I
t
Scanned from the collections of
The Library of Congress
Packard Campus
for Audio Visual Conservation
www.loc.gov/avconservation
Motion Picture and Television Reading Room
www.loc.gov/rr/mopic
Recorded Sound Reference Center
www.loc.gov/rr/record
Independents Differ Over
Bill to Bar Block Booking
S. Warns of Threats to
ollywood Film Supremacy
Warners Drop Studio Radio
Series After Disagreement
OL 130, NO. 10
Entered as second-class matter, January 12, 1931. at the Post Office^ i
weekly by Quigley Publishing Co., Inc., at 1270 Sixth Avenue* I
copies, 25 cents. All contents copyright 1938 by Quigley Publishing C
New Move in Congress for
A Permanent Stage Bureau
In Better Theatres: "Building
Materials and Remodeling"
MARCH 5. 1938
York, \'. )'., under the act of March 3. 1879. Published
ier Center, New York. Subscription, $3.00 a year. Singh
In Two Section;- — Section One
BIG WORDS!
'"A Yank at Oxford' — A first-class comedy . . . One
of the most enjoyable of the season. . .Robert Taylor's
engaging personality has much to do with the picture's
enthusiastic reception at the Capitol."
—KATE CAMERON, DAILY NEWS'
"A picture for any fan... charming, colorful, exciting,
witty and tender . . . refreshingly different . . . Direction
brisk, smart, inspiring to the gifted players. . .The film
should add a masculine following to Robert Taylor's
impressive army of feminine fans."
— BLAND JOHANESON, DAILY MIRROR
"Thoroughly entertaining . . .You'll find it fun."
— ROSE PELSWICK, JOURNAL-AMERICAN
"Uncommonly diverting show... A fresh background,
and an entertaining one." —FRANK NUGENT, TIMES
"Action picture . . . with a bag of gags that are crisp
with freshness . . . Bright entertainment every foot of
the way . . . Robert Taylor justifies the enthusiasm of
his following." —HERBERT COHN, B'KWN-EAGLE
"Gay, happy-go-lucky... artfully and entertainingly told
by a superior cast . . . Excellent . . . Really robust, rol-
licking, amusing . . . directed and performed with rare
skill . . . Robert Taylor thoroughly ingratiating per-
sonality, as well as a comedian of the first rank . . .
Fine mixture of first-rate acting, lively story- telling
and expert direction. Undoubtedly one of the comedy
treats of the early season."
— WILLIAM BOEHNEL, WORLD-TELEGRAM
"An engaging film... smart direction... consummately
cast . . . Mr. Conway has conjured up much charm . . .
Robert Taylor plays the Yank with conviction."
—HOWARD BARNES, HERALD-TRIBUNE
"First-rate cast... witty and dramatic. ..Robert Taylor's
best effort to date . . .Taylor fans and others will find
much to enjoy."
— ARCHER WINSTEN, POST
"A cracking good picture . . . dash and excitement . . .
dry and likeable humor . . . characters well played."
—EILEEN CREELMAN, SUN
BIG
CROWDS!
(on New York's Broadway and on every Main Stem of
America — with Hold-overs everywhere!)
•This line goes on and on
THE YANKS ARE COMING!
And the Records are GOING!
BETTE DAVIS
AS BRILLIANT AS ONLY THE SCREEN'S GREATEST ACTRESS COULD BE!
AS BOX-OFFICE AS ONLY HER GREATEST STORY COULD MAKE IT!
with
HENRY FONDA • GEO. BRENT
MARGARET LINDSAY
DONALD CRISP • FAY BAINTER
A WILLIAM WYLER PRODUCTION
Richard Cromwell • Henry O'Neill jf^T^^V Spring Byington • John Litel
Screen play by Clements Ripley, (KKg^^sggJ, Abem Finkel and John Huston
From the Play by Owen Davis, Sr. V"lliy Music by Max Steiner
WARNER BROS.
Have The World Waiting For Its
RADIO CITY
PREMIERE
SOON!
AS SOLIDLY PRE ADVERTISED AS ONLY
A 24MAGAZINE CAMPAIGN AND 4000 24-SHEETS CAN GUARANTEE!
stops Broadway traffic with opening turnout that hit season's top
gross (down went 'Submarine D i ) at Warner Bros! blazing world premiere!
SIX IMPORTANT PICTURES
MOVJE^BAC IC^VJ ROXY!
THE KEYSTONE
OF YOUR FUTURE
MOTION PICTURE HERALD
I)
MARTIN QUIGLEY, Editor -in-Chief and Publisher
VOL. 130, NO. 10
OP
March 5, 1938
NEW MEDDLING
APPARENTLY the educators of this country find it impos-
sible to attend to their own business.
Most extraordinary presumptions are involved in
this week's manifestation by which the Institute of
Propaganda Analysis, officing in the Columbia University
region of Morningside Drive, demands that the motion picture
industry should devote the screen to matters of "social
significance,.!1
As set forth in an article in the news columns of this issue,
the membership of the Institute includes many persons of
prominence in the field of education across the nation.
Typical is this expression from the Institute's literature:
"Only in rare instances is it (the motion picture) an agency
for illuminating problems of human conduct, for developing
social insight, for encouraging a review of our beliefs and cus-
toms, of our modes of government, and of the relationship
between peoples and races. . . ."
That is happily correct.
The motion picture has done fairly well in becoming the
world's greatest entertainment medium by devoting itself to its
own special function of entertainment, by tending to its own
business.
WHEN the names of eminent personages, carrying with
them the association and authority of such institutions
as Harvard, Columbia University, New York Uni-
versity, the University of Chicago, and numerous others,
engage in such a movement they are certain to attain
attention.
The influence of these august personages, while it can not
reach very far among the millions of patrons of the box office,
can be felt considerably among militants promoting special
causes, special legislation, special taxation and otherwise dis-
turbing the normal conduct of business and service of the box
office public.
Once again, the answer is, to all those who want the screen
to do something else, "go get a camera."
Most current endeavours are addressed at some process of
acquiring for special causes the attention of the great audience
which the screen has made for itself.
AAA
NEW BRIDGE MENACE
THE motion picture industry may look with an unfriendly
eye on the current endeavours at the importation of
the new bridge game, with five suits in a sixty-five
card deck. The new game seems to be getting a gust
of newspaper publicity that promises progress.
The unhappy fact is that bridge, as the predominant and
family card game, is probably the most serious competitor of
the motion picture in the first run brackets.
Anything that stirs interest in bridge creates more reasons
to stay home and is adverse to the lures of the box office.
Card games got their big boost into the currents of civiliza-
tion in the western world as a device for amusement at the
court of a dim-witted king. Cards were a substitute for con-
versation among persons who had nothing to say, and probably
others who were too discreet to say anything.
For automatic, self-feeding entertainment, without undue
strain on the mentality, we recommend the motion picture.
Five suit bridge is nothing less than a national menace. Perhaps
it can be referred back to the League of Nations which seems
to have not so much to do of late.
AAA
EDUCATION vs. VOCATION
A DEVIL of an uncomfortable time is being- had among
the schools of journalism in their endeavours at answers
to the comment of Dr. Robert M. Hutchins, president
of the University of Chicago, recorded on this page
last week, in his charge that schools of journalism are "the
shadiest educational ventures under respectable auspices. They
exist in defiance of the obvious fact that the best preparation
for journalism is a good education. Journalism itself can be
learned, if at all, only by being a journalist."
"Editor & Publisher," journal of journalists, comes forth with
a symposium of answers. Thirteen heads of schools of journalism
answered, and two of those, by some indirection, supported Dr.
Hutchins' general contention. Eight newspaper editors an-
swered and five of those agreed. The percentage seems in his
favour.
Most pungent of the remarks recorded is from an editorial
in the New York Daily News, a spiritual scion of the aggressive
hell-whooping journalism of Chicago: "The News has a lot of
office boys B.A., B.S. etc., degrees; and we believe their pros-
pects are better than those of any journalism graduate."
JUST above thirty-five years ago this windy March morning,
the editor of Motion Picture Herald, sitting in a class room
in an engineering school heard a professor of thermo-
dynamics remark: "There is too much concern in this class about
whether you are enrolled in mechanical, electrical, civil, chem-
ical or mining engineering. I want you to know now that a few
years after you are out of school with all your degrees you
will have to think hard to remember what course you took."
A free translation of thermodynamics would be to call it the
science of putting on the heat. That, in its various figurative
applications, seems to have been an excellent course for one
destined to an unpremeditated career in journalism.
Looking into the journalistic, or public relations, department
of the motion picture industry, one finds an array of about a
score of men in significant posts, all rating in earning power
and spheres of influence rather high as journalists go. Not one
of them has come into his position because of a positively
directed vocational education.
On our motion picture industry the job is learned on the job.
The school system finds itself in a plight because its vocational
efforts have proved so often promises unfulfilled, unfulfillable.
A
MOTION PICTU RE HERALD
March 5, ! 9 3
This Week
H7
H Red
Threat to Hollywood
Existing, new and contemplated quota,
censorship and taxation restrictions in a
score of foreign countries were cited this
week by the United States Government as
threatening the economic position of Holly-
wood motion pictures in the world's markets.
Declaring that these problems will have
to be adjusted if the American motion pic-
ture business is to continue its wide opera-
tions abroad, the Motion Picture Division
of the Bureau of Foreign and Domestic
Commerce analyzes the situations confront-
ing U. S. product in the principal countries.
The report starts on page 12.
Increased Profits
Western Electric Company, Inc., Radio
Corporation of America and General Out-
door Advertising Company, Inc., all doing
business within or with the motion picture
industry, this week issued financial state-
ments showing increases in net profit for
the calendar year of 1937 as compared to
the previous year. Universal Pictures Cor-
poration and all its subsidiaries, showed a
net loss of $1,084,998 for the fiscal year
ended October 31st, 1937, as against a net
loss of $1,835,419 for the preceding year.
Joseph M. Schenck, chairman of the board
of directors of Twentieth Century-Fox, an-
nounced his corporation will show a net
profit of between $8,500,000 and $9,000,000
for 1937.
Financial news is reported on page 27.
Chicago Business Up
With exhibitors in Chicago and environs
saying that never before have so many out-
standing productions been available at one
time from so many companies, the upward
trend of receipts that showed itself at the
beginning of the year is being maintained.
The Balaban and Katz Chicago Theatre ran
"The Buccaneer" three weeks, the first time
in the theatre's 16 years that any production
had stayed more than fortnight.
Reports on the business being done at
other theatres in Chicago are detailed on
page 28.
Anti-Block Booking
Senator Matthew Neely's anti- block book-
ing bill, now pending in the Senate, was
praised by Pete J. Wood, secretary of the
Independent Theatre Owners of Ohio, and
attacked by New York Independent Theatre
Owners Association this week. A movement
to have the bill returned to the commerce
committee because hearings were not held
was started in Washington by opponents of
the measure.
These and other trade practice develop-
ments are recorded on page 16.
CI
i Films
Consideration of ways and means of plac-
ing motion pictures in classrooms through-
out the United States formed one of the
chief topics of discussion at the National
Education Association in Atlantic City this
week. Similar subjects are to be discussed
in Chicago June 20th to 23rd when the Na-
tional Conference on Visual Education meets
at the Francis W. Parker school.
Quality in France
The quality of French production, once
accepted as one of the standards of the
world but since surpassed, has been improv-
ing steadily and during 1937 reached a peak
indicated by the winning of three separate
awards at the Venice Exposition. Improve-
ment in the financial condition of the French
cinema industry, however, while not yet
totalled, is not expected to show quite as
well.
Pierre Autre, writing from Paris on page
44, reviews the progress of the production
branch during the year, and names the out-
standing pictures.
MOTION PICTURE HERALD
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3100. Cable address "Quigpubco, New York." Martin
Quigley, Editor-in-Chief and Publisher; Coivin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
366 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W 1, Hope Williams, manager; cable Cpuigpubco London;
Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau, Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep-
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-s-hr
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustiftgasse 54,
Vienna VII, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Wlnther, representative. Member
Audit Bureau of Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Quigley Publications:
Better Theatres, Motion Picture Daily, Teatro a I Dfa,
International Motion Picture Almanac and Fame.
Employment, Not Wages
Wage increases, for the first time in years,
will be a secondary bargaining issue when
producers and heads of the international
labor organizations meet in New York late
this month to discuss provisions and the ex-
tension of the basic labor agreement. With
studio labor costs near their all-time peak
and with other costs mounting in proportion,
union leaders this year say they are more
interested in measures for spreading em-
ployment than in bargaining for important
wage increases. Included in the negotia-
tions in addition to the International Alli-
ance of Theatrical Stage Employees and the
American Federation of Musicians are the
International Brotherhood of Teamsters and
Chauffeurs, the International Brotherhood
of Electrical Workers, and the Carpenters
and Joiners.
A proposal for spreading employment by
staggering work in the studios, already put
before the producers by the IATSE, is ex-
plained on page 24.
Remaking Industry
A group of educators, in the new Insti-
tute for Propaganda Analysis, formed to
"help the intelligent citizen detect and
analyze propaganda" in public media of ex-
pression— press, radio, screen — asserted this
week that Hollywood's motion pictures lack
social significance and fail to give a realistic
view of life. Hollywood producers were
further charged with holding back the de-
velopment of good taste.
Advancing five "popular stereotypes"
which it called to be the basis for most
Hollywood production, the Institute in its
report, which is detailed on page 15, asked
for a reconstruction of the motion picture.
Korda's Status
Although revealing that he had talked with
Dr. A. H. Giannini, president of United
Artists, and with Douglas Fairbanks, Sr., a
part owner of the company, John R. Sutro,
a member of the board of London Films,
said, before sailing for London this week,
that the discussions were "personal" and had
nothing to do with Alexander Korda's re-
leasing plans. Mr. Sutro, who sailed on the
Normandie, said Mr. Korda will remain
with United Artists and that no discussions
were held regarding the British producer
signing an outside releasing or production
deal with Paramount. Mr. Sutro also ex-
pressed the hope that London Films' $9,000,-
000 program, now under way, will obtain a
greater reception in the American market
than London Films' product has in the past.
In a general way, he said, he went over ex-
hibition contracts with Emanuel Silverstone,
the company's American representative.
March 5, 1938
MOTION PICTURE HERALD
9
MPTOA Bid
Radio Taxes
Morris Loewenstein, president of the The-
atre Owners of Oklahoma, Inc., has ad-
dressed a letter to each officer and member
of the board of directors of the Motion Pic-
ture Theatre Owners of America, inviting
the MPTOA to hold its national convention
in Oklahoma City.
In his letter, Mr. Loewenstein, who is also
chairman of the convention committee, said :
"The writer told Ed Kuykendall (president
of the MPTOA) that, while we couldn't
supply some of the playboy elegance of prior
convention cities, we would give you a
genuinely sincere opportunity for the con-
structive working out of exhibitor prob-
lems— a meeting that will justify the pres-
ence of every leader interested in the wel-
fare of this great industry. . . ."
Allied States Association is planning an
elaborate entertainment program for its
national convention which is scheduled for
May 17, 18 and 19 in Pittsburgh, M. A.
Rosenberg, president of the Western Penn-
sylvania unit, said this week in New York.
Co-Trustees
Edward L. Alperson and Lloyd Wright
will act as co-trustees in the reorganization
of Grand National under Section 77B of
the Bankruptcy Act as a result of the court
proceedings in Hollywood last week.
Mr. Alperson made the appointment pos-
sible by signing the petition for the re-
organization in proceedings before United
States District Judge William James. The
court set March 12 as the date for a hear-
ing and gave Mr. Alperson and Mr. Wright
30 days in which to develop a plan of re-
organization.
Rumors that the Bank of America is in-
terested in the refinancing of Grand National
were denied in Hollywood this week by
Dr. A. H. Giannini, chairman of the execu-
tive committee of the bank.
Monogram Directorate
Seven directors of Monogram Pictures
Corporation were reelected at an annual
stockholders' meeting Wednesday at the
home office. They are W. Ray Johnston,
Scott R. Dunlap, J. A. Sisto, Sol Rosen-
blatt, Trem Carr, William Rhinelander
Stewart and O. Henry Briggs. Officers re-
elected were Mr. Johnston, president; Mr.
Dunlap, vice-president for production; Leon
Fromkiss, treasurer; M. S. White, secre-
tary; J. P. Friedhoff, controller, and Hugh
G. Davis, assistant controller.
Mr. Johnston has called a meeting of
Monogram franchise holders to be held in
St. Louis, Friday, Saturday and Sunday of
this week.
The Federal government would derive
an estimated annual income of between
$5,000,000 and $7,000,000 from the radio
industry under a taxation bill proposed this
week in the House of Representatives. The
bill provides for imposing a levy upon
broadcasting stations, based on the power
authorized. The week also brought the can-
cellation of the Warner Brothers program,
"Your Hollywood Parade," which is spon-
sored by the American Tobacco Company.
Radio stories are on page 18.
Advocates Missing
After repeated demands for action, the
Chicago Council this week held a hearing
on a proposed ordinance to ban double-
feature programs by limiting the length of
all shows to two and a half hours. The hear-
ing lasted three minutes and failed to pro-
duce any advocates of the suggested measure.
Agitation against double bills, however, was
started in Milwaukee, Kansas City and
Omaha.
The double feature situation is discussed
in an article on page 24.
Editorial
This Week in Pictures
Release Chart
Managers' Round Table
The Hollywood Scene
Showmen's Reviews
Asides and Interludes
In the Courts
Deaths
Productions in Work
In the Newsreels
Short Subjects on Broadway
In British Studios
J. C. Jenkins' Colyum
What the Picture Did for Me
Page 7
Page 10
Page 65
Page 57
Page 29
Page 37
Page 33
Page 56
Page 56
Page 49
Page 75
Page 56
Page 30
Page 75
Page 51
Bureau of Fine Arts
A subcommittee of the Senate Committee
on Education and Labor started hearings
this week on the Pepper-Coffee bill for
establishment of a permanent Federal
bureau of fine arts. Burgess Meredith, act-
ing president of Actors' Equity, told the
committee that proponents of the measure
are prepared to conduct a militant campaign
for its enactment. Robert Montgomery,
president of the Screen Actors Guild, sent
a telegram to the committee, endorsing the
measure.
Details are on page 17.
New York Allied
Allied has been carrying on a quiet or-
ganizing drive in Albany, N. Y., which has
developed to the point where officers are to
be elected next month, Arthur K. Howard,
business manager of Independent Exhibitors,
Inc., said this week. Mr. Howard said the
organization has been chartered as Allied
Theatre Owners of New York, Inc., and
has 120 members.
Mr. Howard said he plans to extend his
organizing efforts to Buffalo and hopes to
open Allied offices in Albany, New York
City and Buffalo.
A meeting was held in the Hotel Lincoln,
New York City, this week with more than
100 theatres represented, it was said.
Harry Brandt, president of the Inde-
pendent Theatre Owners Association of
New York, said that "Allied's attempt to
organize a unit in New York City is Abram
F. Myers' way of retaliating against the
ITOA for our opposition to Allied's policies
and tactics." He claimed that there were
only four exhibitors at the organization
meeting at the Hotel Lincoln.
Heads Studio
Moe J. Siegel, president of Republic, who
arrived in Hollywood over the weekend,
after a series of conferences with New York
executives of the company, takes on the
duties and title of managing director of
Republic Productions in Hollywood, accord-
ing to an announcement made this week by
Herbert J. Yates. Mr. Siegel will be in
complete executive charge of the company's
studio.
The appointment is in line with the new
studio setup which moves Sol C. Siegel up
to the post of producer of all the company's
feature pictures, and Charles E. Ford as-
suming Mr. Siegel's post as producer of all
westerns and serials. Republic has approxi-
mately 40 features, 24 westerns and 4 serials
lined up for new season announcement.
The moves complete the realignment of
personnel.
10
MOTION PICTURE HERALD
March 5 , 19 3 8
/OSEPH M. SCHENCK,
new president of Mo-
tion Picture Producers,
Inc., standing with Louis B.
Mayer, retiring president of
the organization, at the din-
ner and ball held in honor of
Mr. Mayer and in tribute to
his achievements during the
seven years of his incum-
bency. Among the 500 guests
at the event in the Biltmore
Hotel, Los Angeles, were rep-
resentatives of Government,
clergy, finance, society and
the press as well as notables
of the motion picture world.
The speakers were Mr.
Schenck, Governor Frank F.
Merriam, Norma Shearer,
Cecil B. DeMille, Archbishop
John J. Cantwell of the
diocese of Los Angeles, Will
H. Hays and Mr. Mayer. At
the left of Mr. Schenck and
Mr. Mayer in the picture are
Darryl F. Xanuck, Jeanette
MacDonald and George Jessel,
master of ceremonies.
This Week
In Pictures
Mary Pickford and her husband, Buddy Rogers, with Major Frank W.
Bering, manager of the Hotel Sherman, Chicago, above, as host and hostess
at a cocktail party at the hotel. Guests were informed by Miss Pickford of
her intention to write a book about Hollywood this spring and summer while
touring South America with her husband whose orchestra is booked for
engagements in the Latin American countries.
J. J. Wessel, left, retiring chief barker, and Joseph J. Oulahan, newly
elected to that office by the Cincinnati Variety Club, Tent No. 3. Mr.
Oulahan's duties will revolve largely around the administration of a welfare
program, under which films are supplied to orphans and hospital patients,
and an iron lung, owned by the tent, made available for paralysis treatment.
March 5 , 1938
MOTION PICTURE HERALD
Don Turner and George
Brent, left and right above,
Warner Brothers players on
vacation in Mexico, with
Carlos Baz, manager of the
Hotel Keforma, Mexico City.
Augustin Lara, left, Latin
American composer , was
brought to Hollywood from
Mexico by Paramount to write
the music for "Tropic Holi-
day," according to the com-
pany, after search for authen-
tic Latin American music. The
studio caption informs that
Senor Lara composes "on the
piano, chop-stick style," but
says nothing of his method
for the typewriter.
Hollywood yachtsmen who go to sea this season will
sail under the command of Lee Tracy, RKO star, shown
above receiving his ensign as rear commodore of the
Pacific Writers Yacht Club from Max De Vega, fleet
captain, and Tom Reed, commodore.
Projectionists, theatre sup-
ply men and theatre man-
agers, right, at a luncheon for
P. A. McGuire, advertising
manager of the International
Projector Corporation for
nearly 20 years, in the Hotel
Lincoln, New York, at the
conclusion of a five-day ex-
hibit of the company's new
combined sound projector.
Guests at the speakers' table,
left to right, are: F. H. Rich-
ardson, of Motion Picture
Herald; Mr. McGuire; Al
Rosen, manager of Loew's
State theatre, New York, who
was toastmaster; Wally Byrne,
business agent for Local 306,
IATSE, and president of the
American Projection Society,
and Harry Oppenheimer, of
Local 244, Newark.
12
MOTION PICTURE HERALD
March 5 , 19 3 8
U. S. WARNS OF THREATS
TO HOLLYWOOD ABROAD
Rate of Increase of Film
Exports Declines as For-
eign Countries Aid Own
Industry with Restrictions
"The problems of rising nationalism, of
quotas, discrimination, subsidy, exchange
restrictions and tariff barriers must be ad-
justed "if the American motion picture is
to operate on as wide a scale as heretofore
in the world's markets," the United States
Government officially warned this week, tak-
ing cognizance of the various troublesome
situations now facing American motion pic-
tures abroad.
The accompanying table of exports of
American motion pictures, negative and
positive, shows that while there was an in-
crease of 6,070,552 linear feet in 1937
over the preceding year, the increase was
two-fifths less than for the year 1936 over
1935, when the gain had been 9,960,783
linear feet.
The Government's warning of widespread
agitation aimed to supplant Hollywood films
with those of foreign countries' own industries,
follows publication last week in Motion Pic-
ture Herald of the report of a "Pact of
Four," involving Italy, Germany, France and
England, was being negotiated to "freeze"
American films out of the foreign market. The
movement was discussed by Joseph D. Ravotto
in dispatches from Rome, where Italian pro-
ducers and press were reported openly discuss-
ing the project, even though London, Berlin
and Paris denied knowing of any such activity.
Building Own Industries
Apparently mindful that Hollywood motion
pictures purportedly sell $100,000,000 worth of
American manufactures abroad each year, a de-
mand created in foreign markets after the arti-
cles are seen in Hollywood films, the United
States Bureau of Foreign and Domestic Com-
merce, through its Motion Picture Division,
this week completed a study which brought the
conclusion that foreign countries' determination
to establish their own producing industries
threatened to cut down Hollywood film sales.
The Government offered no concrete plan for
hurdling the barriers to the foreign markets,
from which American distributors are variously
estimated to have been receiving as much as 35
per cent of their total gross rental revenue. The
Bureau predicts that "in their struggle to hold
the high and richly deserved position which
they have won abroad, American motion pic-
tures will rely in the future as in the past on
the qualities that foreign audiences have always
so keenly appreciated — the qualities of story
value, variety of theme and locale, fine acting
by artists from every country, scenic investiture,
technical proficiency, ingenuity in the devising
of special efforts, and, in general, vivid humor
and truly compelling drama, all combining to
create engrossing entertainment which appeals
to foreign audiences from Stockholm to Cape-
town and from Valparaiso to Rangoon."
While, according to the Government esti-
mates, American motion pictures were shown
last year in more than 80 countries to the ex-
tent of 70 per cent of all screen time, in some
countries as much as 95 per cent, emphasis was
ITALIAN CURRENCY
PAYS TRAVEL COST
A way to "export" some of the em-
bargoed currency from Italy has been
found by the foreign departments of
the film companies. They buy trans-
portation, both ways, for trips abroad
for foreign representatives.
Mario Xama, Warner Brothers gen-
eral manager in Italy, arrived here
three weeks ago accompanied by C. L.
Conradsen, manager for Warners in
Scandinavia. Passage for both was
bought in Italy and Mr. Conradsen
went from Stockholm to Naples where
he and Mr. Xama embarked for the
United States.
After their visit here, which in-
cluded five days in Hollywood, both
men left Saturday on the Rex for the
return trip, which was bought with
Italian money before they sailed from
Naples. Mr. Conradsen will go from
Italy to Paris, thence to Stockholm.
Buying transportation in this man-
ner is a common practice among
American companies who cannot take
their funds beyond the boundaries of
Italy, it was said.
placed upon the increase of motion picture pro-
duction in foreign countries.
In the past year, said the Department, for-
eign production approximated 1,809 features,
compared with 1,400 in 1936. The Far East
and Near East led with 959 for 1937, an in-
crease of 285 over 1936. Japan produced 500
films, India 350, China 52, the Philippines 32,
Egypt 19, and Australia six.
Europe produced 760 features in 1937, or 30
more than in 1936. Of the 760 produced, the
following countries made the largest contribu-
tions : England 225, Germany 125, France 123,
Russia 60, Czechoslovakia 47, Italy 37, Hun-
gary 35, Sweden 25, Poland 20, Finland 14,
Denmark 13, Australia 10, Belgium six, Portu-
gal six, Norway four, Switzerland three, Ne-
therlands three, Turkey two, Latvia one and
Rumania one.
Production in Latin America in 1937 totaled
90 features, an increase of 34. Leading produc-
ing countries were Mexico 52, Argentina 30,
Brazil four, Peru two, and Uruguay and Cuba
one each.
"With the increased restrictions imposed upon
motion pictures by foreign governments," the
U. S. report continued, "one discerns a marked
tendency to prevent the motion picture from
maintaining the truly international character or
position which it has held for so many years.
Hollywood still maintains its reputation for
internationalism, as it knows no barriers in as-
sembling the finest of talent and technicians
from all parts of the world. In many foreign
countries, bent upon establishing their own do-
mestic film industry regardless of the methods
employed, the motion picture screen is being
used primarily for the dissemination of nation-
alistic propaganda.
Pressure by Governments
"Such policies sometimes react in the opposite
direction, as evidenced in those markets which
have created domestic industries to bolster na-
tionalism. Exhibitors in some markets are
forced by government decrees to hold domestic-
made films for longer runs than the subject
merits, despite the evident aversion to these
films on the part of patrons. A striking revul-
sion on the part of foreign theatre patrons
might conceivably come about in 1938 ; they
may become so surfeited with this type of
propaganda film that they may act to induce
their government to abolish quotas and foreign-
exchange restrictions and thus permit Ameri-
can pictures to be shown, so that they may get
what they pay for when they go to the theatre,
namely, good entertainment.
"The true character of the 'film industries'
which ardent nationalistic interests are vainly
striving to create in certain foreign countries
may be vividly illustrated by brief quotations
from two reports received in the U. S. Regard-
ing the 'motion-picture industry' of one of the
smaller (but important) western European coun-
tries, we learn that 'production facilities are not
adequate, and the industry is not only poorly
financed but precarious, film producers leading
what amounts to a hand-to-mouth existence.
The technique of the local men is not com-
parable with that shown in American films.'
In a large country in southeastern Europe we
find that 'the existing companies are small,
poorly organized, and inadequately financed.
Under such conditions they are unable to do
any serious work. It is believed that most of
them will eventually go out of business.' That,
then, is the situation in two nations which are
endeavoring, in a tentative and sporadic manner,
to conjure up a film industry which would
doubtless be inherently uneconomic."
The report on foreign barriers also said,
"These 'totalitarian' trends in various areas
have brought significant repercussions in
the film business. The undeclared hostilities
in the Far East, the civil war in Spain, and
the unsettled conditions in other parts of
the world have occasioned our American
film distributors considerable concern and
have unquestionably resulted in substantial
losses of revenue.
"On the other hand, one may confidently and
vigorously assert that American films retain a
gratifying popularity with nearly all foreign
audiences, that they are ordinarily received with
admiration and enthusiasm, and that the spon-
taneous demand for them is genuinely power-
ful."
Restrictions Intensified
"Restrictions against film imports were con-
siderably intensified by certain governments dur-
ing 1937, and new quotas are looming on the
horizon for 1938," the government report
warned, citing England as the chief instance.
"The workability of the quota legislation in
Australia and New Zealand is something that
only the next 12 months can answer."
"While Germany has a quota act, censoring
is the real bugaboo in the distribution of Ameri-
can films. Dual censorship is in vogue in that
{Continued on following page)
March 5 , 1938
MOTION PICTURE HERALD
13
PATRONS PREFER U. S. FILMS, BUT-
Rate of Increase of Film Exports
Declines in Three-Year Comparison
Evidence of the effect of foreign quotas, censorship and taxation restrictions and
rising nationalism, described by the Motion Picture Division of the Department of
Foreign and Domestic Commerce in the accompanying article, upon exports of
American motion pictures is shown in a three year comparison of footage shipped
out of the United States. While there was an increase in 1957 over 1936, the total
increase was considerably smaller than in 1936 over 1935. The tabulated comparison
follows :
1937 1936 1935
Quantity- Feet Quantity- Feet Quantity- Feet
Negative —
Silent 3,038,623 2,143,939 3,025,950
Sound 9,586,631 9,904,111 8,890,598
Positive-
Silent 2,851,039 1,695,980 2,206,235
Sound 200,245,663 195,907,374 185,567,838
Total 215,721,956 209,651,404 199,690,621
The increase of 1937 over 1936 was 6,070,5 52 linear feet, whereas there was a gain
of 9,960,7%5 feet in 1936 over the year 193 5.
(.Continued from preceding page)
market. American films coming into Germany
are subjected to the approval, first, of the Con-
tingent Office, and subsequently of the Board
of Censors. The former permits or disallows
the entry of film simply on the basis of the
personnel concerned in its production and dis-
tribution. The Board of Censors reviews the
film itself, approves or rejects it, requires cuts
and alterations, etc. 'Dubbed' German text is
also censored and must be approved by the
Board. The entire German motion picture in-
dustry has now been regimented under Govern-
ment control. Subsidies are paid to producers
from taxes and from contingent licenses to
German film exporters. Regulations enacted
now require that permission must be obtained
from the Reich Film Chamber for the establish-
ment of any new enterprises for the production,
distribution, preparation, or performance of mo-
tion picture films."
Favoring Domestic Companies
In a supplementary report, the Commerce
Department cited still another Nazi decree by
the Reich Film Chamber, by which producers
in Germany in future will be entitled to increase
their distribution rates beyond the present rates
if the costs of a film are especially high. This
increase, however, is subject to the approval
of the Reich Price Commissioner who checks
the calculation. The objective is to induce na-
tive producers or distributors to undertake the
making of "super-films" to remedy the situa-
tion of German film business abroad, "which
has been consistently disappointing."
In the first three months of 1937-38, there
were 514 films shown in Germany. Of these,
449 were of German origin ; of the 65 films of
foreign origin, 34 were American.
Restrictions in France
The Commerce Department warned also of
the conditions in France : "New censorship
regulations promulgated by the Government's
Board of Censorship provide for the banning of
films that might affect the prestige of the
French Army or other governmental agencies,
or provoke diplomatic incidents with foreign
countries, or which show crime or criminals
in such a way as to have an injurious influence
on the minds of youth.
"It is understood that the French Ministry
of National Education is preparing a film bill
which would provide for cooperative control and
operation of the motion picture industry. Cer-
tain sections of this legislative measure are ex-
pected to provide for the virtual nationalization
of the film industry. The bill is said to include
provisions for 'pre-censorship,' a 'dubbing' tax,
a central film syndicate, a central cinema com-
mission, and a central collecting agency, which
would control all monies in the film industry,
collect all revenues from the release of films,
and, in reality, supplant completely the distribu-
tors as they are now constituted. The deci-
sions of these proposed dictatorial bodies would
be absolutely binding on every person in the
film industry. If such a measure were adopted,
American companies would be confronted with
great difficulties in France," in the opinion of
the Bureau.
The report added that "on the whole the
French people are beginning to prefer their own
films in view of the marked improvement in
French production during the past year, in
which several notable successes have been re-
leased in France." It emphasized, however,
that American productions "continue to enjoy
a decided preference over English and German
films. At the present time German films arouse
very little interest in France."
There were 182 "dubbed" films censored
from Jan. 1, 1937, to Nov. 23, 1937, listed as
follows : German, 14 ; American, 140 ; Spanish,
2 ; English, 15 ; Austrian, 1 ; Russian, 3 ; Ital-
ian, 3 ; Hungarian, 2 ; Polish, 1 ; Czech, 1.
Britain and the Quota
"As proof that an industry cannot be legislat-
ed into being," the Department said, "one need
only look at Great Britain. Ten years ago
there was inaugurated a quota system designed
to assist and promote a national industry. Dur-
ing the past ten years Great Britain has pro-
duced more films than ever before. But ordi-
narily they were not of the type enjoyed by
the motion picture public of the world. Seem-
ingly, they were not even enjoyed by the British
public. The result was that theatres, to stay
within the law and meet their quota footage,
were obliged to show these pictures at hours
during the day when patronage was either nil
or at its minimum.
"Great Britain during 1937 produced 225 fea-
ture films, of which but a handful received
world distribution, without which they cannot
be financially successful. It might perhaps be
best if the British producers would produce
fewer pictures, whose chief ingredient should
be quality and audience appeal, instead of con-
centrating upon inferior quantity productions
which have been given 'artificial respiration'
through legislative quotas and contingent sys-
tems."
In Mexico, the report continued, "taxes and
labor limitations have militated against our
American interests doing business in that
market.
"There are intimations from Brazil of some
sort of legislation which might affect distribu-
tion of our films during 1938. Such develop-
ments are rather disconcertingly common. Sev-
eral other South American nations apparently
contemplate attempts to legislate a domestic
motion picture industry into being at the ex-
pense of American interests.
"During 1935 and 1936, money embargoes
were eased up to some extent, but 1937 saw a
more stringent application of foreign-exchange
restrictions in many nations. Few markets of
South America are without exchange-control
restrictions. Restrictions in Europe on foreign
exchange are often so drastic that it is virtually
impossible to get money out of some of the
markets. The same applies to Japan and China
and other parts of the Far East."
The Commerce Department also pointed to
Rumania, where "the distribution of American
films is in danger of becoming complicated by
difficulties over the payment of customs duties
and income taxes."
The American Consul at Bucharest advised
the Commerce Department that in accordance
with a decision of the Ministry of Finance, the
average value of motion picture films, including
newsreels, on which the import, turnover, and
luxury taxes are based, has been increased so
that distributor-importers will pay a minimum
of $940 per 100 kilograms for first copies, and
about $450 per 100 kilograms for additional
copies, to cover all import taxes, turnover
taxes, communal and other minor taxes.
The Rumanian customs officials will have the
right to examine the books of local distributors
to determine what sums they have attempted or
will attempt to transfer abroad on each picture,
with heavy fines possible if the sum differs
from the valuation given when the film was
cleared through customs.
Censorship in Balkans
"In the Balkan Peninsula, as elsewhere,
censorship troubles frequently obtrude," the
Commerce report continued. "To cite a single
example, one finds that in Greece, whose gov-
ernmental system is now strongly authoritarian,
one may expect prompt banning of motion pic-
tures that are even remotely connected with
political or social revolutionary movements of
any nature, and the prohibition normally ap-
plies even to historical films portraying events
in the French Revolution more than a century
and a half ago."
On the other hand, so called "educational"
films from America stand to benefit, a. total of
(Continued on following page, column one)
14
MOTION PICTURE HERALD
March 5 , 1938
CENSORSHIP AND TAXES FACTORS
(Continued from preceding page)
150 of this class having been set for importa-
tion into Greece, duty-free, according to a new
governmental decree.
"In Austria," according to the U. S. report,
"there appears to be a movement for new re-
strictions against American films. While no
official information has been forthcoming, it is
expected that the new restrictions probably will
take the form of a law to provide for increased
titling in Austria." This, said the Bureau,
would make the market unprofitable for Ameri-
cans.
Of 328 sound features shown in Austria in
1937, as against 343 in 1936, there were 128
American and 120 German, the attache reported.
The Czech Market
"Foreign exchange control, high import
registration fees, a dual form of censorship,
exorbitant taxes, and the question of the right
of American companies to do business in Czech-
oslovakia, combine to make that market a con-
stant source of anxiety and vexation to Ameri-
can film distributors," according to the Com-
merce Department. "Some concessions may be
received under the reciprocal- trade agreement
now being negotiated between the United
States and Czechoslovakia."
"In Egypt," it was said, "nationalistic feeling
is still running high, and Egyptian producers
are pressing upon the government their recom-
mendations that legislation should be enacted
for all theatres in Egypt requiring them to
show a quota of Egyptian films, in order to en-
courage the infant Egyptian film industry." It
was expected that this proposal would not be
favorably acted upon, because of the lack of
facilities.
Italian Agreement Expiring
Turning to Italy, the Bureau noted that the
agreement between the American film com-
panies and the Italian government permitting
the importation of 250 American films and the
right to export 20,000,000 lire expires in June,
1938. "Whether this agrement will be extend-
ed remains to be seen.
"Up until July, 1937, theatres in Italy were
compelled by law to show one Italian picture
for every three foreign films. A Ministerial de-
cree of July, 1937, changed this, and the ratio
has been reduced to one Italian picture for
every two foreign pictures. In Italy all films
must be 'dubbed' in the Italian language, and
such 'dubbing' must be done in Italy.. The tax
on 'dubbing' has been increased."
The Commerce Department also warned that
in Argentina "there is a possibility that the In-
stitute Cinematografico Argentino, an official
agency created in 1935, empowered to regulate
all phases of the film industry in Argentina,
will propose some sort of quota or contingent
law."
The Commerce Department found "the
Japanese market for American films threatened
with several discouraging factors."
"After the present supply of American pic-
tures already placed in that market is used up,
it is not improbable that Japan will cease there-
after to be a field of importance to the Ameri-
can industry. With Japanese occupation of cer-
tain parts of China, restrictions on American
motion picture activities paralleling those in
Japanese-controlled Kwantung Peninsula and in
'Manchukuo' may be imposed in those areas of
China also. Films restrictions and an embargo
on the shipment of monies were put in effect in
Japan in September, 1937."
Cable advices from the American Commercial
Attache at Shanghai said up to August, the in-
dustry had enjoyed a substantial increase over
THREE-WAY TOURIST
UNION CONTEMPLATED
The suggestion of Propaganda Min-
ister Goebbels of Germany, that his
country and Japan cooperate toward
booming tourist trade in the two
countries has met with approval in
Japan. As a result the Japanese board
of tourist industry is undertaking to
exchange "cultural" and travel films
as a means of cementing still further
the ties that bind the three co-signa-
tories of the Anti-Comintern Pact.
The board is seeking to obtain Italy's
consent to the formation of a three-
nation tourist union to further the
plan.
It already has been decided to send
to Germany some of the features pro-
duced by the board.
In return, Germany plans to send
a number of propaganda films to
Japan.
An invitation has been sent to Italy,
asking it to join in the proposed
union. If an encouraging reply is re-
ceived, the board expects to open a
branch office in Rome, similar to its
office in Berlin.
the preceding year but since then business had
fallen off approximately 50 per cent.
An income tax on earnings derived from the
exploitation of motion pictures by foreign enti-
ties or individuals not domiciled in that coun-
try has just been imposed in Colombia.
According to the commercial Attache in
Guatemala, the President there has approved an
executive order requiring that all individuals
or companies desiring to take motion pictures
in the country must obtain authority from the
Ministry of Education.
The Netherlands India Film Censorship
Commission announced that the exhibition of
newsreel scenes of military, naval or air force
operations connected with the Sino-Japanese
conflict would not be allowed, the Government
Bureau said. There is a large local Chinese
population.
'IT Adds Million
To '37-38 Budget
Nate Blumberg and Charles R. Rogers,
president and production executive of Uni-
versal, announced on Wednesday the addi-
tion of $1,000,000 to the budget for the re-
mainder of the company's 1937-38 schedule.
Five specials have been set for monthly
release starting in May, "Halfway to Shang-
hai," "Suspicion," "Rage of Paris," "My
Letter of Introduction," a John M. Stahl
production with Edgar Bergen and Charlie
McCarthy, Andrea Leeds and Adolph Men-
jou, and "That Certain Age," Deanna Dur-
bin's next picture.
Japanese Select
Ten Best Sellers
by HIROMU TOMINAGA
in Tokyo
A poll conducted recently by Kinema-
Jumpo, national Japanese motion picture
journal, to determine the ten best boxofnce
pictures of the year resulted in the selection
of nine American films and one French fea-
ture. The selections were : "Charge of the
Light Brigade," "The Good Earth,"
"Michael Strogoff," "Lost Horizon," "Port
Arthur," "The Plainsman," "Swing High,
Swing Low," "Shall We Dance?" "Souls at
Sea" and "Les Bas-fonds."
The films were selected from those which
had run two or more consecutive weeks on
first run release and which had proved good
attractions not only in those situations but
in subsequent runs.
In another poll conducted among 30 lead-
ing film critics of Japan to determine the ten
most outstanding productions, apart from
their boxofnce value, the following in the
order of their selection, were named: "La
Kermesse Heroique," French; "La Belle
Equipe," French ; "Les Bas-fonds," French ;
"Dodsworth," American; "Make Way for
Tomorrow," American; "Club de Femmes,"
French; "The Good Earth," American; "Le
Golem," Czecho-Slovakian ; "You Only Live
Once," American, and "Fury," American.
The critics also named the following as
the ten best Japanese productions : "Kagiri-
naki Zenshin" ("Endless March"), "Sohbo"
("The Peoples"), "Aiyenkyo" ("Love and
Hatred"), "Kazeno Naka-no Kodomo"
("Children in the Wind"), "Hadakano
Machi" ("The Naked Town"), "Wakai
Hito" ("The Young"), "Ninjo Kami-Fusen"
("A Loving Paper Balloon"), "Shukujo Wa
Nanio Waseretaka" ("What the Lady Left
Behind"), "Osaka Natsu-no Jin" ("The
Summer Battle of Osaka") and "Asakusa-no
Hi" ("The Light of Asakusa").
Hutchinson Says Latin Films
Compete with U. S. Product
W. J. Hutchinson, foreign manager of
Twentieth Century-Fox, due in New York
March 8th from a seven-week trip of South
and Central America, has advised the home
office that Spanish language films are offer-
ing increased competition to American
product in Latin America.
The domestic product has cut so deeply
into the revenue of foreign distributors that
some arrangement will have to be made
whereby the playtime situation can be better
controlled, Mr. Hutchinson said.
There has been a considerable growth in
the independent distribution of film made in
Mexico and South America which, while
sold on low terms, are doing outstanding
business, due to the public's increasing sup-
port of films with a domestic flavor and in
the native language, and this is making the
market more difficult, it was said.
March 5, 1938
MOTION PICTURE HERALD
15
NOW COME EDUCATORS WITH PLEA
FOR FILMS OF "SOCIAL INSIGHT
Group Calling Selves "In-
stitute for Propaganda
Analysis" Accuse Producers
of Using "Stereotype" Stories
A new group of first-rank educators,
calling themselves the Institute for Propa-
ganda Analysis, headquartering in the region
of Columbia University in New York, this
week set out to tell the motion picture indus-
try what to do.
The Institute demands that the screen
should take up the burden of developing
social insight and illuminating human prob-
lems.
Charging thai- Hollywood producers are
holding back the development of good
taste, that their "stereotype" screen stories
fail to give a realistic view of life, the edu-
cators called for motion pictures having
"social significance." "Excuses" by pro-
ducers that such product has questionable
mass box office value were met with the
citation of evidence of pictures having
both social significance and box office
success.
The Institute for Propaganda Analysis, Inc.,
of 132 Morningside Drive, New York, was formed
by educators last September, "to help the intelli-
gent citizen detect and analyze propaganda."
Propaganda, according to the Institute's idea of
the general conception, is "an expression of opin-
ion or action by individuals or groups delib-
erately designed to influence opinions or actions
of other individuals or groups with reference
to predetermined ends." The motion picture
is charged with advancing "popular stereo-
types which can play significant parts in con-
scious or unconscious propaganda," and which
"stereotypes" are described by the Institute as
follows :
"Stereotypes" Listed as Faults
1, The successful culmination of a romance
will solve most of the dilemmas of the hero and
the heroine. What young lovers are going to
live on in a world of insecurity and unemploy-
ment reaches the screen only rarely, as, for ex-
ample, in 'Gentlemen Are Born.'
"2. Catch the criminal and you solve the
crime problem. Only rarely does a movie give
us some insight into unemployment, slums, in-
security, as causes for crime, notable exceptions
are 'Dead End,' 'The Devil Is a Sissy,' and 'I
Am a Fugitive From a Chain Gang."
"3. War and the preparation for war are
thrilling, heroic and glamorous. For one
'Broken Lullaby,' 'All Quiet on the Western
Front,' or 'The Road Back,' we have had
dozens of films such as 'West Point of the
Air,' 'Annapolis Farewell,' 'Flirtation Walk,'
'Shipmates Forever,' 'Here Comes the Navy,'
'Devil Dogs of the Air,' and 'Navy Blue and
Gold.'
"4. The good life is the acquisitive life with
its emphasis on luxury, fine homes and automo-
biles, evening dress, swank and suavity. Note,
for example, the economic level of residences
shown in a random selection of 40 feature mo-
tion pictures. Of the 228 different residences
appearing in these movies, 22 per cent were
classifiable as ultra-wealthy, 47 per cent as
wealthy, and 25 per cent moderate. Only four
per cent were shown as visibly poor. . . .
"5. Certain races, nationalities, or minority
groups are comical, dull-witted, or possess traits
A NEW KIND
OF COMPLAINT
American films were blamed as one
contributing cause to a lack of national
unity in Canada when M. E. Nichols,
managing director of the Vancouver
Daily Province addressed the Can-
adian Institute in Vaucouver, B. C.
Mr. Nichols said that unintentional
propaganda from the United States was
making a spirit of national unity im-
possible in Canada. He attributed this
to American motion pictures and
magazines.
that mark them as greatly different from and
inferior to native white Americans. We see
this in the portrayal of the Negro in roles of
inferiority, in the monocled and simpering
Englishman. Studies of the stereotypes held
by college students show that many influences
have been at work in producing grossly inaccu-
rate portraits of races and nationalities."
Issues Monthly Letter
The Institute publicizes its theories through
a monthly letter, "circulated privately to edu-
cators and students, publishers and journal-
ists, business men and trade unionists, minis-
ters and welfare workers, and to all who desire
periodic, objective appraisals of today's propa-
gandas, their sources and the channels through
they flow ; newspapers, magazines, radio sta-
tions, motion pictures, labor and business
groups, patriotic societies, farm organizations,
schools, churches, political parties."
The Institute's sponsors, board of directors
and advisory board, all in one, are composed
of the following:
Charles A. Beard, American historian ;
Frank E. Baker, President of Milwaukee
State Teachers College ; Percy S. Brown,
Good Will Fund ; Hadley Cantril, Associate
Professor of Psychology, Princeton University ;
Edgar Dale, Associate Professor of Educa-
tion, Ohio State University ; Ned H. Dear-
born, Dean of the Division of General Edu-
cation, New York University; Paul Douglas,
Professor of Economics, University of Chicago ;
F. Ernest Johnson, Professor of Education,
Teachers College, Columbia University ; E. C.
Lindeman, Professor of Social Philosophy,
New York School of Social Work; Robert S.
Lynd, Professor of Sociology, Columbia Uni-
versity ; Kirtley Mather, Professor of Geol-
ogy, Harvard University ; Ernest O. Melby,
Dean of the School of Education, Northwest-
ern University ; Clyde R. Miller, Associate
Professor of Education, Teachers College,
Columbia University; James T. Shotwell,
Professor of History, Columbia University ;
Robert K. Speer, Professor of Education, New
York University.
Officers are Hadley Cantril, president ; Er-
nest O. Melby, vice-president ; Clyde R. Miller,
secretary, and Robert K. Speer, treasurer, all
members of the directorate.
The officers and directors charged that today,
in press, radio and motion pictures, 'America
is beset by a confusion of conflicting propa-
gandas, a Babel of voices, warnings, charges,
counter-charges, assertions, and contradictions
assailing us continually."
The Institute turned to the motion picture
as one of the first media of public expression
to be "examined" and "revealed for what it is,"
and the basis of the Institute's conclusions were
that "the movies, like great literature and
drama, should enlighten as well as entertain,"
and should contribute "something to people's
understanding of themselves and of the world
in which they live."
"The motion picture, while giving people
enjoyment through fantasy, gives this enjoy-
ment within the framework of commonly ac-
cepted stereotypes and thereby exerts an in-
fluence which tends to strengthen them and
to prevent criticism of them. Only in rare in-
stances is it an agency for illuminating prob-
lems of human conduct, for developing social
insight, for encouraging a review of our be-
liefs and customs, of our modes of govern-
ments, and of the relationship between peoples
and races.
"Stock Responses"
"Contenting themselves with evoking stock
responses to such stereotypes as those listed,
the motion picture producers provide few films
which give opportunity for other responses.
Eight major producing companies dominate
the industry. They are influenced not alone
by the stereotypes common to America but to
the censors of foreign countries.
The Institute asserted that "an easy, quick
and partially valid reply to the charges of em-
phasis on certain stereotypes is that such em-
phasis is essential to profitable mass appeal.
Yet this answer is too facile. We know that
such motion pictures as 'Dead End' (United
Artists), 'The Story of Louis Pasteur' (War-
ners), and 'The Life of Emile Zola' (War-
ners) have played profitably to huge audi-
ences. We know that the policy of Warner
Brothers in producing clarifying social docu-
ments such as 'They Won't Forget,' 'Black
Legion,' 'I Am a Fugitive,' has met with finan-
cial success.
Example of Literature Cited
"To ask that the motion picture should con-
tribute to social enlightenment is to ask no
more than that it should do something which
has always been done by great novelists and
dramatists. It is asking that the motion pic-
ture industry should do more of what it has
already done so well in such films as 'The Life
of Emile Zola.' The success of such films
proves that public taste is capable of appre-
ciating films of much greater social value than
the majority that are produced by the indus-
try. Here the student of propaganda must
ask why the industry seems to lag behind, and
even to hold back, the development of public
taste. He might also ask whether the praise
that has been given to the motion picture by
some distinguished men in the industry on the
grounds that it allayed social discontent, was
not perhaps a factor in the situation."
Turning to newsreels, the Institute said, "In
spite of criticisms, a careful examination of
newsreel content over a period of years chows
that they have presented unbiased factual in-
formation on many current controversies."
The Institute said that financial support for
its start was forthcoming from Good Will
Fund, Inc., a charitable corporation financed
by the late Edward A. Filene, Boston depart-
ment store owner and philanthropist. The In-
stitute hoped "that eventually the Institute will
be self-supporting. Income from the sale of
its letters (issued monthly at $2.00 the year),
and donations from organizations and individ-
uals will be used to increase the scope of its
research and permit it to issue special letters
or bulletins when occasions warrant."
16
MOTION PICTURE HERALD
March 5 , 1938
EXHIBITORS DIFFER ON Licensing Bill
Seen Injurious
To All Business
BLOCK BOOKING BILL
Ohio Independents Commend
Neely Measure; New York
ITOA Calls It Impracticable
Contrary viewpoints on the possible value
of the Neely anti-block booking bill, pend-
ing in the Senate, were expressed this week
by two exhibitor organizations, the Inde-
pendent Theatre Owners of Ohio and New
York's Independent Theatre Owners Asso-
ciation.
In Washington, opponents of the meas-
ure gathered their forces for an attempt to
prevent enactment of the bill during the
current session of congress by seeking to
have the legislation recommitted to the
commerce committee.
Support for the legislation, introduced
by Matthew Neely, senator of West Vir-
ginia, was urged in a service bulletin
issued by P. J. Wood, secretary of Ohio's
ITO. The New York group attacked the
proposed law, calling it legislation which
would "add cost and give us a headache."
It was also disclosed in Washington this week
that a nationwide anti-trust attack upon the
motion picture industry, involving cases in every
exchange district, may be undertaken within the
next few months by the Department of Justice.
The inquiry, based on hundreds of complaints
which have been filed with the department, was
directed principally to the block booking situ-
ation and particularly the inability of indepen-
dent exhibitors to secure first-class films.
While refusing to discuss the matter in detail,
officials of the department indicated that many
weeks would be required for the study of the
field agents' reports and the development of any
campaign which may be undertaken as a result.
However, it was said, the inquiry has been
general, and conditions in practically every ex-
change territory have been studied.
Other developments on trade practices were :
The holding of hearings by the senate judi-
ciary committee on the revised Borah-O'Ma-
honey bill, which is designed to eliminate viola-
tions of the anti-trust laws by licensing all
corporations, including film companies, engaged
in interstate commerce ;
The adjournment of a hearing on Para-
mount's idea for an injunction to prevent en-
forcement of North Dakota's theatre "divorce-
ment" law, the effective date of which was
postponed from March 15th to March 22d;
Settlement, for $3,000, of an anti-trust suit
brought by George Fuller of Pensacola, Fla.,
against seven film distributors.
Objectors to the Neely bill are expected to
take advantage of the opportunity afforded by
the failure of the commerce committee to hold
hearings on the bill before reporting it, said
Francis L. Burt, of the Motion Picture Her-
ald bureau in Washington.
In reporting the bill, the committee relied
upon the testimony taken at hearings two years
ago. Opponents of the measure will contend
that the committee should have made a further
study to determine whether the evils of which
it then complained had been eliminated by the
film industry.
Mr. Wood, in his bulletin, pointed out that
adoption of the legislation "would not prohibit
exhibitors from buying in blocks, if they so
desire."
The New York ITOA predicted the bill will
never become a law ' and declared that there
are not 10 exhibitors in the United States, inde-
pendent or otherwise, who are interested in
block booking." The organization said exhibi-
tors want to buy a known quantity but declared
the provisions in the Neely bill are imprac-
ticable.
Would Require Licenses
Licenses, under the Borah-O'Mahoney bill,
would be required for all corporations which,
by themselves or in consolidation with their
subsidiaries, have assets with a book value of
more than $100,000. The licensing provision
would be become effective on January 1st, of
the year following enactment of the measure.
To obtain a license, a corporation would be
required to report to the Federal Trade Com-
mission all details of its organization and finan-
cial structure ; the character of its transactions
in interstate or foreign commerce ; the terms,
position, rights and privileges of the various
classes of its outstanding securities ; bonded in-
debtedness, and other details of its securities ;
contracts with promotors and with financial in-
terests with respect to the organization of man-
agement, and service contracts ; the amount of
each class of stock held by each officer and
member of its board of directors ; its stock in-
terests in any other corporations, and such
other information as may be required.
The bill would eliminate control of corpora-
tions by persons not financially interested in
them.
The bill was designed by its authors, Sena-
tors William E. Borah, of Idaho, and Joseph
C. O'Mahoney of Wyoming, as a vehicle to
give full effect to the anti-trust laws. Adoption
of the bill, the two senators said, will make un-
necessary the proposed revision of anti-trust
statutes.
First witness before the committee at the
opening of its hearings Tuesday was Elmer T.
Cunningham, former president of Radio Cor-
poration of America Manufacturing Company,
appearing on behalf of the National Association
of Manufacturers.
Enactment of the bill, Mr. Cunningham
warned, would result in retarding recovery and
increasing unemployment at a time when all
efforts should be directed to the encouragement
of business.
The former RCA officer dissected the bill,
showing that the failure of licensed concerns
strictly to adhere to the rigorous conditions
which are to be laid down would result in revo-
cation of license, a punishment, he said, of stock-
holders and employees for the acts of individuals
over whom they have no control.
Injunction Petition Up Monday
Paramount's petition for an injunction, pre-
venting enforcement of the North Dakota di-
vorcement law, is now scheduled to be heard by
a three-judge federal statutory court at Fargo
next Monday. The distributor and its subsidi-
aries, American Amusement Company and Min-
nesota Amusement Company, contend that state
law violates the federal constitution.
Allied States Association sponsored the law
which, if it becomes effective, will affect ten
theatres operated in North Dakota by the two
Paramount subsidiaries.
In addition to seeking the temporary injunc-
tion, Paramount has instituted an action to de-
termine the constitutionality of the law. Louis
B. Schwartz, counsel for Allied Theatres of
the Northwest, and Abram F. Myers, board
chairman and general counsel of Allied States,
have been appointed special attorneys general
to aid the state in defending the action.
The pending O'Mahoney-Borah Bill for
Federal licensing of business organizations,
including motion picture companies, "would
foist upon American industry bureaucratic
regimentation without parallel except in
Fascist countries," James H. R. Cromwell,
co-author of "In Defense of Capitalism,"
said at the "Town Meeting of the Air" last
Thursday. Speaking on the same program
with Senator Joseph C. O'Mahoney of Wis-
consin, Mr. Cromwell declared that the pro-
posal aimed to use the licensing device "to
remake our economic structure."
"Pop-Gun to a Cannon"
"The old N.R.A. was a pop-gun to a cannon
compared to the sweeping powers conferred
upon the Federal Trade Commission under the
projected laws," Mr. Cromwell said. "The
N.R.A. could police, regulate and enforce vari-
ous trade practices voluntarily agreed upon, but
it had no power to forbid new or existing en-
terprise, or to force any business to a full-stop
because of some real or technical violation.
"The fact that the Federal Trade Commis-
sion may bring within its jurisdiction persons
not engaged in interstate commerce if they are
competing with corporations federally licensed,
thus drawing even local enterprise into the orbit
of federal control, is final proof of how com-
pletely the present scheme seeks to control
economic life in America.
"This measure seeks to direct the flow of
virtually all business and enterprise in the
United States through the bottle-neck of an
omnipotent Federal Bureau."
Industry in Goose-Step
Mr. Cromwell then contrasted the objectives
of the bill and its provisions, adding:
"There can be no one sweeping law or plan
to regulate the entire economic life of a great
nation like this. The living principle of the
American system is free enterprise. Certainly
there are maladjustments and abuses in our
economic system. Surely reforms are needed.
But our problems flow from fundamental causes.
They cannot be solved by fiat of bureaucracy
or by legislative edicts."
Even if one granted that "bureaucrats" might
be found to run business better than business men,
Mr. Cromwell argued, "the question still re-
mains whether American industry should be
regimented and taught to goose-step, or whether
it should be given opportunity to create new
industries, develop new inventions, initiate new
enterprises, and find new services, without
which the solution of our employment and other
economic problems cannot be achieved."
Little Business Man Hit First
Mr. Cromwell declared that "you cannot
shoot at business in general without hitting the
most vulnerable, and it's the little business man
who is likely to get hit first."
The economic system, he said, needs food, not
stimulants ; hope of reward, not fear of pun-
ishment, should be used to raise the produc-
tivity of the system.
"I do not seek to underestimate the serious-
ness of the problems," Mr. Cromwell declared,
"but it would be folly to adopt a remedy which
is worse than the disease."
He concluded with the observation : "Since
eternal vigilance is the price of liberty, let us
never forget that democracy has perished wher-
ever economic freedom has been destroyed."
March 5, 1938
MOTION PICTURE HERALD
17
NEW MOVE IN CONGRESS
FOR U.S. STAGE BUREAU
Admissions Levy
Is Discarded by
N. Y. Legislature
A suggestion that the two per cent tax on
utility incomes in New York be voided and
instead a two per cent levy on theatre ad-
missions be voted was discarded when the
State Senate this week passed the utility
impost with but two dissenting votes.
Juveniles and Toronto
In Toronto, an alternate proposal for relief
from the complete ban on juvenile attendance in
film theatres of Quebec has been presented to
the legislature in a form of a recommendation
that the age limit be reduced from 16 to 10
years. In Louisiana, Governor Richard W.
Leche is understood planning to submit recom-
mendations for the enactment of a two per cent
sales tax to finance social security and relief
to the legislature when it reconvenes in May.
In St. Louis, Mo., at a recent conference be-
tween the chairman of the Board of Aldermen's
10 committees and Mayor Bernard F. Dickman
it was decided to do nothing with the four
revenue raising bills that have been pending
in the board since last spring until the end of
the present session when the state of city
finances will be known. In Virginia, Senator
A. L. Bivens of Newport News introduced a
bill into the state legislature requiring projec-
tionists to be licensed, and to undergo examina-
tion before a board.
In Manila, the Philippine legislature is con-
sidering four bills incorporating tax proposals
affecting the industry, while in Boston, Repre-
sentative Francis X. Coyne said this week that
he was writing letters to every Governor ask-
ing for the introduction of bills requiring screen
and stage players to file their real names. Rep-
resentative Coyne has such a bill in the Massa-
chusetts House. A hearing is to be held next
week.
In New York Legislature
Senator Thomas F. Burchill of New York
has two measures pending in the finance and
taxation committee of the upper house of the
state legislature. One places an impost of five
cents per square foot on both outdoor and build-
ing advertising by a State Traffic Commission.
Meanwhile, the Assembly cities committee
met Tuesday in Albany, with a number of im-
portant bill scheduled for consideration, includ-
ing that of Assemblyman Robert J. Crews call-
ing for a full crew of motion picture operators
and projectionists in theatre booths in New
York City and Buffalo.
The Reverend John B. Kelly, a personal rep-
resentative of Cardinal Hayes of New York,
wrote Senator John L. Buckley, chairman of
the Senate commitee on taxation and retrench-
ment, saying that "the chain store idea is a
source of blessing to the vast majority of our
citizens." While the chain store bill presented
by Senator Schwartzwald seems to exempt
chain theatres, producer-exhibitors feel its en-
action would open the doors to amendment in
subsequent sessions.
Buffalo territory Motion Picture Theatre
Owners directed a brisk communication to
Western New York legislators under the sig-
nature of legislative chairman Julius H.
Michael calling for defeat of the Rossi bill to
provide a matron for each 35 children in a
theatre.
The Assembly was scheduled to pass Gover-
nor Lehman's taxation measures during the
week, through Assemblyman Bernard J. Moran
of Brooklyn, was known to be ready to speak in
favor of stubstituting his five mills per foot tax
on films for one cent of the gasoline impost.
Pepper-Coffee Bill for Bureau
of Arts Is Subject
of Senate Hearings
by FRANCIS L. BURT
in Washington
The Works Progress Administration has
accomplished "thrilling achievements" which
could be continued under Federal patronage
of the arts as provided for in the Pepper-Cof-
fee bill for creation of a permanent bureau
of fine arts as part of the Federal establish-
ments, a subcommittee of the Senate Com-
mittee on Education and Labor was told
Monday at the opening of hearings on the
legislation.
The bill, introduced in the Senate by
Senator Claude Pepper (Dem.) of Florida,
and in the House by Representative John
M. Coffee (Dem.) of Washington, is the
same in intent as the measure written by
Representative William I. Sirovich (Dem.)
of New York, on which the House Patents
Committee held lengthy hearings last
month, but is less pretentious, providing
only for a bureau in an established depart-
ment instead of a separate Cabinet posi-
tion. The Sirovich proposal, hearings dis-
closed, was merely for a subsidy for the
legitimate theatre.
Witnesses before the Senate group, with
few exceptions, were the same persons who
testified before the House committee. The
"lead-off man" was Burgess Meredith, act-
ing president of Actors Equity, who, de-
crying the present state of the stage, served
notice that the proponents of the legislation
are prepared to conduct a "militant cam-
paign" until their objective is achieved.
Would Supplant WPA Projects
Only through the adoption of federal
patronage can the Government bring about
the "preservation and development of Amer-
ican culture," Mr. Meredith told the sub-
committee. The proposed bureau, he ex-
plained, would supplant the present WPA
arts projects through which, he said, much
has been done to revitalize the stage.
A large number of communications en-
dorsing the measure have been received by
the subcommittee, including a telegram from
Robert Montgomery expressing the approval
of the Screen Actors Guild, of which he is
president.
Headliners testifying at the hearings in-
cluded Lillian Gish and Jane Cowl, pre-
senting their views as screen and stage
players.
Urging the Senate to take advantage of
the opportunity "of making a great con-
tribution to the welfare of our country" and
creating a basis for the "cultural enlighten-
ment of the entire American people," Miss
Gish declared the theatre has been given
new life as a result of the arts projects of
the WPA.
Emphasizing the need of Governmental
action to aid the stage, Miss Cowl called
attention to the "strange fact" that Ameri-
can artists give their abilities to every-
body "yet are given assistance by no one
but themselves."
The views of the musicians, authors and
artists of the country were voiced by Roy
Harris, Theodore Dreiser and Rockwell
Kent, all of whom saw in the proposed bu-
reau an opportunity for the Administration
to give to those engaged in the arts the
same sympathetic assistance as has been
given those in agriculture and industry.
The motion picture industry has a
stranglehold on amusements, the subcommit-
tee was told by Orson Welles, New York
director of numerous plays including "Ju-
lius Caesar," "The Cradle Will Rock," and
the WPA production of "Dr. Faustus."
In Richmond, Va., Mr. Welles told the
group, he was forced to obtain a special
permit to stage a show because of the hold
that the film producers had on all amuse-
ments in the city.
As at the House hearings, representa-
tives of the WPA arts projects under Mrs.
Hallie Flanagan staged a field day Tues-
day, detailing to the subcommittee the activi-
ties of the various projects.
Exhibitors Protest
CanadaM usicLaw
Canadian theatre companies and exhib-
itors are complaining that the Dominion
Parliament did not provide relief for the
film industry in the statute curbing the
privileges of the Canadian Performing
Rights Society, Ltd. (similar to the Amer-
ican Society of Composers, Authors and
Publishers), which was adopted without a
dissenting vote and amid general applause
in the House of Commons, Toronto, this
week.
The measure, sponsored by W. K. Esling,
prohibits the society from collecting its annual
fee from restaurants, hotels, stores, and other
minor places of business for the use of radio
or gramophone instruments in such premises,
whether public or not. Further, the society
cannot now collect a fee for the use of music
in skating rinks or sport structures, but the
situation with respect to theatres has been left
as before.
The new act disallows the claim of the
Society to collect royalty on phonograph records
on the ground that musical copyright for discs
has been satisfied by the manufacturers of
records before the marketing of the product.
This is exactly the argument of the theatre
men — that the imposition of a performing rights
fee is a duplication of the score charge paid by
exhibitors and that film producers had paid
music royalty in the making of films
Meanwhile, Louis D. Frohlich and Herman
Finkelstein of Schwartz & Frohlich, ASCAP
counsel, left New York for New Orleans to
prepare for the hearing there, which was
scheduled to get under way Thursday, of
ASCAP's action to test the constitutionality
of the Florida statute prohibiting the music
licensing society from operating within the
state. E. C. Mills, ASCAP general manager,
accompanied the attorneys.
18
MOTION PICTURE HERALD
March 5, 1938
WARNERS OFF AIR IN DISAGREEMENT;
BROADCASTERS FACE NEW TAXATION
Studio Would Sign Another
Radio Deal "If Given Con-
trol Over Production of
Program," Says Coordinator
Disagreement over production was seen
in Hollywood this week as the reason for the
announced cancellation of the radio program,
"Your Hollywood Parade," which is pre-
sented by Warner Brothers studios on
Wednesday nights under sponsorship of the
American Tobacco Company.
The program will go off the air perma-
nently after the March 23rd broadcast, it
was announced simultaneously by Warner
Brothers and Lord & Thomas, advertising
agency handling the tobacco company ac-
count.
No formal announcement of the reason
for discontinuing the program after the
16th broadcast was made, but Bob Tap-
linger, studio publicity director and radio
coordinator, said the studio would sign an-
other radio deal "if given control over pro-
duction of the program."
Under the Warner Brothers-American To-
bacco Company arrangement the production
lineup for the program was under a dual control
system, the studio participating on one end and
the tobacco company and the advertising agency
on the other. Tom McArity is radio production
head of Lord and Thomas.
Ends Warner Participation
It was generally believed that the program
would be continued after the advertising agency
exercised its option on the "parade" time on
the network, but this action, it was pointed
out, is the usual practice of a large agency
holding advantageous spots on the air. Agen-
cies, it was explained, are sometimes in a posi-
tion to act as brokers of radio time and are
given concessions in matters such as short can-
cellation notice period.
Had the American Tobacco Company decided
to abandon the Wednesday night time entirely,
the advertising agency could have switched the
spot to any other client or could have made a
deal with a new client seeking such time.
Kay Kyser's "Musical College," also spon-
sored by the tobacco company, will take over
the time occupied by "Your Hollywood
Parade." The Kyser show is currently on the
Mutual Broadcasting System and a possibility
was seen that the show may double up on the
two networks, NBC and Mutual. The sponsor
is now seeking a program to replace the Kyser
show on Mutual, if none can be found, the
tobacco company, which used "Your Hollywood
Parade" to advertise Lucky Strike cigarettes,
will keep the Kyser program on both net-
works, as a cancellation of the Mutual time is
not being considered.
Mr. McAvity, who also acts as production
head of the advertising agency's "Mickey
Mouse" program on Sunday afternoons, said
this week that officials of the Pepsodent Com-
pany, sponsor for the show, will not make a
definite decision for two weeks as to whether
the Walt Disney characters will remain on the
air after the March 27th broadcast.
The Warner Brothers program was the
second coast to coast show produced in coopera-
tion with a motion picture studio, the first being
"Good News of 1938," which is offered Thurs-
DR. BUTLER VISIONS
NEW USE FOR RADIO
Dr. Nicholas Murray Butler, presi-
dent of Columbia University, this week
appointed a committee of seven Co-
lumbia officials "to consider all phases
of radio with reference to courses of
study, to broadcasting on the part of
the university, or any groups or parts
of it, and to the relation of radio to
the educational services of the univer-
sity."
Carl W. Ackerman, dean of the
school of journalism, was named chair-
man by Dr. Butler who declared that
"radio today is the most important in-
strumentality of public communica-
tion."
"It may well be as valuable to the
people as an agency for the diffusion
of knowledge as it is today in the dis-
tribution of information and in spread-
ing appreciation and understanding of
the cidtural and industrial arts" Dr.
Butler said.
day nights by Metro-Goldwyn-Mayer under
sponsorship of Maxwell House Coffee.
Louis K. Sidney, MGM executive, who has
charge of the radio show, visited New York
this week but declined to comment on the status
of the program. The purpose of his visit, he
said, was "to confer on home office matters."
The present contract for the program has
about a month to run, Benton and Bowles, the
advertising agency handling the series, an-
nounced in reply to queries as to whether the
contract will be renewed.
George Jessel has left his post as production
advisor and writer on the MGM show, to make
a personal appearance tour with members of his
own Mutual air show troupe. He plans to
open April 15th, at Detroit, and to travel
throughout the east for seven weeks.
20th-Fox Radio Previews
Two Twentieth Century-Fox productions will
be previewed on radio programs this week.
Helen Westley, who appears in the Shirley
Temple musical, "Rebecca of Sunnybrook
Farm," will be interviewed over the Mutual
System Thursday night and "Sally, Irene and
Mary," will be previewed on the "Hollywood
Hotel" program over the Columbia Broadcast-
ing System Friday night.
The production of radio shows by film com-
panies and the broadcasting of screen plays
was condemned by members of the Independent
Theatres Association of Ontario in a resolution
stating that "this type of competition forced on
independents by Hollywood producers is plac-
ing an unwarranted strain on the theatre busi-
ness."
Albert Warner Robbed
Theft of jewelry valued at $90,000 was
reported to Miami Beach police this week
by Albert Warner, vice-president of Warner
Brothers. The thief gained entrance to the
Warner winter home through a second floor
window. The jewelry was insured.
House Subcommittee Prepares
to Hold Hearings on Bill
That Would Cost Stations
Five Millions a Year
In line with the recent declaration of
Frank R. McNinch, chairman of the Federal
Communications Commission, that "radio
should pay its way," the tax subcommittee of
the House of Representatives Ways and
Means Committee this week prepared to
hold hearings on a bill which would tax
broadcasting stations an estimated $5,000,000
to $7,000,000 annually.
At the same time, Representative W. D.
McFarlane, of Texas, predicted the bill will
not be acted upon at the current session of
Congress unless it is included in the pend-
ing tax revision bill.
Mr. McFarlane's opinion was expressed in
conjunction with his charge, entered in the Con-
gressional Record, that administration leaders
and members of the House Rules Committee,
despite general knowledge that conditions in the
radio industry are close to monopoly, have done
nothing to further the proposed investigation
of the situation.
Sees 140 Millions Profit
The Texas Representative declared : "It seems
strange that a private association, the Ameri-
can Society of Composers, Authors and Pub-
lishers, can levy and collect yearly a tax of
some $5,000,000 or more on these holdings of
radio licenses, and yet these same radio licenses
do not pay one dollar in tax or license fee for
the right to operate these governmental grants,
from which they yearly derive $140,000,000 for
advertising."
Under the bill to be considered by the Ways
and Means subcommittee, radio stations would
be taxed according to the power authorized by
the government. The measure was introduced
by Representative John J. Boylan, of New
York and is supported in principle by Mr. Mc-
Ninch.
The rates proposed are as follows :
"For every station authorized to use not in
excess of 1,000 watts, $1 for each watt author-
ized.
For every station authorized to use in excess
of 1,000 watts and not in excess of 10,000 watts,
$2 per watt for each watt authorized.
"For every station authorized to use in excess
of 10,000 watts, $3 per watt for each watt
authorized."
Target in New York State
The radio industry proved the target of pro-
posed legislation and taxation in New York
State too. John T. McCall, senator of Man-
hattan, introduced a measure to put the indus-
try under supervision of the Public Service
Commission. Revenue from radio utility and
franchise taxes under the proposed law would
amount to between $8,000,000 and $9,000,000
annually, Mr. McCall estimated.
Another New York bill affecting the radio
industry was introduced by Julius S. Berg,
senator, who seeks to have the libel law
amended to include radio broadcasts.
In Canada, a widespread protest against a
proposed increase in the annual license fee for
the operation of receiving sets resulted in an
intimation from the Dominion Government that
the Canadian Broadcasting Corporation will
abandon the operating end of radio broadcasting.
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JAY SCREWY FAMILY " PoOR SENATOR/"
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BILLIE BURKE
WILL SLAY YOU
'"MRS. KlLBOURNE is cukoo.'
SHE COLLECTS TRAMPS. I
ADORE TRAMPS. THEY HAVE
SUCH BAD MAN NERS . "
PATSY KELLY
in a flip
moment
"- and when Ann
DVORAK VAMPS BRIAN
AHERNE CONSTANCE
BENNETT GOES WILD
WITH JEALOUSY.."
11 — then Everybody
helps serve the
tramp his break-
fast in bed in the
guestroom... "
J
THE
AUTHORS
fil PONT THINK
I'LL EVER MAKE
SENSE
AGAIN.
DOCTOR.
MERRILY WE LIVE '
IS THE BEST TONIC
FOR THE NATION / "
NORMAN
McLEOD
the
director
(who also did
these cartoons)
THERE'S A
DELEGATION
OF SQUIRRELS
OUTSIDE WHO
CLAIM THIS
HOUSE HARBORS
THE BIGGEST
COLLECTION
OF NUTS
EVER UNDER
ONE ROOF. "
VERY GOOD
MADAME /"
ALAN MOWBRAY as the butler
The Cameraman —
" Its a RIOT on ^
CELLULOID • THE
FUNNIEST
FILM EVER
MADE /";
March 5, 1938
MOTION PICTURE HERALD
21
FILMS FOR 16 MM. PORTABLE SHOWS
HINGE ON AVOIDING THEATRE FIELD
400 Circuits Have 500 Pictures
Available, Largely from Inde-
pendent and Foreign Sources;
Control of Product Sought
by EDWARD HARRISON
The chief problem of the portable 16
millimeter film show, availability of pictures,
is moving toward a solution, depending in
part upon limitation of competition with
theatres to a minimum.
There are approximately 14,500 motion
picture theatres in operation in American
cities, but many more than 14,500 com-
munities do not have theatres. Traveling
exhibitors, using 16 mm. and 35, mm. sound
equipment, are meeting with considerable
success in satisfying the entertainment
wants of more and more of these showless
towns, villages and summer resorts.
They are building up circuits embracing six
or seven towns where they give shows once or
twice a week. Four hundred or more such cir-
cuits are in operation, according to Frank B.
Rogers, Jr., eastern sales manager of H. A.
DeVry, Inc., equipment manufacturer. These
circuits are in every state of the Union, with the
greatest concentration in Maine, Vermont, New
Hampshire, Ohio, Illinois, Texas and Pennsyl-
vania, in regions away from large cities.
Control of Circuits Sought
The establishment of roadshow circuits that
can be controlled as effectively as Loew's or
RKO controls its theatres is being studied by
important elements in the field.
It's quite true that these roadshow men offer
competition to established theatres. Nevertheless,
users of portable 35 mm. equipment can get all
the product they need from large companies
while almost no major product in 16 mm. is
available to them.
This situation seems likely to change soon.
Films, Inc., which distributes Paramount, Uni-
versal and Gaumont-British pictures in 16 mm.,
is seeking to determine whether product can be
controlled so that competition with theatres will
be at a minimum. Universal recently released
ten features in 16 mm., including "Show Boat"
and "My Man Godfrey," without the restrictions
that previously made it almost impossible for
roadshow men to obtain this type of production.
To a query on how soon 16 mm. theatres
would be in operation, a distributor in that field
said :
"The 16 mm. theatre is here. The roadshow
man who gives a performance once a week in a
Grange hall and then goes to the next town to
put on a show there has established a 16 mm.
theatre."
500 Features Available
Most features obtainable in 16 mm. are inde-
pendent or foreign pictures. There are only
about 500 features available but the number is
increasing. Among more recent product ac-
quisitions are ten of the old Art Cinema-United
Artists releases, which Nu-Art Filmco is han-
dling, and some of the Chesterfield-Invincible
pictures, which W. O. Gutlohn has obtained.
Mr. Gutlohn has a number of the old Monogram
pictures on which substantial royalties are being
paid. Other large factors in the rental field are
Films, Inc., Bell & Howell, New England Film
SENATE THANKS LUCAS
FOR WELFARE WORK
Arthur Lucas, president of the
Lucas & Jenkins circuit, has been
voted "thanks and appreciation" by
the Georgia state senate for his long
service as chairman of the State Board
of Public Welfare and in particular
for his work in preparing a recent re-
port which brought about changes in
conditions at the state hospital for the
insane at Milled geville.
The resolution, which cited Mr.
Lucas "for his able and conscientious
conduct of the institutions in his
charge and for his outstanding ex-
ample of public spirit in refusing to
accept any salary or expenses for the
services rendered," was reported as "a
tribute richly deserved" in the edi-
torial columns of the Atlanta Journal
and the Georgian.
Service and Ideal Pictures of Chicago. Besides
these companies there are several hundred film
libraries that rent pictures for portable shows.
All distributors offer special rates to these
operators, depending on whether the rental is
for a day, week or month. A whole program
may be rented for a week from Gutlohn for
twenty-five dollars. This is the average weekly
rate. A few libraries charge less. The in-
dustry is trying to stabilize roadshow rentals
at a weekly minimum, but without much success.
Special features have special prices. Nu-Art
Filmco is asking $40 a day for "Abraham Lin-
coln" with Walter Huston, and Kodascope gets
$24 a day for the "King of Kings."
One Circuit Has 15 Machines
Of the 400 or more roadshow men operating
in both 35 mm. and 16 mm., some, like Russell
C. Roshon of Pittsburgh, have fifteen equip-
ments in operation. Others have one or two
machines or four or five like the Cinesound
Company of Bloomfield, N. J. The number of
users of the 16 and the 35 mm. equipment is
about equal now, but 16 mm. is gaining fast.
There are fewer fire restrictions on the use of
16 mm. equipment, it is much more economical
and is more easily handled. And there lately
has been great improvement in the quality of
the sound. When more major product is re-
leased in 16 mm. there will be little use for
35 mm. by roadshow men.
Roadshow men give performances in schools,
churches, Grange halls, summer camps and
hotels, settlement houses, union halls, Elks clubs,
fish and game clubs, and in numerous other
places. Practically all private schools show
motion pictures.
The school presents a special problem to road-
show men because there are few pictures suitable
for schools that are available to them. On the
other hand an organization like Films, Inc.,
which handles major product, has several hun-
dred regular school accounts. In some schools,
films are exhibited during luncheon hours ;
others have matinee shows. Schools generally
pay roadshow men a flat sum to put on a show.
Roadshow men usually hire a hall themselves
for $10 a night and take whatever profit or loss
comes along. Sometimes they have percentage
tieups with churches and other organizations.
Several thousand churches show pictures.
Roadshow men can reap a harvest with good
religious films. "King of Kings" has been a
favorite booking in churches. Two Paulist
fathers recently leased "King of Kings" from
the library of Kodascope, which controls the
film in 16 mm., and took it on a nationwide tour.
The Harmon Foundation, formerly called the
Religious Motion Picture Company, has a large
stock of religious films.
There is a growing outlet in 16 mm. for
foreign language pictures, labor films and con-
troversial and topical features such as "The
Spanish Earth," and " China Strikes Back."
Garrison Films, specializing in this field, has
many of the foreign language subjects available
in 16 mm., including French, Russian, Spanish,
Italian and German films.
Most 16 mm. distributors say that they are
developing a new and growing field for motion
pictures and that the industry therefore should
help to develop the 16 mm. market by providing
good pictures.
The "Free Show"
Recognition by small town merchants of the
value of motion picture shows has led to an odd
development. At the instance of roadshow men,
merchants in small towns surrounded by a farm-
ing community have joined in defraying the cost
of a free film show as an attraction for the
farmers to come to town. This type of show is
known as a "tent" show. It is frequently an
open air show and is most common during the
summer. Merchants in one town bought a
35 mm. machine from DeVry. After a year the
shows began to pay and the merchants got back
their investment. Tent shows are most common
in Illinois, Ohio and Texas.
Roadshow men play a considerable part in the
life of many communities. In many towns they
run midweek and Saturday dances after their
shows.
To keep the patrons coming, they have had
to employ chance games and other giveaways.
One showman, who had lost his circuit, got it
back by instituting Bank Night. These itiner-
ant exhibitors use other exploitation devices that
are routine with theatres, such as distributing
handbills and putting up window cards. They
generally avoid giving notice of shows in towns
that have theatres.
Methods of Operation
It is comparatively easy to enter the roadshow
business. Equipment manufacturers will advise
on where to start a circuit and arrange for
rental of halls and product. The roadshow man
usually selects towns that have no theatres. He
must be operator, bill poster, ticket collector,
drive his own car from town to town, choose
his product and do a hundred other things. It
is not an easy life but he can earn several hun-
dred dollars weekly if he builds up a good
circuit.
One of the difficulties of the roadshow busi-
ness is that the men often get poor prints with
poor sound. A succession of poor prints can
ruin a flourishing business. Reduction prints
often vary with the laboratory.
On the other hand, distributors must guard
against bicycling and duping of prints. This is
quite common. In some instances prints are
sold outright to roadshow men, who resell them
to others. Distributors are trying to stop resale
of used prints because this cuts into their busi-
ness. They expect to do this by leasing instead
of selling them outright.
22
MOTION PICTURE HERALD
March 5, 1938
REGENTS' UNIT VIEWING Censorship Moves
TWO REJECTED FILMS In lU- s- Cmada
Subcommittee Acting First Time
on "Whirlpool," Sex Film,
and Satire on Greta Garbo
The newly appointed subcommittee of the
New York State Board of Regents meets in
the projection room of the Department of
Education's Motion Picture Division in New
York Saturday to view two pictures on
which appeals have been taken from denial
of a license by Irwin Esmond, censor, con-
sisting of Miss Susan Brandeis, daughter of
Justice Louis D. Brandeis, George J. Ryan
and Gordon Knox Bell, the Regents' sub-
committee will view "Remous" (known also
as "Whirlpool") and "I Vant to be Alone."
First Subcommittee Action
The subcommittee is functioning for the
first time. In the past Frank P. Graves,
commissioner of education, did the review-
ing on appeals, and last month, following
a change by the Regents, Chancellor Patrick
Mangan and Regent William Leland Thomp-
son reviewed "Nocturno."
Appeal from refusal to license "I Vant to
be Alone" was filed by Bert Lewis, vice-
president of Samjax Corporation, New
York. According to the Motion Picture Di-
vision, Samjax Corporation presented on
Nov. 30, 1937, the film which, it said, had
been passed June 28, 1927, as a silent pic-
ture, entitled "Streets of Sorrow," with
Greta Garbo in the lead role. Synchroniza-
tion and dialogue had been added. Director
Esmond takes the position that the film
unduly burlesques Miss Garbo. Rejection
was based on the grounds that it was "im-
moral," "indecent" and "would tend to cor-
rupt morals."
Re-edited Story
Mr. Lewis' appeal said that "this is a re-
edited story featuring Greta Garbo, made
many years ago. Originally the film was
passed by the Censor Board under the title
'Streets of Sorrow.' With the exception of
the dialogue the film is the same as the
original, which had been passed. Nothing
has been added, but the film was cut con-
siderably." Review is sought on the further
grounds that Samjax Corporation is willing
to make corrections or eliminations recom-
mended by the Board of Regents.
"I Vant to be Alone," following its rejec-
tion late in November, was appealed, and
Director Esmond personally saw the film.
On Dec. 16, 1937, he rejected the appeal,
saying the picture came within Section 1082,
Education Law, and that it is obviously in-
tended as a burlesque, ridiculing the said
star of "Streets of Sorrow" . . . "and the
serious conditions portrayed in that picture."
"Remous" Also Revised
The other film involved is "Remous."
Hays, St. John, Abramson and Schulman of
New York are attorneys for Arthur T.
Mayer and Joseph Burstyn. Arthur Garfield
Hays is expected to argue for the co-partner-
ship following review by the board.
"Remous," a French-made film, was origi-
nally presented in August, 1936, by Kurt
Laemmle. On Sept. 17, 1936, it was denied
a license as being "indecent." The picture
was materially revised and submitted for
review Nov. 20, 1936, by Mayer and Bur-
styn, who hold distributorship rights in
New York State. Following granting of
license, English titles were superimposed
and the same two men applied for a license
under the title "Whirlpool." A license was
granted Feb. 23, 1937.
The petitioners concluded, then, that orig-
inal eliminations were so important and vital
as to destroy the value of the film and that
"many of the cuts were arbitrary and unjus-
tified." The petitioners again worked on film
"with the purpose of restoring to some extent
the value of the picture and its artistic in-
tegrity." On Nov. 17, 1937, application was
made for licensing of the second revised edi-
tion of "Remous," containing several scenes
heretofore eliminated by the Motion Picture
Division. Attached to the appeal by Mayer
and Burstyn are voluminous exhibits of fa-
vorable notices on both "Remous" and its
English version "Whirlpool," from critics in
foreign newspapers.
The Motion Picture Division contends the
picture comes within Section 1082 of the
Education Law. Mr. Esmond said: "The
story originally told of a sexually impotent
young man, the sex frustration of his wife,
her affair with an athlete, and the suicide
of the crippled and impotent husband."
Some observers contend that in reality the
review on "Remous" is an appeal from the
action of the director in refusing to consent
to the changes. Attorney Hays is expected
to place weight on the fact that Sec. 305,
1930 Tariff Law forbids entry of treason-
able or immoral books, pamphlets, paper and
written advertisements.
At Albany word was received that Mayor
Leach of Minneapolis had termed "backward
and countrified" the rejection by Commis-
sioner Graves of "The Birth of a Baby," on
which the American Committee on Maternal
Welfare, Inc., has filed a new appeal with
the New York Board of Regents. In Minne-
apolis the picture was playing at the Lyceum
Theatre. It was directed by Al Christie and
produced by Jack Skirball for Special Pic-
tures, Inc.
Ben Cohen to Calcutta
Ben Cohen, former manager of Loew's
Poli College, New Haven, Conn., will take
charge of the Metro theatre in Calcutta in-
stead of the new Loew house in Bombay, to
which he originally was assigned. Adolph
Buehrig will transfer from Calcutta to Bom-
bay, where he will open the new Metro the-
atre about April 15th. Mr. Buehrig, for-
merly a Loew manager in Columbus, has
been in India a year. Mr. Cohen sailed
Wednesday on the Conti di Savoia to as-
sume Mr. Buehrig's duties in Calcutta. Sam
Badamo, manager of the Globe, Bridgeport,
succeeds Mr. Cohen in New Haven. Harry
Rose has been promoted from assistant man-
ager at the State, Providence, to manage the
Bridgeport house and has been succeeded by
Maurice Druker, assistant manager of the
Orpheum, Boston,whose place has been filled
by B. George Fornell.
Two censorship bills were introduced in
Massachusetts, a censorship bill was de-
feated in Kansas, an Asbury Park (N. J.)
newspaper referred to the reported move
to establish state film censorship in New Jer-
sey "a political maneuver," and the bill for
the reorganization of the Quebec censorship
board awaited the approval of the Lieuten-
ant-Governor -in -Council before becoming
law, this week.
Of the two bills introduced in Massachu-
setts, one would set up a "commission" to
censor pictures; the other would transfer
film jurisdiction from the Department of
Public Safety to the Department of Educa-
tion, where a film division would be estab-
lished. Charges of $3 a reel for the first
prints of films and $2 a reel for extra prints
would be made.
Films with any parts that were obscene,
indecent, immoral, inhuman, sacrilegious, or
which tended to incite crime or corrupt
morals would be banned. Court appeals
might be made. Newsreels, scientific, edu-
cational and religious shows might be ex-
cepted at the discretion of the reviewers.
A public joint hearing is to be held later
this month.
The Committee on Federal and State
Affairs of the Kansas Senate killed the cen-
sorship bill which would have given the
existing state censor power to eliminate
sweepstakes and gambling scenes from news-
reels. The special session of the legislature
will adjourn Friday.
Commenting on the reported New Jersey
film censorship, the Asbury Park Press
said: "Now they are talking of a state board
of censors to decide what motion pictures
we may view. Patently, of course, a high-
minded zeal for decency on the silver screen
is the motivating force behind the movement
to censor entertainment. Probably more ac-
curate, however, is the assumption that a
group of politicians sees an opportunity to
exert a profitable regulatory power over the
motion picture industry and its patrons."
The main aim of the Quebec bill is to in-
crease the number of censors. At present,
three men rule on all pictures shown in
Quebec. The extent of enlargement and the
salaries to be paid will be left in the hands
of the Government, according to Premier
Duplessis, sponsor of the bill. The new
board, to be called "Board of Cinema Cen-
sors," will be stationed in Montreal. It will
be appointed by the Government.
Holdovers for "Follies"
"The Goldwyn Follies" was held over for
a full week in 20 of the first 22 theatres in
which it has played, United Artists reported
this week. In the other two engagements,
the announcement continued, the picture was
held extra days.
James Melton has been signed to an
agency contract for films exclusively by
Myron Selznick, Ltd., New York. Herman
Bernie handled the negotiations.
After a tour of Gaumont British branches
throughout the country and a week's stay in
Hollywood, Arthur A. Lee, vice-president
and general manager, returned to New York
this week.
IT'S SMART TO PLAN
FOR SUMMER NOW!
THE RESPONSE TO MY FIRST ANNOUNCEMENT HAS
BEEN TERRIFIC! LAST SUMMER I GAVE SHOWMEN!
"TRADER HORN". "HELL DIVERS", "MANHATTAN
MELODRAMA", "NAUGHTY MARIETTA". THEY
WERE LIFE-SAVERS! MOW LOOK WHAT'S
AHEAD FOE THIS SUMMER!
for JVNE
for JUL*
9re„,e*l spectode o« ,
ond ,omonce ever
Robert
Louis
I Stevenson's m
SAM FRAMCISCO
7 dif Everybody wants to see it again'.
New pattons demand it.
of thrills ■ — T '
^-„mI,usoftom_atvtica
TREASURt usttheSOrt^
The most famous o ^ Q> needs . rY(A0W
Summer ^ ^ ■
Wallace BttW
)t the B.O. needs- WORt
— __forAUGUST
fro»k UWTfX .fl"° "I" 01|W» • lewis sn?
*WrON - Frpriw: ' lew» STONE
___J^W Poland YOUNG
ASK YOUR M-G-M BRANCH TODAY
—You'll thank Leo when the thermometer goes
up- UP- UP J
24
MOTION PICTURE HERALD
March 5 , 1938
DUAL BILLS FOUGHT
IN THREE NEW MOVES
But Champions of Single Fea-
tures Are Silent at 'Hearing'
on Chicago Ordinance
Milwaukee, Omaha, and Kansas City be-
came the centers of agitation against double
features this week after a widely heralded
hearing on proposed legislation to ban dual
bills in Chicago resolved itself into a one-
sided affair with no one speaking against
twin picture programs.
"The bride didn't show up," commented
Edward Golden, Monogram sales manager,
who flew to Chicago from New York, to
fight against adoption of the suggested
ordinance which would limit the length of
all motion picture shows to two and and a
half hours.
Appeals to Goldwyn
Armand S. Cohn, general manager of
All Star Features Distributors, joined the
advocates of double bills by forwarding let-
ters to Barnet Hodes, Chicago's corpora-
tion counsel, and to Samuel Goldwyn, who
had endorsed the movement against dual
programs.
"Your ruling on Alderman John Grealis'
city ordinance forbidding double bills will
do more harm to the youth of our country
than the good claimed by its proponents,"
Mr. Cohn told Mr. Hodes.
In his letter to Mr. Goldwyn, Mr. Cohn
appealed to the producer to recall the days
when he fought to produce "independent of
major domination."
Kansas City Movement
In Kansas City, a group of influential wo-
men, representing several organizations,
launched a program to develop sentiment
for single bills. Each of the women pledged
herself to telephone about 50 friends and ac-
quaintances, suggesting that they patronize
theatres having single features.
Daniel W. Hoan, Milwaukee mayor, as-
signed Dr. John P. Koehler, health com-
missioner, the task of determining whether
double feature programs are causing physi-
cal harm to children. The action was taken
at the request of the Parent-Teacher Asso-
ciation.
The Independent Theatres Protective As-
sociation of Wisconsin indicated it would
cooperate with the PTA in the campaign
and sent a committee to Chicago to study
its proposed ordinance.
Circuits voiced opposition to a proposed
ordinance prohibiting double bills. H. J.
Fitzgerald, general manager of Fox-Wis-
consin, and Jack Keegan, district manager
for Warner Brorthers, both declared the
public demands double features.
The Parent Teacher Association also is
leading the fight against double bills in
Omaha. Mr. H. T. Jones, president of the
PTA council, declared that the group will
meet March 21st to adopt a course of ac-
tion. One of the plans which will be con-
sidered is to appeal to Dan Butler, mayor,
to ban duals as a menace to health.
It was on this charge that Chicago oppo-
nents of double bills based their original
protest. Expecting the charge to be made
at the hearing in Chicago Monday, Mr.
Golden had three physicians present to build
up a case for duals.
Mrs. Louis Perlman, militant PTA lead-
er, attended the hearing but when asked
to comment she said she "came only to lis-
ten." Theatre executives and women's
club leaders were present also, but none of-
fered to speak against duals and the meet-
ing lasted only three minutes.
The withdrawal of Parent-Teacher Asso-
ciation support from Chicago exhibitors op-
posed to duals was described as a serious
blow. Mrs. Perlman was charged by several
persons at the hearing on Monday with be-
ing a paid representative of an independent
producers' group. The charge was denied.
In appealing to Mr. Goldwyn to aid in
keeping the motion picture industry free
from "throttling legislation," Mr. Cohn de-
clared that "the question of double bills must
primarily rest with the exhibitor and his
patrons, and is not a subject to be controlled
by either the producer, distributor or any
group of women's organizations."
"In short," Mr. Cohn continued, "double
bills came into being solely as a matter of
merchandising by the theatre and not be-
cause of any demand or campaign inaugu-
rated by any producer or distributor. . . .
Warns of Legislative Meddling
"Once lending your encouragement to any
group seeking to regulate exhibition by leg-
islation is in effect lending your endorse-
ment to the theory that legislation may also
be enacted restricting the length of features,
or their cost, or the time of their showing,
or even the prices of admission and without
end regimenting every branch of production,
distribution and exhibition."
Mr. Cohn's letter to Mr. Hodes contained
the charge that "such a law is unjust and
un-American and discriminating against
only the independent producers and inde-
pendent distributors."
"I hear," Mr. Cohn added, "that promi-
nent members of the Parent-Teacher Asso-
ciation are loud in their arguments against
dual showings, but I, for one, believe that
if the PTA would put forth their efforts in
protecting our children of the junior high
school age against the sale of narcotics in
the form of marihuana cigarets . . . they
would be doing a greater service to the chil-
dren and their parents than adding to the
millions of unemployed people that we have
in our country at this time."
Cinecolor Files
Amendment with SEC
Cinecolor, Inc., this week filed an amend-
ment to its registration statement with the
Securities and Exchange Commission in
Washington. The company showed that the
proposed offering would consist of 104,142
shares of $1.50 par common stock to be sold
through underwriters at $1.50 per share, re-
turning $156,213, and 25,500 shares to be
given the underwriters for services, to be
resold at the same price.
DUAL FEATURE TEST
PLANNED IN FLORIDA
A test to determine the public's
wishes in regard to double features has
been started by the Sparks circuit in
St. Petersburg, Florida. A single fea-
ture policy has been adopted in one
theatre already and a similar policy will
be put into effect in other houses, it
was announced.
If it is found that the public does
not want double bills they will be dis-
continued.
A permanent double feature policy
has been adopted at the Tri-States'
Des Moines theatre after a trial of sin-
gle features since September 1st.
IA TSE Proposes
Stagger System
After several weeks of conferences among
representatives of labor organizations in
Hollywood in an effort to curb the spread
of layoffs and unemployment, the Inter-
national Alliance of Theatrical Stage Em-
ployees, in a letter to Pat Casey, labor rep-
resentative for producers, proposed stagger-
ing the work of studio technicians by limit-
ing working time to four days per week
per man.
The proposal, made in a letter written
by Harold V. Smith, international repre-
sentative in charge of the Hollywood
IATSE office during the temporary absence
of Harland Holmden, came on the heels of
drastic retrenchment in film production.
Mr. Smith urged that the procedure be in-
stituted immediately "in an effort to bridge
the present low production period."
The move would affect approximately
12,000 IATSE members and may possibly
be used by producers for crafts outside of
the Alliance with the exception of talent.
Studio managers expressed themselves as
receptive to the plan.
Mr. Smith urged reduction of the pref-
erential lists of each studio to a minimum
so as to handle present operation require-
ments ; limitation to four days' work per
man on a relay system to spread employ-
ment, except for key men ; making all calls
for preferential employees through IATSE
locals during the slack production period
for 30 days ; making all additional calls
other than preferential through IATSE
locals.
A modification of this procedure was
adopted at MGM and Twentieth Century-
Fox following the discovery by Mr. Smith
that some IATSE workers had been
doubling up and working a shift at each
studio in one day. Under the plan proposed
in the letter, IATSE officers could eliminate
the doubling.
Employees in Paramount's eastern labora-
tories this week divided in their choice of
union affiliation in a National Labor Rela-
tions Board election. Workers in the news-
reel plant in New York voted 91 to 8 in
favor of affiliating with Local 702, Motion
Picture Laboratory Technicians, an Amer-
ican Federation of Labor unit. In the
Astoria, L. I., studio laboratory the vote
was 36 to 30 against such affiliation.
A TRIBUTE TO GENIUS
I rarely sign my name to advertisements, but I insisted that this
advertisement be a personal message from me to exhibitors.
I have just seen "Rebecca of Sunnybrook Farm/' and words can-
not fully express my enthusiasm for this great picture. From every
angle it is definitely not only Shirley Temple's best to date, but is one
of the finest pictures our company has ever made.
Shirley, herself, has never been more appealing. Furthermore,
the picture is made to order for adults. The cast is a cast of grown-
ups—grown-ups not only with name appeal, but also with great act-
ing ability. All of them, whether they make love, sing or dance, give
exceptional performances.
The story, too, is strong in adult appeal. Darryl Zanuck has stream-
lined Sunnybrook Farm by putting in a modern Radio Center. He has
filled it with romance, comedy and up-to-the-minute songs and dances.
Those songs, I believe, are among the finest I have ever heard in a
musical.
But the best proof of "Rebecca's" quality is seeing it.
Therefore, we have arranged special trade screenings in all
our exchanges. Every exhibitor who has booked this picture
should see it at these screenings.
(Signed)
Film Corporation
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March 5, 193 8
MOTION PICTURE HERALD
27
UNIVERSAL, WESTERN ELECTRIC, RCA
REPORT ON EARNINGS; FOUR DIVIDENDS
20th Century-Fox Will Show Net
Profit of at Least $8,500,000
for Year ($4.00 to $4.30 Per
Share), Says Joseph Schenck
Combined net profit increases of more than
$4,000,000 for the year ended Dec. 31, 1937,
compared to the previous year, were re-
ported this week by three companies with
business activities in the industry. They are
Western Electric Company, Inc., with a net
profit of $19,514,197, an increase of $816,-
148; Radio Corporation of America, $9,024,-
197, an increase of $816,148, and General
Outdoor Advertising Company, Inc., $1,109,-
963, an increase of $383,367.
Also reporting for 52-week periods were
Universal Pictures Corporation, announcing
a net loss of $1,084,998 against a net loss
of $1,835,419 in 1936, and United Amuse-
ment Corporation, Ltd., a subsidiary of
Famous Players Canadian Corporation, re-
porting net earnings of $246,125 compared
to $254,268 in the previous year.
Although the annual report of Twentieth
Century-Fox has not been issued as yet,
Joseph M. Schenck, chairman of the com-
pany, announced in Los Angeles that the
corporation will show a net profit of be-
tween $8,500,000 and $9,000,000, after all
charges and taxes. This would equal, after
preferred dividends, between $4 and $4.30
per common share. The 1936 net income
of $7,722,955 equaled $3.55 per common
share.
Financial news of the week also included the
declaration of dividends by RCA, Paramount
Pictures, Keith-Albee-Orpheum Corporation,
and Pathe Film Corporation. The Paramount
board voted regular quarterly payments of $1.50
per share on first preferred stock and 15 cents
per share on the second preferred stock. The
directors of KAO authorized a dividend, out
of capital surplus, of $1.75 per share on the
seven per cent cumulative convertible preferred
stock for the quarter ended March 31st, 1935.
The Pathe payment was a regular quarterly
payment of $1.75 per share on the $7 converti-
ble preferred stock.
The dividends of the three companies are all
payable April 1st, 1938. In the case of Pathe
the payments will go to stockholders of record
March 23rd, while for the other two companies
payments will be made to holders of record
March 15th.
RCA declared a quarterly dividend of 87^
cents on outstanding first preferred stock, pay-
able April 1st, to stockholders of record March
9th, and a dividend of $1.25 for the period Jan-
uary 1st to March 31st, on the "B" preferred
stock, payable March 16th.
Western Electric Sales Rise
In its annual message to stockholders, West-
ern Electric, parent organization of Electrical
Research products, Inc., whose business includes
the manufacturing of studio and theatre sound
equipment, announced a 39 per cent increase in
sales, a 61 per cent increase in payrolls, and a
4 per cent increase in profits for the year as
compared to 1936.
After reductions in prices amounting to $7,-
500,000 on the year's business, sales totaled
$203,467,000 against $146,421,000 in 1936.
EASTMAN PAYS
$3,425,000 BONUS
Employees of Eastman Kodak Com-
pany this week received the largest
wage dividend since the company's
profit sharing plan was adopted in
1912.
The employees received checks to-
taling $3,425,000 of which $2,250,-
000 went to the company's 16,202
workers in Rochester, where the main
plants are located and the remainder,
$1,175,000, was distributed to em-
ployees throughout the world.
Earnings, including income from subsidiary
and associated companies, were $19,514,197 as
compared with $18,698,049 in the previous 12-
month period. The return on investment (re-
lation of earnings available for interest and
dividends to gross assets, less current liabilities )
was 7.7 per cent, the same as for the previous
year. Surplus at December 31st, was $15,351,000,
an increase of $220,000.
RCA's Net Increases
Radio Corporation of America, parent organ-
ization of RCA Photophone and the National
Broadcasting Company, had a net profit of
$9,024,858.13 while in 1936 the net profit was
$6,155,936.72.
Last year's profit, the company's annual state-
ment to stockholders pointed out, represents a
profit margin of 8 per cent on a gross income
of $112,639,497.78 derived from the corporation's
activities.
RCA's 1937 dollar volume was up 11.3 per
cent from the 1936 figure of $101,186,309.90.
On a percentage basis, the corporation's in-
creased net profit was 46.6 per cent larger than
in 1936.
During last year RCA stockholders received
a total of $6,409,226.30 in dividends. This in-
cluded regular quarterly dividends on the con-
vertible first preferred stock, all dividends in
arrears on the remaining shares of "B" pre-
ferred stock, and a dividend of 20 cents a share
paid to holders of common stock.
Earned surplus at December 31st, 1937 was
$16,528,905.02 as compared with $15,334,648.92
at the close of 1936. Other comparisons in-
cluded :
End of '37 End of '36
Current Assets $39,338,710 $38,709,772
Current Liabilities 10,719,273 11,724,522
Ratio 3.7 to 1 3.3 to 1
Working capital 28,639,436 28,985,250
Cash on hand and in banks.. 15,103,296 14,657,407
Inventories 11,818,756 11,526,975
Fixed Assets 39,146,234 37,784,957
The annual report also included a report of
the corporation's activities in radio, describing
advances in television, facsimile and network
broadcasting.
The net profit of $1,109,963 made by General
Outdoor Advertising Company and subsidiaries,
handling considerable bill posting for motion
pictures, is equal, after charges and allowance
for preferred stock requirements, to 85 cents a
share on 663,059 no-par shares of common stock.
The 1936 earnings of $726,596 equaled 22 cents
a share on 638,391 shares of common.
The report of Universal and all subsidiaries,
certified by independent auditors, showed the
loss of $1,084,998 after federal and foreign
taxes, interest, depreciation, amortization and
provision for operating losses of subsidiaries
operating in foreign countries, for the fiscal
year ended Oct. 31, 1937.
In the preceding year, the net loss was $1,-
835,419, including $333,534 profit on the sale
of the entire capital stock of a British subsi-
diary.
Total Assets $1 1,617,205
The consolidated balance sheet of the corpora-
tion and its subsidiaries, without consolidating
the assets and liabilities of subsidiaries operat-
ing in foreign territories, showed current and
working assets of $9,340,978 and current lia-
bilities of $5,631,822, comparing with $7,985,836
and $3,486,090, respectively, Oct. 31, 1936. Cash
amounted to $803,172 compared with $691,137
at the close of the preceding year and inven-
tories were $7,844,405 against $6,574,009.
Total assets were $11,765,602 Oct. 31, 1937,
comparing with $10,617,205 on Oct. 31, 1936.
Capital surplus was $3,923,951, unchanged from
1936 and surplus arising through revaluation of
land was $258,125, the same as the preceding
year. The deficit from operations amounted to
$3,620,138 comparing with a deficit of $2,535,-
139 Oct. 31, 1936.
Capital stock consists of 17,864 shares of
$100 par value 8 per cent first cumulative pre-
ferred, 20,000 shares of par $100 7 per cent
second cumulative preferred and 250,000 shares
of par $1 common stock.
The consolidated income account of Universal
for 52 weeks ended October 31st, 1937, as com-
pared to the 52 previous weeks, follows :
52 Weeks 52 Weeks
Ended Ended
Oct. 31, '37 Oct. 31/36
Income from operations $18,150,876 $17,408,254
Cost of sales and service 12,260,524 13,093,300
Expenses 6,920,841 5,946,248
Loss before charges $1,030,489 $1,631,294
Other income t268,928 54,299
Profit on foreign exchange 3,833
Loss $757,728 $1, 576,995
Interest 274,119 179,448
Minority interest 207 171
Federal and foreign income taxes 35,286 53,557
Loss foreign exchange (net) 38,906
Other deductions 17,658 139,447
Operating loss $1,084,998
Write-down investments in cer-
tain foreign subsidiaries
$1,988,524
180,429
Loss
Profit on sale in capital stock of
British subsidiary
$1,084,998 $2,168,953
333,534
Net loss $1,084,998 $1,835,419
tlncludes $309 profit on sale of capital assets.
In issuing the statement, J. Cheever Cowdin,
chairman of Universal's board of directors,
said : "The company operated at a profit of
$51,970.27 in the last quarter of the fiscal year.
Certain important pictures made and released
during the year continued to show a substantial
loss and, until their amortization is completed,
they will have an adverse effect on the com-
pany's operating results."
Mr. Cowdin said Universal's agreement with
Empire Films, Ltd., of Toronto for distribution
of the company's product in Canada was on a
basis which "the company believes will be more
profitable."
Studio Transfer Arranged
Final papers in the transfer of the Warner
Vitagraph studio in Hollywood to Standard
Pictures Corporation have been drafted and
require only the formality of final signa-
tures.
28
MOTION PICTURE HERALD
March 5 , 1938
CHICAGO THEATRES'
RECEIPTS HOLD UP
Never Before So Many Good
Pictures Available at One
Time, According to Exhibitors
by WILLIAM F. COUCH
in Chicago
Theatre business in Chicago and environs
is maintaining the upward trend evinced
since the first of the year, reports show,
and exhibitors attribute it largely to the fact
that never before at one time have there
been so many good pictures available from
so many companies.
Indicative of the grosses in Chicago's
Loop, where only single features are shown,
is the number of pictures that have played
not less than two week runs.
At the 4,000-seat Chicago theatre 'Buc-
caneer" ran for three weeks, the first time
in the 16 years of the theatre that a picture
had played for more than two weeks. From
the Chicago the picture went into the
Oriental, second largest Loop house. It was
estimated that the Loop engagement totaled
near the $100,000 mark for the four weeks,
a record.
"Hurricane" finished its sixth Loop week
at the Garrick, having opened at the United
Artists for the first three weeks.
"Wells Fargo" played two weeks at the
Chicago and one week at the Apollo. "Stage
Door," "Mannequin," "Bad Man of Brim-
stone" and "Happy Landing" each played
two or more weeks in the Loop. At the
World theatre "Club de Ferarae" had four
banner weeks.
Roadshow Record
"In Old Chicago," at the Apollo theatre
on a two-a-day basis, is doing record busi-
ness for a roadshow attraction. All even-
ings of the first four weeks were practically
sellouts and business on the matinees ex-
ceeded that of other roadshows.
Mae West was at the Palace theatre last
Friday for a personal appearance. This
week "Snow White and the Seven Dwarfs"
is opening a run that is expected to last six
to eight weeks.
At the Oriental theatre "Goldwyn Follies"
started out with smash business.
With "A" productions getting so much
time in the main Loop theatres, much of the
"B" product has started at the State-Lake
or in the deluxe neighborhood theatres.
What effect, if any, the opening of the
new Esquire theatre on Chicago's near-
north side will have on Loop theatres has
not been determined. This deluxe theatre,
which opened a week ago, is playing single
features in "B" week.
Selling 1938-39 Product
Further evidence of the way business is
improving in, this territory is the large
amount of selling of next year's product in
the outlying towns. Exchanges which have
good product now available are selling their
1938-39 product to many of the smaller
theatres.
There is also considerable activity among
"JEZEBEL" AD USED
BY PAPER COMPANY
As a pictorial example of their prod-
uct, the West Virginia Pulp and
Paper Company is using the 24 sheet
on Warner Brothers picture "Jezebel"
as the illustration for its national
advertising campaign beginning with
a full page ad in Advertising Age.
In addition, the company is sending
out 100,000 mailing pieces carrying
the 24 sheet illustration to every type
of business throughout the country.
Warners are according the feature
the largest 24 sheet campaign in its
history with national posting in 4,000
cities through a special exhibitor co-
operative plan. The posting will be
done simultaneously with the release of
the picture in key situations through-
out the United States and Canada.
"Jezebel" is the subject of a poem
by Phyllis McGinley which will appear
with a page-length portrait of Bette
Davis in the April issue of Red Book
in the pictorial section, "In Tune with
Our Times."
the large companies to interest the individual
exhibitors more actively in exploiting their
pictures. A number of the smaller circuits
are finding that advertising campaigns is
bringing in extra business.
The tremendous ballyhoo given "In Old
Chicago" by the imported publicity men
from Hollywood and New York started the
ball rolling.
Eight Films Listed
For Paramount Drive
National dates for eight pictures, compris-
ing the first group, to be released during
the first eight weeks of the thirteen-week
"Paramount on Parade Around the World"
international sales drive, have been listed by
Neil F. Agnew, vice-president in charge of
distribution.
The scheduled films, together with their
release dates, are: "Romance in the Dark,"
Friday; "Dangerous to Know," March 11;
"Bulldog Drummond's Peril," March 18;
"College Swing," March 25 ; "Tip-off Girls,"
April 1; "Her Jungle Lover," April IS:
"Heart of Arizona," April 22, and "Doctor
Rhythm," April 29.
Cohn Becomes Columnist
Alfred A. Cohn, in addition to starting a
writing assignment at Twentieth Century-
Fox this week, also began to conduct a daily
column in the Los Angeles Examiner. .
Emanuel Cohen, who recently split with
Paramount, sailed Wednesday on the Conte
di Savoia for a two or three months vaca-
tion in the Mediterranean, Paris and London.
FIRST RUNS ASKED
IN COUNCIL BLUFFS
A movement to obtain first run pic-
tures for Council Bluffs, la., at the
same time they are shown in Omaha,
which is just across the Missouri River,
has been launched by the Chamber of
Commerce in Council Bluffs.
An arrangement of several years'
standing allows Omaha theatres to
show the films 28 days before they
may be shown in Council Bluffs.
RKO's Creditors
Study Amendments
On Reorganization
Further postponement of the scheduled
RKO reorganization hearing was granted
in New York Monday when William Bondy,
Federal Court judge, was informed that the
principal creditors of the organization ex-
pect to agree, within the next few days, on
amendments designed to speed up the re-
habilitation proceedings.
The court set the case down for a hearing
March 11th, after Hamilton C. Rickaby, at-
torney for Atlas Corporation, proponent of
the reorganization plan, explained that once
the amendments are agreed upon, an addi-
tional week will be needed to put them in
form for submission to the court.
Nathan Berenson, a Boston creditor, en-
tered the sole objection to the adjournment
and as a result was censured by Mr. Bondy,
who declared: "It is inconceivable for any-
one who has the interest of this reorganiza-
tion at heart to oppose an adjournment of
this kind."
The judge also pointed out that the fav-
orable report on the plan, submitted last fall
by George W. Alger, special master, was
based upon RKO's earnings for 1935, 1936
and the first half of 1937 and included the
supposition that the company's earnings
would continue at the same rate of improve-
ment as had been recorded during 1935 and
1936. He continued by declaring there was
a "material change" since the court received
the report.
Basic amendments being sought by the
creditor groups include a reduction of the
fixed charges to be met by the new company
under the capitalization and interest and
dividend charges set up in the original plan
and revision of the underwriting terms for
a new $1,600,000 stock issue to increase the
attractiveness of the investment in view of
prevailing market conditions.
Meanwhile, Pandro S. Berman, nominal
production head of RKO studios, arrived in
New York from the coast Sunday to confer
with Leo Spitz, president. The chief topic
of the discussions, it was understood, will be
the formal designation of Mr. Berman as
chief of production.
His visit was expected to be brief and on
his return to Hollywood he probably will be
accompanied by Mr. Spitz, J. R. McDonough,
newly elected vice-president, and Jules Levy,
sales manager.
March 5, 1938
MOTION PICTURE HERALD
29
THE HOLLYWOOD
SCENE
Distaff
"Snow White and the Seven Dwarfs" will
influence feminine spring and summer fashions
for the entire world. And exhibitors, who own
wives, sisters, mothers, aunts, nieces or any-
thing else feminine, had better turn the follow-
ing over to them at once so that they may know
what the style of the time will be.
We went down to the Disney studio the other
day in search of more prosaic information and
found the place looking like a combination of
a style show and a warehouse.
A tall red headed girl told us that what we
were looking at were the fashions, and she
said something like this : "It won't be only
the United States where these styles will be
the vogue, but this picture is being released in
fourteen languages and will be shown in every
city and hamlet in the world and it will make
the fashions there."
We already had seen, in department stores,
fabrics bearing imprints about the seven little
men, the cottage, the queen and other charac-
ters, and we were told about subtle shades,
basque dresses, puffed sleeves, shoes and slippers.
Most of all the tall red headed girl talked about
hats and colors.
"Do you know," she said, " " — naming a
reigning screen belle — "wears one of the first
outfits reflecting the 'Snow White' influence?
It's a hip length jacket of burgundy, buttoned
down the front with powder blue buttons, with
a burgundy leather belt and a silver buckle.
The skirt is powder blue wool, or slacks_ of
the same material may be worn. Her conical
cap is burgundy wool."
14 Films Start
Hollywood's production car, which for the
last several weeks had been clattering along on
a set of flat tires, took on the looks of a super
deluxe ultra streamlined model during Wash-
ington's birthday week as fourteen pictures were
started and twelve finished. Good news to ex-
hibitors worrying about a possible film short-
age, it was likewise a welcome word to the
army of job-seeking workers. Intense as was
the new activity, however, it is but a forerun-
ner of what may be expected during March
and April, as practically every studio, major
and independent, has set plans that should make
the spring months rank among the busiest in
the community's history. Eighty productions
are scheduled to start in that period.
Both the new and completed work was wide-
spread. RKO-Radio started three pictures,
"The Saint in New York" will feature Louis
Hayward and Joan Fontaine. Joe Penner,
Lucille Ball and Vicki Lester head the cast as-
signed to "Go Chase Yourself." In the third
film, "Law of the Underworld," leading players
are Chester Morris, Anne Shirley, Richard
Bond, Walter Abel, Eduardo Ciannelli, Lee Pat-
rick, Paul Guilfoyle and Eddie Acuff.
Warners Start Three
Three pictures also were started at Warners.
"The Amazing Dr. Clitterhouse" will have Ed-
ward G. Robinson and Claire Trevor as its
QUADRUPLE PASTEL
TONES ON MGM PRINTS
"Quadruple pastel shade" tone, latest
effect in film printing, will appear
for the first time when MGM's "The
Girl of the Golden West" flashes on
the screen.
The new effect, a further step in
tinting processes seen in such pictures
as "The Good Earth" and "The Fire-
fly," is created by the blending of four
tones, each of which has a special re-
lation to certain phases of the image.
The pastel shading tone was devel-
oped by John Nicholaus, MGM lab-
oratory chief who recently had special
toning machines installed to make pos-
sible the quadruple tone idea upon
which he has been working since he
perfected the sepia platinum tone
which was used in "The Good Earth."
stars. "Woman Habit" will feature Kay Fran-
cis, George Brent, Ian Hunter and Gloria Dick-
son. Anna May Wong, Margaret Lindsay and
Lola Lane are only a few of the players sched-
uled to appear in "When Were You Born."
Paramount started two productions. "Crime
Gives Orders" will present Lloyd Nolan, Mary
Carlisle, Lynn Overman, J. Carroll Naish, Regis
Toomey. Leading players in "The Texans" are
Randolph Scott, Joan Bennett, May Robson,
Robert Barrat.
"The Last Stand," in which Bob Baker, Con-
stance Moore and Fuzzy Knight will be fea-
tured, was started at Universal.
At MGM work was started on "Love Bites
Man." Dennis O'Keefe, Florence Rice and Ray
Bolger are the principals.
Columbia Making "Holiday"
With George Cukor directing, Columbia
started "Holiday," with Katharine Hepburn,
Cary Grant and Doris Nolan listed for the im-
portant parts. It may be remembered that when
E. B. Derr first produced it for Pathe in 1930,
with Mary Astor, Robert Ames, Edward
Everett Horton, Hedda Hopper and Ann Hard-
ing as its stars, the picture was regarded as a
model production.
Monogram's contribution to the new work
is "Land of Fighting Men," in which Louise
Stanley, Herman Brix and Rex Lease will be
seen.
"Outlaws of Sonora," Republic, is a "Three
Mesquiteers" picture and will present Bob Liv-
ingston, Ray Corrigan, Max Terhune, Jack
Mulhall and Jean Joyce.
About half the completed quota appear to
have the potentialities in cast, story and pro-
duction values to make the big picture grade,
and two or more of becoming extended runs.
Warner Bros, cleared its active list of three
pictures. The cast of "Little Lady Luck" has
Ann Sheridan, John Lrtel, Frank McHugh,
Janet Chapman (the star), Robert Homans,
Jean Benedict and James Nolan. The many
names in "Cowboy from Brooklyn" include
Dick Powell, Priscilla Lane, Pat O'Brien, Dick
Foran, Johnny Davis, Ann Sheridan, Ronald
Regan, Spring Byington, Robert Cavanaugh,
Harry Barris, Dennie Moore and May Boley.
"Golddiggers in Paris" will feature Rudy Val-
lee, Rosemary Lane, Hugh Herbert, Allen Jen-
kins, Melville Cooper, Frank McHugh, Fritz
Feld and Curt Bois.
Two films were completed at Republic. In
"The Gentleman from London" are featured C.
Henry Gordon, Tala Birell, Alan Marshall,
Mady Correll, Herbert Mundin and Gerald
Oliver Smith. The cast for "Capital Punish-
ment" includes Bob Livingston, Rosalind Keith,
Warren Hymer and Jack LaRne.
Universal Completes Two
Universal also finished two pictures. "State
Police" will present John King, Constance
Moore, David Oliver, Larry Blake and J. Far-
rell MacDonald. In "Goodbye Broadway" will
be seen Alice Brady, Charles Winninger,
Tommy Riggs, Tom Brown, Dorothea Kent,
Frank Jenks, Jed Prouty and Donald Meek.
"There's Always a Woman" was finished at
Columbia. Joan Blondell, Melvyn Douglas,
Mary Astor and Francis Drake are featured,
supported by Wynn Cahoon, Jerome Cowan,
Robert Paige, Thurston Hall, Arthur Loft and
John Gallaudet.
^ At MGM, "100 Years," formerly titled
"Wooden Wedding," was completed. Cast names
are Robert Montgomery, Virginia Bruce, War-
ren William, E. E. Clive, Priscilla Lawson, Jean
Fenwick, Eleanor Lynn, Bodil Rosing and Tor-
ben Meyer.
Monogram finished "Rose of the Rio Grande."
Familiar personalities to be seen are Movita,
John Carroll, Antonio Moreno, George Cleve-
land, Lina Basquette, Duncan Renaldo and Don
Alvarado.
RKO-Keith finished "This Marriage Busi-
ness," which earlier bore the title "It Couldn't
Happen Again." It will present Victor Moore,
Allan Lane, Vicki Lester, Jack Carson, Jack
Arnold, Frank M. Thomas, Cecil Kellaway,
Bryant Washburn, Paul Guilfoyle, Kay Sutton
and Leona Roberts.
National Theatre Supply
Holds Regional Meetings
The first two of a series of regional meet-
ings to familiarize managers with the Na-
tional Theatre Supply Company's Interna-
tional E-7 and International Simplex sound
equipment were held in Los Angeles this
week and in Chicago last week.
Walter E. Green, president of National
Theatre Supply, opened the Coast session
by expressing confidence in the future of
theatre business despite box-office recessions.
Mr. Green will leave Los Angeles Sun-
day for Dallas where another meeting will be
held.
Caravel Previewing Color Film
Caravel Distributing Corporation will hold
a press preview and cocktail party for "Boy
Meets Dog," a color film, Friday afternoon
at its offices, 730 Fifth Avenue, New York.
30
MOTION PICTURE HERALD
March 5 , 1938
IN THE BRITISH
STUDIOS
by AUBREY FLANAGAN
in London
Two for Hay
Will Hay, English schoolmaster comedian
from vaudeville, radio and screen, and hero of
the industries record-breaking 1937-8 comedy,
"Oh, Mr. Porter," has been signed for two
more pictures to be made under the Gaumont-
British Gainsborough auspices this year.
The two titles tentatively chosen are "Chi-
cago Ben," which is being written by Ralph
Smart and Howard Irving Young, Jr., with
screen play and dialogue by Marriott Edgar
and Val Guest, and "Bones," which is to be
adapted for the screen from the Edgar Wallace
story "Bones of the River," by Marriott Edgar
and Val Guest. _
For "Chicago Ben" Gainsborough plans to
bring over from Hollywood several well known
actors to portray gangster roles.
In "Bones" Will Hay will be seen as a cap-
tain of a decrepit African river launch, and
will be supported once more by Moore Mar-
riott and Graham Moffatt.
Next on the floor of the Gainsborough stu-
dios, Islington, and to succeed the Will Hay
comedy, "Convict 99," will be a musical titled
"A Girl Must Live," which is at present in the
course of preparation for the screen by Austin
Melford.
Joint stars of this new production will be
Margaret Lockwood, personal hit of "Bank
Holiday," Renee Houston, comedy favorite of
British radio and vaudeville fans, and Lilli
Palmer. "A Girl Must Live" is described as
"a fast moving satirical tale of the private lives
of the ladies of the chorus.
Cooperatives
Produced on a co-operative basis and with its
team to star co-operatively in any profits, "A
Spot of Bother," first production of Pinebrook
Limited, goes on the floor at the Pinewood
studios, Iver, this month.
Formation of this company has already been
announced in Motion Picture Herald, but it
is now possible to record details of the co-
operative basis of the venture. Shareholders in
Pinebrook Limited are:
General Films Distributors, a distributor con-
cern, which puts up a cash advance ;
Pinewood Studios, represented by Captain
Richard Norton, whose contribution is studio
credit ;
Messrs. O'Bryen, Linnit & Dunfee, owners
of the play, who contribute the film rights ; and
Alfred Drayton and Robertson Hare, princi-
pal comedians and stars of the film who will
take half salaries while the film is in produc-
tion.
All these will share in the proceeds accruing
from box-office takings, from which Pinebrook
will receive a substantial percentage. Anthony
Havelock-Allan, who is resident producer at the
Pinewood Studios, will be in charge, and San-
dra Storm will supply feminine relief.
On the success of this venture other co-
operative productions at Pinewood stand.
Last for Ft
ox
"Second Thoughts," the last Fox British
film which will be made until the Quota Act
is law, went in production at the Wembley Park
Will Hay, favorite English come-
dian, as Convict 99 in Gainsborough's
picture of that name now in produc-
tion at Islington.
Studios. Albert Parker is directing and Frank
Fox and Evelyn Ankers have the leading roles.
Frank Allenby, J. Bromley Davenport and
Marjorie Fielding are also playing important
parts in the picture.
David Evans, who during the past year has
been responsible for 11 adaptations and screen
plays and two originals for Fox-British, has
written both the original and the screen play
for "Second Thoughts."
On the conclusion of the film the Fox British
studios will call a halt to active production,
dismissing some 200 odd employees, and retain-
ing a skeleton staff of 15.
No plans are advanced for future activity,
and none will be prepared until the full con-
tents of the completed and ratified Film Bill is
made known.
Fox British will have made 16 films in the
last 12 months.
V
Irish Story Planned
Scheduled to take the floor at Walton on
Thames this month is "Mountains O'Mourne"
from an original story by D. L. Fielding, to be
directed by Harry Hughes.
As might be imagined from the title, the film
has an Irish setting, and includes in its cast
two noted Irish players, Niall Maginnis and
Maire O'Neill. Among the supporting cast are
Hamilton Keene and Johnnie Schofield. The
script is in the hands of Gerald Brosnan.
V
"Mayflower" for Mayflower
"Mayflower" Productions headed by Eric
Pommer and Charles Laughton are coincident-
ally planning to make a film about "The May-
flower."
One of the most famous stories in the history
of Anglo-American records and dealing with
the trials of the Pilgrim Fathers, it is to be
taken from the life of William Brewster by
Irving Leroy and Michael Sadlier. American
and English authors respectively.
V
Matthews Musical Set
Preparations are now well advanced for the
next Jessie Matthews musical to be made at
Pinewood under the direction of husband Son-
nie Hale, responsible for "Gangway" and "Sail-
ing Along."
The film, a Gaumont British production, is to
be titled "Asking for Trouble" and goes into
active production in March.
Fourth V ersion
Comedy classic of British vaudeville, the
music-hall sketch, "A Sister to Assist 'Er," is
to be made into a feature film by Associated In-
dependent Producers, at the head of which is
Widgey R. Newman, film trade zoologist, ex-
pert on racing form and creator of a record
number of documentaries. The show has al-
ready been filmed three times — twice as a
silent.
George Dewhurst, who directed all three of
the other versions, comes to the director's seat
again and will occupy it jointly with Newman.
The film goes into production at the M. P.
Studios, Elstree, almost immediately.
The role of "Mrs. May," immortalized on the
stage by the late Fred Emney, has been given
to Miss Muriel George. Polly Emory, who
played in the three former versions, is again
"Mrs. Getch," whilst Charles Paton, another
of the original company, has taken the role of
Mr. Harris.
Mr. George Dewhurst wrote the scenario.
V
Itemized
The West End stage actor, Michael Red-
grave, at present appearing as Tusenbach in
John Gielgud's revival of "Three Sisters" at
Queen's Theatre, London, has been signed on
long-term contract by Maurice Ostrer to ap-
pear under the Gaumont British-Gainsborough
aegis. His first film will be "The Wheel Spins."
Alfred Hitchcock will direct this international
spy drama at Islington Studios immediately
"Convict 99" has been completed there.
V
The Scottish character comedian, Will Fyffe,
Gainsborough contract star, has been assigned
to the part of the nervous little jeweller in the
screen version of Barre Lyndon's stage success,
"They Came by Night." So pleased were Gains-
borough with Fyffe's portrayal of Adam Mac-
Adam, the irascible old sheep farmer in "Owd
Bob," that they bought this vehicle specially
for him.
V
Jack Raymond, director of "The Rat," has
finished work on the Gordon Harker comedy-
thriller, "No Parking," at Beaconsfield. The
film has been made by Herbert Wilcox Pro-
ductions at Beaconsfield for British Lion re-
lease.
V
Adrian Brunei, British film director, has ap-
peared in the role of playwright. His play,
"Only Yesterday," is currently running in a
Palmers Green repertory theatre.
THE SILVER-THROATED BOY
YOU LOVE...*.
THE WHOLE WORLD'S GONE
HAWAIIAN ■ ■ and with it goes the song-
ster star who's become one of the big sure-fire
box-office breadwinners! . . Wonderful Bobby
Breen . . at home in breathless action and ting-
ling heart throbs — as a stowaway on a steamer,
and footloose among cutthroats in the Paradise
of the Pacific!
Hear him sing as he never
sang before, raising the
crowds to cheers and tears
with "Down Where The Trade
Winds Blow/' "Hawaii Calls,"
and other great numbers!
March 5, 1938
MOTION PICTURE HERALD
33
ASIDES end
INTERLUDES
By JAMES P. CUNNINGHAM
Sidney Meyer, of Wometco Theatres,
Florida, sent a wire of congratulations to
Samuel Goldwyn for the box office perform-
ance of Mr. Goldwyn's "Goldwyn Follies" at
Mr. Meyer's theatres. "There was standing
room only from opening 'till closing," tele-
graphed Mr. Meyer, "with thousands being
turned away."
He added: "The aggregation of talent
that has been gathered for this picture sup-
plies entertainment for everybody's tastes.
Whether highbrow or lowbrow. The fact
that 'Goldwyn Follies' beat the previous
record without the benefit of an extra-holi-
day business is the most amazing box office
performance in the history of our theatres.
"You've got a smash hit on your hands."
A tough problem for Mr. Goldwyn.
V
"We have done something if we find people
are turning off their lights and are sitting in
the firelight so they can better imagine the
scenes that come to them," commented Cecil B.
DeMille, of Lux Radio Program, in Kansas
City, the other day, speaking in the person of
radio impresario , not of films.
V
There are assistant directors, dialogue direc-
tors, technical directors and just plain directors.
But MGM this week came out with a new one.
Dave Weber has been appointed "dialect
director."
V
Because of the possible participation of mo-
tion pictures in the California Golden Gate
International Exposition of 1939, on "Treasure
Island" off San Francisco, in the Pacific, it
seems pertinent to report that the Exposition
Commissioners, susceptible even though they
usually are to the high-presswrings of some of
their fanciful-minded colleagues, have put their
foot down on the use of camels and elephants
as the sole means of locomotion for hauling
visitors around the Fair. The authorities felt
that camels and elephants, while delightfully
romantic and "Pacific" in symbolism, might
bring the $50,000,000 Pageant of the Pacific
into bad odor.
V
Dick Powell's yacht has been fitted with
a mechanically controlled swing berth to pre-
vent Joan Blondell from being sea-sick.
V
Paramount hears that its "Wells Fargo" is
cleaning up in England. The Britishers believe
it's about H. G.
V
Radio Station WNYC, in New York City,
giving all-request organ solos every morning,
by Alexander D. Richards, obliged a woman
listener, the other day, with a rendition of "The
Right- Kind of Man."
The Municipal Station followed immediately
with its regular broadcast of missing persons.
V
"Velez Explains Her Love Life" read an
Associated Press headline over a Hollywood
dispatch, which told how "A Broadway-bound
train widened the distance today between Lupe
Velez and Johnny Weissmuller, but as Lupe ex-
plained it :
"Maybe John-n-ee and I — we stay married so
long because we are separated so much."
If and when Eddie Bergen's Charlie Mc-
Carthy ceases to pay the board bills, Eddie will
turn to cinematography, an old hobby which,
unknown to most, was mastered by him way
back when. He's even a member of the Ameri-
can Cinematographers in Hollywood.
Eddie Bergen entered show business literally
through the front of the house — getting himself
a job as usher in a Chicago theatre. There
again the camera — with a good bit of the Bergen
Scandinavian luck — paid a profit.
Learning of Eddie's interest in photography,
the manager asked him to make a picture of the
theatre. Bergen gladly complied, but when the
time came to exhibit a print, Usher Bergen
probably wished he could usher himself to the
least conspicuous seat in the back of the top
balcony.
The picture itself had turned out all right,
but the negative had been carefully left to dry
in the sun — and it was a very hot day. As
might be expected, the emulsion had softened
and run, until the imaged theatre bulged and
sagged in all the wrong places!
None the less, with true Viking fortitude,
Bergen showed his distorted picture. And at
that juncture, whoever was the Vikings' god of
luck proved to be smartly on the job. "The
manager looked at the picture," said Bergen,
"and to my dismay suddenly broke into roars of
laughter. When he stopped, he amazed me by
ordering a lot of prints.
"He was a good showman all right, for he
sent those prints out to all his friends with the
notation that his house was doing such business
with the comedy then playing that it was liter-
ally rocking and bulging with laughter."
V
Associated Press headline says :
SCIENCE LENGTHENS
LIFE OF FILM STARS
Good performances help a lot, too.
V
Theatre manager Ed Siegal is having his
hands full of juvenile delinquency these days,
what with one thing and another. Taken by
the Randforce Circuit, which employs him,
from the peace and quiet management of the
Maspeth theatre, at Maspeth, Queens, Ed was
transplanted to the roughhouse neighborhood
of the Alba in nearby Brooklyn. There, the
young mischievers tear his chairs, break his
windows, and otherwise make life miserable. The
other afternoon, however, they really made Ed
sore. Realizing that it was the young "gorillas"
who were pounding on his office door with bats
and bricks, Ed prepared himself for combat,
opened the door to stomp out — and did, right
into a bonfire the rascals had built on his office
doorstep.
V
What with motion picture biographies con-
templated on the lives of Gershwin, Pulitzer,
Nobel, Beethoven, Louis the Sixteenth, Victor
Herbert, Jesse James, Stanley, Livingstone,
Lawrence of Arabia, Nijinsky, and whatnot, the
London Era concludes that busy days are ahead
for the firm of Arliss and Muni, Inc.
V
One of these days some one is going to de-
termine : "What, exactly, is a studio super-
visor."
Note to Hal Roach:
Vittorio Mussolini, in Italy, is going ahead
with his own plans for action picture produc-
tion. Vittorio, with Corrado Alessandrini,
has already made "Luciana Serra," a film
extolling the life of a young Italian plane
pilot in the World War and the Ethiopian
"invasion" — except that Senor Alessandrini
did most of the work, and probably will get
none of the credit.
Anyway, Alessandrini is a very discon-
tented young man today. He and the son of
II Duce took a look at the final rushes, and
Vittorio decided to make some changes, to
which Alessandrini did not agree. So, Young
Mussolini ordered Alessandrini to Ethiopia
to shoot some more exteriors. He left Rome
only with great reluctance. With him out of
the way, Mister Mussolini proceeded to
"doctor" the film a la Mussolini. Taking, for
example, the climactic scene, where "Serra"
the pilot is dying, Vittorio inserted extracts
of his father's war speeches, and "Serra" is
now seen dying very, very happily, because
he hears his Duce praise the mission of
Italian soldiers in Africa.
V
. The normal competitive feeling existing be-
tween sales executives of two competing mo-
tion picture companies zvas non-existent the
other morning when Rudolph Berger, Metro-
Goldwyn-Mayer manager at Washington, D.
C, telephoned to Harry Hunter, manager for
Paramount in Australia, in the first call ever
made from the Potomac district to Sydney. It
was a case of Mr. Berger talking into tomor-
row, and of Mr. Hunter, at Sydney, talking to
yesterday— the Potomac time of the call clock-
ing 11:45 on Wednesday morning, when it was
2:45 the next morning in Sydney.
Mr. Berger spent $45, at the rate of $15 the
minute, to have his voice run from Roanoke,
Virginia, up to Holden, Maine, across the ocean
by short wave to London, England, thence by
short wave directly to Sydney, for a total of
14,000 miles, and, from the exchange at Sydney,
another few miles to Mr. Hunter's private tele-
phone— his number is F3562.
Probing a bit into the mechanics, Metro
Manager Berger learned that the conversation,
in its short wave transmission, is transformed
into "inverted speech" to make it impossible
for any person tuning in on the circuit to un-
derstand the conversation. The inverted speech
is a transposition of the high tones into low
tones and low into high, and these tones are re-
transposed into proper tone on each end of the
short wave system.
V
Izzy Weiner, Columbia Pictures' sales
manager in Nebraska, is chuckling because
he got to Charlie Prokop, manager-owner
of the lone theatre in Wahoo, Nebraska,
Darryl Zanuck's own home town, and sold
Mr. Prokop Columbia's product solid for
two years, a year longer than Darryl Za-
nuck's Twentieth Century-Fox product is
slated for the spot.
V
RKO Radio's production department an-
nounces a new "fiction mystery" motion picture
entitled "Saint in New York." Some of their
aggressively-imaginative press agents will prob-
ably try to make a tieup with St. Patrick's
Cathedral, or the Cathedral of St. John tin-
Divine.
34
MOTION PICTURE HERALD
March 5 , 1938
LORDS RECEIVE NEW FILMS BILL
UNCHANGED BY COMMONS DEBATE
Lower House Approves Act
With Little Change From
White Paper Draft; Final Ap-
proval Expected Next Week
by AUBREY FLANAGAN
in London
Grave consideration of the proposed new
Films Bill in the House of Lords this week
followed the heated debates over the measure
in the House of Commons which reached a
crescendo immediately before final passage
of the measure by that body when the Gov-
ernment proposed and, at the last minute,
withdrew a proposal which would have given
renters a three to one quota advantage.
The measure received its first reading
before the Lords last Friday and the de-
bate and second reading were expected
to take place late this week with the com-
mittee report stage to follow within a few
days thereafter.
In general the bill went through the
lower house as originally planned by the
Government, most of the subsequent
amendments having been rejected, and the
belief that the measure which will supplant
the current Films Act, expiring this year,
would take the form first outlined by Oliver
Stanley in the White Paper was confirmed.
Members of the House of Lords with labor
leanings are expected to introduce a motion
seeking to substitute a Films Commission for
the Films Council now provided for in the bill.
It is anticipated also that the same members of
the upper house will seek amendments pro-
viding for additional safeguards for labor with
respect to fair wages.
Appeals were made this week to the Govern-
ment by the Premier of New South Wales to
reconsider the clause, inserted in the measure
at the last minute by Mr. Stanley, that films
designed for quota eligibility must be produced
in the United Kingdom. The clause has the
effect of banning for quota purposes all film pro-
duced in the British Dominions of Canada,
India or Australia.
Quota Starts at 15 Per Cent
The quota provisions, which proved the most
controversial in the House of Commons, provide
that the exhibitors' quota shall be 15 per cent
for the first year, increasing gradually during
the ten year period of the new law to 25 per
cent. The distributors' quota will run from 15
per cent in the first year to a final high of 30
per cent. The present distributors' quota legis-
lation will expire at the end of this month.
Alarm was spread through exhibitor ranks
when, following publication of a press release
by John Maxwell, head of Associated British
Pictures, it appeared possible an attempt would
be made in the House of Lords to reintroduce
the Stanley triple quota plan which provided
that films costing more than a specified amount
would be counted for three on the distributor
quota. Mr. Maxwell appealed to the exhibitor
interests to reconsider their opposition to the
plan, suggesting the value of concentration on
quality pictures and hinting that the Board of
Trade should provide greater elasticity to pre-
vent a product shortage which was the basis of
their objection.
QUOTA AS ANTIDOTE
FOR WORLD CRISIS
The proposed new British Films
Bill, currently in the process of debate
and approval in Parliament furnished
a handy antidote to the storms of hot
debate aroused by the European crisis
and its repercussions in the British
Government, according to the New
York Times.
A wireless dispatch to the news-
paper from London this week said in
part :
"After the tension and excitement,
the House of Commons, after Mr.
Chamberlain had either evaded or de-
nied questions on foreign affairs,
turned almost gratefully to the strictly
internal, dull and complicated Films
Bill, which was excellently calculated
to act as an antidote to the violent
emotions of the debate of the last two
days."
Weeks of angry protest by various elements
in the industry against certain phases of the new
bill reached a climax last week when the Gov-
ernment voluntarily abandoned the three to one
renters' quota proposal. After a general attack
in the House of Commons in which every
speaker opposed the plan. Sir Kingsley Wood
said that under the existing circumstances the
proposal would be withdrawn.
U. S. Blamed for Losses
The failure of Hollywood to produce a suffi-
cient number of outstanding pictures during the
year was blamed for the fact that English
patronage did not increase during the 1937-38
season in the annual report of the Cinemato-
graph Exhibitors' Association.
The organization expressed confidence that if
producers supplied good pictures greater patron-
age than ever would be attracted. Rentals now
stand at a peak level and are endangering the
whole structure of the industry, the report de-
clared. Inclusion in the Films Bill of provision
for a Film Council was the result of CEA
efforts in complaining to the Board of Trade
over the attempt of distributors to grade films,
it was contended, and elsewhere it was suggested
that in the future the Films Council might be
of value in settling such trade problems.
Gaumont Sued by ABP
Action was filed last week in the King's
Bench Division by Associated British Pictures
Corporation against Isidore, Mark and Maurice
Ostrer, claiming damages for alleged misrepre-
sentation in connection with the agreement made
in August, 1936, by which John Maxwell of
ABP was to purchase shares in Metropolis and
Bradford Trust, holding company of Gaumont
British.
It was alleged that the claims regarding the
status of the securities were incorrectly repre-
sented. The Ostrers have filed a denial.
Tax Adjustment Sought
With Britain's 1938 budget coming appreci-
ably nearer, and her chancellor of the ex-
chequer, Sir John Simon, faced with the annual
task of balancing national accounts, exhibitors
here have once again made one of their periodic
bids for a cut in the entertainments tax, a duty
imposed on them during the war, and excused
by national emergency, but still fastened round
the necks of the vast majority of entertainment
impresarios.
Their demand this time is not exacting. It
also has what the trade believes to be a strong
bargaining point, the increasing and bitter com-
petition of the football pool. This latter phe-
nomenon, inexorably becoming a national insti-
tution, has been diverting £40,000,000 a year
into other than entertainment channels and re-
ducing the purchasing power of the nation. It
is tax free, and devoid of any duty beyond the
very nominal poundage charged on postal or-
ders dispatched by the country's millions of
week-end gamblers.
With this argument to back them up, ex-
hibitors, through their official body, the Cine-
matograph Exhibitors Association, have ap-
pealed to Sir John Simon to take a meagre
halfpenny off the three halfpenny tax on the
cheaper seats, those between sixpence and a
shilling. Sixpenny seats go tax free, but the
three halfpence which is imposed on seats over
that, and under a shilling, has necessitated ex-
hibitors putting the eightpenny seats — recog-
nized bread and butter bringers of the British
cinema industry — up to ninepence, since English
cinemagoers will have no truck with an odd
halfpenny. The result, they claim, is that the
vast majority of patrons spend sixpence, with
an obvious attendant loss, not only to the ex-
hibitor, but also to the national exchequer.
Backing up their appeal they point out that
they are suffering intense competition from the
football pool which goes tax free, and which is
gaining an intensifying hold on the public every
year.
Receipts Cut by Gambling
As already recorded, the diversion of money
each year into this legalized gambling is colos-
sal. It is not to be wondered at, for stakes are
modest and dividends high. For a penny bet on
fifteen selected football matches, clients have
drawn tens of thousands of pounds, and the
weekly dividend on forecasts, at sixpence a
time, on four away winners three draws, or
ten freely selected games, runs weekly into high
figures, sometimes thousands of pounds.
It is claimed by exhibitors that apart from
this divergence of money which has its obvi-
ous effect on the box office, with an ill paid
proletariat, two nights of the week have been
affected in attendance, Thursday night, on
which the form is studied and the coupons filled
in, and Fridays when the money is spent and
postal orders dispatched. From all parts of the
country cries of exhibitor alarm are being
raised, and this appeal to the Chancellor is the
first official and corporative reflection of that
unrest.
Reference has already been made in these col-
umns to the existence of a football pool organ-
ization backed by certain prominent, and some
obscure film trade personalities, with offices in
Wardour Street, and which organization has
been the object of severe criticism from ex-
hibitors.
Latest development in the situation has been
the reported resignation from its board, and sub-
sequent denial of resignation, of one of its lead-
ing personalities, the treasurer of the Cinemato-
graph Exhibitors' Association himself. Whilst
not necessarily tied up with his Screen Pools
directorship, it is none the less a fact that a new
candidate is being put forward for the treasurer-
ship of the association this year.
Charles Metcalfe, present President of the
(Continued on page 36)
BIG ENOUGH FOR THE BIGGEST!
LOOKED AS SPECIAL
4DDED ATTRACTION
AT
RADIO CITY
MUSIC HALL !
WO REELS WITH FEATURE DRAW! U>The world s
fonder babies— grown three and a half years old— and
uter than ever! ... See them on SKIS! Hear them
>ING! . . . Give your crowds the chance for the biggest
.horus of "Ohs" and "Ahs" your theatre everjjebrd! . . .
\ MARQUEE MAGNET FOR ANY THEATRE IN THE
LAND, REGARDLESS OF POLICY!
AN RKO-PATHE PRESENTATION
PRODUCED BY FREDERIC ULLMAN, Jr.
DIRECTED BY FRANK DONOVAN
ORCHESTRAL ACCOMPANIMENT BY NATHANIEL SHILKRET
36
MOTION PICTURE HERALD
March 5 , 19 3 8
QUOTA PERCENTAGES START AT 15
(Continued from page 34)
CEA, believes that football pools have a bad
influence on the industry and objects to any
organization which by its title suggests asso-
ciation with the industry in any way.
More is likely to be heard of the relations of
the football pool to cinema takings, and already
moves are afoot in Parliament to get a tax im-
posed on them. Until such a tax is imposed,
exhibitors will, however, concentrate on an alle-
viation of their own tax burden.
V
Rental Talks Progressing
Joint talks between exhibitors and renters on
the vexed subject of rentals have now taken a
step forward and have reached the stage where
practicable schemes of action are being discussed.
Two proposals for the elimination of overlong
programs and the prevention of booking of two
"A" films in one show have been presented by
the exhibitors for the examination and it is
hoped approval of the Kinematograph Renters
Society.
Emphatic assertion by the renters that there
is no desire to cut rentals but only to stop
excessively long programs has been accepted by
the exhibitors, who in an expressed readiness
to tackle the problem have suggested two ways
of meeting the difficulty.
One of these aims at the elimination of the
"A" film as a second feature by compelling 75
per cent of advertising and billing to be devoted
to the "A" film in a program. The other sug-
gests the drawing up of a special "A" film con-
tract only one of which would be permissable
in one booking period. Heavy penalties are pro-
posed for offenders in either case. These are to
be examined by the KRS in full session.
Exhibitors have remained solid in one bloc,
circuits and independents alike being repre-
sented on the negotiating committee, and both
jointly insisting that if the renters' desire is
purely to limit programs and stop the booking
of two "A" films in one program they will do
their best to bring that about. The renters on
their side have accepted this expression of good-
will and as a body have agreed to give serious
consideration to any practicable efforts at
solution.
V
Export Footage Down
Export of exposed positive films from Britain
for January, 1938, were 1,874,152 feet valued at
£11,376 ($56,880), against 1,963,567 feet valued
at £10,175 ($50,875) for January, 1937, and
1,777,863 feet (£9,184 or $45,920) for 1936.
Films of all other descriptions exported in
January were valued at £26,800 ($134,000),
against £31,567 ($157,835) for January last year
and £21,048 ($105,240) for January before.
Value of sensitized photographic plates, films,
etcetera, exported, were: 1936, £34,017 ($170 -
085) ; 1937, £33,290 ($166,450) ; 1938, £32,388
($161,940).
On the import side 7,853,910 feet of blank
film came into this country valued at £19,218
$96,090).
This shows a considerable increase in footage
over the 5,855,221 feet of blank film imported
in January last year, and the 5,234,319 feet of
January the year before.
The value, however, decreased, the figures
being: 1936, £19,296 ($96,480); 1937, £24,617
($123,085); 1938, £19,218 ($96,090).
Exposed films imported showed a consider-
able drop.
Imports for January were 914,269 feet against
2,053,715 feet in January, 1937, and 2,240,319
feet in 1936.
CANADA SATISFIED
WITH QUOTA STATUS
According to officials of the Cana-
dian Department of Trade and Com-
merce the Dominion Government has
no intention of appealing to the United
Kingdom for the inclusion of Cana-
dian-made features for shorts in the
category of British films in the amend-
ments to the British Films Act now
before the House of Lords in London.
The stand is taken that the matter is
wholly for the consideration of the
Imperial Government and one in which
Canada has no say.
The official Canadian view is that
British preference for made in Canada
features is unnecessary under the re-
vised quota law because Canadian films
can still be shown on the screens of
theatres in Great Britain without the
blessing of quota privileges.
Values were lower, at £7,218 ($36,090),
£15,048 ($75,240), £16,130 ($80,650).
Value of imports of sensitized photographic
plates, films, etcetera, were : 1936, £23,390
($116,950) ; 1937, £13,246 ($66,230) ; 1938, £18,-
520 ($92,600).
Re-exports cinematograph films were 907,178
feet for January this year against 672,688 for
January, 1937, and 1,733,608 feet for 1936.
Paul Glase Anniversary
Observed at Reading
A testimonial dinner was tendered Paul
E. ("Peg") Glase in the Berkshire Hotel,
Reading, Pa., last Thursday, to celebrate
his 25th anniversary in the theatre business
in Reading. Mr. Glase, manager of Wilmer
& Vincent's Embassy theatre, and city man-
ager for the company in Reading, started in
the theatrical business in 1913 doing pub-
licity for C. G. Keeney at the old Hippo-
drome there.
Among the 250 in attendance were John
O. Glase, father, and Jack Glase, son, of
the theatreman, both of whom spoke briefly.
Another speaker was Joseph Egan, general
manager of Wilmer & Vincent, who com-
plimented Mr. Glase on his successful career.
A special leased-wire broadcast by Frank L.
Diefenderfer, a long-time friend and asso-
ciate in many enterprises, from a bed in the
Reading Hospital was a feature of the
dinner.
Mo+iograph Reduces Prices
A reduction of $775 in the list price of a
pair of Motiograph Model K projectors
became effective this week. The new price
with magazines and bases and without lamps
or sound attachments is $1,695 as against
the former price of $2,470.
Francis Simon has joined the United Art-
ists publicity staff as a feature writer.
Levy in Record
"Snow IV kite "Deal
Walt Disney's "Snow White and the
Seven Dwarfs" continues its unprecedented
record of smashed box office receipts, at-
tendance and long runs, with Boston, Provi-
dence, Baltimore, Reading, Richmond and
Washington holding the picture for a fourth
week. In New York the Palace and Albee
are holding it over for third weeks and it
will play concurrently with the RKO metro-
politan circuit. Holdovers into second and
third weeks are the rule in every key city in
which the picture is playing.
Discussing reports of RKO Radio deals
for "Snow White and the Seven Dwarfs"
with the Skouras National Theatre circuit
and with the Warner circuit, Jules Levy,
general sales manager of the company, said
that arrangements will return to the com-
pany the greatest revenue ever earned by a
picture. Conditions of the National circuit
deals included the playing of the picture on
a single bill policy with guarantees for the
longest playing time ever accorded a pic-
ture in each situation.
In many instances the runs will be for
periods two or three times the length of top
grossing pictures that have played in the
past. Increased admission prices and par-
ticularly the matter of increased prices on
children's tickets have been a factor in work-
ing out the circuit deals, according to Mr.
Levy.
"The Call" to Open March 28
Best Film Company announces that it will
present the American premiere of "The
Call," opening at the Astor theatre in New
York March 28th. "The Daughters of Mary,
Health of the Sick," created by His Emi-
nence Patrick Cardinal Hayes, will sponsor
the opening. The committee includes, among
others, Alfred J. Talley, chairman ; John P.
O'Brien, Alfred E. Smith, John J. Bennett,
Jr., Major Edward Bowes, Eddie Dowling,
Martin Quigley, Salvatore Cottillo and Mrs.
Philip A. Brennan. "The Call," now an
all-English talking film, is based on the life
of Charles de Foucauld, officer of the For-
eign Legion, adventurer, explorer and mis-
sionary.
Bryan Succeeds Cohn
The Senate in Washington on Monday
confirmed the nomination of William Jen-
nings Bryan, Jr., son of the late "Great
Commoner," to be Collector of Customs at
Los Angeles, a post recently made vacant
by the resignation of Al Cohn, on his return
to Hollywood production.
A welcome luncheon will be tendered Ted
O'Shea by exhibitors in the New York zone
at the Hotel Astor, March 23rd. Mr.
O'Shea was recently appointed eastern dis-
trict manager for Metro-Goldwyn-Mayer.
March 5 , 1938
MOTION PICTURE HERALD
37
SHOWMEN'S
REVIEWS
This department deals with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
Mad about Music
(Universal)
Whimsey
It is traditional that at least once a season
Universal produces an extraordinary motion
picture. For example, in recent memory it pro-
vided "All Quiet on the Western Front,"
"Frankenstein," "Magnificent Obsession," "My
Man Godfrey." Earlier in its long history it
had offered such films as "The Hunchback of
Notre Dame," "Phantom of the Opera." Of
late the pictures in which Deanna Durbin has
been starred, "Three Smart Girls" and "100
Men and a Girl," have been Universal's show-
case attractions. Now comes "Mad About
Music," with Deanna Durbin, expertly supported
by Herbert Marshall, Gail Patrick, Arthur
Treacher, William Frawley, Marcia Mae Jones,
Helen Parish, Jackie Moran, Christian Rub
and a competent group of minor players, a pro-
duction well qualified to take high place among
those fine pictures mentioned.
Only rarely do productions so adroitly com-
bine assured entertainment and exploitation
values as in "Mad about Music." Whether it is
shown in luxurious picture palaces or remote
country theatres, it should charm all who see
it, for it is rich in those essentials that stir the
softer emotions. While the title bears no rela-
tion to the theme, no exhibitor who seeks to
offer his patrons quality screen merchandise can
do less than mark "Mad about Music" on his
booking sheet in big bold letters.
Rich in comedy, threaded with pathos that
brings an occasional tear or two, supplemented
by a worthy music score and with Miss Durbin
singing Gounod's "Ave Maria" and three topi-
cal Jimmy McHugh-Harold Adamson composi-
tions, the simple story has universal appeal.
In a Swiss girls' school, fatherless "Gloria,"
long separated from her mother, who is a glamor-
ous Hollywood star, creates a fictitious father
for herself. Most of the girls thrill to the vivid
letters which "Gloria," with the help of kindly
"Pierre," writes to herself and in which her
"father" is described as a world exploring-
adventurer. One girl, jealous "Felice," doubts
"Gloria's" white lies. As the story revolves
around the "puppy love" of "Gloria" and
"Tommy," "Felice" insists that "Gloria" pro-
duce her "father."
Much to the amazement of his valet, "Tripps,"
and to his own astonishment, traveling bachelor
"Richard Todd" is selected by "Gloria" to be
her make-believe "father." Embarrassed many
times as he is forced to verify her tall tales,
"Todd" acts the part of "father" perfectly, con-
vincing the teachers, chum "Olga" and doubting
"Felice" that he is actually "Gloria's" parent.
Accidentally "Gloria" learns that her mother,
the great "Gwen Taylor," is in Paris, just as
"Todd" is leaving. Warm comedy in the train,
when the ticketless "Gloria" sings to attract
"Todd's" attention to her, sets the stage for
the climax. Rebuffed by manager "Dusty,"
"Gloria" does manage to get one glimpse of
"Gwen," before again seeking out "Todd" to
request he send her back to school. But "Todd"
senses the relationship, notes the resemblance
between "Gwen" and "Gloria," turns a gather-
ing of the Paris press into pandemonium when
he enters to present living proof of "Gwen's"
statement that "I'll give you a big story. I'm
the mother of a fourteen year old girl." Later
in Switzerland, as "Todd" and "Gwen" hold
hands, the singing "Gloria" realizes she will
soon have a real father.
Selling "Mad about Music" to the public
should be considered by any exhibitor both an
opportunity and pleasure. Everything necessary
for an outstanding attraction from a showman-
ship standpoint is included. There's a rising
young star name to shout about loudly; there's
a platoon of favorably known names with which
to supplement every advertising effort. There's
a story in which happiness banishes sorrow,
where sobs give way to laughter, where the
panic that threatens tragedy to a lonely little
girls is the source of enjoyment to all who
watch her live it. There's delightful music and
production detail of superior grade.
Publicity that accentuates the sincere human-
ness of "Mad about Music" and emphasizes
the intelligent contributions made to it by pro-
ducer Joe Pasternak, director Norman Taurog,
authors Marcella Burke and Frederick Kohner,
and adapters Bruce Manning and Felix Jack-
son, should bring the customers flocking to see
this Deanna Durbin picture.
Previewed the Warner theatre, Beverly Hills.
The press and studio audience was deeply im-
pressed. Post-showing comment was admirably
summed up in the concluding sentence in the
Los Angeles Examiner review: "Judging from
audience reaction, we advise everybody to chalk
up 'Mad about Music' as a 'must see' picture."
— Gus McCarthy.
Distributed by Universal. Produced by Joe Paster-
nak. Directed by Norman Taurog. Screen piay by
Bruce Manning and Felix Jackson. Story by Marcella
Burke and Frederick Kohner. Charles Previn, Musical
director. Music and lyrics by Jimmy McHugh and
Harold Adamson. Orchestrations by Frank Skinner.
Frank Shaw, assistant director. John Ewing, film
editor. Photographed by Joseph Valentine. P. C. A.
certificate number 3923. Running time 110 minutes
when seen in Beverly Hills. Release date: Feb. 27,
1938. General audience classification.
CAST
Gloria Deanna Durbin
Richard Herbert Marshall
Gwen Gail Patrick
Tripps Arthur Treacher
"Dusty" William Frawley
Olga Marcia Mae Jones
Felice Helen Parrish
Tommy Jackie Moran
Annette Fusenot Elizabeth Risdon
Louise Fusenot Nana Bryant
Pierre Christian Rub
Henry Charles Peck
Sid Grauman Sid Grauman
and Cappy Barra's Harmonica Ensemble
No Time to Marry
( Columbia)
Comedy
Based on a Saturday Evening Post story by
Paul Gallico, who deserted newspaper work for
fiction writing, "No Time to Marry" depicts the
adventures of a reporter and a sob sister who
are seeking to be married.
In the leading roles are Richard Arlen as the
reporter, "Perry Brown," and Mary Astor as
his bride-to-be and his colleague on the news-
paper, the Daily Blade. In the supporting cast,
and supplying most of the comedy, are Lionel
Stander as a newspaper photographer and Vir-
ginia Dale, as a missing heiress.
A bit slow in getting started, the story is
unfolded at a rapid pace once the situation is
explained in the Daily Blade office.
"Brown" and "Kay" have repeatedly been
forced to postpone their marriage because one
or the other has been out on a news story.
"Brown" in desperation passes up an oppor-
tunity to cover a missing heiress story. But
"Petonsall" (Thurston Hall), managing editor,
forces "Brown" to search for two goats which
are to be a Christmas present to the editor's
son. Through a telephone mixup, "Brown"
arranges to meet the missing heiress, who joins
the reporter and the photographer in their
search for the goats.
"Kay" later joins the party, recognizes the
heiress, and determines to break the story with-
out her groom-to-be knowing anything about it.
The search is carried on in a zoo, in pet shops
and finally a farm house, despite frequent and
unsolicited trips to the police station for inves-
tigation. Everything is finally solved however.
Reviewed at the Rialto Theatre, New York,
where a late afternoon audience of men chuckled
often and on a few occasions laughed heartily. —
Ray Barnett.
Distributed by Columbia. Directed by Harry Lach-
man. Screen play by Paul Jarrico from a story by
Paul Gallico. Nat Perrin, associate producer. Photo-
graphed by Allen G. Siegler; film editor, Otto Meyer;
art director, Stephen Gooson; associate, Lionel Banks;
interior decorations, Babs Johnstone; gowns by Kal-
lock, and musical director, Morris Stoloff. P. C. A.
Certificate No. 3861. Running timt 63 minutes. Release
date, January 10. 1938. General audience classification.
CAST
Perry Brown Richard Arlen
Kay McGowan Mary Astor
Al Vogel : Lionel Stander
Eleanor Winthrop Winthrop Dale
Mrs. Petonsall Marjorie Gateson
Mr. Petonsall Thurston Hall
Wyatt Blake Arthur Loft
Hess Jay Adler
Abernathy Matt McHugh
Sergeant Paul Hurst
Buonacasa George Humbert
Hawaii Calls
(RKO Radio)
Pathos and Melodrama
Conceivably this picture could have been
made with a juvenile star other than Bobby
Breen. If it had, showmen would have had for
exploitation the beauty of the South Seas, the
heart-touching pathos of two orphan boys mak-
ing their way across 2,000 miles of ocean in
search of a home and happiness, or the stirring
drama of the same two unwanted boys con-
founding an international spy ring. As it is,
they may concentrate first on the drawing pow-
er of a boy singer whose name has been broad-
cast by radio, by national advertising media and
by word of mouth through the cumulative ef-
fect of previous successes, turning after that
to bringing in the stragglers through exploita-
tion of other values.
And of other values there is no stinting. Pri-
marily, through the whole picture runs the
thread of the potent fascination for the islands,
summed up in the strains of "Aloha Oe," which,
through the wide dissemination of travel bureau
liaterature, the ubiquitous ukelele and the fre-
quently maligned hula dance, has been exerted
upon literally millions of Americans. Added
(.Continued on facie 40)
Ale GUe&Una
DURANTE
the one aH(df only k'$chnozzola"!
CONNOLLY
as grand in comedy as in drama!
JOAN PERRY
the new sweetheart of millions!
CHARLES STARRETT
six feet two of romancin he-man!
PROFESSOR OUIZ
the radio sensation of the hour!
GERTRUDE NIESEN
the hot-cha queen of torrid tempo!
RAYMOND WALRURN
professor of cuckoo rah-rahology!
THE THREE STOOGES
mad masters of daffy delirium!
DRODERICK CRAWFORD
star of B'wav's "Of Mice and Men"!
HAL LcROY
tip-tapping his gaga way to the top!
ERNEST TRUEX * VIRGINIA DALE * CH AZ. CHASE
JIMMY WALUNGTON • LOUIS PRIMA v
and
JOHNNY GREEN
AND HIS ORCHESTRA
a great jammin' dance aggregation!
40
MOTION PICTURE HERALD
March 5, 1938
(Continued from page 37)
to this are a well constructed story which wise-
ly does not revolve entirely around Bobby, the
peculiar and popular humor of Ned Sparks,
some appealing acting by a young Hawaiian
boy who is Bobby's orphan companion, singable
and lingering melodies, the music of Raymond
Paige's orchestra, and outstanding scenic pho-
tography.
The story is simple but well proportioned and
kept in its place. A young orphan and his
Hawaiian companion, determined to find a home
with the Hawaiian's relatives on the island of
Maui, stowaway on a passenger liner leaving
San Francisco for Honolulu. Discovered and
befriended by a member of the ship's orchestra,
they escape at Honolulu with his help and are
welcomed by the native family. They are in-
strumental in the capture of an international
spy ring whose members have stolen naval
plans from an officer who, as a consequence,
clears up their difficulties with the steamship
officials and the police. The boys' adventures
end with adoption of the American youth by the
officer.
Through this straightforward plot comedy,
song, suspense and scenic beauty are inter-
spersed in agreeable proportion. The musical
numbers assigned to Bobby are introduced
without strain and are not so numerous as to
appear the sole reason for the production.
Previewed in projection room. — James D.
I vers.
Produced by Principal Productions for distribution
by RKO Radio Pictures. Sol Lesser, producer. Di-
rected by Edward F. Cline. Screen play by Wanda
Tuchok. Photographed by Jack McKenzie. Art
director, Lewis Rachmil. Musical supervisor, Abe
Meyer. Dance director, Aggie Auld. Wardrobe by
Waldron Johnson. Film editor, Arthur Hilton, Assis-
tant director, John Sherwood. Sound technician, Hugh
McDowel, Jr. Adapted from the novel "Stowaways
in Paradise" by Don Blanding. Songs "Hawaii Calls"
and "Down Where the Trade Winds Blow," by Harry
Owens, "That's the Hawaiian in Me," by Johnny
Noble. Running time, when seen in New York, 72
minutes. P. C. A. Certificate No. 4007. Release date,
March 11th. General audience classification.
CAST
Billy Coulter Bobby Breen
Strings Ned Sparks
Captain O'Hare Irvin S. Cobb
Commander Milburn Warren Hull
Mrs. Milburn Gloria Holden
Doris Milburn Juanita Quigley
Hina ....Mamo Clark
Pua Pua Lani
Raymond Paige Raymond Paige
Harlow Herbert Rawlinson
Mrs. Harlow Dora Clement
Julius Philip Ahn
Raymond Paige and His Orchestra
Dangerous to Know
{Paramount)
Melodrama
"With "The Buccaneer" adding daily to his
fame for his performance as the cannoneer,
Akim Tamiroff 's name is an ascending box office
value. Here he is listed second to Anna May
Wong, also on the upswing just now, but his
part is the principal one and the story is built
around him. These two are, just now, perhaps
the best names available for use in exploiting
this melodrama, although Gail Patrick and
Harvey Stephens are the pair happily married
in the final closeup and other names include
Roscoe Karns, Lloyd Nolan, Hedda Hopper
and Anthony Quinn.
Mr. Tamiroff plays "Stephen Recka," polished
gangster in control of the city's politics and
finances. Social ambitions lead him into trouble
when he seeks to force socialite "Margaret Van
Kase" to marry him by framing her sweetheart,
"Philip Easton," as an embezzler. "Lan Ying,"
the gangster's household hostess (it is empha-
sized), commits suicide and a police inspector,
unable to convict "Recka" of eight known
murders, arrests him on what he knows to be
the false but provable charge of killing her.
The young folk fly away to matrimony.
The picture is from a play by the late Edgar
Wallace, whose pen was both prolific and
bloody. The treatment, in screen play by Wil-
liam R. Lipman and Horace McCoy and the
direction of Robert Florey, is unique. Edward
T. Lowe is associate producer. (An inter-
polated gramophone rendition of "Thanks for
the Memory" is a nice ad for "The Big Broad-
cast of 1938," another Paramount picture, but
stops this one in its tracks for longer than is
good for it.)
Previewed at the Stadium theatre, Los An-
geles, to an evidently satisfied audience. —
William R. Weaver.
Produced and distributed by Paramount. Associate
producer, Edward T. Lowe. Directed by Robert Florey.
Assistant director, Stanley Goldsmith. Screen play by
William R. Lipman and Horace McCoy, based on a
play by Edgar Wallace. Photographed by Theodore
Sparkuhl. Film editor, Arthur Schmidt. P. C. A.
Certificate No. 3989. Release date, March 11, 1938.
Running time, 68 minutes. Adult audience classifica-
tion.
CAST
Madam Lan Ying Anna May Wong
Stephen Recka Akim Tamiroff
Margaret Van Kase Gail Patrick
Inspector Brandon Lloyd Nolan
Phillip Easton Harvey Stephens
Nicholai Kusnoff Anthony Quinn
Duncan Roscoe Karns
Mayor Bradley Porter Hall
Butler Barlowe Borland
Mrs. Carson Hedda Hopper
Harvey Greggson Hugh Sothern
John Ranee Edward Pawley
Crouch Eddie Marr
Hanley Harry Worth
Councilman Murkil Robert Brister
Senator Carson Pierre Watkin
Sally, Irene and Mary
(20th Century-Fox)
Musical Comedy
It would be pretty hard to find a place where
the title of this production doesn't possess box
office strength. It would be harder to find one
where less than six of the names available for
marquee display are of known pulling power.
Adding title to cast to score, and mixing well
with appropriate adjectives, the showman dis-
posed to break out a full spread of sail would
seem practically doomed to make some money
with the picture. It's built that way.
No doubt a good many communities where
Fred Allen's radio program is strong will turn
out in force to see the comedian on the screen,
where they'll probably see much more of him
later on. There are Jimmy Durante communi-
ties, too, and there's been quite an increase
in thfe Joan Davis-conscious population the
last several months. The Gregory Ratoff public
has checked in importantly at various box
offices on occasion, and there is of course, a
substantial Louise Hovick bloc, now that Min-
sky's has been liquidated. The Raymond Scott
Quintette has its own allure for the college
crowd, of all ages.
These are the persons who support Alice
Faye and Tony Martin in the leading roles,
"leading" being used here in the sense that they
are the two who marry at fadeout time. Actu-
ally, although both have plenty of singing to
do, and the lady also does some varied step-
ping, their romance just goes on quietly be-
tween production numbers and comedy se-
quences, never impeding the practically continu-
ous activity of the assorted entertainers also
involved, however lightly, in the narrative.
Gene Markey, who learned his musical com-
edy inside and out before Broadway went
5 & 10, whipped up the new "Sally, Irene and
Mary" with an eye and ear to today's tastes.
The play of the title was by Edward Dowling
and Cyrus Wood. The story of the picture, by
Karl Tunberg and Don Ettlinger, was sug-
gested by this play. Then Harry Tugend and
Jack Yellen wrote the screen play from that.
That would have been about the point at which
Mr. Markey and director William A. Seiter
came in and decided to just go ahead and make
the picture. Whether or no, the work bears
the Markey imprint, the light tough and the
suave manner acclaimed by the cinema public
as displayed in "On the Avenue," a 'directly
comparable offering.
Music is from three sources. Raymond Scott,
of the Quintette contributed "Minuet in Jazz,"
the best single item in the picture. Gordon and
Revel turned in two song numbers, and five
more were had from Walter Bullock and Harold
Spina. The radio is now in the process of de-
termining the best of these, with "I Could Use
a Dream" leading at the moment.
Previewed at the Alexander theatre, Glen-
dale, Cal., where a picture-wise audience seemed
to like it quite well. — W. R. W.
Produced and distributed by 20th Century-Fox. _ As-
sociate producer, Gene Markey. Directed by William
A. Seiter. Stage play by Edward Dowling and Cyrus
Wood. Original story by Karl Tunberg and Don
Ettlinger. Scren play by Harry Tugend and Jack
Yellen. Music and lyrics by Walter Bullock and
Harold Spina, Mack Gordon and Harry Revel, and
Raymond Scott. Dances staged by Nick Castle and
Geneva Sawyer. Photography, Peverell Marley. Film
editor, Walter Thompson. P. C. A. certificate, 3937.
Release date, March 4, 1938. Running time, 85 minutes.
General audience classification.
CAST
Sally Day Alice Faye
Tommy Reynolds Tony Martin
Jefferson Twitchelt Jimmy Durante
Gabriel Green Fred Allen
Baron Zorka Gregory Ratoff
Irene Keene ; Joan Davis
Mary Stevens Marjorie Weaver
Joyce Taylor Louise Hovick
Oscar Barnett Parker
Pawn Broker J. Edward Bromberg
Raymond Scott Quintet Themselves
Captain Eddie Collins
Judge Andrew Tombes
Specialty Brian Sisters
Miss Barkow Mary Treen
Cafe Manager Charles Wilson
The Port of Missing Girls
(Monogram)
Melodrama
The chief exploitation assets are the title and
the locale of most of the action — Shanghai and
upper China. The plot is strictly formula and
the performance of a kind.
Judith Allen, the feminine lead, sings "Dream
Cargo" and "One Night One Kiss" (music by
Charles Rosoff and lyrics by Eddie Cherkose),
and the oldtime favorite, "Long, Long Ago,"
in pleasing voice, but the singing hit is made
by Jane Jones, local night club entertainer, in
the presentation of "I Changed My Routine,"
by Rosoff and Cherkose.
Others in the cast are Milburn Stone, Harry
Carey, Betty Cornpson, Matty Fain, Eddie
Kane, George Cleveland, William Costello, San-
dra Karina, Lyle Moraine and Louis Vincent.
Judith Allen has the role of a San Francisco
night club entertainer, who is implicated, al-
though innocent, in a gang murder. She stows
away on the boat of a woman-hating captain,
played by Harry Carey, who agrees to take her
to Shanghai, "the port of missing girls," so she
can hide from the authorities. She falls in
love with the ship's radio operator (Milburn
Stone), and agrees to stay at the combination
boarding house night club in Shanghai while
the captain takes his ship up the river with a
cargo of guns for the Chinese government.
Hearing of a plot of enemies of the Chinese
to seize the vessel, the stowaway gives herself
up to the American consul so that he can warn
the ship of the peril. In a gunfight the enemies
are vanquished, American authorities solve the
slaying and the girl is freed. — Vance King,
Hollywood.
Produced and distributed by Monogram. Producer,
Lon Young. Directed by Karl Brown. Original
screenplay by Karl Brown. Photography by Gil
Warrenton. Assistant director, Mike Eason. Sound,
W. C. Smith. P. C. A. Certificate No. 4055. Running
time, 65 minutes. Release date, February 23, 1938.
General audience classification.
CAST
Delia Judith Allen
Jim Milburn Stone
Captain Storm Harry Carey
Chicago Betty Compson
Duke Matty Fain
Minnie Jane Jones
Clinton George Cleveland
Manoel. Wm. Costello
Sonya Sandra Karina
Granville Lyle Moraine
(Continued on page 42)
We beg to advise
that after seeing
and previewing
it to some 300
exhibitors, we are
convinced that—
IS THE BEST PICTURE
WE'VE EVER
The New Universa
42
MOTION PICTURE HERALD
March 5, 19 3 8
Call the Mesquiteers
( Republic )
Western
The three Mesquiteers, Bob Livingston, Ray
Corrigan and Max Terhune, pit their skill and
daring against a gang of silk thieves in this
fairly entertaining if unexciting western. Ro-
mance, usually an important element in the
series, is missing this time.
Opening on a freight train the story pictures
the thieves dumping bales of raw silk from the
train, where they are picked up by confederates
in trucks. Leaving the scene, one of the trucks
is wrecked in an accident, so the three occupants
stop the first vehicle that comes along, a truck
containing the Mesquiteers and three horses.
The law catches up with the truck and in a
gun battle the thieves are killed.
The Mesquiteers, accused of being members
of the gang, escape and head for Cosmopolis,
destination of the slain henchmen of the bandits.
En route the Mesquiteers lend assistance to a
medicine salesman, his daughter and young son,
whose auto is stalled. The group arrives in
Cosmopolis, a ghost town. The salesman's son
chances upon the hideout of the gang, who kid-
nap him. The Mesquiteers follow on horseback
and in a gun battle the last of the outlaws are
captured.
Previewed in projection room in New York.
Paul C. Mooney, Jr.
Produced and distributed by Republic. Associate
producer, William Berke. Directed by John English.
Screen play by Luci Ward. Original story by Ber-
nard McConville. Based on characters created by
William Colt MacDonald. Production manager, Al
Wilson. Unit manager, Arthur Siteman. Photography
by William Nobles. Editor, Lester Orlebeck. Musical
director, Alberto Colombo. P. C. A. Certificate No.
4,066. Running time, 56 minutes. Release date,
March 7, 1938. General audience classification.
CAST
Stony Brooke Bob Livingston
Tucson Smith Ray Corrigan
Lullaby Joslin Max Terhune
Madge Lynn Roberts
Dr. Irving Earle Hodgins
Tim Sammy McKim
Hardy Eddy Waller
Phillips Maston Williams
Lefty Eddie Hart
Joe Pat Gleason
Frank Roger Williams
Mac Warren Jackson
Sheriff Hal Price
Dog Flash
Hollywood Stadium
Mystery
(Republic)
Murder Story
For a mystery story involving two murders
and sundry other complications thrills have been
given less attention than a comedy romance re-
volving around the district attorney and a girl
fiction writer who get in each other's way try-
ing to solve the crimes. Cast performance be-
comes a larger exploitation asset than story.
In the role of district attorney Neil Hamilton
makes the most of a rather weak starring part
and Evelyn Venable as the writer turns in the
best performance of the cast. Others in capable
character roles include Jimmy Wallington, Bar-
bara Pepper, Lucien Littlefield and Lynn Rob-
erts. Smiley Burnett, shadow of Gene Autry,
appears briefly in an excellent imitation of a
broadcast of an auto speed race.
"Bill Devons" (Hamilton) meets "Polly
Ward" (Miss Venable) at a gathering of crimi-
nologists. Later while "Polly" and her agent
are attending a championship boxing bout the
challenger is murdered. "Devons," district at-
torney, is called upon to handle the investiga-
tion. Suspicion centers around the group at the
ringside. When one of the suspects is found
murdered the district attorney arrests "Edna"
(Lynn Roberts), who is found unconscious a
few feet from the crime.
"Polly" has her own ideas about the crimes
and accuses the radio announcer. He in a coun-
ter move transfers suspicion elsewhere. "Polly"
finally finds out who the murderer is, at an-
other boxing bout. The killer kidnaps her, takes
her to his apartment and is about to kill her
when the "marines" arrive. •
Previewed in projection room in New York.
—P. M.
Produced and distributed by Republic. Associate
producer, Armand Schaefer. Directed by David How-
ard. Screen play by Stuart Palmer, Dorrell Mc-
Gowan, Stuart McGowan. Original story by Stuart
McGowan. Production manager, Al Wilson. Pho-
tography by Ernest Miller. Supervising editor, Mur-
ray Seldeen. P. C. A. Certificate No. 4046. Running
time, 66 minutes. Release date, February 21, 1938.
General audience classification.
CAST
Bill Devons Neil Hamilton
Polly Ward Evelyn Venable
Nick Nichols Jimmy Wallington
Althea Ames Barbara Pepper
Watchman Lucien Littlefield
Edna Lynn Roberts
Jake Charles Williams
Slats Keefe James Spottswood
Mortimer Reed Hadley
Captain Filsom Robert Homans
Champ William Haade
Ace Pat Flaherty
Announcer Dan Tobey
Smiley Smiley Burnette
Max Al Bayne
She Married an Artist
( Columbia)
Comedy Romance
Thematically based on the socalled tempera-
mental nature of artists and fashioned into a
modern, fast paced comedy romance of the sort
currently fashionable in Hollywood, this Col-
umbia picture is not in the same class with its
"The Awful Truth" but it is lively and enter-
taining, with light treatment even of the sup-
posedly more serious sequences.
The screen play by Gladys Lehman and
Delmar Daves, based on a story that appeared
in the Saturday Evening Post, concerns a
French clothes designer who marries an Amer-
ican artist, illustrator for magazines, with
situation after situation prolonging their honey-
moon and threatening divorce before the happy
ending.
John Boles and Luli Deste are a handsome
team, a distinct asset of the production. Miss
Deste is one of Hollywood's newest importa-
tions, and if the picture is any criterion, one of
the best. In supporting roles are some excellent
character players, including Frances Drake,
Alexander D'Arcy and Helen Westley.
"Antoinette" (Luli Deste), arriving in Amer-
ica, denounces "Lee Thornwood" (John Boles)
as an artist. "Lee," who knew "Antoinette" in
Paris five years earlier, rushes to demand a
retraction. The upshot of the meeting is a
wedding.
"Lee," comforting his tired model "Sally"
(Frances Drake), kisses her. "Antoinette" wit-
nesses the scene but her calm disconcerts "Lee."
A divorce is agreed upon. "Lee" goes to
Chicago to complete his work. While there he
reads a newspaper interview with "Antoinette"
in which she accuses him of being too tempera-
mental. "Lee" takes the first plane for New
York to have it out with his wife, a meeting
that culminates in a happy reunion.
Reviewed at the Criterion theatre, New York.
The picture drew laughs and chuckles from the
audience, who apparently enjoyed the picture. —
—P. M.
Produced and Distributed by Columbia. Directed by
Marion Gering. Screen play by Gladys Lehman and
Delmar Daves. Based on a story by Avery Strakosch.
Produced by Sidney Buchman. Photography by Mer-
ritt Gerstad. Editor, Viola Lawrence. P. C. A. Cer-
tificate No. 3,669. Running time, 78 minutes. Release
date, November 25, 1937. Adult audience classification.
CAST
Lee Thornwood John Boles
Antoinette Luli Deste
Sally Dennis France.s Drake
Martha Moriarity Helen Westley
Philip Corval Alexander DArcy
Whitney Holton Albert Van Dekker
Jacques Marek Windheim
Paul Franklin Pangborn
Betty Jacqueline Wells
Somewhere in Paris
( U nicer sal-Mentone )
Musical Variety
Memories of an estranged husband arid wife
bring a cutback to the scene in a Paris cafe the
night they met while he was with the A.E.F.
Dances and songs in the vaudeville mode of the
day follow as the entertainment meat of the
film. Of these an apache dance by the Thiee
Samuels and several glee songs by Yost's V ar-
sity Eight deserve mention. Running time, 17^4
minutes.
Latin Rhythm
(Nu-Atlas)
Songs and Dances
In a Spanish patio setting, four singing and
dancing acts are presented with Luba Malina,
one of the singers, serving as master of cere-
monies. She first introduces the Mia Miles
Foursome and after their adagio presentation
Jan Peerce, tenor at the Radio City Music Hall,
sings. Mr. Peerce then calls upon Miss Malina
to sing a comedy number and the film closes
with the Dansapators, 12 dancers, offering their
routine with Mr. Peerce and Miss Malina sing-
ing. Running time, 11 minutes.
Screen Snapshots, No. 6
( Columbia )
Informative
The "tops" in the revelatory material con-
tained in this latest screen bulletin from the
wonderland which is Hollywood is the presenta-
tion of that major social, historical and artistic
event called a film premiere. The occasion is
the opening of "The Hurricane." Compared
to this lavish and important happening, the
business of the James Gleasons entertaining a
paltry number of two hundred visiting movie
fans, the shooting of a collegiate picture on
location, the arrival of the latest imported Euro-
pean screen stars and the Ritz Brothers
memorializing their marks in the Grauman col-
lection of famous footprints seem trivial matters.
Running time, 10 minutes.
Cleaning House
(MGM)
Cartoon Cutups
Translation of the pen and ink characters of
the Captain and the Kids is effected with all the
amusement and ingenuity of the original car-
toon and amplified. The Captain attempts to
avoid the unpleasant task of helping in the
family house cleaning by pretending to be ill.
How the kids pose as the attending medico to
administer a disagreeable dose of rough house
treatment affords high moments of grand fun
and clever cartooning animation. This newest
addition to the comic category should tickle
the collective funny bone of the family audi-
ence.— Running time, eight minutes.
In the Swim
(RKO-Radio)
Pathe Sportscope
Swimming and diving, as the title implies, are
featured in this reel which was made at swim-
ming resorts in and around Miami, Fla. The
film opens with a shot of a graceful swan dive
from the topsail yard of a square rigger an-
chored in Biscayne Bay. Then the form and
rhythm of Olympic champions is shown in a
series of dives at various pools. Marshall Wayne
does a half-Gaynor and a full twist. Jane Fauntz
executes a back dive with a full twist and at
the same time, Joe Bolton, narrator, explains
that the dive is one of her own invention and
never shown on the screen before. Tony Zukas,
acrobatic diver, also goes through his routine.
— Running time, 10 minutes.
THE SOLUTION
FINE grain, solver of many a photographic
problem, has finally overcome the problem
of duplicating. Eastman Fine Grain Dupli-
cating Films are capable of making "dupes"
that cannot be distinguished from originals.
Now the original in the laboratory and the
duplicate in the vault can be actually equal
in quality. Eastman Kodak Company,
Rochester, N. Y. (J. E. Brulatour, Inc., Dis-
tributors, Fort Lee, Chicago, Hollywood.)
EASTMAN Fine-Grain
DUPLICATING FILMS
44
MOTION PICTURE HERALD
March 5, 1938
QUALITY OF FRENCH PRODUCTION
SEEN AT PEAK IN AWARD PICTURES
Many of 123 Films Produced
In 1937 Outstanding; New
Talent Gives Promise of
Successful Year to Come
by PIERRE AUTRE
in Paris
Great improvement in the quality of the
French production, a revival which may be
said to have started two years ago, in 1937
reached a point which exceeded the most
optimistic predictions.
The awards granted last September, at
the Venice Biennial, to three French films,
"Un Carnet de Bal" ("Dance Pro-
gramme") ; "Les Perles de La Couronne
("Pearls of the Crown"), and "La Grande
Illusion" ("The Great Illusion"), were con-
firmation of the improvement.
That 1937 was important for the French
Cinema, perhaps more so morally than
financially, as it is still too early to know
the financial results, is shown not only by
the awards but also in the unprecedented
success, in France and in many foreign
countries of some French films and in the
opinion of foreign buyers and of foreign
critics that French production has attained
a place among the best in Europe.
It must be said that this high quality concerns
only 20 per cent of the whole yearly production,
which means about 25 of the 123 feature films
turned out in 1937. Of these 123 films, 25 others
were of good average quality and may be ex-
ported, and about 70, mostly comedies and
rather vulgar farces, are not exportable and
are suitable only for exhibition in France.
The 1937 total of 123 feature films represents
the highest in recent years, compared with 117
in 1936, 115 in 1935 and 108 in 1934.
The total cost of the French production for
1937 can be estimated at about 225 million
francs (about $7,500,000). The average price
of $89,000 for a French film was the cost esti-
mated last September, compared with $57,000,
two years before. As the cost has not stopped
increasing since June 1936, after the coming of
the new Government, the application of new
social laws, higher wages and higher cost of
living, films produced at the beginning of 1937
were cheaper than those produced now.
In spite of this increase, the cost of a French
film may still seem rather low to American or
British producers. Outstanding French films,
such as "La Grande Illusion." "Pepe le Moko"
or "Un Carnet de Bal" did not cost more than
between $100,000 and $130,000 each.
The improvement in production, which has
been noticed this year by film people all over
the world, is not accidental. Its reasons are
various and can be deduced from the following
f 2lCtS.
The first thing to be noted is that the revival
started with the disappearance, three vears ago.
of the only two big French producing com-
panies, Gaumont and Pathe-Natan, each of
which turned out regularly 20 to 25 films yearly.
It happened that the independent producers
who previously had suffered from the competi-
tion of these concerns, found the whole market
free for themselves. This opened to them op-
portunities they had never had before. More-
over, directors, artists, cameramen and writers.
IMPROVEMENT SEEN
IN FRENCH FILMS
French pictures have been improved
with the result they are making in-
roads upon American distribution,
William Sussman, eastern division
manager for Twentieth Century-Vox,
announced when he arrived in New
York last week from a European trip.
England is enjoying great prosper-
ity which is admittedly due to the
British armament program, Mr. Suss-
man said.
In Italy, he continued, business is
good for American companies but it
depends tipon the pictures "you can
get through the censors." Exhibitors
in Italy have sufficient advance knowl-
edge about American pictures, he
added, so that they take only the bet-
ter product.
who were under contract to these companies
were also free and were taken up by the inde-
pendent producers.
Nevertheless the situation was not too bright
as actors and technicians were never sure of to-
morrow's work. They were employed for one
film and afterwards often unemployed for a
period of three or six months. As only the best
were employed, others were discouraged and
left the business. Some excellent units were
formed, however, working in close connection
with their producer, concentrating all their ef-
forts and their attention on the making of one
film at a time.
These small independent companies were al-
ways short of money, and while three unsuccess-
ful pictures in 20 for a big company is a rea-
sonable proportion, one unsuccessful picture, for
an independent producer, means bankruptcy.
Because of this producers were obliged to be
careful of every cent they spent and this ob-
ligation made them eliminate gradually all the
inadequate staff, and keep only the directors,
players, writers, and technicians capable of turn-
ing out successful films. Thus through the law
of natural elimination, with a few exceptions,
only the strongest and the most capable ones
remained at the end of 1937.
This development seems to have reached its
highest point in 1937, for, never up to date, has
the quality of the production, and of the actors,
and the variety and interest of the subjects
treated, been so great.
The 123 French films produced in 1937 were
made by 90 different producing companies, with
the help of 80 film directors and of 17 studios,
14 in Paris and 3 in the south of France.
Whatever the quality of these films there are
two connected questions which are still great
problems for French exhibitors ; finance and
amortization.
French producers have much difficulty finding
money to finance their films, a subject which
has been treated in a previous article in Motion
Picture Herald. The most important fact to
be noted in the matter is that in 1937 half of
the French films were financed by English
money, especially by Lloyds of London.
Due to the high rate of exchange, this system
is unlikely to be continued, but, since the recent
success of many French films, French financiers
seem ready to lend money and to give credit
to the best and most serious producers.
The second problem is the amortization of
French films. The domestic market is insuffici-
ent to amortize French production. The sales
and the exploitation of French films do not give
the figures that could be expected when one
considers the quality of certain of the films.
Available Material
France possesses at the present moment, 18
film studios, 15 in Paris and the suburbs, one
at Marseilles and two in Nice. Among them
these studios have 40 sets. The main ones and
the most modern are the Pathe-Cinema Studios,
one in Paris and one in the suburbs, at Join-
ville ; the Paramount Studios of St. Maurice,
near Paris (which were closed during the whole
of 1937 except for dubbing, and for Paramount
Newsreel editing and printing) ; and the Paris-
Studios-Cinema, of Billancourt, also near Paris.
Of the 123 French features produced in 1937,
24 were made in the Pathe Studios, 20 at the
Paris-Studios-Cinema, representing one third of
the total production. The rest were divided
among other studios, such as the Neuilly
Studios and the Frangois Ier Studios (these
last ones being in the heart of Paris, near the
Champs Elysees), with 12 films each, followed
by the Gaumont Studios of Paris, with 11 films.
There are five developing and printing lab-
oratories, and about half a dozen sound-record-
ing studios, specializing in dubbing. MGM and
Twentieth Century-Fox have their own studios
for dubbing.
Other important allied industries are the man-
ufacturers of raw film, Kodak- Pathe; the man-
ufacturers of cameras, Andre Debrie, and Ca-
mereclair ; the manufacturers of theatre equip-
ment, etc. All these industries represent a total
capital of 390 million francs ($13,000,000) and
a yearly turnover of 260 million francs ($3,670,-
000) with 8,000 workmen and employees.
Original Stories Increase
Sources of the films produced in 1937 were
54 original stories, 39 novels and 30 plays.
These figures show a decrease in the number
of plays and novels adapted for the screen, and
an increase, from 38 to 44 per cent, of original
stories. The decrease in the number of plays
adapted, is mainly due to the fact that since
the advent in France of the talking film, pro-
ducers found in plays, an easy way of making
films. All the old-fashioned or modern plays
which were a success on the stage were put
into films without much transformation. For
at least six years the French talking pictures
were filmed stage plays, with dialogue as the
most important feature, little action and few
location scenes.
At the beginning of 1938 a great improve-
ment in the matter is to be noted. With a few
exceptions, French producers no longer adapt
their main films from plays, and when they do
they make the effort of transforming them for
the screen. The best examples of this are to be
found in the screen adaptation of two plays by
Henry Bernstein : "Le Messager" and "Le
Venin," adapted for the screen by the French
author, Marcel Achard. Another play which has
been turned into a very good film is "Maman
Colibri," by Henry Bataille.
Regarding the screen adaptation of plays,
there is the very personal and particular case
of Sacha Guitry. Three years ago, this French
author and actor, decided to interest himself in
the cinema and personally to superintend the
filming of his most successful plays, directing
them and starring in them. Thus several of
his most popular stage plays were screened,
(Continued on pape 46)
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46
MOTION PICTURE HERALD
March 5 , 1938
80 FEATURES SET FOR PRODUCTION
(Continued from page 44)
"Mon Pere Avait Raison," "Le Nouveau Testa-
ment," "Faisons Un Reve," and his year, "De-
sire" and "Quadrille." These plays were filmed
exactly as they were on the stage, with the
same cast, the same scenery and the same dia-
logues. The only concessions made by Sacha
Guitry to the cinema were the introduction of
a few outdoor scenes and close-ups, semi-close-
ups and long shots.
It happened that, due to Sacha Guitry's ex-
cellent reputation as an actor-playwright, and
the cleverness and wit of his dialogues, his
films have been very successful, not only in the
Provinces and in French speaking countries,
where it is a rare treat to see any of Guitry's
plays, starring its author and with the original
cast, but also in Paris.
Sacha Guitry made two exceptions to the rule
when he wrote the original stories for two of
his films, "Le Roman d'un Tricheur" ("The
Cheat") and "Les Perles de la Couronne"
("Pearls of the Crown").
32 Percent from Novels
Although novels have decreased as a source
it is not for the same reason as stage plays, as
there are many French novels which would
make excellent films, using the most typical
aspects of the French provinces and country-
side, which, up to date, have never been used
to their full advantage by French producers.
Russian and foreign producers, installed in
Paris and making French films, have been much
attracted by Russian novels. This series which
started two years ago with Russian subjects
such as "Tarass Boulba," "The Volga Boatmen,"
"Moscow Nights," "In the Service of the Tzar,"
"Lower Depths," etc, has been continued this
year with many novels by Pouchkine and Tol-
stoi, which have been adapted for the screen,
such as "Sonata to Kreutzer," which became on
the screen, "White Nights of St. Petersbourg,"
"The Post Master," which became "Nostalgic"
"The Queen of Spades," "Nuits de Feu," "Nina
Petrovna's Lie," and others.
However, it is to be noted that lately an ef-
fort has been made to depict French life and
people by some French producers, with the
making of such films as "Ramuntcho," from
Pierre Loti's novel, a film with the Basque
country as background ; "Ces Dames Aux
Chapeaux Verts, the background of which is
in the ancient French province of Anjou ;
"Daughters of the Rhone" with action in French
Camargue ; "Dark Angels," by Frangois Mau-
riac, with action in the Landes ; "Regain" by
Jean Gioni, with action in French Provence.
Following the great success of "L'Appel du
Silence," directed by Leon Poirier, exalting the
heroic figure of the French monk of the Sahara,
Father de Foucault, the same director has made
"Sisters in Arms," showing the heroic lives of
two French women in the north of France, in-
vaded by the German armies in 1914.
Some producers have turned out films with
action set in exotic countries, such as "Secrets
of the Red Sea," by Henry de Monfreid, of
which most of the scenes were shot on location
at Djibouti and in French Somaliland. There
were also : "Men Without Name," "Legions
d'Honneur," "L'Escadrille de la Chance" and
"Aloha le Chant des lies," of which exterior
scenes were shot in Morocco, "The Silent Bat-
tle," with exteriors in Bulgaria and 'Naples au
Baiser de Feu," made in Naples.
In 1937 French producers treated on a larger
scale detective and action novels, such as "The
Silent Battle" by Jean Bommart ; "Double
Crime Sur la Ligne Maginot," by Pierre Nord ;
"L' Homme a Abattre" by Charles Robert-
Dumas : "Les Pirates du Rail" and "Mollenard"
by O. P. Gilbert.
The three best French films of 1937 were
SIEBER TO PRODUCE
WITH VON STERNBERG
Rudolf Sieber, Marlene Dietrich's
husband, and Josef Von Sternberg, her
director in most of her better known
films, are reported to have formed a
new production company in Paris.
The first production, to be made in
Paris, will be an adaptation of "Ger-
minal," by Emile Zola and the second
will be "Summer in Austria," from
Zuckmayer's novel, to be made in
Vienna with Richard Tauber.
If Miss Dietrich's contract with
Paramount is broken it is expected
that she will star in these two films.
based on original stories, written by the direc-
tors themselves : "La Grande Illusion" by Jean
Renoir, "Un Carnet de Bal" by Julien Duvivier,
and "Pearls of the Crown, by Sacha Guitry.
Other examples of films based on original
stories are: "Gribouille" and "L' Alibi," by Mar-
cel Achard ; "Pepe le Moko" by Detective
Ashelbe ; and "Mademoiselle Docteur," based
on the life of the famous German spy.
French producers, looking for something dif-
ferent, found interesting and good material in
some famous French criminal cases, such as
"L' Affair LaFarge" and "The Lyons' Mail."
Only one big historical film was produced,
"La Marseillaise," an ambitious French film,
with action in the days of the 1789-1793 revolu-
tion. This film was directed by Jean Renoir,
who also wrote the screen play, with the help
of Mrs. Jean-Paul Dreyfus. It has this par-
ticular feature, that it was financed, for the
most part, by the workmen and the Trade
Unions. Many of its scenes were shot in French
historical castles and places, and it is expected
to be a great success. Its premiere will be held
shortly. Another film to be noted is the re-
make as a French talker of Cecil B. de Mille's
famous silent film, "The Cheat."
New Production
At the end of 1937 about a dozen French films
were in the making. Among them are :
Raspoutine, with Harry Baur, Marcelle Chan-
tal, Jany Holt and Jean Worms. Directed by
Marcel l'Herbier.
Storm Over Asia, with Conrad Veidt, Made-
leine Robinson and Sessue Hayakawa, di-
rected by the German, Richard Oswald.
The Joyless Street, a remake, with Albert
Prejean, and Dita Parlo. Directed by Andre
Hugon.
Le Quai Des Brumes ("Foggy Quayside"),
a film of atmosphere, based on a novel by
Pierre Mac Orlan. Directed by Marcel
Carne, with Jean Gabin and Michele Morgan.
Prisonnier Du Ciel, directed by Rene Sti, with
Erich von Stroheim, the first French produc-
tion for RKO Radio.
Another dozen films are in preparation, the
most interesting of which are:
The Life of Jean Jaures, to be directed by
Pierre Chenal.
The Laury Case, based on Henry Bordeaux's
novel "La Chartreuse du Reposoir."
Alarm in the Mediterranean, with' Pierre
Fresnay.
Les Disparus de St. Agig, directed by Chris-
tian Jaque.
Hungarian Rhapsody, a re-make of the silent
film, with Dita Parlo and Pierre Blanchar.
The Life of St. Francis of Assisi, with
Pierre Blanchar.
Vera Mireza, to be directed by Raymond Ber-
nard.
War and Peace, from Tolstoi's novel.
The Patriot, directed by Maurice Tourneur,
from Alfred Neuman's novel.
About 80 new films are announced, among
them :
Tkois de St. Cyr, based on an original story.
A film on the life of officers, at the famous
French military school.
Werther, from Goethe's novel.
The Latin Quarter, an original story by Mau-
rice Dekobra.
Return at Dawn, from Vicki Baum's story,
which will be produced with Danielle Dar-
rieux, on her return from Hollywood.
From Midnight to Dawn.
Altitude 3,200, the play by Jean Luchaire.
On the Southern Trail, by O. P. Gilbert.
Saint Helena, an original story by Charles
Spaak.
Guynemer, Heros Legendaire, a film based on
the heroic life of the French ace aviator, dur-
ing the Great War.
The Life of La Paiva.
Three Hours to Live.
The Mother, from Maxime Gorki's novel.
Princess Katia, which will star Danielle Dar-
rieux.
Father Serge, from Tolstoi's novel.
Maria Tarnosha.
The Gambler, by Dostoievsky.
Films Produced in Foreign Studios
The number of French speaking films pro-
duced this year in foreign studios fell from 25
in 1936, to 13 in 1937. In 1937 six were pro-
duced in Germany, four in Belgium, two in
Italy and one in England. Five of the films pro-
duced in Germany were French films, produced
only in French. Among them was an excellent
film directed by Jean Gremillion, "Gueule d'
Amour," with the stars of "Pepe le Moko,"
Jean Gabin and Mireille Ballin.
The French director, Jacques Feyder, who
had not directed a French film since "La Ker-
messe Heroique" ("Carnival in Flanders"), has
just completed in the Munich studios, the
French and German versions of a $500,000 film,
"Les Gens du Voyage," a film produced by
Tobis and depicting the life of traveling circus.
Four French feature films were produced in
Belgium, among them a good drama, with ac-
tion set in the invaded Belgium of the Great
War, "Passeurs d'Hommes." In England, a
French speaking version of "Girl in the Taxi"
was made. In Italy, two French speaking ver-
sions were produced, "Voleurs de Femmes" and
"Tarakonowa."
New Talent
An important problem for the French pro-
ducers in 1937 was the exodus of some of the
best French stars and directors to Hollywood.
If, in some ways, the French producers were
glad to see in those departures, a recognition of
the quality of their actors and directors, they
anxiously watched the departure of good box-
office actors and actresses. But as a matter of
fact, the movement has not developed the im-
portance that was feared about six months ago.
The most important losses were Danielle Dar-
rieux, Mireille Ballin and Julien Duvivier, and
Annabella.
A curious fact is that, up to date, the Amer-
ican films of the French stars in Hollywood,
including those of Charles Boyer and Simone
Simon, have never been successful in France.
On the other hand, new talent, both players
and directors, has been discovered this year.
Among the actresses outstanding is Michele
(Continued on pane 48)
TSfl ntHTTRICK
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Pre-vues . . . real showmanship . . . sincere copy. . . quick
selling . . . welding story, punchlines, dramatic climax
into short, breathtaking . . . quick selling . . . fast moving
"sell-the-picture" screen ads . . . topped off with service
as constant as the sun . . .
it A neat trick and we've doubled it with National Screen
Accessories . . . Lobby-Displays with the "magic touch of
showmanship". . . barely three years old and already with
a reputation stretching across the country as a seat-selling
go-getter . . . Full of color . . . life . . . compelling power . . .
a twin to Pre-vues as a box-office builder-upper. ..a twin
to Pre-vues when it comes to service . . .
Yes sir . . . it's a neat trick but we've done it . . . doubled
your theatre advertising punch with
.pjaae baby of the Industry
. . . the mafic touch, of} showmanship
48
MOTION PICTURE' HERALD
Marcn b, 1938
ORIGINALS TAKE LEAD AS SOURCE
(Continued from page 46)
Morgan, an 18-year old French girl, revealed
by the producer Andre Daven and the director,
Marc Allegret in "Gribouille," and who co-
starred with Charles Boyer in "Orage." She
has already signed a contract for Hollywood.
Others were Jacqueline Laurent, who made
her debut in "Sarati le Terrible," and who was
immediately signed by Louis B. Mayer, and
who is now in Hollywood, Annie Vernay, 16
year old star of "Tarakanowa ;" Denise Bosc,
revealed in 'Le Fauteuil 47" and "Maman Coli-
bri;" Gilberts Geniat in "The Lyons Mail,;"
Madeleine Robinson, now starring in "Storm
Over Asia ;" Sveltona Piteoff in "Abus de Con-
fiance ;" Louisa Carletti in "Les Gens du Voy-
age •" . Laurence Atkins in "Pearls of the
Crown;" Nadine Vogel in "Drole de Drarhe;"
Denise Pezzani in "Orage ;" and Blanchette
Brunoy in "Claudine a 1'Ecole." The progress
of actresses such as Lise Delamare, Junie Astor
and Josette Day, is also to be mentioned.
Among the male players, young men such as
Jean-Louis Barrault, Gilbert Gil, and Bernard
Lancret, have affirmed their talent, and now
count amongst the best actors in French films.
Others revealed in films this year were Fabien
Lorys, Dalban Robert, Georges Grey, Lucas
Gridous, Roger Legris and Dallio.
With the exception of two singers, Tino Rossi
and Jean Lumiere, the French screen has not
taken any more actors from the radio or the
gramaphone.
Among the young directors who have given
proof of their talents are : Marcel Carne, whose
first film "Jenny" was a great success, who
perhaps missed the mark with his second,
"Drole de Drame," and who is at present di-
recting "Le Quai des Brumes ;" Pierre Chenal,
with "Alibi" and "The LaFarge Case :" Mau-
rice Cloche, who after making some outstand-
nig documentary pictures such as "St. Michael's
Mount," "Terre d'Amour," "Symphonie Gra-
phique," has made his first feature film, "Ces
Dames Aux Chapeaux Verts," Jacques Hous-
sin, who directed the charming comedy "Rendez
Vous Champs Elysees ;" Leonide Moguy, di-
rector of "Prisons sans Barreaux;" Michel
Bernheim, Marcel Cohen and others.
Moral Quality Improved
One of the most interesting facts to be noted
in production during 1937 was a trend to make
fewer vulgar and immoral films, which, for a
long time, earned a bad reputation for the
French Cinema. Indeed, one of the biggest ob-
jections made by foreign buyers to French films
was that too many of them, even some other-
wise excellent films, were spoiled by immoral
situations and risque dialogue, such as "Club
des Femmes," "Lucrece Borgia," etc, and many
light comedies, in which, not only the moral
point of view, but also mere decency, was con-
spicuously absent.
Due to the influence of the Catholic Com-
mittee of the Cinema and of some associations
who have joined the fight for a better cinema,
producers have come to understand that clean
films based on worthy subjects, can be a great
commercial success, as they bring to the theatres
the family patronage, formerly kept away by
immoral films. The great success in France of
"L'Appel du Silence" and films of this category
have amply proved the truth of this.
Prospect for 1938
It is fortunate that this progress of the
French film has not been stopped by the bad
business conditions in France, and it is inter-
esting to note that it was while French pro-
ducers had to overcome many difficulties and
troubles, that the best films were produced.
The most serious trouble in view for the pro-
ducers is the French Cinema Bill, projected by
BRITISH PRODUCER
MOVING TO FRANCE
by PIERRE AUTRE
in Paris
The quality of some of the latest
French films, and their low cost of
production, estimated at not more
than $100,000, has attracted the at-
tention of British producers, who can-
not make a film of equal importance
and value in their own country, for
less than $200,000. A movement to
produce British talking films in the
French studios has been started by
British Unity Pictures, formed in Eng-
land early in 1937 and which has
transferred its company to France
where it will produce films in English
and French versions.
Also it has been announced that the
American actor, John Davis Lodge,
who for three years was a star of As-
sociated British Pictures, is coming to
Paris, where he will star in English
and French versions of a screen adap-
tation of an English play by Fenn
Sherrie and Ingram d'Addes. This film
will be directed by E. E. Reinert who
directed, in London, "Not Wanted on
the Voyage," with Bebe Daniels and
Ben Lyon.
the Government and which would mean a great
interference of the State in the industry. Last
year's results have proved that the organization
of the industry must be done by itself, as pro-
ducers making bad films disappear automatically
by a kind of natural selection.
Due to the success of French films in 1937
one may expect an even greater progress in
1938. Bigger receipts from the domestic market,
larger profits from the foreign markets, are
the inevitable results of the improvement made
in 1937. This will facilitate financing, make
amortization easier and open the way for still
better films.
V
Natan Loses Suit
Bernard Natan, former chief of the Pathe-
Natan Company, which for four years has been
in receivership and is now called Pathe- Cinema,
who has refused to pay off the plural vote
shares he owned in this company, has just been
ordered by the Paris court to pay for them. He
will thus have to pay 12 million francs ($400,-
000) to the receivers of Pathe-Cinema. Mr.
Natan is reported to have rented, for an unde-
termined period, the Paramount studios at St.
Maurice, near Paris.
V
Financial Aid Refused GFFA
The French cinema company, Gaumont Film-
Aubert (GFFA), which, since 1934 has been
in receivership, owes to the liquidation of the
Banque Nationale de Credit, 280 million francs
($9,340,000). _ GFFA obtained a bankrupt's
certificate which will allow it to pay only a
third of its debts, spread through a period of
50 years. This was to have started on Tanuary
17th, 1938, provided that, that time, the com-
pany had accomplished its financial reorganiza-
tion. If this is not done, the judiciary liquida-
tion (receivership) would be transformed into
bankruptcy and the assets of the company dis-
tributed between the creditors. The financial
reorganization could be made bv the contribu-
tion of private capital, but this is very doubtful ;
or by the intervention of the liquidation organ
of the Benque Nationale de Credit, which
means the French State, sole creditor of this
bank. In a letter to the Finance Committee of
the Chamber of Deputies, the French Govern-
ment asked for the credit of 35,000,000 francs
(nearly $3,000,000) to enable GFFA to con-
tinue its operations. This was refused by the
Finance Commission and it is reported that the
Government will present the project to Parlia-
ment for a vote.
National Decency Legion
Classifies Nine Pictures
Of nine pictures reviewed and classified
by the National Legion of Decency in its
listing for the current week five were ap-
proved for general patronage, three were
listed as unobjectionable for adults and one
was cited as objectionable in part. The pic-
tures and their classification follow.
Class A-l, Unobjectionable for General
Patronage: "Cassidy of Bar 20," "Darain-
cella di Bard" (Italian), "Rendezvous in
Wien" (German), "Sara Lar Sig Folkvett"
(Swedish), "Who Killed Gail Preston?"
Class A-2, Unobjectionable for Adults :
"Dangerous to Know," "A Slight Case of
Murder," "The Wife of General Ling."
Class B, Objectionable in Part : "Let's Make
a Night of It."
Radio Team Breaks Up
Stoopnagle and Budd, after a long part-
nership in vaudeville and radio, have de-
cided to break up the team, and will work
individually. In 1933 the comedians appeared
in "International House," for Paramount,
and the following year made short subjects
for Educational.
"Radium" Leads Poll
In a poll conducted by Allen Saunders,
film critic of the Toledo News-Bee, the
Metro-Goldwyn-Mayer short subject "Ro-
mance of Radium" was chosen as "the best
short subject of 1937."
SMPE Board Meeting Set
The next meeting of the Board of Gov-
ernors of the Society of Motion Picture En-
gineers will be held in Washington April
24th, the day preceding the opening of the
society's spring convention.
Bissell to Buffalo
Holbrook C. Bissell has sold his interest
in the Cleveland exchange distributing Im-
perial Pictures to his partner, C. C. Linehan,
and has moved to Buffalo where he will
distribute independent films in the upper
New York state territory.
Goldwyn Signs Baker
Samuel Goldwyn has signed Phil Baker
to a long term contract. Baker will be avail-
able for one outside picture a year.
March 5, 1938
MOTION PICTURE HERALD
49
PRODUCTIONS IN WORK
TITLE
COLUMBIA
WRITER AND DIRECTOR
CAST
5TAGE OF
PRODUCTION
"Hidden Trails"
"Holiday"
Original screen play, Maurice Geragthy. Di-
rector: Sam Nelson.
From the play by Philip Barry. Director. George
Cukor.
Charles Starrett, Iris Meredith, Bob Nolan, Dick Curtis,
Ed Le Saint, Edward Cobb, Alt Mix, John Tyrrell.
Katharine Hepburn, Cary Grant, Doris Nolan, Lew
Ayres, Henry Kolker.
Shooting
Shooting
METRO-GOLD WYN-MAYER
"Marie Antoinette"
"Three Comrades"
From the biography by Stefan Zweig. Director :
ITT C XT T\ 1
W. S. Van Dyke.
From the novel by Eric Maria Remarque. Di-
rector: Frank Borzage.
Norma Shearer, Tyrone Power, Robert Morley, Anita
Louise, Joseph Schildkraut, Joseph Calleia, Henry
Stephenson, Reginald Gardiner, Alma Kruger, Charles
Waldorn, Peter Bull, Shepphard Strudwick, Cecil
Cunningham, Brent Sergeant.
Robert Taylor, Margaret Sullavan, Franchot Tone,
Robert Young, Henry Hull.
Shooting
Shooting
PARAMOUNT
"Crime Gives Orders"
"Tropic Holiday"
"Cocoanut Grove"
"The Texans"
Director: Louis King.
Director: Theodore Reed.
Director: Al Santell
Director: James Hogan.
Lloyd Nolan, Mary Carlisle, Lynne Overman, J. Carroll
Naish, Larry Crabbe, Anthony Quinn, Jack Dunn.
Dorothy Lamour, Ray Milland, Martha Raye, Bob
Burns, Tito Guizar, Binnie Barnes, Porter Hall.
Fred MacMurray, Ben Blue, Yacht Club Boys, Billy
Lee, Rufe Davis, Harry Owens and his Royal
Hawaiian Orchestra.
Randolph Scott, Joan Bennett, May Robson, Robert
Cumings, Ray Middleton, Harvey Stephens, Robert
Barrat.
Shooting
Shooting
Shooting
Shooting
REPUBLIC
"Riders of the Black Hills"
Director : George Sherman.
Robert Livingston, Ray Corrigan, Max Terhune.
Shooting
RKO RADIO
"Go Chase Yourself"
"Law of the Underworld"
"Vivacious Lady"
"Saint in New York"
Original story, Walter O'Keefe. Director: Ed-
ward Cline.
Original by Samuel Shipman, John B. Hymer.
Screen play, Edmund L. Hartmann, Bert
Granet. Director: Lew Landers.
From the novel by I. A. Wylie. Screen play,
Ann Morrison Chapin, Kay Van Riper. Di-
rector: George Stevens.
From a novel by Leslie Charteris. Director:
Ben Holmes.
Joe Penner, Lucille Ball, June Travis, Richard Lane.
Fritz Feld, George Irving, Frank M. Thomas, Margaret
Armstrong, Bradley Page. Tom Kennedy, Jack
Carson, Ted Oliver, George Shelley.
Chester Morris, Anne Shirley, Walter Abel, Eduardc
Ciannelli, Richard Bond, Lee Patrick, Paul Guilfoyle,
Frank M. Thomas, Jack Carson, George Shelley,
George Irving, Florence Lake.
Ginger Rogers, James Stewart. James Ellison, Beulah
Bondi, Ray Mayer, Charles Coburn, Frances Mercer.
Louis Hayward, Rose Stradner, Jonathan Hale, Charles
Halton.
Shooting
Shooting
Shooting
Shooting
TWENTIETH CENT.-FOX
"Four Men and a Prayer"
"Kentucky Moonshine"
"AlpTAnHpr'4 T^actitnf* Rand"
"Little Miss Broadway"
"The Battle of Broadway"
"Trip to Paris"
UNITED ARTISTS
Director: John Ford.
Director: David Butler.
Director: Henry King.
Director: Irving Cummings.
Director: George Marshall.
Director: Mai St. Clair.
Loretta Young, Richard Green, George Sanders, David
Niven, William Henry, Reginald Denny, C. Aubrey
Smith, Alan Hale, J. Edward Bromberg.
Ritz Brothers, Tony Martin, Marjorie Weaver, Wally
Vernon. William Demarest.
Tyrone Power, Alice Faye, Don Ameche, Ethel Merman,
Jack Haley. Marjorie Weaver. Jean Hersholt, Wally
Vernon, Helen Westley, John Carradine, Douglas
Fowley. Paul Hurst, Eddie Collins.
Shirley Temple, Phyllis Brooks. Jimmy Durante, Patricia
Wilder, Donald Meek, Jane Darwell, El Brendel, Eddie
Collins, Edward Ellis, Brewster Twins, George and
Olive Brasno.
Victor McLaglen, Louise Hovick, Brian Donlevy, Ray-
mond Walburn, Lynn Bari, Robert Kellard, Sammy
Cohan.
Jed Prouty, Shirley Deane. Spring Byington, Kenneth
Howell, George Ernest, June Carlson, Florence Rob-
erts, Billy Mahan, Marvin Stephens.
Shooting
Shooting
Shooting
Shooting
Shooting
Shooting
"The River Is Blue"
Original screen play. John Howard Lawson.
Director: William Dieterle.
Madeleine Carroll, Henry Fonda, Leo Carrillo, John
Halliday, Vladimir Sokoloff.
Shooting
UNIVERSAL
"Last Stand"
Story and screen play, Harry 0'. Hoyt. Di-
rector: Joseph H. Lewis.
Bob Baker, Constance Moore, Fuzzy Knight, Earl
Hodgins, Glenn Strange, Forrest Taylor, Jack Kirk.
Shooting
"Nurse from Brooklyn"
"Reckless Living"
From the Liberty Magazine story "If You Break
My Heart" by Steve Fisher. Screen play,
Rov Chanslor. Director: S. Sylvan Simon. _
Original story, "When Johnny Comes Marching
Home" by Gerald Beaumont. Screen play,
Charles Grayson. Director: Frank McDonald.
Sally Eilers, Paul Kelly, Larry Blake.
Jimmy Savo, Nan Grey, Robert Wilcox, William Lundi-
gan, Frank Jenks, Samuel S. Hinds, Harry Daven-
port, May Boley, Harlan Briggs.
Shooting
Editing
WARNER BROTHERS-
FIRST NATIONAL
"Four's a Crowd"
"Secrets of an Actress"
"The Amazing
Dr. Clitterhouse"
From a story by Wallace Sullivan. Screen play,
Casey Robinson. Director: Michael Curtiz.
Director: William Keighley.
From the play by Barre Lyndon. Screen play,
John Wexley, John Huston. Director: Anatole
Litvak.
Original screen play. Dr. Manley P. Hall, An-
thony Coldeway. Director: William McGann.
Errol Flynn, Olivia de Havilland. Rosalind Russell. Wal-
ler Connolly, Patric Knowles, Melville Cooper, Frank-
lin Pangborn, Joseph Crehan, Joe Cunningham, Frank
Coghlan, Jr.. Dennie Moore, Gloria Blondell, Carole
Landis, Al Herman.
Kay Francis, George Brent, Tsabel Jeans, Ian Hunter,
Janet Shaw, Gloria Dickson. Gloria Blondell.
Edward G. Robinson. Claire Trevor, Humphrey Bogart,
Gale Page, Allen Jenkins, Maxie Rosenbloom.
Shooting
Shooting
Shooting
"When Were You Born?"
Anna May Wong, Margaret Lindsay, Lola Lane, An-
thony Averill, Larry Williams, Charles Wilson, Frank
Jaquet, James Stephenson, Eric Stanley. Maurice C.is-s.
Leonard Mudie.
Shooting
50
MOTION PICTURE HERALD
March 5 , 1938
TECHNOLOGICAL
The Bluebook
ANSWER TO
Question No. 103 was: (A) Is failure of
a battery-powered test lamp to light, or a
battery powered bell or magneto bell to ring
when testing for ground, positive proof that
no ground exists? (B) If one polarity
grounds to a lamphouse and the other does
not, what is the effect? (C) Why will
there be no result when testing from Edison
3-wire neutral to ground? (D) What is
surest method of testing an Edison 3-wire
in which the neutral is involved?
The following made acceptable replies :
S. Evans and C. Rau; H. Edwards; J. H.
Prater; G. E. Doe; E. H. Toetde; R. and
K. Wells; L. Cimikoski; W. H. Edmonds;
C. Oldham; J. A. Zachritz; M. and J.
Devoy; L. F. Hayes; J. J. Petersen; L. H.
Kelley; W. Limmroth; S. O. Sears; R. W.
Croton; R. Feasel; W. Schoeneman; H.
Bunker; P. and L. Felt; B. and M. Walker;
W. C. Bailey; L. R. Olliver; F. J. Dey;
D. N. Landon and W. L. Jones; F. D.
Scanlon; S. L. Maxwell; S. Hewitt; F. W.
Brandenburg ; E. Exline ; T. W. Redhouse ;
W. W. McGee; R. S. Welch; W. V. Hen-
derson ; D. A. Shea and H. T. Plum ; D. and
W. Porter; G. Thompson; A. D. Lonby;
G. L. Goss ; L. A. Beachwood and M. F.
Robinson ; H. B. Coles, G. Lodge and D.
Powell; A. H. Bradley; C. Caldwell; T. and
W. Turk; F. and L. Savior; G. and L. F.
Brown; R. H. Carter; D. D. Strobey; J. K.
Robinson; H. Lathrope and M. Dey; D.
Coates; W. C. Bant; S. A. Andrews; L. E.
Dodson and H. T. Todd; A. G. Pitts and
W. W. Jones; R. L. Hamley; L. D. Pitch-
key ; W. Winkler and R. R. Robbins ; F. M.
Stinson; G. T. Jones and L. Leonard; M.
O'Connell; F. H., S. and P. Dalbey; B. B.
Hornstein and R. R. Jacobs; W. Leeds and
D. Dennin; W. L. Brandon and S. H. Bil-
lings; H. A. Ames and F. E. Dorp; O. L.
Goldstein and M. Samuels; A. W. Baxter;
N. S. Reidy and H. T. Watkins ; H. T. Bil-
lings; H. T. Daniels; F. B. Shilshome;
P. F. Maxwell; P. F. Maxwell and S. U.
Lamont; R. H. Schnider ; W. D. McGuire.
(A) The answer of a new active member
of the school has been selected as best suit-
ing the needs of publication. R. Feasel says :
"Testing for ground with a battery-powered
bell or a test lamp, failure of bell to operate
or filament to glow would prove only that
no low resistance ground was present. It
would not disclose presence of a ground of
high resistance that permitted current leak-
age but not in sufficient amount to ring the
bell or bring the filament up to visibility in
red. The test lamp itself would offer 220
ohms or more resistance, depending on its
type.
"The magneto is a much better instrument
for the purpose. If one be connected across
Schoo
NO. 103
BLUEBOOK SCHOOL
QUESTION NO. 108
(A) Explain why ballast resistance
is necessary.
(B) What is meant by "negative
temperature characteristic" as ap-
plied to an electric arc?
(C) Does voltage absorbed by re-
sistance or impedance increase or
decrease with increased current flow?
(D) Explain what happens as the
arc length increases.
Note: I wonder what would be the re-
action of theatre managers to occasional ques-
tions to be answered by managers. for
example: "What width and type of seat do
you consider most efficient? Explain. If
enough managers write me in favor I will
devote say one school session in every four to
them.—S. H. R.
a ground and the bell did not respond, that
fact might be accepted as proof positive no
ground is present, at least so far as has to
do with ordinary commercial voltages. This
is due to two facts. First, its bell offers
very low resistance as compared with the
test lamp filament, and will operate with
comparatively much less current than that
required to cause a test lamp filament to
glow. Second, voltage generated by a mag-
neto is very many times more powerful than
that available to a two or three battery bell,
or to a test lamp. A good magneto should
be included in the equipment of every theatre
projection room."
(B) J. K. Robinson says: "That depends.
If the lamphouse itself be thoroughly in-
sulated from all electrical contacts save for
the one grounded to it, nothing will occur
except charging the lamphouse with E.M.F.,
a condition that subjects the projectionist to
possibility of shock. As I see it there would
be little if any increase in fire hazard.
"On the other hand, if the lamphouse be
not thoroughly insulated from opposite
polarity, and at some point, within itself or
far away, opposite polarity be grounded,
there will be current leakage in exact pro-
portion to resistance offered by the path
through which the current must flow to
reach opposite polarity. What leakage there
may be will of course depend upon length
and character of the path between points
grounded."
(C) Hundreds replied: "There can be no
result of a test from an Edison 3-wire
neutral to ground for the reason that such
neutrals are themselves permanently
grounded."
Conducted by
F. H. RICHARDSON
(D) G. E. Doe says: "Confining myself
to the question as asked, there is but one
really certain method of testing an indi-
vidual Edison 3-wire circuit, namely, dis-
connect the circuit from the system by
opening its main switch. Then make the
usual test with a magneto. An equally
efficient test may be made in the same man-
ner with battery and bell, except that only
very low resistance grounds will be disclosed
by it because of low battery voltage."
In this connection may I suggest a mag-
neto test in all projection rooms at least
twice a week. When I projected in Chicago
I owned a good magneto and made tests each
day. It took only a very few moments, and
since at that time almost all projection rooms
were lined, floor, walls and ceiling, with
sheet metal, a lively ground in, for example,
a lamphouse, would either cause heavy loss
in current or, if the lamphouse happened to
be insulated, give one a hair-raising jolt. I
can smile at one well remembered incident
that was no joke at the time. The one-reel
"production" was to be followed by an illus-
trated song. Stopping the projector I reached
for the slides with one hand, picked them up,
reached around to adjust the arc and touched
the lamps' metal rod back of the fibre knob.
Wham ! I was standing on a raw metal
floor. It just rained glass slides all over the
place. That song was not illustrated. How-
ever, I can assure you the "pleasure" of the
manager was well illustrated by his language.
There were sixteen slides, all brand new.
Thereafter there were few grounds, for
every darned one that developed was
promptly discovered and the "hole" plugged
up before starting the first show each day.
Such things cannot occur now. There are
no iron floors. Nor do projectionists run
song slides. But there nevertheless are leaks
of current in very many projection rooms,
and while the waste may be small and of
little consequence if but one day be con-
sidered, in a month it may run to a very
respectable figure. Not long ago I was
consulted by a client over in New Jersey.
He complained that his current bills were
higher than they should be. I found no less
than six small, constant current leaks in his
projection room. Just a little in each one,
but, except for the lights, the projectionist
was in habit of leaving the projection room
main switch closed all night, so the loss
worked steadilv for twenty-four hours. In
a month it boosted the current bills, believe
you me !
A magneto should be supplied as part of
theatre equipment. Its use should be made
obligatory at least twice a week, with a
written report of the tests delivered to the
office.
March 5 , 1938
MOTION PICTURE HERALD
51
WHAT THE PICTURE
DID FOR ME
Columbia
AWFUL TRUTH, THE: Irene Dunne, Cary Grant—
The perfect comedy! The audience that would fail to
enjoy this must necessarily be a hopeless lot. We
cannot understand why it was so poorly attended,
however. Played January 16-17. — L. A. Irwin, Palace
Theatre, Penacook, N. H. — General patronage.
AWFUL TRUTH, THE: Irene Dunne, Cary Grant-
This is real entertainment and, what's more, every-
one knows it or will know it before the show is over.
Just the kind of a picture you need after the socalled
specials have failed to click. Personally, I think this
performance by Irene Dunne is by far the best per-
formance of any star this season. It's a honey. Tell
'em you got it and play it up as the best thing you
have had in your theatre for months. It won't let
you down. Running time, 92 minutes. Played Feb-
ruary 20-22— John J. Metzger, Oriental Theatre,
Beaver City, Neb. Small town patronage.
CODE OF THE RANGE: Charles Starrett, Mary
Blake— Played this with "The Game That Kills." Both
pictures well liked. Running time, 60 minutes. Played
February 18-19. — John J. Metzger, Oriental Theatre,
Beaver City, Neb. Small town patronage.
FIGHT TO THE FINISH, A: Don Terry, Rosalind
Keith — What a picture for those who want action.
Boys, you can't go wrong on this one. Keep Colum-
bia's reputation high up. Running time, 58 minutes.
Played February 13-14. Eugene Venne, Radio The-
atre, Longueuil, Que. General patronage.
GAME THAT KILLS, THE: Charles Quigley, Rita
Hayworth — Played this with "Code of the Range."
Don't believe in long drawn out double features. This
is the type of show we give them, approximately a
two-hour program. Both pictures well liked. If you
haven't played "The Game That Kills" be sure to tell
your patrons you have an exciting ice hockey story.
Running time, 60 minutes. Played February 18-19. —
John J. Metzger, Oriental Theatre, Beaver City, Neb.
Small town patronage.
I'LL TAKE ROMANCE: Grace Moore, Melvyn
Douglas — I guess this one was O. K., but the young
people stayed at home and rested two nights in a
row. The old ones fell for it and that is the only
reason that I could stay open. Play it on week days
and you'll get by. Running time, 89 minutes. Played
February 9-10. — B. J. Aylesworth, Lyric and Con-
nellee Theatres, Eastland, Texas. General patronage.
IT HAPPENED IN HOLLYWOOD: Richard Dix,
Fay Wray— Played this on a Bargain Night with a
Community Sing and 3 Stooges. Pleased in spite of
a few reports I had heard. Running time, 67 minutes.
Played February 17.— John J. Metzger, Oriental The-
atre, Beaver City, Neb. Small town patronage.
LIFE BEGINS WITH LOVE: Jean Parker, Doug-
lass Montgomery — Another comedy hit from Columbia.
It is a new angle on this comedy business and is sure
to please all who see it. Running time, 68 minutes.
Played February 11-12.— R. W. Crickmore, Rainbow
Theatre, Newport, Wash. General patronage.
LOST HORIZON: Ronald Colman, Jane Wyatt—
Bad weather and public opinion on the picture only
reasons for poor box office receipts. Staff and personal
opinions, a rare production. Running time, 115 min-
utes. Played February 3-5. — Eugene Venne, Radio
Theatre, Longueuil, Que. General patronage.
ROARING TIMBER: Jack Holt, Grace Bradley—
This turned out to be a good action picture, with a
nice story. Played to a fair house, considering the
cold weather. Running time, 65 minutes. Played
January 29-30.— Fischer & Bichler, Mattray Theatre,
Strasburg, N. D. Small town patronage.
First National
ADVENTUROUS BLONDE, THE: Glenda Farrell,
Barton MacLane — Clever comedy drama tale, combin-
ing talents of newspaper girl and detective hero.
Pleased. — P. G. Estee, Estee Theatre, Parker, S. D.
Small town patronage.
ALCATRAZ ISLAND: John Litel, Ann Sheridan—
In the face of the publicity given Alcatraz at this
time we seemed to have dated the subject in at the
right time. All week the headlines brought out some-
thing about Alcatraz. People were curious to know
what it was all about. Did better than average Sunday
business and pleased. Very good story and no need
N this, the exhibitors' own de-
partment, the theatremen of the
nation serve one another with
information on the box-office per-
formance of product for their mu-
tual benefit. It is a service of the
exhibitor for the exhibitor. Address
all communications to —
What the Picture Did for Me
MOTION PICTURE HERALD
Rockefeller Center, New York
to be afraid of it any day of the week. This Ann
Sheridan just about as sweet as they make them.
Why Warners don't wake up to the possibilities of
this girl is beyond me. Give her something in the
bigger class and I'll wager her personality will sparkle
all over the screen. Running time, 64 minutes. Played
February 13-14. — John J. Metzger, Oriental Theatre,
Beaver City, Neb. Small town patronage.
ALCATRAZ ISLAND: John Litel, Ann Sheridan-
very good picture of its kind, and it did real well at
the box office.— P. G. Held, New Strand Theatre, Gris-
wold, Iowa. General patronage.
ALCATRAZ ISLAND: John Litel, Ann Sheridan—
Too bad they gave little production or directorial at-
tention to this, for even as carelessly produced as it
is, it seemed to attract business. But it will fail to
come up to your patrons' expectation. At least, so
we found it. Played January 15. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
CHINA CLIPPER: Pat O'Brien, Beverly Roberts—
A very interesting story that pleased 100 per cent.
This picture has everything that pleases a small town
audience. Running time, 83 minutes. Played August
13-14.— J. P. Johnson, Sons of Norway Theatre, Am-
brose, N. D. Small town and rural patronage.
DOWN THE STRETCH: Patricia Ellis— Just a
honey for a small town. Thanks. Miss Ellis very
popular here. Why don't First National use this star
more? Play it.— A. L. Dove, Bengough Theatre, Ben-
gough, Sasic., Canada. Small town and rural patron-
age.
EARTHWORM TRACTORS: Joe E. Brown, June
Travis — One of Joe Brown's best pictures. It had
them all roaring with laughter. Joe is popular with
our patrons. Running time, 67 minutes. Played
August 27-28.— J. P. Johnson, Sons of Norway Theatre,
Ambrose, N. D. Small town and rural patronage.
EXPENSIVE HUSBANDS: Beverly Roberts, Pat-
rick Knowles — Dear Mr. Sears: Here is the only
argument for thg boys who use some monetary at-
traction to get patrons. This picture is about the
world's worst and we could not get by with it even
on a double feature. My suggestion is to shelve it.
Running time, 62 minutes. — A. J. Inks, Crystal The-
atre, Ligonier, Ind. Small town patronage.
HOLLYWOOD HOTEL: Dick Powell, Frances
Langford — Entertaining. Not big enough for extended
runs. Will please and did. Running time, 104 min-
utes.— W. E. McPhee, Strand Theatre, Old Town,
Maine. General patronage.
MEN IN EXILE: June Travis, Richard Purcell —
Good entertainment. Running time, 62 minutes.
Played February 11-12. — R. W. Crickmore, Rainbow
Theatre, Newport, Wash. General patronage.
SUBMARINE D-l: Pat O'Brien, George Brent-
Excellent story built around the submarine service.
Instructive as well as thrilling, as a great many have
never seen a ship. Good cast, but as usual Pat
O'Brien talks a little too fast. Running time, 105
minutes. Played February 9-10. — Gladys E. McArdle,
Owl Theatre, Lebanon, Kansas. Small town patronage.
SUBMARINE D-l: Pat O'Brien. George Brent,
Wayne Morris — Nothing wrong with "Submarine
D-l." It's everybody's picture from the smallest kiddie
to your oldest patron. Many excellent shots of Uncle
Sam's fighting units. "Submarine D-l" opened against
a snow storm but made it's way in spite of it. Run-
ning time, 105 minutes. Played January 30-31. — John
J. Metzger, Oriental Theatre, Beaver City, Neb.
Small town patronage.
WEST OF SHANGHAI: Boris Karloff, Beverly
Roberts — Warner Bros, had something when they
started this one but it seems they muffed their
chance. This is a good action picture but a very
weak plot for Karloff. Running time, 65 minutes.
Played February 9-10. — R. W. Crickmore, Rainbow
Theatre, Newport, Wash. General patronage.
GB Pictures
SILENT BARRIERS: Richard Arlen— One of the
best pictures to date coming from Gaumont British.
If you can, by all means play it. Running time, 95
minutes. Played January 20-22. — Jno. S. Erickson,
Rex Theatre, Iron Mountain, Mich. Neighborhood
patronage.
Grand National
HIDEOUT IN THE ALPS: Jane Baxter, Anthony
Bushell — A swell show spoiled by smutty sound and
dialect. If it wasn't for its excellent photography this
picture would be a flop. Running time, 70 minutes.
Played February 10-12.— Jno. S. Erickson, Rex Theatre,
Iron Mountain, Mich. Neighborhood patronage.
SOMETHING TO SING ABOUT: James Cagney,
Evelyn Daw — Only fair. No story value. Business fell
off bad. Played March 29-31. — W. C. Lewellen, Fed-
eral Theatre, Denver, Col. Neighborhood patronage.
SOMETHING TO SING ABOUT: James Cagney,
Evelyn Daw — A very good picture. But Cagney is
such a different person in this some may quibble over
the entertainment offered. Generally well liked. How-
ever, only fair draw. Played January 22.— L. A. Irwin,
Palace Theatre, Penacook, N. H. General patronage.
Metro-Gold wyn-Mayer
AFTER THE THIN MAN: William Powell, Myrna
Loy — This was one of our ten best pictures shown
at this theatre the past twelve months. A great
show, and a wonderful performance by two popular
stars. Pleased 100 per cent. Received many favorable
comments on this picture from our patrons. Running
time, 112 minutes. Played January 21-22.— J. P. John-
son, Sons of Norway Theatre, Ambrose, N. D. Small
town and rural patronage.
BAD MAN OF BRIMSTONE: Wallace Beery-
Very favorable comments from the customers. New
tint adds a lot to the picture. Photography beautiful.
Beery gives a fine characterization. Dennis O'Keefe
was well received here.— John A. Milligan, Broadway
Theatre, Schuylerville, N. Y. Small town patronage.
BEG, BORROW OR STEAL: Frank Morgan,
Florence Rice, John Beal— Good picture that did not do
business. Why, I don't know, except perhaps the
title did not appeal, but with Frank Morgan in it,
it should have done better than the film rental, but
it didn't. There is no question but with this socalled
recession on, which is approaching a major depres-
sion, those of us who bought early are oversold. That
we are finding out each week that we run.— A. E.
Hancock, Columbia Theatre, Columbia Citv, Ind. Gen-
eral patronage.
BRIDE WORE RED, THE: Joan Crawford-Show
drew what it merited. A D picture that has followed
a lot of others into B class rental. Played Januarv
30-31.— Ike Hables, Reel Joy Theatre, King City, Cai.
Small town patronage.
BRIDE WORE RED, THE: Toan Crawford, Fran-
chot Tone, Robert Young— The very best Crawford
performance that I have seen to date and what few
of our folks saw it really enjoyed it. Marred onlv by
Crawford's pronunciation of the word "contessa." the
picture beautifully captures the spirit of the Tyrolean
Alps and gives it universal appeal. Running time 103
minutes. Played February 14-15. — H. Wilson Young
Wahoo Theatre. Dubach. La. Small town and rural
patronage.
BROADWAY MELODY OF 1938: Robert Taylor
Eleanor Powell— Entirely too long. Poor story. Danc-
ing of Powell ordinary and Taylor wasted. Took a
genuine nose dive for me. Running time, 110 min-
(Continued on following parte)
52
MOTION PICTURE HERALD
March 5, 1938
(Continued from preceding page)
utes. Played January 30- February 3. — M. W. Matte -
.check, Lark Theatre, McMinnville, Ore. Local patron-
age.
BROADWAY MELODY OF 1938: Robert Taylor,
Eleanor Powell, Buddy Ebsen, Judy Garland — Al-
though this picture is star studded, it proves to be
just another musical. It will draw, but not up to
standard. — R. L. Hall, Aztec Theatre, Van Alstyne,
Tex. Small town patronage.
CONQUEST: Greta Garbo, Charles Boyer — Oh
what a headache. Poorest weekend gross for a long,
long time. A few of the more serious students of
the drama seemed to think it was O K but the regu-
lar movie patrons thought it was the bunk. Played
January 28. — B. Hollenbeck, Rose Theatre, Sumas,
Wash. Small town patronage.
DAY AT THE RACES, A: Marx Brothers— A
hilarious, mirth rollicking, side splitting comedy by
this famous comedy trio that kept them going from
beginning to end. A few of our audience came near
rolling on the floor with laughter. Pleased 100 per
cent. Running time, 111 minutes. Played February
4-5. — J. P. Johnson, Sons of Norway Theatre, Am-
brose, N. D. Small town and rural patronage.
DOUBLE WEDDING: Myrna Loy, William Powell
— Good show that hardly drew film rental. Perhaps
heavy rain spoiled the gross. Played February 13-14. —
Ike Hables, Reel Joy Theatre, King City, Cal. Small
town patronage.
DOUBLE WEDDING: William Powell, Myrna Loy.
The customers all liked this and came out with a
smile and the box office had a few shekels in the
till. Played January 21— B. Hollenbeck, Rose The-
atre, Sumas, Wash. Small town patronage.
DOUBLE WEDDING: William Powell, Myrna Loy,
Florence Rice — A very satisfactory comedy. It gave
us two good houses in spite of snow and zero weather.
Running time. 87 minutes. Played January 7-8. — G. A.
Van Fradenburg, Valley Theatre, Manassa, Col.
Farming community patronage.
FIREFLY, THE: Jeanette MacDonald, Allan Jones
— A little extra business on this one so it must be
all right. A little high class for the hill billies. Played
February 4. — B. Hollenbeck, Rose Theatre, Sumas,
Wash. Small town patronage.
GOOD EARTH, THE: Paul Muni, Luise Rainer—
Paul Muni and Luise Rainer combine to make this one
of the best pictures of the year. Your audience will
like this one, but the hard part is getting them in the
theatre. Personally, I think this picture should be
voted the best of the year. — R. L. Hall, Aztec The-
atre, Van Alstyne, Tex. Small town patronage.
LAST GANGSTER, THE: Edward G. Robinson,
James Stewart, Rose Stradner — I think Robinson's
portrayal of the gangster is wonderfully convincing;
so much so that one wonders whether he was not
intended to be a gangster and that he became an
actor by accident. The picture drew good houses and
gave excellent satisfaction to all who saw it. Run-
ning time, 81 minutes. Played February 11-12. — G.
A. Fradenburg, Valley Theatre, Manassa, Col. Farm-
ing community patronage.
LAST GANGSTER, THE: Edward G. Robinson,
Rose Stradner, James Stewart, Lionel Stander — a
very good small town picture, as all like Robinson.
The story is the same as most of the gangster pic-
tures, especially all the Robinsons. This one will
draw well though. Play up Lionel Stander well, as
he is good. R. L. Hall, Aztec Theatre, Van Alstyne,
Tex. Small town patronage.
LIVE LOVE AND LEARN: Robert Montgomery,
Rosalind Russell, Robert Benchley — Just fair; not
good enough to eulogize and not bad enough to con-
demn. Running time, 78 minutes. Played February
4-5. — G. A. Van Fradenburg, Valley Theatre, Man-
assa, Col. Farming community patronage.
LIVE, LOVE AND LEARN: Robert Montgomery,
Rosalind Russell, Robert Benchley — An excellent pic-
ture that did just average at the box office. Played
February 11. — B. Hollenbeck, Rose Theatre, Sumas,
Wash. Small town patronage.
LIVE, LOVE AND LEARN: Robert Montgomery.
Rosalind Russell, Robert Benchley — This picture will
fail to pay the film rental, notwithstanding the fact
that there are some first rate stars listed in the cast.
The story is weak and so will be the box office. —
R. L. Hall, Aztec Theatre, Van Alstyne, Tex. Small
town patronage.
LOVE IS A HEADACHE: Gladys George, Franchot
Tone — Just a programer that gets by nicely. The
stars help a lot. Running time. 73 minutes. — W. E.
McPhee. Strand Theatre, Old Town, Maine. General
patronage.
MADAME X: Gladys George. John Beal. Warren
William — An old favorite brought back, and what a
wonderful portrayal Gladys George gives. Hope she is
given the lead in some more features soon. Warren
William is unusually good, while John Beal is tops.
This was enjoyed by the ladies more than the men,
as they all enjoyed a good crv. Running time. 72 min-
utes. Played February 11 -13— Gladys E. McArdle,
Owl Theatre. Lebanon. Kansas. Small town patron-
age.
MAN-PROOF: Myrna Loy. Franchot Tone— Just an
entertaining picture that will not stand extra playing
FOUR SHOWMEN
JOIN REPORTERS
Four exhibitors, from Canada and
three widely separated areas in the
States, enroll this week in the corps
of reporters to "What the Picture Did
for Me."
Reporting for duty on their first
enlistment are:
Eugene Venne, Radio Theatre, Lon-
gueuil, Quebec.
R. L. Hall, Aztec Theatre, Van
Alstyne, Texas.
Reenlisting after two or more years
are these:
Ike Hables, Reel Joy Theatre, King
City, Cal., who last reported on Dec.
28, 1935.
John J. Metzger, Oriental Theatre,
Beaver City, Neb., whose last pre-
vious comment appeared in the issue
of Feb. 20, 1936.
Read the reports of these showmen
in the columns of the department this
week.
time. Running time, 72 minutes.— W. E. McPhee,
Strand Theatre, Old Town, Maine. General patron-
age.
MY DEAR MISS ALDRICH: Edna May Oliver,
Maureen O'Sullivan — Nothing big, but satisfactory
comedy fare. Miss Oliver is very good in this and is
responsible for most of the picture's merit. Running
time, 73 minutes. Played January 21-22. — G. A. Van
Fradenburg, Valley Theatre, Manassa, Col. Farming
community patronage.
NAVY BLUE AND GOLD: Robert Young, James
Stewart, Tom Brown, Florence Rice, Lionel Barry -
more — This is one of the best of the year and will
answer the exhibitor's prayers for a box office attrac-
tion. With James Stewart, Robert Young and Tom
Brown in the leading roles, this picture will please
all audiences. Brown is outstanding in this one. Play
up the football feud between Army and Navy. — R. L.
Hall, Aztec Theatre, Van Alstyne, Tex. Small town
patronage.
PARADISE FOR THREE: Robert Young, Frank
Morgan — Fair comedy. Snow scenes were beautiful,
but not a weekend picture. Played with "Jimmy Fid-
ler's Personality Parade." Running time, 80 minutes.
Played February 20-21.— Ouida Stephano, Grove The-
atre, Groveton, Texas. Small town patronage.
Monogram
DANGER VALLEY: Jack Randall, Lois Wilde— As
a western it was very good. Somehow Randall is not
there when it comes to musical westerns. Running
time, 50 minutes. Played February 3-6. — John S.
Erickson, Rex Theatre, Iron Mountain, Mich. Neigh-
borhood patronage.
WEST OF RAINBOW'S END— Tim McCoy— Ex-
cellent western. McCoy's first on this Monogram re-
leasing schedule. Action good, photography very good
and story carries sustained interest enough to please
any western movie fan. Running time, 54 minutes.
Played February 11. — Harry M. Palmer, Temple Court
Theatre, Washington, Ind. General patronage.
WHERE TRAILS DIVIDE: Tom Keene— Keene,
since he has started in out and out western roles, bids
fair to prove popular with boys and girls, both young
and old, who like their westerns. Give Keene credit
for one thing: he doesn't burst into song every reel
or no. Monogram seems to be doing right by Keene.
They are giving him good production. Running time,
—59 minutes. Played February 4. — Harry M. Palmer,
Temple Court Theatre, Washington, Ind. General
patronage.
Paramount
ANGEL: Marlene Dietrich. Herbert Marshall. Mel-
vyn Douglas — Excellent, but too well polished to suit
the average patron. The box office was an awful lone-
some spot on this. Played January 20-21. — L. A.
Irwin, Palace Theatre, Penacook, N. H. General pat-
ronage.
ANGEL: Marlene Dietrich, Herbert Marshall, Mel-
vyn Douglas — Get ready for a surprise when you play
this one, for it won't satisfy the majority of the
crowd (if you have a crowd). For small towns, Die-
trich will not do. If it hadn't been for Melvyn Doug-
las, the acting would have to go in the ash can. Half
the people walked out before it was over. — R. L. Hall,
Aztec Theatre, Van Alstyne, Tex. Small town pat-
ronage.
BARRIER, THE: Leo Carrillo, James Ellison, Jean
Parker — Very slow. Unexciting. But will get you big
money if you sell the Rex Beach story value and the
wilds of "White Fang" country. Did far above aver-
age here on this angle. Previous run sold differently
and flopped. Played February 5-8. — W. C. Lewellen,
Federal Theatre, Denver, Col. Neighborhood patronage.
BARRIER, THE: Leo Carrillo, Jean Parker, James
Ellison — Story a good one, but the studio muffed it in
part. Action too slow. Cast poor. If they had had a
good strong lead it would have been different. Scenery
does not make a picture. Running time, 93 minutes.
Played February 11-12.— M. W. Mattecheck, Lark The-
atre, McMinnville, Ore. Local patronage.
BLONDE TROUBLE: Johnny Downs, Eleanore
Whitney — Doubled this with "Hopalong Rides Again"
and pleased our Saturday night fans. — John J. Metz-
ger, Oriental Theatre, Beaver City, Neb. Small town
patronage.
BLOSSOMS ON BROADWAY: Edward Arnold,
Shirley Ross — This picture will do plenty to you and
nothing for you. It starts slow and gets slower,
finally failing to jell completely. A good show to pass
up. Played February 12.— Ike Hables, Reel Joy The-
atre, King City, Cal. Small town patronage.
BULLDOG DRUMMOND COMES BACK: John
Barrymore, Louise Campbell — Bury it before the Board
of Health gets you. Impossible. Really kept people
away after opening. Sorry we couldn't pull it. Played
February 2-4. — W. C. Lewellen, Federal Theatre, Den-
ver, Col. Neighborhood patronage.
DAUGHTER OF SHANGHAI: Anna May Wong,
Charles Bickford, Larry Crabbe — This is a good pic-
ture for Dime Night or other half of double feature.
I played it on bargain night and the crowd liked it.
Plenty of action. Running time, 62 minutes. — R. L.
Hall, Aztec Theatre, Van Alstyne, Tex. Small town
patronage.
EBB TIDE: Oscar Homolka, Ray Milland, Frances
Farmer — It's not big, but it will get big money if you
sell the Robt. Louis Stevenson story angle with a
"Mutiny on the Bounty" build up. Try it — and reap.
Running time, 96 minutes. Played February 12-15. —
W. C. Lewellen, Federal Theatre, Denver, Col. Neigh-
borhood patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe — Mae West is washed up for us unless she is
given some pictures. This one had a little interest
aroused, but very little. Picture got bv. Running time,
56 minutes.— W. E. McPhee, Strand Theatre, Old
Town, Maine. General patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe, Charles Butterworth, Herman Bing — Mae can
still strut her stuff. There is no smut in this picture
and it is okay, but from the business done on it, Mae
is through drawing as she did. — A. E. Hancock, Co-
lumbia Theatre, Columbia City, Ind. General pat-
ronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe, Charles Butterworth, Herman Bing — The first
Mae West picture I ever played. It gave splendid
satisfaction to patrons and business was excellent. I
have seen every picture this star has made and con-
sider this her best effort. Absolutely clean and not
a suggestive line in it. Running time, 86 minutes.
Played February 20-22.— William Powell, Lonet The-
atre, Wellington, Ohio. Small town and rural pat-
ronage.
HOLD 'EM, NAVY: Lew Ayres, Mary Carlisle-
Good little filler. Not much football in it, but makes
'em think there is and you're safe. We sold this angle
and got average to fair increase in biz. Played March
29-31.— W. C. Lewellen, Federal Theatre, Denver, Col.
Neighborhood patronage.
HOPALONG RIDES AGAIN: William Boyd, George
Hayes — This, the first of the new series of Hopalongs,
shows a decided improvement, both in musical score
and background. Doubled this with "Blonde Trouble,"
another Paramount which pleased our Saturday night
fans. Running time, 58 minutes. Played February 4. —
John J. Metzger, Oriental Theatre, Beaver City, Neb.
Small town patronage.
MEET THE MAESTROS: Headliners— Paramount
has made the greatest improvement in their shorts
which we have found this season. This one is won-
derful and enjoyed by all. Good any day of the week.
Running time, eight minutes. — A. J. Inks. Crystal
Theatre, Ligonier, Ind. Small town patronage.
MOUNTAIN MUSIC: Martha Raye, Bob Burns— It
is a very good hill-billy comedy picture. Very good
for the small community. Business fair. — Fischer &
Bichler, Mattray Theatre, Strasburg. N. D. Small
town patronage.
ON SUCH A NIGHT: Karen Morley, Grant Rich-
ards— Play it with a big picture if you double bill.
Otherwise you'll be better off not playing it. Little
excitement. No thrills. A "run-of-the-mill" attrac-
tion. Played March 26-28.— W. C. Lewellen, Federal
Theatre, Denver, Col. Neighborhood patronage.
SWING HIGH, SWING LOW: Carole Lombard,
Fred MacMurray, Dorothy Lamour, Charles Butter-
March 5 , 1938
MOTION PICTURE HERALD
53
worth, Jean Dixon — This feature was right down the
alley for our type of audience and in fact should be
suitable for any class of movie fan. There is some
good acting and trumpet playing by Fred MacMurray.
Carole Lombard is a great favorite of ours and comes
through in great style. In addition there is Jean
Dixon and Charles Butterworth to supply the needed
comedy. The songs are tuneful, the plot interesting,
the action dramatic and it's grand entertainment from
start to finish. You can't go wrong with this Para-
mount feature. Running time, 92 minutes. Played
February 19. — J. A. Reynolds, Director of Recreation,
Prison Theatre, State Prison, Trenton, N. J. Prison
patronage.
THIS WAY, PLEASE: Charles "Buddy" Rogers,
Betty Grable, Ned Sparks, Rufe Davis — This is an
ideal small town picture where people are great radio
fans. Play up the stars, as all of them are well
known on the air. Rufe Davis (remember "Mountain
Music"?) is especially good. Running time, 73 minutes.
— R. L. Hall, Aztec Theatre, Van Alstyne, Tex.
Small town patronage.
THRILL OF A LIFETIME: Ben Blue, Judy Ca-
nova, Eleanore Whitney, Johnny Downs, Lief Erick-
son, Larry Crabbe— Here is the first musical that
Paramount has slipped on this season. It is just a
hodge podge thrown together and is lacking badly in
continuity and hit numbers. Feel that Erickson and
Crabbe trying to sing are pitiful. Blue and Canova
are the whole show. Tried it Sunday, Monday, Tues-
day and it is going to fail us badly. Would suggest
it for midweek or the better half of a dual bill. Run-
ning time, 70 minutes.— A. J. Inks, Crystal Theatre,
Ligonier, Ind. Small town patronage.
THUNDER TRAIL: Marsha Hunt, Gilbert Roland-
Made from Zane Grey's "Arizona Ames." As well
made as any out-of-door we have played. Pleased.—
P. G. Estee, Estee Theatre, Parker, S. D. Small town
patronage.
TRUE CONFESSION: Carole Lombard, Fred Mac-
Murray, John Barry more— This lively comedy drama
drew and pleased our Sunday-Monday patrons. John
Barrymore and Lynne Overman contributed some nice
support in comedy bits.— P. G. Estee, Estee Theatre,
Parker, S. D. Small town patronage.
TRUE CONFESSION: Carole Lombard, Fred Mac-
Murrav — A good comedy-drama. Some of the comedy
was rather silly, but, on the whole, the picture gave
satisfaction. Business was just fair. Running time, 82
minutes. Played February 6-8.— William Powell, Lonet
Theatre, ellington, Ohio. Small town and rural pat-
ronage.
WELLS FARGO: Joel McCrea, Bob Burns, Frances
Dee— The finest picture to play this theatre in a
year's time. Business was tremendous and everybody
satisfied. Paramount can be as proud of this super-
special as they were of "The Covered Wagon." Never
was a picture better directed. I sat through this fea-
ture three times myself. Running time, 115 minutes.
Played February 13-15. — William Powell, Lonet The-
atre, Wellington, Ohio. Small town and rural pat-
ronage.
WELLS FARGO: Frances Dee, Bob Burns, Joel
McCrea — A natural if there ever was one. Last night
the weather was very bad and the crowd small, but
still it is a knockout. Paramount is outstanding in
their product for such situations as ours. _ Burns is
tops and Miss Dee again shows her ability as an
actress. We consider Frank Lloyd the best money
making director in Hollywood for the small town ex-
hibitor. We played this picture Thursday, Friday and
Saturday, but it can be shown any day in the week
and should be box office. Just a swell show. Running
time, 115 minutes.— A. J., Inks, Crystal Theatre, Ligo-
nier, Ind. Small town patronage.
Republic
ESCAPE BY NIGHT: William Hall, Anne Nagel—
A fairly good gangster story, but the sound was
plenty poor. Business fair. Running time, 67 min-
utes. Played February 19.— Fischer and Bichler, Mat-
tray Theatre, Strasburg, N. D. Small town .pat-
ronage.
RKO Radio
ANNAPOLIS SALUTE: James Ellison, Marsha
Hunt, Harry Carey — Good title. Good exploitation pos-
sibilities. And that's the works. Nothing to the pic-
ture. Runnnig time, 65 minutes. Played February
12-15— W. C. Lewellen, Federal Theatre, Denver, Col.
Neighborhood patronage.
BREAKFAST FOR TWO: Barbara Stanwyck, Her-
bert Marshall— Don't overlook a single angle of this
picture. Screen it and form your own opinion. It did
great here. Several hilarious comedy sequences and
lots of laughs in between. Played February 5-8.—
W. C. Lewellen, Federal Theatre, Denver, Col. Neigh-
borhood patronage.
DAMSEL IN DISTRESS, A: Fred Astaire, Burns
& Allen— Running time too long for the story. Astaire
below former standard. Show saved by Burns & Allen.
Dancing secondary. Story poor. Running time. 99
minutes. Played February 13-15.— M. W. Mattechek,
Lark Theatre, McMinnville, Ore. Local patronage.
DAMSEL IN DISTRESS, A: Fred Astaire, George
Burns and Gracie Allen — While this picture did not
do "Follow the Fleet" or "Top Hat" grosses, we had
no walkouts, no complaints. Picture contains an
abundance of laughs, and contrary to previous reports
our patrons did not feel that Gracie and George were
overdone. Fred's Drum Dance is in a class by itself.
Of course, Ginger Rogers was missed in this produc-
tion, but our patrons had the pleasure of seeing her
the night before in "Stage Door." Running time, 101
minutes. Played February 9. — John J. Metzger, Ori-
ental Theatre, Beaver City, Neb. Small town pat-
ronage.
DAMSEL IN DISTRESS, A: Fred Astaire, Burns
and Allen — A fairly good musical comedy that starved
to death at the box office. Grossed about half the
usual "take" on the team of Astaire and Rogers. In
spite of the valiant efforts of Burns and Allen, the
picture was dull in spots and many patrons were
frank to say they did not care for it. RKO should
either give us the team of Astaire and Rogers, or re-
duce the allocation. Running time, 98 minutes. Played
January 30- February 1. — William Powell, Lonet The-
atre, Wellington, Ohio. Small town and rural pat-
ronage.
DANGER PATROL: Sally Eilers, John Beal, Harry
Carey — This picture had no drawing power, but it
gave very good satisfaction. Several patrons re-
marked on its entertaining qualities. An excellent fea-
ture for a double bill on weekends. Running time, 60
minutes. Played February 10-12. — William Powell, Lo-
net Theatre, Wellington, Ohio. Small town and rural
patronage.
FIT FOR A KING: Joe E. Brown, Helen Mack,
Paul Kelly — A "screwy" hokum comedy which the
kids will go for in a big way, as well as a lot of
grown-ups. The show was "everything," from a storm
at sea to a somewhat modified "Ben Hur" chariot
race. Running time, 73 minutes. Played January 28-
29. — G. A. Van Fradenburg, Valley Theatre, Manassa,
Col. Farming community patronage.
HIGH FLYERS: Wheeler and Woolsey— Comedy
that pleases. Dual program only. — W. E. McPhee,
Strand Theatre, Old Town, Maine. General patronage.
PARK AVENUE LOGGER: George O'Brien— This
picture has everything to please any class of audi-
ence. By all means play it. Running time, 65 min-
utes. Played February 10-12. — Eugene Venne, Radio
Theatre, Longueuil, Que. General patronage.
SHE'S GOT EVERYTHING: Ann Sothern, Gene
Raymond — Our patrons thought this a pretty good
comedy. — P. G. Estee, Estee Theatre, Parker, S. D.
Small town patronage.
STAGE DOOR: Ginger Rogers, Katharine Hepburn,
Adolphe Menjou, Ann Miller — One of the "Ten Best"
and rightfully holds its place in the list of really good
pictures. Played this on a Monday-Tuesday following
a good Sunday business and preceding "A Damsel in
Distress," which cut down attendance somewhat.
Katharine Hepburn once more establishes herself with
the smaller situations. Heretofore, her work was too
heavy for rural patronage. Ginger Rogers does a
swell job and watch this Ann Miller. "Stage Door"
should please every type of patronage. It's a pleasure
to show a picture of this class. Running time, 92
minutes. Played February 7-8. — John J. Metzger,
Oriental Theatre, Beaver City, Neb. Small town pat-
ronage.
STAGE DOOR: Katharine Hepburn, Ginger Rogers,
Andrea Leeds — At long last RKO has come through
with a picture that is swell entertainment. The girls
run in some very funny wise cracks. The only pic-
ture that Hepburn has really hit and there is no
question but what she has something, given the right
material and a cast that supported her as this one
did. Miss Leeds is very good. — A. E. Hancock, Co-
lumbia Theatre, Columbia City, Ind. General pat-
ronage.
_ SUPER SLEUTH: Jack Oakie, Ann Sothern— This
is a good comedy programer that was enjoyed by our
prevue crowd. Oakie's characterization won the sym-
pathy of the audience by entirely too narrow a mar-
gin and this is a problem that his directors will need
to give their careful attention. — Running time, 70 min-
utes. Played February 12-13. — H. Wilson Young, Wa-
hoo Theatre, Dubach, La. Small town and rural pat-
ronage.
THERE GOES THE GROOM: Mary Boland, Bur-
gess Meredith, Ann Sothern — A fair little comedy with
Mary Boland the whole show. A picture like this is
the exhibitor's answer to the producer why we must
run double features. This is a clever little comedy,
but in our situation it could not have been run alone.
Running time, 57 minutes. — A. J. Inks, Crystal The-
atre, Ligonier, Ind. Small town patronage.
WINDJAMMER: George O'Brien, Constance Worth
—Just fair. Got by only showing it one day. O'Brien
has slowed up in this town as far as a good draw is
concerned. Running time, 59 mniutes. Played Febru-
ary 8. — B. J. Aylesworth, Lyric and Connellee The-
atres, Eastland, Tex. General patronage.
YOU CAN'T BEAT LOVE: Preston Foster, Joan
Fontaine — A nice program picture. Drew an average
business and pleased. Running time, 62 minutes. —
Fischer & Bichler, Mattray Theatre, Strasburg, N. D.
Small town patronage.
Supreme Pictures
LAW RIDES, THE: Bob Steele— After three years'
experience, I can say that I have never yet heard a
single kick on any Steele western, and I feel that year
in and year out he has been the most consistently sat-
isfactory western star in the business. And he is still
going strong. Running time, 60 minutes. Played Feb-
ruary 5. — H. Wilson Young, Wahoo Theatre, Dubach,
La. Small town and rural patronage.
Twentieth Century-Fox
BANJO ON MY KNEE: Barbara Stanwyck, Joel
McCrea — A swell comedy and program picture. First
class entertainment for the whole family and a picture
that will please any small town audience 100 per cent.
Good for any day in the week. Running time, 95 min-
utes. Played November 26-27. — J. P. Johnson, Sons
(Continued on following page)
54
MOTION PICTURE HERALD
March 5 , 1938
of Norway Theatre, Ambrose, N. D. Small town and
rural patronage.
BIG TOWN GIRL: Claire Trevor, Donald Woods-
Just a picture that barely gets by. Dual program
only.— W. E. McPhee, Strand Theatre, Old Town,
Maine. General patronage.
CHECKERS: Jane Withers, Stuart Erwin— This one
was her best to date. Don't be afraid of it. Played
it on a Friday and Saturday and really went to town.
Broke all records for an "A" house for kid attendance.
Had a Buck Jones running in my "B" house and it
didn't have a chance. The older folks said that it was
one of the most refreshing pictures that they had ever
seen. Play it. Running time, 72 minutes. Played
February 11-12. — B. J. Aylesworth, Lyric and Connelle
Theatres, Eastland, Tex. General patronage.
COUNTRY BEYOND, THE: Rochelle Hudson, Paul
Kelly — A good program picture for any small town
theatre. An interesting northwoods story well filmed
and a wonderful performance by two popular stars
that are ace high with our audiences. Running time,
68 minutes. Played August 20-21. — J. P. Johnson, Sons
of Norway Theatre, Ambrose, N. D. Small town and
rural patronage.
COUNTRY DOCTOR, THE: Dionne Quintuplets,
Jean Hersholt, June Lang — Showed this picture a lit-
tle late, but nevertheless it did the business for us.
The Quins, Jean Hersholt and June Lang are off to
a good start with our patrons. Let us have more of
the same type. Played September 3-4. — J. P. Johnson,
Sons of Norway Theatre, Ambrose, N. D. Small town
and rural patronage.
HEIDI: Shirley Temple, Jean Hersholt — Some said
this was Shirley's best picture, but I do not think
it is. Struck two very stormy nights, but even that
did not account for the extremely low gross. Shirley
has always been very popular here, but "Wee Willie
Winkie" took such a nosedive I am afraid her pictures
will never go over very well again. My patrons pre-
fer something more modern. The cast is very good
and photography is excellent, but it just didn't bring
them in. There were more adults than children and
that is unusual with a Shirley Temple picture. Run-
ning time, 88 minutes. Played February 16-17. — Gladys
E. McArdle, Owl Theatre, Lebanon, Kan. Small town
patronage.
LITTLE MISS NOBODY: Jane Withers, Ralph
Morgan — Jane Withers is very popular with our
patrons and this picture is one of her best. Running
time, 72 minutes. Played October 29-30. — J. P. John-
son, Sons of Norway Theatre, Ambrose, N. D. Small
town and rural patronage.
LOVE AND HISSES: Walter Winchell, Ben Bernie,
Simone Simon — This picture was a very big disappoint-
ment to me and everyone else. We did not draw well
on it and am glad we didn't because people would
think that all the good pictures had been used up.
Play it on week days and you will get by with it.
Running time, 84 minutes. Played February 13-14. —
B. J. Aylesworth, Lyric and Connellee Theatres, East-
land, Texas. General patronage.
ONE IN A MILLION: Sonja Henie, Adolphe Men-
jou — A new star that sure broke the ice as far as our
audience was concerned and held them spellbound
from start to finish with her winning personality,
sunny smile and wonderful performance on her flying
skates. Credit must also be given to the balance of
the cast which was exceptionally good. This picture
had box office appeal and pleased 100 per cent. Run-
ning time, 94 minutes. Played November 5-6. — J. P.
Johnson, Sons of Norway Theatre, Ambrose, N. D.
Small town and rural patronage.
PEPPER: Jane Withers, Irvin S. Cobb— Another
Jane Withers picture that drew well and pleased our
audience 100 per cent. Little Jane is very popular
with our patrons. Running time, 64 minutes. Played
December 10-11. — J. P. Johnson, Sons of Norway The-
atre, Ambrose, N. D. Small town and rural patronage.
POOR LITTLE RICH GIRL: Shirley Temple— It
was rather late when we got to play this picture, but
that did not seem to make any difference. Shirley
sure drew them in and pleased 100 per cent with her
usual wonderful performance. Played November 12-
13. — J. P. Johnson, Sons of Norway Theatre, Ambrose,
N. D. Small town and rural patronage.
PRIVATE NUMBER: Loretta Young, Robert Tay-
lor— A good program picture that pleased our audience
100 per cent. Running time, 79 minutes. Played Oc-
tober 22-23. — J. P. Johnson, Sons of Norway Theatre,
Ambrose, N. D. Small town and rural patronage.
REUNION: Dionne Quintuplets, Jean Hersholt,
Rochelle Hudson — This was our second picture of the
Dionne Quintuplets and Jean Hersholt, and it went
over just as good as our first one, "The Country Doc-
tor." We did not get to show it until quite late,
but it drew them in just the same. A beautiful story,
entertaining, and a swell performance by all of the
cast. Pleased 100 per cent. Waiting for the next one.
Running time, 81 minutes. Played December 24-25. —
J. P. Johnson, Sons of Norway Theatre, Ambrose,
N. D. Small town and rural patronage.
SECOND HONEYMOON: Loretta Young, Tyrone
Power, Lyle Talbot — Just a light, frothy_ tale of a
divorced couple meeting again and starting a new
romance, ending in the divorce of husband No. 2,
Lyle Talbot. Drew a little extra and seemed to please.
—P. G. Estee, Estee Theatre, Parker, S. D. Small
town patronage.
TARZAN'S REVENGE: Glen Morris. Eleanor Holm
— No stars. With the proper stars in the leading parts
this would have been a good picture. Played it on a
double bill with "Danger Patrol." The Tarzan pic-
ture drew them in and "Danger Patrol" gave them
their money's worth. Running time, 70 minutes.
Played February 10-12.— William Powell, Lonet The-
atre, Wellington, Ohio. Small town and rural pat-
ronage.
THIN ICE: Sonja Henie — Nice picture, well directed.
More than average business. Fox is always Fox for
good pictures. Running time, 78 minutes. Played Feb-
ruary 6-7. — Eugene Venne, Radio Theatre, Longueuil,
Que. General patronage.
YOU CAN'T HAVE EVERYTHING: Alice Faye,
Don Ameche — Played that picture for a midnight show,
then again on a two-day run. Swell picture, enjoyed
by everyone. You don't have to hide in operator booth
after showing _ such a picture. (Lady in late fifties
asked re-showing of scene Alice Faye-Don Ameche
showing how to act to leading actor and singing
"Afraid to Dream.") Running time, 98 minutes.—
Eugene Venne, Radio Theatre, Longueuil, Que. Gen-
eral patronage.
United Artists
COME AND GET IT: Edward Arnold, France?
Farmer, Joel McCrea— This proved to be a popular
program picture and pleased our audience 100 per cent.
An entertaining story, well filmed, and a performance
that was tops with three stars that are very popular
with our patrons. Running time, 99 minutes. Played
November 19-20— J. P. Johnson, Sons of Norway The-
atre, Ambrose, N. D. Small town and rural patronage.
DEAD END: Sylvia Sidney, Joel McCrea— Very
good show that failed to click at the box office. Played
February 6-7. — Ike Hables, Reel Joy Theatre, King
City, Cal. Small town patronage.
DODS WORTH : Walter Huston, Ruth Chatterton,
Paul Lukas, Mary Astor — A swell picture based on
a good story, that pleased 100 per cent. This picture
had everything to bring them in for an evening's
first-class entertainment. Received many favorable
and pleasant comments on this one. Running time,
101 minutes. Played December 31-January 1. — J. P.
Johnson. Sons of Norway Theatre, Ambrose, N. D.
Small town and rural patronage.
ELEPHANT BOY: Sabu, W. E. Holloway, Walter-
Hudd — A first-class picture that brought them in. Had
them both laughing and crying. Pleased 100 per cent.
This was our first picture from this star, and from
reports received from our patrons it appears that we
will have to book another one soon to keep peace in
the family. Running time, 81 minutes. Played Janu-
ary 7-8.— T. P. Johnson, Sons of Norway Theatre,
Ambrose. N. D. Small town and rural patronage.
GARDEN OF ALLAH, THE: Marlene Dietrich,
Charles Boyer— A great picture for those that like
swell scenery and large scale productions, in color.
However, our box office did not suffer any and it
drew well. Running time, 78 minutes. Played De-
cember 3-4. — J. P. Johnson, Sons of Norway Theatre,
Ambrose, N. D. Small town and rural patronage.
HISTORY IS MADE AT NIGHT: Charles Boyer,
Jean Arthur — A good picture that drew well and
pleased 100 per cent. A nice story that was interest-
ing from start to finish, well acted by Charles Boyer
and Jean Arthur. Running time. 97 minutes. Played
January 28-29. — J. P. Johnson, Sons of Norway The-
atre, Ambrose, N. D. Small town and rural pat-
ronage.
HURRICANE, THE: Jon Hall, Dorothy Lamour—
Plenty of praise for a fine picture, which went over
big here. — John A. Milligan, Broadway Theatre, Schuy-
Ierville, N. Y. Small town patronage.
NOTHING SACRED: Fredric March, Carole Lom-
bard— Just an ordinary picture. Color entertains.
Won't stand extra playing time and don't pay any
more than the ordinary picture price. We got trimmed
plenty. Running time, 71 minutes. — W. E. McPhee,
Strand Theatre, Old Town, Maine. General patronage.
NOTHING SACRED: Carole Lombard, Fredric
March, Charles Winniger — A swell comedy that will
make them all laugh and be glad they saw it. I played
it on a night when under ordinary weather conditions
I would have had a full house, but rain ruined it.
Running time, 75 minutes. — R. L. Hall, Aztec The-
atre, Van Alstyne, Tex. Small town patronage.
ONE RAINY AFTERNOON: Francis Lederer. Ida
Lupino, Roland Young — A dandy program picture that
seemed to draw and please our patrons. Consider
this first-class entertainment for the whole family.
Running time, 79 minutes. Played December 17-18.—
J. P. Johnson, Sons of Norway Theatre, Ambrose,
N. D. Small town and rural patronage.
PRISONER OF ZENDA, THE: Ronald Colman,
Madeleine Carroll, Douglas Fairbanks, Jr. — Magnifi-
cent, but withal a flop! We seemingly can never sur-
mount the obstacle of a costume picture, not even
when it hits such strides as does this one. Douglas
Fairbanks, Jr., was outstanding. Played January 13-
14. — L. A. Irwin, Palace Theatre, Penacook, N. H.
General patronage.
STELLA DALLAS: Barbara Stanwyck, John Boles,
Anne Shirley — When folks brave a blizzard, the worst
of the winter and the temperature dropping steadily,
to come out to see a picture you have a pretty good
idea it is good. Some said that it was too realistic,
but was one of the best pictures we have shown. Boles
and Stanwyck do a wonderful job of acting and are
supported by able cast. Running time, 111 minutes.
Played February 13-15. — R. W. Crickmore, Rainbow
Theatre, Newport, Wash.
STELLA DALLAS: Barbara Stanwyck, John Boles,
Anne Shirley — This is one of the best dramas of all
the year. I ran it on Saturday night prevue and
Sunday and then four months later brought it back
for one night only. Did more on it the second time
than the first. Stanwyck excellent in her part, also
Anne Shirley. Play up to the ladies on this one as a
tear jerker. Running time, 104 minutes. — R. L. Hall,
Aztec Theatre, Van Alstyne, Tex. Small town pat-
ronage.
YOU ONLY LIVE ONCE: Sylvia Sidney, Henry
Fonda — A good program picture that pleased our audi-
ence 100 per cent. Good for any day in the week.
Running time, 86 minutes. Played January 14-15.—
J. P. Johnson, Sons of Norway Theatre, Ambrose,
N. D. Small town and rural patronage.
Universal
BEHIND THE MIKE: William Gargan, Judith
Barrett — Too awful for words! Children would hardly
conceive such fragile material as this. Can it! Played
January 18. — L. A. Irwin, Palace Theatre, Penacook,
N. H. General patronage.
BEHIND THE MIKE: William Gargan, Judith
Barret — Poor. Played February 9-11.— W. C. Lewel-
len, Federal Theatre, Denver, Col. Neighborhood pat-
ronage.
CARNIVAL QUEEN: Dorothea Kent, Robert Wil-
cox—Minor attraction that hasn't much to offer any-
one. Played January 15. — L. A. Irwin, Palace The-
atre, Penacook, N. H. General patronage.
IMITATION OF LIFE (reissue): Claudette Colbert,
Warren William— Still good for added good gross after
all these years. Running time, 108 minutes. Played
February 16-18.— W. C. Lewellen, Federal Theatre,
Denver, Col. Neighborhood patronage.
MAN WHO CRIED WOLF, THE: Lewis Stone,
Tom Brown— Not a bad little murder-mystery. Has
a swell new slant on how to kill 'em and not get
caught, only it don't work. Will get by because it's
different. Running time, 66 minutes. Played February
16-18.— W. C. Lewellen, Federal Theatre, Denver, Col.
Neighborhood patronage.
108 MEN AND A GIRL: Deanna Durbin— Wish I
had a picture like that every month, to cure box office
anemia. Swell singing and good music. An every day
of the year picture that will draw everyone. Running
time, 85 minutes. Played February 10-12.— Eugene
Venne, Radio Theatre, Longueuil, Que. General pat-
ronage.
REPORTED MISSING: William Gargan, Jean
Rogers— A good aviation thriller that can be used
in any double bill. Running time, 63 minutes. Played
February 8-9.— Eugene Venne, Radio Theatre, Lon-
gueuil, Que. General patronage.
SUDDEN BILL DORN: Buck Jones, Evelyn Brent
—Pretty good. Not near as good as some of his previ-
ous ones. Slow and draggy in spots. Running time,
60 minutes.— P. G. Held, New Strand Theatre, Gris-
wold, Iowa. General patronage.
THAT'S MY STORY: William Lundigan, Claudia
Morgan— If you have had a bad day this will be the
perfect climax. Wonder why they wasted the time
to make it? Played February 9-11.— W. C. Lewellen,
Federal Theatre, Denver, Col. Neighborhood pat-
ronage.
YOU'RE A SWEETHEART: Alice Faye, George
Murphy — First of all, this picture fell down at box
office. Actually did twice the business of "Wells
Fargo" a week before. However, the picture itself is
a honey and one wonders what it takes to do extra
business these days. Alice Faye and George Murphy
are a fine pair to draw to, and then there is Frances
Hunt, who from now on will be marked as the Girl
with the Million Dollar Legs, and there are many,
many others to mention along with the fine Will
Rogers memorial.— W. H. Brenner, Cozy Theatre,
Winchester, Ind. General patronage.
Warner Brothers
EXPENSIVE HUSBANDS: Beverly Roberts, Patric
Knowles — If you pay more than two dollars for this
one it is too expensive. I advertised that all ladies
who bought a 25-cent ticket could bring their husbands
for 10 cents, but at that I felt like a bandit when I
took their money. Poor story, poor stars and a foreign
brogue is too great a handicap for one picture. Run-
ning time, 62 minutes. Played February 19-20.— Gladys
E. McArdle, Lebanon, Kan. Small town patronage.
GREAT GARRICK, THE: Brian Aherne, Olivia de
Havijland — Some 1750 atmosphere and costumes de-
tracting from the wonderful acting of the principals.
Some of the cast using English and French accent,
in keeping with the costumes and speech, also hurt.
No box office draw and our patrons gave me those
"suffering but resigned" looks. — P. G. Estee, Estee
Theatre, Parker, S. D. Small town patronage.
March 5 , 1938
MOTION PICTURE HERALD
55
ONE WAY PASSAGE: William Powell, Kay Fran-
cis— Good program picture that did pretty good at the
box office. Running time, 64 minutes. — P. G. Held,
New Strand Theatre, Griswold, Iowa. General pat-
ronage.
SWING YOUR LADY: Humphrey Bogart, Nat
Pendleton, Louise Fazenda, Penny Singleton, Weaver
Brothers and Elvira — I want to go on record that this
is the screwiest show on record. A female blacksmith
and Nat Pendleton emoting, ain't that something?
But here is the catch, it is different. Has the Weavers
with • good music, and this Singleton girl is plenty
good. She has that something; dancer and singer.
Elvira and the Weavers extra good; the whole show,
in fact. The audience ate it up, but it is strictly a
new departure in comedy. — A. E. Hancock, Columbia
Theatre, Columbia City, Ind. General patronage.
VARSITY SHOW: Dick Powell— Entirely too long.
Some very good numbers, but Powell, with his air
program, is poison to local fans. He is on the down
grade, and his radio performances are doing him no
good, and this applies to a lot of the stars. They think
they are smart, but they are working themselves out
of the studios. Running time, 121 minutes. Played
February 7-9.— M. W. Mattecheck, Lark Theatre, Mc-
Minnville, Ore. Local patronage.
Short Features
Columbia
CITY OF THE GOLDEN GATE: World in Color-
Interesting. — L. A. Irwin, Palace Theatre, Penacook,
N. H. General patronage.
COMMUNITY SING, NO. 1: Our first one; very
good. Hoping all of them the same. Audience's sing-
ing very poor. Running time, 10 minutes. — Eugene
Venne, Radio Theatre, Longueuil, Que. General pat-
ronage.
COMMUNITY SING, NO. 1: A good subject. — L.
A. Irwin, Palace Theatre, Penacook, N. H. General
patronage.
Educational
MISS LONELY HEARTS: Song and Comedy Hits
— Two lovely dance numbers in this will make up
for any deficiencies. Running time, 10 minutes. — H.
Wilson Young, Wahoo Theatre, Dubach, La. Small
town and rural patronage.
MGM
BEHIND THE CATHEDRAL: Crime Doesn't Pay
Series — First class entertainment. — L. A. Irwin, Pal-
ace Theatre, Penacook, N. H. General patronage.
FRIEND INDEED: Pete Smith Specialties— These
Pete Smiths always are good and should be run when-
ever they can be gotten. Running time, 10 minutes.—
B. J. Aylesworth, Lyric and Connellee Theatres, East-
land, Texas. General patronage.
HOW TO START THE DAY: Robert Benchley—
Very amusing. — L. A. Irwin, Palace Theatre, Pena-
cook, N. H. General patronage.
JIMMY FIDLER'S PERSONALITY PARADE:
Special — Brought a few old-timers in. Advertise it.
Of movie stars long ago, and the fading of Will
Rogers and Jean Harlow brought a few tears. Busi-
ness pretty good in the cold and rain. — Ouida Ste-
phano, Grove Theatre, Groveton, Texas. Small town
patronage.
SUNDAY NIGHT AT TROCADERO: Musical
Comedies — I was disappointed in this one as I was
under the impression it was in color. Rather good
musical, but would have been better in color. Run-
ning time, 20 minutes.— Gladys E. McArdle, Owl The-
atre, Lebanon, Kan. Small town patronage.
Paramount
LET'S GO LATIN: Xavier Cugat and Orchestra—
These boys play that long-hair music but it is good.
— Mayme P. Musselman, Princess Theatre, Lincoln.
Kansas. Small town patronage.
PEEPING PENGUINS: Color Classics— A good car-
toon and the color was keen. My patrons like these
because the makeup is different. — Mayme P. Mussel -
man, Princess Theatre, Lincoln, Kansas. Small town
patronage.
PICKING PETS: Grantland Rice Sportlights— The
best animal reel we ever played. A No. 1 short for
any day of the week. Don't fail to play this one.—
P. G. Held, New Strand Theatre, Griswold, Iowa,
^mall town patronage.
PICKING PETS: Grantland Rice Sportlights— A
good short subject and worth a spot on your best
program. — Mayme P. Musselman, Princess Theatre,
Lincoln, Kansas. Small town patronage.
POPE YE CARTOONS: The kids enjoy this series.
Running time, seven minutes. — George W. Petten-
gill, Jr., Cameo Theatre, Mattawamkeag. Maine.
Rural patronage.
QUEENS OF HARMONY: Phil Spitalny and His
All Girl Orchestra — It is a plenty good musical short
and just right for any program, even a musical. —
Mayme P. Musselman, Princess Theatre, Lincoln,
Kansas. Small town patronage.
SPINACH ROADSTER, THE: Popeye the Sailor—
These Popeye cartoons seem to be getting on a
par with the rest. There was a time when they they
were really standouts but they aren't worth what
Paramount charges. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kansas. Small town patronage.
STAR REPORTER, THE: Headliners— Interest-
ing.— Mayme P. Musselman, Princess Theatre, Lin-
coln, Kansas. Small town patronage.
WHISPERS IN THE DARK: Screen Songs— Fair
enough. — Mayme P. Musselman, Princess Theatre,
Lincoln, Kansas. Small town patronage.
RKO Radio
LONESOME GHOSTS: Mickey Mouse— A good one.
Never go wrong on these. — B. J. Aylesworth, Lyric
and Connellee Theatres, Eastland, Texas. General
patronage.
LONESOME GHOSTS: Mickey Mouse— Kept the
audiences in roars all during this Walt Disney. Fine
color and recording. Running time, eight minutes. —
Eugene Venne, Radio Theatre, Longueuil, Que. Gen-
eral patronage.
MAJOR BOWES: These are getting to be an old
story. One out of three or four are OK. The rest
are not so hot. We consider them just a filler. Poor
prints from the Boston exchange. Running time, nine
minutes. — George W. Pettengill, Jr., Cameo Theatre,
Mattawamkeag, Maine. Rural patronage.
TRAMP TROUBLE: Edgar Kennedy Comedies-
Fair. Kennedy just don't go over with our patrons.
Running time, 19 minutes. — P. G. Held, New Strand
Theatre, Griswold, Iowa. General patronage.
United Artists
DISNEY CARTOONS: In this town of 9,000 we have
played these cartoons back the fifth time. Such
popularity must be deserved (Apologies to Chester-
field). Do you know of any cartoon series that can
take that many repeat runs in an average sized town?
—Harry M. Palmer, Temple Court Theatre, Washing-
ton, Ind. General patronage.
Universal
AIR EXPRESS: Meany-Miny-Moe Cartoons— Good.
— L. A. Irwin, Palace Theatre, Penacook, N. H. Gen-
eral patronage.
HAWAIIAN CAPERS: Mentone Musical Comedies
—Don't fail to play. Wonderful little musical. Run-
ning time, 18 minutes. — Eugene Venne, Radio The-
atre, Longueuil, Que. General patronage.
KEEPER OF THE LIONS: Oswald Cartoons-
Good. L. A. Irwin, Palace Theatre, Penacook, N. H.
General patronage.
RHAPSODY IN ZOO: ilentone Musical Comedies—
A fair presentation of vaudeville acts. — L. A. Irwin,
Palace Theatre, Penacook, N. H. General patronage.
Vitaphone
ALIBI MARK: Floyd Gibbons' "Your True Ad-
venture"— The most consistent good series of shorts
which any company has made in a long time. It is
really astounding that a new series such as these
should take such a hold on the public in such a short
time. We give them extra billing. Running time, 11
minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
DAY AT SANTA ANITA, A: Broadway Brevities-
Good. The coloring very beautiful. Running time, 19
minutes. — P. G. Held, New Strand Theatre, Griswold,
Iowa. General patronage.
HERE'S YOUR HAT: Broadway Brevities— Only
fair musical. — L. A. Irwin, Palace Theatre, Penacook,
N. H. General patronage.
JUNGLE JITTERS: Merrie Melodies— No better to
be had than this one. Enjoyed by large and small.
Running time, seven minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
LITTLE RED WALKING HOOD: Merrie Melodies
— Very good cartoon in color. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
MY LITTLE BUCKAROO: Merrie Melodies— As
entertaining a cartoon that an audience could ex-
pect. Merrie Melodies have made such rapid strides
that they're as entertaining as Disneys. If they had
characters like Disneys they would mean as much at
the box office. Running time, eight minutes. — Peter
Panagos, Sipe Theatre, Kokomo, Ind. General patron-
age.
PLAYING WITH DANGER: Floyd Gibbons' "Youi
True Adventure" — Play this series by all means. They
sure go over and are very interesting. Running time,
16 minutes. — B. J. Aylesworth, Lyric and Connellee
Theatres, Eastland, Texas. General patronage.
PURE FEUD: Edgar Bergen, "Charlie McCarthy"—
These are sure knockouts, both for the kids as well
as the adults. Running time, 10 minutes. — R. W.
Crickmore, Rainbow Theatre, Newport, Wash. General
patronage.
SHE WAS AN ACROBAT'S DAUGHTER: Merrie
Melodies — Fair. Running time, 9 minutes. — R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
SOUND DEFECTS: Rufe Davis— Very good. This
sure helped to put over "Wine, Women and Horses."
Running time, 19 minutes. — P. G. Held, New Strand
Theatre, Griswold, Iowa. Small town patronage.
STARLETS: Broadway Brevities— Extra good. The
kids know their stuff.— W. H. Hardman, Royal The-
atre, Frankfort, Kansas. Small town patronage.
SWING FOR SALE: Hal LeRoy— Hal's dancing
pulls this one into the spotlight. Running time, 19
minutes. — R. W. Crickmore, Rainbow Theatre, New-
port, Wash. General patronage.
56
MOTION PICTURE HERALD
March 5 , 1938
IN COURTS
Michel's Testimony
Ordered in Action
William C. Michel, executive vice-presi-
dent of Twentieth Century - Fox, has been
ordered to appear Friday for an examination
before trial in connection with the $50,000
"piracy" suit brought by Grosby George,
author, against Twentieth Century - Fox by
Justice Bernard L. Shientag in New York
supreme court. Mr. George had asked for
an examination of either Frank Underwood,
present head of the scenario department, or
Joseph C. Shea, former story editor.
Mr. George alleges that he submitted his
story, "Little Miss Nobody," which was
published in the February, 1931, issue of
Modem Romances, to Mr. Shea, and that
it was rejected. Subsequently, Twentieth
Century-Fox produced a film of the same
name based on an original story by Fred-
erick Hazlitt Brennan. Mr. George claims
$50,000 for use of the title and also seeks
an accounting of the profits.
Court Reserves Decision
On "March of Time" Suit
Decision was reserved this week by Jus-
tice Ferdinand Pecora in the New York
supreme court on a motion for a temporary
injunction made by the district committee
of the National Maritime Union and three
members of the crew of the Algic, to restrain
Time, Inc., from further exhibition of the
March of Time reel which deals with con-
ditions in the American merchant marine.
The union is suing for $200,000 damages
for alleged slander, and the individual plain-
tiffs ask $50,000 each. It is claimed that
the trial of the seamen who are under in-
dictment in the Brooklyn Federal court for
alleged mutiny will be prejudiced by the
continued exhibition of the film.
ERPI Suit Set for April
The $211,743 breach of contract suit
brought by John G. Paine, as agent and
trustee for approximately 100 music pub-
lishers, against Electrical Research Prod-
ucts, Inc., was ordered to trial in April by
Federal Judge John C. Knox in the United
States district court in New York this week.
At the same time, Judge Knox permitted
Homer H. Breland, attorney for ERPI, to
withdraw his motion for summary judgment,
dismissing the complaint. The publishers
claim that certain royalties remain unpaid
under a licensing contract with ERPI for
the reproduction of their music in films ex-
hibited in foreign countries. ERPI contends
that the publishers did not own the inter-
national copyright and that nothing is due
under the contract.
Darmour Writ Denied
Ruling that the "good faith" of the plain-
tiff was not shown, Justice Peter A. Schmuck
in New York supreme court this week de-
nied a motion of Larry Darmour, inde-
pendent producer, for a permanent injunc-
tion pending trial to restrain Twentieth
Century-Fox from using the title, "Second
Honeymoon," on a recent picture. An ac-
counting of the profits, damages and a per-
manent injunction are sought. No date was
set for the trial.
SHORT PRODUCT
PLAYING BROADWAY
Week of February 26
CAPITOL
What Price Safety
MGM
Cleaning House
MGM
CRITFRION
\_/ 1\ I 1 r_l\ 1 \^/\ N
Africa Speaks English
Vita phone
KA 1 Kli^ I—I A 1 1
IVIUol^ MALL
p I/O p.J*
RIALTO
Playboy Number One
Educational
I'll Never Change My
Altitude
Paramount
RIVOLI
White Magic
RKO Radio
ROXY
Gandy the Goose
. Educational
STRAND
The Sneezing Weasel. . . .
Vitaphone
Pictorial Review, No. 7. .
. . Vitaphone
Seeks to Examine Books
International Projector Corporation, de-
fendant in a $250,000 breach of contract
suit brought against it by Sentry Safety
Control Corporation, was scheduled to ask
Justice Aaron J. Levy in the New York
supreme court this week for an inspection
of the plaintiff's books. Sentry claims that
a license agreement was made in 1930 under
which International agreed to manufacture
Sentrolas, a sound picture projector for
home use. The agreement allegedly provided
for a $65,000 guarantee, plus $2.50 royalties
on each machine. Sentry contends that the
defendant breached the contract by refusing
to fill orders. Trial has been set for
March 25th.
Test Case on Sale of Rights
Eugene Pauker, agent, -filed a test suit
against the Federal Government in the
United States district court in New York
this week to determine whether sale of film
rights by foreign authors and publishers
residing abroad are subject to United States
income taxes. Mr. Pauker seeks the return
of $3,600 which he paid under protest. The
petition alleged that he arranged the sale
of world film rights.
Jones' Plea Denied
Federal Judge Bascom S. Deaver in
Atlanta, Ga., this week ruled that Robert
Tyre ("Bobby") Jones could not recover
$53,339.37 he paid in income taxes on
revenue from a series of golf shorts he made
for Warner Brothers Pictures, Inc., in 1931
and 1933. Robert P. Jones, father of the ex-
golfing champion, also involved in court
action, announced that an appeal would be
taken.
The elder Jones paid $1,000 for his son's
services and film producers paid Jones, Sr.,
$101,000 in 1931 and $55,200 in 1933, which
money was placed in trust for younger Jones'
three minor children.
Malchin in New York
Leo Malchin, French distributor, is in
New York to arrange deals in this country
and Latin America.
OBITUARIES
Owen McKivett
Owen McKivett, 51, pioneer Racine, Wis.,
exhibitor, died February 26 at his home
there. Mr. McKivett had been in charge of
Warner Brothers theatres in Racine. He
celebrated his 25th anniversary as an exhib-
itor last month. He is survived by his
widow and son.
Gianni Bettini
Gianni Bettini, 78, one of the scientists
who helped Thomas Edison in the develop-
ment of the phonograph, and who recently
has been working on photography and tele-
vision, died Sunday in San Remo, according
to word received in New York.
Richard C. Stout
Richard C. Stout, 53, executive of Hey-
wood-Wakefield Company, died February
24th in New York after a short illness. He
is survived by two brothers.
William B. Dailey
William B. Dailey, president of the Dailey
Corporation of Verona, N. J., manufacturers
of photographic film, and former member
of the local city council, died in Newark
February 23rd after a nine-month illness.
Mrs. Catherine McCarthy
Funeral services were held in Santa
Monica, Cal., last week for Mrs. Catherine
McCarthy, 80, mother of Augustine Vincent
McCarthy of the Hollywood editorial staff of
Quigley Publications. Two other sons, Joseph
McCarthy of Boston and Charles McCarthy
of Santa Monica, also survive.
Carrie Black
Carrie Perkins Black, once a Broadway
character actress, died Sunday in Amity-
ville, L. I. She was 77 years old, the widow
of William Black, an actor, who died four
years ago.
Tribute to McCarthy
A group of friends of the late J. J. Mc-
Carthy visited his grave in Gate of Heaven
Cemetery, Mt. Pleasant, N. Y., last Friday.
McCarthy, former head of the Advertising
Advisorj' Council of the Motion Picture
Producers and Distributors, died in Holly-
wood a year ago February 25th.
Rev. Ahern Sees Place
For Out-of-Ordinary Film
At last Thursday's meeting of the Asso-
ciated Motion Picture Advertisers in the
International Casino, New York, Reverend
Michael J. Ahern, S.J., of Boston, the guest
of honor, emphasized the fact that there is
a market for films dealing with subjects not
ordinarily treated by producers. Father
Ahern had much to do with preparing
"Monastery" for the American screen.
The luncheon was attended by 125.
Dr. Hyman Judah Shachtel, rabbi of the
West End Synagogue, pleaded for "higher
standards" in films and proposed "super-
vision at the source by a committee repre-
senting the public." Dr. Everett R. Clinchy,
director of the National Conference of Jews
and Christians, speaking as a Protestant
churchman, told of the role of the screen
and the church in promoting amity.
March 5 , 1938
MOTION PICTURE HERALD
57
M A N A G E R$*
ROUND TABLE
<iAn international association of showmen meeting zveekly
in MOTION PICTURE HERALD for mutual aid and progress
op
"MISS HUMANITY HOME"
Every now and then a tie-up is effected in New York which
is not only great in importance but which can be adapted in
practically any city in the country.
Such a tie-up was recently engineered for the exploitation of
"The Soldwyn Follies" in the nature of a "Miss Humanity
Home."
Inspired by the recognition of the influence of motion pic-
tures in shaping trends in style and interior decoration, more
than twenty home-making industries combined to create "The
Miss Humanity Home." It was a model, modern five-room
apartment adapted from Andrea Leeds' home shown in the
"Goldwyn Follies."
The idea is of a timely nature, having a direct appeal to the
public, particularly young girls about to be married, since this
home is so designed as to show the public that the finest
American products have definitely come out of the "high cost"
class.
Beside attracting thousands of curious people to the "home"
itself, tremendous publicity breaks occurred co-incident with
the promotion. Further, each of the participating merchants
took advertising space in practically all the metropolitan dailies,
advertising their individual items, giving the picture itself a
splendid plug in all ads.
We are of the opinion that while the number of co-operating
merchants in the smaller towns may be less than twenty still
even a greater interest could be created in this promotion than
dispayed in New York. Also, it may be remembered that all
this free publicity and advertising is obtained at no cost to the
theatre. How effectively it would work out for you depends on
the care you take in its planning and execution. Its possibilities
are practically unlimited.
V V V
OWEN McKIVITT
Close to the whole town recently turned out to honor genial
Owen McKivitt, in charge of the Warner houses in Racine,
Wisconsin, in honor of the celebration of his twenty-fifth year
in show business. The leading newspaper devoted a section
of six complete pages to this beloved person. Editorial com-
ment was abundant in all papers. Leading authorities of State
and City, besides theatremen were extremely generous in
their praise of McKivitt. This short editorial salute was prac-
tically in type, when we received a shock in form of the an-
nouncement of his demise less than a week ago. Nothing we
can say can adequately express the extreme regret we feel
at this untimely and appalling loss to our business and the com-
munity.
V V V
SERIALS
In selling the short subject a lot of exploitation work has
been done by theatremen in connection with important news
events, colored cartoons, etc. There has been a noticeable
lack of activity concerned with the selling of "serials." This
week, however, it was gratifying to receive from both Phil
Laufer of the Criterion and John Joseph's office at Universal,
truly worthwhile material on ticket-selling exploitation, on this
type of entertainment.
Laufer, during the run of the first episode of "The Lone
Ranger" at the Criterion Theatre in New York, adopted an
unusual and attention-getting angle. He had the "Lone
Ranger" ride down Broadway, with appropriate costume, etc.,
and enlisted the aid of the police, who, with an eye to safety
rather than adventure, insisted the Ranger unmask. This
proved to be a crowd-stopper. We believe that this same
slant can be used at small cost in practically any situation.
On "Flash Gordon's Trip to Mars," John Joseph's crew com-
pleted a tie-up with Look Magazine for the serialization of
the story with "stills" in typical screen fashion, using a total
of sixteen full pages for the purpose. The first "episode"
breaks on March 15th.
Utilizing this ior local purposes, it might not be a bad idea
to write Mr. Joseph for copies of these layouts for use in a
special frame in your lobby.
As a matter of fact, it might not be amiss to mention at this
point, that this "serialization" idea of illustrating a story with
stills from the picture, could be used on any serial in the photo
sections of your newspapers. Picture editors, we have dis-
covered by past experience, "go" for this sort of material
in a big way.
58
MOTION PICTURE HERALD
March 5, 193
Round Table
In Pictures
f
Y
Shown above is Lew Black, Manager of the Warner
Aldine Theatre, Wilmington, Delaware shown with
Xorina, dancing star of "Goldwyn Follies." Photo was
taken during the danseuse' personal appearance there.
Local dailies carried stories and art work.
Tommy Kelly and Ann Gillis were guests of honor at a Lincoln's Birthday
luncheon party given for them by John Wanamaker's in New York as part
of a tieup for "The Adventures of Tom Sawyer" engagement at the Music
Hall. The store advertised the event in all local newspapers and drew a great
crowd of mothers and children.
X.VPENITENTIMIV
For the date of "Penitentiary" at the Alvin Theatre, Pittsburgh, Penna.,
Manager George Tyson used this unique illuminated electric sign directly
above the pit. Just before each preview of the trailer, sign was lighted as
sirens blew and shots were fired.
As part of his exploitation for "True Confessions" at the Lido Theatre,
Los Angeles, J. E. Poynter promoted use of oversize French phone for his
lobby display. Copy above read "Hello, Hello, Hello. We're calling to tell
you of the all laugh program" etc. etc.
March 5 , 19 3 8
MANAGERS' ROUND TABLE
59
Shown above is A. L. "Shorty" Hancock, manager of the
Princess Theatre, Springfield, Term, presenting Gene Autry,
(right) singing cowboy, with a few hands of what is reported to
be some of the world's finest dark fired tobacco. Presentation was
made during the star's personal appearance at the Princess.
From City Manager Ed Crabtree, Fischer Theatre, Danville,
III., comes this "Buccaneer" set piece. Cap and blouse done in
pale green; hair gold and rich brown. Shadows of face purple
over light flesh; Red orange necklace; blouse blue; cobalt and
Prussian blue cuffs and collar and chains and scissors of gold.
Skirt three shades of green and underskirt in purples.
Forwarded by Frank Boucher, Strand Theatre, Altoona, Pa. is this
front on "You're a Sweetheart" which was created by Staff Artist
Douglas Melliott. Giant cutouts of Alice Faye were flanked on either
side of boxoffice.
Window display for "Gold is Where You Find It" was planted by
A. B. Morrison, Warner Theatre, Memphis, Tenn. Window shoppers
were asked to guess weight of nuggets displayed and theatreman
awarded passes to those guessing nearest to correct answer.
Eye-attracting indeed %vas Anton Janssen's " Alcatraz" front at the
As tor Theatre, Minneapolis. Giant banners covering all three sides
of marquee heralded the opening. Painted on the display was the
Island of Alcatraz itself
60
MOTION PICTU RE HERALD
March 5 , 1938
QUICK REPORTS FROM THE FIELD
Gangster Material
For "The Last Gangster" engagement
at the Fox Capitol, Glendale, Cal., Jack
Cleland promoted 25,000 blotters from
local typewriter dealer. Front carried
agency's ad and reverse and blotting side
carried theatre stamp and copy "blot on
the last gangster." To further carry out
the idea, a large blot of ink was splashed
on each blotter which was distributed at
the theatre, placed in banks, schools,
hotels, etc.
Display for Cleland's lobby consisted
of large blowups of fingerprints against
a gold backdrop and surrounded by large
red cardboard blotches upon which were
mounted "wanted" circulars of various
types and offenses. All of these were ob-
tained on loan from Bureau of Investiga-
tion. In foreground were letters "The
Last Gangster" nailed together and
painted with red paint denoting blood.
Step platforms were "rigged up" by
newspapers which formed covering.
Industrial Show
Unique was the tieup arranged by
Nathan Wise, RKO director of Public-
ity in Dayton, when he arranged for an
Industrial Show, featuring nationally
famous products manufacturer in Dayton
and held in the RKO Keith Theatre lobby
for one week. The purpose of the exhibit
was to bring to the attention of local citi-
zens exactly what that city was con-
tributing to the national manufacturing
picture.
Show gave local companies a chance to
display their new 1938 models and cre-
ated general goodwill. Seventeen major
companies participated, each building his
own display and meeting all expense in-
volved. Wise promoted tea and wafers
which were served by uniformed attend-
ants, companies represented met cost of
cooperative ad and plugged the event in
their store windows. Theatre ran trail-
ers and carried special lobby posters, and
the theatreman reports that approximate-
ly 10,000 people visited the show and ex-
amined the displays.
Premiere
To mark the world premiere of "The
Adventures of Marco Polo" at the Lin-
coln Theatre, Miami, Sonny Shepherd
of the Wometco Theatres and Carl Erbe
of United Artists arranged with the stew-
ards of Hialeah Park to have the sixth
race known as the "Marco Polo Handi-
cap."
ROSENTHAL PLANTS
RESEMBLANCE CONTEST
Discovering that Mayor Jasper Mc-
Levy of Bridgeport resembles Lincoln,
Morris Rosenthal, Loew's Majestic tied
in with the Times-Star several days
ahead of Lincoln's birthday and ran a
photo of the Mayor in that paper.
Prizes were offered to those who trans-
ferred the picture into an actual por-
trait of the great emancipator. Cards
heralding the contest were planted in
hotel lobbies, Western Union branches
and announcements tacked on bulletin
boards of all nearby schools.
Stage Coach
Managers Proctor and Marsh, Ritz
Theatre, Muskogee, Okla., for the open-
ing gun of their "Wells Fargo" date re-
port using the original Deadwood Stage
Coach that was on the regular mail run
from Denver to Kansas City. Starting at
10 A. M. on a Saturday morning, coach
lumbered down the street amid gun shots
and shouts of cowboys aboard, halting in
front of theatre to pick up waiting pas-
sengers made up in period costumes.
Several large Wells Fargo strong boxes
with title and playdates stamped on sides
were piled on to coach and delivered to
three leading banks and left on display.
Airplane Lobby
To build up his "Atlantic Test Flight"
campaign at the Conley Theatre, Frank-
fort, Ind., Chris Chamales borrowed sev-
eral propellers and mounted them atop
his box office and in the lobby. Line on
the exhibition was carried in all theatre
ads. Another stunt which this showman
finds effective on air pictures is tieup with
libraries, who recommend books pertain-
ing to aeronautics and use counter dis-
plays, in addition to plugging picture at
the Conley.
Judge Sentences
In Canton, Benny Schwartz, manager
of Warners' Ohio Theatre, put over what
is reported to be an excellent campaign on
"Boy of the Streets." Highlights were
the use of 200 22 by 28 cards mounted
on the downtown city light poles, human
interest story on the angle of local judge
sentencing delinquent boys to see the pic-
ture and boy scout benefit ticket sale cam-
pain which went over very well.
Anniversary
Celebrating the 46th anniversary of the
opening of the Fox Illinois Theatre,
Jacksonville, 111., Ralph Bartlett pub-
lished a gala 16-page issue of the "Fox
Movietone News," theatre house organ.
Front page contained announcement of
new modern theatre to be erected shortly
on the present site and, to carry out the
festive occasion, small cuts of birthday
cake with lighted candles were scattered
throughout pages. Inside spread con-
tained stories on old time stage attrac-
tions and other memorable events back in
'92. Merchants' ads helped pay printing
cost and, needless to say, Bartlett man-
aged to get in many plugs for his forth-
coming attractions and good will for his
theatre.
Newspaper Slants
Contests highlighted Ed Pentecost's
"Hurricane" campaign at Loew's Grand,
Atlanta, first of which was the awarding
of guest tickets to those submitting best
essays on Tahiti. Secondly a four page
cooperative ad layout with stars' names
scattered throughout the ads, guest tickets
also going to those correctly assembling
list, and last, cash prizes were given in a
candid camera tieup. As a result of these
various contests, "Hurricane" was ac-
corded plenty of extra publicity.
Bus lines distributed special cards to
neighboring towns, magazine agency
placed cards on all stands, orchestrations
were planted with leading bands about
city and radio station ran spot announce-
ments week ahead and during run.
Governor Aids
Well executed "Snow White" cam-
paign was turned out by Dewey Mous-
son assisted by Charles Levy at the
Knickerbocker Theatre, Nashville, Tenn.,
with the showman securing cooperation
of Governor Gordon Browning, who par-
ticipated in a "Snow White" parade, rid-
ing from the Capitol to the theatre with
"seven dwarfs" and attending special
showing for 1,000 underprivileged chil-
dren.
Board of Education decreed a Disney
art study course an immediate part of the
curriculum ; radio campaigns were ex-
tensive, two stations hooking up with the
theatre to broadcast the kiddie party, in-
cluding the Governor's address and vari-
ous stores cooperated by featuring win-
dow displays plugging the date.
March 5 , 1938
MANAGERS' ROUND TABlE
61
BUCCANEER" DISPLAYS IN LONDON
Conceived by Samuel Goldman, Carlton Theatre,
London, were unusually effective displays for "Bucca-
neer" premiere. Directly below are shown the foyer
dressed to represent the bridge and wheel-house of
LaFitte's pirate frigate and shot of front opening night
with mammoth illuminated ship and banner. At top
right may be seen stage box opposite side of auditorium
with pirate figure and below the proscenium showing
stage setting and orchestra pit transformed to repre-
sent the pirate's treasure cave.
62 MOTION PICTURE HERALD
ALL READY FOR THAT FLIGHT TO FIOLLYWOOD?
UNITED AIRLINES TO
TRANSPORT WINNERS
Next Week's Judges' Decisions
Will Determine Quigley
1937 Grand Awards Winners
The response to last week's announcement
that for the third year the Quigley Grand
Award ceremonies are again to be held in
Hollywood and that the 1937 winners are
to be conveyed to the Coast by air indicates
that there are a lot of showmen on the qui
vive for that Big Week of entertainment
in Studioland.
Final arrangements for the journey are
now completed. The winning theatremen
are to be transported to Hollywood and re-
turn by United Air Lines in one of the
Mainliners, the last word in comfort and
luxury. These new ships are equipped with
new type engines making them one of the
most powerful land planes in America. The
plane carrying the winners will span the
country in 16 hours, making only three stops
over the famous scenic airway which fol-
lows the pioneer trail across the continent.
Pictured above is United's new de luxe
ship. Unusual is the seating plan with four-
teen seats of the swivel chair, overstuffed
variety, placed in a cabin originally designed
to accommodate twenty-one passengers.
Featured also in the new plane are indi-
vidual tables for each passenger, movable
foot rests, bridge tables, binoculars, maga-
zine library and typewriter.
Owing to the untimely demise of Hal
Grady, Palace Theatre, Lubbock, Texas,
there are but twenty-three campaigns to be
considered this year for the Grand Awards.
The two men selected for the year's Top
Prizes will be announced in the issue of
March 12th.
And Hollywood will be all set to give the
winners the biggest kind of a party. The
folks out there sure went to town last year
to welcome Lew Chatham and Sid Holland
and are waiting to turn over the keys of the
city to the 1937 winners.
V
Your attention is called to the Quigley
Awards Information on the right of this
page, dealing with the new system for
granting these Awards for this year (1938).
"Let's Hear From You'."
Artist Sketches
Scenes From "Gold"
Novel exploitation attracted crowds to the
New York Strand for the opening of "Gold
Is Where You Find It" through use of an
artist stationed in front of the theatre week
before opening, sketching scenes from the
picture and inking in a plug for the film,
which created unusual attention. Finished
drawings were given to onlookers as a gift
from the management.
The Journal- American carried prominent
mention of the theatre and playdates in their
serialization of the picture and all their
newspaper delivery trucks were posted with
announcements of the seralization. These
trucks served as "travelling" billboads for
the engagement. Special treasure hunt con-
test was run in the classified ad section of
the paper with cash prizes and tickets dis-
tributed to the winners.
March 5 , 1938
Quigley Awards
Information
At a Qlance
Awards will be made quarterly; that is,
your material will be judged on a basis
of three-month periods. You "start from
scratch" every three months. Quarterly
competitions run: WINTER: Jan. I -March
31; SPRING: April l-June 30; SUMMER:
July I -Sept. 30; FALL: Oct. I -Dec. 31.
V
There are five different classifications
under which you are eligible: "A", cities
of 250,000 or over; "B", cities of 100,000
to 250,000; "C", cities of 25,000 to
100,000; "D", cities under 25,000; "E",
suburban or subsequent runs.
V
Silver Plaques will be awarded to each
entry voted best in the above five classi-
fications. An additional citation will be
voted for the best entry selected as best
from among these five winners, regardless
of classification.
Citation of Merit Sheepskin Certificates
will be awarded for the runner-up in each
classification. First and Honorable Men-
tion Sheepskins will also be voted entries
not awarded plaques of Citations of Merit,
but deemed worthy of recognition.
V
Every contribution from the field to
Managers' Round Table that has to do with
Advertising, Exploitation or Publicity in the
theatre during each three-month period
will be considered in determining the
Quarterly Awards.
V
Complete campaigns are not necessary,
although they are desirable.
V
Institutional campaigns such as anni-
versaries, festivals, new theatre openings,
new season drives, kiddies' clubs, civic tie-
ups, etc., will also be eligible for recog-
nition.
V
belections by the Judging Committee
will be based upon an entrant's efforts dur-
ing the three-month competition and not
upon any one single picture campaign, as
heretofore.
The Quigley Annual Awards will be con-
tinued in 1938, the winners to be chosen
from among entrants earning the highest
ratings in the year's four quarterly Com-
petitions.
V
It is important and of vital interest to
you that you keep sending material from
week to week or such time as you have ac-
tivities ready, since these Awards are based
upon the most consistent efforts of entrants
over the entire three-month period. In other
words, each man may submit as many cam-
paigns and material of any sort as he cares
to during each Quarterly Competition.
March 5 , 1938
MANAGERS' ROUND TABLE
63
UNITED-DETROIT THEATRES ADS
64
MOTION PICTURE HERALD
March 5 , 19 3 8:
JOHN TUCKER
formerly of the Manos Theatre, Vandergrift,
Pa., is now managing the Grand at Mounds-
ville, West, Va.
V
WALTER MURPHY
is now assistant manager at Loew's Or-
pheum, Boston.
V
FRED BREWER
formerly of the Fairfax Theatre, Fairfax,
Okla., now manages the Tall Chief Theatre
there.
V
RUDOLPH LION ZALOWITZ
formerly legal assistant for Skouras The-
atres, is now engaged in the practice of law
in Elizabeth, N. J.
V
JIM KEEFE
has resigned as manager of Fox's Wiscon-
sin Theatre, Milwaukee. JACK RICH-
ARDS, manager of the Palace, has been
transferred to manage the circuit's Shore-
wood, succeeding HAROLD WEISNER,
resigned. CARL REICH, formerly at the
Strand, succeeds Richards, while ROY
PIERCE will supervise both the Wiscon-
sin and Palace.
V
BILL SCHOLL
exploitation man for RKO Radio and United
Artists pictures has just joined the Atlantic
Theatres, Inc., in the capacity of manager
for their Stanley Theatre in Bridgeton,
N. J.
V
KENNETH FORKEY
has opened the new Park Theatre, Boston,
Mass.
V
M. J. LEWIS
has resigned as managing director of the
55th Street Playhouse, New York City. He
will soon announce his new connection.
V
TOM BLAIR
for many years manager of Griffith Brothers
theatres in Enid, Okla. has resigned to re-
tire to his farm in Arkansas.
V
FRANK McSHANE
is now manager of the Paramount, Brattle-
boro, Vt.
V
W. T. CARTER
of Easton, Minn, has purchased the State
Theatre State Center, la. from MERRILL
W. HOOPES.
V
FRANCIS BUSCH
assistant of the Midwest, Oklahoma City,
Okla. has been transferred to the Liberty
in the same position. Other Standard
Theatres changes include MELVIN CAMP,
assistant at the Plaza who succeeded Busch
and HOWARD TROUP assistant at the
Liberty who has gone to the Ritz with GUS
ZAFFOS doorman at the Ritz promoted
to assistant at the Plaza.
V
HARRY ROSE
has been promoted from assistant manager
of the State, Providence, to manager of the
Globe in Bridgeport, Conn.
THE BUREAU OF
MISSING PERSONS
For the purpose of ascertaining the
present whereabouts of the inactive
members listed below, a request is
made for this information from our
readers acquainted with or having
knowledge of these silent brothers:
LELAND MISCHNICK
former city manager with William Young-
claus for the Lyric and Sterling in Superior,
Neb., has resigned to become manager of
Ralph Goldberg's Dundee in Omaha.
V
SAM BADAMO
has replaced Ben Cohen as manager of the
College Theatre, New Haven, Conn.
A. J. Vineyard
F. H. Vogt
Russell W. Volz
Benjamin F. Von Pilski
V. L. Wadltins
David Walsh
John Walsh
Fred E. Walters
E. M. Waltz
K.E.Ward
Art Warner
B. V. Warren
Cobe Wartman
Lou Wasserman
V. D. Watkins
Bob Watson
J. Everett Watson
T. H. Wear
L. Hamilton Webb
Art Weber
Earle Wedge
Alex H. Weinberg
S. D. Weinberg
Paul Weintraub
Charles F. Weisbecker
William Weisbord
George Weiss
William Weiss
Earl Wellman
Earl Westbrook
Earle T. Western
Norman Westwood
Harvey H. Whaley
Robert E.Whall
D. N. Whatley
Carl F. Wheeler
C. E. Wheland
H.O. Whelpley
C. C.Whitacre
Howard E. White
J. C. White
Wallace A.White
Gerald Whitney
Charles A. Whyte
Thomas F. Whyte
Edward F. Wick
Harold Widenhorn
Edwin Wilkins
Hugh Williamson
Ernie Williams
F.A.Williams
H.W.Wills
A. Eugene Wilson
Herman G. Wilson
J. Victor Wilson
R. Wilson
Harry Nat Witty
J. C. Wodetsky
Walter H. Woodman
Walter E. Woodward
James W. Work
Philip Worthen
Merivale Wren
Robert Wyatt
V
CHARLES MARTIN
has been transferred from the Uptown, Par-
sons, Kansas, to the Dickinson in Hiawatha,
Kan. FLOYD WARD replaces him at the
Uptown.
V
FRANK E. RITTER
booker for Harry McClure's district of Fox
Midwest Theatres in Kansas City, Mo., has
been named manager of the Fox Isis, suc-
ceeding ED MATER, who moves into the
central offices of the company as booker.
RALPH ADAMS, formerly at the Fox
Liberty, Fort Scott, Kan., is now booking
for McClure's houses.
V .
JOHN McCONVILLE
is now managing the Gayety, Boston, replac-
ing GROVER BURKHARDT, ill. Suc-
ceeding McConville at the Davis Square is
EDWARD MEYERSON.
V
AL FOWLER
is now manager of the Paramount in North
Adams, Mass.
V
H. A. RODICK
assistant at the Fox, Kansas Citv, Mo., has
succeeded JOE REDMOND as house man-
ager. The latter is now managing the Fox
Brookside.
V
JOHN McMANUS
manager of Loew's Midland, Kansas City, is
a committeeman in the fund drive being
made by the Boy Scouts, Girl Scouts and
Camp Fire Girls.
V
BEN COHEN
of Loew's College Theatre, New Haven,
Conn., who was supposed to have taken over
the management of the Loew MGM Theatre
in Bombay, India, will go to Calcutta instead,
to the Metro Theatre. AL BUEHRIG, for-
mer manager of that house, goes to Bombay.
Namt V
(p»INT) GEORGE BRAINOS
formerly of the Crystal Palace in Brussels,
Position Belgium, is now managing the new Olympia
Theatre in Paris.
V
Th"tr* ED STOFFER
formerly at the Sun Theatre in Brooklyn, is
AJJmt now projectionist at the Arion Theatre in
Middle Village, L. I.
V
City GENE CURTIS
formerly with the Paramount home office is
stste now in Chicago working in the offices of the
Filmack Trailer Company.
C'rC*" O. W. JORDAN
Absolutely No Dues Or Fees! formerly of Roanoke, Va., is the new skipper
of the State Theatre, Columbia, S. C, suc-
^^======================= ceeding- G. R. CRAVER.
APPLICATION FOR
MEMBERSHIP
MANAGERS'
ROUND TABLE
Rockefeller Center, N. Y.
March 5 , 1938
MOTION PICTURE HERALD
65
THE RELEASE CHART
Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release
later than the date of this issue are listed under "Coming Attractions." Letter in parentheses after title denotes audience classi-
fication of production: (A) Adult, (G) General. Numerals following audience classification are production numbers. Dagger symbol
indicates picture is of the 1937-38 season.
ADVANCE
Running Time
Title Star Rel. Data Minute* Reviewed
Dawn to Dusk Margaret Morrls-BIII Edwards Nov. I, "371
Now It th* Tin* Joby Jordan-Jo Can- Nov. 15, 37t
Squadron "B" Margaret Morris-Bill Edward* Sept I5/37T
Coming
Night Nurse Joby Jordan-Joe Carr Jan. I5.'38t
AMBASSADOR-CONN
Running Time
Title Star Rel. Date Minute* Reviewed
Anything for a Thrill F rankle Darro-Kane Richmond.. .June IS. '37
Fighting Texan, The Kermit Maynard-Elalne Shepard. . June 22/37
Roaring Six Gun* Kermit Maynard-Beryl Wallace. . .0*t.
Reugh Riding Rhythm Kermit Maynard-Mary Haye* Aug.
Swing It, Profe»sor (Q) Pinky Tomlin-Paula Stone Nov.
Thanks for Listening Pinky Tomlin-Maxlne Doyle July
Whistling Bullets Kermit Maynard- Harlene Wood.. .May
Young Dynamite Frankle Darro-Kane Richmond. . .Sept.
I5/37T.
I5/37T..
I5/S7t..
12/37...
3,'37...
I5,'37t..
.'60. Nov. 13/37
CELEBRITY
Running Time
Title Star Rel. Date Minutes Reviewed
Coming
For Love of You F. Foresta-Riscoe and Wayno 69
Kiss M* Goodbye M. Schneider-Rlscoe and Wayne 62
COLLECTIVE FILM PRODUCERS
Running Time
Title Star Rel. Date Minutes Reviewed
Green Fields (G) Helen Beverley-M. Goldstein Oct. I l,'37t.. . 105. Jan. 15/38
Coming
Riverside Drive
Uriel Acosta
Yankel the Blacksmith
Yankel— Bolle
COLUMBIA
I2,'38t
l4/37t.. ..62. Oct.
30/37 61. Nov.
1/37 59
23/37
6/37
Running Time
Title Star Rel. Date Minutes Reviewed
All American Sweetheart (Q).. Scott Colton-Patrlcla Farr Nov. 30/S7t 62. Dee. 25/37
Awful Truth, The (G) Irene Dunne-Cary Grant Oet 2l/37t 92. Oct. 9/37
(Exploitation: Dee. 4/37, p. 76; Dee. 18/37, p. 65; Jan. 8/38, ». 82; Jan. 29/38, pp. 83,
84, 86; Feb. 5/38, p. 84.)
Cattle Raider* Chas. Starrett-lris Meredith Feb.
Counsel for Crime (6) Otto Kruger-Jacqueline Well* Sept,
Criminals of the Air (G) Rosalind Keith-Chas. Qulgley Apr.
Dangerous Adventure, A Don Terry-Rosalind Keith Aug.
Devil Is Driving, The (G) Richard Dix-Joan Perry June 25/37 68. July 24/37
(Exploitation: Aug. 21/37, p. 78; Sept 11/37, p. 84; Oet. 30/37, pp. 84, 87; Dee. 18/37.
p. 66; Jan. 29/38, p. 84.)
Fight to the Finish. A Don Terry- Rosalind Keith June 30/37 59
(See "Taxi War," "In the Cutting Room," May 1/37.)
Frame Up, The Paul Kelly-Jaoqueline Well* May 1/37 59
(See "Right Guy," "In the Cutting Room," May 1/37.)
etna That Kill*, The Chas. Qulgley-Rlta Hayworth Sept 2l/37t 56
Girl* Can Play Chas. Qulgley-Jaequellne Well*. ..June 21/37 60
Hmdln' East (Q) Buck Jones-Ruth Coleman Dee. I3/37T 67. Nov. 27/37
Heree* of the Alamo Lane Chandler-Earl Hodgln* Feb.
Htllywood Round-up (G) Buck Jones-Helen Twelvetree*. . . . Nev,
I'll Take Romance (G) Grace Moore-M. Dougla* Dee.
I Promise to Pay (G) Leo Carlllo-Chester Morris Apr.
(Exploitation: Apr. 3/37, p. 64.)
It Can't Last Forever (G) Betty Furness- Ralph Bellamy July
It Happened In Hollywood Richard Dix-Fay Wray Sept.
(See "Once a Hero," "In the Cutting Room," Apr. 17/37.)
It'* All Your* (G) Franeis Lederer-M. Carroll Sept
(Exploitation: Nov. 13/37, p. 62.)
League of Frightened Men (G). Walter Connolly- Irene Hervey May
Life Begins with Love (G) Jean Parker-D. Montgomery Oct.
Little Miss Roughneck Edith Fellows-Leo Carrillo Feb.
(See "In the Cutting Room," Dee. 4/37.)
Lett Horizon (A) Ronald Col man-Jane Wyatt Sept.
(Exploitation: Sept. 5/36, p. 75; Mar. 6/37, p. 89; May 22/37,
I7/38T.. ..75
I6.'37t 64. Oet.
25/37 1 85. Dee.
21/37 65. Feb.
15/37 68. Aug.
7/37T....67
23/87
25/37
27/J7
14/37
1/37 80. Aug. 7/S7
25/37 65. July 24/37
7/37t.. ..68. Oet i/37
9/38t 64
I/S7T.. .118. Feb.
p. 92; July 31/37,
27/57
p. 80;
Aug. 28/37, pp. 96, 100, Oct. 30/37, pp. 84 . 97; Nov. 20/37, p. 94; Dee. 25/ 37,
p. 56; Feb. 5/38, p. 82.)
Motor Madnes* Rosalind Keith-Allen Brook Apr. 5/37 62
(See "Speed Mad." "In the Cutting Room," Feb. 20/37.)
No Time to Marry Mary Astor-Rlehard Arlen Jan. I0/38T....64
Murder In Greenwich Village
(G) Fay Wray-Rlehard Arlen Oct I8,'37t. .. 68. Nov. 6/37
Old Wyoming Trail. The Charles Starrott- Barbara Week*.. Nov.
One Man Justice Charles Starrett- Barbara Weeks.. July
Outlaws of the Orient Jack Holt-Mae Clarke Aug.
Outlaws of the Prairie Charles Starrett- Donald Grayson. . Dee.
Paid to Danee Don Terry-Jacqueline Well* Nov.
l6/37t....68.Nov.
6/37t....56
1/37 59
20/37 61
3l/37t....58
4/37T....56
NOTE: The totals for running time are the official figures an-
nounced by the home offices of the distributing companies.
When a production is reviewed in Hollywood, the running time
is as officially given by the West Coast studio of the company at
the time of the review, and this fact is denoted by an asterisk(*)
immediately preceding the number. As soon as the home office has
established the running time for national release, any change from
the studio figure is made and the asterisk is removed.
Running times are subject to change according to local conditions.
State or city censorship deletions may cause variations from the
announced and published figures; repairs to the film may be an-
other reason.
Penitenltlary (A) Walter Connolly- Jean Parker Jan.
(Exploitation: Feb. 26/38, p. 72.)
Rangers Step In, The Bob Allen-Eleanor Stewart Aug.
Reckless Ranger Bob Allen-Louise Small May
Roaring Timber (G) Jack Holt-Grace Bradley July
Shadow, The (G) Chas. Quigley-Rlta Hayworth Dee.
She Married an Artist John Boles-Lull Deste Nov.
(See "In the Cutting Room," Oct. 9/37.)
Speed to Spare Dorothy Wilson-Chas. Qulgley. ... May
(See "Racing Luck," "In the Cutting Room," Feb. 13/37.)
Squadron of Honor Don Terry-Mary Russell Jan.
(See "The Ameriean Legion," "In the Cutting Room," Nov. 6/37,
Start Cheering (G) Jimmy Durante- Joan Perry Mar.
Thunder In the City (G) Edw. G. Robinson-Lull Deste Apr.
Trapped by G-Men (G) Jack Holt-Wynne Gibson Oet.
Two Fisted Sheriff Charles Starrett- Barbara Week*. .June
Two Gun Law Charles Starrett- Peggy Stratford Apr.
Under Suspicion (G) Jack Holt-Kath. OeMllle Dec.
Venus Makes Trouble James Dunn-Patricia Ellis May
(See "In the Cutting Room," Apr. 3/37:)
Who Killed Gail Preston? Wyn Cahoon-Robert Paige Feb.
Wide Open Faces Joe E. Brown-Jane Wyman Feb.
(See "In the Cutting Room." Jan. 22/38.)
Woman in Distress (G) May Robson-lrene Hervey Jan.
Women In Prison Wyn Cahoon-Scott Colton Jan.
7/38t.. ..79. Feb. 5/81
•37 58
•37 56
•37 65. Aug. 28/37
•37t 59. Dee. 4/37
•37t....78
.60.
•38t.
.55.
'38t 79. Feb. 8/81
'37 76. Feb. IS/87
'37t....65.Nov. 13/87
*37 59
•37 56
"37t....67.Nov. 20/87
•37 58
38t.
38t.
.61 .
.67.
37..
38t.
.68. Feb. 13/87
.59
Coming
Call of the Rockies Chas. Starrett- Iris Meredith Apr. 30/38t
Extortion Scott Colton-Mary Russell Apr. 25/38t
Flight into Nowhere Jack Holt-Jacqueline Wells Apr. I8,'38t
Hidden Trails Chas. Starrett-lris Meredith
Holiday Katharine Hepburn-Cary Grant
Lone Wolf in Paris Francis Lederer-F ranees Drake. ..Mar. 24,'38t
Main Event, The Robert Paige-Jacqueline Well*
Making the Headline* (G) Jack Holt-Beverly Robert* Mar. I0.'38t.. ..66. Jan.
(Reviewed under the title. "The House of Mystery.")
Paris on Broadway Lanny Ross
Rolling Caravans Jack Luden- Eleanor Stewart Mar. 7/S8T....55
Stage Coach Trail Jack Luden-Eleanor Stewart
There's Always a Woman Joan Blondell-Melvyn Dougla* Apr. 8,'38t
Trail Blazer Buek Jones-Marjorle Reynolds. .Apr. Il,'38t
When G-Men Step In Don Terry-Jacqueline Wells Mar. 3l.'38t
Woman Against the World Ralph Forbes-Alice Moore Mar. I7/38T
8/38
CRESCENT
Running Tim*
Title Star Rel. Date Minutes Reviewed
Drum* of Destiny (Q) Tom Keene-Edna Lawrence June 12/37 '60. June 11/87
Law Command*, The Tom Keene- Lorraine Haye* May 12/37 60
Raw Timber Tom Keene-Peggy Key* July 6/37 63
Under Strange Flag* Tom Keene-Luana Walter* Apr. 12/37 64
DANUBIA
(Hungarian Dialogue)
Title Star
Blame It On Love Szleczky-Basthy Sept
HelpI I Have Inherited Irene Agay Dee.
I Married for Love Kabos-Radal Feb.
Man of Gold Maria Egrl-F. KIs* Apr.
Meseanto Pertzel-Torzs Oet.
Miracle of Lourdes John Bars Nov.
My Daughter I* Different Turray-Kabo* Oct.
Once a Week Kabos-Perczel Sept.
Scotchman in Hungary Radey-Oresi Apr.
Storm on the Pustt Kiss-Komcar Apr.
Seeing Hungary Travelogue Sept.
(English Titles)
Slrter Mary Javor-Sved Oct
Tempest In a Charda Javor-Lazar Jan.
Three Spinsters Rajnay-Kabo* Oet.
Toml (G) Pecsl-Adam Sept
Running Time
Rel. Date Minutes Reviewed
6,'37t....78
24/37t....88
4/38t....84
12/37 92
I5.'37t.. . .87
l/37t....62
20/37t 88
I0/S7t.. 74
12/37 95
5/37 78
I,'37t 59
IO/37t 91
7/S8t. -.90
30/37t 72
Il.'37t 81. Oet 30/87
Vlckl (Country Ball) Javor-Rose Bartony Sept. 25,'S7t.. . 87.
66
MOTION PICTURE HERALD
March 5 , 1938
(THE RELEASE CHAE>T--CCNT*D)
Running Time
Title Star Rel. Date Minutes Reviewed
Coming
Lady Seeks Room Zilahi-Kabos Mar. I0,'38t ... .91
Magnas Mlksa Antal Pager Mar. 20,'38t 80
Noszty Lad, The Hungarian Fantasy 97
Texas Mammy Fedak Feb. I8.'38t 89
Yellow Roses Kabos Mar. I,'38t 90
FIRST NATIONAL
Running Time
Rel. Date Minutes Reviewed
Nov. I3.'37t 61. Sept. 1 1 .'37
Nov. 6,'37t.. .64. Oct a. '37
8,'38. pp. 80. 88: Jan. 22,'38.
Sept. 25,'37t....82.Aug. 7.'37
Juno 5/37
86
July
24/87
64
May
1/87
May 15/37 58. Aug. 29/3B
July 10/37
July 17/37 79. June 26/37
Feb. I9,'38t.. ..97. Jan. 22/38
Jan. I5.'38t.. .109. Dee. 25/37
Oct. 2/37t....6I.Oet. 16/37
Apr. 10/37 96. Mar <i, 37
Apr. 4/S7
Deo. Il/37t 61. Oct 30/37
Apr. 24/37.... 82. May 22/37
Aug. 21/37.. 86. July 31/37
int. l6/37t.
Oct 23/37t
Sept 11/37
63. Oet
.97. Oet
9/37
2/37
(See also Warner Brothers)
Title Star
Adventurous Blonde, The (G)
271 Glenda Farrell- Barton Mac Lane.
Altatraz Island (G) 264 John Lltel-Ann Sheridan
(Exploitation: Dee. 18/37, p. 34; Dec. 25/37, p. 54; Jan.
pp. 64, 67.)
Back In Circulation (A) 266... Joan Blondell-Pat O'Brien
Cat* of the Stuttering Bishop,
The, 176 Donald Woods-Ann Dvorak
Cherokee Strip 178 Dick Foran-Jane Bryan
Confession (A) 158 Kay Francis-Ian Hunter
Dance, Charlie, Dance (Q)
165 Stuart Erwin-Jean Mulr..
Daredevil Drivers. The 279 Dick Purcell- Beverly Roberto
Draegorman Courage (G) 168.. .Jean Muir-Barton MacLano
(Exploitation: Nov. 27/37, p. 79.)
Empty Holsters 179 Diok Foran-Patricla Walthall...
Ever Since Eve (G) 162 Marion Davies-R. Montgomery...
Gold Is Where You Find It
(G) 255 George Brent-O. de Havllland. . .
Hollywood Hotel (G) 253 Dick Powell- Frances Langford...
(Exploitation: Jan. 22/38, p. 65.)
Love Is On the Air (G) 289 Ronald Reagan-Juno Travis
Marked Woman (A) 156 Bette Davls-H. Bogart
Men In Exile 174 Richard Purcell-June Travis
(See "In the Cutting Room," Nov. 21/36.)
Missing Witnesses (G) 273.... Dick Purcell-Jean Dala
Mountain Justice (A) 161 Josephine Hutchlnson-G. Brant..
Mr. Dodd Takes the Air (Q)
159 Kenny Baker-Jane Wyman
(Exploitation: Oct. 30/37, p. 88.)
Over the Goal (G) 272 William Hopper-June Travis...
Perfect Specimen, The (G) 257. Errol Flynn-Joan Blondell
Prairie Thunder 180 Dick Foran-EIIen Clancy ,
Prince and the Pauper, The
(G) 152 Mauch Twlns-Errol Flynn
(Exploitation: May 29/37, p. 68: June 26/37, p. 121; July
Feb. 12/38, p. 71.)
Sin Quentln (G) 163 Pat O'Brien-Humphrey Bogart
She Loved > Fireman (Q) 270.. Dick Foran-Ann Sheridan ,
Shi the Octopus (G) 268 Hugh Herbert-Allen Jenkins
Slight Case of Murder. A (A>
259 Edw. G. Robinson-Jane Bryan
Submarine D-l (G) 258 Pat O'Brien-George Brent
(Exploitation: Deo. 18/37, p. 67; Jan. 1/38. p. 57; Jan. 29,
Talent Stout (G) 166 Donald Woods-Jeanne Madden
That Certain Woman (A) 254.. Bette Davis- Henry Fonda
(Exploitation: Sept. 25/37, p. 69.)
That Man's Here Again (G)
175 Mary Maguire-Tom Brown
They Won't Forget (A) 265 Gloria Dltkson-Claude Ralni
(See production article, "The Deep South." May 8/37. p
p. 69; Nov. 20/37, pp. 88, 92; Jan. 1/38. 1. 88.)
West of Shanghai (G) 164 Boris Karlofl -Beverly Roberts
(Reviewed under the title, "War Lord.")
Cominq
Adventures of Robin Hood Errol Flynn-O. de Havilland May 2l,'38t
(See production article, Dec. 25/37, p. 14.)
Beloved Brat (G) 278 Bonita Granville- Dolores Costello. .Apr. 30/38t. . . .62. Feb. 19/38
Secrets of an Actress Kay Francis-George Brent
Up She Goes Frank McHugh
When Were You Born? Anna May Wong
Women Are Like That .Kay Francis-Pat O'Brien Apr. 9/38t
(See "This Woman Is Dangerous," "In the Cutting Room." Oct. 23/37.)
FRANK NORTON
(Greek Dialogue, English Titles)
Title Star
Far from the Crowd Mary Tsagonla .... Apr.
Ftohea Toy Mpeam Vasoula Manolldoy 8ept
Greece of 1938 Newsreels Jan.
Kalnourgea Zoo Rita Karmen Nov.
Reborn Elene Papadake Dee.
True Love Sophea Domogloy Oet.
May 8/37.. l20.Apr. 17/37
3/37, p. 68; Nov. 6/37, p. 59:
Aug. 7/87 70. Apr. 3/37
Dee. I8/S7f.. . 57. Oct. 18/37
Dee. ll/37t...-54.Nov. 13/37
Mar. 5/38t.. *85.Feb. 12/38
Nov. 27/S7T. .105 Nov. 13/37
38. ». 82.)
July 24/37 62. June 12/37
8ept. l8/S7t... 93.Aug. 7.M7
Apr. 17/37 58. Mar. 27/37
0«t. 9/37t. 95. June 19/37
. 16; exploitation: Nov. 13/37.
Oct. SO " ..65 July 17/37
Running Time
Rel. Date Minutes Reviewed
7/37 82.
5/S7t.. ..96.
9/S8t....90.
7/37T...II5.
8/S7t 90.
3/S7t.. ..85.
GB PICTURES
Title Star
Dr. 8yn (G) 3603 Geo. Arliss- Margaret Loekwood..
Gangway (G) 3605 Jessie Matthews-Nat Pendleton..
Girl Was Young, The (G) 7004. Nova Pllbeam- Derrick de Marney.
(Reviewed under the title. "Young and Innocent") (Seo
P. 16.)
I Was a 8py (re-Issue) (G) Madeleine Carroll-H. Marshall..
7013
King Solomon's Mines (Q)
3618 Cedrle Hardwlcke-Roland Young.
(See production article, May 22/37, p. 16.)
Look Out for Love 7002 Anna Neagle-T. Carmlnatl
Running Time
Rel. Date Minutes Reviewed
Oct. 15/37 81. Sept. 18/37
Sept. 1/37 88. Aug. 28/37
.Feb. I7/36T.. ..70. Dee. 11/87
production article, Oot. 30/37,
Jan. l.'SSf.
Sept 23/M
Aug. 26/37 76. July 3/37
.Jan. I5/S8T
Title Star
Hon Stop New York (G) 7001.. Anna Lee-Desmond Tester..
Sez O'Reilly to MacNab (G)
3602 Will Fyffe-WIII Mahoney Nov.
(Reviewed under the title, "Said O'Reilly to McNab.")
silent Barriers (G) 3608 Richard Arlen-LIIII Palmer Apr.
(Seo "The Great Barrier," production article, Feb. 6/37, p. 10
p. 65; May 1/37. p. 81; June 26/37, p. 121: July 17/37, p.
81; Aug. 7/37. p. 94; Sept 4/37, p. 96.)
Talk of the Devil (G) 3607 Ricardo Cortez-Sally Eilers June
Tenth Man. The (Gl 3622 John Lodge-Antoinette Collier. ... May
To the Victor (G) Will Fyffe-John Loder ..Mar.
Two of Us 3619 ... Jack Hulbert-Gina Malo July
Where There's a W II 3624. Will Hay July
Wife of General Ling (G) 7015. Griffith Jones-Adrlenne Renn Feb.
Coming
Asking for Trouble Jessie Matthews
Empty World Nova Pilbeam
Floating City No. I (re-Issue) . Leslie Fenton-Conrad Veldt Apr. I/38T..
Girl Must Live, A Lilli Palmer-Rene Houston
Illegal Holiday John Lodge-Margaret Loekwood
Sailing Along (G) 7003 Jessie Matthews- Roland Young ..Mar. I5.'38t..
Show Goes On, The Anna Neagle-T. Carmlnatl Apr. I5.'38t
Strange Boarders Tom Wails-Renee Saint Cyr
Uneonquered Woman Anna Leo
Wedding Dream Nova Pilbeam
Running Time
Rel. Date Minutes Reviewed
Nov. I7/S7t....70.0et. 2/37
20/37 83. July 17/37
29/37 83. Feb. 27/37
; exploitation: Apr. 3/37,
90: July 24/37, pp. 79.
1/37 76. May 22/87
15/37 65. Aug. 29/36
l/38t. . 78. Feb. 19/38
10/37 64
26/37 74
l/38t.. 70. Feb. 8/38
.87 Feb. 12/38
GRAND NATIONAL
Title Stai Rel.
Bank Alarm 139 Conrao n .ioi-Eleanor Hunt June
Boots of Destiny 204 Ken Maynard- Claire Dodd Sept.
Damaged Goods 175 Pedro de Cordoba Aug.
Forever Yours (G) 155 Benjamlno Glgll May
Frontier Town 220 Tex Ritter Nov.
Girl Said No. The (G) 2>0 Robt. Armstrong-Irene Hervey. . . .Sept
Gold Racket. The (G) 138 ...Conrad Nagel-Eleanor Hunt Apr.
Here's Flash Casey (G) 211. ...Eric Linden-Boots Mallory Oet.
Hideout In the Alp* 199 Jane Baxter-Anthony Bushell July
(Reviewed under the title, "Dustv Ermine.")
Hittln' the Trail 149 Tex Ritter-iorry Bergh Apr.
luggernaut (A) 154 Boris Karloff-Joan Wyndham Apr.
Killers of the Sea (G) 135 Capt Wallace Casewell May
L ove Takes Flight (G) 206 Bruce Cabot- Beatrice Roberts Sept
Man In the Mirror. The (A)
112 E. E. Horton-Genevleve Tobln Apr.
Mr. Boggs Steps Out (G) 216. .Stuart Erwin-Helen Chandler Nov.
Mystery of the Hooded Horse-
men 151 Tex Rltter-lrls Meredith Aug.
Renfrew of the Royal Mounted
(G) 212 James Newlll-Carol Hughes Oet.
Riders of the Rockies 150 Tex Rltter-Loulse Stanley July
Shadow Strikes, The (G) 202... Rod La Rotque-Lynn Anders 8ept
Sing, Cowboy, Sing (G) 145... Tex Rltter-Loulse Stanley May
Small Town Boy (G) 205 Stuart Erwln-Joyce Comet a* Sept
(Exploitation: Oet 16/37, p. 84.)
Something to Sing About (G)
210 James Cagney-E. Daw Sept
Spirit of Youth (G) 299 Joe Louis-Edna Mae Harris Dee.
(Exploitation: Feb. 19/38, p. 82.)
Sweetheart of the Navy 203 Eric Llnden-Ceellla Parker June
Swing It Sailor (G) 215 Wallace Ford-Isabel Jewell Nov.
Tex Rides with the Boy Scouts
(G) 214 Tex Ritter Oet.
Trailln' Trouble 208 Ken Maynard Sept
Two Who Dared (A) 113 Anna Sten-Henry Wllcexon May
(Reviewed under the title, "A Woman Alone.")
Wallaby Jim of the Island*
213 Geo. Houston- Ruth Coleman Oet
Coming
Running Time
Date Minutes Reviewed
25/37 61
3/37t....56'/j
21/37 59. July 10/87
18/87... 70'/a. June 12/37
IB.'37t 58
3/37t..76'/,.May 29/87
10/37... 65'/,. May 1/87
22/37t....58.0eL t/87
23/87 75. Oet 10/86
8/87 58
30/37 64. Oet 17/86
8/37 49. May 18/87
17/371.... 71. AU|. 7/87
24/37. ..ri'A. Jan.
1 2/37 1-..- 68. Nov.
8/37....
18/87
20/87
It/87
8/37?.... 57. Oet
2/87 56
IO/37t..6l'/a.Juiy 17/87
22/37 59.Juae 8/87
24/S7t....6I.Dee. 4/87
S0/S7f..
29/37T..
.93. Sept 4/87
.66. Jap. 8V89
8/S7f 6 1 1/,
5/37t....63.Nev. 18/87
2>/S7t....66.N*v. 8/87
24/S7t....57
8/87 73. June 8/81
l5/37t....8I.Mar. 8/87
Death Takes a Cruise
Don't Lead With Yeur Heart... Anna Sten
Flash Casey, Candid Cameraman. Erie Linden
Gorgeous Anna Sten
Honolulu Honeymoon
King of the Sierras 207 Rex-Shlek
Love Me Again Anna Sten
Love Runs Into Money
Murder at the Ranch© Ken Maynard
Orchid Girl Anna Sten
Painter In the Sky
Renfrew Rides North James Newlll
Rollln' Plains 217 Tex Ritter
Shadow Murder Case, The Red La Rocgue-Astrld Allwyn
(See "In the Cutting Room," Jan. 8/38.)
Snow Covered Wagons
Spy of Napoleon (G) R. Barthelmess-D. Haas
Utah Trail Tex Ritter
Wallaby Jim In Trouble George Houston
.98. Oct. 10.18
GUARANTEED
Running Time
Title Star Rel. Date Minutes Reviewed
This Is China Dee. l/37t....6S
Coming
Early Bird, The Richard Hayward
Irish and Proud of It Richard Hayward
Jeanne Gaby Morlay
Luck of the Irish Rlehard Hayward Mar. I5/S8t 63
March 5 , 1938
MOTION PICTURE HERALD
67
(THE RELEASE CHART—CCNT'D)
HOFFBERG
Tltlt Star Rel.
rtda Don't Da That Polish Film Oct.
Business In Distress Czech Film Oet.
Kathleen (G) Sally O'Nell-lrlsh Cast Jan.
Old Curiosity Shop, The (0)... Charles Dickens Story Dee.
Phantom of Santa Fe Nina Quartaro- Norman Kerry Aug,
Song of the Lark Czeeh Film Dee.
Student's Romance, The (Q)...Patrle Knowles Oct.
Voice of India Hoefler Expedition Jan.
Coming
I Give My Heart Gltta Alpar
Invitation to the Waltz Lilian Harvey
Volga Boatman, The Pierre Blanchar
Running Time
Date Minutes Reviewed
l5/37t 82
I5,'37t....90
22/38T 75. Feb. 19/38
l2,'37t....74.Feb. 2/35
l,'37t.. . 75
8,'37t....90
IO.'37t....78.Aug. 10/39
28,'S8t 70
.78.
.74.
.90.
HUNGARIA
Title Star
Affair of Honor Gy Kabos
All Men Are Wild Paul Javor
Anniversary I rare Raday-lda Turay.
Bride from Toroeke Paul Javor
Eighty Miles an Hour Gy Kabos-M. Erdely...
Rel.
....Sept.
Oet
.... Dee.
Oct.
Nev.
Exception Granted Imre Raday-Klarl Tolnay June
Hotel Springtime Gy Kabos-Anna Tekes Nov.
I Pleked Yeu for My Husband. . Paul Javor Nov.
It Happened In Budapest Gy Kabos-Zlta Perezel Sept
Man Sometimes Errs A. Tekes- A. Pager Feb.
Pay, Madame Paul Javor May
Sport of Love, The Gy Kabos-lda Turay Dee.
8utyl, the Lucky Child Adam Klarl Jan.
Two Prisoners Paul Javor Oet
Village Rogue. The M. Dayka-Z. Gregor Jan.
IMPERIAL
Title Star Rel.
Dead March, The (A) Boake Carter 8ept
Dynamite Delaney Weldon Heyburn Jan.
With Pleasure, Madame Conrad Nagel-Marta Labarr Apr.
Coming
Running Time
Date Minutes Reviewed
11, '37t 9 rls
2l.'37t....9rls
I0,'37t...l0rls
I /37t ... 1 0 rls
I9/S7t.. ..8 rls
11/37 9 rls
30/37t.. .10 rls
4/37t....9 rls
2l/37t.. ..9 rls
4/38t...l0rls
30/37 8 rls
24/37t....8rls
Il/S8t....9rls
12. '37t...l0rls
2l/38t.. . 10 rls
Running Time
Date Minutes Reviewed
l5/37t....73.Sept. 11/37
2/38t....80
15/37 90
Back from Reno
Beauty Raeket
Deerslayer
Honor Among Women
Night of Crime
Sky Girl
METRO-GOLD WYN-MAYER
Title Star
Arsene Lupin Returns (G) 824. Virginia Bruce-Melvyn Douglas
Bad Guy (G) 743 Bruce Cabot- Virginia Grey Aug.
Bad Man at Brimstone (G) 812 Wallace Beery- V. Bruce De*.
Beg, Borrow or Steal (G) 814.. Frank Morgan- Florence Rice Dee.
Between Two Women (G) 737.. Virginia Bruce- Franchot Tone. ...July
(Exploitation: Jan. I '38 p. 58.)
Big City (A) 801 Spencer Tracy-Lulse Ralner Sept,
(Exploitation: Dec. 4/37. p 72; Dee. 11/37, p. 78; Dee. 18/37,
Bride Wore Red, The (G) 804 .Joan Crawford- Franchot Tone Oet.
Running Time
Rel. Date Minutes Reviewed
Feb. 25.'38t.. ..81 Jan. 20/31
27/37. ..69. Aug.
3l/37t....89.Jan.
3/37t.. .72. Dee.
9/37 89. July
28/37
8/38
4/37
3/37
3/37t....80.Seot. 4/37
p. 64; Dee. 25/37. p. 56.)
8/37t.. .103. Oet. 2/37
.Aug. 20/37... .110. Aug. 21/37
(Exploitation: Nov. 13/37. p. 62; Nov. 20/37, p. 92; Dee. 11/37, p. 78.)
Broadway Melody of 1938 (G)
739 Eleanor Powell-Robt. Taylor
(Exploitation: Nov. 13/37, p. 62.)
Captains Courageous (G) 717.. F. Bartholomew-Spencer Tracy June 25/37 116. Apr. 3/37
(See production article. Apr. 24/37. p. 12: exploitation: May 15/37, p. 94; July 31/37,
p. 82; Aug. 7/37, pp 91. 92; Aug. 21/37. pp. 76. 78; Aug. 28/37. p. 97; Sept. 4/37.
PP. 95, 97: Oet. 2/37, p. 77 )
Conquest (A) 805 Greta Garbo-Charle* Boyer Oet 22/37t. . . 1 12. Oet. 30/37
(Exploitation: Dec. 4/37, p. 70; Oet. 11/37, p. 76; Jan. 8/38, p. 82.)
Day at the Races, A (G) 730. ..Marx Brothers-Alan Jones June 1 1/37. ... 1 1 1 .June 19/37
(See production article, Apr. 24/37, p. 12: exploitation: May 15/37, p. 94; July 10/37,
p. 86; July 17/37, p. 89; Apr. 7/37, p. 91 Oet. 16/37. p. 84; Jan. 22/38, pp. 64, 67.)
Double Wedding (G) 807 William Powell-Myrna Loy Oet
(Exploitation: Dec. 11/37, p. 77; Jan. 8/38, p. 82.)
Emperor's Candlesticks, The
(G) 733 William Powell-Lulse Reiner July
Everybody Sing (G) 819 Allan Jones-Judy Garland Feb.
Firefly, The (G) 809 Jeanette MaeDonald-Allan lanes.. Nov.
(Exploitation: Dec. 4/37, pp. 71, 76; Dec. 25/37, pp. 55, 58; Jan.
Good Earth, The (A) 741 Paul Munl-Lulse Ralner Aug.
l5/37t...87.Sept 25/37
2/37 89. July
4/38t.
5/S7t.
15/38,
6/37.
3/37
22/38
24/37
..91. Jan.
.138. July
P. 70.)
..1 39. Feb. 8/37
(See production article, July 11/36, p. 76; exploitation: Feb. 6/37. p. 72; Feb. 20/37,
p. 85: Apr. 3/37. p. 69; May 1/37, p. 83; May 15/37, pp. 96, 99; June 12/37, p. 94;
July 10/37, p. 87; Aug. 7/37, pp. 90, 92; Sept. 18/37. pp. 82. 85: Oet. 2/37, p. 76;
Oet. 9/37, p. 67; Oet. 23/37, p. 82; Jan. 15/38, p. 64: Jan. 29/38. p. 84.)
Good Old Soak (G) 728 Wallace Beery-Betty Furness Apr. 23/37 76. Apr. 24/37
(Exploitation: May 29/37, p. 67; June 26/37. p. 121.)
Hell Divers (re-Issue) (G) Clark Gable-Wallace Beery June 4/37. ... 109. Dee. 26/31
Last Gangster, The (A) 810.... E. G. Robinson-Rose Stradner Nov. I2/S7t 81. Nov. 13/37
(Exploitation: Feb. 26. '38. p. 69.)
Live, Love and Learn (G) 808..Robt. Montgomery- R. Russell Oet 29/37t 78. Oet. 23/37
London By Night (G) 740 George Murphy-Rita Johnson July 30/37 69. July 24/37
l4/38t....73.Jan.
l/37t.. ..72. Oet
15/38
2/37
2/37 90. Apr.
2l/38t 95. Dec.
28/34
18/37
Love Is a Headache (G) 821. ..Gladys George- Franchot Tone Jan.
Madame X (A) 808 Gladys George- -Warren William . .Oct.
Manhattan Melodrama
(re-Issue) (G) C. Gable-M. Loy-W. Powell July
Mannequin (G) 820 Joan Crawford-Spencer Tracy Jan.
(Exploitation: Feb. 5/38, p. 86.)
Man-Proof (A) 817 Myrna Loy-Franehot Tone Jan.
Married Before Breakfast (G)
736 Robt. Young- Florence Rice June
Merrily We Live (G) 825 Constance Bennett-Brian Aherne.Mar.
My Dear Miss Aldrlch (G) 803. Edna May Oliver-W. Pldgton. . . .Sept. I7/S7t. . . .73 Sept. 11/37
Naughty Marietta (re-Issue)
(G) Jeanette MacDonald-N. Eddy Aug,
(Exploitation: Dee. 25/37, p. 56.)
7/S8t....7I.Dee. 18/37
18/37 70. June
4/38t....95.Feb.
28/87
26/38
Title Star
Navy Blue and Gold (G) 81 1... Lionel Barrymore-Robt. Young..
Night Must Fall (A) 727 Robt. Montgomery- R. Russell
Nobody's Baby (G) 729 Patsy Kelly-Robt. Armstrong...
Of Human Hearts (G) 822 Walter Huston-James Stewart...
Paradise for Three (G) 818. ...Frank Morgan-Robt. Young
Parnell (G) 722 Clark Gable- Myrna Loy
(See production article, Feb. 13/37, p. 16.)
Pick a Star (G) 735 Jack Haley-Patsy Kelly
Romeo and Juliet (G) 1100 Norma Shearer-Leslie Howard...
(See production article, Mar. 28/36, p. !6; exploitation:
p. 79; Jan. 30/37. p. S3; Feb. 6/37, p. 77; Apr. 17/37,
May 1/37, p. 80; May 8/37, p. 74; May 29/37. p. 70;
July 3/37, pp. 69, 70; July 17/37, p. 91; July 24/37, p.
Rosalie (G) 816 Eleanor Powell-Nelson Eddy
(See production article, Nov. 6/37, p. 34.)
Saratoga (G) 742 Clark Gable-Jean Harlow
(Exploitation: Aug. 28/37, p. 98.)
Song of the City (G) 724 Dean Jeffries-Margaret Lindsay. .
They Gave Him a Gun (A)
731 S. Tracy-G. George-F. Tone
Thirteenth Chair, The (G) 732. Madge Evans-Henry Danlell
Thoroughbreds Don't Cry (G)
813 Mickey Rooney-Judy Garland....
(Exploitation: Feb. 26/38, p. 69.1
Topper (G) 738 Constance Bennett-Cary Grant...
(Exploitation: Aug. 21/37, p. 75; Oct. 2/37, pp. 76, 77;
p. 86; Nov. 29/37, p. 82; Dec. 11/37, p. 76; Dec. 18/37,
19/38, p. 86.)
Trader Horn (re-Issue) (G) Harry Carey-Edwina Booth
Way Out West (G) 734 Laurel and Hardy
(Exploitation: July 17/37, p. 92.)
Women Men Marry. The (A)
802 J. Hutchinson-George Murphy...
Yank at Oxford, A 823 (G)...Robt. Taylor-M. O'Sullivan
You're Only Young Once (G)
815 Lewis Stone-Mickey Rooney
Running Time
Rel. Date Minutes Reviewed
.Nov. I9.'37t 94. Nov. 20/37
.Apr.
.Apr.
Feb.
.Jan.
.June
30/37...
23/37...
Il/38t..
1 17. Apr.
.67. Feb.
105. Feb.
28/38t...*75.Ja».
4/37 119. June
10/87
t/37
12/38
21/88
12/37
.May 21/37 70. Apr. 24/37
.Apr. 18/37 127. July 17/31
Jan 9/37, p. 68; Jan. 23/37,
pp. 78, 79; Apr. 24/37, p. 94;
June 26/37, pp. 118, 119, 123;
80; July 31/37, p. 80.)
Dee. 24,'37t. . . 122. Dee. 25/37
July 23/37 94. July 24/87
Apr. 2/37 69. Mar. 27/87
May 14/37 94. May 15/37
May 7/37 66. May 9/37
Nov. 26/37t 80. Nov. 20/37
July 16/37 97. July 17/37
Oet 23/37, p. 84; Oct 30/37.
p. 69; Jan. 22/38, p. 66; Feb.
May reissue. ... 126. Jan. 24/31
Apr. 18/37 64. Jan. 2/37
Sept. IO/37t.. . .61 .Sept. 11/37
Feb. I8.'38t.. .103. Jan. 29/31
Dee. IO/37t....77.Nov. 27/37
I8,'38t.
25/38t.
29/38t.
Coming
First Hundred Years, The Robt. Montgomery- V. Bruce Mar. Il/38t
(See "Wooden Wedding," "In the Cutting Room," Feb. 19/38.)
Girl of the Golden West 827. .. Jeanette MacDonald-N. Eddy Mar.
(See production article, Feb. 5/38, p. 16.)
Judge Hardy's Children Lewis Stone-Mickey Rooney Mar.
Life on the Waterfront Wallace Beery-M. O'Sullivan Apr.
(See "Madelon," "In the Cutting Room," Jan. 15/38.)
Marie Antoinette Norma Shearer-Tyrone Power
Snug Harbor Florence Rice-Dennis O'Keefe
Swiss Miss Laurel and Hardy Apr. l/38t.
(See production article, Feb. 26. '38. n. 16.)
Test Pilot C. Gable-M. Loy-S. Tracy Apr. I5.'38t.
(See "In the Cutting Room, Jan. 8/38.)
Three Comrades Robt. Taylor-Margaret Sullavan
MONOGRAM
Title Star Rel.
Atlantic Flight (G) Dick Merrill-Paula Stone Aug.
Blazing Barriers (G) Edw. Arnold, Jr.-F. McKlnney. . . July
Boy of the Streets (G) Jackie Cooper- Maureen O'Connor .. Dee.
(Exploitation: Jan. 8/38, p. 82; Jan. 15/38, pp. 65, 70.)
Rrlde for Henry, A (G) Anne Nagle-Warren Hull Sept.
County Fair (G) John Arledge-Mary Lou Lender. .. Nov.
Danger Valley Jack Randall-Lois Wilde Nov.
Federal Bullets (G) Terry Walker-Mllburn Stone Oet
God's Country and the Man Tom Keene Sept
Hoosler Schoolboy (G) Mickey Rooney-Anne Nagel July
Legion of Missing Men Ralph Forbes July
Luck of Roaring Camp Owen Davis, Jr.- Jean Woodbury. . Nov.
My Old Kentucky Home (G)... Grant Richards-Evelyn Venable. . . Feb.
Outer Gate Ralph Morgan-Kay Llnaker Aug.
Painted Trail Tom Keene Feb.
Paradise Isle (G) Warren Hull-Movlta July
(Exploitation: Sept. 18/37. p. 83.)
Port of Missing Girls Judith Allen-Mllburn Stone Feb.
Riders of the Dawn (G) Jack Randall-Peggy Keys July
Romance of the Rockies Tom Keene-Bervl Wallace Dee.
Saleslady (G) Anne Nagel -Weldon Heyburn Feb.
Shadows of the Orient (G) Regis Toomey-Fsther Ralston Aug.
Stars Over Arizona (G) Jack Randall- Kathleen Elliot Sept.
Telephone Operator Judith Allen-Grant Withers Dee.
Thirteenth Man Weldon Heyburn-I. Courtney June
West of Rainbow's End Tim McCoy-Nora Lane Jan.
Where Trails Divide Tom Keene Oct.
Whore the West Beglne Jack Randall Feb.
Running Time
Date Minutes Reviewed
25/37* 59. Sept 25/37
4/37t 65. Nov. 20/37
8/37t.. .76. Dee. II/S7
•37t 58. Oet 2/37
•37t....72.N0V. 20/37
•37t....53
•37t 61. Oet 30/37
37t.. ..56
•37t.. ..62. July S/37
•S7t 62
37f 59
'38t 72. Feb. 12/38
37t.. ..62
•S8t 50
'37t...73.Au». 14/87
23.'S8t
l4/37t....55.Aug. 21/37
l5/37t....S3
2/S8f.. ..65. Jan. 29/31
I8/S7t.. ..69
22/37t....62.8ept 21/37
8/S7t 62
S0/37t 70
12, '38t 57
13, '37t....59
2/38t
Coming
Code of the Rangers Tim McCoy Mar. 9/3R+
Female Fugitive Mar. 23/38t.
Land of Fighting Mon Jack Randall Mar. 23,'38t.
Marines Are Here, The
Rldln' Gent Tim McCoy Apr. 6/38T
Romance of the Llmberlost Mllburn Stone
Rose of the Rio Grande Movlta-John Carroll Mar. I6.'38t.
(See "In the Cutting Room," Feb. 19/38.)
PARAMOUNT
0/37 105. Mar. 2/35
Title Star
Angel (A) 3714 Marlene Dietrich H. Marshall.
(Exploitation: Jan. 29/38. p. 84.)
Running Time
Rel. Date Minutes Reviewed
Oct 2», S7i (8. Sept 25/17
68
MOTION PICTURE HERALD
March 5 , 1938
(THE RELEASE CHARE— C€NT»E|
Running Time
Date Minutes Reviewed
97 Aug. 7.'37
72: Jan. 1 5, '38.
Title Star Rel
Artists and Models (G) 3702 Jack Bennv-Gall Patrick Aug. I3.'37t
(Exploitation: Sept l8,-37. g. 83: Nov. 27. '37. pp. 79. 84: Dee. 4.'37.
P. 64.)
darrler. The (G) 3716 Leo Carrlllo-Jean Parker Nov.
(See production article. Sept. 18. '37. p. 14.)
Big Broadcast of 1938 (G) W. C. Fields-Martha Raye Feb.
(See production article, Nov. 20, '37, p. 14.)
Blonde Trouble 3701 Johnny Downs-E. Whitney Aug.
Blossoms on Broadway (G)
3718 Edward Arnold-Shirley Ross Nov. I9,'37t 82. Nov. 20,'37
(See production article, Sept. 25. '37, p. 16.)
Born to the West 3721 John Wayne-Marsha Hunt Dee. I0,'37t.
Buccaneer, The (G) 3728 Fredrit March-Franeiska Gaal.. . Feb. 4,'38t
!2/37t...*93.Nov. 6/37
I8,'38t.. .'97. Feb. 1 2/38
6/37t.. ..67. Aug. 7,'37
14; exploitation: Feb. 12, '38,
. .66
126 Jan. 15, '38
73; Feb. 26,'38,
(See production article, Oct. 23/37
p. 68.)
Bulldog Drummond Comes Back
(G) 3725 J. Barrymore- Louise Campbell ... .Sept. 24,'37t 64. Sept II. '37
Bulldog Drummond's Revenge
(G) 3725 J. Barrymore-Louise Campbell.. ..Jan. 7,'38t 60. Nov.
Cassidy of Bar 20 (G) 3756 Wm. Boyd-Frank Darlen Feb. 25/38t . . *56. Feb.
Daughter of Shanghai (G) 3722. Anna May Wong-Chas. BJckford. ..Det. I7,'37t 67. Dec.
Double Or Nothing (G) 3707. ..Bing Crosby-Martha Rays Sept I7,'37t 95. Aug.
(Exploitation: Oct. 23,'37, p. 82; Oct 30.'37, p. 84; Nov. 20,'37, p. 97.)
Easy Living (G) 3652 Jean Arthur-Edw. Arnold July
Ebb Tide (A) 3719 Oscar Homolka- Frances Farmer. .. Nov.
Every Day's a Holiday (A)
3726 Mae West-Edmund Lowe Jan.
Exclusive (G) 3653 F. MacMurray-Frances Farmer. . .July
Forlorn River (G) 3650 June Martel-Larry Crabbe July
I6.'37t..
26,'38t..
.88. July
.94. Oct.
6/37
12/38
1 8. '37
21/37
10/37
2/37
I4.'38t 80. Dec.
30/37 85. July
2/37 56. July
..June 25/37 70. July
25/37
31/37
3/37
24/S7
16/37 79. Apr. 17/37
8/37t 65. Aug. 21, 37
5/37t....67.0et. 23/37
4/37 66 . May
28/37 86. May
22/37
29/37
.Apr. 9/37 79. Apr. 17/37
.Apr. 23/37 78. Apr. 24/37
11/37 77. June 12/37
3/37t....65
1/37
25/37.
12/37
19/37
Great Gamblnl, The (G) 3648.. Aklm Tamiroff- Marian Marsh.
High, Wide and Handsome (G)
3710 Irene Dunne- Randolph Seott Oct l/37t . . . 1 12. July 24/37
(Exploitation: Dec. 4/37, p. 70; Jan. 1/38, p. 59; Jan. 22/38, p. 67; Jan. 29/ 38, p. 84.)
Hills of Old Wyoming (G)
3669 William Boyd-George Hayes Apr.
Hopalong Rides Again (G)
3753 William Boyd-George Hayes Sept
Hold 'Em Navy (G) 3715 Lew Ayres-Mary Carlisle Nov.
Hotel Haywire (G) 3645 Leo Carrillo-Mary Carlisle June
I Mat Him in Paris (G) 3644. . Claudette Colbert-M. Douglas. ... May
(Exploitation: Oct. 9/37, p. 67.)
Internes Can't Take Money
(A) 3639 Barbara Stanwyck-Joel MeCrea
(Exploitation: Aug. 28/37, p. 98.)
King of Gamblers (A) 3640 Lloyd Nolan-Claire Trevor
Last Train from Madrid (G)
3646 Lew Ayres- Dorothy Lamour June
Love on Toast 3720 Stella Ardler-John Payne Dee.
Make Way for Tomorrow (G)
3641 Beulah Bondi-Vietor Moore Apr. 30/37 92. May
(Exploitation: July 24/37. p. 80; July 31/37. p. 82; Sept 11/37, p. 84: Sept.
pp. 69. 70; Oct. 30/37, p. 88; Nov. 20/37. p. 92.)
Midnight Madonna (G) 3649. .. Warren William- Mady Correll July 2/37 65. June
Mountain Musie (G) 3647 Bob Burns-Martha Raye June 18/37 77. June
(Exploitation: July 17/37, p. 89; July 24/37, pp. 79, 81; Aug. 7/37, pp. 90, 92; Sept. 4/37,
p. 95; Sept. 18/37. p. 86; Oct. 23/37, p. 84; Det. 4/37, p. 72.)
Murder Goes to College (G)
3633 Roseoe Karns- Marsha Hunt Mar.
Night Club Scandal (G) 37l7..Lynne Overman-J. Barrymore Nov.
Night of Mystery, A (A) 3643. Roseoe Karns- Ruth Coleman May
North of the Rio Grande (G)
3670 William Boyd-George Hayes June
On Such a Night (A) 3704 Karen Morley-Grant Richards Aug. 27,'37t..
(Exploitation: Nov. 6/37, p. 66.)
Partners In Crime 3711 Lynne Overman-Roscoe Karns.... Oct
Partners of the Plains (G) 3755. Wm. Boyd-George Hayes Jan.
Plainsman, The (G) 3624 Gary Cooper-Jean Arthur Jan.
(Exploitation: Jan. 30/37, p. 85; Feb. 20/37, p. 82; Feb. 27/37, p. 83; Mar. 6/37,
.Mar. 13/37. p. 80: Mar. 20/37, pp. 78, 82; Mar. 27/37, pp. 80, 82, 83; Apr. 3/37,
Apr. 24 /37. p. 93: May 29/37. p. 68: Aug. 21/37, p. 75.)
Romance in the Dark (G) Gladys Swarthout-John Boles Mar.
Rustler's Valley (G) 3671 William Boyd-George Hayes July
Scandal Street (G) Lew Ayres-Louise Campbell Feb.
She Asked for It (G) 3708 Wm. Gargan-Orlen Hayward Sept.
She's No Lady (G) 3703 Ann Dvorak-John Trent Aug.
Sophie Lang Goes West (G)
3706 Gert. Michael-Larry Crabbe Sept. I0.'37t.
Souls at Sea (G) 3705 Gary Cooper-George Raft Sept 3/37t.
(See production article, Jan. 30/37, p. 16; Jan. 8/38, p. 81; Feb. 19/38,
Texas Trail (G) 3754 William Boyd-George Hayes Nov.
This Way Please (G) 3712 C. (Buddy) Rogers-Betty Grable..Oet
Thrill of a Lifetime (G) 3727. Eleanore Whitney-Johns? Dawn . Jan.
Thunder Trail (G) 3713 Gilbert Roland-Marsha Hunt Oct
(Exploitation: May 29/37. p. 67.)
True Confession (A) 3723 C. Lombard-Fred Mac Murray Dee.
Turn Off the Moon (G) 3642... Chas. Ruggles-Eleanore Whitney. .May
Wells Fargo (G) 3724 Joel McCrea- Frances Dee Dee.
5/37 71 .Mar.
l9/37t 70. Oct
21/37 75. May
25/37 70. June
.73. Aug.
8/S7t 62
28/38t 68. Dec.
1/37 1 13. Nov.
4/38t.. . 77. Feb.
23/37 60. July
ll/38t.. .*62.Feb.
I7,'37t.. ..68. Sept.
20/37t 62. Aug.
. . .65. Sept.
. . .92. Aug.
p. 82.)
26/37T.. ..63. Oct
l5/37t....63.Sept.
...72. Nov.
. ..58. Oct.
6/37
23/37
22/37
26/37
21/37
2l/38t.
22/37f..
11/37
28/36
P. 91;
p. 66;
19/38
10/37
12/38
4/S7
7/37
4/37
14/37
9/37
18/37
13/37
2/37
24/S7t.. ..84. Nov.
14/37 80. May
3l/37t.. .115. Dec.
(Exploitation: Jan.
p. 83; Feb. 19/38,
Wild Money 3651
'38. p. 58; Jan. 8/38, p. 81; Jan. 29/38, p. 83; Feb.
85; Feb. 28/38, p. 70.)
Edward Everett Horton July 9/37 69
20/37
29/37
11/37
5/38,
Coming
Bar 20 Justice Wm. Boyd-Russell Hayden
Booloo Colin Tapley-Suratna Asmaka
Bluebeard's Eighth Wife Claudette Colbert-Gary Cooper... Mar. I8,'38t.
(See "In the Cutting Room," Jan. 8/38.)
Bulldog Drummond's Peril J. Barrymore-Louise Campbell. ... Mar. I8/38T.
(See "In the Cutting Room," Jan. 22/38.)
Title Star
College Swing Martha Raye-Burns 4. Allen
(Sep -In the Cutting Room." Feb. 12. 3»->
Cocoanut Grove Fred MacMurray-Ben Blue
Dangerous to Know Anna May Wong-Aklm Tamiroff . Mar. H.'SSt
(See "In the Cutting Room." Jan. 29/38.)
Deputy Sheriff Wm. Boyd-Gwen Gaze
Doctor Rhythm Bing Crosby- Beatrice Llllle Apr. 29,'38t
(See "In the Cutting Room." Jan. 15/38.)
Good Night. Ladles Eleanore Whitney-J. Downs
Heart of Arizona Wm. Boyd-Natalle Moorhead Apr. 22.'38t
(See "in the Cutting Room," Jan. 22/38.)
Her Jungle Lovo Dorothy Lamour-Ray Milland Apr. I5,'38t
(See "In the Cutting Room." Dee. 25/ 37.)
Professor Beware Harold Lloyd-Phyllis Welch
(See production article, Feb. 19/38, p. 16.)
Stolen Heaven Gene Raymond-Olympe Bredna
(See "In the Cutting Room." Feb. 12/38.)
Texans. The Randolph Scott-Joan Bennett
Tlnoft Girls Lloyd Nolan-Mary Carlisle Apr. l.'SSt
(See "In the Cutting Room." Feb. 12/38.)
Tropic Holiday Dorothy Lamour-Ray Milland
You and Me George Raft-Sylvia Sidney
(See "In the Cutting Room," Feb. 26/38.)
Running Time
Rel. Date Minutes Reviewed
.Mar. 25,'38t
Title
Masked Devil, The.
RAY KIRKWOOD
Star
.Bobby Nelson- Donald Reed.
Running Time
Rel. Date Minutes Reviewed
.Apr. 4/37t
RELIABLE
Coming
Running Tim*
Rel. Date Minutes Reviewee
Apaehe Trail Bob Custer
Frontier Fury Bob Custer
Outlaw River Rin-Tin-Tin, Jr.
Prairie Terror Bob Custer
Thundering Stampede Bob Custer
REPUBLIC
Star
Rel.
Title
Affairs of Cappy Rleks, The
(G) 6027 Walter Brennan-Mary Brian May
All Over Town (G) 6020 Olson and Johnson Sept.
Arizona Gunflghter 7121 Bob Steele-Jean Carmen Sept.
Boothill Brigade 6328 Johnny Mack Brown-C. Rochelle. . Aug.
Boots and Saddles (G) 7106 Gene Autry-Judlth Allen Oct.
Born To Be Wild (G) 7020 Ralph Byrd-Dorls Weston Feb.
Bulldog Drummond at Bay (G)
6025 John Lodge-Dorothy Maekalll July
Colorado Kid (G) 7123 Bob Steele-Marlan Welden Dee.
Come On. Cowboys (G) 6317... Bob Livingston-Ray Corrigan May
Dangerous Holiday (G) 6028... Ra Hould-Lynn Roberts June
Doomed at Sundown 6337 Bob Steele- Lorraine Hayes June
Duke Comes Back, The (G)
7018 Allan Lane- Heather Angel Nov.
Escape by Night (G) 7015 Wm. Hall-Anne Nagel Sept
Exiled to Shanghai (G) 7019. ..June Travis- Wallace Ford Dee.
Glamorous Night (G) 7017 Mary Ellis- Victor Jory Dee.
Gun Lords of Stirrup Basin
6336 Bob Steele-Loulse Stanley May
Gunsmoke Ranch 6316 Bob Livingston- Ray Corrigan May
Guns in the Dark 6326 Johnny Mack Brown-C. Rochelle. . Apr.
Heart of the Rockies 7111 Bob Livingston- Ray Corrigan Sept
Hollywood Stadium Mystery
7021 Nell Hamilton- Evelyn Venable. . . Feb.
It Could Happen to You 6016. .Alan Baxter-Andrea Leeds June
(See "In the Cutting Room," May IS/37.)
Lady Behavel (G) 7005 Sally Eilers-Neil Hamilton Jan.
Law Man Is Born, A 6327 Johnny Matk Brown-I. Meredith . .June
Mama Runs Wild (G) 7006 Mary Boland-Ernest Truex Jan.
Manhattan Merry-Go-Round
(G) 7001 Phil Regan-Ann Dvorak Nov.
(Exploitation: Jan. 15/38, p. 70.)
Meet the Boy Friend (G)
6018 Carol Hughes-David Carlyle July
Michael O'Hslloran (Spec.) Wynne Gibson-Warren Hull May
(See "In the Cutting Room." Apr. I0.'S7.>
Old Barn Dance, The (G) 7102. Gene Autry-Smlley Burnette..
Outside of Paradise (G) 7007. . Phil Regan-Penny Singleton..
Paroled— To Die (G) 7124 Bob Steele- Kathleen Elliott...
Portia on Trial (A) 6001 Frieda Inescort- Walter Abel...
Prison Nurse 7008 Henry Wilcoxon-Marian Marsh
Publle Cowboy No. I (G) 7105. Gene Autry-Ann Rutherford...
Purple Vigilantes (G) 7114 Three Mesqulteers
Range Defenders (G) 6318 Bob Livingston- Ray Corrigan June
Red Rope. The 6338 Bob Steele-Lois January July
Rhythm In the Clouds (G)
6017 Warren Hull-Patricia Ellis June
Rldln' the Lone Trail 7122 Bob Steele-Claire Rochelle Nov.
Rootln' Tootln' Rhythm (G)
6307 Gene Autry-Armlda May
Sea Racketeers (G) 6019 Weldon Heyburn- Jeanne Madden. .Aug.
Sheik Steps Out. The (G) 6006. Ramon Novarro-Lola Lane Sept.
Running Time
Date Minutes Reviewed
24/37 56 June 5/37
8/37 61. Aug. 28.'"
20/37t... .56
2/37 53
4/37t 59. July 31/37
I6,'38t 66. Feb. 26/38
31/37 62. Nov. 13/37
6/37t....55.Dee. 18/37
24/37 57. May 29/37
7/37 57. July SI/37
7/37 53
29/37t....64.Dee. 11/37
20,'37t....64.Sept 4/37
20.'37t... 64.De*. 18/37
6,'37t....60.May 15/37
10/37 53.
5/37 56.
14/37 56.
6/37T...56.
2l/38t 65.
28/37 64.
- -Jan.
. . Feb.
. .Jan.
. . Nov.
. . Mar.
. .Aug.
. .Jan.
5/38t....70.Jan. 1,'SS
21/37 61
I9,'38t 67. Dee. 25/37
l3/37t....84.Nov. I3/S7
12/37 63. July SI/37
15/37 67
29/38t....60.Jan. 15/38
7/38t...66.Feb. 19/38
IO/38t.. ..55. Jan. 15,'SS
8/37 72. Nov. S/37
l/38t
23/37t.. ..59.0et f/37
24,*38t....58.Feb. S/S8
30/37 56. July 24/J7
19/37 60
21/37 62. July
l/37t....58
3/37
12/37 60. May 8/37
16/37 64. Aug. 14/37
6/37 68
March 5 , 1938
MOTION PICTURE HERALD
69
(THE RELEASE CHART— CONT'D)
Title
Springtime In the Rockies (G)
7101
Thunder In the Desert 7125...
Trigger Trio 7112
WIM Horse Rodeo (G) 7113...
Wrong Road. The (G) 7016...
Yodelln' Kid from Pino Ridge
(G) 8308
Youth on Parole (G) 6022 ...
Star
Running Time
Rel. Date Minutes Reviewed
Gene Autry-Polly Rowlee Nov. I5.'37t 60. Nov. 27/37
Bob Steele-Louise Stanley Feb. 2l,'38t
Ray Corrigan-Max Terhune Oct. I8.'37t 56
Three Mesquiteers Dee. 6.'37t 56. Dee. I8,'37
Richard Cromwell-Helen Mack.. .Oct. Il,'37t 62. Sept. 25/37
Arson Gang Busters
Call the Mesquiteers 7115
Capital Punishment
Feud Maker, The 7126
King of the Newsboys
Riders of the Black Hills 7116
Swift Lightning
Gene Autry-Betty Bronson Juno 14/37 60. Juno
Gordon Oliver-Marian Marsh Oct. 4/37 62. Oct.
Coming
Bob Livingston- Rosalind Keith. ..Mar. 28,'38t..
Three Mesquiteers- Lynn Roberts. . Mar. 7/38t.. . 55
Alan Marshal-Tala Birell Apr. Il/38t
Bob Steele Apr. I8,'38t
Lew Ayres-Helen Maek Mar. 2l/38t
Bob Livingston-Ray Corrigan. . . . Apr. 4/38t
Beverly Roberts-Lyle Talbot Apr. I8,'38t
26/37
23/37
RKO RADIO
Running Time
Rel. Data Minutes Reviewed
...Sept. IO/37t....65.Aug. 21/37
14/37 58. June
23/37 60. July
4/37 67. May
22/37t 65. Oct.
12/37
31/37
29/37
9/37
l8/38t..-l02.Feb. 19/38
7/38t....6l
19/37.... 101. Nov. 27/37
3/37t 60. Nov.
28/38t 62. Jan.
I4,'38t 67. Jan.
5/37t....67.0et.
l5/37t...73.Sept.
20/37
29/38
1/38
2/37
4/37
31/37
20/37
4/37
31/37
.61. Oct. 30/37
27/37 77. Sept. 4/37
4/37 60. May 29/37
l/37t..8I.Sept. 18/37
2/37 1 00. July 10/37
.60
9/37 68. July 17/37
Tltli Star
Annapolis Salute (G) 802 James Ellison- Marsha Hunt
Behind the Headlines (G) 727. Lee Tracy-Diana Gibson May
Big Shot. The (G) 735 Guy Kibbee-Cora Wltherspoon. . .July
Border Cafe (G) 730 John Beal-Armlda June
Breakfast for Two (G) 737 Barbara Stanwyck-H. Marshall ... Oct.
(Exploitation: Feb. 19/38, p. 83.)
Bringing Up Baby (G) Kath. Hepburn-Cary Grant Feb.
Crashing Hollywood 818 Lee Tracy-Joan Woodbury Jan.
(See "Lights Out," "In the Cutting Room," Nov. 20/37.)
Damsel In Distress, A (G) 738. Fred Astalre-Burns &. Allen Nov.
(Exploitation: Jan. 22/38, pp. 64, 66; Jan. 29/38, pp. 83, 86.)
Danger Patrol (8) 812 John Beal-Sally Ellers Dee.
Double Danger (G) 820 Preston Foster-Whitney Bourne. . .Jan.
Everybody's Doing It (G) 817. .Sally Ellers- Preston Foster Jan.
Fight for Your Lady (G) 808.. John Boles-Ida Lupino Nov.
Fit for a King (G) 848 Joe E. Brown-Helen Maek Oct.
Flight from Glory (G) 736 Chester Morris-Whitney Bourne. .Aug. 20/37 67. Aug. 14/37
Forty Naughty Girls (G) 803 .James Gleason-Zasu Pitts Sept. 24/37t 63. Sept. 4/37
Hideaway (G) 733 Fred Stone-Marjorle Lord Aug. 13/37 58. July
High Flyers (G) 810 Wheeler and Weolsey Nov. 26/37t 70. Nov.
Hitting a New High (G) 814.. Lily Pons-John Howard Deo. 24/ 37t. . . .85. Dee.
Hollywood Cowboy (G) 733 George O'Brien-Cecilia Parker.. .May 28/37 64. July
Life of the Party, The (G) 801. Gene Raymond-Harriet Hllllard . .8ept. 3/37t 77. Aug. 28/37
(Exploitation: Oct 23/37, p. 82.)
Living on Love (G) 809 James Dunn-Whitney Bourne Nov. I2,'37t..
Maid's Night Out Joan Fontaine-Allan Lane Mar. 4/38t..
(See "Certified," "In the Cutting Room," Jan. 29/38.)
Make a Wish (G) 745 Bobby Breen-Basll Rathbone Aug.
Meet tho Missus (G) 729 Victor Moore-Helen Broderlek June
Muslo for Madame (G) 804... Nino Martlnl-Joan Fontaine Oct.
New Faces of 1937 (G) 732. ..Joe Penner- Harriet Hllllard July
(Exploitation: Oet. 9/37, p. 70.)
Night Spot Allan Lane-Joan Woodbury Feb. 25/38t.
(See "In tho Cutting Room," Dee. 25/37.)
On Agai* — Off Again (G)
725 Wheeler and Woolsey July
Outcasts of Poker Flat, The
(Q) 710 Preston Foster-Jean Mulr Apr.
Quick Money (G) 811 Fred Stone-Dorothy Moore Deo.
Radio City Revels (G) Bob Burns- Jack Oakle Feb.
Rat, The (A) 862 Ruth Chatterton-Anton Walbrook . . Jan.
Riding On Air (G) 771 Joe E. Brown- Florence Rlee June
Saturday's Heroes (G) 805 Van Heflin-Marlan Marsh Oct.
Shall We Dance (G) 724 Fred Astalre-Glnger Rogers May
(Exploitation: June 19/37, p. 85: July 31/37, p. 80.)
She's Got Everything (G) 818.. Gene Raymond-Ann Sothern Doc.
Snow White and the Seven
Dwarfs (G) 891 (Special) Walt Disney Fob.
(Musical analysis, Feb. 12/38, p. 12; exploitation: Jan. 29/38, p. 82; Feb. 19/38, p. 82.)
Stage Door (G) 806 Kath. Hepburn-Ginger Rogers Oct. 8,'37t 92. Sept. 18/37
(See production article. Aug. 14/37. p. 16: exploitation: Dee. 11/37, pp. 77, 78; Dee. 25/37,
pp. 54, 58; Feb. 19/38, p. 84.)
8uper Sleuth (G) 734 Jack Oakle-Ann Sothern July 16/37 70. July
There Goes My Girl (G) 728. .Ann Sothern-Gene Raymond May 21/37 74. Juno
There Goes tho Groom (G)
807 Burgess Meredith-Ann Sothern. ..Oct. 29/37t 65. Oet.
Toast of New York (G) 719. ... Edward Arnold-Frances Farmer. .July 30/37 109. July
(Exploitation: Aug. 28.37, p. 86; Sept. 4/37. p. 96; Sept. 26/37, p. 68; Oct. 16/37, p. 84;
Nov. 27, p. 80; Dec. 11/37, p. 78.)
Victoria the Great (G) 861 Anna Neagle-Anton Walbrook Nov.
(Exploitation: Nov. 6/37, p. 56; Feb. 19/38, p. 84.)
Windjammer 783 George O'Brien-Constance Worth. .Aug. 6/37 58
(See "In the Cutting Room," May 29/37.)
Wise Girl (G) 815 Miriam Hopkins-Ray MIMand Dee. 3l/37t 70. Jan. 1/38
You Can't Beat Love (G) 731.. Preston Foster-Joan Fontaine June 25/37 62. June 5/37
You Can't Buy Luck (G) 726.. Vinton Haworth-Helon Maek Apr. 30/37 61. May 1/37
Coming
Condemned Women Louis Hayward-Anne Shirley Mar. I8.'38t
(See "In the Cutting Room," Jan. 29/38.)
Go Chase Yourself Joe Penner-Lucille Ball Apr. 22/38t
Having Wonderful Time Ginger Rogers- D. Fairbanks, Jr. .. May 27/38t
(See "In the Cutting Rorm." Oct. 9/37.)
Hawaii Calls Bobby Breen-Juanlta Qalgley Mar. ll.'SBt 72
(See "In the Cutting Room," Dee. 4/37.)
Joy of Living Irene Dunne-D. Fairbanks. Jr. ...May 6/38t
(See "In the Cutting Room.' Jan. 8/38.)
16/37 68. Mar.
IO/37t 59. Nov.
Il/38t 90. Feb.
2l/38t 73. Nov.
18/37 71. Juno
8/37t 60. Sept. 18/37
7/37....M6.May 8/37
20/37
27/37
5/S8
27/37
12/37
3l/37t...-72.Dee. 18/37
4/38T 86. Dee. 25/37
17/37
5/37
2/37
17/37
l2/37t...H3.Sopt. 25/37
Running Time
Title Star Rel. Date Minutes Reviewed
Law of the Underworld Chester Morris-Anne Shirley May I3,'38t
Saint in New York Louis Hayward-Rose Stradner
This Marriage Business Victor Moore-Vickl Lester Apr. 8/38t
(See "In the Cutting Room," Feb. 12/38.)
Vivacious Lady Ginger Rogers-James Stewart. .. .Apr. I5,'38t
(See "In the Cutting Room," Jan. 15/38.)
STATE RIGHTS
Title Star Dlst'r
Harlem on tho Prairie (G). Herbert Jeffries Associated
Heroes of tho Alamo (G) ... Earl Hodglns Sunset Aug.
Nation Aflame (G) Noel Madison Treasure Oet.
Rangers Roundup (G) Fred Scott Spectrum Feb.
Three Legionnaires (G)...Robt. Armstrong .. General June
What Price Vengeance?
(G) Lyle Talbot Rlalto June
Zamboanga (G) Native Cast July
Running Time
Rel. Date Minutes Reviewed
..Dee. 8/37 .'55. Nov. 27/37
19/37 . *75 Aug. 7/37
18/37... 76 Oet. 23/37
l5,'38t.*55.Feb. 5/St
15/37.. "60. Mar. 27/37
1/37. . .57. June
17/37. *65 July
12/37
17/37
TWENTIETH CENTURY-FOX
16/37... .
I4.'38t...
Il/38t...
2l/38t...
21/37....
22/37t.
7/38t.
5/37t.
I2,'37t.
14/37..
26/37t.
26/37t .
Runn
Title Star Rel. Date M
All Baba Goes to Town (G) 815 Eddie Cantor-lun* Lang OM. 29. '37*
(Exploitation: Jan. 29/38, p. 85; Feb. 5/38. p. 84; Feb. 19/38, p. 83: Feb
Angel's Holiday (G) 754 .. Jane Withers- Robert Kent Juie 4/3?..
Baroness and the Butler(A)835. Annabella- William Powell Feb is. *8t...
Big Business (G) 759 Jed Prouty-Sprlng Bylngton Juno 18/37
Big Town Girl (G) 822 Claire Trevor-Donald Woods Dee. 3/37t...
Borneo 807 Mr. & Mrs. Martin Johnson Sept. I0/37T...
(Exploitation: Jan. 8/38, p. 80; Jan. 15/38, p. 70.)
Born Reckless (G) 758 Rochelle Hudson-Brian Donlovy. .July 9/37...
Borrowing Trouble (G) 824 Jed Prouty-Sprlng Bylngton Dee. I0.'37t...
Cafe Metropole (G) 750 Loretta Young-Tyrone Power May 7/37
(Exploitation: June 19/37, p. 84.)
Callfornian, The (G) 753 Rlcardo Cortez-Marjorle Weaver. .July
Change of Heart (G) 829 Gloria Stuart- Michael Whalen Jan.
Checkers (G) 834 Jane Withers-Stuart Erwln Fob.
Charlie Chan at Monte Carlo
(G) 832 Warner Oland-Keye Luke Jan.
Charlie Chan at the Olympics
752 Warner Oland-Kath. DeMille May
(See "In the Cutting Room," Mar. 6/37.)
Charlie Chan on Broadway (G)
811 Warner Oland-Joan Marsh Oct.
City Girl (A) 833 Rlcardo Cortez- Phyllis Brooks Jan.
Danger — Love at Work (G)
808 Ann Sothern-Jack Haley Nov.
Dangerously Yours (G) 817 Cesar Romero-Phyllis Brooks Nov.
David Harum (G) 769 Will Rogers-Evelyn Venable May
(re-Issue)
Dinner at the Ritz (G) 820. . . Annabella-Paul Lukas Nov.
45 Fathers (G) 821 Jane Withers-Thomas Beck Nov.
Great Hospital Mystery. The
(G) 751 Sally Blane-Thomas Beck May
(Reviewed under the title, "Dead Yesterday.")
Handy Andy (G) 871 Will Rogers Aug.
(re-Issue)
Happy Landing (G) 830 Sonja Henle-Don Ameche Jan.
Hawaiian Buckaroo 828 Smith Ballew-Evalyn Knapp Jan.
(See "In the Cutting Room," Dee. 11/37.)
Heidi (G) 816 Shirley Tomplo-Jean Hersholt Oet.
(Exploitation: Dec. 4/37. p. 70.)
Hot Water (G) 814 Jed Prouty-Sprlng Bylngton Sept.
International Settlement (G)
826 Dolores Del Rio-George Sanders .. Feb.
It Happened Out West 745 Paul Kelly-Judith Allen May
Judge Priest (re-Issue) 872... Will Rogers-Anita Louise Nov.
King George VI Coronation
870 Color Special July
Lady Escapes, Tho (G) 747 Gloria Stuart-Michael Whalen. .. .July
Lancer Spy (G) 809 George Sanders- Dolores Del Rio.. Oct.
Life Begins In College (G)
810 Rltz Bros. -Gloria Stuart Oct.
(Exploitation: Nov. 13/37, p. 68: Jan. 1/38, pp. 57, 60; Fob. 5.
Love and Hisses (G) 825 Walter Wlncholl-Ben Bernle Dee.
Love on a Budget (G) 836 Jed Prouty-Sprlng Bylngton Feb.
Love Under Fire (G) 803 Loretta Young-Don Ameche Aug.
One Mile from Heaven (G)
802 Clalra Trevor-Sally Blane Aug.
Roll Along Cowboy 812 Smith Ballew-Ceeella Parker Oct.
Sally, Irene end Mary 827 Alice Faye-Fred Allen Mar.
(See in the Cutting Room," Dec. 4/37.)
Second Honeymoon (G) 818 Loretta Young-Tyrone Power Nov.
(Exploitation: Feb. 5/38, p. 82.)
Secret Valley (G) 731 Richard Arlen- Virginia Grey Jan.
She Had to Eat (G) 757 Rochelle Hudson-Jack Haley June
Sing and Be Happy 756 Anthony Martln-Dlxle Dunbar June
(See "In the Cutting Room," May 1/37.)
Slave Ship (G) 748 Wallace Beery- Warner Baxter July
(See production article. Mar. 13/37. p. 16.)
8tep Lively, Jeeves (O) 739. .. .Arthur Treacher- Patricia Ellis Apr.
"arzan's Revenge (G) 823 Glenn Morris-Eleanor Holm Jan.
thank You, Mr. Moto (G) Peter Lorre-Jane Rogan Dee.
That I May Live (G) 753 Rochelle Hudson-Robert Kent Apr.
Thin Ice (G) 805 Sonla Henle-Tyrone Power Sept.
(Exploitation: Oct. 9/37, p. 66; Dee. 11/37, pp. 76, 78.)
ng Time
Inutea Reviewed
8i n-» 23/37
26/38, p. 70.)
.71 May 8. '37
.80. Feb.
.61 Apr.
.70. Nov.
.75'/j....
19/38
17/37
13/37
58. June 28/37
.60. Oet. 30/3/
.83. May 8/37
.58. July 10/37
•65. Jan. 8/38
78. Deo. 11/37
.7 1. Nov. 8/87
.71
..68. Aug.
. .60. Jan.
..81. Oet.
..62.8ept.
..85. Mar.
..77 Nov.
..71. Oet.
13. '37t..
28/3«t..
14. '38t..
.59. Mar.
.81. May
.102. Jan.
.61
7/37
i/n
2/37
25/87
8/34
13/37
23/37
8/37
5/34
29/Ji
I5.'37t....88.0ct. H/S7
24,'37t....58.July 17/37
4/S8t....84.Jan. 2t/S«
7/37 56
l2/37t....79Sept. 28/84
I5.'37t....28
23/ 37 63. Juno 5/37
8/37t 84. Oct. 9/37
l/37t . .
38, p. 84.
3l/37t..
25/38t..
20/37t..
I3.'37t..
8.'37t. .
4,'38t..
.94. Oet. 2/37
)
.84 Dee.
.64. Jan.
.75 Aug.
.68. July
.35
.85'/2....
25/87
8/38
14/37
24/37
l9,'37t....79.Nov. 13/37
15/37 57. Feb. 13/37
H/37 74. Aug. 7/S7
25/37 64
2/37 92. Juno 19/87
9/37 69. Jan. 39/37
7/38t 70. Jan. IS/St
24/S7t 67. Nov. 27/37
30/37 70. Mar. 8/S7
3,'37t 78. Aug. 28/37
70
MOTION PICTURE HERALD
March 5 , 1938
(THE RELEASE CHACT«CONT,D)
Star
Running Time
Ral. Date Minutes Reviewed
Aug. 27.,37t....66.Apr. 17/37
May 28/37 99
May 21/37 82. June 12/37
Apr. 23/37 91. Apr. 17/37
July 30/37 99. July 3/37
4/37, pp. 94, 97; Oct. 9/37,
Aua. 27/37 56. Sept. 11/37
Sept. IT/37t...85.Sept. 11/37
Sept. IO/37t 64. July 24/37
Aua. S/S7T....99 July 11/37
Title
Think Fast. Mr. Mete (Q)
804 Peter Lorre- Virginia Field
This le My Affair (Q) 721 Barbara Stanwyck- Root. Tayler. .',
Under the Red Reba (G) 743.. Conrad Veldt- Annabella
Wake Up and Live (0) 749.... Walter Wlnthell-Ben Bernle
(Exploitation: July 3/37. p. 69; July 10/37, pp. 85, 86.)
Wee Willie Winkle (G) 760... Shirley Temple- V. MeLaglen
(Exploitation: July 10/37, p. 88: Aug. 7/37, p. 92; Sept
p. 68.)
Western Gold (G) 761 Smith Ballew- H eather Angel
Wife. Doctor and Nurse (G)
813 Loretta Young- Warner Baxter...
(Exploitation: Nov. 13/37, p. 62; Feb. 5/38. p. 83.)
Wild and Woolly (G) 806 Jane Withers-Walter Brennan. ..
Yeu Can't Have Everything (G)
801 Allee Faye-Oon Ameche
(Exploitation: Jan. 8/38, p. 82.)
Coming
Alexander's Ragtime Band T. Power-A. Faye-D. Ameche
Battle of Broadway, The Victor McLaglen-Louise Hoviek
Charlie Chan at the Ringside. .. Warner Oland-Keye Luke
Four Men and a Prayer Loretta Young-Richard Green
Gypsy Jane Withers- Robt. Wlleox
(See "In the Cutting Room," Jan. 29/38.)
In Old Chicago (G) Tyrone Power-Aliee Faye III. Jan. 8/38
(See production article, Sept. 4/37, p. 48.)
Island In the Sky Gloria Stuart- Michael Whalen
Joeette 839 Slmene Simon-Don Ameche Apr. l/38t
(See "In the Cutting Room," Jan. 29/38.)
Kentucky Moonshine Rltz Brothers-Tony Martin
Kidnapped Warner Baxter- F. Bartholomew
(See "In the Cutting Room," Feb. 26/38.)
Little Miss Broadway Shirley Temple-Jimmy Durante .
Mr. Mote'e Gamble Peter Lorre- Keye Luke
Mr. Mote Takes a Chance (0)
819 Peter Lorre- Rochelle Hudson Mar. 25/S8t.. . .63. Oct. 30/37
(Reviewed under the title, "Look Out, Mr. Moto.")
Raw Hide Smith Ballew-Evalyn Knapp
(See "In the Cutting Room," Feb. 19/38.)
Rebecca of Sunnybroofc Farm
837 Shirley Temple-Gloria Stuart Mar. I8,'38t
(See "In the Cutting Room." Nov. 6/37.)
Trip to Paris Jed Prouty-Shirley Deane
Walking Down Broadway (Q).. Claire Trevor-Michael Whalen Mar. 1 1/38|. .. .69. Feb. 8/38
We're Going to Be Rich Gracie Fields- Victor McLaglen
Star
Running Time
Rel. Date Mlnutee Reviewed
UNITED ARTISTS
Title
Star
Running Time
Rel. Date Minutes Reviewed
I4/S8t..
4/38t..
ll.'SSt. .
.83. Aug.
104. Feb.
.91 Feb.
14/37
19/38
(9/38
2/37t .
27/S7t..
p. 88: Dee. 11/37, p. 76.)
28/37 78. Mar. 1/37
.82. Mar.
.83. Aug.
6/37
7/37
8/37f..
l»/37t..
.83. May
..82.0ft
21/37
1/37
4/38t..*l20.Jan. 28/38
..97. Mar. 13/87
pp. 91, 92; Apr.
72: May 22/37.
28/38t..
23/37t..
.74. Jan.
1 07. June
13/37
3/38.
16/38
18/37
Astlon for Slander (A) Clive Brook- Ann Todd Jan.
Adventure of Marco Polo (A).. Gary Cooper-Si grid Gurle Mar.
Adventures of Tom Sawyer (G). Tommy Kelly-May Robson Feb.
(See production article, Oct. 9/37, p. 16.)
Dark Journey (G) Vivien Leigh-Conrad Veldt July
Dead End (G) Sylvia Sidney-Joel McCrea Aug.
(Exploitation: Sep! 16/37. p. 86; Sept. 25/37. p. 71; Nov. 20/37,
Dreaming Llpe (A) Ells. Bergner- Raymond Musty. . . May
Farewell Again (G) Leslie Banks-Flora Robsea Oct.
52nd Street (G) Ian Hunter-Pat Petersen Nov.
Qoldwyn Follies. The (G) "Charlie McCarthy"- Edgar Ber-
gen-Rltz Bros.-Adolphe MenJeu..Feb.
(See production article. Nov. 13/37, p. 14.)
History le Made at Night (G).. Charles Boyer-Jean Arthur Apr. 2/37..
(Exploitation: Mar. 27/37, p.. 84; Apr. 3/37, pp. 64, 71; Apr. 10/37,
17/37. p. 82; Apr. 24/37, pp. 91. 92; May 1/37, p. 83; May 8/37, p.
pp. 89. 90; June 12/37, p. 93; Nov. 20/37, p. 89; Jan. 15/38, p. 64.)
Hurricane, The (G) Dorothy Lamour-Jon Hall Dec. 24/37T. . 102. Nev.
(See production article. Aug. 7/37, p. 16; exploitation: Nov. 20/37, p. 94; Feb.
p. 84; Feb. 12/38, pp. 70, 73.)
I Met My Love Again (G) Joan Bennett-Henry Fonda Jan.
Knight Without Armour (G) ... Marlene Dietrlch-Robt. Donat. . . . July
(Exploitation: Aug. 21/37, p. 78; Sept. 11/37, p. 84.)
Love from a Stranger (A) Ann Harding-Basil Rathbon* May
Men Are Not Gode (A) Miriam Hopklns-Gert. Lawrenee . . Jan.
Murder on Diamond Row (G).. Edmund Lowe- Ann Todd Dee.
(Reviewed under the title, "The Squeaker.")
Nothing Sacred (G) . .Carole Lombard- Fredrle March. ..Nov.
(See production article. Aug. 21/37, p. 16; exploitation: Dec.
p. 88: Feb. 5/38, p. 84.)
Prisoner of Zenda (G) Ronald Colman-M. Carroll Sept,
(Exploitation: Dee. 18/37. p. 64.)
Stand-in (A) Leslie Howard-Joan Blondell Oct.
(Exploitation: Nov. 27/37. p. 78; Dec. 18/37, p. 66.)
Star le Born, A (0) Janet Gaynor- Fredrle March Apr. 30/37.. . .III. May 1/87
(See production article, Feb. 27/37, p. 16; exploitation: May 22/37, p. 86: May 29/37,
pp. 67, 69; June 5/37, pp. 64, 67, 70; Juno 19/37, p. 84; June 26/37. pp. 120. 121,
122; July 10/37, p. 87; July 17/37, p. 91; July 31/37, p. 80; Aug. 28/37, p. 97; Sept.
4/37, p. 96: Oct. 23/37, p. 84; Dec. 11/37, p. 78.)
Stella Dallas (A) Barbara Stanwyck-John Bolee Aug. 6/37t . ..Ill .July 31/17
(Exploitation: July 31/37, p. 61; Sept. 25/37, pp. 69, 70: Oct 2/37, p. 74; Oct. 9/37,
pp. 67. 69; Oct 23/17 pp. 83. 85: Oct. 30/37. p. 86; Nov. 6/37, p. 66; Nev. 27/37,
p. 78; Dec. 4/37, pp. 77, 78; Feb. 19/38, p. 83.)
Storm In a Teacup (G) Vivien Leigh-Rex Harrison Feb. 25/38t 86. June 12/37
Walt Disney's Academy Award
Revue Five Award Winners June I8,'37t.. ..**
14/37 87. Feb.
22/37 82. Jan.
IO/37t...77.Sept. 11/37
13/37
2/37
26/37t..
18/37, p.
.75. Nov.
65; Jan.
27/37
8/38.
3/37t... 101. Sept 4/17
29/37 1.... 91. Oft. t/37
Title
Walter Wanger'e Vegues ef
1838 (G) Warner Baxter-Joan Bennett Sept. I7/S7t.. . 108. Aug. 7/87
(Exploitation: Aug. 21/37. p. 74; Sept. 11/37, p. 82: Nov. 20/37, p. 92; Nov. 27/97.
p 80: Dee. 18/37, p. 65; Jan. 1/38. p. 58: Jan. 29/38, pp. 82. 84; Feb. 5/3$, p. 82.)
When Thief Meeti Thief (A)..D. Fairbanks, Jr.-V. Hobsen June 4/37 87. May •/ST
(Reviewed under the title, "Jump for Glory.")
Woman Chases Man (G) Miriam Hopkins-Joel McCrea May 7/37 71. May l/ST
(See production article, Apr. 17/37, p. 12; exploitation: June 12/37, p. 92; July 3/37.
p. 88: Sept. 11/37, p. 83; Oct 30/37, p. 84.)
You Only Live Once (A) Sylvia Sidney-Henry Fenda Jan. 29/37 86. Jan. 30. 'ST
(Exploitation: Jan. 30/37, p. 80: Mar. 6/37, p. 89; Mar. 20/37, pp. 76, 78: Apr. 3/37.
pp. 66, 71: June 26/37, p. 123; July 10/37, p. 87; Aug. 21/37. p. 74.)
Coming
Divorce of Lady X, The (A)... Merle Oberon-Laurenee Olivier. ..Apr. I5,'38t 91. Jan.
Gaiety Girls, The Jack Hulbert-Patrlola Ellis Mar. I8,'38t 73. Nov.
(Reviewed under the title, "Paradise for Two.")
Madamoiselle Doeteur (A) Dlta Parlo-John Loder 77. Dee.
Mutiny in the Mountains Raymond Massey-Valerie Hobson
Over the Moon Merle Oberon-Rex Harrison
Return of the Scarlet
Pimpernel. The (G) Barry Barnes-Sophie Stewart Apr. 29/38t 90. Nev.
South Riding (A) Edna Best-Ralph Richardson 90. Jan.
15/88
6/37
is/it
IS/ST
tt/sa
UNIVERSAL
30/38T 66. Jan.
2S/S8t
14/871.... 59
H/88
2/S7 67. Apr. 8/87
S/S7t....66
5/37t 57
6/37
10/ ST
l/ST
IS/36
28 /ST
21/37
.66. Sept. 4/87
I4/S7t..
6/S8t..
2/37...
.87. Oct
•66. Jan.
.67. Apr.
2S/ST
29/88
24/87
Running Time
Title Star Rel. Date Mlnutee Reviewed
Adventure's End (G) 2036 John Wayne-Diana Gibeon Dee. 5/STt. . . .63. Nev. 13/37
Armored Car (G) 1004 Robert Wileox-Judlth Barrett June 20/37 64. Aug. 14/37
As Good as Married (G) 1012.. John Boies-Doris Nolan May 9/37 81. May l/ST
Behind the Mike 2030 Wm. Gargan- Judith Barrett Sept. 26/S7t....68
Black Aeee 2050 Buek Jones-Kay Llnaker Sep. 5/S7t 58
Black Doll (G) 2014 Nan Grey-Donald Woods Jan.
torder Wolves 2056 Bob Baker-Connie Moore. Feb.
Boss of Lonely Valley 2032.... Buck Jones Nev.
California Straight Ahead (a)
1030 John Wayne-Leulse Latimer May
Carnival Queen 2026 Dorothea Kent-Robert Wlleex. . . .Oct.
Courage of the West 2054 Bob Baker-Lola January Dee.
(See "In the Cutting Room," Sept. 11/37.)
Empty Saddlee (G) 1043 Buck Jones-Louise Brooke Dee. 20/38 62. Oct. 24/36
Forbidden Valley Noah Beery, Jr.-F. Robinson Feb. IS.'SSt. . • -67
(See "Mountains Are My Kingdom," "In the Cutting Room," Dee. 11/37.)
Girl with Ideae. A (G) 2015.. .Wendy Barrio-Walter Pldgeen. . .Nov. 7/STf.. ..66«/,Nov.
I Cover the War (G) 1018 John Wayne-Gwen Gaze July 4/37 68. July
Idol of the Crowde (G) 2037... John Wayne-Sheila Bromley Oet 10/STt.. 62'/,Oct.
Jury's Secret. The (G) 2019 Fay Wray-Kent Tayler Jan. I6/S8t 65. Jan.
Lady Fights Baek, The (0)2835. Irene Hervey-Kent Taylor Sept. I9.'37t S3. Oet
Law for Tombstone 2051 Buek Jones-Muriel Evans Oet. I0/S7t....59
Left Handed Law (G) 1043 Buek Jonee Apr. 18/37 63. May 1/37
Let Them Live (G) 1035 Nan Grey-John Howard Apr. 25/37 73. Apr. 24/87
Love In a Bungalow (G) 1009.. Kent Taylor-Nan Grey June 27/37 66. July 10/37
Mad About Muele Deanna Durbln- Herbert Marshall. . Mar. 4/38t....96
(See "In the Cutting Room." Dec. 18/37.)
Man In Blue. The (G) 1020. .. Robert Wileox-Nan Grey May 30/37 67. May
Man Who Cried Wolf, The
(G) 2023 Tom Brown-Barbara Read Aug. 29/37f...
Merry-Go-Round of 1938 (Q)
2006 Bert Lahr-Allee Brady Nev.
Midnight Intruder (G) 2016... Louie Hayward ^Barbara Read Feb.
Night Key (G) 1024 Berle Karloff-Jean Rogers May
(Exploitation: May 22/37, p. 87.)
Oh. Doetor! (G) 1013 Edward Everett Horten May 18/37 67. Apr. 24/87
(Exploitation: May 22/37, p. 87.)
100 Men and a Girl (G) 2001.. Deanna Durbln-Adolphe Menjou . 8ept. <2/37f 84. Sept II.W
(See musical analysis, Sept. 18/37, p. 29: exploitation: Sept. 25/37, p. 68; Oct 2/37,
p. 76: Oct. 9/37, p. 69; Nov. 6/37, pp. 56. 66: Nov. 20/37. p. 82: Nov. 27/37. p. 80:
Dee. 18/37, p. 68; Jan. 1/38, p. 60.)
Prescription for Romanee(G)20l3Wendy Barrio- Kent Taylor Dee. I2,'37t 66. Dee. 18/87
Reported Missing (G) 1008 Wm. Gargan-Jean Rogers Aug. 18/37 63. Aug. 7/37
Road Back, The (G) IMS Richard Cromwell-John King Aug. 1/37.. .. 103. Jane 26/37
(See production article, Apr. 24/37, p. 16; exploitation: July 31/37, p. 80; Sept. 18/37.
p. 83; Oct. 9/37, pp. 66, 68.)
Singing Outlaw, The 20SS Bob Baker-Joan Barclay Jan. 23/38t 56
Smoke Tree Range 1046 Buek Jones-Muriel Evans June 8/37 59
Some Blondes Are Dangerous
2018 Noah Beery, Jr. -Dorothea Kent. ..Nov. 28/S7t 64'/»
Spy Ring, The (G) 2033 Wm. Hall-Jane Wyman Jan. 9/38T 61. Jan. 29/39
Sudden Bill Dorn 2053 Buek Jones-Evelyn Brent Dee.
That's My Story 2034 Claudia Morgan-Wm. Lundlgan. ..Oet.
(See "In the Cutting Room," July 3/37.)
Top ef the Town (G) 1007 George Murphy-Dorle Nolan Apr. 18/37.
(See production article, Jan. 23. '37, p. 16; exoloitatlon: Apr. 24/37. o>. 91; May 1/37.
p. 79: May 22/37, pp. 86, 87; June 5/37, p. 70; June 12/37, p. 92; June 19/37.
pp. 62, 85.)
Trouble at Midnight (G) 2020. . N. Beery, Jr.-Catharlne Hughes. .Oet I7/S7t 68. Nev. 20/37
We Have Our Moments (G)
■017 Sally Eilers-James Dunn Mar. 28/87 67. Apr. 3/37
West Bound Limited 1008 Lyle Talbot-Polly Rowlee July ll/ST 66
Vestland Case. The (0 ) 2024. . Preston Foster-Carol Hughes Oet 3I/S7t. . .63. Oct. 2/37
When Love Is Young (Q) 1018. Virginia Bruce-Kent Taylor Apr. 4/37 58
Wildcatter. The 1015 Seott Colton-Jean Rogers June 6/37 76. Apr. 24/37
Wings Over Honolulu (0)
101 1 Wendy Barrle-Ray Mllland May 23/37 78. May 15/37
You're a Sweetheart (G) 2004 Allee Faye -George Murphy May 23/37 96. Dee. 18/37
(Exploitation: Feb. 12/38. p. 72.)
Coming
Crime of Dr. H allot Rein* RoMerov.i Hvtehlnson.
(See "In the Cutting Room," Jan. 22/38.)
I9/S7t....59.
24/37t....62.
86. Apr. S/S7
Mar ll/S8t ..68.
March 5 , 1938
MOTION PICTURE HERALD
71
ITHC RELEASE CH ACT—CONT'D)
Kunnlnn Time
Title Star Rel. Oate Minutes Reviewed
Seedbye Broadway Alice Srady-Chas winning*, Mai 25. 381
(See "In the Cutting Room.'' 'an 29 1ft.)
Last Stand Bob Baker-Constance Moore
Let's Make a Night of It
(6) 2041 C. (Buddvl Rogers-June Clyde Mar !H «" Ru July 10/87
Nurse from Brooklyn Sally Eilers-Paul Kelly
Reckless Living Robt. Wilcox-Nan Grey
(See "In the Cutting Room." Feb. 26. '38.)
State Police John Kino Constance Moore Mar. I8,'38t
(See "In the Cutting Room." Feb. 19, '38.)
VICTORY
Running Time
Title Star Rel. Date Minutes Reviewed
Amateur Crook Herman Brlx-Jean Barelay Dee. 10/37* . . . .58
Brothers at the West Tom Tyler-Lois Wilde Sept 30.'S7t 55
Feud of the Trail Tom Tyier-Harlene Wood May l,'S7 56
Flying Fists Herman Brlx-Jeanne M artel July l,'S7 62
Last Ranch Tom Tyler-Jeanne M artel Nov. S0,'S7t 56
Million Dollar Racket (0) Herman Brlx-Joaa Barclay Oct l,'37t 62. Nov. 20/37
Mystery Range Tom Tyler- Jerry Bergh May 1/37 55
Orphan of the Petes Tom Tyler-Jeanne M artel Dee. 30/371 55
Sky Racket Herman Brlx-Jean Barelay Sept. l/87t 6S
WARNER BROTHERS
(See also First National)
Running Time
Title Star Rel. Date Minutes Reviewed
Another Dawn (A) 106 Kay Francis- Errol Flynn June 26/37 73. Apr. 10/37
(See production article. Mar. 6/37, p. 16.)
Blazing Sixes 129 Dick Feran- Helen Valkls Juno 12/37 55
Blondes at Work 255 Glenda Farrell-Bartoa Mac Lane. .Feb. 5/38T
Call It a Day (G) 113 Olivia de Havllland-I. Hunter Apr. 17/37 89. Mar. 13/37
Devil's Saddle Legion, The
130 Dick Foraa-Aana Nagel Aug. 14/37 52
Expensive Husbands (G) 223. .. Beverly Roberts- Patrle Knowles . . Nov. 27/S7T 62. Sept 11/37
Fly-Away Baby (G) 123 Glenda Farrell-Barten MacLano. .June 19/37 60. June 12/37
First Lady (G) 210 Kay Francis- Preston Foster Dee. 4/37f. . .*82.Sept. 11/37
(Exploitation: Feb. 19/38, p. 84.)
Footloose Heiress 123 Craig Reynolds-Ann Sheridan. .. .Aug. 21/37
(See "In the Cutting Room," Apr. 10/37.)
So Getter, The (G) 113 George Brent-Anita Louise May 22/37 92. June 19/37
(Exploitation: Sept. 4/37, pp. 94, 97.)
Great Garrlck. The (G) 20» Brian Aherne-O. de Havllland Oct. 30/37 89. Oct. 2/37
Invisible Menace (G) 224 Boris Karloff-Marle Wllsoa Jan. 22/38t 55. Oct. 23/37
(Reviewed under the title, "Without Warning.")
It's Love I'm After (G) 207. ..Leslie Howard-Bette Davis Nov. 20,'S7t 90. July 31/37
Kid Comes Back. The (G) 214. Wayne Morris-June Travis Feb. I2,'38t 61. Jan. 30/37
(Reviewed under the title, "Don't Pull Your Punches.")
Kid Galahad (G) 102 Edw. G. Roblnson-Betto Davis... May 29/37. ... 101 .May 8/37
(Exploitation: June 5/37, p. 64; Sept. 4/37, p. 96.)
King and the Chorus Girl (G)
104 Fernand Gravet-Joan Blondell. . . . Mar. 27/37 95. Mar. 8/37
(Exploitation: Mar. 20/37, p. 76; Mar. 27/37, p. 79; June 26/37, p. 118.)
Land Beyond the Lav 128 Dick Foran-Llnda Perry Mar. 13/37 54
Life of Emlle Zola, The (G)
203 Paul Muni-Gale Sondergaard Oct. 2/37t.. .118. July 10/37
(Exploitation: Oct. 2/37, p. 76; Oct. 9/37, p. 68; Nov. 27/37, p. 84: Dee. 25/37, p. 58;
Jan. 15/38, p. 65: Jan. 29/38, pp. 82, 84, 85; Feb. 12/38, p. 72.)
Marry the Girl (G) 116 Hugh Herbert-Mary Boland July 1/37 68. Aug. 14/37
Melody for Two (G) 117 James Melton- Patricia Ellis May 1/37 60. Jan. 16/37
Midnight Court (G) 124 Ann Dvorak-John Lltel Mar. 8/37 60. Mar. 13/37
public Wedding 126 Jane Wyman-Wllllam Hopper.. . .July 10/37 58
Penrod and His Twin Brother
(G) 226 Billy and Bobby Maueh Feb. 26/38t 63. Jan. 13/38
(See "In the Cutting Room," Oct. 30/37.)
Ready, Willing and Able (G)
112 Lee Dlxon-Ruby Keeler Mar. 6/37 93. Feb. 6/37
(Exploitation: May 1/37, p. 78.)
Singing Marine, The (G) 101. .Dick Powell-Doris Weston July 3/37.. .. 105. July 10/37
(Exploitation: July 24/37, p. 80; Sept. 25/37, pp. 68, 71.)
Sergeant Murphy (G) 216 Ronald Reagan-Mary Magulro.. ..Jan. I,'38t . . .'60. Dee. 11/37
Slim (G) 114 Pat O'Brien-Henry Fonda June 12/37 80. July 3/37
Swing Yeur Lady (G) 211 H. Bogart-Loulse Fazenda Jan. 8/S8T. . . .79. Jan. 8/38
(Exploitation: Feb. 26/38, p. 68.)
Tovarlch <G) 201 Claudette Colbert-Charles Boyer .Deo. 25/37T 98. Dee. 4/37
Varsity Show (G) 202 Dlek Powell-Fred Waring Sept. 4/37t . . . 121 . Aug. 21/37
(See production article, July 24/37, p. 16; exploitation: Nov. 20/37, p. 94: Dee. 4/37.
p. 77: Jan. 1/38, p. 60.)
White Bondage (G) 125 Jean Mulr-Gordon Oliver June 19/37 60. Mar. 13/37
Wine, Women and Horses (G)
218 Barton MacLane-Ann Sheridan. . .Sept. Il/37t....64 July 24/37
Coming
Accidents Will Happen (G) . . . Ronald Reagan-Gloria Biondell . . Apr. 23.'38t . 60. Feb. 26/38
Amazing Dr. Clltterhouse. The Edw. G Robinson
Angels with Dirty Faces .lames Cagney-Pat O'Brien
Bey Meets Girl James Cagney-Pat O'Brien
Cowboy from Brooklyn Dlek Powell-Prlscllla Lane
(See "In the Cutting Room," Feb. 19/38.)
Crl mo School Gale Page-H. Bogart
(See "In the Cutting Room," Feb. 26/38.)
Defense Rest, The Ronald Reagan-Mary Magulro
Feels for Scandal Fernand Gravet-Carole Lombard. .Apr. I6,'38t
(See "In the Cutting Room," Jan. 22/38.)
Four's a Crowd E. Flynn-O. de Havllland-R.
Russell
Gold Diggers In Paris Rudy Vallee- Rosemary Lane
Running Time
Title Star Rel. Date Minutes Reviewed
He Couldn's Say No (G) 221. ..Frank McHugh-Jane Wyman Mar. I9.'38t . . *60. Deo. 11/0
I Reviewed under the title, "Larger Than Life.")
Jezebel 204 Bette Davis-Henry Fonda Mar. 28/38t
(See In the Cutting Room." Dec. 11/37.)
Little Lady Luek Ann Sheridan-John Lltel
(See "In the Cutting Room," Feb. 12/38.)
Love, Honor and Behave(A)2l6. Wayne Morrls-Prlsellla Lane Mar. I2.'38t . . 70 Feb. 19/38
Men Are Sueh Fools Wayne Morrls-Prlsellla Lane
(See "In the Cutting Room," Jan. 22/38.)
Mystery of Hunting's End Dick Pureell-Ann Sheridan
(See "In the Cutting Room," Dec. 11/37.)
Over the Wall Dick Foran-June Travis Apr. 2/38t
Penrod's Double Trouble Billy and Bobby Maueh
(See "In the Cutting Room," Jan. 22/38.)
Singing Cop, The Dick Foran-Ann Sheridan
Terchy Blane In Panama Paul Kelly-Lola Lane
(See "In the Cutting Room," Feb. 12/38.)
White Banners Claude Rains-Fay Balnter
(See "In the Cutting Room," Feb. 26/38.)
WORLD
Running Time
Title Star Rel. Date Minutes Revleweo
Don Quixote (G) Challapln Sept 'S7t 78. July 8/37
Life and Loves of Beethovoa
(G) Harry Baur Deo. I5/S7t 82. Dee. 4/87
My Song of Love Tito Schlpa Mar. 31/37 79
Ski Chase Hannes Schneider Feb. I5/S8t. . 73
Coming
Annie Laurlo Will Fylfo
Aurora Sul Mare Italian Feature 67
Chanson D' Amour Tito Schlpa
Grand Illusion (A) Erich von Strohelm-Dlta Parlo 120. July 3/37
(Reviewed under the title, "La Grande Illusion)
Itto Simone Berrlau
Love on Sklls Walter Rlmll
Marseillaise Pierre Renoir-Louis Jouvet
Monastery (G) Monastic Film 55. Fab. 1/88
(Exploitation: Feb. 19/38, p. 84.)
Ninety Degrees South Antarctic Film
Second Bureau Jean Murat-Dlana Koreno
Secrets of Stamboul Valerie Hobson 79
Street Without a Name Constant Remy-Pola lllery
Song of Ceylon Basil Wright 39
Tendro Enemmlo Simone Berrlau
OTHER PRODUCT (FOREIGN)
Running Time
Title Star Dlst'r Rel. Date Minutes Reviewed
Adam's Tree (G) Elsa Merlinl Cine Lux Jan. 19/38. .. .78. Feb. 5/38
Adventures of Chleo (G) Woodward Bros 60. Nov. 27/37
Affairs of Maupassant, The
(A) Lill Darvas Gallic Fob. 1 1, "38. . .84. Feb. 12/38
Alibi, The (A) Erich Von Stroheim.B. N. Film 95. Feb. 26/38
Angel's Pit, The (A) Amedo Nazzarl June 26/37
Big Fella (Q) Paul Robeson British Lloa 73. July 10/37
Bronze Sentries (G) Foseo Glntchettl Fenoroma Oct. 2/37
Club do Femmes (A) Danielle Darrleux . . Mayer- Burstya Oct. It/37. . .89. Oct 23/37
Dance Program (A) Harry Baur Films Vog 120. Jan. 29/38
Edge of the World, The
(A) Flnlay Currlo British I. E. Co 80. Aug. 14/37
Emll Ond Die Detektlve. .. Fritz Rasp International 77
Fury Over Spain (G) Modern Film 55. Aug. 14/37
Gang Show, The (G) Ralph Reader General May 1/37
Generals Without Buttons
(A) Jean Murat Mayer-Burstyn ...Feb. 4/38. . .80. Jan. 29/36
Gobsek (A) Leonid Leonldov Amkino 74. Aug. 14/37
Gueule D'Amour (A) Jean Gabln A. C. E 95. Feb. 3/38
"Housemaster" (G) Otto Kruger Assoc. British 95. Feb. 26/38
In the Far East (G) N. Begollubov Amkino Oct. 19/37. . .81 .Oct. 30/37
Jericho (G) Paul Robeson General 77. Sept. 4/87
King's People, The (G).John Drlnkwater Mindlln May 1 1/37. . .70. May 22, '37
La Damincella dl Bard (G)Emma Grammatiea. . I. C. I Feb. 5/38. . .77. Feb. 12/38
Last Night, The (G) I. R. Peltaor Amkino Apr. 27/37. . .90. May 8/87
Lower Depths, Tho (A) Jean Gabln Mayer-Burstyn Oct 15/37. . .95. Sept 23/37
Luerezla Borgia (A) Edwlge Feuillero ...European Oct 12/37. . .78. Oct. 23/37
Mademoiselle Doeteur (A).DIta Parlo United Artists 105. May 1/87
Make Up (G) N. Asther-J. Clyde. . Assoc. British 70. July IS/87
Mayerllng (A) Charles Boyer Pax Films Sept 13/87. . .91 .Sept 25/17
(Exploitation: Nov. 6/37. p. 56.)
Merlusse (G) Henri Poupoa French M. P Jan. '36. . .67. Deo. 28/37
Merry Comes to Towa (G).Zasu Pitts Bound City 77. June 5/37
Mutiny of the Elslnore,
The (G) Paul Lukas Assoc. British 77. Sept 18/37
Orage (A) Charles Boyer Daven-Lauer 105. Feb. 12/38
Ora Ponelano (G) Chucho Solozano Prod. Sorla 105. May 15/37
Orphan Boy of Vienna
(G) Hans Olden General 77. Sept. 18/87
Our Fighting Navy (G)...H. B. Warner General 75. May 8/37
Pearls of the Crowe (A)...8aseha Gultry Tobla 115. June 5/37
Ruler, The (G) Emll Jannlnga Amer.-Tobla Oct. 13/37. . 120. Oct. 30/37
Sliver Blaze (G) Arthur Wontner Assoc. Brltlch 70. July 17/37
Sisters In Arms (G) J. Sully- J. Day C. U. C 125. Dee. 25/37
Spanish Earth, Tho (A) Prometheus Aug. 20/37. . .58. Sept 4/37
Thirteen, The (A) Ivan Novoseltsov ....Amkino 85. July 17/37
Uncivilized (A) Dennis Heey Box Office Nov. 23/37. . .77. Nov. 27/37
Wave, Tho (G) Native Cart Garrison Apr. 20/87. . .60. May 1/37
Wild Innocence <G) Wendy Monro Clneceund 90. May M/87
World's In Love. The (A) Marta Eggerth Viennese May 18/37 . 65. Nov. 20/37
72
MOTION PICTURE HERALD
March 5 , 1938
(THE RELEASE CHACT—CCNT'E)
SHORT
FILMS
[Numbers immediately follow-
ing title designate date re-
viewed; for example, (8-1-37)
August 1, 1937.1
COLUMBIA
BROADWAY COMEDIES
Title R«l. Date Mia.
Back to the Weeds May I4.'37.l8ft..
(3 Stooges)
Big 8qulrt. The (10-2-37) ..Sept I7,'37tl8. .. .
Charlie Chase
Bury the Hatchet (8-21 -87). Aug. (,'37.18....
Calling All Curtains Oet. I.'37tl8
Calling All Doctors July 22/37. Itft. .
Cash and Carry (9- 1 1 -37)... Seat. S/37tl8ft..
(3 Stooges)
Doggone Mlxup (2-12-38) ... Feb. 4/38tl8ft. .
Fiddling Around (2-19-38). .Jai. 2l,'38tl7ft..
(Collins- Kennedy)
From Bad to Worse Juae 4/37.17....
Charlie Chase
Goofs and Saddles July 2/37. 17ft..
Oracle at the Bat Oct 29/37tl7ft..
Andy Clyde
Grand Hooter (6-5-37) May 7/37. Wife..
Charlie Chase
Grips, Grunts and Groans
(3-27-37) (3 Stooges) Jaa. 15/37.18....
He Done His Duty
( 1 2- 1 8-37) Dee. 1 0/37t 1 7ft . .
Andy Clyde
Knee Action (2-27-37) Jaa. 8/87.17....
Andy Clyde
Lodge Night Juae 11/37.18
Andy Clyde
Man Bites Love Bug
(1-22-38) Dee. 24/37tl8....
Charlie Chase
My Little Feller May 21/37.18....
Andy Clyde
New News (4-17-37) Apr. 1/37. 17ft..
(Collins- Kennedy)
Oh What a Knight Nov. 22/37tl8ft. .
(Herman Blng)
Old Raid Mule, The Mar. 4/38t.2rls.
Andy Clyde
Playing the Ponies
(10-23-37) Oet I5/S7tl7....
(3 Stooges)
Sitter Downers, The
(11-27-37) Nov. 28/37tl8....
(3 Stooges)
Termites of 1938 (1-22-38) . .Jaa. 7/38117....
(3 Stooges)
Three Dumb Clucks Apr. 17/37.17....
(3 Stooges)
Time Out for Trouble
Charlie Chase .Mar. l8/38t.2rl*.
Wee Wee Monsieur Feb. I8,'38fl7
(3 Stooges)
Wrong Miss Wright, The.. June 18/37. 17. .. .
Charlie Chase
BROADWAY FOLLIES
Brokers Follies (12-1 1 -37) .. Dee. I5.'37tl0ft. .
Drug Store Follies
(9-11-37) Sept. 3/37tl0ft..
Rooftop Follies (10-18-37) . .Oct. l/37tll....
Tlmberland Revels
(11-27-37) Nov. 5/37tl0....
COLOR RHAPSODIE8
Air Hostess, The Oet. 22/37t.8
Bluebird's Baby (2-12-38). .Jan. 2l/38t.7....
Foolish Bunny, The Mar. Il/38t
Foxy Pup, The (6-5-37) May 21 ,'37.. 8'/...
Gifts from the Air Dec. l8,*37t.7'/2. .
(re-Issue)
Hollywood Plenle (1-15-38) . Dee. I8,'37t. 8. .. .
Horse on the Merry- Go-
Round, The Feb. I7,'38t .6'/2 . .
Indian Serenade July 16/37. .8....
Let's Go (4-17-37) Apr. 10/37. .7ft . .
Little Match Girl
(11-27-37) Nov. 3/37t.8'/t..
Mother Hen's Holiday May 7/37. .7....
Scary Crows (9-11-37) Aug. 20/37.. 8
Skeleton Frolic (2-20-37)... Jan. 29/37. .7ft..
Spring Festival (8-21 -37)... Aug. 6/37.. 8....
Stork Takes a Holiday, The. June 1 1/37. .8
Swing, Monkey, Swing
(10-2-37) Sept. 10/37.. 7ft..
COLUMBIA TOURS
Fifty Years of Barter May 28/37. .9ft..
Haiti's Black Napoleon
(8 21-37) Aug. 6/37. .8....
Title Rel. Date Mia.
Pirate Parts of the Carib-
bean July 2/37.. 9
COMMUNITY SING
(1st Series)
Community Sing (No. 3)
(6-5-37) May 20/37.10
Community Sing (No. 4). ..June 18/37. 10ft..
Community Sing (No. 5)
(9-11-37) July 24/37.10'/,..
(2nd Series)
No. I (8-11-37) Aug. 20/37tlO
No. 2 (10-16-37) Sept. I7,'37tl0....
No. 3 (10-16-37) Oct. I5,'37tl0ft..
No. 4 (12-11-37) Nov. 28/37tl0ft..
No. 5— (1-22-38) Jan. 2l/3SflO
No. 6— Feb. 25/38f.l rl..
No. 7— Mar. I8,*38t
HAPPY HOUR
Aladdin and the Wonderful
Lamp Dee. I8,'37t.3 rls.
Goose Girl, The May 30/37. .3 rls.
Old Woman In the Woods,
The Apr. 23/37.. 3 rU.
KRAZY KAT CARTOONS
18. Krazy's Race of Time
(6-26-37) May 6/37.. 7....
19. Masque Raid, The June 25/37. .7
20. Railroad Rhythm Nov. 20,'37t.9ft. .
21. Sad Little Guinea Pigs. .Feb. 22,'38t
22. Auto Clinic, The Mar. 4/38t.6ft..
SCRAPPY CARTOONS
Canine Capers Sept. I6,'37t.6ft. .
Clock Goes 'Round and
•Round (11-20-37) Oet. I6,'37t .8. . . .
Dizzy Ducks (12-19-36) July 18/37. .6ft. .
Fire Plug, The (1 1-13-37) ..Oct. I6,'37t.6
New Homestead, The
(2-12-38) Jan. 7/38t.7
Scrappy's Musle Lesson June 4/37.. 7
Scrappy's News Flashes
(1-22-38) Dee. 8/37t.6....
Scrappy's Playmates Mar. Il/38t
Scrappy's Trip to Mars Feb. 4,'38t.l rl..
SCREEN SNAPSHOTS
No. 9 May 22/37.10....
No. 10— June 4, '37.. 9....
No. II— June 25/37. 10ft..
No. 12— (10-16-37) Aug. 13/37.10....
No. 13— (10-16-37) Sept 10/37.10....
(New Series)
No. I— (10-16-37) Sept. I7,'37tl0....
No. 2— Oet. I5.'37t.9ft..
No. 3— (12-11-37) Nov. I8,'37t .9ft. .
No. 4— Dee. 24,'37tl0, . . .
No. 5— Jan. 7,'38t.9ft..
No. 6— Feb. 4,'38tl0....
No. 7— Mar. 4/38t
SPECIAL
SPORT THRILLS
Cadet Champion (12-11-37) .Dee. 17, 'S7t. 9ft..
Feminine Fun Feb. I8,'38t.9ft..
Fit to Win (6-12-37) May 7/37..9ft..
Future Stars Aug. 30/37
Golf Magic (9-11-37) Aug. 16/37.. 9
Riding the Waves June 4/37.10
Set 'Em Up Oet. 29,'37t.9ft. .
Snow Foolin' (2-12-38) Jan. 2l,'38tl0
Sport of the Seasons June 25/37.. 9
Sport's Greatest Thrills
(8-21-37) Aug. 3/37.. 8
Trotting Thoroughbreds
(10-16-37) Sept. 30,'37t. 9ft..
Unusual Hunting Mar. I5,'38t
STRANGE AS IT SEEMS
Boy Who Saved a Nation,
The (1-22-38) Dee. I0.'37t.9ft. .
Little Jack Horner
(10-2-37) Sept. I6,'37t.6ft..
Silver Threads (12-1 1-37) ... Nov. I2,'37tl0ft..
WORLD IN COLOR
Beautiful Bermuda Sent. IO/37t
City of the Golden Gate
(11-20-37) Oct. IO/37t.9ft..
El Salvador (2-12-38) Jan. I5,'38t.9....
EDUCATIONAL
[Distributed through
Twentieth Century-Fox]
Title Rel. Date Mln.
SONG AND COMEDY HITS
All's Fair Feb. 25/38M rl..
Ask Uncle Sol (10-23-37) .. .Oct. 8,'37tll
Blq Apple. The (10-2-37) .. Sept. I7,'37t. 9
Calling All Crooners
(12-4-37) Nov. I».'37tl0ft..
Hew to Dance the Shag Dee. I7,'37t.8
Title Rel. Date Mln.
Love Goes West (1-15-38). . .Dee. 3l/37tl0ft..
Miss Lonely Hearts
(10-30-37) Sept.24.'37tl0ft..
pot Luck (8-14-37) Aug. 6,'37tll....
Rhythm Saves the Day
(12-4-37) Oet. 29,'37t II
Trailer Paradise Nov. 26/37f.9....
TERRY-TOONS
Barnyard Bess, The Dee. 24/37t.6ft..
Billy Goat's Whiskers, The. .Dee. I0.'37t.6ft..
Bugs Beetle and His
Orehestra Jan. 2l,'38t.6ft..
Close Shave, A Oet. l/37t.8ft..
Dancing Bear, The
(11-6-37) Oet. l5/37t.Sft..
Dog and the Bone, The
(11-27-37) Nov. I2.'37t.6
Farmer Al Falfa la Trailer
Life Aug 20/37t.5ft..
Gandy the Goose Mar. 4/38 1. 1 rl..
Happy and Lucky Mar. I8,'38t. I rl. .
His Off Day Feb. 4/38t.6ft. .
Homeless Pup, The July 23, '37. .7....
Just Ask Jupiter (2-19-38). .Feb. I8/38T.8....
Kiko's Cleaning Day
(10-2-37) Sept. l7/37t.6ft..
Lien Hunt, The (I -18-38)... Jan. 7/3BT.7
Mechanical Cow, The June 25/37. .7
Ozzle Ostrich Comes to
Town May 28/37.. 7....
Paper Hangers, The
(8-14-37) July 30/37. .7....
Pink Elephants July 9/37.. 7....
Play Ball June 1 1/37.. 6
Puddy's Coronation May 14/37.. 7
Saw Mill Mystery. The Oet. 29/37t .6ft . .
Timid Rabbit, The Nov. 26/37t.5ft. .
Vidian Still Pursued Her,
The Sept. 3/37t.6ft..
TREASURE CHEST
Crystal Ballet May 28/37.11
Grey Owl's Little Brother. .. Dec. 24,'37t 10
How to Ski Aug. 20/37tll
Kingdom for a Horse Mar. 4/38t.lrl..
Not So Dumb Dee. I0,'37t.9
Ornamental Swimming June 4/37.10
Private Life of the Gannets
(9-25-37) Sept. 1 0/37t II
Return of the Buffalo Mar. 8,'38t.l rl..
Sky Fishing Feb. 25/38T.I rl..
Songbirds of the North
Woods (2-12-38) Feb. I l,*38t 10
Songs of the Danube May 7/37.. 9
Top Dogs Mar. 25,'38t.lrl..
TWO-REEL COMEDIES
Affairs of Pierre, The
(7-31-37) Aug. 6/37tl9....
Air Parade (2-12-38) Jan. I4.*38tl9
Bashful Ballerina
(10-2-37) Sept. I7,'37t20
Bashful Buckaroo, The Dee. 3/37tl9ft..
Beautiful But Dummies . . . . Mar. 25/38t .2 rls.
Cupid Takes a Holiday
(2-19-38) Feb. 4/38tl5....
Dates and Nuts (I -15-88) ... Dec. 3l/37t 19. .. .
Dime a Dance Dee. 24/37tl9ft .
Freshles May 7/37.17
Getting an Eyeful
(1-22-38) Jan. 2l/38tl8
Girls Ahoyl Juno 11/37.17
Going. Going. Gene Oct 8,'37tl8
Hamlet and Eggs June 18/37.16....
Heir Today Nov. 5/37tl8....
Her Accidental Here May 21/37.17
Hl-Ho Hollywood Jan. 7/38tl8
Holding the Bag May 14/37.18
Hurray for Hooligan
(12-4-37) Nov. I9,'37tl7....
Koo-Koo Correspondence
Skool, The Nov. I9/37TI8
Love and Onions Mar. Il/38t.2rls.
Love In Arms May 28/37.18
Meet the Bride.. Oet. 29/37TI7....
Miss They Missed, The
(2-12-38) Jan. 28/38tl8. . . .
Montague the Magnificent
(8-14-37) Aug. 27,'37tl8. . . .
Playboy Number One
(12-4-37) Nov. 26,'37tl7....
Silly Night (10-23-37) Oet. I,'37tl9....
Slacks Appeal Aug. iS.'37tl9
Smart Way, The ( 1 0-30-87) . Oet. I5.'37tl8
Sweeties Sept S.'37tl5
That's the Spirit June 25/37. 17. .. .
Timid Ghost, The 8ept.24/37tl6. . . .
Uncle Sol Solves It Feb. 1 1 ,'38tlS
Wanna Be a Model Feb. 25/38t.2rie.
Who's Crazy? Aug. 20/37tl9
Will You Stop! (10-2-37)... Sept. IO/37tl7....
Who's Who? Oet. 22/ 37120....
HOFFBERG
Mil-
Title Rel. Date
Baltimore, Homo of Wally
Simpson
Bamboo (5-29-37) July 16/37.18.
Blow, Bugle, Blow •
Broadway Dance Parade June 15/37.18,
Hollywood Magic (5-28-37) 10,
In Shanghai (6-5-37) Juy 16/37.11
Isle of Paradise July 30/37.29
Sklllng en Your Feet Jan. I4/38T...
Spanish Interlude, A Juae 15/37...
COLOR
Catalina Island Nov. I2/37T..
Personalities on Parade
Yellowstone Park
IMPERIAL
Title Rel. Date Mia.
EDGAR GUEST POETIC GEMS
Boyhood ••••
Early In the Mornln' 9...
Old Prospector, The t...
NOVELTIES
Napoleon's Waterloo 8...
Nero ••••
PORT 0' CALL
City of the Sun »...
Last Resort, The 8...
Mother Ganges 8...
WORLD IN COLOR
Dream Harbor 8...
MGM
Title Rel. Date Mia,
CAPTAIN AND THE KIDS
Blue Monday .Feb. 5/38T.8..
Cleaning House Feb. I9,'38t.8..
CRIME DOESN'T PAY
No. 10 — It May Happen to
You (8-14-37) June 5/37.21..
No. II — Soak the Poor
(10-2-37) Aug. 21/37.18..
No. 12— Give Till It Hurts
(11-13-37) Sept. 18/37.20..
No. 13— Behind the
Criminal (12-4-37) Oct 30/37.21..
No. 14— What Prlee Safety. .Feb. 5/38T2I..
FITZPATRICK TRAVEL TALKS
Chile, Land of Charm
(11-20-37) Oet. 30/37t.8..
Copenhagen Nov. 27.'37t.9..
Floral Japan July 24/37.. 8..
Glimpses of Austria Feb. I9.'38t-S.,
Glimpses of Peru
(10-2-37) Sept. 4/37T.8..
Hong Kong, Hub of China
(6-26-37) May I ,'37.. 8.,
Land of Ineas Dee. 25/37.. 8. .
Natural Wonders of the
West (2-5-38) Jan. 22/38t.8..
Rocky Mountain Grandeur
(7-24-37) May 29, '37.. 8..
Serene 81am (6-26-37) Oet. 2/37t.S..
Stockholm, Pride of Sweden
(11-13-37) Oct. 2/37T.8..
HARMAN-ISING
(Happy Harmonies)
31 — Hound and the Rabbit
The (6-26-37) May 29/37.. 8..
32 — Wayward Pups
(8-14-37) July 10/37.. 8..
33 — Bosko and the
Cannibals Aug. 28/37.10. .
34 — Little Buek Cheeser
(1-8-38) Dee. 1 5/37.. 8..
35 — Bosko in Bagdad Jan. I .'38. 10. .
36 — Pipe Dream .Feb. 5/38. .8..
37 — Little Bantamweight. .. Mar. 1 2,'38f .8. .
HISTORICAL MYSTERIES
Captain Kldd's Treasure Jan. 22,"38tl 0. .
King Without a Crown. The
(11-20-37) Oct. 9/37t.9..
Man in the Barn, The
(1-1-38) Nov. 20/37tl0..
Optical Poem, An Mar. Il,'38t
Ship That Died, The Feb. I9,'38tl0..
M-G-M MINIATURES
Boss Didn't Say Good
Morning, The (10-2-37) .. .Oct. 1/37.10..
Have Courage (7-24-37) June 12/37.10.,
Life In Some Town, U.S.A. . Feb. 26/38t/...,
Pacific Paradise (10-16-37) . Aug. 28/37.18. .
Rainbow Pass (10-30-37). . .Oet. 9/37.10..
What Do You Think, No. 2
(2-12-38) Dec. 25/37tl0..
What Do You Think, No. 3 Jan. I5/38TII..
MUSICAL COMEDIES
Canary Comes Across, The
(2-5-36) Jan. 29/38T2I..
March 5 , 1938
MOTION PICTURE HERALD
73
(THE RELEASE CHACT«C€NT'E)
Tltlt Rel. Data Mia.
Carnival in Paris (8-28-37). May 29,'37.2I...
Girl's Best Years, A
(2-20-37) Dee. 25,'37.ll...
Our Gang Follies of 1938
(1-8-38) Dee. I8,'37t21
Stroke of Genius .Feb. 5.'38t II
Sunday Night at Trocader*
(18-23-37) Oet. 2/37t20...
OUR GANG
Bear Facts Mar. 5,'38t
Canned Fishing Feb. I2.'38tl I —
Fishy Tales Aug. 28.'37.ll...
Framing Youth (10-2-37) . ..Sept. 1 1 ,'37tl I . . .
Mall and Female Nov. I3."37f 1 1
Nlaht V Gales July 24/37.11 ...
Pigskin Palooka ( 1 1 -27-37) . Oet. 23,'37tll...
Rrantln' Holiday (7-31 -37).. June 1 2/37. 1 1...
PETE SMITH SPECIALTIES
Candid Cameramanlan
(1-1.38) Dee. II/S7t.9...
Decathlon Champion
(11-27-37) Nov. 20,'37tl0...
Equestrian Aerobatics Aug. 14/37. .8. . .
Friend Indeed (1-1-38) Jan. I,'38tl0...
Golf Mistakes (6-26-37) ... June 12/37.10. . .
Jungle Juveniles (I I -6-37). Oct. 2/37t.9...
Jungle Juveniles, No. 2
(2-5-38) Jan. 29/38t.9...
La Savette Mar. I2,'38t.8...
Olympic Ski Champions
(11-7-36) July 3/37.10...
Pigskin Champion
(9-25-37) Aug. 14/37.11...
(Exploitation: Oat. 30/37, p. 87.)
Romance of Radium
(10-23-37) Oet. 23/37.19...
Ski Skill (4-10-37) Oct. 23/37.10...
(Reviewed under the title, "Ski Thrill")
8ports on lee July 24/37.10...
Tennle Tactics (5-8-37) May 1/37.10...
Three on a Rope Feb. I9,'38tl0...
RE-ISSUES (1937-8)
Beau Hunks (9-5-31) Sept. I8,'37t37. . .
Blotto (2-15-30) Oct. 30/37t26...
County Hospital (4-23-32) . .Jan. 22/38tl7...
Perfect Day, The (3-18-27) .Dee. Il/37t20...
ROBERT BENCHLEY
How to Start the Day
(10-16-37) Sept.il/37fl0...
Night at the Movies, A
(11-20-37) Nov. 6/37tl0...
SPECIAL
Jimmy Fldler's Personality
Parade (1-29-38) Jan. 8/38t20...
Now Audioscopiks, The
(2-5-38) 8...
TABLOID MUSICALS
Sang of Revolt (7-24-37).... May 29/37.11...
PARAMOUNT
Title Rel. Data
BETTY BOOP CARTOONS
Be Up to Date (2-26-38) ... Feb. 25/
Candid Candidate, The
(■-25-37) Aug. 27/
Dim Dong Doggies July 23,'
Faxy Hunter, The Nov. 26,
Impractical Joker, Tba
(7-3-37) June 18,
New Deal Show, The
(10-16-37) Ott. 22,
Pudgy Take* a Bow- Wow.. .Apr. 9,'
Pudgy Picks a Fight
(5-22-37) May 14/
Riding the Rails (2-26-38) .Jan. 28/
Service With a Smlla Sept. 24,'
Zula Hula (1-15-38) Dec. 24,'
COLOR CLASSICS
Car-Tune Portrait, A
(7-3-37) June 25,'
Educated Fish (1 1-13-37).. .Oct 29.
Little Lamby (1-8-38) Dee. 31,
Paaplng Penguins (9-18-37). Aug. 27,
Tears of an Onion Feb. 25/
HEADLINERS
Blue Velvet Musle Apr. S,
Mark Warner and Orch.
Frlml Favorites (7-3-37)... June 4,
Rudolf Frlml, Jr., and Orch.
From the Minuet to the Big
Apple Nov. 19,
Himbcr Harmonies (2-26-38). Jan. 28/
Hollywood Star Reporter,
No. 2 (10-16-37) Oet. 29,
Hula Heaven (10-19-37) Oet I,
Eddie Peabody
Installment Collector, Tba.. .July 2,
Fred Allen
MSu.
38t.7....
87t.?....
37t.7....
'37t.l rl..
37.. 7....
S7t.7....
87.. 7....
'37.. 8....
'38t.7....
'37t.7....
37t.7....
37.. 7.
37t.7.
'37t.7.
'37t.7.
38t...
37.10.
37.11.
37t...
38tll.
S7tll.
•37tll.
37.10.
Title Rel Date Mia.
Let's Go Latin (9-23-37). ..Sept 1 0/37fl I
Xavler Cugat and Orch.
Listen to Lucas (2-26-38) .. Feb. 18/38110....
Meet the Maestro* Jan. 7,'38t
Night In Manhattan July 30/37.11
Oh Kay, Rhythm (1-8-38) . . Dec. I7.'37tl0
Queens of Harmony Aug. 20/37tll
Phil Spitalny and Girl Orch.
Swing, Hutton, Swing May 7/37.11
Ina Ray Hutton and Orch.
MUSICAL ROMANCE
(In Color)
Schubert's Serenade July 23/37..!....
Song of the Islands
(5-22-37) May 21/37.10....
PARAGRAPHICS
Accent on Beauty (1-8-38) .. Dec. 31 ,'37t 10
California Giant Jan. 28/38t
Aviator Shorty July 23/37.10....
Circus Comes to Town, Tba
(7-3-37) June 25/37. 10
Cowboy Shorty (10-18-37).. .Oat. 8/37tl0
Gold Feb. 25/38t
Game Trails Apr. 30/37.10
Inventor, The (10-23-37).... Nov. 3/37tl I
It's a Good Stunt (9-25-37) Sept. I0/37tl0
It's a Living Mar. 5/37.11
Killer of the Tonto Aug. 13/37110
Nobody Home Apr. 2/37.10
Safety in the Air (5-22-37). May 28/37.10....
Tuna Dec. 3/37t
PARAMOUNT PICTORIAL
No. 8 — Tides of Fundy —
Home of the Rainbow —
Meet the Lorlas Mar. 12/37.10....
No. 9 — Moonlight and
Shadows — Rooftops of
Manhattan — . Blackla and
Brownie Apr. 9/37.10....
No. 10 — Sailboat Time —
Twilight on the Trail —
Magnetla Musle (5-22-37) .May 7/37.10
No. II— Fishing Highlights. June 4/37.11....
No. 12— (7-3-37) July 2/37.10....
NEW SERIES
No. I — Ain't Nature Old
Fashioned — Where East
Meets West— Hollywood
Music Man Aug. 6/37t.l rl..
No. 2 — Let's Count Horses
— Nova Scotia Faees the
Sea — Record Making
(9-18-37) Sept. 3/37tl0
No. 3 — Modern Czecho-
slovakia — Southern
Sketches — Doing Broad-
way In Style (10-16-37).. .Oet. I,'37tt0
No. 4 — Tropical Toppers —
Huckleberry Harvest —
Steel Never Dies
(11-6-37) Nov. 5/37tl0....
Ne. 5— Dee. 3/37t
No. 6— Jan. 7/38t
No. 7— (2-26-38) Feb. 4/38tl0
POPEYE THE SAILOR
Football Toucher Downer. .. .Oet. I5,'37t
Fowl Play Dec. I7,'37t
Hospltallky Apr. 16/37.. 7....
I Like Babies and Inflnks
(10-2-37) Sept. i7/37t.7....
I Never Change My
Altitude ..Aug. 20/37f.7....
Learn Polikeness (2-26-38) .. Feb. 1 8/38t .7. . . .
Let's Celebraka Jan. 2l/38t
Lost and Foundry July 16/37. .7....
Morning, Noon and Night
Club (6-26-37) June I8/S7..7....
Paneless Window Washer,
The (2-27-37) Jan. 22/37. .7....
Popeye the Sailer Meets
All Baba and the Forty
Thieves Nov. 26/37t.2 rlo.
(Color 8peslal)
Protex the Weakerlst
(11-20-37) Nov. I9/37T.7....
Twlsker Pitcher, Tha May 21/37. .7....
PARAMOUNT SOUND NEWS
Two Editions Weekly
POPULAR 8CIENCE
(In Color)
No. 5 Apr. 30/37.11....
No. 8 July 2/37.11....
NEW SERIE8
No. I (9-18-37) Sept 3/37tl0....
No. 2 (11-20-37) Nov. I2/S7tl0
No. 3 Jan. I4/S8t
No. 4 Mar.l8/38t
Title Rel. Date Mia.
SCREEN SONGS
Magic on Broadway Nov. 26/37t.l rl.
Jay Freeman and Orcb.
Please Keep Me In Your
Dreams (5-22-37) May 28/37. .8.. .
Henry King and Orch.
Whispers in the Dark
(10-9-37) Sept24/37t.7...
You Came to My Rescue July 30/37.. 8
Shep Fields and Orch.
You Took the Words Right
Out of My Heart (2- 1 9-38) .Jan. 28,'38t.7....
GRANTLAND RICE 8PORTLIGHTS
(NEW SERIES)
No. 36— Wrestling (It's a
Laugh) Apr. 23/37.10...
No. 37 — Swing Star*
(5-22-37) May 14/37.10...
No. 38 — Pan-American
Champion (7-3-37) June 11/37.10...,
No. 39— Rhythm of the
Game (7-10-37) July 9/37.10...,
No. 40— Aquabats Aug. I3,'37tl0. . . ,
No. 41— Picking Pets
(10-2-37) Sept. IO/37tlO
No. 42 — Four Smart Dogs
(10-16-37) Oet. 8/37tl0...
No. 43— Plek Your Favorite
(11-6-37) Nov. 5/37tl0...
No. 44 — Ball Tossers Dee. 3/37t
No. 45— Water, Water
Everywhere (1-15-38) Dec. 3l/37tl0
No. 46 — Good Looking
Winners (2-26-38) Jan. 28/38tl0...
No. 47 — A Fascinating
Adventure (2-26-38) Feb. 25/38tl0...
UNUSUAL OCCUPATIONS
(In Color)
No. I Aug. 6/37t.l rl.
No. 2 (10-16-37) Oct. 8/37tl0...
No. 3 (1-22-38) Dec. 1 0/37tl 0
No. 4 (2-26-38) Feb. 1 1 ,'38fl0
No. 5 Apr. I5,'38t
SPECIAL 3-REEL SHORT
(Distributed by Paramount)
River. The (12-11-37) 31...
RKO RADIO
Title Rel. Date Mln.
CONDOR MUSICALES
Frozen Affair, A (8-28-37) ..Sept. 1 7/37t 10. .
Murder In Swing Time
(9-4-37) Sept27/37tl0..
Prairie Swlngeroo
(12-25-37) Oct. I5,'37tl0..,
LEON ERROL COMEDIES
Dummy Owner, Tba
(1-1-38) Jan. 7/38tl9...
His Pest Friend Mar.ll/38tl8..,
Rented Riot, A Nov. 5/37tl7..,
Should Wives Work
(10-9-37) Sept. I0/S7tl9..
HEADLINER SERIES
4 — Swing Fever July 25/37.20..
1937-38
No. I — Trailing Along
(10-16-37) Oat 8/37tl8..
No. 2— Musle Will Tell
(1-1-38) Feb. Il/38tl7..
EDGAR KENNEDY COMEDIES
Dumb'* the Word June 11/37.18..
Ears of Experience (1-1-38) .Jan. 28,'38tl8..
Edgar and Goliath
(12-25-37) Nov. I9.'37tl7..
False Roomer* Mar. 25,'38t
Morning Judge (10-16-37) ..Sept. 24/37t 18. .
Tramp Trouble Aug. 6/37.16...
MARCH OF TIME
No. 10 May 14/37.18..
No. II June 11/37.18...
No. 12 July 9/37.18..
No. 13 Aug. 6/37.18...
1937-38
No. I (9-11-37) Sept 3/37tl7...
No. 2 Oet. l/37t20..
No. 3 Oct. 29/37t2l..
No. 4 Nov. 28/37t20..,
No. 3 (1-1-38) Dec. 25/37tl8...
No. 6 Jan. 2l,'38tl6...
MICKEY MOUSE
Boat Builder* Feb. 25.'38t .7. .
Clock Cleaner*. The
(8-28-37) Oct. I5/S7t.8...
Donald's Better Self
(2-26-38) Mar. Il/38t.8..
Donald'* Ostrich (1-1-38). ..De*. I0.'37t.9...
Hawaiian Holiday
(9-4-37) Sept.24/37t.8..
Lonesome Ghosts (12-25-37). Dec. 24,'37t.9..
Title Rel. Date Mia.
Old Mill. The Nov. 5/37t.9..
Pluto's Quintuplets Nov. 26.'37t 9. .
Self Control (1-22-38) Feb. I l/SSt-S. .
NU-ATLAS PRODUCTIONS
Devilled Ham (I -22-38) . . . . Apr. 28,'38tl0. .
Latin Rhythm . Feb. I8,'38tl I . .
Phoney Boy (12-25-37) Nov. I9,'37tll..
Radio Hookup, A Jan. 25/38tl0..
Rhythm In a Night Court
(9-4-37) Sept24/37t.8..
Sweet Shoe (1-1-38) Jan. I4,'38tll..
PATHE NEWS
Released twice a week
PATHE PARADE
No. I (10-16-37) Sept. IO/37tl3..
No. 2 (12-18-37) Nov. 5/37tll..
No. 3 (1-22-38) Dec. 3l.'37tl0..
No. 4 (2-26-38) Feb. 25,'38tl0. .
PATHE REVIEWS *
Released once a month
PATHE TOPICS
Released seven times a year
RADIO FLASH COMEDIES
Many Unhappy Return* Oet. 22,'37tl7..
Stupor-Visor, The (1-22-38) .Feb. 25,'38tl7..
RADIO MUSICAL COMEDIES
Harris In the Spring
(12-25-37) Dee. 3/37t20..
Mississippi Moods
(7-31-37) July 23/37.17..
That Man Samson May 28/37.19..
Twenty Girls and a Band
(1-22-38) Apr. 8/38tl8..
RKO PATHE SPORTSCOPE
In the Swim Feb. 1 8.'38t 10..
White Magle Jan. 28/38tl0..
SMART SET
Rhythm Wrangler*
(12-25-37) Dee. I7.*37tl9..
SPECIAL
Quintupland (2-26-38) Feb. I8,'38tl9..
SPORTS WITH BILL CORUM
Beach Sport* June 4/37..8V4
Golf Timing (8-21-37) July 23/37. 1 1 . .
Royal Steeds July 2/37.10..
SUPERBA COMEDIES
Wife Insurance (8-14-37) .. .July 9/37.16..
Wrong Romance, The May 14/37. IS..
WORLD ON PARADE
Circus Winter Quarter* May 14/37.11..
Florida Cowboy June 1 1 ,'37.. 6V*
Jungle Playmate July 30/37.. 9..
Workshops of Old Mexico. . .July 9/37.11..
STATE RIGHTS
Title Rel. Data Mia.
ASTOR
Carmen (5-29-37) 9...
Haiti Who Goes There?
(5-29-37) 9...
DEVLIN
Hong Kong, Gateway to
China (2-19-38) 1 1...
Manila (2-26-38) II...
Singapore (2-26-38) II...
JAM HANDY
New Day, A (12-25-37) 12. ..
MODERN
America Marching On
(1-29-38) 10...
U. S. DEPT. OF AGRICULTURE
I Pledge My Heart (8-7-37) II...
SANDERS
Life in Lapland (2- 12-38) . . Feb. 1 8,'38t . 8'/, .
20TH CENTURY-FOX
Title Rel. Date Mia.
ADVENTURES OF THE
N EWSREEL CAMERAMAN
Bone Bender Parade, The.
(8-14-37) Aug. 8/37.10..
Filming Modern Youth Oet l/37t
Filming Nature's Wonder*.. De*. 3,'37t
Laughing at Fat*
(11-27-37) Nov. 3,'37t.9'/i
Motor Mania** (9-25-37) ... Sept 3/37tl0..
Trailing Animal 8torles
(1-22-38) Jan. I4,'38t.9..
MAGIC CARPET SERIES
Dude Ranch, Th* Oet 8/37t
Italian Libya (12-4-37) Nov. I2/S7tl0..
Land of the Maple Leaf,
The (1-22-38) Dee. I0,'37tl0. .
Mexican Mural (10-16-37) . .Sept. 3/S7t.9V»
Modern Dixie (2-12-38) ... .Jan. 28/38tlO..
Portraits of Portugal
(8-7-37) Aug. 6/37.10..
74
MOTION PICTURE HERALD
March 5 , 1938
<THE RELEASE CHART— CONT'D )
UNITED ARTISTS
TltU Rel. Date Mia.
MICKEY MOUSE
109. Worm Turns, Tin
(1-23-37) Apr. I7,'37t.8'/t. .
110. Magician Mickey June I7.'37t.8'/a..
111. Mickey's Amateur*
. (6- 10-37) June 4,'37t.l rl..
112. Moose Hunters Aug. 5/37t.9
SILLY SYMPHONIES
112. Little Hiawatha
(6-26-37) May M,'37t
113. Modern Invent lea
(6-26-37) June I7.'37t
UNIVERSAL
Title Rel. Date Mia.
GOING PLACES with LOWELL THOMAS
No. 36 (5-IS-37) May 10/37. .9y». .
No. 37 '(5-15-37) June 7/37. ,9ft..
No. 38 (7-24-37) July 26/37.10
No. 39 (10-23-37) Oct, l8.'37t->....
No. 40 (12-4-37) Nov. I/37t.9....
No. 41 (12-11-37) Nov. 15/S7t.9....
No. 42 Nov. 22/37t.9....
No. 43 Dee. 6,'37t.»
No. 44 Jan. 3/38t.9....
No. 45 (2-26-38) Jan. 29/38t.9....
No. 46 Feb. 28/38t
No. 47 Mar. 2l,'38t
MEANY-MINY-MOE CARTOONS
Air Express (10-2-37) Sept. 20,'37t.l. . . .
Country Store (8-7-37) July 5, '37.. 7
Fireman's Plcnle (10-16-37). Aug. 16/37. .8yi. .
Ostrich Feathers (10-2-37) . Sept, 6.'37t.7
Rest Resort (10-18-37) Aug. 23.'37..7
Stevedores, The May 24/37.. 7
MENTONE MUSICAL COMEDIES
All Aboard (11-6-37) Dee. (,'37tl7
Alpine Cabaret (8-14-37) .. .Aug. 4/37.10....
Bargain Matinee (3-20-37). Apr. 14/37.10....
Cocktail Party, The
(5-15-37) May 12/37.10
Down On the Barn
(2-26-38) Feb. 23/38tl7
Hawaiian Capers (9-18-37) . .Sept. 8/37tl7
Oh. Say Can You Hear?
(12-18-37) Dee. 29/37 1 II
Rhapsody In Zoo (12-11-37) .Jan. 26/38tl5y*..
Shoes With Rhythm
(5-15-37) June 8/37.10
Show for Sale (10-30-37) ... Nov. 3.'37t2l
Singing Bandit, The
(7-3-37) July 7/37.10
Somewhere In Paris Mar. 23/38tl7....
Teddy Bergman's Bar-B-fi
(10-16-37) Oet 6,'37tlt
OSWALD CARTOONS
Dumb Cluck (12-11-37) Dee. 20/37t.7
Football Fever (1 2-4-37)... Nov. l5/37f.7....
Keeper of the Lions
( 1 1 - 13-37) Oet. I8,'37t.7
Lamplighter, The Jan. i0/38t.7....
Love Sick (11-6-37) Oct. 4/37t.8
Man Hunt Feb. 7/38t
Mechanical Handy Man
(10-30-37) Nov. 8/371.7....
Mysterious Jug, The
(12-11-37) Nov. 29/37t.7....
Playful Pup, The
(7-31-37) July 12/37. .7
Trade Mice Feb. 28,'38t.7
Trailer Thrills (5-15-37) ... May 3/37. .7....
Wily Weasel, The June 7/37. .7....
Yokel Boy Makes Good Feb. 21 ,'38t.7. . . .
STRANGER THAN FICTION SERIES
No. 36— Novelty (4-17-37) .. May 24/37. .8. .. .
No. 37— Novelty (7-3-37) . .June 21/37. .8'/, . .
No. 38— Novelty (5-15-37) . .July 19/37.. 8....
No. 39— Novelty (7-24-37). .Aug. 16/37. .9. .. .
No. 40— Novelty (9-18-37) . .Sept. 6/37t.9...
No. 41— Novelty Oet. 4/37t.9
No. 42— Novelty Nov. l/37t.B
No. 43— Novelty (12-4-37) ..Nov. 29/37T.0....
No. 44— Novelty (12-1 1-37). Dee. 27/37t.t
No. 45— Novelty (2-26-38) .. Jan. I7,'38t.9
No. 46— Novelty Feb. 2l.'38t.9
No. 47— Novelty Mar. I4,'38t
UNIVERSAL SPECIAL
Bombing of the U. 8. 8.
Panay Deo. 30/37t23
Breathless Moments Feb. 28/38t.2 rls.
Hollywood Screen Test
(8-14-37) Aug. 30/37t2l ....
VITAPHONE
Title Rel. Date Mln.
BIG TIME VAUDEVILLE REEL
Vltaphone Diversions Apr. 3/37.10
Smith and Dale
Title Rei. Date Mil.
Nickel Lowdown May i/37.10....
Charles Kemper
Vltaphone Funsters
(6-12-37) May 29/37. II....
Johnny Burke
Vaude- Festival June 26/37
Fritz and Jean Hubert
Vaudeville Hits July 17/37
Elaine Arden
Vltaphone Broadwayltes Aug. 21/37. 10. .. .
Medliey-Dupree
BROADWAY BREVITIES
Romance of Robert Burns
(4-10-37) Apr. 10/37.16...
Owen Klng-Llada Perry
Lifers of the Party, The... Apr. 17/37.21...
Yacht Club Beys
Joe Palooka In "Taking
the Count" Apr. 24/37.21...
Shemp Howard- Rebt Nortel
Movie Mania May 8/37.20...
Dave Apollon
Musical Operation, A May 15/37.20. . .
Frank Gaby-Vlrglnla Verrlll
Day at Santa Anita May 22/37. 18. . .
Sybil Jasero
Sound Defects (6-12-37) June 5/37.22...
Rufe Davis
Jee Palooka In "Thirst Aid". June 12/37.20...
Robt. Norton-Beverly Phalen
Rhythm Roundup, Th* June 19/37.21 .. .
Estelle Taylor
Little Pioneer, The
(7-10-37) July 3/37.10...
Sybil Jason
Newsboy's Noetura*
(7-10-37) July 10/37.20...
Lane, Tree & Edwards
Flowers from the Sky
(8-21-37) July 24/37.22...
Josephine Hustoa
Cut Out for Love Aug. 2/37
Donald Novls-Derethy Dare
Du Barry Did All Right. . ..Aug. 7/37
Irene Bordonl
Doctor Cupid Sep* 4/37t
Ken Murray-Oswald
Postal Union 8ept.il/37t
Georgie Price
Littlest Diplomat, The
(9- 1 1 -37) Sept 25/37t20. . .
Sybil Jason
Ups and Downs Ost. 9/37t
Hal LeRey
Starlets (11-20-37) Oet. 23/37t20...
Toot Sweet Nov. 6/37t
Fit) D'Orsay-Rufe Davis
Joe Palooka In "Calllag
All Kids" Nov. 20/37tl7...
Man Without a Country, The. Nov. 27/S7T
John Lltel
Here's Your Hat Dee. I l.'37t.2 rta.
Cookie Bowers
One On the House Dee. 18/37*. 2 rl*.
Willie, West, MeOinty
Wedding Yells Jan. I/S8t20....
Ken Murray-Oswald
Script Girl Jan. I5,'38t
Cross and Dunn
Romance Road Jan. 29/38tlS
Walter Cassel-Anne Nagel
Candid Kid, The (2-26-38) . Feb. I2,'38f20
Josephine Huston
Waiting Around (2-26-38) .. Feb. 20.'38t20
Frank Llbuse
COLORTOUR ADVENTURE
(In Color)
Alpine Grandeur May 15/37.10....
Gateway to Africa
(6-12-37) June 12/37.10....
Land of the Magyar
(7-10-37) July 3,
Crossing the Sahara Aug. 14,
Long Bright Land (0-1 1 -37). Sept. 25.
It's Work Oet. 23,
Mysterious Ceylon Nov. 20,
Land of the Kangaroo
(11-20-37) Dee. IS/37tlO
India's Millions Jan. 8/38t
Malayan Jungles (2-5-38).. .Feb. 5/38tl0
FLOYD GIBBONS'
"YOUR TRUE ADVENTURE"
Attic of Terror (9-1 1-37). ..Sept. !8/37tl2. .. .
Playing with Danger
(11-20-37) Oet. 30/37tlS....
Danger — High Voltage Dee. 4,'37t.lrl..
Alibi Mark Dee. 25/37t.l rl.
Boltw> Ooor, The (2-5-38) Jan. 22/38tl3
Hit and Run (2-26-38) Feb. I9.'38tl2
•37....
•37
•37tl0.
•37t...
,'37t...
Title Rel. Date Mil
LOONEY TUNES
No. 35 — Porky and Gabby
(6-12-37) May 15/37.. 8.
No. 36— Porky's Building.. June 19/37. .8.
No. 37 — Porky's Super
Service (7-10-37) July 3/37. .8.
No. 38— Porky's Bad Time
Story July 24/37.-7.
No. 39 — Porky's Railroad
(8-14-37) Aug. 7/37.. 7.
No. 40— Get Rich Porky... Aug. 28/37....
No. 41 — Porky's Garden ...Sept. 11/37
No. 42— Rover's Rival Oet. 9/S7T...
No. 43 — The Case of the
Stuttering Pig Oet. 30/S7t...
No. 44 — Porky's Double
Trouble (11-20-37) Nov. I3,'37t.7.
No. 45— Porky's Hero
Agency Dec. 4/37t.7.
Mo. 46 — Porky's Poppa Jan. I5,'38t...
No. 47— Porky at the
Croeadero Feb. 5/38t.7.
No. 48 — Porky's Phoney
Express (2-26-38) Mar. I9,'38tll .
MELODY MASTERS
Rimac Orchestra, The May 8/37.10.
Jack Denny and Oreh May 29/37 10.
Eliseo Grenet and Ore a.
(6-19-37) June 19/37.10.
Lennle Hayton and Oreh.
(7-10-37) July 10/37.10.
David Mendozs and Oreh.
(8-21-37) July 31/37.10.
Russ Morgan and Oreh 8ept.il/37t...
Milt Brltton and Oreh Oet. 2/S7f...
Mai Hallett and Oreh Oet. 2S.'37t...
Arnold Johnson and Oreh.
(9-11-37) Nov. I3,'37tl0.
Ian Rublnl and Oreh Dee. 4/37t.l
Henry King and Oreh Dec. 25/371.1
Leon Navara and Oreh Jan. I5,*38t
Erie Madriguera and Oreh.
(2-5-38) Jan. 29/38tl0.
Carl Hoft and Oreh Feb. I2/S8T...
MERRIE MELODIES
(In Color)
No. 35— Ain't We Got Fug. May 1/37.. 8.
No. 36— Clean Pastures May 22/37
No. 37 — Uncle Tom's
Bungalow Juno 5/37....
No. 38 — Streamlined Greta
Green (6-12-37) June 19/37.. 8.
No. 39 — Sweet Sioux
(7-10-37) Juno 26/37.. 8.
No. 40 — Egghead Rides
Again July 17/37. .8.
No. 41 — Plenty of Money
and You July 31/37. .7.
No. 42 — Sunbonnot Blue ...Aug. 21/37
No. 43 — Speaking of the
Weather (8-21-37) Sept. 4/37.. 7.
No. 44 — Dog Daze Sept. 18/37
No. 45—1 Wanna Bo A
Sailor Sept.i25/37t..
No. 46— The Lyln' Mouse. ..Oct. I6,'37t...
No. 47— Little Red Walking
Hood Nov. 6/37t...
No. 48— Woods Are Full of
Cuekoos Deo. 4/37t. I
No. 49 — September la the
Rain Dee. I8,'37t.l
No. 50 — Daffy Duck and
Egghead Jan. l/38t.7.
No. 51— My Little Buekareo. Jan. 29/38t.7.
No. 52 — Jungle Jitters
(2-5-38) Feb. I9.'38t.7.
No. 53 — Sneezing Weasel,
The (2-26-38) Mar. 1 2,'38t . 7 .
PICTORIAL REVIEWS
No. 9— Hats— Bathing Suits. May 11/37.10.
No. 10 — Dancing-Leather
(6-5-37) May 22/37.10.
No. II— Milk— Rugs June 19/37.10.
No. 12 — Pianos — Art
(8-14-37) July 17/37.10.
No. 13 — Books — Furs Aug. 28/37
(NEW 8ERIES)
No. I — Racing — Wrestling
— Cheese (9-11-37) Sept. 18/37.10.
No. 2— Mauch Twins— Table
Tennis Oet. I8,'37t...
No. 3 — Dogs — Hollywood
Rides (11-13-37) Nov. I3,'37tl0.
No. 4 — Boxers — Dolls Dee. Il/37t...
No. 5 — Ice Cream — Jockeys
(1-29-38) Jan. 8/38TII.
No. 6 — Hockey-Shoes
(2-5-38) Feb. 5/38tl0.
No. 7— (2-26-38) Mar. 5,'38flO.
Title Rel. Date Mia.
VITAPHONE NOVELTIES
Ghost to Ghost Hookup, A. .Apr. 3/37.11....
Radio Ramblers
Check Your Cash May 22/37. 10
Louis Zlngone
Double Talk (8-5-37) June 26/37. 10
Edgar Bergen — "Charlie McCarthy"
Palm Beach Knights July 31/37
Charles Ahearn
Lyln' Tamer, The (7-1 1-36) Aug. 28/37.10
George Jessel
All American Drawback
(11-20-37) Nov. 8/37tll....
Edgar Bergea — "Charlie McCarthy"
VITAPHONE VARIETIES
Neekln' Party, A (9- 1 1 -37). Sept 4/S7tll
Edgar Bergen — "Charlie McCarthy"
Puppet Love (9-11-37) Oet 2/37tl«....
Salici's Puppets
Roping 'Em Alive Nov. 6/37t
Vltaphone Frolics
(11-20-37) Dee. 4/37tl0....
Jack &. Loretta Cleaeas
Unreal Newreel Jan. 8/36t
Ski Flight Jan. 22/38t.9....
Alibi Time (2-19-38) Feb. I2.'38tl I
Radio Ramblers
WM. STEINER
Title Rel. Date Mia.
Eagle's Vengeaaee, Th* July 29/37t20
WORLD
Title Rel. Data Mia.
Battling Bettas July 8/37tl0....
Men of Ships Sept. I0/S7t.9.. . .
Paper Hanger, The Feb. I5,'38t
(Cartoon)
SERIALS
12 Episodes Eaeh Unless Otherwise Sparine*
COLUMBIA
Jungle Monaco (9-4-37) Sept. I,'37t20..
Frank Buek-C. Henry (eaeh)
(15 episodes)
Mysterious Pilot, The
(12-25-37) Dee. 9/S7t2l....
Capt. Frank Hawks (eaeh!
(15 episodes)
Secret of Treasure
Island, The Mar. I7,'38t
Don Terry-Gwen Gaze
(16 episodes)
REPUBLIC
Dick Tracy Returns 7201 Aug. 20/3St
Ralph Byrd
(15 episodes)
Fighting Devil Degs, The
7501 May28/38t
Hawk of the Wilderness
7301 Dee. S/38t
Lone Ranger, The 7401
(2-5-38) Fob. I2,'38tl8....
Lee Powell-Hernaa Brlx (each*
(15 episodes)
Painted Stallion, The, 6421. June 5/37t
Ray Corrlgan-Htot Gibson
S. 0. S. Coast Guard
6441 Aug. 28/37t
Ralph Byrd-Maxlne Doyle
Zorro Rides Again 6461 Nov. 20/37t
John Carroll-Helen Christian
UNIVERSAL
Flash Gordon's Trip to
Mars (2-19-38) Mar. 2l,'38t20
(each)
Larry Crabbe-Jean Rogers
(15 episodes)
Radio Patrol (9-18-37) Oet. 4/S7t.2rls.
Grant Withers-Oath. Hughes (eaeh)
(Exploitation: Dec. 25/37, p. 57.)
Secret Agent X9 Apr. 12/37. .2 rls.
Scott Kolk-Jean Rogers (eaeh)
Tim Tyler's Luck
(11-27-37) Dee. 27/S7t2 rls.
Frankle Thomas, Jr. -Frances Robinson
Wild West Days (8-26-37). .July 5/37 1. 2 rls.
Johnny Mack Brown (eaeh)
(13 episodes)
VICTORY
Blake of Seatland Yard. ...Apr. 15/37.
Ralph Byrd-Herbert Rawlinson
(15 episodes — also feature version)
March 5 , 1938
MOTION PICTURE HERALD
75
J. C. JENKINS-HIS COLYUM
Neligh, Nebraska
(The White Spot)
Dear Herald:
This community was very highly enter-
tained at the Moon theatre last night by
"Radio City Revels." While we don't pre-
tend to know very much about pictures, it is
our belief that if RKO don't get a blue
ribbon in the comedy-drama field for this
one the judges must have had about three
drinks too many. You should see Helen
Broderick cuddle up to Bob Burns, and boy,
how she can cuddle. It made us wonder
what we'd do if she'd try cuddling up to us
once. Bob was about as ardent and en-
thusiastic a lover as a bullfrog, we can beat
Bob our self, but . . .
You can call us fresh, or stewed, or raw
Or even call us crazy,
But we'd like to go to Arkansaw
And see Bob's grandpa Snazy.
Anyhow, when you go to see "Radio City
Revels" be sure to have the vest buttons
sewed on tight.
V
It has been our understanding that the
League of Nations was organized to prevent
war, but, since its organization, war has
been going on over pretty much of the
world, and the League passed another reso-
lution and adjourned. We have a plan to
prevent war which we believe will make the
League look like a two spot. Our plan is to
get the heads of the nations together, march
them down to the arena, put a pair of brass
knuckles on each one and say, "now you
guys who want to fight get into that ring
and go to it." We'll betcha that would put
an end to this war talk. What the world
needs is a little common drayhorse sense.
V
We got a letter from Herbert G Ruffner
of Westwood, New Jersey, wanting to know
how to get a foothold in the movie business.
That's a pretty tough question to answer.
There are a lot of people who would like to
know that also. Herbert impresses us as a
very energetic young chap.
V
Idaho probably produces more wool than
any other state in the Union, and if it
weren't for Idaho, where would the manu-
facturers of clothes get the wool to make
their cotton clothes out of. A fellow tried
to sell us a calfskin coat once for "Tas-
manian Bear."
V
We got a letter from an exhibitor away
up in northern Minnesota and he said,
"Colonel, I have been reading your Colyum
for a long time, etc., etc." Well, well, who'd
think a fellow up there among those lakes,
where the fishing is so good, would waste
his time that way. Some people claim that
the world is getting wiser every day, but
that's a lot of horseradish.
V
This "Gateway to the West" is so full of
cars on Wednesday and Saturday afternoons
that one can hardly get down the streets, and
at least 80 per cent of them are bought on
the installment plan, and hard times is
usually the topic of conversation. We came
to Nebraska during the "horse and buggy
days" and at that time Ab Stoner and Jake
Smith came to town with a team of horses
and a wagon load of grain and they took
some money back home with them. Today
they are enjoying a "more abundant life."
Each has an automobile, a tractor, a truck
and a radio, and owes for all of them. Pros-
perity has come around that "corner." Old
man Depression has two sons, one named
Credit and the other named Installment, and
both boys are working overtime, and the
best way to beat that old guy is to adopt
the rule, "If I can't pay, I won't buy."
V
Henry Reeve of the Mission theatre at
Menard, Texas, writes us a very interesting
letter, and, among other things he says,
"Best wishes to the grand friend of the
movies and the small town exhibitor." But
say, Henry, where do you get that "grand"
stuff? Henry says he is now a grandpa.
Well, well, well, how tempus fugit. We
remember visiting at his home once and we
had a grand time, and our hope is that we
may do so again, for he has a lovely wife
and a grand family.
In the corner of his letterhead we noted
MOVIETONE NEWS— No. 47, Vol. 20.— Tornado in
Louisiana French fleet maneuvers New York
bridge launched Coliseum in Rome bolstered....
Leviathan arrives at junk yard. .. .Fashions. .. . Avia-
tion... Lew Lehr Sports.
MOVIETONE NEWS— No. 48, Vol. 20.— Australia
celebrates anniversary Britain strengthens Far
East defenses British ship stranded Elephant
models for children. .. .Aerial survey of New York
.. . Fashions .... Joseph P. Kennedy .... Anthony
Biddle....Paul V. McNutt. . . .Lew Lehr. .. .Sports.
MOVIETONE NEWS— No. 49, Vol. 20.— Flying fort-
resses return home Tiny calf rescued in Wyoming
..Dog inherits fortune Herbert Hoover Gen-
eral Franco Premier Cristea James Roosevelt
....Lehr Lehr.. ..King Zog's sisters arrive here....
Woman teaches welding California bathing girls
Sports.
NEWS OF THE DAY— No. 245, Vol. 9.— Britain tense
over cabinet crisis Aviation Coliseum gets a
face lifting France names new super liner
Tornado wipes out town.... The Woman's Page....
Sports.
NEWS OF THE DAY— No. 246, Vol. 9.— Dope ring
secrets bared. .. Joseph P. Kennedy .. . .King of
Sweden Duck census in Florida Britain s de-
fenses in the Far East — Sports.
NEWS OF THE DAY— No. 247, Vol. 9.— King George
sees Britain's new defenses. .. .Mardi Gras . . . .King
Zog's sisters arrive here. .. .Raging floods in mid-
west General Pershing Sports.
PARAMOUNT NEWS— No. 58.— Air liner near com-
pletion... .Baby pandas.... Eden quits in Europe crisis
....Lace aids charity. .. .Record storms hit TJ. S.
and Britain Sports.
PARAMOUNT NEWS— No. 59.— Society tries skis....
Joseph P. Kennedy sails. .. .Coliseum in Rome....
Tornado in south. .. .French liner christened. .. .Ice
skater Opinions on European crisis from Senator
Nye, Senator Ellender, Dr. Mann, Representative
this, "Presidio de San Luis de las Amar-
illas," whatever that is. He sends us a
picture of his Mission theatre which he has
remodeled into a theatre that both he and
the state of Texas can well be proud of.
Gosh, but we'd like to go down there again ;
maybe we will some day. Thanks Henry.
V
The paper says today that one theatre in
Lincoln, Neb., is playing two features for a
nickel. Doggone it, won't these theatres
ever stop soaking the public ? By doggies,
we are not going to that theatre until they
start serving ice cream and cake. Double
featuring was started to beat out the small
theatres. You have heard of "boomerangs,"
haven't you?
V
For those of you who haven't already
played "Checkers," our judgment is that the
small towns will go for this in a big way.
By small towns we mean towns from 15,000
down.
y
Maybe we have said enough. Maybe we
have said too much.
COLONEL J. C. JENKINS
The HERALD's Vagabond Colyumnist
Maverick, Senator Bone, William Dodd, Senator
Adams Sports.
PARAMOUNT NEWS— No. 60. — Cunningham sets
record King George inspects gun factory....
Townsend seeks reversal of jail sentence Will
money to dog Ishbel MacDonald weds Mardi
Gras in New Orleans Flying fortresses finish peace
trip Plan new merchant fleet Basketball.
RKO PATHE NEWS— No. 62, Vol. 9.— Nervous Europe
alarmed by war talk Chicagoan wins skate crown
Tornado in the south Coast Guard tests belt
Skyliner being built Max Baer trains for
bout Skippers vie in race Sports.
RKO PATHE NEWS— No. 63, Vol. 9.— Australia cele-
brates birthday Paul V. McNutt boomed for
President Storm hits Brazil Dogsled derby....
Train crashes into truck Army tests chemical
methods Starlet in skating exhibition Honor
sky pilot Sports.
RKO PATHE NEWS— No. 64, Vol. 9.— Girl wins skate
title Victims flee flood waters Zog sisters ar-
rive here Herbert Hoover Dr. Townsend
Robert Jackson dinner James Roosevelt Mardi
Gras New sea-going tank Ski stars compete
Aneroid wins horserace.
UNIVERSAL NEWSREEL— No. 643, Vol. 10.— Tor-
nado in the south Eden quits Hockey
Bombers on tour Bridge span floats Pandas
Radio plane crashes Higher relief asked War
Admiral wins Sportsmen Show in New York
Miami bathing girls Coliseum cleaned Fashions.
UNIVERSAL NEWSREEL— No. 644, Vol. 10.— Winner
in slogan contest Joseph P. Kennedy General
Franco Former Ethiopia Empress sails for Pales-
tine Museum gets biggest ruby Ice coats
middle west Duck census Train and truck crash
Fashions Birthday of cat celebrated Tea
tasters Elephant models for children Sports.
UNIVERSAL NEWSREEL— No. 645, Vol. 10.— Dr.
Townsend Deanna Durbin Robert Wadlow
Ishbel MacDonald Egypt's boy king Flying
fortresses complete trip Floods drives town to
hills Mardi Gras Bathing girls in snow fight
... .Sports.
HIGHLIGHT ITEMS IN THE NEWSREELS
76 MOTION PICTURE HERALD March 5, 1938
CLASSIFIED ; t M
Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion,
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close
Mondays at 5 P.M. Publisher reserves the right to reject any copy. . Film and trailer service advertising not
accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to
MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York City.
USED EQUIPMENT
NEW EQUIPMENT
4 IP CCNDITICN1NG
LARGE SIZE WIDE-RANGE WESTERN ELEC-
tric sound equipment in first class condition. Reason-
able. SIMANSKY & MILLER, 910 S. Michigan, Suite
312, Chicago.
BINGO! STEREOPTICONS, SPECIAL, $18.95;
hand tally counters, regularly $5, now $2.95; spotlights.
$5.59; sound screens, guaranteed extra value at 22c
sq. ft.; 13" square electric clocks, $10 value, $6.45.
Finest quality at lowest prices. Get our big catalog
free. CONSOLIDATED THEATRE SUPPLY COR-
PORATION, 160O-M Broadway, New York.
WANTED TQ OUT
BLOW AWAY THOSE HOT WEATHER BLUES
with SiO.S. blowers, from $39.50. New circular de-
scribes air washer unit for your present fan. only
$395. Ask us for proof. Lowest prices fans, spray
nozzles, air conditioning needs. Literature free.
S. 0. S., 636-AL Eleventh Avenue, New York.
TRAINING SGHCQL
THEATRE EMPLOYEES: ADVANCE TO BET-
ter theatre positions. Free booklet shows you how.
THEATRE INSTITUTE, 315 Washington St., Elmira,
N. Y.
TPANSLATIGN
SEPVICE
SIX PAIR COMPLETELY REBUILT PEERLESS
Hi-lo lamps. Fine for export. At a real bargain.
BOX 982, MOTION PICTURE HERALD, 624 So.
Michigan Ave., Chicago.
TWO USED SIMPLEX PROJECTORS. MECHAN-
isms with single bearing movements, front shutters,
double rollers, three-point stands, 2,000', upper and
lower magazines. Not rebuilt. In running condition, at
$190 each. We will rebuild these projectors for $65
each additional. Two used Super- Morelite low intensity
30 ampere lamphouses, with ampere meters, reflectors,
and arc controls. Excellent condition. $80 each.
AMUSEMENT, 341 West 44th St., New York.
16 MM. CAMERA IN GOOD CONDITION, PRE-
fer Bell & Howell. Will pay cash for bargain. Will
also take 16 mm. projector but only refer camera now.
BOX 917A, MOTION PICTURE HERALD.
WILL BUY FOR CASH ALL TYPES OF PRO-
jector heads and soundheads if in good shape as well
as allied sound parts. Prefer bankrupt sale or group
of replacement equipment. BOX 918A, MOTION
PICTURE HERALD.
SEE THIS NEW FOUR-PAGE BARGAIN LIST
of used chairs. American Seating, Ideal, Irwin, other
famous makes. Industry's biggest assortments actual-
ly in stock, from 75c. Ask for list 15-0. S. O. S.,
636-AL Eleventh Avenue, New York.
SIMPLEX MECHANISMS REBUILT MICATA
gears, single bearing, $150; double bearing, $190.
Powers 6B complete $75 each, first class condition.
CROWN, 614 Ninth Ave., New York.
BQQKS
WILL MAKE FRENCH AND SPANISH TRANS-
lation of advertising literature at nominal cost. Can
supply complete advertising layout and printing
facilities also. Rates quoted upon request if sample
submitted. BOX 916A, MOTION PICTURE HERALD.
EQUIPMENT
RICHARDSON'S BLUEBOOK OF PROJECTION-
Revised Sixth edition. The revised edition includes
736 pages of up-to-the-minute text charts and data
with detailed description of assembly, wiring and
functioning of all modern sound and projection ap-
paratus. It is a practical "trouble shooter," cross in-
dexed for immediate reference in any projection room
emergency. ORDER TODAY! $6.25 postpaid. QUIGLEY
BOOKSHOP, Rockefeller Center, New York.
BEAUTIFUL SILK BANNERS, ALL SUBJECTS.
Also paper and cloth. Investigate for surprise.
THEATRICAL DISPLAY SERVICE, United Film
Bldg., Charlotte, N. C.
EQQKKEEPING
SYSTEMS
THEATRE ACCOUNTING BY WILLIAM F.
Morris, is still the best bookkeeping system for
theatres. It not only guides you in making the
proper entries, but provides sufficient blank pages
for a complete record of your operations for each day
of the year. Notable for its simplicity. Order now—
$4 postage prepaid. QUIGLEY BOOKSHOP, Rocke-
feller Center, New York.
GRIME DOESN'T PAY ON SOUND SCREENS.
Renew yours at these low prices. Our big screen
sale brings you famous Voco-Chrome diffusive 19}4c
per sq. ft. Voco-beaded reflective, 29}4c. Flextone rub-
berized washable, 29^c. All screens full size, first
quality, guaranteed. Special sale stock tickets, mis-
prints, machine folded, also rolls, most denominations,
19c package. S. O. S., 636-AL Eleventh Avenue,
New York.
IT'S THE BIG TRIPLE FEATURE OF THE
book field. Only $1.39 for Sloane's "Motion Picture
Projection," Mancall's "Servicing Projection Equip-
ment," and Benson's "Fundamentals of Television."
Great values. Order from S. O. S., 636-AL Eleventh
Avenue, New York.
ADMISSION SIGNS, SILVER AND BLACK
(glass) $1 each. Your dealer can supply you or
write. ASSOCIATED TICKET AND REGISTER
CO., INC., 614 Ninth Avenue, New York.
HELP WANTED
SPECIAL: 2 BRAND NEW DeVRY 2,000' PORT-
able 35mm projectors, amplifier, speaker, $890. JONES,
Middleburg, Pa.
MANAGER. PENNSYLVANIA COAL TOWN,
7,000. Good opportunity for right man. Salary and
commission. BOX 984, MOTION PICTURE HERALD.
PRESS OF
C. J. O'BRIEN, INC.
NEW YORK
The Big Apple of College Musicals
COLLEGE SWING with George Burns and Gracie Allen • Martha Raye • Bob Hope
Edward Everett Horton * Ben Blue * Betty Grabie * Jackie Coogan • Florence George
John Payne • A Paramount Picture • Directed by Raoul Walsh • Screen Play by Walter De Leon and
Francis Martin • Based on an Adaptation by Frederick Hazlitt Brennan of an Idea by Ted Lesser
ON REMODELING
QP
Remodeling fo Change Decorative Style
Mr. Hurley's Princess in Tucumcari
Modern Materials to the Rescue
Transforming Old Theatres into New
Acoustics in Design and Decoration
Planning: The Basis of Remodeling
The Remodeling of Small Theatres
NOT TO FORGET MR. LEE'S THRILLING PLAY
(WITH A MORAL), A MAJOR CO-OPERATION
MARCH 5, 1938
In Two Sections — ■ Section 2
SPEAKING OF HIGH INTENSITY
Simplified High I n tensity
at Near Low Intensity Cost!
Theatre owners who have Brenkert ENARC in their projection
rooms, gratefully state that this lamp is in a class by itself for
clear intense white light, simplicity of operation, and
dependability.
This combination of qualities assures the good show that
pulls in the crowds — assures efficiency of operation, assures
economy in costs.
You really have "got something" when you've got ENARCS.
And the sooner you get them, the sooner you'll profit!
The next time you're on "Film Row" stop in at the reliable
Brenkert distributor who will gladly give you complete details.
BRENKERT LIGHT PROJECTION CO
ENGINEERS AND MANUFACTURERS
DETROIT, MICHIGAN, U. S. A.
The Collegian Theatre, Ames, Iowa, seated in August 1937 with American Seating Company chairs of
a design and construction that blend perfectly with the interior decorations. An example of how well
American can provide seating appropriate to interior decoration and architecture.
MYRON N. BLANK of the Central States Theatre Corporation
built a beautiful new theatre — the Collegian at Ames, Iowa.
He wanted comfortable, long-life chairs whose design would
harmonize perfectly with the modern-styled interior decorations
of his theatre. He knew where to find such chairs.
The American Seating Line-O-Lite chair was the answer. No-
tice how the standard of this seat follows out the vertical deco-
rative motif of the walls. That's showmanship at its best.
Look to American Seating for the ultimate in comfort, long-
life and designs that enhance box-office appeal.
/ his attractive Line-O-Lite Chair invites people hack with
its restful comfort and correct posture support — helps make
a steady patron out of the "oncc-in-o-wMler."
GRAND RAPIDS. MICHIGAN
Pioneers and pacemakers in theatre, auditorium, school, church,
stadium and transportation seating
Branch Offices and Distributors in Principal Cities
March 5, 1938
3
NOT a FAD
but a FACT
High intensity projection is here to stay.
Three quarters of America's theatre seating capacity is in
high intensity equipped houses. More are installing every day.
The economy and box office value can no longer be denied.
What it has done for other theatres it can do for you. It
will put your theatre in line for successful competition with the
big deluxe houses.
Two to three times as much light — snow white light — is neces-
sary to good projection of color pictures. You get this increased
illumination and at less cost per unit of light with Simplified
High Intensity Projection. With it every picture seems a better
picture.
If you are still using old style, low intensity projection because
you believe it economical, you may be astonished to learn that
you are paying too much for what you are getting.
Now is the time to act! Get full details today. Even though
you may feel sure your present projection is satisfactory, you
owe it to yourself to get all the facts. Write for interesting
catalog and name of your nearest Independent Theatre Equip-
ment Dealer.
The STRONG ELECTRIC Corp.
2501 LaGrange Street Toledo, Ohio, U. S. A.
EXPORT OFFICES:
Room 2002, 220 West 42nd Street New York, N. Y.
SIMPLIFIED
PROJECTION
4
Better Theatres
THE WORLD'S FIRST SUCCESSFUL CONTINUOUS 35 MM. MOTION PICTURE PROJECTOR
INSTALLED IN YOUR THEATRE ABSOLUTELY FREE
• You "SELL" your coming attractions on your screen . . . that's fine
...but how about selling them also to passers-by who don't get inside
of the theatre? Also, wouldn't it be an advantage to run trailers of
your playing attractions to attract passers-by into your theatre?
You can do this now with . . . FLO-LITE, a new 35 mm. sound or
silent continuous projector, which will run up to 1,000 feet of any 35
mm. film, color or black and white. Flo-Lite occupies less than 2 feet
of space. All mechanism and screen complete in one portable unit. It
is entirely automatic . . . needs no operator ... no rethreading ... no
oiling or adjusting but runs continuously as long as you want it to.
INSTALLED ABSOLUTELY FREE
We will place a new Flo -Lite projector in your theatre or theatres,
render all service and maintenance, including replacement of bulbs
and tubes, ABSOLUTELY FREE. All we ask is your permission to
splice at the end of your trailers a short, subtle promotional film, 100
to 300 feet, of a national sponsor... nor bold advertising., .on subjects
of public interest . . . such as home-making . . . styles . . . news events . . .
sports . . . with the name of the sponsor and product very subtly pre-
sented. Perhaps a short dramatization may be used, but in each case
the film will be of public interest and not straight advertising.
Since Flo-Lite holds up to 1,000 feet of film, you are at liberty to
use trailers not only on your future attractions but on any special
contests or promotional events you may be conducting. You may also
use it to convey to your patrons the comfort and air-conditioning of
your theatre, parking facilities and other features and conveniences
which your theatre provides.
Flo-Lite is sold nationally at $450 for the silent unit and $650 for the
sound. To a limited number of theatres we offer it ABSOLUTELY
FREE along with this program. Remember, Flo-Lite is offered to
you on a strictly trial basis with no definite agreement until you are
convinced of its desirability.
Since only a limited number will be distributed on this basis we urge
that you write immediately for complete details. Our 14 page color
booklet on Flo-Lite is just off the press. Write for it on your letterhead.
SCENE ON FLO-LITE: FROM M-G-M PRODUCTION "TEST PILOT" STARRING CLARK GABLE, MYRNA LOY, SPENCER TRACY
A D V I T AG RAP H CORPORATION
Producers- Distributors of Advertising Motion Pictures
Manufacturers of FLO-LITE Continuous Projectors
540 NORTH MICHIGAN AVENUE • CHICAGO
OLLYWOOD, CALIF. ROCHESTER, N.Y. LOUISVILLE, KY. NEW YORK CITY ST. LOUIS, MO. DETROIT, MICH.
A Design for a Luminous Theatre Front
by
S. CHARLES LEE
■ In this drawing, S. Charles Lee, Los Angeles theatre architect, offers suggestions
in the treatment of a facade and vestibule emphatically in keeping with the modern
idea that a theatre front and entrance should be dedicated to salesmanship. He has
used glass blocks in large areas to point up contours and lines of his masses, and
these blocks would be illuminated from behind. With the marquee integrally a part
of the entire facade, its soffit becomes the ceiling of the vestibule, and set deeply
behind it, is a corner elevation of the main structure, providing large panels for
illuminated attraction advertisirg, and a lofty position for theatre name signs. . . .
Incidentally, Mr. Lee makes still another contribution to this issue on page II.
6
Better Theatres
CONSTRUCTION
OPERATION
l$ettevheatm
MAINTENANCE
EQUIPMENT
LUME 130
MARCH 5, 1938
NUMBER 10
VO
Seek More Natural Color
With Light Screen Area
IN THE BELIEF that the
colors of color films are exaggerated by the
blackness of the area around the screen,
Oscar Deutsch, head of the British Odeon
circuit, has begun to experiment with new
backgrounds and frames for color films and
in the general lighting of theatres.
On the suggestion of A. Jympson Har-
man, film critic of the London Evening
News, who has been studying the sub-
ject for some time, Deutsch has tried out
in the Odeon Leicester Square, latest of
London's "luxury cinemas," various color
frameworks for Technicolor screenings.
He is experimenting with various combina-
tions of colors, and has even tried running
films at relatively high auditorium illumi-
nation levels.
It is Harman's contention, backed up
now by Deutsch and the engineers of Brit-
ish Thomson Houston, that a black frame
and setting, and a dark auditorium make
color on the screen exaggeratedly brilliant.
The experiments with brighter screen sur-
roundings and auditoriums have, they
state, made the colors appear more natu-
ral.
Their official conclusion is: Light, pref-
erably of a neutral shade like gray, spread
round the picture, definitely softens the
tones, makes them more realistic without
taking away any of the color, and actually
lends a partial stereoscopic effect.
Alexander Korda, whose "Divorce of
Lady X" was used for one test, offers the
criticism that a lighted auditorium makes
concentration difficult, but agrees that the
principle is sound.
British Thomson Houston engineers,
supported by Deutsch, are now going ahead
with experiments, and it is expected that a
more fully developed scheme will be given
a trial at the Leicester Square Odeon in
London.
New Projector Shown
In Nation- Wide Exhibits
SIMULTANEOUSLY with
similar exhibits and demonstrations in the
28 branches of the National Theatre Sup-
ply Company, the new Simplex E-7 projec-
tor was displayed at the Hotel Lincoln in
New York from February 21 to 25. Nearly
1,000 theatre owners and executives, and
projectionists were reported to have at-
tended.
Special platforms had been arranged for
mechanisms in various conditions of dis-
assembly to show mechanical details, and
twenty-minute talks in explanation of the
new features were given eight times each
day. The New York exhibit was in charge
of James Frank, Jr., of the National The-
atre Supply Company home office.
[A "pictured" description of the new
Simplex E-7 appears in this issue, begin-
ning on page 38.]
Survey Said to Show
Design Standards Need
A PRELIMINARY analysis
of data on conditions in existing motion
picture theatres throughout the United
States, compiled by the Projection Prac-
tice Committee of the Society of Motion
Picture Engineers, indicates that the com-
mittee will find theatre structure design to
be much in need of recommended stand-
ards. Reporting to the committee at its
February meeting in New York, Ben
Schlanger, New York theatre architect and
chairman of the subcommittee on theatre
structures which has charge of the survey,
said that the data so far compiled shows
"only 16% of the theatres surveyed to have
• • •
FEATURES OF THIS ISSUE
Page
Design for a Modern Front 6
Changing the Decorative Style 9
"A Major Co-Operation" I I
Princess Theatre, Tucumcari, N.
Mex. 13
Madison Theatre, Madison, Wis. 16
About People of the Theatre I 8
Transforming Old Theatres Into
New 24
Remodeling the Small Theatre 28
Acoustics in Auditorium Decora-
tion 33
F. H. Richardson's Comment 40
Planned Theatre Remodeling 43
Catalog Bureau 52
Better Theatres is published by the Quigley
Publishing Company, Inc., Rockefeller Cen-
ter, New York, every fourth week as Sec-
tion Two of Motion Picture Herald. Mar-
tin Quigley, publisher and editor-in-chief.
George Schutz, editor. Colvin Brown, gen-
eral manager. Ray Gallo, advertising man-
ager. C. B. O'Neill, Western advertising
manager, 624 S. Michigan Ave., Chicago.
London Bureau: No. 4, Golden Sguare, Wl.
Consultants: J. T. Knight, Jr., physical
operation: Ben Schlanger, architectural form.
tolerable conditions with respect to six basic
design factors."
Mr. Schlanger said that not only did the
lack of proper standards in theatre design
in the past make for poor viewing condi-
tions, but that considerable inefficiency in
use of cubic physical structure was also
evident. The survey, which has been to
assist in the preparation of SMPE stand-
ards for theatre design, included theatres
ranging from 200 to 4,000 in seating capac-
ity, and representing each section of the
United States. Some of the basic considera-
tions of theatre design being investigated
are :
1. The relationship of the screen size
to the viewing distance.
2. The proportion of the length and
width of the seating area.
3. The vertical position of the screen
and the projection angle.
4. The light energy in relation to the
screen and auditorium size.
The findings of the survey have revealed
variations in design on these factors which
spread to an extent of at least three times
that which Mr. Schlanger said may be con-
sidered as tolerable limits. He stated as an
example that the relationship of the maxi-
mum viewing distance to the width of the
screen was found to range from 2^4 to one,
to 8 to one, whereas a tolerable range, he
said, should be nearer that from 4^4 to
one, to 5}i to one.
A complete report of the survey made
to date will be given at the convention of
the SMPE in Washington, D. C, in April.
1938 Remodeling Seen
Maintaining 1937 Pace
. motion picture theatre
modernization in 1938 will at least ap-
proximate the relatively high figure
reached in 1937, it is indicated by reports
representing the United States as a whole.
As may be expected, the opinions of archi-
tects and theatre executives are now being
importantly conditioned by the current re-
cession in business generally; however,
with the upturn expected this spring, re-
modeling— if not construction of new the-
atres— is regarded as certain to swing into
the full stride of 1937, since there still
remain many hundreds of obsolete theatre
structures which can be salvaged.
In this connection, it is pointed out that
the obsolete theatre in 1938 is in a competi-
tive position still more precarious than last
year because of the modernization and
new construction already completed.
While some sections of the country will
March 5, 1938
7
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American Interests Adding
To Theatre Holdings Abroad
With Warner Brothers now constructing their first theatre in England,
MSM adding several houses to its foreign group, and Paramount having
opened yet another British cinema, American film companies are sub-
stantially extending their theatre holdings in other countries. The lower
view at right, and that at the left above are of the new Paramount in
Birmingham. The other auditorium shown, in an architect's sketch, is
that of Metro in Sao Paulo, Brazil. Among other new Metro theatres
already opened are those in Durban, South Africa; Brisbane and Sydney,
Australia; two more houses are under construction in India and Puerto Rico.
(Continued from preceding page) see some
drop from the amount of modernization
undertaken during the last two years, most
sections show no conditions, except a current
decline in business, that offer any reason to
expect that modernization wave to slough
off, while in several sections— notably the
Southwest and Middle Atlantic States — a
substantial gain in both remodeling and
new construction is indicated for 1938.
Such general estimates as may be ob-
tained while economic conditions are un-
certain, are of course based upon mere ob-
servation, but the observations are those of
theatre executives, supply dealers, and
architects who are constantly in close
touch with both theatre operators and con-
tractors. Given in response to inquiries
submitted with the privilege of having
names unpublished, so that no personal or
business associations would prevent candid
reply, these observations point to a general
continuance of the national remodeling
program, with the small cities talcing up
any slack in the larger places, where a
large amount of remodeling has been going
on for two years.
Crops Main Factor in Midwest
One prominent theatre architect, refer-
ring to prospects in several Midwestern
states, reports that circuit contacts he has
recently had have indicated that the need
of much more remodeling is recognized,
but will depend upon crops. Considerable
modernization, and quite a little new con-
struction, was carried on last year despite
continuance of dust storms and prolonged
dry spells; this year, theatre operators ap-
parently intend "to look before they leap."
The Fox Midwest Agency expects to
confine its construction to alterations dur-
ing 1938.
From the Fox Wisconsin Agency, how-
ever, comes the statement that in Wiscon-
sin and Upper Michigan, there are signs
"of a busy year in theatre remodeling and
new building projects. In our opinion,
there will be as much activity as in 1937,
particularly in the smaller towns."
This statement continues, "Owners are
making inquiries of costs from the various
vendors, and plans are now being prepared
by a number of architects for new the-
atres. ; . . Labor conditions are apparently
more stable than they were at this time last
year, therefore creating a feeling of secur-
ity for those who desire to make' an ex-
penditure which will require amortization
for a period of time."
A similar reference to the smaller towns
is made in a response from the Southwest,
which points out, "The acquisition of the-
atres by chain operators, of smaller groups
or individually owned theatres is occasion-
ing considerable remodeling to bring these
theatres up to the large chain standards."
Modernization Believed "Just Beginning"
From the Northwest comes the reply
that while not very much new construc-
tion is expected during 1938, considerable
remodeling and refurnishing is anticipated.
The opinion is given that the remodeling
program has just begun and that both
1938 and 1939 will continue to bring great
improvement in the exhibition plant.
In the other northern corner of the coun-
try, New England, both remodeling and
new construction plans are being held in
abeyance pending the economic develop-
ments of the next few months.
A prominent Los Angeles architect
states it as his belief that new construction
on the West Coast in 1938 will be limited
to very small theatres built to a low budget.
"The major circuits," he replies, "have
covered their remodeling program in a
general way, but there is quite a need for
extensive modernization in the northwest.
Theatres are older in that area, and if
competition widened, I believe major con-
struction would be forthcoming."
8
Better Theatres
Remodeling to Change the
Decorative Style of a Theatre
• Which method is better to effect a modern
treatment-adding surface ornamentation, or em-
phasizing structural form? An architect here
shows why he thinks the latter method preferable
By BEN SCHLANGER
OF ALL THE problems the
exhibitor has to deal with, architectural
decoration of the motion picture theatre is
probably the one which is the most often
misunderstood. Two major considerations
are, first, the type or style of decoration to
resort to ; and second, the amount of decor-
ation necessary. An analysis is set forth
here which discusses the type of decoration
advisable for various practical reasons, the
amount necessary, and in which parts of the
motion picture theatre building decoration
is least or most needed. A difference is made
here between superficial surface decoration,
and decorative quality obtained by means
of the basic structure and functional forms.
In general, the approach to the problem
of determining the type of theatre structure
which would be most effective has been
more or less haphazard. Too often the
theatre structure decoratively will be pat-
terned after another one which is the fash-
ion at the time, or will reflect the whims of
the owner whose sense of possession tempts
him to have the walls of his theatre express
his own artistic notions. The architect, of
course, may be largely to blame for poor
examples of theatre design, since he either
encourages fads in design, or to please his
client and meet his dictates, creates the poor
designs.
Basic Defects Often Unobserved
Evaluating the typical motion picture
theatre being remodeled or constructed to
date, it will be found that it has poor or
just slightly better than poor, visual con-
ditions, acoustics, lighting and general com-
fort conditions. The seriousness of these
shortcomings are all too often unobserved
by the exhibitor ; he is wont to feel that his
is a suitable theatre if it has the superficial
decorations that the current fashion dictates.
While it is true that his theatre, poorly de-
signed as it may be from a functional stand-
point, would be still more unsuitable did
it have a 1920 decorative scheme, his thea-
tre may be nevertheless a long way from
what fundamentally good planning could
have made it.
Influence of Form
On Decorative Effect
the use of superficial
decoration, a good deal of which has merely
replaced the older plaster devices, is oc-
casionally imposed upon a designer by the
problem at hand — economically and other-
wise— but certainly such ornamentation
should not be deliberately adopted as a pre-
ferred substitute for pleasing forms based
on the very function demands of the struc-
ture.
To begin with, a poorly planned theatre
needs superficial decoration to detract from
its basic faults. For example, in Figure 1
are shown two schematic longitudinal sec-
tions, and two plans of motion picture thea-
tre auditoriums, the seating capacity of each
being the same. Theatre B needs far less
(if any at all) superficial decorations than
Theatre A. This is so because in Theatre
B the very break-up of the space expanse
by means of the elevated seating portion
and the small lounge space adds far more
intimate quality than any amount of surface
decoration could achieve.
In Theatre B the extra cost of the raised
seating level is more than offset by the re-
sultant efficiency in reducing the building
size and the saving in not having to resort
to expensive surface decorations. Theatre
B is shorter because the promenade space is
March 5, 1938
FH6URIE
Figure 3. Sketch representing a simple auditorium design (see text).
also utilized for upper seating, which would
occur directly over it. This is only one ex-
ample of many possible ways in which a
feature of good planning becomes the dec-
orative value of the theatre.
Architecture treatment of the motion
picture theatre should be considered as hav-
ing two distinctly different decorative
values. The first decorative value applies
to treatment of the facade, the outer lobby,
foyers, lounges, etc., where superficial deco-
ration is advisable. For these portions of
the theatre, modern embellishment, or a
conservative traditional architectural treat-
ment especially adapted to a given locale,
may be in order. In reference to the ex-
terior, this decorative value serves to attract
attention in some instances on a busy thor-
oughfare, or to establish an environment
which will blend the structure in with its
surroundings or have a desired emotional
appeal to patrons. All expenditures made
for surface decorations should be confined,
as much as possible, according to this
method, to the facade and other auxiliary
spaces mentioned.
Function in Auditorium Design
The second problem of theatre decora-
tion, that which must be employed for the
auditorium, or theatre proper, is really not
decoration, or rather, it is not a surface
decoration proble'm. It is decorative quality
obtained by making the functional forms of
the theatre structure itself create, in broad
simple masses, a pleasing and purposeful
atmosphere. The functional forms of the
motion picture theatre are :
1. The physical shape of the structure
designed to create efficient and effective
seating areas and efficient traffic circula-
tion.
2. The physical shapes created to con-
tain the ventilating ducts, lighting ele-
ments, etc.
3. The physical shapes formed to respond
properly to light and sound coming from
the screen. In this function, not only is the
basic shape important, but also the type
of surface treatment becomes important.
These aforementioned functional forms
become the sole source of inspiration for the
decorative scheme of the auditorium — and
this source is so rich that it is safe to say
that it is entirely unnecessary to ever again
employ any unrelated surface decorations,
traditional or modern, for the auditorium.
Illumination Factors
In Auditorium Treatment
despite the long es-
tablishment of practices representing a
contrary point of view, decoration which is
apparent as decoration in the auditorium
is not desirable, in my opinion, because as
such it is either unseen in the darkened
room, in which case it is of no effect, or
(Continued on page 51)
10
Better Theatres
"A Major Co-Operation"
Or, What Happened to the Pallywalsy Theatre?
Almost a Tragedy about Remodeling in three Acts and one Braw
B
CHARLES LEE
[ . . . who normally is a prominent Los Angeles theatre
architect, but who here, as both author and protagonist of
an amazing drama, arranges for a punch upon his own nose.]
WIS
ACT 1
Scene is Architect Lee's office, Los An-
geles, California. Mr. Lee, a man of small
stature, sits in the center of an office about
40 feet square, at a desk with four sides,
six telephones, stacks of papers and plans,
higher than the top of his head, on two
sides of the desk; one side is full of samples
of glass, pipe, marble, nails and a rat trap;
the fourth side is littered with papers not
piled so high. Enter Miss Merrill, Mr.
Lee's secretary, with paper in hand.
Secretary: Mr. Lee, here's a letter
from another one of those magazines that
would like to have some information on
the cost of theatre remodelings.
Lee: File it in the wastebasket with the
rest of the requests.
Secretary: But, Mr. Lee, think of
your public !
Lee: Tush! What does the public think
of me?
Secretary (under her breath) : That
you are heinous.
Lee: What did you say, Miss Merrill?
Secretary: That you're a genius.
Lee: Of course, of course. On second
thought, I believe I'd better prepare this
article. Remove these papers from in front
of me so that I will have room to write.
(Space is prepared. He leans back in
chair; assumes pose of thinking. Takes up
telephone. Dials number.) Hello! Mr.
Luckhaus? We would like to have a pho-
tograph of a horrible example of a the-
atre. No, not one that we have designed.
One that someone else has designed. Where
is one? Well, there is one right around
March 5, 1938
the corner. Go take a picture of it. I need
it this afternoon to accompany an article
on remodeling.
(Curtain lowers for a moment to denote
passing of one day. Lee still at desk.
Papers a foot higher. Enter photographer.)
Photographer: Here is the picture of
the theatre you asked for. Took a shot of
the Pallywalsy, just around the corner.
Was built about 20 years ago. Shows you
what a good photographer I am. It doesn't
look bad in the picture, but it sure is a
mess.
(Lee grumbles thanks, takes photograph
and pushes buttons on the top of his desk.
Instantly three draftsmen appear through
the door dressed in flowing smocks; pencil
lead smears on their faces.)
Three Draftsmen in Chorus: Yes,
Mr. Lee.
Lee: You see this theatre?
Head Draftsman: Yes; nice, isn't it?
Lee: Nice? It's terrible!
Head Draftsman : Oh, sure. Very bad.
(All three draftsmen look very sad and
shake their heads, mumbling, "Very bad,
very bad." )
Lee: I want to design a new front for
it. I need it for tomorrow with a break-
down of the items necessary for its re-
construction.
Draftsmen: Yessir. (The three men
back out of the office, two backing directly
through the door, one hitting the casing.
He apologizes and disappears through the
door.)
(Curtain drops and rises, indicating
next day. Lee, sitting at desk, papers all
over the floor, telephone in each hand. He
is talking to contractors.)
Lee: Plaster on metal lath, $1.10 a yard.
Plaster on wood lath, 60^ a yard. Steel,
$110 a ton. Terrazzo, $1.50 a foot. (Etc.,
etc., etc. Leans back in chair with sigh.)
That's that. (Goes to lay paper on part
of desk ivhere samples are located and the
rat trap closes on finger. Curtain lowers
amid various curses.)
ACT 2
Six weeks later. The scene is a theatre
manager's office. Theatre manager seated
dt desk wearing wing collar and thread-
bare Tuxedo, slouched in chair, causing
bulge in stiff shirt front. Standing at at-
tention by the door is an usher with
W est Point uniform obviously made for
previous appointee of taller stature. Seated
at other side of desk is our hero, Architect
Lee. Theatre manager bellowing so as to
impress usher, and is holding up opened
copy of Better Theatres before Lee,
showing article with picture of a theatre.
Theatre Manager Marlin: So,
you're the guy that made our theatre a
horrible example of theatre architecture
in this mag.
Lee: Oh, no. I merely had it photo-
graphed and used it in an article. The
original designer made it a horrible
example.
Marlin: Well, you're the guy that
billed it all over the country and I don't
like it.
Lee : I don't think anybody likes it. It's
a mess.
(Cashier enters.)
Cashier: Mr. Marlin, here's a ticket
for you.
Marlin : What the hell are you giv-
11
ing me a ticket for? Don't you think the
doorman knows who I am ?
Cashier: Oh, yes, but this is a ticket
for parking your car in front of the fire-
plug.
Marlin: Well, call up our insurance
agent and tell him to fix it. We carry an
all-risk policy.
Cashier: Okey-dokey, Mr. Marlin.
(Man enters room breezily.)
Marlin: Mr. Lee, this is my partner,
Mr. Slinker.
Lee: Glad to meet you, Mr. Stinker.
Slinker: SLINKER, you fool! Not
Stinker.
Lee : Excuse me. All exhibitors are
alike.
Slinker: Is this the guy? (Marlin
nods yes.) He's small enough to punch in
the nose. How about it?
Marlin : No, I've got a better idea.
Mr. Lee, we're calling your bluff.
Lee: What bluff?
Marlin : In this magazine you said
you could alter this theatre for $7,500.00.
Now, let's see you do it.
Slinker: I'd rather punch him in the
nose.
Marlin : Not now, but if he does a
bum job, we'll run him out of circulation.
Slinker: How much do you charge?
Lee : Ten per cent.
Slinker: I wish we could get MGM
product for ten per cent.
Lee: Yeh? But if I had Will Hays
working for me, I'd charge sixty per cent.
Slinker : You probably get it anyhow,
only we don't know it.
Marlin : Put a checker in his box office.
Slinker (to Marlin) : Well, I'm sur-
prised. You know how easy it is to beat
that game. Remember the time — (Marlin
stops Slinker with a wild state).
Slinker (to Lee) : We don't dickei,
do we, Marlin?
Marlin: Nope. We're not the dickei
ing kind.
Slinker: See, I told you we don't
dicker. Tell you what we will do : we'll
give you five per cent.
Lee: Sorry, gentlemen, but I can't see
my way clear on that figure. (Rises to
leave. )
Slinker and Marlin (together) : Just
a minute. Let's talk this thing over.
Marlin : Look at the advertising you
will get from this job.
Slinker : Yes. Everyone on Film Row
will be after you if you do our work.
You'll be famous. I'll tell you what we'll
do.
(Curtain slowly drops with Marlin and
Slinker both shaking fingers in Lee's face,
12
as they raise percentage, saying together,
"Six per cent, seven per cent, 7^2 per cent,"
etc., etc.)
ACT 3
Scene is Lee's office, as in Act 1. Marlin
and Slinker are seated at Lee's desk.
Slinker has two dachshund dogs on a
single leash, each trying to pull in opposite
directions; he is smoking a curved pipe that
just matches the dogs. Marlin, wearing a
beret, is leaning forward.
Marlin : You claim to be so smart
and a little simple thing like that you
don't work out.
Lee: But, Mr. Marlin, I told you it's
impossible to build an auditorium that will
hold six hundred during the week and
twelve hundred on Saturday and Sunday.
Slinker: All right; if you can't, you
can't; but explain why, when you haul
away so much dirt from our property, we
don't get a credit. Lots of people want
to buy dirt for filling rat holes or making
mud pies. It has lots of uses. (Slinker
turns quickly, grabs one dog, knocks over
bottle of ink on desk. Addresses dog.)
No, no, Otto, you naughty dog. (To Lee)
That's funny. He's house-broke at home.
(Lee winces.)
Marlin: Why don't you see the
Mayor? Tell him we are improving the
city and maybe he'll let us put the box of-
fice on the curb. Look how much easier
for people to buy tickets from their auto-
mobiles. I'm just doing it for the public,
you know. I don't have to buy a ticket.
Slinker: Sure, it's for the public. We
get passes.
Lee: But, gentlemen, I told you it's
public property and we can't build on it.
Slinker: I've got an idea. Let's buy
it from the public. How much can three-
by-five feet of property cost, mostly curb-
ing, too?
Lee : Sorry, but I don't think you can
do that, either.
Slinker: I've never seen such lack of
co-operation. Tell me, Mr. Lee, what can
we do?
Lee (reading from diary) : On Feb-
ruary 1st I told you that for $900 you
could take out the obstructing columns in
front and you said to take them out. On
February 2nd Mr. Marlin 'phoned not to
take them out. On February 3rd you
'phoned to take them out. On February
4th you put them back — on the 5th, out ;
6th, in; 7th, out; 8th, in; 9th, out; 10th,
in. And today, the 11th, I've got you both
here together. So shall the columns be left
in or taken out?
Slinker: Take them out.
Marlin : Nothing doing, leave them in.
(Curtain lowers with Marlin and
Slinker shaking their fists at one an-
other, one saying, "Out" ; the other, "In."
Again it's too late to catch the dog. Lee
tears remaining hairs out of his head.)
* * *
Three months later the following letter
is received by Better Theatres:
Gentlemen :
We have just finished making alteration
to our Pallywalsy theatre, in which we
think your readers will be interested. It
has been made almost like new. The old
columns have been removed ; the new box
office moved forward to the property line ;
the old tile changed to terrazzo of attrac-
tive pattern; the poster cases have been
modernized; the front trim is of green
glass; the old signs have been cleverly re-
built to fit our new scheme, and the pub-
lic has responded beautifully to the im-
provement. The entire job cost us only
$6,500, which was under the original
budget. My partner and I worked the
whole thing out with just a little help
from an architect, whom my partner
punched in the nose.
Yours truly,
Z. Marlix.
. . . and this is by way of being a curtain
call for the author, S. Charles Lee, designer
of many a cinema demonstrating that with
him, only on some such special occasion
as this one is "the play the thing."
Better Theatres
Mr. Hurley Steps
in on the Future
of Tucumcori
• Describing the modernization
scheme of a small town theatre
that is linked to a great govern-
ment project through the en-
ergy and vision of its owner
to tell of the remodel-
ing of the Princess theatre in Tucumcari,
New Mexico, is to present an unusual ar-
chitectural plan, to describe a striking
modern design for a town of 5,000, and to
tell something about a man, a community
and a great flood-control project.
The project is the Conchas Dam, a $12,-
500,000 Federal government development
for farm irrigation and water supply, and
future electrical power, located across the
South Canadian River in northeast New
Mexico, about 31 miles as the crow flies
from Tucumcari.
It was in 1922, when he had been a
cari for nine years, that Arch Hurley be-
came interested in the efforts of citizens of
the Texas Panhandle country to control the
flood waters of the South Canadian river
View of entrance area from one of sunken lounge spaces.
The front of the Princess theatre before (upper view) and after moderniiation.
motion picture theatre operator in Tucum- Financing had always been the obstacle.
With the backing of fellow Tucumcarians,
Arch Hurley became the leader in these
hopes, and from then to 1936, when the
Federal government finally authorized the
Conchas Dam, he made its realization
something of a life's work.
Watering the Roots of Business
A dam to control the flood waters on
the South Canadian River will mean much
to business in this town of only 5,000 for
several reasons. In the first place, when
there are heavy rains in the mountains and
on the plains, many homes in surrounding
areas are in danger of destruction, while
important highways to the towns are in-
undated. The Conchas project is author-
ized only for flood control purposes thus
far, but it is expected that its completion
will also provide water for the irrigation
of at least 60,000 acres of farm land.
Already, Tucumcari is regarded as on
the threshold of a boom (though avowedly
no place, as yet, for the small investor),
and Arch Hurley, gratified at the first
fruits of his labors to bring about Conchas
Dam (he made 34 trips to Washington,
travelled over 200,000 miles in behalf of
this development), has revised his Princess
March 5, 1938
13
COLORADO
KANSAS
THE JOINT CAREER OF A
SHOWMAN AND HIS TOWN
®
ALBUQUERQUE
NEW
MEX
* Tucumcari, N. Mex., now a town of
5,000 on the Rock Island and Southern
Pacific railroads, was founded in 1902. The
railroads and grazing country brought it
into existence; today it receives most of
its support from the cattle business, for
which it is a shipping point. Some farm-
ing has been developed, however, and the
new Conchas Dam project on the Canadian
river may result in the reclamation of a
considerable portion of the surrounding
semi-arid lands for crops.
Arch Hurley came to Tucumcari in 1913
from Eastern Oklahoma, where he had
operated an "opery house" playing small-
Aerial view of Tucumcari, looking down Main Street and showing part of residential section.
time stock companies, and also an Air-
dome; however, he took over the manage-
ment of Tucumcari's opera house for mo-
tion pictures.
It did not prove suitable for films, and
in 1915 he remodeled an old store build-
ing into a picture house seating 250, oper-
ating if for three years. Then he built the
Princess theatre.
Meanwhile, Tucumcari was slowly adding
to its population, and the Princess theatre
prospered. Through these years Arch Hur-
ley heard a great deal of talk about what
a dam over the Canadian river would do
for Tucumcari, preventing floods and pro-
viding water to irrigate farm land. He de-
cided to make it more than just talk. And
on July 29, 1935, his efforts were re-
warded with the authorization by President
Roosevelt of Conchas Dam as a govern-
ment project.
In 1937, Mr. Hurley built another the-
atre, the Odeon, giving him, with the re-
modeled Princess, two modern playhouses
to serve not only the present, but the
brighter future of Tucumcari. The theatres
are under the direct management of his
son, Milas L. Hurley.
Left: Arch Hurley at his desk in one of the new
offices of the remodeled Princess theatre.
{Continued from preceding page) theatre
into a modern, more commodious playhouse
in keeping with the new prospects of its
community.
The New Plan and
Decorative Scheme
THE plan as well as the
front and interior treatments represents
general revision of the former structure.
The vestibule leads into a T-shaped foyer
which includes sunken lounge areas on
either side. The vestibule and the fore
part of the foyer lie between stores, behind
which are the lounges, one for women at
the left, the other for men, each adjoined
by a toilet room cut into the store space.
Traffic proceeds through doors flush with
the rear of the box office, on each side, and
continues on either side of a phone booth
and a staircase, and between the sunken
lounges, to the rear of the auditorium,
where it is turned to either side by a free
partition and thus into the aisles of a three-
bank, two-aisle seating plan.
The second level is over the lounges,
foyer and stores. The forward foyer stairs
give access to the balcony seats, to an office
at either side, and to the projection room,
which is located between the stair well and
the central bank of a three-bank seating
plan. Other stairs lead to each balcony
aisle at the front, from a point on either
side of the foyer just before it opens into
the auditorium. Total seating capacity is
approximately 800. The building is 50x142
feet, over-all.
Front and Interior Treatment
The front is finished in ivory-tinted
stucco above the store fronts, and elsewhere
in ivory and blue Carrara glass (see photo-
graph on page 13). The marquee, which
has porcelain-enamel finish, is an Artkraft
prefabricated unit structure with porcelain
enamel finish with splayed sides carrying
silhouette-letter attraction boards and de-
signed in combination with an overhead
14
Better Theatres
Three views of the remodeled Princess theatre. Above: The auditorium showing semi-stadium
seating plan. Below: Looking across the foyer from the men's lounge. Right: Traffic lane
through the foyer, looking from point in front of forward staircase toward the auditorium.
horizontal name sign, the pattern of which
links it with the marquee through a flasher-
lamped arrow motif directing the eye to-
ward the box office. Neon is used for
marquee trim and name sign letters, while
the marquee soffit is lighted by reflector
lamps.
Walls and ceilings, except in the audi-
torium, are finished in hard plaster. The
foyer and lounge walls are painted buff in
bands varying in width from 2 feet to 8
inches, and graded in buff tones from a deep
shade near the floor to a light shade at the
ceiling. The lounges, which lie in exca-
vated areas, have concrete floors painted
gray with a 1-foot black border, and are
furnished with Royalchrome metal chairs
and sofas. All other floors of the interior,
except beneath seating, are covered in
Crestwood Velvet carpeting in a modern
pattern executed principally in blue, tan
and gray.
The auditorium color scheme is blue, the
walls being treated as a light blue ground
for simple stencil patterns in dark blue.
Chairs (by American) are upholstered in
solid blue imitation leather. The audi-
torium ceiling, however, is finished in 1-inch
U. S. Gypsum acoustic tiles laid in 36-inch
squares and left undecorated.
All interior illumination is by bracket
fixtures, which were made by R. J. Smith
of Hurley Theatres' art department, who
also supervised decoration of the Princess.
They are of glashed glass mounted on wood
painted aluminum (to give the effect of a
metal base). In the auditorium, each fix-
ture is on three color circuits.
The Princess has been equipped with a
blower system (Sirocco) with air- washing
equipment, for auditorium and foyer-lounge
air supply. Heating throughout the build-
ing is by direct radiation.
The projection room is 9 feet deep and
almost 16 feet wide. The equipment,
which is new, includes Simplex projectors
with Peerless Magnarc lamps supplied by
a General Electric copper oxide rectifier.
March 5, 1938
15
Modern Materials to the Rescue:
# Never perhaps has the vast change in
theatre styles, and how remodeling can effec-
tively deal with it, been better illustrated by
a single structure than in the transformation
of the late-French Renaissance Garrick in
Madison, Wis., into the emphatically modern
Madison. These before-and-after pictures well
show how an obsolete theatre can be saved.
FPOMT ^e Edison, which is owned and op-
rr\WIN I :era+ed by Asher Levy of the Ashley
Theatre Company, occupies a building originally
erected as a vaudeville theatre, called the Or-
pheum, which became the Garrick with the adop-
tion of a straight picture policy. In the revision of
the facade, the original architecture was retained
at the upper part. The first story, however, was
completely recast, with facing in Vitrolite struc-
tural glass, an inner panel effect of solid blue hav-
ing a border of a blue-toned agate. A sidewalk
box office was added, its unglazed areas finished in
stainless steel. A modern marquee with neon trim,
Adler program letters, and radially lamped soffit;
and sodium-mercury flood lamps were also installed.
Salvaging an Obsolete
Structure
AUDITORIUM: ™* Zs
pictures show the auditorium that
has been fashioned from that pic-
tured immediately below. Walls
above the dado, as well as the ceiling
and the balcony soffit, have been
finished in Graylite building board,
%-inch thick, and this has been
painted with Texolite, a paint which
may be applied without reducing the
sound-absorbing characteristics of a
material. Side wall stripings are
cardinal red and white, the colors of
the University of Wisconsin; pros-
cenium stripings are black and gold;
the remainder of the auditorium is
done in deep brown and cream.
umination is by proscenium coves
and indirect bracket fixtures, wired
for three colors. Capacity is 925.
LOUNGE
General view of the lounge area off which are located lounge and
toilet facilities for men and for women. Walls and ceilings have
smooth plaster finish, either with simple bandings or delicate stenciling. . . . The
Madison has been equipped (by Trane) for air-conditioning, with city water for cooling.
March 5, 1938
17
. . about PEOPLE of the THEATRE
NEWS OF THEIR ACTIVITIES REPORTED FROM ALL SECTIONS AND BRIEFLY TOLD
E. R. Custer, who has been identified
with the motion picture industry for the
past 20 years, has opened and is personally
supervising operation of the Custer thea-
tre, new suburban house in Charleston, W.
Va. His son Jack is assistant manager.
Arthur Lockwood and Sam Rosen
have contracted with Vincent Fiore of
Alvin Studios, New York, for the redeco-
ration of the Strand at Winsted, Conn.
National Screen Service will do the reno-
vating work on the lobby. Total cost for
the renovation project will approximate
the sum of $15,000.
W. A. Smith has taken over the opera-
tion of the Majestic theatre in Akron, O.,
which he owns. The house has been oper-
ated by H. E. Bickel for the past eight
years.
The Griffith Amusement Company has
purchased a 50-foot building in Enid,
Okla., and will convert the structure into
a theatre to replace the Mecca. The
amount involved in the deal is estimated at
$30,000.
James Keefe, formerly manager of the
Fox Wisconsin theatre in Milwaukee, has
joined Warner Brothers in Pittsburgh. Be-
fore assuming the management of the Wis-
consin, Mr. Keefe was advertising and
publicity director for the Fox circuit.
Mrs. W. M. Kimbro has sold the
Greenland theatre, Greensboro, Ga., and
the Union theatre, Union Point, Ga., to
the Tepis-Elder interests of Atlanta, Ga.
E. E. Weber has plans for a theatre in
Kansas City, Mo., to replace his Colonial,
which recently was destroyed by fire at an
estimated loss of $27,500.
The new Azalea theatre, Lafayette, La.,
has opened under the operation of the
Southern Amusement Company. The new
house has a capacity of approximately 600.
K. Silkebakken has taken over the
305-seat Princess theatre at Odebolt, la.,
from Sumner Mapes.
Kenneth Forkey has opened the Park,
a new theatre, in Worcester, Mass.
Davis and Urling, owners and opera-
tors of 40 theatres in Ohio, Pennsylvania
and West Virginia, are equipping the city
auditorium in Richmond, W. Va., for op-
eration as a theatre until they build a new
theatre in Richmond, a site for which is
now being negotiated.
James McNichols, owner of the Grid-
ley theatre, Gridley, Calif., died recently.
The Kearse theatre, Charleston, W.
Va., will install an Artkraft marquee and
signs, which are the beginning of general
improvements, according to Ronald Cole-
man, manager.
Henry Heber, formerly of Sacramen-
to, has taken over the management of the
Moulin Rouge theatre, Oakland, Calif.
Raymond Warfield has been appoint-
ed manager of the Family theatre in
Worcester, Mass. Mr. Warfield was the
former assistant manager at the Olympia
in the same locality. Both houses are op-
erated by E. M. Loew.
William Day will spend $4,000 to re-
model his Grand theatre in Dunkirk, O.
According to the plans drawn up by W.
W. Burke, architect of Forest, O., the
remodeling calls for the erection of a new
■■ ■ ■■
A
v4*
Members of the Loyalty Club, Inc., social organization of the Newark (N. J.)
Local No. 244, I.A.T.S.E., and their guest at the club's annual dinner-dance,
given in February at Essex House, New York City, at which P. A. McGuire,
advertising manager of the International Projector Corporation, was guest of
honor. The local admitted an honorary member for the first time in more
than ten years in conferring that distinction upon Mr. McGuire. Others
attending the dinner included Joseph Basson, president of Local 306, I.A.T.S.E.
and M.P.M.O.; George Cushing, Local 485; Ed. Woods, Local 379; A.
Boscarelli, Local 384; Bob Hilton, president of Local 4; Thomas Murtha,
Local 4; Vincent Green, Local 21; Arthur Post, president of Local 21; Adam
A. Adams, Paramount theatre, Newark; William S. Phillips, Loew's State
theatre, Newark; Bob Ungerfield, RKO Proctors, Newark; M. Darcey, Adams
Paramount theatre, Newark; Frank Damas, Warner Brothers theatres; Herbert
Shapiro, counsel, Loyalty Club. Mr. McGuire, who is observing his twentieth
year with International Projector Company and its predecessor, the Nicholas
Power Company, was also recently guest of honor at a luncheon at the Hotel
Lincoln, New York City, given by New York City projectionists, under the
auspices of the American Projection Society.
18
Better Theatres
NEW LOT FRONTS OF METAL AND GLASS
These new, complete L -0 • F Store -
fronts and Building Facings
have the sparkling, colorful
glamour of a Hollywood pre-
miere. They are the latest release from
Libbey - Owens • Ford, long noted for achieve-
ments in modern-day glass, and now in
storefront metal as well.
Included in the ensembles of glass and
metal which comprise these modern fronts,
are such indispensable L-OF creations as:
Extrudalite — the new, decorative extruded
metal, based upon an entirely new principle,
which includes a patented, pressure-con-
trolling, shock-absorbingmetal sash. Vitrolux
2
— the exclusive L-OF color-fused, tempered
plate glass that introduces luminous color
into storefront design. Vitrolite — colorful
structural glass. Its use is now definitely
broadened by almost unlimited combina-
tions with Vitrolux and Extrudalite.
Before you approve any specifica lions for
Libbey Owens- Ford
i:\Tisi in A IJ 1 1: • VITUOl.l X • VITROLITE
Polished Plale Glass; Aklo Ileal Absorbing
Plalc Glass; Blue Ridge Figured and Vi ire Glass.
new construction or remodelling, write for
further information about L-O-F Complete
Storefronts. Our Technical staff will gladly
cooperate on any unusual design problems.
Libbey •Owens- Ford Glass Company, 1311
Nicholas Building, Toledo, Ohio.
Wuht' certain your I itrolitr installation
is made by an authorized L'O'F dealer.
MAIL THE COUPON
BT-3
LIBBEY- OWENS -FORD GLASS COMPANY
1311 Nicholas Building, Toledo, Ohio
Please send information about complete L O F Theatre
and Storefront Facings, including Extrudalite, Vitrolux
and Vitrolite.
Name .
00$
tHim • j
^33
Why, Mr. Exhibitor? Because that's protecting the very thing you have for sale —
entertainment, relaxation.
Eyestrain caused by an unsteady, flickering picture is the enemy of enjoyment.
And enjoyment of today's screen attraction is the thing you are depending upon to bring
patrons back to your theatre tomorrow.
That's why we say it will pay you to investigate Motiograph projection for your
theatre. It offers eye protection features you will find in no other equipment.
The dissolving action of Motiograph's patented cylindrical shutter eliminates all
trace of flicker. The design and jjrecision of the time-tested movement give perfect
steadiness to the picture.
\
m These are just two of the features. Let your
I Motiograph dealer show you more. Let him show
you how the honestly built mechanism . . . with its
hardened and ground parts. .. maintains these high
standards of performance year in and year out.
And finally let him show you how your theatre
can have Motiograph projection for as little as
$15 a week under the Deferred Payment Plan.
PRICE PER PAIR COMPLETE
Less Lamps and Sound Reproducers
$
1695
F. O. B. Chicago
A/lATinnnziDii inn rhs«-»«A it c a
front and the installation of a new heating
and ventilating system.
The Texan at Goose Creek, Texas, is
being remodeled and improved at a cost of
approximately $25,000, according to H. E.
Brunson, district manager of East Texas
Theatres, Inc.
G. W. Page, who operates houses at
Hanford and Exeter, Calif., plans to re-
enter the motion picture exhibition field
at Selma, Calif.
Mrs. Helen Seiter will remodel the
Woodward Building at Selma, Calif., for
use as a motion picture theatre. Plans by
S. Charles Lee, architect of Los Angeles,
call for the installation of an air-condition-
ing system and an increase in seating ca-
pacity of 400, at an estimated cost of
$20,000.
Eddie G. Kadane has sold all his the-
atres in the circuit of the Frederick Amuse-
ment Company of Frederick, Okla., which
included the Ramona, Ritz and Grand the-
atres there, to the Consolidated Theatres,
Inc., of Oklahoma City, Okla. Kenneth
Blackledge of Wellington, Texas, will
go to Frederick to assume management of
the three houses. Mr. Kadane intends to
give full time to the management of his oil
interests.
M. E. Rosenberg, manager of the Fair-
fox at Oakland, Calif., and the janitor of
the house, were recently bound and gagged
by three robbers, who made away with the
contents of the safe.
John V. Maddox has acquired the
Loop theatre, Scotia, Neb., formerly op-
erated by the Scotia Amusement Company,
a community organization.
To meet the demand expected to come
from the building of the Grand River dam
project, which is to cost some $20,000,000,
Durward Mathis has opened the first
motion picture theatre in Ketchum, Okla.
Simultaneously with the opening of the
new house, which he will manage, Mr.
Mathis announced that with his uncle,
Ray Mathis of Commerce Okla., the
owner of several theatres in Oklahoma, he
has purchased additional property on which
he expects to erect a new house, if business
conditions warrant such a plan.
Tom Dyer, president of the Dyer The-
atre Supply Company, suffered four frac-
tured ribs and bruises in a recent automo-
bile collision near Clinton, Okla. Mr.
Dyer's automobile was turned over five
times.
R. B. Hardy, owner of the Gem and
Liberty theatres at Nashville, Ark., will
remodel the latter named house, which has
been dark for several years.
Edward C. Lee of Stillwater, Okla.,
has been appointed manager of the Cir-
It's the cost of NOT MODERNIZING
that should concern you
The old adage, "you have to spend money to make money," was never so true
as it is today. Progressive theatremen know that only through modernization
of their houses can they meet competition. Furthermore they realize that it
costs more NOT to modernize than it does to keep abreast of the times.
Artkraft is pointing the way with products that offer you the most for your
modernization dollar. Consider
m Q ROUGE —
Standardization of basic parts and mass production methods of "The World's
Largest Manufacturer of All Types of Signs" permit quality heretofore impossible
at such low prices.
Choice of a varety of
effects, color schemes, or-
namental trims and uses of
neon are combined to cre-
ate fronts of real in-
dividuality. No two are
like.
SECRET PROCESS
GALV WELD
FRAME CONSTRUCTION
Elimination of the old
style marquee front permits
100% efficiency of abun-
dant attraction copy as
against 20%-60%.
The Hollywood Theatre,
and after Complete Artkraft Modernization, in-
cluding Artkraft Porcelain Enamel Front, Zephyr
Marquee and Extruded Aluminum Poster Frames.
ARTKRAFT Extruded Aluminum
POSTER FRAMES
Note the
Outstand-
ing
QUALITY
FEATURES
• Heavy Die Cast Aluminum • Continuous Piano
Hinge • Built in Barrel Locks • Heavy Plate
Glass Window • 3-Ply Wood Back-Felt Finished
* Furnished Any Size • Illuminated or Non-
Illuminated • Surprisingly Low Prices
Many Progressive
EXHIBITORS
Are Finding
ARTKRAFT-CLIMAX
REFLECTOR
Flush Border Construction
Beautiful — Economical
Easy to Clean
ELIMINATES BREAKAGE
SAVES 80% IN CURRENT
Write for catalog, prices and terms, giving width of front, width of sidewalk, and name of theatre.
Qkc STANDARD
150 Sales Offices Through-
out America and Abroad
ARTKRAFT
LIMA, OHIO
oj COMPARISON
ALL ARTKRAFT PRODUCTS BEAR THE FOUR UNION LABELS
March 5, 1938
21
• Hingeless seat suspension.
• Back upholstery assembled with-
out tacks.
• Unit construction. Factory as-
sembled.
• Free from hazards. No exposed
bolt or screws.
• Resilient cushioning. Posture
Pitch.
"Spreading comfort to millions."
Send for details.
3$
INTERNATIONAL
SEAT [QRPDRATIDN
UNION CITY a
INDIANA
cle-A theatre in Pawhuska, Okla., owned
by Arthur M. Abbott.
The new Rialto in Kerrville, Texas,
was recently opened under the operation
of Hall Industries, with A. Wolfshol,
formerly of Kingsville, Tex., as manager.
The theatre seats 800.
L. L. and C. H. Jones have purchased
the two-story, brick Ritz theatre building
at Lawton, Okla., from Charles W.
Gunter of Los Angeles. The Jones
brothers, who have operated the theatre for
the past four years, plan improvements to
cost $3,000.
Fred Mercy, Sr., has purchased the
Granada theatre, Camas, Wash. Upon
completion of renovations, the house will
be managed by Edgar Mercy.
E. Harold Stoneman, Edward An-
sin and Philip Smith are reconditioning
the Hyannis at Hyannis, Mass. George
Nelson Jacobs is the architect.
A. Beams has opened his Lyric theatre,
Sutton, -Neb., following remodeling. The
length of the house was increased and the
interior redecorated. The total cost of the
changes amounted to $3,000.
Maurice Fleischmann has opened his
new Bergen theatre in Jersey City, N. J.
The Gordon theatre, constructed at a
cost of $125,000 in Hollywood, Calif., has
been opened by Gorden-Rector Theatres,
Inc. C. A. Balch was the architect.
A new theatre is to be opened in Yad-
kinsville, N. C, by L. W. Reynolds,
manager and operator of the Colonial at
Kannapolis, N. C.
■ ■ ■
Frank B. Pennington, owner of the
Rialto theatre in Villisca, la., was recently
killed when the automobile he was driving
plunged off the highway near Council
Bluffs, la.
Arthur Lockwood, operator of thea-
tres in Middletown, Winsted, Lakeville
and Millerton, R. I., has opened the new
530-seat Avon in Providence. George
Jordan has been named manager of the
house, which will specialize in foreign
films.
Will Kubitzki is planning to open the
400-seat Plaza in Higginsville, Mo. Mr.
Kubitzki formerly was booker for various
distributors.
Harry L. Sommerer, RCA Photo-
phone division manager, has returned to
the company's Camden headquarters, after
a five-week visit to the West Coast office
and the studios. Frank R. Deakins,
vice-president, and Lewis M. Clement,
vice president in charge of engineering and
research, who accompanied Mr. Sommerer,
returned eastward a week earlier.
Mrs. A. D. Hahn has purchased the
Electric in Blockton, la., and has leased
the house to Mr. and Mrs. M. M.
Young. With the addition of the new
purchase, Mrs. Hahn owns three theatres
in that locality.
G. L. Carrington, vice president of
the Altec Service Corporation, has been on
the West Coast for consultation with the
Research Council of the Academy of Mo-
tion Picture Arts and Sciences, and inspect-
ing Altec's district offices.
The Broadway theatre in Woodcliffe,
N. J., has been taken over by the Ain The-
atre Corporation. Principals in the new
deal are Irwin and Albert Margulies,
operators of the Jayem circuit.
■ ■ ■
J. B. Kleckner, president, and "Tex"
Rickards, publicity director, of Motio-
graph, Inc., have been on a trip to the
Pacific Coast, conferring with the com-
pany's Motiograph projector and sound
equipment distributors there.
The Hippodrome, in Herrin, 111., which
was considered one of the finest theatres in
southern Illinois, was recently destroyed by
fire at an estimated loss of $175,000. The
heating system was believed to have been
the cause of the blaze. John Morlow,
owner of the house, which seated 1,400,
announced the structure will be replaced.
Ajax Theatres, Inc., headed by Joseph
Carbone, has acquired the Navarre thea-
tre in the Coney Island section of New
York City, from Frank Worth.
Al Alered, assistant manager of E. M.
Loew's Court Square theatre in Spring-
field, Mass., has been transferred tem-
porarily to the management of the New
Drive-In theatre at Miami Beach, Fla.
Mr. and Mrs. Tom Fleming have
opened the Sylvia at York, S. C.
W. R. Vincent opened his new 499-seat
De Pere theatre at De Pere, Wis., con-
structed in a building formerly a storage
garage. Geniesse and Connell, Green
Bay, Wis., were the architects. The new
theatre gives Mr. Vincent six houses in
Wisconsin. Incidentally, there are six
theatres in De Pere, a town of 5,000, while
Green Bay, just adjoining and a city of
28,000, also has six theatres.
Joe Cifre, well known New England
theatre supply dealer, has removed his es-
tablishment from Boston's Film Row to
Piedmont Street, next door to the Na-
tional Theatre Supply Company branch.
A card in the window accordingly reads :
"Next to the largest motion picture sup-
ply house in the world."
22
Better Theatres
SEND FDR
THIS BOOK
TDDAY
Pittsburgh Plate Glass Company, 2160A Grant Bldg., Pittsburgh, Pa.
Please send me, with obligation, your book entitled "Producing
Bigger Profits with Pittco Store Fronts."
Name
Street
City State
THEY SEE. THEY STOP. THEY
ENTER! When you have a Pittco
Front on your theatre like this one
in Pittsfield, III. And what a differ-
ence a Pittco Front makes in new
business and increased profits.
Put up a Front" for Better Business!
[ But be sure it's a Pittco Front! ]
TT'S your theatre front's job to
bring patrons inside ... to see your
show. That is why it has to stand out
from the others on your street— why
it has to catch and hold the attention
of the passersby— to decide for them
that your theatre is the theatre that
they want to patronize. If your
theatre front is a Pittco Front, you'll
have a better chance than your com-
petitor of getting the business.
For a Pittco Front is modern and
inviting. With a promise of quality
and courteous service it attracts pat-
rons and builds business. Its surface
of gleaming Carrara Structural Glass
and metal go far toward making new
patrons and increasing profits.
Your theatre will sell itself on sight
if you modernize with a Pittco Front.
When remodeling, consult an archi-
tect to assure a well-planned, eco-
nomical job. Our staff of experts will
gladly cooperate with him in plan-
ning a Pittco Front to suit your
needs. Meanwhile, send the coupon
for our free book of facts, figures and
photographs of Pittco installations
everywhere.
Be sure to see the Pittco' Store
Front Caravan, now on a nation-wide
tour. Contact our local branch for
specific information as to when it
will visit your territory.
PITTSBURGH TIME PAYMENT PLAN
Take up to 2 years to pay for your
new Pittco Front. Pay 20% down—
the balance out of income.
PITTCO
■STOKE FRONTS
PITTS B U KG H
PLATE GLASS COMPANY
March 5, 1938
23
Transformations
• Graphically presenting significant examples
of recent remodeling of motion picture theatre
buildings employing modern design devices
• Three stages in the career of the Clark theatre
in Pittsfield, III. — from small town "Opera House"
(as shown at top) to a motion picture theatre, first
as pictured immediately above, and recently, as
the modern playhouse shown at right. The new
front is finished, below the marquee, in Carrara
structural glass predominantly ivory, with black
trim. Windows were bricked over and all brick
surfaces painted to harmonize with the glass.
• The State theatre in Milwaukee, which has a front treated in por- • An example of front modernization largely achieved by
celain enamel (installed by Porcelain Fronts, Inc.), with Electrolite the installation of a marquee in one of the newer patterns,
marquee in same finish and carrying four-line Adler attraction boards. The marquee is an Artkraft unit type structure combining a
The box office is also of porcelain enamel metal, with chrome trim. curved vertical sign, with illumination in both lamps and neon.
.24 Better Theatres
of Old Theatres into New
• A striking transformation of an antiquated theatre, the former Harlem
Grand in New York, the front and auditorium of which are shown before
and after remodeling, which was planned by William I. Hohauser. The
auditorium is finished in common plaster, except for murals on white velou
hung over rock wool and flanked by damask. The color scheme is essen-
tially buff, gold, red, coral and silver. The front was revised with porcelain
enamel finish and a marquee having its soffit extending to entrance doors,
with neon and reflector lamps. Program letters are Wagner silhouette.
-SHIRLEY r TUPLE VIC MC LAGLEN
t -WEE WILLIE WINKIE" _
- FORMAL OPENING SUNDAY OCT. 1 7
V
J"
•4.
• The front of the Downer thea-
tre in Milwaukee, as recently re-
modeled. The entire front up to
the level of the marquee was re-
finished in porcelain enamel, in-
terrupted by display cases 15 feet
wide and 4 feet high set flush.
Theatre name signs on either end
of the marquee have three strokes
of neon. The marquee has splayed
sides carrying Adler silhouette type
attraction boards and trimmed in
neon. Its soffit consists in mirrors
with lamps set on 6-inch centers.
March 5. 1938
25
PLANNING THE THEATRE
A SERVICE DEPARTMENT DEALING WITH ARCHITECTURAL
DESIGN AND MATERIALS, DECORATION AND FURNISHINGS
THE QUESTION :
WE are contemplating
decorating our theatre and of course it will
have to be done with acoustic material. The
building is brick and tile, and the inside
walls are plaster; ceiling is metal. How-
ever, we have acoustic felt and plaster on
part of the interior, and this has become
obsolete as far as decoration is concerned.
Our theatre is not ornate and serves a
town of 2,000.
Is a floor built on the hyperbolic curve
better than a straight slanted floor in a
theatre 32 feet wide and 90 feet long from
edge of stage to last row of seats? Length
including stage is 120 feet. — S. M. A.
THE ANSWER :
the two least expen-
sive methods of redecorating a theatre with
acoustical materials is to use sound-absorb
ing tiles or boards, or to use a dyed wall
fabric. If the walls are perfectly dry, these
tiles or boards may be applied directly to
wall surface with adhesive cement.
To make an interesting design, it may
be well to use a pilaster effect, or a hori-
zontal panel pattern in the various colors
in which such materials may be obtained.
With the use of a V-shaped plane, grooves
may be cut so as to form an interesting
pattern. Material of this class does not
require decorating, hence the low cost. 1
advise you to leave a plaster wainscoting
about 4' high.
The other method is to strip the walls
with lx3-inch beveled strips horizontally
in 42-inch panels above wainscoting, place
rockwool between the strips and cover
them with an inexpensive fabric, such as
waffle cloth. Cover tacks with narrow
wood strips, which should be painted. Dye
each panel in a different shade. The ceil-
ing could be covered with decorative tiles
or veneers on furring strips.
If you mean by a "hyperbolic curved"
floor, one that has a graduated slope, the
answer is yes. An auditorium floor is
sloped to provide vision from each row as
unobstructed as possible, and the floor
should have a greater rate of incline at the
rear than at the middle, while the extreme
front portion (with a floor sloping in one
direction only) should be level. This vary-
ing curve of the floor is determined by the
sightlines of each row.
•
THE QUESTION :
i have a lot 100x40 and
wish to erect a small theatre with a store
front. The cost of bare building when com-
ANSWERS TO INQUIRIES: One of the
principal functions of this department
is to answer queries pertaining to
preliminary consideration in the plan-
ning of a new theatre or the remodel-
ing of an existing one. All questions
receive the personal attention of Peter
M. Hulsken, A.I.A., contributing editor
of this department and a practicing
architect who long has specialized in
theatre design. He will be glad to
offer advice, suggestions and criti-
cisms. Working plans, however, can-
not be supplied. All communications
intended for this department should be
addressed to Better Theatres, Rocke-
feller Center, New York. In publishing
replies, only initials are used for
identification of the person inquiring.
pleted must not exceed $6,000. It is a
rural house and does not have to have the
city house trimmings. The following things
are what I need advice on.
Floor space needed from screen to back
wall, to seat, as close as possible, 300 on
main floor.
Give me a general idea of screen size,
heights of ceiling, roof angle, main floor
and balcony angle.
What kind of material should be used
above the wainscoating and on the ceiling.
-J. H. T.
THE ANSWER :
in the first place, it
will be impossible to build a theatre of your
requirements for $6,000. Your sketch
shows the location of the balcony to be
above the projection room, which is very
bad. This would make the auditorium ceil-
ing entirely too high, and the vision from
balcony to screen very poor. Why not place
the projection room in the rear of the
balcony.
The location of the toilet rooms is also
very undesirable. Why not place them in
back of store room? You did not mention
the depth required for store room, but it
seems to me that there will be more room
for seats than necessary.
For space between screen and rear wall,
figure from 3j^ to 4'. The ceiling above
the balcony will be at least 22' above the
high point of the main floor.
The total slope of auditorium floor
should be about 3'. For the balcony, it is
better to step up each row of seats about
7 or 8", provided it is not located above
projection room. The slope of the roof
should be from J4" to 5^-inch per running
foot.
The size of the screen depends on the
width of the auditorium, and also the dis-
tance between the screen and last row. A
screen width of about 14 feet would prob-
ably prove correct in your case.
I am afraid you would experience quite
some trouble with acoustics if the balcony
is glazed in. Also, both vision and sound
volume would be adversely affected, mak-
ing balcony seats highly undesirable.
The least expensive material for ceiling
and wall treatment in your case would be
tiles or veneers having a certain amount of
sound-absorbing value as decorative effect.
The ceiling tiles should be applied to a base
of plasterboard.
•
THE QUESTION :
i intend to remodel my
two stores into a theatre and I am con-
fronted with several problems, as I have to
do everything as cheaply as possible. The
two stores have a brick wall between them
which supports a dance floor and the roof.
The roof is supported by posts. The ceil-
ings are plastered with a tin ceiling over it.
I intend to remove the tin ceilings. The
ceiling is 14 feet high. There are full base-
ments under the stores about 7 feet deep.
The inside dimensions of the two stores
will be 42 feet by 97 feet.
I want a small store in the front which,
will leave me a 16-foot entrance to the the-
atre, and the lobby and foyer would be 23
feet long. I might omit the foyer, as this
will be built in a town of 3,000. After 1
install my I-beams and remove my wall be-
tween the two stores, my ceiling will be
too low. How can I gain any height in
the auditorium ? Would it be satisfactory
to slope the floor in the foyer downward,
or would it be better to make a few steps
from the foyer to the lobby to gain some
height ?
I have been informed that a Carnegie
beam is not as wide as an ordinary beam,
and would you make a recommendation to
use it? What would be the width of the
I-beam? How many I-beams would you
recommend for a distance of 74 feet, which
will be the length of the auditorium?
The ceiling will have to be insulated ™
the noise from the dance hall could not be
heard.
What size of a screen would you recom-
mend ? Would you recede the steel posts on
the side into the wall which will carry the
I-beams?— E. M.
THE ANSWER:
i am afraid that you are
up against a very expensive proposition. If
I understand it correctly, the roof over the
second floor is supported by columns rest-
ing on the brick wall, separating the two
26
Better Theatres
RECORD RUN/
MOHAIR VELV
Long before "The Birth of a Nation" Velmo
was piling up a record of service in theatre
seating. Believe it or not, some of those old
houses are sagging, but the Velmo upholstery
is still ready for another run !
New or re-modelled houses, seeking new
decoratives, can find nothing to equal the
beauty and wear of this superb mohair velvet.
Right across the map, big and little theatres
install Velmo (usually on advice of architects)
for its cleanliness, acoustic qualities, comfort,
beauty and durability.
See these cut-pile velvets and friezes. Ask
Chase for pictures and figures on record runs!
A FEW OF THE OUTSTANDING THEATRES
THAT INSTALLED VELMO RECENTLY
RADIO CITY MUSIC HALL CRITERION, New York
CAPITOL, New York PARAMOUNT, Salt Lake City
TRANSLUX, Washington, D. C. STRAND, Scranton, Pa.
ORPHEUM, Boston LOEW's METRO, Duebur, South Africa
LA SHELLE, Los Angeles CHADWICK, Suffolk, Va.
MASE
L. C. CHASE & COMPANY, 295 Fifth Avenue, at 31st Street, New York City
Selling Division of Goodall-Sanford Industries
March 5, 1938
27
STACE
PLANNING
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stores on the first floor. It seems to me
that your problem is to remove the brick
wall between the store rooms, then you will
have to provide cross-beams supporting lat-
eral beams, which will carry the floor joists
of the dance hall, also the posts supporting
the roof. It can be done, but it will be a
costly operation, and I sincerely believe that
it would be just as economical to remove
the second floor joists and roof and recon-
struct them as you would do in a new
building. Furthermore, I doubt if the State
authorities would allow a dance hall over
a theatre which is of non-fireproof construc-
tion.
It may be well for you. to give my sug-
gestion serious consideration, since even if
you are allowed to keep the dance hall on
the second floor, you will have several
beams in the ceiling, and furring the ceiling
down to the bottom of the I-beams will
make it entirely too low. As all the upper
structure will have to be temporarily sup-
ported, which requires quite a large amount
of lumber, and if the present joists are in
good condition and may be reused again, I
think you will save money by reconstruct-
ing the floors.
I am unable to give you information rela-
tive to the I-beams, since I do not know the
exact loads which these beams are to carry.
If the present floor joists span the dis-
tance between walls in store rooms, the
distance between the new beams in the
auditorium will be about the same as the
length of the present joists, provided you
intend to use them again ; however, the
closer you can place these I-beams, the
less depth they will require. For new
floor construction with a depth of 74 feet,
you will require three I-beams.
It will be far better to slope the floor
in the foyer downward than to use steps,
as at this point steps may be a source of
damage suits. Find out if this slope is per-
missible. Make the foyer or crossover be-
hind last row of seats at least 5-feet wide.
The distance from the low part of the
auditorium floor, to the floor of the stage
or screen platform, should be from 3 feet,
4 inches to 3j4 feet. The floor slope
should be 4 feet, minimum. If the old
floor is of hardwood and in good condi-
tion, and also of suitable thickness, it can
be retained.
The best seating ararngement for you
is as follows: A center bank of twelve
seats with aisle on each side, and two wall
banks, each with four seats. The maxi-
mum seating capacity will be 420 seats.
It would be very difficult to insulate the
dance floor so that no sound would ptne-
trate from it to the auditorium. The
joists should rest on spring clips, and the
space between the joists should be filled
with sound deadening materials. Acousti-
cal plaster, while having good acoustical
qualities, would not deaden sufficiently the
noise and vibration from the dance floor.
A color scheme is a matter of taste as
long as it does not interfere with vision
of the picture. Your ceiling could be in
ivory, and the wall in a buff with darker
wainscoting. If acoustical plaster is used
for ceiling and insulation of rear wall,
it probably will not be necessary to treat
side walls acoustically.
In place of steel posts to support I-beams,
it may be just as well to cut 6x1 8-inch
slots in the side walls, and build in rein-
forced concrete piers projecting about 6
feet beyond wall surface, because if steel
is used, and it is recessed in the wall,
concrete will have to be used anyway as a
filler.
Your problem is really complex and it
is absolutely essential that you engage the
services of a competent architect.
The size of your screen will depend on
the width of the auditorium and the dis-
tance from the screen to the last row of
seats (that is, if you must have a certain
number of rows). The distance between
the screen and the first row is also a fac-
tor. The screen image should not be much
more than the distance to the first row, and
really not more than six times the distance
to the last row.
Suggestions for Remodeling
On the Small Theatre Budget
By PETER M. HULSKEN
modernizing or replan-
nig the interior of a small theatre so that
it meets with some adequacy standards of
theatre design prevalent today, has given
the theatre architect a real problem. Fully
90% of the inquiries received by this de-
partment from theatre operators read along
the following lines:
"I want to remodel my theatre. I want
a very nice and modern auditorium, but
as my financial resources are very limited,
I want it as inexpensive as possible."
So the matter is squarely put up to the
Architect to do almost the impossible. It
obliges him to scan the market to find ma-
terials which are inexpensive and which
require the least amount of skilled labor to
be installed. But still these materials must
be peculiarly suitable to theatres, durable,
perhaps possess acoustical characteristics,
and require the least amount of main-
tenance. There still remains this fact to be
considered: There is such a thing as false
economy. While in theatre parlance, the
show is the thing, that does not mean that
the theatre itself should be only four plain
walls and a ceiling.
One other thing must be borne in mind,
28
Better Theatres
that a modern theatre does not have to be
modernistic. I interpret "modernistic" as
a conglomeration of various angles, shiny
surfaces, metallic and otherwise, and a con-
fusion of curves which are anything but
restful to the eye. So at least the modern-
istic treatment often is in many classes of
buildings. Unfortunately, the life of an in-
terior design is short, in the case of a mo-
tion picture theatre more than in any other
type of building. Let us consider, for in-
stance, the last ten years. In the beginning
of that period, the majority of theatres were
designed in French, Italian and Spanish,
and other styles belonging to the Renais-
sance period — even some of them in Gothic,
confusing a house of entertainment with a
house of worship. Then, all of a sudden,
the "atmospheric" type of interior came
into vogue — Blue skies, flickering stars,
artificial birds, flowers, trees, statuary,
lighted windows, etc., in fact, everything
to compete with the performance on the
screen.
Then came the Depression, and period
and "atmospheric" styles quickly became
obsolete. The theatre operator had to eco-
nomize; modern forms, and the new ma-
terials, reduced the cost of finishing off a
theatre in an interesting way. In the past
it had not mattered how much he spent so
long as his new theatre outdid prior ones.
The upkeep too was terrific. So he
brought the problem to architect. The de-
sign had to be simpler. All unnecessary
decorative motives had to be eliminated ;
and new materials, relatively inexpensive
and requiring the least amount of upkeep,
had to be discovered.
Significance of the New Materials
Fortunately, manufacturers were at that
time experimenting with new materials of
many kinds and purposes. The result was
that materials such as acoustic tiles, sound-
absorbing boards, wood-grained wall boards
and wood veneers, architectural glass,
phenolics, and many other materials were
placed on the market. Many of these did
not require plastered walls. Such develop-
ments have of course helped the operator of
the small theatre, in neighborhoods and
small towns, in his efforts to provide an at-
tractive theatre at low cost.
Suggestions for the
Small Theatre Budget
as A basis for estimating
the cost of such a theatre, we are really
not justified in taking a figure less than $60
per seat, exclusive of equipment. The ma-
jority of small theatres having a seating
capacity of from 400 to 700 seats, are gen-
erally one-floor houses, requiring no bal-
cony. The majority of State building codes
do not require that such buildings be of
fire-proof construction ; however, my ad-
vice is to make them fireproof. The in-
creased cost is slight, and if upkeep and
insurance rates are taken into consideration,
this increase will be negligible. The founda-
tion walls and auditorium floor should be
concrete. The walls could be built out of
cinder blocks, with an outside facing of
hard-burned brick, hollow tile, or mono-
lithic concrete, with light face brick for
the front and returns.
Expensive materials and unnecessary
ornamentation must be avoided in the small
theatre auditorium. As the average width
of small theatres is generally from 40 to
50', clerespan joists may be used for roof
construction, eliminating structural steel
for trusses or girders and reducing the
cubical contents of the building. The roof
slab can be made out of 3-inch concrete
poured-on expanded metal lath, and the
ceiling can be suspended metal lath and,
say, acoustical plaster.
It is important to use good insulation for
roof slab.
When sound-absorbing tiles are used for
the ceiling finish, it is advisable to install
them with adhesive cement to a base coat
of plaster or plaster boards. Acoustical
plaster may be procured in different color
tones and does not require further decora-
tive treatment. Different-colored shades of
the plaster may be used to form a decorative
design, as, for example, by the step-up
method with either transverse or longi-
tudinal planes, and a different shade for
each plane. Do not use electric light fix-
If You Are Undecided in the
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March 5, 1938
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tures in ceiling. If light sources are desired
here, use an indirect type.
Treating Auditorium Walls
The auditorium wall treatment should
be so that all dominant lines are directed
toward the proscenium arch. It is usually
better for a small auditorium to use
soothing soft colors that express quiet re-
finement and home-like leisure.
There are of course a number of dis-
tinctly different methods of treating the
auditorium walls pleasingly without going
beyond the small theatre budget. One
method is the use of fabric. The fabric
ordinarily should be backed with sound-
absorbing material, like rock wool. If an
unpatterned fabric is used, one may obtain
a simple decorative scheme by dyeing it and
dividing the wall area above the wainscot-
ing in horizontal layers of alternate shades.
A pleasing effect may be obtained also
by making the intermediate layers in half-
widths. The plain fabric should be dyed
in different shades, starting with the dark-
est shades immediately above the wainscot-
ing and shading off to the lightest color
near the ceiling. The intermediate, or
smaller, layers may be in a figured fabric,
like a brocade.
Walls of Tiles or Boards
Another suitable wall treatment may be
obtained by using sound-absorbing tiles or
boards. This kind of treatment is rather
inexpensive since it not only saves plaster-
ing of walls, but eliminates decorating as
well. A wainscoting should be plastered
up to about 4 feet above the floor, or out
built of cinder blocks properly laid up. A
plaster wainscoting should be painted a
dark color. If a standee railing is to be
used, the same treatment of walls may be
carried out in the foyer.
Interesting indirect light effects inexpen-
sive enough for small theatres may be ob-
tained by the use of cut-out wall panels.
Special care must be taken, of course, in
the selection of carpets, drapes and seat cov-
erings, so that the entire ensemble will be
harmonious. And in this connection it
might be well to remember that no longer
is it necessary to resort to all the colors of
the rainbow to achieve a definitely the-
atrical effect. A judicious selection of three
colors can give the best results.
The Lobby and Front
The lobby is essentially a place of pas-
sage, though occasionally a place where
patrons wait until seats are available. But
in general, its treatment is indicated by its
function as a means of ingress, and egress,
and by its value as a location for advertis-
ing. Therefore provide along side walls
and over doors, shadow boxes that are bril-
liantly lighted. As there is very little wall
space left, the lower part of these walls
may be faced with structural glass, Formica,
macotta, marlite, or some other hard-sur-
faced material. Because of the small amount
of wall area to be covered, the cost of such
interestingly decorative materials will be
negligible. Be sure to recess any radiator
in the lobby.
For the lobby ceiling, indirect lighting
fixtures are recommended so as not to con-
flict with the shadow boxes. A practical
treatment of the lobby floor is to use rub-
ber matting laid in recessed panels, with
tile or terrazo borders. These mats are
easily cleaned, and aid in keeping the the-
atre carpeting clean.
At the front of the theatre, the marquee
is the most important feature. It should
harmonize as much as possible with the
entire facade of the building. Provide as
many illuminated poster cabinets as possible.
There are many new kinds of all-aluminum
frames on the market, and these I recom-
ment because the life of a wood poster
cabinet placed outdoors is not very long.
The design of these frames should be very
simple so as not to compete with the posters.
The walls of the theatre front, and un-
der the marquee may be finished very at-
tractively as well as economically in struc-
tural glass, Formica, macotta, marlite or
porcelain enamel ; these are all materials
which require the minimum of upkeep.
Above all, it should be remembered that
a theatre front needs light, good light, and
plenty of it. Do not economize on this un-
der any circumstances. Have as much light
(ordinarily lamps are preferable here) as
possible at the soffit of the marquee, and
use highly legible changeable letters for
the attraction boards.
MODERN ARCHITECTURAL
MATERIALS FOR THEATRES
Beginning a regular feature to appear in the Planning the Theatre depart-
ment, presenting brief discussions of the newer building and decorative
materials particularly suited to theatres— at least one type in each issue
WEATHERWOOD BLENDTEX
WEATH ERWOOD BLEND-
TEX is a wood base material available in
blending shades of gray and tan for use
in interior decoration. It is used in both
new construction and in remodeling work
to provide interiors adapted to a modern
architectural scheme, and has been used
for the decorative treatment of theatre
auditoriums, lounges and foyers.
This material can be installed over any
firm surface, such as plaster, by using a
30
Better Theatres
Doors
Lobby
WML COVERING
The architects who specialize on theatres know that some
highly modern and theatrical doors are possible in
Formica, just as subdued and inconspicuous effects may
also be obtained.
The material has been extremely popular for theatre
doors and for lobby wall covering in theatres, and
several of the leading chains are using it nearly every-
where they modernize. The widest range of colors with
inlays in one color over another, or in metal, make strik-
ing effects possible.
And Formica stands the gaff. It takes hard wear and is
so inert chemically that it has a stout resistance to stain-
ing or discoloration of any kind. Get the facts before
you specify doors or wall covering for public places.
THE FORMICA INSULATION CO.
4620 SPRING GROVE AVE.
CINCINNATI, OHIO
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March 5, 1938
31
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standard adhesive, or by nailing it to studs
joists or furring strips. It is made in tile
and planks, and is packaged ready for use
so that the colors are assorted in the proper
proportions for the pattern effect desired.
Weatherwood Blendtex has special effi-
cacy for auditoriums, since it has sound-
absorbing characteristics. Being a wood
base material, Weatherwood Blendtex is
easily worked, the only tools needed being
hammer and saw.
Weatherwood Blendtex is manufactured
by the United States Gypsum Company.
POLYTECT PAINT
polytect is a specialty
paint for simple or ornamental wall decora-
tion in textured or plain finishes, either
dull or glossy. Polytect processes feature
various methods of metallizing either high-
lights of textured patterns, or entire sur-
faces.
Polytect is a white powder which is
mixed with water and dry colors and may
be applied with a brush or spray gun, and
textured with simple tools. One coat ap-
plication, usually without priming, pro-
duces a strong surface which dries and
hardens without sharp teeth in from five
to ten hours. It adheres to most any solid
base, such as plaster, cement, wood, metal
and wall boards. The thickness is from
1/64 to 1/32-inch.
Besides being applicable to the walls of
theatre vestibules, foyers and lounges, and
also to some areas of the auditorium (the
areas and manner of treatment being se-
lected with consideration of light reflec-
tion ) , Polytect paint can also be used to
finish display frames and mouldings.
This material is manufactured by the
American Polytect Corporation.
32
Better Theatres
MODERN PROJECTION
PROJECTION * SOUND REPRODUCTION ACOUSTICS
Acoustic Treatment as a Function
Of Auditorium Design and Decoration
• Offering practical suggestions for effecting those
necessary adjustments of good sound and good
appearance in designing and restyling auditoriums
By C. C. POTWIN
today much emphasis is
being placed on function in its relation-
ship to architecture. Functionalism means,
essentially, that each element of a design
shall serve a utilitarian purpose, which
purpose will ultimately be expressed in the
forms of the building. Function does not
suggest purely ornamental architecture.
Its typically simple, yet individualistic
style, enhanced by new materials as well
as by new and unique methods of light-
ing and decoration, speaks broadly of pur-
pose and achievement in the smallest detail
of an architectural form.
Functionalism, as applied to the design
of the motion picture theatre, is basically
a technique of "building around" the en-
gineering requirements — not the obsolete
practice of attempting of attempting to fit
these requirements into a predetermined
plan. Through the efforts of the Society
of Motion Picture Engineers and this pub-
lication, a much closer coordination has
been achieved between the engineering re-
quirements for correct vision, effective pro-
jection, and the original design. How-
ever, an outstanding lack of such coordi-
nation between the original design and
acoustics, continues to predominate in the
theatre field. Every exhibitor and archi-
tect will agree that good hearing condi-
tions are of equal importance with vision
and projection. Consequently, acoustics
cannot be given only secondary considera-
tion ; it must take its place with the other
essential parts of a truly functional plan.
If a design is to be acoustically func-
tional, the size of the theatre, its propor-
tions, and the relationship of wall and
ceiling surfaces to the source of sound —
all principles which have been discussed at
some length in earlier articles — must be
considered and controlled, as far as pos-
sible, in the original planning. Even to-
day a quite common practice is to overlook
these important factors in their relationship
to acoustics, and to establish the final de-
sign and decorative scheme with the inten-
tion of relying solely on sound absorbing
materials to correct specific acoustic faults.
This procedure does not make for func-
tional, economical, nor practical acoustic
planning.
Sound Control in
Design and Decoration
IN APPROACHING the
problem of efficient sound control in de-
sign and decoration, the exhibitor and
architect must bear in mind that:
( 1 ) As the size or volume per seat of
the auditorium proper is increased, in a
given design, so must the quantity of
acoustical material be increased to correct-
ly reduce the reverberation time;
(2) As the proportions of the auditorium
and the shape of surfaces deviate from the
best acoustic principles of design, so must
the efficiency and often the quantity of
acoustic material be increased to offset ob-
jectionable sound reflections and other
types of interference resulting from these
defects; and
(3) As the requisites of a predetermined
decorative scheme depart from the finishes
and surface textures inherent in acoustic
materials, so will the adaptation of these
materials to the theatre interior become
more and more difficult.
If the fundamental principles of sound
control are embodied correctly in the orig-
inal design, the theatre may be planned
for excellent hearing conditions in such a
manner that acoustic materials may be
eliminated in some cases or, in other cases,
confined to a very small portion of the total
surface of the auditorium. When this is
accomplished in the true sense of func-
tional planning, it assures the architect or
the decorator practically unlimited freedom
in establishing the final decoration.
Now the questions arise, "How is this
highly desirable result to be achieved suc-
cessfully in the design of a new theatre?"
and, "How shall acoustics be most effec-
tively combined with decoration in theatre
modernization ?"
Design Factors in Sound Control
First, and fundamentally in a new de-
sign, we must maintain the minimum
practical volume per seat; or in other
words, provide for as many seats on a
well-proportioned floor plan as local fire
regulations and other determining limita-
tions will permit. Early consideration
should be given to the acoustic efficiency
of the seats, because they must furnish
the major part of the "fixed" absorption in
the auditorium.
Second, we must establish the ceiling
height in its most practical and best acous-
tical ratio, relative to the dimensions of
the floor plan, with full consideration
given to the best sight lines and most ef-
fective angles of projection. Excessive
ceiling heights are not uncommon in pres-
ent-day designs and frequently contribute
to a large volume per seat, and, ultimately,
to a long time of reverberation in the audi-
torium. This fact should not be miscon-
strued as meaning that ceiling heights can
be lowered at will or without discrimina-
tion, because a ceiling height which is too
low in its relation to the dimensions of the
floor plan is also undesirable and is often
detrimental to the best distribution of
sound energy. Adherence, insofar as prac-
ticable, to the best ratio of proportions
[These were discussed in the article by
Mr. Potwin in the May 29, 1937 issue of
Better Theatres — The Editor.] will
usually assure a fundamental outline and a
size limitation which meets the first re-
quirement for controlling the time of rever-
beration and the distribution of sound en-
ergy in an auditorium.
The shape of wall and ceiling surfaces
in their relation to the source of sound and
to the floor plan, is the next important
March 5, 1938
33
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element to be considered in basic design.
This phase of functional acoustic planning
is, in effect, the process of designing and
arranging surface contours so as to con-
trol the destination of sound reflections.
Correctly applied, it promotes the efficient
control of sound in the auditorium without
the need for excessive quantities of sound-
absorbing materials to accomplish the same
result.
Architecturally, some very interesting
and altogether unique effects are to be de-
rived from shaping and arranging wall and
ceiling surfaces to make a new design
acoustically functional. Surfaces may not
only be of angled or broken contour, to
diffuse the sound, but they may also be
tilted or splayed to direct sound reflections
into absorbent areas. Angular contours or
segmental tilts, designed acoustically and
used in conjunction with indirect or vari-
able intensity lighting, offer a style of
architectural treatment which (a) denotes
function , and (b) lends to the interior
that aesthetic quality so necessary in the
more intimate design.
This is one vital phase of theatre acous-
tics to which, in the author's opinion,
greater thought and consideration should
be given in future planning. Certainly it
is one of the basic elements of economical
and practical sound control, and if it is
handled successfully, the question of deco-
ration will, for the most part, take care
of itself.
Adjusting Acoustics and
Decoration in Remodeling
where it is necessary to
rely principally upon acoustic materials to
overcome reverberation and sound reflec-
tions (and this is certainly true in the reno-
vation of existing theatres where the basic
design features are not within the limits
of control), the textures and surface fin-
ishes of acoustic materials must be carefully
studied in planning the decoration for wall
and ceiling surfaces.
In other words, let us not conceive a
decorative scheme in which a certain por-
tion of the wall or ceiling surfaces is arbi-
trarily allotted to acoustic material. Rather,
let us first select a material which meets
the acoustic requirements and then blend
it into a pleasing decorative scheme. If
this is to be done with complete success,
the exhibitor and the architect will agree
that acoustics must form a definite part
of their original decision on surface deco-
ration. Nothing is quite so objectionable
in a well-conceived interior as areas of
acoustic material which in no way har-
monize with or preserve the continuity of
the decorative scheme.
Making acoustics and decoration coor-
dinate to the fullest possible extent is not
an entirely simple process. It requires
creative thought and planning and, above
all else, a knowledge of materials and of
their sound-absorbing efficiency, their limi-
tations with respect to surface decoration
and maintenance, and architectural experi-
ence in applying them successfully.
Considerations in Selecting Materials
First, we must determine the quantity of
sound absorption required as well as the
co-efficients needed in the materials to be
used for treatment of specific wall or ceil-
ing areas in the auditorium.
Second, we must (a) select the particu-
lar materials which fulfill these require-
ments, (b) study the color, texture, form,
and other charactertistics of each of these
materials, and how they may be used to
the best advantage architecturally, and (c)
fix the decorative scheme only after we
have arrived at a plan which is the most
pleasing and most practical from all stand-
points. Only in this way will we arrive
at truly functional planning in theatre
decoration.
As long as the more common practice
of "fitting an acoustic material to a pre-
determined plan" persists, just that long
will there be a possibility of conflict be-
tween acoustics and decoration. Needless
to say, such a conflict frequently leads to
major compromises, and these compro-
mises may ultimately result in sacrifices
both in sound quality and in appearance.
One fact regarding the cost of acoustic
materials should be emphasized ; namely,
that we usually get no more sound absorp-
tion than we pay for in materials. It so
happens that most of the efficient materials
are more costly, either in themselves or in
their method of application, than those ma-
terials having only moderate sound absorp-
tion values. In the remodeling of theatres,
the more expensive materials are often
needed in order to reduce excessive rever-
beration and objectionable sound reflec-
tions. In new design, however, where the
elements of size and shape can be con-
trolled, it is axiomatic that major savings
can be realized through the reductions ef-
fected in the quantity and the efficiency of
acoustic materials required.
Today every exhibitor wants the best
possible hearing conditions in his theatre.
At the same time, he wants sound effi-
ciency to blend with the other factors that
lend a pleasing sense of intimacy to a well-
conceived interior. The most practical and
economical solution to this problem lies in
making acoustics a function of design and
decoration. Every experienced acoustician
recognizes the present need for close col-
laboration in working out these problems
and is anxious to cooperate with the exhibi-
tor and the architect to achieve the highly
successful result which inevitably follows
functional acoustic planning.
The author of this article, C. C. Potwin, has been associated with theatre
acoustics engineering since the introduction of sound and is a member of the staff
of the acoustic consulting department of Erpi. He discussed modern theatre
acoustics problems comprehensively in a series in Better Theatres last year.
34
Better Theatres
From a Candle-Flame to the
High-Intensity Arcs of Today
• Increased pictorial values, the new significance
of the small theatre, color-these have laid fresh
stress upon the importance of the projection light
source, and have made timely this brief history
the illusion of the mo-
tion picture performance may be so effec-
tive at last that even theatre people them-
selves forget that it is, after all, sheer light.
One may include the music and voice, too,
since the sound is put on and taken off the
film as light. It is in the projected light,
however, that the motion picture, as a
medium of dramatic action, has its only
real physical substance.
In projected light, of course, the cinema
had its origin — and what an humble one it
was! But first let us peer beyond those
interesting, if crude, beginnings to those
still more distant days when the stereop-
ticon-projected picture was the only screen
image, and its light source was the flame
of a wax candle. With highly transparent
slides having a mask almost 4 inches square,
a lens of wide diameter and short focal
length, and a perfectly dark room, a clear,
well defined image was obtainable. Yet
what an advance was thought to have come
with the invention of a kerosene lamp hav-
ing four wide wicks, each independently
adjustable! This contrivance is illustrated
in an accompanying drawing {Figure 1), in
which attention is called to the "lamphouse."
Following this, further efforts to in-
crease projection light brilliance came in
fairly rapid succession. A few that at-
tained some results in practical work are
represented in Figure 2, in which A is a
welsback mantel lamp, B the same type
with mantel inverted, and C the double-
jet acetylene lamp with a concave mirror.
However, it was not until what was known
as the "limelight" appeared that any real
brilliance was attained.
This form of light is interesting. Its
base was a mixture of oxygen and hydro-
gen gas, which might be purchased from
dealers therein, or manufactured by the
"operator" on the spot, apparatus for such
manufacture being available. In Figure 3
are shown, first, an apparatus for making
the gas, with the lamp above ; then the
mixing nozzle; and next the lamp itself.
Hydrogen passed through H, and oxygen
through O , into the mixing chamber. At
the right, N is the nozzle (usually some-
what curved rather than as shown), L
the lime holder, and 5 the knob by means
of which the lime might be rotated, raised
or lowered.
In operation the oxygen was released
and lighted, then the hydrogen was re-
leased and the mixture adjusted until the
spot upon the lime, which the flame im-
pacted, was brought to a maximum bril-
liance. But there were many objections
to this light source. It was troublesome to
make the gas and very expensive to pro-
cure it in tanks, especially for use in out-
lying sections. Also, limes would crack or
break off. After a short space of opera-
tion, a "pit" was burned in the lime,
whereupon the lime would have to be ro-
tated until the flame contacted a new spot.
This of course kept the temper of the
"operator" almost as high as that of the
light spot on the lime.
Light Sources for
The Motion Picture
and now we come to the
advent of the motion picture, which, be-
cause of its relatively small aperture and
the required rotating shutter, each of
which took heavy toll of light available to
the stereopticon screen, demanded the
newly invented electric arc as its light
source. But in that day the arc light had
been employed almost exclusively for street
lighting, in which hard and soft spots,
sputtering, poor light tone, etc., made little
difference.
Old-time projectionists will remember
the heart-breaking struggles endured in
attempting to induce carbons and lamps of
those days to deliver at least some sem-
blance of decent screen illumination. Im-
purities, hard and soft spots in the carbons,
with sections of the carbon core A.W.O.L.,
and weak, crude lamps with very poor
insulation were a few of the troubles. (Oh,
it was a merry life, as can be personally
testified by the writer, whose first attempt
at "operating" was in the fall of 1904).
Carbon manufacturers were still skeptical
as to the performance of the motion pic-
ture as a popular form of amusement,
hence not at all eager to embark upon ex-
pensive experimentation in an endeavor to
eradicate the faults or to improve the
"harsh" light tone. Once started, how-
ever, the carbon manufacturer soon worked
wonders increasing the amount of research
devoted to the new art.
Up to about 1911 few theatres ventured
to use above 25 amperes d.c, or 40 am-
peres a.c. for motion picture projection,
most of them fearing to increase fire
hazard.
Difficulties with the Early Arc
In the earlier days, "operators" almost
invariably used cored carbons ^-inch in
diameter for both upper and lower when
using a.c, usually substituting a solid car-
bon of somewhat less diameter below for
d.c. Theatre screens ranged between 10
and 18 feet in width, the latter being con-
Figure 2. See text.
March 5, 1938
35
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sidered maximum. Carbon manufacturers
very soon found the diameter of the nega-
tive carbon for d.c. well deserving of
expert attention. With positive and nega-
tive of equal, or even close to equal,
diameter, it was found impossible to hold
the arc continuously to one spot in the
crater floor.
The early lamps were extremely crude
and very weak. Their insulation was very
poor. In one Edison lamp along about
1904-5, carbon feed was accomplished by
moving a metal handle, which was not
even equipped with an insulating knob at
its end, up and down the same as the
handle of an old-fashioned water pump.
One of the first attempts to overcome the
trouble, enabling projectionists to hold the
arc in place, came in 1915, with the intro-
duction of a negative carbon having a long,
tapered end. This improved matters, but
did not wholly meet the situation. A fur-
ther study developed the fact that a metal
coating applied to a carbon of very small
diameter gave desired steadiness to the d.c.
arc. This carbon was marketed as the
"Silver Tip" negative carbon, a National
Carbon Company product that gave excel-
lent results until later superseded by the
"Orotip." We may credit these two car-
bons as having made marked improvement
in the d.c. projection arcs then in use.
An Improved A.C. Arc
Concurrently, work was being carried
forward in carbon manufacture looking to
improvement in a.c. projection light sources.
Current requirements were increasing, and
with carbons then available for a.c, the
arc was not at all satisfactory. It was
unsteady and noisy; the quality of light
produced was unsatisfactory. Experimenta-
tion finally disclosed that the addition of
certain substances classed as "rare earth
elements" into the carbon core not only
tended to steady the arc, but also to elimi-
nate its noise. In addition to bringing
about those highly desirable improvements,
these materials added color and luminosity
to the arc, with the result that the light
emitted was pure white in color. This
improvement was introduced in 1917, the
carbons appearing under the name of
"National White Flame A.C," and being
available in capacities up to 100 amperes.
The White-Light,
High-Intensity Arc
THE DEVELOPMENTS cited
above applied to the old-time straight arcs
and met the demand quite well for a time,
but motion picture technology generally
continued to advance. From 1918 to 1925
there were very great improvements in pro-
duction. Moreover, many new, much
larger theatres were built. The "deluxe"
theatre came into being. Screen dimensions
increased, which created demand for more
powerful light sources, approaching, in-
deed, the light-producing capacity of the
searchlight. It was then that the high
intensity arc, using relatively small-diameter
positive carbons, and small-diameter nega-
tives, was made available for the projection
of motion pictures, thus meeting the re-
quirements of theatres using large screens.
This powerful light source is still widely
used today.
But better quality of light as well as
sufficient intensity remained the goal, and
presently the motion picture projection arc
was given the High-Intensity White
Flame Positive Carbon, in which a wholly
new principle was applied. It had a flame-
supporting element embedded in its core
which affected the quality of light emitted,
while it operated at current density from
three to four times that used by earlier,
low-intensity carbons. Carbons of this type
burn with a deep, cup-like crater, instead
of with the wide, shallow crater of low-
intensity carbons, which characteristic pro-
duces the "high-intensity" effect. This
effect may be considered as in part due to
a somewhat higher crater temperature, but
the major effect is produced by particles
of light-giving rare earth materials con-
tained in the deep crater, the light emanat-
ing from the core materials. (While this
explanation is not precisely in accord with
physical facts, it aids one in visualizing the
reasons for high-intensity brilliance.) Un-
questionably the whole development proc-
ess of the high-intensity arc served to re-
duce carbon diameters, both positive and
negative ; greatly improved methods of op-
eration, and helped to keep arc mechanisms
from being enlarged to impracticable size.
The Problem of the Small Theatre
But one thing leads to another. Im-
Droved screen lighting brought about by
high-intensity in the larger theatres em-
phasized the need for better illumination
of screens in smaller theatres. In fact,
during 1924 and 1925, many small theatres
{Continued on page 42)
36
Better Theatres
ANY theatre can now have high intensity
u projection and picture quality on the
screen equal to that of the big de luxe houses.
In fact, 4,000 theatres have installed high in-
tensity in the past three years . . . and more
are doing so every day. Don't believe the cost
of high intensity projection is prohibitive for
Peerless Magnarc Lamps produce 200 to 300
per cent more light at the same current cost
of low intensity lamps.
Another powerful factor in the progress
of high intensity projection is the need of
intense, snow-white light for natural color
pictures.
Peerless Magnarc Lamps solve the problem of
modern, economical, high intensity projection for
any theatre. Low current cost, high light ontput
low cost of operation, plus advanced design ^
will not be superseded for years to come -these
are the reasons why the Peerless Magnarc Lamp
outsells all other makes two to one. "It's the
finest arc lamp ever built."
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March 5. 1938
37
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CATALOG BUREAU ON PAGE 52
New Model Projector Stressing
Safety and Easy Maintenance
• An examination, largely
pictorial, of the new Sim-
plex E-7 projection mechan-
ism which has just been
introduced to the trade
Figure. I. Interlocked front and rear shutters
operate simultaneously, each acting on its own half
of the light beam. Those periods of partial screen
illumination during which light is either being
admitted or being cut off, are thus shortened,
increasing the total illumination and enhancing
the clarity of the image.
Figure 2. A, free-falling disc fire shutter. B,
automatic fire shutter trip, operated by piled-up
film. C, C, vanes drawing a powerful current of
air from the front of the projection room, past
the aperture, which thus remains cool to the touch
at all times. D, reservoir of automatic oiling sys-
tem. E, pump lever of automatic oiling system,
depression of which provides forced lubrication to
all bearings. F, exceptionally long pressure pad
and intermittent sprocket shoe combination in-
creases steadiness of image. G, G, thumb-screws,
removal of which permits gate to be drawn out of
the mechanism for cleaning or adjustments. H, H,
machine screws, removal of which permits film
trap to be drawn out of mechanism for cleaning
or adjustment. I, framing lamp, illuminating in-
terior of mechanism. J, adjusting and locking
screws by which pressure pad tension can be
changed during operation to compensate for worn
or oily film or sections of film. (See Fii. 6.)
K, K, K, K, strippers ride on sprocket hubs and
extend to top and bottom of mechanism frame,
are proof against lifting or "wrap-around."
4
Figure 3. Framing light in spot sight box is auto-
matically lit and lowered behind the aperture by
operation of the fire shutter lift lever. The direct
illumination provided makes accurate framing
possible with all prints, however dark, at the time
the film is threaded.
Figure 4. A, A, silent, ring-type governor which
is held at 45° angle to the shutter shaft when the
mechanism is not in operation, and sets itself at
right angles to the shaft at full operating speed.
Figure 5. A, A, A, A, dowelled, readily replaceable
"studio type guides," originally developed for
background projection in studio work. The film
passes between these accurately spaced guides,
eliminating side-sway.
38
Better Theatres
[NEW MODEL PROJECTOR: Continued]
Figure 6. A,A,A, oil tubing of automatic lubri-
cating system. B, oil metering and filtering unit
of automatic lubricating system supplying oil to
a bearing. The filter in this unit receives only
lubricant that has passed through the main filter
in the reservoir, designated as D in Fig 2. C,
automatic lubricating system distributing unit. D,D,
oversize main and intermediate gears turn on sta-
tionary studs, placing the pressure of operation at
the gear itself, eliminating wear and need for
ultimate rebushing at the main frame casting. E,E,
oblique drive shaft. F, intermittent flywheel. G,G,
intermittent flywheel clamping screws, facilitating
replacement of the intermittent movement which
can be done without taking off any other gear
and without taking off flywheel or any other part
of any sound head. H, housing in which shutter
synchronizing spring is located, at a point where
its tension will compensate for wear in the
synchronizing device and prevent development of
travel ghost after long use. I, framing lamp switch.
Figure 7. Gate tension is set to suit individual
requirements by A, locked by B. Gate wobble
and consequent picture unsteadiness, resulting
from long wear, are eliminated by these facilities
and by the flat-sided construction of the gate
guide bar upon which they act.
Figure 8. A, Oil hole in side of cam, out of which
oil is forced under pressure by the intermittent
action, forming a cushion of lubricant between
cam and star. This cushion minimizes the shod-
of intermittent action, permits closer tolerances
between the parts, provides smoother operation
and longer life. B, C, air vent and shaft. When
the oil level within the movement casing reaches
the bottom. C, an air-lock prevents over-oiling.
TYPE "D" SUPREX
40 TO 70 AMPERES
Where brilliancy and beauty
of projection is paramount
the Ashcraft Type "D" Suprex
Lamp can be relied upon to
provide the maximum of light.
The Ashcraft TYPE "D"
SUPREX has no equal.
Distributed in Canada:
Dominion Sound Equipments, Ltd., Montreal, Que.
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Write direct or to
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March 5, 1938
39
COMMENT ON PROJECTION AFFAIRS
and answers to inquiries By f. h. richardson
THE INADEQUACY OF OUR
PROJECTION LICENSE LAWS
SOME MAY question my
right to advise law makers, but when lack
of intelligent action by them does serious
damage to projection of motion pictures, I
don't care Adam who questions — I just get
out my "adviser" and put it to work.
During the early years through which
the motion picture was being developed,
the performance was short, hence faults in
the screen image did not serious damage to
the eyesight of theatre patrons. Human
eyes may endure abuse for a short space of
time without danger of permanent injury.
Today, however, shows last from two and
a half hours to three hours or even longer.
During such a period of time the eyes of
patrons are fixed upon the screen image,
often with glare spots of light outside the
screen intruding, which makes for eye
strain ; often with screen illumination too
low or too high, which permits no ease of
vision ; often with slight travel ghost,
which strains the eyes ; and often with im-
perfect definition, which is extremely hard
on the eyes. Most of these faults can be
avoided by skill and conscientiousness in
projection.
In the early days admission to motion
picture theatres was almost universally 5c
or a dime. Not a great deal was expected
by the patrons. Equipment was relatively
crude. The projectionist able to keep some
sort of a picture on the screen continuous-
ly was regarded as sufficiently competent.
However, as the years rolled by disastrous
film fires were traced to lack of compe-
tence on the part of the projectionist in
charge, which served to focus public at-
tention on dangers in projection and com-
pelled law makers to take action. As a
consequence, many cities and a few states
enacted laws requiring that projectionists
be examined, and if found competent, be
licensed. That seemed very fine, but the
fly in that plate of butter was the fact that
in all cases early laws based "competence"
wholly upon ability either to prevent film
fires, or to keep them from being disas-
trous. In some cases, competence is still
legally measured only by considerations of
fire hazard.
In the great State of New York, for
example, the law stipulates that all cities
of the first class shall subject projection-
ists to a "practical" examination, and li-
cense only those found competent. Now
just what shall be considered a "practical"
examination? There is no stipulation as
to the competence of the examiner himself.
He may understand projection and be able
to give an examination of value. He may,
with entire legality, be merely some local
politician. His "practical" may have
value; it may not, and in very many cases,
where some political higher-up has request-
ed "leniency" for some constituent, it has
amounted to nothing at all.
But aside from all this it might be
asked : If it be unsafe for an incompetent
man to project motion pictures in a first
class city, by just what line of reasoning is
it not equally unsafe for an incompetent
man to project them in a second-class city,
a town or a village?
If legislatures wish to license projection-
ists, if they deem such a protection to the
public advisable or necessary, why not first
look carefully into the matter, learn what
protection is needed and apply that protec-
tion to all citizens of the state. And why
confine protection to that against fire? The
fact is, there are two major elements of
danger, fire and eye strain, with death
from a projection room fire extremely un-
likely, whereas unnecessary eye strain is
with us always unless the projectionist be
truly competent.
First of all, examinations should be in
direct charge of some person well acquaint-
ed with projection equipment and practice
— merely being an electrician is wholly in-
sufficient. Also, as some of the states, and
I believe all Canadian provinces, have
done, change the title from "License to
Operate Motion Picture Apparatus" to
"License to Project Motion Pictures,"
which includes the whole function of the
projectionist. The law should also stipu-
late that the examination cover current
electricity, magnetic action, optics, mechan-
ics, acoustics and safety in suitable detail.
THE MODERN WAY
OF PRINTING POSITIVES
recently the East Coast
Section of the Society of Motion Picture
Engineers visited the laboratories of the
Consolidated Film Industries, Inc., at
Fort Lee, N. J. There were about 100
members, conducted through the huge
A new English projection room — that of the State theatre in London, owned and operated by Gaumont
British, and one of the largest, if not the largest, theatre in Europe, with a seating capacity of 4,000.
The projectors are of Gaumont British manufacture, equipped with Brenkert high-intensity lamps. The
projection room also has one Brenograph effect projector.
40
Better Theatres
plant in groups of fifteen. The plant re-
ceives negatives from West Coast studios
and other places, as well as from foreign
countries, for printing. There are approxi-
mately 150 printers.
The laboratories also make a vast num-
ber of still prints, both plain and colored,
for window and lobby display posters. We
were shown one still printer than can pro-
duce 20,000 prints 8x10 inches in size
every eight hours.
But it is the process of printing motion
picture positives that, in its modern form,
is really marvelous, especially when you
consider that continuously, through the 24
hours of each day, film passes into the de-
veloper and out of the dryer to be wound
upon a reel as a finished print. Day after
day film runs through and, unless some-
thing goes wrong, it does so with never a
stop.
A roll of printed positive stock is placed
in position and attached to the tail end of
the one being developed. Just ahead of this
reel the film runs up and down over roll-
ers, perhaps ten times. On a horizontal
bar overhead is a row of rollers. Some
8 feet below is another. It requires per-
haps 100 feet of film to thread this contri-
vance. This upper bar is held up by a
counterbalancing element against the ten-
sion of which it may move down. The film
on this contrivance is called "slack film."
When the roll of film under process is fin-
ished, its end is seized, and the pull of the
film causes the upper bar to lower, thus
supplying about 100 feet of film to the de-
veloping tank while a splice is being made,
upon completion of which the film is re-
leased, whereupon up goes the bar, restor-
ing the full quota of slack film to enable
making the next splice.
At the end of the slack frame, the film
is led into a developing tank where it is,
by suitable deeply flanged rollers, led up
and down approximately 80 times (40 up,
40 down) through the tank, which is 8 feet
deep. The strength of the developer is
constantly under test, with replenishment
calculated to maintain constant strength.
From the developing tank the film is
run through an opening in the wall into
a second room and there into hypo tanks,
through which it is made to pass approxi-
mately 60 times in the manner before de-
scribed. Then through another wall open-
ing it goes to the washroom and its tanks,
where it passes through water about 100
times. The drying room comes next, from
which the film emerges sufficiently devoid
of moisture to be wound upon a reel as a
finished positive print.
NOTING SOME FEATURES
OF A NEW PROJECTOR
TOGETHER WITH Other
representatives of the motion picture press,
this scribe was honored last month by an
invitation to lunch with Mr. Earle G.
Hines, president of General Theatres
Equipment, Inc., and also of the Interna-
tional Projector Corporation, at historic
India House in New York City, for official
A BASIS
FOR BETTER
PROJECTION
No matter how modern your projec-
tion room is, no matter how costly the
equipment it contains, the picture the
audience sees on the screen is no
better than the projection lens it must
pass through.
That is why so many projectionists recommend Super-Cinephor projection lenses and why so many man-
agers insist upon them. They are the first anastigmatic projection lenses. They offer the maximum
in reserve covering power, critical definition, flatness of field, color correction and increased brilliance.
The increased box-office revenue they bring make Super-Cinephors far from costly — "One new patron
day will pay for a Super-Cinephor in a year."
For complete details write BAUSCH & LOMB OPTICAL CO., 679 St. Paul Street, Rochester, N. Y.
BAUSCH & LOMB
SUPER-CINEPHOR
A BASIS FOR BETTER SOUND— Regardless of the high qualify of your projectors,
amplifiers and speakers, your film will reproduce only what the sound heads will
allow.
STUDY THESE SYNCROFILM FEATURES:
Rotating Film Drum Easy to Install
Adaptable to Push-Pull Easy to Operate
Distortionless Reproduction Sold Outright
Negligible Maintenance
Dual Exciter Lamps — No Interruptions
Photo Cell Fully Shielded
Are You Going to Remodel?
... if so, you may find the Planning the Theatre
department of Better Theatres helpful. This
department is conducted by an experienced the-
atre architect, Peter M. Hulslcen, and he will give
your inquiries his personal attention. Merely write:
BETTER THEATRES,
ROCKEFELLER CENTER, NEW YORK
March 5, 1938
41
announcement of new equipment developed
by Mr. Hines' organization, in particular,
a new model Simplex projector, called the
"E-7." Luncheon over, the assemblage
repaired to the International Projector
Corporation factory (led by our old friend
P. A. McGuire), Herbert Griffin, vice
president and head of engineering, ex-
plained the new mechanism. And right
here I cannot refrain from citing two fea-
tures on which I have been insisting for
years. Not only are the tension pads made
much longer, but tension adjustment is
provided. The lengthening of shoe con-
tact with the film will, of course, serve to
reduce required tension pressure Der unit
area of shoe contacting the film ; this in
turn reducing liability of emulsion deposits
upon the shoe face. My readers will recall
how long I have bellowed for some such
provisions in projector mechanism.
The fire shutter governor has' been
changed so that users of the older Simplex
will need an introduction to it. It is of the
gyroscopic type, consisting of a heavy steel
ring about 2*/2 inches in diameter, which,
when not in operation, lays in an oblique
position with relation to the rotating shut-
ter shaft upon which it is mounted. As
speed increases, gyroscopic action causes
this ring to take position at right angles to
the shutter shaft, which action, through a
linking unit, raises the fire shutter. In-
cidentally, the shutter does not ride in
tracks as heretofore, but is free in all di-
rections as to preclude "sticking."
By means of a new synchronizing yoke
eliminating all end play or possibility of
back-lash between the shutter driving gear
and its driving member, the rotating shut-
ter is held constantly in retard so as to pre-
vent creation of intermittent travel ghost
when parts become slightly worn. This
retard action is aided by action of the air
upon ventilating vanes attached to the rear
shutter.
There are a number of other features
with which I am especially pleased because
I think they represent an attempt to get
rid of, or at least check, operating condi-
tions which I have long pointed to as
menaces to good projection. For example,
the lubrication provisions directly attack
the problem of oil on film. However, it is
not my intention to describe the new Sim-
plex E-7, since it is comprehensively pic-
tured and described elsewhere in this issue.
( These pictures, with descriptive cap-
tions, appear on pages 38 and 39. — The
Editor. )
COPPER-RING GLASS
REFLECTORS EXAMINED
responding to an invi-
tation, I recently headed my gasoline cart
over to Brooklyn to inspect copper-ring
glass reflectors now being marketed by
Glass Laboratories of that borough. I
found Mr. Abraham Sholop, manager, a
most courteous gentleman, who was very
proud to place these reflectors before us
for inspection.
These reflectors are of unground pressed
type fully tested for accuracy of curvature
before silvering. They are made in diame-
ters applicable to all existing projection
lamps, up to 14 inches.
From a Candle Flame to High-Intensity Arcs of Today
of improved design were constructed.
These theatres, while not as pretentious as
the "deluxe" houses, nevertheless desired
to provide visual and acoustic entertain-
ment in no way inferior to that supplied
by the larger theatres. For them a new
type of low-intensity d.c. arc, known as the
"Reflector Arc," was developed. Instead
of the small-diameter condenser lens, these
lamps either did away with the condenser,
collecting and converging the light by means
of a concave mirror located just behind the
arc; or they used such a reflector in con-
junction with a large-diameter, thin, con-
verging lens some distance in front of it.
Special types of cored and solid carbons
were developed for such lamps, the cur-
rent range being from as low as 10 to a
maximum of 42 amperes.
From 1926 to 1928, as sound pictures
became established, elevating the motion
picture yet further as a means of dramatic
expression and accordingly affecting pro-
duction technique, with denser films being
one consequence, theatres generally de-
manded still brighter screen illumination.
High-intensity arcs were able to take care
of the larger theatres within limits of op-
erating expense they were able to bear.
But high-intensity was too expensive for
the medium-sized and small houses, which
situation brought about development of a
type of lamp in which the high-intensity
arc of lower amperage requirements and
the reflector were combined. This pro-
vided a light source that was sufficiently
powerful for medium-sized and small thea-
tres and within limits of their expense
Dudget, while at the same time providing
a white light. This arc was the "hi-lo."
The introduction of colored pictures
helped to bring the next advance, but also
encouraging experimentation was the
{Continued on page 36)
growth in the number of neighborhood and
small town theatres. Existing high-in-
tensity arcs filled the bill for the large
houses, but they required amperages too
high for the smaller theatres. A simplified
type of arc approaching high-intensity in
the production of white light was seen to
be needed.
The Low-Voltage HA. Arc Arrives
The development proceeding from this
need is not, strictly speaking, the latest, but
it unquestionably is the newest advance in
the projection light source broadly affect-
ing the art of the motion picture. Intro-
duced in 1933, the copper-coated carbon
with a core of rare-earth elements was first
Power's arc and projector equipment, about 1910.
regarded particularly as a means of pro-
ducing a white projection light of suitable
intensity with alternating current. All of
this is, of course, of too recent date to war-
rant recounting here. It led to the ap-
plication of copper-coated, rare-earth car-
bons, with non-rotating positive, to a pro-
jection arc employing direct current, and
burning the same type of crater as that of
regular high-intensity, but at a much
lower voltage relative to amperage, thereby
achieving white-light high-intensity illumi-
nation at reduced current cost.
Early in 1936 a so-called "super-high-
intensity" arc became available through the
introduction of a 13.6-mm. National car-
bon having a capacity up to 180 amperes,
with uniform distribution of brilliancy over
the entire face of the crater, meeting to-
day's illumination demands.
But it is the low-voltage high-intensity
projection arc — commonly referred to by
the coined name "suprex" given it upon its
introduction — which has supplied the oc-
casion for this brief history, and which
brings these reminiscences, beginning with
a candle flame, most significantly to a close.
For the motion picture, having attained a
high position among the theatre arts in
large "downtown deluxe" theatres of
metropolitan centers, maintains that posi-
tion today in the smaller theatres which
have brought "deluxe" exhibition facili-
ties to the neighborhood and little town.
Be the theatre large or small, the motion
picture today is properly projected only
with white, high-intensity light. — F. H.
Richardson.
[Grateful acknowledgement is hereby made
of data in this article which has been supplied
by the National Carbon Company through
Mr. E. R. Geib, manager of that firm's arc
department. — F. H. R.]
42
Better Theatres
EQUIPM ENT .>..«! OPERATION
A DEPARTMENT OF PRACTICAL COUNSEL AND TIMELY INFORMATION
# j CONDUCTED RY J. T. KNIGHT, JR. #
[Technical descriptions of products of specific manufacturers appear in this department without distinction between projection and other functions]
Thorough Planning: The Basis
Of Economical Theatre Remodeling
• Not only be sure you're right before
ahead, but allow for potential job conditions,
are important considerations in such a
going
Here
policy
REMODELING IS One of
those words frequently used to explain or
describe most any changes done in a thea-
tre from a repaint job to almost complete
reconstruction. The word itself is vague,
and its use is still more vague. Correctly,
the word means to reconstruct, so in a
proper sense, a job of remodeling is a
reconstruction job.
The accompanying pictures illustrate
what has been regarded as a very satisfac-
tory remodeling job. They
represent the conversion
or reconstruction of an old
three-storey store building
into a modern-style thea-
tre. This job presented
problems of engineering
and of architectural de-
sign created by a limited
budget. I point this out
because some might think
that costs had not been a
serious consideration. The
cost of remodeling is al-
ways a most important
consideration, since re-
modeling costs are gen-
erally considered a capital
investment.
Undoubtedly the most
important phase of re-
modeling is planning. It
usually takes equally as
much though to lay out a
remodeling job as it does
to design a new structure.
The work of making the
drawings and details are
more laborious because
they must at many points
tie into old construction, which may present
conditions difficult to meet.
Careful Planning Saves Money
When plans are not carefully prepared
and all drawings made as clear and accurate
as possible so that the least amount of Job
conditions confront the contractor, the thea-
tre owner pays a substantial premium, be-
cause the contractor cannot afford to take
the chance of uncovering conditions which
will run his costs above his estimates and
thereby lose money on the job.
Theatre men seem to make too many
decisions based upon an architect's render-
ings indicating the finished job. Such draw-
ings in color, neatly mounted, are very at-
tractive and impressive, but they seldom if
ever convey a really true picture of the
final result. No inference is intended here
that such deception is intended, by the archi-
tect, because I am very sure that such intent
does not exist. It is just that so few men
really can visualize the finisried job from
architectural plan drawings ?that the archi-
tect is forced to resort to sketches to convey
his ideas.
Allowance for Contingencies
Many times I have talked to theatre men
who have done very satisfactory remodeling
and who have not used a general contractor
The front of the Rex theater in Pensacola, Fla. (right),
referred to by Mr. Knight in the accompanying
article. The old commercial building in which it
was built is pictured above. The new front is finished
in J-M Flexboard with Vitrolite and porcelain enamel
trim, and louvred sheet metal panels over the existing
windows. The color scheme is red and white, which
is carried out also in the marquee, built by Textile
with sides entirely consisting in attraction boards.
1 1 m
March 5, 1938
43
Interior views of the Rex theatre, in Pensacola, Fla. The lobby has walls of cream wallboard and
plaster ceiling wtih neon trough. The auditorium is finished entirely in Temloc wood fibre board,
largely in rose. Illumination is by neon troughs in fascias of ceiling steppings. The "discs" in the
ceiling are Anemostat air diffusers, providing downward distribution of automatically conditioned air.
or got an upset price bid on the job. Fre-
quently these men have done fine jobs at
very reasonable costs. I think this is be-
cause they were able to profit by the un-
known job conditions as they turned up
during the progress of the work, whereas
if a contractor must make a guaranteed
price for a job, he must include a sub-
stantial amount for contingencies which
are likely to come to light in the course
of the work. However, such jobs, handled
by the theatre owner, seldom have the fin-
ished appearance, or the professional touch,
that the jobs have when handled under the
supervision of an architect. So in the final
analysis the job that is planned, laid out
and detailed by an architect, is in the long
run the most satisfactory job.
Don't handicap the architect by making
him guess what the job conditions are.
Allow him to spend some money during
the course of the preparation of plans to
find out how deep footings go into the
ground, to tear out a portion of wall or
ceiling to determine as best he can what he
must tie his new construction into. If you
make the architect guess, then the con-
tractor must guess, and as a result the
theatre owner will pay plenty for the job.
The owner who will admit that he is
willing to pay a fair price and take the
gambles will generally profit from the
standpoint of job costs.
Architect Usually Best Fitted
Few architects really relish a remodeling
job. The last six or seven years have been
so hard on the architectural profession that
many have had to do remodeling — and like
it! Most architects want to do a satisfac-
tory remodeling job because every owner
who remodels is a potential new builder.
However, the architect has a hard row to
hoe. He is faced with all kinds of really
unfair competition. Frequently a contrac-
tor will suggest that he make the plans so
that the owner can save the architect's fee.
Even the sign man will offer to layout a
whole new front. On one occasion in my
experience, a seat man submitted sketches
and proposed that he supply the ideas and
plans for remodeling.
The general theatre supply man is a
great one on suggesting that he make the
layout for the remodeling. The writer has
never inspected such a job that has been
entirely satisfactory, or that at least could
not have been done better by an architect.
We don't go to a tent maker or an up-
holsterer or drapery man to have him make
our clothes. I can't see why theatre own-
ers don't go to architects when they are
planning the remodeling of a theatre.
A good architect must know the new
materials that have been flooding the mar-
ket, he must know how to use them, and
he must know their use in combination with
other materials. The architect must be
able to interpret what we may call the
rhythm of the theatre in color, line, pro-
portion, lights and furnishings. These are
things that even good showmen cannot al-
There are, of course, architects who in-
44
Better Theatres
Put your Air Conditioning up for Immediate Consideration
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TODAY Air Conditioning is grown-up. It's no longer a
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They turn down houses with poor air conditioning,
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WHEN you can control your Air Conditioning, you
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then you're almost certain every seat will be filled —
that's controlled air conditioning, the kind that makes
money for you.
USAIRCO, pioneer and developer of Air Condition-
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Write today for the first news of 1938 values. There's no
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THERE ARE L SIDES TO AIR CONDITIONING
Consider this for 1938 profits. Air Conditioning, particularly
in the theatre, has two sides. First, you must condition
the air. Second, you must control the distribution of that
air so that every seat in your house has a comfort zone
all its own. Every seat can earn a profit every show — that's
air conditioning with earning power. Write today. Get this
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IMPROVE THE AIR CONDITIONING YOU HAVE
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THEATRE.
We have a
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TOWN STATE.
March 5, 1938
with a JOHNSON
LIGHTNING
CASHIER
• Coyly, and with
fetching smile, your
starry-eyed angel
out in front murmurs
a melodious "how
many." Your pa-
tron's change glides
into his palm and
he's headed toward
the usher, tickets in
hand, almost before
he knows it. And, instead of a grumbling
line in the lobby, you've got your audience
inside and happy . . . pleased patrons who
will enjoy coming again.
You can put an end to change-making
losses . . . cut delays . . . eliminate
"squawks" from short-changed patrons. You
can speed up service, boost box office effi-
ciency, with the new Junior Series Johnson
Lightning Cashier pictured here. It does
the "brain work" as well as the labor . . .
subtracts the total admissions from the
amount tendered . . . returns the exact
change. Occupies but little space. Dresses
up the front with its modern wood-grain
or black wrinkle finish steel cabinet.
Modernize your Box Office NOW. Save
money, too, for this new model is surpris-
ingly low priced. WRITE US TODAY for
actual-color illustrated circular and full in-
formation on our entire line of coin chang-
ers, coin counters and coin assorting
machines.
ohnson
> FARE BOX COMPANY
Main Office and Factory:
4619-4625 Ravenswood Avenue, Chicago
150 Causeway St., Boston— 50 Church St., New York
sist on injecting into theatre design the
motifs, the color and the layout that they
personally believe the theatre should have.
This attitude of reformation of the motion
picture theatre on the part of the architect
handling a remodeling job is very short-
sighted. In a conversation with an archi-
tect, whom I was considering engaging,
he made this statement:
"You know, clients don't know anything
about architecture, so I listen to them and
then do it the way I want it."
Of course, that statement removed him
from a nice little $30,000 remodeling job,
just as quick as that.
I believe, however, that such a point of
view is the exception and not the rule.
Most architects try to interpret their
clients' wishes, improving upon them only
with their special training, study and
knowledge of construction and materials. —
J. T. K.
The Selection
and Mounting of
Sign Flashers
flashers connected into
an electrical circuit or circuits for the pur-
pose of intermittently interrupting the flow
of electrical energy through the circuit or
circuits, to gain a particular effect of
motion for the purpose of attracting atten-
tion, are used enough for theatre signs and
marquees for most theatre people to be
familiar with their function, but there are
aspects of both their specific application
and operation that they should be better
acquainted with than they are.
Most flasher manufacturers make a line
of standard flasher units, but they are
always glad to be consulted and to devise
an assembly of standard units to create
any desired effect.
Units Mounted in Multiple
The great majority of large theatre in-
stallations require various types of flashing
effect. Usually these are standard units in
multiples, mounted, if necessary, on one
panel with all circuits synchronized. On
many smaller theatre jobs the standard
small units are sufficient. If the flashing
effect is at all complicated or unusual, the
whole scheme should be submitted to a
flasher manufacturer, and complete re-
liance should not necessarily be placed on
the sign man's judgment.
Running border types have been used on
many theatre marquees and vertical signs
and on many large spectacular displays.
In such cases the circuits can be broken up
easily and thereby eliminate excessively
heavy loads on any individual contacts.
It is of course true that any number
of contacts on a flasher may be tied to-
gether so that they can break any pre-
determined load within reason; however,
when it is at all possible, it is very much
On Your Next Installation
SANGAMO
FLASHERS
"The flasher with heavy silver
contacts and the famous induc-
tion disk motor."
All types and
sizes for lamps
and neon.
SANGAMO ELECTRIC
COMPANY
SPRINGFIELD
ILLINOIS
A SYMBOL OF
SERVICE THAT
NEVER SETS!
mnmm
THEATRE SUPPLY COMPANY
U;i IL'HU
CHICAGO
-BLOWERS-
1000 to 10,000 cubic feet capacity can be used for
Circulating Heated Air or for Cooling.
Prices start at $18.95
Taylor Air Conditioning Co.
804 Wealthy Street
Grand Rapids, Michigan
46
Better Theatres
more desirable to split up the load so that
there are but 7 to 10 amperes on each cir-
cuit. This last arrangement will increase
the life of the flasher and at the same time
will reduce maintenance costs.
With some flashing effects, the load is
broken at a speed of 200 times a minute.
It is easy to imagine under such circum-
stances the terrific wear and tear on the
contacts between circuit loads of from
10 amperes to 40 amperes. Therefore,
keeping the circuit loads not more than
10 amperes is much the best practice.
Genera/ Types of Flashers
There are three principal types of
flashers, as follows :
1. The older style drum type, which
was in almost universal use about ten
years ago. This type did a very good job,
but the maintenance cost was high. Fre-
quent replacement of the metal finger con-
tacts and the segments of the drum caused
constant annoyance.
2. The mercury contact flashers. This
type made and broke the contact by tip-
ping a tube with a ball of mercury in it.
This type proved especially effective for
running borders, the speller, and the on-
and-off effect. Maintenance on this type
is substantially less than on the first type
above.
3. The induction disc motor develop-
ment has provided a newer type of flasher
that seems to be superior to the other
types. This flasher is noiseless in operation
and, to my knowledge, has given trouble-
free service for several years. It is rela-
tively simple and strong in construction
and can be used on almost any type of
display from the simple to the intricate.
In the past, theatre managers have fre-
quently been annoyed because the opera-
tion of the theatre flashers has caused radio
interference in the surrounding neighbor-
hood. Most flasher manufacturers are pre-
pared to provide radio interference elim-
inators to correct such trouble.
When the theatre manager has any
flasher problems that seem complicated,
he should remember that the flasher manu-
facturers are interested, and if he sends
the details of those problems to them, they
will give him really reliable advice, with-
out charge, according to my experience. —
J. T. K.
ON LEAVE . . .
After several years as a regular
contributor to BETTER THEATRES,
and more than a year as conductor
of the department, "Equipment and
Operation," Mr. J. T. Knight, Jr.,
feels the need of a leave of absence
for several months. His contributions
to this issue will therefore be the last
from Mr. Knight directly, until he re-
turns to these pages at a later date.
— The Editor.
Architects: Pereira & Pereira, Chicago Signs by: White Way Elec. Sign & Maint. Co., Chicago
The Latest of the W ell-Known Balaban Group of Theatres
oAndNow-on the New and Brilliant
ESQUIRE THEATRE, Chicago
the Last Word in Modern Theatre Design
ADLER Patented SILHOUETTE LETTERS
Self-Contained GLASS-IN-FRAME Construction
THE FIRST AND ONLY
PATENTED REMOVABLE
SUPPORTING FRAME
This Company developed and today
holds the ONLY patents on rigid removable
supporting frames for holding silhouette letters.
ORIGINAL PATENTED
ADLER REFLECTING
BEVELS
ADLER LETTERS are the ONLY letters
with the patented ADLER REFLECTING BEVELS
that provide brilliant beauty and easy readability.
SELF-CONTAINED
GLASS-IN-FRAME
CONSTRUCTION
The ESQUIRE is but one of many
installations of ADLER LETTERS with opal glass
held directly in the STAINLESS STEEL SUPPORT-
ING FRAMES. ADLER PATENTED SUPPORTING
FRAMES were originated and first used by us.
SEPARATE GLASS
AND FRAMES
This is the highly successful construc-
tion now in use in hundreds of marquees every-
where. Frames and glass are easily removable
in sections to permit of ready sign maintenance.
2 OR MORE LINES OF
LETTERS IN ONE LARGE
OPENING - NO DIVIDER
BARS
The ADLER SILHOUETTE SYSTEM is
the ORIGINAL and most satisfactory means for
providing unit displays of 2 or more lines of letters
in one large opening in the sign, without divider
bars. Such ADLER installations have been in
successful use for over THREE YEARS.
VARIOUS SIZE LETTERS
IN ONE SIGN
ADLER LETTERS are furnished in
various sizes to go into any sign on special stain-
less steel supporting frames furnished for the
purpose. Used for single line copy or for 2 or
more lines in one large opening.
Fully Covered by U. S. and Canadian Patents
MANUFACTURED BY
ADLER SIGN LETTER CO.
Indiana Ave., CHICAGO . . . 14S7-B Broadway, NEW YORK CITY
CHICAGO — NEW YORK — TORONTO, CAN. — LONDON, ENG.
March 5, 1938
47
DON'T BE
ROBBED
OF PATRONAGE
through failure to have attention-
getting cutout displays on your thea-
tre front, in the lobby and on the
stage.
This Most Powerful of all
THEATRE ADVERTISING
is made possible with the
at a
gratifying HI
NEW LOW
COST
Write for
details
INTERNATIONAL WMi^ 11,6 New
REGISTER CO. & Cutawl
21 S. Throop St., Chicago $65.00
international Register Co. 3-38
21 S. Tliroop St., Chicago
Please send Ql Cutawl literature.
Name
Address
City State
New Tube Rectifier
Designed to Supply
Suprex-Carbon Arc
a new rectifying unit
developed primarily for use with low-volt-
age high-intensity projection lamps, has
been developed by The Garver Electric
Company of Union City, Ind.
Designed for three-phase operation, it
consists of a set of ample-sized transform-
ers in conjunction with four 15-ampere
rectifying tubes. Primary and secondary
windings are tapped to permit a wide range
of operation. Cores are made from silicon
steel.
The complete unit is enclosed in a heavy
steel case finished in black baked enamel.
Rectifier Designed
For Permanent or
Portable Service
a new projection rectifier,
characterized by distinctive refinements
over previous models of the same design,
and capable of supplying up to 30 am-
peres, has been brought out by the Kneis-
ley Electric Company of Chicago.
A feature of the device is its physical
construction, which promotes accessibility in
the theatre and portability for road work.
Transformer, tubes and meter are housed
in a ventilated case of cast aluminum alloy,
which opens like a suitcase, exposing all
parts and wiring for inspection, adjustments
or tube replacement. When closed, the
rectifier may be carried like hand luggage,
the weight of the 30-ampere model being
or.lv 60 pounds.
Hubbell twist-lock receptacles are pro-
vided for portable use ; asbestos-covered in-
put and output leads for permanent instal-
lations.
Si'ent operation is provided for by
Clears DRAINS
. . . . Instantly!
The Universal Drain Pipe Cleaner quickly
clears out clogged toilets, lavatories, baths,
sinks, wash trays, slop sinks,
urinals, floor drains, etc.
Employs com-
bined hydraulic
and pneumatic
principle of op-
eration— action
is similar to
battering ram
in dislodging
obstruction.
Self-con-
tained, unit is
simplicity it-
self . . nothing
to get out of
order . . will
last forever . .
can be used
anywhere.
Dependable
in
Emergencies
Pays for it-
self many
times over in
short space of
time.
Write TODAY for complete information.
UNIVERSAL DRAIN PIPE CO., INC.
19 Marion Street, Brooklyn, New York.
Easy to Carry
Hard to Upset
The man on a Dayton
Safety Ladder works
surely, swiftly, because
he knows the Dayton is
properly designed and
built for real safety. Yet
he finds the Dayton
light in weight, easy to
carry. Daytons are
made in various sizes,
3 to 16 feet. Moderately
priced.
(Made in Cincinnati)
Write Dept. BT-3
©AYT0N
Safety Ladder
(Patented)
THE DAYTON SAFETY LADDER CO.
121-123 West Third St., CINCINNATI, OHIO
• Send for Catalog of Fire Extinguishers and
accident prevention equipment.
48
Better Theatres
moulding the transformer laminations in a
pliable rubber composition, which is ap-
plied under high temperature and high
pressure, and eliminates transformer hum.
Efficiency, as well as silence, is promoted by
this form of construction.
Standard Tungar bulbs are used as recti-
fiers. Thirty-ampere models are available
for either 110- or 220-volt a.c. lines. Both
are adapted to wide variations in line volt-
age. The 110-volt unit has a range of from
95 to 130 line volts; the 220-volt unit will
operate satisfactorily between 190 and 260
volts. In each case the d.c. output to open
circuit is 75 volts; with load, 50 volts.
Attraction board lines can be continued around
the corner in this new marquee on Publix Great
Lakes' Madison theatre in Peoria, III. Marquee
and vertical sign are unified in design, with in-
candescent and neon lighting combined in blue,
white and ruby red color scheme. Separate
flashers, built by the Sangamo Electric Company,
operate the sign and the marquee. A total of
3,200 electric bulbs are used, and 2,400 feet of
neon tubing. Attraction boards are of stainless
steel with flashed white opal glass, and use 12-inch
Adler silhouette letters. The marquee was de-
signed and built by the Boy Hansen Metal
Products Comapny of Davenport, la.
* Quiet
* Efficient
it Economical
* FLEXIBLE
A 4-STAR ENDORSEMENT OF
BAKER System Air Conditioning
* Voluntary endorsement by a user is the best recom-
mendation any product can have. Such spontaneous
praise comes from Mr. S. J. Hyman, manager of the
popular Orpheum Theatre in Huntington, W. Va., con-
cerning BAKER System Air Conditioning. He says:
"This system has given us complete satisfaction. We
are pleased with the fact that the equipment is oper-
ating quietly, efficiently, very economically, and,
above all, it is very flexible, which, of course, means
quite a saving to us."
Check up now on the economy and efficiency of BAKER
System Air Conditioning for your theatre, large or small.
See the nearest BAKER representative, or write to
BHKER
ICE MACHINE COMPANY, INC.
1554 EVANS STREET OMAHA, NEBRASKA
Branch Factories: Fort Worth, Los Angeles, Seattle
Eastern Sales: New York Central Sales: Chicago
Sales and Service in All Principal Cities
AUTHORITY ON MECHANICAL COOLING FOR OVER 30 YEARS
March 5, 1938
49
HANG YOUR CURTAINS ON
1LENT
JOINTLESS CURTAIN TRACKS
for
SMOOTH, QUIET OPERATION
• Without welds o
72
Track
Assembly
Curtain
Carrier
joints up to
gross length
Adjustable attach-
ment clamps
Perfectly aligned
Easy to install
Ball bearing carriers
and pulleys
Noiseless
NO EXTRA COST
AUTOMATIC DEVICES CO.
739 HAMILTON STREET ALLENTOWN, PA.
Also manufacturers of STABILARC Motor Generators and
AUTODRAPE Curtain Machines
SPENCER THEATRE
Is Comfortably Furnished with
PEABODY
CHAIR 1900
Reidsville, N. C,
Citi ens Enjoy
Luxury of These
Beautiful Chairs
No. 1900
For sheer beau-
ty, solid comfort
and long years
of trouble-free service,
you will find Peabody
Chair No. 1900 hard
to equal.
It is one ot the fa-
mous Peabody Chairs,
with the ball and
socket roller bearing,
self cushioning hinge.
That's why patrons find it so convenient to enter
and leave. At the touch its counter-balanced seat
rises or lowers at will. There are no springs, no
gadgets to get out of order.
Write today for the Peabody Theatre Chair Catalog-Folder.
It brings you complete details and full illustrations of the
complete Peabody Line of High Quality Theatre Chairs.
PEABODY SEATING CO.
Dept. 4 North Manchester, Ind.
Specify GoldE Standard Products and
know you have the best in Spotlights.
Rewinds. Rewind Tables. Film
Cabinets. New Aluminum Magazines.
Stereopticons, Cleaner Stands. New
Roto-Chrome Color Spotlight, Change-
over, Take-ups, etc. — New Catalog.
GOLDE MFG. CO.
1214-22 W. Madison St.
Chicago, III.
When You Fasten Anything in Masonry,
Depend on These Chicago Products
Expansion nuts where exterior finish is im-
portant.
Four theatre style expanion bolts for fastening
theatre seats PERMANENTLY.
Drill points, chucks, and setting tools.
See Your Dealer — or write us.
The Chicago Expansion Bolt Co.
Room 602, 132 S. Clinton St. Chicago, 111.
NEXT ISSUE:
Spring Buyers Number
50
News Notes on the
• THEATRE
EQUIPMENT
MARKET •
• Price reductions applying to Motiograph
projectors have been announced by Joseph
B. Kleckner, president of Motiograph, Inc.
Model K projectors, complete with maga-
zines and bases, but less lamps and sound
equipment, will now cost exhibitors $1,695
per pair, a downward revision of $775.
The new prices are both list and net, in
line with the company's policy of encour-
aging stabilization of price structure in the
theatre equipment field.
• Neumade Products Corporation of New
York, describes its line of spot lamps, color
wheels, rewinders, exit signs, tally counters,
projection room work tables, film cabinets,
storage cabinets, ticket boxes in modernistic
design, film splicers, reels, reel bands, film
cement, fire extinguishers and similar thea-
tre supplies in a 48-page catalog just issued.
• Theatre and public address sound sys-
tems, with soundheads, amplifiers, micro-
phones, loudspeakers and sound accessories,
such as tubes and parts, are listed in a new
1938 catalog issued by the Wholesale Radio
Service Company of New York.
• Carrier Engineering Corporation has is-
sued a new 16-page catalog on its air-con-
ditioning equipment, detailing characteris-
tics of the various types of units and com-
ponents of more elaborate systems. The
booklet is profusely illustrated.
• Consolidated Theatre Supply Corpora-
tion has brought out a new 48-page catalog
listing theatre equipment for auditorium,
projection room and stage.
• The General Electric Company's In-
candescent Lamp Department, Nela Park,
Cleveland, has placed a price of 50c on its
Theatre Lighting Bulletin, recently issued
as a practical manual on theatre illumina-
tion methods.
• The Adler Sign Letter Company of
Chicago, manufacturers of silhouette
changeable attraction board letters, has re-
moved to larger quarters at 2909 Indiana
Avenue as a result of an increasing demand
for this type of changeable attraction board,
requiring more manufacturing and shipping
facilities.
• The Schine Circuit, Inc., of Glovers-
ville, N. Y., has contracted with the Altec
Service Corporation for its 85 theatres in
New York, Ohio and Kentucky. Essaness
Theatres of Chicago, has also contracted
for Altec sound servicing.
• Air-conditioning charts and data on air-
conditioning equipment operation, are in-
cluded in a new 40-page air conditioning
catalog just issued by the National Theatre
Supply Company. Detailed information on
specific items of equipment and accessories,
illustrated with photographs and blue-
prints, is also included. Capacity tables
and charts are based on the standard test
code for centrifugal fans adopted jointly
by the National Association of Fan Manu-
facturers and the American Society of
Heating and Ventilating Engineers.
Two recent installations of modern
marquees and signs of unified de-
sign and prefabricated type. That
shown above is on the Will Rogers
theatre in Charleston, III., while
the Pitts Victoria theatre in
Fredericksburg, Va., is pictured at
left. In both installations, mar-
quees and signs are finished in
porcelain enamel, and design and
construction are by the Artkraft
Sign Company of Lima, Ohio.
Artkraft silhouette letters are also
used for the attraction boards.
Border illumination of the Pitts
Victoria marquee is in lamps in
Climax color reflectors.
Better Theatres
Remodeling to Change the Decorative Style of a Theatre
it creates a mood itself which is almost al-
ways at variance with the emotional char-
acter of the performance. The desired
decorative quality must be neutral in effect.
A description of what may be termed a
successful auditorium for effective presen-
tation of a motion picture play would em-
phasize this contention. Such an auditor-
ium would be one which no patron would
find conflicting either with his own indi-
vidual taste or with the mood of the show.
If such requirements as the following are
met, the absence of whimsical surface
decorations will not be felt — (a) desirable
viewing positions, (b) unobstructed sight
lines, (c) comfortable chairs, (d) com-
fortable atmospheric conditions, and (e)
all wall and ceiling surfaces which come
into the range of vision of the spectator,
while viewing the picture, evenly illu-
minated with the proper intensity of light
gauged to the lighting of the screen proper.
This latter factor probably supplies the
key to the decorative scheme and also de-
termines just which decorations become
objectionable. Illumination of surfaces
refers to the light coming from direct sec-
ondary sources of illumination as well as
light being reflected from surfaces receiv-
ing light from the screen and reflecting
this screen light into the eyes of the spec-
tator. Even illumination of a surface
{Continued from page 10)
means an equal intensity of light from all
portions of a major surface area, or evently
graded intensity of light that is graded in
one direction only.
There is a practical purpose in keeping
all surfaces as light as possible. When this
is done, lighting of the auditorium can
be largely achieved by depending upon the
light from the screen.
It is possible to take full advantage of
screen light for auditorium illumination by
so designing the texture of the surfaces
that they re-direct the light to the side, and
in back, of the heads of the spectators, and
also downward from the ceiling to the tops
of the heads of the audience, in no case
allowing the r^-reflected light to shine into
the spectators' eyes.
Comparative Illustration of Methods
To illustrate above references to compet-
ing secondary sources of light on side walls,
and portions of reflective wall . surfaces
while other portions of the surfaces are
dark and non-reflective, a hypothetical audi-
torium design has been sketched (Figure
2). Illustrated also in this sketch are sur-
face decorations which are not needed in
a motion picture theatre auditorium, and
they are shown projected in a manner to
indicate lack of consideration of possible
screen light re-reflections.
Another accompanying sketch {Figure
3) shows a motion picture theatre audi-
torium devoid of all functionless surface
ornamentation. It might be assumed that
such an auditorium as this may appear cold
in feeling during the illuminated periods
between, before and after performances;
however, the attempt here is to indicate a
method of illuminating these simple sur-
faces in a way that provides warmth and
richness by the creation of broad, simple
masses in a texture, fluting or corrugation
designed to accomplish two purposes: to
reflect screen light away from the viewer's
eyes during the performance, and to catch
a two-color flood lighting effect obtained by
projecting one color from either extreme
end of the auditorium for lighting during
intermissions or other non-performance
periods.
When side walls and ceiling surfaces
subtend an angle to the screen of from ap-
proximately zero to 75°, and from approxi-
mately 105° to 180°, the surfaces do not
need any special angular break-up of flut-
ing or corrugations to avoid objectionable
reflections from the screen. However, when
side walls and ceilings subtend an angle of
from approximately 75° to 105°, care must
be taken to introduce angularities in surface
break-up to control objectionable screen re-
flections.
Photo by Molitor
Name — Trans-Lux Theatre, 85th St. & Madison Ave., New York, N. Y.
Architect — Thos. W. Lamb, Inc.
Engineer — D wight D. Kimball, Esq,
Contractor — Adams Engineering Co.
INSTALLATION DATA
Length of Auditorium 70' Height of ceiling
Width of Auditorium 56' Height under balcony
Seating capacity approximately 600
MAIN ANEMOSTAT IN CEILING
30" neck diameter
6150 c.f.m. at velocity -of approximately 1200 f.p.m.
ANEMOSTATS ABOVE BALCONY
2 - 20" neck diameter
Each handling 1800 c.f.m. at velocity of approximately 900 f.p.m.
ANEMOSTATS BELOW BALCONY
2 -24" neck diameter
Each handling 2625 c.f.m. at velocity of approximately 850 f.p.m.
Temperature differential for cooling 15°
25'
12'
Year-'Round Draftless
Air Distribution at Trans -Lux Theatre
85 th Street and Madison Avenue, New York, N. Y.
The ANEMOSTAT is an accepted scientific achievement.
It has solved major problems of the Air Conditioning
Industry by reducing the speed of air flow to such an
extent that it is no longer perceptible as a draft. The
ANEMOSTAT mixes room air with conditioned air within
the device. Thus the predetermined room temperature
is established considerably above the breathing level. The
ANEMOSTAT permits greater temperature differentials,
smaller ducts, smaller plants, lower installation and opera-
tion costs. The ANEMOSTAT can be applied to existing
systems as well as to new installations.
The installation in the Trans-Lux Theatre at 85th St. and
Madison Ave. provides for a draftless air distribution
through five ANEMOSTATS located in the center of the
ceiling and above and below the balcony. It is a testi-
monial to the efficiency and value of this installation that
similar units were installed in the latest Trans-Lux Theatre
at 52nd Street and Lexington Ave.
ANEMOSTAT CORP. OF AMERICA, 10 E. 39th St., New York
ANEMOSTAT
'Wo Air Conditioning System is
better than its Air Distribution"
March 5, 1938
51
BETTER THEATRES
CATALOG BUREAU
Detailed information concerning products listed will be sent to any theatre
owner, manager, architect or projectionist. Fill in coupon below and mail.
Readers will find many of the products listed are advertised in this issue.
Acoustic materials
Advertising novelties
Air filters
Air conditioning, complete
Air system control
Air washers
Amplifiers
Amplifier tubes
Architectural materials
(specify purpose for which
material is wanted)
Automatic curtain control
B
Batteries, storage
Carbons
Carpets
Carpet cushion
Chairs, theatre
Change makers
Changeable letters
Changeovers
Cleaners, vacuum
Color hoods
Cutout machines
Dimmers
Disinfectants
Effect machines
Electric signals and controls
Emergency lighting plants
Exciter lamps
Fans, ventilating
Film rewinders
Film splicing devices
Fire prevention devices,
projector
Fire extinguishers
Flashers, electric sign
Flood lighting
Floor cleaners
Floor surfacing materials
Fountains
Frames, lobby display
Grilles, ventilating
H
Hearing Aids
Heating systems
Horns
Ladders, safety
Lamps, incandescent
projection
Lamps, projection arc
Lenses
Lighting, emergency
Lighting, decorative
Lifts — organ, orchestra
M
Marquees
Mats and runners
Microphones
Motor-generators
Motors (specify purpose)
Music stands
Organs
Paints, lacquers, etc.
Perfumers
Photo-electric cells
Portable projectors
Portable sound equipment
Projectors, motion picture
Public address systems
Rectifiers
Reflectors, projection arc
Reflector shields
Regulators, mazda
Reels
Rewinders, fifm
Rheostats
Safes, office
Screens
Screen masb and modifiers
Screen resurfacing service
Seat covers
Signs, directional
Signs, theatre name
Shutters, projection port
Soundheads
Speakers
Splicers, film
Stage lighting equipment
Stage rigging
Stereopticons
Switchboards
Tickets
Ticket booths
Ticket issuing machines
Transformers
Uniforms
Vacuum cleaners
Vending machines
Ventilating systems
(5-29-37]
"BETTER THEATRES" DIVISION, Motion Picture Herald,
Rockefeller Center, New York
Gentlemen: I should like to receive reliable information on the following items:
(Refer to items by name, as listed above)
I 6
2 7
3 8
4 9
5 10
Remarks (or any items not listed above):
Name.. Theatre City.
State Seating Capacity
Index to Advertisers
Adler Sign Letter Co 47
Advitagraph Corp 5
American Polytect Corp 28
American Seating Co 3
Anemostat Corp. of America 51
Artkraft Sign Co 21
Ashcraft Mfg. Corp., C. S 39
Atlantic Mercantile Corp 30
Automatic Devices Co 50
Baker Ice Machine Co., Inc 49
Baldor Electric Co 38
Ballantyne Co., The 32
Bausch & Lomb Optical Co 41
Best Devices Co 38
Brenkert Light Projection Co.
Second Cover
Cast Aluminum Push Bar Co 30
Chase & Co., L. C 27
Chicago Expansion Bolt Co 50
Clancy, Inc., J. R 28
Continental Electric Co 30
Da-Lite Screen Co., Inc 34
Dayton Safety Ladder Co., The.... 48
F & Y Building Service 28
Formica Insulation Co., The 31
Garver Electric Co 32
General Seating Co 46
Goldberg Brothers 38
GoldE Manufacturing Co 50
Hertner Electric Co., The 39
Heywood-Wakefield Co 30
Hurley Screen Co 36
Heyer-Shultz, Inc 32
I. T. A. Corp 36
Ideal Seating Co 29
Ilex Optical Co 39
International Projector Corp.
Third Cover
International Register Co 48
International Seat Corp 22
Johnson Fare Box Co 46
Kaplan Mfg. & Supply Co., Sam. . . 38
Kneisley Electric Co., The 34
Lavezzi Machine Works 39
Libbey-O wens- Ford Glass Co., Vitro-
lite Div Insert
McAuley Mfg. Co., J. E 37
Motiograph, Inc Insert
Movie Supply Co., Ltd 39
National Theatre Supply Co 46
Ozone-Air, Inc 48
Peabody Seating Co 50
Pittsburgh Plate Glass Co 23
Projection Optics Co 58
RCA Manufacturing Co., Inc.
Fourth Cover
Reynolds Manufacturing Co 30
Robin, Inc., J. E 36
Sangamo Electric Co 46
Shapiro & Son, M 32
Sprincin Mfg. Co., Albert 30
Strong Electric Corp., The 4
Taylor Mfg. Co 46
Trimm Radio Mfg. Co 36
U. S. Air Conditioning Corp 45
Universal Drain Pipe Co 48
Weber Machine Corp 41
52
PRESS OF
C. J. O'BRIEN, INC.
NEW YORK
Better Theatres
A NEW
INTERNATIONAL
STAR
IS HERE!
Simplex E-7— the greatest
single contribution in the
presentation of BETTER
pictures in the history of
motion picture projection.
SEE THE NEW SIMPLEX E-7 ON DISPLAY
AT ALL BRANCHES OF THE NATIONAL THEATRE SUPPLY COMPANY
Distributed by Manufactured by
NATIONAL THEATRE SUPPLY COMPANY ^ INTERNATIONAL PROJECTOR CORP.
tf RE WITH BIG IDEAS -THAT PAY!
FOR 10 YEARS RCA THEATRE SERVICE
HAS INSURED THE NATION'S
BOX OFFICE
Only RCA offers these advantages— Highly trained
Sound Engineers backed by theworld's largest sound
research and manufacturing organization . . . Con-
tinual inspection maintaining high quality repro-
duction for bigger "takes". . . Speedy — 24-hour
emergency service . . . Complete emergency sound
systems — always in readiness . . . Complete mainte-
nance—"NO EXTRAS". . . Broadest insurance
available . . . The most efficient and complete theatre
sound service— at the lowest cost.
ONLY RCA OFFERS THESE 10 PROOFS
OF SUPERIORITY—
Rotary Stabilizer . . . Cellular Speakers . . . Simple
Operation . . . Economical Operation . . . Push-Pull
Adaptability . . . High Fidelity Reproduction . . .
Simple Installation . . . Accessibility . . . Easy Payment
Plan . . . Low-Cost Maintenance— Liberal Service.
Here's the Ritz Theatre. Walter-
boro, S. C, which pleases pat-
rons and builds box office with
RCA Magic Voice of the Screen.
Mr
Y YOU DIVIDENDS!
Big theatre or intimate — it's no matter!
This equipment is built for both — at a
price you can afford!
WITH SOUND such an important factor to your
"takes" — whywait! Install RCAPhotophone
Magic Voice of the Screen now! It makes every
picture sound better — and better sound means
better box office!
This RCA equipment is the best you can own.
The fact that RCA Photophone is used by so
many Hollywood studios for recording — by over
5,000 theatres for reproduction — is proof of its
superiority. And if you want more proof — look
at the box at left!
Available to theatres of any and all sizes — at
prices to suit your budget — RCA Photophone
Magic Voice of the Screen will pay you big
dividends! Find out about it today.
RCA presents the "Magic Key" every Sunday,
2 to 3 p.m., E. S. T., on the NBC Blue Network.
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— AND RCA TUBES MEAN BETTER SOUND.
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RCA MANUFACTURING CO., INC., CAMDEN, N. J. • A SERVICE OF RADIO CORPORATION OF AMERICA
MOTION PICTURE
ERALD
NEELY BILL SPELLS "RUIN" FOR
INDEPENDENT, SAYS KENT: BLOCK
SALES "NECESSITY/' SAYS MPPDA
WINNERS OF QUICLEY AWARDS
FOR EXPLOITATION ARE NAMED
NEWSPAPER THEATRE ADS DRAW
MORE READERS THAN TOP NEWS
THIRD OF RECREATION DOLLAR
SPENT AT FILM BOX OFFICE
VOL 130, NO. II MARCH 12, 1938
Entered as second-class matter, January 12, 19.il. at the Cost Office, at Neta York, N. V., under the act of March 3. 1S79. Published weekly bv
n..:,.l~.. l>.. 1,1:. r~ I.... „» 1 tin Virll, .I ••.•■„,.• le.i.lretellrr ("enter .Win Vnrb S" uhe. ri Minn * ? Ill) <i v.ir V, ,,,,/.. >5 -.,..». Alt
YOOST YELLED!
"Far more laughs than 'Topper'. Make morel"
BILL YOOST, Yoost Circuit.
SUCHMAN SHOUTED!
"Best comedy of the year!"
AL SUCHMAN, Consolidated Theatres.
RINZLER ROARED!
(No Statement from HAROLD RINZLER of Randforce Circuit.
He was too exhausted!)
KAPLAN KOLLAPSED!
"More than a laugh a minute!"
IRVING KAPLAN, Randforce Circuit.
BIRNBAUM BUSTED!
"Better than 'The Awful Truth'!"
JACK BIRNBAUM, Randforce Circuit.
EVERYBODY EXPLODED!
, uHiciny
d-
M do
bet'
W. Lowenstein
Cort Theatre
Newark, N. J.
enjoyed it
very much.
MV audience
'will also!"
rV. and fA-G-M present
o^
3d'
o-r.KirF BENNETT • BRIAN AHERNE
starring CONSTANCE BENNCi
Tom Browr^Bw,ta Granville. »o I by
P'°> b' "^e^'MILo: HJten. E^.ive Producer
,NormanZ. ^.Gddwy„.MaverPictare.
ilk
ASK
THE
BOYS
AT THE
-G-
TRADE
SHOWS
ioston, Mass. • Charlotte, N. Cf
^ew Haven, Conn. • New York, N.Y|;
B
Ne
Washington, D. C. • Richmond, Va!
Albany, N. Y. • Rochester, N. Y!
Syracuse, N. Y. • Buffalo, N. Y|
Dayton, Ohio • Cincinnati, Ohic
Columbus, Ohio • Lexington, Kyj
Charleston, W. Va. . Cleveland, Ohi^
Detroit, Mich. • Pittsburgh, Pa,
Atlanta, Ga. • Dallas, Texas
Houston, Texas • San Antonio, Texas
Waco, Texas • Abilene, Texas
Amarillo, Texas • Memphis, Tenn.
New Orleans, La. • Tulsa, Okla.1
Oklahoma City, Okla. • Chicago, 111.
South Bend, Ind. • Indianapolis, Ind.
Madison, Wise. • Milwaukee, Wise.
Green Bay, Wise. • Kenosah, Wise.
Sheboygan, Wise. • Denver, Colo
Des Moines, Iowa • Waterloo, Iowa!
Ottumwa, Iowa • Cedar Rapids, Iowa1
Davenport, Iowa • Fort Dodge, Iowa
Wichita, Kansas • Salina, Kansas
Kansas City, Mo. • Omaha, Neb.
Norfolk, Neb. • Grand Island, Neb-,
Carroll, Iowa • Sioux City, Iowa
Cape Girardeau, Mo. • Benton, 111
Flora, 111. • St. Louis, Mo. • Quincy, 111.
Mattoon, 111. • Los Angeles, Cal
Portland, Ore. • Seattle, Wash.
Sacramento, Cal. • Stockton, Cak\
Sanjose, Cal. • Fresno, Cal
San Francisco^ Cal.
page *'
to
lessif
is
am!
There's music in the air-
WARNERS put it there!
A J
re's never been a set-Jp
A Slight (
i
Love, Honor and Behave •Tl
(Wayne Morris • Priscilla Lane and "Bei Mir Bist Du Schon")
Over the Wall • Women Are
(By Sing Sing's Warden Lewis E. Lawes!)
(Kay Francis • Pat O'Brien • Ralph Fori}.
Cowboy From
(Dick Powell • Pat O'Brien • Priscilla Lane
Johnnie Davis* Frank McHugh»Dick Foran)
White Banners • Belo\
(By the author of 'Green Light' and 'Magnificent Obsession')
(Bonita Granvilli
ise of Murder Jezebel
dward G. Robinson • Jane Bryan • Allen (Bette Davis* Henry Fonda -George Brent- Donald Crisp
nkins • Ruth Donnelly • Willard Parker) Margaret Lindsay • Fay Bainter • Richard Cromwell)
t Adventures of Robin Hood
(In Technicolor: Errol Flynn-Olivia de Havilland* Basil Rathbone- Claude Rains* Melville
Cooper • Eugene Pallette • Ian Hunter • Alan Hale • Patric Knowles • Una O'Connor)
Jke That • Fools for Scandal
lelville Cooper • Thurston Hall) (Carole Lombard • Fernand Gravet • Ralph Bellamy
Allen Jenkins • Isabel Jeans • Marie Wilson)
1 • Gold Diggers in Paris
(Rudy Vallee • Rosemary Lane • Priscilla Lane • Johnnie Davis
Hugh Herbert* Allen Jenkins. Melville Cooper. Penny Singleton)
)d Brat • Crime School
ores Costello • Donald Crisp) (Humphrey Bogart and 'Dead End' Kids)
20th Climaxes Its Greatest Season
With Its Greatest Hits!
Like a champion, 20th Century-Fox really hits its stride
in the last half of the race. Just look at these out-
standing attractions still coming to you this season:
REBECCA OF
SUNNYBROOK FARM,
the tops of all Shirley Temple pic-
tures, fully described elsewhere
in this issue.
KIDNAPPED, Robert Louis
Stevenson's immortal classic,
with Warner Baxter, Freddie
Bartholomew, Arleen Whelan . . .
epic in every way.
FOUR MEN
AND A PRAYER, starring
Loretta Young with Richard
Greene, sensational new roman-
tic find.
JOSETTE, starring Don
Ameche, Simone Simon, Robert
Young with Bert Lahr, Joan Davis.
Hilarious romantics in naughty
New Orleans.
IN OLD CHICAGO, The
Great American Motion Picture,
your biggest money show of the
year, at popular prices.
KENTUCKY
MOONSHINE, starring The
Ritz Brothers with Tony Martin,
Marjorie Weaver. Twice as riot-
ous as "Life Begins in College.1"
THREE BLIND MICE,
starring Loretta Young, Joel
McCrea.
THE LADY IS A LADY,
starring Myrna Loy, Warner
Baxter.
LITTLE
MISS BROADWAY, star-
ring Shirley Temple with a grand
adult cast !
THE KEYSTONE OF YOUR FUTURE
MOTION PICTURE HERALD
MARTIN QUIGLEY, Editor-in-Chief and Publisher
VOL 130, NO. I I
OP
March 12, 1938
THAT BIRD, AGAIN
THE Blue Eagle of N.R.A. threatens to spread his wings
again in flight with the new plumage of the O'Mahoney-
Borah bill for the licensing of all corporations engaged in
interstate commerce.
The provisions of the bill, despite various modifications that
have been applied, put industry substantially under the rule of
the Federal Trade Commission. The measure proposes to regu-
late trade practises in general, terms of employment, and
includes, typically of the trend of the day, much that could be
made definite only by bureaucratic interpretation.
Because of the preoccupations of the motion picture industry
with concerns more immediate, the new licensing bill has had
little or no attention. But along with the rest of the industries
engaged in national business, the motion picture is very much
a party of interest.
A FEW years ago such a proposal as the O'Mahoney-Borah
bill would have aroused both surprise and indignation by
^ its extraordinary presumptions. Today the surprise qual-
ity, by reason of the multiplicity of such efforts, does not
obtain, but the presumptions and bureaucratic purposes persist.
It is another contribution to the current state of "recovery."
The O'Mahoney-Borah bill belongs to that class of legislative
effort of the day which assumes that it is the business of the
national government to attend to everything.
Significant remarks were passed when Mr. M. B. Griffith of
the New York Board of Trade appeared before the Senate
judiciary committee last week. Mr. Griffith did not object to
the objectives of the bill in terms of progress in industrial
relations but rather to the methods proposed.
To that Senator Borah responded:
"You come in here and you say a measure won't do. But you
give us nothing in lieu of it. I think something will be done on
this measure, and if we don't get your views you may find
when it is passed that you don't like it."
That is language of threat — a very broad threat.
Up to the year 1938 a considerable progress seems to have
been made without such a national dictation to industry.
It is just possible that quite as many persons were reasonably
happy and prosperous before the national government started
to tend to everything.
AAA
MORE FERTILIZER
FIRST it was Passamaquoddy, where miracle tide mills were
to make the ocean enrich the nation. Now we have new
Sunday supplement scientific wonders promised in more
government hydro-electricity to make super-super-phos-
phates to fertilize the land for the More Abundant Life.
These are White House inspirations, to be viewed in the
large, along with the budget.
There is an old home remedy for such symptoms. When the
boy sets to taking the clocks apart or sawing a front leg off
the piano it is good policy to buy him a Meccano set.
CODE EFFICIENCY
1 1 r~ ILM SURVEY," a mimeographed periodical plea for a
L— propagandistic policy of motion picture production,
comes out in its January-February issue with an en-
deavour to attack what it calls Motion Picture Herald's
attempt to "pass death sentence on the National Board of
Review."
The editorial maladroitness of "Film Survey" leads it into the
bungling observation: ". . . In the past the industry was only
too pleased to affix the misleading label, 'Passed by the
National Board of Review.' "
That precisely admits the case.
"Misleading label," is the answer, meaning everything since
"passed" by the National Board of Review meant nothing save
that the board had collected a screening fee.
It is, to be sure, of hardly discernable consequence what
"Film Survey" says, but its charge that the Herald is guilty of
"biased inaccuracy," in its contention of the sufficiency of the
industry's own Code Administration, is not well supported. In
this connection it is perhaps of interest to observe that two
official testimonies, a whole world apart, bear witness to
efficiencies of the Production Code. First, a few weeks ago,
the report of the Irish censor revealed that American produc-
tions imported were held censorable in only one-fifth of the
ratio that applied to British pictures. Second, from Canberra,
Australia, this month come tidings that "the percentage of
eliminations in American films was 15 per cent in 1937, com-
pared to 52 per cent in 1933; the British was 28 per cent
compared to 27 per cent."
MEANWHILE Motion Picture Herald has not, as charged,
objected to examination and selection of motion
picture product by the National Board, or any other
organization, for its own following. But objection is made most
certainly to the official aura surrounding the Board's findings
under a process of exacting subsidy from the industry in screen-
ing fees, and, by indirect processes of legislation, now faded,
making its imprint a necessity of exhibition. The process and
procedure involved have ever been adverse to the larger inter-
ests of the industry and the principle of self-regulation.
AAA
T would be like him. When Mr. Joseph P. Kennedy, our new
ambassador to Britain, stepped out for his first round of golf
over there at Stoke Poges, he teed off for the second hole
and made it in one. He has been shooting like that in con-
siderably more complex games ever since he sold Pathe to
Mr. David Sarnoff. It is entirely possible that he has a rabbit's
foot in his luggage.
The cables quoted Mr. Kennedy as commenting: "Just
fancy, I had to come over here to make my first hole-in-one."
We will offer the customary odds of eight to five that he has
been utterly misquoted. Just fancy!
8
MOTION PICTURE HERALD
March 12, 1938
This Week
Answering Neely
The Neely Bill (S.153), now before the
United States Senate, calling for federal
legislation to outlaw block booking and
blind buying, would bring bankruptcy and
ruination to independent theatre owners,
S. R. Kent warned this week.
The 26 members of the MPPDA formally
protested to the Senate this week against
the manner in which the Neely Bill was
reported favorably out of the Interstate
Commerce Committee, to the Senate, without
public hearings, after the industry had re-
quested that hearings be held.
Abram F. Myers of Allied States called
the distributors' warnings "ghosts conjured
up to frighten little children," and denied
block sales would be barred.
See pages 12, 13, 14.
Trade Agreement
Publication this week of a reciprocal trade
agreement between the United States and
Czechoslovakia disclosed that motion pic-
tures were not included because of the con-
tentions of the Czech negotiators that films
do not come within the same category as
other commodities and should be discussed
separately. The State Department accepted
this viewpoint with "considerable reluctance"
after the Czechoslovakian negotiators gave
assurance that their government is prepared
to negotiate an agreement on motion pictures
at the earliest possible date and also that
their government "will not adopt any meas-
ure which would affect American motion
pictures adversely in relation to the treat-
ment which they are now accorded in
Czechoslovakia."
Profit and Loss
Loew's, Inc., and Twentieth Century-Fox
this week declared dividends, while Sonotone
Corporation reported a net profit for 193?
of $205,221, as compared to $66,213 in 1936.
The Paramount Broadway Corporation re-
ported a net operating loss of $236,852.33
in 1937, and official Canadian figures showed
gross receipts at theatres declined 2.8
per cent in 1937 as compared to the pre-
vious calendar year.
These developments and other financial
news are reported in detail on page 30.
Quota Filled
Paris offices of American distributors,
having discovered this week that the quota
allotment of 94 dubbing licenses for the
first six months of 1938 was exhausted,
found that many of the licenses had been
taken by French distributors for outdated
American pictures. A similar situation oc-
curred last year but distributors obtained
revocation of some of the licenses to make
way for important releases.
Columbia's Plans
Columbia will produce substantially the
same number of pictures during the 1938-'39
season that have been scheduled for the cur-
rent season, Jack Cohn, vice-president, said
on his arrival in New York Monday with
Abe Montague, general sales manager.
For the current season Columbia sched-
uled 40 features, 22 westerns, four serials
and 126 short subjects.
Columbia will complete its plans for pro-
ducing in England under the new British
quota act following the House of Lords
action on the measure, Mr. Cohn said. He
indicated that at the present time the com-
pany favors the sending of its own produc-
tion units to England, rather than retaining
British producers to make the required quota
pictures. He said that the company will dis-
continue production in Canada and Aus-
tralia immediately as a result of the new
Films Act, which does not allow credit
against British quota requirements on pic-
tures produced elsewhere in the Empire.
District managers meet Friday on the
"Montague Goodwill Campaign."
MOTION PICTURE HERALD
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3100. Cable address "Quigpubco, New York." Martin
Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
366 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W I, Hope Williams, manager; cable Quigpubco London;
Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau, Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep-
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-shi
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustrftgasse 54,
Vienna VII, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Winther, representative. Member
Audit Bureau of Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Quigley Publications:
Better Theatres, Motion Picture Daily, Teatro al Dia,
International Motion Picture Almanac and Fame.
Anti-ASCAP Bill
New York State, home and chief income
source of the American Society of Com-
posers, Authors and Publishers, this week
became the latest battling ground for anti-
ASCAP measures. A bill designed after
those enacted in five other states last Fall
was introduced into the Assembly and, if
it becomes law, it will prohibit ASCAP
from operating in the state. The society's
arguments against a similar Florida meas-
ure were voiced before a three- judge statu-
tory court in New Orleans last week but
decision was reserved.
The ASCAP situation is reported in de-
tail on page 18.
Fox Foreign Films
Foreign subsidiaries of Twentieth Cen-
tury-Fox will release an augmented product
schedule in the 1938-'39 season, the number
of films being sold for next season exceeding
the current program by from 5 to 15, de-
pending on the country.
Selling has been under way for some time,
and each subsidiary is offering a definite
number of pictures. The Italian company is
selling 30 films for next season.
New World Films, the 20th-Fox British
subsidiary, headed by Robert T. Kane, and
with Monte Banks as director, will produce
six features in London this summer for
1938-39. Gracie Fields will star in two,
Annabella in two.
Third for "Movies"
Reporting on an investigation made by the
Department of Agriculture, on the recrea-
tion-spending habits of American families,
the United States Government this week dis-
closed that native-born, American non-relief
inhabitants in smaller communities spend be-
tween $10 and $16 yearly in admissions to
motion picture theatres, representing from
30 to 36 per cent of their total expenditures
for amusements.
Highlights of the report appear on
page 23.
Pictures, Parents, Teachers
Seeking to establish a central source of
information and a "clearing house" on films
suitable for use in classrooms, 285 repre-
sentatives of film libraries voted last week
to have the American Council on Education
incorporate a new organization, the Educa-
tional Film Library Association.
A report of the librarians' meeting and
action is on page 29 and on the same pdge
is a story of the activities of a New York
City group which recommends weekend pro-
gram for juveniles.
March 12, 1938
MOTION PICTURE HERALD
9
New Radio Bill
Another in a long series of proposed radio
tax measures was introduced in the House
of Representatives this week after the Fed-
eral Communications Commission forwarded
a letter to the House Ways and Means
Committee, pointing out objections to a bill
now under study by the committee. The lat-
est bill would levy a 10 per cent tax on the
gross receipts of broadcasting stations. The
measure to which the FCC voiced objections
would impose a tax based on the number of
watts each station is authorized to use.
Developments in the field of radio are dis-
cussed in stories on page 25.
"Political" Censors
Evidently Pennsylvania has not heard the
end of its censoring of socalled "political
propaganda" films. The Philadelphia Civil
Rights Conference this week hit at Gover-
nor George Earle's public query: "Would
such foreign pictures shown in the midst of
an American depression be a danger?" — a
question he propounded at the Shrine Club
in Philadelphia.
Not only does the Civil Rights Conference
deny such imminent "danger," but it says
that "inherent qualities and not the place
of origin" should determine whether a film
is good or bad.
The Pennsylvania fight and other censor-
ship developments of the week are reported
on page 26.
Reader Interest
Seeking to determine the features of daily
newspapers that are attractive to the great-
est number of persons, Dr. George Gallup,
director of the Institute of Public Opinion,
conducted a study of 100,000 adult readers.
The results show that 55 per cent of a
paper's women readers study the amusement
ads, including those of motion picture the-
atres, as against 35 per cent six years ago.
Dr. Gallup's study showing these facts and
numerous similar facts is the basis of an
article and a chart on page 45.
Final Report
The last step in Paramount's reorganiza-
tion proceedings will be taken in Federal
Court, New York, March 18th, when Alfred
C. Coxe, judge, receives the reports of the
reorganization trustees and acts upon their
petition for formal discharge. Requests by
Root, Clark, Buckner and Ballantine, trus-
tees' attorneys, for additional fees of $7,500
with $747 expenses for preparing the final
report will be heard at the same time. Price,
Waterhouse and Company, accountants, also
have filed requests for $8,190 in fees and
$680 expenses.
Salary Publicity
The House of Representatives, after twice
refusing to restore provisions for publicity
of corporation salaries in the pending tax
bill, this week voted to make public the sala-
ries of persons drawing $75,000 or more a
year.
President Roosevelt last week declared he
believes that the provision which appears
in the existing law should be restored as a
matter of public morals. Salaries of $15,000
and over are made public under the law, and
in the past newspapers have given consider-
able space to the reported earnings of mo-
tion picture stars and executives.
Latin America
American distributors have nothing to be
disturbed about in Latin America despite a
wave of native film production and exhibi-
tion, Walter J. Hutchinson, head of foreign
distribution for Twentieth Century-Fox, said
Tuesday when he returned on the Santa
Rosa from a seven weeks inspection and
sales trip. Hollywood films, he said, because
of their superior quality, are serving as a
cushion upon which the bulk of Latin
American exhibition rests. The American
films, he added, will continue to obtain most
of the playtime south of the Rio Grande.
Mr. Hutchinson said his company's business
abroad is running 20 per cent ahead of last
year.
Editorial
Page
7
This Week in Pictures
Page
10
In the Cutting Room
Page
35
Release Chart
Page
73
Managers' Round Table
Page
61
The Hollywood Scene
Page
33
Showmen's Reviews
Page
36
Asides and Interludes
Page
51
In the Courts
Page
52
Deaths
Page
52
In the Newsreels
Page
83
Short Subjects on Broadway
Page
44
In British Studios
Page
54
J. C. Jenkins' Colyum
Page
83
Technological
Page
56
What the Picture Did for Me
Page
69
Tribute to Depinet
A tribute inaugurated by exhibitors will
be paid to Ned E. Depinet, vice-president in
charge of distribution for RKO Radio, on
his 30th anniversary in motion pictures in
the form of a dinner at the Baker hotel, Dal-
las, Texas, on March 26th, sponsored by
Karl Hoblitzelle and R. J. O'Donnell of
Interstate Theatres, Texas, where Mr.
Depinet began his film career. Leaders of
the industry in exhibition, production and
distribution as well as statesmen, political
figures and those in the general industries
will attend. The dinner comes at the height
of the "Ned Depinet Drive," RKO Radio's
billings contest named in his honor.
Grand Awards
The Quigley Grand Awards for distin-
guished showmanship were assigned on
Tuesday by ballot of a committee of judges
representing the combined expert exploita-
tion knowledge and experience of members
of the distribution and exhibition branches
of the industry. To Ted Kirkmeyer of the
Rio theatre in Helena, Mont., went the An-
nual Silver Plaque for his campaign on the
United Artists production, "A Star Is Born."
Mr. Kirkmeyer's campaign was planned and
conducted in a western community of 12,000
people and, representing the other end of the
scale, the Bronze Award was given for a
campaign conducted in an eastern city of
2,000,000. Jules Seltzer, publicity director
for the Warner theatres in Philadelphia was
named the winner for his campaign on "The
Life of Emile Zola."
The story of the awards appears on page
15 and on pa'ges 16 and 17 are pictures of
the judging and the luncheon.
"Judge" to Produce
Judge, monthly magazine, announces that
it will produce one-reel pictures, for monthly
release, entitled "The Washington Parade,"
based on "the human side of the politicians,
statesmen, diplomats and students of the
Government at the capital."
"There will be no attempt at malicious
criticism or at political propaganda," accord-
ing to John Boyd, assistant to Harry New-
man, publisher of Judge.
Production details have not been worked
out nor has distribution been arranged, ex-
cept for the decision to release through one
of the large distributors as Time magazine
releases its March of Time through RKO.
The pictures probably will be available for
the start of the new season. Thus "The
Washington Parade" becomes the second
series of short subjects to be produced under
the direct supervision of and with a direct
tie-up to a national newsstand magazine.
10
MOTION PICTURE HERALD
March 12, 1938
This Week
In Pictures
rHE Irving G. Thalberg Memorial Award
presented by the Academy of Motion Pic-
ture Arts and Science for "the most consist-
ent high quality of production achievement by
by an individual producer."
Martin Quigley and Gardiner Cowles, owner of the
Des Moines Register-Tribune, left and right above, with
Jack L. Warner at the recent opening of the new Warner
Brothers studio laboratory at Burbank, Cal. Mr. Warner
this week was elected to the board of directors of the All
Year Club of California, the purpose of which is "to em-
phasize the civic, commercial and cultural advantages of
Southern California."
Managers of Warner Brothers' Pacific coast theatres at the company's
studios in Burbank, above, to discuss operating problems and policies.
Clockwise around the table: Harry Schlinker, San Pedro; Martin Kaplan,
Los Angeles; Earl Cook, Hollywood; Dick Owen and Charles Martin,
maintenance; Bernie Feins, publicity; Tom Olsen, Aberdeen, Wash.; Carl
A. Porter, Salem, Ore.; Carl Miller, Santa Barbara; Frank Regan, Fresno;
Mort Major, booker; Carl Walker, northern district 'manager; Mort
Goodman, publicity; Ben H. Wallenstein, southern district manager; John
Robinson, San Bernardino; Howard Ralston, Santa Barbara; Monte Orr,
advertising; J. E. L'Esperance, Huntingdon Park; Bill Hendricks, Los
Angeles; Vic Rosen, Beverly Hills, and Jack Storey, booker.
The Florida Special of the Atlantic Coast Line boasts an entertainment
car, left, which features a A") -minute sound motion picture program for
passengers on the way to Palm Beach and Miami. The idea is a modern
adaptation of a plan used in 1912 by an intcrurban railway in Pittsburgh.
March 12, 1938
MOTION PICTURE HERALD
Nate J. Blumberg, now president of Universal, passes the time of day, left, to
John O'Connor, named this -week his successor as RKO theatre executive.
The hole in the ground below represents the start of construction of the Holly-
wood Radio City, new home of the National Broadcasting Company studios, in
the midst of the screen's talent pool, at Sunset Boidevard and Vine' Street.
PHOTO BY COSMO -SIL.EO
Maurice A. Bergman, formerly of the
Lord (3 Thomas agency, new advertising,
publicity and exploitation head for Columbia.
The national committee of Variety Clubs, above, at a
meeting in Cincinnati at which plans were formulated for the
national convention to be held in that city April 23 and 24.
Seated, left to right: Allan S. Moritz, chairman; Noah
Schechter, John Harris, fames G. Balmer, J. E. Fontaine,
Norman Frescott. Standing: Paul Krieger, H. H. Goldstein,
Arthur Frudenfeld, Duke Clark, J. J. Oulahan, William Bein,
M. A. Kimmelman, J. J. Grady.
Advertising, publicity and exploitation associates of Les
Kaufman in the Columbia home office give him a farewell
luncheon, right, before his departure for St. Louis where he
will handle advertising for Fanchon and Marco's Fox theatre.
Guests include Frank McGrann, Hortense Schorr, Al Seligman,
Libby Fleitell, Florence Palmer, Albert Tompkins, Al Duffy,
fose Schorr, Al Sherman, Nancy Klein, Babe Gobel, Miriam
Teichner, Bill Clemence, Dave O'Malley, Miriam Hirschorn,
Harry Lipskin, W. J. McHale, Sylvia Kossack, Howard
Carnow, Frank Rosenberg, Edward Schwartz, Gertrude Podol-
sky, George Robinsin, ferry O'Neill, Jack Meyers, Charles
Courtney. Bill Bentley, Ralph Martin and Jerry Kerr.
12
MOTION PICTURE HERALD
March 12, 1938
NEELY BILL SPELLS "RUIN" FOR
INDEPENDENTS, SAYS KENT: BLOCK
SALES "NECESSITY," SAYS MPPDA
Says Outlawing Block Booking
Would Cost Millions by Forc-
ing Individual Selling Which
Many Could Not Absorb
Independent theatre owners in this coun-
try face bankruptcy and ruination if ' Con-
gress passes the Neely Bill (Senate 153),
prohibiting "block booking" and "blind sell-
ing" of motion pictures, Sidney Kent, presi-
dent of Twentieth Century-Fox Film Cor-
poration, warned this week.
Charging that exhibitor leader propo-
nents of the bill are either ignorant or false
to their followers, and that the bill is a
minority measure "worked up with punitive
purposes in mind," Mr. Kent, in a formal
statement issued on Monday, declared that
instead of helping the cause of the inde-
pendent against the circuit, Senator Mat-
thew Mansfield Neely's Congressional
proposal will work directly the opposite.
Mr. Kent, who had been generally ac-
claimed by virtually all industry factions for
his work down through the years in behalf
of fair practices for both distribution and
exhibition, declared that the origin of the
bill was founded with a background of
morals behind it, based on the "old false
cry of 'let your community chose your
product,' and yet, morals in motion pictures
are no issue today and every exhibitor and
fair-minded member of the community
knows it." He cited "Ecstasy" and the so-
called "social hygiene pictures" as having
been bought singly, and not as part of any
block, by thousands of theatres, "so the moral
issue of the Neely Bill is a smoke screen."
"There are thousands of independent ex-
hibitors who can never maintain their pres-
ent position by buying pictures one at a
time," as they will "be forced to under this
Act," he warned, adding that certain com-
panies cannot survive the Bill if enacted,
"because they lack the finances required to
double their present inventories, as they will
be compelled to under its machinery."
Mr. Kent's statement in full follows :
by S. R. KENT
President, 20th Century-Fox Film Corporation
Independent exhibitors of this country
will rue the day the Neely Bill becomes a
law.
Setting aside for a moment the question
of exhibitor grievances that may be legiti-
mate, let me say that any exhibitor leader
who tells his following that this legislation
is for their good is either ignorant or false.
An article published this week states "exhibi-
tors can still buy in blocks under the Neely
Bill as before."
This is also misleading.
A detailed synopsis and a statement of the
treatment of the dialogue of each picture must
THE NEELY BILL AND
ITS COMPANIONS
The Neely Senate Bill, No. 153,
companion measure to Congressman
Samuel B. Pettengill's bill in the House
of Representatives, specifically pre-
vents distributors from socalled "com-
pulsory" block booking and blind buy-
ing of their motion pictures in their
transactions leasing under copyright,
by requiring that a "complete and
true" synopsis of each picture be
provided when the film is offered for
sale, thus precluding the distributors'
offering any picture for sale until its
completion. If a feature as released
is substantially different from the
synopsis the exhibitor is entitled to
cancel it without liability for breach
of contract and he also may recover
all damages suffered because of the
difference, or he may retain the lease
and recover damages as for a breach
of warranty.
Allied States Association of ex-
hibitors has been the prime motivator
of the Neely Bill's progress in minority
ranks, and has been marking time of
late in its state legislative attacks
against the "majors," which had been
undertaken through the state bills
forcing divorcement of circuit opera-
tions from production and distribu-
tion, this in order to concentrate effort
on such Congressional measures as the
Neely-Pettengill Bill. Only last week
the Allied's ranking executives met in
closed session in Washington, and
although statements of the meeting's
business were refused, it was generally
believed that it had to do, at least in
part, with the anti-block booking and
blind selling legislation.
be made a part of each contract. Yes, they could
if any producer were stupid enough to try and
write an accurate description of the kind called
for in this Bill and run the risk of criminal
prosecution and of being fined in addition.
Actually the Bill itself will make any sale
impossible except the sale of a finished picture
after screening.
There isn't a man in the industry today who
could take a finished picture, let alone a pro-
jected one, for the future, and based on the fin-
ished picture write a descriptive analysis that
would be safe or stand up — not one that couldn't
be picked to pieces technically if someone
wanted to — and, in my opinion, no producer
would run the risk or could afford to run it.
Where is the future selling to be done? In
(Continued on page 14, column 1)
26 Members of Association Pro-
test to Senate Against "Rail-
roading" Committee Report
Despite Request for Hearings
The organized motion picture industry as
represented by the Motion Picture Pro-
ducers and Distributors of America for-
mally protested to the United States Senate
on Monday against the "railroading" of the
Neely anti-block booking and anti-blind sell-
ing bill out of the Interstate Commerce Com-
mittee, and into the Senate, by Senator Mat-
thew Mansfield Neely, without public hear-
ings despite a request from the industry.
The MPPDA's attack was the fourth shot
fired this week at the Neely Bill. S. R. Kent,
president of Twentieth Century-Fox, warned
that it would ruin independents (see col-
umn 1), while the Motion Picture Theatre
Owners of America, in a statement signed
by Edward L. Kuykendall, president, said
that "we are not in favor of compulsory
block booking nor of blind selling," the
Neely Bill does not "nearly eliminate" these
practices, but would do more actual damage
to the small exhibitor than it would "to the
big distributing companies, against whom it
is ostensibly aimed." The Kuykendall state-
ment added that "the only practical solution"
rests in the MPTOA's trade practice pro-
posals. The Independent Theatre Owners
of New York voted against the bill and pro-
posed conciliation boards.
Senator Neely (Democrat of West Vir-
ginia) abruptly revived his anti-industry
legislation on February 16th, when, in a
surprise move, his Interstate Commerce
Committee reported the bill favorably to
the Senate. The non-holding of hearings
was defended with the contention that the
question was discussed amply during
lengthy hearings at the last Congress.
Two years have elapsed since those hear-
ings, the MPPDA membership now holds,
during which "there have been progressive
changes" in the industry.
Senator Neely declared in the report accom-
panying his bill as it reached the Senate floor
on February 16th, that its primary purpose is
"to establish community freedom in the selec-
tion of motion picture films."
In their reply this week the MPPDA mem-
bers pointed out that "exhibitors as points of
contact between motion pictures produced and
motion pictures shown in theatres cannot make
people go to see any particular motion picture.
In all but the very smallest places in the United
States all of the motion pictures produced are
shown among the theatres which serve any
given area. The problem of selectivity for dif-
ferent persons in any given community is not
entirely by the achievement of an industry
which makes available all over the United States
expensively produced motion pictures at a low
cost which permits their display at all places,
(Continued on opposite pope, column 1)
March 12, 1938
MOTION PICTURE HERALD
13
MONOPOLISTIC PRACTICE IS DENIED
Temporary Injunction Obtained by
Paramount on North Dakota Law
Paramount and its theatre operating subsidiaries in the North Dakota territory on
Monday won an uncontested temporary injunction restraining North Dakota officials
from enforcing the state's affiliated theatre "divorcement" law after its effective date,
March 22nd.
The Federal statutory court which granted the injunction set June 1st for trial of
the Paramount action challenging the constitutionality of the "divorcement law."
The injunction remains in effect against the state pending the outcome of the trial.
Attorneys for Paramount, Minnesota and American Amusement companies, the
only theatre operating companies affected by the North Dakota statute, submitted
their briefs to the court. State officials and Allied States Association, the latter the
sponsor of the law, did not oppose the application for the injunction and entered no
pleadings. The procedure eliminated all arguments before the court.
Spokesman for Allied declared that the statute litigation is regarded by the organi-
zation as a test case and that their desire to have the constitutionality of the law
determined explained their failure to oppose the application for a temporary injunction.
(Continued from preceding page, column 3)
and gives the public so many pictures to choose
from."
The 26 corporate members of the MPPDA
each signed the reply to Senator Neely's re-
port. The reply was dispatched to the Senate
early on Monday, and copies sent to each of
the 96 Senators.
In the Neely report, it was pointed out that
"not only are the practices of compulsory block
booking and blind selling injurious to the public
in forcing the showing of obscene or vicious
pictures and in preventing the showing of many
that are desirable, but they unfairly burden and
oppress the independent exhibitors," adding :
"Perhaps the most serious objection to these
practices lies in the fact that they tend to mo-
nopolize the playing time of the screens of the
country and thus discourage independent pro-
ducers from entering the field. If it were not
for such practices exhibitors would be free to
buy films wherever they could find them, but in
existing circumstances exhibitors must have the
best pictures of three or more of the major pro-
ducers, and, since they must take all in order
to get any, they usually have little or no playing
time left for independent productions."
The secondary purpose of his bill, then, Sen-
ator Neely said, is "to relieve the independent
motion picture exhibitors of a burdensome and
monopolistic trade practice."
Deny Monopolistic Practice
In their reply, the MPPDA producers and
distributors say flatly that there is no monopo-
listic practice in the motion picture industry, and
if there were the bill would not prevent it.
"No distributor has a monopoly of distribu-
tion," the reply declares. "There are many in
active competition, no one of whom dominates
the industry. There are more than 10 large
distributing organizations.
"Nor are the present practices oppressive
or burdensome. No exhibitor appeared (at the
early anti-blocking hearings) who stated that
he was put out of business because he bought
in groups or in advance of production. No pro-
ducer appeared who said he could not produce
or distribute because the others contracted for
groups of pictures."
"It is necessary for the exhibitors to know
in advance the commitments they will have to
make for motion pictures to keep their theatres
open and it has been of distinct advantage to
exhibitors to know, for example, that they can
contract to be supplied with the motion pic-
tures of companies of long experience and re-
liability.
"No Compulsion"
"It is true that exhibitors contract in advance
for motion pictures before they are made. There
is no compulsion on any exhibitor to do so and
an exhibitor can at any time change his policy
so as to contract for motion pictures only after
they are made."
The MPPDA members declared that, at the
time the previous report was submitted on an
identical bill (S. 3012) in the 74th Congress,
"the error of its conclusions seemed apparent
to distributors of motion pictures, to exhibitors
of motion pictures who opposed the bill and to
many interested persons and representatives of
public groups that appeared before the Senate
subcommittee in opposition to the bill at the
hearings before the 74th Congress.
"This group also felt that the hearings before
the Senate subcommittee held in March, 1934,
had not afforded the fullest opportunity for
presentation of the views of the opponents of
the legislation since when it came time for the
presentation of such views, the attendance of
the members of the subcommittee had dwindled
until it had reached almost the vanishing point.
The proceedings before the Senate subcommittee
not having been printed, they were not available
to the entire committee of the 74th Congress.
More importantly, they were not available to
the members of the present Senate Committee,
which has of course changed in its composition
from that of the committee of the 74th Con-
gress.
After Two Years
"The present Neely report reproduces a list
contained in the previous report of organizations
which have announced their favorable support
of the bill. Since the bill is identical with the
previous bill, it is not improper that the report
should do so, but two years have elapsed since
the hearings before the former Senate Commit-
tee on the bill at which these organizations an-
nounced that support. During such time, as
might be expected, there have been progressive
changes in production of motion pictures, and
for all that appears the business conduct of dis-
tributors of motion pictures may have been such
as not to deserve the strictures imposed. The
industry hopes that the many groups and organ-
izations who are attentive to the motion pictures
which are annually produced and which have
been offered for exhibition in the United States
during this period, have carefully observed con-
tinued progress and improvement in motion pic-
tures, and perhaps even studied the mechanics
of their distribution, a procedure somewhat more
complicated than exists in the distribution of
goods and commodities in the course of trade.
If they have, their continued support to S. 153
under such circumstances should appear doubt-
ful. The opportunity at least to again appear
before the Senate Committee as presently com-
posed, to meet with the interested groups to
review the motion pictures produced during the
intervening period and to examine the method
of their distribution to motion picture theatres,
and to point out to the committee the erroneous
conclusions contained in the prior report of 1936,
not being afforded, it is sought to present the
relevant facts in this memorandum.
"Exhibitors who have substantial investments
in their theatres wish to assure themselves of a
constant supply of motion pictures produced at
a predictable cost. It is for this reason that
they make contracts in advance of production."
The 26 producers and distributors who signed
the reply also offered a counter-attack against
"the theatre owners in an organization of ex-
hibitors who appeared at the hearings in sup-
port of the bill" (presumably Allied States As-
sociation). The MPPDA now pointed out
that these same theatre owners had tried
"to make the members of their association enter
into five-year contracts with a distributing com-
pany they sponsored, under plans whereby the
distributing corporation arranged for the dis-
tribution of motion pictures to these exhibitors
of all the motion pictures to be produced for a
period of five years under a franchise contract,
which obligated the exhibitors to take them,"
the MPPDA reply charged.
Denies Moral Issue
On the question of morals and motion pic-
tures, the reply added :
"It would indeed be a fault if in any com-
munity the practice (of block booking) was to
force the showing of obscene or vicious pictures
and to prevent the showing of many that are
desirable. This is the indictment made in the
report.
"This is not synonymous with 'community
freedom' in any meaning of that term that is
apparent. Even should a community or suf-
ficient members of a community to make it
profitable, wish to see an obscene or vicious pic-
ture, the exhibitor should be restrained from
showing it, even if he so desires ; and no com-
munity, especially a free one, wishes to compel
producers of desirable pictures to give them
to the owners of the local facilities for their dis-
play, at compensation not reasonable and mu-
tually satisfactory.
"Do the companies which distribute motion
pictures force any theatre owner to play an
obscene or vicious picture? We should first
ask, do they make obscene and vicious pictures.
"Those who have been attentive to the moral
quality of motion pictures say no.
"No company could force any exhibitor who
had contracted to pay it for the exhibition rights
to a motion picture, to pay for such picture if
it were obscene or immoral or vicious. An ex-
hibitor who honestly believed that a picture was
obscene or immoral or vicious would not play it.
He could rest secure that no judge or jury
would direct him to pay for it. He often finds
it a convenient excuse to any protesting person
(Continued on following page, column 31
14
MOTION PICTURE HERALD
March 12, 1938
Producers Call
'PUNITIVE' BILL: KENT
(Continued from page 12, column 2)
the exchanges I tell you. And what can be sold
under this Bill? Nothing but finished product.
It will add millions to the inventories of every
company in the business, and instead of help-
ing the exhibitor operating one or two theatres
against the circuit it will do the opposite.
The circuits can and will maintain buyers in
every exchange center out of which they are
served and will have to. Their added cost will
be bad enough. Non-circuit exhibitors will
have to do the same thing.
Does anyone think producers can afford to
wear out three or four hundred prints shipping
them out to be screened before they are pur-
chased to everyone of the thousands of accounts
they serve? Certainly not. But how else is it
to be done?
Must Provide Synopsis
It has been said that this bill is not as dras-
tic as the English law. In my opinion it is
twice as drastic in its results. There you can
hold a trade show which serves the purposes of
the Act. Under this Bill the producer, to be
safe, must screen each picture for every buyer.
A trade showing for others will not comply
with the law, as I see it, for the exhibitor who
hasn't seen the picture. He must be furnished
with a synopsis.
A picture might have played in a thousand
theatres and yet, under this Bill, you couldn't
lease it without screening it for every account
that hasn't seen it and still furnish a synopsis.
No company can maintain and service its ac-
counts as it is now doing.
Where are all these exhibitors who went or
are going broke under block booking?
I can name all the leaders supporting this
Bill and most of them have been in their organ-
izations for over twenty years and have more
theatres today than they had twenty years ago.
There are major producing and exhibiting
companies still in the courts for reorganiza-
tion, but how many independents are in the
courts or went through them during the last
three or four years?
A "Punitive" Bill
This company, for which I speak, serves
over 10,000 accounts and I know the great and
overwhelming majority we sell to prefer to buy
our product as they are now buying it. This is
a minority Bill, worked up by a minority with
punitive purposes in mind. Back of it is the
old false cry of "let the community choose your
product." Will any exhibitor consult the com-
munity before he buys a picture?
The origin of this Bill was founded with a
background of morals behind it, yet morals in
motion pictures are no issue today and every ex-
hibitor and fair-minded member of the com-
munity knows it. This Bill will not prohibit
the exhibitor from running any picture he wants
to run so the moral issue is a smoke screen.
There were thousands of exhibitors who
bought of their own accord the picture
"Ecstasy," which did not pass some of the
State Censor Boards and couldn't get a seal of
approval of the industry ; and how about the
socalled social hygiene pictures being shown
around this country today without the approval
of the industry Production Code Administra-
tion? All these were bought singly, not part of
any block, and have been shown in thousands
of theatres.
We have the same old clique with us who
want to do anything to destroy the distributor-
producers, when, in my opinion, the real de-
struction will be in the exhibitor ranks if this
bill goes through.
There are only a certain few companies, in-
cluding this one, which can survive this Bill if
enacted, but there are certain other companies,
MYERS ANSWERS
THE DISTRIBUTORS
The "panicky" effort of the dis-
tributors to build up sentiment
against the Neely Bill is a "sure indi-
cation of the strength the bill has
mustered," Abram F. Myers, general
counsel of Allied States Association,
said Wednesday in Washington.
Mr. Myers declared there is no at-
tempt in the bill to force abandon-
ment of block booking, to censor
pictures or "hamstring" producers,
but a purpose of giving indepen-
dent exhibitors "at least some of the
advantages which the great chains
enjoy under their selective con-
tracts." That the bill would require
the selling of pictures singly he called
a "ghost . . . conjured up to frighten
little children."
in my opinion, that cannot survive because they
lack the finances required to double their present
inventories, as they will be compelled to under
its machinery.
There are thousands of independent exhibitors
who can never maintain their present position
by buying their pictures one at a time, as I
say they will be forced to under this Act. You
will find in a year or two that the supply of
pictures, which you already complain is insuf-
ficient in number, will be much less in number
than it is today. Any independent exhibitor who
believes that this Bill is a triumph for the in-
dependent is writing his own bankruptcy, in my
opinion, and I am very careful in expressing
any opinion upon any legislation of this or any
other kind and am not careless in my state-
ments.
National Decency Legion
Classifies 17 Productions
Of 17 pictures reviewed and classified by
the National Legion of Decency in its listing
for the current week 13 were approved for
general patronage, three were listed as un-
objectionable for adults and one was cited
as objectionable in part. The pictures and
their classification follow.
Class A-l, Unobjectionable for General
Patronage: "Beloved Brat," "The Call,"
"Dawn Over Ireland," "Hawaii Calls,"
"Heart of Arizona," "He Couldn't Say No,"
"Little Miss Roughneck," "Mad About
Music," "Meiseken" (German), "Merrily
We Live," "La Paloma" (Spanish), "Sally,
Irene and Mary," "When G-Men Step In."
Class A-2, Unobjectionable for Adults : "Ac-
cidents Will Happen," "Condemned Wo-
men," "Halka" (Polish). Class B, Objec-
tionable in Part: "Love, Honor and Be-
have."
Bernhard on New Jersey Council
Joseph Bernhard, general manager of
Warner Brothers Theatres, has been named
an advisory member of the New Jersey
Council by Governor Moore. The Council
has been granted $150,000 to advertise the ad-
vantages of New Jersey to industrial leaders.
Block Booking
Mutual Benefit
(Continued from preceding page)
to say that having contracted to pay for a pic-
ture he could not afford not to play it ; he does
so with pictures he selects, and wishes to play,
and believes to be not subject to the protest
made regarding it.
"In the past some years ago some distributor
may have told an exhibitor that the exhibitor
would have to take all or none of the motion
pictures. It is believed that no distributor has
done so for many, many years. To make it
criminal for a distributor to do so now is alto-
gether unnecessary. At the hearings before the
committee no exhibitor appeared to say that any
distributor has done so for many years past.
"All or nearly all of the distributors permit
a cancellation privilege of 10 per cent if the
motion pictures are taken in the groups offered.
As to prices for groups, one need only look into
one's own experience to realize why distributors
offer a more attractive financial proposition if
the exhibitor takes the block offered by the dis-
tributor and not just a few selected pictures
here and there."
In conclusion, the MPPDA reply stated:
"What makes exhibitors and distributors alike
wish to contract for the showing of motion pic-
tures in advance of their production is not any
monopolistic design, but the legitimate desires
of each to effect some safeguards in an enter-
prise of extreme commercial hazards. For years
they have done so to their mutual benefit, to
the benefit of the American industry, and to
the benefit of the public," the MPPDA reply
continued.
"The Neely report claims that the bill defines
its prohibitions in proper technical language.
To the members of the industry the language
of the bill seems curiously inept. The Neely
report says that there is no sound reason for
apprehending that the enactment of the bill will
inflict monetary loss on the industry ; but it is
hard to understand how they can disregard the
testimony of those leaders and spokesmen of
the foremost companies of the industry who
gave it as their opinion that it would inflict
severe hardship and monetary losses on the
industry. Are the views in such regard, the
views of the experienced and trained leaders
of the foremost companies in the industry to be
rejected? If so, how can the companies and
their stockholders, and even the American pub-
lic interested in the welfare of its industry, be
assured otherwise?"
Universal Launching
Record Production
Universal studios, the home office reported
this week, is launching the most extensive
production schedule in years. Nate J. Blum-
berg, president, is at the studio conferring
with Charles R. Rogers, vice-president in
charge of production. The company an-
nounced last week that it had added a mil-
lion dollars to the 1937-'38 budget.
A survey of productions contemplated to
complete the season's schedule of 40 pictures
include "Half Way to Shanghai," for May
release; "Suspicion," for June; "The Rage
of Paris," for July; "My Letter of Intro-
duction," and the next Deanna Durbin pic-
ture for August. The release date of the
special "Road to Reno" has been set for
early fall. At least seven pictures are ex-
pected to start in production before the end
of the month.
March 12, 19 3 8 MOTION PICTURE HERALD 15
QUICLEY GRAND AWARD
WINNERS FOR 1937 ARE
NAMED BY EXECUTIVES
These Judges Voted the Awards
After Study of the Campaigns
The Judges in the Quig/ey Awards, alphabetically listed, and the companies with
which they are affiliated are as follows:
E. W. Aaron, Metro-Goldwyn-
Mayer
Al Adams, Republic Pictures
Mort Blumenstock, Warner Bros.
Pictures
Lowel! Calvert, United Artists
Howard Dietz, M-G-M
W. R. Ferguson, M-G-M
Monroe Greenthal, United
Artists
Hal Hode, Columbia Pictures
Morris Kinzler for Harry Arthur
Irving Lesser, Roxy Theatre
Lou Litton, Monogram Pictures
Charles E. McCarthy, Twentieth
Century-Fox
Frank McCarthy, Universal Pic-
tures
Arthur Mayer, Rialto Theatre
Dan Michalove, Twentieth Cen-
tury-Fox
Lou Pollock, Universal Pictures
Arch Reeve, Twentieth Century-
Fox
Leonard Schlesinger, Warner
Bros.
Milt Silver, National Screen
Service
Albert E. Sindlinger, March of
Time
A. W. Smith, Jr., United Artists
Corp.
Gordon S. White, Educational
Pictures
Al Wilkie, Paramount Pictures
Ted Kirkmeyer Awarded Silver
Plaque, Jules Seltzer Bronze;
Both Winners Will Go to
Hollytvood as Quigley Guests
Exploitation campaigns planned and
conducted by showmen the world over
were studied, discussed and voted upon
by a committee representing the combined
showmanship knowledge and apprecia-
tion of members of the distribution and
exhibition branches of the industry, at the
Quigley Grand Awards luncheon Tuesday
in the Hotel Astor, New York. From
the monthly winners of the Managers'
Round Table plaques the judges, after
due deliberation, selected two winners of
the Grand Awards.
Ted Kirkmeyer of the Rio theatre in
Helena, Montana, was awarded the Annual
Silver Plaque for his campaign on the
United Artists production, "A Star Is Born"
which won him the monthly Silver Plaque
for July.
Jules Seltzer, publicity director for War-
ner Brothers theatres in Philadelphia, winner
of the monthly Silver Plaque in October,
won the Annual Bronze Plaque for his cam-
paign on "The Life of Emile Zola," a
Warner Brothers picture. He was assisted
in the campaign by Maurice K. Gable.
The winners of the two Grand Awards,
with campaigns conducted under widely
varying conditions in a middle western com-
munity of 12,000 and an eastern city of
2,000,000, typically represented the entries
in the Awards competition.
A total of 23 campaigns, winnowed during
the year from the hundreds of examples of
distinguished showmanship submitted to the
Manager's Round Table and awarded the
monthly Silver and Bronze Plaques, were
studied by the committee. Although two
awards are given monthly the entry of the
late Hal Grady of the Palace theatre, Lub-
bock, Texas, winner of the Silver Plaque
for January was omitted because of his re-
cent death.
As the committee members arrived in the
ballroom of the Hotel Astor they were given
ballots and proceeded immediately to the task
of selecting their individual choices for win-
ners.
At the luncheon tendered the committee
by Martin Quigley following the balloting,
Terry Ramsaye, editor of Motion Picture
Herald, welcomed the executives who had
consented to serve as judges and after sum-
marizing the position of the committee mem-
bers in relation to their task introduced the
new editor of the Managers' Round Table,
Jack Goldstein, and Gertrude Merriam, as-
sociate editor.
Mr. Quigley expressed his appreciation
of the work of the committee and pointed
out the importance of encouraging better
exploitation. In this connection he explained
the facilities of the Managers' Round Table
department of Motion Picture Herald
and the opportunities it offers for the inter-
change of exploitation ideas.
Campaigns considered by the Grand
Awards Committee for final honors are here
listed by month, showman, theatre, city and
picture :
January: Hal Grady (deceased), Palace,
Lubbock, Tex., "The Plainsman; Ray Bell,
Loew's Palace, Washington, D. C, "Ser-
vant of the People";
February: Rex Williams, Hoosier, Whit-
ing, Ind., "Pennies from Heaven"; C. E.
McSwain, Granada, Plainview, Texas, "The
Plainsman" ;
March : Russ Hardwick, Plains, Clovis,
New Mexico, "The Plainsman"; J. L. Red-
mond, Bonham, Fairbury, Neb., "Maid of
Salem";
April: Edward McBride, Loew's State,
Syracuse, N. Y., "Maytime"; John Tucker,
Park, Roselle Park, N. J., "Great Guy";
May : John F. Burhorn, Gayety, Chicago,
111., "You Only Live Once"; Paul Binstock,
Republic, Brooklyn, N. Y., "Romeo and
Juliet";
June: H. C. Main, Grand, Sudbury. On-
(Continued on pane 65. column 1)
16
MOTION PICTURE HERALD
March 12
9 3 8
J^ote of Experts
Assigns Annual
Quigley Awards
The Deliberations of the Quigley Grand
Awards Committee in the East Ballroom
of the Hotel Astor on Tuesday as Viewed
by the Casual Camera.
PICTURES BY JIMMY SII.EO, C'OSMO-SILEO CO.
Charles E. McCarthy, director of advertising and
publicity, and Arch Reeve, advertising manager, for
Twentieth Century-Fox bend intently over their judicial
responsibilities.
Irving Lesser, managing director of the Roxy theatre;
Morris Kinzler and Gordon S. White, director of adver-
tising and publicity for Educational Pictures, consider
their selections.
Terry Ramsaye, editor of Motion Picture Herald; Martin Quigley,
editor-in-chief and publisher, and Arthur S. Mayer of the Rialto theatre,
New York.
Jack Goldstein, chairman of the Managers' Round Table; A. W. Smith, Jr.,
general sales manager for United Artists, and Lowell Calvert, New York
representative of Selznick International Pictures, as the judges begin their
study of the campaigns.
March 12, 1938
MOTION PICTURE HERALD
17
3 v^y^
Clockwise around the table at the luncheon which preceded the judging:
Al Wilkie, William Ferguson, E. W. Aaron, Irving Lesser, Morris Kinzler,
Bob Neff, Theodore Sullivan, Leo Brady, Gertrude Merriam, Dan Michalove,
Colvin Brown, Milt Silver, Terry Kamsaye, Jack Goldstein, Gordon White,
Ray Gallagher, Albert E. Sindlinger, Herbert Fecke, Arthur Mayer, Lowell
Calvert, A. W. Smith, Jr., Monroe Greenthal, Martin Quigley, Charles
McCarthy, A-Mike Vogel, Hal Hode, Frank McCarthy, Lou Pollock, Mort
Blumenstock and Arch Reeve.
The Story of the Annual Awards
Luncheon, Names of the Winners and
the List of the Judges Who Selected
Them Is on Page 15.
A. W. Smith, Jr., and Monroe Greenthal of United Artists with Martin
Quigley during a conversational moment between courses at the luncheon.
F. J. A. McCarthy and Lou Pollock of the sales de-
partment of Universal Pictures delve into the merits of
ttvo campaigns.
Albert E. Sindlinger of March of Time and Leon
Schlesinger of Warner Brothers theatres, discuss the
good points of one selection.
18
MOTION PICTURE HERALD
March 12, 1938
BILL WOULD
IN ITS OWN
Measure Introduced in New
York Assembly Would Pre-
vent Collection of License Fee
With no advance notice of any kind, op-
ponents of the American Society of Com-
posers, Authors and Publishers carried their
fight into New York, home state of the so-
ciety, this week by quietly introducing an
Assembly bill which would put the Society
out of business in its home state.
The measure, sponsored by Assembly-
man R. Foster Piper, of Erie County, is
modeled after the Florida law which was
contested by ASCAP in an injunction suit
before a three-judge statutory court in
New Orleans last week. The court reserved
decision and ASCAP attorneys immedi-
ately started preparations for attacking a
similar measure in Tennesee.
Mr. Piper said he is sponsoring the New
York bill in behalf of small theatre owners in
his district who have been pleading for relief
from the "per seat" levy imposed by ASCAP.
The Piper bill specifically prevents collection
of a license fee "determined by any member,
agent or representative of such combinations."
ASCAP is pointblank prohibited from charg-
ing "theatres, radio receiving, radio broadcast-
ing and radio re-broadcasting stations, moving
picture houses, hotels, restaurants, clubs, dance
halls, recreation rooms, pavilions, colleges, uni-
versities, churches, or any one who uses music
in the conduct of his business" fees for rendi-
tion of musical compositions.
The measure was not introduced until after
the Assembly speaker had announced formally
that the Rules Committee would take over con-
sideration of all pending legislation this Thurs-
day.
Thus, the Piper bill will be printed too late
for reference to the Assembly Committee
which ordinarily would adjudge it. Instead it
will go automatically into the Rules Commit-
tee to remain alive throughout the remainder
of the session.
"My bill is not only a good one, but it is a
just one," Mr. Piper declared. Many of the
small exhibitors in New York State cannot
afford the per seat impose on copyrighted songs
any more than several other classes of people."
After declaring "any such combination" of
authors, composers or publishers is "an un-
lawful monopoly in this state," the Piper bill
declares it "illegal and in restraint of trade."
Selling Price to be Specified
Under the terms of the pending legislation,
authors, composers or publishers will have to
specify on their musical compositions, "in what-
ever form the same may be published," the sell-
ing price arrived at and determined. Once the
"purchaser or user" acquires the rights within
New York State and pays the selling price, its
use in theatres, over the radio, through tran-
scriptions or records "may be so rendered either
privately or publicly for profit without further
license fees or other exactions." Copyright
owner or proprietor, once the piece has been
sold "shall be deemed to have received full
compensation for the rendition and all uses of
such musical compositions."
In the event an ASCAP member failed or
refused to set a price, "any person, firm or cor-
poration in this state" who may have purchased
and paid for such copyrighted musical composi-
tion can use it privately or publicly without
BAR ASCAP
HOME STATE
fee and shall be "free from any and all liability
in any suit" or action to collect damages.
Future contracts or agreements made by any
"combination" would be declared void and un-
enforceable and "in restraint of trade."
Openings for Radio and Theatres
Broadcasting stations are specifically author-
ized to receive, broadcast and re-broadcast
copyrighted vocal compositions "owned or con-
trolled by any such combination declared un-
lawful" by the bill's enacting clause, without
payment.
Theatres, too, are given every opening to
use compositions without restraint once the
composer has sold his music originally. Out of
state tie-ups are handled by a separate section
which restricts liability actions on the originat-
ing corporation without the state and exempts
New York State users from suit.
"Any person, firm or corporation within this
state," acting as the representative of any com-
bination shall be deemed an official representa-
tive and can be served legally within New
York on behalf of the organization employing
the agent. Negotiations for fees are similarly
set up in consistency with the remainder of the
bill.
Penalty clause is set as a misdemeanor, with
maximum fines of $5,000 on individuals, or im-
prisonment for a year, or both, or if a cor-
poration, by a fine not exceeding $20,000.
Florida Court Gets Test Case
Attorneys for ASCAP completed their
arguments against the Florida anti-ASCAP
measure before a statutory court in New Or-
leans last week. Seeking an injunction to
prevent enforcement of the Florida law,
Louis Frolich, New York attorney, de-
nounced the state's law as a clever subter-
fuge to prevent the composer from obtain-
ing his rights.
Tennessee remains the only one of five states
in which ASCAP has yet to attack the legality
of anti-ASCAP measures enacted last year.
Decisions on arguments against laws in Florida,
Montana and Washington are pending. In the
fourth state, Nebraska, ASCAP won an injunc-
tion restraining the state from enforcing its
restrictive statute against the society.
In his battle against the Florida law last
week, Mr. Frolich pointed out to the court :
"The State of Florida has a statute governing
monopolies. It didn't have to create a similar
statute."
Tyrus Norwood, assistant state attorney in
Florida, told the three jurists that the law was
within the state's police powers but Mr. Frolich
replied to this by declaring the law had noth-
ing to do with public necessity, health or morals
but was directed against the copyright rights of
the society's members.
Under the Florida law, copyright holders'
associations which license performances for
profit and collect royalties are prohibited from
forming or operating within the state. The pur-
chaser of sheet music or records, according to
the law, is free to use the music for profit either
publicly or privately.
Florida attorneys attacked the jurisdiction of
the court and insisted the injunction should not
be directed against the attorney general of the
state since he was only involved in the criminal
angle of monopolies.
Mr. Frolich, Herman Finklestein, also coun-
sel for ASCAP, and E. C. Mills, chairman of
the society's administrative committee, returned
to New York from New Orleans this week and
immediately began preparation of legal papers
attacking the Tennessee law. The action, it is
expected, will be instituted in April.
Exhibitors Set
Two Conventions
The Motion Picture Theatre Owners of
Arkansas, Mississippi and Tennessee will
hold a convention in Memphis in April, with
the definite date yet to be determined, accord-
ing to R. X. Williams of Oxford, Miss.,
president. Ed Kuykendall, president, Mo-
tion Picture Theatre Owners of America, is
expected to atttend.
Mr. Williams said that Mississippi theatre
owners are pressing a fight against the
state's excessive amusement tax.
The Independent Theatres Protective
Association of Wisconsin have tentatively
set April 5th and 6th for its annual conven-
tion. The meeting will be held in Mil-
waukee.
The British Columbia Theatres Associa-
tion have elected A. Hugo Ray, manager of
the Beacon theatre, Vancouver, president;
George McEwen, Music Box theatre, Van-
couver, vice-president, and Miss Amy
Scriven, Stanley theatre, Vancouver, secre-
tary-treasurer. The new directors are: A.
C. Blaine, Cranbrook ; Ray Castle, Oak Bay ;
R. W. McCartie, New Westminster; Frank
Gow, Vancouver; Hector Quagliotti-
Romano, Vancouver, and J. Howard Boothe,
the retiring president.
11 Members Attack
Bylaw ofAFM
Ernest E. L. Hammer, New York su-
preme court justice, this week reserved de-
cision on the injunction suit brought by 11
members of Local 802, American Federa-
tion of Musicians, against the local, to de-
termine the validity of a recently adopted
bylaw.
Under the local's new restrictions, mem-
bers are forbidden to hold more than one
job if they earn more than $54 a week. The
law, the 11 members charged, was adopted
in violation of the union's constitution and,
they pointed out, it would result in unfair
discrimination.
Witnesses testified that a musician earn-
ing $18 for playing the signature on a radio
program could hold a number of jobs, while
a more competent player, hired to appear
three times weekly on the same program,
would be limited to one job.
The union contended the bylaw is valid
and the classification is reasonable.
Columbian Club Election Held
At the annual election of officers of the
Columbian Club, composed of employees of
Columbia Pictures, held this week in New
York, Lillian Stark was reelected president,
while Daniel Heiss and Simon Bell, were
elected first and second vice-presidents, re-
spectively. Other officers chosen to fill a
second term were Joe Freilberg, treasurer,
and Jack Bass, financial secretary. Newly
elected officers were: Mimi Levenson, secre-
tary; Elsie McKee, assistant secretary;
Shevie Chason, chairman of the board of
governors, and Robert Lane, press rep-
resentative.
REBECCA OF SUNNYBROOK
FARM IS MORE THAN A PICTURE...
IT'S AN
off how 20th Century-Fox insures
the popularity of its stars . . . and, in
doing so, gives you the kind of
attractions that have made 20th
your No. 1 maker of hits! . . .
-•"JIT*
**AlPlE S'°ry 9°es yO0» m
AS
Then SHIRLEY IS SURROUNDED WITH STARS . . . real
stars . . . that can carry pictures on their own! . . .
Romancing stars, RANDOLPH SCOTT and
GLORIA STUART ... in the kind of love that makes
the young folks cheer for more!
C°medy St
ne h°yrleids!
Singing stars, JACK HALEY . . . PHYLLIS BROOKS
. . • SHIRLEY singing as only she can . . . and a chorus
of beautiful young girls!
Other st^ -£M»0*° ^ >■
AND THOSE SONGS-G of them! . . . ail hits!
"An Old Straw Hat" by Gordon & Revel. "Alone With You,"
"Happy Ending/' "Crackly Grain Flakes" by Pollack & Mitchell.
"Come and Get Your Happiness" by Pokrass & Yellen. "Toy
Trumpet," music by Raymond Scott, lyrics by Pollack & Mitchell.
du<e'
.". *• -A Gc°
. n sWr\eV s,r
PVOS M* o( her to"1
o medley
, en are boxoffice eiemen
THOSE, .rt,emr; y00 can imagine ho>
the bushel . .
,mart showm
. ana y"« —
en of 20th go to town w.
ith
THERE'S ONLY
ONE
CONCLUSION
20th, which has consistently given you the
biggest show values, now gives you its big-
gest show value of all ...
SHIRLEY TEMPLE
in
ii
THE KEYSTONE
OF YOUR FUTURE
REBECCA OF
SUNNYBROOK
FARM
So open up wide on play time!
You're going to reap the boxoffice
harvest of your life!
PRINTED IN U. S. A.
March 12, 19 3 8 MOTION PICTURE HERALD 23
VILLAGE FAMILIES SPEND $10 TO $16
YEARLY ON FILMS, U.S. ESTIMATES
Expenditures for Films by "Typical"
American Family in Small Communities
(Survey by the Bureau of Home Economics of the United States Department of
Agriculture on the film-going expenditures of native-born, American, non-relief
families in the average American community, based on a study of 140 villages in a
cross-section of the country) :
t — Families Investigated — v — Expendituresfor Movies — \
(b) Percent- (d) Percent-
la) Total age having age of total
LOCALITY number expenditures (c) Average recreation
investigated for movies amount expenditures
New England —
14 villages in Vermont and Massachusetts 733 80.6 $12 30.5
Central and Atlantic —
46 villages in Pennsylvania, Ohio, Michigan,
Wisconsin, Illinois, and Iowa 3044 72.5 10 29.2
Mountain and Plains —
22 villages in Kansas, North Dakota, South
Dakota, Colorado, and Montana I 101 85.4 16 29.7
Pacific—
24 villages in California, Oregon, and
Washington 1464 85.5 15 29.1
Southeast — (White families only)
33 villages in North Carolina, South
Carolina, Georgia, and Mississippi 2092 85.2 16 36.0
Southeast — (Negro families only)
34 villages in North Carolina, South
Carolina, Georgia, and Mississippi 973 38.4 3 36.8
(a) Only native born white families are inclttded in all regions except in the Southeast, where native
born Negro families were studied separately.
(b) Percentages are based on the total number of families.
(c) Averages are based on the total number of families.
(d) These percentages were computed by dividing the average amount spent for movies by average
total recreation expenditures.
One-Third of Outlay for Rec-
reation Goes to Motion Pic-
ture Theatres, Department
of Agriculture Says
The Government announced at Washing-
ton Thursday that between 72 and 85 per
cent of native-born American non-relief
families in smaller communities make regu-
lar expenditures for motion picture attend-
ance, the number varying according to geo-
graphical locations, and that each family
spends from $10 to $16 yearly in admis-
sions, which represents from 30 to 36 per
cent of the family's total annual expendi-
tures for recreations and amusements. Only
villages were investigated.
The recreation and amusement-expendi-
ture study was made by the Government
as part of a nationwide survey of how much
money the average American village family
earns and how it is spent — the first survey
of its kind ever to be undertaken by a fed-
eral agency. The information was collected
only from families that contained husband
and wife both native-born and that had not
received relief from federal or state gov-
ernments at any time within a year.
Using the Bureau of Home Economics of the
Department of Agriculture as the surveying
medium, and "A Study of Consumer Pur-
chases," as the title of the investigation,
the Government selected 140 socalled "typ-
ical" American villages in a cross-section
of the United States, in Vermont and Massa-
chusetts, as representative of New England ; in
Pennsylvania, Ohio, Michigan, Wisconsin, Illi-
nois and Iowa ; in Kansas, Colorado, Montana
and the Dakotas ; in Georgia, Mississippi and
the Carolinas ; and in California, Oregon and
Washington.
"Increasingly Important"
"This family-living study has given illustra-
tive figures to bear out the belief that both the
motion picture and the automobile have as-
sumed an increasingly important place in Amer-
ican village life," it was pointed out by Dr.
Louise Stanley, chief of the Agriculture De-
partment's Bureau of Home Economics. "Even
in villages too small to have a movie, the
automobile makes accessible the picture shows
of the neighboring towns and cities."
In the 140 villages where investigations were
conducted, department representatives secured
detailed accounts of amusement expenses for a
twelve-month period from 9,407 families, show-
ing how much was spent for paid admissions
to film theatres ; for games and sports, includ-
ing equipment, supplies, fees and licenses ; for
radios and musical instruments ; for entertain-
ing and social dues, and for children's toys and
family pets. Attendance or expenditure totals
on amusements other than films have not yet
been disclosed.
Additional Reports
In 14 Vermont and Massachusetts villages,
733 families were interviewed, 80.6 per cent
of whom had available money for motion pic-
tures, the average expenditure being $12 per
year, or 30.5 per cent of all recreation expendi-
tures.
In Pennsylvania, Ohio, Michigan, Wisconsin,
Illinois and Iowa, 46 villages were visited and
3,044 families interviewed ; 72.5 per cent had
film money available, and the average yearly
expenditure was $10, or 29.2 per cent of all
recreation expenditures.
Twenty-two villages were visited and 1,101
families interviewed in Kansas, North and
South Dakota, Colorado and Montana ; 85.4
per cent reported they were able to attend mo-
tion picture shows, and the average annual
expenditure was $16, or 29.7 per cent.
In California, Oregon and Washington, 85.5
per cent of 1,464 families in 24 villages report
expenditures available for theatres, the average
expenditure being $15, or 29.1 per cent, and in
North and South Carolina, Georgia and Mis-
sissippi, 2,092 families were interviewed of
which 85.2 per cent had money to spend for mo-
tion pictures, the average being $16, or 36 per
cent of all amusement spending.
Asks Klan Case Dropped
E. Marvin Underwood, federal judge in
Atlanta, Ga., this week took under advise-
ment a motion by Warner Brothers Pictures,
Inc., and Vitagraph, Inc., to dismiss a $100,-
000 damage suit brought against them by
Knights of the Ku Klux Klan. The Klan
charges the film "Black Legion" identified
several characters as Klan members and
made certain damaging references to the
Klan. The suit was filed last August.
Modernizations of Equipment
Are Offered by Motiograph
Motiograph, Inc., will offer a complete
line of modernizations for late type theatre
sound systems of Western Electric manu-
facture, according to Leslie R. Abbott, vice-
president in charge of sales. These modern-
izations will be sold through the Motiograph
company's national leader organization.
Altec Service will make the installation
of the new equipment units. Mr. Abbott
pointed out that the company's entry into
the modernization field marked no departure
from its policy of refusing to sell component
parts of its Mirrophonic Sound System,
since the necessary equipment for re-vamp-
ing obsolescent theatre installations would be
sold only on four engineered options or
plans. Which one of the four options will
apply in individual cases depend entirely
upon the type, age and condition of the
equipment.
Rlmexport Moves Offices
Filmexport, French producers of the Ses-
sue Hayakawa, films and Maurice DeKobra
products, have moved their home office to
122 Avenue des Champs-Elysees, Paris.
24
MOTION PICTURE HERALD
March 12, 1938
Legislative Moves
In Four States
JOHN O'CONNOR NEW
HEAD OF RKO THEATRES
Pandro Berman Is Given a
New Contract in Complete
Charge of Production
Executive personnel moves effected this
week in Radio-Keith-Orpheum included the
appointment of John O'Connor, formerly
chief film booker, to have complete charge
of the corporation's 100 theatres, succeed-
ing Nate Blumberg, who resigned last De-
cember to accept the presidency of Universal
Pictures ; and, the signing of a new contract
giving Pandro S. Berman complete charge
of production in Hollywood. (Mr. O'Con-
nor's picture is on page 11.)
Continuing its practice of promoting from
the ranks, RKO named Fred Meyers, a thea-
tre divisional manager, to succeed Mr.
O'Connor as chief film buyer, and promoted
Max Fellerman as assistant to Mr. Meyers.
He formerly was a booker for the circuit
in the east, and now will have charge of all
bookings. Bill Howard remains as head of
the vaudeville department, and there will be
no other circuit realignments.
Three weeks ago the basic points of the
new-management program advocated by Irv-
ing Trust Company, as trustee, were ef-
fected, including the decision of Leo Spitz
to continue as RKO president and the elec-
tion of J. R. McDonough, a former RKO
president, to a vice-presidency and member-
ship on the directorate.
Appointment Expected
Mr. O'Connor's appointment as a vice-
president and general manager of the RKO
theatres was expected daily after Mr. Spitz
decided to continue with the company, as
the president had announced he favored fill-
ing Mr. Blumberg's position "from within
the ranks."
For the last three months Mr. O'Connor
has been in virtual charge of the depart-
ment with some additional theatre operation
functions being handled by L. E. Thompson,
who continues in his post as consultant on
labor affairs for the circuit. Mr. O'Connor
has not yet appointed his successor as head
film booker.
The new theatre executive started his
career in the motion picture industry as a
film booker for the Peerless Booking Cor-
poration in 1921. That organization did all
of the booking for Keith, Proctor and Morse
circuits. With the expansion and consoli-
dation of RKO theatre interests, Mr. O'Con-
nor joined the home office staff. He was
head booker for the last five years.
•Berman 's Revised Contract
Under the provisions of Mr. Berman's
revised contract, which has slightly more
than two years to run, the studio executive
will continue to participate in the profits of
"A" pictures, which he will continue to pro-
duce, and also will receive an increase in
salary.
With the conclusion of deliberations on
management, Mr. Spitz, Mr. Berman, Mr.
McDonough and Jules Levy left New York
for production conferences in Hollywood.
The discussions, scheduled to get under way
the latter part of this week, may continue for
two or three weeks, it was said.
One of the points to be decided upon at
the conferences is the number of pictures to
be produced by Mr. Berman.
Mr. McDonough will remain at the studio
indefinitely in his capacity as financial liaison
between the home office and the studio.
Another postponement of the hearing on
the RKO reorganization plan will be re-
quested by proponents of the plan in United
States district court, New York, Friday.
' Four As 'Resolves
To Oppose IATSE
On Jurisdiction
The international board of the Associated
Actors and Artistes of America this week
unanimously approved a resolution to main-
tain its jurisdiction over actors' unions and
to combat any efforts which the International
Alliance of Theatrical Stage Employes may
make to obtain control over any performers'
units.
Also joining in the endorsement of the
resolution was the American Federation of
Actors.
At the same meeting the AF of A was
granted jurisdiction over night clubs and
presentation house performers, which here-
tofore was held by Chorus Equity. Under
the conditions imposed on the AF of A, with
the granting of the disputed jurisdiction, the
Federation agrees to interchangeability of
Four A's cards within its domain ; agrees to
submit to the Four A's board for its ap-
proval within 90 days its method of classi-
fication of chorus groups and the wage and
hour schedules which the federation will
attempt to set up in the night club and
presentation house fields, and agrees to per-
mit a Four A's committee to join in the
designation of officers and members of the
federation's organizing committee for the
new fields.
Autonomy for the Screen Writers' Guild
was voted this week by the combined mem-
bership of the Authors' League of America.
Under an amendment to the league's bylaws,
the guild becomes an affiliate, rather than a
member unit of the league.
Gustave Gerber, attorney for the Theatri-
cal Managers, Agents and Treasurers'
Union in New York, this week announced
he expected preliminary discussions will get
under way next week with theatre operators
on contracts granting recognition and desig-
nation of the union as the bargaining agents.
No decision was reached by the cities
committee of the New York legislature on
reporting the two-man m-a-booth bill.
With the approaching Constitutional Con-
vention in Albany, New York, the state
legislature prepared to clear its decks for
adjournment late next week (March 18th to
20th probably). Action of an affirmative or
negative nature is due early next week on
many bills affecting the motion picture
business.
Other states where legislative action was
reported this week were Massachusetts,
Kansas and Virginia. In Toronto, Canada,
the attendance of juveniles at midnight
shows in film theatres, whether on Sunday
or any other night, has been barred under
curfew regulations introduced by the Board
of Police Commissioners.
The policy in the New York Legislature
this session has been to delay action on im-
portant and controversial bills, which nearly
all are to be shunted into the hands of Con-
stitutional Convention delegates, who con-
vene in Albany April 3rd. It is expected
that film taxes, general sales imposts and
certain other so-called "theatre reforms"
resolutions will be introduced into the Con-
stitutional Convention.
Realizing that there was no immediate
likelihood of the New York Assembly ac-
cepting his proposal for a five cent tax on
films, B. J. Moran of Brooklyn abandoned
his intention of pressing for the imposition
of the levy.
The House of the Massachusetts Legis-
lature has rejected a measure which would
have authorized stage dancing in theatres on
Sunday. The removal of 106 billboards in
the state was ordered by Commissioner Wil-
liam F. Callahan of the public works depart-
ment. The action was taken upon the rec-
ommendation of the division of outdoor ad-
vertising. The signs are used by John
Donnelly and Sons Company.
Claudette Colbert, Myrna Loy and Mae
West have been invited by Representative
Francis X. Coyne of the Massachusetts
Legislature to appear at a public hearing
within the next three weeks to lend support
to the "True Name" bill. The measure
would compel screen and stage stars to use
their legal names.
In its closing meetings, the special session
of the Kansas Legislature turned down a
bill which would have given three per cent
to those collecting the two per cent sales
tax, including exhibitors, to offset the ex-
pense of, and loss in, collection. The house
committee on assessment and taxation took
no action on the bill, which was introduced
by Thale Skovgard of Washington County.
The bill introduced in the Virginia Legis-
lature by Delegate H. M. Bandy to prohibit
the exhibition of motion pictures and other
amusements on Sunday, was rejected at a
committee hearing.
American Films, Inc., has been formed in
Kansas City with W. L. Norris, president:
Paul Humston, secretary, and Eleanor Bell,
treasurer. The company, whose personnel
formerly made up Consolidated Film Dis-
tributors and Monogram Film Company of
Kansas City, Inc., will distribute indepen-
dent product for the Kansas City area. In-
cluded in its present lineup are 10 United
Artists features being re-released by Art-
cinema Associates, Inc.
March 12, 1938
MOTION PICTURE HERALD
25
NEW ATTACK ON RADIO IN CONGRESS;
WARNER TO CO ON AIR FOR CRUEN
Congressman McFarlane
Plans Measure to Place 10
Per Cent Tax on Broad-
casters' Gross Receipts
Despite claims of supporters of the Con-
gressional Boylan bill which would levy a
federal wattage tax on radio broadcasting
stations, the Federal Communications Com-
mittee this week declared itself opposed to
the measure, terming the proposed tax base
neither equitable nor adequate.
The criticism of the measure was filed
with the House Ways and Means Commit-
tee, which is considering the bill, at the re-
quest of the chairman, Robert L. Dough-
ton, representative of North Carolina.
Following release of the FCC letter, W.
D. McFarlane, Texas representative, an-
nounced his intention of introducing an-
other in the series of radio tax and
censorship measures which has been before
congressmen during the current session.
Under Mr. McFarlane's plan, a 10 per cent
tax would be imposed on the gross receipts
of broadcasting stations.
The congressman said the receipts tax would
meet all the requirements as to a scientific base,
which the FCC said was missing in the Boylan
bill. Mr. McFarlane estimated the revenue
under his bill would amount to about $140,-
000,000 a year, a greater sum, he said, than
the government would derive under the wattage
bill.
In his letter to the committee, Frank R.
McNinch, chairman of the FCC, emphasized
that the commission is not opposed to the prin-
ciple of "levying a tax upon, or charging a fee
for, the exercise of the privilege of broad-
casting . . ."
News Material Exemption
Elimination, effective July 1st, of the present
tax on the use of radio facilities for news
dissemination is provided for in the new rev-
enue revision bill reported to the House of
Representatives by the Ways and Means Com-
mittee. The new measure provides that the
exemption granted in the Revenue Act of 1932
to news material transmitted by wire should
be extended to similar material by radio.
"The radio is now being widely used in
news dissemination," the committee reported.
"All news dissemination should be encouraged
and accordingly the amendment extends the
exemption to cover payments for services or
facilities utilized in the collection of news for
radio broadcasting or in the dissemination of
news by means of radio broadcasting."
Calls Wattage Basis Unfair
In his discussion of the Boylan bill, intro-
duced by John J. Boylan, New York repre-
sentative, Mr. McNinch wrote:
"The bill is apparently designed to produce
revenue considerably in excess of the cost of
administering the provisions of the communica-
tions act, which deals with radio broadcast sta-
tions.
"The tax base prescribed in the bill, namely,
the number of watts of authorized power which
a station is licensed to use, does not represent
an adequate or equitable basis for such a tax
levy; nor is it equitable or proper to classify
RADIO TALK HELD
FREE OF LIBEL
Russell Jordan, judge of the district
court, Des Moines, this week ruled
that the acts complained of in a
$100,000 damage suit brought by
Harold M. Cooper did not constitute
libel because they were not printed or
written.
The libel action was against the
Iowa Broadcasting Company; Station
WMT of Waterloo; Verne Marshall,
publisher, and the Gazette Company
of Cedar Rapids. fThe court held that
the broadcasting company was merely
furnishing a medium by which Mr.
Marshall's speech was transmitted to
listeners.
The Iowa statute defines libel as
the printing or writing of malicious
defamation.
stations arbitrarily into three groups — those
authorized to use less than 1,000 watts ; those
authorized to use between 1,000 and 10,000
watts, and those authorized to use more than
10,000 watts — for the purpose of fixing a rate.
"There is no consistent or logical justifica-
tion for basing a tax on radio broadcasting sta-
tions solely on wattage, without regard to in-
come, type of service, geographical coverage or
other pertinent conditions.
"The commission's objections to this bill
should not be taken to be objections on the
part of the commission to the principle of levy-
ing a tax upon, or charging a fee for, the
exercise of the privilege of broadcasting, either
for the purpose of reimbursing the government
for the expense incident to the regulation or
licensing of broadcasting stations or for gen-
eral revenue purposes.
"If, however, any such tax or fee is to be
levied or charged, the commission is of the
opinion that there should be some proper re-
lationship between the tax base and the tax
rate and the purpose for which it is imposed.
Kleckner Asks RFC
Aid for Exhibitors
Adoption of the legislation proposed to
extend the Reconstruction Finance Corpora-
tion's financial facilities to small business
was urged in Washington this week by
Joseph B. Kleckner, president of Motio-
graph, Inc., in testimony before the RFC
subcommittee of the Senate Finance Com-
mittee.
Mr. Kleckner suggested that the govern-
ment establish a national system of privately-
owned, government-supervised industrial
loan banks to provide small businesses with
funds for rehabilitation purposes alone. He
returned Wednesday to Chicago.
A plan to make Government loans avail-
able to small exhibitors will be discussed in
Washington next week by Harry Brandt,
president of the Independent Theatre Own-
ers Association of New York.
"Acting Academy" Nucleus of
New Show; Agency Quotes
Exhibitor Approval of M-G-M
Program 'Good News of 1 938'
Warner Brothers' second venture into
the field of radio will be inaugurated Fri-
day, when the studio goes on the air with a
half hour program sponsored by the Gruen
Watch Company. The studio's initial radio
program exploiting its talent was "Your
Hollywood Parade" under the sponsorship
of the American Tobacco Company. This
program goes off the air March 23rd.
While no definite announcement has been
made as to whether Metro-Goldwyn-Mayer
will continue its radio tieup with General
Foods Corporation, Benton and Bowles, ad-
vertising agency handling the program, this
week said it has a collection of exhibitors'
newspaper advertisements which indicate
many theatre operators are not hostile to the
production, "Good News of 1938."
Many exhibitors advertising MGM pic-
tures in their local newspapers have inserted
lines calling the public's attention to the fact
that the players in the picture are heard in
"Good News of 1938."
A 15-week extension of the broadcasting
time now occupied by the MSM show, was
taken last week by General Foods Corpora-
tion for Maxwell House Coffee but the
status of the contract with MGM is not
scheduled to come up for consideration un-
til next week. The extension gives General
Foods the National Broadcasting Company
red network Thursdays, 9 to 10 P.M., East-
ern Standard Time, up until the end of
June.
The new Warner program will utilize un-
known players on the Warner Brothers lot,
plus appearance of studio "name" talent. It
will emanate from the Warner station in Los
Angeles, KFWB, going by wire and transcrip-
tion to 23 others throughout the country, and
will consist of tabloid versions of past Warner
pictures. The title of the production will be
"Encore Theatre, presented by Warner Broth-
ers Studio Academy of Acting."
Under the terms of the 13-week deal with
Gruen, which includes opFions, the studio will
have complete control of the program, the point
which caused the dispute over "Your Holly-
wood Parade." The only Gruen participation
will be in the commercial announcements.
Other program renewals included the deci-
sion of Lever Brothers to continue its Al
Jolson program for Lifebuoy under a 52-week
contract renewal effective March 22nd. The
program originates in Hollywood and is heard
Tuesdays on the CBS network.
Jimmy Fidler was signed again to continue
his Hollywood gossip programs for Proctor &
Gamble for another 12 months. The program
is broadcast in behalf of Drene shampoo Tues-
days and Fridays over the NBC red network.
A thrice-weekly Hollywood chatter feature
will be inaugurated by Station WRC, NBC
outlet in Washington.
A recommendation that radio broadcasts of
partisan political speeches, propaganda and
commercial programs be barred from the public
schools in New York was made this week by a
special committee appointed by Dr. Harold G.
Campbell, superintendent of schools.
26
MOTION PICTURE HERALD
March 12, 1938
PENNSYLVANIA CROUP
HITS 'POLITICAL CENSOR'
Films Should Have Same Free-
dom as Press, Says Philadel-
phia Civil Rights Conference
Recent embroilments in Pennsylvania over
the censoring of socalled "political propa-
ganda" pictures, such as those dealing with
the Spanish civil war, this week brought
further repercussions when the Philadelphia
Civil Rights Conference attacked George H.
Earle, Governor, for publicly posing the
question : "Would such foreign pictures
shown in the midst of an American de-
pression be a danger ?"
The Civil Rights Conference, through its
committee on censorship, asserts: "To dis-
criminate against them because of their
place of origin is .far too dangerous a
portent to be countenanced by any person
sincerely concerned with the preservat on
of the democratic traditions of America."
To another question posed by the Governor,
"Should freedom of the press be extended to
the movies ?" the Civil Rights Conference an-
swered with a resounding "Yes."
In an address to the Shrine Club in Phila-
delphia, two weeks ago, Governor Earle invited
opinions regarding the standards of Pennsyl-
vania's state censorship laws and possible ex-
tension of them.
The Conference, of which Alfred L. Ellis is
executive secretary, is investigating "all phases
of motion picture censorship in Pennsylvania,"
and says it will publish its findings" in the very
near future."
"No Monopoly on Propaganda"
In its reply to Governor Earle, as "approved"
by Miss Sophia Dullos, Edward S. Mead and
Mrs. Arthur Goldsmith, members, the Con-
ference said, "European films have no monopoly
on propaganda. Artificial sets manufactured in
Hollywood are reputedly more effective than
those made elsewhere. The technique of propa-
ganda differs and there is no reason to believe
that the effect caused by skillful omission is
any the more admirable."
"It seems self-evident that whether a film is
good or bad depends on its inherent qualities
and not its place of origin," continued the
Civil Rights committee, adding: "Worthwhile
films contribute to the cultural life of our
country."
"In the words of Judge Louis F. Leventhal,"
it was said, " 'Censorship under our theory of
government is tolerated only as a necessary evil.
"... We certainly do feel that you are
embarking on a most dangerous course when
you resort to asking such leading questions as
you did in this case," the committee told the
Governor. "The bill of rights is and must re-
main the most important part of the constitu-
tion, whether we are in a state of prosperity
or depression. . . .
"Freedom of speech implies an opinion or
attitude, whether it be expressed in terms of
the printed word or film image accompanied
by the spoken word. There was no stronger
editorial against lynching than the pictorial edi-
torial of 'Fury,' and it is doubtful whether there
ever was a more effective indictment of preju-
dice, and injustice, than 'The Life of Emile
Zola'. It is well known that the subject mat-
ter of those films was once the center of violent
controversy and both pictures are based not
only on historical facts but also on scripts which
fall under the precept of freedom of speech.
There is indeed a definite affinity between the
printed word and the visual image of the film —
one principle of freedom must apply to both."
V
Canadian Censors Deny
Banning "Political" Film
Denial that a newsreel, entitled "China, 1937,"
had been barred by the board of censors of
British Columbia, as reported from Victoria,
was made by John B. Hughes, chief censor.
"I never heard of the picture, and certainly
never saw it," he said.
A Victoria despatch quoted Alfred Heath-
cote, chairman of a Chinese "aid committee,"
as saying the picture had been banned.
About two weeks ago the British Columbia
censors ordered several cuts in a picture, "China
Strikes Back," and the action was upheld by
the appeal board. As a result, the film was
withdrawn by its sponsors.
V
Political Groups Show
Two Films in Cincinnati
"The Spanish Earth" and "China Strikes
Back," both socalled "political propaganda
films," were shown on a double program at
Cincinnati's Emery Auditorium last Saturday
under joint sponsorship of the Japanese Boy-
cott Council and the North American Commit-
tee to Aid Spanish Democracy.
V
Boston to Hold Hearings;
New Jersey Talks Censorship
Public hearings on the two censorship bills
before the Massachusetts legislature will be held
by the Committee on State Administration, in
Boston, on Friday. One bill would have a com-
mission formed to license films. The other calls
for a licensing and censoring bureau formed
within the Department of Education. Both bills
carry heavy levies on every reel exhibited in
Massachusetts.
Republican Assemblyman Kerner on Tuesday
introduced a bill in the New Jersey legislature
to create a state censor board of two men and
one woman.
V
Censorship Eliminations
Drop Off in Ohio
The smallest number of eliminations for any
one month in more than two years were or-
dered by the Ohio censor in February, when
13 cuts were made from a total of 525 reels
reviewed. This compares with 451 reels and
24 cuts in January.
V
New York Censors Grant
Appeals Postponement
An eleventh hour request for further time de-
layed last Saturday's scheduled review of two
films by the New York State Board of Regents
subcommittee in charge of appeals from censors'
rulings. Arthur Garfield Hays, attorney for
Arthur T. Mayer and Joseph Burstyn, who
hold distributorship rights of "Remous" in
New York, asked for a week's postponement.
Hearings will be held in New York Saturday.
Charles A. Brind, Jr., director of the Depart-
ment of Education's Law Division, will submit
briefs for the Motion Picture Division, while
its director, Irwin Esmond, will explain reasons
for rejection of the pictures.
"I Vant To Be Alone," owned by Samjax
Corporation of New York, is another subject
of appeals.
CUTS IN U. S. FILMS
DROP IN AUSTRALIA
The Cotnmonwealth Film Censors'
1937 report shows that the percentage
of eliminations in American films was
15 per cent in 1937, compared to 52
per cent in 1933. It also shows that
the eliminations in British films was 28
per cent and 27 per cent for corre-
sponding periods. British pictures im-
ported into Australia showed a de-
cline from 27 per cent in 19 34 to 20
per cent in 1957.
Film critics commenting on the re-
port declared that the shrinkage of
British film importations was at-
tributable to a deterioration of the
standard that was attaining the loyalty
of Australia, which had done more
than any other Dominion to find them
a permanent home.
The report remarked also on Aus-
tralia's backwardness in the use of
educational films, which in some states
were hardly shown at all. Only six
Australian films on the average have
been exported annually in the last five
years.
National Supply
Meets on Coast
Officials of National Theatre Supply Com-
pany held a two-day sales conference in
Los Angeles last week during the course
of which the new Simplex E-7 projector and
the new sound system with it were discussed.
W: E. Green, president, presided.
Among those who attended were : Earl G.
Hines, president of General Theatres Equip-
ment and International Projector Corp.;
Herbert Griffin, vice-president, International
Projector; George Friedl, Jr., director of
sound engineering division of International
Projector; E. M. Hartley of General The-
atres Equipment, and Oscar S, Oldknow,
western and southern district manager of
National Theatre Supply.
The following branch managers of Na-
tional Theatre Supply attended: Jap Mor-
gan, Denver; Count deStafano, Los An-
geles ; Lee Scott, Salt Lake City ; Lloyd
Ownbey, San Francisco, and Heaton Ran-
dall, Seattle.
James Frank, Jr., executive of National
Theatre Supply, said this week that nearly
1,500 exhibitors, theatre managers and pro-
jectionists attended the five-day showing
of the new Simplex E-7 mechanism at the
Lincoln hotel in New York.
Walker to Aid Charity Drive
Frank C. Walker, Comerford circuit
executive, has been named as treasurer of
the Cardinal's Committee of the Laity for
the 1938 Catholic Charities Appeal. The
invitation to take the post was extended by
Cardinal Hayes of New York. The drive
will start in 370 parishes on March 27th and
will continue to April 4th. A general public
appeal will be conducted by special gift com-
mittees of men and women from March 10th
to March 26th.
the first
100
years
m-g-m merriment for movie millions
Robert Montgomery . ^^a^?LQI,
"THE FIRST HUNDRED YEARS
TwARREN WILLI AM, ^BBgES^^
Wl Norman Krasna
Screen \***>*^
A Metro-Goldwyn-Mayer Picture
March 12, 1938
MOTION PICTURE HERALD
29
NEW NATIONAL SCHOOL FILM PLAN;
300 THEATRES IN NEW YORK TIEUP
285 Educational Film Libraries
Pledged to Support Program
of Association Authorized
by American Council
Educators' increasing interest in motion
pictures was displayed this week when the
American Council on Education revealed
that representatives of 285 educational film
libraries of schools and other institutions of
learning have pledged themselves to join a
proposed national Educational Film Library
Association and to support its five-point pro-
gram.
Authorization to found and to incorporate
the new association was voted the American
Council last week when the 285 librarians
met in Atlantic City after the National Edu-
cation Association convention. Dr. George
F. Zook is president of the council.
Under present plans the association's aims
will be to :
1. Service as a clearing house for in-
formation on educational films.
2. Act as liaison between producers and
educational film libraries.
3. Establish standards of practice in
teaching with the use of films.
4. Promote the wider use of films in
schools.
5. Encourage production of pictures on
subject matter that schools want.
The Atlantic City meeting was the climax
to two regional meetings held by librarians
within the last two months. The first ses-
sion was in New York City two months ago
and was attended by representatives of li-
braries in eastern cities.
One of the chief difficulties in obtaining
more widespread use of films in classrooms,
it was pointed out at the New York meet-
ing, is that most of the available films are
either of art industrial nature or contain ad-
vertising. Films of this kind, the librarians
agreed, should be eliminated.
A similar attitude was taken by librarians
in the West and Middlewest when they met
in Chicago.
It was decided at both sessions that a
third meeting should be held and, because
of the fact the NEA convention was attended
by representatives of virtually all films li-
braries, it was agreed to gather in Atlantic
City.
Although the Motion Picture Producers
and Distributors of America was not repre-
sented at the Atlantic City meeting, it was
understood that one of the tasks to be under-
taken by the new association will be to aid
in the distribution of the 1,000 non-current
theatrical short subjects selected from the
vaults of producers last summer by the
MPPDA's Advisory Committee on the Use
of Motion Pictures in Education. Dr. Mark
A. May is chairman.
The American Federation of Actors has
been designated to supply the entertainment
at the American Federation of Labor Union
Label and Industrial Exhibition at the Mu-
sic Hall in Cincinnati, May 16-21.
PUPILS VIEW 162
FILMS IN 2 MONTHS
Brooklyn high school students
viewed 162 Hollywood productions
during September and October of
1957, Joseph Mersand, director of the
Institute of Adult Education of Boys
High School, Brooklyn, reported this
week in disclosing the results of a
study of the students' preference
among films.
The study, he said, was undertaken
to determine the influence of films on
students outside of the school building.
Of the 162 films seen, the pupils in-
dicated the greatest preference for
"Dead End" and "Captains Coura-
geous." "Certainly, teachers need not
be pessimistic about the tastes of their
pupils when the majority prefer such
pictures," Mr. Mersand commented.
Other films, in order of preference,
were "Varsity Show," "The Road
Back," "100 Men and a Girl," "Wee
Willie Winkie," "Broadway Melody of
1938," "A Day at the Races," and
"Double or Nothing."
Amateurs to Show
Films at "Party"
Seven motion pictures, produced by ama-
teurs, will be included on the program
March 23rd when Duncan MacD. Little
presents his "ninth annual movie party" at
the McMillin Academic Theatre, New York,
as a part of "Motion Picture Parade," a
series conducted by the division of film study
of Columbia University.
The seven films were chosen by a "jury"
composed of Dan Anderson, feature writer
of the New York Sun; Howard Barnes,
New York Herald-Tribune film critic ;
Wladysaw T. Benda, artist; Eileen Creel-
man, film critic of the New York Sun;
Arthur L. Gale, editor of Movie Makers
Magazine; Professor Mack C. Gorham of
Columbia University; George P. Mills,
director of the 16 mm. department of Pathe
News; Frank S. Nugent, film critic of the
New York Times, and Professor Russell
Potter, of Columbia.
Mr. Little stressed the point that the
"movie party" is not a contest. No prizes
or other awards are offered,
The films to be shown and the producers
are "Eclipse over Peru," Cinecoles ; "Way
to Victory," Photo Patrons Club of the
Newark East Side High School ; "Porpoise
Oil," Dr. Alexander Leighton ; "Voyageur's
Trail," Mr. Little; "The Story of the Ken-
tucky Derby, 1937," Lillian McNulty;
"West Texas Panther Hunt," Tom D. Park,
and "Mystery in the Forest," Khoji
Tsukamoto.
Schools' Motion Picture Com-
mittee Says Its Selections In-
fluence Theatre Attendance of
70,000 Juveniles in 70 Schools
Founded less than three years ago when
the managers of five New York theatres
agreed to lend their support, the Schools'
Motion Picture Committee now has 300
theatres in the metropolitan area of New
York City cooperating in supplying week-
end programs for pupils in 70 schools.
Claiming that its selections and recom-
mendations influence the theatre attend-
ance of approximately 70,000 juveniles, the
committee emphasizes that it is not a
censorship body but a group of parents
and teachers undertaking to survey entire
programs for juveniles instead of features
only.
Short subjects or sequences in newsreels
considered objectionable will result in committee
refusal to approve a program as quickly as a
feature, Mrs. Irving Heyman, of the United
Parents Association, and secretary of the com-
mittee, explained.
The objectives of the committee, as enumer-
ated by Mrs. Heyman, are:
1. "To have motion picture theatres clean and
in safe physical shape in every residential neigh-
borhood in greater New York and to have them
show entire weekend programs with shorts,
trailers, newsreels, vaudeville acts and feature
pictures suitable for junior and senior high
school students with no bank nights or chance
games during the weekend period.
2. "To have several motion picture houses in
easily accessible neighborhoods throughout
Greater New York showing Saturday morning
or all day Saturday programs for children
under 12 years of age. These programs are
never to run more than two hours and prefer-
ably an hour and a half.
3. "To influence producers to make more
short subjects suitable for younger children and
to convince the producers there is a large fam-
ily audience for such pictures.
4. "To promote visual education and classes
in motion picture appreciation through faculty
groups of teachers from primary, junior and
senior high schools, private and public, that are
affiliated with the Schools Motion Picture Com-
mittee.
5. "To contact all like-minded groups, learn
all we can from them, and where possible, to
work with them."
"We merely ask for permission to view cer-
tain programs so that we may request the mana-
ger to delete sections we feel harmful," Mrs.
Heyman said. "If the manager leaves them in
his program, we merely do not add his theatre
to our recommended list."
After reviewing pictures, using the same set
of standards employed for the Horace Mann
School Bulletin, the committee sends a weekly
release to newspapers, listing the theatres in
which "appropriate" programs will be shown.
The motion picture editors of all newspa-
pers, except the tabloids and the New York
Journal- American, publish the committee's rec-
ommended list each Friday. News and dramatic
commentators on Station WNYC also mention
the decisions.
Last week's approved list contained the
names of 66 out of a possible 300 theatres.
30
MOTION PICTURE HERALD
March 12, 1938
LOEW, FOX DIVIDENDS;
SONOTONE NET RISES
Paramount Broadway Corpora-
tion Reports Loss; Receipts
Decline in Canadian Theatres
Declaration of dividends by Loew's, Inc.,
and by Twentieth Century - Fox and a re-
port by Sonotone Corporation of a 209
per cent increase in net profit for 1937 over
1936 highlighted this week's financial news.
Paramount Broadway Corporation reported
a net operating loss of $236,852 for 1937
and gross receipts of theatres in Canada de-
clined 2.8 per cent.
Time, Inc., announced a loss of $19,000
on the operation of "March of Time" during
1937. Western Electric declared a 25 cent
dividend on the capital stock, payable March
31st to stockholders of record March 25th.
John D. Hertz, New York director of
Paramount, disposed of 1,853 shares of the
company's second preferred stock, held by
him through Lehman Brothers. This com-
prised the largest of three January stock
trades of film company officers, directors
and principal stockholders reported in the
semi-monthly summary of the Securities
and Exchange Commission. At the close
of the month, Mr. Hertz still held 2,700
shares of Paramount second preferred
stock through the banking firm.
The only other film stock sales reported in-
volved 100 shares of Grand National common
disposed of by Kirk W. Todd, Pittsburgh, direc-
tor, who held 150 shares at the end of January,
and 700 shares of Warner Brothers preferred
stock disposed of by Renraw, Inc., which still
held 12,800 shares.
Acquisition of seven shares of Loew's Boston
Theatres common stock was reported by Loew's,
Inc., which held 98,552 shares January 31st.
Reports on the stock holdings of persons be-
coming officers or directors of corporations in-
cluded returns from Matthew Fox, Universal,
and Leon Fromkess, Monogram, both elected
to office in January, neither of whom held any
of the equity stocks of his corporation.
The dividend declared by Loew's, Inc., was
50 cents a share on the common stock, pay-
able March 31st to stockholders of record
March 12th.
371/2 Cen+ 20th-Fox Dividend
Twentieth Century - Fox directors declared
a cash dividend of 2>7l/2 cents per share for
the first quarter of 1938 on the outstanding
preferred stock of the corporation payable
March 31st to stockholders of record at the
close of business March 24th. The board also
voted a cash dividend of 50 cents per share
on the outstanding common stock, also pay-
able March 31st to stockholders of record
March 24th.
Sonotone, manufacturer of equipment for both
private and theatre use of deaf persons, reported
a net profit of $205,221, after taxes and other
charges, for 1937, compared to a net of $66,213
in 1936. The 1937 net is equal to 25 cents per
share on 789,322 shares of common stock, while
the previous year's net equalled 7 cents per
share.
In addition to the net operating loss reported
by the Paramount Broadway Corporation, which
operates the Paramount Theatre and office
FOX PAYROLLS
TOTAL 6,000
Including studio workers, Twentieth
Century-Fox employs more than 6,000
persons weekly, according to figures
compiled by J. H. Lang, assistant sec-
retary of the company.
There are 500 employed in the home
office, 1,200 in the 37 branches in the
United States and Canada, and more
than 900 in the 132 offices and
agencies abroad.
The New York home office of
Movietone News employs about 150;
three times that number represent the
newsreel in other parts of the world.
building at Times Square in New York, the
corporation reported a combined deficit at the
end of the year of $449,143.
Income from operations amounted to $1,007,-
034.76 and expenses totaled $831,449. Loss on
sale of capital assets for the period aggregated
$17,521, with a balance of $254,374 transferred
to the deficit account. The deficit at the end
of 1936 was $454,314.28.
Canadian Theatre Statistics
The Canadian statistics showed that Toronto,
with 102 theatres, had a total paid attendance
of 22,301,324 for the year, the gross receipts
being placed at $5,198,000. Montreal's 62 the-
atres had an aggregate attendance of 22,006,918
for the 12 months and gross receipts totaled
$4,797,300. The average admission price in
Toronto was 23.3 Cents, while that for Mon-
treal was 21.8 cents.
The highest admission price average was in
London, Ont, where the figure was 27.6 cents.
St. John, N. B., had the lowest average,
19.2 cents.
Aggregate attendance at the 32 theatres in
Winnipeg, Canada's third largest city, was
7,205,539, with total gross receipts of $1,592,000.
In Vancouver, B. C, attendance totaled 8,950,-
627 with a gross of $1,850,000 for the year.
The four largest cities of the Dominion, hav-
ing one-fourth of all theatres in the country,
had slightly more than 60 millions paid at-
tendance during 1937, with total gross receipts
of approximately $13,420,000.
The Dominion Bureau of Statistics reported
the receipts of 66 film exchanges in Canada
for 1936 totaled $7,547,700, an increase of 8.2
per cent as compared to 1935. The annual pay-
roll of the exchanges was $1,008,400 and there
were 272 women and 378 men employed.
Time, Inc., reported a loss for the calendar
year 1937 of $19,000 on the operation of the
film series, "March of Time." The reel
brought in $1,162,000 in revenue from more
than 10,000 theatres throughout the world.
Blank Souvenirs Presented
Wrist watches engraved with a notation
of the 25th anniversary dinner to A. H.
Blank in Des Moines in November have
been presented to the Governors of Nebraska
and Iowa, who attended. The presentations
were made by Ralph Branton, general man-
ager of Tri-States Theatres, Inc.
Studios Estimate
Damage by Storm
At Over $300,000
With studio damages estimated at more
than $300,000, Hollywood executives and
employes of the motion picture industry this
week looked back upon the worst storm in
Southern California in the last 60 years and
began concentrating on getting production
schedules back to a normal basis.
The film industry suffered its greatest
losses through the halting of shooting.
Thousands of workers were marooned in
their homes and in automobiles on their way
to work Wednesday when the downpour
reached its height, cutting off North Holly-
wood and Burbank where the Universal,
Republic and Warner Brothers lots are
located.
Val Paul, studio manager at Universal,
estimated losses in sets at $75,000. Power
failed completely at Republic and much of
the studio property was swept away.
Warner Brothers continued shooting for
some time Tuesday but power line failure
caused an early halt, as was the case at
Universal. Warner Brothers estimated the
loss of sets at $25,000.
Approximately 15 theatres of the Fox
West Coast circuit were closed and business
in those which remained open was slight.
Selznick International and the Hal Roach
studios, in Culver City, sent their workers
home early. Metro-Goldwyn-Mayer, also in
Culver City, stopped shooting early and re-
ported $10,000 damages on the lot.
The Scotch village set being used for
Twentieth Century-Fox' "Kidnapped," was
destroyed and will be rebuilt at an estimated
cost of $20,000.
Workers at Paramount were kept busy
piling sandbags in studio streets to protect
the film vaults. The camera department was
flooded but shooting continued.
RKO was forced to rearrange shooting
schedules but it reported no property dam-
age. No damage was reported' at United
Artists nor at Columbia.
Only one death was reported among
employes of studios. It was that of Warren
Atherton, studio technician, who was
drowned in Glendale.
For a time on Thursday it was feared
radio programs emanating from the coast
would have to be cancelled but, for the most
part, this was not necessary.
AMPA Votes Changes
In Annual Ad Award
The Associated Motion Picture Advertisers
annual advertising awards will be changed
this year, it was decided at a membership
meeting at the International Casino in New
York last Thursday, following a report by
Vincent Trotta, chairman of the awards
committee.
Mr. Trotta submitted three proposals as a
result of the committee's deliberations. These
were that the type of awards remain as
heretofore, or that a reclassification include
awards for the best work done by the ad-
vertising departments in various divisions,
or to make first, second and third awards to
departments for best all around campaigns.
AND A LITTLE LION
SHALL LEAD THEM!
All the entertainment's on the screen when Leo, Jr. leads the way with
his feature -value Short Subjects. More and more the proven box-office
appeal of M-G-M's Shorts results in program- building that builds a steady
clientele. M-G-M Shorts are produced with every M-G-M feature facility!
SHORT TALK! Announcing a real novelty "An Optical Poem", one of the Miniatures . . . let's hear
what your audience says! . . . The next "Crime Doesn't Pay" is "Miracle Money". . . one of the best!
Bob Benchley's "How To Figure Your Income Tax" is on the way! . . . Another Historical Mystery "The
Ship That Died". . . this series is going like wildfire! . . . Fitzpatrick's "Glimpses of Austria" just timed
with the current news . . . this Technicolor series is tops! . . . Pete Smith's next "Three On A Rope" keeps
up his amazing percentage . . . everybody loved the M-G-M Musical "Canary Comes Across". . .
have you noticed the swell Laurel-Hardy reissue results? . . . Jimmie Fidler's "Personality Parade"
clicking big . . . The New Audioscopik is America's new hobby . . . M-G-M Shorts — but sweet!
32
Pick ford Reports
UA Sale Delayed
By Tax Questions
Delays in the negotiations for the pur-
chase by John Hay Whitney and David O.
Selznick, with Samuel Goldwyn and Alex-
ander Korda, of the United Artists stock
held by Mary Pickford, Douglas Fairbanks,
Sr., and Charles Chaplin, have been caused
by the necessity of ironing out attendant
tax problems, Miss Pickford said last week
when she arrived in New York from Chi-
cago.
The government, she said, would consider
the stock transaction an outright sale, and
the taxes to be paid by herself, Mr. Chap-
lin and Mr. Fairbanks on the transaction
would be heavy. While refusing to divulge
the amount which would be involved in the
deal, Miss Pickford indicated that substantial
cash payments would be made.
The price is being negotiated, she said.
Mr. Korda and Mr. Goldwyn, a few months
ago, carried on negotiations to buy the stock
and under that deal they would have paid
$6,000,000 for the three-fifths stock interest.
Meanwhile, John R. Sutro, a member of
the board of directors of London Films,
announced, before sailing for England last
week, that nothing conclusive regarding the
future of Mr. Korda in United States was
decided upon during three weeks' stay in
this country. However, Mr. Sutro added,
Mr. Korda will continue with United Artists.
Under the pending United Artists deal,
Miss Pickford, Mr. Chaplin and Mr. Fair-
banks would be given the privilege of a
release. Mr. Chaplin plans to continue to
produce, Mr. Fairbanks' plans are indefinite
and Miss Pickford has no present plans for
reentering production.
"Our policy," Miss Pickford said, "has
always been to maintain on open door for
the best producers who seek a release for
product commensurate with United Artists'
high standards. I am sure that Goldwyn,
Korda and Selznick, fine producers them-
selves, will continue the same policy."
Miss Pickford also told reporters that she
considers double bills as the greatest menace
to the motion picture industry. She said she
deplores the combination of two large-scale
productions on one bill at an admission price
of 20 cents.
Miss Pickford spent two weeks with her
husband, Buddy Rogers, in Chicago, and
plans to remain in New York for six weeks.
During her stay in New York she plans to
attend to business matters, including the or-
ganization of a cosmetics company and the
development of a projector device to pre-
vent film fires.
McKay to Resume Private Practice
Willard S. McKay, whose resignation as
general counsel for Universal takes effect
with the expiration of his contract March
16th, will resume private practice in asso-
ciation with Sol A. Rosenblatt, former NRA
film code administrator, and William Jaffe,
Mr. McKay, who will continue as special
counsel for Universal, will make his head-
quarters in the International Building, Radio
City.
MOTION PICTURE HERALD
Court Approves 3 Films
For Grand National Release
Under a court order filed this week and
approved by William P. James, federal court
judge in Los Angeles, Phil Goldstone, head
of Criterion Pictures, Inc., will produce
three "Renfrew of the Royal Mounted" film
for distribution through Grand National.
Grand National originally announced four
Renfrew pictures, but only one was com-
pleted before the company filed a voluntary
petition under Section 77B of the bankruptcy
law. This week's order authorizing the re-
maining three Renfrew films was obtained
by Edward L. Alperson and Lloyd Wright,
Caravel Ready
IVith Ad Series
"Sponsored" advertising pictures con-
structed and exploited in the same fashion
as theatrical short subjects, including the
use of Hollywood "names," studio tech-
nicians and talent, and field exploiteers, was
announced last Friday by Caravel Distribut-
ing Corp., Stanley Neal, managing director.
The producers even adopted the cocktail
party technique of the picture business to
make their opening announcement, showing
their first under the new policy, a $35,000
three-color Bristol-Myers Ipana Toothpaste
cartoon, to some 230 members of national
advertisers, advertising agencies, theatre cir-
cuit buyers and news and trade press.
The subject itself, entitled "Boy Meets
Dog," was animated from Gene Byrnes'
"Reg'lar Fellers" comic strip, and contains
an entertainment emphasis and a minimum
of advertising unique among sponsored reels.
Victor McLeod wrote the story, and Rudy
Zamora and Frank Tipper were the ani-
mators, with backgrounds by Charles Con-
ner and Ray Forkum. The voices of Fred
Allen, Joe Penner, Ritz Brothers and Ros-
coe Ates were used, also lyrics and music
by Frank Churchill, who wrote "Three Lit-
tle Pigs" and "Snow White" for Walt Dis-
ney. RKO's and NBC's Nathaniel Shilkert
directed the music, and Walter Lantz, re-
sponsible for Universal's "Oswald the Rab-
bitt" cartoons, directed.
Claiming a possible gross theatre-audience
circulation of some 40,000,000 persons, Mr.
Neal said that "Boy Meets Dog" will be the
first of a series for various national ad-
vertisers, and for which distribution and ex-
ploitation plans have been formulating for
two years, when the 16-year-old Caravel ad-
vertising-film production company first un-
dertook distribution. Opening on April 1st
in some 250 first runs along the Atlantic Sea-
board the first of the series already has been
booked into some 3,500 theatres, according
to the company.
The theatre exploiteers to be sent on the
road will not necessarily concentrate on the
sponsored short, but, if the exhibitor so de-
sires, will aid in exploiting his whole pro-
gram. Mr. Neal said that this will be given
first time exploitation attention will be given
at the scene of exhibition to an advertising
reel. There will be a release monthly, all
single reelers. All subjects will be in three-
color, for the most part in animated cartoons.
A publicity-advertising-exploitation de-
partment is now being created at the home
office in New York, under direction of Bert
Ennis.
March 12, 1938
Cultural Trends
And Music to Be
Leaders in music, radio, the theatre, ad-
vertising, education and motion pictures will
gather Friday and Saturday at the Lincoln
School Auditorium of Teachers College,
Columbia University, New York, "to analyze
the factors and trends in American recrea-
tion and entertainment which influence and
shape the culture of the nation."
The conference is sponsored by Junior
Programs, Inc., in cooperation with the Na-
tional Recreation Association, the Radio
Committee of the Child Study Association of
America and the Association for Arts in
Childhood.
Junior Programs, Inc., non-commercial and
non-profit organization for selection and pro-
duction of cultural entertainment for chil-
dren, was organized four years ago as a
women's club project by Mrs. Dorothy L.
McFadden.
Among those who will participate in a
series of informal discussions, which the
general public is invited to attend, will be
Lee Pattison, manager of the Metropolitan
Opera Company Spring Season; Eddie
Dowling, theatrical producer; Julius F. See-
bach, director of Program Operations of the
Mutual Broadcasting System; Mrs. Olive
Sharman of N. W. Ayer and Sons, adver-
tising agency; William P. Montague, Jr.,
Paramount News; Dr. Sidonie Matsner
Gruenberg, Director of the Child Study As-
sociation of America ; Dr. Rollo G. Reynolds
of the Horace Mann School, and approxi-
mately 50 other leading representatives of
professional, educational and organized audi-
ence groups.
Under the general topic of "Audience of
Tomorrow," four panel discussions will be
held. The first two will be held beginning
at 2:00 p. m. on Friday, and the others
on Saturday, beginning at 10 o'clock. Mr.
Pattison will be discussion leader of the first
panel on music; L. Keith Tyler, Ohio State
University, will conduct the panel on radio,
and Mrs. McFadden will have charge of the
discussion of the legitimate theatre.
The speakers who will participate in the
fourth panel, "The Motion Pictures and the
Audience of Tomorrow," with Dr. Frederic
M. Thrasher, technical director of the Met-
ropolitan Motion Picture Council, as discus-
sion leader, are:
V. C. Arnspiger, vice-president of ERPI
Classroom Films, Inc. ; Mrs. Edmund Cahill,
national chairman of motion pictures, Fer-
eration of Music Clubs; Eleanor Clarkson,
Parents' Magazine ; Mrs. Bettina Gunczy,
National Board of Review of Motion Pic-
tures ; Rita Hochheimer, assistant director,
visual instruction, New York City Public
Schools; Alice V. Keliher, chairman, Com-
mission on Human Relations; Mrs. Alonzo
Klaw, Schools Motion Picture Committee;
Mrs. James F. Looram, chairman, Motion
Picture Department, International Federa-
tion of Catholic Alumnae ; Mrs. Leon A.
Mclntire, national chairman, Motion Picture
Committee, National Society Daughters of
the American Revolution ; Mr. Montague,
Paramount News ; Gunther von Fritsch,
director, short subjects, and Mitzi Hoch-
stadt, age 15, James Madison High School.
March 12, 1938
MOTION PICTURE HERALD
33
THE HOLLYWOOD
SCENE
Eight Completed
The violent rainstorm which struck
Southern California simultaneously with the
advent of March completely submerged all
Hollywood production plans, for a short
time. Practically every studio was under
from one to three feet of water, the Culver
City area was isolated and the rampaging
Los Angeles river threatened disaster to
the Universal, Republic and Warner plants.
Thousands of film employees were marooned.
Nevertheless, prior to the flood, four pro-
ductions had been started and eight finished.
Monogram began work on "Female Fugi-
tive," in which Evalyn Venable and Craig
Reynolds are featured. This, and the other
three films, were delayed during the week;
very little work was done on any of them.
As the waters cut large segments of land
from the back lot, Universal proceeded with
"Lady in the Morgue." Preston Foster,
Patricia Ellis and Larry Blake are the
principal players.
Handicapped as it was, MGM continued
work on "Snug Harbor," in which Dennis
O'Keefe, Florence Rice, Ray Bolger, Nat
Pendleton and Una Merkel will be seen.
Republic, which had announced two films
to start, was able only to get "Thunder in
Alaska" under way. This will present Rich-
ard Arlen, Beverly Roberts and Lyle Talbot.
Finished Before the Rain
All the completed pictures had been fin-
ished before the rain began to fall. Colum-
bia was able to complete "Hidden Trails,"
in which will be Charles Starrett, Iris Mere-
dith, Ed LeSaint, Edward Cobb, Bob Nolan,
Dick Durtis and John Tyrell. Also, for
this company's release, Larry Darmour
wound up "Stage Coach Trail." The cast
includes Jack Luden, Eleanor Stewart, Hal
Taliafero, Harry Woods, Slim Whitaker,
Jack Ingraham and Bob Kortman.
Paramount finished "Stolen Heaven."
Gene Raymond and Olympe Bradna are the
stars. The featured players include Glenda
Farrell, Lewis Stone, Porter Hall, Joseph
Sawyer, Douglass Dumbrille and Ferdinand
Gottschalk. Bert Roach, Esther Dale, Rolfe
Sedan, Ferdinand Schumann-Heink and
Hooper Atchley are listed among the sup-
port.
MGM Completes One
At MGM "Judge Hardy's Children" was
finished. It will present Lewis Stone,
Mickey Rooney, Cecelia Parker, Fay Hol-
den, Ann Rutherford, Robert Whitney,
Jacqueline Laurent, Leonard Penn, Ruth
Husses, Janet Beecher and Betty Ross
Clarke. Down Washington Boulevard, ac-
cessible via watercraft only, Hal Roach fin-
ished "Swiss Miss." Stan Laurel, Oliver
Hardy, Delia Lind, Walter Woolf King and
Adia Kusnetzoff are the principal players.
Universal finished "The Last Stand," in
LOEWS LAUNCHES
SCREEN FORECAST
A four page monthly publication
Students' Screen Forecast has been
launched by the Loew circuit. It is
published by the circuit's school de-
partment and will be circulated in the
junior high schools, high schools and
parochial schools in the five boroughs
of New York City. The publication is
devoted to news of coming films and
is designed to appeal to students,
teachers and parents.
Oscar A. Doob, advertising and
publicity director, is editor, and
Ernest Emerling is associate editor.
The advisory board includes Mrs.
James F. Looram, film chairman of
the International Federation of Cath-
olic Alumnae; A. M. Bush, president
of the Parent -Teachers' Association
of Samuel Tilden High School; A. L.
Simon and Raymond Jacobson.
which Bob Baker, Constance Moore, Earl
Hodgins, Fuzzy Knight, Glenn Strange and
Jack Kirk will be presented.
Monogram completed "The Land of Fight-
ing Men." The cast includes Jack Randall,
Colorado Hill Billies, Herman Brix, Louise
Stanley, Dickie Jones, Wheeler Oakman,
Lane Chandler, Ernie Adams and John
Merton.
RKO-Radio, which as far as actual storm
damage was concerned was the least effected,
wound up shooting "Law of the Under-
world." Chester Morris, Anne Shirley,
Richard Bond, Walter Abel, Eduardo Cian-
nelli and Lee Patrick occupy the leading
roles. Paul Guilfoyle, Eddie Acuff, Frank
M. Thomas, Jack Arnold, Jack Carson,
George Shelley, Paul Stanton, George
Irving, Cecil Kellaway and Florence Lake
are supporting players.
Saturday Previews
Previewing pictures to the type of audi-
ences for which they are intended is rapidly
becoming the vogue. In practise for some
time by the surprise preview method and
with representatives of the various services
invited to studios to inspect army, navy,
aviation and similar features, the idea was
extended several months ago by Jed Buell,
who chose to preview a series of outdoor
action films on Saturday afternoons to audi-
ences composed almost exclusively of
youngsters.
Last Saturday morning, Barney Sarecky,
producer of the highly imaginative and fan-
tastic serial "Flash Gordon's Trip to Mars,"
elected to show the first three chapters to
three or four hundred newsboys who dis-
tribute the Hollywood Citizen-News. The
exuberance of the youngsters caused Paul
Snell, publicity director for Sol Lesser, to
decide to preview "Rawhide" next Saturday.
In "Rawhide" baseball player Lou Gehrig
and Smith Ballew are featured. Simultane-
ously with the preview of the picture on the
West Coast, Mr. Lesser is planning to show
the film to sports writers at the Yankee
spring training camp and adjacent training
centers.
Sky, Land, Water
Three of Paramount's most important
offerings this season will deal with man's
conquest of the sky, the field and the stream.
"Men with Wings" covers the whole story
of aviation and will do it in color. Down
in Texas director James Hogan has a com-
pany working on a 10,000 acre ranch shoot-
ing authentic backgrounds for "The Texan."
The story traces the movement of great
herds of cattle north over the Chisholm
Trail during the period immediately follow-
ing the Civil War. Alaskan rivers are the
locales of "Spawn of the North." The action
revolves around piracy in the salmon fishing
waters.
MGM is also in the popular trend with
"Test Pilot," an aviation story, and the
forthcoming "Northwest Passage," locations
for which will be the northern part of the
United States and Canada.
Warner Bros., whose "Gold is Where
You Find It" is almost entirely an outdoor
picture, will proceed soon with the produc-
tion of "The Valley of the Giants," not
ogres, but California's mighty redwood trees.
Songs Purchased
Paramount has purchased 15 songs, all
written by Stanley Adams and Hoagy Car-
michael. The titles are: "Any Time At
All," "After You What Then," "Meanin'
Nuttin' Personal," "'S Funny But True,"
"Just Love Alone," "No More Blues," "I'm
Out of Town," "You Got Me Under Your
Thumb," "Help, Help This Heart of Mine,"
"Do Your Ears Ever Burn," "You Hit the
'H' in My Heart," "Button, Button," "And
So It Starts," "Tonight Is the Night" anH
"She's My Darling for All That."
V
Gladys Swarthout, opera and motion pic-
ture star, will leave New York in May for
a six weeks tour of South America, after
which she will sail from Buenos Aires for a
concert tour and vacation in Europe. She
will be accompanied by her husband-man-
ager, Frank Chapman. Miss Swarthout's
tour will follow an engagement at the Metro-
politan Opera House in New York. At
present she is in Hollywood completing
"Romance in the Dark," for Paramount.
34
MOTION PICTURE HERALD
March 12, 1938
THREE FOR ONE QUOTA PROPOSAL
THREATENED ANEW IN PARLIAMENT
Committee Hearings in Upper
House Set for March 14th
With Reintroduction of Stan-
ley Amendment a Possibility
by AUBREY FLANAGAN
in London
The Films Bill, safely through the shoals
of the House of Commons and its second
reading in the House of Lords is set for
committee consideration in that body on
March 14th but it now appears probable that
the three for one quota proposal, howled
down in the Commons, may be reintroduced
before the Lords, perhaps in a modified form.
Such an amendment was discussed at an
unofficial meeting of Commons members,
called by Colonel Baldwin Webb to enable
American renters to appeal to exhibitors
on the grounds of their prestige on the
British screen. Present were Fayette All-
port, Sam Eckman, Francis Harley; Charles
Metcalfe, retiring president of the Cinema-
tograph Exhibitors Association, and Ken-
neth Nyman, new executive of that group;
John Maxwell, and Robert Morrison, MP.
Mr. Maxwell, who last week pleaded with
exhibitors to agree to the three for one pro-
posal, supported the representatives of the
American distributors but the exhibitors re-
mained adamant, claiming that even if the
triple quota was applicable to exhibitors the
renters' circuits would have a monopoly.
Using statistics, Mr. Maxwell argued against
the threat of shortage brought up by exhibitors,
saying that 90 "quickies" were made annually
in the past two years, averaging 300 playdates
each of three days. Multiplying the number of
playdates by length of run by the number of
films, he pointed to the resulting 81,000 "quota
days." A British film costing £60,000, he said,
would be booked for 1,500 playdates, chiefly
for six days each. Thus, he concluded, similar
computation would give a £60,000 film 270,000
"quota days."
By April 1st the Bill will in all probability
become law, in the form in which it now stands,
a strange, bedraggled, and anomalous form,
say its critics, affording protection to one rather
than all.
The last Commons stage, and the few days
which preceded it were nothing if not excit-
ing, with Mr. Stanley's last minute introduc-
tion of his three for one quota proposal, the
surging explosion of trade revolt, the mass
lobbyings and telegraphic torrents — and the ul-
timate withdrawal of the scheme by a cabinet
minister deputising for the invalid president of
the Board of Trade. It was a triumph of cor-
porative and immediate action — and rather a
shamefaced retreat on the part of the Govern-
ment.
Three for one, which American renters here
believed might give them the opportunity of
spending money constructively, and of making
films economically and of adequate entertain-
ment value is not necessarily dead, especially
in view of John Maxwell's plea for adoption
and of the fact that Sir Kingsley Wood, an-
nouncing the withdrawal of Mr. Stanley's vexed
amendment, suggested that Mr. Stanley might
himself decide to revive it in the Lords. . . .
But it is a very misleading corpse if it is not.
This Lords stage for all its unlikelihood of
INDUSTRY LEADERS
CROWD CEA BANQUET
More than 900 representatives of
the British motion picture industry,
Government executives and guests at-
tended the annual banquet of the
Cinematograph Exhibitors' Associa-
tion at Grosvenor House, London,
Tuesday evening. Ernest Brown, min-
ister of labor, was guest of honor and
ten members of Parliament were pres-
ent as well as members of the House
of Lords and civic leaders.
Kenneth Nyman, new president of
the CEA, recognized Mr. Brown's pres-
ence as a formal notice of the Gov-
ernment's satisfaction over the current
relations between labor and employers
in the trade as well as the acceptable
functioning of the conciliation boards.
Mr. Nyman paid a tribute to the tact
and cordiality of officials of the Board
of Trade.
further vital change is nevertheless being
watched with either hope or anxiety, accord-
ing to the watchers' particular prejudices. The
producers or those of them represented by the
Film Group of the Federation of British in-
dustries have already circularized the Upper
Chamber, pleading the case for higher quotas
and a widening of the purposes of the Films
Council to achieve this end.
The proletariat, as represented by the Na-
tional Association of Theatrical Employees and
the Association of Cine Technicians, whose
panacea for plebeian and capitalistic ills is an
increase of the quota to the Moyne Commis-
sion figures, are not above canvassing the aid
of the Landed Gentry and their more recently
created Peers. Such matters will be raised in
the Lords — where abundantly the abiding spirit
of party and Governmental loyalty thrives.
Exhibitors, whilst now content to let the Bill
rest on its allegedly dubious merits, will watch
the Lords stages, lynx-like, for any effort to
raise the quota percentages, confident that
action like unto that with which they beat a
three for one retreat, will enable them to con-
quer again.
Over no proposal, presented either by Stan-
ley, or trade or independent agencies, has there
been such a spontaneous and indeed united
chorus of resentment and revolt than over the
three for one scheme. It is, indeed, not to be
wondered at, for, apart from its merits, or de-
merits, its last minute introduction, after Stan-
ley seemed to have announced rejection of the
wider reciprocity scheme embracing it, — his
phrasing was loose and in some respects mis-
leading,— without the time or provision for the
trade to examine it properly, was bound in-
evitably to exasperate those affected.
Originally bound up with the alternative
quota plans, the three for one scheme was re-
introduced by Mr. Stanley after he had an-
nounced his rejection of the wider proposal,
and, he claimed, represented suggestions made
to him by the producers in October. The trade
and many parliamentarians neglected to notice
that after Mr. Stanley in Committee on Feb-
ruary 8th had announced his abandonment of
the alternative plan, he stated, on February
10th that he intended to ask the House to ac-
cept his three for one principle.
The scheme, briefly, was that for the pur-
poses of renters quota, a film which had been
made at a labor cost of £30,000 ($150,000) or
over — four times the minimum prescribed in
the Bill — might count as three films for its
renter.
Whence came the idea? There is one section
which alleges wire pulling on the part of Ameri-
can renters. There is another which saw manip-
ulations on the part of renters, not necessarily
American, with circuit release. Much more prob-
able is that it was a sincere, and, he thought,
constructive effort by Stanley to help produc-
tion of films which might reach the standards
of the American market. Captain Euan Wal-
lace, his Parliamentary secretary, made it clear
that it was the Board of Trade's apologia that
they believed the proposal would encourage
the £60,000 ($300,000) film. He understood the
renters would welcome the idea but neverthe-
less he did not believe that all their films would
be made under this plan. America and her
markets were imperative. Here was a mode of
entry.
Exhibitors, however, who had seen in the pro-
posal the likelihood that renters would be con-
tent to make all their films under this plan,
and thus bring about a critical shortage of
product, with the consequent extinction of many
smaller exhibitors, had primed members more
than generously with telegrams, letters and
verbal persuasions, and when the proposal en-
tered the realms of discussion, the chorus of
criticism and objection was all but unanimous.
So, with the exhibitors arguments that
shortage of product would result, and that with
the present cut in Hollywood production fig-
ures, the necessary minimum of British quota
films would be only thirty three, with some
3,500 odd telegrams arriving at the House, with
the press hastily and efficiently called to the
exhibitors aid, and Mr. Stanley himself made
more unwell than ever, members of the House
of Commons talked the three for one formula
out of court, where there is every likelihood
it will remain.
This penultimate gesture, however, was not
the only Stanley somersault to provoke criti-
cism. It should, for instance, be remembered
that the Bill's spokesman, after stating em-
phatically that ten per cent was the highest
practicable maximum at which exhibitors could
start their new quota obligations, later raised
it to twelve and a half per cent!
Despite the unceasing Imperialism of the
Mother of Parliaments, the president of the
Board of Trade sponsored a proposal to exclude
all Canadian, Indian and Australian — and other
Imperial — films from the the privileges of
renters quota — and his Commons agreed. Em-
pire producers are vexed and the Premier of
New South Wales, invoked by a struggling
local industry, appealed unavailingly to the
Government to hold its hand.
A tighter definition of labor costs, under
which the Board will have power to reject any
film on which excessive payments to an artist
or technician seem unjustified, has been intro-
duced and passed. So, too, has a long over-
due narrowing of the terms under which news
films are defined, replacing an absurdly worded
clause which was consistently used for the re-
jection of documentaries and interest films
frequently of undoubted entertainment and
artistic value.
There, for the moment, the situation rests,
with the Bill gradually but surely taking the
shape its sponsor Oliver Stanley originally out-
lined, justifying a forecast consistently made
in these columns since November last.
March 12, 1938
MOTION PICTURE HERALD
35
IN THE
CUTTING ROOM
Three Comrades
(MGM)
Melodramatic Romance
Although certain alterations have been made
in the basic story, MGM, with Joseph L. Man-
kiewicz in charge, is producing "Three Com-
rades" in such a manner that the release print
will embody the full spirit of Erich Remarque's
original. The changes were for the purpose of
forestalling controversy.
Because of "All Quiet on the Western Front"
and "The Road Back," picturizations of Re-
marque's works are comparatively wellknown
to American audiences. It is a post-war story
of three young veterans who pledge their
friendship to battle life together to rehabilitate
themselves. Revolution constantly surrounds
them, but their efforts are made easier when a
girl, marching along with the trio, marries one
and is their inspiration until her death.
Frank Borzage's identification with such films
as the original "Seventh Heaven," "Humor-
esque" and "A Farewell to Arms," reveals in
pointed manner the atmosphere and moods of
direction.
Cast names give exhibitors much with which
to work. Robert Taylor, Franchot Tone and
Robert Young are the three comrades. The girl
is Margaret Sullavan, absent from the screen
for some time but remembered for "Only Yes-
terday," "Next Time We love" and "The
Moon's Our Home." Other important charac-
ters are Henry Hull, Guy Kibbee, Lionel Atwill
and Sarah Padden.
Release date: Mid-May, tentatively.
Judge Hardy's Children
(MGM)
Family Narrative
This production will be the third in the
"Judge Hardy Family" series. The others were
"A Family Affair" and "You're Only Young
Once." The members of the family to be seen
are Lewis Stone, Mickey Rooney, Cecilia Park-
er and Fay Holden, again occupying the same
roles as in "You're Only Young Once," and
Ann Rutherford again appearing as "Polly
Benedict." The story is based on the characters
created by Aurania Rouverol and it will be di-
rected by George B. Seitz, who was in charge
of the earlier numbers of the series.
Newcomers to the series are Robert Whitney,
a recruit from the New York stage where he
was featured in "The Miracle," "Sister Bea-
trice" and "Gold Eagle Guy," and Jacqueline
Laurent, a French stage actress, both of whom
are making their screen debut. Others to be
seen include Leonard Penn, who was seen in
"The Firefly," Ruth Hussey, another promising
newcomer, Janet Beecher, who has played char-
acter roles in numerous pictures and Betty Ross
Clarke.
In the third chapter of the life-experiences of
"Judge Hardy" and his family, which will have
its full allotment of comedy and romance, the
Judge is thrust into the hurly-burly of Wash-
ington politics.
Release date: March 25 (tentative').
Co Chase Yourself
(RKO-Radio)
Comedy
While the completed structure will be deco-
rated with music and dancing, the framework is
comedy. Designed as Joe Penner's first star-
ring vehicle, the main plot will be liberally
sprinkled with gags in dialogue, situations and
characterizations. The film's forte will be wild
and woolly comedy.
In theme the picture deals with the hilarious
adventures of a goofy bank teller who is kid-
naped by bandits robbing the bank.
The story used is adapted from an original
by Walter O'Keefe. It was adapted by Paul
Yawitz, whose screen credits include "Crashing
Hollywood," "Breakfast for Two" and "They
Wanted to Marry," and Bert Granet, who did,
among others, "Maid's Night Out," "Quick
Money," "Meet the Missus" and "High Flyers."
The director, Edward Cline, has made four re-
cent RKO-Radio features, "Hawaii Calls,"
"High Flyers,'' "On Again, Off Again" and
"Forty Naughty Girls." Production comes
under the guidance of Robert Sisk.
The film will give Joe Penner his first chance
at a starring role, and will also give Lucille
Ball her first opportunity at a leading part.
The supporting cast will include Vicki Lester,
seen in "This Marriage Business" and "Vogues
of 1938" ; Fritz Feld, featured in "Bringing Up
Baby" and "Tovarich" ; Bradley Page, one of
the screen's foremost heavies ; Richard Lane,
Tom Kennedy, Granville Bates, George Irvin,
Margaret Armstrong, Frank M. Thomas, Will-
iam Franey and Jack Carson.
Release date: April 22, 1938.
Mr. Moto's Gamble
(20th Century-Fox)
Mystery et Al
Many are familiar with the adventures of the
Oriental detective, "Mr. Moto." J. P. Mar-
quand's Saturday Evening Post stories and
Peter Lorre's screen creation of the character
have served to make a favorite of the tricky
sleuth, whose favorite stunt is character chang-
ing.
To support Lorre in "Mr. Moto's Gamble,"
producer Sol M. Wurtzel has rounded up a
well balanced cast. Keye Luke, who has made
a favorable name for himself as "Lee Chan" in
the Warner Oland series, will be seen in a simi-
lar role of a super-willing but comically inef-
fective assistant. Romance will be handled by
Dick Baldwin, seen in "Love and Hisses," and
Jayne Regan, who appeared in the romantic lead
in "Thank You, Mr. Moto." A third side of
this romantic triangle will present Lynn Bari.
Harold Huber, seen in several "Chans" and "A
Slight Case of Murder," is another important
principal. The supporting cast will include
Douglas Fowley, Maxie Rosenbloom, prize
fighter remembered for "Nothing Sacred" ;
John Hamilton, George E. Stone, Ward Bond,
Lon Chaney, Jr., and Pierre Watkins.
The story is based on an original screen play
by Charles Belden and Jerry Cady, and is be-
ing directed by James Tinling, who made "Sing
and Be Happy," "Angel's Holiday" and "Th~
Holy Terror,"
Release date: April 8, 1938.
Island in the Sky
(20th Century-Fox)
Mystery Melodrama
The locale is New York and the time is the
present. Chills, thrills and comedy are the sub-
stantiating qualities going into the story. Two
young folk who desire very much to be married
are caught up in a murder case which threat-
ens to lead to the execution of an innocent man.
Novel in its approach to this standby enter-
tainment formula, in which suspense, danger
and excitement are balanced by lively romance
and comedy, "Island in the Sky" will feature
Gloria Stuart and Michael Whalen, previously
teamed in "Professional Soldier," "The Poor
Little Rich Girl" and "Change of Heart." The
principal supporting cast will feature Paul
Kelly, Robert Kellard, a newcomer seen in
"Annapolis Salute" and "Walking down Broad-
way," June Storey, who was prominent in
"In Old Chicago," and the dependable comed-
ian, Paul Hurst. Leon Ames, Willard Robert-
son, George Humbert, Aggie Herring and
Charles D. Brown will have character and at-
mosphere roles.
A Sol M. Wurtzel production, "Island in the
Sky" is based upon an original story by Jerry
Cady, who collaborated on several "Charlie
Chans." The screen play was completed by
Francis Hyland and Albert Ray, who together
have done several originals and adaptations for
Twentieth Century-Fox, among them "Change
of Heart" and "City Girl."
The film is being directed by Herbert I.
Leeds, a cutting room graduate who also
handled "Love on a Budget," a recent number
in the "Jones Family" series.
Release dale: March 18, 1938, tentatively.
Nurse from Brooklyn
(Universal)
Crime Rears Romance
The story substance is of a type that often
has served as a basis for love stories born of the
deceits of crime. Usually such films are highly
melodramatic and full of suspense and action,
with comparatively little comedy. Such is the
formula being followed here by producer Ed-
mund Grainger.
A killer endeavors to make it appear that a
police officer is not only the murderer of her
brother but also the instigator of many other
crimes.
The story is an original by Steve Fisher. The
adaptation was by Roy Chanslor, who wrote
many screen plays for Warner Bros. The di-
rector, S. Sylvan Simon, previously made "A
Prescription for Romance" and "A Girl with
Ideas," both for Universal.
The principals are Sally Eilers, Paul Kelly
and Larry Blake, who is given his first chance
at a featured role. Among the supporting play-
ers are Maurice Murphy, Morgan Conway,
James Blaine, William Royle, Charles Sullivan,
David Oliver, Howard Christie and Peggy
Bernier.
Story content plus the drawing power of
Miss Eilers and Paul Kelly are considered by
Mr. Grainger as the most prominent exploita-
tion assets.
Release date: April 8. 1938 (tentative).
36
MOTION PICTURE HERALD
March 12, 1938
SHOWMEN'S
REVIEWS
This department deals with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
Jezeb<
(Warner Brothers)
American Period Play
Showmen who have been wondering
what to do about shouting down the ru-
mors about "Recession" have here a prac-
tical solution to their problem.
Unless everybody who is anybody in
Hollywood was mistaken when he saw it on
Monday evening, "Jezebel" is just about the
liveliest set of marquee letters in the library
at this writing. Displayed in appropriate
proximity to the names of Bette Davis,
Henry Fonda, George Brent, Donald Crisp,
Fay Bainter and as many more of the cast
as space will allow, this title will put the
population on notice that a most extraordi-
nary motion picture is to be seen within
after the usual wicket formalities.
The press has been diligent in spreading the
news about "Jezebel" and will be more so, now
that the Coast correspondents have had a look.
Most of the publicity, it will be recalled, has
had to do with whether or not Warner Broth-
ers determined to produce "Jezebel" as a means
of cashing in on the sustained publicity about
"Gone With the Wind" and who's to play
whom in it, when and if David O. Selznick
ever gets around to producing it. Formal de-
nial of this unseemly charge didn't quench the
rumor or allay suspicion. It did keep the pot
boiling.
Now that the picture has been seen, it is rea-
sonable to suppose that all this speculation
will be revived again, but on a different basis.
The picture may or may not be accepted as
proof that the motives prompting its production
were pure, but it wjll be accepted as proof that
the brothers Warner were not just having fun
with a competitor when they started shooting.
All this means box office, for both pictures.
"Jezebel" didn't just roll out of a staff type-
writer on the Warner lot. It came from the
typewriter of Owen Davis and did quite well
for itself as a Broadway stage pla^ in 1934. Mr.
Davis got his material for it from the records
of what happened in New Orleans when yellow
fever rode the bayous in 1853. Clements Rip-
ley, Aben Finkel and John Huston adapted the
Davis play to the screen, and Warners bor-
rowed William Wyler from Sam Goldwyn to
direct it for associate producer Henry Blanke.
None of these gentlemen was kidding the com-
petition either.
Bette Davis, Warner Academician extraor-
dinary, was given the title role, as unsympa-
thetic an assignment as ever handed a heroine,
and Henry Fonda signed up for the male lead,
no bargain either as such things are reckoned
among players who treasure their fan mail.
George Brent took the third and but slightly
more favorable casting, which includes getting
killed, and none of the other parts was what
the professional describes as "fat." Further,
they played them to the nines, subordinating
performance to character and giving the story
its head.
The story is not pleasant, it is powerful, in
being in any sense reminiscent thereof. The
yellow fever epidemic which figures vitally in
the story of "Jezebel" is strikingly pictured, an
unpretty but immensely effective piece of pro-
duction.
Previewed at the Warner Hollywood theatre.
The audience, which had been professionally un-
the way unpleasant stories often are, and it impressed by advance reports of the picture said
contrives to achieve a broad, deep sweep with- to have been inspired by a yen to beat "Gone
out containing word or deed unsuitable for With the Wind" into distribution, found itself
any sector of the age scale. It is big enough repeatedly applauding as the story progressed.
to engulf the actors without for a moment dis- — William R. Weaver.
counting them, and strong enough to send a
Hollywood preview audience out talking to it- Produced and distributed by Warner Bros. Associ-
k & ate producer, Henry Blanke. Director, William
i\ V- tn t Wyler. Assistant director, Bob Ross. Cameraman,
Miss Davis plays Julie, New Orleans belle Ernest Haller. Art director, Robert Haas. Film
of 1852, whose whimsical fractures of the lighter editor, Warren Low. Sound, Robert B. Lee. Unit
t-^^^r u £ "T-,-11 j » manager, Bob Fellows. Technical advisor, Dalton S.
social proprieties cause her fiance, Dlllard," Raymond. Gowns, Orry-Kelly. Music scored by Max
to break their engagement. Contrite, she pre- Steiner. Music and lyrics by Warren and Dubin.
pares to welcome him home from a trip north p- C\ A Certificate No. 3915. Runnning time, when
and is crushed when he introduces his Yankee H°&°a,' Z^^sJ^. ^
bride. Julie determines to break up the mar-
riage by any practical means and succeeds in T .. CAST
getting "Cantrell" another suitor, killed in a Proton 'biljardV:V:.\V.V.V.V. :.V:\':::.V.V.H!nrye fondl
duel. Her friends desert her. Then "Dillard" Buck Cantrell George Brent
is stricken with yellow fever and "Julie" per- Dr- Livingstone Donald Crisp
suades his wife to let her go in her stead with ^ B^ilV.-.V.-.V.V.V.V.-.V.V.V.V.V.V.V.-.11?:^ Bafnte?
him to a leper island where victims are being General Bogardus Henry O'Neill
isolated. The picture ends on this tragic note. Je^n La Cour John Litel
In common with certain other productions of Merds. 'kendHck.7////;;;/;////;;/;;;/;;*S ByingTon
recent date, Jezebel' gives full scope to the Dick Allen Gordon Oliver
historical background against which the fiction Zette Theresa Harris
plot is played and draws substance and color T^it •<Lrvin-g ?icheJ
therefrom. The New Orleans of 1852-53 re- De i^ut;uc::v.:v.:::.v.:.::.:;:.v.v.v.G;0rgeTenevant
produced here is as convincing and interesting Molley Allen Janet Shaw
as the New Orleans recently brought to life by Stephanie Kendrick ^?,r.garf Early
Cecil b. DeMiiie in "The Buccaneer," without finde clio. .::::::::::::::::::::::::::::^du,u ^t°S
Rebecca of Sunnybrook Farm
(Twentieth Century-Fox) title t0 the box office championship right about
Cx J • D r\W now anc* so De eliminated, with due notice and
OTUdy in DOX (JttlCe distinction, from the 1938 trials. This will give
--n ___ TfnT-nT, . promising youngsters like Clark Gable, Gary
lO the HDITOR. Cooper and Sonja Henie a sporting chance of
Your flooded but faithful California cor- getting to the top of the ladder before they
respondent takes typewriter in lap to sue- dJf- A£efret to/eP°rt ^at ,ev«-ythijig in and
a, +. u- u t- ix.- u j about Rebecca of Sunnybrook Farm" indicates
gest that it s high time something be done plainly that> what witl/the calendar on Miss
about this Shirley Temple person. High Temple's side, they'll never get there other-
time, I mean, to take steps with respect wise-
to her placement among the Motion . You see, the Shirley Temple of 1938 isn't
1W. Herald's Money Making Stars 'S^f/^eSJS 2
ot lyoci. ^ tertainer asking no odds for age and doing her
If something isn't done, and quickly, she'll stuff totally without benefit of conditional
finish up there in first position again this story, camera tricks, plot manipulation or char-
year, as in 1935, '36 and '37, and I submit a^er b.reaks. The studio that gave her every-
that this is artistic monopoly, not to say ^n?J.,1,n, I116, story".bo,oksI t0 work with in
monotony, and a static state of affairs crying J^u^^i^S^ °n ^ u™"
aloud for adjustment. I have, of course, a anybody had doubted it, that she's got every-
plan, and this is it: . - thing. There isn't the slightest reason for
In tennis golf and certain other fields of thinking she'll drop out of that top spot in the
endeavor where proficiency is determined by next ten or fifteen years, and that would be
process of competitive elimination, cups, rib- less than fair to the ten or fifteen sterling play-
bons and things like that pass into permanent ers who can't hope for better than second
possession of 3- time winners This has the place if we don't set up a separate classifica-
altogether agreeable effect of lifting the cham- tion for triple winners (there might even be
pion above, if not precisely out of, routine another one, some time)
competition-Helen Wills, Bobby Jones, Babe I don't ask you to reconcile all this excite-
Kutn, Man O War— and reopening the clogged ment with your recollections of 'Rebecca of
path of glory to other worthy contenders. I Sunnybrook Farm," either as Kate Douglas
suggest that Miss Temple be given permanent {Continued on page 39)
ROARING ROMANCE AND GOLDEN SONG
UNDER CRIMSON TROPIC SKIES!.. ■ with the wonder boy of
melody trilling his way to your heart, in a story of fighting men
and daring deeds ... of flaming days and native nights . . .
Heat him sing "Down or action and laughs and heart-throbs from San Francisco to
where The Trade winds Waikiki! .... A melody -melodrama punched to perfection with
Blow," "Hawaii Calls," m .
and other swell songs ! showmanship angles and seat-selling hokum!
March 12, 1938
MOTION PICTURE HERALD
39
(Continued from page 36)
Wiggin wrote it or Mary Pickford and all
those other Rebeccas played it. There is no
similarity between any of those versions and
Miss Temple's picture of the same name. They
were tenderly sentimental works aimed at the
cardiac and lachrymal reflexes. This is a type
of product pointed at eye, ear and, in a sense,
intellect. Rhythm and its uses, humor unrooted
in precocity and, most of all, sheer professional
ability to perform entertainingly, comprise the
stuff with which this expert young lady demon-
strates that she doesn't need curls, tears and
Jean Hersholt — or anybody else — to put her
over.
After they threw the book away, Karl Tun-
berg and Don Ettlinger pieced out a sort of
story about a youngster named "Rebecca" whose
step-father, "Henry Kipper," turns her over to
her "Aunt Miranda" when he believes she has
failed in an audition for a breakfast food radio
program. Later on he finds out she didn't fail
and gets her back, hoping to share her earnings,
but she pretends to lose her voice and he loses
interest, whereupon everything comes out right
for "Rebecca" and a lot of other persons who
have got more or less tangled up in the pro-
ceedings. This could have been a tearful little
eyeful, of course, but it never gets serious at any
point and the plot never threatens the musical
numbers nor interferes with goings on in the
comedy department.
Probably you'd never identify the picture as
a Raymond Griffith production, either, his being
slickish, glib and glossy products in the main,
nor would you guess that Allan Dwan, who
used to direct them the old way when "Rebecca"
was a Wiggin character, directed this quite as
offhandedly as though he'd never heard of the
book. Mr. Dwan by no means has lost step
with the procession.
Others involved are engaged in more familiar
pursuits. Bill Robinson, for instance, dances in
unison with Miss Temple, once quite briefly,
early in the picture, and again, at the close,
for what seems seven or eight matchless min-
utes during which the camera never takes its
eye off the pair and the pair never blow a tap
or gesture — the all time high for these insep-
arably paired virtuosi.
Randolph Scott plays the straight man whom
Gloria Stuart ultimately marries, Phyllis
Brooks the songful and presumably sinful gal
he gets away from. Helen Westley plays the
stern aunt, who relaxes under slight pressure,
and Slim Summerville the fellow who applies
it. J. Edward Bromberg, Dixie Dunbar and
Alan Dinehart are also present, and Jack Haley
does as well as could be expected with a thank-
less role, Franklin Pangborn better with a silly
one.
"Toy Trumpet," a trick tune by the evidently
infallible Raymond Scott, whose Quintette plays
it, is the best musical item, although possibly
a little too far off the beaten track to take top
popularity. Lyrics for this are by Lou Pollock
and Sidney D. Mitchell, who toss three songs
of their own into the proceedings, while Mack
Gordon and Harry Revel, and Sam Pokrass
and Jack Yellen, supply one each.
In addition to these numbers, Miss Temple,
stepping out of character — if she may be said
ever to get into any save her own — sits at a
piano and sings bits of songs she sang in ear-
lier pictures that made her famous and vice
versa. This wholly informal departure from
"Rebecca" registers with terrific impact.
I guess that's about all there is to tell you
about "Rebecca of Sunnybrook Farm." In a
word, it is proof enough for me that Miss
Temple has the 1938 box office championship
clinched right now and possesses what it takes
to hold it right on through the gawky years into
whatever young womanhood brings, which, with
all that talent aboard, needn't be beauty, al-
though it probably will. Let's give her a perma-
nent box office championship and have it over
with.
Oh yes — the picture was previewed at Grau-
man's Chinese, Hollywood, and wowed 'em. —
W. R. W.
Produced and distributed by Twentieth Century-
Fox. Associate producer, Raymond Griffith. Directed
by Allan Dwan. Screen play by Karl Tunberg and
Don Ettlinger. Suggested by the Kate Douglas Wig-
gin story. Music and lyrics by Mack Gordon and
Harry Revel; Lou Pollock and Sidney D. Mitchell;
Sam Pokrass and Jack Yellen; Raymond Scott. Dances
staged by Nick Castle and Geneva Sawyer. Photo-
graphed by Arthur Miller. Film editor, Allen Mc-
Neil. P. C. A. certificate No. 3909. Release date,
March 18, 1938. Running time, when seen in Holly-
wood, 75 minutes. General audience classification.
CAST
Rebecca Winstead Shirley Temple
Anthony Kent Randolph Scott
Orville Smithers Jack Haley
Gwen Warren Gloria Stuart
Lola Lee Phyllis Brooks
Aunt Miranda Wilkins Helen Westley
Homer Busby Slim Summerville
Aloysius Bill Robinson
Dr. Hill J. Edward Bromberg
Purvis Alan Dinehart
Raymond Scott Quintet Themselves
Receptionist Dixie Dunbar
Mug • Paul Hurst
Henry Kipper William Demarest
Melba Ruth Gillette
Cyrus Bartlett Paul Harvey
Jake Singer Clarence Hummel Wilson
fSam Hayes
Radio Announcers \ Gary Breckner
[Carroll Nye
Hamilton Montmarcy.. Franklin Pangborn
Reverend Turner William Wagner
Mrs. Turner Eily Malyon
Florabelle Mary McCarty
The "Crime" of Dr. Hallet
(Universal)
Melodrama
Here is no ordinary entertainment and it
should not be exploited as such. While compari-
sons with "Arrowsmith," produced on much
grander scale and with great names in 1931 by
Samuel Goldwyn, will be made because of slight
similarity of theme, showmen might use to good
advantage modifications of campaigns for the
Goldwyn picture with perhaps more beneficial
box office results than producers of this had
expected in setting its budget.
The picture tells the story of a scientist seek-
ing an antitoxin for "red fever" in the Suma-
tran jungle and his devotion to duty to man-
kind even though he jeopardizes his freedom
through committing a crime which is justified
by results. The obvious weight of the plot is
lifted by telling injection of restrained comedy
into the adaptation of the original story of Carl
Dreher. Cole, veteran writer, and Brown
Holmes wrote the screenplay. This marks the
first screen story credit of Dreher, who has de-
serted the ranks of Hollywood's top sound and
patents men to take up writing. S. Sylvan Simon
directed, with Edmund Grainger producing.
The cast is composed of Ralph Bellamy, Jo-
sephine Hutchinson, William Gargan, Barbara
Read, John King, Charles Stevens and Nella
Walker.
"Dr. Hallet," with "Jack Murray," assistant,
seeking an antitoxin for red fever in their jun-
gle laboratory in Sumatra, is sent young "Dr.
Saunders" to succeed another aide killed by the
fever. "Hallet" assigns menial tasks to "Saun-
ders," who, undaunted, conducts experiments
on his own. Thinking of the fame which might
come to the group and himself and with an eye
to pleasing his wife, whom he left in New
York, "Saunders" inoculates himself with the
bacteria and, as "Hallet's" remedy fails, mum-
bles to "Hallet" to use "Saunders' " notes to
cure him. "Hallet" thinks the youth is in
delirium and the lad dies. After packing to
leave, "Hallet" discovers the youth has found a
cure and determines to carry on the experi-
ments in order that "Saunders" might have
posthumous credit. "Hallet" assumes "Saun-
ders' " identity and forges his traveler's checks
to carry on the work. "Mary Reynolds," re-
search physician sent to the jungle camp on
"Murray's" call, complicates the situation be-
cause the men were unaware that the new as-
sistant would be a woman. Further complica-
tions arise when "Mrs. Saunders" unexpectedly
arrives and "Hallett's" ruse is exposed to "Mary
Reynolds," with whom he has fallen in love.
"Mrs. Saunders," stricken with the fever, is
saved by the cure her late husband has pre-
pared. Still determined to prosecute, "Mrs.
Saunders" is won over by a trick of "Murray."
Previewed at the Pantages theatre in Holly-
vuood to an audience which expressed agreeable
surprise at the quality of the picture. — Vance
King.
Produced and distributed by Universal. Producer,
Edmund Grainger. Director, Sylvan Simon. Screen
play by Lester Cole and Brown Holmes. Original story,
Carl Dreher. Cameraman, Milton Krasner. Art direc-
tor, Jack Otterson. Film editor, Philip Cahn. P. C. A.
Certificate No. 4069. Running time, when seen in
Hollywood, 68 minutes. Release date, March 11, 1938.
General audience classification.
CAST
Dr. Paul Hallett Ralph Bellamy
Dr. Jack Murray William Gargan
Dr. Mary Reynolds Josephine Hutchinson
Claire Saunders Barbara Read
Mrs. Carpenter Nella Walker
Dr. Philip Saunders John King
Anne Eleanor Hansen
Susan Constance Moore
Talamu Charles Stevens
Molugi Honorable Wu
Nocturno
(Gustave Schwab)
Strong Stuff
Up to the moment of writing, exhibition of
this imported European film has been none too
enthusiastic or successful. Screened for official
inspection, the production has received con-
demnatory treatment from both the New York
State Board of Censors and the Board of Re-
gents, governing body of education in the Em-
pire State from whose ruling appeal was made
after the picture had been officially rejected by
Irwin Esmond, director of the Division of Mo-
tion Pictures, New York State's official motion
picture censorship board. According to Mr. Es-
mond's words as reported in Motion Picture
Herald of February 5, the work was rejected
on the grounds that "at best, the play is a sor-
did story of wifely infidelity," with strong ob-
jection being made to setting several of the
scenes in an immoral house.
Considering the thematic immoral implica-
cations and some suggestive scenes detailing the
professional pursuits of those feminine workers
euphemistically labeled "ladies of pleasure,"
screening of the film as far as the general audi-
ence field is concerned is definitely closed. "Ad-
vanced" movie-goers, who claim to be interested
in the artistic rather than the moral or sensa-
tional aspects of a film, will be the element to
derive from a study of the production entertain-
ment values for their "liberalized" esthetic ap-
preciations.
Despite several structural defects in plot
building, the work as a whole has been given
careful and competent care. Gustav Machaty,
whose previous directorial importation, "Ec-
stasy," met with controversial consideration
from censorial bodies throughout the country,
has fashioned the story into a stark, vigorous
and potent piece of screen craftsmanship. A
cast of proficient players, and particularly the
principals, produce performances that are ef-
fective. Noteworthy are the appealing acting of
an attractive child actor, Donata Ray, and the
striking camera manipulation of an unidentified
photographer. Several scenes, including the se-
quence wherein the deserted father contemplates
committing suicide with his child, the footage
devoted to the parent's plight as a sign carrier
for a saloon and the portions devoted to pictur-
ing the tiny son singing a nursery tune to his
sleeping father, are arresting moments.
The story begins with the desertion by the
mother, Maria, who runs off with a man who
she believes will be able to give her the luxury
her pleasure loving nature demands. The hus-
band, Karl, tries to drink his way out from
under the weight of his grief. The young girl,
Mia, is introduced as having come to live in a
house of ill repute with the notion that the place
was a respectable domicile. When the establish-
ment is raided, the girl flees for safety to Karl's
apartment on the floor above, and escapes arrest
by posing as the ailing child's mother. In the
meantime, by distracting excursions, it is
learned that Maria's affair has ended tragically.
The lover turns out to be a scheming adventurer
(Continued on t>a(ie 42)
ALLY [ILEUS
1IHS HAYWARD
NNE SHIRLEY
IECTED BY LEW LANDERS
ODUCED BY ROBERT SISK
?Y AND SCREEN PLAY BY LIONEL HOUSED
JK m
RKO RADIO'S sensational picture of
women convicts! ... It dares to give you
the inside story of life behind the bars,
where female transgressors are more
deadly than the male! . . . NO PUNCHES
PULLED to hurl to your screen drama red-
hot from the blazing inferno of hate and
fear and desperation behind the brood-
ing granite walls of a women's prison!
R K O
RA\DIO
PICTURES
V
RIOT! FIRE! JAILBREAK!... Girls herded
into iron cages at the point of a gun!
. . . Somebody's sweetheart, somebody's
sister, snarling like cornered beasts! . . .
Can things like these be true? ... See
the amazing, startling, daring drama
that tells it all — that bares the soul
of a woman in love! . . . It's a show
that you can go to town with the way
you used to do in the good old days
of honest -to -God MOVIE THRILLERS!
42
MOTION PICTURE HERALD
March 12, 1938
(Continued from Page 39)
and murderer and the pair sink lower and
lower. The final chapter of this sordid misalli-
ance terminates when the lover kills Maria, be-
lieving that she has informed the police of his
murderous career when, in fact, she has been
out paying a farewell visit to her son. It is indi-
cated that Karl and Mia will marry to give the
child the care he deserves.
The picture was seen without English titles
but it is expected that a running translation of
commentary will be added if and when the film
is ever released generally.
Screened for the trade press at a New York
showing. — Joseph F. Coughlin.
Produced by Mawofilm A. G., Glarus. Distributed
in the United States and Canada by Gustave Schwab.
No. P.C.A. Certificate. Running time, 90 minutes.
Release date undetermined. Adult audience (if any)
classification.
CAST
Mia Ria Byron
Maria Lehmann Maria Ray
Karl Lehmann Hans Stuewe
Dreamy Donata Ray
Gordon Anton Pointner
Hans Marr Senor Cruz
Also: Renee Gerhardt, Mimi Shorp, Fritz imhoff.
Women in Prison
(Columbia)
Melodrama
A melodrama concocted of elements of life in
a women's prison and in gangster movements,
with the story shifting between the two and
eventually merging as one, this picture is ex-
citing in spots. It is designed to interest audi-
ences who like melodrama and those who de-
rive satisfaction from the presentation, if some-
what remotely, of social problems.
While there is a social problem in the screen
play by Saul Elkins, who adapted from the
story by Mortimer Braus, the picture is essen-
tially melodrama. The cast is headed by Wyn
Cahoon, Scott Colton, Arthur Loft, Mayo
Methot, Ann Doran and Sarah Padden.
"Daisy" (Mayo Methot), a hardboiled gang-
ster "moll" and a second offender, is sent to
prison for complicity in a bank robbery. By
way of double crossing the gang, "Daisy" hid
the quarter of a million stolen from the bank
and then gave herself up to escape the gang's
vengeance. "Barney" (Arthur Loft), head
of the gang, has "Ann" (Wyn Cahoon) daugh-
ter of Warden "Martha Wilson" (Sarah Pad-
den) framed and sent to prison in order to
make a deal with the warden for "Daisy's" free-
dom.
The warden refuses. "Daisy," knowing she
is responsible for "Ann's" incarceration, effects
an escape and takes "Ann" with her. "Daisy"
is discovered and shot down by "Barney's"
henchmen. "Ann" indirectly contacts the dis-
trict attorney and a trap is set for "Barney."
He discovers the plant and forces "Ann" to re-
veal the hiding place of the money as told to
her by "Daisy." At the hiding place "Barney"
is about to kill "Ann" when the police arrive.
Reviewed at the Rialto theatre in New York.
The house caters to an audience who enjoy ex-
citing pictures. A typical clientele that filled
the theatre on a cold afternoon appeared to like
the offering. — Paul C. Mooney, Jr.
Produced and distributed by Columbia. Directed by
Lambert Hillyer. Story by Mortimer Braus. Screen
play by Saul Elkins. Assistant director, Sam Nelson.
Photography by Benjamin Kline. Film editor, Dick
Fantl. Sound engineer, George Cooper. Musical direc-
tor, Morris Stoloff. P. C. A. Certificate No. 3865.
Running time, 59 minutes. Release date, January 1,
1938. Adulc audience classification.
CAST
Ann Wilson Wyn Cahoon
Bob Wayne Scott Colton
Barney Morse Arthur Loft
Daisy Saunders Mayo Methot
Maggie Ann Doran
Martha Wilson Sarah Padden
Mrs. Tatum Margaret Armstrong
Jerry Banks John Tyrrell
Florence Bess Flowers
Mac Dick Curtis
Manny Eddie Fetherston
Henry Russell John Dilson
District Attorney Lee Prather
Night Spot
(RKO Radio)
Melodrama and Romance
Although name value is not high and story
follows familiar pattern, intelligent directing
technique and good characterizations establish
"Night Spot" as acceptable entertainment.
Told against a background of criminal un-
derworld activities, the melodrama is balanced
with romance, and the meager comedy, deliv-
ered mainly by Parkyakarkus, is effectively in-
cluded. Similarly, action and suspense have
been made a part of the semi-mystery treat-
ment given the story.
Arrested as a murder suspect, "Marty
David," crooked night club owner, proves an
alibi through Marge Dexter, who is given a
job as an entertainer as her reward. The
police spot rookie officers Pete Cooper and
Riley in the dance band to watch the suspect.
Romance, with numerous complications, devel-
ops between "Marge" and "Cooper." With
"Gashouse's" comedy enlivening matters,
"Davis" and his gang plan to execute several
robberies. Cooper, discharged for neglect of
duty, convinces Inspector Wayland that through
association with the girl he has the key to
"Davis' " doings. The story builds to an ac-
tion climax as the police set a trap for "Davis' "
mob. In a thrill finale, "Cooper" captures
"Davis." Though he is revealed as an officer,
"Marge" is not greatly disappointed when he
is promoted and given two weeks' vacation for
their honeymoon.
While complicated in spots, the film moves
speedily, and no great emphasis is placed upon
either imagination or credulity.
Names being of no great importance, the
most effective showmanship should be found in
the production detail which illustrates the mod-
ern methods whereby police use dictographs to
obtain information on criminals.
Previewed at the United Artists Theatre,
Inglewood, Cal. Some in the audience were
not very impressed but on the whole the crowd
seemed satisfied. — Gus McCarthy.
Produced and distributed by RKO Radio. Pro-
duced by Robert Sisk. Director, Christy Cabanne.
Screen play, Lionel Houser. From a story by Anne
Jordan. Musical director, Roy Webb. Photographer,
Nicholas Musuraca. Art director, Van Nest Pol-
glase. Associate, Howard Campbell. Gowns by Renie.
Recorded by Shelby C. Chapman. Edited by Harry
Marker. Song "There's Only One Way to Say 'I
Love You' ", music Sam Stept, lyrics, Herman Ruby.
P.C.A. Certificate No. 3975. Running time, when seen
in Hollywood, 60 minutes. Release date, February
25, 1938. General audience classification.
CAST
Gashouse Parkyakarkus
Pete Cooper Allan Lane
Riley Gordon Jones
Marge Dexter Joan Woodbury
Flo Lee Patrick
Marty Davis Bradley Page
Shallen Jack Carson
Headwaiter Frank M. Thomas
Insp. Wayland Joseph Crehan
Smokey Crawford Weaver
Lorry wether Cecil Kellaway
Vail Rollo Lloyd
Prison Nurse
(Republic)
Melodrama
With floods creating newspaper headlines,
radio news broadcasts, and with stories emanat-
ing daily from the stricken areas of prisons in-
undated and prisoners commandeered to assist
the citizenry in bolstering weakened levees,
this has an unusually timely theme. Out of a
situation of such topical ingredients this melo-
drama has been fashioned.
A flood is the motivating force that upsets
the prison's routine, what with an epidemic of
typhoid, the arrival of three nurses to aid the
prison's doctor and the taking over of the medi-
cal situation by a prisoner, a discredited doctor,
when the prison doctor succumbs to typhoid.
From there the story develops into a prison
break with the discredited doctor and a nurse
the central figures.
Henry Wilcoxon portrays the doctor sen-
tenced to 10 years for a mercy death and
Marian Marsh is the nurse who clears him of
conspiracy in the prison break. Supporting
players include Bernadene Hayes, Ben Welden,
Ray Mayer, Addison Richards and Frank
Reicher.
As the killer who engineers the prison break
Ben Welden is a convincing and ominous fig-
ure throughout the picture. With the aid of
"Jackpot" (Ray Mayer), who helps in the hos-
pital, the killer has himself confined there,
whence he breaks for freedom, forcing "Dale"
(Wilcoxon) to accompany him.
The killer and his hireling "Jackpot" are both
killed and when "Dale" is caught he is accused
of the murder of a guard and is indicted. In
a rather weak concluding sequence for a melo-
drama of this sort "Judy" (Marian Marsh) dis-
covers a diary kept by "Jackpot" which con-
vinces authorities of "Dale's" innocence. He is
paroled.
Reviewed in projection room in New York.
—P. M.
Produced and distributed by Republic. Associate
producer, Herman Schlom. Directed by James Cruze.
Screen play by Earl Felton and Sidney Salkow.
Story by Adele B. Buffington. From a novel by
Louis Berg, M.D. Production manager, Al Wilson.
Photography, Ernest Miller. Supervising editor,
Murray Seldeen. Film editor, William Morgan. P.
C. A. Certificate No. 4082. Running time, 67 minutes.
Release date, March 1, 1938. General audience classi-
fication.
CAST
Dale Henry Wilcoxon
Judy Marian Marsh
Pepper Clancy Bernadene Hayes
Gaffney Ben Welden
Jackpot Ray Mayer
Mousie John Erledge
Warden Benson Addison Richards
Dr. Hartman Frank Reicher
Sutherland Minerva Urecal
Parker '. Selmer Jackson
Miller Fred Kohler, Jr.
Deputy Norman Willis
The First Hundred Years
(MGM)
Marital Difficulties
Lots of persons may consider "The First One
Hundred Years" unimportant despite the pres-
ence of Robert Montgomery, Virginia Bruce,
Warren William, Binnie Barnes, Alan Dinehart
and several other familiar capable players in the
cast. However, where light and well turned
semi-sophisticated comedy romance is under-
stood and appreciated, the show should win
popular favor. As accepted by the preview
audience, the chances are more than favorable
that it will prove a surprise attraction.
The story is a combination of clever dialogue,
engaging situations and amusing incidents.
Gay and airy in all detail, there being no
tendency to indulge in any breast beating or
hand wringing, it is a tale of domestic discord
that foundered on the rocks of husband and
wife misunderstanding of their respective family
duties and financial responsibilities.
The wife, played by Miss Bruce, a successful
theatrical agent, prefers to be family bread
winner and keep her husband, Montgomery, as
a pet. Above all she does not want to leave
New York for New Bedford, where he has
landed a job and where he wants her to be just
a wife. One squabble leads to others, and all
culminate in a separate maintenance action in
which, through bombastic blundering of her
attorney she is ordered to provide her husband's
support. An uncle's peace making intentions
get nowhere until a thunder storm convinces
the wife she needs a husbandly shoulder on
which to rest. Legal shenanigans complicate
the reconciliation matters momentarily. But
when she learns she is to have a baby, which
news is shortly discovered by her husband, both
are happy to go to New Bedford.
Under Richard Thorpe's capable direction,
easily adaptable showmanship sticks out all over
the picture. But for general purposes, in addi-
tion to accentuating the importance of names,
campaigns that assure audiences that they will
get plenty of laughs should be devised to stir
up the patronage to which the show is entitled.
Previewed at the Village Theatre in West-
March 12, 1938
MOTION PICTURE HERALD
43
wood, Cal. The audience quickly came under
the spell of the picture and the applause during
the running and at the conclusion indicated the
crowd thoroughly enjoyed the offering. — G. M.
Produced and distributed by Metro-Goldwyn-Mayer.
Produced by Norman Krasna. Director, Richard
Thorpe. Screen play, Melville Baker. Original story,
Norman Krasna. Musical score by Dr. William Axt.
Song, "Misunderstood" by Bob Wright and Chet For-
rest. Recording director, Douglas Shearer. Art di-
rector, Cedric Gibbons. Associates, Urie McCleary,
Edwin B. Willis. Wardrobe, Dolly Tree. Photog-
rapher, Joseph Ruttenberg. Film director, Conrad A.
Nervig. P. C. A. certificate No. 4118. Running time,
70 minutes. Release date, March 11, 1938. Running
time, 73 minutes. General audience classification.
CAST
David Conway Robert Montgomery
Lynn Conway Virginia Bruce
Harry Borden Warren William
Claudia Weston Binnie Barnes
Samuel Z. Walker Alan Dinehart
Uncle Dawson Harry Davenport
Midge Nydia Westman
Chester Blascomb E. E. Clive
Karl Torben Meyer
Martha Bodil Rosing
Wilkins Irving Bacon
Condemned Women
(RKO-Radio)
Melodrama
Grim but strong even in romantic chapters,
this realistically told story of women in prison
is composed of elements that should excite com-
ment and discussion. Although some sequences
are prolonged unnecessarily and the film de-
pends upon sharply drawn characterizations to
drive home its punch, "Condemned Women"
may be accepted as above average adult enter-
tainment.
Seriously toned throughout, comedy being
entirely absent, the production gives Sally Eilers
the best opportunity for forceful portrayal she
has had in a long time, and enables Lee Patrick
and Anne Shirley to deliver outstanding per-
formances.
Similar in manner of presentation to other
prison shows, this differs in that the women are
presented as desperate, dangerous, caged crea-
tures, enemies of society, who live only for
vengeance. Romance is brought in in uncom-
mon fashion, as the love interest involves con-
vict Eilers with prison doctor Louis Hayward.
Prison routine, discipline, and the various
caste systems being vividly illustrated, and
romance permitted to flower under dangerous
circumstances, the love affair is brought to the
attention of the Warden and admitted by both.
Determined to break it up, he appeals to her to
demonstrate to her sweetheart that she is not a
worthy woman. Sacrificing one love to a
greater, she is involved in a prison escape in
which "Millie" (Anne Shirley) is killed and
as a result of which "Big Annie" (Lee Patrick)
dies. Tried, "Linda" (Miss Eilers) is on the
verge of conviction when "Philip" (Hayward)
interferes to demonstrate that all the damning
testimony is perjury and that she was not the
ringleader. Mitigating circumstances reduce her
sentence and there is promise that "Philip" will
be waiting upon its completion.
Essentially an adult attraction, _ the film _ is
wide open for the spectacular exploitation which
has made previous prison films matters of wide
interest. The woman angle should not be over-
looked.
Previewed in the RKO Projection Room. —
G. M.
Produced and distributed by RKO-Radio. Produced
by Robert Sisk. Directed by Lew Landors. Story and
screen play by Lionel Houser. Musical director, Roy
Web. Photographed by Nicholas Musuraca, A.S.C.
Art director, Van Nest Polglase. Associate, Feild M.
Gray. Recorded by Earl A. Wolcott. Montage by
Douglas Travers. Edited by Dosmond Marquette.
Asistant director, Sammy Ruman. P. C. A. No. 4029.
Running time, 70 minutes. Release date, March 18,
1938. Adult audience classification.
CAST:
Linda Wilson Sally Eilers
Phillip Duncan Louis Hayward
Millie Anson Anne Shirley
Matron Glover Esther Dale
Big Annie Lee Patrick
Kate Leona Roberts
Warden Miller George Irving
David Richard Bond
Sarah Netta Packer
Cora Rita LaRoy
Bulldog Drummond's Peril
C Paramount )
Prime Melodrama
Crammed full of repartee, the production has
action and melodrama in sufficient quantities to
satisfy the already established "Drummond"
fans and perhaps win new ones. This new
episode in Paramount's versions of the H. C.
(Sapper) McNeile story series again has John
Barrymore, John Howard, Louise Campbell,
Reginald Denny, E. E. Clive and Nydia West-
man in the same roles they portrayed in
"Drummond's Revenge" and "Drummond's
Comeback," the first two on this season's pro-
gram. The support includes Porter Hall and
Halliwell Hobbes.
The formula fun feud between "Neilson" and
"Drummond" forms the basis of the new offer-
ing, but this picture differs from the previous
ones in that it offers more action.
James Hogan directed the adaptation by
Stuart Palmer.
Stuart Walker draws credit as associate
producer.
This time "Drummond" runs afoul of a dia-
mond merchant who is after a formula of a
scientist who makes diamonds by a synthetic
method. "Neilson" as usual attempts to dis-
suade "Drummond," but the young Englishman
barges into and out of trouble with the thieves
and murderer and the plot comes to a success-
ful conclusion with the aid of regular characters,
as usual leaving "Drummond's" long planned
and long foiled marriage to "Phyllis Clavering"
about to be arranged anew at the final fadeout.
Previewed at the Stadium Theatre, Holly-
wood, to an audience which, while not highly
enthusiastic , evidently enjoyed it. — V. K.
Produced and distributed by Paramount. Director,
James Hogan. Screen play, Stuart Palmer. Based on
"The Third Round" by H. C. "Sapper" McNeile.
Sound mixer, Charles Hisserich. Film editor, Ed
Dmytryk. Art directors, Hans Dreier and Robert
Odell. Photographer, Harry Fischbeck. Running
time, 66 minutes. P. C. A. certificate No. 3986. Release
date, March 18, 1938. General audience classification.
CAST
Colonel Nielson John Barrymore
Captain Hugh "Bulldog" Drummond,. .John Howard
Phyllis Clavering Louise Campbell
Algy Longworth Reginald Denny
Tenny E. E. Clive
Dr. Botulian Porter Hall
Aunt Blanche Elizabeth Patterson
Gwen Longworth Nydia Westman
Anthony Greer Michael Brooke
Professor Bernard Goodman Halliwell Hobbes
Sir Raymond Blantyre Matthew Boulton
Mrs. Weevens Zeffe Tilbury
Constable McThane David Clyde
Constable Sacker Clyde Cook
Roberts Austin Fair-man
Raoul Gregory Gaye
Expressman Pat X. Kerry
Expressman Dave Thursby
Hoffman Torben Meyer
Maid's Night Our
(RKO)
Comedy
Residents of Inglewood, Cal., venturing out
in the wake of the receding waters in quest of
whatever relaxation might be discovered beneath
the uninformative banner, "Major Studio Fea-
ture Preview Tonight," found a lot to laugh at
in this adroitly fabricated, faultlessly timed
comedy of errors.
Inglewood is such a town as "Life" might
have selected for its American community, a
broad sampling of the great middle class to the
whim of which the motion picture and just
about every other succesful thing is of necessity
patterned. This would seem to argue that show-
men dependent upon this staple type of client
for principal support can count on taking a bow
as the customers file out after the show. Get-
ting them in is, of course, the trick.
Getting them in is likely to prove a somewhat
more arduous chore than most showmen have
been in the habit of rolling up their sleeves for
in this season of name-studded farces, burlesques
and absurdities. The top name in the formal
billing is Joan Fontaine, identified chiefly as the
girl who played opposite Fred Astaire in
"Damsel in Distress," and the male lead is one
Allan Lane, relatively unknown heretofore but
likely to be talked about as a runner-up for
Cary Grant after the public gets a chance to see
him toss off this gay assignment.
But when the showman looks further down
the list he will find such dependable players as
Billy Gilbert, Hedda Hopper, Solly Ward,
Eddie Gribbon, George Irving, Mary Vaughn
and Cecil Kellaway, and, as he and his public
well know in advance, accountable for much of
the solid entertainment that this and many an-
other good comedy of the year have fattened
on. No showman worthy of the name lacks
ways and means of getting the public in to see
that cast at play.
The story is about a young fellow, who sets
out to work a month as a driver for his wealthy
father's dairy, and a young socialite whom he
mistakes for a domestic.
Incidents preceding the inevitable disclosure
of identities and clinch include a roller coaster
episode, a brawl at a charity ball, certain
piscatorial passages, a seeming abduction and a
breakneck flight from pursuing police. All
hands carry the ball alternately, for consistent
gains through tackle and around end during all
this, although Solly Ward's line, "I'm Helping
a Son of the Rich," is distinctly offside.
The production bears in composition, pacing
and ensemble the unmistakable imprint of
Robert Sisk, producer. Ben Holmes' direction
reflects a genuine sense of comedy values and
timing. Bert Granet's screen play, from a story
by Willoughby Speyers, is strictly in the wide,
sure groove of mass comprehension.
Previewed at the United Artists Theatre,
Inglewood, where the reaction was as noted. —
W. R. W.
Produced and distributed by RKO Radio. Produced
by Robert Sisk. Director, Ben Holmes. Screen play,
Bert Granet. Photographer, Frank Redman. Special
effects by Vernon L. Walker. Art director, Van Nest
Polglase. Associate, Howard H. Campbell. Gowns
by Edward Stevenson. Recorded by Richard Van
Hessen. Set dressing, Darrell Silvera. Edited by
Ted Cheesman. Story by Willoughby Speyers. P.C.A.
Certificate No. 4013. Running time, when seen in
Hollywood, 65 minutes. Release date, March 4, 1938.
General audience classification.
CAST
Sheila Joan Fontaint
Bill Allan Lane
Mrs. Harrison Hedda Hopper
Norman George Irving
Wally William Brisbane
Popolopolis Billy Gilbert
Geoffrey Cecil Kellaway
Adele Vicki Lester
Mary Hilda Vaughn
Hogan Eddie Gribbon
McCarthy Frank M. Thomas
Mischa i Solly Ward
Gold
(Paramount)
Where It Comes From
Not all is gold that glitters and by the same
token not all is gold in a gold mine. One of the
largest of the mines, supplying one-half of the
world's production, is in Johannesburg, South
Africa. Herein is pictorially described the* pro-
duction of the metal from its beginning, three-
quarters of a mile below ground through the
multifarious refining processes to its ultimate
shipment to the world markets as gold bricks.
The gold is mined by native Kaffir boys who
supply an added attraction here by performing
one of their native dances. Narrated by Alois
Mavrilla. Running time, 10 minutes.
Yokel Boy Makes Good
(Universal)
Animal Cartoon
Snuffy Skunk laments his ostracism by the
other animals, particularly when he is excluded
from a show given by Oswald in his barn. Even
disguises fail to get Snuffy past the doorman
but finally he becomes a hero when his unique
methods of attack prevent Mr. Bull from dis-
rupting the show, which has disturbed his sleep.
44
MOTION PICTURE HERALD
March 12, 1938
MONOGRAM IN DRIVE
FOR $5,500,000 SALES
Observance of W. Ray Johns-
ton's 25th Year in the Indus-
try Coupled with Campaign
A "Johnston Silver Anniversary Drive"
was launched by Monogram this week after
franchise holders of the company met at the
Coronado Hotel, St. Louis, last Saturday,
and committed themselves to a $5,500,000
sales quota during the drive which will end
January 14th, 1939.
As a climax to the campaign, and in cele-
bration of W. Ray Johnston's 25th year in
the motion picture industry, a banquet will
be held in January. Mr. Johnston is presi-
dent of Monogram. Edward Golden, gen-
eral sales manager, who was among the
home office executives at the St. Louis meet-
ing, will be director of the drive for new
sales contracts.
On the suggestion of John Mangham of
Atlanta, it was decided that all salesmen
would be placed on a quota, according to
their zone's quota, and that they would be
allowed a special bonus commission for all
sales above their quota.
Scott R. Dunlap, vice-president in charge
of production, announced that the Monogram
feature line-up for 1938-39 will include 42
productions, of which 26 will be melodramas
and 16 westerns. Complete details on the
coming season's product were withheld for
announcement at the company's annual sales
convention, which will be held April 24th
to 27th at the Netherlands Plaza Hotel, Cin-
cinnati.
Among the home office executives at the
St. Louis gathering were Mr. Johnston,
Leon Fromkess, treasurer; Mr. Dunlap, Mr.
Golden and George West.
Among the franchise holders attending
were Joe Felder, New York; Sam Rosen,
Philadelphia ; Harry Bachman, Washington ;
William Onie, Cincinnati ; Robert Taylor,
St. Louis; Lester Durland, Kansas City;
John Mangham, Atlanta; Steve Broidy,
Boston ; Harry Benkson, Buffalo ; Henri
Elman, Chicago ; Sam Schultz, Cleveland ;
John Franconi, Dallas ; Lon Fidler, Den-
ver; L. O. Ringler, Des Moines; F. E. Judd,
Des Moines ; William Hurlbut, Detroit ; Sam
Decker, Detroit ; Charlie Trampe, Milwau-
kee ; Ben Nathanson, Minneapolis ; Charles
Weiner, Minneapolis ; Ben Welansky, Pitts-
burgh; Carr Scott, Oklahoma City, and Ed
Blumenthal, Dallas.
Norton V. Ritchey, Monogram foreign
export manager, who is now on a three
months' tour of Latin America, this week
reported to his home office that he has signed
contract for all of Monogram's 1937-38
product with International Films S. A. in
Brazil and with Monogram Pictures de
Mexico, S. R. L., in Mexico.
Xavier Liceaga, who formerly handled
Paramount product in Mexico, is now in
charge of the Monogram office there.
"Paradise Isle" and "God's Country and
the Man" will be the first of the Monogram
pictures to be exhibited under the new con-
tracts.
SHORT PRODUCT
PLAYING BROADWAY
Week of March 5
CAPITOL
What Price Safety MSM
Cleaning House MGM
CRITERION
Stranger Than Fiction,
No. 3 Universal
MUSIC HALL
Quintupland RKO Radio
PARAMOUNT
Accent on Beauty Paramount
R I ALTO
What Price Porky Vitaphone
Snow Foolin' Columbia
RIVOLI
White Magic RKO Radio
ROXY
Feminine Fun Columbia
The Miss They Missed Educational
Gandy the Goose Educational
STRAND
The Sneezing Weasel Vitaphone
Pictoria1 Review, No. 7. . . . Vitaphone
"Tom Sawyer" Breaks Records;
Texas Governor Honors Stars
"The Adventures of Tom Sawyer" last
week established one all time record, one
11-year record, a four-year record and four
week end marks and two opening day rec-
ords, according to United Artists. The all-
time record was established Saturday at the
Fox, Tucson, and the 11-year record was
established at the Fox, Phoenix, both in
Arizona, on the same day.
The picture, the company reported, broke
a four-year record for the Saturday-Sun-
day week end business at the Denver theatre,
Denver, Col. Other week-end marks were
established at Loew's Grand, Atlanta, Ga. ;
Palace, Norwalk, Conn. ; Capitol, Wilkes-
Barre, Penn., and the Strand, Scranton,
Penn. Extended playing time was arranged
for the picture at the Garde, New London,
Conn., and the Riviera, Binghamton, N. Y.,
after opening day records were broken.
James V. Allred, Governor of Texas,
Monday, honored Tommy Kelly and Ann
Gillis, juvenile stars of "Tom Sawyer," who
arrived in Dallas for personal appearances.
In a special ceremony at the Palace theatre,
young Kelly was appointed an honorary
Texas Ranger, and little Miss Gillis was
dubbed the youngest admiral in the Texas
Navy. Young Kelly also acted as honorary
Mayor of Dallas for the balance of the day.
Roxy Report Approved
The final accounting and report rendered
by Howard S. Cullman, trustee in reorgani-
zation for the Roxy theatre, New York, was
formally approved by Federal Judge Francis
G. Carrey in the United District Court
Wednesday.
Cartoon Process
Uses Dolls in
Place of Drawings
A motion picture cartoon process employ-
ing moulded figures, instead of drawings,
was brought to New York last week from
Europe, for possible introduction in Holly-
wood, by George Pal, young Hungarian,
who says he has been working on the idea
for five years.
A new figure is used for each movement,
the same as cartoonists now use a new
drawing for each different animation.
Mr. Pal the other evening gave the first
screening of his "Puppet-toons" before an
American audience, at the McMillin theatre,
Columbia University, before members of the
film study group of Columbia's Extension
School.
He calls his technique "the color cartoon
in third dimension." Dolls perform against
sets in miniature, with synchronized music,
song and sound effects employed in the same
manner as for silently-made animations of
Hollywood's present pen-and-ink cartoons.
Although Mr. Pal's "players" are pup-
pets, there are no strings. They are station-
ary. Movable figures in past puppet-films,
he says, caused a jerkiness. Where the pres-
ent screen cartoonist draws a separate figure
for each motion-step, Mr. Pal builds a
separate doll. Each phase of movement is
photographed as a single frame of film. He
reports that for a typical single scene, a
large staff of woodworkers and artists must
work for two days making some 56 dolls,
each representing a different movement.
The dolls are mostly fabricated from
wood, on machines. Hand carving, he said,
would be too impractical from the standpoint
of time. Glass, cellophane and some metals
are also occasionally used.
Color drawings are first created, and
photographed, to get a rough cartoon ver-
sion, as a guide, before puppets are placed
on the sets. After the photographing of each
frame the dolls are replaced by those repre-
senting the next phase of action and posi-
tioned in proper relation.
Comparison of production costs of the
Pal process and present systems employing
drawings has not been made by Mr. Pal.
He has his own studio, in Holland, maintain-
ing a staff of 30, said to be the largest outside
of Walt Disney's in Hollywood, and where
he has made some 25 subjects in his five
years of experimentation, mostly "spon-
sored" reels for advertisers. Philips Com-
pany, European radio set manufacturer, is
accredited with considerable of the Pal sup-
port to date.
Mr. Pal does not intend to enter produc-
tion here through the advertising films field,
but through regular entertainment channels.
He has not decided whether he will lease his
process to Hollywood producers on a royalty
basis, or produce independently for states
rights or for "major" company distribution.
Mr. Pal, born in Cegled, Hungary, in
1908, became a film animator in Budapest in
1928, then headed Ufa-Film's animation, at
Berlin, for two years, forming his own com-
pany in 1930 with studios first at Berlin,
then Paris, and now at Eindhoven, Holland.
He is represented in New York by Doug-
las Duff Connah.
March 12, 1938
MOTION PICTURE HERALD
45
NEWSPAPER THEATRE ADS ATTRACT AS
MANY READERS AS PACE ONE ^BANNER'
FEATURES
WEATHER
BANNER STORY — PAGE I
ONE OR WORE NEWS STORIES
ANY EDITORIAL
LEAD EDITORIAL
WASHINGTON COLUMN
EDITORIAL CARTOON
VOX POP
HOROSCOPE
OUESTIONS t ANSWERS
POETRY
NEWS OF YESTERDAY
NEW YORK COLUMN
RECIPES
STYLE FEATURES
PATTERNS
LOVE ADVICE
CHILD ADVICE
HEALTH
LEAD SOCIETY STORY
SOCIETY COLUMN
ETIOUETTE
BEAUTY
ONE OR MORE COMIC STRIPS
BEST COMIC
AVERAGE COMIC
POOREST COMIC
BRIDGE
10 20 30 40 50
70 60 90
Percent
FEATURES
COMIC CARTOON |2 COL.)
RADIO PROGRAM
RADIO COLUMN
HOLLYWOOD COLUMN
LEAD SCREEN STORY
BOOK COLUM
LEAD SPORT STORY
SPORTS COLUMN
BASEBALL SCORES
RACING RESULTS
ODDITIES CARTOON
SPORTS CARTOON
LOVE FICTION
OTHER FICTION
BEDTIME STORY
NEW YORK STOCKS
NEW YORK CURB
NEW YORK BONDS
FINANCIAL COLUMN
FINANCIAL BRIEFS
SHIPPING NEWS
PICTURE PAGE
AMUSEMENT ADS
BEST DEPARTMENT STORE AD
CROSSWORD PUZZLE
WANT ADS
DEATHS
Typical features of metropolitan dailies, with percentage of readership for each.
ten
Copyright. Young & Rubicam. Inc
AMUSEMENT advertisements in a
daily newspaper have more women
readers than does the Page One "ban-
ner story," or lead.
A Hollywood column attracts as many
men as does a report on the activities of
bonds in the financial market.
Radio programs are scanned by more
men and women than are the New York
stock transactions.
These and a score of other facts about
what is read in newspapers are reported by
Dr. George Gallup, director of the Institute
of Public Opinion, in the chart published on
this page.
The chart, reproduced from Advertising
and Selling, brings up to date a "decade of
research," according to Dr. Gallup, vice-
president of the advertising agency, Young
& Rubicam, Inc. The percentage results are
based on interviews with 100,000 adult read-
ers of 40 daily newspapers, 33 in cities of
more than 100,000 population and seven in
cities of 50,000 to 100,000.
More Women Read the Ads
Amusement ads, including those of motion
picture theatres, are read by 55 per cent of
women newspaper readers, contrasted with
only 35 per cent six years ago. Approxi-
mately the same number of men, 25 per cent,
read them in 1932.
This year's study also reveals a wider
circle of radio program readers than in
1932, the percentage comparison being, for
men, 26 and 25, and for women, 40 and 30.
First place, in number of readers, goes to
the broad classification of "one or more news
stories." The second greatest attraction is
the picture page, with 86 and 90 per cent of
the male and female readers, respectively.
Pictures of Hollywood stars are frequently
part of a newspaper's pictorial layout.
Third place is taken by another general
classification, "one or more comic strips."
A breakdown of the number of comic strip
readers shows that the best comic in a paper
is read by 67 and 59 per cent of the women
and men readers, respectively, while the
poorest comic has 37 per cent of the women
and 33 per cent of the men as readers. These
percentages are greater than those credited
to editorials, Washington columns, or finan-
cial columns.
And the "Love Advice"
Women read newspapers more thoroughly
than men, according to the survey results.
The total points for the women is 1,427 as
compared to 1,095 for men.
There is a wide difference in the number
of men and women readers of the best de-
partment store ad in a newspaper, 72 per
cent of the women reading the ad as against
19 per cent of the men.
Shipping news attracts only two per cent
of the male readers while love advice is read
by three per cent.
Dr. Gallup points out that "by and large,
the studies made during the last six years
show a high correlation with the findings of
the study reported earlier. . . . The average
deviation for 38 items is only three per
cent."
Variations and Typography
He also explains that there are variations
from city to city in the reading of certain
features. "Change in the typographical treat-
ment," he continues, "or in position can often
double the number of readers of a given
feature. For example it is possible to in-
crease materially the reading of features
like Vox Pop, advice columns, various kinds
of political, radio, New York and Holly-
wood columns by giving them greater prom-
inence and by treating them typographically
in a way to invite reading.
"On the other hand such features as local
news stories, comic strips, picture pages,
stock and bond reports, department store,
amusement and classified advertising have an
almost uniform reading from city to city."
The study was carried on by equipping
each interviewer with a copy of the paper
for the day preceding the interview. He
then went through the paper, column by
column, with the reader to find out exactly
what each one read in the particular issue.
The law of averages, Dr. Gallup says, irons
out the individual differences arising from
the fact that some readers spent more than
their usual time reading the issue while
others spent less time than usual in the
perusal of the newspaper.
46
MOTION
PICTURE HERALD
March 12, 1938
CHANCE GAMES HIT IN
3 STATES, CAIN IN ONE
Georgia Supreme Court Re-
fuses to Review "Lottery"
Ruling; Legal in Kentucky
Chance games received setbacks this week
in Georgia, where the supreme court refused
to review its decision classifying theatre
"Bank Night" a lottery, and in Chicago,
Montreal, Missouri, St. Louis, Alabama and
New York, but in Kentucky the legislature
passed a measure legalizing theatre give-
aways. This bill is awaiting the signature
of Governor Chandler. The legislature has
adjourned. It is believed that efforts now
will be made to have the games legalized in
Ohio. Exhibitors there see a precedent es-
tablished by the passage of the Kentucky
bill.
In Chicago, Corporation Counsel Barnett
Hodes ruled all Bunco games illegal, and
Judge Joseph Burke dissolved an injunction
preventing police interference with such
games. In Montreal, police opened a drive
to stamp out giveaways in theatres. "Sho-
bonus" was termed a lottery under the
laws of Missouri by the Attorney General.
In St. Louis Fanchon and Marco announced
that the circuit's first runs and neighborhood
houses operated by the St. Louis Amusement
Company had permanently eliminated merchan-
dise giveaways, while in Alabama the Superin-
tendent of Insurance suggested grand jury in-
vestigation of "jackpot guarantee." In New
York, the Brandt circuit was speeding plans to
introduce vaudeville in about 20 houses as a
cure for chance games.
Charged with Operating Lottery
The Georgia supreme court action was taken
in the case of Frank Barber, of Albany, Ga.,
charged with operating a lottery in connection
with Bank Night at his theatre. After an
Albany judge had overruled his demurrer in
the case, Mr. Barber appealed. The court of
appeals and later the supreme court upheld the
judge's decision. The case now will be tried
in Albany on its merits.
A survey among exhibitors in key situations
in Ohio showed practically a unanimity of
opinion that an important precedent had been
established for Ohio by the passage of the
Kentucky bill legalizing theatre giveaways.
Montreal police, in opening their drive to
stamp out giveaways, charged three theatre
owners with operating a lottery. They pleaded
not guilty. One of the cases will be taken as
a test case to decide the legality of theatre
giveaways in Montreal. According to the
police, 10 local theatres were operating the
games.
Called "Unequal Contest"
The opinion terming "Sho-bonus" a lottery
was written by Assistant Attorney General
Franklin E. Reagan, who had charge of the
attorney general's departmental investigation
into various box office stimulants for motion
picture theatres and other amusements. Under
the "Sho-bonus" plan it was proposed to dis-
tribute weekly prizes up to a total of $500 a
week to persons submitting the correct answers
to three questions.
In commenting on the plan, Mr. Reagan said:
"There appears to be no rule or yardstick by
which the correct answers to the questions sub-
mitted are to be determined by the judges. The
CAUTION USE
OF CLIPPINGS
Circuit executives in New York are
cautioning their managers to make
sure that when reproducing newspaper
clippings and other material for pub-
licity purposes, there is nothing in
them which might be made the basis
of a damage suit. The action resulted
from the filing of a $500,000 suit
against Balaban and Katz, Chicago, by
a man whose name and likeness ap-
peared in a "blowup" of newspaper
clippings used on a poster to exploit
"Torture Money."
contest is open to all persons 10 years of age
or over. It is therefore an unequal contest."
Fanchon and Marco first-runs in St. Louis,
the Ambassador, Fox and Missouri, as well as
the St. Louis Amusement Company's neighbor-
hood and suburban houses have permanently
eliminated merchandise giveaways, according to
Harry Arthur, executive of Fanchon and
Marco.
Mr. Arthur said that a careful study of box
office results over a long period had indicated
that the merchandise giveaways were not really
beneficial. Experience with Movie Trading
Stamps, however, had been different, showing
benefit to theatre and merchants, he said.
Frank N. Julian, Alabama superintendent of
insurance, suggested grand jury investigation of
a practice of guaranteeing collections of theatre
"jackpots," saying "it is clearly against the in-
surance laws of Alabama unless the operators
are authorized guaranty companies." Mr. Julian
said no individual or corporation had been
authorized to engage in the "jackpot guarantee"
business, and none would be, "unless they can
post $100,000 cash and meet other requirements
of the law." Theatre Jackpots recently were
held to be lotteries by the Alabama supreme
court.
Introducing Vaudeville
As a means of stimulating attendance, the
Brandt circuit in New York is speeding plans to
introduce vaudeville in about 20 theatres in the
metropolitan area. Harry Brandt, president,
said that arrangements are being made with the
stagehands' and electricians' union. He believes
that theatres are putting too much stress on
"outside attractions," like cash games, and that
they have overdone such stimulants to a point
where theatre operations now need a "hypo-
dermic."
While the circuit is willing to pioneer in the
move to bring vaudeville back to film houses
it will have to be on a business basis, without
inflated costs, since the circuit plans to present
the combination policy at present admission
scales, it was said.
The giveaway test case for Connecticut, ap-
pealed to the supreme court of errors by Ernest
Dorau, manager of the Capitol, Middletown,
has been heard and the decision is awaiting
in April or May.
Denver police issued an order barring the
use of wheels or cards or series of cards in
determining winners in theatre giveaways.
The stamp of approval was placed on drawings
in which coupons were used and it was not
necessary to purchase a ticket in order to par-
ticipate. The police said they desired to do
away with any appearance of lottery if possible.
The National Annuity League, an old age
pension group, is sponsoring "pension nights"
twice weekly at five Denver Fox houses, hold-
ing as bait a chance on a prize for all who
buy tickets from the organization.
Mayor Feiker of Northampton, Mass., has
threatened to withhold theatre licenses unless
chance games are discontinued. The mayor's
edict hit two of Northampton's three theatres
that have been operating giveaways. In Spring-
field, Mass., Mayor Putnam revealed he had been
requested to cooperate with Mayor Feiker in
studying the question of legality of Bank Night.
He said the question will be subject to review
by the city's Law Department.
At a meeting of the Des Moines Council of
Churches in Des Moines the subject "The
Moral Implications of Bank Night" was dis-
cussed by representatives of city groups. The
Reverend Percy Thomas, representing the Des
Moines Ministerial Association, charged that
Bank Nights were creating a gambling psychol-
ogy in the public and diverting energy from
creative purposes, that the inauguration of Bank
Nights was an admission by theatres that they
could not survive on the merits of their product
alone, that thousands of persons were spending
money for Bank Night when they should spend
it for their families.
Mrs. S. E. Lincoln, vice-president of the Des
Moines council of Parent-Teacher Association's
committee of motion pictures, said both the Des
Moines and the state PTA are on record as op-
posed to Bank Night and that it is a lottery
even though the Iowa supreme court declines
to so call it.
G. Ralph Branton, manager of Tri-State
Theatre Corporation, in defending Bank Night,
said the Iowa supreme court had declared it
was not a lottery, that Bank Night had been
a business stimulant to theatres and had en-
abled many to stay open and run at a profit.
Milwaukee Agitation Renewed
Agitation against chance games in Milwaukee
theatres, which culminated in visits by the police
to some 20 houses in January for evidence with-
out a single warrant being issued, had been
renewed with a request to the state attorney
general by the Milwaukee Ministerial Associa-
tion as to the legality of the games.
In response to the request the attorney gen-
eral's office declared that it was still studying
the statutes and was uncertain when an opin-
ion would be handed down. Pending further
action by law enforcement officials, the games
continued in use in Milwaukee theatres.
Chief of Police Ralph Brooks, Portland,
Maine, and Sheriff Henry Burnell of Cumber-
land County were planning to enforce the ban
on Beano. The game was declared illegal some
time ago.
V. L. Chandler, operator of the Rex Theatre
in the Negro section of Tulsa, Okla., was
freed without bond after pleading not guilty to
a lottery charge in connection with Bank Night.
New Trailer Company
Formed by Schwartz
E. Schwartz, who headed Ad-Vance
Trailer Service, will reenter the trailer field
with a new company to be known as Trailer-
Made, Inc., with headquarters in the Film
Center Building, New York. Pathe Film
Corporation is a partner in the new com-
pany, and it is understood that J. A. Sisto
and Company, Wall Street investment house,
also will be a participating factor in the
setup.
Operations of the new company will be-
gin immediately. Mr. Schwartz headed Ad-
Vance Trailer Service until it was bought
out by National Screen Service seven years
ago. He also produced a number of short
subjects and also heads the Peerless Outdoor
Advertising Company.
OPENING DAY RECORDS!
WEEK-END RECORDS!
4 YEAR RECORDS!
1 YEAR RECORDS!
ALL-TIME RECORDS!
are tumbling as theatre operators write this
advertisement for David O. Selznick's greatest hit!
OF COURSE YOU KNOW IT'S • • •
NEW LONDON
BINGHAMTON
Garde Theatre— Hits top mark for opening day ||
and first week-end, as Warner Brothers theatre
official I. J. Hoffman extends playing time.
Riviera Theatre — Thousands jam theatre as
each succeeding day tops the previous one.
ATLANTA
NORWALK
SCRANTON . . .
WILKES-BARRE .
Manager Eddie Pentecost of Loew's Grand H
wires: "Sidewalk in front of theatre blocked
with waiting line." Sunday, the third day of
the run, topped all previous Sundays.
Palace Theatre — Biggest first two days of any
Selznick hit; tops STAR IS BORN, and
PRISONER OF ZEND A.
Strand Theatre— Thousands turned away opening
Saturday. House jammed at every performance.
Capitol Theatre— First three days send Para-
mount Comerford theatre operator John Nolan
into raves as Sunday gross again tops all
Selznick record-breakers.
DENVER
Tom Sawyer opened March 1st at the Fox
Denver Theatre. Its fourth day was $407.00
bigger than its third day and Saturday and
Sunday were the biggest combined week-end
gross in the past four years.
PHOENIX
On Saturday, March 5th, at the Fox Theatre, V
the biggest gross since 1926.
TUCSON
At the Fox Theatre, March 5th, the biggest Sat-
urday in the history of the house.
Selznick International presents Mark Twaii
THE
ADVENTURES OF
OPENING DAY RECORDS!
WEEK-END RECORDS!
FOUR YEAR RECORDS!
ELEVEN YEAR RECORDS!
ALL-TIME RECORDS!
m mortal classic now in
TECHNICOLOR
PRODUCED BY
DAVID 0, SELZNICK
Directed by
NORMAN TAUROG
Released thru Unilprl Arhtd
The Best
OF DAVID O. SELZNICK'S
10 BEST PICTURES!
m
OF DAVID 0. SELZNICK'S 10 BEST PICTURE:
DVENTURES OF
IX TECHNICOLOR
Released thru United Artists
ru Unite
March 12, 1938
MOTION PICTURE HERALD
51
ASIDES and
INTERLUDES
By JAMES P. CUNNINGHAM
TIME MAGAZINE, parent of the March
I of Time magazine newsreel and of
Fortune Magazine, is observing its 15th
birthday. For which, Congratulations,
Time. To friends and "prospects," Time's
proud staff is sending a fac-simile copy of
Volume I, No. 1. Thereto is attached a note,
written by Albert Sindlinger, advertising
manager, as follows: "I am sure you will get
just as big a kick as I did out of reading the
first copy of Time, especially out of the de-
velopment of Time's Cinema Department,
from the 'custard-piety' of Chaplin 15 years
ago to the reviews and news of the cinema
today from our own Hollywood correspond-
ent."
Aside to Mr. Sindlinger: We certainly did
get a "big kick" out of reading the first (fac-
simile) copy of Time, and especially out of
Time's first Cinema Department, with its
"custard-piety," as exemplified by the fol-
lowing lone item constituting the whole
Cinema Department of that first issue:
• CINEMA
Adolph Zukor, now in Paris (March, 1923),
replying to the queries of French reporters
as to whether Hollywood was really as
wicked as all that, responded sternly in the
negative.
"Hollywood," said Mr. Zukor, "is a very
quiet place." He paused. "How dis-
appointing!" chorused the French reporters
politely. "A very quiet place," he resumed,
emphatically. "No drinking — very little
smoking. And as for the evenings — they're
just as quiet! Why they're practically in-
audible. No sound at all but the popping
of the California poppies." And the re-
porters went disconsolately away.
Time Marches On!
V
We have come into possession of the funniest-
looking snapshot ever to meet our eyes, of a
four-year-old standing in the altogether, who
later grew to be Montague {Monty) Mac Levy,
Brooklyn Randforce Circuit press agent and
also conductor of the MacLevy Health Gym in
New York. Mr. MacLevy may gain possesseion
of the photo on the delivery of solid gold life
passes to each and every one of the Randforce
theatres, and a life membership in his gym-
nasium, with towels gratis.
V
Times being what they are, United Artists'
home office workers got a palpitation the other
Friday pay day when each received a "blue
slip" from the personnel manager, Mr. Norris
Wilcox. The cardiograph registered normal
again, however, after the employes opened the
slips and read :
PERSONNEL
A refrigerator has been installed on the
15th floor in the cloak room. This is for
the preservation of milk only and not for
any other purpose or foods.
•Empty milk bottles are to be washed and
placed on the floor adjacent to the re-
frigerator. Your milkman should be notified
to collect empty bottles there. Milk bot-
tles must not be left in the halls either,
full or empty.
Mr. Wilcox won't budge on his stand that
the ice-box shall not be used for any other
purpose, emergency calls for ice-cubes notwith-
standing.
I IFE'S Little Dramas Department, as
L. actually written in America newspaper
headlines :
GAR BO MEETS STOKOWSKI AS
VACATION PAL
SARBO AND STOKOWSKI VISIT
ISLAND OF CAPRI
TOGETHER
STOKOWSKI AND GARBO TOGETHER
IN ITALIAN IDYL
CURIOUS CROWD BESEIGE GRETA
AND STOKOWSKI
"NO ADMITTANCE" SIGNS UP ON GATE
AS CROWDS SEEK GLIMPSE
OF GRETA
Stocked with Food, They Stand
Siege of Curious
MAYOR OF RAVELLO IDENTIFIES
ACTRESS AND CONDUCTOR
But See Only Dark Glasses and Hat
Brim Pulled Low
CONDUCTOR IRRITATED BY
THE NOTORIETY
GUNS GUARD STOKOWSKI AND
GRETA GARBO
GRETA GOES A-MILKING, STOKOWSKI
GOES ALONG
Greta Garbo and Leopold Stokowski
and a Cow in Play
CONDUCTOR TURNS VEGETARIAN FOR
LOVE OF ACTRESS
BEERY TO BE BEST MAN FOR
STOKY, GARBO
SPINSTER GARBO TO WED
AT LAST
GARBO REPORTED WED TO
STOKOWSKI IN ITALY
V
With a parting of, "I never thought I raised
my son to be a competitor'' Jesse Louis Lasky,
Hollywood producer for RKO, now visiting
New York, stamped across his Waldorf-Astoria
Hotel suite bewailing the hard-heartedness and
hard-headedness of Jesse Louis Lasky, Jr., for
not giving him first "crack" at the purchase of
"No Angels in Heaven," a novel just completed
by the son.
Mr. Lasky had been wiring propositions to
his son clear across the continent while en
route to New York, urgmg him to "Give your
old man a break." Lasky Senior even raised his
original bid of $7,500 to $10,000. But it was no
use. Young Lasky told the father he would have
to sell the story to the highest bidder. And four
bids are already in hand from as many of the
large companies.
V
"From laughs to tears in 30 seconds" is a
terrific "throat-strain of emotional acting," and
Claudette Colbert is able to do it for Paramount
only with Lucky Strike Cigarets, according to
this week's magazine testimonials.
ON February 15th, Mr. Vance King, staff
reporter of Motion Picture Herald in
Hollywood, wrote to the New York news
desk as follows:
"A standard gag out here, good for a
laugh at all gatherings where persons are
acquainted with its DRYNESS, is the Los
Angeles River, in reality a sandy depression
in the ground.
"With great hullaballoo, James Vandiveer,
in charge of the KFI-KECA stations' spe-
cial events, rigged up a stunt. He planned
to take his portable transmitter pack to the
river, with Ben Blue, comedian, and 'set
sail' on the river, picking up, in the mean-
time, three Paramount showgirls."
Whether Mr. Vandiveer himself was to
"pick up" the Paramount showgirls, or the
girls were to be picked up by the microphone,
Correspondent King never disclosed. Nor
was it determined whether Mr. Vandiveer
even reached the arid river with this trans-
mitter. However, if he had only been patient
for another two weeks, he could have sailed
with ease right down Hollywood Boulevard
in a coast guard cutter and literally picked up
a choice selection of Busby Berkeley Beau-
ties, Glamorous Goldwyn Girls, RKO Radio
Revelers and an assortment of Republican
Renegades (from the western-film contin-
gent), to say nothing of a varied collection
of writers, directors and producers swimming
around in the flood waters without life-
preservers. He could have left the studio
"efficiency experts," the yes-men and the
supervisors until another time.
V
// that flood had continued just another few
days some of those Hollywood producers would
have had the American Red-Cross financing
their production.
V
The George Brjur Advertising Agency
in New York telephoned our information de-
partment to ask what kind of business "Snow
White" might be doing in three months.
V
Three alumni of Grinnell (Iozva) College
zvho got together in the restaurant of Chicago's
Standard Oil Building, the other afternoon, were
John Canning, Jr., Frank James Cooper and
William Francis Crouch. It was a kind of pre-
view for the annual meeting of Grinnell alumni
to be held this Sunday at the Chicago Women's
Club.
Mr. Frank James Cooper is none other than
Hollywood's ozvn Gary Cooper. He has been
back for a Grinnell homecoming only once be-
fore since he left college, but not once since
"arriving" in Hollywood. This trip, then, is
intended to bring blushes to the old dramatic
coaches at Grinnell, who "blacklisted" him
tivice, from the dramatic class for "shoiving no
promise."
Mr. William Francis Crouch is the "Bill"
Crouch of Motion Picture Herald's Chicago
staff.
V
Applications of the Schine Circuit in New
York State for candidates for the job of the-
atre manager require the applicant to state his
"athletic proivess." Not a xvord is asked about
the candidate's proclivities at explaining things
to patrons.
52
MOTION PICTURE HERALD
March 12, 1938
IN COURTS
Paramount Copyright
Suit Is Dismissed
The copyright infringement suit brought
by Paramount Productions, Inc., and Exclu-
sive Movie Studios, Inc., against Benjamin
Leder, who does business as Leader Motion
Picture Film Company, and Nathan Leder
was dismissed by Federal Judge Samuel
Mandelbaum in the United States district
court in New York this week because the
plaintiffs were not ready to proceed with
the trial.
The suit charged infringement of 20 car-
toon short subjects produced by Fleischer
Studios, Inc. It was alleged that the de-
fendant sold 16 mm. prints in violation of
a license granted to Exclusive Movie Stu-
dios. A permanent injunction and damages
were asked.
Order Claims Filed on
French Corporation
Creditors of the French Motion Picture
Corporation, distributors of French films in
North and South America, this week were
ordered to file their claims with Special
Master John E. Joyce before March 18th
by Federal Judge William Bondy in the
United States district court in New York.
A hearing at which creditors and stock-
holders will be represented was ordered held
on March 23rd before the special master.
The debtor was authorized to continue
royalty payments to producers whose films
are being exhibited, but the order did not
carry approval of the contracts. The cor-
poration's petition for permission to re-
organize under section 77B of the bank-
ruptcy law was approved by Judge Bondy
on February 23rd.
Second RCA Extension Granted
A second 30-day extension has been
granted to RCA Manufacturing Company,
Inc., wholly-owned subsidiary of Radio
Corporation of America and Electrical Re-
search Products, Inc., wholly-controlled
affiliate of Western Electric, defendants in
two separate suits brought by Acoustic
Films, Ltd., wholly-owned subsidiary of
Gaumont British. Cases have been set for
the first part of April in United States
district court, district of Delaware. Delay
was granted for preparation of technical
defense against charge of patent infringe-
ment.
Paramount Sued
Suit _ for $90,000 damages for alleged
plagiarism in the Bing Crosby film, "Double
or Nothing," has been filed against Par-
amount by Charles D. and Harriet Living-
ston of Detroit, in Federal court there.
Plaintiffs base their claim on a play they
claim to have written, using the same title
and story, in 1933.
Order Details in Suit
Casino Productions, Inc., and Yermi
Stern, who are suing Warner Brothers for
$50,000 damages as the result of an alleged
libel in the Warner film, "Go Into Your
Dance," were ordered to file a bill of par-
ticulars by Federal Judge William Bondy
in the United States district court in
New York this week.
Loew Stockholder Motion
To Be Heard Friday
A hearing on the motion made by Loew's,
Inc., to consolidate six separate stockholders'
actions against it was set for Friday by
Justice Aaron J. Levy in the New York
supreme court this week. The suits name
as defendants Loew's, the members of the
board of directors and some of the officers,
and seek an accounting for alleged "acts of
mismanagement, waste and extravagance."
It is charged that the defendant paid exces-
sive salaries and percentages of net profits,
voted options on stock purchases to them-
selves and made "secret commissions."
Bernard Epstein, a stockholder, started
the first suit on January 20th. Other plain-
tiffs are Arba Dike Faxon, Nicholas Lowy,
Charles Alpert, Pearl R. Ginsburg and Hana
W. Goldstein, all stockholders. At the same
time, Justice Levy will hear arguments on
a motion made by Mr. Epstein to examine
Loew's before trial through Nicholas M.
Schenck, president ; David Bernstein, J. Rob-
ert Rubin, Arthur M. Loew, Alexander
Lichtman, Edward J. Mannix, Sam Katz,
Edward A. Schiller, vice-president; Leopold
Friedman, secretary, and Louis B. Mayer,
vice-president in charge of production.
Upon consent of all sides, all further
action on the six suits was stayed until the
consolidation motion is determined. It was
learned that attorneys for various parties are
trying to reach an agreement on the me-
chanics of the consolidation. The trial of
the suit is expected to take place some time
this spring.
Fleischer Plans
Feature Cartoon
Plans for the production of a feature-
length cartoon in color and using third-
dimensional effects have been completed by
Max Fleischer and Paramount. The film, as
yet untitled, will be started in the present
Fleischer studio in New York and will be
completed in the producer's new Miami
plant now under construction and which will
be completed about August 15th.
Court Enjoins John Torr
Judge Woolsey in Federal court in
New York this week issued a permanent
injunction against John M. Torr and others
in favor of the Securities and Exchange
Commission, which had charged the de-
fendants with violations of the law in con-
nection with the sale of a block of stock
of Trans-Lux Daylight Pictures Screen
Corporation.
Legal Digest Service
Herbert T. Silverberg, Los Angeles mo-
tion picture attorney, is planning to establish
a digest service which will make available
to motion picture attorneys, film executives,
libraries and research bodies the legal deci-
sions rendered by State and Federal courts
in their respective jurisdictions. He also
plans to have six representative lawyers of
the industry serve on a committee, the duty
of which will be to govern the editorial
policies of the digest.
Open Minneapolis Exchange
The new Twentieth Century-Fox ex-
change building in Minneapolis, Minn., was
opened this week. William C. Gehring, cen-
tral division manager, and M. A. Levy, dis-
trict manager, attended the opening.
OBITUARIES
Max Young Dies
Max M. Young, 42, eastern Ohio indepen-
dent theatre operator, died at Miami, Fla.,
from a heart attack February 24th. Mr.
Young operated the Mozart, State and Mc-
Kinley theatres in Canton, Ohio. At the time
of his death he and his associates had plans
for a new $100,000 theatre at Akron, Ohio.
Ralph A. Pilbrook
Ralph Alger Pilbrock, 40, former exhibi-
tor, died in Haroer Hospital, Detroit, after
a short illness. He is survived by his widow
and three children.
Ike M. Hartzell
Ike M. Hartzell, 61, former theatrical man
in Youngstown, Ohio, died suddenly at
Miami Beach, Fla., March 3rd, following a
heart attack. Mr. Hartzell at one time
owned the Bijou theatre and later the Prin-
cess and several others in Youngstown.
Mrs. Elizabeth Mannix
Mrs. Elizabeth Mannix, mother of Ed-
ward Mannix, Metro-Goldwyn-Mayer pro-
ducer, died at her home, 330 Main Street,
Fort Lee, New Jersey, March 7th, in her
72nd year.
Prudential Signs for RCA Service
Morris Seider, acting as secretary of the
Prudential Circuit, New York, has signed
a contract with RCA Photophone for ser-
vicing in 16 theatres in New York City and
Long Island. A similar contract for four
other houses in the circuit were signed by
Charles E. Casey. At the same time, Mr.
Seider arranged for the replacement of old
sound equipment with new RCA High Fi-
delity apparatus in the Playhouse, at
Hicksville; the State, at Ozone Park;
the Garden, at Springfield Garden; and the
Strand, at White Plains. Edward C. Cahill,
RCA Photophone service manager, also dis-
closed a service contract consummated with
the Saenger Theatres Corporation covering
the sound equipment in 65 theatres.
Reduce Canadian Rates
A further reduction in railway express
charges for shipments of films and acces-
sories for film exchanges and exhibitors has
been made by the Canadian Pacific and
Canadian National Railways with the publi-
cation of a new schedule of rates to meet
the growing use of highway transport ser-
vices for delivery and pickup of films and
supplies. The rates were materially reduced
in September, 1935.
"Happy Landing" Voted Best
"Happy Landing," Twentieth Century-
Fox's third musical starring Sonja Henie,
has been selected by motion picture critics
of the Scripps-Howard newspapers as the
best picture released in January.
French Bar One, Pass Another
The censor board in Paris has refused to
permit the dubbing of "Dead End" into
French, though the picture has been shown
in the original form for several weeks. The
board has approved "The Road Back" after
certain deletions.
THE SOLUTION
FINE grain, solver of many a photographic
problem, has finally overcome the problem
of duplicating. Eastman Fine Grain Dupli-
cating Films are capable of making "dupes"
that cannot be distinguished from originals.
Now the original in the laboratory and the
duplicate in the vault can be actually equal
in quality. Eastman Kodak Company,
Rochester, N. Y. (J. E. Brulatour, Inc., Dis-
tributors, Fort Lee, Chicago, Hollywood.)
EASTMAN Fine-Grain
DUPLICATING FIL M S
54
M OT I O N, P I CT U R E HERALD
March 12, 1938
IN THE BRITISH
STUDIOS
by AUBREY FLANAGAN
in London
Renaissance
A renaissance of production is announced by
Warner Brothers First National Productions
at Teddington, which suspended activity on
Irving Asher's departure to the United States,
and which he declared would remain dark until
the Quota act had become law.
Mr. Asher, having changed his mind, now
announces that 15 films will be made in the
current production year from April, 1938 to
March 1939, and that the first of these will be
the "The Return of Carol Sawyer" in which
Bebe Daniels has been signed to star.
"I have worked out a programme only in its
early stages," said Mr. Asher, "but I thought
that anything I could do should be done now
without waiting for the final decision on the
Films Bill.
" 'Carol Sawyer' will be a large scale film
and though I intended to cast it from America
I have decided that Miss Daniels is perfect
for the part, and I shall make the production
on its original proportions."
The producer is to arrange a programme for
at least four major films, which by the time
they are in production, will have taken the
studios in full employment over the waiting
period, and quota commitments will be known.
Max Miller, one of Vaudeville's most popular
star comedians, is scheduled to go on the floor
shortly in a new comedy titled "Everything
Happens to Me."
Two other scripts are in preparation for large
scale productions "The Kid's Last Fight" and
"The Murder at River House."
A new Claude Hulbert comedy will be made,
and the script is at present under way in the
hands of Brock Williams and Reginald Purdell.
The advent to our shores of Hollywood stars
and directors for Warner Brothers First Na-
tional Productions hangs greatly upon the final
stages of the Films Bill, but Mr. Asher hopes
to bring over artists among whom may be Joan
Blondell, Pat O'Brien and Frank McHugh.
He also hopes to make films based on plays
recently acquired and which include "The
Amazing Doctor Clitterhouse", "George and
Margaret", "Blondie White", "Wise Tomor-
row" and an original "A Gentleman from Kim-
be rley".
Reopening
Activity is to commence again this Spring,
promises Basil Dean, executive in charge at the
Associated Talking Pictures Studios at Ealing
Green, London.
The studio has been closed for some time,
no pictures having been made there since pro-
duction was completed on the George Formby
comedy "I See Ice."
Mr. Dean states that he has two productions
scheduled, one a film in which the leading roles
will be taken by Edmund Gwenn and the Lan-
cashire discovery Betty Driver. This is to be
a musical and has already been provided with
the working title of "Penny Paradise".
The other will be a new George Formby
comedy, script and production of which will
once again be in the hands of Anthony Kim-
mins, and which has received the title of "It's
in the Air".
The Duke of York's boys, junior military organization, as they appear in "Stepping
Toes," musical recently completed at Sound City Studios by John Barter for U.K.-
Two Cities Productions. The film stars Hazel Ascot, juvenile dancing discovery.
"Penny" Films
Production is now almost completed on
"Meet Mr. Penny" the British National produc-
tion which is to bring to the screen "Mr.
Penny," one of Britain's radio's favorite char-
acters. Richard Golden, creator on the air of
the original "Penny" role, also plays the name
part in the film production.
David Macdonald has been directing and is
to direct others in the series which John Cor-
field of British National intends to continue.
Playing in the films are a small band of per-
sonalities already known and popular on British
radio ; they include Fabia Drake, who plays
the part of Mrs. Penny, Vic Oliver, rapidly
shooting to top stardom as a radio vaudeville
quick-fire comedian, Hermione Gingold, whose
"Mrs. Trotter" sketches are popular on the
air, and Kay Walsh whose work in the George
Formby comedies have attracted attention.
i 4
Drum "Ready
Waiting its West End Premiere is London
Film Production's "The Drum," latest Techni-
color opus from Denham Studios, and respon-
sible for production of which is Zoltan Korda,
brother of Alexander Korda.
Set on the North West Frontier of India and
with exterior shots taken on the North West
Frontier of Wales, "The Drum" brings to the
screen again Sabu, the "Elephant Boy" of the
film of that name, Raymond Massey, Roger
Livesey and Valerie Hobson.
Military scenes in this country were super-
vised by distinguished military experts.
Documentary
"Conquest of the Air," the London Films
documentary drama of the history of flight, is at
last completed. One of Alexander Korda's first
tasks on his return from America was the
supervision of the final editing of the picture.
The picture starts with man's study of the
flight of birds and a summary of the early at-
tempts at human flight to be found in legend
and mythology. From this it passes through
all the phases of achievement and finishes with
prophetic reconstruction of the possibilities of
flight in the future, based on present day study
of the stratosphere.
These final sequences were devised by Ned
Mann.
Although "Conquest of the Air" may be
termed a documentary film, it has dramatic in-
terest. The many historical episodes connected
with the invention of mechanical flight have
been re-enacted by a large cast. Laurence Oli-
vier plays the part of Lunardi, one of the early
balloonists, and Margaretta Scott is seen as
Isobella d'Est in the sequences dealing with
Leonardo da Vinci.
De Rosier, the brothers Montgolfier, Count
Zeppelin, Borelli, Louis Bleriot, Robert Cock-
ing, Otto Lilienthal, Blanchard, Jeffried, Roger
Bacon, Jerome d'Ascoli, Nero, Simon the Ma-
gician, Leonardo da Vinci, Wilbur and Orville
Wright are a few of the many characters found
in this film.
"Conquest of the Air," which was directed
by Alexander Shaw and produced by Donald
Taylor for Alexander Korda, will have its pre-
miere very shortly in the West End.
Can you count on doing a brisk business exclusively
with visiting Hottentots this summer? If so, don't
bother to install Fairbanks-Morse Air Conditioners.
But if you want to attract the natives of this nation, it
would be wise to let Fairbanks-Morse comfortize your
place of business with air conditioning at its best.
F-M Air Conditioners not only cool the air . . . they
also regulate its moisture content. Your customers
will get no blast of chilly air when they come in . . .
but the complete comfort that can be achieved only
by correct control of both temperature and humidity.
Whether for a single room or a skyscraper, F-M
Air Conditioners are installed under Fairbanks-
Morse supervision . . . and F-M guarantees its equip-
ment! For the answers to your questions about air
conditioning for home or business, write today for
a free copy of "A Guide to Air Conditioning."
Fairbanks, Morse & Co., 600 S. Michigan Ave.,
Chicago, Illinois.
WATER SYSTEMS AIR CONDITIONERS
56
MOTION PICTU RE HERALD
March 12, 1938
TECHNOLOGICAL
The Bluebook Schoo
ANSWER TO QUESTION NO. 103-B
Conducted by
F. H. RICHARDSON
Question No. 103-B was: (A) Explain
why a wire of commercial copper offers to
all intents and purposes the same resistance
to current flow in any amount up to normal,
rated capacity of the wire. (B) What deter-
mines the normal capacity of copper wires?
(C) To what is increase in resistance of
copper wires proportional? (D) Upon what
basic temperature is all copper wire resistance
based?
The following made acceptable replies:
C. Rau and S. Evans; H. Edwards; M. and
J. Devoy ; J. R. Prater ; W. Limmroth ;
L. Cimikoski ; W. H. Edmonds ; C. Oldham ;
J. A. Zachritz ; H. Bunker ; J. J. Petersen ;
L. H. Kelley; T. W. Redhouse; O. H.
Schmidt; E. M. and F. Wentworth; E. H.
Toedte; W. Schoeneman; L. F. and G.
Brown ; R. W. Groton ; S. O. Sears ; R. and
K. Wells ; C. A. Whitlock ; F. W. Branden-
burg ; L. Johnson ; G. L. Goss and Son ;
R. M. Schnider; L. D. Tomlinson; M. F.
Robinson and L. A. Beachwood; S. Hewitt;
C. H. Lowrie ; M. D. McGuire ; T. and W.
Turk; L. R. Whitmore; H. S. Benjamin;
J. K. Robinson and R. E. Bullard; D. A.
Shea, H. T. Plum and J. B. Bratenburg;
R. R. Jacobs and B. B. Hornstein; D. and
W. Porter; A. D. Lonby; L. M. Richard-
son ; E. Exline ; C. Umphry ; R. L. Samp-
son; W. R. Davis and B. L. Bunt; T. D.
Williams, L. J. Rubin; F. H. S., and P.
Dalbey; B. L. Kent; K. Irwin; M. Samuels
and O. L. Goldstein; N. S. Reid and H. T.
Watkins; R. H. Carter; A. C. Greene;
D. Coates; J. R. Davidson and W. R.
Matthews ; L. E.. Dodson and H. T. Todd ;
Q. R. Rolton; G. T. Jones and A. Leonard;
H. M. Jackson and W. V. Henderson;
F. E. Dorp and H. A. Ames; W. Winkler
and R. R. Robbins; P. and L. Felt; J. Mor-
ton; G. T. Vieller; C. L. Brant; S. U.
Lamont; L. B. Daniels; W. B. Myers and
L. G. Dillon ; L. G. Simmons ; R. Davis and
F. M. Brown; A. W. Baxter and J. M.
Kelner ; K. L. Brant ; L. and F. L. Savior ;
S. L. Maxwell; J. Morton; H. T. Randolph.
Before giving answers to this question
I'd like to refer to occasional "kicks" from
"students" that their names are seldom or
never near the top of the list of acceptable
answers.. No attempt is made to regulate
position of names. Position means just ex-
actly nothing at all. If your name appears,
you have answered acceptably — the last as
acceptably as the first. Now the answers
to Question 103-B (there were two questions
numbered 103; the present was submitted
in the January 8th issue).
(A) W. H. Edmonds replies, "The maxi-
mum safe carrying capacity for commercial
copper wires is based by the authorities on
the current they may convey without appre-
BLUEBOOK SCHOOL
Question No. 109
(A) Name the evil effects of too
much or too little pressure of brushes
upon the commutator of a generator.
(Bj Tell us how you would measure
brush pressure and how often you
do it?
(C) What is the generator rocker
or yoke, and how should it be set?
(Note: Remember this is a Bluebook
school and the answer to all save possibly
some social questions can be found in that
book.)
ciable rise in temperature. Since, aside from
injury to the wire in such manner as will
reduce its area of cross-section at some
point, or by heating that will alter its re-
sistance (and since, as before said, the wire
will not heat appreciably when carrying any
amperage up to its normal, rated capacity),
it may safely be said that undamaged wires
of commercial copper will offer uniform re-
sistance up to rated capacity.
(B) Few answers to this one were overly
informative. R. and K. Wells say, "The
normal capacity of a commercial copper
wire was arrived at by practical tests to
determine at what point increase in current
flow (amperage) would cause a rapid rise
in temperature. Up to a certain point
(slightly above the rated capacity), rise in
current flow causes no appreciable rise in
temperature. When the point was reached
where addtiional current flow caused an im-
mediate and rapid rise in temperature, that
point, presumably with some reduction as a
safety factor, was set as the rated capacity."
(C) E. H. Toetde says, "In electrical con-
ductors, resistance rises above its normal
amount at 75 degrees Fahrenheit as tempera-
ture rises above 75 degrees, except carbon,
in which the opposite holds true. It then
follows that increase in resistance in com-
mercial copper wires is proportional to in-
crease in temperature above the normal,
75 degrees.
Messrs. Rau and Evans go further. They
say, "Commercial copper wire resistance
calculations are based upon a normal tem-
perature of 75 degrees Fahrenheit, or
24 degrees Centigrade. The resistance of
one milfoot of such wire (one-thousandth
of an inch in diameter and one foot in
length) is 10.5 ohms at normal temperature.
[The exact actual resistance is 10.79 ohms.
In the Bluebook I gave 10.5 ohms to simplify
calculations for users of the book, without
any appreciable effect on results in practical
work. I make this explanation lest some
criticize the 10.5 figure.— F. H. R.] What
is known as the 'temperature coefficient' is
used to determine the increase or decrease
in resistance due to increase or decrease of
temperature above normal. The coefficient
is multiplied by the number of degrees
Fahrenheit away from normal and the result
added to or subtracted from resistance at
normal temperature, depending upon whether
temperature be above or below normal."
Altec To Construct
Los Angeles Warehouse
Plans for the establishment of a Los An-
geles warehouse to serve western emer-
gency stock points were announced this week
by Altec Service Corporation following the
completion of two deals with western the-
atre circuits.
Contracts were signed with United Cali-
fornia Theatres, Inc., to service 75 houses
in California and with the Griffith interest
in Texas, which includes 129 theatres op-
erated by Griffith Amusement Company,
Consolidated Theatres, Inc., Westex The-
atres, etc., and R. E. Griffith Theatres, Inc.
The company's new warehouse will be
at West Washington and Vermont Streets,
former headquarters of Fox West Coast
Theatres.
Akron ITO Opposes
Additional Houses
Pointing out that there is one theatre
seat for every nine persons in Akron, the
Akron Independent Theatre Owners re-
solved at its annual meeting to oppose the
construction of any additional theatres in
the citv.
Stresses High School Film Classes
Mrs. Jeannette W. Emerick of the East
Coast Preview Committee, New York, ad-
dressing the meeting of the Better Films
Council, Delaware Federation of Women's
Clubs, at Wilmington this week emphasized
the importance of the move to establish
classes for the study of motion pictures in
high schools. Teachers as well as parents
must be taught the value of this new feature
before it can be a success, she said. There
are about 5,000 high schools in the country
with this new feature, Mrs. Emerick pointed
out.
It's Erpi Classroom Films, Inc.
ERPI Picture Consultants, Inc., New
York, has changed its corporate name to
Erpi Classroom Films, Inc.
March 12, 1938
MOTION PICTURE H ERALD
57
THEATRE RECEIPTS
The total of theatre receipts for the calendar week ended March 5, 1938, from 64
theatres in I 3 major cities of the country was $886,557, a decrease of $54,928 from the
total for the preceding week ended February 26, 1938, when 64 theatres in 13 large
cities aggregated $941,485.
(Copyright, 1938. Reproduction of material from this department without specific written permission from Motion Picture Herald expressly forbidden.)
TL A (Average weekly grosses for 66 week period
I neaTreS from January 4, 1936, to AprU 3, 1937)
Current Week
Previous Week
Seats
Boston
Boston 3,246
RKO Memorial 2,907
Loew's Orpheum 2,970
Metropolitan 4,332
Paramount 1,793
Chicago
Apollo 1,400
Chicago 4,000
Garrick 900
Oriental 3,490
Palace
Roosevelt
State-Lake
United Artists 1,700
Cleveland
Allen 3,000
Hippodrome 3,800
RKO Palace 3,100
State
Denver
Denham 1,750
Denver 2,500
Orpheum 2,600
Los Angeles and Hollywood
Price
Average
Receipts
Per Week
Picture
Picture
Gross
3,246
35c-55c
17,700
.. 2,907
35c -65c
13,600
2,970
25c -55c
14,500
4,332
25c-55c
26,000
30c -55c
8,000
.. 1,400
75c-$1.50
7,100
. 4,000
35c -75c
35,500
35c -65c
6,800
3,490
35c -75c
17,500
,. 2,509
35c-75c
19,900
. 1,591
35c-75c
13.000
2,775
20c-55c
14,800
1,700
35c-75c
17.500
3,000
30c-55c
5,700
3,800
30c-55c
12,700
3,100
30c-75c
17,800
30c -55c
17,200
.. 1,750 .
25c-40c
6,700
. 2,500
25c-50c
9,600
25c -40c
7,300
Minneapolis
Minnesota
RKO Orpl
State ....
1,518
50c-$1.50
11,800
2,500
30c -75c
11,600
900
50c-$1.50
4,000
2,700
30c -65c
8,000
2,500
30c -75c
14,700
3,595
30c-65c
8,100
3,595
30c -65c
18,400
3,000
30c -65c
10,400
4,000
2Sc-55c
12,200
2,900
25c-40c
7,200
2,400
25c-55c
5,600
'•Radio City Revels" (RKO) and.... 7,000
"Night Spot" (RKO
"Snow White and the Seven Dwarfs" 28,000
(RKO) (plus stage show)
(3rd week)
"Goldwyn Follies" (U.A.) 15,000
"Gold Is Where You Find It" 12,000
(F.N.) and "Penrod and His
Twin Brother" (W.B.)
"Of Human Hearts" (MGM) and 7,500
"Swing Your Lady" (W.B.)
"In Old Chicago" (20th Cent.-Fox) 13,100
(5th week)
"The Big Broadcast of 1938" (Para.) 32,500
(on stage: Shep Fields and Revue)
"Paid To Dance" (Col.) 5,200
"Goldwyn Follies" (U.A.) 24,000
(stage: Sylvia Clark and Revue)
(2nd week)
"Double Danger" (RKO) 36,000
(stage: Mae West and Revue)
"The Baroness and the Butler" 14,000
(20th Cent.-Fox)
"Crashing Hollywood" (RKO) 13,800
(stage: Borrah Minnevitch)
"A Yank at Oxford" (MGM) 18,200
"International Settlement" (20th.. 3,400
Cent.-Fox) (2 days) and "Walking Down
Broadway" (20th Cent.-Fox) (5 days)
"Snow White and the Seven Dwarfs" 14,000
(RKO) (3rd week)
"The Baroness and the Butler" 18,000
(20th Cent.-Fox)
(stage: Dave Apollon and revue) (30c-66cJ
"Bad Man of Brimstone" (MGM) 15,000
*The Big Broadcast of 1938" (Para.) 9,500
"The Baroness and the Butler" 8,500
(20th Century- Fox)
"Snow White and the Seven Dwarfs" 11,500
(RKO) (2nd week)
'Snow White and the Seven Dwarfs" 11,524
(RKO) (10th week)
'The Baroness and the Butler" 12,150
(20th Cent.-Fox)
"In Old Chicago" (20th Cent.-Fox) 5,285
(7th week)
"Bringing Up Baby" (RKO) 7,500
(2nd week) and "Double Danger" (RKO)
"The Baroness and the Butler" 13,819
(20th Cent.-Fox) and "52nd
Street" (U.A.)
"Bring Up Baby" (RKO) 8,700
(2nd week) and "Double Danger" (RKO)
'The Big Broadcast of 1938" (Para.) 16,250
(plus stage show)
'Goldwyn Follies" (U.A.) 13,775
(2nd week)
'Big Broadcast of 1938" (Para.)... 6,000
'Bad Man of Brimstone" (MGM) 5,000
(6 days)
'Dead End" (U.A.) 4,000
"Happy Landing" (20th Cent.-Fox) 6,500
and "Charlie Chan at Monte Carlo"
(20th Cent. -Fox) (2nd week)
"Snow White and the Seven Dwarfs" 38,000
(RKO) (plus stage show)
(2nd week)
"Bad Man of Brimstone" (MGM) 16,000
and "Paradise for Three" (MGM)
"Big Broadcast of 1938" (Para.).. 16,000
and "Scandal Street" (Para.)
"The Buccaneer" (Para.) and 10,500
"The Patient in Room 18" (W.B.)
"In Old Chicago" (20th Cent.-Fox) 13,500
(4th week)
"Gold Is Where You Find It".... 29,000
(W.B.) (plus stage show)
"The Hurricane" (U.A.) 5,000
(3rd week)
"Goldwyn Follies" (U.A.) 30,000
(stage : Sylvia Clark and Revue)
(1st week)
"Stage Door" (RKO) 17,000
(plus stage show) (2nd week)
"I Met My Love Again" (U.A.).. 7,500
"Beg, Borrow or Steal" (MGM).... 14,400
(stage: Tudith Allen and Revue)
"Everybody Sing" (MGM) 11,500
"Bordertown" (W.B. -reissue) 4,400
(4 days) and "Crashing Hollywood"
(RKO) (3 days)
"Snow White and the Seven Dwarfs" 22,000
(RKO) (2nd week)
"City Girl" (20th Cent.-Fox) 23,000
(stage: Al Pearce and Radio Gang)
"Mannequin" (MGM) 13,500
'Romance in the Dark" (Para.) 6,000
"Gold Is Where You Find It".... 9,000
(W.B.)
"Snow White and the Seven Dwarfs" 22.000
(RKO) (1st week)
'Snow White and the Seven Dwarfs" 12,500
(RKO) (9th week)
"A Yank at Oxford" (MGM) and.. 13,553
"Love on a Budget" (20th Cent.-Fox)
"In Old Chicago" (20th Cent.-Fox) 5,100
(6th week)
"Bringing Up Baby" (RKO) 13,000
(1st week) and "Women in Prison" (Col.)
"A Yank at Oxford" (MGM) and.. 16,202
"Love on a Budget" (20th Cent.-Fox,)
"Bringing Up Baby" (RKO) 14,800
(1st week) and "Women in Prison" (Col.)
"The Buccaneer" (Para.) 13,500
(plus stage show) (3rd week)
"The Goldwyn Follies" (U.A.).... 20,500
(1st week)
"Hollywood Hotel" (F.N.) 6,000
(6 days)
"Dead End" (U.A.) 11.000
'Lancer Spy" (20th Cent.-Fox) and 3,000
'Fit for a King" (RKO)
58
MOTION PICTURE HERALD
March 12, 1938
[THEATRE RECEIPTS-CONTINUED]
Theatres
(Average weekly grosses for 66 weeks period
from January 4, 1936, to April 3, 1937)
Average
Seats
Price
Receipts
Per Week
Current Week
Picture
Gross
Previous Week
Picture
Gross
Montreal
Capitol
Loew's
Palace
Princess
New York
Astor
Capitol
Criterion
Paramount
Rialto
Rivoli
RKO Music Hall.
Roxy
Strand
Oklahoma City
Criterion
Midwest
State
Omaha
Brandeis
Omaha
Orpheum
Philadelphia
Aldine
Boyd
Fox
Stanley
San Francisco
Fox
Golden Gate
Orpheum
Paramount
United Artists . .
Warfield
Seattle
Fifth Avenue ...
Liberty
Orpheum
Paramount
? 547
?5r- -fiflr
9,300
3,115
25c -50c
11,000
2,600
25c -65c
10.500
2.272
25c-65c
7,600
1,142
55c -$2.20
15,600
4,700
25c-85c
33,400
£3C-/DC
12,000
3,700
25c -99c
36,100
25c -55c
7,700
2,200
25c-99c
23,100
6,200
40c-$1.65
79,000
5,954
25c -75c
35,400
3,000
40c -99c
20,800
1,500
15c-40c
5,300
10c -40c
4,300
1,100
10c -40c
1,200
25c -40c
4.900
2,200
25c -40c
6,900
3,000
25c-40c
9,200
1,300
40c -75c
9,200
2,400
40c-65c
14,800
3,000
40c-65c
17,000
3,700
40c -65c
15,700
5,000
15c-75c
11,000
15c -55c
16,600
2,440
15c-75c
8,200
15c-75c
13,300
1,200
15c-65c
6,900
15c-75c
15,300
... 2,500
30c-55c
7,700
,. 1,800
30c-55c
7,700
30c-40c
6,000
30c -40c
5,200
'Everybody Sing" (MGM) and.... 8.500
"The Jury's Secret" (Univ.)
"Non-Stop New York" (GB) and.. 5,500
"Prescription for Romance" (Univ.)
"Snow White and the Seven Dwarfs" 19.000
(RKO)
"Wise Girl" (RKO) and 6.500
"Crashing Hollywood" (RKO)
'In Old Chicago" (20th Cent.-Fox) 8,054
(8th week)
"A Yank at Oxford" (MGM) 32,000
"She Married an Artist" (Col.) 7.000
(6 days)
"The Buccaneer" (Para.) 38,000
(stage: Mitzi Green, C. McCoy Orch.)
(3rd week)
"Women in Prison" (Col.) 5,500
"Goldwyn Follies" (U.A.) 27,000
(2nd week)
"The Adventures of Tom Sawyer" 65,000
(U.A.) (2nd week)
(plus stage show)
"Sally, Irene and Mary" (20th 44,000
Cent.-Fox)
"A Slight Case of Murder" (F.N.). 34,000
"Snow White and the Seven Dwarfs" 6,000
(RKO) (2nd week)
"Swing Your Lady" (W.B.) 3,000
"Penitentiary" (Col.) 4,000
"Radio City Revels" (RKO) and... 4,500
"Missing Witnesses" (F.N.)
"Big Broadcast of 1938" (Para.) and 7,100
"Daughter of Shanghai" (Para.)
"Nothing Sacred" (U.A.) and 8,200
"The Jury's Secret" (Univ.)
'Goldwyn Follies" (U.A.) 11,000
(3rd week)
"Bringing Up Baby" (RKO) 20,000
"Romance in the Dark" (Para.) 6,000
(5 days)
"Of Human Hearts" (MGM) 10,500
"Gold Is Where You Find It" (F.N.) 16,000
and "Love on a Budget" (20th Cent.-Fox)
"Bringing Up Baby" (RKO) 13,000
(plus vaudeville) (2nd week)
"Start Cheering" (Col.) and 6,500
"Black Doll" (Univ.) (9 days)
"The Baroness and the Butler".. 18,000
(20th Cent.-Fox) and "Great
Garrick" (W.B.)
"Hurricane" (U.A.) 7,000
(5th week)
"A Yank at Oxford" (MGM) and.. 8,000
"Love Is a Headache" (MGM)
(3rd week)
'The Baroness and the Butler".. 7,150
(20th Cent.-Fox) and "Ar-
sene Lupin Returns (MGM)
"Nothing Sacred" (U.A.) 8.000
"Gold Is Where You Find It".... 6,900
(F.N.) and "Change of
Heart" (20th Cent.-Fox)
"A Yank at Oxford" (MGM) and 5,450
"City Girl" (20th Cent.-Fox) (2nd
week)
"Paradise for Three" (MGM) and 8,000
"Change of Heart" (20th Cent.-Fox)
'She Married an Artist" (Col.) and 6,500
"Under Suspicion" (Col.)
"Happy Landing" (20th Cent.-Fox) 12,000
'Tarzan's Revenge" (20th Cent.-.. 6,500
Fox) and "High Flyers" (RKO)
"In Old Chicago" (20th Cent.-Fox) 10,980
(7th week)
"Of Human Hearts" (MGM) 32,000
"The Girl Was Young" (GB).... 9,500
(2nd week) and "The River" (Para.)
(3rd week)
"The Buccaneer" (Para.) 38,000
(stage: Mitzi Green-C. McCoy's Orch.)
(2nd week)
"No Time to Marry" (Col.) 5,100
(6J4 days)
"The Goldwyn Follies" (U.A.).... 40,000
(1st week)
"The Adventures of Tom Sawyer" 95,000
(U.A.) (1st week)
(plus stage show)
"The Baroness and the Butler" 42,000
(20th Cent.-Fox) (plus stage show)
"Gold Is Where You Find It".... 16,400
(F.N.) (2nd week)
"Snow White and the Seven Dwarfs" 7,800
(RKO) (1st week)
"Every Day's a Holiday" (Para.) 3,700
"She Married an Artist" (Col.) 2,500
"Gold Is Where You Find It".... 5,100
(W.B.) and "High Flyers" (RKO)
"Dead End" (U.A.) and 8,300
"Change of Heart" (20th Cent-Fox)
"The Baroness and the Butler" 8,100
(20th Cent.-Fox) and "52nd Street" (U.A.)
"The Goldwyn Follies" (U.A.).... 13,500
(2nd week)
"The Baroness and the Butler" 11,000
(20th Cent.-Fox)
"Gold Is Where You Find It" 13,000
(F.N.)
"Big Broadcast of 1938" (Para.).... 14,000
'The Big Broadcast of 1938" (Para.) 14,500
and "Daredevil Drivers" (F.N.)
"Bringing Up Baby" (RKO) 22,000
(plus vaudeville) (1st week)
"Wide Open Faces" (Col.) and.... 4,600
'Boy of the Streets" (Mono.) (2nd week)
"The Buccaneer" (Para.) and 5,200
"The Kid Comes Back" (W.B.)
(2nd week)
"The Hurricane" (U.A.) 6,000
(4th week)
"A Yank at Oxford" (MGM) and 11,000
"Love Is a Headache" (MGM)
(2nd week)
"The Goldwyn Follies" (U.A.)....
8,300
'No Time to Marry" (Col.) and.. 4,200
'Penitentiary" (Col.)
■Everybody Sing" (MGM) and.... 4,100
'Thank You, Mr. Moto" (20th Cent.-Fox)
'A Yank at Oxford" (MGM) and.. 8,650
'City Girl" (20th Cent.-Fox) (1st
week)
Next Week Radio City
JEZEBE
HENRY FONDA GEORGE BRENT
mm mm donald crisp fay bainter
RKHAR.D CROMWELL HENB.Y O'NEILL iPftiHO ■nMTON JOHN LITEL
a WILLIAM WYLER PKODUCTION
IS
1 IMt
( full-color reproduction of 24-sbeet)
As 4,000
or£eous 24 -sheets
prepare to yell that
Warners' greatest
romance is comin
your way next!
"♦"AT THE SAME TIME; a sweeping 24-magazine ad campaign that includes:
Pictorial Review, JVoman s Home Companion, True Story, Good Housekeeping, Cosmopolitan,
Red Book, Click, Ken, Harper' s Bazaar and others— reaching 76,172,492 nation-wide readers!
March 12, 1938
MOTION PICTURE HERALD
61
MANAGERS'
ROUND TABLE
<zjfn international association of shozvmen meeting weekly
in MOTION PICTURE HERALD for mutual aid and progress
op
STILL SHOWMEN
It has been pointed out to us in a recent story that exhibitors
are now more or less content to accept their offerings without
sufficient exploitation. The middle-west has been specifically
pointed out as being a prime offender in this respect.
Many factors have been claimed to be directly responsible
for this apparent situation. One is that exhibitors have ceased
to consider one picture "more important" than another. An-
other reason advanced is that double-feature bills have some-
what quieted the manager's enthusiasm in selling his product.
Frankly our mid-western showmen have been directly accused
of "slapping" their product on the screen and just sit waiting
for business to come.
However, judging both from the excellence and abundance
of campaigns received in this office from the particular terri-
tory referred to, we are forced to take exception to the above
report.
First of all, as proven in the campaigns we have received,
good showmen do not single out any one attraction on which to
pull "ace" angles, but rather regard each week with an equal
amount of importance, and each attraction with the same
respect. Consistent efforts of our fellow Round Tablers point
directly to the fact that the manager, if anything, is exerting
more effort than ever to lure extra box office revenue.
Also, the fact that a manager's enterprise would be damp-
ened in the selling of any particular show by virtue of his play-
ing a double feature program, may be dismissed with the same
thought, according to the evidence at hand.
We sincerely hope that our showmen will continue to display
the same spirit and originality they are at this point, in con-
tradiction to the report we have heard. Our records reveal
that the boys in the field are "hitting on all high," as never
before.
SPELLING BEE
V V V
To be found in this week's Round Table Section is a detailed
account of a Spelling Bee introduced by Manager Charles
Alderson of the Victory Theatre, Salt Lake City.
It is reported to be such a success that it is being used
throughout the entire Intermountain Circuit. Frankly we are
not surprised that it has "caught on" in such fine fashion, for
after studying it we can easily understand why it has become
so popular.
It sound like exceptionally good box office for small towns,
particularly, or neighborhood houses. Conducted in conjunc-
tion with a sponsor, the Bee is put on at absolutely no cost to
the theatre. Furthermore, and more importantly, it is not a
lottery. There is considerable "skill" connected with it, and
above all, it carries a good deal of entertainment. Not to be
confused with give-aways, we strongly urge your perusal of the
complete details on this Spelling Bee.
V V V
SPRING PLANNING
Showmanship is challenged each year with the coming of
Spring. Reports have invariably indicated a decrease in at-
tendance receipts along about when the old ball park is thrown
open, and now seems to be the proper time to make plans
to keep up attendance at your theatre.
In an early Round Table issue will be found many ideas deal-
ing with theatre merchandising for Spring and Easter. Fashion
shows, Easter Egg Hunts, lobbies in new Spring garb, special
trailers, egg rolling contests, Mother's and Father's Day tieups,
etc., etc., will all be discussed and addressed to your attention.
V V V
Mayor Myron B. Sessaman, of Columbus, Ohio, has desig-
nated seven days as "Loew's Appreciation Week" due to the
high calibre of entertainment which has been and is being
offered by the Ohio and Broad Theatres there. We can think
of few other such ideas as this to sell the consistency of
theatres in such a high order.
V V V
Pleasant news comes from Salt Lake City, where Charlie
Pincus, manager of the Centre Theatre, was low man on the
circuit of Intermountain Theatres for the number of passes
issued from June 1st to December 31st. He is now, accord-
ing to authentic reports, wearing a new suit of clothes given
him by his employer.
62
MOTION PICTU RE HERALD
March 12, 1938
Harry Botwick, M & P State Theatre, Portland,
Maine, scouted around until he unearthed one of the
old wooden Indians, use of which he promoted for an
exploitation tieup in connection with his opening of
"Every Day's a Holiday." Planting the Indian out
front, card was attached with copy reading: "Don't be
a wooden Indian, see," etc., etc.
Round Table
In Pictures
Outstanding indeed was the parade staged by Dewey Mousson, manager
of the Knickerbocker Theatre, Nashville, for his premiere of "Snow White
and the Seven Dwarfs." Governor Gordon Brown rode from the Capitol to
the theatre; seated in the back of the official car were the Seven Dwarfs
"in person."
Promoted by Johnny Sebis and his assistant, N. Krasny was material used
to sell their opening of "Nite Spot" at the Terminal Theatre, Newark.
Through the cooperation of local police, radio equipment was borrowed and
planted in lobby ahead and during run.
Engineered by Eddie Dowden, of Loew's home office publicity department
for "Wells Fargo" was parade of stage coach and cowboys, which pro-
ceeded to New York City General Post Office to pick up print of the picture.
Shown at left is official from main branch of public library receiving pic-
ture script from cowgirl.
March 12, 1938
MANAGERS' ROUND TABLE
63
Smash lobby display shown above was used by Norman Sprowl,
Utah Theatre, Salt Lake City on "Radio City Revels." Designed
by Intermountain Theatres' artist, Stan Samuelson, the display
with its red neon animation is reported to have attracted plenty
of attention.
Local shoe merchant cooperated with Ray Bell, publicity di-
rector, Loew's Theatres, Washington, to exploit his engagement
of "A Yank at Oxford." With window carrying tiein copy and
plugging sale of store's "oxford" ties, merchant further offered
gratis autographed photos of Robert Taylor.
Created by Manager Rudy Kuehn and Assistant Bob Deitch, Stanley
Theatre, Jersey City, was "Buccaneer" lobby display shown above.
Ship was attached to small turntable and motor which created swaying
motion, flanked by six foot star cutouts.
Promoted by Charles Perry, Aldine Theatre, Philadelphia, was
Gimbel's attractive window display of Charlie McCarthy dolls in con-
nection with the opening of "Goldwyn Follies." Store also plugged
the sale of the dolls in toy department.
Described in detail elsewhere in the Round Table section is Tom
Soriero's fashion show at the United Artists Theatre, Los Angeles.
Through tieup with local merchant, mannequins paraded in lobby in
latest fur styles. Store credit card was prominently displayed.
64
MOTION PICTURE HERALD
March 12, 1938
QUICK REPORTS FROM THE FIELD
Street Broadcast
Regular sidewalk interview from the
front of the State Theatre, Portland,
Maine was arranged for "Wells Fargo"
by Manager Harry Botwick with head
of the Express Company on the air who
was questioned on the traditions and ro-
mance of that era. Spot announcements
were secured over local stations and brief
synopsis was given over air.
Botwick took the motion picture critic
of the Express to Boston with him to
attend a sneak preview at which Frank
Lloyd was present, which brought excel-
lent reviews in local Portland paper. On
return preview was held for critics and
local prominents, special lobby displays
were built and contest run in dailies for
which guest tickets were awarded.
Anniversary
Numerous were the slants used by Jack
Markle, Coolidge Corner Theatre, Brook-
line, Mass. to celebrate that house's fourth
anniversary. Weeks ahead, giant setpiece
was planted in lobby tacked to which
were wires and letters from town and
state officials and stars from Hollywood.
Planted next to giant birthday cake which
was placed on a revolving table, was
blowup of congratulatory letter from Gov-
ernor Charles Hurley addressed to
Markle.
Entire front was decorated in festive
dress, 200 silver window cards were
spotted in merchants' stores, gala anniver-
sary program printed, and door and tele-
phone hangers distributed as were im-
printed mirrors, plugging current attrac-
tion and the anniversary.
School Tieup
Manager Ray Hughes of the Liberty
Theatre, Heavener, Okla., has hit on a
plan to increase the average school daily
attendance at all schools in his section.
Hughes gives a pass to his house to every
school child who makes a perfect record
of attendance each month and will con-
tinue to do so until the end of the present
school term.
MANAGER CHALLENGES
PATRONS TO CHECKERS
It isn't every showman that is a
crackerjack checker player but S. M.
Perry, Skouras' Broadway, Haver-
straw, looking for a buildup on
"Checkers" landed some front page
publicity on the date.
Perry who is reported as an expert
at the game, challenged anybody in
town in groups of eight players, of-
fering guest tickets to those who could
beat him. And according to clips re-
ceived, the theatreman didn't lose a
game.
Every manager hasn't this talent,
but the gag can be used by engaging
an expert.
Broadcast
Week ahead of opening of "I'll Take
Romance" at Loew's Rochester, Roches-
ter, N. Y., Les Pollock planted a contest
over local broadcasting station offering
guest tickets in connection with an essay
contest on "Why I would like to see,"
etc., etc.
Six day serialization was run in the
Rochester Abendpost, 10 spot announce-
ments were received over WHEC two
days ahead and orchestrations were placed
with leading night club bands.
Special Edition
E. ' G. Fitzgibbon, Palace Theatre,
Peoria, promoted his own paper and ran
off several hundred peach-colored copies
with flier across top reading, "N. Y. riots
to see Mae's Film," followed by a cut
with stories on the New York premiere
of "Every Day's a Holiday." This spe-
cial May West edition was distributed to
dinner time folks with reported excellent
results.
Classified Ad
Newspaper co-op contest with a little
different twist was used by Pete Egan,
Palace Theatre, Calgary for "The Buc-
caneer." Contestants were instructed to
go over each ad on the page and careful-
ly sum up the number of times each let-
ter in the title appeared and to then see
how many times the word "Buccaneer"
could be spelled completely from the let-
ters accumulated. Guest tickets were
given to first ten submitting greatest
number.
V mtriloquist
The advent of "Percy and Dummy," a
Charlie McCarthyish character into the
Major Hoople comic strip, gave Ray
Bell, Loew's publicity director, Wash-
ington, D. C, an opportunity to tie up in-
terest on Charlie McCarthy's appearance
in "The Goldwyn Follies," playing at
Loew's Palace. The Washington Daily
News, one of the papers carrying the
Hoople comic, ran a special one-column
box for a week, copy reading, "Charlie
McCarthy may drive Phil Baker crazy
in 'The Goldwyn Follies,' coming to
Loew's Palace soon, but it's nothing the
way Percy, the Dummy, is fixing to upset
poor old Major Hoople and the other
folks in," etc., etc.
For "Yank at Oxford," Bell tied up
local shoe store several days ahead of
Valentine's Day to christen stock of ox-
fords the "Yanks." Special window, em-
bellished with collegiate atmosphere, was
used, and store and theatre distributed
four-page pamphlet asking women to
write Valentine to Robert Taylor and for
the six' most interesting love notes man-
agement offered a pair of the oxfords.
Lobby Front
Attractive indeed was Walter Davis'
"Victoria the Great" front at the Capitol
Theatre, Regina, which was converted
into a replica of Windsor Castle, with
large door through which patrons en-
tered, entire front was also covered with
bunting. Miniature model of Queen Vic-
toria's carriage was planted in selected
window with theatre copy and special
stories in local papers concerning makeup
artist for the production were landed.
Practically all teachers organized the-
atre parties for their pupils and radio sta-
tions plugged the attractions. Davis took
advantage of local holiday by hanging
signs on all closed stores to the effect that
merchants had gone to see the picture,
and through tieup with local baker, spe-
cial cakes were made with the letters
"V. R." on the icing. Small picture card
plugs were inserted in each box of cake
sold.
Street Car
Manager Eddie Pentecost of Loew's
Grand, Atlanta, Ga., to ballyhoo "Every-
body Sing" chartered a street car to ad-
vertise the engagement. Covered with
four-sheets, the vehicle made the city's
entire loop of car tracks.
That's what you want in every foot
. . . and that's what you get when
you order Special Trailers from
FILM ACK TRAILER CO.
L84 3 South Wabash Avenue, Chicago/ Illinois
*Ut MM^jjdM^MMMMA I* II Mai jjLJjajiii
March 12, 1938
MANAGERS' ROUND TABLE
65
Quigley Award
Winners Named
(Continued from page 15)
tario, "Silent Barriers"; W. Clyde Smith,
Paramount, Hot. Springs, Ark., "Mountain
Music" ;
July: Ted Kirkmeyer, Rio, Helena,
Mont., "Star Is Born"; E. A. Patchen, Main,
Pueblo, Colo., "Captains Courageous";
August: Joseph A. DiPesa, Loew's Or-
pheum, Boston, Mass., "Stella Dallas"; Bar-
ney Dobrans, M & P Crown, New London,
Conn., "Make Way for Tomorrow";
September: Ray Bell, Loew's Palace,
Washington, D. C, "Stella Dallas"; Ray
O'Connell, Capitol, Lancaster, Pa., "Stella
Dallas" ;
October: Jules Seltzer, Boyd, Philadel-
phia, Pa., "Emile Zola"; George Limerick,
Yale, Cleburne, Texas, "Artists and
Models";
November: Lyle Harding, Sheridan
Square, Pittsburgh, Pa., "Emile Zola"; Guy
Martin, Colfax, South Bend, Ind., "Firefly" ;
December: R. Lee Kline, Colonial, Ger-
mantown, Pa., "Alcatraz Island"; Elias
Lapinere, Paris, Paris, France, "Day at
the Races."
Leading in the compilation of the 1937
Monthly Plaque Winners, are theatre-men
in the Loew Circuit with a total of four
winners. Ray Bell of the Palace Theatre,
Washington, D. C, was the only man in
the field with two Monthly Plaques to his
credit.
Paris, France, was represented by Elias
Lapinere's entry and Toronto, Ontario, by
that of H. C. Main of the Hanson Theatres.
Subsequent runs as well as first runs were
included among the Monthly Awards Win-
ners, and communities as small as Cleburne,
Texas, were in successful competition with
cities as large as New York and Philadel-
phia.
During the year 1937, approximately 200
First and Honorable Mention Certificates
were awarded various showmen in addition
to the Monthly Silver and Bronze Plaques.
As has been the custom in the past two
years, the Grand Awards will be presented
again this year in Hollywood. Early in May
the Grand Awards Winners will be trans-
ported to the Coast via United Airlines as
guests of the Motion Picture Herald.
Besides the formal presentations which
studio heads, stars, directors and others are
expected to attend, a gala round of special
entertainments is planned.
The 1937 Quigley Silver and Bronze
Awards plaques will be the same as those
given in the 1936 Competitions and measure
approximately 11 inches by 14. Names of
Monthly Silver and Bronze winners are to
be included on these Grand Award Plaques.
Money Back Guarantee
Unique slant in newspaper advertising was
used in San Francisco by Manager Cliff
Work at the Golden Gate Theatre. Theatre-
man for the run of "Bringing Up Baby"
offered to refund anyone's admission price
who failed to enjoy the comedy. There were
no requests for refunds.
Educational is investigating the possibility
of making a short subject dealing with the
history, resources and attractions of the
State of North Carolina, it was said last
week by E. W. Hammons, president of the
company, before leaving New York for
Asheville, N. C, for a few days of golf.
Novel Contests
Highlight "Non Stop"
For the opening of "Non Stop New
York," Ted Kirkmeyer and Harold Woods
of the Rio Theatre, Helena, Montana,
launched their campaign with a tieup with
Western Air Express, whereby the air line
gave one round-trip pass to Great Falls and
one to Butte to the holders of winning tickets
on the opening matinee. The give-away was
advertised by lobby cards, one-sheet A-board
on sidewalk in advance of the showing and
a man carrying a sandwich board on the
opening day.
Merchant Provides Window
The theatre also arranged with a local
merchant, who is located on Helena's busiest
street, for a full window display on a guess-
ing contest as follows : Large map, 10 feet
long and four high, showing London, New
York and the Atlantic Ocean was placed in
the window. In a slot drawn from London
to New York was placed a small airplane
attached to a belt and pulley. An eight-day
spring clock drew the plane slowly from
London to New York. By use of a five-foot
slot and a six-inch pulley, the plane com-
pleted the distance in approximately 120
hours. Thus, the plane starting Monday
afternoon completed the trip on Saturday,
opening day of the picture. On one side of
the map were picture credits and on the
other details of the contest ; idea was for con-
testants to guess the exact time the plane
would arrive in New York. Entry blanks
and receptacle were provided in the store in
adition to the window display.
Fashion Show Is
Staged In Lobby
In advance of the showing of "Manne-
quin," Tom Soriero, manager of the United
Artists Theatre in Los Angeles, staged a fur
fashion show in his lobby.
While in the past these fashion shows
were produced on the stage, Soriero utilized
his beautiful lobby for this show, thus elimi-
nating the cost of stage hands and musicians,
and reports that by having the models parade
in the lobby it created a more intimate ef-
fect, with the patrons of the theatre being
able to view the girls at close range.
Thirty mannequins beautifully gowned,
wearing $50,000 worth of furs furnished by
one of Hollywood's leading furriers, paraded
up and down the lobby all day, from open-
ing to closing of the theatre. There were
different models for each day, and the furs
they wore were an attraction in themselves.
(See photo in Round Table picture section.)
Soriero reports that shows of this type are
being staged every month at his theatre with
much success.
"Let's Hear From You!"
Star Appointed
Governor for Day
For the first time in the political history
of Rhode Island a female governor ruled the
destinies of the state. And for one day only.
Her Excellency was none other than Judy
Garland, who was appointed to the exalted
position by Governor Robert E. Quinn and
brought about by the ingenuity of Howard
Burkhardt, manager of Loew's State in
Providence, and his division manager, H. M.
Addison.
KATHLEEN
Definitely a Box
Consolidated Amusement Enterprises, inc.
Mr. J. H. Hoffberg
729 Seventh Ave., N. Y. C.
Dear Mr. Hoffberg:
Congratulations to you and your
organization on your picture "KATH-
LEEN" which is now being shown at
our Squire Theatre where it is break-
ing all house records.
We are now in our seventh week
with no let-up in business. Our
patrons love the picture and the
word of mouth advertising has
helped swell the gross. Not only
have the Irish of New York taken
"Kathleen" to their hearts, but the
general public as well — give us more
"Kathleens."
Wishing you every success, we
remain Yours very truly,
Office Smash Hit!
***N. Y. DAILY NEWS
"She'll bring you to tears with
a tug at the heart-strings, prime
you to laughter before the tears
have dried." . . .
THE LEGION OF DECENCY
"It is a pleasure to add our
meter of praise and appreciation
of the film Kathleen." . . .
•
JAMES A. FARLEY,
Postmaster General
"I enjoyed it very much as did
my daughter Ann, who accom-
panied me." . . .
•
Endorsements from prominent Irish
Leaders and Catholic Organizations. . . .
•
FOR DIRECT BOOKING
m
CONSOLIDATED AMUSEMHIT ENTERPRISES
> —
[ j7h
J. H. HOFFBERG CO.lNci
7 29 SEVENTH
NEW YORK
AVENUE
CITY
66
MOTION PICTURE HERALD
March 12, 1938
Sponsored Spelling
BeeTied Up IVith
Radio Station
Congratulations
Ted Kirkmeyer and Jules Seltzer are the winners of the 1937 Quigley
Grand Awards.
Kirkmeyer, selected for the annual Silver Plaque, is manager of the
Rio Theatre, Helena, Montana. His entry on David O. Selznick's "A
Star Is Born," awarded the Quigley July, 1937 Silver Plaque, was the
campaign that won him this coveted honor.
Seltzer, who is the winner of the annual Bronze Plaque, is head of the
Warner Brothers press department in Philadelphia. He won on his
entry of "The Life of Emile Zola" which had earned him the Quigley
October, 1937, Silver Plaque. Maurice K. Gable aided on the
campaign.
Distribution, exhibition and advertising leaders of the industry, com-
prising the Grand Awards Judging Committee, convened at the Hotel
Astor on Tuesday, March 8th. In the News section of this issue will be
found a list of Judges, photos, and story of the ceremonies.
Kirkmeyer and Seltzer as guests of Motion Picture Herald and
Managers' Round Table will be accorded an all-expense trip to Holly-
wood and return, via United Airlines. The Grand Awards are to be
presented on the coast in the presence of studio heads, stars and
directors.
JVrestler and
IVooden Indian
Sell Picture
Harry Botwick of the State Theatre, Port-
land, Maine, reports two unusual promo-
tional activities for the selling of "Every
Day's a Holiday."
His first was concerned with the wrestling
promoters of the Exposition Building, who
stage bouts every Monday night which are
usually heavily attended. Prior to the en-
gagement of the film, an especially popular
wrestler was scheduled for the main bout.
Generally regarded by the sporting fans of
Portland as the accepted "bad man," this
wrestler was presented with a huge bouquet
from Botwick consisting of a variety of
vegetables and flowers.
This presentation was made in the center
of the ring before the bout started, and was
visible to everyone in the Auditorium. The
center of the bouquet had a large cauliflower
which was surrounded by carrots, peas and
lilies.
Harry remarks that the announcement
speech, which was carried over the loud-
speakers, created a lot of laughs and much
comment. At the same time a great plug was
obtained for Harry's film.
His second promotional scheme involved
a wooden Indian. He placed a three-line ad
in the local newspaper advising the theatre's
need of a wooden Indian. Although this
was obtained from another source, the paper
received credit for it, and as a result ran
a three-column, 12-inch promotional ad in
their classified section at no cost to the
theatre.
The figure was placed in front of the box
office of the theatre. Attached was a sign
bearing the following copy: "Don't be a
Wooden Indian — for the Thrill of a Lifetime
see 'Every Day's a Holiday.' " ( See photo
in Round Table Picture Section.)
Botwick claims this attracted a crowd to
the theatre, and an unusual twist to it all was
insuring the Indian against fire, wind-storm,
hail, explosion, etc. He received excellent
newspaper publicity on the presentation of
the insurance policy.
"Lefs Hear From You!"
Thousands Enter in
"Snow White" Contest
Highly successful was a "Snow White"
Scrambled — Name 'Em contest, conducted
through the medium of the RKO Newsette,
published by John Dowd's Home Office pub-
licity staff at RKO under the supervision of
Division Manager Charlie McDonald.
Dowd reports that this contest brought
11,000 replies.
Printed in the newsette were the heads
of the Seven Dwarfs cut into fourteen sep-
arate pieces. In other words, each dwarf
was cut in half, and entrants were asked to
piece the proper halves together.
Alongside of the cut showing the Dwarfs,
was a story with the rules, including the fact
that after entrant pasted heads properly to-
gether, he had to identify each one with the
proper name.
Guest tickets were given as prizes.
"Let's Hear From You!"
Candid Camera Idea
With the candid camera craze in full
swing in Toronto, Manager Jules Bernstein
of Loew's Theatre, pulled a good one by dis-
playing an array of unposed photographs of
local people in the lobby of his theatre. Any
person establishing his identity in one of the
candid shots is presented with passes for the
current week. It is reported that the stills
attracted much general attention.
Reported highly successful is a Spelling
Bee introduced at the Victory Theatre in
Salt Lake City by Manager Charles Alder-
son, and according to Helen Garrity, pub-
licity representative, it is now being used
throughout the entire Intermountain Circuit.
It is definitely explained that this is not a
lottery.
The scheme is costless to the theatre by
virtue of a tieup with radio station KDYL.
Besides pleasing the audience immensely, the
Bee is claimed to definitely sell tickets.
Although it is preferable to have a radio
hook-up with a sponsor since this eliminates
cost to the theatre, it is not absolutely neces-
sary. Anyone in the audience may partici-
pate with the exception of theatre employees,
the sponsor or his employees or anyone con-
nected with the radio station.
Approximately 20 words are used. A cer-
tain amount of money is awarded for the
correct spelling of each word. One special
word is singled out for a larger "prize" than
the others, creating more interest. To win
a prize, one must not only spell the word
correctly, but first pronounce it, then spell
it, then pronounce it again. Fifteen seconds
is the time limit allowed. Only two oppor-
tunities are given to spell a word. If both
persons misspell it, the prize money then
automatically goes into the following week's
prize fund. These rules are announced at the
beginning of each program and whenever
the prize money is carried over, this is ex-
plained to the audience.
The program opens with a commercial for
the sponsor. This may or may not be broad-
cast from the theatre. If not, it is made
from the station before the Bee begins. An
announcer acts as master of ceremonies. He
carries his mike out to the center of the stage
and his two assistants walk down the aisles
with their mobile mikes.
List Prepared in Advance
The master of ceremonies works without
a script, having only a list prepared in ad-
vance of the words to be used, with the
amount each will bring as a prize. The two
assistants who work the aisles should be
well known and should understand crowd
psychology.
The Hudson Bay Fur Company is the
sponsor of the Victory Theatre, Salt Lake
City, Spelling Bee. They contribute the prize
money as well as the radio time, getting in
return, the opening and closing commercials.
As to where to get the words to be used is
concerned, the announcer may solicit a list
of words from High School and University
teachers. This, however, is not exactly nec-
essary, since most newsstands carry a book
entitled "1,000 of the Most Frequently Mis-
pronounced and Misspelled Words," which
could be used for guidance.
Besides, Miss Garrity reports that this has
proven definite box office in Salt Lake City,
she further advises that in Twin Falls, Iowa,
patrons refuse to go up to the balcony on
the grounds that they will miss a chance to
spell.
March 12, 193
MANAGERS" ROUND TABLE
67
SOME AUSTRALIAN THEATRE ADS
Continuing our Round Table weekly series of ad lay-
out pages from the various circuits, this week we swing
overseas to Australia. Reproduced herewith are ads from
Albert Livermore, of the Roxy Theatres, Ltd. in Sydney.
A cordial invitation is extended to other of our over-
seas members and readers to contribute samples of their
ad work for reproduction on this page.
^*1EGFEU>
us M.GJd. Shorts
The greatest of all muei
extravaganzas.- with
the stars you love!
NOW SHOWING
atllaam* 2p.m.
5pom0 8p.m.
MA6708-9)
1 MOST AMAZING ROMANCE
OF THE ORIENT EVERY TOLD
AND 1001 THRILLS FOR ALL
WHO SEE ITt
PetticoatFever
cfimco
ETTE COL
HIM IN P
D,„l.'.'.w.a
68
MOTION PICTURE HERALD
March 12, 1938
YOU ARE INVITED TO JOIN UP
CARROLL T. WILSON
manages the Campus Theatre in Middle-
bury, Vt., for the Graphic Circuit. Wilson
has been in the theatre business for the past
eight years, beginning as an usher in a
suburban house in Melrose, Mass. From
there he went to the Keith Memorial in Bos-
ton as usher and worked up to Chief. Last
spring Wilson joined the Graphic outfit as
manager and opened their new house in
Middlebury.
V
ORVILLE RENNIE
is the city manager of the Tri States Thea-
tres in Hastings, Neb., headquartering at the
Rivoli Theatre. Varied has been Rennie's
experience, which includes stage production
work, master of ceremonies, radio, produced
shorts and has managed the Paramount,
Orpheum and Omaha Theatres in Omaha.
Well, Orville, with that background, there's
no reason why you should not send along
some mighty interesting contributions to our
section and we shall await them with inter-
est.
V
C. L. BRUSEGARD
up in Winnipeg, Manitoba, manages the
Crescent Theatre for the Western The-
atres, Ltd., and started in showbusiness
seven years ago as usher at the Gaiety.
From there we find him working for Round
Tabler Bill Novak, aiding on submitting
Quigley Awards, and last year Brusegard
was sent as temporary manager of the
Lyceum in Winnipeg and thence to his pres-
ent spot. Well, Brusegard, it's time you sent
along some campaigns for Award considera-
tion on your own hook, so let's have them.
V
C. ARNOLD SKELLY
manages the New Arcade Theatre in New-
ark, Ohio, for Clark C. Rader. While this
new Round Tabler says he is fairly new to
showbusiness, having been connected with
the advertising and newspaper game pre-
viously, he promises to become an active
contributor to our pages and we shall await
his contributions with interest.
V
ROBERT HEEKIN
down in Jacksonville, Florida, is the house
manager of the Florida Theatre. Starting
in at that theatre as an usher, Heekin was
later promoted to Chief of Service, then to
assistant, and about eighteen months ago
promoted to house manager when the pre-
vious man. Jack Hodges, good member, was
transferred to another house.
V
GEORGE GEORGOPULOS
who is in Philadelphia managing the Venus
Theatre for Stamatis and Stephens, worked
for them about five years ago as usher and
then left to go to the Terminal The-
atre in Brooklyn, starting as usher and
working his way up to Chief of Service.
After three years at that house George re-
joined his bosses and he joins us from the
Venus, from which spot he promises to keep
us informed of his activities.
Birthday
Greetings
Sam Abrams
Richard J. Ludwig
Jack T. Beachler
Kenneth C. Mead
Edward L. Bissler
Lloyd Muller
Les Bowser
Bob Murray
Ralph W. Braswell, Jr.
Lester Neely
Austin C. Bray
William F. O'Brien
Charlie Brennan
R. H. Ouellette
Fahnley Bridges
Dallas R. Page
Albert E. Brown
Roy Patience
Johnnie Burrell
Burton L. Prince
Jack C. Cleland
Leo Raelson
Cecil W. Curtis
Jack K. Randall
J. M. Ensor
William Reiser
Sidney C. J. Feder
Charles Rind
Charles E. Fish
N. H. Salyer
Stanley Foreman
Marvin E. Samuelson
George Foster
Dave Schiller
Emanuel Friedman
J. P. Schnitzer
Victor G. Geisel
Sidney Seckler
Louis Gianaz7a
John B. Shearer
Louis D. Glinner
C. H. Simpson
Jerome Gordon
Henry Spiegel
Harold Gustafson
Harold C. Stanzler
Charles B. Hann, Jr.
Don R. Stevenson
Harold B. Harris
J. E. Stribling, Jr.
Sam Harris, Jr.
Jonas F. Thomas
S. H. Horowitz
E. R. Toerpe
Edward A. Hussong
Al Unger
Charles Lee Hyde
Emory T. Warner
William E. Keating
S. D. Weinberg
R. T. Dick Kemper
Alfred G. Wertin
Phil Kielpinski
John R. Willadsen
James T. Lackey
F. O.Williams
Julius Lamm
Jack Wright
Edward Lamoureux
Al Zimbalist
APPLICATION FOR
MEMBERSHIP
MANAGERS'
ROUND TABLE
Rockefeller Center, N. Y.
Ntmr
(print)
Positkm
Thestrt
Adirtn
City
SMe
Circuit
Absolutely No Dues or Fees!
J. A. SANDERS
is city manager for the R. E. Griffith The-
atres handling the Chief and Navajo in Gal-
lup, New Mexico. Johnny says he started
in business by the time he was big enough
to peddle hand bills for a pass to the show,
and has been artist, billposter, janitor, op-
erator and other jobs around the theatre.
Sanders says he has been a member of the
Chamber of Commerce in every city in
which he has managed houses. Theatres that
he has worked in include the Colorado and
Pueblo in Pueblo; Kiva in Lincoln,
Nebraska ; Palace in San Saba, Texas ;
Westex and Olney in Olney, and thence to
his present spot.
V
GEORGE J. FLICKER
manages the Terminal Theatre in Upper
Darby, Penna., for William Goldman;
started at the Susquehanna as assistant and
then became assistant operator there. From
there Flicker went to the Norris, York and
Jefferson in the same capacity. George op-
erated the Bandbox, went to Sedgwick as
assistant and later became manager, then to
Yorktown, and from there to his present
theatre.
V
WILLIAM H. MAC DONALD
manages the Liberty Theatre in Great Falls,
Montana; was in the pit for six years and
then handled all theatre advertising for ten
years for the Theatre Operating Company.
When Hughes-Franklin started operation
and purchased the Theatre Operating Com-
pany, MacDonald went along as manager of
the Lyric and Regent Theatres in Billings,
Mont. Fox took over Babcock soon after
Hughes-Franklin released it and Bill joined
them as manager at Babcock. Later he was
transferred to the Liberty, from where he
joins us.
V
E. R. ERICKSON
manager of the Ogden Theatre, Chicago,
111., a Warner house, started as usher at the
B & K Tivoli, then went to the Avalon and
thence to the Jeffrey as chief usher. From
that spot Erickson moved over to the West
Englewood as manager, at which post he
remained a year before going to his present
situation.
V
TED SMITH
is up in Toronto, Ontario, managing the
York Theatre. Smith started in showbusi-
ness as an usher at the Christie Theatre,
from there he became head usher at the Cen-
tury and then to the York, from which spot
he joins the Round Table. Remember, Ted,
we expect that you shall keep us posted on
your activities, so let's hear from you.
V
DEBORAH B. WASHER
manages the Bell Cinema in Brooklyn, N.
Y., for the Museum Theatre Corporation.
Miss Washer worked as cashier before tak-
ing over management duties and she is close
enough to Round Table headquarters to drop
in and get personally acquainted soon. How
about it. can we count on meeting you soon ?
March 12, 1938
MOTION PICTURE HERALD
69
WHAT THE PICTURE
DID FOR ME
Columbia
COUNSEL FOR CRIME: Otto Kruger, Douglass
Montgomery, Jacqueline Wells — Although no outstand-
ing stars in this picture, it is very good. Did good
business and everybody satisfied. Played February 15.
— L. G. Tewksbury, Opera House, Stonington, Me.
Small town patronage.
DODGE CITY TRAIL: Charles Starrett, Marian
Weldon — This Don Grayson has it. He bids fair to
rival Dick Foran. A very good musical western. —
Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Can. General patronage.
HOLLYWOOD ROUND-UP: Buck Jones, Helen
Twelvetrees — This western is different and combines
picture making with some western action that makes
good entertainment as westerns go. — Mayme P. Mus-
selman, Princess Theatre, Lincoln, Kan. Small town
.patronage.
ROARING TIMBER: Jack Holt, Grace Bradley—
I thought this picture was only very fair. Not good
enough for a Holt picture. Business off and no one
seemed to care for it. Holt used to be my favorite
he-man actor and was very popular here, but he isn't
getting anything to work with. His "Storm Over the
Andes" made a few years ago by Universal was the
best we've had him in in years. We wish you better
luck next time, Mr. Holt. — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
SPEED TO SPARE: Dorothy Wilson, Charles
Quigley — A speedy, thrill-packed picture that keeps
them interested. Played this weekend with "Dodge
City Trail." Business poor. — Harland Rankin, Plaza
Theatre, Tilbury, Ontario, Can. General patronage.
TWO GUN LAW: Charles Starrett, Peggy Strat-
ford— This boy goes over fairly well and they get some
nice cowboy songs and music worked in these, enough
to help the picture. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
WIDE OPEN FACES: Joe E. Brown, Jane Wy-
man — Just an average Brown programmer that did
slightly better than some of the high priced so called
specials from some other companies. Just got by
on Sunday. Outgrossed "Love and Hisses" and "Sec-
ond Honeymoon" by a wide margin. Running time,
68 minutes. Played February 27-28. — Warren L. Web-
er, Deluxe Theatre, St. John, Kansas. General pat-
ronage.
First National
PERFECT SPECIMEN, THE: Errol Flynn, Joan
Blondell, Hugh Herbert, Allen Jenkins— Very good
comedy drama that pleased Sunday crowd. Both
leads doing nice work and ably assisted by Hugh
Herbert and Allen Jenkins. — P. G. Estee, Estee Thea-
tre, Parker, S. D. Small town patronage.
SHE LOVED A FIREMAN: Ann Sheridan, Dick
Foran, Robert Armstrong — Entertaining picture with
action and comedy interspersed with some interesting
shots of the fire boys at work and at ease. — P. G.
Estee, Estee Theatre, Parker, S. D. Small town pat-
ronage.
"SH! THE OCTOPUS": Hugh Herbert, Allen Jen-
kins, Marcia Ralston— Men have been shot at sunrise
for less offenses than this. And if I had been there,
I would have cheered them on. — A. E. Hancock, Co-
lumbia Theatre, Columbia City, Ind. General pat-
ronage.
TALENT SCOUT: Donald Woods, Jeanne Madden
— You can take it or leave it and it will never be
missed. I am finishing up last year's Warners and
will be glad when they're gone. — Mayme P. Mussel-
man, Princess Theatre, Lincoln, Kan. Small town
patronage.
Grand National
HERE'S FLASH CASEY: Eric Linden, Boots Mal-
lory — Amateurish. It suffers badly when compared
with most of present day product. The star is ex-
cellent and any company using his talent should at
lease make an effort to meet the ordinary require-
ments of modern picture making. Played February 1.
— L. A. Irwin, Palace Theatre, Penacook, N. H. Gen-
eral patronage.
LOVE TAKES FLIGHT: Bruce Cabot, Beatrice
Roberts— They had the makings of a better than
IN this, the exhibitors' own de-
partment, the theatremen of the
nation serve one another with
information on the box-office per-
formance of product for their mu-
tual benefit. It is a service of the
exhibitor for the exhibitor. Address
all communications to —
What the Picture Did for Me
MOTION PICTURE HERALD
Rockefeller Center, New York
average picture here, but amateurish direction muffs
all chances for it to survive. Maybe the cutting room
is at fault, too. Poor box office returns. Played
January 25. — L. A. Irwin, Palace Theatre, Penacook,
N. H. General patronage.
Metro-Goldwyn-Mayer
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce, Joseph Calleia — Good old Wallace Beery
and MGM certainly made a dandy picture for us small
town exhibs. Not only a wonderful picture, but set-
tings and scenery with the tinted film made it beau-
tiful to look at.— L G. Tewksbury, Opera House,
Stonington, Me. Small town patronage.
BEG, BORROW OR STEAL: Frank Morgan, Flor-
ence Rice, John Beal — What a swell cast put over this
excellent programerl We'll take Morgan, Beal or
Rice in any picture. The story was good and certain-
ly kept them laughing. Running time, 72 minutes.
Played February 16-17. — Horn and Morgan, Inc., Star
Theatre, Hay Springs, Neb. Small town patronage.
BEG, BORROW OR STEAL: Frank Morgan, Flor-
ence Rice, John Beal — Another good program from
Metro. Why don't they make more of this type and
fewer of the costumes that we pay for so that England
will buy and which don't mean a thing but argument
and loss of revenue. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
BROADWAY MELODY OF 1938: Robert Taylor,
Eleanor Powell. Buddy Ebsen, Judy Garland, Sophie
Tucker — A very good musical which does not quite
measure up to the "hit" standard. The usual ex-
cellent dancing by Eleanor Powell, George Murphy
and Buddy Ebsen, a couple of thrilling horse races and
some brilliant comedy by Willie Howard, Robert
Benchley and Raymond Walburn keep the picture go-
ing in fine manner, but the stars, the real stars, are
a youngster, Judy Garland, and an old timer, Sophie
Tucker. Judy's rendition of "Everybody Sing" and
"You Made Me Love You" are rafter ringing show
stoppers, and Sophie's "Some of These Days" and
"Your Broadway and Mine" share equal honors.
Without them, well, it would have been just a musical.
Running time, 105 minutes. Played February 26. — J.
A. Reynolds, Director of Recreation, New Jersey
State Prison, Trenton, N. J. Prison patronage.
DOUBLE WEDDING: William Powell, Myrna Loy
— Good picture. Will please but not strong enough for
extended runs. Running time, 87 minutes. — W. E.
McPhee, Strand Theatre, Old Town, Maine. General
patronage.
FIREFLY, THE: Jeanette MacDonald, Allan Jones
—Excellent production in every detail and is strong
enough for extended runs in any spot. Running time,
135 minutes.— W. E. McPhee, Strand Theatre, Old
Town, Maine. General patronage.
GOOD EARTH, THE: Paul Muni, Luise Rainer,
Walter Connolly — Another masterpiece from Metro.
We booked this to satisfy the more intelligent group,
but it seemed to please all. Pearl Buck's great novel
lost none of its appeal in its transfer to the screen. A
sterling performance by Luise Rainer eclipsed Muni's
acting. Stark realism stalks all through the picture
in the shape of famine, plagues and storms. It is
Irving Thalberg's last picture and he has left a monu-
ment which will be talked of long after the "fluff and
twaddle" passes into oblivion. Thanks, Metro, for giv-
ing us one of the outstanding pictures of the year.
Running time, 130 minutes. Played February 22. —
J. R. Reynolds, Director of Recreation, New Jersey
State Prison, Trenton, N. J. Prison patronage.
LAST GANGSTER, THE: Edward G. Robinson,
James Stewart, Rose Stradner — A fine Robinson pic-
ture and that's saying a lot because any Robinson
picture is good. Rose Stradner is fine, too. Running
time, 81 minutes. Played February 18-19. — Horn and
Morgan, Inc., Star Theatre, Hay Springs, Neb. Small
town patronage.
MADAME X: Gladys George, Warren William-
Times like these call for comedy as a steady diet but
we found that for a change this non-profitable tear
jerker was quite satisfactory. Running time, 72 min-
utes. Played February 21-22.— H. Wilson Young, Wa-
hoo Theatre, Dubach, La. Small town and rural pat-
ronage.
MANHATTAN MELODRAMA (RE-ISSUE:) Clark
Gable, William Powell, Myrna Loy— Fine reissue.
Stars perfect. — Sammie Jackson, Jackson Theatre,
Flomaton, Ala. General patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy— Ex-
cellent and well received. Strong enough for extended
runs. Running time, 92 minutes. — W. E. McPhee,
Strand Theatre, Old Town, Maine. General pat-
ronage.
MAN -PROOF: Myrna Loy, Franchot Tone— One of
the finest pictures we ever played that did not draw
to our small town audience. MGM for some reason
has gone highbrow. Miss Loy is easily the Queen of
the Screen but her talents are wasted on our people.
Tone is rapidly becoming the idol of the small town
fans. For us this was just a program picture but, as
usual, it was allocated in the "B" group, so we can
write it off in the red side of the ledger. Better run
it midweek to break even. Running time, 71 minutes.
— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small
town patronage
OF HUMAN HEARTS: Walter Huston. James
Stewart, Beulah Bondi — Everybody pleased with this
production. Just missed being a masterpiece. Locale
and incidents of time of story very, very interesting.
Running time, 100 minutes. Played February 21-22. —
L. G. Tewksbury, Opera House, Stonington, Me.
Small town patronage.
PARADISE FOR THREE: Robert Young, Florence
Rice, Frank Morgan — One of those kind that keeps
them chuckling all the way through the picture. It is
clever, subtle comedy; rich man masquerading to see
how the other side lived, and vamped by Mary Astor.
— A. E. Hancock, Columbia Theatre. Columbia City,
Ind. General patronage.
PARADISE FOR THREE: Robert Young, Florence
Rice, Frank Morgan — Very enjoyable comedy pro-
duced on lavish lines. As the trailer says, it is really
eighty minutes of hilarity. You won't go wrong on
this one. Played February 19. — L. G. Tewksbury,
Opera House, Stonington, Me. Small town patronage.
ROSALIE: Nelson Eddy, Eleanor Powell, Frank
Morgan — A first class production. Frank Morgan has
a swell part in this and makes the most of it. Played
January 30-31. — L. A. Irwin, Palace Theatre, Pena-
cook, N. H. General patronage.
ROSALIE: Nelson Eddy, Eleanor Powell, Frank
Morgan, Edna May Oliver, Ray Boleer — I did not
know that they accepted middle aged men at West
Point as a cadet; must be a new innovation. Miscast,
I'd say, but as with all Metro musicals, grandeur
obtains in sets and ensembles; whether that adds to
the picture and the cost is problematical. The picture
was liked and, of course, the build-up on it was con-
siderable. But Powell is not so wonderful any more
as a dancer; lot of these young stars in the shorts
top her or equal her. She is no great shakes as an
actress. Morgan and Bolger topped the show. And
I agree with another exhibitor that less of Powell
and more of Bolger in the dancing would have been
acceptable. — A. E. Hancock, Columbia Theatre, Co-
lumbia City, Ind. General patronage.
TRADER HORN (re-issue): Harry_ Carey, Edwina
Booth — Seems pretty crude, these heroics that we once
thought good. Most noticeable is the recording which,
compared with what is coming through on the pic-
tures at this time, to use the musicians' slang, is
corny. Did average business, but it is one that would
have been just as well left unrun, which was not
true about "Hell Divers" and "Manhattan Melo-
drama."— A. E. Hancock, Columbia Theatre, Colum-
bia City, Ind. General patronage.
WOMEN MEN MARRY, THE: Josephine Hutchin-
son, George Murphy— The talented Josephine Hutch-
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70
MOTION PICTURE HERALD
March 12, 1938
(.Continued from preceding page)
inson is utterly wasted in this weak programmer. It
may satisfy, though, if you can induce 'em in. Played
January 19. — L. A. Irwin, Palace Theatre, Penacook,
N. H. General patronage.
YANK AT OXFORD. A: Robert Taylor, Maureen
O'SuIlivan, Lionel Barrymore, Vivien Leigh — Have
not run this one yet, caught it in another city, to see
just what Metro has done to counteract the growing
resentment for this too perfect specimen of beauty.
Well, they have him kicking the professor in the
pants, reminiscent of the Bill Haines days. The dia-
logue is also reminiscent of the Rover Boy days and,
besides that, it was, as the title would indicate, pro-
duced in England. Looks like a good picture to let
lay on the shelf; that is my opinion. Metro made
Taylor what he is today, and it looks to the writer
that they are far from satisfied to cast him in this
role. His roles have been saccharine in the past and
now they have gone to the extreme. — A. E. Hancock,
Columbia Theatre, Columbia City, Ind. General pat-
ronage.
YOU'RE ONLY YOUNG ONCE: Lewis Stone. Ce-
cilia Parker. Mickey Rooney — One of Metro's best
pictures and one of their lowest allocations, but this
picture will please more people than most of their
super-colossal costume affairs that_ only the studio
and publicity department enjoy. Will get money the
second night from word-of-mouth advertising. Play
it and enjoy some satisfied patronage and profits. —
Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
YOU'RE ONLY YOUNG ONCE: Lewis Stone, Ce-
cilia Parker, Mickey Rooney — Nice picture of the av-
erage American family, well acted and a good cast.
And in this one Mickey was vamped, and what a
vamp, Eleanor Lynn, a sophisticated youngster that
you wanted to spank where it would do the most good.
— A. E. Hancock, Columbia Theatre, Columbia City,
Ind. General patronage.
Monogram
STARS OVER ARIZONA: Jack Randall— Very good
western. Better than average. Randall's singing
didn't go over here. People said they didn't like his
voice. — Sammie Jackson, Jackson Theatre, Flomaton,
Ala. General patronage.
Paramount
BARRIER, THE: Leo Carrillo, Jean Parker— A very
good picture. Jean Parker makes the most of this
opportunity to shine. The producers ought to recog-
nize in her something worthwhile exploiting. Box
office fair. The usual complaint; this isn't like the
story. Played Tanuary 23-24. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
BLOSSOMS ON BROADWAY: Edward Arnold.
Shirley Ross, Rufe Davis — Sell Rufe Davis in this pic-
ture, for without him you would have nothing to
offer. I regret the fact that two stars of the rank
of Arnold and Miss Ross were ever put into such an
inexcusable production. It missed all the way around
in my town. I would advise that you book your
strongest short features with this one to help hold it
up. Running time, 82 minutes. Played February 22-
23.— R. D. Leatherman, Rialto Theatre, Denison, Tex.
Railroad town patronage.
BUCCANEER, THE: Fredric March, Franciska
Gaal, Akim Tamiroff— Cecil B. DeMille so far out-
stripped his last contribution to the entertainment
world, namely, "The Plainsman," that you can not
compare the two. It would be hard to believe that the
same genius was responsible for both of them. March
did a very smooth piece of work as expected, but I
offer praise for the characterization brought to us by
Akim Tamiroff. This picture is on a par with any of
recent years. Get behind it and sell it. You can't
say too much for it. They're bound to like it.
Orchids to Miss Gaal. Running time, 124 minutes.
Played February 19-21. — R. D. Leatherman, Rialto
Theatre, Denison, Texas. Railroad town patronage.
BULLDOG DRUMMOND'S REVENGE: John Bar-
rymore, John Howard, Louise Campbell — Entertaining
mystery comedy drama. Played February 25-26. —
P. G. Estee. Estee Theatre, Parker, S. D. Small
town patronage.
DAUGHTER OF SHANGHAI: Anna May Wong,
Charles Bickford — A good melodrama. Played Febru-
ary 2. — L. A. Irwin, Palace Theatre, Penacook, N. H.
General patronage.
EVERY DAY'S A HOLIDAY: Mae West. Edmund
Lowe, Charles Butterworth, Charles Winninger. —
There is nothing wrong with this picture. It is honest-
to-goodness entertainment all the way through. A lot
of brains and money spent and should do extra busi-
ness in any theatre, but I am sorry to report it only
did average business three days last part of week. —
W. H. Brenner. Cozy Theatre, Winchester, Ind. Gen-
eral patronage.
LIVES OF A BENGAL LANCER: Gary Coooper,
Franchot Tone. Richard Cromwell — Did a bit of swap-
ping to get this instead of one of the new season's and
it is a plenty good picture. The print is good and
I'd say run it on a bargain night. It will please most
of them. — Mayme P. Musselman, Princess Theatre.
Lincoln. Kan. Small town patronage.
NIGHT CLUB SCANDAL: John Barrymore. Lynnr
Overman — A very interesting murder play. Fair box
office value, we'd say. Played January 26. — L. A. Ir-
win, Palace Theatre, Penacook, N. H. General pat-
ronage.
PARTNERS IN CRIME: Lynne Overman, Roscoe
Karns — Very good comedy. Wonder what some of the
companies expect us to do with some of their double
bill features, when we do not double bill? I think this
would have been better suited on a double bill, al-
though it isn't a bad comedy. — Sammie Jackson, Jack-
son Theatre, Flomaton, Ala. General patronage.
PARTNERS OF THE PLAINS: William Boyd,
George Hayes, Harvey Clark — The best picture Boyd
every made. This man Clark is a knockout. The
cast was well chosen and the plot extremely good,
without so much shooting as heretofore. We can say
that this picture was different than most plots. Of
course, "Windy" was missing, something all western
fans look for, but Harvey Clark is a good substitute.
Just a swell show. Running time, 70 minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town pat-
ronage.
SOPHIE LANG GOES WEST: Gertrude Michael,
Larry Crabbe — Fair program picture. Played on Give-
away night. Would not have been so hot on any
other night. — Sammie Jackson, Jackson Theatre, Flo-
maton, Ala. General patronage.
SOULS AT SEA: Gary Cooper, George Raft, Fran-
ces Dee, Olympe Bradna — Very fine sea story. Well
played by a fine cast. The outstanding personality,
coming without warning, was Olympe Bradna. Run-
ning time, 92 minutes. Played February 13-14. — Horn
and Morgan, Inc., Star Theatre, -Hay Springs, Neb.
Small town patronage.
THIS WAY PLEASE: Charles "Buddy" Rogers,
Betty Grable, Ned Sparks — If you want to see some
patrons who haven't been in the place since radio
season began last fall, set this in and advertise the
radio names. They'll get patrons in who have desert-
ed you. It didn't break any house records and I
didn't get rich, but they liked it. — Mayme P. Mussel-
man, Princess Theatre. Lincoln, Kan. Small town
patronage.
THRILL OF A LIFETIME: The Yacht Club Boys,
Ben Blue, Judy Canova, Larry Crabbe — With a per-
sistent regularity, Paramount's pictures are missing.
There is something disjointed in their direction. This
was evidently produced by Fanchon and not in their
own studio. From her efforts she does not know the
public and what they want. Also they plugged Doro-
thy Lamour and the fact was that if you had batted
an eye you would have missed her entirely. Judy Ca-
nova the one bright spot. — A. E. Hancock, Columbia
Theatre, Columbia City, Ind. General patronage.
WELLS FARGO: Joel McCrea, Bob Burns, Frances
Dee — Paramount can be depended upon to give exhibi-
tors at least one smash hit a year and this is it.
"Wells Fargo," in spite of a general run of poor busi-
ness and very bad weather, did a very nice business,
which is something no other feature has done for me
since August. It's terrific and good for a day longer
than any picture is played. Played February 14-17. —
Warren L. Weber, Deluxe Theatre, St. John, Kan.
General patronage.
WELLS FARGO: Joel McCrea, Frances Dee, Bob
Burns — Frank Lloyd has done a great piece of work in
this one. You are delighted by the unique impression-
istic graphic picture of the passing of the years as
the picture touches on outstanding events of historic
moment, by the way the picture rushes through the
years and never seems to drag, and by the nice way
in which Joel McCrea handles his part. Frances Dee
was slightly disappointing. This picture is good for
your best dates. You cannot oversell it. Running
time. 114 minutes. Played February 12-14.— R. D.
Leatherman, Rialto Theatre, Denison, Texas. Railroad
town patronage.
Republic
PORTIA ON TRIAL: Frieda Inescort, Walter Abel
— A very fine picture. Advertise it big and you won't
be sorry. I did not do any business with it, perhaps
due to the fact that the stars are not so wellknown.
I played this at same time I played the Government
film, "The River," and they were both fine. Let all
the school teachers in free and they told the school
children about "The River." — Sammie Jackson, Jack-
son Theatre, Flomaton, Ala. General patronage.
RIDE. RANGER. RIDE: Gene Autry, Smiley Burn-
ette — Very good. Burnette's "Bugle Song" at first of
picture helps lift his role to better than average.
Autry's are always good. — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
UNDERCOVER MAN: Johnny Mack Brown, Suz-
anne Kaaren — Apologies to Brown for being reluctant
to try his pictures. This had all the ingredients
that it takes and more besides, including a very pretty
girl. Running time. 58 minutes. Played February 25.
— H. Wilson Young, Wahoo Theatre, Dubach. La.
Small town and rural patronage.
RKO Radio
ANNAPOLIS SALUTE: James Ellison. Harry
Carey. Marsha Hunt — A swell little program picture
with Hairy Carey at his best. _ Ran it on a double
feature with "First Lady" and it saved the day for
us. The company has made a remarkable improve-
ment in their product this season. These Service pic-
tures are coming more and more to the front. Run-
ning time, 60 minutes. — A. J. Inks, Crystal Theatre,
Ligonier, Ind. Small town patronage.
EVERYBODY'S DOING IT: Sally Eilers, Preston
Foster — This particular concoction of slapstick took
them all by surprise and pleased quite well. Foster,
as usual, turns in a good performance but I am con-
vinced that if he had been confined to roles such as
he had in "You Can't Beat Love" we exhibitors
would have occasion to be really proud of him. Run-
ning time, 67 minutes. Played February 26-27. — H.
Wilson, Wahoo Theatre, Dubach, La. Small town
and rural patronage.
FIGHT FOR YOUR LADY: John Boles, Jack
Oakie, Ida Lupino, Margot Grahame— Quite a good
deal of action and a fair amount of comedy. Seemed
to please our patrons. Just an average production
and good for town or country. Played February 5. —
George Lodge, Green Lantern Theatre, Claymont, Del.
Small town patronage.
FIT FOR A KING: Joe E. Brown, Helen Mack-
Play this one and watch the satisfied look on the
customer's face as he leaves theatre. Joe really got
a break in this picture and as usual he made good.
Running time, 73 minutes. Played February 20-22.—
R. W. Crickmore, Rainbow Theatre, Newport, Wash.
General patronage.
HITTING A NEW HIGH: Jack Oakie, Lily Pons,
John Howard— Played on a Bargain Day but would
not have been a bargain at half the price. Cannot
say much for this one from any angle. Might fit
well in some situations but it didn't click with a
bunch of railroad brakemen. Miss Pons had a role
that a canary bird could have played to better ad-
vantage. Oakie was inexcusable. Better book March
of Time with this one or you will be off of RKO for
life. Running time, 85 minutes. Played February 17.
— R. D. Leatherman, Rialto Theatre, Denison, Texas.
Railroad town patronage.
ON AGAIN-OFF AGAIN: Wheeler and Woolsey—
Folks don't say anything. I guess they know not to
expect their money's worth every time. Any picture
with this pair wherein Woolsey is paired off to any
extent whatever with a woman has been a dismal flop.
Fred Guiol, for one, knew a few of these things, but
look what we have now. Running time, 68 minutes.
Played February 19-20.— H. Wilson Young, Wahoo
Theatre, Dubach, La. Small town and rural patron-
age.
RIDING ON AIR: Joe E. Brown, Florence Rice-
Very interesting and suitable to small towns and
country houses Our patrons seemed to greatly enjoy
the show. Action and comedy enough to please every-
body all the way through. — George Lodge, Green Lan-
tern Theatre, Claymont. Del. Small town patronage.
TOAST OF NEW YORK: Edward Arnold, Jack
Oakie, Frances Farmer, Cary Grant— Here is one of
those swell pictures hid behind a weak title. Don't
let that scare you, for this is one grand piece of real
entertainment. Business above average but should
build up on second day of any length run. Running
time, 109 minutes. Played February 16-17. — R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
Twentieth Century-Fox
ALI BAB A GOES TO TOWN: Eddie Cantor, Tony
Martin, June Lang. Roland Young — Good for any
place, town or country. Plenty of action and comedy.
One of the good pictures of the year. Of course,
Eddie Cantor was the whole show. Played February
12.— George Lodge, Green Lantern Theatre, Claymont,
Del. Small town patronage.
BIG TOWN GIRL: Claire Trevor, Donald Woods-
Girl makes good as singer in spite of criminal hus-
band, who tries to drag her back to his life. Woods
as a newspaper man who inadvertently helps the girl
while trying to unmask her as a fraud. Clever come-
edy angle made this a pleasing program.— P. G. Es-
tee, Estee Theatre, Parker, S. D. Small town pat-
ronage.
BIG TOWN GIRL: Claire Trevor, Donald Woods-
Just a nice program picture with a smash finish.
Running time, 65 minutes. Played February 23-24. —
Horn and Morgan, Inc., Star Theatre, Hay Springs,
Neb. Small town patronage.
BIG TOWN GIRL: Claire Trevor, Donald Woods—
A pretty good programer and on bargain night did a
right nice business. Not a big picture, but fairly
entertaining.— Mayme P. Musselman, Princess The-
atre, Lincoln, Kan. Small town patronage.
CHARLIE CHAN ON BROADWAY: Warner Ol-
and, Joan Marsh — This is our second Chan picture
and I feel sure that interest in these is increasing
among our folks. Running time, 68 minutes. Played
February 17-18.— H. Wilson Young, Wahoo Theatre,
Dubach, La. Small town and rural patronage.
DANGER— LOVE AT WORK: Ann Sothern, Jack
Haley — One of those screwy ones. Not too good, but
not bad either. People seem to like them, so why
should we worry? Running time, 81 minutes. Played
February 9-10.— Horn and Morgan, Inc., Star Theatre,
Hay Springs, Neb. Small town patronage.
HAWAIIAN BUCKAROO: Smith Ballew, Evalyn
Knapp, Benny Burt — My first from this star. Played
it brand new and have nothing but something good to
say about it. I notice that his other two pictures
have received bad comments. I have been dreading
to play any of them. "Hawaiian Buckaroo" is very
good. It's different and your people can't help but
March 12, 1938
MOTION PICTURE HERALD
7!
like it. I used a Deluxe trailer on it and the trailer
is also fine. Smith Ballew's singing was very good
but somehow it seemed that he wasn't doing the sing-
ing. Notice it when you show the picture. Several
people mentioned it to me and I had noticed it also.
This is a western with a different story and settings.
Music excellent. Evalyn Knapp fine as leading lady.
Benny Burt good as laugh provider. I will gladly
welcome more Smith Ballews if they are as good as
this one was. But from all accounts his first two were
not so hot. Of course, he's no finished actor, but he
gets by with the action fans, and it won't matter as
long as the pictures are otherwise good. Congratula-
tions, Fox, you have at last released a western that
people liked. When will you do it again? — Sammie
Jackson, Jackson Theatre, Flomaton, Ala. General
patronage.
HOLY TERROR. THE: Jane Withers— Went back
and picked this up in preference to some program pic-
ture on the new group and think we were smart. It
went over very well. Jane seems to draw them in.
Running time, 67 minutes. Played February 11-12. —
Horn and Morgan, Inc., Star Theatre, Hay Springs,
Neb. Small town patronage.
JUDGE PRIEST (REISSUE): Will Rogers, Anita
Louise — We use these instead of some new punks and
they still draw better than average business. Henry
B. Walthall's part in this is worth the money, and
if anything gets better with age, it is these Will
Rogers' pictures. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan- Small town patronage.
LANCER SPY: George Sanders, Dolores Del Rio—
We couldn't find any way to make money on this one
but it pleased. Sanders was excellent, as was also, for
that matter, Dolores. Running time, 84 minutes.
Played February 24-25. — H. Wilson Young, Wahoo
Theatre, Dubach, La. Small town and rural patron-
age.
SECOND HONEYMOON: Loretta Young, Tyrone
Power — Just as we expected, a swell better-than-
average program picture. This pair certainly has
what it takes, and what a supporting cast, including
that little Marjorie Weaver gal who is certainly a
honey, to say nothing of Claire Trever and Stuart Er-
win. Running time, 79 minutes. Played February
20-21— Horn and Morgan, Inc., Star Theatre, Hay
Springs, Neb. Small town patronage.
SECOND HONEYMOON: Tyrone Power, Loretta
Young, Stuart Erwin, Marjorie Weaver — A very good
picture that will go over well anywhere. Held atten-
tion of our patrons all the way through. One dark
reel that was not so good. I enter my protest against
pictures so dark that almost nothing can be clearly
seen. Played February 26. — George Lodge, Green Lan-
tern Theatre, Claymont, Del. Small town patronage.
THANK YOU, MR. MOTO: Peter Lorre, Jane Re-
gan— My patrons like these chiefly because they have
read the story in some magazine and there is always
plenty of action and mystery combined in some very
good entertainment. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
YOU CAN'T HAVE EVERYTHING: Alice Faye,
Ritz Brothers, Don Ameche, Tony Martin, Joan Davis
— We know we can't have everything, but an increase
in business would have been most welcome. Fine
picture. Business was not so hot. — Sammie Jackson,
Jackson Theatre, Flomaton, Ala. General patronage.
United Artists
ELEPHANT BOY: Sabu, Walter Hudd— Good
jungle picture, but it failed to do business. Too much
elephant for most patrons. — Harland Rankin, Plaza
Theatre, Tilbury, Ontario, Can. General patronage.
52D STREET: Ian Hunter, Pat Paterson— A dis-
appointment. No business. The picture won't bowl
anybody over with its brilliance, either. Only mildly
interesting. Played February 2-4. — L. A. Irwin, Pal-
ace Theatre, Penacook, N. H. General patronage.
Universal
ARMORED CAR: Robert Wilcox, Judith Barrett,
Cesar Romero — Excellent picture, but poor at the
B. O. They liked it very much. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. General pat-
ronage.
BLACK ACES: Buck Jones, Kay Linaker— We
should think. Buck, that after dropping from number
one western star you'd look at one of your finished
products and understand the cause. Since we note
from the credits you produce your own pictures you
must see that by comparison with other nicely pro-
duced westerns of today's vintage your own are so
crude that they appear ridiculous. For instance, even
the photography looks cheap, awfully cheap. It has
none of the snap and clarity of a Paramount western.
The stories are routine formula stuff — a story is of
prime importance even in a western. And worst of
all are the amateurish actions of your supporting
players. Buck, they are terrible. We've done an aw-
ful lot of spouting here, but honestly, Buck, it's sin-
cere and because we'd like nothing better than to see
Buck Jones again number one western star when the
next poll comes around. And we believe the only
thing that keeps you down, Buck, is the fact your
pictures are still in rompers. Let 'em grow up and
look and act like real 20th century quality action
plays. Played January 29. — L. A. Irwin, Palace Thea-
tre. Penacook, N. H. General patronage.
LAW FOR TOMBSTONE: Buck Jones, Muriel
Evans — Some westerns that we've had lately had a
cowboy who could sing and with his hat glued on so
that the best fighters couldn't knock him out from
under it, but Buck can't sing and he loses his hat
often enough to make the action seem real. This
western is god enough and worth a playdate.— Mayme
P. Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
MERRY-GO-ROUND OF 1938: Bert Lahr, Alice
Brady — The first night we were ready to ditch this
one. We didn't like the hodge podge of nonsense it
contained and business was next to zero. But we let
it run its course, and while it still turned in a rock
bottom gross at the end of the run, we did think
maybe it was fair entertainment. At any rate, no
complaints, and suppose our disappointment in it was
somewhat influenced by the fact we almost had to sit
alone to view it. Our friends didn't seem interested
and were conspicuously absent, and it's hard to find
praise for a flop. Played January 27-28. — L. A. Irwin,
Palace Theatre, Penacook, N. H. General patronage.
YOU'RE A SWEETHEART: Alice Faye, George
Murphy — A very good musical that did good business
in spite of the weather. This Alice Faye looks like
the money and she is going places. This picture has a
happy combination of everything that pleases the
patrons that it draws and it will draw plenty with a
decent weather break. — Mayme P. Musselman, Prin-
cess Theatre, Lincoln, Kan. Small town patronage.
YOU'RE A SWEETHEART: Alice Faye, George
Murphy, Ken Murray, Oswald — The best Alice Faye
musical yet and Universal had to make it. It is really
streamlined musical fare and not a draggy spot in
it. Ken Murray and Oswald plenty good and should
be seen often. 100 per cent satisfaction on this pic-
ture. Played January 30-31. — Warren L. Weber, De-
luxe Theatre, St. John, Kansas. General patronage.
Warner Brothers
DEVIL'S SADDLE LEGION, THE: Dick Foran,
Anne Nagel — This is the best Foran has ever made.
If you fans like Foran, don't be afraid of pushing this
picture to the limit. The results should surprise you.
Running time, 52 minutes. Played February 18-19.
— R. W. Crickmore, Rainbow Theatre, Newport,
Wash. General patronage.
FIRST LADY: Kay Francis, Preston Foster— War-
ner Brothers are hitting one hundred per cent with
us this season on walkouts. First "The Great Gar-
rick," and now "First Lady." It is a shame to use
an actress with Miss Francis' talents on this type of
product. _ If they would call a conference of indepen-
dent exhibitors and talk over product for the coming
season and then listen to the independent's com-
ments, perhaps their product would be more profitable
to all. This comedy was 'way over the heads of our
small town patrons. Running time, 82 minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
FIRST LADY: Kay Francis, Preston Foster— We
think most folks failed to get enough of the intended
satire in this one to get much of a kick out of it. The
players were fine but it is awfully talkative. There is
practically no action. Played January 29. — L. A. Ir-
win, Palace Theatre, Penacook, N. H. General pat-
ronage.
KID COMES BACK. THE: Wayne Morris, June
Travis — After "Submarine D-l" thought this kid
Morris would be okay at the box office, but this one
fell flat. Will be okay on weekend doubles. Running
time, 60 minutes. — Warren L. Weber, Deluxe Thea-
tre, St. John, Kan. General patronage.
MARRY THE GIRL: Hugh Herbert, Mary Boland
— Positively the silliest picture that was ever made.
Our customers lost no time in telling us that it was.
Running time, 68 minutes. Played February 18-19. —
R. W. Crickmore, Rainbow Theatre, Newport, Wash.
General patronage.
VARSITY SHOW: Dick Powell, Fred Waring, Ted
Healy, Johnny Davis — I first reported on this after
seeing it at Warner's trade show last fall. Went over
pretty well; business fair. Healy very, very good.
Davis didn't go so good. Waring fine; hope to see
more of him. — Sammie Jackson, Jackson Theatre, Flo-
maton, Ala. General patronage.
Miscellaneous
PASSION PLAY: (State Rights)— This subject, re-
leased by Monogram in New Orleans territory, went
over O. K. Wonderful music and singing. Off stage
voice describes the action. Characters do not talk.
Picture is old but good print. — Sammie Jackson, Jack-
son Theatre, Flomaton, Ala. General patronage.
Columbia
FISHING THRILLS: New World of Sport Series—
A good sport reel featuring fishing in all its forms,
starting with "little fishes" and ending up with
"whales." We have yet to get a poor sports reel
from Columbia. Running time, 11 minutes. — J. A. Rey-
nolds, Director of Recreation, New Jersey State
Prison, Trenton, N. J. Prison patronage.
HOLD 'EM, COWBOY: New World of Sport Series
— Very good. Do not miss this one. Play it by all
means. — Harland Rankin, Plaza Theatre, Tilbury, On-
tario, Can. General patronage.
HOLLYWOOD PICNIC: Color Rhapsodies— Very
poor cartoon. Nothing to it. — L. A. Irwin, Palace
Theatre, Penacook, N. H. I General patronage.
KANNIBAL KAPERS: Krazy Kat Cartoons— Car-
toons are always in good taste. This one O. K. — Har-
land Rankin, Plaza Theatre, Tilbury, Ontario, Can.
General patronage.
OH! WHAT A KNIGHT: Herman Bing— Another
good two-reeler. It seems like some of the old boys
are coming back to putting laughs in comedies instead
of clocking them. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
ROOFTOP FROLICS: Broadway Follies— A dandy
single reel band act with colored novelty band, good
singing and dancing. — C. L. Niles, Niles Theatre, Ana-
mosa, Iowa. General patronage.
(Reports continued on following page.)
TELEGRAMS
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WESTERN UNION
72
MOTION . PICTURE HERALD
March 12, 1938
SCARY CROWS: Scrappy Cartoon— Fine cartoon in
color. — Sammie Jackson, Jackson Theatre, Flomaton,
Ala. General patronage.
SCREEN SNAPSHOTS: Screen Snapshots are con-
sistently good fan fare. — Harland Rankin, Plaza The-
atre, Tilbury, Ontario, Can. General patronage.
SCREEN SNAPSHOTS SERIES: These are all ex-
cellent.— Sammie Jackson, Jackson Theatre, Flomaton,
Ala. General patronage.
WHEN THE WEST WAS YOUNG: Columbia
Tours — Pretty fair colored subject. — Sammie Jackson,
Jackson Theatre, Flomaton, Ala. General patronage.
Educational
MISS LONELY HEARTS: Song and Comedy Hits
This did have some good moments and some of the
acts were worth watching. — Mayme P. Musselman,
Princess Theatre, Lincoln, Kan. Small town patron-
age.
SWEETIES: Two-Reel Comedies— A good comedy
and when you find one of them that's something. This
will fill the bill on most any program. — Mayme P.
Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
Metro-Goldwyn-Mayer
BOSKO AND THE PIRATES: Harman-Ising — A
good cartoon with frogs giving imitations of Louis
Armstrong, Fats Waller, Cab Calloway, etc. Good
color adds to its value. Running time, 7 minutes. —
J. A. Reynolds, Director of Recreation, New Jersey
State Prison, Trenton, N. J. Prison patronage.
CANARY COMES ACROSS, THE: Musical Come-
dies— An excellent comedy two-reel musical. Good
singing and very funny. Good on anybody's program
any time. — C. L. Niles, Niles Theatre, Anamosa, Iowa.
General patronage.
CANARY COMES ACROSS. THE: Musical Come-
dies— Some good entertaining spots in this musical —
Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
CANDID CAMERAMANI ACS : Pete Smith Special-
ties— A seasonable subject at this time and will find a
spot on most any program because there are quite a
number of these amateur photographers running loose.
— Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
LAND OF IN CAS: FitzPatrick Travel Talks — On
a par with the rest on most counts. This subject,
unlike the very best of the series, fails to leave one
with a poignant feeling of wanderlust and nostalgia.
Running time, nine minutes. — H. Wilson Young, Wa-
hoo Theatre, Dubach, La. Small town and rural
patronage.
LITTLE BUCK CHEESER: Harman-Ising — A
crackerjack. Very good, indeed. The cartoon antics
are very cleverly done. — L. A. Irwin, Palace Theatre,
Penacook, N. H. General patronage.
MAIL AND FEMALE: Our Gang— This is good
comedy. — L. A. Irwin, Palace Theatre, Penacook,
N. H. General patronage.
NATURAL WONDERS OF THE WEST: Fitz-
Patrick Travel Talks — Some very nice shots of the
well known spots, including the Black Hills. — Mayme
P. Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
NIGHT AT THE MOVIES, A: Robert Benchley—
Smart, laughter-bringing short that places Benchley
on the top insofar as comedies go. It's a natural for
any program. Running time, 10 minutes. — J. A. Rey-
nolds, Director of Recreation, New Jersey State Pri-
son, Trenton, N. J. Prison patronage.
OUR GANG FOLLIES OF 1938: Musical Comedies-
Very good in its way, but does not pack half the
laughs of a Gang one-reeler. Running time, 21 min-
utes.— H. Wilson Young, Wahoo Theatre, Dubach,
La. Small town and rural patronage.
PIGSKIN PALOOKA: Our Gang— Swell fun.— L. A.
Irwin, Palace Theatre, Penacook, N. H. General
patronage.
ROAMIN' HOLIDAY: Our Gang— Will please all
Our Gang fans. Running time, nine minutes. — R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
ROMANCE OF RADIUM: Pete Smith Specialties-
Interesting but hardly as sensational as we were led
to believe. Doubtless a tough job to produce it, but
it's mild and actionless. — L. A. Irwin, Palace The-
atre, Penacook, N. H. General patronage.
SUNDAY NIGHT AT TROCADERO: Musical
Comedies — Good but we missed the color. — L. A. Ir-
win, Palace Theatre, Penacook, N. H. General pat-
ronage.
WHAT DO YOU THINK?: M-G-M Miniatures—
Another one of those mental telepathy things that
create some comment and worth a playdate. — Mayme
P. Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
YELLOWSTONE PARK: FitzPatrick Travel Talks
— This subject is absolutely the tops to dress a pro-
gram. The only one that gets a hand at the ending
and isn't that something? Years ago, that would not
have happened; they just accepted them. — A. E. Han-
cock, Columbia Theatre, Columbia City, Ind. General
patronage.
Paramount
BALL TOSSERS: Grantland Rice Sportlight with
Ted Husing narration — Quite entertaining basketball
subject narrated in the pleasing style of Husing. We
had local basketball coaches for a morning screening
and the local high school's entire team attended on
their coaches' recommendation. A good short for the
program. We played it with the very weak "Blossoms
on Broadway." Running time, 10 minutes. — R. D.
Leatherman, Rialto Theatre, Denison, Texas. Rail-
road town patronage.
EDUCATED FISH: Color Classics— A dandy color
cartoon. — L. A. Irwin, Palace Theatre, Penacook, N.
H. General patronage.
FOWL PLAY: Popeye the Sailor— Fair. These need
something new for variety's sake. — L. A. Irwin, Pal-
ace Theatre, Penacook, N. H. General patronage.
FROM THE MINUET TO THE BIG APPLE:
Headliners — A good musical short featuring the Hud-
son-Delange Orchestra and introducing the new dance,
the "Big Apple." A good filler for any program. Run-
ning time, 10 minutes. — J. A. Reynolds, Director of
Recreation, Prison Theatre, State Prison, Trenton,
N. J. Prison patronage.
FROM THE MINUET TO THE BIG APPLE:
Headliners — Up-to-date and good. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
IT'S A GOOD STUNT: Paragraphics— A lot of
funny ways of earning a living and a good short. —
Mayme P. Musselman, Princess Theatre, Lincoln, Kan.
Small town patronage.
MAGIC ON BROADWAY: Screen Songs— This
Screen Song is clever and worth a playdate. My
patrons won't sing, but they enjoy watching these. —
Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
NEW DEAL SHOW, THE: Betty Boop Cartoons-
Amusing. — L. A. Irwin, Palace Theatre, Penacook, N.
H. General patronage.
POPEYE THE SAILOR MEETS SINBAD THE
SAILOR: Popeye the Sailor — A two-reel Popeye in
color that is worthwhile addition to any program. It's
an adaptation from the Arabian Nights' Entertain-
ment done in good style and should amuse the kids
from 1 to a 100. Running time, 18 minutes. — J. A.
Reynolds, Director of Recreation, Prison Theatre, ''tate
Prison, Trenton, N. J. Prison patronage.
POPULAR SCIENCE SERIES: Play these by all
means. If given the proper advertising they will be-
come a big box office for any theatre. Running time-
10 minutes. — B. J. Aylesworth, Lyric and Connellei
Theatres, Eastland, Texas. General patronage.
PROTEX THE WEAKERIST: Popeye the Sailor—
Again we give praise to Paramount shorts. This is
a fine Popeye cartoon, which series has a fine follow-
ing here. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
PROTEX THE WEAKERIST: Popeye The Sailor
— Not what they once were. Might just as well run
another feature at the price. — Mayme P. Musselman,
Princess Theatre, Lincoln, Kan. Small town patronage.
RHYTHM OF THE GAME: Grantland Rice Sport-
lights — We have yet to find a Grantland Rice Sport-
light that is poor. This is another good piece of work
with Ted Husing M. C.ing some excellent sports in-
troduced by sound alone. It's novel, distinctive, and
should prove interesting to everyone. Running time,
11 minutes. — J. A. Reynolds, Director of Recreation,
Prison Theatre, State Prison, Trenton, N. J. Prison
patronage.
RIVER, THE: Government Film— I played the
Government film, "The River," at the same time with
"Portia on Trial" and they were both fine. Let all
the school teachers in free and they told the school
children about "The River." — Sammie Jackson, Jack-
son Theatre, Flomaton, Ala. General patronage.
UNUSUAL OCCUPATIONS, NO. 3: Much better
than the first of this present series as the subject
matter has been selected with more care. A very
good reel. Running time, eight minutes. — A. J. Inks,
Crystal Theatre, Ligonier, Ind. Small town patronage.
WHISPERS IN THE DARK: Screen Songs— Not
even a good filler. Running time, nine minutes. — P. G.
Held, New Strand Theatre, Griswold, Iowa. General
patronage.
RKO Radio
HARRIS IN THE SPRING: Phil Harris Band Act
— This was a quite outstanding short in my situation.
Harris is a favorite in Texas since he took the recent
Exposition by storm in Dallas. His name on the at-
traction will sell tickets in Texas any time. Furnished
quite a pleasing contrast to the refined warbling of
Miss Grace Moore in "I'll Take Romance." Running
time, 20% minutes. — R. D. Leatherman, Rialto Thea-
tre, Denison, Texas. Railroad town patronage.
MARCH OF TIME, NO. 1: A masterpiece in news.
The best buy of the year. Running time, 18 minutea.
—Eugene Venne, Radio Theatre, Longueuil, Que. Gen-
eral patronage.
MARCH OF TIME: No. 4— These are always good.
My patrons eat them up and ask for more. On this
I extended the run two days by popular demand, so
you see. Running time, nine minutes. — R. W. Crick-
more, Rainbow Theatre, Newport, Wash. General
patronage.
MARCH OF TIME: No. 7— Up to the standard of
these reels. — C. L. Niles, Niles Theatre, Anamosa,
Iowa. General patronage.
PATHE PARADE, NO. 1: An asset for any pro-
gram. Running time, 13 minutes. — H. Wilson Young,
Wahoo Theatre, Dubach, La. Small town and rural
patronage.
RENTED RIOT, A: Leon Errol — It is truly a riot
of laughs. Errol never better. A comedy that will
help pull any dull feature out of the hole. Running
time, 18 minutes. — Harry M. Palmer, Temple Court
Theatre, Washington, Ind. General patronage.
SWEET SHOE: Nu- Atlas Productions— Excellent
musical short, where women star, and men almost
steal the show. Running time, 11 minutes. — H. Wil-
son Young, Wahoo Theatre, Dubach, La. Small town
and rural patronage.
Twentieth Century-Fox
KING GEORGE VI CORONATION: Color Special—
I ducked this as long as possible but was delightfully
surprised to find that it is an excellent and impressive
subject, due in no small part to fine color and sound.
Running time, 28 minutes. — H. Wilson Young, Wahoo
Theatre, Dubach, La. Small town and rural patronage.
Universal
BARGAIN MATINEE: Mentone Musical Comedies
—Average talent. Fair entertainment. — L. A. Irwin,
Palace Theatre, Penacook, N. H. General patronage.
MECHANICAL HANDY MAN: Oswald Cartoons—
At least they tried to be different and it did have
some funny moments, so will call it a good cartoon. —
Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
TEDDY BERGMAN'S BAR-B-Q: Mentone Musical
Comedies — Good collection of acts. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
Vitaphone
BED TIME VAUDEVILLE: Big Time Vaudeville
Reel — These juvenile vaudeville stars are very good
and will please all who see it. — R. W. Crickmore,
Rainbow Theatre, Newport, Wash. General patronage,
t
DOCTOR CUPID: Ken Murray, Oswald— One of the
worst shorts I ever ran. Running time, 20 minutes.—
Gladys E. McArdle, Owl Theatre, Lebanon, Kan. Small
town patronage.
DAY AT SANTA ANITA, A: Sybil Jason— A fine
color reel and very good entertainment. Running
time, 19 minutes. — R. W. Crickmore, Rainbow The-
atre, Newport, Wash. General patronage.
PORKY'S HERO AGENCY: Looney Tunes— A to-
tally different cartoon that took in Greek mythology.
Our fans go for these in a big way but the kids did
not know what is was all about. The grownups
thought it swell. Running time, seven minutes. — A.
J. Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
SPEAKING OF THE WEATHER: Merrie Melo-
dies— A good cartoon. — Mayme P. Musselman, Prin-
cess Theatre, Lincoln, Kan. Small town patronage.
VAUDE-FESTIVAL: Big Time Vaudeville Reel-
Some mighty good acts in these and this is no excep-
tion.— Mayme P. Musselman, Princess Theatre, Lin-
coln, Kan. Small town patronage.
WEDDING YELLS: Ken Murray, Oswald— Was a
quite silly comedy but these boys seem to click for
us in Denison. We had this one with the previously
reviewed "Hitting a New High" (R.K.O.) and thank-
ed the Gods of Showmen for something to please the
patrons. Running time, 19 minutes. — R. D. Leather-
man, Rialto Theatre, Denison, Texas. Railroad town
patronage.
DANGER-HIGH VOLTAGE: Floyd Gibbons' "Your
True Adventure" — Good entertainment. — L. A. Irwin,
Palace Theatre, Penacook, N. H. General patronage.
Serials
Mascot
ADVENTURES OF REX AND RINTY: Rex,
King of Wild Horses, Rin Tin Tin, Jr.— Picked this
old one up from Monogram at a very fair rental.
Had not played it before. Pretty good, nothing extra.
On Chapter Seven now. — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
March 12, 1938
MOTION PICTURE HERALD
73
THE RELEASE CHART
Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release
later than the date of this issue are listed under "Coming Attractions." Letter in parentheses after title denotes audience classi-
fication of production: (A) Adult, (S) General. Numerals following audience classification are production numbers. Dagger symbol
indicates picture is of the 1937-38 season.
ADVANCE
Running Time
Title Star Rel. Date Minutes Reviewed
Dawn to Dusk Margaret Morris-Bill Edwards Nov. I .'37 1
Night Nurse Joby Jordan-Jo Carr Jan. I5,'38t
Now Is the Time Joby Jordan-Jo Carr Nov. I5,'37t
Squadron "B" Margaret Morris-Bill Edwards Sent. I5,'37t
AMBASSADOR-CONN
Running Time
Title Star Rel. Date Minutes Reviewed
Anything for a Thrill Frankie Darro-Kane Richmond. . .June 15/37
Fighting Texan, The Hermit Maynard-Elaine Shepard . . June 22, '37
Roaring Six Guns Kermit Maynard-Beryl Wallace. . .Oct. I5,'37t
Rough Riding Rhythm Kermit Maynard-Mary Hayes.. ..Aug. 15, '371
Swing It, Professor (G) Pinky Tomlin-Paula Stone.. Nov. l5/37t. . .*60.Nov. I3,'37
Thanks for Listening Pinky Tomlin-Maxine Doyle July 12, '37
Whistling Bullets Kermit Maynard-Harlene Wood. .. May 3, '37
Young Dynamite Frankie Darro-Kane Richmond. . .Sept. I5,'37t
CELEBRITY
Title
Running Time
Rel. Date Minutes Reviewed
Star
Coming
For Love of You F. Foresta-Riscoe and Wayne 69
Kiss Me Goodbye M. Schneider- Riscoe and Wayne 62
COLLECTIVE FILM PRODUCERS
Title Star
Green Fields (G) Helen Beverley-M. Goldstein.
Coming
Riverside Drive
Uriel Acosta
Yankel the Blacksmith
Yankel — Boile
Running Time
Rel. Date Minutes Reviewed
.Oct. Il,'37t. . - 105. Jan. 15/38
COLUMBIA
.92 . Oct.
29,'38,
.59.
I, '37.
.59.
Running Time
Title Star Rel. Date Minutes R
All American Sweetheart (G) . . Scott-Colton- Patricia Farr Nov. 30/37t . . . .62. Dec
Awful Truth, The (G) Irene Dunne-Cary Grant Oct. 2l,'37t...
(Exploitation: Dec. 4,'37, p. 76; Dec. I8,'37, p. 65; Jan. 8,'38, p. 82; Jan
84, 86; Feb. 5, '38, p. 84.)
Cattle Raiders Chas. Starrett-lris Meredith Feb. I2,'38t
Counsel for Crime (G) Otto Kruger-Jacqueline Wells Sept. I4,'37t- . . .62. Oct.
Criminals of the Air (G) Rosalind Keith-Chas. Quigley Apr. 30,'37 61. Nov.
Dangerous Adventure, A Don Terry-Rosalind Keith Aug. I, '37 59
Devil Is Driving, The (G) Richard Dix-Joan Perry June 25,'37 68. July
(Exploitation: Aug. 21, '37, p. 78; Sept. 1 1, '37, p. 84; Oct. 3(>,'37, pp. 84 , 87; Dec.
p. 66; Jan. 29,'38, p. 84.)
Fight to the Finish, A Don Terry- Rosalind Keith June 30,'37
(See "Taxi War," "In the Cutting Room," May I, '37.)
Frame Up, The Paul Kelly- Jacqueline Wells May
(See "Right Guy," "In the Cutting Room," May I, '37.)
Game That Kills, The Chas. Quigley-Rita Hay worth. . . .Sept.
Girls Can Play Chas. Quigley-Jacqueline Wells. .June
Headin' East (G) Buck Jones- Ruth Coleman Dec.
Heroes of the Alamo Lane Chandler-Earl Hodgins Feb.
Hollywood Round-up (G) Buck Jones-Helen Twelvetrees. . . . Nov.
I'll Take Romance (G) Grace Moore-M. Douglas Dec.
I Promise to Pay (G) Leo Carrillo-Chester Morris Apr.
(Exploitation: Apr. 3/37, p. 64.)
It Can't Last Forever (G) Betty Furness-Ralph Bellamy July
It Happened in Hollywood Richard Dix-Fay Wray ..Sept.
(See "Once a Hero," "In the Cutting Room," Apr. 17/37.)
It's All Yours (G) Francis Lederer-M. Carroll Sept.
(Exploitation: Nov. 13/37, p. 62.)
League of Frightened Men (G). Walter Connolly-Irene Hervey. . . . May
Life Begins with Love (G) Jean Parker-D. Montgomery Oct.
Little Miss Roughneck Edith Fellows-Leo Carrillo Feb.
(See "In the Cutting Room," Dec. 4/37.)
Lost Horizon (A) Ronald Colman-Jane Wyatt Sept.
(Exploitation: Sept. 5/36, p. 75; Mar. 6/37, p. 89; May 22/37,
Aug. 28/37, pp. 96, 100; Oct. 30/37, pp. 84, 97; Nov. 20/37,
Feb. 5/38, p. 82.)
Motor Madness Rosalind Keith-Allen Brook Apr.
(See "Speed Mad," "In the Cutting Room," Feb. 20/37.)
No Time to Marry (G) Mary Astor-Richard Arlen Jan.
Murder In Greenwich Village
(G) Fay Wray-Richard Arlen Oct.
Old Wyoming Trail, The Charles Starrett- Barbara Weeks.. Nov.
One Man Justice Charles Starrett- Barbara Weeks.. July
eviewed
25/37
9/37
pp. 83,
23/37
6/37
24/37
18/37,
2l/37t 56
21/37 60
I3,'37t.. . .67. Nov. 27/37
!7/38t 75
I6,'37t 64. Oct. 23/37
25/37t 85. Dec. 25/37
21/37 65. Feb. 27/37
15/37 68. Aug.
7/37t 67
14/37
1/37.
80. Aug. 7/37
25/37 65. July
7,'37t 68. Oct.
23/38t.. ..64
24/37
9/37
l.'37t- . - 1 18. Feb.
p. 92; July 31/37,
p. 94; Dec. 25/37,
27/37
p. 80;
P. 56;
5/37.
.62.
IO/38t.
.64. Mar.
I6,'37t.
6/37t.
1/37..
. .68. Nov.
. .56
, .59
Outlaws of the Orient Jack Holt-Mae Clarke Aug. 20/37 61....!!
Outlaws of the Prairie Charles Starrett- Donald Grayson .. Dec. 3l/37t 58
Paid to Dance Don Terry-Jacqueline Wells Nov. 4/37t....56
Penitentiary (A) Walter Connolly-Jean Parker Jan. I7,'38t 79. Feb.
(Exploitation: Feb. 26/38, p. 72; Mar. 5/38, p. 58.)
5/38
6/37
NOTE: The totals for running time are the official figures an-
nounced by the home offices of the distributing companies.
When a production is reviewed in Hollywood, the running time
is as officially given by the West Coast studio of the company at
the time of the review, and this fact is denoted by an asterisk(*)
immediately preceding the number. As soon as the home office has
established the running time for national release, any change from
the studio figure is made and the asterisk is removed.
Running times are subject to change according to local conditions.
State or city censorship deletions may cause variations from the
announced and published figures; repairs to the film may be an-
other reason.
Rangers Step In, The Bob Allen-Eleanor Stewart Aug.
Reckless Ranger Bob Allen-Louise Small May
Roaring Timber (G) Jack Holt-Grace Bradley July
Shadow, The (G) Chas. Quigley-Rita Hayworth Dec.
She Married an Artist (A) John Boles-Luli Deste Nov.
Speed to Spare Dorothy Wilson-Chas. Quigley. ... May
(See "Racing Luck," "In the Cutting Room," Feb. 13/37.)
Squadron of Honor Don Terry-Mary Russell Jan.
(See "The American Legion," "In the Cutting Room," Nov. 6/37
Start Cheering (G) Jimmy Durante-Joan Perry Mar.
Thunder In the City (G) Edw. G. Robinson-Luli Deste. .. .Apr.
Trapped by G-Men (G) Jack Holt-Wynne Gibson Oct.
Two Fisted Sheriff Charles Starrett- Barbara Weeks.. June
Two Gun Law Charles Starrett-Peggy Stratford . .Apr.
Under Suspicion (G) Jack Holt-Kath. DeMille Dec.
Venus Makes Trouble James Dunn-Patricia Ellis May
(See "In the Cutting Room," Apr. 3/37.)
Who Killed Gail Preston? Wyn Cahoon-Robert Paige Feb.
Wide Open Faces Joe E. Brown-Jane Wyman Feb.
(See "In the Cutting Room," Jan. 22/38.)
Woman in Distress (G) May Robson-lrene Hervey Jan.
Women in Prison Wyn Cahoon-Scott Cotton Jan.
Cominq
Call of the Rockies Chas. Starrett-lris Meredith Apr.
Extortion Scott Colton-Mary Russell Apr.
Flight Into Nowhere Jack Holt-Jacqueline Wells Apr.
Hidden Trails Chas. Starrett-lris Meredith
Holiday Katharine Hepburn-Cary Grant
Lone Wolf in Paris Francis Lederer- Frances Drake. ..Mar.
Main Event, The Robert Paige-Jacqueline Wells
Making the Headlines (G) Jack Holt-Beverly Roberts Mar.
(Reviewed under the title, "The House of Mystery.")
Paris on Broadway Lanny Ross
Rolling Caravans Jack Luden- Eleanor Stewart Mar.
Stage Coach Trail Jack Luden- Eleanor Stewart
There's Always a Woman Joan Blondell-Melvyn Douglas. .. .Apr.
Trail Blazer Buck Jones-Marjorie Reynolds. . .Apr.
When G-Men Step In Don Terry-Jacqueline Wells Mar.
Woman Against the World Ralph Forbes-Alice Moore Mar.
You Can't Take It With You..L. Barrymore-Spring Byington
'37 58
'37 56
'37 65. Aug. 28/37
'37t 59. Dec. 4/37
'37t....78.Mar. 5/38
'37 60
38t.
.55.
38t.. ..79. Feb. 5/38
37 76. Feb. 13/37
37t....65.Nov. 13/37
37 59
37 56
37t 67. Nov. 20/37
37 58
'38t.
'38t.
.61 .
.67.
37 68. Feb. 13/37
38t 59
'38f.
•38t.
•38t.
38t
38t 66. Jan. 8/38
7/38t 55...
'38t.
,'38t.
'38t.
,'38t.
CRESCENT
Title Star Rel.
Drums of Destiny (G) Tom Keene-Edna Lawrence June
Law Commands, The Tom Keene-Lorraine Hayes May
Raw Timber Tom Keene-Peggy Keys July
Under Strange Flags Tom Keene-Luana Walters Apr.
DANUBIA
(Hungarian Dialogue)
Title Star Rel.
Blame It On Love Szleczky-Basthy Sept.
Help! I Have Inherited Irene Agay Dec.
I Married for Love Kabos-Radal Feb.
Man of Gold Maria Egrl-F. Kiss Apr.
Meseanto Pertzel-Torzs Oct.
Miracle of Lourdes John Bara Nov.
My Daughter Is Different Turray-Kabos Oct.
Once a Week Kabos-Perczel Sept.
Scotchman in Hungary Radey-Oresl Apr.
Storm on the Pusta Kiss-Komcar .....Apr.
Seeing Hungary Travelogue Sept.
(English Titles)
Sister Mary Javor-Sved Oct.
Tempest in a Charda Javor-Lazar Jan.
Texas Mammy Fedak Feb.
Three Spinsters Rajnay-Kabos Oct.
Tomi (G) Pecsi-Adam Sept.
Vickl (Country Ball) Javor-Rose Barsony Sept.
Coming
Lady Seeks Room Zilahi-Kabos Mar.
Running Time
Date Minutes Reviewed
12/37 *60.June 19/37
12/37 60
6/37 63
12/37 64
Running Time
Date Minutes Reviewed
6,'37t 78
24,'37t 88
4/38t.. ..84
12/37 92
I5,'37t 87
I.'37t 62
20,'37t 88
IO/37t 74
12/37 95
5/37 78
I.'37t.. .59
IO/37t.. ..91
7/381-.. .90
I8.'38t 89
30,'37t 72
Il,'37t.. . .81 .Oct.
25,'37t.. . .87
IO/38t.
.91 .
74
MOTION PICTURE HERALD
March 12, 1938
(THE RELEASE CHART—CONT'D)
5, '37.
I5,'37.
..61. Sept. 1 1, '37
..64. Oct. 23, '37
88: Jan. 22,'38,
..82. Aug. 7, '37
. .70
..55
.Kay Francis-Ian Hunter Aug. 28,'37 86. July 24.'37
14, '37 64. May I. '37
I2.'38t- • --59
15, '37 58. Aug. 29. '36
I0,'37
I7,'37 79. June 26, '37
22, '38
!5,'38t...l09.Dec. 25, '37
2,'37t-. ..61. Oct.
I0,'37 96. Mar.
4.'37
1 6,' 37
6,'37
ll,'37t 61. Oct. 30,'37
24.'37 82. May 22,'37
Running Time
Title Star Rel. Date Minutes Reviewed
Magnas Miksa Antal Pager Mar. 20,'38t . . . .80
Noszty Lad, The Hungarian Fantasy 97
Yellow Roses Kabos Mar. I,'38t. ..90
FIRST NATIONAL
(See also Warner Brothers) Running Time
Titie Star Rel- Date Minutes Reviewed
Adventurous Blonde, The (G)
27| Glenda Farrell-Barton MacLane. . Nov. I3.'37t.
Alcatraz Island (G) 264 John Litel-Ann Sheridan ..Nov. 6,'37f.
(Exploitation: Dec. I8,'37, p. 34; Dec. 25, '37, p. 54; Jan. 8.'38, pp. 80
pp. 64, 67; Mar. 5,'38, p. 59.)
Back in Circulation (A) 266. ..Joan Blondell-Pat O'Brien Sept. 25,'37t.
Case of the Stuttering Bishop,
The, 176 Donald Woods-Ann Dvorak June
Cherokee Strip 178 Dick Foran-Jane Bryan May
Confession (A) 158....
Dance, Charlie, Dance (G)
165 Stuart Erwin-Jean Muir Aug.
Daredevil Drivers, The, 279... Dick Purcell-Beverly Roberts Feb.
Draegerman Courage (G) 168.. lean Muir-Barton MacLane May
(Exploitation: Nov. 27,'37, p. 79.)
Empty Holsters 179 Dick Foran-Patricia Walthall July
Ever Since Eve (G) 162 Marion Davies-R. Montgomery. . .July
Gold Is Where You Find It
(G) 255 George Brent-O. de Havilland Feb. I9,'38t 97. Jan
Hollywood Hotel (G) 253 Dick Powell-Frances Langford Jan.
(Exploitation: Jan. 22, '38, p. 65.)
Love Is On the Air (G) 289... Ronald Reagan-June Travis Oct.
Marked Woman (A) 156 Bette Davis-H. Bogart Apr.
Men in Exile 174 Richard Purcell-June Travis Apr.
(See "In the Cutting Room," Nov. 21 ,"36.)
Missing Witnesses (G) 273... Dick Purcell-Jean Dale Dec.
Mountain Justice (A) 161 Josephine Hutchinson-G. Brent... Apr.
Mr. Dodd Takes the Air (G)
159 Kenny Baker-Jane Wyman Aug. 2I,'37 86. July 3I,'37
(Exploitation: Oct. 30, '37, p. 88.)
Over the Goal (G) 272 William Hopper-June Travis Oct.
Perfect Specimen, The (G) 257.Errol Flynn-Joan Blondell Oct.
Prairie Thunder 180 Dick Foran-Ellen Clancy Sept. Il,'37
Prince and the Pauper, The
(G) 152 Mauch Twins-Errol Flynn May
(Exploitation: May 29,'37, p. 68; June 23/37, p. 121 ; | July 3,'37,
Feb. I2,'38, p. 71.)
San Quentin (G) 163 Pat O'Brien-Humphrey Bogart ...Aug.
She Loved a Fireman (G) 270. .Dick Foran-Ann Sheridan Dec.
Sh! the Octopus (G) 268 Hugh Herbert- Allen Jenkins Dec.
Slight Case of Murder, A (A)
259 Edw. G- Robinson-Jane Bryan. ... Mar.
Submarine D-l (G) 258 Pat O'Brien-George Brent Nov.
(Exploitation: Dec. 18/37, p. 67; Jan. 1/38, p. 57; Jan. 29/38, p. 82.)
Talent Scout (G) 166 Donald Woods-Jeanne Madden July 24/37 62. June
That Certain Woman (A) 254. .Bette Davis-Henry Fonda Sept. I8,'37t 93. Aug.
(Exploitation: Sept. 25/37, p. 69.)
That Man's Here Again (G)
175 Mary Maguire-Tom Brown Apr. 17/37 58 Mar.
They Won't Forget (A) 265. ..Gloria Dickson-Claude Rains Oct. 9/37f. . . .95. June
(See production article, "The Deep South," May 8/37, p. 16; exploitation: Nov. 13/37,
p. 69; Nov. 20/37, pp. 88, 92; Jan. 1/38, p. 58.)
West of Shanghai (G) 164 Boris Karloff- Beverly Roberts. . .Oct. 30/37 65. July 17/37
(Reviewed under the title, "War Lord.")
Coming
Adventures of Robin Hood Errol Flynn-O. de Havilland May I4,'38t
(See production article. Dec. 25/37, p. 14.)
Beloved Brat (G) 267 Bonita Granville-Dolores Costello . Apr. 30,'38t 62.Feh. 19/38
Fools for Scandal Fernand Gravet-Carole Lombard . Apr. I6,'38t
(See "In the Cutting Room," Jan. 22/38.)
Mr. Chump Johnnie Davis- June Wyman
Mystery of Hunting's End Dick Purcell-Ann Sheridan May 2l/38t
(See "In the Cutting Room," Dec. 11/37.)
Secrets of an Actress Kay Francis-George Brent
Torchy Blane in Panama Paul Kelly-Lola Lane May 7,'38t
(See "In the Cutting Room," Feb. 12/38.)
When Were You Born? Anna May Wong
Women Are Like That 261... Kay Francis-Pat O'Brien Apr. 23/38t
(See "This Woman Is Dangerous," "In the Cutting Room," Oct. 23 /37.)
FRANK NORTON
(Greek Dialogue, English Titles) Running Time
Title Star
Far from the Crowd Mary Tsagonis
Ftohea Toy Mpeam Vasoula Manolidoy
Greece of 1938 Newsreels
Kalnourgea Zoo Rita Karmen
Reborn Elene Papadake
True Love Sophea Domogloy
GB PICTURES
I6,'37t 63. Oct.
23/37t 97. Oct.
8/37.... 120. Apr.
p. 68; Nov. 6/37,
7/37...
I8,'37t..
I l/37t..
5/38t..
27/37t..
.70. Apr.
.57. Oct.
.54. Nov.
*85.Feb.
105. Nov.
9/37
2/37
17/37
p. 59;
3/37
16/37
13/37
12/38
13/37
12/37
7/37
27/37
19/37
Rel. Date
Minutes Reviewed
Apr. 7/37..
. ..82
Sept. 5/37t.
. . .96
Jan. 9,'38t.
...90
Nov. 7/37t.
..115
Dee. 5/37t.
Oct. 3/37t.
Title Star
Dr. Syn (G) 3603 Geo. Arliss-Margaret Lockwood. .
Gangway (G) 3605 Jessie Matthews-Nat Pendleton..
Girl Was Young, The (G) 7004. Nova Pilbeam-Derrick de Marney.
(Reviewed under the title, "Young and Innocent.") (See
P. 16.)
I Was a Spy (re-issue) (G)
7013 Madeleine Carroll-H. Marshall..
King Solomon's Mines (G)
3618 Cedric Hardwlcke-Roland Young.
(See production article. May 22/37, p. 16.)
Running Time
Rel. Date Minutes Reviewed
Oct. 15/37 81. Sept. 18/37
Sept. 1/37 88. Aug. 28/37
Feb. I7,'38t 70. Dec. 11/37
production article. Oct. 30/37,
Jan. l/38t 89. Sept. 23/33
Aug. 26/37 76. July 3/37
Title Star Rel. D
Look Out for Love 7002 Anna Neagle-T. Carminati Jan.
Non Stop New York (G) 7001.. Anna Lee-Desmond Tester Nov.
Sez O'Reilly to MacNab (G) . .
3602 Will Fyffe-Will Mahoney Nov.
(Reviewed under the title, "Said O'Reilly to McNab.")
Silent Barriers (G) 3608 Richard Arlen-Lilli Palmer Apr.
(See "The Great Barrier," production article, Feb. 6/37, p. 10;
p. 65; May 1/37, p. 81; June 26/37, p. 121; July 17/37, p.
81; Aug. 7/37, p. 94; Sept. 4/37, p. 96.)
Talk of the Devil (G) 3607 Ricardo Cortez-Sally Eilers June
Tenth Man, The (G) 3622 John Lodge-Antoinette Cellier May
To the Victor (G) Will Fyffe-John Loder Mar.
Two of Us 3619 Jack Hulbert-Gina Malo July
Where There's a Will 3624 Will Hay July
Wife of General Ling (G) 7015 Griffith Jones-Adrienne Renn....Feb.
Coming
Asking for Trouble Jessie Matthews
Empty World Nova P i I beam
Floating City No. I (re-issue) . Leslie Fenton-Conrad Veidt Apr.
Girl Must Live, A Lilli Palmer-Rene Houston
Illegal Holiday John Lodge-Margaret Lockwood
Sailing Along (G) 7003 Jessie Matthews-Roland Young.. .Mar.
Show Goes On, The Anna Neagle-T. Carminati Apr.
Strange Boarders Tom Walls- Renee Saint Cyr
Unconguered Woman Anna Lee
Wedding Dream Nova Pilbeam
Running Time
ate Minutes Reviewed
I5,'38t
I7,'37t....70.0ct. 2/37
20/37 83. July 17/37
29/37 83. Feb. 27/37
exploitation: Apr. 3/37,
90; July 24/37, pp. 79.
1/37 76. May 22/37
15/37 65. Aug. 29/38
l/38t ...78. Feb. 19/38
10/37 64
26/37 74
I,'38t. .. .70. Feb. 5/38
l/38t.
l5/38t...87.Feb. 12/38
I5,'38t
GRAND NATIONAL
Star
Rel.
Date
Conrad Nagel-Eleanor Hunt..
. .June
25/37.
3/37t
21/37
Benjamino Gigli
. . . May
15/37.
I9,'37t
Running Time
Minutes Reviewed
.70'/2.June
3/37t..76'/2.May
10/37... 65'/2. May
22/37t...
23/37....
58. Oct.
75. Oct.
10/37
12/37
29/37
1/37
9/37
10/36
3/37 58
30/37 64. Oct.
8/37 49. May
l7/37t....7I.Aug.
24/37. .
I2,'37t.
6/37.
71 Jan.
..68. Nov.
.60.
17/36
15/37
7/37
16/37
20/37
8/37t....57.0ct
2/37 56 :
IO/37t..6l'/2.July 17
22/37 59. June
.61 . Dec.
10/37
37
5/37
4/37
30/37t.
29/37t.
8/37t.
5/37t.
. .93. Sept.
. .66. Jan.
.6l'/2...
.63 . Nov.
4/37
8/38
Title
Bank Alarm 139
Boots of Destiny 204...
Damaged Goods 175
Forever Yours (G) 155..
Frontier Town 220
Girl Said No, The (G) 2IO...Robt. Armstrong- Irene Hervey . . .Sept.
Gold Racket. The (G) 138 Conrad Nagel-Eleanor Hunt Apr.
Here's Flash Casey (G) 211. ..Eric Linden-Boots Mallory Oct.
Hideout in the Alps 199 Jane Baxter-Anthony Bushell July
(Reviewed under the title, "Dusty Ermine.")
Hittin' the Trail 149 Tex Ritter-Jerry Bergh Apr.
Juggernaut (A) 154 Boris Karloff-Joan Wyndham Apr.
Killers of the Sea (G) 135 Capt. Wallace Casewell May
Love Takes Flight (G) 206 Bruce Cahot- Beatrice Roberts Sept.
Man in the Mirror, The (A)
112 E. E. Horton-Genevieve Tobin...Apr.
Mr. Boggs Steps Out (G) 216.. Stuart Erwin- Helen Chandler Nov.
Mystery of the Hooded Horse-
men 151 Tex Ritter-lris Meredith Aug.
Renfrew of the Royal Mounted
(G) 212 James Newill-Carol Hughes Oct.
Riders of the Rockies 150 Tex Ritter-Louise Stanley July
Shadow Strikes, The (G) 202.. Rod La Rocque-Lynn Anders Sept.
Sing, Cowboy, Sing (G) 145... Tex Ritter-Louise Stanley May
Small Town Boy (G) 205 Stuart Erwin-Joyce Compton Sept. 24/37t.
(Exploitation: Oct. 16/57, p. 84.)
Something to Sing About (G)
210 James Cagney-E. Daw Sept.
Spirit of Youth (G) 299 Joe Louis-Edna Mae Harris Dec.
(Exploitation: Feb. 19/38, p. 82.)
Sweetheart of the Navy 203 Eric Linden-Cecilia Parker June
Swing It Sailor (G) 215 Wallace Ford-Isabel Jewell Nov.
Tex Rides with the Boy Scouts
(G) 214 Tex Ritter Oct. 29/37t.
Trailin' Trouble 208 Ken Maynard Sept. 24/37t 57
Two Who Dared (A) 113 Anna Sten-Henry Wilcoxon May 8/37 73. June
(Reviewed under the title, "A Woman Alone.")
Wallaby Jim of the Islands
213 Geo. Houston-Ruth Coleman Oct. I5,'37t 61. Mar.
Coming
Death Takes a Cruise
Don't Lead With Your Heart.. Anna Sten
Flash Casey, Candid Cameraman .Eric Linden
Sorgeous Anna Sten
Honolulu Honeymoon
King of the Sierras 207 Rex Shiek
Love Me Again Anna Sten
Love Runs into Money
Murder at the Rancho Ken Maynard
Orchid Girl Anna Sten
Painter in the Sky
Renfrew Rides North James Newill
Rollin' Plains 217 Tex Ritter
Shadow Murder Case, The Rod La Rocque-Astrid Allwyn
(See "In the Cutting Room," Jan. 8/38.)
Snow Covered Wagons
Spy of Napoleon (G) R. Barthelmess- D. Haas 98. Oct. 10/38
Utah Trail Tex Ritter
Wallaby Jim in Trouble George Houston
13/37
66. Nov. 6/37
6/36
6/37
GUARANTEED
Running Time
Title Star Rel. Date Minutes Reviewed
This Is China Dec. l/37t 68
Coming
Early Bird, The Richard Hay ward
Irish and Proud of It Richard Hayward
leanne Gaby Morlay
Luck of the Irish Richard Hayward Mar. I5,'38t 63
March 12, 1938
MOTION PICTURE HERALD
75
(THE RELEASE CHACT—CCNT'D)
HOFFBERG
Title Star Rel.
Ada Don't Do That Polish Film Oct.
Business in Distress Czech Film Oct.
Kathleen (G) Sally O'Neil-lrish Cast Jan.
Old Curiosity Shoo, The (G) ... Charles Dickens Story Dec.
Phantom of Santa Fe Nina Quartaro- Norman Kerry Aug.
Song of the Lark Czech Film Dec.
Student's Romance, The (G)...Patric Knowles Oct.
Voice of India Hoefller Expedition Jan.
Coming
Hotel Paradise Swedish Film
I Give My Heart Gitta Alpar
Invitation to the Waltz Lilian Harvey
Trail of Jaguar Adventure Film
Volga Boatman. The Pierre Blanchar
Date
15,
15,'
22/
12,
I,
8,'
10,
28,
Running Time
Minutes Reviewed
37t.. ..82
37t 90
38t 75. Feb. I9,*38
37t 74. Feb. 2,'35
37f....75
37+ 90
37+.... 78. Aug. I0,'35
'38+ 70
.82.
.78.
.74.
.55.
.90.
Title
Affair of Honor...
All Men Are Wild.
Anniversary
HUNGARIA
Star Rel. Date
Gy Kabos Sept. 1 1,'
Paul Javor Oct. 21,
Imre Raday-lda Turay Dec. 10,
Bride from Toroeke Paul Javor Oct. I,
Eighty Miles an Hour Gy Kabos-M. Erdely Nov. 19,
Exception Granted Imre Raday-Klari Tolnay June II,'
Hotel Springtime Gy Kabos-Anna Tekes Nov. 30,'
I Picked You for My Husband. . Paul Javor .Nov. 4
It Happened in Budapest Gy Kabos-Zita Perezel Sept. 21,'
Man Sometimes Errs A. Tekes-A. Pager Feb. 4,
Pay, Madame Paul Javor May 30,
Sport of Love, The Gy Kabos-lda Turay Dec. 24,'
Sutyl, the Lucky Child Adam Klari Jan. II,'
Two Prisoners Paul Javor Oct. 12,
Village Rogue, The M. Dayka-Z. Gregor Jan. 21,
Running Time
Minutes Reviewed
37t...
'37t...
37t...
37+.. .
37t.. .
37... .
37t...
37t...
37+...
38t...
37... .
.9 rls.
.9 rls.
10 rls.
10 rls.
.8 rls.
.9 rls.
10 rls.
.9 rls.
.9 rls.
10 rls.
.8 rls.
37t 8 rls
38t 9 rls
'37t 10 rls
'38+.... 10 rls
IMPERIAL
Running Time
Date Minutes Reviewed
15/37+. ...73.Sept. H','37
2,'38t....80
I5,'37 90
4,'37
3, '37
4, *37
56.)
2,'37
1 1 O.Aug. 21, '37
1 16. Apr.
94; July
97: Sept.
3, '37
31, '37.
4,'37,
Title Star Rel
Dead March, The (A) Boake Carter Sept
Dynamite Delaney Weldon Heyburn Jan.
With Pleasure, Madame Conrad Nagel-Marta Laharr Apr.
Coming
Back from Reno
Beauty Racket
Deerslayer
Honor Among Women
Night of Crime
Sky Girl
METRO-GOLDWYN-MAYER
Running Time
Title Star Rel. Date Minutes Reviewed
Arsene Lupin Returns (G) 824. Virginia Bruce-Melvyn Douglas. .. Feb. 25,'38t 81. Jan. 29,'38
Bad Guy (G) 743 Bruce Cabot- Virginia Grey Aug. 27,'37 69. Aug. 28,'37
Bad Man of Brimstone (G) 812. Wallace Beery-V. Bruce Dec. 31/37+ 89. Jan. 8,'38
Beg, Borrow or Steal (G) 814. .Frank Morgan-Florence Rice Dee. 3,'37t 72. Dee.
Between Two Women (G) 737. . Virginia Bruce- Franchot Tone July 9,'37 89. July
(Exploitation: Jan. I, '38, p. 58.)
Big City (A) 801 Spencer Tracy-Luise Rainer Sept. 3/37+ 80. Sept.
(Exploitation: Dec. 4/37, p. 72; Dec. 1 1, '37, p. 78: Dec. I8,'37. p. 64: Dec. 25,'37, p
Bride Wore Red, The (G) 804.. Joan Crawford-Franchot Tone Oct. 8,'37t. . . 103. Oct.
(Exploitation: Nov. 1 3/37, p. 62; Nov. 20,'37, p. 92; Dec. 1 1, '37, p. 78.)
Broadway Melody of 1938 (G)
739 Eleanor Powell-Robt. Taylor Aug. 20,'37..
(Exploitation: Nov. 1 3, '37, p. 62.)
Captains Courageous (G) 717... F. Bartholomew-Spencer Tracy June 25, '37..
(See production article, Apr. 24, '37, p. 12; exploitation: May 15. '37. p.
p. 82; Aug. 7,'37, pp. 91, 92; Aug. 21, '37, pp. 76, 78; Aug. 28,'37, p.
pp. 95, 97; Oct. 2, '37, p. 77.)
Conquest (A) 805 Greta Garbo-Charles Boyer Oct. 22,'37t.
(Exploitation: Dec. 4,'37, p. 70; Oct. 1 1, '37, p. 76; Jan. 8,'38, p. 82.)
Day at the Races, A (G) 730.. Marx Brothers- Allan Jones June 1 1, '37..
(See production article, Apr. 24. '37. p. 12; exploitation: May 15, '37, p.
p. 86: July I7,'37, p. 89; Apr. 7,'37, p. 91; Oct. I6,'37, p. 84
Double Wedding (G) 807 William Powell-Myrna Loy Oct.
(Exploitation: Dec. 1 1, '37, p. 77; Jan. 8. '38. p. 82.)
Emperor's Candlesticks, The
(G) 733 William Powell-Luise Rainer July
Everybody Sing (G) 819 Allan Jones-Judy Garland Feb.
Firefly, The (G) 809 Jeanette MacDonald-Allan Jones . Nov.
(Exploitation: Dec. 4,'37, pp. 71, 76; Dec. 25, '37, pp. 55, 58; Jan. 15, '38, p. 70.)
Good Earth, The (A) 741 Paul Muni-Luise Rainer Aug. 6, '37 139. Feb.
(See production article, July II, '36, p. 76; exploitation: Feb. 6,'37, p. 72; Feb. 20/37,
p. 85; Apr. 3/37, p. 69; May 1/37, p. 83; May 15/37, pp. 96, 99; June 12/37, p. 94;
July 10/37, p. 87; Aug. 7/37, pp. 90, 92; Sept. 18/37, pp. 82, 85; Oct. 2/37, p. 76;
Oct. 9/37, p. 67; Oct. 23/37, p. 82; Jan. 15/38, p. 64; Jan. 29/38, p. 84.)
Good Old Soak (G) 728 Wallace Beery-Betty Furness Apr. 23/37 76. Apr. 24/37
(Exploitation: May 29/37, p. 67; June 26/37, p. 121.)
Hell Divers (re-issue) (G) Clark Gable- Wallace Beery June 4/37 109. Dec.
Last Gangster, The (A) 810... Edw. G. Robinson-Rose Stradner . Nov. I2,'37t 81 . Nov.
(Exploitation: Feb. 26/38, p. 69; Mar. 5/38, p. 60.)
Live, Love and Learn (G) 808.. Root. Montgomery- R. Russell Oct.
London by Night (G) 740 George Murphy-Rita Johnson July
Love Is a Headache (G) 821.. .Gladys George-Franchot Tone Jan.
Madame X (A) 806 Gladys George-Warren William. . .Oct.
Manhattan Melodrama
(re-issue) (G) C. Gable-M. Loy-W. Powell July
Mannequin (G) 820 Joan Crawford-Spencer Tracy Jan.
(Exploitation: Feb. 5/38, p. 86.)
Man-Proof (A) 817 Myrna Loy-Franchot Tone
Married Before Breakfast (G)
. H2.0ct. 30/37
1 1 1. June 19/37
94; July 10/37.
Jan. 22/38, pp. 64, 67.)
15/37+.. . .87. Sept. 25/37
2/37 89. July
4/38+.... 9 1. Jan.
5/37t... 138. July
3/37
22/38
24/37
6/37
29/37f. .. .78. Oct.
30/37 69. July
l4,'38t....73.Jan.
I ,'37+.. ..72. Oct.
2/37 90. Apr.
21/38+.... 95. Dec.
26/31
13/37
23/37
24/37
15/38
2/37
28/34
18/37
Eddy.
Naughty Marietta (re-issue)
(G) Jeanette MacDonald-E.
(Exploitation: Dec. 25/37, p. 56.)
Night Must Fall (A) 727 Robt. Montgomery-R. Russell..
Parnell (G) 722
(See production article,
Feb. 13/37, p. 16.)
Running Time
Rel. Date Minutes Reviewed
Feb. 26/38
Sept. 11/37
Mar. 2/35
Nov. 20/37
Apr. 10/37
Feb. 6/37
Feb. 12/38
Jan. 22/38
June 12/37
Apr. 24/37
July 17/36
23/37,
p. 94;
19, 123;
Mar.
4,'38t. •
. .95.
Sept.
I7,'37t..
..73.
Aug.
6/37...
.105.
.Nov.
19/37+.
..94.
. Apr.
30/37..
.117.
. Apr.
23/37. .
67.
Feb.
11/38+..
.105.
Jan.
28/38+.
.*75.
June
4/37. .
.119.
May
21/37. .
70
. Apr.
16/37..
.127.
Romeo and Juliet (G) 1100 Norma Shearer-Leslie Howard
(See production article, Mar. 28/36, p. 16; exploitation: Jan. 9/37, p. 68; Jan.
p. 79; Jan. 30/37, p. 83; Feb. 6/37, p. 77; Apr. 17/37, pp. 78, 79; Apr. 24/37
May 1/37, p. 80; May 8/37, p. 74; May 29/37, p. 70; June 26/37, pp. 118, I
July 3/37, pp. 69, 70; July 17/37, p. 91; July 24/37, p. 80; July 31/37, p. 80.)
Rosalie (G) 816 Eleanor Powell-Nelson Eddj
(See production article: Nov. 6/37, p. 34.)
Saratoga (G) 742 Clark Gable-Jean Harlow July
(Exploitation: Aug. 28/37, p. 98.)
Song of the City (G) 724 Dean Jeffries- Margaret Lindsay
They Gave Him a Gun (A)
731 S. Tracy-G. George-F. Tone May
Thirteenth Chair. The (G) 732. Madge Evans-Henry Daniell May
Thoroughbreds Don't Cry (G)
813 Mickey Rooney-Judy Garland Nov.
(Exploitation: Feb. 26/38, p. 69.)
Topper (G) 738 Constance Bennett-Cary Grant July
(Exploitation: Aug. 21/37, p. 75; Oct. 2/37, pp. 76, 77;
p. 86; Nov. 29/37, p. 82; Dec. 11/37, p. 76; Dec. 18/37,
19/38, p. 86.)
Trader Horn (re-issue) (G) ... Harry Carey-Edwina Booth May reissue.
.Laurel and Hardy Apr,
P. 92.)
17/37,
.J. Hutchinson-George Murphy
Taylor-M. O'Sullivan Feb
Way Out West (G) 734
(Exploitation: July
Women Men Marry, The (A).
802
Yank at Oxford, A 823 (G) Robt
You're Only Young Once (G)
815 Lewis Stone-Mickey Rooney Dec.
Coming
First Hundred Years, The 828. . Robt. Montgomery- V. Bruce Mar.
(See ' Wooden Wedding," "In the Cutting Room," Feb. 19/38.)
Girl of the Golden West 827. .. Jeanette MacDonald-N. Eddy Mar.
(See production article, Feb. 5/33. p. 16.)
Judge Hardy's Children 829 Lewis Stone-Mickey Rooney Mar. 25/38+
Life on the Waterfront Wallace Beery-M. O'Sullivan Apr.
(See "Madelon," "In the Cutting Room," Jan. 15/38.)
Marie Antoinette Norma Shearer-Tyrone Power
Snug Harbor Florence Rice-Dennis O'Keefe. . . . Apr.
Swiss Miss Laurel and Hardy Apr.
(See production article, Feb. 26/38, p. 16.)
Test Pilot C. Gable-M. Loy-S. Tracy Apr. 22,'38t
(See "In the Cutting Room," Jan. 8/38.)
Three Comrades Robt. Taylor-Margaret Sullavan . . May I3,'38t
24/37+..
.122.
Dec.
25/37
July
23/37. .
94.
July
24/37
. Apr.
2/37 ,
69.
Mar.
27/37
14/37..
94.
May
15/37
. May
7/37 ,
. .66.
May
8/37
. Nov.
26/37+. .
..80.
Nov.
20/37
.July
16/37
..97
July
17/37
Oct.
23/37, p.
84;
Oct.
30/37,
p. 69; Jan. 22 /38,
p. 66; Feb.
reissue. . .
.126
Jan.
24/31
16/37 .
64
Jan.
2/37
.Sept.
10/37+ .
.61 .Sept
II, '37
.Feb.
I8,'38t..
.103. Jan.
29/38
0/37t....77.Nov. 27/37
ll,'38t....73.
18/38+
l/38t.
29/38t .
15/38+.
MONOGRAM
Title Star Rel.
Atlantic Flight (G) Dick Merrill-Paula Stone Aug.
Blazing Barriers (G) Edw. Arnold, Jr.-F. McKinney. . . July
Boy of the Streets (G) Jackie Cooper-Maureen O'Connor. . Dec.
(Exploitation: Jan. 8/38, p. 82; Jan. 15/38, pp. 65, 70; Mar.
Bride for Henry, A (G) Anne Nagle-Warren Hull Sept.
County Fair (G) John Arledge-Mary Lou Lender. .. Nov.
Danger Valley Jack Randall-Louis Wilde Nov.
Federal Bullets (G) Terry Walker-Milburn Stone Oct.
God's Country and the Man Tom Keene Sept.
Hoosier Schoolboy (G) Mickey Rooney-Anne Nagel July
Legion of Missing Men Ralph Forbes July
Luck of Roaring Camp Owen Davis, Jr. -Joan Woodbury. . Nov.
My Old Kentucky Home (G)... Grant Richards- Evelyn Venable. . . Feb.
Outer Gate Ralph Morgan-Kay Linaker Aug.
Painted Trail Tom Keene Feb.
Paradise Isle (G) Warren Hull-Movita July
(Exploitation: Sept. 18/37, p. 83.)
Port of Missing Girls (G) Judith Allen-Milburn Stone Feb.
Riders of the Dawn (G) Jack Randall-Peggy Keys July
Romance of the Rockies Tom Keene-Beryl Wallace Dec.
Saleslady (G) Anne Nagel-Weldon Heyburn Feb.
Shadows of the Orient (G).... Regis Toomey-Esther Ralston Aug.
Stars Over Arizona (G) Jack Randall-Kathleen Elliot Sept.
Telephone Operator Judith Allen-Grant Withers Dec.
Thirteenth Man Weldon Heyburn- 1. Courtney June
West of Rainbow's End Tim McCoy-Nora Lane Jan.
Where Trails Divide Tom Keene Oct.
Where the West Begins Jack Randall Feb.
Coming
Code of the Rangers, Tim McCoy Mar.
Female Fugitive Evelyn Venable-Craig Reynolds. . Apr.
Land of Fighting Men Jack Randall Mar.
Marines Are Here, The
Ridin' Gent Tim McCoy Apr.
Romance of the Limberlost Milburn Stone
Rose of the Rio Grande Movita-John Carroll Mar.
(See "In the Cutting Room," Feb. 19/38.)
PARAMOUNT
Date
25/
4/
8/
5/38,
. 29/
24,
3,
30,
2/
7,
28,
17,
9/
4/
16,
21.
20/37
11/37
2/37
Running Time
Minutes Reviewed
37t... .59. Sept. 25/37
37t 65. Nov.
37t....76.Dec.
, P. 60.)
37t 58. Oct.
37+.... 72. Nov. 20/37
37+.... 53
37+.... 6 1. Oct. 30/37
37t....56
37+.... 62. July 3/37
37+.... 62
37+.... 59
38t....72.Feb. 12/38
37t....62
38+. . . .50
37t....73.Aug. 14/37
'38t.
•37f.
,'37+
'38+
.65. Mar.
.55. Aug.
5/38
21/37
I8,'37t
22/37t
8, *37t
30,'37t
12, '38t
13, '37t
2,'38t
9, '38t.
6/38T.
23/38t.
....65.
Jan. 29/38
69.
62.
Sept. 25/37
62
70
....57,
....59.
6,'38t.
1 6/38+ .
..71. Dec. 18/37
Title Star
Angel (A) 3714 Marlene Dietrich-H. Marshall
Running Time
Rel. Date Minutes Reviewed
.Oct. 29,'37t....98.Sept. 25/37
76
MOTION PICTURE HERALD
March 12, 1938
(THE RELEASE CHACT--CCNT*EI
l93.Nov. 6.'37
'97. Feb. I2,'38
.67. Aug. 7.'37
..82. Nov. 20/37
. .66
.126. Jan. I5,'38
73; Feb. 26,'38,
..64. Sept. 1 1 ,'37
16/37 79. Apr. I7.'37
5,'37t....67.0ct. 23,'37
8,'37t....65.Aug. 21/37
4/37 66. May 22/37
17/37
24/37
12/37
Running Time
Title Star Rel. Date Minutes Reviewed
Artists and Models (G) 3702... Jack Benny-Gail Patrick Aug. I3,'37t 97. Aug. 7/37
(Exploitation: Sept. 18/37. p. 83: Nov. 27/37, pp. 79, 84: Dec. 4/37, p. 72; Jan. 15/38,
p. 64.)
Barrier, The (G) 3716 Leo Carrillo-Jean Parker Nov. I2,'37t...
(See production article, Sept. 18/37, p. 14.)
Big Broadcast of 1938 (G) W. C. Fields-Martha Raye Feb. I8,'38t...
(See production article, Nov. 20/37, p. 14.)
Blonde Trouble 3701 Johnny Downs-E. Whitney Aug. 6/37t...
Blossoms on Broadway (G)
3718 Edward Arnold-Shirley Ross Nov. I9,'37t...
(See production article, Sept. 25/37, p. 16.)
Born to the West 3721 John Wayne-Marsha Hunt Dec. IO/37t..
Buccaneer, The (G) 3728 Fredric March-Franciska Gaal . . . . Feb. 4/38t. .
(See production article, Oct. 23/37, p. 14; exploitation: Feb. 12/38, p.
p. 68; Mar. 5/38, p. 61.)
Bulldog Drummond Comes Back
(G) 3725 J. Barrymore- Louise Campbell Sept. 24/37t.
Bulldog Drummond's Revenge
(G) 3725 J. Barrymore-Louise Campbell Jan. 7/38t 60. Nov. 6/37
Cassidy of Bar 20 (G) 3756. ..Wm. Boyd-Frank Darien Feb. 25/38t. ..*56. Feb. 12/38
Daughter of Shanghai (G) 3722. Anna May Wong-Chas. Bickford ... Dec. I7,'37t 67. Dec. 18/37
Double Or Nothing (G) 3707... Bing Crosby-Martha Raye Sept. I7,'37t 95. Aug. 21/37
(Exploitation: Oct. 23/37, p. 82; Oct. 30/37. p. 84; Nov. 20/37, p. 97.)
Easy Living (G) 3652 Jean Arthur-Edw. Arnold July I6,'37t 88. July 10/37
Ebb Tide (A) 3719 Oscar Homolka- Frances Farmer. .. Nov. 26/38t 94. Oct. 2/37
Every Day's a Holiday (A)
3726 Mae West-Edmund Lowe Jan. I4,'38t. . . .80. Dec. 25/37
Exclusive (G) 3653 F. MacMurray-Frances Farmer. . .July 30/37 85. July 31/37
Forlorn River (G) 3650 June Martel-Larry Crabbe July 2/37 56. July 3/37
Great Gambini, The (G) 3648. Akim Tamiroff-Marian Marsh June 25/37 70. July 24/37
High, Wide and Handsome (G)
3710 Irene Dunne-Randolph Scott Oct. I ,'37t . . . 1 12. July 24/37
(Exploitation: Dec. 4/37, p. 70; Jan. 1/38, p. 59; Jan. 22/38, p. 67; Jan. 29/38, p. 84.)
Hills of Old Wyoming (G)
3669 William Boyd-George Hayes Apr.
Hold 'Em Navy (G) 3715 Lew Ayres-Mary Carlisle Nov.
Hopalong Rides Again (G)
3753 William Boyd-George Hayes Sept.
Hotel Haywire (G) 3645 Leo Carrillo-Mary Carlisle June
I Met Him in Paris (G) 3644. Claudette Colbert-M.Douglas May 28/37 86. May 29/37
(Exploitation: Oct. 9/37, p. 67.)
Internes Can't Take Money (A)
3639 Barbara Stanwyck-Joel McCrea.. .Apr.
(Exploitation: Aug. 28/37, p. 98.)
King of Gamblers (A) 3640... Lloyd Nolan-Claire Trevor Apr.
Last Train from Madrid (G)
3646 Lew Ayres- Dorothy Lamour June
Love on Toast 3720 Stella Ardler-John Payne Dec.
Make Way for Tomorrow (G)
3641 Beulah Bondi-Victor Moore Apr. 30/37 92. May 1/37
(Exploitation: July 24/37, p. 80; July 31/37, p. 82; Sept. 11/37, p. 84; Sept. 25/37,
pp. 69, 70; Oct. 30/37, p. 88; Nov. 20/ 37, p. 92.)
Midnight Madonna (G) 3649. .. Warren William-Mady Correll July 2/37 65. June 12/37
Mountain Music (G) 3647 Bob Burns-Martha Raye June 18/37 77. June 19/37
(Exploitation: July 17/37, p. 89; July 24/37, pp. 79, 81; Aug. 7/37, pp. 90, 92; Sept. 4/37,
P. 95: Sept. 18/37, p. 86; Oct. 23/37, p. 84; Dec. 4/37, p. 72.)
Murder Goes to College (G)
3633 Roscoe Karns-Marsha Hunt Mar. 5/37 71. Mar. 6/37
Night Club Scandal (G) 37l7..Lynne Overman-J. Barrymore Nov. I9,'37t 70. Oct. 23/37
Night of Mystery, A (A) 3643. Roscoe Karns-Ruth Coleman May 21/37 75. May 22/37
North of the Rio Grande (G)
3670 William Boyd-George Hayes June 25/37 70. June 26/37
On Such a Night (A) 3704 Karen Morley-Grant Richards Aug. 27/37t 73. Aug. 21/37
(Exploitation: Nov. 6/37, p. 66.)
Partners in Crime 3711 Lynne Overman- Roscoe Kams Oct. 8/37t 62
Partners of the Plains (G) 3755. Wm. Boyd-George Hayes Jan. 28,'38t 68. Dec. 11/37
Plainsman, The (G) 3624 Gary Cooper-Jean Arthur Jan. 1/37. ... 1 13. Nov. 28/36
(Exploitation: Jan. 30/37, p. 85; Feb. 20/37, p. 82; Feb. 27/37, p. 83; Mar. 6/37, p. 91;
Mar. 13/37. p. 80; Mar. 20/37, pp. 78, 82; Mar. 27/37, pp. 80, 82, 83; Apr. 3/37, p. 66;
Apr. 24/37, p. 93; May 29/37, p. 68; Aug. 21/37, p. 75.)
Romance in the Dark (G) Gladys Swarthout-John Boles Mar. 4/38t. . *77.Feb. 19/38
Rustler's Valley (G) 3671 William Boyd-George Hayes July 23/37 60. July 10/37
Scandal Street (G) Lew Ayres-Louise Campbell Feb. I l,'38t . . .*62. Feb. 12/38
She Asked for It (G) 3708 Wm. Gargan-Orien Hayward Sept. I7,'37t 68. Sept. 4/37
She's No Lady (G) 3703 Ann Dvorak-John Trent Aug. 20,'37f 62. Aug. 7/37
Sophie Lang Goes West (G)
3706 Gert. M ichael- Larry Crabbe Sept.
Souls at Sea (G) 3705 Gary Cooper-George Raft Sept.
(See production article, Jan. 30/37, p. 16; Jan. 8/38, p. 81; Feb.
Texas Trail (G) 3754 William Boyd-George Hayes Nov.
This Way Please (G) 3712 C. (Buddy) Rogers-Betty Grable .Oct.
Thrill of a Lifetime (G) 3727. Eleanore Whitney-Johnny Downs. .Jan. 2l/33f 72. Nov. 13/37
Thunder Trail (G) 3713 Gilbert Roland-Marsha Hunt Oct. 22/37t 58. Oct. 2/37
(Exploitation: May 29/37, p. 67.)
True Confession (A) 3723 C. Lombard-Fred MacMurray Dec. 24/37t 84. Nov. 20/37
Turn Off the Moon (G) 3642... C has. Buggies- Eleanore Whitney. .May 14/37 80. May 29/37
Wells Fargo (G) 3724 Joel McCrea-Frances Dee Dec.
(Exploitation: Jan. 1/38, p. 58; Jan. 8/38, p. 81; Jan. 29/38,
Feb. 19/38. p. 85; Feb. 26/38, p. 70; Mar. 5/38, p. 60.)
Wild Money 3651 Edward Everett Horton July 9/37 69.
Coming
Bar 20 Justice Wm. Boyd-Russell Hayden
Booloo Colin Tapley-Suratna Asmaka
Bluebeard's Eighth Wife Claudette Colbert-Gary Cooper Mar. I8,'38t
(See "In the Cutting Room," Jan. 8/38.)
Bulldog Drummond's Peril J. Barrymore-Louise Campbell. ... Mar. I8.'38t
(See "In the Cutting Room," Jan. 22/38.)
9/37 79. Apr.
23/37 78. Apr.
11/37 77. June
3/37t....65
IO/37t....65.Sept 4/37
3/37t....92.Aug. 14/37
19/38, p. 82.)
26/37t....63.0ct. 9/37
l5/37t....63.Sept. 18/37
3l,'37t- . . 1 15. Dec. 11/37
p. 83; Feb. 5/38, p. 83:
Running Time
Title Star Rel. Date Minutes Reviewed
College Swing Martha Raye- Burns & Allen Mar. 25/38t
(See "In the Cutting Room," Feb. 12/38.)
Cocoanut Grove Fred MacMurray-Ben Blue
Dangerous to Know (A) Anna May Wong-Akim Tamlroff . . Mar. I l/38t. . .*68. Mar. 5/38
Deputy Sheriff Wm. Boyd-Gwen Gaze
Doctor Rhythm Bing Crosby- Beatrice Lillle Apr. 29,'38t
(See "In the Cutting Room," Jan. 15/38.)
Good Night, Ladies Eleanore Whitney-J. Downs
Heart of Arizona Wm. Boyd-Natalie Moorhead Apr. 22/38t
(See "In the Cutting Room," Jan. 22/38.)
Her Jungle Love Dorothy Lamour-Ray Milland Apr. I5,'38t
(See "In the Cutting Room." Dec. 25/37.)
Professor Beware Harold Lloyd-Phyllis Welch
(See production article, Feb. 19/38, p. 16.)
Stolen Heaven Gene Raymond-Olympe Bradna...
(See "In the Cutting Room," Feb. 12/38.)
Texans, The Randolph Scott-Joan Bennett
Tipoff Girls Lloyd Nolan-Mary Carlisle Apr. I,'38t
(See "In the Cutting Room," Feb. 12/38.)
Tropic Holiday Dorothy Lamour-Ray Milland
You and Me George Raft-Sylvia Sidney
(See "In the Cutting Room," Feb. 26/38.)
Title
Masked Devil, The
Title
RAY KIRKWOOD
Star
.Bobby Nelson-Donald Reed.
Running Time
Rel. Date Minutes Reviewed
.Apr. 4/37t
RELIABLE
Running Time
Rel. Date Minutes Reviewed
Coming
Apache Trail Bob Custer
Frontier Fury Bob Custer
Outlaw River Rin-Tin-Tin, Jr.
Prairie Terror Bob Custer
Thundering Stampede Bob Custer
REPUBLIC
Star
Rel.
Title
Affairs of Cappy Ricks, The
(G) 6027 Walter Brennan-Mary Brian May
All Over Town (G) 6020 Olson and Johnson Sept.
Arizona Gunflghter 7121 Bob Steele-Jean Carmen Sept.
Boothill Brigade 6328 Johnny Mack Brown-C. Rochelle. Aug.
Boots and Saddles (G) 7106 Gene Autry-Judith Allen Oct.
Born To Be Wild (G) 7020 Ralph Byrd- Doris Weston Feb.
Bulldog Drummond at Bay (G)
6025 John Lodge- Dorothy Mackaill July
Colorado Kid (G) 7123 Bob Steele-Marian Weldon Dec.
Come On, Cowboys (G) 6317. ..Bob Livingston- Ray Corrigan May
Dangerous Holiday (G) 6026... Ra Hould-Lynn Roberts June
Doomed at Sundown 6337 Bob Steele- Lorraine Hayes June
Duke Comes Back, The (G) ,
7018 Allan Lane-Heather Angel Nov.
Escape by Night (G) 7015 Wm. Hall-Anne Nagel Sept.
Exiled to Shanghai (G) 7019.. June Travis-Wallace Ford Dec.
Glamorous Night (G) 7017 Mary Ellis- Victor Jory Dec.
Gun Lords of Stirrup Basin
6336 Bob Steele-Louise Stanley May
Gunsmoke Ranch 6316 Bob Livingston-Ray Corrigan May
Guns In the Dark 6326 Johnny Mack Brown-C. Rochelle. Apr.
Heart of the Rockies 7111 Bob Livingston- Ray Corrigan Sept.
Hollywood Stadium Mystery (G)
7021 Neil Hamilton-Evelyn Venable Feb.
It Could Happen to You 6016.. Alan Baxter-Andrea Leeds June
(See "In the Cutting Room," May 15/37.)
Lady Behave! (G) 7005 Sally Eilers-Neil Hamilton Jan.
Law Man Is Born, A 6327 Johnny Mack Brown-I. Meredith. .June
Mama Runs Wild (G) 7006 Mary Boland-Ernest Truex Jan.
Manhattan Merry-Go-Round
(G) 7001 Phil Regan-Ann Dvorak Nov.
(Exploitation: Jan. 15/38, p. 70.)
Meet the Boy Friend (G)
6018 Carol Hughes-David Carlyle July
Michael O'Halloran (Spec.) Wynne Gibson-Warren Hull May
(See "In the Cutting Room," Apr. 10/37.)
Old Barn Dance, The (G) 7102. Gene Autry-Smiley Burnette Jan.
Outside of Paradise (G) 7007.. Phil Regan-Penny Singleton Feb.
Paroled— To Die (G) 7124 Bob Steele- Kathleen Elliott Jan.
Portia on Trial (A) 6001 Frieda I nescort- Walter Abel Nov.
Prison Nurse 7008 Henry Wilcoxon-Marian Marsh... Mar.
Public Cowboy No. I (G) 7105. Gene Autry-Ann Rutherford Aug.
Purple Vigilantes (G) 71 14. ... Three Mesguiteers Jan.
Range Defenders (G) 6318 Bob Livingston- Ray Corrigan June
Red Rope, The 6338 Bob Steele-Lois January July
Rhythm in the Clouds (G)
6017 Warren Hull-Patricia Ellis June
Ridin' the Lone Trail 7122 Bob Steele-Claire Rochelle Nov.
Rootln' Tootin' Rhythm (G)
6307 Gene Autry-Armida May
Sea Racketeers (G) 6019 Weldon Heyburn- Jeanne Madden.. Aug.
Sheik Steps Out, The (G) 6006. Ramon Novarro-Lola Lane Sept.
Running Time
Date Minutes Reviewed
24/37 56. June 5/37
8/37 61. Aug. 28/37
20/37t...56
2/37 53
4/37t.. .59.July 31/37
I6,'38t 66. Feb. 26/38
31/37 62. Nov. 13/37
6,'37t 55. Dec. 18/37
24/37 57. May 29/37
7/37 57. July 31/37
7/37 53
29,'37t..-64.Dec. 11/37
20/37t...64.Sept. 4/37
20/37t 64. Dec. 18/37
6/37t 60. May 15/37
10/37 53
5/37 56
14/37 56
6/37t....56
2l/38t 65. Mar. 5/38
28/37 64
5/38t 70. Jan. 1/38
21/37 61
l9,'38t....67.Dec. 25/37
!3/37t....84.Nov. 13/37
12/37 63. July 31/37
15/37 67
29/38t....60.Jan. 15/38
7/38t....66.Feb. 19/38
IO/38t....55.Jan. 15/38
8/37 72. Nov. 6/37
l,'38t....67
23,'37t 59. Oct. 9/37
24/38t....58.Feb. 5/38
30/37 56. July 24/37
19/37 60
21/37 62. July 3/37
l/37t....56
12/37 60. May 8/37
16/37..... 64. Aug. 14/37
6/37 66
March 12, 1938
MOTION PICTURE HERALD
77
(THE RELEASE CHACT—CCNT'D)
Title Star
Springtime in the Rockies (G)
7101 Gene Autry-Polly Rowles Nov.
Thunder in the Desert 7125 Bob Steele- Louise Stanley Feb.
Trigger Trio 7112 Ray Corrigan-Max Terhune Oct.
Wild Horse Rodeo (G) 7113. ..Three Mesquiteers Dec.
Wrong Road, The (G) 7016. ... Richard Cromwell-Helen Mack Oct.
Yodelin' Kid from Pine Ridge
(G) 6308 Gene Autry-Betty Bronson June
Youth on Parole (G) 6022 Gordon Oliver-Marian Marsh Oct.
Coming
Arson Gang Busters Bob Livingston-Rosalind Keith... Mar. 22, '381 .
Call the Mesquiteers (G) 7115. Three Mesquiteers-Lynn Roberts. . Mar. 7,'38t.
Capital Punishment Alan Marshal-Tala Birell Mar. 29,'38t.
Feud Maker, The 7126 Bob Steele Apr. I8,'38t.
King of the Newsboys Lew Ayres-Helen Mack Mar. 15/38+.
Outlaws of Sonora Bob Livingston-Ray Corrigan Apr. 4,'38t.
Thunder In Alaska Beverly Roberts- Richard Arlen. ..Apr. I8,'38t.
Running Time
Rel. Date Minutes Reviewed
l5,'37t....60.Nov. 27,'37
2l,'38t
I8,'37t 56
6/37t....56.Dec. I8,'37
H,'37t....62.Sept. 25,'37
I4,'37 60. June 26,'37
4, '37 62. Oct. 23, '37
.55. Mar. 5,'38
RKO RADIO
Title Star Rel.
Annapolis Salute (G) 802 James Ellison-Marsha Hunt Sept
Behind the Headlines (G) 727. Lee Tracy-Diana Gibson May
Big Shot, The (G) 735 Guy Kibbee-Cora Witherspoon.. .July
Border Cafe (G) 730 John Beal-Armida June
Breakfast for Two (G) 737 Barbara Stanwyck-H. Marshall. . .Oct.
(Exploitation: Feb. 19, '38, p. 83.)
Bringing Up Baby (G) Kath. Hepburn-Cary Grant Feb.
Crashing Hollywood 816 Lee Tracy-Joan Woodbury Jan.
(See "Lights Out," "In the Cutting Room," Nov. 20/37.)
Damsel In Distress, A (G) 738. Fred Astaire-Burns & Allen Nov.
(Exploitation: Jan. 22,'38, pp. 64, 66; Jan. 29,'38, pp. 83, 86.)
Danger Patrol (G) 812 John Beal-Sally Eilers Dec.
Double Danger (G) 820 Preston Foster-Whitney Bourne.. .Jan.
Everybody's Doing It (G) 817. Sally Eilers-Preston Foster .Jan.
Fight for Your Lady (G) 808.. John Boles-Ida Lupino Nov.
Fit for a King (G) 848 Joe E. Brown-Helen Mack Oct.
Flight from Glory (G) 736 Chester Morris-Whitney Bourne.. .Aug.
Running Time
Date Minutes R
IO/37t... .65. Aug.
I4.'37 58. June
23,'38 60. July
4,'37 67. May
22,'37t.. ..65. Oct.
eviewed
21, '37
I2,'37
31, '37
29,'37
9,'37
Hideaway (G) 733 Fred Stone -Marjorie Lord Aug.
High Flyers (G) 810 Wheeler and Woolsey Nov.
Hitting a New High (G) 814. .Lily Pons-John Howard Dec.
Hollywood Cowboy (G) 733 George O'Brien-Cecilia Parker ...May
Life of the Party, The (G) 801. Gene Raymond-Harriet Hilliard. .Sept.
(Exploitation: Oct. 23,'37, p. 82.)
Living on Love (G) 809 James Dunn-Whitney Bourne Nov.
Maid's Night Out Joan Fontaine-Allan Lane Mar.
(See "Certified," "In the Cutting Room," Jan. 29.'38.)
Make a Wish (G) 745 Bobby Breen-Basil Rathbone Aug.
Meet the Missus (G) 729 Victor Moore-Helen Brodertek June
Music for Madame (G) 804 Nino Martini-Joan Fontaine Oct.
New Faces of 1937 (G) 732 Joe Penner-Harriet Hilliard July
(Exploitation: Oct. 9,'37, p. 70.)
Night Spot Allan Lane- Joan Woodbury Feb.
(See "In the Cutting Room," Dec. 25, '37.)
On Again — Off Again (G)
725 Wheeler and Woolsey July
Outcasts of Poker Flat, The
(G) 710 Preston Foster-Jean Muir Apr.
Quick Money (G) 811 Fred Stone-Dorothy Moore Dec.
Rat, The (A) 862 Ruth Chatterton-Anton Walbrook. .Jan.
Riding On Air (G) 771 Joe E. Brown- Florence Rice June
Saturday's Heroes (G) 805 Van Heflin-Marian Marsh Oct.
Shall We Dance (G) 724 Fred Astaire-Ginger Rogers May
(Exploitation: June I9,'37, p. 85; July 3I,'37, p. 80.)
She's Got Everything (G) 818.. Gene Raymond-Ann Sothern Dec.
Snow White and the Seven
Dwarfs (G) 891 (Special) .... Walt Disney Feb.
I8.'38t.
.102
Feb.
19, '38
7/38+
19, '37..
.101
Nov.
27,'37
3,'37t.
..60
Nov.
20,'37
28/38+.
..62
Jan.
29.'38
14/38+.
..67
Jan.
l,'38
5,'37t.
..67
Oct.
2/37
I5,'37t.
..73
Sept.
4/37
20/37..
..67
Aug.
14/37
24/37+ .
..63
Sept.
4/37
13, '37
58
July
31/37
26/37t.
. .70
Nov.
20/37
24/37+.
..85
Dec.
4/37
28,'37
64
July
31/37
3,'37t.
..77
Aug.
28/37
12/37+.
. .61
Oct.
30/37
4/38+.
27/37...
. .77. Sept.
4/37
4/37
60
May
29/37
I/37+.
..81
Sept.
18/37
2,'37...
. 100. July
10/37
25/38+
60
9,'37
.68
July
17/37
I6,'37
68
Mar.
20/37
I0,'37t..
..59
Nov.
27/37
11/38+..
. .90
Feb.
5/38
21/38+..
..73
Nov.
27/37
I8.'37
71
June
12/37
8,'37t..
..60
Sept.
18/37
7,'37...
.116
May
8/37
3l,'37t..
. .72
Dec.
18/37
4/38+. .
..86
Dec.
25/37
12/38, p. 12; exploitation: Jan. 29/38, p. 82; Feb. 19/38, p. 82;
18/37
25/37,
17/37
5/37
2/37
17/37
p. 84;
30/37... .109. July
p. 68; Oct. 16/37,
I2,'37t.. . 1 1 3. Sept. 25/37
(Musical analysis, Feb.
Mar. 5/38, p. 60.)
Stage Door (G) 806 Kath. Hepburn-Ginger Rogers. . . . Oct. 8/37+ 92. Sept.
(See production article, Aug. 14/37, p. 16; exploitation: Dec. 11/37, pp. 77, 78; Dec.
pp. 54, 58; Feb. 19/38, p. 84.)
Super Sleuth (G) 734 Jack Oakie-Ann Sothern July 16/37 70. July
There Goes My Girl (G) 728.. Ann Sothern-Gene Raymond May 21/37 74. June
There Goes the Groom (G) 807. Burgess Meredith-Ann Sothern. . .Oct. 29,'37t 65. Oct.
Toast of New York (G) 719 Edward Arnold-Frances Farmer. .July
(Exploitation: Aug. 28/37, p. 86; Sept. 4/37, p. 96; Sept. 26/37,
Nov. 27, p. 80; Dec. 11/37, p. 78.)
Victoria the Great '(G) 861 Anna Neagle-Anton Walbrook. ... Nov.
(Exploitation: Nov. 6/37, p. 56; Feb. 19/38, p. 84.)
Windjammer 783 George O'Brien-Constance Worth.. Aug.
(See "In the Cutting Room," May 29/37.)
Wise Girl (G) 815 Miriam Hopkins-Ray Milland Dec. 3l/37t 70. Jan.
You Can't Beat Love (G) 731.. Preston Foster-Joan Fontaine June 25/37 62. Juno
You Can't Buy Luck (G) 726.. Vinton Haworth-Helen Mack Apr. 30/37 61. May
Coming
Condemned Women Louis Hayward-Anne Shirley Mar. I8,'38t
(See "In the Cutting Room," Jan. 29/38.)
Go Chase Yourself Joe Penner-Lucille Ball Apr. 22/38t
Having Wonderful Time Ginger Rogers-D. Fairbanks, Jr. . May 27/38+
(See "In the Cutting Room," Oct. 9/37.)
Hawaii Calls (G) Bobby Breen-Juanita Quigley Mar. Il/38t/ 72. Mar.
Joy of Living Irene Dunne-D. Fairbanks, Jr. . May 6/38+ ,
In the Cutting Room," Jan. 8/38.)
6, 37.
.58.
1/38
5/37
1/37
5/38
Running Time
Title Star Rel. Date Minutes Reviewed
Law of the Underworld Chester Morris-Anne Shirley May I3,'38t
Saint in New York Louis Hayward-Rose Stradner
This Marriage Business Victor Moore-Vicki Lester Apr. 8/38t
(See "In the Cutting Room." Feb. 12/38.)
Vivacious Lady Ginger Rogers-James Stewart Apr. 15/38+
(See "In the Cutting Room," Jan. 15/38.)
STATE RIGHTS
Running Time
Title
Star
Dist'r
Rel. Date Minutes Reviewed
Harlem on the prairie (G)
Herbert Jeffries ..
9/37.. *55. Nov.
27/37
Heroes of the Alamo (G)..
Aug.
19/37. ,*75. Aug.
7/37
Nation Aflame (G)
16/37... 76. Oct.
I5,'38t *55.Feb.
15/37.. *60. Mar.
23/37
5/38
27/37
Feb.
Three Legionnaires (G)...
Robt. Armstrong .
What Price Vengeance?
(G)
1/37. . .57. June
17/37. . *65. July
12/37
17/37
.,. July
TWENTIETH CENTURY-FOX
(See
Title Star Rel.
AM Baba Goes to Town (G) 815. Eddie Cantor-June Lang Oct.
(Exploitation: Jan. 29/38, p. 85; Feb. 5/38, p. 84; Feb. 19/38,
Angel's Holiday (G) 754 Jane Withers-Robert Kent June
Baroness and the Butler(A)835 Annabella- William Powell Feb.
Big Business (G) 759 Jed Prouty-Spring Byington June
Big Town Girl (G) 822 Claire Trevor- Donald Woods Dec.
Borneo 807 Mr. & Mrs. Martin Johnson Sept.
(Exploitation: Jan. 3/38, p. 80; Jan. 15/38, p. 70.)
Born Reckless (G) 758 Rochelle Hudson-Brian Donlevy. . July
Borrowing Trouble (G) 824 Jed Prouty-Spring Byington Dec.
Cafe Metropole (G) 750 Loretta Young-Tyrone Power May
(Exploitation: June 19/37, p. 84.)
Californian, The (G) 753 Ricardo Cortez-Marjorie Weaver.. July
Change of Heart (G) 829 Gloria Stuart-Michael Whalen Jan.
Checkers (G) 834 Jane Withers-Stuart Erwin Feb.
Charlie Chan at Monte Carlo
(G) 832 Warner Oland-Keye Luke Jan.
Charlie Chan at the Olympics
752 Warner Oland-Kath. DeMille May
(See "In the Cutting Room," Mar. 6/37.)
Charlie Chan on Broadway (G)
811 Warner Oland-Joan Marsh Oct.
City Girl (A) 833 Ricardo Cortez-Phyllis Brooks Jan.
Danger — Love at Work (G)
808 Ann Sothern-Jack Haley Nov.
Dangerously Yours (G) 817 Cesar Romero-Phyllis Brooks Nov.
David Harum (G) 769 Will Rogers-Evelyn Venable May
(re-issue)
Dinner at the Ritz (G) 820. . . Annabella-Paul Lukas Nov.
45 Fathers (G) 821 Jane Withers-Thomas Beck Nov.
Great Hospital Mystery, The
(G) 751 Sally Blane-Thomas Beck May
(Reviewed under the title, "Dead Yesterday.")
Handy Andy (G) 871 Will Rogers Aug.
(re-issue)
Happy Landing (G) 830 Sonja Henie-Don Ameche Jan.
Hawaiian Buckaroo 828 Smith Ballew-Evalyn Knapp Jan.
(See "In the Cutting Room," Dec. 11/37.)
Heidi (G) 816 Shirley Temple-Jean Hersholt Oct.
(Exploitation: Dec. 4/37, p. 70.)
Hot Water (G) 814 Jed Prouty-Spring Byington Sept.
International Settlement (G)
826 Dolores Del Rio-George Sanders. . Feb.
It Happened Out West 745 Paul Kelly-Judith Allen May
Judge Priest (re-issue) 872... Will Rogers-Anita Louise Nov.
King George VI Coronation
870 Color Special July
Lady Escapes, The (G) 747 Gloria Stuart- Michael Whalen July
Lancer Spy (G) 809 George Sanders- Dolores Del Rio . Oct.
Life Begins in College (G)
810 Ritz Bros. Gloria Stuart Oct.
(Exploitation: Nov. 13/37, p. 68; Jan. 1/38, pp. 57, 60; Feb. 5,
Love and Hisses (G) 825 Walter Winchell-Ben Bernie Dec.
Love on a Budget (G) 836 Jed Prouty-Spring Byington Feb.
Love Under Fire (G) 803 Loretta Young-Don Ameche Aug.
One Mile from Heaven (G)
802 Claire Trevor-Sally Blane Aug.
Roll Along Cowboy 812 Smith Ballew-Cecelia Parker Oct.
Sally, Irene and Mary (G) 827. Alice Faye-Fred Allen Mar.
Second Honeymoon (G) 818. ... Loretta Young-Tyrone Power Nov.
(Exploitation: Feb. 5/38, p. 82.)
Secret Valley (G) 731 Richard Arlen- Virginia Grey Jan.
She Had to Eat (G) 757 Rochelle Hudson-Jack Haley June
Sing and Be Happy 756 Anthony Martin-Dixie Dunbar June
(See "In the Cutting Room." May 1/37.)
Slave Ship (G) 748 Wallace Beery-Warner Baxter
(See production article. Mar. 13/37, p. 16.)
Step Lively, Jeeves (G) 739 Arthur Treacher-Patricia Ellis Apr.
Tarzan's Revenge (G) 823 Glenn Morris-Eleanor Holm Jan.
Thank You, Mr. Moto (G) Peter Lorre-Jane Regan Dec.
That I May Live (G) 755 Rochelle Hudson-Robert Kent Apr.
Thin Ice (G) 805 Sonia Henie-Tyrone Power Sept.
(Exploitation: Oct. 9/37, p. 66; Dec. 11/37, pp. 76, 78.)
Think Fast, Mr. Moto (G)
804 Peter Lorre-Virginia Field Aug.
Running Time
Date Minutes Reviewed
29,'37t 81. Oct. 23/37
p. 83; Feb. 26/38, p. 70.)
4/37 71. May 8/37
1 8/38+.... 80. Feb. 19/38
18/37 61. Apr. 17/37
3/37t 70. Nov. 13/37
IO/37t....75'/2
9/37 58. June 26/37
10/37+ 60. Oct. 30/37
7/37 83. May 8/37
16/37 58. July 10/37
14/38+. ..*65. Jan. 8/38
ll/38t 78. Dec. 11/37
21/38+ 71. Nov. 6/37
21/37 71
22/37+.. ..68. Aug.
7,'38t. .. .60. Jan.
5/37t....8l.0ct.
1 2/37+.... 62. Sept.
14/37 85. Mar.
26/37+.... 77. Nov.
26/37+.... 7 1. Oct.
14/37 59. Mar.
13, '37+.... 81. May
28/38+.. .102. Jan.
14/38+ 61
7/37
1/38
2/37
25/37
8/34
13/37
23/37
6/37
5/34
29/38
1 5/37+.... 88. Oct.
24/37+.... 58. July
4/38+.. .84. Jan.
7/37 56
12/37+.. .79. Sept.
16/37
17/37
29/38
28/34
15/37+.. ..28
23/37 63. June
8/37+.. ..84. Oct.
I, '37+.... 94. Oct.
38, p. 84.)
31/37+ 84. Dec.
25/38+... .64. Jan.
20/37t....75.Aug.
5/37
9/37
2/37
25/37
8/38
14/37
13, '37+. ...68. July 24/37
8,'37t....55
4,'38t...85'/2.Mar. 5/38
19/37+.... 79. Nov. 13/37
15/37 57. Feb.
11/37 74. Aug.
25/37 64
13/37
7/37
July 2/37 92. June 19/37
9/37 69. Jan.
7/38+.. . 70. Jan.
24,'37t 67. Nov.
30/37 70. Mar.
3/37t. .. .78. Aug.
30/37
15/38
27/37
6/37
28/37
27/37t... .66. Apr. 17/37
78
MOTION PICTURE HERALD
March 12, 1938
(THE RELEASE CHACT--CCNT*E)
Running Time
Rel. Date Minutes Reviewed
.May 28,'37 99
.May 21, '37 82. June I2,'37
.Apr. 23/37 91. Apr. 17/37
July 30/37 99. July 3/37
4/37, pp. 94, 97; Oct. 9/37,
Aug. 27/37 56. Sept. 11/37
Sept. l7/37t.-- 85.Sept. li/37
Sept. IO/37t. ...64. July 24/37
Aug. 3/37t.. • -99. July 31/37
Title Star
This Is My Affair (G) 721 Barbara Stanwyck- Root. Taylor.
Under the Red Robe (G) 743.. Conrad Veidt-Annabella
Wake Up and Live (G) 749. .. .Walter Winchell-Ben Bernie
(Exploitation: July 3/37, p. 69: July 10/37, pp. 85, 86.)
Wee Willie Winkie (G) 760. . .Shirley Temple-V. McLaglen
(Exploitation: July 10/37, p. 88; Aug. 7/37, p. 92; Sept
p. 68.)
Western Gold (G) 761 Smith Ballew-Heather Angel
Wife, Doctor and Nurse (G)
813 Loretta Young-Warner Baxter...
(Exploitation: Nov. 13/37, p. 62; Feb. 5/38, p. 83.)
Wild and Woolly (G) 806 Jane Withers-Walter Brennan...
You Can't Have Everything (G)
801 Alice Faye-Don Ameche
(Exploitation: Jan. 8/38, p. 82.)
Coming
Alexander's Ragtime Band T. Power-A. Faye-D. Ameche
Battle of Broadway, The Victor McLaglen- Louise . Hovick
Charlie Chan at the Ringside. . Warner Oland-Keye Luke
Four Men and a Prayer Loretta Young-Richard Green
Gypsy Jane Withers-Robt. Wilcox
(See "In the Cutting Room," Jan. 29/38.)
In Old Chicago (G) 840 Tyrone Power-Alice Faye Apr. I5,'38t . . . 1 10. Jan. 8/38
(See production article, Sept. 4/37, p. 48.)
Island in the Sky 843 Gloria Stuart- Michael Whalen
Josette 839 Simone Simon-Don Ameche Apr. I,'38t
(See "In the Cutting Room," Jan. 29/38.)
Kentucky Moonshine 844 Ritz Brothers-Tony Martin Apr. 29,'38t
Kidnapped Warner Baxter- F. Bartholomew
(See "In the Cutting Room," Feb. 26/38.)
Little Miss Broadway Shirley Temple-Jimmy Durante
Mr. Moto's Gamble 841 Peter Lorre-Keye Luke Mar. 25,'38t
Mr. Moto Takes a Chance (G)
819 Peter Lorre-Rochelle Hudson Apr. 8,'38t 63. Oct. 30/37
(Reviewed under the title, "Look Out, Mr. Moto.")
Raw Hide 842 Smith Ballew-Evalyn Knapp
(See "In the Cutting Room," Feb. 19/38.)
Rebecca of Sunnybrook Farm
837 Shirley Temple-Gloria Stuart Mar. I8,'38t
(See "In the Cutting Room," Nov. 6/37.)
Trip to Paris Jed Prouty-Shirley Deane
Walking Down Broadway (G)
838 Claire Trevor- Michael Whalen. .. Mar. I l/38t. .. .69. Feb. 5/38
We're Going to Be Rich Gracie Fields- Victor McLaglen
Star
Running Time
Rel. Date Minutes Reviewed
Title
Walter Wanger's Vogues of
1938 (G) Warner Baxter-Joan Bennett Sept. 17,'37t . . . 108. Aug. 7/37
(Exploitation: Aug. 21/37, p. 74; Sept. 11/37, p. 82; Nov. 20/37, p. 92; Nov. 27/37,
p. 80; Dec. 18/37, p. 65; Jan. 1/38, p. 58; Jan. 29/38, pp. 82, 84: Feb. 5/38, p. 82.)
When Thief Meets Thief (A)..D. Fairbanks, Jr.-V. Hobson. .. . June 4/37 87. May 8/37
(Reviewed under the title, "Jump for Glory.")
Woman Chases Man (G) Miriam Hopkins-Joel McCrea.
(See production article, Apr. 17/37, p. 12; exploitation
p. 88; Sept. 11/37, p. 83; Oct. 30/37, p. 84.)
You Only Live Once (A) Sylvia Sidney-Henry Fonda Jan. 29/37...
(Exploitation: Jan. 30/37, p. 80; Mar. 6/37, p. 89; Mar. 20/37, pp. 76
pp. 66. 71; June 26/37, p. 123; July 10/37, p. 87; Aug. 21/37, p. 74.)
. . May
June
7/37
12/37,
...i7I.May 1/37
p. 92; July 3/37,
..86. Jan.
78; Apr.
30/37
3/37.
Coming
Adventuress, The Madeleine Carroll-Henry Fonda
Divorce of Lady X, The (A)... Merle Oberon- Laurence Olivier. . .Apr. I5,'38t 91. Jan. 15/38
Gaiety Girls. The Jack Hulbert-Patricia Ellis Mar. I8,'38t 73. Nov. 6/37
(Reviewed under the title, "Paradise for Two.")
Madamoiselle Docteur (A) Dita Parlo-John Loder 77. Dec. 18/37
Mutiny in the Mountains Raymond Massey-Valerie Hobson
Over the Moon Merle Oberon-Rex Harrison
Return of the Scarlet
Pimpernel, The (G) Barry Barnes-Sophie Stewart Apr. 29,'38t 90. Nov. 13/37
South Riding (A) Edna Best-Ralph Richardson 90. Jan. 22/38
UNIVERSAL
Running Time
Title Star Rel. Date Minutes Reviewed
Adventure's End (G) 2036 John Wayne-Diana Gibson Dec. 5/37t 63. Nov. 13/37
Armored Car (G) 1004 Robert Wilcox-Judith Barrett. .. .June 20/37 64. Aug. 14/37
As Good as Married (G) 1012.. John Boles-Doris Nolan May 9/37 81. May 1/37
Behind the Mike 2030 Wm. Gargan-Judith Barrett Sept.
Black Aces 2050 Buck Jones-Kay Linaker Sept.
Black Doll (G) 2014 Nan Grey-Donald Woods ...Jan.
Border Wolves 2056 Bob Baker-Connie Moore Feb.
Boss of Lonely Valley 2052 Buck Jones ..Nov.
California Straight Ahead (G)
1030 John Wayne-Louise Latimer May 2/37.
Carnival Queen 2026 Dorothea Kent-Robert Wilcox Oct. 3,'37t
Courage of the West 2054 Bob Baker-Lois January Dec. 5/37t
(See "In the Cutting Room," Sept. 11/37.)
Empty Saddles (G) 1043 Buck Jones-Louise Brooks Dec. 20/36.
Forbidden Valley Noah Beery, Jr.-F. Robinson Feb. I3,'38t
(See "Mountains Are My Kingdom," "In the Cutting Room," Dec.
20/37 64. Aug.
9/37 81. May
26/37t.
5/37t
30,'38t
25/38t
I4,'37t
....58
66. Jan.
22/38
. . so
... .67. Apr.
8/37
Rfi
57
....62. Oct.
24/36
UNITED ARTISTS
Running Time
Rel. Date Minutes Reviewed
. .83. Aug.
.104. Feb.
Title Star
Action for Slander (A) Clive Brook-Ann Todd Jan. I4,'38t.
Adventures of Marco Polo (A) .. Gary Cooper-Sigrid Gurie Mar. 4,'38t.
(Exploitation: Mar. 5/38, p. 60.)
Adventures of Tom Sawyer (G)Tommy Keily-May Robson Feb
(See production article, Oct. 9/37, p. 16.)
Dark Journey (G) Vivien Leigh-Conrad Veidt July 2,'37t. ■ . .82. Mar.
14/37
19/38
Girl with Ideas, A (G) 2015. ..Wendy Barrie-Walter Pidgeon . . Nov.
I Cover the War (G) 1016 John Wayne-Gwen Gaze July
Idol of the Crowds (G) 2037. ..John Wayne-Sheila Bromley Oct.
Jury's Secret, The (G) 2019. ..Fay Wray-Kent Taylor Jan.
Lady Fights Back, The (G)2035. Irene Hervey-Kent Taylor Sept.
Law for Tombstone 2051 Buck Jones-Muriel Evans Oct.
Left Handed Law (G) 1045 Buck Jones Apr.
Let Them Live (G) 1035 Nan Grey-John Howard Apr.
I l.'38t 91 . Feb. 19/38 Love in a Bungalow (G) 1009. .Kent Taylor-Nan Grey June 27/37
6/37
7/37
11/37.)
7/37t....66'/2Nov. 6/37
4/37 68. July 10/37
IO/37t....62'/2Oct. 2/37
l6/38t-...65.Jan. 15/38
l9/37t-. ..63. Oct. 28/37
IO/37t.. ..59
18/37 63. May 1/37
25/37 73. Apr. 24/37
..66. July 10/37
4/38t...96'/2.Mar. 5/38
30/37 67. May 22/37
p. 88; Dee. 11/37, p. 76.)
28/37 78. Mar. 6/37
8/37t...83.May
19/37t.. ..82. Oct.
22/37
9/37
4/38t. ..1 09. Jan. 29/38
2/37.
....97. Mar.
pp. 91, 92;
13/37
Apr.
72; May 22/37,
. Jan.
..July
Dead End (G) Sylvia Sidney-Joel McCrea Aug. 27/37t 93. Aug.
(Exploitation: Sept. 16/37, p. 86; Sept. 25/37, p. 71; Nov. 20/37,
Dreaming Lips (A) Elis. Bergner- Raymond Massey...May
Farewell Again (G) Leslie Banks-Flora Robson Oct.
52nd Street (G) Ian Hunter-Pat Paterson Nov.
Goldwyn Follies, The (G) "Charlie McCarthy"- Edgar Ber-
gf n- Ritz Bros.-Adolphe Menjou. .Feb.
(See production article, Nov. 13/37, p. 14.)
History Is Made at Niaht (G). Charles Boyer-Jean Arthur Apr.
(Exploitation: Mar. 27/37, p. 84; Apr. 3/37, pp. 64, 71; Apr. 10/37,
17/37, p. 82; Apr. 24/37, pp. 91, 92; May 1/37, p. 83; May 8/37, p.
pp. 89, 90; June 12/37, p. 93; Nov. 20/37, p. 89; Jan. 15/38, p. 64.)
Hurricane, The (G) Dorothy Lamour-Jon Hall Dec. 24,'37t.
(See production article, Aug. 7/37, p. 16; exploitation: Nov. 20/37, p.
p. 84: Feb. 12/38, pp. 70. 73; Mar. 5/38, p. 60.)
I Met My Love Again (G) Joan Bennett-Henry Fonda
Knight Without Armour (G)..Marlene Dietrich-Robt. Donat.
(Exploitation: Aug. 21/37, p. 78: Sept. 11/37, p. 84.)
Love from a Stranger (A) Ann Harding-Basil Rathbone May 14/37 87. Feb.
Men Are Not Gods (A) Miriam Hopkins-Gert. Lawrence. .Jan.
Murder on Diamond Row (G) . Edmund Lowe-Ann Todd Dec.
(Reviewed under the title, "The Squeaker.")
Nothing Sacred (G) Carole Lombard- Fredric March. .Nov.
(See production article, Aug. 21/37, p. 16; exploitation: Dec. I
p. 88: Feb. 5/38, p. 84.)
Prisoner of Zenda (G) Ronald Colman-M. Carroll Sept.
(Exploitation: Dec. 18/37, p. 64.)
Stand-in (A) Leslie Howard-Joan Blondell... .Oct.
(Exploitation: Nov. 27/37, p. 78; Dec. 18/37, p. 66.)
Star Is Born, A (G) Janet Gaynor-Fredric March... .Apr. 30/37.
(See production article, Feb. 27/37, p. 16; exploitation: May 22/37. p
pp. 67, 69; June 5/37. pp. 64, 67, 70; June 19/37, p. 84; June 26/37, pp.
122; July 10/37, p. 87; July 17/37, p. 91; July 31/37, p. 80; Aug. 28/37, p.
4/37, p. 96; Oct. 23/37, p. 84; Dec. 11/37, p. 78.)
Stella Dallas (A) Barbara Stanwyck-John Boles Aug. 6.'37t ... 1 1 1 .July 31/37
(Exploitation: July 31/37, p. 61; Sept. 25/37, pp. 69, 70; Oct. 2/37, p. 74; Oct. 9/37,
pp. 67, 69; Oct. 23/37, pp. 83, 85; Oct. 30/37, p. 86; Nov. 6/37, p. 66; Nov. 27/37,
p. 78; Dec. 4/37, pp. 77, 78; Feb. 19/38, p. 83.)
Storm in a Teacup (G) Vivien Leigh-Rex Harrison Feb. 25,'38t 86. June 12/37
Walt Disney's Academy Award
Revue Five Award Winners June I8.'37t. . . .44
2/37 67. Apr. 24/37
16/37 67. Apr. 24/37
28,'38t
23,'37t
22/37. .
I0,'37t.
26/37f.
18/37, c
3/37t.
29/37t.
102. Nov.
94; Feb.
...74. Jan.
.. 107. June
.82. Jan.
.77. Sept.
13/37
5/38,
15/38
19/37
13/37
2/37
11/37
. . . Dec.
.Aug.
.Aug.
July 31
l2/37t...66.Dec. 18/37
15/37 63. Aug. 7/37
1/37... .103. June 26/37
.'37, p. 80; Sept. 18/37,
.75. Nov. 27/37
65; Jan. 8/38.
101 .Sept.
. .91 .Oct.
4/37
9/37
II I.May 1/37
86: May 29/37,
120, 121,
97; Sept.
Mad About Music (G) 2002 Deanna Durbin-Herbert Marshall. . Mar.
Man in Blue, The (G) 1020. . .Robert Wilcox-Nan Grey May
Man Who Cried Wolf, The
(G) 2023 Tom Brown- Barbara Read Aug. 29/37t. .. .66. Sept. 4/37
Merry-Go-Round of 1938 (G)
2006 Bert Lahr-Alice Brady Nov. I4,'37t 87. Oct. 23/37
Midnight Intruder (G) 2016. ..Louis Hayward- Barbara Read Feb. 6/38t- . .*66. Jan. 29/38
Night Key (G) 1024 Boris Karloff-Jean Rogers May
(Exploitation: May 22/37, p. 87.)
Oh, Doctor! (G) 1013 Edward Everett Horton May
(Exploitation: May 22/37, p. 87.)
100 Men and a Girl (G) 2001.. Deanna Durbin-Adolphe Menjou. .Sept. I2,'37t 84. Sept. 11/37
(See musical analysis, Sept. 18/37, p. 29; exploitation: Sept. 25/37, p. 68; Oct. 2/37,
p. 76; Oct. 9/37, p. 69; Nov. 6/37, pp. 56, 66; Nov. 20/37, p. 82; Nov. 27/37, p. 80;
Dec. 18/37, p. 68; Jan. 1/58, p. 60.)
Prescription for Romance(G)20l3Wendy Barrie-Kent Taylor...
Reported Missing (G) 1006 Wm. Gargan-Jean Rogers
Road Back, The (G) 1005 Richard Cromwell-John King..
(See production article, Apr. 24/37, p. 16; exploitation:
p. 83; Oct. 9/37, pp. 66, 68.)
Singing Outlaw. The 2055 Bob Baker-Joan Barclay Jan.
Smoke Tree Range 1046 Buck Jones-Muriel Evans June
Some Blondes Are Dangerous
2018 Noah Beery, Jr.-Dorothea Kent.
Spy Ring, The (G) 2033 Wm. Hall-Jane Wyman
Sudden Bill Dorn 2053.... Buck Jones-Evelyn Brent
That's My Story 2034 Claudia Morgan- Wm. Lundigan.
(See "In the Cutting Room," July 3/37.)
Top of the Town (G) 1007.. George Murphy-Doris Nolan...
(See production article, Jan. 23/37, p. 16; exploitation:
p. 79; May 22/37, pp. 86, 87; June 5/37, p. 70; June
82, 85.)
Trouble at Midnight (G) 2020. .N. Beery, Jr. -Catherine Hughes . Oct.
We Have Our Moments (G)
1017 '. Sally Eilers-James Dunn Mar. 28/37 67. Apr.
West Bound Limited 1008 Lyle Talbot-Polly Rowles July
Westland Case, The (G) 2024 .. Preston Foster-Carol Hughes Oct.
When Love Is Young (G) 1018. Virginia Bruce-Kent Taylor Apr.
Wildcatter, The 1015 Scott Colton-Jean Rogers June
Wings Over Honolulu (G)
lOt t Wendy Barrle-Ray Milland May 23/37 78. May 15/37
You're a Sweetheart (G) 2004. Alice Faye-George Murphy May 23/37 96. Dec. 18/37
(Exploitation: Feb. 12/38. p. 72.)
..Nov.
. .Jan.
. . Dec.
. .Oct.
23,'38t. . ..56
6/37 59
28,'37t....64>/2...
9/38t 61. Jan.
I9,'37t 59
24/37t....62
29/38
..Apr. 18/37 86. Apr. 3/37
Apr. 24/37, p. 91 : May 1/37,
12/37, p. 92; June 19/37, pp.
l7.'37t....68.Nov. 20/37
3/37
1 1/37 66
3l,'37t 63. Oct. 2/37
4/37 58
6/37 76. Apr. 24/37
March 12, 1938
MOTION PICTURE HERALD
79
(THE RELEASE CH ACT—CONT'D)
Running Time
Title Star Rel. Date Minutes Reviewed
Coming
Crime of Dr. Hallet Ralph Bellamy-J. Hutchinson Mar. M,'38t 68
(See "In the Cutting Room," Jan. 22/38.)
Goodbye Broadway Alice Brady-Chas. Winninger Apr. I,'38t
(See "In the Cutting Room," Jan. 29,'38.)
Last Stand Bob Baker-Constance Moore
Let's Make a Night of It
(G) 2041 C. (Buddy) Rogers-June Clyde. .. Mar. I8,'38t 67. July 10/37
Nurse from Brooklyn Sally Eilers-Paul Kelly Apr. I5,'38t
Reckless Living Robt. Wilcox-Nan Grey Apr. 8,'38t
(See "In the Cutting Room," Feb. 26/38.)
State Police John King-Constance Moore Mar. I8,'38t
(See "In the Cutting Room," Feb. 19/38.)
VICTORY
Running Time
Star
Lost Ranch Tom Tyler-Jeanne Martel.
Rel.
Date
Minutes Reviewed
Dec.
IO/37t
. . .58
Sept.
30/37t
...55
May
!/37
July
1/37
...62
Nov.
30,'37t
... 56
Oct.
l/37t.
...62. Nov. 20/37
May
1/37
. ..55
Dec.
30/37t
...55
Sept.
l,'37t
WARNER BROTHERS
(See also First National)
Running Time
Title Star Rel. Date Minutes Reviewed
Another Dawn (A) 106 Kay Francis-Errol Flynn June 26/37 73. Apr. 10/37
(See production article. Mar. 6/37, p. 16.)
Blazing Sixes 129 Dick Foran-Helen Valkis June 12/37 55
Blondes at Work 255 Glenda Farrell- Barton MacLane. . Feb. 5,'38t
Call It a Day (G) 113 Olivia de Havilland-I. Hunter Apr. 17/37 89. Mar. 13/37
Devil's Saddle Legion, The
130 Dick Foran-Anne Nagel Aug. 14/37 52
Expensive Husbands (G) 223. .. Beverly Roberts- Patric Knowles. . Nov. 27/37t 62. Sept. 11/37
Fly-Away Baby (G) 125 Glenda Farrell-Barton MacLane. . June 19/37 60. June 12/37
First Lady (G) 210 Kay Francis-Preston Foster Dec. 4/37t. . .*82.Sept. 11/37
(Exploitation: Feb. 19/38, p. 84.)
Footloose Heiress 123 Craig Reynolds-Ann Sheridan Aug. 21/37
(See "In the Cutting Room," Apr. 10/37.)
Go Getter, The (G) 115 George Brent-Anita Louise May 22/37 92. June 19/37
(Exploitation: Sept. 4/37, pp. 94, 97.)
Great Garrick, The (G) 209 Brian Aherne-O. de Havilland. . . .Oct. 30/37 89. Oct. 2/37
Invisible Menace (G) 224 Boris Karloff- Marie Wilson Jan. 22/38t . . . .55. Oct. 23/37
(Reviewed under the title, "Without Warning.")
It's Love I'm After (G) 207 Leslie Howard-Bette Davis Nov. 20,'37t. . . .90. July 31/37
Kid Comes Back, The (G) 214. Wayne Morris-June Travis Feb. I2,'38t. . . .61 . Jan. 30/37
(Reviewed under the title, "Don't Pull Your Punches.")
Kid Galahad (G) 102 Edw. G. Robinson- Bette Davis. ..May 29/37. . . . 101 . May 8/37
(Exploitation: June 5/37, p. 64; Sept. 4/37, p. 96.)
King and the Chorus Girl (G)
104 Fernand Gravet-Joan Blondell Mar. 27/37 95. Mar. 6/37
(Exploitation: Mar. 20/37, p. 76; Mar. 27/37, p. 79; June 26/37, p. 118.)
Land Beyond the Law 128 Dick Foran-Linda Perry Mar. 13/37 54
Life of Entile Zola, The (G)
203 Paul Muni-Gale Sondergaard Oct. 2,'37t. . . 1 16. July 10/37
(Exploitation: Oct. 2/37, p. 76; Oct. 9/37, p. 68; Nov. 27/37, p. 84; Dec. 25/37, p. 58.
Jan. 15/38, p. 65; Jan. 29/38, pp. 82, 84, 85; Feb. 12/38, p. 72.)
Marry the Girl (G) 116 Hugh Herbert-Mary Boland July 1/37 68. Aug. 14/37
Melody for Two (G) 117 James Melton-Patricia Ellis May 1/37 60. Jan. 16/37
Midnight Court (G) 124 Ann Dvorak-John Litel Mar. 6/37 60. Mar. 13/37
Public Wedding 126 Jane Wyman-William Hopper July 10/37 58
Penrod and His Twin Brother
(G) 226 Billy and Bobby Mauch Feb. 26/38t 63. Jan. 15/38
(See "In the Cutting Room," Oct. 30/37.)
Ready, Willing and Able (G)
112 Lee Dixon- Ruby Keeler Mar. 6/37 93. Feb. 6/37
(Exploitation: May 1/37, p. 78.)
Singing Marine, The (G) 101. .Dick Powell-Doris Weston July 3/37 105. July 10/37
(Exploitation: July 24/37, p. 80; Sept. 25/37, pp. 68, 71.)
Sergeant Murphy (G) 216 Ronald Reagan-Mary Magulre. ... Jan. I,'38t. . .*60. Dec. 11/37
Slim (G) 114 pat O'Brien-Henry Fonda June 12/37 80. July 3/37
Swing Your Lady (G) 211 H. Bogart-Louise Fazenda Jan. 8/38t 79. Jan. 8/38
(Exploitation: Feb. 26/38, p. 68.)
Tovarich (G) 201 Claudette Colbert-Charles Boyer..Dec. 25/37t 98. Dec. 4/37
Varsity Show (G) 202 Dick Powell-Fred Waring Sept. 4/37t. . . 121 . Aug. 21/37
(See production article, July 24/37, p. 16; exploitation: Nov. 20/37, p. 94; Dec. 4/37,
p. 77; Jan. 1/38, p. 60.)
White Bondage (G) 125 Jean Muir-Gordon Oliver June 19/37 60. Mar. 13/37
Wine, Women and Horses (G)
2|8 Barton MacLane-Ann Sheridan. . .Sept. Il/37t 64. July 24/37
Coming
Accidents Will Happen (G) 222. Ronald Reagan-Gloria Blondell. . .Apr. 9/38f. . .*60. Feb. 26/38
Amazing Dr. Clitterhouse, The. Edw. G. Robinson
Angels with Dirty Faces James Cagney-Pat O'Brien
Boy Meets Girl James Cagney-Pat O'Brien
Cowboy from Brooklyn Dick Powell-Priscilla Lane
(See "In the Cutting Room," Feb. 19/38.)
Crime School Gale Page-H. Bogart May, 28/38
(See "In the Cutting Room," Feb. 26/38.)
Defense Rests, The Ronald Reagan-Mary Maguire
Running Time
Title Star Rel. Date Minutes Reviewed
Four's a Crowd E. Flynn-O. de Haviliand-R.
Russell
Gold Diggers in Paris Rudy Vallee- Rosemary Lane
He Couldn't Say No (G) 221 ... Frank McHugh-Jane Wyman Mar. 1 9,'38f . .*60.Dec. 11/37
(Reviewed under the title, "Larger Than Life.")
Jezebel 204 Bette Davis-Henry Fonda Mar. 26,'38t
(See "In the Cutting Room," Dec. 11/37.)
Little Lady Luck Ann Sheridan-John Litel
(See "In the Cutting Room," Feb. 12/38.)
Love, Honor and Behave(A)2l6. Wayne Morris-Priseilla Lane Mar. I2,'38t.. *70.Feb. 19/38
Men Are Such Fools Wayne Morris-Priscilla Lane May 2l,'38t
(See "In the Cutting Room," Jan. 22/38.)
Over the Wall 212 Dick Foran- June Travis Apr. 2,'38t
Penrod's Double Trouble Billy and Bobby Mauch
(See "In the Cutting Room," Jan. 22/38.)
Singing Cop, The Dick Foran-Ann Sheridan
White Banners Claude Rains-Fay Bainter
(See "In the Cutting Room," Feb. 26/38.)
WORLD
Running Time
Rel. Date Minutes Reviewed
Sept. '37f. ..78. July 8/37
Title Star
Don Quixote (G) Chaliapin
Life and Loves of Beethoven
(G) Harry Baur Dec. I5,'37t 82. Dec. 4/37
My Song of Love Tito Schipa Mar. 31/37 79
Ski Chase Hannes Schneider Feb. I5,'38t. . . .73
Coming
Annie Laurie Will Fyffe
Aurora Sul Mare Italian Feature
Chanson D'Amour Tito Schipa
Grand Illusion (A) Erich yon Stroheim-Dita Parlo.
(Reviewed under the title, "La Grande Illusion)
■Itto Simone Berriau
Love on Skis Walter Rimil
Marseillaise Pierre Renoir-Louis Jouvet
Monastery (G) Monastic Film
(Exploitation: Feb. 19/38, p. 84.)
Ninety Degrees South Antarctic Film
Second Bureau Jean Murat-Diana Koreno
Secrets of Stamboul Valerie Hobson
Street Without a Name Constant Remy-Pola lllery
Song of Ceylon Basil Wright
Tendre Enemmie Simone Berriau
.67.
1 20. July 3/37
.55. Feb. 5/38
OTHER PRODUCT (FOREIGN)
Running Time
Title Star Dist'r Rel. Date Minutes Reviewed
Adam's Tree (G) Elsa Merlini Cine Lux Jan. 19/38. . .78. Feb. 5/38
Adventures of Chico (G) Woodward Bros 60. Nov. 27/37
Affairs of Maupassant, The
(A) Lili Darvas Gallic Feb. 1 1/38. . .84. Feb. 12/38
Alibi, The (A) Erich Von Stroheim..B. N. Film 95. Feb. 26/38
Angel's Pit, The (A) Amedo Nazzari June 26/37
Big Fella (G) Paul Robeson British Lion 73. July 10/37
Bronze Sentries (G) Fosco Ginschetti Fenoroma Oct. 2/37
Club de Femmes (A) Danielle Darrieux .. Mayer- Burstyn ...Oct. 19/37.. .89. Oct. 23/37
Dance Program (A) Harry Baur Films Vog 120. Jan. 29/38
Edge of the World, The
(A) Finlay Currie British I. E. Co 80. Aug. 14/37
Emil Und Die Detektlve. .. Fritz Rasp International 77
Fury Over Spain (G) Modern Film 55. Aug. 14/37
Gang Show, The (G) Ralph Reader General May 1/37
Generals Without Buttons
(A) Jean Murat Mayer-Burstyn ...Feb. 4/38. . .80. Jan. 29/38
Gobsek (A) Leonid Leonidov Amkino 74. Aug. 14/37
Gueule D'Amour (A) lean Gabin A. C. E 95. Feb. 5/38
"Housemaster" (G) Otto Kruger Assoc. British 95. Feb. 26/38
In the Far East (G) N. Begollubov Amkino Oct. 19/37. . .81 .Oct. 30/37
Jericho (G) Paul Robeson General 77. Sept. 4/37
King's People, The (G) John Drinkwater Mindlin May 1 1/37. . .70. May 22/37
La Damincella di Bard (G). Emma Grammatiea. . I. C. I Feb. 5/38. . .77. Feb. 12/38
Last Night, The (G) I. R. Peltser Amkino Apr. 27/37. . .90. May 8/37
Lower Depths, The (A) lean Gabin Mayer-Burstyn ...Oct. 15/37.. .95. Sept. 25/37
Lucrezla Borgia (A) Edwige Feuillere ...European Oct. 12/37. . .78. Oct. 23/37
Mademoiselle Docteur (A).Dita Pario United Artists 105. May 1/37
Make Up (G) N. Asther-J. Clyde. . Assoc. British 70. July 10/37
Mayerling (A) Charles Boyer Pax Films Sept. 13/37. . .9ISept. 25/37
(Exploitation: Nov. 6/37, p. 56.)
Merlusse (G) Henri Poupon French M. P Jan. '38. . .67. Dec. 25/37
Merry Comes to Town (G).Zasu Pitts Sound City 77. June 5/37
Mutiny of the Elsinore,
The (G) Paul Lukas Assoc. British 77. Sept. 18/37
Orage (A) Charles Boyer Daven-Lauer 105. Feb. 12/38
Ora Ponciano (G) Chucho Solozano Prod. Soria 105. May 15/37
Orphan Boy of Vienna
(G) Hans Olden General 77. Sept. 18/37
Our Fighting Navy (G)...H. B. Warner General 75. May 8/37
Pearls of the Crown (A)...Sascha Gultry Tobis 1 1 5. June 5/37
Ruler, The (G) Emil Jannlngs Amer.-Tobis Oct. 15/37. . 1 20. Oct. 30/37
Silver Blaze (G) Arthur Wontner Assoc. British 70. July 17/37
Sisters in Arms (G) J. Sully-J. Day C. U. C 125. Dec. 25/37
Spanish Earth, The (A) Prometheus Aug. 20/37. . .58. Sept. 4/37
Thirteen, The (A) Ivan Novoseltsev ....Amkino 85. July 17 '37
Uncivilized (A) Dennis Hoey Box Office Nov. 23/37. . .77. Nov. 27/37
Wave, The (G) Native Cast Garrison Apr. 20/37. . .60. May 1/37
Wild Innocence (G) Wendy Munro Clnesound 90. May 29/37
World's in Love, The (A) . . Marta Eggerth Viennese May 18/37. .. 65. Nov. 20/37
80
MOTION PICTURE HERALD
March 12, 1938
(THE RELEASE CHART— C€NT#D>
SHORT
FILMS
[Numbers immediately follow-
ing title designate date re-
viewed; for example, (8-1-37)
August 1, 1937.1
COLUMBIA
BROADWAY COMEDIES
Title Rel. Date Min.
Back to the Woods May 14/37 . 1 9'/2 . .
(3 Stooges)
Bis Squirt, The ( 10-2-37) .Sept. I7.'37fl8
Charlie Chase
Bury the Hatchet (8-21-37). Aug. 6/37.19....
Calling All Curtains .Oct. I.'37tl6
Calling All Doctors July 22, '37. l9'/2. .
Cash and Carry (9-1 1-37) ..Sept. 3/37tl8'/2. .
(3 Stooges)
Doggone Mixup (2-12-38) .. Feb. 4,'38t l8'/2. .
Fiddling Around (2-19-38). Jan. 2l,'38tl7l/2. .
(Collins-Kennedy)
From Bad to Worse June 4/37.17
Charlie Chase
Goofs and Saddles July 2/37.l7'/2..
Gracie at the Bat Oct. 29/37tl7'/2. .
Andy Clyde
Grand Hooter (6-5-37) May 7/37. l9'/2. .
Charlie Chase
Grips, Grunts and Groans
(3-27'37) (3 Stooges) Jan. 15/37.19....
He Done His Duty
(12-18-37) Dec. IO.'37tl7'/2. .
Andy Clyde
Knee Action (2-27-37) Jan. 9/37.17
Andy Clyde
Lodge Night June 11/37.18
Andy Clyde
Man Bites Love Bug
(1-22-38) Dec. 24,'37tl8
Charlie Chase
My Little Feller May 21/37.18....
Andy Clyde
New News (4-17-37)' Apr. l/37.l7'/2..
(Collins-Kennedy)
Oh What a Knight .Nov. 22/37t l6'/2 . .
(Herman Bing)
Old Raid Mule, The Mar. 4/38t.2 rls.
Andy Clyde
Playing the Ponies
(10-23-37) : .Oct. I5,'37tl7
(3 Stooges)
Sitter Downers, The
(11-27-37) Nov. 26,'37tl6....
(3 Stooges)
Termites of 1938 (I -22-38). Jan. 7/38tl7
(3 Stooges)
Three Dumb Clucks Apr. 17/37.17....
(3 Stooges)
Time Out for Trouble Mar. I8,'38t.2rls.
Charlie Chase
Wee Wee Monsieur Feb. I8,'38tl7....
(3 Stooges)
Wrong Miss Wright, The.. June 18/37.17
Charlie Chase
BROADWAY FOLLIES
Brokers Follies (12-1 1-37) .. Dec. I5,'37t IO'/2. .
Drug Store Follies
(9-11-37) Sept. 3/37tlO'/2..
Rooftop Follies (10-16-37) . .Oct. l/37tll
Timberland Revels
(11-27-37) Nov. 5,*37tl0
COLOR RHAPSODIES
Air Hostess, The Oct. 22,'37t.8
Bluebird's Baby (3-12-38) .Jan. 2l/38t. 7. . ..
Foolish Bunny, The Mar. I l/38t
Foxy Pup, The (6-5-37) May 21/37. .6'/2. .
Gifts from the Air Dec. l8/37t.7'/2..
(re- issue)
Hollywood Picnic ( I - 15-38) . . Dec. I8,'37t.8
Horse on the Merry-Go-
Round, The Feb. I7,'38t .6'/2 . .
Indian Serenade July 16/37.. 8
Let's Go (4-17-37) Apr. 10/37. .7'/2. .
Little Match Girl
(1 1-27-37) Nov. 5/37t.8'/2..
Mother Hen's Holiday May 7/37.. 7
Scary Crows (9-11-37) Aug. 20/37. .8
Skeleton Frolic (2-20-37) . ..Jan. 29/37. .7>/2. .
Spring Festival (8-21-37) . ..Aug. 6/37.. 8
Stork Takes a Holiday, The, June 11/37. .8
Swing, Monkey, Swing
(10-2-37) Sept. 10/37. ,7'/2..
COLUMBIA TOURS
Fifty Years of Barter May 28/37. .9'/2. .
Haiti's Black Napoleon
(8-21-37) .Aug. 6/37. .9
Title Rel. Date Mill.
Pirate Parts of the Carib-
bean July 2/37.. 9
COMMUNITY SING
(1st Series)
Community Sing (No. 3)
(6-5-37) May20/37.IO....
Community Sing (No. 4) . June 18/37. IO'/2 . .
Community Sing (No. 5)
(9-11-37) July 24/37. IO'/2..
(2nd Series)
No. I (9-11-37) Aug. 20,'37tl0
No. 2 (10-16-37) Sept. I7,'37tl0
No. 3 (10-16-37) Oct. l5/37tl0'/2. .
No. 4 (12-11-37) Nov. 28/37tl0'/2..
No. 5— (1-22-38) Jan. 2l/38tlO. . . .
No. 6— Feb. 25/38t.l rl..
No. 7 — Mar. I8.'38t
HAPPY HOUR
Aladdin and the Wonderful
. Lamp Dec. I8,'37t.3 rls.
Goose Girl, The May 30/37.. 3 rls.
Old Woman in the Woods,
The Apr. 23/37.. 3 rls.
KRAZY KAT CARTOONS
18. Krazy's Race of Time
(6-26-37) May 6/37. .7...
19. Masque Raid, The June 25/37. .7. . .
20. Railroad Rhythm Nov. 20,'37t.9'/2.
21. Sad Little Guinea Pigs. Feb. 22,'38t
22. Auto Clinic, The .Mar. 4/38t-6l/2.
SCRAPPY CARTOONS
Canine Capers Sept.l6/37t.6'/2.
Clock Goes 'Round and
'Round (11-20-37) Oct. I6,'37t.6...
Dizzy Ducks (12-19-36) .. ..July 18/37. .6'/2.
Fire Plug, The (I I- 13-37) .. Oct. I6,'37t.6...
New Homestead, The
(2-12-38) Jan. 7/38t.7...
Scrappy's Music Lesson ... .June 4/37. .7...
Scrappy's News Flashes
(1-22-38) Dec. 8,'37t.6...
Scrappy's Playmates Mar. Il/38t
Scrappy's Trip to Mars Feb. 4,'38t.lrl.
SCREEN SNAPSHOTS
9 .May 22/37.10...
0 — June 4/37.. 9...
1— June 25/37. IO'/2.
2— ( 10- 16-37) .Aug. 13/37.10...
No. 13— (10-16-37) Sept.10/37.10...
(New Series)
No. I— 10-16-37) .Sept.l7/37tl0...
No. 2— Oct. l5/37t.9'/2.
No. 3— (12-11-37) Nov. l8/37t.9'/2.
No. 4 — Dec. 24/37tl0...
No. 5— Jan. 7/38t.9'/2.
No. 6— (3-5-38) Feb.
No. 7— Mar.
SPECIAL
SPORT THRILLS
Cadet Champion (12-M -37) . Dec. I7,'37f .9'/2. •
Feminine Fun Feb. l8/38t.9'/2..
Fit to Win (6-12-37) May 7/37. .9'/2..
Future Stars Aug. 30/37
Golf Magic (9-11-37) Aug. 16/37. .9
Riding the Waves .June 4/37.10
Set 'Em Up Oct. 29/37t.9'/2. .
Snow Foolin' (2-12-38) Jan. 2l/38tlO
Sport of the Seasons June 25/37. .9
Sport's Greatest Thrills
(8-21-37) Aug. 3/37.. 9....
Trotting Thoroughbreds
(10-16-37) Sept.30/37t.9'/2..
Unusual Hunting Mar. I5.'38t
STRANGE AS IT SEEMS
Boy Who Saved a Nation,
The (1-22-38) .Dec. IO/37t.9,/2. .
Little Jack Horner
(10-2-37) Sept.l6/37t.6'/2..
Silver Threads (12-1 1-37) .. Nov. I2,'37t IO'/2. .
WORLD IN COLOR
Beautiful Bermuda Sept.l0/37t
City of the Golden Gate
(11-20-37) Oct. IO/37t.9'/2..
El Salvador (2-12-38) Jan. l5/38t/.9
EDUCATIONAL
[Distributed through
Twentieth Century-Fox]
Title Rel. Date Min.
SONG AND COMEDY HITS
All's Fair Feb. 25.'38tl0
Ask Uncle Sol (10-23-37) .. .Oct. 8/37tll....
Big Apple, The ( 10-2-37) . .Sept.l7/37t. 9. .. .
Calling All Crooners
(12-4-37) Nov. l9/37tlO'/2..
How to Dance the Shag Dec. I7,'37t.8
No.
No.
No.
No.
4/38tl0.
4,'38t...
Title Rel. Date Mln.
Love Goes West (1-15-38) .. Dec. 31, '37tl0'/2. .
Miss Lonely Hearts
(10-30-37) Sept.24/37tlO'/2.
Pot Luck (8-14-37) Aug. 6,'37tll...
Rhythm Saves the Day
(12-4-37) Oct. 29,'37tll...
Trailer Paradise Nov. 26/37t.9. . .
TERRY-TOONS
Barnyard Boss, The . Dec. 24/37t.6'/2.
Billy Goat's Whiskers, The. Dec. IO/37t.6'/2.
Bugs Beetle and His
Orchestra Jan. 2l/38t.6'/2.
Close Shave, A Oct. l,'37t.6'/2.
Dancing Bear, The . .
(11-6-37) Oct. l5/37t.6'/2.
Dog and the Bone, The
(11-27-37) Nov. I2,'37t.6...
Farmer Al Falfa in Trailer
Life Aug. 20/37t.5'/2.
Gandy the Goose Mar. 4,'38t.lrl.
Happy and Lucky Mar.l«/38t. I rl.
His Off Day Feb. 4/38t.6'/2.
Homeless Pup, The July 23/37. .7...
Just Ask Jupiter (2-19-38) . Feb. l8/38t-6...
Kiko's Cleaning Day
(10-2-37) Sept.l7/37t.6'/2.
Lion Hunt, The (1-15-38). .Jan. 7/38t.7...
Mechanical Cow, The June 25/37. .7. . .
Ozzie Ostrich Comes to
Town May 28 /37. .7...
Paper Hangers, The
(8-14-37) July 30/37. .7...
Pink Elephants July 9/37.. 7...
Play Ball June 1 1/37. .6...
Puddy's Coronation May 14/37.. 7...
Saw Mill Mystery, The Oct. 29,'37t.6'/2.
Timid Rabbit, The Nov. 26/37t.6l/2 .
Villain Still Pursued Her,
The Sept. 3/37t.6>/2.
TREASURE CHEST
Crystal Ballet May 28/37. II...
Grey Owl's Little Brother. .. Dec. 24/37t 10. . .
How to Ski Aug. 20,'37tl •
Kingdom for a Horse Mar. 4/38t.l rl.
Not so Dumb .Dec. IO/37t.9...
Ornamental Swimming June 4/37.10...
Private Life of the Gannets
(9-25-37) Sept.lO/37tll...
Return of the Buffalo Mar. 8,'38t.l rl.
Sky Fishing Feb. 25/38t 9'/2.
Songbirds of the North
Woods (2-12-38) Feb. I l,'38t 10. . .
Songs of the Danube May 7/37.. 9...
Top Dogs .Mar. 25/38t.lrl
TWO-REEL COMEDIES
Affairs of Pierre, The
(7-31-37) Aug. 6/37tl9...
Air Parade (2-12-38) Jan. I4,'38tl9...
Bashful Ballerina
(10-2-37) Sept.l7,'37t20...
Bashful Buckaroo, The Dec. 3/37tl9'/2.
Beautiful But Dummies Mar. 25, '38t. 2 rls
Cupid Takes a Holiday
(2-19-38) .Feb. 4/38tl5...
Dates and Nuts (I- 15-38) . . Dec. 3l/37tl9. . .
Dime a Dance Dec. 24/37tl9'/2.
Freshies May 7/37.17...
Getting an Eyeful
(1-22-38) Jan. 2l/38tl8...
Girls Ahoy! June 1 1/37. 17. . .
Going, Going, Gone Oct. 6/37fl8...
Hamlet and Eggs June 18/37. 16. . .
Heir Today Nov. 5,'37tl8...
Her Accidental Hero May 21/37.17...
Hi-Ho Hollywood Jan. 7/38t/l6. ..
Holding the Bag May 14/37.19...
Hurray for Hooligan
(12-4-37) Nov. I9,'37tl7...
Koo-Koo Correspondence
Skool, The Nov. I9,'37tl8...
Love and Onions Mar. Il/38t.2rls
Love in Arms May 28/37. 18. .
Meet the Bride Oct. 29/37tl7..
Miss They Missed. The
(2-12-38) Jan. 28 / 38tl8..
Montague the Magnificent
(8-14-37) Aug. 27,'37f 18..
Playboy Number One
(12-4-37) Nov. 26/37tl7..
Silly Night (10-23-37) Oct. I,'37tl9..
Slacks Appeal Aug. I3,'37tl9. .
Smart Way, The (1 0-30-37). Oct. I5.'37t 18 . .
Sweeties Sept. 3/37tl5..
That's the Spirit June 25/37. 17. .
Timid Ghost, The Sept.24/37tl6. .
Uncle Sol Solves It Feb. Il/38tl5..
Wanna Be a Model Feb. 25,'38tl6..
Who's Crazy? Aug. 20,'37tl9. .
Will You Stopl (10-2-37). .Sept.lO/37tl7..
Who's Who? Oct. 22/37t20..
HOFFBERG
Min
Title Rel. Date
Baltimore, Home of Wally
Simpson
Bamboo (5-29-37) July 16/37.10
Blow, Bugle, Blow
Broadway Dance Parade June 15/37. 10
Hollywood Magic (5-29-37) 10
In Shanghai (6-5-37) July 16/37.12
Isle of Paradise July 30/37.20
Skiing on Your Feet Jan. I4,'38t..
Spanish Interlude, A June 15/37...
COLOR
Catalina Island Nov. I2,'37t--
Personalities on Parade
Yellowstone Park
IMPERIAL
Title Rel. Date Min.
EDGAR GUEST POETIC GEMS
Boyhood 8..
Early in the Mornin' ....9..
Old Prospector, The 9..
NOVELTIES
Napoleon's Waterloo 8..
Nero
PORT 0' CALL
City of the Sun 9..
Last Resort, The 9--
Mother Ganges 9..
WORLD IN COLOR
Dream Harbor 8..
MGM
Title Rel. Date Min
CAPTAIN AND THE KIDS
Blue Monday Feb. 5/38t.9.
Cleaning House (3-5-38) Feb. I9,'38t.8.
CRIME DOESN'T PAY
No. 10 — It May Happen to
You (8-14-37) June 5/37.21.
No. 1 1 — Soak the Poor
(IO-2'37) .Aug. 21/37. 16.
No. 12— Give Till It Hurts
(11-13-37) Sept.18/37.20.
No. 13 — Behind the
Criminal (12-4-37) Oet. 30/37t2l.
No. 14— What Price Safety . Feb. 5/38t2l.
FITZPATRICK TRAVEL TALKS
Chile, Land of Charm
(1 1-20-37) Oct. 30,'37t.9.
Copenhagen Nov. 27/37t-9.
Floral Japan July 24/37. .8.
Glimpses of Austria Feb. l9/38t/.9.
Glimpses of Peru
(10-2-37) Sept. 4/37t.8.
Hong Kong, Hub of China
(6-26-37) May 1/37.. 8.
Land of Incas Dec. 25/37. .8.
Natural Wonders of the
West (2-5-38) Jan. 22/38t.9.
Rocky Mountain Grandeur
(7-24-37) May 29/37.. 9.
Serene Siam (6-26-37) Oct. 2/37t.9.
Stockholm, Pride of Sweden
(11-13-37) Oct. 2/37t.9.
HARMAN-ISING
(Happy Harmonies)
31 — Hound and the Rabbit,
The (6-26-37) May 29/37.. 8.
32 — Wayward Pups
(8-14-37) July 10/37.. 9.
33 — Bosko and the
Cannibals Aug. 28/37.10.
34 — Little Buck Cheeser
(1-8-38) Dec. 15, '37.. 8.
35 — Bosko in Bagdad Jan. 1/38.10.
36— Pipe Dream Feb. 5/38.. 8.
37— Little Bantamweight.. . Mar. I2,'38t.8.
HISTORICAL MYSTERIES
Captain Kidd's Treasure — Jan. 22,'38tl0.
King Without a Crown, The
(11-20-37) Oct. 9/37t-9.
Man in the Barn, The
(1-1-38) Nov. 20/37tlO.
Ship That Died, The Feb. I9,'38tl0.
M-G-M MINIATURES
Boss Didn't Say Good
Morning, The ( 10-2-37) .. .Oct. 1/37.10.
Have Courage (7-24-37) .. ..June 12/37.10.
Life in Some Town, U.S.A. . Feb. 26,'38t- ■ .
Optical Poem, An Mar.ll/38t. 7.
Pacific Paradise (10-16-37). Aug. 28/37. 10.
Rainbow Pass ( 10-30-37) .. .Oct. 9/37.10.
What Do You Think, No. 2
(2-12-38) Dec. 25/37tlO.
What Do You Think, No. 3. Jan. l5/38tll-
MUSICAL COMEDIES
Canary Comes Across, The
(2-5-38) Jan. 29/38t2l.
March 12, 1938
MOTION PICTURE HERALD
8:1
(THE RELEASE CHAET—CCNT'D)
Title Rel. Date Min.
Carnival in Paris (6-26-37). May 29,'37.2I...
Girl's Best Years, A
(2-20-37) Dec. 25/37.19...
Our Gang Follies of 1938
(1-8-38) Dec. I8,'37t2l...
Stroke of Genius Feb. 5,'38tll...
Sunday Night at Trocadero
(10-23-37) Oct. 2/37t20...
OUR GANG
Bear Facts Mar. 5,'38tll...
Canned Fishing Feb. I2,'38tll...
Fishy Tales Aug. 28, '37. 1 1 . . .
Framing Youth (10-2-37) . . .Sept. 1 1 ,'37t 1 1 . . .
Mail and Female Nov. I3,'37tll...
Night 'n' Gales July 24/37.11...
Pigskin Palooka (I I -27-37) .Oct. 23,'37tll...
Roamin' Holiday (7-31-37). .June 12/37. 1 1.. .
PETE SMITH SPECIALTIES
Candid Cameramaniacs
(1-1-38) Dec. I I,*37t-9
Decathlon Champion
(11-27-37) Nov. 20/37tl0...
Equestrian Acrobatics Aug. 14, '37. .8. . .
Friend Indeed (1-1-38) Jan. (.'38110. , .
Golf Mistakes (6-26-37) June 12/37. 10. . .
Jungle Juveniles (1 1-6-37) ..Oct. 2/37t.9
Jungle Juveniles, No. 2
(2-5'38) Jan. 29/38t.9...
La Savette Mar. I2,'38t.8
Olympic Ski Champions
(11-7-36) July 3/37.10....
Pigskin Champion
(9-25-37) Aug. 14/37.11....
(Exploitation: Oct. 30/37, p. 87.)
Romance of Radium
(10-23-37) Oct. 23/37.10....
Ski Skill (4-10-37) Oct. 23/37.10....
(Reviewed under the title, "Ski Thrill")
Sports on Ice July 24/37.10
Tennis Tactics (5-8-37) May 1/37.10....
Three on a Rope Feb. I9,'38tl0. . . .
RE-ISSUES (1937-8)
Beau Hunks (9-5-31) Sept.l8,'37t37. . . .
Blotto (2-15-30) Oct. 30,'37t26„..
County Hospital (4-23-32) ..Jan. 22/38tl7
Perfect Day, The (3-18-27) Dec. Il/37t20
ROBERT BENCHLEY
How to Start the Day
(10-16-37) Sept.il/37tl0....
Night at the Movies, A
(11-20-37) Nov. 6/37fl0
SPECIAL
Jimmy Fidler's Personality
Parade (1-29-38) Jan. 8/38t20
New Audioscopiks, The
(2-5'38) 8....
TABLOID MUSICALS
Song of Revolt (7-24-37) ... May 29/37.11..
PARAMOUNT
T'tle Rel. Date Min.
BETTY BOOP CARTOONS
Be Up to Date (2-26-38) ... Feb. 25/38t. 7
Candid Candidate, The
(9-25-37) Aug. 27/37t.7....
Ding Dong Doggies July 23/37f.7....
Foxy Hunter, The Nov. 26,'37t.l rl..
Impractical Joker, The
(7-3-37) June 18/37.. 7....
New Deal Show, The
(10-16-37) Oct. 22,'37t.7....
Pudgy Takes a Bow-Wow. . . Apr. 9/37.. 7
Pudgy picks a Fight
(5-22-37) May 14/37. .8. .. .
Riding the Rails (2-26-38) .Jan. 28,'38t.7
Service with a Smile Sept.24,'37t.7. . . .
Zula Hula (1-15-38) Dec. 24/37f.7
COLOR CLASSICS
Car-Tune Portrait, A
(7-3-37) June 25/37.. 7....
Educated Fish (I I -13-37) ... Oct. 29,'37t.7
Little Lamby (1-8-38) Dec. 3l,'37t.7
Peeping Penguins (9-l8'37).Aug.27,'37t.7
Tears of an Onion Feb. 25,'38t
HEADLINERS
Blue Velvet Music Apr. 9/37.10
Mark Warner and Orch.
Friml Favorites (7-3-37) ... .June 4/37.11....
Rudolph Friml, Jr., and Orch.
From the Minuet to the Big
Apple Nov. I9,'37t.
Himber Harmonies (2-26-38). Jan. 28/38tl I . . ..
Hollywood Star Reporter,
No. 2 (10-16-37) Oct. 29,'37tl I
Hula Heaven (10-16-37) Oct. I,'37tll....
Eddie Peabody
Installment Collector, The... July 2/37.10....
Fred Allen
Let's Go Latin (9-25-37) .. .Sept. 10, '37t 1 1
Xavier Cugat and Orch.
Title Rel. Date Min.
Listen to Lucas (2-26-38) . . Feb. 1 8/381 1 0. , .
Meet the Maestros Jan. 7,'38t
Night in Manhattan July 30/37.11...
Oh Kay, Rhythm (1-8-38). Dec. I7,'37tl0...
Queens of Harmony Aug. 20/37TI I . . .
Phil Spitalny and Girl Orch.
Swing, Hutton, Swing May 7/37.11...
Ina Ray Hutton and Orch.
MUSICAL ROMANCE
(In Color)
Schubert's Serenade July 23/37. .9. . .
Song of the Islands
(5-22-37) May 21/37.10...
PARAG RAPH ICS
Accent on Beauty (I -8-38) .. Dec. 3l,'37tl0...
California Giant Jan. 28/38t
Aviator Shorty July 23/37.10...
Circus Comes to Town, The
(7-3-37) June 25/37.10...
Cowboy Shorty (1 0-16-37) ... Oct. 8/37tlO...
Gold Feb. 25/38t
Game Trails Apr. 30/37. 10. . .
Inventor, The ( 10-23-37) .... Nov. 5,'37tll...
It's a Good Stunt (9-25-37) Sept.l0,'37t 10. . .
It's a Living Mar. 5/37.11...
Killer of the Tonto Aug. I3,'37t 10. . .
Nobody Home Apr. 2/37.10...
Safety in the Air (5-22-37) May 28/37.10...
Tuna , Dec. 3/37f ,
PARAMOUNT PICTORIAL
No. 8 — Tides of Fundy —
Home of the Rainbow —
Meet the Lorias Mar. 12/37. 10. .. .
No. 9 — Moonlight and
Shadows — Rooftops of
Manhattan — Blackie and
Brownie Apr. 9/37.10
No. 10 — Sailboat Time —
Twilight on the Trail —
Magnetic Music (5-22-37). May 7/37.10
No. II— Fishing Highlights. June 4/37.11
No. 12— (7-3-37) July 2/37.10....
NEW SERIES
No. I — Ain't Nature Old
Fashioned — Where East
Meets West — Hollywood
Music Man Aug. 6/37t.l rl..
No. 2 — Let's Count Horses
— Nova Scotia Faces the
Sea — Record Making
(9-18-37) Sept. 3/37tl0
No. 3 — Modern Czecho-
slovakia — Southern
Sketches — Doing Broad-
way in Style (10-16-37) .. Oct. I,'37tl0
No. 4 — Tropical Toppers —
Huckleberry Harvest —
Steel Never Dies
(11-6-37) Nov. 5,'37tl0
No. 5— Dec. 3,'37t
No. 6— Jan. 7,'38t
No. 7— (2-26-38) Feb. 4/38tl0....
POPEYE THE SAILOR
Football Toucher Downer Oct. I5,'37t
Fowl Play Dec. I7,'37t
Hospitaliky Apr. 16/37. .7
I Like Babies and Inflnks
(10-2-37) Sept.l7,'37t.7....
I Never Change My
Altitude Aug.20,'37t.7
Learn Polikeness (2-26-38) .. Feb. (8,'38t.7
Let's Celebrake Jan. 2l,'38t
Lost and Foundry July 16/37.. 7....
Morning, Noon and Night
Club (6-26-37) June 18/37. .7
Paneless Window Washer,
The (2-27-37) Jan. 22/37.. 7
Popeye the Sailor Meets
Ali Baba and the Forty
Thieves Nov. 26,'37t .2 rls.
(Color Special)
Protex the Weakerist
(ll-20-'37) Nov. I9,'37t.7....
Twisker Pitcher, The May 21/37. .7
PARAMOUNT SOUND NEWS
Two Editions Weekly
POPULAR SCIENCE
(In Color)
No. 5 Apr. 30/37.11....
No. 6 July 2/37.11....
NEW SERIES
No. I (9-18-37) Sept. 3/37tl0
No. 2 (11-20-37) Nov. I2.'37tl0....
No. 3 Jan. I4,'38t
No. 4 Mar. I8,*38t
SCREEN SONGS
Magic on Broadway Nov. 26/37t.l rl. .
Jay Freeman and Orch.
Title Rel. Date Min.
Please Keep Me in Your
Dreams (5-22'37) May 28/37.. 8...
Henry King and Orch.
Whispers in the Dark
(10-9-37) Sept.24/37t.7...
You Came to My Rescue July 30/37.. 8...
Shep Fields and Orch.
You Took the Words Right
Out of My Heart(2- 19-38). Jan. 28/38t.7...
GRANTLAND RICE SPORTLIGHTS
(NEW SERIES)
No. 36— Wrestling (It's a
Laugh) Apr. 23/37.10...
No. 37 — Swing Stars
(5-22-37) May 14/37.10...
No. 38 — Pan-American
Champion (7-3-37) June 1 1/37. 10. . .
No. 39— Rhythm of the
Game (7-10-37) July 9/37.10...
No. 40 — Aquabats Aug. I3,'37tl0. . .
No. 41 — Picking Pets
(10-2-37) Sept.lO/37tlO...
No. 42 — Four Smart Dogs
(10-16-37) Oct. 8/37+10...
No. 43 — Pick Your Favorite
(11-6-37) Nov. 5/37tlO...
No. 44 — Ball Tossers Dec. 3,'37t
No. 45— Water, Water
Everywhere (1-15-38) Dec. 31 ,'37t 10. . .
No. 46 — Good Looking
Winners (2-26-38) Jan. 28/38tlO...,
No. 47 — A Fascinating
Adventure (2-26-38) Feb. 25,'38t 10. . .
UNUSUAL OCCUPATIONS
(In Color)
No. I Aug. 6/37t.l rl..
No. 2 (10-16-37) Oct. 8,'37tl0...,
No. 3 (1-22-38) Dec. I0,*37tl0
No. 4 (2-26-38) Feb. 1 1 »'38f 10
No. 5 Apr. I5,'38t
SPECIAL 3-REEL SHORT
(Distributed by Paramount)
River, The (12-11-37) 31....
RKO RADIO
Title Rel. Date Min.
CONDOR MUSICALES
Frozen Affair, A (8-76-37) . . Sept. 1 7,'37t 10. . .
Murder in Swing Time
(9-4-37) Sept.27/37tlO...
Prairie Swingeroo
(12-25-37) Oct. I5,'37tl0...
LEON ERROL COMEDIES
Dummy Owner, The
(1-1-38) Jan. 7/38tl9...
His Pest Friend Mar. 1 1 ,'38t 18. . .
Rented Riot, A Nov. 5/37tl7...
Should Wives Work
(10-9-37) Sept.l0/37tl9...
HEADLINER SERIES
4 — Swing Fever July 25/37.20...
1937-38
No. I — Trailing Along
(10-16-37) Oct. 8,'37tl6...
No. 2— Music Will Tell
(1-1-38) Feb. 1 1 ,*38t 17
EDGAR KENNEDY COMEDIES
Dumb's the Word June 11/37.18...
Ears of Experience (1-1-38) .Jan. 28/38f 18. . .
Edgar and Goliath
(12-25-37) Nov. I9,'37tl7...
False Roomers Mar. 25,'38t
Morning Judge (10-16-37) .. Sept.24,'37t 18. . .
Tramp Trouble Aug. 6/37.16...
MARCH OF TIME
No. 10 May 14/37.18...
No. II June 11/37.18...
No. 12 July 9/37.18...
No. 13 Aug. 6/37.18...
1937-38
No. I (9-11-37) Sept. 3/37tl7...
No. 2 Oct. I,'37t20...
No. 3 Oct. 29/37t2l...
No. 4 Nov. 26,'37t20...
No. 5 (1-1-38) Dec. 25/37fl8...
No. 6 Jan. 2l,'38tl6...
MICKEY MOUSE
Boat Builders Feb. 25/38t.7. . .
Clock Cleaners, The
(8-28-37) Oct. I5,'37t.8...
Donald's Better Self
(2-26-38) Mar. Il/38t.8...
Donald's Ostrich (I -I -38) . . . Dec. f 0.'37t.9
Hawaiian Holiday
(9-4-37) Sept.24,'37t.8...
Lonesome Ghosts (12-25-37) . Oec. 24,'37t.9
Old Mill, The Nov. 5/37t.9....
Pluto's Quinpuplets Nov. 26/37t .9. . .
Title Rel. Date Min.
Self Control (1-22-38) Feb. I l/38t .8. . .
NU-ATLAS PRODUCTIONS
Deviled Ham (1-22-38) Apr. 28/38tl0. . .
Latin Rhythm Feb. I8,'38tll...
Phoney Boy (12-25-37) Nov. I9.'37tll...
Radio Hookup, A Jan. 25,'38tl0...
Rhythm in a Night Court
(9-4-37) Sept.24/37t.9...
Sweet Shoe (1-1-38) Jan. I4,*38tll...
PATHE NEWS
Released twice a week
PATHE PARADE
No. I (10-16-37) Sept.l0,'37tl3...
No. 2 (12-18-37) Nov. 5,'37tll...
No. 3 (1-22-38) Dec. 3l/37tl0...
No. 4 (2-26-38) Feb. 25/38tl0. . .
PATHE REVIEWS
Released once a month
PATHE TOPICS
Released seven times a year
RADIO FLASH COMEDIES
Many Unhappy Returns Oct. 22,'37fl7...
Stupor-Visor, The (I -22-38) . Feb. 25,'38t 17. . .
RADIO MUSICAL COMEDIES
Harris in the Spring
(12-25-37) Dec. 3/37t20...
Mississippi Moods
(7-31-37) July 23/37.17...
That Man Samson May 28/37.19...
Twenty Girls and a Band
(1-22-38) Apr. 8,'38tl8...
RKO PATHE SPORTSCOPE
In the Swim (3-5-38) Feb. I8.'38f 10
White Magic Jan. 28/38tl0...
SMART SET
Rhythm Wranglers
(12-25-37) Dec. I7,'37tl9...
SPECIAL
Quintupland (2-26-38) Feb. I8,'38tl9
SPORTS WITH BILL CORUM
Beach Sports June 4/37. .9'/2. ,
Golf Timing (8-21-37) July 23/37.11...,
Royal Steeds July 2/37.10
SUPERBA COMEDIES
Wife Insurance (8-14-37) .. .July 9/37.16
Wrong Romance, The May 14/37.19
WORLD ON PARADE
Circus Winter Quarters May 14/37.11...,
Florida Cowboy June 1 1/37. .9'/2. ,
Jungle Playmate July 30/37.. 9
Workshops of Old Mexico. . .July 9/37.11....
STATE RIGHTS
Title Rel. Date Min.
ASTOR
Carmen (5-29-37) 9
Halt! Who Goes There?
(5-29-37) 9....
DEVLIN
Hong Kong, Gateway to
China (2-19-38) II
Manila (2-26-38) II
Singapore (2-26-38) II....
JAM HANDY
New Day, A (12-25-37) 12....
MODERN
America Marching On
(1-29-38) io....
NU-ATLAS
Latin Rhythm (3-5-38) ||
U. S. DEPT. OF AGRICULTURE
I Pledge My Heart (8-7-37) ||
SANDERS
Life in Lapland (2-12-38). .Feb. I8,'38t .8'/2. .
20TH CENTURY-FOX
Title Rel. Date Min.
ADVENTURES OF THE
NEWSREEL CAMERAMAN
Bone Bender Parade, The
(8-14-37) Aug. 6/37.10....
Filming Modern Youth Oct. I,'37t
Filming Nature's Wonders. . Dec. 3/37t
Laughing at Fate
(11-27-37) Nov. 5/37t.9'/2..
Motor Maniacs (9-25-37) ... .Sept. 3/37tlO
Trailing Animal Stories
(1-22-38) Jan. I4,'38t.9....
MAGIC CARPET SERIES
Dude Ranch, The Oct. 8/37f
Italian Libya (12-4-37) .... Nov. I2/37TIO
Land of the Maple Leaf.
The (1-22-38) Dec. IO/37tlO
Mexican Mural (10-16-37) . Sept. 3/37t.9'/2..
Modern Dixie (2-12-38) Jan. 28/38)10
Portraits of Portugal
(8-7-37) Aug. 6/37.10....
82
MOTION PICTURE HERALD
March 12, 1938
(THE RELEASE CHART— CONT'D)
UNITED ARTISTS
Title
4,'37.I0.
I4,'37.I0.
Rel. Date Min.
MICKEY MOUSE
109. Worm Turns, The
(l-23'37) Apr. l7,'37t.8'/2. .
110. Magician Mickey June 1 7.'37t -8V2 - -
111. Mickey's Amateurs
(6-19-37) June 4,'37t.l rl..
112. Moose Hunters Aug. 5/37t.9
SILLY SYMPHONIES
112. Little Hiawatha
(6-26-37) May ll,'37t
113. Modern Invention
(6-26-37) June I7,'37t
UNIVERSAL
Title Rel. Date Min.
GOING PLACES with LOWELL THOMAS
No. 38 (7-24-37) July 26. '37. 10..
No. 39 (10-23-37) Oct. I8.'37t.9..
No. 40 (12-4-37) Nov. I,'37f.9. .
No. 41 (12-11-37) Nov. I5.'37t.9..
No. 42 Nov. 22,'37t.9..
No. 43 Dec. 6.'37t.9..
No. 44 Jan. 3.'38t.9..
No. 45 (2-26-38) Jan. 29,'38t.9..
No. 46 Feb. 28,'38t.9..
No. 47 Mar.2l,'38t
No. 48 Apr. 4,'38t
MEANY-M1NY-MOE CARTOONS
Air Express (10-2-37) Sept.20,'37t.6. .
Country Store (8-7-37) July 5/37.. 7..
Fireman's Picnic (10-16-37). Aug. 16/37. .6'/a
Ostrich Feathers (10-2-37) . .Sept. 6/37t.7..
Rest Resort (10-16-37) Aug. 23/37. .7. .
Stevedores. The May 24/37. .7. .
MENTONE MUSICAL COMEDIES
All Aboard (11-6-37) Dec. I,'37tl7..
Alpine Cabaret (8-14-37). . Aug
Bargain Matinee (3-20-37) . . Apr.
Cocktail Party, The
(5-15-37) May 12/37.10..
Down on the Barn
(2-26-38) Feb. 23/38tl7..
Hawaiian Capers (9-18-37) . Sept. 8,'37tl7..
Oh, Say Can You Hear?
(12-18-37) Dec. 29/37tl5. .
Rhapsody in Zoo (12-11-37) Jan. 26,'38t l5'/2
Shoes with Rhythm
(5-15-37) June 9/37.10..
Show for Sale (10-30-37). Nov. 3,'37t2l..
Singing Bandit, The
(7-3-37) July 7/37.10..
Somewhere In Paris
(3-5-38) Mar. 23/ 38tl7..
Teddy Bergman's Bar- B -Q
(10-16-37) Oct. 6/37tl9..
OSWALD CARTOONS
Dumb Cluck (12-11-37) Dec. 20,'37t.7..
Football Fever (12-4-37) .... Nov. I5,'37t.7..
Keeper of the Lions
(11-13-37) Oct.
Lamplighter, The Jan.
Love Sick (11-6-37) Oct.
Man Hunt Feb.
Mechanical Handy Man
(10-30-37) Nov.
Mysterious Jug, The
(12-11-37) Nov. 29/37+ 7..
Playful Pup. The
(7-31-37) July 12/37.. 7..
Trade Mice Feb. 28,'38t.7..
Trailer Thrills (5-15-37)... May 3/37.. 7..
Wily Weasels. The June 7. '37.. 7..
Yokel Boy Makes Good Feb. 21 .'381 7. .
STRANGER THAN FICTION SERIES
No. 36— Novelty (4-17-37). May 24/37. .8. .
No. 37— Novelty (7-3-37). . .June 21/37. .Vfi
No. 38— Novelty (5-15-37) .. July 19/37. .9..
No. 39— Novelty (7-24-37). Aug. 16/37.. 9..
No. 40— Novelty (9-18-37). Sept. 6.'37t.9..
No. 41— Novelty Oct. 4/37f.9..
No. 42— Novelty Nov. l/37t.9..
No. 43— Novelty ( 12-4-37) . Nov. 29/37t. 9. .
No. 44 — Novelty (12-1 1 -37) . Dec. 27/37+. 9. .
NO. 45 — Novelty (2-26-38). Jan. I7.'38f .9. .
No. 46— Novelty Feb. 21 ,'38f .9. .
No. 47— Novelty Mar.l4,'38t
No. 48— Novelty Apr. 4,'38t
UNIVERSAL SPECIAL
Bombing of the U. S. S.
Panay Dec. 30/37123...
Breathless Moments Feb. 28,'38t.2rls
Hollywood Screen Test
(8-14-37) Aug. 30/37t2l ...
VITAPHONE
Title Rel. Date Min.
BIG TIME VAUDEVILLE REEL
Vltaphone Diversions Apr. 3/37.10...
Smith and Dale
I8,'37t.7.
I0.'38t.7.
4/37+. 8.
7, '38t.. .
8, '37t.7.
'37.
'37.10.
2/37.
7/37.
Title Rel. Date Min.
Nickel Lowdown May 1/37.10..
Charles Kemper
Vitaphone Funsters
(6-12-37) May 29/37.1 1..
Johnny Burke
Vaude- Festival June 26/37
Fritz and Jean Hubert
Vaudeville Hits July 17
Elaine Arden
Vitaphone Broadwayites ... Aug. 21
Medley- Dupree
BROADWAY BREVITIES
Movie Mania May 8/37.20
Dave Apollon
Musical Operation, A May 15/37.20. . .
Frank Gaby-Virginia Verrill
Day at Santa Anita May 22/37. 18
Sybil Jason
Sound Defects (6-12-37) ... .June 5/37.22
Rufe Davis
Joe Palooka in "Thirst Aid" .June 12/37.20
Robt. Norton- Beverly Phalen
Rhythm Roundup, The June 19/37.21
Estelle Taylor
Little Pioneer, The
(7-10-37) July 3/37.19
Sybil Jason
Newsboy's Nocturne
(7-10-37 ) July 10/37.20
Lane, Tree & Edwards
Flowers from the Sky
(8-21-37) July 24/37.22. .. .
Josephine Huston
Cut Out for Love Aug
Donald Novis- Dorothy Dare
Du Barry Did All Right... Aug.
Irene Bordoni
Doctor Cupid Sept. 4,'37t
Ken Murray-Oswald
Postal Union Sept. Il,'37t
Georgie Price
Littlest Diplomat, The
(9-11-37) Sept.25/37t20....
Sybil Jason
Ups and Downs Oct. 9,'37t
Hal LeRoy
Starlets (11-20-37) Oct. 23/37+20 ... ,
Toot Sweet Nov. 6/37t
Fifi D'Orsay-Rufe Davis
Joe Palooka in "Calling
All Kids" Nov. 20/37+17...
Man Without a Country, The. Nov. 27/37t
John Litel
Here's Your Hat Dec. 1 1 ,'37t .2 rls
Cookie Bowers
One On the House Dec. 18/371.2 rls
Willie, West. McGinty
Wedding Yells
Ken Murray-Oswald
Script Girl
Cross and Dunn
Romance Road Jan. 29/38tl9..
Walter Cassel-Anne Nagel
Candid Kid. The (2-26-38) . Feb. I2,'38t20..
Josephine Huston
Waiting Around (2-26-38) .. Feb. 20/38f20. .
Frank Libuse
Little Me Mar. 5/38t
Wini Shaw
Romance of Louisiana Mar.l2,'38f. . . .
Addison Richards
COLORTOUR ADVENTURE
(In Color)
Alpine Grandeur May 15/37
Gateway to Africa
(6-12-37) June
Land of the Magyar
• (7-10-37) July
Crossing the Sahara Aug.
Long Bright Land (9-11-37) .Sept.25/37+10
It's Work Oct. 23/37f
Mysterious Ceylon Nov. 20,'37t
Land of the Kangaroo
(11-20-37) Dec. I8.'37t/I0
India's Millions Jan. 8,'38t
Malayan Jungles (2-5-38).. Feb. 5,'38tl0
What the World Makes Mar.l2,'38t
FLOYD GIBBONS'
"YOUR TRUE ADVENTURE"
Attic of Terror (9-11-37).. . Sept. 18/371 1 2
Playing with Danger
(11-20-37) Oct. 30.'37f 13. .
Danger — High Voltage Dec. 4,'37t.lrl
Alibi Mark Dec. 25,'37t.l rl
Bolted Door, The (2-5-38) .. Jan. 22/38+13..
Hit and Run (2-26-38) Feb. I9.'38tl2. .
LOONEY TUNES
No. 35 — Porky and Gabby
(6-12-37) May 15, '37.. 8
.Jan. 1/38+20..
I5.'38t....
. Jan.
10.
12/37.10..
3/37.
14/37.
Title Rel. Date
No. 36 — Porky's Building.. .June 19,'
No. 37 — Porky's Super
Service (7-10-37) July 3/
No. 38 — Porky's Bad Time
Story July 24/
No. 39 — Porky's Railroad
(8-14-37) Aug. 7/
No. 40— Get Rich Porky Aug. 28,'
No. 41 — Porky's Garden. .. .Sept. 1 1 ,'
No. 42 — Rover's Rival Oct. 9/
No. 43 — The Case of the
Stuttering Pig Oct. 30/
No. 44 — Porky's Double
Trouble (11-20-37) Nov. 13,
No. 45 — Porky's Hero
Agency Dec. 4,
No. 46 — Porky's Poppa ....Jan. 15,
No. 47 — Porky at the
Crocadero Feb. 5,
No. 48 — Porky's Phoney
Express (2-26-38) Mar. 19,
No. 49 — What Price Porky. . Feb. 26,
Min.
37. .8..
37.. 8..
37. .7..
37. .7..
37
37
37t....
37t...
37t.7.
37t.7.,
38t . . .
38t.7..
38t 1 1 .
38t...
MELODY MASTERS
Jack Denny and Orch May
Elisco Grenet and Orch.
(6-19-37) June
Lennie Hayton and Orch.
(7-10-37) July
David Mendoza and Orch.
(8-21-37) July
Russ Morgan and Orch Sept.
Milt Britton and Orch Oct.
Mai Hallett and Orch Oct.
Arnold Johnson and Orch...
(9-11-37) Nov.
Jan Rubini and Orch Dec.
Henry King and Orch Dec.
Leon Navara and Orch Jan.
Eric Madriguera and Orch.
(2-5-38) Jan.
Carl Hoff and Orch Feb.
Benny Meroff and Orch Mar.
'37.10..
'37.10..
'37.10..
'37.10..
'37t....
'37t....
'37t....
'37tl0..
'37f. I rl
'37t.l rl
'38t....
38+10. .
38+....
38t....
MERRIE MELODIES
(In Color)
No. 36 — Clean Pastures ... .May 22/37
No. 37 — Uncle Tom's
Bungalow June 5/37
No. 38 — Streamlined Greta
Green (6-12-37) June 19/37. .8. .
No. 39— Sweet Sioux
(7-10-37) June 26/37. .8. .
No. 40 — Egghead Rides
Again July 17/37. .8. .
No. 41 — Plenty 0' Money
and You July 31/37. .7..
No. 42 — Sunbonnet Blue Aug. 21/37
No. 43 — Speaking of the
Weather (8-21-37) Sept. 4/37.. 7..
No. 44 — Dog Daze Sept. 18/37
No. 45 — I Wanna Be A
Sailor Sept.25,'37t
No. 46— The Lyin' Mouse... Oct. I6,'37t
No. 47— Little Red Walking
Hood Nov. 6/37t
No. 48— Woods Are Full of
Cuckoos Dec. 4,'37t.l rl
No. 49 — September In the
Rain Dec. I8/37+. I rl
No. 50 — Daffy Duck and
Egghead Jan. I ,'38t .7. .
No. 51 — My Little Buckaroo. Jan. 29,'38t7..
No. 52 — Jungle Jitters
(2-5-38) Feb. I9/38T.7..
No. 53 — Sneezing Weasel,
The (2-26-38) Mar. I2,'38t .7. .
PICTORIAL REVIEWS
No. 9— Hats— Bathing Suits May 11/37.10..
No 10 — Dancing-Leather
(6-5-37) May 22/37.10..
No. II— Milk— Rugs June 19/37. 10.
No. 12 — Pianos — Art
(8-l4'37) July 17/37. 10.
No. 13— Books— Furs Aug. 28/37
(NEW SERIES)
No. I — Racing — Wrestling
—Cheese (9- 1 1 -37) Sept. 1 8/37 . 1 0 .
No. 2 — Mauch Twins— Table
Tennis Oct. I6,'37t...
No. 3 — Dogs — Hollywood
Rides (11-13-37) Nov. I3.'37tl0.
No. 4 — Boxers — Dolls Dec. II, '37+...
No. 5 — Ice Cream — Jockeys
(1-29-38) Jan. 8.'38t1l.
No. 6 — Hockey-Shoes
(2-5-38) Feb. 5/38tl0.
No. 7— (2-26-38) Mar. 5/38+10.
Title Rel. Date Min.
VITAPHONE NOVELTIES
Check Your Cash May 22/37. 10. .. .
Louis Zingone
Double Talk (6-5-37) June 26/37. 10
Edgar Bergen — "Charlie McCarthy"
Palm Beach Knights July 31/37
Charles Ahearn
Lyin' Tamer, The (7-1 1 '36) .Aug. 28/37. 10
George Jessel
All American Drawback
(11-20-37) Nov. 6,'S7tlf ......
Edgar Bergen — "Charlie McCarthy"
VITAPHONE VARIETIES
Neckin' Party, A (9-11-37) .Sept. 4,'37fll
Edgar Bergen — "Charlie McCarthy"
Puppet Love (9-11-37) Oct. 2,*37t II ......
Salici's Puppets
Roping 'Em Alive Nov. 6/37+
Vitaphone Frolics
(11-20-37) Dec. 4/37TI0
Jack & Loretta Clemens
Unreal Newsreel Jan. 8/38*
Ski Flight Jan. 22/ 38+. 9
Alibi Time (2-19-38) Feb. I2.'38tl I
Radio Ramblers
Vitaphone Gambols Mar. 19/38+. „
Chaz Chase
WM. STEINER
Title Rel. Date Min.
Eagle's Vengeance, The July. 29/37+20. . . .
WORLD
Title Rel. Date Min.
Battling Bettas July 8/37+10....
Men of Ships Sept.l0/37t.9....
Paper Hanger, The Feb. 15/38+
(Cartoon)
SERIALS
12 Episodes Each Unless Otherwise Specified
COLUMBIA
Jungle Menace (9-4-37) Sept. 1/37+20....
Frank Buck-C. Henry (each)
(15 episodes)
Mysterious Pilot, The
(12-25-37) Dec. 9/37+21....
Capt. Frank Hawks (each)
(15 episodes)
Secret of Treasure
Island. The Mar.l7/38+
Don Terry-Gwen Gaze
(15 episodes)
REPUBLIC
Dick Tracy Returns 7201 Aug. 20/38+
Ralph Byrd
(15 episodes)
Fighting Devil Dogs, The
7501 May 28/38t
Hawk of the Wilderness
7301 Dee. 3/38+
Lone Ranger, The 7401
(2-5-38) Feb. 12/38+18
Lee Powell -Herman Brlx (each)
(15 episodes)
Painted Stallion, The 6421. June 5/37+
Ray Corrigan-Hoot Gibson
S. 0. S. Coast Guard
6441 Aug. 28/37+
Ralph Byrd-Maxlne Doyle
Zorro Rides Again 6461 Nov. 20/37+
John Carroll-Helen Christian
UNIVERSAL
Flash Gordon's Trip to
Mars (2-19-38) Mar.2l. '38+20
Larry Crabbe-Jean Rogers (each)
(15 episodes)
Radio Patrol (9-18-37) Oct. 4/37t.2 rli.
Grant Withers-Cath. Hughes (each)
(Exploitation: Dec. 25/37, p. 57.)
Secret Agent X9 Apr. 12/37.. 2 rls.
Scott Kolk-Jean Rogers (each)
Tim Tyler's Luck
(11-27-37) Dec. 27,'37t.2rls.
Frankie Thomas, Jr.-Frances Robinson
Wild West Days (6-26'37) . . July 5/37+ ..2 rls.
Johnny Mack Brown (each)
( 13 episodes)
VICTORY
Blake of Scotland Yard Apr. 15/37
Ralph Bvrd- Herbert Rawllnsqn
(15 episodes — also feature version)
March 12, 1938
MOTION PICTURE HERALD
83
J. C. JENKINS-HIS COLYUM
Neligh, Nebraska
Dear Herald:
A letter from Ray Musselman of Linceln,
Kansas, tells of the improvements they have
made in their Princess theatre, and we surmise
that Kansas has another theatre the state can
well be proud of. He says that his daughter,
Dorine, is in her second week in high school.
We can remember when Dorine, then a little
tot, sat on our lap and told us about her favorite
actor, Buck Jones, but we suppose that now she
has transferred her actor affections from Buck
to Clark Gable or Robert Taylor. Gosh, how
time does fly.
Our guess is that Ray's wife, Mayme, is
largely responsible for the operation of the
theatre, and our further guess is that Kansas
has another theatre operator she can well be
proud of. Thanks, Ray, for your very good
letter. Give our regards to little Dorine.
V
The newspaper this morning says that after
a person passes 50 the best exercise he can
take after he wakes up in the morning is to
turn over — and go to sleep again. That's pretty
good advice, and if our housekeeper will post-
pone breakfast for a couple of hours we'll try it.
V
The Moon theatre played "Hollywood Hotel''
with Dick Powell, Rosemary and Lola Lane,
Ted Healy, Edward Kennedy, Alan Mobray
and Louella Parsons. The picture drew good
business the first night.
The acting was very good and the settings
much above the average. Mr. Healy gave his
usual excellent comedy performance, in what,
we understand, was his last picture. In his
passing Hollywood lost one of her best come-
dians.
V
Mrs. Nell Flake of the Colonial theatre at
Alma, Kansas, writes us that she wants the
Herald "immediately." This would indicate
that she considers the Herald necessary to a
successful operation of her theatre. Mrs. Flake
has it figured just about right. Those Jayhawk-
ers down there seem to know a good thing.
Thanks, Mrs. Flake, we'll have it sent to you.
V
Here is something that we think will be of
special interest to you exhibitors who are plan-
ning a vacation this summer. Go to the Black
Hills. We have been over the Rockies, the
Cascades, the Olympics and the Cisques, but for
a short trip the Black Hills has them all beat.
Those of you living south of the Lincoln high-
way, take the Lincoln to Omaha, then on No.
8 to where it intersects No. 20, on No. 20 to
about three miles west of Chadron, turn north
to Hot Springs and from there go to Rapid
City past the Coolidge lodge and the bowl
where the stratosphere balloon went up. From
Rapid City go to Lead and Deadwood, from
there come back to Rapid City, then go to
Rushmore, where the images of Washington,
Jefferson, Lincoln and Teddy Roosevelt are
carved on the top of the mountain. Go over the
Iron mountain to the Needles, then to Sylvan
Lake. Then come back by way of Custer to
Hot Springs, and go through Wind Cave, but
be sure to go into the big plunge bath at Hot
Springs. At Rapid City meet Leo Peterson of
the Elks theatre, you will find him a swell guy,
and at Hot Springs meet Clint and Bessie
Robins of the theatre ; they are dandy folks too.
If you want to go to Yellow Stone National
Park come back until you strike 20, then stay
on 20 to the park. This is taking a lot of space
but we believe you exhibitors will appreciate it.
The Herald had a picture of a stork carry-
ing a baby to Mr. and Mrs. Happy Hasselo.
Happy manages the State theatre at Worthing-
ton, Minn., for Henry Hower, and we'll betcha
that stork made Happy happy. Congratulations,
Happy.
V
"It's Love I'm After," with Leslie Howard,
Bette Davis, Olivia de Havilland and Eric
Blore, is a pretty good comedy-melodrama, with
INTHENEWSREELS
MOVIETONE NEWS— No. 50, Vol. 20.— Britain com-
pletes eastern Gibraltar at Singapore base Alex-
ander Kerensky arrives here. . . .Gabriele D'Annunzio
dies.... King George visits London exhibition
King Christian vacations on yacht Fashions for
the Army... Lew Lehr Canada wins amateur
hockey title Trout season opens in Missouri
Skiing in Colorado Baseball training season starts.
MOVIETONE NEWS— No. SI, Vol. 20— California
swept by worst floods in its history "Miss
Florida" chosen Sultan of Muscat Count Rene
de Saint-Quentin Dowager Queen Mary Lew
Lehr Aviation. .. .War Admiral captures the
Widener Cup.
NEWS OF THE DAY— No. 248, Vol. 9.— French
Riviera scene of Carnival. ... Biggest telescope mirror
in final stages.... U. S. ships attend as Britain opens
Far East stronghold.... Alexander Kerensky sees
U. S. hope of democracy Queen Elizabeth and
King George visit British fair New fashions for
the Army Cue wizards show uncanny skill.
NEWS OF THE DAY— No. 249, Vol. 9.— California
undaunted as greatest flood spreads $50,000,000 ruin
"Pick-a-back" plane is latest in air progress
Sky scouts hunt for missing airliner. .. .Miss Florida
chosen. .. .Five couples in family romance. .. .Stage-
hand wins Santa Anita Handicap.
PARAMOUNT NEWS— No. 61.— Britain completes
Singapore base Florida opens new "deep sea"
aquarium King Zog's sisters see New York....
Army dresses up Alexander Kerensky predicts
downfall of Stalin Chicago motor boat show
Demonstrate helicopter in Berlin Herbert Hoover
in Belgium Fifty miles an hour gale hits New
York The Cherry Hop dance.
PARAMOUNT NEWS— No. 62.-24,765 bowlers try for
$290,000 prizes British test new plane War Ad-
miral and Stagehand win races Floods sweep
Southern California.
RKO PATHE NEWS— No. 65, Vol. 9.— Loyalists cap-
ture rebel stronghold Major leagues begin spring
training New York civic leaders launch charity
drive. .. .Marine life shown in miniature sea. ...New
bank alarm Women's golf champion practices
Rumanian royalty punches time clock Shooting
the rapids over swirling waters Dogs go 38 miles
per hour in race.
RKO PATHE NEWS— No. 66, Vol. 9.— Death and
disaster ride with California flood Champion
bowlers in tournament. .. .Searchers hunt for missing
airliner Arabian potentate visits Washington....
New Deal celebrates fifth birthday French envoy
presents credentials to President Pick-a-back
plane in successful test. .. .Stagehand wins Santa
Anita race.
UNIVERSAL NEWSREEL— No. 646, Vol. 10.— British
open Singapore Navy base. .. .Major leagues start
spring training Air Corps officers display new
uniforms. .. .Carnivals in Italy and New Orleans
Ski champions thrill crowd Aquarium in Florida
....Thick ice decks fish boats Royalty shops at
London fair Elephant joins Miami Beach guards
....Missouri fishing opens.
UNIVERSAL NEWSREEL— No. 647, Vol. 10.— Hun-
dreds die in coast floods President marks fifth
anniversary in office Miss Florida selected
Sultan of Muscat visits Washington. ... French Am-
bassador makes official call Brewery blast kills
five.... Car solves parking problem Stagehand
wins race.... St. Louis Cardinals warm up. .. .British
try Kangaroo plane. ... Bowlers gather in Chicago.
all hands exceeding the speed limit after love
except Eric. Eric put in the most of his time
packing and unpacking Leslie's wardrobe. If
you want your audience to have a good laugh,
better play this one. It pleased here. Eric was
exceptionally good.
V
Micky Larson of the Majestic at Oakland,
Nebraska, sends us a check and says, "Say,
Colonel, you old stick-in-the-mud, renew my
subscription to the Herald." To be called
"stick-in-the-mud" sounds better to us than
almost any other way they could address us.
When we introduced ourself to a lady ex-
hibitor down in Texas once she said, "Why, you
old reprobate, what are you doing down here?"
Which reminds us of a lady exhibitor in Idaho
who said to us, "Well, you old son-of-a-gun."
V
This "White Spot" is indeed a white spot
right now. Almost the entire state is blanketed
with about twelve inches of snow, which puts
the people in an optimistic frame of mind.
V
According to the paper this morning the
HOLC (Home Owners Loan Corporation) had
acquired title to 71,733 homes through foreclos-
ure up to the end of 1937. Up to November 30,
1937, the corporation had loaned $3,093,469,271,
of which 11 per cent had been repaid. At the
end of 1937 the corporation had sold 6,024
homes and still owned 55,951.
It kinda looks like Uncle Sam had gone into
the loan and real estate field, but we were glad
to note that not a theatre was listed "among
those missing." Say, Aunt Pruny, we've got
some uncle. Hey, what?
V
We understand that Spencer Tracy was born
in Milwaukee, Wisconsin. Maybe it was he,
rather than the beer, that made Milwaukee
famous. Anyhow it was the movies, rather than
the beer, that made Spencer famous.
V
Time was, and maybe still is, when the pro-
ducers didn't want it known that their stars
were married for fear it would hurt their pres-
tige at the box offices, but we understand that
Bing Crosby changed all that when he told the
producers that he had a lovely wife and four
fine children and he wanted the whole world
to know it. Hurrah for you, Bing, we're for
you.
V
Doc Bixby used to write a daily column for
the Lincoln State Journal. He always wound
up his column with a verse of poetry sometimes
with this :
No office lures, though I might fight
The battle and succeed,
Enough if I can only write
What people care to read.
Personally, we'd sooner have the good opinion
of readers than a controlling interest in the
United States mint, and we are just about as
near broke right now as you find 'em.
COLONEL J. C. JENKINS
The HERALD's Vagabond Colyumnist
Tin HERALD Covers the Field Like an April
Shower.
Circuit Poll Selects "Zola"
In a poll conducted by Malco Theatres,
operating more than 70 houses, principally
in Tennessee and Arkansas, Warner
Brothers' "The Life of Emile Zola" was
selected as the outstanding production of
1937.
84
MOTION PICTURE HERALD
March 12, 1938
CLASSIFIED
ADVERTISING
the great
national medium
for showmen
Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion,
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close
Mondays at 5 P.M. Publisher reserves the right to reject any copy. Film and trailer service advertising not
accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to
MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York City.
USED CCUIDHENT
LARGE SIZE WIDE-RANGE WESTERN ELEC-
tric sound equipment in first class condition. Reason-
able. SIMANSKY & MILLER, 910 S. Michigan, Suite
312, Chicago.
SIX PAIR COMPLETELY REBUILT PEERLESS
Hi-lo lamps. Fine for export. At a real bargain.
BOX 982, MOTION PICTURE HERALD, 624 So.
Michigan Ave., Chicago.
TWO USED SIMPLEX PROJECTORS. MECHAN-
isms with single bearing movements, front shutters,
double rollers, three-point stands, 2,000', upper and
lower magazines. Not rebuilt. In running condition, at
$190 each. We will rebuild these projectors for $65
each additional. Two used Super- Morelite low intensity
30 ampere lamphouses, with ampere meters, reflectors,
and arc controls. Excellent condition. $80 each.
AMUSEMENT, 341 West 44th St., New York.
SIMPLEX ACME PROJECTOR, RCA SOUND,
baby Strong arc lamp, stand. Less amplifier $265.
BOX 985, MOTION PICTURE HERALD.
GIVE BEST PRICES ON TWO TO FOUR HUN-
dred upholstered theatre chairs in good condition.
Also pair Powers machines, pair 30 amp rectifiers,
pair lamps complete. BOX 989, MOTION PICTURE
HERALD.
YOU CAN'T BUY USED CHAIRS WITHOUT
our new list 15-0 — if you want real buys. S.O.S.,
636-AM Eleventh Avenue, New York.
TWO RCA SOUNDHEADS FOR POWERS PRO-
jectors, High Fidelity optical systems, in perfect con-
dition, only $225 for the pair. R. FRENCH, 845 Third
Ave., New York.
RICHARDSON'S BLUEBOOK OF PROJECTION-
Revised Sixth edition. The revised edition includes
736 pages of up-to-the-minute text charts and data
with detailed description of assembly, wiring and
functioning of all modern sound and projection ap-
paratus. It is a practical "trouble shooter," cross in-
dexed for immediate reference in any projection room
emergency. ORDER TODAY! $6.25 postpaid. QUIGLEY
BOOKSHOP, Rockefeller Center, New York.
DIG IN FOR THESE— AND YOU'LL DIG OUT
of tough spots. Only $1.39 for Sloane's "Motion Pic-
ture Projection," Mancall's "Servicing Projection
Equipment," and Benson's "Fundamentals of Tele-
vision." Great values. Order from S.O.S., 636-AM
Eleventh Avenue, New York.
HELP WANTED
PUBLICITY MAN.
lin, Va.
LYON THEATRES, FRANK-
WANTED TO BUY
16 MM. CAMERA IN GOOD CONDITION, PRE-
fer Bell & Howell. Will pay cash for bargain. Will
also take 16 mm. projector but only refer camera now.
BOX 917A, MOTION PICTURE HERALD.
WILL BUY FOR CASH ALL TYPES OF PRO-
jector heads and soundheads if in good shape as well
as allied sound parts. Prefer bankrupt sale or group
of replacement equipment. BOX 918A, MOTION
PICTURE HERALD.
GENEPAl
EQUIPMENT
MODERNIZE YOUR SEATING WITH OUR
tailored chair covers. Any type chair. Quilted cushions
for plywood seats. Spec. Dept., FLORENCE BED-
DING CO., Florence, S. C.
THEATRE EQUIPMENT — SUPPLIES — ACCES-
sories — repair parts. Savings 20% to 50%. Send for
big free catalog. CONSOLIDATED THEATRE SUP-
PLY CORP., 1600-M Broadway, New York.
ADMISSION SIGNS, SILVER AND BLACK
(glass) $1 each. Your dealer can supply you or write.
ASSOCIATED TICKET AND REGISTER CO., INC.,
614 Ninth Avenue, New York.
SPECIAL: 2 BRAND NEW DeVRY 2,000' PORT-
able 35mm projectors, amplifier, speaker, $890. JONES,
Middleburg, Pa.
"OUCH," YELLED THE BOSS. 'TS THAT OUR
inventory? Cut it." So we're cutting it. Hundreds
of swell buys for exhibitors listed in big inventory
clearance list, just issued. Typical values: photocells,
fresh stock, all types, $2.95. Exciter lamps, 29c. Film
splicers, 35mm, $3.99. Powers 6A projectors, stands,
magazines, $49.50. And "you ain't seen nothin' yet,"
till you get our list. S.O.S., 636-AM Eleventh Avenue,
New York.
CROWN TWIN CALL FOR CONVENIENT,
clear, distinct conversation. Pays for itself in time
saved, master and sub station, $23.95. Satisfaction
guaranteed or money refunded. CROWN, 614 Ninth
Avenue, New York.
DANNEPS
BEAUTIFUL SILK BANNERS, ALL SUBJECTS
Also paper and cloth. Investigate for surprise
THEATRICAL DISPLAY SERVICE, United Filir
Bldg., Charlotte, N. C.
AIP CONDITIONING
WANT TO SAVE ON AIR CONDITIONING FOR
your theatre? New "Keep Them Cool'' bulletin, just
out, describes blowers, air washers, fans, spray noz-
zles, other air cooling needs, all at industry's lowest
prices. We have everything; ask us. S.O.S., 636-AM
Eleventh Avenue, New York.
TRAINING SCHOOL
THEATRE EMPLOYEES: ADVANCE TO BET-
ter theatre positions. Free booklet shows you how.
THEATRE INSTITUTE, 315 Washington St., Elmira,
N. Y.
TH EAT PES
FOR SALE, 500 SEAT THEATRE IN A WELL
known city in Michigan. . Fully equipped and partly
air-conditioned. Reason for selling, other theatre in-
terests. $6,000 cash required, balance on time. Ad-
dress BOX 987, MOTION PICTURE HERALD.
WANTED TO LEASE OR BUY— THEATRE IN
Indiana or Illinois. BOX 988, MOTION PICTURE
HERALD.
POSITIONS WANTED
PROJECTIONIST, SEVEN YEARS' EXPERI-
ence. Sober, reliable, don't smoke. Now manager but
prefer projection. 25 years of age. BOX 986, MOTION
PICTURE HERALD.
YOUNG MANAGER, BOOKER, PROJECTION-
ist, 7 years' experience, go anywhere. BOX 990,
MOTION PICTURE HERALD.
PROJECTIONIST, COLORED.
4147A West Belle, St. Louis, Mo.
JACK TYLER,
MANAGERS, ASSISTANT MANAGERS, ADVER-
tising men, and other trained theatre employes avail-
able for employment. Write or wire your requirements.
No charges. THEATRE INSTITUTE, 315 Washington
Street, Elmira, N. Y.
BOOKKEEPING
sys I EMS
THEATRE ACCOUNTING BY WILLIAM F.
Morris, is still the best bookkeeping system for
theatres. It not only guides you in making the
proper entries, but provides sufficient blank pages
for a complete record of your operations for each day
of the year. Notable for its simplicity. Order now —
$4 postage prepaid. QUIGLEY BOOKSHOP, Rocke-
feller, Center, New York.
PRESS OF
C. J. O'BRIEN. INC.
NEW YORK
WANNA BE A MODEL EXHIBITOR?
Jeffie Weffie Machamer's models offer a
few tips. And what his Gags and Gals are
saying is simply this: Showmanship — not
duals and giveaways, but Showmanship —
on the screen — all through the show —
makes the model exhibitor. And these
model shorts help him turn the trick ....
Model for smart modern short musical e
d His "Gags a:
2
MM
Produce*
Presented by
E. W. HAMMONS
Model for nature -5
lovers' delight ... -
"SONG BIRDS OF
THE NORTH WOODS
A Treasure Chest
Production
"A superlatively Fine
subject " — Box-Office
\ f
i
Model for two-reel
* youth and pep comedy..
HERMAN TIMBERG Jr.
and PAT ROONEY Jr.
in
"LOVE AND ONIONS"
with
ROSE KING
A Treasure Chest
Production
Catching big ones high
in the Rockies. Released
just as the fishing sea-
son opens.
"JUST ASK JUPITER"
"Clever — amusing — whim-
sical" M P. Herald
GANDY the GOOSE
Bringing out a funny
new character
"THE SPICE OF THE PROGRAM"
REG. U.S. PAT. OFf.
DISTRIBUTED IN U.S.A. BY
20TH CENTURY-FOX FILM CORPORATION
CAN YOU IMAGINE A SITUATION
LIKE THIS -
WITH
COLBERT
and
COOPER
IN IT?
CLAUDETTE COLBERT and GARY COOPER in BLUEBEARD'S EIGHTH WIFE
A Paramount Picture with EDWARD EVERETT HORTON • DAVID NIVEN • Elizabeth Patterson • Herman Bing
Screen Play by Charles Brackett and Billy Wilder . Boied on .h. P.oy by Alfred Sovoir . E„9.i5„ P,oy Adoption by Cn„,.,an A„d,,w»
PRODUCED AND DIRECTED RY FPKKT niRiTcru
MOTION PICTURE
ERALD
OP
Concerted Use of Clause Barring
Double Features Is Held Illegal
Screen Proves Decent Ads Best,
Quigley Tells Marketing Leaders
Eleven Producers Buy 38 Original
Stories and Novels in One Month
Government Outlay for Publicity
Films Brings Demand for Inquiry
VOL. 130, NO. 12 MARCH 19, 1938
Entered as second-class matter, January 12, 19.11, at the Post OtHce, at New York, N. Y., under the act
of March i, 18/9. Published :ceckl\ hy Quigley Publishing Co., Inc., at 1270 Sixth Avenue, Rockefeller
Center, New York. Subscription, $3.00 a year. Single copies, 25 cents. All contents copyright 19.18 by
fluinlrv Puhlithin,' i'umtiitiiv
100%
M-G-M 1938-39
Only one studio has the stars,
featured players, directors and
producers sufficiently outstanding
to embark on such a policy. Any-
one can make a similar announce-
ment but Metro- Goldwyn-Mayzr
alone can deliver
100%
ADDING
THAT
TOUCH!
More great 'Murder' holdover news already from the Branford, Newark; Mary Anderson, Louisville; Fox, Brookly
2nd jammed
'Jezebel' week at
Radio City!
3rd marvelous
week of 'Murder7
at Broadway Strand!
Two terrific
New York holdovers
and both from
Warner Bros.!
RADIO CITY MUSIC HALL
Showplace of the Nation • Rockefeller Center
n appreciation of the many
expressions of praise from
Music Hall patrons for the
powerful characterization of
JEZEBEL and the sterling
qualities which distinguish it
as one of the outstanding pic-
tures of the year . . . we take
pleasure in announcing a well
deserved SECOND WEEK.
W. G. Van Schmus, Managing Director
BETTE DAVIS
EZESEL
with HENRY FONDA • GEORGE BRENT
A WILLIAM WYLER Production ■ Warner Bros. Picture
•
ON THE GREAT STAGE: -gazette", Leomdoff s
colorful revue. . .gay scenes of the days when old
New York was young with the Music Hall cast
and specialties. Symphony Orchestra under the
direction of Erno Rapee.
•
Doors open Today and Wednesday: 11:30 A. M.
Picture at: 11:45.2:22, 4:58, 7:44, 10:20 • Stage Show ar: 1:28, 4:05. 6:51, 9 27
1st Mezzanine Seats Reserved
New Phone: Circle 6-4600
One of the distinctive newspaper holdover announcements
Cjfor the most
consistent
high quality
of production
achievement
during 193 7
The Irving G. Thalberg
Memorial Award
is presented to
Darryl F. Zanuck
by the
Academy of Motion Picture
Arts and Sciences
THE KEYSTONE OF YOUR FUTURE
MOTION PICTURE HERALD
MARTIN QVIGLEY, Editor-in-Chief and Publisher
VOL. 130, NO. 12
OP
March 19, 1938
TOTALITARIAN
AT long last the organized industry of the motion picture
has become poignantly and militantly aware of the
Neely Bill and its revolutionary, totalitarian, proposals
for federal regulation of motion picture distribution.
Because of a new state of imminence, or the seeming of one,
a tide of protests from official sources now sweeps in. Four
official statements on the bill were presented, or recorded, in
the news pages of Motion Picture Herald last week.
But the story of the Neely Bill began a long time ago, both
in fact and in the recordings of the Herald. The measure took
its real origin in the designs and purposes of the late Dr.
William Harrison Short, who after shuttling from movement to
movement and cause to cause, at last elected the motion pic-
ture as his pasture and founded the Motion Picture Research
Council. It was a job, a payroll and a rostrum of publicity for
Dr. Short. He made it a dilettante forum of an array of
academic, social and uplifter "name" personages, none of
whom had taken his measure, or that of his new cause.
N the guise of a democratically minded, constructive citizen,
eschewing censorships and such, Dr. Short and his associates
entered into a movement addressed at a control of the art
and industry of the motion picture for his and their purposes,
involving a censorship intent, the more to be damned for its
dissembling.
Unhappily, too, it developed that what might be called the
"Short movement" had purposes that seemed painfully close to
a program to make commercial profit-taking opportunity for
some of the participants.
It is appropriate at this point to refer to a news article
under the heading of "Meddlers seek to grab screen to finance
'Welfare Work' " appearing in Motion Picture Herald of March
30, 1935 — and that was three years ago.
The fantastic concepts of the Neely Bill and their weird
impracticalities have been amply aired.
THE most serious aspect of the measure is that whether or
not it is passed by this Congress, it represents a move-
ment and pressure that will continue. A defeat of the
measure, or its possible demise on the table, now probably
means that it or its equivalent will be back again at the next
session. It is a part of that whole movement of the day ad-
dressed at having the government take care of everything.
While the Neely Bill is professed by its proponents to be a
measure for the liberation of the screen — a liberation from
those who created it — it is in truth an attempt at the reduction
ot both the art and the industry to the rule of a bureau.
And, speaking of Washington, one may speculate a moment
about what might occur in the sector where the Neely Bill and
the O'Mahoney-Borah Bill, discussed on this page last week,
might overlap.
It would seem that there are a number of movements aimed
at preventing the motion picture industry from tending to its
own business.
MR. ROACH EMERGES
AN uncommonly assured amusement page advertisement
from Metro-Soldwyn-Mayer in the New York dailies of
^ this press day morning, announcing the opening of
"Merrily We Live," inspires reflection on the interesting new
career of Mr. Hal Roach.
Not so long ago Mr. Roach seemed firmly cast forever in
the category of the two part comedy producer, deep rooted
in the traditions and technique of an art of yesterday.
Today he is to be discovered full-fledged and sure handedly
engaged in first rank feature production, and production of a
type unburdened of reminiscence. This constitutes a perform-
ance with few, if any, parallels in the annals of Hollywood.
Few have had the elastic capacity.
AAA
MR. DARROW
THE passing of Mr. Clarence Darrow in the fullness of his
years takes from the American scene a uniquely eminent
personality, a great lawyer and a firm friend of the mo-
tion picture institution.
Mr. Darrow was a representative of a type and order of
citizen becoming all too uncommon among the dominant pub-
lic figures of the day. He came up from the soil of the great
Middle West in a generation so productive of men destined
to enrich the national tradition.
Few men of any such positive convictions and such dynamic
capacity for stating them in public forums have ever enjoyed
as much genuine respect and appreciation as Mr. Darrow, the
militant, had from the leaders of his day.
It was his own story that he took to the law because he
decided after a season in the hay fields that farming was too
arduous. His humor and salty philosophy were reminiscent of
the something that was to be found in common between
Fields, Ade, Dunne and what might be called the "Indiana
school."
Speaking of Indiana reminds one, too, that some thirty and
odd years ago this spring there began, in a courtroom battle, a
friendship between the already famous Darrow and Mr. Charles
C. Pettijohn, then a young novice of the law. Young Mr.
Pettijohn did so well that he won approval from Mr. Darrow,
and there was many a sequel.
AAA
THERE is always optimism in the soil. The day that Aus-
tria fell, the snowdrops, first herald of spring, bloomed
under the wall in our Connecticut garden. It is income
tax time, the market is still unhappy, and the box office could
be better. But the mallards have arrived and the marsh mari-
golds at the edge of the meadow are up with a guaranty of
paying in gold.
8
MOTION PICTURE HERALD
March 19, 1938
This Week
Anti-Dual Clause
After almost four years of litigation, an-
other step in the Perelman case against dis-
tributors was taken this week when the
United States circuit court of appeals up-
held a ruling that distributors conspired to
insert an anti-dual clause in their contracts
with exhibitors. The decision did not out-
law use of the clause but held that when
distributors employed it in concert the action
constituted a conspiracy and a violation of
the anti-trust laws. Double features were
the subject of controversies in other com-
munities where parent-teacher associations
adopted resolutions calling twin bills detri-
mental to the health of children.
The court of appeals' decision and the
general situation are discussed on page 12.
Propaganda Costs
Press, radio and motion picture "propa-
ganda," so-called, created in behalf of New
Deal agencies, once again is the subject of
open attack in Congress. J. Parnell Thomas,
of the House, is asking for legislation to
halt the expenditure "of taxpayers' money"
for "perpetuations of the New Deal in
office."
Congressman Thomas charges that $600,-
000 annually is spent for such "propaganda,"
and that existence of 270 "highly paid press
agents" in the various government agencies
and bureaus is against the law.
The story of the government in motion
picture production is told on page 33.
Long Term Loans
Long term loans for exhibitors covering
types of theatre rehabilitation and renova-
tion and equipment purchases not now cov-
ered by the Federal Housing Administration
credits will be sought by the Independent
Exhibitor Owners Association of New York.
Harry Brandt, president of the ITOA, said
he is endeavoring to have the maximum
credits set at $25,000 for individual loans,
but the Government agencies so far have
limited the amount to $10,000.
Also see page 33.
Two-Hour Programs
Two-hour programs, during which no
trailers advertising future attractions are
shown, were demanded by the Bronxville
Motion Picture Council this week after it
concluded a poll among parents living in the
Westchester County village. The council
poll also showed that adventure pictures
such as "Captains Courageous" rank first
among the type of pictures liked and that
films in which juvenile stars appear "do not
go over so big."
Other results of the poll are given in an
article on page 54.
Universal Elects
Stockholders of Universal Pictures Com-
pany, Inc., meeting at Wilmington, Del., this
week elected three new directors to the
board. They are Matthew Fox, a vice-presi-
dent and executive assistant to Nate J.
Blumberg, Universal president; Samuel I.
Posen, a New York insurance broker, and
J. Dabney Penick, who is associated with
A. M. Kidder and Company of New York.
Mr. Posen and Mr. Penick were chosen
to represent holders of first preferred stock.
They succeed Myer Schine and Willard S.
McKay.
William Freiday, formerly a representa-
tive of common stockholders on the board,
was reelected as the representative of second
preferred holders, succeeding R. H. Coch-
rane, resigned. Mr. Fox replaced Mr. Frei-
day.
All other directors, who represent common
stockholders, were reelected. They are : J.
Cheever Cowdin, chairman; Mr. Blumberg,
Paul G. Brown, D. C. Collins, Ottavio Pro-
chet, Budd Rogers, Charles R. Rogers,
Daniel M. Shaeffer and Willis H. Taylor, Jr.
c^V, <^SV. c^!V>
MOTION PICTURE HERALD
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3100. Cable address "Quigpubco, New York." Martin
Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
366 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W I Hope Williams, manager; cable Quigpubco London;
Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau, Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep-
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-shi
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustiftgasse 54,
Vienna VII, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Wintrier, representative. Member
Audit Bureau of Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Quigley Publications:
Better Theatres, Motion Picture Daily, Teatro al D!a,
International Motion Picture Almanac and Fame.
Sales Taxes
Distributors, represented by United Art-
ists, scored a victor}* in West Virginia this
week when the state tax commissioner was
enjoined by a federal statutory court from
seeking to collect a sales tax on films rented
to exhibitors within the state. The court
held that levying of the tax would place
an undue burden on interstate commerce.
The Ohio sales tax was the subject of a
bulletin sent out by P. J. Wood, secretary,
of the Independent Theatre Owners of Ohio.
Mr. Wood urged exhibitors to oppose a
move to eliminate the state's sales tax, warn-
ing them that if the move is successful a
theatre tax of 12 per cent might be levied.
Both developments, along with the action
of the Georgia supreme court on the ques-
tion of Sunday motion pictures, are dis-
cussed in articles on page 16.
ITO Protests
The board of directors of the Independent
Theatre Owners of Ohio met in Columbus
Wednesday to discuss the effect upon the
independent exhibitor of "discriminatory
tactics of the distributors." Contract ad-
justments on "Snow White and the Seven
Dwarfs" also were discussed.
New England Allied members will hold
a special meeting Tuesday in Boston. The
meeting will supersede one called three
weeks ago but not held.
The Independent Theatre Owners of
Arkansas will hold their annual convention
at the hotel Marion, Little Rock, Ark., April
10-11. J. F. Norman is president of the
organization.
Southeastern Theatre Owners Association
will meet in Chattanooga, Tenn., June 5-7
for the organization's annual convention.
Demands Action
Refusing to grant more than a 10-day
postponement of the hearing on the RKO
Radio reorganization plan scheduled for last
Friday, Federal Judge William Bondy ad-
vised attorneys for the proponents of the
plan that "proper progress" would have to
be reported next Monday or the court would
not countenance further delay in the com-
pany's reorganization.
Hamilton C. Rickaby, attorney for Atlas
Corporation, proponent of the plan, re-
quested an adjournment to April 1st, advis-
ing the court that the amended reorganiza-
tion plan, which will improve the cash
position of RKO upon reorganization by
approximately $4,650,000, would be ready
for submission at that time.
Objections to the new adjournment of
the hearing were voiced by Nathan Rosen-
berg, attorney for holders of $140,000 of
RKO debentures.
March 19, 1938
MOTION PICTURE HERALD
9
Good Business
The motion picture industry under its Pro-
duction Code and Advertising Code has
shown that "decency is good business," Mar-
tin Quigley told a luncheon meeting of the
New York Chapter of the American Mar-
keting Association Wednesday at the New
York Advertising Club. Reviewing the dan-
gers avoided and the problems solved by the
industry in planning the advertising presen-
tation of its product, he pointed out that
other general advertisers should realize the
danger of running contrary to the public's
sense of decency.
The publisher's remarks are quoted in full
on page 17.
Radicalism Denied
Denial of the existence of subversive
groups in Actors Equity Association was is-
sued by the organization's council and of-
ficers this week after a meeting in New
York. The council also declared there is
no basis of fact for reports that there is a
plan under way to form a Works Progress
Administration section to which actors with-
out professional training would be admitted.
On Friday Equity's council will recom-
mend at a meeting that the presidency here-
after be an honorary post.
Asher Resigns
Irving Asher, executive in charge of pro-
duction at the Warner Brothers studios in
Teddington, England, resigned on Wednes-
day from that post after the failure of nego-
tiations for a contractual agreement.
In Parliament the House of Lords com-
mittee considering the new Films Act ap-
proved the reintroduction of the Stanley
three for one quota proposal and increased
the initial exhibitors' and distributors' quota
percentages to 15 and 20 per cent.
Aubrey Flanagan's article is on page 42.
'Not for One Union'
George E. Browne, president of the In-
ternational Alliance of Theatrical and Stage
Employees, said this week that he was not
seeking to absorb performers' unions but
merely was proposing that they align them-
selves with the IATSE. His explanation is
revealed and criticized by Frank Gillmore,
head of the Associated Actors and Artistes
of America, in an article to be published in
"Equity," official publication of the Actors
Equity Association.
"There must be a catch in it somewhere,"
says Mr. Gillmore, observing that if the
four A's were to consider such an amalga-
mation the voting power of the IATSE
would completely subordinate all the
branches of the four A's put together.
Threat in France
American companies in France faced the
prospect of serious curtailment of their
market in reports that a bill barring double
feature programs was under consideration
by the Parliament in Paris. Bans on such
programs are part of bills being pressed by
Jean Zay, minister of education, and L. O.
Frossard, new minister of propaganda, both
of whom are trying to gain control of the
cinema industry for their ministries. Sup-
pression of double bills would make the posi-
tion of American companies exceedingly
precarious because of the fact that the
majority of programs in French second and
subsequent run theatres are made up of a
French talker and an American production
in dubbed form.
A review of distribution in France, Amer-
ican and domestic, for 1937 appears on page
36.
FCC Radio Probe
Federal Communications Commission
Wednesday ordered investigation of alleged
monopoly in radio broadcasting. Frank R.
McNinch, chairman, called on the commis-
sion's legal division for all material on the
subject.
Washington had understood that if the
commission did not investigate radio Con-
gress would.
em
Editorial
Page
7
This Week in Pictures
Page
10
In the Cutting Room
Page
39
Release Chart
Page
81
Managers' Round Table
Page
71
Showmen's Reviews
Page
40
Asides and Interludes
Page
45
In the Courts
Page
80
Deaths
Page
80
In the Newsreels
Page
91
Short Subjects on Broadway
Page
42
Productions in Work
Page
56
J. C. Jenkins' Colyum
Page
91
Technological
Page
53
What the Picture Did for Me
Page
57
New Feathers
Already labeled in Washington "a blue
eagle with new feathers," the Borah-
O'Mahoney bill to require the licensing of
all corporations engaged in interstate com-
merce by the Federal Trade Commission,
remained a serious threat to the established
methods of operation of most of the indus-
tries, including the motion picture, which
would be affected. Financial structure and
operations, methods of selling, character of
transactions and competition, and employ-
ment of labor, all would be brought under
the rigid control of the commission under
the terms of the bill.
Provisions are explained on page 13.
On the March
Several weeks ahead of the robin and
about coincidentally with the bock beer signs
came the first reports of stirrings of life in
those quarters concerned with the planning
and announcement of the product for the
season to come. Metro-Goldwyn- Mayer of-
ficially announced 52 for 1938-39 at the first
of a series of regional sales conferences and
from Paramount came word in advance of
a series of similar conferences that the pro-
gram would be the same, 52.
A consolidation of the reports to date is
on page 27.
Film Rights
Showing their unusual preference for
original stories, 11 motion picture producers
entered the literary market last month and
acquired 38 properties for the new season.
The total purchases numbered three more
than were acquired by film companies dur-
ing January.
The titles of the 38 stories, available pro-
duction credits and a comparison of pur-
chases during the last 12 months are on
page 18.
Doubt Neely Action
The desire of administration leaders to ad-
journ Congress in May was seen in Wash-
ington this week as precluding enactment of
the Neely-Pettengill anti-blockbooking and
anti-blind selling bill.
Golden Promoted
Edward A. Golden, sales manager of
Monogram, has been made vice-president in
charge of exchange operations, and exec-
utive assistant to W. Ray Johnston, presi-
dent. The promotion, which takes effect
immediately, will permit Mr. Johnston to
spend more time at the studios with Scott
R. Dunlap, vice-president for production,
on the 1938-39 program.
George Weeks, former sales executive of
GB Pictures, becomes Monogram's sales
manager.
10
MOTION PICTURE HERALD
March 19, 1938
This Week
In Pictures
J~\ OBBY BREEN, Louts Hyman, S. Barrett McCormick,
RKO director of advertising and publicity, and
*■ * James P. Cunningham of Motion Picture Herald at
a Hawaiian party, complete with leis and coconuts, for the
young singer at the Hotel Lexington, New York.
Mrs. James Looram,
executive of the Na-
tional Legion of De-
cency, second from left
above, and her daugh-
ter with Deanna Dur-
bin and her mother,
Mrs. Ada Thirbin, at a
reception for the Uni-
versal star at River
House, New York.
Clarence Darrow, above, liberal leader
and famed criminal lawyer who died this
week, had contact with the motion
picture industry when he aided in the
production of "The Mystery of Life," a
pictorial exposition of the theory of evo-
lution, for Universal in 1931, an after-
math of his work in the Scopes "mon-
key" trial in which he matched briefs
with William Jennings Bryan.
Owners, managers and office employ-
ees, left, of Affiliated Theatres, Inc., at
the annual meeting to discuss future
product deals, held this year in the Spink
Arms Hotel, Indianapolis. The company
has 39 theatres in 26 Indiana and Ken-
tucky cities.
March 19, 1938
MOTION PICTURE HERALD
■
Seated in almost the center of the banquet scene above are Mr. and Mrs. jack
Cohn, observing their 25th wedding anniversary, and their guests, gathered in
the Gold Room of the Hotel Savoy Plaza, New York. Motion picture per-
sonalities and Columbia executives with personal friends of the Columbia
president and his wife were guests for the occasion.
The contented and inquisitive looking birds below are the subjects of Educa-
cational's "The Private Life of the Gannets" which won the Academy award
for one reel short subjects in black and white. Filmed on a rocky pinnacle off
the coast of Wales, one of the four places in the world where that rara avis,
the gannet, breeds the reel shows details of the birds' feeding and nesting.
Even dogs have their day at the Academy award
presentations. Skippy, above, examines the trophy
awarded him as the most outstanding animal in mo-
tion pictures during 1917 for his performance of
the role of "Mr. Smith" in Columbia's "The Awful
Truth." Presenting the statuette is Humphrey Bo-
eart, Warner Brothers' star.
12
MOTION PICTURE HERALD
March 19, 1938
CONCERTED BAN ON DOUBLE FEATURES
IS ILLEGAL, COURT OF APPEALS RULES
Attorneys Interpret Philadelphia
Court Decision to Mean Anti-
Dual Clause Not Unlawful if
Employed by One Company
The double feature controversy, for a few
weeks confined chiefly to action by parent-
teacher associations and other community
groups, took on a more official aspect in
Philadelphia this week when the United
States circuit court of appeals upheld a lower
court's ruling prohibiting the use of the anti-
dual clause in contracts by the eight large
distributors when the distributors act in con-
cert.
Inclusion of the clause by all, the court
held, constituted a conspiracy in violation
of the anti-trust laws. The decision was gen-
erally interpreted by attorneys to mean
that the anti-duals clause itself is not illegal
but that use of it by two or more distrib-
utors in concert is a violation.
Thus, it was pointed out, if one distributor
desired to enforce the showing of a picture on
a single feature basis, the use of the clause to
accomplish this would be legal providing no
other distributor, acting in concert, was employ-
ing a similar clause at the same time.
Appeal Awaits Texas Ruling
Attorneys for the defendant distributors indi-
cated they probably will not attempt to appeal
to the United States Supreme Court until after
a decision is handed down in the Hoblitzelle-
Interstate Circuit case, in Texas, which involves
the same principle — regulation of double featur-
ing by means of exhibition contracts by several
distributors. The appeal in the Hoblitzelle case
was taken in January, from a decision, adverse
to distributors, made last year by the Dallas fed-
eral court. The United States Supreme Court
will hear the appeal in the week of March 28th.
The Philadelphia decision was rendered in
the Perelman case, which was instituted against
major distributors almost four years ago. It
affirmed the ruling made by George A. Welsh,
federal judge, in January, 1935. He had held
that the large distributors whose contracts in-
cluded the prohibitory clause had conspired
to violate the anti-trust laws. This decision
was appealed to the circuit court of appeals
in the fall of 1935 and was affirmed by the
higher court in April, 1936.
The distributors were granted a rehearing
of the case by the circuit court in October, 1936.
In March, 1937, the appeals court issued a
memorandum, affirming the district court's de-
cision, but on the following day recalled the
memorandum with the explanation that it had
been rehearing, which was granted, and the case
was regarded last December. It was on this
last hearing that this week's decision was based.
It was pointed out that if the decision in
the Hoblitzelle case is in favor of the distribu-
tors there will be no need for an appeal from
the Philadelphia decision but that if the lower
court is upheld there is little likelihood that
an appeal from the latest decision would be
granted.
Double Bills and Health
Meanwhile, the health question, raised orig-
inally by women's clubs in Chicago, became
the basis of wars on double bills in other sec-
tions of the country. However, in Chicago
plans for introduction of an ordinance regulat-
KENT PREPARED TO
AID ARBITRATION
Support for the setting up of arbi-
tration machinery to settle industry
disputes came from three sources this
week. Sidney R. Kent, president of
Twentieth Century-Fox, announced in
Chicago, while enroute to the coast,
that his company is prepared to co-
operate in any sound move to end
industry disputes.
Thomas D. Goldberg, president of
the Walbrook Amusement Company
and the Harford Theatre Company,
both of New York, voiced his opinion
in a letter to the Independent The-
atre Owners Association of New York.
"One of the most important things we
need in this industry," he wrote, "is
the arbitration board reestablished."
Harry Brandt, president of the
ITOA, pleaded for reestablishment of
arbitration boards at a meeting of the
organziation this week.
In announcing his stand, Mr. Kent
declared: "There is a feeling among
some companies that if they act con-
certedly to set up conciliation or ar-
bitration machinery, it would be con-
sidered collusion in violation of the
anti-trust laws. That is not our feel-
ing. We are ready to join with other
companies in establishing a system of
conciliating exhibitor grievances."
ing the running time of shows have been aban-
doned, Arthur Lindell, councilman, announced,
following the results of a public hearing called
by Chicago's council in response to demands
for action.
Although there had been joint action by
parents seeking to eliminate double features on
the ground that they were detrimental to the
health of children, not one person spoke against
duals at the hearing.
With the dropping of the health issue, Aaron
Saperstein, head of Allied Theatres of Illinois,
announced in Chicago that his organization
will continue its opposition to double bills. Al-
lied attorneys were understood to be prepared
to institute legal action against Balaban &
Katz, who initiated the two-feature practice in
Chicago.
In, Omaha, the second district of the Ne-
braska Congress of Parents and Teachers,
through its board of managers, went on record
as indorsing the Omaha PTA campaign against
double features. But here, too, the movement
gained little headway. The anti-dual groups
decided that attendance of children at dual
feature programs is a matter for parents to
control.
Mrs. Jones' statement was made after Dan
Butler, mayor, had received a legal opinion in-
forming him that the city had the power to leg-
islate for protection of public health, safety and
welfare only when citizens were unable to pro-
tect themselves.
The double feature fight invaded Fond du Lac,
Wis., with the Jefferson School and the Roose-
velt Junior High PTA associations opposing
duals. The Junior high group voiced its oppo-
sition after conducting a survey which showed
that one-third of the seventh grade pupils aver-
age one evening a week at the theatre, the
eighth graders as a whole have the same aver-
age weekly atendance, and slightly more than
one-half of the ninth grade pupils.
Milwaukee's double feature problem was de-
scribed as having resolved itself into a "war of
words," with representatives of both sides voic-
ing opinions before women's groups.
Russell Leddy, district manager of Twentieth
Century-Fox, informed the Milwaukee County
Better Films Council that twin bills were a re-
sult of definite public demand. Contending that
the theatre's most loyal patrons are between 18
and 26 years of age, individuals who have grown
up on motion pictures as their chief form of
recreation, Mr. Leddy explained that single bill
experiments at the circuit's Downer and Varsity
theatres proved unsuccessful. The return of
dual bills at the Downer, he said, resulted in
receipts being doubled.
Elimination of twin programs, at this time,
would mean disaster for the film industry and
would result in extensive unemployment, Mr.
Leddy declared.
H. C. Herzog, film editor of the Milwaukee
Neivs-Sentinel, in an address before the Wau-
watosa Women's Club, declared that his news-
paper had taken a definite stand on the subject
and "feels that no ordinance or laws should be
enacted to control the situation."
"If the majority wants double features," he
said, "double features will prevail. No law or
ordinance commands you to see double features.
No law or ordinance should command you not
to see double features, if you so desire."
Support for those in favor of a ban on double
bills was given by the Milwaukee PTA council,
comprising 35 parent-teacher associations with
an estimated 3,600 membership. The council
also disclosed its planned to seek the support
of the state unit by proposing a similar resolu-
tion at the state convention April 25 to 27.
Direct to the Public
The Better Films League of Racine, Wis.,
comprising 25 organizations, tackled the double
bill problem by undertaking a study of the pub-
lic's wishes. Questionnaires now being circu-
lated contain, in addition to a query on double
bills, such questions as :
"How often do you go to see a movie ? Do
you stay to see only the feature picture, or the
whole program? What would you like to see
besides a feature picture (such as short comedy,
newsreel, or other suggestions)?"
The survey is expected to be completed be-
fore the league's next meeting in April.
In Denver, the newspaper, Monitor, reported
that 57 per cent of the thousand answers to a
questionnaire favored two feature programs.
Independent Distributor
Defends Double Bills
Were double featuring abolished, either
by legislation or by distributor demand, "the
entire independent motion picture industry
would be wiped out and a great proportion
of the major companies as well," Armand
S. Colm, general manager of All Star Fea-
tures Distributors, San Francisco, wrote
last week to Claude A. LaBelle, drama editor
of the San Francisco News.
Mr. LaBelle, in an article on advantages
and disadvantages of double features, had
taken exception to a remark by James Fid-
ler, radio commentator, that "thousands of
people, except big stars, would lose employ-
ment" if single features became compulsory.
March 19, 19 3 8 MOTION PICTURE HERALD 13
INDUSTRY APATHETIC TO BILL THAT
WOULD VIRTUALLY REVIVE THE NRA
Average Theatre Profits Put at 10%,
Film Rentals at 25%, Rent at 15%
Average profit accruing to the average independent motion picture theatre is
estimated at ten per cent of gross box office receipts, in a breakdown of theatre
operating expenses computed by the Associated Theatre Owners of Indiana, Inc.,
Indianapolis, of which Norma Campbell is secretary.
Film rentals, as expected, represent the greatest expense of the independent ex-
hibitor, ATO placing that charge at 25 per cent, followed by salaries and wages, at
20 per cent, rent at 12 to 15 per cent, advertising at six per cent, management and
booking, five per cent, heat, light and power, four per cent, taxes at three, and
insurance at two per cent. Additional, non-specified expenses, are estimated at ten
per cent.
This schedule, it was said, "has been found over a period of years to follow
approximately the successful operation of a motion picture theatre."
"If your costs are deviating materially from any of the above percentages," the
ATO urges exhibitors to "immediately take steps to bring them into line."
Borah-O'Mahoney Licensing
Measure Would Place Busi-
ness under Straitjacket Con-
trol of Federal Trade Com-
Despite the broad modifications of dis-
tribution practices threatened by the Borah-
O'Mahoney bill, leaders in motion pictures
appear to be apathetic to the existence of
the Congressional proposal empowering
government to regiment business.
Virtually giving rebirth to the NRA, in
the form of "a blue Eagle with new
plumage," the bill would place the motion
picture, and all other businesses engaged in
interstate commerce, under rigid control of
the Federal Trade Commission, including
its financial structure and operations, its
manner and method of selling, character of
transactions and competition, and employ-
ment of labor.
The philosophy of the authors is ex-
pressed in the requirements surrounding the
issuance of licenses, including the follow-
ing:
Full information regarding the organization and
structure of the company.
The character of its transactions in interstate and
foreign commerce.
Terms, position, rights and privileges of all
classes of outstanding securities.
Terms on which securities are offered to the pub-
lic or otherwise.
The property taken by the company at the time
of its organization and the consideration paid
therefor.
Listing of bonded indebtedness and the interests
of the bond promoters.
Personnel and salaries of the management.
Text of charter and bylaws.
Number and distribution of stockholders.
Copies of contracts with financial interests with
respect to the company's organization and its man-
agement.
Names and post office addresses of officers and
board of directors.
Amount of each class of stock held by each.
Information on any special legislation relating to
the applicant.
Listings of stock held by applicant in other cor-
porations and when acquired.
Written certification, duly authenticated by of-
ficers and directors, that the company will subject
itself to all Acts of Congress regulating the com-
merce in which it is engaged or Acts that would
limit or affect the rights, powers, or duties of cor-
porations engaged in such commerce.
Unless the aforementioned certification is forth-
coming, a license would be refused.
No company shall be entitled to a license which
is a party to any contract or combination in re-
straint of commerce, or if it is monopolizing, or at-
tempting to monopolize. .
Employers could not "discriminate" against
female employees as to rates of pay or in any
other rights when they perform the same duties
as males.
Employment of persons under 16 years of age
would be prohibited, and no person under 18 would
be permitted to work before 7:00 A. M. or aftei
7:00 P.M.
Employees shall have "the right to self-organiza-
tion, to form, join or assist labor organizations, to
bargain collectively through representatives of
their own choosing, and to engage in concerted
activities for the purpose of collective bargaining
or other mutual aid or protection."
No company could engage in any trade practices
which the Commission decides are "unfair," or
which have been so defined by United States
courts.
The chief place of business — "home office" — and
executive offices must be maintained within the
state under the laws of which the company was
organized.
A full accounting of the affairs of each subsidiary
would be required to be made annually both to
the Commission and to stockholders.
The manner and method of voting by stock-
holders in corporate affairs would be regulated,
and proxies for stockholders would be allowed to
vote only after authorization by the Civil Service
Commission.
No company could pay a bonus or commission
or emolument of any kind in addition to a regular
salary without approval of stockholders.
The Commission would hold full power to
deny an application and to promulgate new
rules and regulations governing licenses or op-
erations of the licensees under the licenses.
Unfamiliar with Significance
Investigation in and around motion picture
home offices in New York, and elsewhere in
motion picture quarters recognized as official,
shows there is, admittedly, a pronounced un-
familiar ity both with the contents and the poten-
tialities of the bill, and a definite refusal to
discuss the legislation was made where some
knowledge does exist.
At the headquarters of the Motion Picture
Producers and Distributors of America, it was
explained that the usual policy of the organized
industry is to avoid discussion of any legislative
proposal that would affect all business along
with the motion picture.
Furthermore, industry leaders were preoccu-
pied with sales policies and film product for the
new season. Some leaders felt that any expres-
sion on, the Borah-O'Mahoney legislation and
its possibles effect on distribution practices
might embarass their company at this time
when agitation already exists in Congress for
"film reforms" (Neely-Pettingill bill, anti-block
booking bill — See Motion Picture Herald
March 12), and in exhibition, as witness Allied
States Association's campaign to eliminate
block booking and to force distributors out of
circuit operation through the socalled state
"divorcement bills." Also, the MPTOA is in-
sisting periodically that distributors adopt its
ten-point trade practice program.
However, opponents of the Borah-O'Mahoney
bill who appeared at the recent Senate Judiciary
Committe hearings at the Capital, said it would
retard recovery, lead to increased unemployment
and otherwise upset interstate business activities.
Hearings bringing out similar testimony
were continued this week.
Witnesses contended that more than 300,000
companies would be affected; advocates of the
measure, however, asserted that not a third of
that number would be involved, because only
corporations with book assets in excess of
$100,000 would be covered.
Specifically mentioned in the measure is con-
trol of competition in interstate commerce,
which the bill would "protect, foster and in-
crease."
Fines and prison terms are the penalties for
officers, agents or managers of corporations
violating the law or refusing to abide by de-
cisions, directions or investigations.
Would Destroy Business
Most outspoken opponents of the legislation
are Senators W. H. King (Democrat, Utah),
and W. R. Austin (Republican, Vermont).
"The measure is an interference with indi-
vidual liberty and would destroy American
business," Senator King said. "Government has
no place in regulating business."
President Roosevelt has not yet determined
when he will send to Congress his promised
message asking for anti-trust modernization,
and it is generally accepted that the message,
if and when sent, will be limited to the sugges-
tion that a thorough study be made. However,
the Administration has reiterated that control
shall prevail by law over corporations engaged
in interstate commerce, and over their trade
practices and wages and hours of employment.
14
MOTION PICTURE HERALD
March 19, 1938
WELLS FARGO Paramount
ROSALIE M-G-M
THE HURRICANE Goldwyn-UA
TRUE CONFESSION Paramount
Box Office
Champions
for January
WELLS FARGO: Produced and directed by Frank Lloyd.
Associate producer, Howard Estabrook. Assistant director,
William Tommel. Story by Stuart N. Lane. Screen play by
Paul Schofield, Gerald Geraghty and Frederick Jackson. Art
directors, Hans Dreier and John Goodman. Film editor, Hugh
Bennett. Musical director, Boris Morros. Original music by
Victor Young. Photographer, Theodor Sparkuhl. Special effects
by Gordon Jennings. Cast: Joel McCrea, Bob Burns, Frances
Dee, Lloyd Nolan, Henry O'Neill, Mary Nash, Ralph Morgan,
John Mack Brown, Porter Hall. Released December 31, 1937.
ROSALIE: Produced and screen play written by William
Anthony McGuire. Words and music by Cole Porter. Musical
direction, Herbert Stothart. Directed by W. S. Van Dyke II.
Dances and ensembles by Albertina Rasch. Musical presenta-
tion by Merrill Pye. Film editor, Blanche Sewell. Photographed
by Oliver T. Marsh. Cast: Nelson Eddy, Eleanor Powell, Frank
Morgan, Edna May Oliver, Ray Bolger, llona Massey, Billy
Gilbert, Reginald Owen, Tom Rutherford, Clay Clement,
Virginia Grey. Released December 24, 1937.
THE HURRICANE: Produced by Samuel Goldwyn. Asso-
ciate producer Merrill Hulburd. Directed by John Ford.
Assistant director, Wingate Smith. Story by Char|es Nordhoff
and James Norman Hall. Screen play by Dudley Nichols.
Associate director, Stuart Heisler. Hurricane and special
effects by James Basevi, assisted by R. T. Layton. Photo-
graphed by Bert Glennon. Film editor, Lloyd Nosier. Sound
recorder, Jack Noyes. Cast: Dorothy Lamour, Jon Hall, Mary
Astor, C. Aubrey Smith, Thomas Mitchell, Raymond Massey,
John Carradine, Jerome Cowan, Al Kikume, Kuulei De
Clercq, Layne Tom, Jr., Mamo Clark. Released December 24,
1937.
TRUE CONFESSION: Produced by Albert Lewin. A Wesley
Ruggles production. Screen play, Claude Binyon. Directed by
Wesley Ruggles. Musical direction, Boris Morros. Original
musical score by Frederick Hollander. Photographed by Ted
Tetzlaff. Art direction by Hans Dreier and Robert Usher. Film
editor, Paul Weatherwax. Sound recording by Earl Hayman
and Don Johnson. Cast: Carole Lombard, Fred MacMurray,
John Barrymore, Una Merkel, Porter Hall, Edgar Kennedy,
Lynne Overman, Fritz Feld. Released December 24, 1937.
March 19, 1938
MOTION PICTURE HERALD
15
r / ' HE productions listed and exem-
t plified pictorially on this and the
opposite page are those which ob-
tained the highest ratings in a point per-
centage analysis of gross box office re-
ceipts for the month as published in
Motion Picture Herald. The receipts are
those of theatres in representative key
cities throughout the country.
LOVE AND HISSES: Produced by Twentieth Century-Fox.
Kenneth MacGowan, associate producer. Directed by Sydney
Lanfield." Screen play by Curtis Kenyon and Art Arthur. From
a story by Art Arthur. Music and lyrics by Mack Gordon and
Harry Revel. Dances staged by Nick Castle and Geneva
Sawyer. William Forsyth, assistant director. Film editor, Rob-
ert Simpson. Musical director, Louis Silver. Photographed by
Robert Planck. Cast: Walter Winchell, Ben Bernie, Simone
Simon, Bert Lahr, Joan Davis, Dick Baldwin, Peters Sisters,
Douglas Fowley. Released December 31, 1937.
YOU'RE A SWEETHEART: Produced by B. G. De Sylva.
Directed by David Butler. Story by Warren Wilson, Maxwell
Shane and William Thomas. Music by Jimmy McHugh and
Harold Adamson, Charles Tobias and Murray Mencher; Lou
Bring, Mickey Bloom and Arthur Quenzer. Photographed by
George H. Robinson. Film editor, Bernard W. Burton. Cast:
Alice Faye, George Murphy, Ken Murray, Charles Winninger,
Andy Divine, William Gargan, Frank Jenks, Frances Hunt,
Casper Reardon, Oswald, Donald Meek. Released December
26, 1937.
TOVARICH: An Anatole Litvak production. Associate pro-
ducer, Robert Lord. Screen play, Casey Robinson. Adapted
from the play by Jacques Deval. English version by Robert E.
Sherwood. Director, Anatole Litvak. Assistant director, Chuck
Hansen. Photographer, Charles Lang. Dialogue director, Row-
land Leigh. Film editor, Henri Rust. Sound, Dolph Thomas.
Technical advisor, Bernard Deroux. Music, Max Steiner. Musi-
cal director, Leo F. Forbstein. Cast: Claudette Colbert,
Charles Boyer, Basil Rathbone, Anita Louise, Melville Cooper,
Isabel Jeans, Morris Carnovsky. Released December 25, 1937.
NOTHING SACRED: Produced by David O. Selznick. Direc-
tor, William A. Wellman. Assistant director, Frederick A.
Spencer. Story by James H. Street. Screen play by Ben Hecht.
Edited by James E. Newcomb. Art director, Lyle Wheeler.
Photographed by W. Howard Greene. Cast: Carole Lombard,
Fredric March, Charles Winninger, Walter Connolly, Sig
Ruman, Frank Fay, Maxie Rosenbloom, Alex Schoenberg, Monte
Wooley, Alex Novinsky, Margaret Hamilton, Troy Brown, Hat-
tie McDaniels, Katherine Shelton. Released November 26,
1937.
LOVE AND HISSES 20th-Fox
YOU'RE A SWEETHEART Universal
NOTHING SACRED Selznick-UA
16
MOTION PICTURE H ERALD
March 19, 1938
DISTRIBUTORS WIN SALES TAX FIGHT;
GEORGIA SUNDAY SHOWS ATTACKED
Levy Against Rentals Would Be
Undue Burden on Interstate
Commerce, Is United Art-
ists - West Virginia Ruling
A clear-cut victory by film distributors
over socalled sales taxes was won this week
in a test case instituted by United Artists,
in behalf of all distributors, against the state
of West Virginia.
Ordinarily, city and state sales tax laws
are clear in their exclusion of film sales
made by distributors to exhibitors, but in
some sections, such as West Virginia and,
previously, in New York City, the author-
ities refused to grant exemption from pay-
ment to the distributors on the distributors'
contention that film sales are not taxable
because they involve royalties paid on a
license under copyright.
In the West ' Virginia decision, handed down
by a three-judge federal statutory court, it was
held that levying of the state's one per cent
gross sales tax against film rentals would
place an undue burden on interstate commerce.
Ernest K. James, acting tax commissioner of
the state, was defendant.
Denies Distinction Exists
The court's opinion pointed out :
"The defendant attempts to draw a distinc-
tion between anti-trust cases and tax cases,
claiming that while the former may be inter-
state commerce, the latter is not necessarily
so. No real authority is cited for this claim,
and under all the authorities to the contrary
and the facts here, we are unable to agree with
this alleged distinction.
'The contention of the defendant that the
plaintiff had an adequate administrative remedy
is, in our opinion, not tenable."
The opinion continued by explaining that
under the tax law, the plaintiff had the right to
pay the tax and then sue the tax commissioner
for its recovery. The defendant contends, the
opinion added, that the plaintiff lost any right
when it did not make a return and pay the as-
sessed tax.
"If the tax was unlawful," the court held,
"then the plaintiff was not required to pay it and
go into a state court for its recovery (when it
has a right to resort to a Federal Court) and
if judgment for the recovery of the tax is ob-
tained, to then wait until a legislature of its
own free will, sees fit to appropriate money for
the refund."
Payments of Money
Under the tax law, the court pointed out, the
tax commissioner is required to pay any money
collected into the state treasury immediately
upon its receipt "and only the act of an inde-
pendent legislature, which meets every two
years for a constitutional period of 60 days, can
take it out."
The court also explained that after the opin-
ion was drafted the supreme Court of the state
considered whether the method of refunding
had been validly passed by the legislature.
"The court decided in an opinion filed No-
vember 23rd, 1937, that it had not been validly
enacted and was of no effect," the three judges
continued. "As we see it, this only strengthens
our conclusion. . . ."
In Ohio, Pete J. Wood, secretary of the In-
MOSS OPPOSES CONTROL
OF THEATRE AGENCIES
Paul Moss, license commissioner in
New York City, this week expressed
objections in Albany to clauses in the
pending employment agency bill which
would put small theatrical agencies
under the industrial commissioner out-
side of New York City and under Mr.
Moss in the city.
The bill excludes large theatre cir-
cuits and the National Broadcasting
and the Columbia networks, to which
exemption Commissioner Moss ob-
jected. In effect, the bill would not
apply to networks systems or to theatre
circuits which have 20 weeks work
available.
This measure, introduced by Assem-
blyman Ostertag, an outgrowth of the
recently defeated Quinn bill, is sched-
uled to pass the Assembly, but its pos-
sible fate in the Senate is unknown.
dependent Theatre Owners of Ohio, expressed
fear that theatres will be affected adversely if
a plan to discontinue a state sales tax is suc-
cessful.
"Petitions providing for a constitutional
amendment forbidding the imposition of a state
sales tax are now being circulated throughout
the state," Mr. Wood declared in a bulletin to
members.
"If sufficient signatures are obtained, the mat-
ter would go before the voters at the Novem-
ber election. If adopted, this amendment would
eliminate the sales and use taxes, cigarette tax,
beer and wine taxes and certain other excise
taxes now in existence.
"The loss in revenue to the public schools,
cities, counties and for poor relief and old age
pensions would be from $70,000,000 to $90,000,-
000 annually. ,
"Such a stupendous loss of governmental in-
come would create a chaotic condition through-
out the state and, unless new sources of in-
come were promptly found, numerous functions
of government would have to be discontinued
and the schools could operate only on a very
restricted basis.
"New taxes would have to be enacted to take
the place of the loss of revenue and unquestion-
ably the theatres would again find themselves
in the position of paying the state of Ohio a 12
per cent admissions tax."
Mr. Wood then called upon members of his
organization to actively oppose the circulating
of the petitions.
"The threat of this amendment," he warned,
"is sufficiently real (if it gets on the ballot_ its
adoption seems certain) to demand immediate
action on the part of theatre owners."
Ohio exhibitors now pay a three per cent tax
on grosses, which in the majority of cases is
passed on to the public through increased ad-
missions.
Johnny Mednikow, formerly with E.
Schwartz of Advance Trailer Service Cor-
poration and more recently with National
Screen Service, has joined Trailer-Made,
Inc., as central western district manager
with headquarters in Chicago.
Georgia's Supreme Court
Rules Operation of Theatres
on Sunday Subject to Injunc-
tion by Solicitor General
The showing of motion pictures in Georgia
on Sundays, carried on for several years under
a clause in the "blue laws" which permit charity
performances, was threatened this week when
the state supreme court reversed a lower court
ruling that the operation of Sabbath shows in
Rome is subject to injunction by the solicitor
general.
The action highlighted the week's legislative
developments which included :
Legalizing of Sunday vaudeville in Men-
den, Conn.
Introduction to the New York senate of
a companion bill to the assembly bill pre-
sented last week and designed to prevent
the American Society of Composers,
Authors and Publishers from operating in
the state.
Sending the "full crew" bill, providing
additional jobs for projectionists in New
York City and Buffalo, to the state as-
sembly rules committee.
Passage by the New York senate of a
bill giving state troopers and sheriffs juris-
diction over enforcement of laws in the-
atres in certain communities.
Introduction of legislation in Boston "to
provide that outdoor 'advertising devices
may be regulated by zoning laws."
Georgia's "blue laws," tested and re-tested,
prohibit all types of amusements on Sunday,
except when they are operated for charity.
Ralph Rosser, solicitor general of Rome, Ga.,
sought to enjoin the Rome theatres from oper-
ating on the ground that they were not being
operated for charity purposes as the theatre
owners claimed.
He contended the receipts for six Sundays
from Rome theatres amounted to $2,979 and
that only $327.20 of the total went for charitable
purposes. The remainder, he charged, was used
by the operators to pay the regular salaries
of employees and to pay rentals on films used.
He further charged that the theatres were not
operated by any committee representing char-
itable organizations.
Originally the injunction action was dis-
missed by Judge Porter in the Floyd County
superior court on a general demurrer but the
higher court reversed this decision, ruling that
the injunction plea stated a cause of action.
It is not considered likely that the decision
will have any bearing upon Sunday pictures in
Atlanta because in that city the Sunday shows
are operated by a committee representing the
Scottish Rite Hospital for Crippled Children.
The committee takes charge of all receipts and
pays all expenses. However, it is generally be-
lieved that if Mr. Rosser obtains an ini unction
in Rome, his action will sound the death knell
for Sunday amusements in the smaller towns
where the reform element has its greatest
strength.
Among the New York anti-theatre bills killed
in committee were one by Assemblyman Nicho-
las A. Rossi, preventing ticket sales when seat-
ing capacity had been reached, and a measure
stipulating a matron for each 35 children of 16
years of age or under.
March 19, 1938
MOTION PICTU RE HERALD
17
SCREEN SHOWS DECENT ADS BEST,
QUICLEY TELLS MARKETINC LEADERS
Motion Picture Industry with Its
Production and Advertising
Codes Has Avoided "Easi-
est Way", Says Publisher
The motion picture industry has solved
the problem of selling its product without
recourse to the easy way, that of writing
suggestive copy, Martin Quigley, editor-in-
chief and publisher of Motion Picture
Herald, told the New York Chapter of the
American Marketing Association at a
luncheon meeting Wednesday at the New
York Advertising Club.
The industry, under its Production Code
and Advertising Code, has shown that "de-
cency is good business", Mr. Quigley said.
"To persons engaged in any manner in the
profession of selling, there is a story of interest
in the problems presented in the selling of mo-
tion pictures," said Mr. Quigley. "There is an
even better story in just how the motion pic-
ture industry has met and solved some of the
more important of these problems.
"In the solution of some of these problems
there lies an achievement which has not yet re-
ceived adequate recognition in the advertising
councils of the nation. I do not cite this to seek
the applause of the advertising world merely
for purposes of industry gratification. Rather
I am anxious that there be a better understand-
ing of what the motion picture industry faced
and solved — and the methods employed — for
the guidance it may yield to others who have
not yet had their trial at the bar of public
opinion but who may be rapidly heading in
that direction.
Different from Rotary Motors Copy
"Because of the essential nature of motion
pictures, there was — and there perhaps always
will be — a temptation to employ methods in
advertising copy which border on, if not actu-
ally partake of, the character of the suggestive
and salacious. A principal selling point of the
typical motion picture is the romantic allure of
a beautiful young woman. With such a selling
point to be dealt with, the hazards involving
decency and good taste are conspicuously pres-
ent. It is something very different from the
case of the advertiser of rotary motors or steel
girders who reaches out into space and grabs
the figure of a bathing girl to put sex appeal
into the midst of the machinery.
"There was a time when a certain percent-
age of motion picture advertising copy was not
above reasonable criticism. There are some
persons in the industry, or on the fringes of
it, who still quake even at the distant rumble
of criticism. I am not among these. After
nearly twenty-three years of close association
with the business of motion pictures I am
happy to view at this day a condition which
may well be regarded as a genuine achievement.
A Sensible Code of Conduct
"The results that have been obtained have
not been fallen upon by accident. They are
due to the adoption of a sensible code of con-
duct, written with an understanding of the
objective principles of morality and based upon
a sound realization that no business of conse-
quence can exist in a nation of decent people
" . . . a considerable part of current
advertising copy strikes me as being
prepared in such a manner as to sug-
gest that the advertiser is not unwill-
ing to tread what is sometimes called
the easiest way. . . . Decency is good
business." — MARTIN QUIGLEY.
unless it avoids being an influence toward pub-
lic or private indecency. The desirable results
have been insured by the continuing loyalty
of the principal concerns in the industry toward
this code.
"Considering what a popular subject motion
pictures and the industry constitute for assault
and criticism in many quarters, I yield to the
temptation of referring to certain advertising
copy phenomena which are to be met with gen-
erally.
"In a recent issue of The New York Times
I noted a Wanamaker's advertisement which
presented a ladies' dress labelled a 'Strip-
tease.' Here we have a phrase borrowed from
the dregs of the New York theatre — a phrase,
incidentally, which is forbidden in motion pic-
ture advertising.
Nudes and Soap
"Then there is the Elizabeth Arden adver-
tisement which counsels secretaries to use the
toilet preparations to become attractive to their
employers. If the laws of decency have been so
completely repealed as to permit a commercial
advertiser to urge an office assistant to plan on
and prepare for extra-territorial operations,
your speaker has not been informed.
"I can well understand that when a beautiful
nude is hung in the Metropolitan Museum of
Art a legitimate purpose of art may be served.
However beautiful and artistic the nude may be,
when I see it displayed in a general magazine
before an audience of men, women and children
in a Woodbury soap advertisement I am in-
clined to suspect that the advertiser and the
Minsky Brothers may have certain arguments
in common. The Frenchman who wrote the
line about the thing being evil to him who
thinks it evil seems at the moment to have for-
gotten about certain well-known propensities
of the human race. There are many manifesta-
tions which are inescapably evil in effect
when displayed promiscuously before general
audiences.
"The New Yorker, in his bus ride and else-
where, has for some time been entertained with
the Gold Stripe Hosiery advertisement which
suggests the figure of a girl nude, save only the
Gold Stripe Hosiery — that one in the com-
modious arm-chair. The names of many per-
fumes and copy appertaining are worthy of
mention, recommending as they do the concoc-
tions as facilities for seduction.
"The Easiest Way"
"I am endeavoring to suggest that a consider-
able part of current advertising copy strikes me
as being prepared in such a manner as to
suggest that the advertiser is not unwilling to
tread what is sometimes called the easiest way.
Treading the easiest way in certain other con-
nections is given a very unpleasant name, yet
the two operations have a common meeting
ground. They both involve the commercializa-
tion of subjects which ought not be made the
means of commercial exploitation.
"Advertising is among the newest of the pro-
fessions. I see no reason for it to embrace kin-
ship with any of the older professions. There
is no denial of the attraction value of the
feminine face and figure. There is no reason
why they may not lend attractiveness to com-
mercial advertising copy. But there are def-
inite and unvarying standards that must be
maintained. The single over-all test that must
be applied is whether the presentation in ques-
tion is reasonably calculated to lower the moral
standards of the persons to whom it is directed.
"Failure to apply this test is a flagrant assault
upon public decency. It is also something that
does not come under the heading of good
business.
Decency as Good Business
"The organized motion picture industry in the
United States, with its pictures produced under
the Production Code and with its advertising
prepared under its Advertising Code, has
learned among other things that decency is good
business. It had its test at the bar of public
opinion, a test which might have been avoided
but was not, probably for the same reasons that
govern the continuances of wrong practices in
the advertising business : First, the public had
not been heard from, at least not emphatically
enough; second, the easiest way is always at-
tractive, and third — and very important — the
practical application of the principles of moral-
ity either in the making of motion pictures or
in the preparation of advertising requires very
much more than the mere intention to do so.
"Unless all indications are not read aright
by one who has felt the heat of public protest
over a trend toward indecency, the advertising
business is headed for a situation in which it
may find that it has rendered a disservice to its
clients and to its own reputation. Sales re-
sistance is created and not dissipated in adver-
tising devices which are objectionable to the
majority of potential buyers.
Advertisers Accountable
"Advertisers are accountable for a conspicu-
ous and an unwelcomed trend in popular adver-
tising and they are accountable also for the
encouragement and support of this crop of new
magazines which are rapidly destroying Amer-
ica's traditional reputation for decency. As an
editor, I wish to assume the fullest responsi-
bility for the character of my publications, but
as a publisher, also, I must acknowledge that
the advertiser in choosing the kind of publica-
tion he wishes to support exerts a very great
influence in determining the eventual character
of all publications which are dependent upon
advertising support.
"If I were either an advertiser or an adver-
tising agency I would not be happy over some
of these new standards in publications which
are now flourishing in this country.
"I shall not venture to suggest the specific
steps the advertising profession should take to
meet and control the conditions which obvi-
ously need attention. I do know that the danger
signal is plainly visible. Adequate, intelligent
and reasonable regulation will provide great
satisfactions for those who accomplish it ; it
will create a genuine public benefaction and at
the same time it will inevitably prove to be good
business."
18
MOTION PICTURE HERALD
March 19, 1938
11 PRODUCERS BUY 38 BOOKS AND
ORIGINAL STORIES FOR NEW SEASON
Purchases in Month Do Not
Include Any Plays, First Time
Since Last July; Nine Novels
Have Also Been Acquired
With the attention of producers' buying
agents turned to the needs of the 1938-39
season, February brought a slight increase
in the number of stories acquired.
Eleven producers bought 38 stories as
against 35 in January. Original material
continued the favorite, 28 being in this
classification. Of the remaining ten stories,
nine were novels and one was a magazine
serial.
Paramount and MGM Buy Seven
Paramount and Metro - Goldwyn - Mayer
proved the most active buyers, each acquiring
the motion picture rights to seven stories.
Paramount's purchases included six originals
and one novel ; MGM bought four originals
and three novels.
David O. Selznick, of Selznick International,
obtained the only magazine story purchased
in the month, "Gay Banditti," a serial now
appearing in the Saturday Evening Post. Janet
Gaynor will be starred in the picture, which
will be released under the title "The Young in
Heart."
MGM negotiated a contract with Albert Bon-
nier, Stockholm publisher, under which the film
company obtains priority rights on all works
of fiction in Swedish, Norwegian and Danish
which are accepted by Mr. Bonnier. All manu-
scripts will be submitted to the studio in synop-
sis form for consideration. Translations will
be negotiated by MGM.
Kyne Story to 20th-Fox
Twentieth Century-Fox made two purchases,
one of which was "Corncob Kelly's Benefit,"
by Peter B. Kyne. In 1925 the silent film
rights were purchased and a feature based on
the story was released in 1926 under the title
of "The Shamrock Handicap."
Other buyers in February included Mono-
gram, four originals and one novel ; Universal,
four originals ; Warner Brothers, two originals
and one novel ; Walter Wanger, one original
and one novel ; and RKO, Republic and Stan
Laurel Productions, two originals each.
For the first time since last July, no plays
were bought by film companies.
Stories and Credits
The month's purchases with all available pro-
duction credits are as follows :
Algiers, original screenplay in French by De-
tective Ashelbe of the French provincial po-
lice, and Julien Duvivier, purchased by Wal-
ter Wanger to star Charles Boyer. Sascha
Lawrence is doing the translation. Release
will be through United Artists.
American Beauty, original by Martha Madi-
son and Vincent Gerbino, bought by David
O. Selznick to co-star Carole Lombard and
William Powell, with United Artists releas-
ing.
As You Are, original by Hans Kraly, pur-
chased by Republic to star Ramon Novarro.
Birthday of a Stooge, original by William
Wormser, purchased by RKO.
Borrowed Trouble, original by Harrison
Jacobs, acquired by Monogram.
Capra, original by Allan Vaugh Ellston, ac-
quired by Monogram.
STORY PURCHASES
OF YEAR COMPARED
Month O
riginals
Books
Plays
Totals
March, 1937
42
16(a)
5
63
April
25
11(b)
8
44
May
42
10(c)
9
61
June
28
8(d)
1
37
July
21
5(e)
0
26
August
27
6(f)
12
45
September
24
43(g)
1
68
October
22
16(h)
3
41
November
24
17(1)
n(i)
7*
48
December
38
5
54
January, 1938
24
8(k)
3
35
February
28
10(1)
0
38
TOTALS
FOR 12
MONTHS
345
I6l(m)
54
560
(a) Including 3 published magazine stories.
(b) Including I published magazine story.
(c) Including 4 published magazine stories.
(d) Including 7 published magazine stories.
(e) Including I published magazine story and
2 radio serials.
(f) Including 2 published magazine stories.
(g) Including 29 published magazine stories.
( h ) Including 6 published magazine stories.
(i) Including 8 published magazine stories,
(j) Including 4 published magazine stories
(k) Including I published magazine story.
(I) Including I published magazine story,
(m) Including 69 published magazine stories.
■"Including the American rights to one German
film.
Cafe Society, original by Lucius Beebe, pur-
chased by Paramount as a vehicle for George
Rigaud, Frances Dee, Shirley Ross and Ray
Milland.
Comet, The, original by Betty Laidlaw and
Robert Lively, bought by Universal.
Confederate Naval Academy, original by
Tom Reed and Malcolm Stuart, purchased
by MGM. Norman Krasna will produce.
Corncob Kelly's Benefit, unpublished and
uncopyrighted story by Peter B. Kyne, ac-
quired by Twentieth Century-Fox.
MGM Buys Fodor Novel
Courrier de Paris, novel by Laszlo Fodor,
bought by MGM.
Disbarred, original by Harry Sauber, pur-
chased by Paramount as a starring vehicle
for Gail Patrick.
Fast Company, novel by Marco Page; pur-
chased by MGM.
Gay Banditti, Saturday Evening Post serial
by I. A. R. Wylie, purchased by David O.
Selznick to star Janet Gaynor. The film
will be released through United Artists under
the title "The Young in Heart."
Glamour Kid, original by Joseph Schrank and
and Wally Klein, acquired by Warner Broth-
ers as a vehicle for William Powell.
Glitter, novel by Katherine Brush, purchased
by Warner Brothers.
Go Chase Yourself, original by Walter
O'Keefe, purchased by RKO to star Joe Pen-
ner. Bert Granet and Paul Yawitz did the
screen adaption.
Illegal Traffic, original by Robert Yost and
Stuart Anthony, obtained by Paramount.
Make a Play for Love, original by Alexander
G. Kenedi and Irwin Shapiro, purchased by
MGM.
Murder By Pictures, novel by George Har-
mon, purchased by Paramount.
On Official Duty, original by Albert Levine,
bought by Republic.
Paradise Valley, original by Fred My ton,
purchased by Stan Laurel Productions.
Personal History, novel by Vincent Sheean,
purchased by Walter Wanger for release
through United Artists.
Quincy Adams Sawyer, novel by Charles Fol-
ton Pidgin, acquired by Monogram.
Rainbows in the Night, original by Sid Sil-
vers and Lillie Hayward, purchased by Para-
mount as a vehicle for Dorothy Lamour and
Bob Hope,
The Return of Casey Jones, original based
on the song of the same name, purchased by
Monogram.
St. Louis Blues, original by Eleanore Griffin
and William Rankin, bought by Paramount
as a starring vehicle for George Raft.
Saratoga Chips, novel by Damon Runyon, pur-
chased by Twentieth Century-Fox, a a ve-
hicle for the Ritz Brothers, under the title,
"Straight, Place and Show."
Scotland Yard vs. Bulldog Drummond, orig-
inal by Stuart Palmer, purchased by Para-
mount as a vehicle for John Barrymore and
John Howard.
She Meant No Harm, original by Donald
Henderson Clarke, acquired by Universal.
Sing Sing, original by Lewis E. Lawes, war-
den of Sing Sing Prison, purchased by War-
ner Brothers. Sam Bischoff will produce.
Snow Gets in Your Eyes, original by Stanley
Rauh, purchased by MGM.
Snug Harbor, original by Everett Freeman,
acquired by MGM. Dennis O'Keefe, Florence
Rice, Ray Bolger, Una Merkel, Nat Pendle-
ton and Reginald Gardiner will be in the cast.
Zion Myers will produce and Edwin L.
Marin will direct.
Songs and Bullets, original by George
Plympton, bought by Stan Laurel Productions
as a vehicle for Fred Scott.
Special Assignment, original by Ted Fithian
and Maurice Pivar, acquired by Universal.
Then There Was No More, original by Ed-
ward James, purchased by Universal.
Unvanquished, The, novel by William Faulk-
ner, bought by MGM.
Widows of the Press, original by Al Block,
purchased by Monogram.
National Decency Legion
Classifies 17 Productions
Of 17 pictures reviewed and classified by
the National Legion of Decency in its list-
ing for the current week 13 were approved
for general patronage and four were listed
as unobjectionable for adults. The pictures
and their classification follows :
Class A-l, Unobjectionable for General
Patronage : "Adventures of Chico," "Adven-
tures of Marco Polo," "Bulldog Drummond's
Peril," "Code of the Ranger," "Contessa di
Parma" (Italian), "The Crime of Dr. Hal-
lett," "Generals Without Buttons" (French),
"Her Jungle Love," "Landed di Savoia"
(Italian), "Maid's Night Out," "Prairie;
Thunder," "Rebecca of Sunnybrook Farm,"
"Where Trails Divide." Class A-2, Unob-
jectionable for Adults: "Ball in Metropol"
(German), "First Hundred Years," "Ge-
witter in Mai" (German), "Prison Nurse."
HORSE SENSE!
Td rather eat regularly every day
than have a feast once in a blue
moon and starve the rest of the time!"
0
TRUE
TALK!
Remember this fact! At
the end of each year it is
your theatre's records
that give the complete
story. One hit or even a
few successes do not
make a profitable sea-
son. When the books
are balanced it is the
average of product over
52 weeks that counts!
Every year since M-G-M
began — and this year
again — you will find the
greatest number of profit
pictures are from your
pal Leo!
si &
Of all the great Jeanette MacDonald, Nelson Eddj
productions from M-G-M the greatest in song!
thrill, romance and scenic splendor is on the way
"THE GIRL OF THE I
GOLDEN WEST
AND SPEAKING OF
MEAL
TICKETS!
Along the Film Rows of the nation you'll get
a cheerful earful of M-G-M box-office chatter.
Spring comes in like a Lion as you will see on
the next page where we list just a few from the
company that is truly the
BREAD & BUTTER OF THE INDUSTRY!
Turn —
NELSON
EDDY
CLARK
GABLE
MYRNA
LOY
SPRING! GOLDEN SPRING!
Stars draw crowds!
M'GM PRESENTS—
"GIRL OF THE GOLDEN WEST
{Jeanette MacDonald, Nelson Eddy)
"SWISS MISS" {Laurel and Hardy)
"TEST PILOT" {Clark Gable, Myrna Loy,
Spencer Tracy)
"THE FIRST HUNDRED YEARS" {Robert
Montgomery, Virginia Bruce)
"MERRILY WE LIVE" {Constance Bennett,
Brian Aherne)
"PORT OF SEVEN SEAS" {Wallace Beery)
"THREE COMRADES" {Robert Taylor,
Franchot Tone, Robert Young, Margaret
Sullavan)
"MADAMOISELLE FROU FROU" {Luise
Rainer, Melvyn Douglas, Robert Young)
"LORD JEFF" {Freddie Bartholomew, Mickey
Rooney)
"SHOPWORN ANGEL" {Rosalind Russell
James Stewart)
STAN
LAUREL
OLIVER
HARDY
JAMES
STEWART
Victor
FLEMING'S
production
with
Lionel Barrymore
Screen play by Vincent Lawrence
and Waldemar Young, From the
original story by Frank Wead.
Produced by Louis D. Lighton.
THE SIGN OF
GOOD TIMES
March 19, 1938
MOTION PICTURE HERALD
27
MCM AND PARAMOUNT PLAN 52
AS NEW SEASON SELLING ADVANCES
District Meetings Supplanting
National Conventions; Twen-
tieth Century - Fox Budgets
Six to Be Produced in England
Sales policies and plans for the new
product for another motion picture season
are in the making. Executives east and west
are scurrying between Broadway home
offices and Hollywood studios to establish
the nucleus of the programs that will be
brought to exhibitors, on paper, within a few
weeks, by their salesmen in the field.
"Sales drives" are under way in nearly
all companies, clearing billings on old con-
tracts to prepare for the new.
Story buying is heavy, Hollywood's al-
ready well-stacked vaults receiving 75 new
properties within a few weeks, in books and
plays, with original manuscripts continuing
to predominate. (See page 18, this issue,
and page 15, February 26th.)
It seems that the national sales convention
will be discarded pretty much this year for
the intimacy and concentration of smaller re-
gional meetings. Cost of national conventions
is the prime reason.
Selling is earlier this year, with many an
important circuit contract already reposing on
sales managers' desks for delivery of the 1938-
39 product.
MGM To Release 52
In line with the usual competition to get to
market first, several distributors are advancing
their sales meetings. Metro-Goldwyn-Mayer
stole a march this week when it officially got
its 1938-39 season under way at the first of a
series of regional conventions, held at the
Muehlebach hotel, Kansas City. William F.
Rodgers, general manager, presided.
MGM will release 52 features in 1938-39, Mr.
Rodgers announced. The company's policy
will be "elimination of the 'B' picture," Mr.
Rodgers said, explaining that 36 features will
be in a "big-budget, big-star value classifica-
tion." The remaining films, he continued, will
be on a "sliding scale of production expenditure
but produced without regard to stinting on the
production requirements of the story."
The sales policy was not officially announced,
but it was said that the present policy would
continue and that, in the final analysis, the terms
would depend largely on individual deals.
Three in Color
Included in the new season product will be
three pictures in color, five musicals, and two
films to be produced in England. A contract
was signed with Technicolor for six.
MGM scheduled a minimum of 44 features
and a maximum of 52 for the current season.
Up to this Friday the company will have given
a national release to 27.
The short subject program for 1938-39 is still
under consideration. During the season the
company is releasing 94 shorts, including 13
two-reelers. There is a possibility, it was said,
that the total number will be reduced for the
new season. Plans have been dropped for a
series of three-reelers, proposed for usage as
substitutes for duals.
Other regional meetings of MGM will be
held in San Francisco, Saturday and Sunday ;
MGM RELEASES LEVINE,
ASSOCIATE PRODUCER
After seven months as associate pro-
ducer for Metro-Goldwyn-Mayer, Nat
Levine, this week received his release
from the company. He had been pre-
paring for the production of several
stories, one of which, "Lord Jeff,"
starring Freddie Bartholomew, is ready
for the cameras.
After taking a vacation, Mr. Levine
plans to establish himself as an inde-
pendent producer with arrangements
for major releases.
Chicago, March 24th and 25th ; and in New
York, March 27th and 28th. Mr. Rodgers will
preside at all the meetings. The company will
not hold any national sales convention this year.
The 1938 program will be made by a studio
roster of 105 stars, contract players and direc-
tors. The production plans include starring
vehicles for Lionel Barrymore, Freddie Bar-
tholomew, Wallace Beery, Joan Crawford,
Nelson Eddy, Clarke Gable, Greta Garbo, Fer-
nand Gravet, Myrna Loy, Jeanette MacDonald,
the Marx Brothers, Robert Montgomery,
Eleanor Powell, William Powell, Luise Rainer,
Rosalind Russell, Norma Shearer, Margaret
Sullavan, Robert Taylor and Spencer Tracy.
The company's contemplated pictures for the
new season, either in preparation or produc-
tion, are : Three in color, including "Northwest
Passage," starring Robert Taylor, Spencer
Tracy and Wallace Beery, with W. S. Van
Dyke directing ; "The Wizard of Oz," with
Ray Bolger, Mervyn LeRoy producing, and
"Twenty Thousand Leagues Under the Sea,"
based on the Jules Verne novel.
At least two films to be made by the British
studio will be released here, similar to the pro-
cedure followed with "A Yank at Oxford." One
will be James Hilton's 'Goodbye Mr. Chips,"
starring Robert Donat, Sidney Franklin direct-
ing. The other is A. J. Cronin's "The Citadel,"
with Robert Donat and Rosalind Russell, King
Vidor directing.
Additional Pictures
Other pictures will be :
"Marie Antoinette" with Norma Shearer and
Tyrone Power heading an all-star cast ;
"The Thin Man Returns," co-starring Wil-
liam Powell and Myrna Loy ;
Two Kipling stories, "Soldiers Three" and
"Kim," the latter starring Freddie Bartholo-
mew ;
"Idiot's Delight," co-starring Clark Gable and
Norma Shearer, with Clarence Brown direct-
inf< '
"Maiden Voyage," co-starring Luise Rainer
and Robert Montgomery ;
"Tell It to the Marines," co-starring Robert
Taylor and Spencer Tracy;
"The Women," long-run success on the
Broadway stage, starring Norma Shearer, with
Hunt Stromberg as producer in association with
Max Gordon, who staged the play ;
"How to Win Friends," based on Dale Car-
negie's book, with Stromberg as producer ;
Richard Sale's novel of escape from Devil's
Island, "Not Too Narrow, Not Too Deep ;
"Sea of Grass," with Spencer Tracy ;
"The Great Canadian," a story about hockey,
with Clark Gable ;
"Fidelity," with Joan Crawford ;
"I Love You Again," with William Powell
and Myrna Loy ;
"Stand Up and Fight" and "Bad Man of Ari-
zone," with Wallace Beery;
"One Young American," with Beery and
Freddie Bartholomew ;
"Boy's Town," with Spencer Tracy and
Mickey Rooney ;
A Marx Brothers comedy, untitled ;
"Honolulu," the cast for which has not yet
been announced.
Musicals will include "Broadway Melody of
1939," with an all-star cast ; "Adventure for
Three," starring Jeanette MacDonald, with
Robert Z. Leonard as producer-director ; "The
Great Waltz," co-starring Fernand Gravet and
Miliza Korjus; "Sweethearts," co-starring
Jeanette MacDonald and Nelson Eddy ; "Bala-
laika," adaptation of the continental European
stage success, with Ilona Massey and Ray Bol-
ger.
Directors and Featured Players
M-G-M directors under contract for 1938-39
include Frank Borzage, Clarence Brown, Ed-
ward Buzzell, Jack Conway, George Cukor,
Charles Dorian, Julien Duvivier, George Fitz-
maurice, Victor Fleming, Sidney Franklin,
Robert Z. Leonard, Edwin L. Marin, J. Walter
Ruben, Reinhold Schunzel, George Seitz, Errol
Taggart, William Thiele, Richard Thorpe, W.
S. Van Dyke and Sam Wood.
Featured players under contract to M-G-M
include Elizabeth Allan, Kenny Baker, John
Beal, Janet Beecher, Robert Benchley, Ray Bol-
ger, Fanny Brice, Virginia Bruce, Peter Bull,
Billie Burke, Lynne Carver, Jean Chatburn,
Alan Curtis, Melvyn Douglas, Buddy Ebsen,
Reginald Gardiner, Judy Garland, Greer Gar-
son, Charley Grapewin, Virginia Grey, William
Henry, Fay Holden, Henry Hull, Ruth Hussey,
Josephine Hutchinson, Betty Jaynes, Rita
Johnson, Allan Jones, Miliza Korjus, Hedy
Lamarr, Jacqueline Laurent, Delia Lind, Ilona
Massey, Una Merkel, Frank Morgan, Robert
Morley, Stanley Morner, George Murphy,
Dennis O'Keefe, Maureen O' Sullivan, Reginald
Owen, Barnett Parker, Cecelia Parker, Nat
Pendleton, Walter Pidgeon, Florence Rice,
Mickey Rooney, Lionel Royce, Ann Ruther-
ford, Gale Sondergaard, Robert Spindola, Ken-
neth Stevens, James Stewart, Lewis Stone, Rose
Stradner, Franchot Tone, Helen Troy, Sophie
Tucker, Lana Turner, Johnny Weissmuller,
Phyllis Welch, Warren William and Robert
Young. .
Promotions Announced
Promotions announced at the two-day con-
vention included :
Morris Wolf, formerly branch manager in
Boston, to district manager of the territory
embracing Boston and New Haven ; John J.
Maloney, formerly branch manager at Pitts-
burgh, to district manager over the territory
comprising Cleveland, Pittsburgh and Cincin-
nati. Promotions will be made next week to
fill the managerial positions in Pittsburgh and
Boston, it was announced.
Home office representatives who attended the
Kansas City meeting included Al Lichtman,
Mr. Rodgers, E. M. Saunders, T. J. Connors,
Si Seadler, A. F. Cummings, E. W. Aaron and
W. R. Feruson.
District managers included E. K. O'Shea, C.
E. Kessnich, G. A. Hickey, J. E. Flynn, H. P.
(Continued on following page)
28
MOTION PICTURE HERALD
March 19, 1938
COMPANIES PUSHING SALES DRIVES
{Continued from preceding page)
Wolfberg and S. A. Shirley. Also present
were J. J. Maloney, M. N. Wolf, Robert Lynch
of Philadelphia; Frank C. Hensler of Kansas
City, and W. F. Hayner of Canada.
52, Paramount Minimum
Advance word on Paramount's product for
1938-39 was brought to New York by Robert F.
Gillham, director of advertising, from three
weeks of product conferences at the studio.
While mentioning the decision for a minimum
of 52, compared with previous season averages
of 60, Mr. Gillham said that definite program
construction will not be effected until the ar-
rival in Hollywood, in a few weeks, of Barney
Balaban, president ; Stanton Griffis, chairman
of the executive committee, and Neil F. Agnew,
distribution. They will confer with Adolph
Zukor, in charge of production.
Paramount is one distributor considering
regional sales meetings instead of a national
convention.
The company's sales drive activities revolve
around "Paramount on Parade Around the
World."
Twentieth Century - Fox Budgets
Second to definitely decide on regional con-
ventions instead of a national meeting, Twen-
tieth Century-Fox wil start a series, at Kansas
City, April 1st and 2nd.
The production budgets for six pictures to
be produced in England by Twentieth Century-
Fox for release during the 1938-39 season will
be set during conferences in Hollywood next
week, Sidney R. Kent, president, said this week
when he left New York for the Coast. With
Mr. Kent were John D. Clark, vice-president
and general sales manager, and Charles E. Mc-
Carthy, director of advertising and publicity.
The conferences on the new season's product
will be with Darryl Zanuck, production head,
and Joseph M. Schenck, board chairman. Mr.
Zanuck, according to Mr. Clark, will person-
ally supervise production of 30 films on the
new season's program, an increase of six pic-
tures over those he supervised for the current
season.
Plans for the six films to be produced in
England were discussed by Robert T. Kane,
executive producer of the company's studios at
Denham, England, and Mr. Zanuck during
the last few weeks. Mr. Kane arrived in New
York this week and sailed for England on board
the Bremen.
After attending the conferences on the coast,
Mr. Kent will sail for Europe to attend the
company's annual European and British sales
conventions which will be held in Paris, May
Sth, 6th, and 7th, and in London May 12th,
13th and 14th.
RKO Centering on Drive
While RKO's management is rounding
out corporate changes, the sales division is
concentrating on the "Ned Depinet" sales
drive, reporting this week that H. Green-
blatt's exchange at Cleveland has taken the
lead in billings, followed by C. Boasberg's
Buffalo branch, and the Indianapolis office,
managed by R. C. Churchill.
The Hollywood production forces were on
hand this week to greet Pandro Berman,
returning from the New York home office
with a new contract as vice-president in
charge of all RKO filming. Accompanying
Mr. Berman westward, to set 1938-39 pro-
duction, were Leo Spitz, president; J. R.
KENT DRIVES' AWARDS
WON BY 832 EMPLOYEES
A total of S3 2 employees of Twen-
tieth Century-Fox have earned prizes
in the last three Sidney K. Kent annual
drives and the number of checks dis-
tributed in the various contests has to-
taled 1,297. The prize contribution
totaled 1 94 individual awards in 193 5,
629 in 1936 and 474 in the 1937 com-
petition, the winners of which were re-
cently announced.
The two prize contests on sales per-
formances on the 193 7-' 3 8 "Tarzan"
and Outdoor series will terminate at
the end of April, Each of the contests
provides for seven prizes, with $5,000
to be distributed on the Outdoors
drive and $2,5 00 in the "Tarzan"
contest. These awards are gifts of Sol
Lesser, producer.
McDonough, who will assist Mr. Berman,
in charge of studio finances, and Jules Levy,
of the distribution department.
Warner-Schlesinger Contract
Gradwell L. Sears, general sales manager
of Warner Brothers ; Carl Leserman, Mr.
Sears' assistant, and Mort Blumenstock and
Sam Schneider, of the home office executive
staff, will leave New York for the coast next
Thursday to confer with H. M. and Jack
Warner and studio officials on the new sea-
son's plans.
The releasing contract between Warner
Brothers and Leon Schlesinger, cartoon pro-
ducer, has been renewed for two years. Nor-
man Moray, Vitaphone short subject sales
head, left Hollywood for New York after
'concluding the deal. Mr. Schlesinger is at
present ill, is a Hollywood hospital, suffer-
ing from a kidney ailment.
Columbia Conference
Columbia Pictures already has held its
pre-season studio conferences, attended by
Harry Cohn, and with Jack Cohn, vice-
president, A. Schneider, treasurer, and A.
Montague, general sales manager, attending,
in Hollywood.
Columbia has 491 more accounts on its
books for the season 1937-'38 than it has
ever had in its history, Columbia district
managers, meeting in New York, were told
this week as the Montague Good Will Cam-
paign arrived at the halfway mark.
Columbia has sold more than 2,500 con-
tracts for next year's product, 304 more than
the pre-convention total on last year's
product.
Already announced for 1938-39 is a series
of Spanish pictures, to be made by Jamie
Del Amo of Cantabria Films, and Larry
Darmour's new series of six with Jack Holt.
Quotas set by the sales department of
United Artists, under the direction of Andy
W. Smith, Jr., general sales manager, have
been exceeded by 19 of the 32 branch offices,
in the Better Business Drive, now entering
its final month, according to George J.
Schaefer, vice-president and general man-
ager. Haskell Masters' Canadian district is
leading, with Bob Mochrie's Southern dis-
trict in second place; Far West third; Mid-
west, fourth ; Central, fifth and East, sixth.
Golden Promoted
Of possible effect on Monogram's 1938-39
product was the announcement on Tuesday
that Edward A. Golden, sales manager of
Monogram, is to be promoted at the next
board meeting becoming vice-president in
charge of exchange operations, and execu-
tive assistant to W. Ray Johnston, president,
permitting Mr. Johnston to spend more time
at the studios with Scott Dunlap, vice-presi-
dent for production for Monogram, on pro-
duction of the 1938-39 program which starts
soon. The promotion will take effect at
once. George Weeks, former sales executive
of GB Pictures, succeeds Mr. Golden as
Monogram's sales manager.
A national convention of franchise holders,
branch managers and salesmen will be held
by Monogram in Cincinnati March 24th to
27th. Plans also have been made for a
regional meeting in Hollywood for Los
Angeles, San Francisco, Portland, Seattle
and Denver sales staffs. The regional ses-
sion is to be held at the end of this month.
Republic's first large convention will be
held in Hollywood May 2nd to 5th and will
be attended by home office executives, fran-
chise holders, field supervisors, branch heads
salesmen and bookers.
Mr. Johnston already has announced 52
features for 1938-39, five to cost $100,000
each. Purchases have been made on 14
stories, including Jackie Cooper's "Streets
of New York;" "That Old Gang of Mine"
and "Quincy Adams."
1,000 Attend Warner Banquet
The ninth annual banquet and ball of the
Warner Club was held at the Waldorf-
Astoria Hotel, New York, last Saturday
night and was attended by more than 1,000
persons. Arrangements for the affair were
made by a committee headed by Arthur
Sachson, president of the club.
4,000 Houses for Rogers Subject
Four thousand theatres are expected to-
play "For Auld Lang Syne," short subject
produced by Warner Brothers to help pro-
mote the annual drive in behalf of the Will
Rogers Memorial Hospital at Saranac,
N. Y. The cast includes Dick Powell, Rudy
Vallee, James Cagney, Bonita Granville,
Hugh Herbert, Allen Jenkins, Marie Wil-
son, Johnnie Davis, Mabel Todd and the
Schnickelfritz Band.
"Snow White" to Loew's
"Snow White and the Seven Dwarfs"
will play a group of theatres in Loew's New
York circuit in accordance with a deal
signed with RKO Radio.
Marchl9,l938 MOTION PICTURE HERALD 29
INDUSTRY URGES ELIMINATION OF
QUOTAS IN TRADE AGREEMENTS
U. S. Negotiating with British
Board Group; Separate Film
Pact with Czechs; Canadian
Accord Awaiting Renewal
The motion picture industry, pictured a
few days ago by the Department of Com-
merce as having suffered substantial losses
in the international film field, is seeking
complete elimination of quota restrictions in
the proposed reciprocal trade agreement
with the United Kingdom.
The plea was contained in briefs filed re-
cently by representatives of the motion pic-
ture industry in the United States. The in-
dustry is resting its entire case on the briefs
and, for this reason, no representatives of
the film industry sought to voice opinions
at the hearings being conducted this week
by the Committee for Reciprocity Informa-
tion in Washington.
F. H. Coregan, of the Radio Corporation of
America Manufacturing Company, was the only
witness connected in any way with the film
industry who was scheduled to speak before the
committee. Mr. Coregan appears before the
committee Friday concerning radio, phonograph
and film sound equipment.
Oppose British Quota
Although the exact contents of the briefs filed
with the State Department were not divulged,
a spokesman summarized the plea by declaring :
"We want to do away with all quotas. We
are utterly opposed to the English quota. The
industry hopes the negotiations will relieve us
of the British quota, despite the recent parlia-
mentary actions.''
Francis L. Burt, of Motion Picture
Herald's Washington bureau, cited another
reason why film industry representatives were
not appearing at this week's hearings. "The
question of motion pictures is not scheduled to
be discussed, as they are an export, rather than
an import problem, involving restrictions and
quotas rather than duty rates," Mr. Burt wrote.
The Czech Demands
Mr. Burt also reported that the demand of
the Czechoslovakian government for a separate
agreement covering motion pictures, agreed to
by the State Department last week in order to
prevent delay in the consummation of the
reciprocal trade pact with that government, is
not expected to establish a precedent to be fol-
lowed by the United Kingdom.
There were no indications in Washington
this week that the British negotiators would
single out motion pictures or any other par-
ticular commodity for separate consideration
apart from the general agreement, Mr. Burt
reported.
Representative Sails
"In accepting the Czech demand for a sep-
arate film treaty," he continued, "the State De-
partment was not actuated by reluctance to
consider the subject but by a desire to keep our
treaty arrangements as simple as possible, with
a_ minimum number of agreements with indi-
vidual countries. British officials are repre-
sented as also believing that the fewer number
of treaties with a single country the better."
The British negotiators, he added, have given
no indication that they consider films to be any-
TRADE PACT? ITS
NEWS TO GOVERNMENT
Although several film companies
have been notified by representatives
in Australia that a delegation from
that country soon will arrive in the
United States to negotiate a reciprocal
trade agreement, which will involve
films, the State Department says it has
not yet heard about it.
At the offices of the Motion Picture
Producers and Distributors it was an-
nounced that the reports had been
heard from several companies but that
queries to the State Department had
failed to confirm them.
thing but an ordinary commodity to be dealt
with the same as any other merchandise.
In consenting to a separate agreement with
Czechoslovakia on films, the United States in-
sisted that negotiations for the pact be under-
taken as soon as possible. With this in mind,
Paul Culbertson, assistant chief of the Eu- .
ropean affairs division of the state department,
sailed this week for Prague to negotiate the
agreement.
The United States is seeking removal of re-
strictions which Czechoslovakia has placed on
American films. Among these is double censor-
ship, for each of which a heavy fee is required.
The British trade agreement is being nego-
tiated with a committee of nine members of
the British Board of Trade. They include A.
E. Overton, F. Grant, N. E. Archer, J. A.
Stirling, G. L. Watkinson, W. E. Rhydderch,
Miss H. D. Lupton, M'iss J. C. Forrester and
Miss T. H. Hammond.
The Canadian Pact
Included in the negotiations will be the pro-
posed new United States pact with Canada,
although separate hearings are expected to be
held by the reciprocity committee on this pro-
posed agreement. The present agreement with
Canada, one film industry representative ex-
plained, has worked out satisfactorily and only
minor changes are being sought by motion pic-
ture companies. The changes were requested in
a brief.
Coincident with this disclosure was the an-
nouncement by the Department of Commerce
that exports of films to Canada increased during
1937 as compared to the previous year. Ex-
ports last year totaled 21,145,000 feet valued at
$654,000 as compared with 17,276,000 feet
valued at $578,000 in 1936.
Repercussions
The report that Hollywood's supremacy in
the international motion picture field was
threatened was released by Nathan D. Golden,
chief of the Motion Picture Division, Bureau
of Foreign and Domestic Commerce. He said :
"The 'totalitarian' trend in various areas
brought significant repercussions in the film
business during 1937. The undeclared hostil-
ities in the Far East and the civil war in Spain,
and the unsettled conditions in other parts of
the world have occasioned our American film
distributors considerable concern and have un-
questionably resulted in substantial loss of
revenue."
Transfer of GN
Action Is Sought
A move to transfer Grand National's
77B reorganization proceedings from Los
Angeles to the jurisdiction of the Federal
court in New York has been started by a
committee of stockholders formed in Phila-
delphia. The committee, representing small
stockholders, bases its planned action on the
ground that the company transacts its prin-
cipal business in the east.
Isadore Stern, a Philadelphia stockholder,
is acting as chairman and steering head for
the group. The committee's temporary
headquarters have been established in Mr.
Stern's law offices in the Packard Building,
Philadelphia. He said that headquarters
would be moved to New York after the
committee had decided on a definite course
of action.
Anne Rosenthal, home office attorney for
Grand National, said this week that while
Grand National Films, Inc., is a Delaware
corporation, Grand National Studios, Inc.,
is a California corporation and that the
company's principal assets were transferred
to the coast about a year ago when Inter-
national Cinema, Inc., was given a contract
for printing and possession of the negatives.
Miss Rosenthal expressed the opinion that
the committee's challenge of the California
court's jurisdiction would not make much
headway, at least not until after Monday's
hearing in the Federal district court in Los
Angeles which is to decide whether the
reorganization proceedings are to remain in
effect.
Grand National will handle the American
distribution of "He Loved an Actress,"
English film produced by William Rowland.
Lupe Velez, Wallace Ford and Ben Lyon
are featured.
Ullman Arranges New
Pathe Spain Coverage
Arrangements for Pathe News coverage
of the Spanish civil war were made by Fred-
eric Ullman, Jr., during his European trip,
he said last week on his arrival on the Queen
Mary. Two cameramen have been stationed
with the warring forces. The first pictures
from the front have arrived.
Pathe staffs in Sweden and Austria have
been augmented by arrangement with local
organizations, and the newsreel's European
crews now total about 20, he said. While
abroad Mr. Ullman arranged for distribution
of French and German versions of "Quin-
tupland," two-reel short subject on the
Dionne quintuplets, which will be dubbed in
Paris. The German version is for Austria
and Switzerland.
Roy Simmonds, British publicity director
of Twentieth-Century-Fox, has been made a
member of the board of directors of Twen-
tieth Century-Fox Film Company, Ltd., of
Great Britain.
30
Tracy, Rainer and
IVarners Among
Academy IVinners
Spencer Tracy and Luise Rainer shared
honors with Warner Brothers in the annual
Awards of the membership of the Academy
of Motion Picture Arts and Sciences, pre-
sented last Thursday night before an audi-
ence of 1,300 at the Biltmore Bowl in Los
Angeles. From a hospital bed Mr. Tracy
phoned his thanks for the vote that his work
in Metro-Goldwyn-Mayer's "Captains Cour-
ageous" had been the best performance by
an actor in 1937. Miss Rainer's contribution
to MGM's "The Good Earth" was adjudged
the best job done by an actress. It was her
second successive Academy triumph. War-
ners' "The Life of Emile Zola" was desig-
nated the top production of the year.
To Darryl F. Zanuck went the Irving S.
Thalberg Memorial Award, presented for
the first time and fashioned by Bernard
Soper, sculptor, for the producer who
showed the most consistently high quality
of production achievement in pictures per-
sonally produced.
Bob Burns was master of ceremonies at the
dinner dance, which had been postponed for a
week because of the floods. Mr. Burns was
introduced by Frank Capra, president of the
Academy.
Additional Winners
Other winners of the Awards, which in-
cluded gold statuettes, plaques and certificates,
were :
Director — Leo McCarey, for "The Awful
Truth," Columbia.
Supporting Actor — Joseph Schildkraut, "The
Life of Emile Zola," Warner.
Supporting Actress — Alice Brady, in "Old
Chicago," Twentieth Century-Fox.
Original Story — William A. Wellman, and
Robert Carson, "A Star Is Born," Selznick-
United Artists.
Adaptation — Norman Reilly Raine, Heinz
Herald and Geza Herczeg, "The Life of
Emile Zola."
Short Subjects — Cartoon: "The Old Mill,"
Walt Disney-RKO ; One-Reel Black and
White : "Private Life of the Gannets," Educa-
tional-Twentieth Century-Fox ; Two-Reel
Black and White: "Torture Money"; Color:
"Penny Wisdom," Pete Smith-MGM.
Assistant Director — Robert Webb, "In Old
Chicago."
Film Editing— Gene Havlick and Gene Mel-
ford, "Lost Horizon," Columbia.
Dance Director — Hermes Pan, "Damsel in
Distress," RKO.
Music — Best Song: Harry Owens, "Sweet Le-
lanie" from "Waikiki Wedding," Paramount ;
Best Scoring : "One Hundred Men and a
Girl," Universal.
Technical Awards
The following technical awards were pre-
sented :
Art Direction — Stephen Goosson and Paul
Murphy, "Lost Horizon."
Cinematography — Karl Freund, "The Good
Earth."
Sound Recording — Thomas T. Moulton, "Hur-
ricane," Samuel Goldwyn-United Artists.
Special Awards
Special awards, in addition to the one pre-
sented to Mr. Zanuck, were as follows :
A gold statuette to Mack Sennett for his last-
MOTION PICTURE HERALD
ing contribution to the comedy technique of the
screen ;
Wooden statuette in miniature to Edgar Ber-
gen's "Charlie McCarthy" ;
Scroll certificate to the Museum of Modern
Arts Film Library for collecting films from
1895 to the present ;
Plaque to W. Howard Greene for the color
photography in "A Star Is Born."
Scientific Awards
Scientific awards were made in the following
classifications :
Class 1 (Statuette and plaque) — Agfa Ansco
Corporation, for Agfa "supreme" and "ultra
speed panchromatic" film negative.
Class II (Plaques) — Walt Disney Produc-
tions, Ltd., for design and application to pro-
duction of "multiplane camera" ; Eastman
Kodak Company for two fine-grain duplicating
film stocks ; Farciot Edouart and Paramount,
for development of "Paramount dual screen
transparency camera setup" ; Douglas Shearer
and MGM's sound department for method of
varying the scanning width of variable density
sound tracks ("squeeze tracks") for further re-
duction of noise.
Class /// — John Arnold and MGM's camera
department for improvement of the semi-auto-
matic follow focus device and its application to
all MGM studio cameras ; John Livadary, di-
rector of sound recording for Columbia, for
application of the "bi-planar light valve" ;
Thomas T. Moulton and the United Artists
sound department .for application to sound re-
cording of volume indicators which have a
peak reading response and linear decibel scales ;
RCA Manufacturing Company for introduction
of the modulated high-frequency method of de-
termining optimum photographc processing con-
ditions for variable width sound tracks ; Joe
Robbins and Paramount for exceptional applica-
tion of acoustic principles to sound-proofing of
gasoline generators and water pumps ; Douglas
Shearer and MGM for design of the film drive
mechanism incorporated in the ERPI 1010 re-
producer.
The Screen Directors Guild protested that
the Academy should have permitted a vote on
the Government's documentary picture, "The
River."
John Lee Mahin, president of Screen Play-
wrights, Inc., nominated with Marc Connelly
and Dale Van Every for the screenplay award
for their work on "Captains Courageous," had
withdrawn from the competition, saying that
the voting qualifications for writers were not
sufficiently strict. The rules had established
fulfilment of the qualifiations for membershp in
the Writers Guild as the requirement for par-
ticipation in the balloting.
Form Documentary Company;
Paul Rotha a Consultant
American Documentary Films, Inc., iden-
tified by its owners as ADFI, has been
formed by Raymond Rich Associates to make
films for both commercial and non-commer-
cial distribution. Productions will feature
current achievements and problems in sci-
ence, industry, agriculture, education and
government.
Paul Rotha, long identified with the docu-
mentary film movement in England, will act
as production consultant. Also associated
with the company are Raymond Rich, for-
mer director of the World Peace Founda-
tion ; Donald Slesinger, formerly of the Yale
Institute of Human Relations and Dean at
the University of Chicago, and Ralph Steiner
and Willard Van Dyke.
Mr. Steiner served as photographer on
"The Plough That Broke the Plains," and
Mr. Van Dyke helped photograph "The
River," the documentary films made by the
Farm Security Administration.
Headquarters are at 11 West 42nd Street,
New York.
March 19 1938
Film Supervision
Actions Noted in
Six Localities
The Motion Picture Distributors Asso-
ciation of Canada decided this week that
weekend features at any Toronto theatre
may be changed without expense to the
exhibitor when a picture is not considered
suitable for children. In Omaha a board
was appointed to supervise public amuse-
ment places; in Louisville, Ky., police noti-
fied the National theatre that "strip tease"
acts must go ; Massachusetts and New Jer-
sey legislative committees were considering
consorship bills and the New York appellate
court upheld the ban on "Tomorrow's Chil-
dren," sex sterilization film.
The Toronto action was decided upon at
a meeting between the MPDA and the
Toronto Home and School Association.
Under the Ontario Theatres Act, matinee
performance on Saturdays or holidays are
the only occasions when juveniles may at-
tend without adult escorts.
One Saturday attraction already has been
changed. "Wine, Women and Horses" was
canceled on complaint of Mrs. J. A. Shew-
felt, chairman of the radio and visual enter-
tainment committee of the school organi-
zation.
The Omaha board is composed of three
men and two women and was appointed by
the mayor. Board members said they be-
lieved the double feature question "should
be left to parents."
The Louisville police department also de-
manded that the National theatre there,
which recently resumed operations with
vaudeville, burlesque and films, cease dis-
tributing books, phamplets, etc., that are
suggestive.
The two proposed censorship bills in Mas-
sachusetts were taken under consideration
by the Committee on State Administration
of the legislature in executive session. The
move followed a public hearing in which
Joseph Brennan of Allied Theatres of Mas-
sachusetts pleaded the case of the industry,
saying that present censorship regulations
as well as the industry's self-regulation are
adequate.
A bill to provide for a board of three for
film censorship is being considered by the
House Ways and Means Committee of the
New Jersey legislature. Assemblyman John
Kerner is its sponsor.
The New York Board of Regents sub-
committee screened "Remous" and "I Vant
to Be Alone" at the State Office Building in
New York City. No decision has been an-
nounced. The subcommittee includes George
J. Ryan, Susan Brandeis and Gordon Knox
Bell.
No films, either feature or short subjects,
were completely rejected by the Board of
Moving Picture Censors for Nova Scotia
during 1937. A total of 1,958 films were ex-
amined, consisting of 507 features, 604 short
subjects, 509 trailers, 321 newsreels and 17
serials. Only 93 deletions were ordered by
the board. Of the features examined 15
were English productions and two were
French. The board's report showed that
there are 59 theatres operating in Nova
Scotia from which a revenue of $175,893.80
was derived by the Provincial Government.
WHAT'S WRONG WITH THIS SITUATION?
Claudette in a bathing suit and Gary not even interested —
that'll never do — Hey! MR. LUBITSCH!!!!
CLAUDETTE COLBERT • GARY COOPER
" BLUEBEARD'S EIGHTH WIFE "
EDWARD EVERETT HORTON • DAVID NIVEN • ELIZABETH PATTERSON • HERMAN BING
Screen Play by Charles Bracken and Billy Wilder- Based on the Play by Alfred Savoir- English Play Adaptation by Charlton Andrews
PRINTED IN U.S.*.
PRODUCED AND DIRECTED BY
ERNST LUBITSCH
A PARAMOUNT PICTURE
March 19, 19 3 8 MOTION PICTURE HERALD 33
ATTACK ADMINISTRATION'S SPENDING
ON PUBLICITYAND FILM'PRO PAGAN DA'
Exhibitors Again Eligible for Loans
From Government Up to $10,000
Enactment of the new housing legislation by Congress has paved the way for re-
sumption of the Federal Housing Administration loans to exhibitors and other "little"
business men for modernization and improvement of their establishments, which
ceased a year ago with the expiration of the first FHA modernization campaign.
Theatre owners will be enabled to secure up to $10,000 for alterations and the in-
stallation of immovable equipment in the same way as they secured credit under the
original act.
Officials of the FHA said this week that the regulations surrounding these loans
will be practically the same as those in effect under the first program — that is, the
money is to be expended only for permanent work, such as remodeling, new lighting
fixtures and new equipment of an immovable nature.
No actual money will be advanced by the Government agency, which will confine
its operations to the insuring of the loans, which are to be made locally by commercial
lending institutions under restrictions as to interest and charges.
Money advanced to exhibitors and other business men will be on a five per cent
discount basis, which works out at 9.72 per cent interest — said to be the lowest inter-
est at which commercial loans of this character have ever been made. Exhibitors and
other borrowers will have five years to pay off the loans.
Eligibility requirements for borrowers will be simple, the ma)or requirement being
that they have an assured income which will enable them to repay the loan, and either
own or have an approved lease on the property they occupy. In the case of rented
quarters, it will be required that the lease run at least six months longer than the
term of the loan.
Congressman Asks Inquiry of
Costs; $118,000 Budgeted
by WPA Alone for One of
Several Series of Pictures
Congress has been asked to put a stop to
the Administration's "heavy spending" for
publicity in press, radio and motion picture
"propaganda" for the New Deal.
Citing the existence in New Deal
agencies of some 270 "highly paid press
agents," creating New Deal news, radio
and motion picture propaganda, despite a
federal law prohibiting such procedure,
J. Parnell Thomas, Republican Congress-
man from New Jersey, has petitioned the
House to investigate.
Representative Thomas, who introduced
a resolution for an inquiry by a nine-man
House committee, called attention to the
Act, approved Oct. 12, 1938 (38 Stat.
L. 212), expressly forbidding executive de-
partments to employ publicity "experts"
without specific authorization. Many of the
"experts" have been concentrating on mo-
tion pictures for the New Deal's "alpha-
betical agencies" almost since the present
Administration took office.
While Congressman Thomas concedes it is
difficult, because of the multiplicity of agencies
and offices, to estimate accurately the full cost
to taxpayers, he cites, as an example a $600,-
000-a-year "propaganda" publicity bill.
Cost Never Determined
Just how much money is spent by the federal
government specifically for motion pictures
never has been determined. Not even the Na-
tional Emergency Council, which is the "clear-
ing house" for all New Deal information, has
ever ascertained the amount. Some idea, how-
ever, of government film expenditures for New
Deal agencies has trickled through on occa-
sion from Washington, including the $118,000
budgeted by the Works Program Administra-
tion alone, for one of several series, to show
New Deal projects in progress.
Not involved in the attack is the estimated
$700,000 spent by the Army and Navy in film
rentals to distributors for product to entertain
soldiers and sailors.
Criticism of "propaganda" films has been re-
peated in Congress since June, 1936, when
Pennsylvania's Republican Senator Davis called
on Congress to investigate "emergency" gov-
ernmental agency picture activities. He cited
the WPA and the Senate Committee on Ex-
penditures in Executive Departments included
filming operations of the Federal Emergency
Relief Administration. A party vote prevented
an inquiry.
Fifty WPA reels had been planned before
the attack, "each film captioned in such a man-
ner as to make it clear to observers which
Democratic Congressman had wangled what
works improvements for his district."
Diversion of Funds Charged
Representative Bertrand Snell of New York,
Republic floor leader, charged the WPA with
diverting to films funds intended for the idle.
Democratic Senator Rush Holt, of West Vir-
ginia, joined the attack, and Harry Hopkins,
WPA Administrator, publicly admitted "ear-
marking" between $50,000 and $60,000 for film-
ing.
Other Administration pictures were turned
out in 1936 as "trial balloons." Chief among
them in point of attention attracted and criti-
cism aroused was "The Plough That Broke
the Plains," produced by the Resettlement Ad-
ministration under Rexford Guy Tugwell and
offered to exhibitors without charge.
At the same time the Department of Com-
merce came out with "Commerce Around the
Coffee Cup," a one-reeler, with Lowell
Thomas as actor and narrator, explaining de-
tails of international coffee commerce.
The New Deal had the Department of Agri-
culture make three films: "Stop Forest Fires,"
"Life of Plants" and "Norris Dam."
Elaborate Plans in 1936
The trade turned serious attention to gov-
ernmental filming in July, 1936, when elaborate
plans were revealed at Washington for dissemi-
nation of "information" through the screen — the
Presidential campaign was in the making.
The Works Progress Administration revised
its earlier filming program and decided on a
series of 30 subjects, each to cost $6,000, for
a total of $118,000; the Resettlement Adminis-
tration again tried to get theatrical distribu-
tion for its "Plough That Broke the Plains,"
and the Federal Housing Administration called
for bids for using "Better Housing News" in
regular newsreel releases. Pathe News took
this assignment, but apparently gave the sub-
jects limited distribution.
Sydney MacKean, former newsreel man, was
assigned by the WPA to supplv the news-
reels with WPA "footage." He spent $81,000
in 1936, and shot 200,000 feet, but the material
just did not fit with current newsreel needs.
Pathe News again entered the Government
film service under contract as a commercial
producer, with "Making a Better Indiana," also
for the WPA.
$90,000 by Records Division
In eight months of 1936 the Motion Picture
Records division of the WPA spent $90,000, the
greater part for operating expenses.
The WPA openly set out to buy its way to
the theatre public in July, 1936, when it in-
vited 40 producers and the newsreels, excluding
Universal — "an oversight" — to submit bids for
production of one WPA subject monthly, with
a guarantee to release them "through the
medium of a nationally-distributed newsreel."
The newsreel idea died aborning, but the WPA
did give Pathe a contract to produce an un-
limited number of 600-foot subjects, at $4,280
each.
Open political warfare resulted from the
WPA-Pathe contract, embroiling both Demo-
cratic and Republican parties. John D. M.
Hamilton, Republican Committee chairman,
said, "The money for these films comes from
the taxpayers ; it was for relief of human suf-
fering." Regardless, WPA and Pathe contin-
ued with film production, and in November the
WPA took to the air with a National Broad-
casting hookup for a Federal Theatre Project
vaudeville show, later extending its projects
for public consumption to the production of
Sinclair Lewis' "It Can't Happen Here" in 17
cities, after MGM had turned down the play
for film production.
Difficulties surrounding ascertainment of total
government film expenditures are many be-
(Continued on following page, column 1)
34
MOTION PICTURE HERALD
March 19, 1938
NO SPECIFIC FILM APPROPRIATIONS
(Continued from preceding page)
cause no specific appropriations for motion pic-
ture work are made by Congress. The film ex-
penditures come out of appropriations for "in-
formational" (publicity) services, in the case
of some departments and agencies, and from
other sources. Some agencies are operated on
funds allocated by the President from unem-
ployment relief appropriations, such as the
WPA.
There are differences in the bases on which
various departments produce motion pictures.
The War and Navy Department have motion
pictures for training purposes ; they also have
historical films- — pictures taken during the
World War, for instance — some of which are
being kept in the archives.
Other departments have pictures designed to
aid industries. In this group are the Depart-
ment of Agriculture, with its films on farm
problems ; and the Interior Department, whose
Bureau of Mines has produced films credited
with publicizing methods of operating which
have reduced fatalities.
"Institutional Advertising"
A third type of production is called "institu-
tional advertising." An example is found in
the Interior Department in the pictures pro-
duced to popularize the National Parks. The
department has made pictures of Indian life,
and a film on the Virgin Islands which in-
creased the tourist trade.
The straight-out propaganda films are pro-
duced mostly by the New Deal emergency bu-
reaus. Outstanding examples are the pictures
produced by the WPA.
The New Deal agencies justify their film ac-
tivities as providing an "historical record," al-
though in some cases privately admitting that
pictures of roads under construction are not
particularly interesting from an historical point
of view.
Propaganda Classified, Too
There are classifications even in propaganda.
While the WPA pictures are criticized as for
the glorification of the New Deal, films pro-
duced by the Federal Housing Administration
are defended as showing the people how they
can take advantage of opportunities offered by
the Government. Criticism generally is directed
at the wholesale manner in which the campaign
was carried out.
Because of the several types of pictures pro-
duced, often two or more by the same depart-
ment, ascertainment of expenditures is almost
impossible. Officials of the agencies know, but
in most instances they are not telling.
There are nearly 300 persons engaged in pub-
licity for the departments, bureaus, administra-
tions, offices and commissions which comprise
the Federal establishment. Yet in not one ap-
propriation bill is there any mention of "pub-
licity" service, and Congress has ruled repeated-
ly that "press agents" are not to be employed.
Accordingly, there are throughout the Gov-
ernment directors of information, liaison offi-
cers, "special assistants" to various officials, and
numerous other classifications of employees
whose duties are regardless of title, publicity
and propaganda, in press, radio and films.
Cost Reduction Sought
Efforts to reduce the cost of Government
filming by concentrating all motion picture work
in the Government Printing Office have been
made in bills, introduced by Representative Wil-
liam T. Schulte (Democrat, Indiana) and Sena-
tor Elmer D. Thomas (Democrat, Oklahoma).
At present there are available for distribution
in one way or another nearly 400 motion pic-
tures in various government departments and
agencies.
The Department of Agriculture has close to
200 of these, the Interior Department well over
100. The Navy Department has 24, all in both
35 and 16 mm., all in sound, and 20 of them
also in silent prints. The Bureau of Mines has
54 subjects; Commerce Department, 6; Interior,
69; Mines, 54; Labor, 7, and Treasury, 4.
Of the pictures dealing directly with Roose-
velt Administration activities, there are 17 pic-
tures on the CCC alone; the Social Security
Board has a number advertising its activities in
various states ; the Works Progress Adminis-
tration has its pictures, the Tennessee Valley
Authority has five, the Federal Housing Ad-
ministration three; the Farm Security Admin-
istration has "The Plough that Broke the
Plains" and now "The River," which Para-
mount is distributing to theatres.
Almost every conceivable subject under the
sun is pictured in the Government reels. The
Department of Agriculture has "Sage Making
in Primitive New Guinea" and "Why Straw-
berries Grow Whiskers" ; the Department of
Commerce has some "swell" fishing pictures ;
Interior specializes in travelogues ; the Labor
Department has "What's in a Dress", announce-
ment of which caused much speculation prior to
exhibition; the Children's Bureau has "Sun
Babies" ; the Navy Department has some ad-
venture films ; the TVA made a picture of
"Shell Mounds in the Tennessee Valley." Very
few of the films get theatrical distribution, and
not many more get theatrical exhibition, "The
River" probably receiving more bookings and
a better press reception than any film since the
New Deal went into the film business.
Role of Films in
Child Life Topic
Discussion of the role of the motion pic-
ture in the life of the school child concluded
a two day conference on "Audiences of To-
morrow," held Friday and Saturday at the
Lincoln School Auditorium of Teachers Col-
lege, Columbia University in New York
City. Educational groups, women's clubs
and the film industry were represented. The
gathering was sponsored by Junior Pro-
grams, Inc., in cooperation with the Parents
League, the Radio Committee of the Child
Study Association of America, the National
Recreation Association and the Association
for Arts in Childhood.
Participating in the informal discussion were
Dr. Frederic M. Thrasher, technical director of
the Metropolitan Motion Picture Council and
professor of a course on motion picture ap-
preciation at New York University, who was
discussion leader; Mrs. Edmund Cahill, na-
tional chairman of motion pictures, Federation
of Music Clubs ; Eleanor Clarkson of Parents'
Magazine ; Mrs. Bettina Gunczy, managing edi-
tor of the National Board of Review Maga-
zine; Rita Hochheimer, assistant director of
visual education for the public schools of New
York City; Hal Hode, assistant to the vice-
president, Columbia Pictures ; Mrs. Alonzo
Klaw, schools motion picture committee ; Mrs.
James F. Looram, chairman of the Motion Pic-
ture Bureau of the International Federation of
Catholic Alumnae ; Joseph Lose, commissioner
on human relations, and Mitzi Hochstadt, 15.
Subjects studied numbered juvenile film
preference, frequency of child attendance at the
theatre, a plea for film appreciation courses in
school curricula, production of screen material
for certain classes and sections of the country,
and the obligation of the industry to educate
as well as to entertain.
Hal Hode was of the opinion that children
like the same kind of entertainment as adults,
provided the films do not fall into a sex or
sophisticated class of production. He said "The
Awful Truth", one of the year's most success-
ful films, for that reason did not arouse youth-
ful approval. Mr. Hode added that the young-
ster chooses western films as his favorites be-
cause they project their personalities into the
characters they admire.
Exception was taken by Miss Clarkson of
Parent's Magazine, who expressed belief,
founded on her experience, that "children like
historical pictures." Mr. Hode replied that box
office returns do not square with this claim.
Mrs. Gunczy of the National Board of Review,
reporting on her work with the group of Young
Reviewers of the Board, said that rather than
western films, such action stories as "San Fran-
cisco" were children's first preference, and films
with child actors were not relished by them.
Miss Hochheimer said her conversations with
pupils indicated that the majority of children
average one visit a week at theatres. Some, she
sajd, go four or five times a week. She called
this symptomatic of maladjusted home condi-
tions. Dr. Thrasher suggested as solution to
have these make their own pictures.
When Mrs. Cahill said the industry had
neglected to utilize the best of musical composi-
tions in pictures, Mr. Hode quoted the comment
of one exhibitor in Motion Picture Herald's
"What the Picture Did for Me" department
that if producers insisted on having grand
opera, they should include Bing Crosby in the
cast. He pointed out that small towns con-
tribute the largest percentage of theatres.
When Mrs. Cahill asked why the motion
pictures should not educate its audience, Mr.
Hodie emphasized that the main purpose of the
screen was to entertain. He said he classed
the recond-making "Snow White and the Sev-
en Dwarfs" as "pleasant entertainment." He
declared that Columbia Pictures had lost $50,-
000 in the "Happy Hour" series of short sub-
jects, but had accepted that loss in the interest
of promoting goodwill.
Mrs. Looram urged that no one group should
pick pictures for all classes. She considered
the screen patron fortunate in that the industry
is now providing product that is educational,
artistic and moral. She decried parents' ignor-
ance of proper standards for selecting youthful
film fare.
Mitzi Hochstadt, whose fifteen years repre-
sented the "audience of tomorrow," called the
screen "the most beneficial and entertaining kind
of diversion in the entire world. It includes all
arts, natural and artificial." She said that what
displeases the younger contingent is pictorial
representation of what is ridiculous or false.
Mrs. Dorothy L. McFadden, director, formed
Junior Programs, Inc., four years ago as a non-
commercial and non-profit organization, to se-
lect and produce operas, ballets, and plays suit-
able for presentation before young audiences.
J. Don Alexander has been reelected presi-
dent of Alexander Film Company, Colorado
Springs, Cal., by the board of directors fol-
lowing the annual stockholders' meeting
there this week. Other officers reelected
were : D. M. Alexander, vice-president ; M. J.
Mclnaney, vice-president in charge of sales,
and J. T. White, secretary-treasurer. Sam
T. Foster, Denver, and W. C. Theleman,
Colorado Springs, were elected to the board.
March 19, 1938
Film Board Lists
3,088 Cases Filed
A total of 3,088 claims for $625,767.24
was filed against exhibitors in the New York
distribution area in 1937 for enforcement of
contracts, it was said by Louis Nizer, coun-
sel to the Film Board of Trade, in his an-
nual report to the members.
The report, made public Saturday, dis-
closes that 93 per cent of the claims were
collected by legal means, while only 197
claims, involving $42,086.48, were disposed
of by arbitration. The total amount of the
claims is about $100,000 less than in 1936,
but this is no indication of any diminution
in the number of disputes, since where a
circuit is in default, one claim may cover a
large amount, Mr. Nizer said.
The disputes chiefly involved nonfulfill-
ment of contract, balances due and lost film.
Claims were filed by all member companies
of the Film Board with the exception of
Monogram, which did not start distribution
until the current selling season and there-
fore, it was said, had no claims covering
this year's contracts.
Agfa Fixes Discounts
On Films and Cameras
Maximum discounts for Agfa Ansco pho-
tographic films and cameras have been set
in notices to 27,000 retail outlets in the 42
states which have fair trade statutes. Offi-
cials of the company declared that this act-
ion was an extension of the policy initiated
three years ago.
Agreements sent to retailers provide for
a standard 10 per cent discount on Super-
pan,. Finopan, Fine Grain Plenachrome and
Super-Plenachrome roll film. A discount of
IS per cent is permissable under the new
contracts Shur-Shot and Shur-Shot special
cameras in all sizes. The discount from list
on Plenix folding cameras, Clipper cameras
and Readyset cameras is 10 per cent. The
minimum retail price on B2 Cadet box
cameras is $1.39 and that on the D6 Cadet
box cameras is $1.69.
F&M to Produce Musicals
Fanchon and Marco is entering the com-
mercial film field, with a deal set for pro-
duction of 13 musical one-reel short sub-
jects in color. The pictures will be distrib-
uted through Caravel Films, which has re-
cently been formed to handle product of this
type. Stanley Neal, managing director of
Caravel, said the films will be made for a
sponsor, but did not disclose the company's
identity.
Globe Office at GN Exchange
Ed Shanberg and Martin Finkelstein of
Globe Productions, distributing "The Spirit
of Youth" through Grand National, are
making their headquarters at the Grand
National Exchange in New York.
No further expansion in Europe is planned
by Castle Films, producers of home films,
Eugene W. Castle, head of the company,
said on his return to New York this week
from six weeks abroad.
The annual meeting of the stockholders
of Pathe Film Corporation will be held
April 27th.
MOTION PICTURE HERALD
ANIMATED CARTOON
INVENTOR HONORED
On his 91st birthday last Thursday,
63 years after his invention of an ani-
mated screen picture device, Caspar W.
Briggs of Philadelphia, received the dis-
tinguished service award of the Penn-
sylvania Arts and Sciences Society.
Mr. Briggs in 1875 marketed a de-
vice using the intermittent mechanism
and shutter as employed on modern
film projectors. For the pictures he put
a series of drawings on the edge of a
mica disk, which was turned rapidly in
front of the projector lens. The first
pictures were of a dancing skeleton.
A scroll presented to Mr. Briggs at
his home in Germantown, suburb of
Philadelphia, said that members of the
society "had taken into respectful re-
gard not only the creative ability of
the recipient, but have considered as
well the inspirational and beneficent
influence which has been bestowed
upon mankind through the exercise of
these talents thus recognized."
Ohio Booking Organization
Formed by Milton Mooney
Cooperative Theatres of Ohio, Inc., has
been incorporated by Milton A. Mooney,
former branch manager for Warner
Brothers in Cleveland, to book, buy pictures
and accessories for a group of more than
40 independent theatres of Cleveland and
northern Ohio.
Mr. Mooney has leased office space in the
Film Building and will have his organiza-
tion in operation not later than April 15th.
Associated with him is F. H. Hathaway,
former Warner Brothers salesman.
Film Center Renewals Listed
Film Center Building Corporation,
New York, through its agents, Cross &
Brown Company, announces that renewals
have been contracted with Mackler Ever-
wear Film Process Company, Advance
Film Exchange, Inc., Republic Film Ex-
change, Inc., Jack Rosenthal, Prudential
Film Distributors Corporation, Joe Horn-
stein, Inc., and Tacme Film Service, Inc.
Hayman Dinner April 18th
A testimonial dinner will be given on
April 18th to A. Charles Hayman, managing
director of the Lafayette theatre, Buffalo,
and owner of the Strand and Cataract, Niag-
ara Falls, N. Y. The occasion will mark Mr.
Hayman's 30th anniversary in show busi-
ness. Nate Sauber, Universal manager, and
Joe Miller, Columbia manager, are co-chair-
men.
Savings Reported to Allied
A report by a consulting company on sav-
ings made through inspections of electrical
installations and current bills was given at a
meeting of Allied of New Jersey in New
York this week. Individual members have
retained the service.
35
4,000 Libraries
Receiving Exhibits
Approximately 4,000 school, college and
public librarians now are receiving research
exhibits linked with current pictures of out-
standing literary, historical or social signifi-
cance, the Motion Picture Producers and
Distributors of America, said this week.
The present number of cooperating libra-
rians represents a gain of more than 100 per
cent over those participating one year ago.
The activity was inaugurated only 18 ■
months ago and in that time has aided in
the exploitation of more than 100 features.
Research exhibits on individual pictures
are sent by company home offices to all li-
brarians requesting them. The MPPDA
clears approved stills and displays to the
participating libraries with which local ex-
hibitors, thereafter, are free to effect tieups
coincident with their bookings of the pic-
tures.
Research cards on "The Buccaneer" and
"Tom Sawyer" are now being distributed to
the 4,000 participating libraries.
Connick Chief Director
Of Western World's Fair
Harris D. H. Connick has been appointed
chief director of the 1939 Golden Gate In-
ternational Exposition. The fair, which will
be held in San Francisco and which will
open February 18, 1939, is half completed.
Mr. Connick was chairman of the finance
committee for Famous Players Lasky Cor-
poration from 1920 to 1922. Subsequently
he became president and director of Associ-
ated Music Publishers, Inc., Breitkopf Pub-
lishers, Inc., and vice-president and director
of Muzak Corporation of Ohio, Wired
Radio, Inc.
Hake in Australia Post
C. V. Hake, Twentieth Century - Fox as-
sistant foreign manager, has arrived in
Australia to be managing director for that
territory, succeeding Stanley Crick, re-
signed. Mr. Hake was managing director
for Japan for nine years, then assistant to
Walter J. Hutchinson, general foreign man-
ager, for one and a half years at the home
office. Mr. Crick, a native of Australia,
joined the company in Sydney in 1919, and
became managing director about two years
later. His future plans are not known.
Edward A. Lomba, formerly managing
director in Spain and later central European
assistant head, has assumed Mr. Hake's for-
mer duties at the home office.
Lieberman Opens Hartford Theatre
Fred Lieberman has opened the Proven
Pictures theatre, Hartford, Conn., his
nineteenth New England house. The 1,200-
seat theatre, completely remodeled at a cost
of $50,000, will play double features, three
changes weekly, with admissions set at 15
to 25 cents. Mr. Lieberman has contracted
for 20 spot announcements on local radio
programs daily.
Cobian Opens Office
Ramos Cobian, president of United The-
atres, Inc., Puerto Rico, has opened offices
in the Paramount Building in New York.
36
MOTION PICTURE HERALD
March 19, 1938
U.S. FILMS 71 PER CENT OF TOTAL
IMPORTED FOR RELEASE IN FRANCE
Review of the Year Shows
230 American Features Dis-
tributed; Rental of Old Films
Seen as a Threat to Prestige
by PIERRE AUTRE
in Paris
During the calendar year 1937, 424 new
feature films were trade shown and released
in France, 111 French made and 323 of
foreign importation.
Of the importations 230 were from the
United States, 31 from Germany, 29 from
Great Britain, 14 from Soviet Russia, five
from Italy, three from Belgium, and one
from Mexico.
According to the French quota regula-
tions, films over three reels shown in
France must be divided into two cate-
gories: those for general exhibition —
French speaking films, or foreign films
dubbed in French, which can be exhibited
in all French cinemas, and those of re-
stricted exhibition — spoken in foreign lan-
guages, with French sub-titles, of which
each one cannot be shown in more than
15 theatres in the country, five in Paris
and ten in the provinces.
Of the 424 feature films released in France
during 1937 332 were classified for general ex-
hibition. Others were films shown only in the
original foreign speaking versions. As there are
in France no more than 48 theatres specializing
in the showing of foreign films in their original
versions, of which 38 are in Paris, these 332
films for general exhibition really feed the ap-
proximately 4,000 French cinemas.
Although the number of films at the disposal
of French exhibitors was about the same in
1936 and 1937, their composition differs a great
deal. In 1936, the 331 films for general exhi-
bition included 141 French talkers and 190 dub-
bings. In 1937, the 332 films included only 123
French talkers and 209 dubbings.
A total of 209 foreign feature films dubbed
in French were released in 1937 compared with
190 in 1936. The increase in this number is
due to the fact that for the first time French
distributing companies released a large number
of dubbed films. In fact, the 209 dubbings
include 116 films released by the French
branches of the American companies (MGM,
Paramount, RKO-Radio, 20th Century-Fox,
United Artists, Universal and Warner
Brothers). The dubbed French versions of Co-
lumbia films are still distributed by French com-
panies. Seventy dubbed films were released by
French distributors, IS by the French branches
of German companies (Tobis and the UFA sub-
sidiary, Alliance Cinematographique Europeene)
and eight by distributors specializing in Russian
films. The 70 dubbed films released by French
distributors included 49 American films, nine
British, seven German, three Italian and two
others.
This release of so many dubbed foreign films
by French distributors is a new and important
problem for American companies. Up to now
the majority of the dubbed films shown in
France have been dubbed French versions of the
biggest (and most suitable for the French mar-
ket) films of the major American companies,
many of which could compete with the French
FRENCH HALF YEAR
QUOTA EXHAUSTED
The French Government board of
censors officially has confirmed the
fact that the film import quota for
the first half of 193 8 has been ex-
hausted. The law provides that only
94 films over three reels in length may
be imported in each six months.
The list of 94 imported includes 73
from America, nine from Germany,
five from Russia, three from England
and one each from Australia, Austria,
Mexico and Czechoslovakia. The
American dubbings include 47 pictures
released by the French branches 'of
ma)or American companies. These were
divided as follows: MGM, 13; Twen-
tieth Century-Fox, 10; Universal,
eight; Paramount, six; Warner Broth-
ers, five; United Artists, three and
RKO, two. In addition 26 American
dubbings were released by French dis-
tributors including eight of Columbia's
current product.
productions. But the double bill programs
which have now become a regular feature in all
French theatres, with the exception of first runs,
have caused distributors to furnish the exhibi-
tors with a supporting film, instead of shorts,
cartoons, etc., which constitutes, with the French
feature film, a complete program.
As a result, except for the first-run theatres
and for some 120 minute films, short subjects —
with the exception of the cartoons — have prac-
tically disappeared from French distribution.
These 49 American films bought by French
distributors came from the following American
companies : Columbia, 29 ; Republic, 5 ; RKO
Radio, 3 ; Mascot, 3 ; Universal, 2, and one each
from Burroughs-Tarzan, Puritan, Bayart, Re-
liable, Spectrum, Times Pictures and Du World.
Many of these films are as much as five and
six years old.
Old Pictures a Threat
It may be surprising to see films of major
American companies, released in France so late,
and by French companies. But, until 1936, RKO
Radio had no distribution branch and no ex-
changes in France, and while the Paris office,
itself, distributed original versions in English,
for dubbing and for general exhibition produc-
tions were sold to French companies. Until
1934, the productions were sold to French in-
termediaries, who afterwards sold the films to
different French distributors. The same is true
of Columbia. Productions of this company were
always sold to different French distributors, and
that is why 29 Columbia dubbed films were
shared, last year, by 17 French distributing
companies.
This large number of old American program
pictures, cheaply dubbed and released by French
distributors as supporting pictures, is considered
a threat to exhibition of the dubbed films of the
major American companies. Firstly, these pro-
gram pictures are likely to displace in some
degree the big films of the American companies,
in the number of dubbed films yearly allowed
by the French cinema regulations.
Secondly, and perhaps more important, these
old and often badly dubbed program pictures
lower the reputation of American production in
the eyes of the French public.
In 1937, French branches of the major Ameri-
can companies, Columbia excepted, distributed
in France 110 American dubbed films and six
British, chosen as the most suitable to the
French market. These were divided as follows :
20th Century-Fox, 27; MGM, 24; Warner
Brothers, 23; Paramount, 16; RKO Radio, 8;
Universal, 7; United Artists, 5. In addition
United Artists and Twentieth Century-Fox dis-
tributed respectively four and two British films.
During the year 237 foreign films were shown
in the French specializing cinemas, in their
original speaking versions, with French sub-
titles. The number is smaller than in 1936's 263,
with the same as in 1935, 237. Divided accord-
ing to countries and the language spoken, they
numbered : American, 185 ; British, 20 ; German
or Austrian, 15 ; Soviet, 13 ; Italian, 3, and
Mexican, I.
More than half of these original versions were
afterwards exhibited in dubbed French versions,
the figure being 145 out of the total of 237.
Organization of Distribution
For distribution, France has been divided into
seven regions : Paris, which includes Normandy,
Brittany and the Provinces around Paris, with
Rennes (Brittany) and Nancy (East) as sub-
centers ; the Northern region, of which the cen-
ter is Lille ; the Central region, with Lyons as
keytown ; the Southwestern region, with Bor-
deaux as keytown and Toulouse as sub-center ;
the Southeastern region, with Marseilles as key-
town ; the Alsace and Lorraine region, headed
by Strasbourg, and North Africa, including
Algeria, Morocco and Tunis, headed by Algiers,
with Tunis and Casablanca as district centers.
The distributing organizations are based on
two systems :
(1) The national organizations, with head-
quarters in Paris, which have their own ex-
changes in the six keytowns : Lille, Lyons, Mar-
seilles, Strasbourg, Bordeaux and Algiers.
(2) The second system of distributing organ-
izations are the regional distributors, with their
own capital and their own salesmen.
There are no longer any French companies
which both produce and distribute, with the
exception of ACE, which makes French speak-
ing films in Germany.
The independent French producers give their
films to be distributed, either to the national
distributors with exchanges in the French key-
towns, for distribution throughout the whole of
the French territory, or by regions to local dis-
tributors. There are, in the Paris region, 40
local distributors.
Government Collection Proposed
Among the many proposals advanced recently
for the reorganization of the French cinema
industry, one was that distributors were of no
use and that the distributing companies ought to
be replaced by a central distributing agency,
charged with the transportation of films and
their upkeep. A Federal bank would collect the
percentage of the receipts and divide it among
the film producers. The receipts of the cinemas
would be collected in the theatres by the same
State employees, who would come daily to col-
lect the taxes. This scheme, at the time, brought
vehement protests from the industry. Distribu-
tors, it was said, are absolutely necessary to the
industry, especially in France, because of the
independent production system where they are
the liaison between producers and exhibitors.
The screen's grandest love team looking like this —
this is terrible. Hey! MR. LUBITSCH!
CLAUDETTE COLBERT • GARY COOPER
" BLUEBEARD'S EIGHTH WIFE "
EDWARD EVERETT HORTON • DAVID NIVEN • ELIZABETH PATTERSON • HERMAN BING
Screen Play by Charles Bracket! and Billy Wilder - Based on the Play by Alfred Savoir- English Play Adaptation by Charlton Andrews
PRODUCED AND DIRECTED BY ERNST LUBITSCH A PARAMOUNT PICTURE
March 19, 1938
MOTION PICTU RE HERALD
39
IN THE
CUTTING ROOM
Colddiggers in Paris
(Warner Bros.)
Musical Spectacle
Previous "Golddiggers" have made about
everyone familiar with the expense to which the
Warners go to stage the recurrent spectacular
extravaganzas. All are aware of the glamour,
music, beauty, dancing, artistic settings, type of
motivating story, name value of the personali-
ties to be seen ; the entertainment and showman-
ship offered by each successive "Golddigger"
release.
The occasion for this season's effort comes
when a hot American night club dancing chorus
is invited by mistake to appear in Paris in com-
petition with the world's greatest ballet dancing
ensembles.
For personalities to talk about, "Golddiggers
in Paris" will offer Rudy Vallee with Rose-
mary Lane, Hugh Herbert, Allen Jenkins,
Gloria Dickson, Melville Cooper, Mabel Todd,
Fritz Feld, Curt Bois, Edward Brophy, Pedro
de Cordoba, Victor Killian and Georges Rene-
vant, and a horde of beauteous show girls.
Ray Enright, who never made a "Golddig-
gers" but did make "Ready, Willing And
Able," "20 Million Sweethearts" and "Dames,"
is the director. Jerry Wald, Richard Macaulay
and Maurice Leo concocted the original screen
play. Music and lyrics were by Harry Warren
and Al Dubin. The music-dance numbers were
created and directed by Busby Berkeley.
Release date : About mid-May tentatively.
Four's a Crowd
(Warner Bros.)
Comedy-Romance
Although this story is to be told against a
background of newspaperdom, its basic in-
gredient is comedy romance. Adapted from a
stage play by Wallace Sullivan, its central
figure is a go-getting editor. His overt pur-
pose in attacking unsavory characters is to build
circulation, but his real aim is to make
such a nuisance of himself that the piratical
old business nabob at whom he directs his most
withering shafts will hire him as a publicity
counsellor at a fat salary. He manages to stir
his victim to fury, gets himself engaged to his
target's daughter, terrify his publisher, bring
sorrow to the girl who loves him, but in the
climax, at a double wedding passes off the girl
to whom he is engaged to the publisher and
marries his reporter pal himself.
Errol Flynn and Olivia de Havilland again
will be co-featured. Rosalind Russell, Patric
Knowles and Walter Connolly are the support-
ing principals. The quality supporting cast lists
Melville Cooper, Franklin Pangborn, Joe Cun-
ningham, Joseph Crehan, Spec O'Connell, Gloria
Blondell, Dennie Moore, Carole Landis, Al Her-
man, Charles Judels and Margaret Hamilton.
The screen play was completed by Casey
Robinson, whose credits include "Tovarich,"
"Call It a Day," and "Captain Blood," which
gave Flynn and Miss de Havilland their first
big opportunity at screen fame. Maker of "The
Life of Emile Zola," "The Story of Louis Pas-
teur" and "White Angel." William Dieterle
was assigned to direct.
Release date : Not set as yet.
Female Fugitive
( Monogram )
Melodrama
The two best known personalities to be seen
in this forthcoming production are Evelyn Ven-
able, most recently in "My Old Kentucky
Home," and Craig Reynolds, who for several
years played supporting roles in Warner pic-
tures. The other names, some of which are
familiar, are Reed Hadley, John Kelly, Char-
lotte Treadway, Reginald Sheffield, Rafael Ben-
nett, John Morton, Emmett Vogan, Lee Phelps
and Martha Tibbetts.
The story is being produced to include the
maximum amount of suspense and action. Dis-
covering that her husband heads a high-jacking
gang, his wife deserts him. As she is suspected
by police as being the brains of the mob, she is
hunted all over the country.
John T. Neville, who collaborated on the
original screen play with Bennett Cohen, is
known as one of Hollywood's most prolific
authors of mystery yarns. His many credits
include such films as "Raw Timber," "Tough
to Handle," "Old Louisiana" and "Valley of
Terror." Cohen's latest film contribution was
"Wallaby Jim of the Islands." He also collab-
orated on "Border Patrolman," "Skull and
Crown" and "Wilderness Mail." These films
establish the general tone and character of
"Female Fugitive."
William Nigh, who is directing, is remem-
bered as the maker of "Atlantic Flight," "The
Hoosier Schoolboy" and "The Thirteenth Man."
Release date : April 7.
The Saint in New York
(RKO Radio)
Melodrama
A brand new approach to the gangster idea
of entertainment will be made in this produc-
tion. Communities have adapted various means
to rid themselves of undesirable elements ; in a
fictionary way, moving pictures have suggested
countless others. In this, the law and order
forces of New York tolerate a ruthless mur-
derer, permit him to kill at will, so long as he
kills the social enemies they desired eliminated.
The production is based on "The Saint"
series of thrillers, written by Leslie Charteris
and widely read on this Continent and in Europe.
The screen play was written by Irwin Shaw
and Charles Kaufmann, respectively credited
with "The Big Game" and "Breakfast for Two"
and "Saturday's Heroes." It is being directed
by Ben Holmes, maker of "Maid's Night Out,"
"We're on the Jury" and "The Plot Thickens."
Louis Hayward, featured in the current
"Condemned Women," will be seen as "The
Saint." The one girl in the picture is Kay
Sutton, presently in "This Marriage Business"
and earlier seen in "Having Wonderful Time"
and "Night Spot." Most of the other players,
all of whom at one time or another, are prin-
cipals in the action as they come into contact
with "The Saint," are generally familiar. They
are Frederick Burton, Eduardo Ciannelli, Jona-
than Hale, Sig Rumann, Ben Welden, Charles
Halton, Jack Carson, Paul Guilfoyle and Paul
Fix.
Release date: April 22, 1938, (tentatively).
Law of the Underworld
(RKO-Radio)
Gangster Melodrama
The production is based upon the stage play
"Crime," which was written by Samuel Ship-
man and John B. Hymer. When A. H. Woods
produced the play in New York about ten years
ago, Chester Morris, who is in the film version,
Sylvia Sidney, Kay Francis and Douglas Mont-
gomery were in the cast.
The story has been modernized, the time is
the present and the locales are places in and
about New York City. The romance of two
youngsters, caught in the web of a gangster
mob to be made participants in a fatal robbery,
forms the story basis.
The screen adaptation was made by Edmund
L. Hartman, who did "Hideaway," "Behind the
Headlines" and "Wanted, Jane Turner," and
Bert Granet, whose credits are listed in the de-
scription of "Go Chase Yourself." The director
Lew Landers, handled some of RKO-Radio's
most successful secondary pictures such as
"Double Danger," "Danger Patrol," "Flight
from Glory" and "Without Orders."
Morris, last seen for RKO-Radio in "Flight
from Glory," will play the mob leader role ;
Eduardo Ciannelli, who made his film debut in
"Winterset," later to be in "Marked Woman"
and "Criminal Lawyer," is his rebellious aide,
and Lee Patrick is the gangster girl. The
youngsters who become involved are Anne
Shirley, brilliant in "Stella Dallas" and seen
in several RKO features, and Richard Bond,
who played opposite Miss Shirley in "Con-
demned Women" and was seen in "Double Dan-
ger" and "This Marriage Business." Walter
Abel, featured in "Portia on Trial" and other
films, is the prosecutor. In support will be Paul
Guilfoyle, Frank M. Thomas, Eddie Acuff,
Jack Arnold, Jack Carson, George Shelley, Paul
Stanton and Cecil Kellaway.
Release date : May 13, 1938.
The Lady in the Morgue
(Universal)
Melodrama
Under the production guidance of Irving
Starr, and the direction of Otis Garrett, Uni-
versal is endeavoring to pack into a significant
production a weird story of murder, missing
corpses, attempted murder, rivalry between the
professional police and private detectives,
strange disappearances, assumed identities and
sundry other explorations into criminal skul-
duggery.
A suicide turns out to be a murder ; the body
disappears from the morgue ; the morgue keeper
is killed and the police think that the private
detective is trying to put something over on
them. In the meantime a heiress has disap-
peared.
John Litimer concocted the original story,
which was adapted by Eric Taylor and Robert-
ston White.
The personnel who will endeavor to bring
the yarn to screen realism consists of Preston
Foster, Frank Jenks, Rowland Drew, Patricia
Ellis, Tom Jackson, Morgan Wallace, Joseph
Downing, Al Hill, James Robbins, Stanley
Price, Gordon Hart, Gordon Elliott, Minerva
Urecal and Rollo Lloyd.
Release date: April 21 (tentative).
40
MOTION PICTURE HERALD
March 19, 1938
SHOWMEN'S
REVIEWS
This department deals with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
The Girl of the Golden West
Metro-Goldwyn-Mayer
Lyrical Romance
"The Girl of the Golden West," fourth
picture in which Jeanette MacDonald and
Nelson Eddy have been co-starred, be-
longs in the company of "Naughty
Marietta," "Rose Marie" and "May-
time." It should prove a crowd pleaser
equaling the box office records estab-
lished by that trio. In many cases, where
showmen take full advantage of all the
exploitation possibilities, it should ex-
ceed those grosses.
Not only do "The Girl of the Golden
West" and Miss MacDonald and Mr. Eddy
enjoy the prestige that comes from the pre-
ceding productions, but it is picturesque out-
door action and lyrical romance that ranks
with the finest of this type of picture.
One attribute of "The Girl of the Golden
West" that should not be overlooked is that it
is both a prestige picture and a class-and-mass
attraction. People should be talking about it
during its playing time ; they also should be
talking about it for months to come.
For the masses it simply is hokum-packed
"wild west" entertainment, embellished with
music — two numbers of which, Franz Liszt's
"Liebestraume" and Gounod's "Ave Maria,"
sung by Miss MacDonald — melodies most people
know and love. For the classes it is David
Belasco's famous stage play somewhat modern-
ized, produced on a grand scale, finely staged,
acted and directed, replete with charming music
which, with the exception of two pieces re-
tained from the stage version, are solo,duet and
chorus numbers composed by Sigmund Rom-
berg and Gus Kahn. To please both groups
there is the spectacularly beautiful presentation
of "The Mariachi," a Spanish fiesta sequence
in which glamour, music and action are ex-
quisitely balanced.
The story is the rudimentary, but expertly
conceived, plot of the girl, the "Robin Hood"
bandit, and the sheriff. It merges tender love
interest with tense romantic conflict. With ho-
kum evident but never overt, it adds stirring
action, gleeful comedy, melodrama, taut sus-
pense, and crowns all with a tiara of thrilling
music.
The setting and time of "The Girl of the
Golden West" is the mountainous California
mother lode country in the gold rush days.
About 90 per cent of the action takes place out-
of-doors and thereby are made possible many
striking pictorial effects which, as photographed
by Oliver T. Marsh, emphasize the varying
moods.
Pages could be consumed in detailing all the
values of "The Girl of the Golden West." A
reference to the records of those who are in
the picture and those who were behind it should
be sufficiently illuminating. As for Jeanette
MacDonald and Nelson Eddy, practically all
that is necessary is a reference to "Naughty
Marietta" and "Rose Marie." Much may be said
about Walter Pidgeon, Leo Carrillo, Buddy
Ebsen (who does not dance), H. B. Warner,
Brandon Tynan and all the rest. The public
might be reminded that William Anthony Mc-
Guire, long the righthand man of the late
Florenz Ziegfeld, the man who wrote "The
Great Ziegfeld" and produced "Rosalie," is the
producer. Folks might be reminded that Rob-
ert Z. Leonard, who directed "The Firefly,"
"Maytime" and "The Great Ziegfeld," also di-
rected "The Girl of the Golden West." Supple-
ment the importance of McGuire and Leonard
as picture makers with information that Sig-
mund Romberg and Gus Kahn composed the
music and lyrics ; that "Liebestraume" and "Ave
Maria" are included ; that Herbert Stothart
directed the score, and that Albertina Rasch
created the festive dance episodes, and the en-
thusiasm for "The Girl of the Golden West"
should be immediate.
The local trade and lay press strove valiantly
to outdo each other in descriptive adjectives to
reflect the quality of the picture. That MGM
will give the picture a bang-up national cam-
paign goes without saying. The market that
exists for a Jeanette MacDonald picture will
be expanded to its furthest limits.
Previewed in the Village theatre, West-wood,
Cal. In the parlance of Film Rows all over the
map, the picture "knocked 'em for a loop." — ■
Gus McCarthy.
Distributed by MGM. Produced by William An-
thony McGuire. Directed by Robert Z. Leonard.
Screen play by Isabel Dawn and Boyce DeGaw.
Music and lyrics (modern numbers) by Sigmund Rom-
berg and Gus Kahn. Musical direction by Herbert
Stothart. Dances arranged by Albertina Rasch. Cedric
Gibbons, art director. W. Donn Hayes, film editor.
Photographed by Oliver T. Marsh. P. C. A. Certifi-
cate No. 4096. Running time, when seen in West-
wood, 120 minutes. Release date, March 18, 1938.
General audience classification.
CAST
Mary Robbins Jeanette MacDonald
Ramerez and Lieut. Johnson Nelson Eddy
Jack Ranee Walter Pidgeon
"Mosquito" Leo Carrillo
"Alabama" Buddy Ebsen
Pedro Leonard Penn
Nina Martinez Priscilla Lawson
"Sonora Slim" Bob Murphy
"Trinidad Joe" Olin Howland
"Minstrel Joe" Cliff Edwards
Nick Billy Bevan
The Professor Brandon Tynan
Father Sienna H. B. Warner
Governor Monty Woolley
Uncle Davy Charles Grapewin
The General Noah Beery, Sr.
Gringo Bill Cody, Jr.
The Girl (Mary) Jeanne Ellis
Wowkle Ynez Seabury
Island in the Sky
(Twentieth Century -Fox)
Murder Mystery
Sold M. Wurtzel, executive producer, ad-
dressed this swift metropolitan melodrama di-
rectly to that large and faithful sector of the
population responsible for the consistent pub-
lication and wide sale of detective fiction. It
would seem plainly indicated for showmen to
do likewise. The reaction of the preview audi-
ence was of a kind to justify liberal exploitation
use of the first-string adjectives.
Best marquee names are Gloria Stuart,
Michael Whalen and Paul Kelly, the last of
these coming into the picture late in the run-
ning but playing a pivotal role powerfully.
Something might be made of the fact that the
"Island in the Sky" from which the picture
takes its title is a night club atop a 70-story
Manhattan skyscraper, although it probably
wouldn't be Hoyle to intimate similarity to the
Rainbow Room atop the RCA building in
Rockefeller Center, since the one in the picture
turns out to be owned by the murderer in the
picture.
The screen play by Frances Hyland and Al-
bert Ray, from an original by Jerry Cady, con-
cerns "Michael Fraser," assistant district at-
torney, and "Julie Hayes," his fiancee, who
postpone their wedding to work on a murder
case. "Michael" credits evidence which con-
victs "Peter Vincent" of murdering his father,
but "Julie" digs more deeply into the family
background, discovers that the dead man was
not the boy's real father, locates the legitimate
parent in prison and, with his aid, brings the
murderer to justice.
The things that happen could and even may
have. Characters are orthodox types and the
long arm of coincidence is not stretched as
painfully as in most affairs in kind. Herbert
L. Leeds' direction is sound, confident and tell-
ing.
Previewed at the Uptown theatre, Los An-
geles, where professional and paying guests of
the management seemed to eniov the picture
thoroughly. — William R. Weaver.
Produced by Sol M. Wurtzel. Distributed by 20th
Century -Fox. Directed by Herbert L. Leeds. Story
by Jerry Cady. Screen play by Frances Hyland and
Albert Ray. Photogaphed by Edwad Cronjager. Film
editor, Harry Reynolds. P. C. A. certificate No. 4100.
Release date, undetermined. Running time, when seen
in Los Angeles. 65 minutes. General audience classifi-
cation.
CAST
Julie Hayes Gloria Stuart
Michael Fraser Michael Whalen
Doyle Paul Kelly
Peter Vincent Robert Kellard
Lucy Rhodes June Storey
Happy Paul Hurst
Marty Butler Leon Ames
Walter Rhodes Willard Robertson
Trompas George Humbert
Mrs. O'Shea Aggie Herring
Inspector Whitehead Charles D. Brown
Fools for Scandal
(Warner-First National)
Continental Comedy
Carole Lombard's virtuosity in the field of
light comedy, Fernand Gravet's well exploited
Continental personality and Mervyn LeRoy's
thoroughly documented fame as a producer of
substantial cinema, are strong handles for show-
men to take hold of in brandishing this swift
and not too sophisticated farce before the wish-
ful eyes of potential ticket shoppers. Other
names useful in like connection are Ralph Bel-
lamy, Allen Jenkins, Isabel Jeans and Marie
Wilson, and the music by Richard Rodgers and
Lorenz Hart may be expected to account for
additional sales in this era of acute song-
consciousness.
By way of general description in behalf of
March 19, 1938
MOTION PICTURE HERALD
41
the numerous clientele insistent upon accurate
definition, the picture may be compared loosely
to those early fabrications in which the then
oncoming Maurice Chevalier established him-
self as a master entertainer. Mr. Gravet sings
less than he, speaking rather than intoning the
dialogue-woven lyrics assigned to him, and his
manner is a deal more on the gentlemanly side,
as the phrase is interpreted in the States. The
play is similarly conditioned to American tastes
and standard, although the setting is Paris
and London, and the plot may be said to turn
more or less vitally upon whether or not a
young man spends the night in a young woman's
apartment. He does, but as a duly employed
cook, one of several servants, and the matter
is dealt with in a manner to incite not even
the tenderest cheek to blush.
• The original text is a play by Nancy Hamil-
ton, James Shute and Rosemary Casey, "Return
Engagement," from which Herbert and Jose-
phine Fields devised the screen play. In this
"Kay Winters," American screen star in Paris,
meets "Rene," improvident boulevardier, for a
lively evening before leaving for London,
whence he follows to pay court. A plot kink
places him in her service as cook, and while
lady friends and newspaper men busy_ them-
selves with scandalous assumptions he wins her
away from "Phillip Chester," her prosaic fiance,
to ultimate matrimony.
Ralph Bellamy's role as the unsuccessful
suitor mav be likened to his assignment in "The
Awful Truth," although this is a less fruitful
casting. Allen Jenkins' performance of a blun-
dering American roughneck is typical of his
best. A night club sequence staged by Bobby
Connolly is far better than long. Production is
on the high Mervyn LeRoy plane throughout.
Previewed at the Warner Hollywood where
reaction was indicative of complete approval. —
W. R. W.
Produced and distributed by Warner-First National.
A Mervyn LeRoy production. Screen play by Herbert
Fields and Joseph Fields. Additional dialogue, Irv
Brecher. From the play "Return Engagement" by
Nancy Hamilton, James Shute and Rosemary Casey.
Music and lyrics by Richard Rodgers and Lorenz
Hart. P. C. A. Certificate No. 2918. Running time,
when seen in Hollywood, 85 minutes. Release date,
April 16, 1938. General audience classification.
CAST
Kay Winters Carole Lombard
Rene Fernand Gravet
Phillip Chester Ralph Bellamy
Dewey Gilson Allen Jenkins
Myrtle Marie Wilson
Agnes Tola Nesmith
Papa Joli-Coeur Jacques Lory
Mme. Brioche Michellette Burani
Lady Paula Malverton Isabel Jeans
Jill Marcia Ralston
Lady Potter-Porter Heather Thatcher
Bessie Tempe Piggott
Specialty Jeni LeGon
Les Hite and His Orchestra
King of the Newsboys
( Republic )
Comedy Melodrama
Familiar to the American magazine reading
public is the famous correspondence school ad-
vertisement starting off :
"They laughed when I sat down at the piano."
Drawing an analogy, when Republic releases
"King of the Newsboys," which vapid title un-
fortunately belies completely the entertainment
woven into the picture, the film may be expected
to send surprised patrons away from theatres
more than satisfied with the offering, praising
the story, lauding the actors and giving the
production great word-of-mouth publicity.
Selling the picture with the present title will
be the hardest job of showmen, though it pre-
sents some exploitation possibilities.
The story is a fast moving delineation of a
youth of the slums fighting his way to riches
after his regeneration. Its background is the
New York newspaper circulation field and the
publication of horse race tips. Romance, action,
comedy and suspense are neatly welded in the
screenplay of Louis Weitzenkorn and Peggy
Thompson, who adapted the original story by
Samuel Ornitz and Horace McCoy.
Topping the cast are Lew Ayres, Helen
Mack, Alison Skipworth, Victor Varconi, Sheila
Bromley and Alice White, all of whom have
considerable renown and several of whom may
take a better lease on cinematic fame because of
their characterizations herein. The picture
auspiciously marks the debut in American film
production of Bernard Vorhaus, who performed
in the dual capacity of producer and director
of "King of the Newsboys." His past experi-
ence has been in England.
"Jerry," slum bred youth, determines when
"Mary Ellen," childhood sweetheart, rejects him
for the favors of "Wire Arnold," wealthy track
tipsheet publisher, to fight his way to the top,
and does so via the route of building newspaper
circulation. Then comes a reunion with "Mary
Ellen," arousing the ire of "Arnold." "Jerry"
publishes a rival tipsheet and wins out after
a series of circulation battles with "Arnold's"
men. In the meantime the renewed romance
with "Mary Ellen" has hit the rocks. But every-
thing turns out all right.
Previewed at the Forum theatre in Los An-
geles, where applause from a packed house,
drawn by a $1,050 Screeno game award, was
uproarious. Despite the usual studio claque,
there was every indication in other sections of
the house that the plaudits zvere genuine. —
Vance King.
Produced and distributed by Republic. Director and
associate producer, Bernard Vorhaus. Production
manager, Al Wilson. Screen play, Louis Weitzenkorn
and Peggy Thompson. Original story, Samuel Ornitz,
Horace McCoy. Photographer, Jack Marta. Super-
vising editor, Murray Seldeen. Film editor, Ernest
Nims. Art director, John Victor Mackay. Musical
director, Alberto Colombo. Costumes by Irene Salt-
ern. P. C. A. Certificate No. 4081. Running time,
when seen in Hollywood, 68 minutes. Release date,
March 15, 1938. General audience classification.
CAST
Jerry Lew Ayres
Mary Ellen Helen Mack
Nora Alison Skipworth
Wire Arnold Victor Varconi
Connie Sheila Bromley
Dolly Alice White
Lockjaw Horace MacMahon
Squimpy . '. William Benedict
Pussy Victor Ray Cooke
Lefty Jack Pennick
Peggy Mary Kornman
Maizie Gloria Rich
Mr. Stephens Oscar O'Shea
Mrs. Stephens Marjorie Main
Rawhide
( Principal-20th Century-Fox)
Lou Gehrig Acts
Once upon a time, immediately a personality
achieved fame or notoriety, he found himself (or
herself) acting in pictures. The results in most
cases were less than had been anticipated. Not
until Sonja Henie came along was the practice
successfully revived.
Sol Lesser always has had the celebrity bee in
his bonnet. Months ago he made a great pub-
licity to-do about the facts that he had signed
baseball player Lou Gehrig and Olympic ath-
letes Glen Morris and Eleanor Holm. Mr.
Lesser would be very pleased if all and sundry
would permit him to forget all about the all-
around champion and the swimmer who were
seen in "Tarzan's Revenge." But Mr. Gehrig's
case is different. He is a topical personality,
and though no great shakes as an actor, yet
through him Mr. Lesser may write off earlier
disappointments.
The Yankee star first baseman is simply "Lou
Gehrig" in a fast-moving and exciting adventure
story. Surrounded by capable performers, he's
the main cog in busting up a "Cattleman's Pro-
tective Association," racketeer gang. His en-
deavors met with the approval of the crowd,
mainly juveniles, that witnessed the Saturday
afternoon preview of "Rawhide."
Mr. Gehrig is a person of great exploitation
possibilities. Wisely his feature debut is ac-
complished with considerable topical signific-
ance. In the story he eomes west for peace
and quiet, to get away from the excitement of
baseball. Instead, he runs into fighting, riding,
pool-ball throwing that is vividly exciting.
Previewed in the Meralta Theatre, Culver
City. The predominantly juvenile audience
might have been a bit disappointed at not see-
ing Gehrig in a baseball suit knocking out a
homerun or two in a crucial game. Even so, it
was not unmindful of the ease and assurance
with which he fitted into his role as a rooting,
tooting cowboy hero. — G. M.
Distributed by 20th Century-Fox. Principal produc-
tion. Directed by Ray Taylor. Story by Dan Jarrett.
Screenplay by Dan Jarrett and Jack Natteford. V. O.
Smith, assistant director. Robert Crandall. film
editor. Photographed by Allen Q. Thompson. P. C. A.
Certificate No. 4088. Running time, 60 minutes when
seen in Culver City. Release date: April 8, 1938.
General audience classification.
CAST
Larry Kimball Smith Ballew
Lou Gehrig Lou Gehrig
Peggy Gehrig Evalyn Knapp
Ed Saunders Arthur Loft
Bascomb Carl Stockdale
Pop Mason Si Jenks
Sheriff Kale Cy Kendall
McDonnell Lafe McKee
Butch Dick Curtis
Gillam Cecil Kellog
Biff Slim Whitaker
Rudy Tom Foreman
Pete Cliff Parkinson
Rusty Harry Tenbrook
Johnson Lee Shumway
Fuller ; Ed Cassidy
Flight into Nowhere^
( D armour-Columbia )
Aviation Action
"Flight into Nowhere" has elements of en-
tertainment which should extend the appeal of
the Jack Holt vehicle to a wide circle of action
story fans.
With Holt are Dick Purcell, Jacqueline Wells,
James Burke, Howard Hickman, Lotus Long
and others. Larry Darmour gave new dress-
ing by weaving into the story a blighted ro-
mance of a character other than Holt's.
William Bloom and Clarence Jay Schneider
wrote the original story and Jefferson Parker
and Gordon Rigby collaborated on the screen-
play. Lewis D. Collins directed.
"Jim Horne" (Holt), chief pilot of a com-
mercial airline, has given "Bill Kellog," a pilot,
innumerable chances to conduct himself proper-
ly. Incorrigible, "Kellog" runs away with a
plane, to get the credit for blazing a new trail
across uncharted jungles, but is forced down
by lack of fuel. "Horne," spurred on by "Kel-
log's" wife, leads an expedition to find "Kellog,"
but the young flier has married a girl in the
tribe of Indians. "Horne" agrees to take him
back to civilization, but "Kellog" is killed by a
native.
Previewed in a studio projection room in
Hollywood. — V. K.
Produced by Larry Darmour for Columbia release.
Directed by Lewis D. Collins. Original story by Wil-
liam Bloom and Clarence Jay Schneider. Screenplay
by Jefferson Parker and Gordon Rigby. Photographed
by James S. Brown, Jr. Edited by Dwight Caldwell.
P. C. A. Certificate No. 4140. Running time, when
seen in Hollywood, 62 minutes. Release date, April
18, 1938. General audience classification.
CAST
Jim Horne Jack Holt
Bill Kellog Dick Purcell
Joan .* Jacqueline Wells
Ike Matthews James Burke
Hammond Howard Hickman
L-ana Lotus Long
Dr. Butler Robert Fiske
Vincente Hector Sarno
Ti-ana Fritz Leiber
Ee-lon Juan Torena
Martinez Julian Rivero
Pedro Ruiz Genaro Curci
Dispatcher Ward Bond
There's Always a Woman
( Columbia )
Comedy Melodrama
There is no indication that the public appetite
for harum scarum comedy, through which a
tight thread of mystery melodrama is woven,
has been in any degree sated, and so the mar-
ket for "There's Always a Woman" should be
wide and enthusiastic. It is an amusing show
in which tomfoolery, mystery, melodrama, sus-
(Continved on page 46)
42
MOTION PICTURE HERALD
March 19, 1938
TRIPLE QUOTA PASSED
BY LORDS' COMMITTEE
Amendments Carried Reintro-
ducing Three for One Plan
And Increasing Percentages
by AUBREY FLANAGAN
in London
The three for one quota proposal which
was howled down in the House of Com-
mons again has become a topic for hot
debate in the industry 'and in Parliament
with its reintroduction, in slightly modified
form, by Viscount Swinton, Government
spokesman, in the House of Lords com-
mittee considering the new Films Act.
The Swin+on amendments, providing that
distributors availing themselves of the three
for one privilege under which films costing
£37,500 in labor expense on an approx-
imate total cost of £75,000 may be
counted for quota as three, must limit such
films to 50 per cent, of the total footage
required, was approved by a majority of
the committee.
Also approved was a proposal by Lord
Moyne that the distributor and exhibitor
quotas start at 20 and 15 per cent, respec-
tively, instead of l2l/2 per cent for ex-
hibitors and 15 per cent for distributors
as was provided in the bill as passed by
the House of Commons.
The committee stage in the House of
Lords concluded this week and debate on
the floor of the House preceding the third
reading and final vote was expected soon.
The 50 per cent limitation under the three
for one quota plan was viewed as an effort
to meet the objections of exhibitors that the
plan would cause a product shortage but a
vigorous fight by exhibitor interests was ex-
pected nevertheless. The Board of Trade
appealed to exhibitors for passive support
of the plan but without effect. It was
pointed out that the Films Council, under
the amendment, would have power to abolish
the 50 per cent limitation after one year.
The amendment also set at £25.000 the
figure at which films for the triple quota
could be acquired outside the country. The
minimum on films under the reciprocity
clause was reduced to £15,000.
The trade was discontented with the
Lords' increase of the renter and exhibitor
quota schedules and it was the underlying
belief that although the amendments were
sponsored independently they represented a
"punitive" state of mind on the part of the
Government.
The report stage in the House of Lords
was expected to be reached next Tuesday
with the formal reading set for Thursday
followed by reference back to the Commons
for final ratification, the bill becoming law
before April 1st.
American distributors were said to be
pleased with the plan which tends to give
them an advantage in fulfilling the numerical
terms of their quota.
SHORT PRODUCT
PLAYING BROADWAY
Week of March 19
CAPITOL
La Savette MGM
How to Figure Your Income
Tax MGM
Little Bantamweight MGM
CRITERION
False Roomers RKO-Radio
MUSIC HALL
Unusual Hunting Columbia
PARAMOUNT
Fowl Play Paramount
California Giant Paramount
Unusual Occupations, No. 4. . . Paramount
RIALTO
What Price Porky Vitaphone
Snow Foolin' Columbia
RIVOLI
White Magic RKO Radio
ROXY
Sky Fishing Educational
Happy and Lucky Educational
Cupid Takes a Holiday Educational
STRAND
The Sneezing Weasel Vitaphone
Pictorial Review, No. 7 Vitaphone
Change Seen in
UA Negotiations
Following closely the announcement in
New York by Miss Mary Pickford that
Alexander Korda will revive negotiations
for the purchase of the controlling interest
in United Artists, Samuel Goldwyn this
week said he would sail for England next
W ednesday.
Mr. Goldwyn's decision led to widespread
speculation in Hollywood, the principal as-
sumption being that the recently abandoned
Goldwyn-Korda plan to purchase United
Artists stock held by Miss Pickford, Doug-
las Fairbanks and Charles Chaplin with
British capital is to be revived.
Miss Pickford, in revealing that Mr. Korda
has "changed his mind" about seeking to re-
sume negotiations for the purchase of the stock,
linked the British producer with the reported
plan of David O. Selznick, John Hay Whitney
and Mr. Goldwyn to buy control of the com-
pany.
However, Mr. Goldwyn's announced inten-
tion of sailing for London next week led to
the belief in Hollywood that plans had been
revised. Spokesmen for Selznick International
took the position that the Whitney- Selznick
deal was never affirmed as a concrete possibility
and cannot, therefore, be commented on as
abandoned or continuing as a prospect.
On his trip to England, Mr. Goldwyn will
be accompanied by Mr. Fairbanks.
A United Artists board meeting was to be
held Tuesday, but was postponed until Thursday
because of lack of a quorum.
Loss of Austrian
Market Feared
Following Coup
Heads of foreign distribution departments
have accepted the realization that the an-
nexation of Austria by Nazi Germany, ac-
complished this week, will mean serious
curtailment of the market for American
screen product in central Europe..
The first announcement of Adolph Hit-
ler's coup over the weekend did not convey
specific information as to the form of the.
new Austrian Government but reports later
in the week indicated there will not even be
a pretense of maintaining a separate gov-
ernment and that motion pictures companies,
therefore, could expect that present and
future restrictions on film imports and dis-
tribution in force in Germany would apply
without change to what hitherto has been
the Austrian market.
In the past year 128 American films were
released in Austria by American film com-
panies, compared with 165 in 1936, accord-
ing to a recent report of the film bureau of
the Vienna Chamber of Commerce. There
were certain restrictions on the release of
revenue from the Austrian market to the
United States but they were not considered
an insurmountable obstacle to trade.
In Germany restrictions on the release of
funds have been prohibitive and at the same
time German censorship has been so rigid
that comparatively few American pictures
have been approved for release there. The
Nazi censorship authorities have a record
of accepting or rejecting pictures indiscrim-
inately and often without explanation for
rejections. Approximately 50 American
pictures were released in Germanv during
1937.
A small amount of dubbing was done in
Austria during 1937 but none in Germany.
Only three American companies maintain
offices in Germany, Paramount, Metro-
Goldwyn-Mayer and Twentieth Century-
Fox, while Warner Brothers, Universal,
Columbia, United Artists and RKO have
withdrawn entirely from the market there.
Complete withdrawal of all American par-
ticipation in the German market has been
advocated by Harry M. Warner.
Quebec Drops Two Juvenile Cases
Two of the 22 actions by the city of Mon-
treal against exhibitors for alleged admis-
sion of juveniles under 16 years of age, were
dismissed this week on a technicality be-
cause city officials had neglected to secure
authorization of the Provincial Attorney-
General for the prosecutions. Hearing of the
20 other cases has been deferred pending
the outcome of negotiations for reduction
of the age limit.
Open Air Theatres
Work will begin within the next three
weeks on open air theatres in Detroit,
Cleveland, Philadelphia and Buffalo, Philip
Smith of Boston, said this week. W. W.
Smith of the Park-In Theatres, Inc., New
Jersey, closed the deal for granting of
patent licenses. E. M. Loew, Boston, who
is building an open air theatre in Miami,
plans to open it next week.
WHAT'S WRONG WITH THIS SITUATION?
Claudette in Gary's arms and yet so sad . . . that'll never do . . .
Hey! Mr. Lubitsch.
Ah ! The Old
Maestro to the
rescue with that
Lubitsch touch.
That's the idea . . .
never a dull moment
. . . a million laughs . • •
in this comedy hit
of 1938
PRINTED IN U.S.A.
CLAUDETTE COLBERT • GARY COOPER
" BLUEBEARD'S EIGHTH WIFE "
EDWARD EVERETT HORTON • DAVID NIVEN • ELIZABETH PATTERSON • HERMAN BING
Screen Play by Charles Bracken and Billy Wilder ■ Based on the Play by Alfred Savoir ■ English Play Adaptation by Charlton Andrews
PRODUCED AND DIRECTED BY ERNST LUBITSCH a paramount picture
March 19, 1938
MOTION PICTURE HERALD
45
ASIDES and
INTERLUDES
By JAMES P. CUNNINGHAM
The army of newspaper, magazine and trade
publication reporters in Hollywood who have
been watching the press-agentings of Bob Tap-
linger, at Warners' studio, frankly do not know
what to expect next.
Mr. Taplinger left quite a position in radio,
last year, to go out to Warners in California
and give a showmanship twist to the worn-at-
the-heels glamor hoopla that had marked
most of the publicity events of Hollywood's pic-
tures and personalities. Many a choice piece of
press agentry has emanated since from the
direction of the Warner Studio at Burbank.
Only last week ISO newspaper and trade
writers out that way received in their morning
mail an invitation to go over to the Warner
studio and play with a toy train being used by
Errol Flynn in "Four's a Crowd," now filming.
"Do you lose yourself in the intricacies of the
electric train you just bought for the kid?"
queried the invitation. "Haven't you found that
the boy's cries of disappointment because you
got there first have cramped your style? Have
hindered your complete concentration on switch-
ing a freight train to let the crack express
through ?"
Well, advised the Warner press agents, "The
day of liberation is at hand! The dawn of in-
dependence is here for the parlor-floor railway
engineer."
"On the set of 'Four's a Crowd,' " they con-
tinued, "on stage 22 on the Warner lot, Fri-
day, at noon, you will be allowed — unfettered
and uninterrupted — to play, examine and experi-
ment with almost a mile of track, newest type
locomotives, cars, switches, tunnels, grades,
bridges, sidings, water tanks, automatic sig-
nals and other appurtenances. It's the largest
indoor railroad in the world."
And 150 newspaper and trade writers in
Hollywood became Casey Joneses.
V
Mary Carlisle, in Hollywood, says that
movie stars out there receive on an average
of 16 proposals of marriage a year.
V
Pathetic State of Affairs Department :
VALLEE CALLS JUDGES
UNFAIR TO ACTORS
The Associated Press dispatch which carried
the foregoing headline from Hollywood told how
Rudy (the fierce) told the Hollywood Bar As-
sociation, at a dinner, that judges had a ten-
dency to comment unfavorably on stage and
screen stars who appear in court. Vallee
worked himself up to such a pitch that he
bursted out a charge that "Judges go out of
their way to remind actors and actresses they
are just like anyone else."
Typical of what the harassed-by-judges ac-
tors have to go through these days was the
terrible incident suffered by Constance Bennett
only the other morning at the hands of Judge
Charles Burnell, in his Supreme Court in Los
Angeles. Miss Bennett had sued GB Pictures
for breach of contract, and, on the witness
stand in her own behalf, became a little too
quick on the trigger with her answers to ques-
tions propounded by GB's attorney. Judge Bur-
nell interrupted Miss Bennett to inform her,
"Remember, you are not here as a movie star.
You're here just as the common, ordinary gar-
den-variety witness. Just sit there and look
pretty."
EXTENSIVE AS IT IS, the research de-
partment of Quigley Publications was un-
able to unearth the information requested by
one Cleo Chester Smith, and so Mr. Smith
agreed that his questions should be pro-
pounded in this department with the thought
that the answers might be forthcoming from
some old-time readers in the field.
Mr. Smith, by the way, presents his ques-
tions on a most unique letter-sheet. At
the top appears his picture, clothed in college
cap and gown, together with the engraved
information that he is the "World's greatest
memory artist," that he "Answers over 50,000
000 questions from memory," that his is "The
only act of its kind in the World," and that
it is "Ideal for theatres, chautauquas, clubs,
amusement parks, circuses, carnivals and
museums." Some of the questions to which
Mr. Smith says he has ready answers are
set down in two neat little panels also at the
top of his letterhead. They include: "What
is the population of Miami?" "Where is the
Plains Hotel, and how many rooms?"
"What is the county seat of Weber County,
Utah?" "Who invented the first telephone?",
etc., etc., concluding with a "Ask Him; He
Knows."
To get back to the questions for which
Mr. Smith now seeks answers: "Will you
kindly inform me as to who was the first
motion picture actress to ever wear these
PAJAMAS in gay beautiful colors, out on
the beaches and the streets? Where was
her home located? Who was the first mo-
tion picture actress to ever, on any occasion,
dress like BOYS and young men, in their
clothes, trousers, overalls? Where was she
living at the time?
"Who was the first motion picture actress
to ever smoke CIGARETTES, either in pic-
tures, or in private life, or both? What was
the name of the first SILENT moving pic-
ture ever produced, in which any girl or
actress was seen smoking a cigarette?"
Mr. Smith asks identical questions pertain-
ing to sound pictures. In both cases he also
desires the name of the cigarette-smoking
actresses, their addresses, when and where
the films were produced, and by whom.
V
Charlie McCarthy's success is attested once
more by the development of a special cosmetic
for dummies — causing Advertising Age to ob-
serve that the market for it is practically un-
limited.
V
It may all be poppycock, but the story is
around that there is fierce competition among
the newsreels to be the first to bring back
pictures of ex-filmite and now Ambassador
to England "Joe" Kennedy, standing in knee
breeches and long stockings somewhere in
the Court of St. James. Mr. Kennedy really
should give his old Pathe News first break.
V
The Fort Scott (Kansas) Tribune passes
along George Jean Nathan's conclusion that all
the exercise a Broadway city man needs is
opening the door of a taxicab and crawling in-
side. Personally, we prefer the less rigorous
system followed by Hollywood's William
Powell. He keeps fit by rising early every
morning, staring hard at his swimming pool for
three minutes, and then diving back into bed.
Despite the general burdensome restrictions,
propaganda-instillments and supervisorial influ-
ences inflicted these days on motion pictures in
parts of Europe, some of the film industries
over there really are making progress. Brus-
sels, for example, now has "the only English
cinema weekly" in those parts. And, not to be
outdone by the star-rating system employed by
some publications in this country, the Belgium
paper, called "The Filmgoer," has adopted a
rating system which, at least, is unique. An
"outstanding feature" gets 0000 in "The Film-
goer" ; a "very good feature" gets 000 ; a "good
feature" gets 00, and "average entertainment"
gets 0.
V
In the same Belgium "Filmgoer" we found
the answer to our wonderment over the
manner in which some of those foreign film
stars acquire such a "brilliant" knowledge
of the ways of Hollywood long before they
are imported to these shores, as so frequent-
ly expressed by them to ship news reporters
on their arrival in New York harbor.
The medium of enlightenment is a letter
from Jessie Ralph, 62-year-old screen trouper
in Hollywood, to the readers of the "Film-
goer," on the subject of how to attain suc-
cess as an actress in California movies. It
runs along the following lines:
"Success in motion pictures for a young
and ambitious actress means more than a
pair of slacks.
"Don't wear slacks too often. Woman
never was built for slacks.
"Don't lose your femininity. After all, it's
your greatest charm.
"Don't go in for severe wardrobes. Men
still like tuffs.
"Don't try to be 16 if you are 60. You
deceive nobody but yourself. You don't de-
ceive yourself unless you are an idiot. If
you are an idiot you will never succeed.
"Don't keep late hours. Don't ever re-
member you are pretty. The beauty you
know you won't have for always is destined
to fade.
"Listen to your director. He may be
wrong, but he is your director."
Jessie Ralph (who really is Jessie Ralph
Chambers) once made a picture called
"Walking on Air."
V
Film History Flashbacks, in the Los Angeles
Times :
15 YEARS AGO
IN STUDIO LAND
RUBY MILLER, comedienne described as "Brit-
ain's best kisser," arrived in Hollywood.
JAMES CRUZE finished work on "The Covered
Wagon" for Paramount.
COSTS OF TWO PICTURES were revealed:
"RICH Men's Wives," $40,000; "POOR Men's
Wives," $60,000.
V
Jo-Si, comedian, and His Dancing Girls
have a two-track billing at the Ritz, Will
Horwitz subsequent run theatre at Houston,
that recently started vaudeville with pictures.
"The Kind of Shows the Whole Family
Can Attend" is the billing all week until
Saturday midnight. Then Jo-Si's "family"
dancers become the "Hot-cha Girls from
Hawaii."
46
MOTION PICTURE HERALD
March 19, 1938
{Continued from page 41)
pense and surprise have been welded in expert
fashion.
Undoubtedly the "Thin Man" series and their
commercial and entertainment success inspired
"There's Always a Woman." This subject
should not suffer in comparison with its popu-
lar predecessors. The appeal is to both class
and mass audiences. The crime solving addicts,
whether or not appreciative of semi-slapstick
comedy, should find it worthy of their atten-
tion.
In the capable hands of Joan Blondell and
Melvyn Douglas, who are the leads, Mary As-
tor, Frances Drake, Jerome Cowan and Robert
Paige, the menaces, and Thurston Hall, Pierre
Watkin, Walter Kingsford and Lester Mat-
thews, who at various times and in devious situ-
ations come within range of the conflicting par-
ties, the show is a breezy, refreshing thing that
sparkles with crisp dialogue and involves a cycle
of intricate situations while moving along at
chain lightning speed. Laugh generating com-
edy, a feature of even the suspenseful mystery
and melodrama, is the keynote. There's a killing
or two, but without blood and thunder the-
atricals.
When "Reardon" flops as a private detective
and gets a job in the district attorney's office,
all he asks of his wife "Sally" is that she stay
home, mind her business and let him alone. Such
a request is anathema to "Sally." The stage
properly set, "Fraser" is murdered, "Reardon"
proceeds to investigate, and "Sally" gaily in-
jects herself into the mess. Comedy balancing
melodrama and intricate mystery, "Sally" is
several times in danger of having "Reardon"
make mince meat of her, but after she survives
a ridiculously burlesqued third degree she stum-
bles upon clues that make husband "Reardon"
appear a super Sherlock Holmes.
Wilson Collison's original is a slick yarn. In
transcribing it to the screen, Gladys Lehman
preserved the slickness, with William Perlberg
providing class production. Alexander Hall
directed so that all showmanship content is made
readily available.
The comedy acting responsibilities are taken
care of with aplomb and eclat, and the heavier
stuff is done in workmanlike style. Supporting
players fit into respective parts as if they had
been made to order for them.
Previewed at the Pantages in Hollywood.
When the audience was not trying to control its
hilarity, it was bound up in the mystery melo-
drama. Always, however, folk found oppor-
tunity to giggle or roar. — G. M.
Produced and distributed by Columbia Pictures.
Produced by William Pearlberg. Director, Alexander
Hall. Screen play, Gladys Lehman. Story, Wilson
Collison. Photographer, Henry Freulich. Film editor,
Viola Lawrence. Art direction, Stephen Goosson. As-
sociate. Lionel Banks. Gowns, Kalloch. Musical
director, Morris Stoloff. Sound engineer, George
Cooper. Assistant director, William Mull. Release
date, April 8, 1938. P. C. A. certificate No. 4022.
Running time, when seen in Hollywood, 80 minutes.
Adult audience classification.
CAST
Sally Reardon Joan Blondell
William Reardon Melvyn Douglas
Lola Fraser Mary Astor
Anne Calhoun Frances Drake
Nick Shane ...Jerome Cowan
Jerry Marlowe Robert Paige
District Attorney Thurston Hall
Mr. Ketterling Pierre Watkin
Grigson > Walter Kingsford
Falter Fraser Lester Matthews
Tip-off Girls
( Paramount )
Melodrama
Whatever methods have been found success-
ful in the past for notifying the populace that a
sizzling hour of high explosive melodrama is
on tap at a given cinema, are the ones to use
in behalf of this fast, factualistic and staunchly
fabricated treatise on the subject of overland
highjacking. What the picture lacks in dynamic
marquee personalities it more than makes up
for in forceful performance of unfanciful and
hard driven characterizations.
The title is misleading to the extent that it
suggests a feminine emphasis, whereas the three
girls in the picture play parts wholly incidental
to a preponderantly masculine story.
The original screen play by Maxwell Shane,
Robert Yost and Stuart Anthony has Lloyd
Nolan in the unaccustomed role of FBI agent
"Anders," who joins "Deegan's" highjacking
mob by way of getting evidence against "Val-
kus," boss of the ring. The picture takes its
title from Evelyn Brent's portrayal of "Rena,"
who poses as a hitchhiker to locate rich cargoes
carried by overland trucks. "Anders" finally
baits a trap for the mobsters and quite a lot of
convincingly exciting events occur before right
conquers might.
Associate producer Edward T. Lowe kept
his feet and the picture firmly on the ground,
and director Louis King left never an inch of
ineffective or extraneous footage in the finished
product. The place is California, but could be
any part of the country where bulky vans lum-
ber thunderously through the quiet night and
men's avarice overrides their caution. The
time is now and the picture is wholesomely
treated. J. Carrol Naish surpasses his best pre-
vious malevolence as the gangster-in-chief.
Previezved at the Stadium theatre in Los An-
geles in the wake of "Happy Landing" to an
audibly responsive turnout of the sort com-
monly known as "average audience."— W . R. W.
Produced and distributed by Paramount. Director,
Louis King. Original screen play, Maxwell Shane,
Robert Yost and Stuart Anthony. Sound mixer,
Charles Hisserich. Film editor, Ellsworth Hoagland.
Art directors, Hans Dreier and Robert Odell. Photog-
rapher, Theodor Sparkuhl. Release date, April 1, 1938.
P. C. A. certificate No. 4119. Running time, when
seen in Hollywood, 60 minutes. General audience classi-
fication.
CAST
Bob Anders Lloyd Nolan
Marjorie Rogers Mary Carlisle
Tom Benson Roscoe Karns
Red Deegan Larry Crabbe
Joseph Valkus J. Carrol Naish
Rena Terry Evelyn Brent
Marty Anthony Quinn
Scotty Benny Baker
Jason Baardue Harvey Stephens
Sam Irving Bacon
"Boots" Milburn Gertrude Short
Hensler Archie Twitchell
Blacky Barlowe Borland
George Murkil Pierre Watkin
Law of the Underworld
(RKO Radio)
Gang Melodrama
A sequel to the gangster picture cycle, "Law .
of the Underworld" has action, suspense, love
interest, and the requisite number of murders.
It concerns an advertising man who moves in
society circles while directing the activities of
a gang of thieves, who entangles two youngsters
in a crime and frees them at the cost of his own
life.
The first consideration of the showmen ex-
hibiting this RKO picture appears to be the
cast. Top roles are taken by Chester Morris,
Ann Shirley, Eduardo Ciannelli, Walter Abel,
and Paul Guilfoyle, all of whom have con-
siderable followings. Others are Richard Bond,
Lee Patrick, Frank M. Thomas, Eddie Acuff,
Jack Arnold, Jack Carson, Paul Stanton,
George Shelley and Anthony Warde.
The title has its points for exploitation, be-
ing the studio name for "The Lost Game,"
story and Al H. Woods stage production, by
John B. Hymer and Samuel Shipman. Bert
Granet and Edmund L. Hartmann wrote the
screen adaptation. Lew Landers directed and
Robert Sisk produced.
"Gene Fillmore," genteel head of the gang,
forces "Annabelle" and "Tommy," two young-
sters planning to marry, to aid his criminal
operations. "Rocky," his lieutenant, is desirous
of taking over command and "Fillmore" kills
him. Meanwhile "Rogers," special prosecutor
has been given a tip by "Dorothy," sweetheart
of "Rocky," that "Fillmore" is the gang chief
and he closes in. "Annabelle" and . "Tommy"
are arrested, but keep silent. Faced with the
thought that the youngsters may get the chair,
"Fillmore" makes a deal to confess to "Rogers"
for the pair's freedom.
Previezved at the United Artists Theatre in
Inglezvood, Cal.. where the neighborhood audi-
ence zvas moved by the suspense created by the
story and gave evidence that the picture was
enjoyable. — Vance King.
Produced and distributed by RKO Radio. Producer,
Robert Sisk. Director, Lew Landers. Screen play,
Bert Granet and Edmund L. Hartmann. From the
story "The Lost Game" and Al H. Woods' stage pro-
duction by John B. Hymer and Samuel Shipman.
Photographer, Nicholas Musuraca. Film editor, Ted
Cheeseman. P. C. A. Certificate No. 4117. Running
time, when seen in Hollywood, 60 minutes. Release
date, May 13, 1937. Adult audience classification.
CAST
Gene Fillmore Chester Morris
Annabelle Anne Shirley
Rocky Eduardo Ciannelli
Rogers Walter Abel
Tommy Richard Bond
Dorothy Lee Patrick
Mr. Moto's Gamble
(20th Century-Fox)
Comedy Mystery
The latest of the Twentieth Century-Fox
series starring Peter Lorre has a background
of prize fighting, an unusual murder of a boxer,
and suspicion pointing to a number of persons.
Humor is interspersed by Keye Luke, Maxie
Rosenbloom and Harold Hubler.
Also in the cast are Dick Baldwin, Lynn
Bari, Douglas Fowley, Jane Regan and George
E. Stone. Charles Belden and Jerry Cady
wrote the original screen play from J. P. Mar-
quand's characters. James Tinling directed.
When a boxer dies mysteriously after a bout
on which large sums of money have been wager-
ed, 'Moto" takes over the case. Complications
with a gambling ring arise, and attacks are
made on 'Moto's" life, but he outwits them.
Previewed at the Uptown Theatre, Holly-
wood, to an audience that swayed in its seat
as though watching a real boxing match. — V. K.
Produced and distributed by 20th Century-Fox.
Associate producer, John Stone. Directed by James
Tinling. Original screenplay by Charles Belden and
Jerry Cady. Based on the character created by John
P. Marquand. Photographed by Lucien Andriot. Art
direction, Bernard Herzbrun and Haldane Douglas.
Edited by Nick De Maggio. Musical direction, Samuel
Kaylin. P. C. A. Certificate No. 4053. Running time,
60 minutes. Release date, March 25, 1938. General
audience classification.
CAST
Mr. Moto , Peter Lorre
Lee Chan Keye Luke
Bill Steele Dick Baldwin
Penny Kendall Lynn Bari
Nick Crowder Douglas Fowley
Linda Benton Jayne Regan
Lieutenant Riggs Harold Huber
Wellington Maxie Rosenbloom
Philip Benton John Hamilton
Connors George E. Stone
Clipper McCoy Bernard Nedell
Gabby Marden Charles Williams
Biff Moran Ward Bond
McGuire Cliff Clark
Sammy Edward Marr
Joey Lon Chaney, Jr.
Frankie Stanton Russ Clark
District Attorney Pierre Watkins
Editor Charles D. Brown
This Marriage Business
(RKO Radio)
Comedy-Romance
In many places, especially those communities
where an intimate neighborly spirit exists, "This
Marriage Business" may develop into a surpris-
ingly popular attraction. Its down-to-earth,
wholesome amusement is strongly appealing to
the patron who may have grown weary of more
pretentious offerings. Its personnel, particularly
Victor Moore, the theme and amplifying details,
the comedy, intriguing romance and volatile if
theatrical melodrama which they develop, to-
gether with quality of production and signifi-
cance of the incident, are geared to inspire
showmen to unique campaigns.
Trailing elopers bring reporter "Bennet" to
Middletown. There he meets "Jud Holcomb,"
county clerk, who boasts that in all his years of
issuing marriage licenses none of his "cus-
tomers" has ever been divorced. Sensing a big
story, he publicizes "Jud," couples flock to the
town, which becomes prosperous, and the clerk
becomes its leading citizen. A night club, run
by New York racketeers, is the town's black
March 19, 1938
MOTION PICTU RE HERALD
47
spot, and to remove it, "Bennet" suggests that
"Jud" run for mayor on a reform ticket. The
earlier fun turns to bizarre but comic melodrama
as gangdom takes a hand in the campaign, tries
to frame "Jud" and finally does have him sus-
pected of murder. Meanwhile "Bennet" is fol-
lowing up his romance with "Jud's" daughter,
"Nancy." In the climax, he gets the incrimin-
ating evidence on "Selby," "Frisbee" and the
whole crooked lot. "Jud" is elected and wins
"Nancy's" consent to marriage.
Balancing dialogue, action, situations and
characterizations intelligently, the film wastes
no time on inconsequentials, moves speedily and
puts its entertainment right up where it belongs
on the screen, for all to enjoy without having
to exercise a too great amount of mental gym-
nastics.
Previewed at the United Artists theatre,
Inglewood. The audience, composed of oil in-
dustry workers, small town business men, clerks,
farmers, a scattering of retired residents and
suburbanites, seemed to be of the opinion that
"This Marriage Business" had been made es-
pecially for it. The professional Hollywood
contingent in attendance was enthusiastic in
praising the film. — G. M.
Distributed by RKO-Radio. Produced by Cliff Reid.
Directed by Christy Cabanne. Screen play by Gladys
Atwater and J. Robert Bren. Story by Mel Riddle
and Alex Ruben. Photographed by Joseph August.
Edward Donohue, assistant director. Harry Marker,
film editor. P. C. A. certificate number 4073. Running
time, 70 minutes, when seen in Inglewood. Release
date: April 8, 1938. General audience classification.
CAST
Jud Holcomb Victor Moore
Bill Bennet Allan Lane
Nancy Holcomb Vicki Lester
"Candid" Perry Jack Carson
Lloyd Wilson Jack Arnold
Joe Selby Richard Lane
Frisbee Frank M. Thomas
Hardy Cecil Kellaway
Perkins George Irving
Spencer Paul Guilfoyle
Bella Kay Sutton
Babs Delaney Ida Vollmar
Bob Riordan Richard Bond
Mrs. Piatt Leona Roberts
The Painted Trail
(Monogram)
Western
A swiftly paced, hard riding, gun shooting
western of the old school, this production should
find much favor with the clientele on a Saturday
afternoon or for that matter whenever western
fans gather to see their favorite diversion. The
setting is on the Texas side of the border and
the story deals with the activities of a smug-
gling gang and the manner in which the "law"
cracks down on the outfit.
Tom Keene is starred in the role of a United
States marshal who disguises himself as an out-
law as a means of joining the gang, and features
Eleanore Stewart as the romantic interest.
Others in the cast include LeRoy Mason, Wal-
ter Long, Jimmy Eagles and Forest Taylor.
"Tom," commissioned by his superior to ap-
prehend the smugglers, poses as "The Pecos
Kid," is accepted by the gang and joins them in
rustling cattle across the border. The sheriff
and his deputies catch "Tom" red-handed but he
convinces the sheriff that he is on the side of
the law.
Reviewed in projection room in New York. —
Paul Mooney, Jr.
Produced and distributed by Monogram. Producer,
Robert Emmett. Directed by Robert Hill. Story by
Robert Emmett. Assistant director Eddie Saeta.
Photography, Bert Longenecker. Sound, Glen Glenn.
P. C. A. Certificate No. 4057. Running time, 50 min-
utes. Release date, February 16, 1938. General audi-
ence classification.
CAST
Tom Tom Keene
Alice ; Eleanore Stewart
Duke LeRoy Mason
Driscoll Walter Long
Sammy Jimmy Eagles
Jackson Forest Taylor
Reed Harry Harvey
Nosey Ernie Adams
Spud Bud Osborne
Sheriff Glen Strange
Marshall Frank Campau
When C-Men Step In
( Columbia )
Melodrama
An interesting story capably directed makes
this a better than average film in the G-Men
cycle. The protagonists in this are brothers, one
a G-Man and the other a racketeer, who have
genuine devotion for each other. There is an
ever so slight romantic tinge and a sprinkling
of comedy.
The cast fit the roles and include Don Terry,
Jacqueline Wells, Robert Paige, Gene Morgan,
Paul Fix and Edward Earle, C. C. Coleman,
Jr., directed from a story by Arthur T. Hor-
man and Robert C. Bennett.
"Frederick Garth" (Don Terry) is head of
a gang operating several rackets behind the
screen of a printing company. His younger
brother, "Bruce" (Robert Paige), has become
a member of the Federal Bureau of Investiga-
tion instead of joining "Frederick's" organiza-
tion as its lawyer and is unaware of "Freder-
ick's" racketeering. Practically every clue leads
indirectly to "Frederick," and after finding con-
clusive proof in the printing shop "Bruce" ac-
costs his brother with the truth. "Frederick"
overpowers "Bruce," but hides him when two
members of the gang appear. Later at the
printing shop, where the gang have turned
against their leader, "Bruce" arrives with the
police, but "Frederick" has been killed.
Reviewed at the Globe theatre, New York.
A good audience for a rainy afternoon, and
chiefly men, seemed to enjoy the melodrama. —
P. M.
Produced and distributed by Columbia. Directed by
C. C. Coleman, Jr. Screenplay by Arthur T. Horman.
Story by Arthur T. Horman and Robert C. Bennett.
Associate producer, Wallace MacDonald. Photography
by Henry Freulich. Film editor, Al Clark. P. C. A.
Certificate No. 3867. Running time, 61 minutes. Re-
lease date, March 31, 1938. General audience classi-
fication.
CAST
Frederick Garth Don Terry
Marjorie Drake Jacqueline Wells
Bruce Garth Robert Paige
Neale Gene Morgan
Clip Phillips Paul Fix
Preston Edward Earle
Morton Stanley Andrews
Jennings Horace MacMahon
Turk Huey White
The Dybbuk
(Irving Geist)
Tragic Folk Tale
In 1920 S. Ansky wrote the play from which
this screen story of Jewish folk way, supersti-
tion and young love has been adopted. In the
years following its initial presentation, the work
has been performed in practically every large
city of the world and has grown to become a
classic in the field of Yiddish dramatic art.
New York theatrical circles have viewed four
different versions of the play.
In the translation from stage to screen as
coming from the studios in Warsaw, Poland,
the dramatic power, the religious customs and
atmosphere of the supernatural have been
moulded into an expert and complete reproduc-
tion, faithful to the letter and the spirit of the
original. The acting, somewhat removed from
the present day style, is nonetheless powerfully
effective, a musical score creates an appropriate
background, and there is competent technical
handling of direction, lighting and set mounting.
The running time is rather long but the dra-
matic impact of the story draws unflagging in-
terest.
With dialogue in Yiddish but set with an ex-
cellent ly worded compilation of English titles,
the production will receive the greatest amount
of endorsement from Jewish theatre goers, but
general audiences that respond to the excep-
tional in screen material should find matter here
for study and enthusiasm.
Reviezved at the Continental Theatre, Nezv
York, zvhere a mid-aftcrnoon audience followed
the screening of the strange story closely and
with evident appreciation. — Joseph F. Cough-
ljn.
Presented by Irving Geist. From the play by S.
Ansky. Directed by Michael Waszynski. Scenario by
i,. A. Kacyzna and Marck Arenstein. Historical re-
search by Dr. Meyer Balaban. Musical score by H.
Kon. Ritual songs sung by Chief Cantor, Gerson
Sirota. Choreography by Judita Berg. Edited by
George Roland. Interpretation by Jacob Mestel. Eng-
lish titles by Leonora Fleischer. Translation by A.
Armband. No P. C. A. Certificate. Running time, 122
minutes. Release date, April 15, 1938. Adult audience
classification.
CAST
Wonder Rabbi of Miropol A. Morewski
The "Messenger" R. Samberg
Sender M. Libman
Leah, his daughter Lili Liliana
Frade, Leah's aunt Dina Halpern
Nisson G. Lamberger
Channon L. Libgold
Nuta M. Bozyk
Zalman S. Landau
Nachman S. Bronecki
Menashe, his son M. Messinger
Mendel Z. Katz
Michoel A. Kurc
Meyer D. Lederman
The Moth and the Flame
(RKO-Disney)
Variation on a Moral
Victims who have had their precious wearing
apparel ravished by hungry moths will be dis-
concerted to see in this latest fantasy from the
Disney penmen that the "mothy" termites are
really rather nice and romantic folk at heart.
Concerned with a "boy moth meets girl moth"
theme, the excursion into whimsy follows the
amorous insects as they cavort in the company
of their fellow bugs around what would be para-
dise for their peculiar appetites, a second hand
clothing store. The use of color to paint the
shades of burning material is striking. — Running
time, eight minutes.
Windward Way
(RKO Radio)
Sailing Short
Concerned with a sailboat race run between
Miami and Nassau, this sport slant on the prep-
arations for the contest, the actual running of
the event and the arrival at the harbor goal
provides a grade of entertainment to stir up
interest. So realistically has the race been re-
ported that the rolling seas and swaying boats
may cause slight cases of mal de mer in a few
land locked innards. The subject has been ex-
ceptionally well shot with magnificent pano-
ramic sights of seas and skies. — Running time,
10 minutes.
Gandy the Goose
(Educational)
Terry-Toon
Gandy, the Goose, is a bit of the wild variety
of geese and leaves his happy but dull home in
search of adventure. How he almost gets his
goose cooked by being made the next day's
menu prospect for a lunch room makes an ani-
mated lesson for the wise bird and some mo-
ments of "goofy" fun for the audiences. Finally,
Gandy outwits the smart proprietor. Running
time, seven minutes.
Sam Caplan Dies
Sam Caplan, who retired from his posi-
tion as vice-president of the Metropolitan
Motion Picture Company in 1931 because
of ill health, died in Seeley Springs, Ala.
Mr. Caplan, 48 years of age, founded the
Metropolitan, a commercial film producing
company, with his brother, Maurice Caplan,
in 1919. Interment was in Cleveland.
Neely Bill Endorsed
Endorsement of the Neely anti-block book-
ing bill, now pending in Congress, was voted
this week by two Allied States units, Allied
of New Jersey and Allied of Connecticut.
48 MOTION PICTURE HERALD
March 19, 1938
MEXICO REJECTS PLAN
TO BAR FOREIGN FILMS
Senatorial Bloc Says Ban
Would Be Severe Blow to
Country's Business As Whole
by JAMES LOCKHART
in Mexico City
Some encouragement for the foreign phase
of the industry in Mexico is seen by the
action of the permanent senatorial bloc
roundly rejecting the proposition of the na-
tional cinematographic workers' alliance to
ban or at least drastically restrict imports
of pictures in English and other alien lan-
guages. The bloc told the league that it does
not in the least agree with its contention
that banning foreign language pictures
would further the interests of the domestic
industry. The solons asserted that such pro-
hibition would hit not only the industry very
hard but would be a severe economic blow
to Mexico as a whole.
Banning or hampering English and other
alien pictures would work a grave hardship
upon thousands of Mexicans who depend
upon the film industry for a livelihood, the
bloc asserted. Such hampering would be
most disadvantageous for Mexico, as its
picture industry has not been developed
to the extent of that of the United States,
the senators held.
The eight major American companies —
Paramount, Twentieth Century-Fox, Colum-
bia, RKO, Universal, United Artists, War-
ners-First National and Metro-Goldwyn-
Mayer — see this as indicating a favorable
trend of the Mexican government toward the
film situation. The distributors' general sen-
timent is that they have had plenty of labor,
tax and legislation grief and that if any more
labor and tax (legislation has been quiet for
some little time) trouble develops they will
stand pat to the extent of quitting Mexico.
Such action, however, it is pointed out,
would be entirely up to the distributors'
home offices. This sentiment has drifted to
the film workers' union, which have the dis-
tinction of establishing the Confederation of
Mexican Workers and Farmers, Mexico's
strongest labor organization, and has in-
spired much deep thought.
Government Aid Indicated
More government aid is in the offing for
the Mexican picture industry. President
Lazaro Gardenas has docketed the most am-
bitious of these plans, that for founding a
state bank to finance the industry, for hear-
ing at the extraordinary session of congress
which is to open late this month or early in
April. This bank is to have a capital of
100,000,000 pesos (approximately $28,000,-
000), supplied on a 50-50 basis by the gov-
ernment and the industry.
The other plan is the institution of a na-
tional council to regulate the industry. This
measure is before the permanent senatorial
bloc and action on it is expected before
Easter.
Individualism instead of standardization is
the new objective of Mexican film producers.
They have harkened to complaints from at
home, and to some extent from abroad, that
one Mexican made picture is much like an-
other. This standardization is beginning
to have a detrimental effect on trade. So,
the new pictures are being made along dif-
ferent lines. Producers are giving more at-
tention to plot. They are lining up the best
playwrights, authors and scenarists in the
country; they are also going after really
good technicians and players.
The newest producing company here,
FAMA, is following the individualistic trend
and aiming at international appeal in three
pictures to be released this spring, "Refu-
gees in Madrid," "Santa Ana, His Private
Life," and "Asuncion."
Another out of the run of the mill Mexi-
can picture is "Noches de Gloria" ("Glori-
ous Nights"), produced by J. Luis Bueno
and starring Esperanza Iris, Mexican come-
dienne who has a cinema named for her in
Mexico City, that is soon to have its pre-
miere at the Cine Teatro Alameda, Mexico
City.
V
Technical facilities for Mexican films have
been improved with the establishment in
Mexico City by Jose Garcia Moreno of a
large and modern laboratory that is
equipped with American apparatus. He is
to build a large studio.
V
The first circuit of Mexico City, operated
by Jose Echeverria and Company, has
started to modernize its 14 houses, starting
with the Cine Granat. The work is to
occupy six months and includes decorating
and adding several patron comfort facilities.
V
Investment of Spanish capital in the Mexi-
can film industry is being arranged by
Ricardo Urgoiti, general manager of Filmo-
fono, S. A., of Madrid, which presented the
first made in Mexico picture in Spain. The
deal is to be on the basis of a mutual dis-
tribution of Mexican pictures in Spain and
Filmofono productions in Mexico.
V
First All-Child Cast
Mexico has made her first picture played
entirely by children, with a girl of eight
years in the lead. It is "Alia en el Rancho"
("Way Down on the Little Ranch"). The
picture is to have its premiere in Mexico
City soon.
V
The Mexican government has started to
strictly enforce regulations governing com-
mercial and amateur radio stations. There
were numerous complaints from the public
about violations of the code.
V
Radio merchandizing has been hard hit
by the new tariffs which greatly increase
duties on transmitters, receivers and bulbs.
Most Mexico City dealers are limiting them-
selves to disposing of stocks that were on
hand when the tariffs went into effect and
to apparatus that was ordered by customers
at or immediately before then. Many deal-
ers have canceled orders with American and
other firms abroad for goods that they would
have to sell.
$605, 755 Net
For 1937, Report
Of Consolidated
Report of Consolidated Film Industries,
Inc., and subsidiaries for year ended De-
cember 31, 1937, certified by independent
auditors, shows a net profit of $605,755 after
depreciation, interest, provision for doubtful
accounts, federal income taxes, surtax on
undistributed profits, etc., equivalent to $1.51
a share on 400,000 no-par shares of $2
cumulative participating preferred stock,
(on which dividend arrears amount to
$2,400,000).
Loew's Inc., earnings for its 16-week
period ended March 12th are estimated by
the Wall Street Journal at approximately
$2.25 a share for the 1,599,053 shares of
common stock outstanding. Sentry Safety
Control Corporation reported a net loss of
$463 after all charges and depreciation and
Crosley Radio Corporation reported a net
loss of $376,914 for the year ending Decem-
ber 31, 1937, after deducting depreciation
charges of $233,153.
Consolidated income account for year
1937, compares as follows:
1937 1936
Sales and royalties
$9,635,961
$9,496,488
Costs and expenses
8,723,118
8,269,550
Depreciation
290,559
266,675
$622,284
$960,263
Other income
322,761
324,608
$945,045
$1,284,871
160,420
155,847
Federal income and surtax. . . .
113 000
140 000
28i820
23,974
Other deductions
37,050
45,538
$605,755
$919,515
200,000
700,000
Surplus $405,755 $219,515
Loew's estimated earnings compare with
a net of $2,917,409 or $1.70 a share earned
in the 12-week period ended November 25th,
and with $5,148,157 or $3.05 a share earned
in the 16 weeks ended March 11, 1937. The
Wall Street Journal said that because of
higher costs earnings are running about 25
per cent below net a year ago. Marcus
Loew's Theatres, Ltd., has declared a divi-
dend of $3.50 on the seven per cent
preferred stock payable March 31st to hold-
ers of record March 19th.
Transit Advertisers to
Hold Poster Exhibition
Transit Advertisers, Inc., will sponsor an
exhibition of one, two, and three sheet
posters to be held in the RCA Building,
Rockefeller Center, N. Y. from March 30th
through April 12th. Awards will be given.
The judges are John Benson, Mason
Britton, Roy Dickinson, Norman Bel
Geddes, Wallace K. Harrison, Julian Street,
Jr., Adolph Treidler, W. G. Van Schmus,
managing director, Radio City Music Hall;
Paul B. West and Denys Wortman, presi-
dent of the Illustrators Society.
Moliner Returns to Paris
Major Edouard Moliner, French film pro-
ducer associated with John E. Otterson in
the recently formed Inter-Allied Films Cor-
poration, has sailed for Paris, and will re-
turn within two months.
THE NEWS YOU'VE BEEN
WAITING TO HEAR . . .
I
I
THE GREAT AMERICAN MOTION PICTURE
IS NOW
AVAILABLE FOR
YOUR THEATRE!
llllll III II III III III I I llll IIIIIIIIIIIMIIIMI IIIIIIIIIIMilllllHinillll
^Jllll iillllf I IIIIIIIBIIlIf llllllllllllllllllllllllllli Illllllll11llllllillllll9IIIllllllllIIIIllllllllllllllllllllllllllllllIltllI III
| AN UNPRECEDEN
I CAMPAIGN TIMED TC
| WHEN YOU PLAT j
| We won, ^- *, naUon-wiae flood .1 j
= great reviews in newspapers, trade papers, out-
EE standing magazines, over the air . . . nor the edi-
EE torials, page after page of news breaks, radio
§§ publicity and, above all, word-of -mouth ... nor the j
H sweep and power of the production or the box-
= office appeal of its great cast . . . nor its 3 -month
1 run in New York and brilliant showings else-
EE where ! All that is familiar to everyone in show
H business! j
EE But, in addition to that, 20th is launching
EE the most intensive and widespread campaign in
ee newspapers and magazines with which it ever
EE backed a picture!
EE In 164 newspapers with a total circulation
PED PRE-SELLING
REACH ITS CLIMAX
OLD CHICAGO I
of 14,724,794 will appear the assistant adver-
tising campaign . . . giant ads tied directly in with
key-city theatres' popular-price runs.
In the national magazine campaign, 20th
has scheduled full-page ads, in color, in Life,
Collier's, Look, Woman's Home Companion and
14 leading fan magazines . . . with a total reader
coverage of more than 53,816,226 people . . .
timed to break with "In Old Chicago's"
national release!
Through these extra campaigns, plus the
prestige and fanfare which accompanied its road
showings ... 20TH CENTURY- FOX INSURES
YOU THE GREATEST READY-MADE AUDIENCE
FOR ANY PICTURE IN YEARS!
iiiiiiiiini i Him iiiii ii
milium ii iiiii mi iimiiiimiiiiiiimiiiiiiiii
=£JIlIlllfllllIIIIlllllllllIIIIIlIIIIIIlllIllIlllllllllllllllIllllIlllIllllllllllllIlllltlllllItIlllIllltIllIIllllllllllIlllllllllll
f,In Old Chicago" has proven its
greatness!
But be sure you let it prove its
greatness for you!
Give it preferential dates!
Give it maximum play time!
Get behind it with showmanship
just as if no one had ever heard
of "In Old Chicago" before!
In that way you will be sure to
get the most out of it!
THE KEYSTONE OF YOUR FUTURE
III! illlllillllilllllilllHiUIIII II I II I
March 19, 1938
MOTION PICTURE HERALD
53
TECHNOLOGICAL
The Bluebook Schoo
ANSWER TO QUESTION NO. 10+
Conducted by
F. H. RICHARDSON
Question No. 104 was: (A) What is
a "brush," as applied to a motor or a
generator? What purpose does it serve?
(B) What is meant by "brush loss"? To
what is it chiefly due? (C) What is meant
by brush pressure? What should be its
limits?
The following made acceptable answer to
question No. 104: S. Evans and C. Rau;
G. E. Doe ; J. R. Prater ; R. and K. Wells ;
C. Oldham ; L. Cimikoski ; G. Thompson ;
E. H. Toedte; W. H. Edmonds; J. Morton;
W. Limmroth; O. H. Schmidt; L. F.
Hayes; M. and J. Devoy; J. A. Zachritz;
L. S. Kelley; H. Bunker; J. J. Petersen;
C. A. Whitlock; R. Feasel; R. W. Croton;
W. Schoeneman; Kiva Theatre (Name not
given); F. H. S. and P. Dalbey; R. R.
Robbins and W. Winkler ; A. D. Lonby ; T.
and W. Turk, G. T. Vieller ; L. E. Dodson
and H. T. Todd; M. D. McGuire; E. F.
and M. Wentworth; L. F. and G. Brown;
K. Erwin; T. W. Redhouse; M. F. Robin-
son and L. A. Beachwood ; R. R. Jacobs and
B. B. Hornstein; L. B. S. Hewitt; B. and
M. Walker ; C. H. Lowrie ; D. and W. Por-
ter; R. Davis and F. M. Brown; L. John-
son; E. F. and M. Wentworth; S. L.
Maxwell; L. D. Tomlinson; B. L. Kent;
W. R. Davis and B. L. Bunt; P and L.
Felt; D. A. Shea and H. T. Plum; W. B.
Myers and L. G. Dillon; D. Coates; L. R.
Whitmore ; E. Exline ; G. L. Goss and Son ;
M. Samuels and O. L. Goldstein ; J. J.
Robinson and R. E. Bullard; F. D. Scanlon ;
F. E. Dorp and H. A. Ames; B. L. Simson;
T. D. Williams; L. J. Rubin; Q. G. Rolton;
P. F. Maxwell and S. U. Lamont; L. G.
Simmons ; A. Leonard and G. T. Jones ; H.
T. Rainer; R. H. Carter; H. T. Randolph;
N. S. Reid and H. T. Watkins; A. W.
Baxter and J. M. Kelner; J. R. Davidson
and W. R. Matthews; R. L. Sampson; F.
W. Brandenburg; H. M. Jackson and W.
V. Henderson; C. L. Brant; L. and F. L.
Savior; R. M. Schnider.
Leo Cimikoski replies to Section A as fol-
lows : "As applied to a motor generator, a
"brush" may be strips of metal, a formed
bundle of copper wires, slit plates of metal,
or a block of carbon. However, since
presumably we are considering motors and
generators used in theatre projection work
only, we may say the brush is a block of
carbon designed to bear upon the com-
mutator of a d.c. generator or the slip ring
of an alternator, and to supply constant con-
tact as between the commutator or slip ring
and the wires of an external circuit, which
latter is the purpose the brush serves.
"There are many sizes and varieties of
brushes, each designed for duty in different
conditions and circumstances. Because the
BLUEBOOK SCHOOL
Question No. I 10
(A) What is the correct method of
fitting brush ends to commutator sur-
face?
(B) How should commutators be
brushed each day and why?
(C) How may a commutator sur-
face be cleaned right down to the
copper when such cleaning is re-
quired?
(D) After sanding a commutator,
what should be done before it is put
into operation?
(Note: Remember, this is a Bluebook
school and the answer to all save possibly
some social questions can be found in that
book.)
use of a brush that is unsuitable may set
up loss in any one of several directions,
including damage to the commutator or slip
ring, it is advisable that the projectionist
study composition and functioning of various
types of brush, to the end that he be in
position to select proper brushes for the
motors and generators under his charge."
(B) E. H. Toedte says, "A brush offers
resistance to the flow of current, but the
term "brush loss" applies chiefly to loss at
its point of contact with the commutator sur-
face, the amount of such loss depending
upon (a) condition of commutator, (b)
amount and steadiness of contact as applies
to entire contact surface of brush, and (c)
amount of pressure per unit area of brush
upon commutator. If the commutator be
smooth, clean and perfectly round; if the
brush contact surface be clean and of proper
curvature ; if the contact pressure be cor-
rect (from 1.25 to 1.50 pounds per square
inch of contact surface) ; if there be no
sparking, the brush loss will then be at
minimum, assuming of course that a brush
of correct dimensions and composition be
used. If, on the contrary, any or all the
above named points be lacking, the loss will
be in proportion to the sum of the faults
at the points named."
(C) O. H. Schmidt replies, "The term
'brush pressure' signifies the pressure at
which brushes are held to the commutator,
or slip ring (if it be an alternator), said
pressure being supplied by a spring. The
pressure must be just sufficient to insure
good electrical contact when both brush and
commutator, or slip ring, surfaces be smooth
and clean. It should never be less than 1.25,
or in excess of 1.50 pounds per square inch
of contact surface."
R. W. Groton replies, "Brush pressure is
the force with which a spring causes a brush
to bear upon the commutator bars in a gen-
erator or a d.c. motor. The pressure should
be 'just-rite' which means about \% pounds
to \Yz pounds per square inch of contact
surface. Good electrical contact is neces-
sary to insure smooth operation and utmost
economy."
May I add to this the thought that many
projectionists do not pay the close attention
to brushes the importance of their function
demands. A brush a bit too hard or with
a bit too much contact pressure soon cuts or
wears grooves in the commutator surface,
prevents the slight end motion of the arma-
ture that is so desirable, thus making too
frequent dressing down of the commutator
necessary. A brush that is too soft tends to
wear off rapidly and fill the undercuts with
carbon dust, thus inducing unnecessary
sparking. A brush with excessive lubricat-
ing quality not only will kill the commutator
gloss that is so essential to good operation,
as well as tend to fill up the undercuts,
with resultant excessive sparking. Brush
contact surface should be calculated exactly
and its amount posted on the wall beside
the machine. The pressure of each brush
should be tested once each week. Springs
often weaken either gradually or quite sud-
denly. I have found them with twice the
pressure they should have; others with only
half normal pressure. In fact I have quite
often found a very great difference between
brushes on the same generator. Brushes
are matters well deserving ©f careful care
and regular, periodic testing.
George Pal and Dave Bader
Leave New York for Coast
George Pal, creator of a new cartoon
process employing puppets instead of draw-
ings, and David A. Bader, who arrived in
New York from London with Mr. Pal re-
cently, left Monday night for the coast. Mr.
Pal will attempt to interest studios in his
development.
Mr. Pal held a demonstration on Monday
afternoon of three of his films, which were
produced in his studio at Eindhoven, Hol-
land, for the advertising field. He said that
about 3,000 individual figures are used in
an eight minute subject and that it takes
about a month to make. The sets used are
15 feet wide and the cost of a subject is
$15,000, he said.
Joe Goetz, manager of the RKO Para-
mount theatre and founder of the Cincinnati
Bookers Club, was reelected president for
his third consecutive term last week.
54
MOTION PICTURE HERALD
March 19, 1938
SURBURBAN BRONXVILLE Arms Ask Ad
ASKS TWO HOUR SHOWS
Exclusive Village Canvasses
902 Families and Finds It
Gets Too Much Entertainment
Residents of that exclusive village of
Bronxville, a Westchester County commun-
ity, 30 minutes by rail from Grand Central
Station in New York City, say they know
what they want in the way of film fare and
are determined to get it.
After about three years of activity dur-
ing which various demands were met by
the management of the 1,207-seat Bronx-
ville Theatre, the villagers, under the ban-
ner of the Bronxville Motion Picture Coun-
cil, this week aired their latest desires —
a two-hour program on Saturday after-
noons with intermissions between perform-
ances and without trailers advertising future
attractions.
One of the greatest problems films pre-
sent to parents, the council contends, is that
of getting children out of theatres once they
have seen a complete show. Dinners are
forgotten and parents are forced to sit twid-
dling their thumbs, waiting for their off-
spring to return home after an afternoon
at the theatre, the council complains.
Based on Pol!
The group bases its demands on a recent
poll. A total of 902 families, with 1,003
children, were sent questionnaires and 80
per cent of the recipients filed replies. "There
is an overwhelming demand for the feature
picture that the entire family can enjoy,"
Mrs. Edna K. Denman, public relations
counsel for the council, reported.
She described the council as made up of
representatives of "clubs, schools, churches
and every other organized group" in the
village. William H. Van Dusen, father of
three children, is president.
About "once a year," Mr. Van Dusen
said, the council takes some action in regard
to films. At the offices of the Motion Pic-
ture Producers and Distributors of America,
it was recalled that the council successfully
demanded Saturday morning children's pro-
grams some time ago. On one other oc-
casion, it was explained, Bronxville was ob-
serving "humanity week" and the council
decided it would be fitting to have the local
house, which is now operated by Skouras
Theatres, show "Sequoia" on its program.
The fact that the film was no longer being
distributed caused the council no concern
the MPPDA office explained.
The film was shown at the theatre.
Prefer "Less Entertainment"
But, as for the current demands of the
council, Mrs. Denman said "a large num-
ber of parents prefer less entertainment for
the money that the movie house now hands
out. A two-hour program is quite enough,
the majority of parents say."
Mrs. Denman stressed the point that the
council does not look upon itself as a censor
and claims no censorship functions.
As for the types of films preferred ad-
venture pictures are the first choice and as
an example, the council cited "Captains
TRAILERS TERMED
TOO EFFECTIVE
A complaint that trailers advertising
future attractions are too effective was
voiced by the Bronxville Motion Pic-
ture Council this week. The council
plans to request the management of
the Bronxville theatre to omit trailers
from Saturday matinees and this is the
reason :
"So effective is the selling capacity
of previews {trailers) that with each
showing a tacit future date is made
with the theatre by the young spec-
tator. So parents in Bronxville prefer
that previews be left out of the Satur-
day matinee programs."
Courageous." "There is a mighty cool re-
ception in Bronxville for thrillers like the
once popular 'Dracula,' 'Frankenstein,' and
'King Kong'," Mrs. Denman said. "Gang-
ster and crime pictures, too, are frowned
upon, such as 'Alcatraz,' and many parents
do not want sophisticated drama like
'Dreaming Lips' and 'Back in Circulation'
for the eyes and minds of the youthful.
"Strange as it may seem," she continued,
"the plays built around the popular juvenile
stars do not go over so big with Bronxville
parents."
Like Comedies
The community, according to the council,
has little or no interest in social problem
pictures. High on the list of likes, however,
are comedies such as "Mr. Deeds Goes to
Town," historical films such as "Victoria
the Great," and "picturized classics" like
"Romeo and Juliet" and "David Copper-
field."
"Westerns, slap-stick and Charlie Chans,"
Mrs. Denman said, "are not so acceptable,
according to the poll."
In the field of short subjects, the council
points to newsreels as its first choice and
these are followed, in order, by travel films,
animated cartoons and then educational pic-
tures. However, Mrs. Denman pointed out,
many parents find their partiality for the
newsreel modified by the recent preponder-
ance of war shots.
Executives on Fund Committee
O. Henry Briggs, Leo Spitz, Frank C.
Walker, Leo Brecher and Gilbert Miller
have been appoined to the sponsoring com-
mittee of the Greater New York Fund, an
organization for the financing and coordina-
tion of more than 800 private health and wel-
fare agencies which seeks to raise $10,000.-
000 for its work.
Of Petrillo In
Recording Fight
James Petrillo, president of the Chicago
local of the American Federation of Musi-
cians and leader of the organization's fight
with theatres and broadcasters, arrived in
New York this week to consider an offer
to become president of the National Asso-
ciation of Performing Artists.
Under the terms of the offer, Mr. Petrillo
would receive an initial fee of $100 000 to
head the NAPA's battle against radio sta-
tions and slot machine owners who use
recordings without paying royalties.
In an address before the executive board
of the NAPA, Mr. Petrillo branded those
who use the records for profit and then fail
to pay royalties as "chiselers" engaged in
a "lousy racket." Mr. Petrillo, in his
speech, also took occasion to denounce mo-
tion picture studios. They have put 22,000
. musicians out of work and replaced them
with 300, he charged.
"We're not going to allow that kind of
treatment any longer," Mr. Petrillo declared.
"The American Federation of Musicians is
just about ready to say 'stop this racket' to
the studios and when the AFM says 'stop',
the studios will stop, or else."
Reverting back to the NAPA's fight to
halt the use of recordings by radio stations
and other interests which derive a profit
from the use of the recordings without pay-
ing the artists, Mr. Petrillo estimated that
$5,000,000 to $6,000,000 is the annual loss
to the musicians through the practice.
The AFM's license for transcription and
recording companies will help the NAPA
Mr. Petrillo predicted. He then estimated
that there are about 300 independent sta-
tions which are now "chiseling" on musi-
cians. Unless these stations sign the AFM
agreement within the near future, he de-
clared, the union will stop completely the
supply of music to them. He expressed
confidence that 90 per cent of the inde-
pendent station owners would sign the
agreement.
Although he did not give the association
a definite answer on their offer to engage
him, he said he would give it serious con-
sideration.
Maurice J. Speiser, counsel for the asso-
ciation, reported that the performing rights
of the artist have been recognized in Argen-
tina, Brazil, Ecuador, Uruguav and Chile
and m France, Czechoslovakia and Italy.
Jhe NAPA has a membership of about
:">00, principally band leaders. It was organ-
ized several years ago bv Fred Waring.
Among the band leaders who attended the
meeting this week were Paul Whiteman
Ben Bernie, George Olsen. Phil Spitalny!
Benny Goodman, Den Voorhees. Isham
Jones, Xavier Cugat, Emil Coleman, Ruby
Newman, Harold .^tern, Walter Damrosch
and Fritz Reiner.
Richmond Theatre Opened
The new Westhampton theatre. Richmond,
Va., has been opened under the management
of Stewart Tucker. The house is the 21st
in the circuit, Neighborhood Theatres of
Virginia.
RKO Radio has exercised its option on
Robert F. Sisk's producing contract. The
producer current assignment is "Law of the
Underworld," with Chester Morris and
Anne Shirley. This will be followed by
'Girl from Mexico."
Once A More
The World Has Been Reminded That The Best
of All The Pictures of 1937 Was Produced by
in
Director, WILLIAM DIETERLE
Screen Play, Norman Reilly Raine, Heinz Herald andjST||Z\^i4ssoc. Producer, Henry Blanke 'Asst. Director, Russ Saunders
Geza Herczeg . Story, Heinz Herald and Geza Herczeg QfragfjrW^ Photographer, Tony Gaudio . Film Editor, Warren Lowe
Music, Max Steiner • Orchestra, Leo Forbstein ^^§5^ Art Director, Anton Grot • Unit Manager, Al Alborn
JACK L. WARNER HAL B. WALLIS
Vice-President in Charge of Production Associate Executive in Charge of Production
Trade Reminder: It Is Now Establishing A New Record for Return Engagements
56
MOTION PICTURE HERALD
March 19, 1938
PRODUCTIONS IN WORK
TITLE
COLUMBIA
WRITER AND DIRECTOR
CAST
STAGE OF
PRODUCTION
"Holiday"
From the play by Philip Barry. Director. George
Katharine Hepburn, Cary Grant, Doris Nolan, Lew
Ayres, Henry Kolker.
Shooting
I
METRO-GOLD WYN-MAYER
From the biography by Stefan Zweig. Director:
W. S. Van Dyke.
From the novel by Eric Maria Remarque. Di-
rector : Frank Borzage.
"Marie Antoinette"
"Three Comrades"
Norma Shearer, Tyrone Power, Robert Morley, Anita
Louise, Joseph Schildkraut, Joseph Calleia, Henry
Stephenson, Reginald Gardiner, Alma Kruger, Charles
Waldorn, Peter Bull, Shepphard Strudwick, Cecil
Cunningham, Brent Sergeant.
Robert Taylor, Margaret Sulla van, Franchot Tone,
Robert Young, Henry Hull.
Shooting;
Editing
PARAMOUNT
"Crime Gives Orders"
"Cocoanut Grove"
"The Texans"
Director: Louis King.
Director: Theodore Reed.
Director: Al San tell
Director: James Hogan.
Lloyd Nolan, Mary Carlisle, Lynne Overman, J. Carroll
Naish, Larry Crabbe, Anthony Quinn, Jack Dunn.
Dorothy Lamour, Ray Milland, Martha Raye, Bob
Burns, Tito Guizar, Binnie Barnes, Porter Hall.
Fred MacMurray, Harriet Hilliard, Ben Blue, Yacht
Club Boys, Billy Lee, Rufe Davis, Harry Owens and
his Royal Hawaiian Orchestra.
Randolph Scott, Joan Bennett, May Robson, Robert
Cumings, Ray Middleton, Harvey Stephens, Robert
Barrat.
Editing
Editing
Shooting
Shooting
REPUBLIC
1
"Thunder in Alaska"
Director: B. Reeves Eason.
Richard Arlen, Beverly Roberts, Lyle Talbot.
Shooting
RKO RADIO
"Go Chase Yourself"
"Saint in New York"
Original story, Walter O'Keefe. Director: Ed-
ward Cline.
From a novel by Leslie Charteris. Director:
Ben Holmes.
Joe Penner, Lucille Ball, June Travis, Richard Lane,
Fritz Feld, George Irving, Frank M. Thomas, Margaret
Armstrong, Bradley Page. Tom Kennedy, Jack
Carson. Ted Oliver, George Shelley.
Louis Hayward, Rose Stradner, Jonathan Hale, Charles
Halton.
Editing
Editing
TWENTIETH CENT.-FOX
"Four Men and a Prayer"
"Kentucky Moonshine"
"Alexander's Ragtime Band"
"Little Miss Broadway"
IDC XjatliC Ul XJrUtlUWelJ'
"Racing Blood"
Director: John Ford.
Director: David Butler.
Director: Henry King.
Director: Irving Cummings.
Director: George Marshall.
Original story, Edwin Thorgerson. Screen play,
Helen Logan, Robert Ellis. Director: Otto
Brower.
Loretta Young, Richard Green, George Sanders, David
Niven, William Henry, Reginald Denny, C. Aubrey
Smith, Alan Hale, J. Edward Bromberg.
Ritz Brothers, Tony Martin, Marjorie Weaver, Wally
Vernon, William Demarest, Slim Summerville, J.
Edward Bromberg, Eddie Collins, Francis Ford.
Tyrone Power, Alice Faye, Don Ameche, Ethel Merman,
Jack Haley, Marjorie Weaver, Jean Hersholt, Wally
Vernon, Helen Westley, John Carradine, Douglas
Fowley, Paul Hurst, Eddie Collins.
Shirley Temple, Phyllis Brooks, Jimmy Durante, Patricia
Wilder, Donald Meek, Jane Darwell, El Brendel, Eddie
Collins, Edward Ellis. Brewster Twins, George and
Olive Brasno.
Victor McLaglen, Louise Hovick, Brian Donlevy, Ray-
mond Walburn, Lynn Bari, Robert Kellard, Sammy
Cohen.
Lynn Bari, Dennis Moore, Sidney Blackmer, Henry
Armetta, Chick Chandler.
Shooting
Shooting
Shooting
Shooting
1
Shooting
Shooting
UNITED ARTISTS
"The Adventuress"
Original screen play, John Howard Lawson.
Director: William Dieterle.
Madeleine Carroll, Henry Fonda, Leo Carrillo, John
Halliday, Vladimir Sokoloff.
Shooting
1
UNIVERSAL
"The Lady in the Morgue"
"Sinners in Paradise"
From the novel by Jonathan Latimer. Screen
. play, Eric Taylor, Robertson White. Director :
Otis Garrett.
Original story, Harold Buckley. Screen play,
Harold Buckley, Louis Stevens, Lester Cole.
Director: James Whale.
Preston Foster, Patricia Ellis, Frank Jenks, Joseph
Downing, Al Hill, James Robbins, Stanley Price,
Gordon Hart, Tom Jackson, Morgan Wallice, Gordon
Williot, Bryant Burke, Minerva Urecal, Rollo Lloyd.
John Boles, Madge Evans, Bruce Cabot, Marion Martin,
Gene Lockhart, Nana Bryant, Willie Fung, Milburn
Stone, Morgan Conway, Donald Barry.
Editing
Shooting
WARNER BROTHERS-
FIRST NATIONAL
"Four's a Crowd"
"Secrets of an Actress"
"The Amazing
Dr. Clitterhouse"
"When Were You Born?"
From a story by Wallace Sullivan. Screen play,
Casey Robinson. Director: Michael Curtiz.
Original screen play, Roland Leigh, Milton
Krims, Julius Epstein. Director: William
Keighley.
From the play by Barre Lyndon. Screen play,
John Wexley, John Huston. Director: Anatole
Litvak.
Original screen play, Dr. Manley P. Hall, An-
thony Coldeway. Director: William McGann.
Errol Flynn, Olivia de Havilland, Rosalind Russell, Wal-
ter Connolly, Patric Knowles, Melville Cooper, Frank-
lin Pangborn, Joseph Crehan, Joe Cunningham, Frank
Coghlan, Jr., Dennie Moore, Gloria Blondell, Carole
Landis Al Herman.
Kay Francis, George Brent, Isabel Jeans, Ian Hunter,
Janet Shaw, Gloria Dickson, Gloria Blondell.
Edward G. Robinson, Claire Trevor, Humphrey Bogart,
Gale Page, Allen Jenkins, Maxie Rosenbloom, Donald
Crisp, Curt Bois, Ward Bond.
Anna May Wong, Margaret Lindsay, Lola Lane, An-
thony Averill, Larry Williams, Charles Wilson, Frank
Jaquet, James Stephenson, Eric Stanley, Maurice Cass,
Leonard Mudie.
Editing
Shooting
Shooting
Shooting
L
r
"Boy Meets Girl"
From the play by Sam and Belle Spewack.
Screen play, Sam and Belle Spewack. Director:
Lloyd Bacon.
James Cagney, Pat O'Brien, Marie Wilson, Dick Foran,
Ralph Bellamy.
Shooting
March 19, 1938
MOTION PICTU RE HERALD
57
WHAT THE PICTURE
DID FOR ME
Columbia
DEVIL IS DRIVING, THE: Richard Dix, Joan
Perry— Get behind this with all you have, in line with
reckless driving. The picture will back it up. Good
human interest story and a lot of truth to it. We
had some compliments and no complaints. Played
February 11-13— Ruff Bros., Mainstreet Theatre, Lo-
gan, Kansas. General patronage.
GAME THAT KILLS, THE: Charles Quigley, Rita
Hayworth — This picture packs a lot of punch and
will please all. But it is entirely too short, so get
plenty of good shorts to support it with running time.
This has the old gambling racket in games, but will
go over. Well acted and fast. Running time, 56 min-
utes. Played March 4-6.— Ruff Bros., Mainstreet
Theatre, Logan, Kansas. General patronage.
I'LL TAKE ROMANCE: Grace Moore, Melvyn
Douglas — A very good Grace Moore picture but, oh,
the business. "Ouch."— C. L. Niles, Niles Theatre,
Anamosa, Iowa. General patronage.
IT'S ALL YOURS: Madeleine Carroll, Francis Le-
derer, Mischa Auer — Pretty good. Connie Boswell
was advertised on window cards as being in this. She
wasn't. Some people complained. — Sammie Jackson,
Jackson Theatre, Flomaton, Ala. General patronage.
LOST HORIZON: Ronald Colman— One of the few
great pictures that Columbia makes that failed to
click at the box office. A magnificently made pic-
ture in every respect. Business average. Running
time, 118 minutes. Played February 13-16.— Walter
Currell, Gem Theatre, Logan, Utah. Small town and
general patronage.
LOST HORIZON: Ronald Colman— They didn't
know whether they liked it or not, although did good
business. Advertise it big and you're OK. — L. W.
(Les) Krueger, Viking Theatre, Cranfills Gap, Texas.
Small town patronage.
OUTLAWS OF THE PRAIRIE: Charles Starrett—
This is a fair western that will appeal to all western
fans. We have had better westerns but not for some
time. Unless they start spending more time and
money on westerns there will be no demand for west-
erns in a short time. Played January 21-23.— Ruff
Bros., Mainstreet Theatre, Logan, Kansas. General
patronage.
TROUBLE IN MOROCCO: Jack Holt, Mae Darke
Good picture. Jack Holt always was a good drawing
card here and this is no exception. Posters on this
are good. Running time, 62 minutes. Played Feb-
ruary 25-26. — George Khattar, Casino Theatre, Whit-
ney Pier, Nova Scotia. General patronage.
WIDE OPEN FACES: Joe E. Brown— My ushers
all quit because they were afraid to stay alone in the
dark. — Happy Hasselo, State and Grand Theatre,
Worthington, Minn. General patronage.
WOMEN IN PRISON: Wyn Cahoon, Scott Colton
— Played this on a Friday-Saturday and dressed box
office up like a prison and did the folks eat this up.
Did very good business. — L. W. Krueger, Viking The-
atre, Granfills Gap, Texas. Small town patronage.
First National
DEVIL'S SADDLE LEGION, THE: Dick Foran,
Anne Nagel — If your patrons like westerns, this is
an exceptionally good picture for them. In fact, I
never played a bad western with this star. Most of
my patrons do not care for this type of picture and
business is usually off when I play them. Running
time, 56 minutes. Played February 16. — F. L. Clarke,
Cozy Theatre, Hazen, Ark. Small town patronage.
GOLD DIGGERS OF 1937: Dick Powell, Joan Blon-
dell — Very good and pleased 100 per cent. Can't under-
stand it. Our patrons don't go for this class of stuff
in a big way and yet the picture pleased all who came
to see it. Guess it's westerns and action pictures they
want nowadays. Played February 21-22.— George
Khattar, Casino Theatre, Whitney Pier, Sydney, Nova
Scotia. General patronage.
GOLD IS WHERE YOU FIND IT: George Brent,
Olivia de Havilland, Claude Rains — A good one for
Friday and Saturday run. Did good business and
gave the two-gun patrons a thrill in the end. Running
time, 96 minutes. Played February 25-26. — B. J.
Aylesworth, Lyric and Connellee Theatres, Eastland,
Tex. General patronage.
N this, the exhibitors' own de-
partment, the theatremen of the
nation serve one another with
information on the box-office per-
formance of product for their mu-
tual benefit. It is a service of the
exhibitor for the exhibitor. Address
all communications to —
What the Picture Did for Me
MOTION PICTURE HERALD
Rockefeller Center, New York
HOLLYWOOD HOTEL: Dick Powell, Benny Good-
man and his Orchestra, Ted Healy, Johnnie Davis —
A fair musical that did not live up to expectations.
The number Benny Goodman plays nearly ruins his
reputation. Everyone was glad when it was over.
Paige's orchestration was wonderful. As usual, Ted
Healy, and we will miss him greatly, was the whole
show. The musical numbers as a whole were very
good. Not nearly the picture that "Varsity Show"
was. Running time, 109 minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
MR. DODD TAKES THE AIR: Kenny Baker, Jane
Wyman — Business very poor. Also fair musical. Lots
better if Alice Brady had been left out. Warner's
musicals always have good ending, but very slow
start. Give us less film and no dull moments. Musi-
cal pictures are getting like western pictures; when
you see one, you have seen all of them. Running
time, 90 minutes. Played February 24-25. — Ouida
Stephano, Grove Theatre, Groveton, Texas. Small
town patronage.
MR. DODD TAKES THE AIR: Kenny Baker, Jane
Wyman — Good picture. Good entertainment. Running
time, 68 minutes. Played February 23-24.— R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
SH! THE OCTOPUS: Hugh Herbert, Allan Jen-
kins— Played on Bargain Night; keep house in uproar.
Picture just a fair program. — Sammie Jackson, Jack-
son Theatre, Flomaton, Ala. General patronage.
SH! THE OCTOPUS: Hugh Herbert, Allen Jenkins
— See report on Warner Bros. "Expensive Husbands."
— A. E. Hancock, Columbia Theatre, Columbia City,
Ind. General patronage.
SH! THE OCTOPUS: Hugh Herbert, Allen Jenkins
— Not so good. Silly in spots. Business fair. Will do
on double program. Hugh Herbert is not so funny
as leading player. Running time, 54 minutes. Played
February 22-23.— Oiuda Stephano, Grove Theatre,
Groveton, Texas. Small town patronage.
SUBMARINE D-l: Pat O'Brien, George Brent-
Grand. Real good. Give it your best playing time.
At last I have played a good picture from Warner
Bros, this year. Running time, 105 minutes. Played
February 27-28.— Ouida Stephano, Grove Theatre,
Groveton, Texas. Small town patronage.
GB Pictures
DR. SYN: George Arliss — Another flop. Arliss good
in a part that evoked some question as to good taste.
Part of dialogue so thick you could not get it through
the soundhead. No business; no wonder. Running
time, 81 minutes. Played February 16-17.— M. R.
Harrington, Avalon Theatre, Clatskanie, Ore. Small
town and rural patronage.
Grand National
SOMETHING TO SING ABOUT: James Cagney—
Fair program picture. I think the title hurt this
picture more than it did good. Running time, 92 min-
utes. Played February 24-25.— W. M. Pinckard, Prin-
cess Theatre, Carthage, Tenn. Small town patronage.
TROUBLE IN TEXAS: Tex Ritter— One of the
biggest busts ever registered. Played two and that
was two too many. Sounds too much like a run-down
phonograph and would advise Grand National to try
winding him up. We run Tex Ritter on the days
when the fish are at their best. To be very brief and
to the point, it held up like snow on the Fourth of
July. Running time, 63 minutes. Played January 13-
15.— Walter Currell, Gem Theatre, Logan, Utah. Small
town and general patronage.
Metro-Goldwyn-Mayer
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce — Played this on a three day run starting
with a Sunday matinee. As a rule, we never play
westerns on these days, but felt this justified an ex-
periment. It did, with business above average and
patron reaction all to the good. Running time, 89 min-
utes. Played February 13-15. — M. R. Harrington, Ava-
lon Theatre, Clatskanie, Ore. Small town and rural
patronage.
BAD MAN OF BRIMSTONE: Wallace Beery—
"Bad Man" just another western that was lifted by
beautiful photography and swell acting by the one
and only Beery. Box office a little above average.
Played February 20-21.— Ide Hables, Reel Joy Thea-
tre, King City, Cal. General patronage.
BROADWAY MELODY OF 1938: Robert Taylor,
Eleanor Powell, George Murphy, Buddy Ebsen — This
picture can't fail to drag 'em in with all the stars.
But is not as good as billed. However, the patrons
liked it fine. Running time, 110 minutes. Played
February 21-22.— W. M. Pinckhard, Princess Theatre,
Carthage, Tenn. Small town patronage.
CONQUEST: Greta Garbo, Charles Boyer— Another
one of Metro's marathons. Held off playing this until
forced to and got it on two week days. The only
business I got was the high school because I gave
them a rate and they got out of school two hours
early and received three credits for going. The rest
of the people wanted to know what was on in the
next town. Running time, 112 minutes. Played Feb-
ruary 22-23. — B. J. Aylesworth, Lyric and Connellee
Theatres, Eastland, Tex. General patronage.
CONQUEST: Greta Garbo, Charles Boyer— Garbo
and Boyer do a fine job but the costume stuff is an-
cient history in the film business, especially in small
towns. Ticket seller almost went to sleep. Played
February 23-24.— Ike Hables, Reel Joy Theatre, King
City, Cal. General patronage.
DOUBLE WEDDING: William Powell, Myrna Loy
— Personally, I thought this one the poorest I have
ever run from this popular pair, William Powell and
Myrna Loy, but the patrons seemed to disagree from
me, according to the laughs. As always, they give a
wonderful performance, ably assisted by Jessie Ralph,
Mary Gordon and Edgar Kennedy. Goofy story but
excellent cast and lots of comedy pleased. Running
time, 87 minutes. Played February 25-27.— Gladys E.
McArdle, Owl Theatre, Lebanon, Kan. Small town
patronage.
DOUBLE WEDDING: Myrna Loy, William Powell
—Good sophisticated slapstick, if you can figure that
out. Played February 13. — Mrs. O. A. Jensen, Silver
Hill Theatre, Oshkosh, Neb. Small town patronage.
DOUBLE WEDDING: William Powell, Myrna Loy
MGM's lion doesn't seem to hit the box office. This
was an amusing show that pleased those that came.
Powell swell but Loy a bit miscast. Played February
13-14.— Ike Hables, Reel Joy Theatre, King City, Cal.
General patronage.
EVERYBODY SING: Judy Garland, Allan Jones,
Fanny Brice — A dandy. This picture is what I call a
good comedy and everyone else seemed to think so.
From now on they better never put a comedy out like
"Nothing Sacred," "True Confession" and pictures
of that type, as Metro has put one out with some
truth to life sense and make the stars in the other
pictures mentioned look like a bunch of fools as far
as acting goes. Running time, 90 minutes. Played
February 18-19. — B. J. Aylesworth, Lyric and Connel-
lee Theatres, Eastland, Texas. General patronage.
FIREFLY, THE: Jeannette MacDonald, Allan Jones
— Swell show that flopped at the box office. Show a
little too long but well done. Running time, 130 min-
utes. Played February 27-28.— Ike Hables, Reel Joy
Theatre, King City, Cal. General patronage.
LAST GANGSTER, THE: Edward G. Robinson.
James Stewart, Rose Stradner — Have had nothing like
(Continued on page 60)
PRODUCED BY Slml!!****
. . . these women who once knew
kisses and care and kindness —
these sisters and sweethearts and
mothers of men! . . . these outcasts
from a society always ready to cast
the first stone!... See it all in this
daringly sensational picture that
takes you right behind the walls of a
prison for women and exposes its
bitter secrets! ... A TERRIFICALLY
REAL AND TREMENDOUSLY BITING
DRAMA OF HEARTS IN BONDAGE
...OF WOMEN AGAINST A RELENT-
LESS LAW . . . OF WOMEN GOADED
BY HATE AND FEAR AND CONFINE-
MENT TO JAILBREAK AND RIOT!
60
MOTION PICTURE HERALD
March 19, 1938
(Continued from page 57)
this for a long time and apparently it was just the
opportune time to play it. Did extra business and
pleased most. Running time, 81 minutes. Played
February 25-26. — M. R. Harrington, Avalon Theatre,
Clatskanie, Ore. Small town and rural patronage.
LAST GANGSTER, THE: Edward G. Robinson—
A somewhat better than average gangster story. How-
ever, we didn't do any more than usual on it. Played
February 26. — B. Hollenbeck, Rose Theatre, Sumas,
Wash. Small town patronage.
MADAME X: Gladys George, Warren William— Did
average single day business to the latest and best
"Madame X." Swell tear jerker that will please.
Played February 22.— Ike Hables, Reel Joy Theatre,
King City, Cal. General patronage.
MADAME X: Gladys George, Warren William— A
very sad story and the ladies all came out crying.
After one peek at the box office take I also burst right
out crying. A complete flop. Played March 1 — B. Hol-
lenbeck, Rose Theatre, Sumas, Wash. Small town pat-
ronage.
MAN PROOF: Myrna Loy, Franchot Tone, Rosa-
lind Russell — And the Lion roars, so will the exhibitor
when he gets this one, and he will probably out-roar
the lion. Talk, talk and more talk with Mr. Joan
Crawford (Franchot Tone), who has always been a wet
smack in this house. Myrna Loy certainly picked up
a load when she drew this combination. I could get
along very nicely without either Tone or Crawford
after her last three pictures, and we haven't a cus-
tomer that ever says a good word for Tone. It is the
other way around. This type may be okay for the
larger situations, but we find that a picture that has
no action, all dialogue, is whipped at the start. They
may come the first day, but the picture dies the death
of a dog, as this one did, on the second day. I and
the theatre cat almost had to sit in to make a quorum.
— A. E. Hancock, Columbia Theatre, Columbia City,
Ind. General patronage.
MAN-PROOF: Myrna Loy, Franchot Tone, Rosa-
lind Russell — I was glad to see Tone get a good role
at last. I think he is a surprisingly good comedian.
I liked the picture a lot and thought it quite clever.
I can't see why but I have to admit it did not do the
business I expected from it. Running time, 75 min-
utes. Played February 26-28.— R. D. Leatherman, Ri-
alto Theatre, Denison, Texas. Railroad town patron-
age.
MY DEAR MISS ALDRICH: Maureen O'Sullivan,
Edna May Oliver, Walter Pidgeon — Good for midweek.
Played February 16. — Mrs. O. A. Jensen, Silver Hill
Theatre, Oshkosh, Neb. Small town patronage.
NAVY BLUE AND GOLD: Robert Young, James
Stewart, Florence Rice — Proving that a good picture
played late beats a mediocre picture played close to
release date. This clicked beautifully to splendid busi-
ness and pleased the patrons in a big way. Running
time, 94 minutes. Played February 11-12. — M. R.
Harrington, Avalon Theatre, Clatskanie, Ore. Small
town and rural patronage.
NAVY BLUE AND GOLD: Lionel Barrymore, Rob-
ert Young — An excellent picture that should do good
anywhere. Played February 19.— B. Hollenbeck, Rose
Theatre, Sumas, Wash. Small town patronage.
PARADISE FOR THREE: Frank Morgan, Robert
Young, Florence Rice — Names mean nothing here but
what a honey of a show. Dust off your exploitation
books, shake the cobwebs off the brain and let your
patrons know you've got a show in town. Hit the ceil-
ing with all the old ideas you've ever used and manu-
facture a few new ones. You've got to sell this one.
Not big enough for a Sunday show but what a sweet-
heart of a program. What this world needs more than
anything else is a good five cent cigar and more like
"Paradise for Three." There's a laugh in every flick-
er.—Happy Hasselo, State and Grand Theatre, Worth-
ington, Minn. General patronage.
PARNELL: Clark Gable, Myrna Loy— This went
over fine and did fair midweek business. The patrons
were pleased with everything but the finish. If I had
played this picture sooner, it would have done better
at the box office. Running time, 118 minutes. Played
February 10-11. — W. M. Pinckard, Princess Theatre,
Carthage, Tenn. Small town patronage.
ROSALIE: Nelson Eddy, Eleanor Powell, Ray Bol-
ger, Frank Morgan — Proved a surprise but not a pleas-
ant one, since this was on percentage. Did extra busi-
ness and pleased the patrons. Personally thought it
too long and too spectacular, but who am I to criti-
cize? Running time, 122 minutes. Played February
27-March 1.— M. R. Harrington, Avalon Theatre, Clat-
skanie, Ore. Small town and rural patronage.
TARZAN ESCAPES: Johnny Weissmuller, Mau-
reen O'Sullivan — I played this on Saturday only, to
record breaking business, even if it is old. Played
February 12. — W. M. Pinckard, Princess Theatre,
Carthage, Tenn. Small town patronage.
THOROUGHBREDS DON'T CRY: Judy Garland,
Mickey Rooney, Sophie Tucker — As pleasing a picture
as any we've shown for some time. Patrons were well
pleased. Mickey Rooney is box office and he certainly
turns in a swell performance in this one. Running
time, 80 minutes. Played February 26-27. — M. R. Har-
rington, Avalon Theatre, Clatskanie, Ore. Small town
and rural patronage.
THOROUGHBREDS DON'T CRY: Mickey Rooney,
Judy Garland — A dandy down-to-earth picture from
Metro without a fortune spent on it. — C. L. Nihs,
Niles Theatre, Anamosa. Iowa. General patronage.
ADD THESE EIGHT
TO REPORTERS
Seven states and a Canadian prov-
ince are represented by the eight new
contributors to "What the Picture Did
for Me" in the last fornight.
Reporting for the first time are
these:
George Khattar, Casino Theatre,
. Whitney Pier, Sydney, Nova
Scotia.
R. D. Leatherman, Rialto Theatre,
Denison, Texas.
A. Goldson, Ideal Theatre, Chicago,
111.
Happy Hasselo, State and Grand
Theatres, Worthington, Minn.
L. W. Kmeger, Viking Theatre, Cran-
fills Gap, Texas.
Returning to reportorial service
after a year's absence are:
Warren L. Weber, Deluxe Theatre,
St. John, Kansas.
Walter Currell, Gem Theatre, Logan,
Utah.
Mary Hayes Davis, LaBelle Theatre,
LaBelle, Florida, and Clewiston,
Theatre, Clewiston, Fla.
Read the reports of these showmen
in the columns of the department.
THOROUGHBREDS DON'T CRY: Mickey Rooney
— Packed them in on this one. In fact, many came
back to see it the second time. Mickey Rooney was
particularly outstanding in his role. A honey of a pic-
ture. Played February 23.— B. Hollencek, Rose The-
atre, Sumas, Wash. Small town patronage.
YANK AT OXFORD, A: Robert Taylor, Maureen
O'Sullivan, Lionel Barrymore — In this one, Metro
shows that it is possible to make a picture in England
that can be shown in American theatres, without the
manager having to go hide in the office before the
picture is over.. Do not be afraid to show this one
on your weekend dates, for it's a great picture that
has none of the faults of the pictures we have been
getting from the other side. My patrons said it was
Taylor's best to date. Running time, 90 minutes.
Played March 4-6. — Steve M. Farrar, Orpheum Thea-
tre, Harrisburg, 111. General patonage.
Monogram
BRIDE FOR HENRY, A: Anne Nagel, _ Warren
Hull — A pip of a feature comedy with charming Anne
Nagel back again for new honors. Due to brevity of
feature it will likely find its way to a double feature
program. But do not let that 58 minutes running time
fool you. There's plenty of laugh dynamite packed
into the footage. — Harry M. Palmer, Temple Court
Theatre, Washington, Ind. General patronage.
PARADISE ISLE: Movita, Warren Hull— As de-
lightful a picture as anyone could ask for. Lends it-
self excellently to exploitation including a Hawaiian
front. In many spots will stand alone and in others
worthy of top billing or. double feature bill. Running
time, 73 minutes. — Harry M. Palmer, Temple Court
Theatre, Washington, Ind. General patronage.
ROMANCE OF THE ROCKIES: Tom Keene— Tom
Keene is so sincere in the portrayals of his roles that
he is rapidly regaining the prestige he allowed to lapse
during that period of inactivity. This production shows
care in preparation of script, excellent photography,
and is a great relief from the westerns where the head
cowboy lugs a "guitar" around with him wherever he
goes. Running time, 60 minutes. Played February 25.
— Harry M. Palmer, Temple Court Theatre, Washing-
ton, Ind. General patronage.
WEST OF RAINBOW'S END: Tim McCoy, Nora
Lane — Good western. Hope the other Monogram-Mc-
Coys are as good. George Cooper as "Happy" very
good. — Sammie Jackson, Jackson Theatre, . Flomaton.
Ala. General patronage.
Paramount
ARTISTS AND MODELS: Jack Benny, Ida Lu-
pino, Richard Arlen — Some like it, some didn't. The
rainmaker and his partner was the highlight of the
picture. Not much story and badly disconnected, so
it is hard for many to follow. Had average business
for Sunday -Monday date. Running time, 97 minutes.
Played February 13.— F. L. Clarke, Cozy Theatre,
Hazen, Ark. Small town patronage.
BLONDE TROUBLE: Eleanore Whitney, Johnny
Downs — Good average program picture that seemed to
please. Can't report drawing power as I used it on
my Cash Night. Running time, 67 minutes. Played
February 23.— F. L. Clarke, Cozy Theatre, Hazen,
Ark. Small town patronage.
BLOSSOMS ON BROADWAY: Edward Arnold,
Shirley Ross — At this moment I do not know just
which picture is going to win the motion picture
award but I do know the winner of the worst picture
of the year: "Blossoms on Broadway." — A. Goldson,
Ideal Theatre, Chicago, 111. General patronage.
BORN TO THE WEST: John Wayne, Marsha Hunt
— A fair western. The Zane Grey stories don't have
any particular pull anymore. Did average business.
Played March 2. — B. Hollenbeck, Rose Theatre, Sumas,
Wash. Small town patronage.
BUCCANEER, THE: Fredric March, Franciska
Gaal, Akim Tamiroff, Margot Grahame — Grand pic-
ture in any spot. Extra playing time. Good story,
plenty action, classy produced, and what else could
you want? Step on it; it's hot. Running time, 115
minutes.— W. E. McPhee, Strand Theatre, Old Town,
Me. General patronage.
DAUGHTER OF SHANGHAI: Anna May Wong,
Charles Bickford, Philip Ahn — Played this on a double
bill with "Breakfast for Two" and did not expect
much from it, but the audience comment was very
satisfactory. The title, as so often happens, was very
misleading. Producers should not indulge in such
practices and expect complete satisfaction from the
audience. A well made and directed mystery drama,
with Ahn a top notch actor. Running time, 60 min-
utes.— A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
DOUBLE OR NOTHING: Bing Crosby, Martha
Raye — A good picture that pleased everyone and did
very well at the box office. Running time, 94 min-
utes. Played February 14-15. — W. M. Pinckard, Prin-
cess Theatre, Carthage, Tenn. Small town patronage.
HIGH, WIDE AND HANDSOME: Irene Dunne,
Randolph Scott — This picture don't seem to click for
some unknown reason. However, there is considerable
action in it and the best spot for it is on the weekend.
Bad weather cut our gross, but do not think it will
draw much better than a program picture, though
Paramount put plenty of money in it. Running time,
97 minutes. Played February 19.— F. L. Clarke, Cozy
Theatre, Hazen, Ark. Small town patronage.
HOLD 'EM NAVY: Lew Ayres, Mary Carlisle— A
dandy feature that did okay. The cash customers all
liked it and enough of them came to make the box
office statement cheerful reading. Played February
16.— B. Hollenbeck, Rose Theatre, Sumas, Wash. Small
town patronage.
INTERNES CAN'T TAKE MONEY: Barbara Stan-
wyck, Joel McCrea — A slightly larger than normal at-
tendance found this strong picture much to their lik-
ing. Played February 12.— C. W. Mills, Arcade The-
atre, Sodus, N. Y. Family patronage.
LIVES OF A BENGAL LANCER: Gary Cooper,
Franchot Tone, Richard Cromwell — This reissue didn't
do any business at all. Of course, it's a wonderful
show. Stars fine. — Sammie Jackson, Jackson Theatre,
Flomaton, Ala. General patronage.
PARTNERS OF THE PLAINS: William Boyd,
George Hayes, Gwen Gaze — Good. Not as good as
many of his previous ones. His leading lady did not
help the show. Not suited for westerns. Running
time, 62 minutes. — P. G. Held and Son, New Strand
Theatre, Griswold, Iowa. General patronage.
SHE ASKED FOR IT: Wm. Gargan, Orien Hay-
ward — Just another film that means absolutely nothing
at the box office. Gets by as number two on a double
feature. Played February 15. — B. Hollenbeck, Rose
Theatre, Sumas, Wash. Small town patronage.
TEXAS TRAIL: William Boyd, George Hayes-
Good western picture with plenty of action. Running
time, 62 minutes. Played February 26. — Ouida Ste-
phano, Grove Theatre, Groveton, Texas. Small town
patronage.
THIS WAY PLEASE: Charlss Buddy Rogers-
Good program which failed to draw with extra ad-
vertising on the radio stars. Played February 12. —
Mrs. O. A. Jensen, Silver Hill Theatre, Oshkosh,
Neb. Small town patronage.
THIS WAY PLEASE: Charles "Buddy" Rogers,
Betty Grable, Ned Sparks— Betty Grable, Buddy Rog-
ers and a good cast made this one of the most en-
tertaining pictures we have shown this season. As
a cheerer-upper Rufe Davis chases Ole Man Dull
Care from highbrow and lowbrow equally. This in-
expensive, unheralded little picture evens up a loss or
two we have taken lately on much higher priced films,
that didn't even make friends for us. I have just
bought a dead small town movie which I am trying
to resurrect, and believe me I know definitely a few
small (?) things about village life and its reactions.
—Mary Hayes Davis. LaBelle Theatre, LaBelle, Fla.,
and Dixie Crystal Theatre, Clewiston, Fla. Small
town patronage.
THRILL OF A LIFETIME: The Yacht Club Boys,
(Continued on page 62)
TOPPING THE PREDICTIONS OF REVIEWS . . .
OUTDOING HER OWN BOX OFFICE RECORDS
ALL OVER THE COUNTRY !
62
MOTION PICTURE HERALD
March 19, 1938
(.Continued from page 60)
Judy Canova, Ben Blue, Johnny Downs — This is a
very pleasing comedy that I should have played two
days. But had to use it on Bank Nite, sorry to say.
Running time, 74 minutes. Played February 23. —
W. M. Pinckard, Princess Theatre, Carthage, Tenn.
Small town patronage.
THRILL OF A LIFETIME: The Yacht Club Boys,
Judy Canova, Ben Blue, Eleanore Whitney — Abso-
lutely perfect from every angle. The music is grand,
the comedy great, audience reaction immense. What
more could you ask for? Paramount has a great
comedy team in Judy Canova and Ben Blue. More
pictures like this will build the show business. Get
behind it for all you are worth and clean up. Running
time, 72 minutes. Played February 27-28. — F. L.
Clarke, Cozy Theatre, Hazen, Ark. Small town pat-
ronage.
TRUE CONFESSION: Carole Lombard, Fred Mac-
Murray — A very good comedy that pulled in a little
more than average business. Played March 3. — B.
Hollenbeck, Rose Theatre, Sumas, Wash. Small town
patronage.
WAIKIKI WEDDING: Bing Crosby, Bob Burns,
Martha Raye, Shirley Ross — Take one of Bing Cros-
by's best, add a dash of Martha Raye's hysterical
antics, plus a drop or two of Shirley Ross's sweetness
and a helping of Bob Burns' droll humor, mix all of
this with four song hits the nation is singing, some
Hawaiian dances, scenery, and musical background,
and you get a Paramount cocktail that will entertain
and amuse your movie patrons for an hour and a half.
It's a little old, but it's good. Running time, 90 min-
utes. Played March 5. — J. A. Reynolds, Director of
Recreation, New Jersey State Prison, Trenton, N. J.
Prison patronage.
WELLS FARGO: Joel McCrea, Frances Dee^-Para-
mount produced a real hit both at the box office and
for the patrons. Good for any day and as much run-
ning time as possible in a small town. Played Febru-
ary 16-18.— Ike Hables, Reel Joy Theatre, King City,
Cal. General patronage.
WELLS FARGO: Joel McCrea, Frances Dee— The
best picture we have had in a long time. Box office
good for conditions. Played February 20-23. — Mrs. O.
A. Jensen, Silver Hill Theatre, Oshkosh, Neb. Small
town patronage.
WELLS FARGO: Joel McCrea, Frances Dee— Cor-
rection: Done twice as much business as "You're a
Sweetheart." — W. H. Brenner, Cozy Theatre, Win-
chester, Ind. General patronage.
Republic
DUKE COMES BACK, THE: Allan Lane, Heather
Angel — A pleasing picture of the action type, this one
was made to suit the action fans and it will. A clean
story, well acted and well produced and above the
average in sound and photography for Republic pro-
ductions. Running time, 64 minutes. Played Febru-
ary 25-26.— R. V. Rule, Gym Theatre, Beaverton,
Mich. Small town and country patronage.
MELODY TRAIL: Gene Autry, Smiley Burnette—
Business is always pretty good on these Autry pic-
tures. He is well liked by the mass of the people. He
doesn't appeal to the highbrows but their money is no
better than the farmers'. Smiley Burnette always
gets lots of laughs. Played March 2-3. — Lester H.
Smith, Liberty Theatre. Quinton, Okla. Small town
patronage.
PORTIA ON TRIAL: Frieda Inescort, Walter Abel
— The poor recording spoiled an otherwise swell pic-
ture. Frieda Inescort as a woman attorney is grand,
but you have to guess at about one half of the con-
versation because of the hollow talking in an empty
room sound. Business below normal. Running time,
67 minutes. Played March 4-5. — R. V. Rule, Gym
Theatre, Beaverton, Mich. Small town and country
patronage.
PURPLE VIGILANTES: Three Mesquiteers— We
consider this one of the poorest of this series we have
ever had and [ hardly think anyone liked this Hooded
Horsemen Mystery Western. Running time, 56 min-
utes. Played February 25-26. — R. V. Rule, Gym The-
atre, Beaverton, Mich. Small town and country pat-
ronage.
RED RIVER VALLEY: Gene Autry. Frances Grant
— Gene Autry is tops here. Played this picture on a
return engagement and packed the house. When
Autry plays we sit back and smile. Although this is
no outstanding hit, it makes a much bigger hit with
my patrons. Running time, 6 reels. Played February
17-19. — Walter Currell, Gem Theatre, Logan, Utah.
Small town and general patronage.
SPRINGTIME IN THE ROCKIES: Gene Autry,
Smiley Burnette — Better than average from this pair.
Business above normal and they liked this one. Too
much credit is given to Autry in these pictures and
too little to Burnette, because without the latter
these westerns would be just another Western. Autry
can be replaced but Burnette will still give the picture
the punch that will put it over. Running time, 60
minutes. Played February 11-12. — R. V. Rule, Gym
Theatre, Beaverton, Mich. Small town and country
patronage.
WRONG ROAD, THE: Richard Cromwell, Helen
Mack — Just ordinary programer. Running time, 62
minutes. Played March 2-3. — R. W. Crickmore, Rain-
bow Theatre, Newport, Wash. General patronage.
RKO Radio
ANNAPOLIS SALUTE: James Ellison, Marsha
Hunt, Harry Carey — A very enjoyable picture. Some-
thing different in this one. — L. W. Krueger, Viking
Theatre, Cranfills Gap, Texas. Small town patron-
age.
ANNAPOLIS SALUTE: James Ellison, Marsha
Hunt — Good little program picture that pleased the
majority. Running time, 65 minutes.- — P. G. Held and
Son, New Strand Theatre, Griswold, Iowa. General
patronage.
BIG SHOT, THE: Guy Kibbee, Cora Witherspoon
— Good programer. 'Way down at the box office,
possibly because of counter-attractions during week.
Played February 26.— C. W. Mills, Arcade Theatre,
Sodus, N. Y. Family patronage.
BREAKFAST FOR TWO: Barbara Stanwyck, Her-
bert Marshall, Glenda Farrell — Lively comedy drama
with Stanwyck again demonstrating her ability in this
type of a role. Herbert Marshall always good. Eric
Blore sputtering around as usual, and providing many
funny spots in the film. Good enough to stand alone.
Running time, 64 minutes. Played February 27. —
Harry M. Palmer, Temple Court Theatre, Washing-
ton, Ind. General patronage.
BREAKFAST FOR TWO: Barbara Stanwyck, Her-
bert Marshall — Another nice program picture by RKO
for the small town exhibitor. Right up our alley and
enjoyed by most of the audience. Stanwyck has lost
none of her charm, but RKO should give her better
material as she is capable of fine performance. Eric
Blore is a knockout. Running time, 65 minutes. — A.
J. Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
BRINGING UP BABY: Katharine Hepburn, Cary
Grant — As Hugh Herbert would say, "Woo-Woo."
This picture has got what it takes. Insane, delirious,
delightful and goofy. — Happy Hasselo, State and
Grand Theatre, Worthington, Minn. General patron-
age.
DANGER PATROL: John Beal, Sally Eilers, Harry
Carey — Entertaining programer. Gets by nicely. Run-
ning time, 60 minutes. — W. E. McPhee, Strand The-
atre, Old Town, Me. General patronage.
DANGER PATROL: John Beal, Sally Eilers, Harry
Carey — A very pleasing program picture; one capable
of supporting the second half of a double bill in most
theatres. You'll not be disappointed in this picture.
Harry Carey is capable of pulling most any picture
through. He is a trouper if there ever was one. Run-
ning time, 70 minutes. Played February 23. — Harry
M. Palmer, Temple Court Theatre, Washington, Ind.
General patronage.
DANGER PATROL: John Beal, Sally Eilers— Good
program picture that drew quite well. Running time,
75 minutes. — P. G. Held and Son, New Strand Thea-
tre, Griswold, Iowa. General patronage.
FIT FOR A KING: Joe E. Brown, Helen Mack—
As good a comedy as Brown ever made. This one is
a knockout. Brown is one actor who shows he can
put it across, no matter who his producer or director
it. His bicycle ride and hayrack stunt is tops. Run-
ning time, 73 minutes. — A. J. Inks, Crystal Theatre,
Ligonier, Ind. Small town patronage.
HIGH FLYERS: Wheeler and Woolsey— Despite the
fact that this picture was somewhat of a let-down
from previous pictures, we are all sorry to see the
split of this comedy team. This community has al-
ways been more or less receptive to their pictures and
it is with regret we witness the passing of another
one of the original screen comedy teams. Running
time, 70 minutes. Played February 20. — Harry M.
Palmer, Temple Court Theatre, Washington, Ind.
General patronage.
HITTING A NEW HIGH: Lily Pons, Jack Oakie,
John Howard — I didn't think the picture was so bad,
but it did not draw for me and did not please those
that came, with the exception of a very few. Second
night we ran to a practically empty house. Running
time, 85 minutes. Played February 20. — F. L. Clarke,
Cozy Theatre, Hazen, Ark. Small town patronage.
MAKE A WISH: Bobby Breen— Exceptionally good
business on this one. By all means play it. — L. W.
Krueger, Viking Theatre, Cranfills Gap, Texas. Small
town patronage.
MEET THE MISSUS: Victor Moore, Helen Brod-
erick — With the world mad about prize contests, this
picture hits the nail on the head. Swell entertain-
ment. Running time, 64 minutes. Played February
25-26. — R. W. Crickmore, Rainbow Theatre, Newport,
Wash. General patronage.
QUICK MONEY: Fred Stone, Dorothy Moore— A
decided improvement over Stone's previous picture,
"Hideaway." Homespun drama of the type that ap-
peals to the midweek business. — Harry M. Palmer,
Temple Court Theatre, Washington, Ind. General
patronage.
RIDING ON AIR: Joe E. Brown, Florence Rice—
This was one swell picture in every detail. Business
was not quite up to standard but was no fault of the
picture. It seems as though Joe E. always has a
bunch of surprise gags that really click. He is always
a favorite with the kids. Played February 25-26. —
Lester H. Smith, Liberty Theatre, Quinton, Okla.
Small town patronage.
SHE'S GOT EVERYTHING: Gene Raymond, Ann
Sothern — Good program picture that did fair at the
box office. — P. G. Held and Son, New Strand Theatre,
Griswold, Iowa. General patronage.
STAGE DOOR: Katharine Hepburn, Ginger Rogers,
Adolphe Menjou — Only fair. No business due to bad
weather, and back stage don't go over so good here.
— L. W. Krueger, Viking Theatre, Cranfills Gap, Tex.
Small town patronage.
THERE GOES THE GROOM: Burgess Meredith,
Ann Sothern — Pretty good comedy. — P. G. Held and
Son, New Strand Theatre, Griswold, Iowa. General
patronage.
Twentieth Century-Fox
ALI BABA GOES TO TOWN: Eddie Cantor, Tony
Martin, June Lang — This should have been titled
(Continued on page 64)
64
MOTION PICTURE HERALD
March 19, 1938
{Continued from page 62)
"Swan Song," and I hope it will be Cantor's swan
song as far as pictures are concerned. The box office
was mistaken for the morgue. All the cash customers
were Republicans, and even they did not like the pic-
ture. Played January 25-26.— Mary E. Lind, Ute
Theatre, Rifle, Col. Small town and rural patronage.
ALI BAB A GOES TO TOWN: Eddie Cantor, June
Lang— Personally, I thought this was a swell produc-
tion from beginning to end, but we had more unfavor-
able comment on it than any picture for a long time.
Judging by this and other musicals of the same type
I have come to the conclusion that people like more
realism and less imaginary or fairy tale stuff. The
gags in these musical comedies are sometimes old and
silly. Played February 27-March 1.— Lester H. Smith,
Liberty Theatre, Quinton, Okla. Small town patron-
age.
BIG TOWN GIRL: Claire Trevor, Donald Woods—
A dandy B picture and one of the best in this group.
— C. L. Niles, Niles Theatre, Anamosa, Iowa. General
patronage.
CHANGE OF HEART: Gloria Stuart, Michael
Whalen— Double bill caliber. Delmar Watson stole the
picture; a homely kid that was the foil for the stars.
Just a fair program picture; no raves, no kicks. —
A. E. Hancock, Columbia Theatre, Columbia City,
Ind. General patronage.
CHARLIE CHAN AT MONTE CARLO: Warner
Oland, Keye Luke— Not as good as some of the pre-
vious releases in this series. At best, the tag end of
a double bill. No pull and patron reaction just fair.
Running time, 71 minutes. Played February 18-19.—
M. R. Harrington, Avalon Theatre, Clatskanie, Ore.
Small town and rural patronage.
CHECKERS: Jane Withers, Stuart Erwin, Una
Merkel— The old perennial is with us again with the
Number Six star as the lead. The picture is well pro-
duced and, of course, Jane does her stuff, ably sup-
ported by Stu and Una. Jane has been making per-
sonal appearances and I understand that she stepped
out of bounds and irked Mrs. Temple with her take-off
of Shirley. Funny business, this jealousy. Well, of
the two, jane holds her end up, and the rest of the
cast are not subordinated to her, as they are with
Shirley, not detracting from that little lady either.—
A. E. Hancock, Columbia Theatre, Columbia City, Ind.
General patronage.
CHECKERS: Jane Withers, Stuart Erwin— Hit just
the right spot with us. Can use a picture of this type
every month or two. There seems to be a goodly
crowd of patrons that enjoy this type of homey story,
and I myself am one of them.— L. G. Tewksbury,
Opera House, Stonington, Me. Small town patronage.
45 FATHERS: Jane Withers— Withers is a honey
and can be counted on for extra business. She is
making up for some of the other poor pictures re-
leased by Fox this season. Too bad she did not get a
chance to step out in front a couple of years ago. Fox
had a good bet in her but could see nothing but
Temple. Running time, 71 minutes. Played February
20-21— Mary E. Lind, Ute Theatre, Rifle, Col. Small
town and rural patronage.
HANDY ANDY (Re-Issue): Will Rogers— Even
the rain didn't keep 'em away. Will Rogers keeps his
hold on the fans. Played a matinee for this, but most
of them waited for the night performance. Played
March 5.— C. W. Mills, Arcade Theatre, Sodus, N. Y.
Family patronage.
HANDY ANDY (Re-Issue): Will Rogers, Robert
Taylor— Of all the reissues in this series, this was the
first to make a showing at the box office. Played
midweek to exceptionally good business and with all
around splendid results. Running time, 82 minutes.
Played February 9-10. — M. R. Harrington, Avalon
Theatre, Clatskanie, Ore. Small town and rural pat-
ronage.
HAPPY LANDING: Sonja Henie, Don Ameche,
Ether Merman, Cesar Romero — The sunny little prima
donna of the ice still holds the public. A happy show
with a good cast and Romero and Merain in the com-
edy roles.— A. E. Hancock, Columbia Theatre, Colum-
bia City, Ind. General patronage.
HAPPY LANDING: Sonja Henie, Don Ameche,
Ethel Merman, Cesar Romero — This one was one of
the best light pictures put out this year or any
other. A clean-cut picture spoiled by the singing of
"I'm Hot and Happy Because I Am In Love." I do
not have a reformer's attitude, but why does a pro-
ducer put out a good, clean-cut picture both for
young and old and spoil it all for the manager of the
theatre, who gets a lot of strong church-goers in be-
cause of the clean type of picture it is supposed to
be, and then spoil it all by a cheap song like that and
disgust them? Running time, 101 minutes. Played
February 20-21. — B. J. Aylesworth, Lyric and Connel-
lee Theatres, Eastland, Tex. General patronage.
HAPPY LANDING: Sonja Henie, Don Ameche,
Ethel Merman, Cesar Romero — A "Happy Landing"
for all exhibitors. Big time stuff; swell story. Ex-
tended running time in all spots. Bear down, Mc-
Duff. Running time, 101 minutes. — W. E. McPhee,
Strand Theatre, Old Town, Me. General patronage.
HAPPY LANDING: Sonja Henie, Don Ameche,
Ethel Merman, Cesar Romero — Third straight hit in a
row from this little star. She is the only foreign star
that ever made a cent for us. Beautiful star, beauti-
ful production, beautiful cast, beautiful box office.
What more could you ask? — L. G. Tewksbury, Opera
House, Stonington, Me. Small town patronage.
HEIDI: Shirley Temple— This is the best Temple
picture ever made. She may be slipping, but not
here. This picture broke Temple house records. Let's
have more. Running time, 88 minutes. Played Feb-
ruary 28-March 1.— W. M. Pinckard, Princess Thea-
tre, Carthage, Tenn. Small town patronage.
HEIDI: Shirley Temple— Very good. If we only
had more like Shirley, small town exhibitors might
live. Played February 8. — Mrs. O. A. Jensen, Silver
Hill Theatre, Oshkosh, Neb. Small town patronage.
INTERNATIONAL SETTLEMENT: Dolores Del
Rio, George Sanders, June Lang — Could have been
much better and then, too, could have been much
worse. That makes it just another picture and as
such it did business to the extent it deserved and
pleased to just about the same degree. Double bill it
and let it go at that. Running time, 84 minutes.
Played February 23-24— M. R. Harrington, Avalon
Theatre, Clatskanie, Otc Small town and rural pat-
ronage.
LANCER SPY: Dolores Del Rio— Midweek date.
Not much to it. Played February 9. — Mrs. O. A. Jen-
sen, Silver Hill Theatre, Oshkosh, Neb. Small town
patronage.
LIFE BEGINS IN COLLEGE: Ritz Brothers—
This created a lot of interest around town and I my-
self thought it very fascinating. A great variety of
entertainment all the way through. — Ray Raeburn,
Grand Theatre, Lemmon, S. D. General patronage.
LIFE BEGINS IN COLLEGE: Ritz Brothers—
Ritz Brothers very silly but you can't expect any-
thing else. They are supposed to be that way. Play-
ed this on Friday-Saturday and box office said OK. —
L. W. Krueger, Viking Theatre, Cranfills Gap, Texas.
Small town patronage.
LOVE UNDER FIRE: Loretta Young, Don Ameche
— Good show. No business. Walter Catlett wasted in
this. — Samuel Jackson, Jackson Theatre, Flomaton,
Ala. General patronage.
ROLL ALONG COWBOY: Smith Ballew— Not
worth playing. Did not please and will not please. — W.
E. McPhee, Strand Theatre, Old Town, Me. General
patronage.
ROLL ALONG COWBOY: Smith Ballew, Cecilia
Parker — Eeven the little kids could tell that he wasn't
a real cowboy. Made the mistake of playing this with
a western short subject which had riding and cowboy
stunts that made the feature look sick. Played Feb-
ruary 3.— Mrs. O. A. Jensen, Silver Hill Theatre,
Oshkosh, Neb. Small town patronage.
TARZAN'S REVENGE: Glenn Morris, Eleanor
Holm — When they make a poor one it is poor. A
couple of amateurs that Fox was trying out on the
dog. — A. E. Hancock, Columbia Theatre, Columbia
City, Ind. General patronage.
THANK YOU, MR. MOTO: Peter Lorre, Jane
Regan — Entertaining programer. Gets by nicely. Run-
ning time, 65 minutes. — W. E. McPhee, Strand Thea-
tre, Old Town, Me. General patronage.
THIN ICE: Sonja Henie, Tyrone Power— Fine pic-
ture. Played too old to do business. — Sammie Jack-
son, Jackson Theatre, Flomaton, Ala. General pat-
ronage.
THIN ICE: Sonja Henie, Tyrone Power, Joan
Davis — This is great. Everyone pleased. — Ray Raeburn,
Grand Theatre, Lemmon, S. D. General patronage.
WIFE, DOCTOR AND NURSE: Warner Baxter,
Loretta Young, Virginia Bruce — This picture was well
liked by about 95 per cent of our paid customers.
Loretta Young and Warner Baxter make a swell team
and those certain sentimental scenes were touched up
just right to suit our hard-to-please lady patrons.
Played February 20-21.— Lester H. Smith, Liberty
Theatre, Quinton, Okla. Small town patronage.
WILD AND WOOLLY: Jane Withers— Good for
weekend. Running time, 64 minutes. — Mrs. O. A.
Jensen, Silver Hill Theatre, Oshkosh, Neb. Small
town patronage.
WILD AND WOOLLY: Jane Withers— Be sure and
play this one. It will perk up your gross. — L. W.
Krueger, Viking Theatre, Cranfills Gap, Texas. Small
town patronage.
WILD AND WOOLLY: Jane Withers— excellent at-
traction for this coming star. Hope Fox continues to
give her good stories and support. She is getting quite
a following, and this is what we need to keep our
shows open. There is lots of comedy in this and a
good story. The drawing power is way above average.
Running time, 64 minutes. Played February 26. — F.
L. Clarke, Cozy Theatre, Hazen, Ark. Small town
patronage.
WILD AND WOOLLY: Jane Withers, Walter
Brennan — Great entertainment along the line the small
town patrons like. The incomparable Jane is ably
supported by Walter Brennan, "Alfalfa" Switzer, Jack
Searl and Berton Churchill and with plenty of excite-
ment and comedy this one pleased them all. Running
time, 64 minutes. Played February 23-24.— Gladys E.
McArdle, Owl Theatre, Lebanon, Kan. Small town
patronage.
United Artists
DARK JOURNEY— Conrad Veidt, Vivien Leigh—
What a prophetic title. The patrons were in the dark
most of the time as to what it was all about. Just a
maze of scenes and dialogue stuck together with little
regard for proper sequence and smooth story telling.
Running time, 82 minutes. Played February 18-19. —
M. R. Harrington, Avalon Theatre, Clatskanie, Ore.
Small town and rural patronage.
DEAD END: Sylvia Sidney, Joel McCrea, Hum-
phrey Bogart, Allen Jenkins — The local chapter of the
Moose Lodge supported this picture and helped me
to put it over. It had everything, and the receipts more
than justified the extra effort of selling it to the
public. The audience reaction was enthusiastic. Run-
ning time, 93 minutes. Played December 28-29. —
Mary E. Lind, Ute Theatre, Rifle, Col. Small town
and rural patronage.
DODSWORTH: Walter Huston, Ruth Chatterton,
Paul Lukas, Mary Astor — This is really a fine pro-
duction. All dialogue and not draggy. The story is
so human and well played that you have everything
it takes to please an audience. Lots of compliments
on this one. Don't forget good shorts for the kiddies
with it. Played January 28-30.— Ruff Bros., Mainstreet
Theatre, Logan, Kan. General patronage.
GAY DESPERADO, THE: Nino Martini, Ida Lu-
pino — The only business we had on this one was the
first night. Some didn't even stay for the whole
show. Our people don't go for Martini's long sing-
ing, and the foreign language is hard to understand.
Let's play pictures that people can understand. Played
February 18-20— Ruff Bros., Mainstreet Theatre, Lo-
gan, Kan. General patronage.
HURRICANE, THE: Dorothy Lamour, Jon Hall,
Mary Astor — Guess everyone around here had been
saving up for this one. At any rate, we were mobbed.
Taking stock after the passing of the big wind and
water spectacle, we found new records to shoot at
in the future. Sure, it's a great picture. Patrons said
so and meant it and we join in the chorus. Running
time, 102 minutes. Played February 20-22.— M. R.
Harrington, Avalon Theatre, Clatskanie, Ore. Small
town and rural patronage.
HURRICANE, THE: Dorothy Lamour, Jon Hall,
Mary Astor— This picture is the biggest surprise I
have played in a long time. I expected extra busi-
ness, but had no idea how much extra it would do.
I spent an extra half hour checking the cashier's
report as I could not believe the record-breaking
figures. The stars and direction were as near per-
fect as any picture I have ever shown. Count on this
one to pep up a sick box office. Running time, 95 min-
utes. Played February 13-14.— Mary E. Lind, Ute
Theatre, Rifle, Col. Small town and rural patronage.
HURRICANE, THE: Dorothy Lamour, Jon Hall,
Mary Astor, C. Aubrey Smith— Terrific ; the most
spectacular storm scenes that have ever crossed our
screen. It is a great picture, but we had a number
of the ladies that could not take it. The way they
lashed Terangi was terrible, apparently, and that is
where they got weak hearts. You got to hand it to
Goldwyn; he doesn't do things half way. Realism is
his meat, and he had it plenty in this picture. The
entire cast was great, all of them, and the picture
did business, which, with this so-called recession, was
very welcome. — A. E. Hancock, Columbia Theatre,
Columbia, Ind. General patronage.
HURRICANE, THE: Jon Hall, Dorothy Lamour—
One of the most spectacular productions it has ever
been my extreme pleasure to witness. The hurricane
scenes are gripping in their intensity of drama. I
watch a large house sit on the edge of their collec-
tive seat and grip the arm in tense emotional strain;
then the wind subsided, they breathed a sigh of relief
and settled back in their seats for the first time. The
man who had the idea of the clanging bell deserves a
sweet bonus check. It added atmosphere a plenty.
Excellent 1 Running time, 102J4 minutes. Played
March 5-7. — R. D. Leatherman, Rialto Theatre, Deni-
son, Texas. Railroad town patronage.
STAND-IN: Joan Blondel, Leslie Howard— I thought
Howard did well in his part as a comedian. Blondell
is a real trouper and turns in a good performance.
I am not familiar with the story upon which this one
is based, but my audiences commented that the story
was far ahead of the screen play. I don't know my-
self. Running time, 90 minutes. Played March 1-2. —
R. D. Leatherman, Rialto Theatre, Denison, Texas.
Railroad town patronage.
STELLA DALLAS: Barbara Stanwyck, John Boles,
Anne Shirley — Just a good program picture sold as a
special. Anne Shirley steals the show. Barbara Stan-
wyck for some reason don't mean a thing any more
at the box office. Business only fair. Running time,
111 minutes.— P. G. Held and Son, New Strand The-
atre, Griswold, Iowa. General patronage.
WALT DISNEY'S ACADEMY AWARD REVUE:
Five Award Winners — This was a "honey." Our
patrons just can't wait for the new Mouse and Sym-
phony releases, so we repeat on all these cartoons. I
spent a dollar for penny postcards and a couple of
hours typing a short message, personally addressed
to the mothers of small children, apprising them
of the date of this_ all-cartoon revue. Also that we
would play a matinee for them. Result, a packed
house of mothers, fathers and kids, and the happiest
audience I have ever seen. They loved every one
of them.— Mary E. Lind, Ute Theatre, Rifle, Col.
Small town and rural patronage.
WALTER WANGER'S VOGUES OF 1938: Warner
Baxter, Joan Bennett — A beautiful picture. The best
in color I have seen to date. A nice little plot, which
keeps things moving along very nicely. We didn't
do much at the box office, but it was no fault of the
picture. Played January 16.— Ray Raeburn, Grand
Theatre, Lemmon, S. D. General patronage.
{Continued on page 66)
I
THE SOLUTION
FINE grain, solver of many a photographic
problem, has finally overcome the problem
of duplicating. Eastman Fine Grain Dupli-
cating Films are capable of making "dupes"
that cannot be distinguished from originals.
Now the original in the laboratory and the
duplicate in the vault can be actually equal
in quality. Eastman Kodak Company,
Rochester, N. Y. (J. E. Brulatour, Inc., Dis-
tributors, Fort Lee, Chicago, Hollywood.)
EASTMAN Fine-Grain
DUPLICATING FILMS
66
MOTION PICTURE HERALD
March 19, 1938
Universal
BLACK ACES: Buck Jones — The picture was sat-
isfactory, but fell down at the box office. Played Feb-
ruary 19— C. W. Mills, Arcade Theatre, Sodus, N. Y.
Family patronage.
BOSS OF LONELY VALLEY: Buck Jones— Only a
fair program western. Buck Jones is getting a little
old. The usual good fight was lacking. Running time,
58 minutes.— P. G. Held and Son, New Strand The-
atre, Griswold, Iowa. General patronage.
BOSS RIDER OF GUN CREEK: Buck Jones— As
good as any Buck Jones we have played, if not better
than any of his pictures. Good Saturday western. —
L. W. Krueger, Viking Theatre, Cranfills Gap, Texas.
Small town patronage.
CALIFORNIA STRAIGHT AHEAD: John Wayne,
Louise Latimer — Plenty of action here and pleased.
Used this on a double program and was satisfied.
Don't think it strong enough to stand up without
other feature. Played March 4-5. — George Khattar,
Casino Theatre, Whitney Pier, Sydney, Nova Scotia.
General patronage.
CARNIVAL QUEEN: Dorothea Kent, Robert Wil-
cox— Poor. This is supposed to be a comedy, but for
some reason it never gets started. Running time, 66
minutes. — P. G. Held and Son, New Strand Theatre,
Griswold, Iowa. General patronage.
IMITATION OF LIFE: Claudette Colbert, Ned
Sparks, Warren William — Be sure and pick up this
reissue and watch the shekels klink in the till. They
came out crying. Even grown men had tears in their
eyes. It's the best picture that has ever been played
here. It built up the second night to capacity busi-
ness.— L. W. Krueger, Viking Theatre, Cranfills Gap,
Texas. Small town patronage.
MAN WHO CRIED WOLF, THE: Lewis Stone,
Tom Brown, Barbara Read — This is a very good crime
picture. Sixty-six minutes of good entertainment. —
L. W. (Les) Krueger, Viking Theatre, Cranfills Gap,
Texas. Small town patronage.
MERRY-GO-ROUND OF 1938, THE: Bert Lahr,
Alice Brady — Supposed to be good, but don't expect too
much. Advertise it for laughs and the customers will
say it was good. — L. W. Krueger, Viking Theatre,
Cranfills Gap, Texas. Small town patronage.
ROAD BACK, THE: Richard Cromwell, John King,
"Slim" Summerville — This is the kind of picture that
I and patrons go for in a big way. Give us more
of these war pictures. A picture that gives us a
timely warning. Let's hope it hits home. Business
above average. Running time, 103 minutes. Played
January 30-February 2.— Walter Currell, Gem Theatre,
Logan, Utah. Small town and general patronage.
WHEN LOVE IS YOUNG: Virginia Bruce, Kent
Taylor — This one is not so good. It will let you by
if you use plenty of shorts. Played February 4-6. —
Ruff Bros., Mainstreet Theatre, Logan, Kan. General
patronage.
WINGS OVER HONOLULU: Wendy Barrie, Ray
Milland — This one will go in any spot with several
shorts to make the program longer. It moves fast
and is well played. Played February 25-27.— Ruff Bros.,
Mainstreet Theatre, Logan, Kan. General patronage.
Warner Brothers
ANTHONY ADVERSE: Fredric March, Olivia de
Havilland — Got the surprise of our lives when the
crowd started piling in to witness this outstanding
production, and want to say this picture made us
more money than any other three specials put to-
gether, thanks to Vitagraph. Saw this picture was
quite old and had a chance to book it reasonable, so
booked it and went after it big. Results: drew big
crowds and made good. Running time, 15 reels. Played
February 15. — George Khattar, Casino Theatre, Whit-
ney Pier, Sydney, Nova Scotia. General patonage.
BLACK LEGION: Humphrey Bogart, Erin O'Brien-
Moore — This picture is quite old, so picked it up and
drew big houses. Pleased all and heard many com-
ments. Played March 2-3. — George Khattar, Casino
Theatre, Whitney Pier, Sydney, Nova Scotia. General
patronage.
EXPENSIVE HUSBANDS: Beverly Roberts, Patric
Knowles — If the producers want to keep the public
at home, they should produce a few more like this,
and the "Octopus." When you get a pair like this,
the exhibitor is wasting playing time. If you didn't
know different, you would think that they were pro-
ducing in a nut house. — -A. E. Hancock, Columbia
Theatre, Columbia City, Ind. General patronage.
FOOTLOOSE HEIRESS: Ann Sheridan, Craig Rey-
nolds— Very good picture. Our patrons liked this very
much. Running time, 62 minutes. — P. G. Held and
Son, New Strand Theatre, Griswold, Iowa. General
patronage.
KID GALAHAD: Edward G. Robinson, Bette Davis,
Wayne Morris, Humphrey Bogart — If you want ac-
tion in a picture, here it is. A knockout, just what
the doctor ordered for the weekend. Drew big. An-
other surprise from Vitagraph. Advertising on this
not so hot. What's the difference, if the crowd piles
in and packs your house. Play it. Running time. 101
minutes. Played February 4-5. — George Khattar,
Casino Theatre, Whitney Pier, Sydney, Nova Scotia.
General patronage.
SLIM: Pat O'Brien, Henry Fonda — Very good and
pleased. Drawing power fair. Guess the title kept
many away. Nevertheless, did not lose money on the
picture. O'Brien is well liked here and a favorite.
Running time, nine reels. Played February 16-17.—
George Khattar, Casino Theatre, Whitney Pier, Syd-
ney, Nova Scotia. General patronage.
Shorts
Columbia
AIR HOSTESS, THE: Color Rhapsodies— Very good
color cartoon. — R. W. Crickmore, Rainbow Theatre,
Newport, Wash. General patronage.
CITY OF THE GOLDEN GATE: World in Color-
Very good. Running time, nine minutes. — R. W. Crick -
more, Rainbow Theatre, Newport, Wash. General pat-
ronage.
GOOFS AND SADDLES: Three Stooges— These
boys are the hit of the show. Played this to a week-
end audience and after the first hour found I was
playing to a packed house. You will make no mistake
when you book this one. Running time, 17y2 minutes.
—Walter Currell, Gem Theatre, Logan, Utah. Small
town and general patronage.
GRACIE AT THE BAT: Andy Clyde— A top notch
comedy. Will please. Running time, 18 minutes.—
R. W. Crickmore, Rainbow Theatre, Newport, Wash.
General patronage.
OH WHAT A KNIGHT: Herman Bing-Our folks
got a lot of laughs from this one. Running time, 18
minutes.— R. W. Crickmore, Rainbow Theatre, New-
port, Wash. General patronage.
Educational
BUGS BEETLE AND HIS ORCHESTRA: Terry-
Toons— Average for these black and white cartoons.
— C. L. Niles, Niles Theatre, Anamosa, Iowa. General
patronage.
HOW TO DANCE THE SHAG: Song and Comedy
Hits— Good. Be sure and play it. The young folks
sure will advertise it.— Ouida Stephano, Grove The-
atre, Groveton, Texas. Small town patronage
MGM
BLUE MONDAY: Captain and the Kids— A very
poor cartoon. Made in sepia brown, not color. No
story, nothing, just slapstick. They will have to im-
prove greatly before they will even satisfy.— G. L. Niles,
Niles Theatre, Anamosa, Iowa. General patronage.
BOSKO AND THE CANNIBALS: Harman-Ising-
I ,e poorest one of this series. Running time, 10 min-
utes.—Gladys E. McArdle, Owl Theatre, Lebanon, Kan.
Small town patronage.
BOSKO IN BAGDAD: Harman-Ising— No good; a
waste of time and money.— Ray Raeburn, Grand The-
atre, Lemmon, S. D. General patronage.
FISHY TALES: Our Gang— Our Gang is there with
the laughs, as always. Running time, 10 minutes.—
Gladys E. McArdle, Owl Theatre, Lebanon, Kan.
Small town patronage.
FRAMING YOUTH: Our Gang— Very good comedy.
Running time, 11 minutes.— W. M. Pinckard, Princess
Theatre, Carthage, Tenn. Small town patronage.
FRAMING YOUTH: Our Gang— This picture is the
poorest Our Gang comedy we have run. Nothing to it
and entirely too short. Tust poor. Running time, nine
minutes. —A. J. Inks. Crystal Theatre, Ligonier, Ind.
Small town patronage.
GLIMPSES OF PERU: FitzPatrick Travel Talks
These FitzPatrick travel talks are the leaders in travel
series. Their coloring so far outshadows the others
that it is quite noticeable. Very interesting and edu-
cational. Running time, 10 minutes. — A. J. Inks, Crys-
tal Theatre, Ligonier, Ind. Small town patronage.
JUNGLE JUVENILES: Pete Smith Specialties— A
couple of chimpanzees and a baby make merry. Ex-
cellent.—L. A. Irwin, Palace Theatre, Penacook, N. H.
General patronage.
KING WITHOUT A CROWN, THE: Historical
Mysteries— Only fair. Rather dull entertainment.—
L. A. Irwin, Palace Theatre, Penacook, N. H. Gen-
eral patronage.
KING WITHOUT A CROWN, THE: Historical
Mysteries — The first of this series we have run and
it is extra good. Interesting and educational. Not
quite up to the Floyd Gibbons series of Warners, but
a close second. Running time, nine minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
NATURAL WONDERS OF THE WEST: Fitz-
Patrick Travel Talks — A fine colored travel reel. Vis-
iting the National Parks. Very interesting and educa-
tional.— C. L. Niles, Niles Theatre, Anamosa, Iowa.
General patronage.
NEW AUDIOSCOPIKS, THE: Special— I cannot
say too much for or praise this one too highly. It was
so far ahead of last year's edition that you forget it
completely._ I have never seen a more powerful audi-
ence reaction than I witnessed Sunday and Monday
from a packed house on the unforgettable feature,
"The Hurricane." These two fit together perfectly.
Book 'em together. Running time, 7lA minutes. — R.
D. Leatherman, Rialto Theatre, Denison, Texas. Rail-
road town patronage.
OUR GANG FOLLIES OF 1938: Musical Comedies
—Very, very_ good. The best yet. Running time, 18
minutes. — Ouida Stephano, Grove Theatre, Groveton,
Texas. Small town patronage.
PERFECT DAY, THE: Laurel and Hardy— One of
the Laurel and Hardy reissues and a riot. Play it
and give it your best time. Good slapstick comedies
are very rare. — C. L. Niles, Niles Theatre, Anamosa,
Iowa. General patronage.
SUNDAY NIGHT AT TROCADERO: Connie Bos-
(Continued on page 68)
TELEGRAMS
are feature length stories
WESTERN UNION
The Service Twins
can handle it . . .
Theatre advertising coming
and going . . . theatre advertis-
ing inside and outside . . . theatre
advertising that gets them in
and brings them back
Theatre advertising with the selling- punch and that infinite variety
which spells showmanship . . .
In short . . . chips off the same block . . . Pre-vues on your screen and
Lobby-Displays with the "magic touch of showmanship". . .
National Screen Service and National Screen Accessories . . . twins
. . . doubles . . . a pair . . .
Color . . . glamour . . . action . . . smash . . . made to sell your show . . .
serviced to meet your dates . . . used by forward-looking showmen every-
where . . .
You've got a theatre ... a lobby and a screen ... so you need advertising . . .
Let *er come . . . we can handle it with
Giinnal l>e*oon. <>aWLCe
...prize baby at me Industry!
* * ■ i ii .iiiiriiiiii.il — — —
^^\7. the mafic touch of ikowmanihip /
68
MOTION PICTURE HERALD
March 19, 1938
(.Continued from page 66)
well — I admit I was a little disappointed in this one.
Usually, Metro gives us more to sell. I must give
some credit to Miss Boswell for a good performance,
but would comment that I feel that a few more as
lacking in interest as this one would be rather hard
to overcome in the audience's mind. Played with
"Stand-In" Tuesday- Wednesday. Running time, 10
minutes. — R. D. Leatherman, Rialto Theatre, Denison,
Texas. Railroad town patronage.
Paramount
BALL TOSSERS: Grantland Rice Sportlights (New
Series) — Swell short on basketball. Running time, nine
minutes. — W. M. Pinckard, Princess Theatre, Car-
thage, Tenn. Small town patronage.
CALIFORNIA GIANTS: Paragraphics— My idea of
a short subject suitable to any program and any day
of the week. Scenic beauty and pleasing style of
presentation make it quite enjoyable. Was well re-
ceived and drew favorable comments from a Sunday-
Monday audience. I class these subjects far ahead
of Travel Talks. Has little box office, but can be
developed. Played this with "Man-Proof." Running
time, 10 minutes. — R. D. Leatherman, Rialto Theatre,
Denison, Texas. Railroad town patronage.
COWBOY SHORTY: Paragraphics— Pretty good.
Running time, eight minutes. — P. G. Held and Son,
New Strand Theatre, Griswold, Iowa. General pat-
ronage.
COWBOY SHORTY: Paragraphics— Booked on
Tuesday- Wednesday with "Stand-In." If other man-
agers are of the same opinion as I, Shorty's days are
numbered. He was okay at first, but I feel that the
novelty of his shorts has worn off and to my audi-
ences he is now just another monkey. This one was
as good as the rest. I am tired of the lot. Running
time, 10 minutes. — R. D. Leatherman, Rialto Theatre,
Denison, Texas. Railroad town patronage.
EDUCATED FISH: Color Classics— Good one-reel
color subject.— Mrs. O. A. Jensen, Silver Hill Theatre,
Oshkosh, Neb. Small town patronage.
FOUR SMART DOGS: Grantland Rice Sportlights
(New Series) — Another Grantland Rice headliner. This
short pictures a dog that retrieves fish, one who
catches thieves, a pair of hunting dogs and finally a
shepherd dog that brings sheep to the fold. It's odd
and interesting and swell entertainment. Running time,
10 minutes. — J. A. Reynolds, Director of Recreation,
New Jersey State Prison, Trenton, N. J. Prison pat-
ronage.
FOXY HUNTER, THE: Betty Boop Cartoons— One
of the best cartoons we have ever shown. Just a good
picture for the kids. Running time, seven minutes.—
A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
GOOD LOOKING WINNERS: Grantland Rice
Sportlight with Ted Husing — Not quite up to standard.
Careful, Ted and Grantland, don't slip now after the
wonderful start you gave us. A little draggy and not
enough action as we had before. Running time, eight
minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
IT'S A GOOD STUNT: Paragraphics— A thrill a
minute in this short. Pictures daredevils of the air,
human fly, fire-eater, man who crossed the East
River on a cake of ice, an ax thrower, Flagpole Kelly
on top of an airplane, stunt men and others. It's a
natural for any theatre. Running time, 10 minutes. —
J. A. Reynolds, Director of Recreation, New Jersey
State Prison, Trenton, N. J. Prison patronage.
LETS CELEBRAKE: Popeye the Sailor— Popeye
goes to town doing the shag. .Running time, seven
minutes. — W. M. Pinckard, Princess Theatre, Car-
thage, Tenn. Small town patronage.
LITTLE LAMBY: Color Classics— A good little
colored cartoon enjoyed by all. Play it any day of
the week. Running time, seven minutes. — A. J. Inks,
Crystal Theatre, Ligonier, Ind. Small town pat-
ronage.
MAGIC ON BROADWAY: Screen Songs— Fair.
Running time, nine minutes. — P. G. Held and Son,
New Strand Theatre, Griswold, Iowa. General pat-
ronage.
MEET THE MAESTROS: Headliners— Very good.—
P. G. Held and Son, New Strand Theatre, Griswold,
Iowa. General patronage.
NEW DEAL SHOW, THE: Betty Boop Cartoons-
Fair. These black and white _ cartoon comedies don't
mean a thing any more. Running time, seven minutes.
—P. G. Held and Son, New Strand Theatre, Griswold,
Iowa. General patronage.
PARAMOUNT PICTORIAL, NO. 3 (New Series):
This Pictorial of Czechoslovakia and the colored se-
quence of the Southwest is very good. The showing
of styles for women is entirely too long and spoils
the entire reel. Running time, 10 minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
YOU TOOK THE WORDS RIGHT OUT OF MY
HEART: Screen Song — One of the poorest Screen
Songs we ever played. Can't give this one much
credit. I'd skip this one next time. I used it with
"Man-Proof," but was sorry of it. Running time, 10
minutes.— R. D. Leatherman, Rialto Theatre, Denison,
Texas. Railroad town patronage.
I think your "What the Pic-
ture Did for Me" department is
a big benefit for us small town
exhibitors.
I have a 200 seat house in a
town of 250 population. —
L. W. (LES) KRUEGER,
Viking Theatre, Cranfills Gap,
Texas.
RKO Radio
DUMMY OWNER, THE: Leon Errol Comedies— A
good Leon Errol comedy. Not his best, but okay. —
C. L. Niles, Niles Theatre, Anamosa, Iowa. General
patronage.
EDGAR AND GOLIATH: Edgar Kennedy Come-
dies— Good two-reel comedy. Running time, 19 min-
utes—P. G. Held and Son, New Strand Theatre, Gris-
wold, Iowa. General patronage.
FROZEN AFFAIR, A: Condor Musicals— A dandy
skating reel that will please all. — C. L. Niles, Niles
Theatre, Anamosa, Iowa. General patronage.
HAWAIIAN HOLIDAY: Mickey Mouse— I am de-
cidedly a Disney fan. Walt has always given us some-
thing to sell that we were sure would click. This one
was up to his standard of all Disney subjects. Our
audiences watch for his subjects like they do weather
reports. They are the top money getter of all car-
toons, no doubt. Weekend with "Everybody Sing."
Running time, 914 minutes. — R. D. Leatherman, Rialto
Theatre, Denison, Texas. Railroad town patronage.
MARCH OF TIME, NO. 6: "Inside Nazi Germany,
1938" — Here is a short that will be brought back again
for a repeat. Ministers, business men and the lay-
men all want it re-run for a special showing. A fine
reel that every American should see. Tie it with
your churches, schools, American Legion and business
clubs. Running time, 18 minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
MORNING JUDGE: Edgar Kennedy Comedies— One
of the best Kennedy subjects I ever saw. Audiences
liked it immensely. Sell this one along with your
feature and I promise a big reception from any au-
dience. We had this one with "Blossoms on Broad-
way" and were thankful we had something to offer
since the feature decidedly did not please. Running
time, 17 minutes. — R. D. Leatherman, Rialto Theatre,
Denison, Texas. Railroad town patronage.
MORNING JUDGE: Edgar Kennedy Comedies— A
nice little comedy that will help out on any program.
No kicks and no comments. Running time, 18 min-
utes.— Walter Currell, Gem Theatre, Logan, Utah.
Small town and general patronage.
MURDER IN SWING TIME: Condor Musicals—
A very good single reel musical. Colored band and
singing. — C. L. Niles, Niles Theatre, Anamosa, Iowa.
General patronage.
RHYTHM WRANGLERS: Ray Whitley and Six
Bar Boys — Here is a real reel. Folks stayed two
shows so they could hear the hill billy music and see
these boys perform. Come on, RKO, let's have some
more of these. Running time. 20 minutes. — R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
TRAILING ALONG: Gene Austin— Good. Running
time, 18 minutes. — P. G. Held and Son, New Strand
Theatre, Griswold, Iowa. General patronage.
Twentieth Century-Fox
BONE BENDER PARADE, THE: Adventures of
the Newsreel Cameraman— Personally, I thought this
the most tiresome and inane short I ever ran, and I
think most of the ladies agreed with me. However,
judging from the laughs, it pleased the masculine por-
tion of the audience. Running time, 10 minutes. —
Gladys McArdle, Owl Theatre, Lebanon, Kan. Small
town patronage.
DUDE RANCH, THE: Magic Carpet Series— Good
entertaining one-reel. Beautiful scenery. — Mrs. O. A.
Jensen, Silver Hill Theatre, Oshkosh, Neb. Small town
patronage.
United Artists
DON DONALD: Mickey Mouse— One of the best
of the Mickeys. Played this second run in our the-
atre and it pleased. — C. L. Niles, Niles Theatre, Ana-
mosa, Iowa. General patronage.
MICKEY'S RIVAL: Mickey Mouse — A very good
color cartoon. Can be played any day of the week
and please young and old. — Ray Raeburn, Grand The-
atre, Lemmon, S. D. General patronage.
Universal
BARGAIN MATINEE: Mentone Musical Comedies
— Terrible. Running time, nine minutes. — R. W. Crick-
more, Rainbow Theatre, Newport, Wash. General
patronage.
MYSTERIOUS JUG, THE: Oswald Cartoons— A
very fine Oswald and will please. — C. L. Niles, Niles
Theatre, Anamosa, Iowa. General patronage.
STRANGER THAN FICTION: This series of sin-
gle shorts might be classed with the news. There is
very little difference, and while they are both educa-
tional and instructive, they could be improved by
changing the music occasionally. We have heard this
same music for the past three years and it gets tire-
some. Running time, eight minutes. — R. V. Rule, Gym
Theatre, Beaverton, Mich. Small town and country
patronage.
Vitaphone
ALL AMERICAN DRAWBACK: "Charlie McCar-
thy," Edgar Bergen — Very good. Running time, 11
minutes. — R. W. Crickmore, Rainbow Theatre, New-
port, Wash. General patronage.
CLEAN PASTURES: Merrie Melodies— A swell
cartoon and that's something. — Mayme P. Musselman,
Princess Theatre, Lincoln. Kan. Small town patron-
age.
DAY AT SANTA ANITA: Sybil Jason— Very good
two-reel color subject. Better than the other Sybil
Jasons— Mrs. O. A. Jensen, Silver Hill Theatre, Osh-
kosh, Neb. Small town patronage.
ENRIC MADRIGUERA AND ORCHESTRA:
Melody Master — Ten minutes too short. One of the
best band reels we have had from this company in
several years. We felt that this series had been slip-
ping badly, but this one lifts its head again and we
hope they continue to improve. Running time, 10 min-
utes.— A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
HOTEL A LA SWING: Broadway Brevities— A ter-
rible sigh of relief from the audience when it was
over. — Ray Raeburn, Grand Theatre, Lemmon, S. D.
General patronage.
JAN RUBINI AND ORCHESTRA: Melody Mas-
ters— Very good. Beautiful music. — Ray Raeburn,
Grand Theatre, Lemmon, S. D. General patronage.
KICK ME AGAIN: Joe Palooka— Our audience fails
to discover the humor in the "Joe Palooka" series.
However, this one is worth playing. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. - General pat-
ronage.
MYSTERIOUS CEYLON: Colortour Adventure-
Fair. — Ray Raeburn, Grand Theatre, Lemmon, S. D.
General patronage.
ONE ON THE HOUSE: Broadway Brevities— This
is very funny and contains lots of entertainment. — L.
A. Irwin, Palace Theatre. Penacook, N. H. General
patronage.
PICTORIAL REVIEWS, NO. 1— If the other five
are like this one, it will be just a waste of time and
patience seeing them. — Ray Raeburn, Grand Theatre,
Lemmon, S. D. General patronage.
PIGS IS PIGS: Merrie Melodies— Very good. Run-
ning time, nine months. — R. W. Crickmore, Rainbow
Theatre, Newport, Wash. General patronage.
PLENTY OF MONEY AND YOU: Merrie Melo
dies — Smart colored cartoon. These never fair to make
a hit with customers from six to sixty. Play it. —
Harland Rankin, Plaza Theatre, Tilbury. Ontario,
Can. General patronage.
PURE FEUD: "Charlie McCarthy," Edgar Bergen—
Good. — This drew a little extra business. — P. G. Held
and Son, New Strand Theatre, Griswold, Iowa. Gen-
eral patronage.
Serials
DICK TRACY: Ralph Byrd, Kay Hughes— One of
the best serials we have ever played. On the twelfth
chapter and still going strong. This fellow Byrd seems
to be the right type for this part. He is a smooth
actor and is bright and alert. Too many other serials
are ruined by some dumb cluck playing the title role.
Running time, 15 chapters. — Lester H. Smith, Liberty
Theatre, Quinton, Okla. Small town patronage.
Sharpies to do Music Scores
Winston Sharpies has resigned as manag-
ing director for Filmusic, Inc., to do a series
of musical scores for Castle Films, Andre
LaVarre and other producers.
Ross with Imperial
Nathan Ross, former salesman for Grand
National in Boston, has been engaged by
Harry Segal of Imperial Pictures of New
Fngland.
March 19, 1938
MOTION PICTURE HERALD
69
Paramount Plans National
Campaign for "Jungle Love"
Paramount's forthcoming color release,
"Her Jungle Love," co-starring Dorothy La-
mour and Ray Milland, will be the subject of
a national advertising campaign modeled
after the campaign on "Ebb Tide." The
campaign will utilize full back page ads in
both the "American Weekly" and "This
Week" in four colors, but in addition to the
cities and papers served by these newspaper
magazines, several newspaper color roto sec-
tions and national magazines will carry ads.
This general national direct-to-the-public
campaign will be supplemented by a trade
paper campaign in color patterned on the
recent "Buccaneer" schedule. Special re-
productions of these trade ads will be avail-
able as display pieces to theatres playing
"Her Jungle Love."
Loew's Books Serial
What is said to be a record booking for
a serial in the New York metropolitan area
was given by Loew's this week to "The Lone
Ranger," Republic, which will play in 60
of the circuit's houses. The serial will play
with the regular shows in all situations.
The first episode is holding a second week
at the Criterion theatre in New York, along
with the rest of the program.
St. Louis Law Closing Six
Six St. Louis, Mo., theatres which will
require alterations before they can conform
with the newly established safety regulations
will be closed for 10 days to enable them
to make the proper changes, it was said this
week by Director of Public Safety George
W. Chadsey. Mr. Chadsey did not divulge
the names of the theatres affected. Thirty
theatres have agreed to comply with the law.
Tri-Guild Affair in April
The Screen Actors, Screen Writers and
Screen Directors guilds are planning a tri-
guild dinner dance in late April. The ar-
rangements committee consists of John
Grey, Charles Brackett, James Cagney,
Chester Morris and two others to be ap-
pointed by the directors.
Rushing Joins Monogram
Everett Rushing, formerly with Republic
Pictures-Midwest, has joined Monogram as
salesman for the southern Iowa territory.
L. O. Ringler, Monogram franchise holder
for Iowa and Nebraska, has moved to Oma-
ha and will make that city his headquarters.
Baker Still President
George Baker, who recently resigned as
manager of the Electric theatre in Kansas
City, Kan., called a meeting of the Theatre
Owners Association of Kansas City, Kan.,
for the purpose of resigning as president.
The TOA refused to accept his resignation.
Solon S. Negranou, executive director of
the 55th Street Playhouse, New York, since
its reorganization in October, 1936, has as-
sumed the post of managing director, suc-
ceeding Martin J. Lewis, no longer con-
nected with the theatre.
The Spring
BUYERS
NUMBER
ol
BETTER THEATRES
THE EQUIPMENT INDEX
TERRITORIAL DEALERS
. . . the industry's directories of the manufac-
turers and distributors of motion picture theatre
equipment, furnishings, operating supplies and
architectural materials, brought up to date and
classified for the buyer's ready reference.
EDITORIAL FEATURES
will include the first of a series of articles with
handy charts on sound trouble-shooting ... a
practical discussion of modern stage facilities,
written expressly with reference to the average
theatre using occasional stage presentations . . .
illustrated descriptions of a number of theatres
offering ideas on design and planning . . . and
other features, besides equipment news and
regular departments.
. . issue of April 2
The Brazil censor ban on "They Gave
Him a Gun" has been lifted, after almost 60
feet had been cut from it and several trans-
lations had been changed.
A fyggtke** of a LOVE STORY!
o*** A**
■■■■■ :
| ^ v IT ,crw»e
March 19, 1938
MOTION PICTURE HERALD
71
MANAGERS*
ROUND TABLE
zjtn international association of shozvmen meeting zveekly
in MOTION PICTURE HERALD for mutual aid and progress
op
YOUR STAFF
Great progress has been made in recent years concerning
the smooth functioning of theatre staffs. Ushers, doormen and
cashiers are all usually carefully groomed; shoes shined, collars
clean, uniforms properly pressed, etc. They are all generally
well versed in the method of courtesy and service due patrons,
also.
In their minds, you as the manager, are the "big boss", "the
chief". We are of the opinion that theatre operation can be
better attained by not stopping at the point of the appear-
ance and service of a theatre staff.
Your crew is composed of humans. That they should re-
gard you with the proper degree of respect is, of course, a
prime requisite. However, we believe it a wise procedure to
let these subordinates know that you notice them, and their
work. An occasional pat on the back, a friendly smile or word,
is bound to have an effect on them. Their work becomes more
interesting to them; they hit a new high in efficiency.
Furthermore, records reveal that service staff meetings, held
weekly by managers who encourage the idea of these people
for exploitation, service, and other matters pertaining to the
functioning of their houses, have been productive of excellent
results.
These youngsters are not just automatons. They all have
heads on their shoulders, and more often than not, with a lot
in them.
V V V
NOTHING IS IMPOSSIBLE
Salutations to Manager Howard Burkhardt of Loew's State
Theatre, Providence, Rhode Island, in the division of H. M.
Addison.
Providence, with its narrow streets, stringent municipal laws
and "tough to crack" newspapers, has long been a bogey for
theatremen. Exploitation men have always approached an
assignment to this city with a slight shudder and a prayer.
Street parades have always been forbidden there. Also,
never to our knowledge has the State of Rhode Island ex-
tended a visiting star the honor of acting as Governor For a
Day.
On a recent personal appearance of Judy Garland to his
theatre, Howard not only arranged a parade, but had an
85-piece band lead it. Further, Miss Garland was afforded all
the honors of State, and no less a personage than the Gov-
ernor himself was on hand to greet her along with 7,000 other
people, including the Mayor of Providence.
Burkhardt garnered reams of free newspaper space, in what
we know from actual experience, are journals exceptionally
cold to news of the theatre. He also arranged for Miss Gar-
land to be recipient of the honor to sing at a High Mass,
another feat which has never been accomplished in that city.
How did he do it? You better ask the gentleman himself,
for frankly we don't know. What we do know, however, is that
the accomplishments of Burkhardt prove one thing, as has oft
been shown before; namely, if sufficient enterprise is properly
applied, "It Can Be Done."
V V V •
KIDDIES BRING ADULTS
Many managers throughout the country realize the import-
ance of attracting children's trade. Special kiddies' morning
shows, at which time extra "shorts" are shown, a wide variety
of "clubs" for children, and numerous other noteworthy
angles have been employed to increase this business.
It is our thought that merely getting these children into your
theatre for the sake of the revenue it brings at the moment,
is not all that is accomplished by their attendance.
Invariably, when a child returns home from the movies, his
parents ask him what he had seen. Often the child does not
wait to be asked. He is so enthusiastic he needs no urging to
keep talking about it.
We have been shown that although the kiddies are not
necessarily accompanied by an adult at any given performance,
they serve as a splendid word-of-mouth advertiser for you.
As such they cannot afford to be slighted; even though they
may only be paying a dime to enjoy your presentations.
V V V
Let's Hear From You.
72
MOTION PICTU RE HERALD
March 19, 1938
When "Heroes of the Alamo" had its premiere at
the Texas, San Antonio, Manager Johnny Floore
rigged tip this attractive front with blowup cutout
figures of Mexican and Texas fighters. At right is
shown Anthony Xydias, producer of the picture,
who was present at the premiere.
Harry Storin, Paramount, Springfield, Mass., wove
a practical exploitation gag from the old expression
"fall in the aisles from laughter." As part of his
"Bringing Up Baby" campaign, Storin planted pillows
at head of aisles with copy to the effect that they
were there for the convenience of patrons.
What proved to be a crowd-stopper was street gag used by Sam Gilman,
Loew's, Harrisburg, Pa., for "Goldwyn Follies." Services of a local ven-
triloquist were engaged and man was planted on platform in front of theatre
with Charlie McCarthy doll. Rapid-fire conversation, consisting of picture
plugs, was engaged in. Below, tying up with leading local photographer,
J. E. Poynter, Lido, Los Angeles, for "Awful Truth" used lobby easel on
which were tacked ace photographs and "a perfect picture" tiein copy.
March 19, 1938
MANAGERS' ROUND TABLE
73
Jules Seltzer, publicity
director for Warner Theatres
in Philadelphia takes the 1957
Quigley Bronze Grand Award
for his excellent campaign on
Warner's "Etnile Zola." Man-
ager Maurice K. Gable, aided
on the campaign. Mr. Seltzer
won the monthly plaque last
October. Arrangements are
now getting underway for
the presentation of these
Grand Award plaques in
Hollywood.
Shown at right is lobby
display conceived by Manager
Meyer Schutzer and assistant
Phil Arbeit for "Flash Gor-
don" serial. Electrodes under
l-sheet emitted crackling
sparks and replica of tele-
vision receiving set was
planted at side. . . . Below is
shot of window secured by
W. Fuchs, MGM exploiteer
in Stockholm for the opening
of "Conquest."
1937
Quigley
Grand
Award
Winners
To Ted Kirkmeyer, Rio
Theatre, Helena, Montana,
will go the 1937 Quigley
Silver Grand Award plaque
for his outstanding campaign
on David O. Selznick's "A
Star Is Born." Kirkmeyer
took down the monthly
plaque last July, ^vhich made
his entry eligible for the
Grand Aivards. The winners
will be transported to Holly-
wood early in May via United
Airlines.
Attractive indeed is the
lobby set piece constructed
for the opening of "Every-
body Sing" at the Wilmer
and Vincent Colonial Theatre
in Allentown, Fa., by Man-
ager Charles Bierbauer and
his assistant Nick Tod'orov.
Title and cast were done in
flitter, as were cutout stars
atop the entire display. In-
serted in the display were
oversize scene stills.
74
MOTION PICTURE HERALD
March 19, 193
QUICK REPORTS FROM THE FIELD
Telephone Calls
Nice stunt worked by John McManus,
Loew's Midland, Kansas City, and W. P.
Bernfield, U. A. exploiteer, on "Gold-
wyn Follies" was to have a boy call every
dentist and physician's office in the city
and tell them to keep their copy of Life
on top of the magazine pile. This was
the issue featuring the "Follies." Boy
worked five days before opening on the
job.
In addition Postal Telegraph's 20
branch offices had "Follies" windows
with theatre credits ; Jenkins Music a
special window featuring the show's
songs, etc. ; Kresge's featured the Charlie
McCarthy magazines in windows and the
'Follies" music in the music department.
Parkview Pharmacies (eight stores) had
Max Factor windows tied in with the
show. Several stores featured McCarthy
dolls and Standard Brands used banners
on each side of 16 delivery trucks as they
toured the streets.
Coverage
As part of his "Boy of the Streets"
campaign at the Granby Theatre, Norfolk,
Leo Trainor paraded newsboys around
town carrying sandwich boards with pic-
ture copy. Safety cards with "drive care-
fully, watch out for the boy of the
streets" were tacked all over town and
cards in shape of violation tickets were
distributed, lower half of ticket contained
merchant's ad which paid entire cost of
the idea.
Papers were generous with their
breaks, teaser ads were used week ahead,
and serialization planted in the Norfolk
Globe.
Radio Slants
R. T. La Marre, manager of the Presi-
dent, San Francisco, is having much suc-
cess with his innovation "Questions the
Audience Asks and Answers with Major
I. Q. Ratings." This is a quiz type of
broadcast from the stage, using members
of the audience to compete for the cash
awards. The questions are taken from
those sent in by the audience.
La Marre is using the radio to reported
great advantage for exploiting his theatre.
He has a radio giveaway every Thursday
night, a 15 minute news broadcast from
the stage every week night and his Major
I. Q. Rating each Sunday afternoon. The
showman also expects to remodel his mar-
quee and call the President "The San
Francisco Theatre of the Air."
ISSUES "SNOW WHITE"
SOUVENIR PROGRAM
Dignified and impressive is the four-
teen page souvenir program printed on
glossy stock and created for the pre-
miere of "Snow White" by Manager
Jay Golden at the RKO Palate
Theatre, Rochester, N. Y.
Cover carried a message over signa-
ture cut of Walt Disney; fly leaf in-
cluded picture copy and inside spread
contained cooperating leading mer-
chants' ads in addition to pages devoted
to stories on various picture sequences
with art work on the different animals
depicted in the opus.
That's Cricket
With the powerful grip that cricket
has on folks over in Australia, Alan G.
Craft, Capitol Theatre, Mildura, Vic-
toria, took advantage of its popularity and
gave cash and consolation prizes for com-
petitors most nearly estimating the team
selected to go to England for the 1938
series of Cricket Tests. The 6d per entry
went entirely to charity and the contest
was tied in to his date of "A Star is
Born."
Assistants W ?ek
The Fox Topeka Theatres, Topeka,
Kansas, recently conducted an "assist-
ant managers' week" and assistants at
each of the four theatres handled the en-
tire managing job. The men were Ed
Allison at the Jayhawk ; Jessie Corbet,
Grand; Albert Pokarek, Orpheum and
Stanley Williams at the Gem. Lawrence
Breuninger, Fox Topeka manager, of-
fered two cash prizes for the best show-
ing.
"Snow White Week"
Mayor John Boyd Thacher, Albany,
N. Y., designated a "Snow White Week"
as part of that campaign at the Fabian
Palace Theatre there. Officials of the
circuit distributed pamphlets to all school
kids, blew up the Mayor's message on
large billboards and placed them in
libraries, department store windows, etc.
School teachers cooperated by teaching
the children the fairy tale and urging that
all attend the showing.
Stories were run in all local news-
papers, and leading merchants cooperated
in celebrating: "the week."
Teaser Ads
To sell "Stella Dallas" at the Kiowa
Theatre, Hobart, Okla., Joe Stribling
week ahead underlined his ads with short
catch lines. Using a series of "action"
pictures of man running with coattails
flying and large grin on his face, headed
by one word "okay," "come on," "let's
go," etc. up to the last day of the ad
which was a two column cut of the same
man with lady holding his arm headed
by the copy "everybody's going to see"
etc., etc. One of these ads ran on each
page of the paper.
Large trunks were placed in lobby
ahead with signs reading "Her luggage
has already arrived, 'Stella Dallas' will
arrive Sunday." Telegrams were sent to
bridge clubs reading "It is our pleasure
to offer you an additional prize for your
party. A guest ticket to 'Stella Dallas.'
We hope the winner receives as much
pleasure from seeing the picture as she
did in winning your prize." Imprinted
crying towels were distributed, Mrs.
Roosevelt's comments on the picture were
mailed to teachers and post cards mailed
to a special list.
Mock Wedding
Reported as proving highly effective
was Scott Robert's mock wedding of
12 year olds in connection with his open-
ing of "Double Wedding" at the Comique
Theatre, Camden, Maine. Advertising
that there would be no advance in price,
the theatreman announced a double wed-
ding to be held opening night, inviting all
who cared to bring gifts for the newly-
weds. It wasn't until the show really got
underway that the patrons discovered it
was a mock wedding of kiddies, but
Robert reports it went over very well
judging by comments.
Kid Shows
Free tap dancing lessons is the Fox
Theatre's latest attraction in Atlanta at
their Saturday morning kiddie shows.
In addition to the dancing lessons, given
free from the stage by local dancing-
teacher, the shows include community
singing, led by Homer Knowles at the
organ console and well rounded screen
fare.
An orchestra of boys and girls under
14 plays during intermission, and the
shows have taken on so well that there is
a reported attendance of approximately
2,000 kids each week since they started
two months ago.
March 19, 1938
MANAGERS' ROUND TABLE
75
Theatremen Report
''Fargo ' Activities
From the Field
Through cooperation of the Dramatic and
Public Speaking teachers of local high-
school, David Dallas, Grand Theatre, Hol-
denville, Okla. had staged a 15 minute pro-
logue in the chapel day ahead of opening.
Dramatic script was obtained for use in this
program with students coached by in-
structors and date at theatre thereby receiv-
ing plenty of plugs.
Through the local express agent, Dallas
obtained old "Wells Fargo" express bills
of lading, old handstamps, pads and other
forms and pictures of the pioneer times of
that city when all shipments were made by
Wells Fargo, entire memorablia used for a
lobby display. Special feature stories of the
agency with historical scene cuts of that
day and people connected with the company
were published in an edition of the Holden-
ville Daily News. Dallas further made talks
before the highschool student body tracing
the history of the motion picture and its
progress and comparing it with the example
as shown in the completed opus.
FREMONT, NEB.
Bill Mack at the Express Theatre cele-
brated "Pioneer Day," so proclaimed by
Mayor Fred Dew, who received congratu-
latory wires from Bob Burns, Frances Dee
and Joel McCrea for his cooperation. Box-
office was converted into likeness of Wells
Fargo ticket office and for lobby display,
Mack planted large glass case containing
relics of early days, including pony express
stamp and case was backed with Navajo
blankets to ceiling with hand painting of
early express rider. Chamber of Commerce
also devoted window display to relics; shoe
stores displayed old riding boots, clothing
stores, old time dresses and suits of the
1800's and leading restaurant a photographic
display of cafe's progress since early days.
For his street ballyhoo, Bill promoted use
of two Union Pacific model trains — stream-
liner and old freight, carrying "Wells
Fargo" banners. Greeting ceremony for ex-
press rider was held in front of theatre
with speeches by Mayor and oldest settler
in county. Uniformed band greeted the
rider and men on horseback dressed in
western garb were included in the parade.
PECOS, TEXAS
Tying up local baker, Gene Hendon,
Grand Theatre, promoted enough doughnuts
to allow him to serve them free with pro-
moted coffee which was served during en-
gagement from an old "chuck wagon" in
front of theatre, thus attracting the citizenry.
George secured the services of "Chief Red
Thunder," typical Sioux Indian Chief to
ride streets on pony in full regalia, copy
on picture was imprinted on blanket cover-
ing horse. Entire front of house was con-
verted into log cabin effect on which were
planted scene stills and four-sheets. All
music played over the public address system
in front of house were old-time tunes and
labelling week of showing "Pioneer Week,"
Hendon invited as his guests, all old-timers
in the entire West Texas area as his guests
to showing.
Newspaper Ad Aids
"Swing Your Lady"
Novel laugh contest helped the Norva
Theatre, Norfolk, Va., draw business on
"Swing Your Lady," with the theatre in-
serting an ad in a local paper reading as
follows :
"Wanted — Norfolk's Four Champion Sour
Pusses to atttend a screening tonight of our
huge all-comedy program opening tomor-
row. Whoever they may be we don't be-
lieve they can sit through this show without
laughing right out loud. We want the four
gloomiest, cheerless, most despondent look-
ing individuals in Norfolk ! There are five
dollars in it for each one of the four who
completes the test !" As a result of the ad
the theatre received 175 telephone calls.
Harrison Inaugurates
"Opportunity Nite"
When Ed Harrison, Opera House, Water-
ville, Maine, started his "opportunity nite"
little did he expect that it would catch on
so well that it would run for nine weeks.
Advertising in advance that he would hold
these shows each Monday night, Ed offered
three cash prizes, first $10, second $5 and
third $2.50 with a grand prize of $25.
Ed received enough entrants to last nine
weeks. On the tenth week all the third
prize winners appeared, the winner of this
night appeared the following Monday night
with all the second, prize winners and the
winner of that night appeared the follow-
ing Monday night with all the first prize
winners for the grand prize.
By popular demand of exhibitors throughout the country,
returning to the industry after seven years.
E. SCHWARTZ
(In Association with Pathe Film Corp.)
is pleased to announce
A NEW TRAILER
SERVICE
—AND HERE TO STAY
Meeting the need of exhibitor (and public) for low-priced, snappy,
down-to-earth and up-to-the-minute trailers.
Produced by the founder and president of the old ADVANCE
TRAILERS, who successfully served thousands of exhibitors in
previous years. New Ideas and Novelties — Intimate Talk — Selective
Music — Openings — Closings — Day Titles — Holiday Announcements.
WILL APPRECIATE HEARING FROM ALL OUR EXHIBITOR
FRIENDS. WE ARE READY TO SERVE YOU AGAIN.
TRAILER-MADE
INC.
E. SCHWARTZ, President
Film Center Building
630 NINTH AVENUE, NEW YORK CITY
//V STEP WITH THE TIMES — AND BORN OF LONG EXPERIENCE
TRAILER-MADE, INC., 630 Ninth Ave., New York City m.p.h.
Please send full details of your weekly service.
Theatre Number Trailers weekly
Manager's Name
Street
City and State
76
MOTION PICTURE HERALD
March 19, 1938
SPRING AND EASTER ACTIVITIES
BEING PLANNED BY THEATREMEN
GARDEN SHOW AND ELECTRICAL EXHIBIT IN LOEWS STATE LOBBY
WINDOW DISPLAY FEATURING WRIGHT'S EASTER BONNET CONTEST
Elaborate Floral Exhibitions,
Easter Egg Hunts, Contests,
Style Shows, All Being Set
For Start of New Season
by JACK GOLDSTEIN
Round Tablers throughout the country
have already signified elaborate plans for
the coming Spring and Easter Season. Set
down on this, and the following pages, are
creative and ingenious ideas by managers
designated to start off the new season with
enthusiastic enterprise.
Representative of the many flower and
fashion shows is that which is planned an-
nually by Loew's Cleveland Theatres by
publicity director Milt Harris, under ar-
rangements made by division chief Col.
Harry E. Long and Manager Everett A.
Steinbuch of Loew's State Theatre. From
District Manager Dick Wright of the War-
ner Ohio Theatres, comes an Easter Bonnet
Contest which has been put over yearly by
him with great results.
The Cleveland floral display, to occupy the
entire center of the spacious lobby at the
State Theatre is arranged with the coopera-
tion of the Halle Bros. Department Store
and the Cleveland Electrical League. An
idea of the beauty and magnificence of this
display may be had by the photo to the right
of this page.
Harris reports that plans are being com-
pleted for a mammoth Loew's Scoring Hit
Parade, announcing a flock of outstanding
screen productions during the Spring sea-
son, via appropriate and attractive trailers
on the screen, posters in the lobbies, deco-
rative streamers in front of the theatre, etc.
Potent selling qualities were incorporated
in these ads. The streamers in front of
theatre in conjunction with newspaper con-
test inviting the readers to name the last
three pictures that the stars appearing in
the Spring Season hits appeared in previous
to these and who the leading man or woman
was to play opposite them or co-star in the
picture.
Also included among the energetic Loew's
Theatre men campaigns in Cleveland is an
egg-coloring contest for children in a tieup
with the Cleveland Press. Children are asked
to color eggs and send them to the promo-
tion manager of the paper. The most color-
ful eggs are displayed in the window of one
of the leading department stores along one
of Cleveland's busiest streets.
For Easter Week a huge Spring style
show is planned for one section of the
lobby. This show is presented twice daily,
one at 3 P. M. and the other at 9 P. M.
One of the finest stores in town stages this
show, furnishing mannequins, latest Spring
creations and aids in lighting and decorat-
ing the platforms. Music is furnished by an
electric victrola near the style-show platform
and the space is roped off for spectators to
stand and watch the show prior to or after
seeing the regular screen show.
Contest with the Cleveland Plain Dealer
has readers submit letters telling what they
like for an Easter Gift, how they plan to
dress and write of the origin of Easter.
Other excellent Spring and Easter activi-
ties for the Cleveland Loew houses include
an annual Easter Egg hunt in conjunction
with a local newspaper. This is done in one
of the large city parks. Prizes are promoted
from merchants and guest tickets for Loew's
Theatres.
Personal appearance of popular local
woman harpist, playing appropriate Easter
songs or music from the center of the gor-
geous floral display in lobby has proven
very popular.
At Loew neighborhood theatres several
bunnies are displayed in the lobbies. The
patrons are invited to name the bunnies and
the winners receive the bunnies they have
named. The bunnies are promoted from
local pet shops.
The first 100 women attending the Easter
Day matinee at all four Loew Cleveland
Houses receive an Easter Rose or Easter
Lily in a tieup with the Cleveland Florist
Association.
Dick Wright in Ohio reports that his an-
nual Easter Bonnet Contest proves to give
him more space in the newspapers than any
other contest. This idea is to tie in with a
local department store in the search for the
funniest old-fashioned Easter Bonnet that
might have once been the last word in
fashion.
Contestants are instructed to bring their
March 19, 1938
MANAGERS' ROUND TABLE
77
TALENT HUNT, PARADE FEATURED
entries to the store and register them at a
specially provided booth. Ten days before
Easter a committee of judges will select 12
hats that strike them as being the funniest.
These are then displayed in the window of a
prominent store, a week before Easter. The
store to further interest the public, invites
them to pick from these hats the one which
they consider the funniest and tell in 25
words why they made their selection. Photo
on this page illustrates window display.
On Wednesday night preceding Easter,
announcements of the winners of the win-
dow contest and presentation of the prizes
takes place from the stage of the theatre. A
complete Easter outfit for the lucky woman
winning the first prize is awarded with
various accessories as prizes for the run-
ners-up.
Department store benefits from the tieup
by pulling people inside its store for the
"Old Bonnet" registration. Theatre benefits
by additional patronage on one night dur-
ing Holy Week when the winners are deter-
mined, plus the tremendous amount of pub-
licity received. The store publicizes the con-
test through the mediums of paid up news-
paper space, radio, store's own shopping
circulation and window displays in festive
attire.
Wright has a new twist to this Easter
Bonnet angle. The idea is a contest for de-
signing hats for women. A drawing of one
of the women stars appearing in current
pictures is submitted and contestants are
asked to design a hat which in their opinion
will be most becoming to the drawing op-
posite. They may use any color they like or
as many colors as they choose. Apart from
the hat contest it is possible to submit a
sketch asking contestants to fill in with a
dress which the contestant would like to
wear, preferably a party dress suitable for
all around use. Tieup could include prize of
choice of dress from one of the leading de-
partment stores.
Wright's district is concentrating on their
bookings for the week of April 10th. This is
the week that most of the kiddies in his sec-
tions are out of school on spring vacation,
and bookings are made of attractions which
will have a special appeal to them.
Radio home talent broadcasts from the
theatre stage, kiddie Popeye shows, tieups
for benefit of ticket shows with women's
organizations, are all factors that boost re-
ceipts for Wright's Ohio district.
Rabbit Matinee to Be
Repeated by Limerick
On Saturday morning previous to Easter
Sunday, George Limerick, Yale Theatre,
Cleburne, Texas, will have his annual live
rabbit matinee for kiddies. At this time a
special kiddie show will be held in connec-
tion with the giveaway of about 30 live
bunnies to holders of lucky numbers. In ad-
dition every child attending the show will
receive a prize of some nature — candy, toys,
etc. George reports that last year approxi-
mately 1,000 kids attended the morning
show, which is advertised week ahead. In
front of theatre in cage with proper copy,
the bunnies are displayed.
SPRING COTTON FROLIC
CLICKS FOR LIMERICK
Style show which George Limerick
says appeals to the masses will be held
at his Yale Theatre, Cleburne, Texas,
with local department store cooperat-
ing. Few nights ahead of Easter Sun-
day what he labels a "spring style show
and cotton frolic" will get underway.
The presentation of this show is
unique in that only garments made
out of cotton are shown and no gar-
ment displayed sells for more than
$3.00 Merchant plugs the show in the
store and in newspaper ads and Lim-
erick cooperates with lobby, program
and herald mentions.
Egg Rolling Contest
Stressed in Boston
From the steps of the State House in Bos-
ton to the bandstand on the Common is the
route laid out by Joe PiPesa, publicity direc-
tor of Loew's Theatres there, with the kids
rolling eggs for promoted prizes. Gag is
tied up with the Boston newspapers and has
the cooperation of State officials.
Mothers' Day, which always offers an-
gles for tieups finds DiPesa distributing
carnations to the first 100 mothers attend-
ing matinee at Loew's State. Cooperating
florist is supplying the blooms. And not
forgetting the men on Fathers' day, this
showman has arranged for the distribution
of 300 cigars, though we can't quite figure
out why the men rate 200 more gifts than the
ladies.
Through tieups with local fur house, a
fashion parade will be held on stage with
audience selecting the most perfect model.
This contest is sponsored jointly by the the-
atres and newspapers. Not overlooking the
opening of the local baseball season, arrange-
ments have been made for the distribution
of season's schedule at both parks inscribed
with institutional theatre copy. Lobbies will
be dressed in new Spring garb, advance
trailers will carry copy and editorial com-
ment on new season product will be planted
with local dailies.
Reported as one of the best Spring gags
is theatre's entry of two runners in the
annual BAA. Marathon, which is said to
be the running classic of the East. All run-
ners get their official numbers, which are
pinned on front of their shirts and on their
backs they carry the inscription "We're run-
ing to see Joan Crawford in Mannequin at
Loew's State and Orpheum." The boys are
viewed by approximately 250,000 persons
along the route of the run.
All campaigns were put over under the
supervision of Division Manager H. M.
Addison, with Fred Greenway, manager of
the State and George Jones, manager of the
Orpheum assisting.
Dannenberg Inaugurates
Search for Talent
Unique and surefire box office is the
Search for Talent contest conceived and
executed by Sid Dannenberg, Advertising
and Publicity Director for Warner's Ohio
zone theatres, and sponsored by Station
WTAM.
As reported by this dynamic showman,
the details are : Local auditions will be held
one night each week in all Warner towns
for a period of three weeks. The weekly
winners will compete on the fourth week for
the big finals, which will be staged as fol-
lows : Each town presents one winner. If,
for example, there are eight towns, eight
winners will be formed into a unit and will
play each one of the eight, where the audi-
ence will, by applause, decide their final
choice.
The contestant showing the greatest popu-
larity with the audiences (as indicated on
an applause machine) will be awarded first
prize, which will be an audition at Radio
City and a screen test at the Warner Brook-
lyn Studios. Newspaper stories with art,
are of course run ahead and daily during en-
tire course of the contest.
Still another outstanding activity in the
Ohio zone is their "sales-drive-for-bigger-
grosses" contest, which will be based on the
best results by any individual manager
against a quota figure during the present
quarter. As first prize, Nat Wolf, zone
manager, is offering a trip to California, all
expenses paid, and a cash prize of $250.
The second prize will be a trip to New York
and $200, in cash. The third and fourth
prizes will also be cash awards.
Easter Day Parade
Arranged by Charninsky
Another theatreman to plan a "mixed"
style show on his stage is Louis Charninsky,
Capitol Theatre, Dallas, Texas. On Easter
Sunday at both the matinee and night shows,
Louie will have his Easter parade in which
both the local women and men will have a
chance to display the latest sartorial habili-
ment. Local celebrities will act as judges
and the winners presented with prizes pro-
moted from cooperating merchants. Win-
ners' pictures will be run in papers.
This Spring, Charninsky is scouting
around for a boy and girl who intend get-
ting married during the holidays. Tying up
with the Dallas Dispatch and local mer-
chants, the couple will be "hitched" on the
Capitol stage and presented with food, cloth-
ing, furniture, etc., secured from the co-
operating stores. Search will start imme-
diately, with stories running in the Dispatch
on the progress of the theatreman in finding
the proper couple.
A special booking schedule has been ar-
ranged for the month of March which is
labeled "The March of Spring Hits." This
booking schedule is publicized in the news-
papers, in the lobby and with a de luxe
trailer. The theatre itself will be given a
Spring-like atmosphere by decorating with
promoted artificial flowers and vines.
78
MOTION PICTURE HERALD
March 19, 1938
BUNNIES TO BE GIVEN AS PRIZES
Man-on-Street Idea
To Be Used by Dinerman
For Easter Sunday, E. V. Dinerman, di-
rector of advertising and publicity, RKO
Theatres, Cincinnati, is planning on using
a "man-on-the-street" gag, with microphone
in lobby of the Palace Theatre to interview
well-dressed passersby. Tickets will be giv-
en to those who agree to be interviewed.
Another slant which Dinny expects to use
will be a newspaper contest for the 10 best
decorated eggs done by school children, with
prizes offered by the theatre and tied in with
the most likely picture booked for that week.
For lobby display, an Easter Greeting' sign-
board, signed by all the stage ensemble of
the Shubert Theatre will be addressed to the
City of Cincinnati.
Another highlight of the campaign
planned by this theatreman will be what he
calls a "Spring Success Night" with the
Mayor acting as master of ceremonies and
dedicated to the forward moving spirit of
the Queen City of the Midwest. A spring
fashion show will also be held and spon-
sored by the town's leading department
store on the stage of the Shubert.
Bunny Easter Parade
Planned by Smith
Reported as surefire boxofnce at the
Paramount, Hot Springs, Ark., is Clyde
Smith's tieup with dancing schools to pre-
sent pupils in a "Bunny Easter Parade" on
theatre stage. Tots present a short play
which is labelled a "Bunny Revue" and
Smith usually works up a nice cooperative
page in connection with the show, tying in
with florists, costumers, etc., etc.
Another tieup which Clyde plans is a style
show in which local society girls and promi-
nent men of the city act as models. Stories
are run in paper, local orchestra which has
been promoted supplies the music and the
usual cooperative ad pages and extensive
selling campaigns are to be used.
Through tieup with local florist, an attrac-
tive horticultural lobby display is planned,
with Hot Springs Garden Club cooperat-
ing, assuring the theatremen of newspaper
breaks. An attractive lobby display of pro-
moted rabbits and chicks together with pro-
moted candy Easter eggs will be used by
Clyde, the eggs to be given to the children
as prizes. Art work with Easter atmosphere
and decoration shall be employed.
Bicyclists Plug
"Yank" for DiPesa
For the opening of "Yank at Oxford" at
Loew's State Theatre, Boston, publicity
director Joe DiPesa admitted as his guests
the first fifty bicyclists under sixteen years
of age who rode to the theatre on their
bikes, which were properly bannered with
picture copy. Thus did the showman insure
a moving advertisement for the date as part
of his advance ballyhoo. Another gag was
chap in college cap and gown who rode
through the principal streets of town, copy
tying in with the opening.
LEIGHTON DISTRIBUTES
BASKETS TO NEEDY
Figuring that there are just as many
needy kids at Easter as there are at
Christmas, Bert Leighton, Grand The-
atre, Lancaster, Fa., has arranged with
head of city's policewomen through
cooperation of the Kiwanis Club for
the distribution of baskets to be gath-
ered from patrons and all other folks
anxious to contribute.
Bert will arrange a huge Easter bas-
ket in lobby with large rabbit as the
receiving station for the foodstuffs,
girl in attendance getting names and
addresses of those requesting donations.
Easter Egg Hunt Will
Be Staged by Saunders
One hundred papier-mache eggs, each con-
taining a guest ticket for current show, will
be buried in Bridgeport's largest park by
Matt Saunders, Loew's Poli Theatre staff.
Additional eggs will contain bright new pen-
nies and the school children of the city will
participate in the hunt, which will be an-
nounced in advance. The Times-Star, spon-
sors the Annual Easter Egg Hunt and thus
Saunders receives a great amount of free
publicity. Last year there were front page
breaks daily for one week prior to the event
and the hunt itself will exploit the theatre's
current attractions with the art and stories.
Matt says the idea involves city officials
and creates enthusiasm throughout the city
from which the theatre reaps abundant
goodwill.
Monster Easter Egg
Hunt in Rochester
An annual affair conducted most success-
fully by Les Pollock, Loew's Rochester,
Rochester, N. Y., is his Easter egg hunt,
sponsored by the Rochester Times-Union
and for which cash and ticket prizes are
awarded youngsters.
All children entering contest must fill out
and bring to the hunt, coupon run in paper
and only those wearing the official egg hunt
tag are eligible for the prizes. Hunt was
and will be held in leading park with grand
cash prize going to the youngster who
locates the golden egg. Stories are run in
paper together with art work of theatre staff
shown coloring the eggs; winners' pictures
are also run.
Window Broadcast Sells
Leighton's Easter Show
Week ahead of Easter, Bert Leighton,
Grand Theatre, Lancaster, Pa., will plant a
trio from local radio station in window of
leading store to put on a broadcast. Store
pays for the radio time, station gets special
plug_ and Bert gets theatre and attraction
credit for giving the merchant idea of draw-
ing crowds to window for Faster bargains.
Bunny Show in Lobby
Offered by McBride
Offered yearly by Ed McBride, Loew's
State, Syracuse, is his lobby display con-
sisting of a platform with fence around,
inside of which are live bunnies with many
colored Easter eggs around. In center of
the pen is a house built with openings on
all sides permitting the rabbits to enter.
Potted lillies and other blooms are displayed
and bottom of pen is draped with cheap
bunting in Easter colors.
Tying in with local paper, McBride in-
tends repeating his egg-rolling contest which
is held in city park. Theatre furnishes col-
ored eggs to children, with prizes going
to kids rolling eggs farthest distance with-
out breakage. Prizes will also be offered to
youngsters bringing most attractive basket
of colored eggs ; local boys' bands play dur-
ing contests and flashes are made by local
cameraman for showing on screen following
week.
Deerings Sells Theatre
Air Cooling Plant
Along about this time of the year, Francis
Deering, Loew's Theatre, Houston, Texas,
starts his campaign to plug the formal open-
ing of his cooling plant. In return for a
lobby showing of new styles in electric re-
frigeration and air conditioning systems, the
cooperating newspaper publishes a special
section of from eight to twelve pages, fifty
per cent of which is devoted to publicity on
the theatre's summer bookings. A thirty-
minute radio program is broadcast each day
from the lobby during this "air conditioning"
show.
By Easter time it is usually pretty hot
down in Houston, so Deering takes the holi-
day occasion to break his entire force out
in their summer uniforms — white tuxedo
jackets with black trousers. The theatre in-
terior, lighting, decorations and furnishings
take on their summer time hues of greens
and blues.
Francis also plans a candid camera gag
for Easter Sunday, giving suitable prizes in
the names of the stars appearing in his
Easter picture, to the best dressed man and
woman in the Easter parade. And, of course,
this showman expects to have the usual
Easter egg hunt which has been an annual
affair these past five years.
Attractive Lobby
Featured by Toups
In New Orleans, Rodney Toups at Loew's
State will have a large Easter egg planted
in his lobby. Measuring about five feet in
length, made of wire and plaster, highly
colored and spotted with metallics, the cen-
ter of the egg on its broadside will be broken
to show three chicks emerging. Center chick
holds suspended from its beak a card carry-
ing star and title of picture which is to be
the Easter attraction. Two end chicks hold
a long ribbon draped around front of egg
with copy reading "Easter brings joy and
happiness to the world — Loew's, too, brings
joy and pleasure to its patrons by present-
ing," etc., etc.
March 19, 1938
MANAGERS' ROUND TABLE
79
• perf onalities
PAT PATCHEN
until recently manager of the Main The-
atre, Pueblo, Colo., for the Cooper interests,
has been placed in charge of exploitation
for the Standard Theatres suburban houses
in Oklahoma City, Okla. BERT STERN
will handle newspaper advertising and
JAMES BURGE, former manager of the
Midwest in Oklahoma City, will have charge
of exploitation for downtown first runs.
HELEN HOLDEN, former Midwest
cashier, will assist Burge on exploitation.
V
HARRY GANTZ
manager of the Ritz, Clarksburg, has been
named manager of the Capitol in Stuben-
ville, Ohio.
V
DAN GOULD, JR.
manager of the Tivoli, Fort Worth, Texas,
will manage the new Delman Theatre, Tulsa,
Okla. HAROLD EPPES succeeds him.
V
W. A. DOSTER
is now managing the Strand Theatre, Mont-
gomery, Ala.
' V
ELMEN H. TORGRIMSON
has purchased the Elted Theatre, Absarokee,
Mont., from B. L. KRATZ.
V
JOHNNY PANZECA
will open the new Triangle, New Orleans,
La.
V
AL LEVER
city manager of the Interstate Theatres,
Houston, Tex., has announced plans for the
opening of a new house there.
V
BILL HILL
owner of the Forum Theatre, Cincinnati,
has broken ground for a new theatre at
Hillsboro, Ohio.
V
CIFFORD RANCOURT
has been appointed manager of the Amo
Theatre, Detroit.
V
DAVID RAMOS
is the new booker's assistant at Latin-Ameri-
can Film Exchange, San Antonio.
V
ROBERT NELSON
is the new assistant manager at the Aztec,
San Antonio, Tex. Other Interstate Theatres
changes include CHESTER NUNN, new
service chief at the same house. MAURICE
GLEAVES, manager, . with SYLVAN
BERRY, assistant, at the Empire; LEE
ROY HANDLEY, assistant of the Majes-
tic, and ED HALE, assistant at the Texas,
all in San Antonio.
V
DOUGLAS MELLIOTT
has been appointed manager of the Blair
Theatre, Hollidaysburg, Penna, replacing
Bill Plank, resigned. Blair, which opened
in December, is operated by Silverman
Brothers of Altoona, and the house is under
the supervision of Frank Boucher, who an-
nounced the appointment.
V
SAM DALZELL
has purchased the Casey Theatre, Casey,
Iowa.
ROBERT FRANKLIN DAVID, to Mr.
and Mrs. Mort Goodman on Wednesday,
February 23 rd, at the Cedars of Lebanon
Hospital, Hollywood. Daddy is press agent
for Warners' Theatres there.
JOY PATRICK, on Thursday, January
27th, to Mr. and Mrs. Jack H. Hodges.
Proud papa manages the State Theatre,
Cocoa, Fla.
RICHARD IRVING, on Sunday, February
27th, to Mr. and Mrs. Joseph Marquis. Joe
is the manager of the Egyptian Theatre,
Brighton, Mass.
PAUL EDWARD, on Thursday, March 3rd,
to Mr. and Mrs. Mort Aronson. Daddy is
exploitation man in New England.
LETO HILL
who has been supervisor of the St. Louis
Amusement Co., St. Louis neighborhood and
second-run houses has taken over the duties
of first-run theatres. Hill's former spot has
been filled by GEORGE WIEGAND who
has been assistant treasurer and comptroller
of the company.
APPLICATION FOR
MEMBERSHIP
MANAGERS'
ROUND TABLE
Rockefeller Center, N. Y.
Name
(print)
Position
Theatre
Addrett
City
SUte
Circuit
Absolutely No Dues or Fees!
GEZA HALM I
long associated in showbusiness in Buda-
pest, has come to America to make his home
with Round Tabler Ted Halmi, RKO The-
atres, Denver, Colo.
V
HUBERT TRAHAN
manager of the Majestic, Port Arthur, Tex.,
has been transferred to Nederland as man-
ager of the Rio. A. PERLRY has been
appointed manager of the Majestic.
V
mrs. w. m. Mcdowell
has purchased the Ouachita Theatre, Mount
Ida, Ark.
V
FRED WILCOX
has purchased the Cozy Theatre, Kansas
City, from W. C. SLINKER.
V
GEORGE VANDERPOOL
is opening the Norwich at Norwich, Kan.
House has been dark for several years.
V
DOC HITCHLER
has been named manager of the Fox Lin-
wood, Kansas City, succeeding JOHN
CREAMER, resigned, to accept a position
with a group of theatres in Oklahoma.
V
M. P. PRESSLEY
who operates the Globe in Savannah, Mo.,
has taken over the Tivoli from C. E. COOK.
V
MRS. HATTIE LEUKE
who formerly operated theatres in Minneap-
olis, Minn., has taken over the Columbia,
Kansas City, Mo.
V
BOYD F. SCOTT
formerly of Iraan, Texas, is now managing
the Main Theatre in San Marcos.
V
BYRNE DAVIS
will be the manager of the new theatre in
Whiteville, N. C.
V
BERT BURTON
is back with the Victory Theatres as man-
ager of the Victory, Denver, Colo.
V
MARTIN J. LEWIS
former manager of the 55th Street Play-
house, New York City, will take over opera-
tion of the Cinema de Paris, from A. T.
KAPLAN, who was in charge for several
years, the latter to continue operation of
the Cinema in Detroit.
V
JAMES CLEASON
has been transferred from the St. Louis
Theatre to the Fox in St. Louis to co-man-
age with LOUIS COYLE, moved up on the
recent resignation of Harry Kendrick.
V
MILTON S. HARRIS
celebrated his fourth year as director of pub-
licity for Loew's Theatres in Cleveland with
a dinner held in his honor at Fenway Hall
Hotel.
V
GEORGE HARTMANN
who operates theatres in Nort, Kansas City,
and Lees Simmit, Mo., has taken over the
Delpheus, Mound City, Mo. , from HER-
MAN L. YOUS.
30
MOTION PICTURE HERALD
March 19, 1938
OBITUARIES
Lyda Roberti Dies;
Rites in Hollywood
Funeral services for Lyda Roberti, who
died of a heart attack in Hollywood Satur-
day, were held Tuesday at Forest Lawn
Cemetery there. Miss Roberti was 32 years
old. She was the wife of Hugh Ernst, who
was at her bedside when she died.
Miss Roberti was born in Poland. She
came to this country by way of China,
where she was stranded when her father's
circus broke up. Her father was Roberti,
a well known European circus performer.
Miss Roberti appeared on the musical com-
edy stage and then went to Hollywood,
where she was featured in "Dancers in the
Dark," "Million Dollar Legs," "Three
Cornered Moon," "College Rhythm," "The
Big Broadcast of 1936" and "Torch Singer"
for Paramount; "The Kid from Spain,"
United Artists, and "George White's Scan-
dals of 1935," for Fox. She was last seen
in two reel comedies produced by Metro-
Goldwyn-Mayer, in which she was co-fea-
tured with Patsy Kelly.
Melville Stoltz
Melville Stoltz, pioneer theatre man, died
in St. Louis March 9th at the age of 79.
He was the former manager of the Shubert-
Jefferson and American theatres there.
J. F. Howard
J. F. Howard, 71, prominent in theatre
business in Wilmington, N. C, since 1906
died there last week. He successfully estab-
lished the Bijou, Grand, Victoria and Royal
theatres. At one time he operated all four,
besides conducting the old Academy of
Music.
Milton J. Winn
Milton Jay Winn, manager of the Osage,
Kansas City, Kan., died there March 7th.
Mr. Winn was a brother-in-law of R. R.
Biechele, secretary of the Kansas-Missouri
Theatres Association and chief barker of
the Variety Club.
Edward Margolies
Edward Margolies, 66, pioneer theatre
builder, died March 13th in New York from
pneumonia. During his career he erected
more than 40 theatres for the Shuberts as
well as many for the late Marcus Loew.
Kubec Glasmon
Kubec Glasmon, Metro-Goldwyn-Mayer
scenario writer, died March 13th in Holly-
wood of a heart attack. He went to
Hollywood from Chicago with John Bright
with whom he wrote several originals for
Warner Brothers. Later, he became a
writer and producer at Universal and then
joined MGM.
Dan Jarrett
Dan Jarrett, 44, scenario writer, actor and
playwright, died March 13th in Hollywood
of a heart attack.
BOOK REVIEW
FLEXIBLE PARTICIPATION LOT-
TERIES, by Francis Emmett Wil-
liams. St. Louis: Thomas Law Book
Company. 6x9. 414 pp., and
index. Price $7.50.
The author sets out to make a case against
flexible-participation lotteries such as "bank
night" and kindred prize-drawing schemes,
as used principally by motion picture
theatres, and his presentation is quite com-
plete. Their legal existence, he concludes,
"are without actual foundation either in
reason or fundamental authority and are
contrary to the statutes."
The term, "flexible participation," is
coined to include all those lotteries in which
the rules permit non-cash patrons to par-
ticipate along with cash patrons, in the
distribution of prizes, distinguishing the
flexible-participation game, as used by thea-
tres, from the closed-participation type where
the game is limited to cash patrons.
While the author gives some attention to
"every argument either for or against" the
legality of flexible-participations, citing 200
cases and 100 miscellaneous authorities, the
evidence he presents is preponderantly
against the practice, representing a virtual
"expose" of theatre games "which have ex-
acted millions of dollars from theatres
throughout the United States upon repre-
sentations that were not true."
Mr. Williams calls upon the American
Bar Association to state its attitude with
respect to those attorneys who devise,
project and promote "lottery schemes and
devices for the purpose of defying, defeat-
ing or evading the anti-lottery laws." In
order to "guide" both Bar and Bench out
of the "great confusion" over the legal com-
plexities of chance games, he presents in his
book documentary evidence in some 21 chap-
ters, running from "The Origin and Spread
of Lotteries," in chapter one, to "Reasons
for Anti-Lottery Legislation" in chapter 21.
The author has been interested in a num-
ber of lottery cases, about eight of which
have found their way to the Supreme Court
of Missouri. He has also assisted in several
lottery cases in other states and his briefs
on "bank night" have had wide circulation,
In an accompanying explantion, the
author says that his early investigations
were made on leads found in the news re-
porting of chance game court cases as ap-
pearing in Motion Picture Herald.
Basically, Mr. Williams, a member of the
St. Louis Bar, prepared his thesis "to pro-
vide public officials with all the legal author-
ities available in the prosecution of flexible-
participation cases," and "to arm the busi-
ness man (including exhibitors) with an
effective weapon against his lottery-using
competitors," and "to show that the flexible-
participation lottery is the greatest hoax
ever perpetrated upon the American Bench
and Bar." This he has accomplished in as
complete and documented a fashion as any
of the many treatises on chance games pub-
lished to date. Particularly interesting is
his compilation of anti-lottery provisions in
the United States and Canada, arranged
alphabetically by states, an alphabetical ar-
rangement of the 200 lottery cases cited, and
an alphabetical listing of the 100 miscellane-
ous authorities.—/. P. CUNNINGHAM.
IN COURTS
Seek Bankruptcy Writ
Against Chesterfield
RKO Radio Pictures, Inc., RCA Manu-
facturing Company, Inc., and Smith and
Aller, Inc., this week filed a petition seek-
ing to force Chesterfield Motion Picture
Company, headed by George Batchelor, into
involuntary bankruptcy. The Federal court
petition, filed in Los Angeles, alleged that
total debts of the company are $50,000 and
that Chesterfield owes the plaintiffs more
than $15,000.
Toddy Files Answer
To Injunction Suit
Ted Toddy this week in Atlanta, Ga.,
formally answered an injunction suit brought
against him by Selznick International Pic-
tures, Inc., to halt production of his pro-
posed travelogue under the title, "Gone With
the Wind Country."
He claims that a travelogue has no char-
acters, plot or climax, and, accordingly,
would be no infringement on the rights of
Margaret Mitchell, authoress, and Selznick.
He further said that the novel is a master-
piece of literature which has caused the
section between New Orleans and Baltimore
to be known as "Gone With the Wind
Country."
Wagner Sign Service Sues
Charging patent infringement, Wagner
Sign Service, Inc., has filed suit against
Adler Sign Letter Company and Ben Adler
Signs, Inc., in United States district court
in Chicago. It is charged that two forms
of Adler signs infringe on a Wagner patent
granted July 21, 1936, on an application
dating back to February 16, 1934.
Grauman's Wins Tax Decision
The United States Board of Tax Appeals
this week ruled that Grauman's Greater
Hollywood Theatre, Inc., does not have to
pay $15,204 on 1933 income tax and
$5,216.35 in excess profits tax for 1933.
Regan Sues on Salary
Phil Regan has filed a suit in superior
court in Los Angeles seeking $18,000 from
Republic charging breach of contract. The
actor claims that under an option agreement
he was to star in four pictures this year at
$9,000 per picture, that he made two of them
and was then discharged from the studio.
Loew's Decision Reserved
Decision was reserved by Justice Aaron
J. Levy on a motion made this week by
Loew's, Inc., to consolidate the six stock-
holders' actions against directors and officers
of the company for alleged acts of "mis-
management, waste and extravagance."
Win Plagiarism Suit
A superior court of Los Angeles jury this
week awarded a judgment of $10,000 against
the Metro-Goldwyn-Mayer studio and
Loew's, Inc., to Henry Barsha and David
Weissman, writers, who had charged
plagiarism in situations and dialogue in the
Marx Brothers film, "A Day at the Races."
Charges against the Marx Brothers has
been dismissed.
March 19, 1938
MOTION PICTURE HERALD
81
THE RELEASE CHART
Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release
later than the date of this issue are listed under "Coming Attractions." Letter in parentheses after title denotes audience classi-
fication of production: (A) Adult, (G) General. Numerals following audience classification are production numbers. Dagger symbol
indicates picture is of the 1937-38 season.
ADVANCE
Running Time
Title Star Rel. Date Minutes Reviewed
Dawn to Dusk Margaret Morris-Bill Edwards Nov. I,'37t
Night Nurse Joby Jordan-Jo Carr Jan. I5,'38t
Now Is the Time Joby Jordan- Jo Carr Nov. I5.'37t
Squadron "B" Margaret Morris-Bill Edwards Sept. I5,'37t
AMBASSADOR-CONN
Running Time
Title Star Rel. Date Minutes Reviewed
Anything for a Thrill Frankie Darro-Kane Richmond. . .June I5,'37
Fighting Texan, The Kermit Maynard-Elaine Shepard . . June 22,'37
Roaring Six Guns Kermit Maynard-Beryl Wallace. .. Oct. I5,'37t
Rough Riding Rhythm Kermit Maynard-Mary Hayes Aug.
Swing It, Professor (G) Pinky Tomlin-Paula Stone ..Nov.
Thanks for Listening Pinky Tomlin-Maxine Doyle July
Whistling Bullets Kermit Maynard- H arlene Wood.. .May
Young Dynamite Frankie Darro-Kane Richmond. . .Sept.
I5,'37t.
I5,'37t.
12. '37..
3/37..
I5,'37t.
*60.Nov. I3,'37
CELEBRITY
Title
Rel.
Running Time
Date Minutes Reviewed
Star
Coming
For Love of You F. Foresta-Riscoe and Wayne 69
Kiss Me Goodbye M. Schneider- Riscoo and Wayne 62
COLLECTIVE FILM PRODUCERS
Running Time
Title Star Rel. Date Minutes Reviewed
Green Fields (G) Helen Beverley-M. Goldstein Oct. I l,'37t. . ■ 105. Jan. I5,'38
Coming
Riverside Drive
Uriel Acosta
Yankel the Blacksmith.
Yankel — Boile
COLUMBIA
I, '37..
2l/37t.
21/37. .
I3,'37t.
I7,'38t.
..59
..56
..60
..67. Nov.
..75
Running Time
Title Star Rel. Date Minutes Reviewed
All American Sweetheart (G) . .Scott-Colton-Patrlcia Fair Nov. 30/37t . . . .62. Dec. 25.'37
Awful Truth, The (G) Irene Dunne-Cary Grant Oct. 2l/37t. . . .92. Oct. 9,'37
(Exploitation: Dec. 4, '37. p. 76; Dec. 18, '37, p. 65; Jan. 8,'38, p. 82; Jan. 29, '38, pp. 83,
84, 86; Feb. 5, '38, p. 84.)
Cattle Raiders Chas. Starrett-lris Meredith Feb. I2,'38t
Counsel for Crime (G) Otto Kruger- Jacqueline Wells Sept. I4,'37f. . . .62. Oct. 23/37
Criminals of the Air (G) Rosalind Keith-Chas. Quigley Apr. 30. '37 61. Nov. 6, '37
Dangerous Adventure, A Don Terry-Rosalind Keith Aug. I, '37 59
Devil Is Driving, The (G) Richard Dix-Joan Perry June 25. '37 68. July 24,'37
(Exploitation: Aug. 21, '37, p. 78; Sept. 1 1, '37, p. 84; Oct. 30,'37, pp. 84, 87; Dec. 18, '37,
p. 66; Jan. 29,'38, p. 84.)
Fight to the Finish, A Don Terry-Rosalind Keith June 30/37 59
(See "Taxi War," "In the Cutting Room," May 1/37.)
Frame Up, The Paul Kelly-Jacqueline Wells May
(See "Right Guy," "In the Cutting Room," May 1/37.)
Game That Kills, The Chas. Quigley- Rita Hayworth Sept.
Girls Can Play Chas. Quigley-Jacqueline Wells. .June
Headin' East (G) Buck Jones-Ruth Coleman Dec.
Heroes of the Alamo Lane Chandler- Earl Hodgins Feb.
Hollywood Round-up (G) Buck Jones-Helen Twelvetrees. . . . Nov.
I'll Take Romance (G) Grace Moore-M. Douglas Dec.
(Exploitation: Mar. 12/38, p. 64.)
I Promise to Pay (G) Leo Carrillo-Chester Morris Apr. 21/37 65. Feb. 27/37
(Exploitation: Apr. 3/37, p. 64.)
It Can't Last Forever (G) Betty Furness-Ralph Bellamy. .. .July
It Happened in Hollywood Richard Dix-Fay Wray Sept.
(See "Once a Hero," "In the Cutting Room." Apr. 17/37.)
It's All Yours (G) Francis Lederer-M. Carroll Sept.
(Exploitation: Nov. 13/37, p. 62.)
League of Frightened Men (G). Walter Connolly-Irene Hervey. . . . May
Life Begins with Love (G) Jean Parker-D. Montgomery Oct.
Little Miss Roughneck Edith Fellows-Leo Carrillo Feb.
(See "In the Cutting Room," Dec. 4/37.)
Lost Horizon (A) ..Ronald Colman-Jane Wyatt Sept.
(Exploitation: Sept. 5/36, p. 75; Mar. 6/37, p. 89; May 22/37,
Aug. 28/37, pp. 96, 100; Oct. 30/37, pp. 84, 97; Nov. 20/37, p. 94; Dee. 25/37, p. 56;
Feb. 5/38. p. 82.)
Making the Headlines (G) Jack Holt-Beverly Roberts Mar. IO/38t. . . 66. Jan. 8/38
(Reviewed under the title, "The House of Mystery.")
Motor Madness Rosalind Keith-Allen Brook Apr.
(See "Speed Mad," "In the Cutting Room," Feb. 20/37.)
No Time to Marry (G) Mary Astor-Richard Arlen Jan.
Murder in Greenwich Village
(G) Fay Wray-Richard Arlen Oct.
Old Wyoming Trail, The Charles Starrett- Barbara Weeks.. Nov.
One Man Justice Charles Starrett- Barbara Weeks.. July
Outlaw: of the Orient Jack Holt-Mae Clarke Aug. 20/37 61
Outlaws of the Prairie Charles Starrett- Donald Grayson .. Dee. 31 ,'37t .... 58
I6,'37t 64. Oct.
25/37t 85. Dec.
15/37 68. Aug.
7/37f.. ..67
27/37
23/37
25/37
14/37
1/37 80. Aug. 7/37
25/37 65. July
7/37t 68. Oct.
23/38t.. . .64
l/37t.. • 1 1 8. Feb.
p. 92; July 31/37.
24/37
9/37
27/37
p. 80;
5/37 62
IO/38t....64.Mar. 5/38
l6/37t 68. Nov.
6/37t 56
1/37 59
6/37
NOTE: The totals for running time are the official figures an-
nounced by the home offices of the distributing companies.
When a production is reviewed in Hollywood, the running time
is as officially given by the West Coast studio of the company at
the time of the review, and this fact is denoted by an asterisk(*)
immediately preceding the number. As soon as the home office has
established the running time for national release, any change from
the studio figure is made and the asterisk is removed.
Running times are subject to change according to local conditions.
State or city censorship deletions may cause variations from the
announced and published figures; repairs to the film may be an-
other reason.
Paid to Dance Don Terry-Jacqueline Wells Nov. 4/37t 56
Penitentiary (A) Walter Connolly-Jean Parker Jan. I7,'38t 79. Feb.
(Exploitation: Feb. 26/38. p. 72; Mar. 5/38. p. 58.)
Rangers Step In, The Bob Allen-Eleanor Stewart Aug. 8/37..
Reckless Ranger Bob Allen-Louise Small May 30/37..
Roaring Timber (G) Jack Holt-Grace Bradley July 4/37..
Rolling Caravans Jack Luden- Eleanor Stewart Mar. 7/38t.
Shadow, The (G) Chas. Quigley-Rita Hayworth Dec. 9,'37t.
She Married an Artist (A) John Boles-Luli Deste Nov. 25/37t.
Speed to Spare Dorothy Wilson-Chas. Quigley May 4/37..
(See "Racing Luck," "In the Cutting Room," Feb. 13/37.)
Squadron of Honor Don Terry-Mary Russell Jan. 20/38t....55
5/38
58
56
65. Aug. 28/37
55
59. Dec. 4/37
78. Mar. 5/38
60
(See "The American Legion,'
In the Cutting Room," Nov. 6/37.)
38t.
37..
37t.
37..
37..
37t.
37..
Start Cheering (G) Jimmy Durante-Joan Perry Mar. 3,
Thunder In the City (G) Edw. G. Robinson-Lull Deste Apr. 25,
Trapped by G-Men (G) Jack Holt-Wynne Gibson Oct. 27,
Two Fisted Sheriff Charles Starrett- Barbara Weeks.. June 15,
Two Gun Law Charles Starrett-Peggy Stratford . .Apr. 7,
Under Suspicion (G) Jack Holt-Kath. DeMillo Dec. 16,
Venus Makes Trouble James Dunn-Patricia Ellis May 14,
(See "In the Cutting Room," Apr. 3/37.)
Who Killed Gail Preston? Wyn Cahoon-Robert Paige Feb.
Wide Open Faces Joe E. Brown-Jane Wyman Feb.
(See "In the Cutting Room," Jan. 22/38.)
Woman Against the World Ralph Forbes-Alice Moore Mar.
Woman in Distress (G) May Robson-lrene Hervey Jan.
Women in Prison (A) Wyn Cahoon-Scott Coiton Jan.
Coming
Call of the Rockies Chas. Starrett-lris Meredith Apr.
Extortion Scott Colton-Mary Russell Apr.
Flight Into Nowhere Jack Holt-Jacqueline Wells Apr.
Hidden Trails Chas. Starrett-lris Meredith
Holiday Katharine Hepburn-Cary Grant
Lone Wolf in Paris Francis Lederer- Frances Drake. ..Mar. 24/38t.
Main Event, The Robert Paige-Jacqueline Wells
Paris on Broadway Lanny Ross
Stagecoach Days Jack Luden- Eleanor Stewart
There's Always a Woman Joan Blondell-Melvyn Douglas. .. .Apr. 8,'38t.
Trail Blazer Buck Jones- Marjorie Reynolds. . .Apr. Il,'38t.
When G-Men Step In Don Terry-Jacqueline Wells Mar. 3l/38t.
You Can't Take It With YOU..L. Barrymore-Spring Byington
.79. Feb. 5/38
.76. Feb. 13/37
.65. Nov. 13/37
.59
.56
.67. Nov. 20/37
.58
38t.
38t.
381.
37..
•38t.
38t.
38t.
38t.
.61 .
.67.
.69
.68. Feb.
.59. Mar.
13/37
12/38
CRESCENT
Running Time
Title Star Rel. Date Minutes Reviewed
Drums of Destiny (G) Tom Keene-Edna Lawrence June 12/37. .. .*60. June 19/37
Law Commands, The Tom Keene-Lorraine Hayes May 12/37 60
Raw Timber Tom Keene-Peggy Keys July 6/37 63
Under Strange Flags Tom Keene-Luana Walters Apr. 12/37 64
DANUBIA
(Hungarian Dialogue)
Title Star Rel.
Blame It On Love Szleczky-Basthy Sept.
Help! I Have Inherited Irene Agay Dec.
I Married for Lovo Kabos-Radal Feb.
Lady Seeks Room Zilahi-Kabos Mar.
Man of Gold Maria Egrl-F. Kiss Apr.
Meseanto Pertzel-Torzs Oct.
Miracle of Lourdes John Bara Nov.
My Daughter Is Different Turray-Kabos Oct.
Once a Week Kabos-Perczol Sept.
Scotchman in Hungary Radey-Oresi Apr.
Storm on the Pusta Klss-Komcar Apr.
Seeing Hungary Travelogue Sept.
(English Titles)
Sister Mary Javor-Sved Oct.
Tempest in a Charda Javor-Lazar Jan.
Texas Mammy Fedak Feb.
Three Spinsters Rajnay-Kabos Oct.
Toml (G) Peesi-Adam Sept.
Vickl (Country Ball) Javor-Rose Barsony Sept.
.cllow Roses Kabos Mar.
Running Time
Date Minutes Reviewed
6/37t 78
24/37t 88
4/38t.. ..84
I0.'38t 91
12/37 92
!5/37t.. .87
l/37t.. ..62
20/37t 88
IO/37t 74
12/37 95
5/37 78
I.'37t 59
IO/37t....9l
7/38f 90
I8,'38t.. ..89
30/37t 72
Il/37t 8 1. Oct. 30/37
25/37t.. .87
I.'38t. ..90
32
MOTION PICTURE HERALD
March 19, 1938
OTHE RELEASE CHART— C€NT»E)
Rel.
Running Time
Date Minutes Reviewed
Title Star
Coming
Heart for Heart Pager-Szorenyi 83
Magnas Miksa Antal Pager 80
Noszty Lad, The Hungarian Fantasy 97
Room No. Ill Javor-Lazar 91
FIRST NATIONAL
eviewed
1 1, '37
23,'37
22,'38,
82. Aug. 7,'37
.70.
14, '37 64. May
12/381.. ..59
15, '37 58. Aug.
(See also Warner Brothers) Running Time
Title Star Rel. Date Minutes R
Adventurous Blonde, The (G)
271 Glenda Farrell-Barton MacLane. . Nov. I3,'37t 61. Sept.
Alcatraz Island (G) 264 John Litel-Ann Sheridan ..Nov. 6,'37t 64. Oct.
(Exploitation: Dee. I8,'37, p. 34; Dec. 25, '37, p. 54; Jan. 8,'38, pp. 80, 88; Jan.
pp. 64, 67; Mar. 5. '38. p. 59.)
Back in Circulation (A) 266... Joan Blondell-Pat O'Brien Sept. 25,'37t
Case of the Stuttering Bishop,
The, 176 Donald Woods-Ann Dvorak June 5, '37.
Cherokee Strip 178 Dick Foran-Jane Bryan May I5,'37 55
Confession (A) 158 Kay Francis-Ian Hunter Aug. 28, '37 86. July
Dance, Charlie, Dance (G)
165 Stuart Erwin-Jean Muir Aug.
Daredevil Drivers, The, 279... Dick Purcell-Beverly Roberts Feb.
Draegerman Courage (G) 168.. Jean Muir-Barton MacLane May
(Exploitation: Nov. 27/37. p. 79.)
Empty Holsters 179 Dick Foran-Patricia Walthall.
Ever Since Eve (G) 162 Marion Davies-R. Montgomery
Gold Is Where You Find It
(G) 255 George Brent-O. de Havilland.
Hollywood Hotel (G) 253 Dick Powell-Frances Langford.
(Exploitation: Jan. 22,'38, p. 65.)
Love Is On the Air (G) 289... Ronald Reagan-June Travis
Marked Woman (A) 156 Bette Davis-H. Bogart Apr.
Men in Exile 174 Richard Purcell-June Travis Apr.
(See "In the Cutting Room," Nov. 21. '36.)
Missing Witnesses (G) 273... Dick Purcell-Jean Dale Deo.
Mountain Justice (A) 161 Josephine Hutchinson-G. Brent. ..Apr.
Mr. Dodd Takes the Air (G)
159 Kenny Baker-Jane Wyman Aug.
(Exploitation: Oct. 30, '37, p. 88.)
Over the Goal (G) 272 William Hopper-June Travis Oct.
24,'37
I, '37
29, '36
July
.July
..Feb.
. . Jan.
....Oct.
10/37
17/37 79. June 26/37
19.*38t • ■
I5,'38t..
.97. Jan.
1 09. Dec.
2/37t 61. Oct.
10/37 96. Mar.
4/37
22/38
25/37
16/37
6/37
ll/37t.-..6l.0ct.
24/37 82. May
30/37
22/37
21/37 86. July 31/37
I6.'37t...63.0ct.
Perfeot Specimen, The (G) 257. Errol Flynn-Joan Blondell Oct. 23/371 97. Oct.
Dick Foran- Ellen Clancy Sept. 11/37
9/37
2/37
8/37.. . . 120. Apr.
p. 68; Nov. 6/37,
7/37 70. Apr.
1 8/371.... 57. Oct.
1 1/371.... 54. Nov.
.♦85. Feb.
. 105. Nov.
.93. Aug.
17/37
p. 59;
3/37
16/37
13/37
12/38
13/37
12/37
7/37
Prairie Thunder 180
Prince and the Pauper. The
(G) 152 Mauch Twins- Errol Flynn May
(Exploitation: May 29/37, p. 68: June 26/37, p. 121; July 3/37
Feb. 12/38, p. 71.)
San Quentin (G) 163 Pat O'Brien-Humphrey Bogart. . .Aug.
She Loved a Fireman (G) 270.. Dick Foran-Ann Sheridan Dec.
Shi the Octopus (G) 268 Hugh Herbert-Allen Jenkins Dec.
Slight Case of Murder, A (A)
259 Edw. G. Robinson-Jane Bryan Mar. 5,'38t
Submarine D-l (G) 258 Pat O'Brien-George Brent Nov. 27,'37t
(Exploitation: Dec. 18/37, p. 67; Jan. 1/38, p. 57; Jan. 29/38, p. 82.)
Talent Scout (G) 166 Donald Woods-Jeanne Madden July 24/37 62. June
That Certain Womai (A) 254.. Bette Davis-Henry Fonda Sept. I8.'37t
(Exploitation: Sept. 25/37, p. 69.)
That Man's Here Again (G)
175 Mary Maguire-Tom Brown Apr.
They Won't Forget (A) 265... Gloria Dickson-Claude Rains Oct.
(See production article, "The Deep South," May 8/37, p. 16;
p. 69; Nov. 20/37, pp. 88, 92; Jan. 1/38. p. 58.)
West of Shanghai (G) 164 Boris Karloff- Beverly Roberts. . .Oct. 30/37 65. July 17/37
(Reviewed under the title, "War Lord.")
Coming
Adventures of Robin Hood Errol Flynn-O. de Havilland May I4,'38t
(See production article, Dec. 25 /37, p. 14.)
Beloved Brat (G) 267 Bonita Granville- Dolores Cost el lo .Apr.
Fools for Scandal Fernand Gravet-Carole Lombard . .Apr.
(See "In the Cutting Room," Jan. 22/38.)
Mr. Chump Johnnie Davis-June Wyman
Mystery of Hunting's End Dick Purcell-Ann Sheridan May 2l/38t
(See "In the Cutting Room," Dec. 11/37.)
Secrets of an Actress Kay Francis-George Brent
Torchy Blane In Panama Paul Kelly-Lola Lane May 7/38t
(See "In the Cutting Room," Feb. 12/38.)
When Were You Born? Anna May Wong
Women Are Like That 261... Kay Francis-Pat O'Brien Apr. 23,'38t
(See "This Woman Is Dangerous," "In the Cutting Room," Oct. 23/37.)
17/37 58. Mar.
9/37t....95.June
exploitation: Nov.
30,'38t....62.Feb.
16/381
27/37
19/37
13/37.
FRANK NORTON
(Greek Dialogue. English Titles)
Title Star
Far from the Crowd Mary Tsagonis
Ftohea Toy Mpoam Vasoula Manolidoy
Greece of 1938 Newsreels
Kainourgea Zoe Rita Karmen
Reborn Elene Papadake
True Love Sophea Domogloy
Running Time
Rel. Date
Minutes Reviewed
Apr. 7/37.
Sept. 5/37t
. ..96
Jan. 9,'38t
...90
Nov. 7/371
Dee. 5/37t
. ..90
Oct. 3/37t
. ..85
GB PICTURES
Title Star
Dr. Syn (G) 3603 Geo. Arllss- Margaret Lockwood..
Gangway (G) 3605 Jessie Matthews-Nat Pendleton..
Girl Was Young, The (G) 7004. Nova Pilbeam-Derrick de Marney.
(Reviewed under the title, "Young and Innocent.") (See
P. 16.)
Running Time
Rel. Date Minutes Reviewed
Oet. 15/37 81. Sept. 18/37
Sept. 1/37 88. Aug. 28/37
Feb. I7,'38t 70. Dec. 11/37
production article, Oet. 30/37,
Title Star
I Was a Spy (re-issue) (G)
7013 Madeleine Carroll-H. Marshall.
King Solomon's Mines (G)
3618 Cedric Hardwlcke- Roland Young
(See production article, May 22/37, p. 16.)
Look Out for Love 7002 Anna Neagle-T. Carminati
Non Stop New York (G) 7001.. Anna Lee-Desmond Tester
(Exploitation: Mar. 12/38, p. 65.)
Sailing Along (G) 7003 Jessie Matthews -Roland Young.
Sez O'Reilly to MacNab (G) . .
3602 Will Fyffe-Will Mahoney
(Reviewed under the title, "Said O'Reilly to McNab.")
Silent Barriers (G) 3608 Richard Arlen-LIIII Palmer
(See "The Great Barrier," production article, Feb. 6/37,
p. 65; May 1/37, p. 81; June 26/37, p. 121; July 17,
81: Aug. 7/37, p. 94; Sept. 4/37, p. 96.)
Talk of the Devil (G) 3607 Ricardo Cortez-Sally Eilers
Tenth Man, The (G) 3622 John Lodge-Antoinette Cellier...
To the Victor (G) 7005 Will Fyffe-John Loder
Two of Us 3619 Jack Hulbert-Gina Malo...!
Where There's a Will 3624 Will Hay
Wife of General Ling (G) 7015. Griffith Jones-Adrienne Renn...
Running Time
Rel. Date Minutes Reviewed
..Jan. l.'38t....89.Sept. 23/33
..Aug. 26/37 76. July 3/37
.Jan. I5,'38t
.Nov. I7,'37t 70. Oct. 2/37
.Mar. 15/381. . . .87. Feb. 12/38
.Nov. 20/37 83. July 17/37
.Apr. 29/37 83. Feb. 27/37
p. 10; exploitation: Apr. 3/37,
37, p. 90; July 24/37, pp. 79.
June 1/37 76. May 22/37
May 15/37 65. Aug. 29/38
Mar. 1/381. ...78. Feb. 19/38
.July 10/37 64
.July 26/37 74
Feb. l/38t....70.Feb. 5/3*
l/38t-
Coming
Asking for Trouble Jessie Matthews
Empty World Nova Pilbeam
Floating City No. I (re-issue) . Leslie Fenton-Conrad Veidt Apr.
Girl Must Live, A Lilli Palmer-Margaret Lockwood
Illegal Holiday John Lodge- Margaret Lockwood
Show Goes On, The Anna Neagle-T. Carminati Apr. I5.'38t.
Strange Boarders Tom Walls- Renee Saint Cyr
Unconquered Woman Anna Lee
Wedding Dream Nova Pilbeam
GRAND NATIONAL
Title Star Rel.
Bank Alarm 139 Conrad Nagel-Elcanor Hunt June
Boots of Destiny 204 Ken Maynard-Claire Dodd ..Sept.
Damaged Goods 175 Pedro de Cordoba Aug.
Forever Yours (G) 155 Benjamino Gigli May
Frontier Town 220 Tex Ritter Nov.
Girl Said No, The (G) 2lO...Robt. Armstrong-Irene Hervey.. .Sept.
Gold Racket, The (G) 138 Conrad Nagel-Eleanor Hunt Apr.
Here's Flash Casey (G) 211. ..Eric Linden-Boots Mallory Oct.
Hideout in the Alps 199 Jane Baxter-Anthony Bushell July
(Reviewed under the title, "Dusty Ermine.")
Hittin' the Trail 149 Tex Ritter-Jerry Bergh Apr.
Juggernaut (A) 154 Boris Karloff -Joan Wyndham Apr.
Killers of the Sea (G) 135 Capt. Wallace Casewell May
Love Takes Flight (G) 206 Bruce Cabot-Beatrice Roberts Sept.
Man in the Mirror, The (A)
112 ..E. E. Horton-Genevieve Tobin...Apr.
Mr. Boggs Steps Out (G) 216.. Stuart Erwin-Helen Chandler Nov.
Mystery of the Hooded Horse-
men 151 Tex Ritter-lris Meredith Aug.
Renfrew of the Royal Mounted
(G) 212 James Newill-Carol Hughes Oct.
Riders of the Rockies 150 Tex Ritter-Louise Stanley July
Shadow Strikes, The (G) 202.. Rod La Rocque-Lynn Anders Sept.
Sing, Cowboy. Sing (G) 145... Tex Ritter-Louise Stanley May
Small Town Boy (G) 205 Stuart Erwin-Joyce Compton Sept.
(Exploitation: Oct. 16/37, p. 84.)
Something to Sing About (G)
210 „ James Cagney-E. Daw Sept.
Spirit of Youth (G) 299 Joe Louis-Edna Mae Harris Dec.
(Exploitation: Feb. 19/38, p. 82.)
Sweetheart of the Navy 203 Eric Linden-Cecilia Parker June
Swing It Sailor (G) 215 Wallace Ford-Isabel Jewell Nov.
Tex Rides with the Boy Scouts
(G) 214 Tex Ritter Oct.
Trailin' Trouble 208 Ken Maynard Sept.
Two Who Dared (A) 113 Anna Sten-Henry Wilcoxon May
(Reviewed under the title, "A Woman Alone.")
Wallaby Jim of the Islands
213 Geo. Houston-Ruth Coleman Oct.
Coming
Death Takes a Cruise
Don't Lead With Your Heart.. Anna Sten
Flash Casey, Candid Cameraman. Eric Linden
Gorgeous Anna Sten
Honolulu Honeymoon
King of the Sierras 207 Rex Shiek
Love Me Again Anna Sten
Love Runs into Money
Murder at the Rancho Ken Maynard
Orchid Girl Anna Sten
Painter in the Sky
Renfrew Rides North James Newill
Rollin' Plains 217 Tex Ritter
Shadow Murder Case, The Rod La Rocque- Astrld Allwyn
(See "In the Cutting Room," Jan. 8/38.)
Snow Covered Wagons
Spy of Napoleon (G) R. Barthelmess-D. Haas
Utah Trail Tex Ritter
Wallaby Jim in Trouble George Houston
Date
25,'
3/
21/
15/
19,'
3,'
10,'
22,
23,
Running Time
Minutes Reviewed
37 61
37t....56'/2
37 59. July 10/37
37...70'/2.Jiine 12/37
37t....58
'37t..76'/2.May 29/37
'37...65'/2.May 1/37
'37t...58.0ct. 9/37
•37 75. Oet. 10/36
3/ 37 58
30/37 64. Oet. I7/S6
8/37 49. May 15/37
17/371.... 71. Aug. 7/S7
24/37. . .7l'/z.Jan.
l2.'37t....68.Nov.
16/37
20/37
6/37.
.60.
8,'37t....57.0ct. 10/37
2/37 56
IO/37t..6l'/2.July 17/37
22/37 59. June 5/37
24/37t....6l.0ec. 4/37
30,'37t.
29,'37t.
.93. Sept. 4/37
.66. Jan. 8/38
8/371... 61 '/2
5, '371.. ..63. Nov. 13/37
29/37t.
24/37t.
.66. Nov. 6/»7
.57
8 /37 73. June 6/36
I5.'37t.. ..61. Mar. 6/37
.98. Oct. 10/38
March 19, 1938
MOTION PICTURE HERALD
83
(THE RELEASE CHART—CONT'D)
GUARANTEED
Title Star Rel.
This Is China Dec
Coming
Early Bird. The Richard Hayward
Irish and Proud of It Richard Hayward
Joanne Gaby Morlay
Luck of the Irish Richard Hayward
HOFFBERG
Running Time
Date Minutes Reviewed
l,'37t 68
Mar. I5.'38t 83.
Title Star
Ada Don't Do That Polish Film
Business in Distress Czech Film
Kathleen (G) Sally O'Neil-lrish Cast.
Rel.
.Oct.
.Oct.
.Jan.
Old Curiosity Shop. The (G) ... Charles Dickens Story Dec.
Phantom of Santa Fe Nina Quartaro- Norman Kerry Aug.
Song of the Lark Czech Film Dec.
Student's Romanee, The (G)...Patric Knowles Oct.
Voice of India Hoefller Expedition Jan.
Coming
Hotel Paradise Swedish Film
I Give My Heart Gitta Alpar
Invitation to the Waltz Lilian Harvey
Trail of Jaguar Adventure Film
Volga Boatman, The Pierre Blanchar
HUNGARIA
Date
15,
15,'
22,
12,
I,
8,'
10,
28,
Running Time
M Inutes Reviewed
37t.. . .82
37t 90
38t.. ..75. Feb. I9,'38
37t....74.Feb. 2,'35
37t.. ..75
37t 90
37t....78.Aug. 10/35
'38t....70
.82.
.78.
.74.
.55.
Title Star
Affair of Honor Gy Kabos
All Men Are Wild Paul Javor
Anniversary Imre Raday-lda Turay
Bride from Toroeke Paul Javor
Rel.
... .Sept.
Oct.
. . Dec.
.. .Oct.
Eighty Miles an Hour Gy Kabos-M. Erdely Nov.
Exception Granted Imre Raday-Klarl Tolnay June
Hotel Springtime Gy Kabos- Anna Tekes Nov.
I Picked You for My Husband. . Paul Javor ..Nov.
It Happened In Budapest Gy Kabos-Zita Perezel Sept.
Man Sometimes Errs A. Tekes-A. Pager Feb.
Pay, Madame Paul Javor May
Sport of Love, The Gy Kabos-lda Turay Dec.
Sutyl, the Lucky Child Adam Klari Jan.
Two Prisoners Paul Javor Oot.
Village Rogue, The M. Dayka-Z. Gregor Jan.
IMPERIAL
Title Star Rel.
Dead March, The (A) Boake Carter Sept,
Dynamite Delaney Weldon Heyburn Jan.
With Pleasure, Madame Conrad Nagel-Marta Labarr Apr.
Coming
Running Time
Date Minutes Reviewed
ll.'37t 9 rls
2l,'37t 9 rls
10, '37t 10 rls
I,'37t I Oris
I9,'37t 8 rls
1 1, '37 9 rls
30.'37t 10 rls
4,'37t 9 rls
2l,'37t 9 rls
4,'38t 10 rls
30,'37 8 rls
24,'37t 8 rls
I f ,'38t 9 rls
12, *37t.. ..10 rls
2l.'38t....l0rls
Running Time
Date Minutes Reviewed
l5/37t....73.Sept. 11/37
2/38t....80
I5,'37 90
Back from Reno
Beauty Racket
Deerslayer
Honor Among Women
Night of Crime
Sky Girl
METRO-GOLDWYN-MAYER
Running Time
Rel. Date Minutes Reviewed
.Feb. 25/38t....8I.Jan. 29/38
27,'37....69.Aug. 28,'37
3l.'37t 89. Jan. 8,'38
3,'37t 72. Dee.
9,'37 89. July
4,'37
3,'37
Title Star
Arsene Lupin Returns (G) 824. Virginia Bruce-Melvyn Douglas
Bad Guy (G) 743 Bruce Cabot- Virginia Grey Aug.
Bad Man of Brimstone (G) 812. Wallace Beery- V. Bruce Deo.
Beg, Borrow or Steal (G) 814.. Frank Morgan-Florence Rlee Dee.
Between Two Women (G) 737. . Virginia Bruce- Franchot Tone July
(Exploitation: Jan. I, '38, p. 58.)
Big City (A) 801 Spencer Tracy-Lulse Ralner Sept. 3,'37t. .. .80. Sept. 4, '37
(Exploitation: Dec. 4,'37, p. 72; Dec. 1 1, '37, p. 78; Dec. I8,'37, p. 64; Dec. 25, '37, p. 56.)
Bride Wore Red, The (G) 804. .Joan Crawford-Franchot Tone Oct. 8/371 ... 1 03. Oct. 2,'37
(Exploitation: Nov. 13/37, p. 62; Nov. 20/37, p. 92; Dec. 11/37, p. 78.)
Broadway Melody of 1938 (G)
739 Eleanor Powell- Robt. Taylor Aug. 20/37 1 1 O.Aug. 21/37
(Exploitation: Nov. 13/37, p. 62.)
Captains Courageous (G) 717. ..F. Bartholomew-Spencer Tracy June 25/37 116. Apr. 3/37
(See production artiele, Apr. 24/37, p. 12; exploitation: May 15/37, p. 94; July 31/37.
p. 82; Aug. 7/37, pp. 91, 92; Aug. 21/37, pp. 76, 78; Aug. 28/37, p. 97; Sept. 4/37,
PP. 95, 97; Oct. 2/37, p. 77.)
Conquest (A) 805 Greta Garbo-Charles Beyer Oct. 22/37t.
(Exploitation: Dec. 4/37, p. 70; Oct. 11/37, p. 76; Jan. 8/38, p. 82.)
Day at the Races, A (G) 730. .Marx Brothers-Allan Jones June 11/37. .
(See production article, Apr. 24/37, p. 12; exploitation: May 15/37, p.
p. 86; July 17/37, p. 89; Apr. 7/37, p. 91; Oct. 16/37, p. 84;
Double Wedding (G) 807 William Powell-Myrna Loy Oct.
(Exploitation: Dec. 11/37, p. 77; Jan. 8/38, p. 82.)
Emperor's Candlesticks, The
(G) 733 William Powell-Lulse Ralner July
Everybody Sing (G) 819 Allan Jones-Judy Garland Feb.
Firefly, The (G) 809 Jeanette MacDonald-Allan Jones. .Nov.
(Exploitation: Dec. 4/37, pp. 71, 76; Dec. 25/37, pp. 55, 58; Jan
First Hundred Years, The (G)
826 Robt. Montgomery- V. Bruce Mar. Il,'38t.
Good Earth, The (A) 741 Paul Munl-Luise Ralner Aug. 6/37..
(See production article, July 11/36, p. 76; exploitation: Feb. 6/37, p.
p. 85; Apr. 3/37, p. 69; May 1/37, p. 83; May 15/37, pp. 96, 99; June 12/37, p. 94:
July 10/37, p. 87; Aug. 7/37, pp. 90, 92; Sept. 18/37, pp. 82, 85; Oct. 2/37, p. 76;
Oct. 9/37, p. 67; Oct. 23/37, p. 82; Jan. 15/38, p. 64; Jan. 29/38, p. 84.)
Good Old Soak (G) 728 Wallace Beery-Betty Furness Apr. 23/37 76. Apr. 24/37
(Exploitation: May 29/37, p. 67; June 26/37, p. 121.)
. I I2.0et. 30/37
III June 19/37
94; July 10/37,
Jan. 22/38. pp. 64, 67.)
5/37t... .87. Sept. 25/37
2/37 89. July
4/38t....9I.Jan.
5/37t.. .138. July
p. 70.)
.73. Mar.
139. Feb.
15/38,
3/37
22/38
24/37
2/38
6/37
p. 72; Feb. 20/37,
Title
Star
Running Time
Rel. Date Minutes Reviewed
1 09. Dec.
.81 .Nov.
Hell Divers (re-issue) (G) Clark Gable- Wallace Beery June 4/37..
Last Gangster, The (A) 810... Edw. G. Robinson-Rose Stradner . Nov. I2,'37t..
(Exploitation: Feb. 26/38, p. 69; Mar. 5/38, p. 60.)
Live, Love and Learn (G) 808. .Robt. Montgomery- R. Russell Oct. 29/37t 78. Oct.
London by Night (G) 740 George Murphy-Rita Johnson July 30/37 69. July
Love Is a Headache (G) 821... Gladys George- Franchot Tone Jan. I4,'38t 73. Jan.
Madame X (A) 806 Gladys George-Warren William. . .Oct. l/37t 72. Oct.
Manhattan Melodrama
(re-issue) (G) C. Gabte-M. Loy-W. Powell July 2/37 90. Apr.
Mannequin (G) 820 Joan Crawford-Spencer Tracy Jan. 2l/38t 95. Dec.
(Exploitation: Feb. 5/38, p. 86.)
Man-Proof (A) 817 Myrna Loy-Franchot Tone Jan.
Married Before Breakfast (G)
736 Robt. Young-Florence Riee June
Merrily We Live (G) 825 Constance Bennett-Brian Aherne. . Mar.
2l,'38t.
7,'38t.
18/37.
4/38t.
My Dear Miss Aldrich (G) 803. Edna May Oliver-W. Pldgeon. .Sept. I7,'37t.
Naughty Marietta (re-issue)
(G) Jeanette MacDonald-E. Eddy Aug. 6/37..
(Exploitation: Dec. 25/37, p. 56.)
Navy Blue and Gold (G) 811. .Lionel Barrymore- Robt. Young. ..Nov.
Night Must Fall (A) 727 Robt. Montgomery-R. Russell Apr.
Nobody's Baby (G) 729 Patsy Kelly-Robt. Armstrong Apr.
Of Human Hearts (G) 822 Walter Huston-James Stewart Feb.
26/31
13/37
23/37
24/37
15/38
2/37
28/34
18/37
.7 1. Dec. 18/37
. .70. June
..95. Feb.
26/37
26/38
..73. Sept. 11/37
.105. Mar. 2/35
I9,*37t.
30/37..
23/37..
I l/38t.
28/38t.
4/37..
. .94. Nov.
.117. Apr.
..67. Feb.
.105. Feb.
.*75.Jan.
. 1 19. June
20/37
10/37
6/37
12/38
22/38
12/37
Paradise for Three (G) 818 Frank Morgan-Robt. Young Jan.
Parnell (G) 722 Clark Gable-Myrna Loy June
(See production article, Feb. 13/37, p. 16.)
Pick a Star (G) 735 Jack Haley-Patsy Kelly May 21/37 70. Apr.
Romeo and Juliet (G) 1 100. ... Norma Shearer-Leslie Howard Apr. 16/37. ... 127. July
(See production article. Mar. 28/36, p. 16; exploitation: Jan. 9/37, p. 68; Jan. 23/37
p. 79; Jan. 30/37, p. 83; Feb. 6/37, p. 77; Apr. 17/37, pp. 78, 79; Apr. 24/37, p. 94
May 1/37, p. 80; May 8/37, p. 74; May 29/37, p. 70; June 26/ 37, pp. 118, I
July 3/37, pp. 69, 70; July 17/37, p. 91; July 24/37, p. 80; July 31/37, p. 80.)
24/37
17/38
23;
(See production article, Nov. 6/37, p. 34.)
(Exploitation: Aug. 28/37, p. 98.)
Song of the City (G) 724 Dean Jeffries-Margaret Lindsay.
They Gave Him a Gun (A)
731 S. Tracy-G. Geerge-F. Tone....
Thoroughbreds Don't Cry (G)
813 Mickey
(Exploitation: Feb. 26/38, p. 69.)
Dec.
24/37t..
.122. Dee.
25/37
July
24/37
Apr.
2/37...
..69. Mar.
27/S7
May
14/37. .
94. May
15/37
May
7/37, .
. ,66. May
8/37
Nov.
26/37t..
..80. Nov.
20/37
July
16/37
. .97. July
17/37
2/37,
p. 76;
pp. 76, 77; Oct. 23/37, p. 84; Oct.
Dec. 18/37, p. 69; Jan. 22 / 38, p. 66
(Exploitation: Aug. 21/37. p. 75; Oct.
p. 86: Nov. 29/37, p. 82; Dec. 11/37,
19/38, p. 86.)
Trader Horn (re-issue) (G) ... Harry Carey- Edwina Booth May reissue.
Way Out West (G) 734 Laurel and Hardy ....Apr. 16/37.
(Exploitation: July 17/37, p. 92.)
Women Men Marry, The (A)..
802 J. Hutchinson-George Murphy Sept. IO/37t
Yank at Oxford, A 823 (G) Robt. Taylor-M. O'Sullivan Feb. I8,'38t
(Exploitation: Mar. 12/38, pp. 63, 64.)
You're Only Young Onee (G)
815 Lewis Stone-Mickey Rooney Dec.
Coming
Girl of the Golden West 827. .. Jeanette MacDonald-N. Eddy Mar. I8,'38t.. .121
(See production article. Feb. 5/38, p. 16.)
Judge Hardy's Children 828 Lewis Stone-Mickey Rooney
(See "In the Cutting Room," Mar. 12/38.)
Marie Antoinette Norma Shearer- Tyrone Power....!....
Port of the Seven Seas 829. ... Wallace Beery-M. O'Sullivan Apr.
(See "Madelon," "In the Cutting Room," Jan. 15/38.)
Snug Harbor Florence Rice-Dennis O'Keefe
Swiss Miss 830 Laurel and Hardy Apr.
(See production article, Feb. 26/38, p. 16.)
Test Pilot C. Gable-M. Loy-S. Tracy Apr.
(See "In the Cutting Room." Jan. 8/38.)
Three Comrades Robt. Taylor- Margaret Sullavan . . May
(See "In the Cutting Room," Mar. 12/38.)
126. Jan.
.64. Jan.
30/37,
Feb.
24/31
2/87
61. Sept 11/17
03. Jan. 29/38
0/37t.... 77. Nov. 27/37
Mar. 25/38t.
I.'38f.
.Apr. 29/38t.
22/38t.
I5,'38t.
6,'38t.
MONOGRAM
Title Star
Atlantic Flight (G) Dlek Merrill-Paula Stone
Blazing Barriers (G) Edw. Arnold, Jr.-F. McKlnney.
Boy of the Streets (G) Jackie Cooper-Maureen O'Connor
(Exploitation: Jan. 8/38, p. 82; Jan. 15/38, pp. 65, 70;
Bride for Henry, A (G) Anne Nagle-Warren Hull
Code of the Rangers Tim MeCoy
County Fair (G) John Arledge-Mary Lou Lender.
Danger Valley Jack Randall-Louis Wilde
Federal Bullets (G) Terry Walker-Mllburn Stone...
God's Country and the Man.... Tom Keene
Hoosier Schoolboy (G) Mickey Rooney-Anne Nagel
Legion of Missing Men Ralph Forbes
Luck of Roaring Camp Owen Davis, Jr.-Joan Woodbury
My Old Kentucky Home (G)... Grant Richards- Evelyn Venable.
Outer Gate Ralph Morgan-Kay Llnaker. ...
Painted Trail Tom Keene
Paradise Isle (G) Warren Hull-Movlta
(Exploitation: Sept. 18/37, p. 83.)
Port of Missing Girls (G) Judith Allen-Mllburn Stone
Riders of the Dawn (G) Jack Randall-Peggy Keys
Romance of the Rockies Tom Keene-Beryl Wallace
Rose of the Rio Grande Movlta-John Carroll ,
(See "In the Cutting Room," Feb. 19/38.)
Saleslady (G) Anne Nagel -Weldon Heyburn...
Running Time
Rel. Date Minutes Reviewed
.Aug. 25/37t....59.Sopt. 25/S7
.July 4/37t....85.Nev. 20/37
..Deo. 8/S7t 76. Dee. II/S7
Mar. 3/38, p. 80.)
.Sept. 29/S7t 58. Oct. 2/37
Mar. 9/38f..
.Nov. 24/37t....72.Nev. 20/S7
Nov. 3/37t....53
.Oct. 30/37t....6I.Oet. 30/37
Sept. 2/S7t....56
July 7/37t....62.July 3/87
.July 28/S7t....62
.Nov. I7,'37t....59
.Feb. 9/38t....72.Feb. 12/38
.Aug. 4/37t...,62
.Feb. I6/S8t 50
.July 2l/37t....73.Aufl. 14/37
.Feb. 23/38t....65.Mar. 5/38
.July l4/37f....55.Auo. 2I/S7
.Dee. !5/37t 53
Mar. I6,'38t..
.Feb. 2/S8t...65.Jan. 29/38
84
MOTION PICTURE HERALD
March 19, 1938
(THE RELEASE CHACT—CCNT'D)
Running Time
Title
Shadows of the Orient (G)...
Where Trails Divide.
Star
Rel. Date
Minutes Reviewed
Regis Toomey- Esther Ralston.
I8,'37t
22,'37t
. ..69
Jack Randall- Kathleen Elliot..
...62. Sept.
25,'37
Judith Allen-Grant Withers..
8,'37t
30,'37t
I2.'38t
!3/37t
.Weldon Heyburn-I. Courtney.
...59
2,'38t
6,'38T
23,'38t
4,'38t
6,'38t
Coming
.Evelyn Venable-Craig Reynold
. . . Apr.
. Mar.
PARAMOUNT
Running Time
Star
Rel. Date
Minutes Reviewed
, Marlene Dietrich-H. Marshall
...Oct.
29,'37t
. . .98. Sept.
25,'37
P. 84.)
Jack Benny-Gail Patrick
. . .Aug.
I3,'37t
97. Aug.
7.'37
, p. 83; Nov. 27.'37, pp. 79,
84; Dec.
4,'37,
p. 72; Jan.
I5.'38.
I0,'37t.
4,*38t.
Title
Angel (A) 3714
(Exploitation: Jan. 29. '38. p. 84.)
Artists and Models (G) 3702...
(Exploitation: Sept. 18/37
p. 64.)
Barrier, The (G) 3716 Leo Carrillo-Jean Parker Nov. I2,'37t..
(See production article. Sept. 18/37, p. 14.)
Big Broadcast of 1938 (G) 3730.W. C. Fields-Martha Raye Feb. I8,'38t..
(See production article, Nov. 20/37. p. 14.)
Blonde Trouble 3701 Johnny Downs-E. Whitney Aug. 6/37t..
Blossoms on Broadway (G)
3718 Edward Arnold-Shirley Ross Nov.
(See production article, Sept. 25/37, p. 16.)
Born to the West 3721 John Wayne- Marsha Hunt Dec.
Buccaneer, The (G) 3728 Fredric March-Franciska Gaal Feb.
(See production article. Oct. 23/37. p. 14; exploitation: Feb. 12/38,
p. 68; Mar. 5/38. p. 61; Mar. 12/38, p. 64.)
Bulldog Drummond Comes Back
(G) 3725 J. Barrymore-Louise Campbell..
Bulldog Drummond's Peril (G).J. Barrymore-Louise Campbell..
Bulldog Drummond's Revenge
(G) 3725 J. Barrymore-Louise Campbell Jan.
Cassidy of Bar 20 (G) 3756... Wm. Boyd-Frank Darien Feb.
Dangerous to Know (A) 3732... Anna May Wong-Akim Tamlroff . . Mar.
Daughter of Shanghai (G) 3722. Anna May Wong-Chas. Biekford. . . Dec.
Double Or Nothing (G) 3707.. . Bing Crosby-Martha Raye Sept.
(Exploitation: Oct. 23/37, p. 82; Oct. 30/37, p. 84; Nov. 20/37,
Easy Living (G) 3652 Jean Arthur-Edw. Arnold July
Ebb Tide (A) 3719 Oscar Homolka- Frances Farmer. .. Nov.
Every Day's a Holiday (A)
3726 Mae West-Edmund Lowe Jan.
(Exploitation: Mar. 12/38, pp. 62, 64. 66.)
Exclusive (G) 3653 F. MacMurray-Frances Farmer. . .July
Forlorn River (G) 3650 June Martel-Larry Crabbe July
•97. Feb.
.67. Aug.
9/37t 82. Nov.
6/37
12/38
7/37
20/37
.66
.126. Jan. 15/38
73; Feb. 26/38.
Sept. 24/37t. .
Mar. I8.'38t..
7/38t..
25/38t..
Il/38t..
I7,'37t..
l7/37t..
P. 97.)
I6,'37t..
26/38t..
!4/38t-.
.64
Sept.
1 1 /37
*66
Mar.
12/38
.60
Nov.
6/37
.56
Feb.
12/38
.70
Mar.
5/38
.67
Dec.
18/37
.95
Aug.
21/37
.88
July
10/37
.94
Oet.
2/37
.80
Dec.
25/37
July
31/37
56
July
3/37
70
July
24/37
1 1 2
July
24/37
High, Wide and Handsome (G)
3710 Irene Dunne-Randolph Scott Oct. 1/371
(Exploitation: Dec. 4/37. p. 70; Jan. 1/38, p. 59; Jan. 22/38, p. 67; Jan. 29/38, p. 84.)
Hills of Old Wyoming (G)
3669 William Boyd-George Hayes Apr.
Hold 'Em Navy (G) 3715 Lew Ayres-Mary Carlisle..,
Hopalong Rides Again (G)
3753 William Boyd-George Hayes Sept.
Hotel Haywire (G) 3645 Leo Carrillo-Mary Carlisle June
I Met Him in Paris (G) 3644. Claudette Colbert-M.Douglas..
(Exploitation: Oct. 9/37. p. 67.)
Internes Can't Take Money (A)
3639 Barbara Stanwyck-Joel McCrea
(Exploitation: Aug. 28/37, p. 98.)
King of Gamblers (A) 3640... Lloyd Nolan-Claire Trevor
Last Train from Madrid (G)
3646 Lew Ayres-Dorothy Lamour June
Love on Toast 3720 Stella Ardler-John Payne Dec.
Make Way for Tomorrow (G)
3641 Beulah Bondi-Victor Moore Apr. 30/37 92. May 1/37
(Exploitation: July 24/37, p. 80; July 31/37, p. 82; Sept. 11/37, p. 84; Sept. 25/37,
pp. 69, 70: Oct. 30/37, p. 88; Nov. 20/37, p. 92.)
Midnight Madonna (G) 3649. .. Warren William-Mady Correll July 2/37 65. June 12/37
Mountain Music (G) 3647 Bob Burns-Martha Raye June 18/37 77. June 19/37
(Exploitation: July 17/37, p. 89; July 24/37, pp. 79, 81; Aug. 7/37, pp. 90, 92; Sept.
p. 95: Sept. 18/37, p. 86; Oct. 23/37, p. 84; Dec. 4/37, p. 72.)
Murder Goes to College (G)
3633 Roscoe Karns-Marsha Hun
.Nov.
16/37
5/37t..
.67. Oct.
17/37
23/37
.Sept.
8/37t..
4/37
.65. Aug.
66. May
21/37
22/37
29/37
28/37 , .
.Apr.
9/37
.79. Apr.
17/37
.Apr.
23/37...
..78. Apr.
24/37
1 1/37 .
12/37
4/37,
5/37, .
. 71
Mar.
6/37
Nov.
l9/37t..
..70
Oct.
23/37
. May
21/37
75
May
22/37
25/37
70
June
26/37
.Aug.
27/37t..
..73
Aug.
21/37
.Oct.
8/37t .
.Jan.
28/38t.
..68
Dee.
11/37
1/37..
.113
Nov.
28/36
North of the Rio Grande (G)
3670 William Boyd-George Hayes...
On Such a Night (A) 3704 Karen Morley- Grant Richards.
(Exploitation: Nov. 6/37, p. 66.)
Partners in Crime 3711 Lynne Overman- Roscoe Karns.
Partners of the Plains (G) 3755. Wm. Boyd-George Hayes
Plainsman, The (G) 3624 Gary Cooper-Jean Arthur
(Exploitation: Jan. 30/37, p. 85; Feb. 20/37, p. 82; Feb. 27/37,
Mar. 13/37, p. 80; Mar. 20/37, pp. 78, 82; Mar. 27/37, pp. 80, 82, 83; Apr. 3/37, p. 66
Apr. 24/37. p. 93: May 29/37, p. 68: Aug. 21/37. p. 75.)
Romance in the Dark (G) 3731. Gladys Swarthout-John Boles Mar.
Rustler's Valley (G) 3671 William Boyd-George Hayes July
Scandal Street (G) 3729 Lew Ayres-Louise Campbell Feb.
She Asked for It (G) 3708 Wm. Gargan-Orien Hayward Sept. I7,'37t.
She's No Lady (G) 3703 Ann Dvorak-John Trent Aug. 20,'37t.
83; Mar. 6/37. p. 91 ;
4/38t 80. Feb.
23/37 60. July
ll/38t 62. Feb.
. .68. Sept.
. .62. Aug.
19/38
10/37
12/38
4/37
7/37
Running Time
Rel. Date Minutes Reviewed
Title Star
Sophie Lang Goes West (G)
3706 Gert. Michael-Larry Crabbe Sept. IO/37t 65. Sept 4/37
Souls at Sea (G) 3705 Gary Cooper-George Raft Sept. 3/37t 92. Aug. 14/37
(See production article, Jan. 30/37, p. 16; Jan. 8/38, p. 81; Feb. 19/38. p. 82.)
Texas Trail (G) 3754 William Boyd-George Hayes Nov. 26,'37t. . . .63. Oct. 9/37
This Way Please (G) 3712 C. (Buddy) Rogers-Betty Grable..Oct. I5,'37f . .. .63. Sept. 18/37
Thrill of a Lifetime (G) 3727. Eleanore Whitney-Johnny Downs. .Jan. 21 ,'38t . . . .72. Nov. 13/37
Thunder Trail (G) 3713 Gilbert Roland-Marsha Hunt Oct. 22/37t. . . .58. Oct. 2/37
(Exploitation: May 29/37, p. 67.)
True Confession (A) 3723 C. Lombard-Fred MacMurray. . . . Dec. 24/37t. . . .84. Nov. 20/37
Turn Off the Moon (G) 3642. ..Chas. Ruggles-Eleanore Whitney. .May 14/37 80. May 29/37
Wells Fargo (G) 3724 Joel McCrea-Franees Dee Dee. 3l/37t. ■ . 1 15. Dec. 11/37
(Exploitation: Jan. 1/38, p. 58; Jan. 8/38, p. 81; Jan. 29/38. p. 83; Feb. 5/38, p. 83;
Feb. 19/38, p. 85; Feb. 26/38, p. 70; Mar. 5/38, p. 60; Mar. 12/38, pp. 62, 64.)
Wild Money 3651 Edward Everett Horton July 9/37 69
Coming
Bar 20 Justice Wm. Boyd- Russell Hayden
Booloo Colin Tapley-Suratna Asmaka
Bluebeard's Eighth Wife Claudette Colbert-Gary Cooper Mar. 25/38t
(See "In the Cutting Room." Jan. 8/38.)
College Swing Martha Raye-Burns & Allen Apr. 29/38t
(See "In the Cutting Room," Feb. 12/38.)
Cocoanut Grove F- MacMurray-Harriet Hilliard
Deputy Sheriff Wm. Boyd-Gwen Gaze
Doctor Rhythm Bing Crosby- Beatrice Lillie
(See "In the Cutting Room," Jan. 15/38.)
Good Night, Ladies Eleanore Whitney-J. Downs
Heart of Arizona 3757 Wm. Boyd-Natalie Moorhead Apr. 22,'38t
(See "In the Cutting Room," Jan. 22/38.)
Her Jungle Love Dorothy Lamour-Ray Mllland Apr. I5,'38t
(See "In the Cutting Room," Dec. 25/37.)
Professor Beware Harold Lloyd-Phyllis Welch
(See production article, Feb. 19/38, p. 16.)
Stolen Heaven Gene Raymond-Olympe Bradna
(See "In the Cutting Room," Feb. 12/38.)
Texans, The Randolph Scott-Joan Bennett
Tipoff Girls Lloyd Nolan-Mary Carlisle Apr. l/38t
(See "In the Cutting Room," Feb. 12/38.)
Tropic Holiday Dorothy Lamour-Ray Milland
You and Me George Raft-Sylvia Sidney
(See "in the Cutting Room," Feb. 26/38.)
Title
Masked Devil, The
RAY KIRKWOOD
Star
.Bobby Nelson-Donald Reed.
Running Time
Rel. Date Minutes Reviewed
.Apr. 4/37t
RELIABLE
Title Star
Coming
Apache Trail Bob Custer
Frontier Fury Bob Custer
Outlaw River Rin-Tin-Tin, Jr
Prairie Terror Bob Custer
Thundering Stampede Bob Custer
Running Time
Minutes Reviewed
REPUBLIC
Star
Title
Affairs of Cappy Ricks, The
(G) 6027 Walter Brennan-Mary Brian May 24,
All Over Town (G) 6020 Olson and Johnson Sept. 8,
Arizona Gunflghter 7121 Bob steele-Jean Carmen Sept. 20,
Boothill Brigade 6328 Johnny Mack Brown-C. Rochelle. . Aug. 2.
Boots and Saddles (G) 7106 Gene Autry-Judith Allen Oct. 4,
Born To Be Wild (G) 7020 Ralph Byrd-Doris Weston Feb. 16,
Bulldog Drummond at Bay (G)
6025 John Lodge-Dorothy Mackaill July
Call the Mesquiteers (G) 71 15. Three Mesquiteers-Lynn Roberts. . Mar.
Colorado Kid (G) 7123 Bob Steele-Marian Weldon Dec.
Come On, Cowboys (G) 6317... Bob Livingston-Ray Corrigan May
Dangerous Holiday (G) 6026... Ra Hould-Lynn Roberts June
Doomed at Sundown 6337 Bob Steele-Lorraine Hayes June
Duke Comes Back, The (G)
7018 Allan Lane-Heather Angel Nov.
Escape by Night (G) 7015 Wm. Hall-Anne Nagel Sept. 20,
Exiled to Shanghai (G) 7019.. June Travis-Wallace Ford Dec. 20,
Glamorous Night (G) 7017. ... Mary Ellis- Victor Jory Dec. 6,
Gun Lords of Stirrup Basin
6336 Bob Steele-Louise Stanley May 10,
Gunsmoke Ranch 6316 Bob Livingston-Ray Corrigan May 5
Guns in the Dark 6326 Johnny Mack Brown-C. Rochelle. .Apr. 14
Heart of the Rockies 7111 Bob Livingston- Ray Corrigan Sept. 6
Hollywood Stadium Mystery (G)
7021 Neil Hamilton -Evelyn Venable. ... Feb. 21
It Could Happen to You 6016. .Alan Baxter-Andrea Leeds June 28
(See "In the Cutting Room," May 15/37.)
King of the Newsboys Lew Ayres-Helen Mack Mar. 15
Lady Behave! (G) 7005 Sally Eilers-Neil Hamilton Jan. 5
Law Man Is Born, A 6327 Johnny Mack Brown-I. Meredith. .June 21
Mama Runs Wild (G) 7006 Mary Boland-Ernest Truex Jan. 19
Manhattan Merry-Go-Round
(G) 7001 Phil Regan-Ann Dvorak Nov.
(Exploitation: Jan. 15/38, p. 70.)
Meet the Boy Friend (G)
6018 Carol Hughes-David Carlyle July
Running Time
Rel. Date Minutes Reviewed
37 56. June 5/37
37 61. Aug. 28/37
37t....56
37 53
37t....59.July 31/37
38t....66.Feb. 26/38
37 62. Nov.
38t...-55.Mar.
37t 55. Dec.
37 57. May
37 57. July
37 53
13/37
5/38
18/37
29/37
31/37
•37t 64. Dee. 11/37
'37t....64.Sept. 4/37
•37t 64. Dec. 18/37
'37t.. ..60. May 15/37
37 53
'37 56
'37 56
'37t....56
38t.
'37..
.65. Mar.
.64
5/38
38t
38t....70.Jan. 1/38
'37 61
'38t....67.Dec. 25/37
3/37t....84.Nov. 13/37
12/37 63. July 31/37
March 19, 1938
MOTION PICTURE HERALD
85
ITHE RELEASE CHAET--CCNT*D)
Title Star Rel
Michael O'Halloran (Spec.) Wynne Gibson-Warren Hull May
(See "In the Cutting Room," Apr. 10/37.)
Old Barn Dance, The (G) 7l02.Gene Autry-Smiley Burnette Jan.
Outside of Paradise (G) 7007.. Phil Regan-Penny Singleton Feb.
Paroled— To Die (G) 7124 Bob Steele- Kathleen Elliott Jan.
Portia on Trial (A) 6001 Frieda I nescort- Walter Abel Nov.
prison Nurse (G) 7008 Henry Wllcoxon-Marian Marsh. ..Mar.
Public Cowboy No. I (G) 7105. Gene Autry-Ann Rutherford Aug.
Purple Vigilantes (G) 7114 Three Mesquiteers Jan.
Range Defenders (G) 6318 Bob Livingston-Ray Corrigan June
Red Rope, The 6338 Bob Steele-Lois January July
Rhythm in the Clouds (G)
6017 Warren Hull-Patricia Ellis June
Ridln" the Lone Trail 7122 Bob Steele-Claire Rochello Nov.
Rootln' Tootin' Rhythm (G)
6307 Gene Autry-Armida May
Sea Racketeers (G) 6019 Weldon Heyburn-Jeanne Madden.. Aug.
Sheik Steps Out, The (G) 6006. Ramon Novarro-Lola Lane Sept.
Springtime in the Rockies (G)
7101 Gene Autry-Polly Rowles Nov.
Thunder in the Desert 7125 Bob Steele-Louise Stanley Feb.
Trigger Trio 7112 Ray Corrigan- Max Torhune Oct.
Wild Horse Rodeo (G) 71 13... Three Mesquiteers Dee.
Wrong Road, The (G) 7016 Richard Cromwell-Helen Mack Oct.
Yodelin' Kid from Pine Ridge
(G) 6308 Gene Autry-Betty Bronson June
Youth on Parole (G) 6022 Gordon Oliver-Marian Marsh Oct.
Coming
Arson Gang Busters Bob Livingston-Rosalind Keith... Mar.
Capital Punishment Alan Marshal -Tala Birell Mar.
Feud Maker, The 7126 Bob Steele Apr.
Outlaws of Sonora Boh Livingston-Ray Corrigan Apr.
Thunder In Alaska Beverly Roberts- Richard Arlen ..Apr.
Under Western Stars Roy Rogers-Smiley Burnette Apr.
Running Time
Date Minutes Reviewed
15/37 67
29,*38t... .60. Jan. 15/38
7/38t....66.Feb. 19/38
IO/38f....55.Jan. 15/38
8/37 72. Nov. 6/37
l/38t...67.Mar. 12/38
23/37t....59.0ct. 9/37
24/38t....58.Feb. 5/38
30/37 56. July 24/37
19/37 60
21/37 62. July 3/37
l/37t....56
12/37 60. May 8/37
16/37 64. Aug. 14/37
6/37 66
I5,'37t... .60. Nov. 27/37
2l/38t
I8.'37t 56
6/37t....56.Dec. 18/37
I l/37t....62.Sept. 25/37
14/37 60. June 26/37
4/37 62. Oct. 23/37
22/38t
29/38t
I8,'38t
4/38t
I8,'38t
I5,'38t
RKO RADIO
Running Time
Rel. Date Minutes Reviewed
.Sept. IO/37t... 65.Aug. 21/37
14/37 58. June
23/38 60. July
4/37 67. May
12/37
31/37
29/37
9/37
19/37 101. Nov. 27/37
3/37t..
28/38t..
!4/38t..
5/37t..
l5/37t..
.60. Nov.
.62. Jan.
.67. Jan.
.67. Oct.
.73. Sept.
.67. Aug.
.63. Sept.
.72. Mar.
3/37t....77.Aug.
20/37
29/38
1/38
2/37
4/37
14/37
4/37
5/38
31/37
20/37
4/37
31/37
28/37
1 2,'37t . •
4/38t..
27/37...
.61 Oct.
*65. Mar.
.77. Sept.
Title Star
Annapolis Salute (G) 802 James Ellison-Marsha Hunt.
Behind the Headlines (G) 727. Lee Tracy-Diana Gibson May
Big Shot, The (G) 735 Guy Kibbee-Cora Withorspoon.. . July
Border Cafe (G) 730 John Beal-Armida June
Breakfast for Two (G) 737 Barbara Stanwyck-H. Marshall. .. Oct. 22/37t 65. Oct.
(Exploitation: Feb. 19/38, p. 83.)
Bringing Up Baby (G) 739 Kath. Hepburn-Cary Grant Feb. 18/38 102. Feb. 19/38
Condemned Women (A) 813 Louis Hayward-Sally Eilers Mar. I8.'38t. . . .77. Mar. 12/38
Crashing Hollywood 816 Lee Tracy-Joan Woodbury Jan. 7/38t/ 61
(See "Lights Out," "In the Cutting Room," Nov. 20/37.)
Damsel In Distress, A (G) 738. Fred Astaire-Burns & Allen Nov.
(Exploitation: Jan. 22/38, pp. 64, 66; Jan. 29/38, pp. 83, 86.)
Danger Patrol (G) 812 John Beal-Sally Eilers Dec.
Double Danger (G) 820 Preston Foster-Whitney Bourne.. .Jan.
Everybody's Doing It (G) 817. Sally Eilers-Preston Foster Jan.
Fight for Your Lady (G) 808.. John Boles-Ida Lupino Nov.
Fit for a King (G) 848 Joe E. Brown-Helen Mack Oct.
Flight from Glory (G) 736 Chester Morris-Whitney Bourne. . .Aug. 20/37..
Forty Naughty Girls (G) 803. .James Gleason-Zasu Pitts Sept. 24,'37t.
Hawaii Calls (G) 846 Bobby Breen-Juanita Quigley Mar. Il/38t.
Hideaway (G) 733 Fred Stone-Marjorie Lord Aug. 13/37 58. July
High Flyers (G) 810 Wheeler and Woolsey Nov. 26/37t. . . .70. Nov.
Hitting a New High (G) 814.. Lily Pons-John Howard Dec. 24/37t . . . .85. Dec.
Hollywood Cowboy (G) 733 George O'Brien-Cecilia Parker... May 28/37 64. July
Life of the Party. The (G) 801. Gene Raymond-Harriet Hilliard. .Sept.
(Exploitation: Oct. 23/37, p. 82.)
Living on Love (G) 809 James Dunn-Whitney Bourne Nov.
Maid's Night Out (G) 822 Joan Fontaine-Allan Lane Mar.
Make a Wish (G) 745 Bobby Breen-Basil Rathbone Aug.
Meet the Missus (G) 729 Victor Moore-Helen Braderltk.. . . June
Music for Madame (G) 804.... Nino Martini-Joan Fontaine Oct.
New Faces of 1937 (G) 732 Joe Penner- Harriet Hilliard July
(Exploitation: Oct. 9/37, p. 70.)
Night Spot (G) 821 Allan Lane-Joan Woodbury Feb. 25/38t. . . GO. Mar. 12/38
(Exploitation: Mar. 12/38, p. 62.)
On Again — Off Again (G)
725 Wheeler and Woolsey July
Outcasts of Poker Flat, The
(G) 710 Preston Foster-Jean Muir Apr. 16/37 68. Mar.
Quick Money (G) 811 Fred Stone-Dorothy Moors Dec. IO/37t 59. Nov.
Radio City Revels (G) 823 Bob Burns-Jack Oakie Feb. Il/38t 90. Feb.
Rat, The (A) 862 Ruth Chatterton-Anton Walbrook. .Jan. 2l/38t 73. Nov.
Riding On Air (G) 771 Joe E. Brown-Florence Rice June 18/37 71. June
Saturday's Heroes (G) 805 Van Heflin-Marian Marsh Oct. 8/37t 60. Sept.
Shall We Dance (G) 724 Fred Astaire-Ginger Rogers May 7/37 1 16. May
(Exploitation: June 19/37, p. 85; July 31/37, p. 80.)
She's Got Everything (G) 818. . Gene Raymond-Ann Sothern Dec. 3l/37t 72. Dec. 18/37
Snow White and the Seven
Dwarfs (G) 891 (Special) .... Walt Disney Feb. 4/38t . . . .86. Dec.
(Musical analysis, Feb. 12/38, p. 12; exploitation: Jan. 29/38, p. 82; Feb. 19/38,
Mar. 5/38, p. 60; Mar. 12/38, p. 62.)
Stage Door (G) 806 Kath. Hepburn-Ginger Rogers Oct. 8/37t 92. Sept. 18/37
(See production article, Aug. 14/37, p. 16; exploitation: Dec. 11/37, pp. 77, 78; Dec. 25/37,
pp. 54, 58; Feb. 19/38, p. 84.)
Super Sleuth (G) 734 Jack Oakie-Ann Sothern July 16/37 70. July
There Goes My Girl (G) 728... Ann Sothern-Gene Raymond May 21/37 74. June
There Goes the Groom (G) 807. Burgess Meredith-Ann Sothern ... Oct. 29/37t 65. Oct.
Toast of New York (G) 719 Edward Arnold- Francos Farmer. . .July 30/37 109. July
(Exploitation: Aug. 28/37, p. 86; Sept. 4/37, p. 96; Sept 26/37, p. 68; Oct. 16/37,
Nov. 27, p. 80; Dec. 11/37, p. 78.)
30/37
12/38
4/37
4/37 60 . May 29/37
l/37t....8I.Sept. 18/37
2/37 100. July 10/37
9/37 68. July 17/37
20/37
27/37
5/38
27/37
12/37
18/37
8/37
25/37
p. 82:
17/37
5/37
2/37
17/37
p. 84;
Title Star
Victoria the Great (G) 861 Anna Neagle-Anton Walbrook...
(Exploitation: Nov. 6/37, p. 56; Feb. 19/38, p. 84; Mar.
Windjammer 783 George O'Brien-Constance Worth.
(See "In the Cutting Room," May 29/37.)
Wise Girl (G) 815 Miriam Hopkins-Ray Milland...
You Can't Beat Love (G) 731.. Preston Foster-Joan Fontaine
You Can't Buy Luck (G) 726.. Vinton Haworth-Helen Mack
Coming
Go Chase Yourself 825 Joe Penner-Lucille Ball
(See "In the Cutting Room," Mar. 12/38.)
Having Wonderful Time 819 Ginger Rogers-D. Fairbanks, Jr..
(See "In the Cutting Room," Oct. 9/37.)
Joy of Living 826 Irene Dunne-D. Fairbanks, Jr.
(See "In the Cutting Room." Jan. 8/38.)
Law of the Underworld 827 Chester Morris-Anne Shirley....
Saint in New York Louis Hayward-Rose Stradner...
This Marriage Business 824... Victor Moore-Vicki Lester
(See "In the Cutting Room," Feb. 12. '38.)
Vivacious Lady 740 Ginger Rogers-James Stewart. . .
(See "In the Cutting Room," Jan. 15/38.)
Running Time
Rel. Date Minutes Reviewed
.Nov. I2,'37t... 113. Sept. 25/37
12/38, p. 64.)
.Aug. 6,-37 58
.Dec. 3l/37t....70.Jan. 1/38
.June 25/37 62. June 5/37
.Apr. 30/37 61. May 1/37
Apr. 22/38t.
May 27/38t.
.May 6/38t.
May I3,'38t.
Apr. 8,'38t.
.Apr. 15/38..
STATE RIGHTS
Running Time
Title Star Dist'r Rel. Date Minutes Reviewed
Harlem on the prairie (G). Herbert Jeffries Associated Dec. 9/37. .*55. Nov. 27/37
Heroes of the Alamo (G)...Earl Hodgins Sunset Aug. 19/37. .*75. Aug. 7/37
Nation Aflame (G) Noel Madison Treasure Oct. 16/37. . .76. Oct. 23/37
Rangers Roundup (G) Fred Scott Spectrum Feb. I5,'38t.*55. Feb. 5/38
Three Legionnaires (G) Robt. Armstrong ...General June 15/37. .*60. Mar. 27/37
What Price Vengeance?
(G) Lyle Talbot Rialto June 1/37. . .57. June 12/37
Zamboanga (G) Native Cast July 17/37. .*65. July 17/37
TWENTIETH CENTURY-FOX
Running Time
Star Rel. Date Minutes Reviewed
Title
Ali Baba Goes to Town (G) 815. Eddie Cantor-June Lang
(Exploitation: Jan. 8/38, p. 80; Jan. 15/38, p. 70.)
(Exploitation: June 19/37, p. 84.)
Charlie Chan at Monte Carlo
(G) 832 Warner Oland-Keye Luke.
Charlie Chan at the Olympics
(See "in the Cutting Room," Mar. 6/37.)
Charlie Chan on Broadway (G)
City Girl (A) 833 Ricardo Cortez- Phyllis Brooks...
Danger — Love at Work (G)
808 Ann Sothern- Jack Haley
Dangerously Yours (G) 817 Cesar Romero-Phyllis Brooks
(re-issue)
Dinner at the Ritz (G) 820. . . Annabella-Paul Lukas ...
Great Hospital Mystery, The
(G) 751 Sally Blane-Thomas Beck.
(Reviewed under the title, "Dead Yesterday.")
Handy Andy (G) 871 Will Rogers
(re-issue)
(See "In the Cutting Room." Dec. 11/37.)
Heidi (G) 816 Shirley Temple-Jean Hersholt.
(Exploitation: Dec. 4/37, p. 70.)
International Settlement (G)
826
Oct.
29/37t...
.81
Oct.
23/37
,'38, p. 83; Feb.
26/38,
P. 70.)
June
4/37 ,
71
May
8/37
Feb.
I8,'38t...
.80
Feb.
19/38
June
Apr.
17/37
Dec.
3/37t...
.70
Nov.
13/37
Sept.
IO/37t...
.75'/2....
July
9/37 , . ,
58
June
26/37
Dec.
IO/37t...
.60
Oct.
30/37
May
7/37
.83
May
8/37
July
16/37
.58. July
10/37
Jan.
!4/38t.. .
.66
Jan.
8/38
Feb.
Il/38t...
.78
Dec.
1 1 /37
Jan.
2l/38t...
.71
Nov.
6/37
May
21/37....
.71
.Oct.
22/37t...
.68
Aug.
7/37
■ Jan.
7/38t...
.60
Jan.
1/38
Nov.
5/37t...
.81
Oct.
2/37
Nov.
I2,'37t...
.62
Sept.
25/37
May
14/37
85
Mar.
8/34
Nov.
26/37t...
.77
Nov.
13/37
.Nov.
26/37t...
.71
Oct.
23/37
May
14/37, .
,59
Mar.
6/37
Aug.
I3.'37t...
.81
May
5/34
Jan.
28/38t...
102
Jan.
29/38
Jan.
l4/38t..
.Oct.
l5/37t...
88
Oct.
16/37
Sept.
24/37t...
.58. July
17/37
Feb.
4/38t..
.84
Jan.
29/38
May
.Will Rogers-Anita Louise Nov. t2/37t. .. .79. Sept. 28/34
.July I5.'37t 28.
Judge Priest (re-issue) 872
King George VI Coronation
870 Color Special
Lady Escapes, The (G) 747 Gloria Stuart- Michael Whalen July 23/37 63. June
Lancer Spy (G) 809 George Sanders- Dolores Del Rio. .Oct. 8/37t 84. Oct.
Life Begins in College (G)
810 Ritz Bros. -Gloria Stuart Oct. l/37t.
(Exploitation: Nov. 13/37, p. 68; Jan. 1/38, pp. 57, 60; Feb. 5/38, p. 8
Love and Hisses (G) 825 Walter Winchell-Ben Bernie Dec. 3l/37t.
Love on a Budget (G) 836 Jed Prouty-Sprlng Byington Feb. 25/38t.
Love Under Fire (G) 803 Loretta Young-Don Ameche Aug. 20/37t.
One Mile from Heaven (G)
802 Claire Trevor-Sally Blane Aug. I3,'37t.
Rebecca of Sunnybrook Farm
(G) 837 Shirley Temple-Gloria Stuart Mar. I8,'38t.
Roll Along Cowboy 812 Smith Ballew-Cecella Parker Oct.
Sally, Irene and Mary (G) 827. Alice Faye-Fred Allen Mar.
8/37t..
4/38t..
5/37
9/37
...94. Oct. 2/37
4.)
...84. Dec. 25/37
...64. Jan. 8/38
...75. Aug. 14/37
...68. July 24/37
...81. Mar. 12/38
.55
85'/2.Mar. 5/38
86
MOTION PICTU RE HERALD
March 19, 1938
(THE RELEASE CHACT--CCNT»E>)
Running Time
Rel. Date Minutes Reviewed
Nov. I9,'37t.. ..79. Nov. 13/37
Jan. I5,'37 57. Feb. 13/37
June ll,'37 74. Aug. 7,'37
June 25,'37 64
July 2,'37 92. June 19/37
Jan. 7/38t 70. Jan. 15/38
Dec. 24/37t....67.Nov. 27/37
Sept. 3/37t....78.Aua. 28/37
Aug. 27/37t....66.Apr. 17/37
May 28/37 99
May 21. '37 82. June 12/37
Mar. ll/38t....69.Feb. 5/38
July 30/37 99. July 3/37
4/37, pp. 94, 97; Oct. 9/37.
Aug. 27/37 56. Sept. II, '37
Sept. l7/37t....85.Sept. 11/37
Sept. IO/37t....64.July 24/37
Aug. 3/37t-.-99.July 31/37
Title Star
Second Honeymoon (G) 818 Loretta Young-Tyrone Power
(Exploitation: Feb. 5/38, p. 82.)
Secret Valley (G) 731 Richard Arlen- Virginia Grey..
She Had to Eat (G) 757 Rochelle Hudson-Jack Haley..
Sing and Be Happy 756 Anthony Martin-Dixie Dunbar.
(See "In the Cutting Room," May 1/37.)
Slave Ship (G) 748 Wallace Beery-Warner Baxter.
(See production article, Mar. 13/37, p. 16.)
Tarzan's Revenge (G) 823 Glenn Morris-Eleanor Holm...
Thank You, Mr. Moo (G) 831.. Peter Lorre-Jane Regan
Thin Ice (G) 805 Sonia Henie-Tyrone Power
(Exploitation: Oct. 9/37, p. 66; Dec. 11/37, pp. 76, 78.)
Think Fast, Mr. Moto (G)
804 Peter Lorre-Virglnia Field...
This Is My Affair (G) 721 Barbara Stanwyck- Robt. Taylor..
Under the Red Robe (G) 743. .Conrad Veidt-Annabella
Walking Down Broadway (G)
838 Claire Trevor- Michael Whalen...
Wee Willie Winkle (G) 760. . .Shirley Temple-V. McLaglen
(Exploitation: July 10/37, p. 88; Aug. 7/37, p. 92; Sept.
p. 68.)
Western Gold (G) 761 Smith Ballew-Heather Angel
Wife. Doctor and Nurse (G)
813 Loretta Young-Warner Baxter
(Exploitation: Nov. 13/37, p. 62; Feb. 5/38, p. 83.)
Wild and Woolly (G) 806 Jane Withers-Walter Brennan....
You Can't Have Everything (G)
801 Alice Faye-Don Ameche...
(Exploitation: Jan. 8/38, p. 82.)
Coming
Alexander's Ragtime Band T. Power-A. Faye-D. Ameche
Battle of Broadway. The Victor McLaglen-Louise Hoviek
Charlie Chan at the Ringside. .Warner Oland-Keye Luke
Four Men and a Prayer Loretta Young-Richard Green
Gypsy Jane Withers-Robt. Wilcox
(See "In the Cutting Room," Jan. 29/38.)
In Old Chicago (G) 840 Tyrone Power-Alice Faye Apr. I S.'38f . . 1 10. Jan. 8/38
(See production article, Sept. 4/37, p. 48.)
Island in the Sky 843 Gloria Stuart- Michael Whalen. .. .Apr. l/38t
(See "In the Cutting Room," Mar. 12/38.)
Josette 839 Simone Simon-Don Ameche June 3,'38t
(See "In the Cutting Room," Jan. 29/38.)
Kentucky Moonshine 844 Ritz Brothers-Tony Martin Apr. 29/38f
Kidnapped Warner Baxter- F, Bartholomew
(See "in the Cutting Room," Feb. 26/38.)
Little Miss Broadway Shirley Temple-Jimmy Durante
Mr. Moto's Gamble 841 Peter Lorre-Keye Luke Mar. 25,'38t
(See "In the Cutting Room," Mar. 12/38.)
Mr. Moto Takes a Chance (G)
819 Peter Lorre- Rochelle Hudson Apr. 8,'38t 63. Oct. 30/37
(Reviewed under the title, "Look Out, Mr. Moto.")
Racing Blood Lynn Bari-Dennis Moore ,
Raw Hide 842 Smith Ballew-Evalyn Knapp 59
(See "In the Cutting Room," Feb. 19/38.)
Trip to Paris Jed Prouty-Shirley Deane
We're Going to Be Rich Gracie Fields-Victor McLaglen
UNITED ARTISTS
Running Time
Title Star Rel. Date Minutes Reviewed
Action for Slander (A) Clive Brook-Ann Todd Jan. I4.'38t — 83. Aug. 14/37
Adventures of Marco Polo (A).. Gary Cooper-Sigrid Gurle Mar.
(Exploitation: Mar. 5/38, p. 60.)
Adventures of Tom Sawyer (G)Tommy Kelly-May Robson Feb.
(See production article, Oct. 9/37, p. 16.)
Dark Journey (G) Vivien Leigh-Conrad Veidt July
Dead End (G) Sylvia Sidney-Joel McCrea Aug. 27/37t 93. Aug.
(Exploitation: Sept. 16/37, p. 86; Sept. 25/37, p. 71; Nov. 20/37, p. 88; Dee. 11/37, p. 76.)
Dreaming Lips (A) Elis. Bergner- Raymond Massey...May 28/37 78. Mar. 6/37
Farewell Again (G) Leslie Banks-Flora Robson Oct. 8/37t..
52nd Street (G) Ian Hunter-Pat Paterson Nov. I9,'37t..
Gaiety Girls, The Jack Hulbert-Patrloia Ellis Mar. I8,'38t..
(Reviewed under the title, "Paradise for Two.")
Goldwyn Follies, The (G) "Charlie McCarthy"-Edgar Ber-
gen-Ritz Bros.-Adolphe Menjou.Feb. 4/38t...
(See production article, Nov. 13/37, p. 14; exploitation: Mar. 12/38. pp. 63, 64.)
Hurricane, The (G) Dorothy Lamour-Jon Hall Dee. 24,'37t. .. 102. Nov. 13/37
(See production article, Aug. 7/37, p. 16; exploitation: Nov. 20/37, p. 94;
p. 84; Feb. 12/38, pp. 70, 73; Mar. 5/38, p. 60.)
I Met My Love Again (G) Joan Bennett-Henry Fonda Jan.
Knight Without Armour (G)..Marlene Dietrich- Robt. Donat. .. .July 23/37t ... 107. June 19/37
(Exploitation: Aug. 21/37. p. 78; Sept. 11/37, p. 84.)
Love from a Stranger (A) Ann Harding-Basil Rathbone May
Men Are Not Gods (A) Miriam Hopkins-Gert. Lawrence. .Jan.
Murder on Diamond Row (G). -Edmund Lowe-Ann Todd Dec. I0,'37t..
(Reviewed under the title, "The Squeaker.")
Nothing Sacred (G) Carole Lombard- Fredric March... Nov.
(See production article, Aug. 21/37, p. 16; exploitation: Dec.
p. 88; Feb. 5/38, p. 84.)
Prisoner of Zenda (G) Ronald Colman-M. Carroll Sept.
(Exploitation: Dec. 18/37, p. 64.)
Stand-in (A) Leslie Howard-Joan Blondell Oct.
(Exploitation: Nov. 27/37, p. 78; Dee. 18/37, p. 66.)
Stella Dallas (A) Barbara Stanwyck-John Boles — Aug.
(Exploitation: July 31/37, p. 61; Sept. 25/37, pp. 69, 70; Oct. 2/37, p. 74; Oct. 9/37,
pp. 67, 69; Oct. 23/37, pp. 83, 85; Oct. 30/37, p. 86; Nov. 6/37, p. 66; Nov. 27/37,
p. 78; Dec. 4/37, pp. 77, 78; Feb. 19/38, p. 83.)
4/38t.. .104. Feb. 19/38
I l,*38t 91 . Feb. 19/38
2/37t-...82.Mar.
6/37
7/37
..83. May 22/37
..82. Oct. 9/37
..73. Nov. 8/37
109. Jan. 29/38
Feb. 5/38,
28,'38t....80.Jan. 15/38
14/37 87. Feb. 13/37
22/37 82.Jan. 2/37
..77. Sept. 11/37
26/37t....75.Nov. 27/37
18/37, p. 65; Jan. 8/38,
3/37t...lOI.Sept. 4/37
29/37t....9l.0ct. 9/37
6/37t... III. July 31/37
Running Time
Title Star Rel. Date Minutes Reviewed
Storm in a Teacup (G) Vivien Leigh-Rex Harrison Feb. 25,'38t 86. June 12/37
Walt Disney's Academy Award
Revue Five Award Winners June I8,'37t- - . -44
Walter Wanger's Vogues of
1938 (G) Warner Baxter-Joan Bennett Sept. I7,*37t . . . 108. Aug. 7/37
(Exploitation: Aug. 21/37, p. 74; Sept. 11/37, p. 82; Nov. 20/37, p. 92; Nov. 27/37,
p. 80; Dec. 18/37, p. 65; Jan. 1/38, p. 58; Jan. 29/38, pp. 82, 84; Feb. 5/38, p. 82.)
When Thief Meets Thief (A)..D. Fairbanks, Jr.-V. Hobson. .. . June 4/37 87. May 8/37
(Reviewed under the title, "Jump for Glory.")
Woman Chases Man (G) Miriam Hopkins-Joel McCrea May 7/37 71. May 1/37
(See production article, Apr. 17/37, p. 12; exploitation: June 12/37, p. 92; July 3/37,
P. 88; Sept. 11/37, p. 83; Oct. 30/37, p. 84.)
You Only Live Once (A) Sylvia Sidney-Henry Fonda Jan. 29/37 86. Jan. 30/37
(Exploitation: Jan. 30/37, p. 80; Mar. 6/37, p. 89; Mar. 20/37, pp. 76, 78; Apr. 3/37,
pp. 66, 71: June 26/37, p. 123; July 10/37, p. 87; Aug. 21/37, p. 74.)
Coming
Adventuress, The Madeleine Carroll-Henry Fonda
Divorce of Lady X, The (A). ..Merle Oberon-Laurence Olivier. . .Apr, I5,'38t 91. Jan. 15/38
Madamoiselle Docteur (A) Dita Parlo-John Loder 77. Dee. 18/37
Mutiny in the Mountains Raymond Massey- Valerie Hobson
Over the Moon Merle Oberon-Rex Harrison
Return of the Scarlet
Pimpernel, The (G) Barry Barnes-Sophie Stewart Apr. 29,'38t 90. Nov. 13/37
South Riding (A) Edna Best-Ralph Richardson 90. Jan. 22/38
UNIVERSAL
Running Time
Armored Car (G) 1004 Robert Wilcox-Judlth
As Good as Married (G) 1012.. John Boles-Doris Nola
Rel. Date
Minutes Reviewed
.Dec.
5/37t
...63. Nov.
13/37
.June
20/37.
.. .64. Aug.
14/37
9/37.
. . .81. May
l,'37
.Sept.
26/37t
...68
Sept.
5,'37t
...58
30/38t
. . .66. Jan.
22/38
.Feb.
25/38t
Nov.
I4,'37t
. . .59
.May
2/37.
. 67. Apr.
8/37
.Oct.
3,'37t
...66
ll,'38t 68. Mar. 12/38
5/37t.. ..57
20/36 62.0et. 24/36
I3,'38t.. ..67
Black Doll (G) 2014 Nan Grey-Donald Woods
Border Wolves 2056 Bob Baker-Connie Moore
Boss of Lonely Valley 2052 Buck Jones
California Straight Ahead (G)
1030 John Wayne-Louise Latimer..
Carnival Queen 2026 Dorothea Kent-Robert Wilcox
"Crime" of Dr. Hallet, The
(G) 2017 Ralph Bellamy-J. Hutchinson Mar.
Courage of the West 2054 Bob Baker-Lois January Dec.
(See "In the Cutting Room," Sept. 11/37.)
Empty Saddles (G) 1043 Buck Jones-Louise Brooks Dec.
Forbidden Valley 2035 Noah Beery, Jr.-F. Robinson — Feb.
(See "Mountains Are My Kingdom," "In the Cutting Room," Dec. 11/37.)
Girl with Ideas, A (G) 2015. ..Wendy Barrie- Walter Pidgeon. . . Nov. 7/37t 66'/2Nov,
I Cover the War (G) 1016 John Wayne-Gwen Gaze July
Idol of the Crowds (G) 2037. ..John Wayne-Sheila Bromley Oct.
Jury's Secret, The (G) 2019. ..Fay Wray-Kent Taylor Jan.
Lady Fights Back, The (G)2035. Irene Hervey-Kent Taylor Sept,
Law for Tombstone 2051 Buck Jones-Muriel Evans Oct.
Left Handed Law (G) 1045 Buck Jones Apr.
Let Them Live (G) 1035 Nan Grey-John Howard Apr.
Let's Make a Night of It
(G) 2041 C. (Buddy) Rogers-June Clyde. ..Mar.
Love in a Bungalow (G) 1009.. Kent Taylor-Nan Grey June
Mad About Music (G) 2002 Deanna Durbin-Herbert Marshall. . Mar.
Man in Blue, The (G) 1020. .. Robert Wilcox-Nan Grey May
Man Who Cried Wolf. The
(G) 2023 Tom
Merry-Go-Round of 1938 (G)
2006
Midnight Intruder (G) 2016.
4/37 68. July
I0,'37t....62'/,0ct.
l6,'38t....65.Jan.
I9,'37t.. ..63. Oct.
I0,'37t.. ..59
18/37 63. May
25/37 73. Apr.
I8,'38t 67. July
27/37 66. July
4/38t...96'/2.Mar.
30/37 67. May
9/37
10/37
2/37
15/38
28/37
1/37
24/37
10/37
10/37
9/38
22/37
Brown-Barbara Read Aug. 29/37t 66. Sept. 4/37
I4,'37t-...87.0ct.
6/38t 68. Jan.
2/37 67. Apr.
16/37 67. Apr. 24/37
..Bert Lahr-Allce Brady Nov.
..Louis Hayward-Barbara Read. ...Feb.
Night Key (G) 1024 Boris Karloff-Jean Rogers May
(Exploitation: May 22/37, p. 87.)
Oh, Doctor! (G) 1013 Edward Everett Norton May
(Exploitation: May 22/37, p. 87.)
100 Men and a Girl (G) 2001. .Deanna Durbin-Adolphe Menjou. .Sept.
(See musical analysis, Sept. 18/37, p. 29; exploitation: Sept. 25/37, p. 68; Oct.
p. 76; Oct. 9/37, p. 69; Nov. 6/37, pp. 56. 66: Nov. 20/37, p. 82; Nov. 27/37, p.
Dec. 18/37, p. 68; Jan. 1/38, p. 60.)
Prescription for Romance(G)20l3Wendy Barrie-Kent Taylor Dec.
Reported Missing (G) 1006.... Wm. Gargan-Jean Rogers Aug,
Road Back, The (G) 1005 Richard Cromwell-John King Aug
23/37
29/38
24/37
l2/37t....84.Sept.
11/37
2/37,
80:
I2,'37t.. ..66. Dec. 18/37
15/37 63. Aug. 7/37
1/37... .103. June 26/37
16; exploitation: July 31/37, p. 80: Sept. 18/37,
23,'38t 56
6/ 37 59
28/37t 64'/,
9/38t 61. Jan. 29/38
I8,'38t 61
I9,'37t 59.
24/37t....62.
(See production article, Apr. 24/37
p. 83; Oct. 9/37, pp. 66, 68.)
Singing Outlaw, The 2055 Bob Baker-Joan Barclay Jan.
Smoke Tree Range 1046 Buck Jones-Muriel Evans June
Some Blondes Are Dangerous
2018 Noah Beery, Jr. -Dorothea Kent. ..Nov.
Spy Ring, The (G) 2033 Wm. Hall-Jane Wyman Jan.
State Police 2029 John King-Constance Moore Mar.
(See "In the Cutting Room," Feb. 19/38.)
Sudden Bill Dorn 2053 Buck Jones-Evelyn Brent Dec.
That's My Story 2034 Claudia Morgan-Wm. Lundlgan. . .Oct.
(See "In the Cutting Room," July 3/37.)
Top of the Town (G) 1007 George Murphy-Doris Nolan Apr.
(See production article, Jan. 23/37, p. 16; exploitation: Apr. 24/37, p. 91; May 1/37,
p. 79: May 22/37, pp. 86, 87; June 5/37, p. 70; June 12/37, p. 92; June 19/37, pp.
82. 85.)
Trouble at Midnight (G) 2020. . N. Beery, Jr. -Catherine Hughes. .Oct.
We Have Our Moments (G)
1017 Sally Eilers-James Dunn Mar.
West Bound Limited 1008 Lyle Talbot-Polly Rowles July
Westland Case, The (G) 2024 .. Preston Foster-Carol Hughes Oct.
When Love Is Young (G) 1018. Virginia Bruce-Kent Taylor Apr.
Wildcatter, The 1015 Scott Colton-Jean Rogers June
18/37 86. Apr. 3/37
l7/37t....68.N»v. 20/37
28/37 87. Apr
11/37 66
3l/37t 63. Oct.
4/37 58
8/37... . .76. Apr. 24/37
3/37
2/37
March 19, 1938
MOTION PICTURE HERALD
87
(THE RELEASE CHAET--CCNT»E>)
Running Time
dtie Star Rel. Date Minutes Reviewed
Wings Over Honolulu (G)
101 1 Wendy Barrie-Ray Milland May 23.*37 78. May I5,'37
You're a Sweetheart (G) 2004. Alice Faye-George Murphy May 23,'37 96. Dec. 18/37
(Exploitation: Feb. |2,'38, p. 72.)
Coming
Goodbye Broadway Alice Brady-Chas. Winninger Apr. I,'38t
(See "In the Cutting Room," Jan. 29,'38.)
Lady in the Morgue Preston Foster-Patricia Ellis Apr. 22,'38t
Last Stand Bob Baker-Constance Moore
Nurse from Brooklyn Sally Eilers-Paul Kelly Apr. I5,'38t
(See "In the Cutting Room," Mar. I2,'38.)
Reckless Living Robt. Wilcox-Nan Grey Apr. 8,'38t
(See "In the Cutting Room," Feb. 26,'38.)
Sinners in Paradise. . . John Boles-Madge Evans
VICTORY
Running Time
Title Star Rel. Date Minutes Reviewed
Amateur Crook Herman Brix-Joan Barclay Dec. I0,'37t ...58
Brothers of the West Tom Tyler-Lois Wilde Sept. 30,'37t 55
Feud of the Trail Tom Tyler-Harlene Wood May I, '37 56
Flying Fists Herman Brlx-Jeanne Martel July I, '37 62
Lost Raneh Tom Tyler-Jeanne Martel Nov. 30,'37t 56
Million Dollar Racket (G) Herman Brix-Joan Barclay Oct. I,'37t 62. Nov. 20,'37
Mystery Range Tom Tyler-Jerry Bergh May l,'37 55
Orphan of the Pecos Tom Tyler- Jeanne Martel Dec. 30,'37t . . . .55
Sky Racket Herman Brix-Joan Barclay Sept. I ,'37t. . ■ .63
WARNER BROTHERS
(See also First National)
Running Time
Title Star Rel. Date Minutes Reviewed
Another Dawn (A) 106 Kay Francis-Errol Flynn June 26,'37 73. Apr. I0,'37
(See production article, Mar. 6, '37, p. 16.)
Blazing Sixes 129 Dick Foran-Helen Valkis June I2,'37 55
Blondes at Work 255 Glenda Farrell- Barton MacLane. . Feb. 5/38t
Call It a Day (G) 113 Olivia de Havilland-I. Hunter. .. .Apr. I7,'37 89. Mar. I3.'37
Devil's Saddle Legion, The
130 Dick Foran-Anne Nagel Aug. I4,'37 52
Expensive Husbands (G) 223. .. Beverly Roberts-Patric Knowles. . Nov. 27,'37t 62. Sept. 1 1 .'37
Fly-Away Baby (G) 125 Glenda Farrell-Barton MacLane. .June I9,'37 60. June 12/37
First Lady (G) 210 Kay Francis- Preston Foster Dec. 4,'37t. . . .82. Sept. Il,'37
(Exploitation: Feb. 19, '38, p. 84.)
Footloose Heiress 123 Craig Reynolds-Ann Sheridan Aug. 21/37
(See "In the Cutting Room," Apr. 10/37.)
Go Getter, The (G) 115 George Brent-Anita Louise May 22/37 92. June 19/37
(Exploitation: Sept. 4/37, pp. 94, 97.)
Great Garrick, The (G) 209 Brian Aherne-O. de Havilland Oct. 30/37 89. Oct. 2/37
He Couldn't Say No <G) 221... Frank McHugh-Jane Wyman Mar. I9,'38t. . .*60. Dec. 11/37
(Reviewed under the title, "Larger Than Life.")
Invisible Menace (G) 224 Boris Karloff-Marie Wilson Jan. 22/38t 55. Oct. 23/37
(Reviewed under the title, "Without Warning.")
It's Love I'm After (G) 207 Leslie Howard-Bette Davis Nov. 20/37t 90. July 31/37
Kid Comes Back, The (G) 214. Wayne Morris-June Travis Feb. I2,'38t 61. Jan. 30/37
(Reviewed under the title. "Don't Pull Your Punches.")
Kid Galahad (G) 102 Edw. G. Robinson-Bette Davis. ..May 29/37. ... 101 . May 8/37
(Exploitation: June 5/37, p. 64; Sept. 4/37, p. 96.)
King and the Chorus Girl (G)
104 Fernand Gravet-Joan Blondell Mar. 27/37 95. Mar. 6/37
(Exploitation: Mar. 20/37, p. 76: Mar. 27/37, p. 79; June 26/37, p. 118.)
Land Beyond the Law 128 Dick Foran-Linda Perry Mar. 13/37 54
Life of Emile Zola, The (G)
203 Paul Muni-Gale Sondergaard Oct. 2/37t. . . 1 16. July 10/37
(Exploitation: Oct. 2,'37, p. 76; Oct. 9/37, p. 68; Nov. 27/37, p. 84; Dec. 25/37, p. 58:
Jan. 15/38, p. 65; Jan. 29/38, pp. 82, 84, 85; Feb. 12/38, p. 72.)
Love, Honor and Behave(A)2l6. Wayne Morris-Priscilla Lane Mar. I2,'38t. . ,*70.Feb. 19/38
Marry the Girl (G) 116 Hugh Herbert-Mary Boland July 1/37 68. Aug. 14/37
Melody for Two (G) 117 James Melton-Patricia Ellis May 1/37 60. Jan. 16/37
Midnight Court (G) 124 Ann Dvorak-John Litel Mar. 6/37 60. Mar. 13/37
Public Wedding 126 Jane Wyman-William Hopper July 10/37 58
Penrod and His Twin Brother
(G) 226 Billy and Bobby Mauch Feb. 26,'38t 63. Jan. 15/38
(See "In the Cutting Room," Oct. 30/37.)
Ready, Willing and Able (G)
112 Lee Dixon-Ruby Keeler Mar. 6/37 93. Feb. 6/37
(Exploitation: May 1/37, p. 78.)
Sergeant Murphy (G) 216 Ronald Reagan-Mary Magulre Jan. 1/381. .. .57. Doc. 11/37
Singing Marine, The (G) 101. .Dick Powell- Doris Weston July 3/37 105. July 10/37
(Exploitation: July 24/37, p. 80; Sept. 25/37, pp. 68, 71.)
Slim (G) 114 pat O'Brien-Henry Fonda June 12/37 80. July 3/37
Swing Your Lady (G) 211 H. Bogart-Leuise Fazenda Jan. 8,'38t 79. Jan. 8/38
(Exploitation: Feb. 26/38, p. 68.)
Tovarich (G) 201 Claudette Colbert-Charles Boyer..Dec. 25,'37t 98. Dec. 4/37
Varsity Show (G) 202 Dick Powell-Fred Waring Sept. 4,'37t. . . 121 . Aug. 21/37
(See production article, July 24/37, p. 16; exploitation: Nov. 20/37, p. 94; Dec. 4/37,
p. 77; Jan. 1/38, p. 60.)
White Bondage (G) 125 Jean Muir-Gordon Oliver June 19/37 60. Mar. 13/37
Wine, Women and Horses (G)
218 Barton MacLane-Ann Sheridan.. .Sept. Il/37t 64. July 24/37
Coming
Accidents Will Happen (G) 222. Ronald Reagan-Gloria Blondell. . .Apr. 9/38t . . . "60. Fob. 26/38
Amazing Dr. Clltterhouse, The. Edw. G. Robinson
Angels with Dirty Faces James Cagney-Pat O'Brien
Boy Meets Girl James Cagney-Pat O'Brien
Cowboy from Brooklyn Dick Powell-Prlscllla Lane
(See "In the Cutting Room," Feb. 19/38.)
Crime School Gale Page-H. Bogart May, 28/38
(See "In the Cutting Room," Feb. 26/38.)
Running Time
Title Star Rel. Date Minutes Reviewed
Defense Rests, The Ronald Reagan-Mary Magulre
Four's a Crowd E. Flynn-O. de Havilland-R.
Russell
Gold Diggers in Paris Rudy Vallee- Rosemary Lane
Jezebel (G) 204 Bette Davis-Henry Fonda Mar. 26/38t . . * 103. Mar. 12/38
Little Lady Luek Ann Sheridan-John Litel
(See "In the Cutting Room," Feb. 12/38.)
Men Are Such Fools Wayne Morris-Prlseilla Lane May 2l,'38t
(See "In the Cutting Room," Jan. 22/38.)
Over the Wall 212 Dick Foran-June Travis Apr. 2/38t
Penrod's Double Trouble Billy and Bobby Mauch
(See "In the Cutting Room," Jan. 22/38.)
Singing Cop, The Dick Foran-Ann Sheridan
White Banners Claude Rains-Fay Bainter
(See "In the Cutting Room," Feb. 26/38.)
WORLD
Running Time
Rel. Date Minutes Reviewed
.Sept. '37t....78.July 8/37
Title Star
Don Quixote (G) Chaiiapin
Life and Loves of Beethoven
(G) Harry Baur Dec. I5,'37t 82. Dec. 4/37
My Song of Love Tito Schipa Mar. 31/37 79
Ski Chase Hannes Schneider Feb. I5,'38t. . . .73
Coming
Annie Laurie Will Fyffe
Aurora Sul Mare Italian Feature 67
Chanson D' Amour Tito Schipa
Grand Illusion (A) Erich von Stroheim- Dita Parlo 120. July 3/37
(Reviewed under the title, "La Grande Illusion)
Itto : Simone Berrlau
Love on Skis Walter Rlmll
Marseillaise Pierre Renolr-Louls Jouvet
Monastery (G) Monastic Film Apr. I,'38f 55. Feb. 3,'SS
(Exploitation: Feb. 19/38, p. 84.)
Ninety Degrees South Antarctic Film
Second Bureau Jean Murat- Diana Koreno
Secrets of Stamboul Valerie Hobson 79
Street Without a Name Constant Remy-Pola lllery
Song of Ceylon Basil Wright 39
Tendre Encmmie Simone Berrlau
OTHER PRODUCT (FOREIGN)
Running Time
Title Star Dist'r Rel. Date Minutes Reviewed
Adam's Tree (G) Elsa Merlini Cine Lux Jan. 19/38. . .78. Fob. 5/38
Adventures of Chlco (G) Woodward Bros 60. Nov. 27/37
Affairs of Maupassant, The
(A) Lili Darvas Gallic Feb. 1 1/38. . .84. Feb. 12/38
Alibi, The (A) Erich Von Stroheim. . B. N. Film 95. Feb. 26/38
Angel's Pit, The (A) Amedo Nazzari June 26/37
Big Fella (G) Paul Robeson British Lion 73. July 10/37
Bronze Sentries (G) Fosco Ginschetti Fenoroma Oct. 2/37
Club de Femmes (A) Danielle Darrieux .. Mayer- Burstyn ...Oct. 19/37.. .89. Oct. 23/37
Dance Program (A) Harry Baur Films Vog 120. Jan. 29/38
Edge of the World, The
(A) Finlay Currie British I. E. Co 80. Aug. 14/37
Emil Und Die Detektive. .. Fritz Rasp International 77
Fury Over Spain (G) Modern Film 55. Aug. 14/37
Gang Show, The (G) Ralph Reader General May 1/37
Generals Without Buttons
(A) Jean Murat Mayer-Burstyn ...Feb. 4/38. . .80. Jan. 29/38
Gobsek (A) Leonid Leonidov Amkino 74. Aug. 14/37
Gueule D'Amour (A) lean Gabin A. C. E 95. Feb. 5/38
"Housemaster" (G) Otto Kruger Assoc. British 95. Feb. 26/38
In the Far East (G) N. Begollubov Amkino Oct. 19/37. . .81 . Oct. 30/37
lericho (G) Paul Robeson General 77. Sept. 4/37
King's People, The (G) John Drinkwater Mindlin May 1 1/37. . .70. May 22/37
La Damincella di Bard (G). Emma Grammatlta. . I. C. I Feb. 5/38. . .77. Feb. 12/38
Last Night, The (G) I. R. Peltser Amkino Apr. 27/37. . .90. May 8/37
Lower Depths, The (A) lean Gabin Mayer-Burstyn ...Oct. 15/37.. .95. Sept. 25/37
Lucrezla Borgia (A) Edwige Feuillere ...European Oct. 12/37. . .78. Oct. 23/37
Mademoiselle Docteur (A). Dita Parlo United Artists 105. May 1/37
Make Up (G) N. Asther-J. Clyde. . Assoc. British 70. July 10/37
Mayerling (A) Charles Boyer Pax Films Sept. 13/37. . .91 Sept. 25/37
(Exploitation: Nov. 6/37, p. 56.)
Merlusse (G) Henri Poupon French M. P Jan. '38. . .67. Dec. 25/37
Merry Comes to Town (G).Zasu Pitts Sound City 77. June 5/37
Mutiny of the Elsinore,
The (G) Paul Lukas Assoc. British 77. Sept. 18/37
Nocturno (A) Ria Byron Schwab . 90. Mar. 12/38
Orage (A) Charles Boyer Daven-Lauer 105. Feb. 12/38
Ora Ponciano (G) Chucho Solozano Prod. Sorla 105. May 15/37
Orphan Boy of Vienna
(G) Hans Olden General 77. Sept. 18/37
Our Fighting Navy (G)...H. B. Warner General 75. May 8/37
Pearls of the Crown (A)...Sascha Gultry Tobls 115. June 3/17
Ruler, The (G) Emit Jannlngs Amer.-Tobls Oct. 15/37. . 1 20. Oct. 30/37
Silver Blaze (G) Arthur Wontner Assoc. British 70. July 17/37
Sisters In Arms (G) J. Sully-J. Day C. U. C 125. Dec. 25/37
Spanish Earth. The (A) Prometheus Aug. 20/37. . .58. Sept. 4/37
Thirteen. The (A) Ivan Novoseltsev Amkino 85. July 17/37
Uncivilized (A) Dennis Hoey Box Office Nov. 23/37. . .77. Nov. 27/37
Wave, The (G) Native Cast Garrison Apr. 20/37. . .60. May 1/37
Wild Innocence (G) Wendy Munre Clnesound 90. May 29/37
World's In Love, The (A).. Malta Eggerth Viennese May 18/37. . .65. Nov. 20/37
88
MOTION PICTU RE HERALD
March 19, 1938
(THE RELEASE CHART— CONT'D)
SHCIQT
FILMS
[Numbers immediately follow-
ing title designate date re-
viewed; for example, (8-1-37)
August 1, 1937.1
COLUMBIA
BROADWAY COMEDIES
Title Rel. Date Min.
Back to the Woods May I4,'37. !9'/2. .
(3 Stooges)
Big Squirt, The (10-2-37) . Sept. I7,'37tl8
Charlie Chase
Bury the Hatchet (8-21-37). Aug. 6, '37. 19
Calling All Curtains .Oct. I ,'37f 16. . . .
Calling All Doctors July 22/37. l9'/2. .
Cash and Carry (9- 1 1-37) ..Sept. 3/37tl8'/2. .
(3 Stooges)
Doggone Mixup (2-12-38) .. Feb. 4,'38t l8'/2. .
Fiddling Around (2-19-38). Jan. 2l.'38tl7>/2. .
(Collins-Kennedy)
From Bad to Worse June 4/37.17
Charlie Chase
Goofs and Saddles July 2/37. l7'/2. .
Gracie at the Bat Oct. 29/37tl7'/2. .
Andy Clyde
Grand Hooter (6-5-37) May 7/37.l9'/2..
Charlie Chase
Grips, Grunts and Groans
(3-27'37) (3 Stooges) Jan. 15/37.19....
He Done His Duty
(12-18-37) Dec. I0.'37tl7"/a . -
Andy Clyde
Knee Action (2-27-37) Jan. 9/37.17
Andy Clyde
Lodge Night June 11/37.18
Andy Clyde
Man Bites Love Bug
(1-22-38) Dec. 24/37tl8....
Charlie Chase
My Little Feller May 21/37.18....
Andy Clyde
New News (4-17-37) Apr. l/37.l7'/2..
(Collins- Kennedy)
Oh What a Knight Nov. 22.'37f 16'/a ■ •
(Herman Bing)
Old Raid Mule, The Mar. 4/38t.2 rls.
Andy Clyde
Playing the Ponies
(10-23-37) Oct. I5,'37tl7....
(3 Stooges)
Sitter Downers, The
(11-27-37) Nov. 26/37tl6....
(3 Stooges)
Termites of 1938 (1-22-38). Jan. 7/38t/l7
(3 Stooges)
Three Dumb Clucks Apr. 17/37.17....
(3 Stooges)
Time Out for Trouble Mar. I8.'38t.2 rls.
Charlie Chase
Wee Wee Monsieur Feb. I8,'38tl7....
(3 Stooges)
Wrong Miss Wright, The.. June 18/37.17
Charlie Chase
BROADWAY FOLLIES
Brokers Follies (12-1 1-37) ..Dec. 1 5.'37t I O'/a - -
Drug Store Follies
(9-11-37) Sept. 3/37tl0'/2..
Rooftop Frolics ( 10- 16-37) . .Oct. l/37tll
Tlmberland Revels
(11-27-37) .Nov. 5,'37fl0
COLOR RHAPSODIES
Air Hostess, The Oct. 22/37t-8
Bluebird's Baby (3-12-38) .Jan. 2l/38t. 7
Foolish Bunny, The Mar. Il/38t
Foxy Pup, The (6-5-37) .... May 21/37. .6'/». .
Gifts from the Air Dec. l8/37t.7'/2. .
(re-issue)
Hollywood Picnic ( 1-15-38) .. Dec. 18/371.8
Horse on the Merry-Go-
Round, The Feb. l7/38t.6'/2..
Indian Serenade July 16/37. .8
Let's Go (4-17-37) Apr. 10/37. .7'/a. .
Little Match Girl
(11-27-37) Nov. 5/37t.8'/2..
Mother Hen's Holiday May 7/37.. 7
Scary Crows (9-11-37) Aug. 20/37. .8
Skeleton Frolle (2-20-37) . ..Jan. 29/37. .7'/2. .
Spring Festival (8-21-37) . ..Aug. 6/37.. 8
Stork Takes a Holiday, The. June 1 1/37.. 8
Swing, Monkey, Swing
(10-2-37) Sept. 10/37.. 7'/2..
COLUMBIA TOURS
Fifty Year» of Barter May 28/37. .9'/2. .
Haiti's Black Napoleon
(8-21-37) Aug. 6/37. .9....
Title Rel. Date Mln.
Pirate Parts of the Carib-
bean July 2/37.. 9
COMMUNITY SING
(1st Series)
Community Sing (No. 3)
(6-5-37) May 20/37.I0....
Community Sing (No. 4) .. .June 18/37. IO'/2. .
Community Sing (No. 5)
(9-11-37) July 24/37. IO'/2..
(2nd Series)
No. I (9-11-37) Aug. 20/37tl0. . . .
No. 2 (10-16-37) Sept. I7,'37tl0
No. 3 (10-16-37) Oct. l5/37t!0'/2 . .
No. 4 (12-11-37) Nov. 28/37tl0'/2..
No. 5— (1-22-38) Jan. 2l/38fl0
No. 6— Feb. 25/38tl0
No. 7— Mar. I8,'38t
HAPPY HOUR
Aladdin and the Wonderful
Lamp Dec. I8.'37t.3rls.
Goose Girl, The May 30/37.. 3 rls.
Old Woman in the Woods,
The .Apr. 23/37. .3 rls.
KRAZY KAT CARTOONS
18. Krazy's Race of Time
(6-26-37) May 6/37. .7....
19. Masque Raid, The June 25/37. .7
20. Railroad Rhythm Nov. 20/37t.9'/2. .
21. Sad Little Guinea Pigs. Feb. 22/38f.l rl..
22. Auto Clinic, The .Mar. 4/38t.6'/2..
SCRAPPY CARTOONS
Canine Capers Sept.l6/37t.6'/2..
Clock Goes 'Round and
'Round (11-20-37) Oct. I6,'37t.6
Dizzy Ducks (12- 19-36) .. ..July 18/37. .6'/2. .
Fire Plug, The (1 1-13-37) .. Oct. I6,'37f.6
New Homestead, The
(2-12-38) Jan. 7.'38t.7....
Scrappy's Music Lesson. ... June 4/37. .7
Scrappy's News Flashes
(1-22-38) Dec. 8/37t-6
Scrappy's Playmates Mar. Il/38t.l rl..
Scrappy's Trip to Mars Feb. 4,'38t.lrl..
SCREEN SNAPSHOTS
No. .9 .May 22/37.10....
No. 10— June 4/37.. 9....
No. II— June 25/37. IO'/2..
No. 12— (10-16-37) Aug. 13/37.10....
No. 13— (10-16-37) Sept.10,'37.10....
(New Series)
No. I— 10-16-37) Sept.l7/37tlO
No. 2— Oct. l5/37t.9'/2..
No. 3— (12-11-37) Nov. l8/37t.9'/2. .
No. 4— Dec. 24/37tl0
No. 5— Jan. 7/38t.9'/2..
No. 6— (3-5-38) Feb. 4/38tlO
No. 7— Mar. 4,'38f.l rl..
SPECIAL
SPORT THRILLS
Cadet Champion (12-1 1-37) . Dec. I7,'37t .9'/2. .
Feminine Fun Feb. l8/38t.9'/2..
Fit to Win (6-12-37) May 7/37. .9'/2..
Future Stars Aug.30,'37..9
Golf Magic (9-11-37) Aug. 16/37.. 9....
Riding the Waves June 4/37.10
Set 'Em Up Oct. 29/37t.9'/2. .
Snow Foolin' (2-12-38) Jan. 2l/38tl0....
Sport of the Seasons June 25/37. .9
Sport's Greatest Thrills
(8-21-37) Aug. 3/37. .9....
Trotting Thoroughbreds
(10-16-37) Sept.30/37t.9'/2..
Unusual Hunting Mar. I5,'38t
STRANGE AS IT SEEMS
Boy Who Saved a Nation,
The (1-22-38) Dec. IO/37t.9'/2. .
Little Jack Horner
(10-2-37) Sept.l6/37t.6'/2..
Silver Threads (12-1 1-37) .. Nov. I2.'37t IO'/2. .
WORLD IN COLOR
Beautiful Bermuda Sept. I0,'37t
City of the Golden Gate
(11-20-37) Oct. IO/37t.9'/2..
El Salvador (2-12-38) Jan. I5.'38t.9....
EDUCATIONAL
[Distributed through
Twentieth Century-Fox]
Title Rel. Date Min.
SONG AND COMEDY HITS
All's Fair Feb. 25/38tl0. . . .
Ask Uncle Sol (10-23-37) .. .Oct. 8,'37tll....
Big Apple. The ( 10-2-37) . .Sept. I7,'37t. 9. .. .
Calling All Crooners
(12-4-37) Nov. I9,'37tl0'/i..
How to Dance the Shag Dec. I7,'37t.8
Title Rel. Date Mln.
Love Goes West (1-15-38) .. Dec. 3l/37tl0'/2. .
Miss Lonely Hearts
(10-30-37) Sept.24/37tl0'/2..
Pot Luck (8-14-37) Aug. 6/37tM....
Rhythm Saves the Day
(12-4-37) Oct. 29.'37tl I
Trailer Paradise Nov. 26/37t-9
TERRY-TOONS
Barnyard Boss, The Dec. 24/ 37t.6'/2. .
Billy Goat's Whiskers, The. . Dec. IO/37t.6'/2..
Bugs Beetle and His
Orchestra Jan. 2l/38t.6'/2. .
Close Shave, A Oct. l,'37t.6'/2. .
Dancing Bear, The ..
(11-6-37) Oct. l5/37t.6'/2..
Dog and the Bone, The
(11-27-37) Nov. I2,'37t.6
Farmer Al Falfa in Trailer
Life Aug. 20/37t.5'/2. .
Gandy the Goose Mar. 4,'38f.6
Happy and Lucky Mar.l8/38t.6'/2. .
His Off Day Feb. 4/38t.6'/2..
Homeless Pup, The July 23/37.. 7
Just Ask Jupiter (2- 19-38) . Feb. l8/38t-6....
Kiko's Cleaning Day
(10-2-37) Sept.l7/37t.6Vi..
Lion Hunt, The ( I- 15-38) . Jan. 7/38t.7....
Mechanical Cow, The June 25/37.. 7
Ozzie Ostrich Comes to
Town May 28/37.. 7
Paper Hangers, The
(8-14-37) July 30/37.. 7
Pink Elephants July 9/37.. 7
Play Ball June 1 1/37. .6
Puddy's Coronation May 14/37.. 7
Saw Mill Mystery, The .Oct. 29/37t.6'/2. .
Timid Rabbit, The Nov. 26/37t.6'/2 . .
Villain Still Pursued Her,
The Sept. 3/37t.6'/2..
TREASURE CHEST
Crystal Ballet May 28/37. 1 1
Grey Owl's Little Brother. .. Dec. 24/37tlO
How to Ski Aug. 20,'37f|l
Kingdom for a Horse Mar. 4/38t.lrl..
Not so Dumb Dec. IO/37t.9. . . .
Ornamental Swimming June 4/37.10....
Private Life of the Gannets
(9-25-37) Sept.lO/37tll
Return of the Buffalo Mar. 8,'38t.l rl..
Sky Fishing Feb. 25/38t.9'/2. .
Songbirds of the North
Woods (2-12-38) Feb. Il/38tl0
Songs of the Danube May 7/37.. 9
Top Dogs .Mar. 25/38t.lrl.
TWO-REEL COMEDIES
Affairs of Pierre, The
(7-31-37) Aug. 6/37tl9....
Air Parade (2-12-38) Jan. I4.'38tl9
Bashful Ballerina
(10-2-37) Sept.l7,'37t20....
Bashful Buckaroo, The Dec. 3/37tl9'/2. .
Beautiful But Dummies Mar. 25,'38t.2 rls.
Cupid Takes a Holiday
(2-19-38) .Feb. 4/38tl5....
Dates and Nuts (1-15-38) .. Dec. 3l/37tl9
Dime a Dance Dec. 24,*37f l9'/2. .
Freshies May 7/37.17....
Getting an Eyeful
(1-22-38) Jan. 2l.'38f 18
Girls Ahoy! .June 1 1/37. 17
Going, Going, Gone Oct. 6/37fl8
Hamlet and Eggs June 18/37. 16. .. .
Heir Today Nov. 5/37tl8
Her Accidental Hero May 21/37.17....
Hl-Ho Hollywood Jan. 7,'38tl6
Holding the Bag May 14/37.19
Hurray for Hooligan
(12-4-37) Nov. I9,'37tl7....
Koo-Koo Correspondence
Skool, The Nov. I9,'37tl8
Love and Onions Mar. I I,'38tl9
Love in Arms May 28/37. 18.. . .
Meet the Bride Oct. 29/37tl7
Miss They Missed, The
(2-12-38) Jan. 28/38tl8....
Montague the Magnificent
(8-14-37) Aug. 27/37tl8....
Playboy Number One
(12-4-37) Nov. 26/37tl7....
Silly Night (10-23-37) Oct. I,*37tl9
Slacks Appeal Aug. I3,'37tl9
Smart Way, The (1 0-30-37). Oct. I5,'37tl8
Sweeties Sept. 3/37tl5
That's the Spirit June 25/37. 17
Timid Ghost, The Sept.24/37tl6. . . .
Uncle Sol Solves It Feb. Il/38tl5
Wanna Be 8 Model Feb. 25/38tl6
Who's Crazy? Aug. 20/37tl9. . . .
Will You Stopl (10-2-37). .Sept.l0/37tl7....
Who's Who? Oct. 22/37t20
HOFFBERG
Title Rel. Date Min.
Baltimore, Home of Wally
Simpson
Bamboo (5-29-37) July 16/37.10...
Blow, Bugle, Blow
Broadway Dance Parade June 15/37. 10. . .
Hollywood Magic (5-29-37) 10...
In Shanghai (6-5-37) July 16/37.12...
Isle of Paradise July 30/37.20...
Skiing on Your Feet Jan. I4,'38t
Spanish interlude, A June 15/37
COLOR
Catalina Island Nov. I2,'37t
Personalities on Parade
Yellowstone Park
IMPERIAL
Title Rel. Date Min.
EDGAR GUEST POETIC GEMS
Boyhood 8..
Early in the Mornin' 9..
Old Prospector, The 9..
NOVELTIES
Napoleon's Waterloo 8..
Nero 8..
PORT 0' CALL
City of the Sun 9..
Last Resort, The 9..
Mother Ganges 9..
WORLD IN COLOR
Dream Harbor 8..
MGM
Title Rel. Date Min.
CAPTAIN AND THE KIDS
Blue Monday Feb. 5/38t.9...
Cleaning House (3-5-38)... .Feb. I9,'38t.8...
CRIME DOESN'T PAY
No. 10 — It May Happen to
You (8-14-37) June 5/37.21..
No. 1 1 — Soak the Poor
(IO-2'37) Aug. 21/37.16..
No. 12— Give Till It Hurts
(11-13-37) Sept. 18/37. 20..
No. 13 — Behind the
Criminal (12-4-37) Oct 30/37t2l..
No. 14— What Price Safety.. Feb. 5/38t2l...
FITZPATRICK TRAVEL TALK8
Chile, Land of Charm
(11-20-37) Oet. 30/37t.9. ...
Copenhagen Nov. 27/37t-9. .
Floral Japan July 24/37. .8..
Glimpses of Austria Feb. I9,'38t.9..
Glimpses of New Brunswick . Mar.l9,'38t- 8. . .
Glimpses of Peru
(10-2-37) Sept. 4/37t.8...
Land of Incas Dec. 25 /37.. 8..,
Natural Wonders of the
West (2-5-38) Jan. 22/38t.9..
Rocky Mountain Grandeur
(7-24-37) May 29/37.. 9..
Serene Siam (6-26-37) Oct. 2/37f.9..,
Stockholm, Pride of Sweden
(11-13-37) Oct. 2/37t.9...
HARMAN-ISING
(Happy Harmonies)
31 — Hound and the Rabbit,
The (6-26-37) May 29/37.. 8..
32 — Wayward Pups
(8-14-37) July 10/37. .9...
33 — Bosko and the
Cannibals Aug. 28/37. 10. .
34 — Little Buck Cheeser
(1-8-38) Dec. 15/37.. 8...
35— Bosko In Bagdad Jan. 1/38.10...
36— Pipe Dream Feb. 5/38.. 8..,
37— Little Bantamweight.. . Mar. I2,'38t.8...
HISTORICAL MYSTERIES
Captain Kidd's Treasure — Jan. 22/38tl0...
Face Behind the Mask, The Mar.l9/38t
King Without a Crown, The
(11-20-37) Oct. 9/37t.9...
Man in the Barn, The
(1-1-38) Nov. 20/371-10...
Ship That Died, The Feb. I9,'38tl0...
M-G-M MINIATURES
Boss Didn't Say Good
Morning, The (10-2-37) .. .Oct. 1/37.10...
Have Courage (7-24-37) .. ..June 12/37.10...
Life In Some Town. U.S.A.. Feb. 26/38t
Optical Poem, An Mar.ll/38t. 7. . .
Pacific Paradise (10-16-37). Aug. 28/37. 10. . .
Rainbow Pass (10-30-37)... Oet. 9/37.10...
What Do You Think, No. 2
(2-12-38) .Dee. 25/ 37tl0...
What Do You Think, No. 3. Jan. 15,*38tl I - - -
MUSICAL COMEDIES
Canary Comes Across, The
(2-5-38) Jan. 29/38t2l...
March 19, 1938
MOTION PICTURE HERALD
89
(THE RELEASE CHART— CONT'D)
Title Rel. Date Mln.
Girl's Best Years, A
(2-20-37) Dec. 25/37. 19...
Our Gang Follies of 1938
(1-8-38) Dec. I8.'37t2l —
Stroke of Genius Feb. 5/38tll...
Sunday Night at Trocadero
(10-23-37) Oct. 2,'37t20...
OUR GANG
Bear Facts Mar. 5,'38fll...
Canned Fishing Feb. I2.'38tl I —
Fishy Tales Aug. 28/37. 1 1...
Framing Youth (10-2-37) . ..Sept. 1 1, '37t II .. .
Mail and Female Nov. I3,*37tt I —
Night 'IT Gales July 24/37. II...
Pigskin Palooka (I I -27-37). Oct. 23/37 til...
Roamin' Holiday (7-31-37). .June 12/37.11...
Three Men in a Tub Mar. 26. '381
PETE SMITH SPECIALTIES
Candid Cameramaniacs
(1-1-38) Dec. I l.'37t.9 —
Decathlon Champion
( 1 1 -27-37) Nov. 20/37t 10...
Equestrian Acrobatics Aug. 14/37.. 8...
Friend Indeed (1-1-38) Jan. l/38tlO...
Golf Mistakes (6-26-37) ... .June 12/37. 10. . .
Jungle Juveniles (1 1-6-37) . .Oct. 2/37t.9...
Jungle Juveniles, No. 2
(2-5'38) Jan. 29/38f.9...
La Savate Mar. I2,'38t .8. . .
Olympic Ski Champions
(11-7-36) July 3/37.10...
Penny's Party Apr. 9/38t.9...
Pigskin Champion
(9-25-37) Aug. 14/37.11...
(Exploitation: Oct. 30/37, p. 87.)
Romance of Radium
(10-23-37) Oct. 23/37.10...
Ski Skill (4-10-37) Oct. 23/37.10...
(Reviewed under the title, "Ski Thrill")
Sports on Ice July 24/37.10...
Three on a Rope Feb. I9,'38tl0...
RE-ISSUES (1937-8)
Beau Hunks (9-5-31) Sept.l8,'37t37. . .
Blotto (2-15-30) Oct. 30/37t26...
County Hospital (4-23-32) ..Jan. 22,'38tl7...
Perfect Day, The (3-18-27) Dec. Il/37t20...
ROBERT BENCHLEY
How to Figure Income Tax. . Mar. I9,'38t .8. . .
How to Start the Day
(10-16-37) Sept.il/37tl0...
Night at the Movies, A
(11-20-37) Nov. 6/37tl0...
SPECIAL
Jimmy Fidler's Personality
Parade (1-29-38) Jan. 8/38t20...
New Audioscopiks, The
(2-5'38) 8...
PARAMOUNT
Title Rel. Date Mln.
BETTY BOOP CARTOONS
Be Up to Date (2-26-38) ... Feb. 25, '38t. 7. . .
Candid Candidate, The
(9-25-37) Aug.27,'37t.7...
Ding Dong Doggies July 23/37f.7...
Foxy Hunter, The Nov. 26/37t.l rl.
Honest Love and True Mar.25,'38t.7...
Impractical Joker, The
(7-3-37) June 18/37. .7...
New Deal Show, The
(10-16-37) Oct. 22/37t.7...
Pudgy Picks a Fight
(5-22-37) May 14/37. .8...
Riding the Rails (2-26-38). Jan. 28,'38t.7...
Service with a Smile Sept.24/37t/.7. . .
Zula Hula (1-15-38) Dec. 24,'37t.7...
COLOR CLASSICS
Car-Tune Portrait, A
(7-3-37) June 25/37.. 7...
Educated Fish (I I -13-37) .. Oct. 29/ 37t.7...
Little Lamby (1-8-38) Dec. 3l/37t.7...
Peeping Penguins (9-l8'37) . Aug. 27/37t.7. . .
Tears of an Onion Feb. 25/38t
HEADLINERS
Friml Favorites (7-3-37) June 4/37.11...
Rudolph Friml, Jr., and Orch.
From the Minuet to the Big
Apple Nov. I9,'37t
Hlmber Harmonies (2-26-38). Jan. 28,*38tl I
Hollywood Star Reporter,
No. 2 (10-16-37) Oct. 29/ 37 til...
Hula Heaven ( 10-16-37) .. ..Oct. l/37tll...
Eddie Peabody
Installment Collector, The... July 2/37.10...
Fred Allen
Lot's Go Latin (9-25-37) .. Sept.l0/37tl I .. .
Xavier Cugat and Orch.
Listen to Lucas (2-26-38) .. Feb. I8.'38tl0. . .
Title Rel. Date Mln.
Meet the Maestros Jan. 7/38t
Night in Manhattan July 30/37.11...
Oh Kay, Rhythm (1-8-38). Dec. I7.'37fl0...
Queens of Harmony Aug. 20/37tll ...
Phil Spitalny and Girl Orch.
Star Reporter, No. 3 Mar.lO.'38t
Swing, Hutton, Swing May 7/37.11...
Ina Ray Hutton and Orch.
MUSICAL ROMANCE
(In Color)
Schubert's Serenade July 23/37.. 9...
Song of the Islands
(5-22-37) May 21/37.10...
PARAG RAPH ICS
Accent on Beauty (I -8-38) .. Dec. 3l/37tl0...
California Giant Jan. 28/38t
Aviator Shorty July 23/37.10...
Circus Comes to Town, The
(7-3-37) June 25/37.10...
Cowboy Shorty (10-16-37) . ..Oct. 8/37tl0...
Gold (3-12-38) Feb. 25,'38tl0...
Inventor, The ( 10-23-37) .... Nov. 5,'37tl I —
It's a Good Stunt (9-25-37) . Sept. 1 0/37 1 1 0 . . .
Jungle Glimpses Mar.25/38tl0. . .
Killer of the Tonto Aug. I3,'37tl0. . .
Nobody Home Apr. 2/37.10...
Safety in the Air (5-22-37) May 28/37.10...
Tuna Dec. 3,'37t
PARAMOUNT PICTORIAL
No. 9 — Moonlight and
Shadows — Rooftops of
Manhattan — Blackie and
Brownie Apr. 9/37.10...
No. 10 — Sailboat Time —
Twilight on the Trail —
Magnetic Music (5-22-37). May 7/37.10...
No. II— Fishing Highlights. June 4/37.11...
No. 12— (7-3-37) July 2/37.10...
NEW SERIES
No. I — Ain't Nature Old
Fashioned — Where East
Meets West — Hollywood
Music Man Aug. 6,'37t.l rl.
No. 2 — Let's Count Horses
— Nova Scotia Faces the
Sea — Record Making
(9-18-37) Sept. 3/37tl0...
No. 3 — Modern Czecho-
slovakia — Southern
Sketches — Doing Broad-
way In Style (10-16-37) .. Oct. I,'37tl0...
No. 4 — Tropital Toppers —
Huckleberry Harvest —
Steel Never Dies
(11-6-37) Nov. 5/37tl0...
No. 5— Dec. 3/37t
No. 6— Jan. 7/38t
No. 7— (2-26-38) Feb. 4/38tl0...
No. 8— Mar. 4/38t
POPEYE THE SAILOR
Football Toucher Downer Oct. I5,'37t
Fowl Play Dec. I7,'37t
House Builder-Upper, The. .Mar.l8/38t
I Like Babies and I nflnks
(10-2-37) Sept.l7,'37t.7...
I Never Change My
Altitude Aug.20/37t.7...
Learn Polikeness (2-26-38) .. Feb. I8,'38t.7...
Let's Celebrake Jan. 2l,'38t
Lost and Foundry July 16/37.. 7...,
Morning, Noon and Night
Club (6-26-37) June 18/37. .7. . .
Paneless Window Washer,
The (2-27-37) Jan. 22/37.. 7...
Popeye the Sailor Meets
AM Baba and the Forty
Thieves Nov. 26/37t.2 rls
(Color Special)
Protex the Weakerlst
(ll-20-'37) Nov. I9.'37t.7...
Twisker Pitcher, The May 21, '37. .7...
PARAMOUNT SOUND NEWS
Two Editions Weekly
POPULAR SCIENCE
(In Color)
No. 6 July 2/37.11...
NEW SERIES
No. I (9-18-37) Sept. 3/37tl0...
No. 2 (11-20-37) Nov. I2,'37tl0...
No. 3 Jan. I4,'38t
No. 4 Mar. I8,'38t
SCREEN SONGS
Magic on Broadway Nov. 26/37t.l rl.
Jay Freeman and Orch.
Please Keep Me In Your
Dreams (5-22*37) May 28/37.. 8...
Henry King and Orch.
Title Rel. Date Min.
Thanks for the Memory Mar.25,'38t.8. . .
Whispers in the Dark
(10-9-37) Sept.24,'37t.7...
You Came to My Rescue July 30/37. .8...
Shep Fields and Orch.
You Took the Words Right
Out of My Heart(2-l9-38).Jan. 28/38t.7...
GRANTLAND RICE SPORTLIGHTS
(NEW SERIES)
No. 37— Swing Stars
(5-22-37) May 14/37.10...
No. 38 — Pan-American
Champion (7-3-37) June 1 1/37. 10. . .
No. 39— Rhythm of the
Game (7-10-37) July 9/37.10...
No. 40— Aquabats Aug. !3.'37f 10. . .
No. 41— Picking Pets
(10-2-37) Sept.lO,'37tlO...
No. 42 — Four Smart Dogs
(10-16-37) Oct. 8/37tl0...
No. 43 — Pick Your Favorite
(11-6-37) Nov. 5,'37tl0...
No. 44— Ball Tossers Dec. 3/37t
No. 45— Water, Water
Everywhere (1-15-38) ....Dec. 3l/37tl0...
No. 46 — Good Looking
Winners (2-26-38) Jan. 28/38tlO...
No. 47 — A Fascinating
Adventure (2-26-38) Feb. 25/38tlO...
No. 48 — Cops and Robbers. . Mar.25/38t 10. . .
UNUSUAL OCCUPATIONS
(In Color)
No. I Aug. 6/37t.l rl.
No. 2 (10-16-37) Oct. 8.'37tl0
No. 3 (1-22-38) Dec. I0/37tl0...
No. 4 (2-26-38) Feb. Il,'38tl0...
No. 5 Apr. l5/38t ,
SPECIAL 3-REEL SHORT
(Distributed by Paramount)
River, The (12-11-37) 31...
RKO RADIO
Title Rel. Date Min.
CONDOR MUSICALES
Frozen Affair, A (8-26-37) . .Sept.l7,'37t 10. . .
Murder in Swing Time
(9-4-37) Sept.27/37tlO...
Prairie Swingeroo
(12-25-37) Oct. I5,'37tl0...
LEON ERROL COMEDIES
Dummy Owner, The
(1-1-38) Jan. 7,'38tl9...
His Pest Friend Mar.il/38tl8...
Rented Riot, A Nov. 5/37tl7...
Should Wives Work
(10-9-37) Sept.lO/37tl9...
HEADLINER SERIES
4 — Swing Fever July 25/37.20...
1937-38
No. I — Trailing Along
(10-16-37) Oct. 8/37tl6...
No. 2— Music Will Tell
(1-1-38) Feb. I I,*38fl7
EDGAR KENNEDY COMEDIES
Dumb's the Word June 11/37.18...
Ears of Experience (1-1-38) .Jan. 28/38tl8...
Edgar and Goliath
(12-25-37) Nov. I9,'37tl7...
False Roomers Mar.25,'38tl7. . .
Morning Judge (10-16-37) .. Sept.24/37t 18. . .
Tramp Trouble Aug. 6/37.16...
MARCH OF TIME
No. 10 May 14/37.18...
No. II June 11/37.18...
No. 12 July 9/37.18...
No. 13 Aug. 6/37.18...
1937-38
No. I (9-11-37) Sept. 3,'37fl7. . .
No. 2 Oct. I,'37t20...
No. 3 Oct. 29,'37t2l...
No. 4 Nov. 26,'37t20...
No. 5 (1-1-38) Dec. 25/37tl8...
No. 6 Jan. 2l,'38tl6...
MICKEY MOUSE
Boat Builders Feb. 25/38t .7. . .
Clock Cleaners, The
(8-28-37) Oct. I5,'37t.8...
Donald's Better Self
(2-26-38) Mar. Il/38t.8...
Donald's Ostrich (I -I -38) . . . Dec. I0,'37t.9
Hawaiian Holiday
(9-4-37) Sept.24,'37t.8...
Lonesome Ghosts ( 12-25-37) . Dec. 24,'37t.9...
Old Mill, The Nov. 5,'37t.9...
Pluto's Quinpuplets Nov. 26/37t .9. . .
Title Rel. Date Mln.
Self Control (1-22-38) Feb. I l.'38t-8
NU-ATLAS PRODUCTIONS
Deviled Ham (1-22-38) Apr. 28/38tl0. . .
Latin Rhythm (3-5-38) Feb. I8,'38tll...
Phoney Boy (12-25-37) Nov. l9/37tll...
Radio Hookup, A Jan. 25,'38tl0...
Rhythm in a Night Court
(9-4-37) Sept.24,'37t.9...
Sweet Shoe (1-1-38) Jan. l4/38tll...
PATHE NEWS
Released twice a week
PATHE PARADE
No. I (10-16-37) Sept.l0,'37tl3...
No. 2 (12-18-37) Nov. 5/37tll...
No. 3 (1-22-38) Dec. 3l/37tl0...
No. 4 (2-26-38) Feb. 25/38tl0. . .
PATHE REVIEWS
Released once a month
PATHE TOPICS
Released seven times a year
RADIO FLASH COMEDIES
Many Unhappy Returns Oct. 22/37tl7...
Stupor-Visor, The (I -22-38) . Feb. 25,'38t 17. . .
RADIO MUSICAL COMEDIES
Harris in the Spring
(12-25-37) Dec. 3/37t20...
Mississippi Moods
(7-31-37) July 23/37.17...
That Man Samson May 28/37.19...
Twenty Girls and a Band
(1-22-38) Apr. 8/38tl8...
RKO PATHE SPORTSCOPE
In the Swim (3-5-38) Feb. I8.'38tl0...
White Magic Jan. 28,'38tI0...
SMART SET
Rhythm Wranglers
(12-25-37) Dec. I7,'37tl9...
SPECIAL
Quintupland (2-26-38) Feb. I8.'38tl9
SPORTS WITH BILL CORUM
Beach Sports June 4/37.. 9'/2.
Golf Timing (8-21-37) July 23/37.11...
Royal Steeds July 2/37.10...
SUPERBA COMEDIES
Wife Insurance (8-14-37) .. .July 9/37.16...
Wrong Romance, The May 14/37.19...
WORLD ON PARADE
Circus Winter Quarters May 14/37.11...
Florida Cowboy June 1 1,'37. .9'/a-
Jungle Playmate July 30/37. .9...
Workshops of Old Mexico. . .July 9/37.11...
STATE RIGHTS
Title Rel. Date Mln.
ASTOR
Carmen (5-29-37) 9...
Halt! Who Goes There7
(5-29-37) 9...
DEVLIN
Hong Kong, Gateway to
China (2-19-38) 1 1...
Manila (2-26-38) 1 1...
Singapore (2-26-38) II...
JAM HANDY
New Day, A (12-25-37) 12...
MODERN
America Marching On
(1-29-38) to...
U. S. DEPT. OF AGRICULTURE
I Pledge My Heart (8-7-37) II...
SANDERS
Life in Lapland (2- 12-38) . . Feb. I8.'38t .8'/».
20TH CENTURY-FOX
Title Rel. Date Mln.
ADVENTURES OF THE
NEWSREEL CAMERAMAN
Bone Bender Parade, The
(8-14-37) Aug. 6/37.10...
Filming Modern Youth Oct. l/37f ,
Filming Nature's Wonders. . Dec. 3/37t ,
Laughing at Fate
(11-27-37) Nov. 5,'37t.9'/j.,
Motor Maniacs (9-25-37) ... .Sept. 3/37tlO
Trailing Animal Stories
(1-22-38) Jan. I4,'38t.9...
MAGIC CARPET SERIES
Dude Ranch, The Oct. 8/37t
Italian Libya (12-4-37) Nov. I2,'37tl0. . . .
Land of the Maple Leaf.
The (1-22-38) Dec. I0.'37t10
Mexican Mural ( 10-16-37) . .Sept. 3/37t.9'/j.,
Modern Dixie (2-12-38) Jan. 28/38tl0
Portraits of Portugal
(8-7-37) Aug. 6/37.10...,
90
MOTION PICTU RE HERALD
March 19, 1938
(THE RELEASE CHART— CONT'D)
UNITED ARTISTS
Title Rel. Date Mill.
MICKEY MOUSE
109. Worm Turns, The
d-23'37) Apr. I7,'37t.8'/a. .
110. Magician Mickey June 1 7,'37t .8'/2 . .
111. Mickey's Amateurs
(6-19-37) June 4,'37t.l rl..
112. Moose Hunters Aug. 5,'37t.9....
SILLY SYMPHONIES
112. Little Hiawatha
(6-26-37) May ll,'37t
113. Modern Invention
(6-26-37) June I7,'37t
UNIVERSAL
Title Rel. Date Min.
GOING PLACES with LOWELL THOMAS
No. 38 (7-24-37) July 26/37. 10....
No. 39 (10-23-37) Oct. I8,'37t.9
No. 40 (12-4-37) Nov. l,'37t-9
No. 41 (12-11-37) Nov. I5,*37t.9
No. 42 Nov. 22/37t.9
No. 43 : Dec. 6,'37t-9
No. 44 Jan. 3,'38t.9....
No. 45 (2-26-38) Jan. 29,'38t.9
No. 46 Feb. 28,'38t.9....
No. 47 Mar.2l/38t.9'/2..
No. 48 Apr. 1 1 ,'38t .9
MEANY-MINY-MOE CARTOONS
Air Express (10-2-37) Sept.20,'37t.6. . . .
Country Store (8-7-37) July 5,'37..7....
Fireman's Picnic (10-16-37). Aug. I6.'37. .6'/2..
Ostrich Feathers ( 10-2-37) . .Sept. 6,'37t.7....
Rest Resort (10-16-37) Aug.23,'37. .7
Stevedores, The May 24/37. .7. .. .
MENTONE MUSICAL COMEDIES
All Aboard (11-6-37) Dec. I,'37tl7
Alpine Cabaret (8-14-37) .. .Aug. 4/37.10
Bargain Matinee (3-20-37) .. Apr. 14/37.10....
Cocktail Party, The
(5-15-37) May 12/37. 10
Down on the Barn
(2-26-38) Feb. 23/38tl7
Hawaiian Capers (9-18-37) . .Sept. 8/37tl7
Oh, Say Can You Hear?
(12-18-37) Dec. 29/37tl5....
Rhapsody in Zoo (12- 1 1 -37) .Jan. 26/38tl5'/2..
Shoes with Rhythm
(5-15-37) June 9/37.10
Show for Sale (10-30-37) .. Nov. 3,*37t2l
Singing Bandit, The
(7-3-37) July 7/37.10....
Somewhere In Paris
(3-5-38) Mar. 23,'38tl7....
Teddy Bergman's Bar-B-Q
(10-16-37) Oct. 6,*37tl9
OSWALD CARTOONS
Dumb Cluck (12-11-37) Dec. 20/37t.7...
Feed the Kitty Mar.l4,'38t 7
Football Fever ( 12-4-37) .... Nov. 1 5,'37t -7
Keeper of the Lions
(11-13-37) Oct. IB/37t.7
Lamplighter, The Jan. 10. '381.7
Love Sick (11-6-37) Oct. 4/37t/.8...,
Man Hunt Feb. 7,'38t ,
Mechanical Handy Man
(I0-3J-37) Nov. 8/37t/.7....
Mysterious Jug, The
(12-11-37) Nov. 29,'37t.7...
Playful Pup, The
(7-31-37) July 1 2/37. .7
Trade Mice Feb. 28/38f.7. . .
Trailer Thrills (5-15-37) .... May 3/37. .7...
Wily Weasels, The June 7/37.. 7...
Yokel Boy Makes Good
(3-12-38) Feb. 2l/38t.7...
STRANGER THAN FICTION SERIES
No. 36— Novelty (4-17-37) .. May 24/37. .8. . .
No. 37— Novelty (7-3-37) .. .June 21/37. .B'/j.
No. 38— Novelty (5-15-37) . .July 19/37. .9...
No. 39— Novelty (7-24-37) . .Aug. 16/37. .9...
No. 40— Novelty (9-18-37) . .Sept. 6/37t.9...
No. 41— Novelty Oct. 4/37t/.9...
No. 42— Novelty Nov. l/37t.9...
No. 43— Novelty (12-4-37) .. Nov. 29/37t. 9. . .
No. 44— Novelty ( 1 2- 1 1 -37) . Dec. 27/37t . 9. . .
No. 45— Novelty (2-26-38) .. Jan. I7,'38t.9...
No. 46— Novelty Feb. 2l/38t/.9...
No. 47— Novelty Mar.l4/38t.9. . .
No. 48— Novelty Apr. 4/38t.8'/2.
UNIVERSAL SPECIAL
Bombing of the U. S. S.
Panay Dec. 30/37t23 . . .
Breathless Moments Feb. 28/38119...
Hollywood Screen Test
(8-14-37) Aug. 30/37t2l...
VITAPHONE
Title Rel. Date Min.
BIG TIME VAUDEVILLE REEL
Vltaphone Diversions Apr. 3/37.10...
Smith and Dale
Title Rel. Date Min.
Nickel Lowdown May 1/37.10..
Charles Kemper
Vitaphone Funsters
(6-12-37) May 29/37.1 1..
Johnny Burke
Vaude- Festival June 26/37
Fritz and Jean Hubert
Vaudeville Hits July 17/37
Elaine Arden
Vitaphone Broadwayites ... .Aug. 21/37. 10. .
Medley- Dupree
BROADWAY BREVITIES
Movie Mania May 8/37.20..
Dave Apollon
Musical Operation, A May 15/37.20.
Frank Gaby- Virginia Verrill
Day at Santa Anita May 22/37. 18.
Sybil Jason
Sound Defects (6-12-37) ... June 5/37.22.
Rufe Davis
Joe Palooka in "Thirst Aid" .June 12/37.20.
Robt. Norton- Beverly Phalen
Rhythm Roundup, The June 19/37.21 .
Estelle Taylor
Little Pioneer, The
(7-10-37) July 3/37.19.
Sybil Jason
Newsboy's Nocturne
(7-10-37 ) July 10/37.20.
Lane, Tree & Edwards
Flowers from the Sky
(8-21-37) July 24/37.22.
Josephine Huston
Cut Out for Love Aug. 2/37....
Donald Novis- Dorothy Dare
Du Barry Did All Right Aug. 7/37
Irene Bordonl
Doctor Cupid Sept. 4/37t...
Ken Murray-Oswald
Postal Union Sept. Il/37t...
Georgie Price
Littlest Diplomat, The
(9-11-37) Sept.25,'37t20.
Sybil Jason
Ups and Downs Oct. 9,'37t...
Hal Le Roy
Starlets (11-20-37) Oct. 23,'37t20.
Toot Sweet Nov. 6/37t...
Fifl D'Orsay-Rufe Davis
Joe Palooka in "Calling
All Kids" Nov. 20/37tl7.
Man Without a Country, The . Nov. 27/37t . . .
John Litel
Here's Your Hat Dec. Il/37t.2
Cookie Bowers
One On the House Dec. I8,'37t.2
Willie, West, McGinty
Wedding Yells Jan. I,'38t20.
Ken Murray-Oswald
Script Girl Jan. IS.'38t
Cross and Dunn
Romance Road Jan. 29,'38tl9.
Walter Cassel-Anne Nagel
Candid Kid, The (2-26-38) . Feb. I2.'38f20.
Josephine Huston
Waiting Around (2-26-38) .. Feb. 20/38t20.
Frank Libuse
Little Me Mar. 5/38t...
Win! Shaw
Romance of Louisiana Mar. I2,'38t. . .
Addison Richards
Under the Wire Mar.26/38t . . .
Joe and Asbestos
COLORTOUR ADVENTURE
(In Color)
Alpine Grandeur May 15/37.10.
Gateway to Africa
(6-12-37) June 12/37.10.
Land of the Magyar
(7-10-37) July 3/37....
Crossing the Sahara Aug. 14/37
Long Bri ght Land (9-11 -37) . Sept.25/37t 1 0
It's Work Oct. 23/37f..
Mysterious Ceylon Nov. 20/37t. . .
Land of the Kangaroo
(11-20-37) Dec. I8,'37tl0
India's Millions Jan. 8/38t..
Malayan Jungles (2-5-38) ... Feb. 5/38tl0
What the World Makes Mar. 1 2.'38t - .
FLOYD GIBBONS'
"YOUR TRUE ADVENTURE"
Attic of Terror (9-1 1 -37) . . .Sept.l8/37tl2
playing with Danger
(11-20-37) Oet. 30,'37tl3
Danger — High Voltage Dec. 4/37t.l
Alibi Mark Dec. 25/37t.l
Bolted Door, The (2-5-38) . Jan. 22/38t<3
Hit and Run (2-26-38) Feb. 19/38112
Shopgirl's Evidence Mar. I9,'38f . . .
LOONEY TUNES
No. 35 — Porky and Gabby
(6-12-37) May 1 5/37.. 8,
Title
No. 36 — Porky's Building..
No. 37 — Porky's Super
Service (7-10-37)
No. 38 — Porky's Bad Time
Story
No. 39 — Porky's Railroad
(8-14-37)
No. 40 — Get Rich Porky...
No. 41 — Porky's Garden...
No. 42 — Rover's Rival
No. 43 — The Case of the
Stuttering Pig
No. 44 — Porky's Double
Trouble (11-20-37)
No. 45 — Porky's Hero
Agency
No. 46 — Porky's Poppa ...
No. 47 — Porky at the
Crocadero
No. 48 — What Price Porky.
No. 49 — Porky's Phoney
Express (2-26-38)
Rel. Date Min.
June 19/37. .8...
July 3/37.. 8...
July 24/37.. 7...
Aug. 7/37. .7...
Aug. 28/37
.Sept. 1 1 ,'37
Oct. 9/37t
.Oct. 30,'37t
.Nov. I3,'37t.7...
Dec. 4/37t.7...
Jan. I5,'38t
Feb. 5/38t.7...
Feb. 26/38t
Mar. I9/38TII...
MELODY MASTERS
Jack Denny and Orch May 29/37. 10. . .
Elisco Grenet and Orch.
(6-19-37) June 19/37.10...
Lennie Hayton and Orch.
(7-10-37) July 10/37.10...
David Mendoza and Orch.
(8-21-37) July 31/37.10...
Russ Morgan and Orch Sept.il/37t
Milt Britton and Orch Oct. 2,'37t
Mai Hallett and Orch Oct. 23,'37t
Arnold Johnson and Orch...
(9-11-37) Nov. I3,'37tl0...
Jan Rubini and Orch Dec. 4,'37t.l rl.
Henry King and Orch Dec. 25,'37t/.l rl.
Leon Navara and Orch Jan. I5,'38f
Eric Madrlguera and Orch.
(2-5-38) Jan. 29.
Carl Hoff and Orch Feb. 12,
Benny Meroff and Orch Mar. 5,
Mike Riley and Orch Mar.26,'
38tl0...
'38t
'38t
38t
MERRIE MELODIES
(In Color)
No. 36 — Clean Pastures ... .May 22,
No. 37 — Uncle Tom's
Bungalow June 5,
No. 38 — Streamlined Greta
Green (6-12-37) June 19,
No. 39 — Sweet Sioux
(7-10-37) June 26.
No. 40 — Egghead Rides
Again July 17/
No. 41 — Plenty o' Money
and You July 31,
No. 42 — Sunbonnet Blue.... Aug. 21,
No. 43 — Speaking of the
Weather (8-21-37) Sept. 4,
No. 44 — Dog Daze Sept.18,
No. 45—1 Wanna Be A
Sailor Sept.25,
No. 46 — The Lyin' Mouse... Oct. 16/
No. 47— Little Red Walking
Hood Nov. 6/
No. 48— Woods Are Full of
Cuckoos Dec. 4,
No. 49 — September in the
Rain Dec. 18,
No. 50 — Daffy Duck and
Egghead Jan. I,
No. 51 — My Little Buckaroo . Jan. 29
No. 52 — Jungle Jitters
(2-5-38) Feb. 19,
No. 53 — Sneezing Weasel,
The (2-26-38) Mar. 12.
37
37
37.. 8...
'37. .8...
37. .8...
37.. 7...
37
37.. 7...
37
'37t.
37t.
37t
37t.l rl.
37t.l rl.
38f.7...
,'38t7...
38t.7...
38t.7...
PICTORIAL REVIEWS
No. 9— Hats— Bathing Suits . May 1 1/37. 10. . .
No 10 — Dancing-Leather
(6-5-37) May 22/37.10...
No. II— Milk— Rugs June 19/37. 10. . .
No. 12 — Pianos — Art
(8-l4'37) July 17/37.10...
No. 13— Books— Furs Aug. 28/37
(NEW SERIES)
No. I — Racing — Wrestling
—Cheese (9- 1 1 -37) Sept. 1 8/37. 1 0 . . .
No. 2— Mauch Twins— Table
Tennis Oct. I6.'37t
No. 3 — Dogs — Hollywood
Rides (11-13-37) Nov. 13,
No. 4 — Boxers — Dolls Dec. II,
No. 5 — Ice Cream — Jockeys
(1-29-38) Jan. 8/38tll
No. 6 — Hockey-Shoes
(2-5-38) Feb. 5,
No. 7— (2-26-38) Mar. 5.
•37tl0.
'37t...
381" 10.
38tl0.
Title Rel. Date Min.
VITAPHONE NOVELTIES
Check Your Cash May 22/37. 10. .. .
Louis Zingone
Double Talk (6-5-37) June 26/37. 10
Edgar Bergen — "Charlie McCarthy"
Palm Beach Knights July 31/37
Charles Ahearn
Lyin' Tamer, The (7-1 1 '36) . Aug. 28/37.10
George Jessel
All American Drawback
(11-20-37) Nov. 6/37tll
Edgar Bergen — "Charlie McCarthy"
VITAPHONE VARIETIES
Neckin' Party, A (9-1 1-37) Sept. 4,'37tll
Edgar Bergen — "Charlie McCarthy"
Puppet Love (9-11-37) Oct. 2,'37tl I
Salici's Puppets
Roping 'Em Alive Nov. 6/37t
Vitaphone Frolics
(11-20-37) Dec. 4/37tl0....
Jack & Loretta Clemens
Unreal Newsreel Jan. 8/38t
Ski Flight Jan. 22/38f.9
Alibi Time (2-19-38) Feb. I2,'38tll . ...
Radio Ramblers
Vitaphone Gambols Mar.I9,'38t. -
Chaz Chase
WM. STEINER
Title Rel. Date Min.
Eagle's Vengeance, The July.29/37f20
WORLD
Title Rel. Date Min.
Battling Bettas July 8/37tl0....
Men of Ships Sept.l0.'37t.9
Paper Hanger, The Sept. I,'38t
(Cartoon)
SERIALS
12 Episodes Each Unless Otherwise Specified
COLUMBIA
Jungle Menace (9-4-37) Sept. l/37t/20....
Frank Buck-C. Henry (each)
(15 episodes)
Mysterious Pilot, The
(12-25-37) Dec. 9/37t2l....
Capt. Frank Hawks (eaeh)
(15 episodes)
Secret of Treasure
Island, The Mar.l7/38t
Don Terry-Gwen Gaze
(15 episodes)
REPUBLIC
Dick Tracy Returns 7201 Aug. 20/38t
Ralph Byrd
(15 episodes)
Fighting Devil Dogs, The
7501 May 28/38t
Lee Powell-Herman Brix
Hawk of the Wilderness
7301 Dec. 3/38t
Lone Ranger, The 7401
(2-5-38) Feb. 1 2, '38118
Lee Powell-Herman Brix (each)
(15 episodes)
Painted Stallion, The 6421. June 5,'37t
Ray Corrigan-Hoot Gibson
S. 0. S. Coast Guard
6441 Aug. 28/37t
Ralph Byrd-Maxine Doyle
Zorro Rides Again 6461 Nov. 20/37t
John Carroll-Helen Christian
UNIVERSAL
Flash Gordon's Trip to
Mars (2-19-38) Mar.2l,'38t20. . . .
Larry Crabbe-Jean Rogers (each)
(15 episodes)
Radio Patrol (9-18-37) Oct. 4/37t.2 rll.
Grant Withers-Cath. Hughes (each)
(Exploitation: Dec. 25/37, p. 57.)
Secret Agent X9 Apr. 12/37.. 2 rls.
Scott Kolk-Jean Rogers (each)
Tim Tyler's Luck
( 1 1 -27-37) Dec. 27/37t . 2 rls.
Frankie Thomas, Jr.-Frances Robinson
Wild West Days (6-26'37) . July 5/37t.2rls.
Johnny Mack Brown (each)
( 13 episodes)
VICTORY
Blake of Scotland Yard Apr. 15/37.
Ralph Byrd-Herbert Rawlinson
(15 episodes — also feature version)
March 19, 1938
MOTION PICTURE HERALD
9!
J. C. JENKINS-HIS COLYUM
Neligh, Nebraska
Dear Herald:
Don Bloxhom of Sioux City, Iowa, writes
us a very congratulatory letter on the anni-
versary of our advent into this country.
Among other things, Don says, 'Although I
have never met you," etc., etc., and to this
we might add that Don hasn't missed a
whole lot. Don says he is taking a course
in Morningside College and is assisting Mr.
Hilton in the operation of the Park theatre.
Don says also that he has been following our
ramblings through this Colyum for a num-
ber of years, and to this we might also add
that if he would pay closer attention to his
textbooks and less to this colyum it might
gain him a higher marking on his grade
papers. Thanks, Don, for your kind con-
gratulations.
V
We have been in a number of states hav-
ing towns named Battle Creek. Battle Creek,
Michigan ; Battle Creek, Iowa ; Battle Creek,
Nebraska; Battle Creek, Wyoming; Battle
Creek, Oregon, and Joplin, Missouri. From
Battle Creek, Iowa, comes a note from J. D.
Warnock of the Luna theatre asking us to
have his subscription to the Herald re-
newed. Yes, sir, J. D., you betcha we'll do
it. Thanks.
V
From over at Neola, Iowa, comes a card
of congratulations from "Browny" (as they
call him in Omaha) and his mother, who
operate the Phoenix theatre. It pleases us
very much to receive best wishes from such
good friends.
V
Just 80 years ago we made our official
debut into Michigan high society, attired in
nature's most elaborate costume. Just pre-
vious to that event the Pottawatomie In-
dians had relinquished their claim on that
territory and the invaders had built the
Michigan Central railroad and a few school
houses, and, we have been told, one could
get a pretty good grade of licker for what
a revenue stamp would cost now. Just look
at Michigan now. She has Henry Ford and
Senator Vandenburg besides Ypsilanti,
Pokagon, the Beckwith stove works at Do-
wagiac and Bert Silver at Greenville. Gosh,
how. that state has forged ahead since we left.
Today we are receiving congratulations
from our theatre friends from all over the
country. Mr. and Mrs. George Moore of
Plainwell, Mr. and Mrs. E. C. Potter of
New Hampton, Iowa, C. M..Hartman of
Carnegie, Oklahoma, Mr. and Mrs. , but
there are too many to name. There was
besides a long letter from Mildren Early of
the Herald office in Hollywood, but say,
Mildred, 'member that time we got lost in
Hollywood and you hunted us up and found
us down at the stockyards looking at the pigs ?
It's a pleasure to receive congratulations
from these very dear friends, and we trust
this will serve as an acknowledgment.
V
; "When Freedom, from her mountain height,
Unfurled her banner to the air,
She tore the azure robes of night
And set the stars of glory there."
And to this we might add this little aro-
matic touch, as —
When old man Jones went out one day
To view his backyard, green and fair,
He told the crew of the W. P. A.
That they could build his outhouse there.
V
Then here comes a bunch of telegraphic
congratulations from our theatre friends
from all over the country, such as Sherm
Fitch of Sioux Falls, S. D., E. V. Delaney
INTHENEWSREELS
MOVIETONE NEWS— No. 20, Vol. 52.— U. S. fleet
prepares for maneuvers Factory turns out big
guns for new warships Marines end sham bat-
tles U. S. sailors visit Singapore on shore leave
Japanese troops close in on Suchow. .. .Japanese
war victims borne in state thorugh Yokohama
Fashions Joseph P. Kennedy Lew Lehr
Baseball Amateur boxers end contests.
MOVIETONE NEWS— No. 20, Vol. 53.— French fleet
parades in Mediterranean General Matsui Tom
Mooney King George Darryl Zanuck gets
award Lew Lehr Indoor track meet Brooklyn
Dodgers Boston Red Sox Washington Senators
Chicago White Sox.
NEWS OF THE DAY— No. 250, Vol. 9.— Bigger Navy
battle stirs Congress Graziani returns home in
triumph First aid by air is French experiment
Joseph P. Kennedy arrives in England Mrs.
Kennedy and children sail for England The Wo-
man's Page Amateur boxers wind up tourna-
ment Baseball.
NEWS OF THE DAY— No. 251, Vol. 9.— Czechs rally
tc avert fate of Austria New air tunnel test
makes flying safe.. .Lloyd George's golden wedding
....Tom Mooney fails in plea.... The Woman's Page
....Indoor track meet.
PARAMOUNT NEWS— No. 63.— China says goodbye
to Marine regiment Chapei market reopened....
Grid stars start spring training Robert H. Jack-
son in new office. .. .Glenn Cunningham tells of fu-
ture plans Mrs. Kennedy sails Mr. Kennedy
discusses his plans Baseball Navy Prepares for
war game maneuvers.
PARAMOUNT NEWS— No. 64.— Spring's here; rare
flowers in debut Europe numb over Austria;
U. S. silent U. S. plane experts reveal new
tests Lloyd George has golden wedding celebra-
tion Records fall in indoor track meet Max
Baer makes a come-back Pittsburgh Pirates
shown in training camp.
RKO PATHE NEWS— No. 67, Vol. 9.— Flood stricken
areas clean up Baseball Maharaja Jagajit Singh
celebrates diamond jubilee. .Ambassador Kennedy
goes to work Mrs. Kennedy sails Madame Kai
Shek is piloted through cordon of Japanese planes
Junior aquatic stars Writers lampoon na-
tion's leaders Navy prepares for war maneuvers.
RKO PATHE NEWS— No. 68, Vol. 9.— France parades
naval might Warehouse burns Model plane
tested in tunnel Baseball Reads and writes up-
side down TVA heads confer with President
Tom Mooney pleads for freedom Max Baer makes
comeback Lloyd George Glen Cunningham.
UNIVERSAL NEWSREEL— No. 648, Vol. 10.— Navy
faces big test at sea Marine regiment leaves
Shanghai Old cars paraded to junk pile Ama-
teur boxers in finals 10,000 watch ski champions
perform Navy bill subject of Congress argument
Fordham gridders start early Chinese give
charity show in Washington Baseball Crowd
hails Italian royal newlyweds.
UNIVERSAL NEWSREEI No. 649, Vol. 10.— The
European situation in key centers Italy's fighting
noet dead Flower show fetes jubilee Tom
Mooney Frank Balek King Zog's sisters in
Boston Glen Cunningham New plane tester
Baseball Fashions for men.
of Marcus, Iowa, Mr. and Mrs. Fred Thort-
sen of Omaha, Nebraska, and now some
more. We trust that they all will accept this
as our answer to these very kind congratula-
tions.
V
E. T. McCarthy of the Orpheum theatre
at Fergus Falls, Minn., sends us a check
and asked us to have his subscription to the
Herald renewed. He also says he has been
hugging the fire pretty close up in that cold
and ice country this winter. We might sug-
gest to E. T. that he can catch 'em through
the ice up there if he can leave the radiator
long enough.
V
Little Patrick McGuire came home from
school one day with a skinned nose and a
black eye and his mother said to him, "Why,
Patrick, me darlint, pwhat have youse been
doin'," and Patrick replied, "Oh, nothin'
much, 'cept that Izzy called me a sissy and a
'fraid cat," and his mother said, "Well,
pwhat did youse call him, me darlint?" and
Pat replied, "I didn't call him nothin', but
his mother called the doctor."
V
Our fair board is going to cut out auto
races and several other features and put in
pony races, and we'll miss Cy Buck's hoss,
"Old Stormy," but if Bob Burns could in-
duce his grandpa Snazy to come up to this
"gateway to the west" and put on an act,
everything ought to come out all right.
V
We've got four granddaughters, lovely
girls, Gertrude Merriam of the Round Table
department of the Herald, Regina Mulsed,
secretary of the Film Board at Omaha, Mil-
dred Early with the Herald in Hollywood
and Lola Gentry, secretary of the Film
Board in Los Angeles. All of marriageable
age, but very particular. No contracts en-
tered into without our consent.
COLONEL J. C. JENKINS
The HERALD's Vagabond Colyumnist
The HERALD Covers the Field Like an April
Shower.
RKO Purchases Opera House
RKO has purchased from the Warco
Trading Company, Inc., the Grand Opera
House Theatre and property, located on the
west side of Eighth Avenue between 23rd
and 24th Streets, New York, a landmark in
New York theatricals. The transaction in-
volved $1,000,000.
"Boy Meets Dog" Release April I
Caravel's "Boy Meets Dog" short subject
for Bristol-Myers will be released to theatres
April 1st. It has voice "characterizations"
impersonating Fred Allen, the Ritz Broth-
ers, Joe Penner and Roscoe Ates.
Bock Named NBC Press Manager
Harold J. Bock, manager of the National
Broadcasting Company Hollywood press de-
partment for the last three years, this week
was appointed press manager for the western
NBC division. He will continue to make his
headquarters in Hollywood.
92
MOTION PICTURE HERALD
March 19, 1938
CLASSiriEC
ADVERTISING
the great
national medium
for showmen
Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion,
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close
Mondays at 5 P.M. Publisher reserves the right to reject any copy. Film and trailer service advertising not
accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to
MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York City.
USED EQUIPMENT
LARGE SIZE WIDE-RANGE WESTERN ELEC-
tric sound equipment in first class condition. Reason-
able SIMANSKY & MILLER, 910 S. Michigan, Suite
312, Chicago.
SIX PAIR COMPLETELY REBUILT PEERLESS
Hi-lo lamps. Fine for export. At a real bargain.
BOX 982, MOTION PICTURE HERALD, 624 So.
Michigan Ave., Chicago.
TWO USED SIMPLEX PROJECTORS. MECHAN-
isms with single bearing movements, front shutters,
double rollers, three-point stands, 2,000', upper and
lower magazines. Not rebuilt. In running condition, at
$190 each. We will rebuild these projectors for $65
each additional. Two used Super-Morelite low intensity
30 ampere lamphouses, with ampere meters, reflectors,
and arc controls. Excellent condition, $80 each.
AMUSEMENT, 341 West 44th St., New York.
20,000 USED VENEER AND UPHOLSTERED
chairs at practically your own price. Our new list
15-0 describes our stock — biggest in industry. Get our
prices first. S. O. S., 636-AN Eleventh Avenue,
New York.
CCCI\S
TIPS, CHARTS, HELPFUL HINTS GALORE IN
this book bundle. Only $1.39 for Sloane's "Motion
Picture Projection," Mancall's "Servicing Projection
Equipment," and Benson's "Fundamentals of Tele-
vision." Great values. Order from S. 0 S., 636-AN
Eleventh Avenue. New York.
RICHARDSON'S BLUEBOOK OF PROJECTION—
Revised Sixth edition. The revised edition includes
736 pages of up-to-the-minute text charts and data
with detailed description of assembly, wiring and
functioning of all modern sound and projection ap-
paratus. It is a practical "trouble shooter," cross in-
dexed for immediate reference in any projection room
emergency. ORDER TODAY! $6.25 postpaid. QUIGLEY
BOOKSHOP, Rockefeller Center, New York.
BANNERS
SILK BANNERS ALL SUBJECTS. THEATRICAL
DISPLAY SERVICE, Box 595, Charlotte, N. C.
FCC SALE
35MM CAMERA AND DEVELOPING TANKS
ideal for local newsreel work $95. REED, 8915— 185th
St., Hollis, Long Island, N. Y.
WANTED TO BUY
16 MM. CAMERA IN GOOD CONDITION, PRE-
fer Bell & Howell. Will pay cash for bargain. Will
also take 16 mm. projector but only refer camera now.
BOX 917A, MOTION PICTURE HERALD.
WILL BUY FOR CASH ALL TYPES OF PRO-
jector heads and soundheads if in good shape as well
as allied sound parts. Prefer bankrupt sale or group
of replacement equipment. BOX 918A, MOTION
PICTURE HERALD.
GENERAL
EQUIPMENT
JUST A SLIGHT CASE OF PRICE MURDER IS
what we call it. Hundreds of swell buys listed in big
inventory clearance list, just issued. Typical values:
photocells, fresh stock, all types. $2.95; exciter lamps.
29c; film splicers, 35mm, $3.99; Powers 6A projectors,
stands, magazines, $49.50. Get our list. S. O. S.,
636-AN Eleventh Avenue, New York.
MODERNIZE YOUR SEATING WITH OUR
tailored chair covers. Any type chair. Quilted cushions
for plywood seats. Spec. Dept., FLORENCE BED-
DING CO., Florence, S. C.
THEATRE EQUIPMENT — SUPPLIES — ACCES -
sories — repair parts. Savings 20% to 50%. Send for
big free catalog. CONSOLIDATED THEATRE SUP-
PLY CORP., 1600-M Broadway, New York.
ADMISSION SIGNS, SILVER AND BLACK
(glass) $1 each. Your dealer can supply you or write.
ASSOCIATED TICKET AND REGISTER CO., INC.,
614 Ninth Avenue, New York.
SPECIAL: 2 BRAND NEW DeVRY 2,000' PORT-
able 35mm projectors, amplifier, speaker, $890. JONES,
Middleburg, Pa.
CROWN TWIN CALL FOR CONVENIENT,
clear, distinct conversation. Pays for itself in time
saved, master and sub station, $23.95. Satisfaction
guaranteed or money refunded. CROWN, 614 Ninth
Avenue, New York.
■BOOKKEEPING
SYSTEMS
THEATRE ACCOUNTING BY WILLIAM F.
Morris, is still the best bookkeeping system for
theatres. It not only guides you in making the
proper entries, but provides sufficient blank pages
for a complete record of your operations for each day
of the year. Notable for its simplicity. Order now—
$4 postage prepaid. QUIGLEY BOOKSHOP, Rocke-
feller, Center, New York.
AIR CONDITIONING
EVERYBODY SINGS WHEN COOL BREEZES
blow. New "Keep Them Cool" bulletin, just out,
describes blowers, air washers, fans, spray nozzles,
other air cooling needs, all at industry's lowest prices.
We have everything; ask us. S. O. S., 636-AN
Eleventh Avenue, New York.
BARGAINS: RECONDITIONED ARCTIC NU-
Air American blowers, noiseless drives, hydraulic vari-
able speed pulleys. New air-washers catalog mailed.
SOUTHERN AIR COND. CORP., 101 Walton St.,
Atlanta. Ga.
TRAINING SCHCCL
THEATRE EMPLOYEES: ADVANCE TO BET-
ter theatre positions. Free booklet shows you how.
THEATRE INSTITUTE, 315 Washington St., Elmira,
N. Y.
THEATRES
WANTED TO LEASE OR BUY THEATRES IN
towns of not less than 4,000. Give full details. BOX
883, MOTION PICTURE HERALD.
FOR SALE OR TO RENT THEATRE BUILDING.
CHARLES PITTLE, New Bedford, Mass.
LEASE THEATRE NEW YORK STATE, NEW
Jersey. Pennsylvania. Prefer one now closed. Write
BOX 991, MOTION PICTURE HERALD.
FOR SALE: GOING THEATRE EASTERN OHIO
city, population 15,000. BOX .993, MOTION PICTURE
HERALD.
WANTED: BUY OR LEASE THEATRE. PENN-
sylvania or Ohio preferred. BOX 995, MOTION
PICTURE HERALD.
POSITIONS WANTED
PROJECTIONIST WANTS WORK, 5 YEARS'
experience, any type equipment, best references. Write,
NEAL PETERS, Cannon Falls, Minn., Box 295.
PROJECTIONIST — 20 YEARS' EXPERIENCE,
all types equipment, married, reliable, A-l references.
Vicinitv greater New York. H. TAYLOR, c/o
MOTION PICTURE HERALD.
BOOKER, MANAGER, OPERATOR, 20 YEARS'
experience, single, age 35. Now employed, want
change, what have you? BOX 992, MOTION PICTURE
HERALD.
COLOR PHOTOGRAPHER. EXPERT IN DIRECT
Color photography with finest equipment, desires con-
nection. BOX 994, MOTION PICTURE HERALD.
PRESS OF
C. J. O'BRIEN. INC.
NEW TORK
BOYS, here's your
perfect parley
COLBERT-COOPER
^ LUBITSCH
BLUEBEARD'S
EIGHTH WIFE
MOTION PICTURE
HERALD
,i 111
I
615 PLAYERS, 293 WRITERS,
129 DIRECTORS CONTRACTED
AS PROGRAM BUILDING STARTS
U. S. TURNS TO INVESTIGATION
OF RADIO SOUND PATENTS AND
TELEVISION AS "MONOPOLIES"
VOL 130, NO. 13
MARCH 26, 1938
Entered as second-class matter, January 12, 19.11, at the Post Office, at Nem York, X. >'., under the act of March .?.
1879. Published weekly by Quiyley Publishing Co., Inc., at 1270 Sixth Avenue, Rockefeller Center, New York. Sub-
scription. $3.00 a vear. finale cobies. 25 cents. All contents cot\rioht 19 f8 h\ Ouivlrv Puhlishinn CnmhaHv.
PORT OF SEVEN SEAS
MGM
Tell the Story
Naturally it's a pleasure to have had
the premiere engagement of a great picture -
and we're happy indeed to announce that
our crowds have compelled a well-deserved
2nd Week for Jezebel at
Radio City Music Hall! »
W. G. Van Schmus
Managing Director
66 more box-office lines over yonder but definitely! — >
They're Pourin
Out the
and They're
Pouring it Fast!
Ifs true what they say about Dixie — every single word of it! Read it!
Motion Picture Daily
'JEZEBEL9 is a picture for any man's the-
atre and any customer's money! It is long
since a picture to match this one for sheer
power has come from any man's camera.
If "Jezebel" doesn't hang up box-office
records from Caribou to San Diego it will
be because the 'recession' has been mis-
spelled from the beginning.
There's not an acting flaw in the entire
footage! The power of 'Jezebel' comes
from the play by Owen Davis who drew
most of if from the history of throb-
bing Mew Orleans. All the gentlemen con-
cerned with the filming are entitled to
begin dating their distinction from here.
"Jezebel" is no mere crackerjack or knock-
out. If is a tremendous and tremendously
earnest motion picture containing a maxi-
mum of sound artistic and commercial in-
gredienfs and is completely free of hokum.
Beffe Davis1 playing puts her at the top of
the 1938 list of Academy nominations!"
Motion Picture Herald
'Showmen who have been wondering what
to do about shouting down the rumors
about 'Recession* have here a practical
solution to their problem.
Unless everybody who is anybody in Holly-
wood was mistaken when they saw it on
Monday evening, "Jezebel" is just about
the liveliest set of marquee letters in the
library at this writing. This title will put
the population on notice that a most extra-
ordinary picture is to be seen within after
the usual wicket formalities.
It is big enough and strong enough to send
a Hollywood preview audience out talking
to itself.
The press has been diligent in spreading
the news about "Jezebel" and will be more
so. now that the Coast correspondents
have had a look. Previewed at the Warner
Hollywood theatre, the audience found it-
self repeatedly applauding."
Hollywood Reporter
"In "Jezebel' Warners has its greatest film
achievement and the industry an excep-
tional attraction of smash proportions! It
is a compelling, emotional drama — an ex-
ceptional story with an excellent cast. It
is in all respects a notable job!11
Film Daily
'Impressive romance-drama of the old
South with Befte Davis scoring brilliantly!
Should click at the box-office! Excellent!"
Showmen's Trade Review
"Bette Davis gives a great performance in
a film that will make box-office history!"
Variety Daily
'Best in Miss Davis' fine repertoire of screen
impersonations and on a par with the
screen's most memorable exhibits. It will
win high acclaim! In a brilliant display of
her acting prowess, Bette Davis projects
that 'woman who did evil in the sight of
God,' as Owen Davis, Sr., translated her
into a sinister belle of old New Orleans in
his noted play.
The Exhibitor
'Definitely a big-money entry! Will prove
a word-of-mouth builder, especially with
women. Gives the exhibitor much to offer!"
B
HEN
4ARGARET LINDSAY
DONALD CRISP
FAY BAINTER
ichard Cromwell • Henry O'Ne
Spring Byington • John Litel
A WILLIAM WYLER
PRODUCTION
Screen play by Clements Ripley,
Abem Finkel and John Huston
From the Play by Owen Davis, Sr.
Music by Max Steiner
Get on the job, man!
It's the big show you're wait-
ing for so don't let another
minute pass before you call
Warner Bros.
for your print of 'Jezebel',
the two trailers, and your
quick cash-in on our current
* 100,000NationalAdCampaign!
MOTION PICTURE HERALD
MARTIN OUIGLEY, Editor-in-Chief and Publisher
VOL. 130, NO. 13
ROCK-A-BYE BABY
THIS land of ours seems about equally accursed by
politicians who would have the government attend to
everything and propagandists who would use the screen
to tend to everything, or anything.
Just now the world of the theatre screen is being exceedingly
bedevilled in behalf of an "oh so constructive" picture en-
titled "The Birth of a Baby."
Names of the righteous and the scientifically and medically
mighty are assembled in behalf of admitting it to the public
amusement screen.
Reaching a crescendo in its pressure extraordinary upon
the authorities of New York State, the producer, Special Pic-
tures Corporation, has been broadcasting two amazing ex-
pressions of two of the nation's most proper and august news-
papers, The New York Times and the New York Herald Tribune.
That these newspapers editorially approve the picture and in
substance demand its release to the amusement screen is of-
fered as conclusive.
THAT makes it entirely appropriate to suggest that each
of these newspapers, neither having any approximation
of the circulation of screen coverage, and its problems of
mass audiences, if so afire with enthusiasm for the message,
may now devote some of their Sunday rotogravure sections to
the gynecological message involved. There should be abundant
still pictorial material available and it should make up neatly
and tastily.
The New York Times remarks, in its outgiving on "The Birth
of a Baby," that "experience has shown that the words
'syphilis' and 'gonorrhea' must be used in print if venereal
diseases are to be controlled."
The Times diligence in suggestion someway reminds one of
the fact that that able journal found itself so fecund with
pictorial ideas and messages that it considered it desirable
to sell off its "Mid-Week Pictorial" section to another pub-
lisher. This would seem to have been a process of ignoring
the tremendous possibilities in a policy of gynecology. In
very fact the journalistic merits of that policy for a certain
audience in somewhat the same period were demonstrated
by Life which came out in its number one issue with a picture
showing a doctor holding up a new born baby by the
hind leg.
In substance The Times, and yes, The Tribune, would have
a big "educational" movement for the public health — on the
theatre screen. One reasonably consistent reader of both
papers has yet to see either sibilant "syphilis" or gutteral
"gonorrhea" ornamenting even a thirty point headline on
page one, or any page. They want the screen to proclaim,
while they whisper, in eight point.
ASKING the public amusement theatre screen to devote
its playing time to such product, behind a box office
which exists on amusement patronage, is the social
equivalent of an invitation to a family dinner: "Do come over
and we'll have a lovely time talking of childbirth, syphilis and
gonorrhea."
Discoursing on childbirth and infant mortality, The Times re-
marks: "The obvious remedy is education. And the most
powerful of all means of education should be a film which
physicians have directed and which physicians have approved."
There is probably none in the wide world audience of
Motion Picture Herald's 16,700 showmen subscribers who will
have the least misunderstanding of what it is all about, but for
the record it is entertaining to quote from two publicity re-
leases issued under the name of Geraldine Sartain, Special
Pictures Corporation:
t
MARCH 2, for immediate release: EDUCATIONAL PIC-
TURE WOWS MINNEAPOLIS BOX OFFICE— The box
office surprise of the current year is the educational film
"The Birth of a Baby," which is headed for a $13,500 gross
on its first week, world premier showing in Minneapolis.
MARCH 4, for immediate release: Refuting Hollywood's old
theory that the public rejects instructive movies, "The Birth
of a Baby" yesterday {Thursday) entered the second week
of its record breaking run in Minneapolis. At the modest
admission fee, 2 5 to 40 cents, this frankly educational pro-
duction out-grossed all the Hollywood glamour product
exhibited in opposition to it.
Anyway, it is nice to know that whatever else is to be said
of the show, the admission fee was "modest."
ALL this prattle and sophistry of the merchandising of
sexology is tediously familiar to the writer of this page,
on the basis of explicit experience. Twenty-three years
ago among the products that flowed through his office of
exploitation was the first and original screen version of the
screen's first effort at selling seats in the name of syphilis,
entitled "Damaged Goods," starring Mr. Richard Bennett,
who has just previously enjoyed excellent stage box office
a-crusading for Mr. Eugene Brieux's then daring play.
Mr. Bennett, by reason of much interviewing and many
curtain speeches, had done an elegant job for syphilis-and-the-
drama. He had contended for it in such solemnity of pur-
pose for social service, that it seemed appropriate to do
something special about it for a press book on the screen ver-
sion. An assistant, an enthusiastic young person of vigorous
idealism, was dispatched to interview Mr. Bennett again for
the film literature on the subject of "message." He came
back reporting that Mr. Bennett's principal remark was: "It's
a great show to sell."
Mr. Bennett was eminently correct. That 1915 version of
"Damaged Goods" recorded at Santa Barbara under the
highly educational auspices of "Flying A," cost $17,000 in
the negative can. Exploitation costs were about $23,000.
The picture was given a "world premiere" at I I o'clock of a
Saturday morning at a Broadway theatre, with a lecture on
[Continued on following page, bottom of column 1]
8
MOTION PICTURE HERALD
March 2 6, 1938
This Week
Talent Rollcall
To the exhibitor looking forward to the
new season titles and story synopses are
interesting reading, but of more important
bearing on his estimates of what to expect
from Hollywood are the stars and directors
assigned to those titles and stories. In the
contract lists of Hollywood producers are
many names which of themselves are proven
marquee value and it is for these that the
exhibitor looks behind the alluring promises
of "big pictures."
A comprehensive list of the contract stars,
writers and directors which comprise the
talent of the various producers is presented
on pages 12, 13 and 14.
Teddington Chief
Jerry Jackson, for three years associate
producer and assistant to Irving Asher, was
appointed managing director at the Warner
studios at Teddington, England, in charge
of all English production for Warner
Brothers. He replaces Mr. Asher, who re-
signed last week.
The House of Lords surprised all sections
of the industry by approving amendments
reintroducing the three for one quota plan
in the new Films Act and increasing the
starting percentages. The bill will have its
third reading next week and then will be
returned to the Commons for approval or
further revision.
Aubrey Flanagan's London letter is on
page 56.
FOR REFERENCE
Editorial
Page
7
This Week in Pictures
Page
10
The Hollywood Scene
Page
31
n the Cuttinn Room
III 1 l 1 U ' ' L| 1 1 1 1 1 \J I \ WW 1 1 1
Page
47
Release Chart
rage
7 C
10
Managers' Round Table
Page
67
Showmen's Reviews
Page
39
Asides and Interludes
Page
51
In the Courts
Page
58
Deaths
Page
58
In the Newsreels
Page
85
Short Subjects on Broadway
Page
46
Productions in Work
Page
65
J. C. Jenkins' Colyum
Page
85
Technological
Page
54
What the Picture Did for Me
Page
59
Letters from Readers
Page
48
Book Review
Page
58
Decision Studied
The decision of the United States circuit
court of appeals, holding as illegal the con-
certed use of contractual clauses to ban
double features, was being studied this week
by attorneys for the companies which were
defendants in the Perelman case. Louis Phil-
lips, counsel for Paramount, said his com-
pany is not dropping the double billing
clause for the time being because certain
legal phases have to be complied with. He
pointed out that the distributors have 90 days
from the date of decision in which to appeal
to the Supreme Court. The ruling was
handed down March 10th. At Warner
Brothers it was revealed the company is
studying the decision but that the legal de-
partment has not yet conferred with the sales
department on eliminating the anti-duals
clause. Metro-Goldwyn-Mayer will not be
affected by the decision, its legal department
pointed out, because the company has not
used the restrictive clause for two seasons.
Mexican Compromise
American distributors in Mexico have re-
sumed remittances to the home offices as a
result of a partial return of operations in
foreign exchanges. The amounts received
by branches in Mexico, however, have been
decreased slightly because of the new peso
rate of 4.15 to the dollar as compared with
the former rate of 3.60 to the dollar. No
announcement has been made as to what
•peso rate finally will be established.
ROCK-A-BYE, BABY
An Editorial
[Continued from preceding page]
syphilis from the stage by an eminent and ethical
but publicity-appreciating specialist, and in
Michigan avenue, Chicago, with a prayer and
oration from an eminent clergyman who should
have known better, but loved the limelight. The
gross take on state's rights in the United States
was $600,000.
In retrospect a final accounting on that picture
would seem to require consideration of some other
figures. For instance, the state's rights conces-
sionaires in one territory had to spend $900 hiring
the "right attorney" to plead with the censors, and
in another there was an "entertainment" expense of
$1,200. There were many kindred items. Some-
what less calculable were large effects. One man,
then young, inflamed with a picture of what he
called success, has ever since been devoting his
life and work to the making of "road show"
pornographic pictures. Two other men, in those
days leaders in the industry, followed what Mr.
Martin Quigley called "the easiest way" in his
speech before the American Marketing Association
the other day, with such success that they are
today most unprosperous and unknown.
The larger damage has been that, ever since,
the screen has had, sporadically, syphilis.
Now it chances that had that audience of 1915
been afire with the social importance of syphilis
it could have had abundant information about
the spirochaete from a motion picture made by
scientists working with the facilities of Pathe Freres
in Paris, fust then available. But the Pathe pictures
portrayed the villain of syphilis in test tube cul-
tures and on microscope slides. It did not seem
to be box office. Syphilis without sex is no fun.
A picture to serve a vast public interest in the
important aspects of reproduction and its processes
might deal with embryology in a slightly more
abstract fashion, somewhat as the scientists do,
with close-ups of the developing ovum of frogs,
morgue cross-sections of foetal remains, and Jars
of pickled specimens.
There is no contention that the public should
not know about childbirth, syphilis, gonorrhea
and all such matters as seem currently in dis-
cussion. There is a vigorous contention that the
motion picture theatre is not the place in which
the public normally seeks or should get such in-
formation. Nor is it of moment that showing of
such material has been found for a given place
and time of immediate profit to the showman.
The profits of "the easy way" are more con-
spicuous but much smaller than the losses.
Th ere is much of contention in the propaganda
of "The Birth of a Baby" about safeguards set up
concerning its exhibition, including a proviso
against showing on double bills, and the like. That
brings a sardonic smile from any one who knows
the story of exhibition of the product in this
category.
One of the unhappy consequences of such at-
tention as this to such product, as experience has
all too often proved, is that within the week the
Herald will be in receipt of wires and mail inquiries
will be coming from the same sector which tells
the clubwomen that "blockbooking" has the box
office manacled.
THE organized motion picture industry, in solv-
' ing its problem of the decency of the screen,
now finds itself invaded in a cause with which it
has no proper concern as an instrument of enter-
tainment. Also the line of production which today
presents us eminent gynecologists will imitatively
tomorrow bring the quacks under the same text
and to the same box office purpose.
The New York Times says: " 'The Birth of a
Baby' merely follows the trend of the times." The
press agent for the picture says that the picture
"has sent a sensational army through the box
office. ... It included both men and women and
reverent adolescents."
That probably is the best line of all for the
lobby, ''Reverent Adolescents."
How they do rever!
TERRY RAMSAYE
March 26, 1938
MOTION PICTURE HERALD
Neely Bill Arguments
Opponents and proponents of the pending
Neely anti-block booking bill continued to
wage their verbal battle over the merits of
the measure this week although in Wash-
ington it was indicated the proposed law
has virtually no chance of being enacted
this year. Sidney R. Kent, president of
Twentieth Century-Fox, continued in his
role as a leading opponent of the bill > by
reiterating his charges that the synopsis pro-
vision in the bill is unworkable. Lined up
with Mr. Kent were Harry Brandt, presi-
dent of New York's Independent Theatre
Owners Association; R. R. Biechele, secre-
tary of the Kansas-Missouri Theatres Asso-
ciation, and the New Haven Council of Film
Patrons. On the opposite side were Pete J.
Wood, secretary of the Ohio Independent
Theatre Owners and representatives of
Allied States Association in New Haven.
The viewpoints of the battlers are in-
cluded in an article on page 25, where also
appears an article on distributors taking to
the United States Supreme Court their fight
for the legal right to include admission price
restrictions and double feature bans in ex-
hibitor contracts.
Inquiry Ordered
First official and federal investigation by
government of amusements in the Adminis-
tration's threatened probings of "big busi-
ness" comes with the Federal Communica-
tions Commission's inquiry into radio, de-
cided on this week at Washington. Virtually
all phases of mechanical and administrative
operations of the networks will be subjected
to scrutiny.
The House of Representatives at the same
time is undertaking a study of television and
sound patents, as the result of the launching
of hearings on patents revision legislation
introduced by Representative William D.
McFarlane.
Details of both moves in Congress are re-
ported on page 23.
Muto to IATSE
Anthony Muto, one-time journalist ex-
traordinary here and abroad, and more re-
cently with the Washington office of the
Motion Picture Producers and Distributors
of America, Inc., this week was announced
in charge of publicity and public informa-
tion for the International Alliance of The-
atrical Stage Employees and Moving Pic-
ture Machine Operators, in Washington.
Mr. Muto came to the motion picture in-
dustry and the Hays office at the inception
of the National Recovery Administration's
Blue Eagle code activities.
Conspicuous among his newspaper per-
formances were researches into the affairs
of the Ku Klux Klan for the New York
World.
Net Profits
Eastman Kodak Company this week re-
ported that 1937 was a record year for the
company in sales and net profit. Sales
increased 13.6 per cent as compared to 1936
and net earnings advanced from $18,906,371
to $22,347,345. Also reporting an increase
in net profits for the year as compared to
1936 was Keith-Albee-Orpheum Corpora-
tion. B. F. Keith Corporation reported a
decrease. Columbia Pictures Corporation
had a net profit of $451,061.20 for the six
months ended December 25th, 1937. This
compares with a net profit of $629,771.93
for the corresponding six month period in
the preceding year.
Details of the week's financial news are
in a story on page 36.
Chance Games
A controversy in Utah over the authority
of the Utah Trade Commission to enforce
the state's unfair practices act involving
Bank Night ; a veto by Governor Chandler
of Kentucky of the bill to legalize Bank
Night there ; a county ruling in Pennsyl-
vania outlawing Bank Night and the fining
of two managers in Montreal for operating
Bank Nights were the highlights of the
week in chance game developments.
See page 48.
MOTION PICTURE HERALD
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3100. Cable address "Quigpubco, New York." Martin
Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
366 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W I, Hope Williams, manager; cable Quigpubco London;
Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau,_ Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep-
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-shi
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustiftgasse 54,
Vienna VII, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Winther, representative. Member
Audit Bureau of Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Quigley Publications:
Better Theatres, Motion Picture Daily, Teatro al D!a,
International Motion Picture Almanac and Fame.
Films and Education
Developments in the establishment of co-
operation between film companies and educa-
tors will be discussed Monday at the annual
meeting of the Motion Picture Producers
and Distributors of America.
The meeting also will be featured by the
reading of an annual report by Will Hays,
president. He will cite the accomplishments
in the industry during the last year and is
expected to comment on the problems now
confronting the industry.
Nate J. Blumberg, Universal's president,
is scheduled to be elected a director. Pres-
ent officers expected to be reelected are Mr.
Hays, Carl Millikin, secretary; Frederick L.
Herron, treasurer, and George Borthwick,
assistant treasurer.
Allied in Chicago
The Allied States Association of Illinois
met Thursday in the LaSalle Hotel, Chicago,
to elect new officers and make plans for the
coming year, the most prominent of which
will be the attitude of the organization re-
garding double features. It is possible that
a suit may be filed against the Balaban &
Katz circuit if money can be raised for
legal fees. Aaron Saperstein was expected
to be reelected president of the organization.
Succeeding Mr. Hays
Periodically the newswriters of the daily
press discover with sensational acclaim a
"successsor to Will Hays, czar of the
movies."
In the first place, Mr. Hays isn't a czar,
and in the second place he has never been
successfully succeeded. Previous nominees
of the newspaper writers have been :
Alfred E. Smith
Calvin Coolidge
James J. Walker
The Duke of Windsor
Joseph P. Kennedy
James A. Farley
John Boettiger
And now this week is added Edward J.
Flynn, New York's secretary of state and
Democratic boss of Bronx County.
In informed quarters the Flynn report is
considered as good as any that have gone
before.
Censorship
State censorship of motion pictures was
under consideration this week in New Jersey
and Massachusetts, while in North Carolina
the house of representatives adopted a liquor
reform bill with an amendment provided for
the deletion of drinking, murder and divorce
scenes in films.
Details are on page 26.
10
MOTION PICTURE HERALD
March 26, 1938
DWIN C. WILSON,
American charge d'af-
faires for France, act-
ing for Ambassador William
Bullitt in the Paris embassy,
shaking hands with Elias La-
pinere, MGM publicity man-
ager for Europe, after pre-
senting to him the Bronze
Plaque Quigley Award of the
Managers' Round Table for
December. Pictured at the
ceremony, left to right, are
Harold L. Smith, European
representative of the Motion
Picture Producers and Dis-
tributors Association; Mr.
Wilson, Mr. Lapinere, Pierre
Autre, Paris representative of
Motion Picture Herald, and
Allan Byre, MGM managing
director in France.
This Wee k
In Pictures
Karl Hoblitzelle and K. J. O'Donnell, below, of the Texas Inter-
state circuit who will be hosts Saturday evening in Dallas at an
exhibitor-sponsored dinner to honor the }0th anniversary in the in-
dustry of Ned E. Depinet, RKO vice president in charge of dis-
tribution.
Samuel Goldwyn, above, in New York en route to Europe,
with Mrs. Goldwyn, left, and Sigrid Gurie, Brooklyn born Nor-
ivegian star who is making her American screen debut under
Mr. Goldwyn's auspices in "The Adventures of Marco Polo"
soon to be released.
March 26, 1938
MOTION PICTURE HERALD
FIRST LADY IN HOLLYWOOD. Mrs.
Franklin D. Roosevelt, on a lecture tour of
the west coast, is entertained by Metro-
Goldwyn-Mayer executives at the studios.
Shown left with the president's wife are J.
F. T. O'Connor, United States comptroller
of the currency; Louis B. Mayor, Joseph
M. Schenck and Frank Borzage tvho directed
a scene of the forthcoming "Three Com-
rades" for the studio's distinguished guest.
The gentleman at the left is Senor Domingo Soler, Mexican stage star, costumed
for his part in "Refugiados en Madrid," first production of Fama, Mexican com-
pany which has initiated an ambitious schedule.
Mr. and Mrs. Leon Snider, below, of the Snider & Dean circuit which operates
70 theatres in Australia, visit Leo Carillo on the set of Walter Wanger's "The
Adventuress" while in Hollywood on a trip around the world.
Judith Allen, Monogram star, is
interviewed in New York, right, be-
fore leaving for personal appearances
in Rio de Janeiro and Buenos Aires.
The interviewers are H. Alban Mes-
tanza, editor of Teatra al Dia; Roberto
Socas, motion picture critic of La
Nacion of Buenos Aires; Ralph B.
Ross, Argentine publisher, and Carlos
Morla, Latin-American manager for
Monogram.
12
MOTION PICTURE HERALD
March 26, I 938
615 PLAYERS, 293 WRITERS
129 DIRECTORS CONTRACTED
FOR 1938-1939 PROGRAMS
Only Few Score of Top Rank
Talent Personalities Un-
placed; Many of These Pre-
fer Status of Freelance
Once again the moton picture producers
of Hollywood turn to the building of new
talent structures for another season, as their
work on the production, if not actual de-
livery, of this season's commitments comes
to an end.
Fifteen of the large producers today
have under contract 615 players, 293
writers and 129 directors to appear in or
produce the 500 or more new features to
be made in 1938-39, for which their selling
departments already are negotiating exhi-
bition and formulating sales policies.
MALES REPRESENT 69%
OF HOLLYWOOD TALENT
The male in Hollywood predom-
inates, making up 69 per cent of the
combined acting, writing and directing
talent under contract to 15 of the large
producers. Presumably an equivalent
ratio holds true in the field of the
"freelance" and other forms of non-
contract talent.
Of the 615 players under contract to
the 15 producers, 329, or 54 per cent,
are males; 286, or 46 per cent, are
females.
Writers under contract total 293, of
whom 2 54, or 86 per cent, are males,
and only 39, representing 14 per cent,
are females.
There is not one female director
among the 129 under contract listed
by the 15 producers.
Activities talentwise are equally pronounced
in the field of short subjects and serials.
The smaller companies, producing for the states
rights market, buy their talent as they go along,
and for that reason cannot be included in the
pre-seasonal roundup of talent under contract.
. The new-talent roster includes the cream of contract as of this week, all presenting a very
the crop in Hollywood, leaving but a few-score definite relation to 1938-39 feature programs:
topnotch players, writers and directors still Contract Contract Contract
"open," and many of these prefer the Status of Company Players Writers Directors
the freelancer to a contract. _ , T. ~Tn 7^ Z
Columbia 47 12 8
Many "New Faces" G.B 26 18 8
' Soldwyn 14 (a) 3
There are dozens of "new faces," whose past Grand National (b)
performances in minor positions have led to Metro-Goldwyn-Mayer 80 (c) 20
their elevation to "contract workers." And Monogram 7 II 7
some whose names previously had appeared are oVr^Vj- '?„
not to be found on the new lists. For the most p bl 22 33 8
part, however, the new-season roster is consti- Roach 13 4 3
tuted of those who have been considered for c °.ac. , „ , „
, j n „ r Selznick 8 7 2
several seasons good marquee copy for anv ,ft.L ~ , r ,nl
, cc 20th Century-Fox 101 64 20
box office. Universal 44 8 9
Exhibitors studying the talent structures as VVanqer 10 4 2
newly constructed could get a far greater in- Warner-First National ' .' ' '. 76 47 14
sight into what to expect of box office value for _ —
1938-39 than from the more intangible possibili- TOTALS 615 293 129
ties reposing in producers' vaults in the hun-
dreds of books, plays and original stories pur- (<*) No contract writers listed.
chased but unproduced. The potential strength ^ ^-ai'd National is in reorganization.
c , , . . . °, (c) MGM has not listed its writers.
of any new program would seem to exist in the ™ , . , , - ,
already tried-and-proved performances of the The foregoing does not represent the final
talent designated for it, pointing up the box roste,r of. talent for 1938-39. Scores of addi-
office values of the Shirley Temples and Clark tl0?a\ writers, directors and players will be ac-
Gables, the Robert Taylors, Bing Crosbys, c}ulrJed' "kewise under term contracts, and hun-
William Powells, Jane Withers, Fred Astaires, dreds 1?ore wlU be slSned for individual pic-
Ginger Rogers, Sonja Heinies, Gary Coopers tures- Supervisors, executive and associate pro-
and Myrna Loys. Titles on paper may not mean ducers and assistant directors are additional
anything ; the talent assigned to the title does. classes not considered in this study, nor the
three to four hundred writers of the books,
107 Under Paramount Contract plays and originals purchased outside the regu-
lar studio staffs.
Leading all others in the number of stars and The roster, however, does represent in the
featured players now under contract is Para- main the talent for next season, in these busy
mount Pictures, that company listing 107, fol- days of talent realignment, the signing of new,
lowed closely by the 101 of Twentieth Century- re-signing of old and the lapsing of contracts of
Fox, which has the greatest number of con- others, identities of these not being disclosed
tract writers, 64, and ties with Metro-Goldwyn- according to studio policy. Hollywood prefers
Mayer in having 20 directors. Following is a to dish-up its talent structures on the basis of a
tabulated picture of Hollywood talent under translation of glamour into box office dollars.
The company-by-company structures of talent
under contract — actors, writers and directors —
follows, as submitted by the producers them-
selves. Their film assignments for 1938-39 will
be forthcoming soon.
COLUMBIA
Players
Feminine
Jean Arthur
Mary Astor
Beatrice Blinn
Wyn Cahoon
Beatrice Curtis
Virginia Dale
Ann Doran
Frances Drake
Irene Dunne
Masculine
Richard Arlen
Ralph Bellamy
scott colton
Walter Connolly
Dick Curtis
Alexander D'Arcy
Melvyn Douglas
Eddie Fetherston
John Gallaudet
Cary Grant
Eddie Laughton
Marc Lawrence
Comedy Stars
Charley Chase
Andy Clyde
Larry Fine
Jerry Howard
Moe Howard
J
Writers
Harold Buchman
Sidney Buchman
Rose Caylor
Paul Jarrico
Robert E. Kent
Gladys Lehman
Directors
folmer blangsted
John Brahm
Frank Capra
C. C. Coleman, Jr.
GB PICTURES
Players
Feminine
Mary Clare
Renee Houston
Anna Lee
Margaret Lockwood
Jessie Matthews
Masculine
George Curzon
Derrick De Marney
Roy Emerton
Will Fyffe
Will Hay
John Loder
John Lodge
Barry Mackay
Hugh
Edith Fellows
Bess Flowers
Rita Hayworth
Lilli Marlowe
Iris Meredith
Grace Moore
Joan Perry
Mary Russell
Jacqueline Wells
Arthur Loft
George McKay
Gene Morgan
Robert Paige
Charles Quigley
Edward G. Robinson
Lanny Ross
Charles Starrett
Don Terry
John Tyrrell
Raymond Walburn
Frank C. Wilson
1
r Three Stooges
Grace Neville
Fred Niblo, Jr.
Ed Earl Repp
Robert Riskin
Michael L. Simmons
Jo Swerling
Al Hall
Del Lord
Sam Nelson
Albert Rogell
V
Peggy Novak
Lilli Palmer
Renee Saint-Cyr
Athene Seyler
Margaret Vyner
Noel Madison
Percy Marmont
Graham Moffatt
Michael Redgrave
Alistair Sim
Desmond Tester
Tom Walls
Jack Whiting
w illiams
(Continued on opposite page)
March 2 6, 1938
MOTION PICTURE HERALD
13
MANY NEW PLAYERS ON CONTRACT
SB PICTURES (Continued)
Rowland Pertwee
J. O. C. Orton
A. R. Rawlinson
Alma Reville
Lesser Samuels
Gerald Savory
Kurt Siodmak
Hans Wilhelm
J. B. Williams
Roy Neill
Carol Reed
Robert Stevenson
Marcel Varnel
Ella Logan
Merle Oberon
Zorina
Jon Hall
Joel McCrea
Thomas Mitchell
David Niven
Archie Mayo H. C Potter
William Wyler
FARMERS SELECT
FAVORITE STARS
A survey made by Successful Farm-
ing, which is said to have reached
6,000,000 farm homes reveals that, in
selecting their favorite actor, farm men
chose Clark Gable and farm women
selected Robert Taylor. Myrna hoy
and Shirley Temple were tied for first
place in the men's poll for their favorite
actress while the women named Jeanette
MacDonald.
The first five in each poll were, for
the men: Clark Gable, Wallace Beery,
William Powell, Robert Taylor and
Spencer Tracy. Actresses: Myrna hoy
and Shirley Temple, Mae West, Joan
Crawford and Jeanette MacDonald. In
the women's poll, Robert Taylor, Clark
Gable, William Powell, Nelson Eddy
and Wallace Beery followed in that
order and they named Jeanette Mac-
Donald, Shirley Temple, Myrna Loy,
Janet Gaynor and Norma Shearer as
favorite actresses.
METRO-GOLDWYN-MAYER
Featured Players
Feminine
Writers
Rodney Ackland
Anthony Armstrong
Roger Burford
Sidney Gilliat
Edwin Greenwood
Michael Hogan
Frank Launder
Basil Mason
Michael Pertwee
Directors
Albert De Courville
Sonnie Hale
Alfred Hitchcock
Herbert Mason
V
GOLDWYN
Players
Feminine
Sigrid Gurie
Miriam Hopkins
Andrea Leeds
Masculine
Phil Baker
Walter Brennan
Gary Cooper
Jerome Cowan
Directors
V
GRAND NATIONAL
In reorganization
V
Elizabeth Allan
Janet Beecher
Fanny Brice
Virginia Bruce
Billie Burke
Lynne Carver
Jean Chatburn
Judy Garland
Virginia Grey
Fay Holden
Ruth Hussey
Josephine Hutchin-
son
Betty Jaynes
Rita Johnson
Phyllis
Masculine
Kenny Baker
John Beal
Robert Benchley
Ray Bolger
Alan Curtis
Melvyn Douglas
Buddy Ebsen
Reginald Gardiner
Charley Grapewin
William Henry
Henry Hull
Allan Jones
Frank Morgan
Robert Morley
Stanley Morner
Miliza Korjus
Hedy Lamarr
Jacqueline Laurent
Della Lind
Ilona Massey
Una Merkel
Maureen O'Sullivan
Cecilia Parker
Florence Rice
Ann Rutherford
Gael Sondergaard
Rose Stradner
Helen Troy
Sophie Tucker
Lana Turner
Welch
George Murphy
Dennis O'Keefe
Reginald Owen
Barnett Parker
Nat Pendelton
Walter Pidgeon
Mickey Rooney
Lionel Royce
Robert Spindola
James Stewart
Lewis Stone
Franchot Tone
Johnny Weismuller
Warren William
Robert Young
Stars
Lionel Barrymore
Freddie Bartholo-
mew
Wallace Beery
Joan Crawford
Nelson Eddy
Clark Gable
Greta Garbo
Fernand Gravet
Myrna Loy
Directors
Frank Borzage
Clarence Brown
Edward Buzzell
Jack Conway
George Cukor
Charles Dorian
JULIEN DuVIVIER
George Fitzmaurice
Victor Fleming
Sidney Franklin
V
Writers
Ralph Bettinson
Karl Brown
J. Benton Cheney
Ben Cohn
Scott Darling
Marion
Directors
Alan James
Robert Hill
Lambert Hillyer
Karl
Jeanette MacDonald
Robert Montgomery
Eleanor Powell
William Powell
Luise Rainer
Rosalind Russell
Norma Shearer
Margaret Sullavan
Robert Taylor
Spencer Tracy
Robert Z. Leonard
Edwin L. Marin
J. Walter Ruben
Reinhold Schunzel
George Seitz
Errol Taggart
William Thiele
Richard Thorpe
W. S. Van Dyke
Sam Wood
Robert Emmett
Arthur Fitzrichard
Jack Knapp
Johnston McCulley
Jack Neville
Orth
PARAMOUNT
Players
Feminine
Gracie Allen
Elaine Barrie
Borland Barlowe
Olympe Bradna
Marie Burton
Louise Campbell
Mary Carlisle
Dolores Casey
Claudette Colbert
Billy Daniels
Sheila Darcy
Dorothy Dayton
Paula De Cardo
Frances Dee
Jane Dewey
Yvonne Duval
Frances Farmer
Franciska Gaal
Norah Gale
Florence George
Betty Grable
Harriett Haddon
Dorothy Howe
Marsha Hunt
Barbara Jackson
Gwen Kenyon
Anna '.
Masculine
Benny Baker
John Barrymore
Jack Benny
Ben Blue
William Boyd
Michael Brooke
Bob Burns
George Burns
Chas. Butterworth
Bing Crosby
Robert Cummings
Rufe Davis
Richard Denning
Johnny Downs
James Ellison
Leif Erik son
W. C. Fields
William Frawley
Tito Guizar
Porter Hall
John Hart
Russell Hayden
Yacht
Evelyn Keyes
Billy King
Dorothy Lamour
Laurie Lane
Zoe Dell Lantis
Billy Lee
Carole Lombard
Joyce Matthews
Isa Miranda
Helaine Moler
Lynne Overman
Carol Parker
Gail Patrick
Elizabeth Patterson
Martha Raye
Ruth Rogers
Shirley Ross
Barbara Salisbury
Louise Seidel
Gladys Swarthout
Blanca Vischer
Janet Waldo
Cheryl Walker
Marion Weldon
Dorothy White
Eleanore Whitney
May Wong
George Hayes
Bob Hope
John Howard
Jack Hubbard
Roscoe Karns
Fred MacMurray
Ray Milland
J. Carrol Naish
Lloyd Nolan
Punkins Parker
John Payne
Anthony Quinn
George Raft
Terry Ray
Georges Rigaud
Bosy Roth
Randolph Scott
Harvey Stephens
Akim Tamiroff
Colin Tapley
Archie Twitch ell
Phillip Warren
Club Boys
Special Player Contracts
Joan Bennett Edward E. Horton
Sam Newfield
William Nigh
Phil Rosen
Brown
Gary Cooper
Irene Dunne
Harriet Hilliard
Writers
Doris Anderson
Stuart Anthony
Duke Atteberry
Jeanne Bartlett
Sy Bartlett
Wm. G. Beymer
Claude Binyon
Charles Brackett
Frederick Hazlitt
Brennan
Monte Brice
Frank Butler
Robert Carson
Olive Cooper
Lloyd Corrigan
Russel Crouse
E. W. (Bill) Cun-
ningham
Jack Cunningham
Mary Livingstone
Harold Lloyd
Sylvia Sidney
Talbot Jennings
Jesse Lasky, Jr.
Howard Lindsay
Wm. R. Lipman
Jeanie Macpherson
Francis Martin
Quinn Martin
Horace McCoy
Bertram Millhauser
John C. Moffitt
Seena Owen
Stuart Palmer
Gilbert Pratt
Irving Reis
Ferdinand Reyher
Walter C. Roberts
Sid. Silvers
Paul Sloane
Marion Spitzer
(Continued on following page)
MONOGRAM
Players
John Carroll Col. Tim McCoy
Jack Randall Movita
Tom Keene Jack Randall
Milburn Stone
14
MOTION PICTURE HERALD
March 26, 1938
MORE TO BE SIGNED INDIVIDUALLY
PARAMOUNT Writers (Continued)
Walter DeLeon
Ken Englund
Jules Furthman
Gilbert Gabriel
Grant Garrett
Erwin Gelsey
Gerald Geraghty
Eve Greene
Wm. Wister Haines
Pamela Harris
Don Hartman
Robert
Producer-Directors
Cecil B. DeMille
Fritz Lang
Frank Lloyd
Directors
George Archainbaud
Robert Florey
Henry Hathaway
James Hogan
Edward D.
Lillie Hay ward
Fred Stanley
Preston Sturges
C. Gardner Sullivan
S. S. Van Dine
Virginia Van Upp
Bobby Vernon
Edward Welch
Rebecca West
Garnett Weston
Billy Wilder
Yost
Ernst Lubitsch
Wesley Ruggles
William Wellman
Louis King
Mitchell Leisen
Theodore Reed
Andrew Stone
Venturini
RKO RADIO
Players
Feminine
Gwen Bayer
Lucille Ball
Sally Eilers
Joan Fontaine
Diana Gibson
Frances Gifford
Mitzi Green
Katharine Hepburn
Miriam Hopkins
Phyllis Kennedy
Patricia
Masculine
Walter Abel
Jack Arnold
Fred Astaire
Milton Berle
Willie Best
Richard Bond
Whitney Bourne
Alan Bruce
Harry Campbell
Jack Carson
Eduardo Ciannelli
William Corson
Richard Dix
James Ellison
Douglas Fairbanks,
Jr.
Billy Franey
Billy Gilbert
Cary Grant
Paul Guilfoyle
Writers
Gladys Atwater
Joe Bigelow
J. Robert Bren
Matt Brooks
Eddie Davis
Oliver Drake
Philip G. Epstein
Bert Granet
Edmund L. Hart-
mann
Lionel Houser
Helen Meinardi
Dorothy
Directors
Christy Cabanne
Edward Cline
Vicki Lester
Frances Mercer
Ann Miller
Rita Oehmen
Leona Roberts
Ginger Rogers
Anne Shirley
Barbara Stanwyck
Kay Sutton
Marilyn Vernon
Wilder
George Irving
Gordon Jones
Cecil Kellaway
Allan Lane
Richard Lane
Herbert Marshall
Marx Bros.
Victor Moore
Chester Morris
Jack Oakie
George O'Brien
Bradley Page
Parkyakarkus
Lee Patrick
Joe Penner
George Shelley
Smith & Dale
Robert Stone
Robert Thatcher
Frank M. Thomas
Dudley Nichols
Ernest Pagano
Gertrude Purcell
Allan Scott
Viola Brothers
Shore
John Twist
Anthony Veiller
Frank Wead
Hagar Wilde
P. J. Wolfson
Paul Yawitz
Yost
STAGE POPULARITY
LOST, SAYS HAMPDEN
Walter Hampden, Shakespearean
actor, said this week that the theatre
of the stage would never return to the
popularity it enjoyed several decades
ago because "people have lost the
habit."
"Besides," the actor said, "the ex-
pense of transporting flesh and blood
actors cannot compete with carrying
them along in film, so the price of the
theatre precludes the possibility of its
becoming the habit that the motion
picture has in the life of the average
American today."
In motion picture theatres, he said,
"you get your money's worth."
Of the contemporary stage, he said,
"Where there is quality in it, the
quality is very pine. Only we do not
get enough of it."
David Howard
Leigh Jason
Lew Landers
Rowland V. Lee
Rouben Mamoulian
REPUBLIC
Players
Feminine
Frieda Inescort
Marian Marsh
Polly Moran
Masculine
Gene Autry
Ralph Byrd
Smiley Burnette
Ray Corrigan
Richard Cromwell
James Gleason
Mark Sandrich
Joseph Santley
Wm. A. Seiter
Geo. Stevens
Ben Stoloff
V
Gloria Rich
Lynn Roberts
Gloria Swanson
Neil Hamilton
Bob Livingston
Ramon Novarro
Roy Rogers
Alison Skipworth
Bob Steele
Max Terhune
Writers
Howard Hawks
Ben Holmes
Alice Altschuler
William Bartlett
George Beck
Adele Buffington
Betty Burbridge
Richard English
Earl Felton
Sam Fuller
Carl Gass
Paul Gerard-Smith
Miriam Geiger
Alex Gottlieb
Gordon Kahn
Edmund Kelso
Marjorie Kline
William Lively
Directors
John Auer
James Cruze
James Gleason
Joe Kane
Wm. Colt Mac Don-
ald
Darroll McGowan
Stuart McGowan
Jack Natteford
Samuel Ornitz
Gertrude Orr
Charles F. Royal
Sidney Salkow
Monroe Schaff
Robert T. Shannon
Wellyn Totman
Jack Townley
M. Coates Webster
Nathaniel West
George Yates
Jack English
Gus Meins
George Nicholls, Jr.
William Whitney
HAL ROACH
Players
Feminine
Constance Bennett
Darla Hood
Margaret
Masculine
Brian Ahearne
Oliver Hardy
Stan Laurel
Eugene (Porky) Lee
Alan Mowbray
Writers
Arnold Belgard
Eric Hatch
Directors
John B. Blystone Gordon Douglas
Norman Z. McLeod
Bonita Granville
Patsy Kelly
Sullavan
Carl (Alfafa)
Switzer
Wm. (Buckwheat)
Thomas
Roland Young
Jack Jevne
Eddie Moran
V
SELZNICK INTERNATIONAL
Players
Feminine
Janet Gaynor Ann Gillis
Paulette Goddard Toni Nosiska
Margaret Tallichet
Masculine
Douglas Fairbanks, Tommy Kelly
Jr. Alan Marshal
Writers
Charles Bennett Fred Jackson
Michael Blankfort Elizabeth Myer
Gene Fowler Marshall Neilan
Sidney Howard Budd Schulberg
Glenn Tryon
Directors
George Cukor Richard Wallace
TWENTIETH CENTURY -FOX
Players
Feminine
Lynn Bari
Joan Castle
Annabella
Phyllis Brooks
Madge Bellamy
Spring Byington
Joan Carol
June Carlson
Jane Darwell
Joan Davis
Shirley Deane
Dixie Dunbar
Alice Faye
Virginia Field
Gracie Fields
Jean Gale
Sonja Henie
Portland Hoffa
Louise Hovtck
Masculine
Fred Allen
Robert Allen
Don Ameche
Dick Baldwin
George Barbier
Warner Baxter
Tom Beck
Sidney Blackmer
J. Edward Bromberg
John Carradine
(Continued on
Rochelle Hudson
Arline Judge
June Lang
Osa Massen
Ethel Merman
Pauline Moore
Leah Ray
Florence Roberts
Simone Simon
Gloria Stuart
Ruth Terry
Shirley Temple
Claire Trevor
June Valerie
Helen Westley
Jane Withers
Marjorie Weaver
Arleen Whelan
Loretta Young
Eddie Cantor
Chick Chandler
Lon Chaney, Jr.
Eddie Collins
Brian Donlevy
George Ernest
Sidney Fields
Douglas Fowley
Richard Greene
Jack Haley
opposite page)
March 26, 1938
MOTION PICTURE HERALD
15
TALENT SET FOR THE NEW SEASON
20TH CENTURY-
Jean Hersholt
Ken Howell
Paul Hurst
Robert Kellard
Peter Lorre
Robert Lowery
Keye Luke
Billy Mahan
Tony Martin
Frank McGrath
Victor McLaglen
Paul McVey
Warner Oland
Tyrone Power
Jed Prouty
Stock Players
Alice Armand
Lynne Berkeley
Barbara Brewster
Esther Brodelet
Julie Carter
Alexandria Dean
Dorothy Dearing
Helen Ericson
June Gale
Philippa Hilbere
Mary Lane
Writers
Arthur Arthur
Charles A. Belden
John Balderston
Edward Berkman
Lou Breslow
Jerry Cady
Robert Chapin
Karen de Wolf
S. G. Duncan
Philip Dunne
Kenneth Earl
Walter D. Edmonds
Robert Ellis
Don Ettlinger
Frank Fenton
Walter Ferris
John Taintor Foote
James Edw. Grant
Shedidan Gibney
Robin Harris
Ray Harris
Brown Holmes
Eleanor Harris
Sam Hellman
Ethel Hill
Joseph Hoffman
Anne Herendeen
Frances Hyland
Boris Ingster
Charles Kenyon
Frederick Kohner
Rian James
Lester
Directors
Otto Brower
David Butler
Roy Del Ruth
Allan Dwan
John Ford
Eugene J. Forde
Norman Foster
H. Bruce Humber-
FOX Players (Continued)
William "Bill" Rob-
inson
Cesar Romero
Three Ritz Bros.
George Sanders
Joseph Schildkraut
Douglas Scott
Raymond Scott and
Quintet
Marvin Stephens
Slim Summerville
Charles Tannen
Arthur Treacher
Wally Vernon
Michael Whalen
Frances Leslie
Lillian Porter
Elizabeth Palmer
Jayne Regan
Geneva Sawyer
Iva Stewart
June Storey
Lucille Miller
Irma Wilson
June Wilkins
Elsie Valentine
Hal Long
Phil McDonald
Julian Josephson
Curtis Kenyon, Jr.
Fidel La Barba
Jack Lait, Jr.
Henry Lehrman
Helen Logan
Jane Murfin
Maurice Rapf
Harry Lloyd Morris
Morris M. Mussell-
MAN
Commander Noville
Ernest Pascal
John Patrick
Samuel Pokrass
Albert Ray
Sonya Levien
John Reinhardt
Lynn Root
Kathryn Scola
Howard Smith
Lynn Stapling
Edith Skouras
Milton Sperling
Jule Styne
Lamar Trotti
Harry Tugend
Karl Tunberg
Darrell Ware
Jack Yellen
Ziffren
Herbert I. Leeds
Henry King
Walter Lang
Sidnfy Lanfield
George Marshall
Otto Ludwig Prem-
inger
Gregory Ratoff
stone William S. Seiter
Malcolm St. Clair
Dance Directors
Nick Castle Harry Losee
Geneva Sawyer
CLEVELAND CLUB
SETS FILM WEEK
The Cleveland Cinema Club, one
of the oldest motion picture clubs in
the country, has set the week of May
6th as Movie Festival Week and has
secured the cooperation of producers,
distributors, exhibitors, Parent-Teach-
er Associations and schools to make the
event so outstanding, that it will be-
come an annual event.
The object of Movie Festival Week,
according to its sponsor, Mrs. W. V.
Fiske, president, is to make the public
more film conscious.
UNIVERSAL
Players on Term Contracts
Feminine
Alice Brady
Mary Brodel
Danielle Darrieux
Deanna Durbin
Helen Greco
Nan Grey
Eleanor Hansen
Ulasculine
Mischa Auer
Bob Baker
Larry Blake
Andy Devine
Louis Hayward
Samuel S. Hinds
Players under Contract for
One or More Pictures
Dorothea Kent
Ella Logan
Marion Martin
Constance Moore
Helen Parrish
Barbara Read
Frances Robinson
Frank Jenks
Wm. Lundigan
Gordon Miller
David Oliver
Robert Wilcox
Charles Winninger
Feminine
Irene Dunne
Glenda Farrell
Hope Hampton
Masculine
Edgar Bergen
John Boles
Wm. Gargan
Barton MacLane
Adolphe Menjou
George Murphy
Joyce Hodges
Edna Sedgwick
Margaret Sullavan
Ken Murray &
Oswald
Tommy Riggs
Jimmy Savo
Leopold Stokowski
Kent Taylor
Writers
Adele Commandini
Henri Decoin
Wyndham Gittens
Charles Grayson
Directors
John Wayne
V
F. Hugh Herbert
Felix Jackson
Bruce Manning
Ray Trampe
Ford Beebe
Henry Koster
Jos. H. Lewis
Frank MacDonald
John Rawlins
Ray McCarey
Sylvan Simon
John Stahl
James Whale
V
WALTER WANGER
Players
Joan Bennett
Madeleine Carroll
Pat Paterson
Writers
Graham Baker
James M. Caine
Louise Platt
marla s helton
Sylvia Sidney
John Howard Law-
son
WARNER - FIRST NATIONAL
Stars
Feminine
Joan Blondell
Bette Davis
Olivia de Havilland
Kay Francis
Directors
John Cromwell
Gene Towne
John Ford
Masculine
Humphrey Bogart
George Brent
James Cagney
Errol Flynn
Hugh Herbert
Leslie Howard
Featured Players
Feminine
Fay Bainter
Gloria Blondell
Jane Bryan
Gloria Dickens
Bonita Granville
Susan Hayward
Isabel Jeans
Carole Landis
Lola Lane
Margaret Lindsay
Peggy Moran
Jane
Masculine
Anthony Averill
Donald Briggs
Melville Cooper
Donald Crisp
Johnnie Davis
Gabriel Dell
Dick Foran
Leo Gorcey
Huntz Hall
Billy Halop
Ian Hunter
Allen Jenkins
Bobby Jordan
Paul Kelly
Patric Knowles
Bruce Lester
Larry
Writers
Edward Anderson
Earl Baldwin
George Bilson
Ernest Booth
George Bricker
Robert Buckner
Niven Busch
'Frank Cave-it
Anthony Coldeway
Warren Duff
Julius Epstein
Michael Fessier
Abem Finkel
Kenneth Gamet
Ivan Goff
Manley Hall
H. W. Hanneman
Mark Hellinger
Sig Herzig
John Huston
William Jacobs
Lee Katz
Lawrence Kimble
Cran
Directors
Lloyd Bacon
Busby Berkeley
William Clemens
Michael Curttz
William Dteterle
Ray Enright
John Farrow
Miriam Hopkins
Priscilla Lane
Rosemary Lane
Anita Louise
Wayne Morris
Paul Muni
Pat O'Brien
Dick Powell
Edward G. Robinson
Rudy Vallee
Anne Nagel
Gale Page
Marcia Ralston
Beverly Roberts
Janet Shaw
Ann Sheridan
Penny Singleton
Evelyn Thawl
Mabel Todd
Rosella Towne
Marie Wilson
Wyman
John Litel
Jeffrey Lynn
Billy Mauch
Bobby Mauch
Dennie Moore
Jack Moore
Frank McHugh
Jimmy Nolan
Henry O'Neill
Bernard Punsley
Dick Purcell
Claude Rains
Ronald Reagan
John Ridgeley
Eric Stanley
James Stephenson
Williams
V
Wally Klein
Milton Krims
Ring Lardner, Jr.
Rowland Leigh
Maurice Leo
Richard Macaulay
Aeneas MacKenzie
Seton I. Miller
Peter Milne
Bess Meredith
Jean Negulesco
Charles Perry
William Rankin
Norman "Reilly-
Raine
Casey Robinson
Robert Rossen
Don Ryan
Joseph Schrank
Vincent Sherman
Jerry Wald
John Wexley
Robertson White
e Wilbur
V
Edmund Goulding
William Keighley
Anatole Litvak
Stanley Logan
William McGann
Noel Smith
William Wyler
16
MOTION PICTURE HERALD
March 2 6, 19 3 8
NORMA
A PICTORIAL PREVIEW
by gus McCarthy
in Hollywood
;ONS before Irving Thalberg died —
before Norma Shearer played the
I lovely heroine of Shakespeare's im-
mortal "Romeo and Juliet" or
starred in "The Barretts of. Wimpole
Street" — preliminary plans had been made
to present her as "Marie Antoinette," one
of history's most glamorous women. Four
years ago a man and a woman, husband
and wife, began to dream of a production
that would be a bright jewel in a dual
crown even then gleaming with brilliant
gems of accomplishment. Neither foresaw
that tragedy would claim one — chill the
soul and spirit of the other.
Days of hopeless discouragement fol-
lowed for Norma Shearer. A sympathetic
world, much of which had found escape
from its own trials and tribulations in en-
joyment of her films, wondered if she would
ever return to the screen. If she did, the
world wondered in what sort of vehicle she
would resume her career. While others
suggested and speculated, Miss Shearer
made her own decision. She chose to be
with the world again in a production which
she and her husband had planned — the
story of the little Hapsburg Archduchess
who became Queen of France, as that
story is set down in Stefan Zweig's ro-
mantic biography.
Marie Antoinette was a vivid romantic
symbol of a fabulous era of kings and
March 26, 19 3 8
MOTION PICTURE HERALD
SHEARER RETURNS
peasants, glory and despair, cake and black
bread, jeweled gowns and filthy rags, com-
passion and cruelty, magnificent pageantry
and hopeless want, idealism and treachery.
Before and since, humanity has stood wit-
ness to world shattering events — yet none
parallel those that were the lot of the be-
wildered but womanly and worldly wise
Austrian peeress who was central character
in the most amazing maelstrom of human
emotions the world has known.
But the panoramic canvas upon which
"Marie Antoinette" is being projected will
not be lacking in those instruments and
devices which authentically reflect one of
the most lavish and spectacular periods
in all history. A costly undertaking, the
98 settings utilized, which Cedric Gibbons
designed and constructed, following in-
tensive research, show in true and minute
detail not only the pomp and nobility but
the degradation of the French people in
the time of the story. Stately inferiors of
the Palace of Versailles, its luxurious gar-
dens, the Petit Trianon, the crowded streets
of Paris gone mad with blood lust are the
main backgrounds for this story of heroes
and villains, of men and women with char-
acter, of mistresses with none, of Marie
Antoinette, Count Axel de Ferson, King
Louis XVI and the Due d'Orleans, Robe-
spierre, Marat and Danton.
That Miss Shearer is worthy of and
qualified to play the title role is attested
by her record. The films previously named,
"The Divorcee," "Let Us Be Gay,"
"Strangers May Kiss," "A Free Soul" and
"Smilin' Through" make one aware again
of her artistry. Her feminine appeal is
acknowledged, just as it is known that
Marie Antoinette did not lack in those
charms that attracted masculine interest.
Of the 152 speaking parts, Tyrone Power,
Robert Morley, Joseph Schildkraut, Gladys
George, Anita Louise, John Barrymore,
Henry Stephenson, Peter Bull, Joseph Cal-
leia, Reginald Gardiner, Barnett Parker, Al-
bert Van Dekker, Alma Kruger, Cora
Witherspoon, Leonard Penn, Ruth Hussey,
George Zucco, Henry Daniel and Nigel de
Brulier have the most important.
How Mr. Thalberg, with his intimate in-
terest to inspire him, would have produced
the picture can be readily imagined. That
"Marie Antoinette" might come to the
screen a memorable attraction, rich in en-
tertainment and commercial values, the
duty of continuing the Thalberg tradition
was entrusted to a producing-directing
team that has proved its worth. "The
Firefly," "Maytime," "The Great Zieg-
feld," "The Thin Man," "Naughty Mari-
etta," "Rose Marie," "Night Must Fall"
and "Ah, Wilderness" are among producer
Hunt Stromberg's testimonials. The direc-
tor, W S. Van Dyke, II., lists "The Thin
Man," "Rose Marie," "Naughty Marietta,"
"Penthouse," "After the Thin Man," "San
Francisco," "Rosalie" and "Forsaking All
Others" in his numerous credits.
When all things are considered, per-
sonal, professional, exigencies of business
and the disposition of devious governing
forces, it is not likely that "Marie Antoin-
ette" will be available to the public much
before the middle of next September.
18
MOTION PICTURE HERALD
March 26, 1938
MCM HO LDS 4 RECIONALS; FOX ALSO
TO DROP nB's"; HAMMOND NEW PLANS
President of Educational Plan-
ning Company To Make and
See Features and Shorts,
with Exhibitors Sharing
Further advancement in plans for new
product and sales policies was made this
week in virtually all quarters of produc-
tion and distribution, both by "majors" and
independents.
First to hold its sales conventions, a
series of regionals at Kansas City, San Fran-
cisco, Chicago and New York, Metro-Gold-
wyn-Mayer's men in the field were about
ready to advance on exhibitors with the
company's 1938-39 portfolio on 52 features
and an explanation of the new policy for
the elimination of "Class B" pictures.
(Names of MGM's 1938-39 talent and films
were published March 19, page 27.)
Twentieth Century-Fox is also expected to
announce elimination of "Class B's," at its con-
vention April 1, at Kansas City.
Sales convention arrangements of the week
also included Monogram's postponement of its
conference from April 21 to May 8, when
the field forces will for the first time meet the
new sales manager, George Weeks, formerly
with GB Pictures, who takes the place of Ed-
ward Golden, promoted to assist W. Ray
Johnston, president. The convention will be
held at Cincinnati's Netherland Plaza Hotel.
Hammons' Distribution Plans
Probably the outstanding move of the week
from the standpoint of new-company activity
was E. W. Hammons' indication that he was
considering establishment of a new national dis-
tributing organization, along the lines of the
old First National, to produce both features
and short subjects, exhibitor franchise holders
to share in profits.
Mr. Hammons' prime interest is an outlet
for his Educational short subjects, a five-year
distribution arrangement with Twentieth
Century-Fox expiring on August 1st. *
Mr. Hammons reported that several well-
known producers were interested in the plan,
which would require $5,000,000.
Educational probably will have about 26 two-
reelers and 52 one-reelers for 1938-39, com-
pared with 42 two-reelers and 58 one-reelers
this season.
Twentieth Century-Fox is to conduct an
"Educational Anniversary" sales drive from
April 25th to May 28th to corral outstanding
playdates.
MGM Regional Meetings
The Metro-Goldwyn-Mayer home office sales
staff, headed by William F. Rodgers, general
sales manager, and Al Lichtman, assistant to
Nicholas M. Schenck, president, conducted the
second of four regional conventions, last Satur-
day and Sunday, at the St. Francis hotel,
San Francisco, assisted by Edward M. Saun-
ders, western sales manager ; George Hickey,
southern division manager, and managers from
Portland, Seattle, Salt Lake City, Los Angeles,
Denver and San Francisco.
On Thursday and Friday a midwest meeting
was held at Chicago's Palmer House, after
which the company turned to New York, for
METAL PROCESS
FOR PICTURES
A method of making portraits on
metal which, its sponsors say, may prove
to be more enduring and more accu-
rate than those taken on paper, was
announced this week by the Aluminum
Company of America. The pic hires are
made on sheets of duralumin which
carries a coating of photographic
emulsion. The metal is substituted for
ordinary photographic paper.
The first portrait made by the new
process has been presented to Dr. Paul
Merica, vice-president of the Interna-
tional Nickel Company, whose research
work on the hardening of alloys by
precipitation led to a more diversified
use of metals.
a meeting at the Hotel Astor, Sunday and
Monday. In all cases the managers heard Mr.
Rodgers report that 36 of the 52 features for
1938-39 will be in "a big-budget, big-star
classification." Also announced was a new
starring contract for Luise Rainer.
Sam A. Shirley, district manager with head-
quarters in Chicago for 19 years, is taking over
the branch in that city, succeeding Felix Men-
delssohn, who has retired from the film busi-
ness.
J. E. Flynn, district manager with headquar-
ters in Detroit, takes over Shirley's territory,
retaining Detroit and supervising also Chicago,
Indianapolis, Milwaukee and Minneapolis.
Cincinnati, Cleveland and Pittsburgh, which
were in Mr. Flynn's territory, are now a sep-
arate district to be managed by John J.
Maloney, promoted from Pittsburgh branch
manager.
Albany and Buffalo have been taken from
Mr. Flynn's former territory and added to the
district managed by E. K. (Ted) O'Shea,
which now includes also New York, Washing-
ton and Charlotte.
New District Made
Boston and New Haven, up to now in
O'Shea's territory, have been made a district
managed by Maurice N. Wolf, who was pro-
moted from the Boston branch managership.
Mr. Connors disclosed the following branch
shifts : Jack Byrne, branch manager at New
Haven, to Boston; Tom Donaldson, salesman
in Boston, to branch manager in New Haven ;
Burtus Bishop, Jr., branch manager in Char-
lotte, to Pittsburgh ; Benn Rosenwald, salesman
at Charlotte, to branch head there.
Decision of Twentieth Century-Fox also to
eliminate "Class B" films came this week in
Hollywood, preparatory to the April 1st, Kan-
sas City sales convention.
Fox will have 18 new sales branch build-
ings completed or under way this year.
Mr. Zanuck announced this week in Holly-
wood the designation of "Suez" as a "special"
for 1938-39.
United Artists has scheduled a minimum of 20
features for release in the 1938-39 season.
George G. Schaefer, vice-president and general
manager, said the product would be divided
as follows : Five each from Samuel Goldwyn,
Walter Wanger and Alexander Korda, three
by Edward Small, and two by David O. Slez-
nick.
First announcement by Mr. Goldwyn on his
1938-39 plans came this week with his selec-
tion of "Gaustark," to star Gary Cooper, Merle
Oberon and Sigrid Gurie.
Universal's Conferences
Universal's 1938-39 product conferences con-
tinued this week in Hollywood, with Nate
Blumberg, president, and Charles Rogers, vice
president, presiding. John Joseph, advertising
manager, returned to the home office.
Pre-convention sales realignment this week
sent Big Wittman, eastern district manager, to
Philadelphia as branch manager, succeeding
Joseph Engels, transferred to Cleveland as
manager, and a new position, undisclosed, for
David Miller, formerly in Cleveland.
50 Warner Scripts Ready
With the announcement that the company
already has completed 50 scripts which will be
considered for 1938-39 production, and the
assignment of writers to 35 additional stories,
Warner home office executives started west-
ward to set the new program, those departing
including Gradwell Sears, general sales man-
ager ; Carl Leserman, his assistant ; Sam
Schneider, financial department, and Mort
Blumenstock, home office advertising director.
In Burbank they will confer with Harry M.
and Jack L. Warner, Hal Wallis, and Charles
Einfeld. Also on the agenda will be sales
and merchandising plans for pictures remain-
ing on 1937-38 commitments.
Warners will have several in color next sea-
son, led by "Valley of the Giants," by Peter
B. Kyne, with George Brent and Olivia de
Havilland.
Other Conferences
Principal developments at RKO this week
pointing to new season's production included
the signing of George Height, formerly with
Samuel Goldwyn, as a producer ; a contract
with Rufus Le Maire as assistant to Pandro
Berman, production chief, and the continuance
of studio conferences between Leo Spitz, presi-
dent ; Ned Depinet, vice president ; Jules Levy,
sales manager, and S. Barret McCormick, ad-
vertising director. Mr. LeMaire was formerly
executive to Charles Rogers at Universal, and
in his new position will seek and develop new
talent for RKO.
Columbia Pictures was concerned with the
windup of its "Montague Good Will Cam-
paign," to round out playdates for 1937-38,
citing Art Levy's Pittsburgh branch as the
winner of the first six-weeks, with six more
to go.
Paramount product conferences will get un-
der way at the end of Stanton Griffis's vacation
in Florida, in a few days.
Another to consider regional sales conven-
tions instead of a single meeting, Paramount's
advance decision is for 52 features for 1938-39,
instead of the usual 60.
Republic Pictures is awaiting the arrival
at duty of James R. Grainger, its new presi-
dent, June 1st. Mr. Grainger, however, will
sit as an "observer" at the convention, May
2nd to 5th, in Hollywood.
GB Pictures next season will have the ser-
vices of Jack Whiting and Michael Redgrave,
contracts having been signed in London this
week, the Redgrave arrangement calling for
four pictures.
The Greatest
Picture I
have ever
made
is
and it will NOT be
road-showed! !
i
NATION-WIDE RELEASE
CLARK
GABLE
Better than
"San Francisco"
7)?//>tta
LOY
Better than
"After The Thin Man
SPENCER
TRACY
Better than
"Captains Courageous"
Academy Award winner
;oing to do to get
the greatest results
from the year's
reatest picture?
Clark Gable * Myrna Loy * Spen
TEST PILOT'-APRIL 22nd
Victor FLEMING'S Production • With Lionel Barrymore • Screen play by Vincent Lawrence and
Waldemar Young • Original story by Frank Wead • Directed by Victor Fleming • Produced by Louis 0 Lighton
Produced by
YOU KNOW!
March 26, 193
MOTION PICTURE HERALD
23
U.S. TURNS TO INVESTIGATION OF
RADIO, TELEVISION, SOUND PATENTS
Communications Commission
Will Study Networks' Con-
tracts and Practices; Televi-
sion Control Is "Feared"
The Administration's general attitude
toward the practices of "big-business" was
reflected officially in amusements this
week when the United States Government
decided to investigate the radio broadcast-
ing industry, through the Federal Com-
munications Commission, and, at the same
time, the House took up the advisability of
probing television and sound patents.
The long-deferred study of radio and its
reputed "monopolistic practices" was actu-
ally underway with adoption by the FCC
of a resolution providing for a sweeping
inquiry into the contractual relations and
practices of the networks.
The FCC was virtually compelled to act,
after various Congressmen had threatened
the alternative of a Congressional investi-
gation not only of radio but of the Com-
mission itself.
A long series of events led up to the opening
of the radio probe, based principally on charges
in both Senate and House that radio was fail-
ing to "clean its own house," and that there was
not sufficient control over the type of material
broadcast.
The Mae West NBC broadcast in a Sunday
evening burlesque on Adam and Eve in the
Garden of Eden, for Chase and Sanborn cof-
fee, was cited as an example of the lack of
program control. This climactic incident brought
storms of protests from Congressmen, their con-
stituents and church and civic organizations the
country over.
Film and Television
While radio thus becomes the first open target
of a nationwide probe by the government, the
motion picture industry has been for months
under unofficial probings by Secret Service
agents of the Department of Justice, acting on
independents' charges of reputed "monopolistic
practices."
Of more immediate concern to the motion pic-
ture than the investigation of radio is the new
possibility that the government may look into
the field of television, with which films are to
be more closely related, and also into sound
patents control, with which the motion picture
is definitely related.
Control "Feared"
"Fears" that the same interests that dominate
the sound equipment business in motion pictures
— presumably American Telephone and Tele-
graph and Radio Corporation of America — will
control television were expressed Monday in
Washington by William D. McFarlane, Demo-
cratic Congressman from Texas, who appeared
before a house patents subcommittee at the
opening of hearings on legislation for patents
revisions, under President Roosevelt's legisla-
tive program calling for elimination of patent
monopolies.
Would Eli minate Controls
Directly aimed at in the legislation is the
eradication of controls of industry such as those
exerted over the automotive field by General
Motors.
Under a bill sponsored by Representative
Producers See Tieups as Solution
Of Star Broadcast Protests
Direct tieup between exhibitors and star radio broadcasts is advanced as a possible
solution to the widespread complaints of exhibitors against such air programs, which
they call unfair competition.
Warner Brothers is taking the lead in formulating plans for exhibitor-producer
cooperation on the air, and MGM is said to be interested in similar experiments.
Twenty Warner branch managers will cooperate with exhibitors in tieup cam-
paigns for the new air show, "Warners Academy of Acting." They will work with
theatremen and broadcasting stations using the program sponsored by Gruen Watch
Company to exploit the current Warner releases mentioned on the air, and which
start next month.
Exhibitors will be urged to buy "spot" radio announcements on their local
stations before and after the half hour program.
McFarlane, the owner of a patent would be
given exclusive rights to produce thereunder
for only the first three years of its life, after
which period any person might make applica-
tion for a license under the patent to the com-
missioner of patents, setting forth the royalties
he was willing to pay.
A companion bill, introduced by Representa-
tive Lawrence J. Connery (Dem.) of Massa-
chusetts, provides for compulsory licensing
under patents "brought within a single control
by competitors to dominate an industry."
It was explained by Congressman McFarlane
that his bill was introduced as a result of Presi-
dent Roosevelt's request for legislation ending
certain practices which he held were unfair to
the people, including "the use of patent laws to
enable larger corporations to maintain high
prices and withhold from the public the advan-
tages of the progress of science."
Cites Last Year's Study
The whole question of patent control, he said,
had been investigated by the House last year
during its study of patent pooling and cross
licensing.
That investigation, he told the subcommittee,
showed that the Telephone Company, through
its research work and the acquisition of patents,
was controlling not only the communications
industry but others.
"The same group, through the patents they
held, almost dominated the sound motion pic-
ture equipment industry," Congressman Mc-
Farlane said, "and now that television is com-
ing on, we find that the same group have ap-
parently been able to control that field."
Monopoly and the Patent Situation
The patent situation as an aid to monopoly,
he continued, has been pointed to frequently by
Department of Justice officials, who cited the
incongruity of one Governmental group seeking
to suppress monopoly while coincidentally an-
other agency was setting up monopolies. De-
partment of Justice prosecutions, it was held,
cannot achieve the results sought so long as the
Patent Office puts the seal of Government ap-
proval upon patent monopolies.
Justice Department officials were represented
as in favor of the legislation, and the subcom-
mittee ordered that copies of the bills be sent
to the department for study by the Attorney
General^ who later may be asked to send a rep-
resentative to testify as to the department's at-
titude.
Representative Charles Kramer (Dem.) of
California — a member of the House Patents
Committee but not of the present subcommittee
— announced his unalterable opposition to the
bills. Witnesses appearing before the subcom-
mittee— practically all in opposition to the legis-
lation— were almost exclusively patent lawyers
and representatives of the various bar associa-
tions.
Radio Tax Plan Rejected
In the matter of Congress' attitude toward
radio, Representative McFarlane's proposed im-
position of a ten per cent tax on the gross re-
ceipts of broadcasting stations will be laid be-
fore the House Ways and Means Committee,
following the refusal of the House to accept the
proposal as an amendment to the Administra-
tion's tax revision bill.
With almost no debate, the House, by a vote
of 60 to 30, refused to accept the McFarlane
amendment, after Representative Thomson
(Dem.) of Ilinois expressed opposition to con-
sidering new taxes which have never been stud-
ied.
"The question of taxing radio broadcasting
stations and broadcasters goes into a new field
which should be thoroughly studied by the com-
mittee charged with raising revenue as well
as the committee charged with the regulation
of the radio broadcasting industry," Representa-
tive Thompson said.
In submitting his amendment, Representative
McFarlane launched another tirade against the
"radio monopoly," contending that the broad-
casters pay nothing to the Government for the
privileges they enjoy under their licenses. At
no time, however, did he have hone that the
amendment would be accepted off-hand, in view
of the unwillingness of the House in the past
to go into the subject.
Commission Acts
First steps toward the long-deferred inves-
tigation of monopolistic practices in the broad-
casting industry got underway this week in the
Federal Communications Commission following
its adoption of the resolution providing' for an
inquiry into the contractual relations and prac-
tices of the networks and the chain stations.
An abrupt demand, last Wednesday, for a
public investigation of alleged broadcasting
monopoly, by Commissioner T. A. M. Craven,
precipitated a two-days' controversy which was
finally settled by adoption of an amended reso-
lution forced through by Chairman Frank R.
(Continued on following fiar/c)
24
MOTION PICTURE HERALD
March 26, I 938
RADIO INQUIRY IN 13 DIRECTIONS
(Continued from preceding pane)
McNinch, limiting the probe to the network
situation.
Commissioner McNinch, supported by
Commissioners Eugene O. Sykes and Nor-
man S. Case, attempted to block considera-
tion of the Craven resolution, but was out-
voted. He did succeed, however, in having
final consideration delayed until the next
commission meeting.
Commissioner Craven's resolution, based on
the findings in his report of January 20th on the
social and economic aspects of broadcasting,
in which further study of monopoly was recom-
mended, pointed out that charges of monopoly
have been current and called for appointment
by the Commission — not by the chairman — of
a committee of three to conduct hearings and
carry out a study of the whole matter.
Failing in his effort to have the resolution
referred to the law department where, Mr.
Craven charged, it would take five or six
months to get action, Mr. McNinch entered last
Friday's FCC meeting armed with a substitute
resolution laying down 13 points to be investi-
gated.
A Stormy Session
Following what was said to be a very stormy
session, the FCC chairman won over to his side
all of the commissioners except George Henry
Payne, who later explained that, while "heartily
in favor of the investigation" of monopolistic
trends in broadcasting, he voted against the Mc-
Ninch resolution "because of my objection to
the methods by which that substitution was
being made."
"Commander Craven had spent a great deal
of time on his resolution," Mr. Payne com-
mented, "and I felt it was not only better
drawn, but more comprehensive and calculated
to be more effective."
Members of the legal and engineering staffs
of the commission were engaged this week in
the compilation of statistical data regarding"
radio chains and chain stations. Later, it was
said, hearings will be held at which network
officials and executives of affiliated stations
will be interrogated, with possibilities that some
of the hearings may be held at points outside
of Washington in order that local situations
may be thoroughly explored.
13 Phases of Operation
Considerable time is expected to be required
for the investigation of the 13 phases of chain
operation outlined in the resolution, which were
as follows :
1. "The contractual rights and obligations of
stations engaged in chain broadcasting, arising
out of their network agreements.
2. "The extent of the control of programs,
advertising contracts and other matters exer-
cised in practice by stations engaged in chain
broadcasting.
3. "The nature and extent of network pro-
gram duplication by stations serving the same
area.
4. "Contract provisions in network agree-
ments providing for exclusive affiliation with
a single network and also provisions restrict-
ing networks from affiliation with other sta-
tions in a given area.
5. "The extent to which single chains or net-
works have exclusive coverage in any service
area.
6. "Program policies adopted by the various
national and other networks and chains, with
respect to character of programs, diversification,
CANADA ALSO
PROBING RADIO
N. L. Nathanson, president of Famous
Players Canadian Corporation, largest
theatre circuit in Canada, will be called
before the select committee of the Can-
adian House of Commons which is to
investigate the activities of the Cana-
dian Broadcasting Corporation in con-
nection with the proposal to raise the
annual license fee for receiving sets
from $2 to $2.5 0.
Mr. Nathanson will be examined as a
governor of the corporation, along with
other members of the directorate, be-
fore the committee, of which Arthur
L. Beaubien of Manitoba is chairman,
examines general manager Gladstone
Murray and other officials. The investi-
gation is scheduled to open toward the
end of the month.
One of the questions to be asked at
the inquiry concerns the amounts paid
to the large networks in the United
States for commercially sponsored radio
programs now released over Canadian
Stations.
and accommodation of program characteristics
to the requirements of the area to be served.
7. "The number and location of stations^ li-
censed to or affiliated with each of the various
national and other networks. The number of
hours and the specified time which such net-
works control Over the station affiliates and
the number of hours and the specified time ac-
tually used by such networks.
8. "The rights and obligations of stations
engaged in chain broadcasting so far as adver-
tisers having network contracts are concerned.
9. "Nature of service rendered by each sta-
tion licensed to a chain or network organiza-
tion, particularly with respect to amount of pro-
gram origination for network purposes by such
stations.
Competitive Practices
10. "Competitive practices of stations engaged
in chain broadcasting as compared with such
practices in the broadcasting industry gener-
ally.
11. "Effect of chain broadcasting upon sta-
tions not affiliated with or licensed to any chain
or network organization.
12. "Practices or agreements in restraint of
trade or furtherance of monopoly in connection
with chain broadcasting.
13. "Extent and effects of concentration of
control of stations locally, regionally or na-
tionally in the same or affiliated interests, by
means of chain or network contracts or agree-
ments, management contracts or agreements,
common ownership or other means or devices,
particularly in so far as the same tends toward
or results in restraints of trade or monopoly."
As submitted by Commissioner McNinch, the
resolution recited merely that under, the provi-
sions of the Communications Act the commis-
sion shall have authority to make special regu-
lations applicable to chain stations, but at Com-
missioner Craven's insistence a second "where-
as" was incorporated, explaining that the com-
mission at this time has not sufficient informa-
tion upon which to base regulations.
Alperson, IVright
Stay as Trustees
Over the protest of only one creditor
representative, Federal Judge William P.
James in Los Angeles Monday appointed
Lloyd Wright and Edward Alperson perma-
nent trustees for Grand National Films, Inc.,
of California, after being told the move
would facilitate .the obtaining of playdates
for company product.
Samuel A. Miller, representing a number
of creditors, opposed the move until after an
audit of the company's assets but failed after
representatives of B. F. Zeidman, Raymond
Friedgen and Douglas MacLean approved
the permanent appointments.
In the hearing on the organization of
the company under Section 77B of the
bankruptcy act, the judge was told that dis-
tributing expenses were cut to $14,000
weekly as against the old figure of $28,000 to
$36,000 weekly, and that $18,000 has ac-
cumulated from accounts.
Culver City Fetes
''Tom Sawyer Day '
Originally planned as exploitation for the
Selznick International film, "Tom Sawyer
Day" developed into a civic fete in Culver
City last Saturday. Residents and visitors
dressed in the styles of the 1840's devoted
their time to such activities as horse shoe
pitching, log sawing and nail driving and to
dancing the square and quadrille.
Russell Birdwell, exploitation man for
Selznick International and instigator of the
plan to exploit "The Adventures of Tom
Sawyer," presided at the fete. He was
dressed as a gambler "dandy" and his attire
even included a scented handkerchief up the
sleeve and a pearl grey top hat.
A costume parade was held with William
H. Wright, assistant to David O. Selznick;
Charles Richards, casting director, and Lil-
lian K. Deighton, research director, serving
as judges. At night a street dance was held
in the village square.
The picture opened Wednesday at Grau-
man's Chinese and Loew's State theatres
in Hollywood and Los Angeles.
Research School Sees
"The First World War"
Daniel Doherty, associate of Truman Tal-
ley, Twentieth Century-Fox producer, was
guest speaker Wednesday when the New
School For Social Research, New York
City, studied the film, "The First World
War," released in 1933.
Louis de Rochemont, producer of the
March of Time, will speak at the school
next week and selections from the March of
Time will be shown.
March 2 6, 19 3 8
MOTION PICTURE HERALD
25
FIGHT OVER NEELY BILL SPREADS;
SUPREME COURT GETS TRUST CASE
Kent Charges Measure Requires
"Foot by Foot Synopsis of
Films"; P. J. Wood Cites
Benefits to Independents
Vigorous arguments for and against the
Neely anti-block booking bill were being
voiced this week despite Washington re-
ports that the desire of administration lead-
ers for early adjournment of Congress vir-
tually precluded possibility of the measure
being enacted this year.
Sidney R. Kent, president of Twentieth
Century-Fox, continued his attack on the
bill with a charge that "leaders who take the
responsibility for imposing the Neely bill
upon the industry and who have never pro-
duced a picture, and who have never writ-
ten a scenario, cannot recognize the true
facts of the situation which make the synop-
sis provision of the bill unworkable."
Also opposing the bill were Harry
Brandt, president of New York's Inde-
pendent Theatre Owners Association;
members of the New Haven Council of
Film Patrons, and R. R. Biechele, secretary
of the Kansas-Missouri Theatres Associa-
tion.
Taking an opposite viewpoint was Pete
J. Wood, secretary of the Independent
Theatre Owners of Ohio. "Independent
exhibitors are cautioned not to be fright-
ened by the circular letter" from Mr. Kent,
Mr. Wood wrote.
And, while proponents and opponents of the
bill continued to battle verbally, it was pointed
out that provisions of the proposed law are
almost identical with the wording of the Fed-
eral Trade Commission's order in the Famous
Players-Lasky case of 1927. Abram F. Myers,
now general counsel of Allied States Associa-
tion, was a member of the commission at the
time the decision was handed down.
Mr. Kent in his latest statement pointed out
that a general synopsis would not be sufficient
under the Neely bill ; "... a foot by foot de-
scription is called -for."
"Any attempt to hold a studio, for the sake
of sales, to a synopsis made many months to a
year ahead of production, would prevent a
vast improvement in a motion picture," Mr.
Kent warned. ". . . there is blithely imposed
a criminal penalty on the officials of each dis-
tributing company which may be invoked if
their description might be held by a jury to
have been knowingly erroneous."
Wood Challenges Kent
In answer, Mr. Wood asked: "Does any-
one honestly believe that the members of the
Big Eight can not supply descriptive matter
relating to their coming attractions that is not
knowingly false?"
On the question of whether the bill would
increase the cost of films, Mr. Wood said :
"There is no apparent reason to anticipate this
but even if there should be some increase would
this not be more than offset by the right to
select the good pictures and discard the
clucks?"
Mr. Grandt, in letters to nine senators, said :
"Let me asure you that the quickest way
to foster a monopoly in our industry is to
BRIEFS ORDERED IN
PARAMOUNT ACTION
Leon R. Yankwich, federal judge in
Los Angeles, this week ordered written
briefs filed in the newly amended suit
brotight against Paramount by 20
Southern California exhibitors who
charge fraud over non-delivery of eight
features on the 1936-37 schedule.
The court's action was taken after
hearing oral arguments on the Para-
mount demurrer to the suit. Dean
Warner, attorney for the exhibitors,
charged that Paramount committed acts
of fraud in making oral agreements to
deliver the pictures but Walter K. Tul-
der, counsel for Paramount, contended
the oral agreements, if any, carried no
iveight in view of the written pacts.
pass this bill. Only those with the greatest
financial resources can operate under it and
even they would have to do so with great
risk of loss to themselves. The 'little fellow'
of whom this bill is supposedly so solicitous
will be crushed !"
The New Haven Council's objections to the
bill were contained in telegrams forwarded to
senators.
New Haven Allied Favors Bill
In the same city, however, a special Allied
meeting was held and a resolution supporting
the measure was adopted unanimously.
Mr. Biechele, in a latter to the ITOA of
New York, wrote: "Higher cancellation priv-
ileges and other contractual adjustments are
preferable to mandatory legislation."
The comparison of the Neely bill and the
11-year-old Trade Commission order was made
by- Motion Picture Daily. The case, involv-
ing charges that Famous Players created a
monopoly by reason of block booking practices,
was before the commission for 71 months.
Attacked by Lawyers
A luncheon tendered in New York to E. K.
"Ted" O'Shea in celebration of his recent ap-
pointment as district manager for Metro-Gold-
wyn-Mayer, served as a setting for denuncia-
tion of the Neely bill by Milton C. Weisman,
counsel for the Independent Theatre Owners
Association of New York, and by Louis Nizer,
attorney.
Mr. Weisman urged that trade disputes be
kept within the industry, pointing out that "ex-
hibitors in this district have never had to re-
sort to legislation from outsiders, strike suits
or bludgeoning." He concluded with a plea
for harmonious relations between exhibitors
and distributors "without outside reformers to
tell us how to run our specialized industry."
Mr. Nizer commented that "when legislation
is not in accord with the facts, there is tragedy
which exhibitors may well try to avert."
Approximately 400 exhibitors and film men
attended the luncheon.
Harry Cohn, president of Columbia, in
a telegram to the home office this week
said : "I am happy to announce Jean Ar-
thur's return to Columbia Studios. Every-
thing has been mutually and satisfactorily
adjusted,"
Momand Starts Two New Okla-
homa Anti - Trust Actions
Against Distributors and
Asks $6,636,632 in Damages
Distributors, battling for the legal right
to include admission price restrictions and
double feature bans in exhibitor contracts,
carried their fight to the United States
supreme court this week with the filing of a
brief asking a reversal of the Dallas circuit
court's ruling that adoption of the practice
by eight companies constituted a conspiracy
in violation of the anti-trust laws.
Coincident with the filing of the brief
in Washington, A. B. Momand, Shawnee,
Okla., exhibitor, instituted two new anti-
trust actions in United States District
Court, Oklahoma City, against 20 com-
panies. He is seeking total damages of
$6,636,632, charging the companies vio-
lated the Federal anti-trust laws.
The document filed with the supreme court
was drafted by attorneys for the Interstate Cir-
cuit, Inc., and Paramount Pictures Distribut-
ing Company and other distributors. It is an
appeal from the decision of William H. Atwell,
district court judge in Dallas, who upheld the
federal government's contention that the dis-
tributors conspired with the Interstate Circuit
to fix the admission prices at subsequent-run
theatres and to prohibit the showing of double
features.
In requesting a reversal, the attorneys,
George S. Wright and Thomas D. Thacher,
summarized their arguments in four points :
1. "A distributor defendant, the owner of a
copyrighted motion picture photoplay, acting
independently of any other distributor, had the
legal right to include either or both of the re-
strictions here in question in subsequent run
license agreements, pursuant to agreement with
or at the instance and behest of the Interstate
Circuit. . . .
2. "Since the first agreement between Inter-
state Circuit and a single distributor contain-
ing the provisions here in question was a legal
contract, the fact that thereafter at different
times each of the distributors, acting inde-
pendently of each other, entered into similar
agreements with Interstate Circuit does not con-
stitute an agreement, combination or conspiracy
in violation of the Sherman Anti-Trust
Law. . . .
3. "There was no evidence to authorize an in-
ference of conspiracy combination or agreement
between the distributor defendants. . . .
4. "The restrictions in question do not un-
reasonably restrain interstate trade or com-
merce."
One of Mr. Momand's actions is against
Twentieth Century-Fox and seven other cor-
porations and the second is against the Grif-
fith Amusement company and 11 other com-
panies. In the first suit, seven causes of action
are cited, with damages sought of $1,676,119,
while in the second, 14 causes of action are
listed, with damages set at $4,461,012.
The cases first were filed in April, 1931, but
were dismissed in 1936. Mr. Momand appealed
to the United States Circuit Court of Appeals
at Denver and obtained a reversal of the lower
court decision, permitting him to re-file the
actions.
A later restraining order has been modified
to allow him to file against Paramount, one
of the defendants, before April 8th,
26
MOTION PICTU RE H ERALD
March 26, 1938
New Arguments
Over "Sex" Films
A fresh crop of arguments involving state
and local censorship and socalled "sex,"
"clinical" and "political propaganda" films
this week ranged all the way from legislative
attempts in South Carolina to outlaw drink-
ing scenes in films as part of a far-reaching
liquor reform bill, to continued arguments
in New York over "The Birth of a Baby,"
on which the state withheld decision on an
appeal from a previous ban.
Drinking scenes are also the target of
the State Federation of Pennsylvania
Women.
New York censors refused a license for
"Tomorrow's Children".
Pennsylvania censors were overruled on
their banning of Amkino's Red-Russian
"Baltic Deputy".
Proposed establishment of a state censor
board in New Jersey was under attack by
newspapers, and Massachusetts legislators
continued arguments over extension of
state censorship there.
The South Carolina liquor bill, including an
amendment providing for the deletion of drink-
ing, murder and divorce scenes in films, was
passed by the House. The censorship amend-
ment was proposed by Elwood McKay, a bar-
ber and farmer of Florence County, who
charged "a lot of the crime in South Carolina
starts in our moving picture shows."
The State Federation of Pennsylvania
Women at its meeting in Pittsburgh in May,
will be asked to go on record as "emphatically
disapproving of the picturization of drinking
as a common feature of American social life,
and of banditry and other lawlessness, and of
over-sexed themes as well as of pictures that
may be subversive to our national ideals of
home and government."
In Philadelphia, the Pennsylvania censor
board declared that "Birth of a Baby" may not
be shown publicly without a censor seal. It may
be shown for educational purposes where ad-
mission is not charged.
In New York the board of Regents reviewed
the decision of Commissioner Frank P. Graves
in banning the film from exhibition but a ruling
is not expected for about 30 days.
The Pennsylvania state board of censors'
action in barring the Russian film, "Baltic
Deputy," was prejudiced, Curtis Bok, president
judge of common pleas court, Philadelphia, de-
clared in lifting the board's ban. An appeal from
the board's action was taken by Amkmo Cor-
poration, distributor.
Several New Jersey newspapers editorially
attacked the censorship bill now pending in
the ways and means committee of the New
Jersey House. "There is less justification for
an official censorship now than there has been
in several years," the Trenton State-Gazette
announced. "Censorship on a state wide basis
would be intolerable," the Collingswood News
commented.
Thomas M. Burke, state senator in Massa-
chusetts, in urging adoption of his film censor-
ship bill characterized "soul kisses" and Mae
West films as "obnoxious."
Deanna Durbin to Quit Air Program
Deanna Durbin, Universal star, will ter-
minate her air appearances with Eddie Can-
tor at the end of the month. After her
final appearance with Mr. Cantor on March
25th, Miss Durbin will return to Hollywood
from New York to work in a new Universal
film.
MPTOA Expected to Hold
Meeting in Oklahoma City
The Motion Picture Theatre Owners of
America is expected to announce within the
next few weeks that its national convention
will be held in Oklahoma City next fall.
A poll of MPTOA directors, being con-
ducted by Morris Loewenstein, secretary of
the national organization and president of
the Oklahoma unit, has elicited no unfavor-
able response to date, and a poll of directors
of the state organization brought a unani-
mous response in favor of Oklahoma City
as the convention place.
Selznick Deal Is
Off, Says Goldwyn
"All negotiations with David Selznick are
off and I don't know whether he will stay
with United Artists," Samuel Goldwyn said
Wednesday in New York prior to sailing for
England. He referred to negotiations which
had been underway in Hollywood for several
weeks. Mr. Selznick was to have purchased
an interest in the company and thus become
a participating partner.
The United Artists setup will consist of
"The same partners," Mr. Goldwyn said. He
denied that there is any deal pending with
Alexander Korda for acquisition of the part-
nership interest held by Charles Chaplin,
Douglas Fairbanks and Mary Pickford.
Mr. Goldwyn said he was making his trip
to London to "discuss certain matters" with
Mr. Korda. David Rose, Mr. Goldwyn's
financial advisor, and Mr. Fairbanks sailed
with the producer.
Rhode Island Senate
Studies Anti-ASCAP Bill
A bill designed to prevent the American
Society of Composers, Authors and Pub-
lishers from operating within the state has
been introduced into the Rhode Island Sen-
ate by Senator Horton.
The measure is similar to one enacted last
fall in Tennessee. Attorneys for ASCAP
will appear in Federal Court, Knoxville,
next week to petition for an injunction to
prevent enforcement of the statute pending
a test of its legality.
Film Companies Enter
Poster Competition
Metro-Goldwyn-Mayer, RKO Radio,
United Artists and Warner Brothers are
among the motion picture companies which
have submitted entries in the first annual
exhibition of one, two and three-sheet pos-
ters which is being held in the RCA Build-
ing, Rockefeller Center. The exhibit started
March 30th and will continue until April
12th. Entries are limited to posters used
during the past year.
The competition is sponsored by Transit
Advertisers, Inc., and the judges include W.
G. Van Schmus, managing director of Radio
City Music Hall, and Norman Bel Geddes,
theatre designer. Three prizes and honorable
mention certificates will be awarded.
The first luncheon of the Baltimore
Variety Club's newly formed Tent' Number
Nine was held Wednesday.
Move to Increase
Making a final effort to have an in-
creased admission tax exemption included
in the Administration's tax revision bill,
P. J. Wood of Columbus, Ohio, this week
laid before the Senate Finance Commit-
tee the petition of the Independent Theatre
Owners Association for an exemption of 50
cents.
In New York the state legislature con-
cluded deliberations last Saturday. The
theatre industry had its most successful
session in years, with no bills that it fought
succeeding in getting to the Governor's
desk for signature. Several bills that exhib-
itors favored did secure enactment.
The attitude of the ITOA of Ohio was un-
changed from that displayed in January before
the House Ways and Means Committee, that
the increase from 40 to 50 cents would be help-
ful both to the theatre owners and to the Gov-
ernment.
It was explained that the present exemption
acts as a "ceiling" on admission prices, not only
for the first-run houses, which are the only ones
to collect any admission taxes, but for the subse-
quent-run theatres as well.
The plea of the exhibitors was laid before the
Ways and Means Committee in detail but failed
to have any effect. It is not expected that better
success will be enjoyed in the Senate.
Included in the bills passed by the New York
legislature was that by Assemblyman Harold
B. Ehrlich, legitimatizing the 1937 law permit-
ting admission of children over eight and under
16 years without parents or guardian to theatres
employing matrons. Another bill passed called
for one day of rest in seven to janitors and cus-
todians of theatres, sponsored by Assemblyman
Robert F. Wagner, Jr., of New York.
Among the bills defeated was the "full crews"
measure providing for two projectionists in pro-
jection booths in New York City and Buffalo.
The anti-ASCAP bill to put an end to "per
seat" levies by the American Society of Com-
posers, Authors and Publishers failed to get out
of the Rules Committee in the Assembly or the
General Laws Committee in the Senate.
The Pennsylvania 44-hour week law, which
would have affected theatre employees has been
declared unconstitutional by the Dauphin county
court presided over by Judge W. C. Sheely,
who enjoined the state from enforcing the sta-
tute.
The removal of 106 billboards in Massachu-
setts has been ordered by Commissioner William
F. Callahan of the public works department.
Charles A. Somma, chairman of the legisla-
tive committee of the Motion Picture Theatre
Owners of Virginia, announced that the bill in
the General Assembly providing for the licens-
ing of motion picture operators in theatres and
schools was lost in the shuffle.
A bill to do away with the Massachusetts blue
law which prohibits vaudeville and dancing on
Sunday is back in committee. The bill is spon-
sored by theatre interests.
An ordinance authorizing Tullahoma, Term.,
theatres to operate on Sunday, outside church
service hours, has been -passed by the aldermen.
Bainbridge, N. Y., voted for Sunday shows,
208 to 53, at the village election.
The city council of Charlotte, N. C, voted to
table the Sunday show proposal until the legis-
lature can be asked to approve a referendum.
"Jezebel" Openings Set
Warner Brothers picture "Jezebel" will
open day and date in 220 houses on March
29th.
'I
* f.
Action at the box-offic
Action on the screen!
The big news of this
entire year is M-G-M's
glorious red-blooded
entertainment!
yaw
2ffi^*^SSS^ ? ^« end
141
March 2 6, 19 3 8
MOTION PICTURE HERALD
29
ITALIANS SEE TECHNICOLOR PROJECT
AS AN INVASION BY HOLLYWOOD
Articles in Government - Con-
trolled Press Interpreted to
Mean Move to Clamp Down
On Use of Foreign Patents
by JOSEPH D. RAVOTTO
in Rome
Technicolor's proposal to open a plant in
Rome is meeting with opposition from local
cinema circles who interpret it as a further
enslavement of the Italian industry by Holly-
wood.
Ever since Dr. Herbert T. Kalmus, presi-
dent of Technicolor, came to Europe with
the expressed intention of negotiating for
establishment of plants in Rome, Berlin and
Paris, criticism has been leveled against the
company by the government controlled
press.
At a time when Italy has been making an
intensive drive for autocracy in the film domain,
three Italian color documentary films have been
completed with the Technicolor process,
"Roma" (Rome), "La Montagna di Fuoco"
(The Mountain of Fire), and "La Caccia Alia
Volpe" (The Fox Hunt).
Although on the surface the Cinema Section
of the Ministry of Popular Culture has sanc-
tioned the penetration of Technicolor in Italy
through an Italo-British accord, it is obvious
that it is behind the move to interest Italian
money to encourage development of Italian
processes.
Leading the drive against Technicolor is the
new cinema weekly Film. Indicating that its
campaign is approved by the government is
the fact that Vittorio Mussolini and Luigi
Freddi, the film czar, not only contribute arti-
cles to the magazine but are said to exert con-
trol as well.
Another publication which disapproves of
Technicolor is Rome's ultra-national II Pic-
colo, which warns Hollywood that Europe has
several color systems of its own and that Ameri-
can companies will have a difficult time of it
in Europe.
Harm to Local Industry Seen
In an editorial headed "Order of the Day on
Color — and What About Us," Film says :
"In England, then in France and more re-
cently in Italy, several independent and na-
tional societies for the manufacture of color
films using the Technicolor patents have been
formed.
"Here among us there is a certain Leonardo
Film Company which has completed three docu-
mentary films in the last two months . . . with
Italian directors, American technicians and
American machinery. The negatives were
rushed for development to London and in a
short time positive copies will be returned for
projection in our cinemas for the edification
of our educated public."
The article goes on to say that the penetra-
tion of foreign companies in Italy for the ex-
ploitation of color films, with "additional roy-
alties from which up to the present time our
cinema has not succeeded in liberating itself,"
will only irreparably harm the local industry.
The payment of royalties is not the sole com-
plaint. The publication voices fear that, with
the cinema on the threshold of orientation to-
wards colored films, the Italian industry might
3 POWERS REPORTED
SEEKING RADIO RULE
Germany, Italy and Japan are
anxious to monopolize short wave
transmission of the world in order to
further their propaganda campaign,
according to Paul M. Segal, attorney
of Washington, D.C., who sailed this
week for Egypt.
Mr. Segal said he was on his way to
the international radio and telegraph
conference in Cairo, where he would
act as adviser to Kenneth R. Warner
of Hartford, Conn, who sailed several
weeks ago, as delegate to the conven-
tion of the American Radio League.
be forced to lease its entire future to foreign
holdings.
"In order to exploit Technicolor patents,"
says the editorial, "not only will special cameras
be needed but also specially treated negative
films of American manufacture, special Ameri-
can equipment for developing positive films of
American manufacture, and finally special
American printing machinery.
"If the plan were realized, the Italian industry
would be substantially enslaved by the for-
eigner. It is necessary to hurry to the defense,
the soonest possible, in view of the fact that
while we must maintain the integral indepen-
dence of our cinema, it is also convenient to
keep track of the fact that Italy has great pos-
sibilities of conquering the prize of the color
regime. No country in the world has as much
of a right to this prize as Italy, thanks to her
natural beauty."
Incidentally, this is interpreted by foreign
distributors as another bid to American and
other non-Italian producers to come to Italy
to make films, even if foreign processes must
be used.
The editorial deplores the fact that Italians
have had to go abroad to seek capital for their
color processes. Mentioned are Mr. Casiraghi,
who went to France to patent the Francita
process, and Cristiani-Moscarini, who went to
the United States to seek funds for the exploi-
tation of his system.
The editorial's final complaint is that several
Italians' processes are not being exploited here.
Two are named, one by Roncarolo and another
by Bocca and Rudati, which, the magazine
claims, may revolutionize all the known theo-
ries regarding color films. The Bocca Rudati
system does not attempt to realize natural tints.
Its sponsors say that "natural colors do not ex-
ist" and therefore an "interpretation of real
colors" by the artist can be the only successful
process.
Foreign circles interpret Film's article as a
feeler for the passage of legislative measures
to clamp down on foreign patents in Italy. They
say several measures can be expected soon cur-
tailing the activities of foreign companies here
and giving encouragement, even financial if nec-
essary, to domestic systems.
Only one wholly Italian color film has been
completed, "Rapsodia Satanica" (Satanic Rhap-
sody), featuring Lydia Borelli and Mario Bon-
nard.
Leonardo Film Company, which has just com-
pleted the three Technicolor films, is an Italo-
British combine, with World Window, Ltd.,
and ENIT collaborating. Among the officers
are Marco Elter, president, Giovanni Hanau,
general manager, and Gastone Bosio, film direc-
tor. Its pictures will be distributed through
United Artists.
"Roma" has been directed by Giacomo Gen-
tilomo, "La Montagna di Fuoco" by Pietro
Francisci, and "La Caccia alia Volpe" by the
well known Alessandro Glasetti.
V
Newsreel Theatre in Rome
The Italian capital has its first newsreel the-
atre, but its chances of survival are considered
slight. After several weeks of operation, it has
been obliged to reduce prices from 12 cents on
weekdays and 17 on Sundays to a uniform 10
cents.
Competition of the second-rate houses here
is the main cause of the lukewarm reception by
the public. Romans can see a full show, lasting
three hours, for the same price. In many cases
they have a double feature.
Another reason given is that more than half
the program is allotted to subjects smacking
of propaganda. In a two-hour program they
are _ obliged to sit through one hour of such
subjects as development of the Empire, local
industries, local products and new projects.
Critics excuse the public on the grounds that
it. has lived so close to this sort of thing for the
last few years that when it goes to the cinema
it wants to be entertained and forget about
propaganda.
The success of animated cartoons, comedy
and documentary short subjects has been limited
in Italy by the vogue of double features.
V
Two Companies Launched
Two new production companies have put out
their shingles.
In Trieste, the Consorzio Adriatico Cine-
Teatrale, with 1,000,000 lire capital, has been
formed. The officers are Raffaello Riccardi,
president; E. P. Salemi, who is mayor of Tri-
este, vice-president, and Rino Alessi, play-
wright, director general. The new combine is
negotiating with an Italo-Franch group for a
two-version film based on the work of Alessi's
"Caterina de 'Medici."
The other company, Elettra Film, has been
formed in_ Rome. Gianni Barcellona, a local
producer, is general manager.
V
A zoning system has been applied by the cabi-
net for the growing Italian cinema industry.
Needless to say it will be grouped around Cine-
Citta, which Italians call "Mussolini's challenge
to Hollywood."
500 Attend Lunch
For "Ted" O'Shea
More than 500 motion picture associates
and friends of E. K. "Ted" O'Shea attended
a luncheon given in his honor at the Hotel
Astor, New York City, in celebration of his
recent appointment as Metro-Goldwyn-
Mayer district manager.
Leo Brecher, New York independent cir-
cuit operator, was toastmaster and among
those who paid tribute to Mr. O'Shea were
Thomas Connors, Walter Read, Milton
Weisman, and Louis Nizer. A scroll bear-
ing the signatures of those attending the
lunch was presented to the guest of honor.
30 MOTION PICTURE HERALD
March 26, I 938
Optimism Stressed
In Schenck Address
500 IN DALLAS FOR
DEPINET TESTIMONIAL
Mayor Proclaims Saturday RKO
Executives' Day; Governor
Appoints Him to Fair Post
Saturday will be "Ned Depinet Day" in
Dallas, by official proclamation of the Mayor.
In the evening Governor James Allred, of
Texas, will officially designate Mr. Depinet
as Commissioner of Texas for the New York
World's Fair.
Both events are by way of celebrating
the 30th anniversary in motion pictures of
RKO Radio's vice-president in charge of
sales, and for the occasion some 500 mo-
tion picture executives from production,
distribution and exhibition will travel from
Hollywood Boulevard, Broadway and the
main streets in between to the Baker Hotel
at Dallas for a banquet Saturday evening.
The celebration is unique in that it is a re-
versal of the usual procedure of a film
salesman dining an exhibitor, this time two
exhibitors, Karl Hoblitzelle and R. J. O'Don-
nell, arranging the banquet for Mr. Depinet.
Special railroad cars and chartered airplanes
arrive at Dallas Saturday morning from both
coasts, Milton Berle and Ricardo Cortez head-
ing the Hollywood entertainers.
Leo Spitz, president of RKO, will take the
RKO contingent from the studio, including
home office executives now there for product
conferences. In that group will be Jules Levy,
sales manager ; J. R. McDonough, vice-presi-
dent ; S. Barret McCormick, advertising direc-
tor, and Harry Cohen, Lee Marcus, Robert
Sisk, Cliff Reid, Lou Lusty, Howard Benedict,
The RKO delegation from New York com-
prises Phil Reisman, foreign sales director ;
Fred Ullman, head of Pathe News; Major L.
E. Thompson, in charge of theatre operations,
and A. H. McCausland, Cresson Smith, Ed
McEvoy, William Mallard, Ben Cammack,
Harry Michaelson, Walter Branson, Ralph
Rolan, who has been handling arrangements
at the home office, and John O'Connor, RKO
Theatres executive.
Executives from other companies and others
who will be aboard the special from New York
include Gradwell Sears and Carl Lesserman,
Warners ; Neil Agnew, Paramount ; Arthur Lee
and Charles Payne, GB Pictures ; Nate Blum-
berg and W. A. Scully, Universal ; Bill Saal,
Republic ; Herman Robbins and George Dem-
bow, National Screen; Herbert J. Yates, Con-
solidated Film Industries ; John Wood, March
of Time ; Jack Pegler, Lord and Thomas ; Y.
Frank Freeman, Paramount theatres ; Sam
Dembow, Magnalite Corporation ; George
Skouras, Skouras-Fox Theatres ; Willard Mc-
Kay, attorney ; Al Barlow, Hennegan Com-
pany ; Hal Home and Kay Kaymen, Walt Dis-
ney Enterprises ; Charles L. Casanave, Charles
Berns, Frank Buchanan, Irving Mills, song pub-
lisher; Charles Paine, GB; James P. Cunning-
ham of Motion Picture Herald; Martin Mul-
lin, Sam Pinanski, M. & P. Theatres, Boston.
Besides the RKO group, the Hollywood con-
tingent will include Charles Skouras, Mike
Rosenberg, trade press representatives, and
others.
I. M. Rappaport, of the Hippodrome theatre,
Baltimore ; J. J. Fitzgibbons, Toronto, and John
F. Hennegan, of the Hennegan Company, Cin-
cinnati, will also attend.
From the south and southwest there will be
several groups of circuit and distribution execu-
tives, among them : Eph. and Louis Charninsky,
R. F. Cornes, Ted De Boer, Myron Everts,
John Franconi, L. C. Griffith, J. S. Groves, S.
Koenigsberg, Clarence E. Linz, J. E. Luckett,
Louis Novy, Oscar Oldknow, George P.
O'Rourke, Hugh Owen, Eli Sanger, Rae Skill-
ern, R. G. Soper, John Stiles, Ralph Talbot,
Jack Underwood and Horace Falls.
Mr. Depinet, who was born in Erie, Pa.,
found his first job in a film exchange in Dallas,
in 1908, and has been identified with the busi-
ness continuously since then. In 1910 the ex-
change operated by his employer, J. E. Pearce,
become incorporated into General Film, and
Mr. Depinet, having become a salesman, went
along to continue in the South, later joining-
Universal Pictures as Southern division man-
ager, with headquarters at Dallas.
That was in 1911, and he filled that post until
1924, when he was transferred to New York
as one of the three sales directors of Universal.
Two years later Mr. Depinet went with First
National as a member of its sales cabinet, and
later he became general manager of that com-
pany. When Warner Brothers bought First
National he was appointed general sales man-
ager of the merged companies.
In March, 1931, he became vice-president of
RKO Pathe, serving until the consolidation of
that organization with RKO Radio Pictures,
whereupon he became vice-president in charge
of world distribution.
Hearing on RKO
Plan April 4th
A scheduled hearing on the reorganiza-
tion plan for RKO Radio on Monday was
postponed to April 4th by Judge William
Bondy in federal court in New York. Ham-
ilton C. Rickaby, attorney for the Atlas Cor-
poration, proponent of the plan, promised
Judge Bondy that "a concrete proposal for
amendments to the proposed plan will be
ready within two weeks or shortly there-
after."
Opposition to the delay was voiced by
Nathan Rosenberg, attorney for H. Cassell
& Co., holders of $150,000 in debentures, and
Albert Reiss, holder of five bonds, who ap-
peared in person. Judge Bondy told Rickaby
that all further adjournments would be lim-
ited to one week or a shorter period unless
the amendments were presented to the court.
Mr. Rickaby refused to reveal the present
status of negotiations and said that any
statement would be "premature and con-
fusing." Abraham K. Weber, stockholders'
attorney, demanded information about the
situation of stockholders under the amend-
ment, but Judge Bondy did not compel any
disclosures.
Mr. Rosenberg presented a petition to
permit his intervention in the reorganiza-
tion proceedings, but his application was
also adjourned to April 4. Judge Bondy in-
dicated a reluctance to admit new parties
to the litigation after the expiration of five
years. Mr. Rosenberg contended that the
uncertainty about the amendments was de-
pressing the market for RKO debentures.
Joseph M. Schenck, chairman of the
board of Twentieth Century-Fox and presi-
dent of the Motion Picture Producers Asso-
ciation, over a nationwide radio hook-up
Monday night said that the motion picture
industry is doing its utmost to further pros-
perity and "optimism has always been the
guiding force of the motion picture busi-
ness."
Mr. Schenck spoke as the industry's
representative in a symposium on "The
Spring Outlook in Business." He said that
"never in the history of the industry have
so many important and pretentious pictures
been placed in production."
Mr. Schenck said that the total cost of
production in Hollywood mounted from
$135,000,000 in 1935 to $165,000,000 in 1937
"because the public demands bigger and
bigger pictures each year."
He said that "employment is afforded to
some 281,500 in the United States through
distribution and theatre operation, and an
additional 50,000 in Hollywood are engaged
in production. The industry pays more than
100 million dollars annually in taxes. The
1937 payroll total for Hollywood alone was
91 million dollars. The investment of the
industry in the United States is 2 billion
dollars. Studio investment in Hollywood
totals 108 million."
"To the important duty of maintaining the
highest possible standard of entertainment,
and thus contributing our share to national
prosperity," Mr. Schenck concluded, "the
association of motion picture producers of
America pledges itself and all its resources."
Paramount- Publix
Litigation Ended
The reorganization proceedings of Para-
mount-Publix Corporation ended on Satur-
day after five years of receivership litiga-
tion when federal judge Alfred C. Coxe
signed an order approving and ratifying the
acts of Charles D. Hilles, Eugene W. Leake,
Charles E. Richardson and Louis Horowitz
as trustees, and Mr. Hilles and Adolph
Zukor as receivers of the debtor. Para-
mount Pictures, Inc., took over the debtor's
assets under a reorganization plan on July
1, 1935.
The order approved the final account-
ing and discharged the trustees and receiv-
ers. An injunction restraining suit against
the debtor was continued indefinitely in or-
der to have the court retain jurisdiction over
any actions which may be brought.
Judge Coxe granted final allowances of
$8,870 to Price, Waterhouse and Company
accountants, and $8,247 to Root, Clalrk,
Buckner and Ballantine, attorneys for the
trustees.
The only suit pending is one by A. B.
Momand, who received permission last week
to bring an anti-trust suit in the United
States district court for the western district
of Oklahoma. His claim filed in 1934, for
$4,960,512, is expected to be liquidated in
the Oklahoma action, but Judge Coxe re-
served final action for himself. Detail of
Mr. Momand's suit is on page 25, column 3.
March 26, 1938
MOTION PICTURE HERALD
3 I
THE HOLLYWOOD
SCENE
Gathering Speed
As the Winter season drew to a calendar
close, Hollywood's production scheme took
on a more roseate hue. Twelve pictures
were started; 11 finished. This is the largest
turnover that the community has known
in weeks.
RKO-Radio started three films. George
O'Brien began his new RKO contract with
"Gun Law." Rita Oehmen will play the
feminine lead. The principals in "Muddled
Deal" are Joan Fontaine, Derrick de Mar-
ney, a newcomer from England, and Cecil
Kellaway. "Blind Alibi" will feature Rich-
ard Dix, Whitney Bourne and Eduardo
Ciannelli.
Universal Starts Two
Two new pictures were started by Uni-
versal. Dick Purcell, Beryl Wallace and
Larry Blake are the leading players in "Air
Devils." Paul Kelly, William Gargan, Nan
Grey and Robert Wilcox will be featured in
"Riot Patrol."
Warner Brothers started two produc-
tions. The first, "Boy Meets Girl," should
be of more than ordinary importance inas-
much as it will mark the return of James
Cagney to the studio from which he rose
to screen fame. Others in the company are
his old mates, Pat O'Brien and Frank Mc-
Hugh, and Marie Wilson and Dick Foran.
The second picture, "Mr. Chump," will pre-
sent Johnny Davis, Lola Lane, Donald
Briggs, Chester Clute and Penny Singleton.
At MGM, where things have been com-
paratively quiet for some time, two pictures
started. The leading players in "Yellow
Jack" are Robert Montgomery, Virginia
Bruce, Buddy Ebsen, Andy Devine, Sam
Levene and Janet Beecher. "Mile. Frou-
frou" will present Luise Rainer, Melvyn
Douglas, Robert Young and H. B. Warner.
"Romance on the Run" started at Repub-
lic. The cast lists Grace Bradley, Edward
Brophy, Patricia Ellis, Donald Woods and
William Demarest.
One Started at Fox
Work began at 20th Century-Fox on
"Racing Blood," in which Lynn Bari and
Michael Whelan will play the leads.
Monogram's contribution to the new work
is "Ridin' Gents." Tim McCoy is the star,
with Suzane Kaaren, Karl Hackett and John
St. Polis included in support.
Of the 10 completed pictures, 20th Cen-
tury-Fox accounted for two. Eight other
companies shared the balance. Victor Mc-
Laglen, Louise Hovick and Brian Donlevy
head the cast in "Battle of Broadway," in
which Raymond Walburn, Lynn Bari, Jane
Darwell, Robert Kelland, Sammy Cohen,
Esther Muir, Eddie Holden, Hattie Mc-
Daniel, Paul Irving and Andrew Tombes
will also be seen. "Four Men and a Prayer"
will present Loretta Young, Richard Green,
RETORT ELEGANT
A few reporters were summoned to
a studio projection room preview. Time
scheduled for the showing ivas
3:00 P. M.
Minutes dragged into quarter hours,
to half an hour, and eventually an
hour passed and still no picture.
"What's the delay}" piped an out-
lander from the East, unaccustomed
to the manner in which Hollywood
procrastinates.
"We're waiting for the producer,"
countered a ptiblicity department em-
ployee.
"What the heck are we waiting for
him for?" asked the visiting representa-
tive of one of New York's biggest
papers. "He's seen the picture, hasn't
he?"
They put on a newsreel and a
cartoon before the producer arrived
promptly one hour and a half late.
George Sanders, J. Edward Bromberg, David
Niven, Reginald Denny, C. Aubrey Smith,
Alan Hale, William Henry and Barry Fitz-
gerald.
MGM finished "Test Pilot." The principal
personalities are Clark Gable, Myrna Loy,
Spencer Tracy (this year's Academy Best
Actor trophy winner), Lionel Barrymore,
Ted Pearson, Virginia Grey and Priscilla
Lawson.
Harold Lloyd Film Completed
For Paramount release Harold Lloyd Pro-
ductions finished "Professor Beware." Lloyd
and Phyllis Welch are the stars. The sup-
port lists Raymond Walburn, Sterling
Holloway, Mary Lou Lender, Guinn Wil-
liams, War Bond, William Frawley and
Montague Love.
"Go Chase Yourself" was completed at
Radio. It will present Joe Penner, Lucille
Ball, Vicki Lester, Fritz Feld, Bradley
Page, Richard Lane, Tom Kennedy, Gran-
ville Bates, George Irving, Margaret Arm-
strong, Frank M. Thomas, William Franey
and Jack Carson.
Republic removed "Outlaws of Sonora"
from the active line. It features Bob Liv-
ingston, Max Terhune, Ray Corrigan, Jean
Joyce, Stelita, Otis Harlan and Gloria Rich.
With Tim McCoy and Betty Compsen as
the principals, Monogram finished "Rene-
gade Law."
At Universal "The Lady in the Morgue"
moved on to the cutting rooms. The cast
includes Preston Foster, Frank Jenks, Row-
land Drew, Patricia Ellis, Tom Jackson,
Morgan Wallace, Joseph Downing, Al Hill,
James Robbins, Stanley Price, Gordon Hart,
Gordon Elliott, Minerva Urecal and Rollo
Lloyd. Also moved was "Sinners in Para-
dise," in which John Boles, Madge Evans,
Bruce Cabot, Marion Martin, Gene Lock-
hart, Nana Bryant, Charlotte Wynters,
Willie Fung, Milburn Stone and Morgan
Conway appear.
Warners finished "When Were You
Born ?" It will present Anna May Wong,
Margaret Lindsay, Lola Lane, Anthony
Averill, Larry Williams, Charles Wilson,
James Stephenson and Leonard Mudie.
Last of the completed pictures is "The
Saint in New York," RKO-Radio. Cast
names are Louis Hayward, Kay Sutton,
Frederick Burton Eduardo Ciannelli, Jona-
thon Hale, Sig Rumann, Ben Weldon,
Thomas Morgan, Lester Dorr, Charles
Halton, Jack Carson, Paul Guilfoyle, Cliff
Bragdon and Paul Fix.
Remarque Sequel
One of the most elaborate sets of the
season has been erected on the MGM lot
for the filming of Erich Maria Remarque's
"Three Comrades," the German author's
companion piece to "All Quiet" and "The
Road Back." The set, a replica of a German
village in which the action takes place, is of
permanent construction and will remain for
future epics. With real buildings and with
its streets paved with stone and brick the
village covers four and a half acres.
Destroying the realism for the casual visi-
tor on the lot, however, is a mammoth tar-
paulin tent covering the whole village,
erected because it is the contention of Karl
Freund, camera man for Frank Borzage,
director, that better film results are obtained
with artificial illumination than with natural
sunlight, even in California.
In the leads are Robert Young, Robert
Taylor, Franchot Tone and Margaret Sulla-
van.
Itemized
With the RKO studio personnel situation
definitely at rest, production plans for the
year are proceeding. Rufus LeMaire, who
has been a member of the production staffs
at Warner Brothers, Universal and MGM,
will be assistant to Pandro S. Berman, ex-
ecutive producer at the studio.
Paramount declined to exercise its option
on the services of Franciska Gaal, Hun-
garian actress who appeared in DeMille's
"The Buccaneer," but in giving her release
the studio obtained a commitment for her to
appear with Bing Crosby in "Paris Honey-
moon," to start May 15th.
Plans for the return of Hope Hampton
to the screen under the Universal banner
have proceeded to the point of selecting a
director, S. Sylvan Simon, for her assigned
vehicle, "Road to Reno."
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MOTION PICTURE HERALD
March 26, 1938
'CONSERVATIVE' BLOC
WINS EQUITY BALLOT
Group Opposed to Admission
of WPA Players Elect Six
to Nominating Committee
The conservative faction of Actors' Equity
Association, consolidated by recent violent
disputes within the organization over policy
and administration, won a decisive victory
this week when its entire slate of candidates
for six elective places on the official nomin-
ating committee of nine was declared elected.
Francis N. Verdi, author and actor, who
led the conservative bloc during the dis-
putes which preceded the balloting, said
the results made certain a victory in the
annual elections in June for his group and
insured that "Communist amateurs from
the Federal Theatre will be kept out of
Equity with their propaganda".
The signed ballots, counted Saturday after-
noon by a special committee which opened the
sealed ballot boxes, returned 12 of the 18
nominees in the following order : Frank
Craven, Selma Royle, Wallace Ford, Thomas
W. Ross, Charles Dow Clark, Nance O'Neill,
Dudley Diggs, Alfred Lunt, Kenneth Mc-
Kenna, Margaret Wycherly, Francis Fuller -
and Orson Welles.
The conservative candidates, the first six on
the list, were the only publicly announced
bloc. It was reported that the socalled radical
faction was backing those who finished in the
second group of six but several of these actors
denied that they were running on any particu-
lar ticket.
Mr. Verdi, commenting further on the election
results, said : "The radicals attempted to throw
out a smoke screen at the last minute by nom-
inating several worthy people whom everybody
in the theatre knows and respects. This didn't
work and we stopped the subversive forces in
their tracks. There is now no possible doubt
that an administration will be in control of
Equity after June which will represent the
wishes of the members at large and be a credit
to the best traditions of the theatre."
Mr. Verdi also expressed the belief that
Equity would be in a better position to influ-
ence the Federal Theatre against the production
of any more "Communist propaganda plays."
In the debate preceding the election Mr.
Verdi precipitated the matter which had been
fermenting for weeks by charging that Philip
Loeb, a leader of the alleged "radical" group,
had started a movement to bring amateur actors
from the Federal Theatre Project into Equity
and criticizing Burgess Meredith, acting presi-
dent of Equity, for "allowing the WPA to drop
experienced Equity members and keep these
amateurs, who couldn't earn 40 cents a week
in the commercial theatre."
Master Contract for
Exchanges Approved
Agreement on a master contract for em-
ployees in exchanges conducted by distributing
companies throughout the country was com-
pleted this week at a meeting between commit-
tees representing the distributors and the Inter-
national Alliance of Theatrical Stage Employees
acting for the Film Exchange Employees'
Union.
The contract will serve as a basic agreement
under which the local agreements in the 31
exchange centers will operate. Between 4,500
and 5,000 employees will be subject to the terms,
including inspectors, inspectresses, shipping de-
partment workers and poster clerks.
Consummation of the master contract fol-
lowed months of negotiation which had been
proceeding since the last of the local agreements
was completed last fall.
Musicians Ready to Negotiate
Arrangements for the proposed conferences
between American Federation of Musicians
officials and the producers' labor committee on
the question of reemployment of musicians by
the studios will be made immediately upon the
completion of the Federation's meetings with
independent broadcasters, Joseph N. Weber,
AFM president, said this week.
Academy Appoints
Process Committee
The Academy of Motion Picture Arts and
Sciences has appointed a committee of spe-
cialists to consider problems in process,
special effects and trick photography.
Recent improvements in technique of
background photography in the studios have
necessitated the development of new arc
carbons and lamp and projector equipment.
Some of this equipment, notably a new type
process projector, has been completed and will
be tested by the committee on behalf of the
producing companies participating in the
Academy's Research Council cooperative
technical program. Other equipment, prin-
cipally a new type projector lamp and spe-
cially designed carbons, is now being de-
veloped.
The committee will serve to correlate all
studio requirements and to assist the manu-
facturers.
Members of the committee are : Farciot
Edouart, chairman; J. A. Ball, H. C. Bishop,
Jack Burroughs, Ganahl Carson, Merle
Chamberlain, Jack Cosgrove, Arnold Gil-
lespie, Charles Handley, Ralph Hammeras,
Winton Hoch, Stanley Horsley, Fred Jack-
man, Wallace Kelley, H. F. Koenekamp,
Robert Layton, William Miller, Elmer.
Richardson, Roy Seawright, W. B. Slaugh-
ter, George Teague, William Thomas, Ver-
non Walker, Frank Young, and Gordon S.
Mitchell, manager of the Research Council.
Arkansas and Wisconsin
Exhibitors To Convene
The annual spring convention of the In-
dependent Theatre Owners of Arkansas will
be held at the Marion Hotel, Little Rock,
Arkansas, April 10th and 11th. The con-
vention will consider a special program on
advertising for the theatre. Annual election
of officers will be held at the meeting. The
convention will conclude with a banquet and
dance on the 11th.
Directors of the Independent Theatres
Protective Association of Wisconsin have
set April 5th and 6th as the tentative dates
for the organization's annual convention.
The date is subject to approval by members.
Urges Deference
To Audience Taste
Recognition of an increasing discrimina-
tion among audiences and a wider critical
faculty on the part of the public would bring
the motion picture industry "a successful
and lasting way of counteracting the reces-
sion," according to an editorial in the cur-
rent issue of Cinema Progress, published
under the auspices of the American Institute
of Cinematography.
Signed by Boris V. Morkovin, editor of
the magazine, the editorial sets forth that
since 1935, when the publication was
launched, "a new and influential group of
'fans' has come into being and is playing an
increasing role in directing picture trends."
After listing a series of outstanding pic-
tures released in' the last two years, Mr.
Morkovin continues :
"The motion picture industry can over-
come more easily business recessions if it
will accept tms twoioid approac.i already-
established by some of its far-sighted lead-
ers : Cooperate more sincerely and actively
with the new motion picture-conscious audi-
ence in order to distinguish and foresee its
demands, and seek new blood, train future
artists and experts. . . ."
The magazine includes a lead article on
the growth of documentary films and their
place in the industry, stories on production,
newsreels, music in pictures and the place of
the cinema in world affairs as well as de-
partments on films in science and education
and reviews of films for schools.
The advisory board of the magazine in-
cludes Edgar Dale, Howard Estabrook, Gar-
land Greever, J. Eugene Harley, Henry
Hathaway, Vierling Kiersey, Rouben
Mamoulian, Victor Milner, Dudley Nichols
and Frederick Thrasher.
AMPAOfficers
Up for Reelection
The present officers of the Associated
Motion Picture Advertisers constitute the
regular slate for reelection it was announced
this week following a report submitted to
the membership by the nominating com-
mittee. Officers to be reelected are Ralph
Rolan, president; Paul Lazarus, vice-presi-
dent ; Lester Thompson, secretary, and Paul
Benjamin, treasurer.
The directors are to include the officers
and Vincent Trotta, Martin Starr, Mort
Blumenstock, Gordon White and Eli Sugar-
man. Rutgers Neilson was nominated as
trustee for three years and Hap Hadley was
named counsellor to the United States Cham-
ber of Commerce. Auditing committee
nominees are Herbert Berg, chairman, Al
Sherman and Ralph Lund.
Changes in the annual advertising awards
were explained by Mr. Trotta at the meeting
which received the nominating committee re-
port. Seven awards are provided.
Earle McGill, head of the casting depart-
ment of the Columbia Broadcasting System
and director of some of the network's pro-
grams was to speak on "Radio and Motion
Pictures" at the luncheon meeting Thursday
of this week.
36 MOTION PICTURE HERALD March 26, 1938
COLUMBIA PICTURES, EASTMAN AND
KEITH COMPANIES REPORT PROFITS
Columbia's Consolidated
Statement of Operations
Columbia Pictures Corporation this week issued its consolidated statement of
operations and earned surplus account for the six months ended December 25th, 1937.
The statement, which follows, includes the operations of the corporation in foreign
territories and of its foreign subsidary companies for the six months ended November
27th, 1957, converted at the prevailing rates of exchange, except depreciation of
fixed assets, which is at dollar cost.
Gross income ■from rentals and sales of film and accessories $10,250,157.49
Deduct:
Amortization of production costs $5,993,410.88
Share to producers and participants 247,745.47
Cost of accessories and prints 223,938.64
6,465,094.99
$ 3,785,062.50
General, administrative and selling expenses (Note A) 3,318,289.44
$ 466,773.06
Other income (net), including profit or loss on foreign exchange, discount on
merchandise purchases, excess duties recovered, interest (net), recoveries from
obsolete prints, etc .31,788.14
$ 498,561.20
Provision for federal taxes (Note F3) :
Income taxes (estimated) $ 30,000.00
Capital stock taxes 17,500.00
47,500.00
Net profit $ 451,061.20
Earned Surplus at June 26, 1937 $4,420,607.43
Add: Liability provided for expenses charged off in prior years,
no longer acquired 80,235.00
Reversal of reserve for investment in a former partly owned com-
pany now wholly owned and consolidated 65,000.00
$4,565,842.43
Deduct: Deficit of subsidiary company (wholly owned subsequent
to June 26, 1937) not heretofore consolidated 64,977.53
4,500,864.90
Deduct: Cash Dividends:
On $2.75 preferred convertible stock $ 103,130.77
On common stock 174,734.00
277,864.77
Earned surplus at December 25, 1937, per balance sheet $ 4,674,061.33
Note A: Including depreciation on furniture in head office, domestic and foreign branches of $32,931.06.
Depreciation on studio buildings and equipment of $95,504.82 has been capitalized as production cost
and is being written off as film amortization.
Note B: No provision has been made for surtax on undistributed profits.
Admission Tax Collections In-
crease; British Provincial Cir-
cuit and Consolidated Film
Industries Declare Dividends
Eastman Kodak Company's sales and net
profit for 1937 established a new record for
the company, Frank W. Lovejoy, president,
announced this week in a financial report
showing the company's earnings totaled
$22,347,345 as compared to $18,906,371 in
the preceding year. Sales increased 13.6
per cent.
Also reporting an increase in net profit
for 1937 as against 1936 was Keith-Albee-
Orpheum Corporation and subsidiary com-
panies. A decrease from $1,056,257.20 in
1936 to $1,042,628.37 last year was re-
ported by B. F. Keith Corporation. Colum-
bia Pictures' net profit for the six months
ended December 25, 1937, dropped to
$451,061.20 from $629,771.93 for the cor-
responding six-month period in 1936.
Other financial news of the week included the
monthly report of the Internal Revenue Bu-
reau, showing an increase in admission tax col-
lections for February as against the correspond-
ing month in 1937 ; the declaration of a 22y2
per cent dividend for shareholders of Provin-
cial Cinematograph Theatres, English circuit
associated with Gaumont British ; the declara-
tion of a 25 per cent dividend on the $2 pre-
ferred stock of Consolidated Film Industries,
Inc. ; and the report of Allen's Toronto The-
atres, Ltd., revealing a net income of $18,201
in 1937 as compared to $16,309 in 1936.
The Eastman 1937 income is equal, after pre-
ferred dividends, to $9.76 each on the 2,250,921
outstanding shares of common stock, compared
with $8.23 a share for 1936.
"The decline in general business in the last
quarter of year did not affect the 1937 opera-
tions of the company to any great extent," Mr.
Lovejoy said.
Total assets in foreign countries on Decem-
ber 31st, amounted to $37,446,182 included in
which were fixed assets of $16,144,837, after
the deduction of depreciation reserves, and net
current assets of $21,301,345.
Net sales for the year totaled $136,114,878,
against $119,800,209 in 1936.
The consolidated balance sheet of the com-
pany and wholly owned subsidiaries, as of Dec.
25, 1937, showed current assets of $89,790,230,
including cash and securities of $22,587,421 and
inventories of $50,112,595, while current liabili-
ties were $24,197,120. As of Dec. 26, 1936,
current assets were $91,763,168, including cash
and marketable securities of $35,270,772 and
inventories of $38,528,181. The reduced current
ratio, Mr. Lovejoy said, was due to expansion
of plant and improvements.
RKO's Net at $20.23 a Share
RKO's net profit for the year, after all
charges including a provision in the amount of
$11,875 for surtax on undistributed profits,
was $1,300,887.77, equal to $20.23 per share on
the 64,304 shares of 7 per cent cumulative pre-
ferred stock now outstanding
B. F. Keith's net profit was $1,042,628.37 as
against $1,056,257.20 in 1936. Both figures were
computed after all charges including a provision
for surtax on undistributed profit.
Columbia's Profits
Columbia's net earnings of $451,061.20 for the
six months ended December 25th is equal to
$1 a share on the outstanding common stock.
The net for the six months ended December
25th, 1936 was equal to $1.51 per share on the
common.
For the three months ended December 25th,
1937, the net amounted to $303,749.94, equiva-
lent to 73 cents per share on common stock.
The balance sheet shows current assets of
$12,550,122.84 and current liabilities of $2,124,-
439.44. Working capital was approximately
$10,400,000.
Admission Taxes Gain
Admission tax collections during February to-
taled $1,659,641, against $1,473,353 in February,
1937, and $1,353,415 in January of this year.
For the first two months of the current year,
collections on admissions amounted to $3,013,-
056, compared with $2,979,029 for the corre-
sponding period last year. For the seven months
of the fiscal year on which the government
operates, however, they amounted to $14,467,-
073, a gain of $1,267,967 over the $13,199,206
collected in the same period last year.
Provincial Cinematograph
This year, for the first time in the history of
Provincial Cinematograph Theatres, the ordi-
nary shareholders are to receive, in addition to
the regular 15 per cent dividend, an extra pay-
ment of IVz per cent under their participating
interest. Preferred ordinary shareholders will
get 9Y& per cent as against 7j^ per cent last
year. Profits in 1937 amounted to £506,701
Monogram Stock
Acquisition in January of 2,200 options for
Monogram Pictures common stock by W. Ray
Johnston was reported this week by the Securi-
ties and Exchange Commission in Washington.
March 26
19 3 8
MOTION PICTURE HERALD
37
Baltimore Ad Rate
Controversy Ends
First run theatres in Baltimore and the
Baltimore Sun and Evening Sun this week
reached an agreement after more than a
year's controversy on advertising rates.
During the controversy the newspapers re-
duced editorial space given to films and
refused" to review pictures.
The newspapers had demanded $1.10 per
agate line, which the theatres resented. Un-
der the new arrangement the higher rate
continues in effect for advertisemnts on the
film page, but' the newspapers offer the thea-
tres the opportunity to buy space on the
page adjoining the film page at 60 cents a
line. This applies to all insertions of 100
lines or more.
Theatres in Baltimore that agreed to the
arrangement are Loew's Century and Park-
way, the Warner, Keith's, Hippodrome and
New. The Loew houses were represented
in the negotiations by Oscar A. Doob, the
circuit's advertising and publicity director,
Carter Barron, district manager, and Wil-
liam Saxton, city manager. Local managers
represented the other theatres.
January Exports
At $1,171,901
Exports of motion picture commodities
by the United States during January of this
year amounted to $1,171,901, according to
a bulletin issued this week by Nathan D.
Golden, chief of the motion Picture Division
of the Department of Commerce. Exports
of cameras and projectors of both standard
and substandard gauges totaled $156,273, the
report showed, with an additional $768
worth of the same equipment going to
United States possessions.
Foreign shipments of sensitized film of
all widths amounted to $328,488, with ex-
posed film reaching a total of $487,709. For-
eign sound equipment exports amounted to
$167,317 for the month, it was shown. Ex-
ports of film, both sensitized and exposed in
all widths, to Hawaii, Puerto Rico and the
Virgin Islands brought $31,346.
Completing Pathe Laboratory
The Pathe Film service laboratory in the
Pathe Building, New York, is being com-
pleted and in expected to be opened in about
three weeks. The laboratory will be an
auxiliary to the Pathe laboratory at Bound
Brook, N. J., and will handle Pathe News
negatives and first prints, as well as work
for outside companies. Release prints on
Pathe News will continue to be handled at
Bound Brook. Charles Tronolone will be in
charge.
"Over the Wall" Serialized
The Warner Brothers-Cosmopolitan pic-
ture, "Over the Wall," featuring Dick
Foran, June Travis and John Litel, is being
serialized in 122 newspapers throughout the
country this month. The picture is scheduled
for national release on April 2nd.
Costume Workers Launch Drive
Increased wages, time and a half for
overtime, and a 40-hour week are being
sought by the Theatrical Costume Workers'
Federal Labor Union in New York.
RKO Radio Changes
Foreign Personnel
Leon Wynbergen has been appointed
manager of RKO Radio's recently estab-
lished office in Belgium with headquarters
in Brussels. Ned Clarke, who has been
acting manager at the Belgian office, will
return to Paris.
Reginald Armour, general European man-
ager, has appointed M. Czaban to the post
of Poland manager, with headquarters at
Warsaw, replacing H. Lehman, resigned.
Mr. Armour also appointed Marcel Gentel
as sales manager for RKO Radio Films,
S. A. of Paris, replacing S. M. Livingston,
also resigned.
Two new offices have been opened by
RKO in Brazil. Bruno Cheli, Brazilian
general manager has named Jose M. Nen-
riques exchange head at Juiz de Fora, and
Hermogenes Americano as manager at Bello
Horizonte.
Production Plan
For East Studied
The Central Trades and Labor Council,
New York City governing organization of
affiliated groups of the American Federa-
tion of Labor, is still considering a plan to
establish a production center in the Borough
of Queens, New York. It was reiterated
this week that the plan is designed to in-
terest major film companies in transferring
some production to the east.
A committee consisting of Thomas Mur-
tha, Local 4, Stagehands Union ; Sal J.
Scoppa, business manager of Motion Pic-
ture Studio Mechanics, Local 52, and
Charles Sinnegan, business agent of Elec-
trotypers Union, appointed by the council,
is making an industrial survey of the Bor-
ough. Dr. George F. Ryan, vice-president
of the Long Island City Savings Bank, is
assisting the committee in the survey.
Boy Scouts Sponsoring Film
The Boy Scouts of America will officially
sponsor and aid in the production of a pic-
ture to be produced by Universal, which will
present a story of the life, color and adven-
tures of the national organization, it was
said by the company this week. Irving
Crump, editor of Boy's Life, official publica-
tion of the organization, is now in Holly-
wood working on an original story for the
picture.
UA Completes Preview Theatre
United Artists has completed a private
preview theatre in the home office in New
York which incorporates a number of inno-
vations developed by Ben Schlanger, archi-
tect. The theatre seats 50 in club size chairs
and is completely sound-proofed and air-con-
ditioned. The room is lighted by luminous
walls and ceilings.
Four on Job 18 Years
Four employees of the Loew theatre, Lon-
don, Ont., this week completed 18 years of
service with the house. They are Fred
Jackson, manager; G. Russell Courtney and
Alexander McLeish, projectionists, and
James Mairana, property man.
Foreign IVriters
Under Scrutiny
In a concerted move to establish a list of
actual working film newspaper and maga-
zine correspondents for foreign publications,
in New York, home office foreign publicity
heads have agreed to a tentative list of 93
accredited correspondents. The list will be
subjected to further scrutiny before it is per-
manently adopted. The tentative list was
reduced from 183 names on previous lists.
Heretofore each company has carried an
individual listing of such correspondents.
The new consolidated list, which is available
to all companies, is designed to eliminate
inactive correspondents and also those who,
supposedly representing foreign newspapers,
would obtain stills from the various com-
panies and then sell them. Other correspond-
ents, who wrote nothing on motion pictures,
would apply for passes to Broadway theatres.
It was discovered that the five distributors
operating theatres had the longest lists of
correspondents.
In Hollywood, only accredited correspond-
ents are allowed in the studios, on cards
issued only on the presentation of proper
credentials.
A revised listing of accredited correspond-
ents in Hollywood compiled this week re-
veals that there are now 353 names on the
list, of which 63 are foreign representatives
of newspapers and magazines. The complete
breakdown shows : newspapers, 180 ; fan
magazines, 27; freelance writers, 45, and
radio representatives, 38.
Film Executives Hear
Palestine Fund Appeal
A gathering of persons of prominence in
the motion picture world attended a luncheon
by and in behalf of the amusement
division of the United Palestine Appeal,
and a reception for Dr. Abba Hillel Silver
of Cleveland, at the Hotel Astor Wednes-
day.
Louis Nizer, co-chairman with Leo Spitz,
presided, introducing Dr. Silver, who made
an appeal for the Palestine fund.
"Civilization does not progress by a con-
tinuous line, but by steps forward and then
back. This is a period of recession, and
in such periods all minorities suffer, among
them the Jews." He discussed today's af-
fairs in Austria and expressed alarm for
other centers in eastern Europe. The move-
ment is to give in Palestine "a home for
the Jewish people which they can call their
own." Pledges totaling several thousand
dollars were made at the luncheon.
Theatremen Share Oil Well
L. C. Griffith, president of the Griffith
Amusement Company, Oklahoma City, and
the Kadane interests of Frederick, Okla-
homa, both Oklahoma theatre owners,
brought in the discovery well in the new
K. M. A. Oil Field near Wichita Falls,
Texas. The Kadanes have sold their three
theatres in Frederick to the Griffith organ-
ization and are devoting their time to the
development of their oil interests while Mr.
Griffith has sold a part of his oil interests
and has made an additional investment in the
Griffith organization in Oklahoma, Texas
and New Mexico.
38
MOTION PICTURE HERALD
March 26, 1938
THEATRE 'PURGED', CAMERAMEN HELD;
FILM OUTLOOK DARK IN AUSTRIA
Lily Pons Cancels Vienna Con-
certs; Hollywood Anti - Nazi
League Asks Boycott; Rein-
hardt Reported Arrested
While Austria's political future appears to
be circumscribed as a territory within
Adolf Hitler's Third Reich, not so definite
is the future of Hollywood and other for-
eign motion pictures there.
"The position of foreign motion pictures,
particularly American, will be made ex-
tremely difficult in Austria if negotiations
now under way result in the expected facili-
tation of commercial exchange with Ger-
many," wrote Hans Lorant, Motion Pic-
ture Herald correspondent, from Vienna.
American film and motion picture equip-
ment exports to Austria will decrease under
the new Nazi control if events follow the
course they took when Hitler's party took
control of Germany. The Nazi influence be-
gan to exert itself in Austrian film imports
last year, when Austria took 128 American
films, as compared with 155 the year be-
fore, and raised its German film imports
to 120 last year, from 112 in 1936.
While distribution executives of American
companies, both at home offices and on the
scene of the Hitler Putsch in Vienna, were
speculating over the future of their films in
Austria, American newsreels were rushing
first-hand scenes of the historical event from
steamers to U. S. screens, the while attempt-
ing to trace the whereabouts of some of their
cemeramen, imprisoned in Vienna.
Donald Ogden Stewart, motion picture
scenarist, as chairman, together with player,
writer and director members of Hollywood's
Anti-Nazi League, asked the United States
Government this week to boycott Germany be-
cause of its annexation of Austria, filing its
request in a telegram sent to Cordell Hull,
Secretary of State at Washington.
Lily Pons, RKO screen and opera singer, was
the first theatrical person on record in this
country to cancel a scheduled appearance in
Vienna, press wires from Detroit carrying her
announcement that she would not appear for
dates in Vienna in April "because I do not
want to be in a place that is in such a mess,
and because I do not approve of what the Nazis
are doing to culture."
Theatre under "Purge"
Cables from Vienna told how Hitler's Na-
tional Socialists already had started to "purge"
the theatre, turhing immediate attention to
Vienna's symphonic orchestras, then to the two
state theatres, the Opera and Burg, and thence
to three private playhouses, unnamed. It was
announced that Max Reinhardt's theatre would
be reopened soon, under strict National So-
cialist management with "Aryan" casts, and
that two Austrian producers, Rudolph Beer and
Karl Reimer, had "resigned."
Mr. Reinhardt himself was reported under
arrest in Vienna. His work in Hollywood con-
cerned the production of "Midsummer Night's
Dream" for Warner Brothers, three years ago.
From the standpoint of Hollywood motion
pictures Austria appears to be a losing market
for the future. "Even if no drastic measures
are undertaken against Vienna branches of
American companies, their position will be
REMOVAL OF SIGNS
SOUGHT BY DETROIT
An early trial of Detroit's suit to
force removal of all advertising signs
now projecting over sidewalks along
the newly widened sections of Wood-
ward avenue will be asked this week,
according to Vance G. lngalls, assis-
tant corporation counsel.
George Murphy, recorders' court
judge, last week dismissed an injunc-
tion which had been obtained by the
owners of several Woodward Avenue
theatres that have large and expensive
projecting signs and which restrained
the city from forcing them to remove
the signs.
threatened by an increased Austrian output and
the likely flood of German product, for German
pictures are popular in Austria," wrote Hans
Lorant, the Herald's correspondent in the
former Austrian capital. "In addition," he con-
tinued, "if the anti-Semitic laws, similar to
those in Germany, are passed, that class of the-
atregoers which especially favors American
films will be most affected."
"Competition of French pictures already had
been taking playing time away from American
product because of extended runs," Mr. Lorant
said, adding : "Austrian producers are increas-
ing their schedules. Germany is their most im-
portant market, and easier conditions of pay-
ment may bring a boom in Austrian trade. It
is expected that Germany will be amenable to
increasing the annual number (now 14) of
privileged Austrian films imported without
quota tickets under strict compliance with the
Aryan limitations.
"Thirty to 40 films could be produced an-
nually in the three big Austrian studios : Sosen-
hugel, Sivering and Schonbrunn. German com-
panies also seem inclined to produce in Austria,
partly on account of lower wages and partly
because of the beauty of the Austrian ■ land-
scape. Austria will have to conform, more than
ever, to the requirements of the Aryan para-
graph.
More Dubbings
"American companies are dubbing their films
into German in greater and greater numbers.
Every American film company has increased
its output of German versions, some dubbed in
Austria by Selenophon, some in France, and
the balance in Germany, to decrease frozen
credits.
"In the coming season, German versions of
18 films will be released in Austria by Metro,
12 by Fox, four by Paramount, two by United
Artists and one by RKO.
"The dubbed versions of American films are
shown only in neighborhood and provincial the-
atres, the patrons of which do not understand
any language besides German.
"According to statistics from the Ministry of
Commerce, Austrian film trade shows an impor-
tant credit balance for the year 1937. Austria ex-
ported films in the value of 12,400,000 schillings
and imported films in the value of 5,700,000
schillings. The 15 Austrian features produced in
1937 ran in 101 copies and the 185 short subjects
were shown in 2,059 copies."
The number of American films released in
Vienna, previously quoted, and said to total
128 in 1937, compared with 155 in 1936, against
120 German films in 1937 and 112 in 1936, was
tabulated by the Vienna Chamber of Commerce.
The Chamber said that there was a total of
328 releases from all sources. It is presumed
that these include both features and short sub-
jects. France released 23 films in Austria in
1937, against 16 in 1936; England, 17 and 11,
respectively, for 1937 and 1936. The Chamber
also said that Austrian production in 1937
dropped from 23 in 1936 to 15 in 1937.
The S.S. Queen Mary's arrival in New York
last weekend started the race between American
newsreels to get first place on the country's
screen with actual pictures of the Hitler Putsch.
The films were shown on Tuesday. Nearly all
had obtained adequate coverage.
Marcel Rebiere shipped films from Vienna
to March of Time in New York and that maga-
zine newsreel's management made available
part of the footage to the other reels.
The Nazis arrested Edouard Thule, of RKO
Pathe News, and Julius Jonak, of Universal's
staff. Both were released on representations
of the American Embassy in Vienna. Mr.
Thule, however, was rearrested.
Hugo Riesenfeld's Daughter
Guest of Honor at Party
Miss Janet Riesenfeld, daughter of Hugo
Riesenfeld, one of the earliest of the impor-
tant musicians to be associated with the mo-
tion picture industry, was guest of honor
Thursday afternoon at a cocktail party in
the Rainbow Room, Rockefeller Center.
The party was given by Funk & Wagnalls
Company to celebrate the publication of
Miss Riesenfeld's first book, "Dancer in
Madrid."
Mr. Riesenfeld, who was born in Vienna
and once served as concert master for
Gustave Mahler at the Vienna Opera House,
first became associated with the film in-
dustry when he joined the late S. L. "Roxy"
Rothafel as conductor at the Rialto Theatre,
New York City. Later he also became con-
ductor of the Rivoli and Criterion theatre
orchestras and then succeeded Mr. Rothafel
as managing and producing director of the
three houses. He also served as director of
all musical productions for United Artists.
Mr. Riesenfeld now lives in Los Angeles.
In her book, Miss Riesenfeld, a dancer,
tells of her experiences in Madrid where
she went, at the outset of the current civil
war, to fulfill a dancing engagement and to
join her fiance, Jaime Kastanys, whom she
had met in Hollywood. Mr. Kastanys was
killed in the war.
400 RCA Installations in France
The number of RCA sound installations in
France has been steadily increasing during
recent months and they now total about 400,
according to Van Ness Philip, Photophone
Export Manager. Among recent installa-
tions are those in the Theatre Chave, at
Marseilles ; the Regent, at Vincennes ; the
St. Michel, in Paris ; the Varieties, at Beau-
vais ; the Select, at Fumel, and the Rex, at
St. Clare. The Marignan-Pathe, in Paris,
used almost daily for film trade shows, has
replaced its old sound with RCA High Fidel-
ity equipment.
March 26, 1938
MOTION' PICTURE HERALD
39
SHOWMEN'S
REVIEWS
This department deals with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
The Joy of Living
(RKO Radio)
Romantic Frolic
Probably the first thing to tell the clients
about this headlong, high pressure love story is
that the Irene Dunne of "The Awful Truth"
makes of her part in it a similar and no whit
less sparkling demonstration of the talent which,
so many believed, entitled her to the Academy
award she didn't quite get. Showmen not
averse to comparing one company's product with
another's might very profitably go the rest of
the way and liken her present vehicle to that
one with complete assurance that the compari-
son will not backfire.
This time Miss Dunne's partner in pursuit of
happiness is Douglas Fairbanks, Jr., who might
not care to have his performance compared with
that of Cary Grant in the Columbia comedy but
no doubt would waive the point in behalf of box
office. His portrayal of a sagely mad young
millionaire is well worth advertising by this or
any means and suffers not at all by this or any
comparison.
It is by no means necessary, of course, to
hitch "Joy of Living" to the tail of any other
picture. It contains such marketable names as
Alice Brady, Guy Kibbee, Eric Blore, Billy
Gilbert, Franklin Pangborn, John Qualen and
Warren Hymer, and it bears the directorial sig-
nature of Tay Garnett. The original story by
Dorothy and Herbert Fields received the wide-
ly respected ministrations of Gene Towne, Gra-
ham Baker and Allan Scott, the music is from
the dependable pen of Jerome Kern, and Felix
Young, producer, gave all hands plenty of head.
Miss Dunne plays "Maggie Garret," $10,000-
a-week stage, screen and radio star, and Mr.
Fairbanks is "Dan," carefree Back Bay Bos-
tonian, determined to win her away from her
art and a family (played by Miss Brady, Mr.
Kibbee and others) interested only in her earn-
ing capacity.
The time is now, and the place New York, in-
cluding Rockefeller Center. The action is
brisk, the humor clean, the dialogue fresh and
the acting tiptop in all departments.
Previewed at the Pantages theatre, Holly-
wood, to a resounding reception. — Wlliam R.
Weaver.
Produced by Felix Young. Distributed by RKO-
Radio. Directed by Tay Garnett. Assistant director,
Kenneth Holmes. Story by Dorothy and Herbert
Fields. Screen play by Gene Towne, Graham Baker
and Allan Scott. Music by Jerome Kern. Lyrics by
Dorothy Fields. Musical direction, Frank Tours. Art
director, Van Nest Polglase. Photography, Joseph
Walker. P. C. A. Certificate No. 3976. Release date,
May 6, 1938. Running time, when seen in Hollywood,
90 minutes. General audience classification.
CAST
Maggie Irene Dunne
Dan Douglas Fairbanks, Jr.
Minerva Alice Brady
Dennis Guy Kibbee
Harrison Jean Dixon
Potter Eric Blore
Salina Lucille Ball
Mike Warren Hymer
Cafe Owner Billy Gilbert
Bert Pine Frank Milan
Dotsy Pine Dorothy Steiner
Betsy Pine Estelle Steiner
Marie Phyllis Kennedy
Orchestra Leader Franklin Pangborn
Mac James Burke
Judge Hardy's Children
( Metro-Goldwyn-Mayer )
A Family Affair
The preceding pictures in MGM's Judge
Hardy series, "A Family Affair" and "You're
Only Young Once," were merely warming-up
exercises. In "Judge Hardy's Children" the
idea strikes its stride and the series not only
threatens to become stern competition for any
other company's "continued episode" produc-
tions, but to excel many more pretentiously
conceived films.
"Judge Hardy's Children" is down to earth
all-family entertainment. It is produced in
neighborly fashion. In adapting the Aurania
Rouverol characters, Kay Van Riper has writ-
ten a screen play that breathes the spirit of the
average middle class American family. Intel-
ligently directed by George B. Seitz, it is played
in like manner by Lewis Stone, Cecelia Parker,
Fay Holden, Betty Ross Clark, Ann Ruther-
ford, Robert Whitney, Jacqueline Laurent, Ruth
Hussey, Jonathan Hale, Janet Beecher, Leonard
Penn and Boyd Crawford. The star of the show
is Mickey Rooney. Literally the picture is pret-
ty much a vehicle for that talented youngster.
His star-making performance should provoke
much favorable comment. No exhibitor, partic-
ularly those operating small town and neighbor-
hood houses, should have difficulty in selling
the show.
"Judge Hardy" receives a federal appoints
merit and takes the family to Washington. The
social whirl bedazzles daughter "Marian" to
such an extent that she wants to forget all about
her hometown sweetheart "Wayne." The
scamp son, "Andrew," falls in puppy love with
French miss, "Suzanne."
"Marian's" gossip involves the "Judge" in a
predicament that threatens disgrace. Yet from
"Andrew" he gets an idea that enables him to
take all the starch out of those who threaten
him. Back in Carverville, the youngsters,
"Marian" and "Andrew," resume their ro-
mances with their home town sweethearts,
"Wayne" and "Polly."
Previewed at the Alexander theatre, Glendale.
The audience seemed to be of the opinion the
picture was made especially for it. Rooney's
first appearance was greeted with applause and
every time he walked into the picture the crozvd
showed its enthusiasm.- — Gus McCarthy.
Produced and distributed by MGM. Directed by
George B. Seitz. Screen play by Kay Van Riper.
Based upon characters created by Aurania Rouverol.
Musical score by Dave Snell. Ben Lewis, film editor.
Photographed by Lester White. P. C. A. Certificate
No. 4173. Running time, when seen in Glendale, 75
minutes. Release date: March 25, 1938. General audi-
ence classification.
CAST
Judge James Hardy Lewis Stone
Andrew Hardy Mickey Rooney
Marian Hardy Cecilia Parker
Mrs. Hardy Fay Holden
Aunt Milly Betty Ross Clark
Polly Benedict Ann Rutherford
Wayne Trenton Robert Whitney
Suzanne Cortot Jacqueline Laurent
Margaret Lee Ruth Hussey
John Lee Jonathan Hale
Miss Budge Janet Beecher
Steve Prentiss Leonard Penn
Radio Announcer Boyd Crawford
Bluebeard's Eighth Wife
(Paramount)
Continental Comedy
No showman having an appropriate appropri-
ation for exploitation expense is likely to con-
sider himself hard pressed for ways and means
of getting patrons in to see Gary Cooper and
Claudette Colbert in a work so tantalizingly
titled as "Bluebeard's Eighth Wife." But if such
there be, the cast contains additional names of
box office potency for use in supplemental bill-
ing and the play itself is something of a tradi-
tion in its class. Available also, and an unques-
tionably powerful box office factor save perhaps
in those communities which didn't take to his last
previous enterprise, is the name of Ernst Lubitsch
as producer and director. It would be, it may
be said with some definiteness, a pretty stupid,
myopic or plain lazy showman who couldn't
sell this merchandise blind to any audience
between Park Avenue and Piccolo Falls, Wyo.
It wouldn't be necessary to tell the Park
Avenue crowd the type of entertainment it was
going to get for its money. Alfred Savoir's
Parisian farce of the same name, from which
the film derives, would be well remembered, and
Mr. Lubitsch's manner of treating such mate-
rial is among the things the carriage trade
knows all about. It might not even be necessary
to tell the Piccolo Falls folk, either, Paramount
having given them a sort of preview of the
material in a picture of like title released 'way
back in '23, Sam Wood turning it out that time
with Gloria Swanson and Huntley Gordon
doing the chief chores on the player side. Both
audiences would be correct in the assumption
that the story is essentially the same, and neither
would be likely to object strenuously to such
minor revisions as have been deemed advisable
in the interest of adjustment to 1938 require-
ments.
The tale told in both pictures is about an
American millionaire in Paris who takes as his
eighth wife, divorce and death having disposed
of her seven predecessors, an impoverished
young lady of noble birth who loves him enough
to deny him her bedroom during six months of
otherwise congenial matrimony and then frame
herself as unfaithful by way of getting through
what she believes is the inevitable divorce and
on to what may turn out to be his ninth, unin-
hibited, satisfactory and finalistic marriage.
The 1938 telling of the tale is wholly playful.
Park Avenue audiences, and quite probably
the Piccolo Falls contingent as well, know, or
should, that Mr. Lubitsch does not address his
art primarily to the kiddycar trade. In this, as
in prior undertakings, he deals lightly and
laughingly with matters commonly counted
among the subjects which concern and interest
chiefly persons of voting age. He achieves,
through Mr. Cooper's performance, a quite de-
tailed delineation of the frustrated male, and
through Miss Colbert's an equally complete de-
piction of the evocatively evasive virgin. These
and kindred studies, all artistically and artfully
accomplished with somewhat less than the
habitual Lubitsch measure of double-deck dia-
logue, are of a maturity to suggest that exhibi-
tors using the attraction employ special stunts,
such as "adults' matinees" perhaps, as a means
(.Continued on parte 42)
The story of a girl who
played her hand-organ
made monkeys of
iolomats
ANN
TULLI
■
Mi
in
Produced and directed bv
HERBERT
WILCOX
with ROBERT DOUGLAS
Story by Ray Lewis
mmtK m
V
/ <..,
NEAGLE
CARMINATI
LOVE
Music & Lyrics by SIGLER, LERNER.
GOODHART & HOFFMAN
Picture
42
MOTION PICTURE HERALD
March 2 6, 19 3 8
(.Continued from page 39)
of collecting the extra profits inherent in the
fine and too seldom feasible art of selective
exploitation.
Previewed at the Paramount theatre, Los An-
geles, where it followed "I Met My Love
Again" and a thoroughly metropolitan audience
got a lot of laughs out of it. — W. R. W.
Produced and directed by Ernst Lubitsch. Distrib-
uted by Paramount. Play by Alfred Savoir. Screen
play by Charles Brackett and Billy Wilder. Assistant
director, Joseph Lefert. English adaptation by Charl-
ton Andrews. Musical direction, Boris Morros. Origi-
nal music, Frederick Hollander and Werner Hey-
man. Photographed by Leo Tover. P. C. A. Certifi-
cate No. 3985. Release date, March 18, 1938. Running
time, when seen in Hollywood, 84 minutes. Adult
audience classification.
CAST
Nicole de Loiselle Claudette Colbert
Michael Brandon Gary Cooper
The Marquis de Loiselle Edward Everett Horton
Albert de Regnier David Niven
Aunt Hedwige Elizabeth Patterson
Monsieus Pepinard Herman Bing
Kid Mulligan Warren Hymer
Assistant hotel manager Franklin Pangborn
Assistant hotel manager -. Armand Cortes
Floorwalker Rolfe Sedan
Professor Urganzeff Lawrence Grant
Monsieur Potin Lionel Pape
Clerk Tyler Brooke
Vessel of Wrath
(Associated British-Mayflower)
Character Comedy
This initial effort of the Pommer-Laughton
team, with Pommer and Laughton as producers,
Pommer as director and Laughton as star, opens
up immediately the problem of where the func-
tions of producer, star and director begin and
end, for whatever be the ultimate judgments on
the principals as producer and star, the func-
tions of direction would seem to have been
somewhat gratuitously shared.
If the Pommer flavor seems to be indefinite,
and the Somerset Maughan element rather in
the background, the Laughton note is first, fore-
most and pretty well all the time, for in this
somewhat indecisive story of a South Sea
beachcomber, who proves a very hard nut for
a woman missionary to crack, it is his portly,
slobbering "Ginger Ted" who lumbers through
the film from the first shot to the last, in a
straw hat and tattered jeans, drinking, quarrel-
ing and incredulously trudging his way to the
heart of the straightlaced, God-fearing mission-
ary who is Miss Jones.
So far as this country's film audiences are
concerned, and probably those on the far side
of the Atlantic, it is Laughton who should draw
them in and his characterization of this reck-
less, elusive remittance man, whilst erring on
the side of broadness so as occasionally to over-
step the frontiers of burlesque, is about the only
factor in "Vessel of Wrath" to enter the normal
category of screen merchandise.
The story of "Vessel of Wrath" seems to be
an indecisive and pointless business, with an
abruptly designed climax, ar somewhat luridly
parodic tale of ■» woman missionary of virginal
type and religious inclinations, of an unshaven,
whisky-swilling beachcomber who is her moral
bete noir, and the fate which throws them to-
gether on a typhoid stricken island, and of his
triumphant moulding of the missionary clay into
form. There, at the typhoid episode, with the
unfulfilled promise of a dramatic native upris-
ing, the story suddenly halts, to transfer itself
inexplicably and bluntly to an English country
"pub" where missionary and beachcomber have
apparently decided to call it a day.
Whether directorial treatment, script confu-
sion or editorial indifference has translated co-
herence into a rather cacophonous mass, it is
difficult to estimate, but in its present form
Pommer's film is less a social or psychological
essay than an effort at half-hearted burlesque.
Laughton's "Ginger Ted" is broadly enough de-
signed, but his missionary opposite savors rather
of revue than real life, as for that matter does
Tyrone Guthrie as the Reverend Jones.
There is the nucleus of something bigger than
normal in the Laughton- Pommer team, but until
star and producer no longer share other bur-
dens than those for which they are equipped, we
may have to wait.
Previewed in London with a mixed trade and
paying audience at the Regal, Marble Arch, the
film, though its comedy moments provoked oc-
casional laughter, was accepted rather apolo-
getically.— Aubrey Flanagan.
Produced by Mayflower Picture Corporation. Dis-
tributed by Associated British. Produced and directed
by Erich Pommer. Assistant director, Edward Baird.
From story by Somerset Maugham. Screen play,
Bartless Cormack. Scenario, B. Van Thai. Film
editor, Robert Hamer. Photographed by Jules Kruger.
Running time 95 minutes. Adult audience classifica-
tion.
CAST
Ginger Ted Charles Laughton
Martha Jones Elsa Lanchester
Reverend Jones Tyrone Guthrie
The Controleur Robert Newton
Lia Dolly MoUinger
Kati Rosita Garcia
Sergeant Henrik J. Solomon
Dutch Sea Captain Fred Groves
Native Head Clerk Eliot Makeham
Ho Mah Foo
Ah King Leh On
Albert D. J. Ward
Mechanic S. Alley
Her Jungle Love
(Paramount)
Fantastic Adventure
The stuffs of which film serials used to be
made, and their modern radio parallels still are,
have been handsomely heaped up and photo-
graphed in full color herewith as a kind of
super-splendiferous eyeful for the unquestion-
ably multitudinous addicts of jungle adventure.
Dorothy Lamour, Ray Milland, Lynne Over-
man, J. Carrol Naish and the late lamented
Jiggs have the principal roles. George Archain-
baud directed. George M. Arthur is down as
producer and five writers are listed as authors
of story and screen play. Frederick Hollander
and Ralph Freed wrote the songs.
The narrative plops "Bob" and "Jimmy," avi-
ators seeking a lost comrade, on a jungle
island. Here they meet "Tura," native maid
and sole inhabitant, who falls in love with
"Bob." Subsequently "Kuasa," educated native
chief, shows up with the lost flier all wrapped
up and ready to be fed to the sacred crocodiles
amid ceremonies employing the hypnotized
"Tura." The feeding comes off as planned.
Later "Kuasa" decides to feed "Tura" to the
beasties, also, but an earthquake or volcanic
eruption interrupts this exercise in time to save
the girl, now , duly established as white, to
marry the hero.
The subject is treated seriously. Miss La-
mour wears a variety of colorful sarongs. Mr.
Overman supplies wisecracks in effective slang.
Jiggs steals the show.
Previewed at the Paramount theatre, Los An-
geles, where it was received in the spirit in
which it was conceived. — W. R. W.
Produced and distributed by Paramount. Producer,
George M. Arthur. Director, George Archainbaud.
Assistant director, Mel Epstein. Story by Gerald
Geraghty and Kurt Siodmak. Screen play by Joseph
Moncure March, Lillie Hoyward and Eddie Welch.
Songs by Frederick Holland and Ralph Freed. Mu-
sical direction, Boris Morros. P. C. A. Certificate No.
3982. Release date, April 15, 1938. Running time, when
seen in Los Angeles, 78 minutes. General audience
classification.
CAST
Tura ' Dorothy Lamour
Bob Ray Milland
Jimmy Lynne Overman
Kuasa J. Carrol Naish
Eleanor Dorothy Howe
J. C. Martin Jonathan Hale
Roy Atkins Archie Twitchell
Gaga Jiggs (Chimpanzee)
Meewa - Lion Cub
wedding anniversary, goes to Paris, and is in-
nocently involved in an international espionage
ring's activities. Robert Ellis and Helen Logan
again wrote the screenplay, based on the char-
acters of Katharine Kavanaugh. Mai St. Claire
directed and Max Golden was associate
producer.
In addition to the "family" — Jed Prouty,
Shirley Deane, Spring Byington, Russell Glea-
son, Ken Howell, George Ernest, June Carlson,
Florence Roberts and Billy Mahan — the cast in-
cludes Joan Valerie, Harold Huber, Nedda
Harrigan, Leonid Kinskey, Armand Kaliz, Clay
Clement.
"Roger's" picture-taking activities arouse sus-
picion in the mind of the French hotel detective,
"Emile." "Jack" becomes involved with a pret-
ty girl, who uses him as a dupe for a spy ring,
whose leaders are arrested. But all ends well.
Previewed at the Uptown theatre, Los An-
geles, to an audience which, unaware of what
was to be shown, applauded the "Jones Family"
title laughed and chuckled throughout the un-
reeling, and were vociferous in praise at the
fadeout. — Vance King.
Produced and distributed by Twentieth Century -
Fox. Associate Producer, Max Golden. Directed by
Mai St. Clair. Original screenplay by Robert Ellis
and Helen Logan. Based on the characters created
by Katharine Kavanaugh. Photographed by Edward
Snyder. Art direction, Bernard Herzbrun and Hal-
dane Douglas. Edited by Norman Colbert. Costumes
by Helen A. Myron. Musical direction, Samuel Kay-
lin. P. C. A. Certificate No. 4102. Running time,
when seen in Hollywood, 64 minutes. Release date,
not set. General audience classification.
CAST
John Jones Jed Prouty
Bonnie Thompson Shirley Deane
Mrs. John Jones Spring Byington
Herbert Thompson Russell Gleason
Jack Jones Ken Howell
Roger Jones George Ernest
Lucy Jones June Carlson
Granny Jones Florence Roberts
Bobby Jones Billy Mahan
Tommy McGuire Marvin Stephens
Marguerite Varloff Joan Valerie
Willie Jones Harold Huber
Countess Varloff Nedda Harrigan
Emile Leonid Kinskey
Hotel Manager Armand Kaliz
Duroche Clay Clement
A Trip to Paris
(Twentieth Century - Fox)
Comedy
That paragon of wholesome family entertain-
ment, 20th Century-Fox's "The Jones Family"
series, climbs new heights of comedy in "A Trip
to Paris."
This time the "family," on the parents' silver
Bank Holiday
( Gainsborough-GFD )
A Half Section of Life
Despite a valiant attempt to translate into
terms of screen entertainment the light and
shade, laughter and tears which lie beneath the
surface of an English public holiday (not an
American "bank holiday"), this crowded and
phantasmagoric canvas savours of immaturity,
not only of direction but indeed of human ex-
perience. It is the Bank Holiday of the
novelette and comic strip, rather than of
actuality, with, despite a sustained note of poig-
nancy and human tenderness, far too many
concessions to the conventionally fictitious,
studios of low life which are low but hardly
life, and a continuity and editing which have
little fluency or cohesion. It has a few of the
virtues of British production and many of the
weaknesses.
Carol Reed, one of the younger directors,
takes a half section of life on the August holi-
day, traces the probleme d'amour of a nurse
whose pity goes out to a bereaved father, shat-
tering her own stolen romance, and intertwines
it with the comedies of a holiday crowd of
Cockneys seeking a few hours of solace by the
sea. The rush for the train, the querulous bick-
erings of a South London family, the brief burst
of glory of two working girls, holidaymakers
who sleep on the beach, Pierrot parties and all
the fun of the holiday fair find their way into
the pattern, all woven with one eye on comedy
effect rather than sociological realism. It is
amusing enough stuff for the natives, with a
fair measure of laughs, and, as already sug-
gested, a constantlv sustained vein of pathos
in the psychological problem of the sympathetic
nurse, this element greatly assisted by the in-
telligent and charming Margaret Lockwood,
who deserves even better things, and by a
March 26, I 938
MOTION PICTURE HERALD
43
thoughtful portrayal by John Lodge, who wan-
ders around a superimposed London thinking
of his happy but dead metropolitan past. When
Wally Patch's quick-firing Cockney husband
speaks, the film invariably comes to life, and
there is an all too brief cameo by Wilfred Law-
son as a bored and skeptical police sergeant.
Though "Bank Holiday", for all its easy fic-
tions, undoubtedly will amuse the English
masses, much of it will appear apocryphal and
not a little wearisome to American audiences.
Previewed at the Cambridge theatre, London,
the film was received with much laughter and
accorded hearty applause. — Aubrey Flanagan.
A Gainsborough picture. Distributed by General
Film Distributors. Directed by Carol Reed. From
an original story by Hans Wilhelm and Rodney Ack-
land. Scenario, Roger Burford and Rodney Ackland.
Editor, R. E. Dearing. Photography, Arthur Crab-
tree. Running time, 86 minutes. General audience
classification.
CAST
Stephen Howard John Lodge
Catherine Margaret Lock wood
Geoffrey Hugh Williams
Doreen Rene Ray
Milly Merle Tottenham
Ann Howard Linden Travers
Arthur Wally Patch
May Kathleen Harrison
"Follies" Manager Garry Marsh
Miss Mayfair Jeanne Stuart
Police Sergeant Wilfred Lawson
SurgecJn Felix Aylmer
Noches de Gloria
(Jose Luis Bueno Production)
Mexican Show Folk Melodrama
Here is something new in a Mexican picture.
Excepting the work and personality of the star,
Esperanza Iris, veteran but still comely Mexi-
can stage comedienne, it is not outstanding,
yet American exhibitors can do business with
this by emphasizing the excellent vernacular
songs and recitations of Sefiora Iris. She is of
smash caliber with her rendition of "A Poco
No" (Aw, Gwan!") hoi polloi Mexican rib-
bing song, given as the feature of a novel
scene, a performance in a typical Mexico City
tent show.
The story is a fair vehicle for La Iris even
if a rather trite tale of a diva is framed by a
jealous male admirer for the murder of her
husband, serves a long jail sentence, loses her
daughter, then finds the child, who has become
a budding warbler, all ending well when the
daughter (Magda Haller, a likable singer)
becomes Mexico's ranking grand opera star.
The best of the supporting cast are Alfredo
del Diestro, as a crusty old grandfather ; Manolo,
Noriega, lovable old music teacher, and Alberto
Marti, a convincing heavy.
There are interesting scenes of the intimate
life of Mexican capital theatrical folk, a sub-
ject that is new to Mexican pictures. There is
an abundance of dancing — this is largely a
musical — but, excepting some sequences of the
ballet of the Palace of Fine Arts (National
Theatre), it isn't important. The music is
something of a puzzle : there is only a little
true Mexican Music. The film is being ex-
ploited in Mexico on the strength of some
Franz Lehar lyrics and grand opera selections.
Direction is fair. The sound could be better ;
the camera work is very good.
This was reviewed at its premiere in the
Cine Teatro Alameda, Mexico City. The audi-
ence reaction was interesting. Alameda fans arc
rather hard boiled. They do not indulge in
complimentary applause. But La Iris' songs
won them. Handclaps and even yells persisted
into other sequences. A goodly number of
Americans saw the picture and liked it, chiefly
because of Senora Iris' work. — James Lock-
hart.
Produced by Jose Luis Bueno. Directed by Rolando
Aguilar. Story by Robert O. Quigley. Sound, B. J.
Kroger. Cameraman, Alex Phillips. Running time.
95 minutes. Best for audiences who like folk and
vernacular songs and music.
CAST
Marta Rey Esperanza Iris
Mercedes Ramierez Magda Haller
Don Federico Alfredo del Diestro
Carlos Julian Soler
Don Pepe Manolo Noriega
Rafael Lopez Alberto Marti
Goodbye Broadway
(Universal)
Comedy
This appropriately cast comedy deals accu-
rately and unemotionally with the passing of
vaudeville. A subject of ready saleability on
today's screen. Alice Brady, Charles Winnin-
ger, Jed Prouty, Del Henderson and Donald
Meek are names well known to former addicts
of the two-a-day, and billing listing these may
be amplified with mention of the less veteran
Frank Jenks, Tom Brown, Dorothea Kent,
Willie Best and the ventriloquial Tommy Riggs.
The story is James A. Gleason's "Shannons
of Broadway" done over for this version by Roy
Chanslor and A. Dorian Otwos, with Edmund
Grainger producing and Ray McCarey direct-
ing. It tells again and with freshness the ad-
ventures of two vaudeville troupers who invest
their savings in a small-town hotel, and the
avarice of a slick local realtor who ultimately
tricks himself into buying it from them at a
price guaranteeing them economic security in
retirement. Mr. Winninger and Miss Brady as
the washed-up vaudevillians dominate the pic-
ture.
Production is high grade, humor unforced,
action brisk, and characterization sound. Mr.
Riggs of the radio seemed to please the pre-
view audience in unconcealed feats of ventrilo-
quism performed without a dummy.
Previewed at the Alexander Theatre in Glen-
dale, Cal., to a favorable reception. — W. R. W.
Produced and distributed by Universal. Director,
Ray McCarey. Associate producer, Edmund Grainger.
Screen play, Roy Chanslor and A. Dorian Otvos.
Based on the play, "Shannons of Broadway," by James
A. Gleason. Director of photography, George Robin-
son. Art director, Jack Otterson. Associate, Richard
H. Riedel. Film editor, Maurice Wright. Musical
director, Charles Previn. Sound, Bernard B. Brown
and William Hedgcock. P. C. A. certificate No. 4070.
Running time, 70 minutes. Release date, April 1,
1938. General audience classification.
CAST
Molly Malloy Alice Brady
Pat Malloy Charles Winninger
"Chuck" Bradford Tom Brown
Jeanne Carlyle Dorothea Kent
Henry Clark Frank Jenks
J. A. Higgins Jed Prouty
"Jughead" Willie Best
Iradius P. Oglethorpe Donald Meek
Henry Swanzey Henry Roquemore
Cromwell Del Henderson
and Tommy Riggs
Invisible Enemy
( Republic )
Continental Conspiracy
Except in minor variations, "Invisible En-
emy" follows the story idea long familiar in
E. Phillips Oppenheim works. With the fate
of nations at stake, control of oil producing
lands as a pawn, an outcast British diplomatic
operative conscripted from the breadlines
matches wits with a coldly suave international
conspirator and emerges triumphant. Accesso-
ries to the basic intrigue are traces of a three-
cornered conflicting romantic comedy. While
the commercial quality of a strong title and a
fairly interesting if familiar story are handi-
capped by the fact that most of the dialogue is
spoken with an English accent. The manner in
which suspense is applied in developing the
plot should give the film an average appeal.
Principal parts are played by Alan Marshall,
C. Henry Gordon, Tala Birell, Mady Correll,
Herbert Mundin and Gerald Oliver Smith, with
Ivan Simpson, Elsa Buchanan and Dwight Frye
included for bits.
Marshall and Gordon, in roles as duelists in
a battle of wits from the start, carry the show
almost exclusively. Yet in the romantic byplay
Birell and Correll are effective in the love con-
trast which has a surprise conclusion. Comedy
is in the hands of Mundin, who has faculty of
being Johnny-on-the-spot in every crucial mo-
ment.
Previewed in Hollywood to an apathetic re-
ception.— Gus McCarthy.
Distributed by Republic. Produced and directed by
John Auer. Story by Albert J. Cohen, Robert T.
Shannon. Screen play, Albert J. Cohen and Alex
Gottleib. Photographed by Jack Marta. P. C. A.
Certificate No. 2124. Running time, when seen in
Hollywood, 65 minutes. Release date, March 29, 1938.
General audience classification.
CAST
Jeffrey Claverling Alan Marshall
Sandra Tala Birell
Stephanie Mady Correll
Kamarov C. Henry Gordon
Higgs Herbert Mundin
Bassett Gerald Oliver Smith
Michael Ivan Simpson
Sophia Elsa Buchanan
Alex Dwight Frye
The Horse on the
Merry-Go-Round
(Columbia)
Cute Colored Cartoon
It is to be expected that the merry-go-round
horse in an amusement park would at times
come to feel that his mode of existence followed
a path of grooved and confining limitations.
Consequently, when the circulating steed longs
for freer and boundless pastures, his equine
yearnings can be appreciated by the more re-
bellious mortals of the audience, who have
longed to kick over their terminating traces.
But, after a hectic and rather uncomfortable
experience in the strange grazing land of the
crazy house, the ferris wheel and the roller
coaster, the steed realizes that there is no place
like his home field. Borrowing from the set
and situation of the cartoon's subject, the comic
business has been wound up to give fast paced
fun and nonsense. Lavishly applied colored
tints add pictorial charm and excellence to pro-
duce entertainment that should please all ages
of the average audience. Running time,
minutes.
A Buckaroo Broadcast
(RKO Radio)
Cowboy Crooners
The call of the west is too strong for Ray
Whitlej and the Six Bar Cowboys, so the
singing septet forsake the confines of an east-
ern radio studio for the open spaces. The boys'
former sponsor, banking on the affair between
Ray avid the sponsor's secretary, has the girl
travel westward to lure the group back east.
But the minor Mata Hari falls victim to the
spell of the rugged cow country and stays be-
hind to marry Ray. The distinctive airs should
please musical appetites for western ditties. —
Running time, 18 minutes.
All's Fair
(Educational)
Dusky Cutups
Mixing a little rhythm and a few tricks of mis-
chief in their campaign the harmonizing group
of dusky juvenile songsters, the Cabin Kids,
assist their colored mammy in winning first
prize at the county fair. Dropping cement into
the dough patter of one rival cook's efforts and
spiking another's ice cream sauce with vinegar,
the yourgsters clear the field for their candi-
date's victorious mince meat and flapjacks. The
kids are engagingly active and their singing is
lively if somewhat self conscious. — Running
time, 10 minutes.
Captain Kidd's Treasure
(MGM)
Pirate Mystery
Any studied attempt to whitewash an his-
torical scoundrel labels the subject worthy of
attention. In this instance of defence, the pirate
character of Captain Kidd, famed scourge of
the sea, is examined in two different phases.
One one hand, evidence is produced to show that
the British buccaneer was really a faithful ser-
vant in the King's service, who ran afoul of
mutinous treatment by his crew. The other side
of the brief paints Kidd as a cutthroat scamp
{Continued on paqe 46)
r pag
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PICTURE IS READY!
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46
MOTION PICTURE HERALD
March 26, 1938
(Continued from page 43)
who ravaged ships. The mystery of what did
become of the wealthy treasure hoards credited
to his name remains unsettled. The pirate puz-
zle is composed of interesting ingredients con-
sisting of careful composition, informative script,
and a dramatic theme. — Running time, 10 min-
utes.
Going Places No. 46
(Universal)
Outstanding Photography
Divided into two parts, this issue of the Uni-
versal travel series offers interesting subjects
and some examples of excellent camera work.
The first sequence explores Danbury, Conn.,
but instead of concentrating on the annual
County Fair, the most commonly known feature
of that town, the manufacture of felt hats, for
which the community is equally noteworthy, is
pictorially explained. In the second sequence
the camera follows a group of skiers on a trip
to Crater Lake. The lake, of course, is a com-
mon subject because of its scenic beauty, but
the winter setting adds a touch of the unusual. —
Running time, 9 minutes.
Wee Wee Monsieur
( Columbia)
Stoogian Slapstick
In the beginning, the Three Stooges are pic-
tured as struggling artists, slaving and starving
for their art in a Paris garret. At the end, the
boys are Foreign Legionaires. To carry them
over from one profession to another, there is
relayed the customary collection of Stoogian
slapstick tricks. In the present instance, the
result of the boys' comic efforts seem to jell
into a better than usual Stooge subject because
the business given them seems more spontaneous
and laugh provoking, what with their working
away at their artistic pursuits, angling for their
dinner, masquerading as a trio of Santa Clauses
on a visit to a desert oasis, and giving im-
personations as dancing favorites of a sultan.
Running time, 18 minutes.
Stranger Than Fiction No. 46
(Universal)
Interesting
Two, especially, of the six subjects in this
issue of the series are sufficiently arresting to
attract wide audience attention. A resident of
San Francisco who learned to bowl after he
became blind rolls strikes and spares. The final
sequence, showing a Swedish-American wood
carver and his caricatures whittled from blocks
of pine, is similarly interesting. Between them
are pictorial descriptions of the method of sort-
ing oranges by x-rays, a New York welfare
worker who made a comfortable home on an old
welding barge, a playground and training school
for canaries, and a quartet of pigs whose owner
has taught them unpiglike table manners. — Run-
ning time, 9 minutes.
Love and Onions
( Educational )
Top Timberg, Jr. - Rooney, Jr., Comedy
More concerned with their romantic prob-
lems than with the commercial matters of
the grocery shop where they act as clerks,
the junior branch of the Timberg and Rooney
clan provide the customers of stage and screen
a run of amusement as varied as the stock of
food. The youngsters — all in exuberant teen
age — are given some excellent comedy situa-
tions and make the most of their opportuni-
ties. The finale is devoted to an amusing se-
quence wherein the boys act as masters of
ceremonies for the opening of a new and bigger
grocery store, with some clever spoofing un-
dertones patterned after a model film premiere.
— Running time, 18 minutes.
SHORT PRODUCT
PLAYING BROADWAY
Week of March 19
CAPITOL
Wonders of the West MGM
Give Till It Hurts MGM
CRITERION
Oh Kay, Rhythm Paramount
Going Places, No. 43 Universal
MUSIC HALL
Unusual Hunting Columbia
PARAMOUNT
Fowl Play Paramount
RIALTO
Breathless Moments Universal
Bosco in Baghdad MGM
RIVOLI
Manila Major Peter
P. Devlin
Donald's Ostrich RKO Radio
ROXY
Love and Onions Educational
STRAND
Pictorial Review, No. 8 Vitaphone
Mike Riley and Orchestra .. Vitaphone
A Star Is Hatched Vitaphone
Breathless Moments
(Universal)
Newsreel Thrills
The perennial collection of newsreel shots,
edited so as to highlight the death, danger and
destruction elements in the cameraman's harvest,
proves as successful as ever. Garnered from
the newsreels of the last year or more the sub-
ject includes flashes of fire, flood, shipwreck,
typhoon, duststorms, bullfights, racing, mountain
climbing, war, riot, trick flying machines, aerial
acrobatics, and death in the air and on the
ground. The climax is reached in what is gen-
erally accepted as the most awe-inspiring
tragedy of the year, pictorially speaking, the
burning of the airship Hindenburg. Careful
editing results in a concentration of interest on
the thrills rather than the horror element, and
the commentary, by Graham McNamee, is well
handled. Running time 19 minutes.
Unusual Hunting
( Columbia )
Sport Issue
The title aptly expresses the content of this
subject. The unusual in hunting expeditions as
recorded by the camera is first a visit to Eng-
land where intrepid huntsmen scale chalk cliffs
in search of baby falcons. The training of the
falcons as bird hunters also is shown. From
England the scene shifts to the Everglades in
Florida and an alligator hunt in which a stick
and a strong pair of hands are requisites re-
quired of the hunter. In the sub-zero hills of the
West a hunter on skis tracks down a wild boar
and kills it. A coyote hunt and the chasing of a
kangaroo in an automobile wind up the subject.
Described by Dan Seymour. Running time, 10
minutes.
The Man Hunt
(Universal)
Animal Cartoon
Oswald the Rabbit, game warden of the for-
est, mobilizes his woodland brethren to resist
the invasion of an automobile load of hunters
from the city. The skunks operate a gas tank,
the tortoise shoot hickory nuts from their shells,
and the squirrels rig up a machine gun with
help of a woodpecker. Routed, the hunters re-
turn to their car on the run only to find that
the indignant animals have fitted it with devices
calculated to make their ride most uncomfort-
able. In story and execution the subject is
ideally suited for the cartoon medium. Running
time, 7 minutes.
Three on a Rope
(MGM)
Tops
Concerned with the arduous and hazardous
business — or sport — of mountain climbing, this
Pete Smith subject on peak scaling is pictor-
ially arresting stuff, a clever demonstration of
the art and science needed for its execution,
and generally all around first rate entertain-
ment. According to the usual Smith method of
studying subjects of this sportive sort, two
groups are examined, one group composed of
serious minded and expert climbers and the
other party consisting of comic beginners.
Through shrewd camera work, particularly the
analytical lens of slow motion photography, the
mountaineers are followed up the steep sides of
the stony wall to reach the lofty and rocky
pinnacles. Mr. Smith's light touch of patter is
an agreeable foil for the evident peril of the
daredevil climbers. — Running time, 10 minutes.
Sky Fishing
( Educational )
Excellent Sport Reel
Anglers in particular will find a vast amount
of pictorial entertainment and piscatorial in-
struction in this excellently contrived reel de-
picting the sport of fishing in the sky top
streams of the Canadian Rockies. Two sides
of the sport are shown, one part devoted to
lake fishing and the other section illustrating
the thrills of mountain stream angling. Even
if the spectator has no interest in the particu-
lar sport studied, the gorgeous scenic back-
grounds together with a smoothly melodic
accompaniment should be bait enough for inter-
est.— Running time, 9l/2 minutes.
Community Sing No. 7, Series 2
( Columbia )
Songs
The leader of this subject in the Community
Sing series is Gus Van, onetime vaudeville head-
liner with the team of Van and Schenck. Since
the death of his partner Van has become an in-
dividual performer. He sings "Me and My
Gal," "Dinah" and joins Joan Brooks and The
Treys in singing "Minnie the Moocher." Miss
Brooks sings "You're Nobody's Sweetheart
Now" and "My Gal Sal." The audience as
usual is requested to join in the singing. Run-
ning time, 10 minutes.
Sign Company Answers Suit
Adler Sign Letter Company, being sued
in the United States district court in Chi-
cago by Wagner Sign Service, Inc., who
charge patent infringement, on Wednesday
issued the following statement : "The con-
structions manufactured by Adler Sign Let-
ter Company and Ben Adler Signs, Inc., are
manufactured under the prior issued patent
to Adler, issued April 28, 1936, Patent No.
2,038,978. The Patent Office, when it later
issued the Wagner patent on July 21, 1936,
did not consider that the subject matter of
the Adler patent interfered with the subject
matter of the Wagner patent or it would have
put the two patents in interference, which
it did not do. In addition to this action of the
Patent Office, the Adler company have sep-
arate legal opinions of different attorneys
that the Adler devices do not infringe the
Wagner patent."
March 26, 1938
MOTION PICTURE HERALD
47
IN THE
CUTTING ROOM
Battle of Broadway]
(Twentieth Century - Fox)
Comedy and Romance
For primary name value, "Battle of Broad-
way," a Sol M. Wurtzel production, will offer
Victor McLaglen, Brian Donlevy, who was
seen in "In Old Chicago," and Louise Hovick,
featured in "Ali Baba Goes to Town," her third
screen appearance. Secondary personalities are
the comic Raymond Walburn, Jane Darwell, the
newcomers Lynn Bari and Robert Kellard,
Sammy Cohen and Esther Muir. Others who
will participate are Eddie Holden, Hatty Mc-
Daniel, Paul Irving, onetime prize fighter Frank
Moran, and Andrew Tombes.
The story is robust romance and rowdy com-
edy, a short of throwback to the "sez you sez
me" material with Donlevy succeeding Edmund
Lowe as McLaglen's sparring partner. The
backgrounds feature considerable Legion atmo-
sphere, especially the climaxing sequences dur-
ing an Amerian Legion convention in New
York, in which the Post to which the boys be-
long stages a wild brawl with a gang of coun-
terfeiters.
Based on an original story by Ralph Houston,
the screen play was completed by Lou Breslow
and John Patrick, who have served long in the
Wurtzel sector of the 20th Century-Fox estab-
lishment. The two musical numbers, one a topi-
cal ballad, the other a marching song, were
composed by Sidney Clare and Harry Akst.
"Battle of Broadway" is being directed by
George Marshall, whose most recent work is
"The Goldwyn Follies."
Release date: May 13, 1938.
Sinners in Paradise
(Universal)
Melodrama
That story plan which takes for its idea the
experiences of a heterogeneous group who be-
come castaways on an isolated island has al-
ways been considered "good theatre." A China-
bound transport plane, catching fire, falls into
the ocean near a deserted isle, the passengers
are one of the world's richest girls, a pompous
politician, a woman tired of married life, a
racketeer, a motherly woman, a girl who has
escaped from the police and two gun runners.
All reach shore and find a mysterious white
man and his Chinese servant.
The man has a boat. All want to use it to
carry them to civilization. The treachery of
two who attempt to steal the boat precipitates
a battle in which, as one woman dies, it is re-
vealed that the mysterious possessor of the
island is a surgeon wanted in Shanghai for
murder.
The cast includes John Boles, Madge Evans
and Bruce Cabot.
An original story by Harold Buckley, who
contributed to "Carnival Queen," "Smart
Blond" and "California Mail," it was adapted
by Buckley, Louis Stevens ("The Texas Rang-
ers" and "Last Train for Madrid"), and Lester
Cole, who did "Some Blondes are Dangerous"
and "The Man in Blue."
James Whale's recent directing credits in-
clude "The Road Back" and "The Great Gar-
rick."
Release date: April 15, 1938.
Crime Gives Orders
(Paramount)
Melodrama
"Tip Off Girls" (previewed in the March 19th
issue) drew favorable comment from trade and
daily newspaper critics. Its reception in gen-
eral distribution should have a beneficial effect
upon "Crime Gives Orders," as Lloyd Nolan
and Mary Carlisle, featured players, J. Carrol
Naish, Anthony Quinn and Larry Crabbe will
be seen in the coming attraction also. The cast
further will include Lynne Overman, currently
in "Her Jungle Love," a youthful Delmar Wat-
son, Dorothy Peterson, Regis Toomey and Fern
Emmett.
Thematically, the story to be told in "Crime
Gives Orders" is melodramatic. A murdering
gang boss flees, is mistaken for a business man
and received into a respectable citizen's home.
He falls in love with the daughter and becomes
a pal to the youngest son. But when revenge-
mad rivals ferret him out, he surrenders to the
police rather than jeopardize their safety.
An effort is being exerted to develop a dif-
ferent slant on the now well worn gangster type
of story. While sinister atmosphere is being
retained in a measure, it is producer Harold
Hurley's intent that it shall be secondary to the
human interest content.
The film is being directed by Louis King,
whose credits include two of the recent "Bull-
dog Drummond" pictures and "Wild Money."
Release date : June 17, 1938.
Cocoanut Grove1
( Paramount )
Musical Comedy
The tribulations of a pugnacious band leader
seeking to include his band in a competition that
means an engagement in the famous Ambassa-
dor Hotel Cocoanut Grove in Los Angeles is
the primary entertainment substance. Em-
bellishing the motivation are comedy, in which
the Yacht Club Boys, Ben Blue and Rufe Davis
will be featured, and music which will present
Harry Owens' Royal Hawaiian Orchestra.
Owens' winning of the Academy Award for the
best original song, "Sweet Lalanie," should be
a matter for exploitation. There's a love story,
too, which overcomes several complicated situa-
tions.
The picture is to be produced on an extensive
scale, with a full allotment of glamour. The
action, beginning in the east, entails a cross-
country trailer journey.
The leading roles have been assigned to Fred
MacMurray and Harriet Hilliard, who was seen
in RKO-Radio's "New Faces of 1937" and
"Life of the Party." Ben Blue is down for
some of his peculiar eccentric dancing, as also
are the Yacht Club Boys. Rufe Davis and little
Billy Lee are the most prominent of the sup-
porting cast. Others to be seen are Eve Arden,
Harry Owens, George Walcott, Dorothy Howe,
Red Stanley and Lester Allen, diminutive legiti-
mate stage comedian. There will also be a
singing and dancing chorus.
A George Arthur production, "Cocoanut
Grove" is being directed by Alfred Santell,
maker of "Breakfast for Two" and "Wintcrset."
Release date: July 8, 1938, tentatively.
The Adventuress!
(United Artists - W anger)
Romance in Revolution
A year ago, when bearing the title "The Riv-
er Is Blue," the forthcoming "The Adventurer"
was on Walter Wanger's production program.
For several reasons, shooting was deferred until
now, but none of them had any political signifi-
cance. Topical as it happens to be, "The Ad-
venturess" simply tells a gripping romantic story
against the chaotic background of war-torn
Spain.
Madeleine Carroll and Henry Fonda are co-
starred. The principal supporting players are
Leo Carrillo, currently in "The Girl of the
Golden West" ; John Halliday, Robert War-
wick, who was prominent in "Romeo and
Juliet" and "Parnell" ; Reginald Denny and
Vladimir Sokoloff, seen in "The Life of Emile
Zola." Lesser characters are Peter Godfrey,
Lupita Tovar, Katherine de Mille, Nick
Thompson and George Houston. Peasants,
soldiers, sailors and others will appear in atmo-
spheric and character roles.
The story is an original screen play prepared
by John Howard Lawson. A former newspaper
man who spent considerable time in Europe,
Lawson has been associated with MGM, RKO-
Radio and Columbia.
Responsibilities for direction appear to be in
capable hands. Maker of "The Life of Emile
Zola" and "The Story of Louis Pasteur," direc-
tor William Dieterle also handled such Warner
pictures as "The White Angel," "Dr. Socrates"
and "Madame DuBarry."
Release date : To be determined.
Tropic Holiday
( Paramount)
Comedy-Romance
Paramount is taking two of its most popular
teams, Dorothy Lamour and Ray Milland, to-
gether in "Jungle Princess" and the forthcom-
ing "Her Jungle Love," and Bob Burns and
Martha Raye dually featured many times, and
adding to them Binnie Barnes, now appearing
in "The First Hundred Years" and Tito Guizar,
heard and seen in "The Big Broadcast of 1938,"
supporting them with a lot of players of Mexi-
can ancestry and the Dominguez Brothers, San
Cristobal Marimba Band, and setting them down
in a languid Mexican town for what should be
an exploitation and entertainment holiday, in
"Tropic Holiday."
The piece is being made to follow the pat-
tern of recent crazy comedy romances. Milland
is a writer of romantic novels who forgets
everything upon seeing the exotic Mexican
vision, Miss Lamour. Miss Raye, his secretary,
in addition to going wild about Guizar also
turns bullfighter. Burns is an electioneering
Senator from Oklahoma who is tossed into jail.
With music and dancing, picturizations of
intriguing Mexican customs other than bull-
fighting, and romance under the moonlight, and
the promise that it should be exotic, picturesque
and comic entertainment, showmen should find
plenty of readily available exploitation.
Don Hartman and Frank Butler thought up
the original story which Theodore Reed, maker
of "Double or Nothing," is directing.
Release date: July 22, 1938 (tentatively).
48
MOTION PICTURE HERALD
March 26, 1938
LETTERS FROM READERS
PROTESTS CAMPAIGN
AGAINST DOUBLES
To The Editor of the Herald:
In the columns of the Motion Picture
Herald and the Motion Picture Daily I fre-
quently read that the PTA and kindred organ-
izations throughout the country are beginning
a campaign against double features.
Fortunately, we have had very little trouble
of this sort in Davenport, Rock Island, Mpline
and Cedar Rapids, the four cities which com-
prise my district for the Tri-States Theatre
Corporation. However, as an exhibitor of
double features, and as one who most sincerely
believes in their value to theatres, I am greatly
concerned in this propaganda which certainly
can hold no good for the industry.
I realize that many film executives and nro-
ducers are strong opponents of dual bills ; yet
I believe these same men must realize that
hundreds of theatres throughout the nation
would be closed today, if it were not for double
features. I also believe these same men will
agree that an organization that is strong enough
to place a nation wide ban on double features is
strong enough to set itself up as a dictator
to the industry. I think there are very few
men in the industr" who would relish such a
situation, but apparently a few important execu-
tives are so short-sighted that they are lending
support to an organization that seems set on
eliminating a great number of theatres that are
buying film from these same men today.
Up to now, I haven't read of any exhibitors
taking any concerted action to combat this
propaganda, but most certainly something must
be done to check the spread of this menace. I
don't believe we can "fight" back, as a fight
usually results in a heated and prolonged argu-
ment. It is quite likely that the industry might
come out on the short end of such an argu-
ment.
The objection seized upon by the PTA for
exploitation seems to be the length of two-
feature programs and their unhealthful effect
on children. To me this seems to be a silly
objection and one that the public will not
adopt, if properly handled counter-propaganda
is released by exhibitors. Such propaganda,
however, must be subtle in the extreme so as
not to bring on a battle.
I think that the public must be sold on the
fact that double feature programs offer them a
well-balanced variety of entertainment.
At the present time most theatres advertise
"2 Big Features," "Big Double Feature Show,"
"2 Feature Length Hits," or something of the
sort. These terms themselves have a tendency
to emphasize the great length of the programs,
and certainly do not sell the. varietv of enter-
tainment contained in most dual bills.
I would suggest that if the exhibitors would
change their method of advertising double fea-
tures, it may be possible to "de-emphasize" the
length of the shows and sell the public on the
real value of double features.
The other day I ran across some catch-lines
that I think should be used in place of the old,
out-dated phrases now used in most ads. These
catch-lines are not original — although I don't
know their source — so please do not credit me
with them :
For Your Further Enjoyment
And for a Laucj
You'll Get a Big Kick Out of —
Extra Joy
For Variety's Sake
You Are Bound to Like
And to Make the Show Complete
To Add to Your Enjoyment
For More Happiness
You Will Enjoy Laughing at
And Just to See You Smile
With a Well Balanced Program Including
To Make Your Evening Complete
And That Isn't All
And Not to Be Overlooked
It Pays to See the Rest
The use of such catch-lines will most certainly
call the attention of our patrons to the second
features as much as did the old terms, and at
the same time they will sell the idea that the
second feature is something worth seeing — not
just 60 minutes or so of film stuck in the
program to make it a long show. If we get
that idea across in our ads, trailers, lobby dis-
plays, etc., I think we'll soon put a stop to any
objections to double features.
Naturally, such an advertising campaign must
be backed up by good shows, but I think most
theatres are now booking the best possible
double feature programs — so I don't think the
quality of the entertainment offered the public
need worry us much. — Joseph Kinsky, Tri-
States Theatre Corporation, Davenport, Iowa.
Chicago Exchanges and Supply
Companies in New Film Center
Seven film exchanges and eight theatre
supply and equipment companies are now
situated in Chicago's newest film center at
13th Street and South Wabash Avenue.
A new exchange building houses the Univer-
sal, Columbia and United Artists exchanges
as well as a screening room operated by
Henry Igel.
Already in the area were Warner Broth-
ers, Metro-Goldwyn-Mayer, Republic, Para-
mount, National Screen Service and
American Seating Company.
In the 1200 block on South Wabash are
the Midwest Theatre Supply and R. Levine,
dealer in theatres and equipment. New com-
ers to this block include Joe Goldberg,
equipment dealer, and Photoplay Trailer,
Movie Supply, equipment company, plans to
move soon to the film center. General Film
Laboratory is the only laboratory close by.
The general exodus from the district
around Eighth and Wabash leaves Twen-
tieth Century-Fox, RKO Radio, Monogram-
Capitol, Superior Pictures, B. F. Judell and
Filmack Company. Twentieth Century-Fox
has made plans for a new building of its
own at 13th and Wabash, with construction
to start in the spring.
In May, Allied Theatres of Illinois will
move into new offices in the Exhibitors
Building, 1325 South Wabash Avenue.
Japan To Honor Cochrane
The Japanese Government will honor the
late Tom D. Cochrane, former representa-
tive in Tokyo of Universal and Paramount,
for his services to the Japanese film industry
with a monument proposed by Premier
Konoye. The Home Ministry is preparing
a scroll and the Dai Nippon Cinema Asso-
ciation will provide a jeweled vase.
Max Mazur, formerly of GB's Chicago
office, has been appointed branch manager
at Minneapolis, succeeding Fred Abelson,
resigned. Clinton M. White, GB assistant
general manager, is on a tour of the com-
pany's midwest exchanges.
Dispute in Utah j
Over Outlawing \
Of Chance Games
Developments in chance game activitic
this week included the controversy in Utah
over the authority of the Utah Trade Com-
mission to enforce the state's unfair prac-
tices act; Governor Chandler's veto of the
Kentucky bill which would legalize Bank
Night there and a ruling in Beaver County.
Pa., outlawing theatre giveaways.
In Montreal two theatre managers were fined
in recorder's court for operation of Bank Night.
According to police such attractions are lot-
teries and therefore illegal. Alexis St. Charles,
manager of the Cameo, pleaded guilty to two
charges and Julius Belson, manager of the
Midway, pleaded guilty to 10 similar charges.
Each was fined the costs in every case to which
he pleaded guilty.
The Utah controversy reached the state's
supreme court for the first time when an action
was instituted by the Paramor Theatre Com-
pany of Ogden, operator of the Paramount, Or-
pheum, Colonial and Lyceum theatres. Upon
petition of the company the court issued an
alternative writ of prohibition, ordering the
commission to appear and show cause why it
should not be restrained from further proceed-
ings under an order for the theatres to discon-
tinue Bank Nights.
Despite reports that Governor Chandler of
Kentucky had signed the measure legalizing all
cash or giveaways which was passed by both
houses the Daily Kentucky New Era, Hopkins-
ville, last Thursday reported that the bill had
been vetoed.
Theatre giveaways have been ruled out of
13 Beaver County, Pa., houses by District At-
torney Robert E. McCreary. Four of the the-
atres were given one day stays to permit them
to make final scheduled awards.
An early opinion on the legality of Bank
Night in Oklahoma is expected from Attorney
General Mac Q. Williamson, who has asked
W. N. Hensley of Cumberland University,
author of an article on the subject, for "perti-
nent citations" on Bank Nights.
Schuyler T. Hodge, operator of an art school
in Miami, Fla., has filed suit in circuit court
there against a local theatre to determine the
legality of Bank Night.
A final decision of the Connecticut Bank
Night test case tried in the supreme court of
err.ors there is expected in April or May.
The Classic theatre, Watertown, Wis., has re-
sumed Bank Night each Friday after discon-
tinuing the game for several months at the in-
sistence of the district attorney.
The York theatre, Athol, Mass., has volun-
tarily discontinued Bank Night following a con-
ference with city officials, according to Oscar
Mercier, manager.
The Lenoir Theatres Company, Lenoir, N.
C, has been temporarily restrained from the
operation of a giveaway by a superior court
judge.
Frank J. Miller, Sr., vice-president of
Agusta Amusement, Inc., has been acquitted
on a lottery charge of operating Bank Night
in several theatres in Augusta, Ga. The case
was heard by a city court jury.
An order has been entered in Christian cir-
cuit court, Ky., awarding the Commonwealth
of Kentucky a judgment of $750 and costs
against the Crescent Amusement Company,
Nashville, in connection with Bank Night at
the company's two Hopkinsville, Ky., theatres.
William A. Drake, screen playwright, has
been signed by Twentieth Century-Fox as
associate story editor.
PROOUCEQ 8T
FELIX YOUNG
A T*T 6ARNEU Production
Screcr. play by Bene Towne,
S. sham Baker, Allan Suott
8as«d on an Original Story by
Do.-oihy and Herbert Fields
BUY KI8BEE - JEAN DIXON* ERIC BLORE
LUCILLE BALL • WARREN HYMER
Music by JEROME KERN
Liiics by DOROTHY FIELDS
March 2 6, 19 3 8
MOTION PICTURE HERALD
51
ASIDES and
INTERLUDES
By JAMES P. CUNNINGHAM
Just before Herr Hitler moved into Austria,
the Austrian Ministry of Defense started an
intensive and ominous educational campaign to
teach civilians what to do when, as the Aus-
trians thought was inevitable, hostile bombers
start dropping death on Austrian cities.
Part of the campaign was a set of sketches
of the "wrong" and "right" things to do when
the bombs start raining from the sky. "Don't
open windows," "Don't stand out in the open,"
"Don't desert your horses in the street," etc.,
etc. For nonchalance, the pictured instructions
were remindful of those in theatre programs :
In case of fire walk, do not run to nearest
exit.
"If you're in a movie," they said, "don't dash
out into the street when the air-raid alarm
sounds. Just remain quietly watching the film."
V
The Nazis have barred Cecil De Mille's
"Plainsman" from exhibition in Germany,
on the grounds that De Mille "consorted
with the Soviets."
Mr. De Mille's "consorting" extended to
his sending a Christmas card, three years
ago, to Boris Shumiatsky, recently deposed
Soviet film head.
V
Indicating the sign of the times, this depart-
ment, three years ago, reported: "Bullet-proof
vests have been issued to Universal Newsreel
cameramen stationed in Cuba and China." Uni-
versal had better extend the order immediately
to Austria, Czechoslovakia, Spain, Germany,
Poland, Lithuania, Hungary, Italy, France and
the Little Entente.
V
"Four Capitals Involved in Making of 'The
Rat,'" says an RKO home office publicity cap-
tion. Make your own selection.
V
Reorganization of New York City's city
government under the new charter has sent
ex-film press agent Bert Adler from the De-
partment of Sanitation to the Department
of Public Works. Mr. Adler had press
agented pictures and personalities for years,
until his ideas won the fancy of Mayor Fior-
ella LaGuardia, and Bert came through, too.
That "Clean your streets and Curb your
dogs" campaign was Bert's. His Honor's
Sanitation Department had never thought of
it before.
V
Fred Penncll, operating the New Cosy the-
atre, Decatur, Michigan, calls attention to our
recent paragraph on Edgar Bergen having en-
tered the shozv business as an usher in a Chi-
cago theatre. Mr. Pennell claims that Edgar
Bergen entered show business in Decatur, at
the Cozy — pumping the old organ. Anyway,
from pumping organs in Decatur to pumping
Charlie McCarthy in radio is a long pump.
V
United Artists announces : Mayor Arthur
Segrell, Culver City, California, proclaims Sat-
urday "Tom Sawyer Day." Business and pro-
fessional men have been asked by Mayor Se-
grell to appear in colorful costumes like those
worn when Mark Twain was a youth.
"Only prohibitive restriction in the Mayor's
proclamation is a provision that those wearing
hoop-skirts must wear pantalettes, too, of a
suitable opacity."
George, fourth and unpublicized brother
of the three mad Ritzes, had been having a
lot of trouble with customers of his mer-
cantile store in New Orleans. They did not
believe his relationship because his name is
George Joachim, which happens to be the
Ritz brothers' family name, and accused him
of using his likeness to the three comedians
to impress his customers. Harry Joachim,
Al Joachim and Jimmy Joachim (Ritz to
Hollywood) finally drew up an affidavit at-
testing that George is their brother and that
he can act as screwy as he pleases.
V
Milestone on the motion picture path to prog-
ress, from the Los Angeles Times:
Errol Flynn stuffed pieces of meat into
his ears to get a small dog to leap up and
lick his face for a film scene for Warners.
V
Metro-Goldwyn-Mayer's Leo the Lion is
mourning the loss of his grandmother, Queen
Mary, matriarch of a family of 54 lions since
her arrival at the Memphis zoo in 1917.
The 24-year-old lioness, native of an African
jungle, died in a steam-heated cage in her Ten-
nessee home of just plain old age.
She was content with motherhood, and
grandmotherhood and great-grandmotherhood,
but when her son, Leo, "made the movies," she
zvas happy.
When Queen Mary sent Leo out into the
world, she did a great service to Metro ad chief
Howard Dietz, to Metro ad writer Si Seadler,
to Metro exploiteer Billy Ferguson.
V
Edgar Oswald Brooks, once celebrated
in the serial selling field across the States,
is now an exhibitor in Britain, the lessee and
manager of "The Picture House," High
Street, Broadstairs. Mr. Brooks was prob-
ably the first motion picture person in
America to acquire a portable typewriter.
He wrote letters interminably. Once the
Mutual Film Corporation invented a special
house organ to print his communications in
compact type to relieve the pressure on the
managers and salesmen. The result was
that Mr. Brooks filled up the house organ
and then as many letters as before. Now he
has achieved compression. His weekly mes-
sages, to the public, are on a "quad crown,"
which, to you, is a two-sheet.
V
California's recent floods left in their wake
damages running into millions, the deaths of
scores, 8,000 homeless and several hundreds of
thousands of dollars in destruction to sets and
stages at studios. Official and final tabulation of
the damage is now in hand, part of it being de-
scribed in detail in the Los Angeles Times as
follows :
"Fifty-six pairs of her favorite dancing
slippers were ruined, and so Eleanor Powell
must break in new ones, a painful task."
V
Hand-in-Hand Department, from Motion
Picture Daily:
There will be a meeting of Motion Picture
Sales Associates Saturday at the Lincoln
hotel, New York. Among the subjects to be
taken up will be a beefsteak dinner and in-
surance.
We have been listening for years to the more
or less justifiable civic-pride boastings of ex-
hibitors, but never a peep have we heard out
of Jesse Scott, who is running the little 150-seat
Smithfield theatre, down in Smithfield, Virginia,
where all those Smith Virginia hams come from,
and where the pride of the place is a ham 35
years old, and still good to eat. They will not
give you a sample of this one, however, 'cause
it's worth $5,000, and that would make a ham
sandwich set you back about $100 per chew, or
$800-a-look at Hollywood's Vendome. You can
keep your Smithfield ham 35 years, too — it is
guaranteed to last, unimpaired by age.
These hams are now internationally in de-
mand, especially for presents at such ceremo-
nious occasions as the Duke of Windsor's wed-
ding to his Baltimore belle and the coronation
of his brother-successor to the English throne.
A "Genuine Smithfield" costs one dollar the
pound.
V
Now that Samuel Goldwyn's "Goldwyn Fol-
lies" is well on its way to the nation's screens,
we can recall that incident preceding its pro-
duction when Mr. Goldwyn was giving an en-
thusiastic account of the "colossalness" with
which he intended to decorate the musical re-
vue.
"It's to be called 'Goldwyn Follies' " he con-
cluded with a flush of pride.
"Are you sure it won't be 'Goldwyn's Folly f "
he was asked.
"No, I'm sure," he assured. "The title will
positively be registered."
Miss Patsy Kelly announces her beginning
of rigorous reducing, "so my stomach won't
get on the screen three seconds before I
arrive."
v •
What with all the prizes being offered these
days by distributors in sales drives, Clyde Eck-
hardt, Twentieth Century-Fox branch manager
in Chicago, thinks that Boss John Clark should
put up a trophy for record-breaking grand-
fathers. Thrice last week Mr. Eckhardt was
blessed with grandchildren.
In Chicago, Son Jack Eckhardt became the
father of a baby girl; in Hollywood, son Wil-
liam, assistant director at Twentieth Century-
Fox studio, became the father of a son, while
in Florida, daughter Mrs. T. Englehardt be-
came the mother of a girl.
V
Eighteen years passed this week since the
day when, fresh with the glowing pink from
a tough old schoolmaster's tan hickory, we
rode on a strong St. Patrick's Day breeze
into the editorial rooms of Wid's Daily, op-
posite Charlie Dillingham's Hippodrome, in
New York, to find out what a motion pic-
ture trade paper was made of. From Wid
Gunning's and Joe Dannenberg's "Wid's"
evolved the present day Film Daily of John
Wilde Alicoate's. At that time Columbia did
not exist, nor did GB Pictures, Grand Na-
tional, Metro-Goldwyn-Mayer, Monogram,
or Paramount, as such, nor Republic, RKO,
Warner Brothers. Fox did, and United
Artists and Universal, but not one of the
top executives of those three 18 years ago
is in the business today.
Day and Date
SAMUEL GOLDWYN'S MOST MAI
_
NOW.. .GARY COOPER
IN HIS
\
PRESENTS
GARY COOPER
•J WITH J ' INTRODUCING
BASIL RATHBOME SIGRID 6URIE
ERNEST TRUEX- GEORGE BARBIER
ALAN HALE • BINNIE BARNES
And a Cast of Five Thousand
brilliant new Goldwyn discovery...
young, beautiful, interesting and
exciting in her fresh talent.
Directed by ARCHIE MAYO • Screenplay by ROBERT E. SHERWOOD
Released thru United Artists
IIFICENT MONEY ATTRACTION!
54
MOTION PICTURE HERALD
March 26, 1938
TECHNOLOGICAL
The Bluebook Schoo
ANSWER TO QUESTION NO. 105
Conducted by
F. H. RICHARDSON
Question No. 10 5 was: Describe your
idea of the best projection room floor, in-
cluding its top finish.
The following made acceptable replies :
C. Rau and S. Evans; G. E. Doe; J. R.
Prater ; W. Limmroth ; C. Oldham ; L. Cimi-
kosski; K. and R. Wells; H. Lathrope and
M. Dey ; L. H. Kelley ; E. H. Toedte ; L. F.
Hayse; O. H. Schmidt; J. A. Zachritz; C.
Caldwell ; L. D. Pitchkey ; W. D. Edmonds ;
W. R. McKinley; R. W. Groton; R. Feasel;
W. Schoeneman ; J. J. Petersen ; G. Burdis ;
E. Sulpizio; S. U. Lamont and P. F. Max-
well ; R. S. Welsh ; W. W. Jones and A. G.
Pits; F. H., S. and P. Dalbey; P. and L.
Felt; W. C. Bant; W. Schoeneman; R. R.
Robbins and W. Winkler; G. Thompson;
D. D. Strobey; S. Hewitt; H. A. Ames and
F. E. Drop; D. Powell, G. Lodge and H. B.
Coles; S. L. Maxwell; T. and W. Turk;
R. R. Jacobs and B. B. Hornstein; W. D.
McGuire; E. Exline; S. A. Andrews; I.
and W. C. Bailey; F. and L. Savior; R. L.
Hamley; F. D. Scanlon ; J. L. Lee; D. and
W. Porter ; H. T. Plum and D. A. Shea ; M.
F. Robinson and L. A. Beachwood; L. R.
Oliver; W. Leeds and D. Dennin; R. H.
Schnider; G. T. Jones, L. Leonard and B.
M. Myers; T. W. Redhouse; R. H. Carter;
A. D. Lonby; G. and L. F. Brown; A. W.
Baxter; B. and M. Walker; G. L. Goss;
H. T. Billings; F B. Shilshome; F. J. Dey;
J. K. Robinson; F. W. Brandenburg; W. L.
Jones, R. S. Grant and D. N. Landon ; D.
Coates; H. Bunker; F. M. Stinson; W. V.
Henderson; A. H. Bradley; M. Samuels and
O. L. Goldstein; H. T. Daniels; L. E.
Dodson and H. T. Todd; M. O'Connell; S.
H. Billings and W. L. Brandon ; H. T. Wat-
kins and N. S. Reidy; N. Samuels.
There were many excellent answers. One
of them is from G. E. Doe, who says :
"There are six things a projection room
floor should accomplish. So far as humanly
possible, it should be wholly free from vibra-
tion, be reasonably easy on the feet of men
who must stand on it for hours at a time,
create no dust, have good lasting quality and
ability to hold machinery anchor bolts firmly
and permanently, and finally, look well.
"I add that last for the reason that men
will work to better purpose in a nice-looking
room than they will in one that does not
look so well. The difference is psycho-
logical, but its effect is considerable. Put an
average man in an ugly, dirty or sloven
room and his work, if it be not slovenly,
will at least tend to be so as compared with
results he will attain in a neat, clean room.
[May I butt in right here to compliment
Brother Doe — a Chicago man and an old
Bluebook School "student" — for having rec-
ognized this fact. In my opinion what he
BLUEBOOK SCHOOL
Question No. I I I
(A) Describe the best method of
checking bearings of motor or gen-
erator for wear.
(B) How may wear in bearings be
detected by using a pinch bar?
(C) What inspection should be
given a new motor or generator im-
mediately it is received?
(D) What should be the capacity
of wires feeding a motor or gen-
erator? Explain.
(Note: Remember, this is a Bluebook
school and the answer to all save possibly
some social questions can be found in that
book.)
says is one hundred per cent correct. — F.
H. R.]
"And now we will consider the points
above listed. First, freedom from vibration
of machinery in rapid motion and other
causes is best attained by an underlay that
has sufficient solidity to only be able to
vibrate, if at all, as a whole, and of suffi-
cient weight to make vibration as a whole
impossible. The support, it seems unneces-
sary to note, must of course itself be strong
and solid.
"The solidity required and the heavy
weight necessary are best attained as de-
scribed on page 250 of the Bluebook (though
I do think in that you erred in not specifying
a minimum thickness of six inches), which
specifies concrete composed of cement, sharp
sand and medium-size crushed stone well
tamped into place, with all anchor bolts,
conduit, etc., embedded therein. As to thick-
ness, you advise being guided by the archi-
tect, but my experience has been that such
guidance is not always adequate in such a
matter. During past years architects have
managed to work injury to projection — in
fact, in many cases make excellence in visual
results impossible- "through desire to secure
maximum auditorium beauty and seating
capacity, regardless of injury to beauty of
what the theatre has for sale, which results
in depreciation in box office sales. They
have specified concrete projection room floor
underlays that have been injurious to re-
sults upon the screen because they, were not
alive to the fact that one thousandth of an
inch vibration in a certain direction may
result in visible damage to the screen image.
"As to top of floor, it should be covered
with linoleum, except where, in some few
instances, rather silly laws prohibit it. I say
'silly laws' for the reason that in my many
years of observation and experience I have
yet to know of even one case where any
ill result has come from such a covering,
except possibly some additional smoke where
a very bad projection room fire occurs. But
in that case the results would in any event
be so bad that not only could no one remain
in the room, but maximum damage would
occur to property therein, under which con-
dition what essential difference would a bit
more or less smoke make? And linoleum
is far, far more easy on the feet of the men
who work in the room than raw cement or
a painted floor, besides providing a hand-
some floor and one quite easy to keep clean.
"As to the top dressing, which I should
have included before the linoleum, it should
be of the sharpest grade of sand and the
highest grade of cement obtainable, not less
than three-fourths of an inch, and preferably
one inch thick, troweled down perfectly level
and smooth. If it is to be left uncovered, it
should be painted with one coat of thin
binder (yellow ocher is excellent) mixed
with boiled linseed oil, and when thoroughly
dry, this coat painted with some really good
floor paint. Under no condition should a
raw cement floor be permitted. If it is, re-
gardless of how good the cement top dress-
ing may be, there will be cement dust, more
or less according to quality of cement and
number of men working in the room. This
dust will be to some extent circulated in the
air of the room, get into the machinery
bearings, and in the end cost more in ex-
cessive wear through its abrasive effect
than would a good linoleum covering. How-
ever, if linoleum is used, it should be iaid by
an experienced linoleum man and thoroughly
cemented to the floor."
That is one of the best answers ever had.
Independents Form New
Philadelphia Circuit
Several independent exhibitors of Phila-
delphia have formed a combine called Af-
filiated Theatres Circuit, Inc., numbering
close to a score of houses, including the Alan
in Atlantic City, N. J. and the Garden, West
Chester, Pa. The organization will build
two new houses in Philadelphmia. David
E. Milgrim is president; I. Yaffe and Har-
ry Greenbergj vice-presidents ; Raymond
Schwartz, treasurer, and Cecil M. Fet, sec-
retary.
Arthur S. Friend, motion picture attorney,
has opened an office in the RKO Building,
Rockefeller Center, New York, for the gen-
eral practice of law with the firm of Friend,
Holbrook, Cotton and Reiskind.
" ~ " \ , /
...YOU GOTTA KNOW THE
u high.
PEOPLE-TO MAKE THE
RIGHT
IGHTf
(GHTf
the
NEW \%
UNIVERSAL A^s
PRESENTS
I938'S W
COMEDY
SENSATION .'
GOODBYE
with ^ 'J
ALICE BRADY %j
Chas.WINNINGER %
TOM BROWN • FRANK JENKS
DOROTHEA KENT and
RADIO'S NEWEST COMEDY SENSATION
TOMMY RIGGS *
AND HIS BETTY LOU
Screen Play by Roy Chanslor and A. Dorian Otvos
Based on the Broadway Stage Success by
James A. Gleason • Directed by Ray McCarey
Associate Producer EDMUND GRAINGER
GHT!
PICTURE
Because Academy Award Winner Alice
is the talk of the country after her sensa-
tional performance in "In Old Chicago/'
Because he steals all honors in "Nothing
Sacred" and "Every Day's A Holiday."
Because of his standout performances
in "Navy Blue and Gold" and "In
Old Chicago."
Because of Dorothea Kent's rapid strides
ahead as the new "Dulcy" of the screen.
HTf
cause of Jenks* great work in "lOO
AND A GIRL" and "YOU'RE
E ETH E ART."
HT/
^^«e Tommy Riggs and his
"Betty Lou"... are the most talked-
about comedy feature in radio
today . . . and Tommy rates hand-
THMMY RlfiGS
■nd
some-high on the screen!
56
MOTION PICTURE HERALD
March 26, 1938
HIGH QUOTA IS FINAL SURPRISE
IN LORDS' HANDLING OF FILMS ACT
Peers Approve Moyne Demands
for Larger Percentages on
Features and Shorts; Bill
Set for Passage April 1st
by AUBREY FLANAGAN
in London
The closing stages of action on the new
films Bill, during which it has been put be-
fore the Upper Chamber or House of Lords,
have been nothing if not surprising. The
Government has sprung a last minute' sur-
prise on the industry by reintroducing the
triple quota scheme so forcibly talked out
in the Commons stage. The exhibitors have
surprised the rest of the trade by giving,
after negotiation and concessions it is true,'
tacit approval to the new scheme. Finally,
the Lords themselves have caused some con-
sternation to renters and exhibitors by vot-
ing an increase in the features and shorts
quota schedules for them both.
As it would appear now, there is every
likelihood that the Bill, which should be-
come law by April 1st, will go on the
statute book with two vital changes: the
inclusion of a three-for-one clause for rent-
ers, and higher percentages all round,
neither of which developments could have
been foreseen a fortnight ago, and both
of which are without the initial approval
of the Commons and her elected members.
Changes may, of course, be made in the
report stage and third reading — the latter
is only a formality — but they are extremely
unlikely.
Renters, thus, will have to find more films
than they expected, though, if they make them
on expensive lines they will be entitled to re-
ceive reciprocal considerations, such films
counting as two or three according to their cost.
Exhibitors, who have already opposed this
plan on the grounds of a likely shortage, will
not only have to rush around to find films to
fulfill the twenty per cent quota reimposed for
the current year, but are faced with a twenty
per cent increase in their initial commitments
over those originally proposed by the Govern-
ment.
For the year ending September 30, 1938, it
was intended by the Government, and so stipu-
lated in the new bill, that exhibitors should only
have to find 15 per cent British films instead
of the 20 per cent provided for in the expiring
Act. The Moyne amendment, carried by the
Lords this week, restores the figure to 20
per cent.
Thanks to Lord Moyne and his very obvious
irritation with foreign interests, the exhibitor
quota will start at fifteen per cent and not
12J/2 per cent as in the bill, and renters quota
will open at 20 per cent and not the originally
suggested 15 per cent.
In addition, this week the Lords approved
Lord Moyne's additional suggestion that the
quotas on short subjects be raised to a starting-
figure of 15 per cent for distributors and \2T/2
per cent for exhibitors, increasing to 25 and
22^ per cent.
Apart from a generally accepted and uni-
versally approved clause ensuring fair wages
and conditions of labor to those employed in
SHIRLEY TEMPLE
WINS LIBEL SUIT
Shirley Temple will receive $10,000
damages under an order of Judge Lord
Hewart of King's Bench division, Lon-
don, in settlement of a libel action
brought against the defunct magazine
Night and Day, its printers and pub-
lishers, and Graham Greene, motion
picture critic. In addition Twentieth
Century-Fox as joint plaintiff already
has received $7,500.
Libel was proved in a criticism of
the picture "Wee Willie Winkie" by
Graham Greene which was described
by the judge as a "gross otitrage."
Counsel for the plaintiffs announced
the money received would be dis-
tributed to charity.
the making of films, the present state of the
bill remains for the most part as it left the
Commons.
The eve of the Lords Committee stage
brought the trade its first surprise, with the
reintroduction of the triple quota scheme which
had been rejected by the Commons and with-
drawn, with defensive provisos by the Gov-
ernment. It was thought by most that this
latter was the end of the proposal. Those
in the know, and aware of the Government's
determination to make some concessions to
American interests, concessions which would
greatly oil the wheels of the present trade talks,
and stimulate further that goodwill which
exists between the two countries, knew that it
would almost certainly be revived.
First move, then, came with the calling of
an entirely informal dinner party at the House
of Commons, under the aegis of Colonel Bald-
win Webb, a Member of Parliament with trade
interests, but also with the Governmental hall-
mark concealed somewhere about his Parlia-
mentary person. To it were invited and went
Kenneth Nyman and Charles Metcalfe, lead-
ing officers of the Cinematograph Exhibitors
Association ; Sam Eckman, Metro-Goldwyn-
Mayer chief; and Francis Harley, head of
Twentieth Century-Fox in this country ; John
Maxwell, circuit chief, producer and distributor
— and various labor and conservative Members
— and not by any means insignificantly Fayette
Allport, London representative of the
MPPDA.
At the dinner there was one subject of
discussion other than the Clos de Mouton
Rotschild and Rupertsberger Goldschmidt 1921
— it was, naturally enough, triple quota. The
Parliamentarians took the long view — that of
the prestige of British screens. The renters
were diplomatically persuasive. The exhibitors
remained adamant. And John Maxwell with
that forthrightness which is his characteristic
did not hesitate to tell the exhibitors how nar-
row he believed them to be. The latter left
the House, however, convincd that triple quota
was not dead but merely tucked away till the
convenient moment.
Within a few days Lord Swinton, on whose
shoulders rested the thankless burden of piloting
the bill through the Lords, tabled new amend-
ments. They provided that any renter making
a film at a labor cost (that is anproximatelv
half the total cost) of £37,500 ($187,500) or
with a quotient of £5 ($25) a foot, could count
it as three for the purpose of his quota. But as
a guarded proviso, and with the obvious inten-
tion of countering the exhibitors belief that
there would be a film shortage if renters made
all their films on this basis, the amendment lim-
ited such films to 50 per cent on the footage the
renter would be called upon to sponsor.
There were also new reciprocity proposals
allowing greater elasticity, reducing the mini-
mum cost under which a renter could acquire
a film for distribution abroad, from £20,000
($100,000) to £15,000 ($75,000), and allowing
the foreign rights of a film in the treble quota
category to be bought for £25,000 ($125,000)
— and the renter who did so, to count it as two
for his quota.
These new proposals came as no immediate
shock to the exhibitor camp, for in conversa-
tions between themselves and the Board of
Trade they had talked the matter over, and knew
what was coming. They knew, too, the Gov-
ernment was determined that triple quota
should go through, and of this deciding factor
sight must not be lost.
But in the proposals they saw a serious flaw.
It was further stipulated that if after a year's
trial the Films Council should so decide, then
unqualified triple quota, that is without the
limitation to 50 per cent of the footage, could
be restored. They thought, too, the reciprocity
minimums too low.
Protests Stilled
An immediate letter of protest was sent to
Stanley, expounding their point of view, and a
campaign prepared under which every member
of the House of Lords was to be canvassed
and appealed to. It was to be a 'fight to a
finish a fight of the imminence and nature of
which the trade was kept in darkness.
Within twenty-four hours the fight was
abandoned, and a new spirit of goodwill and
tolerance had entered the situation. The Board
of Trade, bent on conciliation, compromised,
cut out the clause which permitted the restora-
tion of unqualified triple quota and inset
in its place a clause under which the relevant
quota figures might be raised, lowered or abol-
ished, and increased the minimum reciprocity
cost figures.
With this promise, and knowing that they
were for the first time in the bill's career,
fighting a losing battle, the exhibitors abandoned
their campaign and agreed to give the measure
their tacit support. They were aware of the
Government's determination and of the diplo-
matic policy behind it, and they believed it
far better to accept a half measure than to
oppose and be saddled with an unqualified triple
quota burden.
So it was that when Lord Templemore for
the Government introduced the triple quota
plan in the Lords Committee it was agreed
to without a division and another chapter in
Anglo American goodwill virtually closed.
Increases Sponsored by Moyne
This spirit of goodwill, however, did not
shine too brilliantly in the speeches of Lord
Moyne, under whose banner the Commission
which wrote the new bill originally sat. He it
was who sponsored the quota increases all
round, and he it was who said he was unim-
pressed by the arguments of this extremely
rich foreign industry and suggested that if the
British investor was standing off, then the
foreign producer should be compelled to put
back some of the £6,500,000 ($32,000,000) he
draws annually from Britain.
At the moment of writing revolt is rising
against the quota increases, both in the renter
camp and in that of the exhibitors.
March 2 6, 19 3 8
MOTION PICTURE HERALD
57
IN THE BRITISH
STUDIOS
by AUBREY FLANAGAN
m London
New Cooperative
The cooperative movement in British film
production is spreading. Another picture is
now to be made on a cooperative basis, not
dissimilar to that upon which Pinebrook
was founded, in which are associated Roy
Kellino cameraman and director, Pamela
Kellino, who under the name of Pamela Os-
trer starred in "Jew Suss," and James Ma-
son, British screen and stage actor. They
are supported in this venture by three other
artists Peter Coke, Esma Cannon and Sylvia
Coleridge, all of whom are taking a prac-
tical part in the cooperative unit's first pro-
duction.
This is "Deadwater" an open air type of
drama, with the minimum amount of dia-
logue, which has been devised from a story
specially written with a new technique in
mind by Palmela Kellino and James Mason.
Active production was launched on Wednes-
day, March 16th.
The unit works on a cooperative basis
and none of the three principals is to take
a salary.
Roy Kellino who is to produce, direct and
handle the cameras states that precise
budgeting is not being embarked upon at the
outset, the cost of the picture being possible
of variance between £10,000 ($50,000) and
£20,000 ($100,000) but not above the latter
figure. Reasons for this being the concen-
tration on exteriors and the dubieties of the
English weather.
Heroine 9s Life
The life of Grace Darling, one of Eng-
land's most famous heroines and a character
in whose life both romance, drama and epic
adventure played a part, is to be made into
a British film on the 1938 schedules.
Producing and directing this epic of na-
tional heroism, is Bernard Mainwaring, who
has already many British films to his name,
and who, apart from his directorial record,
has a great number of film stories to his
credit.
"Grace Darling" will be made at Pine-
wood with the active collaboration of Cap-
tain Richard Norton and the studio com-
pany, at an approximate budget of £30,000.
Comedy in Work
Work is proceeding to schedule on the
Pathe production of "Night Alone," which
Thomas Bentley is directing from Jeffery
Dell's London play, at the Welwyn Studios.
The story is a comedy drama of a de-
voted husband who is forced to leave his
wife for one night for the first time since
they were married, and of the husband's
consequent embroilment with gangsters.
Leonora Corbett and Emlyn Williams are
the stars
'Production of George Bernard
Shaw's "Pygmalion" was ceremoni-
ously launched last week at a luncheon
at which guests of honor were the
cast, C. M. Woolf whose General Film
Distributors will handle the product,
G. B. S. himself and Lady Asquith.
Gabriel Pascal, prodticer, Leslie
Howard star and co -director of the
picture, and Anthony Asquith, direc-
tor, are shown above discussing the
scenario while on vacation in the
Swiss Tyrol.
Sport Films Ready
A new series of screen guides to athletics
has just been completed by John Betts, noted
British producer of sporting films. The
series is to be called "Sportsmen All" and
many of those who have cooperated in the
production are Olympic champions and
world record-holders in many branches of
athletics.
There are two versions of each film being
made, one a shorter version for normal
cinema and entertainment purposes, and the
other in instructional form to be used in
sporting clubs, colleges and the services.
Both are designed to help with the "Get Fit"
campaign which is being sponsored by the
British Government.
J. E. Lovelock, Olympic and world record
holder for 1500 metres and S. C. Wooder-
son, world's mile record holder have been
filmed for the series. Walking is repre-
sented by Olympic champion H. H. Whit-
lock, while Len Harvey, ex-British boxing
champion demonstrates the art of pugilism.
A BP's Plans
Associated British Pictures also has decided
that the current slump in British production
and the uncertainty of new film legislation will
not halt its progress.
Associated British Pictures, with studios at
Elstree, has been working continually since
they were built 10 years ago, and now an-
nounces a new schedule in which 21 pictures are
to be made during 1938-9, with at times three
productions on the floor at once.
Among the directors announced on the Asso-
ciated British roster are Harold Schuster, Her-
bert Brenon, Paul Stein and Thomas Bentley.
Players already assigned are Diana Churchill,
John Lodge, Jean Muir, Frances Day, Peter
Murray Hill and Barbara Blair.
The program started with "Lovers' Knot," a
comedy, now off the floor, in which Diana
Churchill, Jean Muir and Peter Murray Hill
played, and is due to be succeeded by "Yes,
Madam," which Harold Schuster is to direct.
It is based on the musical comedy which ran
with much success at the London Hippodrome.
The British countryside is to be a feature
in "Yellow Sands," comedy set in the high
hedged lanes and wind-swept moors of Devon-
shire. This is to be filmed entirely in exteriors
in the West Country of England, and Diana
Churchhill will have a leading role.
"Coffee for One," a comedy of juvenile esca-
pade, is to be directed by Thomas Bentley.
Frances Day, star of stage and screen, is to
appear in a musical tentatively titled "Out of
the Blue."
"Marigold," Scottish period comedy, is to be
made by Harold Schuster, with Jean Muir in
the title role. Authentic Scottish locations prob-
ably will be filmed in color.
Arnold Bennett's comedy "The Card" is due
for production, as is also "Black Eyes," the
story of a Russian waiter's masquerade.
Gordon Sherry's "Black Limelight," which is
running with success in the West End, is to be
filmed, as also are W. W. Jacobs' comedy of a
London water front, "Queer Cargo," and a
naval comedy, "Luck of the Navy."
Another Bulldog Drummond story is to be
produced, with John Lodge in the title role and
Albert Burdon, North-Century comedian, is
scheduled for "Cross Your Fingers."
For Anna Neagle
"Sixty Glorious Years" has been selected by
Herbert Wilcox as the title of his next Anna
Neagle-Anton Walbrook production dealing
with the domestic life of Queen Victoria, which
as already reported in the Herald, is to be
made in color and will go on the floor on April
13th.
Pathe Active
Pathe, which consistently has remained active
at its studios in Welwyn, Hertfordshire, has
now launched into production with "Night
Alone," a screen version of a thriller which ran
for some time on the London stage.
Thomas Bentley will direct. The cast in-
cludes Leonora Corbett, Leslie Brooks and
Emlvn Williams.
58
MOTION PICTURE HERALD
March 26, 1938
OBITUARIES
Harry Scott Dead;
Former Sales Head
Harry Scott, former sales executive, died
Friday night in his apartment at the Hotel
Belvedere, New York.
Mr. Scott entered the motion picture in-
dustry with George Kleine, for whom he
managed branch offices in Columbus, Dallas,
Boston and Philadelphia. Later he was as-
sociated with General Film Company. When
the First National exhibitor circuit was
organized Mr. Scott became manager of the
Detroit exchange in partnership with John
Kunsky and George Trendle. He also was
a partner in the Michigan Eudcational
franchise.
Mr. Scott joined Pathe in October, 1923,
and became general sales manager in Au-
gust, 1925. Subsequently, he was sales man-
ager of the Van Beuren Corporation and
manager for Universal in Detroit and Wash-
ington, also manager for United Artists in
St. Louis. His last position was that of
branch manager in St. Louis for Monogram,
joining the company in 1937.
He is survived by a widow and a son,
George.
Oscar Apfel, Director,
Character Actor, Dies
Oscar C. Apfel, associated with the motion
picture industry as a director and character
actor since 1912, died March 21st of a heart
attack at his home in Hollywood.
Mr. Apfel, whose career began as a pro-
ducer and director at the Chicago Opera
House, made one of the earliest of the films
produced, "The Squaw Man," which was
filmed at Fort Lee, N. J. During his career
he appeared on the screen for World, Lasky,
Fox, Selig, Arrow, Producers Security,
Hodkinson, Metro, Trust, Action Pictures
and his own company, Oscar Apfel Produc-
tions.
Among the most recent pictures in which
he appeared were "Crack-Up," Twentieth
Century-Fox; "History Is Made at Night,"
United Artists, and "Trouble in Morocco,"
Columbia.
Mr. Apfel was born in Cleveland. He is
survived by his widow and two sisters.
Funeral services were held March 23rd.
Robert C. Stueve
Robert C. Stueve, 72, executive head of an
operating company which owns three thea-
tres at Findlay, Ohio, died last week as a
result of a self-inflicted bullet wound, at-
tributed to despondency over ill health. He
opened his first theatre at Akron, Ohio, in
1912.
Lee Chamberlain
Lee A. Chamberlain, 51, manager of the
Commonwealth Amusement Corporation's
Perkins theatre at Harrisonville, Mo., died
last Tuesday from injuries sustained in an
automobile accident in Kansas City, Kan.
Otto Karl Fischer, 54, Jewish director of
the Czech National Theatre, died of a heart
attack in Praha, Czechoslovakia, recently.
Infringement Suit
Filed on Broadcast
A copyright infringement suit seeking
$100,000 damages, a permanent injunction
and an accounting of the profits was filed in
the United States district court in New
York this week by Harry Delf, a play-
wright, against the National Broadcasting
Company, Inc., Marcus Loew Booking-
Agency, Inc., Loew's, Inc., Metro-Goldwyn-
Mayer Corporation, Metro-Goldwyn Picture
Corporation, General Foods Corporation,
Maxwell House Products, Ltd., Benton and
Bowles, Inc., Frank Dolan, a scena/rist,
Robert Taylor and June Clayworth.
Mr. Delf alleges that he wrote a play,
"The Joker" in 1924 and that it was
"pirated" in a sketch used for "Good News
of 1938" in a broadcast over NBC.
BOOK REVIEW
I SHOULD HAVE STAYED HOME,
a Hollywood novel by Horace
McCoy. New York: Alfred A.
Knopf. 235 pp. Price $2.00 net.
Since the nature and the material of this
fictional work concern the cinema capital
called Hollywood and, particularly, some
selected slices from the life in the raw as
cut from the struggling moments in the
hectic career of a representative young film
aspirant, it would seem logical to consider
the literary class of the narrative in the
light and line of the alphabetical symbols
with which the industry particularizes its
own product. So the worth and result of
Mr. Coy's pen efforts depicting the screen-
land scene must be consigned to the category
of "B" productions.
Trouble as well as the story begins when
Mona, the leading woman (or the heroine)
of the piece forgets her histrionic restraint
along with her manners and rises with a
fine sense of the dramatic climax to cast
uncomplimentary references on the parent-
age of the judge, who has just passed sen-
tence on her friend, Dorothy, arrested on
the charge of shoplifting. Thence the reader
is introduced to such persons as a notorious
beldame, a fellow movie struck hopeful,
what is purported to be cinema society,
amatory individuals who recognize neither
sex nor color limitations, and a general as-
sortment of exhibitionists.
Though the pages are frequently dotted
with topical references to screen celebrities,
the book is mute concerning facts of pic-
ture production. If the few bits of local
color and gossip were omitted, the tale could
have been told just as sensationally of the
radio, theatrical or the garment industries.
Mr. McCoy writes his plot with a blunt
pen and his skeletonized style has sketched
the literary personae as caricatures rather
than characters.
According to the dramatically worded
jacket announcement, Mr. McCoy's intent
was to sound warning to young talent to
beware of the siren song of the screen. The
book, pointed at a three A rating for drug
store literati trade, is published by the house
of Knopf, sponsors of the monumental
Joseph saga by Thomas Mann, which only
proves that movies are not the only pro-
ducers of inferior and minor "B" product.
— Joseph F. Coughlin.
IN COURTS
Court Orders Condor
Plans by April 25th
Federal Judge George Cosgrove in Los
Angeles this week ordered that plans for
reorganization of Condor Pictures, Inc., un-
der Section 77B of the Bankruptcy Act be
brought into court by April 25th after Trus-
tee Clinton E. Miller had said he believed
a proposed plan would place the company
on a profitable basis.
A petition of Consolidated Film Industries
seeking reversal of the court's ruling holding
that Automatic Productions Company of
Chicago was entitled to secured creditor
status with a claim of $115,000 was pre-
sented.
Judge Cosgrove referred to Special Mas-
ter-Samuel W. McNabb a petition of Mr.
Miller requesting an accounting from Glen
Stephens, former president of Condor, and
Lester Cowans, former manager of Holly-
wood Pictures, on $32,000 of Condor funds.
Hollywood Pictures was formed to take over
Condor assets and the money was turned
over to Mr. Cowan by Mr. Stephens, the
court was told.
Court Names Walcer
In "Lynton" Action
Kenneth E. Walcer, an attorney, was des-
ignated Special Master by Federal Judge
Robert P. Patterson in the United States
district court in New York this week to
assess damages and take an accounting of
the profits earned by Moredall Realty Cor-
poration, operators of the Capitol theatre,
New York, during the exhibition of the
Metro-Goldwyn-Mayer picture "Letty Lyn-
ton." Edward Sheldon and Margaret A.
Barnes, authors, brought suit which charged
infringement of their play, "Dishonored
Lady," in the film. The infringement was
established by an action against MGM and
a suit against the exhibitor followed.
Judge Patterson's order revealed that the
U. S. circuit court of appeals last month
had reversed a previous order granting a
temporary injunction, but had refused to
pass on the question of whether the exhibitor
was liable.
Sues Film Foundation
A $6,000 breach of contract suit has been
filed in New York supreme court by Mabel
Jacques Eichel against the Motion Picture
Picture Foundation of America, Inc., a non-
profit organization devoted to stimulating
the use of films for teaching and visual ed-
ucation. A motion for a bill of particulars
will be heard this week.
Columbia Gets Settlement
Litigation between Columbia Pictures
Corporation and Consolidated Amusement
Enterprises, which had arisen through the
latter's refusal to pay for product which, it
claimed, was improperly designated as to
classification, has terminated through arbi-
tration, with Consolidated Amusement
agreeing to pay Columbia $13,000 as a
settlement.
Ross Williams, formerly connected with
Paramount in Cincinnati, has been appointed
West Virginia salesman by Republic.
March 2 6, 19 3 8
MOTION PICTURE HERALD
59
WHAT THE PICTURE
DID FOR ME
British and Dominions
TWO'S COMPANY: Ned Sparks, Mary Brian— Very
good comedy. Good program picture which did aver-
age business. — Harland Rankin, Plaza Theatre, Til-
bury, Ontario, Can. General patronage.
Columbia
AWFUL TRUTH, THE: Irene Dunne, Cary Grant-
Once again Columbia crashes through with the comedy
hit of the year. This picture definitely establishes
Irene Dunne as the "Queen of Sophisticated Comedy"
and in it she reaches new heights. Cary Grant acts
as capable foil for her bon mots and witticisms and,
in addition, comes through as a capable comedian
in his own right. It did my heart good to hear gale
after gale of laughter sweep through the auditorium
as reel after reel was unfolded before 2,000 critical
eyes. It is very seldom that a picture will touch the
risibilities of every man in here, but this one did.
The ending, novel and rib-tickling, left them in a
state of sheer exhaustion and the smiles that wreathed
their faces as they returned to their routine was a
pleasure to see. It's your picture, it's my picture, it's
everyone's picture, and should be shown in every the-
atre throughout the world. Thanks, Columbia, you de-
serve more than commendation for th» way you have
handled this star and for the pictures you have placed
her in. When other stars are fading, Irene Dunne
continues to be the brightest star in the firmament.
Running time, 90 minutes. Played March 12. — J. A.
Reynolds, Director of Recreation, New Jersey State
Prison, Trenton, N. J. Prison patronage.
I'LL TAKE ROMANCE: Grace Moore, Melvyn
Douglas — Fair. — Leon C. Bolduc, Majestic Theatre, .
Conway, N. H. General patronage.
IT HAPPENED IN HOLLYWOOD: Richard Dix,
Fay Wray — Columbia, in this writer's estimation,
makes the best "B" pictures on the market. This is
no exception. Not big, but plenty of human interest
and clever use of big stars' doubles. Running time,
65 minutes. Played March 9-11.— W. C. Lewellen, Fed-
eral Theatre, Denver, Col. Neighborhood patronage.
WIDE OPEN FACES: Joe E. Brown— Just fair —
Leon C. Bolduc, Majestic Theatre, Conway, N. H.
General patronage.
IT'S ALL YOURS: Francis Lederer, Madeleine Car-
roll, Mischa Auer — Nice little picture. Lederer doesn't
seem to click, but does nice job in the film. Madeleine
Carroll beautiful. Mischa Auer up to the usual excel-
lence. ISIeed to sell it. Lower than average business.
Running time, 80 minutes. Played March 23-24. — W.
C. Lewellen, Federal Theatre, Denver, Col. Neighbor-
hood patronage.
LIFE BEGINS WITH LOVE: Jean Parker, Doug-
las Montgomery — Doesn't get started until the pic-
ture is half finished. Poorly put together. Below
Columbia's usual high standard of "B" films as far
as this audience is concerned. Running time, 68 min-
utes. Played March 12-14.— W. C. Lewellen, Federal
Theatre, Denver, Col. Neighborhood patronage.
MURDER IN GREENWICH VILLAGE: Richard
Arlen, Fay Wray — Okay for double feature. — C. L.
Niles, Niles Theatre, Anamosa, Iowa. General pat-
ronage.
NO TIME TO MARRY: Richard Arlen, Mary Astor
— Good entertainment. Amusing and full of action.
Good for adults and young people. — Leon C. Bolduc,
Majestic Theatre, Conway, N. H. General patronage.
PENITENTIARY: Walter Connolly, John Howard,
Jean Parker — Gripping melodrama. Players act with
sincerity. The matter of the prisoners is handled
with smooth direction. — Leon C. Bolduc, Majestic The-
atre, Conway, N'. H. General patronage.
PENITENTIARY: Walter Connolly, Jean Parker-
Splendid picture of its kind with business 'way above
normal. Running time, 79 minutes. Played March
2-3. — E. G. Sheetz, Hables Palace Theatre, Winches-
ter, Va. Rural and city patronage.
PENNIES FROM HEAVEN: Bing Crosby, Madge
Evans— Not many fell around or near the box office.
Not the right kind of picture for this town. — M. Bailey,
Strand Theatre, Dryden, Ontario, Can. Small town
patronage.
OUTLAWS OF THE PRAIRIE: Charles Starrett,
Donald Grayson — A very good western with excellent
singing and good cowboy band.— C. L. Niles, Niles
Theatre, Anamosa, Iowa. General patronage.
IN this, the exhibitors' own de-
partment, the theatremen of the
nation serve one another with
information on the box-office per-
formance of product for their mu-
tual benefit. It is a service of the
exhibitor for the exhibitor. Address
all communications to —
What the Picture Did for Me
MOTION PICTURE HERALD
Rockefeller Center, New York
TRAPPED BY G-MEN: Jack Holt, Wynne Gib-
son— Very good Holt picture. Holt goes over very
good here. Running time, 70 minutes. Played March
10. — E. G. Sheetz, Hables Palace Theatre, Winchester,
Va. Rural and city patronage.
TRAPPED BY G-MEN: Jack Holt, Wynne Gibson
— A satisfactory action play. Jack's best in a long
while. Fair box office. Played February 8. — L. A.
Irwin, Palace Theatre, Penacook, N. H. General pat-
ronage.
UNDER SUSPICION: Jack Holt— A clever mystery
drama. Action, thrills and suspense. Adults and young
people. — Leon C. Bolduc, Majestic Theatre, Conway,
N. H. General patronage.
Chesterfield
MISSING GIRLS: Roger Pryor, Muriel Evans— Ran
this in sub-zero weather to a sub-zero crowd. Single
bill weekend with "Charlie McCarthy" short. "Char-
lie" let us down miserably. — Harland Rankin, Plaza
Theatre, Tilbury, Ontario, Can. General patronage.
First National
GOLD IS WHERE YOU FIND IT: George Brent,
Olivia de Havilland, Claude Rains — A swell picture
that will please all audiences, if you are able to get
any audience. This picture is a perfect example of
what marquee names mean. Well acted, well pro-
duced, a fine story, but still is a long way from being
box-office hit. We wasted the best days of the week
on it. Running time, 97 minutes. Played March 9-13.
— Peter Panagos, Indiana Theatre, Marion, Ind. Gen-
eral patronage.
HOLLYWOOD HOTEL: Dick Powell, Rosemary
Lane — Mess of stuff called a special. In this they've
crowded enough talent to make three good features,
and still haven't got even one. They could have left
out Johnnie Davis, Frances Langford (for all the sing-
ing she did), Glenda Farrell, Louella Parsons (who
sounded as though she was just learning to talk) and
Benny Goodman's Orchestra, and nobody would have
noticed it unless possibly to get a little pleasure of
missing 'em. Dick Powell, Ted Healy, Alan Mowbray,
Hugh Herbert, Mabel Todd and Lola Lane gave good
performances, but didn't have much chance to really
do their stuff. They were crowded out by others who
were so valueless to this picture. Running time, 109
minutes.— A. E. Eliasen, Rialto Theatre, Paynesville,
Minn. Rural and small town patronage.
SAN QUENTIN: Pat O'Brien, Humphrey Bogart—
This is a swell picture and has good names in cast
but did not draw as well as expected. Running time,
65 minutes. Played October 6-7.— R. L. Hall, Aztec
Theatre, Van Alstyne, Texas. Small town patronage.
SH! THE OCTOPUS: Hugh Herbert, Allan Jen-
kins, Marcia Ralston — Another of the "nutty" cycle,
but those irrepressible comedians, Herbert and Jen-
kins, manage to make it funny enough to cover. How-
ever, our patrons are tiring of these crazy things.
At the very end this was disclosed as a dream. — P. G.
Estee, Estee Theatre, Parker, S. D. Small town pat-
ronage.
SH! THE OCTOPUS: Hugh Herbert, Allen Jenkins
—NO, m big letters.— W. E. McPhee. Strand Theatre,
Old Town, Maine. General patronage.
SUBMARINE D-l: Pat O'Brien, George Brent,
Wayne Morris — Excellent submarine story. Instruc-
tive.— Leon C. Bolduc, Majestic Theatre, Conway,
N. H. General patronage.
THEY WON'T FORGET: Claude Rains, Gloria
Dickson, Otto Kruger — Our patrons (and they were
few in number) were disappointed. A heavy, grue-
some picture of a soutljern lynching that ended like
the first chapter of a serial. Suspicion pointed to
everyone and the story ended with one of the leads
lynched and the one guilty of the murder not dis-
closed. Running time, 95 minutes. Played March 4-5. —
P. G. Estee, Estee Theatre, Parker, S. D. Small town
patronage.
Grand National
MAN IN THE MIRROR, THE: Edward Everett
Horton — These English pictures just were not made
for our patrons. Although they like E. E. Horton,
this failed miserably at box office. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. General pat-
ronage.
Metro-Gold wyn-Mayer
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce, Lewis Stone — Good production. Com-
ments all favorable. Did a nice business. Played
February 25-26.— M. W. Mattecheck, Lark Theatre,
McMinnville, Ore. Local patronage.
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce, Lewis Stone — Melodrama of the old West.
Everybody enjoyed this picture. — Leon C. Bolduc,
Majestic Theatre, Conway, N. H. General patronage.
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce— Good. Crowd unusually large. Story very
good. Berry's quaint. Comedy got many a laugh
from the crowd. Will make plenty of money for ex-
hibitor. Played March 9-10.— R. L. Hall, Aztec The-
atre, Van Alstyne, Texas. Small town patronage.
BEG, BORROW OR STEAL: Frank Morgan, Flor-
ence Rice — A good comedy. The players are all relia-
ble entertainers and there was much satisfactory
comment from those attending. Played February 16. —
L. A. Irwin, Palace Theatre, Penacook, N. H. General
patronage.
BEG, BORROW OR STEAL: Frank Morgan, Flor-
ence Rice, John Beal — Amusing entertainment. Mor-
gan steals the show. — Leon C. Bolduc, Majestic The-
atre, Conway, N. H. General patronage.
BIG CITY: Spencer Tracy, Luise Rainer — Played
this with "Topper" and a Three Stooges Comedy. The
word-of-mouth must have been favorable, for the sec-
ond and third days' business was above average.
"Big" City no doubt did its share. — J. E. Stocker,
Myrtle Theatre, Detroit, Mich. Neighborhood pat-
ronage.
BIG CITY: Spencer Tracy, Luise Rainer — A knock-
out and underestimated by most everyone. Crowd ate
it up. Did not draw too well, but, oh boy, did they
like the climax. Running time. 80 minutes. Played
March 5-7.— R. L. Hall, Aztec Theatre, Van Alstyne,
Texas. Small town patronage.
BIG HOUSE, THE: Wallace Beery, Robert Mont-
gomery, Chester Morris — I thought I would take a
chance on this reissue, feeling that "Scarface" drew
so well, also the fact that "The Big House" was first
released about 1930. So I took a chance and results
were very satisfactory. It drew very well. The pic-
ture itself is today still the best of all prison pic-
tures. If they tried to make it now, I don't see how
they could improve on it. We got a good print and
the sound on it was also good. This was doubled with
"Madame X."— J. E. Stocker, Myrtle Theatre, Detroit,
Mich. Neighborhood patronage.
BRIDE WORE RED, THE: Joan Crawford, Fran-
chot Tone — This Bride did well for us. This was
doubled with "The Sheik Steps Out." It drew above
average March 1st and March 2nd, Ash Wednesday.
We did a fair average Wednesday business. — J. E.
Stocker, Myrtle Theatre, Detroit, Mich. Neighborhood
patronage.
BROADWAY MELODY OF 1938: Robert Taylor,
Eleanor Powell, George Murphy, Buddy Ebsen — Not
up to previous "Broadway Melodies." Without Tay-
lor's box office attraction, would not be worth playing.
Business poor. — Harland Rankin. Plaza Theatre, Til-
bury, Ontario, Can. General patronage.
CAPTAINS COURAGEOUS: Freddie Bartholomew,
(Continued on following page)
60
MOTION PICTURE HERALD
March 26, I 938
(Continued from preceding page)
Spencer Tracy, Lionel Barrymore — Fortunately had
this booked the Sunday following Academy Award.
Result, capacity business. AH comments favorable.
Running time, 116 minutes. Played March 13-16. — A.
Goldson, Gold Coast Theatre, Chicago, 111. Neighbor-
hood patronage.
CAPTAINS COURAGEOUS: Freddie Bartholomew,
Spencer Tracy, Lionel Barrymore — They don't make
them any better than this picture. — M. Bailey, Strand
Theatre, Dryden, Ontario, Can. Small town patronage.
CONQUEST: Greta Garbo, Charles Boyer— Very
good historical drama. Boyer wonderful in his role.
No matter how good a picture is, if Garbo is in it,
my crowd will not come to see her. — Leon C. Bolduc,
Majestic Theatre, Conway, N. H. General patronage.
CONQUEST: Greta Garbo, Charles Boyer— Poor.
Took plenty of loss on this one. Hope she gets mar-
ried to that guy Stokowski and settles down to
kitchen work, which she is well fitted for. On my
screen she is a complete washout, and always had
been. Played March 1-2. — M. W. Mattecheck, Lark
Theatre, McMinnville, Ore. Local patronage.
CONQUEST: Greta Garbo, Charles Boyer— You'd
almost think that among other things Congress had
passed a law requiring Metro- Goldwyn-Mayer to cast
Miss Garbo consistently in costume plays. They are
that persistent in killing every possibility of Garbo's
being box office. "Conquest" runs true to form and,
consequently, business was most discouraging. There
must be a modern story somewhere that they could
produce and star Miss Garbo in. And, yes, just to
make the change of diet a real success, how about a
happy ending? Greta deserves for just once at least
to win and enjoy life with the hero of her choice.
But, of course, no one would believe it really did end
happily unless possibly it carried the title "Happy
Ending." Garbo should be an asset on our marquee,
but now things are such that our patrons think
G-A-R-B-O spells "KEEP OUT." Too bad. Played
February 17-18.— L. A. Irwin, Palace Theatre, Pena-
cook, N. H. General patronage.
EVERYBODY SING: Allan Jones, Judy Garland,
Fanny Brice, Billie Burke — Gay. Clever Judy steals
the honors. Wonderful singing by Jones. Exagger-
ated comedy. — Leon C. Bolduc, Majestic Theatre, Con-
way, N. H. General patronage.
EVERYBODY SING: Allan Jones, Judy Garland
and Fanny Brice — Entertaining all the way. Run-
ning time, 90 minutes. — W. E. McPhee, Strand The-
atre, Old Town, Maine. General patronage.
FIREFLY, THE: Jeanette MacDonald, Allan Jones,
Warren William— Boy! Oh Boy! Oh Boy! Oh Boy!
Can Jeanette sing! Even the small towns go for her
in a big way. Jones isn't so bad, either. Think he
can be compared favorably with Nelson Eddy. This
is a costume and operatic picture, but they liked
it here. — C. McKusick, Community Theatre, Guilford,
Me. Small town patronage.
FIREFLY, THE: Jeanette MacDonald, Allan Jones
— A very elaborate picture with much singing and a
background of Napoleonic history. This should have
been sufficient to kill it for a small town. However,
it has enough story and action to get it by with per-
sons who know nothing and care nothing about Napo-
leonic history. Running time, 138 minutes. Played
March 4-5.— G. A. Van Fradenburg, Valley Theatre,
Manassa, Col. Farming community patronage.
LAST GANGSTER, THE: Edward G. Robinson,
James Stewart, Rose Stradner — An excellent melo-
drama. This packs a fancy wallop. Fair draw. Played
February 12. — L. A. Irwin, Palace Theatre, Penacook,
N. H. General patronage.
LOVE IS A HEADACHE: Gladys George, Fran-
chot Tone — Good picture, but not a Sunday date be-
cause it won't make any money. The few that saw
it certainly enjoyed it, but the trouble is getting them
in. I think the title hurts it. A good kid picture.
Running time, 80 minutes. Played March 6-7. — Ouida
Stephano, Grove Theatre, Groveton, Texas. Small
town patronage.
LOVE IS A HEADACHE: Gladys George, Franchot
Tone — Like the title, this picture is rather a "head-
ache." Comedy unworthy of its stars. — Leon C. Bol-
duc, Majestic Theatre, Conway, N. H. General pat-
ronage.
MADAME X: Gladys George, Warren William— This
new version of "Madame X" equals or betters the
former versions. It is a powerful, soul-stirring drama
in every way. This was doubled with "The Big
House." "Madame X" drew the women and "The
Big Hottse" drew the men. Result: business consid-
erably above average. — J. E. Stocker, Myrtle Theatre,
Detroit, Mich. Neighborhood patronage.
MANHATTAN MELODRAMA (Reissue): Clark
Gable, Myrna Loy, William Powell — Very fine reissue
which we had not used before and we did a nice busi-
ness on it. Running time, 90 minutes. Played Feb-
ruary 25-26.— Horn and Morgan, Inc., Star Theatre,
Hay Springs, Neb. Small town patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy-
Good picture, good dialogue, good direction and good
gross. Running time, 95 minutes. — E. C. Arehart,
Strand Theatre, Milford, Iowa. General patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy— This
one was a dandy. Everyone enjoyed it. Tracy big
draw here. Running time, 95 minutes. Played March
NEW CONTRIBUTORS
TO DEPARTMENT
Introducing the following exhib-
itors this week as reporters to "What
the Picture Did for Me":
E. G. Sheetz, Hables Palace, Win-
chester, Virginia.
C. McKusick, Community Theatre,
Guilford, Maine.
While Mr. McKusick, assistant man-
ager of the Community theatre, is not
a complete stranger to the department,
his latest report appeared in the issue
of July 18, 1936.
6-7.— B. J. Aylesworth, Connellee and Lyric Theatres,
Eastland, Texas. General patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy— A
picture that brings Miss Crawford back to the pin-
nacle to which she belongs. No one but Tracy could
have done it. One can readily see why he won the
Academy award this year. Give me Tracy, Lionel
Barrymore, Gable and Lewis Stone and I will bring
them in every time. You can have the balance of the
male stars, but, for sheer ability, these top the list.
This is a wonderful picture and should do business for
everyone who plays it as it seems to me to be abso-
lutely without flaws. My audience, small as it was,
went out raving about it. We played against "Snow
White," so you can see what the business was. This
is a wonderfully directed show that will be enjoyed by
all. Running time, 95 minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy —
Adult entertainment. Well acted, but unwholesome
story. — Leon C. Bolduc, Majestic Theatre, Conway,
N. H. General patronage.
MAN PROOF: Myrna Loy, Franchot Tone, Rosa-
lind Russell — Sparkling, smooth and smart comedy.
Cast excellent in their roles. — Leon C. Bolduc, Ma-
jestic Theatre, Conway, N. H. General patronage.
NAVY BLUE AND GOLD: Robert Young, James
Stewart, Florence Rice, Tom Brown — Well, we knew
it would be good, but we hardly expected such a grand
entertainment as it was. It has everything! And_ if
you don't drop a tear, there's something wrong inside
you. We sure do go for Stewart and Rice in a big
way and there isn't anything wrong with Young or
Brown, either. Running time, 94 minutes. Played
March 6-7. — Horn and Morgan, Inc., Star Theatre,
Hay Springs, Neb. Small town patronage.
OF HUMAN HEARTS: Walter Huston, James
Stewart, Beulah . Bondi — A heart touching drama.
Excellent cast. Family entertainment. — Leon C. Bol-
duc, Majestic Theatre, Conway, N. H. General pat-
ronage.
OF HUMAN HEARTS: Walter Huston, James
Stewart, Beulah Bondi — Fine picture. Good for any
spot. Not an extended run, but good for any spot.
Running time, 103 minutes. — W. E. McPhee, Old Town,
Maine. General patronage.
PARADISE FOR THREE: Robert Young, Florence
Rice, Frank Morgan — Good comedy. Sparkling and
interesting. — Leon C. Bolduc, Majestic Theatre, Con-
way, N. H. General patronage.
ROSALIE: Eleanor Powell, Nelson Eddy— Lavish
production. Superb singing, Powell great. Bolger
good, but they should have had him dance more. Pic-
ture too long. — Leon C. Bolduc, Majestic Theatre, Con-
way, N. H. General patronage.
THOROUGHBREDS DON'T CRY: Mickey Rooney,
Judy Garland — Very fine dowti-to-earth comedy drama
with a little of the serious mixed in. Can recommend
very highly. Running time, 80 minutes. Played March
4-5. — Horn and Morgan, Inc., Star Theatre, Hay
Springs, Neb. Small town patronage.
THOROUGHBREDS DON'T CRY: Mickey Rooney,
Judy Garland — Great stuff for the youngsters and the
oldsters liked it, too. Wish Judy had sung a couple
more songs, but won't kick. Fair business. — C. Mc-
Kusick, Community Theatre, Guilford, Me. Small town
patronage.
TOPPER: Constance Bennett, Cary Grant— Played
this with "Big City" and a Three Stooges comedy.
I very seldom play two A pictures in one program.
In changing dates the two pictures got doubled up.
This triple show drew a swell crowd, but I will give
the credit for the main draw to "Topper." This sure
is the champion ghost story of them all. This was a
clever piece of work from every angle. Every pos-
sible aversion to death was removed by having the
ghosts behave like humans, look like humans, plus
the power to appear and disappear, and this sure had
the crowd roaring and laughing. The word-of-mouth
must have been favorable, for the second and third
day's business was also above average. "Big City"
no doubt did its share also. — J. E. Stocker, Myrtle
Theatre, Detroit, Mich. Neighborhood patronage.
WOMEN MEN MARRY, THE: Josephine Hutchin-
son, George Murphy — The trailer on this led me to be
afraid of it, but it turned out to be a nice piece of
entertainment. Running time, 61 minutes. Played Feb-
ruary 26-March 1.— H. Wilson Young, Wahoo The-
atre, Dubach, La. Small town and rural patronage.
YANK AT OXFORD, A: Robert Taylor, Lionel
Barrymore, Maureen O'Sullivan. A simple theme but
an interesting story, with swell performances by Tay-
lor and Barrymore, brought us a brisk business on
this one. If they keep Taylor's love affairs in future
pictures at the same minimum as this one, he no
doubt will establish as big a male following as he
has women. Running time, 103 minutes. — Peter Pana-
gos, Indiana Theatre, Marion, Ind. General patronage.
YOU'RE ONLY YOUNG ONCE: Lewis Stone, Ce-
cilia Parker, Mickey Rooney — The kind of a picture
everybody likes. Glad they will make more of this
series. Mickey Rooney is an asset to the box office.
Running time, 76 minutes. — E. C. Arehart, Strand
Theatre, Milford, Iowa. General patronage.
Monogram
BOY OF THE STREETS: Jackie Cooper, Maureen
O'Connor — More power to Monogram when they can
produce such pictures as this. No ritzy tenement sets,
but the real article. One could almost smell the gar-
lic. This boy Cooper, in the hands of a director like
William Nigh, shines like a new dollar. Applause for
Monogram, for Jackie Cooper and for William Nigh.
It took all three to make this picture. Played March
13.— Harry M. Palmer, Temple Court Theatre, Wash-
ington, Ind. General patronage.
BOY OF THE STREETS: Jackie Cooper, Maureen
O'Connor — Booked midweek just to see what it would
do and receipts were very satisfactory and it was quite
generally liked. Come again, Jackie! Running time,
75 minutes. — E. C. Arehart, Strand Theatre, Milford,
Iowa. General patronage.
Paramount
BARRIER, THE: Leo Carrillo, Jean Parker, James
Ellison — Could not ask for anything better for my type
of town. Great scenery and sets. Played March 10-
11. — L. G. Tewksbury, Opera House, Stonington, Me.
Small town patronage.
BIG BROADCAST OF 1938, THE: W. C. Fields,
Martha Raye, Dorothy Lamour — Not the big special
Paramount would have you believe. Too silly to be
•entertaining. — Leon C. Bolduc, Majestic Theatre, Con-
way, N. H. General patronage.
BORN TO THE WEST: John Wayne, Marsha Hunt
— Fair western. — Leon C. Bolduc, Majestic Theatre,
Conway, N. H. General patronage.
BUCCANEER, THE: Frederic March, Franciska
Gaal, Margot Grahame, Akim Tamiroff — Historically
interesting. Excellent cast. Exciting and stirring. —
Leon C. Bolduc, Majestic Theatre, Conway, N. H.
General patronage.
BULLDOG DRUMMOND'S REVENGE: John Bar-
rymore, Louise Campbell, John Howard — One of the
best mystery dramas we have played this season.
There is enough comedy in it to take off the tension
created by the mystery scenes. Enjoyed by all. Run-
ning time, 60 minutes. — A. J. Inks, Crystal Theatre,
Ligonier, Ind. Small town patronage.
BULLDOG DRUMMOND'S REVENGE: John Bar-
rymore, Louise Campbell, John Howard — All "Drum-
mond" stories good. — Leon C. Bolduc, Majestic The-
atre, Conway, N. H. General patronage.
BULLDOG DRUMMOND'S REVENGE— John Bar-
rymore, Louise Campbell — This is good, but it didn't
draw worth a darn. So what! Played February 15.
— L. A. Irwin, Palace Theatre, Penacook, N. H. Gen-
eral patronage.
CASSIDY OF BAR 20: William Boyd, Frank Darien
— Played to a good crowd, considering lots of snow
and basketball tournaments as competition. Hopalong
is their favorite here, but not in roles where he pur-
sues the fair sex. The farmers up here like to see him
as a he-man, and "Lucky" can do the pursuing. These
westerns are the best on the market, Mr. Sherman.
Running time, 60 minutes. — A. E. Eliasen, Rialto The-
atre, Paynesville, Minn. Rural and small town pat-
ronage.
DAUGHTER OF SHANGHAI: Anna May Wong,
Charles Bickford, Larry Crabbe — Has its moments.
Dull in places and as impossible in spots as a serial.
Good title and exploitation possibilites. Business far
below normal due to double bill with "Merry-Go-
Round of 1938." Running time, 67 minutes. Played
March 5-8.— W. C. Lewellen, Federal Theatre, Denver,
Col. Neighborhood patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe — As they say, it's the best of the Wests and not
due to Mae, either. With the support she had in this
it couldn't be anything but good. Business not so
good, but those who came seemed to think they'd
seen something. Running time, 79 minutes. — A. E.
Eliasen, Rialto Theatre, Paynesville, Minn. Rural and
small town patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe — This one was a flop. Although the best of her
(Continued on following page, column 2)
March 26, 1928
MOTION PICTURE HERALD
merle OBEROH
(Continued from preceding page)
kind, you could not sell ray people into "Come and
see her some time." Running time, 79 minutes. Played
March 4-5. — B. J. Aylesworth, Connellee and Lyric
Theatres, Eastland, Texas. General patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe — "West" has "gone West" here. She no longer
draws. Story dead and so was acting of West and
Lowe. Audience'd rather had a good western. Played
March 2-3. — R. L. Hall, Aztec Theatre, Van Alstyne,
Texas. Small town patronage.
PARTNERS OF THE PLAINS: William Boyd.
George Hayes — Where westerns go, this one will click
okay.— W. E. McPhee, Strand Theatre, Old Town,
Maine. General patronage.
RUSTLER'S VALLEY: William Boyd, George
Hayes — What's the use of trying to say anything
about one of these? All the elements required are a
western rancher with a ranch, a beautiful daughter and
a herd of cattle to be stolen. Add a hero-cowboy, a
sheriff, a gangster-looking bad man with a flock of
cowboys who are not hero-like. A bank, stage coach
or train should be added to be held up. But this mix-
ture can be served every week and at least half of
our patrons will fall for it. I think I know the reason,
but it would take too long to tell it. Running time, 60
minutes. Played February 25-26. — G. A. Van Fraden-
burg. Valley Theatre, Manassa, Col. Farming com-
munity patronage.
SCANDAL STREET: Lew Ayres, Louise Campbell
—Fair small town story. Implausible. — Leon C. Bolduc,
Majestic Theatre, Conway, N. H. General patronage.
THIS WAY, PLEASE: Charles "Buddy" Rogers,
Betty Grable, Ned Sparks — Was very agreeably sur-
prised with this one. Interesting comedy situations
with some elaborate sets. Betty Grable nice to look
at, but little weak on acting. Running time, 70 min-
utes. Played March 2-3. — Horn and Morgan, Inc.,
Star Theatre, Hay Springs, Neb. Small town pat-
ronage.
THRILL OF A LIFETIME: The Yacht Club Boys,
Ben Blue, Judy Canova, Betty Grable — Fair little mu-
sical. Canova and Ben Blue very good. — Leon C.
Bolduc, Majestic Theatre, Conway, N. H. General
patronage.
THRILL OF A LIFETIME: Eleanore Whitney,
Johnny Downs — Swell comedy. Plenty of action, hill
billy music and a darn good picture. — W. E. McPhee,
Strand Theatre, Old Town, Maine. General patronage.
THUNDER TRAIL: Gilbert Roland, Charles Bick-
ford, Marsha Hunt — Very good. The best Zane Grey
I have played here. Business pretty good. Running
time, 68 minutes. Played March 5. — Ouida Stephano,
Grove Theatre, Groveton, Texas. Small town pat-
ronage.
TRUE CONFESSION: Carole Lombard, Fred Mac-
Murray — Good business on this one, but on the way
out they would say "That was the silliest thing I ever
saw," and I agree with them, but anyway, the
crowd I got on this one wasn't a bit silly to me. I
think they like silly pictures here. Running time, 83
minutes. Played March 3-4. Ouida Stephano, Grove
Theatre, Groveton, Texas. Small town patronage.
TRUE CONFESSION: Carole Lombard, Fred Mac-
Murray, John Barrymore — A good comedy, excellent
cast with John Barrymore outstanding. However,
business was off considerably and far from satisfac-
tory. Played February 6-7. L. A. Irwin, Palace The-
atre, Penacook, N. H. General patronage.
WELLS FARGO: Joel McCrea, Bob Burns, Frances
Dee — Very good. Good box office. Played February
5. — L. A. Irwin, Palace Theatre, Penacook, N. H.
General patronage.
WELLS FARGO: Joel McCrea, Frances Dee— Inter-
esting historical drama. Will please young and old.
— Leon C. Bolduc, Majestic Theatre, Conway, N. H.
General patronage.
WELLS FARGO: Joel McCrea, Frances Dee— A
good production and did well at the box office. Liked
generally. Comments all favorable. Played February
20-22— M. W. Mattecheck, Lark Theatre, McMinn-
ville, Ore. Local patronage.
WELLS FARGO: Joel McCrea, Bob Burns, Frances
Dee — Splendidly produced tale of the early days of
our own nation. Drew and pleased. Running time,
115 minutes. — P. G. Estee, Estee Theatre, Parker,
S. D. Small town patronage.
Republic
PORTIA ON TRIAL: Walter Abel, Frieda Inescort
— Seemed as though this lasted about 20 minutes and
ended 'way too soon. Everyone enjoyed this and said
so. Running time, 76 minutes. — A. E. Eliasen, Rialto
Theatre, Paynesville, Minn. Rural and small town
patronage.
PUBLIC COWBOY, NO. 1: Gene Autry, Ann Ruth-
erford— It has been nearly a year since we have played
Autry, but find that he has lost none of his popu-
larity. This western is no different than most of
them, but, with Autry as the lead, it draws as well
as the "Hopalong Cassidy" series. Running time, 59
minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
(Continued on following page)
61
ALEXANDER KORDA'S
Comedy in Technicolor
with LAURENCE OLIVIER
PINNIE BARNES • RALPH RICHARDSON
MORTON SELTEN • Directed by Tim Whelan
62
MOTION PICTURE HERALD
March 2 6, 1938
(Continued from preceding payc)
SHEIK STEPS OUT, THE: Ramon Novarro, Lola
Lane — Ramon Novarro was quite pleasing in this, his
comeback. One of his songs did not record so well,
but there was some group singing that recorded well.
This sheik drama follows the pattern of sheik drama
with a pleasing surprise ending. This was doubled
with "The Bride Wore Red." This program drew
about average and I believe that "The Sheik Steps
Out" held its own as part of the drawing power as
well as pleasing the patrons. — J. E. Stocker, Myrtle
Theatre, Detroit, Mich. Neighborhood patronage.
SPRINGTIME IN THE ROCKIES: Gene Autry,
Smiley Burnette, Polly Rowles— We decided to go the
limit advertising an Autry picture and really see
what it would do and, as a consequence, we went to
town with this one. Running time, 60 minutes. — E. C.
Arehart, Strand Theatre, Milford, Iowa. General pat-
ronage.
RKO Radio
DAMSEL IN DISTRESS, A: Fred Astaire, George
Burns and Gracie Allen — Astaire without Rogers is
like waffles without syrup. Burns and Allen are scarce
in the picture. Astaire does very little dancing, but
excellent novelty drum number on taps. Story weak.
Business far below average. Running time, 101 min-
utes. Played February 26-28.— W. C. Lewellen, Federal
Theatre, Denver, Col. Neighborhood patronage.
DOUBLE DANGER: Preston Foster, Whitney
Bourne— Okay for double feature.— C. L. Niles, Niles
Theatre, Anamosa, Iowa. General patronage.
FIGHT FOR YOUR LADY: John Boles, Jack
Oakie, Ida Lupino— Only fair at best. Boles weak in
this kind of role. Oakie can't carry the laughs any
more. Business below average. Running time, 65 min-
utes. Played February 23-25 — W. C. Lewellen, Fed-
eral Theatre, Denver, Col. Neighborhood patronage.
FIT FOR A KING: Joe E. Brown, Helen Mack-
Poor. Nothing to the story. Start nowhere and fin-
ishes the same place. Brown used to be a real power
at the box office, but since he left Warner Brothers
he has been a dud. Make them better, Joe. Played
March 4-5. — M. W. Mattecheck, Lark Theatre, Mc-
Minnville, Ore. Local patronage.
HIGH FLYERS: Wheeler and Woolsey— These two
are going no place fast, one bad picture after an-
other. Well, at least they are consistent. Running
time, 70 minutes. Played March 12.— A. Goldson, Gold
Coast Theatre, Chicago, 111. Neighborhood patronage.
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HIGH FLYERS: Wheeler and Woolsey— Nothing to
this and pleased only the kids up to about seven years
of age. The producers of this evidently think only
morons go to shows, if this is any indication of what
they believe the public wants in entertainment. Run-
ning time, 79 minutes. — A. E. Eliasen, Rialto Theatre,
Paynesville, Minn. Rural and small town patronage.
HITTING A NEW HIGH: Lily Pons, Jack Oakie,
John Howard — This was the world's worse. Pons and
Oakie are ruined for life in this territory. Did a fair
business on it because of its star value. It sure was
lucky that I had it one day only. The cat wouldn't
have come out to see it the second day. Don't play
this picture unless you have to. Running time, 85
minutes. Played March 8. — B. J. Aylesworth, Connel-
lee and Lyric Theatres, Eastland, Tex. General pat-
ronage.
HITTING A NEW HIGH: Lily Pons, Jack Oakie,
John Howard — Nothing much to recommend here. Good
only for the second half of a dual bill during the
week. Running time, 84 minutes. Played March 12. —
A. Goldson, Gold Coast Theatre, Chicago, 111. Neigh-
borhood patronage.
LIFE OF THE PARTY, THE: Joe Penner, Gene
Raymond, Harriet Hilliard, Victor Moore, Helen
Broderick — Not anything to rave about. Maybe we
would have liked it better if RKO had sent us a
decent print. One of our patrons who had seen it
before told us that considerable of the show was
definitely missing. Running time, 77 minutes (?).
Played March 11-12— G. A. Van Fradenburg, Valley
Theatre, Manassa, Col. Farming community pat-
ronage.
QUICK MONEY: Fred Stone, Dorothy Moore— Un-
important and unconvincing. Stone turns in a fair
performance. Business off due to athletic events. Run-
ning time, 68 minutes. Played March 9-11. — W. C.
Lewellen, Federal Theatre, Denver, Col. Neighborhood
patronage.
SHE'S GOT EVERYTHING: Ann Sothern, Gene
Raymond — Played on the upper half of a dual bill and
it went over fine. RKO should have given Ann Soth-
ern pictures she is capable of playing. She has a sweet
voice as demonstrated in the one song she sang. Just
a swell little comedy. Running time, 72 minutes. —
A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
STAGE DOOR: Katharine Hepburn, Ginger Rogers
— This one is supposed to be super entertainment, but
it failed to give us an average program picture result
at the box office. It carries an immense volume of
rapidfire talk, so much so that in places several of the
actors have to talk at the same time to get it all
included. Most exhibitors seem to have thought well
of it, but I am not able to see it as an "A" class pro-
duction. Running time, 78 minutes. Played February
18-19.— G. A. Van Fradenburg, Valley Theatre, Ma-
nassa, Col. Farming community patronage.
THERE GOES THE GROOM: Burgess Meredith,
Ann Sothern — Good little double bill feature. Mere-
dith better in comedy role than drama. Ann Sothern
up to par. Below average business. Running time, 63
minutes. Played February 23-25. — W. C. Lewellen,
Federal Theatre, Denver, Col. Neighborhood pat-
ronage.
Twentieth Century - Fox
BARONESS AND THE BUTLER, THE: Anna-
bella, William Powell — Just fair. About half a dozen
liked it, the other half dozen didn't care for it at all.
Had several complaints about the French accent in
Annabella's speech. Personally, was very disappointed
in this one. Running time, 76 minutes. — C. McKusick,
Community Theatre, Guilford, Me. Small town pat-
ronage.
BORROWING TROUBLE: Jed Prouty, Spring By-
ington — Entertaining programmer. Pleased. One of
the best of the Jones. — W. E. McPhee, Strand The-
atre, Old Town, Maine. General patronage.
CITY GIRL: Ricardo Cortez, Phyllis Brooks— En-
tertaining program. Well received. — W. E. McPhee,
Strand Theatre, Old Town, Maine. General patronage.
DANGER— LOVE AT WORK: Ann Sothern, Jack
Haley — The only downright sorry picture that I have
ever gotten from Fox. No real laughs and very few
chuckles. About half of our prevue crowd either
walked out or went to sleep. Running time, 81 min-
utes. Played March 5-6. — H. Wilson Young, Wahoo
Theatre, Dubach, La. Small town and rural patronage.
HAPPY LANDING: Sonja Henie, Don Ameche,
Ethel Merman, Cesar Romero — Who says there's a
recession? Play "Happy landing" and your recession
will be over. There's no recession that good pictures
will not cure. Running time, 101 minutes. Played
March 7-9.— E. G. Sheetz, Hables Palace Theatre,
Winchester, Va. Rural and city patronage. ■
HEIDI: Shirley Temple, Jean Hersholt— This helped
make up for some box office failures that I have been
running lately, some of them from Fox. Most of my
creditors have started speaking to me again so don't
any of you exhibitors dare to pan this picture. Run-
ning time, 88 minutes. Played March 3-4. — H. Wilson
Young, Wahoo Theatre, Dubach, La. Small town and
rural patronage.
INTERNATIONAL SETTLEMENT: Dolores Del
Rio, George Sanders. June Lang — Good picture, but
a flop at the box office. Running time, 75 minutes.
Played February 28 -March 1. — E. G. Sheetz, Hables
Palace Theatre, Winchester, Va. Rural and city pat-
ronage.
JUDGE PRIEST: (reissue) Will Rogers, Anita
Louise — Will Rogers still packs 'em in here. His
pictures and his memory will live forever in the hearts
and minds of the public. Audience sat spellbound, al-
though half of them had seen the film before. Played
January 29-30.— R. L. Hall, Aztec Theatre, Van Al-
styne, Texas. Small town patronage.
LIFE BEGINS AT COLLEGE: Ritz Brothers,
Gloria Stuart — This is a good musical with a college
background. It is good entertainment, but for us
this drew below average. I believe the title is^ partly
responsible for its lack of drawing power in this
working class neighborhood. A workingman's wife or
her husband cannot be expected to get very excited
about life in college. — J. E. Stocker, Myrtle Theatre,
Detroit, Mich. Neighborhood patronage.
LOVE ON A BUDGET: Jed Prouty, Spring Bying-
ton — A natural for your family trade. Everyone, young
or old, seems to like the Jones's. Might not be so
good for the big towns, but for us small towns, there's
nothing better. — C. McKusick, Community Theatre,
Guilford, Me. Small town patronage.
ROLL ALONG COWBOY: Smith Ballew, Cecilia
Parker — Anyone can see that this fellow (Ballew)
has possibilities and that is what kept patrons from
kicking. What can be less intelligent than to make
a Western without at least one good fist fight and
some fast action? Running time, 55 minutes. Played
March 5. — H. Wilson Young, Wahoo Theatre, Dubach,
La. Small town and rural patronage.
SECOND HONEYMOON: Loretta Young, Tyrone
Power — This is a "honey." Due to the fact that our
play date was bad, our crowd was not up to standard
but everyone enjoyed it a lot. Running time, 84
minutes. Played February 19-21— R. L. Hall, Aztec
Theatre, Van Alstyne, Texas. Small town patronage.
TARZAN'S REVENGE: Glenn Morris, Eleanor
Holm — I would call it pretty crude stuff myself, but
the box office told a different story, so they must
have wanted to see something like this, because they
know what they are going to see and hear in advance
when they come to a Tarzan picture. Production was
okay and we made money, so why worry 'cause I
don't like Tarzan pictures. Played March 12. — L. G.
Tewksbury, Opera House, Stonington, Me. Small
town patronage.
THIS IS MY AFFAIR: Robert Taylor, Barbara
Stanwyck, Victor McLaglen — Went back and picked
this up in place of a programmer slated for the duals.
Found it to be all that we expected and did a nice
business on it. Running time, 99 minutes. Played
February 27-28.— Horn and Morgan, Inc., Star The-
atre, Hay Springs, Neb. Small town patronage.
WILD AND WOOLLY: Jane Withers, Walter
Brennan — A good picture but it fell away below ex-
pectations. As a last minute substitute for "Heidi,"
it failed to do the trick. Played February 10-11. — L.
A. Irwin, Palace Theatre, Penacook, N. H. General
patronage.
United Artists
DARK JOURNEY: Vivien Leigh, Conrad Veidt—
One of those English pictures not worth playing. — W.
E. McPhee, Strand Theatre, Old Town, Maine. Gen-
eral patronage.
DEAD END: Sylvia Sidney, Joel McCrea, Hum-
phrey Bogart — Very thought -provoking and gripping.
The older people enjoyed it, I believe, but the young
people haven't any time to see a picture of this cali-
ber. Business none too good but am not one bit sorry
I played it. Running time, 93 minutes. — A. E. Eliasen,
Rialto Theatre, Paynesville, Minn. Rural and small
town patronage.
HURRICANE, THE: Dorothy Lamour, Jon Hall, C.
Aubrey Smith — One of the finest films ever turned
out. If Dorothy Lamour had been allowed to sing one
number it would have been perfect. Very good at-
tendance. C. Aubrey Smith outstanding. Running
time, 123 minutes. Played February 26-28— R. L. Hall,
Aztec Theatres, Van Alstyne, Texas. Small town
patronage.
I MET MY LOVE AGAIN: Joan Bennett, Henry
Fonda — A fair midweek picture with as much draw
as a drinking bout at a church bazaar. Did awful
on it and glad it is over with. Running time, 77
minutes. Played March 9-10.— B. J. Alyesworth, Con-
nellee and Lyric Theatres, Eastland, Tex. General
patronage.
I MET MY LOVE AGAIN: Henry Fonda, Joan
Bennett — Entertaining programmer. Running time, 76
minutes— W. E. McPhee, Strand Theatre, Old Town,
Maine. General patronage.
NOTHING SACRED: Fredric March, Carole Lom-
bard— Impossible story value but very sophisticated
comedy, from droll humor to slapstick comedy. Our
audience failed to get most of the good fun out of it.
Rather disappointing. Color very good. Business below
average due to weather conditions. Running time, 75
minutes. Played 12-14.— W. C. Lewellen, Federal The-
atre, Denver, Col. Neighborhood patronage.
NOTHING SACRED: Carole Lombard, Fredric
March — You cannot go wrong with this picture. I
think it will please 99%. The color is wonderful. But
March 2 6, 19 3 8
MOTION PICTURE HERALD
63
there are so many wonderful things nowadays that
your patrons just take the coloring as a matter of
fact. Played March 7-8. — L. G. Tewksbury, Opera
House, Stonington, Me. Small town patronage.
PRISONER OF ZENDA, THE: Ronald Colman,
Madeleine Carroll, Douglas Fairbanks, Jr. — Nice pic-
ture to good business, although weather was very
cold and stormy. Played February 10-12. — M. Bailey,
Strand Theatre, Dryden, Ontario, Can. Small town
patronage.
STAND-IN: Leslie Howard, Joan Blondell, Hum-
phrey Bogart — Lukewarm, neither hot or cold. Just
another feature to complete a double bill. "Stand-In"
is no "stand out." Running time, 90 minutes. Played
March 10-11.— A. Goldson, Gold Coast Theatre, Chi-
cago, 111. Neighborhood patronage.
STAND-IN: Leslie Howard, Joan Blondell— A very
fine picture. A down-to-earth story with real comedy.
Good anywhere. — C. L. Niles, Niles Theatre, Anamosa,
Iowa. General patronage.
STELLA DALLAS: Barbara Stanwyck, John Boles,
Anne Shirley — The old perennial tear jerker still holds
its appeal. The picture has, as always, a swell story
of mother love and sacrifice, and has been produced
to bring out the best in the actors. Miss Stanwyck
does a swell job in this one. United Artists gets more
rental, but when they get through they have a pic-
ture.— A. E. Hancock, Columbia Theatre, Columbia
City, Ind. General patronage.
STELLA DALLAS: Barbara Stanwyck, John Boles,
Anne Shirley — Played it on a bargain night as _ a
business stimulator and did it stimulate. The ladies
thought it good but the men thought Stanwyck over-
played her part. Heard no kicks and had none to
make. Running time, 106 minutes. — A. E. Eliasen,
Rialto Theatre, Paynesville, Minn. Rural and small
town patronage.
WALTER WANGER'S VOGUES OF 1938: Warner
Baxter, Joan Bennett — Comments heard oftenest on
this were: "How much did they pay you to show this,"
and "I thought the color and the clothes just beauti-
ful." Color was good. Story was nothing. Bennett
and Baxter didn't hit. The ladies loved it and the
gents thought it pretty punk. So did I. Running time,
108 minutes. — A. E. Eliasen, Rialto Theatre, Paynes-
ville, Minn. Rural and small town patronage.
WALTER WANGER'S VOGUES OF 1938: Warner
Baxter, Joan Bennett — An excellent picture. Color
the best yet. Story good. A fine picture and should
have preferred time. — C. L. Niles, Niles Theatre, Ana-
mosa, Iowa. General patronage.
WALTER WANGER'S VOGUES OF 1938: Warner
Baxter, Joan Bennett — This one will make you wish
you were in the clothing business instead of motion
pictures. Will not draw in small town at all. Audience
was "regusted." Running time, 112 minutes. Played
November 20-21.— R. L. Hall, Aztec Theatre, Van
Alstyne, Texas. Small town patronage.
WHEN THIEF MEETS THIEF: Douglas Fair-
banks, Jr., Valerie Hobson — Good programmer. Failed
to bring in any extra customers, but it pleased. —
Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Can. General patronage.
WOMAN CHASES MAN: Miriam Hopkins, Joel
McC rea — Good comedy. Excellent dialogue. Did not
bring in any extra business, but those who saw it
liked it.— Harland Rankin, Plaza Theatre, Tilbury,
Ontario, Can. General patronage.
Warner Brothers
Universal
ADVENTURE'S END: John Wayne, Diana Gibson-
Fair. Rather slow and unexciting in spots. Drags
through first half. Speeds up to a rather unconvinc-
ing finish. Below average business. Running time, 63
minutes. Played March 2-4.— W. C. Lewellen, Federal
Theatre, Denver, Col. Neighborhood patronage.
MERRY-GO-ROUND OF 1938: Bert Lahr, Jimmy
Savo, Mischa Auer— Worst business of winter. Un-
approachable from any angle you try to sell. Run-
ning time, 87 minutes. Played March 5-8.— W. C.
I.ewellen, Federal Theatre. Denver, Col. Neighborhood
patronage.
MYSTERIOUS CROSSING: James Dunn, Jean
Rogers, Andy Devme— Light mystery drama helped
along by Andy Devine's original clowning. Good
picture, but poor at B. O.— Harland Rankin, Plaza
Theatre, Tilbury, Ontario, Can. General patronage.
NIGHT KEY: Boris Karloff, Jean Rogers-Good
entertainment. This was very well received. They
hked Karloff in this definitely different role.— Harland
Rankin, Palza Theatre, Tilbury, Ontario, Can. Gen-
eral patronage.
WESTLAND CASE, THE: Preston Foster, Carol
Hughes, Barbara Pepper— Another case of sixty min-
utes of silly deductions, and now murder mysteries
nave returned to the point where the villain is really
the one you suspect all the time. Buxom blonde in
the picture does a poor double for Mae W Running
time, 63 minutes. Played February 26-28.— W C
Lewellen, Federal Theatre, Denver, Col. Neighborhood
patronage.
WINGS OVER HONOLULU: Wendy Barrie, Ray
Milland, Kent Taylor— Very good program oicture.
Mightly below average weekend business.— Harland
Rankin. Plaza Theatre, Tilbury, Ontario, Can. Gen-
eral patronage.
IT'S LOVE I'M AFTER: Leslie Howard, Bette
Davis — Of all the silly comedies, this one beats them
all. No entertainment. Keep Leslie Howard in dramas,
not comedies. — Leon C. Bolduc, Majestic Theatre, Con-
way, N. H. General patronage.
IT'S LOVE I'M AFTER: Bette Davis, Leslie How-
ard, Olivia de Havilland — Very good program picture.
Running time, 90 minutes. — P. G. Held and Son, New
Strand Theatre, Griswold, Iowa. General patronage.
TOVARICH: Claudette Colbert, Charles Boyer— This
was terrible for us. Hardly any business, many walk-
outs and many slighting remarks. I think it was the
dialect that displeased. — Ray Raeburn, Grand The-
atre, Lemmon, S. D. General patronage.
Short Features
Columbia
AIR HOSTESS, THE: Color Rhapsodies— Impossible
situation. Makes you nervous to watch it. Makes you
feel like never riding in an airplane. Very little funny
about it.— W. C. Lewellen, Federal Theatre, Denver,
Col. Neighborhood patronage.
COMMUNITY SING: No. 1— Don Grayson's person-
ality caught on here. He sings the songs they like.
Play this one.— Harland Rankin, Plaza Theatre, Til-
bury, Ontario, Can. General patronage.
COMMUNITY SING: No. 5— Our patrons like these.
This one pleased them as they like Don Grayson.
Play it.— Harland Rankin, Plaza Theatre, Tilbury,
Ontario, Can. General patronage.
DISPUTED DECISIONS: New World of Sports
Series — Good. Well worth playing. Well received. —
Harland Rankin, Plaza Theatre, Tilbury, Ontario, Can.
General patronage.
FIDDLING AROUND: Monte Collins, Tom Kennedy
—A hilarious comedy, mostly old-fashioned slapstick,
well received. — A. Goldson, Gold Coast Theatre, Chi-
cago, 111. Neighborhood patronage.
HIGHWAY SNOBBERY: Krazy Kat Cartoons-
Very ordinary cartoon. Nothing missed if you don't
play it. — Harland Rankin, Plaza Theatre, Tilbury,
Ontario, Can. General patronage.
INDIAN SERENADE: Color Rhapsodies— Simple but
cute. Nothing extra. Running time, 10 minutes. — W.
C. Lewellen, Federal Theatre, Denver, Col. Neigh-
borhood patronage.
LITTLE MATCH GIRL: Color Rhapsodies— A color
cartoon masterpiece. — L. A. Irwin, Palace Theatre,
Penacook, N. H. General patronage.
NEIGHBORS: Color ■ Rhapsodies— Very good. As
well as being exceedingly entertaining, contains a
good moral. Worth playing. — Harland Rankin, Plaza
Theatre, Tilbury, Ontario, Can. General patronage.
NEW NEWS: Monte Collins, Tom Kennedy— This
one is a riot. Collins' scalp twitching and Kennedy's
clumsiness, a rare combination. Do not pass this up.
— Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Can. General patronage.
PLAYING THE PONIES: Three Stooges— As funny
as ever are these screwy Stooges. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
SCRAMBLED LEGS: New World of Sport Seriesr
The most mirth -provoking short we have played in
months. Absolutely guaranteed to chase the blues.
Even our projectionists liked it, which is something.
You pass the best if you miss this. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. General pat-
ronage.
SCRAPPY'S CAMERA TROUBLES: Scrappy Car-
toons— "Scrappy Cartoons" are not particularly liked
by our patrons. However, worth playing. — Harland
Rankin, Plaza Theatre, Ontario, Can. General pat-
ronage.
SCRAPPY'S TRIP TO MARS: Scrappy Cartoons-
A very good black and white cartoon. — C. L. Niles,
Niles Theatre, Anamosa, Iowa. General patronage.
SCREEN SNAPSHOTS (NEW SERIES): No. 2-
These Snapshots are one of the finest shorts pro-
duced today. Running time, 10 minutes. — E. G. Sheetz,
Hables Palace Theatre, Winchester, Va. Rural pat-
ronage.
SCREEN SNAPSHOTS: No. 2— Always worth
playing. "Screen Snapshots" lets them see their
favorites as they really are.— Harland Rankin, Plaza
Theatre, Tilbury, Ontario, Can. General patronage.
SCREEN SNAPSHOTS: No. 12— We can't give
them enough of these. This one particularly good. —
Harland Rankin, Plaza Theatre, Tilbury, Ontario, Can.
General patronage.
THREE STOOGES COMEDY: Played this with
"Topper" and "Big City." This triple show drew
a swell crowd but I will give the credit for the main
draw to "Topper." Not forgetting the Three Stooge-;,
which drew some kids from six to sixty. — J. E.
Stocker, Myrtle Theatre, Detroit, Mich. Neighbor-
hood patronage.
Educational
AIR PARADE: Two-Reel Comedies— Very good.
Catchy songs; lots of laughs. Running time, 18 min-
utes.—C. McKusick, Community Theatre, Guilford, Me.
Small town patronage.
GANDY THE GOOSE: Terry -Toons— A terrible
cartoon. Not a laugh in the house.— C. L. Niles, Niles
Theatre, Anamosa, Iowa. General patronage.
LOVE GOES WEST: Song and Comedy Hit-
Western songs and music good but dialogue rather
stiff. Running time, 10 minutes.— C. McKusick, Com-
munity Theatre, Guilford, Me. Small town patronage.
Metro-Goldwyn-Mayer
AUDIOSCOPUCS: Special— This novel and crazy
short drew some extra business, especially on Monday
night. Running time, 10 minutes.— E. C. Arehart,
Strand Theatre, Milford, Iowa. General patronage.
BOSKO IN BAGDAD: Harman-Ising— Bosko and
Grandma's cookies have another hair raising adven-
ture. Very good.— L. A. Irwin, Palace Theatre, Pena-
cook, N. H. General patronage.
CANDID CAMERAMANIACS: Pete Smith Special-
ties—Not so good. Not up to what we expect of Pete
Smith. Running time, nine minutes.— A. E. Eliasen,
Rialto Theatre, Paynesville, Minn. Rural and small
town patronage.
CANDID CAMERAMANIACS: Pete Smith Special-
ties—Very entertaining and interesting. Handled in
the typical Pete Smith style. Running time. 9 min-
utes.—C. McKusick, Community Theatre, Guilford,
Me. Small town patronage.
DECATHLON CHAMPION: Pete Smith Specialties
—Pete Smith will have to do better than this if he
wants to attain the pinnacle that Rice and Husing
have set up for sports reels. Very slow and unin-
teresting. Running time, 9 minutes.— A. J. Inks,
Crystal Theatre, Ligonier, Ind. Small town patronage.
(Continued on following page)
AIR
conditioning
has earning power only when you can
control it — when you can get the
kind of air you want and put it where
you want it.
Whether you're planning on a new
air conditioning system — or want to
take up the LAG in the one you have —
WRITE FOR THIS BOOK
Written for the busy exhibitor it ex-
plains the 2 sides of air condition-
in.e' the treal'ng of air and its dis-
tribution so that every seat in the
house hasa zoneof comfort. Simply
written, profusely illustrated it
gives you faets gained by 16 years
experience in Theatre Air Condi-
tioning. Find out how to take up the
LAG in your Air Conditioning.
U. S. AIR CONDITIONING
CORPORATION
MINNEAPOLIS . MINNESOTA
Send me The Earning Power
of Controlled Air Condition-
ing.
MP-3
Name .
U. S. AIR
CONDITIONING
CORPORATION
Northwestern Terminal
Minneapolis • Minnesota
Theatre .
'own State.
64
MOTION PICTURE HERALD
March 26, 1938
{Reports continued from preceding page)
DECATHLON CHAMPION: Pete Smith Specialties
— A good sports attraction. — L. A. Irwin, Palace The-
atre, Penacook, N. H. General patronage.
MAN IN THE BARN, THE: Historical Mysteries—
This, is the second of this series we have played and
they were both unusually interesting. Running time,
9 minutes. — C. McKusick, Community Theatre, Guil-
ford, Me. Small town patronage.
NIGHT AT THE MOVIES, A: Robert Benchley—
Very funny and it didn't cover half the laughs the
situation involves. — L. A. Irwin, Palace Theatre, Pen-
acook, N. H. General patronage.
STOCKHOLM, PRIDE OF SWEDEN: FitzPatrick
Travel Talks — More favorable comments on this
travelogue than we've heard in months. Color superb.
Interesting throughout. Running time, 9 minutes. —
A. Goldson, Gold Coast Theatre, Chicago, 111. Neigh-
borhood patronage.
WHAT DO YOU THINK, NO. 2: M-G-M Minia-
tures— Not as good as No. 3 but will pass. Running
time, 10 minutes.— A. E. Eliasen, Rialto Theatre,
Paynesville, Minn. Rural and small town patronage.
WHAT DO YOU THINK, No. 3: M-G-M Minia-
tures— Good. Make them think a little. Running time,
10 minutes. — A. E. Eliasen, Rialto Theatre, Paynes-
ville, Minn. Rural and small town patronage.
Miscellaneous
I PLEDGE MY HEART: (United States Depart-
ment of Agriculture) Interest waned considerably dur-
ing the showing of this reel. It is hardly geared to
the tempo of 1938 movies, and paying express charges
both ways makes it cost about half, at least, of what
something more entertaining would. They dramatized
none of the human interest angles that a convention of
4H boys and girls must have provided. It rather
evolved into routine still pictures of Washington,
D. C, governmental buildings. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
Modern Talking Picture Service
AMERICA MARCHING ON: An excellent reel that
every one should play. Entertaining and educational.
— C. L. Niles, Niles Theatre, Anamosa, Iowa. General
patronage.
Paramount
EDUCATED FISH: Color Classics— Average filler
short. Running time, 10 minutes. — W. C. Lewellen,
Federal Theatre, Denver, Col. Neighborhood pat-
ronage.
FOXY HUNTER, THE: Betty Boop Cartoons— A
good cartoon with some good laughs. — L. A. Irwin,
Palace Theatre, Penacook, N. H. General patronage.
LOST AND FOUNDRY: Popeye the Sailor— Above
average Popeye cartoon. Surprising climax as Sweet
Pea eats the spinach and turns strong-man. Good.
Running time, 10 minutes. — W. C. Lewellen, Federal
Theatre, Denver, Col. Neighborhood patronage.
OK KAY, RHYTHM: Herbie Kay and His Orches-
tra— Very good band act. — L. A. Irwin, Palace The-
atre, Penacook, N. H. General patronage.
ON THE NOSE: Grantland Rice Sportlights— Very
good. Dog lovers will be crazy about this one. Run-
ning time, 11 minutes. — W. C. Lewellen, Federal The-
atre, Denver, Col. Neighborhood patronage.
POPEYE THE SAILOR MEETS ALI BABA AND
THE FORTY THIEVES (COLOR SPECIAL): Pop-
eye the Sailor — A two-reel cartoon that means noth-
ing more at the box office than a single. Does not
compare with "Sinbad the Sailor" in entertainment.
Running time, 17 minutes. — A. Goldson, Gold Coast
Theatre, Chicago, 111. Neighborhood patronage.
POPEYE THE SAILOR MEETS ALI BABA AND
THE FORTY THIEVES: Popeye the Sailor— Not
nearly as funny as it ought to have been. Still most
everyone enjoyed it. Popeye needs a change of diet
anyway. One tires of too much spinach. — L. A. Irwin,
Palace Theatre, Penacook, N. H. General patronage.
POPEYE THE SAILOR MEETS ALI BABA AND
THE FORTY THIEVES: Popeye the Sailor— Ran it
to bolster "Rosalie" and really believe it drew in a few.
Very good color and was well received. Play it.
They'll enjoy it. Running time, 20 minutes. — A. E.
Eliasen, Rialto Theatre, Paynesville, Minn. Rural
and small town patronage.
QUEENS OF HARMONY: Phil Spitalny and His
Girl Orchestra — Didn't go over as well as expected.
Girl orchestras don't mean much here. Running time,
10 minutes. — A. E. Eliasen, Rialto Theatre, Paynes-
ville, Minn. Rural and small town patronage.
STAR REPORTER IN HOLLYWOOD, THE, NO.
2: Ted Husing, David Holt, Quinlan Juvenile Singers
— Again Husing scores with this novel vaudeville act.
The girls' harmony in their chorus is exceptional and
little Davey Holt brings out new talents. Running
time, 7 minutes. — A. J. Inks, Crystal Theatre, Lig-
onier, Ind. Small town patronage.
TUNA: Paragraphias — Good. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
TUNA: Paragraphics — I feel that parts of this short
have been seen here before. Not as good as some
Paramount has given us this season. Running time,
8 minutes. — A. J. Inks, Crystal Theatre, Ligonier,
Ind. Small town patronage.
RKO Radio
FALSE ROOMERS: Edgar Kennedy Comedies—
About the poorest Kennedy we ever played. Comedy
was absolutely silly. — C. L. Niles, Niles Theatre, Ana-
most, Iowa. General patronage.
MARCH OF TIME: "Inside Nazi Germany -1938"—
An issue of March of Time that is worth getting be-
hind. Saturday's papers carried the Nazi Austria
headlines. We opened Saturday midnight with this
subject. Hitler timed it just right for us. Who said
this reel was pro-Nazi? Not the way our audiences
interpreted it. Running time, 18 minutes. — Harry M.
Palmer, Temple Court Theatre, Washington, Ind.
General patronage.
United Artists
WOODLAND CAFE: Silly Symphonies— Probably
we are expecting too much from Walt Disney, but
from comments this did not seem to come up to par;
something lacking. Running time, 8 minutes. — A Gold-
son, Gold Coast Theatre, Chicago, 111. Neighborhood
patronage.
Universal
AIR EXPRESS: Meany-Miny-Moe Cartoons— Good.
Above average Meany-Miny-Moe cartoon. Running
time, 10 minutes. — W. C. Lewellen, Federal Theatre,
Denver, Col. Neighborhood patronage.
DUMB CLUCK: Oswald Cartoons— A funny car-
toon.— L. A. Irwin, Palace Theatre, Penacook, N. H.
General patronage. ,
FOOTBALL FEVER: Oswald Cartoons— Very good
Oswald. Running time, 7 minutes. — E. G. Sheetz,
Hables Palace Theatre, Winchester, Va. Rural and
city patronage.
SHOW FOR SALE: Mentone Musical Comedies—
This is average for the series. — L. A. Irwin, Palace
Theatre, Penacook, N. H. General patronage.
Vitaphone
ALIBI MARK: Floyd Gibbons' "Your True Ad-
venture"— Another very interesting subject. — L. A.
Irwin, Palace Theatre, Penacook, N. H. General pat-
ronage.
ALIBI TIME: Radio Ramblers— Quite poor. The
accompanying would-be plot to introduce the Ramblers'
vocalizing is very dull. — L. A. Irwin, Palace Theatre,
Penacook, N. H. General patronage.
LITTLE PIONEER, THE: Sybil Jason— We gave
this feature billing and it brought in a few extras.
Worthwhile. — Harland Rankin, Plaza Theatre, Tilbury,
Ontario, Can. General patronage.
LITTLEST DIPLOMAT, THE: Sybil Jason— A nice
little color two-reeler. Nothing exceptional, but color
again put it over. Running time, 19 minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
MAN WITHOUT A COUNTRY, THE: John Litel—
Excellent. Be sure to mention that it is a drama-
tization of Edward Everett Hale's story of Philip
Nolan. — L. A. Irwin, Palace Theatre, Penacook, N. H.
General patronage.
MILT BRITTON AND ORCHESTRA: Melody
Masters — Very good. Running time, 9 minutes. — C.
McKusick, Community Theatre, Guilford, Me. Small
town patronage.
MOVIE MANIA: Dave Apollon and his Orchestra-
Swell musical comedy. Good in any spot. — Harland
Rankin, Plaza Theatre, Tilbury, Ontario, Can. Gen-
eral patronage.
ONE ON THE HOUSE: Willie, West, McGinty—
As good a slapstick comedy as one could ask for.
Plenty of laughs and entertainment. Running time,
20 minutes.— A Goldson, Gold Coast Theatre, Chicago,
111. Neighborhood patronage.
PICADOR PORKY: Looney Tunes— Good cartoon,
bull fighter, good music. — Ray Raeburn, Grand The-
atre, Lemmon, S. D. General patronage.
PURE FEUD (REISSUE): Edgar Bergen, "Charlie
McCarthy" — Fair reissue. Running time, 9 minutes.
— C. McKusick, Community Theatre, Guilford, Me.
Small town patronage.
PURE FEUD: "Charlie McCarthy," Edgar Bergen
— Good entertainment. Charlie is, of course, worth
advertising. — L. A. Irwin, Palace Theatre, Penacook,
N. H. General patronage.
RUSS MORGAN AND HIS ORCHESTRA: Melody
Masters — Not as good as his first one. — L. A. Irwin,
Palace Theatre, Penacook, N. H. General patronage.
SCRIPT GIRL: Broadway Brevities— Fairly good —
L. A. Irwin, Palace Theatre, Penacook, N. H. Gen-
eral patronage.
TWO BOOBS IN A BALLOON: Edgar Bergen,
"Charlie McCarthy" — We remember running this once
before, but Charlie's present popularity did not help
this short any. Definitely not funny. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. General pat-
ronage.
TWO BOOBS IN A BALLOON: "Charlie Mc-
Carthy," Edgar Bergen — This reissue is funny fare
and its star is so popular it should prove most worthy
of advertising. — L. A. Irwin, Palace Theatre, Pena-
cook, N. H. General patronage.
UNREAL NEWSREEL: Vitaphone Varieties— After
the audience caught on to this, they thought it very
funny, but the reel was nearly over before they knew
what it was all about. Poor. Running time, 8 minutes.
— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small
town patronage.
March 26, 1938
MOTION PICTURE HERALD
65
PRODUCTIONS IN WORK
TITLE
COLUMBIA
"Holiday"
METRO-GOLD WYN-MAYER
"Marie Antoinette"
"Three Comrades"
"Yellow Jack"
"The Toy Wife"
PARAMOUNT
"Crime Gives Orders"
"Tropic Holiday"
"Cocoanut Grove"
"The Texans"
REPUBLIC
"Under Western Stars'
"Romance on the Run"
RKO RADIO
"Blind Alibi
"Gun Law"
TWENTIETH CENT.-FOX
"Kentucky Moonshine"
"Alexander's Ragtime Band'
"Little Miss Broadway'
"Racing Blood"
UNITED ARTISTS
"The Adventuress"
UNIVERSAL
"Sinners in Paradise"
WARNER BROTHERS-
FIRST NATIONAL
"Four's a Crowd"
"The Amazing
Dr. Clitterhouse"
'When Were You Born ? '
"Boy Meets Girl"
'Mr. Chump'
WRITER AND DIRECTOR
From the play by Philip Barry. Director- George
Cukor.
From the biography by Stefan Zweig. Director:
W. S. Van Dyke.
From the novel by Eric Maria Remarque. Di-
rector : Frank Borzage.
From the play by Sidney Howard in collaboration
with Paul De Kruif. Director: George Seitz.
Director: Richard Thorpe.
Director: Louis King.
Director: Theodore Reed.
Director: Al Santell
Director: James Hogan.
Director: Joseph Kane.
Director: Gus Meins.
Original story, William Joyce Cowan. Director:
Lew Landers.
Original story, Oliver Drake. Director: David
Howard.
Original story, M. M. Musselman, Jack Lait, Jr.
Screen play, Art Arthur, M. M. Musselman.
Director: David Butler.
Director: Henry King.
Director: Irving Cummings.
Original story, Edwin Thorgerson. Screen play,
Helen Logan, Robert Ellis. Director: Otto
Brower.
Original screen play, John Howard Lawson.
Director: William Dieterle.
Original story, Harold Buckley. Screen play,
Hatold Buckley, Louis Stevens, Lester Cole.
Director: James Whale.
From a story by Wallace Sullivan. Screen play,
Casey Robinson. Director: Michael Curtiz.
From the play by Barre Lyndon. Screen play,
John Wexley, John Huston. Director: Anatole
Litvak.
Original screen play, Dr. Manley P. Hall, An-
thony Coldeway. Director: William McGann.
From the play by Sam and Belle Spewack.
Screen play, Sam and Belle Spewack. Director:
Lloyd Bacon.
Screen play, H. W. Hanneman, George Bricker.
Director: William Clemens.
CAST
Katharine Hepburn, Cary Grant, Doris Nolan. Lew
Ayres, Henry Kolker, Binnie Barnes, Edward Everett
Horton, Jean Dixon, Henry Daniell, Ann Doran, Mabel
Colcard, Maude Hume, George Pauncefort.
Norma Shearer, Tyrone Power, Robert Morley, Anita
Louise, Joseph Schildkraut, Joseph Calleia, Henry
Stephenson, Reginald Gardiner, Alma Kruger, Charles
Waidorn, Peter Bull, Shepphard Strudwick, Cecil
Cunningham, Brent Sergeant.
Robert Taylor, Margaret Sullavan, Franchot Tone,
Robert Young, Henry Hull.
Robert Montgomery, Virginia Bruce, Alan Curtis, Buddy
Ebsen, Lewis Stone, Andy Devine, Sam Levine, Janet
Beecher.
Luise Rainer, Melvyn Douglas, Robert Young, Alma
Kruger, H. B. Warner, Walter Kingsford, Clarence
Muse, Libby Taylor.
Lloyd Nolan, Mary Carlisle, Lynne Overman, J. Carroll
Naish, Larry Crabbe, Anthony Quinn, Jack Dunn.
Dorothy Lamour, Ray Milland, Martha Raye, Bob
Burns, Tito Guizar, Binnie Barnes, Porter Hall.
Fred MacMurray, Harriet Hilliard, Ben Blue, Yacht
Club Boys, Billy Lee, Rufe Davis, Harry Owens and
his Royal Hawaiian Orchestra.
Randolph Scott, Joan Bennett, May Robson, Robert
Cumings, Ray Middleton, Harvey Stephens, Robert
Barrat.
Roy Rogers, Carol Hughes, Smiley Burnette.
Donald Woods, Patricia Ellis, Ed Brophy, Grace
Bradley, William Demarest.
Richard Dix. Whitney Bourne, Frances Mercer, Paul
Guilfoyle, Richard Lane.
George O'Brien, Rita Oehmen.
Ritz Brothers, Tony Martin, Marjorie Weaver, Wally
Vernon, William Demarest, Slim Summerville, J.
Edward Bromberg, Eddie Collins, Francis Ford.
Tyrone Power, Alice Faye*, Don Ameche, Ethel Merman,
Jack Haley, Marjorie Weaver, Jean Hersholt, Wally
Vernon, Helen Westley, John Carradine, Douglas
Fowley, Paul Hurst, Eddie Collins.
Shirley Temple, Phyllis Brooks, Jimmy Durante, Patricia
Wilder, Donald Meek, Jane Darwell, El Brendel, Eddie
Collins, Edward Ellis. Brewster Twins, George and
Olive Brasno.
Lynn Bari, Dennis Moore, Sidney Blackmer, Henry
Armetta, Chick Chandler.
Madeleine Carroll, Henry Fonda, Leo Carrillo, John
Halliday, Vladimir Sokoloff.
John Boles, Madge Evans, Bruce Cabot, Marion Martin,
Gene Lockhart, Nana Bryant, Willie Fung, Milburn
Stone, Morgan Conway, Donald Barry.
Errol Flynn, Olivia de Havilland, Rosalind Russell, Wal-
ter Connolly, Patric Knowles, Melville Cooper, Frank-
lin Pangborn, Joseph Crehan, Joe Cunningham, Frank
Coghlan, Jr., Dennie Moore, Gloria Blondell, Carole
Landis, Al Herman.
Edward G. Robinson, Claire Trevor, Humphrey Bogart,
Gale Page, Allen Jenkins, Maxie Rosenbloom, Donald
Crisp, Curt Bois, Ward Bond.
Anna May Wong, Margaret Lindsay, Lola Lane, An-
thony Averill, Larry Williams, Charles Wilson, Frank
Jaquet, James Stephenson, Eric Stanley, Maurice Cass,
Leonard Mudie.
James Cagney, Pat O'Brien, Marie Wilson, Dick Foran.
Ralph Bellamy.
Johnny Davis. Lola Lane, Penny
Briggs, Larry Williams.
Singleton, Donald
STAGE OF
PRODUCTION
Shooting
Shooting
Editing
Shooting
Shooting
Editing
Editing
Editing
Shooting
Shooting
Shooting
Shooting
Shooting
Shooting
Shooting
Shooting
Shooting
Editing
Shooting
Editing
Shooting
Shooting
Shooting
Shooting
SENSATIONAL
Ads for a Sensational Campaign
YOU CAN'T PLAY WITH FIRE
- - • AND NOT GIT
Bright lights and big city
thrills are a temptation to
resist . . .when the price a
girl must pay is so high !
* ''4
MISSING
GIRLS
A MONOGRAM PICTURE WITH
HARRY JUDITH MIL8URN
OAREY ALLEN STONE
BETTY COMPSON
BOOK IT
o0 fey
m
A GIRL ALONE.. «
0/#
-Af fiie mercy
of men
without shame-
MUST SHE PAY THE PRICE. ,
FOR A CRIME SHE DIDN'
COMMIT?
¥ _ ~ _ *
A MONOGRAM PICTURE with
HARRY
JUDITH
MILBURN
CAREY-ALLEN-STONE
BETTY COMPSON
Directed by KARL BROWN • Associate producer LON YOUNG
. Screenplay by KARL BROWN
March 2 6
9 3 8
MOTION PICTU RE HERALD
67
MANAGERS4
ROUN
TABL
<utn international association of showmen meeting zveekly
in MOTION PICTURE HERALD for mutual aid and progress
QP
COLLEGIATE NIGHT
Chris. S. Holmes, Manager of the Avalon Theatre, Ottawa,
Ontario, forwards particulars on how a Collegiate Night got
under way at his house. It has proven immeasurably successful
and needless to say our brother Canadian Round Tabler is con-
tinuing it for the rest of the collegiate year.
Besides being put on at a practically insignificant cost, it has
been productive of much revenue to him, and the student
bodies of two colleges in close proximity to this theatre, are for
him hook, line and sinker.
There are many theatres situated close to collegiate institu-
tions where this type of attraction might be tried, and we deem
it a pleasure to permit Chris, to tell you about it in his own
words in this week's Round Table Section.
V V V
NATIONAL TIEUPS
Showmen may score valuable hook-ups on "Hawaii Calls"
starring Bobby Breen, through this young star's membership and
activities in the Boy Scouts, Cub division and Junior Birdmen
of America.
There are some 40,000 Scoutmasters and Junior Birdmen
Clubs in this country and when you play his picture we suggest
that you contact your local scoutmaster for scout cooperation,
and if there is a Junior Birdmen unit in your city, to do likewise.
Also, innumerable newspapers have a special column devoted
to Junior Birdmen, and it is very probable that you may get
picture mention in these columns.
These tie-ups are specifically called to your attention since*
they are not incorporated in the "Hawaii Calls" pressbook.
V V V
FRENCHMAN HONORED
It is no news to fellow Round Tablers that Elias Lapinere,
M-G-M publicity manager in Paris, was the winner of the
Bronze Plaque in the Quigley Awards Competition last Decem-
ber.
Extremely interesting to Lapiniere's friends in other parts of
the world is that the presentation was made at the American
Embassy in Paris by Edwin C. Wilson, Charge d'Affairs, in the
absence of Ambassador Bullitt, who is now in the United States.
Among the important dignataries present were Allan Byre,
manager of the French branch of M-G-M; Harold L. Smith, Hays
office representative in Continental Europe, and the Paris
Representative of Quigley Publishing Co., Pierre Autre.
>n chance, Monsieur!
V V V
LIKE "BANK OR CHURCH"
For some little time, this department has observed with
interest the improvement in theatre house programs. The ten-
dency to utilize the front page for institutional copy is indeed
praiseworthy and theatremen who are not cashing in on this
surefire medium for getting their institutional plugs into the
home are passing up a good bet.
With each change of program, Manager J. O'Connell, of
Warner's Hamilton Theatre, Chicago, addresses himself to his
patrons and in one of his recent editorials directs a mes-
sage to his new neighbors:
"We extend to you an invitation to pay the Hamilton
Theatre a visit at your earliest convenience. You will find an
atmosphere of friendly courtesy prevailing. We bid you wel-
come, a welcome that is sincere, and implies something more
than a desire for the money you spend for admission. The
Hamilton Theatre is an institution of entertainment, and we
take the same pride in serving the people of our locality that
a church or a bank does."
V V V
Forewarned is forearmed and, with Spring just around the
corner, now is the time for smart showmen to inspect the cool-
ing plant. As a preliminary step, a thorough inspection should
be made to make certain that all parts are in proper working
order, and, if repairs are necessary, make them now. Delays
are dangerous and expensive in the long run. Selling your cool-
ing system is of the utmost importance to you; so get it in
ship-shape condition and be ready to launch that "cooling
campaign".
GERTRUDE MERRIAM
Associate Editor
68
MOTION PICTURE HERALD
March 26, (938
As a publicly gag for
"Nothing Sacred" at the
Circle, Toronto, Manager
Harry Yudin had City
Comptroller Fred Hamil-
ton introduce" Baby" Y ack
(bantam weight cham-
pion) to his audience.
Fighter ruled on the
knockout blow dealt to
Lombard by March. Shown
left to right in photo are
Yudin, Comptroller Ham-
ilton and Yack.
Giant telephone was placed in lobby of
the Fox Westlake Theatre, Los Angeles, Cal.,
by Manager W. C. Ricord, Jr. Card be-
neath called attention that for entertain-
ment, patrons should call theatre telephone
number. Plug also was gotten in for "The
Buccaneer," current attraction.
Reported as causing considerable
favorable comment was display shown
above, which was conceived by Man-
ager Ralph E. Phillips, State Theatre,
Sioux Falls, S. D., who also concen-
trated on the fight angle in the picture.
Canvas covered ring carrying title,
cast and cutouts of Fredric March and
Carole Lombard was planted in lobby.
Reproduced at right is City Man-
ager E. E. Whitaker's "Spring Shower
of Hits" display at the Lucas and
Jenkins Fox Theatre in Atlanta, Ga.
The fountain in the center of this
display, sprayed through glass, under
which was a color wheel changing the
colors on the spray. Atlanta being the
Dogwood city, this showman used a
profusion of the blooms as a back-
ground.
MANAGERS' ROUND TABLE
69
In April, 1792, the U. S. Mint was estab-
lished, a date of sufficient import to take Lcs
Pollock, Loeiv's Rochester, Rochester, to the
Museum of Arts and Sciences, where he pro-
moted a lobby display of rare coins. Each coin
was placed in case with its complete history
and credit card was planted atop entire display.
Described in detail elsewhere in the Round
Table section is Manager Jim Luntzell's out-
standing street ballyhoo for "Goldwyn Follies"
at the Balaban and Katz Oriental Theatre in
Chicago. Five girls wearing Charlie McCarthy
masks, top hats and chest banners, paraded
dowtown sections where they created a furore.
Papers picked up the gag.
Below is reproduced display conceived and executed
by Manager W. A. Sandefur of the Leeds and Colonial
Theatres, Winchester, Ky., for his opening engagement
of "Swing Your Lady." Constructing a barn six feet
wide, eight feet long by ten feet high, it entirely covered
the boxoffice. Using cutout cartoons, painted catch-
lines were printed on all four sides. Being in a farming
section, Sandefur reports that the display attracted con-
siderable attention.
Created by Manager Charles Bierbauer and his assistant, Nick Todorov,
at the Colonial Theatre in Allen town, Pa., was this attractive lobby set-
piece on "Of Human Hearts." Center of display featured blowup of
Walter Huston which was flanked on either side by scene stills.
70
MOTION PICTURE HERALD
March 26, 1938
QUICK REPORTS FROM THE FIELD
Relic Display
William Rast, advertising manager,
Waco and Orpheum Theatres, Waco,
Texas to exploit his date borrowed a
display of relics from the Wells Fargo
local express company amongst which
was special iron trunk in lobby showing
the modern way that money and other
valuables are transported. Week ahead
express company bannered all trucks and
used attractive window displays in all
branches.
Entire theatre staff were dressed in
Western costumes two weeks ahead,
opening day exploitation included a
parade of trucks, theatre sound truck and
band which started at the freight depot
and ended at the theatre. Rast also em-
ployed a street broadcast which netted
him newspaper breaks.
School Tieup
Contest open to all high school students
was opened recently by Frank Boucher,
Strand Theatre, Altoona, in connection
with the engagement of "Boy of the
Streets." All entrants were required to
submit posters done either in crayon,
paint or pastel for passes. Stories were
run in papers ahead and at end of contest
with winners' names and posters them-
selves were displayed in lobby. Also
planted on this picture was an essay con-
test, prizes going to winners.
Manager Celebrates
Flattering indeed were the press notices
received recently by Fred Reeths, She-
boygan Theatre, Sheboygan, in celebra-
tion of his sixth year as guiding head of
the theatre. Detailing his background,
which included legit experience and the
conduct of an agency operating 14 large
dramatic stock companies throughout the
United States, the Sheboygan Press over
a cut of the theat reman praised his work
and geniality.
Candid Camera Slant
Maynard Joiner, Capitol Theatre, Van-
couver, cashed in on the current camera
fever with a contest for fans during the
recent showing of the Pete Smith short,
"Cameramaniacs."
Camera boys were invited to take shots
of the subject on the screen during stated
showings with three prizes awarded for
the best results.
FIRST QUARTER
DEADLINE SOON!
The First Quarter in the 1938
Quigley Awards Competitions ends
on March 3 1st.
Your material, in order to be
eligible to enter the Competitions
for this First Quarter must be in our
offices no later than April 16th. This
will give you ample time in which to
clean up any odds and ends in your
entries before submitting them for
judging purposes.
Address your campaigns to Quig-
ley Awards Committee, Managers'
Round Table, Motion Picture Herald,
Rockefeller Center, New York City.
Remember, your entries must be in
this office no later than April 16th!
Stage Coach Contest
First gag of its kind to be reported to
us on "Wells Fargo" was that engineered
by Chet McSwain, Granada Theatre,
Plainview, Texas, who tied up all schools'
woodwork classes on building model
Wells Fargo stage coaches. These were
displayed in lobby with prizes going to
winners and attendant publicity.
Arrangements were made for old stage
coach properly bannered to pick up film
and deliver it from out of town limits to
the theatre. Fence around parking lot
was converted into scene of olden days
showing express company office, saloon,
post office, etc., etc. Coach was stationed
at schools as classes broke, taking chil-
dren for rides.
In conjunction with the opening of the
picture coincident with Plainview cele-
brating its 50th anniversary, Chet suc-
ceeded in having the Mayor proclaim a
"Progress Day." Congratulatory wires
were received from the stars in the pic-
ture and merchants plugged "the" day
with displays and tiein copy.
Kid Matinee
Russ Barrett, manager, Warner's
Strand, Woburn, Mass., ran an after
school matinee for children featuring
Jane Withers in "45 Fathers," and pro-
moted from local merchants, shoes,
dresses, Charlie McCarthy dolls, candy,
watches and other gifts to be awarded as
prizes to the children holding the lucky
coupons. So successful was the show
that Russ plans to repeat it in connection
with the next Shirley Temple picture he
plays.
Railroad Aids
Not chancing to miss a bet on landing
all publicity for his date on "Snow White"
at the RKO Albee, Providence, Bill
Brown secured cooperation of New
Haven Railroad officials to have atten-
tion called to all train users that the
road ran trains . at various times during
the day and evening, allowing ample
time to see the picture. Publicity also
calls attention to the fact that none of
the theatres along the route would play
the picture for at least a month. Tieup
was also made with bus transportation
company for the same break.
Largest department store in city de-
voted three windows and numerous
counter displays to "Snow White" mate-
rial, plugging both the merchandise and
engagement. Dress shops, toy stores,
five and tens and other merchants came
through with windows, imprinted menus
were used in restaurants, letters and
study guides mailed to all universities
and cards were prominently displayed in
all libraries.
"Mannequin "Model
Milt Harris, director of publicity for
Loew's Theatres, Cleveland, put over a
publicity campaign for "Mannequin" dur-
ing its run at Loew's State that brought
plenty of extra free newspaper space. In
conjunction with one of the downtown
hotels, Harris ran a "Mannequin" contest
to find Cleveland's best model.
Fifty-five girls, professional and non-
professional, entered the contest. From
these, local judges selected 15 who, in co-
operation with local department stores put
on a style show in the hotel. Show was
open to the public and judges made their
choice before an estimated attendance of
about 1,000. Winner was given an all-
expense-paid trip to New York with ar-
rangements to have her picture taken by
one of New York's leading photographers.
Managers Win Prizes
Harry Holdsberg, manager of the
Paramount Theatre, Des Moines ; Orville
Rennie, manager of the Rivoli, in Hast-
ings, Neb., and Jimmy Schlatter of the
Capitol in Sioux City were the first, sec-
ond and third prize winners in the Tri-
States Theatre Corp., Frank Freeman
drive held recently, winning $100, $75
and $50, respectively. Fourth, fifth and
sixth prize winners were Harold Mc-
Kenna, Rialto, Sioux City; Maurice
Crew, Uptown, Des Moines, and Bob
Leonard, Garden, Des Moines.
Governor Heads
City wide Parade
For ''Sno w IV lute '
March 2 6, 19 3 8 MANAGERS' ROUND TABLE
SHOWMEN'S LOBBY LAFFS
This cartoon was
created by John
Shevchik, Penn Thea-
tre, Cambridge, Pa.
Paramount Arranges
Tieup on "College Swing"
In exploiting "College Swing" Paramount
Pictures has arranged a nation-wide promo-
tion with manufacturers of the new Bendix
Home Laundry, which will feature an offer
of prizes by Bendix dealers to promote their
product and publicize the picture through
local giveaway contests.
Promotion is based on the publicity which
Betty Grable and Jackie Coogan, stars in
"College Swing," have received as "Amer-
ica's most beloved young Mr. and Mrs." and
bears an endorsement of the home laundry
by Betty Grable.
Exhibitors throughout the country will
have a full line of attractive accessories, of-
fered by Bendix. Two thousand special 24-
sheets will be posted throughout the coun-
try and will be available for local sniping
with theatre playdate by exhibitors.
In addition to the 24-sheet poster there
will be available for theatre owners a spe-
cial five-color, one-sheet size poster suit-
able for window and inside displays at deal-
ers. A national advertising campaign is
under way which includes 600, 400 and 200
line ads in 175 key city newspapers with art
of Betty Grable and full credit to "College
Swing." Theatre owners will also have for
local use a one-minute trailer in which Betty
Grable announces the playdate of the picture
and outlines full details of the local contest
with the top prize being a new Bendix Home
Laundry.
"Let's Hear From Yon!"
Preview Night
In Altoona
Advertising Thursday nights as "preview
nights," City Manager Frank Boucher,
Strand Theatre, Altoona, Pa., ran stories in
local dailies inviting audiences to select the
pictures they would like to see previewed.
Cards with list of pictures are distributed
on which patrons write their choice, and
thus Ihe Strand's cash customers are satis-
fied each week and that the picture they will
view, shall be one of their own choice.
Phonograph Records
Sell "Firefly"
Irving Lipnick, Warners' Jeffrey Theatre,
Chicago, to publicize his date of "Firefly"
secured the phonograph record song hits
from the picture and played them over his
amplifying system. Horns were placed in
the outer lobby on low volume and records
were played during the peak hours on the
breaks and after the box office was closed.
Tieup was also arranged with local danc-
ing school for a kiddie revue on the stage
of the Jeffrey. Talented youngsters per-
formed for prizes.
"Let's Hear From You!"
Music Hall Displays
"Jezebel" Magazine Ads
Taking advantage of the numerous pub-
licity breaks accorded "Jezebel" in several
of the most important national magazines,
the Radio City Music Hall recently con-
structed an effective lobby display around
this large publicity barrage.
Full page layout, covers carrying pictures
of Bette Davis and other publicity material
were mounted on an easel with copy calling
attention to the large amount of space ac-
corded the film.
"Let's Hear From You!"
"Beloved Brat" Ads
In American Weekly
Striking full page ad for "Beloved Brat"
will appear in the May 1st issue of the
American Weekly, which is circulated to
about 7,000,000 families throughout the na-
tion. The ad contains drawings of scenes
from the film and presents a ten-point test
for parents, tying in with the background of
the picture.
The ads have space for the insertion of
theatre names and the dates, which will be
changed in each territory, so that local the-
atres will receive full benefit of the circula-
tion in their communities.
Intensive campaign was instituted by
Manager Dewey Mousson, Knickerbocker
Theatre, Nashville, Tenn., for his premiere
of "Snow White." Private screening was
held for underprivileged children, after
which Governor Gordon Browning led a
parade through the principal streets of the
city, followed by the seven drawfs, Snow
White and the audience. Through tieup
with local ice cream company, booth was
erected in front of theatre, at which the
kiddies were served cones.
Snow White mingled with the children,
station WLAC broadcast the activities. This
transcription was broadcast that night and
again the following week. Newspapers
picked up the story and played it up big in
amusement section.
Snow White and the dwarfs also visited
orphanage with Mousson, where the the-
atreman told the children the story of the
fairy tale. Art work and publicity breaks
were secured on this in all local dailies.
Tiein netted the theatremen considerable
goodwill.
All principal street intersections, side-
walks and crossings were stenciled with
playdates and drawings of the dwarfs in
colors. Leading store devoted three of its
windows to a display with staff of store's
artists reproducing the dwarfs' home and
woodland scene, using King Cole figures.
Beautifully lighted, such scenes as the
dwarfs marching home from work over
fallen tree-trunks with waterfalls were de-
picted.
Merchants Aid
Through tieup with chain grocer, five-
foot counter displays and window showings
were planted, fleet of trucks were properly
bannered with title and playdates and 130
newsstands and drug counters carried color
cards.
Traffic squad of police department co-
operated by placing four color banners on
every parking zone and safety sign and
standard in city and suburbs. Leading
preachers urged their parishioners to see the
show, devoting their sermons to a discourse
on the film. At special screening, comment
cards were distributed, and all sang paeans
of praise. Board of Education decreed the
Disney Art Study course an immediate part
of the curriculum in all Nashville grammar,
junior and senior high schools and an ex-
tensive radio campaign was launched over
WLAC and WSIX. Transcriptions were
landed once daily on each station with plug
both before and after broadcast, in addition
to four spot announcements.
All street cars in Nashville and suburbs
carried jumbo cards on dashboards and the
Union Station was bannered with a 52-foot
cloth display featuring sketches of all the
dwarfs. This was also duplicated on via-
duct in downtown section of city where it
attracted considerable attention.
Newspaper free space was considerable,
including front page stories, streamers,
stories on woman's page, sport, magazine
sections, book pages, etc., with art and edi-
torials to boot.
72
MOTION PICTURE HERALD
March 26
Shown above is interior of one of United Airlines Mainliners, which will convey
Quigley Grand Awards winners Jules Seltzer, Warner Brothers, Philadelphia, and
Ted Kirkmeyer, Rio, Helena, Montana, across country to Studioland. Preparations
are practically completed to honor the showmen out there, while in New York the
first quarter of the 1938 Ouigley Awards draws to a close and entrants are advised
that deadline for these campaigns is April 16th.
Much Free Space on
' 'Goldzvj/n Follies
Extraordinary newspaper publicity breaks
featured the "Goldwyn Follies" campaign as
executed by Manager Jim Luntzell of the
Oriental Theatre in Chicago. Special stories
were planted in leading papers with layouts
and double trucks. Four column art was
landed in Sunday Hera'ld and Examiner,
front page in the Chicago Evening Ameri-
can and second section contained full picture
credits on Zorina as she passed through.
For a reported first time in three years,
the Chicago Daily Times was cracked for a
five-day Charlie McCarthy wisecrack con-
test. Cash and tickets were awarded win-
ners, and stories together with winners'
names were run daily. Special front was
constructed for the engagement on which
were used several enlargements of the im-
portant scenes in the film. Panels were com-
pletely covered with stills and 40 by 60
easel with blowups from Life was used on
sidewalk in front of house.
Special stories and art were placed in the
hands of all radio editors at all papers and
radio tieup was effected with Station WENR
to find Chicago's outstanding radio ventrilo-
quists. Announcements were made and elimi-
nations were held at the NBC Studios, with
winner presented over local radio amateur
hour. Wires received from Edgar Bergen
and Charlie McCarthy with loving cup,
which was presented to the winner on stage.
Inscription on same which carried picture
credits was read over air and stories ran in
radio columns following day. Full window
in Civic Opera Building showed the loving
cup, cards and stills on the picture, thus giv-
ing the date additional plugs week before.
Radio headliner on the Herald and Exam-
iner's Homemaker Hour presented a fine
plug for the picture by doing an imitation
of the Ritz Brothers. Outstanding among
Luntzell's street gags was the use of five
girls, each wearing Charlie McCarthy masks,
top hats and chest banners, who paraded
downtown sections (see photo in Round Ta-
ble picture section). Ballyhoo which the-
atreman reports as virtually stopping
traffic brought him front-page breaks.
At designated periods during the day girls
joined theatre's roving "man-on-the-streets,"
where they would broadcast, getting in plugs
for the picture. Special luncheon for the
girls and newspaper critics was held and the
party also included Frank Marshall, original
creator of Bergen's first dummy.
Tieup was effected with chain drug
stores in which they paid for and distributed
500 special fountain streamers with full pic-
ture credits and theatre mention throughout
their 50-loop and outlying stores. Streamers
were used at fountains and on outside win-
dows, still used was one of Ella Logan drink-
ing a soda.
"Let's Hear From You!"
Fox Theatres Hold
Amateur Contest
The Fox Theatres in the Denver territory
are sponsoring a series of amateur contests
in their houses. Winners of the contests
held in the various local house will go to
Denver to compete in the finals on the stage
of the Denver Theatre. The winner will be
given a trip to New York and the oppor-
tunity of appearing on Major Bowes' pro-
gram.
How IV ? Staged
College Nights !
In Canada Cities
by CHRIS. G. HOLMES
Manager Avalon Theatre
With two Collegiate Institutions in the
immediate neighborhood, housing some 3,000
students, the natural desire would be to
get as many of these students into your
theatre each week as possible.
Throughout the week these students are
tied up with school and home studies, and
both parent and teacher frown upon any-
thing which might tend to be an inducement
to the student to neglect his or her duties.
Barring Saturday, which is, or should be
a show night, Friday is the only night left
on which the students are free, so it was
decided to use Friday night as "Collegiate
Night."
With admissions already at a very low
ebb, due to extra keen competition in the
city, to use cut-rate as the inducement would
be unprofitable, besides being poor show-
manship, so it was necessary to hit on some
kind of an added attraction with appeal to
students.
Possessing an excellent stage, which, with
a little money spent on it, would equip it
for perfect use, what could be better than
to include a thirty-minute stage show featur-
ing talent supplied by the Collegiates?
To elevate the idea, "amateur,' "contest",
"prizes" and all the other angles associated |
with Amateur Night were studiously omitted
from all announcements, approaches and ,
publicity connected with "Collegiate Night."
Great pains were taken to disguise the whole
set-up by making it appear each performer
taking part was semi-professional, at least.
Engages Talent Scout
A talent scout was secured, one who
knew the majority of the students, and it
was his job to secure the best possible talent.
Remuneration was set at $2.00 for a single ,
act, $4.00 for a double, $5.00 for an aggre-
gation, with the complete stage presentation
to cost not more than $15 for talent.
To curtail expense, I took the job of
master of cermonies myself, which gave me
the opportunity of getting closer to the audi-
ence, and of doing a little plugging of policy.
Our first "Collegiate Night" was a huge
success, giving us (in the face of Collegiate
Hockey and an annual concert in one of
the Collegiates) the best Friday in months.
In addition, comments from patrons were
very favorable and expressions of apprecia-
tion for developing local talent were numer-
ous.
Rehearsals and auditions are held each
Sunday afternoon, with everyone getting a
great kick out of it.
At the second "Collegiate Night" we
were fortunate in securing an excellent ama-
teur Hawaiian orchestra, and the stage pres-
entation wound up with Community singing.
My assistant, Bob Martin, who has worked
hard in helping make "Collegiate Night" a
success, acted as master of ceremonies and
did a swell job. In fact, the entire staff
showed wonderful cooperation, giving much
of their own time in a concerted effort to
put the show over.
March 26
9 3 8
MANAGERS' ROUND TABLE
73
DENVER "SNOW WHITE" ADS
74
MOTION PICTURE HERALD
March 26, 1938
YOU ARE INVITED TO JOIN UP
M. C. McALEXANDER
at the Fox Hanford, Hanford, Cal., has just
passed his 1 1th anniversary in showbusiness.
Mac started at the old National Theatre,
Stockton, and was transferred from there
to the Broadway in Chico as doorman and
assistant. Resigned to enter other fields, but
the urge was too strong and after a few
brief months returned to the theatres as as-
sistant manager of the Toaky, in Lodi. While
at that spot this theatreman learned projec-
tion and entered the booth. After a time at
the Strand in Oakdale in the same capacity
Mac went to the front of the house and ac-
cepted a job as asisstant at the California,
Santa Rosa, which position he held until go-
ing into the Hanford.
V
J. MADDRY WALLACE
down in Raleigh, N. C, is assistant manager
of the Wake Theatre for the North State
Theatres. Wallace started at that house as
doorman and assistant, which position he
held for two years before being transferred
temporarily to the White Theatre as house
manager and publicist.
V
BILL NELSON
is the assistant manager of the Rio Theatre
in Billings, Mont., and started as usher at
the Liberty there. From that spot in the
same capacity Nelson served at the Lyric
and Rio Theatres and in addition to acting
as assistant at the Rio is in charge of ex-
ploitation.
V
WILLIAM M. SCRUGGS
manages the West End Theatre in Atlanta,
Ga., and we are mighty glad to welcome this
Lucas and Jenkins theatreman, since most
of this circuit's men are members of the
Round Table. When attending high school,
Bill started at the West End as usher, later
doorman and then assistant manager.
V
MARSHALL ROOKS
in Troup, Texas, manages the Texas The-
atre for the Lutzer Brothers, and started
back in 1931 in the usual jobs of ushering,
etc., even working in the booth for a time,
until he became full time projectionist,
which position he held for a period of four
years until becoming manager of the Texas.
V
ALBERT K. CORMIER
in Westfield, Mass., manages the Strand
Theatre for the Western Massachusetts The-
atres. Cormier started as doorman at the
Paramount Theatre there and worked up
until attaining his present job. Since we
number many active members from Albert's
circuit, we hope to add his name to the ros-
ter of those who report to us frequently.
V
GEORGE S. LANG
in Baltimore, Md., manages the Broadway
Theatre for the Rome Circuit, starting there
as doorman and was later transferred to the
Rialto as doorman. Worked there for a time
and was then promoted to the position of
manager, at which spot he remained for two
years before going over to the Broadway.
PATTY LOU SEFF, daughter of Manager
Ely E. Seff, Garden Theatre, Davenport, la.,
is the avid reader of Motion Picture Herald.
Being the showman that he is, Seff is doubt-
less breaking in Patty Lou at a tender age.
lay
Showmen s
Calendar
MAY
1st May Day— Child Health
2nd Bing Crosby's Birthday
3rd Mary Astor's Birthday
5th Alice Fay's Birthday
7th Gary Cooper's Birthday
8th Mothers' Day
9th Commander Byrd at North Pole
1926
10th Clarence Brown's Birthday
I Ith Minnesota Admitted to Union
1858
12th Florence Nightingale, Founder of
Nursing, Born 1820.
Admundsen North Pole Flight
1926
1 3th Jamestown, Va., settled 1607
16th Abraham Lincoln nominated I860
17th Maureen O'Sullivan's Birthday
18th Peace Day
21st Lindbergh's Flight, New York to
Paris, 1927
Robert Montgomery's Birthday
23rd South Carolina Admitted to
Union 1788
Herbert Marshall's Birthday
Capt. Kidd, Famous Pirate, Exe-
cuted 1701 in London
26th Al Jolson's Birthday
29th Wisconsin admitted to Union
1848
30th Memorial Day
Ben Bernie's Birthday
PAUL M. JOHANCEN
at the Capitol in Harrisburg, Pa., started as
usher-manager of the Capitol Theatre and
when the Paxtang and Star Theatres were
added to the Hill Amusement Circuit, was
made manager of the Capitol in addition to
doing the advertising for all three houses.
Well, Johancen, we shall anticipate hearing
from you, so please send along those reports.
Harrisburg is well represented in our sec-
tion, and we look forward to a little lively
competition.
V
A. B. MORRISON
manages the Warner Theatre in Memphis,
Tenn., and has been associated with local
theatres and various local amusement promo-
tions, both legitimate and screen, for a period
covering 30 years. Morrison has worked at
Loew's Palace, Majestic, Pantages and oper-
ated dramatic stock and straight vaudeville
for several years. This new member is no
stranger to our pages and has already con-
tributed, but this is just the official Round
Table welcome which we extend to all new
members.
V
H. E. HARRINGTON
in Hope, Arkansas, is managing the New
Theatre, one of R. V. McGinnis' houses.
This showman started in the business as as-
sistant manager of the Liberty Theatre in
Jonesboro, Ark., and is now working for one
of our good friends. Remember, Gene, sign-
ing on the dotted line means that you are
morally obligating yourself to keep us posted
on your activities, so let's hear from you
real soon.
V
S. K. KLEINERMAN
manages the Roosevelt Theatre in Pitts-
burgh, Pa., an independent house. Pre-
viously Kleinerman was assistant manager of
the Harlem Casino, a large cabaret in Pitts-
burgh, before entering the theatre. Saul
says the Roosevelt is the first house he has
ever managed, so we extend a cordial invi-
tation to him to tell us hows he puts over
his shows.
V
SIDNEY GINSBERG
is the assistant manager of the Bell Cinema
in Brooklyn, and started with Loew's as an
usher, later as a reel boy. Eventually Sid
joined the Museum Theatre Corporation as
an usher and was later promoted to his pres-
ent position. Between Ginsberg and De-
borah Washer, we expect to have this cir-
cuit well represented and meet them person-
ally soon.
V
WILLIAM B. BUSAY
is the assistant manager at the Princess The-
atre in Montreal and is another Famous
Players theatreman to join our ranks. In
1930, leaving his position as a structural
draftsman, Bill started as spare time usher
at the Princess, then was promoted to chief
of service and now is assistant at that house,
from which spot we look forward to hear-
ing from him frequently.
March 2 6, 1938
MOTION PICTURE HERALD
75
THE RELEASE CHART
Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release
later than the date of this issue are listed under "Coming Attractions." Letter in parentheses after title denotes audience classi-
fication of production: (A) Adult, (G) General. Numerals following audience classification are production numbers. Dagger symbol
indicates picture is of the 1 937-38 season.
ADVANCE
Running Time
Title Star Rel. Date Minutes Reviewed
Dawn to Dusk Margaret Morris-Bill Edward* Nov. I,'37t
Night Nurse Joby Jordan-Jo Carr Jan. I5,'38t
Now Is the Time Joby Jordan-Jo Carr Nov. I5,'37t
Squadron "B" Margaret Morris-Bill Edwards Sept. I5.'37t
AMBASSADOR-CONN
Title Star
Anything for a Thrill Frankie Darro-Kane Richmond.
Fighting Texan, The Kermlt Maynard-Elalne Shepard . . June
Roaring Six Guns Kermit Maynard-Beryl Wallace. . .Oct.
Rough Riding Rhythm Kermlt Maynard-Mary Hayes Aug.
Swing It, Professor (G) Pinky Tomlin-Paula Stone Nov.
Thanks for Listening Pinky Tomlin-Maxine Doyle July
Whistling Bullets Kermlt Maynard-Harlene Wood. .. May
Young Dynamite Frankie Darro-Kane Richmond. . .Sept.
Running Time
Rel. Date Minutes Reviewed
June 15, '37
22.'37
I5,'37t
I5.'37t
I5,'37t.. ."60. Nov. I3,'S7
1 2, '37
3/37
I5.'37t
CELEBRITY
Title
Rel.
Running Time
Date Minutes Reviewed
Star
Coming
For Love of You F. Foresta-Riscoe and Wayne 69
Kiss Me Goodbye M. Schnelder-Rlscoe and Wayne 62
COLLECTIVE FILM PRODUCERS
Title Star
Green Fields (G) Helen Beverley-M. Goldstein..
Coming
Riverside Drive
Uriel Aeesta
Yankel the Blacksmith
Yankel— Boile
Running Time
Rel. Date Minutes Reviewed
..Oct. Il,*37t.. .105. Jan. I5,*38
COLUMBIA
Title Star
All American Sweetheart (G) . .Scott- Cotton -Patricia Fan-.
Awful Truth, The (G) Irene Dunne-Cary Grant Oct.
(Exploitation: Dec. 4, '37. p. 76; Dec. 18. '37, p. 65; Jan. 8738,
84, 86; Feb. 5. '38, p. 84.)
Cattle Raiders Chas. Starrett-lris Meredith Feb.
Counsel for Crime (G) Otto Kruger-Jacqueline Wells Sept.
Criminals of the Air (G) Rosalind Kelth-Chas. Qulgley Apr.
Dangerous Adventure, A Don Terry- Rosalind Keith Aug.
Devil Is Driving, The (G) Richard Dix-Joan Perry June
(Exploitation: Aug. 21, '37, p. 78; Sept. II, '37, p. 84; Oct. 30/37,
p. 66; Jan. 29, '38. p. 84.)
Fight to the Finish, A Don Terry- Rosalind Keith June
(See "Taxi War," "In the Cutting Room," May I, '37.)
Frame Up, The Paul Kelly-Jacqueline Wells May
(See "Right Guy," "In the Cutting Room," May I, '37.)
Game That Kills, The Chas. Qulgley-Rita Hayworth Sept,
Girls Can Play Chas. Qulgley-Jacquellne Wells.. June
Headin' East (G) Buck Jones-Ruth Coleman Dec.
Heroes of the Alamo Lane Chandler-Earl Hodglns Feb.
Hollywood Round-up (G) Buck Jones-Helen Twelvetreos Nov.
I'll Take Romance (G) Grace Moore-M. Douglas Dec.
(Exploitation: Mar. 12, '38. p. 64.)
I Promise to Pay (G) Leo Carrillo-Chester Morris Apr.
(Exploitation: Apr. 3, '37, p. 64.)
It Can't Last Forever (G) Betty Furness-Ralph Bellamy July
It Happened in Hollywood Richard Dix-Fay Wray Sept.
(See "Once a Hero," "In the Cutting Room." Apr. I7,'37.)
It's All Yours (G) Francis Lederer-M. Carroll Sept.
(Exploitation: Nov. 1 3, '37, p. 62.)
League of Frightened Men (G). Walter Connolly- Irene Hervey May
Life Begins with Love (G) Jean Parker-D. Montgomery Oct.
Little Miss Roughneck Edith Fellows-Leo Carrlll* Feb.
(See "In the Cutting Room," Dec. 4,'37.)
Lone Wolf In Paris Francis Lederer- Frances Drake. ..Mar.
Lost Horizon (A) Ronald Colman-Jane Wyatt Sept.
(Exploitation: Sept. 5, '36. p. 75; Mar. 6. '37, p. 89; May 22, '37,
Aug. 28,'37, pp. 96, 100; Oct. 30, '37, pp. 84, 97; Nov. 20,'37,
Feb. 5,'38, p. 82.)
Making the Headlines (G) Jack Holt-Beverly Roberts Mar.
(Reviewed under the title, "The House of Mystery.")
Motor Madness Rosalind Keith-Allen Brook Apr.
(See "Speed Mad," "In the Cutting Room," Feb. 20, '37.)
No Time to Marry (Q) Mary Astor-Rlchard Arlon Jan.
Murder In Greenwich Village
(G) Fay Wray-Rlchard Arlen Oct.
Old Wyoming Trail, The Charles Starrett- Barbara Weeks.. Nov.
One Man Justice Charles Starrett- Barbara Weeks.. July
Outlaw: of the Orient Jack Holt-Mae Clarke Aug.
Running Time
Rel. Date Minutes Reviewed
Nov. 30,'37t 62. Dee. 25,'37
2l/37t 92. Oct. 9,'37
p. 82; Jan. 29, '38, pp. 83,
I2,'38t
I4.'37t 62. Oct 23/37
30,'37 61. Nov. 6/37
I. '37 59
25,*37 68. July 24,'37
pp. 84, 87: Deo. 1 8. '37,
30,'37 59
I. "37.
.59.
2l,'37t 56
21/37 60
I3,'37t.. .67. Nov. 27/37
I7,'38t 75
I6,'37t 64.0ot. 23/37
25,'37t.. . .85. Dee. 25/37
21/37 65. Feb. 27/37
5/37 68. Aug.
7/37f 67
14/37
I. '37 80. Aug. 7/37
25/37 65. July
7/37t 68. Oct.
23/38t 64
24/37
9/37
24,*38t 67
l/37t...M8.Feb.
p. 92; July 31/37,
p. 94; Dee. 25/37,
27/37
p. 80;
p. 56:
0/38t 66. Jan. 8/38
5/37.
IO/38t....64.Mar. 5/38
l6/37t....68.Nov.
6/37t 56 ,
I ,'37 59 ,
20/37 61
8/37
NOTE: The totals for running time are the official figures an-
nounced by the home offices of the distributing companies.
When a production is reviewed in Hollywood, the running time
is as officially given by the West Coast studio of the company at
the time of the review, and this fact is denoted by an asterisk(*)
immediately preceding the number. As soon as the home office has
established the running time for national release, any change from
the studio figure is made and the asterisk is removed.
Running times are subject to change according to local conditions.
State or city censorship deletions may cause variations from the
announced and published figures; repairs to the film may be an-
other reason.
.58
• 56 •••••••
.79. Feb. 5/38
37..
37..
37..
38t.
37t.
37t.
37..
.58
.58
.65. Aug. 28/37
.55
.59. Dec. 4/37
.78. Mar. 5/38
.60
Outlaws of the Prairie Charles Starrett- Donald Grayson .. Dec. 3l,'37t.
Paid to Dance Don Terry- Jacqueline Wells Nov. 4/37t.
Penitentiary (A) Walter Connolly-Jean Parker Jan. I7,'38t.
'Exploitation: Feb. 26/38. p. 72; Mar. 5/38, p. 58.)
Rangers Step In. The Bob Allen-Eleanor Stewart Aug. 8,
Reckless Ranger Bob Allen-Louise Small May 30,
Roaring Timber (G) Jack Holt-Grace Bradley July 4,
Rolling Caravans Jack Luden-Eleanor Stewart Mar. 7,
Shadow, The (G) Chas. Quigley-Rlta Hayworth Dec. 9,
She Married an Artist (A) John Boles-Lull Deste Nov. 25,
Speed to Spare Dorothy Wllson-Chas. Qulgley May 4,
(See "Racing Luck," "In the Cutting Room," Feb. 13/37.)
Squadron of Honor Don Terry-Mary Russell Jan. 20,'38t. . . .55.
(See "The American Legion," "In the Cutting Room," Nov. 6/37.)
Start Cheering (G) Jimmy Durante-Joan Perry Mar. 3/38t.
Thunder In the City (G) Edw. G. Roblnson-Lull Deste Apr. 25/37..
Trapped by G-Men (G) Jack Holt-Wynne Gibson Oct. 27/37f.
Two Fisted Sheriff Charles Starrett- Barbara Weeks.. June 15/37.
Two Gun Law Charles Starrett-Peggy Stratford . .Apr. 7/37.
Under Suspicion (G) Jack Holt-Kath. DeMllle Dec. I6,'37f.
Venus Makes Trouble James Dunn-Patrlela Ellis May 14/37.
(See "In the Cutting Room," Apr. 3/37.)
Who Killed Gall Preston? Wyn Cahoon-Robert Paige Feb.
Wide Open Faces Joe E. Brown-Jane Wyman Feb.
(See "In the Cutting Room," Jan. 22/38.)
Woman Against the World Ralph Forbes-Alice Moore Mar.
Woman In Distress (G) May Robson-lrene Hervey Jan.
Women in Prison (A) Wyn Cahoon-Seott Colton Jan.
Coming
Call of the Rockies Chas. Starrett- Iris Meredith Apr.
Extortion Scott Colton-Mary Russell Apr.
Flight Into Nowhere (G) Jack Holt-Jacqueline Wells Apr.
Holiday Katharine Hepburn-Cary Grant. . . May
Law of the Plains Chas. Starrett-lrls Meredith May
Main Event, The Robert Paige-Jacqueline Wells... May
Paris on Broadway Lanny Ross
Stagecoach Days Jack Luden-Eleanor Stewart
There's Always a Woman (A).. Joan Blondell-Melvyn Douglas. ... Apr. 20,'38t . . . *80 . Mar. 19/38
Trail Blazer Buck Jones- Marjorie Reynolds. . .Apr. Il,'38t
When G-Men Step In (G) Don Terry- Jacqueline Wells Mar. 3l/38t 61. Mar. 19/38
You Can't Take It With You..L. Barrymore-Spring Byington
.79. Feb. 5/38
.76. Feb. 13/37
.65. Nov. 13/37
.59
.56
.67. Nov. 20/37
.58
38t.
38t.
38t.
37..
38t.
38t.
38t.
38t.
38t.
38t.
38t.
.61.
.67.
.69
.68. Feb. 13/37
.59. Mar. 12/38
.54
.58
"62. Mar. 19/38
CRESCENT
Running Time
Title Star Rel. Date Minutes Reviewed
Drums of Destiny (G) Tom Keene-Edna Lawrence June 12/37 "60. June 19/87
Law Commands, The Tom Keene-Lorralne Hayes May 12/37 60
Raw Timber Tom Keene-Peggy Keys July 6/37 63
Under Strange Flags Tom Keene-Luana Walters Apr. 12/37 64
DANUBIA
(Hungarian Dialogue)
Title Star Rel.
Blame It On Love Szleczky-Basthy Sept.
Helpl I Have Inherited Irene Agay Dec.
I Married for Love Kabos-Radal Feb.
Lady Seeks Room Zilahi-Kabos Mar.
Man of Gold Maria Egrl-F. Kiss Apr.
Meseanto Portzel-Torzs Oct
Miracle of Lourdes John Bara Nov.
My Daughter Is Different Turray-Kabos Oet.
Once a Week Kabos-Perczel Sept.
Scotchman In Hungary Radey-Oresl Apr.
Storm on the Pusta Klss-Komcar Apr.
Seeing Hungary Travelogue Sept.
(English Titles)
Sister Mary Javor-Sved Oot.
Tempest In a Charda Javor-Lazar Jan.
Texas Mammy Fedak Feb.
Three Spinsters Rajnay-Kabos Oct.
Toml (G) Pees!- Adam Sept.
Vickl (Country Ball) Javor-Rosg Barsony Sept.
fellow Roses Kabos Mar.
Running Time
Date Minutes Reviewed
6/37t 78
24/37t 88
4/38t 84
I0.'38t....9l
12/37 92
I5,'37t 87
I,'37t.. ..62
20/37t 88
IO/37t 74
12/37 95
5/37 78
l/37t 59
IO/37t 91
7/38t 90
I8,'38t....89
30/S7t 72
Il/37t 81. Oet.
25/37t 87
l,'38t. ..90
30/37
76
MOTION PICTURE HERALD
March 26, 1938
(THE RELEASE CHACT—CCNT'D)
Running Time
Rel. Date Minutes Reviewed
Title Star
Coming
Heart for Heart Pager-Szorenyi 83
Magnas Miksa Antal Pager 80
Neszty Lad, The Hungarian Fantasy 97
Room No. Ill Javor-Lazar 91
FIRST NATIONAL
I3,'37t..
6/37t..
pp. 80,
5,'37.
.61. Sept. 1 1, '37
.64. Oct. 23,'37
88; Jan. 22,'38,
.70.
15, '37 55
28,'37 86. July 24,'37
14/37 64. May 1/37
I2,'38t....59
15/37 58. Aug. 29/36
10/37
17/37 79. June 26/37
I9,'38t..
I5,'38t..
.97. Jan.
109. Dec.
(See also Warner Brothers) Running Time
Title Star Rel. Date Minutes Reviewed
Adventurous Blonde, The (G)
271 Glenda Farrell- Barton MacLane. .Nov.
Alcatraz Island (G) 264 John Litel-Ann Sheridan ..Nov.
(Exploitation: Dee. 18/37, p. 34; Dec. 25/37, p. 54; Jan. 8/38
pp. 64, 67; Mar. 5/38, p. 59.)
Back in Circulation (A) 266. ..Joan Blondell-Pat O'Brien Sept. 25/37t- •■ .82. Aug. 7/37
Case of the Stuttering Bishop,
The, 176 Donald Woods-Ann Dvorak June
Cherokee Strip 178 Dick Foran-Jane Bryan May
Confession (A) 158 Kay Francis-Ian Hunter Aug.
Dance, Charlie, Dance (G)
165 Stuart Erwin-Jean Muir Aug.
Daredevil Drivers, The, 279... Dick Purcell-Beverly Roberts. ... Feb.
Draegerman Courage (G) 168. .Jean Muir-Barton MacLane May
(Exploitation: Nov. 27/37, p. 78.)
Empty Holsters 179 Dick Foran-Patricla Walthall July
Ever Since Eve (G) 162 Marion Davies-R. Montgomery. . .July
Gold Is Where You Find It
(G) 255 George Brent-O. do Havllland Feb.
Hollywood Hotel (G) 253 Dick Powell- Frances Langford Jan.
(Exploitation: Jan. 22/38, p. 65.)
Love Is On the Air (G) 289... Ronald Reagan-June Travil Oct.
Marked Woman (A) 156 Betto Davis-H. Bogart Apr.
Men in Exile 174 Richard Purcell-June Travis Apr.
(See "In the Cutting Room," Nov. 21/36.)
Missing Witnesses (G) 273... Dick Purcell-Jean Dale Dee.
Mountain Justice (A) 161 Josephine Hutchlnson-G. Brent. ..Apr.
Mr. Dodd Takes the Air (G)
I5S Kenny Baker-Jane Wyman Aug.
(Exploitation: Oct. 30/37, p. 88.)
Over the Goal (G) 272 William Hopper-June Travis Oct.
Perfeot Specimen, The (G) 257.Errol Flynn-Joan Blondell Oct.
Prairie Thunder 180 Dick Foran-Ellen Clancy Sept.
Prince and the Pauper, The
(G) 152 Mauch Twins-Errol Flynn May
(Exploitation: May 29/37, p. 68: June 26/37, p. 121; July 3/37,
Feb. 12/38, p. 71.)
San Quentln (G) 163 Pat O'Brien- Humphrey Bogart.. .Aug.
She Loved a Fireman (G) 270. .Dick Foran-Ann Sheridan Dec.
Shi the Octopus (G) 268 Hugh Herbert-Allen Jenkins Dec.
Slight Case of Murder, A (A)
259 Edw. G. Robinson-Jane Bryan Mar,
Submarine D-l (G) 258 Pat O'Brien-George Brent Nov.
(Exploitation: Dec. 18/37, p. 67; Jan. 1/38, p. 57; Jan. 29/38, p. 82.)
Talent Scout (G) 166 Donald Woods-Jeanne Madden July 24/37 62. June
That Certain Woman (A) 254..Bette Davis-Henry Fonda Sept
(Exploltatloi: Sept. 25/87, p. 69.)
That Man's Here Again (G)
175 Mary Maguire-Tem Brown Apr.
They Won't Forget (A) 265... Gloria Dickson-Claude Rains Oct.
2/37t....6I.Oct.
10/37 96. Mar.
4/37
I l,'37t 61 -Oct.
24/37 82. May
22/38
25/37
16/37
6/37
30/37
22/37
21/37 86. July 31/37
I6.'37t 63. Oct.
23/37t 97. Oct.
11/37
8/37.... 120. Apr.
p. 68; Nov. 6/37,
7/37 70. Apr.
I8,'37t....57.0et.
Il/37t 54. Nov.
5/38t...*85.Feb.
27/37t... 105. Nov.
!8/37t....93.Aug.
9/37
2/37
17/37
p. 59;
3/37
16/37
13/37
12/38
13/37
12/37
7/37
7/37 58. Mar. 27/37
9/37t 95. June 19/37
.65. July 17/37
(See production article, "The Deep South," May 8/37, p. 16; exploitation: Nov. 13/37,
p. 69; Nov. 20/37, pp. 88, 92; Jan. 1/38, p. 58.)
West of Shanghai (G) 164 Boris Karloff- Beverly Roberts. . .Oct. 30/37.
(Reviewed under the title, "War Lord.")
Coming
Adventures of Robin Hood Errol Flynn-O. de Havilland May I4,'38t
(See production article, Dec. 25/37, p. 14.)
Beloved Brat (G) 267 Bonita Granville-Dolores Costello. .Apr.
Fools for Scandal (G) Fernand Gravet-Carole Lombard. .Apr.
Mr. Chump Johnnie Davis-Lola Lane
Mystery of Hunting's End Dick Purcell-Ann Sheridan May 2l/38t
(See "In the Cutting Room," Dec. 11/37.)
Secrets of an Actress Kay Francis-George Brent
Torchy Blane In Panama Paul Kelly-Lola Lane May 7/88t
(See "In the Cutting Room," Feb. 12/38.)
When Were You Born? Anna May Wong
Women Are Like That 261... Kay Francis-Pat O'Brien Apr. 23/38t
(See "This Woman Is Dangerous," "In the Cutting Room," Oct. 23 /37.)
30,'38t....62.Feb.
I6,'38t.. .*85.Mar.
19/38
19/38
FRANK NORTON
Title
(Greek Dialogue, English Titles) Running Time
Star Rel. Date Minutes Reviewed
Far frem the Crowd Mary Tsagonis Apr.
Ftohea Toy Mpoam Vasoula Manolidoy Sept.
Greece of 1938 Newsreels Jan.
Kalneurgea Zoe Rita Karmen Nov.
Reborn Elene Papadake Dec.
True Love Sophea Domogloy Oct.
7/37 82.
5/37t 96.
9,'38t....90.
7,'37t ... 1 15.
5/37t 90.
3/37t 85.
GB PICTURES
Running Time
Title Star Rel. Date Minutes Reviewed
Dr. Syn (G) 3603 Geo. Arllss-Margaret Lockwood. . .Oet. 15/37 81. Sept. 18/37
Gangway (G) 3605 Jessie Matthews-Nat Pendleton.. .Sept. 1/37 88. Aug. 28/37
Girl Was Young, The (G) 7004. Nova Pilbeam-Derrick de Marney..Feb. I7,'38t 70. Dec. 11/37
(Reviewed under the title, "Young and Innocent.") (See production article, Oet. 30/37.
P. 16.)
Title Star
I Was a Spy (re-issue) (G)
7013 Madeleine Carroll-H. Marshall.
King Solomon's Mines (G)
3618 Cedric Hardwicke-Roland Young
(See production article. May 22/37, p. 16.)
Look Out for Love 7002 Anna Neagle-T. Carminati
Non Stop New York (G) 7001.. Anna Lee-Desmond Tester
(Exploitation: Mar. 12/38, p. 65.)
Sailing Along (G) 7003 Jessie Matthews- Roland Young.
Sez O'Reilly to MacNab (G) . .
3602 Will Fyffe-Will Mahoney
(Reviewed under the title, "Said O'Reilly to McNab.")
Silent Barriers (G) 3608 Richard Arlen-LIIII Palmer....
(See "The Great Barrier," production article, Feb. 6/37,
p. 65; May 1/37, p. 81; June 26/37, p. 121; July 17,
81; Aug. 7/37, p. 94; Sept. 4/37, p. 96.)
Talk of the Devil (G) 3607 Ricardo Cortez-Sally Eilers
Tenth Man, The (G) 3622 John Lodge-Antoinette Cellier..
To the Victor (G) 7005 Will Fyffe-John Loder
Two of Us 3619 Jack Hulbert-Gina Maio
Where There's a Will 3624 Will Hay
Wife of General Ling (G) 7015. Griffith Jonos-Adrienne Renn..
Running Time
Rel. Date Minutes Reviewed
.Jan. l/38t....89.Sent. 23/33
.Aug. 26/37 76. July 3/37
..Jan. I5,'38t
..Nov. I7,'37t 70. Oct. 2/37
..Mar. l5/38t..87.Feb. 12/38
..Nov. 20/37 83. July 17/37
.Apr. 29/ 37 83. Feb. 27/37
p. 10; exploitation: Apr. 3/37,
37, p. 90; July 24/37, pp. 71.
..June 1/37 76. May 22/37
..May 15/37 65. Aug. 29/38
..Mar. I,'38t ....78. Feb. 19/JS
..July 10/37 64
..July 26/37 74
..Feb. l,'38t....70.Feb. 5/3«
Coming
l,'38f.
Asking for Trouble Jessie Matthews
Empty World Nova Pilbeam
Floating City No. I (re-issue) . Leslie Fenton-Conrad Veidt Apr.
Girl Must Live, A Lilli Palmer-Margaret Loekwood
Illegal Holiday John Lodge-Margaret Lockwood
Show Goes On, The Anna Neagle-T. Carminati Apr. I5,'38t-
Strange Boarders ,.Tora Walls- Reneo Saint Cyr
Unconquered Woman Anna Lee
Wedding Dream Nova Pilbeam
GRAND NATIONAL
Title Star Rel.
Bank Alarm 139 Conrad Nagel-Eleanor Hunt June
Boots of Destiny 204 Ken Maynard-Claire Dodd ..Sept.
Damaged Goods 175 Pedro de Cordoba Aug.
Forever Yours (G) 155 Benjamino Gigli May
Frontier Town 220 Tex Ritter Nov.
Girl Said No, The (G) 210. . . Robt. Armstrong- Irene H ervey . . . Sept.
Gold Racket, The (G) 138 Conrad Nagel-Eleanor Hunt Apr.
Here's Flash Casey (G) 211. ..Eric Linden-Boots Mallory Oct.
Hideout in the Alps 199 Jane Baxter-Anthony Bushell July
(Reviewed under the title, "Dusty Ermine.")
Hittin' the Trail 149 Tex Ritter-Jerry Bergh Apr.
Juggernaut (A) 154 Boris Karloff-Joan Wyndham Apr.
Killers of the Sea (G) l35....Capt. Wallace Casewell May
Love Takes Flight (G) 206 Bruce Cabot- Beatrice Roberts Sept.
Man in the Mirror, The (A)
112 E. E. Horton-Genevieve Tobin...Apr.
Mr. Boggs Steps Out (G) 216.. Stuart Erwin-Helen Chandler Nov.
Mystery of the Hooded Horse-
men 151 Tex Ritter-lris Meredith Aug.
Renfrew of the Royal Mounted
(G) 212 James Newill-Carol Hughes Oct.
Riders of the Rockies 150 Tex Ritter-Louise Stanley July
Shadow Strikes, The (G) 202.. Rod La Rocque-Lynn Anders Sept.
Sing, Cowboy, Sing (G) 145... Tex Ritter-Louise Stanley May
Small Town Boy (G) 205 Stuart Erwin-Joyce Compton Sept.
(Exploitation: Oct. 16/37, p. 84.)
Something to Sing About (G)
210 James Cagnoy-E. Daw Sept.
Spirit of Youth (G) 299 Joe Louis-Edna Mae Harris Dec.
(Exploitation: Feb. 19/38, p. 82.)
Sweetheart of the Navy 203 Eric Linden-Cecilia Parker June
Swing It Sailor (G) 215 Wallace Ford-Isabel Jewell Nov.
Tex Rides with the Boy Scouts
(G) 214 Tex Ritter Oet.
Trailin' Trouble 208 Ken Maynard Sept.
Two Who Dared (A) 113 Anna Sten-Henry Wllcoxon May
(Reviewed under the title, "A Woman Alone.")
Wallaby Jim of the Islands
213 Geo. Houston-Ruth Coleman Oct.
Date
25,'
3/
21/
18/
19/
3/
10,
22
23,
Running Time
Minutes Reviewed
37 61
37t....56'/»
37 59.Jnly 10/37
37...70'/s.J«>ne 12/37
37t.. -.58
37t..76'/2.May 29/37
'37...55'/2.May 1/37
'37t...58.0et. 9/S7
'37 75. Oet. 10,'M
3/ 37 58
30/37 64. Oet 17/3*
8/37 49. May 15/37
I7,'37f ....71. Aug. 7/37
24/37... 71%. Jan. 18/37
l2,'37t....e8.Nov. 28/S7
6/37.
.60.
8/37t....57.0ct. 10/37
2/37 56
IO/37t..6l'/2.July 17/97
22/37 59. Jane 5/37
24,'37t.... 61. Dee. 4/37
30/37t.
29/37t-
8/37t.
5/37t.
..93. Sept. 4/37
..86. Jan. 8,'M
6l'/2
.63. Nov. 13/37
6/37
29/37t.. •• 68. Nov.
24,'37t....57
8/37 73. June i,'J«
l5/37t....6I.Mar. 6/37
Coming
Death Takes a Cruise
Don't Lead With Your Heart.. Anna Sten
Flash Casey, Candid Cameraman. Eric Linden
Gorgeous Anna Sten
Honolulu Honeymoon
King of the Sierras 207 Rex Shiek
Love Me Again Anna Sten
Love Runs into Money
Murder at the Rancho Ken Maynard
Orchid Girl Anna Sten
Painter in the Sky
Renfrew Rides North James Newill
Rollin' Plains 217 Tex Ritter
Shadow Murder Case, The Rod La Roeque-Astrld Allwyn
(See "In the Cutting Room," Jan. 8/38.)
Snow Covered Wagons
Spy of Napoleon (G) R. Barthelmess-D. Haas
Utah Trail , Tex Ritter
Wallaby Jim in Trouble George Houston
98. Oet. U/38
March 26, 1938
MOTION PICTU RE HERALD
77
(THE RELEASE CHART— CONT'D)
GUARANTEED
Title Star Rel.
Luck of the Irish Richard Hayward Mar,
This Is China Dec.
Coming
Early Bird, The Richard Hayward
Irish and Proud of It Richard Hayward
(•anno Gaby Morlay
Running Time
Date Minutes Reviewed
l5,'38t..--83
I.»37t 68
HOFFBERG
Title Star Rel.
Ada Don't Do That Polish Film Oct.
Business In Distress Czech Film Oct.
Kathleen (G) Sally 0' Neil- Irish Cast Jan.
Old Curiosity Shop, The (G) ... Charles Dickens Story Dec.
Phantom of Santa Ft Nina ttuartaro- Norman Kerry Aug.
Song of the Lark Czech Film Dec.
Student's Romance, The (G)...Patric Knowles Oct.
Voice of India Hoefller Expedition Jan.
Coming
Hotel Paradise Swedish Film
I Give My Heart Gitta Alpar
Invitation to the Waltz Lilian Harvey
Trail of Jaguar Adventure Film
Volga Boatman, The Pierre Blanchar
Date
15
15/
22,
12,
I,'
8,'
10,'
28,
Running Time
Minutes Reviewed
37t...82
37t 90
38t 75. Feb. I9,'38
37t....74.Feb. 2,'35
37t....75
37t 90
37t 78. Aug. 10/35
38t....70
.82.
.78.
.74.
.55.
.90.
HUNGARIA
Title Star Rel.
Affair of Honor Gy Kabos Sept,
All Men Are Wild Paul Javor Oct.
Anniversary Imre Raday-lda Tnray Dec.
Bride from Tereake Paul Javor Oct.
Eighty Mile* an Hour Gy Kabos-M. Erdely Nov.
Exception Granted Imre Raday-Klarl Tolnay June
Hotel Springtime Gy Kabos- Anna Tekes Nov.
I Picked You for My Husband. . Paul Javor .Nov.
It Happened In Budapest Gy Kabos-Zlta Perezel Sept.
Man Sometimes Errs A. Tekes-A. Pager Feb.
Pay, Madame ...Paul Javor May
Sport of Love, The Gy Kabos-lda Turay Doe.
Sutyl, the Lusky Child Adam Klarl Jan.
Two Prisoners Paul Javor Oct.
Village Rogue, The M. Dayka-Z. Gregor Jan.
Date
II,
21/
10,'
I,
19/
II,
30,
4
21,
4,
30,
24/
11/
12,
21
Running Time
Minutes Reviewed
87+ 9 rls
37t 9 rls
37t 10 rls
37t 10 rls
37t 8 rls
37 9 rls
37t 10 rls
37t 9 rls
S7t 9 rls
38t 10 rls
37 8 rls
37t 8 rls
38t 9 rls
'37t 10 rls
■38t 10 rls
IMPERIAL
Title Star
Dead March, The (A) Boake Carter
Dynamite Dolaney Weldon Heyburn Jan.
With Pleasure, Madame Conrad Nagel-Marta Labarr Apr
Coming
Back from Ren* ,
Beauty Raeket
Deerslayor
H*nor Among Women
Night of Crime
Sky Girl
Running Time
Rel. Date Minutes Reviewed
..Sept. l5/37t....73.Sept. 11/37
2/38t....80
15/37 90
3l/37t....89.Jan.
3/37t..-.72.Dee.
9/37 89. July
3/37t....80.Sept.
28/37
8/38
4/37
3/37
4/37
56.)
2/37
METRO-GOLDWYN-MAYER
Running Time
Title Star Rel. Date Minutes Reviewed
Arsone Lupin Returns (G) 824. Virginia Bruee-Melvyn Douglas. .. Feb. 25/38t 81. Jan. 2>/S8
Bad Guy (G) 743 Bruce Cabot- Virginia Grey Aug. 27/37 69. Aug.
Bad Man of Brimstone (G) 812. Wallace Beery- V. Bruc* Dec.
Beg, Borrow or Steal (B) 814.. Frank Morgan-Florenee Rlee De*.
Between Two Women (8) 737.. Virginia Bruce- Fraaehot Tone July
(Exploitation: Jan. 1/38, p. 58.)
Big City (A) 801 Spencer Tracy-Lulsa Ralner Sept.
(Exploitation: Dee. 4/37, p. 72; Dec. 11/37, p. 78; Dee. 18/37. p. 64; Dec. 25/37, p.
Bride Wore Red, The (G) 804. .Joan Crawford- Franchot Tone Oct. 8,'37t. . . 103. Oct.
(Exploitation: Nov. 13/37, p. 62; Nov. 20/37, p. 92; Dee. 11/37, p. 78.)
Broadway Melody of 1938 (G)
739 Eleanor Powell-Robt. Taylor Aug. 20/37..
(Exploitation: Nov. 13/37, p. 62.)
Captains Courageous (G) 717. ..F. Bartholomew-Spencer Tracy June 25/37..
(See production artlde, Apr. 24/37, p. 12; exploitation: May 15/37, p.
p. 82; Aug. 7/37, pp. 91, 92; Aug. 21/37, pp. 76, 78; Aug. 28/37, p.
pp. 95, 97; Oct. 2/37, p. 77.)
Conquest (A) 805 Greta Garbo-Charles Boyor Oct. 22/37t ■ . . i 1 2. Oct. 30/37
(Exploitation: Dec. 4/37, p. 70; Oct. 11/37, p. 76; Jan. 8/38, p. 82.)
Day at the Races, A (G) 730.. Marx Brothers-Allan Jones June 11/37...
(See produetion article, Apr. 24/37, p. 12; exploitation: May 15/37, p.
p. 86; July 17/37, p. 89; Apr. 7/37, p. 91; Oct. 16/37, p. 84;
Double Wedding (G) 807 William Powell-Myrna Loy Oct.
.110. Aug. 21/37
.116. Apr. 3/37
94: July 31/37.
97; Sept. 4/37,
II I .June 19/37
94; July 10/37,
Jan. 22/38, pp. 64, 67.)
l5/37t....87.Sept. 25/37
(Exploitation: Dec. 11/37, p. 77; Jan. 8/38, p. 82; Mar. 19/38, p. 74.)
Emperor's Candlesticks, The
(G) 733 William Powell-Lulss Ralner July 2/37 89. July 3/37
Everybody Sing (G) 819 Allan Jones-Judy Garland Feb. 4,'38t 91. Jan. 22/38
Firefly, The (G) 809 Jeanette MaeDonald-Allan Jones. .Nov. 5/37t ... 138. July 24/37
(Exploitation: Dec. 4/37, pp. 71, 76; Dec. 25/37, pp. 55, 58; Jan. 15/38, p. 70.)
First Hundred Years, The (G)
826 Robt. Montgomery- V. Bruce Mar. I l,'38t. . . .73 . Mar. 12/38
Girl of the Golden West (G) 827. Jeanette MacDonald-N. Eddy Mar. I8/S8t . . . 121 . Mar. 19/38
(See production article, Feb. 5/38, p. 16.)
Good Earth, The (A) 741 Paul Munl-Lulse Ralner Aug. 6/37 139. Feb. 8/37
(See production article, July 11/36, p. 76; exploitation: Feb. 6/37, p. 72; Feb. 20/37,
p. 85; Apr. 3/37, p. 69; May 1/37, p. 83; May 15/37, pp. 96, 99; June 12/37, p. 94;
July 10/37, p. 87; Aug. 7/37, pp. 90, 92; Sept. 18/37, pp. 82, 85; Oct. 2/37, p. 76;
Oct. 9/37, p. 67; Oct. 23 /37, p. 82; Jan. 15/38, p. 64; Jan. 29/38, p. 84.)
Title
Star
Good Old Soak (G) 728 Wallace Beery-Betty Furness Apr.
(Exploitation: May 29/37, p. 67; Juno 26/37, p. 121.)
Hell Divers (re-issue) (G) Clark Gable-Wallace Beery June
Judge Hardy's Children 828 Lewis Stone-Miekey Rooney Mar.
(See "In the Cutting Room," Mar. 12, '38.)
Last Gangster, The (A) 810. ..Edw. G. Robinson-Rose Stradner. . Nov.
(Exploitation: Feb. 26/38, p. 69; Mar. 5/38, p. 60.)
Live, Love and Learn (G) 808.. Robt. Montgomery-R. Russell Oct.
London by Night (G) 740 George Murphy-Rita Johnson July
Love Is a Headache (G) 821. ..Gladys George-Franchot Tone Jan.
Madame X (A) 806 Gladys George-Warren William. . .Oct.
Manhattan Melodrama
(re-issue) (G) C. Gable-M. Loy-W. Powell July
Mannequin (G) 820 Joan Crawford-Spencer Tracy Jan.
(Exploitation: Feb. 5/38, p. 86.)
Man-Proof (A) 817 Myrna Loy-Franchot Tone Jan.
Married Before Breakfast (G)
736 Robt. Young-Floreneo Ri«e June
Merrily We Live (G) 825 Constance Bennett-Brian Ahsrne. Mar.
My Dear Miss Aldrich (G) 803. Edna May Oliver- W. Pldgeon. .Sept.
Naughty Marietta (re-issue)
(G) Jeanette MacDonald-E. Eddy Aug. 6/37...
(Exploitation: Dec. 25/37, p. 56.)
Navy Blue and Gold (G) 81 1.. Lionel Barrymore-Robt. Young.
Running Time
Rel. Date Minutes Reviewed
23/37 76. Apr. 24/37
4/37 109. Dec. 26/31
23/38t.. . .77
29/37t..
30/37...
I4,'38t..
l/37t..
2l/38t.
7/38t.
18/37.
4/38t.
I7.'37t.
.Nov.
Night Must Fall (A) 727 Robt. Montgomery-R. Russell Apr.
I9,'37t.
30/37..
Of Human Hearts (G) 822 Walter Huston-James Stewart Feb.
Paradise for Three (G) 818 Frank Morgan-Robt. Young Jan.
Parnell (G) 722 Clark Gable-Myrna Loy June
(See production article, Feb. 13/37, p. 16.)
4/37..
81
Nov.
13/37
..78
Oct.
23/37
69
July
24/37
..73
Jan.
15/38
. .72
Oct.
2/37
90
Apr.
28/34
..95
Dec.
18/37
. .71
Dee.
18/37
. .70
June
26/37
..95
Feb.
28/38
..73
Sept.
11/37
.105
Mar.
2/35
..94
Nov.
20/37
.117
Apr.
10/37
67
Feb.
6/37
.105
Feb.
12/38
.*75
Jan.
22/38
.119
Juno
12/37
, ,70
Apr.
24/37
.127
July
17/3*
68;
Jan.
23/37.
Dec.
24/37t..
.122. Do*.
28/S7
July
24/37
Apr.
2/37..
69. Mar.
27/37
May
14/37. .
94. May
18/37
May
7/87...
68. May
8/87
Nov.
26/S7t..
..80.N*v.
20/87
July
I7/S7
Romeo and Juliet (G) 1 100. ... Norma Shearer-Leslie Howard Apr. 16/37...
(See production article. Mar. 28/36, p. 16; exploitation: Jan. 9/37, p.
p. 79; Jan. 30/37, p. 83: Feb. 6/37, p. 77; Apr. 17/37, pp. 78, 79; Apr. 24/37, p. 84:
May 1/37, p. 80; May 8/37, p. 74; May 29/37, p. 70; June 26/37, pp. 118, 119, 123;
July 3/37, pp. 69, 70; July 17/37, p. 91; July 24/37, p. 80; July 31/37, p. 80.)
Rosalie (G) 816 Eleanor Powell-Nelson Eddy Dec.
(See production article, Nov. 6/37, p. 34.)
Saratoga (G) 742 Clark Gable-Jean Harlow July
(Exploitation: Aug. 28/37, p. 98.)
Song of the City (G) 724 Dean Jeffries-Margaret Lindsay. .Apr.
They Gave Him a Gun (A)
731 S. Tracy-G. Ge*rgo-F. Ten*.
Thirteenth Chair, The (G) 732. Madge Evans-Henry Danlell May
Thoroughbreds Don't Cry (G)
813 Mickey Rooney-Judy Garland Nov.
(Exploitation: Feb. 26/38, p. 69.)
Topper (G) 738 Constance Bennett-Cary Grant July
(Exploitation: Aug. 21/37, p. 75: Oct. 2/37. pp. 76, 77; Oct. 23/37. p. 84; 0*L 30/37,
p. 86; Nov. 29/37, p. 82; Dec. 11/37, p. 76; Dec. 18/37, p. 69; Jan. 22 /38, p. 66: Fob.
19/38, p. 86.)
Trader Horn (re-Issue) (G) ... Harry Carey-Edwlna Booth May reissue 128. Jan. 24/31
Way Out West (G) 734 Laurel and Hardy Apr. 18/37 64.Ja». 2/87
(Exploitation: July 17/37, p. 92.)
Women Men Marry, The (A)..
802 J. Hutchinson-George Murphy Sept.
Yank at Oxford, A 823 (Q) Robt. Taylor-M. O'Sullivan Feb.
(Exploitation: Mar. 12/38. pp. 63, 64; Mar. 19/38, p. 78.)
You're Only Young Onto (G)
815 Lewis Stone-Mickey Rooney Dee.
Coming
Marie Antoinette Norma Shearer-Tyrone Power
Port of the Seven Seas 829 Wallace Beery-M. O'Sullivan Apr.
(See "Madelon," "In the Cutting Room," Jan. 15/38.)
Swiss Miss 830 Laurel and Hardy Apr. 29,'38f .
(See production article, Feb. 26/38, p. 16.)
Test Pilot 831 C. Gable-M. Loy-S. Tracy Apr.
(See "In the Cutting Room," Jan. 8/38.)
Three Comrades Robt. Taylor- Margaret Sullavan .
(See "In the Cutting Room," Mar. 12/38.)
Toy Wife, The Luise Rainer-Melvyn Douglas...
Yellow Jack R.
IO/37t.
I8/S8t.
.6l.8*pt 11/17
1 03. Jan. 29/88
IO/37t....77.Nov. 27/37
l/38t.
. May
22,'38t.
6/38t.
June
Montgomery-Virginia Bruce . May 20,
MONOGRAM
3.'38t.
38t.
Title Star Rel.
Atlantic Flight (G) Dick Merrill-Paula Stone Aug.
Blazing Barriers (G) Edw. Arnold, Jr.-F. MeKlnney. . . July
Boy of the Streets (G) Jackie Cooper- Maureen O'Connor. . Doe.
(Exploitation: Jan. 8/38, p. 82; Jan. 15/38, pp. 65, 70; Mar.
P. 74.)
Bride for Henry, A (G) Anne Nagle-Warren Hull Sept.
Code of the Rangers Tim McCoy
County Fair (G) John Arledgo-Mary Lou Lender. .. Nov.
Danger Valley Jack Randall-Louis Wilde Nov.
Federal Bullets (G) Terry Walker-Mllburn Stone Oct.
God's Country and the Man Tom Keene Sept.
Hoosier Schoolboy (G) Mickey Rooney-Anne Nagel July
Land of Fighting Men Jack Randall Mar.
Legion of Missing Men Ralph Forbes July
Luck of Roaring Camp Owen Davis, Jr.-Joan Woodbury. . Nov.
My Old Kentucky Home (G) . . . Grant Richards- Evelyn Venable. . . Fob.
Outer Gate Ralph Morgan-Kay Llnaker Aug.
Painted Trail (G) .'. Tern Keene , Feb.
Paradise Isle (G) Warren Hull-Movlta July
(Exploitation: Sept. 18/37, p. 83.)
Port of Missing Girls (G) Judith Allen-Mllburn Stone Feb.
Riders of the Dawn (G) Jack Randall-Peggy Keys July
Romance of the Roekles Tom Keene-Beryl Wallace Dee.
Rose of the Rio Grande Movlta- John Carroll
(See "In the Cutting Room." Feb. 19/38.)
Running Time
Date Minute* Reviewed
25/37t....59.Sept. 25/87
4/37t....65.N*v. 20/87
8/S7t....76.Dee. M/S7
5/38, p. 60; Mar. 19/38,
29,
•37 1.... 58. Oct. 2/S7
..Mar. 9/S8t..
,'S7t....72.N*V. 20/S7
,'S7t....53
,'87t....6I.Oot. 38/87
•87t....58
,*37t....«2.Jnly S/I7
,'38t
,'S7t....62
,'37t....59
•88t....72.Fek. 12. 'S»
,'S7t....82
'38t 50. Mar. 19/38
•S7t....7S.Au0. 14/87
23/38t....65.Mar. 5/St
l4/S7t....55.Aug. 21/37
I3/S7t....53
Mar. IS/S8t..
73
MOTION PICTU RE H ERALD
March 26, 1938
(THE RELEASE CHACT—CCNT'E)
Running Time
Shadows of the Orient <G)..
Star
Rel.
Date
Minutes Reviewed
Anne Nagel- Weldon Heybura..
. . Feb.
2/S8t.
...65. Jan. 28/38
Regis Toomey- Esther Ralston
I8,'37t
Jack Randall- Kathleen Elliot
22,'37t.
...62. Sept. 25/37
Judith Allen-Grant Withers
8,'37t
Weldon Heyburn-I. Courtney
30,'37t
Tim McCoy-Nora Lane
. . Jan.
I2,'38t.
...57
I3,'37t.
...59
2/S8t
Coming
Circus Comes to Town Apr.
Female Fugitive Evelyn Venable-Craig Reynolds. . .Apr.
(See "In the Cutting Room," Mar. 19, '38.)
Marines Are Here, The May
Renegade Law Tim McCoy May
Romance of the Limberlost Milburn Stone
Two Gun Justice Tim McCoy
20,'38t.
6,'38T.
4,'38t.
I l,'38t.
Apr. 6,*38t.
PARAMOUNT
Running Time
Rel. Date Minutes Reviewed
..Oct. 29,'S7t....98.Sept. 25,'37
Aug. l3,'37t....97.Aug.
79, 84; Dec. 4,'37, p. 72; Jan.
7/37
15/38,
l2/37t..--90.Nov. 6/37
8/38t....90.Feb. 12/38
6/37t..-.67.Aug. 7/37
I9,'37t.. ..82. Nov. 20/37
IO/37t 66
4,'38t. . . 1 26. Jan. 15/38
73; Feb. 26/38,
.64. Sept. 11/37
*66.Mar. I2/S8
7/38t..
25/38t..
Il/38t..
7/37t..
..60. Nov.
. .56 . Feb.
. .70. Mar.
. .67. Dec.
. .95. Aug.
..88. July
..94. Oct.
6/37
12/38
5/38
18/37
21/37
10/37
2/37
4/38t....80.Dec. 25/37
30/37 85. July
2/37 56. July
25/37 70. July
31/37
3/37
24/37
Title Star
Angel (A) 3714 Marlene Dietrich-H. Marshall
(Exploitation: Jan. 29/38, p. 84.)
Artists and Models (G) 3702... Jack Benny-Gail Patrick
(Exploitation: Sept. 18/37, p. 83: Nov. 27/37, pp.
P. 64.)
Barrier, The (G) 3716 Leo Carrillo-Jean Parker Nov.
(See production article, Sept. 18/37, p. 14.)
Big Broadcast of 1938 (G) 3730. W. C. Fields-Martha Raye Feb.
(See production article, Nov. 20/37, p. 14.)
Blonde Trouble 3701 Johnny Downs-E. Whitney Aug.
Blossoms on Broadway (G)
3718 Edward Arnold-Shirley Ross Nov.
(See production article, Sept. 25/37, p. 16.)
Bluebeard's Eighth Wife Claudette Colbert-Gary Cooper Mar. 25/38t
(See "In the Cutting Room," Jan. 8/38.)
Born to the West 3721 John Wayne-Marsha Hunt Dee.
Buccaneer, The (G) 3728 Fredric March-Franciska Gaal Feb.
(See production artiele, Oct. 23/37, p. 14; exploitation: Feb. 12/38, p.
p. 68; Mar. 5/38, p. 61; Mar. 12/38, p. 64.)
Bulldog Drummond Conies Back
(G) 3725 J. Barrymore-Louise Campbell Sept. 24/37t.
Bulldog Drummond's Peril (G).J. Barrymore-Louise Campbell Mar. I8.'38t.
Bulldog Drummond's Revenge
(G) 3725 J. Barrymore-Louise Campbell. .. .Jan.
Cassidy of Bar 20 (G) 3756... Wm. Boyd-Frank Darien Feb.
Dangerous to Know (A) 3732... Anna May Wong-Aklm Tamlroff. . Mar.
Daughter of Shanghai (G) 3722. Anna May Wong-Chas. Biekford. . . Dec.
Double Or Nothing (G) 3707... Bing Crosby-Martha Raye Sept. I7,'37t
(Exploitation: Oct. 23/37, p. 82; Oct. 30/37, p. 84; Nov. 20/37, p. 97.)
Easy Living (G) 3652 Jean Arthur-Edw. Arnold July I6,'37t.
Ebb Tide (A) 3719 Oscar Homolka- Frances Farmer. . .Nov. 26/38t.
Every Day's a Holiday (A)
3726 Mae West-Edmund Lowe Jan.
(Exploitation: Mar. 12/38, pp. 62, 64, 66.)
Exclusive (G) 3653 F. MacMurray-Frances Farmer. . .July
Forlorn River (G) 3650 June M artel -Larry Crabbe July
Gnat Gamblni, The (G) 3648. Akim Tamlroff-Marlan Marsh June
High, Wide and Handsome (G)
3710 Irene Dunne-Randolph Scott Oct. l/37t . . . 1 12. July 24/37
(Exploitation: Dec. 4/37, p. 70; Jan. 1/38, p. 59; Jan. 22/38. p. 67; Jan. 29/38, p. 84.)
Hills of Old Wyoming (G)
3669 William Boyd-George Hayes Apr.
Held 'Em Navy (G) 3715 Lew Ayres-Mary Carlisle Nov.
Hepalong Rides Again (G)
3753 William Boyd-George Hayes Sept.
Hotel Haywire (G) 3645 Leo Carrlllo-Mary Carlisle June
I Met Him in Paris (G) 3644 . Claudette Colbert-M.Douglas May 28/37 86. May 29/37
(Exploitation: Oct. 9/37, p. 67.)
Internes Can't Take Money (A)
3639 Barbara Stanwyck-Joel McCrea.. . Apr.
(Exploitation: Aug. 28/37, p. 98.)
King of Gamblers (A) 3640. ..Lloyd Nolan-Claire Trevor Apr. 23/37 78. Apr. 24/37
Last Train from Madrid (G)
3646 Lew Ayres-Dorothy Lamour June
Love on Toast 3720 Stella Ardler-John Payne Dec.
Make Way for Tomorrow (G)
3641 Beulah Bondi-Victor Moore Apr. 30/37 92. May 1/37
(Exploitation: July 24/37, p. 80; July 31/37, p. 82; Sept. 11/37, p. 84; Sept. 25/37,
pp. 69, 70; Oct. 30/37, p. 88: Nov. 20/37, p. 92.)
Midnight Madonna (G) 3649. .. Warren William-Mady Cornell. . . . July 2/37 65. June 12/37
Mountain Music (G) 3647 Bob Burns-Martha Raye June 18/37 77. June 18/37
(Exploitation: July 17/37, p. 89; July 24/37, pp. 79, 81; Aug. 7/37, pp. 90, 92; Sept. 4/37,
p. 95; Sept. 18/37, p. 86; Oct. 23/37, p. 84; Dee. 4/37, p. 72.)
Murder Goes to College (G)
3633 Roscoe Karns-Marsha Hunt Mar. 5/37 71. Mar. 6/37
Night Club Scandal (G) 37l7..Lynne Overman-J. Barrymoro Nov. I9,'37t 70. Oct. 23/37
Night of Mystery, A (A) 3643. Roscoe Karns-Ruth Coleman May 21/37 75. May 22/37
North of the Rio Grande (G)
3670 William Boyd-George Hayes June
On Such a Night (A) 3704 Karen Morley- Grant Richards Aug.
(Exploitation: Nov. 6/37, p. 66.)
Partners In Crime 3711 Lynne Overman- Roscoe Karns Oct.
Partners of the Plains (G) 3755. Wm. Boyd-George Hayes Jan.
Plainsman, The (G) 3624 Gary Cooper-Jean Arthur Jan.
(Exploitation: Jan. 30/37, p. 85; Feb. 20/37, p. 82; Feb. 27/37, p. 83; Mar. 6/37,
Mar. 13/37, p. 80; Mar. 20/37, pp. 78, 82; Mar. 27/37, pp. BO, 82, 83; Apr. 3/S7,
Apr. 24 / 37, p. 93: May 29/37, p. 68; Aug. 21/37, p. 75.)
Romance in the Dark (G) 3731. Gladys Swarthout-John Boles Mar. 4/38t. . . .80. Feb. 19/38
Rustler's Valley (G) 3671 William Boyd-George Hayes July 23/37 60. July 10/37
Scandal Street (G) 3729 Lew Ayres-Louise Campbell Feb. I l,'38t. . . .62. Feb. 12/38
16/37 79. Apr. 17/37
5/37t....67.0ct. 23/37
8/37t....65.Aug.
4/37 66. May
21/37
22/37
9/37 79. Apr. 17/37
11/37 77. June 12/37
3/37t..-65
25/37 70. June 26/37
27/37t....73.Aug. 21/37
8/37t....62
28/38t....68.Dee.
I ,'37.... 1 13. Nov.
11/37
28/36
p. 91;
p. 16;
..62. Aug. 7/37
65. Sept
92. Aug.
82.)
63. Oct.
l5/37f....63.Sept.
2l/38t....72.Nov.
22/37t....58.0ct.
4/37
14/37
9/37
18/37
13/37
2/S7
24/37t....84.Nov.
14/37 80. May
3l.'37t- . . 1 15. Dec.
p. 83; Feb. 5/38,
Mar. 12/38, pp.
20/37
29/37
11/37
p. 83;
62, 64;
9/37.
.69.
Running Time
Title Star Rel. Date Minutes Reviewed
She Asked for It (G) 3708 Wm. Gargan-Orien Hayward Sept. I7,'37t 68. Sept. 4/37
She's No Lady (G) 3703 Ann Dvorak-John Trent Aug. 20/37t.
Sophie Lang Goes West (G)
3706 Gert. Michael-Larry Crabbe Sept. 1 0,'37f
Souls at Sea (G) 3705 Gary Cooper-George Raft Sept. 3/37 1...
(See production article, Jan. 30/37, p. 16: Jan. 8/38, p. 81; Feb. 19/38, p
Texas Trail (G) 3754 William Boyd-George Hayes Nov. 26/37t...
This Way Please (G) 3712 C. (Buddy) Rogers-Betty Grable..Oct.
Thrill of a Lifetime (G) 3727. Eleanore Whitney-Johnny Downs.. Jan.
Thunder Trail (G) 3713 Gilbert Roland-Marsha Hunt Oct.
(Exploitation: May 29/37, p. 67.)
True Confession (A) 3723 C. Lombard-Fred MaeMurray Dee.
Turn Off the Moon (G) 3642. ..Chas. Ruggles-Eleanore Whitney.. May
Wells Fargo (G) 3724 Joel McCrea-Franees Dee Dee.
(Exploitation: Jan. 1/38, p. 58; Jan. 8/38, p. 81; Jan. 29/38,
Feb. I9,'38, p. 85; Feb. 26/38. p. 70; Mar. 5/38, p. 60;
Mar. 19/38, p. 75.)
Wild Money 3651 Edward Everett Horton July
Coming
Bar 20 Justice Wm. Boyd- Russell Hayden
Bootoo Colin Tapley-Suratna Asmaka
College Swing Martha Raye-Burns & Allen Apr. 29,'38t
(See "In the Cutting Room," Feb. 12/38.)
Cocoanut Grove F. MacMurray-Harriet Milliard
Deputy Sheriff Wm. Boyd-Gwen Gaze
Doctor Rhythm Bing Crosby- Beatrice Llllle
(See "In the Cutting Room," Jan. 15/38.)
Good Night, Ladles Eleanore Whitney-J. Downs
Heart of Arizona 3757 Wm. Boyd-Natalle Moorhead Apr. 22/38t
(See "In the Cutting Room," Jan. 22/38.)
Her Jungle Love Dorothy Lamour-Ray Mllland Apr.
(See "In the Cutting Room," Dec. 25/37.)
Professor Beware Harold Lloyd-Phyllis Welch May
(See production article, Feb. 19/38, p. 16.)
Queens Local Lloyd Nolan-Mary Carlisle May
Stolen Heaven Gene Raymond-Olympe Bradna. . . May
(See "In the Cutting Room," Feb. 12/38.)
Texans, The Randolph Scott- Joan Bennett
Tipoff Girls (G) Lloyd Nolan-Mary Carlisle Apr.
Tropic Holiday Dorothy Lamour-Ray Mllland
You and Me George Raft-Sylvia Sidney May 27,'38t
(See "In the Cutting Room," Feb. 26/38.)
I5.'38t.
I3,'38f.
20,'38t.
6,'38t.
l/38t...*60.Mar. 19/38
RAY KIRKWOOD
Title
Masked Devil, The
Running Time
Star Rel. Date Minutes Reviewed
.Bobby Nelson-Donald Reed Apr. 4/37f
RELIABLE
Title Star
Coming
Apache Trail Bob Custer
Frontier Fury Bob Custer
Outlaw River Rln-Tin-Tin, Jr
Prairie Terror Bob Custer
Thundering Stampede Bob Custer
Running Time
Rel. Date Minutes Reviewed
REPUBLIC
Star
Rel.
Title
Affairs of Cappy Ricks, The
(G) 6027 Walter Brennan-Mary Brian May
All Over Town (G) 6020 Olson and Johnson Sept.
Arizona Gunflghter 7121 Bob Steele-Jean Carmen Sept.
Boothlll Brigade 6328 Johnny Mack Brown-C. Rochelle. .Aug.
Boots and Saddles (G) 7106 Gene Autry-Judith Allen Oct.
Born To Be Wild (G) 7020 Ralph Byrd-Dorls Weston Feb.
Bulldog Drummond at Bay (G)
6025 John Lodge-Dorothy Mackalll July
Call the Mesqulteers (G) 71 1 5. Three Mesqulteers-Lynn Roberts. . Mar.
Colorado Kid (G) 7123 Bob Steele-Marian Weldon Dec.
Come On. Cowboys (G) 6317... Bob Livingston-Ray Corrigan May
Dangerous Holiday (G) 6026. ..Ra Hould-Lynn Roberts June
Doomed at Sundown 6337 Bob Steele-Lorraine Hayes June
Duke Comes Back, The (G)
7018 Allan Lane-Heather Angel Nov.
Escape by Night (G) 7015 Wm. Hall-Anne Nagel Sept.
Exiled to Shanghai (G) 7019.. June Travis-Wallace Ford Dec.
Glamorous Night (G) 7017 Mary Ellis-Victor Jory Dec.
Gun Lords of Stirrup Basin
6336 Bob Steele-Louise Stanley May
Gunsmoko Ranch 6316 Bob Livingston-Ray Corrigan May
Guns In the Dark 6326 Johnny Mack Brown-C. Rochelle. .Apr.
Heart of the Rockies 7111 Bob Livingston-Ray Corrigan Sept.
Hollywood Stadium Mystery (G)
7021 Neil Hamilton-Evelyn Venable Feb.
It Could Happen to You 6016.. Alan Baxter-Andrea Leeds June
(See "In the Cutting Room," May 15/37.)
King of the Newsboys (G) 7009. Lew Ayres-Helen Mack Mar.
Lady Behavel (G) 7005 Sally Eilers-Neil Hamilton Jan.
Law Man Is Born, A 6327 Johnny Mack Brown-I. Meredith. .June
Mama Runs Wild (G) 7006 Mary Boland- Ernest Truex Jan.
Manhattan Merry-Go-Round
(G) 7001 Phil Regan-Ann Dvorak Nov.
(Exploitation: Jan. 15/38, p. 70.)
Meet the Boy Friend (G)
6018 Carol Hughes-David Carlyle July
Running Time
Date Minutes Reviewed
24/37 56. June 5/37
8/37 61. Aug. 28/37
20/37t...56
2/37 53
4/37t.. .59.July SI/37
l6/S8t..--66.Feb. 26/33
31/37 62. Nov. 13/37
7/38t...55.Mar. 5/38
6/37t 55. Dee. 18/37
24 /37 57. May 29/37
7/37 57. July 31/37
7/37 53
29/37t....64.Dee. 11/37
20/37t...-64.Sept 4/37
20/37t....64.Dee. 18/37
6/37t....60.May 15/37
10/37 53
5/37 56
14/37 56
6/37 1.... 56
2l/38t....65.Mar. 3/31
28/37 64
l8/38t....68.Mar. 19/38
5/38t 70. Jan. 1/38
21/37 61
l9/38t....67.Dee. 25/37
l3/37t....84.Nov. 13/37
12/37..... 63. July 31/37
March 26, 1938
MOTION PICTURE HERALD
79
ITHE RELEASE CHACT«C€NT*E)
Running Time
Minutes Reviewed
37 67
Title Star Rel. Date
Michael O'Halloran (Spec.) Wynne Gibson-Warren Hull May 15,'
(See "In the Cutting Room," Apr. 10/37.)
Old Barn Dance, The (G) 7l02.Gene Autry-Smiley Burnette Jan. 29,'38t . . . .60. Jan. I5,'38
Outside of Paradise (G) 7007. .Phil Regan -Penny Singleton Feb. 7,'38t. . . .68. Feb. 19, '38
Paroled— To Die (G) 7124 Bob Steele- Kathleen Elliott Jan. I0,*38t 55. Jan. 15/38
Portia on Trial (A) 6001 Frieda I nescort- Walter Abel Nov. 8,'37 72. Nov. 6, '37
Prison Nurse (G) 7008 Henry Wllcoxon-Marlan Marsh.. .Mar. I,'38t. . . .67. Mar. 1 2/38
Publit Cowboy No. I (G) 7105. Gene Autry-Ann Rutherford Aug. 23/37t 59. Oct. 9/37
Purple Vigilantes (G) 7114 Three Mesquiteers Jan. 24/38t. .. .58. Feb. 5/38
Range Defenders (G) 6318 Bob Livingston- Ray Corrigan June 30/37 56. July 24/37
Red Rope, The 6338 Bob Steele-Lois January July 19/37 60
Rhythm in the Clouds (G)
6017 Warren Hull-Patrieia Ellis June 21/37 62. July 3/37
Rldln' the Lone Trail 7122 Bob Steele-Claire Rochelle Nov. l/37t 56
Rootin' Tootin' Rhythm (G)
6307 Gene Autry- Armida May 12/37 60. May 8/37
Sea Racketeers (G) 6019 Weldon Heyburn-Jeanne Madden.. Aug. 16/37 64. Aug. 14/37
Sheik Steps Out, The (G) 6006. Ramon Novarro-Lola Lane Sept. 6/37 66
Springtime in the Rockies (G)
7101 Gene Autry-Polly Rowles Nov. 15,'
Thunder in the Desert 7125 Bob Steele-Louise Stanley Feb. 21,
Trigger Trio 7112 Ray Corrigan-Max Terhune Oct. 18,'
Wild Horse Rodeo (G) 7113. ..Three Mesquiteers Dec. 6/
Wrong Road, The (G) 7016. ... Richard Cromwell-Helen Mack Oet. II,'
Yodelin' Kid from Pine Ridge
(G) 6308 Gene Autry-Betty Bronson June 14,
Youth on Parole (G) 6022 Gordon Oliver-Marian Marsh Oet. 4,
37t....60.Nov. 27/37
'38t....56
'37t....56
37t 56. Dec. 18/37
'37t 62. Sept. 25/37
'37 60. June 26/37
37 62. Oct. 23/37
Coming
Arson Gang Busters Bob Livingston- Rosalind Keith.. .Mar. 28.'38t.
Call of the Yukon 7116 Beverly Roberts- Richard Arlen...Apr. Il/38t.
Feud Maker, The 7126 Bob Steele Apr. I8.'38t.
Invisible Enemy Alan Marshal-Tala Birell Mar. 29/38t.
Outlaws of Sonora Bob Livingston- Ray Corrigan Apr. 1 1 ,' 38t -
Romance on the Run Donald Woods-Patricia Ellis
Under Western Stars Roy Rogers-Smiley Burnetts Apr. I5,'38t.
23/38 60. July
4/37 67. May
22,'37t 65. Oct.
31/37
29/37
9/37
12/38
19/37.
1 01. Nov. 27/37
RKO RADIO
Running Time
Title Star Rel. Date Minutes Reviewed
Annapolis Salute (G) 802 James Ellison-Marsha Hunt Sept IO/37t... .65. Aug. 21/37
Behind the Headlines (G) 727. Lee Tracy-Diana Gibson May 14/37 58. June 12/37
Big Shot, The (G) 735 Guy Kibbee-Cora Withersnoon.. .July
Border Cafe (G) 730 John Beal-Armida June
Breakfast for Two (G) 737 Barbara Stanwyck-H. Marshall. .. Oct.
(Exploitation: Feb. 19/38, p. 83.)
Bringing Up Baby (G) 739 Kath. Hepburn-Cary Grant Feb. 18/38 102. Feb. 19/38
(Exploitation: Mar. 19/38, p. 72.)
Condemned Women (A) 813 Louis Hayward-Sally Eilers Mar. I8,'38t 77. Mar.
Crashing Hollywood 816 Lee Tracy-Joan Woodbury Jan. 7/38t 61
(See "Lights Out," "In the Cutting Room," Nov. 20/37.)
Damsel In Distress, A (G) 738. Fred Astaire-Burns & Allen Nov.
(Exploitation: Jan. 22/38, pp. 64, 66; Jan. 29/38, pp. 83, 86.)
Danger Patrol (G) 812 ..John Beal-Sally Eilers Dec.
Double Danger (G) 820 Preston Foster-Whitney Bourne.. .Jan.
Everybody's Doing It (G) 817. Sally Eilers-Preston Foster Jan.
Fight for Your Lady (G) 808.. John Boles-Ida Lupino Nov.
Fit for a King (G) 848 Joe E. Brown-Helen Mack Oct.
Flight from Glory (G) 736 Chester Morris-Whitney Bourne. ..Aug. 20/37 67. Aug.
Forty Naughty Girls (G) 803. .James Gleason-Zasu Pitts Sept 24,'37t 63. Sept.
Hawaii Calls (G) 846 Bobby Breen-Juanita Qulgley Mar. Il/38t 72. Mar.
Hideaway (G) 733 Fred Stone-Marjorie Lord Aug
High Flyers (G) 810 Wheeler and Woolsey
Hitting a New High (G) 814.. Lily Pons-John Howard
Hollywood Cowboy (G) 733 George O'Brien-Cecilia Parker... May 28/37 64. July
Life of the Party, The (G) 801. Gene Raymond-Harriet Hllllard. .Sept. 3/37t. .. .77. Aug,
(Exploitation: Oct. 23/37, p. 82.)
Living on Love (G) 809 James Dunn-Whitney Bourne Nov.
Maid's Night Out (G) 822 Joan Fontaine-Allan Lane Mar.
Make a Wish (G) 745 Bobby Breen-Basil Rathbone Aug.
Meet the Missus (G) 729 Victor Moore-Helen BrodvleV. ..June
Music for Madame (G) 804 Nino Martini-Joan Fontaine Oet.
New Faces of 1937 (G) 732 Joe Penner- Harriet Hilliard July
(Exploitation: Oct. 9/37, p. 70.)
Night Spot (G) 821 Allan Lane-Joan Woodbury Feb. 25/38t
(Exploitation: Mar. 12/38, p. 62.)
On Again — Off Again (G)
725 Wheeler and Woolsey
Outcasts of Poker Flat, The
(G) 710 Preston Foster-Jean Mulr.
Quick Money (G) 811 Fred Stone-Dorothy Moore.
Radio City Revels (G) 823 Bob Burns-Jaek Oakle
Rat, The (A) 862 Ruth Chatterton-Anton Walb
Riding On Air (G) 771 Joe E. Brown-Florence Rlc
Saturday's Heroes (G) 805 Van Heflin-Marian Marsh..
3,'37t....60.Nov.
28/38t 62. Jan.
l4/38t...67.Jan.
5/37t....67.0ct.
l5/37t....73.Sept.
13/37 58. July
..Nov. 26/37t... .70. Nov.
..Dec. 24,'37t....85.Dec.
20/37
29/38
1/38
2/37
4/37
14/37
4/37
5/38
31/37
20/37
4/37
31/37
28/37
I2,'37t....6l.0ct.
4/38t.. .*65.Mar.
27/37 77. Sept,
4/37 60. May
l/37t....8I.Sept. 18/37
2/37 100. July 10/37
30/37
12/38
4/37
29/37
.GO. Mar. 12/38
p. 85; July 31/37, p. 80.)
.Gene Raymond-Ann Sothern.
July
9/37 ,
68. July
17/37
Apr.
16/37 , .
68. Mar.
20/37
Dec.
I0,'37t..
..59. Nov.
27/37
Feb.
Il/38t..
. .90. Feb.
5/38
Jan.
2l/38t..
. .73. Nov.
27/37
June
18/37
. .71 .June
12/37
Oct.
8/37t..
. .60. Sept.
18/37
May
7/37...
. 116. May
8/37
. Dec.
3l/37t..
..72. Dec.
18/37
4/38t..
. .86. Dec.
25/37
(Exploitation: June 19/37
She's Got Everything (G) 818.
Snow White and the Seven
Dwarfs (G) 891 (Special) .... Walt
(Musical analysis, Feb. 12/38, p. 12; exploitation: Jan. 29/38, p. 82; Feb. 19/38, p. 82;
Mar. 5/38, p. 60; Mar. 12/38; p. 62; Mar. 19/38, p. 74.)
Stage Door (G) 806 Kath. Hepburn-Ginger Rogers Oet. 8/37t 92. Sept. 18/37
(See production article, Aug. 14/37, p. 16; exploitation: Dec. 11/37, pp. 77, 78; Dec. 25/37,
pp. 54, 58; Feb. 19/38, p. 84.)
Super Sleuth (G) 734 Jack Oakle-Ann Sothern July 16/37 70. July 17/37
There Goes My Girl (G) 728... Ann Sothern-Gene Raymond May 21/37 74. June 5/37
There Goes the Groom (G) 807. Burgess Meredith-Ann Sothern. .. Oct. 29/37t 65. Oct. 2/37
Reviewed
17/37
p. 84;
1/38
5/37
1/37
Running Time
Title Star Rel. Date Minutes Re
Toast of New York (G) 719 Edward Arnold- Frances Farmer. . .July 30/37 109. July
(Exploitation: Aug. 28/37, p. 86; Sept. 4/37, p. 96; Sept. 26/37, p. 68; Oct. 16/37,
Nov. 27, p. 80; Dec. 11/37, p. 78.)
Victoria the Great (G) 861 Anna Neagle-Anton Walbroek Nov. I2,'37t . . • 1 13. Sept. 25/37
(Exploitation: Nov. 6/37, p. 56; Feb. 19/38, p. 84; Mar. 12/38, p. 64.)
Windjammer 783 George O'Brien-Constance Worth. .Aug. 6, 37 58
(See "In the Cutting Room," May 29/37.)
Wise Girl (G) 815 Miriam Hopkins-Ray Milland Dee. 3l,'37t 70. Jan.
You Can't Beat Love (G) 731.. Preston Foster-Joan Fontaine June 25/37 62. June
You Can't Buy Luck (G) 726.. Vinton Haworth-Helen Mack Apr. 30/37 61. May
Coming
Blind Alibi Richard Dix-Whitney Bourne
Go Chase Yourself 825 Joe Penner-Lucille Ball Apr. 22/38t
(See "In the Cutting Room," Mar. 12/38.)
Gun Law George O'Brien-Rita Oehmen
Having Wonderful Time 819 Ginger Rogers-D. Fairbanks, Jr... May 27/38t
(See "In the Cutting Room," Oct. 9/37.)
Joy of Living 826 Irene Dunne-D. Fairbanks, Jr.. .May 6/38t
(See "In the Cutting Room," Jan. 8/38.)
Law of the Underworld (A) 827. Chester Morris-Anne Shirley May I3,'38t. . .*60. Mar. 19/38
Saint in New York Louis Hayward-Rose Stradner
(See "In the Cutting Room," Mar. 19/38.)
This Marriage Business (G) 824. Victor Moore-Vicki Lester Apr. 8/38t.. .*70.Mar. 19/38
Vivacious Lady 740 Ginger Rogers-James Stewart Apr. 15/38
(See "In the Cutting Room," Jan. 15/38.)
STATE RIGHTS
Title Star
Harlem on the prairie (G). Herbert Jeffries
Heroes of the Alamo (G)...Earl Hodgins ...
Nation Aflame (G) Noel Madison ..
Dist'r
. . . .Associated
Sunset Aug
Treasure Oct
Fred Scott Spectrum Feb.
Robt. Armstrong ...General June
Rangers Roundup (G).
Three Legionnaires (G)
What Price Vengeance?
(G) Lyle Talbot Rialto
Zamboanga (G) Native Cast ,
Coming
Adventures of Chico (G).. .Nature Film Woodard
Running Time
Rel. Date Minutes Reviewed
..Dec. 9/37. .*55. Nov. 27/37
19/37. .*75. Aug. 7/37
16/37... 76. Oct 23/37
l5/38t.*55.Feb. 5/38
15/37. .*60. Mar. 27/37
.June
.July
1/37... 57. June
17/37.. *65. July
12/37
17/37
Bros Apr. 10/38. . .60. Nov. 27/37
9/37 58. June
l0/37t...60.Oet
7/37 83. May
16/37 58. July
I4,'38t 66. Jan.
ll/38t....78.Dee.
19/38
17/37
13/37
26/37
30/37
8/S7
10/37
8/38
11/37
2l/38t....7I.Nov. 6/37
.71 .
22/37t..
7/S8t..
.68. Aug.
.60. Jan.
7/37
1/38
TWENTIETH CENTURY-FOX
Running Time
Title Star Rel. Date Minutes Reviewed
Ali Baba Goes to Town (G) 815. Eddie Cantor-June Lang Oet. 29/37t 81. Oet 23/37
(Exploitation: Jan. 29/38, p. 85; Feb. 5/38, p. 84; Feb. 19/38, p. 83; Feb. 26/38, p. 70.)
Angel's Holiday (G) 754 Jane Withers- Robert Kent June 4/37 71. May 8/37
Baroness and the Butler(A)835. Annabelia- William Powell Feb. I8,'38t 80. Feb.
Big Business (G) 759 Jed Prouty-Spring Byington June 18/37 61. Apr.
Big Town Girl (G) 822 Claire Trevor-Donald Woods Dee. 3/37T 70. Nov.
Borneo 807 Mr. & Mrs. Martin Johnson Sept. IO/37t . . . .75'/a . . .
(Exploitation: Jan. 8/38, p. 80; Jan. 15/38, p. 70.)
Bern Reckless (G) 758 Rochelle Hudson-Brian Donlevy. . July
Borrowing Trouble (G) 824 Jed Prouty-Spring Byington Dec.
Cafe Metropole (G) 750 Loretta Young-Tyrone Power May
(Exploitation: June 19/37, p. 84.)
Californian, The (G) 753 Ricardo Cortez-Marjorie Weaver.. July
Change of Heart (G) 829 Gloria Stuart- Michael Whalen Jan.
Checkers (G) 834 Jane Withers-Stuart Erwln Feb.
Charlie Chan at Monte Carlo
(G) 832 Warner Oland-Keye Luke Jan.
Charlie Chan at the Olympics
752 Warner Oland-Kath. DeMllle May 21/37
(See "In the Cutting Room," Mar. 6/37.)
Charlie Chan on Broadway (G)
811 Warner Oland-Joan Marsh Oct.
City Girl (A) 833 Ricardo Cortez-Phyllis Brooks Jan.
Danger — Love at Work (G)
808 Ann Sothern-Jack Haley Nov.
Dangerously Yours (G) 817 Cesar Romero-Phyllis Brooks Nov.
David Harum (G) 769 Will Rogers-Evelyn Venable May
(re-issue)
Dinner at the Rltz (G) 820. . . Annabella-Paul Lukas Nov.
45 Fathers (G) 821 Jane Withers-Thomas Beck Nov.
Great Hospital Mystery, The
(G) 751 Sally Blane-Thomas Beck May 14/37 59. Mar. 6/37
(Reviewed under the title, "Dead Yesterday.")
Handy Andy (G) 871 Will Rogers Aug
(re-Issue)
Happy Landing (G) 830 Sonja Henie-Don Ameche Jan.
Hawaiian Buckareo 828 Smith Ballew-Evalyn Knapp Jan.
(See "In the Cutting Room," Dec. 11/37.)
Heidi (G) 816 Shirley Temple-Jean Hersholt Oct.
(Exploitation: Dec. 4/37, p. 70.)
Hot Water (G) 814 Jed Prouty-Spring Byington Sept. 24/37t.... 58. July 17/37
International Settlement (G)
826 Dolores Del Rio-George Sanders. . Feb.
It Happened Out West 745 Paul Kelly-Judith Allen May
Judge Priest (re-Issue) 872. ..Will Rogers-Anita Louise Nov.
King George VI Coronation
870 Color Special July
Lady Escapes, The (G) 747 Gloria Stuart- Michael Whalen July
Lancer Spy (G) 809.. George Sanders- Dolores Del Rio.. Oct.
Life Begins In College (G)
810 Ritz Bros. -Gloria Stuart Oet.
(Exploitation: Nov. 13/37, p. 68; Jan. 1/38, pp. 57, 60; Feb. 5/38, p. 84.)
Love and Hisses (G) 825 Walter Wlnchell-Ben Bernie Dec. 3l/37t 84. Dee.
Love on a Budget (G) 836 Jed Prouty-Spring Byington Feb. 25,'38t 64. Jan.
Love Under Fire (G) 803 Loretta Young-Don Ameche Aug. 20,'37t 75. Aug
5/37t..
l2/37t..
.8 1. Oet. 2/37
.62. Sept. 25/37
14/37 85. Mar. 8/34
26/37t....77.Nov.
28/37t....7I.Oct.
13/37
23/37
l3/37t....8I.May 5/34
28/38t...l02.Jan.
I4/38T....6I
29/38
I5,'37t....88.0ct. 16/37
4,'38t.. .84. Jan. 29/38
7/37 56
l2/37t..,.79.Sept. 28/34
I5,'37t....28
23/37 63. June
8,'37t....84.0ct
5/37
9/37
l/37t....94.0ct. 2/37
25/37
8/38
14/37
80
MOTION PICTU RE HERALD
March 2 6, 193
(THE RELEASE CHART— CONT'D)
Running Time
Rel. Date Minutes Reviewed
Mar. 25,'S8t
Title Star
Mr. Moto's Gamble 841 Peter Lorre-Keye Luke
(See "In the Cutting Room," Mar. I2,'38.)
One Mile from Heaven (G)
802 Claire Trevor-Sally Blane
Rebecca of Sunnybrook Farm
(G) 837 Shirley Temple-Gloria Stuart.
Roll Along Cowboy 812 Smith Ballew-Cecella Parker..
Sally, Irene and Mary (G) 827. Alice Faye-Fred Allen
Second Honeymoon (G) 818 Loretta Young-Tyrone Power..
(Exploitation: Feb. 5, '38, p. 82.)
Secret Valley (G) 731 Richard Arlen-VIrglnia Grey..
She Had to Eat (G) 757 Rochelle Hudson-Jack Haley..
Sing and Be Happy 756 Anthony Martin-Dixie Dunbar....
(See "In the Cutting Room," May I, '37.)
Slave Ship (G) 748 Wallace Beery-Warner Baxter.
(See production article, Mar. 13, '37, p. 16.)
Tarzan's Revenge (G) 823 Glenn Morris- Eleanor Holm
Thank You, Mr. Moo (G) 831.. Peter Lorre-Jane Regan
Thin lee (G) 805 Sonja Henie-Tyrone Power....
(Exploitation: Oct. 9,'37, p. 66; Dec. 11/37, pp. 76, 78.)
Think Fast, Mr. Moto (G)
804 Peter Loire- Virginia Field...
This Is My Affair (G) 721 ... .Barbara Stanwyck- Robt. Taylor..
Under the Red Robe (G) 743.. Conrad Veidt-Annabella
Walking Down Broadway (G)
838 Claire Trevor- Michael Whalen...
Wee Willie Winkle (G) 760. . .Shirley Temple-V. McLaglen
(Exploitation: July 10, '37, p. 88; Aug. 7, '37, p. 92; Sept.
p. 68.)
Western Gold (G) 761 Smith Ballew-Heather Angel
Wife, Doctor and Nurse (G)
813 Loretta Young-Warner Baxter....
(Exploitation: Nov. 13/37, p. 62; Feb. 5/38, p. 83.)
Wild and Woolly (G) 806 Jane Withers-Walter Brennan....
You Can't Have Everything (G)
801 Alice Faye-Don Ameche
(Exploitation: Jan. 8/38, p. 82.)
Coming
Alexander's Ragtime Band T. Power-A. Faye-D. Ameche
Battle of Broadway, The Victor McLaglen-Loulse Heviek
Charlie Chan at the Ringside. .Warner Oland-Keye Luke
Four Men and a Prayer Loretta Young-Richard Green
Gypsy Jane Withers-Robt. Wilcox
(See "In the Cutting Room," Jan. 29/38.)
In Old Chicago (G) 840 Tyrone Power-Alice Faye Apr.
(See production article, Sept. 4/37, p. 48.)
Island in the Sky (G) 843 Gloria Stuart- Michael Whalen Apr.
Jesette 839 Simone Simon-Don Ameche June
(Soe "In the Cutting Room," Jan. 29/38.)
Kentucky Moonshine 844 Rltz Brothers-Tony Martin Apr. 29/S8t
Kidnapped Warner Baxter-F. Bartholomew
(See "In the Cutting Room," Feb. 26/38.)
Little Miss Broadway Shirley Temple-Jimmy Durante
Mr. Moto Takes a Chance (G)
819 Peter Lorre- Rochelle Hudson Apr. 8,'38t 63. Oct.
(Reviewed under the title, "Look Out, Mr. Moto.")
Racing Blood Lynn Bari- Dennis Moore
Raw Hide (G) 842 Smith Ballew-Evalyn Knapp Apr. 8,'38f. . . .59. Mar
Trip to Paris Jed Prouty-Shirley Deane
We're Going to Be Rich Gracie Fields-Victor McLaglen
..Aug. I3.'37t....68.july 24/37
..Mar. I8,'38t 81. Mar. 12/38
..Oct 8/37t..-.55
..Mar. 4/38t...85'/2.Mar. 5/38
..Nov. I9.'37t 79. Nov. 13/37
..Jan. 15/37 57. Feb. 13/37
..June 11/37 74. Aug. 7/37
June 25/37 64
July 2/37 92. June 19/37
Jan. 7/38t....70.Jan. 15/38
Dec. 24/37t 67. Nov. 27/37
Sept. 3/37t....78.Aug. 28/37
Aug. 27/37t....66.Apr. 17/37
May 28/37 99
May 21/37 82. June 12/37
Mar. I l/38t. . . .69. Feb. 5/38
July 30/37 99. July 3/37
4/37, pp. 94, 97; Oct. 9/37,
Aug. 27/37 56. Sept. 11/37
Sept. l7/37t....85.Sept. 11/37
Sept. IO/37t....64.July 24/37
Aug. 3/37t....99.July 31/37
I5.'38t- - . 1 10. Jan. 8/38
l/38t.. .
3/38t..
65. Mar. 19/38
30/37
UNITED ARTISTS
I l.*38t 91 . Fob. 19/38
2/37t....82
28/37...
8/37t. .
I9,'37t..
!8/38t..
Running T
Title Star Rel. Date Mlnut
Action for Slander (A) Clive Brook-Ann Todd Jan. I4,'38t 83
Adventures of Marco Polo (A).. Gary Cooper-Sigrld Gurie Mar.
(Exploitation: Mar. 5/38, p. 60.)
Adventures of Tom Sawyer (G)Tommy Kelly-May Robson Feb.
(See production article, Oct. 9/37, p. 16.)
Dark Journey (G) Vivien Leigh-Conrad Veldt July
Dead End (G) Sylvia Sidney-Joel McCrea Aug. 27/37t....93
(Exploitation: Sept. 16/37, p. 86; Sept. 25/37, p. 71; Nov. 20/37, p. 88; Dee. I
Dreaming Llpt (A) Elis. Bergner- Raymond Massey...May
Farewell Again (G) Leslie Banks-Flora Robson Oct.
52nd Street (G) Ian Hunter-Pat Paterson Nov.
Gaiety Girls, The Jack Hulbert-Patrlcia Ellis Mar.
(Reviewed under the title, "Paradise for Two.")
Goldwyn Follies, The (G) "Charlie McCarthy"- Edgar Ber-
gen-Rltz Bros.-Adolphe Menjou. .Feb.
(See production article, Nov. 13/37, p. 14; exploitation: Mar. 12/38, pp. 63, 63;
pp. 72, 74.)
Hurricane, The (G) Dorothy Lamour-Jon Hall Dee. 24/37t.
(See production article, Aug. 7/37, p. 16; exploitation: Nov. 20/37, p
p. 84; Feb. 12/38, pp. 70, 73; Mar. 5/38, p. 60.)
I Met My Love Again (G) Joan Bennett-Henry Fonda Jan.
Knight Without Armour (GK.Marlene Dletrlch-Robt. Donat July
(Exploitation: Aug. 21/37, p. 78; Sept. 11/37, p. 84.)
Love from a Stranger (A) Ann Harding-Basil Rathbone May
Men Are Not Gods (A) Miriam Hopkins-Gert. Lawrence. .Jan.
Murder on Diamond Row (G).. Edmund Lowe-Ann Todd Dee.
(Reviewed under the title, "The Squeaker.")
Nothing Sacred (G) Carole Lombard- Frodrie March.. .Nov.
I me
3 Reviewed
Aug. 14/37
4/38t...l04.Feb. 19/38
.Mar. 6/37
.Aug. 7/37
1/37, p. 76.)
.Mar. 6/37
. May 22/37
.Oet. 9/37
.N»v. 6/37
4/38 1.. . 1 09. Jan. 29/38
Mar. 19/38,
28,'38t.
23/37 t.
.102
94;
..80
.107.
14/37 87,
22/37 82
I0,'37t....77
26/37t....75,
Nov. 13/37
Feb. 5/38,
Jan. 15/38
June 19/37
Feb. 13/37
Jan. 2/37
.Sept. 11/37
Nov. 27/37
Jan. 8/38,
(See production article, Aug. 21/37, p. 16; exploitation: Dec. 18/37, p. 65
p. 88; Feb. 5/38, p. 84.)
Prisoner of Zenda (G) Ronald Colman-M. Carroll Sept. 3,'37t ... 101 . Sept. 4/37
(Exploitation: Dec. 18/37, p. 64.)
Running Time
Title Star Rel. Date Minutes Reviewed
Stand-in (A) Leslie Howard-Joan Blondell Oct. 29/37f 91. Oct. 9/37
(Exploitation: Nov. 27/37, p. 78; Dee. 18/37, p. 66.)
Stella Dallas (A) Barbara Stanwyck-John Boles Aug. 6/37t ... 1 1 1 . July 31/37
(Exploitation: July 31/37, p. 61; Sept. 25/37, pp. 69, 70; Oet. 2/37, p. 74; Oet. 9/37,
pp. 67, 69; Oct. 23/37, pp. 83, 85; Oct. 30/37, p. 86; Nov. 6/37. p. 66; Nov. 27/37,
p. 78; Dec. 4/37, pp. 77, 78; Feb. 19/38, p. 83; Mar. 19/38, p. 74.)
Storm in a Teacup (G) Vivien Leigh-Rex Harrison Feb. 25/38t 86. June 12/37
Walt Disney's Academy Award
Revue Five Award Winners June I8,'37t. - . .44
Walter Wanger's Vogues of
1938 (G) Warner Baxter-Joan Bennett Sept. I7.'37t . . . 108. Aug. 7/37
(Exploitation: Aug. 21/37, p. 74; Sept. 11/37, p. 82; Nov. 20/37, p. 92; Nov. 27/37,
p. 80; Dec. 18/37, p. 65; Jan. 1/38, p. 58; Jan. 29/38, pp. 82, 84; Feb. 5/38, p. 82.)
When Thief Meets Thief (A)..D. Fairbanks, jr.-V. Hobson. .. . June 4/37 87. May 8/37
(Reviewed under the title, "Jump for Glory.")
Woman Chases Man (G) Miriam Hopkins-Joel McCrea May
(See production article, Apr. 17/37, p. 12; exploitation: June
p. 88; Sept. 11/37, p. 83; Oet. 30/37, p. 84.)
You Only Live Once (A) Sylvia Sidney-Henry Fonda Jan.
(Exploitation: Jan. 30/37, p. 80; Mar. 6/37, p. 89; Mar. 20/37, pp. 76, 78; Apr. 3/37,
pp. 66, 71; June 26/37, p. 123; July 10/37, p. 87; Aug. 21/37, p. 74.)
Coming
Adventuress, The Madeleine Carroll-Henry Fonda
Divorce of Lady X, The (A). ..Merle Oberon-Laurence Olivier.. .Apr. I5,'38t 91. Jan. 15/38
Madamoiseile Docteur (A) Dita Parlo-John Loder 77. Dee. 16/37
Mutiny In the Mountains Raymond Massey- Valerie Hobson
Over the Moon Merle Oberon-Rex Harrison
Return of the Scarlet
Pimpernel, The (G) Barry Barnes-Sophie Stewart Apr. 29/38t 90. Nov. 13/37
South Riding (A) Edna Best-Ralph Richardson 90. Jan. 22/38
7/37 71. May 1/37
12/37, p. 92; July 3/37,
29/37.
.86. Jan. 30/37
UNIVERSAL
Rel. Date
. Dee.
5/37t .
.June
9/37.
26/37t
5/37t
30/38t
.Feb.
25/38t
Nov.
l4/37t
.May
.Oct.
3/37t
Running Time
Minute* Reviewed
37 1.... 63. Nov. IS/37
Title Star
Adventure's End (G) 2036 John Wayne-Diana Gibson..
Armored Car (G) 1004 Robert Wllcox-Judlth Barrel
As Good as Married (G) 1012.. John Boles-Doris Nolan May
Behind the Mike 2030 Wm. Gargan-Judith Barrett Sept.
Black Aces 2050 Buck Jones-Kay Linaker Sept.
Black Doll (G) 2014 Nan Grey-Donald Woods Jan
Border Wolves 2056 Bob Baker-Connie Moore Feb
Boss of Lonely Valley 2052 Buck Jones Nov.
California Straight Ahead (G)
1030 John Wayne-Louise Latimer May
Carnival Queen 2026 Dorothea Kent-Robert Wilcox Oct,
"Crime" of Dr. Hallet, The
(G) 2017 Ralph Bellamy-J. Hutchinson Mar.
Courage of the West 2054 Bob Baker-Lois January Dee.
(See "In the Cutting Room," Sept. 11/37.)
Empty Saddles (G) 1043 Buck Jones-Louise Brooks Dec.
Forbidden Valley 2035 Noah Beery, Jr.-F. Robinson — Feb.
(See "Mountains Are My Kingdom," "In the Cutting Room," Dec. 11/37.)
Girl with Ideas, A (G) 2015. ..Wendy Barrle- Waiter Pidgeon.. . Nov. 7/37t ■ ■ ■ • 68'/iNev,
I Cover the War (G) 1016 John Wayne-Gwen Gaze July 4/37 68.Jely
Idol of the Crowds (G) 2037. ..John Wayne-Sheila Bromley Oct.
Jury's Secret, The (G) 2019. ..Fay Wray-Kent Taylor Jan.
Lady Fights Back, The (G)2035. Irene Hervey-Kent Taylor Sept
Law for Tombstone 2051 Buck Jones-Muriel Evans Oot.
Let's Make a Night of It
(G) 2041 C. (Buddy) Rogers-June Clyde... Mar. 25/38f
14/37
1/37
ll/38t
....58
H.Jan.
22/38
57
59
....67. Apr.
....66
8/37
68. Mar.
12/38
....62. Oet.
24/36
IO/37t....62'/iOet.
l6/38t....65.Jan.
I9,'37t 63. Oet.
I0,'37t 59
t/37
10/37
2/37
15/38
28/37
l4/37t..
6/38t..
2/37...
l2/37t....84.Sept.
8; Oct.
27/37,
Love in a Bungalow (G) 1009.. Kent Taylor-Nan Grey June
Mad About Music (G) 2002 Deanna Durbln-Herbert Marshall. . Mar.
Man in Blue, The (G) 1020. .. Robert Wilcox-Nan Grey May
Man Who Cried Wolf. The
(G) 2023 Tom Brown-Barbara Read Aug.
Werry-Go-Round of 1938 (G)
2006 Bert Lahr-Allce Brady Nov.
Midnight Intruder (G) 2016. ..Louis Hayward- Barbara Read Feb.
Night Key (G) 1024 Boris Karloff-Jean Rogers May
(Exploitation: May 22/37, p. 87.)
Oh, Doctor! (G) 1013 Edward Everett Horton May
(Exploitation: May 22/37, p. 87.)
100 Men and a Girl (G) 2001. .Deanna Durbin- Adolphe Menjou. .Sept.
(See musical analysis, Sept. 18/37, p. 29; exploitation: Sept. 25/37, p.
p. 76; Oct. 9/37, p. 69; Nov. 6/37, pp. 56, 66; Nov. 20/37, p. 82; Nov,
Dec. 18/37, p. 68: Jan. 1/38, p. 60.)
Prescription for Romance(G)20l3Wendy Barrie-Kent Taylor Dee.
Reported Missing (G) 1006 Wm. Gargan-Jean Rogers Aug.
Road Back, The (G) 1005 Richard Cromwell-John King Aug.
(See production article, Apr. 24/37, p. 16; exploitation: July 3
p. 83; Oct. 9/37, pp. 66, 68.)
Singing Outlaw, The 2055 Bob Baker-Joan Barclay Jan.
Smoke Tree Range 1046 Buck Jones-Muriel Evans June
Some Blondes Are Dangerous
2018 Noah Beery, Jr. -Dorothea Kent. ..Nov.
Spy Ring, The (G) 2033 Wm. Hall-Jane Wyman Jan.
State Police 2029 John King-Constance Moore Mar.
(See "In the Cutting Room," Feb. 19/38.)
Sudden Bill Dorn 2053 Buck Jones-Evelyn Brent Dec.
That's My Story 2034 Claudia Morgan-Wm. Lundigan. . .Oct.
(See "In the Cutting Room," July 3/37.)
Trouble at Midnight (G) 2020. . N. Beery. Jr. -Catherine Hughes. .Oct.
We Have Our Moments (G)
1017 Sally Eilers-James Dunn Mar.
West Bound Limited 1008 Lyle Talbot-Polly Rowles July
Westland Case, The (G) 2024 .. Preston Foster-Carol Hughes Oct.
Wildcatter. The 1015 Scott Colton-Jean Rogers June
67. July 10/37
27/37 6».July 10/37
4/38t...96'/i.Mar. 5/38
30/37 67. May 22/37
29/37t....66.Sept. 4/37
.87. Oct.
.68. Jan.
.67. Apr.
23/37
29/38
24/37
16/37 67. Apr. 24/37
11/37
2/37.
p. 80;
l2/37t....66.Dee. 18/37
15/37 63.Au§. 7/37
..103. June 26/37
80; Sept. 18/37,
1/37.
1/37, p,
23/38t.
6/37..
..56...
..59...
28,'37t....64'/i
9/38t 61. Jan. 29/38
I8,'38t 61
I9,'37t 5*.
24/37t....62.
7/37t....68.N*v. 20/37
28/37 67. Apr. 3/37
11/37 66
3l/37t 63. Oet. 2/S7
6/37 76. Apr. 24/37
March 26, 1938
MOTION PICTURE HERALD
3!
(THE RELEASE CHAET--CCNT*E)
Star
Running Time
Rel. Date Minutes Reviewed
Title
Wings Over Honolulu (G)
1011 Wendy Barrle-Ray Mllland May 23/37 78. May I5.'S7
You're a Sweetheart (G) 2004. Alice Faye-George Murphy May 23,'37 96. Dec. I8,'37
(Exploitation: Feb. I2,'38, p. 72.)
Coming
Goodbye Broadway Alice Brady-Chas. Winninger Apr. I,'38t
(See "In the Cutting Room," Jan. 29,'38.)
Lady in the Morgue Preston Foster-Patricia Ellis Apr. 22,'38t
(See "In the Cutting Room," Mar. 19, '38.)
Last Stand, The 2029 Bob Baker-Constance Moore Apr. I,'38t
Nurse from Brooklyn Sally Eilers-Paul Kelly Apr. I5,'38t
(See "In the Cutting Room," Mar. I2,'38.)
Reckless Living Robt. Wilcox- Nan Grey Apr. 8,'38t
(See "In the Cutting Room," Feb. 26,'38.)
Sinners in Paradise John Boles-Madge Evans May 6,'38t
VICTORY
Running Time
Title Star Rel. Date Minutes Reviewed
Amateur Crook Herman Brlx-Joan Barclay Dec. I0,'37t ...58
Brothers of the West Tom Tyler-Lois Wilde Sept. 30,'37t 55
Feud of the Trail Tom Tyler-Harlene Wood May I ."37 56
Flying Fists Herman Brlx-Jeanne Martel July I, '37 62
Lost Ranch Tom Tyler-Jeanna Martel Nov. S0,'37t 56
Million Dollar Racket (G) Herman Brlx-Joan Barclay Oet. I,'37t 62. Nov. 20. '37
Mystery Range Tom Tyler-Jerry Bergb May I .'37 55
Orphan of the Pecos Tom Tyler-Joanna Martel Deo. 30,'37t 55
Sky Racket Herman Brix-Joan Barclay Sept. I,'37t 63
WARNER BROTHERS
(See also First National)
Running Time
Title Star Rel. Date Minutes Reviewed
Another Dawn (A) 106 Kay Francis-Errol Flynn June 26,'37 73. Apr. I0,'37
(See production article. Mar. 6, '37, p. 16.)
Blazing Sixes 129 Dick Foran-Helen Valkls June I2,'37 55
Blondes at Work 255 Glenda Farrell-Barton MacLane. . Feb. 5,'38f
Devil's Saddle Legion, The
130 Dick Foran-Anne Nagel Aug. 14/37 52
Expensive Husbands (G) 223. .. Beverly Roberts- Patrle Knowles. . Nov. 27/37t 62. Sept. 11/37
Fly-Away Baby (G) 125 Glenda Farrell-Barton MacLane. . June 19/37 60. June 12/37
First Lady (G) 210 Kay Francis-Preston Foster Dec. 4/37t 82. Sept. 11/37
(Exploitation: Feb. 19/38, p. 84.)
Footloose Heiress 123 Craig Reynolds-Ann Sheridan Aug. 21/37
(See "In the Cutting Room," Apr. 10/37.)
Go Getter, The (G) 115 George Brent-Anita Louise May 22/37 92. June 19/37
(Exploitation: Sept. 4/37, pp. 94, 97.)
Great Garrlck, The (G) 209 Brian Aherne-O. de Havilland Oct. 30/37 89. Oct. 2/37
He Couldn't Say No (G) 221... Frank McHugh-Jane Wyman.... .Mar. I9,'38t. . .*60. Dee. 11/37
(Reviewed under the title, "Larger Than Life.")
Invisible Menace (G) 224 Boris Karloff-Marle Wilson Jan. 22/38T 55. Oct. 23/37
(Reviewed under the title, "Without Warning.")
It's Love I'm After (G) 207 Leslie Howard-Bette Davis Nov. 20/37t 90. July 31/37
Kid Comes Back, The (G) 214. Wayne Morris-June Travis Feb. I2,'38t 61. Jan. 30/37
(Reviewed under the title, "Don't Pull Your Punches.")
Kid Galahad (G) 102 Edw. G. Robinson -Bette Davis... May 29/37 101. May 8/37
(Exploitation: June 5/37, p. 64; Sept. 4/37, p. 96.)
Land Beyond the Law 128 Dick Foran-Linda Perry Mar. 13/37 54....
Life of Emile Zola, The (G)
203 Paul Muni-Gale Sondergaard Oct. 2/37t. . . 1 16. July 10/37
(Exploitation: Oct. 2/37, p. 76; Oet. 9/37, p. 68; Nov. 27/37, p. 84; Dec. 25/37, p. 58;
Jan. 15/38, p. 65; Jan. 29/38, pp. 82, 84, 85; Feb. 12/38, p. 72.)
Love, Honor and Behave(A)2l6. Wayne Morris-Priseilla Lane Mar. I2,'38t. . .*70. Feb. 19/38
Marry the Girl (G) 116 Hugh Herbert-Mary Boland July 1/37 68. Aug. 14/37
Malody for Two (G) 117 James Melton-Patricia Ellis May 1/37 60. Jan. 16/37
Midnight Court (G) 124 Ann Dvorak-John Litel Mar. 6/37 60. Mar. 13/37
Publio Wedding 126 Jane Wyman-Willlam Hopper July 10/37 58
Penrod and His Twin Brother
(G) 226 Billy and Bobby Mauch Feb. 26/38t 63. Jan. 15/38
(See "In the Cutting Room," Oct. 30/37.)
Ready, Willing and Able (G)
112 Lee Dixon-Ruby Keeler Mar. 6/37 93. Feb. 6/37
(Exploitation: May 1/37, p. 78.)
Sergeant Murphy (G) 216 Ronald Reagan-Mary Magulre Jan. l/38t. . . .57. Dec. 11/37
Singing Marine, The (G) 101. .Dick Powell-Doris Weston July 3/37 105. July 10/37
(Exploitation: July 24/37, p. 80; Sept. 25/37, pp. 68, 71.)
Slim (G) 114 pat O'Brien-Henry Fonda June 12/37 80. July 3/37
Swing Your Lady (G) 211 H. Bogart-Loulse Fazenda Jan. 8/38t 79. Jan. 8/38
(Exploitation: Feb. 26/38, p. 68; Mar. 19/38, p. 75.)
Tovarich (G) 201 Claudette Colbert-Charles Boyer..Dec. 25/37t 98. Dec. 4/37
Varsity Show (G) 202 Dick Powell-Fred Waring Sept. 4/37t. . . 121 . Aug. 21/37
(See production article, July 24/37, p. 16; exploitation: Nov. 20/37, p. 94; Dec. 4/37,
p. 77; Jan. 1/38, p. 60.)
White Bondage (G) 125 Jean Muir-Gordon Oliver June 19/37 60. Mar. 13/37
Wine, Women and Horses (G)
218 Barton MacLane-Ann Sheridan.. .Sept. Il/37t 64. July 24/37
Coming
Accidents Will Happen (G) 222. Ronald Reagan-Gloria Blondell. . . Apr. 9/38t. . .*60. Feb. 26/38
Amazing Dr. Clltterhouse, The. Edw. G. Robinson
Angels with Dirty Faees James Cagney-Pat O'Brien
Boy Meets Girl James Cagney-Pat O'Brien
Cowboy from Brooklyn Dick Powell-Prlscilla Lane
(See "In the Cutting Room," Feb. 19/38.)
Crime School Gale Page-H. Bogart May, 28/38
(See "In the Cutting Room," Feb. 26/38.)
Defense Rests, The Ronald Reagan-Mary Magulre „
Running Time
Title Star Rel. Date Minutes Reviewed
Four's a Crowd .....E. Flynn-O. de Havilland-R.
Russell
Gold Diggers in Paris Rudy Vallee- Rosemary Lane
(See "In the Cutting Room," Mar. 19/38.)
Jezebel (G) 204 Bette Davis-Henry Fonda Mar. 26,'38t . . *I03. Mar. 12/38
Little Miss Thoroughbred Ann Sheridan-John Lltel
(See "Little Lady Luck," "In the Cutting Room," Feb. 12/38.)
Men Are Such Fools Wayne Morris-Priseilla Lane May 2l/38t
(See "In the Cutting Room," Jan. 22/38.)
Over the Wall 212 Dick Foran-June Travis Apr. 2/38t
Penrod's Double Trouble Billy and Bobby Mauch
(See "In the Cutting Room," Jan. 22/38.)
Singing Cop, The Dick Foran-Ann Sheridan
White Banners Claude Rains- Fay Balnter
(See "In the Cutting Room," Feb. 26/38.)
WORLD
Running Time
Rel. Date Minutes Reviewed
Sept. '37t....78.July 8/»7
4/17
Title Star
Don Quixote (G) Chaliapin
Life and Loves of Beethoven
(G) Harry Baur Dee. I5,'37t 82. Deo.
My Song of Lova Tito Sehlpa Mar. 31/37 79
Ski Chase Hannes Schneider Feb. I5,'38t. . . .73
Coming
Annie Laurie Will Fyffe
Aurora Sul Mare Italian Feature 67
Chanson D' Amour Tito Schipa
Grand Illusion (A) Erich von Strohelm- Dlta Parlo 120. July S/87
(Reviewed under the title, "La Grande Illusion)
Itto Simone Berriau
Love on Skl» Walter Rlmll
Marseillaise Pierre Renoir- Louis Jouvet
Monastery (G) Monastic Film Apr. I.'38t 55. Feb. 8/M
(Exploitation: Feb. 19/38, p. 84.)
Ninety Degrees South Antarctic Film
Second Bureau Jean Murat- Diana Korene
Secrets of Stamboul Valerie Hobson 79
Street Without a Nama Constant Reray-Pola lllery :
Song of Ceylon Basil Wright 39
Tendre Enemmie Simone Berriau
OTHER PRODUCT (FOREIGN)
Running Time
Title Star Dlst'r Rel. Date Minutes Reviewed
Adam's Tree (G) Elsa Merlin! Cine Lux Jan. It/38. . .78. Feb. 5/88
Affairs of Maupassant, The
(A) Lill Darvas Gallic Feb. 1 1/38. . .84. Feb. 12/18
Alibi, The (A) Erich Von Strohelm. . B. N. Film 95. Feb. 28/11
Angel's Pit, The (A) Amedo Nazzarl June 28/37
Big Fella (G) Paul Robeson British Lion 73. July 10/17
Bronze Sentries (G) Fosco Glnschettl ....Fenoroma Oct. 2/37
Club de Femmes (A) Danielle Darrieux . . Mayer-Burstyn ...Oct. 19/87. . .89. Oot. 23/37
Dance Program (A) Harry Baur Films Vog 120. Jan. 29/38
Dybbuk, The (A) A. Morewski Geist Apr. 15/38. . 122. Mar. 19/38
Edge of the World, The
(A) Finlay Currlo British I. E. Co 80. Aug. 14/37
Emil Und Die Detektlva. .. Fritz Rasp International 77
Fury Over Spain (G) Modern Film 55. Aug. 14/37
Gang Show, The (G) Ralph Reader General May 1/87
Generals Without Buttons
(A) Jean Murat Mayer-Burstyn ...Feb. 4/38. . .80. Jan. 29/88
Gobsek (A) Leonid Leonidov Amkino 74. Aug. 14/87
Gueule D'Amour (A) lean Gabln A. C. E 95. Feb. 5/38
"Housemaster" (G) Otto Kruger Assoc. British 95. Feb. 26/38
In the Far East (G) N. Begollubov Amkino Oct. 19/37. . .81 .Oct. 30/87
Jericho (G) Paul Robeson General 77. Sept. 4/87
King's People, The (G) John Drlnkwater Mindlln .May 1 1/37. . .70. May 22/87
La Damincella dl Bard (G). Emma Grammatloa. . I. C. I Feb. 5/38. . .77. Feb. 12/38
Last Night, The (G) I. R. Peltser Amkino Apr. 27/37. . .90. May 8/37
Lower Depths, The (A) lean Gabln Mayer-Burstyn ...Oct. 15/37.. .95. Sept. 25/37
Lucrezla Borgia (A) Edwige Feulllere ...European Oet. 12/37. . .78. Oet. 23/37
Mademoiselle Docteur (A).Dita Parlo United Artists 105. May 1/87
Make Up (G) N. Asther-J. Clyde. . Assoc. British 70. July 10/37
Mayerling (A) Charles Boyer Pax Films Sept. 13/37. . .91 Sept. 25/37
(Exploitation: Nov. 6/37, p. 56.)
Merlusse (G) Henri Poupon French M. P Jan. '38. . .67. Dec. 25/87
Merry Comes to Town (G).Zasu Pitts Sound City 77. June 5/37
Mutiny of the Elslnore,
The (G) Paul Lukas Assoc. British 77. Sept. 18/37
Nocturno (A) Ria Byron Schwab 90. Mar. 12/38
Orage (A) Charles Boyer Daven-Lauer 105. Feb. 12/38
Ora Ponclano (G) Chucho Solozano Prod. Sorla 105. May 15/37
Orphan Boy of Vienna
(G) Hans Olden General 77. Sept. 18/87
Our Fighting Navy (G)...H. B. Warner General 75. May 8/87
Pearls of the Crown (A)...Sascha Gultry Lenauer 115. June 8/87
Ruler, The (G) Emll Jannlngs Amer.-Tebli Oet. 15/37. . 1 20. Oct. 38/37
Silver Blaze (G) Arthur Wontner Assoe. British 70. July 17/37
Sisters In Arras (G) J. Sully-J. Day C. U. C 125. Deo. 25/87
Spanish Earth, The (A) Prometheus Aug. 28/37. . .58. Sept. 4/37
Thirteen, The (A) Ivan Novoseltsev Amkino ...85. July 17/87
Uncivilized (A) Dennis Hooy Box Office Nov. 23/87. . .77. Nov. 27/37
Wave, The (G) Native Cast Garrison Apr. 28/87. . .68. May 1/87
Wild Innocence (Q) Wendy Munr* Clneseund 94. May 28/87
World's In Love, The (A). Marta Eggerth Viennese May 18/37. . .85. Nov. 20/37
82
MOTION PICTURE HERALD
March 26, 1938
(THE RELEASE CHART— CONT'D)
SHCRT
El EMS
[Numbers immediately follow-
ing title designate date re-
viewed; for example, (8-1-37)
August 1, 1937.2
COLUMBIA
BROADWAY COMEDIES
Title Rel. Date Mln.
Back to the Woods .May 14/37. l9'/2. .
(3 Stooges)
Big Squirt, The ( 10-2-37) . Sept. I7.'37tl8
Charlie Chase
Bury the Hatchet (8-21-37). Aug. 6, '37. 19
Calling All Curtains .Oct. I,'37fl6....
Calling All Doctors .July 22/37. l9'/2. .
Cash and Carry (9-1 1-37) ..Sept. 3,'37tl8'/2. .
(3 Stooges)
Doggone Mixup (2-12-38) .. Feb. 4,'38t i8'/2 . .
Fiddling Around (2-19-38). Jan. 2l.'38tl7'/j. .
(Collins-Kennedy)
From Bad to Worse June 4,'37.I7
Charlie Chase
Goofs and Saddles July 2/37. l7'/2. .
Gracie at the Bat Oct. 29,'37tl7'/2. .
Andy Clyde
Grand Hooter (6-5-37) May 7.'37. I8'/j. .
Charlie Chase
Grips, Grunts and Groans
(3-27'37) (3 Stooges) Jan. 1 5/37. It....
He Done His Duty
(12-18-37) Dee. IO/37tl7'/2 . .
Andy Clyde
Knee Action (2-27-37) Jan. 9,'37.I7
Andy Clyde
Lodge Night June II, '37. 18
Andy Clyde
Man Bites Love Bug
(1-22-38) Dec. 24,'37tl8
Charlie Chase
My Little Feller May 2I,'37.I«
Andy Clyde
New News (4-17-37) Apr. I,'37. l7'/2. .
(Collins-Kennedy)
Oh What a Knight Nov. 22,'37tl6'/,. .
(Herman Blng)
Old Raid Mule, The Mar. 4,'38t.2 Ms.
Andy Clyde
Playing the Ponies
(10-23-37) Oct. I5,'37tl7....
(3 Stooge*)
Sitter Downers, The
(11-27-37) Nov. 26,'37tl6....
(3 Stooges)
Termites of 1938 (1-22-38). Jan. 7,'38tl7
(3 Stooges)
Three Dumb Clucks Apr. 17/37.17....
(3 Stooges)
Time Out for Trouble Mar. I8.'38t .2 rls.
Charlie Chase
Wee Wee Monsieur Feb. I8,'38tl7....
(3 Stooges)
Wrong Miss Wright, The.. June I8,'37.I7
Charlie Chase
BROADWAY FOLLIES
Brokers Follies (12-1 1-37) .. Dee. I5,'37t IO'/j. .
Drug Store Follies
(9-11-37) Sept. 3,'37tl0'/»..
Rooftop Frolics (10-16-37) . .Oct. I,'37tll....
Timberland Revels
(11-27-37) .Nov. 5,'37tl0....
COLOR RHAPSODIES
Air Hostess. The Oct. 22,'37t.8
Bluebird's Baby (3-12-38) .Jan. 21, '38t. 7....
Foolish Bunny, The Mar. Il,'38t
Foxy Pup, The (6-5-37) May 21, '37. .6'/i..
Gifts from the Air Dec. I8,'37t.7'/i. .
(re-Issue)
Hollywood Picnic ( I -15-38) .. Dec. I8.'37t.8
Horse on the Merry-Go-
Round, The Feb. l7/38t.6'/2. .
Indian Serenade July I6,'37..8....
Let's Go (4-17-37) Apr. 10/37. .7'/,..
Little Match Girl
(11-27-37) Nov. 5/37t.8'/j..
Mother Hen's Holiday May 7/37.. 7
Scary Crows (9-11-37) Aug. 20/37. .8. .. .
Skeleton Frolle (2-20-37) . ..Jan. 29/37. .7'/2..
Spring Festival (8-21-37) . ..Aug. 6/37. .8....
Stork Takes a Holiday, The. June 11/37. .8
Swing. Monkey, Swing
(10-2-37) Sept. 10/37.. 7'/2..
COLUMBIA TOURS
Fifty Years of Barter May 28/37. .»'/«..
Title Rel. Date Mln.
Haiti's Black Napoleon
(8-21-37) Aug. 6/37.-9....
Pirate Parts of the Carib-
bean July 2/37.. 9
COMMUNITY SING
(1st Series)
Community Sing (No. 3)
(6-5-37) May20/37.I0....
Community Sing (No. 4) . . . June 18/37. 1 0'/2. .
Community Sing (No. 5)
(9-11-37) July 24/37. IO'/j..
(2nd Series)
No. I (9-11-37) Aug. 20/37tlO. . . .
No. 2 (10-16-37) Sept. I7,'37tl0
No. 3 (10-16-37) Oct. I5,'37f IO'/2. .
No. 4 (12-11-37) Nov. 28/37tl0'/a..
No. 5— (1-22-38) Jan. 2l.'38tl0
No. 6— .Feb. 25/38tlO
No. 7— Mar. I8,'38t
HAPPY HOUR
Aladdin and the Wonderful
Lamp Dec. I8,'37t.3 rls.
Goose Girl, The .May 30/37. .3 rls.
Old Woman in the Woods,
The .Apr. 23/37. .3 rls.
KRAZY KAT CARTOONS
18. Krazy's Race of Time
(6-26-37) May 6/37.. 7....
19. Masque Raid, The .June 25/37. .7
20. Railroad Rhythm Nov. 20/37t .9'/2. .
21. Sad Little Guinea Pigs. Feb. 22,'38t.l rl..
22. Auto Clinic, The .Mar. 4/38t.6'/j. .
SCRAPPY CARTOONS
Canine Capers Sept.l6,'37t.6'/>. .
Clock Goes 'Round and
'Round (11-20-37) Oct. I6,'37f.6....
Dizzy Ducks (12-19-36) .. ..July 18/37. .6'/2. .
Fire Plug. The (I I- 13-37) .. Oct. I6,'37t.6
New Homestead, The
(2-12-38) Jan. 7/38t.7....
Scrappy's Music Lessen. . ..June 4/37. .7
Serappy's News Flashes
(1-22-38) Dec. 8,'37t.6
Serappy's Playmates Mar. M/38t.l rl..
Scrappy's Trip to Mars Feb. 4,'38t.l rl..
SCREEN SNAPSHOTS
No. .9 May 22/37.10....
No. 10— June 4/37.. 9
No. II— June 25/37. IO'/2..
No. 12— (10-16-37) .Aug. 13/37.10....
No. 13— (10-16-37) Sept.10/37.10....
(New Series)
No. I— 10-16-37) Sept.l7,'37tl0
No. 2— Oct. I5,'37t.9'/j..
No. 3— (12-11-37) Nov. l8/37t.9'/2 . .
No. 4— Dec. 24/37tl0
No. 5— Jan. 7,'38t.9'/2..
No. 6— (3-5-38) Feb. 4/38tl0....
No. 7— Mar. 4/38f .1 rl..
SPECIAL
SPORT THRILLS
Cadet Champion (12-1 1 -37) . Dec. I7,'37t .9'/2. .
Feminine Fun Feb. 18/381. 9'/2 . .
Fit to Win (6-12-37) May 7/37. .9'/2..
Future Stars Aug. 30, '37. .9
Golf Magic (9-11-37) Aug. 16/37. .9....
Riding the Waves June 4/37.10
Set 'Em Up Oet. 29/37t.9'/2..
Snow Foolln' (2-12-38) Jan. 2l,'38tl0
Sport ef the Seasons June 25/37. .9
Sport's Greatest Thrills
(8-21-37) Aug. 3/37.. 9....
Trotting Thoroughbreds
(10-16-37) Sept-SO^t^1/:!..
Unusual Hunting Mar. I5.'38t
STRANGE AS IT SEEMS
Boy Who Saved a Nation,
The (1-22-38) .Dec. IO/37t.9'/2. .
Little Jack Horner
(10-2-37) Sept.l6/37t.6'/2..
Silver Threads (12-1 1-37) .. Nov. I2,'37t IO'/2. .
WORLD IN COLOR
Beautiful Bermuda Sept.lO/37t
City of the Golden Gate
(11-20-37) Oct. IO/37t.9'/2..
El Salvador (2-12-38) Jan. I5,'38t.9
EDUCATIONAL
[Distributed through
Twentieth Century-Fox]
Title Rel. Date Mln.
SONG AND COMEDY HITS
All's Fair Feb. 25/38tl0
Ask Uncle Sol (10-23-37) ... Oct. 8/37tll....
Big Apple, The ( 10-2-37) . .Sept.l7/37t. 9. .. .
Title Rel. Date Mln.
Calling All Crooners
(12-4-37) Nov. 19/37tl0'/i..
How to Dance the Shag Dec. I7,'37t.8
Love Goes West (I -15-38) . . Dec. 3l/37tlO'/2. .
Miss Lonely Hearts
(10-30-37) Sept.24/37tlO'/2..
Pet Luck (8-14-37) Aug. 6,'37fl I
Rhythm Saves the Day
(12-4-37) Oct. 29,'37tll
Trailer Paradise Nov. 26/ 37t.9
TERRY-TOONS
Barnyard Boss, The Dec. 24/37t/.6l/2. .
Billy Goat's Whiskers, The.. Dec. I0,'37t.6'/i..
Bugs Beetle and His
Orchestra Jan. 2l/38t.6'/2. .
Close Shave. A Oct. l,'37t.6'/2..
Dancing Bear, The ..
(11-6-37) Oct. l5/37t.6'/2..
Dog and the Bone, The
(11-27-37) Nov. I2,'37t.6....
Farmer Al Falfa in Trailer
Life Aug. 20/37t.5'/2. .
Gandy the Goose (3-19-38). Mar. 4,'38t.6
Happy and Lucky Mar.l8/38t .6'/2 . .
His Off Day Feb. 4/38t. «■/»..
Homeless Pup, The July 23/37.. 7
Just Ask Jupiter (2-19-38) . Feb. l8,'38t-6
Kike's Cleaning Day
(10-2-37) Sept.l7/37t.6'/2..
Lion Hunt, The ( 1-15-38) . Jan. 7.'38t.7....
Maid in China Apr. 29,'38t . I rl..
Mechanical Cow, The June 25/37.. 7
Mountain Romance Apr. I,'38t.l rl..
Paper Hangers, The
(8-14-37) July 30/37.. 7....
Pink Elephants July 9/37.. 7
Play Ball June 1 1/37. .6
Robinson Crusoe's Broadcast Apr. I5,'38t.l rl..
Saw Mill Mystery. The Oct. 29/37t.6'/2. .
Timid Rabbit, The Nov. 26/37t.8'/2. .
Villain Still Pursued Her.
The Sept. 3/37t.6'/2..
TREASURE CHEST
Grey Owl's Little Brether. . . Dec. 24/37tl0
How te Ski Aug. 20/37tll
Kingdom for a Horse Apr. 22/38t.l rl..
Music from the Stars Mar.25.'38t. I rl..
Net so Dumb Dec. I0,'37t .9
Ornamental Swimming June 4/37.10
Private Life of the Gannets
(9-25-37) Sept.l0,'37tll....
Return of the Buffalo Apr. 8,'38t.l rl..
Sky Fishing Feb. 25/38t.9'/2. .
Songbirds of the North
Woods (2-12-38) Feb. 1 1 .'38tl*>
TWO-REEL COMEDIES
Affairs of Pierre, The
(7-31-37) Aug. 6/37tl9....
Air Parade (2-12-38) Jan. I4,*38tl9
Bashful Ballerina
(10-2-37) Sept.l7/37t20....
Bashful Buckaroo, The Dee. 3/37tl9'/2..
Beautiful But Dummies Mar. 25/38 1. 2 rls.
Cupid Takes a Holiday
(2-19-38) .Feb. 4/38tl5....
Dates and Nuts (1-15-38) . .Dec. 3l/37tl9
Dime a Dance Dee. 24/37tl9'/j..
Getting an Eyeful
(1-22-38) Jan. 2l,'38tl8
Girls AhoyI June 11/37. 17
Going, Going, Gone Oct. 6/37tl8
Hamlet and Eggs June 18/37. 16.. . .
Heir Today Nov. 5/37tl8
Hl-Ho Hollywood Jan. 7,'38tl6
Hurray for Hooligan
(12-4-37) Nov. I9,'37tl7....
Kee-Koo Correspondence
Skool, The Nov. I9.'37tl8
Love and Onions Mar.il/38tl9
Love In Arms May 28/37. 18
Meet the Bride Oct. 2S/37tl7
Miss They Missed, The
(2-12-38) Jan. 28/38tl8....
Montague the Magnificent
(8- 14-37) Aug. 27/37t 18 ... .
Playboy Number One
(12-4-37) Nov. 26/37tl7....
Silly Night (10-23-37) Oct. I,'37tl9
Sing for Sweetie Apr. 1 5,'38t . 2 rls.
Slacks Appeal Aug. I3,'37tl9....
Smart Way. The (1 0-30-37). Oet. I5.*37tl8
Sweeties Sept. 3,'37tl5
That's the Spirit June 25/37. 17
Timid Ghost, The Sept.24/37tl6
Uncle Sol Solves It Feb. II/38H5
Wanna Be a Model Feb. 25,'38t 16
Who's Crazy? Aug. 20/37tl9. . . .
Will You Stopl (10-2-37). .Sept.l0/37tl7....
Who's Who? Oct. 22/37t20
HOFFBERG
Title Rel. Date Min.
Baltimore, Home of Wally
Simpson
Bamboo (5-29-37) July 16/37.10...
Blow, Bugle, Blow
Broadway Dance Parade June 15/37. 10. . .
Hollywood Magie (5-29-37) 10...
In Shanghai (6-5-37) July 16/37.12...
Isle of Paradise July 30/37.20...
Skiing on Your Feet Jan. I4,'38t
Spanish Interlude, A June 15/37
COLOR
Catalina Island Nov. I2,'37t
Personalities on Parade
Yellowstone Park
IMPERIAL
Title Rel. Date Min.
EDGAR GUEST POETIC GEMS
Boyhood 8..
Early in the Mornin' 9..
Old Prospector, The 9..
NOVELTIES
Napoleon's Waterloo 8..
Nero 8..
PORT 0' CALL
City of the Sun 9..
Last Resort, The 9..
Mother Ganges 9...
WORLD IN COLOR
Dream Harbor 8..
MGM
Title Rel. Date Mln.
CAPTAIN AND THE KIDS
Blue Monday Feb. 5/381.9...
Cleaning House (3-5-38)... .Feb. l9/38t-8...
CRIME DOESN'T PAY
No. 10 — It May Happen to
You (8-14-37) June 5/37.21...
Ne. 1 1 — Soak the Poor
(IO-2'37) Aug. 21/37.16...
No. 12— Give Till It Hurts
(11-13-37) Sept.18/37.20...
No. 13 — Behind the
Criminal (12-4-37) Ort. 30/37t2l..
No. 14— What Price Safety.. Feb. 5/38t2l...
No. 15 — Miracle Money Mar.26,'38t
FITZPATRICK TRAVEL TALKS
Chile, Land of Charm
(11-20-37) Oet 30.'37t.9...
Copenhagen Nov. 27/37t-9. . .
Floral Japan July 24/37.. 8...
Glimpses of Austria Feb. I9,'38t .9. . .
Glimpses of New Brunswick . Mar.l9,'38t. 8. . .
Glimpses of Peru
(10-2-37) Sept. 4/37t.6...
Land of Incas Dec. 25/37. .8. . .
Natural Wonders of the
West (2-5-38) Jan. 22/38t.9...
Serene Slam (6-26-37) Oet. 2,*37t.9...
Stockholm, Pride ef Sweden
(11-13-37) Oet. 2/37t.«...
H ARM AN- ISING
(Happy Harmonies)
31 — Hound and the Rabbit,
The (8-28-37) May 29/37. .8...
32 — Wayward Pups
(8-14-37) July 10/37.. 9...
33 — Bosko and the
Cannibals Aug. 28/37.10...
34 — Little Buck Chooser
(1-8-38) Dee. 15/37. .8...
35 — Boske In Bagdad Jan. 1/38.10...
36 — Pipe Dream Feb. 5/38.-8...
37— Little Bantamweight... .Mar. l2/38t-8...
HISTORICAL MYSTERIES
Captain Kldd's Treasure — Jan. 22/38tl0...
Face Behind the Mask, The . Mar.l9,'38t 1 1 . . .
King Without a Crown, The
(11-20-37) Oet. 9/37t-9...
Man in the Barn, The
(1-1-38) Nov. 20/37110...
Ship That Died, The Feb. I9,'38tl0...
M-G-M MINIATURES
Boss Didn't Say Good
Morning, The (10-2-37). ..Oct. 1/37.10...
Have Courage (7-24-37)... .June 12/37.10...
Life In Some Town, U.S.A. . Feb. 26/38t
Optical Poem, An Mar.ll/38t.7...
Pacific Paradise (10-18-37). Aug. 28/37. 10. . .
Rainbow Pass ( 10-30-37) .. .Oet. 9/37.10...
What Do You Think, No. 2
(2-12-38) Dee. 25/37tl0...
What Do You Think, No. 3. Jan. I5,'38tll...
MUSICAL COMEDIES
Canary Comes Across. The
(2-5-38) Jan. 29/38T2I...
March 26, 1938
MOTION PICTURE HERALD
83
(THE RELEASE CHART— CONT'D)
Title Rel. Date Min.
Girl's Best Years, A
(2-20-37) Dec. 25,'37.I9...
Our Gang Follies of 1938
(1-8-38) Dec. I8,'37t2l...
Stroke of Genius Feb. 5,'38ft I
Sunday Night at Trocadero
(10-23-37) Oct. 2,'37t20...
OUR GANG
Bear Facts Mar. 5,'38tl.l...
Canned Fishing Feb. I2,'38tll...
Fishy Tales Aug. 28/37. II...
Framing Youth (10-2-37) . . .Sept. 1 1 ,'37t 1 1 .. .
Mall and Female Nov. I3.'37tll...
Night 'n' Gales July 24/37. II...
Pigskin Palooka (1 1-27-37). Oct. 23/37tll...
Roamin' Holiday (7-3 1 -37).. June 12/37. II...
Three Men in a Tub IHar.26."38tl0. . .
PETE SMITH SPECIALTIES
Candid Cameramanlacs
(1-1-38) Dec. Il/37t.9...
Decathlon Champion
(11-27-37) Nov. 20/37tl0...
Equestrian Aerobatics Aug. 14/37. .8. . .
Friend Indeed (1-1-38) Jan. I,'38tl0
Golf Mistakes (6-26-37) ... .June 12/37. 10. . .
Jungle Juveniles (1 1-6-37) ..Oct. 2,*37t.9...
Jungle Juveniles, No. 2
(2-5'38) Jan. 29/38t.9...
La Savate Mar. I2,'38t .8. . .
Olympic Ski Champions
(M-7-36) July 3/37.10...
Penny's Part (color) Apr. 9,'38t.9...
Pigskin Champion
(9-25-37) Aug. 14/37.11...
(Exploitation: Oct. 30/37, p. 87.)
Romance of Radium
(10-23-37) Oct. 23/37.10...
Ski Skill (4-10-37) Oct. 23/37.10...
(Reviewed under the title, "Ski Thrill")
Sports on Ice July 24/37.10
Three on a Rope Feb. I9,'38tl0
RE-ISSUES (1937-8)
Beau Hunks (9-5-31) Sept. I8,'37t37. . ...
Blotto (2-15-30) Oct. 30/37t26...,
County Hospital (4-23-32) ..Jan. 22,'38t 17
Perfect Day, The (3-18-27) Dec. 1 1/37 1 20. . . ,
ROBERT BENCHLEY
How to Figure Income Tax. . Mar. I9,'38t.8
How to Start the Day
(10-16-37) Sept.il/37tl0...
Night at the Movies, A
(11-20-37) Nov. 6,*37fl0
SPECIAL
Jimmy Fidler's Personality
Parade (1-29-38) Jan. 8/38t20....
New Audioscopiks, The
(2-5'38) 8...,
PARAMOUNT
Title Rel. Date Min.
BETTY BOOP CARTOONS
Be Up to Date (2-26-38) ... Feb. 25,'38t. 7. . .
Candid Candidate, The
(9-25-37) Aug.27/37t.7....
Ding Dong Doggies July 23/37t.7
Foxy Hunter, The Nov. 26/37t.l rl..
Honest Love and True Mar.25/38t.7....
Impractical Joker, The
(7-3-37) June 18/37. .7....
New Deal Show, The
(10-16-37) Oct. 22/37t.7....
Pudgy picks a Fight
(5-22-37) May 14/37.. 8....
Riding the Rails (2-26-38). Jan. 28/38t.7
Service with a Smile Sept.24/37t .7. . . .
Zula Hula (1-15-38) Dec. 24,'37f.7
COLOR CLASSICS
Car-Tune Portrait, A
(7-3-37) June 25/37.. 7....
Educated Fish (I I -13-37) . ..Oct. 29/37f.7
Little Lamby (1-8-38) Dec. 3l/37t.7
Peeping Penguins (9-l8'37). Aug. 27/37f .7. . ..
Tears of an Onion Feb. 25/38t
HEADLINERS
Friml Favorites (7-3-37) ... .June 4/37.11
Rudolph Friml, Jr., and Orch.
From the Minuet to the Big
Apple ..• Nov. I9,'37t
Hlmber Harmonies (2-26-38). Jan. 28/38tll....
Hollywood Star Reporter,
No. 2 (10-16-37) Oct. 29,*37fl I
Hula Heaven (10-16-37) .. ..Oct. l/37tll....
Eddie Peabody
Installment Collector, The... July 2/37.10...'.
Fred Allen
Let's Go Latin (9-25-37) .. .Sept.l0,'37tl I
Xavier Cugat and Oreh.
Listen to Lucas (2-26-38) .. Feb. I8,'38tl0
Title Rel. Date Min.
Meet the Maestros Jan. 7,'38t
Night in Manhattan July 30/37.11
Oh Kay, Rhythm (1-8-38). Dec. I7,'37tl0
Queens of Harmony Aug. 20/37tll
Phil Spitalny and Girl Oreh.
Star Reporter, No. 3 Mar.l0/38t
Swing, Hutton, Swing May 7/37.11....
Ina Ray Hutton and Oreh.
MUSICAL ROMANCE
(In Color)
Schubert's Serenade July 23/37.. 9
Song of the Islands
(5-22-37) May 21/37.10....
PARAG RAPH ICS
Accent on Beauty (1-8-38). Dec. 3l/37fl0
California Giant Jan. 28,'38t
Aviator Shorty July 23/37.10....
Circus Comes to Town, The
(7-3-37) June 25/37.10....
Cowboy Shorty (10-16-37) . ..Oct. 8/37tlO
Gold (3-12-38) Feb. 25/38tl0....
Inventor, The ( 10-23-37) .... Nov. 5,'37tl I
It's a Good Stunt (9-25-37). Sept.l0,'37tl0
Jungle Glimpses Mar.25/38tlO. . . .
Killer of the Tonto Aug. I3,'37t 10. . . .
Safety in the Air (5-22-37) May 28/37.10
Tuna Dec. 3/37t
PARAMOUNT PICTORIAL
No. 10 — Sailboat Time —
Twilight on the Trail —
Magnetic Music (5-22-37). May 7/37.10
No. II— Fishing Highlights. June 4/37.11
No. 12— (7-3-37) July 2/37.10....
NEW SERIES
No. I — Ain't Nature Old
Fashioned — Where East
Meets West — Hollywood
Music Man Aug. 6,'37t.l rl..
No. 2 — Let's Count Horses
— Nova Scotia Faces the
Sea — Record Making
(9-18-37) Sept. 3.'37tl0
No. 3 — Modern Czecho-
slovakia — Southern
Sketches — Doing Broad-
way in Style (10-16-37) ..Oct. I,'37tl0
No. 4 — Tropical Toppers —
Huckleberry Harvest —
Steel Never Dies
(11-6-37) Nov. 5/37tl0....
No. 5— Dec. 3,'37t
No. 6— Jan. 7/38t
No. 7— (2-26-38) Feb. 4/38tlO....
No. 8— Mar. 4/38t
POPEYE THE SAILOR
Football Toucher Downer Oct. I5,'37t
Fowl Play Dec. I7,'37t
House Builder-Upper, The. .Mar.l8,'38t
I Like Babies and Inflnks
(10-2-37) Sept.l7/37t.7....
I Never Change My
Altitude Aug. 20,'37t.7
Learn Polikeness (2-26-38) .. Feb. I8,'38t.7....
Let's Celebrake Jan. 2l/38t
Lost and Foundry July 16/37. .7. . ..
Morning, Noon and Night
Club (6-26-37) June 18/37. .7. .. .
Paneless Window Washer,
The (2-27-37) Jan. 22/37.. 7....
Popeye the Sailor Meets
AM Baba and the Forty
Thieves Nov. 26/37t.2 rls.
(Color Special)
Protex the Weakerist
. (ll-20-'37) Nov. I9,'37t.7
Twisker Pitcher, The May 21/37. .7
PARAMOUNT SOUND NEWS
Two Editions Weekly
POPULAR SCIENCE
(In Color)
No. 6 July 2/37.11....
NEW SERIES
No. I (9-18-37) Sept. 3,*37tl0
No. 2 (11-20-37) Nov. I2,'37tl0....
No. 3 Jan. I4,'38t
No. 4 Mar. I8,'38t
SCREEN SONGS
Magic on Broadway Nov. 26.'37t. I rl..
Jay Freeman and Orch.
Please Keep Me In Your
Dreams (5-22'37) May 28/37.. 8
Henry King and Orch.
Thanks for the Memory Mar.25/38t.8
Whispers in the Dark
(10-9-37) Sept.24/37t.7....
You Came to My Rescue. .. .July 30/37. .8....
Shep Fields and Oreh.
Title Rel. Date Min.
You Took the Words Right
Out of My Heart(2- 19-38). Jan. 28,'38t.7...
GRANTLAND RICE SPORTLIGHTS
(NEW SERIES)
No. 37 — Swing Stars
(5-22-37) May 14/37.10...
No. 38 — Pan-American
Champion (7-3-37) June 1 1/37. 10. . .
No. 39— Rhythm of the
Game (7-10-37) July 9/37.10...
No. 40 — Aquabats Aug. I3,'37tl0. . .
No. 41— Picking Pets
(10-2-37) Sept.l0.'37tl0...
No. 42 — Four Smart Dogs
(10-16-37) Oct. 8/37tl0...
No. 43 — Pick Your Favorite
(11-6-37) Nov. 5/37tl0...
No. 44 — Ball Tossers Dec. 3/37t
No. 45— Water, Water
Everywhere (1-15-38) Dec. 3l/37tlO...
No. 46 — Good Looking
Winners (2-26-38) Jan. 28/38tl0...
No. 47 — A Fascinating
Adventure (2-26-38) Feb. 25,'38t 10. . .
No. 48 — Cops and Robbers. . Mar.25,'38t 10. . .
UNUSUAL OCCUPATIONS
(In Color)
No. I Aug. 6/37t.l rl.
No. 2 (10-16-37) Oct. 8/37tl0...
No. 3 (1-22-38) Dec. IO/37tlO...
No. 4 (2-26-38) Feb. 1 1 ,'38f 10
No. 5 Apr. I5,'38t ,
SPECIAL 3-REEL SHORT
(Distributed by Paramount)
River, The (12-11-37) 31...,
RKO RADIO
Title Rel. Date Min.
CONDOR MUSICALES
Frozen Affair, A (8-26-37) . .Sept.l7/37tlO. . .
Murder in Swing Time
(9-4-37) Sept.27,'37tl0...
Prairie Swingeroo
(12-25-37) Oct. I5,'37tl0...
LEON ERROL COMEDIES
Berth Quake May 6,'38t
Dummy Owner, The
(1-1-38) Jan. 7/38tl9...
His Pest Friend Mar. II ,'38t 18. . .
Rented Riot, A Nov. 5/37tl7...
Should Wives Work
(10-9-37) Sept.lO/37tl9...
HEADLINER SERIES
4 — Swing Fever July 25/37.20...
1937-38
No. I — Trailing Along
(10-16-37) Oct. 8/37tl6...
No. 2— Music Will Tell
(1-1-38) Feb. 1 1 ,*38tl7
EDGAR KENNEDY COMEDIES
Dumb's the Word June 11/37.18...
Ears of Experience (1-1-38) .Jan. 28/38tl8...
Edgar and Goliath
(12-25-37) Nov. I9,'37tl7...
False Roomers Mar.25.'38fl7. . .
Kennedy's Castle May 28,'38t
Morning Judge (10-16-37) .. Sept.24,'37t 18. . .
Tramp Trouble Aug. 6/37.16...
MARCH OF TIME
No. 10 May 14/37.18...
No. II June 11/37.18...
No. 12 July 9/37.18...
No. 13 Aug. 6/37.18...
1937-38
No. I (9-11-37) Sept. 3/37H7...
No. 2' Oct. I,'37t20...
No. 3 Oct. 29/37t2l...
No. 4 Nov. 26,'37t20...
No. 5 (1-1-38) Dec. 25/37tl8...
No. 6 Jan. 2l/38tl6...
No. 7 Feb. 18/381-19. . .
No. 8 Mar.l8/38t
No. 9 Apr. I5,'38t
No. 10 May I3,'38t
No. II June IO/38t
MICKEY MOUSE
Boat Builders Feb. 25,'38t .7. . .
Clock Cleaners, The
(8-28-37) Oct. I5,'37t.8...
Donald's Better Self
(2-26-38) Mar. Il/38t.8...
Donald's Nephews Apr. I5,'38t
Donald's Ostrich (I -I -38) . . . Dec. I0,'37t.»
Hawaiian Holiday
(9-4-37) Sept.24.'37t.8...,
Lonesome Ghosts (12-25-37) . Dec. 24,'37t.9
Title Rel. Date Min.
Mickey's Trailer May 6,'38t - -
Moth and the Flame, The
(3-19-38) Apr. I,'38t8...
Old Mill, The Nov. 5,'37t.9...
Pluto's Quinpuplets Nov. 26/37t .9. . .
Self Control (1-22-38) Feb. Il/38t.8...
NU-ATLAS PRODUCTIONS
Deviled Ham (1-22-38) Apr. 28/38tl0. . .
Latin Rhythm (3-5-38) Feb. I8,'38tll...
Phoney Boy (12-25-37) Nov. I9,'37tl I . . .
Radio Hookup, A Jan. 25,'38tl0...
Rhythm in a Night Court
(9-4-37) Sept.24/37t.9...
Sweet Shoe (1-1-38) Jan. 14."38t 11
PATH E NEWS
Released twice a week
PATHE PARADE
No. I (10-16-37) Sept.l0,'37tl3...
No. 2 (12-18-37) Nov. 5/37tll...
No. 3 (1-22-38) Dec. 3l/37tl0...
No. 4 (2-26-38) Feb. 25/38fl0. . .
No. 5 Apr. 22,'38t
No. 6 June I7,'38t
PATHE REVIEWS
Released once a month
PATHE TOPICS
Released seven times a year
RADIO FLASH COMEDIES
Many Unhappy Returns Oct. 22/37tl7...
Stupor-Visor, The (1-22-38) . Feb. 25, '38tl7.. .
RADIO MUSICAL COMEDIES
Harris In the Spring
(12-25-37) Dec. 3/37t20...
Mississippi Moods
(7-31-37) July 23/37.17...
That Man Samson May 28/37.19...
Twenty Girls and a Band
(1-22-38) Apr. 8/38fl8...
RKO PATHE SPORTSCOPE
In the Swim (3-5-38) Feb. I8,'38tl0...
White Magic Jan. 28/38tl0...
Windward Way Mar. 1 1/38. 10. . .
SMART SET
Buckaroo Broadcast Apr. 22,'38t 18. . .
Rhythm Wranglers
(12-25-37) Dec. I7,'37tl9...
SPECIAL
Quintupland (2-26-38) Feb. I8.'38tl9...
SPORTS WITH BILL CORUM
Beach Sports June 4/37.. 9'/i.
Golf Timing (8-21-37) July 23/37.11...
Royal Steeds July 2/37.10...
SUPERBA COMEDIES
Wife Insurance (8-14-37) .. .July 9/37.16...
WORLD ON PARADE
Florida Cowboy June 1 1/37. .9'/2.
Jungle Playmate July 30/37. .9...
Workshops of Old Mexico. .. July 9/37.11...
STATE RIGHTS
Title Rel. Date Min.
DEVLIN
Hong Kong, Gateway to
China (2-19-38) II....
Manila (2-26-38) II...,
Singapore (2-26-38) II
MODERN
America Marching On
(1-29-38) 10....
U. S. DEPT. OF AGRICULTURE
I Pledge My Heart (8-7-37) II....
SANDERS
Life In Lapland (2- 12-38) . . Feb. I8.'38t .8'/». .
20TH CENTURY-FOX
Title Rel. Date Min.
ADVENTURES OF THE
NEWSREEL CAMERAMAN
Bone Bender Parade, The
(8-14-37) Aug. 6/37.10....
Filming Modern Youth Oct. I,'37t
Filming Nature's Wonders. . Dec. 3,'37t
Laughing at Fate
(11-27-37) Nov. 5/37t.9'/i..
Motor Maniacs (9-25-37) ... .Sept. 3/37tl0
Trailing Animal Stories
(1-22-38) ...Jan. I4,'38t.9....
MAGIC CARPET SERIES
Dude Ranch, The .Oct. 8/37t
Italian Libya (12-4-37) Nov. 12/371/10
Land of the Maple Leaf.
The (1-22-38) Dec. I0.'37tl0
Mexican Mural ( 10-16-37) . .Sept. 3/37t.9'/»..
Modern Dixie (2-12-38) Jan. 28/38tl0
Portraits of Portugal
(8-7-37) Aug. 6/37.10....
84
MOTION PICTURE HERALD
March 26, 1938
(THE RELEASE CHACT—CCNT'D)
UNITED ARTISTS
Title Rel. Date MIn.
MICKEY MOUSE
110. Magician Mickey June I7,'37t.8'/i.
111. Mickey's Amateur*
(6-19-37) June 4,'37t.l rl.
112. Moose Hunters Aug. 5,'37t.9. . .
SILLY SYMPHONIES
112. Little Hiawatha
(6-26-37) May ll/37t
113. Modern Invention
(6-26-37) June l7/37f
UNIVERSAL
Title Rel. Date MIn.
GOING PLACES with LOWELL THOMAS
N*. 38 (7-24-37) July 26,'37.I0...
N». 39 (10-23-37) Oct. I8,'37t.9...
Ne. 40 (12-4-37) Nov. I,'37t.9...
No. 41 (12-11-37) Nov. I5,'37t.9...
No. 42 Nov. 22,*37t.9...
No. 43 Dec. 6/37t.9...
No. 44 Jan. 3,'38t.9...
No. 45 (2-26-38) Jan. 29.'38t.9...
No. 46 Fob. 28,'38t.9...
No. 47 Mar.2l,'38t.9'/2.
No. 48 Apr. Il,'38t.9...
No. 49 Apr. 25,'38t.l rl.
MEANY-MINY-MOE CARTOONS
Air Express (10-2-37) Sept.20,'37t.6. . .
Country Store (8-7-37) July 5/S7...7...
Fireman's Picnlo (1 0-1 6-37). Aug. I6,'37. .6'/2.
Ostrich Feathers ( 10-2-37) . .Sept. 6,'37t.7...
Rest Resort (10-16-37) Auo.23,'37. .7. . .
MENTONE MUSICAL COMEDIES
All Aboard (11-6-37) Dec. I,'37fl7
Alpine Cabaret (8-14-37). . .Aug. 4, '37. 10...
Bargain Matinee (3-20-37) . .Apr. 14, '37. 10...
Cocktail Party, The
(5-15-37) May 12/37.10...
Down on the Barn
(2-26-38) Feb. 23,'38tl7...
Hawaiian Capers (9-18-37). .Sept. 8,'37tl7...
Oh, Say Can You Hear?
(12-18-37) Dee. 29,'37tl5...
Rhapsody In Zoo (1 2- 1 1 -37) .Jan. 26/38tl5'/2.
Shoes with Rhythm
(5-15-37) June 9,'37.I0...
Show for Sale (10-30-37). .Nov. 3,'37t2l...
Singing Bandit, The
(7-3-37) July 7,'37.I0...
Somewhere In Paris
(3-5-38) Mar. 23,'38tl7...
Teddy Bergman's Bar-B-Q
(10-16-37) Oct. 6,'37tl9...
OSWALD CARTOONS
Dumb Cluck (12-11-37) Dec. 20,'37t.7...
Feed the Kitty Mar.l4,'38t 7. . .
Football Fever (12-4-37) .... Nov. I5,'37t.7...
Keeper of the Lions
(11-13-37) Oct I8,'37t.7...
Lamplighter, The Jan. I0,'38t.7...
Love Slek (11-6-37) Oct. 4,'37t.8...
Man Hunt Feb. 7,'38t
Mechanical Handy Man
(10-30-37) Nov. 8,'37t.7...
Mysterious Jug. The
(12-11-37) Nov. 29,'37t.7...
Playful Pup, The
(7-31-37) July I2,'37..7...
Trade Mice Feb. 28,'38t .7. . .
Trailer Thrills (3-15-37) May 3,'37..7...
Wily Weasels, The June 7,'37..7...
Yokel Boy Makes Good
(3-12-38) Feb. 2l/38t.7...
STRANGER THAN FICTION SERIES
No. 36— Novelty (4-17-37) .. May 24, '37. .8. . .
No. 37— Novelty (7-3-37) .. June 21/37. .8'/2.
No. 38— Novelty (5-IS-S7)..July 19/37. .9...
No. 39— Novelty (7-24-37). .Aug. 16/37. .9...
No. 40— Novelty (9-18-37) . .Sept. 6.'37t.9...
No. 41— Novelty Oct. 4/37f.9...
No. 42— Novelty Nov. l/37t.9...
No. 43— Novelty (12-4-37). .Nov. 29/37t. 9...
No. 44— Novelty (12-11 -37) . Dec. 27/37t . 9. . .
No. 45— Novelty (2-26-38) . .Jan. I7/38T.9...
No. 46— Novelty Feb. 21 ,'38t.9. . .
No. 47— Novelty .Mar.l4/38t.9. . .
No. 48— Novelty Apr. 4/38t.8'/2.
UNIVERSAL SPECIAL
Bombing of the U. S. 3.
Panay Dec. 30/37f23 . . .
Breathless Moments Feb. 28/38tl9...
Hollywood Sereen Test
(8-14-37) Aug. 30/37t2l...
VITAPHONE
Title Rel. Date MIn.
BIG TIME VAUDEVILLE REEL
Vltaphone Diversions Apr. 3/37.10...
Smith and Dale
Title Rel. Date MIn.
Nickel Lowdown May 1/37.10...
Charles Kemper
Vltaphone Funsters
(6-12-37) May 29/37.11...
Johnny Burke
Vaude- Festival June 26/37
Fritz and Jean Hubert
Vaudeville Hits July 17/37
Elaine Arden
Vltaphone Broadwayites ... .Aug. 21/37. 10. . .
Medley-Dupree
BROADWAY BREVITIES
Movie Mania May 8/37.20...
Dave Apollon
Musical Operation, A May 15/37.20...
Frank Gaby-Virginia Verrill
Day at Santa Anita May 22/37. 18. . .
Sybil Jason
Sound Defects (6-12-37) ... June 5/37.22...
Rufe Davis
Joe Paloekaln "Thirst Aid" .June 12/37.20...
Robt. Norton-Beverly Phalen
Rhythm Roundup, The June 19/37.21 .. .
Estelle Taylor
Little Pioneer, The
(7-10-37) July 3/37.19...
Sybil Jason
Newsboy's Nocturne
(7-10-37 ) July 10/37.20...
Lane, Tree & Edwards
Flowers from the Sky
(8-21-37) July 24/37. 22...
Josephine Huston
Cut Out for Love Aug. 2/37
Donald Novis- Dorothy Dare
Du Barry Did All Right. . ..Aug. 7/37
Irene Bordonl
Doctor Cupid Sept. 4/37T
Ken Murray- Oswald
Postal Union Sept.il/37t
Georgie Price
Littlest Diplomat, The
(9-11-37) Sept.25/37t20...
Sybil Jason
Ups and Downs Oct. 9/37f
Hal LeRoy
Starlets (11-20-37) Oct. 23,'37t20...
Toot Sweet Nov. 6/37t
Fifl D'Orsay-Rufe Davis
Joe Palooka in "Calling
All Kids" Nov. 20,'37tl7...
Man Without a Country, The Nov. 27/37t
John Litel
Here's Your Hat Dec.
Cookie Bowers
One On the House Dec.
Willie, West, McGinty
Wedding Yells Jan.
Ken Murray-Oswald
Script Girl Jan.
Cross and Dunn
Romance Road Jan.
Walter Cassel-Anne Nagel
Candid Kid, The (2-26-38) . Feb.
Josephine Huston
Waiting Around (2-26-38) .. Feb.
Frank Llbuse
Little Me Mar.
Wini Shaw
Romance of Louisiana Mar.
Addison Richards
Under the Wire Mar.
Joe and Asbestos
Title
MIn.
Il/37t.2rls
l8/37t.2rls
I,'38t20...
I5.'38t
29/38119...
I2,'38t20...
20/38T20...
5/38t
I2,'38t
26,'38t
COLORTOUR ADVENTUR
(In Color)
Alpine Grandeur May 15
Gateway to Africa
(6-12-37) Juno 12,
Land of the Magyar
(7-10-37) July 3,
Crossing the Sahara Aug. 14
Long Bright Land (9-11-37) .Sept.25,
It's Work Oct. 23,
Mysterious Ceylon Nov. 20,
Land of the Kangaroo
(11-20-37) Dee. 18,
India's Millions Jan. 8,
Malayan Jungles (2-5-38) ... Feb. 5,
What the World Makes Mar. 12,
E
,'37.10...
'37.10...
'37
'37
•37tl0...
'37t
'37t
*37tl0..
'38t....
'38tl0..
•38t
FLOYD GIBBONS'
"YOUR TRUE ADVENTUR
Attic of Terror (9-1 1-37).. .Sept. 1 8,
Playing with Danger
(11-20-37) Oct. 30,
Danger — High Voltage Dec. 4,
Alibi Mark Dec. 25,
Bolted Doer, The (2-5-38) . Jan. 22,
Hit and Run (2-26-38) Feb. 19
Shopgirl's Evidence Mar. 19,
37fl2....
,'37tl3....
'37t.l rl..
•37t.l rl..
,'38tl3....
'38fl2....
38t
.Nov. 13/37110..
.Dec. 4/37T.I rl
.Dec. 25,'37t.l rl
Jan. I5,'38t
..Jan. 29/38tl0..
Rel. Date
LOONEY TUNES
No. 35 — Porky and Gabby
(6-12-37) May 15/37. .8.
No. 36— Porky's Building. . June 19/37. .8.
No. 37 — Porky's Super
Service (7-10-37) July 3/37.. 8.
No. 38 — Porky's Bad Time
Story July 24/37.. 7.
No. 39— Porky's Railroad
(8-14-37) Aug. 7/37.. 7.
No. 40— Got Rich Porky Aug. 28/37
No. 41 — Porky's Garden. .. .Sept. 1 1 ,'37
No. 42— Rover's Rival Oct. 9/37f...
No. 43 — The Case of the
Stuttering Pig Oct. 30/37t...
No. 44 — Porky's Double
Trouble (11-20-37) Nov. I3,'37t.7.
No. 45 — Porky's Hero
Agency Dec. 4,'37t.7.
No. 46 — Porky's Poppa Jan. I5,'38t...
No. 47— Porky at the
Crocadoro Feb. 5,'38t.7.
No. 48— What Price Porky. .Feb. 26,'38t...
No. 49 — Porky's Phoney
Express (2-26-38) Mar. I9,'38tll .
MELODY MASTERS
Jack Denny and Oreh May 29/37.10.
Elisco Grenet and Oreh.
(6-19-37) June 19/37.10.
Lennle Hayton and Oreh.
(7-10-37) July 10/37.10.
David Mendoza and Oreh.
(8-21-37) July 31/37.10.
Russ Morgan and Oreh Sept.il/37t...
Milt Britton and Oreh Oet. 2/37t...
Mai Hallett and Oreh Oet. 23/37f...
Arnold Johnson and Oreh...
(9-11-37)
Jan Rubtnl and Oreh
Henry King and Oreh
Leon Navara and Oreh
Erie Madrlguera and Oreh
(2-5-38)
Carl Hoff and Oreh Feb. I2/38T..
Benny Meroff and Oreh Mar. 5/38t..
Mike Riley and Oreh Mar.26/38t..
MERRIE MELODIES
(In Color)
No. 36 — Clean Pastures ... .May 22/37...
No. 37 — Uncle Tom's
Bungalow June 5/37...
No. 38 — Streamlined Greta
Green (6-12-37) June 19/37. .8
No. 39— Sweet Sioux
(7-10-37) June 26/37
No. 40 — Egghead Rides
Again July 17/37
No. 41 — Plenty o' Money
and You July 31, '37
No. 42 — Sunbonnet Blue. . ..Aug. 21/37
No. 43 — Speaking ef the
Weather (8-21-37) Sept. 4/37. .7..
No. 44 — Dog Daze Sept. 1 8/37
No. 45—1 Wanna Be A
Sailor Sept.25/S7t . . . .
No. 46— The Lyln' Mouse... Oet. I8/S7t
No. 47— Little Red Walking
Hood Nov. 6/S7t
No. 48— Woods Are Full of
Cuckoos Deo. 4/37t.l rl
No. 49 — September In the
Rain Dee. I8/S7t.l rl
No. 50 — Daffy Duck and
Egghead Jan.
No. 51 — My Little Buckaroo.Jan
No. 52— Jungle Jitters
(2-5-38) Feb. I9/S8t.7..
No. 53 — Sneezing Weasel,
The (2-26-38) Mar.l2/38t.7..
PICTORIAL REVIEWS
No. 9— Hats— Bathing Suits . May 1 1/37. 10. .
No 10 — Dancing-Leather
(6-5-37) May 22/37.10..
No. II— Milk— Rugs June 19/37. 10. .
No. 12 — Pianos — Art
(8-l4'37) July 17/37.10.,
No. 13 — Books — Furs Aug. 28/37
(NEW SERIES)
No. I — Racing — Wrestling
—Cheese (9-11 -37) Sept. 1 8/37 .10..
No. 2 — Maueh Twins — Table
Tennis : Oct. I6.'37t
No. 3 — Dogs — Hollywood
Rides (11-13-37) Nov.
No. 4 — Boxers — Dolls Dee.
No. 5 — Ice Cream — Jockeys
(1-29-38) Jan.
No. (i — Hockey-Shoes
(2-5-38) Feb.
.8..
7. .7..
I/S8t.7.
29/38t7.
I3.'37tl0.
II/37T...
8,'38tlf ..
5/38tl0..
Title Rel. Date MIn.
No. 7— (2-26-38) Mar. 5.'3StlO
VITAPHONE NOVELTIES
Check Your Cash May 22/37. 10
Louis Zingone
Double Talk (6-5-37) June 26/37. 10
Edgar Bergen— "Charlie McCarthy"
Palm Beach Knights July 31/37
Charles Ahearn
Lyin' Tamer, The (7-1 1'36) . Aug. 28/37.10....
George Jessel
All American Drawback
(11-20-37) Nov. 6/37TII....
Ldgar Bergen — "Charlie McCarthy"
VITAPHONE VARIETIES
Neckin' Party, A (9- 1 1 -37) . Sept. 4/37tll
Edgar Bergen— "Charlie McCarthy"
Puppet Love (9-11-37) Oct. 2/37TII
Salici's Puppets
Roping 'Em Alive Nov. 6/37t
Vitaphone Frolics
(11-20-37) Deo. 4/37TI0....
Jack & Loretta Clemens
Unreal Newsreel Jan. 8/38t
Ski Flight Jan. 22/38T.9....
Alibi Time (2-19-38) Feb. I2.'38tll....
Radio Ramblers
Vitaphone Gambols Mar.l9,'38t. -
Chaz Chase
WM. STEINER
Title Rel. Date MIn.
Eagle's Vengeance, The July.29/37f20. . ..
WORLD
Title Rel. Date MIn.
Battling Bettas July 8/37tl0....
Men of Ships Sept.l0/37t.9....
Paper Hanger, The Sept. I,'38t
(Cartoon)
SERIALS
12 Episodes Each Unless Otherwise Specified
COLUMBIA
Jungle Menace (9-4-37) Sept. I
Frank Buck-C. Henry
(15 episodes)
Mysterious Pilot, The
(12-25-37) Dee. 9,
Capt. Frank Hawks
(15 episodes)
Secret of Treasure
Island, The Mar. 17,
Don Terry-Gwen Gaze
'37T20....
(each)
'37t2l ....
(eaeb)
38t.
(15 episodes)
REPUBLIC
Dick Tracy Returns 7201 Aug. 20,
Ralph Byrd
(15 episodes)
Fighting Devil Dogs, The
7501 May 28.
Lee Powell-Herman Brix
Hawk of the Wilderness
7301 Dee. S,1
Lone Ranger, The 7401
(2-5-38) Feb. 12,'
Lee Powell-Herman Brix
(15 episodes)
Painted Stallion, The 6421. June 5,
Ray Corrigan-Hoot Gibson
S. 0. S. Coast Guard
6441 Aug. 28,
Ralph Byrd-Maxlne Doyle
Zerro Rides Again 6461 Nov. 20.
John Carroll-Helen Christian
3«t.
38t.
38t.
38t IS. . . .
(eaeh)
37t.
37t.
37t.
UNIVERSAL
Flaming Frontiers
Johnny Mack Brown-E. Hansen
Flash Gordon's Trip to
Mars (2-19-38) Mar.2l/38t20. . ..
Larry Crabbe-Jean Rogers (eaeh)
(15 episodes)
Radio Patrol (9-18-37) Oct. 4/37t.2rl».
Grant Withers-Cath. Hughes (each)
(Exploitation: Dee. 25/37, p. 97.)
Tim Tyler's Luck
(11-27-37) Dee. 27/37t.2 rls.
Frankie Thomas, Jr.-Frances Robinson
Wild West Days (6-26'37) . July 5/37t.2rls.
Johnny Mack Brown (each)
(13 episodes)
VICTORY
Blake of Scotland Yard Apr. 15/37.
Ralph Byrd -Herbert Rawllnson
(15 episodes — also feature version)
March 26, 1938
MOTION PICTURE HERALD
85
J. C. JENKINS-HIS COLYUM
HIGHLIGHT EVENTS IN THE NEWSREELS
Neligh, Nebraska
Dear Herald:
Our uncle, Nimrod Jenkins, was mixed
up in that gold rush of "Forty Nine" and
we looked to see if we could see him in the
cast of "Gold Is Where You Find it," but
he wasn't there, unless Russell Simpson
played his part, but we guess that couldn't
be because our uncle was a rather short,
stubby feller, while Russell was tall and
skinny. Then we got to wondering if Allen
Jenkins could be a grandson of our uncle.
V
We cease to wonder at the preparations
for war when we see 'em dance the Big
Apple, which must be a reproduction of the
Sioux Indian war dance. Johnnie, get your
gun.
V
It has been quite common for some pro-
ducers to advertise their star as "the divine"
such and such. They may not know it, but
that kind of advertising acts on the public
like a dose of castor oil.
V
It isn't "the survival of the fittest" any
more. Our observation of late is that the
expression should be changed to "the sur-
vival of the crookedest."
V
The other day we saw a picture in the
Herald of our friend, Bill Weaver, and a
Hollywood star, Marsha Hunt, making im-
prints of their hands in cement at the open-
ing of the National Screen Service studio.
In time these imprints will wear off, but the
imprint on the public mind that Bill is put-
ting in this magazine will wear until Old
Father Time has to get a new scythe.
V
The paper says that Wallace Beery is to
be "best man" at the Garbo-Stokowski event.
Gee whiz, what's the matter with the "divine
Greta," anyhow. Doesn't she know that Jim-
mie Durante, W. C. Fields and Joe E. Brown
are at leisure ? What's the matter with these
boys, we'd like to know.
V
Last night we attended another double
feature program at the Moon theatre. The
first one was "The Black Doll." We don't
know whether they finally found the mur-
derer or not, as it was too deep for us, and
besides that, we fell into a doze at the end
of the second reel.
The second offering was "She Loved a
Fireman." When this started we woke up,
and so will you if you love firemen thrills.
V
Now that Hitler has Austria, what will he
want next? Will he want Czechoslovakia,
Poland, Serbia and Rumania, and after that,
be like the Kaiser, want to rule the whole
world? We hope this country has given up
the idea of "making the world safe for de-
mocracy." What we hope is that this "White
Spot" will be kept safe for thrifty people.
But then, Ernie hopes we will stop right here
and give the people a much needed rest,
therefore aufwiedersehen.
COLONEL J. C. JENKINS
The HERALD'S Vagabond Colyumnist
MOVIETONE NEWS— No. 54, Vol. 20.— Secretary of
State Hull pronounces U. S. foreign policy. .. .Seyss-
Inquart is new Austrian Governor Herbert Hoover
visits President Benes in Czechoslovakia Anthony
Eden leaves for vacation San Jacinto tunnel in
California swept by flood waters Incubator hatches
50,000 chicks daily Fashions Lew Lehr
Basketball championship games in New York
British Empire games at Sydney.
MOVIETONE NEWS — 55, Vol. 20.— Germany annexes
Austrian republic: the situation in detail Paris
has cabinet crisis. ... King George inspects progress
of rearmament program. .. .General Franco opens
smashing drive to coast Fashions Australia
puts on a sea pageant.
NEWS OF THE DAY— No. 252, Vol. 9.— Secretary of
State Hull tells of foreign policy .... Fleet sailors get
a romantic sendoff Motorcyclists near death in
stunt crash Academy of Motion Picture Arts and
Sciences Awards dinner in Hollywood. .. .The
Woman's Page Temple wins basketball crown.
NEWS OF THE DAY— No. 253, Vol. 9.— Films of
Austria's seizure in epoch-making European up-
heaval The Woman's Page Mrs. Roosevelt aids
Golden Gate Fair Tornado brings tragedy
Spring football training. . Gentlemen jockeys thrill
British fans.
PARAMOUNT NEWS— No. 65.— English military
riders in steeplechase race Speed work on new
road to Key West Bridge players try new five
suit game Farm boys praise "no luxury" college
....Basketball championship Chinese ship art here
for safety. .. .British rush air raid defense Big acts
set for circus days.
Aviation Writers Invited
To Paramount Studio
Paramount and Transcontinental Western
Air Company have invited 40 aviation edi-
tors and writers for magazines and news-
papers to attend a four day celebration in
Hollywood to mark the start of production
on the Paramount picture, "Men with
Wings" and the opening of the new TWA
scenic route through Boulder City, Nev.
The editors and writers will arrive in
Hollywood via TWA on March 31st and
will make their headquarters at the Holly-
wood Plaza Hotel. Shortly after their ar-
rival they will be guests at a hangar lunch-
eon and air exhibition at the flying field
where the picture will be filmed in color.
National Decency Legion
Classifies 10 Pictures
Of 10 films reviewed and classified by
the National Legion of decency in its list-
ing for the current week four were found
unobjectionable for general patronage, five
were listed as unobjectionable for adults and
one was cited as objectionable in part. The
pictures and their classification follow.
Class A-l, Unobjectionable for General
Patronage: "Girl of the Golden West,"
"Der Lachdoktor" (German), "People of
Bergslagen" (Swedish), "Rose of the Rio
Grande." Class A-2, Unobjectionable for
adults: "Gasparone" (German), "Jezebel,"
"Tipoff Girls," "Sailing Along," "Waian"
(Balinese). Class B, Objectionable in Part:
"The Divorce of Lady X."
PARAMOUNT NEWS— No. 66.— Marshal Smigly-Rydz
becomes Poland's man of the hour General Franco
claims drive to Mediterranean assures speedy victory
for rebel forces. ... Chancellor Schuschnigg calls for
plebiscite. ... British cabinet in hurried session
Blum cabinet convenes in Paris The Austrian
situation.
RKO PATHE NEWS— No. 69, Vol. 9.— Secretary of
State Hull state's America's stand Picturesque
pageant staged in the south Gerald Swope gets
social security .... Limestone industry speeds output
....Kennedy received by King George. ... Fashions
Detroit Tigers stalk pennant trail.
RKO PATHE NEWS— No. 70, Vol 9— German Army's
march into Austria Harvard swimmers win....
Tornado American ski star triumphs Automo-
biles blessed on holy day European skaters per-
form First Lady breaks ground for Golden Gate
fair Whitney pleads guilty Football practice
Auto races.
UNIVERSAL, NEWSREEL— No. 650, Vol. 10.— Secre-
tary of State Hull tells foreign policy Navy off
for secret war Britain tightens defences Basket-
ball Italian guilds stage fete Personalities: Mr.
and Mrs. Daniel Gordon, Sabry Pasha, Marion Post
Chicago has six day bike race Beauty contest
Skiers contest world title. ... Spring peps zoo
appetites.
UNIVERSAL NEWSREEL— No. 651, Vol. 10— Nazi
Army sweeps old Austria into subjection U. S.
radicals jeer Nazi coup Scores die in tornado
New tread halts skidding Bathing beauties
Charity show opens circus Gotham Irish honor St.
Patrick. .. .Easiest Way wins horse race Notre
Dame spring football Fashions.
Record of Clippings
Presented to Goldwyn
Two bound volumes of full page publicity
breaks received in newspapers by ten leading
circuits throughout the country for Samnuel
Goldwyn productions this year, compiled by
Monroe Greenthal, director of advertising
and publicity for United Artists, were pre-
sented to Mr. Goldwyn in New York this
week.
The volumes, bound in white leather and
embossed in gold, included 342 full pages of
pictorial and editorial matter from news-
papers in all sections of the country on
"Stella Dallas," "Dead End," "The Hurri-
cane," "The Goldwyn Follies," and "The
Adventures of Marco Polo."
The publicity directors who contributed
to the volumes and their circuits are : Oscar
Doob, Loew's theatres : Harry Goldberg,
Warner theatres ; Frank Starz, Interstate
circuit; Rick Ricketson, Fox West Coast;
E. V. Dinerman, RKO theatres ; John
Nolan, Comerford circuit; Bill Hollander,
Balaban & Katz ; Charles Schlaifer, United
Artists and Embassy theatres, San Francisco ;
Joe Lightstone, Orpheum theatre, Mon-
treal, and J. J. Parker, Portland, Ore.
Strausberg and Leff
In New Partnership
Samuel Strausberg, operating 30 theatres
in and around Greater New York, effected a
partnership Tuesday with Abraham Leff in
Mr. Leff's six Bronx theatres, the Freeman,
Granada, Lido, Casino, Tower and Zenith.
86 MOTION PICTURE HERALD March 26, 1938
CLASSIFIED
ADVERTISING
the great
national medium
for showmen
Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion,
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close
Mondays at 5 P.M. Publisher reserves the right to reject any copy. Film and trailer service advertising not
accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to
MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York City.
USEE) EQUIPMENT
20,000 USED VENEER AND UPHOLSTERED
chairs from 75c up. Our new list 15-0 describes our
stock — biggest in industry. Get our prices before
you buy. S. O. S., 636- AO Eleventh Avenue, New
York.
BARGAINS 35 AND 16MM SOUND PROJECTORS.
Will trade for cushioned theatre seats. COLLIE,
419 Houston Street, Chattanooga, Tenn.
PAIR SIMPLEX PROJECTORS $350 — BIG BUY;
Peerless lamps $190 — like new; Strong with 14" new
reflectors $200; spotlight $20; reflector lights $1.75.
CROWN, 614 Ninth Avenue, New York.
3 UNIT GOLD SEAL REGISTER, REBUILT $125;
Brandt change makers $60; admission signs $1.
ASSOCIATED TICKET, 614 Ninth Avenue, New York.
TWO USED SIMPLEX PROJECTORS. MECHAN-
isms with single bearing movements, front shutters,
double rollers, three-point stands, 2,000', upper and
lower magazines. Not rebuilt. In running condition, at
$190 each. We will rebuild these projectors for $65
each additional. Two used Super-Morelite low intensity
30 ampere lamphouses, with ampere meters, reflectors,
and arc controls. Excellent condition, $80 each.
AMUSEMENT, 341 West 44th St., New York.
CCCInS
JUST A FEW MORE BOOK BUNDLES LEFT.
Get yours now. Only $1.39 for Sloane's "Motion Picture
Projection," Mancall's "Servicing Projection Equip-
ment," and Benson's "Fundamentals of Television."
Great values. Order from S. O. S., 636-AO Eleventh
Avenue, New York.
RICHARDSON'S BLUEBOOK OF PROJECTION-
Revised Sixth edition. The revised edition includes
736 pages of up-to-the-minute text charts and data
with , detailed description of assembly, wiring and
functioning of all modern sound and projection ap-
paratus. It is a practical "trouble shooter," cross in-
dexed for immediate reference in any projection room
emergency. ORDER TODAY! $6.25 postpaid. QUIGLEY
BOOKSHOP, Rockefeller Center, New York.
WANTED TC BUY
16 MM. CAMERA IN GOOD CONDITION, PRE-
fer Bell & Howell. Will pay cash for bargain. Will
also take 16 mm. projector but only refer camera now.
BOX 917A, MOTION PICTURE HERALD.
WILL BUY FOR CASH ALL TYPES OF PRO-
jector heads and soundheads if in good shape as well
as allied sound parts. Prefer bankrupt sale or group
of replacement equipment. BOX 918A. MOTION
PICTURE HERALD.
GENERAL
EQUIPMENT
NOW'S THE TIME FOR ALL GOOD MEN TO
come to this party. It's a feast of values. Look !
Big electric clock and 5-line attraction board $11.95.
Beaded screens, grade "A", 29J^c sq. ft. Brand new
Simplex type projectors, only $190 with old head.
35mm splicers, new $3.99. Hundreds of other swell
buys in big Sale Circular. Get yours. S. O. S.,
636-AO Eleventh Avenue, New York.
MODERNIZE YOUR SEATING WITH OUR
tailored chair covers. Any type chair. Quilted cushions
for plywood seats. Spec. Dept., FLORENCE BED-
DING CO., Florence, S. C.
THEATRE EQUIPMENT — SUPPLIES - ACCES-
sories — repair parts. Savings 20% to 50%. Send for
big free catalog. CONSOLIDATED THEATRE SUP-
PLY CORP., 1600-M Broadway, New York.
SPECIAL: 2 BRAND NEW DeVRY 2,000' PORT-
able 35mm projectors, amplifier, speaker, $890. JONES,
Middleburg, Pa.
DCCI\I\EERING
SYSTEMS
THEATRE ACCOUNTING BY WILLIAM F.
Morris, is still the best bookkeeping system for
theatres. It not only guides you in making the
proper entries, but provides sufficient blank pages
for a complete record of your operations for each day
of the year. Notable for its simplicity. Order now —
$4 postage prepaid. QUIGLEY BOOKSHOP, Rocke-
feller, Center, New York.
AIR CONDITIONING
YOU CAN'T MAKE THE WEATHER, BUT YOU
can make them comfortable. New "Keep Them Cool"
bulletin just out, describes blowers, air washers, fans,
spray nozzles, other air cooling needs, all at big
savings. Blowers $39.50 up. Write today. S. O. S.,
636-AO Eleventh Avenue, New York.
BARGAINS: RECONDITIONED ARCTIC NU-
Air American blowers, noiseless drives, hydraulic vari-
able speed pulleys. New air-washers catalog mailed.
SOUTHERN AIR COND. CORP., 101 Walton St.,
Atlanta. Ga.
TRAINING SCMCCL
THEATRE EMPLOYEES: ADVANCE TO BET-
ter theatre positions. Free booklet shows you how.
THEATRE INSTITUTE, 315 Washington St., Elmira,
N. Y.
THEATRES
FOR SALE OR TO RENT THEATRE BUILDING.
CHARLES PITTLE. New Bedford, Mass.
WANTED TO BUY OR LEASE THEATRE IN
Western States. BOX 996, MOTION PICTURE
HERALD.
HELP WANTED
EXPERIENCED SOUND ENGINEER. STATE
age, experience, references, all details. BOX 997,
MOTION PICTURE HERALD.
BANNERS
SILK BANNERS ALL SUBJECTS. THEATRICAL
DISPLAY SERVICE, Box 595, Charlotte, N. C.
PRESS OF
C. J. O'BRIEN. INC.
NEW YORK
THE SOLUTION
FINE grain, solver of many a photographic
problem, has finally overcome the problem
of duplicating. Eastman Fine Grain Dupli-
cating Films are capable of making "dupes"
that cannot be distinguished from originals.
Now the original in the laboratory and the
duplicate in the vault can be actually equal
in quality. Eastman Kodak Company,
Rochester, N. Y. (J. E. Brulatour, Inc., Dis-
tributors, Fort Lee, Chicago, Hollywood.)
EASTMAN Fine-Grain
DUPLICATING FILMS
•SUM" l0VE
Oaeotthe thousand A(AOUR
a
Technicolor smos 0vermon
Screen
\Ne\ch
Play bY
. Based on a
Joseph rAoncure
lo Gera
Story oY w
\a Geragh'y
. Directed by George
ard and Eddie
nd Kor» Siodrnak
it
j 20th Century-Fox Announces
52 Features and 58 Shorts
1
Senate Turns from Neely Bill;
U. S. Acts in Anti-Trust Suit
Audience Wants No Soap Box
On Screen — Martin Quigley
Fight for Television Patents
Is Carried to Federal Courts
In ^Better Theatres' Section:
The Spring Buyers' Number
VOL 131, NO. I
In Two Sections — Section One
APRIL 2, 1938
Entered as second-class matter, January 12, 1931, at the Post Office, at New York, N. Y.. under the act of March .!, 1879. Published
weekly by Quigley Publishing Co., Inc., at 1270 Sixth Avenue, Rockefeller Center, New York. Subscription. HMO a vear. Sinale
Dayton — V
BulVs-eye
New Orleans —
Ditto
Syracuse —
Ditto
Chicago —
Ditto
Salt Lake City-
Ditto
Philadelphia -
Ditto
• Record business
everywhere. All com-
parisons based on
top notch pictures of
screen history.
Jeanette MacDONALD • Nelson EDDY
in
"THE GIRL OF THE GOLDEN WEST'
with
WALTER PIDGEON • LEO CARRILLO • BUDDY EBSEN
A ROBERT Z. LEONARD PRODUCTION
^ Music by Sigmund Romberg
Screen Play by Isabel Dawn & BoyceDeGaw • A Metro-Goldwyn-Mayer Picture
Directed By ROBERT Z. LEONARD
Produced by Wm. Anthony McGuire
Here is a picture that was made
for showmanship. Do nothing—
even then business will be great.
Get behind it and you'll hang up
the record of your career.
April-May-June-July-August
Metro- Go/cfwyn-Mayer has its
biggest punches in store!
Clark GABLE • Myrna LOY- SpencerTRACY
VICTOR FLEMING'S PRODUCTION of
"TEST PILOT"
with
I LIONEL BARRYMO
Screen Play by Vincent Lawrence and Waldeniar Young
Original Story by Frank Wead • A Metro-Goldwyn-N^ayer Picture
I Directed by VICTOR FLEMING
Produced by Louis D. Lighton
Everyone who has seen uTest\Pilot" says it is
without question one of the greatest pictures the
screen has ever revealed. Combining, as it does,
the three great stars of the time it is unquesticjpr-
ably the prize property of a decade. I
You'll play it long and then replay it.' * ^
Better than a road-show. Remember
these words — Leo.
Gee!
The
Way
That
Carole Lombard
Looks At
demand Gravet
in
Fools for Scandal
posh! What a job these stills can
do for your ads and displays!
It's a "Lombardment of
Laughter!" ( WINCH ELL) t
for Easter from
WARNER
BROS.
with
RALPH BELLAMY
ALLEN JENKINS • ISABEL JEANS
MARIE WILSON • MARCIA RALSTON
A MERVYN LeROY PRODUCTION
Screen play by Herbert Fields and Joseph Fields
Additional Dialogue by Irv Brecher • From the
Play, 'Return Engagement' by Nancy Hamilton,
James Shute and^^J^L Rosemary Casey
AFirstNat'lPictUre^l„l!V|The Songs: "HOW CAN
YOU FORGET" a n d'vflflDy '"TH EKES A BOY IN
HARLEM" are by \$Kr RODGERS and HART!
And that noise you hear is another record
broken by 'Jezebel'! . . Just as in Los Angeles,
New Haven, Bridgeport, Albany, Salt Lake City,
Dayton, Toronto, Memphis, Erie, Washington!
eOXOFFICE
NEWS OF
THE YEAR
IN ALL
PRE-RELEASE
RUNS!
>ages 15, 17,
21, 23, 25.
MOTION PICTURE HERALD
MARTIN QUIGLEY, Editor-in-Chief and Publisher
VOL. 131, NO. I
APRIL 2, 1938
JOHNNY-ONE-NOTE
AN outstanding characteristic of "Time," a weekly topical
review, is its use of the militant and frequently poison-
ous adjective. People recorded in its pages are often
given one-shot treatments in words such as "beefy,"
"paunchy," "hirsute." Special delight is had with opportunity
to be unpleasant with "hunchback" and its ilk. Friendly men-
tion makes women "plump." Disapproval records them "fat."
<I This pertains to a technique of journalism which serves
two more obvious purposes. It has "inside" connotation cal-
culated to camouflage the fact that the job is a rewrite from
some clippings collected by a college-boy-office-boy — known as
a "C-B-O-B" in the patois of the "Time" plant — and collated
for the rewriter by a spinsterish college girl with flat heels and
a collar-and-tie bearing. With the clippings, a collection of
news photographs, a lexicon and a certificate of four years'
residence in New Haven, a "Time" rewriter is a journalist. In
addition to the camouflage, the one-shot adjective system is
calculated to challenge attention, which it does, somewhat
like an inverted belch in the drawing room. With his type-
writer in a cubicle up in the Chrysler building in New York
he gets intimate with the personages and scenes of any part
of the map, be it Siberia, Stalin's office, Galapagos, or Mr.
J. P. Morgan's sickbed. The implication is of the x-ray eye,
with television attachments, all wired for sound and in natural
colors. The technique started in "Time" with a practice of
using obscure middle names of conspicuous persons, and has
now expanded to an inference of cosmic penetration.
If So it came the other day — "Time" dated March 7 — that
a "Time" rewriter doing a chore for the department entitled
"Cinema" — motion pictures, they mean — while discussing some
anti-double bill legislation in Chicago, found opportunity to
give a treatment to Mr. Martin Quigley, editor-in-chief and
publisher of Motion Picture Herald, thus:
"Motion Picture Herald's Martin Quigley, Johnny -one -note
of the trade press, was plaintively sarcastic: 'This industry is
going to be fixed up fine.' wrote he, 'When all the experts get
through — making it safe for babies, supplying adult education on
the screen and carrying the messages of the assorted propagandists.
After all those functions are served the subject of entertainmnt
can be considered . . . ' "
*I "Time," by its remote reporting system, achieved a typical
percentage of errors in this paragraph. The "Herald" belongs
to Mr. Quigley, not he to it. He is never plaintive, seldom
sarcastic. The expression quoted was written by the editor of
The Herald.
But "Time" did score a bullseye, with its one-shot character-
ization of "Johnny-one-note."
The reference was to the long sustained contention of Mr.
Quigley, and his publications, that the motion picture's business
is entertainment — and entertainment only, so far as the motion
picture theatre screen is concerned.
That for several years, in fact ever since the militants of
causes and movements became conspicuously pestiferous with
their pressures on the screen, has been the one-note of this
Johnny-one-note.
^ From printed page and public rostrum Mr. Quigley has,
with the acute disapproval of the propagandists and chiselers-in
of other fields of expression, insisted on the right of, and the
necessity for, the amusement business tending to its own
business.
CJ Smarty "Time," with the x-ray eye and the cosmic com-
prehension, attending to everybody's business from gynecology
to statecraft, neither understands nor approves. There is, to
be sure, just a possibility too that "Time" is a shade conscious
of the fact that Motion Picture Herald has not always approved
the works of the highly entertaining "March of Time" in its
bringing to the screen such strange manifestations as the
LaGuardia pictures in the midst of a campaign, or such a
controversial mess as its "Inside Nazi Germany." Our Johnny-
one-note considers the theatre badly served by pictures calcu-
lated to stir hates and hisses.
£ The persistent quality of "Time's" capacity for misunder-
standing was early made manifest. At the first editorial atten-
tion of a critical nature in The Herald, Mr. Quigley was in-
formed that it was clear Mr. Terry Ramsaye was prejudiced
against "Time." More recently Mr. Ramsaye has been informed
that the "March of Time" considers that there has never been
anything wrong with its pictures, and so it is inescapable that
The Herald's attitude can only be explained on the assumption
that Mr. Quigley does not like Mr. Henry Luce, publisher of
"Time" and its several off-spring. Both assumptions are
irrelevant, erroneous.
So it must be said again that Mr. Quigley's Johnny-one-note
tune is that the business of the amusement business is amuse-
ment— and nothing else.
^ On the One-Note theme it may be observed that it has
been characteristic of the Martin Quigley attitude and tech-
nique for many years. Now about a decade ago, it found
first important documentary expression in the drafting and
promotion of the Production Code. The one note was
Decency. It was Mr. Quigley's contention that the motion
picture must fortify itself against the temptations of success-
at-any-price showmanship willing to compromise and exploit
by devices of pictorial harlotry and in contravention of the
mores of the civilized elements of the screen audience.
<J The Production Code became a fact, and in time, with
Johnny-one-note persistently piping, it became also effective
[Continued on following page, bottom of column 11
8
MOTION PICTURE HERALD
April 2, 1938
This Week
"Free" Silver
Raw stock producers and other consumers
of "free" silver are expected to benefit ma-
terially by the break in the world price of
silver, it was said in Washington this week
after the government announced its inten-
tion of discontinuing the purchase of Mexi-
can metal. The government's stand resulted
in the New York price of silver dropping
one cent on Monday and another cent on
Tuesday. The film stock and jewelry indus-
tries are the two largest consumers of
"free" silver — the metal available on the
London market. It was predicted in Wash-
ington that withdrawal of the Treasury's
support of the London market may drive
the world price down as low as 30 cents an
ounce or less. The United States Treasury
has been buying up to 5,000,000 ounces of
Mexican silver monthly at 45 cents an
ounce.
Theatres throughout Mexico are showing
trailers urging support for the Government.
JOHNNY-ONE-NOTE
[Continued from preceding page]
in a period of crisis as a document of re-
demption for a screen sore beset by ills
within and critics without.
£f The Production Code is a Johnny-one-
note job. Further, its plan of operation
and application is a Johnny-one-note job,
made possible by his determined zeal, and
the motion picture industry's own apprecia-
tion and acceptance of his purpose —
cooperation with it.
€J The currently piped One-Note, the
policy of entertainment only for the enter-
tainment screen, is the policy by which
the screen rose to dominant position in the
amusement industry, and is the policy by
which it can continue its dominance.
^ This is no divergence of policy, but is
essentially a derivation and expansion of
the One-Note policy of Decency — all per-
taining to the contention that the motion
picture theatre screen must tend strictly to
its own business, being unsullied by pander-
ings and harlotries, by propagandists, up-
lifters, downpushers, special pleaders, sen-
sationalists and heckling journalism left,
right and center.
Mr. Martin Ouigley and his Motion-
Picture Herald will continue the One-Note
policy until Hell freezes over, and there-
after on the ice.
TERRY RAMSAYE
Entertainment Thesis
Dr. Edgar Dale of the bureau of educa-
tional research of Ohio State University
has written to Martin Quigley arguing
against recent expressions in Motion Pic-
ture Herald which set forth the thesis that
the sole function of the theatrical screen
is entertainment and that it should be re-
served for that.
Dr. Dale's letter and comment by Mr.
Quigley in the form of an answering letter
appear on pages 12, 13 and 14.
No Action
The United States Senate failed to take
any action on the Neely anti-block booking
and anti-blind buying bill this week when
the measure was reached during the calling
of the senate calendar. Andrew Edmiston,
Democrat of West Virginia, introduced an
identical bill in the House of Representatives
Wednesday. Little chance was seen for any
action on it this year. The week also brought
the filing of a brief by the government in the
Dallas Interstate Circuit trust case against
distributors, and the instituting of a $300,000
damage suit by Laurel Theatres, Los
Angeles, against Fox West Coast Circuit
and distributors.
These and other developments are ex-
plained in detail on page 24.
Mary Will Tell
Editorial
Page
7
This Week in Pictures
Page
10
The Hollywood Scene
Page
39
In British Studios
Page
29
Release Chart
Page
63
Managers' Round Table
Page
55
Showmen's Reviews
Page
40
Asides and Interludes
Page
47
In the Courts
Page
48
Deaths
Page
48
In the Newsreels
Page
73
Short Subjects on Broadway
Page
36
J. C. Jenkins' Colyum
Page
73
What the Picture Did for Me
Page
49
Speaking before the Woman Pays Club
in luncheon session Tuesday at the Hotel
Warwick in New York, Mary Pickford,
sharing the table as guest of honor with
Irene Kuhn, author of the newly acclaimed
"Assigned to Adventure," announced that
there's to be a new Pickford book. This
time it will be an autobiography, and Miss
Pickford averred that she would be locked
up with her reminiscences and her secretary
in a stateroom all the way to Europe on
the Normandie.
Miss Pickford's last book, written prior
to her marriage to Buddy Rogers, was
"Why Not Try God ?"
Meanwhile there are reports from Holly-
wood of negotiations for Mrs. Kuhn's story
for production, and reports of her reaffilia-
tion with the motion picture business. While
more especially famed for her newspaper
and magazine work, she has also been "a
Hollywood writer."
Films in Austrid
The fate of American film business in
Nazified Austria this week still awaited
word to home office executives of official
announcement of new regulations covering
the exporting of United States production
to Austria. The majority of companies are
marking time pending receipt of word
about the impending restrictions, but United
Artists has continued to ship films into the
country.
The situation is explained on page 20.
Television Suit
The infant television industry took its
growing pains into court this week as the
Westinghouse Electric and Manufacturing
Company initiated a legal struggle with the
Radio Corporation of America for control
of important patents bearing on the elec-
trical processes of the medium.
Details of the suit and other news of the
television laboratories are recorded on
page 22.
In "Teatro a I Dia"
A number of new editorial features have
been incorporated into the April issue of
Teatro al Dia, out this week. Heretofore
covering only the physical theatre in its edi-
torial scope, this Spanish quarterly, a
Quigley publication, beginning with the
present number, will also devote itself to
the film end of the business. The current
issue includes reviews of pictures of special
interest to the Latin-American exhibitor,
news and views of the trade, and contribu-
tions from Teatro al Dia correspondents in
the foreign markets.
April 2, 1938
MOTION PICTURE HERALD
9
Arts Bill Tabled
The House Education Committee has de-
cided to lay aside a number of educational
bills, including those looking to the creation
of a Department of Fine Arts, pending
further study of a report just prepared by
the President's Advisory Committee on
Education.
The committee's report does not deal with
films in education and only in passing with
radio, suggesting that the Government
should continue to administer a national pro-
gram of education by radio "to the extent to
which such type of program proves to be
desirable."
That Philco Case
Chancellor Josiah C. Wolcott in chan-
cery court at Wilmington, Del., Saturday,
denied Radio Corporation of America's peti-
tion for reopening and rehearing the litiga-
tion brought against it by the Philadelphia
Storage Battery Company, parent organiza-
tion of the Philco Radio and Television Cor-
poration, to which PSB sought to enjoin
RCA from terminating a licensing agree-
ment.
MOTION PICTURE HERALD
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3 1 00. Cable address "Quigpubco, New York." Martin
Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
364 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W I, Hope Williams, manager; cable Quigpubco London;
Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau,_ Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep-
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-shi
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustiftgasse 54,
Vienna VII, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Winther, representative. Member
Audit Bureau of Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Quigley Publications:
Better Theatres, Motion Picture Daily, Teatro al Dia,
International Motion Picture Almanac and Fame.
England's Films Bill Establishing
New Quotas Becomes a Law
The British Government on Wednesday finally reenacted the Cinematograph
Films Act establishing by law for another ten years the proportion of motion pic-
tures to be distributed with imports in the kingdom.
Following previous passage by Commons, the House of Lords Wednesday acted
favorably on the bill, and royal assent immediately was given, thus ending one of
the longest and sharpest controversies ever witnessed both within the motion pic-
ture industry in Great Britain and between various factions of the industry and
the Government.
Continuing in existence a quota law which has controlled distribution and exhibi-
tion these past ten years, England, through the new law, revises and extends the
protection accorded domestic product in its competition with films from abroad.
The new law raises the British film quota for distributors from the old graduated
scale of 7I/2 per cent in the first year to 20 per cent in the tenth, to a new scale
of 15 per cent in the first year to 30 per cent in the tenth. Similarly, the quota
for exhibitors is raised from the old graduation of 5 per cent in the first year to
20 per cent in the tenth, to a new scale of l2'/2 per cent in the first year to
25 per cent in the tenth.
The Cinematograph Act becomes law for distribution on April 1st (Friday),
replacing the old 1 0-year quota, but does not become applicable to exhibitors
until September 30th, the beginning of the new show season.
The exhibitors' short subject quota will begin at l2'/2 per cent and rise to a
high of 22'/2 per cent, while the distributors' short subject quota will begin at
20 per cent and rise to 30 per cent in the last year of the law.
The two other most important elements of the new measure, particularly as
concerns foreign product, are the clauses calling for triple quota value and rec-
iprocity.
The "reciprocity" clause gives a distributor who undertakes to distribute a
British feature anywhere else in the world, credit on his quota in England for such
distribution.
The socalled "triple quotas" clause permits a producer making an expenditure
of at least £37,500 ($187,500) in British studio labor costs, to count that film for
three pictures under the distributor quota.
A Films Council is established, with wide discretionary powers, under the general
jurisdiction of the Government's Board of Trade. Oliver Stanley, who sponsored
the new quota law in Parliament, is president of the Board of Trade.
One other phase of note in the measure is that which excludes from quota
consideration those pictures produced in the British dominions, including Canada
and Australia.
The trade in England, except British producers, opposed a still higher quota scale
unsuccessfully proposed by the House of Lords.
Cables from London Wednesday to the United States carrying word of the
quota bill's passage created the impression in the industry here that the bill as
finally enacted is better than was forecast in the original report by the Moyne
Committee, which was appointed by the Government in March, 1936, to consider
the future position of British films in view of the then approaching expiration of
the old Cinematograph Act. Not that the new bill is everything to be expected,
however. Important film factors here still hope for further consideration in
connection with the new general U.S.-British trade treaty conversations now being
held at Washington between Secretary of State Cordell Hull and representatives
from the British Government.
There appears to be a feeling of appreciation on this side for the efforts made
by Joseph P. Kennedy, new ambassador to England, in behalf of the American
film interests with regard to the final provisions of the bill.
10
MOTION PICTURE HERALD
April 2 , 1938
This We e k
In Pictures
r I T HE Right Reverend and Right Honorable
f Arthur Winnington Ingram, Bishop of London,
" fe//, one of the distinguished guests who at-
tended the London opening of Darryl F. Zanuck's 20th
Century-Fox production, "In Old Chicago." Introduc-
ing His Lordship to the microphone in the lobby of the
Tivoli theatre is Leslie Mitchell, former commentator
for the British Broadcasting Corporation and now with
British Movietone News, who was master of ceremonies
at the premiere.
Hollywood's talent guilds will
add social activity to their labor
organizational work with a Tri-
Guild Ball on April 2\st arrange-
ments for which are in the hands
of the group at right, fames Cag-
ney and Chester Morris, center,
represent the Screen Actors' Guild;
John Grey, left, and Charles
Brackett, right, the Screen ^Writ-
ers' Guild. Frank Capra and Lewis
Milestone are acting for the Screen
Directors' Guild.
Theatre managers who headed the
list in the third annual Managers' Pa-
rade conducted by the Warner the-
atres in Philadelphia are awarded their
prizes, left, by Ted Schlanger, Phila-
delphia zone chief. Left to right: Ben
Blumberg, Jack Mulhall, Jules Reis-
man, Herman Whitman, Al Blumberg,
Matty Rosenbluth, Joe Bergin, Harry
Tarrante, Haddon Matthews, Mr.
Schlanger, Elmer Pickard, Milton
Lewis, Bill Morgan and Bill Golden-
berg.
April 2, 1938
MOTION PICTURE HERALD
Midwestern members of the Metro-Goldwyn-Mayer sales force, meeting
in the Palmer House, Chicago, above, in the third of a series of similar re-
gional conferences, were told by William F. Rodgers, general sales manager,
that no general rental increases will be put in effect for the 193 8-39 program.
Left to right, bottom row: F. }. Downey, Detroit; D. C. Kennedy, Des
Moines; Judy Garland, who stopped over in Chicago to meet the sales mana-
gers, en route to the MGM studios; J. E. Flynn, district manager, Detroit;
E. M. Saunders, western divisional manager; Mr. Rodgers; S. A. Shirley, Chi-
cago. Second row: W. H. Workman, Minneapolis; W. W. Willman, Indian-
apolis; W. E. Banford, St. Louis; H. A. Friedel, Denver. Top row: F. C.
Hensler, Kansas City, Mo.; H. G. Shumow, Omaha; E. A. Aaron, home of-
fice; H. P. Wolf berg, district manager, Kansas City.
The Will Rogers Memorial Hospital at Saranac Lake,
New York, above, which will be one of the beneficiaries
of the Will Rogers National Theatre Week to be con-
ducted by the industry starting April 29th.
Francis Lederer finds a new position. The star is test-
ing a "Between the Scenes" couch on which, his agent
says, "the actors and actresses recline on the set and in
their dressing rooms during production."
12 MOTION PICTURE HERALD April 2, 19 3 8
DR. DALE AND MARTIN QUICLEY
DEBATE SCREEN AND EDUCATION
DR. EDGAR DALE of Ohio State University's bureau of educational research has written
Mr. Martin Quigley seeking to make argument against expressions of Mr. Quigley and
Motion Picture Herald urging that the sole, exclusive business of the motion picture
theatre of entertainment is entertainment. Dr. Dale appears to believe that the theatre should
share responsibilities with the classroom. He says, incidentally, nothing about asking the classroom to
share with the theatre. Mr. Quigley, writing in response, reasserts to Dr. Dale the policy of enter-
tainment only for the amusement screen, pointing out that the motion picture business of today is
the normal product of a normal demand, not to be invaded with impunity. — THE EDITOR.
Dr. Edgar Dale to Martin Quigley Martin Quigley to Dr. Edgar Dale
March 12, 193 8.
Mr. Martin Quigley, Editor-in-Chief,
Motion Picture Herald,
Rockefeller Center,
New York, N. Y.
Dear Mr. Quigley:
I was very interested in the editorial in the March 4, 1938,
issue entitled "New Meddling," in which you criticize the
March release of the Institute for Propaganda Analysis,
"Movies and Propaganda." In fairness to yourself, your pub-
lication, and your readers, as well as to the Institute for
Propaganda Analysis, it is my conviction that you should pub-
lish this letter of comment in the Motion Picture Herald. As
a member of the Advisory Board of the Institute for Propa-
ganda Analysis, I should like, then, to make the following reply.
You make the statement, "The motion picture has done
fairly well in becoming the world's greatest entertainment
medium by devoting itself to its own special function of
entertainment, by tending to its own business."
In either writing or approving this editorial, you have com-
pletely reversed your position, as it was so well stated in your
book "Decency in Motion Pictures." In it, you said,
"Not only to youth but to the whole public the motion
picture is an agency which assists in establishing ideas and
standards. It causes the acceptance of or rejection of ideas,
dependent upon the manner and the purport of the presen-
tation. . . .
"What, then, shall this influence be?
"Shall it be for better or for worse?
"There are those who profess themselves to be puzzled that
any such questions should be asked. There are others who
say that the questions are out of order and out of place;
that the motion picture has no responsibility other than to
entertain." (Pages 6-7.)
You then proceeded to sharply criticize those who believed
that the motion picture has no responsibility other than to
entertain. Have you forgotten what you wrote previously,
or have you changed your mind?
That the motion picture industry itself recognizes that there
are important educational residues from so-called entertain-
ment pictures is illustrated again by a quotation from the
Motion Picture Herald:
"Will Hays, president of the Motion Picture Producers and
Distributors of America, spent the full noon hour on Tuesday
in private conference with President Roosevelt at the White
House. . . . Mr. Hays' visit, it was permitted to be understood,
[Continued on following page, top of column l]
March 28, 1938.
Doctor Edgar Dale,
Ohio State University,
Columbus, Ohio.
Dear Doctor Dale:
In accordance with your implied request Motion Picture
Herald publishes herewith your letter of March 12. Upon
this letter which you represent as a reply to the Herald edi-
torial of March 5 I wish to offer the following comment:
In the book "Decency in Motion Pictures" I addressed
myself realistically to a consideration of the theatrical motion
picture as it is; I did not aim at theoretical discussion of a
type of motion picture which does not exist.
The statement you quote, if examined in its context, clearly
indicates that I refer to the moral influence of the conven-
tional motion picture. This kind of a picture narrates a dra-
matic story, presenting persons in action and in reaction upon
each other, meeting and somehow solving problems of human
conduct. It is my thesis that the manner of presentation of
characters in such a story, the explicit or implied attitude
toward principles of morality which their conduct assumes,
necessarily constitute an influence tending to increase or
diminish the respect of audiences for the traditional moral-
ities of civilized man. It is true that the screen behavior of
characters in a motion picture assists in establishing ideas of
behavior and standards of conduct.
Having assumed this position it necessarily follows that I
should insist that the motion picture producer is not free to
present a story of immoral implications, however high such
a story may rate when considered only on its entertainment
potentiality.
I did, as you observe, criticize those who believe, or say
they believe, that the motion picture has no responsibility
other than to entertain. The argument was addressed to those
who contend that the considerations of art warrant the repeal
of the Ten Commandments; that an artistic creation even
though it tends to deprave may be sanctioned. Least of all
did I imagine that among persons assuming to prepare youth
for its future duties as citizens and parents there would be
confusion as to what was meant.
I can well understand that if a person is inclined to dismiss
the code of man's traditional morality as an outmoded fetish
he might on occasion be forgetful of the screen's responsibil-
ity for decency, upon which I endeavored to insist, and per-
haps search for something else as the meaning of the refer-
ence quoted. However, I must say that normally this would
[Continued on following page, column 2]
April 2, 1938
MOTION PICTU RE HERALD
13
WARNS OF DICTATION BY EDUCATORS
uBound to Education": Dr. Dale
[Continued from preceding page, column l]
was for the purpose of informing the President about the
progress to date of the organized motion picture industry in
its survey to determine the suitability and advisability of
entering America's classrooms, a survey which has been under-
way since last fall, when the MPPDA engaged several edu-
cators to inspect the vaults of member companies to determine
what films might be available for school use." (January 22,
1938; Page 8.)
This quotation shows very clearly what was stated in the
issue of the Institute of Propaganda Analysis, namely, that
education and entertainment are inextricably bound together.
It shows, further, that this point of view has been accepted
by Mr. Hays himself.
Frankly, I am confused by your arguments. In the release
of the Institute for Propaganda Analysis dealing with motion
pictures, we spoke with high favor of "The Story of Louis
Pasteur," "The Life of Emile Zola," "Dead End," and other
motion pictures of this type. The release stated these motion
pictures did provide social insight, that they did "illuminate
problems of human conduct." Do you disagree with our ob-
servation that other motion pictures of this type should be
produced? Do you object to showing pictures of this sort
on the screen? If so, you have, been strangely silent about
it in your editorial columns.
We part company, of course, on your flat assumption that
the kinds of films shown on the screens in the theatres of
America are none of the business of the educator. If you
Dr. Dale:
"We part company . . . on your flat assumption that
the kinds of films shown on the screens in the the-
atres of America are none of the business of the
educator."
* * *
Mr. Quigley:
"In my opinion it is the business of educators . . .
to encourage the production of better films and
to oppose anything . . . that may judiciously be
regarded as harmful to the moral well-being. . . .
I do not believe that it is the business of edu-
cators ... to dictate to the end of causing enter-
tainment films to be camouflaged as educational
films and vice versa."
really believe this, then you ought to criticize sharply those
exhibitors throughout the entire country who have been try-
ing to get the aid of the schools in seeing that the pupils
attend excellent motion pictures. You would rightly object
to the schools being concerned, through courses in motion pic-
ture discrimination, with the kinds of movies that children see.
One final word: If you object so strongly to any kind of
propaganda on the screen, why don't you' specifically describe
and denounce the advertising of specific products that has
appeared from time to time in feature productions of at least
one major company? Also, why were you silent when the
motion picture screen was being used in California to defeat
Upton Sinclair? Or do these two examples come under the
heading of entertainment?
Yours very truly,
EDGAR DALE.
"Substitution of Soapbox": Quigley
[Continued from preceding page, column 2]
not be expected when the excerpt under consideration was
from a book entitled "Decency in Motion Pictures."
Hence, you will observe, I have not forgotten what I wrote
previously and I have not changed my mind.
I do not deny that there may be, as you put it, important
educational residues from so-called entertainment pictures.
Even though there are such residues, this, it seems to me, has
nothing to do with the project you espouse of seeking to
force the entertainment business of motion pictures to attempt
the profession of education.
There is a vast difference between a film which incidentally
or in part may be of an educative character as compared
with a studied effort on the part of producers of entertain-
ment to school the young mind and inculcate knowledge. The
former in effect is equivalent to much of the ordinary experi-
ence of living; the latter process is known generally — with the
exception, it seems, of a few educators — as formal education.
As to formal education most intelligent persons expect it to
be afforded by institutions especially appointed to the task,
and not by producers of motion pictures.
I deny that education — if you mean formal education — and
entertainment are inextricably bound. If you mean that ex-
perience of a generally educative character and entertain-
ment are inextricably bound then you are solemnly and with
unnecessary emphasis proclaiming the obvious. Education in
a broad and miscellaneous sense — a sense in which one does
not expect the term to be used by an educator — naturally
begins at the cradle and ends at the grave. A walk down
Main Street, attendance at a baseball game and game of
kelly pool are all educative in a broad and miscellaneous sense.
But I would not classify them as education.
No, I do not know that Mr. Will Hays accepts the thesis
that formal education and entertainment are inextricably
bound. Rather I do know that the dominant thought in the
motion picture industry and the prevailing American public
opinion as well insist that the motion picture producer stick
to his job of entertainment. You have not, I trust, forgotten
the widespread and emphatic press and other comment which
supported my definition of this status at the Williamstown
Institute of Human Relations last August.
I do agree that other pictures of the type of "The Story
of Louis Pasteur" and "The Life of Emile Zola" should be
produced. As to "Dead End" I agree somewhat conditionally.
However, I am actuated in my agreement by reasons which
differ radically from those which prompt your conclusions.
"The Story of Louis Pasteur" is an excellent picture. In it
you see perhaps a vindication of radicalism. I see in it an
interesting entertainment based on the story of Louis Pasteur,
a great scientist who left the world a better place to live in —
not, however, by first destroying the good on an off-chance
that he might replace the good with something better. This
film is not biography, neither is it a scientific treatise. It is
an excellent entertainment, which indeed is all that it was
intended to be.
"The Life of Emile Zola" is an important and popular pic-
ture but certainly not a learned and scholarly inquiry into the
life and times of Zola. It is biographical drama which utilizes
in plenteous measure that license to fictionize which is allow-
[Continrted on following page]
14
MOTION PICTURE HERALD
April 2, 1938
SCREEN IS NOT FOR AX GRINDERS
[Continued from preceding page, column 2]
able to the producer as it is to the playwright and author.
The character of Emile Zola is idealized. The film does not
present an authentic portrait of the historical figure nor of
the times and conditions in which he lived. Dramatic pur-
poses require sharp and uncompromising delineation. It would
not do to attempt to paint Zola in his heroic proportions as
an apostle of justice and at the same time sketch him as the
writer of pornographic literature. No motion picture intended
to be a popular entertainment for a vast audience could treat
competently with the social, political and religious complexi-
ties involving the public career of Zola. As an evening's en-
Dr. Dale:
" . . . the motion picture industry itself recognizes
that there are important educational residues from
so-called entertainment pictures. . . . "'
* * *
Mr. Quigley:
"Even though there are such (educational) residues
(from entertainment pictures) this . . . has nothing
to do with the project you espouse of seeking to
force the entertainment business of motion pictures
to attempt the profession of education."
tertainment "The Life of Emile Zola" is excellent; to consider
it serious biography and history is absurd.
"Dead End" is a notable contribution of a realistic char-
acter. I do not happen to have the same measure of enthu-
siasm for this type of play as those who see in it an aid to the
propagation of social and economic discontent. I do not
happen to be among those who attribute all to social and
economic environment and nothing to free will. I do not
begrudge apostles of The New Order their satisfactions over
pictures of this type. Such pictures add spice to the season's
program but an abundant helping of them would give indiges-
tion to theatre audiences. The vast millions who regularly
attend the theatres do so to escape the problems, perplexities
and burdens of everyday life. Plays like "Dead End" except
as rarities would not give to them that which they seek to
purchase with their admission price.
It is in the liberal viewpoint to insist that if what the public
wants in the theatre is lawful it should be given to them. In
the philosophy of totalitarianism, as in the thought of some
amongst us, it is insisted that the theatre give the public
what someone with an ax to grind determines is good for them.
You have incorrectly attributed to me an assumption that
the kinds of films shown are none of the business of educators.
In my opinion it is the business of educators to reckon with
the enormous influence of films as with other environmental
factors, to resort to every reasonable effort to encourage the
production of better films and to oppose anything in the
cinema that may judiciously be regarded as harmful to the
moral well-being of the individual and the state.
I do not believe that it is the business of educators to order
the production of entertainment films or to dictate to the end
of causing entertainment films to be camouflaged as educa-
tional films and vice versa.
I am not aware that in current usage propaganda and ad-
vertising are interchangeable terms. I am under the impres-
sion that propaganda means rather a system for propagating
a doctrine, i hope that academic circles have not become
so intent upon far-off hills that respect for precision in lan-
guage is being lost. We do not often hear of toothpaste
propaganda and government-ownership advertising. But,
anyhow, I have not specifically described this screen advertis-
ing to which you refer because I am not in possession of sup-
porting factual data as to its identity. That which you have
I would be very glad to examine. However, even if the de-
tails are made available I shall not be able to denounce it as
propaganda. Any discussion of this alleged practice would
necessarily come in a different category. As an industry
policy the advertising of specific products in feature produc-
tions may be a questionable practice. I do not see that it
necessarily violates the public interest.
I do not recall whether the screen was used locally to defeat
the candidacy of Upton Sinclair and if it were I do not re-
member whether I expressed appropriate disapproval. Wrong
procedure on the part of certain factors in the industry, if it
occurred, and a delinquency on my part, if that too occurred,
hardly constitute valid arguments against the principle that
it is neither right nor reasonable for the screen to deal with
political propaganda.
And finally, Doctor Dale, I am constrained to wonder
whether this demand which you and your colleagues make,
that the entertainment screen assume an educational function,
may not in reality be calculated as the preliminary step in a
grandiose scheme to dominate.
Certainly were any such function recklessly and foolishly
assumed by the entertainment screen your dissatisfactions
would mount momentously, meanwhile you would be supplied
with better reasons than at present exist to insist, now that
the screen had assumed to educate, it must perforce be in-
Dr. Dale:
" . . . education and entertainment are inextricably
bound together."
* * *
Mr. Quigley:
"I deny that education — if you mean formal edu-
cation— and entertainment are inextricably bound.
. . . the dominant thought in the motion picture
industry and the prevailing American public opin-
ion as well insist that the motion picture producer
stick to his job of entertainment."
structed by the educator just how to fulfill the function of
education. It is perhaps understandable that some educators
may be irked by the narrow confines of the classroom and its
attendant limitations and yearn for the wide open spaces of
the theatrical screen, together with its not inconsiderable
facilities for production.
But this audience was created through the mighty efforts
of industry pioneers and their successors out of the pleasur-
able satisfactions of the entertainment film. It is not likely
that it would view with equanimity the substitution of the
soapbox for the screen they know. And it is equally unlikely
that the industry will dedicate its heritage to your experi-
ments, however noble.
Yours very truly,
MARTIN QUIGLEY.
IN
ROCHESTER
New all 'time high for money
and attendance!
16
MOTION PICTURE HERALD
April 2 , 1938
FOX LISTS 52 FEATURES FOR '38-'39;
REPORTS $8,617,114 PROFITS IN '37
58 One-Reel Subjects Besides ; Net Is $894, 160 Larger Than for
Newsreel Issues Are Also An- PAUL MUNI DECLINES |936. National Theatres and
nounced at Company's Sales STATUETTE AWARD Subsidiaries Show $65,019
C,. i> "am Muni, returning Saturday alter , ■ —
onvention in Kansas City vaCatummg in Europe, declined to Increased Profit
Twentieth Century-Fox Film Corporation " ^ statutte awarded him Net profits of $8)617)114 for last
on Friday announced 52 feature pictures, 58 (or. *f ^ *" The Ufe °f W<? $894,160 more than the $7,722,954 netted in
one-reelers and 104 issues of its newsreel Lola- 1936, were announced this week by Twen-
for 1938-39. don't accept any of those tieth Century-Fox Film Corporation, as the
i L n r>\ l ii things," he told a representative of the company's executives and field forces were
John V. Uark, general sales manager, Manischewitz Foundation of Fine converging on Kansas City for conferences
j ii. ?tl '.^entities of the subjects Arts, who brought the statuette to the SettmS a new selling season underway,
and the 1 60 associate producers, directors, Urm President Koosevelt) and the rep- th£j ^s for both years, dividends from
players and writers who wi create them, , .. » , , , £. National Theatres Corporation are included in
as he presides over the annual sales con- resentative had the award under his the amount of $1,134,000 for each year. These
as ne presides over the annual sales con- arw when he left the ship. dividends were received in the fourth quarters
IT ul l l !Y. t Saturday, at the „ZqU„ was sdectei as fhe be%t pr0_ for the respective years. The profits for the
Muehlbach hotel, Kansas City. duction of 1938 by the Academy of fourth 1uarter of 1937 were $3,718,200 com-
itf,»s iartwa: »<*•>«<»»»*«' £ a SE? jar i
actually underway, following the four regional „',. . ™ , .. . , „ ,
sales conventions and the product announce- National Theatres and its voting controlled
ment for 52 features of Metro- Goldwyn- Mayer. Ellis Island SSSf1?8 consolidated net income of to-
Individual exchange meetings to acquaint Falling Star ?88 k228 ^ ^ 'compared with $2,923,209 for
salesmen with new policies and product will be Dance Hall *93f>- Twentieth Century-Fox Film Corpora-
held throughout the country on Monday and Night Before the Divorce tions per cent interest in National Theatres
Tuesday. He Married His Wife ?«S?S interest in these earn,nes of $L-
Untitled Musical, football picture. oo,055.
Compares with 52 This Season Song of the Island Twentieth Century-Fox paid dividends on the
„, , . Sunnyside Up, starring Shirley Temple. preferred stock in 1937 of $1.50 per share and on
in?ohe,nC°mpanyS schfdu]^ ?f 52 features for Susannah of the Mounties, starring Shirley the common stock— $2.50 per share Total divi-
1938-39 compares with 66 features announced Temple dends paid amounted to $5,754,703.
for the present season. _ Little Princess, starring Shirley Temple. Current assets of Twentieth Century-Fox
For the first time since it undertook dis- They Met in CollegE) starring Sonja Henie. ^1^1Td l^fc" at °f Decen]ber
tribution, five years ago, for Educational Pic- Untixled picture starring Sonja Henie lm l™lofC ^ S7'63^ cash, amounted to
tures. Fox will have no short subjects from Straight, Place and Show, starring the f3F ,? 8 a"d <^at S7'991''
the E. W. Hammons company, its contract ex- Three Ritz Brothers ' comParinS wltn cash of $5,718,032, current
piring in August, without renewal With Edu- Moonstruck, starring the Three Ritz Brothers ||sf£ °,fQ $25-874,018 and current liabilities of
cat.onals 66 comedies, Paul Terry s 26 Terry- THsm Musketeers, by Alexander Dumas, $5,587,259 on December 26, 1936
toon musical cartoons and 12 subjects from starring the Three Ritz Brothers Consolidated income account for 52 weeks
its own producers, Fox this past season had What the Public Wants ended December 25, 1937, compares as follows :
104 one and two-reelers For the new season FoUR Untitled jane Withers' Productions 52wkse»d S2wksend
and without Educational s 66, there will be 26 Three Charlie Chan Productions Dec 25, '37 Dec. 26, '36
new Terry-toons and 32 one-reel subjects Three "Mr. Moto" Productions ™v?isJncome ^S'SSfil
produced by Fox itself, under supervision of FoUR »j0NES Family» Productions K contr.' subs.' """i::::::::::: "iftan
Iruman 1 alley, who also continues in charge of Three "True Stories" Pictures Other income 1,241,016 1,000,375
Fox Movietonews. ^ ^ Three Untitled sports dramas Total ;ncome $58 602 235 $54 031 780
The convention this weekend in Kansas City Four "Romantic Adventure" pictures Expenses I4,'i84,'i68 l2,'38o!893
follows product conferences in Hollywood at- Three Untitled Pictures, no available credits. Amort, prod, costs 27',20o',922 25',987!300
tended by Joseph M. Schenck, chairman of the Eo'ss^contr" sub's3'5 6,546,179 6>°75,399
board; Sidney R. Kent, president; William 64 Stars and Featured Players Interest" * \'.'.'.'.'.'.V.'. 110,416 185477
Goetz, vice president ; Darryl F. Zanuck, vice Amort, dis. & exp 120,910 32,279
president in charge of all Hollywood production, Mr. Zanucks telegraphed message to the con- tP^pr-. fix- assets , 269,978 269,471
1 H/r /-i 1 i- 1 jiU liircr Fed. income taxes 1,230,970 849,172
and Mr. Clark. vention also announced the complete staff of Surtax undist. prof 321,584 254,916
One hundred home office and studio execu- studio executives, executive producers. 11 asso- ■
tives, and district and branch managers from ciate producers, 64 stars and featured players, pNet oper^ profit $8,617,114 $7,924,126
all over the country and Canada are attending. 18 directors and 64 writers who will appear in ovas^ exc . a j '
Mr. Clark will read to the conventioneers a or work on the new program. Edward Ebele Net prof, to surp $8,617,114 $7,722,955
wired comment from Mr. Zanuck in Hollywood will remain as production manager. Executive £fd- d\Ys l'jjS'!!SJ
• . j t- ' ■ « j rT i •»«■ iTT . i j tt t Com. divs 4,304,679 3,150,148
on the pictures to be made. Expressing great producers are Sol M. Wurtzel and Harry Joe
enthusiasm and optimism for the coming sea- Brown, with Mr. Zanuck in charge over all. Surplus $2,862,411 $2,656,675
son's screen outlook," Mr. Zanuck adds that The production roster follows:
"the program selected is the most ambitious r^fT sfe* renlalt °J- °"d literature
,u > i • i ii D-**.J. lExcludes depreciation of studio buildings and equip-
in the company s history. Associate Producers ment of $837jo9i absorbed in production costs in 1937,
The complete program of feature release for Sam Engel Nunnally Johnson l^2ht7LJ\ 1936„r°'?d $533 563 in 1936. Xlndudes
1938-39 from Twentieth Century-Fox, including Howard T. Green Leslie Landau $U34.ooo from National Theatres Corp.
two in color, three with Shirley Temple, and David Hempstead Gene Markey During the 1937 year, 84,412 shares of pre-
47 others, is as follows : Raymond Griffith Kenneth MacGowan ferred were exchanged for 105,514 shares of
Alexander's Ragtime Band Jerry Hoffman John Stone common. Outstanding capital at December 25,
Suez Max Golden 1937, comprises 946,882 shares of preferred and
Kentucky, in color. 1,741,683 shares of common. After deducting
Stanley and Livingstone Directors dividends paid during the year on the preferred,
Jesse James, in color. Otto Brower Herbert I. Leeds the balance of earnings for 1937 amounted to
King of the Khyber Rifles David Butler Henry King $4.H per share on the common outstanding at
Splinter Fleet Irving Cummings Walter Lang Dec. 25, 1937, and compares with $3.55 on
Life of Alexander Graham Bell Roy Del Ruth Sidney Lanfield 1,636,168 common shares for 1936. At the cur-
Untitled Musical, starring Dionne Quintup- Allan Dwan George Marshall rent market price of 18^ per common share of
lets- (Continued on pane 18. column 1) (Continued on page 18, column 3)
IN
OMAHA
Biggest opening business — by
hundreds of dollars— of all 20hYs
hits (including record-breaking
"Thin Iceland "Happy Landing")!
m %
Keep going
18
MOTION PICTURE HERALD
April 2, 1938
FOX TO MAKE 32 ONE-REEL FILMS
{Continued from page 16, column 2)
John Ford
Eugene J. Forde
Norman Foster
H. Bruce Humber-
STONE
Players
Don Ameche
George Barbier
Freddie Bartholo-
mew (courtesy of
MGM)
Warner Baxter
Tom Beck
Dick Baldwin
J. Edw. Bromberg
John Carradine
Eddie Cantor
Chick Chandler
Brian Donlevy
Ralph Forbes
Richard Greene
Jack Haley
Jean Hersholt
Bert Lahr
Peter Lorre
Tony Martin
Joel McCrea (cour-
tesy of Samuel Gold-
wyn
Victor McLaglen
George Murphy
Warner Oland
Reginald Owen
Tyrone Power
Gregory Ratoff
William "Bill"
Robinson
Cesar Romero
Three Ritz Brothers
George Sanders
Joseph Schildkraut
Randolph Scott
(courtesy of Para-
mount)
Writers
Arthur Arthur
Charles A. Belden
John Balderston
Edward Berkman
Lou Breslow
Jerry Cady
Robert Chapin
Alfred Cohn
Karen de Wolf
S. G. Duncan
Philip Dunne
Kenneth Earl
Walter D. Edmonds
Robert Ellis
Don Ettlinger
Frank Fenton
Walter Ferris
Sheridan Gibney
Ray Harris
Brown Holmes
Eleanor Harris
Sam Hellman
Anne Herendeen
Joseph Hoffman
Ethel Hill
Frances Hyland
Boris Ingster
Rian James
Julian Josephson
Curtis Ken yon, Jr.
Charles Kenyon
Lester
Gregory Ratoff
William A. Seiter
Malcolm St. Clair
Alfred Werker
Slim Summerville
Arthur Treacher
Michael Whalen
Robert Young
(courtesy
of MGM)
Annabella
Lynn Bari
Phyllis Brooks
Spring Byington
Jane Darwell
Joan Davis
Alice Faye
Gracie Fields
Virginia Field
Sonja Henie
Louise Hovick
June Lang
Myrna Loy
(courtesy
of MGM)
Mary Maguire
Ethel Merman
Edna May Oliver
Simone Simon
Gloria Stuart
Ruth Terry
Shirley Temple
Claire Trevor
Helen Westley
Arleen Whelan
Jane Withers
Marjorie Weaver
Loretta Young
Fred Allen and
Portland Hoffa
Raymond Scott and
Quintet
Fidel La Barba
Jack Lait, Jr.
Hal Long
Henry Lehrman
Sonya Levien
Helen Logan
Phil MacDonald
Harry Lloyd Morris
M. M. Musselman
Jane Murfin
Commander Noville
Ernest Pascal
John Patrick
Albert Ray
John Reinhardt
Maurice Rapf
Lynn Root
Gregory Ratoff
Allen Rivkin
Kathryn Scola
Lynn Starling
Howard Smith
Edith Skouras
Milton Sperling
Richard Sherman
Lamar Trotti
Harry Tugend
Karl Tunberg
Darrell Ware
Commander Weed
Jack Yellen
Ziffren
The studio announced as the convention was
starting that Jed Prouty, Shirley Deane, Flor-
ence Roberts, George Ernest, Spring Byington,
Ken Howell, Billy Mahan and Tune Carlson
PLAYERS PARADE AT
GEHRIG FILM OPENING
The Twentieth Century-Fox Picture
"Rawhide," which features Lou Gehrig,
New York Yankees baseball star, had
its premiere at the Capitol theatre in
St. Petersburg, Fla., last week. The
entire personnel of the Yankees and
the St. Louis Cardinals, who are train-
ing in St. Petersburg, attended the
opening.
A parade proceeded the showing.
"Rawhide," which teas produced by
Sol Lesser, will be nationally released
April 8th.
had been signed for another season as the
Jones Family.
Paul Terry, producer of Terry-Toons, is
changing his affiliation from Educational to
Twentieth Century-Fox, to continue distribu-
tion through Fox. He will include six color
cartoons in the 26 he will make for next sea-
son. This will be the first time he has used
color.
Mr. Terry also plans a cartoon feature in
color, for release within a year. Twentieth
Century-Fox presumably will handle it.
The combined total of 1938-'39 contracts and
long-term franchises already sold is 11.5 per
cent ahead of the 1936-'37 volume at this time
last year, it was said by the sales department.
This, it was said, indicates an earlier buying
trend.
Selling Started in January
Twentieth Century-Fox sales forces have been
selling the 1938-'39 lineup since January. So
far, the eastern division, headed by William
Sussman ; the southern district, managed by
Harry G. Ballance at Atlanta, and the Dallas
branch, managed by H. R. Beiersdorf, are the
leaders in their respective classifications in
new season contract volume. Seven-eighths of
the contracts obtained by the Dallas branch rep-
resent franchises. Southern and eastern
branches were prominent in early selling also
last year. The distribution department antici-
pates that more than a third of the company's
total of 11,800 possibilities will be sold by mid-
April.
The convention opens Friday morning at
10 :30 with a conference in the Trianon room
of the Muehlebach Hotel. On Friday night the
delegates will be guests at a dinner celebrating
"the greatest single organized selling perfor-
mance in the history of the industry — Twentieth
Century-Fox's 1937 Kent Drive." Cash awards,
most of which will be shared by employees
throughout the United States and Canada, will
be distributed to managers of branches which
finished highest.
John Clark, general manager of distribution,
will preside over the meetings, with Charles
E. McCarthy, director of advertising and pub-
licity, and Harry Brandt, studio publicity head.
O'Loghlin Wins Honors
James P. O'Loghlin, Canadian district mana-
ger for Fox, again will lead the S. R. Kent
Drive in 1938. He had the double distinction
of leading the 1937 drive and winning the presi-
dent's prize, a platinum watch, for having placed
his district in first position in the last drive.
Cash awards went to 478 employees in 15
exchanges. Edward English's Montreal staff
won in the campaign, followed bv Winnipeg,
Indianapolis, and Vancouver in that order.
Pittsburgh was first in the short subjects Edu-
cational competition and Dallas topped the
Movietone News contest. Indianaoolis was
leader in ad sales delivery.
Home office representation at the convention
included Felix A. Jenkins, William Sussman,
William C. Gehring, W. J. Kupper, William
J. Clark, Dan Michalove, Jack Sichelman, Mar-
tin Moskowitz, Edwin H. Collins, Clarence A.
Hill, Ted A. Shaw, Jack Bloom, Harry Mer-
say, George Sussman, Sam Epstein, Eugene
McEvoy, Isadore Lincer, E. W. Holmberg,
Charles E. McCarthy, Arch Reeve, Earl Win-
gart, Morris Kinzler, Rodney Bush, Truman
H. Talley, Lew Lehr, Paul Terry, Harvey Day,
Lee Balsly, Edward Hollander, W. W. Cald-
well, Jerry Novat, Don Reed, Walter J.
Hutchinson, Edward F. Lomba, Irving A.
Maas, Leslie Whalen, Charles Mayer (Batavia,
Java, branch manager).
Convention speakers included Messrs. Jen-
kins, Sussman, Gehring, Kupper, Hutchinson,
McCarthy, Clark, O'Loghlin, Talley, Lehr,
Wobber, and Alan E. Freedman, president of
Deluxe Laboratories.
20th-Fox Shows
Increased Net
(.Continued from page 16, column 3)
Twentieth Century-Fox stock on the New York
Stock Exchange, the net profit for 1937, which
was equivalent to $4.11 per common share after
preferred dividends were paid, indicates a re-
turn on the investor's money equal to more
than 20 per cent. The $4.11 was not paid, of
course, the difference between that figure and
the $2.50 which was paid going into reserve.
Consolidated balance sheet of Twentieth Cen-
tury-Fox Film Corp. and wholly-owned sub-
sidiaries, as of December 25, 1937, compares as
follows :
Assets Dec. 25, '37 Dec. 26, '36
♦Property account $13,984,083 $13,399,320
Inv. & advances 14,455,884 17,085,905
Cash 7,635,006 5,718,032
Accts. & Notes rec 2,598,632 2,698,247
Inventories 19,434,411 16,798,163
Prepd. oper. exp 606,678 659,576
Other assets 1,649,402 332,843
Deferred charges 91,462
Total $60,364,096 $56,783,548
Liabilities
Capital stock t$15,910,933 $15,910,933
Funded debt 1,852,200
Notes payable 2,859,782 100,110
Accts. pay. & accrd. exp 3,010,929 3,442,880
Port fund debt 639,820
Fed. tax reserve 1,734,968 1,404,449
Miscel. curr. liab 385,821
Debt, pay., curr
Sdy. liab. due aft. 1 yr • 1,117,744
Deferred credits 1.368,342 1,213,843
Res. for contg 835,698 306,358
tRes. for dollar fiuct 850,000 250,000
Paid-in surplus 21,791,590 21,791,590
Earned surplus 11,616,033 8,753,621
Total $60,364,096 $56,783,548
*After depreciation. ^Represented by 946.882 no-
par shares of $1.50 cumulative convertible preferred
stock and 1,741,683 no-par shares of common stock.
tRcserve for fluctuation in dollar value of working
assets in foreign countries.
Sidney R. Kent, president, said : "While new
sales records were established in 1936, still fur-
ther progress was made during 1937 and the
corporation's product continues to be well re-
ceived by exhibitors and the public throughout
the world."
Smashed every record in the
history of the house — which
goes for grosses and number
of tickets sold!
THE KEYSTONE OF YOUR FUTURE
Keep going
20
MOTION PICTURE HERALD
April 2, 1938
250 FEATURES ALREADY LINED UP BY
SIX COMPANIES FOR '38-'39 SEASON
RKO Tentatively Plans 48;
United Artists at Least 20;
Grand National 26; MGM An-
nounces 198 Shorts for Year
With Metro-Goldwyn-Mayer having pre-
viously made known a definite schedule of
52 features, and Twentieth Century-Fox this
week announcing a similar number, the con-
struction of 1938-39 feature programs is
further advanced by the latest, though ten-
tative, decisions of RKO to contribute 48,
Grand National 26, and United Artists 20
pictures for the new season, adding to the
52 already tentatively determined by Para-
mount— a grand total of 250 features sched-
uled by the six companies thus far.
Titles of Metro-Goldwyn-Meyer's 5 2 pic-
tures, which were disclosed two weeks ago
at the first of a series of four MGM regional
sales conventions, appeared in Motion Pic-
ture Herald on March \9th. Identities of
the 52 scheduled by Fox, as announced
Friday in Kansas City at that company's
annual convention, appear on page 16.
RKO's decision to produce 48 features for
the 1938-39 season, the same number as sched-
uled for the current season, was made at a
seven-day discussion of new production plans
at the studio. Participating were Leo Spitz,
president ; Pandro S. Berman, production head ;
Ned E. Depinet, distribution executive ; J. R.
McDonough, vice-president ; Jules Levy, sales
manager, and S. Barret McCormick, advertis-
ing and publicity director.
Mr. Spitz and Mr. Berman continued the
discussions this week. The company will re-
veal details when it holds its national sales
convention either the last week in May or the
first week in June, probably in Chicago.
Of its current program, RKO has 24 features
remaining for delivery, with eight, set for re-
lease between now and June, already com-
pleted.
No important changes in the company's sales
policy are being considered for next season.
First and second places in the Ned E. De-
pinet Drive of RKO for completing bookings
on the 1937-38 pictures, are occupied by Cana-
dian exchanges, M. Plottel's Montreal branch
being the. leader, with W. S. Jones' Vancouver
branch in second place.
United Artists has scheduled a minimum of
20 features for the new season with Samuel
Goldwyn producing five ; Walter Wanger, five ;
Alexander Korda, five; Edward Small, three,
and David O. Selznick, two.
196 Shorts from MGM
At its fourth and final regional sales con-
vention, held at the Hotel Astor, New York,
this week, MGM announced a program of 196
short subjects for release in 1938-39.
The short subjects include:
104 issues of the semi-weekly newsreel,
"News of the Day."
Six "Crime Does Not Pay" melodramas.
Thirteen Pete Smith releases.
Eight Robert Benchley vehicles.
Twelve FitzPatrick "Traveltalks."
Ten Carey Wilson psychological and scientific
subjects.
Twelve "Our Gang" comedies.
Fifteen cartoons.
Six two-reel musicals.
STORY COMES FIRST
DECLARES MANNIX
"Bigness," without substantial
stories, means nothing in motion pic-
tures, E. J. Mannix, Metro-Goldwyn-
Mayer vice-president, declared in New
York this week before leaving for the
Coast.
A film spread on a large canvas
must still have an idea behind it, he
said. Musicals, too, must contain
"good substantial story ingredients"
to strike a popular chord, Mr. Mannix
declared.
A new series, "The Passing Parade," featur-
ing John Nesbitt, radio commentator.
Jack Chertok, under whose supervision the
present group of one and two-reel series has
been built up by MGM, will produce 53 of the
new season shorts.
The meeting was attended by W. F. Rodgers,
general sales manager ; T. J. Connors and E.
M. Saunders, division managers ; Howard
Dietz, director of advertising and publicity ;
W. R. Ferguson, E. W. Aaron, A. F. Cum-
mings, Jay Gove, M. L. Simons, H. Postman,
Charles Deeson, I. Hirsch, C. K. Stern, C. J.
Sonin, J. S. MacLeon, Arthur Lacks, Irving
Helfont and all district and branch managers
from the east and south.
No general increases will be asked by MGM
for its 1938-39 program, Mr. Rodgers said at
the third of the four regional meetings in Chi-
cago last week. The prices to be written into
contracts, he said, will depend on individual
situations, with local conditions being taken
into consideration. The company's sales cam-
paign, he added, will get underway immediately.
While the New York meeting was underway,
MGM studios announced extension of contracts
for eight persons. They are three players,
Wallace Beery, Spencer Tracy and Claudia
Morgan ; four writers, Anita Loos, Phil Rapp,
Martin Berkeley and Jack Singer, and an
orchestrator and arranger in the music depart-
ment, Leonid Raab.
Warners' Plans
Gradwell L. Sears, general sales manager
for Warner Brothers ; Carl Leserman, Mr.
Sears' assistant ; Sam Schneider, financial ex-
pert for the company, and Mort Blumenstock,
eastern director of advertising and publicity,
left New York for the coast to confer with
studio executives on production plans for the
new season.
In Hollywood, Jack L. Warner declared
Warner Brothers considers musicals the best
box-office material and will continue to make
them.
Norman Moray, head of the company's short
subject sales, returned from a trip around the
country and announced that Warner Brothers
will continue its series of historical shorts in
color and also will include several musicals in
the new season program.
Paramount's short subject production schedule
for next season was termed "just about com-
plete" next week. It is expected that the sched-
ule will be approximately the same as for the
current season.
GB will have approximately 24 features avail-
able for release in the United States next year,
according to Arthur Lee, managing director.
The current schedule consists of 16 features.
Grand National starts its selling season this
Friday. The sales organization reduced to a
skeleton staff during the winter, will be
strengthened with the addition of 50 men in the
field, Edward Peskay, vice-president in charge
of distribution, said. Mr. Peskay listed four
films which will be released to get the new
season underway. They are "Renfrew Rides
North," second in a series; "International
Crime," one of the Shadow series; "He Loved
an Actress," and "Zamboanga."
The complete program, it was announced
this week in Hollywood by Edward Alperson
and Lloyd Wright, co-trustees, will include 26
features and 16 westerns. The schedule is in
accordance with plans for the company's reor-
ganization.
Companies Halt:
Films to Austria
Most American distributors have halted
shipments into Austria pending word of
new regulations following absorption of the
nation by Germany.
United Artists, however, has continued
operations in Austria. Arthur W. Kelly,
vice-president in charge of foreign distribu-
tion, said that the only difficulties encoun-
tered thus far, outside of the exchange re-
strictions have been in connection with ex-
hibition, Austrian exhibitors having been
instructed to show a preponderance of Ger-
man pictures, thus reducing playdates for
American product.
Metro-Goldwyn-Mayer, Twentieth Cen-
tury-Fox, Universal and RKO Radio de-
cided to suspend activities temporarily, at
least.
Warner and Paramount were awaiting
word from overseas.
At Universal it was said that "it looks
like the end of the Austrian market." The
company had received no word from its
Vienna branch manager, William Satori,
an Austrian by birth, who had taken out
his first citizenship papers in the United
States. Home office officials cabled the Paris
office in an attempt to divert the prints of
"Mad About Music" to other points.
While only 28 American pictures were
released in Germany last year, contrasted
with 120 in Austria, at the office of the
Motion Picture Producers and Distributors
of America it was pointed out that the 28
in Germany represented a gain over 1936.
This was attributed to a dearth of Ger-
man films and the decision of Nazi officials
that it would be better to import American
pictures than close the theatres.
The Vienna branch of MGM has been
converted into a subsidiary of the Berlin
office. Felix Bernstein, Vienna manager,
will be transferred.
RKO had received no word from its Aus-
trian branch manager, Michael Havas.
Twentieth Century-Fox's plans are in the
hands of Benjamin Miggin, European
manager, at Paris. Frederick Fleminger
was Austrian branch manager.
in SAN
FRANCISCO
Record-breaking first week followed
by equally sensational second week!
Held for THIRD WEEK!
Keep going
22
MOTION PICTURE HERALD
April 2 , 1938
FIGHT FOR CONTROL OF TELEVISION
PATENTS OPENS IN FEDERAL COURT
Demonstration of "Image
Emitter" System Made in
New Jersey; Narrower
Radio Band to Be Used
Conflicting opinions and predictions on
the development of television were heard in
various sections of the country as Westing-
house Electric and Manufacturing Company
this week launched a legal battle against the
Radio Corporation of America for control
over important television patents.
The action, instituted in United States
district court, Wilmington, Del., seeks to
have the court adjudge Vladimir K. Zwory-
kin as the original inventor of certain tele-
vision systems and to have Westinghouse
assigned the entire rights. The patents in
question are assigned to Henry Joseph
Round and RCA holds a full interest in
them.
The week also brought a demonstration
in Upper Montclair, N. J., of a new tele-
vision principle which, it is claimed, will re-
duce greatly the cost of the ultimate home
television receiver and simplify its inner
construction. Allen B. DuMont, inventor of
the new "image emitter" system, also said
the system is expected, through the use of
a narrower radio band for television broad-
casting, to make it possible for two or three
stations to operate where only one may
now send.
The system will receive any type of picture
regardless of what definition or image size is
sent out, Mr. DuMont said. In using the sys-
tem, he added, all that will be necessary is to
turn on a set and tune it to the required wave
length, as in sound broadcasting reception. Be-
cause the number of tubes in a television re-
ceiver operating on his principle may be reduced
by six or seven, the manufacturing costs, he
said, will be reduced by 25 to 35 per cent.
Screen Figures in New Patent
The granting of a patent to C. P. Henroteau
of Ottawa in Washington brought a claim from
Mr. Henroteau that under his method he can
produce clearer pictures than are now possible.
The heart of the apparatus is a screen, on
which the television pictures are impressed by
light.
After a two-day hearing in the Westinghouse
case against RCA, John P. Nields, judge, set
May 10th as the date for filing briefs and May
20th for argument.
In July, 1936, Westinghouse filed action
against PXA, asking that the United States
commissioner of patents be directed to issue
patents on television systems for which the
plaintiff corporation had made application on
the invention of Mr. Zworkin.
In the bill of complaint, Westinghouse al-
leged that Mr. Zworykin had made inventions
of television systems and applied to the commis-
sioner of patents but that interferences were
declared by the commissioner because of appli-
cations made by several later inventors of tele-
vision systems. After several hearings, West-
inghouse charged, the commissioner decided in
favor of the patent applications of Henry Joseph
Round on the principles at issue.
Witnesses at the hearing, all in behalf of
Westinghouse, included Jonah B. Nathanson,
Charles K. Strovel, and Joseph T. Tykociner,
NEW "CONTINUOUS"
PROJECTOR MADE
Believing that when commercial
television becomes a reality, trans-
mission by means of films will con-
stitute a "substantial part" of a
program, the Farnsworth Company in
Philadelphia this week announced it
has developed a "continuous" pro-
jector.
The film passes through the projec-
tor at a constant rate of speed without
interruption and the picture is focused
upon the cathode area of a high fidelity
dissector tube, developed some years
ago by Philo T. Farnsworth, it was
explained at a demonstration.
The projector and the tube, the
company announced, constitute "a
very definite contribution to the tele-
vision art, making it possible to re-
produce motion picture film with a
higher degree of excellence than is
usually obtained." The projector, ac-
cording to plans, will be built to
handle either 16 or 3 5 millimeter film.
Two lens discs are used, each carry-
ing a total of 24 lenses and rotating in
opposite directions. They overlap suffi-
ciently, it was explained, so that at
any instant two lenses are active in
conjunction with each other. A shut-
ter masks all lenses except the two
functioning at a given time.
all of Pittsburgh and all three classified as tele-
vision experts.
The principles in dispute include a "method
of signalling comprising energizing of light-
sensitive devices in accordance with the corre-
sponding elements of a visual area of represen-
tation" ; controlling "storage units" and con-
necting these with a transmission channel ; the
use of "electrostatic charges" and application of
them to transmission, the use of "plural light
sensitive translating devices," "uses of plural
light sensitive cells," use of "electrically sep-
arated elemental areas with separate storage
elements in each area" in a light sensitive de-
vice ; the use of a "light sensitive elemental
areas energized according to the character of
the associated visual area."
Goldsmith Addresses Teachers
Dr. Alfred N. Goldsmith, former vice-presi-
dent of Radio Corporation of America and pres-
ent technical consultant to the company, speak-
ing before the convention of New York State
Science Teachers assembled at Syracuse, N. Y.,
said that "television was in a sense the super-
lative art of communication," since many of its
aspects could be described only in terms of
"most." He said it was the most scientific form
of communication, the most luxurious form of
broadcasting and the most difficult type of com-
munication.
Charles F. Kettering, vice-president in charge
of research for General Motors Corporation,
speaking in Dayton, Ohio, said that television
will be the nation's next big industry. "In fact,"
he continued, "television is here right now. In
England more than 10,000 sets have been manu-
factured and sold. It is just a matter of time
before the manufacture of television sets in this
country will be started. How soon that will be
I cannot say."
However, in Philadelphia, Sayre M. Rams-
dell, vice-president of Philco Radio and Tele-
vision Corporation, replied to Mr. Kettering by
declaring that so many obstacles confront com-
mercial television that it will be "many years"
before home reproduction of voice and image
will be a profitable industry.
"Television is an offshoot of the radio indus-
try and never will supplant radio," Mr. Rams-
dell said.
"Television in Great Britain, limited to the
London area, is not an outstanding success.
Sales of receiving sets there will have increased
from 1,300 to about 10,000 by the end of the
year only because of reductions bringing prices
to between $175 and $275 a set. To sell at a
profit, the sets should retail at $500."
A similar viewpoint was taken by Dr. Irvin
E. Deer of Chicago, field representative of the
Motion Picture Producers and Distributors of
America, in a recent address before the East
St. Louis Better Films Council at East St
Louis, 111. He said commercial television will
not be practical for public use for from five
to 10 years.
"Luxury Market"
In the opinion of Joseph J. Weed, head of
Weed and Company, station representatives,
television for a period of time after its com-
mercial introduction will be a luxury market
for advertisers.
Midland Television, Inc., Kansas City, Mo.,
is conducting two daily television broadcasts
for demonstration and experiment in its studios
in the tower of the Kansas City Power and
Light Company. Using concentric cables, the
pictures are transmitted from one floor to an-
other where they are picked up on a 90-line
screen, until the completion of a 441 -line screen
now under construction. The work is being con-
ducted under the direction of J. R. Duncan,
chief engineer, who also constructed the equip-
'ment in the Midland laboratories.
Experiments in the last year in transmitting
large screen television images by wireless and
in color were successful, John L. Baird an-
nounced at the annual meeting in London of
Television, Ltd.
Moving Forward in France
Television, still definitely in the experimental
stage, is nevertheless making rapid strides in
France, where demonstrations are being offered
and where prospects are considered bright for
further development in 1938.
The demonstrations are under the direction
of the National Radiodiffusion Department, a
section of the Ministry of Post, Telegraph and
Telephone. Three different systems are used in
France, the French Thomason-Houston, which
runs to 455-line images, and for which the basic
principles are similar to RCA and British E.
M. I. Marconi ; the de France system (Radio
Industries), and the Barthelmy system (Com-
pagnie des Comteurs), for which the pioneer,
M. Barthelmy, plans television broadcasting on
a screen of larger size.
Perc Westmore, head of the makeup depart-
ment at Warner Brothers, has announced that
he has created, and is working on the further
development of a line of makeup which will
be intended solely for television.
The Don Lee Broadcasting System, Los An-
geles, has been granted authority by the FCC
to increase the visual power of its television
station W6XAO, from 150 to 1,000 watts.
i
SYRACUSE
Set new all-time money-arid- atten-
dance record. Opening day record
smashed by hundreds of dollars.
THE KEYSTONE OF YOUR FUTURE
Keep going
24
MOTION PICTURE HERALD
April 2 , 1938
SENATE TURNS FROM NEELY BILL;
JACKSON ACTS IN DALLAS CASE
Department of Justice Files Brief
in Anti-Trust Suit; Los Angeles
Exhibitor Sues Fox West
Coast and Distributors
Washington's attention to motion pictures
centered this week on the "cold-shoulder"
given in the United States Senate to the
Neely-Pettengill anti-block booking and
anti-blind buying bill, and the filing by the
Department of Justice of its brief with the
supreme court in the Dallas Interstate Cir-
cuit trust cast against large distributors.
Film anti-trust matters elsewhere included
the filing of a $300,000 damage suit under
the Clayton Act by Laurel Theatre, Los An-
geles, against Fox West Coast Circuit and
distributors; the filing of a bill of particu-
lars by Orange County Theatres, New Jer-
sey, in its trust suit against major com-
panies; the ordering of written briefs by
both sides in the California suit of inde-
pendents against Paramount for alleged
fraud in non-delivery, and the formal end-
ing of legal action in the same situation
involving Paramount in Philadelphia.
Objections voiced by several senators on Fri-
day prevented consideration of the Neely bill
when the measure was reached in its routine
order during the calling of the senate calendar.
It will be called anew when again reached in
the regular course of business.
In the field, the board of directors of the
Independent Theatre Owners of Ohio adopted
a resolution reaffirming its endorsement of the
measure. The action, the resolution stated, re-
futes "the insidious propaganda that this organi-
zation does not favor" the legislation.
A majority of the members of Allied Thea-
tres of New Jersey vote in favor of the bill.
Members of the Oklahoma unit of the Mo-
tion Picture Theatre Owners of America
voiced their objections to the bill in letters to
the state's representatives in Congress. Morris
Lowenstein, Oklahoma leader and national sec-
retary for the MPTOA, reported that Okla-
homa members were supporting the stand of
Ed Kuykendall, MPTOA president, that there
are no conditions within the industry that can-
not be corrected without legislation.
Justice Department Files Brief
With the Dallas Interstate Circuit case to
be heard next week, the Department of Justice
on Monday filed its brief with the Supreme
Court, disclosing that its major contentions
would be that the distributors did engage in a
conspiracy to restrain trade and that the privi-
leges of the copyright law do not include im-
munity from anti-trust prosecution.
The brief answered the two major defenses
of the distributors: (1) that there was no con-
spiracy and (2) that the provisions in the ex-
hibition contract complained of, requiring sub-
sequent-run houses in Texas to charge a mini-
mum admission of 25 cents and prohibiting
double features, were merely the exercise of
rights granted by the copyright law.
"There can be no doubt," the department
contended, "that the evidence shows there was
conspiracy to impose restrictions," and that
the unanimity with which the distributors acted
"requires the conclusion that the distributors
acted pursuant to agreement and were parties
FCC QUESTIONNAIRES
SENT BROADCASTERS
The Federal Communications Com-
mission, in line with its wholesale in-
vestigation of the radio chain industry,
this week began distribution of ques-
tionnaires on which every station in
the country, regardless of size, fre-
quency or ownership, will be required
to report on intimate details of its
financing and its receipts and expendi-
tures for 1937.
In the case of chain stations, reve-
nues from networks are to be shown
separately from other income, and
such broadcasters also are to report
the average number of weekly sus-
taining program hours furnished by
the station and the difference between
the network revenue reported and the
amount of net billings to users for
such network broadcasting, with re-
spect to the time of the station.
The reports must be filed with the
FCC by April 25th.
The financial survey, ordered at a
meeting of the commission last week,
is designed to provide data both for
the chain investigation, also ordered
last week, and to make up deficiencies
in information possessed by the FCC
as pointed out by T. A. M. Craven,
commissioner, in his report on the so-
cial and economic aspects of broad-
casting.
to a common plan and undertaking constituting
conspiracy."
The distributors had contended that the ex-
clusive rights granted them under the copy-
right law permitted them to come to an agree-
ment with their first licensees as to the terms
on which subsequent showings were to be
made. The Government, however, contended
that if such an agreement is in restraint of
trade the practice cannot be defended and the
"copyright law merely confers upon the owner
a monopoly in the use which he makes of his
copyright, it gives him no authority to effect
an unlawful restraint of trade by combining
his privileges with the privileges of another
copyright owner."
George S. Wright and Thomas D. Thacher
will argue in behalf of the distributing com-
panies and the Interstate Circuit. The govern-
ment's brief was filed by Robert H. Jackson,
newly appointed solicitor general.
Says Three Choices Were Given
The government stated that independent ex-
hibitors were forced to accept one of three
choices because of the restriction : raise admis-
sion prices to 25 cents and be free to show any
pictures ; they could charge less than 25 cents
and be unable to obtain the best pictures ; or
they could charge 25 cents admission on cer-
tain days and show restricted pictures while
charging less on other days.
In addition to Fox West Coast, the de-
fendants named in the $300,000 anti-trust ac-
tion instituted by Laurel Theatres, Inc., in-
cluded Wesco Corporation, National Theatre
Corporation, Chase National Bank, Loew's,
Inc., and six production companies.
The plaintiff, engaged in the construction of
a theatre at Ventura and Laurel Canyon Boule-
vards, charged the defendants conspired to pre-
vent Laurel Theatres from obtaining films on
a suitable clearance schedule. The company
also charged that Fox West Coast sought to
discourage construction of the theatre by threat-
ening to build a new theatre nearby and to ac-
quire another house in San Fernando Valley
in which to play first-run product.
In the suit, the Laurel company asks that
it be awarded an injunction to restrain the
theatre circuit and an order to get pictures
after a 21 -day clearance schedule from Los
Angeles first runs.
The defendant producers are Metro-Goldwyn-
Mayer, RKO, Warner Brothers, Universal,
First National, and Twentieth Century-Fox.
Conspiracy Charged
In the bill of particulars filed by the Orange
County Theatres, Inc., it was charged that a
conspiracy was formed between 1936 and July,
1937, and that during that time the plaintiff
"was prevented from obtaining a sufficient sup-
ply of desirable motion pictures for the suc-
cessful operation of the Academy Theatre by
the refusal of the defendants to lease the prod-
uct." Defendants in the action are Paramount
Pictures, Inc., Twentieth Century-Fox, Big U
Film Exchange, United Artists, RKO, Netco
Theatres Corporation, Eugene Levy, George
Walsh and Joseph Lee. The action is in the
United States district court.
After hearing oral arguments on a Para-
mount demurrer to the newly amended suit
charging fraud over the non-delivery of eight
pictures during the 1936-37 season, which was
brought by 20 Southern California exhibitors,
Leon R. Yankwich, federal judge in Los An-
geles, ordered both sides to present written
briefs.
In a lengthy court appearance, Dean Warner,
attorney for the exhibitors, charged Paramount
committed acts of fraud in making oral agree-
ments to deliver the pictures. Walter K. Tuller,
representing Paramount, contended the oral
agreements carried no weight because of writ-
ten agreements. He also pointed out that the
exhibition contracts carried a substitution
clause.
All Paramount court actions against Phila-
delphia exhibitors arising out of the "buyers'
strike" against the company last summer were
formally ended with the signing of a federal
court order authorizing withdrawal of the suits.
Paramount had charged violation of the con-
spiracy laws in the boycott of Paramount prod-
uct but termination of the suit was agreed upon
as part of the conditions of the settlement of
the "strike" last fall.
The exhibitors adopted the "buyers' strike"
after charging Paramount had not delivered
certain scheduled features.
Sets "Monastery" Deals
Irvin Shapiro, general manager of World
Pictures Corporation, has closed territorial
deals for "Monastery" with Harry Thomas
of Thomfilms, Inc., for the eastern states;
Special Attractions for the Chicago terri-
tory, and Harry Segal for the New England
states. Mr. Shapiro left New York this
week for the midwest to supervise the open-
ings in Chicago and Detroit, and to close
other territorial franchises.
DALLAS
First week topped all 20th 's big-
gest (including "Thin Ice", "Happy
Landing") by more than $2,500.
Now in smash 2nd WEEK!
THE KEYSTONE OF YOUR FUTURE
26
Copyright Ruling
Clarifies 3 Points
Refusal of the United States supreme
court to review a circuit court of appeals
decision this week established law on three
questions vital to the motion picture indus-
try, according to Gabriel L. Hess, general
attorney for the Motion Picture Producers
and Distributors of America.
The higher court's ruling, given in the
case of Frederick Beck Patterson against
Samuel Cummins and Century Productions,
Inc., means, according to Mr. Hess, that:
1. Motion pictures, other than photo-
plays, are entitled to the same copyright
protection as dramatic productions.
2. A copyright notice imprinted at the
beginning of the first reel of a multi-reel
film is sufficient compliance with the copy-
right statute.
3. A copyright secured for an unpub-
lished motion picture film, other than a
photoplay, remains valid when prints of the
film are loaned for "free showings."
Mr. Cummins, Century Productions, Inc., and
other defendants sought to have the supreme
court review the copyright infringement judg-
ment rendered against them last May in the
southern district of New York. The district
court held that the producer defendants in
making their film, "The Jungle Killer," took
over 1,000 feet of film from Mr. Patterson's
copyrighted travelogue, "Shooting Big Game
With a Camera."
The court also ruled that the defendants fur-
ther infringed on the copyright by exhibiting
their film with those scenes. The judgment
was affirmed in the circuit court of appeals.
No appeal was taken from the finding of piracy,
the defendants resting upon the contention that
Mr. Patterson's copyright not only became
invalid but did not include exhibition rights.
The supreme court's refusal to review the
case, Mr. Hess said, is of special importance
to producers and distributors of newsreels,
travelogues, educational and scientific subjects,
speciality film acts, and animated film cartoons,
all of which are registered in the copyright
office under Class M, "motion pictures other
than photoplays."
"Approximately 10,000 such Class M regis-
trations have been made during the past 10
years," Mr. Hess said, "and they exceed in
volume the Class L registrations for photoplay
films. The opinion holds that property rights,
in the form of exclusive right of exhibition,
exist for Class M film (in this case a travelogue
on African animal and native life), on the
ground that unauthorized projection thereof
violates the exclusive right 'to copy' granted
by subsection (a) of Section 1 of the Copy-
right Law. All previous court opinions in re-
spect of exhibition rights were handed down
in cases involving only photoplay films. The
right there so recognized was based upon a
copyrighted photoplay film being a species of
'dramatic work.'
"Another point of interest is the sustain-
ing of a Section 11 copyright, secured for an
unpublished motion picture film other than a
photoplay, as valid and infringed. The court
further held that Patterson's distribution, after
securing his Section 11 copyright, of 35 mm. and
16 mm. prints of his film to thousands of char-
itable, religious, and education institutions, by
way of loan for 'free showings' before hun-
dreds of thousands of persons, was neither a
'reproduction in copies for sale' nor an act of
publication indicating his intent to dedicate
the work to the public ; therefore plaintiff did
not forfeit his rights by failing to deposit
MOTION PICTURE HERALD
two complete copies of his film in the copyright
office and to re-register the claim to his Sec-
tion 11 copyright."
Mr. Hess also pointed out that "a statutory
notice of copyright imprinted at the beginning
of the first reel of Patterson's multi-reel film
was a sufficient compliance with the statute
in any event."
National Theatres Heads
Meet in New York
Plans for the 1938-'39 buying season,
business prospects, box-office drives and
general operation matters were to be dis-
cussed in New York Thursday and Friday
at a meeting of division heads of National
Theatres, the Fox-Chase circuit. Confer-
ences were to be held with Spyros Skouras
and S. R. Kent, president of Twentieth Cen-
tury-Fox.
Those expected to attend the session in-
cluded Charles Skouras, head of West Coast
operations ; Arch Bowles, San Francisco ;
E. C. Rhoden, Kansas City; Rick Ricketson,
Denver ; H. J. Fitzgerald, Milwaukee ;
Frank Newman, Seattle ; J. J. Sullivan,
West Coast film buyer, and William Powers,
National Theatre's film buyer.
Hatch Joins Warners as
Ad Accessory Manager
Stanley Hatch has joined Warner
Brothers as sales manager of the Advertis-
ing Accessories Department. Mr. Hatch
formerly was a sales executive with Grand
National, a position he occupied after long
experience as newspaperman and film
branch manager for various companies in
St. Louis, Cincinnati, Kansas City and De-
troit.
52% of British Films
Made with RCA Sound
Of all feature films made in Great Britain
during February, 52.6 per cent were re-
corded with RCA Photophone sound track,
according to a statistical report received this
week by Van Ness Philip, export manager
for the company.
In the last half of 1937, 35 per cent of
all British pictures were recorded with
RCA sound, Mr. Philip said, adding that
the next nearest percentage figure for a com-
petitive system was 23 per cent. The com-
pany's sound recording and theatre equip-
ment activities in the United Kingdom are
handled by RCA Photophone, Ltd., in Lon-
don.
AMPA Officers Renominated
The annual meeting and election of offi-
cers of the Associated Motion Picture Ad-
vertisers will be held in New York April
21st. All officers have been renominated and
the board of directors has reported favorably
on the entire slate. The officers are Ralph
Rolan, president ; Paul N. Lazarus, Jr., vice-
president ; Lester Thompson, secretary ;
Paul Benjamin, treasurer. Nominated as
directors are Vincent Trotta, Martin Starr,
Eli Sugarman, Gordon White, Mort Blu-
menstock ; trustee, Rutgers Neilson ; audit-
ing committee, Herbert Berg, chairman, Al
Sherman, Ralph Lund, counsellor, Hap
Hadley.
The Cinema de Paris, New York, has been
renamed the Fifth Avenue Playhouse, the
name it had when it was opened in 1926.
Foreign product will continue to be shown.
April 2 , 1938
JVarners Plan
Theatre Survey
Gradwell L. Sears, sales manager of War-
ner Bros., announced in Hollywood Wednes-
day inauguration of a national theatre sur-
vey to provide a gauge of the box office
popularity of its players. Conferring with
Harry M. Warner, Jack L. Warner, Hal
B. Wallis and S. Charles Einfeld on 1938-39
product and policy, Mr. Sears said the
checkup will be an annual pre-production
season event to enable Warners to give its
production "better box office name balance."
The 32 key cities' branches will partici-
pate in the checkup. Exhibitor cooperation
will be required.
"Ten new Warner productions will be
used for the purposes of this 'barometer,' "
Mr. Sears said. "Our selling force in the
field will contact personally all theatres, from
first-runs to subsequent-runs, playing these
pictures, in order to get first hand informa-
tion concerning audience reaction to the dif-
ferent Warner players appearing in them.
The data will be forwarded eventually to
our Burbank studio for compilation and
analysis to guide those in charge of assign-
ment of players to our pictures."
The pictures to be used in the test are
"Jezebel," "Fools for Scandal," "The Ad-
ventures of Robin Hood," "Cowboy from
Brooklyn," "Golddiggers in Paris," "White
Banners," "Crime School," "When Were
You Born," "Four's a Crowd" and "Secrets
of An Actress."
Australian Seeks
Better Relations
Leon S. Snider, joint managing director
of the Snider and Dean circuit of about 65
theatres in Australia, arrived in New York
City this week for the expressed purpose of
seeking improved exhibitor-distributor rela-
tions in Australia. He plans to remain in
New York for four weeks, during which he
will confer with foreign sales managers.
Speaking as official spokesman for the
New South Wales Motion Picture Exhibi-
tors' Association, Mr. Snider announced he
will attempt to obtain a reconciliation of dif-
ferences looking to stabilization of the in-
dustry on the Australian continent.
"In the interest of the industry generally,"
Mr. Snider said, "a closer understanding
should be created between the distributor
and the exhibitor. Unless better relations
are fostered, there is a danger that further
inroads along the path of restrictive regu-
lation may be made by the government. We
feel such a position should be avoided."
Commenting on the pending Neely-Petten-
gill anti-block booking and anti-blind buy-
ing bill, Mr. Snider said that if it is adopted
Australian exhibitors probably will seek
similar legislation. Overbuying, or oversell-
ing, is a serious problem in Australia, he
said.
The three Australian studios, Cinesound,
National Studios, and Master Craft, face a
difficult situation because of the exclusion
from the British quota of dominion films,
Mr. Snider explained.
April 2, 193
MOTION PICTURE HERALD
27
Texas Exhibitors
Fete Depinet
71 ~T ED E. DEPINET , vice-president of RKO, was guest of honor last Satur-
/ \/ day at an industry testimonial at the Hotel Baker in Dallas, attended
by 400 of his friends and associates. They came from among his
exhibitor customers and his film selling competitors, from Hollywood and from
Broadway, to honor him on his thirtieth anniversary in motion pictures. Karl
Hoblitzelle and Bob O'Donnell, of Interstate Theatres, sponsored the tribute,
pined by their fellow exhibitors of the Texas country which Mr. Depinet
adopted as his native state, Dallas as his home city, after he left his birth-place,
Erie, Pa. Among those on the dais were Jesse L. Lasky, J. R. McDonough,
Richard Rowland, George Sprague, Mayor of Dallas; A. H. McCausland, George
Skouras, Herman Robbins, J. L. Mullen, Samuel Pinanski, R. E. Griffith, Sam
Dembcnv, Y. Frank Freeman, Gunther Lessing, Willard McKay, Oscar Oldknow,
L. L. Dent, H. T. Nolan, Claude Ezell, W. G. Underwood and Phil Reisman.
At right, John Fitzgibbons, general manager for Paramount theatres in Can-
ada, and Arthur Lee, head of GB in America, arrive for the festivities.
Oh the dais at the dinner, left to
right: Gradwell Sears, Warner
Brothers sales manager; Herbert J.
Yates, Consolidated Film Indus-
tries; Merlin H. Aylesworth, Scrip ps
Howard newspapers; Ned E. Depi-
net, the guest of honor; Bob
O'Donnell, co-sponsor of the event;
Jack Oakie, and Karl Hoblitzelle,
host with Mr. O'Donnell and his
partner in the Interstate circuit.
W. E. Callaway, Warner Brothers representative for Texas and the Pacific
coast, exchanges a post-prandial handshake (left), with Harold Robb of Robb &
Rowley Theatres, Inc.
Mr. O'Donnell and Mr. Hoblitzelle, left and right (below), with their guest
during the proceedings at the Hotel Baker.
VL
m
28
Reception, Press Stories Mark
Anniversary; East Indian
Exhibitors Form New Unit
by PHILIP de SCHAAP
in Amsterdam
The 15th anniversary of the foundation of
the Bedrijfsadeeling Filmverhuurders, dis-
tributors' department of the Dutch Motion
Picture Federation, was celebrated recently
and the importance of the organization to
the trade was stressed in newspaper stories
of the event. The board of directors of the
Federation, which, under the name De Bias-
coop Bond, unites the distributors and ex-
hibitors in one organization, were hosts at a
reception in honor of the anniversary at the
Carlton Hotel, Amsterdam.
Special articles were devoted to the occa-
sion in the official organ of the Federation
and in the Dutch cinema trade paper Nieuw
Weekblad voor de Cinematografic.
Exhibitors in the Dutch East Indies are
now organized in the Nederlandsch-Indischen
Bioscoop Bond (Dutch East Indian Motion
Picture Federation) founded by representa-
tives of theatre owners in Java. The group
is organized on the same basis as the Dutch
Bond and has 56 members representing the
management of 94 theatres. Government ap-
proval of the Bond was granted after a gen-
eral meeting recently in the Sampoerna the-
atre in Soerabaja. Plans have been made to
issue an official organ, the Projector.
V
New Dutch Picture Ready
A new Dutch picture starring well-known
stage artists, but made in Rome under the
direction of Kurt Gerron, has been finished. It
is "Drie Wenschen" ("Three Wishes"). The
premiere took place in the Metropole Theatre
in The Hague, managed by A. G. van Tol.
Though the picture is not as good as the last
domestic production, "Pygmalion," the criticisms
are rather good. The film is distributed by the
domestic company Odeon, The Hague.
V
16mm Circuit in Receivership
The Dutch N. V. (Incorporated Company)
Hofgeest, operating 16mm film theatres in
Haarlem, Hilversum and Rotterdam under the
name of Cineone-Theatres, has gone into re-
ceivership, shortly after its foundation.
The circuit was founded as a reaction against
the Dutch Motion Picture Federation, in order
to release 16mm features. However, the quality
of the pictures, mostly German productions,
was very low, and though the admission prices
of the Cineone-theatres were moderate, the
plan was not a success.
V
Newsreel Theatre Planned
About two years ago a newsreel theatre
modeled on one in Paris under the name of
Cineac was opened in Amsterdam under the
same management, in cooperation with a lead-
ing newspaper, the Algemeen Handelsblad.
This theatre, showing only newsreels and shorts
in a 60-minute program, has been profitable,
and a second Cineac under the same manage-
ment, and equally in cooperation with the same
newspaper, will be built in Amsterdam.
MOTION PICTURE HERALD
The Rembrandt theatre, belonging to the Ger-
man UFA, has been reopened with a new
Lilian Harvey picture, "Fanny Ellsler." The
theatre is one of the most modern in Amsterdam
and will show the German UFA production
exclusively. Leading theatres in Amsterdam
are now the Tuschinski (1,500 seats), the City
(1,600 seats), the Rembrandt (1,200 seats), the
Cinema Royal (1,400 seats). Other premiere
theatres are the Roxy (550 seats), the Corso
(500 seats), the Alhambra (500 seats) and
Rialto (500 seats). MGM releases are shown
in the Royal, Corso and Alhambra ; RKO Radio
brings its productions to the Tuschinski theatres
(Tuschinski and Roxy) and the Royal, Corso
and Alhambra. Columbia pictures are released
in the City theatre and Warner and Fox have
contracts with the Tuschinski circuit and Royal,
Corso and Alhambra (under management of
Metro). Tuschinski also shows the Paramount
and Universal productions.
V
Educational Film Released
A new domestic production, an educational
picture under the title "Rijksmuseum," has
been released to Dutch theatres. The film shows
the most important products of the Dutch paint-
ers of the 17th century, especially of Rembrandt
(The Nachtwacht). It was produced and
directed by Otto van Neyenhoff. Distribution
is through the Universal Film Booking office
N. V. in Amsterdam.
V
Theatre Receipts
Box-office receipts and attendance in the
Dutch key cities, Amsterdam and Rotterdam,
during the third quarter of 1937, recently made,
are as follows :
Attendance ■
1936 1937
Amsterdam 2.311.078 2.342.678
Rotterdam 1.380.385 1.238.375
Gross receipts less taxes
1936 1937
Amsterdam fl. 841.850,— fl. 857.001 , —
Rotterdam fl. 530.207,— fl. 522.1 88. —
In spite of the fact that one of the leading
Amsterdam theatres has been closed since April,
1937 (the Rembrandt theatre of UFA) the
attendance in comparison with 1936 improved
and the gross receipts were higher. However,
the first six months of 1937 show a decline of
fl. 117,000 — in comparison with 1936, and
though better results for the last three months
of 1937 are expected in Amsterdam, the total
amount of gross receipts during 1937 will show
a decline again.
In Rotterdam no improvement of box-office
results is seen, but the average admission price
shows an increase, though the total attendance
was smaller than in July, August and September,
1936. The average admission price was fl. 0.42
during this quarter, and fl. 0.38^ for the same
months of 1936.
The Hague, too, shows an improvement,
though figures are not known now. September
was the worst month of this period.
One American dollar at present exchange is
fl. 1.80. The population of Amsterdam is about
800,000; Rotterdam, 550,000, and The Hague,
400,000.
Marvin Young has been promoted to the
post of assistant western division program
manager under John Swallow, who is in
charge of all program activities of the west-
ern division of the National Broadcasting
Company.
April 2 , 1938
38 Italian Films
Cost Five Millions
by JOSEPH D. RAVOTTO
Italian producers spent $5,000,000 in the
production of 38 features during 1937, the
first year of the country's attempt to be-
come a leading European producing nation,
and to attain self-sufficiency of film supply.
The country's annual requirement is 300
pictures.
In 1937 there were 245 films imported,
of which more than 75 per cent were from
the United States. The remainder were
French, German and British. Although
most of the estimated $25,000,000 spent last
year by Italians at film theatres went for
American product, due to currency restric-
tions most of the money is still in Italy.
ERA, the new name of the former Ram
company, has started work on "Rigoletto,"
its first operatic film. The company, which
originally was formed by Mussolini's son,
Vittorio, and Hal Roach, was reorganized
a short time ago and its capital stock in-
creased to 900,000 lire. Both Mr. Mussolini
and Mr. Roach are still on the board of di-
rectors, but it is generally known here that
Mr. Roach has no connection with the com-
pany, other than to lend his name to the
enterprise.
What were to have been Italy's two great-
est films, "Scipio l'Africano" and "I, Con-,
dottier i," have turned out to be only medi-
ocre films. Each ran only one week at a
first-run theatre in Rome.
Library Gets Griffith Films
David Wark Griffith, pioneer film direc-
tor, and producer, has turned over to the
Museum of Modern Art Film Library, New
York, material covering his work in motion
pictures from the time he made his first
full length film, "Judith of Bethulia," in 1913
through "Isn't Life Wonderful," in 1924.
Besides films which total a quarter of a mil-
lion feet Mr. Griffith donated stills, musical
scores with orchestration for 15 produc-
tions, press books and scrap books of clip-
pings, correspondence, business papers and
other memorabilia covering more than a
decade in his career.
Loew "Forecasts" Reach 300,000
A circulation of 300,000 is claimed by
Screen Forecasts, four page tabloid publica-
tion distributed among schools by Loew's
circuit in New York. The publication
started a month ago and is used to publicize
current and coming films, with the publicity
element subdued. It is planned to make the
publication a monthly. Because of conflict-
ing bookings editions will not be published
for theatres outside the metropolitan area.
Fox Closes Two Houses
Fox Rocky Mountain Theatres has closed
two houses in the Denver for all but one
day a week, when Spanish films will be
shown. They are the Del Rio, Las Cinces,
N. M., and the Kit Carson, La Junta, Col.
Stone Library Moves
The Stone Film Library, New York, has
moved from its present offices, 444 West
56th Street to 218 West 49th Street.
DUTCH DISTRIBUTORS'
GROUP 15 YEARS OLD
April 2 , 1938
MOTION PICTURE HERALD
29
IN THE BRITISH
STUDIOS
by AUBREY FLANAGAN
in London
Renaissance
A renaissance of activity is promised at
the Denham Studios and is likely to take
place in the course of the next few weeks.
Though no official date has been mentioned
it is understood that Alexander Korda will
recommence production shortly, probably
starting with a film entitled "Lions Starve
in Naples," a circus story adapted from a
recently published novel. This is to be
directed by Michael Powell, whose "Edge
of the World" was one of the prestige suc-
cesses of the last production year.
Robert Kane, who has arrived in this
country but who has not yet announced his
precise production plans, is expected to
make six for 20th Century-Fox.
Closing Operations
Rock Studios, Ltd., and Leslie Fuller Pic-
tures, both of them backed originally by John
Henry lies, and producers of modest British
features — and of the Foula film, "Edge of the
World" — are to be dissolved.
Compulsory orders to close their books have
been executed on the petition of Kodak, Ltd.,
which claimed it was creditor of Leslie Fuller
Pictures to the extent of £1,197 ($5,985) and of
Rock Studios for £5,741 ($28,705). The petition
against Rock was supported by creditors total-
ing £26,800 ($134,000).
Leaves Pinewood
The entire Gaumont British production or-
ganization has now quit the Pinewood Studios
where it had been working for some time, and
is at the old studios of Gaumont British at
Lime Grove, Shepherds Bush. It is not impos-
sible that the next Jessie Matthews picture, tem-
porarily delayed, will be made there.
Increasing Output
Among the studios whose activities have not
been affected by the present production situa-
tion is Gaumont-British-Gainsborough, which
has added three to the list of films already an-
nounced.
Alfred Hitchcock is to direct "Perjury," with
probably Nova Pilbeam in the leading role.
Other subjects to be made include a special
adaptation of Roland Pertwee's novel "Such An
Enmity," and "The Empty World" and "Death
of a Ghost."
A romantic team, consisting of Margaret
Lockwood and the new discovery Michael Red-
grave, is being sponsored by Gaumont-British-
Gainsborough for a series of pictures to be made
this year. Pictures under schedule in which the
two are to play opposite each other include
"Rob Roy," "The Wheel Spins," which Alfred
Hitchcock is to make at the Gainsborough stu-
dios, "Blue Lagoon," and the recently acquired
Roy Vickers story, "The Girl in the News."
Sabu, Indian lad who won fame in "Elephant Boy," with Desmond Tester who
appears with him as a drummer boy in Alexander Korda' s London Films production,
"The Drum." The film is directed by Zoltan Korda and made in colour.
Itemized
"Queer Cargo" which is based on the
play by Noel Langley, and in which Judy
Kelly, John Lodge and Kenneth Kent ap-
pear, has taken the floor at Associated Bri-
tish Studios, Elstree.
* * *
Austin Melford, British author and screen
writer, has joined the writers' department of
Warner-First National Productions at Ted-
dington. Mr. Melford has been associated with
script work on the George Formby comedies
made by Associated Talking Pictures.
* * *
A series of two-reel films entitled "Seeing
Stars," introducing British film folk to British
film audiences, has been launched by Charter
Film Productions and will be directed by Roy
Boulting. Among those who already have been
featured are Charles Laughton, Vivien Leigh,
Richard Goolden, Vic Olivier and Binkie Stuart.
* * #
Recent acquisition to the cast of "St. Mar-
tin's Lane" is the London-born Irishman Ed-
ward Lexy, whose success in Eric Pommer's
"Farewell Again" and Victor Saville's "South
Riding" has brought him to the front rank of
London character actors. Lexy has been play-
ing the part of a Cockney landlord in "St. Mar-
tin's Lane," his fifteenth film in fifteen months.
* * *
For Bernard Shaw's "Pygmalion," Gabriel
Pascal has set up at Pinewood a replica of St.
Paul's Church, Covent Garden.
' 'Husbands ' ' on Floor
"Too Many Husbands," film version of
the stage play "Mirabelle," is now on the
floor at Worton Hall and is being produced
by Liberty Films. Leading players in the
film are mostly those who have appeared
with success in the stage version and in-
clude Iris Baker, Jack Melford and Geof-
frey Sumner. Ivar Campbell is directing
and Ernest Palmer is in charge of the
cameras.
The story revolves around an absconding
share-pusher who, though supposedly a vic-
tim of an air crash, turns up at Monte Carlo,
much to the embarrassment of his wife.
Bible in Color
Howard Welsch, chief of Vogue Film
Productions, a British company which has
just produced a musical, "Kicking the Moon
Around," announces that his organization is
preparing to produce the Bible in color.
Mr. Welsch says he will spend £400,000
($2,000,000) on the production and that his
enterprise will give work to 10,000 persons
in a year.
The picture, he adds, will be directed in
separate parts, by different directors, at
Pinewood.
30
MOTION PICTURE HERALD
April 2 , 1938
OFFER BY JAPAN TO BUY REPUBLIC
REJECTED, YATES TELLS INVESTORS
President of Consolidated Says
Republic Has $6,000,000 in
Bookings in Hand; RKO's
Old Indebtedness Is Cleared
Financial and corporate operations and
structures of both Republic Pictures Cor-
poration, state-right producer-distributor,
and Consolidated Film Industries, were ex-
plained to stockholders last week at the an-
nual meeting of Consolidated in New York,
by Herbert J. Yates, president of Consoli-
dated, which holds substantial interests in
Republic. Consolidated is the largest film
developing and printing project in motion
pictures.
Mr. Yates said Consolidated had had
various offers for the purchase of Repub-
lic, including one from the Japanese Gov-
ernment for use for "propaganda pur-
poses," and that today Republic has
$6,000,000 in exhibition bookings in hand.
No longer is RKO indebted to Consolidated ;
Technicolor is not considered a competitor
of Consolidated, and business for 1938 has good
prospects, although there was a fall-off last
month, he told the stockholders.
Japanese Offer Rejected
Mr. Yates said the Japanese Government's
offer, which was rejected, would have given
Consolidated a $1,000,000 profit over the total
investment in the picture company. He said he
surmised that the Japanese wanted to purchase
the company to have control of an American
producing and distributing organization for
"propaganda purposes."
Although the only official business before the
meeting was the election of four directors for
three-year terms, the stockholders plied Mr.
Yates with questions. In answer to a query as
to the earnings of Republic, Mr. Yates said
an amortization table was being set up and
until that was completed it would be difficult
to estimate the earnings accurately.
He promised he would make a statement on
earnings at the end of Republic's fiscal year,
April 30th. However, after the meeting he pri-
vately estimated Republic's earnings last year
at $200,000. He also pointed out that the fran-
chise holders had earned $800,000 in the same
period and that he considered the two amounts
unbalanced. He said he would ask the fran-
chise holders to reduce the percentages charged
for distribution, which range from 20 to 45 per
cent.
$2,211,783 Unpaid Balance
The unpaid balance of Consolidated's loans to ■
Republic amounted to $2,211,783.78 as of the
first of this year. In 1937 the parent company
paid $902,100 for Republic's stock and this
brought a query from a stockholder who wanted
to know why Consolidated became so heavily
involved.
"Consolidated has been interested in Repub-
lic since June, 1935," Mr. Yates replied. "Since
1917 it has been lending money at interest to
film companies to control their printing. It
has been our experience that producers, after
emerging from their swaddling clothes, opened
their own laboratories or forced down the price
of printing.
"When Consolidated went into Republic it
was on a basis of having control. We saw an
opportunity where a lineup of product at a
BILL OF 23 YEARS
AGO IS RECALLED
The State of New York Constitu-
tional Convention, to convene in
Albany, April 5 th, which it is expected
will consider resolutions affecting the
motion picture industry, brings to
mind the last Constitutional Conven-
tion of the state which, however gen-
erally unknown or remembered, gave
consideration to film censorship.
Held in the spring and summer of
1915, the convention considered 725
proposals, many of which were
amended. One of the resolutions in-
troduced was by Delegate Mark Eisner
of New York City, whose bill provided
for "amending Section 8, Article 1, by
prohibiting the censorship of motion
pictures by providing that no law
shall be passed to restrain or abridge
the liberty of the motion picture
screen."
medium cost of from $55,000 to $100,000 per
picture would be acceptable to exhibitors. The
company has been through the usual trials and
tribulations of building a picture company. It
is now in its third year and I don't think I'm
exaggerating to say that it has a tremendous
future. In due time it will earn more money
for Consolidated than all of its other companies
combined."
He said Consolidated now owned 150,000
shares of Republic stock direct and 155,000
shares through the Setay Corporation. Con-
solidated also has an interest in the Kajo Cor-
poration which owns 225,000 shares.
Republic's Business Growth
While informing the stockholders that Con-
solidated's profits in February were off sharply
from a year ago, Mr. Yates announced that
Republic, in the last four weeks, had done more
business than in any comparative period since
it was started, and that playdate bookings would
increase. He said the $6,000,000 in exhibition
contracts held by Republic is a lien owned by
Consolidated since the parent corporation has
first call on collections.
Republic rejected an offer of $500,000 for
Gene Autry, its top acting name, Mr. Yates
said. He said differences between Mr. Autry
and the company over salary would be settled
"in a week or two."
The decline in Consolidated's February profits
was attributed by Mr. Yates to the fact that
studios sent a smaller number of films to be
processed during the month.
Subsidiaries Report
Ralph Poucher, head of Consolidated Film
Laboratories, reported this subsidiary "in ex-
cellent shape." He said he was negotiating for
a new account which would add about 30 per
cent to gross business. The contract would be
for five years.
R. W. Altschuler, president of American
Record Company, another subsidiary, announced
his company was showing a profit and that
business was as good as in 1927 and 1928. He
said the retail price of the company's records
would be increased from 25 to 35 cents on
April 7th. The company, he reported, is plan-
ning to obtain a national distribution of its
product, and a contract has been made with
Electric and Musical Industries, Ltd., provid-
ing for European distribution.
A report on another subsidiary, Consolidated
Moulded Products Corporation of Scranton,
formerly part of American Record Company,
was submitted by J. P. Case, president.
RKO Indebtedness Cleared
RKO has liquidated its past indebtedness to
Consolidated and owes the company nothing ex-
cept current bills, Mr. Yates reported.
Although the company is keeping up with
color technique, it has discontinued color film
development after an investment of more than
$250,000, Mr. Yates said, adding that if the
industry turns to color, the laboratory can
begin production "over night."
While noting that Technicolor is not in com-
petition with Consolidated as yet, Mr. Yates
said that "if they can ever get their process
down to the cost of black-and-white, they would
be a serious threat."
There was no discussion of a recapitalization
plan for Consolidated. M. H. Lavenstein, at-
torney for the Yates enterprises, said the Dela-
ware courts had held invalid the plan approved
by the stockholders in 1936, on the ground that
it required the unanimous consent of the stock-
holders. He invited suggestions on a new plan,
but only two or three stockholders made pro-
posals.
One of the suggestions was made by Norman
Johnson, plaintiff in the action in which the
original plan was held illegal. He said he was
working on an alternative proposal which he
would submit to the officers soon.
Eastern Production Unprofitable
Mr. Yates disclosed that the Biograph Studio
in the Bronx, New York, is owned by a sepa-
rate corporation. He said that he had found
eastern production unprofitable, but would not
give any indication as to whether the lease on
the studio would be renewed when it expires
next fall.
E. H. Seifert, described by Mr. Yates as
general manager of Consolidated's laboratory at
Fort Lee, N. J., was elected to the board of
directors to succeed Ben Goetz, who resigned
a few months ago to become a production ex-
ecutive for Metro-Goldwyn-Mayer in England.
Three directors reelected are H. W. Coffman,
J. E. MacPherson and M. J. Siegel, president
of Republic Productions.
Fifty persons attended the meeting, a total
of 510,496 common and preferred shares of
stock being represented. There were 924,973
shares outstanding as of Dec. 31, 1937.
Miller Named Universal Manager
Dave Miller, Cleveland branch manager
for Universal, has been appointed district
manager for that territory, with supervision
over the branches in Albany, Buffalo, Cleve-
land, Cincinnati and Pittsburgh. A. J. Her-
man, district manager, who was formerly
located in Boston, will move his headquar-
ters to New York and supervise a new dis-
trict which includes branches in Boston,
New Haven, New York, Philadelphia and
Washington. Joe Engel, Universal branch
manager in Philadelphia, who has been
shifted to Cleveland, was tendered a testi-
monial dinner at the Warwick Hotel, Phila-
delphia, Monday, by his friends.
-~tLl /±fcy Ol^cI cl h<rt &l
■
Wtwk
April 2 , 193 8
MOTION PICTURE HERALD
33
HAYS CITES ACCOMPLISHMENTS OF
SELF-REGULATION, HITS PROPAGANDA
Opposes Advertising in Films;
Emphasizes That "Function of
Entertainment Screen Is to
Entertain"; Protests Quotas
Industrial democracy no longer can be
taken for granted anywhere in the world
but must be defended, Will H. Hays, presi-
dent of the Motion Picture Producers and
Distributors, warned on Monday in his an-
nual report to the board of directors.
Mr. Hays lauded self-regulation in the
motion picture industry and cited seven ac-
complishments which, he said, have been
attained through self-rule. "There is no
real substitute for successful self-govern-
ment in industry," he declared. "There
can be no permanent progress for a creative
industry controlled in the interest of eco-
nomic regimentation or political dictator-
ship."
Mr. Hays also :
Denounced propaganda in motion pic-
tures, declaring that even if disguised as
entertainment it "would be neither honest
salesmanship nor honest showmanship."
Declared that exhibitors share a joint re-
sponsibility with distributors in keeping
"social hygiene" and other "bootleg" films
from the screen.
Warned that extension of advertising
into the entertainment on the screen in-
vites public ill will toward the industry.
Reaffirmed the industry's contention that
films should pass freely between nations
without artificial restrictions or quota
barriers.
Advised that there are still millions of
persons who cannot be counted as regular
patrons and that "in this fact lies the
importance of our work in bringing new
customers to the motion picture theatre."
Reported that the industry is continuing
its cooperation with educators who seek to
develop the usefulness of the motion pic-
ture in the processes of pedagogy.
In speaking of industrial democracy, Mr. Hays
pointed out that self-regulation in the film
industry was a successful laboratory experiment
of self-government in industry in general.
"Industrial democracy can no longer be taken
for granted anywhere in the world," Mr. Hays
continued. "It must be defended. The problem
of our national economy very properly has
been stated to be the problem of maintaining
to the highest degree initiative, enterprise and
freedom in industry and business. But these
are rights that must be matched by equivalent
responsibilities, both social and economic.
"There is no real substitute for successful
self-government in industry. There can be no
permanent progress for a creative industry
controlled in the interest of economic regimen-
tation or political dictatorship. Yet every error
of judgment in the movies brings immediate
criticism and inevitably jeopardizes the essen-
tial freedom of expression and action on which
our democracy has been built. Our own in-
dustry is an important and significant case
HAYS REELECTED
MPPDA PRESIDENT
Will H. Hays, president of the Mo-
tion Picture Producers and Distributors
of America, was reelected for the 17 th
consecutive year at the annual meet-
ing of the board of directors Monday.
Nate J. Blumberg, president of Uni-
versal, was elected a member of the or-
ganization and of the board of direc-
tors, succeeding R. H. Cochrane,
former head of Universal. All other
officers and directors were reelected.
Officers are Carl Milliken, secretary;
Frederick L. Herron, treasurer, and
George Borthwick, assistant treasurer.
Directors are Barney Balaban, Mr.
Blumberg, Harry D. Buckley, Jack
Cohn, Cecil B. DeMille, E. W. Ham-
mons, Sidney R. Kent, Sol Lesser, Hal
Roach, David Sarnoff, Nicholas M.
Schenck, Leo Spitz, and H. M. and
Albert Warner.
study of the economic, artistic and social
achievement of self-government in industry."
The seven gains achieved through self-regu-
lation were enumerated by Mr. Hays as fol-
lows :
"I. The development of moral and artistic
standards in motion picture production which
have vastly improved the supply of popular
entertainment and raised the artistic stature of
the screen.
"2. The maintenance of the highest possible
advertising standards to make certain that pic-
tures are properly exploited to the proper audi-
ences on the basis of non-suggestive and honest
advertising.
"3. The creation of a widespread and consist-
ent educational campaign to bring new audience
elements to the theatre and secure support for
the better pictures.
"4. The establishment of a successful sys-
tem of self-government and arbitration in the
employer-employee relations of the industry.
Today our labor wage scales are among the
highest in the world ; employment conditions
in our studios include every provision for
safety and health ; the problems incident to the
employment of children artists have been satis-
factorily solved ; and a Central Casting Bureau
is operating successfully to meet the conditions
imposed by the employment of thousands of
'extras' in Hollywood.
Trade Practice Structure
"5. The upbuilding of a trade practice struc-
ture in the industry, which, whatever additional
implementation it may still require, today func-
tions in the interest of more than 16,000 theatres
throughout the country, allows for a distribu-
tion system which makes available the most
expensive production of the industry at a
price within the means of the smallest theatre
in the land, and maintains a level of admission
prices to the theatre within the economic means
of our population.
"6. The organization of safety and conser-
vation measures which have reduced to a
fraction fire and other losses incidental to the
handling of 27,000 miles of film per day through
the motion picture exchanges of the country.
"7. Finally, through the success of self-regu-
lation, a new economic foundation has been
built for the industry. The motion picture
public is no longer the millions more or less
conditioned to the suggestive and sensational.
It is a universal public attracted to the movie
theatre by a vast variety of clean and artistic
entertainment."
Mr. Hays cited the motion picture criticism
published by the press as one of the definite
contributing factors to the better picture move-
ment.
"The fact that the cinema, like the stage,
the concert hall, and literature, has a public
that wants and looks for the best in the art,
and also has a body of critics who weigh and
appraise, is excellent proof of the fact that the
cinema has really come of age," he said.
At the same time he emphasized that propa-
ganda has no place on the entertainment screen,
and that while propaganda has reduced the
artistic and entertainment validity of the screen
in many other countries, American motion
pictures "continue to be free from any but the
highest possible entertainment purpose."
"The industry," he declared, "has resisted
and must continue to resist the lure of propa-
ganda in a sinister sense persistently urged
upon it by extremist groups.
"The function of the entertainment
screen is to entertain, by whatever whole-
some theme or treatment writers, artists,
and dramatists can create. There is no
other criterion. Only those who have self-
ish purpose to serve can cry out against
such a policy."
The theatre, Mr. Hays contended, can afford
the soft impeachment that pictures reflect no
higher sense than to entertain, "with 'escapist'
entertainment if you please."
"As for "bootleg" films, Mr. Hays explained
that only a mere fraction of American picture
footage is outside the code of self-regulation.
Some in this class, he added, are importa-
tions, while others are domestic product of a
purported purpose to aid in educational cam-
paigns to meet the menace of social disease.
"To open the general entertainment screen to
such films without restriction is to invite crowd
psychology to do its worst," he warned.
Mr. Hays said the industry's policy is still
firm against use of the screen for advertising
purposes. He said it was recognized that small
theatres have developed a "reasonable" use of
advertising trailers as an element of support.
Concurring in the industry's contention that
foreign quotas and restrictions should be elim-
inated, Mr. Hays pointed out that the motion
picture is the favorite entertainment of the
peoples of the world and that it is an unofficial
ambassador of goodwill and understanding.
Commenting on studio trends, the MPPDA
head advised that the "American theatre pub-
lic may look with confidence upon a continuing
high quality of motion picture entertainment."
An experimental poll, taken at the close of
1937, indicated there are still 26,000,000 persons
over 12 years of age in this country who do
not attend motion pictures more than five times
a year, Mr. Hays said, adding, "and there are
millions more who cannot be considered regu-
lar patrons of the movies."
Mr. Hays plans to leave for Hollywood with-
in the next two weeks for a visit of indefinite
duration. A second meeting of the MPPDA
board may be held next week to complete busi-
ness which remained unfinished at the adjourn-
ment this week.
34
MOTION PICTURE HERALD
April 2, 1938
Shelving of Patent j
Revision Indicated
NO LICENSE REQUIRED TO
DISTRIBUTE CIRCULARS
Ordinances Requiring City
Permits Violate Freedom of
Press, U. S. Court Decides
Establishing a precedent in a decision of
importance to exhibitors in those hundreds
of towns where local ordinances prohibit
distribution of circulars, the United States
Supreme Court on Tuesday ruled that no
license is required for such distribution.
Theatre owners down through the years
have been troubled by prohibitions placed
on the common method of circularizing
the public with handbills, socalled "throw-
aways," and the like to announce their
programs and playdates. The Supreme
Court now holds that an ordinance requir-
ing persons distributing circulars or ad-
vertisements first to obtain a license from
the city manager, or other officer of the
city government, violates constitutional
guarantees of freedom of the press.
Chief Justice Charles Evans Hughes de-
livered the court's opinion that the ordinance
"is invalid on its face." He announced no
dissent. Justice Cardozo did not participate
in the proceedings.
The case was one involving Griffin, Ga.,
in which the Workers' Defense League had
filed an amicus curiae brief after Mrs. Alma
Lovell, of Griffin, had been arrested for dis-
tributing literature about the sect Jehovah's
Witnesses, of which she is a member.
Calls Ordinances Invalid
David L. Clendenin, treasurer of the
League, said that all municipal ordinances
restricting the free distribution of handbills
and leaflets became invalid as a result of the
Supreme Court's decision.
"Whatever the motive which induced its
(the ordinance's) adoption, its character is
such that it strikes at the very foundation
of the freedom of the press by subjecting it
to license and censorship," said the Chief
Justice.
"Legislation of the type of the ordinance
in question would restore the system of
license and censorship in its baldest form."
"The liberty of the press is not confined
to newspapers and periodicals," the court
continued.
In Defense of Liberty
Because of this restriction on hand-bills
and leaflets, many exhibitors in towns re-
quiring circularization beyond the reaches
of a local newspapers complained that their
merchandising efforts were unfairly limited.
Elsewhere, restrictions on hand-bills practi-
cally forced them to do their advertising in
newspapers.
"The liberty of the press," said the Su-
preme Court, "necessarily embraces pam-
phlets and leaflets. These indeed have been
historic weapons in the defense of liberty."
However, it was said, a local ordinance
restricting public circularization may be lim-
ited to " 'literature' that is obscene or offen-
sive to public morals."
FARM BUREAU BUYS
FILM PROJECTOR
The Grundy County, Iowa, Farm
Bureau has purchased a new film pro-
jector which they plan to use in com-
munity halls over the county.
The opening show was held at the
Ivester Community hall and brought
out more patrons than could be accom-
modated.
Poster Exhibition
Opens in New York
The first annual one, two and three-sheet
poster exhibition, sponsored by Transit Ad-
vertisers, Inc., opened Wednesday in Rocke-
feller Center, New York, with a total of 61
displays, which included those of 10 motion
picture companies.
The film companies who entered posters
are Warner Brothers, United Artists, Co-
lumbia, Twentieth Century-Fox, GB, RKO
Radio, Paramount, Metro-Goldwyn-Mayer,
Amkino and Universal.
The exhibition is restricted to posters
which have been used in the past year.
Three prizes will be awarded in addition to
honorable mention certificates. The exhibi-
tion will end on April 12th.
The fourfold purpose of the display is :
1. "To foster the idea that, because of
its relative size in keeping with its sur-
roundings, the small poster, artistically con-
ceived and appropriately placed, can be made
an adornment and colorful attraction to
otherwise drab settings.
2. "To reveal the already wide use, by a
host of varied advertisers, of the small
poster and to show its usefulness when areas
are limited in size and its value, as a close-
up, where concentrated audiences are near
at hand.
3. "To stimulate a keener interest for
creative design and pictorial technique in
poster art.
4. "Finally, to urge those engaged in the
small poster business themselves, the im-
portance of attractive framing, the individ-
ualization of displays by the elimination of
crowding, and proper maintenance at all
times, for it is only by scrupulous adherence
to these essentials that the medium will be
well received by the public, welcomed on
their properties by landlords and accepted
for it? *^ue value by advertisers."
Councilman Straus of New York City has
suggested that a film depicting the opera-
tion of the city government under the
leadership of Mayor LaGuardia be made at
a cost of $50,000 and exhibited at the
World's Fair next year. The film then
would be turned over to the Board of Edu-
cation for exhibition in New York and
other cities.
Patent revision legislation, currently the
subject of hearings in Washington by a i
House patents subcommittee, this week ap-
peared unlikely or enactment at the current
session of Congress as opposition to the
several measures under consideration
mounted rapidly.
Designed to divest the large corporations
of their control of industry through the
ownership of patents, bills sponsored by Rep-
resentatives W. D. McFarlane of Texas and
Lawrence J. Connery of Massachusetts
would make possible the securing of licenses
to manufacture under patents, under the
McFarlane bill three years after issuance of
the patent, and under the Connery measure
where patents are used to control industries.
The hearings before the subcommittee
have developed into a technical controversy
between patent lawyers, with the majority of
test many definitely opposed to the measures.
Small manufacturers as well as large are
against the measure, the former fearing that
the latter will be able, after three years,
to secure licenses under patents which they
have developed, while the latter, naturally,
fear that the small companies will take ad-
vantage of the opportunity to secure benefits
under "hit" patents which promise to be
profitable.
Members of the subcommittee are divided
as to the desirability of the legislation and
have called upon the Department of Justice
for an opinion by the Attorney General as
to whether the measures are necessary as a
part of the Government's anti-trust drive.
Sponsors of the bill called attention to
speeches by former Assistant Attorney
General Robert H. Jackson, complaining
that the efforts of the Department of Justice
to stamp out monopoly were hampered be-
cause of the fact that another Government
agency, the Patent Office, was issuing
monopolistic charters in the form of patents.
Under the present law, the owner of a
patent is the only person who may produce
thereunder, except where he licenses others
to manufacture — a monopoly extending over
a period of years. The McFarlane bill would
limit that monopoly to three years, after
which time any person could apply to the
Commisioner of Patents to manufacture on
a royalty basis, regardless of whether the
patent owner had gone into production
under the patent or not.
The Connery bill would be more accept-
able to the smaller industries, since it pro-
vides for involuntary licenses only where
patents have been used for the purpose of
dominating industry.
The bills avowedly are aimed at such
organizations as American Telephone &
Telegraph, General Motors and Aluminum
Company of America which occupy domi-
nant positions in their industries. In the
case of the A T & T, however, it was
charged the company not only dominated
the telephone industry but was a major
factor in the sound picture equipment busi-
ness and threatened to dominate television.
RKO Radio has opened a new branch
office in Sante Fe, Argentina, with F. Bar-
ranco as manager. Victor Astraldi has been
appointed branch manager at Rosario,
Argentina, replacing Antonio Pascazzi, re-
signed.
April 2, 1938
MOTION PICTURE HERALD
35
SHARP UPTURN IN THEATRE RECEIPTS;
FOX, GTE AND AGFA REPORT PROFITS
Admission Tax Collections for
February Increase $306,000
Over January; Three Com-
panies Report Larger Earnings
A series of healthful signs were discerni-
ble this week, pointing toward favorable op-
erating conditions in several sectors of the
business of the motion picture.
A sharp upturn in box office revenue was
reflected in the tax collections reported by
the United States Internal Revenue Bureau.
February collections were $1,659,641, an
increase of $306,000 over the $1,353,415
collected in January and $186,000 over
the $1,473,353 collections of February,
1937.
Net profit of Twentieth Century - Fox
Film for 1937 was reported at $8,617,1 14,
some $894,160 above the $7,722,954 net
of 1936, the upturn continuing through
the fourth quarter, on a $3,718,200 net,
which compared with $1,143,000 for the
previous quarter, and $3,472,275 for the
fourth quarter of 1936. (Details of Fox's
financial statement appear on page 16.)
General Theatres Equipment Corpora-
tion earned $1,199,415, net, in 1937, com-
pared with $959,509 in 1936.
Agfa Ansco Corporation, raw film manu-
facturer, increased its net profits in 1937
to $723,025, from $157,486 in 1936.
Republic Pictures reported $6,000,000
in booking business for exhibition.
Consolidated Film Industries showed a
slight fall-off for February, but reported
the outlook bright. (Additional details of
operations of both Republic and Consoli-
dated, corelated companies, appear on
page 30.)
The ticket tax increase, of course, comes from
those theatres charging admissions of 40 cents
and over, to which the tax is applicable.
The Internal Revenue Bureau's monthly
statement showed that for the first seven months
of the fiscal year, ending with February, col-
lections from admissions of stage and motion
picture theatres were $1,268,000 ahead of a
year ago, amounting to $14,467,073 as against
$13,199,206. For the first two months of the
calendar year, however, revenues were $34,000
ahead of a year ago, totaling $3,013,056 against
$2,979,029, it was shown.
Chiefly from Broadway Sector
Improved business in the Third New York
(Broadway) District accounted for more than
half of the total increase in collections over
January, the bureau disclosed.
Total collections in that area were $506,240
against $339,074 in the first month of the year,
most of the increase being attributable to heavier
collections at the box office, which advanced
from $271,505 to $417,766.
Other collections in the Broadway sector
were reported by the bureau as follows : free
or reduced rate admission, $5,249 in February
against $4,966 in January ; tickets sold by
brokers, $26,643 against $15,535; tickets sold
OKLAHOMA SALES
TAX COLLECTIONS
Oklahomans spent more money dur-
ing February for groceries and meat
than for any other commodity, an
analysis of sales taxes collected for the
month shows.
Motion picture theatres paid $18,-
886.58 in sales tax while athletic
events and other amusements con-
tributed $6,157.72 during February.
Groceries and meat markets through-
out the state paid $147,831.29 sales
tax, with department stores second.
They paid $83,886.56.
by proprietors in excess of established prices,
$4,230 against $243 ; permanent use or lease of
boxes and seats, $2.95 against $5.84 ; admis-
sions to roof gardens and cabarets, $52,349
against $46,819.
Agfa Ansco Assets
Current assets of Agfa Ansco Corporation
as of Dec. 31, 1937, including $385,875 cash,
amounted to $4,859,973 and current liabilities
were $1,517,640 comparing with cash and mar-
ketable securities of $475,136, current assets of
$3,982,553 and current liabilities of $383,936
on Dec. 31, 1936. Inventories were $3,219,976,
against $2,523,122 at end of 1936.
Total assets as of Dec. 31, 1937, amounted
to $8,723,798 comparing with $7,108,982 on
Dec. 31, 1936. Capital surplus was $4,878,411
against a similar amount at end of preceding
year, and operating deficit at end of 1937, was
$776,911 compared with deficit of $1,259,941 on
Dec. 31, 1936.
Employment, payrolls and Agfa Ansco prod-
ucts in 1937 reached new high levels, Dr. Ern-
est Schwartz, president, said, adding that the
year was marked also by plant expansion and
marketing of new products. Among these was
the development of two new high-speed motion
picture films. Other new lines included super-
panchromatic and super-plenachrome press film
for amateur and professional still cameras.
In the year, payroll additions amounted to
$101,071.
Toronto Theatre Shows Profit
Before payment of preferred and common
dividends, the Imperial theatre, Famous Players
Canadian house in Toronto, showed net profit
of $44,056 for the last calendar year, as com-
pared with net profit of $5,731 for the previous
year, according to the annual report of Eastern
Theatres, Ltd., the operating company.
Dividends totalling $16,000 were paid on the
common stock, whereas none was paid in the
preceding year. Current assest are figured at
$246,321 and current liabilities at $27,067.
KAO To Reduce Common Stock
Keith-Albee-Orpheum Corporation has
notified the New York Stock Exchange that
it proposes to reduce its authorized common
stock from 2,000,000 to 1,400,000 shares.
The move is being made as a franchise tax
ceonomy measure.
Syndicates Seek
R. H. Cochrane s
Universal Stock
Several syndicates are understood to have
been formed to purchase Robert H. Coch-
rane's stock holdings in Universal Pictures,
with either company officials or financial
interests already identified with the company
reported to be represented on each of them.
Mr. Cochrane's holdings consist of 70,500
shares of common stock, or about 20 per
cent of the total outstanding. At current
market prices the holdings are worth ap-
proximately $260,000. Mr. Cochrane, form-
er president, was one of the founders of
the company with Carl Laemmle.
The negotiations are expected to be ad-
vanced with the return of Mr. Cochrane to
New York this week from a vacation in
Arizona. Mr. Cochrane will also consider
various future activities, one of which is an
executive post with a major company. An-
other involves his becoming associated with
an advertising agency, together with P. D.
Cochrane.
There is no deal on at present for the
purchase of Electrical Research Products,
Inc., security holdings in Universal, it was
said. It was pointed out that ERPI does
not regard the investment as a permanent
one and that ERPI's policy is to relinquish
all direct ties with producing and distribut-
ing companies, which means that the $1,-
250,000 ERPI investment in Universal will
be disposed of in time.
CBS Casting Director
Speaks at AMPA Lunch
A suggestion that all showmen, especially
talent scouts, devote more attention to per-
formers on sustaining radio programs was
advanced last Thursday when Earle McGill,
head of Columbia Broadcasting System cast-
ing department, spoke at the Associated
Motion Picture Advertisers luncheon at the
International Casino, New York City.
The smaller radio programs, Mr. McGill
declared, can serve as a testing ground for
motion picture producers. He pointed out
that radio stations can experiment with
talent without heavy costs that are necessary
in the production of films.
Signora Claudia Volta, Italian singer,
entertained with two songs. Paul Lazarus,
Jr., vice-president, presided in the absence
of Ralph Rolan, president.
A program planned as a memorial to
Martin Johnson will be held at Carnegie
Hall, New York, Friday. Mrs. Osa John-
son will lecture during the showing of a
film containing excerpts from the explorer's
productions. A list of sponsors is headed by
Mayor LaGuardia.
36
MOTION PICTURE HERALD
April 2 , 1938
BRANDT TO TRY STAGE
SHOWS IN 20 THEATRES
Circuit Head Says Public Has
Tired of Chance Games;
Other Houses Add Vaudeville
Believing the public has been surfeited
with chance games and giveaways, the
Brandt Theatres circuit this week revived
its plans to introduce vaudeville into 20
houses in the metropolitan area of New
York City.
Originally advanced four months ago
when several theatres in other sections of
the country also decided to experiment with
stage productions, the Brandt plan was de-
layed pending completion of agreements with
-unions. Arrangements with the musicians
now have been made, William Brandt said,
but negotiations are still in progress with
the stage hands' union.
"They want to charge us the same as
they do in the Music Hall," Mr. Brandt
complained, but predicted the differences
would be ironed out soon and the proposed
vaudeville-motion picture policy inaugu-
rated.
Others Adding Vaudeville
Other houses which in recent weeks have
turned to vaudeville include:
The Newman, Kansas City; the Main,
Columbus, Ohio; the Palace, Akron; the
State, East Liverpool, Ohio; Loew's,
Worcester, Mass. ; Keith's, Indianapolis ; the
Columbia, Alliance, Ohio, and the Fox, St.
Louis.
To much emphasis has been put on "out-
side attractions" such as chance games, Mr.
Brandt said, so that theatre operations now
"need a hypodermic."
When vaudeville is installed at the Brandt
houses, Screeno, which now runs in some
of the theatres seven days a week, will be
■eliminated, and houses will be returned to
single bills if the stage attractions are
strong enough. There will be no change in
admission prices.
The arrangement will provide 10 full
weeks of playing time to stage performers
in the New York area, with the possibility
of arrangements with theatres in nearby
cities to provide a vaudeville circuit of 20
or more weeks.
Kansas City Newman's Plan
The Newman Theatre in Kansas City had
offered nothing from its stage in several
years until it opened recently with Major
Bowes' "collegiate" unit. The house will
now present stage shows occasionally, Jerry
Zigmond, manager, said.
A weekend policy of stage shows and pic-
tures was adopted by the Main in Columbus,
and the Palace, Akron, reinstated vaude-
ville after three years of a straight picture
policy. At Worcester, Loew's inaugurated
Sunday vaudeville, the only vaudeville the
•city has, and Keith's, at Indianapolis,
launched its new Saturday and Sunday
policy of stage shows and pictures with
eight acts of vaudeville.
Thursday and Fridays were selected as
stage show days at the Columbia, in Alli-
OMAHA WILL SEE
MORE STAGE SHOWS
The Orpheum Theatre, Omaha, will
book between 18 and 20 stage shows
during the present year, according to
Evert R. Cummings, district manager
for Tri-States Theatres.
During 1937, nine shows were
booked and in the previous year there
were eight. Mr. Cummings' plan calls
for one or two stage shows a month
with a big name attraction in addition
to a single feature. The house shows
double features the rest of the time.
ance, Ohio, while in St. Louis the Fox
adopted a full week policy of vaudeville and
films. Although there were no advances
in prices at the Fox, there was an adjust-
ment of the time at which price changes are
made. For Saturdays and Sundays tickets
cost 25 cents until 1 P. M., 35 cents from
1 to 4 P. M. and 55 cents thereafter. On
other days the admission is 25 cents until
1 P. M., 35 from 1 to 6 and 55 cents there-
after.
Exhibitors Elect
In Two States
Aaron Saperstein was elected to serve
his seventh term as president of Allied of
Illinois at its convention held in Chicago
last week. Van Nomikos was elected vice-
president, Benjamin Bartelstein, secretary;
Joseph Stern, treasurer, and Harry Nepo,
sergeant at arms.
Members of the board of directors are
Charles Nelson, Jack Rose, Benjamin Las-
keer, Tippy Barison, Ludwig Sussman,
Harry Reckas, Jack Kirsch, Samuel Rob-
erts, Abe Gumbiner, Richard Salkin and
Verne Langdon.
F. W. Huss, Jr., has been advanced from
second to first vice-president of the Inde-
pendent Theatre Owners of Ohio to fill the
vacancy caused by the death of Sam E. Lind.
Robert C. Menches has been named as sec-
ond vice-president. Caldwell H. Brown of
the Zanesville Theatres Company has been
named a director.
Five national directors of the Motion Pic-
ture Theatre Owners of America have in-
formed Morris Loewenstein, secretary of
the national association and president of
the Oklahoma MPTO, that they are in favor
of awarding the coming national convention
to Oklahoma City.
They are Judge Roy Walker, Lampasas,
Tex.; Sidney Lust, Washington; Ed G.
Levy, general counsel for the MPTOA,
New Haven, Conn.; L. C. Griffith, Okla-
homa City, and M. A. Lightman, head of
Malco Theatres, Memphis, Tenn.
PLAYING BROADWAY
SHORT PRODUCT
Week of March 26
CAPITOL
Three on a Rope MSM
Pipe Dream MGM
CRITERION
His Best Friend RKO Radio
MUSIC HALL
Donald's Ostrich RKO Radio
PARAMOUNT
Tears of an Onion Paramount
Sold Paramount
Popular Science, No. 4 Paramount
R I ALTO
Breathless Moments Universal
Bosco in Bagdad MGM
RIVOLI
Manila Major Peter
P. Devlin
Donald's Ostrich RKO Radio
ROXY
Mountain Romance Educational
Wanna Be a Model Educational
Blue Coast Major Peter
P. Devlin
STRAND
Shopgirl's Evidence Vitaphone
Little Me Vitaph one
Porky's Five and Ten Vitaphone
Trade Commission j
Control Increased
Legislation recently given the approval
of President Roosevelt expands materially
the control of the Federal Trade Commis-
sion over advertising of foods, drugs, cos-
metics, and other material coming under the
food and drug act.
This enlarged authority will extend to
both motion pictures and radio, but com-
mission officials, although refusing to com-
mit themselves do not believe that motion
pictures will require much of any consid-
eration or control.
Basically, the legislation was designed to
give the Department of Agriculture a
stronger control over foods and drugs, par-
ticularly drugs, in view of the great amount
of improper, ineffective and undesirable
preparations now on the market. Origin-
ally, it was sought to give that department
the control over advertising, as well as over
all other activities of the manufacturers com-
ing under the food and drug act, but the
advertising authority was given the Federal
Trade Commission because that body al-
ready is vested with the responsibility of
eliminating unfair methods of competition,
including advertising.
So far as could be learned in advance of
any formal action by the commission under
the new act, it is not proposed to undertake
any "drive" against food or drug advertis-
ing. Action will be taken only in individual
cases called to the attention of the Govern-
ment.
A study of the food and drug advertising
disseminated through vadious media, includ-
ing motion pictures, probably will be under-
taken soon, to give commission officials a
picture of the situation.
warns*
Uo a,i the wav h, , I
ttPttoouQh"ThD iKk t0 "Robert* » /
IRENE DUNNE ^
M ' DOUGLAS
FAIRBANKS n.
raw
ALICE BRADY
April 2, 1938
MOTION PICTURE HERALD
39
THE HOLLYWOOD
SCENE
Upward Swing
The upward swing in new production
continues. Twelve pictures started during
the week. Total number of new films put
into work during the past fortnight is
twenty-five. During the past seven days
eight features were finished.
Three pictures started at 20th Century-
Fox. "The Mysterious Mr. Moto" will fea-
ture Peter Lorre with Mary McGuire,
Henry Wilcoxon, Harold Huber and Otto
Hoffman. The principal trio in "Three
Blind Mice" is Loretta Young, Joel Mc-
Crea and Marjorie Weaver. "Handle With
Care" will present June Lang, Dick Bald-
win, Andrew Tombes and Sidney Toler
among others.
Universal matched the 20th Century-Fox
pace also by starting three films. Undoubt-
edly the most important, if merely as a mat-
ter of topical interest, is "The Rage of
Paris." The studio's newest continental im-
portation, French Danielle Darrieux, of
whom much is expected, will make her debut
with Douglas Fairbanks, Jr., and Mischa
Auer as the leading supporting players. The
principals in "Letter of Introduction" will
be Adolphe Menjou, Andrea Leeds, Edgar
Bergen and Charlie McCarthy. A serial,
"Flaming Frontiers," also started.
Newly organized Progressive Pictures
started "Wayward Daughters." Verna
Hillie, Marjorie Reynolds, Dennis Moore,
Sheila Bromley and Monte Blue are the
most important players.
Paramount finally got its long deferred
"Spawn of the North" under way. It will
feature George Raft, Dorothy Lamour,
Akim Tamiroff, John Barrymore and
Georges Rigaud. The second picture,
"Sing You Sinners," will team Bing
Crosby and Fred MacMurray in the leads
with Erin Drew and Elizabeth Patterson
heading the support.
"Lord Jeff" was started at MGM. The
first "long pants" picture for Freddie Bar-
tholomew, it will also offer Mickey Rooney,
Gale Sondergaard, Ian Hunter and Herbert
Mundin among its name players.
Republic's contribution to the new work
is "Under Western Stars." Roy Rogers,
Smiley Burnette and Carol Hughes head the
cast.
For Columbia release, Larry Darmour
started "Crime Takes a Holiday." Jack
Holt, Russell Hopton, Douglass Dumbrille,
Arthur Hohl, Marcia Ralston and Kathleen
Howard are in the cast.
Warner Bros, are credited with three of
the eight completed pictures. The important
players to be seen in "Golddiggers in Paris"
are Rudy Vallee, Rosemary Lane, Hugh
Herbert, Gloria Dickson, Melville Cooper,
Mabel Todd, Fritz Feld, Curt Bois, Edward
Brophy, Rosella Towne, Georges Renevant,
the Schnickelfritzes Band and the glamorous
Golddigger girls. The cast of "White Ban-
CAGNEY AND O'BRIEN
WITHOUT A FIGHT
Jimmy Cagney and Pat O'Brien
have been reformed. They won't in-
dulge in any fisticuffing in "Boy Meets
Girl." To the followers of the often
repeated Cagney-O^Brien feud this
transformation should be something in
the nature of a minor millenium.
They fought, always over a woman
of course, in "Here Comes The Navy,"
"Devil Dogs Of The Air," "The Irish
In Us" (naturally) and "Ceiling
Zero." But in the forthcoming fea-
ture not so much as a harsh word
passes between them.
ners" includes Fay Bainter, Claude Rains,
Bonita Granville, Jackie Cooper, Donald
Crisp, James Stephenson, Kay Johnson, Ed-
ward McWade, Frank Darien and William
Pawley. Kay Francis, George Brent and
Ian Hunter are the leads in "Secrets of An
Actress." The support lists Gloria Dickson,
Isabel Jeans, Dennis Moore, Penny Single-
ton, Selmer Jackson and Herbert Rawlinson.
Two productions were finished at Para-
mount. Lloyd Nolan, Mary Carlisle, Lynne
Overman, J. Carroll Naish, Delmar Watson,
Larry Crabbe, Anthony Quinn, Dorothy
Peterson, Johnny Downs, Regis Toomey
and Fern Emmett will appear in "Crime
Gives Orders." The stars of "You and Me"
are George Raft and Sylvia Sidney. Robert
Cummings, Lloyd Nolan, Harry Carey, Ros-
coe Karns, Guinn Williams, Warren Hymer
and Vera Gordon will also be seen.
Progressive completed "Delinquent Par-
ents," in which Doris Weston, Maurice
Murphy and Helen MacKellar are featured.
"Thunder in Alaska" was finished at Re-
public. Richard Arlen, Beverly Roberts,
Lyle Talbot and Silver Wolf head the cast.
A serial, "Secret of Treasure Island," fin-
ished at Columbia. It will feature Don
Terry, Gwen Gage, Walter Miller, Hobart
Bosworth, George Rosener, Warner Rich-
mond, William Farnum and Colin Camp-
bell.
Hoofer De Luxe
We have had Number Two star Clarke
Gable in about everything from a gangster,
aviator, doctor, hitch-hiker up to Parnell,
and there are rumors that he is going to be
Rhett Butler. But in the meantime arrange-
ments have been completed for Clark to take
a course of lessons, prior to the filming of
"Idiot's Delight," which are designed to
train him as a full-fledged song and dance
man. His role will be that of the hoofer
with a Brooklynese accent, the same which
Alfred Lunt made famous in the stage ver-
sion of the story.
Maybe Albertina Rasch will teach him the
terpsichorean rudiments. Applicants desir-
ing to teach him Brooklynese please form on
the right.
Get a Reputation
No sooner had the steed Battleship
flashed under the wire a winner in the
Grand National Sweepstakes, or at least as
soon as some astute press agent could think
of it, Wesley Ruggles contacted Randolph
Scott, whose wife owns the horse, to get it
for the role of "Uncle Dudley," the nag
that saves the fortunes of Bing Crosby, Fred
MacMurray, Erin Drew and Elizabeth Pat-
terson in "Sing You Sinners."
Says Ruggles, or maybe the press agent
said it for him, "You just don't hire any
actor for an important role, you get some-
body with a reputation and I think Battle-
ship's presence in the picture would help
materially at the box office."
No doubt about it, and maybe Mr. Rug-
gles is one of that growing army which is
rapidly coming around to the belief that ani-
mals are more intelligent than actors.
Itemized
It has been decided at Warner Brothers
to start production immediately on "My
Country First," the story of Haym Salo-
mon's service to America in the Revolution.
Claude Rains will have the lead, Crane Wil-
bur has written the original and the screen
play and Lewis Seilers will direct.
Universal's follow-up for "Three Smart
Girls," to be called "Three Smart Girls
Leave Town," will have none of the original
cast. Joel McCrea will have the male lead
and Archie Mayo will direct. Both were
borrowed from Goldwyn.
With Samuel Goldwyn in England, his
studios have announced that "Graustark"
will go into production this month with
Gary Cooper, Merle Oberon and Sigrid
Gurie. Miss Oberon left London for Holly-
wood last week.
MGM is negotiating to regain the rights
to Edgar Rice Burrough's Tarzan stories
which it relinquished to Sol Lesser two
years ago.
Twentieth Century-Fox, long sceptical of
color, has announced that its production
of "Jesse James," starring Tyrone Power,
which will go before the cameras late in
the summer, will be its first vehicle in that
medium.
Barrett Keisling of Metro-Goldwyn-May-
er's studio publicity department will leave
New York shortly on a tour of about 70
key cities during which he will contact news-
paper editors and critics.
40
MOTION PICTURE HERALD
April 2, 1938
SHOWMEN'S
REVIEWS
This department deals with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
Rose of the Rio Grande
(Monogram)
Romantic Adventure
Any exhibitor who desires to provide his
customers with high class entertainment will
do well to start thinking of and talking about
"Rose of the Rio Grande" right now. When
exhibitors take advantage of all the showman-
ship material available and do their best to con-
vince the public that "Rose of the Rio Grande"
is an entertainment treat worthy of anybody's
time and money, they probably will find it
needs no extra inducements.
Only in rare instances, and very seldom in
pictures produced at comparable cost, has so
much pleasing entertainment been packed into
a film which runs but sixty minutes. All quali-
ties of this fictional historical romance of pas-
toral Mexico of a hundred years ago have been
intelligently compounded and each exerts a
direct influence on the other. The picture is a
combination of romance, melodrama, excitement,
pathos, music, comedy, all giving a new charac-
ter and meaning to a subject treated many
times before. The production may not present
big names, but no players, directors, producers,
writers or musicians have ever done much bet-
ter.
Mexico has been despoiled. Comes an aris-
tocrat, masquerading as an outlaw soldier, with
a song in his heart and a burning desire to
right the chain of wrongs. As a rebel he makes
love to the girl who does not know he is the
one she long has worshipped as her hero and
the savior of her country. In his ancestral
home, he fights a savage death duel with the
outlaw chieftain. When peace is restored it
is made known to the girl that the man she
feared was the one she loved.
That's the theme. Embellishing features
set it apart from the routine semi-historical
romantic melodrama. The musical content,
marching songs, love ballads and folk songs,
sung by John Carroll, bear a Nelson Eddy
comparison. Movita, heretofore an exotic
South Sea Island native in pictures, is revealed
as a singing, dancing personality of no little
talent. The action, with its man-to-man and
mass fights and chases, gives the film a tone
of wild excitement. The production effects,
interior and exterior settings, endow the film
with pictorial class. All are so welded as to
argue that "Rose of the Rio Grande" should
become a formidable box office bet. The pic-
ture possesses peculiar power to make audi-
ences believe what they see, to feel that they
are actual participants in what is happening
before their eyes.
Previewed in studio projection room in Hol-
lywood. The selected audience, some of whom
came as doubting Thomases, probably thinking
more of how much they would enjoy the gas-
tronomic epilogue than of the picture, was quick
to place a stamp of approval on it. It may be
recalled that Monogram's "Boy of the Streets"
did surprising things to many box offices. There
is ample reason to anticipate that this will fare
at least as well and the chances are, if exhibi-
tors really go out and do an exploitation job of
it, that it will do better. — Gus McCarthy.
Distributed by Monogram. Dorothy Reid, associate
producer. Directed by William Nigh. Story by
Jonston McCulley. Screen play by Dorothy Reid and
Ralph Bettinson. Hugo Riesenfeld, musical director.
Music and lyrics by Charles Rosoff and Eddie Cher-
kose. W. B. Eason, assistant director. Russell
Schoengarth, film editor. Photographed by Gilbert
Warrenton. P. C. A. Certificate No. 4139. Running
time, 60 minutes. Release date, April 7, 1938. General
audience classification.
CAST
Rosita Movita
El Gato John Carroll
Lugo Antonio Moreno
Anita Lina Basquette
Pedro George Cleveland
Castro Gino Corrado
Sebastian Duncan Renaldo
Don Jose Don Alvarado
Luis Martin Garralaga
Maria Rose Turich
Ace Scanlon Dick Purcell
Maxine Veda Ann Borg
Gyp George E. Stone
Eddie Edwards Ward Bond
Warden John Hamilton
Governor Jonathan Hale
Jimmy Davis Tommy Bupp
John Davis Robert Homans
Convict Raymond Hatton
Joe Alan Davis
Keeper Eddie Chandler
Over the Wall
( Warners-Cosmopolitan )
Prison Melodrama
The central figure of this prison story is a
husky Irish-American who has hopes of becom-
ing a champion in the prize ring. Framed and
sent to the penitentiary, he delights in the role
of trouble maker until, under the guidance of
the prison's chaplain, he loses some of his bel-
ligerency, develops into a singer and eventually
proves his innocence.
The production is based on an original story
by Warden Lewis E. Lawes of Sing Sing
prison — readymade exploitation highlight — that
was adapted by Crane Wilbur and George
Bricker. It inculcates Warden Lawes' theories
of rehabilitation of prisoners.
Dick Foran, who, like many another actor,
graduated to stardom from westerns, portrays
the trouble maker and is aggressive enough for
the role. June Travis is the girl. John Litel as
the chaplain handles his assignment with fine
reserve and sincerity. His performance is a
continuation of the fine work he displayed in
Vitaphone's historical short subjects, notably,
"The Man Without a Country."
"Jerry Davis" (Foran) after much pleading
is signed for his first prize fight. Knocked out
by the first punch, he is disconsolate until he
learns that he was doublecrossed by his man-
ager. "Jerry" hits him and leaves the scene. A
gangster settles a grudge with the manager by
murdering him and the crime is pinned on
"Jerry."
"Father Neil Connor" (John Litel) takes
a liking to "Jerry" and when he learns that
"Jerry" can sing he features him on his radio
program. With the Governor of the State, the
prison warden, the chaplain and "Kay Norton"
(June Travis) all working to prove "Jerry"
innocent, he escapes and confronts the mur-
derer. The arrival of the priest saves "Jerry's"
life. The pardon comes at a radio broadcast
in the Governor's chambers.
Reviewed at the Strand Theatre, New York.
The picture was received quietly for the most
part. A favorable reaction was noted in the
earlier sequences where action predominated. —
Paul C. Mooney, Jr.
Distributed by Warner Brothers. Produced by Cos-
mopolitan Pictures. Directed by Frank McDonald.
Screen play by Crane Wilbur and George Bricker.
Adapted from a story by Warden Lewis E. Lawes.
Photography by James Van Trees. P.- C. A. Cer-
tificate No. 3617. Running time, 66 minutes. Release
date, April 2, 1938. General audience classification.
CAST
Jerry Davis Dick Foran
Kay Norton June Travis
Father Neil Connor John Litel
Battle of Broadway
(20th Century-Fox)
Legionnaire Comedy
The American Legion convention in New
York City enjoyed attendance and publicity in
such measure as to make it a pretty practicable
exploitation idea to shout to the local populace
the news that this picture offers Victor Mc-
Laglen as one of the louder and funnier, albeit
well intentioned and behaved, of the veterans
taking part in the festivities. Brian Donlevy
is his buddy this time, and the amorous rivalry
which constituted the chief subject matter of
previous Service comedies of the Captain Flagg-
Sergeant Quirt cycle has slight and secondary
part.
Messrs. McLaglen and Donlevy are seen as
"Big Ben" and "Chesty," steel workers in the
employ of "Bundy," another Service veteran,
who sends them to the Legion convention in
New York to break up at any cost a romance
between his son, "Jack," and an unidentified
showgirl. They mistake "Linda Lee" (played
by Louise Hovick) for the object of "Jack's"
affections and heap costly gifts and attentions
upon her in an effort to win her away from
him. "Jack" is really in love with one of the
girls in "Linda's" chorus, but, learning the
purpose of the Legionnaires, conspires with
her and "Linda" to outwit them. The father
finally comes on to put a stop to the expense
and winds up by falling in love with "Linda"
and marrying her in a lunatic asylum while a
free-for-all fight between Legionnaires and
attendants rages about them.
Sidney Clare and Harry Akst wrote the two
musical numbers featured in the proceedings.
Previewed at the Alexander theatre, Glen-
dale, Cal, where the audience laughed loudly
enough to drown out repeatedly the by no
means subdued dialogue. — William R. Weaver.
Produced by Sol M. Wurtzel. Distributed by
Twentieth Century -Fox. Directed by George Marshall.
Screen play by Lou Breslow and John Patrick. Orig-
inal story by Norman Houston. Music by Sidney
Clare and Harry Akst. Dances staged by Nick
Castle and Geneva Sawyer. Musical direction, Samuel
Kaylin. Film editor, Jack Murray. Photography,
Barney McGill. P. C. A. Certificate No. 4101. Re-
lease date undetermined. Running time, when seen
in Glendale, 85 minuntes. General audience classifi-
cation.
CAST
Big Ben Wheeler Victor McLaglen
Chesty Webb Brian Donlevy
Linda Lee Louise Hovick
Homer C. Bundy Raymond Walburn
Marjorie Clark Lynn Ban
Mrs. Rogers Jane Darwell
Jack Bundy Robert Kellard
Turkey Sammy Cohen
Opal Updyke Esther Muir
Svenson Eddie Holden
Agatha Hattie McDaniel
Professor Halligan Paul Irving
Pinky McCann Frank Moran
Judge Hutchins Andrew Tombes
(Continued on parte 42)
DON'T LOOK MOW,
MERLE, BUT THE
"HALL" IS JAMMED!
I WON'T, BUT HAVE YOU
HEARD ABOUT OUR
BEING A HOLDOVER
COMEDY SMASH IN
SAN FRANCISCO ?*
<3U;« :?;/„„•, gLn
ALEXANDER KORDA'S
Comedy in Technicolor
merle OBEROn
wit^ LAURENCE OLIVIER
UN otLTEN • D.rected by Tim Whelan
Released thru United Artists
To George Schaefer
Divorce of Lady X opened to outstanding business playing to unusual high proportion of women. Audience reaction
on comedy situations uproarious and comments on fast moving pace of story and color and cast were actually
raves. Gauging from audiences picture comparable to any recent top comedy smash hit. Herman L. Cohen
HERMAN l. COHEN THEATRES
42
MOTION PICTURE HERALD
April 2 , 1938
State Police
(Universal)
Melodrama
Action is the keynote of this story of the
Pennsylvania state police in conflict with coal
mining racketeers. Featured are a group of
Universal younger players, among whom have
been sprinkled a few more experienced per-
formers.
There is a slow spot or two in getting
started, but once the picture goes into the real
theme, things pick up.
Strong characterizations, smartly contrived
and interesting situations and suspense, accentu-
ated by menacing excitement and thrill, give the
production a highly melodramatic pace. Ro-
mance has been included and there is slight
comedy, but these are of secondary importance.
Forced to join the state police by his father,
"Colonel Clark," the incorrigible play boy,
"Private Smith," continues his antics, first
making a play for "Sergeant Prescott's" girl,
"Helen Evans." "Smith" goes AWOL during
a murder investigation and at a time when
honest miners are threatening to revolt against
racketeer influences. Quitting the force,
"Smith" turns renegade to lead a caravan of
bootleg coal through the miners' barricade. At
the same time, "Trigger Magee," henchman,
believed dead, of boss gangster "Evans," returns
to exact revenge. With the miners seething,
"Prescott" holds them off until the arrival of
reinforcements, but not long enough to prevent
"Corporal Duffy" from killing "Magee." "Pres-
cott" making "Smith" appear to be a hero in
his father's eyes, the recruit policeman deserts
a field competition for "Miss Evans' " favor.
Built to a tried and true formula, "State Po-
lice" serves up a kind of exciting entertain-
ment which the action fans appreciate. In its
field the exhibitors should experience no dif-
ficulty in selling it despite the absence of ban-
ner names. By telling the folks it contains plenty
of fighting, snooting and suspense, little love
but much hokum, they should know what to
expect.
Previewed in the studio projection room in
Hollywood. — Gus McCarthy.
Produced and distributed by Universal. A Trem
Carr production. A story and screen play by George
Waggner. Director, John Rawlins. Associate pro-
ducer, Paul Malvern. Photographer, Harry Neu-
mann. Film editor, Charles Kraft. P. C. A. Certifi-
cate No. 4410. Running time, 61 minutes. Release
date, March 18, 1938. General audience classification.
CAST
Sergeant Dan Prescott John King
Private Smith William Lundigan
Helen Evans Constance Moore
Trigger Magee Larry Blake
Charlie J- Farrell MacDonald
Corporal Duffy David Oliver
Evans Ted Osborn
Colonel Clark Pierre Watkm
Hughes Guy Usher
Captain Halstead Charles Wilson
Constable Higgins Eddy Waller
Palmer Sam Flint
Penrod's Double Trouble
(Warner Bros.)
Comedy Adventure
Those elements naturally appealing to juve-
niles— comedy, adventure, suspense and sur-
prise— comprise the essence of "Penrod's
Double Trouble." A story about kids, it is
intended for youngsters, although several parts
of it are of interest to grownups. The picture
was written, directed and played in a natural
spirit, just as if a group of neighborhood kids
were enacting any of the Booth Tarkington
"Penrod" stories in a back lot. As it is devel-
oped on the screen it is crowded with potential
showmanship material.
"Penrod" bounces "Rodney" out of the
Junior G Man Club, whereupon there's trouble
for "Penrod" and, in a way, for their fathers,
"Mr. Schofield" and "Mr. Bitts." Forbidden
to attend a carnival, but going anyway because
"Rodney" is taking "Delia," "Penrod" hides in
the basket of a captive balloon. The balloon
gets loose and carries him with it. His parents
and "Mr. Bitts," believing he will be lost or
killed, offer a reward for his rescue. The
parachute jumper contacts a pair of medicine
show operators, "Professor" and "Tex," who
have a boy working for them who looks ex-
actly like "Penrod," and conspire to pass him
off as the missing boy and claim the reward.
Before the deception gets very far, "Penrod"
returns, only to be kidnaped by the gang, but
"Danny," repenting his participation in the
fraud, joins "Penrod" and the young G Men
in capturing the criminals. When "Penrod" is
safe at home again, he prevails upon his parents
to adopt "Danny."
The show moves at a speedy and exciting
pace. Practically no time is wasted on non-
essentials. Dialogue has been held down as
much as possible. For a Saturday matinee
offering, or at other times when a goodly
attendance of children and family is desired,
"Penrod's Double Trouble" should prove a
strong attraction.
Previewed at the Alexander theatre, Glen-
dale, Cal. While there were comparatively few
youngsters in attendance , those present stamped
their stamp of approval on the picture. The
adult reaction was just as might have been
expected from a crowd which patronizes a
theatre which usually pre-releases more pre-
tentious offerings, but some of the grown-ups
evinced quite a bit of pleasure out of the ex-
periences and escapades of the kids. — G. M.
Produced and distributed by Warner Bros. Directed
by Lewis Seiler. Based on Booth Tarkington's char-
acters. Original screen play by Crane Wilbur and
Ernest Booth. Drew Eberson, assistant director. Frank
Dewar, film editor. Photographed by Arthur Todd.
P. C. A. Certificate number 4035. Running time, 60
minutes when seen in Glendale. Release date: not set.
General audience classification.
CAST
Penrod Billy Mauch
Danny Bobby Mauch
Mrs. Schofield Kathleen Lockhart
Mr. Schofield Gene Lockhart
Tex Dick Purcell
Professor Hugh O'Connell
Mr. Bitts Charles Halton
Delia Bernice Pilot
Vermin Phillip Hurlic
Sam John Perrone
Donald Billy Lechner
Piggie Billy Wolfstone
Monk Sonny Bupp
Rodney Jackie Morrow
Chuck Donald Hulburt
Jerry Jerry Tucker
Jack Jack Cunningham
Reckless Living
(Universal)
Light and Humorous
A quick assaying of the cast, plus the knowl-
edge that "Reckless Living" is a story about
race track folk, might not be sufficiently con-
vincing that this production is more than rou-
tine entertainment. Yet it's a fast moving,
evenly balanced piece of much good old-fash-
ioned 10-20-30 hokum, pepped up with a few
new twists, that is meant to get under the skins
of the masses.
"Danny Farrell" heads a band of race track
followers which includes "Laurie," "Stuffy,"
"Freddie," "Jeff," "Colonel" and "Dreamboat."
Unfortunately the horses on which they bet
rarely do right by them, and as "get-away" day
approaches all are broke. "Danny," who wants
to make a stake so that he can go home and
quit the game, is having trouble winning
"Laurie's" affections, and wealthy "Stanley"
sticks his oar in. With humorous incidents in-
terluding, "Danny" collects $300 damages for
being hit by an auto, and, as some funny busi-
ness having to do with a golden statue that
smiles is rung in, he hits a winner for the
crowd. On closing day he goes to the track
with "Jeff" who, unknown to "Danny," has bet
his little nest egg on a horse that runs second.
"Danny" pays off out of his own bankroll rather
than let "Jeff" be disillusioned, and as the
crowd moves on to the next track, "Danny" is
with it, with "Laurie" and a job that insures
both a safe future.
The show can be sold as one that should bring
smiles, in many cases good hearty laughter.
Average audiences should find it keenly inter-
esting, for it includes enough diversified ro-
mance, comedy, action and excitement to suit
most regular folk.
Previewed in Pantages theatre, Hollywood.
The audience, which had been watching "Mad
About Music" and was awaiting a midnight
benefit show, was of the opinion that "Reckless
Living" was satisfactory average entertainment.
The value of Miss Grey's song number was
somewhat handicapped inasmuch as she was in
competition with Deanna Durbin. The film may
be used to round out any ordinary program. —
G. M.
Produced and distributed by Universal. Directed by
Frank McDonald. Screen play by Charles Grayson.
Story by Gerald Beaumont. Song, "When the Stars
Go to Sleep," by Jimmy McHugh and Harold Adam-
son. Photographed by Elwood Bredell. P. C. A. Cer-
tificate number 4143. Running time, 65 minutes when
seen in Hollywood. Release date: April 8, 1938. Gen-
eral audience classification.
CAST
Danny Farrell Robert Wilcox
Laurie Andrews Nan Grey
"Stuffy" .Jimmy Savo
Stanley Shaw William Lundigan
Freddie Frank Jenks
"General" Jeff Harry Davenport
Mother Ryan May Boley
Harry Myron Charles Judels
"Colonel" Harris Harlan Briggs
"Dreamboat" Eddie Anderson
I See Ice
(Associated Talking Pictures)
English Comedy
As a specimen of the brand of unsophisticated
comedy and inconsequential slapstick which
amuses the English masses this is valuable. As
an example of British production in its soundest
moneymaking spirit it is significant. As poten-
tial entertainment for the American proletariat
it is a bird of a different feather.
From a purely British standpoint, George
Formby, regional comedian and second strong-
est moneymaker in British pictures, has never
been seen to better advantage than in this effer-
vescent trifle about a photographer's assistant
who falls in love with a star of the ice, and
encounters myriad slapstick pitfalls in so doing.
It is lowbrow nonsense of the most venerable
variety, with ancient and bewhiskered gags re-
peated two or three times, but it is hilariously
funny none the less, partly because its comedy
gets down to bedrock and partly because
Formby is, to English eyes, so human. The
gags are, as we have suggested, none too re-
sourceful, with a recurrence of the baby's diaper
joke, some indelicate play with castor oil, and
an inoffensively naughty episode in which
George in lady's costume penetrates the ladies'
room.
But the scene is an England which the Eng-
lish will recognize and relish. Lancashire dia-
lect with its clipped prepositions and elongated
vowels plays a not insignificant role. Yet "I
See Ice" is hearty physical comedy of a brand
the demise of which many showmen lament.
Directorially Anthony Kimmins has done a
slick job. It's well knit and neatly paced con-
struction with brisk treatment of the slapstick
episodes serving as a model to English direc-
tors. (The word English is used deliberately.)
Two sequences, a nonsensical passage where
Formby gets involved in an ice ballet, and an-
other where he is an unwilling referee at a
hockey match, were voted by the trade show
audience as infectious slapstick seldom seen in
a year of film viewing. And Formby is con-
stantly winsome, as much so in the more hu-
man moments as in those of physical duress.
He is probably worst served of all in the sing-
ing episodes when his inimitable and rhythmic
solos with ukulele accompaniment are photo-
graphed flatly without the remotest imagina-
tion or resource of cutting.
The story is a splendid peg on which to hang
(Continued on page 44)
TRIPLE-PROVED
PHOTOGRAPHIC quality ... fine grain . . .
speed . . . Eastman Super X has been proved
more than adequate on all three counts. It
is the unusually happy combination of these
qualities in one film that has made Super X
the most outstanding negative material
in the entire motion picture field. Eastman
Kodak Company, Rochester, N. Y. (J. E.
Brulatour, Inc., Distributors, Fort Lee,
Chicago, Hollywood.)
EASTMAN SUPER X
PANCHROMATIC NEGATIVE
44
MOTION PICTURE HERALD
April 2 , 1938
(.Continued from page 42)
the fun, about a photographer with a bow tie
camera, who falls for an Ice Queen, gets in-
volved in the amours of a newspaper editor.
Kay Walsh as George's feminine partner is in-
telligent and efficient.
Previewed to an all trade audience, the film
provoked one large barrage of laughter, and
zvas voted one of the most obvious money-
makers for the popular class of hall to be shown
this year. — Aubrey Flanagan.
An Associated Talking Pkture. Distributed by
Associated British Film Distributors. Produced by
Basil Dean. Directed by Anthony Kimmins. Scenario
and dialogue, Anthony Kimmins and Austin Melford.
Photography, Ronald Neame and Gordon Dines. Art
director, W. Shingleton. Running time, 81 minutes.
General audience classification.
CAST
George Bright George Formby
Judy Gaye Kay Walsh
Mrs. Hunter Betty Stockfeld
Paul Martine Cyril Ritchard
Galloway.... Garry Marsh
Detective Frederick Burtwell
Outhwaite Ernest Sefton
!\'ight Club Singer Gavin Gordon
Theatre Manager Ernest Jay
Lotus Club Manager Andrea Malandrinos
Lord Felstead Gordon McLeod
Colonel Hunter Archibald Batty
The Bride Esma Cannon
The Bridegroom R. Meadows White
Commissionaire Ernest Borrow
Railway Guard Jack Vyvyan
The Call
This production, despite the special circum-
stances attending a Broadway amusement
screen presentation at the Astor Theatre, is in
the nature of a religious document, addressed
at a special audience interest. The picture was
made in France primarily for showing at pa-
rochial schools and with little or no utilization
of the technique of narration of the modern
studio product.
The story, illustrated rather than pictured,
concerns the spiritual adventures of a young
officer of the French army stationed in the
Sahara, following him through sin to redemp-
tion and to a martyr's death.
English dialogue has been dubbed into the
sound track.
Written, directed and produced by Leon Poirier.
Photography, Georges Million. Chief operator, Georges
Goudard. Assistant operator, Maurice Menot. Ad-
ministration, Henri Le Brument. Music by Claude
Delvincourt and J. E. Szyfer. P. C. A. Certificate
No. 02030. Release date, March 28, 1938. Running
time, 75 minutes. General audience classification.
"Charles de Foucauld" is played by _ Jean Yonnel,
"General Laperrinne" by Pierre De Guingand.
Blue Monday
(MGM)
Cartoon
Based on the United Features comic strip,
"The Captain and the Kids," this issue of
the series concentrates on the adult mem-
bers of the Katzenjammer family. The Cap-
tain arises on a Monday morning in irate
mood and vents his wrath on the long suffering
Mrs. Katzenjammer, alleging that the house-
hold is poorly managed. She appoints him
official cleaner-upper for the day. With the
assistance (a matter of opinion) of the Inspector,
the Captain goes to work. A washing machine,
a vacuum cleaner and sundry other devices that
are temperamentally inclined plus the complete
inefficiency of the Captain and his satellite, the
Inspector, causes havoc, which is the scene Mrs.
Katzenjammer finds on returning home. Run-
ning time, eight minutes.
Bear Facts
(MGM)
Our Gang Comedy
This is an interesting "Our Gang" comedy
with Spanky McFarland, Alfalfa Switzer, Porky
Lee and Buckwheat Thomas comprising the
Gang. Spanky and Alfalfa are spending a quiet
Saturday morning playing checkers when Porky
and Buckwheat arrive at the clubhouse with
the news that a circus owner and his young
SOCIOLOGY STUDENTS
STUDYING FILMS
Although produced for entertain-
ment, many Hollywood motion pic-
tures contain an "untapped treasury
of learning," Mrs. Edna K. Denman,
public relations counsel for the village
of Bronxville, N. Y., said this week in
explaining a Bronxville High School
sociology project.
Sequences are condensed to 20
minute showings, Mrs. Denman ex-
plained, pointing out that the films are
edited but that no fundamental
changes are made. The social prob-
lems uncovered in features are pursued
in reading courses and correlated with
everyday living, she said.
Use of films in sociology classes is
one of the experiments of the human
relations division of the Progressive
Education Association.
daughter have moved into the neighborhood.
Whereupon the boys decide to become animal
trainers. Alfalfa regales the circus owner and
his daughter with tall tales of his prowess as
a hunter in Africa while the scene shifts to
Alfalfa's imagined hunting expedition. The boys
are cured of any desire to be animal trainers
when the circus owner dons a bear's skin and
attempts to be sociable. Alfalfa et al. hurriedly
return to the clubhouse and checkers. Running-
time, 11 minutes.
Screen Snapshots No. 7,
Series 17
( Columbia )
Personalities
This is another in the interesting Snapshots
series wherein the camera visits various activi-
ties in and around Hollywood and meets with
some two score film players on holidays of their
own. The places of meeting are at the Pomona
Fair, the dedication of the American Legion
clubhouse in Beverly Hills, a candid camera
party and a visit with Gene Autry while he
beams for some of the younger Hollywood
talent. Also shown are "Tuffy," the dog star,
and his trainer. Running time, 10 minutes.
Glimpses of New Brunswick
(MGM)
Travelogue
The interesting country that is New Bruns-
wick and especially the city of St. John's,
founded by Fnglish Loyalists at the close of
the American Revolution, has been made the
subject here of a pictorial study in color by
James A. FitzPatrick. Mr. FitzPatrick finds
occasion to point out the schoolhouse where a
famous native son of St. John's was a pupil
and to pay tribute to him, Louis B. Mayer, of
Metro-Goldwyn-Mayer. The camera has photo-
graphed various historical and other points of
interest including the Bay of Fundy and its
Black's Harbor, headquarters of the Canadian
sardine industry. Running time, eight minutes.
The Old RaicfMule
( Columbia )
Andy Clyde Comedy
Andy Clyde forsakes both his feud with Rob-
ert McKenzie, who appears but briefly, and the
usual locale, Mooneyville, to do here an adapta-
tion of a story that appeared in Esquire. The
sum and substance of the change is practically
nil, for he is the same Andy and in lieu of
McKenzie the feud is with Olin Howland. The
setting is hillbilly instead of small town. How-
land inveigles Andy to trade his favorite mule
for Howland's dilapidated car when Andy be-
comes intrigued with the way the car taKes a
hill in low gear and goes downhill with the
ignition turned off. When the car falls apart
Andy goes gunning for Howland, but he tricks
Andy into trading his gun for a grandfather's
clock that doesn't work. And has the last laugh
when Howland pulls the trigger of the over-
loaded gun and the explosion wrecks Howland's
house. Running time, YlYz minutes.
Time Out for Trouble
( Columbia )
Charley Chase Comedy
This involves a series of crazy situations and
adheres to the familiar style of comedy seen
in other Charley Chase short subjects. Charley
is engaged to Louise Stanley, but before the
marriage scheduled to be held in the afternoon
of the day the story opens comes off Charley
gets himself involved with a gangster and his
girl friend. Louise calls the wedding off so
Charley attempts to kill himself but without
much success. He makes a deal with his new-
found gangster friend, who agrees to "bump"
Charley off. When Louise changes her mind
and decides to marry Charley after all he is
hard put to escape the designing gangster," who
meanwhile has found other reasons for killing
Charley. The gangster is played by Dick Curtis
and his girl friend is played by Ann Doran.
Running time, 16^> minutes.
No Sale
(RKO Radio)
No Good
A theatrical agent, whose sales attack is
more physical than verbal, presents his talent
wares by means of having a photographic like-
ness of performers come to an animated life
performance. In the array are the usual spe-
cialties that run from a blues singer, Russian
glee club and colored harmonizing group
through a tap dance act to an original southern
jazz band. There is a lot offered in number
and variety but less in quality of entertain-
ment.— Running time, 11 minutes.
The Foolish Bunny
( Columbia)
Cartoon
In this animated cartoon is pictured the way-
ward path through the years of one Pee Wee,
aged bunny who never has been able to gradu-
ate from school. The scene opens in a classroom
where the teacher leads the class in song. Old
Pee Wee falls asleep and the teacher relates to
the class the sad story of the same Pee Wee.
A cut back to Pee Wee's childhood days shows
him a mischievous bunny playing pranks on the
teacher and disrupting class work in some amus-
ing sequences. Running time, eight minutes.
Three Authors Win
New Plays Contest
Three authors this week won fellowships
of $1500 each in the Bureau of New Plays'
nationwide Second Play Competition. They
are Helene Hanff, Philadelphia; Philip
Freund, New York, and Daniel Taradash,
Hollywood. The judges were Ina Claire,
■Professor Sawyer Falk, Producers Alfred
de Liagre, Jr. and Delos Chappell, and
Theresa Helburn, director of the Bureau
of New Plays.
The Bureau was established two years
ago with funds supplied by major motion
picture companies excepting Columbia to
discover and encourage young authors with
financial aid and professional criticism.
If you're an exhibitor and you run a theatre . . . count us in "two" . . . prevues on your
screen . . . National Screen accessories in your lobby * *
Count us in "two" . . . with the eighteen-year record of National Screen Service backing
National Screen Accessories in every way that could possibly be of interest to any exhibitor
Count us in "two" . . . with sincerity on your screen . . . selling conviction on your screen
. . . and a real thought to your playing time * *
Count us in "two" . . . with new ideas in your lobby displays . . . new technique in color
reproductions . . . new glamour . . . new life . . . new eye-stopping appeal * *
Count us in "two" . . . with a brand of service that has made the word famous in this
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atfatutt V"*00** -fewice
~ . orixe baby or the Industry! W„(.a^
' — . . . ,tka majic touch oft ihowmanihip !
46
MOTION PICTURE HERALD
April 2, 1938
EXHIBITORS OF ALL New UJ Plan
AUSTRALIA TO MEET
Active Producers
Powers of NSW Committee
Expanded; Sydney Showmen
at Outs with Newspaper
by CLIFF HOLT
in Melbourne
An agenda paper is being drawn up for an
Australian Congress of theatre owners to
be held in Sydney on April 11 and 12. Dele-
gates will come from all States and from
New Zealand.
Each interstate association and the New
Zealand Association will be represented by
three delegates, who will be empowered to
announce their organization's policy towards
general trade problems.
Quota laws, protection, standard contracts,
licensing laws, admission prices and rejec-
tion rights probably will be the chief topics.
V
Committee Powers Broadened
A special meeting of the New South Wales
Exhibitors Association decided by a ma-
jority of three to one to widen the associa-
tion's rules and invest the controlling com-
mittee with considerably increased power.
In the past the executive committee had
its hands tied because few decisions of im-
portance could be made without going
through the unwieldy procedure of contact-
ing members, whose theatres are scattered
throughout the State. This made the asso-
ciation almost completely an instrument of
defense on industrial matters affecting the-
atre operators, and not the aggressive and
spirited influence its most enthusiastic mem-
bers desired it to be.
Discussing the result of the ballot, A. J.
Beszant, president of the association, said
the executive had spectacular plans for ad-
vancement of the organization as a political
force in the industry.
Under the new rules, the committee of
management is empowered to decide on a
wide variety of matters. These include the
right to handle disputes on behalf of mem-
bers through the arbitration court, to enter
into industrial agreements, and to decide
disputes between members and distributors
or other persons or organizations.
Mr. Beszant proposes to sail in the Mari-
posa on April 20 to make contact with all
sections of the industry in the United States
and especially to establish a closer affiliation
between American and Australian exhibi-
tors. It is probable that W. R. Harrop,
honorary business manager of the associa-
tion, also will make the trip.
V
Ad Rate "Warfare"
Open warfare has been declared between
the Sydney Telegraph and city picture inter-
ests following the Telegraph's decision to in-
crease its contract advertising rates from
91- per inch to 12/-. Managements restricted
their advertisements to 4 inches daily. In
retaliation the newspaper then increased its
rates to 16/6 and the theatres replied by re-
ducing their advertisements to two inches
daily. Thereupon the Telegraph jacked its
rates to 19/6 and except in the case of
MGM, and the Liberty theatre, which are
said to have contracts at 9/-, all theatres
withdrew all their advertising.
The Telegraph then published a film guide
to its readers. Under the heading, "Our
Advice Is," films were classified under three
subheads which read, "Go to See These,"
"Stay Away from These," and "If You Like
Stars." Under the subheading reading,
"Stay Away from These," every picture
mentioned was current at a non-advertising
theatre.
The Telegraph is one of the four daily
newspapers circulating in New South Wales
and its published circulation averages 190,-
000 daily. Until a few months ago it re-
ceived a moderate proportion of the amuse-
ment advertising revenue, but it then entered
into an arrangement' with theatre manage-
ments to publish each Friday a profusely
illustrated motion picture supplement in re-
turn for a more generous proportion of
amusement advertising allocations. The sup-
plement proved extremely popular.
The Telegraph claims that in view of its
bigger circulation the increased rates are
justified. Theatre interests say that because
the supplement they supported brought about
this circulation or had a great part in it,
they should receive more consideration.
V
Joseph S. Hummel, general foreign man-
ager of Warners, who is visiting Australia,
finds the industry in a much happier posi-
tion than on his previous visit four years
ago. That was at the time of the local "film
war," when, he says, distributors were being
painted as an octopus about to swallow up
the business.
At a luncheon tendered to him by Hoyts,
Mr. Hummel pointed to his company's 10-
year franchise with the circuit as the most
important ever made in this country.
Charles E. Munro, managing director,
said that Warners and Hoyts had virtually
become partners.
V
Broadcaster Attacked
In an action begun with issuance of a writ
on behalf of J. C. Williamson, Ltd., the-
atrical producers, the High Court of Austra-
lia is asked to determine whether the Aus-
tralian Broadcasting Commission is legally
entitled to promote public concerts and to
charge admission.
In recent years the Australian Broadcast-
ing Commission has brought many world-
famous artists to Australia to broadcast and
give public recitals.
Reinstate WPA Theatre Men
Seven supervisory employes of the Fed-
eral Arts Projects of the WPA in New
York, who had been dismissed for taking
part in a work stoppage last February, were
reinstated in accord with a recommendation
by the appeal board of the projects.
Armand Cohn of All-Star Feature ex-
change, San Francisco, is handling eight
new reissues in northern California from
the list of Artcinema Associates, national
distribution organization.
A proposal for redistribution of United
Artists stock to permit active producers to
obtain an increased share in the earnings
of the company and to make it possible, as
well, for non-stock owning producers releas-
ing through the company to participate in
the earnings of their individual pictures, is
being proposed to company partners by
Samuel Goldwyn, it is understood.
Mary Pickford sailed Thursday for Lon-
don to participate with Mr. Goldwyn and
Alexander Korda and Douglas Fairbanks in
conferences to determine company policies
for next season. She admitted existence of
discussions of a plan to redistribute United
Artists stock, and added that there is no
present possibility of any one of the five
partners disposing of his or her holdings,
declaring, also, that there is little likelihood
of Mr. Korda withdrawing from the com-
pany.
Mr. Goldwyn's proposal reportedly con-
templates stabilization of the controlling
ownership of United Artists as it is now
constituted, that is, without any sale of the
stock interests held by Charles Chaplin,
Mary Pickford, Douglas Fairbanks, Alex-
ander Korda and himself.
The present inactive partners, however,
are asked to exchange their present common
stock for a new issue of preferred which
would pay a fixed dividend rate. Active
producers would exchange their present
common stock for a new issue of common
stock which would be entitled to participa-
tion in company earnings remaining after
payment of dividends on the preferred.
For non-stock owning producers, percent-
age deals would be made on individual pic-
tures and long term distribution deals be-
tween United Artists and individual pro-
ducers would include options to purchase
common stock, if desired by the producer.
Mr. Goldwyn's proposal is understood to
have been tentatively approved by Mr.
Chaplin, although Miss Pickford and Mr.
Fairbanks are reported not to have commit-
ted themselves on it.
The plan is said to have been put forth
as an alternative adjustment method upon
the recent discontinuance of negotiations
by John Hay Whitney and Selznick Inter-
national for the acquisition of a partnership
stock interest in United Artists from either
Miss Pickford, Mr. Fairbanks and Mr.
Chaplin, or all of them. The discontinu-
ance of these negotiations, following the
collapse last fall of the Goldwyn-Korda op-
tion deal for purchase of three-fifths stock
interest not held by them, is said to have
impressed the five United Artists stock own-
ers with the futility of attempting to con-
summate a deal for the sale of the control-
ling interest at this time.
Arrange "Marco Polo" Dates
With 102 dates already set United Artists
estimates that more than 300 bookings will
be arranged for "The Adventures of Marco
Polo" for its national release during Easter
week. Loew's has scheduled the picture for
22 major situations to open two or three
days before Easter Sunday.
April 2, 1938
MOTION PICTURE HERALD
47
ASIDES and
INTERLUDES
By JAMES P. CUNNINGHAM
Harry Ellis, of the Franklin theatre, Bay
City, Texas, distributed thousands of en-
velopes on the streets down his way as
"teaser" exploitation for his movie of the day.
"How would you like to win $5,000.00?"
was the legend across the envelope front.
And when the free-cash-hungry populace
savagely tore into the contents they found
the April-foolish answer: "Who wouldn't
like to win $5,000? But, confidentially, the
next best thing is a trip to see 'Hollywood
Hotel'."
V
From no less than authority than Francis
Emmett Williams of St. Louis, champion an-
tagonist of theatre chance games, we learn that
this form of socalled "lottery" originated in
1889 when Yellowstone Kit, an Indian "medi-
cine fakir," brought to Mobile, Alabama, a
greased pig, a greased pole and a "greased" lot-
tery called "Jubilee Night." A boy succeeded in
climbing the greased pole one cold day, but no
one could hold the greased pig, and a grand
jury caught the "greased" lottery, which zvas
eventually released by the Supreme Court and
has been at large ever since.
V
"It is the directors, far more than the stars
or the big producers, who have made the film
industry what it is today," says William K.
Howard, director. And all along the stars and
producers have been blamed.
V
Some ministers use the movies to attract
parishioners to services, frequently basing a
sermon on the subject. And with good re-
sults, too. The Reverend Sherman H. Epler,
of the First Methodist Episcopal Church,
goes them one better, with "sleight of hand"
tricks, to "pack 'em in." The Reverend Mr.
Epler studied legerdemain before theology;
now combines both. "They watch the tricks,
then usually stay for the rest of the services,"
he reports.
V
Walter (Huck) Betts, former National League
baseball pitcher with the Boston Braves, de-
cided to enter motion picture exhibition at
Millsboro, Delaware. With financing arranged,
and contracts let for construction, Huck gave
the signal to the excavators to start digging.
First thing they unearthed were two human
skeletons. Now Huck is wondering.
V
Anything-for-publicity item from Warner
Brothers Hollywood Studio:
"Wayne Morris and Priscilla Lane have
made application to Lloyd's of London for
one of the most unusual insurance policies
of record.
"They are asking for a $50,000 assurance
that their love will never fade. The Warner
Brothers stars are confident that personally
they will never tire of each other; that they
will never change.
"They want to protect themselves against
the subversive influences of Hollywood ;
against scandal mongers and vicious forces."
V
The Music Librarian handling Filmack's
extensive library of some 2,200 musical selec-
tions is frequently called upon to pick num-
bers that add "atmosphere" to trailers.
Sometimes he hits a new high note in service,
as, for instance, the brand new Bank Night
Trailer he made with a musical background
on "Once in a Million."
The great Sarah Bernhardt had a sense of
stark realism strange to the idealistic nature
of some artists. No incident in all of her long
life on the stage better exemplified this than the
one described in "The Real Sarah Bernhardt."
It shows that she was made of sterner stuff
than some of the "prima donnas" of this day.
In 1874 Sarah Bernhardt was advised to give
up acting if she wished to live, but she returned
to the theatre as soon as she was able to leave
her bed. When she was asked by an admirer
what gift he could sent her, she replied, "They
say that I am to die, so you may send me a
coffin."
A week later she was notified by a famous
coffin maker that an order had been received for
a coffin, to be constructed according to her
wishes. Sarah was most particular about its
design, finally agreeing that it should be made
of rosewood, with handles of solid silver, later
changed to gold.
For the remainder of her life this coffin never
left her side, even during her travels. She had
a trestle made on which it stood at the end of
her bed, so she could see it without effort, on
awakening.
"To remind me that my body will soon be
dust and that my glory alone will live for-
ever," she explained.
V
Film Daily headline :
"THE RIVER" TIED IN
WITH DAM ELECTION
V
/. A. Tanney, president of S. 0. S. (Sales-
on-Sound) theatre equipment dealer in New
York, is in receipt of a letter from a prospec-
tive customer down in South Carolina, who
writes: "Business is so lousy that I don't use
printed letterheads any longer and the sheriff
has my typewriter. Woodworth's do not give
me credit, so I have to write in pencil. Now,
on a falling market, and with tears in my eyes,
how much will you charge for two recondi-
tioned Powers B soundheads. They must have
running parts."
V
Hartz-Mountain-Canary Department, from
Columbia Pictures home office publicity:
"NIGHT BIRDS CROON UN REQUESTED
TUNE UNDER MOVIE MOON
"California 'nightingales,1 which are really
mocking birds, proved a disturbing influence
one night this week at the Columbia
Studios ranch, near Burbank.
"So realistic was the artificial moonlight
created for a garden scene in 'There's
Always a Woman,' with Joan Blondell and
Melvyn Douglas in the leads (adt.), that
the birds flocked to the set trees and gave
voice to a nocturnal melody that made
recording impossible. Director Alexander
Hall (advt.) had to silence the concert by
having propertymen, armed with long-
handled fans, stand under the trees and
act as human scarecrows."
V
W. P. (Mayor Bernie) Bernfield "plugs"
United Artists films pretty constantly, since
that is his job as exploiteer for the company in
Kansas City. The other evening he was bally-
hooing "Goldwyn Follies," when someone in-
quired in all seriousness, who are the parents
of Charlie McCarthy.
"Mr. and Mrs. Hultz," ansivered Bernfield.
Freddie Bartholomew's $100,000-a-year
salary from Metro-Goldwyn-Mayer is tax-
able to the extent of some $67,000, leaving
him $33,000, of which $20,000 goes to rela-
tives, $10,000 to his agent, and the remain-
ing $3,000 to his lawyers, living expenses,
claims against his estate, and an occasional
Sunday lollypop. All of which brings us to
the conclusion that Freddie could solve his
court and relative economic problems merely
by taking a voluntary cut of about $90,000,
working for the comparative pittance of $10,-
000, on which he would only have to pay
$3,420 to taxes, relatives and agents, and
which would leave him $5,580 a year, instead
of the $3,000 he now gets from the $100,000.
V
Alfred Wallenstein's NBC "Voice of Fire-
stone" program on Monday was to play
"Vienna, City of My Dreams."
V
Radio commentator Boake Carter the
other morning was the central figure in a
controversy in the House of Representatives,
with Representative Virginia E. Jenkes
(Dem., Indiana) assailing him for allegedly
manhandling on the air a speech she had
made in such a way as to favor Japan. It
took eight full pages in the Congressional
Record to outline her grievance, and plenty
of taxpayers' money. The biggest disclosure
was that Boake Carter really is Harold
Thomas Henry Carter, and that he got the
"Boake" from the name of his Russian
birthplace, Baku, pronounced "Boake."
V
C. A. Paul used his "Charlotte Roundup"
column in the Charlotte (N. C.) News to
threaten local exhibitors with picket lines unless
they bring "Snow White" to his town pretty
soon. W. C. Daye, managing the Tryon the-
atre there, rushed right into print with a 14-
inch advertisement, begging Mr. Paul to please
keep those pickets away from his door, plead-
ing that he has been trying and trying to get
"Snow White," that he offered Walt Disney
the terms he wants, and whatnot, to no avail.
V
Herbert Crooker, of Charlie Einfeld's New
York publicity department at Warner
Brothers, is, justifiably, right proud of the
progress of his wife, Delight Evans, in the
field of fan-paperism. Delight has delighted
Herb with her conduct of the editorship of
Screenland Magazine. She delighted him
again, the other evening, when she carried
home her first radio broadcasting contract.
She'll do 13 weeks on the air with a chit-chat
on Hollywood stars, a pleasant little topic,
agrees Herb. It's to be hot off the griddle,
sponsored by the American Stove Company.
V
Exhibitors who have thought that all the
chewing gum made in this country is pasted
on the bottoms of their oppry chairs, might
feel a bit relieved to learn that the U. S. sold
$1,177,521 worth of chewing gum to foreign
countries in 1937, enough to buy some 588,760,-
500 wads of stick-gum, or 1,177,521,000 chick-
lets, and exceeding U. S. 1937 exports of false-
teeth, fly swatters, golf balls, saxophones, razor
blades and vacuum cleaners. The total gum
shipments abroad would cover the underneath
parts of every seat in Radio City's Music Hall.
Grauman's Chinese theatre in Hollywood, Sol-
dier's Field in Chicago and Minsky's on Broad-
way.
48
MOTION PICTURE HERALD
April 2 , 1938
OBITUARIES
J. IV. Beals Dies;
''Exhibitor " in 1896
J. Whitney Beals died March 28th in
Milford, Conn. He was 71 and had been
a broker in many cities in the East. He
was a native of Boston.
Mr. Beals met Auguste and Louis Lu-
miere, inventors of Cinomatographe, a pic-
ture projector based on the Edison Kinoto-
scope, in France in 1896. He brought one
home with him.
William Randolph Hearst sent a tug down
the bay to meet Mr. Beals and the new
device. Mr. Hearst procured the projector
and the film, which had their first showing
Election Day that year. A film showing
scenes of the Czar was projected against
the wall of the New York Journal Building.
Mr. Beals married Winifred Quinby in
1905. She died in 1929. She was the daugh-
ter of the late William E. Quinby, former
owner of the Detroit Free Press and United
States Minister to The Netherlands.
J. H. Michael Dies;
40 Years as Exhibitor
Jules H. Michael, member of the board
of the Motion Picture Theatre Owners of
America and an early exhibitor in Buffalo,
died of heart disease there March 26th. Mr.
Michael was 68. He had spent nearly 40
years in exhibition.
A native of New York City, Mr. Michael
started in 1901 as manager of a Boston
theatre owned by B. F. Keith. He was with
the Keith organization for 10 years. Later
he managed several New York houses for
Mitchell H. Mark. He went to Buffalo in
1918 as a partner of the late Henry Brock,
with whom he operated the Regent and
Academy. Thirteen years ago he became
an official of the MPTOA and in 1933 he
gave up active work as an exhibitor.
Joshua Smith Rites
Are Held in Canada
Funeral services were held at Toronto
Tuesday for Joshua Smith, artist and hus-
band of Ray Lewis, publisher of Canadian
Moving Picture Digest. Pallbearers in-
cluded N. L. Nathanson, president of Fa-
mous Players Canadian Corporation; J. J.
Allen, president of Premier Theatres Cor-
poration, Hon. W. D. Ross, former lieuten-
ant governor of Ontario, and J. P. Bickell,
a director of Famous Players. Interment
took place in Mount Hope Cemetery.
Edward Moncries
Edward Moncries, 79, stage and screen
actor, who appeared in early Chaplin come-
dies, died in Hollywood last week from a
heart attack.
Basil A. Barron
Basil A. Barron, 41, Comptroller of Edu-
cational Films Corporation, died at Roose-
velt Hospital, New York, Tuesday night.
Mr. Barron was formerly on the staff of Fox
Film Corporation.
Films Seen Holding
Restrictions against American pictures
abroad have been fostered by the govern-
ments and not by the people, by whom our
films "ordinarily are received with admira-
tion and enthusiasm," Nathan D. Golden,
chief of the motion picture division of the
Department of Commerce, said this week fol-
lowing a study of more than 80 markets in
which American film distributors do busi-
ness.
"One may confidently and vigorously as-
sert that American films retain a gratifying
popularity with nearly all foreign audiences,"
Mr. Golden said.
"Foreign government restrictions, high
taxes, exchange controls, tightening censor-
ship in a number of countries, growing na-
tional tendencies to 'coddle' feeble local film
industries — all these factors again were
strongly evident in the foreign motion pic-
ture scene."
Willmark Expands Business,
Offers Exhibitor Service
Willmark Service System, Inc., described
by its officers as a "fact finding" organiza-
tion, this week launched an expansion
move, offering motion picture exhibitors a
service designed to minimize the losses suf-
fered by theatre owners through "leaks" at
the box office and through inefficient man-
agement.
The corporation, with its main offices in
New York, has 26 branch offices in key
cities throughout the country and maintains
a regularly employed field staff of approxi-
mately 600 men and women.
Post Forms Company
Harry A. Post, who recently resigned
after a 14 year association with P. A.
Powers, has organized Post Pictures Corpo-
ration. The new company will distribute
16 mm. and 35 mm. pictures and has opened
offices at 723 Seventh Ave., New York.
Altec Servicing Fox Exchanges
Altec Service Corporation this week com-
pleted negotiations with Twentieth Century-
Fox for the furnishing of Altec service to
all the Twentieth Century-Fox exchanges in
the United States.
Tri-Guild Ball April 21st
The tri-guild ball, sponsored by the
Screen Actors Guild, the Screen Writers
Guild and the Screen Directors Guild, will
be held April 21st at the Hotel Ambassador
in Hollywood.
Paramount Board Meets
A monthly meeting of the Paramount
Board of Directors was held in New York
Thursday. Barney Balaban, president, and
Stanton Griffis, chairman of the executive
committee, are planning a trip to the Coast
to confer on plans for the new season.
More than 300 theatres playing "Gold Is
Where You Find It" will receive records
of the Weaverville premiere broadcast, for
possible use as lobby exploitation.
IN COURTS
Court Writ Petitioned
In William Fox Action
The affairs of William Fox this week
were again brought to the attention of the
supreme court, Washington, with an appli-
cation by Hiram Steelman, trustee, for an
order directing the third circuit court of
Appeals to announce its decision as to the
validity of an order calling for examination
of the books and records of the All Conti-
nent Corporation. This was the second time
the trustee was forced to appeal to the high
court for aid in his efforts to secure access
to the corporation's records.
The order was issued in 1936 by the
referee appointed by the New Jersey courts,
following the refusal of Eva Fox, wife of
the former picture magnate, to testify. All
Continent has fought the case through
several courts, and argument was heard in
the third circuit court last December.
In asking the supreme court for a writ of
mandamus, Mr. Steelman said that Mr.
Fox and all Continent to all intents and pur-
poses "are one and the same" and that
for a definite appraisal of the Fox estate
it is necessary to examine the corporation's
books. Immediate decision of the third cir-
cuit court was desirable, he said, because
the Fox estate may suffer irreparable loss
due to the fact that assets of the All Con-
tinent Corporation have been hard hit by the
recent stock market decline.
Harms Sued by April
April Productions, Inc., assignee of the
Shubert Theatre Corporation and Shubert
Theatrical Corporation, filed nine infringe-
ment suits seeking $900,000 damages
against Harms, Inc., in the New York su-
preme court this week. The complaint
charges that exclusive publication and me-
chanical rights were granted to Harms on
songs from 11 Shubert shows, but that no
radio rights were included. It is claimed
that Harms has failed to account for royal-
ties received from broadcast licenses.
Harms has filed a general denial and con-
tends that an account has been rendered
to the plaintiff's predecessors.
Patent Upheld
Western Electric, in a statement issued
Wednesday, said that its Wente Patent, cov-
ering the reproducing unit in its dynamic
theatre speakers, has been upheld for the
third time in United States district court in
New York.
Ban on Liquor Scenes Shelved
The provision inserted in a House ap-
proved liquor bill to ban motion pictures
depicting drinking, divorce or murder was
rejected Wednesday by the South Carolina
Senate Judiciary Committee.
Carl Strumpf Dies
Carl Strumpf, a member of Columbia Pic-
tures' art department, who died Tuesday
night in New York of a heart attack, was
buried Wednesday in Mount Carmel Ceme-
tery. He was 29 years old.
April 2, 1938
MOTION PICTURE HERALD
49
WHAT THE PICTURE
DID FOR ME
Columbia
COUNSEL FOR CRIME: Otto Kruger— Quite a
heavy drama. Well made and well received. — Roy
W. Adams, Mason Theatre, Mason, Mich. Small town
patronage.
DANGEROUS ADVENTURE, A: Don Terry, Rosa-
lind Keith — Very good action picture. Terry looks and
acts the type he plays. Big, rough and human. Played
March 7-8.— C. E. Fismer, Jr., Lyric Theatre, Hamil-
ton, Ohio. Family patronage.
I'LL TAKE ROMANCE: Grace Moore, Melvyn
Douglas — This is supposed to be a special, but we
would not even call it a program picture for a small
town. Played to the poorest Sunday crowd in over
a year. Played March 13-14. — Frank J. Biberstein,
Attica Theatre, Attica, Kan. Small town patronage.
IT CAN'T LAST FOREVER: Ralph Bellamy, Betty
Furness — Swell comedy. A bow to National Screen
for a trailer that helped the B. O. Played March
9-10.— C. E. Fismer, Jr., Lyric Theatre, Hamilton,
Ohio. Family patronage.
IT'S ALL VOURS: Francis Lederer, Madeleine
Carroll — Our crowd is strictly western and action fans,
but took to this like a duck to water. Word of mouth
built up a dandy second day. Flayed March 14.-15. —
C. E. Fismer, Jr., Lyric Theatre, Hamilton, Ohio.
Family patronage.
KING OF THE WILD HORSES: William Janney,
Dorothy Appleby — A fine little picture. The horse
Rex pleased old and young. A small town natural.
Down to earth pictures like this one is what the small
town needs. Played midweek to capacity house.
Played March 16-17.— Frank J. Biberstein, Attica The-
atre, Attica, Kan. Small town patronage.
LEAGUE OF FRIGHTENED MEN: Walter Con-
nolly, Irene Hervey — This is a well made detective
mystery drama that pleased the midweek crowd. — Roy
W. Adams, Mason Theatre, Mason, Mich. Small town
patronage.
LEAGUE OF FRIGHTENED MEN: Walter Con-
nolly, Irene Hervey — O. K. mystery for double bill.
Played February 28-29.— C. E. Fismer, Jr., Lyric
Theatre, Hamilton, Ohio. Family patronage.
ROARING TIMBER: Jack Holt, Grace Bradley-
Holt doesn't have the draw he did a few years back.
Not much to this. Just fair. Played February 28-29. —
C. E. Fismer, Jr., Lyric Theatre, Hamilton, Ohio.
Family patronage.
TWO FISTED SHERIFF: Charles Starrett, Bar-
bara Weeks — This is the biggest boner any company
ever made. It won't mean anything unless you have
a western house and buy all the bang bangs avail-
able, but it could happen to you. Columbia sold us
the Starrett series and a series of Tim McCoy reissues
last year and here we are with Starrett in the same
story that we played a few months back with McCoy.
With very few exceptions it is word for word and
scene for scene. If you've ever tried to explain to an
irate patron, multiply the incident by a couple of
hundred and you will understand what we were up
against. Either one of the pictures are o. k. but two
in one season. Ouch! Played March 18-19.— C. E.
Fismer, Jr., Lyric Theatre, Hamilton, Ohio. Family
patronage.
First National
CAPTAIN BLOOD: Errol Flynn, Olivia de Havil-
land — Played return engagement on Bargain Night.
Still a wonderful show. Stars great. — Sammie Jack-
son, Jackson Theatre, Flomaton, Ala. General patron-
age.
DANCE, CHARLIE, DANCE: Stuart Erwin, Jean
Muir — Not so good. Only fair. Many said they didn't
like it, and I agree. Business no good. — Sammie Jack-
son, Jackson Theatre, Flomaton, Ala. General pat-
ronage.
PRAIRIE THUNDER: Dick Foran, Ellen Clancy—
The usual Dick Foran western. Some beautiful scen-
ery and some singing. We could stand more singing
by the "Singing Cowboy." Running time, 58 min-
utes. Played March 2-3— Gladys E. McArdle, Owl
Theatre, Lebanon, Kan. Small town patronage.
SAN QUENTIN: Pat O'Brien, Humphrey Bogart— A
stark drama with no comedy relief. Needs plenty of
comedy on the program for contrast. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
IN this, the exhibitors' own de-
partment, the theatremen of the
nation serve one another with
information on the box-office per-
formance of product for their mu-
tual benefit. It is a service of the
exhibitor for the exhibitor. Address
all communications to —
What the Picture Did for Me
MOTION PICTURE HERALD
Rockefeller Center, New York
SAN QUENTIN: Pat O'Brien, Humphrey Bogart—
Excellent production. Sure did go over here on Satur-
day date. Running time, 72 minutes. Played March
12. — Ouida Stephano, Grove Theatre, Grovetown, Tex.
Small town patronage.
SHE LOVED A FIREMAN: Dick Foran, Ann
Sheridan — Entertaining programmer. Will stand alone
in smaller spots. A double in the big burgs. — W. E.
McPhee, Strand Theatre, Old Town, Maine. General
patronage.
SH! THE OCTOPUS: Hugh Herbert, Allen Jen-
kins— Well, I can't say this is even up to par with a
regular program picture, but if your people enjoy
comedy, an'd plenty of spine chills, then give this to
them and you need not be afraid that it will not
please them. Would advise for Bank Night or any
other Giveaway Night. It will please, but nothing
to rave about. Running time, 54 minutes. Played
March 7-8— Drew E. Kolb, Municipal Theatre, Mill-
heim, Pa. Small town patronage.
THAT CERTAIN WOMAN: Bette Davis, Henry
Fonda — Wonderful picture. Business below average.
Didn't near pay expenses. — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
Metro-Goldwyn-Mayer
ARSENE LUPIN RETURNS: Virginia Bruce, Mel-
vyn Douglas, Warren William — Entertaining pro-
grammer. Okay in small spots. A double for the big
spots. Running time, 81 minutes. — W. E. McPhee,
Strand Theatre, Old Town, Maine. General patronage.
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce, Dennis O'Keefe — Right up our alley again.
MGM on this picture is the answer to small town ex-
hibitor. "Navy Blue and Gold" and "Bad Man," this
is all we can ask for from any producer. This man
O'Keefe is going places. Miss Bruce in the small part
she has was never better. Play it any day of the
week. Running time, 89 minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
BROADWAY MELODY OF 1938: Eleanor Powell,
Robert Taylor — This was quite a disappointment, es-
pecially in the business it did on Sunday and Monday.
—Roy W. Adams, Mason Theatre, Mason, Mich. Small
town patronage.
DAY AT THE RACES, A: Marx Brothers, Allan
Jones, Vivien Fay, Ivy Anderson and the Crinoline
Choir. For those who relish the Marxian type of slap-
stick comedy this feature is made to order, for they
clown their way throughout the picture in a typical
manner. Allan Jones contributes several songs. Vivien
Fay and her ballet add a twinkling toe dance routine
which seems out of place, and Ivy Anderson and her
Gang give a "swing" rendition of "All God's Chillun
Got Rhythm." There is a nonsensical plot which
amounts to nothing, but none is necessary as the pic-
ture moves along at high speed and is primarily a
Marx Brothers vehicle. It is grand entertainment for
the masses. Running time, 110 minutes. Played March
19. — J. A. Reynolds, Director of Recreation, Prison
Theatre, State Prison, Trenton, N. J. Prison pat-
ronage.
EVERYBODY SING: Allan Jones, Judy Garland,
Fanny Brice, Billie Burke — Plenty good. Judy Gar-
land can really sing and Allan Jones did good also.
One thing, no opera singing small towners, they really
liked it here. Business pretty good. Running time, 80
minutes. Played March 8-9.— Ouida Stephano, Grove
Theatre, Groveton, Tex. Small town patronage.
GOOD EARTH, THE: Luise Rainer, Paul Muni— All
due praise has already been given this truly great
picture. However, its box office attraction failed in
our town. Played four days. Didn't pay checkers'
expenses. — Harland Rankin, Plaza Theatre, Tilbury,
Ontario, Can. General patronage.
LIVE, LOVE AND LEARN: Robert Montgomery,
Rosalind Russell — Bob Montgomery is no matinee idol
here, Rosalind Russell is not very popular and this
struck a new Saturday -Sunday low. It is really better
than the box office showed it to be. The trailer was
the poorest one I ever ran and did not help the gross.
At least I "learned" I do not want any more Bob
Montgomery pictures. Running time, 78 minutes.
Running time, 78 minutes. Played March 4-6. — Gladys
E. McArdle, Owl Theatre, Lebanon, Kan. Small town
patronage.
LOVE IS A HEADACHE: Gladys George, Franchot
Tone, Mickey Rooney, Virginia Weidler — The headache
came at the box office. Metro is slipping along with
the rest of them, and while this picture is fair, the
thing did not draw film rental. This makes two in
a row for Miss George, "Madame X" and this one.
No dice on either. The kids were the best part of the
show and there is a newcomer, Frank Jenks, that I
would put my shekels on, rather than Tone. What
little part he had, that part of the picture he stole. —
A. E. Hancock, Columbia Theatre, Columbia City, Ind.
General patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy— Bet-
ter than her last two, and you can see why they put
Spencer Tracy in: to bolster up a star that is on her
way out. Tracy, "Manuel" in "Captains Courageous,"
is not a fisherman in this one. He is in the Coast
Guard now, throwing out a life line to Crawford, and
after "The Bride Wore Red," she is going to need it. —
A. E. Hancock, Columbia Theatre, Columbia City, Ind.
General patronage.
MAN-PROOF: Myrna Loy, Franchot Tone— Played
mid week, single bill to extra business and splendid
patFon reaction. Running time, 73 minutes. Played
March 9-10.— M. R. Harrington, Avalon Theatre, Clats-
kanie, Ore. Smalt town patronage.
MERRILY WE LIVE: Constance Bennett, Brian
Aherne, Billie Burke — This one was a dandy. Did
twice as much business on the second day. Best
comedy put out to date. Beat "Topper." Don't be
afraid of playing this one. Will need a lot of selling
because of the star value, which is none as far as a
draw is concerned. Running time, 94 minutes. Played
March 15-16. — B. J. Aylesworth, Lyric and Connellee
Theatres, Eastland, Tex. General patronage.
MY DEAR MISS ALDRICH: Edna May Oliver,
Maureen O'SuIlivan, Walter Pidgeon — Played this to a
fair midweek audience which received it well. — Roy
W. Adams, Mason Theatre, Mason, Mich. Small town
patronage.
OF HUMAN HEARTS: Walter Huston, James
Stewart, Beulah Bondi — Poignant. Human. Magnifi-
cent. This mighty MGM picture truly a great picture
of the past. Will make money if tieup with churches
and schools. Fine performance by Huston, Stewart
and Charles Coburn. Running time, 105 minutes.
Played March 15-16. — Miss Ouida Stephano, Grove
Theatre, Groveton, Tex. Small town patronage.
PARADISE FOR THREE: Frank Morgan, Robert
Young — Will stand alone in any spot. Running time,
80 minutes.— W. E. McPhee, Strand Theatre, Old
Town, Maine. General patronage.
ROSALIE: Eleanor Powell, Nelson Eddy— Fair Sun-
day business. — Roy W. Adams, Mason Theatre, Mason,
Mich. Small town patronage.
ROSALIE: Nelson Eddy, Eleanor Powell— Pleased
almost everybody. Did not do as good as we would
have on account of two stormy nights, and it must
have been good to get them out at all. Played March
17-18.— L. G. Tewksbury, Opera House, Stonington,
Maine. Small town patronage.
Monogram
GOD'S COUNTRY AND THE MAN: Tom Keene—
This drew largely with the western fans and seemed
to please. — Roy W. Adams, Mason Theatre, Mason,
Mich. Small town patronage.
GOD'S COUNTRY AND THE MAN: Tom Keene,
Betty Compson— I did not like this western at all. I
asked a few people and they said they liked it. Now
I don't know what to say about it. Of course, some
people like any western as long as they fight and race
each other over the hills. I did not see anything about
this but the scenery, which was good. Business off.
Am afraid Tom Keene is no go here for me. Also too
(Continued on followinp page')
50
MOTION PICTU RE HERALD
April 2 , 1938
(Continued from preceding paqe)
much Compson in this. — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
HOOSIER SCHOOLBOY: Mickey Rooney— Pleased
a Saturday crowd and won a lot of favorable com-
ments.— Roy W. Adams, Mason Theatre, Mason, Mich.
Small town patronage.
RIDERS OF THE DAWN: Jack Randall, Peggy
Keys — Very good western, almost ruined by Randall's
singing. Monogram, please don't let him sing. I'll
never buy next year Randalls if he continues to sing.
People complain very, very much. — Sammie Jackson,
Jackson Theatre, Flomaton, Ala. General patronage.
SHADOWS OF THE ORIENT: Regis Toomey,
Esther Ralston — Monogram has given us so many good
ones it wouldn't be fair to jump on this too hard.
Let's say fair and let it go at that. Played March
9-10.— C. E. Fismer, Jr., Lyric Theatre, Hamilton,
Ohio. Family patronage.
TELEPHONE OPERATOR: Judith Allen, Grant
Withers — Second half of our Jack Randall bill and a
whiz of a picture. Genuine flood shots well spotted in
the disaster scenes in this picture. Weakest portion
was the quick finish. Appeared as though the director
said "Let's just quit here." Running time, 60 min-
utes. Played March 19. — Harry M. Palmer, Temple
Court Theatre, Washington, Ind. General patronage.
WHERE THE WEST BEGINS: Jack Randall— Ex-
cellent western. Randall with his he-man voice and
his good looks is a favorite with our audiences. Mono-
gram is backing Randall up with good stories, excellent
(direction and photography. Running time, 60 minutes.
Played March 19.— Harry M. Palmer, Temple Court
Theatre, Washington, Ind. General patronage.
Paramount
BARRIER, THE: Leo Carrillo, Jean Parker— A
really wonderful picture of its type. Stars, while none
of them mean much at the box office, all are fine. Do
not believe a better cast could have been selected in
so far as their performance was concerned. Played
this on Sunday and Monday and business went down
'way below average. Very beautiful scenery in this. —
Sammie Jackson, Jackson Theatre, Flomaton, Ala.
General patronage.
BIG BROADCAST OF 1938, THE: W. C. Fields,
Martha Raye— It's a crime to charge admission for a
thing like this, and that's what my patrons said as
they tore for the exits. It drew well the first day,
but didn't hold up after they found out what it was
like. W. C. Fields was good, but this senseless bit
of disconnected footage fell as soon as he left a scene.
Running time, 93 minutes. — A. E. Eliasen, Rialto The-
atre, Paynesville, Minn. Rural and small town pat-
ronage.
BIG BROADCAST OF 1938, THE: W. C. Fields.
Martha Raye, Dorothy Lamour, Bob Hope — Not by
any chance the best "Broadcast" of them all. Songs
were pretty, if they would only sing them right. Mar-
tha Raye's singing is good, but lots could have been
left off. Shep Fields' orchestra was okay. Lamour,
Ross miscast. Bob Hope not so hot. Kirsten Flagstad
shouldn't have been in it at all. For small towns and
the rest in this show of shows, it may be "Paramount
on Parade," but it was a parade of walkouts for me.
Running time, 100 minutes. Played March 13-14. —
Ouida Stephano, Grove Theatre, Groveton, Tex. Small
town patronage.
BUCCANEER, THE: Fredric March, Akim Tami-
roff, Francisko Gaal, Margot Grahame — This one was
a dandy. Some showmen would think it too drawn out,
but it is very fast in action and story. One would
never realize that it was that long after seeing it.
Running time, 125 minutes. Played March 11-12. —
B. J. Aylesworth, Lyric and Connellee Theatres, East-
land, Tex. General patronage.
BUCCANEER, THE: Fredric March, Franciska
Gaal, Margot Grahame, Akim Tamiroff — To say this
picture is a failure at box office is too bad, but I am
compelled from actual box office performance to tell
you I grossed more money with "Thrill of a Lifetime"
than with "The Buccaneer." After you see this mar-
velous Cecil B. DeMille spectacle, you will agree that
he has surpassed himself and done his biggest picture.
The cast is made up of some of the finest movie stars,
two of the loveliest women in moviedom, Margot Gra-
hame and Franciska Gaal, and March, Tamiroff and
many more make a great big picture. — W. H. Brenner,
Cozy Theatre, Winchester, Ind. General patronage.
EASY LIVING: Jean Arthur, Edward Arnold— This
farce comedy sent the crowd into hystertics. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
FORLORN RIVER: June Martel, Larry Crabbe—
A good western for the Saturday trade. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
INTERNES CAN'T TAKE MONEY: Barbara Stan-
wyck, Joel McCrea — Fair Sunday business.— Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
NIGHT CLUB SCANDAL: John Barrymore, Lynne
Overman, Louise Campbell— Very good murder story.
Cast all fine. Played on Bargain Night.— Sammie Jack-
son, Jackson Theatre, Flomaton, Ala. General pat-
ronage.
THREE SHOWMEN
ADD COMMENT
Three showmen adding their reports
to the exhibitor comments on pictures
in this week's columns of "What the
Picture Did for Me" are the follow-
ing:
Frank J. Biberstein, Attica Theatre,
Attica, Kansas.
C. E. Fismer, Lyric Theatre, Hamilton,
Ohio.
Drew E. Kolb, Municipal Theatre,
Millheim, Pennsylvania.
Mr. Biberstein reports this week for
the first time. Exhibitors Fismer and
Kolb were reporters to the depart-
ment more than a year ago.
SCANDAL STREET: Lew Ayres, Louise Campbell-
Entertaining programmer for small spots. Lower half
of bill for big spots.— W. E. McPhee, Strand Theatre,
Old Town, Maine. General patronage.
THRILL OF A LIFETIME: Yacht Club Boys, Judy
Canova, Ben Blue, Betty Grable — Here is another one
that you can get them in with star value, but will
go ready to shoot you. Very poor program picture.
Running time, 75 minutes. Played March 17.— B. J.
Aylesworth, Lyric and Connellee Theatres, Eastland,
Tex. General patronage.
THRILL OF A LIFETIME: Johnny Downs, Elea-
nore Whitney — These young people are good, and the
specialties offered by Ben Blue, The Yacht Club Boys,
Judy Canova, etc., were okay, but some of our patrons
thought the story holding them together was too slen-
der, giving too much the effect of a vaudeville short.
—P. G. Estee, Estee Theatre, Parker, S. D. Small
town patronage.
WELLS FARGO: Joel McCrea, Frances Dee, Bob
Burns — Fine picture. Business not as good as ex-
pected.— Sammie Jackson, Jackson Theatre, Flomaton,
Ala. General patronage.
Republic
MANHATTAN MERRY-GO-ROUND: Leo Carrillo,
Ann Dvorak, Phil Regan — Average business only.
Patrons' reactions were split wide open, some finding
it good entertainment, others saying it was just fair.
All agreed Carrillo was just about the whole show.
Running time, 84 minutes. Played March 11-13. — M.
R. Harrington, Avalon Theatre, Clatskanie, Ore. Small
town patronage.
MICHAEL O'HALLOR AN : Wynne Gibson, War-
ren Hull — Played this to a good house on a midweek
night and it had a lot of favorable comments. — Roy
W. Adams, Mason Theatre, Mason, Mich. Small town
patronage.
OLD BARN DANCE, THE: Gene Autry, Smiley
Burnette — How the patrons ate this one up and com-
ments indicated they thought it the best Autry to
date. Business big and every one happy. Running
time, 60 minutes. Played March 4-5. — M. R. Harring-
ton, Avalon Theatre, Clatskanie, Ore. Small town and
rural patronage.
OLD CORRAL, THE: Gene Autry, Smiley Burnette
— Except for Gene's fine singing, this is a very ordi-
nary western. Played this to better than average
weekend business. — Harland Rankin, Plaza Theatre,
Tilbury, Ontario, Can. General patronage.
PUBLIC COWBOY, NO. 1: Gene Autry, Ann Ruth-
erford— The title fits him like a glove. Hurry back
to work, Autry; we are only three pictures behind
release of your next and will need a couple for July
and August. Played February 27.— C. E. Fismer, Jr.,
Lyric Theatre, Hamilton, Ohio. Family patronage.
TRUSTED OUTLAW, THE: Bob Steele, Lois Janu-
ary—Pretty well liked by all. Story a little different
for a western, but not too much. Played March 6. —
C. E. Fismer, Jr., Lyric Theatre, Hamilton, Ohio.
Family patronage.
YODELIN' KID FROM PINE RIDGE: Gene Au-
try, Betty Bronson— Autry is a good Saturday draw-
ing card, but his pictures are slapped together rather
carelessly. — Roy W. Adams, Mason Theatre, Mason,
Mich. Small town patronage.
RKO Radio
BEHIND THE HEADLINES: Lee Tracy, Diana
Gibson — Lively action comedy which pleased. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
BORDER CAFE: John Beal, Armida— This is a
different type of western which pleased a good mid-
week crowd.— Roy W. Adams, Mason Theatre, Mason,
Mich. Small town patronage.
MEET THE MISSUS: Victor Moore, Helen Brod-
erick— Very amusing comedy drama.— Roy W. Adams,
Mason Theatre, Mason, Mich. Small town patronage.
RADIO CITY REVELS: Bob Burns, Jack Oakie,
Kenny Baker — Classy production. A bit tedious in
spots, but why hold that against this picture which
presents such a varied assortment of screen and radio
stars. It's entertainment and that is what the public
wants. Running time, 90 minutes. Played March 20.—
Harry M. Palmer, Temple Court Theatre, Washington,
Ind. Small town patronage.
RADIO CITY REVELS: Bob Burns, Jack Oakie,
Kenny Baker, Ann Miller— Here's entertainment to
give the fans the time of their lives, and the ex-'
hibitor the show of the year. Advertise it big. In
my opinion the best Bob Burns and musical made so
far. A great show for best playing time. Thanks,
RKO; after this picture I will forget "Hitting a New
High." Running time, 85 minutes. Played March
19-20.— Miss Ouida Stephano, Grove Theatre, Groveton,
Tex. Small town patronage.
RIDING ON AIR: Joe E. Brown, Florence Rice-
Very good comedy, but it seemed to lack the punch
that Joe E. Brown pictures used to have. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
STAGE DOOR: Katharine Hepburn, Ginger Rogers,
Adolphe Menjou, Lucille Ball— Boy, what a swell show
Our hats off to RKO. The lines were so fast and
furious that the audience did not get all of them due
to the laughter of the previous remarks. A well
pleased audience certainly left our house. Hepburn
comes to the front in this, but Rogers can quit her
dancing and go to acting and still be a draw. She
stole the show. The little girl, we did not catch her
name [Lucille Ball.— Ed.], who read the letter from
home and also greeted Butch in the last reel, will go
places. Watch her smoke. Running time, 92 minutes.
—A. J. Inks, Crystal Theatre, Ligonier, Ind. Small
town patronage.
THERE GOES MY GIRL: Ann Sothern, Gene Ray-
mond— Entertaining comedy drama. Pleased a fair
midweek audience.— Roy W. Adams, Mason Theatre,
Mason, Mich. Small town patronage.
WISE GIRL: Miriam Hopkins, Ray Milland— Betty
Philson, Marianna Strelby— No one ever made a more
clever little comedy than this one. The cast was well
selected, directed and was very talented. The two
little girls were exceptionally good. Don't be afraid
of this one, as every one should enjoy it. Running
time, 72 minutes. — A. J. Inks, Crystal Theatre, Ligo-
nier, Ind. Small town patronage.
Twentieth Century - Fox
ANGEL'S HOLIDAY: Jane Withers— Played this
with an indoor circus. It pleased the Withers fans.—
Roy W. Adams, Mason Theatre, Mason City, Mich.
Small town patronage.
BIG BUSINESS: Jed Prouty, Spring Byington—
This pleased the Saturday crowd.— Roy W. Adams,
Mason Theatre, Mason City, Mich. Small town pat-
ronage.
CHARLIE CHAN AT THE OLYMPICS: Warner
Oland — Another entertaining mystery drama of this
series which pleased a Saturday crowd. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
CHARLIE CHAN ON BROADWAY: Warner
Oland, Joan Marsh — Good program fare. Business only
fair. — Sammie Jackson, Jackson Theatre, Flomaton,
Ala. General patronage.
CHECKERS: Jane Withers, Stuart Erwin— Well
done. Where Jane Withers clicks, extended time for
all. Running time, 78 minutes. — W. E. McPhee,
Strand Theatre, Old Town, Maine. General patronage.
CITY GIRL: Ricardo Cortez, Phyllis Brooks— A
pleasing surprise in a program picture. Nothing big,
but on a double bill, with a comedy feature for con-
trast, this will hold up nicely. Running time, 60 min-
utes. Played March 2-3. — M. R. Harrington, Avalon
Theatre, Clatskanie, Ore. Small town and rural pat-
ronage.
COUNTY CHAIRMAN, THE (Reissue): Will
Rogers, Evelyn Venable — Typical Rogers homely hu-
mor, but not the draw at the box office of the previotu
pictures. My guess is that they are being released too
long after his death, and this we noted, that we got
very few of our regular patrons, mostly the older
generation and not many of the younger. I would say
that from now on it would be well to cease the re-
leases of this star. — A. E. Hancock, Columbia The-
atre, Columbia City, Ind. General patronage.
4S FATHERS: Jane Withers— Enjoyable from all
angles and pleased our patrons. — P. G. Estee, Estee
Theatre, Parker, S. D. Small town patronage.
45 FATHERS: Jane Withers— Good in any spot.
This little girl is going places. Will draw fine in any
spot that cares at all for little Jane. We need more
April 2 , 19 3 8
MOTION PICTURE HERALD
51
of this type of pictures. Played midweek to capacity
house. Outdrew a socalled special played on a Sunday
date. Played March 2-3. — Frank J. Biberstein, Attica
Theatre, Attica, Kan. Small town patronage.
HAPPY LANDING: Sonja Henie, Don Ameche— All
I have to say is, play it and watch the box office click
as in the old days. It is pictures of this type that
brings them out evenings and make them movie
minded. Running time, 100 minutes. Played March
16-17.— Drew E. Kolb, Municipal Theatre, Millheim,
Pa. Small town patronage.
HAPPY LANDING: Sonja Henie, Don Ameche—
Say, what a peach this one was. Swell show, good
singing and skating picture. Raymond Scott Quintet
was well liked here. Many came back the second
night. Good old Fox, who really knows how to make
a high allocation picture. Running time, 105 minutes.
Played March 10-11. — Ouida Stephano, Grove The-
atre, Groveton, Tex. Small town patronage.
HAPPY LANDING: Sonja Henie, Don Ameche—
Just about the best musical to hit the screen this
season. And how Miss Henie has improved her acting.
Patrons raved; the cashier was kept busy. It was a
"Happy Landing" all around. Running time, 102 min-
utes. Played March 13-16. — M. R. Harrington, Avalon
Theatre, Clatskanie, Ore. Small town and rural pat-
ronage.
HAWAIIAN BUCKAROO: Smith Ballew, Evalyn
Knapp— Okay western type picture with action set in
Hawaiian Islands. Plot typical horse opera, action
plenty hammy in spots and scenery true Californian,
but all in all got by on a double bill in midweek to
fair business. Running time, March 2-3. — M. R. Har-
rington, Avalon Theatre, Clatskanie, Ore. Small town
patronage.
IN OLD CHICAGO: Tyrone Power, Alice Faye, Don
Ameche, Alice Brady — It filled my theatre and they
all left moist-eyed, friendly, some deeply stirred, hu-
man beings with faces showing that deeper, worthier
emotions had been stirred. All seemed shorn of arti-
ficialties, at least, pro tem. What this film did for
me it will do for any theatre, any community, any
audience, high brow or low. It sounds most all the
depths, and scales many of the heights of human life
and emotion. And (sub rosa), if Alice Brady doesn't
get the Academy Award for her character portrayal
of the widow O'Leary, it will be because this rural
and urban scribe is not on the committee. Alice Faye
and Don Ameche were fine, and even Tyrone Power's
impersonation of an unlovable political scamp; all
were vitally convincing. As to the theme it is epic
in scope. All the hackneyed Hollywood three and four
syllable words, colossal, stupendous, magnificent, can
be used truly in an attempt to re-create, to resurrect
a chapter in America's history when the midwest was
a frontier. If producers would stop making so many
cheap little studio program pictures which we small
exhibitors lose money on, and give us more like "In
Old Chicago." most everybody from hillbilly to savant
would become movie conscious. Then the theatre
would take its place definitely as one of the four
fundamentals of civilization, viz., churches, schools,
newspapers, theatres. — Mary Hayes Davis, La Belle
Theatre, La Belle, Fla. General patronage.
JUDGE PRIEST (Re-issue): Will Rogers, Anita
Louise, Henry B. Walthall — Honors in this reissue are
about evenly divided between America's best loved
star and Henry B. Walthall. A good story, excellent
cast and plenty of humor furnished by the old Con-
federate soldiers in the jury box, makes excellent en-
tertainment, even though it is a reissue. Running
time. 79 minutes. Played March 9-10.— Gladys E. Mc-
Ardle. Owl Theatre, Lebanon, Kan. Small town pat-
ronage.
LOVE AND HISSES: Walter Winchell, Ben Bernie,
Simone Simon — Not so hot. Wouldn't have missed it
if never played. Who said Simone can sing? Thanks
to National Screen Service for not giving us a sample
of her singing in the trailer. Running time, 89 min-
utes. Flayed March 17-18. — Miss Ouida Stephano,
Grove Theatre, Groveton, Tex. Small town patronage.
OFF TO THE RACES: Jed Prouty, Shirley Deane,
Spring Byington, Slim Summerville — Slim Summerville
is always welcome here. We will always remember
him in "The Road Back." — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
REBECCA OF SUNNYBROOK FARM: Shirley
Temple, Randolph Scott, Jack Haley, Gloria Stuart —
Boys, here's a picture you want to be sure to push
100 per cent and you'll be right out front when the
show is over ready to receive the roses. This is the
the best Temple since "Bright Eyes," and, if adver-
tised right, you'll pack them in. We are going to
run a return showing on this one in the near future.
Running time, 87 minutes. Played March 18-19. — Drew
E. Kolb, Municipal Theatre, Millheim, Pa. Small town
patronage.
SALLY, IRENE AND MARY: Fred Allen, Alice
Faye, Tony Martin, Joan Davis — Something slipped
some place in the making of this one. Somehow, you
keep waiting for something to happen and it never
does. Has plenty of pleasing spots scattered through-
out and all in all proves fair entertainment, but with
the cast of big names and Zanuck's reputation for
turning out musicals, this could certainly have been
a far better piece of entertainment. Business better
than average. Running time, 85 minutes. Played
March 6-8. — M. R. Harrington, Avalon Theatre, Clats-
kanie. Ore. Small town and rural patronage.
PAGING JAYSEE FOR
NEW EXHIBITOR FRIEND
"This is our first report on
pictures, so hope you see fit to
print them.
"We certainly get a lot of
good from the Herald; in fact,
cannot get along without it.
"Have old J. C. Jenkins call
on us."
—FRANK J. BIBERSTEIN,
Attica Theatre, Attica Kan.
Holm— Entertaining all the way.— W. E. McPhee,
Strand Theatre, Old Town, Maine. General patronage.
TARZAN'S REVENGE: Glen Morris, Eleanor Holm
—More careful work by the director might have made
this a real winner. It did draw fairly well and seemed
to please, but could be taken apart too easily. Some-
where, too, they lost the revenge idea, that was played
up in the title.— P. G. Estee, Estee Theatre, Parker,
S. D. Small town patronage.
WEE WILLIE WINKIE: Shirley Temple, Victor
McLaglen, June Lang — Very fine picture. Although it
may not be classed as a suitable picture for Shirley
Temple, I still think it one of her best as far as I
am personally concerned, because I do not care for
her ordinarily, but really liked this. Victor McLaglen
perfect in his role. — Sammie Jackson, Jackson Theatre,
Flomaton, Ala. General patronage.
WILD AND WOOLLY: Jane Withers, Walter Bren-
nan, Frank Melton, Robert Wilcox — Fine picture. Stars
all fine. Wilcox liked. Glad to see Frank Melton; he
was good. — Sammie Jackson, Jackson Theatre, Floma-
ton, Ala. General patronage.
United Artists
COME AND GET IT: Edward Arnold, Joel Mc-
Crea, Frances Farmer — This is truly a wonderful pic-
ture. We did not do a big business on it, but the
reason for that is it is the wrong time of the year
to do much good in the show business in this locality.
Edward Arnold was tops, the best we have ever had.
Better than "Diamond Jim." Frances Farmer made
a hit with our patrons in this picture. The supporting
cast was so good they are worth mentioning. Go after
this picture with all you have to advertise a picture.
Sell the stars, not the title. Running time, 99 minutes.
Played March 11-13.— Ruff Bros., Mainstreet Theatre,
Logan, Kan. General patronage.
GOLDWYN FOLLIES, THE: Edgar Bergen and
"Charley McCarthy." Adolphe Menjou, Ritz Brothers,
Andrea Leeds — You can get them in on this one be-
cause of the star value, but try and help half of them
by the time half of it is over. Had the "Audio-
scopiks" these two days and so did well after all.
Running time, 110 minutes. Played March 13-14. —
B. J. Aylesworth, Lyric and Connellee Theatres, East-
land, Tex. General patronage.
LOVE FROM A STRANGER: Ann Harding, Basil
Rathbone — Shy clear of all English. Don't even talk
about them and then you won't get beaten. Running
time, 90 minutes.— W. E. McPhee, Strand Theatre,
Old Town, Maine. General patronage.
STAND-IN: Joan Blondell, Leslie Howard— Pleased
a few. I don't believe these takeoffs of Hollywood
have any interest for the general public who come to
a show to be entertained. Running time, 90 minutes.
— A. E. Eliasen, Rialto Theatre, Paynesville, Minn.
Rural and small town patronage.
Universal
EMPTY SADDLES: Buck Jones, Louise Brooks-
Played on Saturday night and it pleased our patrons
on that night. Box office was okay and that is what
counts. Played March 19. — L. G. Tewksbury, Opera
House, Stonington, Maine. Small town patronage.
LET THEM LIVE: John Howard, Nan Grey— Very
pleasantly surprised with this little picture. Picked
it up quite old and it did very well for us. Played
March 14-15. — L G. Tewksbury, Opera House, Ston-
ington, Maine. Small town patronage.
LOVE IN A BUNGALOW: Kent Taylor, Nan Grey
— Pleasing little comedy. — Roy W. Adams, Mason The-
atre, Mason, Mich. Small town patronage.
ROAD BACK, THE: Richard Cromwell, John King
— This picture drew fairly well on Sunday and seemed
to create quite an impression. — Roy W. Adams, Mason
Theatre, Mason, Mich. Small town patronage.
SOME BLONDES ARE DANGEROUS: Noah
Beery, Jr., Dorothea Kent — Pretty poor stuff and
played double feature with Buck Jones in "Sudden Bill
Dorn," which is a lot worse than this, so what chance
do you think Universal will have in selling me more
of this kind next year? — W. H. Brenner, Cozy The-
atre, Winchester, Ind. General patronage.
WINGS OVER HONOLULU: Wendy Barrie, Ray
Milland, Kent Taylor — This is a fairly entertaining
picture which did a fair business on Sunday. — Roy
W. Adams, Mason Theatre, Mason, Mich. Small town
patronage.
Warner Brothers
KID GALAHAD: Edward G. Robinson, Bette Davis
—This is a good picture, but did not draw well on
Sunday. — Roy W. Adams, Mason Theatre, Mason,
Mich. Small town patronage.
SINGING MARINE, THE: Dick Powell, Doris
Weston, Lee Dixon — They don't seem to care for sing-
ing, or marines or Dick Powell here any more. At
{Continued on following page, column 2)
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TARZAN'S REVENGE: Glenn Morris, Eleanor
52
MOTION PICTURE HERALD
April 2, 1938
A practical
working tool for
every projectionist
r
Revised Sixth Edition
F. H. RICHARDSON'S
BLUEBOOK OF
PROJECTION
The sixth edition of F. H. Richard-
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The revised edition includes 722
pages of up-to-the-minute text, charts
and data with detailed description
of assembly, wiring and functioning
of all modern sound and projection
apparatus. It is a practical "trouble
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diate reference in any projection
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$6.25 Postpaid
QUIGLEY BOOKSHOP
ROCKEFELLER CENTER NEW YORK
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GENTLEMEN:
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NAME
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{Continued from preceding pane)
any rate, this was a big disappointment at the box
office on Sunday. It's a good picture, but does not
rate the classification that Warners gave it. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
SWING YOUR LADY: Nat Pendleton, Humphrey
Bogart, Louise Fazenda — Don't fail to play this and
play it two or three days, as it's a picture everyone
will enjoy advertising for you. It pleased about every-
one. Nat Pendleton was pretty swell in this. He
should be in line for some sort of award or other
for his portrayal of a slap happy wrestler. I could
use plenty like this. Running time, 72 minutes. — A. E.
Eliasen, Rialto Theatre, Paynesville, Minn. Rural and
small town patronage.
Short Features
Columbia
BURY THE HATCHET: Monte Collins— Pretty
good. Quite a few laughs. — C. E. Fismer, Jr., Lyric
Theatre, Hamilton, Ohio. Family patronage.
CASH AND CARRY: 3 Stooges— Our audience
like these maniacs. Good for a barrel of laughs. Play
it. — Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Can. General patronage.
INDIAN SERENADE: Color Rhapsodies— Good
color cartoon. — C. E. Fismer, Jr., Lyric Theatre, Ham-
ilton, Ohio. Family patronage.
INDIAN SERENADE: Color Rhapsodies— Another
good one from Columbia. — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
LET'S GO: Color Rhapsodies — This is as good as
any Disney that I have played, although I haven't
played many, and won't as long as I can get one this
good at a much lower rental. I find Columbia car-
toons (colored) all fine. — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
PLAYING THE PONIES: 3 Stooges— This slap-
stick farce knocked the audience for a loop. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
SCARY CROWS: Color Rhapsodies— And still an-
other excellent cartoon from Columbia. This one is
one of the best. Wish their features were all as good
as their colored cartoons. — Sammie Jackson, Jackson
Theatre, Flomaton, Ala. General patronage.
UNTRAINED SEAL: Color Rhapsodies— Good col-
ored cartoon. Worth playing. — Harland Rankin, Plaza
Theatre, Tilbury, Ontario, Can. General patronage.
Educational
POT LUCK: Song and Comedy Hits— Very good.
Running time, 11 minutes. — Miss Ouida Stephano,
Grove Theatre, Groveton, Tex. Small town patronage.
Metro-Goldwyn-Mayer
BOSKO AND THE CANNIBALS: Harman-Ising—
Good cartoon. In color. — C. E. Fismer, Jr., Lyric Thea-
tre, Hamilton, Ohio. Family patronage.
BOSKO IN BAGDAD: Happy Harmonies— Very
poor cartoon. Too much color. Too much useless ani-
mation and sound effect. Not a laugh in the whole
reel. Running time, 10 minutes. — M. R. Harrington,
Avalon Theatre, Clatskanie, Ore. Small town and
rural patronage.
COPENHAGEN: FitzPatrick Travel Talks— These
MGM travel talks are the tops. Hats off to Fitz-
Patrick. Better than any in the business. Running
time, eight minutes. — A. J. Inks, Crystal Theatre,
Ligonier, Ind. Small town patronage.
EVERY SUNDAY: Deanna Durbin, Judy Garland—
This is a pleasing little subject which gives these two
young girls plenty of opportunity for self-expression,
but it did not do any extra business. Running time, 1
reel. — Roy W. Adams, Mason Theatre, Mason, Mich.
Small town patronage.
FISHY TALES: Our Gang— Up to Gang standard.—
C. E. Fismer, Jr., Lyric Theatre, Hamilton, Ohio.
Family patronage.
HOLLYWOOD PARTY: Elissa Landi, Charley
Chase and a Galaxy of Stars — Metro certainly has
what it takes with these musicals in color. This one
is no exception. It has everything that makes a box
office smash. Beautiful girls, music, dancing, comedy
and a color perfection that is hard to equal. Book it
and feature it. Running time, 21 minutes. — J. A. Rey-
nolds, Director of Recreation, Prison Theatre, State
Prison, Trenton, N. J. Prison patronage.
MAIL AND FEMALE: Our Gang— Another laugh
riot from Our Gang. These kiddies are go-getters
when it comes to entertainment. Running time, 1
reel. — Gladys E. McArdle, Owl Theatre, Lebanon, Kan.
Small town patronage.
NATURAL WONDERS OF THE WEST: FitzPat-
rick Travel Talks — The wonders of the West shown in
natural colors. It was especially interesting to me, as
I have visited the Grand Canyon, and would rather
see one of these Travel Talks than a feature. Running
time, 1 reel.— Gladys E. McArdle, Owl Theatre, Le-
banon. Kan. Small town patronage.
PERFECT SETUP: Crime Doesn't Pay Series—
This is one of the Crime Doesn't Pay Series and is a
very entertaining and satisfactory short. Running
time, 2 reels.— Gladys E. McArdle, Owl Theatre, Le-
banon, Kan. Small town patronage.
SUNDAY NIGHT AT TROCADERO: Musical Com-
edies— Fine talent made up for lack of color. Boswell
extra good with organ accompaniment. — C. E. Fismer,
Jr., Lyric Theatre, Hamilton, Ohio. Family patronage.
WHAT DO YOU THINK: M-G-M Miniatures— A
splendid single that hits a new idea in short subjects
and carries it through convincingly well. Running
time, nine minutes. — M. R. Harrington, Avalon Thea-
tre, Clatskanie, Ore. Small town and rural patronage.
Paramount
FOOTBALL TOUCHER DOWNER: Popeye the
Sailor — Average Popeye cartoon. Will please about
everyone as all Popeyes do. Running time, seven
minutes. — A. E. Eliasen, Rialto Theatre, Paynesville,
Minn. Rural and small town patronage.
FOWL PLAY: Popeye the Sailor — Nothing more can
be said about these Popeyes. They are the tops of all
the black and white cartoons, and this one is better
than usual. Running time, seven minutes. — A. J. Inks,
Crystal Theatre, Ligonier, Ind. Small town patronage.
IT'S A GOOD STUNT: Paragraphics— Very good
subject dealing with daredevils. — Sammie Jackson,
Jackson Theatre, Flomaton, Ala. General patronage.
RIVER, THE: U. S. Government Documentary
Film — A very fine three-reel subject produced by the
Government and distributed gratis by Paramount. This
subject is well worth playing and I believe it will help
your box office. I advertised it at the schools and let
all the teachers in free. They spoke many good words
for "The River." If you play it, contact the schools
and it will help. This subject is very, very good, or at
least that's my oninion. Advertising matter furnished
on gratis rental. Running time, 3 reels. — Sammie Jack-
son, Jackson Theatre, Flomaton, Ala. General pat-
ronage.
WATER, WATER EVERWHERE: Grantland Rice
Sportlights — Ted Husing is, in my estimation, the tops
of all sport reels. Mr. Eaton and Mr. Rice have chosen
all their subjects with great care and Mr. Husing cer-
tainly puts them over. Tops. Running time, eight
minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
WATER, WATER EVERWHERE: Grantland Rice
Sportlights — My patrons go nuts over these water
sport reels. This one is excepionally good and very
interesting. Play it. I could use many reels like this
one. Let's have more of them. Running time, 10
minutes. — A. E. Eliasen. Rialto Theatre, Paynesville,
Minn. Rural and small town patronage.
WHISPERS IN THE DARK: Screen Songs— Have
played only two or three of these. This one seemed
to be O. K. Music very good. — Sammie Jackson, Jack-
son Theatre, Flomaton, Ala. General patronage.
RKO Radio
HARRIS IN THE SPRING: Phil Harris— One of
the best musical comedies we have ever presented.
Patrons commented which is unusual on a short sub-
ject. Running time, 19 minutes. — M. R. Harrington,
Avalon Theatre, Clatskanie, Ore. Small town and rural
patronage.
LONESOME GHOSTS: Mickey Mouse— Another
Disney click that brought forth many good chuckles.
Running time, eight minutes. — M. R. Harrington, Ava-
lon Theatre, Clatskanie. Ore. Small town patronage.
MORNING JUDGE: Edgar Kennedy Shorts— Up- .
roarious fun. Worth a preferred spot on any program
that needs laughs. Running time. 20 minutes.— Harrv
M. Palmer, Temple Court Theatre, Washington, Ind.
General patronage.
MORNING JUDGE: Edgar Kennedy Comedy— Very
good comedy with Kennedy reaching a new height
in trials and tribulations. It had our audience in an
uproar from start to finish, and believe me, that's a
good test for any comedy. Running time, 18 minutes.
—J. A. Reynolds, Director of Recreation, New Jersey
State Prison, Trenton, N. J. Prison patronage.
PATHE PARADE, NO. 4: These single reels are
consistently good and this one holds to that reputa-
tion. Running time. 10 minutes. — M. R. Harrington,
Avalon Theatre, Clatskanie, Ore. Small town and
rural patronage.
RHYTHM ON THE RAMPAGE: Ted Fiorito and
Orchestra — Good musical featuring Ted Fiorito and
orchestra. It has a small plot with some good comedy
by the piccolo player and some grand singing by the
"Debutantes." Worthwhile addition to any program.
Running time. 1854 minutes. — J. A. Reynolds, Director
of Recreation, New Jersey State Prison, Trenton, N.
J. Prison patronage.
RHYTHM WRANGLERS: Smart Set— Exceptionally
good western music and songs. Our people went for
it in a big way. Running time, 18 minutes.— C. Mc-
Kusick, Community Theatre, Guilford, Me. Small town
patronage.
April 2 , 19 3 8
RHYTHM WRANGLERS: Smart Set— A very
clever musical western that will hold up a weak fea-
ture. Why doesn't some producer grab up this Ray
Whitley? We need a few new western stars. The
old boys are getting the "rheumatiz" _ and _ if the
cowboys must sing, this one can. Running time,_18
minutes.— Harry M. Palmer, Temple Court Theatre,
Washington, Ind. General patronage.
RHYTHM WRANGLERS: Smart Set— Again RKO
scores with this little short. Just another good mu-
sical that we are going to rebook later in the season.
Running time, 18 minutes. — A. J. Inks, Crystal Thea-
tre, Ligonier, Ind. Small town patronage.
SHOULD WIVES WORK: Leon Enrol Comedies—
A perfect comedy on a perfect date with a perfect pic-
ture, "Radio City Revels." Running time, 19 min-
utes.— Miss Ouida Stephano, Grove Theatre, Groveton,
Tex. Small town patronage.
WHITE MAGIC: RKO Pathe Sportscope— Inter-
esting even if it is on a commercial advertising basis
for Sun Valley. Wonder why the exhibitor has to pay
for shorts advertising for tourist business. Running
time, 10 minutes:— W. C. Lewellen, Federal Theatre,
Denver, Col. Neighborhood patronage.
Twentieth Century - Fox
FOX MOVIETONE NEWS: Just a little better than
the rest, in our opinion — Harland Rankin, Plaza Thea-
tre, Tilbury, Ontario, Can. General patronage.
United Artists
SELF CONTROL: Mickey Mouse— Donald Duck this
time, and excellent.— C. L. Niles, Niles Theatre, Ana-
mosa, Iowa. General patronage.
Vitaphone
ALL AMERICAN DRAWBACK: Edgar Bergen,
"Charlie McCarthy"— This one gets the laughs. Well
worth playing. — Harland Rankin, Plaza Theatre, Til-
bury, Ontario, Can. General patronage.
ALPINE GRANDEUR: Colortour Adventure-
Beautiful and itneresting. Play it. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. General pat-
ronage.
BOLTED DOOR, THE: Floyd Gibbons' "Your True
Adventure" — Again Mr. Gibbons gives us a swell short.
This one especially appeals to the women due to the
subject matter. It was trifle scary for the children
but has a very good lesson. Well acted and good sub-
ject matter. The best of the newer shorts. Running
time, 13 minutes. — A. J. Inks, Crystal Theatre, Ligo-
nier, Ind. Small town patronage.
DAFFY DUCK AND EGGHEAD: Merrie Melo-
dies— The craziest cartoon I've played for some time.
Don't pass this one up. It's good for plenty of laughs.
They'll all enjoy this. Running time, seven minutes.
— A. E. Eliasen, Rialto Theatre, Paynesville, Minn.
Rural and small town patronage.
DAFFY DUCK AND EGGHEAD: Merrie Melodies
— Well liked, plenty of laughs for adults or children.
Running time, 8 minutes. — A. Goldson, Gold Coast
Theatre, Chicago, 111. Neighborhood patronage.
DANGER— HIGH VOLTAGE: Floyd Gibbons'
"Your True Adventure" — These Floyd Gibbons series
are becoming more popular with each showing. Worth
your best playing time. Running time, 13 minutes. —
A. Goldson, Gold Coast Theatre, Chicago, 111. Neigh-
borhood patronage.
"GIVE ME LIBERTY": John Litel— I was afraid
the audience would find this tiresome, but most of
them must have learned Patrick Henry's oration in
school because this Broadway Brevity aroused a great
deal of interest. Running time, 2 reels. — Roy W.
Adams, Mason Theatre, Mason, Mich. Small town
patronage.
HOTEL A LA SWING: Broadway Brevities— Very
ordinary musical short. Some clever dance routines.
—Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Can. General patronage.
JAN RUBINI AND HIS ORCHESTRA: Melody
Masters— Good music but music of this sort hasn't
any appeal to the majority of my patrons. Running
time, 10 minutes.— A. E. Eliasen, Rialto Theatre,
Paynesville, Minn. Rural and small town patronage.
MALAYAN JUNGLES: Colortour Adventure—
These travel tours are not put across like MGM's.
Vitagraph's subjects are just as good but the color
spoils them. Running time, eight minutes— A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town pat-
ronage.
NECKIN' PARTY, A: Edgar Bergen, "Charlie Mc-
Carthy"—Fine. Am bringing it back later— Sammie
Jackson, Jackson Theatre, Flomaton, Ala. General
patronage.
PORKY'S POPPA: Looney Tunes— A better black
and white cartoon with plenty of music so that all
enjoyed it. Running time, 7 minutes. — J. A. Inks,
Crystal Theatre, Ligonier, Ind. Small town patronage.
MOTION PICTURE HERALD
Serials
Mascot
FIGHTING MARINES, THE: Grant Withers,
George Lewis — I picked up this old serial from Mono-
gram in New Orleans at a very reasonable rental and
it is pretty good. Print in pretty fair condition. It's
as good as some I have played that cost much more. —
Sammie Jackson, Jackson Theatre, Flomation, Ala.
General patronage.
HURRICANE EXPRESS: John Wayne, Shirley
Grey — A very good serial. No regrets as yet. Pleased
with extra weekend business. — Harland Rankin, Plaza
Theatre, Tilbury, Ontario, Canada. General patron-
age.
53
Republic
PAINTED STALLION, THE: Ray Corrigan, Hoot
Gibson — Good serial that held up throughout the 12
weeks. — C. E. Fismer, Jr., Lyric Theatre, Hamilton,
Ohio. Family patronage.
S.O.S. COAST GUARD: Ralph Bellamy, Maxine
Doyle — Off to a bad start, though no fault of the serial.
Should build up if it holds to standards of Episode
One. — C. E. Fismer, Jr., Lyric Theatre, Hamilton,
Ohio. Family patronage.
Universal
RADIO PATROL: Grant Withers— On the fifth
episode. This is proving a consistent attraction. — Roy
W. Adams, Mason Theatre, Mason, Mich. Small town
patronage.
Variety
CLUBS <f AMERICA
4±k ANNUAL
WINTER. QUARTERS
NATIONAL
CONVENTION
i
I
April 23rd and 24th |
1938
(Business Meeting April 23rd . . .
and
National Banquet April 24th)
ffifC^7~E,m Reserve Tickets through
JOHN H. HARRIS
Nat'I Chief Barker, 711 Clark Bids-, Pittsburgh
or JOSEPH OULAHAN
Variety Club, Netherlands Plaza Hotel, Cincinnati, Ohio
At Last - Sponsored Shorts You ire Proud to Show and Paid to Play
One of the cleverest sponsored shorts ever pro-
duced. "Ad" element injected deftly and only a
flash. Will set a standard for all future productions
of sponsored films.
Jack Harrower — Film Daily
Picture is an ambitious effort, being 90% enter-
tainment, with only about 30 seconds outright
advertising.
Weir — Variety
Should be a welcome part of any program. Anima-
tion perfect. Songs catchy. Kids will love it. Grown-
ups will get a great kick out of it, too.
Hank Linet — Showmen's Trade Review
Contains an entertainment emphasis and a mini-
mum of advertising unique among sponsored reels.
James Cunningham — Motion Picture Herald
Finest example of sponsored film. Few cartoons
contain production values inherent here. Packs a
wallop throughout every inch. Grand cartoon in
Technicolor.
Leonard Weisberg — Box Office
The actual presentation of the name of the sponsor
doesn't last more than a few seconds. Without this,
the film could probably be sold on the same basis
as the best of the color animations.
/. M. Jerauld, Managing Editor
— Motion Picture Daily
Pure entertainment. Fine musical background by
Nathaniel Shilkret and Frank Churchill, composer
of "Snow White." Has high appeal.
Paul Denis — Billboard
Clever animation and color effects,
ready audience acceptance.
Harry Blair — Film Curb
Should find
Very entertaining. Ranks in front division of color
cartoons. Commercial angle brief ten second flash.
Philadelphia Exhibitor
v SPG*
,1M
CARAVEL DISTRIBUTING CORPORATION
730 Fifth Avenue • New York
With pardonable pride, justified by the tidal wave of unanimous trade press
praise of "Boy Meets Dog," Caravel now offers to discriminating exhibitors
everywhere, including the finest motion picture theatres in the country, an
opportunity to substantially increase their revenue and delight their patrons
by availing themselves of our Sponsored Film Plan.
Caravel offers this Plan under the following guarantees:-
First run Short Subjects, all in Technicolor, equal in production, audience
and name values to the finest single reels on the market.
Assured, continued revenue for each and every showing.
Co-operative Exploitation Campaigns, with assured local dealer tie-ups,
intended to exploit, not only our Sponsored Shorts, but your entire pro-
gram during each run.
"Boy Meets Dog," . . . Produced by Caravel . . . based on Gene Byrnes' world
famous syndicated newspaper feature . . . "Reg'lar Fellers," . . . songs by Frank
Churchill, composer of "Snow White," . . . Voice impersonations of several
famous radio and screen stars, including Fred Allen . . . Symphonic-Swing or-
chestra directed by Nathaniel Shilkret . . . directed by Walter Lantz, creator of
"Oswald, the Rabbit," sponsored by Bristol-Myers Company, on behalf of Ipana.
IT PAYS TO PLAY CARAVEL SPONSORED SHORTS
Booking Department
CARAVEL DISTRIBUTING CORPORATION
730 Fifth Avenue, New York
Gentlemen: —
I am interested in booking "Boy Meets Dog" at a guaranteed revenue for each
showing.
Please send contract for my Inspection, together with complete details con-
cerning your Sponsored Film Plan for your series of Technicolor short subjects.
Theatre
City
State
April 2, 193 8
MOTION PICTURE HERALD
55
ROUN
NAGERV
zAn iyiternational association of shozvmen meeting zveekly
in MOTION PICTURE HERALD for mutual aid and progress
QP
THE AWARDS
Following is a letter addressed to Martin Quigley, editor-
in-chief of Quigley Publications, from Rick Ricketson, presi-
dent of the Fox Inter-Mountain Theatres, Denver, in reply to
a wire advising him that Ted Kirkmeyer, manager of the Rio
Theatre, Helena, Montana, had been voted the Quigley Silver
Grand Award for 1937. Says Mr. Ricketson:
Dear Mr. Quigley:
"We were delighted to hear that Mr. Ted Kirkmeyer, man-
ager of our theatres in Helena, Montana, had won the Quigley
Grand Award for Showmanship for 19 37.
"Mr. Kirkmeyer is a splendid young man, deserving of the
honor, and represents the finest traditions in our business. I am
certain, also, that the fact a Montana theatre won the Award
this year will be a stimulus to Quigley Showmanship participa-
tion throughout the Rocky Mountain west during the coming
year.
"I want to congratulate you upon the splendid success of the
Quigley Awards and the great purpose it is serving in our indus-
try. Today, more than ever, showmanship is needed in theatres,
and the Quigley Awards inspire it in its truest sense."
The mail bag also produced a letter from Mr. Kirkmeyer,
who thus expresses his appreciation for the honors bestowed:
"Your wire informing us that we won your \917 motion
picture Grand Award thrilled us beyond words.
"We have always felt deeply indebted to your publication for
the way you so clearly presented the news of the motion pic-
ture industry and its most outstanding exploitation.
"You are well aware that a full campaign is made possible
only through the warm cooperation of a community, its news-
papers and the theatre employees. In behalf of the people of
Helena and our theatre employees, we thank you most sin-
cerely."
* * *
Also heard from is Julius Seltzer, winner of the Quigley
Bronze Plaque for his campaign put on at the Warner Boyd
Theatre, Philadelphia. Mr. Seltzer speaks:
'7 want to take this opportunity of thanking you for the
distinction accorded me by Motion 'Picture Herald in the Quigley
Award. I assure you that the plaque will be one of my most,
prized possessions and an honor that 1 will always point to with
pride."
The essence of the idea behind these annual awards is that
the whole show does not come in the can.
Through the presentations of the Round Table and its record-
ings and recognitions of what showmen do out on that frontier
where the product meets the public, it is made evident that
the creative work of this industry is not all done until the take
is counted on Saturday night.
So while we are glorifying the award winners, let's remem-
ber that they are but the representatives of that great array of
the workers entrusted with the final, conclusive process of get-
ting the gross.
V V V
SELLING SHORTS
In a recent issue of the "Ohio Mouthpiece", Warner Cleve-
land zone house organ, edited by Manny Pearlstein, publicity
director Sid Dannenberg advocates planning complete cam-
paigns on the excellent short subjects now available. Program
construction, a highly specialized art in itself, would fail
miserably if the manager, in presenting his show to the read-
ing public, overlooked the merchandising of his timely short
productions. Often theatres have hung up new highs by seeing
to it that subjects strong enough to offset a comparatively
weak feature were booked and then selling the entire program
for all it was worth.
The wise manager never sells his shorts short.
V V V
YOU'RE WELCOME
Vacation time approaches, and with many of our Round
Tablers trekking New Yorkwards an invitation is extended to
one and all to come in and get personally acquainted. We've
polished up the handle on the big brass door, and await with
keen anticipation the visits of our old and new friends. Remem-
ber, the welcome mat is but freshly scrubbed. How about
using it?
GERTRUDE MERRIAM
Associate Editor
56
MOTION PICTURE
HERALD
April 2 , 1938
Round Table
In Pictures
Described in detail elsewhere in the Round Table sec-
tion will be found camera night gag inaugurated by Joe
Goetz, RKO Paramount Theatre, Cincinnati. Shown at
left is lobby setpiece constructed by the theatreman as part
of the lighting equipment made available for use of the
amateurs who entered the contest for awarded prizes.
Two days ahead of opening of "Penitentiary" at the
Suffolk Theatre, Holyoke, Mass., Manager Paul Kessler
sent a guard and two "convicts" out on streets with tiein
copy on chests and backs. Heralds were distributed by
newsboys who shouted "Extra, all about the Penitentiary
break at the Suffolk Theatre."
Put on by Manager Harry Bodie, Warner's Sixth Street
Theatre Coshocton, Ohio, was street ballyhoo for "Swing
Your Lady." Two hillbillies carted small wagon through
main thoroughfares on which was planted phonograph.
Stopping at crowded sections, boys would play hit tunes
from the picttire before the assembled crowds.
To the left is shown view of the atmospheric lobby dis-
play in the Encanto Theatre, Havana, Cuba, arranged by
Manager Ernesto Smith during the run of "The Hurri-
cane." Lobby and front contained large easels on which
were planted scene stills from the picture together with
rave reviews culled from the dailies.
April 2 , 19 3 8
MANAGERS' ROUND TABLE
57
Twelve boys with caps and
gowns were utilized by Manager
Sam Gilman, Loew's Theatre, Har-
risburg, Pa., to publicize his date
of "A Yank at Oxford." Riding
on promoted bicycles, each lad had
a letter fastened to his back, which
when arranged in proper formation
spelled out the picture title. At
intervals boys would scatter and
then return to correct places.
Art Morton, Scollay Square The-
atre, Boston, Mass., promoted use
of a Ford, vintage 1912, for street
ballyhoo on "Sez O'Reilly to Mac-
Nab". Car was properly bannered
and entered in local St. Patrick's
Day parade. Lizzy broke down
"accidentally" in the middle of
the parade, causing a halt in the
procession, thus getting plenty of
attention and laughs from the
crowd.
Tying in with Don Dickerman's Pirate Sbif) stationed in Biscaye Bay, Austin
Moon, Colony Theatre, Miami Beach, for "Buccaneer" bannered the boat with
title. Ballyhoo on picture was broadcast from loudspeaker, message being heard
from some distance.
Second hand piece of lumber reminiscent of an old hitching post was used by
Joe Stribling, Kiowa, Hobart, Okla., to publicize his McCarthy short "At the
Races." Planted at curb, "post" had sign attached reading, "I'm McCarthy's
brother, xvaiting to see, etc., etc."
58
MOTION PICTURE HERALD
April 2 , 1938
QUICK REPORTS FROM THE FIELD
Garland Stop -Over
When Judy Garland recently stopped
in Houston for 30 minutes en route, Fran-
cis Deering together with some news-
papermen boarded the train about 40
miles outside the city and interviewed the
star, bringing back some swell stories for
the Post and Chronicle. Arriving at the
station, Judy was met by a delegation of
Houstonians, headed by Mayor R. H.
Fonville.
The brief stop-over was fine excuse for
a 15 minute broadcast from the Southern
Pacific station over KPRC with announ-
cer introducing the Mayor and extend-
ing greetings of the city. Guard of honor,
composed of 25 girls from the Black
Battalion, protected Judy from the on-
rush of autograph seekers and big sur-
prise came when six youngsters, dressed
in costumes identical to the one Judy
wore in "Everybody Sing," presented
her with a small cotton bale packed with
Mexican pralines.
Radio interview continued with ques-
tions about her trip, her new picture, her
work on the "Good News" radio pro-
gram, her next assignment, etc., etc.
Spelling Bee
An innovation at the Fox Carmel
Theatre, Hollywood, Cal. was started by
Dick Moss with the presentation of an
old fashioned spelling bee on the stage
Saturday matinee. Children registered in
the lobby for the contest and five boys and
girls were brought on stage to contest for
the prizes, theatre passes going to run-
ners-up.
Moss reports that the contest went
over big, with the audience rooting for
its favorite and adults receiving as much
enjoyment out of the proceedings as the
children. Age limit was for children
from eight to ten and Dick plans repeat-
ing the gag with kids from 10 to 12.
Premiere
Fireworks, an American Legion par-
ade and a reception preceded the opening
of "Rawhide" at the Capitol Theatre, St.
Petersburg, Fla. Entire personnel of the
New York Yankees and the St. Louis
Cardinals attended with sports writers
from all newspapers covering the event.
The Cardinals, rivals of the Yankees in an
intra-city training camp series then in
progress, helped honor Lou Gehrig by
furnishing the preliminary parade with
music, with the Mayor lending an official
note to the proceedings.
BOTWICK INAUGURATES
"HOME OF STARS" SERIES
Running on the amusement page,
four columns wide, Harry Botwick,
M. & P. State Theatre, Portland,
Maine, has started a series of photo-
graphic layouts of the homes of
various screen stars. This week, the
theatreman is using cut of the exterior
of Margaret Lindsay's home with de-
scriptive caption and picture plug.
Harry plans to run this series week-
ly, furnishing the stills to the co-
operating newspaper and concentrat-
ing on those tying in with his then
current picture.
Nautical Lobby
Concentrating on the nautical angle of
"Submarine D-l," George D. Irwin,
Lyceum Theatre, Duluth, Minn., pro-
moted ship's wheel, miniature lighthouse
with flasher light, various types of life
preservers, ship's light and other boat ac-
cessories, for lobby display. Also ex-
hibited was complete deep-sea diver's out-
fit ahead of date, and during engagement
man donned it, parading streets.
Novelty sailor hats were worn by en-
tire staff, doorman in sailor's garb stood
behind snip's wheel and at the time of re-
porting, Irwin was checking with govern-
ment engineers with regard to the safety
of sending someone out on the ice of Bay
of Lake Superior to stencil title letters in
large black letters on the snow.
Employees Contest
Highlight of the advertising campaign
put on by Manager J. J. Cahill and as-
sistant Alec Hurwitz, Brockton Theatre,
Brockton, Mass., for "Wells Fargo,"
which started four weeks ahead was
printing of 16-page booklets, 11 pages of
which were devoted to photostatic copies
of reaction cards filled out by patrons at
a preview and four pages devoted to plug-
ging the picture. Last sheet provided
room for names and addresses.
Employees were given these booklets
and told to have people whom they con-
tact, read the book and then sign their
names and addresses. To the employee
obtaining the most signatures $5 was
awarded, $2.50 going to runnerup. As an
incentive to the people to read and sign,
it was stated that one week prior to open-
ing 30 names would be drawn and each
would be mailed a guest ticket.
Submarine Tie-up
To publicize "Submarine D-l" from
the stage of the Symphony Theatre,
Chicago, A. Blasko contacted local deep
sea diver to make a personal appearance.
The theatreman acted as master of cere-
monies and questioned the diver regard-
ing his various accessories. During the
interview, points regarding the under-
water picture were discussed.
For the remainder of the week, the
equipment was made into a neat display
and placed in lobby against red plush
background on which were mounted stills
and cards designating what each item was
and what it was used for.
Rosalie Visits Shops
Christening an attractive girl as "Rosa-
lie," Manager H. Mintz, Parthenon
Theatre, Hammond, Ind., had the girl
visit all shops three days ahead of opening
of that picture. Wearing a different col-
ored rose each day, girl gave passes to
those who properly identified her. The
tour of Rosalie through the stores was
publicized in the Hammond Times.
With several sequences in the picture
set in a naval academy, Mintz dressed
seven ushers as West Point cadets carry-
ing regulation rifles and sent them out
as a street ballyhoo, going through drill
formations at all prominent corners.
Selling McCarthy
Sammy Cohen, United Artists foreign
publicity manager, under the supervision
of Arthur W. Kelly, has just released a
14-page booklet on the "Goldwyn Fol-
lies." Since the Charlie McCarthy char-
acter is not well known in Europe, unique
angles are presented on how to "sell" the
dummy through a series of teaser ads to
be planted in newspapers three weeks
ahead. Campaign winds up with a ques-
tionnaire on Charlie in contest form, for
which guest tickets are awarded winners,
in addition to tinted fan photos of the
wooden-head.
Amateur Slant
Scouting around for a kid angle to sell
"You're a Sweetheart," Marlowe Con-
ner, Rhodes Theatre, Chicago distributed
pluggers to schools announcing a contest
on stage with promoted prizes going to
those best imitating Oswald, who ap-
pears in the opus. Audience applause de-
cided the winners.
April 2 , 193 8
MANAGERS' ROUND TABLE
59
EASTER PROMOTION!
PLANNED BY AL COX
Theatreman Cooperates in
Citywide Observation;
Prepares Own Film
Reported by W. E. Schmidt, district man-
ager Comerford Theatres, Wilkes-Barre, is
Easter parade conceived by Manager Al
Cox, Capitol Theatre. Realizing that any
commercial angle would have to be sub-
merged in putting across his promotional
plan, Al proposed that the slogan "Go to
your church on Easter Sunday" be incor-
porated in all newspaper ads of merchants
and run on all Comerford screens in a care-
fully prepared trailer of not more than two
frames.
The Mayor will issue a proclamation for
this day. All parking lots will extend free
parking during the hours of Masses. All
street cars and buses will extend a special
fare of not more than five cents to general
public during the hours of Masses.
Cox will take five hundred feet of film
of prominent people entering the churches
in their Easter regalia, strolling on the
avenues, etc. Each newspaper will have a
man with a still camera accompany his cam-
eraman taking stills of the movies shot ; these
pictures to be run in their newspapers the
following week. The movie he takes will be
shown on the screen at the Capitol for one
week.
At seven o'clock on Saturday night pre-
ceding Easter the shades will be drawn on
every merchant's window, and will not be
raised again until Easter Sunday at 1 :00
P. M., with a complete new spring display.
Monster Choir Recital
Arrangements are being made for an ac-
tivity to take place in Public Square in the
form of several of the Churches' most popu-
lar choirs. This will take place at 1 :30 in
the afternoon, and will last forty minutes,
which will tie in with Wilkes-Barre's
Fashion Parade.
All newspapers will extend every co-
operation in the promotion of this activity,
giving the plan every consideration, and
rather than try to make it their own activ-
ity, Cox will put it over from a community
standpoint. With that in view he has con-
tacted the head of the Merchant's Associa-
tion, and after securing his approval con-
tacted the town's leading merchant. He, too,
it is reported, heartily approved of the plan
suggesting that it be made an annual event.
Cox feels the "Go to Your Church" angle
on Comerford screens will create a lot of
good will towards his company, as well as
towards the Sunday Movies in that town.
The thought behind all the activity, how-
ever, is that with the Merchants' Association
backing the plan, there should be, conser-
vatively speaking, about 20,000 people on
the streets of Wilkes-Barre Easter Sunday
afternoon ; and the services on the Square
as set up at the present time will not last
over an hour, so the theatres should cer-
tainly benefit considerably, from the box
office standpoint as well as future good will.
SWEENEY STAGES
"MANNEQUIN" HUNT
Identification contest was held re-
cently to publicize Wayne Sweeney's
"Mannequin" opening at the LaPorte
Theatre, LaPorte, Ind. Stories were
run in papers that girl representing
"Miss Mannequin" would walk masked
to the city court house, at which
point she would remove her domino, en-
abling passersby to get a good look at
her.
Announcements were then made that
the following day, the same girl in a
complete change of outfit and un-
masked would cover the same territory
and to the first person identifying her
a $25 cash prize was awarded. Tickets
went to runnersup.
Man-On-Street Broadcast
Helps Sell "Paradise"
Through tieup with well-known jeweler
who sponsors a man-on-the street broadcast,
Lou Cohen, Loew's Poli, Hartford, Conn.,
for "Paradise for Three" had man pick pass-
ersby at random and question them on the
picture. In each case, person called to the
microphone was asked names of cast, who
wrote the film, etc., etc., guest tickets going
to each whether or not they could answer
correctly.
Concentrating on the skating sequences in
the picture, Cohen dug up a flock of old
skates which he proceeded to "lose" through-
out the city opening day. Attached to each
was tag offering reward if turned into the
theatre. Theatreman also wired Frank Mor-
gan, who consented to ship skiis worn by
him in the film. The arrival of these was
covered by reporter and photographer from
paper, who took pictures of the hostess on
the airplane handing the skiis to the man-
ager. Further publicity was netted by in-
suring these with leading company, papers
again covering the event and using photo of
agent handing the policy to Cohen.
"Let's Hear From You!"
Charninsky Again Makes
Good-Will Trip in Field
Two years ago, Karl Hoblitzelle, presi-
dent of the Interstate Circuit, Dallas, Texas,
appointed Louis Charninsky, Capitol Thea-
tre manager, as emissary for his company on
the "Good-Will" trips sponsored by local
organization. Men are chosen to represent
various lines of endeavors and cover the sur-
rounding suburban towns. Trips have a
two-fold purpose; to help small towns better
themselves which in turn results in the bet-
terment of Dallas. Louie has just complet-
ed his second trip in the field which netted
his theatres newspaper breaks in Dallas and
in the towns covered.
Goetz Features
' 'Camera Nights 9 '
In Cincinnati
Cashing in on the current camera craze
that has swept the country, another alert
showman to take advantage of this box-office
slant is Joe Goetz, RKO Paramount The-
atre, a deluxe suburban in Cincinnati.
In a tieup with leading camera and photo
supply house, Goetz "Camera Night," to
which only amateurs are eligible, is pro-
moted every Tuesday night. No type of
camera is barred, not even the most inex-
pensive small "Brownie." There is no limit
to the size of the finished photograph to be
submitted, as long as it is within reasonable
size limits. Finished prints may be mounted
or unmounted, at the option of the contest-
ant. The theatre, through the cooperating
merchants, furnishes all backgrounds and
lighting equipments, such as spotlights,
floodlights, etc. Pictures must be taken on
the theatre premises by a patron on the
night of the contest. Any subject may be
photographed, including candid shots of sub-
jects on the screen, although flash bulbs are
not permitted to be used in the auditorium.
First, second and third prizes are awarded
weekly. These consist of cameras, camera
equipment and photo supplies. A varied as-
sortment of prizes of equal value in the three
awards are constantly on display in the lobby
throughout each week, as is credit card and
spotlights (see photo in Round Table pic-
ture section) and the winners of each prize
may select his own prize in the group which
applies to the value of his award.
To stimulate added interest, a special prize
of $10 is offered to anyone who photographs
an all-mirrored vanity in the lobby without
including himself in the reflection. This has
given rise to shots being made from all sorts
of angles, behind furniture and other ob-
jects, with the cameraman lying on the floor,
perched on a stepladder and similar ludicrous
positions. So far, no one has qualified for
the special prize. The lobby is a veritable
beehive of amateur photographers on
"camera Night." They are there in droves —
male, female, old and young, and interest is
growing by leaps and bounds.
"Let's Hear From You!"
"Fargo" Invite Delivered
To Mayor by Pony Express
To receive additional publicity on "Wells
Fargo" in the Baltimore papers, Rodney
Collier, Stanley Theatre, aided by Norris
Nelson, used the pony express gag, whereby
rider dressed in special costume rode to the
Mayor's office and presented him with spe-
cial invitation to attend the opening. Pic-
ture and story ran in papers following day.
Through cooperation of B. & O. railroad,
a special display was placed in the lobby
showing development of transportation. In-
vitations were sent to all railroad and ex-
press officials inviting them to attend pre-
view. Tieup was effected with railway ex-
press agencies whereby all truck drivers
distributed heralds with all parcels deliv- 1
ered week ahead. All trucks were bannered
and a special railway express night was held
at theatre with all employees turning out en
masse to attend.
60
MOTION PICTURE HERALD
April 2 , 1938
SHOWMEN'S LOBBY LAFFS
CHIEF OF SERVICE: This is your last warning, Sheridan, no peeping at the pictures!
Conner Inaugurates
"Movie-ng" Guide
Tying in with the usual apartment hunt-
ing and moving that goes on during the
month of April, Marlowe Conner, Rhodes
Theatre, Chicago, has gotten out a novel
circular which he calls a "Movie-ng Guide."
Leaflet lists available apartments and pic-
tures to be seen at the Rhodes during the
month, and offers tickets to any family rent-
ing an apartment listed in the circular,
immediately on occupancy.
Second page which contains the calendar
setup of the month's bookings, carries a
heading "move in on this swell entertain-
ment," etc., etc. Remainder is devoted to
apartment listings and ads which cover
entire cost of printing and distribution.
"Let's Hear From You!"
Arkin Distributes
"Swing" Glossary
Eli Arkin, manager of the Paramount in
Hammond, Ind., for "Hollywood Hotel" as
a medium of reaching the youth of his city,
publicized the picture at high schools and
large dance palaces by distributing throw-
aways capitalizing on "swing."
Five thousand of these were used contain-
ing cut of Benny Goodman, the "swing
king," with copy as follows: "Brush up on
your glossary of swing, Benny Goodman is
coming to town in," etc., etc. Bottom of card
contained terms and their definitions.
Murphy Presents
"Sawyer" Broadcast
The cast and three understudies were
selected by Manager Frank Murphy, Loew's
Theatre, Wilmington, Del., at an audition
at his house for the "Tom Sawyer" presen-
tation to be broadcast over WDEL. The
selections were made from a total of 55
aspirants from five to 25 years of age.
Another rehearsal was scheduled before
the presentation was broadcast and a "Tom
Sawyer" dinner held for the cast and repre-
sentatives of the newspapers and radio sta-
tion. Prize tickets for the picture were
awarded for the best impersonations of the
characters of the film.
"Let's Hear From You!"
"Prevaricators' Preview"
Launched by Aydelotte
Unique indeed was the gag used by Frank
Aydelotte, Tower Theatre, Drumright,
Okla., for "The Awful Truth" in the form
of a "prevaricators' preview." Contestants
were invited to compete by seeing who could
tell the biggest lie. Each contestant was
limited to two minutes, lies were submitted
in written form in advance. First ten per-
sons whose lies were selected appeared on
stage prevue night and told them to the
audience. Winners received cash and ticket
prizes, with ducats going to all contestants.
Top winner also was presented with large
badge making him an honorary member in
good standing of the Ananias Club.
'Snow ' Post Office
Planted by Neary
In heading Store
Through the efforts of Manager Jack
Neary, Orpheum Theatre, Dubuque, Iowa,
owner of leading department store received
wire of authorization from Walt Disney to
establish a "Snow White" post office in his
store. Replica of the dwarf's home with
cutout of the fairy princess standing in the
door and dwarf dolls looking out of the
windows was built. Card to one side invited
all children to drop their letters or cards
addressed to one of the dwarfs or Snow
White, care of the Walt Disney Studios, in
slot for mailing purposes at side of house.
Cooperating merchant and theatre adver-
tised the opening of the post office, three
"Snow White" departments were established
to sell the merchandise, using photographs
and a 40 by 60 as a background in each
window. Cards with theatre and playdates
were also planted. Merchant further pur-
chased replica of Snow White coach used in
the picture which he featured in center win-
dow, surrounded by seven three-foot rubber
dwarfs, and one of the princess.
Through tieup effected by the manager,
local baker featured small cakes, seven to a
box, with molded dwarfs, each with their
respective names iced on. Baker ran 33 inch
ad in Telegraph Herald on these cakes with
copy selling the idea of dinner parties or
children's parties. Two front windows were
devoted to the cakes with playdates and pic-
ture copy, in addition to placing a herald in
every cake box leaving the establishment.
As a further buildup, colored souvenir
photos of all the characters were presented
with each purchase.
Five and tens featured Snow White count-
ers, plugging all the accessories with one-
sheets over counters throughout stores car-
rying dates. Front main windows also con-
tained cards plugging the engagement and
blowups of the New York critics' reviews
were spotted inside.
NEWSPAPER ADS
TO THE RIGHT
Origin of ads on the next page and
who did them are as follows:
Two-column "Bad Man of Brim-
stone," "Ted Emerson, Tri-State The-
atres, Des Moines; two-column "We
Guarantee," Cliff Work, Golden
Gate, San Francisco; three-column
"Hawaiian Follies," E. V. Dinerman,
RKO Theatres, Cincinnati; two-col-
umn "Love and Hisses," George Irwin,
Lyceum, Duluth, Minn.; two-column
"Hollywood Hotel," E. J. Hiehle,
Weller, Zanesville, Ohio; two-column
"Hurricane," Earl Hayter, Plaza,
Vancouver; two-column "Wide Open
Faces," R. B. Manderson, Olympic,
Utica, N. Y., and two-column "Vic-
toria the Great," G. E. Georgoussy,
RKO, Cairo, Egypt.
April 2 , 1938
MANAGERS' ROUND TABLE
61
REPRESENTATIVE NEWSPAPER ADS
iav oar ( "C8&IIGE
SCREEN! OT BLAST"
TOMOtKOW
ON THE STAGE
ihce!
TED IEW1S
TOHOBBOW
ON THE SCBEEN:
SOCKO/ ANOTHER Stage J> Screen PARADE
OF THE SEASON'S BRIGHTEST ARRAY OF STARS.'
DIRECT liam the
PARADISE OF THE PACIFIC
BILL'S orioiiml
Hflumimn
FOLLIES
KEHI LA MARA
Wailriki'i Beach
teihe'bahi
OntCD al Daaceii
Bamba Done.. J
HONOIULD CITY TBIO
| ALOHA UJH-The Grarefal Maidtn |
The MOANA HOTEL BAND
ART FRM1K
METRO-GOLDWYN-MAYER'S
merry, mischievous and
romantic farce comedy
of matrimonial mishaps!
ROBERT
moniGOKIERY
UlRCiniR BRUCE
uiiiRREn uiiLLinm
BinniE BRRHES
FIRST//
100 YEARS
Hippy, (ortllte Igll-ef-the.MBeb
62
MOTION PICTURE HERALD
April 2, 19 3 8
ersonalities
EARLE BARRY
has been switched from the California, Ven-
ice, Cal., to the Criterion in Santa Monica
and HERMAN DERBIQUE replaces him
at the California.
V -
RAYMOND WARFIELD
is now managing the Loew's Family The-
atre in Worcester.
V
LEON S. SHAFER
of Schine's Strand, Seneca Falls, N. Y., has
been transferred to Corning, with M. R.
GATES from the Playhouse in Canandaigua
replacing him.
V
JOHN McCONVILLE
is now managing the Gayety in Boston, re-
placing GROVER BURKHARDT, ill. ED-
WARD MEYERSON has replaced McCon-
ville at the Davis Square.
V
JOE GREEN
general manager of the Mutual Theatres,
independent circuit operated by W. D. FUL-
TON and STANLEY SCHWARTZ has
resigned.
V
FRANK R. ABRAMS
has replaced LOU CARROLL as manager
of the Harris State Theatre, Hartford,
Conn.
V
EDWIN RILEY
assistant of the Caroline Theatre, Columbia,
S. C, has been transferred to the Palmetto
Theatre there in the same capacity.
V
CLAY WILLIAMSON
is the new skipper of the Criterion Theatre,
Anderson, S. C.
V
GEORGE LABY
formerly at the Paramount in Springfield,
Mass., is now managing the Ravenna The-
atre, Ravenna, Ohio, for Schine.
V
ANDREW SASO
has resigned as manager of the Fifth Avenue
Theatre, Portland, Ore., moving to Califor-
nia. JAMES Q. CLEMMER has been
named as successor.
V
O. W. JORDAN
will succeed G. R. CRAVER as manager of
the State, Columbia, S. C.
GEORGE FORNELL
is now assistant manager
pheum, Boston.
V
at Loew's Or-
V
GEORGE TYSON
who handles advertising and exploitation for
the Harris Theatres, Pittsburgh, will direct
the annual Atlantic City beauty pageant
next September.
V
DAVE MARTIN
former assistant manager of the Granada
Theatre, San Bernardino, Cal., has been
promoted to manager of the new Fox Bruin
in Westwood Village.
V
RAYMOND WARFIELD
has been promoted from assistant at the
Olympia in Worcester to manager of the
Family there.
On Thursday, March Ird, Thomas
Edward Muchmore, to Dorothy Marie
Marshall, Hollywood, Cal. The groom
was manager of the Ohio Theatre,
Louisville, Ky.
Birthday
Greetings
Wallace H. Akin
James Anderson
El! H. Arkin
J. Noble Arnold
Jack E. Austin
Edward A. Bazaras
Henry Bettendorf
A. Birk Binnard
Ben Bloomfield
Sidney W. Blumenstock
Thomas J. Bogan
Pierre Boulogne
Sidney L. Bowden
Peter Broadhead
Emerson Carter
H. Cavanagh
Jos. M. Cederbaum
Nathan Cohen
David Dallas
Laurence J. Dandeneau
Edward J. De Cosmo
George M. Davey
James D. Denny
John Michael Divney
Glen Downing
Ira E. Epstein
Art K. Farrell
George Fishman
Henry Forshheimer
Sydney J. Gates
Charles Henry Gibson
Irving M. Ginsberg
Julius Goldstein
George A. Gookin
Harry Greenman
Max R. Griffin
Ray S. Hanson
Bill Headstream
George Heeley, Jr.
Bert Henson
Archie B. Holt
Ray A. Holtz
Hoyt A. Howard
Hobson S. Johnson
Raymond L. Jones
Ross A. Jones
J.J. Kalix
Gene Kearney
Raymond A. Kinery
J. A. Klink
Thomas K. Kraft
Carl Krueger
George W. Lake
Paul F. Lippman
Joseph P. Liss
Orville E. Lockrem
J. Howell Luter
A. J. Matthews
Leslie C. McEachern
John G. McGee
Sam Mandelbloom
George May, Jr.
Harold P. Midgley
George A. Miller
Clarence F. Millett '
Alberto Monroy
Fred Montgomery
A. B. Morrison
E. P. Nelson
L. Novy
G. B. Odium
B. J. Ostrow
El Perruzzi
Fred Perry
Leon Pickle
C. Clifford Reed
Harry A. Salisbury
Erb Samphya
James M. Sanderson
Roger Scherer
Karl Schmidt
I.J. Segall
E. E. Seibel
George Dwight Seymour
Charles Silver
Benjamin J. Smart
J. R. Smith
Martin B. Smith
George Sofia
Henry A. Steibing
E. W. Thomas
James H. Tobin, Jr.
N. L. Tower
Hazel Van Allen
J. H. Voerster
Jack Von Borssum
Lou Wasserman
David Weinstein
Sam J. Wheeler
Dave Williams
Joe R.Wills
Leonard Workman
JACK BYRNE
has been promoted from the MGM New
Haven Exchange to branch manager of the
exchange in Boston.
V
FRANK E. RITTER
for several years booker for Harry Mc-
Clure's district of Fox Midwest Theatres,
Inc., has been named manager of the Fox
Isis in Kansas City, Mo., succeeding ED
MATER, who will book first runs.
V
RICHARD SHAMIS
proprietor of the Realart Theatre, Baltimore,
has taken over the Manor in Croyden, Pa.,
placing his brother Raye in charge. JU-
LIAN AMOLS has been appointed manager
of the Realart.
V
WALTER BEYMER
of Indianapolis has leased the Arc Theatre,
Delhi, Ind., from J. M. GARDNER.
V
M. M. GOTTLIEB
for the last seven years manager of the De-
troit Universal Exchange, has been trans-
ferred to Chicago as manager of that branch,
succeeding HENRY HERBEL, resigned.
EDDIE HEIBER, manager of the Wash-
ington exchange, succeeds GOTTLIEB.
V
EDWARD DALTON
owner of the Dawn Theatre, Flushing,
Mich., has taken over the Roxy at St.
Charles, Mich., formerly operated by PAUL
H. KNOLL.
V
JAMES SHARKEY
manager of the RKO Detroit branch, has
been named manager of the Will Rogers
Drive committee for Michigan and has ap-
pointed all branch managers and salesmen
on the committee.
V
JOE EDMONDSON
formerly of Anderson, S. C, is the new
skipper of the Carolina Theatre, High Point,
N. C.
V
DON PRINCE
former southern division public relations
director of Columbia, has opened a free lance
exploitation office in Atlanta.
V
HAROLD J. KLEIN
Brandt Circuit booker, has joined the Co-
calis Enterprises in a similar capacity, re-
placing SAMUEL STEIFEL, who has been
granted a six months' leave of absence.
V
CHARLES LEWIS
has been appointed manager of the Broad-
way Theatre, High Point, N. C, replacing
SANFORD JORDAN, who goes to the
Broadway in Charlotte.
V
GEORGE FORNELL
formerly connected with the M & P The-
atres in Boston is now assistant manager of
Loew's Orpheum there.
V
DON NICHOLS
former manager of the Broadway, Charlotte,
N. C, has left for Sheboygan, Mich., where
he will manage the Sheboygan.
■
April 2 , 1938
MOTION PICTURE HERALD
63
THE RELEASE CHART
Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release
later than the date of this issue are listed under "Coming Attractions." Letter in parentheses after title denotes audience classi-
fication of production: (A) Adult, (G) General. Numerals following audience classification are production numbers. Dagger symbol
indicates picture is of the 1937-38 season.
ADVANCE
Title Star
Dawn to Dusk Margaret Morris-Bill Edwardi..
Night Nurse Joby Jordan-Jo Can-
Now Is the Time. Joby Jordan-Jo Carr
Squadron "B" Margaret Morris-Bill Edwards..
Running Time
Rel. Date Minutes Reviewed
.Nov. I.'37t
.Jan. I5.*38t
.Nov. I5.*37t
.Sept I5.'37t
AMBASSADOR-CONN
Running Time
Title Star Rel. Date Minutes Reviewed
Anything for a Thrill F rankle Darro-Kane Richmond. . .June I5,'37
Fighting Texan, The Kermlt Maynard-Elalne Shepard . . June 22,'37
Roaring Six Guns Kermlt Maynard- Beryl Wallace. . .Oct. I5,'37t
Rough Riding Rhythm Kermlt Maynard-Mary Hayes Aug. I5,*37t
Swing It, Professor (G) Pinky Tomlin-Paula Stone Nov. I5,'37t. . .*60.Nov. 13/37
Thanks for Listening Pinky Tomlin-Maxine Doyle July 12, '37
Whistling Bullets Kermlt Maynard-Harlene Wood. . .May 3,'37
Young Dynamite Frankie Darro-Kane Richmond .. .Sept. I5,'37t
CELEBRITY
Title
Running Time
Rel. Date Minutes Reviewed
Star
Coming
For Love of You F. Foresta-Rlscoe and Wayne 69
Kiss Me Goodbye M. Schnelder-Rlseoe and Wayne 62
COLLECTIVE FILM PRODUCERS
Running Time
Title Star Rel. Date Minutes Reviewed
Green Fields (G) Helen Beverley-M. Goldstein Oct. Il,'37t.. . 105. Jan. I5,'38
Coming
Riverside Drive
Uriel Aeosta
Yankel the Blacksmith
Yankel— Boils
COLUMBIA
Running Time
Rel. Date Minutes Reviewed
Nov. 30,'37t 62. Dee. 25,'37
2l,'37t 92. Oct. 9/37
p. 82; Jan. 29. '38, pp. 83,
I2,'38t
14/37*.. ..62. Oct 23/37
30/37 6 1. Nov. 6/37
1/37. 59
25/37 68. July 24/37
pp. 84 , 87; Dee. 18/37,
Title Star
All American Sweetheart (G) . .Scott-Colton- Patricia Farr.
Awful Truth, The (G) Irene Dunne-Cary Grant Oct.
(Exploitation: Dec. 4/37, p. 76; Dec. 18/37, p. 65; Jan. 8/38,
84, 86; Feb. 5/38, p. 84.)
Cattle Raiders Chas. Starrett-lris Meredith Feb.
Counsel for Crime (G) Otto Kruger- Jacqueline Wells Sept,
Criminals of the Air (G) Rosalind Kelth-Chas. Qulgley Apr.
Dangerous Adventure, A Don Terry-Rosalind Keith Aug.
Devil Is Driving, The (G) Richard Dix-Joan Perry June
(Exploitation: Aug. 21/37, p. 78; Sept. 11/37, p. 84; Oct. 30/37
p. 66; Jan. 29/38, p. 84.)
Fight to the Finish, A Don Terry-Rosalind Keith June 30/37 59
(See "Taxi War," "In the Cutting Room," May 1/37.)
Frame Up, The Paul Kelly- Jacqueline Wells May 1/37 59
(See "Right Guy," "In the Cutting Room," May 1/37.)
Game That Kills, The Chas. Qulgley-Rita H ay worth. .. .Sept. 2l/37t 56
Girls Can Play Chas. Quigley-Jacquellne Wells. .June 21/37 60
Head In' East (G) Buek Jones-Ruth Coleman Dec.
Heroes of the Alamo Lane Chandler-Earl Hodglns Feb.
Hollywood Round-up (G) Buck Jones-Helen Twelvetrees Nov.
I'll Take Romance (G) Grace Moore-M. Douglas Dee.
(Exploitation: Mar. 12/38, p. 64.)
I Promise to Pay (G) Leo Carrillo-Chester Morris Apr.
(Exploitation: Apr. 3/37, p. 64.)
It Can't Last Forever (G) Betty Furness-Ralph Bellamy July
It Happened In Hollywood Richard Dlx-Fay Wray Sept.
(See "Once a Hero," "In the Cutting Room," Apr. 17/37.)
It's All Yours (G) Francis Lederer-M. Carroll Sept.
(Exploitation: Nov. 13/37, p. 62.)
League of Frightened Men (G). Walter Connolly-Irene Hervey.. ..May
Life Begins with Love (G) Jean Parker-D. Montgomery Oct.
Little Miss Roughneek Edith Fellows-Leo Carrlllo Feb.
(See "In the Cutting Room," Dec. 4/37.)
Lone Wolf In Parle Francis Lederer- Frances Drake.. .Mar. 24/38f....67
Lost Horlzoa (A) ..Ronald Colman -Jane Wyatt Sept 1/37*. . . 1 18. Feb.
(Exploitation: Sept. 5/36, p. 75; Mar. 6/37, p. 89; May 22/37, p. 92; July 31/37,
Aug. 28/37, pp. 96, 100; Oct. 30/37, pp. 84, 97; Nov. 20/37, p. 94; De*. 25/37,
Feb. 5/38, p. 82.)
Making the Headlines (G) Jaek Holt-Beverly Roberts Mar. I0,'38t 66. Jan.
(Reviewed under the title, "The House of Mystery.")
Motor Madness Rosalind Keith-Allen Brook Apr.
(See "Speed Mad," "In the Cutting Room," Feb. 20/37.)
No Time to Marry (G) Mary Astor-Richard Arlen Jan.
Murder In Greenwich Village
(G) Fay Wray-Rlchard Arlen Oet
Old Wyoming Trail, The Charles Starrett- Barbara Weeks. .Nov.
I3,'37t 67. Nov. 27/37
l7/38t 75
I6.'37t.. ..64. Oet. 23/37
25/37t 85. Dee. 25/37
21/37 65. Feb. 27/37
15/37 68. Aug.
7/37t 67
14/37
1/37 80. Aug. 7/37
25/37 65. July
7/37f 68. Oet
23/38+ 64
24/37
9/37
27/37
p. 80;
p. 56;
5/37.
.62.
1 0/381.... 64. Mar. 3/38
l6/37t....68.Nov.
8/37t 56
8/37
NOTE: The totals for running time are the official figures an-
nounced by the home offices of the distributing companies.
When a production is reviewed in Hollywood, the running time
is as officially given by the West Coast studio of the company at
the time of the review, and this fact is denoted by an asterisk(*)
immediately preceding the number. As soon as the home office has
established the running time for national release, any change from
the studio figure is made and the asterisk is removed.
Running times are subject to change according to local conditions.
State or city censorship deletions may cause variations from the
announced and published figures; repairs to the film may be an-
other reason.
One Man Justice Charles Starrett- Barbara Weeks. .July
Outlaw: of the Orient Jack Holt-Mae Clarke Aug.
Outlaws of the Prairie Charles Starrett- Donald Grayson .. Dee.
Paid to Dance Don Terry-Jaequellne Wells Nov.
Penitentiary (A) Walter Connolly-Jean Parker Jan.
< Exploitation: Feb. 26/38, p. 72; Mar. 5/38, p. 58.)
Rangers Step In, The Bob Allen-Eleanor Stewart Aug.
Reckless Ranger Bob Allen-Louise Small May
Roaring Timber (G) Jack Holt-Grace Bradley July
Rolling Caravans Jack Luden-Eleanor Stewart Mar.
Shadow, The (G) Chas. Qulgley-Rita Hayworth Dec.
She Married an Artist (A) John Boles-Lull Deste Nov.
Speed to Spare Dorothy Wllson-Chas. Qulgley May
(See "Racing Luck," "In the Cutting Room," Feb. 13/37.)
Squadron of Honor Don Terry-Mary Russell Jan.
(See "The American Legion," "In the Cutting Room," Nov. 6/37
Start Cheering (G) Jimmy Durante-Joan Perry Mar.
Thunder In the City (G) Edw. G. Robinson-Lull Deste Apr.
Trapped by G-Men (G) Jack Holt-Wynne Gibson Oct.
Two Fisted Sheriff Charles Starrett- Barbara Weeks.. June
Two Gun Law Charles Starrett-Peggy Stratford . .Apr.
Under Suspicion (G) Jaek Holt-Kath. DeMllle Dec.
Venus Makes Trouble James Dunn-Patricia Ellis May
(See "In the Cutting Room," Apr. 3/37.)
When G-Men Step In (G) Don Terry-Jacqueline Wells Mar.
Who Killed Gall Preston? Wyn Cahoon- Robert Paige Feb.
Wide Open Faces Joe E. Brown-Jane Wyman Feb.
(See "In the Cutting Room," Jan. 22/38.)
Woman Against the World Ralph Forbes-Alice Moore Mar.
Woman In Distress (G) May Robson-lrene Hervey Jan.
Women in Prison (A) Wyn Cahoon-Scott Colton Jan.
Coming
Call of the Rockies Chas. Starrett- Iris Meredith Apr.
Crime Takes a Holiday Jack Holt-Marcia Ralston
Extortion Seott Colton-Mary Russell Apr.
Flight Into Nowhere (G) Jack Holt-Jacqueline Wells Apr.
Holiday Katharine Hepburn-Cary Grant. ..May
Law of the Plains Chas, Starrett-lris Meredith May
Main Event, The Robert Palge-Jaequellne Wells... May
Overland Express. The Buek Jones-Mar Jorie Reynolds. . .Apr.
Paris on Broadway Lanny Ross
Stagecoach Days Jack Luden-Eleanor Stewart
There's Always a Woman (A).. Joan Blondell-Melvyn Douglas. .. .Apr.
You Can't Take It With You..L. Barrymore-Sprlng Bylngton
37..
37..
37t.
37*.
38t.
.59.
.61.
.58.
.36. • ..*•••••••
.79. Feb. 5/31
'37..
'37..
'37..
'38t.
'37t.
37*.
'37..
.58
.56
.65. Aug.
.55
28/37
.59. Dee.
.78. Mar.
.60
4,'S7
3/38
38t.
38t.
37..
37*.
37..
37..
37f.
37..
38*.
38t.
38t.
38*.
37..
38*.
.55.
.79. Feb. 3/31
.76. Feb. 13/87
.65. Nov. 13/37
.59
.56
.67. Nov. 20/37
.58
.61 .Mar.
.61
.67
19/38
.69
.68. Feb. 13/37
.59. Mar. 12/38
30/38*.. .54.
38t.
38t.
38t.
38t.
38t.
38*.
.58
•62. Mar. 19/38
20/38t...*80.Mar. 19/38
CRESCENT
Running Time
Title Star Rel. Date Minutes Reviewed
Drums of Destiny (G) Tom Keene-Edna Lawrence June 12/37 *60.June IB/37
Law Commands, The Tom Keene-Lorralne Hayes May 12/37 60
Raw Timber Tom Keene-Peggy Keys July 6/37 63
Under Strange Flags Tom Keene-Luana Walters Apr. 12/37 64
DANUBIA
(Hungarian Dialogue) Running Time
Title Star Rel. Date Minutes Reviewed
Blame It On Love Szleezky-Basthy Sept 6/37*. ...78
Helpl I Have Inherited Irene Agay Dee. 24/37*.. . .88
I Married for Love Kabos-Radal Feb. 4/38 1 84
Lady Seeks Room Zilahi-Kabos Mar. 1 0.*38t .... 91
Man of Gold Maria Egrl-F. Kiss Apr. 12/37 92
Meseanto Pertzel-Torzs Oet 15/37*. ...87
Miracle of Lourdes John Bars Nov. I,'37t....62
My Daughter Is Different Turray-Kabos Oet. 20/37*. ...88
8/38 Once a Week Kabos-Perczel Sept 10/37*. . . .74.
Scotchman In Hungary Radey-Oresl Apr.
Storm on the Pusta Klss-Komcar Apr.
Seeing Hungary Travelogue Sept
(English Titles)
Sister Mary Javor-Sved Oet.
Tempest In a Chorda Javor-Lazar Jan.
Texas Mammy Fedak Feb.
12/37 95.
8/37 78.
l/37f.. ..59.
10/37*.... 91.
7/38t 90.
I8.'38t....89.
64
MOTION PICTURE HERALD
April 2 , 1938
(THE RELEASE CHACT--CCNT*D)
Running Time
Title Star Rel. Date Minutes Reviewed
Three Spinsters Rajnay-Kabos Oct. 30,'37t. . . .72
Toml (G) Peosl-Adam Sept ll,'37t 81. Oct 30737
Viekl (Country Ball) Javor-Rose Barsony Sept. 25,'37t.. . .87
rellow Roses Kabos Mar. I.'38t 90
Coming
Heart for Heart Pager-Szorenyi 83
Magnas Mlksa Antal Pager 80
Noszty Lad, The Hungarian Fantasy 97
Room No. Ill Javor-Lazar 91
FIRST NATIONAL
(See also Warner Brothers) Running Time
Title Star Rel. Date Minutes Reviewed
Adventurous Blonde, The (G)
271 Glenda Farrell- Barton Mac Lane. . Nov. I3,'37t. .. .61 .Sept. Il,'37
Alcatraz Island (G) 264 John Litel-Ann Sheridan Nov. 6,'37t . . • .64. Oct. 23,'37
(Exploitation: Dee. 1 8. '37, p. 34; Dec. 25, '37, p. 54; Jan. 8,'38, pp. 80, 88; Jan. 22,'38.
pp. 64, 67: Mar. 5.'38, p. 59.)
Back In Circulation (A) 266. .Joan Blondell-Pat O'Brien Sept. 25,*37t . . • .82. Aug. 7, '37
Case of the Stuttering Bishop,
The, 176 Donald Woods-Ann Dvorak June 5,'37 70
Oherekeo Strip 178 Dick Foran-Jane Bryan May 15, '37 55
Confession (A) 158 Kay Francis-Ian Hunter Aug. 28, '37 86. July 24,'37
Dance, Charlie, Dance (G)
185 Stuart Erwin-Jean Muir Aug. I4,'37 64. May I, '37
Daredevil Drivers, The, 279. ..Dick Purcell-Beverly Roberts Feb. I2,'38t 59
Draegsrman Courage (G) 166. Jean Muir-Barton MacLane May 1 5, '37 58. Aug. 29. '36
(Exploitation: Nov. 27/87, p. 71.)
Empty Holsters 179 Dick Foran-Patricla Walthall July I0,'37
Evtr Since Eve (G) 162 Marion Davies-R. Montgomery. . -July 17/37 79. June 26/37
Gold Is Where You Find It
(G) 255 George Brent-O. de Havilland Feb. 1 9/38 1 97. Jan. 22/38
Hollywood Hotel (G) 253 Dick Powell-Frances Langford Jan. I5,'38t . . . 109. Dee. 25/37
(Exploitation: Jan. 22/38, p. 65.)
Love Is On the Air (G) 289... Ronald Reagan-June Travis Oct. 2/37t 61. Oct. 16/37
Marked Woman (A) 156 Bette Davis-H. Bogart Apr. 10/37 96. Mar. 6/37
Men in Exila 174 Richard Purcell-Juno Travis Apr. 4/37
(See "In the Cutting Room," Nov. 21/36.)
Missing Witnesses (G) 273... Dick Purcell-Jean Dale Dee. Il.-'37t 61. Oct. 30/37
Mountain Justice (A) 161 Josephine Hutchlnson-G. Brent. ..Apr. 24/37 82. May 22/37
Mr. Dodd Takes the Air (G)
159 Kenny Baker-Jane Wyman Aug. 21/37 86. July 31/37
(Exploitation: Oct. 30/37, p. 88.)
Over the Goal (G) 272 William Hopper-June Travis Oct. !6/37t 63. Oct. 9/37
Perfect Specimen, The (G) 257. Errol Flynn-Joan Blondell Oct. 23/37t 97. Oct. 2/37
Prairie Thunder 180 Dick Foran-Ellen Clancy Sept. 11/37
Prince and the Pauper, The
(G) 152 Maueh Twlns-Errol Flynn May 8/37. ... 120. Apr. 17/37
(Exploitation: May 29/37, p. 68: June 26/37, p. 121; Jaly 3/37, p. 68: Nov. 6/37, p. 59;
Feb. 12/38, p. 71.)
San Quentin (G) 163 Pat O'Brien-Humphrey Bogart.. .Aug. 7/37 70. Apr. 3/37
She Loved a Fireman (G) 270.. Dick Foran-Ann Sheridan Dee. I8,'37t 57. Oct. 16/37
Shi the Octopus (G) 268 Hugh Herbert-Allen Jenkins Dee. Il/37t 54. Nov. 13/37
Slight Case of Murder, A (A)
259 Edw. G. Robinson-Jane Bryan Mar. 5/38 1. .."85. Feb. 12/38
Submarine D-l (G) 258 Pat O'Brien-George Brent Nov. 27/37t . . . 105. Nov. 13/37
(Exploitation: Dec. 18/37, p. 67; Jan. 1/38. p. 57; Jan. 29/38, p. 82.)
Talent Scout (G) 166 Donald Woods-Jeanne Madden July 24/37. ... .62. June 12/37
That Certain Woman (A) 254.. Bette Davis-Henry Fonda Sept. I8,'37t 93. Aug. 7/37
(Exploitation: Sept. 25/37, p. 69.)
That Man's Here Again (G)
175 Mary Maguire-Tom Brown Apr. 17/37 58. Mar. 27/37
They Won't Forget (A) 265... Gloria Dickson-Claude Rains Oct. 9/37t 95. June 19/37
(See production article, "The Deep South," May 8/37, p. 16; exploitation: Nov. 13/37.
p. 69: Nov. 20/37. pp. 88. 92: Jan. 1/38. p. 58.)
West of Shanghai (G) 164 Boris Karloff- Beverly Roberts. . .Oct. 30/37 65. July 17/37
(Reviewed under the title, "War Lord.")
Coming
Adventures of Robin Hood Errol Flynn-O. de Havilland May I4,'38t
(See production article. Dec. 25/37, p. 14.)
Beloved Brat (G) 267 Bonita Granville-Dolores Costello. .Apr. 30,'38t 62. Feb. I9.'l«
Fools for Scandal (G) Farnand Gravet-Carole Lombard . .Apr. I6,'38t. . .*85. Mar. 19/38
Mr. Chump Johnnie Davis-Lola Lane
Mystery of Hunting's End Dick Purcell-Ann Sheridan May 2I/38T
(See "In the Cutting Room," Dec. 11/37.)
Secrets of an Actress Kay Francis-George Brent
Terehy Blane In Panama Paul Kelly-Lola Lane May 7,'38t
(See "In the Cutting Room." Feb. 12/38.)
When Were You Born? Anna May Wong
Women Are Like That 261. ..Kay Franels-Pat O'Brien Apr. 23/38T . . - . 78
(See "This Woman Is Dangerous," "In the Cutting Room," Oct. 23/37.)
FRANK NORTON
(Greek Dialogue, English Titles) Running Time
Title Star Rel. Date Minutes Reviewed
Far from the Crowd Mary Tsagonis Apr. 7/37 82
Ftohea Toy Mpoam Vasoula Manolldoy Sept. 5/37t 96
Greece of 1938 Newsreels Jan. 9/38t 90
Kalnaurgea Zoa Rita Karmen Nov. 7/37t...M5
Reborn Elene Papadake Deo. 5/37t 90
True Love Sophea Domogloy Oct. 3/37t....85
GB PICTURES
Running Time
Title Star Rel. Date Minutes Reviewed
Girl Was Young, The (G) 7004. Nova Pilbeam- Derrick de Marney. .Feb. I7,'38t. ..76. Dec. 11/37
(Reviewed under the title, "Young and Innocent.") (See production article, Oct. 30/37,
P. 16.)
I Was a Spy (re-issue) (G)
7013 Madeleine Carroll- H. Marshall.. .Jan. l/38t 89. Sept. 23/38
King Solomon's Mines (G)
3618 Cedrie Hardwicke- Roland Young . Aug. 26/37 76. July 3/37
(See production article. May 22/37. p. 16.)
Look Out for Love 7002 Anna Neagle-T. Carminati Jan. I5,'38t
Non Stop New York (G) 7001. .Anna Lee-Desmond Tester Nov. I7,'37t 70. Oct. 2/37
(Exploitation: Mar. 12/38, p. 65.)
Sailing Along (G) 7003 Jessie Matthews- Roland Young. ..Mar. I5,'38t 87. Feb. 12/38
Sez O'Reilly to MacNab (G) . .
3602 Will Fyffe-Will Mahoney Nov. 20/37 83. July 17/37
(Reviewed under the title, "Said O'Reilly to McNab.")
Silent Barriers (G) 3608 Richard Arlen-Lilll Palmer Apr. 29/37 83. Feb. 27/37
(See "The Great Barrier," production article, Feb. 6/37, p. 10; exploitation: Apr. 3/37,
p. 65; May 1/37, p. 81; June 26/37, p. 121; July 17/37, p. 90; July 24/37, pp. 79.
81; Aug. 7/37, p. 94; Sept. 4/37, p. 96.)
Talk of the Devil (G) 3607 Ricardo Cortez-Sally Eilers June 1/37 76. May 22/87
Tenth Man, Tha (G) 3622 John Lodge-Antoinette Collier May 15/37 65. Aug. 29/38
To the Victor (G) 7005 Will Fyffe-John Loder Mar. l/38t 78. Feb. It/38
Two of Us 3619 Jack Hulbert-Glna Malo July 10/37 64
Where There's a Will 3624 Will Hay July 26/37 74
wife of General Ling (G) 7015. Griffith Jones-Adrienne Renn Feb. l/38t 70. Feb. 8/38
Coming
Asking for Trouble Jessie Matthews
Empty World Nova Pilbeam
Girl Must Live, A Lilll Palmer-Margaret Leekwood
Illegal Holiday John Ledge- Margaret Lockwood
Show Goes On, The Anna Neagle-T. Carminati Apr. I5,'38t
Strange Boarders ..Torn Walls-Renee Saint Cyr
Unconquered Woman Anna Lea
Wedding Dream Nova Pilbeam
GRAND NATIONAL
Running Time
Title Star Rel. Date Minutes Reviewed
Dr. Syn (G) 3603 Geo. Arliss-Margaret Lockwood. . .Oct. 15/37 81. Sept. 18/37
Floating City No. I (re-Issue) .Leslie Fenton-Conrad Veldt Apr. I,'38t
Gangway (G) 3605 Jessie Matthews-Nat Pendleton.. .Sept. 1/37 88. Aug. 28/37
Running Time
Title Star Rel. Date Minutes Reviewed
Bank Alarm 139 Conrad Nagel-Eleanor Hunt June 25/37 61
Boots of Destiny 204 Ken Maynard-Claire Dodd ..Sept. 3/37t 58'/i
Damaged Goods 175 Pedro de Cordoba Aug. 21/37 59. Jaly 19/37
Forever Yours (G) 155 Benjamino Gigll May 18/37. . .70(4. Jffne 12/87
Frontier Town 220 Tex Ritter Nov. I»,'37f 58
Girl Said No, The (G) 2IO...Robt. Armstrong-Irene H ervey ... Sept. 3/37t. .76'/i.May 2f/S7
Gold Racket, The (G) 138 Conrad Nagel-Eleanor Hunt Apr. 10/37. . .SS'/a • May 1/37
Here's Flash Casey (G) 211. ..Eric Linden-Boots Mallory Oct. 22/S7t 58.0et. t/37
Hideout in the Alps 199 Jane Baxter-Anthony Bushell July 23/37 75. Oct 18/38
(Reviewed under the title, "Dusty Ermine.")
Hlttin' the Trail 149 Tex Rltter-Jerry Bergh Apr. 3/37 56
Juggernaut (A) 154 Boris Karloff-Joan Wyndham Apr. 30/37 64. Oct. 17/88
Killers of the Sea (G) 135 Capt. Wallace Casewell May 8/37 49. May 15/37
Love Takes Flight (G) 206 Bruce Cabot- Beatrice Roberts Sept. I7.'37t 71. Aug. 7/87
Man in the Mirror, The (A)
112 E. E. Horton-Genevleve Tobin ..Apr. 24/37. . .71'/.. Jan. 18/57
Mr. Boggs Steps Out (G) 216.. Stuart Erwin-Helen Chandler Nov. 1 2/37 1 68. Nov. 20/37
Mystery of the Hooded Horse-
men 151 Tex Ritter-lris Meredith Aug. 6,*37 68
Renfrew of the Royal Mounted
(G) 212 James Newill-Carol Hughes Oct. 8/37t 57. Oct 10/37
Riders of the Rockies 150 Tex Rltter-Louise Stanley July 2/37 56
Shadow Strikes, The (G) 202. .Rod La Rocque-Lynn Anders Sept. I0.'37t . .61 ' a July 17/37
Sing, Cowboy, Sing (G) 145... Tex Ritter-Louise Stanley May 22/37 59. June 8/37
Small Town Boy (G) 205 Stuart Erwin-Joyce Compton Sept. 24/37t 61. Dee. 4/37
(Exploitation: Oct. 16/37, p. 84.)
Something to Sing About (G)
210 James Cagney-E. Daw Sept. 30,'37t 93. Sept 4/37
Spirit of Youth (G) 299 Joe Louis-Edna Mae Harris Dec. 29/37t. . . .66. Jan. 6/88
(Exploitation: Feb. 19/38, p. 82.)
Sweetheart of the Navy 203 Eric Linden-Cecilia Parker June 8/37t 6l'/3
Swing It Sailor (G) 215 Wallace Ford-Isabel Jewell Nov. 5/37t. •■ 63. Nov. 13/37
Tex Rides with the Boy Scouts
(G) 214 Tex Ritter Oet. 29/37T. .. .66. Nov. 8/37
Trailin' Trouble 208 Ken Maynard Sept. 24/37t 57
Two Who Dared (A) 113 Anna Sten-Henry Wiicoxon May 8/37 73. June 6/88
(Reviewed under the title, "A Woman Alone.")
Wallaby Jim of the Islands
213 Geo. Houston-Ruth Coleman Oct. I5.'37t 61. Mar. 6/37
Coming
Death Takes a Cruise
Don't Lead With Your Heart.. Anna Sten
Flash Casey, Candid Cameraman. Eric Linden
Gorgeous Anna Sten
Honolulu Honeymoon ,
King of the Sierras 207 Rex Shiek
Love Me Again Anna Sten
Love Runs into Money
Murder at the Rancho Ken Maynard
Orchid Girl Anna Sten
Painter in the Sky
Renfrew Rides North James Newlll
Rollin' Plains 217 Tex Ritter
Shadow Murder Case, The Rod La Roeque-Astrld Allwyn
(See "In the Cutting Room," Jan. 8/38.)
Snow Covered Wagons
Spy of Napoleon (G) R. Barthelmess-D. Haas 98. Oet. 10/38
Utah Trail Tex Ritter
Wallaby Jim In Trouble George Houston
April 2 , 1938
MOTION PICTURE HERALD
.65
(THE RELEASE CHART~CCNTSE>>
GUARANTEED
Title Star Rel.
Luck of the Irish Richard Hay ward Mar.
This Is China Doe.
Coming
Early Bird. The Richard Hoy ward
Irish and Proud of It Richard Hayward
leaine Gaby Morlay
HOFFBERG
Title Star Rel.
Ada Don't Do That Polish Film Oet.
Business In Distress Czech Film Oct.
Kathleen (G) Sally O'Neil-lrlsh Cast Jan.
Loves of DuBarry Gltta Alpar Mar.
Old Curiosity Shop, The (G) ... Charles Dickens Story Dee.
Phantom of Santa Fe Nina Quartaro- Norman Kerry... .Aug.
Sons of the Lark Czech Film Dee.
Student's Romanes, The (G)...Patric Knowles Oet.
Velee of India Hoefller Expedition Jan.
Coming
Hotel Paradise Swedish Film
Invitation to the Waltz Lilian Harvey
Trail of Jaguar Adventure Film
Volga Boatman, The Pierre Blanchar
Running Time
Date Minutes Reviewed
IS/38t....63
l/37t....68
Date
IS,
15,'
22,
30,
12,
I,
8,'
10.
28.
Running Tlma
Minutes Reviewed
37t.. .82
37T....90
'38t 75. Feb. 19/38
'38t....78
37t....74.Feb. 2/35
37t....75
37t 90
37t....78.Aug. 10/35
38t.. .70
29/37t....78.0et.
30/37 69. July
l4/38t....73.Jan.
l/37t 72. Oct.
2/37 90. Apr.
2l/38t....95.Dee.
7/38t.
18/37.
4/38t.
I7.'37t.
26/38
I3/S7
23/S7
24/87
15/38
2/37
28/34
18/37
.71. Dee. 18/37
. .70. June
..95. Feb.
..73. Sept.
28/37
26/38
11/87
6/37... .105. Mar. 2/35
.82.
.74.
.55.
.90.
. . Nov.
. . Apr.
. . Apr.
. . Feb.
l9/37t.
30/37..
23/37..
..94. Nov.
.117. Apr.
..67. Feb.
HUNGARIA
Title Star
Affair of Honor Gy Kabos
All Men Are Wild Paul Javor
Anniversary Imre Raday-lda Tarty
Bride from Teroeke Paul Javor
Rel.
....Sept.
Oet
. . Dec.
.. .Oet
Eighty Miles an Hour Gy Kabot-M. Erdely Nov.
Exception Granted Imre Raday-Klarl Telnay June
Hotel Springtime Gy Kabos-Anna Tekes Nov.
I Picked You for My Husband. .Paul Javor Nov.
It Happened In Budapest Gy Kabos-Zlta Perezel Sept.
Man Sometimes Errs A. Tekes- A. Pager Feb.
Pay, Madame Paul Javor May
Sport of Love, The Gy Kabos-lda Turay Dee.
Sutyl, the Lueky Child Adam Klarl Jan.
Two Prisoners Paul Javor Oct
Village Rogue, The M. Dayka-Z. Gregor Jan.
IMPERIAL
Title Star Rel.
Dead March, The (A) Boake Carter Sept
Dynamite Delaaey Weldon Heyburn ' Jan.
With Pleasure, Madame Conrad Nagel-Marta Labarr Apr.
Coming
Date
II,
21.
10,
I,
is;
II.
so;
4.
21,
4/
30/
24,
11/
12/
21.
Running Time
Minutes Reviewed
37t 9 rls
'37t 9 rls
37t 10 rls
37t 10 rls
37t 8 rls
37 9 rls
37t 10 rls
S7f 9 rls
37t 9 rls
38t 10 rls
37 8 rls
37t 8 rls
S8t 9 rls
37t 10 rls
38t....l0 rls
H/38t..-l05.Feb.
28/38t...*75.Jan.
4/37.... 119. June
l/38t 81
20/37
10/37
6/37
12/38
22/38
12/37
Back from Rene
Beauty Racket .
Deerslayer
Honor Among Women.
Night of Crime
Sky Girl
27/37.. ..69. Aug.
3l/37t....89.Jan.
3/37t....72.Dee.
9/37 89. July
28/37
8/38
4/37
3/37
4/37
56.)
2/37
METRO-GOLDWYN-MAYER
Running Time
T"»e Star Rel. Date Minutes Reviewed
Arsene Lupin Returns (G) 824. Virginia Bruee-Melvyn Douglas. .. Feb. 25/38t 81. Jm. SaVM
Bad Guy (G) 743 Bruce Cabot- Virginia Grey Aug.
Bad Man of Brimstone (G) 812. Wallace Beery- V. Bruee Dee.
Beg, Borrow or Steal (B) 814.. Frank Morgan-Florenee Rite Dee.
Between Two Women (0) 737. . Virginia Bruce- Fraaehet Tone.... July
(Exploitation: Jan. 1/38, p. 58.)
Big City (A) 801 Speneer Traey-Lulse Raiser Sept 3/37T. .. .80. Sept.
(Exploitation: Dee. 4/37, p. 72: Dec. 11/37, p. 78; Dee. 18/37, p. 64; Dec. 25/37, p.
Bride Were Red, The (Q) 804. .Joan Crawford- Franehot Tone Oet 8/37t. . . 103. Oet.
(Exploitation: Nov. 13/37, p. 62; Nov. 20/37, p. 92; Dee. 11/37, p. 78.)
Broadway Melody of 1938 (G)
739 Eleanor Powell- Root. Taylor Aug. 20/37 110. Aug. 21/37
(Exploitation: Nov. 13/37, p. 62.)
Captains Courageous (8) 717... F. Bartholomew-Spencer Tracy June 25/37 1 16. Apr. 3/37
(See production artlele, Apr. 24/37, p. 12; exploitation: May 15/37, p. 94: July 31/37.
p. 82; Aug. 7/37, pp. 91, 92; Aug. 21/37, pp. 76, 78; Aug. 28/37, p.- 97: Sept. 4/37,
PP. 95, 97; Oet. 2/37, p. 77.)
Conquest (A) 805 Greta Garbo-Charles Beyer Oet. 22/37f ... 1 1 2 . Oct. 30/37
(Exploitation: Dee. 4/37, p. 70: Oct. 11/37, p. 76; Jan. 8/38, p. 82.)
Day at the Races, A (G) 730. .Marx Brothers-Allan Jones June 11/37. ... II I .June 19/37
(See production artlele, Apr. 24/37, p. 12: exploitation: May 15/37, p. 94; July 10/37,
p. 86: July 17/37, p. 89; Apr. 7/37, p. 91; Oct. 16/37, p. 84; Jan. 22/38. pp. 64, 67.)
Double Wedding (G) 807 William Powell-Myma Ley Oet l5/37t. . . .87. Sept. 25/37
(Exploitation: Dec. 11/37, p. 77; Jan. 8/38, p. 82; Mar. 19/38. p. 74.)
Emperor's Candlesticks, The
<G) 733 William Powell-Lultt Ralner July
Everybody Sing (Q) 819 Allan Jones-Judy Garland Feb.
Firefly. The (G) 80S Jeanette MaeDenald-Allan Jeati . Nov.
(Exploitation: Dee. 4/37, pp. 71, 76; Dec. 25/37, pp. 55, 58: Jan
First Hundred Years, The (G)
826 Robt. Montgomery- V. Bruee Mar. 11/381.
Girl of the Golden West (G) 827. Jeanette MacDonald-N. Eddy Mar. I8/S8t.
(See production article, Feb. 5/38, p. 16.)
Good Earth, The (A) 741 Paul Munl-Lulse Ralner Aug. 6/37..
(See production artlele, July 11/36, p. 76: exploitation: Feb. 6/37, p.
p. 85; Apr. 3/37, p. 69; May 1/37, p. 83: May 15/37, pp. 96, 99: June 12/37,
July 10/37, p. 87; Aug. 7/37, pp. 90, 92; Sept. 18/37, pp. 82, 85; Oet 2/37, p. 76;
Oet. 9/37, p. 67: Oct 23/37, p. 82: Jan. 15/38, p. 64; Java. 29/38, a. 84.)
Good Old Soak (G) 728 Wallace Beery-Betty F urn ess Apr. 23/37 76. Apr. 24/37
(Exploitation: May 29/37, p. 67; June 26/37, p. 121.)
Running Time
Title Star Rel. Date Minutes Review**
Hell Divers (re-issue) (G) Clark Gable- Wallace Beery June 4/37 109. Dec. 28/31
Judge Hardy's Children (G)
828 Lewis Stone-Mickey Rooney Mar. 25/38t. . . .77. Mar.
Last Gangster, The (A) 810... Edw. G. Robinson-Rose Stradner. . Nov. I2,'37t 81. Nov.
(Exploitation: Feb. 26/38, p. 69; Mar. 5/38, p. 60.)
Live, Love and Learn (G) 808. .Robt. Montgomery- R. Russell Oct.
London by Night (G) 740 George Murphy-Rita Johnson July
Love Is a Headache (G) 821... Gladys George- Franehot Tone Jan.
Madame X (A) 806 Gladys George-Warren William. . .Oct.
Manhattan Melodrama
(re-issue) (G) C. Gable-M. Loy-W. Powell July
Mannequin (G) 820 Joan Crawford-Spencer Tracy Jan.
(Exploitation: Feb. 5/38, p. 86: Mar. 26/38, p. 70.)
Man-Proof (A) 817 Myrna Loy-Franchot Tone Jan.
Married Before Breakfast (G)
736 Robt. Young- Florence Riee June
Merrily We Live (G) 825 Constance Bennett-Brian Aherne.Mar.
My Dear Miss Aldrich (G) 803. Edna May Oliver-W. Pldgeon. .Sept.
Naughty Marietta (re-issue)
(G) Jeanette MacDonald-E. Eddy Aug.
(Exploitation: Dec. 25/37, p. 56.)
Navy Blue and Gold (G) 81 1.. Lionel Barrymore-Robt. Young
Night Must Fall (A) 727 Robt. Montgomery- R. Russell.
Nobody's Baby (G) 729 Patsy Kelly-Robt. Armstrong..
Of Human Hearts (G) 822 Walter Huston-James Stewart.
Paradise for Three (G) 818 Frank Morgan-Robt. Young Jan.
Parnell (G) 722 Clark Gable- Myrna Loy June
(See production article, Feb. 13/37, p. 16.)
Port of the Seven Seas 829 Wallace Beery-M. O'Sulllvan Apr.
(See "Madelon," "In the Cutting Room," Jan. 15/38.)
Pick a Star (G) 735 Jack Haley-Patsy Kelly May 21/37 70. Apr. 24/37
Romeo and Juliet (G) 1 100. ... Norma Shearer-Leslie Howard Apr. 16/37 127. July 17/38
(See production article. Mar. 28/36, p. 16; exploitation: Jan. 9/37, p. 68; Jan. 23/37,
p. 79; Jan. 30/37, p. 83; Feb. 6/37, p. 77; Apr. 17/37, pp. 78, 79; Apr. 24/37, p. 94;
May 1/37, p. 80; May 8/37, p. 74; May 29/37, p. 70: June 26/37, pp. 118, 119, 123;
July 3/37, pp. 69, 70; July 17/37, p. 91; July 24/37, p. 80: July 31/37, p. 80.)
Rosalie (G) 816 Eleanor Powell-Nelson Eddy Dec. 24/37t . . . 122. Dee. 25/37
(See production article, Nov. 6/37, p. 34.)
Saratoga (G) 742 Clark Gable-Jean Harlow July 23/37 94. July 24/37
(Exploitation: Aug. 28/37, p. 98.)
Song of the City (G) 724 Dean Jeffries-Margaret Lindsay. .Apr.
They Gave Him a Gun (A)
731 S. Tracy-G. George-F. Tone May
Thirteenth Chair, The (G) 732. Madge Evans-Henry Daniel! May
Thoroughbreds Don't Cry (G)
813 Mickey Rooney-Judy Garland Nov.
(Exploitation: Feb. 26/38, p. 69.)
Topper (G) 738 Constance Bennett-Cary Grant July 16/37 97. July 17/87
(Exploitation: Aug. 21/37. p. 75; Oct. 2/37. pp. 76, 77; Oct. 23/37, p. 84; Oet 30/37,
p. 86; Nov. 29/37, p. 82; Dec. 11/37, p. 76; Dec. 18/37, p. 69; Jan. 22/38, p. 66; Feb.
19/38, p. 86.)
Trader Horn (re-Issue) (G) ... Harry Carey- Edwins Booth May reissue 126. Jan. 24/31
Way Out West (G) 734 Laurel and Hardy Apr. 16/37 64. Jan. 2/87
(Exploitation: July 17/37, p. 92.)
Women Men Marry. The (A)..
802 J. Hutchinson -George Murphy Sept. 1 0/37 1
Yank at Oxford, A 823 (Q) Robt. Taylor-M. O'Sulllvan Feb. I S.'SSt
(Exploitation: Mar. 12/38, pp. 63, 64; Mar. 19/38, p. 78.)
You're Only Young Once (G)
815 Lewis Stone-Mickey Rooney Dee. I0.'37t 77. Nov. 27/37
Coming
Lord Jeff F. Bartholomew- M ickey Rooney
Marie Antoinette Norma Shearer-Tyrone Power
(See production article, Mar. 26/38, p. 16.)
Swiss Miss 830 Laurel and Hardy Apr. 29/38t
(See production article, Feb. 26 / 38, p. 16.)
Test Pilot 831 C. Gable-M. Loy-S. Tracy Apr. 22/38t
(See "In the Cutting Room," Jan. 8/38.)
Three Comrade* Robt. Taylor- Margaret Sullavaa . .May
(See "In the Cutting Room," Mar. 12/38.)
Toy Wife, The Luise Rainer-Melvyn Douglas June
2/37.
.69 Mar. 27/87
14/37 94. May
7/37 66. May
15/87
8/37
26/37t....80.Nov. 20/37
Running Time
Date Minutes Reviewed
l5/37t....73.Sept 11/37
2/38t....80
15/37 90
.61. Sept 11/87
.103. Jan. 29/88
6/38t.
3,'38t
Yellow Jack R. Montgomery- Virginia Bruce .. May 20, '38t.
MONOGRAM
2/37 89. July
4/S8t....9I.Jan.
.131 .July
P. 70.)
5/37t..
. 15/38,
. ..73. Mar.
. . 121 .Mar.
3/37
22/38
24/37
12/38
19/38
.139. Feb. 6/37
72; Feb. 20/37,
P. 94;
Title Star Rel.
Atlantic Flight (G) Dlek Merrill-Paula Stone Aug.
Blazing Barriers (G) Edw. Arnold, Jr.-F. MeKlnney. . . July
Boy of the Streets (G) Jackie Coeper- Maureen O'Connor. . Dec.
(Exploitation: Jan. 8/38, p. 82; Jan. 15/38, pp. 65, 70: Mar.
P. 74.)
Bride for Henry, A (G) Anne Nagle-Warren Hull Sept
Code of the Rangers Tim MtCoy
County Fair (G) John Arledge-Mary Lou Lender. .. Nov.
Danger Valley Jack Randall-Louis Wilde Nov.
Federal Bullets (G) Terry Walker-Mllburn Stone Oet
God's Country and the Man. ...Tom Keene Sept.
Hoosler Schoolboy (G) Mlekey Rooney-Anne Nagel July
Land of Fighting Men Jack Randall Mar.
Legion of Missing Men Ralph Forbes July
Luck of Roaring Camp Owen Davis, Jr.-Joan Woodbury. . Nov.
My Old Kentucky Home (G)... Grant Richards- Evelyn Venable. . . Feb.
Outer Gate Ralph Morgan-Kay Llnaker Aug.
Painted Trail (G) Tom Keene Feb.
Paradise Isle (G) Warren Hull-Movlta July
(Exploitation: Sept. 18/37, p. 83.)
Port of Missing Girls (G) Judith Allen-Mllburn Stone Feb.
Riders of the Dawn (G) Jack Randall-Peggy Keys July
Romance of the Roekles Tom Keene-Beryl Wallace Dee.
Rose of the Rio Grande Movlta- John Carroll
(See "In the Cutting Room," Feb. 19/38.)
Running Time
Date M Inutes Reviewed
25/37f....59.Sept 25/87
4/37t....65.Nov. 20/37
8/37t....76.Dee. 11/87
5/38, p. 60; Mar. 19/38.
29/37t 58. Oet 2/37
Mar. 9/881..
24/37t....72.Nov. 20/87
3/37t....53
30/37t 6 1. Oet. 30/37
2/S7t....5«
7/37t....62.July 3/87
2S/38t
28/37t....62
I7,*37t....59
9/38t....72.Feb. 12/88
4/37t....62
l6/38t 50. Mar. 19/38
2l/37t....73.Aug. 14/37
23/38t....65.Mar. 3/88
l4/37t....55.Aug. 21/87
l5/37t.. ..53
Mar. 16,'SSt..
66
MOTION PICTURE HERALD
April 2 , 1938
(THE RELEASE CHACT—CONT'E)
Running Time
Title Star Rel. Date Minutes Reviewed
Saleslady (G) Anne Nagel-Weldon Heybura Feb. 2,'38t 65. Jan. 29/38
Shadows of the Orient (G) Regis Toomey- Esther Ralston Aug. I8,'37t 69
Stars Over Arizona (G) Jack Randall-Kathleen Elliot Sept 22/37t . . . . 62 . Sept 25,'37
Telephone Operator Judith Allen-Grant Withers Dee. 8/37t 62
Thirteenth Man Weldon Heyburn-I. Courtney June 30,'37t 70
West of Rainbow's End Tim McCoy-Nora Lane Jan. I2.'38t 57
Where Trails Divide Tom Keene Oct. I3,'37t 59
Where the West Begins Jack Randall Feb.
Coming
Circus Comes to Town Apr.
Female Fugitive Evelyn Venable-Craig Reynolds. . .Apr.
(See "In the Cutting Room," Mar. I9.'38.)
Marines Are Here, The May
Phantom Ranger, The Tim McCoy Apr.
Romance of the Limberlost Milburn Stone
Two Gun Justice Tim McCoy May
2/38t.
20,*38t.
6.'38t.
4/38t.
6,'38t.
I3,'38t.
PARAMOUNT
Running Time
Rel. Date Minutes Reviewed
.Oct. 29,,37t....98.Sept. 25,'37
I2.'37t 90. Nov. 6,'37
...Feb. I8.'38t 90. Feb. I2.'38
...Aug. 6/37t....67.Aug. 7, '37
....Nov. !9,'37t....82.Nov. 20,'37
25/38t.
IO/37t.
4,'38t.
24, '37t..
I8,'38t..
7,'38t..
25, '38t..
Il,'38t..
I7,'37t..
I7,'37t..
P. 97.)
I6,'37t..
. 126. Jan.
73; Feb.
.64. Sept.
*66.Mar.
.60. Nov.
.56. Feb.
.70. Mar.
.67. Dec.
I5,'38
26,'38,
1 1. '37
12. 'S8
6,'37
I2.'38
5,'38
I8.'37
Title Star
Angel (A) 3714 Marlene Dletrich-H. Marshall
(Exploitation: Jan. 29. '38, p. 84.)
Artists and Models (G) 3702... Jack Benny-Gall Patrlek Aug. I3,'37t 97. Aug. 7,'37
(Exploitation: Sept. 1 8/37, p. 83: Nov. 27/37, pp. 79, 84; Dee. 4/37, p. 72; Jan. 15/38,
P. 64.)
Barrier, The (G) 3716 Leo Carrillo-Jean Parker Nov,
(See production article, Sept. 18/37, p. 14.)
Big Broadcast of 1938 (G) 3730. W. C. Fields-Martha Raye..
(See production article, Nov. 20/37, p. 14.)
Blonde Trouble 3701 Johnny Downs-E. Whitney..
Blossoms on Broadway (G)
3718 Edward Arnold-Shirley Ross.
(See production article, Sept. 25/37, p. 16.)
Bluebeard's Eighth Wife (A) . .Claudette Colbert-Gary Cooper Mar. 25/38t. . .*84. Mar. 26/38
Born to the West 3721 John Wayne-Marsha Hunt Dee.
Buccaneer, The (G) 3728 Fredrlc March-Franciska Gaal Feb.
(See production article, Oct. 23/37, p. 14; exploitation: Feb. 12/38
p. 68; Mar. 5. '38, p. 61; Mar. 12/38, p. 64; Mar. 26/38, p. 68.)
Bulldog Drummond Comes Back
(G) 3725 J. Barrymore-Louise Campbell. .. .Sept.
Bulldog Drummond's Peril (G).J. Barrymore-Louise Campbell Mar.
Bulldog Drummond's Revenge
(G) 3725 J. Barrymore-Louise Campbell.... Jan.
Cassldy of Bar 20 (G) 3756. ..Wm. Boyd-Frank Darien Feb.
Dangerous to Know (A) 3732... Anna May Wong-Akin Tamlroff. . Mar.
Daughter of Shanghai (G) 3722. Anna May Wong-Chas. Bltkford. . . Dec.
Double Or Nothing (G) 3707... Bing Crosby-Martha Raye Sept. 1 7/37 1 95. Aug. 21/37
(Exploitation: Oct. 23/37, p. 82; Oct. 30/37, p. 84; Nov. 20/37,
Easy Living (G) 3652 Jean Arthur. Edw. Arnold July I6/37T 88. July 10/37
Ebb Tide (A) 3719 Oscar Homolka- Frances Farmer. . .Nov. 26/38t 94. Oct. 2/37
Every Day's a Holiday (A)
3726 Mae West-Edmund Lowe Jan. l4/38f. . . .80. Dec. 25/37
(Exploitation: Mar. 12/38, pp. 62, 64, 66.)
Exclusive (G) 3653 F. MacMurray-Frances Farmer. . .July 30/37 85. July 31/37
Forlorn River (G) 3650 June Martel-Larry Crabbe July 2/37 56. July 3/37
Great Gamblnl, The (G) 3648. Akim Tamlroff- Marian Marsh June 25/37 70. July 24/37
High. Wide and Handsome (G)
3710 Irene Dunne-Randolph Scott Oet. t/37t... 112. July 24/37
(Exploitation: Dec. 4/37, p. 70; Jan. 1/38, p. 59; Jan. 22/38, p. 67; Jan. 29/38, p. 84.)
Hills of Old Wyoming (G)
3669 William Boyd-George Hayes Apr. 16/37 79. Apr. 17/37
Hold 'Em Navy (G) 3715 Lew Ayres-Mary Carlisle Nov. 5/37t . . . . 67. Oct. 23/37
Hopalong Rides Again (G)
3753 William Boyd-George Hayes Sept 8/37t . . . .65. Aug. 21/37
Hotel Haywire (G) 3645 Leo Carrlllo-Mary Carlisle June 4/37 66. May 22/37
I Met Him In Pari* (G) 3644. Claudette Colbert-M.Douglas May 28/37 86. May 29/37
(Exploitation: Oct. 9/37, p. 67.)
Internes Can't Take Money (A)
3639 Barbara Stanwyck-Joel MeCrea.. .Apr. 9/37 79. Apr. 17/37
(Exploitation: Aug. 28/37, p. 98.)
King of Gamblers (A) 3640. ..Lloyd Nolan-Claire Trevor Apr. 23/37 78. Apr. 24/37
Last Train from Madrid (G)
3646 Lew Ayres-Dorothy Lamour June
Love on Toast 3720 Stella Ardler-John Payne Dee.
Make Way for Tomorrow (G)
3641 Beulah Bondl-Victor Moore Apr. 30/37 92. May 1/37
(Exploitation: July 24/37, p. 80; July 31/37, p. 82; Sept 11/37, p. 84; Sept. 25/37,
pp. 69, 70; Oct. 30/37, p. 88; Nov. 20/37, p. 92.)
Midnight Madonna (G) 3649. ..Warren Wllliam-Mady Correll July 2/37 65. June 12/37
Mountain Musle (G) 3647 Bob Burns-Martha Raye June 18/37 77. June 19/37
(Exploitation: July 17/37, p. 89; July 24/37, pp. 79, 81; Aug. 7/37, pp. 90, 92; Sept. 4/37,
p. 95; Sept. 18/37, p. 86; Oct. 23/37, p. 84; Dee. 4/37, p. 72.)
Murder Goes to College (G)
3633 Roscoe Karns-Marsha Hunt Mar. 5/37 71. Mar. 6/37
Night Club Scandal (G) 37l7..Lynne Overman-J. Barrymore Nov. I9/37t 70. Oct. 23/37
Night of Mystery. A (A) 3643. Roscoe Karns-Ruth Coleman May 21/37 75. May 22/37
North of the Rio Grande (G)
3670 William Boyd-George Hayes June 25/37 70. June 26/37
On Such a Night (A) 3704 Karen Morley-Grant Richards. . . . Aug. 27/37T... .73. Aug. 21/37
(Exploitation: Nov. 6/37, p. 66.)
Partners In Crime 3711 Lynne Overman- Roscoe Karni Oet.
Partners of the Plains (G) 3755. Wm. Boyd-George Hayes Jan.
Plainsman, The (G) 3624 Gary Cooper-Jean Arthur Jan.
(Exploitation: Jan. 30/37, p. 85; Feb. 20/37, p. 82; Feb. 27/37,
Mar. 13/37, p. 80; Mar. 20/37, pp. 78, 82; Mar. 27/37, pp. 80,
Apr. 24/37, p. 93: May 29/37, p. 68; Aug. 21/37, p. 75.)
Romance In the Dark (G) 3731. Gladys Swarthout-John Boles Mar. 4/38t . . . .80. Feb. 19/38
Rustler's Valley (G) 3671 William Boyd-George Hayes July 23/37 60. July 10/37
Scandal Street (G) 3729 Lew Ayres-Loulse Campbell Feb. I l/38t. . . .62. Feb. 12/38
She Asked for It (G) 3708 Wm. Gargan-Orlen Hay ward Sept. I7,'37t. . . .68. Sept. 4/37
11/37 77. June 12/37
3/37t....65
8/37t....62
28/38t....68.De». 11/37
I/37....II3.NOV. 28/36
p. 83; Mar. 6/37, p. 91 ;
82, 83; Apr. 3/37, p. It;
Running Time
Title Star Rel. Date Minutes Reviewed
She's No Lady (G) 3703 Ann Dvorak-John Trent Aug. 20/37t 62. Aug. 7/37
Sophie Lang Goes West (G)
3706 Gert. Michael-Larry Crabbe Sept IO/37t 65. Sept 4/87
Souls at Sea (G) 3705 Gary Cooper-George Raft Sept. 3/37t 92. Aug. 14/87
(See production article, Jan. 30/37, p. 16; Jan. 8/38, p. 81; Feb. 19/38, p. 82.)
Texas Trail (G) 3754 William Boyd-George Hayes Nov. 26/37t. . . .63. Oet »/S7
This Way Please (G) 3712 C. (Buddy) Rogers-Betty Grable. .Oct. I5.'37t 63. Sept 18/37
Thrill of a Lifetime (G) 3727. Eleanore Whitney-Johnny Downs. .Jan. 2I/38T 72. Nov. 13/87
Thunder Trail (G) 3713 Gilbert Roland-Marsha Hunt Oet 22/37T 58. Oet 2/37
(Exploitation: May 29/37, p. 67.)
Tipoff Girls (G) Lloyd Nolan-Mary Carlisle Apr. l/38f. . .*60. Mar. 19/38
True Confession (A) 3723 C. Lombard-Fred MaeMurray Dee. 24/37t 84. Nov. 20/87
Turn Off the Moon (Q) 3642... C has. Ruggles- Eleanore Whitney.. May 14/37 80. May 29/37
Wells Fargo (G) 3724 Joel McCrea-Frantes Dee Dee. 3l/37f. . .115. Dee. M/37
(Exploitation: Jan. 1/38, p. 58; Jan. 8/38, p. 81; Jan. 29/38, p. 83; Feb. 5/38, p. 83;
Feb. 19/38, p. 85; Feb. 26/38, p. 70; Mar. 5/38, p. 60; Mar. 12/38, pp. 62, 64;
Mar. 19/38, p. 75; Mar. 26/38, p. 70.)
Wild Money 3651 Edward Everett Horton July 9/37 69
Coming
Bar 20 Justice Wm. Boyd-Russell Hayden
Booloo Colin Tapley-Suratna Asmaka
College Swing Martha Raye-Burns & Allen Apr. 29/38t
(See "In the Cutting Room," Feb. 12/38; exploitation: Mar. 26/38, p. 71.)
Cocoanut Grove F. Mac Murray- Harriet Milliard
(See "In the Cutting Room," Mar. 26/38.)
Doctor Rhythm Blng Crosby- Beatrice Llllla
(See "In the Cutting Room," Jan. 15/38.)
Heart of Arizona 3757 Wm. Boyd-Natalle Moorhead Apr. 22/38t
(See "In the Cutting Room," Jan. 22/38.)
Her Jungle Love (G) Dorothy Lamour- Ray Mllland Apr. I5,*38t . . *78. Mar. 26/38
Hunted Men Lloyd Nolan-Mary Carlisle May 20/38t
(See "Crime Gives Orders," "In the Cutting Room," Mar. 26/38.)
Men With Wings Fred MacMurray-Ray Milland
Professor Beware Harold Lloyd-Phyllls Welch May I3,'38t
(See production article, Feb. 19/38, p. 16.)
Spawn of the North George Raft-Dorothy Lamour
Stolen Heaven Gene Raymond-Olympe Bradna...May 6,'38t
(See "In the Cutting Room," Feb. 12/38.)
Texans, The Randolph Scott-Joan Bennett
Tropic Holiday Dorothy Lamour-Ray Mllland
(See "In the Cutting Room," Mar. 26/38.)
You and Me George Raft-Sylvia Sidney May 27/38t
(See "In the Cutting Room," Feb. 26/38.)
Title
Masked Devil, The
RAY KIRKWOOD
Star
.Bobby Nelson-Donald Reed —
RELIABLE
Running Time
Rel. Date Minutes Reviewed
..Apr. 4/37T
Title Star
Coming
Apache Trail Bob Custer
Frontier Fury Bob Custer
Outlaw River Rln-Tln-TIn, Jr
Prairie Terror Bob Custer
Thundering Stampede Bob Custer
Running Time
Rel. Date Minutes Reviewed
REPUBLIC
Star
Rel.
Title
Affairs of Cappy Ricks, The
(G) 6027 Walter Brennan-Mary Brian May
All Over Town (G) 6020 Olson and Johnson Sept.
Arizona Gunflghter 7121 Bob Steele-Jean Carmen Sept.
Boothlll Brigade 6328 Johnny Mack Brown-C. Roehelle. . Aug.
Boots and Saddles (G) 7106 Gene Autry-Judlth Allen Oet
Born To Be Wild (G) 7020 Ralph Byrd-Dorls Weston Feb.
Bulldog Drummond at Bay (G)
6025 John Lodge-Dorothy Mackalll July
Call the Mesqulteers (G) 71 15. Three Mesqulteers-Lynn Roberts. . Mar.
Colorado Kid (G) 7123 Bob Steele-Marian Weldon Dee.
Come On, Cowboys (G) 6317... Bob Livingston-Ray Corrlgan May
Dangerous Holiday (G) 6026. ..Ra Hould-Lynn Roberts June
Doomed at Sundown 6337 Bob Steele-Lorralne Hayes June
Duke Comes Back, The (G)
7018 Allan Lane- Heather Angel Nov.
Escape by Night (G) 7015 Wm. Hall-Anne Nagel Sept
Exiled to Shanghai (G) 7019.. June Travls-Wallaee Ford Dee.
Glamorous Night (G) 7017 Mary Ellis- Victor Jory Dee.
Gun Lords of Stirrup Basin
6336 Bob Steele- Louise Stanley May
Gunsmoke Ranch 6316 Bob Livingston-Ray Corrlgan May
Guns In the Dark 6326 Johnny Mack Brown-C. Roehelle. .Apr.
Heart of the Rockies 7111 Bob Livingston-Ray Corrlgan Sept.
Hollywood Stadium Mystery (G)
7021 Nell Hamilton-Evelyn Venable Feb.
It Could Happen to You 6016.. Alan Baxter-Andrea Leeds June
(See "In the Cutting Room," May 15/37.)
King of the Newsboys (G) 7009. Lew Ayres-Helen Mack Mar.
Lady Behavel (G) 7005 Sally Ellers-Nell Hamilton Jan.
Law Man Is Born, A 6327 Johnny Mack Brown-I. Meredith. .June
Mama Runs Wild (G) 7006 Mary Boland- Ernest Truex..
Manhattan Merry-Go- Round
(G) 7001 Phil Regan-Ann Dvorak ...
(Exploitation: Jan. 15/38, p. 70.)
Meet the Boy Friend (G)
6018 Carol Hughes-David Carlylt July
Running Time
Date Minute* Reviewed
24/37 56.Juna 5/37
8/37 61. Aug. 28/37
20/37t....56
2/37 53
4/37t....59.July 81/87
l6/38t....66.Feb. 28. "St
31/37 62. Nov.
7/38t 55. Mar.
6/37? 55. Dee.
24/37 57. May
7/37 57. July
7/37 53
13/37
5/38
18/37
29/37
31/87
29/37t....64.De». 11/87
20/37t....64.Sept 4/87
20/37t....64.Dee. 18/37
6/37f....60.May 15/37
10/37 53.
5/37 56.
14/37 56.
6/37t....56.
2l/3Bt....65.Mar.
28/37 64
5/38
.Jan.
l8/38t....68.Mar. 19/38
5/38T 70. Jan. 1/38
21/37 61
l9,'38t....67.Dee. 25/37
Nov. l3/37t....84.Nov. 13/37
12/37.. ...63. July 31/37
April 2 , 193 8
MOTION PICTURE HERALD
67
(THE RELEASE CHA.CT«C€NT*E)
Title Star Rel. Date
Michael O'Halloran (Spec.) Wynne Gibson-Warren Hull May IS,
(See "In the Cutting Room," Apr. I0,'37.)
Old Barn Dance, The (G) 7l02.Gene Autry-Smlley Burnetts Jan.
Outside of Paradise (G) 7007.. Phil Regan-Penny Singleton Feb.
Paroled— To Die (G) 7124 Bob Steele- Kathleen Elliott Jan.
Portia on Trial (A) 6001 Frieda I nescort- Walter Abel Nov.
Prison Nurse (G) 7008 Henry Wlleoxon-Marlan Marsh.. .Mar.
Public Cowboy No. I (G) 7105. Gene Autry-Ann Rutherford Aug.
Purple Vigilantes (G) 7114 Three Mesqulteers Jan.
Range Defenders (G) 6318 Bob Livingston- Ray Corrlgan June
Red Rope, The 6338 Bob Steele-Lois January July
Rhythm in the Clouds (G)
6017 Warren Hull-Patriela Ellis June
Rldln' the Lone Trail 7122.... Bob Steele-Claire Rochelle Nov.
Rootln' Tootln' Rhythm (G)
6307 Gene Autry-Armlda May
Sea Racketeers (G) 6019 Weldon Heyburn- Jeanne Madden.. Aug.
Sheik Steps Out, The (G) 6006. Ramon Novarro-Lola Lane Sept.
Springtime in the Rockies (G)
7101 Gene Autry-Polly Rowies Nov.
Thunder In the Desert 7125.... Bob Steele-Louise Stanley Feb.
Trigger Trio 7112 Ray Corrigan-Max Terhune Oct.
Wild Horse Rodeo (G) 71 13... Three Mesquiteers Dee.
Wrong Road, The (G) 7016 Richard Cromwell-Helen Mask Oct.
Yodelin' Kid from Pine Ridge
(G) 6308 Gene Autry-Betty Bronson June
Youth on Parole (G) 6022 Gordon Oliver-Marian Marsh Oet.
Running Time
Minutes Reviewed
•37 67
*38t....60.Jan.
38t 68. Feb.
38t....55.Jan.
'37 72. Nov.
38t.. ■ .67. Mar.
'37t....59.0et
'38t....58.Feb.
37 56. July
37 60
15. '38
I9,'38
I5,'38
6/37
12/38
9/37
5/38
24/37
37 62. July 3/37
37T....56
'37 60. May
'37 64. Aug.
37 66
8/37
14/87
37t....60.Nsv. 27/37
38t....56
•37t....56
'37t....56.Deo. 18/37
■37t....62.Sept. 25/37
'37 60. June 26/37
■37 62. Oet. 23/37
Coming
Arson Gang Busters 7022 Bob Livingston -Rosalind Keith... Mar.
Call of the Yukon Beverly Roberts-Richard Arlen...Apr.
Feud Maker, The 7126 Bob Steele Apr.
Invisible Enemy (G) Alan Marshal-Tala Birell Apr.
Outlaws of Sonora 7116 Bob Livingston-Ray Corrlgan Apr.
Romance on the Run Donald Woods-Patricia Ellis
Under Western Stars Roy Rogers-Smiley Burnetts Apr. I5,'38t
28,'38t.. ..65
Il,'38t
4,'38t
4,'38t.. .*65.Mar. 26/38
ll,'38t
RKO RADIO
Running Time
Rel. Date Minutes Reviewed
.Sept. IO/37t 65. Aug. 21/37
14/37 58. June 12/37
23/38 60. July 31/37
4/37 67. May 29/37
22/37t....65.0ct. 9/37
I8/38T 77. Mar. 12/38
7/38t....6l
19/37 1 01. Nov. 27/37
3/37t 60. Nov.
28/38t 62. Jan.
I4.'38t.
5/37t.
!5/37t.
..67. Jan.
..67. Oct.
..73. Sept.
..67. Aug.
24/37t....85.Dee.
28/37 64. July
20/37
29/38
1/38
2/37
4/37
14/37
4/37
5/38
31/37
20/37
4/37
31/37
3/37t....77.Aug. 28/37
Title Star
Annapolis Salute (G) 802 James Ellison-Marsha Hunt
Behind the Headlines (G) 727. Lee Tracy-Diana Gibson May
Big Shot, The (G) 735 Guy Kibbee-Cora Witherspoon. . . July
Border Cafe (G) 730 John Beal-Armida June
Breakfast for Two (G) 737 Barbara Stanwyck-H. Marshall. . .Oct.
(Exploitation: Feb. 19/38, p. 83.)
Bringing Up Baby (G) 739 Kath. Hepburn-Cary Grant Feb. 18/38 102. Feb. 19/38
(Exploitation: Mar. 19/38, p. 72.)
Condemned Women (A) 813 Louis Hayward-Sally Eilers Mar.
Crashing Hollywood 816 Lee Tracy-Joan Woodbury Jan.
(See "Lights Out," "In the Cutting Room," Nov. 20/37.)
Damsel In Distress, A (G) 738. Fred Astaire-Burns & Allen Nov.
(Exploitation: Jan. 22/38, pp. 64, 66; Jan. 29/38, pp. 83, 86.)
Danger Patrol (G) 812 John Beal-Sally Eilers Dec.
Double Danger (G) 820 Preston Foster-Whitney Bourne. . .Jan.
Everybody's Doing It (G) 817. Sally Eilers-Preston Foster Jan.
Fight for Your Lady (G) 808.. John Boles-Ida Lupino Nov.
Fit for a King (G) 848 Joe E. Brown-Helen Mack Oct.
Flight from Glory (G) 736 Chester Morris-Whitney Bourne. . .Aug. 20/37
Forty Naughty Girls (G) 803. .James Gleason-Zasu Pitts Sept 24,'37t . .. .63. Sept.
Hawaii Calls (G) 846 Bobby Breen-Juanita Qulgley Mar. Il/38t 72. Mar.
Hideaway (G) 733 Fred Stone-Marjorie Lord Aug. 13/37 58. July
High Flyers (G) 810 Wheeler and Woolsey Nov. 26/37t 70. Nov.
Hitting a New High (G) 814.. Lily Pons-John Howard Dec
Hollywood Cowboy (G) 733 George O'Brien-Cecilia Parker. ..May
Life of the Party, The (G) 801. Gene Raymond-Harriet Milliard. .Sept.
(Exploitation: Oct. 23/37, p. 82.)
Living on Love (G) 809 James Dunn-Whitney Bourne Nov.
Maid's Night Out (G) 822 Joan Fontaine-Allan Lane Mar.
Make a Wish (G) 745 Bobby Breen-Basil Rathbone Aug.
Meet the Missus (G) 729 Victor Moore-Helen Broderlek. ..June
Music for Madame (G) 804 Nino Martini-Joan Fontaine Oet.
New Faces of 1937 (G) 732 Joe Penner- Harriet Hilliard July
(Exploitation: Oct. 9/37, p. 70.)
Night Spot (G) 821 Allan Lane-Joan Woodbury Feb. 25.'38t ... GO. Mar. 12/38
(Exploitation: Mar. 12/38, p. 62.)
On Again — Off Again (G) •
725 Wheeler and Woolsey July
Outcasts of Poker Flat, The
(G) 710 Preston Foster-Jean Mulr Apr.
Quick Money (G) 811 Fred Stone-Dorothy Moore Dec.
Radio City Revels (G) 823 Bob Burns-Jask Oakle Feb.
Rat, The (A) 862 Ruth Chatterton-Anton Walbrook. Jan.
Riding On Air (G) 771 Joe E. Brown- Florence Rice June
Saturday's Heroes (G) 805 Van Heflln-Marian Marsh Oct.
Shall We Dance (G) 724 Fred Astalre-Glnger Rogers May
(Exploitation: June 19/37, p. 85; July 31/37, p. 80.)
She's Got Everything (G) 818.. Gene Raymond-Ann Sothern Dec.
Snow White and tKe Seven
Dwarfs (G) 891 (Special) .... Walt Disney Feb. 4/38t. . . .86. Dee. 25/37
(Musical analysis, Feb. 12/38, p. 12; exploitation: Jan. 29/38, p. 82; Feb. 19/38, p. 82;
Mar. 5. '38, p. 60.; Mar. 12/38; p. 62; Mar. 19/38, p. 74; Mar. 26/38, pp. 70, 71.)
Stage Door (G) 806 Kath. Hepburn-Ginger Rogers Oet. 8.'37t. .. .92. Sept. 18/37
(See production article, Aug. 14/37, p. 16; exploitation: Dee. 11/37, pp. 77, 78; Dec. 25/37,
pp. 54, 58; Feb. 19/38, p. 84.)
Super Sleuth (G) 734 Jack Oakle-Ann Sothern July 16/37 70. July
There Goes My Girl (G) 728... Ann Sothern-Gene Raymond May 21/37 74. June
There Goes the Groom (G) 807. Burgess Meredith-Ann Sothern. . .Oct. 29/37t. . . .65. Oct.
I2,'37t....6l.0ct.
4/38t...*65.Mar.
27/37 77. Sept.
4/37 60. May
l/37t.
2/37..
.81 .Sept.
100. July
30/37
12/38
4/37
29/37
18/37
10/37
9/37 68. July 17/37
16/37 68. Mar.
IO/37t 59. Nov.
ll/38t....90.Feb.
2l/38t...73.Nov.
18/37 71 .June
8/37t....60.Sept.
7/37... .116. May
20/37
27/37
5/38
27/37
12/37
18/37
8/37
3l,'37t....72.Dee. 18/37
17/37
6/37
2/37
Running Time
Title Star Rel. Date Minutes Reviewed
Toast of New York (G) 719 Edward Arnold- Frances Farmer. . .July 30/37 109. July 17/37
(Exploitation: Aug. 28/37, p. 86; Sept. 4/37, p. 96; Sept 26/37, p. 68; Oet. 16/37, p. 84;
Nov. 27, p. 80; Dee. 11/37, p. 78.)
Victoria the Great (G) 861 Anna Neagle-Anton Walbrook Nov. I2,'37t.. . 113. Sept. 25/37
(Exploitation: Nov. 6/37, p. 56; Feb. 19/38, p. 84; Mar. 12/38, p. 64.)
Windjammer 783 George O'Brien-Constance Worth.. Aug. 6, 37 58
(See "In the Cutting Room," May 29/37.)
Wise Girl (G) 815 Miriam Hopkins-Ray Ml Hand. . . . Dee. 31/37?. . . .70. Jan. 1/38
You Can't Beat Love (G) 731.. Preston Foster-Joan Fontaine June 25/37 62. June 5/37
You Can't Buy Luck (G) 726.. Vinton Haworth-Helen Mack Apr. 30/37 61. May 1/37
Coming
Blind Alibi Richard Dix-Whitney Bourne. ... May 20,'38t
Go Chase Yourself 825 Joe Penner-Lucille Ball Apr. 22/38t
(See "In the Cutting Room," Mar. 12/38.) *
Gun Law George O'Brien-Rita Oehmen
Having Wonderful Time 819. . ..Ginger Rogers-D. Fairbanks, Jr.. .May 27/38t
(See "In the Cutting Room," Oct. 9/37.)
Joy of Living (G) 826 Irene Dunne-D. Fairbanks, Jr.. .Apr. I5,'38t. . .*90. Mar. 26/38
Law of the Underworld (A) 827. Chester Morris-Anne Shirley May 6/38T. . .*60. Mar. 19/38
Muddled Deal Joan Fontaine-D. DeMarney
Saint in New York Louis Hayward-Kay Sutton
(See "In the Cutting Room," Mar. 19/38.)
This Marriage Business (G) 824. Victor Moore-Vickl Lester Apr. 8/38T. . .*70. Mar. 19/38
Vivacious Lady 740 Ginger Rogers-James Stewart. . . .May 13/381/
(See "In the Cutting Room," Jan. 15/38.)
STATE RIGHTS
Running Time
Title Star Dlst'r Rel. Date Minutes Reviewed
Harlem on the prairie (G). Herbert Jeffries Associated Dee. 9/37. .'55. Nov. 27/37
Heroes of the Alamo (G)... Earl Hodglns Sunset Aug. 19/37. .*75. Aug. 7/37
Nation Aflame (G) Noel Madison Treasure Oct 16/37. . .76. Oet 23/37
Rangers Roundup (G) Fred Scott Spectrum Feb. 15/38t . *55. Feb. 5/38
Three Legionnaires (G) Robt Armstrong ...General June 15/37. ,*60. Mar. 27/37
What Price Vengeance?
(G) Lyle Talbot Rialto June
Zamboanga (G) Native Cast July
Coming
Adventures of Chico (G)... Nature Film Woodard Bros Apr. 10/38. . .60. Nov. 27/37
TWENTIETH CENTURY-FOX
Running Time
Title Star Rel. Date Minutes Reviewed
All Baba Goes to Town (G) 815. Eddie Cantor-June Lang Oet. 29/37t 81 Oct. 23/37
(Exploitation: Jan. 29/38, p. 85; Feb. 5/38. p. 84: Feb. 19/38, p. 83; Feb. 26/38, p. 70.)
1/37... 57. June 12/37
17/37.. *65. July 17/37
Angel's Holiday (G) 754 Jane Withers- Robert Kent June
Baroness and the Butler(A)835. Annabella- William Powell Feb.
Big Business (G) 759 Jed Prouty-Spring Bylngton June 18/37..
Big Town Girl (G) 822 Claire Trevor-Donald Woods Dec. 3/37T.
Borneo 807 Mr. & Mrs. Martin Johnson Sept. 10/37t.
(Exploitation: Jan. 8/38, p. 80; Jan. 15/38, p. 70.)
Born Reckless (G) 758 Rochelle Hudson-Brian Donlevy . . July
Borrowing Trouble (G) 824 Jed Prouty-Spring Bylngton Dec.
Cafe Metropole (G) 750 Loretta Young-Tyrone Power May
(Exploitation: June 19/37, p. 84.)
Callfornlan, The (G) 753 Ricardo Cortez-Marjorie Weaver. .July
Change of Heart (G) 829 Gloria Stuart- Michael Whalen Jan.
Checkers (G) 834 Jane Withers-Stuart Erwln Feb.
Charlie Chan at Monte Carlo
(G) 832 Warner Oland-Keye Luke Jan.
Charlie Chan at the Olympics
752 Warner Oland-Kath. DeMllle May
(See "In the Cutting Room," Mar. 6/37.)
Charlie Chan on Broadway (G)
811 Warner Oland-Joan Marsh Oct. 22/37t
City Girl (A) 833 Ricardo Cortez-Phyllls Brooks Jan. 7/38T
Danger — Love at Work (G)
808 Ann Sothern-Jack Haley Nov. 5/37T
Dangerously Yours (G) 817 Cesar Romero-Phyllis Brooks Nov. I2,'37t
David Harum (G) 769 Will Rogers-Evelyn Venable May 14/37.
(re- issue)
Dinner at the Rltz (G) 820. . . Annabella-Paul Lukas Nov. 26/37t
45 Fathers (G) 821 Jane Withers-Thomas Beck Nov. 26/37t
Great Hospital Mystery. The
(G) 751 Sally Blane-Thomas Beck May 14/37.
(Reviewed under the title, "Dead Yesterday.")
Handy Andy (G) 871 Will Rogers Aug.
(re-Issue)
Happy Landing (G) 830 Sonja Henie-Don Ameche Jan.
Hawaiian Buckaroo 828 Smith Ballew-Evalyn Knapp Jan.
(See "In the Cutting Room," Dec. 11/37.)
Heidi (G) 816 Shirley Temple-Jean Hersholt Oct.
(Exploitation: Dec. 4/37, p. 70.)
Hot Water (G) 814 Jed Prouty-Spring Bylngton Sept. 24/37T.
International Settlement (G)
826 Dolores Del Rio-George Sanders. . Feb.
Island In the Sky (G) 843 Gloria Stuart- Michael Whalen Apr.
It Happened Out West 745 Paul Kelly-Judith Allen May
Judge Priest (re-Issue) 872... Will Rogers-Anita Louise Nov.
King George VI Coronation
870 Color Special July
Lady Escapes, The (G) 747 Gloria Stuart- Michael Whalen July
Lancer Spy (G) 809 George Sanders- Dolores Del Rio.. Oct.
Life Begins In College (G)
810 Rltz Bros. -Gloria Stuart Oct.
(Exploitation: Nov. 13/37, p. 68; Jan. 1/38, pp. 57, 60; Feb. 5
Love and Hisses (G) 825 Walter Wlnchell-Ben Bornle Dec.
Love on a Budget (G) 836 Jed Prouty-Spring Bylngton Feb.
4/37 71 .May
8/38t....80.Feb.
..61. Apr.
..70. Nov.
..75'/,...
8/37
19/38
17/37
13/37
9/37 58. June 26/37
I0/37t....60.0et 30/37
7/37 83. May 8/37
16/37 58. July
I4,'38t.. ..66. Jan.
ll/38t....78.Dee.
10/37
8/38
11/37
2I/38T....7I .Nov. 6/37
21/37 71.
I3,'37t..
28/38T
I4.'38t... 61
.68
Aug.
7/37
.60
Jan.
1/38
.81
Oct.
2/37
.62
Sept.
25/37
Mar.
8/34
.77
Nov.
13/37
.71
Oct.
23/37
.59
Mar.
8/37
.81
May
5/34
102
Jan.
29/38
l5/37t....88.0ct 16/37
.58. July 17/37
4/38T..
l/38t..
7/37...
I2,'37t..
.84. Jan.
.67. Mar.
.56
.79. Sept.
29. '3R
19/38
28/34
I5.'37t....28
23/37 63. June
8/37t....84.0ct
l/37t....94.0ct
38, p. 84.)
3l/37t....84.Deo.
25/38t....64.Jan.
5/37
9/37
2/37
25/37
8/38
68
MOTION PICTURE HERALD
April 2 , 1938
(THE RELEASE CHART— CCNT'E)
Title Star
Love Under Fire (G) 803 Loretta Young-Don Ameeho
Mr. Moto's Gamble 841 Peter Lorre-Keye Lake
(See "In the Cutting Room." Mar. 12, '38.)
One Mile from Heaven (G)
802 Claire Trevor-Sally Blan*
Rebecca of Sonnybreek Farm
(G) 837 Shirley Temple-Gloria Stuart. .. .
Roll Along Cowboy 812 Smith Ballew-Ceeella Parker
Sally, Irene and Mary (G) 827. Alice Faye-Fred Allen
Second Honeymoon (G) 818 Loretta Young-Tyrone Power
(Exploitation: Feb. 5/38, p. 82.)
Secret Valley (G) 731 Richard Arlen-Vlrglnla Grey
She Had to Eat (G) 757 Roehelle Hudson-Jack Haley
Sing and. Be Happy 756 Anthony Martln-Dlxle Dunbar....
(See "In the Cutting Room," May I, '37.)
Slave Ship (G) 748 Wallace Beery- Warner Baxter
(See production article. Mar. 13. '37, p. 16.)
Tarzan's Revenge (G) 823 Glenn Morris-Eleanor Holm
Thank You, Mr. Moo (G) 831.. Peter Lorre-Jane Regan
Thin lee (G) 805 Sonja Henle-Tyrone Power
(Exploitation: Oct. 9. '37. p. 66; Dec. 1 1, '37, pp. 76, 78.)
Think Fast, Mr. Mote (G)
804 Peter Lorre- Virginia Field
This Is My Affair (G) 72 1.... Barbara Stanwyck- Robt. Taylor..
Under the Red Robe (G) 743. .Conrad Veldt-Annabella
Walking Down Broadway (G)
838 Claire Trevor- Michael Whalen...
Wee Willie Winkle (G) 760. . .Shirley Temple- V. McLaglen
(Exploitation: July 10. '37, p. 88; Aug. 7. '37, p. 92; Sept.
p. 68.)
Western Gold (G) 761 Smith Ballew-Keather Angel
Wife. Doctor and Nurse (G)
813 Loretta Young-Warner Baxter..
(Exploitation: Nov. 1 3. '37, p. 62; Feb. 5, '38, p. 83.)
Wild and Woolly (G) 806 Jane Withers- Walter Brennan..
You Can't Have Everything (G)
801 Alice Faye-Don Ameche
(Exploitation: Jan. 8,'38, p. 82.)
Running Time
Rel. Date Minutes Reviewed
.Aug. 20,'37t....75.Aug. 14/37
.Mar. 23,'38t
Aug. IS/S7t....68.July 24/37
Mar.
Oat
Mar.
I8,'38t.
8/S7t.
4,'38t.
Not. I9.'37t.
Jan. 15. '37..
June 1 1, '37..
June 25/37..
..81. Mar. 12/38
..55
.85</}.Mar. 5/38
..79. Nov. 13/37
..57. Feb. 13/37
..74. Aug. 7/37
..64
July 2/37 92. June 19/37
Jan. 7/38t.
Dee. 24,'37t
Sept. 3/37t,
...70. Jan. 15/38
...67. Nov. 27/37
...78. Aug. 28/37
Aug. 27/37t....66.Apr. 17/37
May 28/37 99
May 21/37 82. June 12/37
Mar. I l.*38t 69. Feb. 5/38
July 30/37 99.July 3/37
4/37, pp. 94, 97; Oct. 9/37,
Aug. 27/37 56. Sept. 11/37
Sept. l7/37t....85.Sept. 11/37
Sept. IO/37t. ...64. July 24/37
Aug. 3/37t..-99.July 31/37
Coming
Alexander's Ragtime Band T. Power-A. Faye-D. Ameche
Battle of Broadway, The Victor McLaglen-Loulse Hoviek Apr. 22, '38+
(See "In the Cutting Room," Mar. 26/38.)
Four Men and a Prayer Loretta Young-Richard Green Apr. 29,'38t
Handled with Care June Lange-Dick Baldwin
In Old Chicago (G) 840 Tyrone Power-Alice Fay* Apr. I5.'38t. . . 1 10. Jan. 8,*38
(See production article, Sept. 4/37, p. 48.)
Josette 839 Slmone Simon-Don Ameche June 3/38t
(See "In the Cutting Room," Jan. 29/38.)
Kentucky Moonshine 844 Rltz Brothers-Tony Martin May I3,'38t.
Kidnapped Warner Baxter-F. Bartholomew. . May 27,'38t
(See "In the Cutting Room." Feb. 26/38.)
Little Miss Broadway Shirley Temple-Jimmy Durante
Mr. Moto Takes a Chance (G)
819 Peter Lorre- Roehelle Hudson June 24,'38t 63. Oct. 30/37
(Reviewed Hnder the title, "Look Out, Mr. Moto.")
Mysterjous Mr. Moto Peter Lorre-Mary Maguire
Racing Blood Lynn Bari-Dennls Moore
Rascals Jane Withers- Robt. Wlleex May 20,'38t
(See "Gypsy," "In the Cutting Room," Jan. 29/38.)
Raw Hide (G) 842 Smith Ballew-Evalyn Knapp Apr. 8,'38t . . . 59. Mar. 19/38
Trip to Paris (G) Jed Prouty-Shirley Deane May 6/38t. . . .63. Mar. 26/38
We're Going to Be Rich Gracie Fields- Victor McLaglen
UNITED ARTISTS
Running Time
Rel. Date Ml notes Reviewed
Jaa. l4/38t--..83.Aug. 14/37
4/38t..l04.F*b.
19/38
Title Star
Action for Slander (A) Cllve Brook-Ann Todd
Adventures of Marco Pole (A).. Gary Cooper-Slgrld Gurle Mar.
(Exploitation: Mar. 5/38, p. 60.)
Adventures of Tore Sawyer (G)Tommy Kelly-May Robsoo Feb. Il/38t 91. Feb. 19/38
(See production article, Oct. 9/37, p. 16.)
Dark Journey (G) Vivien Leigh-Conrad Veldt July 2/37T 82. Mar.
Dead End (G) Sylvia Sidney-Joel McCrea. .Aug. 27/37t 93. Aug.
(Exploitation: Sept 16/37, p. 86: Sept. 25/37, p. 71; Nor. 20/37. p. 88; Dee. 11/37, p. 76.)
Dreaming Dpi (A) Elis. Bergner- Raymond Massey. . . May 28/37 78. Mar. 6/37
Farewell Again (G) Leslie Banks-Flora Robsen Oct.
52nd 8treet (G) Ian Hunter-Pat Paterson Nov. I9,'37t 82.0et.
Gaiety Girls. The Jack Hulbert-Patrlela Ellis Mar. !8/38t. .. .73. Nov
(Reviewed under the title. "Paradise for Two.")
Goldwyn Follies, The (G) "Charlie McCarthy"- Edgar Ber-
gen-Rltz Bros.-Adolphe Menjou. .Feb,
(See production article, Nov. 13/37. p. 14; exploitation: Mar. 12/38, pp. 63, 63; Mar. 19.'
pp. 72, 74; Mar. 26/38, pp. 69, 72.)
Hurricane, The (G) Dorothy Lamour-Jon Hall Dee. 24/37t.
(See production article, Aug. 7/37, p. 16; exploitation: Nov. 20/37, p
p. 84; Feb. 12/38, pp. 70, 73: Mar. 5/38, p. 60.)
I Met My Love Again (G)....Joan Bennett-Henry Fonda Jan. 28/38t.
8/37
7/37
8/37t. . . .83. May 22/37
9/37
8/37
4/38t..l09.Ja». 29/38
.102. Nov. 13/37
94; Feb. 5/38,
.July 23/37t..
.80. Jan. 15/38
107. June 19/37
14/37 87. Feb.
22/37 82. Jan.
Knight Without Armour (G) . . Marlene Dietrich- Robt. Denat
(Exploitation: Aug. 21/37, p. 78; Sept. 11/37, p. 84.)
Love from a Stranger (A) Ann Harding-Basil Rathbone May
Men Are Not Gods (A) Miriam Hopkins-Gert. Lawrence. .Jan.
Murder en Diamond Row (G).. Edmund Lowe-Ann Todd Dee.
(Reviewed under the title, "The Squeaker.")
Nothing Sacred (G) Carole Lombard- Fredrle March ... Nov. 28/37t 75. Nov. 27/37
(See production article, Aug. 21/37, p. 16; exploitation: Dee. 18/37, p,
p. 88: Feb. 5/38, p. 84: Mar. 26/38. p. 68.)
I0.'37t.
13/37
2/37
.77. Sept. 11/37
Running Time
Title Star Rel. Date Minutes Reviewed
Prisoner of Zenda (G) Ronald Colman-M. Carroll Sept. 3/37t. .. 101 .Sept. 4/37
(Exploitation: Dec. 18/37, p. 64.)
Stand-in (A) Leslie Howard-Joan Blondell Oet 29/37t. . . .91 .Oct. 9/37
(Exploitation: Nov. 27/37, p. 78; Dee. 18/37, p. 66.)
Stella Dallas (A) Barbara Stanwyck-John Boles. .. .Aug. 6,'37t. . . 1 1 1 . July 31/37
(Exploitation: July 31/37, p. 61; Sept 25/37, pp. 69, 70; Oet 2/37, p. 74; Oet 9/37,
pp. 67, 69; Oct 23/37, pp. 83, 85; Oct 30/37, p. 86; Nov. 6/37, p. 66; Nov. 27/37.
p. 78: Dec. 4/37, pp. 77, 78; Feb. 19/38. p. 83: Mar. 19/38, p. 74.)
Storm In a Teaeop (G) Vivien Leigh-Rex Harrison Feb. 25/38t H.Jane 12/37
Walt Disney's Academy Award
Revue Five Award Winners June I8,'37t....44
Walter Wanoer's Vogue* of
1938 (G) Warner Baxter-Jean Bennett Sept. I7/S7t. .. 168. Aug. 7/37
(Exploitation: Aug. 21/37. p. 74; Sept. 11/37, p. 82; Nov. 20/37, p. S2; Nov. 27/37,
p. 80; Dec. 18/37, p. 65; Jan. 1/38, p. 58; Jan. 29/38, pp. 82, 84; Feb. 5/38, p. 82.)
When Thief Meets Thief (A)..D. Fairbanks, Jr.-V. Hobson. .. . June 4,*37 87. May 8/37
(Reviewed under the title, "Jump for Glory.")
Woman Chases Man (G) Miriam Hopkins-Joel McCrea May 7/37 71. May 1/97
(See production article, Apr. 17/37, p. 12; exploitation: June 12/37, p. 92; July 3/37,
p. 88; Sept. 11/37, p. 83; Oet 30/37, p. 84.)
You Only Live Once (A) Sylvia Sidney-Henry Fonda Jan. 29/37 86. Jaa. 30/37
(Exploitation: Jan. 30/37, p. 80: Mar. 6/37, p. 89; Mar. 20/37, pp. 76, 78: Apr. 3/37,
pp. 66, 71; June 26/37, p. 123; July 10/37, p. 87: Aug. 21/37, p. 74.)
Coming
Adventuress, The Madeleine Carroll-Henry Fonda
(See "In the Cutting Room," Mar. 26/38.)
Divorce of Lady X, The (A). ..Merle Oberon- Laurence Olivier.. .Apr.
Madamolselle Docteur (A) Dita Parlo-John Loder
Mutiny In the Mountains Raymond Massey- Valerie Hobson
Over the Moon Merle Oberon -Rex Harrison
Return of the Scarlet
Pimpernel, The (G) Barry Barnes-Sophie Stewart Apr. 29/38t 90. Nov. IS/37
South Riding (A) Edna Best-Ralph Richardson 90. Jan. 22/38
l5/38t....9I.Jan. 15/38
77. Dee. 18/37
UNIVERSAL
Running Time
Title Star Rel. Date Minute* Reviewed
Adventure's End (G) 2036 John Wayne-Diana Gibson Dee. 5/37t 63. Nov. 13/37
Armored Car (G) 1004 Robert Wllcox-Judlth Barrett June 20/37 84. Ana. 14/37
As Good as Married (G) 1012. .John Boles-Doris Nolan May 9/37 81. May 1/37
Behind the Mike 2030 Wm. Gargan-Judlth Barrett Sept. 26/37t 88
Black Aces 2050 Buck Jones-Kay Llnaker Sept. 5.'37t....58
Black Doll (G) 2014 Nan Grey-Donald Woods Jan. 30,'38t. . . .68. Jan. 22/38
2/37
Boss of Lonely Valley 2052.... Buck Jones Nev.
California Straight Ahead (G)
1030 John Wayne-Louise Latimer May
Carnival Queen 2026 Dorothea Kent-Robert Wilcox Oet. 3/37
"Crime" of Dr. Hallet The
(G) 2017 Ralph Bellamy-J. Hutchinson. ... Mar. 11/38
Courage of the West 2054 Bob Baker-Lois January Dee. 5/371
(See "In the Cutting Room," Sept 11/37.)
Empty Saddles (G) 1043 Buck Jones-Louise Brooks Dee. 20/38
Forbidden Valley 2035 Noah Beery. Jr.-F. Robintoa. .. . Feb. 13/381
(See "Mountains Are My Kingdom," "In the Cutting Room," Dee. 11/37.)
r 59
. .. ,67. Apr.
t/37
r 86
....68. Mar.
12/33
.. ..62. Oet.
24/38
87
7/S7T....W4IUV. i/37
l/38t...*70.Mar. 26/38
4/37 68.J«ly
IO/37t....02'AOet
l6/38t....65.Jan.
l9/37t.. ..63. Oet.
I .'Sit
IO/37t 59
18/37
2/37
15/38
28/37
I •,'37
18/37
4,'38t...96'/i.M*r. 5/18
22/37
p. 65; Jan. 8/38.
Girl with Ideas, A (G) 2015. ..Wendy Barrle-Walter Pldgeon. . . Nov.
Goodbye Broadway (G) Alice Brady-Chas. Wlnnlnger Apr.
I Cover the War (G) 1016 John Wayne- G wen Gaze July
Idol of the Crowds (G) 2037... John Wayne-Sheila Bromley Oct.
Jury's Secret The (G) 2019. ..Fay Wray-Kent Taylor Jan.
Lady Fights Back, The (6)2035. Irene Hervey-Kent Taylor Sept.
Last Stand. The 2029 Bob Baker-Constance Moore Apr.
Law for Tombstone 2051 Buck Jones-Muriel Evans Oet.
Let's Make a Night of It
(G) 2041 C. (Buddy) Rogers-June Clyde... Mar. 25/38t 67. July
Love in a Bungalow (G) 1009.. Kent Taylor-Nan Grey June 27/37 M.July
Mad About Music (G) 2002 Deanna Durbln-Herbert Marshall. . Mar.
Man In Blue, The (G) 1020. .. Robert Wllcox-Nan Grey May 30/37 67. May
Man Who Cried Wolf, The
(G) 2023 Tom Brown- Barbara Read Aug. 29,'37t 66. Sept. 4/37
Merry- Go-Round of 1938 (G)
2006 Bert Lahr-Allce Brady Nov. I4.*37t 87. Oet. 23/37
Midnight Intruder (G) 2016... Louis Hayward-Barbara Read Feb. 6/38t 68. Jan. 29/38
Night Key (G) 1024 Boris Karloff-Jean Rogers May 2/37 67. Apr. 24/37
(Exploitation: May 22/37, p. 87.)
Oh, Doctorl (G) 1013 Edward Everett Horton May 16/37 67. Apr. 24/37
(Exploitation: May 22/37, p. 87.) •
100 Men and a Girl (G) 2001. .Deanna Durbin-Adolphe Menjou. .Sept l2/37t 84. Seat. 11/37
(See musical analysis, Sept. 18/37, p. 29; exploitation: Sept. 25/37, p. 68; Oet 2/37,
p. 76; Oet. 9/37. p. 69; Nov. 6/37, pp. 56, 66: Nov. 20/37, p. 82; Nev. 27/37, p. M;
Dec. 18/37, p. 68; Jan. 1/58, p. 60.)
Prescription for Romanee(G)20l3Wendy Barrio-Kent Taylor Dee. I2,'37t 88. Dee.
Reported Missing (G) 1006 Wm. Gargan-Jean Rogers Aug. 15/37 63. Aug.
Road Back. The (G) 1005 Richard Cromwell-John King Aug. 1/37 103. June 26/37
(See production article, Apr. 24/37, p. 16; exploitation: July 31/37, p. 80; Sept 18/37,
p. 83; Oet 9/37, pp. 66, 68.)
Singing Outlaw, The 2055 Bob Baker-Joan Barclay Jan. 23/38t 58
Smoke Tree Range 1046 Buck Jones-Muriel Evans June 6/37 58
Some Blondes Are Dangerous
2018 Noah Beery, Jr.-Dorothea Kent. ..Nev. 28/37t 84'/!
Spy Ring, The (G) 2033 Wm. Hall-Jane Wyman Jan. 9/38t 81. Jan. 29/38
State Police 2029 John King-Constance Moore Mar. I8,'38t....6l
(See "In the Cutting Room," Feb. 19/38.)
Sudden Bill Dorn 2053 Buck Jones-Evelyn Brent Dec. I9,'37t 59
That's My Story 2034 Claudia Morgan- Wm. Lundlgan. . .Oct. 24/37t 82
(See "In the Cutting Room," Jnly 3/37.)
18/37
7/37
April 2, 1938
MOTION PICTURE HERALD
69
(THE RELEASE CHACT«C€NT*E)
Running Time
Title Star Rel. Date Minutes Reviewed
Trouble at Midnight (G) 2020. . N. Beery. Jr. -Catherine Hughes. .Oct. 1 7/37 1 68. Nov. 20,'37
Wa Have Our Moments (G)
1017 Sally Eilers- James Dunn Mar. 28,'37 67. Apr. 3/37
West Bound Limited 1008 Lyle Talbot-Polly Rowles July 11/37 66
Westland Case, The (G) 2024. .Preston Foster-Carol Hughes Oct. 3l/37t 63. Oct. 2/37
Wildcatter, The 1015 Seott Colton-Jean Rogers June 6/37 76. Apr. 24/37
Wings Over Honolulu (G)
101 1 Wendy Barrle-Ray Mllland May 23/37 78. May I J/37
You're a Sweetheart (G) 2004. Alice Faye-George Murphy May 23/37 96. Dec. 18/37
(Exploitation: Feb. 12/38, p. 72.)
Coming
Air Devils Dick Purcell-Beryl Wallace
Hell's Kitchen V. McLaglen-Beatrice Roberts
Lady in the Morgue Preston Foster-Patrlela Ellis Apr. 22/38t
(See "In the Cutting Room," Mar. 19/38.)
Letter of Introduction E. Bergen-"Charlie McCarthy"
Nurse from Brooklyn Sally Eilers-Paul Kelly Apr. I5,'38t
(See "In the Cutting Room." Mar. 12/38.)
Rage of Paris, The D. Darrieux-D. Fairbanks, Jr :
Reckless Living Robt. Wileox-Nan Grey Apr. 8/38t
(See "In the Cutting Room," Feb. 26/38.)
Sinners In Paradise... . John Boles-Madge Evans May 6/38t
(See "In the Cutting Room," Mar. 26/38.)
VICTORY
Running Time
Title Star Rel. Date Minutes Reviewed
Amateur Crook Herman Brix-Joan Barclay Dec. IO/37t ...58
Brothers of the West Tom Tyler-Lois Wilde Sept. 30/37t. . . .55
Feud of tha Trail Tom Tyler- Harlene Wood May 1/37 56
Flying Fists Herman Brlx-Jeann* Martel July 1/37 62
Lost Raneh Tom Tyler-Jeanna Martel Nov. 30/37t 56
Million Dollar Racket (G) Herman Brlx-Joan Barclay Oct. l/37t 62. Nov. 20/37
Mystery Range Tom Tyler-Jerry Bergh May 1/37 55
Orphan of the Pecos Tom Tyler-Jeanne Martel Dee. 30/37t 55
Sky Racket Herman Brlx-Joan Barclay Sept. I,'37t 63
WARNER BROTHERS
(See also First National)
Running Time
Title Star Rel. Date Minutes Reviewed
Another Dawn (A) 106 Kay Franels-Errol Flynn June 26/37 73. Apr. 10/37
(See production article. Mar. 6/37, p. 16.)
Blazing Sixes 129 Dlek Foran-Helen Valkls June 12/37 55
Blondes at Work 255 Glenda Farrell- Barton MaeLane. . Feb. 5/38t
Devil's Saddle Legion, The
130 Dlek Foran-Anne Nagel Aug. 14/37 52..
Expensive Husbands (G) 223 ... Beverly Roberts- Patrla Knowles. . Nov. 27/37T 62. Sept. 11/37
Fly-Away Baby (G) 125 Glenda Farrell -Barton MaeLane. .June 19/37 60. June 12/37
First Lady (G) 210 Kay Francis-Preston Foster Dee. 4/37t 82. Sept. II/S7
(Exploitation: Feb. 19/38, p. 84.)
Footloose Heiress 123 Craig Reynolds-Ann Sheridan Aug. 21/37
(See "In the Cutting Room," Apr. 10/37.)
Great Garrlek, The (G) 209 Brian Aherne-O. do Havlllhnd.. ..Oct 30/37 89. Oct. 2/3?
He Couldn't Say No (G) 221... Frank McHugh-Jano Wyman Mar. I9,'38t 57. Dec. 11/37
(Reviewed under the title, "Larger Than Life.")
Invisible Menace (G) 224 Boris Karloff-Marle Wilson Jan. 22/38t 55. Oct. 23/37
(Reviewed under the title, "Without Warning.")
It's Love I'm After (G) 207 Leslie Howard-Bette Davis Nov. 20/37t 90. July 31/37
Jezebel (G) 204 Bette Davis-Henry Fonda Mar. 26/38t . . • 103. Mar. 12/38
Kid Comes Baek, The (G) 214. Wayne Morris-Juno Travis Feb. I2/S8t. . . .61 . Jan. 30/37
(Reviewed under the title, "Don't Pull Your Punches.")
Kid Galahad (G) 102 Edw. G. Robinson- Bette Davis. ..May 29/37 101. May 8/37
(Exploitation: June 5/37, p. 64; Sept. 4/37, p. 96.)
Life of Emlle Zola. The (G)
203 Paul Muni-Gale Sondergaard Oct 2/37t. . 1 16. July 10/37
(Exploitation: Oct. 2/37, p. 76; Ott. 9/37. p. 68; Nov. 27/37, p. 84; Dec. 25/37, p. 58:
Jan. 15/38. p. 65: Jan. 29/38. pp. 82, 84, 85: Feb. 12/38, p. 72.)
Love, Honor and Behave(A)2l6. Wayne Morrls-Prlstllla Lane Mar. I2/S8t 71. Feb. 19/38
Marry the Girl (G) 116 Hugh Herbert-Mary Boland July 1/37 68. Aug. 14/37
Over the Wall 212 Dlek Foran-June Travis Apr. 2/38t
public Wedding 126 Jane Wyman-Willlam Hopper July 10/37 58
Penrod and His Twin Brother
(G) 226 Billy and Bobby Mauch Feb. 26/38t 63. Jan. 15/38
(See "In the Cutting Room," Oct 30/37.)
Sergeant Murphy (G) 216 Ronald Reagan-Mary Magulre Jan. I,'38t . . . .57. Deo. 11/37
Singing Marine, The (G) 101. .Dick Powell- Doris Weston July 3/37 105. July 10/37
(Exploitation: July 24/37, p. 80; Sept. 25/37, pp. 68, 71.)
Slim (G) 114 pat O'Brien-Henry Fonda June 12/37 80. July 3/37
Swing Your Lady (G) 211 H. Bogart-Loulse Fazenda Jan. 8/38t 79. Jan. 8/38
(Exploitation: Feb. 26/33, p. 68; Mar. 19/38, p. 76; Mar. 26/38. p. 69.)
Tovarlch (G) 201 Claudette Colbert-Charles Boyer..Deo. 25/37t 98. Doc. 4/37
Varsity Show (G) 202 Dlek Powell-Fred Waring Sept. 4/37t. . . 121 . Aug. 21/37
(See production article, July 24/37, p. 16; exploitation: Nov. 20/37, p. 94; Dec. 4/37.
p. 77: Jan. 1/38, p. 60.)
White Bondage (G) 125 Jean Muir-Gordon Oliver June 19/37 60. Mar. 13/37
Wine, Women and Horses (G)
218 Barton MaeLane-Ann Sheridan.. .Sept. Il/37t 64. July 24/37
Coming
Accidents Will Happen (G) 222. Ronald Reagan-Gloria Blondell . . . Apr. 9/38t 62. Feb. 26/38
Amazing Dr. Clltterhouse, Tha. Edw. G. Robinson
Angels with Dirty Faces James Cagney-Pat O'Brien
Boy Meets Girl James Cagney-Pat O'Brien
Cowboy from Brooklyn Dick Powell-Priscllla Lane
(See "In the Cutting Room," Fob. 19/38.)
Title Star
Crime School Gale Page-H. Bogart
(See "In the Cutting Room," Feb. 26/38.)
Defense Rests, The Ronald Reagan-Mary Magulre
Four's a Crowd E. Flynn-O. de Havilland-R.
Russell
Gold Diggers In Paris Rudy Vallee- Rosemary Lane
(See "In the Cutting Room," Mar. 19/38.)
Little Miss Thoroughbred Ann Sheridan-John Lltel
(See "Little Lady Luck," "In the Cutting Room," Feb. 12/38.)
Men Are Such Fools Wayne Morris-Pristllla Lane May 2l/38t
(See "In the Cutting Room," Jan. 22/38.)
Penrod's Double Trouble Billy and Bobby Maueh
(See "In the Cutting Room," Jan. 22/38.)
Singing Cop, The Dick Foran-Ann Sheridan
White Banners Claude Rains-Fay Bainter
(See "In the Cutting Room." Feb. 26/38.)
Running Time
Rel. Date Minutes Reviewed
.May. 28/38
WORLD
Running Time
Rel. Date Minutes Reviewed
Sept. '37t....78.July 8.17
Title Star
Don Quixote (G) Chaliapin
Life and Loves of Beethoven
(G) Harry Baur Dee. I5/S7t. . . .82. Deo. 4/17
Monastery (G) Monastic Film Apr. l/38t 55. Feb, 5/13
(Exploitation: Feb. 19/38, p. 84.)
My Song of Love Tito Sehlpa Mar. 31/87 79
Ski Chase Hannes Schneider Feb. I5,'38t....73
Coming
Annie Laurie Will Fyffe
Aurora Sul Maro Italian Feature 67
Chanson D'Amour Tito Schlpa
Grand Illusion (A) Erieh von Strohelm- Dita Parlo 120. July 3/37
(Reviewed under the title, "La Grande Illusion)
Itto Slmone Berriau
Love on Skis Walter Rlmll
Marseillaise Pierre Renoir- Louis Jouvot
Ninety Degrees South Antarctic Film
Second Bureau Jean Murat-Diana Koreno
Secrets of Stamboul Valerie Hobson 79
Street Without a Name Constant Remy-Pola lllery
Song of Ceylon Basil Wright 39
Tender Enemy Simone Berriau Sept. I5,'38t
OTHER PRODUCT (FOREIGN)
Running Time
Title Star Dist'r Rel. Date Minutes Reviewed
Adam's Tree (G) Elsa Merllnl Cine Lux Jan. 19/38. . .78. Fob. 3/33
Affairs of Maupassant, The
(A) Llll Darvas Gallle Fob. 1 1/38. . .84. Feb. 12/38
Alibi, The (A) Erich Von Strohelm. . B. N. Film 95. Feb. 26, '$»
Angel's Pit, The (A) Amedo Nazzarl June 26/37
Bank Holiday (G) John Lodge General 86. Mar. 26/38
Big Fella (G) Paul Robeson British Llan 73. July 19/37
Bronze Sentries (G) Foseo Glnsehettl Fenoroma Oct. 2/37
Club de Fsmmes (A) Danielle Darrleux .. Mayer- Burstya ...Oct 19/37.. .89. Oet. 23/37
Dance Program (A) Marie Bell A.F.E. Corp 120. Jan. 20/33
Dybbuk, The (A) A. Morewski Geist Apr. 15/38 1 22. Mar. 19/33
Edge of the World, Tha
(A) Flnlay Currlo British I. E. Co 80. Aug. 14/37
Emll Und Die Detektlva... Fritz Rasp International 77
Fury Over Spain (G) Modern Film 55. Aug. 14/37
Gang Show, The (G) Ralph Reader General May l/»7
Generals Without Buttons
(A) Jean Murat Mayer-Burstyn ...Feb. 4/38. . .80. Jan. 29/31
Gobsek (A) Leonid Leonldov Amklns 74. Aug. 14/37
Gueule D'Amour (A) lean Gabln A. C. E 95. Feb. 5/Si
"Housemaster" (G) Otto Krugor Assoc. British 95. Feb. 2f/38
In the Far East (G) N. Begollubov Amklno Oet. 19/37. . .11 . Oct. 30/37
lerlcho (G) Paul Robeson General 77. Sept. 4/17
King's People, The (G) John Drlnkwater Mlndlin May 11/37. . .70. May 22/37
La Damincella dl Bard (G).Emma Grammatlta. . I. C. I Fob. 5/38. . .77. Feb. I2/S0
Lower Depths, The (A) lean Gabln Mayer-Burstyn ...Oct. 15/37.. .95. Sept 25/37
Luerezla Borgia (A) Edwlge Feulllero ...European Oct. 12/37. . .78. Oet. 23/37
Mademoiselle Doeteur (A).DIta Parlo United Artists 105. May 1/87
Make Up (G) N. Asther-J. Clyde. . Assoc. British 70. July 10/37
Mayerllng (A) Charles Boyer Pax Films Sept. 13/37. . .91 Sept. 25/37
(Exploitation: Nov. 6/37, p. 56.)
Merlusse (G) Henri Poupon French M. P Jan. '38. . .67. Dec. 23/37
Merry Comes to Town (G).Zasu Pitts Sound City 77. Juno 5/37
Mutiny of the Elslnore.
Tne <G> Paul Lukas Assoc. British 77. Sept. 18/37
Noches de Gloria (A) Esporanza Iris Bueno 95. Mar. 26/38
Noeturno (A) Rla Byron Schwab 90. Mar. 12/30
Orage (A) Charles Boyer Daven-Lairar 105. Feb. 12/38
Orphan Boy of Vienna
(G) Hans Olden General .77. Sept. 18/37
Pearls of the Crown (A)...Saseha Gultry Lenauer 115. June 5,»37
Ruler, The (G) Emll Jannlngs Amer.-Tobls Oct. 15/37. . 120. Oet. 30/37
Silver Blaze (G) Arthur Wontnor Assoc. British 70. July 17/37
Sisters In Arms (G) J. Sully-J. Day C. U. C 125. Dee. 23/37
Spanish Earth, The (A) Prometheus Aug. 20/37. . .58. Sept. 4/37
Thirteen, The (A) Ivan Novoseltsev Amklno .85. July 17/37
Uncivilized (A) Dennis Hoey Box Office Nov. 23/37. . .77. Nov. 27/37
Vessel of Wrath (A) Chas. Laughton Assoc. British 95. Mar. 26/38
World's In Love. The (A). . Marta Eggerth Viennese May 18/37. . .65. Nov. 20/37
70
MOTION PICTURE HERALD
April 2 , I 9 3 &
(THE RELEASE CHART— CONT'D)
SHORT
FILMS
[Numbers immediately follow-
ing title designate date re-
viewed; for example, (8-1-S7)
August 1, 1937.1
COLUMBIA
BROADWAY COMEDIES
Title Rel. Date Mln.
Ankle Away May I3,'38...
Andy Clyde
Big Squirt. The (10-2-37) ..Sept. (7.'37fl8
Charlie Chase
Bury the Hatchet (8-21 -37). Aug. 6, '37. 19....
Calling All Curtains Oct. I.'37tl6
Calling All Doctors July 22, '37. 19'/,. .
Cash and Carry (9-1 1 -37).. Sept. 3/37118'/,..
(3 Stooges)
Cuckoorandio Mar. 25/381 16'/2 . .
Doggone Mlxup (2- 12-38).. Feb. 4,'38t 18'/,. .
Fiddling Around (2- 1 8-38). Jan. 2l.'38f l7'/a. .
(Collins-Kennedy)
From Bad to Worse June 4 '37. 17
Charlie Chase
Goofs and Saddles July 2/37.17'/,..
Gracie at the Bat Oct. 29/37tl7'/,. .
Andy Clyde
Grips, Grunts and Groans
(3-2737) (3 Stoogei) Jan. 15/37. It....
He Done His Duty
(12-18-37) Dee. IO/37tl7'/« . .
Andy Clyde
Jump, Chump, Jump Apr. I5,'38t
Andy Clyde
Knee Aetion (2-27-37) Jan. 9/37.17
Andy Clyde
Lodge Night June 11/37.18
Andy Clyde
Man Bites Love Bug
(1-22-38) Dec. 24/37TI8
Charlie Chase
Mind Needer, The Apr. 29/38t 18. . . .
Charlie Chase
Oh What a Knight Nov. 22,'37t IB'/,. .
(Herman Blng)
Old Raid Mule, The Mar. 4/38t.2 rls.
Andy Clyde
Playing the Ponies
(10-23-37) Oct. !5/37tl7
(3 Stoogei)
Sitter Downers, The
(11-27-37) Nov. 26/37tl«....
(3 Stooges)
Tassels in the Air Apr. l/38fl8....
Termites of 1938 (1-22-38). Jan. 7/38H7
(3 Stooges)
Time Out for Trouble Mar. I8.'38t.2rls.
Charlie Chase
Wee Wee Monsieur
(3-26-38) Feb. I8/38TI7....
(3 Stooges)
Wrong Miss Wright, The.. June 18/37.17
Charlie Chase
BROADWAY FOLLIES
Broker* Follies (12-1 1-37) .. Dee. I5.'37tl0'/,..
Drug Store Follies
(9-11-37) Sept. 3/37tl0'/,..
Rooftop Frolics (10-16-37) . .Oct. I/37TII
Tlmberland Revels
(11-27-37) Nov. 5/37tl0....
COLOR RHAPSODIES
Air Hostess. The Oct. 22/371 .8. . . .
Big Birdcast, The Apr. I4,'38t
Bluebird's Baby (3- 12-38) . Jan. 2l/38t.7
Foolish Bunny, The Mar. Il/38t
Gifts from the Air Dec. I8,'37t.7'/,. .
(re-Issue)
Hollywood Picnic (I -15-38) .. Dec. 18/371.8
Horse on the Merry-Go-
Round, The (3-26-38) Feb. I7,'38t.6'/,..
Indian Serenade July 16/37. .8....
Little Match Girl
(11-27-37) Nov. 5/37T.8'/,..
Scary Crows (9-11-37) Aug. 20/37. .8
Spring Festival (8-21-37) . ..Aug. 8/37.. 8....
Stork Takes a Holiday, The. June 1 1/37.. 8
Swing, Monkey, Swing
(10-2-37) Sept. 10/37.. 7'/,..
COLUMBIA TOURS
Haiti's Black Napoleon
(8-21-37) Aug. 6/37.. 9
Pirate Parts of the Carib-
bean July 2/37. .9....
Title Rel. Date Mln.
COMMUNITY SING
(1st Series)
Community Sing (No. 3)
(6-5-37) May 20/37. 10....
Community Sing (No. 4). ..June 18/37.10'/,..
Community Sing (No. 5)
(9-11-37) July 24/37.10'/,..
(2nd Series)
No. I (9-11-37) Aug. 20/37tl0....
No. 2 (10-16-37) Sept. I7,'37tl0
No. 3 (10-16-37) Oct. l5/37tl0'/,..
No. 4 (12-11-37) Nov. 28/37tl0'/,..
No. 5— (1-22-38) Jan. 2I/38TI0....
No. 6— Feb. 25/38tl0
No. 7— (3-26-38) Mar.l8.'38tl0
No. 8— Apr. 25,'38t
HAPPY HOUR
Aladdin and the Wonderful
Lamp Dec. I8,'37t.3 rls.
Goose Girl, The May 30/37. .3 rls.
Old Woman In the Woods.
The Apr. 23/37.. 3 rls.
KRAZY KAT CARTOONS
18. Krazy's Raee of Time
(6-26-37) May 6/37.. 7....
19. Masque Raid, The June 25/37. .7. .. .
20. Railroad Rhythm Nov. 20/371. 91/,..
21. Sad Little Guinea Pigs. Feb. 22/38t.6'/, . .
22. Auto Clinic. The .Mar. 4/38T-6'/,..
23. Little Buckaroo Apr. 1 1 ,'38f.6. . . .
SCRAPPY CARTOONS
Canine Capers Sept.l6/37t.6'/,..
Clock Goes 'Round and
'Round (11-20-37) Oct. I6,'37t.6....
Dizzy Ducks (12-19-36) .. ..July 18/37. .6'/,. .
Fire Plug, The (11-13-37). .Oct. I6/37T-6
New Homestead, The
(2-12-38) Jan. 7/38T.7....
Scrappy's Musie Lesson June 4/37. .7....
Serappy's News Flashes
(1-22-38) Dee. 8/37t.6
Serappy's Playmates Mar.25.'38t.l rl..
Scrappy's Trip to Mars Feb. 4,'37t.7
SCREEN SNAPSHOTS
No. .9 May 22/37.10....
No. 10— June 4/37.-9
No. II— June 25/37. 10'/,..
No. 12— (10-16-37) Aug. 13/37.10....
No. 13— (10-16-37) Sept. 10/37. 10....
(New Series)
No. I— 10-16-37) Sept.l7/37tl0....
No. 2— Oct. I5,'37t.9'/,..
No. 3— (12-11-37) Nov. l8/37t.9'/,. .
No. 4— Dee. 24/37tl0....
No. 5— Jan. 7/38T-9'/,..
No. 6— (3-5-38) Feb. 4/38tl0
No. 7— Mar. 4/38tl0
No. 8 — Apr. I/38T
No. 9 — Apr. 29,'38f
SPECIAL
SPORT THRILLS
Cadet Champion (12-1 1-37) . Dec. I7,'37t.9'/,..
Feminine Fun Feb. I8.'38t.9'/, ..
Fit to Win (6-12-37) May 7/37.. 9'/,..
Future Stars Aug. 30. '37. .9
Golf Magic (9-11-37) Aug. 16/37. .9. .. .
Riding the Waves June 4/37.10....
Set 'Em Up Oct. 29/37t . 9'/, . .
Snow Foolln' (2-12-38) Jan. 2l,'38tl0
Sport of the Seasons June 25/37.. 9....
Sport's Greatest Thrills
(8-21-37) Aug. 3/37.. 9....
Sport Stamina Apr. IO/38t
Trotting Thoroughbreds
(10-18-37) Sept.30/37t.9'/,..
Unusual Hunting (3-26-38) .Mar. I5.'38tl0i
STRANGE AS IT SEEMS
Boy Who Saved a Nation,
The (1-22-38) Dee. IO/37t.9'/,..
Little Jack Horner
(10-2-37) Sept.l6/37t.6«/,..
Silver Threads (12-1 1-37) .. Nov. I2/37H01/,. .
WORLD IN COLOR
Beautiful Bermuda Sept. I0.'37t
City of the Golden Gate
(11-20-37) Oct. 10/371.9'/,..
El Salvador (2-12-38) Jan. I5.'38t.fi
Quebec Mar.25,'38t
EDUCATIONAL
[Distributed through
Twentieth Century-Fox]
Title Rel. Date Mln.
SONG AND COMEDY HITS
All's Fair (3-26-38) Feb. 25/38tl0
Ask Uncle Sol (10-23-37) ... Oct. 8/37tll
Big Apple, The (10-2-37) . .Sept.l7/37t. 9. .. .
Title Rel. Date Mln.
Calling All Crooners
(12-4-37) Nov. I9,'37tl0'/,..
How to Dance the Shag. ...Dec. I7.'37t.8
Love Goes West (I -15-38) . . Dec. 31/37110'/,. .
Miss Lonely Hearts
(10-30-37) Sept.24/37tl0'/,..
Pot Luck (8-14-37) Aug. 6,'37tll
Rhythm Saves the Day
(12-4-37) Oct. 29,'37tl I
Trailer Paradise Nov. 26,'37t.9. . . .
TERRY-TOONS
Barnyard Boss, The Dec. 24/ 37t-6'/,. .
Billy Goat's Whiskers. The. . Dec. I0.'37t.6'/,..
Bugs Beetle and His
Orchestra Jan. 2l/38t.6'/,. .
Close Shave. A Oct. I,'37t .6'/,. .
Dancing Bear, The ..
(11-6-37) Oct. l5/37t.6'/,..
Dog and the Bone, The
(11-27-37) Nov. I2,'37t.6....
Farmer Al Falfa in Trailer
Life Aug. 20/37t.5'/,..
Gandy the Goose (3-19-38). Mar. 4/38t.6....
Happy and Lucky Mar.l8/38t.6</,..
His Off Day Feb. 4/38t.6'/,..
Homeless Pup, The July 23/37.. 7....
Just Ask Jupiter (2-19-38) .Feb. I8/38T.8
Klko's Cleaning Day
(10-2-37) Sept.l7/37t.6'/,..
Lion Hunt, The ( 1-15-38) . .Jan. 7/38t-7
Maid in China Apr. 29,'38t . I rl. .
Mechanical Cow, The June 25/37. .7. .. .
Mountain Romance, A Apr. 1/381'. I rl..
Paper Hangers, The
(8-14-37) July 30/37.. 7
Pink Elephants July 9/37.. 7
Play Ball June 1 1/37. .6
Robinson Crusoe's Broadcast. Apr. 1 5, ' 38t . I rl..
Saw Mill Mystery, The. ....Oct. 29/37t.6'/». .
Timid Rabbit, The Nov. 26/37t.6'/,. .
Villain Still Pursued Her,
The Sept. 3/37t-6'/,..
TREASURE CHEST
Grey Owl's Little Brother. .. Dec. 24,'37tl0
How to Ski Aug. 20.'37tl I
Kingdom for a Horse Apr. 22/38t.l rl..
Music from the Stars Mar.25,'38t.l rl..
Not so Dumb Dec. I0.'37t.9
Ornamental Swimming June 4/37.10....
Private Life of the Gannets
(9-25-37) Sept.l0/37tll
Return of the Buffalo Apr. 8,'38t . 9'/> . .
Sky Fishing (3-26-38) Feb. 25/381-9'/,..
Songbirds of the North
Woods (2-12-38) Feb. Il/38tl0
TWO-REEL COMEDIES
Affairs of Pierre, The
(7-31-37) Aug. 6,'37tl9....
Air Parade (2-12-38) Jan. l4.'3Bt!9
Bashful Ballerina
(10-2-37) Sept.l7/37t20....
Bashful Buckaroo, The Dec. 3/37tl9'/,..
Beautiful But Dummies... . Mar.25/38tl7
Cupid Takes a Holiday
(2-19-38) .Feb. 4/38tl5....
Dates and Nuts ( I- 15-38) . . Dec. 31/37119
Dime a Danee Dee. 24/37tl9'/,..
Getting an Eyeful
(1-22-38) Jan. 2f.'38tl8
Girls Ahoy! June 1 1/37. 17
Going, Going, Gone Oct. 6,'37f 1 8
Hamlet and Eggs June 18/37.16....
Heir Today Nov. 5/37tl8. ...
Hl-Ho Hollywood Jan. 7.'38tl6
Hurray for Hooligan
(12-4-37) Nov. I9,'37tl7....
Koo-Koo Correspondence
Skool, The Nov. I9,'37tl8
Love and Onions (3-26-38). Mar. 11/38119....
Love In Arms May 28/37. 18....
Meet the Bride Oct. 29/37H7
Miss They Missed, The
(2-12-38) Jan. 28/38118. . . .
Montague the Magnificent
(8-14-37) .Aug. 27/37tl8....
Playboy Number One
(12-4-37) Nov. 26/37tl7....
Silly Night (10-23-37) Oct. 1/37119....
Sing for Sweetie Apr. I5,'38t.2 rls.
Slacks Appeal Aug. I3/37H9....
Smart Way, The ( 1 0-30-37) . Oct. I5,'37tl8
Sweeties Sept. 3/37tl5....
That's the Spirit June 25/37. 17....
Timid Ghost, The Sept.24/37tl6
Unele Sol Solves It Feb. II/38H5
Wanna Be a Model Feb. 25/38116
Who's Crazy? Aug. 20/37H9. . . .
Will You Stop! (10-2-37). .Sept.l0/37tl7....
Who's Who? Oct. 22/37t20....
HOFFBERG
Title Rel. Date Mln.
Baltimore, Home of Wally
Simpson <
Bamboo (5-29-37) July 16/37.10..
Blow, Bugle, Blow ■
Broadway Dance Parade June 15/37.10..
Hollywood Magie (5-29-37) 10...
In Shanghai (6-5-37) July 16/37.12...
Isle of Paradise July 30/37.20...
Skiing on Your Feet Jan. I4,'38t
Spanish Interlude, A June 15/37
COLOR
Catalina Island Nov. 12/371
Personalities on Parade
Yellowstone Park
IMPERIAL
Title Rel. Date Mln.
EDGAR GUEST POETIC GEMS
Boyhood 8..
Early in the Mornin' 9...
Old Prospector, The 9...
NOVELTIES
Napoleon's Waterloo 8..,
Nero
PORT 0' CALL
City of the Sun 9...
Last Resort, The 9...
Mother Ganges 9...
WORLD IN COLOR
Dream Harbor 8..
MGM
Title Rel. Date Mln.
CAPTAIN AND THE KIDS
Blue Monday Feb. 5/38t.9...
Cleaning House (3-5-38) Feb. 19/381.8...
CRIME DOESN'T PAY
No. 10 — It May Happen to
You (8-14-37) June 5/37.21...
No. 1 1 — Soak the Poor
(IO-2'37) Aug. 21/37.16...
No. 12— Give Till It Hurts
(11-13-37) Sept. 18/37. 20...
No. 13— Behind the
Criminal (12-4-37) Oct. 30/37121...
No. 14— What Price Safety. .Feb. 5/38T2I...
No. 15— Miracle Money Mar.26/38t2l . . .
FITZPATRICK TRAVEL TALKS
Beautiful Budapest Apr. 16/3811 1 .. .
Chile, Land of Charm
(11-20-37) Oet. 30/37T.9...
Copenhagen Nov. 27/371-9. • ■
Floral Japan July 24/37.. 8...
Glimpses of Austria Feb. I9,'38t.9...
Glimpses of New Brunswick . Mar. 1 9/381- 8. * •
Glimpses of Peru
(10-2-37) Sept. 4/371.8...
Land of Incas Dec. 25/37. .8...
Natural Wonders of the
West (2-5-38) Jan. 22/38T.9...
Serene Slam (8-26-37) Oet. 2/371. 9...
Stockholm, Pride of Sweden
(11-13-37) Oct. 2/37 1 -9...
H ARM AN-ISI NG
(Happy Harmonies)
32 — Wayward Pups
(8-14-37) July 10/37. .9...
33 — Bosko and the
Cannibals Aug. 28/37.10...
34 — Little Buck Cheeser
(1-8-38) Dee. 15/37. .8...
35 — Bosko In Bagdad Jan. 1/38.10...
36 — Pipe Dream Feb. 5/38.. 8...
37— Little Bantamweight... .Mar. l2/38t-8...
HISTORICAL MYSTERIES
Captain Kidd's Treasure
(3-26-38) Jan. 22/38tl0...
Face Behind the Mask, The . Mar. 1 9/381 1 1 . ..
King Without a Crown, The
(11-20-37) Oet. 9/37T-9...
Man In the Barn, The
(1-1-38) Nov. 20/37tl8...
Ship That Died, The Feb. I9/38H0...
M-G-M MINIATURES
Boss Didn't Say Good
Morning, The (1 0-2-37)... Oct. 1/37.10...
Have Courage (7-24-37)... .June 12/37.10...
Life In Some Town, U.S.A.. Feb. 26/38T
Optical Poem, An Mar.ll/38t. 7...,
Pacific Paradise (10-16-37). Aug. 28/37. 10...
Rainbow Pass (1 0-30-37)... Oet. 9/37.10...
What Do You Think. No. 2
(2-12-38) .Dee. 25 / 37110...
What Do You Think, No. S.Jan. 15/38111...
MUSICAL COMEDIES
Billy Rose's Casa Manana
Revue Mar.26/38t
April 2, 1938
MOTION PICTURE HERALD
71
(THE RELEASE CHACT—CCNT'D)
Title Rel. Date Mill.
Canary Comet Acrott, The
(2-5-38) Jan. 29/38t2l...
Girl's Best Years, A
(2-20-37) Dec. 25/37.19...
Our Gang Follies of 1938
(1-8-38) Dec. I8,'37t2l...
Stroke of Genius Feb. 5,'38tl ■
Sunday Night at Troeadero
(10-23-37) Oet. 2/37t20...
OUR GANG
Bear Facts Mar. 5,'38tll...
Came the Brawn .Apr. I6,'38tll...
Canned Fishing Feb. I2,'38tll...
Fishy Tales Aug. 28/37. 8 0...
Framing Youth (10-2-37) .. .Sept. 1 1 .'37 1 II...
Mall and Female Nov. I3,'37tll...
Night V Gales July 24/37.11...
Pigskin Palooka (1 1-27-37). Oct. 23/37fll...
Roamin' Holiday (7-31-37). .June 12/37.11...
Three Men in a Tub Mar.26/38tl0. . .
PETE SMITH SPECIALTIES
Candid Cameramaniaes
(1-1-38) Dee. Il/37t.»...
Decathlon Ctiamplon
(11-27-37) Nov. 20/37tl0...
Equestrian Aerobatics Aug. 14/37.. 8...
Friend Indeed (1-1-38) Jan. I,'38tl0
Jungle Juveniles (1 1-6-37) . .Oct. 2/37t.8...
Jungle Juveniles, No. 2
(2-5'38) Jan. 29,'38t-9...,
La Savate Mar. 1 2/38 1. 8
Olympic Ski Champions
(11-7-36) July 3/37.10...
Penny's Part (color) Apr. 9.'38t.9
Pigskin Champion
(9-25-37) Aug. 14/37. 1 1...,
(Exploitation: Oct. 30/37, p. 87.)
Romance of Radium
(10-23-37) Oct. 23/37.10....
Ski Skill (4-10-37) Oct. 23 /37.10....
(Reviewed under the title, "Ski Thrill")
Sports on Ice July 24/37.10....
Three on a Rope (3-26-38) .. Feb. I9,'38tl0....
RE-ISSUES (1937-8)
Beau Hunks (9-5-31) Sept.l8/37t37
Blotto (2-15-30) Oct. 30/37t26....
County Hospital (4-23-32) ..Jan. 22,'38tl7
Perfect Day, The (3-18-27). Dec. Il/37t20
ROBERT BENCHLEY
How to Figure Income Tax. .Mar. I9,'38t.8....
How to Start the Day
(10-16-37) Sept.il/37tl0....
Night at the Movies, A
(11-20-37) Nov. 6/37tl0....
SPECIAL
Jimmy Fidler's Personality
Parade (1-29-38) Jan. 8/38t/20
New Audioscopiks, The
(2-5'38) 8....
PARAMOUNT
Title Rel. Date Mln.
BETTY BOOP CARTOONS
Be Up to Date (2-26-38)... Feb. 25/38t/. 7
Candid Candidate, The
(9-25-37) Aug.27/37t.7....
Ding Dong Doggies July 23/37t.7
Foxy Hunter, The Nov. 26/37t.l rl..
Honest Love and True Mar.25,'38t .7. . . .
Impractical Joker, The
(7-3-37) June 1 8/37.. 7
New Deal Show, The
(10-16-37) Oct. 22/37f.7....
Riding the Ralls (2-26-38). Jan. 28/38t.7
8erviee with a Smile Sept.24,'37t.7....
Zula Hula (1-15-38) Dee. 24/37t.7
COLOR CLASSICS
Car-Tune Portrait, A
(7-3-37) June 25/37.. 7
Educated Fish ( 1 1 -13-37) . ..Oct. 29/37t.7
Little Lamby (1-8-38) Dec. 3l/37t.7
Peeping Penguins (9-l8'37).Aug.27/37t.7....
Tears of an Onion Feb. 25/38t
HEADLINERS
Frlml Favorites (7-3-37) ... .June 4/37.11
Rudolph Frlml, Jr., and Oreh.
From the Minuet to the Big
Apple Nov. I9,'37t
Hlmber Harmonies (2-26-38). Jan. 28,'38tll....
Hollywood Star Reporter,
No. 2 (10-16-37) Oct. 29/37tll....
Hula Heaven (10-16-37). ...Oct. 1/37111....
Eddie Peabody
Installment Collector, The.. .July 2/37.10....
Fred Allen
Let's Go Latin (9-25-37) .. .Sept.lO/37tH ... .
Xavler Cugat and Oreh.
Listen to Lucas (2-26-38) .. Feb. I8,'38tl0
Title Rel. Date Mln.
Meet the Maestros Jan, 7/38t
Night In Manhattan July 30/37. 1 1 .. .
Oh Kay, Rhythm (1-8-38). Dec. I7,'37tl0...
Queens of Harmony Aug. 20/37tl I .. .
Phil Spltalny and Girl Oreh.
Star Reporter, No. 3 Mar.l0/38t
Swing, Hutton, Swing May 7/37.11...
Ina Ray Hutton and Oreh.
MUSICAL ROMANCE
(In Color)
Schubert's Serenade July 23/37.. 9...
Song of the Islands
(5-22-37) May 21/37.10...
PARAGRAPHICS
Accent on Beauty (I -8-38) . Dec. 3l/37tl0...
California Giant Jan. 28/38t
Aviator Shorty July 23/37.10...
Circus Comes to Town, The
(7-3-37) June 25/37.10...
Cowboy Shorty (10-16-37) . ..Oct. 8/37tl0...
Gold (3-12-38) Feb. 25/38tl0...
Inventor, The (1 0-23-37).... Nov. 5/37tll...
It's a Good Stunt (9-25-37) .Sept. 1 0/37 1 10. . .
Jungle Glimpses Mar.25/38tlO. . .
Killer of the Tonto Aug. I3.'37tl0
Safety in the Air (5-22-37) May 28/37.10...
Tuna Dec. 3/37t
PARAMOUNT PICTORIAL
No. 10 — Sailboat Time —
Twilight on the Trail —
Magnetic Music (5-22-37) May 7/37.10....
No. II— Fishing Highlights. June 4/37.11....
No. 12— (7-3-37) July 2/37.10....
NEW SERIES
No. I — Ain't Nature Old
Fashioned — Where East
Meets West — Hollywood
Music Man Aug. 6/37t.lrl..
No. 2 — Lot's Count Horses
— Nova Scotia Faces the
Sea — Record Making
(9-18-37) Sept. 3/37tl0....
No. 3 — Modern Czecho-
slovakia — Southern
Sketches — Doing Broad-
way In Style (10-16-37) ..Oct. I,'37tl0
No. 4 — Tropical Toppers —
Huckleberry Harvest —
Steel Never Dies
(11-6-37) Nov. 5/37tl0....
No. 5— Dec. 3/37t
No. 6— Jan. 7/38t
No. 7— (2-26-38) Feb. 4/38tl0....
No. 8— Mar. 4/38t
POPEYE THE SAILOR
Football Toucher Downer Oct. I5,'37t
Fowl Play Dec. I7,'37t
House Builder-Upper, The. . Mar.l8/38t
I Like Babies and Inflnks
(10-2-37) Sept.l7/37t.7....
I Never Change My
Altitude Aug.20/37t.7
Learn Pollkeness (2-28-38) .. Feb. l8/38f.7
Let's Celebrake Jan. 2l/38t
Lost and Foundry July 16/37. .7....
Morning, Noon and Night
Club (6-26-37) June 18/37. .7. . ..
Paneless Window Washer,
The (2-27-37) Jan. 22/37.. 7....
Popeye the Sailor Meets
All Baba and the Forty
Thieves Nov. 26/37f.2 rl».
(Color Special)
Protex the Weakerist
(ll-20-'37) Nov. I9,'37t.7....
Twisker Pitcher, The May 21/37. .7
PARAMOUNT SOUND NEWS
Two Editions Weekly
POPULAR SCIENCE
(In Color)
No. 6 July 2/37.11....
NEW SERIES
No. I (9-18-37) Sept. 3/37tl0....
No. 2 (11-20-37) Nov. I2,'37tl0....
No. 3 Jan. I4.'38t
No. 4 Mar. I8,'38t
SCREEN SONGS
Magic on Broadway Nov. 26/37t.l rl..
Jay Freeman and Oreh.
Please Keep Me In Your
Dreams (5-22'37) May 28/37.. 8....
Henry King and Oreh.
Thanks for the Memory Mar.25/38t.8
Whispers In the Dark
(10-9-37) Sept.24/37t.7....
You Came to My Rescue July 30/37.. 8....
Shep Fields and Oreh.
Title Rel. Date Mln.
You Took the Words Right
Out of My Heart(2-l9-38).Jan. 28/38t.7...
GRANTLAND RICE SPORTLIGHTS
(NEW SERIES)
No. 37 — Swing Stars
(5-22-37) May 14/37.10...
No. 38 — Pan-American
Champion (7-3-37) June 1 1/37.10...
No. 39— Rhythm of the
Game (7-10-37) July 9/37.10...
No. 40— Aquabats Aug. I3,'37tl0. . .
No. 41— Picking Pets
(10-2-37) Sept.lO/37tlO. ..
No. 42 — Four Smart Dogs
(10-16-37) Oct. 8/37tl0...
No. 43 — Pick Your Favorite
(11-6-37) Nov. 5/37tl0...
No. 44 — Ball Tossers Dec. 3/37t
No. 45— Water, Water
Everywhere (1-15-38) Dee. 3l/37t/IO...
No. 46 — Good Looking
Winners (2-26-38) Jan. 28/38tl0...
No. 47 — A Fascinating
Adventure (2-26-38) Feb. 25,'38t 10. . .
No. 48 — Cops and Robber*. .Mar.25/38t 10. . .
UNUSUAL OCCUPATIONS
(In Color)
No. I Aug. 6/37t.l rl.
No. 2 (10-16-37) Oct. 8/37tlO...
No. 3 (1-22-38) Dec. 10/37110
No. 4 (2-26-38) Feb. Il/38tl0...
No. 5 Apr. I5/S8t
SPECIAL 3- REEL SHORT
(Distributed by Paramount)
River, The (12-11-37) 31...
RKO RADIO
Title Rel. Date Mln.
CONDOR MUSICALES
Frozen Affair, A (8-26-37) . .Sept.l7/37t 10. . .
Murder In Swing Time
(9-4-37) Sept.27,'37tl0...
Prairie Swlngeroo
(12-25-37) Oct. I5.'37tl0...
LEON ERROL COMEDIES
Berth Quake May 6/38t16...
Dummy Owner, The
(1-1-38) Jan. 7/38tl9..
His Pest Friend Mar. 1 1 ,*38t IS
Rented Riot, A Nov. 5,'37tl7
Should Wives Work
(10-9-37) Sept.l0/37tl9...
HEADLINER SERIES
4 — Swing Fever July 25/37.20...
1937-38
No. I — Trailing Along
(10-16-37) Oct. 8/37tl6...
No. 2— Music Will Tell
(1-1-38) Feb. Il/38tl7...
EDGAR KENNEDY COMEDIES
Dumb's the Word June 11/37.18...
Ears of Experience (I -I -38) .Jan. 28/38fl8...
Edgar and Goliath
(12-25-37) Nov. I9,'37tl7...
False Roomers Mar.25/38tl7. . .
Kennedy's Castle May 28,'38tl7...
Morning Judge (10-16-37). Sept.24/37tl8...
Tramp Trouble Aug. 6/37.16...
MARCH OF TIME
No. 12 July 9/37.18...
No. 13 Aug. 6/37.18...
1937-38
No. I (9-11-37) Sept. 3/37tl7...
No. 2 Oet. I,'37t20...
No. 3 Oct. 29/37t2l...
No. 4 Nov. 26/37t20. . .
No. 5 (1-1-38) Dee. 25/37fl8...
No. 6 Jan. 2l/38tl6...
No. 7 Feb. I8.'38tl9
No. 8 Mar.l8,'38tl9. . .
No. 9 Apr. I5,'38t
No. 10 May I3.'38t
No. II June IO/38t
MICKEY MOUSE
Boat Builders Feb. 25/38t.7
Clock Cleaners, The
(8-28-37) Oct. 15/371.8....
Donald's Better Self
(2-26-38) •. Mar. I l.*38t .8
Donald's Nephews Apr. I5.'38t.8
Donald's Ostrich (I -I -38) . . . Dec. I0,'37t.9....
Hawaiian Holiday
(9-4-37) Sept.24,'37t.8....
Lonesome Ghosts (12-25-37). Dec. 24/37t.9
Mickey's Trailer May 6/38t.8....
Moth and the Flame, The
(3-19-38) Apr. I.'38t .8
Title Rel. Date Mil.
Old Mill, The.: Nov. 5/37t.9..
Pluto's Quinpuplets Nov. 26,'37t.9..
Self Control (1-22-38) Feb. Il/38t.8..
NU-ATLAS PRODUCTIONS
Deviled Ham (1-22-38) Apr. 28/38tl0..
Latin Rhythm (3-5-38) Feb. l8/38fll..
Phoney Boy (12-25-37) Nov. l9/37tll..
Radio Hookup, A Jan. 25/38tlO...
Rhythm In a Night Court
(9-4-37) Sept.24,'37t.9..
Skyline Revue Apr. I,'38tll..
Sweet Shoe (1-1-38) Jan. I4,'38tll..
PAT HE NEWS
Released twice a week
PATHE PARADE
No. I (10-16-37) Sept.l0/37tl3...
No. 2 (12-18-37) Nov. 5/37tll...
No. 3 (1-22-38) Dec. 3l/37tl0...
No. 4 (2-26-38) Feb. 25/38tlO. . ,
No. 5 Apr. 22/38tll...
No. 6 June I7,'38t
PATHE REVIEWS
Released once a month
PATHE TOPICS
Released seven times a year
RADIO FLASH COMEDIES
Many Unhappy Returns Oct. 22/37tl7...
Stupor-Visor. The (I -22-38). Feb. 25/38tl7...
RADIO MUSICAL COMEDIES
Harris in the Spring
(12-25-37) Dec. 3/37t20...
Mississippi Moods
(7-31-37) July 23/37.17...
That Man Samson May 28/37. IS...
Twenty Girls and a Band
(1-22-38) Apr. 8/38tl8...
RKO PATHE SPORTSCOPE
In the Swim (3-5-38) Feb. I8,'38tl0...
Swinging Mallets Apr. I.'38tl0...
White Maglo Jan. 28/38tlO...
Windward Way Mar.il/38.I0...
SMART SET
Buckaroo Broadcast
(3-26-38) Apr. 22/38tl8...
Rhythm Wranglers
(12-25-37) Dec. I7,'37tl9...
SPECIAL
Quintupland (2-26-38) Feb. I8.'38tl9
SPORTS WITH BILL CORUM
Beach Sports June 4/37.. S'/t.
Golf Timing (8-21-37) July 23/37.11...
Royal Steeds July 2/37.10...
SUPERBA COMEDIES
Wife insurance (8-14-37)... July 9/37.16...
WORLD ON PARADE
Florida Cowboy June 1 1/37. .9'/t.
Jungle Playmate July 30/37. .9...
Workshops of Old Mexico... July 9/37.11...
STATE RIGHTS
Title Rel. Date Mln.
DEVLIN
Hong Kong, Gateway to
China (2-19-38) II....
Manila (2-26-38) II....
Singapore (2-28-38) II...,
MODERN
America Marching On
(1-29-38) 10....
U. S. DEPT. OF AGRICULTURE
I Pledge My Heart (8-7-37) II....
SANDERS
Life In Lapland (2-12-38) .. Feb. I8.'38t.8'/i. .
20TH CENTURY-FOX
Title Rel. Date Mln.
ADVENTURES OF THE
NEWSREEL CAMERAMAN
Bone Bender Parade, The
(8-14-37) Aug. 6/37.10....
Filming Modern Youth Oet. l/37t
Filming Nature's Wonders. . Dec. 3,'37t
Laughing at Fate
(11-27-37) Nov. 5/371.9*4..
Motor Maniacs (9-25-37) Sept. 3/37110....
Trailing Animal Stories
(1-22-38) Jan. I4.*38t.9....
MAGIC CARPET SERIES
Dude Ranch, The Oct. 8/37t
Italian Libya (12-4-37) .... Nov. I2.'37tl0. .. .
Land of the Maple Leaf,
The (1-22-38) Deo. I0.'37tl0
Mexican Mural (10-16-37) . .Sept. 3/371. SK..
Modern Dixie (2-12-38) Jan. 28,'38tlO
Portraits of Portugal
(8-7-37) Aug. 8/37.10....
72
MOTION PICTURE HERALD
April 2 , 1938
(THE RELEASE CHACT—CCNT'E)
UNITED ARTISTS
Title Ral. bate Mia.
MICKEY MOUSE
116. Magician Mickey June I7,'37t .8'/,. .
111. Mickey's Amateur*
(6-19-37) June 4,'37t.l rl..
1 12. Moose Hunters Aug. 5,'37t.9....
SILLY SYMPHONIES
112. Little Hiawatha
(6-26-37) May 11/37*
113. Modern Inventlea
(6-26-37) June l7/37t
UNIVERSAL
Title Rel. Date Mia.
GOING PLACES with LOWELL THOMAS
Ne. 38 (7-24-37) July 26/37. 10. .. .
He. 39 (19-23-37) Oct I8,'37t.9....
No. 40 (12-4-37) Nov. I,'37t.«
Ne. 41 (12-11-37) Nov. I5/37+.0. . . .
No. 42 Nov. 22.'37t.9....
No. 43 Dee. 6/37*. 9
No. 44 Jan. 3.'38t.9....
No. 45 (2-26-38) Jan. 29.'38t.9. . . .
No. 46 Feb. 28/38t.9....
No. 47 Mar.2l,'38t.9'/i..
No. 48 Apr. ll.*38t.S
No. 49 Apr. 25,'38t.l rl. .
MEANY-MINY-MOE CARTOONS
Air Express (10-2-37) Sept.20/37f.6. . . .
Country Store (8-7-37) July 8/37. .7
Fireman's Picnic (10-16-37). Aug. 16/37. .6'/,..
Ottrleh Feathers (10-2-37).. Sept. 6/37t.7....
Rest Resort (10-16-37) Aug.23/37. .7. . . .
MENTONE MUSICAL COMEDIES
All Aboard (11-6-37) Dec. l/37tl7....
Alpine Cabaret (8-14-37).. .Aug. 4/37.10
Bargain Matlneo (3-20-37) . Apr. 14/37.10....
Cocktail Party. The
(5-15-37) May 12/37.10....
Down on the Barn
(2-28-38) Feb. 23/38tl7....
Hawaiian Capers (9-18-37) . .Sept. 8/37*17....
Oh. Say Can You Hear?
(12-18-37) Dee. 29/37tl5....
Rhapsody In Zoo (12-11-37). Jan. 26/38t 15'/, . .
Shoes with Rhythm
(5-15-37) Juno 8/37.10....
Show for Sale (10-30-37). .Nov. 3/37f2l....
Singing Bandit, The
(7-3-37) July 7/37.10....
Somewhere In Paris
(3-5-38) Mar. 23/38tl7....
Te«9dy Bergman's Bar-B-tt
{10-16-37) Oct. 6/37*19....
OSWALD CARTOONS
mmb Cluck (12-11 -37).. . . . Dee. 20/37t.7.. . .
Food the Kitty Mar.l4/38t 7.. . .
Football Fever (12-4-17).... Nov. I5.'37t.7....
Keeper of the Lieut
(1 1-13-37) Oct l8/37*.7....
Laaptlghter. Too.. Jan. 10/38* 7. . . .
Lev* Sick (11-6-37) Oet. 4/37t.8....
Man Hunt (2-26-38) Feb. 7/38f,7....
Mechanical Handy Mao
(I0-S0-37) Nov. 8/37t.7....
Mysterious Jug, The
(12-11-37) Nov. 29/37*. 7
Playful Pup, The
(7-81-37) July 12/37. .7. .. .
Trade Mleo Feb. 28/38t.7. . . .
Trailer Thrills (5-15-37).... May 3/37.. 7....
Wily Weasels, The June 7/37.. 7....
Yokel Boy Makes Good
(3-12-38) Fob. 21/38*. 7....
STRANGER THAN FICTION SERIES
No. 36— Novelty (4-17-37). . May 24/37. .8. . . .
No. 37— Novelty (7-3-37) .. .June 21/37. .8% . .
No. 38— Novelty (5- 1 5-37).. July 19/37. .9....
No. 39— Novelty (7-24-37).. Aug. 16/37.. 9....
No. 40— Novelty (9-18-37) . .Sept. 6/37*. 9....
No. 41— Novelty Oet. 4/37t.9....
No. 42— Novelty Nov. I,'37t.9....
No. 43— Novelty (12-4-37) .. Nov. 29/37t.9....
No. 44— Novelty (12-1 1-37) . Dec. 27/37t .9. . ..
No. 45— Novelty (2-28-38). .Jan. I7.'38t.9....
No. 46— Novelty (2-26-38) .. Feb. 21 ,'38t. 9
No. 47— Novelty Mar.l4,'38t -9. . . .
No. 48— Novelty Apr. 4/38t.8'/,..
UNIVERSAL SPECIAL
Beaiblng of the U. S. 3.
Pan ay Dee. 30/37t23
Breathless Moments
(2-26-38) Feb. 28/38tl9
Hollywood Soreen Tost
(8-14-37) Aug. 30/37*21 ....
VITAPHONE
Title Rel. Date Mil.
BIG TIME VAUDEVILLE REEL
Nlckal Lowdown May 1/37.10....
Charles Kemper
Title Rel. Date Mia.
Vltaphone Funsters
(6-12-37) May 29/37. 1 1....
Johnny Burke
Vaude- Festival June 26/37
Fritz and Jean Hubert
Vaudeville Hits July 17/37
Elaine Arden
Vitaphone Broadwayites ... .Aug. 21/37. 10. .. .
Medley- Dupree
BROADWAY BREVITIES
Movie Mania May 8/37.20
Dave Apollon
Musical Operation, A May 15/37.20
Frank Gaby- Virginia Verrlll
Day at Santa Anita May 22/37. 18
Sybil Jason
Sound Defects (6-12-37) June 5/37.22
Rufe Davis
Joe Palooka In "Thirst Aid" .June 12/37.20
Robt. Norton-Beverly Phalen
Rhythm Roundup, The June 19/37.21
Estelle Taylor
Little Pioneer. The
(7-10-37) July 3/37.19....
Sybil Jason
Newsboy's Nocturne
(7-10-37 ) July 10/37.20....
Lane, Tree & Edwards
Flowers from the Sky
(8-21-37) July 24/37.22....
Josephine Huston
Cut Out for Love Aug. 2/37
Donald Novls-Dorothy Dare
Du Barry Did All Right Aug. 7/37
Irene Bordonl
Doctor Cupid Sept. 4/37t
Ken Murray-Oswald
Postal Union Sept ll/37t
Geergie Price
Littlest Diplomat. The
(9-11-37) Sept.25/37t20....
Sybil Jason
Ups and Downs Oct. 9/37t
Hal LeRoy
Starlets (11-20-37) Oet. 23,'37t20....
Toot Sweet Nov. 6,'37t
Flfl D'Orsay-Rufo Davis
Joe Palooka In "Calling
All Kids" Nov. 20/37tl7
Man Without a Country. The Nov. 27/37t
John Lltel
Here's Your Hat Dec. 1 1/37*. 2 rls.
Cookie Bowers
One On the House Dec. 18/37* .2 rls.
Willie, West. MeGlnty
Wedding Yells Jan. I,'38t20
Ken Murray-Oswald
Serlpt Girl Jan. 15/38*
Cross and Dunn
Romance Road Jan. 29/38tl9
Walter Cassel-Anne Nagel
Candid Kid, The (2-26-38) . Feb. I2.'38t20. . . .
Josephine Huston
Waiting Around (2-26-38) . . Feb. 20/38*20. . . .
Frank Llbuse
Little Me Mar. 5/38t
Winl Shaw
Romance of Louisiana Mar. I2.'38t
Addison Riehards
Under tho Wire Mar.26/38t
Joe and Asbestos
COLORTOUR ADV
(In Color)
Alpine Grandeur
Gateway to Africa
(6-12-37)
Land of tho Magyar
(7-10-37)
Crossing tho Sahara
Long Bright Land (9-11-37) .
It's Work
Mysterious Ceylon
Land of the Kangaroo
(11-20-37)
India's Millions
Malayan Jungles (2-5-38)..
What the World Makes....
Crossroads of the Orient...
ENTURE
May 15/37.10.
June 12/37.10.
July 3/37....
Aug. 14/37....
Sept.25,'37fl0.
Oct. 23/37t...
Nov. 20/37t...
Dec. I8.'37f 10.
Jan. 8,'38t...
Feb. 5/38tl0.
Mar.l2/38t...
Apr. 2,'38t...
FLOYD GIBBONS'
"YOUR TRUE ADVENTURE"
Attle of Terror (9-11-37).. Sept.I8/37tl2. . .
Playing with Danger
(11-20-37) Oct. 30/37tl3...
Danger— High Voltage Dec. 4/37t.l rl.
Alibi Mark Dee. 25/37M rl.
Bolted Door, Tho (2-5-38) . .Jan. 22,*38tl3...
Hit and Run (2-26-38) Feb. I9,'38tl2...
Shopgirl's Evidence Mar. I9,'38t
Title
LOONEY TU
No. 35 — Porky and Gabby
(6-12-37)
No. 36— Porky's Building..
No. 37 — Porky's Super
Service (7-10-37)
No. 38 — Porky's Bad Time
Story
No. 39 — Porky's Railroad
(8-14-37)
No. 40— Get Rleh Porky...
No. 41 — Porky's Garden...
No. 42 — Rover's Rival
No. 43 — Tho Case of tho
Stuttering Pig
No. 44 — Porky's Double
Trouble (11-20-37)
No. 45— Porky's Hero
Agency
No. 46 — Porky's Poppa . . .
No. 47— Porky at the
Crocadero
No. 48— What price Porky..
No. 49 — Porky's Phoney
Express (2-26-38)
Rel. Date Mia
NES
.May 15/37.. 8.
.June 19/37.. 8.
July 3/37.. 8.
July 24/37.. 7.
Aug. 7/37. .7.
Aug. 28/37
Septll/37....
Oet. 9/37*.. .
Oct. S0/37t....
.Nov. I3,'37t.7..
Dec. 4/37*. 7..
Jan. IS,'3St
Feb. 5/38t.7..
Feb. 26/38t....
Mar. I9.'38tll.
37.10...
37.10...
37.10...
37.10...
'37t
'37t
37t
'37tl0...
37M rl.
37t.l rl.
38t
38tl0...
'38t
38*
38t
MELODY MASTERS
Jack Denny and Oreh May 29,'
Ellseo Grenet and Oreh.
(6-19-37) Juno 19.
Lennle Hayton and Oreh.
(7-10-37) July 10,'
David Mendoza and Oreh.
(8-21-37) July 31,
Russ Morgan and Oreh Sept. 1 1
Milt Brltton and Oram Oet 2,
Mai Hallett and Oreh Oet 23/
Arnold Johnson and Oreh...
(9-11-37) Nov. 13,
Jan Rubinl and Oreh Doe. 4/
Henry King and Oreh Dee. 25/
Leon Navara and Oreh Jan. 15/
Eric Madrlguera and Oreh.
(2-5-38) Jan. 29,
Carl Hoff and Oreh Feb. 12,
Benny Meroff and Oreh. Mar. S,'
Mike Riley and Oreh Mar.26/
MERRIE MELODIES
(In Color)
No. 36 — Clean Pastures ... .May 22/37
No. 37 — Uncle Tom's
Bungalow Juno 5/37
No. 38 — Streamlined Greta
Green (6-12-37) Juno 19/37. .8. . .
No. 39 — Sweet Sioux
(7-10-37) Juno 28/37.. 8...
No. 40 — Egghead Rides
Again July 17/37.. 8...
No. 41 — Plenty o' Money
and You July 31/37. .7...
No. 42 — Sunbonnet Blue Aug. 21/37
No. 43 — Speaking of tho
Weather (8-21-37) Sept 4/37. .7...
No. 44 — Dog Daze Sept.18/37
No. 45—1 Wanna Be A
Sailor 8ep*.25/S7t
No. 46— The Lyln' Moose... Oet 16/37*
No. 47— Little Red Walking
Hood Nov. 6/S7t
No. 48— Woods Are Full of
Cuckoos Dee. 4/37*. I rl.
No. 49 — September In tho
Rain Doe.
No. 50 — Daffy Duck and
Egghead Jan.
No. 51— My Little Buekaroo. Jan.
No. 52 — Jungle Jitters
(2-5-38) Feb. I9/S8t.7...
No. 53 — Sneezing Weasel,
Tho (2-26-38) Mar.l2/38t.7. . .
No. 54— A Star Is Hatched. Apr. 2/38t
I8/S7M rl.
l/38t.7...
29/38t7...
PICTORIAL REVIEWS
Ne 10— Dancing-Leather
(6-5-37) May 22/37.10..
No. II— Milk— Rugs June 19/37.18..
No. 12— Pianos— Art
(8-l4'37) July 17/37.10..
No. 13 — Books — Furs Aug. 28/37
(NEW SERIES)
No. I — Racing — Wrestling
—Cheese (9-11 -37) Sept. 18/37. 10. . . .
No. 2— Mauoh Twins— Table
Tennis Oct. I6,'37t
No. 3 — Dogs — Hollywood
Rides (11-13-37) Nov. I3,'37tl0.. . .
No. 4— Boxers— Dolls Deo. Il/37t
No. 5 — lee Cream — Jockeys
(1-29-38) Jan. 8/SBtll....
No. 6 — Hockey-Shoes
(2-5-38) Fob. 5/SBtlO....
Title Rel. Date Mil.
No. 7— (2-26-38) Mar. 5/SStlO....
No. 8 — Song Writers —
Bowling Apr. 2/38t
VITAPHONE NOVELTIES
Check Your Cash May 22/37.18
Louis Zlngone
Double Talk (6-5-37) June 26/37. 10
Edgar Bergen — "Charlie McCarthy"
Palm Beach Knights July 31 ,'37
Charles Ahearn
Lyln' Tamer, The (7-11*36) Aug. 28/37.10....
George Jessel
All American Drawback
(11-20-37) Nov. 6/37tH-...
Ldgar Bergen — "Charlie McCarthy"
VITAPHONE VARIETIES
Neekln' Party, A (9- 1 1 -87) . Sept. 4/37*11....
Edgar Bergen — "Charlie McCarthy"
Puppet Love (9-11-37) Oet. 2/37*11....
Sallel's Puppets
Roping 'Em Alive Nov. 6/37t
Vitaphone Frolics
(11-20-37) Doe. 4/37*10
Jack & Loretta Clemens
Unreal Newsreel Jan. 8/38*
Ski Flight Jan. 22/38* ......
Alibi Time (2-19-38) Feb. 12/38*11....
Radio Ramblers
Vitaphone Gambols Mar.lO/Stt. .
Chaz Chass
WM. STEINER
Title Rel. Date Mil-
Eagle's Vengeance, Tho July. 29/37*20....
WORLD
Title Rel. Date Mia.
Battling Bettas July 8/37*10
Men of Ships Sept. 1 0/37*. 9
Paper Hanger, Tho Sept 1/38*
(Cartoon)
12 Episodes Each Unlets Otherwise Specified
COLUMBIA
Jungle Menace (9-4-37) Sept. I,
Frank Buck-C. Henry
(15 episodes)
Mysterious Pilot, The
(12-25-37) Dec. 9,
Capt. Frank Hawks
(15 episodes)
Secret of Treasure
Island, The Mar. 17,
Don Terry-Gwen Gaze
(15 episodes)
'37*20....
(oath)
37*21....
(each)
•38*.
REPUBLIC
Dick Tracy Returns 7201.... Aug. 20,
Ralph Byrd
(15 episodes)
Fighting Devil Dogs, Tho
7501 May 28,
Lee Powell-Herman Brlx
Hawk of the Wilderness
7301 Dec. 3/
Lone Ranger, The 7401
(2-5-38) Feb. 12/
Lee Powell -Hernial Brlx
(15 episodes)
Painted Stallion, Tho 6421.. Juno 6,
Ray Corrigan-Hoot Gibson
S. 0. S. Coast Guard
6441 Aug. 28,
Ralph Byrd-Maxine Doyle
Zorro Rides Again 6461 Nov. 20,
John Carroll-Helen Christian
•set
38t-
set.
38*18....
(oath)
37f.
87t.
»7t.
UNIVERSAL
Flaming Frontiers
Johnny Mack Brown-E. Hansen
Flash Gordon's Trip to
Mars (2-19-38) Mar.2l ,'38*20. . ..
Larry Crabbe-Jean Rogers (each)
(15 episodes)
Radio Patrol (9-18-37) Oct. 4/37t.2rh.
Grant Wlthers-Cath. Hughes (each)
(Exploitation: Doe. 25/37, p. 37.)
Tim Tyler's Luck
(11-27-37) Dee. 27/37*. 2 rls.
Frankle Thomas, Jr.-Franeos Robinson
Wild West Days (S-26'37) . . July 5/37t.2 rlt.
Johnny Mack Brown (each)
( 13 episodes)
VICTORY
Blake of Scotland Yard Apr. 13/37
Ralph Byrd -Herbert Rawlinson
(15 episodes — also feature version)
April 2 , 19 3 8
MOTION PICTURE HERALD
73
J. C. JENKINS-HIS COLYUM
HIGHLIGHT EVENTS IN THE NEWSREELS
Neligh, Nebraska
Dear Herald:
When we get a green watermelon we dis-
card it because it isn't ripe. We believe the
theatregoing public should have the priv-
ilege of judging the condition of the melon
for themselves.
A fellow told us once that we should never
eat huckleberry pie, and we asked why not,
and he said because he didn't like it. But
nevertheless, we are still strong for huckle-
berry pie.
Censoring pictures is a whole lot like Hit-
ler taking Austria; the world may not like
it but Hitler took it anyway. It seems to be
another case of "the survival of the fittest,"
and you will recall that that was like
Maloney's argument when he knocked his
grandmother down with a fork handle.
V
As soon as the P.W.A. boys get the out-
houses all built and the jackrabbits killed
off, they can go to work on the shelter belt,
provided the government furnishes plenty of
dogs during the dry season. There have
been so many trees cut off out here that there
isn't a decent place left for a crow to roost.
V
We trust that we will be pardoned for
digressing right here from theatrical mat-
ters, but our mind wanders back to our
boyhood days when we used to hunt and fish
along the bayous of the Kankakee river in
northern Indiana, and there comes to us this
little poetic reminder by Will Pfrimmer :
Here, through the long, bright summer
days,
The wood duck rears her downy
brood;
Here, where the slender cat tail sways,
The hermit bittern seeks his food;
So still, so quiet all their ways,
Scarce broken is the solitude.
It occurred to us that this might be of
some interest to you boys who love to go
afield with rod and gun as we once did, and
still do.
Over in Iowa is a town called Aurelia,
and Aurelia has the Community theatre, and
Community is operated by one J. C. Eding,
and J. C. sends us a check with the request
that we have the Herald sent to him, and
this proves that there is another "J. C." run-
ning at large. It also proves what this J. C.
has often said, that The Herald Covers the
Field Like an April Shower.
V
Everybody out here in the "bread basket"
of the world is beginning to feel pretty good.
Old Man Winter is on his return ticket to
Valley City, North Dakota; the snow banks
are all gone; the warm sun is shining; the
trees are budding; the robins are yanking
angleworms out of the ground; the lawns
are getting green ; our old Angora is out of
nights arguing politics with the neighbor's
torn, and —
"The lark is up to meet the sun,
The bees are on the wing,"
And we'd like to shoot the son-of-a-gun
Who says this isn't spring.
COLONEL J. C. JENKINS
The HERALD's Vagabond Colyumnlst
MOVIETONE NEWS— No. 56, Vol. 20.— President
warns nation against "isms" U. S. Army changes
command at Hawaii garrison Cardinal Hayes hails
U. S. freedom Lew Lehr Fashions. .. .Chicago
fighters win inter-city contest. .. .Harvard rowers
train Ice carnival.
MOVIETONE NEWS— No. 57, Vol. 20— Rescue of
Soviet polar expedition Big game fishing in Aus-
tralia. .. .Lew Lehr interviews Irish Sweepstakes
winners.
NEWS OF THE DAY— No. 254, Vol. 9.— President
hits Facism and Communism George Bernard
Shaw. ... British king rides in royal jallopy....
Cardinal Hayes speaks for peace Navy fliers in
air test.... Ice carnival held in New York Tommy
Farr engaged.
NEWS OF THE DAY— No. 255, Vol. 9.— Rescue of
explorers from polar floe Clyde Beatty gets "cats"
in shape for circus The Kennedy's in England....
President dedicates chapel. .. .Britain's rulers visit
London slums New dance demonstrated Amer-
icans win in Stanley Cup playoffs Sweepstakes
winners.
PARAMOUNT NEWS— No. 67— Americans defeat
Rangers in hockey play-offs Fear seven dead in
log raft tragedy U. S. submarine launched Mrs.
Roosevelt breaks ground at Golden Gate fair
Hoover in Poland Cherry blossoms bloom in
Washington Save 9,800 pennies for baby Bird
painter's art wins acclaim. ... Kentucky Derby favor-
ites picked.
PARAMOUNT NEWS— No. 68.— Canadians display
fortune in flowers. .. .President dedicates chapel....
Ocean plane model shown.... New "auto-boat" de-
Legion of Decency
Calls 'Birth ' Film
Unfit for Theatre
The Legion of Decency on Wednesday
released the following statement on the pic-
ture, "Birth of a Baby":
"The film — 'Birth of a Baby' — has recently
been discussed in the editorials and columns of
the press and has been presented for an appeal
review to the Board of Regents.
"Some time ago, the Legion of Decency
placed itself on record as commending the ac-
tion of the Commissioner of the New York
State Department of Education — Honorable
Frank P. Craven — who upheld the rejection of
the picture as entertainment by the Motion
Picture Division of the Education Department.
In taking this action, the Legion felt that the
picture was not suitable for general exhibition
in the theatre.
"This production has considerable merit from
the medical, educational, social and technical
points of view ; however, the film is not suited
to general exhibition in the theatre, where au-
diences are composed of both sexes and various
ages, backgrounds, mentalities and tempera-
ments. Adequate and satisfactory audience con-
trol is very difficult to obtain in theatrical ex-
hibitions. An attempt to procure such control
may, despite precautions, insinuate sensational-
ism to many minds.
"Intrinsically, the film is moral in theme. The
Legion does not criticize the sincere ultimate
signed for flood rescues. ... 15th Infantry returns from
China. .. .Marines take over their work U. S.,
Britain lose Mexican oil plants. ... Sweepstakes
winners.
RKO PATHE NEWS— No. 71, Vol. 9.— President at-
tacks selfish minority Harvard crew begins spring
practice 250,000 attend Eucharistic Congress in
Australia King George taken for a ride Fire
razes vacation liner Men's team defeats team of
girls in water polo U. S. launches slum clearance
drive Clothing collected for Chinese Ice Carnival
in New York.
RKO PATHE NEWS— No. 72, Vol. 9.— China drills
new legions Army athletes win eastern gym meet
....Russian scientists saved from ice. .. .former TVA
chief defines stand President attends chapel dedica-
tion. ... Camera eye catches reckless drivers Clyde
Beatty humbles lions Sweepstakes winners.
UNIVERSAL NEWSREEL— No. 652, Vol. 10.—
Chinese bomb Formosa cities. .. .Action packs hockey
play-offs Man O' War now 21 Novena draws
70,000 devout in Chicago World prepares for
Easter Tennis clinic aids girl players Thomas
Proffitt, Universal newsreel cameraman, dies at his
post Fire rakes Great Lakes steamer Soft ball
team limbers up Wrestling bout in snow
Future naval fliers tested.
UNIVERSAL NEWSREEL— No. 653, Vol. 10.— Sweep-
stakes winners gay as usual Mexicans support
Cardenas Candid Camera catches speedsters
Tobacco-chewers pick ace marksman 15th In-
fantry home from China President visits in south
....Russians rescued from ice Tipplers to be put
in cage Cherry tree blossom Circus ready for
the road.
purposes of the organizations which are listed
as sponsoring this picture. The Legion is also
aware of the exploitation safeguards which the
distributors promise to use in contractual agree-
ments and publicity.
"Nevertheless, in forming an integral evalu-
ation of the film, external factors must be taken
into consideration. The theatre, at the present
time, is not popularly accepted as a clinic, con-
sultation office or classroom. The theatre
hardly provides the kind of environment neces-
sary for a proper, dignified and reverential at-
titude toward this subject which is so sacred,
private and personal.
"The Legion of Decency deems this picture
unsuited for entertainment and inappropriate
for general theatrical exhibition."
National Decency Legion
Classifies 1 1 Pictures
Of 11 pictures reviewed and classified by
the National Legion of Decency in its listing
for the current week, six were approved for
general patronage, four were listed as un-
objectionable for adults and one was cited
as objectionable in part. The pictures and
their classification follow.
Class A-l, Unobjectionable for General
Patronage : "Cattle Raiders," "Judge Hardy's
Children," "Merlusse" (French), "State
Police," "This Marriage Business," "Wide
Open Faces." Class A-2, Unobjectionable
for Adults: "The Charm of La Boheme"
(German), "Husaren Heraus" (German),
"Island in the Sky," "Joy of Living," Class
B, Objectionable in Part: "Bluebeard's
Eighth Wife."
74
MOTION PICTURE HERALD
April 2 , 193
CLASSIFIED
ADVERTISING
Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion,
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close
Mondays at 5 P.M. Publisher reserves the right to reject any copy. Film and trailer service advertising not
accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to
MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York, N. Y.
the great
national medium
for showmen
USED EQUIPMENT
DRAW UP YOUR CHAIR PLAN — TELL US
what you need. 20,000 used veneer and upholstered
chairs from 75c up. New list 15-0 describes our stock —
biggest in industry. You can buy with confidence
here. S. O. S., 636-AP Eleventh Avenue, New York.
BARGAINS 35 AND 16MM SOUND PROJECTORS.
Will trade for cushioned theatre seats. COLLIE,
419 Houston Street, Chattanooga, Tenn.
HEADQUARTERS FOR RELIABLE USED OR
reconditioned equipment of all kinds. We have what
you need. Ask us. MIDWEST THEATRE SUPPLY
CO., 1223 South Wabash Avenue, Chicago, Illinois.
COMPLETE PEERLESS AIR WASHERS, 18,000
C.F.M. M" S.P.; 7}4 h.p. motor with No. 45 New York
blower; 3 h.p. motor with centrifugal water pump.
Also 500 blowers; all sizes available. ARTHUR
WAGNER COMPANY, 701 West Washington, Chicago,
Illinois.
CONSUMERS DRIVE TO LOWER PRICES.
Crown takes the first step. Film cabinets, individual
compartments, 2,000' reels — 8 sections, $12.00; 10— $15.00;
12 — $18.00. Other prices lowered. Write requirements.
CROWN, 614 Ninth Avenue, N. Y.
books
NO "BOY MEETS GIRL" IN THIS BOOK, BUT
it still has plenty of "Yumph." Richardson's fifth
edition (not the latest), volume 3, with Question and
Answer index, special, $1.39. S. O. S., 636-AP Eleventh
Avenue, New York.
RICHARDSON'S BLUEBOOK OF PROJECTION—
Revised Sixth edition. The revised edition includes
722 pages of up-to-the-minute text charts and data
with detailed description of assembly, wiring and
functioning of all modern sound and projection ap-
paratus. It is a practical "trouble shooter," cross in-
dexed for immediate reference in any projection room
emergency. ORDER TODAY! $6.25 postpaid. QUIGLEY
BOOKSHOP, Rockefeller Center, New York.
POSITIONS WANTED
MANAGER — AGE 32, TEN YEARS' EXPERI-
ence in managing and advertising. References on re-
quest. BOX 998, MOTION PICTURE HERALD.
WANTED TO BUY
16 MM. CAMERA IN GOOD CONDITION, PRE-
fer Bell & Howell. Will pay cash for bargain. Will
also take 16 mm. projector but only refer camera now.
BOX 917A, MOTION PICTURE HERALD.
WILL BUY FOR CASH ALL TYPES OF PRO-
jector heads and soundheads if in good shape as well
as allied sound parts. Prefer bankrupt sale or group
of replacement equipment. BOX 918A, MOTION
PICTURE HERALD.
WANTED — ONE ONLY, RCA OR SIMPLEX
portable projector to match RCA single unit, also pair
baby Strong lamps to fit portables. O. C. JOHNSON,
Falls City, Nebr.
CASH ON HAND FOR SIMPLEX AND POWERS
machines. Any condition. BOX 999, MOTION
PICTURE HERALD.
WANTED — USED PORTABLE PRINTING
press. J. A. WARD, Kosciusko, Miss.
GENERAL
EQUIPMENT
YOU'LL BE HAPPY LANDING ALL THESE
money-saving bargains. Special! big electric clock
and 5-line attraction board, $11.95. Beaded screens,
grade "A," 29p2.c sq. ft. Brand new Simplex type
projectors, only $190 with old head. 35MM splicers,
new $3.99. Hundreds of other swell buys in big Sale
Circular. Get yours, S. O. S., 636-AP Eleventh
Avenue, New York.
MODERNIZE YOUR SEATING WITH OUR
tailored chair covers. Any type chair. Quilted cushions
for plywood seats. Spec. Dept., FLORENCE BED-
DING CO., Florence, S. C.
THEATRE EQUIPMENT — SUPPLIES — ACCES-
sories — repair parts. Savings 20% to 50%. Send for
big free catalog. CONSOLIDATED THEATRE SUP-
PLY CORP., 1600-M Broadway, New York.
BANNERS
SILK BANNERS ALL SUBJECTS. THEATRICAL
DISPLAY SERVICE, Box 595, Charlotte, N. C.
AIR CONDITIONING
DON'T LET SUMMER "PUT THE HEAT" ON
your business. S. O. S. saves you money on all cooling
equipment. New "Keep Them Cool" bulletin just out,
describes blowers, air washers, fans, spray nozzles,
other air cooling needs. Blowers $39.50 up. Write to-
day. S. 0'. S., 636-AP Eleventh Avenue, New York.
BARGAINS: RECONDITIONED ARCTIC NU-
Air American blowers, noiseless drives, hydraulic vari-
able speed pulleys. New air-washers catalog mailed.
SOUTHERN AIR COND. CORP., 101 Walton St.,
Atlanta, Ga.
TRAINING SCIiOCL
THEATRE EMPLOYEES: ADVANCE TO BET-
ter theatre positions. Free booklet shows you how.
THEATRE INSTITUTE, .315 Washington St., Elmira,
N. Y.
THEATRES
FOR SALE OR TO RENT THEATRE BUILDING.
CHARLES PITTLE, New Bedford, Mass.
WANTED, SUMMER OR YEAR 'ROUND THEA-
tre New England or New York. BOX 1000, MOTION
PICTURE HERALD.
HELP WANTED
MANAGERS - OPERATORS WANTED. MUST
have car. MOVIE CIRCUITS, Box 265, Troy, Ohio.
BOOKKEEPING
SYSTEMS
THEATRE ACCOUNTING BY WILLIAM F.
Morris, is still the best bookkeeping system for
theatres. It not only guides you in making the
proper entries, but provides sufficient blank pages
for a complete record of your operations for each day
of the year. Notable for its simplicity. Order now—
$4 postage prepaid. QUIGLEY BOOKSHOP, Rocke-
feller, Center, New York.
PRESS OP
C. J. O'BRIEN. INC.
NEW YORK
THE MILLION
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BUYERS NUMBER
Spring & Summer
1938
containing
THE BUYERS' INDEX
including
TERRITORIAL DEALERS
\
Section 2
The change to high intensity projection is no
longer a trend, it's a landslide ! . . . The landslide
is to BRENKERT ENARC !
Enarc is proving its dependability, efficiency
and economy to theatre owners throughout the
world.
Projection with the pure white intense light of
Brenkert ENARC, means your audiences are
pleased, your boxoffice income increased.
It means more than that, — it means economy
in projection and complete dependability.
If you haven't already installed Brenkert
ENARCS, investigate now. The Brenkert dealer
is thoroughly qualified, to help you.
BRENKERT LIGHT PROJECTION COMPANY
Engineers and Manufacturers
Detroit, Michigan
VU
SIMPLIFIED
Pi&usa
PROJECTION
HOUSE APPEAL
seat with74rtte>bica4z '
HOUSE appeal in theatre seat-
ing is a matter of both seat
construction and harmony of de-
sign. In the American Seating in-
stallation for the new Paramount
Theatre in Jackson, Mississippi,
you have an example of maximum
house appeal.
Greatest possible patron comfort
is achieved with American's full
spring edge seats and spring backs
— the best spring construction ever
used in a theatre chair. Architec-
tural beauty is enhanced by the
design of the new Lo-Glo stand-
ards which harmonize perfectly
with the general interior decora-
tions.
You will find that American
Seating Company installations al-
ways combine seat comfort and
long life with harmonious design.
Look to American for correct solu-
tion to your seating problems.
GRAND RAPIDS, MJGHIGAN
Pioneers and pacemakers in theatre, auditorium, school, church,
stadium and transportation seating
Branch Offices and Distributors in Principal Cities
Jackson, Mississippi, may well be proud of this
new Paramount Theatre. One of the Kennington-
Saenger Theatres, it is tnanaged by Henry Seel.
R. W. Naef was the architect. 1200 American
Seating Company chairs were installed on the first
floor and 500 in the balcony.
The unique design of the louvers on the new Lo-Glo
standard throws all light rays downward giving a
large area of soft illumination in the aisle but in
no ivay disturbs occupants of chairs across the aisle.
April 2, 1938
3
MAKE THEIR DREAMS COME TRUE
From the beginning, motion pictures have been striving
to attain perfect illusion. Color is the latest step in the
constant progress toward screen realism.
But snow-white, high intensity projection light is
needed to bring out the true beauty of color. It also adds
depth and realism to black and white projection. It
satisfies today's critical audience.
More than 5000 theaters, one out of every three, are
now using high intensity projection. Of these, over 4000
have adopted Simplified High Intensity projection which
gives two to three times as much light on the screen at
so little more cost (as compared with low intensity) that
one extra admission per show will cover the added cost.
Give your patrons the light they will enjoy.
Write for free, illustrated booklet explaining this new, economical but up-to-the minute projection.
SIMPLIFIED
PROJECTION
flDO D DUDDDDOaODL
ro o o °
WITH NATIONAL *SUPREX'„
JHO MODERN i
£°°doj do d □ odd Da o d o a paQonaQaa^
Copyrighted 1938 — National Carbon Company, In*
TIONAL CARBON COMPANY, INC.;
Unit of Union Carbide HIM and Carbon Corporation j
CARBON SALES DIVISION, CLEVELAND, OHIO
General Offices: 30 East 42nd Street, New York, N. V.
amncH stirs nFnnm; >fw mm pittsbhsrh mum s» FHtmuscnJ
4
Better Theatres
THIS
THEATRE FRONT SELLS EITERTAIIMENT
Today's smart theatre men
demand showmanship outside
the building as well as inside.
This requirement is easily met
by the coloring and lighting of the new
L*OF Fronts of metal and glass.
These complete L-OF Fronts are as
modern as a World's Fair — a brilliant
ensemble of Vitrolite structural glass,
Vitrolux, the exclusive L*OF color-
fused, tempered plate glass (the only
material having all the elements neces-
sary for a practical, luminous front) and
Extrudalite, the new, patented storefront
metal with pressure-controlled, shock-
absorbing sash.
L'O'F Fronts are easy to clean, require
a minimum of maintenance and retain
their beauty indefinitely. Mail the coupon
for further information on our complete
storefront materials, before you approve
any specifications. Libbey Owens -Ford
Glass Company, 1310 Nicholas Building,
Toledo, Ohio.
Make certain your Vitrolite installation is made
by an authorized L-O'F dealer.
11 THE P1DDE
Libbey* Owens/Ford
EXTRUDALITE • VITROLUX
VITROLITE
Polished Plate Glass; Aklo Heat Absorbing Plate Class; Blue Ridge Figured and Wire Glass
Libbey.Owens-Ford Glass Company
1310 Nicholas Building
Toledo, Ohio
Please send information about Complete L'O'F Thea-
tre and Storefronts including Extrudalite, Vitrolux and
Vitrolite.
Name
Address
r;i,
'^Sffl^ ^^^^^ *
Luminous Front
Employing New
Colored Glass
■ In remodeling the Cogress theatre
in Saratoga Springs, N. Y., the
first use in a theatre was made of
Vitrolux, a colored glass architectural
material recently developed (its char-
acteristics are discussed on page 46).
The Congress is owned and operated"
by William E. Benton, who has been
proprietor of this house for eighteen
years. The Vitrolux glass is used in a
yellow tone for the central panel
above the marquee. The panes are
mounted with aluminum mouldings,
and the panel is framed by cor-
rugated chromium - finished panels
bearing a row of 6-watt lamps in
Climax roundel-capped reflectors,
the corrugations having the effect of
seemingly multiplying the lamps in
reflecting them. Below the marquee,
which is finished in black with red
and green neon trim, the front is
faced partly in Formica and partly in
Micaloid. The marquee soffit is
lamped, with reflectors; attraction
board letters are Adler silhouette.
The remodeling of the Congress,
which seats 970, included extensive
interior changes, with complete re-
decoration. William H. Vaughan of
Saratoga Springs was the architect.
6
Better Theatres
CONSTRUCTION
OPERATION
iettevheatm
MAINTENANCE
EQUIPMENT
VOLUME 131
APRIL 2 ,
9 3 8
NUMBER I
Exhibitors Show Varied Interest
In Facilities for Showing Local Films
motion pictures taken
locally, in which the theatre's patrons see
! themselves and their neighbors on the
screen, prove almost unbelievably profitable
to some exhibitors and no benefit at all
to others, according to a nation-wide survey
by Better Theatres. This wide differ-
ence in results appears to be partly geo-
| ' graphical, and partly due to differences in
j the methods used.
Smaller towns and suburban communi-
! ties present the most favorable field. The
large theatres in metropolitan centers re-
port an emphatic no.
No is also the answer of small-town
showmen, who have involved themselves
to an extent that no increase in grosses
I could justify, and of those others whose
choice of subject matter fails to arouse
local interest.
For example, Texas has tried local reels "
of crowds entering and leaving football
games, midnight shows and so on. Denver
has done the same; Alabama reports the
results of newsreels of local floods, fires
and football games. The best these ex-
hibitors can say for their attempt is, "The
local touch will grow," "We look with
favor on anything that will give our shows
a local touch," or, "Do not look with
special disfavor on locally made film, but
have not given them much thought."
Emphasize Loco* Talent Films
On the other hand the M. A. Lightman
(Malco) interests in the central South,
use scripts employing musical and other
items that give good spots to a large num-
ber of young local performers, and com-
ment that the success of their plan is self-
evident. Still more striking reports come
from Nebraska, where I. N. Kuhl, owner
of the Rivoli and Lyric theatres at Seward,
increased his Friday, Saturday and Sunday
grosses by 50% through showing movies
of commonplace local events. Oscar John-
son of Falls City, Nebr., owning the Elec-
tric, Rivoli and Sun in that town, showed
local movies two nights a week and in-
creased his grosses enough to pay for all the
equipment necessary in the first two weeks.
His profit on the equipment investment is
2,600% per year. Omaha reports a stam-
pede of interest in local movies among
other Nebraska exhibitors.
By contrast Kansas and Western Missouri
report complete indifference: "Some of the
exhibitors think it is a good idea, but give
no indication of doing anything about it."
Cost a Big Factor in Opinion
Opinion of showmen in many parts of
the country, including especially those who
have tried local movies and abandoned
them as unsatisfactory, is largely biased by
the factor of cost. Some believe costs to be
so large that only commercialization of
their screens will cover them, and they do
not intend to welcome commercialization
of any kind. But the equipment that Oscar
Johnson paid for in two weeks cost him
only $600. Ted J. Kempkes' Bonham thea-
tre, at Fairbury, Nebr., a 900-seat house,
has doubled grosses on Thursday and Fri-
day nights at an increase in operating cost
of only $15 a week. The Bonham does not
use sound film for local work. Jimmie Red-
mond, assistant manager, does the narrative
over a microphone and the theatre's sound
system.
Apparatus of 16-mm type either wired
• • •
FEATURES OF THIS ISSUE
Page
Luminous Glass Front 6
Princeton (N. J.) Playhouse 9
Interview: Herman R. Maier 12
Theatres That Oil Built 13
Louvee Theatre, Wellston, Ohio 16
About People of the Theatre 18
Equipping the Stage Today 23
Sound Trouble-Shooting Charts 35
F. H. Richardson's Comment 38
Planning the Theatre 44
The Buyers' Index 49
Catalog Bureau 74
Better Theatres is published by the Quigley
Publishing Company, Inc., Rockefeller Cen-
ter, New York, every fourth week as Sec-
tion Two of Motion Picture Herald. Mar-
tin Quigley, publisher and editor-in-chief.
George Schutz, editor. Colvin Brown, gen-
eral manager. Ray Gallo, advertising man-
ager. C. B. O'Neill, Western advertising
manager, 624 S. Michigan Ave., Chicago.
London Bureau: No. 4, Golden Square, Wl.
Consultants: J. T. Knight, Jr., physical
operation: Ben Schlanger, architectural form.
for sound, or used as the Bonham and
others prefer, with a microphone, appar-
ently meets the objection of expense very
satisfactorily. Some exhibitors, however,
dislike 16-mm screen quality. The J. H.
Cooper theatres in Colorado pay for film
by giving the local camera shop a short
trailer shot, and they complain of poor
photography.
The West Coast has done little with
locals. Boston reports that local sports reels
draw juvenile patronage which, however,
becomes so enthusiastic that it keeps away
adults. Off-stage voice through a micro-
phone has been used in Boston with indif-
ferent results which are attributed to poor
quality 16-mm photography.
Ross Baldwin, operating the Tosa in
Wausatosa, suburb of Milwaukee, has re-
ceived, on the other hand, highly favorable
patron reaction and commendation of the
press for reels of such commonplace local
activities as bridge games and graduation
exercises.
What Seems to Be the Formula
Summarizing the results as drawn from
the entire country, it would appear that
"what they want" is not parades or foot-
ball games, but what the small town or
suburban newspaper gives them — "Mrs.
Smith had a bridge, and Mesdames Black,
Brown and White were her guests; cake
was served." Or the scripts with local
talent, as used by the Malco group. In
return for that they will pay handsome
profit, not only on 16-mm. film with sound
or microphone accompaniment, but even on
the cost of 35-mm films if shared among
a sufficiently large group of houses. And
they won't mind too much if the pho-
tography isn't up to Hollywood standards.
Some exhibitors reported "too much
grief," perhaps having the experience re-
ported from Hamilton. Ohio, where the
women objected to their likenesses on the
screen because they knew they had a
natural screen personality and the local
cameraman failed to bring it out !
Engineers Draw Up
Code on Air-Conditioning
PURCHASES of air-condi-
tioning apparatus can now judge the value
of equipments offered them by their con-
formity to simple engineering standards,
with the help of a code of minimum re-
quirements set up for just that purpose by
leading technicians of the industry.
The American Society of Heating and
Ventilating Engineers, and the American
April 2, 1938
7
Society of Refrigerating Engineers, have
drafted minimum requirements of an air-
conditioning system.
For an outdoor temperature of 30°, for
example, these requirements are set at 70°
indoor temperatures with 35% relative
humidity. Ten cubic feet of outdoor air
per occupant per hour is to be provided un-
less smoking is permitted, in which case
the requirement per occupant-hour rises to
15 cubic feet. Drafts should be controlled
under a limiting air velocity of not more
than 50 linear feet per minute. Dust re-
moval must be at least 95% effective, ac-
cording to this code of standards.
Projection Regulations
Analyzed in U.S. Bulletin
motion pictures safety
standards as variously required and en-
forced in all parts of the United States, are
analyzed in a bulletin issued by the U. S.
Department of Labor, which classifies the
regulations from to exist in 186 cities of
more than 50,000 population.
Minimum projection room requirements
for floor area, height, door opening
specifications and so are tabulated, as are
projection room ventilation, film handling
and storage regulations, rewind provisions,
specifications of equipment and projectionist
licensing. The hazards of motion picture
projection are outlined.
An occupational hazard that is especially
stressed in connection with ventilation is
the occurrence of chronic projectionist dis-
ability through inhaling nitric acid fumes
released by film under the heat of the arc
lamp.
State regulation is described as being
more satisfactory and more economical than
municipal codes.
Croup Theatres for
Film Revivals Planned
B. s. moss, New York
City operator, has plans for a theatre to
be called the Playhouse, at Cedarhurst,
L. I., to specialize in the screening of for-
eign films and revivals of past screen suc-
cesses. The house will seat 436 and will
be under the management of Charles Moss.
Though no opening date has been set for
the new theatre, Mr. Moss intends to open
more houses of the art class if his initial
venture is a success.
Seek Artificial Light
With Sunlight Quality
A new light source cap-
able of producing light of the quality of
pure sunlight, is under experimentation at
the Westinghouse laboratories in Bloom-
field, N. J. Similar in its principle of
operation to the conventional neon lamp,
the new device takes advantage of the
peculiar properties of tellurium vapor.
Unlike most gasses, as in the case of
neon or sodium, each of which, emits a
single color, glowing tellurium vapor can
be made to cover almost all the visible
spectrum. Objects illuminated with
tellurium retain their natural, out-door
colors.
Quartz is used for the new lamp, since
glass would yield both to the pressures in-
volved and to chemical action. A quantity
of neon gas, the color of which is masked
when the tellurium comes into action, is
used as a "starter." Efficiencies vary with
the wattage used, rising to 15 lumens per
watt at high energy input.
Spring SMPE Meeting
To Exhibit Equipment
unlike last fall's con-
vention in New York, the Spring meeting
of the Society of Motion Picture Engineers,
to be held at the Wardman Park Hotel in
Washington, will have exhibits of theatre
apparatus. The equipment shown will be
restricted to newly developed products or
to items possessing technical features of
special interest.
The date of the convention is April 25
to 28, inclusive. On the afternoon of the
25th, Mrs. Roosevelt will receive the
women of the convention at the White
House.
New Sound Sales Plan
Includes Installation
stating that "carefully
planned and engineered modernizations are
of definite value to the exhibitor with a
sound system capable of giving added years
of good service," Motiograph Inc., has de-
vised four plans of modernization for later
type theatre systems of Western Electric
manufacture. The project contemplates sale
of modernization apparatus through the
Motiograph national dealer organization,
and its installation by Altec Service
engineers.
Air-Conditioning Seen
Increasing Power Needs
A very welcome "head-
ache" for the utilities is provided by air-
conditioning, according to Dr. Willis H.
Carrier of the Carrier Corporation, who
recently declared that the growing use of
atmospheric control apparatus will require
revision of estimates of electric power that
will be needed in the United States in the
near future.
In 1932 Dr. Carrier estimated the air-
conditioning equipments in 1948 would
need 1,432,000,000 kilowatt hours. The
growing popularity of air-conditioning has
compelled him to raise his estimate for 1948
almost six to one, to a total of 8,350,000,-
000 kwh.
Trade Drawing Value of Theatre
Cited in Book on Business Areas
HIGH TRIBUTE is paid to the motion picture industry's
contribution to civic architecture by S. R. De Boer in his book "Shopping Districts,"
published by the American Planning and Civic Association.
"The moving picture white way had no tradition, so it became the most modern
group in the district," he says. "No business type illustrates so well the character
of natural zoning, and no type of business has understood so well the value of an
individual treatment of buildings. In other words, it uses a type of architecture
which indicates clearly that the building is used for moving picture purposes. All
this may be due to the fact that this is a new business which could not rely on
tradition but must do some original thinking."
However, he declares, "in the matter of unity of building design, the moving
picture houses could go one step farther and work out something more harmonious.
The future will undoubtedly see this done."
Local merchants can benefit by co-operating with motion picture exhibitors
for provision of adequate parking space, according to Mr. De Boer. He points
out that the picture theatre "needs its maximum amount of parking facilities in
the evening hours. ... If the district has created extra parking space for daytime
use, it can turn this to the use of the theatres at night. . . . The window display
stores are benefitted by the evening crowd as much as the theatres are, and the
theatres benefit in a similar way from the day time crowd attracted by the window
displays."
The mere business value which a picture theatre contributes to its street or
district is of the greatest significance, the author adds. "Next to the window
display store, the moving picture theatre is probably the most important single
item in the business district. That is, taking it from the viewpoint that without
some incentive to bring people to the district, all other uses would disappear."
The motion picture theatre, he declares, brings to the shopping district "large
numbers of people who are not bent on business, but who are going mostly to see
the crowd and to seek entertainment. This class may not be immediate purchasers
of goods, but they are potential buyers. Regardless of whether they buy or not,
they add to the crowd in the shopping section and thus are instrumental in making
the business district possible."
8
Better Theatres
The Motion Picture
In an Old American Setting
V
PHOTOGRAPHS BY GEORGE VAN ANDA
• Specific architectural adaptation of the motion pic-
ture theatre to the local American scene has assumed
some prominence in cinema during the past year or so. In
most instances, of course, the very function of the build-
ing has advised full use of modern forms and materials,
imposing the taste of adaptation largely upon the
exterior. This is the case with the new Princeton Play-
house, which is part of a $6, 000, 000. commercial and resi-
dential development in Princeton, N. J., entirely in Early
American architecture, constructed by the Princeton
Improvement Company. Thomas Stapleton of New York
is the architect. The theatre, in keeping with surrounding
buildings, is constructed of local stone in the Pennsylvania
Colonial style of architecture. This style is varried into the
lobby (right), which has beams, wainscot, display frames
and box office of pine, and tole chandeliers of metal
painted red with gold stencil. The Princeton Playhouse is
one of the group of motion picture theatres operated
by the Casey & Wheeler Circuit of New York.
[OTHER PICTURES ON THE FOLLOWING TWO PAGES]
April 2. 19 3 S
9
* The foyer, a spacious promenade at the immediate
rear of the auditorium, introduces the patron into
a definitely modern atmosphere, which is carried out
throughout the interior beyond the lobby. Doors are
finished in red lacquer with bronze trim, walls are
of Tekko paper in a buff and tan pattern, carpeting
(Bigelow-Sanford Velvet) is in brown and red shades,
and furniture is of modern style in walnut with divans
and chairs covered in red leather. Staircase rails are
of bronze and nickel-bronze, with outer fascias in red
Formica. The ceiling, which is of hard plaster painted
dark brown, is vaulted in planes and pierced by a
row of reflector lights with diffusing prismatic plates.
These foyer light sources are operated through dim-
mers because performances are not continuous, and
the foyer lighting is lowered during each show. A
decorative group of Degas prints are illuminated by
a downlight projector. Stairways at either side of the
entrance doors from the lobby lead to a mezzanine
level — one set to a men's toilet room, the other to
women's lounge and toilet room, and projection room.
FOYER
PRINCETON PLAYHOUSE
Princeton, N. J.
Fetter Theatres
• The auditorium, which is of stadium type and has
walls diverging in splay fashion from the screen
platform (the exterior walls also follow this form), has
been given a warm neutral-color treatment. The walls
are done in horizontal bands of acoustic plaster, which
has been dry-brushed and painted dark brown to simu-
late suede leather. These bands are separated by
metallized plaster mouldings. A lower area of the walls,
rising to a height of 6 feet, 8 inches, is in hard plaster
painted brown. The ceiling is vaulted and arranged in
three steppings, each I foot, 6 inches higher than
the other proceeding toward the rear, and each is
transversely scalloped. The ceiling is of hard plaster
sand-finished and painted and metallized in a dark
neutral tone. Illumination is by projector sources set
in the fascias of the steppings, which conceal from
two to four Century downlighting lamp units. These
sources, on dimmers, are used for running light, and
in addition there are tiers of reflector sources directed
downward and augmenting the other illumination for
houes lighting. The proscenium frames are of fluted
plaster painted light brown; the stage curtain is jade
green velour. The total seating capacity is 1226.
AUDITORIUM
PRINCETON PLAYHOUSE
Princeton, N. J.
April 2. 1938
along about the time
that the motion picture business was be-
gining to emerge from its nickelodeon
status, Herman R. Maier was in the steel
business. Just out of college with a degree
in civil engineering, it was of course some
such industry that logically called for his
training. Changes in position followed, of
course, but the cinema still had a lot of
A Civil Engi
His Career
growing to do before it could offer a career
to a civil engineer, if he was to continue
in his line.
Mr. Maier was engaged for the staff of
engineers preparing plans for a Chilean ex-
pedition of the Guggenheim copper inter-
ests— then the United States joined the
Allies in the World war, and young Maier
got himself a job in an engineers' division,
which took him to France. Mustered out
of the army, a captain, he got a job, logi-
cally enough, with a construction company
— the Fred T. Early Company — in New
York. And, as absurd as he would have
thought it then, he was on his way into
show business.
Mr. Warner Recollects, and so —
Through the years that followed, the
motion picture business was getting ready
for many kinds of specialists. Not merely
in its studios, but in the direction of the
physical affairs of its theatres. This de-
velopment was to continue all through the
1920's, until by the end of the decade,
theatre engineering had become a regular
organizational function of the larger opera-
tors, meriting a department of its own.
Several had established such a department
earlier. In 1929, Harry M. Warner, presi-
dent of Warner Brothers, who were then
consolidating the position they had won by
their sponsorship of sound, recalled the en-
gineer who had supervised construction of
the company's office building in New York,
for the Fred T. Early Company.
'And so I finally got into showbusiness,"
smiled Herman Maier, "as head of the'
construction and maintenance department
that Warner Brothers were organizing."
In 1935, he was made general purchas-
ing agent as well.
Since 1929, Mr. Maier has been in
charge of the construction of 25 new the-
atres, and of the remodeling of 40 others —
these projects in addition to the erection
of eight exchange buildings, and the recon-
struction of the company's short subjects
studio in Brooklyn. And of course he is
directly concerned with the maintenance of
approximately 400 Warner theatres. His
nine years in showbusiness have been criti-
cal ones, and years of many changes, too.
"Many changes," he concurred, "not
only in methods, but in attitudes. We are
more conscious today of such things as the
efficient operation of equipment and the
maintenance of both the equipment and the
building. The public expects more, and
of course there aren't the margins to work
on that there used to be."
He sat at his desk in the Warner home
office building during the interview, a
neer Who Found
in Showbusiness
Interviewing Herman R. Maier, who
started in steel and now directs the
physical affairs of 400 theatres.
HE'S "CHIEF GENERAL NUISANCE
thick-set man of medium height who can
put a good deal of insistence into his voice
without disturbing an habitual pleasantness
of manner.
Prefers Luxurious Interior Style
"Another thing that we have learned
is that the appearance of a theatre must be
fresh and up-to-date. Maybe once the style
of a theatre was thought to last a long
time, but while the structure may be good
for 25 or 30 years, we know that the gen-
eral treatment mav not be suitable for a
period much longer than ten years. At
least, we should be prepared for changes
in that time."
Despite the fact that the trend during
the last several years has been toward the-
atres of between 600 and 1,000 seats,
Herman Maier believes a capacity of from
1,200 to 1,500 to be the most efficient.
He prefers an interior treatment that is
definitely luxurious.
"All of our re-
modeling, as well as
our new houses, has
been done along
these lines. Inciden-
tally, we have found
that remodeling to
give a theatre an at-
mosphere in keeping
with new comfort
standards and styles
has brought an im-
mediate response at
the box office."
One of the most
unusual adventures
in levity has grown
up around Herman
Maier's conductance
of theatre openings.
Always hectic and
strenuous are those
hours in which
Mr. Maier and his
helpers assure them-
selves that all is in
readiness for the
first performance in
a new theatre.
When the opening
has been successfully
carried out, the urge
to relax completely
is accordingly ir-
resistable, and out
of this urge has
come the "Theatre
Openers Guild,"
which began casu-
ally enough among
Herman Maier's
friends and aides,
but by now has
acquired its head-
quarters (in New
York) and even let-
terheads. Its chief
function, of course,
is to hold a dinner
following each open-
ing of a new War-
ner theatre, Avith
whatever tomfoolery the committee can
think up, and they're all experts.
Each member has a title. Mr. Maier,
being the boss, is Chief General Nuisance.
F. E. Cahill, Jr., head of the Warner pro-
jection department, is Chief Soundsawful.
There's a Chief Foyer Finudeler, a Chief
Shouter-Outer, a Chief Marquee Muzzier,
and about 25 other similarly exalted mem-
bers. Many of them work under Herman
Maier — and as the "Theatre Openers
Guild" attests, have a lot of fun with him
after the job is done. — George Schutz.
12
Better Theatres
Oil derricks (above) southwest of Russell, Kan., and (below) E. B. Danielson's new Mecca
theatre (adjoining Danielson Building), and the remodeled Dream theatre on Main Street.
settled in the early 70's
by a colony of German people who had
migrated from Germany by way of Russia,
Russell has long been the principal town
of the Kansas county bearing the same
name. The northern branch of transcon-
tinental Highway 40 passes through this
bustling little community, which is sur-
rounded by prairie lands rich in wheat and
dairy stock. Milling is one of the oldest
and most important industries of the
locality.
Up to 1934, the population of Russell re-
mained fairly stationary at 2,500, then
the oil drills began their work southwest
of Russell. When the first gusher was
brought in, the population began to climb
• After coming to Russell, Kans., as the
telephone system manager, E. B. Dan-
ielson bought the town's theatre. Then
oil was struck, and E. B. moved to protect
his share of the gusher-gold — as told by
Robert O. Boiler, architect of his theatres.
by leaps and bounds. The black gold of
the oil derricks quickly attracted an in-
flow of workers that crowded to capacity
all available hotels and living quarters. A
census of the little city today would list
some 4,000 persons.
Back in 1928, E. B. Danielson (who is
now well-known throughout the Middle
West — he is vice-president of the Kansas-
Missouri Theatre Association) was sent
into Russell as district manager of the
American Telephone Company. He had
then spent seventeen years in this type of
work.
For some time he had been considering
different locations with the idea of becom-
ing a motion picture exhibitor, and in
March, 1929, he commenced his career as
a full-fledged theatre operator by purchas-
ing the Main Street, a 600-seat house only
five years old, on Russell's principal busi-
ness street.
During the new proprietor's first five
years of theatre operation, "E. B.", as he
soon became known in Russell and vicin-
ity, learned much of the technique of mo-
tion picture exhibition, and within this
April 2, 1938
13
Lobby of the Dream theatre, showing ornamental fountain between entrance doors.
period he evolved a number of ideas which
have influenced the subsequent management
of his showhouses.
For instance, Danielson believes that
keeping the motion picture theatre struc-
ture thoroughly up-to-date in every respect
puts money into the exhibitor's pocket
and good will into the community. When
the oil boom struck the town in 1934, he
put this idea into effect by remodeling his
Main Street house and renaming it the
Dream. L. R. Pinaire, of Hayesville,
Kans., took charge of the alteration work,
which was carried on by day work. A
general renovation program and new
decorative scheme gave the theatre an en-
tirely new and colorful atmosphere with a
modern "feeling," but quite the opposite of
severe.
Riding High on a
Thousand Derricks
oil derricks sprang up
by dozens and hundreds within a few miles
of Russell, until one thousand wells had
been brought into production. The Dream
Theatre was crowded nightly by workers
from the oil fields, promoters and the
usual followers of an oil boom. And
while this surge of prosperity was getting
underway, the farmers were benefiting
from the New Deal measures in behalf of
Agriculture.
To forestall possible outside competition
and to protect his original investment,
Danielson decided to erect a second thea-
tre, to seat 450. The new building was
accordingly started late in 1935, and was
completed in April, 1936. It was named
the Mecca.
To meet the increased demand for liv-
ing quarters, in the winter of 1936-7 the
Danielson Building, containing five mod-
ern and completely air-conditioned apart-
ments, two stores, and a bowling alley and
billiard room in the basement, was erected
next door to the Mecca theatre. All three
buildings are on the main street of Russell,
and each enjoys a successful and thriving
business. A fourth building of a commer-
cial nature is now being planned by the
Danielson interests. The nearest competi-
tion to the Russell theatres is at Hays,
Kans., 27 miles distant.
Up-to-Dateness: The Danielson Policy
In addition to a firm belief in well-kept
buildings, Mr. Danielson also believes that
the best and most efficient operating equip-
ment is a paying investment even in the
smaller communities. He was one of the
first exhibitors in his section of the state to
install up-to-date sound equipment. At a
time when other motion picture theatres
were closing for the hot summer months,
he installed air-conditioning, thereby hold-
ing not only his own patrons, but pulling
others from surrounding towns to his
shows. "E. B." believes that as the average
home increases its comfort and artistic sur-
roundings, the motion picture theatre must
keep step. For, he insists, the potential cus-
tomer will refuse to leave his easy chair in
a restful, well-furnished home to attend a
drab presentation of pictures in a show-
house with hard, narrow seats, poor ventila-
tion, and a general run-down atmosphere, no
matter how excellent the screen offering
may happen to be.
His devotion to this theory, and his
endeavor to maintain his two theatres in
modern and up-to-date condition, has
reaped a well-justified reward in steady
patronage. Russell is proud of her two air-
conditioned theatres, and exhibits that pride
in a very conclusive manner at the box
office.
Active management of his theatrical
Auditorium of the Dream theatre, which seats 600 on two floors.
14
Better Theatres
holdings is gradually being relinquished by
Mr. Danielson to his son, Dale, who is
assisted by his wife, Frieda, in the office
management and booking.
€{ THE DREAM THEATRE
the dream theatre, seat-
ing 600, is the larger of the two Danielson
theatres. It was originally constructed in
1924. When remodeling was begun, in
1934, the exterior was left practically un-
altered, with the exception of the installa-
tion of a new marquee containing change-
able letter attraction boards and animated
neon trim. The box office was also rede-
signed and various minor changes made to
bring the original red brick structure and
the altered portions of the front into
harmony.
Overall dimensions of the building are
52x116 feet. Two small shops take up
space in the front section of the building,
the remainder of this area being devoted to
the theatre lobby and vestibule.
The Lobby
The lobby, measuring 17x19^ feet, is
a colorful room, painted in gay moderne
designs in varying shades of green. The
floor is covered with heavy linoleum laid in
a marbleized creamy yellow with a central
inset pattern of deep green.
The most striking detail of the lobby is
a fountain between the entrance doors to
the foyer, the ledge of which is ornamented
with wrought iron scrolls and life-like
frogs, from whose mouths sprays of water
fall into the pool below. Tropical fish of
{Continued on page 46)
Three interior views of the Mecca. Above, the auditorium
from a balcony section, and the foyer; below, the lobby.
April 2, 1938
15
The front of the Louvee is of black archi-
tectural glass up to the marquee, and
buff brick to the "top. A central panel is
also of black structural glass. The marquee
is of modern design with rounded corners
and finished in porcelain enamel. Marquee
trim is in gold and blue neon, while the
vertical sign is outlined in a triple line of
blue neon. The marquee name sign is out-
lined in red neon. Attraction boards carry
Adler silhouette letters. Entrance doors
have carved glass panels and aluminum
push bars (by the Cast Aluminum Push Bar
Company, which has similarly equipped
other areas of the theatre). Entrance is
through a lobby into a shallow foyer
(right), where stairs lead to a mezzanine.
Luxury Styled in
a Modern Pattern
for a Small Town
■ Seating only 550, the Louvee theatre in Wellston, Ohio,
represents today's new effort to bring the atmosphere
and facilities of large city theatres to the small town.
Wellston has a population of 6,000. The Louvee was de-
signed and constructed by the F. & Y. Construction Com-
pany of Columbus, Ohio, for Mr. and Mrs. Louis Suilfoile,
who also own and operate the Virginia theatre in Wellston.
The Louvee has a one-floor seating plan and mezzanine
lounge provisions. All-year air-conditioning facilities include
cooling by well water, available at a temperature of 54°.
SECOND FLOOe
Floor Plans, Louvee Theatre, Wellston, Ohio. F. & Y. Construction Company, Designers.
16
Better Theatres
The auditorium is colorfully treated, with a
curvilinear wall pattern pointed by circular lamp
shields, which are associated in the design with
circular air diffusers in the ceiling. The curved
strippings at the side walls are executed in shades
of magenta and sienna. Auditorium lighting is
controlled through rheostats from the projection
room, providing a number of possible color combi-
nations. There are ten air outlets in the auditorium.
The building itself is insulated at walls and roof
with rock wool. The auditorium is 120 feet from
rear wall to stage. The projection room is located
directly over the foyer. It measures 9 x 17 feet
and has walls and ceiling of acoustic plaster.
Projection equipment includes Gardiner projectors,
Ashcraft Superex lamps, Century motor-generator
and changeovers, and RCA Photophone sound.
The women's lounge (right) is off a mezzanine
landing, which also gives access to the projection
room. .The lounge has walls divided into horizontal
bands painted in tea-rose. Furniture is of metal
construction with leather coverings. Carpeting is
Velvet in shades of brown, tan, and deep blue.
April 2, 1938
. . about PEOPLE of the THEATRE
NEWS OF THEIR ACTIVITIES REPORTED FROM ALL SECTIONS AND BRIEFLY TOLD
Elmer Wacaster has sold the Ouachita
theatre, Mount Ida, Ark., to Mrs. W. M.
McDowell of Norman, Ark.
Morris Pouzzner plans to renovate
the United and Central, two of his thea-
tres in Westerly, R. I.
Hubert Trahan, manager of the Ma-
jestic theatre at Port Arthur, Texas, and
A. Perley, manager of the Rio theatre at
Nederland, Texas, have exchanged posi-
tions.
Southwestern Theatres, Inc., of Okla-
homa City and Tulsa, Okla., have pur-
chased the State theatre in Pawhuska,
Okla., from A. B. Momand of Shawnee,
Okla., who has owned the house for the
past eleven years. Jack Smith, manager
of the State for the last eight years, will
remain in that capacity. Southwestern
Theatres also have leased the Delman in
Tulsa, Okla. James C. Haynes, former-
ly manager of the Plaza in that city, will
manage the new house, while Abe Rose-
wald will leave the managership of the
Tower in Tulsa to succeed Mr. Haynes.
Jerome C. Mayer has purchased the
Quentin in Brooklyn, N. Y., from Hans-
wald Realty Corporation.
Charles Lewis is the new manager of
the Broadway theatre at High Point, N. C.
Joe Pool and Dudley Tucker are re-
modeling an old building in Cleveland, as
a motion picture theatre. Mr. Tucker op-
erates a house at Tulsa, Okla.
The Dickinson at Chillicothe, Mo., op-
erated by Dickinson Theatres, is being re-
decorated and given a new cooling system,
under the direction of W. O. Stevens.
Deep River Amusement Company, Inc.,
of Asheboro, N. C, has received a charter
to own and operate motion picture theatres
under an authorized capitalization of $50,-
000. The incorporators include J. F.
White, Jr., O. R. Blalock and J. C.
White.
The new Alban theatre at St. Albans,
W. Va., has been opened by O. B. Pierce,
owner and operator of the house. The
theatre was built in a Southern Colonial
style. The seating capacity is 500.
Harry K. Lucas, manager of the Char-
lotte at Charlotte, N. C, has announced
plans to remodel the house. Included in
the renovations will be the installation of
a new front, new seats, and new sound
and projection equipment. The house seats
500.
The Majestic Building, housing one of
the largest motion picture theatres in San
Antonio, Texas, has been sold to Karl
Hoblitzelle of the Interstate Theatres
Corporation at the reported price of $792,-
000. The new owners plan to manage and
lease out the entire structure, besides con-
tinuing to operate the Majestic theatre.
Sanford Jordan has been named man-
ager of the Broadway in Charlotte, N. C.
Mr. Jordan comes to his new position from
the managership of the Broadway at High
Point, N. C.
Central State Theatre Corporation of
Des Moines, la., plans to remodel the mo-
tion picture house in Clarion, la., which
it has just purchased. The cost of the
proposed renovation work is placed at
$50,000.
The Rio theatre at Pearsall, Texas, has
been completed at a cost of $20,000. The
new house was built on the site of the old
Rio, which was destroyed by fire several
months ago.
E. Pollack intends to renovate his Roxy
theatre at Mount Vernon, Wash.
The new Paramount, with a seating ca-
pacity of 1,800, has been opened at Jack-
son, Miss., with Henry Seel, formerly
manager of the Majestic there, in charge
of operations.
Complete rebuilding of the Pearce thea-
tre, Port Arthur, Texas, is underway at a
cost of more than $10,000. Morris
Clemmons is resident manager for the
Jefferson Amusement Company. The ca-
pacity will be enlarged by 200.
Frank D. Wilke, who for the past 14
years has operated the Boulevard in
Houston, Texas, has purchased that 1,000-
seat house.
■ ■ ■
Rugoff and Becker have acquired the
600-seat Gem theatre at Far Rockaway,
L. I., from Haring and Blumenthal.
Fox Midwest Theatres have reopened
the recently remodeled Strand at Salina,
Kans. The Jayhawk, which has been op-
erated as a filler-in for the Strand, has
been closed, and Fred Glass, manager of
the Jayhawk, has taken over managership
of the Strand.
Mrs. W. M. Kimbro has sold the
Greenland theatre in Greensboro, Ga., and
the Union theatre at Union Point, Ga., to
the Tepid-Elder interests of Atlanta, Ga.
Extensive repairs are being made to the
Meltz-Arcade at Ferriday, La., by Morris
Melz. The front is being remodeled, and
And now a portable theatre — the trailer playhouse with which A. L. Brown of Chehalis, Wash., brings
motion pictures to out-of-the-way places, such as cowboy communities and summer camps in the North-
west. It is equipped with 35 air-cushioned seats, indirect lighting, and DeVry 35-mm. sound projectors.
18
Better Theatres
■ SEND FDR
\ THIS BDDK
m\ TODAY
Pittsburgh Plate Glass Company, 2216A Grant Bldg., Pittsburgh, Pa.
Please send me. without obligation, your book entitled "Producing
Bigger Profits with Pittco Store Fronts."
This striking Pittco installation in Philadelphia, Pa. shows how Pittco remodeling can dress up a theatre
and make it ask for business. A Pittco Front can work profit magic for your theatre, too, and put you in line
for a greater share of the potential patronage in your neighborhood.
Help yourself to Business
. . . with a Pittco Front!
HERE'S how to get a larger share
of the potential business in your
neighborhood. Put up a Pittco Front.
A Pittco Front— by its attractive ap-
pearance — creates a first impression
that brings more people into your
theatre . . . that makes patrons out of
passers-by.
If your theatre boasts a Pittco
Front, it will sell itself on sight. You
will find the area you draw from
widening, your patronage growing in
an amazing fashion. Theatres
throughout the country have proved
that Pittco remodeling actually works
these wonders.
So help yourself to business with
a new Pittco Front. When remodel-
ing, consult an architect to assure a
well-planned, economical job. Our
staff of experts will gladly cooperate
with him in planning a Pittco Front
to suit your needs. Meanwhile, send
the coupon for our free book of facts,
figures and photographs of Pittco in-
stallations everywhere.
Be sure to see the Pittco Store
Front Caravan, now on a nation-
wide tour. Contact our local branch
for specific information as to when it
luill visit your territory.
PITTSBURGH TIME PAYMENT PLAN
Take up to 2 years to pay for your
new Pittco Front. Pay 20% down—
the balance out of income.
PITTCO
I STOKE F KO NTS
PITTS B U KG H
PLATE GLASS COMPANY
April 2, 19 38
19
100 WITH
Virtues of the hinge-
less seat construc-
tion has been proven
to the operators.
Recognition of the de-
sign and color schemes
of our Art Department.
Economy incident to
there being no exposed
nuts, bolts or screws.
Exclusiveness of no opening
between chairs-Internation-
al's standard construction.
That's WHY Business is
GOOD with International.
COMPUTE
OCT A/ IS
SENT
UPON
a new screen and 60 additional seats are
being installed.
K. and F. Realty Company, headed by
Gus Kohn, formerly Fox West Coast
manager in the Denver, Col., district,
plans to acquire the property adjacent to
the Orpheum theatre in that city. It is
intended to remodel the three-story build-
ing on the site into a subsequent run
theatre.
Earle M. Freiburger, formerly band-
master with Cole Brothers circus, and
later manager of the City Auditorium in
Bartlesville, Okla., has purchased the Para-
mount theatre in Dewey, Okla.
Harry K. Lucas plans extensive altera-
tion of the Charlotte theatre, Charlotte,
S. C. The improvements will include a
new front in Colonial style, new seats, and
new projection and sound equipment. The
house seats 482.
Charles William Midgley, 72, for-
mer Salt Lake City theatre owner, and
founder of four theatres at Oakland, Calif.,
died recently following a long illness.
S. K. Hendricks, who operates motion
picture theatres in Glade Spring and
Abingdon, Va., has opened the new Strand
in Damascus, Va.
J. E. Hughes has opened the rebuilt Al-
liance theatre, Alliance, Neb. The house
was formerly the Imperial.
B. T. Sutton, former manager of the
Hollywood theatre, Belmont, N. C, has
purchased the Holly theatre at Mount
Holly, N. O, from D. E. Thompson. The
house seats 425.
Harold Dunn plans to remodel his
Jewel theatre at Valentine, Neb.
E. C. Weiselmann has purchased the
Empress theatre at Hugo, Col., from J. W.
Davis.
L. E. White plans to spend $5,000 on
remodeling the Royal at Fullerton, Neb.
Edwin Riley, who has been assistant
manager of the Carolina theatre, Columbia,
S. C, has been transferred to the Palmetto
in that city, also as assistant manager.
Paul Ayers succeeds Mr. Riley at the
Carolina.
The 250-seat Comstock theatre at Corn-
stock, Neb., has been leased to the Oschner-
Ayres Company. Alvin Ayres will man-
age the house.
The new Earle theatre at Jackinson
Heights has been opened. The house is
operated by David Weinstock and asso-
ciates. John Eberson was the architect.
Clay Williamson is the, new manager
of the Criterion theatre in Anderson, S. C.
Alpine Eastern, Inc., Kingwood, W. Va.,
has been formed with capital of $9,000, to
operate motion picture theatres. Incor-
porators include Charles Anderson of
Kingwood, W. Va., and Gertrude Shay
and Anna V. Hunter of Marlington,
W. Va.
The 71st anniversary of the opening of
the RKO Capitol-Taylor Opera House in
Trenton, N. J., one of the oldest play-
houses in the east, was observed on March
18 by three generations of theatre-goers.
The Taylor Opera House, as it Avas
Auditorium of F. W. Rowlands' new Main theatre in Columbus, Ohio, a house which seats 1,500 on a
single floor. The interior treatment, which was designed by the Novelty Scenic Studios of New York,
divides the auditorium side walls into three horizontal panels of harmonizing shades of velour, beneath
an ornamental frieze. Illumination is by cornice troughs, reflecting light upon the vaulted ceiling, which
is painted a light blue. Auditorium seating, by the Peabody Seating Company, is covered in maroon
mohair frieze, edged in black. The auditorium extends almost to the entrance, with only a small amount
of foyer area. The projection throw is 185 feet. Air supply equipment includes cooling by well water.
INTERNATIONA?
SEAT COR PD RATION
UNION CITY. INDIANA.
20
Better Theatres
formerly known, was the scene of many
performances by great figures of the stage.
It was also in this house that Woodrow
Wilson was nominated for the governor-
ship of the State. The theatre was nearly
razed by fire some years ago. The staff
is headed by James M. Brennan, di-
visional manager; Henry School, house
manager, and William W. Kane, direc-
tor of advertising.
The Majestic theatre in Gainesville,
Texas, owned by A. V. Wade, will be
remodeled. The Dallas architectural firm
of Houston & Smith is completing plans
for the project. The theatre will have its
seating capacity increased by about 100. A
new marquee, and stucco front trimmed
with colored glass will be provided. The
interior will have a new balcony and
lounges.
Alice Johnson has purchased the
equipment of the Oriental theatre at Bona-
parte, la., and has also leased the building
in which it is located, and will continue the
house in operation.
Nevada County Theatres, Inc., has been
incorporated at San Francisco with a capi-
tal stock of $10,000, by B. E. Kragen and
F. E. LiNdblad to operate theatres in the
Mother Lode district.
son will continue to operate his Lee theatre
at Bluefield, Va.
William Dreisle and Claude Darce
will rebuild on the site of the old Opera
House theatre site, in Morgan City, La.
The Hyde Park Amusement Company
will completely remodel the 480-seat sub-
urban Park theatre in Cincinnati. To-
gether with the installation of a new front,
the seating capacity will be doubled. The
house will be renamed the Hyde Park.
Earl Brothers, Boulder City, Nev.,
gateway to Boulder Dam, have opened a
theatre at Parker, Ariz., near the site of
Parker Dam.
E. G. Ballard, pioneer exhibitor in
the Minneapolis territory, has purchased
the theatre building and equipment of the
new Reo in Wall Lake, la., from William
Schollerman. Mrs. Ballard will assist
Mr. Ballard in the operation of the house.
B. V. McDouglas, operator of the
Amuse-U theatre in Monticello, Ark., has
awarded a contract to Linebarger & Frazer
for the construction there of a brick thea.-
tre building, 127 by 50 feet.
Catawba theatre in Newton, N. C. The
house, completely renovated and seating
400, is managed by H. R. Summers of
Burlington, N. C.
Buck Weaver has named his new 450-
seat house, just opened in Iola, Kans., the
Pic.
Don Nichols, former manager of the
Broadway theatre, Charlotte, N. C, is now
manager of the Cheboygan theatre in Che-
boygan, Mich.
William Yeast, formerly of Fairfield,
Iowa, is the manager of the new State
theatre in Milton, la., the first theatre
there. It was constructed in an existing
building.
Sidney Harp, Harry Godchaux and
C. E. Delas, new owners of the Com-
munity theatre at Donaldsonville, La., have
begun remodeling the property.
Joe Edmondson, formerly of Anderson,
S. C, has been named manager of the
Carolina theatre in High Point, N. C.
R. W. Shover and H. W. Zieber have
fiW a statement to indicate they are en-
eaged in business in San Francisco, Calif.,
as Acme Theatrical Enterprises.
West Virginia Theatrical Enterprises,
owners of the Court in Wheeling, W. Va.,
have plans for the modernization of that
B. H. Jewell has purchased the State
theatre at Radford, Va., from E. G. Jack-
son and J. O. Underwood. Mr. Jack-
Fred Powell and L. C. Sipe of Char-
lotte, N. O, operators of theatres in North
"and South Carolina, have reopened their
DRAFTLESSAIR DISTRIBUTION
It will soon be time to start the cooling systems in
theatres throughout the country. Will your patrons
enjoy the benefit of air conditioning free from the
harmful and unpleasant sensation of drafts? If you
have a draft problem let Anemostats solve it for you
as it has solved it in many theatres throughout the
country.
The Anemostat is an accepted scientific achieve-
ment. It has solved major problems of the Air Con-
ditioning Industry by reducing the speed of air flow
to such an extent that it is no longer perceptible as a
draft and by mixing room air with conditioned air
within the device. Its use, therefore, permits greater
temperature differentials, smaller ducts, smaller plants,
lower installation and operating costs. The Anemostat
can be applied to existing systems as well as to new
installations.
ANEMOSTAT CORPORATION OF AMERICA
10 East 39th Street. New York
EMERY THEATRE
READING, OHIO
Grunkmeyer & Sullivan, Architect
General Air Conditioning Co., Contr.
ANEMOSTAT
"No Air Conditioning System is
better than its Air Distribution"
April 2, 1938
21
TRUE STORIES FROM ALTEC FILES
SID HOLLAND,
manager of the
Elco Theatre,
Elkhart, Ind.
Finds Obscure
Stoppage Cause;
Saves Eve. Show
ELKHART, INDIANA— "It would have to be on
Bank Night, when the house is packed, that
something would have to go wrong," declared
Sid Holland, manager of the Elco Theatre here.
"We had to run on one machine, and the
audience began to get impatient. I got in touch
with our Altec man, D. A. Swanagan, in South
Bend, at 6:25 P.M. He arrived in my theatre at
6:55 P.M.
"After examining the machine, Swanagan
had the show going on two machines within
thirty minutes.
"There were no customers lost."
Altec offers the exhibitor a service supported
by the largest group of technically trained
men of any organization in the field. Altec
services the largest number of theatres, has
the largest number of stock points, and the
largest inventory of emergency parts. Let the
Altec service inspector in your vicinity explain
the advantages of an Altec Service Agreement.
.ALTEC
ALTEC SERVICE CORPORATION
250 West 57th St., New York City.
Gentlemen: If Altec can show me why it is in my in-
terest to have Altec Service, I will listen. Have an Altec
service inspector make an appointment to call on me.
NAME
THEATRE
ADDRESS
CITY
". . .THAT YOUR THEATRE MAY NEVER BE DARK.'
house at a cost of $175,000. Remodeling
will include removal of the present stage
and an extension of the main floor 50 feet
in order to increase the seating capacity
from 950 to 1,750. Further alterations
planned include removal of the balcony,
the installation of RCA sound equipment,
recarpeting, new interior decorations,
renovation of the lobby, new lounges, and a
new marquee.
Fire of an undetermined origin damaged
the Imperial theatre in Tarrant City, Ala.,
at a loss estimated at $3,500. Waters
Theatres of Birmingham, Ala., owners,
plan to rebuild the theatre.
Glen W. Dickinson Theatres, Inc., have
completed arrangements for taking over
the 250-seat theatre belonging to C. C.
Rhodes in Warsaw, Mo.
J. E. Donlon will open a theatre at
St. Maries, Ida., in the Grand Theatre
Building.
Southio Theatres have purchased the
1,800-seat Strand in Middleton, Ohio, at
a reported cost of $500,000.
Carl Parsons, formerly operator of the
Strand theatre at Melcher, la., has pur-
chased the Avon theatre in Keota, la., from
C. O. Kintz. Mr. Parsons recently sold
his Strand in Melcher, la., to Lewis and
Roy Lepovitz of Des Moines, operators
of the Iowa in Des Moines, and the Iowa
in Madrid.
Lawrence Grobeck has opened his
700-seat Muller theatre in Omaha. It is
reported to be the first new theatre there
in ten years.
Maurice Fleischman is operating the
Bergen theatre in Jersey City, N. J., a
new house recently opened.
Beers-Collins Company of Avondale
Estates, Ga., plans to remodel a two-
storey building there into a motion picture
theatre. The cost of converting the build-
ing is placed approximately at $18,000.
Richard Shamis, owner of the Realart
theatre in Baltimore, has taken over the
Manor in Croyden, Pa. Raye Shamis, a
brother, is manager of the newly acquired
house, while Julian Amols has been
named manager of the Baltimore theatre.
Roy Bruder, manager of B & K's Chi-
cago theatre, has been on a month's vaca-
tion in Hollywood and Palm Springs.
George Comden, operator of the Fine
Arts in Westport, Conn., plans to remodel
that theatre.
The Amazon theatre in San Francisco
has been reopened following remodeling,
redecorating and refurnishing. It is owned
by the Golden State Theatre circuit.
TRUE STORIES FROM ALTEC FILES
L. DERENE,
manager of the
Terrace Theatre,
New York City
Refunds Saved
by Inspector's
Quick Arrival
NEW YORK CITY— "Something went wrong with
the sound at the beginning of the last feature,"
said L. Derene, manager of the Terrace Theatre,
of the Harry Brandt Circuit, recently. "I put in
an emergency call for the Altec service man at
10:14 P.M., and in exactly thirteen minutes
Inspector Olan W. Hancock was in the lobby.
"The sound had gone entirely dead, and the
patrons had begun demanding passes and re-
funds.
"Seeing Hancock, I announced to the audi-
ence, 'The sound engineer is here, everything
will be all right in a moment.' He found trou-
ble in the main amplifier, and cleared it in-
stantly. Then Hancock informed our usher,
'The show will be ready to start as soon as the
audience is seated.'
"Due to Altec's prompt action, the picture
hit the screen at 10:30, exactly 16 minutes after
I first called; we saved from 250 to 300 refunds."
There is a world of difference between what
the Altec Service Agreement specifically agrees
to perform— and what other service agreements
agree to perform. The Altec Service Inspector
in your vicinity will gladly present a detailed
Analysis of what the Altec agreement means
in SPECIFIC PROTECTION to your equipment.
.ALTEC
ALTEC SERVICE CORPORATION
250 West 57th Street, New York City
Gentlemen: Without obligation to myself, I would like
to have an Altec Inspector show me how an Altec
agreement can give my theatre greater protection.
NAME
THEATRE
ADDRESS
CITY
". . .THAT YOUR THEATRE MAY NEVER BE DARK.'
22
Better Theatres
EQUIPMENT a.d OPERATION
A DEPARTMENT OF PRACTICAL COUNSEL AND TIMELY INFORMATION
ON THEATRE MANAGEMENT, MAINTENANCE AND MECHANICAL FACILITIES
[Technical descriptions of products of specific manufacturers appear in this department without distinction between projection and other functions]
Equipping Film Theatres Today
For the Occasional Stage Show
• The first of a group of articles on lighting,
mechanical and scenic facilities for home talent,
"amateur" and similar additions to the program
By O. T. TAYLOR
since the advent of
sound, the stage in motion picture theatres
has from time to time been a subject of
argument among showmen, one faction
predicting a return to public favor of stage
attraction, another declaring that the stage
is obsolete and, in the case of theatres
equipped with a stage, a "white elephant."
Certain it is that an unused stage is a lia-
bility, since it occupies area, whether large
or small, that could be used for seating.
Moreover, it occupies more or less valuable
ground space and is an improvement upon
which taxes must be paid.
Fortunately, there are many ways in
which a stage can be made to pay its way,
and with some planning and effort, even to
show a profit on the investment.
It is interesting to note that recently
there has been an increase in the use of
the stage, particularly for occasional special
attractions. This may be due to the fact
that increased admission prices in many
situations are making better talent avail-
able; or it may represent a natural ten-
dency toward employment of a long es-
tablished form of popular entertainment.
In this connection may be observed the fact
that many young people today know little
of vaudeville, musical comedy or revues ;
such entertainment is therefore a novelty to
them.
Business-Building Values
The theatre manager who keeps his
finger on the public pulse will, for his own
protection, look for indications of any in-
terests of this kind in his community. He
will prepare to exploit it. The theatre
stage should be made available to road at-
tractions, whether it is a revue built by
a recognized producer, a travelling unit
such as the so-called amateur programs, or
a series of concerts sponsored by local music
lovers. Theatre competition is one thing.
To combat a sponsored attraction in the
town auditorium is another. This is a
situation that must be handled with the
utmost diplomacy, yet a condition that
could, in nine cases out of ten, be averted
if the theatre stage was made available for
such attractions.
Indiscriminate booking of attractions of
doubtful merit must, of course, be avoided
as being fully as great a mistake as refusal
to cooperate with attractions of known
worth. That the average motion picture
theatre must be more than just a business
enterprise, that it must take its place as a
center of civic activities, is being recognized
more and more by circuit as well as inde-
pendent operators.
Of equal importance to showing road
attractions of merit, if not more so, is the
readiness to co-operate with service clubs
and other organizations in local activities
requiring auditorium and stage. Dance
recitals in which large groups of children
participate bring to the theatre the chil-
drens' parents and friends, and often make
many new boosters for the theatre. An
afternoon cooking school of two or more
days' duration (if the theatre is not a
profitable matinee house) will bring in ad-
ditional revenue and promote good-will.
The "kiddie club," perhaps one of the
greatest, if not the greatest and most far-
reaching and lasting of theatre good-will
builders, means not only considerable added
revenue, but the moulding of future adult
Photo courtesy Kliegl Brothers
An enclosed reflector type borderlight in a recent design for such needs as those of the theatre
presenting stage shows on occasion. There is a reflector for each lamp with natural-color roundel.
April 2, 1938
23.
STAGE
PLANNING
SERVICE
A Clancy planned stage has
every unit designed and fitted
for proper use. No adjust-
ments are required to meet
the limitations of an incom-
plete variety of items.
In designing and manufac-
turing Clancy equipment the
greatest care is taken to as-
sure safety, economy and
smooth, dependable operation.
Whether you require a com-
pletely planned and equipped
stage or only a draw-curtain
track, rope, cable or any other
item of stage hardware, for
your own protection be sure
it is made by Clancy.
Clancy Hardwood Curtain Track
Write for a copy of
"The Key to a Good Stage"
J. R. CLANCY, Inc
1010 W. Belden Ave.
Syracuse, N. Y.
bJUf TABLE REfP®QfE
. , . made jaoiiilfle vy
THE ACOUSTIC
COMPENSATOR
pend.)
♦Higher or
lower pitch
with the
same micro-
phone.
With the ilip of a finger you can how (1) lower
or raise the response of the microphone. . . (2)
adjust the microphone /or mosf desirable re-
sponse for ciose faliing or distant pickup. . .
(3) adjust the system to any "taste", room con-
dition, or equipment.
MODELS RBHk. RBMk. with Acoustic Compen-
sator, frequency range 40 to 11000 cps, output,
-65 db., complete with switch, cable connector
and 25' of cable $42.00 LIST
NEW LOW-PRICED CONTACT "MIKE"
Model SKH (hi-imp). SKL (200 ohms) $12.00 LIST
MODELS RAH-HAL, excellent for speech and
music. Reduce feedback $22.00 LIST
Write for Complete /Uustraled Bulletins and
Valuable Sales Helps.
AmperiteQ.
561 BROADWAY, N. Y.
Cable Address: ALkom, New York
AMPERJTE
MICROPHONE
patronage. Activities such as these point to
the stage as a producer of added revenue;
and also of that very necessary element in
successful theatre operation, good-will.
Obviously the stage must be equipped
to be useful. A bare stage like an unfur-
nished flat, is of no practical use until it
is furnished and equipped. Even the
equipped stage that has seen only intermit-
tent use has, in a majority of cases, been
sadly neglected. Especially is this true of
scenery, cycloramas, and other parapher-
nalia that deteriorate and become dilapi-
dated and outmoded. Lines, too, should be
thoroughly examined and tested for tensile
strength.
Modern Lighting for
The Average Stage
ALTHOUGH THE GEN-
ERAL plan of stage lighting has seen little
change, noteworthy improvements have
been made in lighting equipment to make
for greater efficiency in handling, economy
in operation, and more effective illumina-
with smaller inside-frosted lamps, the re-
sult is a dim stage that lacks the snap and
brilliancy so necessary to successful, presen-
tation.
BORDERLIGHTS
Consider now the modern borderlight of
the enclosed reflector type, affording maxi-
mum illumination combined with excellent
color-lighting features. This consists of
individual aluminum reflectors assembled
into a bordlight of the required length,
each reflector equipped with slide grooves
for color mediums in forms of interchange-
able holders for metal frames containing
flat heat-resisting colored glass, colored
glass roundels, or gelatine mediums. These
units are furnished for lamps of from
200 to 1000 watts. For the average stage,
from 300 to 500 watts will be found ample
illumination, especially if the lighting
scheme includes floodlights and spotlights.
The increasingly intense heat when larger
lamps are used in enclosed units still re-
mains more or less a problem.
Two enclosed reflector type borderlights
Photo courtesy Kliegl Brothers
Disappearing enclosed type footlight with individual reflectors and natural-glass roundels. It is made in
5-foot sections, and release from closed position is by means of a ring-pull attached to a springlock.
tion. A comparison of equipment listed in
manufacturers' catalogs of late types of
stage lighting equipment with that of a
few years ago emphasizes improvements
made along this line. Especially is this
true of spot and effect lamps. Whether
considering a complete installation on a
new stage or the replacement of more or
less obsolete equipment on a present stage,
it would be well to carefully consider the
importance of improved and adequate light-
ing equipment.
Standard fixed equipment for general
lighting of the stage consist, in order of
importance, in borderlights, footlights and
proscenium lights. Almost all other light-
ing may be classed as localized lighting in
that its mission is to pick out and emphasize
certain parts of the stage, or the perform-
ers themselves. The general lighting
scheme by which not only the stage, but
the performers also, are illuminated to the
degree that the audience can clearly see
them, is therefore of first importance. The
open borderlights and footlights of years
ago, built to take tungsten lamps, are in-
efficient and inadequate on today's stage.
The majority of this type of footlights
and borderlights are too shallow to take a
clear gas-filled lamp. When re-lamped
will be found to light the average-sized
stage more evenly, more brightly, efficiently
and economically than three of the com-
mon open-trough types. It is customary,
and desirable, to have the borderlights
wired in three circuits each independent of,
and separate from, the others, for the use of
two colors and white. Of these, the white
circuit is, of course, the more important
and is therefore alloted 50 percent of the
total outlets — every other lamp unit in the
entire borderlight.
The remaining outlets are evenly div-
ided between blue and red so that when
the borderlight is completed the reflector
units show white, red, white, blue, and
repeat. Obviously all lamps are clear in
this type of borderlight, the colors being
produced by means of the color mediums.
It is therefore a simple matter to change
to other colors than red and blue should
the occasion arise.
FOOTLIGHTS
Borderlights approach natural illumin-
ation to a greater extent than any other
source of stage lighting because they give
evenly diffused light from a natural direc-
tion— overhead.
Whether the footlights are next in im-
24
Better Theatres
April 2, 1938
25
tube7
$old thru recognized
theatre dealers only-
irrice anywhere
^^£t in the United States
\
UPHOLSTER YOUR
SEATS WITH
FABRICS
THE IMITATION LEATHER
THAT IS . . . DISTINCTIVE
Waterproof - Washable - Durable - More
than 100 Appealing Colors - Flexible - Most
Numbers in Roller Grain Eliminating Plate
Marks - All Numbers in Stock for Im-
mediate Delivery
Used by Leading Theatre Chains
PRICED TO SAVE YOU MONEY
FREE . . Send for ATLANTEX
Sample Book of Coaled Fabrics
ATLANTIC MERCANTILE CO.
109 West 64th Street New York
SLIDE PROJECTORS
500 wott "BESTEROPTICON." Range up to
75 ft. With any focus lens 10 to 30 in. $23.
At Your Dealers!
BEST DEVICES CO.
10516 W.itern Ave. Cleveland. Ohio .
TALK from your screen
WITH your quickly
TYPEWRITTEN
MESSAGES.
50 Radio-Mats $1.50
White, Amber or Green
Accept do, substitute
is the Stationery of the Screen
The Patented
Typewriter Slide
For Sale by
Your Dealer
Samples Upon Request
RADIO-MAT SLIDE
CO., Inc., Dept. T
1819 BROADWAY
New York, N. Y.
portance to borderlights for general in-
lumination is problematical. Sometimes
footlights are advocated not as a means of
general illumination, but as necessary for
the proper lighting of performers whose
faces otherwise might be in shadow when
they occupy certain unfavorable positions
under, and slightly down-stage from, the
first borderlight. On the other hand, it is
held that footlights itensify facial expres-
sion with light from an unnatural direction
— below — with a tendency to distort facial
features. To minimize this, the stage may
be floodlighted from the projection room,
or by means of banks of floodlights in-
stalled at an advantageous point in the
auditorium, such as the front of the bal-
cony.
Footlights have a tendency to act as an
effective and objectionable barrier between
the performers and the audience. Where
the pit is not in use, and perhaps covered
with steps leading from the stage to the
auditorium, footlights do not permit the
close intimacy between performers and
audience that is commonly desirable in a
motion picture theatre. Especially is this
true of the presentation act and concert,
in which a performer, by literally stepping
from the stage into the auditorium, gets
into almost personal touch with his audi-
ence.
For some attractions footlights may be
desirable or even necessary and should
therefore be available when needed. The
modern disappearing type of footlights
solves this problem. Requiring no more
Photo courtesy Kliegl Brothers
Type of spot-floodlight for mounting at balcony
or proscenium arch as substitute for footlights.
space when in use than the ordinary foot-
lights, closing down flush with the stage
floor and leaving unobstructed floor sur-
face when not in use, efficient and prac-
tical, the new type of disappearing foot-
lights takes its place with stage lighting
equipment worthy of serious consideration.
Footlights are also customarily wired in
three circuits for white and two colors.
Proscenium lights provide additional il-
lumination at the first entrance, and com-
pensate to a great extent for the loss of
footlights where these are eliminated.
[The author of the articles in this series has
been associated with stage production in motion
picture theatres for many years, and has con-
tributed previously to Better Theatres on this
subject. He is on the managerial staff of the
Evergreen State Amusement Corporation, oper-
ators of a group of motion picture theatres in
Aberdeen and Hoquiam, Wash. — The Editor.}
New corner marquee and sign installation on the RKO Republic theatre in Brooklyn, N. Y. Attraction
board letters are 10-inch Adler silhouette. Marquee and sign are by the Continental Sign Company.
26
Better Theatres
EVERY STAR S
BRIGHTER
I ALWAYS ENJOY
A SHOW AT THE CORONET"
WESTINGHOUSE
AIR-CONDITIONED
The beautiful new Balaban & Katz
Coronet Theatre, Evanston, 111.
PROVED FOR PROFIT
It's comfort that makes the show seem better
— the stars' acting more brilliant. Westinghouse
Air Conditioning comfort — the Proved-for-
Profit kind.
It's comfort like this that sends patrons home
pleased with the performance. That brings them
back oftener. That makes them tell their friends
how good your show is.
Yes, be sure you choose Westinghouse, when
you buy air conditioning.
For your system will be installed under a
single UNDIVIDED RESPONSIBILITY, by
the Authorized Westinghouse Engineering Con-
tractor. He applies Westinghouse Matched
Equipment in a correctly Engineered Installa-
tion, to meet your exact needs — then protects
your investment with Responsible Maintenance
Service, day or night.
Get the "profit proof." Ask your
Westinghouse Engineering Con-
tractor (look for his name
under "AIR CONDITION-
ING" in your classified tele-
phone directory). Or write Dept.
8133, Westinghouse Electric &
Mfg. Company, Mansfield, Ohio.
UNDIVIDED1 RESFOI^JPrJJIT
ENGINE E WNO^WNTRACTOB
Westinghouse
BACKED BY
April 2, 1938
27
Q1
The NEW
at a NEW
LOW PRICE
A genuine CUTAWL priced so low
you can't afford to be without it.
Write at once for our new literature
INTERNATIONAL REGISTER CO.
21 S. Throop Street
Chicago
INTERNATIONAL REGISTER CO. 4-3E
21 S. Throop Street, Chicago.
Please send 01 Cutawl literature.
Name
Address
City State
REMODELING
SERVICE
Covering every phase
of the theatre — its
architecture and equip-
ment. Merely write to
BETTER THEATRES
Rockefeller Center New York
Meeting Air-Conditioning
Problems of Old Theatres
• Some examples of system
designing and equipment
modification to suit pecu-
liarities of existing buildings
poorly adapted to appa-
ratus and air distribution
suggestive examples of
air-conditioning equipment modifications to
meet a variety of existing conditions are
presented in a group of installations in
theatres of the Saenger circuit in the South.
The problem in each case was to fit the
equipment into theatres, already built,
which never had had provisions for air-
of the walls were used. Unit-built con-
densers were shipped in sections and bolted
together in the course of installation.
These installations were devised by
J. T. Knight, Jr., in collaboration with
the manufacturers, the Trane Company
of La Crosse, Wis.
Flexible units were used in every case
to fit the geography of the theatre as found,
so as to avoid remodeling to accommodate
the apparatus. In some cases flexibility
was increased by using a number of small
evaporative condensers, instead of a single
large one. This arrangement offered the
further advantage of permitting one or
two condensers to be shut off, according
to weather conditions.
Every installation was also equipped
with two or more compressors, which cut
conditioning ducts, and in some cases no
space for apparatus, without undertaking
elaborate reconstruction.
In several of these installations it was
found necessary to reduce the over-all
length of the expansion coils to fit them
into the space available. The necessary
surface dimensions were restored by means
of a special header arrangement.
Some theatres offered so little available
space that the exaporative condensers were
mounted on the roof, with special storm
bracing to protect them against the occa-
sional hurricanes of the Gulf region. In
others, as at the Saenger in Biloxi, even
roof space was not available, and parapets
Upper right: Vertical ventilating
ducts in the Capital theatre at
Shreveport, La., located between
the wall columns. Upper left: Re-
turn air duct and chamber housing
the expansion coils. Lower left:
Two compressors are shown in the
center of the picture, while the
receiver for storing the liquid re-
frigerant is at the right. In the
lower left hand corner is the con-
denser spray water recirculating
pump installed in the Capitol.
off and on automatically as required, mini-
mizing the cost of operation.
Interior decoration presented a special
problem at the Capitol theatre in Shreve-
port, La. All concrete construction com-
bined with vertical risers along the walls
and beams across the ceiling presented at
first glance a seemingly unconquerable
obstacle to any form of neat duct installa-
tion. Fortunately, a basement was avail-
able with ample room for ducts, and these
were brought up through the floor along
the walls, between the wall columns, with
which they blend inconspicuously. The
tops of these ducts, which of course do not
extend all the way to the ceiling, are cut
28
Better Theatres
DIRECTIONS
ft
1
FOR SERVING
Qcuixlitixmed
TO YOUR CUSTOMERS
FIRST: condition it!
THEN: you (kdniLde Vt!
TIIK EARNING POWBIV
CONTROLLED
AIR CONDITIONING
THIS is a story about a book that every theatre operator in
America will want to get his eyes on, because it tells how
every seat in the house can have a comfort-zone all jts
own — how every seat can earn more profits.
This book tells about "The Earning Power of Controlled Air Conditioning". It shows
how you can make the proper kind of conditioned air — and control its distribution so
that every patron has a comfort-zone all his own.
There are 2 sides to modern theatre air conditioning, probably the toughest job in the
whole field of air conditioning. First you condition the air — then you distribute it to the
people in their seats. One side isn't enough. Both must be present in a modern system —
and to earn money for you, both must be under control.
GET THIS book today. It explains, simply and graphically,
the two sides of air conditioning ... it illustrates the details
of the U. S. AIRCO control devices, for the control of tem-
perature, humidity, volume, velocity and proper distribu-
tion — lists the basic requirements of profitable air condi-
tioning — — illustrates systems for every house and budget.
BE POSTED on 1938 values — get the new and complete pic-
ture of Modern Air Conditioning. Your request for this book
entails no obligation. Theatre business is our business. We're
happy to contribute this much to the industry.
UNITED STATES AIR CONDITIONING CORPORATION
NORTHWESTERN TERMINAL
MODERNIZE YOUR SYSTEM
If your present Air Conditioning
system isn't earning the money
it should, write us. There is the
possibility that your present in-
vestment can be modernized to
return a dividend*
MINNEAPOLIS, MINNESOTA
UNITED STATES AIR CONDITIONING CORPORATION
NORTHWESTERN TERMINAL — MINNEAPOLIS, MINNESOTA
Without obligation send me "The Earning Power of Controlled Air Conditioning".
I want to be posted on this important subject. g^o
NAME
THEATRE
We have a system We do not have Air Conditioning.
TOWN ; STATE
April 2, 1938
29
SEATS
We have them!
Tremendous stock,
all makes, all
prices; spring,
$2.15; squab, $1;
veneer, 75c. each.
6000
Chair Cushions
in stock — good
for replacements.
I8c. each.
"HEADQUARTERS for
POWERS PROJECTORS"
New Three and Five Point Pedestals, 16" and 18"
magazines. Simplex Projectors, new and rebuilt.
Rectifiers, Peerless, and Strong high and low in-
tensity arc lamps. Complete sound equipments.
Write us today.
EVERYTHING FOR YOUR THEATRE AT A
FRACTION OF ORIGINAL COST
BODELSON & CO.
50-60 40th Street Long Island City, N. Y.
• COMFORTABLE
• DURABLE
• VARIETY
• ECONOMICAL
Critical exhibitors the world over specify
"Stream-Ease" Chairs because by compari-
son— quality for quality and value for value
— they are superior.
NEW ILLUSTRATED
CATALOG FREE
Complete guide to the newest and
finest models. Your copy is ready.
Manufactured by
EASTERN SEATING COMPANY
4910 Metropolitan Avenue, Maspeth, L. I., N. Y.
Guard Against Wobbly Swaying
Theater Seats
Ask any good supply dealer to show you
why the Supreme Expansion Bolt assures
permanent seat anchorage for lasting safety
and comfort — or write for free samples and
prices.
Chicago Expansion Bolt Co.
Room 602, 132 S. Clinton St., Chicago, 111.
EQUIP XO«R BOX OlIICl
1 (UmatAm
/J LIGHTNING CASHI
7/IlU, JOHN SO If FARE BOX CO.
U//UlC> <6I9.<625 RAVENSWOOD CHICAGO.
SO CHURCH ST NEW YORK ISO CAUSEWAY SI BOSTON.
at a 45° angle, in which grilles are in-
stalled.
Still another problem was introduced by
the location of the theatres — in the more
Southerly houses the high local humidity
made it necessary to remove an unusually
large amount of moisture from the air. The
oversize apparatus required for this purpose
was tailor-made, and successfully combined
with the restrictions imposed by limited
space.
In spite of the varied conditions that
had to be met, all of the installations have
certain features in common, including the
use of two or more compressors auto-
matically cut on and off; the provision of
thermal expansion valves with solenoids
that control the supply of refrigerant; and
port, La. ; Paramount, Alexandria, La. ;
Memphis, Tenn. ; Paramount, Hot Springs,
coil chambers with throwaway type filters.
The theatres included in the job were the
Paramount, Gulfport, Miss. ; Rex, Shreve-
Ark. ; Saenger, Biloxi, Miss.; Rex, Pensa-
cola Fla. ; Paramount, Jackson, Miss.
"Washed air" and "conditioned atmos-
phere," advertised by the polar bear dis-
play outside the Paramount theatre in
Monroe, La., is provided in part by the
coil bank shown at the right, which is
equipped with special header ararnge-
ments to meet limitations of space.
Empire, Mobile, Ala.; Paramount, Mon-
troe, La.; Paramount, Texarkana, Tex.;
Isis, Pensacola, Fla.; Capitol, Shreveport,
La.; Majestic, Shreveport, La.; Strand,
A single contracting company, with
headquarters in New Orleans, was chosen
to supervise the work in all the theatres,
in order to unify responsibility.
30
Better Theatres-
News Notes on the
• THEATRE
EQUIPMENT
MARKET •
• A new velocity microphone so small that
it will not obscure the face of the per-
former using it, has been brought out by
the Amperite Company of New York.
Fullsize microphone response is afforded
by the new instrument, in spite of its com-
pact dimensions ; output is rated — 70 db. to
open line, frequency range is from 60 to
7,500 cycles within plus or minus 2 db.
Low- and high-impedance models are avail-
able. Although designed primarily to fit
the usual floor stand, the new instrument
is small and light enough to be used as a
convenient hand microphone.
• Loud-talking intercommunication sys-
tems are now offered by the Pacent Engi-
neering Corporation of New York, makers
of Pacent theatre sound apparatus. Simple
duplex, or multiple station equipments are
available. The loudspeaker, housed in an
attractive desk or wall unit, serves also as
a microphone. Earphone attachments are
supplied for locations where privacy is
desired.
• Modern Theatre Equipment Company
has been formed by Henry Sorenson,
formerly of the Texas Theatre Supply
Company of Dallas, Texas. The new or-
ganization has its headquarters at 2009
Jackson Street, Dallas, and distributes
Motiograph projectors and sound systems,
Brenkert lamps, International seats, Baldor
rectifiers, Dalite screens and a general line
of theatre supplies. Mr. Sorenson is now
also Theatre Distributor in Texas for the
United States Air Conditioning Corpora-
tion.
• Decorative metal moldings in a large
variety of designs, suited to every location
in the theatre, are listed and illustrated,
with accurate diagrams of shape and dimen-
sions, in a new 16-page catalog issued by
the Herron-Zimmers Moulding Company
of Detroit.
Curtain Control
With Flexible Cable
Tension Provision
new curtain control
and track equipment has been marketed
by the National Theatre Supply Company.
The control features reliability and safety
in operation, with automatic protection for
the motor windings if at any time the cur-
tain becomes jammed. A combined cable
tightener and cable loosener is also in-
cluded, which will take up as much as 2
THE KNACK of
DOING things!
The camp cook neatly flaps his "pancake"
with the nonchalance of accomplishment.
His skill comes from a studied application
to the problem at hand. The proper servic-
ing of the theatre requires not only "a
knack", but an extensive background of
research and carefully developed engi-
neering technique.
THEATRE SUPPLY COMPANY
kf:iiL'nr:i
EVERY STORE A LOCAL INSTITUTION WITH A
NATIONAL. REPUTATION FOR RELIABLE SERVICE
our
S. APPEL & CO., Inc.
18 FULTON ST.. NEW YORK
323 N.E. 1st St. Miami, Fla.
Your Patrons Will
Appreciate Sprincin's
Boxoffice Clocks
Includes Price'
Admission Sign
Double-face clock tells
present time and time
out after complete show.
Saves time and distrac-
tion of cashier. Hand-
some models available
with I. 2. 3 or 4 lines
of admission prices. Ask
your supply dealer or
Write for Details
Albert Sprincin
Mfg. Co.
1112 Merchandise Mart
Chicago
jT Q ' 7)
April 2, 1938
31
S A N G A M O
FLASHERS
The flashers with heavy silver contacts and the
famous induction disk motor — all built to stand
the gaff of the long hours and heavy loads of
theatre signs.
WRITE FOR CATALOG
It will come in very
handy when you need
flashers. Describes all
types and sizes for
lamps and neon.
SANGAMO ELECTRIC CO.
FLASHER DEPARTMENT
SPRINGFIELD
ILLINOIS
ADVERTISE
THE FEATURE
NOT THE
MARQUEE
USE RAISED
CLASS LETTERS
■ Lower maintenance made possible
• by saving in current consumption
> thus offsetting glass replacements.
Raised glass letters
are a real economy
■ Write us for further information or
consult your Sign Contractor.
; FALK GLASS PRODUCTS CO.
| 115 West 23rd Street. New York City
Increase Patronage by Installing a
Trimm Theatre Hearing Aid
Write Dept. T-24 for literature
and detailed information.
TRIMM RADIO MFG. CO.
1770 W. Berteau Ave. Chicago, III.
IMPROVE YOUR SOUND
WITH
CETRON
PHOTOCELLS
CONTINENTAL ELECTRIC CO.
GENEVA, ILL.
SOLD BY ALL SUPPLY DEALERS
inches of cable slack without supervision,
and reverse its operation to loosen cable if
the curtain has been incorrectly timed.
The adjusting mechanism of the control
is simple ; the two timing fingers are freed
for adjustment merely by pressing on a
thumb lever. Maximum curtain width is
40 feet, with a speed of 90 feet per minute.
The curtain track is so designed that it
can be telescoped at the center, in conse-
quence of which its length can be altered
at any time as desired. With no additional
parts beyond those furnished, it can be sus-
pended from, or installed against, a ceiling,
or attached to a pipe batten. Carrier
wheels have semi-resilient composition
tread, and rubber bumpers. The operating
sheaves of the track are equipped with
oilless bearings.
One of the two new models of 16-mm. portable
sound projectors recently developed by the Victor
Animatograph Corporation of Davenport, la. The
new type, which is rated at 5 watts output, is avail-
able in one model with a hand rewind, a 500-watt
projector bulb, and a 2-inch F/ 1 .85 lens. The other
model uses motor rewind, has a 2-inch F/1.6 lens,
and a 750-watt bulb. Both are equipped with an
input jack for microphone announcements or phon-
ograph accompaniment. The take-up reel accom-
modates 400 feet of 16 mm. film.
modernization
& replacement
recent installations of theatre equip-
ment, furnishings, etc., reported by ex-
hibitors, dealers and manufacturers.
• The American Seating Company an-
nounces recently completed installations of
new theatre chairs in the Strand, Winsted,
Conn. ; Pyrtania, New Orleans, La. ;
Dante, Philadelphia, Pa. ; Boro, Bethesda,
Md. ; Capitol, Shreveport, La. ; Penn,
Butler, Pa. ; Criterion, Washington, D. C. ;
Palace, Saguin, Texas and Empress, Wash-
ington, D. C.
• Motiograph Model K projectors were
recently installed in the Ambassador,
Raleigh, N. C. ; Cameo, Atlanta, Ga. ;
Homewood, Homewood, 111.; Times, Chi-
cago, and Circuit, Detroit. In the Raleigh,
Atlanta, Homewood and Detroit houses
were installed Motiograph "Mirrophonic"
sound systems. The Strand theatre in
Knoxville, Tenn., also has new Motiograph
sound equipment.
• Twenty-three recent air-conditioning in-
stallations have been reported by the Car-
rier Corporation — in the Mayfair, Miami,
Fla. ; Circle, Brawley, Calif. ; Capitol,
McKeesport, Pa. ; New Tryon, Charlotte,
N. C. ; Lafayette, Buffalo, N. Y. Also in
the Cataract, Niagara Falls, N. Y. ; Clark, Mat-
toon, 111.; Forum, Akron, Ohio; Frisina Amuse-
ment Company, Springfield, 111.; Granada,
Toledo, Ohio; Grand, Eldorado, 111.; Grand,
Harrisburg, 111.; Grauman, Los Angeles, Cal. ;
Cumbiner, Los Angeles, Cal. ; K. P., Pitts-
field, 111.; Laurel, Los Angeles, Cal.; Liberty,
Vandalia, 111.; New Tryon, Charlotte, N. C. ;
Radio, 5035 S. Halsted St., Chicago; Ritz, St.
Louis, Mo. ; Roscoe, 2042 Roscoe St., Chicago ;
Roxy, Shelbyville, 111., and Visulite, Char-
lotte, N. C.
• The National Theatre Supply Company
reports the following theatres among the
first purchasers of the new Simplex E-7
projector :
Majestic Fort Mill, South Carolina; Palace,
Canton, Ohio; New Selwood, Portland, Ore-
gon; Majestic, Chillicothe, Ohio; Avon,
Rochester, Michigan; Rio, Odessa, Texas;
Park, Waynesville, North Carolina; New Joy,
Mt. Joy, Pennsylvania; Westhampton, Rich-
mond, Virginia; New Cataract, Niagara Falls,
New York; Loew's, Philadelphia, Pennsyl-
vania; U. S. Naval Training Sta., Norfolk,
Virginia; Dixie, Rockdale, Texas; Dreamland,
Herrington, Kansas; Will Rogers, Charleston,
Illinois; Lancaster, Lancaster, New York;
Penn, Butler, Pennsylvania; Stratford, Strat-
ford, Connecticut; Palace, Grapevine, Texas;
Freeman, Northfork, West Virginia; Marr,
Saginaw, Michigan; Fox, Atlanta, Georgia;
Columbia, Flint, Michigan, and Rialto, Albion,
New York.
• New lighting equipment has been sup-
plied by the Roman Art Company of St.
Louis, to the Alemeda theatre, Albermarle,
N. C; Mystic, Utica, Ohio; Cardinal,
Salisbury and Circle in St. Louis ; Gem,
Trenton, 111. ; Royal, Danville, Ind. ; Pal-
32
Better Theatres
ace, Tarentum, Pa. ; Lyric, Chelsea, Okla. ;
Rivoli, Albert Lea, Minn. ; Kentland,
Kentland, Ind. ; Melba, Houston, Mo. ;
Stockholm, Minneapolis, and Will Rogers,
Charleston, 111.
• Recent installations of auditorium seat-
ing made by the International Seat Corpo-
ration of Union City, Ind., include the
Bergen theatre in Jersey City, N. J.;
Winona, Winona, Minn. ; Tower, Tower
City, Pa. ; Cozy, Louisville, Ky. ; New
State, Nashville, Tenn., and Indianola,
Columbus, O.
• Anemostat air distributors have been in-
stalled by the Anemostat Corporation of
America, in two Trans-Lux theatres in
New York City, the Esquire theatre in
Chicago, the Booth in New York City, the
Comerford, Scranton, Pa. ; U. S. War De-
partment theatres at Fort Benning, Ga.,
Fort Snelling, Minn., and Fort Bragg,
N. C. ; the News theatre in Philadelphia ;
Preview theatre, New York City; Wilson
theatre, Troy, N. Y. ; Earl theatre, Balti-
more, Md., and Emery theatre in Reading,
Ohio.
• Forest Manufacturing Company of
Belleville, N. J., recently placed magnesium
copper sulphide rectifiers in the Indiana
theatre, Bloomington, Ind. ; Freeman,
Bronx, New York City; RKO Central,
Yonkers, N. Y. ; Bergen, Jersey City, and
the State, Utica, N. Y. Forest tube type
rectifiers were recently installed in the
City Hall theatre, Tuscaloosa, Ala., and
the Conrad, Breaux Bridge, La.
• The Heywood-Wakefield Company,
Gardner, Mass., reports new auditorium
seating for the Broadway theatre, Seattle,
Wash., and the new Cataract theatre in
Niagara Falls, N. Y
• The Artcraft Sign Company of Lima,
Ohio, have installed all-porcelain marquees,
with silhouette letters for the sign boards,
at the Will Rogers theatre in Charleston,
111. ; the Emery in Reading, Ohio, and the
Hollywood in California, Pa.
• Twenty installations of modern deco-
rative lighting were completed recently by
the Voigt Company in the following the-
atres :
Strand theatre, Washington, N. C. ; Granada,
Toledo, Ohio; Boulevard, Pittsburgh, Pa.; Rex,
Ontonagon, Mich.; Earle, Mt. Airy, N. C. ;
Roxy, Orlando, Florida; Rowland, Rowland,
N. C. ; Grand, Dawson, Minn.; Morgan, Mor-
gantown, W. Va.; Havre, Havre, Montana;
Thatcher Brothers theatre, Smithfield, Utah;
Tech, Lubbock, Texas; Palace, Lordsburg, N.
M. ; Columbia, Flint, Mich.; Ritz, Walterboro,
S. C. ; Temple, Bryan, Ohio^ Savoy, Toledo,
Ohio; Majestic, Johnstown, Pa.; Srand, Athens.
Tenn., and Hamlet theatre, Hamlet, N. C.
• Modern-style doors of Formica finish
have been supplied to the Boro theatre in
Bethesda, Md.; the Colony in Cleveland,
and Schine's Vernon in Mt. Vernon, Ohio,
by the Formica Insulation Company, Cin-
cinnati. The Vernon is now also equipped
with a Formica drinking fountain.
RUSSIALOID
RED. TRADE-MARK
Artificial Leather for Seating
Modern theatre designers and owners are
specifying RUSSIALOID because it is smarter
looking and wears better.
RUSSIALOID insures long and satisfactory
service. Oleans easily. It comes in many fast
colors and varied patterns.
Write us for samples.
THE PANTASOTE COMPANY, INC.
250 PARK AVENUE, at 46th Street, NEW YORK
THE tf-e*ve/wi£, chair
"SOLD EVERYWHERE BY DEALERS SQUARE
GENERAL SEATING COMPANY
CHICAGO
HURLEY SCREEN
24-15 43rd AVE., L. I. C,
CO.
n. y.
* Brighter
CLEARER PICTURES
RECT-O-LITE Rectifier
producers brilliant pictures
and clear sound. Built for
long service; engineered for
safety.
No. 30-M for low intensity
carbon arcs. 15-30 amps.
Operates from 110 to 220-
volt, 60 cycle current. Price
with ammeter but C88
without bulbs <pOO
BALDOR ELECTRIC CO.
4367 Duncan Ave., St. Louis, Mo.
17 Years Electrical
Manufacturing Experience
RECT-O-LITE
A BETTER RECTIFIER
April 2, 1938
33
ALL-METAL
GUARANTEED ONE YEAR
REFLECTORS
Non-pitting
Non-tarnishina
Unbreakable
heyer-shultz inc.
montclair.new jersey
TYPE "D" SUPREX
40 TO 70 AMPERES
Where brilliancy and beauty
of projection is paramount
the Ashcraft Type "D" Suprex
Lamp can be relied upon to
provide the maximum of light.
The Ashcraft TYPE "D"
SUPREX has no equal.
Distributed in Canada:
Dominion Sound Equipments, Ltd., Montreal,
(So So massnwi
MANUFACTURING CORPORATION
41. at THIRTY-FIFTH ST1F.ET • LONC ISLAND CITY - MEW YORK
\L E X ^
F:2.5
LENS PERFECTION IN A CLASS BY ITSELF!
Accuracy, in formula and manufaciure, results in sharp,
contrasty, color-free projection. There's no equal for
the projection of modern cinematography.
Write direct or to your dealer.
New Pedestal of
Heavy Type with
Concealed Wiring
A projector pedestal in
which it is sought to reduce vibration not
only through its weight, but also by bring-
ing the pivot nearly under the projector,
has been developed by the Sam Kaplan
Manufacturing & Supply Company of New
York. The lamphouse carriage arm has
been designed to provide rigid alignment
for the heaviest of modern lamps.
The tilting device, except for an acces-
sible handwheel that controls it, is entirely
concealed in the pedestal. Angles from 3°
up, to 15° down, are normally available
and can be increased by means of taper
spacers of different angles, which are furn-
ished as required. The lateral adjusting
device provides an easy and rapid sweep
through Zy2°.
A large base compartment with a wide
door for access and a removable plate for
conduit connections, permits concealed
shielded wiring. At the back of this
pedestal, wired through the base compart-
ment, is a 100-ampere knife switch for
control of the arc; at the sides are two 30-
ampere motor switches. Two-pole and
three-pole twist lock receptacles afford con-
nections for the motor and the changeover
device.
Air Washer Models
For Small Theatres
air washers of medium-
duty types, augmenting the company's
heavy-duty series, and being somewhat
lighter in construction, have been brought
out by the Ballantyne Company of Omaha.
The new group includes eleven fan models
and air washers in sixteen sizes.
The heavy-duty apparatus has also been
added to by the development of a "twin
spray" washer, designed to give greater
efficiency than could be obtained with the
single bank model.
34
Better Theatres
MODERN PROJECTION
PROJECTION • SOUND REPRODUCTION ACOUSTICS
Sound Trouble-Shooting Charts
1. SOUND SUPPLY RECTIFIERS
• The first group of a series
of convenient guides in the
location of the causes of
sound system defects, and
their possible correction
By AARON NADELL
in this, the first group
of a series of charts detailing the more
usual sound troubles and effiicierft pro-
cedure in tracing and curing them, troubles
originating in the source of sound power
supply are dealt with. Since many dif-
ficulties that manifest themselves in other
parts of the equipment, or in reproduction,
have their true source in a power supply
rectifier unit, future charts will upon oc-
casion refer back to these and to the
remedies suggested in them.
The order of procedure followed is
planned for the quickest possible results;
hence the tests first prescribed are either
those that are most likely to turn up the
fault, or those that involve the least delay
in application ; "logical" order has been ac-
cordingly sacrificed.
The chart is used by beginning at the
upper left hand corner and reading from
left to right in the usual way. Many of
the test procedures indicated may yield any
one of several symptoms. The middle col-
umn lists all the more usual possibilities
likely to result from each test, and the
right hand column shows the subsequent
procedure to be applied in every case.
For example, if power output is lost,
the first procedure in the left hand column
under that heading calls for inspection of
tubes. They may be either lit or out. The
right hand column indicates that if they
are lit the projectionist proceeds to Test
No. 2— if out, to Test No. 12. Test No.
12 calls for replacing the tubes, after which
the trouble may be cured, the new tubes
may fail to light, or the new tubes may
burn out. The right hand column for
Test No. 12 indicates which test should
follow next, unless the fault has been
remedied. Where the middle column reads
Trouble Found, the remedy is one that is
obvious.
It is not expected that any chart of this
kind can apply infallibly to all varieties
of sound equipment, or to every possible
form of sound trouble; it must of course
be used intelligently, be taken as a guide
rather than as a set of rules. Each user
can modify it to meet individual conditions
or exceptional types of sound difficulty.
To Determine the Cause and Correction of NO POWER OUTPUT
I. The Trouble Tests
1 . Inspect tubes
2. Inspect plate circuit fuses
3. Check plate transformer voltages
4. Check for open between transformer and power source
5. Replace plate transformer
6. Check for open between transformer and rectifier output
7. Replace burnt out fuse
2. The Condition Found
Disconnect load, again replace fuse
Check load and connecting lines for short circuit
[CONTINUED ON NEXT PAGE]
Tubes lit
Tubes out
Tubes lit, no blue glow (gas tubes only)
Fuses good
Fuses out
No plate circuit fuses
No input or output voltage
Input voltage normal, no output voltage
Voltages normal
TROUBLE FOUND
TROUBLE CURED
TROUBLE FOUND
Fuse doesn't hold
TROUBLE CURED
Fuse holds
Fuse doesn't hold
TROUBLE FOUND
3. Test to
Follow
(according
to
condition to
und
in Column
2)
Test No.
2
Test No.
12
Test No.
2
Test No.
3
Test No.
7
Test No.
3
Test No.
4
Test No.
5
Test No.
6
Test
No.
8
Test
No.
9
Test
No.
10
April 2, 1938
35
[CONTINUED FROM PRECEDING PAGE]
10.
Open power switch, discharge all condensers with insulated
TROUBLE FOUND
screw driver, feel all parts for over-heating, sign of short
No short circuit found
T i. K 1 II
1 est No. 1 1
circuit
1 1
Check or replace condensers one by one
TROUBLE CURED
12.
Replace tubes
TROUBLE CURED
New tubes won't light
Test No. 13
New tubes burn out
1 est INo. 1 /
1 3.
Check filament or line fuse
Fuse out
Test No. 14
Fuse good
lest No. 16
1 A
Replace fuse
TROUBLE CURED
Fuse won't hold
Test No. 15
15.
t^neck between tuse and tube tilaments tor short circuit
IKUUtSLt UUKtU
16.
Check between fuse and tube filaments for open circuit
TROUBLE CURED
1 /.
Replace filament transformer
TROUBLE CURED
Note
a. Whenever steps 5, 7, 12, 14 or 17 prove necessary check for
high line voltage as possibly be
ng the basic
cause
of the difficulty.
Note
b. Whenever steps 5 or 17 prove necessary fuse the new transl
ormer temporarily (if permanent
fusing is not
provided) to protect
it in case an undiscovered s
hort circuit still remains.
•
To Determine the Cause and Correction of NOISE, ORIGINATING AT THE RECTIFIER
3. Test to
Follow
1 . The Trouble Tests
2. The Condition
Found
(according to
condition found
in Column 2)
i.
Replace tubes
TROUBLE CURED
Noise remains
Test No. 2
2.
Check all fuses for high resistance fuse or dirty contact
TROUBLE FOUND
Noise remains
Test No. 3
3.
Check power transformer taps for loose contact
TROUBLE FOUND
Noise remains
Test No. 4
4.
Check output voltage regulators for poor contact
TROUBLE FOUND
Noise remains
Test No. 5
5.
Check external grounds for poor or corroded contact
TROUBLE FOUND
Noise remains
Test No. 6
6.
Replace condensers one at a time
TROUBLE CURED
•
To Determine the Cause and Correction of HUM, ORIGINATING AT THE RECTIFIER
3. Test to
Follow
1 . The Trouble Tests
2. The Condition
Found
(according to
condition found
in Column 2)
i.
Install new tubes
TROUBLE CURED
Hum remains
Test No. 2
2.
Inspect output fuses for high resistance fuse or dirty
TROUBLE FOUND
contact
All output fuses normal
Test No. 3
3.
Inspect condenser fuses
All condenser fuses normal
Test No. 7
One condenser fuse open
Test No. 5
One condenser fuse high resistance
Test No. 4
No condenser fuses
Test No. 7
4.
Replace defective fuse
TROUBLE CURED
5.
Replace open fuse
TROUBLE CURED
New fuse won't hold
Test No. 6
6.
Replace associated condenser
TROUBLE CURED
7.
Check all condensers and associated wiring for open cir-
TROUBLE FOUND
cuit
Condensers and wiring normal
Test No. 8
[CONTINUED ON
NEXT PAGE]
36
Better Theatres
[CONTINUED FROM PRECEDING PAGE]
0
0.
Clean and tighten all external grounds
TROUBLE CURED. If hum remains—
1 est
INO.
o
7
Q
7.
Remove external ground connections one at a time
TROUBLE CURED. If hum remains—
1 est
INO.
1 U
10.
Tighten holding bolts of all transformers and choke coils
TROUBLE CURED. If hum remains—
Test
No.
1 1
1 1.
Check for grounded output voltage control resistor
TROUBLE CURED. If hum remains—
Test
No.
12
12.
Check for shorted or grounded choke coil
•
TROUBLE FOUND
To Determine the Cause and Correction of LOW OUTPUT
■
1. The Trouble Tests
2. The Condition Found
3. Test to
Follow
(according to
condition found
in Column 2)
1.
Check line voltage
Line voltage low
Linp vo trinp norma
i est
Test
INO.
No.
o
/
3
2.
Adjust line voltage regulator
TROUBLE CURED
3.
Replace tubes
TROUBLE CURED
Output remains weak
Test
No.
4
4.
Inspect condenser fuses
All condenser fuses good, or no fuses
One ronnpn^pr fu<;p nnpn
Test
Test
No.
No.
7
5
5.
Replace open fuse
TROUBLE CURED
New fuse won't hold
Test
No.
6
6.
Replace associated condenser
TROUBLE CURED
7.
Inspect output voltage regulators for misadjustment, open
or short
TROUBLE FOUND
Output voltage regulators normal
Test
No.
8
8.
Check filament transformer voltages
Input voltage low
Output voltage low, input normal
Voltages normal
Test
Test
Test
No.
No.
No.
14
13
9
9.
Check plate transformer voltages
Input voltage low
Output voltage low, input normal
Voltages normal
Test
Test
Test
No.
No.
No.
12
1 1
10
10.
1 1.
Check condensers and bleeders for open circuit
Replace plate transformer
TROUBLE FOUND
TROUBLE CURED
12.
Check for dirty power switch or other high resistance be-
tween power source and transformer input
TROUBLE FOUND
13.
Replace filament transformer
TROUBLE CURED
14
Check for dirty power switch or other high resistance
between power source and transformer input
•
TROUBLE FOUND
To Determine the Cause and Correction of HIGH VOLTAGE OUTPUT
1. The Trouble Tests
2. The Condition Found
3. Test to
Follow
(according to
condition found
in Column 2)
1.
Check line voltage
Line voltage low
Line voltage normal
Test
Test
No.
No.
2
■ 3
2.
Adjust line voltage regulator
TROUBLE CURED
3.
Inspect condenser fuses
All condenser fuses normal
One condenser fuse open
No condenser fuses
Test
Test
Test
No.
No.
No.
6
4
6
4.
Replace open fuse
TROUBLE CURED
New fuse won't hold
Test
No.
5
5.
Replace associated condenser
TROUBLE CURED
6.
Check all condensers, bleeders and their wiring for open
circuit
TROUBLE FOUND
Condensers, bleeders and wiring normal
Test
No.
7
lit* 7.
. Check series chokes and resistors for short or ground
TROUBLE FOUND
April 2, 1938
37
COMMENT ON PROJECTION AFFAIRS
and answers to inquiries By f. h. richardson
NOTING SOME UNUSUAL SAFETY
MEASURES IN SOUTH AFRICA
e. e. press, general sec-
retary of the South African Cinematograph
Operators Union, Johannesburg, South
Africa, writes interestingly of affairs down
in his bailiwick 'way down yonder, and
shows interest in the requirements of pro-
jectionists up here.
"The South African Union govern-
ment," he informs us, "is contemplating
licensing cinema projectionists. At present
we have five municipalities insisting upon
projectionists being licensed, and our union
is asking the Central government to create
a national license. Then, too, our union
would like to get into touch with one of
your unions catering to cinema projection-
ists."
I requested the Province of Alberta to
send copies of their laws governing thea-
tres, projectionist licensing, etc., together
with copies of license cards and apprentice
application blanks, which request I am ad-
vised by G. P. Barber, chief inspector of
theatres of Alberta, has been fully com-
plied with.
Mr. Press enclosed a copy of the
Johannesburg by-laws regulating the use
of projectors and the licensing of Johannes-
burg projectionists, some portions of which
will, I am quite certain, interest my readers.
In that country the projection room is,
in the laws at least, termed the "projec-
tion chamber," which we may agree is at
least better than the rather absurd "booth"
so many of our own theatre people tack
on to the commodious projection rooms
many of our theatres now have. From the
Johannesburg by-laws I quote as follows:
"No cinematograph apparatus shall be
fixed (located. — F.H.R.), or any display
given in any building unless such building
is constructed of fireproof materials,"
which, it will be observed, bars any com-
bustible materials in any portion of the
construction, regardless of what other pur-
poses the structure may be used for. Two
George Haskins (left) and Sol Goldberg, projectionists of the East Side theatre in Detroit, proudly pose
with their Simplex projectors, equipped with Magnarc lamps and 18-inch magazines, on Simplex pedestals,
all new equipment recently installed by the National Theatre Supply Company, together with General
Electric copper oxide rectifiers. The sound system is RCA Photophone. The East Side is owned and
operated by Samuel Ackerman, and Alfred Ackerman is house manager.
kinds of projection chamber are permitted,
permanent and temporary, the latter being
permitted only where projection forms a
part of the entertainment during a maxi-
mum of 30 days in any one year. I quote :
"In event of a projection chamber, in-
cluding permanent ones, being inside the
auditorium, a suitable barrier shall be
firmly fixed round the enclosure at a dis-
tance of not less than 2 feet from any
part thereof." Apparently Johannesburg
authorities have an idea the whole cham-
ber may get so hot that any one touching
it will be scorched.
Again I quote: "In cases where the
door of the operating chamber is left open,
there shall be no inflammable material of
any description within 5 feet horizontally,
or 10 feet vertically, of the door opening,"
which two restrictions may surprise theatre
people up here, to say nothing of our law
makers whose rules do not permit of a
projection room door being left open at
any time when an audience is present.
But here are two by-laws that will make
you bat your eyes. With respect to motion
picture projectors, examine this:
"The film gate shall be of massive con-
struction and provided with ample heat
radiating surface, and the passage for film
shall be sufficiently narrow to prevent
flame traveling upward or downward from
the light opening [aperture]. The film
spools [reels] shall be fixed [located] in
combustible smoke-proof boxes."
Smoke-proof boxes means the projector
magazines, but just in what manner they
can be 'smoke-proof and at the same time
explosion-proof is left to the imagination,
unless it be by connecting each magazine
to the open air by a duct of ample size.
To go on :
"Adequate small fire appliances, includ-
ing a chemical fire extinguisher of 3-gallon
capacity, a bucket of sand, two buckets of
water and a wet blanket shall be kept
within the projection chamber ready for
immediate use" from which it would seem
that Johannesburg authorities have had
little experience with film fires.
No Work Allowed Except Projection!
But here is one our United States
and Canadian authorites might well con-
sider for adoption: "No work of any de-
scription other than operation of, and any
essential repairs to, the machinery and the
rewinding and repairing of film shall be
done inside the chamber during the time
any audience is in the building." That is
most excellent, though I would re-word it
thus: No work of any description other
than operation of the equipment used for
projection, and the making of such repairs
thereon as may be immediately required to
38
Better. Theatres
Todays critical audiences' demand for quality projection can best
be met with Peerless Magnarc High Intensity Lamps.
In no other lamp is it possible to obtain so much value for first
cost expenditure and such a great degree of purchase satisfac-
tion after installation. The proof of this lies in the fact that
Peerless Magnarc outsell all others two to one.
High intensity projection has been found an absolute
necessity by one-third of all theatres in the United
States — and these theatres have 75 per cent of the
total seating capacity of the country.
This modernizing of projection has been brought
about mainly by Peerless Magnarc's ability to
produce 200 to 300 per cent more light on the
screen for the same current cost of low in-
tensity lamps. Think what this means in
better picture quality, audience satis-
faction, competitive advantage. Then
write for the new folder, "Get A Seat
On The Bandwagon."
MANUFACTURED BY
J. E. McADLEY MFG. CO., 552-554 W. ADAMS ST., CHICAGO
Sold by National Theatre Supply Co.
■HHHMHNHHHHHHHHHhHHHI
April 2, 1938
39
keep the show going, shall be done by the
projectionist on duty while projection is
in progress. No newspaper or book, other
than books or printed matter instructive
in projection, shall be permitted inside the
projection chamber at any time while an
audience is present in the theatre audi-
torium.
I have entered many projection rooms
while projection was in progress and found
men engaged in reading a novel or news-
paper, building radio sets or what-not,
while the projector ground out the show
with nothing more than what we might
perhaps describe as subconscious attention.
A PROJECTIONIST ASKS
ABOUT HIS FUTURE
from kirkland, Ontario,
comes this latter from a projectionist ask-
ing a question that is continually turning
up. This chap writes:
"I am 23 years old and hold a Grade-A
projectionists' license, having been in the
profession for four years. My license was
secured by passing three examinations.
Started as an apprentice and, after having
passed the required tests and legal require-
ment of six months of apprenticeship, I
tried for a Grade-C license. Three months
later one may try for a Grade-B license,
three months after passing which it is pos-
sible to try for a Grade-A.
"To secure a Grade-C license one must
get a rating of at least 60; Grade-B, 70;
and Grade-A, 80. The examination in-
cludes five subjects; namely, electricity,
mechanics, acoustics, etc. [The "etc" pre-
sumably being optics and magnetism. —
F. H. R.] One may only project alone
when holding either a Grade-B or Grade-A
license.
"What I wish to have advice on is this:
I am ambitious, want to advance myself.
What course should I follow? Something
in line with my present work? Please ad-
vise as to what opportunities are available
in the thing you consider most promising.
Your advice will have much weight."
I would be most happy to help this young
man and the many very like him who bom-
bard me with a similar requests. How-
ever, to supply advice of this kind to a
young man of whose potential capacities
I know nothing at all, and of whoes pref-
erances I am wholly ignorant, would be
extremely ill advised.
The best advice possible is that ' one
should examine the whole field as carefully
as possible, and the particular kind of work
selected that seems most agreeable. If the
opportunities still seem to be there, then get
into that field and work — and study.
ON ENDING THE
OIL-ON-FILM EVIL
visiting the projection
room of one of the finest motion picture
theatres in the world recently, and noticing
a reel of film on the rewinder, I paused to
examine the condition of the print. The
performances of this theatre are looked
upon as the "last word." To my amaze-
This is a snapshot sent in by F. Perras, owner of
the Arcade theatre in Baie-Comeau, Quebec,
showing part of his projection room. The Arcade
is a new theatre on the north shore of the Gulf
of St. Lawrence. The projectors are Motiograph,
the lamps Strong, and the sound RCA.
ment the film at the point exposed was
literally smeared with oil. The chief pro-
jectionist was absent, so I directed the at-
tention of the other projectionists on duty
to the absurdity of such a condition, espe-
cially in such a theatre.
Later, the chief projectionist and also
the house manager examined the film with
me. Rewinding a considerable portion of
the 2,000-foot reel, oil was found varying
from a narrow strip to almost half the
width of the film on the side that would be
• next the intermittent oil well. There
were a few spots where there was no oil.
The chief projectionist assured us it was
impossible to keep oil off the film, which
statement I disputed, stating that either a
worn intermittent sprocket shaft bearing
or over-oiling was to blame.
Aside from the oil-well, there is no pro-
jector mechanism bearing that can possibly
have use for anything in excess of two
drops of oil. In fact, one drop will serve
very well. Anything in excess will work
out of the bearing and make a smear. One
or two drops of good oil per bearing is
ample for three hours of constant opera-
tion. But many projectionists do not limit
lubrication to that amount, or anything
even faintly approaching it. Instead of
using a small can having a small opening,
and of being very careful to eject but one
or two drops of oil per bearing, the average
man has a can of goodly size, with a spout
opening of generous dimensions. He in-
serts the opening into the oil tube or hole
of each bearing and just gives 'er a squirt
— or maybe, to be certain, two or three
squirts, with the result that instead of a
drop or two, the bearing or space surround-
ing the tube or hole receives a bath. I
have watched the process hundreds of
times.
To oil properly requires enough illumi-
nation right at the oil hole to be able to
see exactly what you are doing. It re-
quires care and a well selected oil can. It
is nonsense to say oil cannot be kept off
the film. Also it is nonsense to say it can
be kept off without some effort.
Projector manufacturers have experi-
mented widely. They have spent time and
money liberally in an endeavor to prevent
oil seeping out through the intermittent
sprocket bearing. Progress has been made.
However, why not face the truth? Even
with the best, most oil-proof bearing we
can make, leakage occurs as soon as the
bearing becomes somewhat worn, especially
if the level of oil in the oil well be too
high, as is not infrequently the case. The
manufacturer is of course not in any de-
gree to blame for the bearing wearing, or |
for the high oil level, but that fact does not
lessen the heavy damage done to screen
images in thousands of theatres by oil-coat-
ed films.
What can be done about it, you ask?
Frankly, I am not certain. I have just
contacted two leading manufacturers who
have agreed to examine into the practica-
bility of designing a swab or other arrange-
ment that will collect all seepage and carry
it away. Some of the present projectors
permit no seepage when new, provided the
oil well level be not too high. I am ad-
vised at least one new design will permit j
no such seepage under any circumstances.
We shall see about that. However, here
are a few basic rules that if followed faith-
fully will at least serve largely to reduce
the evil of oil-smeared film.
First, use none but high-grade oil.
Second, as soon as oil seepage appears
use a heavier grade of oil in the intermit-
tent oil well.
Third, under no circumstances fill the
oil well above the level recommended by
the manufacturer.
Fourth, use a small oil can with an
opening no larger than 1-16-inch in di-
ameter. Such a can can be heated in a
minute or two by the arc so that the oil
will run from its small opening even on
a cold morning.
Fifth, use a light, preferably a flash so
that the light will not blind you, and use
care in oiling. Under no conditions or cir-
cumstances put in excess of two drops of
good oil in any oil hole or oil tube. Don't
be uneasy! That is all any projector bear-
ing can possibly use, and if it goes into
even a long oil tube, it all will reach the
bearing. Two-thirds of the great damage
done by oil smeared film is caused by over-
oiling. Once a bearing is oiled as described,
it will have enough oil for at least three
hours of actual operation.
If you have oil seepage, why not see
what you can do about installing some sort
of swab of absorbent material to contact
the lower rim edge of the intermittent
sprocket, collect the oil and carry it down
out of the way? If you do so, please re-
port on the results.
A YOUNG PROJECTIONIST
WITH THE RIGHT SPIRIT
malger h. gray, pro-
jectionist of the Center theatre, in Mount
Airy, N. C, sends his check for the latest
edition of the Bluebook and says, "Am
chief projectionist here — so far as I know,
the youngest employed by North Carolina
Theatres, Inc. I take real pride in my
40
Better Theatres
Hollywood has scheduled more color pictures for production this year —
which creates a greater need than ever before for B & L Super Cinephor
Projection Lenses. A Super Cinephor is fully color corrected. It permits
reproduction on the screen of the full range of colors exactly as recorded
on the film. This anastigmat projection lens makes possible the projection
of pictures on large screens that are sharp and flat right to the corners.
Your patrons will endorse the quality of your pictures when you install a
B & L Super Cinephor . . . and one new customer a day pays for a Super
Cinephor in a year. For complete details write to Bausch & Lomb Optical
Company, 679 St. Paul Street, Rochester, New York.
BAUSCH 6- LOMB
. ... WE MAKE OUR OWN GLASS TO p^a^gi^ FOR YOUR GLASSES INSIST ON B & L
INSURE STANDARDIZED PRODUCTION \ $ ORTHOGON LENSES AND B & L FRAMES .. .
April 2, 1938
41
position and in my work. I was assistant
projectionist at the State theatre in Hen-
dersonville, N. C, until my transfer to
this city when this house opened in 1937.
"In Hendersonville we had Simplex and
RCA sound. Here we have model K
Motiographs and Western Electric sound.
Will you help me in this? On the right
side of the screen occasionally appears a
thin, black strip which I am unable to get
rid of. It extends from top to bottom and
occurs mostly in trailers; only once in a
while in feature scenes. Projection dis-
tance 85 feet; screen image 16 feet wide.
May I thank you, your columns and the
Bluebook for the greater part of my knowl-
edge of projection, such as it is."
I especially like that "such as it is." It is
the man who imagines he knows all there
is to know who is headed for mediocrity
or failure. It is that one who realizes that,
regardless of how wise he may be, there
always is very much more to learn, who
has an excellent chance of rising above the
ordinary level.
Not being certain as to what might be
done to overcome Friend Gray's difficulty,
I referred the matter to Motograph, Inc.,
Chicago, and am informed that Friend
Gray was advised as follows:
"Possibly the spring for guide roller
C2-669, on top of film tension plate, has
insufficient tension, due perhaps to dirt or
some other obstruction. We recommend
cleaning the parts thoroughly, and if after
careful examinatnon the spring seems a bit
slack, stretch it slightly before reassembling
the parts."
ANSWERING QUESTIONS
ABOUT THE FUTURE!
JOSEPH DINCH of Mar-
shalltown, la., writes, "I find myself un-
able to secure any reliable data concerning
ultimate changes that will replace present-
day projection procedure. The items I
have in mind are continuous projectors,
third-dimension pictures, and rear projec-
tion."
Many able men have worked for years,
and have expended large sums of money, in
seeking the will-o-the-wisp three-dimen-
sional pictures, but as yet there has been
no success that can be translated into a
practical form for theatres. True three-
dimensional pictures can be produced, but
the spectator must use "spectacle" filters of
some kinds. What the future holds in this
matter no man can say. However, I re-
gard real success rather improbable.
Acceptable results have been attained in
projection with a constantly running film.
A German non-intermittent projector was
installed in the Capitol theatre in New
York while the late S. L. Rothafel was
there, and used to project film before audi-
ences for several months. The screen
image was acceptable, but the projectors
were not finally adopted. There seemed
no considerable advantage in their use.
Rear projection is wholly practicable. It
is now being extensively employed in the
Trans-Lux newsreel theatres. In these
small theatres, a special optical system
makes an extremely short projection dis-
tance possible, with screen results suffi-
cient good to serve under the conditions.
However, were programs from two to
three hours long attempted, the results
might be different, for these optical sys-
tems, while they perform wonders under
the extremely difficult conditions they must
meet do not produce critically sharp defini-
tion all over even the relatively small
screens employed, and with a long show,
eye strain might prove to be an adverse
factor.
FINDING CAUSE OF
FLUCTUATING ARC
from R. W. Kiser, pro- J
jectionist of the Van Wert theatre in Van
Wert, Ohio, comes the following:
"We pull 44 amperes, using 12-mm.
positive, 9-mm. negative 'suprex' carbon
combination in Brenkert Enarc equipment.
Things will be running smoothly when sud-
denly the arc will sputter and the light
brighten fully 50%. The copper coating
of both carbons will burn back fully one
inch. I have checked everything that, so
far as known, could possibly cause such a
trouble, but I have not been able to find
anything wrong."
There seems not the slightest doubt that
something is causing the arc current flow
to jump occasionally to levels much above
normal. This will be disclosed by your
ammeter. If you have none, your employer
should remedy the lack at once. Every pro-
jection room should have one, so located
that it may be conveniently observed by the
projectionist at all times. Such an instru-
ment is needed to check up on current
waste, which is always possible where the
projectionist must guess at current con-
sumption.
Very many times I have scolded projec-
tionists, warning them that if advice of
value is expected, they must supply com-
plete information of all elements of the
case. In this instance I must guess whether
current is taken through a motor-generator
set, a rheostat, or a bulb rectifier. And I
am not good at that sort of thing.
From information at hand I would only \
be able to say this: By means of an amme-
ter, test the current flow. If, as seems cer-
tain, it rises sharply when the trouble ap-
pears, carefully examine every item of
equipment through which it flows and lo-
cate the point at which resistance to current
flow is intermittently decreased ; first, how-
ever, making sure the arc length does not
alter. A sudden shortening of the arc, due
to some fault in its feeding mechanism,
would produce somewhat the effect you
have described.
COOL-HEADEDNESS AND
KNOWLEDGE IN CRISIS
recently the following
question was submitted in the "Bluebook
School" in Motion Picture Herald:
Whdt part does cool-headedness and expert
knowledge play when trouble bobs up while
a show is being projected? How would
you compare the probability of its rapid
clearing up as between men who had
studied their profession, said study based
upon text books, projection literature and
manufacturers' instruction books, and men
who do not believe in that sort of thing,
preferring to depend wholly upon knowl-
edge gained through practical experience in
projection? One of the replies I have
saved for these columns.
It is by J. A. Zachritz, projectionist of
Cushing, Okla., who says:
"I need not go far back in my own ex-
Projection room of the University theatre in Cambridge, Mass , showing recent installation of Ashcraft
Suprex lamps, which were put in, along with Ashcraft rectifiers, by the Theatre Service & Supply
Company of Boston. Projectors are Simplex, the sound Western Electric. Stanley Sumner is manager
of the University, and Charles Parshley is chief projectionist.
42
Better Theatres
perience to find the answer to the first half
of this question. Three years ago I visited
a theatre projection room and, having a
yen for machinery, asked questions concern-
ing the equipments. A few days thereafter
I became a student of projection in that
room and shortly thereafter was employed
as relief man.
"You may imagine about what I knew
about things then. Estimating what I did
not know would be a job of very great
dimensions. I knew when the projector
mechanism and soundhead were properly
threaded and the carbon tips sufficiently
long. I was also able to make a change-
over in good form. In fact, I was a
machine operator of very limited ability
and nothing more.
"I did relief work for three months.
Then the projectionist left and I fell heir
to his position, plus a weary load of grief.
When one has only a smattering of knowl-
edge, it is astonishing how many little
things can go wrong, as well as an occa-
sional big one. I was in 'water' varying
from very warm to exceedingly hot much
of the time. Every time something went
hay-wire I would 'blow up' and lose time,
whereas had I kept cool and used such
knowledge as I had I often might have
cleaned up the trouble in almost no time.
Just how I managed to hold my job
through those first few months I don't
quite know."
SCREEN MAINTENANCE
AND REPLACEMENT
nat jacobson of Mon-
treal, writes most helpfully concerning
screen resurfacing. He says:
"My work in resurfacing screens re-
quired much study and brought about many
difficult experiences before I was able to
perform the task with certainty of thor-
oughly satisfactory results. It is only after
much study and consulting every possible
available authority that I feel able to con-
tribute something of value.
"It is impossible to set any definite pe-
riod of time a screen should be used without
resurfacing. This for many reasons. Con-
sidering resurfacing only, without reference
to cleaning possibilities, there is the fact
that the surface of a screen is subject to
constant discoloration and reduction of re-
flection power caused by chemical reaction,
the speed and character of which is depen-
dent upon, first, the purity of surrounding
atmosphere; and second, upon the composi-
tion of the surface coating. I believe this
action is inevitable in every case, though
given very pure air and a surface, in the
elements of which there is but slight ten-
dency to chemical action, it may be very
slow. It may, however, be stated with per-
fect safety that even under the best possible
conditions, any screen surface will lose an
appreciable percentage of its reflection
power in one year. Nor will any method
of cleaning wholly replace it.
"In a location where the atmosphere is
loaded with gaseous elements that are more
or less chemical in their nature, as for ex-
ample in the vicinity of smelters; or is im-
pregnated with carbon dust or other sub-
stances, the economical term of service will
be shortened in accordance with the nature
of the elements with which the screen is
surfaced. The action would be relatively
slow with some materials and quite rapid
with others. Under some conditions the
use of a screen without cleaning after 90
days, and resurfacing at six months, might
very well be considered poor practice from
the viewpoint of economy. Many theatre
managers will not believe this, but it is true
nevertheless. It is a factor that is far too
little understood.
"In very many cases I have been as-
tounded (and I mean just that) at the
almost total lack of appreciation some the-
atre managers have of the loss incurred
through gradual decrease of reflection
power of their screens. I have found
screens that in the interests of true economy
should have been cleaned at the end of 90
days' use, and resurfaced after six months
totally neglected, save for an occasional
brushing off, or more or less inefficient
cleaning over a period of from two to three
years. In some cases, as the screen image
became less bright, they have installed ex-
pensive, more powerful light sources. In
other cases, they have tried various makes
and combinations of carbons, higher amper-
age, and have even changed their lenses.
In fact they have monkeyed and experi-
mented with just about every possible thing
except the dirty, discolored screen that was
at fault.
"And there is another point seldom
touched upon. As reflection power de-
creases the screen image loses depth and
looks increasingly flat. This is because of
lessened lack of contrast between the high-
lights and shadows of the picture. If this
be not believed, it may be proved by pro-
jecting a print and its duplicate, side by
side, one upon a screen surface in perfect
condition; the other upon the same surface
make-up, but one that is dirty and dis-
colored. The observer may be astonished
at the result.
"Nor is that all, for no amount of clean-
ing can possibly remove the inevitable
chemical discoloration, though resurfacing
of course does since it is a wholly new sur-
face. Still another important point is that
repeated cleanings may, and repeated re-
surfacings certainly do reduce perforation
diameters, and thus more or less obstruct
the passage of sound waves. This is in-
evitable, though the amount of reduction
may vary widely. But the most damaging
effect of such perforation reduction is not
so much the lowered volume, which prob-
ably may be compensated for by the fader,
as it is the cutting out of certain frequen-
cies, usually the higher ones, the loss of
which is very damaging."
I thank Mr. Jacobson most heartily for
his contribution. In general, I can endorse
what he has said, thoroughly agreeing with
him that far, far too little attention is paid
to the condition of the screen surface. And
doubtless in most instances of screen de-
terioration as usually found, the screen
itself should be replaced.
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Projection Optics Co., Inc.
330 Lyell Ave, Rochester, N. Y., U. S. A.
April 2, 1938
43
PLANNING THE THEATRE
A SERVICE DEPARTMENT DEALING WITH ARCHITECTURAL
DESIGN AND MATERIALS, DECORATION AND FURNISHINGS
THE QUESTION :
a small town chamber
of commerce wants to build a reasonably
priced small motion picture theatre of about
300 or 400 seats. I will lease the theatre
if they build it, and they have asked me to
get for them a general plan of a theatre of
this size. Their lot is 40' frontage and
150' deep. Do you have any general plans
of a theatre of this size that you would
sell, or a book that shows small theatres
and the layout plans? — S. A.
THE ANSWER :
we regret that this de-
partment is not permitted to supply plans
or other working drawings for the con-
struction of a specific theatre.
For a theatre on a lot with a 40-foot
frontage and 150 feet deep, I suggest the
following scheme as a practical one. Place
the entrance of the theatre in the center of
the front elevation. Set entrance doors
4 feet back from front with ticket booth
between them.
The lobby should be about 16 feet wide
and 20 feet deep. The space on each side
of the lobby could be used for men's and
women's toilet rooms, these rooms to be
entered from a foyer. On the men's side,
ANSWERS TO INQUIRIES: One of the
principal functions of this department
is to answer queries pertaining to
preliminary consideration in the plan-
ning of a new theatre or the remodel-
ing of an existing one. All questions
receive the personal attention of Peter
M. Hulsken, A.I. A., contributing editor
of this department and a practicing
architect who long has specialized in
theatre design. He will be glad to
offer advice, suggestions and criti-
cisms. Working plans, however, can-
not be supplied. All communications
intended for this department should be
addressed to Better Theatres, Rocke-
feller Center, New York. In publishing
replies, only initials are used for
identification of the person inquiring.
provide for stairway to the projection room
and a manager's office located on a second
level above the lobby. If small store rooms
are desired, the toilet rooms could be
located in a basement or on a mezzanine
floor.
Provide a foyer not less than 10 feet
deep. Arrange the seating with a center
bank of twelve seats, with an aisle on each
side, and two wall banks of three seats
across. Space the seats at least 2 feet, 8
inches back to back. Allow for 20 feet
between the first row of seats and the
screen. A stage 15 or 18 feet deep may
be provided for. Place an exit at each side
of the stage.
With such an arrangement, the depth of
the entire building would not require more
than 120 feet. The cost of such a building
would be around $25,000, exclusive of
equipment.
•
THE QUESTION :
we wish to know which
is the best arrangement for a capacity of
750 people, preferably on one floor, pitched.
We will adapt the building to this seating
plan.— V. A. G.
THE ANSWER:
FOR an auditorium seat-
ing 750 the following seating plan is sug-
gested :
Provide for a center bank of thirteen
seats with aisle on each side, and two wall
banks of seven seats each. Figuring the
width of the seats 20 inches, the minimum
width of auditorium between side walls
will be 55 feet. This will require 28 rows,
spacing these at least 32 inches from back
to back, and preferably 33 inches. The
distance from rear auditorium walls to
stage curtain will be 72 feet, minimum.
This does not allow for cross-aisles.
Views of the front of the Alvarado theatre in Los Angeles, as it originally
was, and as recently remodeled at a cost of $6,500. The columns were re-
moved and reinforced concrete girders substituted. The old-fashioned pedi-
ments were also removed, and the front was refinished in Vitrolite and mica-
finish plaster, which sparkles under the illumination. The box office was
moved back to the property line, the marquee was rebuilt, and new entrance
doors and display frames were installed. The original tile floor of the
vestibule was replaced with terraizo. The architect was S. Charles Lee.
44
Better Theatres
Remodeling to Make Better
Use of Severely Restricted Space
Lobsv Foyee
O 5 10 IS
FLOOR PLAN BEFORE REMODELING
/SCEEXN
FLOOR PLAN AFTER REMODELING
New
5ceiiH
Nlw Flooe-
15
- LxistIns Flooe
COMPOSITE LONGITUDINAL SECTION
•Fill
remodeling of the 68th
Street Playhouse in New York was under-
taken not merely to modernize the archi-
tectural style, but fundamentally to make
better use of a limited plot. While the
seating capacity of this theatre was not in-
creased, the seating conditions were im-
proved so that the number of desirable
seats was increased. This theatre, located
at 68th Street and Third Avenue, in a dis-
trict being generally improved for resi-
dences, is operated by Walter Brecher. Ben
Schlanger was the remodeling architect.
The balcony in this theatre, which holds
a little over a hundred seats, was previously
undesirable for two reasons. First, the
sightlines afforded only an obstructed view
of the screen ; and second, the former posi-
tion of the screen did not allow the patron
in the balcony to sit bak against the support
of the chair — it was necessary to lean for-
ward to see the screen in its original low
position.
The previous orchestra seating in the
rear half farthest from the screen was
faulty because sightlines were poor here
also. The principle of the "reversed floor,"
as originated by the architect, was utilized
here to advantage ; the rear portion of the
main floor was left in its original condition,
but the seats in this portion of the floor
now have clear sightlines which originally
they did not have, while the balcony
changed from a position of secondary choice
to a valuable seating area {see longitudinal
section). The higher position of the screen
and the regrading of the orchestra floor has
corrected the poor sightline conditions of
the original design, besides reducing the
sharp projection angle which existed.
Some seats lost on the orchestra floor
plan allowed for placing a women's rest
room in a more desirable location than the
previous one. This loss of main floor seats
was more than compensated for by the in-
crease in the balcony seating.
A shift to a corner entrance scheme was
made to attract patronage from the side
street, which had developed into greater
important since the theatre was built.
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their comfort is unsurpassed. In addition, Peabody
Chairs have a patented hinge that makes the seat
easy and quiet in operation. There are no springs,
no gadgets to get out of order. The seat is so
perfectly balanced and the hinge works so smoothly
the seat raises or lowers at the touch.
These outstanding features give you long years
of efficient service with practically no upkeep ex-
pense. Get all the details on these finer theatre
chairs. Write today for catalog-folder and prices.
PEABODY SEATING COMPANY
Dept. 4
North Manchester, Ind.
EVER HEARD OF BIG BUSINESS?
Be wise! Patronize Independent Manufac-
turers and Supply Dealers. We'll save you
20%. Equipment sold to theatres in all parts
of the world.
Satisfaction guaranteed. W rite.
DOMINION THEATRE EQUIPMENT CO.
647 Davie Street Vancouver, Canada
• 'Beautify Your Theatre
With Our CCLCRflL
▼ LIGHTING
WE ARK MANUFACTURERS, RENDERING
A COMPLETE THEATRE LIGHTING SERVICE
♦ want ran. oun mw ckmios »
ROMAN AST COMPANY, Inc.
2700-04 LOCUST ST. ST. LOUIS, MO.
Advertisers' Cross-Index, page 73
April 2, 1938
45
SAVE MONEY
with
cons
The
LOUVEE
Wellston,
Ohio,
designed
and built
by
F& Y
life-time
truction
We are specialists in theatre
designing. Plans prepared
. . . and actual construction
completed or supervised.
Write for complete details.
THEF&Y
BUILDING
SERVICE
328 E. Town st.
Columbus, Ohio
Are You Going
to Remodel?
... if so, you may find
the Planning the Theatre
department of Better The-
atres helpful. This depart-
ment is conducted by an
experienced theatre archi-
tect, Peter M. Hulsken, and
he will give your inquiries
his personal attention.
Merely write:
BETTER THEATRES
ROCKEFELLER CENTER
NEW YORK
Everything for the Theatre
in
Artists' and Paint Supplies
RAINBOW COLOR CO.
1484 Merchandise Mart, Chicago, III.
MODERN ARCHITECTURAL
MATERIALS FOR THEATRES
Continuing a regular feature appearing in the Planning the Theatre depart-
ment, presenting brief discussions of the newer building and decorative
materials particularly suited to theatres— at least one type in each issue
CARSTENITE
CARSTENITE is a WOO(j
veneer (manufactured by the Algoma Ply-
wood & Veneer Company of Chicago)
adapted to decorative interior wall sur-
facing, wainscoting and all types of panel-
ing. The face wood, which is available in
various shades and grains, is 1/60-inch
thick and is bonded to fibre board by means
of a waterproof synthetic resin under 250
pounds pressure at a temperature of about
300°. The base is grainless, non-warping
and non-splitting, and it may be bent, under
suitable treatment, to form curved surfaces
for corners.
This material can be nailed or glued to
old walls without special preparation of
the walls, or it may be nailed to studding
or furring strips. It is available in 4-foot
widths, and in lengths of 4, 6, 8 and 12
feet, allowing broad panel effects when
desired.
Carstenite can be sawed and mitred
readily, nailed close to its edges, and fin-
ished in the same treatments applicable to
regular wood surfaces.
VITROLUX
vitrolux is a color-fused
glass available in most any color, appearing
opaque by day and translucent at night.
It is a new heat-strengthened glass three to
five times stronger than ordinary plate.
Backed by illumination it is particularly
indicated for theatre fronts.
Vitrolux, which is manufactured by the
Libbey-Owens-Ford Glass Company of
Toledo, Ohio, is obtained by fusing color
upon one surface of Tuf-Flex or heat-
strengthened plate glass, thus making it
an integral part of glass and providing a
translucent material. By controlling the
amount of color to be fused, Vitrolux can
be made either opaque or translucent, and
the latter type appears opaque by day.
Vitrolux is different from ordinary col-
ored plate glass, since the heat treatment
prior to the coloring process gives the glass
distinguishing characteristics. Vitrolux,
for instance, can be bent or twisted, and it
has a high degree of resistance to impact
and thermol shock ( a pane of Vitrolux rest-
ing on a cake of ice, remains unharmed.,
when its top side is deluged with molten
lead, a test that instantly shatters regular
plate glass). When fractured by a blow
sufficiently hard, Vitrolux crumbles
throughout its entire surface into small,
harmless particles, instead of breaking into
long, jagged pieces.
Panes of Vitrolux for theatre fronts and
large signs are held in place by Extrudalite,
a new type of metal sash, which provides
a firm, spring-cushioned grip.
Small Town Theatres That Oil Built
{Continued from page 15)
vivid hue form the motif of an unusual
wall panel above the fountain. Mirrors,
display frames and moderne benches con-
tribute decorative notes to the lobby. N.
E. Palmquist, of Kansas City, Mo., deco-
rated both the Dream and Mecca theatres.
The Foyer
Two pairs of entrance doors give access
to the foyer, which is 10x28 feet. Moderne
floor lamps and wall fixtures, thick carpets,
and comfortable leather and chrome furni-
ture create an air of luxury not always
found in motion picture theatres in the
smaller communities.
A stairway at one end of the foyer leads
to the second floor level, which contains a
balcony seating 150, and the projection
booth. Seating in the balcony is arranged
in three banks, with two aisles. All seat
rows throughout the house are 32 inches,
back to back. With the exception of 150
seats re-used from the original theatre, all
chairs in the Dream are new (by the
American Seating Company).
Lounges for men and women, a janitor's
MAGIC -WE ATM E RL"
i§ ®oy £M
46
Better Theatres
room, and manager's office open into the
foyer at the first floor level.
The Auditorium
The auditorium, which seats 450 on the
first floor level, is 49^4 feet wide by 60 feet
long from foyer wall to stage, including a
3^-foot cross-aisle at the rear of first floor
seating.
Celotex tiles have been used as acoustical
treatment over the entire auditorium ceil-
ing, from which four large fin-shaped
chrome and glass chandeliers are suspended.
Side walls and balcony front are treated
with Celotex board and decorated with
moderne floral and vine designs in pastel
shades on a rose background.
Three-color lighting is controlled by a
series of twelve dimmers. (Electrical fix-
tures in the Dream were manufactured by
the Benson Brass & Chandelier Company
of Kansas City, Mo.).
The stage, 31 feet wide by 24 feet deep,
has a loft, and is supplied with stage rig-
ging, footlights, two borders, dressing
rooms, and all necessary equipment for ac-
commodating occasional road-show or local
talent performances.
Stage and proscenium spandrils are
draped with deep rose overdrapes with
harmonizing peach color underdrapes and
title curtain.
The proscenium opening is 31 feet wide
by 17 feet high, and can accommodate a
maximum screen width of 24 feet. The
screen in use is 18 feet wide.
Air Supply
A forced air system of ventilation enter-
ing through grilles in the main ceiling, and
in the soffit of the balcony, supplies con-
ditioned air in summer, with cooling by a
40-ton compressor. The theatre is heated
by an indirect steam system, using gas-
fired boiler.
q THE MECCA THEATRE
WHEN MR. DANIELSON
decided that the situation justified the erec-
tion of a second theatre, he chose for his
Mecca a site about two blocks from the
site of the Dream, on Main Street. The
Mecca is an entirely new structure, 41x116
feet overall, with two 12x1 8-foot shops in
front. The work was carried on under the
supervision of Hugh S. Mossman of Kan-
sas City, Mo., by day work.
Side walls of the building are of brick.
For the front, a buff tapestry brick was
used, ornamented with insets of buff cast
stone. A central cement panel contains a
colorful wing-like design in a painted de-
sign of reds, rusts, and browns.
A square marquee (by the Claude Neon
Federal Company of Wichita, Kans.) car-
ries the name Mecca in silhouette against
a background of animated neon.
A shallow vestibule, 15x2}4 feet, con-
tains a box office attached at either side to
a pair of entrance doors. The box office
is of decorated cement construction, topped
by a chrome and glass structure featuring
metal mouldings in a moderne design.
Store window bulkheads are of pink granite
finish cast stone.
The Lobby
A simple moderne design is used in the
lobby, which measures 15x16 feet. The
floor is of yellow terrazzo with brown
border and insets. Side walls are of
smooth-finished plaster, painted in blue and
rose shades, while the ceiling is yellow.
Doors are finished with blue metallic
lacquer.
All electrical fixtures in the Mecca
lobby, and throughout the entire theatre,
were designed by N. E. Palmquist, and
were built of hardboard, mirrors and
Lumiline lamps on the job.
The Foyer
The Mecca foyer measures 9x24 feet
and is used as a general lounge. Walls are
deep coral, the ceiling is off-white. Furni-.
ture and carpet in moderne designs, a large
mirror, and an unusual ceiling fixture are
features of this section. A drinking foun-
tain with self-contained cooling unit, is
located at one end of the fover.
At the opposite end of the foyer a stair-
way ascends to the second floor level, which
contains a smoking room on one side, and a
"cry room" for small children at the other
side, of the projection booth. A large plate
glass window in each of these lounges per-
mits a view of the screen.
A corridor at the rear of the projection
room gives access to other lounges for men
and women, a manager's office, a generator
room, and the projection room.
The Auditorium
The auditorium is 39 feet wide by 70
feet long, and contains 450 Heywood-
Wakefield chairs arranged in three banks,
with two aisles.
Wallb are of natural-color Celotex,
stripped with wood mouldings containing
mirror insets. The ceiling is of natural-
finish Celotex tiles, in a shade lighter than
the side walls.
Ceiling and side wall lighting fixtures
are of hardboard finished in silver-blue
metallic lacquer.
Full-length spandril drapes of dark blue
and old gold add notes of richness to the
simple lines of the auditorium. Stage
draperies are of the same colors and
materials.
The stage in the Mecca is designed for
pictures only and an act-in-one. It is 12
feet deep by 34 feet wide. The screen used
is 18 feet wide, while the maximum screen
width possible is 24 feet.
Pro/ecf/on
The projection room, which measures
10x17 feet, is built of double rows of metal
studs and metal lath, and covered with
cement plaster to form the side walls. A
fireproof door opens onto the second floor
corridor. The floor is of 2^-inch concrete,
the ceiling of 2-inch cement plaster. Walls
are painted in shades of green and cream.
Toilet and washroom facilities are pro-
vided in the projection room.
A motor-generator for projection arc cur-
rent rectification is located in a 5x7-foot
room. Two Simplex projectors are in-
stalled. Projection light sources are low-
intensity.
Air Supply
Conditioned air is forced through grilles
at the front of the projection booth wall.
The system employed in cooling the Mecca
uses two 15 h.p. Carrier compressors, and
a Carrier evaporative condenser. The
heating plant is located under the lobby,
and is an indirect steam system, using gas-
fired boiler. — Robert O. Boiler.
THEATRE ACCOUNTING
by WILLIAM F. MORRIS, C. P. A.
.00 enough for a full year's bookkeeping
A system devised expressly for keeping a correct tabulation of
each day's receipts and expenses. Used by thousands of theatres.
Guard against losses through errors, avoid income tax troubles —
order this ledger today.
QUIGLEY BOOKSHOP
Rockefeller Center, New York City
April 2. 1938
47
Auditorium Light Control
Through Surface Treatment
* Describing the illumination and
decorative scheme of a small
screening room which offers sug-
gestions for a regular theatre
preview rooms do not
characteristically have enough points of
comparison with a commercial theatre to
warrant consideration of their designs for
the suggestions they may offer in theatre
planning. The new screening room re-
cently completed by United Artists in New
York, however, has characteristics that rep-
resent a definite attempt to deal with a
number of persistent problems in audi-
torium form. In this tiny auditorium,
screen light and room lighting form the
basis of the entire design, and all surface
treatment has been selected for its adapta-
tion to the requirements of maximum effec-
tiveness in projection.
This preview room was designed by Ben
Schlanger, New York theatre architect,
who has applied here a method of wall and
ceiling treatment devised for the control of
reflection from the screen, and has also
sought to effect a closer relationship be-
tween the light in the room before and
after performances, and that during per-
formances.
An even bath of illumination for the
entire room is achieved by two lighting
sources which are used before and after
screenings. Both lighting sources are of
the direct diffusing type, which Mr.
Schlanger regards as more efficient with
respect to current costs than indirect light-
ing, which depends largely on reflection of
light from cove surfaces; moreover, this
type of lighting does not create dark areas
or bright spots.
One light source is seen in Figure 1,
towards the rear near the ceiling, in the
form of translucent panels which are not
seen by the audience when seated. The
other source consists of continuous panels
of light (seen in Figures 2 and 3). These
panels are made of a new translucent plas-
tic material which is unbreakable. The
sections are curved for added strength and
made to lap, thereby avoiding dark opaque
supporting and dividing strips. When both
"light sources are used, an even, soft il-
lumination is achieved. These lights are
on dimmer control.
Gradual Dimming at Picture Opening
Complete and even illumination on all
surfaces presented to the seated audience
before the screening makes the screen light
appear more natural when it is projected.
When the screening starts, all of the light-
ing is gradually dimmed out, with the
exception of built-in base lighting, which
throws a soft glow of light on to the aisle
carpeting only, to assist in finding seats.
Figure I.
48
Figure 2.
This base lighting can be seen in Figure 1 ,
coming from the bottom of the side wall
aisles. This light does not come within the
spectator's range of vision while viewing
the screen.
The wall and ceiling surface lighting
values during the screening are entirely
controlled by the screen lighting itself, since
there is no secondary source of light visible
during this period. Full advantage is taken
of the light energy which is reflected from
the screen. Most of this light is reflected
so that it hits the sides and top of the
spectator's head, but little of it is reflected
into the eyes of the spectator. The light
rays which travel transversely and directly
downward from the ceiling lights the room
and the seated audience, making for ease
of traffic and avoidance of a feeling of
blackness for those coming in after the
screening starts. The controlled small por-
tion of light which is reflected into the
Figure 3.
spectators' eyes from the surfaces surround-
ing the screen is guaged to illuminate screen
surroundings to a degree making for a more
natural setting than would completely
black or too highly illuminated screen
surroundings.
Figures 2 and 3 show the specially shaped
ceiling and wall surfaces which are de-
signed to control screen light reflections.
The surfaces are broken up into planes
which generally direct the screen light re-
flections away from the seated viewer's
eyes. The small amount of light which
is reflected to the viewer's eyes is controlled
by the extent of the diffusing quality of the
surfaces. For example, absolutely smooth
surfaces would prevent all screen light
from reflecting into the seated spectator's
eyes.
Figure 4 shows the light projected on
the screen in this preview theatre. Sec-
ondary source lighting is also shown, but
only to indicate how the ordinary door
and adjoining fabric surfaces on the left
side reflect light. The surfaces surround-
ing the screen (which, incidently, is very
brightly illuminated) do not reflect the
screen light, although it should be pointed
out that the exposure in taking this picture
was not sufficient to record a certain
amount of light that is diffused by the sur-
faces surrounding the screen.
Figure 4.
Better Theatres
THE Kill ■ ItS INPE\
A CATALOG OF THEATRE EQUIPMENT, FURNISHING*, OPERATING SUPPLIES
AND ARCHITECTURAL MATERIALS, ALPHARETICALLV LISTING DEALERS RY
STATES, AND MANUFACTURERS ACCORDING TO CLASSES OF PRODUCT
Territorial Dealers in Equipment and Furnishings
ALABAMA
QUEEN FEATURE SERVICE, INC., THE 1912^ Morris
Avenue, Birmingham. All classes equipment.
General repair service.
ARIZONA
ARIZONA film supply CO., 84 W. Pennington
Street, Tucson. All classes equipment.
CALIFORNIA
ARMSTRONG CORK PRODUCTS CO., 1206 Maple Ave.,
Los Angeles. Composition flooring.
breck photoplay supply company, 1969 S. Ver-
mont Avenue, Los Angeles. All classes equip-
ment. General repair service.
filbert, John p., company, 1956 S. Vermont
Avenue, Los Angeles. All classes equipment.
General repair service.
national theatre supply company, 121 Golden
Gate Avenue, San Francisco. All classes
equipment. General repair service.
national theatre supply company, 1961 S.
Vermont Avenue, Los Angeles. All classes
equipment. General repair service.
PREDDEY THEATRE SUPPLIES, WALTER C, 187 Golden
Gate Avenue, San Francisco. All classes
equipment. General repair service.
PROJECTION EQUIPMENT & MAINTENANCE COM-
PANY, 1975 S. Vermont Avenue, Los Angeles.
All classes equipment. Projection and sound
equipment repairing.
shearer, b. f., company, 243 Golden Gate Ave-
nue, San Francisco. All classes equipment.
General repair service.
shearer co., b. f., 1968 S. Vermont Avenue,
Los Angeles. All classes equipment. General
repair service.
sloane, w. & j., 2155 E. 7th St., Los Angeles.
Carpeting.
sloane, w. & J., 10th and Market Sts., San
Francisco. Carpeting.
WESTERN THEATRICAL EQUIPMENT COMPANY, 255
Golden Gate Avenue, San Francisco. All
classes equipment. General repair service.
COLORADO
Armstrong cork products CO., Interstate Trust
Bldg., Denver. Composition flooring.
GRAHAM BROTHERS THEATRE EQUIPMENT, 546 Lin-
coln Street, Denver. All classes equipment.
Stage, sound and projection equipment re-
pairing.
NATIONAL THEATRE SUPPLY COMPANY, 2111
Champa Street, Denver. All classes equip-
ment. General repair service.
sloane, w. & j., 1130 16th St., Denver. Car-
peting.
CONNECTICUT
modern theatre equipment corporation, THE,
133 Meadow Street, New Haven. All classes
equipment. General repair service.
The Buyers' Index is divided
into two sections, one listing
territorial dealers of the United
States by States, and of Canada
by Provinces; the other section
listing manufacturers alphabeti-
cally by classes of product.
Territorial dealers, which are
commonly the immediate source
of supply, are designated as
dealers either in general theatre
equipment and furnishings, or in
some specific kind of theatre
supplies. Manufacturers listed
are those catering to, and active
in servicing, the theatre.
In referring to the various
classes of product for the pur-
pose of ascertaining names of
manufacturers, it should be
noted that a manufacturer listed
in bold-face type has an adver-
tisement in this issue which may
give information desired con-
cerning the classes of product
being referred to. The page on
which the advertisement ap-
pears is indicated in the listing.
For the further convenience
of readers referring to The
Buyers' Index, a cross-reference
index of advertisers in this issue
.appears on page 73.
national theatre supply company, 122 Meadow
Street, New Haven. All classes equipment.
General repair service.
DISTRICT OF COLUMBIA
ARMSTRONG CORK PRODUCTS CO., 810 18th St.,
N. W., Washington, D. C. Composition floor-
ing.
ben lust, 1001 New Jersey Avenue, N. W.,
Washington, D. C. All classes equipment.
General repair service.
FLORIDA
Armstrong cork products CO., Barnett National
Bank Bldg., Jacksonville. Composition floor-
ing.
united theatre supply corp., 117 S. Franklin
Street, Tampa. All classes equipment. Gen-
eral repair service.
GEORGIA
Armstrong cork products CO., 424 W. Peachtree
St., Atlanta. Composition flooring.
national theatre supply company, 187 Walton
Street, N. W., Atlanta. All classes equip-
ment. General repair service.
wil-kin theatre supply, inc., 150-4 Walton
Street, N. W., Atlanta. All classes equipment.
Projection and sound equipment repairing.
ILLINOIS
ARMSTRONG CORK PRODUCTS CO., 222 N. Bank
Drive, Chicago. Composition flooring.
fulton, e. e., company, 1018 South Wabash
Avenue, Chicago. All classes equipment.
General repair service.
Goldberg, joe, inc., 1245 Wabash Avenue,
Chicago. All classes equipment. General re-
pair service.
guercio & barthel company, 908 S. Wabash
Avenue, Chicago. All classes equipment.
Chair and projection equipment repairing.
midwest theatre supply company, 1223 S.
Wabash Ave., Chicago. All classes equip-
ment. Projection and sound equipment re-
pairing.
movie supply CO., LTD., 1318 S. Wabash Ave.,
Chicago. All classes equipment. General re-
pair service.
national theatre supply company, 1325 S.
Wabash Avenue, Chicago. All classes equip-
ment. Equipment repair service.
sloane, w. & j., 222 N. Bank Dr., Chicago. Car-
peting.
INDIANA
Armstrong cork products CO., 863 Massachusetts
Ave., Indianapolis. Composition flooring.
GER-BAR, INC., 442 N. Illinois Street, Indianapolis.
All classes equipment. General repair service.
Goldberg, inc., joe, 316 N. Illinois St., In-
dianapolis. All classes equipment. General
repair service.
midwest theatre supply co., Merchants Bank
Bldg., Indianapolis. All classes equipment.
General repair service.
national theatre supply company, 436 N.
Illinois Street, Indianapolis. All classes
equipment. General repair service.
IOWA
ARMSTRONG CORK PRODUCTS CO., Walnut Bldg.,
Des Moines. Composition flooring.
DES MOINES THEATRE SUPPLY COMPANY, 1121 High
Street, Des Moines. All classes equipment.
General repair service.
April 2, 1938
49
NATIONAL THEATRE SUPPLY COMPANY, 1115 High
Street, Des Moines. All classes equipment.
General repair service.
SERVICE THEATRE SUPPLY COMPANY, 514-12th St.,
Des Moines. All classes equipment. Projec-
tion and sound equipment repairing.
KANSAS
SOUTHWEST THEATRE EQUIPMENT CO., 309 W.
Douglas Avenue, Wichita. All classes equip-
ment. General repair service.
KENTUCKY
Armstrong cork products co., Heyburn Bldg.,
Louisville. Composition flooring.
FALLS CITY THEATRE EQUIPMENT CO., 427-9 South
3rd St., Louisville. All classes equipment.
General repair service.
SHECKLERS THEATRE & STAGE EQUIPMENT, 722
West Jefferson Street, Louisville. Sound and
public address equipment. General repair
service.
LOUISIANA
ARMSTRONG CORK PRODUCTS CO., 219 Tchoupitoulas
St., New Orleans.
electrical supply CO., 201-207 Magazine Street,
New Orleans. All classes equipment .
LOUISIANA MOTION PICTURE EQUIPMENT CO., 226
South Liberty Street, New Orleans. All
classes equipment. Projection and sound
equipment repairing.
NATIONAL THEATRE SUPPLY CO., 220 S. Liberty
Street, New Orleans. All classes equipment.
General repair service.
MAINE
maine theatre supply CO., 507 Forest Avenue,
Portland. All classes equipment. General
repair service.
MARYLAND
DUSMAN MOTION PICTURE SUPPLIES, J. F., 213 N.
Calvert Street, Baltimore. All classes equip-
ment. Mechanical, electrical and stage equip-
ment repairing.
NATIONAL THEATRE SUPPLY COMPANY, 417 St. Paul
Place, Baltimore. All classes equipment.
General repair service.
O'HARES INDEPENDENT THEATRE SUPPLY, 3828 Tu-
dor Arms, Baltimore. All classes equipment.
General repair service.
MASSACH USETTS
ARMSTRONG CORK PRODUCTS CO., 286 Congress
St., Boston. Composition flooring.
CAPITOL theatre supply company, 28 Piedmont
Street, Boston. All classes equipment. Gen-
eral repair service.
cifre, joe, inc., 44 Winchester St., Boston, All
classes equipment. General repair service.
INDEPENDENT THEATRE SUPPLY COMPANY, INC.,
48 Winchester Street, Boston. All classes
equipment. Projection and sound equipment
repairing.
larsen theatre supply CO., 334 Worthington
St., Springfield. All classes equipment.
General repair service.
national theatre supply company, 40 Pied-
mont Avenue, Boston. All classes equipment.
General repair service.
sloane, w. & j., 52 Chauncey St., Boston. Car-
peting.
standard theatre supply co., 78 Broadway,
Boston. All classes equipment. General re-
pair service.
MICHIGAN
amusement supply company, 208 W. Montcalm,
Detroit. All classes equipment. General re-
pair service.
ARMSTRONG CORK PRODUCTS CO., 1627 W. Fort
St., Detroit, Composition flooring
MCARTHUR THEATRE EQUIPMENT COMPANY, 2501
Cass Avenue, Detroit. All classes equipment.
General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 2312-14
Cass Avenue, Detroit. All classes equipment.
General repair service.
Oliver theatre supply, inc., 210 W. Mont-
calm Street, Detroit. All classes equipment.
General repair service.
MINNESOTA
Armstrong cork products co., Plymouth Bldg.,
Minneapolis. Composition flooring.
cinema supplies, inc., 38 Glenwood Avenue,
Minneapolis. All classes equipment. Gen-
eral repair service.
NATIONAL THEATRE SUPPLY COMPANY, 56 Glen-
wood Avenue, Minneapolis. All ' classes
equipment. General repair service.
WESTERN THEATRE EQUIPMENT EXCHANGE, INC., 45
Glenwood, Minneapolis. All classes equip-
ment. Projection and sound equipment re-
pairing.
MISSOURI
ARMSTRONG CORK PRODUCTS CO., 1535 Walnut St.,
Kansas City. Composition flooring.
erker bros., 610 Olive St., St. Louis. All classes
equipment. Projection and sound equipment
repairing.
exhibitors supply co., 3238 Olive Street, St.
Louis. All classes equipment. Projection and
sound equipment repairing.
INDEPENDENT THEATRE SUPPLY CO., 115 West 18th
Street, Kansas City. All classes equipment.
General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 223 W. 18th
Street, Kansas City. All classes equipment.
General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 3210 Olive
Street, St. Louis. All classes equipment. Gen-
eral repair service.
sloane, w. & j., 1523 Grand Ave., Kansas City.
Carpeting.
sloane, w. & J., 1700 Washington Ave., St.
Louis. Carpeting.
stebbins theatre equipment company, 1804
Wyandotte Street, Kansas City. All classes
equipment. General repair service.
MONTANA
western theatre equipment co., 18 N. Mon-
tana St., Butte. All classes equipment. Pro-
jection and sound equipment repairing.
NEBRASKA
ARMSTRONG CORK PRODUCTS CO., 109 S. 10th
St., Omaha. Composition flooring.
goodall electric mfg. CO., Ogallala. All classes
equipment. National distribution on mail or-
der plan.
quality theatre supply corp., 1511 Davenport
Street, Omaha. All classes equipment. Pro-
jection and sound equipment repairing.
the ballantyne company, 219 North 16th
Street, Omaha. All classes equipment. Pro-
jection and sound equipment repairing.
western theatre supply co., 214 N. 15th Street,
Omaha. All classes equipment. Projection
and sound equipment repairing.
NOTICE
The theatre supply dealers listed
in this department have supplied,
over the signature of a principal
executive, the information here
given concerning them. No listing
of a theatre supply dealer is made
except on the basis of information
supplied through a prescribed ques-
tionnaire, which may be obtained
upon request.
NEW YORK
amusement supply company, inc., 341 W. 44th
Street, New York City. All classes equip-
ment. General repair service.
Armstrong cork products CO., 1 Thacher St.,
Albany. Composition flooring.
ARMSTRONG CORK PRODUCTS CO., 392 Ellicott St.,
St., Buffalo. Composition flooring.
ARMSTRONG CORK PRODUCTS CO., 295 Fifth Ave.,
New York City. Composition floor.
ARMSTRONG CORK PRODUCTS CO., 1 Mt. Hope Ave.,
Rochester. Composition flooring.
ART CRAFT THEATRE EQUIPMENT COMPANY, 108
West 46th Street, New York City. All
classes equipment.
ASSOCIATED TICKET & REGISTER CO., 614 Ninth Ave.,
New York City. All classes equipment. Gen-
eral repair service.
AUBURN THEATRE EQUIPMENT COMPANY, 5 Court
Street, Auburn. All classes equipment.
General repair service.
BECKER THEATRE EQUIPMENT, INC., 492 Pearl
Street, Buffalo. All classes equipment.
Projection and sound equipment repairing.
BEHREND MOTION PICTURE SUPPLY HOUSE, INC.,
630 9th Avenue, New York City. All classes
equipment.
bodelson & CO., 50-60 Fortieth St., Long Island
City. All classes equipment. National
distribution on mail order plan.
CAPITOL MOTION PICTURE SUPPLY CORPORATION,
630 9th Avenue, New York City. All classes
equipment. Motor generator, rheostat and
projector repairing.
cinema supply company, 575 Eleventh Avenue,
New York City. Reconditioned projection
and sound equipment. Projection and sound
equipment repairing.
consolidated theatre supply corp., 1600 Broad-
way, New York City. All classes equipment.
General repair service. National distribution
on mail order plan.
continental theatre accessories, inc., 325 W.
44th Street, New York City. All classes
equipment. General repair service.
crown motion picture supplies corp., 618 Ninth
Ave., New York City. All classes equipment.
General repair service.
empire theatre supply company, inc., 1003
Broadway, Albany. All classes equipment.
General repair service.
empire theatre supply corporation, 334 W.
44th Street, New York City. All classes
equipment. General repair service.
hotel & theatre carpet co., 427 West 42nd
St., New York City. Carpet jobbers. National
distribution on mail order plan.
hornstein, joe, inc., 630 9th Avenue, New
York City. All classes equipment. General
repair service.
international theatre accessories corporation,
636 Eleventh Avenue, New York City. All
classes equipment. National distribution on
mail order plan.
KAPLAN, SAM, MANUFACTURING & SUPPLY COM-
PANY, inc., 729 Seventh Avenue, New York
City. Projection and sound equipment. Pro-
jection and sound equipment repairing.
NATIONAL THEATRE SUPPLY COMPANY, 92 Gold
Street, New York City. All classes equip-
ment. General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 498-500
Pearl Street, Buffalo. All classes equip-
ment. General repair service.
national theatre supply company, 1560 Broad-
way, New York City. All classes equip-
ment. General repair service.
national theatre supply CO., 1039 Broadway,
Albany.
s. o. s. corporation, 636 Eleventh Avenue, New
York City. All classes equipment. National
distribution on mail order plan.
theatre sound service, 65 Atlantic Avenue,
Rochester. All classes equipment. General
repair service.
UNITED PROJECTOR & FILM CORPORATION, 228
Franklin Street, Buffalo. All classes equip-
ment. Projector repair service.
WHOLESALE RADIO SERVICE COMPANY, INC., 100-
6th Avenue, New York City. Sound and
public address equipment. National distribu-
tion on mail order plan.
50
Better Theatres
NORTH CAROLINA
NATIONAL THEATRE SUPPLY COMPANY, 304 S.
Church Street, Charlotte. All classes equip-
ment. General repair service.
TAYLOR, W. R., 612 Joyner Street, Greensboro.
Scenery and general stage equipment.
THE STANDARD THEATRE SUPPLY COMPANY, 124-
128 East Washington Street, Greensboro.
All classes equipment.
theatre equipment CO., 211 S. Poplar St., Char-
lotte. All classes equipment. Projection and
sound equipment repairing.
WIL-KIN theatre supply, inc., 321-323 S. Church
St., Charlotte. All classes equipment. Gen-
eral repair service.
OHIO
AKRON theatre supply CO., 1025 N. Main Street,
Akron. All classes equipment. Projection and
sound equipment repairing.
AMERICAN THEATRE EQUIPMENT COMPANY, 165 N.
High Street, Columbus. All classes equip-
ment. General repair service.
AMERICAN THEATRE SUPPLY COMPANY, 310 St.
Clair Street, Toledo. All classes equipment.
Projector repairing.
ARMSTRONG CORK PRODUCTS CO., Caxton Bldg.,
Cleveland. Composition flooring.
ARMSTRONG CORK PRODUCTS CO., 37 N. 3rd St.,
Columbus. Composition flooring.
DAYTON THEATRE SUPPLY COMPANY, 111 Volkenand
Street, Dayton. Projector repair service.
DOEHLER METAL FURNITURE CO., INC., 2184 E. 9th
St. Cleveland. Foyer and lounge furniture.
MID-WEST THEATRE SUPPLY CO., 1632 Central
Parkway, Cincinnati. All classes equipment.
General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 1637-39
Central Parkway, Cincinnati. All classes
equipment. General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 2112 Payne
Avenue, Cleveland. All classes equipment.
General repair service.
OLIVER THEATRE supply, inc., 1607 E. 21st Street,
Cleveland. All classes equipment. General
repair service.
pictur-fone company, 212 W. North, Lima.
All classes equipment. General repair service.
SLOANE, w. & J., 41 W. Spring St., Columbus.
Carpeting.
SUPERIOR MOTION PICTURE SUPPLY COMPANY, 1701
E. 23rd Street, Cleveland. All classes equip-
ment. General repair service.
OKLAHOMA
dyer theatre SUPPLY, INC., 7 North Lee Street,
Oklahoma City. All classes equipment. Pro-
jection and sound equipment repairing.
NATIONAL THEATRE SUPPLY COMPANY, 700 W.
Grand Avenue, Oklahoma City. All classes
equipment. General repair service.
Oklahoma theatre supply Co., 708 West Grand
Avenue, Oklahoma City. All classes equip-
ment. Projection and sound equipment re-
pairing.
sloane, w. & J., 126 E. Grand Ave., Oklahoma
City. Carpeting.
OREGON
shearer, b. F., CO., 1109 N. W. Glisan, Portland.
All classes equipment. Projection and sound
equipment repairing.
THEATRE UTILITY SERVICE CO., 528 N. W. 12th
Ave., Portland. All classes equipment. Gen-
eral repair service.
WESTERN SOUND EQUIPMENT COMPANY, INC., 1923
N.W. Kearney Street, Portland. Projection
and sound equipment and staple supplies.
General repair service.
PENNSYLVANIA
ARMSTRONG CORK PRODUCTS CO., 1520 Locust St.,
Philadelphia. Composition flooring.
Armstrong cork products co., 24th St. Allegheny
Riv., Pittsburgh. Composition flooring.
clem's motion picture supply house, inc., 1224
Vine Street, Philadelphia. All classes equip-
ment. General repair service.
TRAN/-LUX
BAKER COMFORT COOLING
"Featured" at News-Reel Theatres
• BAKER System Air Conditioning has
made news in the Trans-Lux news-reel
theatres of New York City because of
its ability to handle unusual variations
in the cooling load at minimum operat-
ing cost. Shorter programs mean far
greater "turnover" in attendance than
is the case in theatres showing full-
length features or double features.
BAKER equipment, however, proved it-
self capable of handling every change
in cooling requirements with excep-
tional efficiency and economy.
• Doing the tough jobs better is
an old BAKER custom. Every in-
stallation is built to meet the
specific requirements of that par-
ticular theatre. The result is de-
pendable, trouble-free performance
ar all times with lowest possible
operating cost. In planning air
conditioning for your theatre, be
sure to check up on BAKER equip-
ment before you buy.
• (Upper left) One of the Trans- Lux (news-reel) Theatres in
New York City. Comfort cooling by BAKER fills the bill — and the
cash drawer — for this progressive theatre.
• (Above) This is the BAKER System Air Conditioning equip-
ment in the Trans-Lux Theatre. The 50-H.P. Freon unit in the
background carries the normal cooling load. When pavements sizzle,
the 25-H.P. unit in the center is "cut in".
BAKER
ICE MACHINE
COMPANY, INC.
1554 Evans St., Omaha, Neb.
Branch Factories: Fort Worth, Los Angeles, Seattle
Eastern Sales: New York — Central Sales: Chicago — Sales and Service in All Principal Cities
AUTHORITY ON MECHANICAL COOLING FOR OVER THIRTY YEARS
April 2, 1938
51
NATIONAL THEATRE SUPPLY COMPANY, 1225 Vine
Street, Philadelphia. All classes equipment.
General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 1721 Blvd.
of the Allies, Pittsburgh. All classes equip-
ment. General repair service.
PENN THEATRE EQUIPMENT COMPANY, 309 N. 13th
Street, Philadelphia. All classes equipment.
Projectors and ticket registers repaired.
seller, alvin, 1711 Boulevard of the Allies,
Pittsburgh. All classes equipment.
Seiler, alvin, Seiler Bldg., Greensburg. All
classes equipment. General repair service.
SLOane, w. & j., Public Ledger Bldg., Philadel-
phia. Carpeting.
SLOane, w. & j., 140 8th St., Pittsburgh. Car-
peting.
standard theatre equipment CO., 307 North
13th St., Philadelphia. All classes equipment.
General repair service.
A. & s. Steinberg, 1705 Blvd. of the Allies, Pitts-
burgh. All classes equipment. General re-
pair service.
superior motion picture supply company, 86
Van Braam Street, Pittsburgh. All classes
equipment. General repair service.
RHODE ISLAND
RHODE ISLAND THEATRE SUPPLY COMPANY, 357
Westminster Street, Providence. All classes
equipment. General repair service.
SOUTH CAROLINA
trio amusement COMPANY, INC., Box 394, Green-
ville. All classes equipment.
SOUTH DAKOTA
AMERICAN THEATRE SUPPLY COMPANY, 235 S.
Main Street, Sioux Falls. All classes equip-
ment. General repair service.
TENNESSEE
AMERICAN THEATRE SUPPLY COMPANY, 117-19 Sev-
enth Avenue, N., Nashville. All classes equip-
ment. General repair service.
MONARCH THEATRE SUPPLY COMPANY, 494 S. Sec-
ond Street, Memphis. All classes equipment.
General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 400 S. Sec-
ond Street, Memphis, Tenn. All classes
equipment. General repair service.
TEXAS
ARMSTRONG CORK PRODUCTS CO., Santa Fe Bldg.,
Dallas. Composition flooring.
Armstrong cork products CO., Marine Bank
Bldg., Houston. Composition flooring.
HARDIN THEATRE SUPPLY COMPANY, 714 Hampton
Road, Dallas. All classes equipment. Gen-
eral repair service.
independent film exchange, 352 E. Commerce,
San Antonio. All classes equipment. Projec-
tion and sound equipment repairing.
NATIONAL THEATRE SUPPLY COMPANY, 306 S. Har-
wood Street, Dallas. All classes equipment.
General repair service.
ACOUSTICAL PRODUCTS
AND ENGINEERING
acoustical treatment for
the motion picture theatre auditorium is
often necessary, in some degree, and is
properly to be taken into consideration in
determining the decorative forms and ma-
terials. It is also possible to design the
auditorium so as to provide suitable acous-
tical conditions without use of sound-
absorption materials ; however, to do this,
sloane, w. & j., 1915 Elm St., Dallas. Carpet-
ing.
slaone, w. & j., Cyrus W. Scott Bldg., Houston.
Carpeting.
SOUTHWESTERN THEATRE EQUIPMENT COMPANY, 510
Merchants & Manufacturers Bldg., Houston.
All classes equipment. Projection and sound
equipment repairing.
TEXAS THEATRE SUPPLY COMPANY, 2010 Jackson
Street, Dallas. All classes equipment.. Pro-
jection and sound equipment repairing.
UTAH
INTER-MOUNTAIN THEATRE SUPPLY COMPANY, 753
South Seventh East St., Salt Lake City. All
classes equipment General repair service.
NATIONAL THEATRE SUPPLY COMPANY, 248 E. First
South Street, Salt Lake City. All classes
equipment. General repair service.
SERVICE THEATRE SUPPLY COMPANY, INC., 256 E.
First South Street, Salt Lake City. All classes
equipment. General repair service.
VERMONT
BOARDMAN THEATRE SUPPLY HOUSE, 30 Church
Street, Burlington. All classes equipment.
General repair service.
VIRGINIA
dixie theatre supply CO., 432 Cranby Street,
Norfolk. All classes equipment. General
repair service.
Virginia theatre supply 16 S. First Street,
Richmond. All classes equipment.
WAS H I N GTO N
Armstrong cork products co., Terminal Sales
Bldg., Seattle, Wash. Composition flooring.
general theatre supply company, 1127 41st
Street, Seattle. All classes equipment. Gen-
eral repair service.
masterphone sound corporation, 2321 Second
Avenue, Seattle. All classes equipment. Gen-
eral repair service.
NATIONAL THEATRE supply company, 2400 First
Avenue, Seattle. All classes equipment.
General repair service.
shearer, b. F., company, 2318 Second Avenue,
Seattle. All classes equipment. Interior deco-
rating service and supplies. General repair
service.
THEATRE SUPPLY & SOUND SERVICE COMPANY, 617
First Avenue. Spokane. All classes equip-
ment. General repair service.
WESTERN THEATRE EQUIPMENT CO., 2406 First
Ave., Seattle. All classes equipment. Pro-
jection and sound equipment repairing.
WEST VIRGINIA
Charleston theatre supply, 506 State Street,
Charleston. All classes equipment. General
repair service.
WISCONSIN
Armstrong cork products co., Majestic Bldg.,
Milwaukee. Composition flooring.
acoustical engineering must participate in
the planning of the auditorium both struc-
turally and decoratively.
Acoustic materials are available not
only to suit every acoustic defect, but to
fit into most any decorative scheme, and
to meet requirements as to labor costs under
varying circumstances. Materials most fre-
quently used are sound absorbent tiles,
acoustic plaster, rock wool and similar
products, while some wood and synthetic
national theatre supply company, 1027 N.
8th Street, Milwaukee. All classes equip-
ment. General repair service.
smith, ray, company, the, 635 N. 7th Street,
Milwaukee. All classes equipment. Projec-
tion and sound equipment repairing.
CANADA
H. h. burko theatre supply co., 1449 St. Alex-
ander Street, Montreal, Que. All classes
equipment. Projection and sound equipment
repairing.
CANADIAN THEATRE & ELECTRICAL SUPPLIES, LTD.,
61 Albert St., Toronto, Ont. All classes equip-
ment. General repair service.
CANADIAN THEATRE SUPPLY COMPANY, 366 Mayor
Street, Montreal, Quebec. All classes equip-
ment. Projector repairing.
Canadian theatre supply CO., 510 Canada
Bldg., Winnipeg, Manitoba. All classes
equipment. Projection and sound equipment
repairing.
coleman electric company, 258 Victoria Street,
Toronto, Ontario. Sound equipment.
DOMINION SOUND EQUIPMENT, LTD., 1620 Notre
Dame St., W. Montreal, Que. All classes
equipment. General repair service.
DOMINION SOUND EQUIPMENT, LTD., 131 SimCOe
St., Toronto, Ont. All classes equipment.
General repair service.
DOMINION SOUND EQUIPMENT, LTD., 86 Hollis St.,
Halifax, Nova Scotia. All classes equipment.
General repair service.
DOMINION SOUND EQUIPMENT, LTD., 65 Rorie St.,
Winnipeg., Manitoba. All classes equipment.
General repair service.
DOMINION SOUND EQUIPMENT, LTD., 820 Cambie,
Vancouver, B. C. All classes equipment.
General repair service.
DOMINION THEATRE EQUIPMENT COMPANY, LTD.,
21 Dundas Square, Toronto, Ontario. All
classes equipment. General repair service.
DOMINION THEATRE EQUIPMENT CO., LTD., 847
Davie St., Vancouver, B. C. All classes equip-
ment. Projection and sound equipment re-
pairing.
empire agencies, ltd., 210-215 Bower Bldg.,
543 Granville Street, Vancouver, B. C. All
classes equipment. General repair service.
GENERAL THEATRE SUPPLY CO., LTD., 104 Bond St.,
Toronto, Ontario. All classes equipment.
Projector repairing.
PERKINS ELECTRIC COMPANY, LTD., 2027 Bleury
Street, Montreal, Quebec. All classes equip-
ment. General repair service.
perkins electric CO., ltd., 277 Victoria St.,
Toronto, Ontario. All classes equipment.
General repair service.
rice, j. m. & CO., 202 Canada Bldg., Winnipeg,
Man. All classes equipment. Projection and
sound equipment repairing.
THEATRE EQUIPMENT SUPPLY COMPANY, 906 Davie
Street, Vancouver, B. C. All classes equip-
ment. General repair service.
THE UNITED ELECTRIC CO., LTD., 847 Davie St.,
Vancouver, B. C. All classes equipment.
General repair service.
Manufacturers
veneers possess certain sound-absorptive
characteristics. Which to use partly de-
pends on the natural acoustic characteristics
of the auditorium (size, relative dimen-
sions, and forms) and the decorative
scheme desired.
Most manufacturers of acoustic mater-
ials can supply an acoustical analysis of
an auditorium.
Amplitone Products Company, 135 Liberty Street, New
York City.
Armstrong Cork Products Co., Lancaster, Pa.
Classes of Product and Their
52
Better Theatres
Atlantic Gypsum Company, Boston, Mass.
The Brush Development Co., 3311 Perkins Avenue,
Cleveland, O.
The Celotex Company, 919 N. Michigan Avenue, Chi-
cago, 111.
Certain -Teed Products Corp., 100 E. 42nd Street, New
York City.
Electrical Research Products, 250 West 57th Street,
New York City.
Garrison Engineering Corp., 51 Church Street, Great
Barrington, Mass.
General Insulating & Manufacturing Company, 370
Lexington Avenue, New York City.
Globe Phone Mfg. Corp., Reading, Mass.
The Insulate Company, 1212 Builders Exchange, Min-
neapolis, Minn.
Johns-Manville International Corporation, 22 East 40th
Street, New York City.
Pacent Engineering Corp., 79 Madison Avenue, New
York City.
RCA Manufacturing Company, Inc., Camden, N. J.
Sundt Engineering Co., 4238 Lincoln Avenue, Chicago.
111.
United States Gypsum Company, 300 W. Adams
Street, Chicago, 111.
Universal Gypsum & Lime Company, 105 W. Wash-
ington Street, Chicago, 111.
Western Felt Work, 4029-4133 Ogden Avenue, Chi-
cago, 111.
Wood Conversion Company, First National Bank
Bldg., St. Paul Minnesota.
•
AIR-CONDITIONING and
VENTILATING EQUIPMENT
methods OF supplying air
to the theatre may be divided into two
general classifications — simple ventilation
and air-conditioning.
Ventilation, as commonly referred to in
the theatre, involves merely the supply-
ing and exhausting of air. A ventilating
system may therefore consist only in provi-
sions for drawing fresh air into the build-
ing and, by means of fans, propelling it into
the auditorium, and expelling it from the
theatre by means of fans, with other parts
of the theatre receiving air from the audi-
torium or directly from outdoors. To such
a system, however, may be added a hu-
midifier for winter use, or cooling appara-
tus such as a cold-water spray chamber
for extra cooling in warm weather. In no
case does a ventilation system mean air-
conditioning.
Air-conditioning requires a positive
method of distribution, usually ducts, and
mechanical apparatus providing complete,
automatic control of fresh air and return
air mixtures with respect to temperature,
motion and relative humidity. At least
some measure of mechanical refrigeration
is necessary, and for cold season air-con-
ditioning, heating facilities are an integral
part of the system.
Cooling of air in simple ventilation may
be achieved in several ways. There are a
few theatres in which a slight cooling ef-
fect has been attained by fans capable of
introducing fresh air (with proper dis-
tribution arrangements) at extremely high
velocity. Any kind of controlled positive
cooling demands that air come in contact
directly with a cooling agent, which may
be either chemically refrigerated coils or
water. Mechanical refrigeration is fre-
quently used for cooling water and then
the air brought in contact with the cold
water. Where well water is available at
a temperature not higher than 55°, this
water may be used without mechanical
refrigeration. How mechanical refrigera-
tion may be applied depends upon local
and State regulations, and its effectiveness
depends upon the ability of the designing
or application engineer.
Air Filters, consisting in a dust-collect-
ing material such as paper, steel wool, or
glass wool, or other type of fabric or mesh
on rollers or fixed in a metal frame, are
designed to filter dirt out of the air be-
fore the air is introduced into the theatre
through the ventilating system. They are
not only advised for the complete air-con-
ditioning system, but are effective in con-
nection with a simple ventilating system,
except that the quantity of air handled in
a simple ventilating system is usually so
much greater than in an air-conditioning
svstem that, because of space or cost limita-
tions, the filtering of air becomes expensive.
Dirty air of course represents a mainten-
ance problem. Air filters, properly in-
stalled, minimize this problem.
Ventilating grilles, which are located at
the wall openings of air ducts through
which the air is introduced into or re-
moved from the interior of the theatre,
are to varying degrees ornamental and thus
prevent these openings from being un-
sightly. A scientifically designed grille
gives direction to the air flow, diffuses the
air stream and regulates the quantity of
air passing through. There is a type of air
distributor designed for downward dis-
tribution which is particularly well adapted
to incorporation with light sources.
Airtemp Inc.. 1119 Leo Street, Dayton, O.
American Blower Corp., 6004 Russell Street, Detroit,
Mich.
American Radiator Company, 40 W. 40th Street, New
York City.
CINE METROPOLITAN
in Buenos Aires
AIR CONDITIONED
by
THIS up-to-date South American motion picture theatre is kept com-
fortable during the hottest weather. . . by a Carbondale 100-ton
Freon-12 Compressor in the air-conditioning system.
Regardless of location, Carbondale engineers are available to study
conditions and make competent recommendations. They will explain
the new and advantageous Carbondale features.
Descriptive literature furnished on request.
CARBONDALE
DIVISION
WORTHINGTON PUMP AND MACHINERY CORPORATION
ATLANTA
BOSTON
BUFfAlO
CHICAGO
CINCINNATI
CIEVEIAND
OAUAS
DENVER
DETROIT
El PASO
HOUSTON
KANSAS CITY
General Offices: HARRISON, NEW JERSEY
Representatives in Principal Cities of Foreign Counlrie
IOSANGEIES PITTSBURGH SEATTLE
NEW ORIEANS ST IOUIS ......
NEW YORK ST PAUl lUliA
PHIIADEIPHIA SAN FRANCISCO WASHINGTON
April 2, 1938
53
Anemostat Corp. of America, 10 East 39th Street,
New York, N. Y. Page 21.
Autovent Fan & Blower Co., 1805 No. Kostner Avenue,
Chicago, 111.
Baker Ice Machine Company, 3601 No. 16th Street,
Omaha, Nebr. Page 51.
The Ballantyne Co., 219 N. 16th St., Omaha, Nebr.
Page 46.
Carrier Corporation, Syracuse, N. Y.
Clarage Fan Co., Kalamazoo, Mich.
Coppus Engineering Corp., Worcester, Mass.
Curtis Refrigeration Machine Company, 1956 Kienlen
Avenue, St. Louis, Mo.
The Electroaire Corp., 1455 W. Congress Street, Chi-
cago, 111.
Fairbanks, Morse & Co., 600 South Michigan Avenue,
Chicago, 111.
Frigidaire Corporation, Dayton, O.
Frick Company, Waynesboro, Pa.
General Air Conditioning Company, Inc., 155 E. 44th
Street, New York City.
General Electric Co., Schenectady, N. Y.
Ingersoll-Rand Co., 11 Broadway, New York City.
Kelvinator Corporation, 14250 Plymouth Road, Detroit,
Mich.
Knowles Mushroom Ventilator Company, 41 N. Moore
Street, New York City.
National Ozone Machine Co., Inc., 523-25 Massachusetts
Avenue, Indianapolis, Ind.
You Don't Have to
Worry About
Summer Slump
when you install a
REYNOLDS ^=
Direct Shot BLOWER
Cool and ventilate your entire the-
atre and pull in fresh air the eco-
nomical way.
May be used for cooling in summer
and for exhaust or circulating warm
air in winter. Also used extensively
in washed air, refrigeration, and cold
water coil systems.
Quiet and vibrationless. Ball-bearings
set in solid rubber pillow blocks.
Variable speed control, belt and
motor pulley furnished with all
models. $47.50 up.
Write for prices on
Reynolds Cold Water Type
Cooling Coils
Reynolds Manufacturing Co.
412 Prospect Avenue, N.E.
GRAND RAPIDS. MICHIGAN
Niagara Blower Company, 6 E. 45th Street, New
York City.
Ozone Air, Inc., 953 Cherry St., Grand Rapids, Mich.
Progressive Reeltone Corp., P. O. Box 5, Grand
Rapids, Mich.
Register & Grille Manufacturing Company, 70 Berry
Street, Brooklyn, N. Y.
Reynolds Manufacturing Co., 412 Prospect Ave., N. E.,
Grand Rapids, Mich. Page 54.
Southern Air Conditioning Corp., 101 Walton Street,
Atlanta, Ga.
Southern Fan Company, Atlanta, Ga.
B. F. Sturtevant Company, Hyde Park, Boston, Mass.
Taylor Air Conditioning Co., 308 Wealthy Street,
Grand Rapids, Mich. Page 59.
Tiltz Air Conditioning Corp., 230 Park Avenue, New
York City.
The Trane Company, LaGrosse, Wis.
The Typhoon Air Conditioning Company, 252 W. 26th
Street, New York City.
United States Air Conditioning Corp., Northwestern
Terminal, Minneapolis, Minn. Page 29.
Weather Control Corp., 441 Lexington Avenue, New
York City.
Westinghouse Electric & Mfg. Co., Mansfield, Ohio.
Page 27.
Wholesale Radio Service Co., Inc., 100 Sixth Avenue,
New York City.
Wittenmeier Machinery Company, 850 N. Spaulding
Avenue, Chicago, Illinois.
Worthington Pump and Machinery Corp., Carbondale
Division, Harrison, N. J. Page 53.
York Ice Machinery Company, York, Fa.
AIR PURIFICATION: OZONE
ozone is a specific, un-
stable form of oxygen which rapidly breaks
down into the ordinary form, but in so do-
ing produces oxidation (cold burning) of
impurities in the air, especially those which
are characterized by unpleasant odors,
which for the most part are readily dis-
pelled with oxidation. Ozone is also deadly
to many forms of microbe life, and its use
as a purifier therefore does not cover a dis-
agreeable smell with a (theoretically)
agreeable one, but chemically removes the
impurities and causes of odor by convert-
ing them into different and innocuous
chemical substances.
Ozone is produced by chemical action,
ultra-violet rays, electric discharge, and a
number of other means. Generators are
available in various sizes, suited to lounges,
toilet rooms or an entire theatre. Small
units are inexpensive. Larger and more
costly ones have blower and filter appara-
tus, while still others are designed for use
in connection wtih central air-conditioning
systems.
A minute percentage of ozone in the
air produces a sense of physical exhilara-
tion and well-being, since it is oxygen in
a form very readily utilized.
Corozone Air Conditioning Corp., Hanna Building,
Cleveland, O.
The Electroaire Corp., 1455 W. Congress Street Chi-
cago, 111.
Kozono Company, Charlotte Theatre Building, Char-
lotte, N. C.
National Ozone Machine Company, 523-25 Massachu-
setts Avenue, Indianapolis, Ind.
Ozone Air, Inc., 953 Cherry St., Grand Rapids, Mich.
AMPLIFYING TUBES
these are electronic re-
lays in the amplifier of a sound reproducing
system by means of which the weak elec-
tric currents created by a photocell, phono-
pickup or microphone, operate to control a
stronger current, moulding it to an exact,
but more powerful duplicate of the original.
This process is continued through a train
of tubes until a duplicate of the original
sound current is obtained, which is strong
enough to operate the loudspeakers.
Amperex Electronic Products, 79 Washington Street,
Brooklyn, N. Y.
General Electric Company, 1 River Road, Schenectady,
N. Y.
National Union Radio Corporation, 570 Lexington Ave-
nue, New York City.
Q. R. S. Neon Division, General Scientific Corporation,
4839 So. Kedzie Avenue, Chicago, 111.
RCA Manufacturing Co., Inc., Camden, N. J.
Raytheon Production Corporation, 420 Lexington, Ave-
nue, New York City.
Republic Radio Tube Corporation, Irvington, N. J.
Sonolux Co., East Newark, N. J.
AMPLIFIERS
AN amplifier, as part of
a sound reproducing system, is the arrange-
ment in an electrical unit (panel or cabi-
net) of electronic relays (see Amplifying
Tubes) with suitable controls.
Amplifiers today contain their own pow-
er supplies, needing only connection with
an a.c. or d.c. power line, and dispensing
with all auxiliary batteries, generators or
rectifiers; and in addition commonly supply
polarizing voltage to photocells, and some-
times current to exciter lamps and loud-
speaker fields.
Very small, low-power amplifiers may
be mounted on the projector or on the wall
of the projection room, deriving their op-
erating power from the main amplifier.
They provide preliminary amplification of
the weak photocell current before it
reaches the main amplifier.
Amplifier Company of America, 37-41 West 20th Street,
New York City.
Amplitone Products Company, 135 Liberty Street, New
York City.
The Ballantyne Company, 219 N. 16th Street. Omaha,
Nebr.
Herman A. DeVry Corporation, 1111 Armitage Ave-
nue, Chicago, 111.
Electro-Acoustic Products Company, Fort Wayne, Ind.
Fox Sound Equipment Corporation, 3120 Monroe
Street, Toledo, O.
Gates Radio & Supply Company, Quincy., 111.
Globe Phone Mfg. Co., Reading, Mass.
Good-All Electric Mfg. Company, 251 Spruce Street,
Ogallala, Nebr.
The Lifetime Corporation, 1010 Madison Avenue,
Toledo, O.
The Lincrophone Company, Inc., 1661 Howard Ave-
nue, Utica, N. Y.
Mellaphone Corporation, 714 University Avenue, Roch-
ester, N. Y.
Motiograph, Inc., 4431 W. Lake Street, Chicago, 111.
Operadio Manufacturing Company, St. Charles, 111.
Pacent Engineering Corporation, 79 Madison Avenue,
New York City.
Platter Sound Products Corporation, North Vernon,
Ind.
RCA Manufacturing Company, Inc., Photophone Di-
vision, Camden, N. J.
Sales on Sound Corp., 636 Eleventh Avenue, New
York City.
Webster Electric Company, Racine, Wise.
Weber Machine Corporation, 59 Rutter Street, Roch-
ester, N. Y.
Western Electric Company, 195 Broadway, New York
City.
Wholesale Radio Service Co., Inc., 100 Sixth Avenue.
New York City.
ANCHORS FOR CHAIRS
EXPANSION BOLTS Suited
to anchoring chairs in concrete flooring are
available with metal or special rubber
jackets, but the metal- jacket type is the
one generally used. A leading make of
metal anchor consists of an especially long
tapered fin head bolt, conical cup, lead
sleeve, washer and hexagon nut.
Another type, of later development, com-
bines lead and steel jackets and employs
lead, a dead metal, for anchorage.
American Expansion Bolt Company, 108-28 North Jef-
ferson Avenue, Chicago, 111.
Chicago Expansion Bolt Company, 126 South Clinton
Street, Chicago, 111. Page 30.
Craftplug, Inc., 145 East 57th Street, New York City.
The Paine Company, 2949 Carroll Avenue, Chicago,
Star' Expansion Bolt Company, 147-149 Cedar Street,
New York City. ,
U. S. Expansion Bolt Company, 75 Varick Street.
New York City.
54
Better Theatres
IDEAL SEATING COMPANY
Introduces A Really Good Chair in the Popular Priced Field!
There is no longer need to go outside the reliable manufac-
turer class now that you can make your selection from the
New ideal "500" Line
Designed and built by the same engineers and ing value in the popular priced field. This distinctly
craftsmen who have won such acclaim as pro- new and different Line of Ideal Chairs as well as
ducers of chairs for America's finest theatres. The the regular Ideal Line is now on display at leading
New ldeal"500"Line chairs are truly the outstand- independent theatre supply dealers everywhere.
IDEAL SEATING COMPANY • GRAND R A P I D S, M I C H I G A N
ARCHITECTURAL
MATERIALS, DECORATIVE
PROGRESS in chemistry
and in manufacturing technique have made
available a wide variety of decorative ma-
terials to supplement or supplant the
familiar marble, stone and terra cotta.
Glass, and the plastics known as phenolics,
are now obtainable in almost infinite
variety of colors and patterns. New manu-
facturing methods provide marble in thin
slabs that are translucent. Porcelain-enam-
elled metal is applicable to fronts, particu-
larly in refinishing old buildings at low
cost. Masonry blocks are also obtainable
in porcelain enamel finish. Veneers and
fireproof materials having the appearance
of wood are offered in large number of
grains and colors. Glass tiles are available
in a wide range of colors and a number of
patterns, while glass has been further ap-
plied to architectural purposes in the form
of structural blocks. The latter particu-
larly lend themselves to architectural il-
lumination schemes, with color if desired
American Catalin Corporation, 1 Park Avenue, New
York City.
American Folytect Corp., 84 University, New York
City.
Ames Metal Moulding Co., Inc., 225 E. 144th St., New
York City.
Architectural Plastering Company, 624-26 First Ave-
nue, New York City.
Armstrong Cork Company, Lancaster, Pa.
The Artkraft Sign Co., Lima, O.
The Cincinnati Advertising Products Company, 3274
Beekman Street, Cincinnati, O.
Corning Glass Works, Corning, N. Y.
The Formica Insulation Company, 4620 Spring Grove
Avenue, Cincinnati, O.
General Electric Company, Lynn, Mass.
Johns-Manville International Corporation, 22 E. 40th
Street, New York City.
The Kawneer Company, 3203 Front Street, Niles, Mich.
Marsh Wall Tile Company, Dover, Ohio.
Maul Macotta Company, 1640 East Hancock Avenue,
Detroit, Mich.
Owens-Illinois Glass Co., Toledo, O.
Pittsburgh Plate Glass Co., Grant Building, Pitts-
burgh, Pa. Page 19.
Porcelain Fronts, Inc., 2159 So. Kinnickinnick Ave-
nue, Milwaukee, Wis.
Republic Steel Corporation, Republic Bldg., Cleveland,
O.
Texlite. Inc., 2828 Factory Street, Dallas, Tex.
Tylac Company, Greeley and High Streets, Monti-
cello, 111.
United States Gypsum Co., 300 W. Adams Street,
Chicago, 111.
United States Plywood Company, 103 Park Avenue,
New York City.
The Upson Company, Lockport, N. Y.
Vermont Marble Company, 101 Park Avenue, New
York City.
Vitrolite Division, Libbey-Owens-Ford Glass Com-
pany, 208 West Washington Street, Chicago, 111.
Page 5.
Westinghouse Electric & Mfg. Co., East Pittsburgh,
Pa.
Wood Conversion Company, St. Paul, Minn.
Zouri Store Front Construction Company, Niles, Mich.
BATTERIES, STORAGE
IN theatres these are
now used almost exclusively to supply
emergency power for lighting, in case of
breakdown in the line power supply.
Through suitable converters storage bat-
teries can also be made to operate sound
and projection equipment. Cost depends
on the nature and size of the installation.
Edison Electric Storage Battery, Valley Road, West
Orange, N. J.
Electric Storage Battery Company, Philadelphia, Pa.
Gould Storage Battery Corporation, 549 W. 52nd
Street, New York City.
Hartford Storage Battery Company, Millvale, Conn.
Marko Battery Company, Brooklyn, N. Y.
Philco-Battery Division, C and Tioga Streets, Phila-
delphia, Pa.
U. S. L. Battery Corporation, 405 Lexington Avenue.
New York City.
Willard Storage Battery Company, 246 E. 131st Street.
Cleveland. O.
BOX OFFICES
DECORATIVE box offices
utilizing the newer architectural materials
if desired, are offered the exhibitor in styles
and colors to match any theatre front, and
permit brightening or modernizing the face
of the theatre without complete remodeling
of the entire entrance way.
The Artkraft Sign So., Lima, O.
The Formica Insulation Company, 4620 Spring Grove
Avenue, Cincinnati, O.
Fyrart Division of Cincinnati Advertising Products
Company, 3266 Beekman Street, Cincinnati, O.
S. Markendorff's Sons, Inc., 159 W. 23rd Street, New
York City.
Newman Brothers, Inc., 660 W. Fourth Street, Cin-
cinnati, O.
The Nurre Companies, Inc., Bloomington. Ind.
Pittsburgh Plate Glass Co., 2200 Grant Bldg., Pitts-
burgh, Fa.
Vitrolite Division, Libbey-Owens-Fprd Glass Company,
208 West Washington Street, Chicago, 111.
CARBONS, PROJECTION
motion picture projec-
tion carbons are required for projection in
most motion picture theatres (all except
those using incandescent projection lamps).
The type and size of carbons required de-
pends upon the type of arc, and in this
connection the reader is referred to the
several articles in The Buyers' Index on
projection lamps.
Le Carbone Company, Boonton, N. J.
National Carbon Company, Inc., Madison Avenue and
W. 117th Street, Cleveland, O. Page 4.
Noris Carbon Company, Inc., 160 Fifth Avenue, New
York City.
CARBON SAVERS
these devices, which
permit use of carbons down to a very short
stub, consist in a metal rod that is clamped
into the carbon jaws of the lamp house,
one end of the rod being provided with
means for holding a stub of carbon that is
too short for use in the normal way. There
are several methods of attaching the stub to
the carbon saver, some of them permitting
use of the carbon down to one inch.
Best Devices Company, 10516 Western Avenue, Cleve-
land, O.
The GoldE Manufacturing Company, 1214-22 W. Madi-
son Street, Chicago, 111,
S. A. Twitchell, 1925 Glenwood Ave., Minneapolis,
Minn.
Weber Machine Corp., 59 Rutter St., Rochester, N. Y.
Wenzel Co., 2509 So. State St., Chicago, 111.
CARPETS
carpets for theatres are
according to these qualifications:
1. Appearance, which should be in har-
mony with the general decorative scheme.
2. Durability. It has been found that
because of the extreme wear to which the-
atre carpets are subjected, real economy is
seldom effected by buying the cheaper
grades.
3. Acoustic considerations — installation
of carpet (or of heavier carpet) may aid
in overcoming certain acoustical defects in
an auditorium.
The standard weaves, in order of cost
from the most to the least expensive are
Chenille, Saxony, American Oriental, Wil-
ton, Axminster, Velvet and Tapestry.
Velvet is the weave most widely used
in motion picture theatres, since it com-
bines good wearing qualities and attractive-
ness with relatively low initial cost. Wil-
ton, which in its good grades is more
definite in pattern and more durable than
Velvet, is next in extent of usage, but it
is somewhat higher-priced.
Padding under the carpet provides a
softer and more comfortable footing; in-
creases carpet life very materially by re-
ducing friction and keeping the carpet out
of direct contact with the floor; and im-
proves sound absorbing properties, provid-
ing increased sound absorption per unit
area.
Bigelow-Sanford Carpet Company, Inc., 140 Madison
Avenue, New York City.
L. C. Chase & Co., 295 Fifth Avenue, New York City.
Charles P. Cochrane Company, Kensington Avenue
and Butler, Philadelphia, Pa.
Hardwick & Magee Company, Lehigh Avenue and
Seventh Street, Philadelphia, Pa.
Mohawk Carpet Mills, Inc., 295 Fifth Avenue, New
York City.
Alexander Smith & Sons Carpet Company. Saw Mill
River Road, Yonkers, N. Y.
CHAIR FASTENINC CEMENT
the metal pieces to
which theatre chairs are bolted are firmly
fastened to the floor by special cement made
for that purpose, which hardens in ap-
proximately ten minutes. In reseating a
theatre, the old chair bolts are removed
from the floor, and new ones inserted and
recemented. (See Anchors for Chairs.)
Allied Seating Company, 358 W. 44th Street, New
York City.
Craftplug, Inc., 145 East 57th Street, New York City.
General Seating Company, 2035-49 Charleston Street,
Chicago, 111.
CHAIR REFINISHING MATERIALS
auditorium chair seats
and backs may be refinished without remov-
ing them from the chair frame. Materials
may of course be any of those used for
upholstery coverings.
Chair pads for veneer seats are obtain-
able, as are special chair materials which
may help to correct poor acoustics in the
atres having veneer chairs.
Allied Seating Company, 358 W. 44th Street, New
York City.
Atlantic Mercantile Co., 109-123 West 64th Street,
New York City.
General Seating Company, 2035-49 Charleston Street,
Chicago, 111.
Independent Seat Co., 636 Eleventh Avenue, New
York City.
The Pantasote Company, Inc., 250 Park Avenue and
46th Street, New York City.
CHAIRS, THEATRE
chairs and general seat-
ing arrangements are chosen to provide the
optimum compromise between six require-
ments; maximum seating, maximum com-
fort, facility of entrance and exit, proper
sightlines, local building regulations, and
acoustics.
Upon the last point, the ideal chair is
one that has precisely the same sound ab-
sorption as the human body ; in a theatre
thus seated it is not necessary to adjust
sound volume continually to variations in
the size of the audience. Veneer chairs
should never be used.
The importance of well designed chairs
to the comfort of the theatre patron — and
all possible comfort must be provided — ad-
vises careful selection of chairs in the first
56
Better Theatres
place, expertly supervised installation, con-
stant maintenance and periodical reseating.
Much scientific research with respect to
posture and materials has gone into the
designing and production of modern the-
atre chairs, and a similar, painstaking at-
titude toward seating is indicated on the
part of the theatre owner. It is to be
noted that the average width of chair be-
ing used is greater than formerly. A width
of 20 inches may be regarded as a minimum
consistent with the present standards of
comfort.
Chairs may be procured with full spring
construction, or spring-edge seats, and with
padded backs. Row end standards may be
obtained in special designs to suit a particu-
lar decorative scheme. Coverings, of course,
are always selected according to the inter-
ior treatment of the auditorium (see also
articles in The Buyers' Index on Chair
Refinidhing Materials and Upholstering
Materials) .
Air-Loc Seat Industries, 47 Glenwood Avenut, Minne-
apolis, Minn.
American Seating Company, Grand Rapids, Mich.
Page 3.
The A. H. Andrews Company, 59 East Monroe Street,
Chicago, 111.
Arlington Seating Company, Arlington Heights, 111.
John L. Cable Manufacturing Company, 45 Union
Avenue, Jamaica Plain, Mass.
Eastern Seating Co., 49-10 Metropolitan Avenue,
Brooklyn, N. Y. Page 30.
General Seating Company, 2035-49 Charleston Street,
Chicago, 111. Page 33.
Heywood-Wakefield Company, Gardner, Mass. Page
25.
Ideal Seating Company, Grand Rapids, Mich. Page
55.
International Seat Corporation, Union City, Ind.
Page 20.
Nation-Wide Mfg. Co., 449 W. 42nd Street, New York,
N. Y.
The Peabody Seating Company, North Manchester,
Ind. Page 45.
Standard Manufacturing Company, Cambridge City.
Ind.
•
CHANCE MAKERS
occupying little space in
the box office, modern change making
machines prevent annoying errors in offer-
ing change to a patron and loss to the the-
atre through mistakes. The correct change
is automatically determined upon manipula-
tion of the proper keys, and is delivered
into a metal cup, from which it is easily
scooped. Not only greater accuracy, but
greater speed in handling a line of patrons
make change-makers more or less a box
office requisite.
Brandt Automatic Cashier Company. Watertown, Wis.
Johnson Fare Box Company, 4619-25 Ravenswod Ave-
nue, Chicago, 111. Page 30.
Monex Corporation, 22 W. 32nd Street, New York
City.
Universal Stamping & Manufacturing Company, 2839
North Western Avenue, Chicago, 111.
•
CHANCEOVERS
these electro-mechanical
devices for switching in one projector, and
its coresponding sound mechanism, while
switching out the other, are obtainable in
a number of models. All perform their
synchronized operation at the touch of
a button.
Automatic Change Over Co., 1245 So. Hope Street,
Los Angeles. Calif.
Basson & Stern. 749 E. 32nd Street. Brooklyn, N. Y.
Herman A. DeVry Corporation, 1111 Armitage Avenue,
Chicago. 111.
Dowser Manufactring Company, 114 Green Street,
Brooklyn, N. Y.
Essannay Electric Manufacturing Company, 908 South
Wabash Avenue, Chicago, 111.
Forest Manufacturing Corp., 145 Valley St., Belleville,
N. J.
Good-All Electric Manufacturing Company, 251 Spruce
Street, Ogallala, Nebr.
GoldE Manufacturing Company, 1214-22 W. Madison
Street, Chicago, 111. Page 43.
International Projector Corporation, 88-96 Gold Street,
New York City.
S. A. Twitchell, 1925 Glenwood Ave., Minneapolis,
Minn.
Weaver Manufacturing Company, 1639 E. 102nd Street,
Los Angeles, Calif.
CLEANING COMPOUNDS
CLEANING COMPOUNDS
facilitate janitor work and provide a neat
appearance difficult to obtain without their
aid. They are available for use with al-
most every material and surface, from brass
and marble to walls and carpets. Care is
necessary in selecting compounds that are
harmless, as well as suited to the purpose.
Budge-It Products Corporation, 24 Bond Street, New
York City.
Continental Car-Na-Var Corporation, 1525-1825 East
National Avenue, Brazil, Ind.
Continental Detergent Service Company, Inc., 44 Hud-
son Street, New York City.
Florozone, Inc., Brooklyn, N. Y.
J. B. Ford Company, Wyandotte, Michigan.
Franklin Research Company, Philadelphia, Pa.
Hewes-Gotham Company, 520 W. 47th Street, New
York City.
Huntington Laboratories, Inc., 900 East Tipton Street,
Huntington, Ind.
Pag Laboratories, Wallingford, Conn.
Rochester Germicide Company, Rochester, N. Y.
Rosco Laboratories, 367 Hudson Avenue, Brooklyn,
N. Y.
Skour-Nu, Inc., 158 W. 22nd Street, New York City.
CLEANING EQUIPMENT,
MECHANICAL
VAC U U M'-CL E A N I N G
equipment is necessary for the proper main-
tenance of carpeting (proper maintenance
of carpeting in theatres calls for vacuum-
cleaning daily), while the vacuum method
is also the most convenient as well as the
most effective one for cleaning upholstery,
drapes and other fabrics.
When carpeting loses its luster and
resilence, shampooing will do much to re-
store these qualities. It is not necessary to
remove the carpeting, for there are services
which shampoo the carpet on the floor,
employing special machines.
For vacuum-cleaning, heavy-duty ma-
chines are those most generally employed
in theatres. Central vacuum systems, with
pipes leading to various locations, are in-
dicated only for very large theatres. Both
types are frequently supplemented by small
vacuum cleaners of the domestic type for
use where other equipment cannot be con-
veniently applied.
Continental Car-Na-Var Corporation, 1525-1825 East
National Ave., Brazil, Ind.
General Electric Company, 1 River Road, Schenec-
tady, N. Y.
Hild Floor Machine Company, 1313 West Randolph
Street, Chicago, 111.
The Hoover Company, Canton, O.
Incincible Vacuum Cleaner Manufacturing Company,
1700 Davis Street, Dover, O.
Kelly Products Corporation, 306 West 53rd Street,
New York City.
The Kent Company, Rome, N. Y.
National Super Service Company, 1946 N. 13th St.,
Toledo, O.
Spencer Turbine Company. Hartford, Conn.
CLOCKS, SHOW-TIME
A device greatly appre-
ciated by patrons, particularly in shopping
districts, consists in two clocks mounted
for placement where they can be seen prior
to purchase of tickets, with one clock giv-
ing the correct time, the other indicating
what the time will be when the patron
will have seen an entire performance.
For placement at the front of the box
office, the clocks are mounted in a metal
panel of attractive finish (a variety of
colors are obtainable) that is weather-
proof. The panel is also equipped with a
placard for indication of the admission
prices.
Such dual clock arrangements are also
available for mounting on a portable rack
for the display of stills or other advertis-
ing matter.
Premo Manufacturing Company, 733 West Ohio Street,
Chicago, 111.
Albert Sprincin Manufacturing Co., 1112 Merchandise
Mart. Chicago, 111. Page 31.
Timeter, 608 Metropolitan Building, Detroit. Mich.
CONDENSERS (LENSES)
the projection con-
denser is located between the lamp house
and the projector, and serves to focus the
light on the aperture. It serves'a similar
purpose in spotlight projection. The con-
denser is a single glass lens, unmounted,
made in various shapes — moon shape, plan-
o-convex, bi-convex and meniscus. The di-
ameters of projection condensers range from
2*4 to l1/^ inches; of spotlight condensers,
from 5 to 8 inches. Focal lengths for the-
atre work runs from 6^2 to 9^ inches.
(These lenses should not be confused
with electrical condensers, which are used
in amplifiers and other portions of the
sound equipment, and are not lenses, but
REFLECTORS
AND
CONDENSERS
FS Condensers are ground and highly pol-
ished to precision accuracy in curvature and
focus. They will not discolor.
Available in extra-heat-resisting Pyrex Brand
glass and also in regular glass.
O
FS Reflectors are accurately made for cor-
rect focus, individually tested before shipment,
and protected by a heat-resisting refractory
backing that is non-peeling. All FS quality
optical goods are, of course, guaranteed to give
satisfactory performance.
Reconditioning Service
See your dealer about the FS service on
resilvering and repolishing reflectors and con-
densers.
O
Fish - Schurman Corporation
250 East 43rd Street New York, N. Y. 'V JiL
FUh-SchnrmaiF
April 2, 1938
S7
pairs of conductors spaced by insulation and
mounted in a suitable case.)
Bausch & Lomb Optical Company, Rochester, N. Y.
Brenkert Light Projection Company, 7348 Saint Aubin
Avenue, Detroit, Mich.
Century Lighting Equipment, 419 W. 55th Street, New
York City.
Fish-Schurman Corporation, 250 East 43rd Street, New
York City. Page 57.
GoldE Manufacturing Co., 1214-22 W. Madison Street,
Chicago, 111.
Hugo Meyer & Company, 245 W. 55th Street, New
York City.
Ilex Optical Company, Rochester, N. Y.
Kliegl Brothers, 321 W. 50th Street, New York City.
Projection Optics Co., Inc., 330 Lyell Avenue, Roch-
ester, N. Y.
Selsi Company, Inc., 43 W. 23rd Street, New York
City. „
Semon Bache & Company, Greenwich & Morton
Streets, New York City.
Sussfeld, Lorsch & Schimmel, 153 W. 23rd Street,
New York City.
CURTAIN CONTROL MACHINES
smooth and silent open-
ing and closing of curtains are effected,
either from backstage or from the projec-
tion room, by automatic machines that op-
erate at the touch of a button. The curtain
may be "stopped at any point along the
stage, or its motion reversed as desired.
The equipment consists of a motor, a
You Need the New
AERIAL TYPE
UNIT-COMBINATION
if Stage Space and
Head Room Is Limited
Like most pace setting advancements, this new
Unit-Combination is simplicity and convenience
itself. Once installed it is completely out of
sight — out of the way to make for easier stage
setting and clearing — and always ready for de-
pendable action without the fuss and annoyance
of disconnecting machine and wiring.
It consists of the widely used SILENT STEEL
Curtain Track and AUTODRAPE Curtain
Machine modified for "flying" operation. The
curtain control is mounted on the track and
can be operated as a unit from any part of the
house.
Limited space is best utilized with this New
AERIAL TYPE UNIT-COMBINATION.
WRITE FOR DETAILS
AUTOMATIC DEVICES CO.
739 HAMILTON STREET, ALLENTOWN, PA.
Export office— 220 W. 42nd St., New York
Also Mfrs. of STABILARC Motor Generators
Ready Now! The New
ROSS IMPORTED F.2.4
PROJECTION LENSES
ROSS LensM
are back again,
finer than ever.
They're ideal
for modern
high intensity
projection and
color pictures.
Write for
prices.
Profitable Opportunity for Dealers
I. T. A. Corporation
EXCLUSIVE DISTRIBUTORS
636-X 1ITH AVE. NEW YORK
track and a cable, as well as snaps to which
the curtain is fastened. The motor may be
placed in the grids, which makes it possible
to fly the entire mechanism, curtain and all.
Special models for small theatres are avail-
able at relatively low cost.
Automatic Devices Company, 737 Hamilton Street,
Allentown, Pa. Page 58.
J. H. Channon Corporation, 1447-1455 West Austin
Avenue, Chicago, 111.
J. R. Clancy, Inc., 1010 West Belden Avenue, Syra-
cuse, N. Y.
Peter Clark, Inc., 544 W. 30th Street, New York City.
Charles H. Kenney Studios, Inc., 112 West 44th Street,
New York City.
Perkins Curtain Carrier Company, Waterloo, la.
Richards-Wilcox Manufacturing Company, Aurora,
111.
Alvin Seiler, Chrysler Building, New York City.
Vallen, Inc., 225 Bluff Street, Akron, O.
Weaver Manufacturing Company, 1639 E. 102nd Street,
Los Angeles, Calif.
CURTAIN TRACKS
tracks on which the
screen closing curtains travel must be
noiseless and smooth in functioning to per-
mit that flawless operation which dis-
tinguishes a good show from an amateur-
ish effort (see Curtain Control Machines).
Automatic Devices Company, 737 Hamilton Street,
Allentown, Pa. Page 58.
Bruckner-Mitchell, Inc., 132 W. 24th Street, New
York City.
J. H. Channon Corporation, 1447-1455 West Austin
Avenue, Chicago, 111.
J. R. Clancy, 1010 West Belden Avenue, Syracuse,
N. Y. Page 24.
Peter Clark, Inc., 544 W. 30th Street, New York City.
Charles H. Kenney Studios, Inc., 112 West 44th Street,
New York City.
N. C. Nussbaumer, 2921 West Van Buren Street,
Chicago, 111.
Perkins Curtain Carrier Company, Waterloo, la.
Robert E. Power Studios, 1717 Cordova Street, Los
Angeles, Calif.
Richards-Wilcox Manufacturing Company, Aurora, 111.
Tiffin Scenic Studios, Tiffin, O.
Twin City Scenic Company, 2819 Nicolett Avenue,
Minneapolis, Minn.
Vallen, Inc., 225 Bluff Street, Akron, O.
Weaver Manufacturing Company, 1639 E. 102nd Street,
Los Angeles, Calif.
CURTAINS, FIREPROOF
ASBESTOS CURTAINS, Or
combinations of steel and asbestos curtains,
are now required by law in many states
and nearly all cities for theatres with full-
sized stages and dressing rooms.
Arvee Equipment Company, 3737 Cass Avenue, St.
Louis, Mo.
Bruckner-Mitchell, Inc., 132 W. 24th Street, New York
City.
J. H. Channon Corporation, 1455 West Austin Avenue,
Chicago, 111.
J. R. Clancy, 1010 West Belden Avenue, Syracuse,
N. Y.
Peter Clark, Inc., 544 W. 30th Street, New York City.
Dazians, Inc., 142 W. 44th Street, New York City.
Johns-Manville International Corporation, 22 E. 40th
Street, New York City.
Charles H. Kenney Studios, Inc., 112 West 44th
Street, New York City.
Klemm Manufacturing Corporation, 1455 West Austin
Avenue, Chicago, III.
Lee Lash Studios, 707 Broadway, New York City.
Metropolitan Scenic Studios, Inc., Omaha, Nebr.
N. C. Nussbaumer, 2921 West Van Buren Street,
Chicago, 111.
Robert E. Power Studios, 1717 Cordova Street, Los
Angeles, Calif.
Tiffin Scenic Studios, Tiffin, Ohio.
Twin City Scenic Company, 2819 Nicolett Avenue,
Minneapolis, Minn.
I. Weiss & Sons, 445 W. 45th Street, New York City.
CUTOUT MACHINES
EXPLOITATION CUtOUtS for
lobby and marquee displays are easily made
by tracing the desired pattern on wall
board and then guiding a cutout machine
along the pattern. A small electric motor
driven by power from a lamp socket does
the work, and by substitution of cutting
edges the machine may be used as an ordi-
nary saw to build the frame and supports
for cutouts or any other display.
International Register Company, 21 S. Throop Street,
Chicago, 111. Page 28.
The Martin Brothers Electric Co., 3620 Perkins Ave-
nue, Cleveland, O.
A. & B. Smith Co., 633 Smithfield St., Pittsburgh, Pa.
DIMMERS
these electro-mechanical
devices for controlling stage and auditori-
um illumination permit fading out of any
desired set of lights and fading in of
others. They are necessary to the gradual
changing of color tones in auditorium light-
ing, and to the production of stage lighting
effects comonly desired; in addition, they
are highly desirable for raising or lower-
ing house lighting before and after per-
formances.
Dimmers are available in a wide range
of capacities and types, from small portable
spotlight dimmers to multiple banks con-
trolling a large number of circuits, inter-
locking and fitted with master controls.
Frank Adam Electric Company, 3650 Windsor Place,
St. Louis, Mo.
Chicago Switchboard Manufacturing Company, 426 S.
Clinton Street, Chicago, 111.
Cutler-Hammer, Inc., 12th Street and St. Paul Ave-
nue, Milwaukee, Wis.
General Electric Company, 1 River Road, Schenec-
tady, N. Y.
Hub Electric Corporation, 2219 West Grand Avenue,
Chicago, 111. "
Kliegl Brothers, 321 W. 50th Street, New York City.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, III.
Reynolds Electric Company, 2650 West Congress
Street, Chicago, 111.
Ward-Leonard Electric Company, 37 South Street,
Mt. Vernon, N. Y.
Westinghouse Electric & Manufacturing Company,
East Pittsburgh, Pa.
Wm. Wurdack Electric Manufacturing Company, 4444
Clayton Avenue, St. Louis, Mo.
DISINFECTANTS, PERFUMED
liquids that kill bacteria
are combined with fragrant odors that dis-
place the odors the bacteria have left be-
hind them. Solvents for the scale that
forms in urinals and toilets are also com-
bined with deodorants.
Florozone Corporation, 62-68 Forest Avenue, Brook-
lyn, N. Y.
The Huntington Laboratories, Inc., Huntington, Ind.
Molnar Laboratories, 211 E. 19th Street, New York
City.
Pag Laboratories, Wallingford, Conn.
Per-Fu Company of Hollywood, 1637 North Stanley
Avenue, Hollywood, Calif.
Rainbow Color Company, 222 Bank Drive, Chicago, 111.
Rochester Germicide Company, Inc., Rochester, N. Y.
Rosco Laboratories, 367 Hudson Avenue, Brooklyn,
N. Y.
Sanozone Co., 1127 Ray St., Philadelphia, Pa.
West Disinfecting Company, 42-16 Barn Street, Long
Island City, N. Y.
DISPLAY FRAMES, POSTER
frames for posters and
stills, either for mounting on or recessing
in the wall, are available in stock models
and also may be (and commonly are to-
day) obtained in special designs. They are
most frequently of wood ornamentally
tooled and painted, but chromium-plated
and porcelain-enameled metal, certain syn-
thetic materials available in colors, and
stainless steel are also effectively used.
American Display Company, Inc., 525 West 43rd Street,
New York City.
The Artkraft Sign Company, Lima, O.
Libman-Spanjer Corporation, 1600 Broadway, New
York City.
Lobby Display Frame Corporation, 55] W. 52nd Street,
New York City.
58
Better Theatres
S. Markendorff's Sons, Inc., 159 W. 23rd Street, New
York City.
Menger, Ring & Weinstein, 72 Madison Avenue, New
York City.
National Screen Service, 630 Ninth Avenue, New
York City.
Newman Brothers, Inc., 660-670 West Fourth Street,
Cincinnati, O.
Stanley Frame Company, 442 W. 42nd Street, New
York City.
DRAIN PIPE CLEANERS
one of the problems of
proper toilet room maintenance is readily
solved by the use of conveniently applied
drain pipe cleaners equal to the extreme
conditions which may be met with in
toilets and lavotories used by the public.
Air pressure equipment is available espe-
cially designed for the cleaning of stopped-
up drain pipes, the air being pumped into
the cylinder of the device to a pressure of
from 25 to 125 pounds, then released into
the pipe through a nozzle, upon manipu-
lation of a trigger.
Universal Drain Pipe Company, Inc., 90 Chauncey
Street, Brooklyn, N. Y.
EFFECT MACHINES
patterns and scenic ef-
fects with or without animation (such as
moving clouds, flames, etc.) are ingeniously
obtainable with these special light projec-
tion machines, essentially stereopticons, em-
ploying various types of effect slides and
gelatines.
Backgrounds for stage shows, in color,
can be projected and changed at pleasure,
or the opening of a feature picture be
framed in color or given a superimposed,
changing pattern.
Belson Manufacturing Company, 800 Sibley Street,
Chicago, 111.
Best Devices Co., 10516 Western Avenue, Cleveland, O.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich.
Capitol Stage Lighting Co., 527-529 W. 45th St., New
York City.
Century Lighting Equipment, Inc., 419 W. 55th Street,
New York City.
Chicago Cinema Products Company, 1736-1754 North
Springfield Avenue, Chicago, 111.
Display Stage Lighting Company, 442 W. 45th Street,
New York City.
The GoldE Manufacturing Company, 1214-22 W. Madi-
son Street, Chicago, 111.
Hub Electric Corporation, 2219 West Grand Avenue,
Chicago, 111.
Kliegl Brothers, 321 W. 50th Street, New York City.
ELECTRICAL MEASURING
INSTRUMENTS
THE DEPENDENCE of the
modern theatre upon electricity, and the
immensely varied and intricate apparatus
used in the projection room, backstage and
throughout the house, frequently advise
having in the theatre measuring and test-
ing equipment to assist the projectionist,
stage electrician and maintenance engineer.
Voltmeters and ohmmeters are essential
to finding most electrical troubles if the
work is to be done with any reasonble
speed. Ammeters, wattmeters, illumi-
nometers, decibel meters and oscilloscopes
are valuable adjuncts that pay for them-
selves in reducing current consumption,
avoiding equipment breakdown, making
possible faster repairs, and minimizing
maintenance costs.
Combinations of most of these instru-
ments are available; thus, a single instru-
ment with suitable auxiliaries mounted on
the same panel may serve as voltmeter,
ammeter, ohmmeter and decibel meter.
Such combinations may, in the latest equip-
ment, be further combined with an oscil-
loscope.
General Electric Company, 1 River Road, Schenec-
tady, N. Y.
General Radio Co., 30 State St., Cambridge, Mass.
Sundt Engineering Company, 4238 Lincoln Avenue,
Chicago, 111.
Westinghouse Electric & Mfg. Co., East Pittsburgh,
Pa.
Weston Electrical Instrument Corporation, 614 Freling-
huysen Avenue, Newark, N. J.
EXPLOITATION MECHANISMS
various devices are
available for the presentation of scenes
from a current attraction or special adver-
tising stills or motion pictures in the
vestibule or lobby of the theatre, or in
stores and other locations for which suit-
able arrangements can be made. The sim-
plest type provides for the automatic dis-
play of a series of stills or advertising
cards.
More impressive is the showing of mo-
tion pictures by means of an automatic
projector mounted for the rear projection
of 35-mm. trailers or other advertising films
on a small screen. Such equipment may
be obtained either with or without sound
reproduction facilities.
Advitagraph Corporation, 540 No. Michigan Ave.,
Chicago, 111.
Caravel Films, Inc., 730 Fifth Avenue, New York
City.
General Screen Advertising, Inc., Wrigley Building,
Chicago, 111.
Jam Handy Picture Service, 2900 East Grand Blvd.,
Detroit, Mich.
Wilding Picture Productions, Inc., 1345 West Argyle,
Chicago, 111.
FILM CABINETS
metal film storage
equipment is available in models ranging
from cabinets on pedestals with fusible-link
sprinkler protection and vent pipes, to sin-
gle-reel holders which may be attached to
each other as new holders are added, form-
ing a unit. Available types also include
cases of holders, making up units of from
five to twelve single-reel compartments,
each with its own door and variously de-
signed to give convenient access to the reel
wanted, and a high degree of protection
from fire.
Separate stands are obtainable for film
storage cabinets, designed to hold from
one to several cabinets.
American Film-Safe Corporation, 1800 Washington
Boulevard, Baltimore, Md.
Chicago Cinema Products Company, 1736 North Spring-
field Avenue, Chicago, III.
GoldE Manufacturing Co., 1214-22 W. Madison Street,
Chicago, 111.
Good-All Electric Manufacturing Company, 251 Spruce
Street, Ogallala, Nebr.
Neumade Products Corporation, 427 W. 42nd Street,
New York City.
Wenzel Company, 2507 South State Street, Chicago,
111. .
Edw. H. Wolk. 1018 South Wabash Avenue, Chicago,
111.
•
FILM CLEANING MACHINES
with these devices, dirt,
oil and grit are removed by running the
film between pads saturated with a clean-
ing fluid.
Andre DeBrie, Inc., 115 W. 45th Street, New York
City.
Bell & Howell Company, 1801 Larchmont Avenue,
Chicago, 111.
Film Treatizor Corp., 117 West 63rd Street, New York
City.
•
FILM PROCESSING MACHINES
THESE ARE devices oper-
ated in association with rewinding. They
are used to apply a special wax to the sur-
face of green film, to prevent accumulation
of the emulsion on mechanical parts dur-
ing projection.
Andre DeBrie, Inc., 115 W. 45th Street, New York
City.
Bell & Howell Company, 1801 Larchmont Avenue,
Chicago, 111.
Blue Seal Products Co., 260 WyckofiE Street, Brook-
lyn, N. Y.
FIRE EXTINGUISHERS
there are several types
of fire extinguishers suitable to theatres —
the carbon tetrachloride extinguisher, the
soda-and-acid mechanism, the foam type
and the portable carbon dioxide hand type.
They should be distributed throughout the
theatre in accordance with the directions of
fire department officials, care being taken
that any extinguisher likely to be used in
the presence of electrical apparatus is safe
for that purpose, and not capable of elec-
trocuting the man who uses it.
American-LaFrance and Foamite Corporation, Elmira,
N. Y.
"THEY'RE THE TOPS"
TAYLOR
Double Inlet • Multi-Blade
BLOWERS
■ .Ufa,,,,, , . -
—A SIZE FOR EVERY PURPOSE —
All - Steel Construction — Posi-
tively Noiseless. Precision Made
on Finest Dies. Can be used for
Blower or Exhaust Purposes.
7 SIZES — 1.750 TO 10.000 C.F.M.
— VARIABLE SPEED CONTROL —
PRICES £f0 0r
START AT
SHIPPED C.O.D. SUBJECT TO
7-DAY TRIAL
WRITE FOR
WORLD'S BEST BLOWER BUY
TAYLOR AIR CONDITIONING CO.
Box 986, Madison Square Sta.
Grand Rapids, Mich.
April 2. 1938
59
Fyr-Fyter Company, 221 Crane, Dayton, O.
Garrison Engineering Corporation, Waterbury, Conn.
Harker Manufacturing Company, 121 W. 3rd Street,
Cincinnati, O.
International Fire Equipment Corporation, West New
Brighton, N. Y.
Fyrene Manufacturing Company, 560 Belmont Avenue,
Newark, N. J.
•
FIRE PREVENTION
DEVICES, PROJECTOR
THESE are automatic
dowsers and film-cutters that cut off pro-
jection light from the film and also sever
the film when any of several controls in-
stalled on the projector sets the device into
operation. The actuating elements is usually
a fusible link, which melts upon ignition
of the film.
Blue Seal Products Company, 260 Wyckoff Street,
Brooklyn, N. Y.
Film Treatizor Corp., 117 West 63rd Street, New York
City.
International Projector Corp., 88-96 Gold Street, New
York City.
N. A. N. Automatic Light Control Company. 517 Main
Street, P. O. Box 207, Johnstown, Pa.
You Buy 2 SAVINGS
with a DAYTON
(Made in Cincinnati)
Theatre managers
save two ways with
the Dayton Safety
Ladder. One in ac-
cident prevention;
the other in the ex-
tra working speed
and efficiency it
assures.
Made of durable airplane spruce. Straight
back permits close work. Stands without
wabbling or tipping. Sizes 3 to 16 feet.
Write Dept. BT-4 for full details.
THE DAYTON SAFETY LADDER CO.
121-123 WEST 3rd ST., CINCINNATI, O.
BAYTON
Safety Ladder
(Patented)
• Send for our new Catalog No. 5 showing
fire extinguishers and accident prevention
equipment.
Pyrene Manufacturing Company, 560 Belmont Avenue,
Newark, N. J.
Sentry Safety Control Corporation, 13th and Cherry
Street, Philadelphia, Pa.
•
FIRE SHUTTERS,
PROJECTION ROOM
fireproof shutters for
projection room ports isolate the projection
room in an emergency (by melting of fusi-
ble links in case of fire), operating either
automatically or manually. They minimize
the chance of panic and lower insurance
rates, and are practically always required
in theatres by fire regulations.
Belson Manufacturing Company, 800 Sibley Street,
Chicago, 111.
Best Devices Company, 10516 Western Avenue, Cleve-
land, O.
Hub Electric Corp., 2219-29 W. Grand Ave., Chicago,
111.
Richards-Wilcox Manufacturing Company, Aurora, 111.
FLASHERS
THESE AUTOMATIC
"switch" devices for interrupting Inter-
mittently the flow of current to light
sources, supply attention-arresting anima-
tion to electrical displays that is commonly
desirable for marquee decorative schemes
and exterior signs, and especially so when
the theatre front has to compete with elec-
trical displays immediately surrounding it.
There are three principal types of
flashers: drum type (which has been gen-
erally superseded by the following later
types), mercury contact type (which was
found to be especially effective for marquee
and sign travelling borders), and the in-
duction disc type, which is regarded as
readily adaptable to any type of display.
Automatic Electric Mfg. Co., Mankato, Minn.
Betts & Betts Corp., 551 W. 52nd St., New York City.
Crystal Electric Sign Company, 3444 Lindell Blvd.,
St. Louis, Mo.
The France Mfg. Co., 10325 Berea Rd., Cleveland, O.
Outdoor Lighting Corp., Jersey City, N. J.
Reliance Automatic Lighting Co., 1927 Mead St.,
Racine, Wis.
Reynolds Electric Co., 2650 W. Congress St., Chicago,
111.
Sangamo Electric Co., Springfield, 111. Page 32.
FLOOR SURFACING,
COMPOSITION
composition flooring ma-
terials based on cork or rubber, in associa-
tion with suitable gums, are well adapted
to vestibules, lobbies and toilet rooms, be-
ing available today in types and patterns
taking them out of the class of ordinary
linoleum. Composition surfacing, prefer-
ably in a solid "battleship gray," is speci-
fically recommended for the projection
room.
American Mat Company, 1717 Adams Street, Toledo,
O.
Armstrong Cork Products Company, Lancaster, Pa.
Asbestolith Manufacturing Company, 175 Fifth Avenue.
New York City.
Asbestoloid Products Company, Kalamazoo, Mich.
Congoleum-Nairn, Inc., Kearny, N. J.
Continental Car-Na-Var _ Corporation, 1525-1825 Ea?t
National Avenue, Brazil, Ind.
Continental Detergent Service Company, Inc., 44 Hud-
son Street, New York City.
General Abrasive Company, College Avenue— Hyde
Park Blvd., Niagara Falls, N. Y.
Imperial Floor Company, 59 Halstead, Rochester, N. Y.
O. W. Jackson & Co.. 290 Fifth Avenue, New York
City. Page 61.
Thomas Moulding Floor Manufacturing Company, 165
West Wacker Drive, Chicago, 111.
Stedman Rubber Flooring Company. South Braintree,
Mass.
The Trenton Mineral Flooring Company, Inc., 65
Patterson Avenue, Trenton, N. J.
U. S. Rubber Company, 1790 Broadway, New York
City.
Uvalde Rock Asphalt Company, 510 Frost Bank Build-
ing, San Antonio, Tex.
Wear Proof Mat Company, 2158 Fulton Street, Chi-
cago, 111.
FOOTLIGHTS
SUCH STAGE lighting
equipment is available in many types, port-
able disappearing and permanent. Foot-
lights are furnished factory-wired for va-
rious lighting combinations, with one or
more rows of sockets, as desired.
Frank Adam Electric Company, 3650 Windsor Ave-
nue, St. Louis, Mo.
Belson Manufacturing Company, 800 Sibley Street,
Chicago, 111.
Capitol Stage Lighting Co., 527-529 W. 45th St., New
York City.
Century Lighting Equipment, 419 W. 55th Street,
New York City.
Day-Brite Reflector Company, 5401 Bulwer Avenue,
St. Louis, Mo.
Display Stage Lighting Company, 442 W. 45th Street,
New York City.
GoldE Manufacturing Co., 1214-22 W. Madison St.,
Chicago, 111.
Hub Electric Corporation, 2219 West Grand Avenue,
Chicago, 111.
Kliegl Brothers, 321 W. 50th Street, New York City.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, 111.
Wm. Wurdack Electric Manufacturing Company, 4444
Clayton Avenue, St. Louis, Mo.
FOUNTAINS
ornamental fountains
are sold as units for installation in lobby,
foyer or lounge, alone or in conjunction
with statuary. Drinking fountains are of-
fered in plain and decorative types, re-
cessed or pedestal.
Two types of automatic drinking foun-
tains are available ; one operating by
means of a photocell (the head of the per-
son stooping to drink interrupts a beam
of light, which interruption actuates the
water valve) ; the other operates upon the
principle of electrical capacitance, the ap-
proach of a human head upsetting the bal-
ance of a critical electrical circuit, and thus
actuating the water valve.
The Crane Company, 836 South Michigan Avenue,
Chicago, 111.
Friedley-Voshardt Company, 761-771 Mather Street,
Chicago, 111.
Newman Brothers, Inc., 660 W. Fourth Street, Cin-
cinnati, O1.
Rundle-Spence Manufacturing Company, 52 Se,cond
Street. Milwaukee, Wis.
The Halsey W. Taylor Company, Warren. Ohio.
The Voigt Company, 1743 N. 12th Street. Philadel-
phia, Pa.
•
FURNITURE,
LOBBY AND LOUNGE
chairs, sofas and tables
of durable materials, suitable to the hard
use of the theatre lounge, lobby and foyer,
can be had to match any decorative back-
ground.
Metal furniture that is entirely comfort-
able, yet easily and inexpensively main-
tained, is especially indicated where a mod-
ern interior design suggests its use. Cov-
erings may be obtained in many fabrics,
designs and colors, and in imitation leather.
Chairs and sofas of wood construction
and the simple lines of modern styles are
regarded as sufficiently durable for most
theatres when fully upholstered with
tough coverings, such as ribbed and her-
ringbone fabrics, mohair pile, frieze and
60
Better Theatres
(chiefly in men's lounges and lobbies) imi-
tation leather of good grades.
Allied Seating Company, 358 W. 44th Street, New
York City.
John L. Cable Manufacturing Company, 45 Union
Avenue, Jamaica Plain, Mass.
Doehler Metal Furniture Co., Inc., 192 Lexington Ave-
nue, New York, N. Y.
Hampden Specialty Products, Inc., Easthampton, Mass.
Heywood-Wakefield Company, Gardner, Mass.
The Howell Company, St. Charles, 111.
The McKay Company, 1005 Liberty Avenue, Pitts-
burgh, Pa.
Modernage Furniture Corporation, 162 E. 33rd Street,
New York City.
Royal Metal Manufacturing Company, 1138 South
Michigan Avenue, Chicago, 111.
Troy Sunshade Company, 612 Grant St., Troy, Ohio.
•
HEARING AIDS
these receiving instru-
ments (phones) either of air conduction or
bone conduction type, to assist patrons
whose hearing is impaired, may be re-
garded as standard equipment for motion
picture theatres today, with from five to
ten outlets (two seats served by one out-
let) usually considered sufficient. The re-
ceivers are plugged into suitable outlet
boxes permanently mounted and wired in
selected seating locations. Individual vol-
ume controls which the patrons can adjust
at will, may be provided either on the out-
let boxes or on the cord leading to the re-
ceiver.
Sound may be taken from the main the-
atre system, either directly or through an
auxiliary amplifier, or may be picked up
via microphone from the screen speakers
and passed through a low-power amplifier
that is part of the hearing aid system. Be-
cause of the relatively large number of peo-
ple who do not hear well, and their varied
influence on theatre attendance, group hear-
ing aids are to be regarded as regular equip-
ment for the motion picture theatre.
Dictograph Products Company, Inc., Acousticon Di-
vision, 580 Fifth Avenue, New York City.
Globe Phone Co., Inc., 2 West 45th St., New York
City.
Hearing Devices Companv, Time Square Building
New York City.
Mears Radio Hearing Device Corporation, 1 W. 34th
Street, New York City.
Montgomery -Ward & Co., General Office Bldg., Chi-
cago Avenue and Larrabee Street, Chicago, III.
RCA Manufacturing Company, Inc., Camden, N. J.
Trimm Radio Manufacturing Company, 1770 West
Berteau Avenue, Chicago, 111. Page 32.
Western Electric Company, 195 Broadway, New York.
N. Y.
HEATING SYSTEMS
AND ACCESSORIES
heating systems used in
the theatre present different requirements
from those of other public buildings be-
cause of the concentration of occupants in
the auditorium, and the wide variation in
the number that may be present at any
given time.
Heat distributing systems are of two gen-
eral kinds, those using standard steam radi-
ators and those circulating masses of
warmed air through a ventilating system.
The latter may of course be part of a com-
plete air conditioning system, and must be
so operated for cold season air-condition-
ing (See Air-Conditioning}.
Oil and gas are preferable as the fuel
where automatic control is provided in the
system. With coal, automatic stokers re-
duce labor and insure efficient use of fuel.
American Blower Corporation, 6000 Russell Street
Detroit, Mich.
American Radiator Company, 40 W. 40th Street, New
York City.
Carrier Corporation, Syracuse, N. Y.
Fedders Manufacturing Company, Buffalo, N. Y.
General Electric Company, Schenectady, N. Y.
Iron Fireman Manufacturing Company, 3180 W. 106th
Street, Cleveland, O.
Kohler Company, Kohler, Wis.
Southern Fan Company, Atlanta, Ga.
B. F. Sturtevant Company, Hyde Park, Boston, Mass.
United States Air Conditioning Corporation, North-
western Terminal, Minneapolis, Minn.
Worthington Pump and Machinery Corporation, Car-
bondale Division, Harrison, N. J.
HORN LIFTS
AND HORN TOWERS
sound horns or speaker
combinations may be struck to make room
for stage performances by a number of
means, of which one is the horn lift. When
the stage is in use, the horns are concealed
beneath it. When the screen is in use, an
elevator working on hydraulic, drum and
cable, or screw principle, lifts a portion of
the stage with whatever setup may be on
it toward the grid ; the horns or speakers
follow, rising until they are in correct posi-
tion behind the screen.
Horn towers are steel structures on
which the speaker equipment is mounted at
the proper height above the stage ; they are
often mounted on rubber-tired, ball-bearing
casters by means of which they can be
moved silently into the wings when the
stage is needed.
Arvee Equipment Company, 3737 Cass Avenue, St.
Louis, Mo.
Bruckner-Mitchell, Inc., 132 W. 44th Street, New York
City.
J. R. Clancy, Inc., 1010 West Belden Avenue, Syra-
cuse, N. Y.
Littleford Brothers, 443 East Pearl Street, Cincinnati,
O.
Vallen, Inc., 225 Bluff Street, Akron, Ohio.
Weaver Manufacturing Co., 1639 E. 102nd Street, Los
Angeles, Calif.
•
INTERIOR DECORATION
THEATRE DECORATION has
evolved into a specialized branch of interior
decoration. For at least the finer work,
designers and artisans should have had con-
siderable understanding of the functional
peculiarities of all divisions of the theatre,
and be experienced in the decorating meth-
ods advised by illumination factors, acous-
tics, advertising, projection optics, etc.
Alvin Studios, Inc., 33 W. 42nd Street, New York City.
American Polytect Corp., 84 University, New York
City.
Bil-Art Studios, Inc., 241 W. 62nd Street, New York
City.
Dazians; Inc., 142 W. 44th Street, New York City.
Decorative Arts Company, 300 West Austin Avenue,
Chicago, 111.
The Egli Company, Inc., 29 West 17th Street, New
York City.
Charles H. Kenney Studios, Inc., 112 West 44th
Street, New York City.
Metropolitan Scenic Studios, Inc., Film Exchange
Bldg., Omaha, Nebr.
Novelty Scenic Studios, 611 W. 43rd Street, New York
City.
Robert E. Power Studios, 1717 Cordova Street, Los
Angeles, Calif.
Rambusch Decorating Company, 2 West 45th Street,
New York City.
Tiffin Scenic Studios, Tiffin. O.
I. Weiss & Sons, 445 W. 45th Street, New York City.
LADDERS, SAFETY
the safety ladder mini-
mizes the risk of accident and of law suits
arising from accidents occurring while
lamps are being replaced, attraction board
letters changed, etc. It is thus a safe-
guard both to employer and employe. Sizes
range from 3 to 16 feet.
American Ladder Company, 3700 W. 38th Street, Chi-
cago, 111.
John Berg Manufacturing Company, 3813 South Mor-
gan Street, Chicago, 111.
Dayton Safety Ladder Company, 121 West Third
Street, Cincinnati, O. Page 60.
The Patent Scaffolding Company, 1500 Dayton Street,
Chicago, 111.
Rich Pump & Ladder Company, 1028 Depot Street,
Cincinnati, O.
LAMPS, HIGH-INTENSITY
PROJECTION ARCS of
high-intensity characteristics for operation
on direct current are of two general
classes — condenser and reflector types.
The high-intensity reflector types in turn
are divided into two classes — the type gen-
erally known as Hi-lo, and the so-called
The appear-
ance of your
bb les is a good
ndex of the inside
of the house. » » »
new designs of TYL-A-MAT
are truly modern in every sense
of the word. They are now avail-
able in a host of colors to har-
monize with the general treatment of the color scheme of your theatre
entrance. TYL-A-MATS are made of practically indestructible rubber,
semi-perforated and adapted to any layout, design or lettering. An
investment in TYL-A-MATS will cut your cleaning costs because they
tend to keep dirt outside of your auditorium. So reasonable in cost
that the small house can afford them.
NEW ! The Interchangeable Letters "Coming Program" Lobby Mats !
Our color-illustrated TYL-A-MAT folder, together with a generous sample
of the actual mat, is yours for the asking. Write for it today mentioning
this publication.
FOX THEATRE. WASHINGTON. D. C.
Prominent Users
of
TYL-A-MATS
Paramount Publix Corp.
K.K.O. Corporation
Warner Brothers
Comerford Amusement
Co.
Brandt Theatres
Skirball Bros.
Shea Chain, Inc.
Schine Circuit
Sparks Circuit
United-Detroit Theati
es
O.W.JACKSON & CO. inc. 290-5™ Ave.,N.Y.
^ . _^ Mat House
A pril 2, 1938
61
low-voltage high-intensity arc. The Hi-
lo type may be regarded technologically
today as having been superseded (except
for existing installations) by the low-volt-
age high-intensity arc, which employs a
relatively new type of copper-coated carbon
of small diameter and with a core of rare-
earth elements, and is further distin-
guished by the horizontal position of both
carbons and non-rotation of the positive.
Development of the low-voltage high-
intensity projection arc has brought to the
small as well as the medium-sized thea-
tre, as a result of its moderate operating
cost, screen illumination of a quality equal
to that of the larger theatre using con-
denser type high-intensity equipment op-
erated at 120-130 amperes and 65-70 volts.
Low-voltage high-intensity arc are op-
erated at currents ranging from 35 to 65
amperes, and 31 to 40 volts at the arc.
Carbon combinations are 6 mm. positive,
5 mm. negative for from 35 to 40 am-
peres; 7 mm. positive, 6 mm. negative for
from 42 to 50 amperes ; and 8 mm. posi-
tive, 6.5 or 7 mm. negative for from 56 to
65 amperes.
C. S. Ashcraft Manufacturing Company, 4731 - 35th
Street, Long Island City, N. Y. Page 34.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich. Second cover.
Hall & Connolly, Inc., 24 Van Dam Street, New York
City.
J. E. McAuley Manufacturing Company, 554 West
Adams Street, Chicago, 111. Page 39.
Morelite Company, Inc., 600 W. 57th Street, New
York City.
Walter G. Preddey, 187 Golden Gate Avenue, San
Francisco, Calif.
Sales on Sound Corp., 636 Eleventh Ave., New York
City.
The Strong Electric Corporation, 2501 Langrange
Street, Toledo, Ohio. Page 63.
LAMPS, INCANDESCENT
FOR PROJECTION
incandescent lamps for
theatre motion picture projection are char-
acterized by a high degree of source con-
centration and relatively high wattage.
The most effective lamp for this purpose —
namely, the 2,100-watt, 60-volt T-24 bulb
lamp — is designed for lower voltage to
secure additional source concentration.
Hence a transformer with voltage-regulat-
ing characteristics is required. This lamp
provides relatively acceptable illumination
on screens up to 16 feet wide and throws
not to exceed 100 feet.
There are also available 1,000-watt pre-
focus base, and 1,500-watt bipost base,
100-120 volt, T-20 bulb lamps employing
the biplane filament construction. This
Construction makes possible relatively high
source concentration for lamps operating at
ordinary circuit voltages and thus saves the
cost of auxiliary apparatus.
The 1,000- and 1,500-watt lamps are
frequently employed in projectors of the
semi-portable type. The screen illumina-
tion obtained from these lamps, while not
so great as that from the 2,100-watt lamp,
is adequate for the services for which these
projectors are usually employed. Both the
2,100-watt and the 1,500-watt lamps re-
quire a moderate degree of forced ventila-
tion.
For portable 35-mm. motion picture pro-
jectors there are the 500-watt monoplane-
filament, and the 750-watt and 1,000-watt
biplane filament lamps in T-20 bulbs with
medium-prefocus bases. The 750-watt and
1,000-watt lamps require forced ventila-
tion.
For stereopticon projectors there are the
500-watt short T-20, medium-prefocus
base projection lamp, and the 1,000-watt
long T-20 bulb, mogul-prefocus base lamp.
Both are of the 100-120-volt type and em-
ploy monoplane filaments.
General Electric Company, Incandescent Lamp De-
partment, Nela Park, Cleveland, O.
Kliegl Brothers, 321 W. 50th Street, New York City.
National Lamp Works, Nela Park, Cleveland, O.
Radiant Service Co., 17 Academy St., Newark, N. J.
Westinghouse Lamp Company, 30 Rockefeller Plaza,
New York City.
LAMPS, INCANDESCENT
FOR THEATRE LIGHTING
GENERAL SERVICE lamps
— available in sizes from 15 to 1,500 watts
— serve the majority of lighting applica-
tions in and around theatres. Except for
the tubular bulb bipost lamps, all are de-
signed for burning in any position ; all are
available with inside-frosted finish to
diffuse the light, to eliminate filament stria-
tions, and to produce a smoother lighting
effect. The frosting absorbs little light —
in fact, inside-frosted and clear lamps
(clear lamps are regularly available in sizes
above 100 watts) have the same rating in
light output.
Inside-colored lamps for sign and deco-
rative service : The general service lamps
mentioned above are suitable for enclosed
lamp signs and luminous displays where
protected from rain and snow. For out-
door exposed applications, a line of vacuum
lamps from 6 to 50 watts is available in
frosted and inside-colored types, which are
intended principally for use where the
lamps themselves are visible and form the
pattern of the display. Natural-colored
lamps, available in four sizes and four
standard colors, are more expensive than
coated lamps, but produce colored light at
a higher efficiency.
Outside-colored lamps: Several (sizes
of outside-colored lamps are also listed in
round and flame-shaped bulbs adapted to
many decorative and ornamental fixtures.
They are not recommended for outdoor
use.
Lumiline lamps : Available in colors
and in 30 and 60 watts (length 17%
inches) and 40 watts (length 11% inches),
these tubular lamps have, by their physical
shape, introduced new concepts of decora-
tive lighting design. They may be used
exposed or in narrow reflecting and shield-
ing equipment. The outside-coated lamps
are not recommended for exposed outdoor
use. The standard colors are delicate pastel
shades in white, straw, orange, moonlight
blue, emerald and surprise pink.
Century Lighting Equipment, 419 N. 55th Street, New
York City.
Climax Reflector, Inc., 315 Reynolds Place, S. W.,
Canton, Ohio.
The Egli Company, Inc., 29 West 17th Street, New
York City.
General Electric Co., Incandescent Lamp Dept., Nela
Park, Cleveland, O.
Kliegl Brothers, 321 W. 50th Street, New York City .
Reynolds Electric Co., 2650 W. Congress St., Chicago,
• 111.
Universal Novelty Products Company, 65 Madison
Avenue, New York City.
Westinghouse Lamp Company, 30 Rockefeller Plaza,
New York City.
LAMPS, LOW-INTENSITY
LOW-INTENSITY projection
lamps are reflector type projection light
sources operated at from 15 to 42 amperes.
The low-intensity arc is relatively inex-
pensive in both carbon and operating cost
and produces illumination which has been
regarded as sufficient in intensity for small
theatres, but crater burning characteristics
are such that the light has a yellow tint,
instead of being the snow-white light pro-
duced by high-intensity type arcs. In fact,
a high-intensity arc may be regarded as
necessary to the satisfactory projection of
color films in theatres.
C. S. Ashcraft Mfg. Corp., 4731-35th St., Long Island
City, N. Y.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich.
Hall & Connolly, Inc., 24 Van Dam Street, New York
City.
The J. E. McAuley Manufacturing Company, 554 West
Adams Street, Chicago, 111.
Morelite Company, Inc., 600 W. 57th Street, New
York City.
W. G. Preddey, 187 Golden Gate Avenue, San Fran-
cisco, Cal.
Sales on Sound Corp., 636 Eleventh Ave., New York
City.
Strong Electric Corporation, 2501 Lagrange Street,
Toledo, O.
•
LAMPS, P. E. CELL EXCITER
these lamps provide the
light which, interrupted or varied by the
sound track, actuates the photoelectric cell
and initiates the process of sound reproduc-
tion.
General Electric Co., Incandescent Lamp Dept., Nela
Park, Cleveland, O.
RCA Manufacturing Company, Inc., Camden, N. J.
The Sonolux Company, East Newark, N. J.
S. O. S. Corporation, 636 Eleventh Avenue, New York
City.
Western Electric Co., 195 Broadway, New York City.
Westinghouse Electric & Mfg. Co.; Lamp Division,
Bloomfield, N. J.
LENSES, PROJECTION
there are two general
classes — the condenser lens, which focuses
the projection light on the aperture (See
Condensers) ; and the objectives. The lat-
ter are commonly referred to as the projec-
tion lenses ; they focus the light upon the
screen. They are made in four standard
diameters, with focal length as determined
by the size of the screen image desired, and
its distance from the projector.
Knowing these factors, the supply dealer
or the lens manufacturer readily determines
the focal length required. In ordering pro-
jection lenses, one should also name the
type of light source, projection angle and
the make and model of the projector.
Stock focal lengths are usually in quar-
ter sizes from 3 to 7 inches, 7^ and 8
inches.
Bausch & Lomb Optical Company, Rochester, N. Y.
Page 41.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
Fish-Schurman Corporation, 250 East 43rd Street, New
York City.
G. P. Goerz American _ Optical Company, 485 - 5th
Avenue, New York City.
Ilex Optical Manufacturing Company, 726 Portland
Avenue, Rochester, N. Y. Page 34.
Kliegl Brothers, 321 West 50th Street, New York City.
Kollmorgen Optical Corporation, 767 Wythe Avenue,
Brooklyn, N. Y.
Prcjection Optics Company, Inc., 330 Lyell Avenue,
Rochester, N. Y. Page 43.
Wollensak Optical Company. 872 Hudson Avenue,
Rochester. N. Y.
62
Better Theatres
THE STRONG MOGUL
SIMPLIFIED
The picture on the screen
is what you sell
SO • + * + + + +i
the most important place to
modernize is in the projection room
and the way to do it is with Simplified High
Intensity Projection
When the finest costs no more
WHY NOT HAVE IT?
The tremendously increased volume of light necessary
to de luxe projection is now within the reach of even
the smallest theatre.
Simplified High Intensity Projection affords real
economy, giving two to three times as much light as
your low intensity at a greatly reduced cost per unit
of light.
Snow-white, high intensity projection light is needed
to bring out the true beauty of the new color pictures.
It also adds depth and realism to black and white
projection.
Write for interesting catalog and name of your
nearest Independent Theatre Equipment Dealer.
The STRONG ELECTRIC c*+
^ 2501 LAGRANGE ST.. TOLEDO. OHIO. U. S. A.
EXPORT OFFICES:
ROOM 2002, 220 W. 42nd ST.. NEW YORK. N. Y.
PROJECTION
April 2, 1938
63
LENS ASSEMBLIES, SOUND
optical units are com-
posed of lenses, and include either a slit
opening or a wedge-shaped prism, by means
of which the exciting light of the sound
system is focussed on the sound track, and
reduced to the height determined by the
highest frequency to be reproduced.
Bausch & Lomb Optical Company, Rochester, N. Y.
Fish-Schurman Corp., 250 E. 43rd St., New York City.
Ilex Optical Manufacturing Company, 726 Portland
Avenue, Rochester, N. Y.
Projection Optics Company, Inc., 330 Lyell Avenue,
Rochester, N. Y.
Wollensak Optical Company, 872 Hudson Avenue,
Rochester, N. Y.
•
LETTERS, ATTRACTION BOARD
CHANGEABLE sign letters
permit rapid change of marquee advertis-
ing. Such letters have been made of vari-
ous metals and compositions as well as
glass. Usually, however, they are either of
cast metal or glass. Glass letters are com-
monly in panel form, with the letter trans-
lucent (opal glass) and the surrounding
panel area opaque.
The so-called silhouette marquee letter
has generally supplanted other types in at-
traction boards. It reverses the visual char-
acter of the glass translucent letter, being
itself opaque, while the surrounding area is
illuminated. The silhouette letter is of cast
metal and is attached readily to rods or
wires in front of translucent glass panels,
which latter cover a metal lamp box. The
lamp box fits into the structure of the mar-
quee so as to be integral with it.
Adler Sign Letter Co., 2909 Indiana Avenue, Chicago,
111. Page 64.
American Sign Company, 1940 Riverside Drive, Cin-
cinnati, Ohio.
The Artkraft Sign Co., Lima, O. Page 65.
Falk Glass Products Co., 115 W. 23rd St., New York
City. Page 32.
Friedley-Voshardt Company, Inc., 761 Mather Street,
Chicago, 111.
Long Sign Co., 853 Howard St., Detroit, Mich.
Texlite, Inc., 500 Fifth Avenue, New York City.
Wagner Sign Service, Inc., 218 S. Hoyne Avenue,
Chicago, 111.
LIGHTING FIXTURES AND
DECORATIVE LIGHTING
special departments de-
voted to the subject of decorative theatre
lighting have been established by leading
manufacturers of lighting equipment, while
similar service may be obtained from many
theatre supply dealers. Designs can be
readily developed to meet any specific decor-
ative style, while many stock designs well
suited to theatres, particularly those of
modern architecture and interior treatment,
are available in great variety.
Art Lamp Corporation, 429 E. Ohio Street, Chicago, III.
The Artkraft Sign Company, Lima, O.
Barker Brothers, Seventh Street, Flower and Figueroa,
Los Angeles, Calif.
Capitol Stage Lighting Co., 527-529 W. 45th St., New
York City.
Century Lighting, Inc., 419 W. 55th St., New York
City.
Climax Reflector, Inc., 315 Reynolds Street, S. W.,
Canton, O.
Condi -Lite Corp., 43 E. 20th St., New York City.
Curtis Lighting Company, Inc., 1123 W. Jackson
Boulevard, Chicago, 111.
Day-Brite Lighting, Inc., 5401 Bulwer Avenue, St.
Louis, Mo.
The Egli Company, Inc., 29 West 17th Street, New
York City.
Everbrite Electric Signs, Inc., 1434 N. Fourth Street,
Milwaukee, Wis.
The Edwin F. Guth Company, 2615 Washington Street,
St. Louis, Mo.
Hub Electric Corporation, 2219 W. Grand Avenue,
Chicago, 111.
Kliegel Brothers. 321 W. 50th Street, New York City.
Page 66.
Lighting Distributors, Inc., 428 W. 14th Street, New
York City.
Lightolier Co., 11 East 36th Street, New York City.
Metal and Glass Products Company, 952 West Lake
Street, Chicago, 111.
The Miller Co., Meriden, Conn.
Missouri Steel & Wire Company, 1406 No. Broadway,
St. Louis, Mo.
Murlin Mfg. Co., 5420 Paschall Ave., Philadelphia, Pa.
Nation-Wide Manufacturing Corp., 449 W. 42nd Street,
New York City.
Newman Brothers, Inc., 660-670 W. Fourth Street,
Cincinnati, O.
North American Electric Lamp Company, 1151 S.
Broadway, St. Louis, Mo.
Roman Art Company, Inc., 2700-06 Locust Street, St.
Louis, Mo. Page 45.
Summerour & Devine, Inc., 113-115 W. 17th St., Kan-
sas City, Mo.
The Voigt Company, 1743 N. 12th Street, Philadelphia,
Pa.
Charles J. Weinstein & Co., Inc., 2 W. 47th St.,
New York City..
Westinghouse Electric & Mfg. Co., East Pittsburgh,
Pa.
Cecil K. White, Inc., 85 Willow St., New Haven, Conn.
LIGHTING SYSTEMS,
EMERGENCY
EMERGENCY lighting
plants to care for power line failure are of
the storage battery, gasoline engine, diesel
engine and water turbine types. Where
more than one power line is available in the
theatre, motor-generator emergency equip-
ment may be used to supply the lights in
event of failure in the normal lighting
power.
The Electric Storage Battery Company, Philadelphia,
Pa.
Hub Electric Corporation, 2219 W. Grand Avenue,
Chicago, 111.
Westinghouse Electric & Manufacturing Company,
East Pittsburgh, Pa.
LIGHTS, SPOT AND FLOOD
ARC AND incandescent
lamps are available for use on the stage, in
the projection room, in coves, and in banks
of incandescents that flood the stage from
the wings. Arc lamps will burn from 25 to
140 amperes, and incandescents up to 2,000
watts. Most spotlights can be used for
full flood as well. Spot and floodlights of
incandescent type are designed for wattages
of from about 75 to 2,000.
Frank Adam Electric Company, 3650 Windsor Avenue,
St. Louis, Mo.
The Artkraft Sign Co., Lima, O.
Belson Manufacturing Company, 800 Sibley Street,
Chicago, 111.
Best Devices Company, 10516 Western Avenue, Cleve-
land, O.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich.
Capitol Stage Lighting Co., 527-529 W. 45th St., New
York City.
Carpenter Manufacturing Co., 179 Sidney St., Cam-
bridge, Mass.
Century Lighting Equipment, 419 W. 55th Street,
New York City.
Chicago Cinema Products Company, 1736-1754 N.
Springfield Avenue, Chicago, 111.
Climax Reflector, Inc., 315 Reynolds Place, S. W.,
Canton, O.
Day-Brite Lighting, Inc., 5401 Bulwer St., St. Louis,
Mo.
Display Stage Lighting Company, 442 W. 45th Street,
New York City.
General Electric Company, Schenectady, N. Y.
GoIdE Manufacturing Company, 1214-22 W. Madison
Street, Chicago, 111.
Hall & Connolly, Inc., 24 Van Dam Street, New
York City.
Hub Electric Corporation, 2219 W. Grand Avenue,
Chicago, 111.
Kliegl Brothers, 321 W. 50th Street, New York City.
Major Equipment Company, 4063 Fullerton Avenue,
Chicago, 111.
Ward-Leonard Electric Company, 37 S. Street, Mt.
Vernon, N. Y.
Weaver Manufacturing Company, 1639 E. 102nd Street,
Los Angeles, Calif.
Westinghouse Lamp Company, 30 Rockefeller Plaza,
New York City.
sJ=7^u^AM^fk^ WML
7 /> j . -f-^**^
SILHOUETTE
ADLER
LETTERS
and all stainless steel supporting frame and glass con-
structions carry the full approval of the Underwriters'
Laboratories for use anywhere in the United States.
ADLER MULTI-DECKER FRAME CONSTRUCTION ac-
commodates various sizes
of Adler Letters all on
one frame as shown in
picture at the extreme
right.
ADLER SLOTTED -TYPE
SILHOUETTE LETTERS to
hook over bars, are shown
in the second and fifth
lines of that picture.
ADLER LUG-TYPE
SILHOUETTE LETTERS to
fit into channels are
shown in the other lines.
ADLER GLASS-IN-
FRAME CONSTRUCTION
is shown in adjoining
picture.
ADLER GLASS-IN-FRAME
CONSTRUCTION
ADLER MULTI-DECKER
CONSTRUCTION
Every Type of Letter, Frame and Glass Construction
Fully Covered by U. S. and Canadian Patents
ADLER SIGN LETTER CO.
2!)0<>-B Indiana Ave., CHICAGO
CHICAGO — NEW YORK
- 1457-B Broadway,
TORONTO, CAN.
NEW YORK
LONDON,
CITY
ENG.
64
Better Theatres
MACHINES, TICKET
automatically register-
ing ticket dispensers facilitate the handling
of box office peaks, and impart the impres-
sion of efficiency, cleanliness and business-
like methods; they eliminate all excuses for
errors on the part of the cashier (some type
of dispensers make the usual errors impos-
sible) ; and they may be regarded as neces-
sary to any real assurance that box office
losses are not occurring through cashier-
doorman collusion. They are obtainable
in motor-driven and manually operated
types.
Also available is a ticket dispenser which
automatically prints the ticket as it is is-
sued. This mechanism is loaded only with
blank rolls of paper tape, and the printed
ticket bears both the number of the ticket
and the date.
Automatic ticket dispensers are obtain-
able with from two to five ticket channels,
each issuing mechanism being a unit so that
a case for five channels will accommodate
added mechanisms, up to five, as the busi-
ness and price policy of the theatre call for
at a time following the original installation.
The cases are designed with counter tops to
set flush with the counter of the box office.
General Register Corporation, 1540 Broadway, New
York City.
Nation-Wide Manufacturing Corp., 449 W. 42nd St.,
New York City.
The Ticket Issuing Company, 1988 East 66th Street,
Cleveland, 0.
•
MARQUEES
A marquee is to be re-
garded as essential to the motion picture
theatre. There are exceptions, due to loca-
tion and form of building, but not many.
Its function as a means of protection for
patrons from rain and snow has become of
less importance than its function as an ad-
vertising medium. It advertises the theatre
and the program, by distinguishing the
building from other commercial establish-
ments on the street, by the theatricalism of
its lighting, by announcing the features of
the performance.
Marquees today have become more close-
ly associated with the general architectural
form of the theatre front than they orig-
inally were. They are frequently con-
structed according to specifications supplied
by the architect, who has designed the
marquee itself, along with other display and
sign elements of the front, as a part of the
facade.
Another later development is unit con-
struction of marquees, providing prefabri-
cated marquees to fit most any theatre
entrance, complete with all attraction
board equipment, and also with theatre
name sign (vertical or otherwise), if de-
sired.
Most marquees have been rectangular in
shape, but because the greatest amount of
announcement space on such marquees can-
not be read up and down the street, par-
ticularly on the side on which the theatre
is located, other shapes have come into
vogue, notably one combining rectangular
with triangular forms.
Marquees are generally of sheet metal
As long as you do SRO business you are
little rnncprnpH ^tv,i,t m,,,. — . — — ±:±
little concerned about your competitor.
It's when the box office gets weak knees
that you start speculating as to what the
other fellow is doing.
You can't change the pictures you are getting and you
probably are not planning a new house. BUT you can do
something to make your theatre more attractive. And if
you stop to think about it the theatres that are getting
the business are the ones that have done that very thing.
Artkraft modernization is one sure way of attracting
theatregoers to your box office. There's the modern
marquee, a porcelain enamel front, Artkraft-Climax Reflec-
tor Flush Border Construction, Extruded Aluminum Poster
Frames. An entire new face — a shining showcase for your
product— a new incentive to buy what's on your screen.
And it can actually be done economically, and terms
can be arranged, so that you can cash in now while you
really need it.
Successful theatremen know that it costs them more
NOT to modernize than it does to keep a theatre ever up
to the minute.
You may not need all the elements mentioned. You can
get as many of them as you require. The Artkraft plan
offers you _ the most for your modernization dollar.
Standardization of basic parts and mass production methods
of "The World's Largest Manufacturers of All Types of
Signs" permit quality heretofore impossible at such low
prices.
mfiROUEE —
is the most popular marquee today. Choice of a variety
of effects, color schemes, ornamental trims and uses of
neon are combined to create fronts of real individuality.
No two need be alike. Elimination of the old style marquee
front permits 100% efficiency of abundant attraction copy
as against 20% -60%. One feature alone that is in a class
by itself is
SECRET PROCESS
GALV-WELD
TRAME CONSTRUCTION
PHE VENTS RUST — THE ENEMY OF PORCELAIN
PREVENTS VIBRATION - ENEMY OF TUBE LIFE
In Artkraft Extruded Aluminum
Poster Frames you have a worthy
mounting for the finest lobby
display available.
Outstanding features included
heavy die cast aluminum con-
struction, continuous piano hinge,
built-in barrel locks, heavy plate
glass window, and 3-ply wood
back (felt finished). Furnished
any size, illuminated or non-
illuminated.
Write today for catalog, prices and terms,
giving width of front, width of sidewalk, and
name of theatre.
Q/iC STANDARD
Artkraft - Climax Reflector
Flush Border Construction
is economical, beautiful, easy
to keep clean, eliminates
lamp breakage and saves
%> in current.
150 Sales Offices Through-
out America and Abroad.
ARTKRAFT
oj COMPARISON
LIMA, OHIO
U. S. A.
ALL ARTKRAFT PRODUCTS BEAR THE FOUR UNION LABELS
April 2, 1938
65
construction, with soffits of metal or glass
illuminated by incandescent lamps or light-
ing troughs. There are, of course, many
variations in pattern and illumination;
however, the design should provide for
attraction boards as integral parts of the
structure.
Adler Sign Letter Company, 2909 Indiana Avenue,
Chicago, III.
The Arkraft Sign Company, Lima, O. Page 65.
Artkraft- Strauss Sign Corp., 820 12th Avenue, New
York City.
Continental Signs Company, 725 East 137th Street,
New York City.
Crystal Electric Sign Company, 3444 Lindell Blvd.,
St. Louis, Mo.
Everbrite Electric Signs, Inc., 1440 N. 4th Street,
Milwaukee, Wis.
Flexlume Corp., Buffalo, N. Y.
Boy Hansen Metal Products Co., 831 West Fourth
Street, Davenport, Iowa.
Newman Brothers, Inc., 660-670 West Fourth Street,
Cincinnati, O.
Superior Sign System, Inc., Elizabethtown, Pa.
Swanson-Nunn Electric Company, 420 S. E. Eighth
Street, Evansville, Indiana.
Texlite, Inc., 2828 Factory Street, Dallas, Tex.
Trisign Company, North E and 11th Streets, Rich-
mond, Ind.
Wagner Sign Service, Inc., 218 So. Hoyne Ave.,
Chicago, 111.
MAZDA REGULATORS
these are converters
that provide 30-volt, 30-amperes supply to
900-watt incandescent projection lamps,
operating from either 110-volt or 220-volt
supply lines.
The Garver Electric Company, Union City, Ind.
General Electric Company, Incandescent Lamp De-
partment. Nela Park, Cleveland, O.
International Projector Corporation, 88-96 Gold Street,
New York City.
•
MICROPHONES
the theatre has many
uses for microphones, from ballyhoo work
on a sound truck, or in connection with the
front display, to reinforcement of stage per-
formances, announcements of election re-
turns and sporting events, or emergency
talks to pacify an audience in time of trou-
ble. Microphones can be used with sep-
arate amplifying and loudspeaker equip-
ment, or can in most cases be operated
through the existing sound installation.
The early type of carbon granule micro-
phone has been almost completely replaced
by later and superior instruments, the crys-
tal and magnetic microphones. The con-
denser microphone used in early sound re-
cording, while less favored today, is still
decidedly advantageous to meet certain con-
ditions of stage pickup. The crystal mi-
crophone, and the various types of magnetic
microphone (velocity dynamic) have come
into general application to theatre uses.
Amperite Company, 561 Broadway, New York City.
Page 24.
The Brush Development Company, 3311 Perkins Ave.,
Cleveland, O.
Good- All Electric Manufacturing Company, 251-263
Spruce Street, Ogallala, Nebr.
Mears Radio Hearing Device Corporation, 1 West 34th
Street, New York City.
Miles Reproducer Company, Inc., 812 Broadway, New
York City.
Parker Engineering Products Company, 16 W 22nd
Streets, New York City.
RCA Manufacturing Company, Camden, N. J.
Remler Company, Ltd., 2101 Bryant, San Francisco,
California.
Shure Brothers Company, 225 West Huron Street,
Chicago, 111.
Universal Microphone Company, 424 Warren Lane,
Inglewood, Calif.
Western Electric Co., 195 Broadway, New York City.
Wholesale Radio Service Co., Inc., 100 Sixth Ave.,
New York City.
MOTOR-GENERATORS
MOTOR-GENERATORS for
converting alternating current line power
to direct current are available in a variety
of types suited to the requirements of any
type of motion picture projection arc alone,,
or also to spotlights and effect projectors.
They are used in some instances for
sound power supply, and where more than
one source line is wired to a theatre, for
emergency power conversion in the event
one line should fail.
Automatic Devices Company, 737 Hamilton St., Allen-
town, Pa.
Century Electric Company, 1806 Pine Street, St. Louis,
Mo.
Electric Specialty Co., Stamford, Conn.
General Electric Company, 1 River Road, Schenectady,
N. Y.
Hertner Electric Company, 12690 Elmwood Avenue,
Cleveland, O. Page 66.
Ideal Electric & Mfg. Company, Mansfield, O.
Imperial Electrical Company, Inc., Ira Avenue, Akron,
O.
Janette Mfg. Co., 556 W. Nouron St., Chicago, 111.
Marble-Card Electric Company, Gladstone, Mich.
J. E. Robin, 334 W. 44th St., New York City.
Page 43.
Wagner Electric Manufacturing Company, St. Louis,
Mo.
Westinghouse Electric & Manufacturing Company,
East Pittsburgh, Pa.
•
PHOTOELECTRIC CELLS
ALTHOUGH it has a num-
ber of applications in many fields, in the
Better Theatres
Better light at less expense
Maintenance and replacement expense vir-
tually eliminated.
Insure the successful operation of your pro-
jection equipment by providing uniform, non-
pulsating current with a
TRANSVERTER
There is a type and size to meet your exact
needs.
Consult National Theatre Supply Co.;
In Canada, General Theatre Supply Co.
or write us
THE HERTNER ELECTRIC CO.
Exclusive Manufacturers
12690 Elmwood Ave. Cleveland, Ohio, U. S. A.
KLI SE3IL
Universal Electric Stage Lighting Co., inc.
ESTABLISHED 1896
THEATRICAL • DECORATIVE • SPECTACULAR
LIGHTING
321 West 50th Street
N EW YORK, N.Y.
66
theatre the photoelectric cell functions prin-
cipally as a vital "organ" of the sound re-
production system, transforming the light
of the exciter lamp, after it has passed
through the sound track of the film, into
the electrical energy which, amplified, actu-
ates the loudspeakers.
Some few equipments require photoelec-
tric cells of a certain type differing from the
type generally used, and in ordering it is
well to specify the make and model of the
soundhead.
Amperex Electronic Products, Inc., 79 Washington
Street, Brooklyn, N. Y.
Continental Electric Company, Geneva, 111. Page 32.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
General Electric Company, Schenectady, N. Y.
G-M Laboratories, Inc., 1731-35 Belmont Avenue.
Chicago, 111.
Hygrade Sylvania Corporation, Clifton, N. J.
Lumotron Vacuum Products Division, General Scien-
tific Corporation, 4829 S. Kedzie Avenue, Chicago, 111.
RCA Manufacturing Company, Inc., RCA Radiotron
Division, 201 N. Front Street, Camden, New Jersey.
The Sonolux Company, East Newark, N. J.
S. O. S. Corporation, 636 Eleventh Avenue, New York
City.
Westinghouse Electric & Mfg. Co., East Pittsburgh,
Pa.
POSTER LIGHTS
these are tubular-shaped
reflectors mounted to the poster frame, for
illuminating displays. They are available
completely wired, with suitable bracket for
mounting.
Capital City Electric Co., 516 W. 3rd St., Des Moines,
Iowa.
Day-Brite Reflector Company, 5401 Bulwer Avenue,
St. Louis, Mo.
Everbrite Electric Signs, Inc., 1434 North Fourth
Street, Milwaukee, Wis.
Hub Electric Corporation, 2219 West Grand Avenue,
Chicago, 111.
Kliegl Brothers, 321 W. 50th Street, New York City.
Reynolds Electric Company, 2650 West Congress
Street, Chicago, III.
The Voigt Company, 1743 N. 12th Street, Philadelphia,
Pa.
Wheeler Reflector Company, 275 Congress Street,
Boston, Mass.
•
PROJECTOR PARTS
the WEAR to which pro-
jectors are subjected requires close observa-
tion of all parts and prompt replacement
or repair before any that have become de-
fective injure others that must work with
them. It is also to be borne in mind that
mechanical faults in the projector are usu-
ally "picked up" by the sound system.
Chicago Cinema Products Company, 1736-54 North
Springfield Avenue, Chicago, 111.
Coxsackie Manufacturing Corporation, Coxsackie, N. Y.
Fogelburg Engineering Company, 126 South Clinton
Street, Chicago, 111.
Fuerstenberg & Company, 212 So. Market Street,
Chicago, 111.
L. J. Gardner Company, 935 Goodale Avenue, Colum-
bus, O.
GoldE Manufacturing Company, 1728 North Damen
Avenue, Chicago, 111.
International Projector Corporation, 88-96 Gold Street,
New York City.
Sam Kaplan Manufacturing & Supply Company, 729
Seventh Avenue, New York City.
Lavezzi Machine Works, 180 North Wacker Drive,
Chicago, 111. Page 70.
Motiograph, Inc., 4431 West Lake Street, Chicago, 111.
Motion Picture Machine Company, 3110 West Lisbon
Avenue, Milwaukee, Wis. Page 72.
Precision Machine Company, 4601 W. State Street,
Milwaukee, Wis.
Sales on Sound Corp., 636 Eleventh Ave., New York
City.
Wenzel Company. 2505-09 South State Street, Chi-
cago, 111.
Edw. H. Wolk. 1018 South Wabash Avenue, Chicago.
111. Page 72.
e
PROJECTORS, PORTABLE
PORTABLE MOTION pic-
ture projectors are obtainable in two gen-
eral types — the fully portable, which are
designed for transport in carrying cases,
and semi-portable, which are much larger,
sturdier and suited to permanent installa-
tion.
Except in small "home-movie" models,
portable projectors have soundheads as an
integral element of the mechanism. They
are available for either 35-mm. or 16-mm.
film.
The Ampro Corporation, 2839-51 North Western Ave-
nue, Chicago. 111.
Bell & Howell Company, 1801 Larchmont Avenue,
Chicago, 111.'
Andre Debrie, Inc., 115 W. 45th Street, New York
City.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
Edco Electronic Device, 112 W. 21st Street, New York
City.
The Holmes Projector Company, 1815 Orchard Street,
Chicago, 111.
International Projector Corporation, 88-96 Gold Street,
New York City.
Pacent Engineering Corporation, 79 Madison Avenue,
New York City.
RCA Mfg. Company, Photophone Division. Camden,
N. J., and 411 Fifth Avenue, New York City.
S. O. S. Corporation, 636 Eleventh Avenue, New York
City.
Universal Sound System, Inc., 10th and Allegheny
Ave., Philadelphia, Pa.
Victor Animatograph Corporation, Davenport, la.
Weber Machine Corporation, 59 Rutter Street, Roch-
ester. N. Y. Page 67.
Western Electric Co., 195 Broadway, New York Citv
PROJECTORS,
STANDARD THEATRE
projectors here re-
ferred to are the standard non-portable
35-millimeter projectors designed for per-
MODEL ABH
SOUND HEADS
A PROFESSIONAL PORTABLE
THAT IS REALLY PRACTICAL!
Simple in design, smooth in operation — just the
machine for the progressive operator.
Projector and sound in one unit. Easy to carry and
easy to set up and operate. Write for illustrated
leaflet showing many more outstanding features.
A BASIS FOR BETTER SOUND — Regardless of the high quality of your pro-
jectors, amplifiers and speakers, your film will reproduce only what the sound
heads will allow.
STUDY THESE SYNCROFILM FEATURES:
Rotating Film Drum
Adaptable to Push-Pull
Distortionless Reproduction
Easy to Install
Easy to Operate
Sold Outright
April 2, 1938
manent installation in theatres. In addi-
tion to the regular large types, smaller,
more compact and somewhat simplified
projectors are also adapted to permanent
installation in some classes of small theatres
not requiring heavy-duty service, are also
available (See Portable Projectors) .
Pedestals, which are sold separately from
the projector mechanism, are adapted to
installation of any standard type of lamp-
house.
The Coxsackie Manufacturing Corporation, Coxsackie,
N. Y.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
L. J. Gardner Company, 935 Goodale Avenue, Colum-
bus, O.
International Projector Corporation, 88-96 Gold Street,
New York City. Back cover.
Sam Kaplan Manufacturing & Supply Company, 729
Seventh Avenue, New York City. Page 68.
Motiograph, Inc., 4431 West Lake St., Chicago, 111.
S. O. S. Corporation, 636 Eleventh Avenue, New York
City.
Wenzel Company, 2509 South State Street, Chicago,
111.
PUBLIC ADDRESS SYSTEMS
public address and
sound-re-enforcement systems may provide
any one or all of various services. They
can be designed for amplifying stage sound,
for managers' announcements, for ballyhoo.
In the theatre the public address system
may consist of microphones suitably con-
nected to the standard sound installation,
or an entirely separate system, with its own
amplification, wiring and also speakers, may
be employed. Hearing aids may be used in
association with any type of theatre public
address reproduction.
Amplitone Products Company, 135 Liberty Street, New
York City.
Atlas Sound Corporation, 1451 39th Street, Brooklyn,
N. Y.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
Display Stage Lighting Company, 442 W. 45th St.,
New York City.
Electro-Acoustic Products Company, 2131 Bueter Road,
Ft. Wayne, Ind.
Fox Sound Equipment Corporation, 3120 Monroe Street,
Toledo, O.
Gates Radio & Supply Company, Quincy, 111.
Good-All Electric Manufacturing Company, 251 Spruce
Street, Ogallala, Nebr.
The Lincrophone Company, Inc., 1661 Howard Street,
Utica, N. Y.
Miles Reproducer Co., Inc., 812 Broadway, New York
City.
Operadio Manufacturing Company, St. Charles, 111.
Pacent Engineering Corporation, 79 Madison Avenue,
New York City.
RCA Manufacturing Company, Inc., Photophone Di-
vision, Camden, N. J.
Racon Electric Company, Inc., 52 E. 19th Street, New
York City.
Sales on Sound Corp., 636 Eleventh Ave., New York
City.
Universal Microphone Company, Ltd., Centinela at
Warren Lane, Inglewood, Calif.
Western Electric Co., 195 Broadway, New York City.
Wholesale Radio Service Co., 100 Sixth Ave., New
York City.
RECTIFIER TUBES
gas-filled tubes used to
convert alternating current to direct cur-
rent are made in many ratings. The
smaller sizes are commonly thought of as
being in the category of radio or amplifier
tubes. But while there is no distinction
in principle of operation, the larger sizes,
having current capacities of from 2}4 to
30 amperes, are by custom classified sep-
arately.
They are often described by their best-
known trade name as "Tungar" tubes.
In the theatre such tubes are used to pro-
vide rectified direct current to arc lamps
and to sound exciter lamps. Where stor-
age batteries are used, they function in
the battery charger.
Amperex Electronic Products, Inc., 79 Washington
Street, Brooklyn, N. Y.
General Electric Company, Merchandise Dept., 1285
Boston Ave., Bridgeport, Conn.
The Sonolux Company, Inc., East Newark, N. J.
Tele-Radio Corporation, 86 Shipman Street, Newark
N. J.
Western Electric Company, 195 Broadway, New York
City, N. Y.
Westinghouse Electric & Manufacturing Company,
East Pittsburgh, Pa.
RECTIFIER AND POWER UNITS
rectifiers are devices
that employ rectifying tubes or copper com-
pound rectifying assemblies (dry type) for
the purpose of converting alternating cur-
rent to direct current. The larger sizes
are fan-cooled, and supply direct current to
the projection arc.
The smaller sizes are of somewhat dif-
ferent design electrically, incorporating
electrical filters to insure smooth d.c. out-
put, and to supply power to exciter lamps,
speaker fields, tube filaments and other
parts of the sound system.
Baldor Electric Company, 4351 Duncan Avenue, St.
Louis, Mo. Page 33.
Brenkert Light Projection Company, 7348 St. Aubm
Avenue, Detroit, Mich.
Continental Electric Company, Geneva, 111.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
Forest Manufacturing Corporation, 145 Valley Street,
Belleville, N. J. Page 69.
Garver Electric Company, Union City, Ind. Page 66.
General Electric Company, Merchandise Dept., 1285
Boston Ave., Bridgeport, Conn.
Kaplan Projectors and Sure-Fit Parts continue to lead the
way in Service, Quality, Dependability and Workmanship.
Kaplan Products — Proven BEST by Actual TEST.
SAM KAPLAN MANUFACTURING & SUPPLY CO., Inc.
729 SEVENTH AVENUE NEW YORK CITY
68
i
Better Theatres
Good-All Electric Manufacturing Company, 251-263
Spruce Street, Ogallala, Nebr.
Kneisley Electric Company, 16 South St. Clair Street,
Toledo, O. Page 70.
P. R. Mallory & Co., Inc., 3029 E. Washington St.,
Indianapolis, Ind.
RCA Manufacturing Co., Inc., Camden, N. J.
Radio Receptor Company, 251 West 19th Street, New
York City.
The Strong Electric Corporation, 2501 Lagrange Street,
Toledo, O.
Standard Transformer Corporation, 1500 North Halsted
Street, Chicago, 111.
Ward Leonard Electric Company, Mt. Vernon, N. Y.
Westinghouse Electric & Manufacturing Company,
East Pittsburgh, Pa.
REELS
REELS NECESSARY for
take up magazines of projectors and also
otherwise constantly utilized in the projec-
tion room, are available in a number of
sizes and types of construction. The stand-
ard reel in the United States (since Sep-
tember 1, 1936) has a diameter of 14^
inches, and a 4^-inch hub for the accom-
modation of the film lengths up to 2,000
feet. Reels are also available in the for-
mer American standard size (diameter 10
inches, hub 2 inches) while another avail-
able size adapted to the standard American
film length of 2,000 feet has a diameter of
15 inches. (See Takeup, Film.)
Some reels have embossed sides, some
wire welded or die cast sides, and while a
particularly flexible reel (resisting so-called
"dishing") has tempered band spokes and
rims and is available for both 35-mm. and
16-mm. film in the 15-inch size.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
Globe Machine & Stamping Company, 1250 W. 76th
Street, Cleveland, O.
Goldberg Brothers, 3500 Walnut Street, Denver, Colo.
Page 60.
Neumade Products Corporation, 427 W. 42nd Street
New York City.
Taylor-Shantz, Inc., 2-4 Commercial St., Rochester,
N. Y.
Universal Reels Corporation, 9-16 Thirty-seventh Ave-
nue, Long Island City, N. Y.
Wenzel Company, 2509 South State Street. Chicago
REFLECTORS FOR
INCANDESCENT LAMPS
METAL RECEPTACLES for
incandescent lamps, having a reflecting in-
side finish and with a curvature calculated
to make most efficient use of available light,
are obtainable in several types adapted par-
ticularly to marquee trim and soffit light-
ing, to sign letter lamping, sign borders
and similar uses.
One reflector, designed for low-wattage
lamps, is equipped with a glass roundel, or
cover, which not only protects the lamp and
reflector, but provides color if desired with-
out use of colored lamps.
Other types of reflectors have swivel
mounting, readily permitting reflection of
the light in any direction.
Climax Reflector, Inc., 315 Reynolds Place, S. W.,
Canton, Ohio.
National Theatre Supply Co., 90 Gold Street, New
York City.
Reynolds Electric Company, 2650 West Congress
Street, Chicago, 111.
REFLECTORS, PROJECTION ARC
THESE are made in nu-
merous sizes, and with different curvatures,
spherical and parabolic, for mazda projec-
tors, reflecting arc projectors and spotlight
projectors.
In addition to reflectors made of optical
glass, a metal type of reflector is now
available.
Bausch & Lomb Optical Company, Rochester, N. Y.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich.
Fish-Schurman Corporation, 250 East 43rd Street,
New York City. Page 57.
Glass Laboratories, 309 Johnson Street, Brooklyn,
N. Y.
Heyer-Shultz, Inc., 39 Orange Rd., Montclair, N. J.
Page 34.
International Projector Corporation, 88-96 Gold Street,
New York City.
The Kneisley Electric Company, 16 South St. Clair
Street, Toledo, O. Page 70.
Matisse Brothers, 787 East 138th Street, New York
City.
Mirror-Guard Company, 837 11th Avenue, New York
City.
Morelite Company, Inc., 600 West 57th Street, New
York City.
Simpson Instrument & Lens Corporation, 3200 W.
Carroll Avenue, Chicago, 111.
The Strong Electric Corp., 2501 Lagrange St., Toledo, O.
REFLECTOR SHIELDS
glass shields, or guards,
are obtainable for the protection of reflector
arc mirrors against pitting (which is pro-
duced to a relatively pronounced degree by
the low-voltage high-intensity arc). The
shields themselves are pitted in the course
of operation, but since they are much less
expensive than reflectors, their use reduces
maintenance costs.
Fish-Schurman Corporation, 250 East 43rd Street, New
York City.
Glass Laboratories, 309 Johnson Street, Brooklyn,
N. Y.
Mirror-Guard Company, 837 Eleventh Avenue, New
York City.
>E PEN D ABIE RECTIFlfl
EVERY PURSE AND
loo ^ ^\
Get Personal Proof
Your Authorized Forest
Dealer will give you
facts and figures on
proven power savings
for your theatre. Con-
sult him at once and
SAVE!
all Forest Products!
FOREST Thermionic Rectifying Tubes, 7'/2-15 amperes. Built to
rated capacity, with high safety factor— Guaranteed Performance.
FOREST Low Intensity Rectifiers. Type LD 15—15 DC amperes
and Type LD 30—30 DC amperes. Reliable. Efficient. No flash
back. Low first cost. Low maintenance cost. Low operating cost.
FOREST Bulb Rectifier for Suprex, Simplified High Intensity or
Low Intens.ty projection. Type LD 60—3 phase-220 volts. 30-60
DC amperes.
FOREST Magnesium-Copper Sulphide Rectifiers. Exclusively
designed for Suprex or Simplified High Intensity projection.
Available in 5 models— 30 to 100 DC amperes, all for 3 phase
operation. This is the only rectifier using exclusively the P. R.
Mallory rectifying units. Made in the Forest "Twin" models.
Mnce. 1912
F 0 R EST^^
RECTIFIERS
BELLEVILLE
NEW JERSEY
April 2, 1938
69
N E i S L E Y-
DOES IT AGAIN
ANEW
STANDARD
KNI-TRON
RECTIFIER
FOR
30 Ampere
Low Intensity
Projection
• New Modern De-
sign
• Compact
• Rubber Mount-
ings
• Noiseless
• Full Enclosed Ro-
tary Dial Switch
Moulded Mag-
netic Leak Lam-
inations ( Patent
Pending )
New Low Price
KNI-TRON DELUXE
RECTIFIER
FOR
30 Ampere
Professiona
or Portable
Use ....
• New Modern
Moulded Case
• Compact Yet
Easily Accessible KNEISLEY
1 O1"
REFLECTOR
EQUIPMENT
Increases
Your Screen
Results
70%
In Your
Low In-
tensity
Lamps
Write for Full Information
KNEISLEY ELECTRIC CO.
TOLEDO. OHIO
For Sale by Independent Distributors
In All Principal Cities
In CANADA It's
DOMINION THEATRE EQUIPMENT Co., Ltd.
Equipment, Sound and Supply Specialists
VANCOUVER. B. C.
Intermittent Movement and
HARDENED
Star, Cam, and
Sprocket Special-
ists Since 1908
La Vezzi
Machine Works
180 N. Wacker Dr., Chicago
CATALOG BUREAU
. . . on page 74
REWINDERS, FILM
film rewinders are
available in two general types, open and
fireproof enclosed. The open type is offered
in a number of different models, either as
a single unit or as two separate units that
are clamped to the work bench, or bolted
in place. The enclosed type is a single
unit.
Both open and enclosed types may be
hand-driven or motor-driven, may have
sleeve bearings or ball bearings, may ac-
commodate either 1,000- or 2,000-foot
reels, or both, and may have either one or
several driving speeds.
Some of the motor-driven types incorpo-
rate accessories by means of which the same
motor can be used for general machine
work, such as grinding and polishing.
Automatic Film Rewinder, Harrisburg, Pa.
Bell & Howell Company, 1801-1815 Larchmont Avenue,
Chicago. 111.
Andre DeBrie, Inc., 115 W. 45th Street, New York
City.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
Film Inspection Machine Company, Inc., 10 W. 47th
Street, New York City.
Goldberg Brothers, 3500 Walnut St., Denver, Colo.
Page 72.
GoldE Manufacturing Company, 1214-22 W. Madison
Street, Chicago, 111.
International Projector Corporation, 88-96 Gold Street,
New York City.
The Neumade Products Corporation, 427 W. 42nd
Street, New York City.
S. O. S. Corporation, 636 Eleventh Avenue, New York
City.
Wenzel Company, 2509 S. State Street, Chicago, 111.
Edw. H. Wolk, 1018 S. Wabash Avenue, Chicago, 111.
RHEOSTATS
these are devices that
introduce an electrical resistance into any
circuit, the value of the resistance being
variable at will. There are several meth-
ods of varying resistance, one being to move
a contact lever over a series of switch
points, one being to move a slider over the
coil of the resistance wire itself, and one
being to compress carbon or graphite discs
or powder.
Rheostats may be very large in size,
suited to operation in the projection arc
circuit, or extremely small for use in cer-
tain sound circuits. They are rated ac-
cording to the range of resistances avail-
able, and the current or wattage with
which they can safely be used.
Charles Bessler Company, 131 E. 23rd Street, New
York City.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich..
Cutler-Hammer, Inc., Milwaukee, Wis.
Garrison Engineering Corporation, 51 Church Street,
Gt. Barrington, Mass.
General Electric Company, 1 River Road, Schenec-
tady, N. Y. ...
Hoffmann-Soons Electrical & Engineering Corp., 387
First Avenue, New York City.
Kliegl Brothers, 321 West 50th Street, New York City.
Metropolitan Electric Manufacturing Company, East
Avenue & 14th Street, Long Island City, N. Y.
Ward Leonard Electric Company, 37 South Street,
Mt. Vernon, N. Y.
Westinghouse Electric & Manufacturing Company.
East Pittsburgh, Pa.
SCREENS
THEATRE SCREENS of the
types generally regarded as suitable for
theatres are classified according to con-
struction, surface and reflective character-
istics. Four general types are available —
solid, porous, perforated (consistently per-
forated to all edges), variably perforated
(perforated only at speaker area), and
translucent (the latter for rear projection).
Surfaces (except for the translucent
screen) may be diffusive or specular. The
latter is specified for narrow, relatively
deep auditoriums since the light is concen-
trated upon seats directly in front of the
screen. Wider theatres must use a semi-
diffusive or highly diffusive type. In sur-
face treatment screens are white, silver
("metallic") or beaded (glass). Specular
screens have either of the latter two types
of surface.
Da-Lite Screen Company, 2723 North Crawford Road,
Chicago, 111. Page 71.
Hurley Screen Company, 2415 Forty-third Avenue.
Long Island City, N. Y. Page 32.
Raven Screen Company, 143-145 E. 24th Street, New
York City.
Raytone Screen Company, Brooklyn, N. Y.
Theatre Screen Corporation, 19 Debevoise Ave., Roose-
velt, L. I.
Trans-Lux Daylight Picture Screen Corporation, 1270
Sixth Avenue, New York City.
Walker-American Corporation, 800 Beaumont Street,
St. Louis, Mo.
Williams Screen Company, 95 North Case Avenue,
Akron, O.
SCREEN RESURFACING
paint for resurfacing
motion picture screens is available in flat
white and metallic types, adapted to fabric
screens of diffusive type. Although no re-
surfacing material can restore the original
reflective capacity of a screen, paint of
proper mix and pigmentation can effect
some improvement if applied with sufficient
expertness to insure uniformity of surface.
In resurfacing perforated screens, care
must be taken to prevent reduction of the
diameter of sound transmission perfora-
tions, and also appreciable increase in the
thickness of the screen.
Da-Lite Screen Company, 2723 N. Pulaski Road,
Chicago, 111.
R. S. Gardner, 1484 Merchandise Mart, Chicago, 111.
The Original Re-Nu Screen Surface Company, 5535
Grace Street, Chicago, 111.
Rainbow Color Company, 222 Bank Drive, Chicago,
111.
Walker American Corporation, 800 Beaumont Street,
St. Louis, Mo.
Williams Screen Co., 95 North Case Ave., Akron, O.
SIGNS (ELECTRIC)
FOR THEATRE NAME
electric signs (metal
framework with illumination provisions)
are available in a wide variety of designs
more or less closely associated with the
architecture of the theatre front. While
they are commonly especially designed by
the architect or sign construction company,
there are also stock designs adaptable to
the theatre front. Gas tube (neon) and
incandescent lamp illumination has been
found effective for these signs in combi-
nation as well as alone, and either type of
lighting can be flashed.
Horizontal name signs have normally
been more closely associated with the mar-
quee than the vertical sign has, but often
the vertical sign can be effectively related
to the marquee and entrance by continua-
ing the sign illumination scheme down to
the marquee and even across its soffit. It
is to be noted that a prefabricated type of
marquee is available complete with theatre
name signs either vertical or horizontal and
all electrical facilities.
70
Better Theatres-
Adler hign Letter Company, 2909 Indiana Avenue,
Chicago, 111. .
American Sign Company, 1940 Riverside Drive, Cin-
cinnati, O.
The Artkraft Sign Company, Lima, O.
Belson Manufacturing Company, 800 Sibley Street,
Chicago, 111. „ „■, .»«•
The Borolite Company, 211 No. 7th St., St. Louis, Mo.
Capitol City Electric Company, 516 West Third Street,
Des Moines, la.
Cincinnati Advertising Products Company, 3266-3280
Beekman Street, Station A, Cincinnati, O.
Claude Neon Lights, Inc., 36-08 33rd Street, Long
Island City, N. Y. „ ,„
Climax Reflector, Inc., 315 Reynolds Place, S. W.,
Canton, O.
Crystal Electric Sign Co., 3444 Lindell Blvd., St. Louis,
Mo.
Day-Brite Lighting, Inc., 5401 Bulwer Avenue, St.
Louis, Mo.
Eagle Sign Company, 575 Albany Street, Boston, Mass.
Electrolite Signs, Inc., 2159 So. Kinnickinnic Ave.,
Milwaukee. Wis.
Everbrite Electric Signs, Inc., 1440 North Fourth
Street, Milwaukee, Wis.
Federal Electric Company, 8700 South State Street,
Chicago, 111.
Flexlume Corp., Buffalo, N. Y.
Boy Hansen Metal Products Co., 831 West Fourth
Street, Davenport, Iowa.
Ideal Sign Company, Inc., 149 Seventh Street, Brook-
lyn, N. Y. „
Kliegl Brothers, 321 West 50th Street, New York City.
Long Sign Co., 853 Howard Street, Detroit, Mich.
Lu-Mi-Nus, Inc., 2736 Wentworth Avenue, Chicago,
Luminous Structures, Inc., 6818 Avalon Blvd., Los
Angeles, Calif.
Lustrolite Company, Inc., Davenport, Iowa.
Moving Words Projecting, 4505 North Kedzie Avenue,
Chicago, 111.
Rex Electric Sign Mfg. & Supply Company, Inc., 795
Main Avenue, Passaic, N. J.
Superior Sign System, Inc., Elizabethtown, Pa.
Swanson-Nunn Electric Company, 420 S. E. 8th Street,
Evansville, Ind.
Texlite, Inc., 2828 Factory Street, Dallas, Tex.
Trisign Company, North E and 11th Streets, Rich-
mond, Ind. „ , „ , , ,
The Philadelphia Sign Company, 338 North Randolph
Street, Philadelphia, Fa.
United Signs Corporation, 3728 30th Street, Long
Island City.
SIGNS, DIRECTIONAL
directional signs, in-
cluding exit signs, those designating men's
and women's rooms, lounges, balcony
stairs, etc., are now available in a wide
range of stock designs, while they may be
made up in special designs at relatively low
cost. Instead of being more or less con-
fined to plain metal lamp boxes, such as
were particularly employed at one time for
exit signs, stock types now are obtainable
with decorative shapes, fluted chromium
finish, etched glass, etc., in colors and also
with appropriate figures.
The Artkraft Sign Company, Lima, O.
Belson Manufacturing Company, 800 Sibley Street,
Chicago, 111.
Capitol Stage Lighting Co., 527-529 W. 45th St., New
York City.
The Carpenter Mfg. Co., 179 Sidney St., Cambridge,
Century Lighting Equipment, 419 W. 55th Street, New
York City.
The Egli Company, Inc., 29 West 17th Street, New
York City.
Everbrite Electric Signs, Inc., 1440 N. 4th St., Mil-
waukee, Wis.
Flexlume Corp.. Buffalo, N. Y.
Hub Electric Corporation, 2219 West Grand Avenue,
Chicago. 111.
Kliegl Brothers, 321 W. 50th Street, New York City.
Major Equipment Company, 4603 Fullerton Avenue,
Chicago, 111.
Newman Brothers, Inc., 670 W. 4th Street, Cincin-
nati. O.
Texlite, Inc., 2828 Factory Street, Dallas, Tex.
Viking Products Corporation, 330 W. 42nd Street, New
York City.
The Voigt Company, 1745 N. 12th Street, Philadel-
phia, Pa.
SLIDES, PROJECTION
slides for the projection
of song lyrics, advertising and effects are
made either of glass or other material suit-
ably transparent. The more elaborate
slides, carrying pictorial matter or designs,
are usually of glass, while a flexible trans-
parent material permits the ready prepa-
ration of an announcement slide on a type-
writer, the blank material being kept on
hand and, when written upon, inserted into
a frame.
Cosmopolitan Studios, Inc., 145 West 45th St., New
York City.
National Studios, 226 W. 56th Street, New York City.
Quality Slide Company, 6 E. Lake Street, Chicago,
111.
Radio-Mat Slide Company, 1819 Broadway, New York
City. Page 26
Ransley Studios, 108 N. Dearborn Street, Chicago, 111.
Workstel Studios, Inc., 34 E. 23rd Street, New York
City.
SOUND EQUIPMENT, COMPLETE
SOUND systems have fol-
lowed a steady evolution toward simplicity
and compactness since their first introduc-
tion. Only the larger theatres now use
sound power supplies dissociated from the
sound amplifier ; in smaller equipment the
two commonly constitute a single unit, or
at most two units in a single compact cabi-
net. The majority of modern systems con-
sist of a single amplifier-power supply unit,
two sound heads, and suitable loudspeaker
assembly.
More elaborate apparatus may include
an amplifier rack mounting decibel meter
and other accessories, and an emergency
amplifier.
Amplitone Products Company, 135 Liberty Street,
New York City.
The Ballantyne Company, 219 N. 16th Street, Omaha,
Neb.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
Fox Sound Equipment Corporation, 3120 Monroe Street,
Toledo, O.
Gates Radio & Supply Company, Quincy, 111.
General Talking Pictures Corporation, 218 W. 42nd
Street. New York City.
Good-All Electric Mfg. Company, 251 Spruce Street.
Ogallala, Neb.
International Projector Corporation, 88-96 Gold Street,
New York City.
Lafayette Radio Manufacturing Company, 100 Sixth
Avenue, New York City.
The Lincrophone Company, Inc., 1661 Howard Street,
Utica, N. Y.
Mellaphone Corporation, 714 University Avenue, Roch-
ester, N. Y.
Motiograph, Inc.. 4431 W. Lake Street, Chicago, 111.
Pacent Engineering Corporation, 79 Madison Avenue,
New York City.
RCA Manufacturing Company, Inc., Photophone Di-
vision, Camden, N. J. Fourth cover.
S. O. S. Corporation, 636 Eleventh Avenue, New York
City.
Universal Sound System, Inc., 10th & Allegheny
Avenues, Philadelphia, Fa.
Weber Machine Corporation, 59 Rutter Street, Roches-
ter, N. Y. Page 67.
Western Electric Company, 195 Broadway, New York,
N. Y.
Wholesale Radio Service Co., Inc., 100 Sixth Avenue,
New York City.
SOUNDHEADS
this reproduction ap-
paratus, mounted between the projector
and lower magazine, guides the film be-
tween the exciter lamp and the photoelec-
tric cell, which are mounted within it.
The Ballantyne Company, 219 N. 16th Street, Omaha,
Neb.
Cincinnati Time Recorder Company, 1733 Central Ave-
nue, Cincinnati, O.
Herman A. DeVry Corporation, 1111 Armitage Ave-
nue, Chicago, 111.
Good-All Electric Manufacturing Company, Ogallala.
Neb.
International Projector Corporation, 88-% Gold Street,
New York City.
Langsenkamp Wheeler Brass Works, Inc., 1200-1266
Shelby St., Indianapolis, Ind.
Mellaphone Corporation, 714 University Street, Roch-
ester, N. Y.
Platter Sound Products Company, North Vernon, Ind.
Sales on Sound Corp., 636 Eleventh Ave., New York
City.
Weber Machine Corporation, 59 Rutter Street, Roches-
ter, N. Y. Page 67.
Wholesale Radio Service Co., Inc., 100 Sixth Avenue,
New York City.
RIGHT DOWN YOUR AISLE!
FOR A MORE
THEATRE
Ho OVER'S
up-to- the minute uni-
forms for both ushers
and usherettes help
to modernize the ap-
pearance of any
theatre. Typical of
all HOOVER urn-
forms, these two are
right down your aisle
— if y o u demand
smart appearance,
excellent fit, ana
long wear. And there
are many other
HOOVERuniforms
equally effective.
Send for complete
catalog BT-4 show-
ing new 1938 uni-
form styles.
HOOVER
Creators of Original Ideas for Fine Uniforms
25 1 W. I9tk St. New York, N. Y.
April 2. 1938
71
SPEAKERS AND HORNS
to convert the electrical
product of amplification into audible sound,
speaker "units" are available in consider-
able variety. The practice now is to use
several types of speakers to reproduce se-
lected bands of sound frequencies.
Speakers are available in a.c. types, in a
great variety of d.c. types, and in the new
permanent magnet types that need no field
excitation.
Baffles are required with every speaker.
The simplest is flat board, behind which
the speaker is mounted, large enough to
provide baffling for the lowest frequency
to be reproduced. In many auditoriums,
however, proper distribution of sound can-
not be secured without directional baffles,
or trumpets, to point the sound toward
locations otherwise "dead" and away from
locations where it is not desired, particu-
larly reflecting surfaces likely to cause echo
or excessive reverberation. Directional
trumpets or baffles are now also used for
high-frequency speakers or tweeters, clus-
ters of small trumpets operated by a single
My New Deluxe
HEAVY PROJECTOR BASE
16" and 18" Magazines
FOR SIMPLEX
Meeting With Big Success
(Ask Me Why)
Manufactured By
EDW. H. WOLK
1018 S. Wabash Ave.
Chicago, Illinois
NEW MACHINE PARTS
FOR
SIMPLEX, POWERS OR KAPLAN
Shafts, Rollers, Sprockets or Sears, Old
Machines Reconditioned with New Parts by
Skilled Mechanics.
All work and goods guaranteed
Manufactured by
Motion Picture Machine Company
3110 West Lisbon Avenue
Milwaukee, Wisconsin
SELL TO THEATRE SUPPLY DEALERS ONLY
Send for catalogue, prices and terms
tweeter being favored. These arrange-
ments secure better distribution of the high
frequencies, which have a normal tendency
to travel in straight lines, over-supplying
some seats and missing many others en-
tirely. Clusters of directional baffles ap-
plied to the tweeters correct this tendency.
Atlas Sound Corporation, 1451 39th Street, Brooklyn,
N. Y.
The Ballantyne Co., 219 No. 16th St., Omaha, Nebr.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, 111.
Electro-Acoustic Products Company, 2131 Bueter Road,
Ft. Wayne, Ind.
Fox Sound Equipment Corporation, 3120 Monroe Street,
Toledo, O.
Jensen Radio Manufacturing Company, 6601 S. Lar-
amie Avenue, Chicago, 111.
Lansing Mfg. Co., 6900 McKinley Ave., Los Angeles,
Calif.
Motiograph, Inc., 4431 W. Lake Street, Chicago, 111.
Operadio Manufacturing Company. St. Charles, 111.
Pacent Engineering Corporation, 79 Madison Avenue,
New York, N. Y.
Racon Electric Company, Inc., 52 E. 19th Street, New
York City.
RCA Manufacturing Company, Inc., Photophone Divi-
sion, Camden, N. T.
The Rola Company, 4250 Hollis Street, Oakland, Calif.
Sales on Sound Corp., 636 Eleventh Ave., New York
City.
Wholesale Radio Service Co., Inc., 100 Sixth Avenue,
New York City.
Wright -DeCoster, Inc., 2233 University Avenue, St.
Paul, Minn.
SPLICERS, FILM
splicers are needed in
every theatre to repair film breaks, edit
newsreels, etc. They are mechanical de-
vices that hold the ends to be united, firmly
in place while the cement is applied and
while it hardens.
Andre DeBrie, Inc., 115 W. 45th Street, New York
City.
Bell & Howell Company, 1801 Larchmont Avenue,
Chicago, 111.
Herman A. DeVry Corporation, 1111 Armitage Ave.,
Chicago, III.
Griswold Machine Co.. Port Jefferson. N. Y.
Neumade Products Corporation, 427 W. 42nd Street.
New York City.
Rosco Laboratories, 367 Hudson Avenue, Brooklyn.
N. Y.
STAGE LIGHTING EQUIPMENT
MODERN STAGE lighting
equipment is readily available to meet any
production requirement. It includes strip
lights, footlights, proscenium strips, border
lights, spotlights, floodlights and stage ef-
fect apparatus of all kinds.
Frank Adam Electric Company, 3650 Windsor Avenue,
St. Louis, Mo.
Belson Manufacturing Company, 800 S. Sibley Street,
Chicago, III.
Best Devices Company, 10516 Western Avenue, Cleve-
land.
Brenkert Light Projection Company, 7348 St. Aubin
Avenue, Detroit, Mich.
Canitol Stage Lighting Co., 527-529 W. 45th St., New
York City.
Carpenter Mfg. Co., Sidney & Erie Sts., Cambridge,
Mass.
Century Lighting Equipment, Inc.. 419 W. 55th Street,
New York City.
Chicago Cinema Products Company, 1736-1754 N.
Springfield Avenue, Chicago. III.
C. W. Cole & Company, Inc., 320 E. 12th Street, Los
Angeles. Calif.
Curtis Lighting Company. Inc., 1123 W. Jackson
Boulevard. Chicago, HI.
Day-Brite Lighting, Inc.. 5401 Bulwer Avenue, St.
Louis, Mo.
Display Stage Lighting Company, Inc., 442 W. 45th
Street. New York City.
GoldE Manufacturing Co., 1214-22 W. Madison Street,
Chicago. 111. Page 43.
Hub Electric Company, 2219-29 W. Grand Avenue.
Chicago, 111.
Kliegl Brothers, 321 W. 50th Street. New York City.
Major Equipment Company, 4603 Fullerton Avenue.
Chicago, 111.
C. I. Newton Company, 253 W. 14th Street, New
York City.
Reynolds Electric Company, 2650 West Congress
Street. Chicago. 111.
Ward-Leonard Electric Company, 37 South Street,
Mt._ Vernon, N. Y.
Westinghouse Electric & Manufacturing Company,
East Pittsburgh, Pa.
STAGE RIGGING AND HARDWARE
THESE INCLUDE blocks
and pulleys, counterweights, arbors, belay-
ing pins, cleats, curtain tracks, keystones,
pin rails, pin wire, sand bags, manila rope,
wire rope, rope locks, trim lamps, carriers,
rigging, steel curtains — unlimited profu-
sion of apparatus is available to secure a
smooth, attractive performance.
Arvee Equipment Company, 3737 Cass Avenue, St.
Louis, Mo.
Automatic Devices Company, 737 Hamilton St., Allen-
town, Pa.
Bruckner-Mitchell, Inc., 132-134 W. 24th Street, New
York City.
J. H. Channon Corporation, 1455 West Austin Avenue,
Chicago, 111.
J. R. Clancy, 1010 West Belden Avenue, Syracuse,
N. Y. Page 24.
Peter Clark, Inc., 544 W. 30th Street, New York City.
Charles H. Kenney Studios. Inc., 112 West 44th Street,
New York City.
N. C. Nussbaumer, 2921 West Van Buren Street,
Chicago, 111.
Vallen, Inc., Akron, O.
Yale & Towne Manufacturing Company, Stamford,
Conn.
STEREOPTICONS
instruments mounting
incandescent or arc lamps for the projec-
tion of lantern and effect slides are avail-
able in single, double and triple dissolving
types that permit striking effects and novel-
ties in entertainment. The simpler models,
some with color wheels, can be obtained at
very moderate prices.
Bausch & Lomb Optical Co., Rochester, N. Y.
Best Devices Company, 10516 Western Avenue, Cleve-
land, O. Page 26.
Brenkert Light Projection Co., 7348 St. Aubin Ave.,
Detroit, Mich.
Chicago Cinema Products Company, 1736-54 North
Springfield Avenue, Chicago, 111.
Herman A. DeVry Corporation, 1111 Armitage Ave.
Chicago, 111.
GoldE Manufacturing Company, 1214-22 W. Madison
St.. Chicago, 111. Page 43.
Kliegl Brothers, 321 W. 50th Street, New York Citj.
TAKEUPS, FILM
film takeups are me-
chanical devices for effecting proper wind-
ing of the film upon the reel in the takeup
(lower) magazine during projection, with
tension on the film kept in adjustment as
the amount of the rewound film increases.
Clayton Products Company, 31-45 Tibbett Avenue,
New York City.
GoldE Manufacturing Company, 1730 North Damen
Avenue, Chicago, HI.
International Projector Corp., 92 Gold Street, New
York. N. Y.
Sam Kaplan Manufacturing & Supply Company, 729
Seventh Avenue, New York City.
Motiograph, Inc., 4431 W. Lake Street. Chicago, III.
UNIFORMS
theatre prestige em-
phasized through service, is greatly en-
hanced by costumes worn by attendants.
Uniforms should be made to individual
measurements to assure perfect fit and
neatness at all times. Catalogues are avail-
able containing appropriate suggestions as
to proper styles for each class of personnel,
and as to summer and winter fabrics.
S. Appel & Co., 18 Fulton Street, New York City.
Page 31.
Hoover Manufacturing & Sales Corp., 251 W. 19th
Street, New York City. Pa°fe 71.
Maier-Lavaty Company, 2139 Lincoln Avenue, Chicago,
111.
Reversible Collar Company, 111 Putnam Avenue,
Cambridge, Mass.
UPHOLSTERING MATERIALS
manufacturers of audi-
torium seating, and furniture for lobbies,
fovers and lounges can supply upholstery
72
Better Theatres
coverings in a great variety of materials,
patterns and colors, but the hard usage
such furnishings normally get in the thea-
tre makes durability a prime consideration.
Among the better fabrics suited to audi-
torium chairs are mohair (which is obtain-
able in the low-pile type used in automo-
biles, as well as in luxurious deep piles)
and velour. Imitation leather (which, as
produced today, is indistinguishable from
real leather to most people) is also well
adapted to auditorium chairs. It is also
suited to other theatre furniture, particu-
Adler Sign Letter Co 64
Signs, Directional (7 1 ), Letters, Attraction
Board (64), Marquees (65), Signs (Elec-
tric) for Theatre Name (70).
Altec Service Corp 22
National sound service organization.
American Seating Co 3
Chairs, Theatre (56).
Amperite Co 24
Amplifiers (54), Microphones (66).
Anemostat Corp. of America 21
Acoustical Products and Engineering
(52), Air Conditioning and Ventilating
Equipment (53).
Appel & Co., Inc., S 31
Uniforms (72).
Artlcraft Sign Co., The 65
Signs, Directional (71), Letters, Attraction
Board (64), Marquees (65), Signs (Elec-
tric) for Theatre Name (70).
Ashcraft Mfg. Corp., C. S 34
Condensers, (Lenses) (57), Effect Ma-
chines (59), Lamps, High-Intensity (61),
Lamps, Low-Intensity (62), Rectifiers and
Power Units (68), Reflectors, Projection
Arc (69), Stereopticons (72).
Atlantic Mercantile Corp 26
Upholstering Materials (72).
Automatic Devices Co 58
Curtain Control Machines (58), Motor
Generators (66), Curtain Tracks (58).
Baker Ice Machine Co.. 51
Air Conditioning and Ventilating Equip-
ment (53).
I Baldor Electric Co 33
Rectifiers and Power Units (68).
Ballantyne Co., The 46
Amplifiers (54), Lamps, Low-Intensity
(62), Rectifiers and Power Units (68),
Soundheads (71).
Bausch & Lomb Optical Co 41
Condensers (Lenses) (57), Lenses, Pro-
jection (62), Lens Assemblies, Sound
(64), Reflector, Projection Arc (69),
Stereopticons (72).
Best Devices Co 26
Carbon Savers (56), Stereopticons (72).
Bodelson & Co 30
Distributor of Theatre Equipment and
Supplies on Mail-Order Plan.
Brenkert Light Projection Co.
Second Cover
Condensers (Lenses) (57), Effect Ma-
chines (59), Lamps, High-Intensity (61),
Lamps, Low-Intensity (62), Rectifiers and
Power Units (68), Reflectors, Projection
Arc (69), Stereopticons (72).
larly that in men's lounges, although in
white or gay colors it has been effectively
employed for women's lounges as well.
Wool weaves in colorful patterns, rayon
and damask are among upholstery coverings
well suited to lobby, foyer and lounge fur-
niture.
Associated Fabrics Corporation, 723 Seventh Avenue,
New York City.
Atlantic Mercantile Co., 109-123 West 64th Street,
New York City. Page 26.
L. C. Chase & Company, 295 Fifth Avenue, New
York City.
Collins & Aikman Corporation, 200 Madison Avenue,
New York City.
Chicago Expansion Bolt Co. 30
Anchors for Chairs (54).
Clancy, Inc., J. R 24
Curtain Control Machines (58), Curtain
Tracks (58), Curtains, Fireproof (58),
Horn Lifts and Horn Towers (61), Stage
Lighting Equipment (72), Stage Riqging
and Hardware (72).
Continental Electric Co 32
Photoelectric Cells (66).
Da-Lite Screen Co., Inc 71
Screens (70).
Dayton Safety Ladder Co 60
Ladders, Safety (61).
Dominion Theatre Equipment Co., Ltd. 45
Distributor of Theatre Equipment and
Supplies on Mail-Order Plan.
Eastern Seating Co 30
Chairs, Theatre (56), Chair Refinishing
Materials (56).
F & Y Building Service 46
Building contractors and architects.
Falk Glass Products Co 32
Letters, Attraction Board (64).
Fish-Schurman Corp 57
Condensers (Lenses) (57), Lenses, Pro-
jection (62), Lens Assemblies, Sound
(64), Reflectors, Projection Arc (69),
Stereopticons (72).
Forest Manufacturing Corp 69
Rectifiers and Power Units (68), Change-
overs (57).
Garver Electric Co 66
Mazda Regulators (66), Rectifiers and
Power Units (68).
General Seating Co 33
Chairs, Theatre (56), Chair Fastening
Cement (56), Chair Refinishing Materials
(56).
Goldberg Bros 26-60-72
Reels (69), Rewinders, Film (70).
GoldE Manufacturing Co 43
Changeovers (57), Lights, Spot and Flood
1 ( 64 ) , Projector Parts (67), Stereopticons
(72).
Hertner Electric Co., The 66
Motor Generators (66).
Heyer-Schultz, Inc 34
Reflectors, Projection Arc (69).
Heywood-Wakefield Co 25
Chairs, Theatre (56).
Hoover Mfg. & Sales Co 71
Uniforms (72).
Continental Detergent Sevice Company, Inc., 44 Hud-
son Street, New York City.
Fuerstenberg & Co., 212 South Market Street, Chi-
cago, 111.
B. F. Goodrich Company, Akron, O.
Ronald Grose, Inc., 515 Madison Avenue, New York
City.
A. Hoenigsberger, 149 No. Wacker Drive, Chicago,
111.
Laine Hughes Corporation, 192 Lexington Avenue,
New York City.
Charles H. Kenney Studios, Inc., 112 West 44th Street,
New York City.
The Orinoka Mills, 833 Market Street, Philadelphia,
Pa.
The Pantasote Company, Inc., 250 Park Avenue, New
York City. Page 33.
Union Fibre Company, Inc., Winona, Minn.
John Zimmermann & Sons, Erie and Castor Avenues,
Philadelphia, Pa.
Hurley Screen Corp 33
Screens (70).
I. T. A. Corp 58
Distributor of Theatre Equipment and
Supplies on Mail-Order Plan.
Ideal Seating Co 55
Chairs, Theatre (56).
Ilex Optical Co 34
Lenses, Projection (62).
International Projector Corp.. .Third Cover
Mazda Regulators (66), Projectors, Por-
table (67), Projector Parts (67), Projec-
tors, Standard Theatre (67), Rectifiers
and Power Units (68), Reflectors, Pro-
jection Arc (69), Rewinders, Film (70),
Sound Equipment, Complete (71).
International Register Co 28
Cutout Machines (58).
International Seat Corp 20
Chairs, Theatre (56).
Jackson & Co., Inc., O. W. 61
Floor Surfacing, Composition (60).
Johnson Fare Box Co. 30
Change Makers (57).
Kaplan Mfg. & Supply Co., Inc., Sam 68
Projectors, Standard Theatre (67), Projec-
tor Parts (67).
Kneisley Electric Co 70
Rectifiers and Power Units (68), Reflec-
tors, Projection Arc (69), Reflector
Shields (69).
Kliegl Bros 66
Lighting Fixtures and Decorative Lighting
(64), Stage Lighting Equipment (72),
Signs, Directional (71), Condensers
(Lenses) (57), Effect Machines (59),
Dimmers (58), Footlights (60), Lamps,
Incandescent for Theatre Lighting (62),
Lights, Spot and Flood (64).
Lavezzi Machine Works 70
Projector Parts (67).
Libbey-Owens-Ford Glass Co.,
Vitrolite Division 5
Architectural Materials, Decorative (56).
McAuley Mfg. Co., J. E 39
Condensers (Lenses) (57), Effect Ma-
chines (59), Lamps, High-Intensity (61),
Lamps, Low-Intensity (62), Rectifiers and
Power Units (68), Reflectors, Projection
Arc (69), Stereopticons (72).
Motion Picture Machine Co 72
Projector Parts (67).
National Carbon Co., Inc 4
Carbons, Projection (56).
(CONTINUED ON NEXT PAGE)
Index fro Advertisers with cross-reference to The Buyers' Index
The page number opposite the name of the advertiser refers to page on which the advertisement appears. The
equipment manufactured by the advertiser is named immediately below his name, with the number (in paren-
theses) of the page on which the equipment is described in The Buyers' Index. Distributors are so indicated.
April 2, 1938
73
BETTER THEATRES
CATALOG BUREAU
Detailed information concerning products listed will be sent to any theatre
owner, manager, architect or projectionist. Fill in coupon below and mail.
Readers will find many of the products listed are advertised in this issue.
Acoustic materials
Advertising novelties
Air filters
Air conditioning, complete
Air system control
Air washers
Amplifiers
Amplifier tubes
Architectural materials
(specify purpose for which
material is wanted)
Automatic curtain control
B
Batteries, storage
c
Carbons
Carpets
Carpet cushion
Chairs, theatre
Change makers
Changeable letters
Changeovers
Cleaners, vacuum
Cleaning equipment,
mechanical
Clocks, show-time
Color hoods
Cutout machines
Dimmers
Disinfectants
Drain pipe, cleaners
E
Effect machines
Electric signals and controls
Emergency lighting plants
Exciter lamps
Exploitation, mechanisms
Film splicing devices
Fire prevention devices,
projector
Fire extinguishers
Flashers, electric sign
Flood lighting
Floor cleaners
Floor surfacing materials
Fountains
Frames, lobby display
Furniture, lobby and lounge
Grilles, ventilating
Fans, ventilating
Film rewinders
H
Hearing aids
Heating systems
Horns
Ladders, safety
Lamps, incandescent
projection
Lamps, projection arc
Lenses
Lighting, emergency
Lighting, decorative
Lifts — organ, orchestra
M
Marquees
Mats and runners
Microphones
Motor-generators
Motors (specify purpose)
Music stands
Organs
P
Paints, lacquers, etc.
Perfumers
Photo-electric cells
Portable projectors
Portable sound equipment
Projectors, motion picture
Public address systems
Rectifiers
Reflectors, projection arc
Reflector shields
Regulators, mazda
Reels
Rewinders, film
Rheostats
Safes, office
Screens
Screen masks and modifiers
Screen resurfacing service
Seat covers
Signs, directional
Signs, theatre name
Shutters, projection port
Soundheads
Speakers
Splicers, film
Stage lighting equipment
Stage rigging
Stereopticons
Switchboards
Tickets
Ticket booths
Ticket destroyers
Ticket issuing machines
Transformers
U
Uniforms
Upholstery fabrics
Vacuum cleaners
Vending machines
Ventilating systems
[4-2-38]
"BETTER THEATRES" DIVISION, Motion Picture Herald,
Rockefeller Center, New York
Gentlemen: I should like to receive reliable information on the following items:
Remarks (or any items not listed above):
(Refer to items by name, as listed above)
6
7
8
9
10
Name
State .
Theatre City
Seating Capacity.
74
PRESS OF
C. J. O'BRIEN. INC.
NEW YORK
INDEX TO ADVERTISERS
[CONTINUED FROM PAGE 73]
National Theatre Supply Co 3
Distributor of all types of theatre equip-
ment with branches in all key cities.
Pantasote Co., Inc., The 33
Chair Finishing Materials (56), Upholster-
ing Materials (72).
Peabody Seating Co 45
Charis, Theatre (56).
Pittsburgh Plate Glass Co 19
Architectural Materials, Decorative (56).
Projection Optics Co., Inc 43
Condensers (Lenses) (57), Lenses, Pro-
jection (62), Lens Assemblies, Sound
(64), Reflectors, Projection Arc (69),
Stereopticons (72).
Radio-Mat Slide Co., Inc 26
Slides, Projection (71).
Rainbow Color Co 46
Complete supplies for poster artists.
RCA Manufacturing Co., Inc.
Fourth Cover
Amplifiers (54), Projectors, Standard
Theatre (67), Photoelectric Cells (66),
Public Address Systems (68), Sound
Equipment, Complete (71), Soundheads
(71).
Reynolds Manufacturing Co 54
Air Conditioning and Ventilatinq Equip-
ment (53).
Robin, Inc., J. E 43
Designer of Robin Imperial Generator
and Manufacturers' Representative.
Roman Art Co., Inc 45
Lighting Fixtures and Decorative Light-
ing (64).
Sangamo Electric Co 32
Flashers (60).
Sprincin & Co., Albert 31
Clocks, Show-Time (57).
Strong Electric Corp., The 63
Condensers (Lenses) (57), Effect Ma-
chines (59), Lamps, High-Intensity (61),
Lamps, Low-Intensity (62), Rectifiers and
Power Units (68), Reflectors, Projection
Arc (69), Stereopticons (72).
Taylor Air Conditioning Co 59
Air Conditioning and Ventilating Equip-
ment (53).
Trimm Radio Manufacturing Co 32
Amplifiers (54), Hearing Aids (61).
U. S. Air Conditioning Corp 29
Air Conditioning and Ventilating Equip-
ment (53).
Union Carbide & Carbon Corp. 4
Carbons, Projection (56).
Weber Machine Corp 67
Projectors, Standard Theatre (67), Sound
Equipment, Complete (71), Soundheads
(71).
Westinghouse Electric & Mfg. Co.. . 27
Motor-Generators (66), Photoelectric
Cells (66), Air Conditioning and Ven-
tilating Equipment (53), Architectural
Materials, Decorative (56).
Wolk, Edw. H.. . . 72
Projector Parts (67).
Worthington Pump & Machinery
Corp., Carbondale Div 53
Air Conditioning and Ventilating Equip-
ment (53).
Better Theatres
STAR
IS HERE!
Simplex E-7— the greatest
single contribution in the
presentation of BETTER
pictures in the history of
motion picture projection.
SEE THE NEW SIMPLEX E-7 ON DISPLAY
AT ALL BRANCHES OF THE NATIONAL THEATRE SUPPLY COMPANY
Modern Martini Theatre, Galveston,
Texas, profits with modern RCA
Magic Voice of the Screen
Join the parade to RCA MAGI
THE SCREEN —and watch your "takes" go up!
Any theatre —regardless of size can have this better
sound— at a cost designed to meet its budget
FROM the bright lights of a thou-
sand Broadways to the smallest
towns of the land — the swing is to
RCAPhotophone's Magic Voice of
the Screen. Because exhibitors now
know that better sound means better
box office — and that this equipment
means better sound.
Remember — the RCA Magic
Voice of the Screen is built by the
world's leading sound organization.
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I
HE MAGIC VOICE OF THE SCREEN
RCA MANUFACTURING CO., INC., CAMDEN, N. J. • A SERVICE OF THE RADIO CORPORATION OF AMERICA
II
MOTION PICTURE PROD „ &
DIST. OF AMERICA,
23 W. 44TH ST , ,
NEW YORK,
N. Y.
In picture
ERALD
VOL 131, NO, 2
BATTLE ROYAL OF WORDS
BUFFETS BLOCK SALES BILL
FCC CALLS FILMS NONE OF
PHONE COMPANY'S BUSINESS
WARNERS DEFEAT KLAN IN
BLACK CROSS COURT FIGHT
ADMISSION PRICES STAY
ATTHEIR FIVE YEAR LEVEL
HALF OF STORIES BOUGHT
IN MONTH ARE ORIGINALS
U.S. SUPREME COURT HEARS
DALLAS ANTI-TRUST CASE
APRIL 9, 1938
Entered as second-class matter January 12. 1931. at tin- Post Officii at Men) Yuri, V. ) , under thi
March 3, 1H79. Published weekly by Qnii/tey Publishing Co.. Inc., at 1270 Sixth Avenue, Kockrfellei I
New York. Subscription, $3. (JO a year. Sinule copies. 25 cents. All contents copyriuht 1938 by (Jioylcy
APRIL 16
TH
Easter
un-Day!
Fun — and such stars! Fun — and some music! Fun — and what
laughs! Fun for you when the season's biggest holiday crowd
pours out for the release of Warners' gayest holiday show!
VERY HAPPY
EASTER
NEWS
■ First engagement of 'Over The
Wall* held over {Strand N. Y.)l 29 new holdovers
for Bette Davis in 'Jezebel'! (Did you see it on the
cover of 'Time' and in the 4 pages of 'Life' last week?)
IT'S A "LOMBARDMENT OF LAUGHS"
(WincheU!)
-THE WAY THAT
W CAROLE f w
Lombard
GOES FOR
Uravet
with
d0l
with
RALPH BELLAMY
ALLEN JENKINS • ISABEL JEANS • MARIE WILSON
MARCIA RALSTON • A MERVYN LeROY PRODUCTION
Screen Play by Herbert Fields and Joseph Fields • Additional Dialogue by Irv Brecher • From the Play,
"Return Engagement," by Nancy Hamilton, James Shute and Rosemary Casey • A First National Picture
With words and music by Rodger s and Hart!
"HOW CAN YOU FORGET" . . . "THERE'S A BOY IN HARLEM"
Remember ^ the Stars !... Remember ^jj the Date !... Remember |jf To Start Your Campaign
Now!. . . Remember Eg! thaf¥X T\ "Tl IVTTT^ Tfc "Tfc /^A O Produced It!
WARNER BROS.
4fc
MOTION PICTURE HERALD
MARTIN QUIGLEY, Editor-in-Chief and Publisher
VOL. 131, NO. 2
OP
April 9, 1938
WALLS OF EMPIRE
IN Britain's new Cinematograph Films Act the motion picture
industry of America faces a new and higher wall of empire
— and a new world map.
As nearly as it may be said in a word, Britain has doubled
the price of access to her screens for Hollywood.
Importantly, too, this British enactment will be example and
precedent and inspiration to the rest of the world. The inter-
national map of the screen is never to look the same again.
Effects upon American production are likely to be consider-
able and to be of importance to the American exhibitor.
Just now in internal conferences the American industry is
being led to hope that it may get further and effective con-
sideration for amelioration of the new quotas in the new gen-
eral trade treaty now in the conversational stage between
Washington and London.
About the treaty we are yet to see.
T is true that Mr. Cordell Hull and others in Washington
have given evidences of a most friendly attitude toward the
American film industry. There is in some appreciative quar-
ters recognition of the fact that the films have achieved a
broad, even if incidental, service of promotion abroad of
American merchandise. Britain, however, has noticed that, in
Parliament.
Also when it comes to treaties and foreign trade agree-
ments, one must remember that over a year ago an advan-
tageous deal made with Italy was repudiated in Rome while
the story was being told in Hollywood.
And speaking of Washington, the government's broad rec-
ord of the last several years does not promise much of motion
picture friendship. Indicative attitudes appeared, just when
the Blue Eagle was hatching, in testy remarks from the White
House about the salaries paid to juvenile stars in Hollywood.
Since then the most of what the motion picture has heard from
Washington has been concerned with projects for restrictive
and "regulative" legislation.
Certainly we have from Washington no semblance of the
sort of aggressive interest in this great and basically American
industry that is observable in the governmental appreciations
of the screen in other lands, and so conspicuously in Great
Britain, making its picture interests the subject of such special
protective and promotional legislation.
WITHIN the industry it would seem that there might
have been now and then some constructive advice
from those entrusted with the outposts with respect
to several considerations of foreign trade. For instance, there
has been and continues yet, for a brief spell probably, a
"situation" in Spain. Italy and Germany, with film plans of
their own, have been doing things which might be called in a
certain sense very "practical" in the Spanish situation. When
the peace comes it will be those nations that share in the trade
arrangement, and the United States will be about where it
stood in Spanish trade esteem for the decade after the Span-
ish-American war. Through the current struggle all that the
American screen has had bearing on the situation has been
from militants of the leftist fringe offering their propaganda.
A slight recognition of the fact that there is a General Franco
and an insurgent side would probably prove no handicap, but
such material will not be available.
THE motion picture is trade merchandise. It must share
the fate of other American industries and their products
in international relations, but it does have, if it but might
use it, self-contained power of expression. The motion picture
can do something about itself. Before it does, however, it
must intensify its institutional consciousness, and conscience.
The game is on a big board.
Mr. Herbert Hoover, speaking before the Council on For-
eign Relations last week, made some highly relevant remarks,
under the heading of trade barriers.
" . . . the old-fashioned tariff plays but a minor part.
The infinitely more potent system of quotas, exchange re-
strictions, and internal control of the buyer, erect a solid
wall against imports. . . . When ive examine these barriers
we find they have developed both offensive and defensive
characteristics. Their main purpose is to force self-suffi-
ciency in internal production . . . when governments un-
dertake planned economy by managed currency, production,
wages and prices they must also control both imports and
exports. . . ."
Plainly enough if there is a job to be done for the American
motion picture industry, it must look to Washington for it,
from this point onward.
HE British quota and attendant regulations are specifically
addressed at transferring Hollywood expenditures to
England, to the employment of British labour, and, less
directly, to the British coloration of more of the screen ex-
pression to the screen world. Conditions being just what they
are today in employment and production activity in Hollywood,
there is a deal to think about, and a very great deal to be
done on the subject of international relations.
And while the broad problem is overseas, by reason of the
influences at home the Cinematograph Films Act becomes a
subject of most immediate concern to the American motion
picture exhibitor.
The preponderance of the screen merchandise offered in
American theatres is the product of a system of operation and
a set of standards supported by an international market.
While it is not a strictly accurate generalization it may be
\Continued on following page, bottom of column 1]
8
MOTION PICTURE HERALD
April 9 , 1938
This Week
Neely Arguments
Arguments over the practicability of the
Neely anti-block booking and anti-blind
buying bill reached new heights this week
when Sidney R. Kent, president of Twen-
tieth Century-Fox, and Abram F. Myers,
general counsel for Allied States Associa-
tion, exchanged letters. Each elaborated on
previous statements, Mr. Kent holding his
ground on the contention that the bill should
not be enacted and Mr. Myers taking the
opposite stand. Ed Kuykendall, president of
the Motion Picture Theatre Owners Asso-
ciation, also entered the controversy by is-
suing an announcement that, under provi-
sions of the bill, exhibitors, in addition to
distributors, could be penalized for violations.
All angles of the controversy are discussed
in a story starting on page 12.
Concedes Film Seizure
Henry Pearlman, attorney for Jewel Pro-
ductions, this week announced that he has
agreed to issuance of a warrant under which
the United States collector of customs will
take possession of the positive print of "Sci-
ence of Mankind," imported from Austria
two years ago.
The print was admitted through customs,
but when the negative arrived in February,
1937, under the title of "Mysteries of Sex,"
it was seized by customs officials.
If the Government is sustained in federal
court, Lamar Hardy, United States district
attorney, will sue to have the print de-
stroyed on the ground that it is obscene. A
separate action, Mr. Pearlman said, would
be required for destruction of the negative.
FOR REFERENCE
r— i T/^ r I s 1
CU 1 1 Of 1 d 1
psrio
rayc
7
/
This Week in Pictures
Page
10
Box Office Champions
Page
18
The Hollywood Scene
Page
33
In the Cutting Room
Page
35
Release Chart
Page
59
Managers' Round Table
Page
51
Showmen's Reviews
Page
40
Asides and Interludes
Page
39
In the Courts
Page
36
Deaths
Page
36
In the Newsreels
Page
44
Short Subjects on Broadway
Page
30
Technological
Page
69
What the Picture Did for Me
Page
45
Letters from Readers
Page
44
Book Reviews
Page
44
Code for Advertising
The United States Chamber of Com-
merce's national headquarters at Washing-
ton issued a report Tuesday for stimulating
self-regulation of advertising by business
groups and industries.
The Chamber's report is in two parts, one
dealing with methods used by trade asso-
ciations in reviewing advertising, the other
pertaining to plans for governing advertis-
ing by merchants in individual communities.
The Chamber's plan for control of adver-
tising by self-regulation follows by eight
years the adoption of self-regulation of ad-
vertising by the motion picture industry,
with the establishment of the Advertising
Advisory Council by the Motion Picture
Producers and Distributors of America in
June, 1930.
Fight on Rentals
The rentals committee of the Cinemato-
graph Exhibitions' Association which has
been negotiating with a similar committee
of the Kinematograph Renters' Society to-
ward a solution of the grading and rentals
dispute on Wednesday voted to recommend
the CEA general council take immediate and
drastic action in retaliation for what it
claimed was the distributors' insistence on
continuing their system of grading films.
Plans for the retaliation campaign were left
secret, but the exhibitors were confident of
weakening the distributor resistance and
were hopeful of splitting the KR's ranks.
The division followed weeks of discussion
of the "A" and "B" film system.
Other London nezvs on page — .
WALLS OF EMPIRE
An Editorial
[Continued from preceding page]
said that Hollywood has been paying its
costs at home in America and making its
profits in the export markets.
This has long been an inevitably im-
portant influence on many aspects of pro-
duction, its personnel, its material and its
technique. The art, by reason of pursuit
of world markets, has grown up as an inter-
national art, with broad opportunities, but
also restricted by a maze of nationalistic,
racial and sectional restrictions.
In general it is probable that the mo-
tion picture is a better product by reason
of its nurture by a world market. However,
it is entirely possible that production ad-
dressed solely at the home market might
enjoy opportunity more acutely to address
itself to that market, to do a better in-
tensive Job.
Intensive may be a new word in Holly-
wood— which has been so grandiosely ex-
tensive these many years.
Clearly enough, product made without
the nourishment of a substantial world
market must either cost the American
studio less or the American exhibitor more.
AAA
20th CENTURY-FOX PUTS
CODE IN CONTRACT
SHOWMEN of intelligence and good
intent must view with special approval
the provision of the new season ex-
hibition contracts of Twentieth Century-
Fox Film Corporation prohibiting the show-
ing of its pictures on double bills, with films
not approved by the Production Code
Administration.
This declaration of policy is an important
emphasis on the continuing, and growing,
necessity for the safeguarding of the screen
against destructive invaders and their quick-
and-dirty money wares.
The procedure is also an effective ex-
ample of consistency of an order that one
might wish could be so general and usual
in the show world that it would occasion
no comment.
The large gains that have been made
for the industry of the motion picture by
the application of the Production Code
and its standards can only be maintained,
and built upon, by carrying its works
through to the consumer in the theatre,
for It was there that the conditions lead-
ing up to the crisis which empowered the
code arose.
Primarily the Twentieth Century-Fox ac-
tion is enterprise — it is also important
example.
April 9, 193 8
Radio Regulations
William S. Paley, president of the Colum-
bia Broadcasting System, denounced the
Federal Communication Commission's sys-
i tem of renewing radio licenses each six
I months when he submitted his annual report
to stockholders this week. He termed the
| practice unfair and unwise. Mr. Paley
also contended that Federal regulation or
censorship of broadcasting was unneces-
sary. The week also brought out the fact
that leaders of the Academy of Motion
Picture Arts and Sciences are considering
an expansion move to include the servicing
of the radio industry.
Both developments are discussed in de-
tail on page 30.
Further Delay
Federal Judge William Bondy Monday
granted a further adjournment of three
weeks of hearings on the RKO reorgani-
| zation plan when he was advised by H. C.
Rickaby, attorney for Atlas Corporation,
; proponent of the plan, that negotiations with
RKO creditors on amendments had not been
completed.
Mr. Rickaby informed the court that a
substantial number of unsecured creditors
had indicated at a creditors' meeting late
last week that they would not approve the
proposed amendments affecting their claims
and that, as a result, it had been found nec-
essary to begin a modification of the plan
from a new approach.
Telephone Report
One of the important features of the Fed-
eral Communications Commission's prelimi-
nary report on its investigation of the
j American Telephone and Telegraph Com-
pany was its insistence that the company
should divest itself of all interest in non-
communication activities. The document,
which Walter S. Gilford, A. T. & T. presi-
dent, said was "unfair and one-sided," pro-
posed close Government supervision of the
system's policies and management as well
as drastic reduction of rates.
Details on page 14.
I Dallas Appeal
Arguments began in the United States
supreme court on an appeal filed by distrib-
utors and the Texas Interstate circuit from
a circuit court decision which held they had
violated anti -trust laws by incorporating re-
strictions in license contracts on admissions
and double features. The distributors and
, the circuit held the restrictions were al-
lowable under the terms of the copyright
law.
See page 20.
MOTION PICTURE HERALD
London Conferences
London became the scene of conferences
on the future plans and policy of United
Artists this week as four of the five owner-
directors met there. Charles Chaplin,
although not present, was represented by
Edward Raftery, a member of the legal
firm of O'Brien, Driscoll and Raftery, coun-
sel for United Artists. In Hollywood, the
stockholders and directors of Selznick In-
ternational convened for their annual meet-
ing and were informed by John Hay Whit-
ney, chairman, that the company will con-
tinue in the field of independent production.
No plans are under consideration at pres-
ent, he said, for any change in distribution.
Mr. Whitney was reelected chairman and
David O. Selznick president.
Mary Pickford, on her arrival in London,
said she was considering production of "The
Bat" in conjunction with Alexander Norda.
The Klan Loses
The Ku Klux Klan has lost its fight
against Warner Brothers for infringement
of U. S. Copyright laws, in an Atlanta fed-
eral court case based on the Klan's conten-
tion of violation by Warners because the
producer used the Klan's "Black Cross" on
hooded robes appearing in "Black Legion."
Federal Judge E. Marvin Underwood's
decision is explained on page 24.
MOTION PICTURE HERALD
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3100. Cable address "Quigpubco, New York." Martin
Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
366 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W I, Hope Williams, manager; cable Quigpubco London;
Berlin Bureau, Berlin-Tempelhof , Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau, Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep^
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-shi
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustiftgasse 54,
Vienna VII, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Winther, representative. Member
Audit Bureau of Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Quigley Publications:
Better Theatres, Motion Picture Daily, Teatro al Dfa,
International Motion Picture Almanac and Fame.
9
Dropping Stage Shows
by WILLIAM F. CROUCH
in Chicago
Stage shows, which for years have been
an important part of the amusement offered
patrons of the two largest Balaban & Katz
theatres in the Loop, the Chicago and Ori-
ental, may be discontinued very soon.
The current slump in business has af-
fected these two deluxe theatres along with
other local houses. The cost of the stage
shows has been a big item in the weekly
operating expenditures.
Among the several plans under consid-
eration is abandonment of stage shows at
the Oriental and adoption of a "name" band
policy for a stage attraction at the Chicago,
similar to the stage band policy in the Para-
mount theatre in New York.
The Oriental theatre during the past few
months has had the problem presented by
giving the Chicago theatre the choice of the
"A" pictures and the outstanding stage
names.
B. & K. also has been pruning its staffs
in the various theatres as have other cir-
cuits and independents, though no salary
cuts are planned.
Asks Buying Wait
In a pre-convention statement issued this
week, M. A. Rosenberg, chairman of the Na-
tional Allied meeting, which will be held in
Pittsburgh May 17-19 at the William Penn
hotel, urged exhibitors to sign no contracts
for next year's product until after 1 the con-
vention.
"Notwithstanding a decrease in theatre
grosses from 20 to 35 per cent," he said,
"and the fact that most of the producing
companies are cutting down on their studio
expenses, all of the film distributing com-
panies are demanding as much or more
money for their new product.
The Motion Picture Theatre Owners of
North and South Carolina will hold a sum-
mer convention at Ocean Forest hotel,
Myrtle Beach, S. C, June 26-28.
The Independent Theatres Protective As-
sociation of Wisconsin temporarily has
shelved its convention plans tentatively
dated April 5-6.
Product Plans
Seven new producing or distributing com-
panies appeared in the field ready for opera-
tions in the 1938-39 season as Twentieth
Century-Fox concluded its sales convention
at Kansas City and Paramount announced
its annual product review for April 15th
and 16th in Washington, D. C. Grand Na-
tional added 50 salesmen to its staff to carry
on merchandising for the new season.
Nezvs attendant on the opening of the an-
nouncement season is on page 26.
10
MOTION PICTURE HERALD
April 9 , 1938
Th i s Week
In Pictures
Miss Adriana Coselotti, the voice of Snow White in "Snow
White and the Seven Dwarfs," presents her seven mascots to
the camera in Chicago where she will play a personal appear-
ance engagement at the College Inn.
Q \ OPEYE the Sailorman, on a world tour to greet his fans, Para-
M mount providing the spinach, visits the Guildhall in Plymouth,
England, where he is welcomed by the Lord Mayor. The invin-
cible tar will make personal apearances in large cities throughout the
British Isles and Europe where his cartoon short subjects have made
him popular.
Eddie Le Baron and Jaime Sal-
vador, independent producers of
"Castillos en el Aire," discuss Latin-
American distribution of the film
with H. Alban Mestanza, editor of
"Teatro al Dia," in the offices of
Quigley Publications, New York.
"Castillos" is the first Spanish dia-
logue picture produced independ-
ently in Hollywood.
April 9, 1938
MOTION PICTURE HERALD
II
Left, the late G. R.
Gvalani, member of the
firm of Gvalani Broth-
ers, film distributors in
India and subscription
agents, in India, Burma
and Ceylon, for Mo-
tion Picture Herald.
Mr. Gvalani, only 32 at
the time of his death,
had been connected
with the film industry
in India since 1920 and
was one of the first to
open up the territories
of Sind and Baluchistan.
r
Pre-release Easter item. One of the activities of Hollywood is sup-
plying fan pabulum of the greeting card school of art on all seasonal
pretexts, Thanksgiving with turkey, Christmas with snow and spruces,
St. Valentine's Day with lace and ribbons. It's nice and pretty and as
sweet as boarding school fudge. From this year's Easter output we
have selected this one, which presents Miss llona Massey, M-G-M, in
pink tulle, against a studio sky, a genuine contribution to the glamour
merchandise of the masses.
In appreciation of exploitation efforts for "100 Men and A Girl," Universale
representatives in Japan present a smoking set and a watch to the general manager
and assistant manager of the Toho circuit. Left to right at the presentation in
Universal' s Tokyo office: Al Daff, Universal managing director in Tokyo; G.
Nakatani, general manager for the distributor; M. Nawa, general manager of Toho
and his assistant, N. Oda. The picture was roadshown at the Hibiya Gekijo,
Tokyo, where it broke all house records and stibsequently was released as a single
feature program at double the ordinary admission prices.
W. G. Van Schmus and Norman Bel Geddes,
beloiv, judges in the theatrical division of the
poster exhibition sponsored by Transit Advertisers
in Rockefeller Center, New York, with the win-
ning three sheet, prepared by Joseph Tisman, in
charge of the Warner Brothers poster art depart-
ment.
12
MOTION PICTURE HERALD
April 9 , 1938
MYERS, KENT, KUYKENDALL, EXHIBITORS,
PRESS, NEELY ARGUE BLOCK SALES BILL
Allied Leader, Answering Kent's
Third Statement, Says Twen-
tieth Century- Fox President Is
Giving New Interpretation
Heated arguments over the Neely- Petten-
gill anti-block booking and anti-blind buying
bill, now before Congress, extended this
week from the trade, into Congress and out
into the public prints, where it was sharply
attacked.
Sidney R. Kent, president of Twentieth
Century-Fox Film, reiterated his stand, and
that of his company, in a reply to a "per-
sonal attack" on him by Allied States As-
sociation, prime sponsors of the measure.
The Allied "attack," as so described by Mr.
Kent, came after two previous statements
by the Fox president, in which he declared
the Neely bill would force the sale of com-
pleted pictures only, and at greatly increased
rentals, thereby working such a hardship on
producers and exhibitors alike that many
would be compelled to abandon operations.
In supplementary remarks, Mr. Kent said
he favored an industrywide conference of
all factions to adjust trade practice prob-
lems and set up machinery for adjudicating
future differences.
Allied States, in turn, replied to
Mr. Kent with the assertion that "Allied
leaders have not been greatly concerned
by the claims that the Neely bill would
disturb or destroy the price structure of
the industry because it would entail pric-
ing on the basis of groups less than the
total block." Abram F. Myers, general
counsel for Allied, issued the statement in
its behalf, adding the hope that Mr. Kent
would lead a "harmony" movement to
bring major companies together with ex-
hibitors on trade practices.
The Motion Picture Theatre Owners of
America, competitive with Allied in national
exhibitor organization activities, entered the
argument again this week with a statement,
signed by Ed. L. Kuykendall, president, disclos-
ing a "startling new joker on exhibitors" in the
Neely bill, in the nature of a clause holding ex-
hibitors themselves liable under the "drastic
penalties" of the bill, and not distributors alone,
as is generally understood.
Neely Demands Action
Senator Matthew M. Neely (Democrat, of
West Virginia), let it be known in Congress
that he was irked by the Senate's refusal to
take up his bill when it was reached on the
calendar last March 25th, and again on March
31st. He said he would seek to have it made
the order of business, although he admitted that
consideration by unanimous consent is impos-
sible of achievement.
The Senator's bill last week was introduced
in the House by Congressman Andrew Ed-
miston (Democrat, West Virginia), and was
referred to the Interstate and Foreign Com-
merce Committee, which already has several
measures before it and which so far has given
no indication of its interest in the subject.
From Washington came word Tuesday that
considerable opposition is expected to be of-
fered the bill if it is brought up for considera-
NEWSPAPERS OPPOSE
ADOPTION OF BILL
Criticism of the Neely anti-block
booking bill was voiced this week in
the Pittsburgh Press and in the Lin-
coln Journal-Star.
Editorially, the Lincoln paper com-
mented: "Better we leave block book-
ing alone. . . . Anyone with an ounce
of familiarity with motion picture
production knows how silly and im-
practical this {the bill) is — just like
asking as nebulous a thing as Broad-
way to tell in August the play names,
dialogues and stars to be presented
from that time until August comes
again."
Florence Fisher Parry, writing in
the Pittsburgh paper, declared that the
is "preposterous" and that it "means
closing down the industry. . . ." "The
bill," she charged, "simply doesn't
hold water. It leaks like a sieve."
tion in the Senate. In addition to members
who are against the legislation as such, others
believe that the Senate Interstate Commerce
Committee acted unwisely in reporting the
measure for Senate consideration solely on the
basis of hearings held two years ago.
Attacked by State Units
State exhibitor organizations which this
week attacked the Neely measure included the
Independent Theatre Owners of Kansas, the
Motion Picture Theatre Owners of Connecticut
and the Virginia Motion Picture Theatre
Owners.
"Although the Kansas City independent own-
ers are in desperate need of relief, the Neely-
Pettengill bill would not give the desired re-
sults ; we exhibitors must be assured of a con-
tinuous supply of product . . ." said the organi-
zation in a wire to Congressmen.
Connecticut's MPTO wired Congressmen
that they are convinced the bill "will not ac-
complish any benefits which the proponents
assert" in its behalf.
Virginia telegraphed its disapproval on the
grounds that the bill will increase the cost of
pictures to exhibitors.
Sees "Personal" Attack
Mr. Kent's reply to the "personal attack"
contained in the Allied bulletin was directed
to Mr. Myers personally. "I feel that the arti-
cle implies a personal attack upon me and upon
my good faith which ought not to go unchal-
lenged," Mr. Kent wrote.
He asserted that his carrying of the fight
against the Neely Bill for other distributing
companies was incidental, the main factor be-
ing, he said, that he was acting in what he
considered the best interests of his company.
Mr. Kent denied that his recent letter to ex-
hibitors contained statements contradictory to
those he made before a subcommittee of the
House in hearings held on the Pettingill Bill
in March, 1936. Mr. Kent said:
"It is apparent from a mere reading that
what I said then is not in the least opposed to
what I recently wrote in my communication."
Those portions of Mr. Kent's statements be-
fore the house committee which were included
in the Allied bulletin could also have been used,
Mr. Kent contended, in appealing to exhibitors
for fairness.
"Hundreds of the replies I have received,"
Mr. Kent added, "indicate quite clearly that
they recognize the hypocrisy of the 'moral ar-
guments' advanced in support of the block
booking provisions of the Neely Bill by those
who profess to speak for them.
"I well recall that when you were on the
Federal Trade Commission and holding the
hearing in New York, you tried to get that
trade meeting to adopt a principle of a 35 per
cent differential between what could be paid
for a picture sold in a group and what could
be asked for that same picture individually ;
this in spite of the fact that evidence has been
repeatedly introduced which shows that indi-
vidual pictures like 'The Covered Wagon' have
on occasions brought in more film rental for
the distributor and more profit for the exhibi-
tor than several other motion pictures, and in
some cases almost an entire group.
"It is my firm belief that you, yourself, are
not anxious to kill block booking because you
have always tried to preserve the principle of
the wholesale price attached to the individual
picture. In other words, you want to strangle
block booking on one hand but have the benefit
of a wholesale price on the other.
"Catch Phrase," Says Kent
Mr. Kent took exception to the "very cute
characterization" of "Kent v. Kent," which was
contained in the bulletin and declared that there
was nothing in his statements at the House
committee hearings or in his letter to exhibitors
that justified use of the "catch phrase."
Referring to his opposition to legislative
measures sponsored in the past by Allied, Mr.
Kent said he opposed them on the ground that
they were presented to "ham string" producers
and distributors while giving nothing to inde-
pendent exhibitors along the line indicated by
the sponsors.
"If you are honestly concerned with com-
munity selection of motion picture entertain-
ment as a reason for supporting this bill on
basis of public morals, why doesn't your law
under the same criminal penalties require the
exhibitor to publish this synopsis in the local j
newspaper so that the community can know
just what the picture is before they pay ad-
mission to the theatre to see it?" Mr. Kent
asked.
He added he has repeatedly pointed out that
good product is the one most important factor.
In his supplementary remarks on an industry
conference, Mr. Kent reiterated that he, be-
cause of ill health, is not prepared to take the
leadership. "But I am willing to help behind
the scenes and give such a move as much time
as I can. I would like to see such a move
started. It's something everyone in the business
should support. If someone will step out in
front and have everyone sit around the table
to talk things over, I think something could I
be accomplished."
Myers Answers Kent
Mr. Myers answered Mr. Kent's contention
that his letter and his statements before the
committee were not contradictory by pointing
out that exact words were quoted from the j
record.
"You now place a different interpretation on
your words," Mr. Myers continued, "but we
did not ask anyone merely to accept our ver-
sion ; we reproduced your statement from the >
record."
Mr. Myers conceded that he was not against
(Continued on following page)
April 9, 1938
MOTION PICTURE H ERALD
13
KUYKENDALL SEES EXHIBITORS HURT
(.Continued from preceding page)
buying and selling in wholesale lots, but added
that he was opposed to "compulsory" block
booking.
"My associates and I have not been greatly
concerned by the claims that the Neely Bill
would disturb or destroy the price structure
of the industry because it would entail pricing
on the basis of groups less than the total block,"
Mr. Myers said. "It seems to us that most of
the transformation has been already accom-
plished by the distributors in their own interest
in comparatively recent years, because the con-
tracts today provide for separate price groups
less than the entire block. The main difference
would be that the distributors would have to
identify in a binding fashion the pictures of-
fered and this, it now develops, is the main
bone of contention.
"Restoration," He Says
"In this connection the practice under the
Neely Bill would be more of a restoration than
an innovation, although the distributors never
supplied the detailed information required by
the bill."
It is only natural, Mr. Myers continued, that
he and Mr. Kent should differ on the inter-
pretation of the section calling for a synopsis
of pictures. "I say," Mr. Myers declared, "that
if the distributor supplied a bona fide synopsis
which contains no statements that are know-
ingly false, he is immune from prosecution. . . .
"You are not unmindful of the fact that, un-
der the bill, the producers will have a whole
year in which to accustom themselves to the
new order."
Doubts Undue Advantage
Distributors, Mr. Myers said, are in no fear
of being fined or going to jail for violations,
but "you may be concerned about the provision
which says that if the picture delivered is 'sub-
stantially different' from the synopsis the ex-
hibitor may cancel the lease as to such film."
"In no other business in the world," he con-
tinued, "can the seller deliver an article other
than the one bargained for and require the
buyer to accept it. But in the motion picture
business the contracts and practices have been
skillfully devised to permit of every kind of
substitution imaginable. . . ."
However, the Allied counsel pointed out, ex-
hibitors cannot take undue advantage of this
privilige of cancellation because the running
time in theatres is not going to be curtailed.
"You express doubt whether the bill will
promote community freedom in the selection
of motion picture entertainment," the letter con-
tinued. "Possibly I might be warranted in say-
ing that one on the distribution end does not
have the same opportunity as one on the ex-
hibition end to know about the clubs formed
and being formed in all communities to take
an interest in the motion picture entertainment
offered.
"Organized by MPPDA"
"On second thought, you should know about
this because many were organized, at least en-
couraged, by the MPPDA (Motion Picture
Producers and Distributors of America). Of
course, the MPPDA merely intended that they
should be docile groups which would give
free advertising and exploitation to the big pic-
tures when they came along. But it was a
short cut from this to active boycott of the
bad pictures and the exhibitor, under compul-
sory block booking and blind selling, bore the
full brunt of this. The Neely Bill is supported
by educational, welfare, religious and civic
groups with»combined membership running into
the millions and these actual and potential
EXHIBITORS DEMAND
UA DELIVER PICTURE
Allied Theatres of Connecticut held
a special meeting in New Haven this
week to draft a demand upon United
Artists for the delivery "according to
contract" of "The Adventures of Tom
Sawyer." The action was taken after
it was reported that the company was
asking for new contracts at higher
rentals than originally agreed upon.
In Milwaukee, zoning and clear-
ance again has become a subject of dis-
cussion among exhibitors in view of
availability being granted downtown
subsequent houses by rival circuits.
moviegoers are not supporting the bill blindly.
I will tell you very frankly that so far as I
have been able to do so I have tried to point
out to these groups that it is unfair to hold the
exhibitors responsible for what they show and
what they do not show when they in fact have
no choice, and this has met with a sympathetic
response from those groups.
Kuykendall Sees New Factor
Mr. Kuykendall's entrance into the Neely
arguments brought up a new question. The
MPTOA leader pointed out that the common
practice concerning the delivery of prints is
for the transportation to be done by an employe
or authorized agent of the exhibitor. This is
provided for, Mr. Kuykendall said, in all ex-
hibition contracts.
He then turned to the Neely Bill, pointing-
out that sub-section 2 of section 3 reads :
"It shall be unlawful for any person know-
ingly to transport or cause to be transported
in commerce any motion picture film which is
leased or intended to be leased in violation of
Sub-division 1 of this section."
"Under the act, Mr. Kuykendall said, "if an
exhibitor is imposed upon and required to buy
more than one picture by the distributor, the
exhibitor obviously knows better than anyone
else just what has happened to him. He cer-
tainly knows the films have been leased to him
in violation of the act.
Trade Commission
Acts Against Two
For the first time in a number of years,
since the old Famous Players case, the
Federal Trade Commission at Washington
this week took formal action against the
motion picture business, announcing the
issuance of a complaint charging unfair
methods of competition against Grand Na-
tional Films, Inc., and against Sales-on-
Sound Corporation, a theatre equipment
company, both of New York. Denial of any
intent to defraud was made by both prin-
cipals.
The Grand National complaint revolves
around the company's picture, "In His Steps,"
the commission charging the respondent with
improper use of the title and with making-
certain false representations in advertising
matter "which tend to mislead theatre owners,
film exhibitors and the public into the erroneous
belief that the motion picture 'In His Steps' is
a film version of a best-selling novel of the
same name written by Dr. Charles M. Sheldon
in 1896."
The commission explained that the novel is
a story of religious concept dealing with a
minister who converted his community into con-
ducting its business and social life according
to the teachings of Christianity, while the film
is a love story of two young people who elope
and, it is alleged, purports to teach the lesson
of the inadvisability of parental attempts to
impose their will on their children.
The complaint charges that the company
advertised the film as "a modern romance sug-
gested by the world's record-breaking best
seller by Dr. Charles M. Sheldon."
Such representations, the commission con-
tended, imply that the filmed story is the same
in all material respects as that of the novel.
As a result of the false and misleading repre-
sentations, it is charged, "numerous theatre
owners and exhibitors have been induced to
lease the film to their detriment and financial
injury, and trade has been unfairly diverted
to the respondent from competitors who truth-
fully advertise their film productions."
Grand National Denies Charges
Grand National, through Ann Rosenthal, at-
torney for the company, denied the allegations
and said that the charges would be defended.
The picture was made on the coast by B. F.
Zeidman. At no time, Miss Rosenthal said,
was there any attempt to have exhibitors or the
public believe that the film was based on the
book by Dr. Sheldon.
Shortly after the picture was released, the
title was changed to "Sins of Children," the
sales department believing that this was better
box office, but the advertising saying that the
film was "suggested" by the novel was retained.
Miss Rosenthal said the company had a right
to make use of the book and the title since
they are in the public domain. Notwithstanding
that fact, Mr. Zeidman felt a moral obligation
and offered Dr. Sheldon a "nominal sum" in
payment, which the author refused, the attorney
said.
Denies Fraudulent Intent
In issuing a complaint against Sales on-Sound
Corporation the commission said that in "adver-
tising in circulars and catalogs, the respondent
corporation allegedly represents that the sound
screens it sells for use in motion picture theatres
are flame-proof and of top quality." The com-
plaint charges that the screens according to
reliable scientific authority, are not flame-proof
and are not of top quality, and that there are
sound screens used for the same purpose which
are of better quality than those sold by the
respondent corporation.
J. A. Tanney, president of the company, said
that the matter has been pending about two
years and that the company filed a stipulation
agreeing to discontinue the "flame-proof" de-
scription more than a year ago. He said fur-
ther that SOS is merely a distributor of the
screens and relies on manufacturers' statements
as to their qualities.
There was no intent- to defraud, he said, and
while the company is willing to file another
stipulation concerning the advertising, it will
contest the allegation of fraudulent intent. The
complaint resulted from a controversy in the
trade over the meaning and origin of the de-
scriptions complained of, which are considered
to be ambiguous, he said, and he expressed the
opinion that the Federal Trade Commission
ruling will apply to similar advertising by other
companies.
14
MOTION PICTURE H ERALD
April 9, 1938
"ONE-MAN" FCC REPORT SAYS PHONE
COMPANY HAS NO BUSINESS IN FILMS
Commission Proposes Govern-
ment Control but Gifford
Calls Report "One-Sided"
and Craven Scores Inquiry
Laying down the principle that a tele-
phone company has no legitimate business in
the motion picture or radio industry, the
Federal Communications Commission last
Friday send to Congress a report on the
results of its two-year $1,500,000 investiga-
tion of the American Telephone Company
and Bell System.
The Commission would virtually place the
telephone business in the hands of the Gov-
ernment, on a commitment of maintaining
strict divorcement of communication activi-
ties from non-communications, including
the motion picture.
Walter S. Gifford, A. T. & T. president,
called the report "one-sided" and asserted
the company had been denied the right to
be heard during the investigation, to inter-
rogate witnesses and to place in the record
"written material which we had prepared
and considered necessary to point out
serious and important errors affecting most
of the investigator's reports."
Frequently mentioning the Telephone system's
film activities, the report's principal recommen-
dations appear to be :
1. That a governmental agency assume su-
pervision which would amount to control of
A. T. and T. management, setting its operating
policies and financing, and the purchase, regula-
tion and costs of equipment.
2. That Communications should be divorced
from non-communications, including films.
3. That telephone rates should be reduced
25 per cent, without loss to the company.
Apparently irritated by "leaks," the Commis-
sion suspended its study of the five-volume,
1,150-page document prepared by Commissioner
Paul A. Walker and sent the whole report to
the Capitol with an explanation that it was
merely a "proposed report" and that a formal
one would be submitted later.
Craven Criticizes Commission
That the Commission's final report may differ
from the draft was indicated by a statement by
Commissioner T. A. M. Craven, who was not
an FCC member during the investigation peri-
od, in which he criticized the Commission for
denying to the telephone company the right of
cross-examination and rebuttal, and made it
clear that he did not agree with some of the
recommendations.
Devoted chiefly to recommendations for
stronger control of telephone operations, the re-
port nevertheless also recommended that the
Commission be vested with authority to limit the
scope of Bell System activities to the communi-
cations field, particularly with respect to pro-
hibiting the company from devoting assets and
energies to commercial exploitation of non-com-
munications fields, and specifically including
films, and that the Communications Act of 1934
be amended so as to prohibit discrimination not
only of services and charges in connection with
the use of wires in chain broadcasting or radio
communication, but also of practices, classifica-
tions, regulations and facilities.
To very great extent, the report reviews the
PHONE LEGISLATION
IS NOT EXPECTED
Legislation is not expected in Con-
gress this session requiring the Ameri-
can Telephone and Telegraph Com-
pany to divest its holdings in fields
other than communications, this be-
cause of the legislative "jam" in both
House and Senate.
The FCC report issued this week on
telephone activities was originally in-
tended to serve as a possible Adminis-
tration lead for legislation on control
of monopolies, but new monopoly leg-
islation was abandoned for this session.
Meanwhile, the FCC report caused
the Nev/ York Times to observe: "The
capital stock of the American Tele-
phone and Telegraph Company has
enjoyed a sensational rise" since pub-
lication of the Commission's findings.
activities of the telephone company in the mo-
tion picture and radio fields.
The company got into motion pictures largely
because much of its work in telephony headed
into motion pictures, and in 1926 Electrical Re-
search Products, Inc. (ERPI) was organized
as a subsidiary of Western Electric Company
for exploitation of commercial fields of the film
outside the telephone business.
"Insofar as the contract between Western
Electric and ERPI is concerned, the original
intent in organizing ERPI appears to have been
the creation of a separate subsidiary to act as
the licensing agency of Western," the FCC re-
port commented. "It was not long after the
execution of this agreement, however, that
ERPI committed itself to a policy of direct ex-
ploitation of the sound motion picture field."
Emphasized by Committee
Tracing the activities of ERPI, the report
found significant :
1. Onerous contracts for use of sound equip-
ment ;
2. Royalties demanded in producer contracts,
causing the payment of double royalties ;
3. Compulsory servicing agreements under
exhibitor contracts ;
4. Profits made by ERPI, which were said
by FCC to have reached their peak in 1930
when 4,122 theatres were serviced, on the aver-
age, and the gross revenue of $5,526,000 devel-
oped a net profit of $1,103,000. Thereafter gross
revenues declined steadily, as did the number
of theatres under contract after 1932.
5. ERPI's promotional activities, including
the creation of Exhibitors Reliance Corporation
for financing leases of equipment, supplying
working capital to recording licensees, financing
film productions, loaning money to trade publi-
cations ; organization of Eastern Service Stu-
dios, Inc., and General Service Studios, Inc.,
with which it was later merged ; and the forma-
tion of ERPI Picture Consultants, Inc., to
render consulting services in connection with
distribution, and engaging in the promotion and
production of educational pictures. '
"ERPI's purpose in undertaking the various
steps which eventually led to its acquisition of
studios may be summarized," the report com-
mented, "as (1) development of non-theatrical
business; (2) protection of its creditor relation-
ship with producer-licensees ; (3) provision of
adequate studio facilities for use of independent
producers of theatrical motion pictures as a part
of a program to encourage the use of Bell Sys-
tem sound recording apparatus to the exclusion
of competing equipment ; (4) protection of its
position against competitors in the sound motion
field; and (5) increase of its revenues through
the lease of equipment and royalties" ;
6. The company's financial activities, involv-
ing the setting up of a fund of $500,000, later
increased to $800,000, to finance production
through Exhibitors Reliance Corporation, with
total advances up to the end of 1935 amounting
to 13,571,918, of which $850,401 was then out-
standing; and the loan of $15,000,000 to Will-
iam Fox in 1929 for the acquisition of the Loew
chain.
Litigation and Effects
ERPI's practices and the provisions of its
licenses brought about the institution of many
suits under the anti-trust laws, the report point-
ed out, and as of Nov. 17, 1936, there were 22
suits pending against the company in which re-
lief was sought to the amount of $175,281,675 ;
some of these suits later were settled in favor
of ERPI.
The litigation and the constant threat of Fed-
eral anti-trust prosecutions apparently influenced
ERPI to consider restriction of its motion pic-
ture activities, and in September, 1937, it grant-
ed non-exclusive licenses to manufacture, lease
and sell sound motion picture reproduction ap-
paratus to General Theatres Equipment Com-
pany and Motiograph, Inc., and in December
transferred its service agreements with theatres
to Altec Service Corporation, a company organ-
ized by former ERPI employees.
Research Activities
The report said that "the research activities
of the Bell System, together with its patent li-
cense agreements with others, have resulted in
the development of patents and technique appli-
cable to many non-communications uses in the
commercial, industrial, entertainment, scientific
and religious fields, including sound motion pic-
tures.
The telephone company has a practical
monopoly in the furnishing of wires for broad-
casting and for years has been engaged in re-
search in the field of radio, the commission
found.
The company's activities in motion pictures
and radio naturally led into the television field,
in which it began research as early as 1926,
and while as yet it has had no practical applica-
tion in the Bell System, the commission feels
that "its future influence in television, as that
industry eventually develops, may be consid-
erable and will rest in no small degree upon its
present research activities.
Asher in New York
To Negotiate Deal
Irving Asher, who recently resigned as
head of production at Warner Brothers Ted-
dington studio in England, arrived Monday
on the Queen Mary to negotiate a new con-
nection. He said that while his plans are
now indefinite he expects to make an an-
nouncement before returning to England,
April 27th.
Mr. Asher said his six year contract with
Warners ran to 1940 and provided for yearly
options and that an option extending his ser-
vices to April, 1939, was taken up shortly
before he left the studio.
The wounded aviator
saw her
sun-bronzed, beautiful ,
kneeling before him.
IHiere you see Tura (glamorous Dorothy Lamour).
untamed daughter of the jungle wilds, and the dar-
ing young aviator (Ray Milland) who invades her
jungle realm, in one of the startlingly beautiful
romantic sequences of this greatest of all jungle-
adventure, love dramas, Paramount s Technicolor
triumph "HER JUNGLE LOVE."
Here for the first time in color, you see the flaming
beauty, the primitive, startlingly wonderful pageant
of jungle life in all its intensity of action, of
romantic splendor, of primitive heart appeal.
1 he romance of this woman of the wilderness would
be a triumph in black and white ... in Technicolor
it packs a wallop which, added to the thousand
thrills, including the mighty earthquake sequence,
makes this another Paramount box-office smash
Dorothy Lamour and Ray Milland
m "HER JUNGLE LOVE
with LYNNE OVERMAN • Directed by
George Archainbaud • Screen Play by Joseph
Moncure March, Lillie Hayward and Eddie Welch
Based on a Story by Gerald Geraghty and Kurt
Siodmak • A Paramount Picture • In Technicolor
■—-"-"""Trr*
ncH»'e°l0R
C PRINTED I
IN U S A J
April 9, 19 3 8 MOTION PICTURE HERALD 17
No Doodads in Rockefellers
Paying Williamsburg Theatre
Simple Colonial Exterior, But Inside All Is Modern Down to Last Detail
America does have a motion picture the-
atre which has no double bills, chance
games, cut-rate admissions or two-for-ones ;
no newspaper advertising, screeching bally-
hoos, highway billboards; no passes; no
labor or product troubles, no "clearance
and zoning" problems — and it has been run-
ning on the profit side in its five years of
operation. John D. Rockefeller is the owner.
Mr. Rockefeller's place as a motion pic-
ture exhibitor is not circumscribed by the
Music Hall theatre in Rockefeller Center,
New York. In the small Virginia town of
Williamsburg is located what is perhaps the
most unusual motion picture house in the
country, known simply as The Williams-
burg. Facaded by a flat and severe front
that melts into the 18th century atmosphere
of the Colonial-restored city, a restoration
for which Mr. Rockefeller spent $14,000,000,
one has to look twice to realize that it is a
theatre. There is no marquee, no lighted
or eye-catching display. Over its doors,
painted on its bricks in neat old Caslon
letters, is its name, and beneath, supported
by two out-swung doors, is a simple, home-
made frame holding a processed poster of
the day's attraction. That is the extent of
its outfront advertising.
The Theatre Plays Its Part
"The restoration of colonial Williamsburg
enlisted my interest and support because to see
beautiful and historic places and buildings dis-
integrating had long caused me very real dis-
tress," Mr. Rockefeller said of his participation
at Williamsburg, as at Versailles, Fontain-
bleau and Reims.
And the motion picture, in the town's one
theatre, is a part of the Rockefeller Williams-
burg undertaking in bringing back the com-
placent Colonial days of the late 1700's. But
behind all its architectural plainness operates
a practically perfect, scientifically modern
house. In equipment, from booth to engine
room, it is the last word in present-day oper-
ation. Authorities have called it one of the
finest small theatres in the country. No detail
has been overlooked by the Rockefellers in
making elegant yet plain, comfortable and luxu-
rious, this refined offspring of the rough can-
dle-lit playhouse, called the very first playhouse
in America, which opened on this Williams-
burg site in 1716.
All Modern Interior
Inside, all is modern — including a 40-ton
Carrier cooling and ventilating system, two
Hertner generators, a complete auxiliary
emergency lighting system fed by 60 giant
storage batteries, the newest Simplex projec-
tion machinery, RCA "High Fidelity" sound,
a complete auxiliary emergency sound system —
of which few theatres in the country can
boast — Magnarc high intensity lamps, acoustical
perfection, fireproof construction of all brick
and steel, chairs of tapestry and leather.
The operating policy of the Williamsburg
theatre is in keeping with the easy pace of the
Colonial community itself. Doors open at 3 :45
and the lone matinee stars at four. Out at six,
there is a one-hour recess for the theatre
Eyssell Picks the Pictures
To get the pick of the pictures from the eight
large distributors is the job of G. S. Eyssell,
secretary of the Rockefeller Center Music Hall,
who supervises the operations of this small
counter-part.
A staff of 12 operates the Williamsburg. The
local operation is under Thomas G. McCaskey,
of the Williamsburg (Rockefeller) Restoration
Corporation. He has one operator and one
assistant, two doormen, four ushers, two
cashiers, one porter, one house manager. The
service staff and cashiers, working on alternate
days, are all college students.
Double bills, lotteries, "sponsored reels" are
as strenuously prohibited as the "no pass"
policy. Mr. Rockefeller, himself, has always
paid his 40 cents. Herbert Lehman, Governor
of New York, has been a paying customer,
likewise Eleanor Roosevelt, wife of the Presi-
dent of the United States.
Mrs. Roosevelt is the subject of an anecdote
in connection with her first visit to the re-
stored Williamsburg and its theatre. The house
manager set out to find the town photographer.
A lengthy search finally discovered him in a
rowboat on nearby waters, fishing. They
rowed out and only with difficulty induced him
to take on the assignment. Arriving at the
theatre, he peered over his spectacles to ob-
serve : 'Why I took that woman's picture six
years ago. Do I have to shoot her again?"
Theatre in Public Square
William Archer Rutherford Goodwin, head
of the department of religious education of the
College of William and Mary and a director
of the Williamsburg project, says that "the
compelling reasons for the restoration lie in
the historic background of the city, and in the
intrinsic simplicity and alluring beauty of its
architectural form." It was into this atmos-
phere that Mr. Rockefeller placed the motion
picture in a theatre that stands beside resur-
rected pillories in the public square.
"If this be treason, make the most of it!' cried
Patrick Henry on the site of the restored build-
ing which stands in the shadow of Williams-
burg's motion picture theatre, and nearby is
Raleigh Tavern, where Thomas Jefferson
danced with his "Fair Belinda."
THOMAS G. McCASKEY
manager of the Williamsburg theatre,
has exploitation and operation prob-
lems unique in exhibition, in fitting
the modern motion picture into the
restoration of the colonial city under
the Rockefeller project.
workers while the village sups. Then two eve-
ing performances are given, starting at seven
and nine, closing at eleven.
In a single week five pictures are shown.
The "ace show" of the week runs two days,
Monday and Tuesday. And it really takes an
"ace" picture to hold two days in Williams-
burg, consisting of less than 1,000 white per-
sons. The College of William and Mary, how-
ever, with another 1,000, and a small rural
drawing population swell business to workable
proportions. Adult prices for the matinees are
30 cents, for evening 40 cents, children 10 cents,
always.
No Ballyhoo
The usual ballyhoo with spangled marquee
and brightly lighted front, street hawkers and
sound trucks and street displays is taboo. The
Colonial store windows, made up of small
eight-inch square panes of glass divided with
heavy mullions, discouraged the use of window
cards and displays. All advertising must be
approved by the officials of the Restoration as
appropriate to the 18th century surroundings.
For example, no merchant may have a sign in
front that rests on the ground.
Small Lobbies
The town newspaper is a weekly with lim-
ited circulation. Hence, house-to-house and
direct mail advertising is the avenue left to
exploit a modern business in a Colonial town,
and with restrictions. There are no billboards.
Due to the Colonial architecture the Wil-
liamsburg theatre's lobbies are small. The the-
atre screen itself is the most efficient medium
of advertising in the community. So with each
performance two trailers are worked into the
program as unobtrusively as possible, an-
nouncing the next two shows — never more than
two. A pocket-sized card has been used ef-
fectively. It appears to have become a habit
of the residents to carry one of these film time-
tables.
Short Subjects Play Part
Hundreds of short subjects are carefully
chosen to supplement the 260 features used
annually. The short subjects are "promoted as
lucrative box office fodder," according to the
management.
With its 560 seats the Williamsburg theatre
could not seat all the 658 employees of the
Music Hall.
18
MOTION PICTURE HERALD
April 9, 1938
Box Office
Champions
For February
rHE productions listed and exem-
plified pictorially on this and the
opposite page are those which ob-
tained the highest ratings in a point per-
centage analysis of gross box office re-
ceipts for the month as published in
Motion Picture Herald. The receipts are
those of theatres in representative key
cities throughout the country.
THE BUCCANEER: Produced and directed by Cecil B.
DeMille. Screen play, Edwin Justus Mayer, Harold Lamb and
C. Gardner Sullivan. Assistant director, Dick Harlan. Film edi-
tor, Anne Bauchens. Art directors, Hans Dreier and Roland
Anderson. Photographer, Victor Milner. Associate producer,
William H. Pine. Location director, Arthur Rosson. Musical
score, George Antheil. Musical direction, Boris Morros. Sound,
Harry Lindgren, Louis Mesenkop. Costumes, Natalie Visart and
Dwight Franklin. Cast: Fredric March, Franciska Gaal, Margot
Grahame, Akim Tamiroff, Walter Brennan, Anthony Quinn, Ian
Keith, Douglas Dumbrille, Beulah Bondi, Robert Barrat, Fred
Kohler, Hugh Sothern, John Rogers, Hans Steinke, Stanley
Andrews, Spring Byington, Montague Love, Eric Stanley, Gilbert
Emery, Holmes Herbert, Evan Thomas, Michael Brooke, Thaddius
Jones, Reginald Sheffield, Eugene Jackson, Davidson Clarke, Ivan
Miller. Released February 4, 1938.
THE BUCCANEER
Paramount
GOLD IS WHERE YOU FIND IT: Produced by Warner-First
National. Associate producer, Sam Bischoff. Cosmopolitan serial
story by Clements Ripley. Screen play, Warren Duff and Robert
Buckner. Director, Michael Curtiz. Assistant director, Jack
Sullivan. Dialogue director, Irving Rapper. Photography, Pol
Polito. Art director, Ted Smith. Film editor, Owen Marks.
Sound, E. A. Brown. Unit manager, Frank Mattison. Color
advisor, Allen M. Davey. Color director, Natalie Kalmus. Cast:
George Brent, Olivia deHavilland, Claude Rains, Margaret
Lindsay, John Litel, Tim Holt, George Hayes, Russell Simpson,
Willie Best, Barton MacLane, Harry Davenport, Eddy Chandler,
Robert Homans, Granville Bates, Sidney Toler, Robert McWade,
Moroni Olsen, Clarence Kolb. Released February 12, 1938.
GOLD IS WHERE YOU FIND IT
Wa
rner
FN
THE GOLDWYN FOLLIES United Artists
THE GOLDWYN FOLLIES: Produced by Samuel Goldwyn.
Associate producer, George Haight. Director, George Marshall.
Story and screen play, Ben Hecht. Art direction, Richard Day.
Photography, Gregg Toland, ASC. Costumes, Omar Kiam.
Set decorator, Julia Heron. Musical direction, Alfred Newman.
Music, George Gershwin. Lyrics, "Love Walked In," "I Love to
Rhyme," "I Was Doing All Right," and "Love Is Here to Stay,"
by Ira Gershwin. Ballets by George Balanchine. Film editor,
Sherman Todd. Sound, Frank Maher. Assistant director, Eddie
Bernoudy. Color advisor, Ray Rennahan. Color art director,
Natalie Kalmus. Cast: Adolphe Menjou, The Ritz Brothers,
Zorina, Kenny Baker, Andrea Leeds, Helen Jepson, Phil Baker,
Ella Logan, Bobby Clark, Jerome Cowan, Nydia Westman,
Charles Kullmann, Frank Shields, Edgar Bergen and Charlie
McCarthy. Released February 4, 1938.
April 9, 1938
MOTION PICTURE HERALD
19
HAPPY LANDING: A Darryl F. Zanuck production. Directed
by Roy del Ruth. Associate producer, David Hempstead.
Original screen play by Milton Sperling and Boris Ingster. Music
and lyrics by Sam Pokrass and Jack Yellen, Walter Bullock and
Harold Spina, Raymond Scott. Dances staged by Harry Losee.
Photography, John Mescall. Musical direction, Louis Silvers.
Cast: Sonja Henie, Don Ameche, Ethel Merman, Cesar Romero,
Jean Hersholt, Billy Gilbert, Wally Vernon, Leah Ray, Condos
Brothers, El Brendel, Marcelle Corday, Joseph Crehan, Eddie
Conrad, Ben Weldon. Released January 28, 1938.
HAPPY LANDING
20th-Fox
THE HURRICANE: Produced by Samuel Goldwyn. Asso-
ciate producer Merrill Hulburd. Directed by John Ford.
Assistant director, Wingate Smith. Story by Charles Nordhoff
and James Norman Hall. Screen play by Dudley Nichols. Asso-
ciate director, Stuart Heisler. Hurricane and special effects by
James Basevi, assisted by R. T. Layton. Photographed by Bert
Glennon. Film editor, Lloyd Nosier. Sound recorder, Jack Noyes.
Cast: Dorothy Lamour, Jon Hall, Mary Astor, C. Aubrey Smith,
Thomas Mitchell, Raymond Massey, John Carradine, Jerome
Cowan, Al Kikume, Kuulei De Clercg, Mamo Clark. Released
December 24, 1937.
THE HURRICANE
United Artists
MANNEQUIN: Produced by Joseph L. Mankiewicz. Directed
by Frank Borzage. Screen play, Lawrence Hazzard. Original
story, Katharine Brush. Photographer, George Folsey. Assistant
director, Lew Borzage. Film editor, Frederick Y. Smith. Cast:
Joan Crawford, Spencer Tracy, Alan Curtis, Ralph Morgan,
Oscar O'Shea, Elizabeth Risdon, Leo Gorcey. Released January
28, 1938.
SNOW WHITE AND THE SEVEN DWARFS: Produced by
Walt Disney. Supervising director, David Hand. Seguence direc-
tors: Perce Pearce, Larry Morey, William Cottrell, Wilfrid Jack-
son, Ban Sharpsteen. Supervising animators: Hamilton Luske,
Vladimir Tytla, Fred Moore, Norman Ferguson. Story adapta-
tion: Ted Sears, Otto Englander, Earl Hurd, Dorothy Ann Blank,
Richard Creedon, Dick Richard, Merrill de Maris, Webb Smith.
Music: Frank Churchill, Leigh Harline, Paul Smith. Art directors:
Charles Philippi, Hugh Hennesy, Terrill Stapp, McLaren Stewart,
Harold Miles, Tom Codrick, Gustaf Tenggren, Kenneth Ander-
son, Kendall O'Connor, Hazel Sewell. Art backgrounds: Samuel
Armstrong, Migue Nelson, Merle Cox, Claude Coats, Phil Dike,
Ray Lockrem, Maurice Noble. Character designers: Albert
Hurter, Joe Grant. Animators: Frank Thomas, Dick Lundy,
Arthur Babbitt, Eric Larson, Milton Kahl, Robert Stokes, James
Algar, Al Eugster, Cy Young, Joshua Meader, Ugo D'Orsi,
George Rowley, Les Clark, Fred Spencer, Bill Roberts, Bernard
Garbutt, Grim Natwick, Jack Campbell, Marvin Woodward,
James Culhane, Stan Quackenbush, Ward Kimball, Woolie
Reitherman, Robert Martsch. Released February 4, 1938.
MANNEQUIN MGM
SNOW WHITE AND THE SEVEN DWARFS RKO
20
Sarnoff Says R CA
Showing Profit
Alhough affected by the "steep decline" in
the nation's volume of business and profits,
all divisions of the Radio Corporation of
America are operating at a profit, David
Sarnoff, president, declared Tuesday at the
annual meeting of stockholders in New
York.
Since the first of the year, Mr. Sarnoff said,
the company has reduced its notes payable to
banks from $10,400,000 to $8,000,000, saving
the corporation $58,000 a year in interest
charges.
Mr. Sarnoff also reported that RCA had re-
ceived $500,000 cash for one-twelfth of its re-
maining holdings in Radio-Keith-Orpheum Cor-
poration and that a similar amount was received
for application on the purchase of RCA's stock
interest in the Victor Talking Machine Com-
pany of Japan, Ltd.
The sale of the Japanese stock holdings and
the holdings in the Canadian Marconi Com-
pany "is in accordance with the company's
policy of concentrating investments within the
United States," Mr. Sarnoff pointed out. The
Canadian stock was sold for $1,750,000 cash.
It represented an original investment of
$1,156,000.
In answer to a stockholder's query, Mr. Sar-
noff disclosed that the National Broadcasting
Company's profit for 1937 was approximately
$3,700,000. It was the first time that NBC's
net profit was publicly revealed. RCA Manu-
facturing Company showed a profit for 1937
of more than $3,000,000, Mr. Sarnoff said.
Declaring that RCA has nothing to conceal,
Mr. Sarnoff said the company would cooperate
fully in the Federal Communications Commis-
sion's investigation of radio.
He reported that the corporation paid the
Government $4,297,500 in taxes in 1937.
Arthur Braun, John Hays Hammond, Jr.,
Edward W. Harden and Mr. Sarnoff, all di-
rectors, were reelected for three years.
International Cinema
Liquidation Ordered
Paul McCormick, federal judge in Los
Angeles, has ordered liquidation of the as-
sets of International Cinema, Inc., upon rec-
ommendation of the unsecured creditors'
committee. Sam Wolf, attorney for the
committee, told the court that the current
slump in independent production precludes
the possibility of reorganization under 77B
of the Bankruptcy Act. A. C. Snyder, sec-
retary of the corporation, was named trus-
tee. Mr. Wolf said reorganization would be
effected if Grand National Films, Inc., was
in a position to pay an $81,000 debt to the
laboratory, but that the company was not in
a position to do that.
Cinema Club Reelects Repec
Charles Repec has been elected president
of the Cinema Club of Boston, Inc., for a
second consecuitve term. Harry Martin of
Universal is first vice-president; W. J.
Cuddy of RKO is second vice-president;
David Grover of RKO is treasurer, and
Harry Smith of RKO is secretary. Except
for the resignation of Herbert Higgins of
Warner Brothers, the personnel of the ex-
ecutive committee remains the same. It is
composed of Sam Berg, Twentieth Century-
Fox and Thomas Fermoyle and George
Govan of M. and P. Theatres.
MOTION PICTURE HERALD
Dignitaries to Speak at
SMPE Convention Luncheon
Speakers at the Society of Motion Picture
Engineers' luncheon to be held at the Ward-
man Park Hotel, Washington, April 25th,
include Daniel C. Roper, Secretary of Com-
merce; William G. McAdoo, senator from
California, and Colonel Dan I. Sultan, engi-
neer commissioner for the District of Co-
lumbia.
The arrangements for the luncheon were
handled by Nate Golden, chief of the Motion
Picture Division of the Bureau of Foreign
and Domestic Commerce, Department of
Commerce.
Dr. C- E. Kenneth Mees, vice-president in
charge of research for the Eastman Kodak
Company, will be one of the speakers at the
semi-annual banquet, April 28th.
Production Note
A bill designed to compel film companies
whose pictures are to be exhibited in New
York City to produce 10 per cent of their
output within the city was introduced by
Hugh Quinn, city councilman for Queens,
on Tuesday. The bill was referred to the
codes committee of the city council Wednes-
day.
M. A. Schlesinger, president of General
Talking Pictures, sailed this week for con-
ferences at the London office of the Schles-
inger enterprises, which includes film distri-
bution and theatre holdings in South Africa.
He plans to remain abroad about , two weeks.
Motion Picture Associates, New York
film salesmen's club, will meet on April 16th
for a luncheon and business discussion.
April 9, 1938
Arthur Byron Nominated
For Equity Presidency
Arthur Byron was nominated this week
to succeed Burgess Meredith as president
of Actors Equity Association. The annual
election will be held May 27th and, it is ex-
pected, opposition slates to the "regular"
ticket will be offered.
On the ticket with Mr. Byron are, for
vice-president, Bert Lytell; for councilors,
five-year terms, Lee Baker, Alfred Kap-
peler, Hugh Cameron, Hugh Rennie, Joseph
Vitale, Eric Dressier, Katharine Warren,
Earle Larimore, Winifred Lenihan and
Broderick Crawford, for a two-year term,
Ruth Hammond, and for one year, John
Lorenz.
Newsreels Helping Levine Search
The five newsreel companies this week
started preparation of a sequence designed
to aid in the search for Peter Levine, 12-
year-old New Rochelle, New York boy who
was kidnaped February 24th. Murray Le-
vine, the boy's father, made a short state-
ment before the cameras. Action pictures of
the youth taken with a home camera before
his disappearance were submitted to the
newsreel companies.
True Name Bill Passed
Although previously reported unfavorably
by committee, a bill stipulating that all film
stars must be advertised by their legal
rather than their stage names, was passed
Tuesday by the Massachusetts house of rep-
resentatives. The vote was 78 to 54.
Supreme Court Considers Appeal
From Dallas Anti-Trust Ruling
Robert H. Jackson, solicitor general of the United States, and a predecessor in the
office, Thomas D. Thacher, were pitted against each other Tuesday when the United
States supreme court heard arguments on an appeal from a Dallas district court ruling
that distributors and two Texas theatre circuits violated the anti-trust statutes.
The suit originally was filed by the department of justice while Mr. Jackson was
head of the anti-trust division. The defendants are Columbia, Metro-Goldwyn-
Mayer, Paramount, RKO, Twentieth Century-Fox, United Artists, Universal, Warner
Brothers, Interstate Circuit, Inc., Texas Consolidated Theatres, Inc., and Karl Hob-
litzelle and R. J. O'Donnell.
The lower court upheld the government's contention that the distributors had
conspired with the theatre circuits to regulate admission prices in subsequent run
houses and to prevent certain features from being shown as part of double bill
programs.
Mr. Jackson urged the higher court to affirm the decision while Mr. Thacher and
George S. Wright, representing the defendants, contended that the distributors had
acted within the rights provided for in the copyright laws.
Arguing on the basis of the briefs previously submitted to the court — regulations
prohibit any divergence from the points raised therein — counsel for both sides urged
the high tribunal to accept their respective explanations of the contract provisions.
The provisions, requiring that subsequent run exhibitors should charge a minimum
admission price of 25 cents and prohibiting double features, were incorporated in the
distributors' contracts on the demand of the theatre circuits and constituted an
onerous burden upon exhibitors to whom they applied, Mr. Jackson told the court.
Mr. Thacher and Mr. Wright, on the other hand, contended that the copyright
statutes vested in the holder of a copyright the privilege of specifying the conditions
under which his work might be publicly performed. They also argued that the restric-
tions in the contracts, rather than being onerous, were, in fact, helpful to the sub-
sequent run exhibitors.
Paramount'*
m am m
OOROTHV LAMOUR £
from ^a ^
water scene „ ^ Lynne
..HER JUNGLE LOVb,
Only a few precious inches between the spot
where Tura lies and the ravening jaws of the on-
coming crocodile hordes. A terrific situation. Right!
Yet. like the mighty earthquake sequence, it's only
one of the thousand thrills in Paramount s glorious
adventure-romance of the Malayan wi Ids, "HER
JUNGLE LOVE," starring Dorothy Lamour and
Ray Milland. Thrills which in black and white
would have any audience cheering, thrills which
in the living, moving, glorious beauty of natural
color, will bowl over the most hard-boiled critic.
Defenseless,
she faced
the onrushing
crocodiles • • .
Dorothy Lamour as Tura, mysterious white god-
dess of the jungle, tops even her record-breaking suc-
cess in"The Jungle Princess. Never has she looked
more beautiful — never has her voice been more golden
than when she sings those new radio-hit songs,
"Lovelight in the Starlight'and "Coffee and Kisses.
Dorothy Lamour and Ray Milland
HER JUNGLE LOVE
with LYNN E OVERMAN • Directed by
George Archainbaud • Screen Play by Joseph
Moncure March, Lillie Hayward and Eddie Welch
Based on a Story by Gerald Geraghty and Kurt
Siodmak • A Paramount Picture • In Technicolor
i
April 9, 1938
MOTION PICTURE HERALD
23
14 OF 25 STORIES BOUGHT IN MONTH
BY 14 PRODUCERS ARE ORIGINALS
MGM Leads with Five Purchases
and Is Negotiating for "The
Women," Broadway Stage
Play; Six Novels Acquired
Conference on product lineups for the
1938-39 season were going "full speed
ahead" last month as 14 producers entered
the literary mart and acquired the film rights
to a total of 25 story properties.
Although the buying was not extensive
it was varied. As in former months, how-
ever, the purchase of original material was
heaviest. Of the total properties bought,
14, or 56 per cent, were original screen-
plays, turned out, for the most part, by
staff or contract writers.
Other sources included novels, six; maga-
zines, three, and plays, two.
Negotiations for purchase of the current
Broadway success, "The Women," were under
way between Max Gordon Plays and Pictures
and Metro-Goldwyn-Mayer at the close of the
month. Mr. Harry Goetz, of the Max Gordon
company, refused to comment on the report
that the purchase price would be in the neigh-
borhood of $200,000.
The Two Plays Acquired
The two plays that were acquired for produc-
tion as motion pictures were "Golden Boy,"
purchased by Columbia, and "Roosty," bought
by MGM. "Golden Boy," by Clifford Odets,
is playing in New York City. "Roosty," by
Martin Berkley, recently completed a Broadway
run.
Among the novels acquired were Louis
Bromfield's "The Rains Came," which Twen-
tieth Century-Fox purchased for the announced
price of $52,000. The studio announced it had
set a budget of $2,000,000 for the picture.
MGM was the month's heaviest buyer, tak-
ing five properties — two originals, one maga-
zine story, one novel and one play. The other
buyers and the types of stories they acquired
included: Twentieth Century-Fox, one maga-
zine, one novel and one original ; RKO, two
originals ; Warner Brothers, three originals ;
Columbia, one play ; David O. Selznick, one
original and one novel ; Universal, one original
and one novel ; Progressive pictures, one orig-
inal ; Republic, one magazine ; John G. Bly-
stone, one original ; Elizabeth Bergner, one
novel ; Paramount, one original ; Leo McCarey,
one original, and Gaumont-British, one novel.
Titles and Credits
The purchases made during the month
with all available production credits follow:
Around the World with Artists and
Models, original screenplay by Russel Crouse
and Howard Lindsay, purchased by Para-
mount as a starring vehicle for Jack Benny.
Arthur Hornblow, Jr., will produce and Raoul
Walsh will direct.
Bitter Lotus, serial story in Cosmopolitan
Magazine by Louis Bromfield, purchased by
Twentieth Century-Fox.
Border G-Men, original by Bernard McCon-
ville, purchased by RKO Radio as a starring
vehicle for George O'Brien. Bert Gilroy will
produce.
Dodge City, original screen play by Robert
STORY PURCHASES
OF YEAR COMPARED
Month Originals Books Plays Totals
April, 1937 25 11(a) 8 44
May 42 10(b) 9 61
June 28 8(c) I 37
July 21 5(d) 0 26
August 27 6(e) 12 45
September 24 43(f) I 68
October 22 16(g) 3 41
November 24 17(h) 7* 48
December 38 I l(i) 5 54
January, 1938 24 8(j) 3 35
February 28 I0(k) 0 38
March 14 9(1) 2 25
TOTALS
FOR 12
MONTHS 317 I54(m) 51 522
(a) Including I published magazine story.
(b) Including 4 published magazine stories.
(c) Including 7 published magazine stories.
(d) Including I published magazine story and
2 radio serials.
(e) Including 2 published magazine stories.
(f) Including 29 published magazine stories.
(g) Including 6 published magazine stories.
(h) Including 8 published magazine stories.
(i) Including 4 published magazine stories,
(k) Including I published magazine story.
(I) Including I published magazine story,
(m) Including 69 published magazine stories.
fill
"Including the American rights to one German
Bruckner, bought by Warner Brothers. Rob-
ert Lord will produce.
Elephants Don't Fly, original by Horace
Jackson, purchased by John G. Blystone,
director.
Enemy Territory, magazine story which ap-
peared in the February issue of Pictorial
Review by Margaret Culkin Banning, pur-
chased by MGM.
Bickers Novel to GB
Girl in the News, novel by Roy Bickers,
purchased by Gaumont-British, as a vehicle
for Michael Redgrave and Margaret Lock-
wood.
Golden Boy, current Broadway play by Clifford
Odets, purchased by Columbia.
Ground Crew, original by Lionel Houser, pur-
chased by RKO Radio to star Richard Dix.
Mr. Houser will do the screen adaptation.
Halfway to Shanghai, original by Harold
Buckley, purchased by Universal as a vehicle
for John Boles. Louis Stevens did the screen-
play. Ken Goldsmith will produce.
Heartbreak House, original by Budd Schul-
berg, purchased by David O. Selznick to co-
star Tommy Kelly and Ann Gillis. Mr.
Schulberg and Marshall Neilan have been as-
signed to do the screenplay.
How to be Funny Nationally, original by
Hugh Wedlock, Jr., and Howard Snyder,
purchased by Progressive Pictures.
How to Lose Friends and Alienate People,
novel by Irving Tressler, acquired by MGM.
Madame Curie, biography by Madame Curie's
daughter, Eve Curie, purchased by Uni-
versal.
Make a Play for Love, original by Alexander
G. Kenedi and Irwin Shapiro, purchased by
MGM.
Memphis Belle, original by Mark Hellinger,
purchased by Warner Brothers as a starring
vehicle for Bette Davis.
Of Great Riches, novel by Rose Franken,
purchased by David O. Selznick. Michael
Blankfort will do the screen adaptation. Re-
lease will be through United Artists.
Rains Came, The, novel by Louis Bromfield,
purchased by Twentieth Century-Fox.
Roosty, play by Martin Berkeley, purchased
by MGM. The play recently completed a
Broadway run.
Snow Covered Mountains, original by W. P.
Lipscomb, purchased by Leo McCarey.
Stolen Life, novel by Alan Antic, purchased
by Elizabeth Bergner for an English pro-
duction.
Story of Stephen Evans, The, original by
Tom Reed and Malcolm Stuart Boylan, pur-
chased by MGM.
Under Western Stars, story published in
Western Romance Magazine by Lloyd Eric
Reeve, purchased by Republic Pictures to
star Roy Rogers.
Unfit to Print, original screenplay by Lar-
ence Kimble and Niven Busch, purchased by
Warner Brothers. Sam Bischoff will pro-
duce.
Untitled Original, by Robert Ellis and Jane
Logan, purchased by Twentieth Century-Fox
to star Jane Withers.
National Decency Legion
Classifies 1 7 Pictures
Of 17 pictures reviewed and classified by
the National Legion of Decency in its list-
ing for the current week nine were approved
for general patronage, seven were listed as
unobjectionable for adults and one was cited
as "not suitable as entertainment for gen-
eral theatrical exhibition." The pictures and
their classification follow.
Class A-l, Unobjectionable for General
Patronage: "Arson Gang Busters," "The
Feud Makers," "Good-Bye Broadway,"
"Lone Wolf in Paris," "Nobleza Baturra"
(Spanish), "Over the Wall," "Rawhide,"
"Seine Tochter ist der Peter" (German),
"A Trip to Paris." Class A-2, Unobjec-
tionable for Adults: "Fools for Scandal,"
"King of Newsboys," "Law of the Under-
world," "Mr. Moto's Gamble," "Port of the
Seven Seas," "Storm in a Teacup," "Walk-
ing Down Broadway." Not suitable as En-
tertainment for General Theatrical Exhibi-
tion : "The Birth of a Baby."
Irene Kuhn Joins Staff
Of 'Motion Picture Daily'
Irene Kuhn, author, reporter and script
writer, joined the editorial staff of Motion
Picture Daily this week.
Miss Kuhn's "Assigned to Adventure" is
a best-seller chronicle of her 18 years of
newspaper activities in Europe, the Orient,
Hawaii and the United States, on the staffs
of the New York Mirror, the News and the
World-Telegram. Besides contributing to
magazines and newspaper syndicates she
also was a scenario writer in Hollywood for
three years.
Miss Kuhn was guest of honor Thursday
at the weekly New York luncheon of the
Associated Motion Picture Advertisers.
24
MOTION PICTURE HERALD
April 9 , 19 3 8
WARNERS DEFEAT KLAN
IN BLACK CROSS FIGHT
Federal Judge Holds Insignia
in "Black Legion" Did Not
Violate the Copyright Laws
The Ku Klux Klan lost a bitterly con-
tested court battle to the motion picture in-
dustry last week in Atlanta, the Klan's own
bailiwick, when E. Marvin Underwood,
judge in the federal court for that district,
ruled that motion pictures of copyrighted
costumes, insignia or other articles are not
a violation of the United States copyright
laws, and, accordingly dismissed the Klan's
suit against Warner Brothers Pictures, Inc.,
and Vitaphone, Inc.
The suit grew out of use of insignia in
the Warner picture, "Black Legion." The
Klansmen claimed the black cross used on
certain characters in the production were
replicas of the Klan insignia, copyrighted
in 1925.
In handing down his ruling, Judge
Underwood declared it was no infringe-
ment to "merely take pictures of costumes
or other articles on which may be a
patented design, and exhibiting them as
the films in question were distributed and
exhibited."
In the suit, believed to be the first of its
kind ever to come into the courts, Judge
Underwood acted without legal precedence.
Had the ruling been in favor of the Klan,
it would have been of almost incalculable
harm to the industry as it would have in-
volved the necessity of negotiating for the
rights to photograph any copyrighted article
used in films.
Under copyright laws, the holder of the
copyright is entitled to $500 for every viola-
tion. Each showing of the picture constitut-
ing a violation, damages for showing of
"The Black Legion" in Georgia alone would
have amounted to more than $13,000.
While Judge Underwood's action is not
final, it will serve as legal precedent until
the question is ruled upon by the Supreme
Court. It is believed the Klan will appeal
the ruling.
In addition to the infringement suit,
Klansmen also have pending in court a
$100,000 damage suit against Warners for
alleged damaging remarks in the dialogue
of the picture.
Games Outlawed
In Three States
Three more states — Oklahoma, Wisconsin
and Delaware, have declared chance games
at theatres illegal. Elsewhere, the practice
continued to be the subject of local legal
controversy.
Attorney General Warren Green of Delaware
informed police authorities in Wilmington and
Middletown that Bank Night is illegal. The
statement was not a legal opinion but a per-
sonal opinion from the attorney general's of-
fice, as requested by municipal authorities of
Middletown. Just what action will be taken
against theatres holding Bank Night was not
disclosed.
All theatre games, whether or not admission
is charged, have been declared to be illegal
by Attorney General O. S. Loomis of Wis-
consin. The ruling is expected to light the
way for legal action against 21 Milwaukee the-
atres for which warrants were sought last Jan-
uary by the Chief of Police.
The Oklahoma ruling declaring Bank Night
illegal was made by Attorney General McQ.
Williamson.
With the passing of Screeno and Bank Night
in Detroit theatres, because of a city ban,
other games and giveaways are being used by
Detroit exhibitors. Chief among the new stunts
are Movie Stamps, which are being handled
there by Ralph Raskin and which are being
used by more than 25 theatres in the city. An-
other stunt is ventriloquists' contests.
Frank J. Miller, vice-president of Augusta
Amusements, Inc., was acquitted by an Augusta,
Ga., jury of charges of operating a lottery in
connection with Cash Nights conducted at his
theatre.
Because purchase of a ticket or other ex-
change of money was not required of partici-
pants in a theatre Bank Night Common Pleas
Judge Grady Cornett dismissed a lottery
charge against V. L. Chandler, white operator
of a negro theatre in Tulsa, Okla.
The suit brought by Mrs. M. C. Tonkin
against the Wilby-Kincey Service Corporation,
operators of four Chattanooga Tenn., houses,
for collection of a $320 "Jackpot" which she
claimed to have won at the Bijou there, was
dismissed by Judge Oscar Yarnell.
Aylesworth Heads
Wi irld- Telegram
Merlin H. Aylesworth, former head of
the National Broadcasting Company and
RKO Radio, this week was appointed pub-
lisher of the New York World-Telegram, by
Roy W. Howard, president and editor.
Mr. Aylesworth became associated with
the Scripps-Howard Newspapers a little
over a year ago as a member of the general
management, and devoted himself particu-
larly to development of national advertising
for the newspaper organization.
He succeeds Ray A. Huber, who came to
the W orld-Telegram during its organiza-
tional period from the general management
of the parent Scripps-Howard company and
returns to his former post. Mr. Howard
continues as editor of the World-Telegram
and Lee B. Wood as executive editor.
Mr. Aylesworth founded NBC twelve
years ago and became its first president.
During his tenure of office he was credited
with contributing much for commercial
broadcasting through development of net-
works and by interesting national adver-
tisers in the sponsorship of programs.
In 1931, when he was serving as chair-
man of the board of NBC, he was elected
to the same post in RKO and occupied the
dual positions until 1935. In that year he
resigned from NBC to give his entire time
to RKO, continuing there until he withdrew
last year to join the Scripps-Howard or-
ganization.
Sam Dembow, Jr.
Joins F&M as
Vice President
Sam Dembow, Jr., has resigned as gen-
eral manager of National Screen Service
Corporation to join Fanchon and Marco as
vice-president in executive charge of con-
tact with film companies and the industry
generally. He also has acquired an interest
in F. and M.
Harry Koplar, for many years prominent
in St. Louis theatre operations, has severed
his connection with the company and his
stock interest in the St. Louis group of
theatres, operated by F. and M., has been
acquired by the company. Jack Schultz,
with the Hollywood branch of F. and M.,
also has resigned.
Mr. Dembow was with National Screen
about three years. Previous to this con-
nection he was executive vice-president of
Publix Theatres and a director of the par-
ent Paramount company. John F. Bannan,
associated with him the last 10 years, will
accompany Mr. Dembow to F. and M. as
assistant.
Jack Partington, president of F. and M.,
said that no immediate expansion in the east
is planned as a result of Mr. Dembow join-
ing the company. The company is, how-
ever, adding more theatres and now oper-
ates about 60 houses, 32 of which are in St.
Louis.
Mr. Dembow will also be a member of the
board. He has been in the industry 25
years, starting as a salesman for Fox in
1913. He later became assistant general
sales manager for that company. His af-
filiations thereafter were with Goldwyn Pic-
tures as west coast district manager, R. L.
Rothschild Theatres, in San Francisco, in
which Paramount had a minority interest,
and buyer and booker for the Paramount
circuit, eventually heading all Publix opera-
tions.
Meeting of National Supply
Managers Held in New York
The last of a series of four district meet-
ings of the National Theatre Supply Com-
pany was held in New York last Thursday
and Friday. The purpose of the meeting,
which was attended by eastern district man-
agers and sound sales representatives of these
territories, was to acquaint the eastern sales
division with complete details regarding the
new Simplex E-7 Projector and Simplex
4-Star Sound System.
On Friday at the India House, E. G.
Hines, president of International Projector
Corporation, entertained the following rep-
resentatives at luncheon : W. E. Green,
president of National Theatre Supply Com-
pany; E. M. Hartley and J. W. Servies of
the general office of National Theatre Sup-
ply; Herb Griffin, A. E. Meyer and George
Friedl, Jr., of International Projector, and
the following branch managers of National
Theatre Supply; N. C. Haefele, Baltimore;
H. J. McKinney, Boston; V. G. Sandford,
Buffalo ; Wm. J. Hutchins, New Haven ; C.
H. Secor, New York ; H. Blumberg, Phila-
delphia; O. E. Williams and C. Fred Boyd,
Albany.
X0>
5V *
ha*
! tfer«"'e „ hi. « 10
r (sex
oS°rted. c°° .
SC° - nn0^eS • 'vAo^cVt
.ate
J.G.1
5 tep-
Gteen,
, Com-
iGeoif?
ctor,
ml OF "BROAD
ith
VICTOR McLAGLEN
BRIAN DONLEVY
LOUISE HOVICK
Raymond Walburn • Lynn Bari
Jane Darwell • Robert Kellard
Executive Producer Sol M. Wurtzel
Directed by George Marshall
Screen Play by Lou Breslow and John Patrick. Original story by Norman
Houston. Music and Lyrics: "Legionnaires", "Daughter of Mademoiselle"
by Sidney Clare and Harry Akst. Dances staged by Nick Castle and
Geneva Sawyer
Hiveti;,
THE KEYSTONE OF YOUR FUTURE
26 MOTION PICTURE HERALD April 9 . 1938
SEVEN NEW UNITS START; 20th-FOX
BARS DUALS WITH NON-CODE FILMS
Paramount Sets Convention
April 15-16 at Washington;
GN Adds to Staff; 'Our Gang'
Shorts to Be Made at MGM
Seven new producing or distributing
companies were launched this week for par-
ticipation in the new season. They include :
Pictures Corporation of America, formed by
Ira Greene and Victor Halperin, for feature pro-
duction in the east.
Malcolm-Brown Picture Company, by Joseph R.
Malcolm and John E. Brown, for feature produc-
tion in the west.
Progressive Pictures Corporation, organized in
Hollywood by Ben N. Judell, to supplement his
state rights distribution business.
Frank Kassler, Inc., headed by Frank Kassler, to
handle foreign language talkers.
American Pictures Corporation, formed by Ed-
ward A. Blatt, formerly test director at Paramount.
Post Pictures Corporation, headed by Harry A.
Post, to distribute both 35mm. and 16mm. films,
with headquarters at 723 Seventh Avenue,
New York.
Cosmorama Productions, organized in Holly-
wood by a group.
Pre-seasonal activities this week, pointing
toward completion of feature and short subject
programs for 1938-39, also included:
1. Determination by Twentieth Century-Fox
Film, in annual sales convention at Kansas
City, to prohibit contractually the exhibition of
any of its features on the same program with a
film that does not have the industry's Production
Code Seal of Approval.
2. Paramount's scheduling of April 15th and
16th for its annual convention, at the Shoreham
hotel, Washington. Neil Agnew, vice-president
in charge of distribution, will preside.
3. Resumption of selling by Grand National
Pictures, with the addition of SO salesmen.
4. Acquisition by MGM of Hal Roach's
"Our Gang'' unit.
The Twentieth Century-Fox convention was
held last Friday and Saturday, at the Hotel
Muehlbach, Kansas City, where John D. Clark,
general sales manager, outlined 52 features and
58 one-reelers for 1938-39. Titles and the names
of 160 producers, directors, stars and writers
appeared on pages 16 and 17 of the April 2d is-
sue of Motion Picture Herald. Six features
were subsequently added from the British unit
of Robert T. Kane.
Mr. Clark told the delegates that although
more than 10,000 contracts were sold in the
United States for 1937-38, a record sales year,
600 more contracts for 1938-39 already have
been sold over the same last year.
Joseph M. Schenck and Darryl Zanuck, board
chairman and production chief, respectively,
wired messages to the 105 at the convention.
Lew Lehr was introduced as the new short
subject director, under Truman Talley. He
will have charge of 26 one-reelers the company
will produce to replace the Educational subjects
which Fox no longer will distribute. The new
shorts will include six "Magic Carpets," with
Lowell Thomas narrating, several to be done in
color ; four "Adventures of a Cameraman" ; six
"Sport Reviews," featuring Ed Thorgerson ;
four "Fashion Features," in color; six come-
dies, titled "Lew Lehr's Kindergarten." In ad-
dition, there will be 26 Terrytoon one-reel car-
toons, six in color.
Reduction from 100 shorts this year to 58
next year is attributable to the double billing
situation, the delegates were told. There will be
STUDENTS HEAR
ZANUCK LECTURE
Theatre operation is the biggest and
most wide open field for the youth of
today who is seeking a career, Darryl
F. Zanuck told a group of students
March 29th in a lecture, "Showman-
ship in Theatre Operation," before the
cinematography classes of the Univer-
ity of Southern California.
Mr. Zanuck told the students that
theatre operation at its highest is sim-
ply the task of carrying the studio's
problem to completion.
no two-reelers in the new season, as against 42
this year.
The largest advertising and publicity budget
in the company's history was announced by
Charles E. McCarthy, advertising director, who
said emphasis will be placed on special handling
of "big" pictures.
Fox will not change its policy of permitting
its stars to appear on the air to publicize com-
pany pictures.
Edward Lomba, of New York, was named
manager of the "Kent Sales Drive" for foreign
business.
Felix A. Jenkins, general counsel, explained
that all company contracts in 1938-39 will have
a clause prohibiting exhibition of a picture
made by Fox on a double bill with a film not
bearing the Production Code approval.
Indications are that 20th Century-Fox will
continue to handle physical distribution of GB
pictures in the U. S. next season.
Arthur Lee, GB managing director, said Sat-
urday on his return from a visit to western
branches that the company's sales and collections
in those areas were showing definite improve-
ment. He anticipates the release of 24 features,
8 more than this season.
Grand National's Plans
Grand National started its selling season April
L as last year.
Release of four films started the new season,
Edward Peskay, vice-president, said in New
York Tuesday. They are: "Renfrew Rides
North," "International Crime," "He Loved An
Actress," and "Zamboanga."
In addition to the present staff, there are 29
exchanges. Grand National is augmenting its
sales force with 50 to 60 salesmen.
Grand National plans to release 36 features
and 16 Westerns.
New Companies
Organization of Pictures Corporation of
America was announced by Ira Greene, presi-
dent. Victor Halperin, who has made 30 pro-
ductions variously for United Artists, Para-
mount and RKO, is vice-president in charge of
production, and J. Burgi Contner, president of
Motion Picture Supply Company, is secretary-
treasurer. Budd Getschal, formerly of Univer-
sal and The Film Daily, is director of publicity
and advertising. Mr. Greene, who heads Conti-
nental Film Industries, Inc., film investment
bankers, said production will be at Film Art
Studios, New York. A home office has been
set up at 723 Seventh Avenue.
Joseph R. Malcolm, of Malcolm Laboratories,
and John E. Brown have formed Malcolm-
Brown Picture Company to make 20 independent
films on the Coast. Territorial distribution
agents, 16 already engaged, will operate on a 50
per cent basis.
Mr. Brown is president, Mr. Malcolm secre-
tary-treasurer. A budget of $400,000 has been
set.
The lineup calls for eight westerns, eight ac-
tion features and four "specials."
Al Selig will handle publicity and exploita-
tion.
Ben N. Judell, state rights film distributor,
has formed Progressive Pictures Corporation
to produce four features in Hollywood.
First is "Delinquent Parents," with Doris
Weston, Maurice Murphy. Next will be "Way-
ward Daughters," "Scandal House" and "Step-
mother."
Jerome E. Olenick is publicity director.
Frank Kassler has formed his own distribu-
tion company at 1600 Broadway, New York, to
finance French productions in Paris and Jewish
productions in Poland and will distribute the
product here.
With headquarters at 1033 N. Cahuenga Bou-
levard, Hollywood, Cosmorama Productions has
been formed to film current happenings not cov-
ered by news reel cameramen. The first, in
1500 feet, is "The Fishing Fleet."
Members of the organization include Gene
Hagberg, Lennie South, Thor Loovos, J. Hen-
ry Kruse, and Hank Levy.
Wanger's Talent Contracts
Although Walter Wanger's 1938-39 program
has not been determined, the company has under
contract for next season ten players, three di-
rectors and three writers, as follows : Players,
Sylvia Sidney, Charles Boyer, Madeleine Car-
roll, Henry Fonda, Joan Bennett, Pat Paterson,
Alan Baxter, Tim Holt, Maria Shelton and
Louise Piatt ; directors, Irving Cummings, John
Cromwell and John Ford ; writers, Gene Towne,
Graham Baker and John Howard Lawson.
Under a plan evolved by Hal Roach Studios
for the making of features such as "Topper"
and "Merrily We Live," production of Our
Gang comedies will hereafter proceed at the
M-G-M plant under the direction of Fred Quim-
by, general manager of short subjects.
At Warners, pre-seasonal studio conferences
were ending this week and the eastern execu-
tives were returning to New York.
Paul Muni will continue with Warners next
season under a new contract, reversing his ori-
ginal decision to act on a picture-to-picture free
lance basis.
The first picture for Jimmie Fidler under a 1
new four-film arrangement with Warners will
be "Garden of the Moon," musical.
National Theatres Heads
Confer with Skouras
Policies for the coming season and new
product buying were discussed last Thurs-
day and Friday when division managers of
National Theatres conferred in New York
with Spyros Skouras, operating head. The
circuit starts 1938-39 buying April 15.
Among those present at the meeting were
Charles Skouras, head of West Coast The-
atres at Los Angeles ; Arch M. Bowles of
San Francisco, west coast division manager
for northern California ; Rick Ricketson,
head of Fox Intermountain Theatres ; Elmer
C. Rhoden, Fox Midwest division manager, i
and Frank L. Newman, Sr., president of the I
Evergreen State Amusement Corporation.
HOT OFF THE GRIDDLE!
A sizzling sequel to his 1937 Academy Award-winning
"Penny Wisdom" is Pete Smith's PENNY'S PARTY in
which Prudence Penny, noted newspaper home economist,
demonstrates another array of mouth-watering food
ideas in eye-filling Technicolor. READY NOW FOR
IMMEDIATE PLAYDATES!
Like its predecessor, PENNY'S PARTY is chock-full of pre-arranged tieups
with local Gas Companies, Newspapers and various kitchen products
... read details in current issue of M-G-M SHORTS STORY magazine.
28
MOTION PICTURE HERALD
April 9 , 1938
QUOTA IN ACCEPTED FORM INCLUDES
MAJOR PROPOSALS OF GOVERNMENT
Basic Principles of White Paper
Incorporated in New Law;
Triple Credit and Reciproc-
ity Important Concessions
by AUBREY FLANAGAN
in London
Buffeted by the shifting winds of politics
in Parliament for the last seven months and
the object of vociferous debate ever since it
first emerged in nebulous form from the de-
liberations of the Moyne Commission early
last year, a new Cinematograph Films Act
went into effect April 1st. In it are detailed
quota schedules under which distributors
and exhibitors will operate until 1948.
Incorporating all the principles submitted
by the Board of Trade to the House of
Commons last August in a White Paper
and changed only in detail from that docu-
ment the new Bill represents a victory for
the Government whose representatives
steered it through the shoals of legislative
debate and the storms of industry contro-
versy. To facilitate its course the only con-
cessions necessary were minor ones to the
labor opposition and diplomatic ones to dis-
tributors.
The Act, in its most important phases,
provides :
A quota for distributors starting ' at
15 per cent and increasing in ten years
to 30 and for exhibitors starting at
121/2 per cent and increasing to 25;
A separate short subjects quota rang-
ing from 15 to 25 per cent for distributors
and from 1 2 1/2 to 22'/2 per cent for ex-
hibitors;
A minimum cost clause based on ex-
penditure for labor rather than on the
total budget of a picture;
Concessions to distributors permitting
films made at a cost exceeding the mini-
mum to count double and triple for quota
purposes according to a fixed scale;
A similar clause allowing quota credit
for British films acquired at certain fixed
costs for distribution in other countries;
Prohibition of blind and advance book-
ing;
Establishment of a Films Council, and
Guarantee of fair wages and hours to
studio employees.
The quota percentages represent a consider-
able increase from those fixed in the old Bill
passed in 1927 which expired last week, and
were approved in their final form only after
long controversy. Even in the ultimate Parlia-
mentary stages of the Bill the House of Lords
approved an amendment introduced by Lord
Moyne which would have provided that the dis-
tributors' quota start at 20 per cent and the
exhibitors' at 15. The amendment was pro-
tested bitterly when the Bill was returned to
the Commons and was struck out before the
measure received the royal assent on March
30th.
Under the expired Bill the percentages started
at 7T/> per cent for distributors and increased
QUOTA PERCENTAGES
INCREASE BIENNIALLY
Following is the schedule under
which the quota percentages will in-
crease for distributors and exhibitors,
under the terms of the new Cine-
matograph Films Act. For example,
this year 15% of all features and
15% of all short subjects handled
by the distributor must be British
product; 12l/z% of all features and
125/2% of all short subjects shown by
the exhibitor must be British.
DISTRIBUTORS
Year
Features
Shorts
1938
15
15
1939
20
15
1940-41
22*4
17/2
1942-43
25
20
1944-45
27/2
27/2
1946-47
30
25
EXHIBITORS
1938
I25/2
12/2
1939
15
HVi
1940-41
17/2
15
1942-43
20
17 Vi
1944-45
22/2
20
1946-47
25
22/2
The new distributor quota went
into effect April 1st but the ex-
hibitor quota requirements will not
become effective until October 1st.
to 20 per cent in the tenth year and ranged
from five per cent to 20 per cent for exhibitors.
The separation of the short subjects quota from
the features is an entirely new provision.
The minimum cost provision specifies that to
be entitled to registration for distributors' quota
a British feature film must have cost £1 a foot
and a minimum of £7,500 "expended in labor
costs." An entirely new basis of computing
film costs is here added to the principle, itself
new in legislation, that cost shall be the de-
ciding factor in conferring the right of registra-
tion to a British film.
In addition 75 per cent of this labor cost
must be paid to British labor but the salaries
of one star and of one artist may be excluded
from this computation of costs. The labor cost
is computed as roughly one half of the total
negative cost so that each quota film of British
origin must represent a total minimum cost of
approximately $75,000.
The institution of a minimum cost clause
and the rejection of a viewing test which had
been advanced pressingly as the alternative, was
the feature of the Bill about which one of the
earliest and fiercest controversies concerning the
legislation raged.
The Government itself, expressing its views
in the White Paper, favored the quality test
as the ideal method of qualifying films for
registration and as an antidote for the low
quality quota quickies but realistically it was
admitted that such a test was impractical and
that a minimum cost provision would insure
a financial incentive for keeping the calibre of
production at an acceptable level. A residue of
the quality test, however, remains in the Bill
as written and approved in the addition of a
proviso that films failing to reach the labor
cost minimum may be submitted for registra-
tion subject to the approval of the Board of
Trade as being of special entertainment value.
To "further encourage the production of long
films of higher quality" and to provide entry
into the foreign market the Government further
provided the "Double Quota" principle under
which distributors could claim extra quota
credit for films costing a stated amount over
the minimum. This provision of the Bill as
passed allows distributors credit for two films
when labor costs reach £22,500.
On this point debate raged until the final mo-
ment of passage. It was attacked by distribu-
tors on the ground that it did not go far
enough and by exhibitors on the ground that
it represented a reduction of effective exhibition
footage. When the Bill reached the floor of
the House of Commons Oliver Stanley, presi-
dent of the Board of Trade, who guided the
measure through the legislative processes, pro-
posed an amendment extending the principle
so that distributors could claim triple credit for
films costing £37,500 ($187,500) for labor. Op-
position in the commons defeated the proposal
but it was reintroduced when the Bill reached
the House of Lords and remained a part of it
during the subsequent reconsideration and final
approval by the lower House.
To pacify British studio interests who opposed
not only this increase but the original principle
a rider was attached to the amendment limiting
the multiple quota concessions to 50 per cent
of the distributor's total footage.
Under the heading also of "further encourage-
ment" the Government introduced a reciprocity
clause which subsequentlv became a major cen-
ter of controversy. As originally proposed with
the "hope that it would lead to cooperation be-
tween British producers and those renters who
are in a position to arrange adequate channels
of distribution overseas" it was provided that
acquisition of a film for foreign distribution
would merit credit for one feature under the
quota requirements. The feature acquired for
such distribution, however, would have to cost at
at least £3 a foot and involve a labor cost of
not less than £22,500. In addition at least £20,-
000 would have to be paid for the foreign rights.
After industry argument and legislative de-
bate this clause in the final Bill provides that
triple labor cost films (£22,500) acquired for
foreign distribution at a price of £20,000 shall
count one for the distributor's quota and that
films costing at least £30,000 in labor and ac-
quired for £30,000 shall count double.
Exhibitor Quota Films Unlimited
The exhibitors' quota under the Bill is to
be calculated on screenings only and all British
films are available for registration whether they
qualify for distributors' quota or not. To
further protect the exhibitor the Government
included a clause continuing the provision that
when an exhibitor has not shown the required
proportion of British films he shall be pro-
tected from prosecution if he can satisfy the
Board of Trade that the reasons for his default
were reasons beyond his control and in such
cases he is to be given a certificate of exemp-
tion.
Although pictures made in the Dominions are
not creditable for distributors' quota they are
for the exhibitors.
Under the new Bill, as in the old, blind and
advance booking are prohibited under heavy
penalties. The signing of booking agreements
(Continued on opposite pane, column 11
April 9, 193 8
Quota Handicaps
American Films
(Continued from precding page)
before a picture is trade shown is specifically
banned and bookings are limited to six months
in advance under heavy penalties applicable to
distributors only.
Newsreels, advertising films and educational
subjects are exempted from all provisions of the
Bill.
A proposal for a Films Council with wide dis-
cretionary powers was included in the report of
Moyne Commission last year but met with
such opposition that the Government eliminated
the plan from the White Paper. Mr. Stanley,
however, introduced an amendment providing
for such a council while the Bill was in the
House of Commons.
It will consist of 21 members to be appointed
by the Board of Trade. Eleven will have no
financial interest in the industry and there will
be two producers, four exhibitors, two labor
representatives, a chairman and one woman
representative. Its functions will be to review
the progress of the industry with particular
reference to production and report to the Board
of Trade when advisable. It will also be avail-
able to the Board of Trade when its advice
is sought whether at the request of persons in-
terested in the industrv or others. It will make
an annual report to the Board which in turn
will be presented to Parliament.
Ten members will continue a quorum and
the council will be empowered to regulate its
own procedure. Members will hold office in
accordance with the terms of their appointment,
will be eligible for reappointment, but will not
be eligible to serve more than three years.
In the closing moments of the debate in
Parliament there prevailed a general atmosphere
of contentment and gratification that the battle
was over. Most jubilant of all would seem to
be the American distributors, who, on the face
of it, and without the remotest public cam-
paigning or open controversy, won an asset in
the triple quota and reciprocity schemes and
the possibility of reducing their footage obliga-
tions by 50 per cent. The net value of this
gain, however, is questioned by their exhibitor
critics, who, as a result of Mr. Stanley's un-
equivocal and unqualified denunciation of the
quickie process, and of the manner generally
in which quota obligations have been met, fore-
see an emphatic and uncompromising Board
of Trade attitude to the theory and practice of
evasion.
Least happy of all are the producers whose
case, thanks to its variegation and shifting-
ground has been, if not ignored, at least set in
the background. Last minute effort at lobby-
ing found them sending twenty line telegrams to
every member of the House of Commons on the
day of the debate, so many in fact that the
bulk of them were not sorted out and distributed
till the debate was over !
Star, Author, Director of
"Lenin" Receive Awards
The Order of Lenin, highest of all Soviet
Russia decorations, has been awarded to
Boris V. Shchukin, Mikhail Romm, and A.
Kapler, star, director and author of "Lenin
in October," according to Amkino Corpora-
tion, American distributors of the film. The
picture had its American premiere last
week at the Cameo and Continental theatres
in New York.
Howard Strickling, publicity director of
Metro-Goldwyn-Mayer, and Gail Green-
street of the J. Walter Thompson publicity
bureau, were married Saturday. They are
honeymooning at the Flying V Ranch,
Tucson, Ariz.
MOTION PICTURE HERALD
Government Interested in
Brandt Proposal for Loans
Available for Reconstruction
Theatre building contracts awarded in
February showed an increase over January.
The valuation of new and major alterations
projects reported for the month for the 37
states east of the Rocky Mountains totaled
$2,369,000.
Reconstruction Finance Corporation in
Washington this week received "with in-
terest" a proposal by Harry Brandt, presi-
dent of the Independent Theatre Owners
Association, New York, for making loans
up to $25,000 available to exhibitors for
theatre reconstruction and rehabilitation.
Sixty-seven projects, calling for 255,000
square feet of floor space, were listed for
February by the Dodge Reports division of
the F. W. Dodge Corporation, in a grouping
of all theatre construction for which actual
contracts were awarded in the month.
43 January Projects
A similar survey by the company for
January showed 43 projects, with 153,000
square feet, valued at a total of $1,187,000.
The February figures are approximately
at the same average level of theatre con-
struction as in 1937, when Dodge reported,
for 12 months, 885 projects valued at
$27,255,000.
The January and February reports showed
fewer theatre projects, for new and major
alteration work, with a smaller total area,
but a higher total contract valuation than
was recorded for the same period in 1937.
For January and February of 1937 the
report listed 118 projects compared to 110
for the first two months of this year ; 412,000
square feet for the two month period in 1937
compared to 408,000 in 1938, and $3,393,000
valuation in the 1937 period as compared
to $3,556,000 for the same period in 1938.
Confers with RFC Chairman
Mr. Brandt conferred with Jesse Jones, RFC
chairman, on the possibility of extending long-
term credit at low interest to theatre owners
through the local banks for all types of remod-
eling and renovating projects and the purchase
of equipment. The ITOA head said that Mr.
Jones liked the proposal as outlined, but
raised the question whether it could be worked
out with the banks.
Exhibitors can now obtain loans up to $10,-
000 from the Federal Housing Administration
for permanent improvements to theatres and
purchase of immovable equipment. Mr.
Brandt's idea is that the exhibitors should be
able to borrow for all types of equipment, in-
cluding movable equipment and booth installa-
tions, which are not covered by FHA credits.
The loans are not intended for new theatre
construction. Officials of the RFC indicated
that such a sum, negligible in comparison with
the $1,000,000 advances that have been made
in other directions, would not be considered
impossible to grant provided the borrower had
adequate collateral and could satisfy the gov-
ernment's requirements. The new legislation
providing for loans to small industries will
necessitate no material change in RFC lending
policies.
29
ASCAP Scores
Initial Victory
. The American Society of Composers,
Authors and Publishers this week scored
a temporary victory over the Florida statute
designed to prevent the society from collect-
ing royalties in the state, and prepared to
attack a similar measure in Tennessee.
At Ocala, Fla., a federal court issued an
order temporarily setting aside the 1937 law.
An interlocutory injunction was filed in
the United States district court for the
northern district of Florida against Cary
D. Landis, attorney general, and the 15
state attorneys of Florida. The order was
signed by the three judges who, sitting as
a federal statutory court in New Orleans,
heard arguments March 3rd.
Mr. Landis was granted 30 days to file
an answer and ASCAP was granted a simi-
lar period to post a $5,000 bond to compen-
sate for damages which might be incurred
before a final hearing.
The trial of ASCAP's suit to have the
law declared unconstitutional is expected to
be set for some time next fall.
Tennessee Action Next
E. C. Mills, chairman of ASCAP's ad-
ministrative committee, was in Knoxville
this week, conferring with resident attorneys
for the society on plans for filing an action
attacking the Tennessee law.
The Rhode Island bill designed to prevent
the collection of royalties on musical composi-
tions from second run film theatres was re-
ported out by the corporation's committee of
the Rhode Island Senate and then recommitted
to committee. The bill is sponsored by Senator
Clarence H. Horton.
The Senate Banking and Commerce cora-
mitte, Ottawa, has amended the bill of W. K.
Esling, conservative member for Kootenay
West, to curb the activities of the Canadian
Performing Rights Society (similar to ASCAP
in the United States). The committee deleted
from the measure the provision that the society
must publish a list of all dramatic-musical
works which it claims to control by copyright.
Two other amendments were substituted. One
provides that no charge shall be made for pub-
lic performances of such works by means of
radio receiving sets or gramophone, except in the
case of a theatre to which admission is
charged, or a ship. The second stipulates that
vocal or instrumental musical performances
shall not be considered public performances
for which a fee must be paid, except where they
occur in a theatre or a ship.
ASCAP's annual membership meeting, which
was postponed from March 24th because of the
illness in the family of Gene Buck, president,
will be held about April 21st.
Royalties, estimated at $100,000 due ASCAP
from cafes, orchestras and radio stations in
Germany and Austria would be used to assist
Jewish and other oppressed composers and
musicians in those countries, under a resolution
voted by the Song Writers Protective Associa-
tion at their annual meeting last week. Irving
Caesar, president of the group and also a mem-
ber of the ASCAP board, was directed by the
resolution to present the plan to the society.
NEW THEATRE BUILDING
CONTRACTS INCREASE
30
MOTION PICTURE HERALD
April 9, 193 8
PALEY HITS FEDERAL AIR REGULATION;
ACADEMY MAY INCLUDE RADIO SERVICE
President of CBS Urges Long
Term Licenses; Declares Rela-
tions of Stations to Networks
Are Not Monopolistic
Federal regulation or censorship of radio,
beyond seeing that freedom, fairness and
nonpartisanship of the air are maintained,
is as unnecessary as the imposition of spe-
cial regulations for "newspapers and hard-
ware stores," William S. Paley, president
of the Columbia Broadcasting System, de-
clared Tuesday in his annual report to
stockholders of the company.
In his address, which was broadcast over
the Columbia network Mr. Paley advocated
greater public interest in all proposals tend-
ing toward censorship of broadcasting. He
also :
Denounced the present six-month licens-
ing system, terming it "as unfair and un-
wise as it would be to give men short-
term licenses to publish newspapers, to
write books or plays, or to make motion
pictures."
Proposed licenses be granted for a long
term of years and be revocable only when,
after a full and open, trial, it is proved that
broadcasters failed to operate in the pub-
lic convenience, interest and necessity.
Warned that broadcasting would suffer
very quickly if network operations were
hampered.
Asserted that the relationship of stations
to networks is anything but monopolistic.
Declared that Federal Communications
Commission regulation of prices at which
radio stations could be bought or sold, or
regulation as to the number of stations a
network might own or lease, would be detri-
mental to radio.
Mr. Paley urged that the industry unite on a
program of progress, public service and protec-
tion, advancing the thought that the recently
organized National Association of Broadcasters
might be made the instrument for such a pro-
gram.
A few days before Mr. Paley's report was
submitted, the Broadcasters appointed Mark
Ethridge, general manager of the Louisville,
Ky., Courier- Journal, as president.
The new leader, who accepted on the condi-
tion that the position be non-salaried, will have
authority to bring about self-regulation in the
radio industry similar to that in the film in-
dustry.
He also will serve as the industry's spokes-
man before the public, the federal administration
and Congress.
In accepting the post, Mr. Ethridge said he
would serve until a "permanent head of the
industry" was named.
The Association decided last February to ap-
point a paid president with broad powers over
the industry after a series of incidents which
led to public criticism. Among these was the
radio skit, "Garden of Eden," in which Mae
West took part. The FCC condemned the
broadcast and later accepted an apology from
National Broadcasting Company.
The Broadcasters' program will include ap-
pointment of a staff of experts for public and
SHORT PRODUCT
PLAYING BROADWAY
Week of April 2
CAPITOL
Three on a Rope MSM
Pipe Dream MSM
CRITERION
Austria Vanishes Royal Film
Exchange
Hollywood Picnic Columbia
MUSIC HALL
March of Time, No. 8 RKO Radio
PARAMOUNT
Tears of an Onion Paramount
Gold Paramount
Popular Science, No. 4. . . . Paramount
R I ALTO
Audioscopiks MGM
RIVOLI
Windward Way RKO Radio
ROXY
Mouniain Romance Educational
Wanna Be a Model Educational
Blue Coast Major Peter
P. Devlin
STRAND
Shopgirl's Evidence Vitaphone
Little Me Vitaphone
Porky's Five and Ten Vitaphone
labor relations, engineering, legal work and re-
search. There will be an annual budget of $250,-
000 as compared to the $75,000 annual budget
the association had up until last year.
In discussing federal regulation, Mr. Paley
traced its origin to the fact that stations had
to be policed in order that their broadcasts
would not interfere with each other. This polic-
ing, he said, resulted in limitation of the number
of stations. He urged that regulation, therefore,
be limited to "the bare necessities of the case,"
which he listed as freedom, fairness and non
partisanship of the air.
Mr. Paley defended the competitive system
of broadcasting, claiming that under this system
broadcasting had been used more effectively for
"the entertainment, the information and the edu-
cation" of a whole people than under any other
plan of operation in the world.
In urging that the system of licensing be
changed, Mr. Paley commented : "I feel quite
sure that nobody really wants to keep broad-
casting in a position where it might some day
be faced with the necessity of pleasing those in
power in order to continue to exist. I do not
think it is wise for the American people to
allow the whole broadcasting structure too con-
tinue to rest on such a weak foundation."
Mr. Paley referred to the FCC's recent de-
cision to make a full investigation of network
broadcasting, declaring that the "miracle of
radio lies in networks" and, therefore, networks
should not be limited.
Sales prices of radio stations should be gov-
erned by ordinary rules of business, he said.
Commissioners Paul A. Walker, Eugene O.
Sykes and Thad H. Brown were named by the
FCC on Wednesday to make the study of chain
broadcasting and of monopoly. Commissioners
Craven, Sykes and Norman S. Case will handle
the superpower investigation.
Gledhill Proposes Study of
Project toProvide Air
Achievement Records; CBS
To Celebrate April 30th
Leaders of the Academy of Motion Pic-
ture Arts and Sciences are undertaking a
survey to determine the possibility of ex-
panding the organization's activities to in-
clude the servicing of the radio industry in
the same manner as the film industry.
Under the plan, formulated by Donald
Gledhill, executive secretary, the Academy
is seeking to discover if there is a need for
radio achievement records, such as those
made by the Academy for motion picture
producers, writers and directors, and the
Academy's casting directory, which con-
tains photographs of players, their tele-
phone numbers and their agents.
Consideration also is being given to a plan
to establish a library of electrical transcriptions
of voices of radio actors and actresses. The
transcriptions would be played over special
telephone wires to executives of advertising
agencies, networks and stations seeking to cast
radio programs.
The chief obstacle, it was explained, is the
possible cost of the enterprise and how it should
be apportioned. Mr. Gledhill plans to submit
the plan to the executive board for early con-
sideration.
The Academy, since dropping its activities as
a representative, collectively, of actors and writ-
ers, has broadened its service projects. A quar-
terly casting directory, financed for the most
part by studios, is issued, and the players whose
photographs are included are charged a small
fee.
In addition, the Academy is establishing a
large library of publications, such as text books,
non-fiction, and trade publications, both Ameri-
can and foreign.
V
CBS Plans 18 Hour
Hollywood Broadcast
An 18 hour, 45 minute broadcast, to emanate
from Hollywood, will be given April 30th by
Station KNX over the entire chain to mark
the opening of the new CBS building at Colum-
bia Square. The programs will start at 6 a. m.,
PST, and will last until 12:45 a. m. the next
day.
Several features will be picked up by the
Canadian network, while a short wave hookup
with Europe will make available the entire pro-
gram to the Continent, according to Charles
Vanda, program director.
The broadcast will be climaxed by a two-hour
program from the new Columbia Square Thea-
tre where stars of radio, stage and screen will
appear, Mr. Vanda said. The varied periods
will have college presidents, scientists, philoso-
phers and other men of letters broadcasting
from classrooms, laboratories and offices.
A special program of symphonic music will
be offered by the Los Angeles Philmarmonic
Orchestra from the Hollywood Bowl, where
20,000 school children will be present.
Spot broadcasts from the city's busiest inter-
sections, a "parade" of Southern California
sports figures, a round-the-town dance music
excursion to Hollywood's night clubs, and nov-
elty programs are planned. City, county and
state officials are to speak.
KI LEADING
tost wws
IR
DT
D 0 U G L AS
with
GUY KIBBEE - JEAN DIXON - ERIC BLORE
LUCILLE BALL • WARREN HYMER
M if s i c by JEROME KERN
i Mies by DOROTHY FIELDS
DIRECTED BY
T A Y 8 A R N E T T
PRODUCED IT
FELIX YOUNG
k MY 6ARNEIT Production
Screen play by 6ene Towr
6raham Baker, Allan Scot
Based on an Original Story
Dorothy and Herbert Fieli
April 9, 1938
MOTION PICTURE HERALD
33
THE HOLLYWOOD
SCENE
Two by Two
Ten pictures were started and twelve fin-
ished in the closing week of March. The
trend was to start production in groups of
two.
Both features which went into work at
MGM appear to be upper bracket pictures.
"Hold That Kiss" will feature Fay Bainter,
Maureen O'Sullivan, Dennis O'Keefe and
Ruth Hussey. Leading players in "Shop-
worn Angel" are James Stewart, Margaret
O'Sullavan and Walter Pidgeon.
With Charles Starrett and Iris Meredith
in the leading roles, Columbia started
"Swingtime in the Saddle." Robert Paige
and Jacqueline Wells head the cast to be
seen in "State Police."
Republic started "Gangs of New York"
in which Charles Bickford, Wynne Gibson,
Alan Baxter and Harold Huber will be fea-
tured, and "Whirlwind Cowboy."
At 20th Century-Fox "I'll Give a Mil-
lion" and "Hello Hollywood" were started.
Warnex Baxter, Peter Lorre, John Carra-
dine, J. Edward Bromberg and Sig Rumann
head the cast in the first. The second will
star Jane Withers with Henry Wilcoxon
and Gloria Stuart.
"In Every Woman's Life" started at
Warners. Kay Francis, Anita Louise, John
Litel and Bonita Granville are the prin-
cipals.
For United Artists distribution, Walter
Wanger started "Algiers." Charles Boyer,
Heddy Lamarr, Alan Hale and Joseph
Calleia are the most important players as-
signed thus far.
Republic completed three pictures. "Ro-
mance on the Run" will present Grace Brad-
ley, Edward Brophy, Patricia Ellis, Donald
Woods and William Demarest. Ray Rogers,
Smiley Burnette and Carol Hughes head
the cast in "Under Western Stars." Lee
Powell and Eleanor Stewart are the prin-
cipals in "Fighting Devil Dogs," a serial.
Monogram finished two productions. Tim
McCoy, Suzanne Kaaren, Carl Hackett and
John St. Polis are featured in "Ridin' Gent."
John Merton, Louise Stanley and Al St.
John are the important characters in "Gun-
smoke Trail."
Two pictures were finished at 20th Cen-
tury-Fox. The Ritz Brothers, Tony Martin,
Marjorie Weaver, Slim Summerville and
John Carradine are featured in "Kentucky
Moonshine." "Kidnapped" has Warner
Baxter, Freddie Bartholomew, Arleen
Whelan, C. Aubrey Smith and Reginald
Owen among the players in its cast.
"Cocoanut Grove" was completed at
Paramount. Fred MacMurray, Harriet Hil-
liard, Ben Blue, Yacht Club Boys and Rufe
Davis are the principals.
Progressive Pictures finished "Wayward
Daughters." The cast includes Verna
Hillie, Marjorie Reynolds, Dennis Moore,
Sheila Bromley and Monte Blue.
Warner Brothers completed "Four's a
Bill Robinson, the Bojangles of the
amusement world, will celebrate his
60th birthday next month but the
festivities in honor of the event already
have begun. The Grand Street Boys,
New York association of notables,
gave him a beefsteak dinner on Sun-
day night and presented him with a
bound volume of congratulatory mes-
sages from personages of politics and
the stage. Included was an advance
birthday message from Shirley Temple,
to whom he is "Uncle Billy."
Crowd." Leading names are Errol Flynn,
Olivia de Havilland, Rosalind Russell, Pat-
ric Knowles, Walter Connolly and Melville
Cooper.
"Sinners in Paradise" finished up at Uni-
versal. Cast is headed by John Boles, Madge
Evans, Bruce Cabot and Marian Martin.
MGM finished "Three Comrades." It
will present Robert Taylor, Franchot Tone,
Robert Young, Margaret Sullavan, Henry
Hull, Guy Kibbee, Lionel Atwill and Sarah
Padden.
Sophistication Is OuU
Sophistication is as dead in Hollywood
as the dodo-bird.
The box office killed it.
A survey of recently made pictures and a
glance at what is scheduled reveals a divi-
sion between simple human stories and out-
door melodramas, with provision made for a
few musicals. In the main, however, out-
door stuff predominates.
Three pictures, "The Girl of the Golden
West," "In Old Chicago" and "Jezebel" are
advance sketches of what the big picture
output will look like.
MGM's successors to "The Girl" will be
"Test Pilot," an aviation story; "Marie
Antoinette," described in Motion Picture
Herald, March 26th; "Three Comrades,"
an Eric Remarque post war melodrama;
"Yellow Jack," the struergle of science
against yellow fever, similar to the "Arrow-
smith" theme, and "Northwest Passage."
Twentieth Century-Fox has "Four Men
and a Prayer," built around world melo-
drama, romance and adventure; "Kid-
napped," a Robert Louis Stevenson yarn,
and "Suez," to follow "In Old Chicago."
Warners will continue with "The Ad-
ventures of Robin Hood," "Cowboy from
Brooklyn," "Valley of the Giants" all out-
door stories, and the down to earth romance
"Boy Meets Girl" from the point at which
it left off with "Jezebel."
As production is getting back to first
principles, putting on the screen emotions
that everybody knows and understands,
utter belief in the romance, comedy or
drama in the story is compelling, and smart-
ness that may be laughed at or otherwise
understood momentarily, only to be quickly
forgotten, is being dropped as a theme.
Paramount has a trio of big musicals
coming up, "Dr. Rhythm," "Cocoanut
Grove" and "College Swing," but after that,
although because of Bing Crosby and Fred
MacMurray musicals will continue, produc-
tion plans move outdoors with "The
Texans" and "Union Pacific" as successors
of "Wells Fargo."
Rejected Roles
Representatives for Dick Powell and the
Warner studios were to confer this week on
the actor's refusal to appear in "Garden of
the Moon." The dispute was the newest of
three current controversies in the general
category of star trouble.
Bette Davis, suspended by the same
studio for balking at "Comet Over Broad-
way," issued the explanation that she was
ill when the script was received but that had
she felt the story was worthy of her talents
she would have arisen from her sickbed
rather than delay production. Warners filed
a complaint with the Screen Actors' Guild.
Joel McCrea figured in the third argu-
ment, which was settled when he appeared
for work in "Three Blind Mice" at Twen-
tieth Century-Fox after the lending studio,
Samuel Goldwyn, refused to support his be-
lief that the part was not suitable.
V
Paul Muni, in Hollywood after a Euro-
pean vacation, has approved a renewal con-
tract with Warner Brothers, having recon-
sidered a previous decision to freelance. His
next film will be either "Sea Wolf" or
"Maximilian and Juarez."
34
MOTION PICTURE HERALD
April 9, 1938
ADMISSION PRICE LEVEL
UNCHANGED IN 5 YEARS
MPPDA Sees No Countrywide
Shifts, Despite Some Reduc-
tions in Scattered Areas
Despite scattered reports of reductions,
theatre admission prices, considered on a
countrywide basis, still are approximating
the level they have had for the last five
years, according to the Motion Picture Pro-
ducers and Distributors of America.
Reduction of prices by some theatres,
notably those in the northwest, marks a
direct reversal of a general movement early
last fall for higher admissions.- Motion
Picture Herald said on September 18,
1937: "The general tendency to increase
admission prices continued to gain favor
this week, raises being put into effect in
Connecticut, Kansas, Ohio, Colorado and
Minnesota."
"Price War" in Northwest
In Minnesota today the Berger Amuse-
ment Company and the Baehr Brothers are
waging a "price war." At Brainerd, prices
are down to 10 cents for a double feature
program, while at Bemidji tickets cost 15
cents each for a dual bill.
At Spokane, Wash., the Post Street the-
atre followed the citywide trend toward
lower prices by eliminating vaudeville after
a six-month try and adopting a double fea-
ture policy with admissions being dropped
10 cents to 15 and 25 cents. Previously, the
Granada dropped its prices from 20 to 30
cents to 25 and 25 cents ; the Empress went
from 15 to 20 cents to 10 and 15 cents, and
the Liberty inaugurated a policy of 15 cents
until 2 P. M.
Price changes in Nebraska were both up-
ward and downward. Five cent drops were
adopted at the Fremont, Fremont; the Ma-
jestic, Grand Island, and the Sun, Hol-
drege. In Lincoln the Stuart eliminated a
25-cent evening balcony price, making the
entire house 40 cents ; the Lincoln increased
from 20 and 25 cents to 25 and 35 cents, and
the Orpheum went from 10, 15 and 20 to 10,
20 and 25 cents. The increases in Lincoln
did not affect the five-cent admission
charged by the Varsity where double fea-
tures, a serial and short subjects are shown.
Montreal Increases Planned
Immediately after Easter, Montreal the-
atres plan to raise admission prices to the
pre-depression level. First-run houses now
charging 50 cents will increase the price to
60 cents while second-run and neighborhood
houses will change the 25 and 35-cent price
to 30 and 40 cents. The move is expected to
be made by the majority of Montreal's 63
theatres. About 20 per cent of the second-
run shows and the entire first-run group
will make the change.
An immediate investigation into the ad-
mission prices charged by theatres in On-
tario has been ordered by M. F. Hepburn,
premier, because, it is charged, exhibitors
failed to fulfill their promise to pass on to
the public the benefit of the cancellation of
the amusements tax last July.
"The revenue from the amusements tax
during the past year amounted to only $227,-
000, whereas during the previous year it was
nearly $2,000,000," Mr. Hepburn declared
in his budget speech before the Ontario
legislature.
Griffis Reports
$12,000,000 in
Paramount Cash
Paramount stands today in a strong cash
position, with $12,000,000 in hand, after
effecting last week's dividend payments,
according to Stanton Griffis, chairman of
the corporation's executive committee.
Other financial news of the week in-
cluded Securities and Exchange Commission
reports on stock exchanges in Paramount
and Columbia Broadcasting, and issuance of
earnings reports by Famous Players Cana-
dian Corporation, Hamilton United The-
atres, Strand Hamilton Theatres and Con-
solidated Theatres, all of Canada, and by
Carrier Corporation, Bausch and Lomb
Optical Company and Claude Neon General
Advertising, the three of which do consid-
erable equipment selling in the motion pic-
ture business, and other fields.
Cash Position Improved
An improvement in Paramount's current cash
position amounting to approximately $3,500,-
000 has been recorded since last September, Mr.
Griffis saia. The current improved cash posi-
tion is after the payment this week of the first
quarter dividends on the company's 6 per cent
first and second preferred stocks, amounting
to $300,000. The results noted are credited to
fiscal planning and the revision of general
operations to contend with lower theatre re-
ceipts which have prevailed for some months
past.
Indications are that all or most of the pres-
ent directorate will be reelected June 21st at
the annual meeting.
Disposition by John D. Hertz, Paramount
board director, of 1,700 shares of Paramount
second preferred stock held through Lehman
Brothers was reported to the Securities and
Exchange Commission. Mr. Hertz still holds
1,000 shares of Paramount second preferred
through Lehman Brothers.
Famous Players Canadian
The financial position of Famous Players
Canadian Corporation has been improved by a
net reduction of over $300,000 in capital lia-
bilities including bonds and mortgages, the debt
now standing at a new low of $7,938,408.
Serial bonds have been reduced through re-
demption at maturity of $350,000, while new
bonds have been issued and sold to the amount
of $300,000, a net decrease of $50,000. Notes
payable have been reduced from $434,059 to
$153,000 while mortgages on theatre properties
have been reduced from $781,149 to $755,408.
President N. L. Nathanson has purchased a
block of common shares in the company avail-
able at $13 per share under the option granted
him for each of five years, the statement reveal-
ing that 11,000 shares had been sold in this
manner. The current market value of Famous
Players common is $23. The option agreement
has four more years to run with 44,000 addi-
tional shares availing at prices scaling from
$14 to $17 per share in successive years.
Famous Players Canadian for the year end-
ing December 31 last showed net profits of
$869,197, equal to $2.13 a share on the 408,524
shares outstanding. This compares with a profit
of $563,096 for the previous year, a gain of
$306,101. Profit from theatre operations was
$2,184,524, compared with $1,845,186 a year ago.
Other income raised the total to $2,336,425 and
surplus carried forward is $2,185,434 for the
previous year.
Other Canadian Reports
Hamilton United Theatres, Ltd., Montreal,
in the year ended January 1st earned a gross
profit of $80,687, including interest of $3,393.
This compares with gross profit of $77,392 in
the 53 weeks ended Jan. 2, 1937. After depre-
ciation of $16,740, and income tax provision of
$5,592, net profit was $54,355, compared with
$53,496 in the preceding 53 weeks.
Strand Hamilton Theatres, Ltd., Montreal,
reported for the year ended January 1st a
net profit of $8,262 compared to $2,790 for
53 weeks ended January 2, 1937. Allen King-
ston Theatres, Ontario, for the same period
netted $12,387 compared with $11,254, and for
the same period Paramount Oshawa Theatre,
Ltd., reported net of $24,458 compared with
$24,651. _
Consolidated Theatres, Ltd., Montreal, re-
ported a net profit of $16,093, equal to 20 cents
a share for the year ended December 31, as
compared with a net of $2,663 for the previous
year, net working capital of $42,259 at the
end of 1937 compared with $3,032 in excess
of current liabilities on December 31, 1936.
Equipment Companies
Carrier Corporation and subsidiary com-
panies selling air conditioning equipment re-
ported net income for the year ended December
31 of $250,794 after deducting (1) $51,939
provision for federal income taxes ; (2) $537,-
456 expenses of the move to Syracuse, N. Y. ;
(3) unabsorbed manufacturing overhead of
$306,105.
Bausch and Lomb Optical Company reported
a net profit for itself and subsidiaries of $1,-
087,992 after depreciation, interest, federal and
Canadian income taxes and $88,858 surtax
on undistributed profits, equal after annual divi-
dend requiremeits on the 50,000 shares of new
five per cent cumulative preferred stock, to
$2.04 a share on 410,000 shares of the new
common issued under the recent reclassification
of capital stock. This compared with net profit
of $1,030,845 in 1936, equal on above share
basis to $1.90 a common share.
Claude Neon General Advertising, Ltd., re-
ported net loss for 1937 of $36,036 after pro-
vision for depreciation of $45,877 and bond in-
terest of $47,970, compared to net loss a year
ago of $92,327. The 1937 loss does not take
into consideration the company's share of profits
earned by partly owned subsidiary companies,
amounting to $13,000.
U. A. Cash Receipts Up
United Artists' U. S. cash rental receipts for
the year ending April 1, 1938, were $6,017,000
more than in 1936-37, according to George J.
Schaefer, vice-president. He said that the com-
pany's January-February-March, 1938, sales
drive increased receipts by 72 per cent over
the same drive period in 1937, resulting in the
biggest three-month business in the company's
history.
Miss Tazelaar at MGM
Marguerite Tazelaar, for several years
film critic for the New York Herald-
Tribune, has resigned. Howard Barnes,
Herbert Drake and Robert Dana, a new
critic, complete the reviewing staff. Miss
Tazelaar joins Howard Dietz's publicity
staff at Metro-Goldwyn-Mayer, writing fea-
tures.
April 9, 193 8
MOTION PICTURE HERALD
35
IN THE
CUTTING ROOM
Four Men and a Prayer
(20th Century-Fox)
Romantic Adventure
Many films, notably "Beau Geste," "Under
Two Flags" and "The Lives of a Bengal
Lancer," have blazed the path which "Four Men
and a Prayer" is following. The subject mat-
ter is adventure, intrigue and romance. A
strange vengeance is undertaken by four
brothers who set out to clear the name of their
dead father. England, the United States, South
America and Egypt provide the backgrounds.
David Garth's story, which appeared as a
serial in Cosmopolitan Magazine, was adapted
by Sonya Levien, a collaborator on "In Old
Chicago" and "Cavalcade" ; Richard Sherman,
associated with the preparation of "Stowaway"
and "To Mary, With Love," and Walter Ferris,
a helper on "Lloyds of London" and "Under
Two Flags." John Forde, maker of "Hurri-
cane," is the director.
Favorite stars, established feature players and
a highly regarded newcomer will appear.
Loretta Young is the only woman in the prac-
tically all-male company. The newcomer is
Richard Greene, from the English stage. George
Sanders, C. Aubrey Smith and David Niven
are principals. The featured group includes J.
Edward Bromberg, William Henry, John Car-
radine, Alan Hale, Reginald Denny, Berton
Churchill and Barry Fitzgerald. The support
lists, besides many others, Cecil Cunningham,
Lina Basquette, William Stack and Brandon
Hurst.
Darryl F. Zanuck is giving the film his per-
sonal attention. His record speaks for itself.
Release date: April 29, 1938.
Hell's Kitchen
(Universal)
Melodrama
The fierce childhood loyalties of New York's
"Hell's Kitchen" endure as the gangsters grow
up to men and women. Followers of screen
personalities know of "Hell's Kitchen" as the
place from which James Cagney and George
Raft came. Producer James Grainger believes
that there is a great public curiosity in a story
of "Hell's Kitchen."
Five of the children of "Hell's Kitchen"
grow up. Two brothers who hated the cops
become policemen. A fourth is the proprietor
of a night club gambling resort where the girl
becomes an entertainer. Its owner and one of
the officers are in love with her. Despite
murder, explosions, arsons and spectacular rob-
beries the loyalties of "Hell's Kitchen" live to
foil a diabolical plot.
The children are Mickey Rentschler, Tommy
Bupp, Scotty Beckett, Dickie Jones and Juanita
Quigley. Grown up they are, respectively,
Victor McLaglen, Paul Kelly, William Gargan,
John Gallaudet and Beatrice Roberts. Those
becoming part of the melodrama of their mature
lives are Joe Downing, Frank Jenks and Ed
Gargan.
Borden Chase wrote the original story which
Roy Chanslor adapted and Ray McCarey is
directing.
Release date : To be determined.
The Amazincj
Dr. Clitterhouse
(Warner Bros.)
Melodrama
What happens in "The Amazing Dr. Clitter-
house" is that brand of unique melodramatic
entertainment which causes folks to label such
pictures "screen thrillers."
It's about a doctor, a scientific criminal who
delves into the criminal field much as ethical
savants experiment with guinea pigs and rats.
The production is adapted from a stage play
which was a hit both in this country and
Europe. The screen version will feature Ed-
ward G. Robinson in the title role, and pit
him against Humphrey Bogart, who in "The
Petrified Forest" and "Dead End," especially,
established himself as one of shadowland's most
sinister characters. Robinson moves in on
Bogart's mob, and his robberies confound the
police. Bogart's jealousy, when he senses
Robinson is taking his gang moll, played by
Claire Trevor, results in Bogart's death.
Robinson, arrested, substantiates evidence but
a jury refuses to believe his amazing confession
and frees him.
The supporting company includes Allen Jen-
kins, Gale Page, Donald Crisp, Maxie Rosen-
bloom, Curt Bois, Bert Hanlon, Ward Bond,
Vladimir Sokoloff and Robert Homans.
Transcription of the stage play was completed
by John Houston, a collaborator on "Jezebel,"
and John Wexley. The director, Anatole
Litvak, made "Tovarich," "The Woman I
Love" and "Be Mine Tonight."
Release date, tentative : In June.
Mr. Chump
(Warner Bros.)
Comedy
Romance, humor, music, a couple of heart
throbs and surprise are the principal constit-
uents. The principals are small town folk, the
hero is a happy-go-lucky dreamer, who plays a
hot trumpet in the town swing band and the
stock market on paper. Misunderstandings land
the dreamer and his two leading hecklers in
jail for "borrowing" bank funds, but prior to
that the story runs a range of romantic and
melodramatic incidents.
Aimed at the young adults particularly, but
not without values for more mature persons,
"Mr. Chump" will feature Johnny (Scat) Davis
in the title role, with Lola Lane, Penny
Singleton, Chester Clute, Donald Briggs, Vera
Lewis, Sidney Bracy, John Harron and Jack
Mower in support.
H. W. Hannerman, who contributed to
"Thunder Trail," "When's Your Birthday" and
"Trouble For Two," and George Bricker, who
did "Accidents Will Happen" and "Sh ! The
Octopus," prepared the original screen play.
Direction is in the hands of William Clemens,
who made "Accidents Will Happen," "Missing
Witnesses" and "Footloose Heiress." The
swing arrangements were made by Frank Per-
kins, formerly arranger for Fred Waring, fea-
tured in "Varsity Show."
Release date: May 13 (tentative}.
Blind Alibi
(RKO-Radio)
Melodrama
This production is out of "The Seeing Eye,"
an unpublished story written by William J.
Cowan. The "seeing eyes," as will be demon-
strated by "Lightning," grandson of "Strong-
heart," are dogs trained to be the eyes of blind
folk. But "Blind Alibi" is not a dog story. A
man's determination to save his sister's honor,
at the price of his reputation and freedom, is
the thematic premise.
The story was adapted by Lionel Houser,
whose credits include "Condemned Women."
Cliff Reid is producing, and Lew Landers,
maker of "Condemned Women," "Double Dan-
ger" and "Flight From Glory," is the director.
Richard Dix, who won fame in Radio's
"Cimarron," returns to the studio for the star-
ring role. Strong dramatic parts have been his
specialty.
The supporting cast is taken mainly from
the studio's stock company. With one excep-
tion, Frances Mercer (Dix's sister), all have
been seen in several pictures. The company in-
cludes Whitney Bourne, earlier in "Double
Danger," "Living On Love" and "Flight from
Glory." Eduardo Ciannelli, noted for his
menace characterization, Paul Guilfoyle, Richard
Lane, Jack Arnold, Frank M. Thomas, Walter
Miller, young Tommy Bupp, Solly Ward and
George Davis. "Lightning" has been seen in
"White Fang," "A Dog of Flanders" and
"Renfrew of the Royal Mounted.
Release date: May 20, 1938 (tentative).
Secrets of an Actress
(Warner Bros.)
Complicated Romance
Despite the title and the fact that the central
feminine character is an actress, "Secrets of an
Actress" is not a stage show.
Sophisticated romance is the theme. A pro-
ducer decides to feature the actress, a hit in
tank towns but a failure on Broadway, but his
motives are suspected. Another man, married
to a golddigger, falls in love with her. The
wife, sensing profit, reneges on divorcing him,
and the actress consents to marry the pro-
ducer, but he sets about making things right.
The wife's avarice finally gets the best of her.
The stars are Kay Francis, George Brent and
Ian Hunter. In support are Gloria Dickson,
who has made considerable progress since her
featured debut in "They Won't Forget," Isabel
Jeans, seen in "Tovarich," Penny Singleton,
Dennie Moore, Rosella Towne, Janet Shaw and
Gloria Blondell. Less important players in-
clude Larry Williams, Selmer Jackson, Herbert
Rawlinson, Emmet Vogan and James B. Carson.
Rowland Leigh, Milton Krims and Julius
Epstein prepared the original screen play.
Leigh's credits include contributions to "Men
are Such Fools" and "The Great Garrick."
Krims' are not recorded, but Epstein did "Con-
fession" and "The King and the Chorus Girl."
The director, William Keighley, has "Varsity
Show," "The Prince and the Pauper," and
"God's Country and the Woman" among his
many credits.
Release date: To be determined.
36
MOTION PICTURE HERALD
April 9, 1938
OBITUARIES
E. D. Sullivan
Dies on Coast
Edward Dean Sullivan, 49, author and news-
paper writer, died in Hollywood Monday.
Mr. Sullivan left the editorial staff of the
New York Herald Tribune in 1931 to go to
Hollywood to become an advisor on the cycle
of crime pictures then rising in popularity.
A newspaper man in Chicago before he went
to New York, he had established himself as
an authority in this field of books on the Chicago
underworld, including "Rattling the Cup," "Chi-
cago Surrenders" and "Look at Chicago."
Mr. Sullivan had been in newspaper work for
26 years before going to Hollywood. He was
a reporter and rewrite man on the' Herald
Tribune from 1929 to 1930 and before that had
been with the Chicago Herald Examiner, New
York Herald, New Haven Register and New
Haven Union. In 1933 he returned to news-
paper work for a year as feature editor of the
Boston Evening American. He was a columnist
for the New York Post in 1935.
Reine Davies Rites
Funeral services for Reine Davies who died
Saturday in Hollywood were held Wednesday
in St. Augustine's Church, Culver City. Miss
Davies, a sister of Marion Davies, conducted a
column in the Los Angeles Examiner. She was
a stage player and appeared in "The Girl Rang-
er" and "Canary Cottage."
Herman Whiting
Herman Whiting, for many years in exhibi-
tion in the east, died Tuesday at his home in
Brooklyn. He variously managed theatres for
Keith-Albee-Orpheum, B. S. Moss and for War-
ner Brothers in Philadelphia. Funeral services
were held Wednesday at Fort Hamilton Park-
way, Brooklyn.
Raymond C. Murney
Raymond C. Murney, 71, executive head of
the Bond theatre, Cincinnati, died of pneu-
monia at his home there Monday. He was pre-
viously manager of the Hiland, Ft. Thomas, Ky.,
and the Gifts Theatre, Cincinnati.
Alfred W. Abrams
Dr. Alfred W. Abrams, 69, active for many
years in the visual instruction field, died in
Albany, N. Y., this week. He formerly was
director of visual education in the State Educa-
tional Department and was the author of a book
on the subject.
George Curtiss
George Curtiss, connected with the Crescent
Amusement Company, Nashville, Tenn., since
1922, died this week.
George Callahan
George T. Callahan, 70, stage director, died
March 30th at his home in Lowell, Mass. He
had been associated with Keith's theatre since
it opened in 1911.
Charles E. Dudley
Charles E. Dudley, 83, actor for SO years
until his retirement, died in New Bedford, Mass.,
this week.
Edward A. Gartner
Edward A. Gartner, 69, in show business since
he was 14, and formerly associated with the
Park theatre, Brooklyn, died last week.
WALEWSKA FAMILY
DROPS LIBEL SUIT
A libel suit was averted in Paris this
week when Count d'Ornano, Count
Jean Baptiste d'Ornano and Count
Guillaume d'Ornano, and all direct
and legitimate descendants of Marie
Walewska, withdrew their case against
Metro-Goldwyn-Mayer for the por-
trayal of their ancestor in "Conquest."
The case was due for a hearing be-
fore the president of the Civil Tri-
bunal of the Seine at the Palais de jus-
tice. The president appointed an Ex-
pert to attend the first showing of the
film there. He found the historical
facts accurate and suggested that the
d'Ornano family relinquish their
claim. d'Ornano attended the screen-
ing and agreed with the Expert that
a withdrawal of claim was the proper
course.
Bureau of Mines Films
Shown 102,462 Times
Motion pictures released by the Bureau of
Mines of the United States Department of
the Interior, showing activities of and devel-
opments in the mineral industries of this
country, were given a total of 102,462 show-
ings last year, to an attendance of 9,476,-
813.
The Bureau's films, unlike those produced
and released by other government agencies,
are not financed by Congressional appro-
priation, but are paid for by American in-
dustries, both in production and the provi-
sion of prints for circulation. The actual
supervision of the production of the films
is carried on under the auspices of the
Bureau, headed by M. F. Leopold, Wash-
ington, but all traveling expenses of the
bureau officials who may supervise produc-
tion are paid for by the sponsoring com-
pany.
American industries to date have appro-
priated some $1,000,000 in the sponsorship
of these films. They are shown principally
in educational institutions and elsewhere in
the non-theatrical field.
Most popular of the 1937 subjects was
"The Evolution of the Oil Industry," in
three reels, which was shown 4,938 times
before ■ audiences totaling 537,741 . Other
subjects deal with automobiles, safety, min-
ing, water power, oxy-acetylene welding,
explosives, excavating machinery.
UA Assigns 29 Men
To Easter Bookings
United Artists has sent 29 exploitation
men into the field to handle the campaigns
for Easter week bookings on four of its
releases. They will cover 23 dates on Sam-
uel Goldwyn's "The Adventures of Marco
Polo," four on David O. Selznick's "The Ad-
ventures of Tom Sawyer" and one each on
Alexander Korda's "The Divorce of Lady
X" and "The Gaiety Girls."
Colin C. Taylor
Colin Campbell, Taylor, actor, director and
playwright, who retired 20 years ago, died in
Santa Monica, Cal., last week. He appeared in
silent films and was the author of many stage
plays.
IN COURTS
Western Electric Wins
Writ in Lansing Action
In a suit brought by Western Electric Com-
pany, Inc., in the federal court of the Southern
District of California, an order has been handed
down by Judge Yankwich directing that a pre-
liminary injunction be issued restraining Lans-
ing Manufacturing Company from making two
types of loud speakers. These speakers were
held to infringe WE's Wente patent, covering
the reproducing unit in dynamic loud speakers
now widely used in talking picture theatres.
The injunction will apply specifically to the
manufacture, sale and use of the Lansing Com-
pany's No. 284 and No. 285 type loud speakers
and also will enjoin the company from infringe-
ment in any other way on the patent. The
Wente patent has been upheld twice before in
the federal district courts.
Paine Suit Trial Set
Federal Judge John C. Knox has set April
25th as the date of trial of the suit of John G.
Paine as assignee and trustee of approximately
100 music publishing houses against Electrical
Research Products, Inc. The suit is for $149,949
for alleged failure to pay royalties on a contract
whereby the music publishers had licensed ERPI
to reproduce various songs in pictures.
Cartoon Suit Dismissed
Federal Judge John C. Knox has dismissed
with costs to the defendants the suit of Para-
mount Productions, Inc., and Exclusive Movie
Studios, Inc., against Benjamin and Nathan
Leder, doing business as the Leader Motion
Picture Film Company. The complaint in the
suit had charged infringement by the defendants
of the eight and 16 mm. rights to approximately
20 Betty Boop and Popeye cartoons.
Bradleys Claim Libel
Three libel actions seeking $300,000 in dam-
ages have been filed in United States district
court in Brattleboro, Vt, against United Artists
and Walter Wanger Productions by Irwin C.
Bradley, Franklin R. Bradley and Irwin Brad-
ley, Jr., who allege a libelous reference was
made against their family name in "I Met My
Love Again.'' The plaintiffs allege that their
family for many years has been known as "The
Bradleys of Brattleboro."
Select Files Suit
Select Theatres Corporation has filed a $20,-
000 suit against Oscar Strauss in New York
supreme court charging that Mr. Strauss
breached a contract in which he granted ex-
clusive rights to Jacob J. Shubert to present
"Marietta" for five years in the United States
and Canada.
Plaques Are Awarded
At ITOA "Movie Ball"
Six plaques for the "best pictures" shown
in the current season, to date, were awarded
producing companies last Saturday at the
fifth annual "movie ball" of the Independent
Theatre Owners Association at the Hotel
Astor, New York.
The films, selected in a poll conducted by
the Daily Mirror in cooperation with the-
atres in Greater New York, were "Life of
Emile Zola," "Hurricane," "The Good
Earth," "Snow White and the Seven
Dwarfs," "In Old Chicago" and "Captains
Courageous."
Cups were presented to representatives
acting for Paul Muni, Myrna Loy, Hugh
Herbert, Joan Davis and Basil Rathbone.
Eddie Cantor was master of ceremonies.
THt UWKt Of lAPfX
KORM
\iakesit3hitsinA ROW FOR
says fRANK NUGENT in the NEW YORK TIMES
AMERICA IS KORDA CONSCIOUS!
NO. 1 ON YOUR
KORDA HIT PARADE
NO. 2 ON YOUR
KORDA HIT PARADE
NO. 3 ON YOUR
KORDA HIT PARADE
MERLE OBERON
A comedy in Technicolor with LAURENCE OLIVIER
BINNIE BARNES • RALPH RICHARDSON • MORTON SELTEN
"Gay and urbane comedy jauntily
played
— N. Y. Times
"Utterly delightful farcical materia!. A
great deal of refreshing cnarm."
— N. Y. Herald-Tribune
"Picture moves merrily. Oberon exqui-
sitely lovely . . . her beauty must be
seen." — N. Y. Daily News
"My big laugh of 1938. Rich source of
fun . . . built on solid and lasting foun-
dation of humor." — N. Y. Post
THE MAN WHO MAKES SCREEN HISTORY SWINGS TO SWING
Directed by THORNTON FREELAND
"Bright musical, altogether refreshing
. . . compact, clever and tuneful. We
enjoyed it." — N. Y. Times
"Fresh and diverting . . . sparkling fare
. . . lively, tuneful." — World-Telegram
"Full of surprises . . . humor uncommon-
ly pleasing. Songs are first-rate."
— N. Y. Post
"Refreshing plot . . . interludes of dis-
arming enchantment." — Herald-Trib.
ALL NEW YORK IS TAKEN BY
with VIVIEN LEIGH* REX HARRISON • URSULA JEANS
"A rare treat — excuse for honest laugh-
ter. Comedy delightfully played."
— -N. Y. Times
"Better than the original up and down
the line." — N. Y. Herald-Tribune
"Gentle ond hilarious at the same time
.. . Excellent cast." — N. Y. Sun
"Bounces off the screen with hilarious
abandon . . . furious and funny."
— N. Y. News
ALL RELEASED THRU
UNITED ARTISTS
April 9, 193 8
MOTION PICTU RE H ERALD
39
ASIDES and
INTERLUDES
By JAMES P. CUNNINGHAM
He will never be happy 'til they call it The
Goldwyn West.
V
In California, Hollywood means glamour and
life. In Atlanta, Hollywood means a ceme-
tery, where, every night, a minister stations
himself with a megaphone, to scare away petting
parties. Just as the boy friend says to the
girl, "Let's have another little drinkee, honey,"
comes the strident admonition from the dark-
ness : "The eyes of the Lord are in every place."
And honey corks the bottle and runs. The
minister's name is Mr. Jolley.
RKO's foreign department is in a dither.
Ralph Hanbury, managing director for the com-
pany in London, cables that "cat-burglars,"
prowling over rooftops, stole the receipts on
"Snow White," while from Calcutta, Norman
M. Durant, Indian manager, sends word that
a birth in the audience upset the normal day at
the nearby Broadway theatre. In this case the
management rushed into print with a double-
column advertisement announcing the event as
"A Wonder of Wonders — Never Before Has
This Happened in the Cinema World."
"It takes more than a good picture to ac-
complish these results^' observed Mr. Durant.
Film Daily calls him "Deke" Aylesworth.
It's "Deac," from "Deacon," a nickname ap-
pended presumably because his father, Bar-
ton Orville Aylesworth, was a minister.
V
Haverstraw, New York, chess experts
chuckled when S. M. Perry, manager of the
Broadway theatre, announced that free admis-
sion to see "Checkers" would be given to any
person defeating him at checkers in the theatre
lobby. One hundred and eight of the town's
best players came to conquer Perry. He con-
quered the 108.
V
Note to Walt Disney : There actually is a
Donald Duck. He's a first-grader in the sub-
urban school of Springfield, near Philadelphia.
V
Universities, film museums, film libraries
and certain historians cite Germany's "Last
Laugh," 13-year-old silent film, with Emil
Jannings, as the most outstanding expres-
sion of cinema art. Universal lost $85,000
on the picture when they handled its theatri-
cal distribution over here.
V
Luther Wiley, 70-year-old porter on the New
York Central's Twentieth Century, Limited, is
retiring, after doing 20 years on the Chicago-
to-New York run, and during which he portered
for many a motion picture personality. William
Fox once tipped him $600. Luther isn't waiting
for it to happen again.
V
Probably being somewhat touchy these days
because of the delicate political situation in
Europe, the Ontario government has complained
to Famous Players Canadian Corp. against the
double-billing advertisement on the marquee of
the circuit's Capitol theatre at Smiths Falls:
VICTORIA THE GREAT— UNDER SUS-
PICION.
Our line of the other issue asking Charley
(MPPDA) Pettijohn about the status these
days of all those Kentucky Colonels, of which
he was Kentucky Colonel General-in-Chief,
brings a first-hand answer from the Bluegrass
country of Frankfort.
When Governor A. B. Chandler took office
he abolished the thousands of Kentucky
Colonelcies that had been created by his
predecessor, Governor Ruby Laffoon. The new
Governor, "Happy" Chandler, as he is called,
by ordering the abolition, literally reduced
thousands of film folk to the status of ordinary
citizens. Even the barbers and elevator men in
the Broadway film buildings had commissions
from Laffoon.
Anyway, Governor Chandler is now relenting
a wee bit — he is going to name ten Kentucky
Colonels, no more, no less, making 12 in all
in the state. The other two were appointed
one day when Governor Chandler turned his
back and went a-fishin' and Senator James Wise
was Acting Governor. Chandler has never
forgiven the Senator for that.
The old Kentucky Colonels Association still
exists, however, and many of its members will
again go down to the Kentucky Derby in Louis-
ville for their annual funfest. In better days,
before the recession in Kentucky Colonelcies,
the film business was practically empty on Ken-
tucky Derby day. Trainload after trainload
pulled out of New York carrying motion picture
Kentucky Colonels, following Charley Petti-
john, who rode ahead, chest out, atop a big,
bay brewery hoss.
V
Advertising men in New York have formed
the Better Mousetrap Foundation. The director-
ate is called the Board of Cheeses, and its sole
objective is to do absolutely nothing about a
lot of pressing problems.
V
Song- writer Mack Gordon's appetite is
well known. He is also a self-admitted con-
noisseur of food and will go a long way to
find some new palatable dish, as he did when
he invited his melodic partner, Harry Revel,
to journey with him to the Mexican village
in Los Angeles. Looking for a presentable
eating place, the two came to a halt in front
of a spot that had an outfront sign reading:
"Portos— Chili— Enchilladas."
"I think we have something here," said
Mack to Harry. "That portos sounds good
to me."
"What is it?" inquired Revel, who doesn't
share his partner's reputed knowledge of
what's good to eat.
"Don't be a chump, act wise and follow
me," said Mack, and in they went.
"We'll have some portos," Gordon an-
nounced to the pretty waitress. The girl
stared at him blankly for a moment and
Mack, both irked and hungry, repeated his
order.
"I am sorry," finally stammered the girl
"I cannot give you Portos."
"And why not?" asked the puzzled Mack.
"Becoz," replied the waitress, "Portos, he
eez my father."
V
"Greta Garbo is often identified by the phrase :
'I vant to be alone,' " writes Ely Seff , Garden
theatre, Davenport, Iowa. "We have just fin-
ished a three-day run of Garbo in "Conquest,' "
he continued. "No one bothered her."
The Cohn Brothers' Columbia Pictures are
about to interpret "Bei Mir Bist du Schoen"
on the screen with a "Buy Mere Mister
Nuts."
V
Robust Sam Coopwood, manager at the
Palace theatre, Holly Springs, Mississippi, is
having trouble with his cashier, less-robust
Mrs. Blair Houston. A strong puff of wind
came along the other day and over went the
out-front ticket booth, with tickets, money,
Mrs. Houston and all. Mrs. Houston, admitting
that her weight is insufficient to keep the booth
in place, has refused to occupy it hereafter
when the wind blows. She insists that Mr.
Coopwood is the proper person to sit in the
booth on windy days.
V
Warner Brothers announces with pride
that "Daniele Amfitheatrof, conductor of the
Minneapolis Symphony Orchestra, was a
guest of George Bricker at the Warner
studio."
V
Let the Federal Communications Commission,
National Broadcasting Company and Chase and
Sanborn say what they may about Mae West on
the air, the employees of RKO's Palace theatre
at Columbus, Ohio, think the buxom Mae is
some pumpkins. Completing a week's engage-
ment at the Palace, Miss West called in every
single employee on the theatre payroll and pre-
sented him with an individual check for $500
as "a little token of friendship."
V
Robert (Dusty) Rhoades, who operates the
Gillham theatre in Kansas City, used to be a
big league baseball pitcher. The other day,
Edgar Munzel, sports writer of the Chicago
Herald and Examiner, colyumned: "Robert
(Dusty) Rhoades, great Cleveland hurler of a
couple of decades ago, is now a drayman in
Barstow, California."
Rhoades is being deluged with calls from
felloiv exhibitors and the lads along Kansas
City's Film Row who have some hauling to do.
V
Mireille Balin, French actress, now in Hol-
lywood, will soon leave the California movie
colony, according to "Licht Bild Buhne,"
Adolph Hitler's film trade weekly in Berlin.
Gloating in its usual "friendly" fashion, the
"Licht Bild Buhne" quotes Miss Balin as
saying: "The longer one remains in Holly-
wood, the more one loses one's personality
and one's true sense of values. It is a city
of puritans, a nest of cliques and plots. One
becomes choked there. The most impossible
of love affairs are built upon the casual going
out together of two players. Hollywood has
astonished me; it is not only a city of lovers,
it is — as Maurice Chevalier said — a boxing-
ring. It is the land of work and money."
Instead of the land of milk and honey?
V
Nautical Note:
Errol Flynn's new yacht, "Sirocco,'' has run
aground on the garbage works in Massachusetts
Dorchester Bay.
"Sirocco" is supposed to be a harbinger of
good luck for Errol.
40
MOTION PICTURE HERALD
April 9 , 1938
SHOWMEN'S
REVIEWS
This department deajs with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
Rascals
(20th Century-Fox)
Comedy
Showmen whose box office experiences with
her pictures were so prosperous as to entitle
her to sixth position in the Motion Picture
Herald exhibitor poll of Money Marking Stars
of 1397 know very well what to. do with this
or any Jane Withers picture : bill the young
lady's name in box-car letters and make sure
that the chairs in the juvenile section are nailed
down tight.
This time the gentlemen who plan Miss
Withers' pictures have done a bit of experi-
menting, although the public needn't be let in
on that. They've made the young lady a Gypsy
and surrounded her with Borrah Minevitch and
his harmonica orchestra as members of a no-
madic band doing the things children are sup-
posed to think Gypsies do, in a cross-country
pilgrimage that doesn't take them too far from
the scene of the interpolated romantic interest.
They've stopped the story a number of times
to turn on the music and they've given Mr.
Minevitch the center of the screen for charac-
teristic monkeyshines of some duration.
They've incorporated a knockabout battle be-
tween two women and a knife-throwing episode
in which one just misses killing the other,
after disappearing promptly from the film.
All this makes for variety in the sequence
of Withers vehicles. Just whether her fond
public was tired of seeing her as a slightly
rowdy American girl is a question to which
the studio presumably knew the answer. In
any case, she is less Gypsy than Withers in
the part and the Minevitch ensemble pushes
out some pretty listenable music, including
three songs by Sidney Clare and Harry Akst.
Robert Ellis and Helen Logan ground out
the story, which is about a society girl with
amnesia who stumbles into a Gypsy camp and
winds up by marrying an American down-and-
outer previously salvaged by the band. John
Stone produced, with H. Bruce Humberstone
directing. Rochelle Hudson and Robert Wil-
cox divide the love interest without steaming it
up enough to overshadow the comedy content.
Previewed at the Uptown theatre, Los An-
geles, to somewhat spotty response. — William
R. Weaver.
Produced and distributed by Twentieth Century-Fox.
Associate producer, John Stone. Director. H. Bruce
Humberstone. Original screen play by Robert Ellis
and Helen Logan. Music and lyrics by Sidney Clare
and Harry Akst. Dances staged by Nick Castle. Film
editor, Jack Murray. Photographed by Edward Cron-
jager. P. C. A. Certificate No. 3992. Release date,
May 20, 1938. Running time, when seen in Los An-
geles, 79 minutes. General audience classification.
CAST
Gypsy Jane Withers
Margaret Adams Rochelle Hudson
Tony Robert Wilcox
Gino Borrah Minevitch
Minevitch Gang Themselves
Stella Steffi Duna
Mrs. Adams Katherine Alexander
Mr. Adams Chester Clute
Baron Von Brun Jose Crespo
Dr. Carter Paul Stanton
Dr. Garvey Frank Reicher
Butler Edward Cooper
■vr ( Kathleen Burke
Nurses ) Myra Marsh
Florist Frank Puglia
Police Lieutenant Robert Gleckler
Dugan Edward Dunn
Judge Howard Hickman
Little Miss Roughneck
( Columbia )
Comedy
There's a lot of amusement in "Little Miss
Roughneck." Some comes from sound appli-
cation of legitimate picture making mechanics.
Some is the result of things coming up on the
screen that were not intended as the story was
spread on paper. Additionally, as the film
runs through comedy, melodrama, romance,
burlesque, suspense and excitement, there is
a surprise in the person of Edith Fellows,
juvenile singer, whose operatic numbers,
ballad and Mexican folk song brought applause.
The motivation is hectic. "Foxine," a tal-
ented but spoiled brat, makes hash of the plans
of her mother, "Gert," to make a prodigy pro-
fessional entertainer of her. She also makes
life miserable for a Hollywood agent, "Part-
ridge," but he finds solace in being in love with
her older sister, "Mary." "Foxine" makes a
mess of a kidnaping hoax by running away.
"Pasquale," endeavoring to return her to Hol-
lywood, is endangered by a lynch-mad mob.
But everything ends happily.
Margaret Irving, Scott Colton and Jacque-
line Wells are adequate in their roles. Little
Miss Fellows, and in the later part Leo Car-
rillo, carry the real meat of the entertaining but
scarcely strong show.
Previewed in the Pantages theatre, Holly-
wood, to a confused reception. The audience
appreciated Miss Fellows' singing and several
of the ludicrous situations, but did not seem to
understand just what should be laughed at.
Sometimes it laughed when the action or dia-
logue undoubtedly was planned' to provoke
other emotions. — Gus McCarthy.
Produced and distributed by Columbia. Directed by
Aubrey Scotto. Story by Fred Niblo, Jr. Screen play
by Fred Niblo, Jr., Grace Neville . and Michael
Simons. Bob Farlan, assistant director. James
Sweeney, film editor. Music and lyrics by Ben Oak-
land and Milton Drake. Photographed by Benjamin
Kline. P. C. A. Certificate, 3860. Running time, when
seen in Hollywood, 60 minutes. Release date, Feb.
9, 1938. General audience classification.
CAST
Foxine LaRue Edith Fellows
Pasqual Orozco .Leo Carrillo
Gert LaRue Margaret Irving
Al Partridge Scott Colton
Mary LaRue Jacqueline Wells
Mercedes Inez Pelange
Tonio John Gallaudet
Crowley Thurston Hall
DeWild Frank C. Wilson
The Overland Express
( Coronet-Columbia)
Western
The third of this season's six Buck Jones
vehicles to be made by Coronet for Columbia
release, "The Overland Express," has as its
background the creation of the Pony Express
and its fight to outwit road agents and hostile
Indians. The current offering has more of the
"ridin' an' shooting" that western fans want
than the other two, as well as a historical base
for an exploitation campaign.
In addition to the veteran Buck Jones, the
cast includes Marjorie Reynolds, Carlyle
Moore, Maston Williams, William Arnold, Lou
Kelly, Bud Osborne and Ben Taggart. Drew
Eberson directed the original screenplay of
Monroe Shaff . L. G. Leonard produced.
Having beaten stage coach records across
country to Sacramento, "Buck Dawson" forms
the Pony Express. The operator of the stage
line, fearing loss of his mail contract, attempts
by inciting the Indians to murder the express
riders, but "Dawson" turns him over to the
authorities.
Previewed in a Hollywood projection room.
— Vance King.
Produced by Coronet Pictures for Columbia release.
Produced by L. G. Leonard. Directed by Drew Eber-
son. Original screen play by Monroe Shaff. Photo-
graphed by Allen Q. Thompson. Film editor, Gene Mil-
ford. Art director, F. Paul Sylos. Musical super-
visor, Edward Kilenyi. Assistant director, L. John
Myers. P. C. A. Certificate No. 4179. Running time,
when seen in Hollywood, 55 minutes. Release date,
April 11, 1938. General audience classification.
CAST
Buck Dawson Buck Jones
Jean Greeley Marjorie Reynolds
Tom Furness Carlyle Moore
William Hawley Maston Williams
Henry Furness William Arnold
Fred Greeley Lou Kelly
Overland Wilson Bud Osborne
Adams ....Ben Taggart
Arson Gang Busters
( Republic )
Melodrama
A melodrama with New York locale and
concerned with the Fire Department's efforts
to uncover an arson gang, comedy and romance
are given sufficient emphasis to balance the pro-
duction. The theme is similar to those of the
G-Man stories.
Bob Livingston, who plays the roles of the
recalcitrant member of Republic's _ "Three
Mesquiteers," is starred. Rosalind Keith por-
trays a newspaper reporter; juvenile Jackie
Moran has a part; Warren Hymer's comedy
is typical and Jack La Rue plays gangster.
"Bill O'Connell" (Bob Livingston), captain
in the Fire Department, asks to be transferred
to the arson squad. He tracks down a member
of the gang but the newspaper stories ■ of
"Joan" lead to murder of the suspect. "Bill"
fakes a disagreement with the Fire Commis-
sioner, resigns, and gets into the gang because
his knowledge of chemistry opens new ways_ to
start fires to trick the insurance companies.
"Bill" gets away to warn the Commissioner of
a contemplated job.
Reviewed in projection room in New York.
— Paul Mooney, Jr.
Produced and distributed by Republic. Associate
producer, Herman Schlom. Directed by Joe Kane.
Original screenplay by Alex Gottlieb and Norman
Burnstine. Production manager, Al Wilson. Photog-
raphy, Ernest Miller. Supervising editor, Murray Sel-
deen. Film editor, Edward Mann. P. C. A. Certifi-
cate No. 4112. Running time, 64 minutes. Running
time, March 28, 1938. General audience classification.
CAST
Bill O'Connell Bob Livingston
Joan Rosalind Keith
Jimmy Jackie Moran
Tom Warren Hymer
Morgan Jack la Rue
Hamilton Clay Clement
Commissioner Benton Selmer Jackson
Riley Emory Parnell
Oscar Walter Sande
Slugs Dick Wessel
Bradbury Jack Rice
Martin Lloyd Whitlock
(Reports continued on page 42)
PLAY YOUR COMEDY FAVORITES TO WIN !
In blase Los Angeles and hard-boiled
New York)' they tickled preview audiences
laugh ■ WCfllc ! (Theatre names on request)
AUDIENCE TESTED!
"Comedy freshness. ..Winninger
and Brady dominate picture . . .
pleased preview audience."
—MOTION PICTURE
HERALD
'Lively didoes . . . Comedy in re-
freshing contrast to corkscrew
variety recently dumped on
market."
-MOTION PICTURE DAILY
"Alice Brady brings richest gifts
... to portrayal . . . Winninger
makes part live . . ."
—HOLLYWOOD REPORTER
"Captures all entertainment
values." -VARIETY
Screen Play by Roy
Chanslor and A. Dorian
Otvos • Based on the
Broadway Stage Success
by James A. Gleason
Directed by
RAY McCAREY
Associate Producer
EDMUND GRAINGER
A New UNIVERSAL
s*nd ttueycafS,
ALICE
CHARLES
BRADY WINNINGER
TOM BROWN • FRANK JENKS • DOROTHEA KENT
RADIO'S
NEWEST
SENSATION
TOMMY RIGGS
and his
Betty Lou
irn nn aii tv
urrir
42
MOTION PICTURE HERALD
April 9, 1938
(Continued from page 40)
Port of Seven Seas
(MGM)
Continental Comedy-Drama
This is a story about some people who live
along the water front in Marseilles and what
they think and do about an incident in which a
girl, devoid of marital status, finds that she is to
have a baby. Though capably performed by a
group of first-rate artists, it is something of a
conversational piece. The story is sufficiently
different in one respect at least to warrant de-
tailed synopsis :
"Marius," son of "Cesar,'' bar proprietor, has
seduced "Madelon," sidewalk oyster vendor,
prior to the opening of the picture, and sails
away on a three-year voyage, in the early foot-
age, without saying goodbye and unaware of
the girl's condition. "Panisse," elderly, wealthy
ship chandler and friend of "Cesar," asks "Ma-
delon's" mother for her hand in marriage, like-
wise unaware of her condition. "Madelon," who
has refused him repeatedly, tells him she is to
have a child by "Marius," but will marry him
if he still desires her to. "Panisse" confides in
return that he and his late wife postponed child-
bearing during their youth in behalf of economic
security and found themselves incapable of is-
sue when they changed their minds about the
matter, wherefore he is not only willing but
eager to marry her and pretend paternity of the
child to be born.
"Cesar," who previously asked "Madelon's"
mother for her hand in marriage to his son,
"Marius," objects strenuously to her marrying
"Panisse," but relents after learning of her preg-
nancy on condition that he be godfather and the
son be named after "Marius" and himself. The
marriage of "Madelon" and "Panisse" follows,
and when her child is born the eldest of the
"Panisse" clan, and official spokesman, calls to
thank the mother on behalf of himself and the
other uniformly childless members of the family
for bearing a son to carry on the name.
Some months later the sea-faring "Marius" re-
turns, intent upon taking "Madelon" away from
"Panisse," learns that a son has been born to
him, and readily includes the baby in his plans.
"Cesar" objects to this, on the ground that
while his family has included pirates and other
undesirables it has embraced no sneak thieves,
and "Panisse" joins the discussion at this point
to report breathlessly that the baby has been
exposed to scarletina and insist "Madelon" take
its temperature. When it is established that the
baby has no fever, the four discuss at length
and with emotion the relative merits of the true
father's rights as compared to those of the man
who has given the child a name, security and
respectability, "Cesar" finally announcing that
"Marius" has contributed only life, which is
cheap, while "Panisse" has given love, which is
not, and taking the boy out of the picture while
"Madelon" and "Panisse" enjoy the discovery
that the baby is cutting its first tooth.
This somewhat extraordinary story is told in
about that tone of voice at some length and with
Wallace Beery enacting "Cesar," Frank Mor-
gan "Panisse," Maureen O' Sullivan "Madelon,"
and John Beal "Marius." Considerable effort
is made to depict the Continental attitude toward
the subject matter dealt with.
The picture is capably and sympathetically
performed and several tense emotional moments
are attained. The story, which presents a
group of finely etched characterizations, is told
mostly in dialogue with little action.
Henry Henigson is the producer. James
Whale directed. Preston Sturges wrote the
screen play. The original play by Marcel Pag-
nol was entitled "Fanny." The new title was
determined upon after a number of changes and
is explained in a screen note as a term popularly
applied to the city of Marseilles.
Previewed at the Village theatre, Westwood,
California, where the largely professional au-
dience applauded individual acting bits in the
early portion of the picture and sat still and
quiet for quite a spell at its conclusion. —
W. R. W.
Produced by Henry Henigson. Distributed by
Metro-Goldwyn-Mayer. Directed by James Whale.
Screen play by Preston Sturges. From the play,
"Fanny," by Marcel Pagnol. Photographed by Karl
Freund. Film editor, Frederick Y. Smith. P.C.A.
certificate No. 4127. Release date April 1, 1938. Run-
ning time, when seen in Westwood, 80 minutes. Adult
audience classification.
CAST.
Cesar Wallace Beery
Panisse Frank Morgan
Madelon Maureen O'Sullivan
Marius John Beal
Honorine Jessie Ralph
Claudine Cora Witherspoon
Bruneau Etienne Girardot
Captain Escartefigue E. Allyn Warren
The Lie of Nina Petrovna
(Lenauer)
Hearts and Flowers Drama
The fabrication concerns the undiplomatic pro-
cedure of not telling the new boy friend about
the old boy friend or, perhaps, concealing from
the first amour the terrible truth that his ro-
mantic place had been usurped. If Nina had
told the boys the way things stood, a consider-
able amount of woe and film footage would have
been saved, which would not have been a bad
idea.
The Gallic version is of interest to American
audiences chiefly because of the two leading
players : Fernand Gravet, who plays with none
of the charm and finish of his recent "The King
and the Chorus Girl" and "Fools for Scandal,"
and Isa Miranda, who is now under contract to
Paramount.
"Nina" is the rage of the army and when
the aristocrat "Baron Engern" returns to his
family and St. Petersburg, he takes the bewitch-
ing creature along with him for more than
platonic reasons. Complications to this com-
fortable arrangement arise when "Lieut. Korff,"
friend of the Baron's household and confidant
to the Baron, falls under the soft spell of the
femme fatale. So "Nina" shoots herself.
Linguistic groups may find some historic and
cultural interest in the creaky, "lavender and
old lace" theme. English titles translate the
sins and sighs of "Nina" into heavily laden
bromides.
Reviewed at an afternooon showing at the
Filmarte, one of New York's leading foreign
film centers, where a sparse audience looked on
the anguished sufferings of the players with
stoical apathy. — Joseph F. Coughlin.
Produced by J. Konigfest, Solar Films, Paris. Dis-
tributed by Lenauer International Films. Directed by
V. Tourjansky. Script by Hans Szekeley and T. H.
Robert. Dialogue by Henri Jeanson. Sets by Pi-
menoff and de Gastyne. Music by Michael Levine and
Joe Hajos. Camera by Curt Courant. No. P.C.A.
Certificate. Running time, 80 minutes. Release date,
Mar. 29, 1939. Adult audience classification.
CAST.
Lieutenant Franz Korff Fernand Gravet
Nina Petrovna Isa Miranda
Baron Engern Aime Clariond
Baroness Engern Gabrielle Dorziat
Lisl Annie Vernay
Lotte , Paulette Dubost
Tony Roland Toutain
Young man Raymond Galle
Officer Paul Olivier
the best fisticuff exhibitions since "The Spoil-
ers." The cast is headed by Don Terry and
Gwen Gaze, and as villains are seen Grant
Withers, Hobart Bosworth, Walter Miller,
George Rosener and Sandra Karina. Elmer
Clifton directed the 15 chapters. First episode
running time, 28 minutes. Remaining fourteen
chapters, 19 minutes each. Released March 17.
The Secret of a
Treasure Island
( Columbia )
Skull and Crossbones Serial
This serial is not an adaptation of Robert
Louis Stevenson's "Treasure Island," which is
pale stuff in comparison. In this newest edition
of pirates' gold and dead men are two opposing
camps, one consisting of a representative of the
press and his daring lady companion, the other
a fiendish collection of cutthroats, demented per-
sonages, a salty with a hook for an arm, and a
ghost pirate with a hollow laugh arising from
his hollow stomach and sure to haunt juvenile
dreams for weeks, to say nothing of sliding
panels, poison chemicals, underground passages
and a volcanic eruption. There are also some of
Old Towns of Normandy
(Paul P. Devlin)
Travel Short
Excursions into the quaint and lovely French
province of Normandy result in some arresting
pictorial views of town and country life. Visited
are the fishing base of Yport for the cere-
mony of blessing the fishing fleet ; Rouen, the
historical setting for the martyrdom of Joan of
Arc, and Lisieux, shrine site for young St.
Therese. The material has been skillfully com-
posed and presented. — Running time, 10 minutes.
How to Figure Income Tax
(MGM)
Benchley Comedy
The intrepid Robert Benchley, fountain of
comic wisdom and exponent of the "How To"
in one easy film, rushes in to explain the in-
come tax. Mr. Benchley, with tongue in cheek,
rattles off a hodge-podge on the subject and
eventually gets around to whispering about how
to avoid paying the tax. When last seen, in
the picture, of course, Mr. Benchley is on his
way to pay a visit to the office of the Internal
Revenue Bureau, accompanied by one of the
bureau's agents. Running time, 10 minutes.
La Savate
(MGM)
French Sport
This Pete Smith subject deals with the "hand
and foot" boxing of the French. Narrated and
edited in the individualistic Smith style, treat-
ing the subject matter from both an instructive
and comedy angle, the sport was filmed at the
Academie Charlemont in Paris, purported to
be the place of origin of La Savate. Members
of the Academie demonstrate the blows and
counter blows of hand and foot specialists
wearing regulation boxing gloves and canvas
slippers. Running time, eight minutes.
The Face Behind the Mask
(MGM)
Historical Mystery
For one thing, the audience is told who did
it in the very beginning of the picture. The
question posed in the film is : "Who was it ?"
The identity of a character in French history,
the man in the iron mask, who, so far as is
known, was imprisoned by Louis XIV about
the year 1661, has been the subject of such con-
jecture by historians and criminologists. As
shown here the field has been narrowed to
three likely persons : Count Mattioli, Nicholas
Fouquet and "a twin brother of the king." The
subject does not attempt to solve the mystery
but is a dramatic presentation of the characters
and the reason why each of them might have
been the man behind the mask. The cast in-
cludes Leonard Fenn, Mary Howard, Lyons
Wickland, Ival Henderson, Thomas Mills and
Fred Warren. Running time, 11 mnutes.
Life in Sometown, U. S. A.
(MGM)
Very Good
Th is is a humorous story fashioned out of
some of the old outmoded laws still on the
statute books of the country. When a so-
called social leader of Sometown threatens to
have the police chief removed from office for
failure to enforce the law, he retaliates by en-
forcing all the laws on the statute books. One
requires that guns must be taken to church for
protection. Directed by Buster Keaton. Run-
ning time, 10 minutes.
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your business . . . COMFORTIZE with Fairbanks-Morse
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DIESEL
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44
BOOK REVIEW
PHOTOELEMENTS AND THEIR AP-
PLICATION, by Dr. Bruno Lange.
Translated from the German by
Ancel St. John. New York: Rein-
hold Publishing Corporation. 6x9.
297 pp., with index and bibliogra-
phies. $5.50.
Divided into two sections, one on history
and theory, the other on industrial applica-
tion, this discussion of photoelectronics
allows the engineer to go (within, of course,
calculated limits) as far as his interest in
the photocell may lead him. It has been
written for the industrial engineer speci-
fically, to enable him to judge how he could
well use this somewhat magical instrument
in his schemes, for the automatic control of
mechanical devices, for delicate measure-
ments, and so on.
The portion dealing with the general
classes of photo elements (the term applied
throughout the book to all light sources of
electrical energy), is nicely adjusted to the
section on application, permitting, for ex-
ample, the elimination from the latter of
some mathematical material that might re-
duce its effectiveness for the practical
engineer.
The first section provides an excellent
general text on the theories advanced to
explain the relationship between light and
electrical energy. They are dealt with com-
paratively as well as historically and are
examined perhaps as intensively as a book
of this purpose warrants. The author, now
a consulting engineer in Berlin, was
formerly research physicist at the Kaiser
Wilhelm Institute. — George Schutz.
ICY HELL, a newsreel cameraman's
adventures, by Will E. Hudson.
New York: Frederick A. Stokes
Company. 308 pp. Price $2.50.
Several years ago, when newsreels con-
centrated on pictorial coverage and paid less
attention to "spot" news, shots of Alaskan
shores, Eskimoes and Arctic floes ranked
as annual favorites of news editors.
"Not even ten men" have visited the ter-
ritory covered in his trip, Will E. Hudson,
newsreel cameraman working out of Seattle,
writes in this true adventure story, supported
by 32 photographs, for the most part,
smilingly posed by natives.
Mr. Hudson tells his story bluntly, in the
first person, tracing the Arctic expedition
in detail for some 200 pages.
The experiences are those of the usual
Arctic expedition, repeatedly pictured in
newsreels a few years ago, but in the con-
cluding pages the story becomes more in-
teresting, with schooner ice-locked for the
winter, the party battling their way over 15
miles of frozen sea, and four members fight-
ing snowstorms and snowdrifts over the
Endicott Mountains to Fort Yukon and
civilization. — Ray Barnett.
Milton G. Kronacher, former Pathe sales-
man and exhibitor, who is .rapidly recover-
ing from a recent illness, will celebrate his
31st wedding anniversary next Thursday at
Ellenville, N. Y.
MOTION PICTURE HERALD
Bruce Gallup With
New Artists' Bureau
Bruce Gallup, advertising and publicity
man, has been named business manager of
Screen and Fashion Blue Book, New York.
The agency will act as a placement bureau
for talent and has a Hollywood office. A
number of advertising executives and artists
are on the advisory board.
Mr. Gallup has been associated with Cos-
mopolitan Magazine, W. W. Hodkinson,
First National, United Artists, and was
associated with Donahue and Coe, Inc.,
agency handling local and national advertis-
ing for Metro-Goldwyn-Mayer and Loew's,
Inc. In 1935 Mr. Gallup joined Columbia,
resigning in 1936 to join Universal on the
coast. In 1937 he joined General Pictures
in Hollywood.
INTHE NEWSREELS
MOVIETONE NEWS— No. 58, Vol. 20.— American
horse wins Grand National Barcelona bombed
Duke of Gloucester presides at military pageant
Army holds sham battle at Fort Benning Herbert
Hoover returns from European tour Fashions in
hats Army aviators fly through Yosemite can-
yons Lew Lehr.
MOVIETONE NEWS— No. 59, Vol. 20.— Tornado
razes Kansas and Illinois towns New Barcelona
drive Prague holds anti-air raid drill Lost
skier found dead Girl students put on diving
helmets. ... Lew Lehr Roller skate hockey game in
Central Park. .. .Baseballs and bats manufacture
shown. .. .Naval Academy officers hold bouts for
youngsters.
NEWS OF THE DAY— No. 256, Vol. 9.— Spectacular
sham battle shows progress of Army Herbert
Hoover home with warning to nation. .. .New system
for identification of dogs. .. .Latest life belt inflates
itself ... .Harrow students don spring straws
Bombing of Barcelona Son of Man o' War wins
Grand National steeplechase.
NEWS OF THE DAY— No. 257, Vol. 9.— Tornado
wrecks homes in mid-west President calls on
homesteaders Young Bill Rogers home from Spain
....David Hearst and Bride honeymoon abroad
Franco's army presses on Students explore under-
water mysteries Stunt men thrill crowd The
Woman's Page Princess Baba sees husband win
wrestling bout Navy tots in boxing bouts.
PARAMOUNT NEWS— No. 69— Bombing of Barce-
lona Herbert Hoover returning home says U. S.
must avoid foreign wars English royalty inspect
housing developments New sports craze invades
England Son of Man o'War wins Grand National
steeplechase.
PARAMOUNT NEWS— No. 70— Tornado sweeps five
states Students study underwater life Sacra-
mento police have annual inspection Italian farmers
cross border for work on German farms German
technical workers arrive in Rome Mrs. Marian
DuPont Scott arrives here from Europe Franco
pushes on.... Los Angeles roused over starving zoo.
RKO PATHE NEWS— No. 73, Vol. 9— Rebel bombs
rain death on Barcelona Herbert Hoover back,
discusses foreign affairs Reorganization controversy
rages in Congress Maine town finds way to lick
depression. .. .Army Day preview shows U. S. might
....American horse wins steeplechase.
RKO PATHE NEWS— No. 74, Vol. 9.— Tornado tears
path through mid-west. .. .Traffic police on parade
British flagship here on visit Poland celebrates
Lithuanian victory ... .Fresinger retains ice champion-
ship Britain prepares against gas attacks
Zoology students in underwater class. .. .Race driver
hurt as car turns over.
UNIVERSAL NEWSREEL— No. 654, Vol. 10.— U. S.
tests latest weapons. .. .Hoover views European
scene Army gets new 30-ton bomber Connecticut
Fish Hatcheries "plant" young trout Blast frees
38 prisoners. .. .Caras crowned billiard ace Hockey
championship American horse wins Grand National
steeplechase.
UNIVERSAL NEWSREEL — No. 655, Vol. 10.— Scores
die as tornado hits mid-west Huge' stable gutted
by fire. .. .Speed plane crashes, burns. .. .Junior ad-
mirals mix it up. .. .Daffodil queen hails spring....
Class studies underwater President visits home-
steaders Mountain climbers trapped by storm
Midget autos crash in race.... Doe becomes pet....
Artists hold spring masquerade.
April 9, I 9 3 8 |
FROM READERS J
INDORSES POLICY OF
"JOHNNY-ONE-NOTE"
To Martin Quigley:
I have just read your editorial "Johnny-
One-Note" with much pleasure. In fact, I
read all editorials with more pleasure since
hearing your fine talk in Pinehurst in De- I
cember.
I agree 100 per cent in that no theatre '
should show pictures calculated to stir hates.
Stick to your "Johnny-One-Note" policy.
More power to you. — Fuller Sams, Jr., The
Playhouse, Statesville, N. C.
Bronxville Club
IVins Matinees
Requests by the Bronxville Motion Pic-
ture Council of Bronxville, New York, re-
suited this week in the local theatre, the
Bronxville, announcing a new policy of a I
Saturday matinee with a single feature.
The council, of which William H. Van
Dusen is chairman, recently conducted a
survey among Bronxville families, the re-
sults of which showed the parents favored
single feature programs on Saturdays, an
intermission between performances.
In a letter to Bronxville parents, Mr.
Van Dusen outlined the theatre's new policy 1
and pointed out that while George Skouras,
head of Skouras Theatres which runs the
Bronxville house, is "thoroughly in accord
with our purpose, he cannot be expected to
continue for long a program which might
be unprofitable."
"It is now very definitely up to you as a
parent to make this experiment pay," Mr. I
Van Dusen wrote.
Under the new plan the matinee will be
from 1 to 3 P. M., with admissions of 15 \\
cents for children under 16 and 40 cents for
adults. The program will consist of a single
feature and short subjects and will be
"arranged with special appeal to those 10 to
14 years old, but suitable for others." After J
the first few Saturdays of the experiment, I
Mr. Van Dusen announced, the feature will
be chosen in conjunction with three council
members.
Children unaccompanied by adults will J
not be admitted to the balcony during the
program. At the end of the matinee, the
audience will be asked to leave. There will
be a half hour intermission.
No trailers will be shown during the
matinee, parents having complained that
they were too effective among children.
Saskatchewan Censor
To Classify Pictures
The Saskatechewan censor, under an amend-
ment to the Theatres and Cinematographs
Act, will classify all films under the head-
ings of "General" and "Adults Only." The
amendment also provides that all releases
shall be advertised as to their category.
The law is similar to one in effect in
Manitoba for several years. The Saskat-
chewan censor sits in with the Manitoba
censors at the Provincial screening room in j
Winnipeg but makes his decisions inde-
pendently of the Manitoba board.
April 9, 1938
MOTION PICTURE HERALD
45
WHAT THE PICTURE
DID FOR ME
Columbia
AWFUL TRUTH, THE: Irene Dunne, Cary Grant
Business good. Picture very good. Irene Dunne was
better in this picture than ever before. Running time,
92 minutes. Played March 14-15.— Joe Wright, Cedar
Theatre, Cedartown, Ga. Small town patronage.
AWFUL TRUTH, THE: Irene Dunne, Cary Grant
— I will have to add to the numerous other reports,
"A swell show." Enjoyed by all and many came to
see it who had seen it. Columbia has something here
that will please 100 per cent. Running time, 93 min-
utes. Played February 6-7. — Miss Alice Simmons,
Strand and Lyric Theatres, Jefferson, Tex. General
patronage.
CATTLE RAIDERS: Charles Starrett, Iris Mere-
dith— A good Starrett western with good singing.
Double featured and held up its end. — C. L. Niles,
Niles Theatre, Anamosa, Iowa. General patronage.
HEADIN' EAST: Buck Jones, Ruth Coleman—
Leave it to Buck, Western style or Eastern style, he
brings in the extras. Played this to above average
week end. This picture gave us the first impression
of new life around the Plaza. Many rave about Gene
Autry, but give us Buck Jones. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. General pat-
ronage.
HEADIN' EAST: Buck Jones, _ Ruth Coleman— Not
a western but no one will complain, as it is first rate
entertainment concerning the produce racket. Lots of
comedy and plenty of action. An ideal Friday -Satur-
day show. — L. V. Bergtold, Westby Theatre, Westby,
Wis. General patronage.
I'LL TAKE ROMANCE: Grace Moore, Melvyn
Douglas, Stuart Erwin — A decided flop here. Picture
in no way comes up to "When You're in Love," which
was a honey. Stuart Erwin helps some but Melvyn
Douglas doesn't even try hard. Disappointed nearly
all who saw it. Running time, 86 minutes. Played
January 30-31. — Richard D. Fisher, Cozy Theatre, Ca-
bool, Mo. Rural and small town patronage.
IT'S ALL YOURS: Madeleine Carroll, Francis
Lederer, Mischa Auer — A fair picture with too much
foreign accent. Played to a poor house. Running
time, 69 minutes. Played March 5-6. — Fischer and
Bichler, Mattray Theatre, Strasburg, N. D. Small
town patronage.
LEAGUE OF FRIGHTENED MEN, THE: Walter
Connolly, Irene Hervey — Good mystery picture. They
like Nero Wolfe, but it failed at box office. — Harland
Rankin, Plaza Theatre, Tilbury, Ontario, Can. Gen-
eral patronage.
OUTLAWS OF THE PRAIRIE: Charles Starrett,
Donald Grayson — This is the kind of western that
everyone enjoys seeing. Play it up big. Running
time, 58 minutes. Played March 11-12. — R. L. Hall,
Aztec Theatre, Van Alstyne, Tex. Small town pat-
ronage.
SHE MARRIED AN ARTIST: John Boles, Luli
Deste. Frances Drake — Good entertainment. Helen
Westley stole the show from the rest of cast. Run-
ning time, 78 minutes. Played March 9-10.— R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
THEODORA GOES WILD: Irene Dunne, Melvyn
Douglas — This pleased so well that no one bothered to
wonder about how new it was. Running time, 95 min-
utes. Played March 12-13. — H. Wilson Young, Wahoo
Theatre, Dubach, La. Small town and rural patron-
age.
WHEN YOU'RE IN LOVE: Grace Moore, Cary
Grant, Aline MacMahon — One of those musicals that
just does not go over in a small town. Business poor.
Running time. 104 minutes. Played February 19-20. —
Fischer and Bichler. Mattray Theatre, Strasburg, N.
D. Small town patronage.
First National
ADVENTUROUS BLONDE. THE: Glenda Farrell.
Barton MacLane — An acceptable program picture that
will give satisfaction on a bargain night. The story
has a different twist and is fairly entertaining. Re-
cording fair. Running time, 60 minutes. Played March
16-17.— Pearl C. Wisch, Grand Theatre, Mohall, N. D.
Small town and rural patronage.
ALCATRAZ ISLAND: John Litel, Ann Sheridan—
N this, the exhibitors' own de-
partment, the theatremen of the
nation serve one another with
information on the box-office per-
formance of product for their mu-
tual benefit. It is a service of the
exhibitor for the exhibitor. Address
all communications to —
What the Picture Did for Me
MOTION PICTURE HERALD
Rockefeller Center, New York
Rather a grim tale, with much of the locale at "The
Rock." Patrons seemed interested, however. Picture
well made, and the girl who played part of convict's
daughter, Mary Maguire, is a comer. Running time,
64 minutes.— P. G. Estee, Estee Theatre, Parker, S. D.
Small town patronage.
ALCATRAZ ISLAND: John Litel, Ann Sheridan—
An exceptionally good picture that had more drawing
power than many bigger pictures. The picture is
pleasing entertainment and not at all gruesome. We
considered it well directed and acted. It was enthusi-
astically received and held up three days. The record-
ing is not as good as it should have been. Running
time, 65 minutes. Played March 17-19.— Pearl C.
Wisch, Grand Theatre, Mohall, N. D. Small town
and rural patronage.
GOLD IS WHERE YOU FIND IT: George Brent,
Olivia de Havilland — Swell .imitation of "The Trail
of the Lonesome Pine" and should do business but
didn't. Most glaring example of Hollywood dumbness
in this picture I have seen for months. Order of the
California court determining agrarian water rights
was read in front of the camera off of ticker tape, and
a few moments later characters of the play comment
about "a chap by the name of Bell who thinks he can
talk over a wire." Talk about nine year old movie
age. I'll bet my nine year old knows that printing
by telegraphy was not invented ahead of the tele-
phone.— Charles Lee Hyde, Grand Theatre, Pierre, S.
D. General patronage.
HOLLYWOOD HOTEL: Dick Powell, Rosemary
Lane, Johnnie Davis, Mabel Todd, Ted Healy, Hugh
Herbert — With plenty of star value and two good
orchestras this was a swell show. Johnnie Davis,
Mabel Todd, Ted Healy and Hugh Herbert kept them
laughing while Benny Goodman and his swing band
and Raymond Paige and his orchestra gave us country
folks some of the finest music we've ever heard. Get
behind this picture and it'll make you some money.
Running time, 109 minutes. Played March 20-21. —
Milton L. DuBose, Majestic Theatre, Cotulla, Texas.
Small town and country patronage.
HOLLYWOOD HOTEL: Dick Powell, Ted Healy,
Lola Lane, Rosemary Lane — One of the best musicals
of the year. It has everything, clever story, rapidly
paced, catchy tunes, and superb cast. Dick Powell's
best for a long time and he has plenty of support.
Drew very well and pleased everyone. Recording good.
Running time. 109 minutes. Played February 27-29.—
Pearl C. Wisch, Grand Theatre, Mohall, N. D. Small
town and rural patronage.
PERFECT SPECIMEN, THE: Errol Flynn, Joan
Blondell, Edward Everett Horton, Hugh Herbert — A
knockout. The finest comedy we have played in a long
while. Edward Everett Horton and Hugh Herbert
are very good. It won't have any trouble clearing
the hurdles in any situation. Running time, 97 min-
utes. Played February 2-3.— Richard D. Fisher, Cozy
Theatre, Cabool, Mo. Rural and small town patronage.
PERFECT SPECIMEN, THE: Errol Flynn, Joan
Blondell — Excellent entertainment but hardly average
business, due perhaps to the title. Story very similar
to "It Happened One Night."— L. V. Bergtold, Westby
theatre, Westby, Wis. General patronage.
PERFECT SPECIMEN, THE: Errol Flynn, Joan
Blondell — Give us more roles like this for Errol Flynn.
Audience enioyed it very much. Running time, 97
minutes. Played March 16-17.— Joe Wright, Cedar
Theatre, Cedartown, Ga. Small town patronage.
PERFECT SPECIMEN, THE: Errol Flynn. Joan
Blondell — A good picture with quite a few laughs.
About the best Joan Blondell has made. She does not
draw for us, and neither does Errol Flynn. This pic-
ture will please. Running time, 97 minutes. Played
January 30-31. — Miss Alice Simmons, Strand and Ly-
ric theatres, Jefferson, Tex. General patronage.
PRAIRIE THUNDER: Dick Foran, Ellen Clancy—
This Dick Foran is really getting somewhere. Peo-
ple said this was one of his finest pictures we have
shown. Running time, 58 minutes. Played March
11-12. — R. W. Crickmore, Rainbow Theatre, Newport,
Wash. General patronage.
SAN QUE N TIN: Pat O'Brien, Humphrey Bogart—
I used this as top half of a double bill. The picture
is plenty strong enough to stand alone. Far above
the average program picture. Friday business away
above average, but on Saturday, due to other activi-
ties, the receipts were disappointing. — L. V. Bergtold,
Westby Theatre, Westby, Wis. General patronage.
SLIGHT CASE OF MURDER, A: Edward G. Rob-
inson, Jane Bryan, Allen Jenkins — One of the best
comedies we have put on our screen in many days.
Robinson and Allen Jenkins especially good. Don't
be afraid of it for any day in the week. Running
time, 85 minutes. Played March 13-14.— Richard E.
Fisher, Cozy Theatre, Cabool, Mo. Rural and small
town patronage.
SLIGHT CASE OF MURDER, A: Edward G. Rob-
inson, Jane Bryan — This is a good entertainment.
Hard to see how they can make a five man murder
case a comedy but it goes over and that is what
counts. Is really a well made comedy and the title
fits O. K. as those who are murdered are gangsters
killed off by another gangster in a fight over stolen
loot. It's a good show. — Charles Lee Hyde, Grand
Theatre, Pierre, S. D. General patronage.
GB Pictures
SEZ O'RFILLY TO MACNAB: Will Fyffe, Will
Mahoney — Booked this as second picture and received
great surprise. This is a real audience picture, and
before the week was through had many telephone
calls and repeat patrons bringing their friends. One of
the outstanding comedies of the year. Played Febru-
ary 17-24. — R. S. Farrell, Jr., Rivoli Amusement Co.,
Portland, Ore. General patronage.
Grand National
HERE'S FLASH CASEY: Eric Linden, Boots Mal-
lory — As a second feature it will do. There are possi-
bilities in this series, but cheapness of production in-
jured this picture. Linden is forceful and convincing
in his portrayals, and if backed up properly with
good direction, story, etc., should come through for
G. N. Running time, 60 minutes. Played March 26. —
Harry M. Palmer, Temple Court Theatre, Washington.
Ind. General patronage.
RENFREW OF THE ROYAL MOUNTED: James
Newill, Carol Hughes — Good picture of the Royal
Mounted police. Will go over very good in small
communities. This picture has some good singing, and
a little bit of everything. Business fair. Played Feb-
ruary 26-27. — Fischer and Bichler, Mattray Theatre,
Strasburg. N. D. Small town patronage.
TEX RIDES WITH THE BOY SCOUTS: Tex
Ritter — There is something about Tex Ritter that
makes him stand out as a western star. His singing
of western songs is very acceptable and with the
Droper material Tex would be sure to go places. This
has the things that folks like in westerns. This was
doubled with "Make a Wish." — J. E. Stocker, Myrtle
Theatre, Detroit, Mich. Neighborhood patronage.
Metro-Gold wyn-Mayer
BAD MAN OF BRIMSTONE: Wallace Beery. Vir-
ginia Bruce — My patrons came to see Wallace Beery
and went away pleased. I don't think it would hurt
the "Lion's" reputation to make more than one west-
ern a year, starring Wallace Beery. I could use
about six of them. Running time. 90 minutes. — A. E.
Eliasen. Rialto Theatre. Paynesville. Minn. Small
town and rural patronage.
BILLY THE KID: Tohn Mack Brown. Wallace
Beery. Kay Johnson — Good western. Where they click-
will make money. Running time, 103 minutes. — W. E.
{Continued on following parte')
46
MOTION PICTURE HERALD
April 9, 1938
(Continued from preceding page)
McPhee, Strand Theatre, Old Town, Me. General
patronage.
DOUBLE WEDDING: William Powell, Myrna Loy
— Good entertainment of its kind. A little goofy, but
pleased the majority. We have had just a little too
many of this kind, and the cash patrons are beginning
to dislike them. Running time, 87 minutes. Played
March 18-19. — M. W. Mattecheck, Lark Theatre, Mc-
Minnville, Ore. Local patronage.
EVERYBODY SING: Allan Jones, Judy Garland,
Fanny Brice — With all the publicity about Judy Gar-
land, we still did not do any business. Picture was
okay and what few saw it were well satisfied. Fanny
Brice clocked a laugh every time she appeared. Played
March 24-25.— L. G. Tewksbury, Opera House, Ston-
ington, Me. Small town patronage.
FIREFLY, THE: Jeannette MacDonald, Allan Jones
— Very fine picture with more of a story than we an-
ticipated. Also, it drew better than we thought it
would. Running time, 138 minutes. Played March 13-
14. — Horn and Morgan, Inc., Star Theatre, Hay
Springs, Neb. Small town patronage.
HELL DIVERS (REISSUE): Clark Gable, Wallace
Beery — I played this one against strong tent show op-
position and did better than average business. Run-
ning time, 109 minutes. Played March 14-15. — H. Wil-
son Young, Wahoo Theatre, Dubach, La. Small town
and rural patronage.
LAST GANGSTER, THE: Edward G. Robinson,
James Stewart, Rose Stradner — Another smash per-
formance from Edward G. Robinson. I hated to see
him get "rubbed out," even if he did deserve it. He
is a wonderful actor. Rose Stradner very good and
so is James Stewart. Some of the ladies thought it
too rough. A man's show, but plenty good. Running
time, 81 minutes. Played March 18-20.— Gladys E.
McArdle, Owl Theatre, Lebanon, Kan. Small town
patronage.
LAST GANGSTER, THE: Edward G. Robinson,
James Stewart, Rose Stradner — One of the best of
this type. I hope to see more of Rose Stradner. She
is very pretty and a very fine actress. Do not be
afraid to boost this one. Running time, 81 minutes.
Played February 3-4. — Miss Alice Simmons, Strand
and Lyric Theatres, Jefferson, Tex. General patron-
age.
LIVE, LOVE AND LEARN: Robert Montgomery,
Rosalind Russell — There is nothing wrong with this
picture, but it played to one of the lowest grosses in
the history of the theatre. Running time, 78 minutes.
Played March 7-8. — H. Wilson Young, Wahoo Thea-
tre, Dubach, La. Small town and rural patronage.
LOVE IS A HEADACHE: Gladys George, Franchot
Tone, Mickey Rooney, Virginia Weidler — A very good
show. Mickey Rooney and Virginia Weidler steal
show. Played to good biz. Running time, 73 minutes.
Played March 15.— Walter Hollowell, Rex Theatre,
Mammoth Spring, Ark. General patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy— The
best Crawford in a long time. Spencer Tracy also
"tops." About his best, in my opinion. Joan looks
so much better in this than "The Bride Wore Red."
Do not be afraid to boost it. Running time, 95 min-
utes. Played February 17-18.— Miss Alice Simmons,
Strand and Lyric Theatres, Jefferson, Tex. General
patronage.
MAN PROOF: Myrna Loy, Franchot Tone, Rosalind
Russell— A good picture, but some of our customers
were disappointed. The stars are quite popular here,
but story weak. Will naturally do a nice business
due to cast and good title. Running time, 71 min-
utes. Played February 22-23.— Miss Alice Simmons.
Strand and Lyric Theatres, Jefferson, Tex. General
patronage.
MERRILY WE LIVE: Constance Bennett, Billie
Burke, Brian Aherne — Here is another sleeper on which
you can go all out with everything you have. We
played it just before "The Awful Truth," which I
knew was a good comedy, and our people much pre-
ferred^the first picture. It is a better picture by far
than "Topper" and will do a whale of a business if
properly advertised. Played March 25-26— R. B. Hip-
pie, Bijou Theatre, Pierre, S. D. General patronage.
NAVY BLUE AND GOLD: James Stewart, Robert
Young, Lionel Barrymore— Used on a Sunday change
and did a little above average business due to better
than usual Monday-Tuesday receipts. This and
"Double Wedding" have been the best received of the
dozen or more Metro pictures we have used this sea-
son. Comments on this were especially fine. — L. V
Bergtold, Westby Theatre, Westby, Wis. General
patronage.
NAVY BLUE AND GOLD: Robert Young, James
Stewart, Tom Brown, Lionel Barrymore — Three cheers
for the Navy, as represented by James Stewart, Rob-
et Young and Tom Brown, with Lionel Barrymore in
one of his most sympathetic parts. This pleased 100
per cent. They don't make them any better than this
one. With the Naval Academy at Annaoolis as the
background, the picture is crammed full of action,
thrills and romance and is one of the best of the
year. Running time. 94 minutes. Played March 11-13.
-Gladys E. McArdle, Owl Theatre, Lebanon, Kan.
Small town patronage.
OF HUMAN HEARTS: Walter Huston, James
Stewart, Beulah Bondi — Best picture of the past year.
A great good will builder.— Star Theatre, Malad, Idaho.
General patronage.
ROSALIE: Eleanor Powell, Nelson Eddy— Played
this behind competition two miles from here to fair
business. Picture very good. Running time, 122 min-
utes. Played March 6-7.— Walter Hollowell, Rex The-
atre, Mammoth Spring, Ark. General patronage.
ROSALIE: Eleanor Powell, Nelson Eddy— Mighty
fine production from MGM. Nelson Eddy thrills again
with his wonderful voice, and Eleanor Powell does
some good dancing. Frank Morgan very good in this.
Running time, 122 minutes. Played January 27-28. —
Miss Alice Simmons, Strand and Lyric Theatres, Jef-
ferson, Tex. General patronage.
SARATOGA: Clark Gable, Jean Harlow, Lionel Bar-
rymore— An entertaining and fitting finale for Jean
Harlow. We will miss her glamour, her personality
and expressiveness. Other stars may rise but she has
left her mark on our consciousness. In this picture she
gives her usual sterling performance capably assisted
by Clark Gable. It is a drama of the racetrack with
two of the most thrilling horse races ever filmed. The
comedy is handled by Una Merkel and Lionel Barry-
more, with Frank Morgan and Cliff Edwards con-
tributing. All in all, it's a swell entertainment for
everyone. Running time, 90 minutes. Played March
26. — J. A. Reynolds, Director of Recreation, New Jer-
sey State Prison, Trenton, N. J. Prison patronage.
THIRTEENTH CHAIR, THE: Dame May Whitty,
Madge Evans, Lewis Stone — Very good mystery. Run-
ning time, 66 minutes. Played March 10-11. — R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
THOROUGHBREDS DON'T CRY: Judy Garland,
Mickey Rooney, Sophie Tucker — This is a fine picture
and introduces a new star, Ronald Sinclair. Sophie
Tucker is "tops" and so is Rooney. Will satisfy your
race horse fans. Running time. 80 minutes. Played
March 12-13. — R. L. Hall. Aztec Theatre, Van Alstyne,
Tex. Small town patronage.
THOROUGHBREDS DON'T CRY: Mickey Rooney,
Tudy Garland — Unusually fine entertainment but the
least draw I have had from the Metro picture this
season. I think the title is somewhat anti-box office.
— L. V. Bergtold, Westby Theatre, Westby, Wis. Gen-
eral patronage.
YANK AT OXFORD. A: Robert Taylor, Lionel
Barrymore. Maureen O'Sullivan — Here's a natural. Ex-
tended run in any spot. Lay on heavy; she's a honey.
Running time. 103 minutes. — W. E. McPhee, Strand
Theatre, Old Town, Me. General patronage.
Miscellaneous
ROAMING COWBOY, THE: Fred Scott— Here is an
up and coming western star. In this he sang songs
more suitable for western pictures. Fred Scott is a
husky he-man type, an ideal physique for a western
star. This pleased the western fans. This was doubled
with "Heidi." Those who came to see Shirley Temple
stayed to see this. — J. E. Stacker, Myrtle Theatre,
Detroit, Mich.. Neighborhood patronage.
Monogram
BLAZING BARRIERS: Edward Arnold, Jr., Florine
McKinney — A story of the CCC and a good one. The
draw was, however, very poor and would have set a
low midweek record except for the 100 or more CCC
boys that came more than 20 miles to see this. Lack
of stars probably hurt the draw. — L. V. Bergtold,
Westby Theatre, Westby, Wis. General patronage.
Paramount
BARRIFR, THE: Leo Carrillo, Jean Parker, James
Ellison, Otto Kruger — Wonderful outdoor picture that
drew well and sent everyone home happy. Otto Kru-
ger turns in a fine performance. Many comments on
beauty of the outdoor background. Running time. 92
minutes. Played March 11-12. — Richard . D. Fisher,
Cozy Theatre, Cabool, Mo. Rural and small town
patronage.
CASSIDY OF BAR 2D: William Boyd— Just a poor
western for double bill only. Running time, 57 minutes.
— W. E. McPhee, Strand Theatre, Old Town, Me.
General patronage.
DAUGHTER OF SHANGHAI: Anna May Wong,
Charles Bickford — Another double bill feature, too
short to justify playing alone, but we did it anyway
and business was off because it had no drawing power.
Running time, 61 minutes. Played March 9-10. — Horn
and Morgan, Inc., Star Theatre, Hay Springs, Neb.
Small town patronage.
DOUBLE OR NOTHING: Bing Crosby. Martha
Raye, Andy Devine — Did a fair business and pleased.
A little bit of everything and not much of anything.
Running time, 90 minutes. Played March 19-20. —
Fischer and Bichler, Mattray Theatre, Strasburg,
N. D. Small town patronage.
EBB TIDE: Oscar Homolka. Frances Farmer, Ray
Milland — Divided opinions but all agreed that it was
beautifully made. The theme of the story and the
drunkenness did not please a lot of them. But it
was wonderfully acted, and the color was beautiful.
Yes, we'll agree it was a better picture than we
thought it would be. Running time, 91 minutes.
Played March 20-21.— Horn and Morgan, Inc., Star
Theatre, Hay Springs, Neb. Small town patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe, Charles Butterworth — If Mae would quit her
strutting and her Mae West tone, believe she would
go over. But just one of her pictures now and then
will go very far with our patrons. This was a good
story and she had grand support. Running time, 80
minutes. Played March 16-17. — Horn and Morgan,
Inc., Star Theatre, Hay Springs, Neb. Small town
patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe, Charles Winninger, Lloyd Nolan, Walter Cat-
lett— The cleanest of the Wests, so clean that it is dis-
appointing. The supporting cast of Winninger, who
stole the show, Lowe, Nolan, Butterworth and Catlett
took the load from Miss West's shoulders and saved
her from oblivion. Do not expect too much from this.
Running time, 80 minutes. — A. J. Inks, Crystal Thea-
tre, Ligonier, Ind. Small town patronage.
HIGH, WIDE AND HANDSOME: Irene Dunne,
Randolph Scott — Paramount was on location near here
when we played this picture and panned this picture
considerable, but we did good business with it regard-
less. Randolph Scott was at his best but evidently
he can do better. He's the star of "The Texan" to
be released in September and we hope he proves to
be good. Played February 27-28.— Milton L. DuBose,
Majestic Theatre, Cotulla, Texas. Small town and
country patronage.
ON SUCH A NIGHT: Grant Richards, Karen Mor-
ley — No drawing power. No star value. But it was
a good melodrama holding interest throughout. Busi-
ness off on account of draw. Running time, 71 min-
utes. Played March 11-12. — Horn and Morgan, Inc.,
Star Theatre, Hay Springs, Neb. Small town patron-
age.
WELLS FARGO: Bob Burns, Joel McCrea, Frances
Dee — Easily Paramount's big show of 1938. I would
rate it ahead of their "Plainsman." Comments all
very fine. Certainly a show that you can be proud to
present.— L. V. Bergtold, Westby Theatre, Westby,
Wis. General patronage.
Republic
BIG SHOW, THE: Gene Autry, Smiley Burnette—
Everything is smooth sailing when this boy, Gene
Autry, hits town. This "Big Show" is a lot better
than most of these socalled "Musical Westerns." Best
business since Xmas. Running time, 70 minutes.
Played March 12-13.— Fischer and Bichler, Mattray
Theatre, Strasburg, N. D. Small town patronage.
DOOMED AT SUNDOWN: Bob Steele— Picture is
just a western. Running time, 53 minutes. Played
March 18-19.— Walter Hollowell, Rex Theatre, Mam-
moth Spring, Ark. General patronage.
ESCAPE BY NIGHT: William Hall, Anne Nagel,
Dean Jagger— Although the stars in this picture are
not known so well around here, the picture in itself
was very good. Running time, 64 minutes. Played
February 12-13.— Fischer and Bichler, Mattray Thea-
tre, Strasburg, N. D. Small town patronage.
HEART OF THE ROCKIES: Three Mesquiteers
(Bob Livingston, Ray Corrigan, Max Terhune)—
Where have I been sleeping by not booking this one
before ? _ This is one of the best westerns we have ever
played in our house. The story is entirely different
than any we have had. With the wild animals in it,
the audience was loud in its approval. Running time,
60 minutes.— A. J. Inks, Crystal Theatre, Ligonier,
Ind. Small town patronage.
MANHATTAN MERRY-GO-ROUND: Phil Regan,
Leo Carrillo, Ann Dvorak, Tamara Geva— A very
"punk" show. Leo Carrillo almost drove everyone
crazy witb his same lines all the way through. This
picture has a few songs that help a little. We paid
about double what it was worth. Running time, 84
minutes. Played February 20-21.— Miss Alice Sim-
mons, Strand and Lyric Thetres. Jefferson, Tex. Gen-
eral patronage.
MANHATTAN MERRY-GO-ROUND: Phil Regan,
Ann Dvorak— This was good entertainment and the
people liked it. I ran it against "Merry-Go-Round of
. 1938" and it was the better show of the two and did
the best business and I am sure cost less money, so
what more can you ask for.— Charles Lee Hyde, Grand
Theatre, Pierre, S. D. General patronage.
PUBLIC COWBOY NO. 1: Gene Autry, Ann Ruth-
erford—Everyone enjoyed this very much. Running
time, 60 minutes. Played March 19.— Joe Wright,
Cedar Theatre, Cedartown, Ga. Small town patron-
age.
ROUND UP TIME IN TEXAS: Gene Autry, Smil-
ey Burnette — This one was a terrible disappointment
for all the Autry fans. Sound was terrible and print
was the worst I have ever received from Republic.
Running time. 62 minutes.— R. W. Crickmore, Rain-
bow Theatre, Newport, Wash. General patronage.
SPRINGTIME IN THE ROCKIES: Gene Autry,
Polly Rowles— This is a real box office event. Priced
low enough so something is left for the baby's shoes.
It is a musical western as the title implies, and those
come who like such, and they are plentiful enough
that the theatre manager can also enjoy the show. I
hired a chap to conduct an amateur entertainment
contest with this. He built it up for five bucks and
I gave six dollars in prizes and we had sixteen acts
and fifty dollars extra business on Friday. The pic-
ture stood up and we did the best Saturday business
April 9, 1938
MOTION PICTURE HERALD
47
we have done for weeks. No charge for this idea, you
bought it when you paid for your HERALD. And
I want to give Republic credit for selling a desirable
product at a reasonable price. I have seven more
Autry's coming and I know I will cash in on this
successful introduction for seven more showings. —
Charles Lee Hyde, Grand Theatre, Pierre, S. D. Gen-
eral patronage.
RKO Radio
BREAKFAST FOR TWO: Barbara Stanwyck, Her-
bert Marshall — This picture is fairly amusing, but
just didn't seem to click. The story and dialogue
were fairly good, but I think the stars were miscast.
The recording was so bad that you had to guess at
half that Marshall said. Not much draw. Running
time, 65 minutes. Played March 13-14. — Pearl C.
Wisch, Grand Theatre, Mohall, N. D. Small town
and rural patronage.
BRINGING UP BABY: Katharine Hepburn, Cary
Grant — This was very well received. Slapstick comedy
and plenty of it. Star of the production was the
leopard playing the title role. — Charles Lee Hyde,
Grand Theatre, Pierre, S. D. General patronage.
CONDEMNED WOMEN: Louis Hay ward, Sally
Eilers, Anne Shirley — This was a good show, came out
OK and had a lot of action in it. They made 75 min-
utes of heavy trouble, however, and should have
dragged in a couple of laughs. There is plenty of
happy-go-lucky character stuff in a prison and I feel
the boys in Hollywood fumbled a chance to make this
a great show by leaving Marie Wilson or Helen
Broderick out of this cast. What this industry needs
is brains in Hollywood and after twenty years of
contact, including a flock of national conventions, I
am sure you find a higher average in a group of small
town exhibitors than in the production department or
official New York family.— Charles Lee Hyde, Grand
Theatre, Pierre, S. D. General patronage.
DAMSEL IN DISTRESS, A: Fred Astaire, George
Burns and Gracie Allen— Played with Amateur Night
so business was good, due to the vaudeville. Had
more kicks on this than on anything we have run,
although we did have a few say they liked it. Looks
like it was made to have a good run in the British
Isles— L. V. Bergtold, Westby Theatre, Westby, Wis.
General patronage.
DAMSEL IN DISTRESS, A: Fred Astaire, George
Burns and Gracie Allen— Can't see why the other
exhibitors criticized this picture so severely. Although
it wasn't_ as good, perhaps, as the previous Astaire-
Rogers pictures, it was still a very good production
and went over well here. Outstanding song "A Foggy
Day." Running time, 100 minutes. Played February
6-7.— Richard B. Fisher, Cozy Theatre, Cabool, Mo.
Rural and small town patronage.
EVERYBODY'S DOING IT: Sally Eilers, Preston
.foster— Made for a double bill house, lower bracket,
and made a total failure of it. Everything that RKO
puts out seems to be touched by a blight. No enter-
tainment in it. Running time, 67 minutes. Played
March 9-10. — M. W. Mattecheck, Lark Theatre, Mc-
Mmnville, Ore. Local patronage.
EVERYBODY'S DOING IT: Sally Eilers, Preston
Foster— When the laughs start, they come thick and
fast in this clever story of the puzzle picture craze
which gets a new angle at the hands of racketeers.
Built essentially for laughs, it really gets them. Re-
minds one of Keystone comedy days, but, after all,
audiences seem to enjoy comedy, so that's that. Run-
ning time, 67 minutes. Played March 24.— Harry M.
Palmer, Temple Court Theatre, Washington, Ind. Gen-
eral patronage.
FIGHT FOR YOUR LADY: John Boles, Jack
Oakie, Ida Lupmo, Margot Grahame— This is one of
those pictures that turned out to be a grand piece of
entertainment. It seems that when the producers are
not so sure of themselves, they do the only thing left.
That is, they hide a picture behind a none-too-inviting
title and hope for the best. This one will stand alone
or can be used to fill a double bill program. Running
time, 67 minutes. Played March 16-17.— R. W. Crick-
more, Rainbow Theatre, Newport, Wash. General
patronage.
HAWAII CALLS: Bobby Breen, Juanita Quigley—
™ entertainment but slow and appeals mostly to
children. My nine-year-old puts on a better fight
every day than Bobby Breen did for a few thousand
dollars. If Hollywood can't portray a real kid fight
how can they expect to make anything look real. Ned
Sparks pulls this one out of the mud for 75 per cent
of the audience— Charles Lee Hyde, Grand Theatre,
.Pierre, S. D. General patronage.
HITTING A NEW HIGH: Lily Pons-Made for a
top feature, but missed by a mile. Why don't they
get wise to themselves, and make a few hit pictures
or give up entirely? Running time, 85 minutes. Played
March 20-21.-M. W. Mattecheck, Lark Theatre
McMmnvilIe, Ore. Local patronage.
HITTING A NEW HIGH: Lily Pons, Jack Oakie-
lms is a picture that every exhibitor should see be-
\°/e , °^k!ng'T RunninS time, 85 minutes. Played
March 10-11. — H. Wilson Young, Wahoo Theatre, Du-
bach, La. Small town and rural patronage.
MAKE A WISH: Bobby Breen, Basil Rathbone,
Marion Claire— A very Phasing heart interest drama.
Bobby Breen, while he has not the story as good as
Rainbow on the River," does all that is expected of
him m the line of singing and acting. It was rather
a novelty to see Basil Rathbone in a sympathetic role,
and he plays that kind of role with conviction. Marion
Claire, who has the role of Bobby's mother, is new to
me, but we should like to see more of her as she is
very charming and a most pleasing personality. The
business on this was a fair average. Lent and the
nice weather which is calling people to the great out-
doors seems to be having its effect on theatre patron-
age.— J. E. Stocker, Myrtle Theatre, Detroit, Mich.
Neighborhood patronage.
NIGHT SPOT: Allan Lane, Joan Woodbury— OK
for double feature. — C. L. Niles, Niles Theatre, Ana-
mosa, Iowa. General patronage.
ON AGAIN — OFF AGAIN: Wheeler and Wooisey—
Doubled this with "Ali Baba Goes to Town" and it is
the usual material that these stars make a specialty
of. Our patrons laughed a good deal while this was
on, so they must have enjoyed it. Business on this,
considering the times, was a very good average. — J. E.
Stocker, Myrtle Theatre, Detroit, Mich. Neighbor-
hood patronage.
RADIO CITY REVELS: Bob Burns, Jack Oakie,
Kenny Baker — A hit in big capital letters. It did good
business and everyone went out still laughing. It is
an ideal picture for a small town and will do well in
the larger spots, too. Music is outstanding. Running
time, 94 minutes. Played February 27-28.— Richard D.
Fisher, Cozy Theatre, Cabool, Mo. Rural and small
town patronage.
SHE'S GOT EVERYTHING: Ann Sothern, Gene
Raymond — I do not mean to say that this picture is as
good as the producers hoped it would be when they
started it, but it was ideal for our prevue crowd. I
have played all the Sothern-Raymond vehicles, and
would say without qualification that it is the best to
date. There is one pleasing song that deserves spe-
cial mention, "It's Sleepy Time in Hawaii." Running
time, 72 minutes. Played March 19-20.— H. Wilson
Young, Wahoo Theatre, Dubach, La. Small town and
rural patronage.
STAGE DOOR: Katharine Hepburn, Ginger Rogers,
Andrea Leeds, Adolphe Menjou — A very good picture
and enjoyed by the greater majority. Hepburn did a
nice job and I hope she is finished with her former
roles. Ginger Rogers very good and so was Andrea
Leeds. Running time, 92 minutes. Played January 9-
10. — Miss Alice Simmons, Strand and Lyric Theatres,
Jefferson, Tex. General patronage.
STAGE DOOR: Katharine Hepburn, Ginger Rogers,
Adolphe Menjou — Good entertainment, although a little
heavy on the dialogue. This is probably RKO's out-
standing show to date for this season. Nevertheless,
I established a new low record for a Sunday opening
picture with this. Probably partly because the next
town was running "Happy Landing."—!,. V. Bergtold,
Westby Theatre, Westby, Wis. General patronage.
THERE GOES THE GROOM: Burgess Meredith,
Ann Sothern — Pictures like this one are the exhibitors'
reason for doube bills. Running time, 65 minutes. —
R. W. Crickmore, Rainbow Theatre, Newport, Wash.
General patronage.
WISE GIRL: Miriam Hopkins, Ray Milland, Walter
Abel — An agreeable surprise, this picture. It pos-
sesses those things which make for audience appeal.
Hopkins has a good role and puts everything back
of it. Ray Milland looks like a good bet for RKO.
Very amusing in spots. We gave it a Sunday open-
ing and it stood up. Running time, 70 minutes. Played
March 27.— Harry M. Palmer, Temple Court Theatre,
Washington, Ind. General patronage.
Twentieth Century-Fox
ALI BABA GOES TO TOWN: Eddie Cantor,
Tony Martin, June Lang — Seemed to please those who
came, but as it had been shown all around here the
gross was very low. The digs at the New Deal got a
lot of laughs. Some very clever trick photography.
Running time, 81 minutes. Played March 16-17. —
Gladys E. McArdle, Owl Theatre, Lebanon, Kan.
Small town patronage.
ALI BABA GOES TO TOWN: Eddie Cantor,
Tony Martin, June Lang — A flop from every angle.
Eddie Cantor is washed up in this town. They do not
go to see him any more. This picture was very weak;
this dream stuff spoils any picture. Parts of the pic-
ture will get by. Running time, 81 minutes. Played
February 13-14. — Miss Alice Simmons, Strand and Ly-
ric Theatres, Jefferson, Tex. General patronage.
ALI BABA GOES TO TOWN: Eddie Cantor,
June Lang — This is probably Cantor's last picture. It
isn't worth the money it cost. Played March 20-22. —
R. B. Hippie, Bijou Theatre, Pierre, S. D. General
patronage.
ALI BABA GOES TO TOWN: Eddie Cantor,
June Lang — Eddie Cantor has given us a picture pack-
ed with entertainment. It keeps moving in a zippy,
peppy manner from start to end. No one could take
much offense with the good natured kidding of the
New Deal. F. D. R. himself would get a good laugh
out of it, and one sequence, that of the Supreme Court
Judges, seems in bad taste, but that scene is so short
that it can easily be eliminated and it passes in a
short time. The magic carpet scene alone is worth
the admission price. This was doubled with Wheeler
and Wooisey in "On Again — Off Again." Business on
this, considering the times, was a very good average.—
J. E. Stocker, Myrtle Theatre, Detroit, Mich. Neigh-
borhood patronage.
BARONESS AND THE BUTLER, THE: William
Powell, Annabella — Fine entertainment. Extra playing
time in high class spots. Running time, 80 minutes. —
W. E. McPhee, Strand Theatre, Old Town, Me. Gen-
eral patronage.
BARONESS AND THE BUTLER, THE: Anna-
bella, William Powell — Fair picture in our estimation,
but nothing to rave about. Annabella talked better in
"Wings of the Morning" than in this one, whereas she
should have showed lots of improvement in her Eng-
lish (United States English). Probably the producers
made her talk with an accent so we would know she
was a foreign star. Anyway, we had lots of com-
plaints about her French accents. Played March 21-
22. — L. G. Tewksbury, Opera House, Stonington, Me.
Small town patronage.
BIG TOWN GIRL: Claire Trevor, Donald Woods—
This is a pleasing program picture. The whole cast is
good and it is quite entertaining. Claire Trevor is
splendid, as usual, and deserves more good breaks than
she has ever had. Recording good. Running time, 70
minutes. Played March 11-12— Pearl C. Wisch. Grand
(Continued on following page)
WESJtRN UNION
48
(Continued from preceding page)
Theatre, Mohall, N. D. Small town and rural patron-
age.
COUNTY CHAIRMAN, THE (Reissue): Will Rog-
ers, Evelyn Venable — Will Rogers still does a good
business for us. This picture pleased our patrons just
as much as it did the other time that we played it.
Hope they reissue four more Rogers pictures next
year. Played March 26.— L. G. Tewksbury, Opera
House, Stonington, Me. Small town patronage.
DAVID HARUM (Reissue): Will Rogers— 01' Will
still packs 'em in. Did swell business on prevue. Wish
we had more to run. Played March 19-21— R. L. Hall,
Aztec Theatre, Van Alstyne, Tex. Small town pat-
ronage.
45 FATHERS: Jane Withers— A swell comedy.
Played to good business. Running time, 70 minutes.
Played March 8.— Walter Hollowell, Rex Theatre,
Mammoth Spring, Ark. General patronage.
45 FATHERS: Jane Withers, Thomas Beck— Played
midweek and did almost weekend -business. I con-
sider this one of the best from this great little actress.
When you can do almost Sunday business on a
Wednesday, there is no doubt about Miss Withers'
rating among the first 10 stars in box office pull. — L.
V. Bergtold, Westby Theatre, Westby, Wis. General
patronage.
HANDY ANDY (Reissue): Will Rogers— Our be-
loved Will Rogers. These reissues still draw a fair
average. "Handy Andy" is one of Will Rogers' best.
—J. E. Stocker, Myrtle Theatre, Detroit, Mich. Neigh-
borhood patronage.
HAPPY LANDING: Sonja Henie, Don Ameche— A
little long but otherwise fine. Sonja further proves
she's good and Ameche is "tops." Will draw plenty.
Had opening of skating rink as opposition but did
well both nights. Running time, 101 minutes. Played
March 23-24.— R. L. Hall, Aztec Theatre, Van Alstyne,
Tex. Small town patronage.
HAPPY LANDING: Sonja Henie, Don Ameche— A
swell show from every angle. Played to good business.
Running time, 101 minutes. Played March 13-14. —
Walter Hollowell, Rex Theatre, Mammoth Spring, Ark.
General patronage.
HEIDI: Shirley Temple— Truly one of Shirley's best.
Drew exceptionally well and delighted everyone. The
whole production is beautiful. The settings, photography
and recording are of the finest. Running time, 82
minutes. Played February 6-8. — Pearl C. Wisch, Grand
Theatre, Mohall, N. D. Small town and rural pat-
ronage.
HEIDI: Shirley Temple, Jean Hersholt— This picture
drew tops for us and she is number one star for us
in drawing power. This picture deserves all the nice
things that have been said about it. For general all-
round entertainment for the masses this is hard to
beat— J. E. Stocker, Myrtle Theatre, Detroit, Mich.
Neighborhood patronage.
HOT WATER: Jed Prouty, Shirley Deane, Spring
Byington — "Jones Family" series. Pleased generally,
but why make a series subject as popular as these
are so short? Running time, 80 minutes. Played
March 18-19.— Horn & Morgan, Inc., Star Theatre,
Hay Springs, Neb. Small town patronage.
INTERNATIONAL SETTLEMENT: Dolores Del
Rio, George Sanders, June Lang — No one complained
and no one cheered. Seemed to us that some story in-
consistancies could have been avoided. Otherwise, in-
teresting and well made. Shanghai locale. — P. G. Es-
tee, Estee Theatre, Parker, S. D. Small town patron-
age.
INTERNATIONAL SETTLEMENT: Dolores Del
Rio, George Sanders — Entertaining all the way. — W.
E. McPhee, Strand Theatre, Old Town, Me. General
patronage.
LANCER SPY: Dolores Del Rio, George Sanders—
An exceptionally good program picture, but too heavy.
Will not do much business. Running time, 85 minutes.
Played January 7-9. — Richard D. Fisher, Cozy Thea-
tre, Cabool, Mo. Rural and small town patronage.
LOVE AND HISSES: Walter Winchell, Ben Bernie,
Simone Simon — Didn't draw up to par. I got a bad
print, but Simon's singing would be terrible anyway.
Won't draw enough to pay your overhead. Played
March 16-17. — R. L. Hall, Aztec Theatre, Van Alstyne,
Tex. Small town patronage.
SECOND HONEYMOON: Loretta Young, Tyrone
Power, Stuart Erwin — The circumstances under which
we played this were not advantageous or conducive
to good business, but compliments were more numer-
ous than usual. Running time, 79 minutes. Played
March 17-18.— H. Wilson Young, Wahoo Theatre, Du-
bach, La. Small town and rural patronage.
TARZAN'S REVENGE: Glenn Morris, Eleanor
Holm — Business fair. Picture not as good as other
Tarzan pictures. Running time, 70 minutes. Played
March 21-22. — Joe Wright, Cedar Theatre, Cedartown,
Ga. . Small town patronage.
WESTERN GOLD: Smith Ballew, Heather Angel—
A very poor production from Fox. They should spend
more on westerns if they're going to try to produce.
Ballew proves he's no cowboy or singer either. I
agree with another exhibitor, looks as if someone is
doing his singing for him. Running time, 56 minutes.
Played March 14.— R. L. Hall, Aztec Theatre, Van
Alstyne, Tex. Small town patronage.
MOTION PICTURE HERALD
United Artists
52ND STREET: Ian Hunter, Leo Carrillo, Kenny
Baker, Ella Logan — Fair picture with excellent music.
Although it is good entertainment all the way, it de-
serted us at the B. O.— Harland Rankin, Plaza Thea-
tre, Tilbury, Ontario, Can. General patronage.
52ND STREET: Ian Hunter, Leo Carrillo, Pat Pat-
erson, Kenny Baker — A pretty good picture, but cost
us too much money. The stars do not have a box
office draw. Leo Carrillo much better in this than
"Manhattan Merry-Go-Round." He kept them laugh-
ing. ' Nice work by entire cast. Running time, 82
minutes. Played February 27-28. — Miss Alice Sim-
mons, Strand and Lyric Theatres, Jefferson, Tex. Gen-
eral patronage.
52ND STREET: Ian Hunter, Pat Patterson, Kenny
Baker — Although I had the first showing on this for
a radius of many miles, it did not do average Sunday
opening business. In fact, it grossed the least of the
ten United Artists pictures I have run from the 1937-
38 lineup. Comments were good and nothing wrong
with the picture, except, perhaps, the lack of box of-
fice names. — L. V. Bergtold, Westby Theatre, Westby,
Wis. General patronage.
NOTHING SACRED: Carole Lombard, Fredric
March— This is entertainment. A real story, real
stars, real punch. Everybody happy. Running time,
75 minutes. Played March 20-22. — M. W. Mattecheck,
Lark Theatre, McMinnville, Ore. Local patronage.
NOTHING SACRED: Carole Lombard, Fredric
March — Didn't hear of a person who didn't enjoy this.
We had the tough luck to run into three days of per-
fect spring weather and the call of the outdoors was
greater than that of this good picture. We enjoyed it,
though, and am sorry that more didn't see it. Run-
ning time, 75 minutes. — A. E. Eliasen, Rialto Theatre,
Paynesville, Minn. Small town and rural patronage.
STAND-IN: Leslie Howard, Joan Blondell— Terrible
is the word for it, and so was our business. We paid
too much rental and lost money. Out patrons do not
like the stars in this one and the story is terrible.
Running time, 91 minutes. Played February 24-25. —
Miss Alice Simmons, Strand and Lyric Theatres, Jef-
ferson, Tex. General patronage.
STAR IS BORN, A: Fredric March, Janet Gaynor—
A lovely show and I brought it back for a second
showing which proved more profitable than the first.
It did more than average business on a midweek and
at less than average rental. — Charles Lee Hyde, Grand
Theatre, Pierre, S. D. General patronage.
WALTER WANGER'S "VOGUES OF 1938": War-
ner Baxter, Joan Bennett — This is a beautiful produc-
tion from every angle. The story is light but very
amusing, the settings and color are so lovely that they
alone are a treat. Women especially will love it, but
it should entertain everyone. It drew well and pleased.
The recording is the best. Running time, 108 minutes.
Played January 1-3— Pearl C. Wisch, Grand Theatre,
Mohall, N. D. Small town and rural patronage.
Universal
BLACK DOLL, THE: Nan Gray, Donald Woods—
Fairly good Crime Club production. Business ordi-
nary. Running time, 66 minutes. Played March 9-10. —
Walter Hollowell, Rex Theatre, Mammoth Spring,
Ark. General patronage.
MERRY-GO-ROUND OF 1938: Bert Lahr, Alice
Brady — This is a bad one. Don't pay as much money
for it as they ask. Played March 12-14.— B. B. Hippie,
Bijou Theatre, Pierre, S. D. General patronage.
SMOKE TREE RANGE: Buck Jones— The usual
thing from Buck Jones. Business fair. Running time,
59 minutes. Played March 11-12.— Walter Hollowell,
Rex Theatre, Mammoth Spring, Ark. General patron-
age.
SOME BLONDES ARE DANGEROUS: Noah Beery,
Jr., Dorothea Kent — Double featured and just got by.
If we do not get better B pictures for double feature
we will kill this as a drawing card. — C. L. Niles, Niles
Theatre, Anamosa, Iowa. General patronage.
WESTLAND CASE, THE: Preston Foster, Carol
Hughes — Fairly good. Nothing to write home about.
Biz not so hot. Running time, 62 minutes. Played
March 16-17— Walter Hollowell, Rex Theatre, Mam-
moth Spring, Ark. General patronage.
YOU'RE A SWEETHEART: Alice Faye, George
Murphy — Alice Faye "tops" and is really a sweetheart
in this one. Some very good songs and dance num-
bers. George Murphy always good. This is one you
will not be ashamed of. Running time, 96 minutes.
Played February 8-9. — Miss Alice Simmons, Strand
and Lyric Theatres, Jefferson, Tex. General patron-
age.
Warner Brothers
FIRST LADY: Kay Francis, Preston Foster, Louise
Fazenda — Without a doubt the poorest picture we have
ever played. Four double reels of chatter, chatter.
Nothing ever happens. Louise Fazenda brings a smile
occasionally, if anyone is awake. My father used to
own a large poultry farm and nothing has ever re-
April 9, 1938
minded me of it as much as "First Lady." By all
means, skip it. Running time, 80 minutes. Played
February 23-24.— Richard D. Fisher, Cozy Theatre, Ca-
bool, Mo. Rural and small town patronage.
INVISIBLE MENACE: Boris Karloff, Marie Wilson
— Just another picture that should be on the weak
end of a double bill. Of course, they can't be all
Super Specials, but a few more laughs in this would
have made it better entertainment. — Charles Lee
Hyde, Grand Theatre, Pierre, S. D. General patron-
age.
KID COMES BACK, THE: Wayne Morris, June
Travis — Played it to a grateful Bank Night crowd.
This simple picture with a good plot and a few good
characters was much better conceived and constructed
than the majority of the musical specials I've played
lately. My patrons like a down to earth picture with
action that they can believe and not feel contempt for.
Running time, 62 minutes. — A. E. Eliasen, Rialto Thea-
tre, Paynesville, Minn. Small town and rural patron-
age.
KID COMES BACK, THE: Wayne Morris, June
Travis — Not so good but better than the business.
Wayne is not a star yet and this picture was just an
average attraction. I won't run dual bills, but the
producers are sure making me want to. It classes
along with Gene Autry's in cost of production at a
"Manhattan Merry-Go-Round" price to the exhibitor.
Any small town exhibitor who buys more than 20 per
cent of any major company's product is wrong. —
Charles Lee Hyde, Grand Theatre, Pierre, S. D. Gen-
eral patronage.
LIFE OF EMILE ZOLA: Paul Muni, Gale Sonder-
gaard — Was afraid of this for my small town situation.
Didn't need to be, as I found that even the lower
classes enjoyed it. The picture is well deserving of its
rating as the best picture of 1937. Business was about
an average, although I expected it to be away off.
Running pictures like this raises the standard of your
house. — L. V. Bergtold, Westby Theatre, Westby, Wis.
General patronage.
SWING YOUR LADY: Humphrey Bogart, Louise
Fazenda, Allen Jenkins — Excellent home-spun comedy
with swell hill-billy music. Running time, 73 minutes.
— W. E. McPhee, Strand Theatre, Old Town, Me.
General patronage.
SWING YOUR LADY: Humphrey Bogart, Louise
Fazenda, Nat Pendleton — A hill-billy comedy drama
that is a novelty, and good entertainment every min-
ute. Every member of the cast is excellent, the com-
edy is really funny and musical numbers good. Record-
ing good. Drew very well and pleased. Running time,
75 minutes. Played February 20-22.— Pearl C. Wisch,
Grand Theatre, Mohall, N. D. Small town and rural
patronage.
SWING YOUR LADY: Humphrey Bogart, Frank
McHugh, Louise Fazenda, Weaver Brothers, Elvira
Weaver — Of course, this is a natural for my locality,
" 'way down hyar in the Ozarks." A dandy picture,
too. Weaver Brothers and Elvira very good. Don[t
know how this will go over in other localities, but. if
slapstick comedy is well accepted this will fill the bill
to perfection. Running time, 80 minutes. Played
March 16-17.— Richard D. Fisher, Cozy Theatre, Cabool,
Mo. Rural and small town patronage.
SWING YOUR LADY: Weaver Brothers, Elvira
Weaver, Humphrey Bogart, Louise Fazenda — Weaver
Brothers and Elvira have always been popular down
here. They are the original hill billies and know how
to put it over. We asked Warner Brothers to let us
have this picture three days, spent some extra money
advertising it, and made the old box office ring like
bank night. You can't go wrong on this picture. Its
got everything. Running time, 78 minutes. Played
March 22-24.— Milton L. DuBose, Majestic Theatre,
Cotulla, Texas. General patronage.
THEY WON'T FORGET: Claude Rains, Gloria
Dickson — An entertaining picture that packs a ter-
rific wallop. Did above average business and heard no
complaints, although several people wanted to know
who the actual murderer was. Most of them formed
their own opinion before the picture was half gone.
Running time, 94 minutes. Played March 8. — Richard
D. Fisher, Cozy Theatre, Cabool, Mo. Rural and
small town patronage.
TOVARICH: Claudette Colbert, Charles Boyer, Basil
Rathbone — Perfect acting by sterling stars, but such a
lot of nothing about nothing. Some of the comedy
dragged in and painful, rather than funny. Charles
Boyer talking too fast and with an unintelligible ac-
cent. Those of our patrons who braved the unpro-
nounceable and, to most, unmeaning title, were not
slow to show disappointment. Running time, 98 min-
utes.—P. G. Estee, Estee Theatre, Parker, S. D. Small
town patronage.
TOVARICH: Claudette Colbert, Charles Boyer—
Sophisticated comedy that didn't do so well here. Was
very good in spots but was too long. Running time,
96 minutes. Played March 7-10.— Richard D. Fisher,
Cozy Theatre, Cabool, Mo. Rural and small town
patronage.
TOVARICH: Claudette Colbert, Charles Boyer—
Definitely not a small town picture. Everyone com-
plains of the dialect. The picture itself is very good.
Better listen to reason, Hollywood, if you want to put
these pictures over. Running time, 95 minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town pat-
ronage.
VARSITY SHOW: Dick Powell, Fred Waring and
his Orchestra, Ted Healy — Did very well in my situa-
April 9, 1938
MOTION PICTURE HERALD
49
tion and pleased everyone. Fred Waring and band
and Ted Healy were outstanding. It will hold up in
any spot. Running time, 120 minutes. Played January
2-3.— Richard D. Fisher, Cozy Theatre, Cabool, Mo.
Rural and small town patronage.
VARSITY SHOW: Dick Powell, Fred Waring, Ted
Healy, Rosemary and Priscilla Lane— What this guy
Powell has got I don't know, but he sure has got it.
People went away raving about this picture and came
back the second time to see it, but from a personal
point of view this picture is dull, draggy, etc. The
football formation in last reel pulled the whole show
out of nothing to really something. Running time, 121
minutes. Played March 13-15.— R. W. Crickmore,
Rainbow Theatre, Newport, Wash. General patronage.
Shorts
Columbia
AIR HOSTESS, THE: Color Rhapsodies— A very
good color cartoon. Running time, 10 minutes. — R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
BON BON PARADE: Color Rhapsodies— Excellent
musical colored cartoon. Play it. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. General pat-
ronage.
COMMUNITY SING: No. 5 (2nd Series): One of
the best of this series of shorts. All college songs and
greatly enjoyed. Personally, I like all of the Commu-
nity Sing shorts. Running time, 10 minutes. — Miss
Alice Simmons, Strand and Lyric Theatres, Jefferson,
Tex. General patronage.
DRUG STORE FOLLIES: Roscoe Ates— Excellent
musical with the inimitable stuttering of Roscoe Ates.
Good in any spot. — Harland Rankin, Plaza Theatre,
Tilbury, Ontario, Can. General patronage.
DRUG STORE FOLLIES: Broadway Follies— An
excellent vaudeville reel featuring Roscoe Ates, Caro-
lyn Marsh and others. Very novel setting adds to its
entertainment value. Running time, 10 minutes. — J. A.
Reynolds, Director of Recreation, New Jersey State
Prison, Trenton, N. J. Prison patronage.
FIT TO WIN: Special Sport Thrills— Very good and
very appropriate for spring. Worthwhile. — Harland
Rankin, Plaza Theatre, Tilbury, Ontario, Can. Gen-
eral patronage.
FROM BAD TO WORSE: Charlie Chase— Columbia
has the answers when it comes to comedies. This is
no exception. — Harland Rankin, Plaza Theatre, Tilbury,
Ontario, Can. General patronage.
KRAZY'S NEWSREEL: Krazy Kat Cartoons— Ex-
cellent imitation of the real thing. Let's have more of
these. Don't pass it up. — Harland Rankin, Plaza Thea-
tre, Tilbury, Ontario, Can. General patronage.
ROOFTOP FROLIC: Broadway Follies— Terrible.—
R. W. Crickmore, Rainbow Theatre, Newport, Wash.
General patronage.
SCREEN SNAPSHOTS: No. 11— Good. Will bring
back memories to our older fans. Worth playing. —
Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Can. General patronage.
Educational
ASK UNCLE SOL: Song and Comedy Hits— Ex-
cellent single. Some very good talent in this short.
Cleverly done. Some good laughs, novelty dancing,
etc. Recording good. Running time, 10 minutes. — Pearl
C. Wisch, Grand Theatre, Mohall, N. D. Small town
and rural patronage.
GETTING AN EYEFUL: Two-Reel Comedies— Just
a fair comedy. Will get by on a week night and
that is all. — C. L. Niles, Niles Theatre, Anamosa,
Iowa. General patronage..
HIS OFF DAY: Terry -Toons— An OK black and
white cartoon. — C. L. Niles, Niles Theatre, Anamosa,
Iowa. General patronage.
LOVE GOES WEST: Louise Massey and Western-
ers— One of the best singles we have every played.
Caused much favorable comment. Something a little
different and well done. The recording is excellent.
It is a pleasure to show one like this. Running time,
10 minutes.— Pearl C. Wisch, Grand Theatre, Mohall,
N. D. Small town and rural patronage.
MISS LONELY HEARTS: Song and Comedy Hits—
This is a very entertaining short. Some good talent
introduced in a rather novel way. Recording very
good. Educational shorts are all excellently recorded.
Running time, 10 minutes. — Pearl C. Wisch, Grand
Theatre, Mohall, N. D. Small town and rural patron-
age.
MISS LONELY HEARTS: Song and Comedy Hits
— Fairly good musical. Running time, 10 minutes —
Walter Hollowell, Rex Theatre, Mammoth Spring, Ark.
General patronage.
PLAYBOY NUMBER ONE: Willie Howard— Ter-
rible, as is all of the Howard comedies. We have not
had a good one. Running time, 20 minutes. — Miss
Alice Simmons, Strand and Lyric Theatre, Jefferson,
Tex. General patronage.
FOUR CONTRIBUTORS
ADD NEW REPORTS
From Oregon and Georgia, North
Dakota and Idaho, this week come new
reporters to "What the Picture Did
for Me."
Reporting for the first time are these
showmen :
Robert S. Farrell, Rivoli Amusement
Co., Portland, Ore.
Joe Wright, Cedar Theatre, Cedar-
town, Ga.
Returning to the reporting show-
men after at least a year of absence are
the following:
Pearl C. "Wisch, Grand Theatre, Mohall,
N. D.
Star Theatre, Malad City, Idaho.
Read the reports of these showmen
in the Department columns of this
issue.
WHO'S WHO?: Niela Goodelle, Lee Sullivan— We
have found all the Niela Goodelle two-reel musicals to
be very good. She can really put over a song. Re-
cording very good. Running time, 20 minutes. — Pearl
C. Wisch, Grand Theatre, Mohall, N. D. Small town
and rural patronage.
Metro-Goldwyn-Mayer
CANARY COMES ACROSS, THE: Erik Rhodes,
Virginia Grey — This is not only a credit to Metro and
Erik Rhodes, but it presents a girl who ought to
have real star possibilities. Running time, 21 min-
utes.— H. Wilson Young, Wahoo Theatre, Dubach, La.
Small town and rural patronage.
CANDID CAMERAM ANIACS : Pete Smith Special-
ties— Poor with a capital Poor. Running time, too
long. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
CANNED FISHING: Our Gang— Not as good as
other Our Gang's of recent date. Running time, 10
minutes. — A. E. Eliasen, Rialto Theatre, Paynesville,
Minn. Small town and rural patronage.
CARNIVAL IN PARIS: Musical Comedies— Good
entertainment. Should please all. Running time, 20
minutes. — R. W. Crickmore, Rainbow Theatre, New-
port, Wash. General patronage.
CLEANING HOUSE: Captain and the Kids— This
Katzenjammer Kids cartoon OK. Different and
pleased. — C. L. Niles, Niles Theatre, Anamosa, Iowa.
General patronage.
COUNTY HOSPITAL (Reissue): Laurel and Hardy
— Laurel and Hardy have lost out in our town. So
many walk out when their comedy starts. This one
good if people like them. Running time, 20 minutes. —
Miss Alice Simmons, Strand and Lyric Theatres, Jef-
ferson, Tex. General patronage.
DECATHLON CHAMPION: Peter Smith Special-
ties— The story of Glenn Morris as given on the screen
sounds like a Horatio Alger story, but it is interesting
nevertheless. It shows his trials and tribulations in
mastering the various sports necessary to a Decathlon
Champion and his ultimate success. Worthwhile. Run-
ning time, 10 minutes. — J. A. Reynolds, Director of
Recreation, New Jersey State Prison, Trenton, N. J.
Prison patronage.
GLIMPSES OF AUSTRIA: FitzPatrick Travel
Talks — An excellent colored short and very timely.—
C. L. Niles, Niles Theatre, Anamosa, Iowa. General
patronage.
LIFE IN SOME TOWN, U. S. A.: M-G-M Minia-
tures— A very clever reel and our audiences got quite
a kick out of it and many laughs. — C. L. Niles, Niles
Theatre, Anamosa, Iowa. General patronage.
LITTLE MAESTRO: Tabloid Musical— A good little
short featuring that diminutive comedian, Jerry Ber-
gen. There is a dance team in this that is "tops."
Running time, 11 minutes.— J. A. Reynolds, Director
of Recreation, New Jersey State Prison, Trenton, N. J.
Prison patronage.
MAIL AND FEMALE: Our Gang— Our Gang al-
ways enjoyed by everyone. They have done better than
in_ this one, but it will please okay. Running time, 10
minutes. — Miss Alice Simmons, Strand and Lyric
Theatres, Jefferson, Tex. General patronage.
NATURAL WONDERS OF THE WEST: Fitz-Pat-
rick Travel Talks — Very good short of western beauty.
Running time, 10 minutes. — A. E. Eliasen, Rialto
Theatre, Paynesville, Minn. Small town and rural
patronage.
OUR GANG FOLLIES OF 1938: Musical Comedies
— Very Good. Audience very pleased. Running time,
10 minutes. — Joe Wright, Cedar Theatre, Cedartown,
Ga. Small town patronage.
PACIFIC PARADISE: M-G-M Miniatures— A very
good musical short featuring Cliff Edwards, Harry
Owens' Royal Hawaiian Hotel orchestra and a bevy
of hula-hula girls. Good addition to any program.
Running time, 11 minutes. — J. A. Reynolds, Director
of Recreation, New Jersey State Praison, Trenton, N.
J. Prison patronage.
PERFECT DAY, THE (Reissue): Stan Laurel, Oli-
ver Hardy — A reissue that got the laughs. I thought
it unutterably silly and gave a sigh of relief when
they disappeared from view under the water, but it
seemed to please the customers. They want a laugh
these days. Running time, 20 minutes. — Gladys E. Mc-
Ardle, Owl Theatre, Lebanon, Kan. Small town pat-
ronage.
PIGSKIN PALOOKA: Our Gang— A fine Gang
comedy that was enjoyed by adults and children. Good
any day of the week as this series usually is. Run-
ning time, 10 minutes. — A. J. Inks, Crystal Theatre,
Ligonier, Ind. Small town patronage.
PIPE DREAM: Harman-Ising — An excellent colored
cartoon. The three monkeys come to life. — C. L. Niles,
Niles Theatre, Anamosa, Iowa. General patronage.
STROKE OF GENIUS: Musical Comedies— Another
miniature that pleased. Not out of the ordinary but
OK. — C. L. Niles, Niles Theatre, Anamosa, Iowa. Gen-
eral patronage.
WHAT DO YOU THINK, NO. 2: M-G-M Minia
tures — These reels are different and please. — C. L.
Niles, Niles Theatre, Anamosa, Iowa. General pat-
ronage.
WHAT DO YOU THINK, NO. 3: M-G-M Minia-
tures— Come down off your high horse, Leo. This
series is too highbrow for us in the sticks. It may be
good for class audience, but it is the bunk for the
mases. Running time, nine minutes. — A. J. Inks, Crys-
tal Theatre, Ligonier, Ind. Small town patronage.
WHAT PRICE SAFETY: Crime Doesn't Pay Series
— Another Crime two-reeler that pleased. Good for any
spot. — C. L. Niles, Niles Theatre, Anamosa, Iowa.
General patronage.
Miscellaneous
LOUIS VS. MANN FIGHT PICTURES: Although
this is good, it failed to bring in any extra customers.
— Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Can. General patronage.
Paramount
EDUCATED FISH: Color Classics— Very fine.
Hurrah for Paramount for keeping these subjects about
like they were in the beginning. — Horn & Morgan,
Inc., Star Theatre, Hay Springs, Neb. Small town
patronage.
EDUCATED FISH: Color Classics— One of the poor-
er cartoons put out by Paramount. Color will get it
by. Running time, seven minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
INSTALLMENT COLLECTOR, THE: Fred Allen-
Very poor. Put Allen back on the air and let him
stay here. His subtle wit did not register here. Run-
ning time, eight minutes. — A. J. Inks, Crystal Theatre,
Ligonier, Ind. Small town patronage.
MAGIC ON BROADWAY: Screen Songs— Sorry
that Paramount is getting away from the original
makeup of these subjects. They were grand. Now
they are putting a dance band in to fill up the space
and cutting down on the cartoons. Let's have some of
the old I — Horn & Morgan, Inc., Star Theatre, Hay
Springs, Neb. Small town patronage.
MAGIC ON BROADWAY: Screen Songs— One of
the poorer shorts by Paramount. We cannot com-
plain because with us the entire group of shorts have
shown a decided improvement over the past season.
Running time, eight minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
OH KAY, RHYTHM: Herbie Kay— A swell dance
band number. This boy sure can produce the music.
Let's have some more song and dance soloists and
duos with these dance band reels. — Horn & Morgan,
Inc., Star Theatre, Hay Springs, Neb. Small town
patronage.
OH KAY, RHYTHM: Herbie Kay— Good musical
act with Herbie Kay and his orchestra playing some
good numbers. Running time. 10 minutes. — Miss Alice
Simmons, Strand and Lyric Theatres, Jefferson, Tex.
General patronage.
PARAMOUNT PICTORIAL NO. 4: Again Para-
mount scores with this pictorial. It is interesting and
very diversified. Running time, nine minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
PICKING PETS: Grantland Rice Sportlights (New
{Continued on following page, column 2)
50
MOTION PICTURE HERALD
April 9, 1938
TRUE STORIES FROM ALTEC FILES
{Continued from preceding page)
Series) — One of the finest Grantland Rice subjects we
ever used. In fact, we do not remember using any
single reel in many months with as much human ap-
peal as this one had. — Horn & Morgan, Inc., Star
Theatre, Hay Springs, Neb. Small town patronage.
RIDING THE RAILS: Betty Boop Cartoons— OK
but nothing much to it. Pleased. Running time, six
minutes. — A. E. Eliasen, Rialto Theatre, Paynesville,
Minn. Small town and rural patronage.
RKO Radio
DOWN THE RIBBER: Leon Errol— This is a good
comedy, quite a novel idea, and Errol is very good.
Recording terrible. — Pearl C. Wisch, Grand Theatre,
Mohall, N. D. Small town and rural patronage.
FROZEN AFFAIR, A: Condor Musicales — A very
good piece of entertainment. The ice. skating by these
entertainers is really marvelous. Running time, 11
minutes. — R. W. Crickmore, Rainbow Theatre, New-
port, Wash. General patronage.
WINDWARD WAY: RKO Pathe Sportscope— Good
sailing short. Went over good here by Lake Koronis.
Running time, 10 minutes. — A. E. Eliasen, Rialto Thea-
tre, Paynesville, Minn. Small town and rural patron-
age.
TRUE STORIES FROM ALTEC FILES
SID HOLLAND,
manager of the
Elco Theatre,
Elkhart, Ind.
Finds Obscure
Stoppage Cause;
ELKHART, INDIANA— "It would have to be on
Bank Night, when the house is packed, that
something would have to go wrong," declared
Sid Holland, manager of the Elco Theatre here.
"We had to run on one machine, and the
audience began to get impatient. I got in touch
with our Altec man, D. A. Swanagan, in South
Bend, at 6:25 P.M. He arrived in my theatre at
6:55 P.M.
"After examining the machine, Swanagan
had the show going on two machines within
thirty minutes.
"There were no customers lost."
Altec offers the exhibitor a service supported
by the largest group of technically trained
men of any organization in the field. Altec
services the largest number of theatres, has
the largest number of stock points, and the
largest inventory of emergency parts. Let the
Altec service inspector in your vicinity explain
the advantages of an Altec Service Agreement.
ALTEC SERVICE CORPORATION
250 West 57th St., New York City.
Gentlemen: If Altec can show me why it is in my in-
terest to have Altec Service, I will listen. Have an Altec
service inspector make an appointment to call on me.
NAME
THEATRE
ADDRESS
Twentieth Century-Fox
ADVENTURES OF THE NEWSREEL CAMERA-
MAN SERIES: We like this series very much. Noth-
ing that we play holds the attention of the audience
more than these. They are liked by old and young.
Running time, 10 minutes. — Pearl C. Wisch, Grand
Theatre, Mohall, N. D. Small town and rural patron-
age.
u
niversal
DUMB CLUCK: Oswald Cartoons— A good black
and white cartoon. Play it with double feature. — C.
L. Niles, Niles Theatre, Anamosa, Iowa. General pat-
ronage.
Saves Eve. Show VitaPhone
AIN'T WE GOT FUN: Merrie Melodies— These
Merrie Melodies cartoons are second to Disney. They
should be longer.— R. W. Crickmore, Rainbow Theatre,
Newport, Wash. General patronage.
MY LITTLE BUCKAROO: Merrie Melodies— Swell.
Nice color and tone. Play this. Good cartoon. Run-
ning time, 7 minutes. — A. E. Eliasen, Rialto Theatre,
Paynesville, Minn. Small town and rural patronage.
NEWSBOY'S NOCTURNE: Broadway Brevities—
A very pleasing musical short. Running time, 2 reels.
—Roy W. Adams, Mason Theatre, Mason, Mich.
Small town patronage.
PICTORIAL REVIEW, NO. 5: The best pictorial
that Vitagraph has delivered this season. Ice cream
making was very interesting and also jockey subject.
The fashion revue in color appealed to the women. A
pictorial that was well chosen and enjoyed by all.
Running time, eight minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
RUSS MORGAN AND ORCHESTRA: Melody Mas-
ters— A good band reel featuring "The Merry-Go-
Round Broke Down." — Sammie Jackson, Jackson The-
atre, Flomaton, Ala. General patronage.
SHE WAS AN ACROBAT'S DAUGHTER: Merrie
Melodies — This old Merrie Melody got more laughs
than anything we have run this season. Running time,
2 reels. — Roy W. Adams, Mason Theatre, Mason,
Mich. Small town patronage.
WEDDING YELLS: Ken Murray, Oswald— Ken
Murray and Oswald are very popular and always get
the laughs. This was not up to their standard, but
better than most comedies. Running time, 20 minutes.
—Pearl C. Wisch, Grand Theatre, Mohall, N. D.
Small town and rural patronage.
WEDDING YELLS: Ken Murray, Oswald— Patrons
seemed to enjoy this, so evidently pleased. Running
time, 20 minutes.— A. E. Eliasen, Rialto Theatre,
Paynesville, Minn. Small town rural patronage.
WHAT THE WORLD MAKES: Colortour Adven-
ture— One of the best travel tours Vitagraph has
made. Very appealing to all audiences. Running time,
nine minutes. — A. J. Inks, Crystal Theatre, Ligonier,
Ind. Small town patronage.
Serials
Columbia
CITY
.THAT YOUR THEATRE MAY NEVER BE DARK."
MYSTERIOUS PILOT, THE: Capt. Frank Hawks
— This serial had good story but poor direction. Too
much walking around and turning around slows it up.
Actors just fair. Flying lessons help get it by. — C. L.
Niles, Niles Theatre, Anamosa, Iowa. General patron-
age.
L. DERENE,
manager of the
Terrace Theatre,
New York City
Refunds Saved
by Inspector's
Quick Arrival
NEW YORK CITY—" Something went wrong with
the sound at the beginning of the last feature,"
said L. Derene, manager of the Terrace Theatre,
of the Harry Brandt Circuit, recently. "I put in
an emergency call for the Altec service man at
10:14 P.M., and in exactly thirteen minutes
Inspector Olan W. Hancock was in the lobby.
"The sound had gone entirely dead, and the
patrons had begun demanding passes and re-
funds.
"Seeing Hancock, I announced to the audi-
ence, 'The sound engineer is here, everything
will be all right in a moment.' He found trou-
ble in the main amplifier, and cleared it in-
stantly. Then Hancock informed our usher,
'The show will be ready to start as soon as the
audience is seated.'
"Due to Altec's prompt action, the picture
hit the screen at 10:30, exactly 16 minutes after
I first called; we saved from 250 to 300 refunds."
There is a world of difference between what
the Altec Service Agreement specifically agrees
to perform— and what other service agreements
agree to perform. The Altec Service Inspector
in your vicinity will gladly present a detailed
Analysis of what the Altec agreement means
in SPECIFIC PROTECTION to your equipment.
ALTEC SERVICE CORPORATION
250 West 57th Street, New York City
Gentlemen: Without obligation to myself, I would like
to have an Altec Inspector show me how an Altec
agreement can give my theatre greater protection.
NAME
THEATRE
ADDRESS
CITY
. . .THAT YOUR THEATRE MAY NEVER BE DARK.
April 9, 1938
MOTION
PICTURE HERALD
51
:SMSSMSISSSSS,
MANAGE
<iAn international association of shozvmen meeting zveekly
in MOTION PICTURE HERALD for mutual aid and progress
MIDDLESEX VILLAGE AND TOWN
With the deadline for the first quarter of the 1938 Quig-
ley Awards set for April 16th, a review of the material sub-
mitted shows a decided increase in the number of campaigns
submitted from the smaller spots. This department has always
opined that there is no absolute division that establishes an
idea as completely small or big time. The wealth of ingenious
exploitation angles included in the entries received from the
"middlesex villages" confirms our contention that the big
guys had better look to their laurels.
Theatremen in the lesser communities report activities that
are of necessity practically costless and might well be adopted
by their big-time brother showmen. The day when the alert-
minded small-towner looks to the larger city campaigns for
ideas that he can utilize in his own situation has passed. He
has thrown the kiddie car in the discard and is striking out
on his own.
V V V
DISPLAY ADVERTISING
Held in high regard, according to our readers who have
expressed themselves, are the Round Table newspaper ad lay-
outs reproduced weekly in this section. Members, we are in-
formed, study these ads with interest and profit, and theatre-
men ambitious to turn out ads that click at the boxoffice are
frequently able to overcome composing room limitations with
a high degree of showmanship.
It is the aim and purpose of this department to help men
help themselves and toward that end, we extend an invitation
to ad men in the field to forward samples of their outstand-
ing displays for reproduction in our pages.
V V V
WE GO A-VISITING
A short trek over the bridge to Brooklyn for a visit with the
Frisch and Rinzler-Randforce boys found that circuit a beehive
of activity. First stop was to call on Supervisor Irving Berman
at the new Rainbow Theatre, where we noted with interest the
treatment accorded his lobby displays. Each frame shone with
personality as it put across his messages on coming attractions.
Incidentally, the Rainbow is an atmospheric house and the
latest to be acquired by this fast-growing chain.
From there we stopped to visit with Manager Ed Siegal at
the Alba, who was in the midst of a Flash Gordon cam-
paign, which included an outstanding tiein with the Hayden
Planetarium. Displayed in his lobby was the mechanical version
of the eclipse of the sun, borrowed from the Planetarium with
appropriate card tying in with the serial.
Taken in tow by Mr. Siegal and his wife, we continued on
over to the Commodore where Louie Fishkin holds forth. There
we found the cash customers gazing upon Louie's "Wells
Fargo" display in the form of a miniature frontier depicting
the Batavia Inn, locale of the picture. Toy Indians, cowboys,
horses, guns, saddles and other paraphernalia typical of that
era completed the effective atmospheric flash.
Glad of the opportunity to have chatted with you boys and
look forward to a return engagement.
V V V
THAT MAN'S HERE AGAIN
"S funny thing, but wherever you find Bill Hendricks, you
find trick exploitation. And we have Bill's solemn word that
this one was no gag. During the recent engagement of "A
Slight Case of Murder" at the Warner Downtown Theatre,
Hollywood, a holdup man appeared in the manager's office
and proceeded to do a little cleanup job. A policeman sum-
moned by an usher appeared on the scene and during the
ensuing scuffle shot the thug. As Bill says, it was in such per-
fect timing with the shooting going on on the screen, that the
entire episode passed unnoticed by the audience watching
the picture. And we believe it.
V V V
WHERE-EVER
Recently reported here was the promotion of manager Ben
Cohen, Loew's College Theatre, New Haven, to Loew's MGM
house in Calcutta, India. Before shoving off for foreign lands,
the last "duty" of this enterprising theatreman was to pay a
visit to Round Table headquarters. With the earnest entreaty
that his mailing address for Motion Picture Herald be changed
to insure its presence coincident with his arrival, Ben assured
us he'd feel at home with an old friend by his side.
GERTRUDE MERRIAM
Associate Editor
52 MOTION
Described elsewhere in the Round Table section are
complete details on O. F. Sullivan's "Boy of the Streets"
campaign at the Civic Theatre, Wichita, Kansas. At-
tractive lobby and front with huge cutouts of Jackie
Cooper were employed in addition to a smash newspaper
and exploitation campaign.
PICTURE HERALD April 9, 1938
Round Table
In Pictures
Created by Manager Maurice K. Gable, Warner's Boyd Theatre, Phila-
delphia, is the lobby display designed for "The Girl of the Golden West."
Through the courtesy of the MGM Studios, Gable secured 50 special
stills that were taken before and during the actual filming of the pic-
ture. Having to do with everything from story presentation down
through the editing, these pictures proved interesting to patrons.
Above is night shot of the front of the new Odeon Theatre in Leices-
ter Square, London. The opening production show was Alexander Korda's
first technicolor picture, "The Divorce of Lady X," which ran for four
weeks. Note tremendous illuminated signs.
To left is four by seven foot cutout standee of Mickey Mouse used by
Milan Todorov, assistant to Charlie Bierbauer at the Colonial, Allentown,
Pa. Display is used in lobby ahead of engagement and moved out front
when attraction is current.
Arranged by Bob De Haven, Princess, Bloomington, hid., for
"Sally, Irene and Mary" was giant congratulatory postcard sent by
members of the Kappa Kappa Gamma girls to Marjorie Weaver,
sorority sister appearing in the film.
Admitted that it's not every theatre that is named the "Bruin,"
so the gag is not applicable to all houses, but here's how Dave
Martin, assisted by George Bierdemann, exploited the opening of
their Fox Bruin in Los Angeles. Bruin pictured is nine feet and
sits on an eight foot high-chair, copy on card inviting patrons to
call friends.
Novel lobby display was created by M & P Theatres advertis-
ing head, Harry Browning, for use at the Metropolitan Theatre
in Boston, in connection with the opening engagement of
"Jezebel." Set up a week in advance, display included full page
breaks for the picture from Time, Life and the Redbook maga-
zines.
Latest dance craze, "Doin' the Dopey" inspired by "Snow
White" was featured as shown above by Johnny Hamp and his
orchestra at the Hotel Book-Cadillac in Detroit. Hamp enlisted
University students to demonstrate the dance.
For the reissue of "King Kong" at the Capitol Theatre, Dallas,
Tex., Louie Charninsky came through with one of his usual eye-
arresting fronts. Below giant cutouts were scene stills and that is
Louie standing at left of display.
54
MOTION PICTURE HERALD
April 9, 1938
QUICK REPORTS FROM THE FIELD
Theatre Opening
Various were the contests used by Bill
G. Serrao in connection with the opening
of the Avenue Theatre, Brackenridge,
Pa. Weeks ahead, patrons were invited
through newspaper stories to submit
names for the new house, cash prizes go-
ing to winners. When the name was
finally chosen, Serrao continued the con-
test by inviting those who had submitted
entries to write essays for tickets on why
they chose a particular name.
Stories were run daily, building up in-
terest in the theatre with construction de-
tails, bicycle parade was held opening day
and merchants came through with con-
gratulatory double truck.
Silver Skates Trophy
Through promotion worked out by
Jack Granara, RKO Keith Memorial
Theatre, Boston, tieup was effected be-
tween the Boston Evening American-Sun-
day Advertiser Skates Derby and Sonja
Henie. Star wired sports editor of paper
proffering congratulations to the paper
for sponsoring the derby and offered a
special prize for the best girl intermedi-
ate figure skater.
Papers carried stories on the promotion
together with art work, trophy was on
display in lobby during event and later
presented to winner at the carnival.
Radio Slants
Cashing in on the personal appear-
ances of Dick Powell at the Cleveland
Auto Show, Manager Ed Miller and
Press Agent Manny Pearlstein for that
date at Warner's Hippodrome covered the
Public Hall, where the show was held,
with four huge displays. Ten thousand
photographs of Powell with special im-
print thereon were distributed in addition
to practically all newspaper interviews
having some reference to the new picture.
Four days ahead of opening special
"Hollywood Hotel" radio program was
covered with an announcement regarding
the opening, plug was given gratis as
part of an extensive tieup with WGAR.
Another radio hookup was with local
drug chain who gave the picture daily
announcements on their one hour show
over WHK.
Newspapers cooperated with abundant
art work, stories on Powell and Benny
Goodman and five and tens distributed
imprinted star photos.
FIRST QUARTER
DEADLINE SOON!
The First Quarter in the 1938
Quigley Awards Competitions ended
on March 31st.
Your material, in order to be
eligible to enter the Competitions
for this First Quarter must be in our
offices no later than April 16th. This
will give you ample time in which to
clean up any odds and ends in your
entries before submitting them for
judging purposes.
Address your campaigns to Quig-
ley Awards Committee, Managers'
Round Table, Motion Picture Herald,
Rockefeller Center, New York City.
Remember, your entries must be in
this office no later than April 16th!
House Staff Aids
James Stiles, Grand Theatre, Perth,
Australia, to publicize opening of his
"Plainsman" date offered staff cash prizes
for the best adopted suggestions, thus in-
suring complete cooperation of his house
members. Entire lobby was dressed with
displays calling attention to the opening,
special matinee was held for children from
local orphanage, tieup arranged to convey
the kiddies in bannered busses and open-
ing day parade was held. Stiles also tied
in with local movie ball, sending eight
girls and boys over dressed in "Plains-
man" attire, newspapers covered event and
bannered fleet of cabs covered streets.
Playing a "Pop-Eye" short on the same
bill, the theatreman offered prizes to kids
submitting best "Pop-Eye" rhymes ; prize
also was awarded to person wearing most
novel costume at masquerade party, man
dressed as Sinbad taking down top hon-
ors. Another contest successfully engi-
neered was for kiddies in which the the-
atre offered prizes for the best Pop-Eye
wool dolls submitted.
Quick Thinking
Loew officials are congratulating Wil-
liam Frank, assistant manager of the
Oriental Theatre, Brooklyn, on his pres-
ence of mind in averting a fire at the the-
atre one night recently. With the lobby
crowded, Frank noticed the artificial
flowers in a vase had caught fire from
a pipe emptied by a patron. Quickly
extinguishing the blaze, the alert em-
ployee restored order while the public
merrily continued dropping their shekels
at the boxoffice window.
' 'Apple ' ' Festival
For the thirteenth consecutive year,
City Manager Frank Boucher, Strand
Theatre, Altoona, has been appointed Di-
rector of the Press Relations in connec-
tion with the Apple Blossom Festival to
be held the latter part of April in Win-
chester, Va. Tom Baldridge, Capitol,
Winchester, will be Director General of
this year's festival and William B. Rives
acts as assistant to Boucher. For the
first time since its inception, theatrical
people are at the head of the Festival and
real showmanship will be applied.
Magazine Tieup
As part of Frank Shaffer's "True Con-
fessions" campaign at the Virginia The-
atre, Harrisonburg, Va., 30,000 miniature
copies of the True Confessions magazine
with photo of Lombard on the cover were
distributed to patrons three days ahead of
opening. Theatre and dates were im-
printed on inside cover and entire county
was canvassed with these booklets. Co-
operating news dealer also placed photos
of the star in magazines and planted win-
dow cards prominently.
Sample stills were secured from Mod-
ern Merchandising Bureau and used for
window displays and at theatre, showing
Carole Lombard and Una Merkel in hats
and gowns worn in the picture.
For "Man in the Barn," Shaffer mailed
letters to all college and high school teach-
ers stressing the historical fate of John
Wilkes Booth as depicted in the opus.
Personal Appearance
Morris Rosenthal, Majestic Theatre,
Bridgeport, Conn, garnered some extra
publicity on his "I Met My Love Again"
date, when Louise Piatt, appearing in the
picture, made a personal appearance on
his stage. Reception was held for the
press at leading hotel and star was in-
terviewed over WICC, papers came
through with art work and stories in ad-
dition to Morris writing the event up in
his "Star Dust" column conducted in
local paper.
Times Star ran a two-day contest on
"How I Met My Love" with prizes go-
ing to those submitting best replies, win-
ners names were published in cooperating
paper following week together with their
entries. Co-op page was run, "what
manner of woman" heralds were distrib-
uted and all women's organizations were
called day ahead advising them of the
New England premiere.
April 9, 1938 MANAGERS' ROUND TABLE 55
THEATREMAN CONDUCTS COOKING
CLASS ON PARAMOUNT STAGE
GOETZ PRESENTS COOKING CLASS MEMBER WITH GIFT BASKET
Well -Known Home Economist
Operates School; Patrons
Pay Regular Admissions
Reported as proving highly successful for
Manager Joe Goetz, RKO Paramount The-
atre, Cincinnati, and clicking mightily is
promotional slant running currently on Fri-
day afternoons in the form of a cooking
school, which Goetz has tied up with the
"Pay'n Takit" chain of grocery stores, a
subsidiary organization of the Kroker Gro-
cery and Bakery Company, whose head-
quarters are in Cincinnati.
Unlike other schools of this kind, it is
not free. On the contrary, the school is con-
ducted in connection with the regular pro-
gram at the standard scale of matinee prices.
Jean Allen, home economist of the Kroger
Co., and a food authority of national repu-
tation, is in charge. She conducts the classes
and operates a practical kitchen, with all
modern appliances, on the stage, where vari-
ous menus are prepared in many ways, each
accompanied with detailed explanation,
pamphlets, etc. Twenty-five baskets of food,
each with an estimated value of $4, are given
as "door prizes" each week, in addition to
distribution of the food that is prepared on
the stage. The school is to run six weeks.
At the end of that time an electric refrig-
erator and other electrical household prod-
ucts of comparative value will be given away
to holders of tickets distributed with the
admissions. Moreover, a series of appetizing
menus, specially prepared in printed form
by Miss Allen are given each patron for trial
at home. These menus contain a coupon,
good for a 10-cent reduction on certain
articles purchased from any store in the
grocery chain during the particular week.
Merchant Plugs School
The "Pay'n Takit" Co. run large news-
paper display advertisements on the school,
and it also is good for an abundance of white
space as publicity by the Cincinnati dailies.
Additional plugs are provided by large
placards spotted on the outside and inside of
all cooperating merchants' stores, while
each package that goes out contains a neatly
printed invitation.
The schools only have been in operation
three weeks. Manager reports attendance
was tripled at the first school and since
that time it has caused overflow audiences,
with several hundred turned away. Shown
at right is Manager Goetz surrounded by
baskets and one of the cooking school's
pupils.
Incidentally, Goetz, who organized the Cin-
cinnati Bookers' Club three years ago, recent-
ly was reelected president of that organiza-
tion for the third time. The club, composed of
bookers from all of the Cincinnati exchanges,
has for its purpose the promotion of good-
will among the members, the discussion of
ways and means to improve booking and the
exchange of ideas on the many subjects re-
lated to the business. It is purely social in
character and designed to eliminate any
jealousy, envy or enmity. It is believed to
be the only club of its kind in the country.
"Ranger" Gets Complete
Coverage in Loew Houses
Perry Spencer and Eddie Dowden of the
Loew's Theatres home office publicity de-
partment went to town in exploiting "The
Lone Ranger" when it played the Loew's
theatre greater New York circuit of sixty
houses.
Five special announcements were secured
over the chain on regular broadcasts of the
"Lone Ranger" every Monday, Wednesday
and Thursday nights. 150 special six foot lob-
by displays were promoted from the Gordon
Baking Company plugging the serial, and
autographed photos were given away to
kiddies attending opening episode. 250,000
color contest heralds were used at the schools
for the kiddies to color, for which "Lone
Ranger" sweaters, and pen and pencil sets
were awarded. The fleet of 200 trucks of
Silver Cup Bread Company, covering all
Greater New York, were bannered with
attractive three color selling copy, including
theatres and play dates.
Parades Featured
Special parades and contests were held in
various theatres with kids dressed in cowboy
and Indian costumes. Attractive promoted
prizes were offered for the best dressed_
kiddie. "Lone Ranger" street ballyhoo men
and trick rope cowboys were used for the
entertainment of the children at several
matinees.
RKO Founds Round Table
Club in Holland Office
The Dutch branch office of RKO Radio
Films has founded a Round Table club.
Every exhibitor there having a contract with
RKO is joining the membership and each
member is expected to send his exploitation
campaigns executed for RKO pictures to the
managing board of the club of which Mr.
Max Westebbe, manager of RKO, is presi-
dent. Mr. A. de Hoop, director of the Dutch
Motion Picture Federation, Mr. Max Tak,
well-known publicist and broadcasting offi-
cial and Mr. Hans Cohen-Barnstign, mana-
ger of the City Theatre in Utrecht are also
on the board.
Best campaigns receive an award, whereas
the best campaign of the year will be
awarded with a money prize. Special room
in the RKO office has been reserved for
members and the Dutch newspaper men will
regularly publish results. The club has been
founded to promote the winning of the Ned
Depinet drive.
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56 MOTION PICTURE HERALD
SHOWMEN'S LOBBY LAFFS
This cartoon was
created by Round
Table Cartoonist
Milt Rosenfeld.
He: Those shouts from the back are for you to remove your hat, my dear!
Cooking School Tieup
Effected by Shannon
A no-cost cooking school tieup has been
arranged by Manager Chuck Shannon, Bel-
mar Theatre, Pittsburgh, with local mer-
chant. Conducted from his stage, entirely
gratis, the theatreman has promoted valu-
able prizes for giveaway, all cooperating
merchants plugging the school in their ads.
For "Stage Door," Chuck tricked up his
outside lobby doors to appear as entrance to
star's dressing rooms. Each door bore the
name of one of the stars in the picture, desig-
nating their respective dressing rooms.
While for "Navy Blue and Gold," Shannon
used a display board on which was planted
a special one-sheet on which the "Join the
Navy and See the World" slogan was re-
versed to read "Join the World and See"
followed by picture title.
"Let's Hear From You!"
Bendslev Publishes
Own Newspaper
Since the Community Playhouse, Welles-
ley Hills, Mass., opened its doors, sixteen
years ago, managing director Adolph Bend-
slev reports having used various types of
house organs, and during that period has
developed a mailing list of better than 3,000,
all requested and regularly checked. Six
months ago this theatreman started the
Community Playhouse News, handling
everything except the actual printing and
mailing, from the theatre. Maintained as
a weekly, running ten pages, the paper car-
ries Hollywood news, brief biographies of
stars, reviews on forthcoming pictures.
Charging one dollar per inch for ads,
Bendslev has turned over the selling of the
advertising to cooperating printer and is
now concerned only with the editing.
Cooper Addresses Wichita
Audience from Hollywood
O. F. Sullivan, manager of the Civic
Theatre, Wichita, Kansas, for "Boy of the
Streets," put over a reported first-time gag
that created considerable interest. By spe-
cial arrangement with Monogram and
Southwest Bell Telephone Company, hook-
up was made enabling Jackie Cooper to ad-
dress a Sunday matinee audience from Hol-
lywood. Tieup rated a two-column picture
of Cooper and story break on front page of
the Wichita Eagle.
Newspaper contest was also planted with
that paper, with passes offered to readers
who could identify roles played by Jackie
in other films. Photos, in character, accom-
panied the announcement. Large four-
column ad, several two-column and teaser
ads broke in local dailies in advance and
during engagement.
Photo of Sullivan's front may be found
in the Round Table picture section.
"Let's Hear From You!"
There's Gold In
Them Thar Hills
Tieup was effected by Dewey Mousson,
Knickerbocker Theatre, Nashville, Tenn.,
for "Gold Is Where You Find It" with
local jeweler, who, gratis, furnished the the-
atreman with 1,000 boxes, each containing
gold-bronzed pieces of white chalk packed in
cotton batting. Each day girl would cover
downtown area dropping these boxes as she
circulated throughout the various stores.
Guest tickets were awarded those presenting
the boxes intact to the theatre, pass good
only on day when found. Cooperating mer-
chant's name was printed on the box and
from all accounts the gag created plenty of
word-of-mouth advertising.
April 9 , 19 3 8 J
Quigley Awards
Information
At a Qlance
Awards will be made quarterly; that is,
your material will be judged on a basis
of three-month periods. You "start from
scratch" every three months. Quarterly
competitions run: WINTER: Jan. I-March
31: SPRING: April l-June 30; SUMMER:
July I -Sept. 30; FALL: Oct. I -Dec. 31.
V
There are five different classifications
under which you are eligible: "A", cities
of 250,000 or over; "B", cities of 100,000 1
to 250,000; "C", cities of 25,000 to
100,000; "D", cities under 25,000; "E",
suburban or subsequent runs.
v
Silver Plaques will be awarded to each
entry voted best in the above five classi-
fications. An additional citation will be
voted for the best entry selected as best
from among these five winners, regardless I
of classification.
Citation of Merit Sheepskin Certificates
will be awarded for the runner-up in each
classification. First and Honorable Men-
tion Sheepskins will also be voted entries
not awarded plaques of Citations of Merit,
but deemed worthy of recognition.
v
Every contribution from the field to
Managers' Round Table that has to do with
Advertising, Exploitation or Publicity in the
theatre during each three-month period
will be considered in determining the
Quarterly Awards.
y
Complete campaigns are not necessary,
although they are desirable.
y
Institutional campaigns such as anni-
versaries, festivals, new theatre openings,
new season drives, kiddies' clubs, civic tie-
ups, etc., will also be eligible for recog- I
nition.
v
Selections by the Judging Committee
will be based upon an entrant's efforts dur-
ing the three-month competition and not
upon any one single picture campaign, as
heretofore.
The Quigley Annual Awards will be con-
tinued in 1938, the winners to be chosen
from among entrants earning the highest
ratings in the year's four quarterly Com-
petitions.
V .i
It is important and of vital interest to |
you that you keep sending material from
week to week or such time as you have ac-
tivities ready, since these Awards are based
upon the most consistent efforts of entrants j
over the entire three-month period. In other
words, each man may submit as many cam-
paigns and material of any sort as he cares
to during each Quarterly Competition. j]
April 9, 1938
MANAGERS' ROUND TABLE
57
MEET UP WITH SOME MEMBERS
F. J. Bartholomay
(above)
Winter Garden Theatre
Tamestown, N. Y.
Wm. W. Birchfield
Best Theatre
Kanawha City. W. Va.
Elwood E. Blanc
Mozart Theatre
Canton, Ohio
William B. Busay
Assistant Manager
Princess Theatre
Montreal. Canada
Moon Corker
(below)
Palace Theatre
Athens, Ga.
Henry Dannenberg
West End Theatre
New York City
Ray C. Fahrenholz
Assistant Manager
Haven Theatre
Olean, N. Y.
George J. Flicker
Terminal Theatre
Upper Darby, Pa.
George Georgopulos
(above)
Venus Theatre
Brooklyn, N. Y.
Joe Goetz
RKO Paramount Theatre
Cincinnati, Ohio
H. E. Harrington
New Theatre
Hope, Ark.
Bill Headstream, Jr.
Melba Theatre
Batesville, Ark.
Robert Heekin
(below)
Florida Theatre
Jacksonville, Fla.
John Kniseley
Advertising Manager
University Theatre
Norman, Okla.
Albert Laile, Sr.
Park Theatre
Cincinnati, Ohio
Galon R. Miller
Eagles Theatre
Wabash, Ind.
Eugene Mock
(above)
Lowe Theatre
Sterling, Kans.
Marshall Rooks
Texas Theatre
Troup, Texas
P. G. SCHOONMAKER
Wilson Theatre
Tyrone, Pa.
William M. Scruggs
(below)
West End Theatre
Atlanta, Ga.
J. Maddry Wallace
Wake Theatre
Raleigh, N. C.
Jack A. Warren
Publicist
Pix Theatre
Cleveland, Okla.
Peck Westmoreland
Publicist
Chief Theatre
Gallup, N. M.
Orville Rennie
City Manager
Rivoli Theatre
Hastings, Neb.
58
MOTION PICTURE HERALD
April 9 , 1938
YOU ARE INVITED TO JOIN UP
ROY ROBBINS
manages the Karlton Theatre, Philadelphia,
Pa., for Warner Brothers. Robbins started
as usher at the Fox Michigan Theatre, in
Detroit, then went to Philadelphia, starting
as usher at the Boyd, and after a period at
other Warner houses was assigned as chief
of service at the Stanley. At that post Roy
remained until he was promoted to assistant
and then transferred as manager to his
present spot.
V
HENRY DANNENBERG
is at the West End Theatre, New York
City, and certainly close enough to Round
Table headquarters to be sure to drop in
on his next day off and get personally ac-
quainted. Dannenberg started as doorman
at the Brooklyn Paramount and went from
there to Loew's 175th Street. For a brief
time, this theatreman left showbusiness, but
the lure was too great, and we find him
back again at the Prospect Theatre, Bronx,
as chief usher, then assistant and finally
manager of that house until he was trans-
ferred to the West End.
V
EUGENE P. MOCK
is located at the Lowe Theatre, Sterling,
Kan., doing the advertising for the Lowe-
Star Theatre circuit. Gene has worked in
Las Vegas, New Mexico, joined the army
for three years and on being discharged held
a position as displayman for eight years
with Montgomery- Ward, but later reentered
showbusiness with his present circuit.
V
ALBERT LAILE, SR.
now manages the Park Theatre in Cincin-
nati, Ohio, for Associated Theatres Circuit.
Laile for 16 years worked in film exchanges
there for both Metro-Goldwyn-Mayer and
Paramount. For the past 12 years Laile has
been at the Park, from which spot we expect
to hear from him shortly.
V
JACK A. WARREN
joined the Round Table as assistant man-
ager of the Sooner, Varsity and University
Theatres, working for our good friend Lew
Chatham. However, before we had a chance
to welcome him formally on this page he
resigned to enter the exhibition business
for himself with V. A. Buddy Walker at
Cleveland, Okla., operating the new Pix
Theatre.
V
MOON CORKER
is no stranger to our section having already
reported his activities which we have run
from time to time. Moon manages the
Palace Theatre in Athens, Ga., for Lucas
and Jenkins and started at the Tenth Street
Theatre, Atlanta, as assistant manager.
After a short time, Corker was promoted to
manager of that house and was then trans-
ferred to Macon to manage the Capitol for
three months until the Cascade was com-
pleted in 1935. Corker managed that house
until June of 1937 when he was transferred
to Athens as city manager in charge of the
Palace, Georgia, Strand Theatres there and
the Strand in Elberton, Ga.
MARDEE, on Monday, March 28, to
Mr. and Mrs. E. V. Dinerman. Little
girl was born at the Good Samaritan
Hospital. Proud daddy is regional di-
rector of advertising and publicity of
RKO Midivest, in Cincinnati.
JOHN KNISELEY
is the assistant manager of the University
Theatre, Norman, Okla. John started work-
ing for Lew Chatham when he left school,
in the capacity of relief usher, advancing to
relief doorman, doorman and then advertis-
ing manager and office manager and treas-
urer of the three houses there until his re-
cent promotion. Well, Kniseley, all we can
say is that we'll be sorely disappointed if
between you and Chatham, Norman isn't
well represented in our pages.
Birthday
Greetings
Jack Alger
W. M. Allison
Merle R. Blair
R. Speed Borst
A. M. Bowyer
William Briemann
Walter C. Carroll
T. C. Clement
Loren S. Cooper
Wililam E. Cooper
Robert Corbin
Fred G. Doney
Doty Elmore
Walter Fleck
P. J. Freedman
Andrew Gibson
Sam Gilman
Phil Godel
Bob Goodfried
H. E. Harrington
Nathan Hoffman
Victor E. Hudson
J. T. Hughes
Joseph Isaac
Jack Jonannson
Joe Kannon
Magan Kheta
Arthur Leatherman
Bernal Lewis
George C. Lewis
Harry L. Levine
Kenneth Lund
Joe McDonald
Tom F. McDonald
J. E. McKinstry
F. H. Macomber
John S. MacNeill
William J. Mahon
E. H. Maritsky
James Martin
George J. Nealeans
Frank S. Nugent
Pierce O'Donnell
Willis Parady
Pearce Parkhurst
Kenneth B. Parker
Richard Phillips
Joseph G. Polak
Oliver Prickett
Jack Purves
Herbert Ram
Frank Schellinger
Milton Schosberg
Howard Schuessler
Howard Schuster
William M. Scruggs
Frank Shaffer
Max Silverwatch
Arden Strang
Walter Stevens
Robert Sullivan
J. V. Tamblingson
R. K. Vanderburgh
Donald J. Visgar
Al Wagner
Laurie Webb
Ben Weshner
Maxwell Weinberg
Mrs. D. B. White
Harry M. Yudin
GALON R. MILLER
is the house manager of the Eagles and
Colonial Theatres in Wabash, Ind. He be-
gan his career as an operator with road
shows but withdrew from showbusiness to
study medicine. However, after a year in
medical school he decided his operating el-
forts were better suited in theatrics and so
bought his own show. Within a year he
sold the show, again left this field but after
remaining away from the theatre for two
years accepted his present position.
V
JACK A. CUSTER
who now manages the Custer Theatre in
Charleston, W. Va., was only 12 years old
at the time he started to work at the Ohio
Theatre in Athens, Ohio, where he remained
for seven years. He then went to Fastaria
and Bucyrus as assistant manager for
Schines. His next post was in Lexington,
Ky., at the Ben Ali and he then did a broad
jump to Hollywood. After a one year stay
on the Coast he retraced his steps to Co-
lumbus and we now find him doing a swell
job in Charleston.
V
RAY O. MONZINGO
did double duty back in 1928 when he inter-
spaced his school hours with work at the
Midland Theatre in Hutchinson, Kans.
Starting at the bottom by ushering, putting
up advertising, changing signs on the mar-
quee, working in the art shop as well as
acting as doorman, he found himself in 1936
on the managerial rung at the Strand Thea-
tre in the same city. A few months later
he became manager of the Fox there and
proudly announces it is only six years old,
has 1,400 seats and is one of the best
equipped houses in Kansas. Well, then, Ray,
do your announcing often and loudly.
V
BEN W. ALLEN
claims he started show business in 1930 in
Raleigh, N. C. Two years later he be-
came manager of the State Theatre, Greens-
boro, and after a short while was shifte'd to
the new Forsyth house, in the same capacity,
in Winston-Salem. It will be mighty nice
hearing from Ben and we hope it is not at
too infrequent intervals.
V
HAROLD GROTT
who manages the Metropolitan Theatre,
Baltimore, Md., states his official contact
with theatre work began in 1933 as a relief
usher and errand boy but it wasn't long be-
fore he was employed as a full-time usher
and then promoted to doorman. In 1936
he received a managerial post at the Rialto
and a year later was changed to his present
theatre, the Met. Let's hear from vou soon,
Harold.
V
RALPH E. WALLACE
is in Kansas City, Mo., managing the Glad-
stone Theatre for the Fox Midwest Thea-
tres. This is Wallace's first managerial job
and he out there in K. C. where we have
many active Round Tablers. How about
starting a little lively competition, Ralph,
and keep us posted on how you are putting
over your exploitation slants at the Glad-
stone ?
April 9, 193 8
MOTION PICTURE HERALD
59
THE RELEASE CHART
Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release
later than the date of this issue are listed under "Coming Attractions." Letter in parentheses after title denotes audience classi-
fication of production: (A) Adult, (G) General. Numerals following audience classification are production numbers. Dagger symbol
indicates picture is of the 1937-38 season.
COLUMBIA
Running Tims
Title Star Rel. Date Minutes Reviewed
All American Sweetheart (G) . .Seott-Colton-Patrlcla Farr Nov. 30,'37t 62. Dee. 25,'37
Awful Truth, The (G) Irene Dunne-Cary Grant Oct. 2l.'37t- . . .92. Oct. 9,'S7
(Exploitation: Dee. 4,'37, p. 76; Dec. 18. '37. p. 65; Jan. 8738, p. 82; Jan. 29, '38, pp. 83,
84, 86; Feb. 5, '38, p. 84; Apr. 2, '38, p. 60.)
Cattle Raiders Chas. Starrett-lris Meredith Feb. I2,'38t
Counsel for Crime (G) Otto Kruger- Jacqueline Wells Sept. I4.'37t 62. Oct 23,'37
Criminals of the Air (G) Rosalind Keith-Chas. Quigley Apr. 30, '37 61. Nov. 6,'37
Dangerous Adventure, A Don Terry-Rosalind Keith Aug. I ,'37 59
Devil Is Driving, The (G) Richard Dlx-Joan Perry June 25,*37 68. July 24,'S7
(Exploitation: Aug. 21, '37, p. 78; Sept. 1 1, '37, p. 84; Oct. 30/37, pp. 84, 87; Dee. I8,'37,
p. 66; Jan. 29.'38, p. 84.)
Fight to the Finish, A Don Terry-Rosalind Keith June 30/37 59
(See "Taxi War," "In the Cutting Room," May I, '37.)
Frame Up, The Paul Kelly-Jacqueline Wells May I, '37 59
(See "Right Guy," "la the Cutting Room," May I, '37.)
Game That Kills, The Chas. Qulgley-Rlta Hayworth Sept. 2l,'37t 56
Girls Can Play Chas. Qulgley-Jacquellno Wells.. June 2 1, '37 60
Headln' East (G) Buek Jones- Ruth Coleman Dee. I3,'37t 67. Nov. 27/37
Heroes of the Alamo Lane Chandler-Earl Hodglns Feb. I7,'38t 75
Hollywood Round-up (G) Buek Jones-Helen Twelvetrees Nov. I6,'37t 64. Oct. 23/37
I'll Take Romance (G) Grace Moore-M. Douglas Dee. 25,'37t 85. Dee. 23/37
(Exploitation: Mar. 12/38, p. 64.)
I Promise to Pay (G) Leo Carrillo-Chester Morris Apr. 21/37 65. Feb. 27/87
(Exploitation: Apr. 3/37, p. 64.)
It Can't Last Forever (G) Betty Furness-Ralph Bellamy. .. .July 15/37 68. Aug. 14/37
It Happened In Hollywood Richard Dix-Fay Wray Sept. 7/37 1.. . 67
(See "Once a Hero," "In the Cutting Room," Apr. 17/37.)
It's All Yours (G) Francis Lederer-M. Carroll Sept. 1/37 80. Aug. 7/37
(Exploitation: Nov. 13/37, p. 62.)
League of Frightened Men (G). Walter Connolly-Irene Hervey.. ..May 25/37 65. July 24/37
Life Begins with Love (G) Jean Parker-D. Montgomery Oet. 7/37t. . . .68. Oct. 9/37
Little Miss Roughneck Edith Fellows-Leo Carrlllo Feb. 23/38t 64
(See "In the Cutting Room," Dec. 4/37.)
Lone Wolf In Paris Francis Lederer- Frances Drake. ..Mar. 24/38t....67
Lost HorlZM (A) Ronald Colman-Jane Wyatt Sept l/37t. . . 1 18. Feb. 27/37
(Exploitation: Sept. 5/36, p. 75; Mar. 6/37, p. 89; May 22/37, p. 92; July 31/37, p. 80;
Aug. 28/37, pp. 96, 100; Oct 30/37, pp. 84, 97; Nov. 20/37. p. 94; Deo. 25/37, p. 58;
Feb. 5/38. p. 82.)
Making the Headlines (G) Jack Holt-Beverly Roberts Mar. 1 0/38 1.. ..66. Jan. 8/38
(Reviewed under the title, "The House of Mystery.")
Motor Madness Rosalind Keith-Allen Brook Apr. 5/37 62
(See "Speed Mad," "In the Cutting Room," Feb. 20/37.)
No Time to Marry (G) Mary Astor-Rlchard Arlen Jan. I0/38T 64. Mar. 5/38
Murder In Greenwich Village
(G) Fay Wray-Rlchard Arlen Oet. I6,'37t 68. Nov. 8/37
Old Wyoming Trail, The Charles 6tarrett- Barbara Weeks.. Nov. 6/37t....56
One Man Justice Charles Starrett- Barbara Weeks. .July 1/37 59
Outlaw: of the Orient Jack Holt-Mae Clarke Aug. 20/37 61
Outlaws of the Prairie Charles Starrett- Donald Grayson .. Dee. 3l/37t 58
Paid to Dance Don Terry- Jacqueline Wells Nov. 4/S7T 58
Penitentiary (A) Walter Connolly-Jean Parker Jan. I7,'S8t 79. Feb. 5/38
(Exploitation: Feb. 26/38, p. 72; Mar. 5/38, p. 58; Apr. 2,'38, p. 56.)
Rangers Step In, The Bob Allen-Eleanor Stewart Aug. 8/37 58
Reckless Ranger Bob Allen-Louise Small May 30/37 56
Roaring Timber (G) Jack Holt-Grace Bradley July 4/37 65. Aug. 28/37
Rolling Caravans Jaek Luden- Eleanor Stewart Mar. 7,'38t. . . .55
Shadow, The (G) Chas. Qulgley-Rlta Hayworth Dee. 9,'37t 59. Dee. 4/37
She Married an Artist (A) John Boles-Lull Deste Nov. 25/37t 78. Mar. 5/38
Speed to Spare Dorothy Wllson-Chas. Quigley. ... May 4/37 60
(See "Racing Luck," "In the Cutting Room," Feb. 13/37.)
Squadron of Honor Don Terry-Mary Russell Jan. 20/38t. . . 55
(See "The American Legion," "In the Cutting Room," Nov. 6/37.)
Start Cheering (G) Jimmy Durante-Joan Perry Mar. 3,'38t 79. Feb. 5/38
Thunder In the City (G) Edw. G. Robinson-Lull Deste Apr. 25/37 76. Feb. 13/37
Trapped by G-Men (G) Jaek Holt-Wynne Gibson Oct. 27/37f 65. Nov. 13/37
Two Fisted Sheriff Charles Starrett- Barbara Weeks.. June 15/37 59
Two Gun Law Charles Starrett-Peggy Stratford . .Apr. 7/37 56
Under Suspicion (G) Jaek Holt-Kath. DeMllle Dec. 16/37t 67. Nov. 20/37
Venus Makes Trouble James Dunn-Patricia Ellis May 14/37 58...
(See "In the Cutting Room," Apr. 3/37.)
When G-Men Step In (G) Don Terry-Jacqueline Wells Mar. 3I/38T. . . .61 . Mar. 19/38
Who Killed Gall Preston? Wyn Cahoon- Robert Paige Feb. 24/38t.. 61
Wide Open Faces Joe E. Brown-Jane Wyman Feb. I5,'38t....67
(See "In the Cutting Room," Jan. 22/38.)
Woman Against the World Ralph Forbes-Alice Moore Mar. I7/38T....69
Woman in Distress (G) May Robson-lrene Hervey Jan. 17/37 68. Feb. 13/37
Women in Prison (A) Wyn Cahoon -Scott Colton Jan. I/38T 59. Mar. 12/38
Coming
NOTE: The totals for running time are the official figures an-
nounced by the home offices of the distributing companies.
When a production is reviewed in Hollywood, the running time
is as officially given by the West Coast studio of the company at
the time of the review, and this fact is denoted by an asterisk(*)
immediately preceding the number. As soon as the home office has
established the running time for national release, any change from
the studio figure is made and the asterisk is removed.
Running times are subject to change according to local conditions.
State or city censorship deletions may cause variations from the
announced and published figures; repairs to the film may be an-
other reason.
Running Time
Title Star Rel. Date Minutes Reviewed
Extortion Seott Colton -Mary Russell Apr. 25/38t . 58
Flight Into Nowhere (G) Jack Holt-Jacqueline Wells Apr. I8.'38t 65. Mar. 19/38
Holiday Katharine Hepburn-Cary Grant.. . May 26,'38t
Law of the Plains Chas. Starrett-lrls Meredith ..May I2,'38t
Main Event The Robert Palge-Jaequollne Wells... May 5,'38f
Overland Express, The Buck Jones-Marjorle Reynolds. . .Apr. 1 1 ,'38t. . . .55
Paris on Broadway Lanny Ross
Stagecoach Days Jack Luden-Eleanor Stewart
State Patrol Jacqueline Wells-Robert Paige
Swingtime in the Saddle Chas. Starrett-lris Meredith
There's Always a Woman (A). .Joan Blondell-Melvyn Douglas. .. .Apr. 20,'38t 81. Mar. 19/38
You Can't Take It With Yau..L. Barrymore-Spring Bylngton
FIRST NATIONAL
Call of the Rockies Chas. Starrett-lrls Meredith Apr. 30/38T . . . . 54 .
Crime Takes a Holiday Jack Holt-Marcia Ralston
(See also Warner Brothers) Running Time
Title Star Rel. Date Minutes Reviewed
Adventurous Blonde, The (G)
271 Glenda Farrell- Barton MacLane. .Nov. I3.'37t. .. .61 .Sept. 11/37
Aleatraz Island (G) 264 John Litol-Ann Sheridan Nov. 6/37t. .. .64. Oet. 23/37
(Exploitation: Dei. 18/37, p. 34; Dee. 25/37, p. 54; Jan. 8/38, pp. 80, 88; Jan. 22/38,
pp. 64, 67; Mar. 5/38, p. 59.)
Back In Circulation (A) 266... Joan Blondell-Pat O'Brien Sept. 25/37T- .- .82. Aug. 7/37
Case of the Stuttering Bishop,
The. 176 Donald Woods-Ann Dvorak June 5/37 70
Cherokee Strip 178 Dick Foran-Jane Bryan ....May 15/37 55
Confession (A) 158 .Kay Francis-Ian Hunter Aug. 28/37 86. July 24/37
Danes, Charlie, Dance (G)
185 Stuart Erwln-Jean Mulr Aug. 14/37 84. May 1/37
Daredevil Drivers. Ths. 279... Dick Purcell-Beverly Roberts .... Feb. I2.'38t 59
Drasgsrmaa Courage (G) 168.. Jean Mulr-Barton MacLane May 15/37 58. Aug. 29/36
(Exploitation: Nov. 27/87, p. 71.)
Empty Holsters 170 Dick Foran-Patrlcla Walthall. .. July 10/37
Ever Since Eve (G) 182 Marlon Davies-R. Montgomery. . .July 17/37 79. June 26/37
Geld Is Where You Find It
(G) 255 George Brent-O. do Havllland. .. . Feb. I9.'38t 97. Jan. 22/38
Hollywood Hotel (G) 253. Diok Powell -Frances Langferd Jan. I5.'38t . .. 109. Dee. 25/37
(Exploitation: Jan. 22/38, p. 63.)
Love Is On the Air (G) 289. ..Ronald Reagan-June Travis Oct. 2/37t 61. Oet 16/37
Marked Woman (A) 158 Bette Davis-H. Bogart Apr. 10/37 96. Mar. 6/37
Men In Exile 174 Richard Pureell-June Travis Apr. 4/37
(See "In the Cutting Room," Nov. 21/36.)
Missing Witnesses (Q) 273... Dick Purcell-Jean Dale Dee. Il/37f 61. Oct. 30/37
Mountain Justice (A) 161 Josephine Hutchlnson-G. Brent.. .Apr. 24/37 82. May 22/37
Mr. Dedd Takes the Air (G)
159 Kenny Baker-Jane Wyman Aug. 21/37 86. July 31/37
(Exploitation: Oct. 30/37, p. 88.)
Over the Goal (G) 272 William Hopper-June Travis Oct. I6,'37t 63. Oct. 9/37
Perfect Specimen, The (G) 257.Errol Flynn-Joan Blondell Oct. 23/37t 97. Oct. 2/37
Prairie Thunder 180 Dick Foran-EIIen Clancy Sept. 11/37
Prince and the Pauper, The
(G) 152 Maueh Twlns-Errol Flynn May 8/37 120. Apr. 17/37
(Exploitation: May 29/37, p. 68: Juno 26/37, p. 121; Jaly 3/37, p. 68: Nov. 6/37. p. 59;
Feb. 12/38, p. 71.)
San Quentln (G) 163 Pat O'Brien-Humphrey Bogart.. .Aug. 7/37 70. Apr. 3/37
She Loved a Fireman (G) 270.. Dick Foran-Ann Sheridan Dee. I8.'37t. . . .57. Oct. 16/37
Shi the Octopus (G) 288 Hugh Herbert-Allen Jenkins Dec. I l/37t. . . .54. Nov. 13/37
Slight Case of Murder, A (A)
259 Edw. G. Robinson-Jane Bryan Mar. 8/S8t . ..*85. Feb. 12/38
Submarine D-l (G) 258 Pat O'Brien-George Brent Nov. 27,'37t . . . 105. Nov. 13/37
(Exploitation: Dec. 18/37, p. 67; Jan. 1/38, p. 57; Jan. 29/38, p. 82; Apr. 2/38,
p. 58.)
Talent Scout (G) 166 Donald Woods-Jeanne Madden July 24/37 62. June 12/37
That Certain Woman (A) 254. .Bette Davis-Henry Fonda Sept. (8/37t 93. Aug. 7/37
(Explsltatlon: Sept. 25/37, p. 69.)
That Man's Hers Again (8)
175 Mary Maguirs-Tom Brown Apr. 17/37 58. Mar. 27/37
60
MOTION PICTURE H ERALD
Ap
I 9 3
CTHE RELEASE CHART— CONT'D)
Running Time
Title Star Rel. Date Minutes Reviewed
They Won't Forget (A) 265. ..Gloria Dickson-Claudo Rains Oct. 9,'37t 95. June 1 9,' 37
(See production article, "The Deep South," May 8,'37, p. 16; exploitation: Nov. 13/37,
p. 69; Nov. 20, '37. pp. 88, 92; Jan. I. '38, p. 58.)
Wert »f Shanghai (G) 184.... Boris Karlofl- Beverly Roberts. . .Oct. 30/37 65. July 17/37
(Reviewed under the title, "War Ltrd.")
Coming
Adventures of Robin Hood Errol Flynn-O. de Havilland May I4,'38t
(See production article. Dee. 25/37, p. 14.)
Beloved Brat (G) 267 Bonita Granville-Dolores Costello. .Apr. 30/38t 62. Feb. 19/38
Fools for Scandal (G) 252 Fernand Gravet-Carole Lombard . .Apr. l6/88t. . .*85. Mar. 19/18
Mr. Chump Johnnie Davis-Lola Lane
Mystery House Dick Purcell-Ann Sheridan May 2l/38t
(See "Mystery of Hunting's End," "In the Cutting Room," Dec. 11/37.)
Secrets of an Actress Kay Francis-George Brent
Torchy Blane in Panama Paul Kelly-Lola Lane May 7,'S8t
(See "In the Cutting Room," Feb. 12/38.)
When Were You Born? Anna May Wong
Women Are Like That 261... Kay Franels-Pat O'Brien Apr. 23/38t....78
(See "This Woman Is Dangerous," "In the Cutting Room," Oct. 23/37.)
GB PICTURES
.Jan. I5,'38f.
.Nov. I7,'37t.
Title Star
Dr. Syn (G) 3603 Geo. Arllss-Margaret Lockwood..
Floating City No. I (re-issue) .Leslie Fenton-Conrad Veidt
Gangway (G) 3665 Jessie Matthews-Nat Pendleton..
Girl Was Young, The (G) 7004. Nova Pilbeam- Derrick de Marney.
(Reviewed under the title, "Young and Innocent.") (See
P. 16.)
I Was a Spy (re-issue) (G)
7013 Madeleine Carroll-H. Marshall..
King Solomon's Mines (G)
3618 Cedric Hardwicke- Roland Young.
(See production article. May 22/37, p. 16.)
Look Out for Love 7002 Anna Neagle-T. Carminati
Non Stop New York (G) 7001.. Anna Lee-Desmond Tester
(Exploitation: Mar. 12/38, p. 65.)
Sailing Along (G) 7003 Jessie Matthews- Roland Young..
Sez O'Reilly to MacNab (G)..
3602 Will Fyffe-Will Mahoney
(Reviewed under the title, "Said O'Reilly to McNab.")
Silent Barriers (G) 8608 Richard Arlen-LIIII Palmer
(See "The Great Barrier," produttlon article, Feb. 6/37,
p. 65; May 1/37, p. 81; June 26/37, p. 121; July 17,
81; Aug. 7/37, p. 94; Sept 4/37, p. 96.)
Talk of the Devil (G) 3607. . . .Ricardo Cortez-Sally Eilers
Tenth Man, The (G) 3622 John Ledge-Antoinette Celller..
To the Victor (G) 7005 Will Fyffe-John Loder
Two of Us 3619 Jack Hulbert-Gina Malo
Where There's a Will 3624.. ..Will Hay
Wife of General Ling (G) 7015. Griffith Jones-Adrienne Renn...
Coming
Asking for Trouble Jessie Matthews
Empty World Nova Pilbeam
Girl Must Live, A Lilll Palmer-Margaret Loekweod
Illegal Holiday John Lodge-Margaret Lockwood
Show Goes On, The Anna Neagle-T. Carminati Apr. I5,'38t-
Strange Boarders Tom Walls-Renee Saint Cyr .,.
Unconquered Weman Anna Lee
Wedding Dream Nova Pilbeam
Running Time
Rel. Date Minutes Reviewed
.Oct. 15/37 81. Sept. 18/37
.Apr. l/38t
.Sept. 1/37 88. Aug. 28/37
.Feb. I7,'38t 70. Dee. 11/37
production article, Oct. 30/37,
Jan. l/38t 89. Sept. 23/33
Aug. 26/37 76. July 3/17
70. Oct. 1/37
.Mar. l5/38t....87.Fob. 12/38
Nov. 20/37 83. July 17/37
.Apr. 29/37 83. Feb. 27/37
p. 10; exploitation: Apr. 3/37.
37, p. 90; July 24/37, pp. 79.
.June
.May
.Mar.
.July
1/37 76. May 22/37
15/37 65. Aug. 29/38
l/38t. ...78. Feb. 11/38
10/37 64
July 26/37 74
Feb. I,'38t... .70. Feb. 8/38
GRAND NATIONAL
Title Star Rel.
Bank Alarm 139 Conrad Nagel-Eleanor Hunt June
Boots of Destiny 204 Ken Maynard-Claire Dodd Oct.
Damaged Goods Pedro de Cordoba Mar.
Forever Yours (G) 155 Benjamino Gigli May
Frontier Town 217 Tex Ritter ■ Mar.
Girl Said No, The (G) 201 Robt. Armstrong- Irene Hervey. . .Oct.
Gold Racket, The (G) 138 Conrad Nagel-Eleanor Hunt Apr.
He Loved An Actress 218 Ben Lyon-Lupe Velez ....Mar.
Here's Flash Casey (G) 211. ..Eric Linden-Boots Mallory Jan.
Hideout In the Alps 199 Jane Baxter-Anthony Bushell July
(Reviewed under the title, "Dusty Ermine.")
Hlttln' the Trail 149 Tex Rltter-Jerry Bergh Apr.
Juggernaut (A) 154 Boris Karloff-Joan Wyndham Apr.
Killers of the Sea (G) 135 Capt. Wallace Casewell May
Love Takes Flight (G) 206 Bruce Cabot-Beatrice Roberts Nov.
Man In the Mirror, The (A)
112 E. E. Horton-Genevleve Tobin. ..Apr.
Mr. Boggs Steps Out (G) 216.. Stuart Erwln-Helen Chandler Feb.
Mystery of the Hooded Horse-
men 151 , Tex Ritter- Iris Meredith Aug.
Renfrew of the Royal Mounted
(G) 212 James Newlll-Carol Hughes Dec.
Riders of the Rockies 150 Tex Ritter-Louise Stanley July
Shadow Strikes, The (G) 202.. Rod La Roegue-Lynn Anders Oct.
Sing, Cowboy, Sing (G) 145... Tex Rltter-Loulse Stanley May
Small Town Boy (G) 205 Stuart Erwln-Joyce Compton Dec.
(Exploitation: Oct. 16/37, p. 84.)
Running Time
Date Minutes Reviewed
25/37 61
22/37f. .56
I5,'38t 60. July 10/37
15/37. . .70ft. June 12/87
4/38t 58
l5/37t....76.May 29/37
10/37... 55ft. May 1/37
25/38t
7,'38t 58. Oct. 9/37
23/37 75. Oct. 10/38
3/37 58
30/37 64.0st. 17/18
8/37 49. May IS/87
5/37t....7I.Ana. 7/87
24/37. ..71ft. Jan.
I8.'38t.. ..SS.Nev.
18/37
28/37
8/37 60
IO,'37t....57.0ct. 10/37
2/37 56
29/37t 61. July 17/37
22/37 59. June 5/37
3/37t..-.ei.Dee. 4/37
Star
Running Time
Rel. Date . Minutes Reviewed
. Daw
Mae Harris...
. Nov.
.Apr.
.93. Sept. 4/37
.66. Jan. 8/SS
..61ft....
. .57. Nov.
.66. Nov. 8.
.57
37
Title
Something to Sing About (G)
210 James Cagney-E
Spirit of Youth (G) Joe Louis-Edna
(Exploitation: Feb. 19/38, p. 82.)
Sweetheart of the Navy 203 Eric Linden-Cecilia Parker June
Swing It Sailor (G) 215 Wallace Ford-Isabel Jewell Feb.
Tex Rides with the Boy Scouts
(G) 214 Tex Ritter Jan.
Trailin' Trouble 208 Ken Maynard Nov.
Two Who Dared (A) 113 Anna Sten-Henry Wllcoxon May
(Reviewed under the title, "A Woman Alone.")
Wallaby Jim of the Islands
213 Geo. Houston-Ruth Coleman Dec. I7,'37t
Coming
International Crime 220 Rod La Roeque-Astrld Allwyn. . . . Apr. 22,'38t
(See "The Shadow Murder Case." "In the Cutting Room," Jan. 8/38.)
Spy of Napoleon (G) R. Barthelmess-D. Haas 98. Oct. 10/38
Zamboanga (G) 219 Native Cast Apr. 1 5,'38f . . *65.July 17/37
I9,'37t..
l/38t. .
8/37t.
4,'38t.
2l,'38t..
I2,'37t..
8/37 73. June 8/38
.61. Mar. 6/37
.60.
METRO-GOLDWYN-MAYER
Tltte
Star
Rel,
Running Time
Date Minutes Reviewed
Arsene Lupin Returns (Q) 824. Virginia Bruee-Melvyn Douglas. .. Feb. 25/381 Sl.Jai. 26/38
Bad Guy (G) 743 Bruce Cabot- Virginia Grey Aug. 27/37 69. Aug. 28/37
Bad Man of Brimstone (G) 812. Wallace Beery-V. Bruee Dee. 3l/37t. . . .89. Jan. 8/38
Beg, Borrow or Steal (Q) 814. .Frank Morgan-Florenee Rlee De*. 3/37t 72. Dee. 4/37
Between Two Women (G) 737. . Virginia Bruce- Francbot Tene July 9/37 89. July 3/37
(Exploitation: Jan. 1/38, p. 58.)
Bio City (A) 801 Spencer Traey-Lulse Ralner Sept 3,'37t 80. Sept. 4/37
(Exploitation: Dee. 4/37, p. 72; Dec. 1 1, '37, p. 78; Dee. 18/37, p. 64; Dec. 25/37, p. 56.)
Bride Were Red, The (G) 104.. Joan Crawford -Franchot Tone Oct. 8/371 ... 1 03. Oct. 2/37
(Exploitation: Nov. 13/37, p. 62; Nov. 20/37, p. 92; Dee. 11/37, p. 78.)
Broadway Melody of 1938 (Q)
739 Eleanor Powell- Robt. Taylor Aug. 20/37..
(Exploitation: Nov. 13/37, p. 62.)
Captains Courageous (G) 717. ..F. Bartholomew-Spencer Tracy June 25/37..
(See production article, Apr. 24/37, p. 12; exploitation: May 15/37, p.
p. 82; Aug. 7/37, pp. 91, 92; Aug. 21/37, pp. 76, 78; Aug. 28/37, p
PP. 95. 97; Oct. 2/37, p. 77.)
Conquest (A) 805 Greta Garbo-Charles Beyer Oct. 22/37f.
(Exploitation: Dec. 4/37, p. 70; Oct. 11/37, p. 76; Jan. 8/38, p. 82.)
Day at the Races, A (G) 730. .Marx Brothers-Allan Jones June 11/37 III. June It/t7
(See production article, Apr. 24/37, p. 12; exploitation: May 15/37, p. 94; July 10/37,
p. 86; July 17/37, p. 89; Apr. 7/37, p. 91; Oct. 16/37, p. 84; Jan. 22/38, pp. 64, 67:
Apr. 2/38, p. 57.)
Deuble Wedding (G) 807 William Powoll-Myrna Ley Oct
(Exploitation: Dec. 11/37, p. 77; Jan. 8/38, p. 82; Mar. 19/38
Emperor's Candlesticks, The
(G) 733 William Pewell-Luls* Ralner July
Everybody Slag (G) 819 Allan Jones-Judy Garland Feb.
Firefly, The (G) 899 Jeanette MaeDenald-Allan Job**.. Nov.
(Exploitation: Dee. 4/37, pp. 71, 76; Dec. 25/37, pp. 55, 58; Jan
First Hundred Years, The (G)
826 Robt. Montgomery- V. Bruoe Mar. Il/38t 73. Mar.
Girl of the Golden West (G) 827. Jeanette MaeDonald-N. Eddy Mar. I8,'38t. . . 121 . Mar.
(See production article, Feb. 5/38, p. 16.)
Good Earth, The (A) 741 Paul Munl-Lulse Ralner Aug. 6/37. ... 139. Feb. 6/37
(See production article, July 11/36, p. 76; exploitation: Feb. 6/37, p. 72; Feb. 20/37,
p. 85; Apr. 3/37, p. 69; May 1/37, p. 83; May 15/37, pp. 96, 99; June 12/37, p. 94;
July 10/37, p. 87; Aug. 7/37, pp. 90, 92; Sept. 18/37, pp. 82. 85; Oet. 2/37, p. 76;
Oct. 9/37, p. 67; Oct 23/37, p. 82; Jan. 15/38, p. 64; In. 29/38, a. 84.)
.110. Aug. 21/37
.116. Apr. 8/87
94; July 31/37.
97; Sept. 4/37,
.112. Oct. 30/17
!5/37t....87.Sept 25/37
P. 74.)
2/37 89. July
4/S8t....9I.Jan.
.131. July
P. 70.)
5/37t.
. 15/38,
3/37
22/38
24/37
12/38
19/36
.Apr. 23/37.
4/37.
.77. Mar.
.81. Nov.
29/37t....78.0et.
30/37 69. July
I4/S8T.
I/S7t.
2/37. .
2l/38t.
.73. Jan.
..72. Oet.
.90. Apr.
.95. Dee.
Good Old Seak (G) 728 Wallace Beery-Betty Furness..
(Exploitation: May 29/37. p. 67; June 26/37, p. 121.)
Hell Divers (re-Issue) (G) Clark Gable-Wallace Beery June
Judge Hardy's Children (G)
828 Lewis Stone-Mlekey Rooney Mar. 25/38t.
Last Gangster, The (A) 810. ..Edw. G. Robinson-Rose Stradner. . Nov. 1 2/37 1..
(Exploitation: Feb. 26/38, p. 69; Mar. 5/38, p. 60.)
Live, Love and Learn (G) 808. .Robt. Montgomory-R. Russell Oct.
London by Night (G) 740 George Murphy-Rita Johnson July
Love Is a Headache (G) 821. ..Gladys George- Franchot Tene.. ..Jan.
Madame X (A) 806 Gladys George-Warren William. . .Oct.
Manhattan Melodrama
(re-Issue) (G) C. Gable-M. Loy-W. Powell July
Mannequin (G) 820 Joan Crawford-Spencer Tracy Jan.
(Exploitation: Feb. 5/38, p. 86; Mar. 26/38, p. 70; Apr. 2/38, p. 59.)
Man-Proof (A) 817 Myrna Loy-Franchot Tone Jan. 7,'Wt
Married Before Breakfast (G)
736 Robt. Young-Florence Rlee June
Merrily We Live (G) 825 Constance Bennett-Brian Aherne..Mar.
My Dear Miss Aldrlch (G) 803. Edna May Oliver-W. Pldgeon. .Sept.
Naughty Marietta (re-Issue)
(G) Jeanette MacDonald-E. Eddy Aug.
(Exploitation: Dec. 25/37, p. 56.)
Navy Blue and Gold (G) 81 1.. Lionel Barrymore-Robt Young... Nev.
Night Must Fall (A) 727 Robt Montgomery-R. Russell Apr.
Nobody's Baby (G) 729 Patsy Kelly-Robt. Armstrong Apr.
Of Human Hearts (G) 822 Walter Huston-James Stewart Feb.
Paradise for Three (G) 818.... Frank Morgan-Root Young Jan.
Parnell (G) 722 Clark Gable-Myrna Loy June
(See production article, Feb. 13/37, p. 16.)
Port of the Seven Seas 829 Wallace Beery-M. O'Sulllvan Apr.
(See "Madolon," "In the Cutting Room," Jan. 15/38.)
Pick a Star (G) 735 Jack Haley-Patsy Kelly May 21/37 70. Apr.
76. Apr. 24/37
09. Dec. 28/31
26/86
13/37
23/17
24/37
15/16
2/17
28/14
18/17
.71. De*. 18/17
.70. June
.95. Feb.
73. Sept 11/87
1 05. Mar. 2/38
18/37..
4/S8t..
I7/S7t..
8/37...
I9/37T..
19/37...
23/37 67. Feb.
I l/S8t ... 1 05. Feb.
28/S8t...*75.Ja«.
4/37.... 1 19. June
26/37
26/38
.94. Nov.
117. Apr.
20/37
10/17
6/37
12/11
22/38
12/87
,'38t.
24/37
April 9, 193 8
MOTION PICTURE HERALD
61
(THE RELEASE CHAET--CCNT#D)
Running Tims
Title Star Rel. Date Minutes Review*!
Romeo and Juliet (G) 1100 Norma Shearer- Leslie Howard Apr. 16, '87. ... 127. July 17,'W
(See production article, Mar. 28,'36, p. 16; exploitation: Jan. 9/37, p. 68; Jan. 23, '37,
p. 79; Jan. 30,'37, p. 83; Feb. 6.'37, p. 77; Apr. 17/37. pp. 78, 79: Apr. 24/37, p. 94:
May 1/37, p. 80: May 8/37. p. 74; May 29/37. p. 70; June 26/37, pp. 118, 119, 123:
July 3/37, pp. 69. 70; July 17/37, p. 91; July 24/37, p. 80; July 31/37, p. 80.)
Rosalie (G) 816 .Eleanor Powell-Nelson Eddy Dee. 24/37t. . . 122. Deo. 25/37
(See production article, Nov. 6/37. p. 34; Apr. 2/38, p. 58.)
Saratoga (G) 742 Clark Gable-Jean Harlow July 23/37 94. July 24/37
(Exploitation: Aug. 28/37, p. 98.)
Song of the City (G) 724 Dean Jeffries-Margaret Lindsay. .Apr. 2/37 69. Mar. 27/37
They Gave Him a Gun (A)
731 S. Tracy-G. Geerge-F. Tsne May 14/37 94. May 15/37
Thirteenth Chair, The (G) 732. Madge Evans-Henry Daniel! May 7/37 66. May 8/37
Thoroughbreds Don't Cry (G)
813 Mickey Rooney-Judy Garland Nov. 26/37t 80. Nov. 20/37
(Exploitation: Feb. 26/38, p. 69.)
Topper (G) 738 Constance Bennett-Cary Grant July 16/37 97. July 17/87
(Exploitation: Aug. 21/37, p. 75: Oct. 2/37, pp. 76, 77; Oct. 23/37, p. 84: Ost. 30/37.
p. 86; Nov. 29/37, p. 82; Dec. 11/37, p. 76; Dee. 18/37, p. 69; Jan. 22 /38, p. 66: Feb.
19/38, p. 86.)
Trader Horn (re-Issue) (G). .. Harry Carey-Edwlna Booth May reissue 126. Jan. 24/31
Way Out West (G) 734 Laurel and Hardy Apr. 16/37 64. Jap. 2/S7
(Exploitation: July 17/37, p. 92.)
Women Men Marry, The (A)..
802 J. Hutchinson-George Murphy. .. .Sept. 1 0/37 1.. .61. Sept 11/17
Yank at Oxford, A 823 (G)....Robt. Taylor-M. O'Sulllvan Feb. I8.'38t. . . 103. Jan. 29/38
(Exploitation: Mar. 12/38. pp. 63, 64; Mar. 19/38. p. 78; April 2/38, p. 57.)
You're Only Young Onee (G)
815 Lewis Stone-Mickey Rooney Dee. IO/37t 77. Nov. 27/37
Coming
David Copperfield (reissue) (G)
533 F. Bartholomew-W. C. Fields 133. Jan. 19/35
Hold That Kiss Dennis O'Keefe-M. 0. Sullivan ... May I3,'38t
Lord Jeff F. Bartholomew-Mickey Rooney. .. June IO/38t
Marie Antoinette Norma Shearer-Tyrone Pswer
(See production article. Mar. 26/38, p. 16.)
Mutiny on the Bounty (reissue)
(G) Clark Gable-F. Tone 135. Nov. 9/35
San Francisco (reissue) (G)... Clark Gable-J. MacDonald 1 17. July 4/36
Shopworn Angel Margaret Sullavan-Jas. Stewart
Swiss Miss 830 Laurel and Hardy Apr. 29/38t
(See production article, Feb. 26/38, p. 16.)
Test Pilot 831 C. Gable-M. Loy-S. Traey Apr. 22/38t
(See "In the Cutting Room," Jan. 8/38.)
Three Comrades Robt. Taylor- Margaret Sullavaa . . May 6/38f
(See "In the Cutting Room," Mar. 12/38.)
Treasure Island (reissue) (G)
403 Wallace Beery-J. Cooper 105. Aug. 17/34
Toy Wife, The Luise Rainer-Melvyn Douglas. ... June 3,'38t
Yellow Jack R. Montgomery-Virginia Bruce.. May 20. '38t
MONOGRAM
Running Tine
Title Star Rel. Data Minutes Reviewed
Atlantic Flight (G) Dlek Merrill-Paula Stene Aug. 23/37t. .. .59. Sept. 25/87
Blazing Barriers (G) Edw. Arnold, Jr.-F. MeKlnney. . . July 4/37t. . . .65. Nov. 20/37
Boy of the Streets (G) Jackie Cooper-Maureen O'Connor. . Dee. 8/37t 76. Dec. 11/37
(Exploitation: Jan. 8/38, p. 82; Jan. 15/38, pp. 65, 70; Mar. 5/38, p. 60: Mar. 19/38.
P. 74.)
Bride for Henry, A (G) Anne Nagle-Warren Hull Sept 29/37t 58. Oct 2/37
Code of the Rangers Tim McCoy Mar. 9,'88t. .
County Fair (G) John Arledgo- Mary Leu Lender. . .Not. 24/37t 72. Nov. 20/37
Danger Valley Jack Randall-Louis Wild* Nov. 3/S7t 53
Federal Bullets (G) Terry Walker-Mllburn Stoae Ost 30/37t. . . .81 .Oct SO/37
Female Fugitive Evelyn Venable-Cralg Reynold*. . .Apr. 6,'38t
(See "In the Cutting Room," Mar. 19/38.)
God's Country and the Man. ...Tom Keene Sept. 2/S7t....58
Hoosler Schoolboy (G) Mickey Rooney-Anne Nagel July 7/S7t 62. July 3/37
Land of Fighting Men Jack Randall Mar. 23/38f
Legion of Missing Men Ralph Forbes July 28/37t....62
Luck of Roaring Camp Owen Davis, Jr.- Joan Woodbury. . Nov. I7,'37t....59
My Old Kentucky Home (Q)... Grant Richards-Evelyn Venable...Feb. 9.'S8t . . . .72. Feb. 12/3*
Outer Gate Ralph Morgan-Kay Llnaker Aug. 4/37t....62
Painted Trail (G) Tom Keene Feb. I6,'38t 50. Mar. 19/38
Paradise Isle (G) Warren Hull-Movlta July 2l.'37t. . . .73. Aug. 14/87
(Exploitation: Sept. 18/37, p. 83.)
Phantom Ranger, The Tim McCoy Apr. 8/38t
Port of Missing Girls (G) Judith Allen-Mllburn Stan* Feb. 23/38t. . . .65. Mar. 5/38
Riders of the Dawn (G) Jack Randall-Peggy Key* July I4.'37t 55. Aug. 21/87
Romance of the Rockies Tom Keene-Beryl Wallace Deo. I3/S7t....53
Rose of the Rio Grande (G) . . Movlta- John Carroll Mar. I6,'38t. . .*60.Apr. 2/38
Saleslady (G) Anne Nagel-Weldon Heyburn Feb. 2/38T 65. Jan. 29/38
Shadows of tha Orient (G) Regis Toomey-Esther Ralston Aug. I8,'37t 69
Stars Over Arizona (G) Jack Randall- Kathleen Elliot Sept 22/37t. . . .62. Sept 25/37
Telephone Operator Judith Allen-Grant Withers Dec. 8/37t 62
Thirteenth Man Weldon Heyburn- 1. Courtney June 30/37t....70
West of Rainbow's End Tim McCoy-Nora Lane Jan. 1 2/38 1 . .. .57
Where Trails Divide Tom Ksene Oct. I3,'37t....59
Where the West Begins Jack Randall Feb. 2/38t
Title Star
Romance of the Limberlost Jean Parker- Eric Linden.
Two Gun Justice Tim McCoy
Running Time
Rel. Date Minutes Reviewed
.May I3,'38t.
PARAMOUNT
Coming
Gunsmoke Trail Jack Randall Apr. 27/38f.
Marines Are Here, Ths May 4,'38t.
Private Nurse May I8.'38t
Running Time
Title Star Rel. Date Minutes Reviewed
Angel (A) 3714 Marlene D!etrich-H. Marshall Oct. 29,'37t 98. Sept. 25/37
(Exploitation: Jan. 29/38, p. 84.)
Artists and Models (G) 3702. ..Jack Benny-Gall Patrick Aug. I3,'37t 97. Aug. 7/37
(Exploitation: Sept. 18/37, p. 83; Nov. 27/37, pp. 79, 84; Dee. 4/37, p. 72; Jan. 15/38,
p. 64.)
Barrier, The (G) 3716 Leo Carrillo-Jean Parker Nov. I2,'37t 90. Nov. 6/37
(See production article, Sept. 18/37, p. 14.)
Big Broadcast of 1938 (G) 3730. W. C. Fields-Martha Raye Feb. I8,'38t 90. Feb. 12/38
(See production article, Nov. 20/37, p. 14.)
Blonde Trouble 3701 Johnny Downs-E. Whitney Aug. 6/37t . . . . 67 . Aug. 7/37
Blossoms on Broadway (G)
3718 Edward Arnold-Shirley Ross Nov. I9,'37t. . . .82. Nov. 20/37
(See production article, Sept. 25/37, p. 16.)
Bluebeard's Eighth Wife (A) . .Claudette Colbert-Gary Cooper Mar. 25/38t. . *84. Mar. 26/38
Born to the West 3721 John Wayne-Marsha Hunt Dec. IO/37t....66
Buccaneer, The (G) 3728 Fredric March- Franciska Gaal Feb. 4/38f. . . 126. Jan. 15/38
(See production article, Oct. 23/37, p. 14; exploitation: Feb. 12/38, p. 73; Feb. 26/38,
p. 68; Mar. 5/38, p. 61; Mar. 12/38, p. 64; Mar. 26/38, p. 68; Apr. 2/38, p. 57.)
Bulldog Drummond Comes Back
(G) 3725 J. Barrymore-Louise Campbell Sept. 24,'37t 64. Sept. 11/37
Bulldog Drummond's Peril (G).J. Barrymore-Louise Campbell Mar. 1 8,'38t . . . *66. Mar. 12/38
Bulldog Drummond's Revenge
(G) 3725 J. Barrymore-Louise Campbell Jan. 7/38t 60. Nov. 6/37
Cassldy of Bar 20 (G) 3756. ..Wm. Boyd-Frank Darien Feb. 25/38t 56. Feb. 12/38
Dangerous to Know (A) 3732. ..Anna May Wong-Aklm Tamlrsff. . Mar. Il/38t 70. Mar. 5/38
Daughter of Shanghai (G) 3722. Anna May Wong-Chas. Bickford. . . Dec. 17/37* 67. Dec. 18/37
Double Or Nothing (G) 3707. ..Bing Crosby-Martha Raye Sept I7,'37t 95. Aug. 21/37
(Exploitation: Oct. 23/37, p. 82: Oct. 30/37, p. 84; Nov. 20/37, p. 97.)
Easy Living (G) 3652 Jean Arthur- Ed*. Arnold July I6.'37t 88. July 10/37
Ebb Tide (A) 3719 Oscar Homolka- Frances Farmer. .. Nov. 26/38t. . . .94. Oct. 2/37
Every Day's a Holiday (A)
3726 Mae West-Edmund Lows Jan. I4.'38t 80. Dee. 25/37
(Exploitation: Mar. 12/38, pp. 62, 64, 66.)
Exclusive (G) 3653 F. MacMurray-Frances Farmer. . .July 30/37 85. July 31/37
Forlorn River (G) 3650 June Martel-Larry Crabbe July 2/37 56. July 3/37
Great Gamblnl, Ths (G) 3648. Aklm Tamlroff-Marlan Marsh June 25/37 70. July 24/37
High, Wide and Handsome (G)
3710 Irene Dunne-Randolph Scott Oct. I/S7t... 112. July 24/37
(Exploitation: Dec. 4/37, p. 70; Jan. 1/38, p. 59; Jan. 22/38, p. 67; Jan. 29/38, p. 84.)
Hills of Old Wyoming (G)
3669 William Boyd-George Hayes Apr. 16,137 79. Apr. 17/37
Hold 'Em Navy (G) 3715 Lew Ayres-Mary Carlisle Nov. 5/37t . . . .67 Oct. 23/37
Hopalong Rides Again (G)
3753 William Boyd-George Hayes Sept. 8/S7t. .. .65. Aug. 21/37
Hotel Haywire (G) 3645 Lao Carrlllo-Mary Carlisle June 4/37 66. May 22/37
I Met Him In Paris (G) 3644 . Claudette Colbert-M.Douglas May 28/37 86. May 29/37
(Exploitation: Oct. 9/37, p. 67.)
Internes Can't Taks Money (A)
3639 Barbara Stanwyck-Joel MeCrea. . . Apr. 9/37 79. Apr. 17/37
(Exploitation: Aug. 28/37, p. 98.)
King of Gamblers (A) 3640... Lloyd Nolan-Clalrs Trevor Apr. 23/37 78. Apr. 24/37
Last Train from Madrid (0)
3646 Lew Ayres- Dorothy Lameur June 11/37 77 June 12/37
Lovs on Toast 3720 Stella Ardler-John Payne Dee. 3/37t 65
Make Way for Tomorrow (G)
3641 Beulah Bondl-Vlctor Moor* Apr. 30/37 92. May 1/37
(Exploitation: July 24/37, p. 80; July 31/37, p. 82; Sept 11/37, p. 84; Sept. 25/37,
pp. 69, 70: Oct. 30/37, p. 88: Nov. 20/37. p. 92.)
Midnight Madonna (G) 3649. .. Warren Wllllam-Mady Correll July 2/37 65. June 12/37
Mountain Music (G) 3647 Bob Burns-Martha Raye June 18/37 77. June 19/37
(Exploitation: July 17/37, p. 89; July 24/37, pp. 79, 81; Aug. 7/37, pp. 90, 92; Sept. 4/37,
p. 95; Sept. 18/37, p. 86; Oct. 23/37, p. 84; Des. 4/37, p. 72.)
Murder Goes to College (G)
3633 Roscoe Karns-Marsha Hunt Mar. 5/37 71. Mar. 6/37
Night Club Scandal (G) 3717. .Lynns Overman-J. Barrymore Nov. I9,'37t 70. Oct 23/37
Night of Mystery, A (A) 3643. Roscoe Karns-Ruth Coleman May 21/37 75. May 22/37
North of the Rio Grande (G)
3670 William Boyd-George Hayes June 25/37 70. June 26/37
On Such a Night (A) 3704 Karen Morley-Grant Richards Aug. 27/37t 73. Aug. 21/37
(Exploitation: Nov. 6/37, p. 66.)
Partners In Crime 3711 Lynne Overman- Roscoe Karns Oct 8/37t 62
Partners of the Plains (6 ) 3755. Wm. Boyd-George Hayes Jan. 28/38t 68. Des. 11/37
Plainsman, The (G) 3624 Gary Cooper-Jean Arthur Jan. 1/37 113. Nov. 28/36
(Exploitation: Jan. 30/37, p. 85; Feb. 20/37, p. 82; Feb. 27/37, p. 83; Mar. 6/37, p. 91:
Mar. 13/37, p. 80; Mar. 20/37, pp. 78, 82; Mar. 27/37. pp. 80, 82, 83; Apr. 3/37, p. IS;
Apr. 24 / 37. p. 93: May 29/37, p. 68; Aug. 21/37, p. 75.)
rtomance In the Dark (G) 3731. Gladys Swarthout-John Boles Mar. 4/38t . . . .80. Feb. It/38
Rustler's Valley (G) 3671 William Boyd-George Hayes July 23/37 60. July 10/37
Scandal Street (G) 3729... .Lew Ayres-Loulse Campbell Feb. I l.'38t. . . .62. Fob. 12/38
She Asked for It (G) 3708... Wm. Gargan-Orlen Hayward Sept. I7,'37t 68. Sept. 4/37
She's No Lady (G) 3703 Ann Dvorak-John Trent Aug. 20/37t 62. Aug. 7/S7
Sophie Lang Goes West (G)
3706 Gert. Michael-Larry Crabbe Sept I0/S7t 65. Sept 4,17
62
MOTION PICTURE HERALD
April 9 , 1938
(THE RELEASE CHACT—CCNT'D)
Running Time
Date Minutes Revle
3,'37t....92.Aug. 14
19. 38, p. 82.)
26,'37t....63.0et 9
l5,'37t....63.Sopt 18,
2l/38t... 72 Nov. 13,
22,,37t....58.0et 2,
l,'38t.. .*60.Mar. 19,
24,'37t....84.Nov. 20,
I4.'37 80. May 29,
3l.'37t- . . 1 15. Dee. II,
p. 83; Feb. 5,'38. p.
Mar. I2,'38, pp. 62
wed
37
37
.'37
'37
'SI
■38
'87
•37
,'37
83;
64:
9.'37.
.69.
Title Star Re|.
Souls at Sea (G) 3705 Gary Cooper-George Raft Sept.
(See production article, Jan. 30/37, p. 16; Jan. 8,'38, p. 81; Feb
Texas Trail (G) 3754 William Boyd-George Hayes Nov.
This Way Please (G) 3712 C. (Buddy) Rogers-Betty Grable..Oet.
Thrill of a Lifetime (G) 3727. Eleanore Whitney-Johnny Downs.. Jan.
Thunder Trail (G) 3713 Gilbert Roland-Marsha Hunt Oct.
(Exploitation: May 29,'37, p. 67.)
Tipoff Girls (G) Lloyd Nolan-Mary Carlisle Apr.
True Confession (A) 3723 C. Lombard-Fred MaeMurray. ... Dee.
Turn Off the Moon (G) 3842... Chas. Ruggles- Eleanore Whitney. .May
Wells Fargo (G) 3724 Joel McCrea-Franees Dee Dee.
(Exploitation: Jan. I, '38, p. 58; Jan. 8,'38, p. 81; Jan. 29/38,
Feb. 19/38, p. 85: Feb. 26/38. p. 70; Mar. 5/38. p. 60;
Mar. 19/38, p. 75; Mar. 26/38, p. 70: Apr. 2/38, p. 59.)
Wild Money 3651 Edward Everett Horton July
Coming
Bar 20 Justice Wm. Boyd-Russell Hayden
Booloo Colin Tapley-Suratna Asmaka
College Swing Martha Raye-Burns & Allen Apr. 29,'38t
(See "In the Cutting Room," Feb. 12/38; exploitation: Mar. 26/38, p. 71.)
Coeoanut Grove F. MacMurray-Harriet Milliard
(See "In the Cutting Room," Mar. 26/38.)
Doctor Rhythm Blng Crosby- Beatrice Llllle
(See "In the Cutting Room," Jan. 15/38.)
Heart of Arizona 3757 Wm. Boyd-Natalle Moorhead Apr. 22,'38t
(See "In the Cutting Room," Jan. 22/38.)
Her Jungle Love (G) Dorothy Lamour- Ray Mllland Apr. I5.'38t . . .*78. Mar. 26/38
Hunted Men Lloyd Nolan-Mary Carlisle May 20/38t
(See "Crime Gives Orders," "In the Cutting Room," Mar. 26/38.)
Men With Wings Fred MacMurray-Ray Milland
Professor Beware Harold Lloyd-Phyllis Weloh May I3.'38t
(See production article, Feb. 19/38, p. 16.)
Sing, You Sinners Bing Crosby-Fred MaeMurray
Spawn of the North George Raft-Dorothy Lamour
Stolen Heaven Gene Raymond-Olympe Bradna...May 6/38t
(See "In the Cutting Room," Feb. 12/38.)
Texan. The Randolph Scott-Joan Bennett
Tropie Holiday Dorothy Lamour-Ray Mllland
(See "In the Cutting Room," Mar. 26/38.)
You and Me George Raft-Sylvia Sidney May 27/38t
(See "In the Cutting Room," Feb. 26/38.)
REPUBLIC
Star
Rel.
Title
Affairs of Cappy Ricks, The
(G) 6027 Walter Brennan-Mary Brian May
All Over Town (G) 6020 Olson and Johnson Sept.
Arizona Gunflghter 7121 Bob Steele-Jean Carmen Sept.
Boothlll Brigade 6328 Johnny Mack Brown-C. Rochelle. . Aug.
Boots and Saddles (G) 7106.... Gene Autry-Judith Allen Oct
Born To Be Wild (G) 7020 Ralph Byrd-Dorls Weston Feb.
Bulldog Drummond at Bay (G)
6025 John Lodge-Dorothy Mackalll July
Call the Mesqulteers (G) 71 15. Three Mesqulteers-Lynn Roberts. . Mar.
Colorado Kid (G) 7123 Bob Steele-Marian Weldon Dee.
Come On, Cowboys (G) 6317... Bob Livingston-Ray Corrlgan May
Dangerous Holiday (G) 6026... Ra Mould-Lynn Roberts June
doomed at Sundown 6337 Bob Steele- Lorraine Hayes June
Duke Comes Back, The (G)
7018 Allan Lane- Heather Angel Nov.
Escape by Night (G) 7015 Win. Hall-Anne Nagel Sept.
■Exiled to Shanghai (G) 7019.. June Travis- Wallace Ford Dee.
Feud Maker, The 7126 Bob Steele Apr.
Glamorous Night (G) 7017 Mary Ellis-Victor Jory Dec.
Gun Lords of Stirrup Basil
6336 Bob Steele- Louise Stanley May
Gunsmoke Ranch 6316 Bob Livingston-Ray Corrlgan May
Guns In the Dark 6326 Johnny Mack Brown-C. Rochelle. .Apr.
Heart of the Rockies 7111 Bob Livingston-Ray Corrlgan Sept.
■Hollywood Stadium Mystery (G)
7021 Nell Hamilton-Evelyn Venable Feb.
Invisibe Enemy (G) 7023 Alan Marshal-Tala Blrell Apr.
It Could Happen to You 6016.. Alan Baxter-Andrea Leeds June
(See "In the Cutting Room," May 15/37.)
King of the Newsboys (G) 7009. Lew Ayres-Helen Mack Mar.
Lady Behavel (G) 7005 Sally Ellers-Nell Hamilton Jan.
Law Man Is Born, A 6327 Johnny Mack Brown-I. Meredith. .June
Mama Runs Wild (G) 7006 Mary Boland-Ernest Truex Jan.
Manhattan Merry-Go-Round
(G) 7001 Phil Regan-Ann Dvorak Nov.
(Exploitation: Jan. 15/38, p. 70.)
Meet the Boy Friend (Q)
6018 Carol Hughes-David Carlyl* July
Michael O'Halloran (Spec.) Wynne Gibson-Warren Hull May
(See "In the Cutting Room," Apr. 10/37.)
Old Barn Dance, The (G) 7l02.Gene Autry-Smlley Burnette Jan.
Running Time
Date Minute* Reviewed
24/37 56. June 8/37
8/37 61 .Aug. 28/37
20,'37t....56...
2/37 53
4,'37t....59.July 81/87
l6/38t....66.Fen. 26/3*
31/37 62. New. 13/37
7/38t....55.Mar. 5,'M
6/37t 55. Dee. 18/37
24/37 57. May 29/87
7/37 57. July 31/87
7/37 53
2S/37t....64.De*. 11/37
20/37t....64.8ept 4/37
20/37t....64.De». 18/37
4/38t
6/37t....60.May 15/37
10, '37 53
5/37 56
14/37 56
6/37t....56
2l/38t....65.Mar. 5/3*
4/38t.. .*65.Mar. 26/38
28/37 64
l8/38t....68.Mar. 19/38
5/38t 70. Jan. 1/3*
21/37 61
1 9/38 1.... 67. Dee. 25/37
13/37t....84.Nov. 13/37
12/37 63. July 31/37
15/37 67
29/3*t 60. Jan. 15/38
Title
Outside of Paradise (G) 7007..
Paroled— To Die (G) 7124
Portia on Trial (A) 6001
Prison Nurse (G) 7008
Publl* Cowboy No. I (G) 7105.
Purple Vigilantes (G) 7114
Range Defenders (G) 6318
Red Repe, The 6338
Rhythm In the Clouds (G)
6017
Rldln' the Lone Trail 7122...
Rootin' Tootin' Rhythm (G)
6307
Sea Racketeers (G) 6019
Sheik Steps Out, The (G) 6008
Springtime in the Rockies (G)
7101
Thunder In the Desert 7125..
Trigger Trio 7112
Wild Horse Rodeo (G) 7113.
Wrong Read, The (G) 7016..
Yodelin' Kid from Pine Ridge
(G) 6308 ,
Youth on Parole (G) 6022
Star Rel. Date
Phil Regan-Penny Singleton Feb. 7
Bob Steele- Kathleen Elliott Jan. 10,
Frieda I nescort- Walter Abel Nov. 8
Henry Wlleoxon-Marlan Marsh... Mar. I,
Gene Autry-Ann Rutherford Aug. 23,
Three Mesqulteers Jan. 24,
Bob Livingston- Ray Corrlgan June 30,
Bob Steele-Lois January July 19,
Warren Hull-Patriela Ellis June 21,
Bob Steele-Claire Rochelle Nov. I,
Running Time
Minutes Reviewed
'38t....68 Feb. 19/38
.55. Jan.
.72. Nov.
.67 Mar.
.59. Oet
'38t....58.Feb.
'37 56. July
•37 60
•38t.
,'37..
'S»t.
'37t.
15/3*
6/37
12/3*
9/37
5/3*
24/37
Gene Autry-Armida May
Weldon Heyburn-Jeanne Madden .Sept.
Ramon Novarro-Lola Lane
..Nov.
Gene Autry- Polly Rowles Feb.
Bob Steele-Louise Stanley Oet.
Ray Corrigan-Max Terhune Dee.
Three Mesqulteers Oet.
Richard Cromwell-Helen Mack..
. .June
Gene Autry-Betty Bronson Oet.
Gordon Oliver-Marian Marsh Aug.
'87 62. July 8/87
'37t....56
•37 60. May 8/87
•37 64. Aug. 14/87
..66
•S7t..
,'38t....60.N»v. 27/37
'37t....56
"37t....56
'37 U... 56. Dee. 18/37
..62. Sept. 25/87
,'37...
,'37 60. June 26/37
•37 62. Oct 23/37
Coming
Arson Gang Busters 7022 Bob Livingston-Rosalind Keith.. .Mar. 28/38t 65.
Call of the Yukon Beverly Roberts-Richard Arlen...Apr. ll,'38t
Gangs of New York Chas. Bickford-Ann Dvorak
Outlaws of Sonora 7116 Bob Livingston-Ray Corrlgan Apr. I4,'38t
Romance on the Run Donald Woods-Patricia Ellis
Under Western Stars Roy Rogers-Smiley Burnett* Apr. 15/38t
RKO RADIO
Title Star
Annapolis Salute (G) 802 James Ellison-Marsha Hunt
Behind the Headlines (G) 727. Lee Tracy-Diana Gibson
Big Shot, The (G) 735 Guy Kibbee-Cora Wlthersneon. .
Border Cafe (G) 730 John Beal-Armlda
Breakfast for Two (G) 737 Barbara Stanwyck-H. Marshall..
(Exploitation: Feb. 19/38, p. 83.)
Bringing Up Baby (G) 739 Kath. Hepburn-Cary Grant
(Exploitation: Mar. 19/38, p. 72.)
Condemned Women (A) 813 Louis Hayward-Sally Ellera
Crashing Hollywood 816 Lee Tracy-Joan Woodbury
(See "Lights Out," "In the Cutting Room," Nov. 20/37.)
Damsel In Distress, A (G) 738. Fred Astalre-Burns & Allen
(Exploitation: Jan. 22/38, pp. 64, 66; Jan. 29/38, pp. 83, I
Danger Patrol (G) 812 John Beal-Sally Ellers
Double Danger (G) 820 Preston Foster-Whitney Bourne..
Everybody's Doing It (G) 817. Sally Ellers-Preston Foster
Fight for Your Lady (G) 808.. John Boles-Ida Lupine
Fit for a King (G) 848 Joe E. Brown-Helen Mack
Flight from Glory (G) 736 Chester Morris- Whitney Bourne..
Forty Naughty Girls (G) 803.. James Gleason-Zasu Pitts
Hawaii Calls (G) 846 Bobby Breen-Juanita Qulgley
Hideaway (G) 733 Fred Stone-Marjorle Lord
High Flyers (G) 810 Wheeler and Woolsey
Hitting a New High (G) 814.. Lily Pons-John Howard
Hollywood Cowboy (G) 733 George O'Brien-Cecilia Parker..
Life of the Party, The (G) 801. Gene Raymond-Harriet Hllllard.
(Exploitation: Oct. 23/37, p. 82.)
Living on Love (G) 809 James Dunn-Whitney Bourne
Maid's Night Out (G) 822 Joan Fontaine-Allan Lane
Make a Wish (G) 745 Bobby Breen-Basll Rathbone
Meet the Missus (G) 729 Victor Moore-Helen Bredarlek . . . .
Music for Madame (G) 804.... Nino Martini-Joan Fontaine
New Faces of 1937 (G) 732.... Joe Penner- Harriet Hllllard
(Exploitation: Oct. 9/37, p. 70.)
Night Spot (G) 821 Allan Lane-Joan Woodbury
(Exploitation: Mar. 12/38, p. 62.)
On Again — Off Again (G)
725 Wheeler and Woolsey
Outcasts of Poker Flat, The
(G) 710 Preston Foster-Jean Mulr
Quick Money (G) 811 Fred Stone-Dorothy Moore
Radio City Revels (G) 823 Bob Burns-Jaek Oakle
Rat. The (A) 862 Ruth Chatterton-Anton Walbrook. .
Riding On Air (G) 771 Joe E. Brown-Florence Rice
Saturday's Heroes (G) 805 Van Heflin-Marian Marsh
Shall We Dance (G) 724 Fred Astalre-Glnger Roger*
(Exploitation: June 19/37, p. 85; July 31/37, p. 80.)
She's Got Everything (G) 818.. Gene Raymond-Ann Sothern
Snow White and the Seven
Dwarfs (G) 891 (Special) .... Watt Disney
(Musical analysis, Feb. 12/38, p. 12; exploitation: Jan. 29,
Mar. 5/38, p. 60; Mar. 12/38; p. 62; Mar. 19/38, p.
Apr. 2/38, p. 60.)
Running Time
Rel. Date Minutes Reviewed
Sept IO,'37t....65.Aug. 21/37
.May
.July
.June
.Oct.
14/37 58. June
23/38 60. July
4/37 67. May
22/37t 65. Oct
12/37
31/37
29/37
9/37
Feb. 18/38.... 1 02. Feb. 19/38
Mar.
Jan.
I8.'38t.
7/38f.
.77. Mar. 12/38
.61
Nov.
6.)
Dee.
Jan.
Jan.
Nov.
Oct.
19/37... 1 01. Nov. 27/37
3/37t.
28,'38t.
I4/38T.
5,'37t.
I5,'37t.
Aug. 20/37..
Sept 24/37t.
Mar. Il/38t.
13/37..
26/37t.
24/37t.
28/37..
3/37t.
.60. Nov.
.62. Jan.
.67. Jan.
20/37
29/38
1/38
Aug.
Nov.
Dee.
May
Sept
2/37
4/37
14/37
4/37
5/38
31/37
Nov. I2,'37t.
Mar. 4/38t.
Aug. 27/37..
June 4/37..
l/37t.
2/37..
Oet
July
..67. Oet
..73. Sept.
..67. Aug.
..63. Sept.
..72. Mar.
..58. July
..70. Nov. 20/37
..85. Dee. 4/37
..64. July 31/37
..77. Aug. 28/37
..61. Oct. 30/37
.*65.Mar. 12/38
..77. Sept. 4/37
..60. May 29/37
..81. Sept 18/37
.100. July 10/37
Feb. 25.'38t.. .CO. Mar. 12/38
July 9/37 68. July 17/37
Apr. 16/37 68. Mar. 20/37
Dee. IO/37t....59.Nov. 27/37
Feb. I l,'38t. .. .90. Feb. 5/38
Jan. 2l/38t....73.Nov. 27/37
June 18/37 71. June 12/37
Oct. 8/37t....60.Sept. 18/37
May 7/37.. ..116. May 8/37
Dee. 3l/37t....72.Dee. 18/37
Feb. 4/38t....86.Doo. 25/37
•38. p. 82; Feb. 19/38. p. 82;
74; Mar. 26/38. pp. 70, 71;
April 9, 193 8
MOTION PICTURE HERALD
63
(THE RELEASE CHAET--CCNT'E)
Stage Door (G) 806 Kath. Hepburn-Ginger Roger* Oct. 8/37t 92. Sept 18/37
(See production article, Aug. 14, '37, p. 16; exploitation: Dee, 1 1, '37, pp. 77, 78; Dee. 25,'37,
pp. 54, 58; Feb. I9,'38, p. 84.)
Super Sleuth (G) 734 Jack Oakle-Ann Sothern July I6,'37 70. July
There Goes My Girl (G) 728. ..Ann Sothem-Gene Raymond May 21/37 74. June
There Goes the Groom (G) 807. Burgess Meredith-Ann Sothern. . .Oet 29,'37t 65. Oct.
This Marriage Business (G) 824. Victor Moore-Viekl Lester Apr. 8/38t . . .*70. Mar.
Toast of New York (G) 719 Edward Arnold-Frances Farmer. . .July 30/37 109. July
(Exploitation: Aug. 28/37, p. 86: Sept. 4/37, p. 96; Sept 26/37, p. 68; Oet. 16/37,
Nov. 27, p. 80; Dee. 11/37, p. 78.)
Victoria the Great (G) 861 Anna Neagle-Anton Walbreek Nov. I2,'37t. . . 1 1 3. Sept. 25/37
(Exploitation: Nov. 6/37, p. 56; Feb. 19/38, p. 84; Mar. 12/38, p. 64.)
Windjammer 783 George O'Brien-Constance Worth. .Aug. 6, 37 58
(See "In the Cutting Room," May 29/37.)
Wise Girl (G) 815 Miriam Hopkins-Ray Mllland Dee. 3l.'37t 70. Jan.
You Can't Beat Love (G) 731. .Preston Foster-Joan Fontaine June 25/37 62. June
You Can't Buy Luck (G) 726.. Vinton Haworth-Helen Mack Apr. 30/37 61. May
17/37
8/37
2/37
19/39
17/37
P. 84;
l/SI
5/37
1/37
Coming
Blind Alibi Richard Dix-Whitney Bourne. ... May 20/38t
Go Chase Yourself 825 Joe Penner-Lucille Ball Apr. 22/38t
(See "In the Cutting Room," Mar. 12/38.)
Gun Law George O'Brien-Rita Oehmen
Having Wonderful Time 819 Ginger Rogers-D. Fairbanks, Jr... May 27/38t
(See "In the Cutting Room," Oct. 9/37.)
Joy of Living (G) 826 Irene Dunne-D. Fairbanks, Jr.. .Apr. I5,'38t. . .*90. Mar. 26/38
Law of the Underworld (A) 827. Chester Morris-Anne Shirley May 6/38t . . . *60. Mar. 19/38
Muddled Deal Joan Fontaine-D. DeMarney
Saint In New York Louis Hayward-Kay Sutton
(See "In the Cutting Room," Mar. 19/38.)
Vivacious Lady 740 Ginger Rogers-James Stewart May I3,'38t
(See "In the Cutting Room," Jan. 15/38.)
TWENTIETH CENTURY-FOX
Running Time
Title Star Rel. Date Minutes Reviewed
All Baba Goes to Town (G) 818. Eddie Cantor-June Lang Oet. 29/37t 81. Oet. 23/37
(Exploitation: Jan. 29/38, p. 85; Feb. 5/38, p. 84; Feb. 19/38, p. 83; Feb. 26/38, p. 70.)
Angel's Holiday (G) 754 Jane Withers- Robert Kent June 4/37 71. May 8/37
Baroness and the Butler(A)835. Annabella- William Powell Feb. I8,'38t 80. Feb.
Big Business (G) 759 Jed Prouty-Sprlng Byington June 18/37 61. Apr.
Big Town Girl (G) 822 Claire Trevor-Donald Woods Dee. 3/37t 70. Nov.
Borneo 807 Mr. & Mrs. Martin Johnson Sept IO/37t . . . .75'/*. . .
(Exploitation: Jan. 8/38, p. 80; Jan. 15/38, p. 70.)
Born Reckless (G) 758 Rochelle Hudson-Brian Donlevy. . July
Borrowing Trouble (G) 824.... Jed Prouty-Spring Byington Dec.
Cafe Metropole (G) 750 Loretta Young-Tyrone Power May
(Exploitation: June 19/37, p. 84.)
Callfornian, The (G) 753 Ricardo Cortez-Marjorle Weaver.. July
Change of Heart (G) 829 Gloria Stuart-Michael Whalen Jan.
Checkers (G) 834 Jane Withers-Stuart Erwln Feb.
Charlie Chan at Monte Carlo
(G) 832 Warner Oland-Keye Luke Jan.
Charlie Chan at the Olympics
752 Warner Oland-Kath. DeMllle May
(See "In the Cutting Room," Mar. 6/37.)
Charlie Chan on Broadway (G) |r| '
811 Warner Oland-Joan Marsh Oct
City Girl (A) 833 Ricardo Cortez- Phyllis Brooks Jan.
Danger — Love at Work (G)
808 Ann Sothern-Jack Haley
Dangerously Yours (G) 817 Cesar Romero- Phyllis Brooks
19/38
17/37
13/37
9/37 58. June 26/37
IO/37t....60.0et 30/S7
7/37 83. May
16/37 58. July
I4,'38t 66. Jan.
Il/38t. ...78. Dee.
2l/38t... 7l Nov.
21/37 71
22/37t....68.Aug.
7/38t....60.Jan.
8/37
10/37
8/38
11/37
6/37
7/S7
1/38
(re-Issue)
Nov.
5/S7T..
..81. Oet
2/37
Nov.
I2.'37t..
.62. Sept.
25/37
May
8/34
Nov.
26/37t..
.77. Nov.
13/37
Nov.
28/37t..
..71. Oet.
23/37
28/S8t.
I4/S8t.
Great Hospital Mystery, The
(G) 751 Sally Blane-Thomas Beck..
(Reviewed under the title, "Dead Yesterday.")
Handy Andy (G) 871 Will Rogers Aug
(re-issue)
Happy Landing (G) 830 Sonja Henie-Don Ameche Jan.
Hawaiian Buekaroo 828 Smith Ballew-Evalyn Knapp Jan.
(See "In the Cutting Room," Dec. 11/37.)
Heidi (G) 816 Shirley Temple-Jean Hersholt Oct
(Exploitation: Dec. 4/37, p. 70.)
Hot Water (G) 814 Jed Prouty-Sprlng Byington Sept. 24/37t.
International Settlement (G)
826 Dolores Del Rio-George Sanders. . Feb.
Island in the Sky (G) 843 Gloria Stuart- Michael Whalen. .. .Apr.
It Happened Out West 745 Paul Kelly-Judith Allen May
Judge Priest (re-Issue) 872... Will Rogers-Anita Louise Nov.
King George VI Coronation
870 Color Special July
Lady Escapes, The (G) 747 Gloria Stuart- M lehael Whalen July
Lancer Spy (G) 809 George Sanders- Dolores Del Rio . Oct.
Life Begins In College (G)
May 14/37 59. Mar. 6/37
l3/37t....8I.May
1 02. Jan.
.61
5/34
29/38
I5,'37t....88.0ct 16/37
.58. July 17/37
4/38t..
I/S8t..
7/37...
.84. Jan. 29/38
.67. Mar. 19/38
.56
l2/S7t....79.Sept 28/34
l5/37t....28
23/37 63. June
8/37t....84.0et
8/37
9/37
Title Star
810 Rltz Bros.-Glorla Stuart..
(Exploitation: Nov. 13/37, p. 68; Jan. 1/38, pp. 57,
60;
Running Time
Rel. Date Minutes Reviewed
...Oet l,'37t.; ..94. Oet. 2/37
Feb. 5/38, p. 84.)
3l/37t....84.Dee. 25/37
25/38t....64.Jan. 8/38
20/S7t....75.Aug. |4/37
25/38t
IS/S7t.
8,'38t.
68. July
59. Mar.
I8,*38t
8/37t
.81. Mar.
.55
4,'38t...85'/i.Mar. 5/38
9/37t....79.Nev. 13/37
15/37.
11/37.
..57. Feb. 13/37
..74. Aug. 7/37
Love and Hisses (G) 825 Walter Wlnchell-Ben Bernle Dee.
Love on a Budget (G) 836 Jed Prouty-Sprlng Byington Feb.
Love Under Fire (G) 803 Loretta Young-Don Ameche Aug.
Mr. Moto's Gamble 841 Peter Lorre-Keye Luke Mar.
(See "In the Cutting Room," Mar. 12/38.)
One Mile from Heaven (G)
802 Claire Trevor-Sally Blane Aug.
Raw Hide (G) 842 Smith Ballew-Evalyn Knapp Apr.
Rebecca of Snnnybreek Farm
(G) 837 Shirley Temple-Glerla Stuart. ... Mar.
Roll Along Cowboy 812 Smith Ballew-Ceeella Parker Oet
Sally, Irene and Mary (G) 827. Alice F aye- Fred Allen Mar.
Second Honeymoon (G) 818. ... Loretta Young-Tyrone Power Nov.
(Exploitation: Feb. 5/38, p. 82.)
Secret Valley (G) 731 Richard Arlen- Virginia Grey Jan.
She Had t* Eat (G) 757 Rochelle Hudson-Jack Haley June
Sing and Be Happy 756 Anthony Martln-Dlxle Dunbar June 25/37 64
(See "In the Cutting Room," May 1/37.)
Slave Ship (G) 748 Wallace Beery- Warner Baxter July
(See production article. Mar. 13/37, p. 16.)
Tarzan's Revenge (G) 823 Glenn Morris-Eleanor Hola Jan.
Thank You, Mr. Moo (G) 831.. Peter Lorre-Jane Regan Dee.
Thin lee (G) 805 Sonja Henle-Tyrone Power Sept,
(Exploitation: Oct. 9/37, p. 66; Dec. 11/37, pp. 76, 78.)
Think Fast, Mr. Mote (G)
804 Peter Lorre-Vlrglnla Field Aug.
This Is My Affair (G> 721 Barbara Stanwyck- Rebt. Taylor.. May
Under the Red Robe (G) 743.. Conrad Veldt- Annabella May
Walking Down Broadway (G)
838 Claire Trover- Michael Whalen. ..Mar.
Wee Willie Winkle (G) 760... Shirley Temple- V. MeLaglen July 30/37 99. July
(Exploitation: July 10/37, p. 88; Aug. 7/37. p. 92; Sept. 4/37, pp. 94, 97; Oet.
p. 68.)
Western Gold (G) 761 Smith Ballew-Heather Angel Aug.
Wife. Doctor and Nurse (G)
813 Loretta Young-Warner Baxter Sept,
(Exploitation: Nov. 13/37, p. 62; Feb. 5/38, p. 83.)
Wild and Woolly (G) 806 Jane Withers-Walter Brennan. . . .Sept.
You Can't Have Everything (G)
801 Alice Faye-Don Ameche Aug.
(Exploitation: Jan. 8/38, p. 82.)
24/37
19/38
1 2, '51
2/37 92. J una 19/37
7/38t...70 Jan. 15/38
24/37t-..-67.N0T. 27/37
3/S7t....78.Adg. 28/37
27/37t....66.Apr. 17/37
28/37 99
21/37 82. June 12/37
ll/38t....6fl.Feb. 5/38
3/37
9/37,
27/37 38.8ept. 11/37
1 7/37 1.... 85. Sept. 11/37
IO/37t....64.July 24/37
3/37t...»9.July 31/37
Coming
Alexander's Ragtime Band T. Power-A. Faye-D. Ameche
Battle of Broadway, The (G). . .Victor McLaglen-Loulse Hevlek..Apr. 22/38t . . .*85. Apr. 2/38
Four Men and a Prayer Loretta Young-Richard Green Apr. 29,'38t
Handle with Care June Lange-Dick Baldwin
In Old Chicago (G) 840 Tyrone Power-Alice Fay* Apr. I5/38T. . . 1 10. Jan. 8/3i
(See production article, Sept. 4/37, p. 48.)
Josette 839 Slmone Simon-Don Ameche June 3/38t
(Soe "In the Cutting Room," Jan. 29/38.)
Kentucky Moonshine 844 Rltz Brothers-Tony Martin May I3,'38t
Kidnapped Warner Baxter-F. Bartholomew . . May 27/38t
(See "In the Cutting Room," Feb. 26/38.)
Little Miss Broadway Shirley Temple-Jimmy Durante
Mr. Moto Takes a Chant* (G)
819 Peter Loire- Rochelle Hudson June 24/38t 63. Oct. 30/37
(Reviewed under the title, "Look Out, Mr. Moto.")
Mysterious Mr. Moto Peter Lorre-Mary Maguire
Racing Blood Lynn Bari- Dennis Moore
Rascals Jane Wlthers-Robt. Wlleex May 20,'38t
(See "Gypsy," "In the Cutting Room," Jan. 29/38.)
Three Blind Mice Loretta Young-Joel McCrea
Trip to Paris (G) Jed Prouty-Shirley Deans May 6,'38t 63. Mar. 26/38
We're Going to Be Rich Gracie Fields-Victor MeLaglen
UNITED ARTISTS
Title Star
Action for Slander (A) Cllve Brook-Ann Todd
Adventures of Tom Sawyer (G)Temmy Kelly-May Rabs*n
(See production article, Oct. 9/37, p. 16.)
Dark Journey (G) Vivien Leigh-Conrad Veldt July
Running Time
Rel. Date Minutes Ravlewed
..Jan. l4/38t.-..83.Aug. 14/37
..Feb. I l.'38t- . .91 . Feb. 18/38
2/37t. ...82. Mar.
Dead End (G) Sylvia Sidney-Joel McCrea Aug. 27/37t. .. .93. Arg.
8/37
7/37
(Exploitation: Sept. 16/37, p. 86; Sept. 25/37, p. 71; Nov. 20/37, p. 88; De*. 11/37. p. 76.)
Dreaming Lip* (A) Ells. Bergner- Raymond Ma*sey...May 28/37 78. Mar. 6/37
Farewell Again (G) Leslie Banks-Flora Robstn Oct. 8/37t 83. May 22/37
52nd Street (G) Ian Hunter-Pat Paterson Nov. I9.'37t 82. Oet. 9/37
Gaiety Girl*. The Jack Hulbert-Patrlela Elll* Mar. I8.'38t 73.N*v. 8/37
(Reviewed under the title, "Paradise for Two.")
64
MOTION PICTURE HERALD
April 9 , 1938
(THE RELEASE CHART— CONT'D)
Runnlss Time
Title Star Rel. Date Minutes Reviewed
Goldwyn Follies, The (6) "Charlie McCarthy"- Edgar Ber-
gen-Rltz Bros. -Adolphe Menjou.. Feb. 4,'38t. . . 109. Jan. 29/38
(See production article, Nov. 13. '37. p. 14: exploitation: Mar. I2,'38, pp. 63, 63; Mar. I9.'38,
PP. 72, 74; Mar. 26/38, pp. 69, 72.)
Hurricane, The (G) Dorothy Lamour-Jon Hall Dee. 24/37t. .. 102. Nov. IS/37
(See production article, Aug. 7/37, p. 16; exploitation: Nov. 20/37, p. 94; Feb. 5/38,
p. 84; Feb. 12/38, pp. 70, 73: Mar. 5/38, p. 60.)
I Met My Leva Again (G)....Joan Bennett-Henry Fonda Jan. 28/38t 80. Jan. 15/38
Knight Without Armour (G)..Marlene Dletrlch-Robt. Denat. .. .July 23/37t ... 107. June 19/37
(Exploitation: Aug. 21/37, p. 78; Sept. 11/37, p. 84.)
Love from a Stranger (A) Ann Harding-Basil Rathbone May 14/37 87. Feb. 13/37
Men Are Not Gods (A) Miriam Hopkins-Gert. Lawrence. .Jan. 22/37 82. Jan. 2/37
Murder en Diamond Row (G) . ■ Edmund Lowe-Ann Todd Dee. IO/37t 77. Sept. 11/37
(Reviewed under the title, "The Squeaker.")
Nothing Saered (G) Carole Lombard- Fredrle March. ..Nov. 28/37t 75. Nov. 27/37
(See production article, Aug. 21/37. p. 16; exploitation: Dee. 18/37, p. 65; Jan. 8/38,
p. 88; Feb. 5/38, p. 84; Mar. 23/38, p. 68.)
Prisoner of Zenda (G) Ronald Colman-M. Carroll Sept. 3/S7t. ■• 101 .Sept. 4/37
(Exploitation: Dec. 18/37, p. 64.)
Stand-in (A) Leslie Howard-Joan Blondell Oct. 29/37t. . . .91 .Oct. 9/37
(Exploitation: Nov. 27/37, p. 78; Dee. 18/37, p. 66.)
Stella Dallas (A) Barbara Stanwyck-John Boles. .. .Aug. 6,*S7t ... 1 1 1 .July 31/37
(Exploitation: July 31/37, p. 61; Sept 25/37, pp: 69. 70: Ott. 2/37, p. 74; Oct. 9/37,
pp. 67, 69; Oet. 23/37, pp. 83, 85; Oct. 30/37, p. 86; Nov. 6/37, p. 66; Nov. 27/37,
p. 78; Dee. 4/37, pp. 77, 78; Feb. 19/38, p. 83; Mar. 19/38, p. 74.)
Storm In a Teacup (G) Vivien Leigh-Rex Harrison Feb. 25,'38t (8. June 12/37
Walt Disney's Academy Award
Revne Five Award Winners Juno I8/S7t. . . .44
Walter Wanger's Veguet »f
1938 (G) Warner Baxter-Joan Bennett Sept. I7.'37t . . . 108. Aug. 7/87
(Exploitation: Aug. 21/37, p. 74; Sept. 11/37, p. 82; Nov. 20/37, p. 92; Nov. 27/37,
p. 80; Dec. 18/37, p. 65; Jan. 1/38, p. 58; Jan. 29/38, pp. 82, 84; Fob. 5/38, p. 82.)
When Thief Meets Thief (A)..D. Fairbanks, Jr.-V. Hobson. .. . June 4,*37 87. May 8/J7
(Reviewed under the title, "Jump for Glory.")
Woman Chases Man (Q) Miriam Hopkins-Joel McCrea. . . . May 7/37 71. May 1/37
(See production article, Apr. 17/37, p. 12: exploitation: June 12/37, p. 92; July 3/37,
p. 88; Sept. 11/37, p. 83; Oct. 30/37, p. 84.)
You Oily Live Once (A) Sylvia Sidney-Henry Foada Jan. 29/37 88. Ju. 38/37
(Exploitation: Jan. 30/37, p. 80; Mar. 6/37, p. 89; Mar. 20/37, pp. 76, 78; Apr. 3/37,
pd. 66, 71; June 26/37, p. 123; July 10/37, p. 87; Aug. 21/37, p. 74.)
Coming
Adventures of Marco Polo (A).. Gary Cooper-Sigrld Gurle Apr. 1 5,'38t • . 104. Feb. 19/38
(Exploitation: Mar. 5/38, p. 60.)
Adventuress, The Madeleine Carroll-Henry Fonda
(See "In the Cutting Room," Mar. 26/38.)
Algiers Charles Boyer-Hedy Lamarr
Divorce of Lady X, The (A). ..Merle Oberon-Laurenee Olivier.. .Apr. I5,'38t 91. Jan. 15/38
Madamolselle Doeteur (A) Dita Parlo-John Loder 77. Deo. 18/37
Mutiny In the Mountains Raymond Massey-Valerle Hobson
Over the Moon Merle Oberon-Rex Harrison
Return of the Scarlet
Pimpernel, The (G) Barry Barnes-Sophie Stewart Apr. 29/38t 90. Nov. IS/37
South Riding (A) Edna Best-Ralph Richardson 90. Jan. 22/36
UNIVERSAL
Title Star Rel. Date
Adventure's End (G) 2036 John Wayne-Diana Gibson Dee. 5,'
Armored Car (G) 1004 Robert Wllcox-Judlth Barrett Juno
As Good as Married (G) 1012.. John Boles-Deris Nolan May
Behind the Mike 2030 Wm. Gargan-Judlth Barrett Sept.
Black Aces 2050 Buek Jones-Kay Llnaker Sept.
Blaek Doll (G) 2014 Nan Grey-Donald Woods Jan.
Border Wolves 2056 Bob Baker-Connie Moore Feb.
Boss of Lonely Valley 2052 Buck Jones Nov.
California Straight Ahead (G)
1030 John Wayne-Louise Latimer May
Carnival Queen 2026 Dorothea Kent-Robert Wilcox. ... Oct.
"Crime" of Dr. Hallet, The
(G) 2017 Ralph Bellamy-J. Hutchinson Mar.
Courage of the West 2054 Bob Baker-Lois January Dee.
(See "In the Cutting Room," Sept. 11/37.)
Empty Saddles (G) 1043 Buck Jones-Louise Brooks Dee.
Forbidden Valley 2035 Noah Beery, Jr.-F. Robinson Feb.
(See "Mountains Are My Kingdom," "In the Cutting Room," Dee. I
Girl with Ideas, A (G) 2015. ..Wendy Barrle-Walter Pldfeon.. .Nov. 7,
Goodbye Broadway (G) Alice Brady-Chas. Wlnnlnger Apr. I,
I Cover the War (G) 1016 John Wayne-Gwen Gaze July 4,'
Idol of the Crowds (G) 2037. ..John Wayne-Sheila Bromley Oct. 10,
Jury's Secret, The (G) 2019. ..Fay Wray-Kent Taylor Jan. 18.
Lady Fights Back, The (G)2035. Irene Hervey-Kent Taylor Sept. 19,'
Last Stand. The 2029 Bob Baker-Constance Moore Apr. 1/
Law for Tombstone 2051 Buek Jones-Muriel Evans Oet. 10,'
Let's Make a Night of It
(G) 2041 C. (Buddy) Rogers-June Clyde.. Mar. 25/
27,
4,
30,
Running Time
Minutes Reviewed
37 1.... 63. Nov. IS/37
37 64. Aug. 14/37
37 81. May 1/37
'37t....08
37t....58
88t....S6.Jan. 22/38
38t....57
37t.. .59
'37 67. Apr. 8/S7
•37f.. .66
'38t.. . .68. Mar. I2/38
'37*.... 57
'3* 62. Oct. 24/36
S8t 07
1/37.)
S7t. . ..86'/,Nev. 6/37
'S8t...*70.Mar. 26/38
'37 B«.J»ly I6/S7
'37t....82KOet. 2/S7
•38t..-.65.Jan. 15/38
'S7t 63. Oet. 28/37
m
'37t »
38t 67. July I0/S7
'37 66. July IS/37
'38t...96'/,.Mar. B/IS
'37 67. May 22/S7
Love In a Bungalow (G) 1009.. Kent Taylor-Nan Grey June
Mad About Music (G) 2002 Deanna Durbln-Herbort Marshall. . Mar.
Man In Blue, The (G) 1020. .. Robert Wllcox-Nan Grey May
Man Who Cried Wolf, The
(G) 2023 Tom Brown-Barbara Road Aug. 29/37t 66. Sept. 4/37
Merry-Go-Round of 1938 (G)
2006 Bert Lahr- Alice Brady Nov. 14,
Midnight Intruder (G) 2016... Louis Hayward-Barbara Read Feb. 6,
Title Star Rel.
Night Key (Q) 1024 Boris Karloff-Jean Rogers May
(Exploitation: May 22/37, p. 87.)
Oh, Doctorl (G) 1013 Edward Everett Horton May
(Exploitation: May 22/37, p. 87.)
100 Men and a Girl (G) 2001. .Deanna Durbin-Adolpho Menjou. .Sept
(See musical analysis, Sept. 18/37, p. 29; exploitation: Sept.
p. 76; Oct. 9/37, p. 69; Nov. 6/37, pp. 56, 66: Nov. 20/37,
Dee. 18/37, p. 68; Jan. 1/38, p. 60.)
Prescription for Romance(G)20l3Wendy Barrio-Kent Taylor Dee.
Reckless Living (G) Robt. Wlleox-Nan Grey Apr.
Reported Missing (G) 1006 Wm. Gargan-Jean Rogers Aug.
Road Back, The (G) 1005 Richard Cromwell-John King Aug.
(See production article, Apr. 24/37, p. 16; exploitation: July 3
p. 83; Oct. 9/37, pp. 66, 68.)
Singing Outlaw, The 2055 Bob Baker-Joan Barclay Jan.
Smoke Tree Rango 1046 Buck Jones-Muriel Evans June
Some Blondes Are Dangerous
2018 Noah Beery, Jr.-Dorothea Kent. ..Nov.
Spy Ring. The (G) 2033 Wm. Hall-Jane Wyman Jan.
State Police (G) 2029 John King-Constance Moore Mar.
Sudden Bill Dorn 2053 Buck Jones-Evelyn Brent Doe.
That's My Story 2034 Claudia Morgan-Win. Lundlgan. . .Oct.
(See "In the Cutting Room," July 3/37.)
Trouble at Midnight (G) 2020. . N. Beery, Jr. -Catherine Hughes. .Oet.
We Have Our Moments (G)
1017 Sally Ellers-James Dunn Mar.
West Bound Limited 1008 Lyle Talbot-Polly Rowles July
Westland Case. The (G) 2024. .Preston Foster-Carol Hughes Oet.
Wildcatter, The 1015 Scott Colton-Jean Rogers June
Wings Over Honolulu (G)
101 1 Wendy Barrle-Ray Mllland May
You're a Sweetheart (G) 2004. Alice Faye-George Murphy May
(Exploitation: Feb. 12/38, p. 72: Apr. 2/38, p. 58.)
, Running Time
Date Minutes Reviewed
2/37 67. Apr. 24/87
16/37 67. Apr. 24/87
. l2/37t....S4.Se»t. II/S7
25/37, p. 68; Oet. 2/J7.
p. 82; Nov. 27/37, p. SO;
l2/37t....M.Dee. 18/37
8/38t.. .*65.Apr. 2/S8
15/37 63. All. 7/S7
1/37... .103. June 26/87
1/37, p. 86; Sept. 18/87.
23/S8t....56
6/37 59
2S/37t.. ..64'/,
9/S8t 61. Jan. 29/38
I8/S8t....6l Apr. 2/38
I9/S7t 5*.
24/37t....62
l7/S7t....«.Nev. 20/37
28/37 67. Apr. 3/37
11/37 66
3l/S7t....6S.Oet. 2/S7
6/37 96. Dee. 18/37
.76. Apr. 24/S7
23/S7...
23/ 37 78. May 15/37
Coming
Air Devils Dick Purcell-Beryl Wallace
Hell's Kitchen V. McLaglen-Beatrlce Roberts
Lady In the Morgue Preston Foster- Patricia Ellis Apr. 22/S8t.
(See "In the Cutting Reom," Mar. 19/38.)
Letter of Introduetlon E. Bergen-"Charlie McCarthy"
Nurse from Brooklyn Sally Eilers-Paul Kelly Apr. l5/38f.
(See "In the Cutting Room." Mar. 12/38.)
Rage of Paris. The D. Darrieux-D. Fairbanks, Jr
Sinners In Paradise . John Boles-Madge Evans May 6,'38t.
(See "In the Cutting Room," Mar. 26/38.)
WARNER BROTHERS
(See also First National)
Running Time
Title Star Rel. Date Minutes Reviewed
Accidents Will Happen (G) 222. Ronald Reagan-Gloria Blondell. . .Apr. 9/38t 62. Feb. 26/38
Another Dawn (A) 106 Kay Francls-Errol Flynn June 26/37 73. Apr. 10/37
(See production article. Mar. 6/37, p. 16.)
Blazing Sixes 129 Dick Foran-Helen Valkls June
Blendes at Work 255 Glenda Farrell- Barton MaeLane. . Feb.
Devil's Saddle Legion, The
130 Dlek Foran-Anne Nagel Aug.
12/37..
5/38t.
14/37.
.55.
.52.
Expensive Husbands (G) 223. .. Beverly Roberts- Patrle Knowlee. . Nov. 27/37t 62. Sept. 11/37
9/37 60. June 12/37
4/37t....82.Sept. 11/17
2/»7
11/37
37t....87.0et. 2S/S7
■38t....68.Jan. 29/88
Fly-Away Baby (G) 125 Glenda Farrell-Barton MaeLane. . June
First Lady (G) 210 Kay Francis-Preston Foster Dee.
(Exploitation: Feb. 19/38, p. 84.)
Footloose Heiress 123 Craig Reynolds-Ann Sheridan Aug. 21/37
(See "In the Cutting Room," Apr. 10/37.)
Great Garrlek. The (G) 209 Brian Aherne-O. de Havllland . ..Oet 30/37 89. Oct.
He Couldn't Say No (G) 221. ..Frank McHugh-Jane Wyman Mar. I9,'38t. . . .57. Dec.
(Reviewed under the title, "Larger Than Life.")
Invisible Menace (G) 224 Boris Karloff-Marle Wilson Jan. 22/38t 55. Oet 23/37
(Reviewed under the title, "Without Warning.")
It's Love I'm After (G) 207 Leslie Howard-Bette Davis Nov. 20,'37t 90. July 31/37
Jezebel (G) 204 Bette Davis-Henry Fonda Mar. 26/38t. .•l03.Mar. I2/S8
Kid Comes Baek, The (G) 214. Wayne Morris- June Travis Fob. I2/S8f
(Reviewed under the title, "Don't Pull Your Punches.")
Kid Galahad (G) 102 Edw. G. Roblnson-Betto Davis... May 29/37.
(Exploitation: June 5/37. p. 64; Sept. 4/37, p. 96.)
Life of Emlle Zola, The (G)
203 Paul Muni-Gale Sondergaard Oct 2/37t
(Exploitation: Oct. 2/37, p. 76: Oet. 9/37, p. 68; Nov. 27/37, p. 84; Dee. 25/37. p. 58:
Jan. 15/38, p. 65: Jan. 29/38, pp. 82, 84, 85: Fob. 12/38, p. 72.)
Love, Honor and Behave(A)2l6. Wayne Morrls-Prlsollla Lane Mar. I2,'38t ... 7 1 Feb.
Marry the Girl (G) 116 Hugh Herbert-Mary Boland July 1/37 68. Aug
Over the Wall (G) 212 Dlek Foran-June Travis Apr. 2/S8t 66. Apr.
public Wedding 126 Jane Wyman-Wllllam Hopper. .. .July 10/37 58
Penrod and His Twin Brother
(G) 226 Billy and Bobby Mauch Feb. 26,'38t 63. Jan.
(See "In the Cutting Room," Oet 30/37.)
Sergeant Murphy (G) 216 Ronald Reagan-Mary Magulre Jan. l/38t . • . .57. Dec. 11/37
Singing Marino, The (G) 101 .. Dick Powell-Doris Weston July 3/37 105. July 10/37
(Exploitation: July 24/37, p. 80; Sept 25/37, pp. 68. 71.)
Slim (Q) 114 pat O'Brien-Henry Fonda Juno 12/37 80. July 3/87
Swing Your Lady (G) 211 H. Bogart-Loulse Fazenda Jan. 8/38t 79. Jan. 8/38
(Exploitation: Feb. 26/38. p. 68: Mar. 19/38, p. 76; Mar. 26/38, p. 69: Apr. 2/38, p. 56.)
Tovarlch (G) 201 Claudetto Colbert-Charles Boyer..Dee. 25,'37t 98. Dee. 4/87
Varsity Show (G) 202 Dlek Powell-Fred Waring Sept. 4/37t. . . 121 . Aug. 2I/S7
(See production article, July 24/37, p. 16; exploitation: Nov. 20/37, p. 94; Dec. 4/37,
p. 77; Jan. 1/38, p. 60.)
.61. Jan. 30/37
.101. May 8/37
.116. July 10/37
19/38
14/37
2/38
15/38
April 9, 193 8
MOTION PICTURE HERALD
65
(THE RELEASE CHACT—CONT'E)
Running Time
Title Star Rel. Date Minutes Reviewed
White Bondage (G) 125 Jean Mulr-Gordon Oliver June 19/37 60. Mar. IS,'37
Wine, Women and Horses (G)
218 Barton MacLane-Ann Sheridan. . .Sept. Il,'37t 64. July 24/37
Coming
Amazing Dr. Clltterhouse, The.Edw. G. Robinson
Angels with Dirty Faces James Cagney-Pat O'Brien
Boy Meets Girl James Cagney-Pat O'Brien
Cowboy from Brooklyn Dick Powell-Prlsellla Lano
(See "In the Cutting Room," Feb. 19/38.)
Crime School Gale Page-H. Bogart May, 28/38
(See "In the Cutting Room," Feb. 26/38.)
Defense Rests, The Ronald Reagan-Mary Magulre
Four's a Crowd E. Flynn-O. de Havilland-R.
Russell
Gold Diggers In Paris Rudy Val lee- Rosemary Lane
(See "In the Cutting Room," Mar. 19/38.)
In Every Woman's Life Kay Francis-John Litel
Little Miss Thoroughbred Ann Sheridan-John Lltel
(See "Little Lady Luck," "In the Cutting Room," Feb. 12/38.)
Men Are Such Fools Wayne Merrls-Prlsollla Lane May 2l/38t
(See "In the Cutting Room," Jan. 22/38.)
Penrod's Double Trouble (G) . . . Billy and Bobby Maueh *60.Apr. 2/38
Singing Cop, The Dick Foran-Ann Sheridan
White Banners Claude Rains-Fay Balnter
(See "In the Cutting Room," Feb. 26/38.)
OTHER PRODUCT (DOMESTIC)
Title Star Dlst'r Rel. Date Ml
Amateur Crook Herman Brix Victory Dec. IO/37t
Dawn to Dusk Margaret Morris Advance Nov. I,'37t
Dead March, The (A) Boake Carter Imperial Sept. I5,'37t.
Dynamite Delaney Weldon Heyburn Imperial Jan. 2/38t
Harlem on the prairie (G). Herbert Jeffries ....Associated Dee. 9/37.
Heroes of the Alamo (G>... Earl Hodglns Sunset Aug. 19/37.
Lost Ranch Tom Tyler Victory Nov. 30/37f .
Million Dollar Racket (G). Herman Brix Victory Oct. l/37t
Nation Aflame (G) Noel Madison Treasure Oet. 16/37.
Night Nurse Joby Jordan Advance Jan. I5,'38t •
Now Is the Time Joby Jordan Advance Nov. I5,'37t •
Orphan of the Pecos Tom Tyler Victory Dec. 30/37t .
Rangers Roundup (G) Fred Scott Spectrum Feb. I5,'38t
Roaring Six Guns Kermit Maynard Ambassador-Conn .. Oct. I5,'37t-
Squadron "B" Margaret Morris Advance Sept. I5,'37t .
Swing It, Professor (G) Pinky Tomlin Ambassador-Conn .. Nov. I5,'37t.
Three Legionnaires (G) Robt. Armstrong ...General June 15/37..
What Price Vengeance?
(G) Lyle Talbot Rialto Juno 1/37 .
With Pleasure, Madame. .. .Conrad Nagel Imperial Apr. I5,'37f.
Young Dynamite Frankie Darro Ambassador-Conn Sept. I5,'37t .
Coming
Adventures of Chlco (G)... Nature Film Woodard Bros Apr. 10/38 .
Delinquent Parents Doris Weston Progressive July 1/38..
Scandal House Adrienne Ames Progressive July 15/38..
Wayward Daughters Verna Hillie Progressive Jluy 1/38.
Running Time
Inutes Reviewed
..58..
73. Sept. 11/37
.80
55. Nov. 27/37
75 Aug. 7/37
.56
62. Nov. 20/37
76 Oct. 23/37
55
55 Feb. 5/38
'60. Nov. 13/37
60 Mar. 27/37
57 June 12/37
.90
.60. Nov. 27/37
OTHER PRODUCT (FOREIGN)
Running Time
Title Star Dlst'r Rel. Date Minutes Reviewed
Ada Don't Do That Polish Film Hoffberg Oct. I5,'37t..82
Adam's Tree (G) Elsa Merllnl Cine Lux Jan. 19/38. . .78. Feb. 5/38
Affairs of Maupassant, The
(A) Llll Darvas Gallle Feb. 1 1/38. . .84. Feb. 12/38
Al Chet Jewish Film ..Foreign Cinema Arts ..Jan. 1/38... 90
Alibi, The (A) Erich Von Strohelm. . B. N. Film 95. Feb. 28/88
Angel's Pit, The (A) Amedo Nazzarl June 28/37
All Men Are Wild Paul Javor Hungaria Oct. 21 ,'37t . . .9 rls
Anniversary Imre Raday Hungaria Dec. I0,'37t . . 1 0 rls
Bank Holiday (G) John Lodge General 86. Mar. 26/38
Big Fella (G) Paul Robeson British Lion 73. July 10/37
Bride from Toroeke Paul Javor Hungaria Oct. I ,*37f . .10 rls
Bronze Sentries (G) Foseo Glnschettl Fenoroma Oct. 2/37
Business in Distress Czech Film Hoffberg Oct. 1 5,*37t - . 90
Call, The (G) Jean Yonnel Best Mar. 28/38. . .75. Apr. 2/38
Club de Femmes (A) Danielle Darrleux . . Mayer-Burstyn ...Oct. 19/37.. .89. Oet. 23/37
Dance Program (A) Marie Bell A.F.E. Corp 120. Jan. 29/38
Don Quixote (G) Chaliapin World Sept. *37t. .78. July 8/37
Dybbuk, The (A) A. Morewskl Geist Apr. 15/38. . 120. Mar. 19/38
Edge of the World, The
(A) Flnlay Currle British I. E. Ca 80. Aug. 14/37
Eighty Miles an our Gy Kabos Hungaria Nov. I9,*37t ... 8 rls
Emit Und Die Detektlvo. .. Fritz Rasp International 77
Fury Over Spain (G) Modern Film 55. Aug. 14/37
Gang Show, The (G) Ralph Reader General May 1/37
Generals Without Buttons
(A) Jean Murat Mayer-Burstyn ...Feb. 4/38. . .80. Jin. 29/38
Gobsek (A) Leonid Leonldov Amklno 74. Aug. 14/87
Running Time
Title Star Rel. Date Minutes Reviewed
Grand Illusion (A) Erich von Stroheim .. World 120. July 3/37
(Reviewed under the title, "La Grsnde Illusion.)
Greece of 1938 Newsreels Norton Jan. 9,'38t..90
Green Felds (G) Helen Beverley Collective Oct. 1 1 ,'37f. 1 05 Jan. 15/38
Gueule D'Amour (A) lean Gabln A. C. E 95. Feb. 5/S8
Heart for Heart pager-Szorenyi Danubia Apr. I7,'38t . .83
Help! I Have Inherited. ... Irene Agay Danubia Dec. 24/37t. .88
Hotel Springtime Gy Kabos Hungaria Nov. 30/37t . . 10 rls
"Housemaster" (G) Otto Kruger Assoc. British 95. Feb. 28/38
I Married for Love Kabos-Radal Danubia Feb. 4/38t 84
I Picked You for My
Husband Paul Javor Hungaria Nov. 4,'37f . . . 9 rls
I See Ice (G) George Formby Assoc. British 81. Apr. 2/SS
In the Far East (G) N. Begollubov Amklno Oct. 19/37. . .81 .Oct. 30/37
Jolly Paupers Jewish Film ..Foreign Cinema Arts ..Mar. 1/38... 65
lerleho (G) Paul Robeson General 77. Sept. 4/37
Kainourgea Zoe Rita Karmen Norton Nov. 7,'37t .115
Kathleen (G) Sally O'Neill Hoffberg Jan. 22/38f . .75. Feb. 19/38
King's People, The (G) John Drinkwater Mlndlln May 11/37. . .70. May 22/87
La Damincella dl Bard (G).Emma Grammatlta. . I. C. I Feb. 5/38. . .77. Feb. 12/38
Lady Seeks Room Zilahi-Kabos Danubia Mar. 1 0,'38t - 91
Life and Loves of
Beethoven (G) Harry Baur World Dec. 1 5,'37t - 82. Dec. 4/37
Loves of DuBarry Gitta Alpar Hoffberg Mar. 30/38t..78
Lower Depths, The (A) lean Gabin Mayer-Burstyn ...Oct. 15/37.. .95. Sept. 25/37
Luck of the Irish Richard Hayward Guaranteed Mar. I5,'38f..63
Lucrezla Borgia (A) Edwige Feulllere .. .European Oet. 12/37. . .78. Oct. 23/37
Mademoiselle Docteur (A).Dita Parlo United Artists 105. May 1/37
Make Up (G) N. Asther-J. Clyde. . Assoc. British 70. July 10/37
Man Sometimes Errs A. Tekes Hungaria Feb. 4,'38t . . 1 0 rls
Mayerling (A) Charles Boyer Pax Films Sept. 13/37. . .91 Sept. 25/37
(Exploitation: Nov. 6/37, p. 56.)
Merlusse <G) Henri Poupon French M. P Jan. '38. . .67. Dec. 25/37
Merry Comes to Town (G).Zasu Pitts Sound City 77. June 5/37
Meseanto , Pertzel-Torzs Danubia Oct. I5,'37t..87
Miracle of Lourdes John Bara Danubia Nov. l/37f ..62
Monastery (G) Monastic Film World Apr. I,'38t . .55. Feb.
(Exploitation: Feb. 19/38, p. 84.)
Mutiny of the Elsinore,
The (G) Paul Lukai Assoc. British 77. Sept.
My Daughter Is Different. .furray-Kabos Danubia Oct. 20/37t..88
Noches de Gloria (A) Esperanza Iris Bueno 95. Mar. 26/38
Noeturno (A) Ria Byron Schwab 90. Mar. 12/3*
Old Curiosity Shop, The. .. Dickens Story Hoffberg Dec. I2,'37t. .74. Feb.
Orage (A) Charles Boyer Daven-Ltoer 105. Feb.
Orphan Boy of Vienna
<G) ....Hans Olden General 77. Sept.
Pearls of the Crown (A).,.Sascha Gultry Lenauer 1 1 5. June
Reborn Elene Papadake Norton Dec. 5/37... 90
Room No. Ill Javor-Lazar Danubia Apr. l/38t..9l
Ruler, The (G) Emll Jannlngs Amer.-Teblt Oet. 15/37. . 1 20. Oet. 38/37
Silver Blaze (G) Arthur Wontner Assoc. British 70. July 17/37
Sister Mary Javor-Sved Danubia Oct. I0,'37t..9l
Sisters In Arms (G) J. Sully- J. Day C. U. C 125. Dee. 25/87
Ski Chase Hannes Schneider World Feb. 15/38... 73
Song of the Lark Czech Film Hoffberg Dec. 8/37f..90
Spanish Earth, The (A) Prometheus Aug. 20/37. . .58. Sept. 4/37
Sport of Love, The Gy Kabos Hungaria Dec. 24/37t . . .8 rls
Student's Romance, The
(G) Patric Knowles Hoffberg Oct. 1 0/37t July9. . 7
Sutyl, the Lucky Child Adam Klari Hungaria Jan. I l/38t ?4 . flf','3853
Tempest in Charda Javor-Lazar Danubia Jan. 7/38. ..90
Tender Enemy Simone Berriau World Mar. 30/38t..65 ,
Texas Mammy Fedak Danubia Feb. I8,'38t..89
Thirteen, The (A) Ivan Novoseltsev Amklno 85. July 17/37
This Is China Guaranteed Dec. I,'37t..68
Three Spinsters Rajnay- Kabos Danubia Oct. 30/37t..72
T-Kies Koff lewish Film Foreign Cinema Arts .. May 15/38. .102
Tomi (G) Pecsi-Adam Danubia Sept. 1 1 ,'37t . .81 .Oct. 30/37
True Love Sophea Domogloy. ... Norton Oct. 3/37t..85
Two Prisoners Paul Javor Hungaria Oct. I2,'37t . . 10 rls
Uncivilized (A) Dennis Hoey Box Office Nn. 23/37. . .77. Nov. 27/37
Vessel of Wrath (A) Chas. Laughton Assoc. British 95. Mar. 26/38
Village Rogue, The M. Dayka Hungaria Jan. 2l/38t . . 10 rls
Voice of India Hoefller Expedition. . Hoffberg Jan. 28,'38t...70
World's In Love, Ths (A)..Marta Eggerth Viennese May It/37. . .85. Nov. 20/37
Yellow Roses Kabos Danubia Mar. I ,'38t . . 90
5/38
18/37
2/35
12/38
18/37
5,"37
66
MOTION PICTURE HERALD
April 9 , 1938
(THE RELEASE CHART— CONT'D)
SHCET
EILMS
[Numbers immediately follow-
ing title designate date re-
viewed; for example, (8-1-37)
August 1, 1937.1
COLUMBIA
BROADWAY COMEDIES
Title Rel. Date MIn.
Ankle Away May I3,'38. . .
Andy Clyde
Big Squirt, The (10-2-37) . Sept. (7/37t/l8
Charlie Chase
Bury the Hatchet (8-21 -37). Aug. 6/37.19
Calling All Curtains Oct. I ,*37t IB. ... .
Calling All Doctors July 22,'37. 19'/,. .
Cash and Carry (9-1 1-37) ..Sept. 3,'37tl8'/t. .
(3 Stooges)
Cuckoorandio Mar.25,'38tl6'/2. .
Doggone Mlxup (2-12-38) .. Feb. 4,'38f IB'/j. .
Flddllnc Around (2-19-38). Jan. 2l.'38tl7'/a. .
(Collins- Kennedy)
From Bad to Worse June 4/37.17
Charlie Chase
Goofs and Saddles July 2.'37. 1714. .
Grade at the Bat Oct. 29,'37tl7'/i. .
Andy Clyde
Grips, Grunts and Groans
(3-27'37) (3 Stooges) Jan. 15/37.19
He Dene His Duty
(12-18-37) Dee. I0,*37t l7</« . .
Andy Clyde
Jump, Chump, Jump Apr. l5,'38tl9'/2 .
Andy Clyde
Knee Aetlon (2-27-37) Jan. 9/37.17....
Andy Clyde
Lodge Night June 1 1/37. 18. . . .
Andy Clyde
Man Bites Love Bug
(1-22-38) Dec. 24,'S7t 18
Charlie Chase
Mind Needer, The Apr. 29/38fl8
Charlie Chase
Oh What a Knight Nov. 22/37tl«14..
(Herman Blng)
Old Raid Mule, The
(4-2-38) Mar. 4,'38tl7'/j..
Andy Clyde
Playing the Ponies
(10-23-37) Oct. I5,'37tl7....
(3 Stooge*)
Sitter D owners, The
(11-27-37) Nov. 28,'37tl«....
(3 Stooges)
Tassels In the Air Apr. I,'38tl8
Termites of 1938 (1-22-38). Jan. 7/38tl7
(3 8tooges)
Time Out for Trouble
(4-2-38) Mar.l8,'38tl6V2..
Charlie Chase
Wee Wee Monsieur
(3-26-38) Feb. I8.'38tl7. . . .
(3 Stooges)
Wrong Miss Wright, The.. June I8,'37.I7
Charlie Chase
BROADWAY FOLLIES
Broken Follies (12-1 1-37) .. Dee. f 5.'37t lO'/i . .
Drug Store Follies
(9-11-37) Sept. 3/37tl0'/i..
Rooftop Frolics (10-16-37) . .Oct. 1/37111....
Tlmberland Revels
(11-27-37) Nov. 5,'37tl0
COLOR RHAPSODIES
Air Hostess, The Oct. 22/37t.8
Big Birdcast, The Apr. I4,'38t
Bluebird's Baby (3-12-38) .Jan. 2l/38t. 7
Foolish Bunny, The
(4-2-38) Mar.26/38f.6
Gifts from the Air Dee. I8.'37t.7'/i. .
(re-Issue)
Hollywood Picnic (1-15-38) . . Dec. I8,'37t.8
Horse on the Merry-Go-
Round. The (3-26-38) Feb. I7,'38t.6'/j..
Indian Serenade July 16/37. .8. .. .
Little Match Girl
(11-27-37) Nov. 5/377.814..
Scary Crows (9-11-37) Aug. 20/37. .8. . ..
Spring Festival (8-21-37) .. .Aug. 6/37.. 8
Stork Takes a Holiday, The. June 1 1/37. .8. .. .
Swing, Monkey, Swing
(10-2-37) Sept. 10/37.. 7'/,..
COLUMBIA TOURS
Haiti's Black Napoleon
(8-21-37) Aug. 6/37.. 9
Title Rel. Date MIn.
Pirate Parts of the Carib-
bean July 2/37.. 8
COMMUNITY SING
(1st Series)
Community Sing (No. 3)
(6-5-37) May 20/37. 10....
Community Sing (No. 4). ..June 18/37.1014..
Community Sing (No. 5)
(9-11-37) July 24/37.10'/,..
(2nd Set-let)
No. I (9-11-37) Aug. 20/37tl0. . . .
No. 2 (10-16-37) Sept.l7/37tl0....
No. 3 (10-16-37) Oct. l5/37tl0'/a..
No. 4 (12-11-37) Nov. 28/37tl0'/,..
No. 5— Feb. 5/38tl0
No. 6— Feb. 25/38tlO
No. 7— (3-26-38) ../ Mar.l8,'38tl0
No. 8— Apr. 25/38t
HAPPY HOUR
Aladdin and the Wonderful
Lamp Dec. l8/37t.3 rlt.
Goose Girl, The May 30/37. .3 rlt.
Old Woman In the Woods,
The Apr. 23/37.. 3 rlt.
KRAZY KAT CARTOONS
18. Krazy's Race of Time
(6-26-37) May 6/37.. 7....
19. Masque Raid, The June 25/37.. 7
20. Railroad Rhythm Nov. 20/37t.9>/I. .
21. Sad Little Guinea Pigs. Feb. 22/38t.6'/2 . .
22. Auto Cllnle. The Mar. 4/38t 6'/,..
23. Little Buckaroo Apr. Il/38t.6....
SCRAPPY CARTOONS
Canine Capers Sep 1. 1 6/37 1. 6'/,. .
Clock Goes 'Round and
•Round (11-20-37) Nov. 6,'37t.5'/2..
Dizzy Ducks (12-19-36) .. ..July 18/37. .8'/«. .
Fire Plug, The (1 1-13-37) ..Oct. I6,'37t.6
New Homestead, The
(2-12-38) Jan. 7/38t.7....
Serappy's Musle Lesson. . ..June 4/37. .7
Serappy's News Flashes
(1-22-38) Dee. 8/37t.8....
Serappy's Playmates Mar.25/38t . I rl..
Serappy's Trip to Mars Feb. 4,'37t.7
SCREEN SNAPSHOTS
No. .9 .May 22/ 37.10....
No. 10— June 4/37.. 9
No. II— June 25/37. 1014..
No. 12— (10-16-37) Aug. 13/37.10....
No. 13— (10-16-37) Sept. 10/37. 10
(New Series)
No. I— 10-18-37) Sept.l7/37tl0....
No. 2— Oct. I5,'37t.9'/,..
No. 3— (12-11-37) Nov. l8/37t.9!&. .
No. 4— Dee. 24/37tl0
No. 5— (1-22-38) Jan. 7/38t914..
No. 6— (3-5-38) Feb. 4/38tl0
No. 7— (4-2-38) , Mar. 4/38tl0
No. 8— Apr. I/38T
No. 9— Apr. 29/38t
SPECIAL
SPORT THRILLS
Cadet Champion (12-1 1 -37) . Dec. I7,'37t .9
Feminine Fun Feb. I8,'38tl0
Fit to Win (6-12-37) May 7/37. .954..
Future Start Aug.30/37. .9. . . .
Golf Magic (9-11-37) Aug. 16/37.. 9
Riding the Waves June 4/37.10
Set 'Em Up Oct. 29/37t.9'/2..
Snow Foolln' (2-12-38) Jan. 2l/38tlO
Sport of the Seasons June 25/37. .9....
Sport's Greatest Thrills
(8-21-37) Aufl. 3/37.. 9....
Sport Stamina Apr. I0/38T
Trotting Thoroughbreds
(10-16-37) Sept.30/37t.9Vb..
Unusual Hunting (3-26-38) .Mar.l5/38tl0J
STRANGE AS IT SEEMS
Boy Who Saved a Nation,
The (1-22-38) Dee. IO/37t.9'/»..
Little Jack Horner
(10-2-37) Sept.l6/37t.6'/2..
Silver Threads (12-1 1-37) .. Nov. l2/37tl0'/j. .
WORLD IN COLOR
City of the Golden Gate
(11-20-37) Oct. IO/37t.9'/,..
El Salvador (2-12-38) Jan. I5.'38t.9
Quebec Mar.25/38t
EDUCATIONAL
[Distributed through
Twentieth Century-Fox]
Title Rel. Date MIn.
SONG AND COMEDY HITS
All's Fair (3-26-38) Feb. 25/38tl0
Ask Uncle Sol ( 10-23-37) ... Oct. 8/37TII
Big Apple. The (10-2-37) . .Sept.l7/37t. 9....
Title Rel. Date MIn.
Calling All Crooners
(12-4-37) ...Nov. I9,'37tl0'/i..
How to Dance the Shag — Dec. I7/37T.8
Love Goes West (1-15-38) .. Dee. 31. '37tl0'/a. .
Miss Lonely Hearts
(10-30-37) Sept.24/37tlO'/2..
Pot Luck (8-14-37) Aug. 6.'37tM
Rhythm Saves the Day
(12-4-37) Oct. 29,'37f 1 1
Trailer Paradise Nov. 26/37t-9....
TERRY-TOONS
Barnyard Boss, The Dec. 24/37 t.6'/j. .
Billy Goat's Whiskers, The. .Dec. IO/37t 6Vj . .
Bugs Beetle and His
Orchestra Jan. 2l/38t.614. .
Close Shave, A Oct. I,'37t.6'/l. .
Dancing Bear, The ..
(11-6-37) Oct. I5,'37t.6'/j..
Dog and the Bone, The
(11-27-37) Nov. I2/37T.8....
Farmer Al Falfa In Trailer
Life Aug. 20/37t.5'/a..
Gandy the Goose (3-19-38). Mar. 4,'38t.6
Happy and Lucky Mar.l8,'38t.614..
His Off Day Feb. 4/38t 6'/t..
Homeless Pup, The July 23/37.-7
Just Ask Jupiter (2-19-38) .Feb. I8,'38t.f
Klko's Cleaning Day
(10-2-37) Sept.l7/37t.814..
Lion Hunt, The (1-15-38) . Jan. 7/38t.7
Maid in China Apr. 29,'38t . I rl. .
Mechanical Cow, The June 25/37.. 7
Mountain Romance, A Apr. I ,'38t.6'/2. .
Paper Hangers, The
(8-14-37) July 30/37.. 7....
Pink Elephants July 9/37.. 7
Play Ball June 1 1/37.. 6
Robinson Crusoe's Broadcast. Apr. I5,'38t.l rl..
Saw Mill Mystery, The Oct. 29/ 37t.6'/t. .
Timid Rabbit, The Nov. 26/37t.6'/t. .
Villain Still Pursued Her,
The Sept. 3/37t.6'/,. .
TREASURE CHEST
Grey Owl's Little Brother. .. Dec. 24/37tlO. .. .
How to Ski Aug. 20/37tl I
Kingdom for a Horse Apr. 22,'38t. I rl..
Music from the Stars Mar.25.'38t. I rl..
Not to Dumb Dee. I0/37T.9
Ornamental Swimming June 4/37.10
Private Life of the Gannett
(9-25-37) Sept.l0/37tll....
Return of the Buffalo Apr. 8/38t9'/2. .
Sky Fishing (3-26-38) Feb. 25/38t.9'/j. .
Songbirds of the North
Woods (2-12-38) Feb. Il/38tl0
TWO-REEL COMEDIES
Affairs of Pierre, The
(7-31-37) Aug. 6/37tl9....
Air Parade (2-12-38) Jan. I4.'38tl9
Bashful Ballerina
(10-2-37) Sept.l7/37t20....
Bashful Buckaroo, The Dec, 3/37tl9'/2..
Beautiful But Dummies. ... Mar.25,'38tl7
Cupid Takes a Holiday
(2-19-38) Feb, 4/38tl5....
Dates and Nuts (1-15-38) .. Dec. 3l/37tl9
Dime a Dance Dee. 24/37tl9'/t. .
Getting an Eyeful
(1-22-38) Jan. 2l/38tl8....
Girls Ahoy! June 1 1, '37. 17
Going, Going, Gone Oct. 6/37tl8
Hamlet and Eggs June 18/37. 16. .. .
Heir Today Nov. 5/37fl8
Hl-Ho Hollywood Jan. 7/38tl6
Hurray for Hooligan
(12-4-37) Nov. I9/37TI7....
Koo-Koo Correspondence
Skool, The Nov. I9.'37tl8....
Love and Onions (3-26-38). Mar. I l/38tl9
Love In Arms May 28/37. 18
Meet the Bride Oct. 29/37tl7
Miss They Missed, The
(2-12-38) Jan. 28/38tl8....
Montague the Magnlfleent
(8-14-37) Aug. 27/37tl8....
Playboy Number One
(12-4-37) Nov. 26/37tl7....
Silly Night (10-23-37) Oct. l,'37tlB
Sing for Sweetie Apr. I5.'38t.2 rlt.
Slacks Appeal Aug. t3/37t!9
Smart Way, The ( 1 0-30-37) . Oet. l5/37tl8
Sweeties Sept. S/S7tl5....
That's the Spirit June 25/37. 17
Timid Ghost, The Sept.24/37tlS. . . .
Uncle Sol Solves It Feb. Il/38tl5
Wanna Be ■ Model Feb. 25/38tt6
Who't CrazyT Aug. 20/37tl9. . . .
Will You Stopl (10-2-37). .Sept.l0/37tl7....
Who't Who? Oot. 22/37t20
HOFFBERG
Min.
Title Rel. Date
Baltimore, Home of Wally
Simpson
Bamboo (5-29-37) July 16/37.10...
Blow, Bugle, Blow
Broadway Dance Parade June 15/37.10...
Hollywood Magie (5-29-37) 10...
In Shanghai (6-5-37) July 16/37.12...
Isle of Paradise July 30/37.20...
Skiing on Your Feet Jan. I4/38T
Spanish Interlude, A June 15/37
COLOR
Catalina Island Nov. I2,'37t
Personalities on Parade
Yellowstone Park
IMPERIAL
Title Rel. Date MIn.
EDGAR GUEST POETIC GEMS
Boyhood 8...
Early In the Mornln' 9..,
Old Prospector, The 9...
NOVELTIES
Napoleon's Waterloo 8...
Nero
PORT 0' CALL
City of the Sun 9...
Last Resort, The 9...
Mother Ganges 9...
WORLD IN COLOR
Dream Harbor 8...
MSM
MIn.
Title Rel. Date
CAPTAIN AND THE KIDS
Blue Monday (4-2-38) Feb. 5,'38t-9. ..
Cleaning House (3-5-38) Feb. I9/38T.8...
CRIME DOESN'T PAY
No. 10— It May Happen to
You (8-14-37) June 5/37.21..
No. 1 1 — Soak the Poor
(IO-2'37) Aug. 21/37.16...
No. 12— Give Till It Hurts
(11-13-37) Sept. 18/37. 20...
No. 13— Behind the
Criminal (12-4-37) Oet S0/37t2l..
No. 14— What Price Safety.. Feb. 5/38t2l . .
No. 15 — Miracle Money Mar.26,'38t2l . . ,
FITZPATRICK TRAVEL TALKS
Beautiful Budapest Apr. I6,'38t.9..
Chile, Land of Charm
(11-20-37) Oet. 30/37T.9...
Copenhagen Nov. 27/37t.9...
Floral Japan July 24/37.. 8...
Glimpses of Austria Feb. I9,'38t.9. ..
Glimpses of New Brunswick
(4-2-38) Mar.l9/38t.8...
Glimpses of Peru
(10-2-37) Sept. 4/37t.8...
Land of Incat Dee. 25/37. .8. . ,
Natural Wondert of the
West (2-5-38) Jan. 22/38t.9..
Serene Slam (6-26-37) Oet. 2.'37t.9...
Stockholm, Pride of Sweden
(11-13-37) Oct. 2/S7t.8...
HARMAN-ISING
(Happy Harmonies)
32 — Wayward Pups
(8-14-37) July 10/37.. 9...
33 — Bosko and the
Cannibals Aug. 28/37.10...
34 — Little Buck Cheeter
(1-8-38) Dee. 15/37. .8...
35 — Bosko In Bagdad Jan. 1/38.10...
36 — Pipe Dream Feb. 5/38.. 8...
37— Little Bantamweight.. . Mar. l2,'38t-8...
HISTORICAL MYSTERIES
Captain Kidd's Treasure
(3-26-38) Jan. 22/38N0...
Face Behind the Mask, The . Mar.l9,'38tl I ...
King Without a Crown, The
(11-20-37) Oet. 9/37T.9...
Man In the Barn, The
(1-1-38) Nov. 20/37TIO...
Ship That Died, The Feb. I9,'38tl0...
M-G-M MINIATURES
Boss Didn't Say Good
Morning, The (10-2-37)... Oct. 1/37.10...
Have Courage (7-24-37)... .June 12/37.10...
Life In Seme Town, U.S.A. . Feb. 26,'38t
Optical Poem, An Mar.ll/38t. 7...
Pacific Paradise (10-16-37) Aug. 28/37. 10.. .
Rainbow Pass (10-30-37).. Oet. 9/37.10...
What Do You Think, Ne. 2
(2-12-38) Dec. 25/37tl0...
What Do Yeu Think, Ne. S.Jan. IS/38tll...
MUSICAL COMEDIES
Billy Rose's Casa Manana
Revue Mar.26/38t
April 9, 1938
MOTION PICTURE HERALD
67
(THE RELEASE CHAET—CCNT'E)
Hfle Rel. Date Mln.
Canary Comet Across, The
(2-5-38) Jan. 29,'38t2l...
Girl's Best Years, A
(2-20-37) Dee. 25. '37. IB...
Our Gang Follies of 1938
(1-8-38) Dee. I8,'37t2l...
Stroke of Genius.. Feb. 5.'38tl I
Sunday Night at Troeadero
(10-23-37) Oet. 2/37t20...
OUR GANG
Bear Facts (4-2-38) Mar. 5.*38tll ...
Came the Brawn Apr. I6.'38tl I —
Canned Fishing Feb. 1 2.*38tl I —
Fishy Tales Aug. 28/37. II...
Framing Youth ( 1 0-2-37) ... Sept. 1 1 ,'37t II...
Mall and Female Nov. I3,*37f 1 1 —
Night 'n' Gales July 24/37.11...
Pigskin Palooka ( 1 1 -27-37) . Oct. 23/37tll...
Roamln' Holiday (7-31-37).. June 12/37.11...
Three Men In a Tub Mar.26,'38f 10. . .
PETE SMITH SPECIALTIES
Candid Cameramanlaes
(1-1-38) Dee. I l,'37t-*
Decathlon Champion
(11-27-37) Nov. 20/37tl0...
Equestrian Aerobatics Aug. 14/37.. 8...
Friend Indeed (1-1-38) Jan. I,'38tl0...
Jungle Juveniles (1 1-6-37) ..Oet 2/37t.»...
Jungle Juveniles, No. 2
(2-5'38) Jan. 29/38f.t...
La Savate Mar. I2,'38t.8...
Olymple Ski Champions
(11-7-36) July 3/37.10...
Penny's Part (color) Apr. 9.'38t.9. . .
Pigskin Champion
(9-25-37) Aug. 14/37.11...
(Exploitation: Oet 30/37, p. 87.)
Romance of Radium
(10-23-37) Oet. 23/37.10...
Ski Skill (4-10-37) Oct. 23/37.10...
(Reviewed under the title, "Ski Thrill")
Bports on Ice July 24/37.10
Three on a Rope (3-26-38) .. Feb. I9,'38tl0...,
RE-ISSUES (1937-8)
Beau Hunks (9-5-31) Sept.l8/37t37...
Blotto (2-15-30) Oct. 30/37T26....
County Hospital (4-23-32) ..Jan. 22/38tl7....
Perfect Day, The (3-18-27) Dec. 1 1 ,'37 1 20...
ROBERT BENCHLEY
How to Figure Income Tax. . Mar. I9.'38t.8
How to Start the Day
(10-16.37) Sept.il/37tl0...
Night at the Movies, A
(11-20-37) Nov. 6/37tl0...
SPECIAL
Jimmy Fidler's Personality
Parade (1-29-38) Jan. 8/38t20...
New Audloscoplks, The
(2-5'38) 8...,
PARAMOUNT
Title Rel. Date Mln.
BETTY BOOP CARTOONS
Bo Up to Date (2-26-38) ... Feb. 25/38t.7...
Candid Candidate, The
(9-25-37) Aug.27/37t.7...,
Ding Dong Doggies July 23/37t.7...,
Foxy Hunter, The Nov. 26/37t.l rl..
Honest Love and True Mar.25.'38t .7
Impractical Joker, The
(7-3-37) June 18/37. .7....
New Deal Show, The
(10-16-37) Oet. 22/37t.7...,
Riding the Ralls (2-26-38). Jan. 28/38t.7....
Service with a Smile Sept.24/37t-7
Zula Hula (1-15-38) Deo. 24,'37t.7....
COLOR CLASSICS
Car-Tune Portrait, A
(7-3-37) June 25/37.. 7....
Educated Fish (11-13-37). ..Oct. 29,'37t.7....
Little Lamby (1-8-38) Dec. 3l/37t.7....
Peeping Penguins (9-18'37) . Aug. 27/37t .7
Tears of an Onion Feb. 25/38t
HEADLINERS
Frlml Favorites (7*3-37) June 4/37.11
Rudolph Frlml, Jr., and Oreh.
From the Minuet to the Big
Apple Nov. I9,'37t
Hlmber Harmonies (2-26-38). Jan. 28,'38tll
Hollywood Star Reporter,
No. 2 (10-18-37) Oet 29/37tll....
Hula Heaven (10-16-37). ...Oct. I.'37tl I
Eddie Peabody
Installment Collector, The... July 2/37.10....
Fred Allen
Lot's Go Latin (9-25-37) ... Sept. 1 0/37t II....
Xavler Cugat and Oroh.
Listen to Lucas (2-28-38).. Feb. 1 8/38tl0....
Title Rel. Date Ml*.
Meet the Maestros Jan. 7/38t
Night In Manhattan July 30/37.11
Oh Kay, Rhythm (1-8-38). Dee. I7.'37tl0
Queens of Harmony Aug. 20,'37tll
Phil Spltalny and Girl Orch.
Star Reporter, No. 3 Mar. IO/38t
Swing, Hutton, Swing May 7/37.11
Ina Ray Hutton and Oreh.
MUSICAL ROMANCE
(In Color)
Schubert's Serenade July 23/37.. 9
Song of the Islands
(5-22-37) May 21/37.10....
PARAGRAPHICS
Accent on Beauty (1-8-38). Dee. 3l.'37tlO
California Giant Jan. 28/38t
Aviator Shorty July 23/37.10
Circus Comes to Town, The
(7-3-37) June 25/37.10....
Cowboy Shorty (10-16-37). ..Oct. 8/37tl0....
Gold (3-12-38) Feb. 25/38tl0....
Inventor, The (10-23-37). ...Nov. 5/37tll....
It's a Good Stunt (9-25-37). Sept. 1 0/37t 10
Jungle Glimpses Mar.23.'38tl0
Killer of the Tonto Aug. I3,'37tl0
Safety In the Air (5-22-37) May 28/37.10....
Tuna Dee. 3/37t
PARAMOUNT PICTORIAL
No. 10 — Sailboat Time —
Twilight on the Trail —
Magnetic Music (5-22-37) May 7/37.10....
No. II— Fishing Highlights June 4/37.11
No. 12— (7-3-37) July 2/37.10....
NEW SERIES
No. I — Ain't Nature Old
Fashioned — Where East
Meets West — Hollywood
Musle Man Aug. 6,'37t.l rl..
No. 2 — Let's Count Horses
— Nova Scotia Faces the
Sea — Record Making
(9-18-37) Sept. 3/37tl0....
No. 3 — Modern Czecho-
slovakia — Southern
Sketches — Doing Broad-
way In Style (10-16-37) ..Oct. I,*37tl0
No. 4 — Tropical Toppers —
Huckleberry Harvest —
Steel Never Dies
(11-6-37) Nov. 5/37tl0....
No. 5— Dee. 3/37t
No. 6— Jan. 7/38t
No. 7— (2-26-38) Feb. 4/38tl0....
No. 8— Mar. 4/38t
POPEYE THE SAILOR
Football Toucher Downer Oet I5,'37t
Fowl Play Dec. I7.'37t
House Builder-Upper. The. . Mar.l8.'38t
I Like Babies and Inflnks
(10-2-37) Sept.l7/37t.7....
I Never Change My
Altitude Aug.20/37t.7
Learn Pollkeness (2-26-38) .. Feb. l8/38t.7
Let's Celebrake Jan. 2l/38t
Lost and Foundry July 16/37. .7..,.
Morning. Noon and Night
Club (6-26-37) June 18/37. .7
Paneless Window Washer,
The (2-27-37) Jan. 22/37. .7. . ..
Popeye the Sailor Meets
All Baba and the Forty
Thieves Nov. 26/37t.2 rlc.
(Color Special)
Protex the Weakerlst
(ll-20-'37) Nov. I9.'37t.7....
Twisker Pitcher, The May 21/37. .7....
PARAMOUNT SOUND NEWS
Two Editions Weekly
POPULAR SCIENCE
(In Color)
No. 6 July 2/37.11....
NEW SERIES
No. I (9-18-37) Sept. 3/37tl0....
No. 2 (11-20-37) Nov. 12/37*10.. ..
No. 3 Jan. I4,*38t
No. 4 Mar. I8,'38t
SCREEN SONGS
Magle on Broadway Nov. 26/37t.l rl..
Jay Freeman and Oreh.
Please Keep Me In Your
Dreams (5-22'37) May 28/37.
Henry King and Oreh.
Thanks for the Memory Mar.25/38t.8....
Whispers In the Dark
(10-9-37) Sept.24/37t.7....
You Came to My Rescue July 30/37. .8....
Shop Fields and Oreh.
Title Rel. Date Mln.
You Took the Words Right
Out of My Heart(2- 19-38). Jan. 28/38t.7...
GRANTLAND RICE SPORTLIGHTS
(NEW SERIES)
No. 37 — Swing Stars
(5-22-37) May 14/37.10...
No. 38 — Pan-Amerlean
Champion (7-3-37) June 1 1/37.10. . .
No. 39— Rhythm of the
Game (7-10-37) July 9/37.10...
No. 40— Aquabats Aug. I3,'37tl0. . .
No. 41— Picking Pets
(10-2-37) Sept.l0/37tl0...
No. 42 — Four Smart Dogs
(10-16-37) Oet. 8/37tl0...
No. 43— Pick Your Favorite
(11-6-37) Nov. 5/37tl0...
No. 44 — Ball Tossers Dec. 3,'37t
No. 45— Water, Water
Everywhere (1-15-38) ....Dee. 3l/37tlO...
No. 46 — Good Looking
Winners (2-26-38) Jan. 28/38tlO...
No. 47 — A Fascinating
Adventure (2-26-38) Feb. 25,'38t 10. . .
No. 48 — Cops and Robbers. . Mar.25,'38t 10. . .
UNUSUAL OCCUPATIONS
(In Color)
No. I Aug. 6/37M rl.
No. 2 (10-16-37) Oct. 8/37*10...
No. 3 (1-22-38) Dec. I0.'37tl0
No. 4 (2-26-38) Feb. Il/38tl0...
No. 5 Apr. I5,'38t
SPECIAL 3-REEL SHORT
(Distributed by Paramount)
River, The (12-11-37) 31...
RKO RADIO
Title Rel. Date Mln.
CONDOR MUSICALES
Frozen Affair, A (8-76-37) . .Sept.l7/37t 10. . .
Murder In Swing Time
(9-4-37) Sept.27.'37tlO...
Prairie Swlngeroo
(12-25-37) Oct. I5.'37tl0...
LEON ERROL COMEDIES
Berth Quake May 6,'38tl6...
Dummy Owner, The
(1-1-38) Jan. 7/38tl9..
His Pest Friend Mar.ll/38ti8...
Rented Riot, A Nov. 5,'37tl7...
Should Wives Work
(10-9-37) Sept.lO/37tl9...
HEADLINER SERIES
4 — Swing Fever July 25/37.20...
1937-38
No. I — Trailing Along
(10-16-37) Oct. 8,*37tl6...
No. 2— Music Will Tell
(1-1-38) Feb. Il/38tl7...
EDGAR KENNEDY COMEDIES
Dumb's the Word June 11/37.18...
Ears of Experience (I -I -38) .Jan. 28/38fl8...
Edgar and Goliath
(12-25-37) Nov. I9,'37tl7...
False Roomers Mar.25/38tl7. . .
Kennedy's Castle May 28.'38tl7...
Morning Judge (10-16-37). .Sept.24/37tl8. . .
Tramp Trouble Aug. 6/37.16...
MARCH OF TIME
No. 12 July 9/37.18...
No. 13 Aug. 6/37.18...
1937-38
No. I (9-11-37) Sept. 3/37tl7...
No. 2 Oet. 1/37+20.. .
No. 3 Oct 29/37t2l...
No. 4 Nov. 26/37t20...
No. 5 (1-1-38) Dee. 25/37tl8...
No. 6 Jan. 2l,'38tl6...
No. 7 Feb. I8,'38tl9...
No. 8 Mar.l8/38tl9...
No. 9 Apr. I5,'38t
No. 10 May I3.'38t
No. II June 10. '381
MICKEY MOUSE
Boat Builders Feb. 25/381.7. . .
Clock Cleaners, The
(8-28-37) Oet. I5.'37t.8...
Donald's Better Self
(2-28-38) Mar. I l,'38t-8
Donald's Nephews Apr. I5,'38t.8...
Donald's Ostrich (1-1-38). .. Dec. IO/37t.t...
Hawaiian Holiday
(9-4-37) Sept.24/37t.8...
Lonesome Ghosts (12-25-37) . Dee. 24.'37t.9...
Mickey's Trailer May 6/38t.8. ..
Moth and the Flame. The
(3-19-38) Apr. l/38t.8...
Title Rel. Date Mia.
Old Mill. The Nov. 5/37f.t...
Pluto's Qulnpuplets Nov. 26/37t.t. . .
Self Control (1-22-38) Feb. Il/38t.8...
NU-ATLAS PRODUCTIONS
Deviled Ham (1-22-38) Apr. 28/38flO. . .
Latin Rhythm (3-5-38) Feb. I8.'38tll...
No Sale (4-2-38) Mar.il/38tll...
Phoney Boy (12-25-37) Nov. I9,'37tl I . . .
Radio Hookup, A Jan. 25/38tl0...
Rhythm In a Night Court
(9-4-37) Sept.24/37t.»...
Skyline Revue Apr. l/38tll...
Sweet Shoe (1-1-38) Jan. I4,'38tll...
PATHE NEWS
Released twice a week
PATHE PARADE
No. I (10-16-37) Sept.lO/37tlS...
No. 2 (12-18-37) Nov. 5,'37tll...
No. 3 (1-22-38) Dee. 3l/37tl0...
No. 4 (2-26-38) Feb. 25/38tl0. . .
No. 5 Apr. 22/38tll...
No. 6 June I7,'38t
PATHE REVIEWS
Released once a month
PATHE TOPICS
Released seven times a year
RADIO FLASH COMEDIES
Many Unhappy Returns Oct. 22/37tl7...
Stupor-Visor, The (I -22-38) . Feb. 25/38t 17. . .
RADIO MUSICAL COMEDIES
Harris In the Spring
(12-25-37) Dee. 3/37t20...
Mississippi Moods
(7-31-37) July 23/37.17.,,
That Man Samson May 28/37.18...
Twenty Girls and a Band
(1-22-38) Apr. 8/38tl8...
RKO PATHE SPORTSCOPE
In the Swim (3-5-38) Feb. I8.*38tl0
Swinging Mallets Apr. l/38tl0....
White Maglo Jan. 28/38tl0...
Windward Way Mar. 1 1/38. 10. . .
SMART SET
Buckaroo Broadcast
(3-26-38) Apr. 22/38tl8...,
Rhythm Wranglers
(12-25-37) Dec. l7.'37tlB
SPECIAL
Qulntupland (2-26-38) Feb. I8.'38tl9
SPORTS WITH BILL CORUM
Beach Sports June 4/37.. 9'/,.,
Golf Timing (8-21-37) July 23/37.11...,
Royal Steeds July 2/37.10....
SUPERBA COMEDIES
Wife Insurance (8-14-37) .. .July 9/37.16....
WORLD ON PARADE
Florida Cowboy June 1 1/37. .9'/s-
Jungle Playmate July 30/37. .9....
Workshops of Old Mexico. . .July 9/37.11....
20TH CENTURY-FOX
Title Rel. Date Mia.
ADVENTURES OF THE
NEWSREEL CAMERAMAN
Bone Bender Parade, The
(8-14-37) Aug. 6/37.10....
Filming Modern Youth Oct. I,'37t
Filming Nature's Wonders. . Dee. 3/37t
Laughing at Fate
(11-27-37) Nov. 5/37t.tl4..
Motor Maniacs (9-25-87) Sept. 3,'37tl0...,
Trailing Animal Sterlet
(1-22-38) Jan. I4,'38t.t>
MAGIC CARPET SERIES
Dude Ranch, The Oet. 8/S7t
Italian Libya (12-4-37)... .Nov. 12, "37110....
Land of the Maple Leaf.
The (1-22-38) Dee. IO/37flO
Mexican Mural (10-18-37). .Sept. 3/37t.9Vi..
Modern Dixie (2-12-38) Jan. 28/3ttl*....
Portraits of Portugal
(8-7-37) Aug. 6/37.10
UNITED ARTISTS
Title Rel. Date Mln.
MICKEY MOUSE
110. Magician Mickey June I7,'37t.8i>4..
111. Mickey's Amateurs
(6-19-37) June 4/37t.l rl..
112. Moose Hunters Aug. 5/37f.9....
SILLY SYMPHONIES
112. Little Hiawatha
(6-26-37) May ll/37t
113. Modem Invention
(6-26-37) June I7.'37t
6E
MOTION PICTURE HERALD
April 9 , 1938
(THE RELEASE CHACT--CCNT#E)
UNIVERSAL
Title Rel. Data Mil.
GOING PLACES with LOWELL THOMAS
No. 38 (7-24-37) July 26/37. 10....
Nt. 39 (10-23-37) Oct I8,'37t.8....
Ne. 40 (12-4-87) Nov. l.'37t-»
No. 41 (12-11-37) Nov. 1 5,'37t ......
No. 42 Nov. 22/37t.9....
No. 43 Doe. 6,'37t.9
Ne. 44 Jan. 3,'38t.9....
Na. 45 (2-28-38) Jan. 29,*38t.9. . . .
Na. 46 Feb. 28.'38t.9
No. 47 Mar.2l,'38t.9'/i..
No. 48 Apr. Il,'38t.9
No. 49 Apr. 25,'38t.I rl..
MEANY-MINY-MOE CARTOONS
Air Express (10-2-37) Sept.20/37t.6. . . .
Country Store (8-7-37) July 5.'37..7....
Fireman's Plenle (10-16-37). Aug. 16/37. .6'/i..
Ostrich Feathers (10-2-37) . .Sept. 6/37t.7....
Rest Resort (10-18-37) Aug. 23/37. .7.. . .
MENTONE MUSICAL COMEDIES
All Aboard (11-6-37) Dec. I,*37tl7
Alpine Cabaret (8-14-37). . .Aug. 4/37.10
Bargain Matinee (3-20-37) . .Apr. 14/37.10
Cocktail Party, The
(5-15-37) May 12/37.10....
Down on the Barn
(2-26-38) Feb. 23/38tl7
Hawaiian Capers (9-18-37) . .Sept. 8/37tl7
Oh, Say Can You Hear?
(12-18-37) Dee. 29/37tl5
Rhapsody In Zoo (12-1 1 -37) Jan. 26.'38tl5'i. .
Shoes with Rhythm
(5-15-37) June 9/37.10....
Show for Sale (10-30-37) .. Nov. 3/37T2I....
Singing Bandit, The
(7-3-37) July 7/37.10....
Somewhere In Paris
(3-5-38) Mar. 23/38tl7....
Teddy Bergman's Bar-B-Q
(10-16-37) Oct. 6/37TI9....
OSWALD CARTOONS
Dumb Cluck (12-11-37) Dec. 20/37t.7...
Feed the Kitty Mar.l4/38t 7. . . .
Football Fever (12-4-37) ... . Nov. l5/37t.7....
Keeper of the Lions
(11-13-37) Oct l8/37t.7....
Lamplighter, The Jan. I0.'38t 7
Love Sick (11-6-37) Oct. 4/37t.8...,
Man Hunt (2-26-38) Feb. 7/38t.7....
Mechanical Handy Man
(10-30-37) Nov. 8/37t.7....
Mysterious Jug, The
(12-11-37) Nov. 29/37T.7...
Playful Pup, The
(7-31-37) July 12/37. .7...,
Trade Mice Feb. 28/38t.7...,
Trailer Thrills (5-15-37).. .. May 3/37. .7...
Wily Weasels. The June 7/37.. 7...,
Yokel Boy Makes Good
(3-12-38) Feb. 2l/38t 7...
STRANGER THAN FICTION SERIE8
No. 36— Novelty (4-17-37) .. May 24/37. .8. . .
No. 37— Novelty (7-3-37). . .June 21/37. .8%.
No. 38— Novelty (5-15-37).. July 19/37.. 9...
No. 39— Novelty (7-24-37).. Aug. 16/37. .9...
No. 40— Novelty (9-18-37) . .Sept. 6/37t-9...
No. 41— Novelty Oct. 4/37f.9...
Ho. 42— Novelty Nov. l/37t.9...
No. 43— Novelty (12-4-37) .. Nov. 29/37T.9. . .
No. 44— Novelty (12-1 1-37) . Dee. 27/37t.9.. .
No. 45— Novelty (2-26-38). .Jan. I7,'38t.9...
No. 46— Novelty (2-26-38) . .Feb. 2l/38t. 9...
No. 47— Novelty Mar.l4/38t.9. . .
No. 48— Novelty Apr. 4/38t.8'/i.
UNIVERSAL SPECIAL
Bombing of the U. 8. 8.
panay Dee. 30/37t23. . .
Breathless Moments
(2-26-38) Feb. 28/38tl9...
Hollywood Screen Test
(8-14-37) Aug. 30/37t2l...
VITAPHONE
Title Rel. Date Mil.
BIG TIME VAUDEVILLE REEL
Nickel Lowdown May 1/37.10...
Charles Kemper
Vltaphone Funsters
(1-12-37) May 29/37.11...
Johnny Burke
Vaude-Festlval June 26/37
Fritz and Jean Hubert
Vaudeville Hits July 17/37
Elaine Arden
Vltaphone Broadwayltei Aug. 21/37. 10. . .
Medley-Dupree
BROADWAY BREVITIES
Movie Mania May 8/37.20...
Dave Apollon
Title Rel. Date Mil.
Musical Operation, A May 15/37.20
Frank Gaby-Virginia Verrlll
Day at Santa Anita May 22/37.18....
Sybil Jason
Sound Defects (6-12-37) June 5/37.22
Rufe Davis
Joe Palooka In "Thirst Aid" June 12/37.20
Robt. Norton- Beverly Phalen
Rhythm Roundup, The June 19/37.21
Estelle Taylor
Little Pioneer, The
(7-10-37) July 3/37.19
Sybil Jason
Newsboy's Nocturne
(7-10-37 ) July 10/37.20....
Lane, Tree & Edwards
Flowers from the Sky
(8-21-37) July 24/37. 22
Josephine Huston
Cut Out for Love Aug. 2/37
Donald Novis-Dorothy Dare
Du Barry Did All Right Aug. 7/37
Irene Bordonl
Doctor Cupid Sept. 4/37t
Ken Murray-Oswald
Postal Union Sept. Il/37t
Georgle Price
Littlest Diplomat, The
(9-11-37) Sept.25/37t20
Sybil Jason
Ups and Downs Oct. 9/37t
Hal LeRoy
Starlets (11-20-37) Oct. 23/37t20....
Toot Sweet Nov. 6,'37t
Fif) D'Orsay-Rufe Davis
Joe Palooka in "Calling
All Kids" Nov. 20/37tl7....
Man Without a Country, The Nov. 27/37t
John Lltel
Here's Your Hat Dee.il/37t.2rU.
Cookie Bowers
One On the House Dec. I8,'37t.2rl».
Willie, West, MeGloty
Wedding Yells Jan. I,'38t20
Ken Murray-Oswald
Script Girl Jan. I5/38T
Cross and Dunn
Romance Road Jan. 29/38tl9
Walter Cassel-Anno Nagel
Candid Kid, The (2-28-38) . Feb. I2,'38t20....
Josephine Huston
Waiting Around (2-26-38). .Feb. 20/38120....
Frank Libuse
Little Me Mar. 5/38T
Winl Shaw
Romanee of Louisiana Mar. I2/38T.
Addison Richards
Under the Wire Mar.26/38t
Joe and Asbestos
Got a Match Apr. 9/38f
Joan Abbott
COLORTOUR ADVENTURE
(In Color)
Alpine Grandeur May 15/37.10....
Gateway to Africa
(6-12-37) June 12/37.10....
Land of the Magyar
(7-10-37) July 3,
Crossing the Sahara Aug. 14,
Long Bright Laid (9-11-37) .Sept.25,
It't Work Oct 23,
Mysterious Ceyloi Nov. 20,
Land of the Kangaroo
(11-20-37) Dee. I8/37TIO...
India's Millions Jan. 8/38T
Malayan Jungles (2-5-38) ... Feb. 5/38tl0...
What the World Makes Mar.l2/38t
Crossroads of the Orient Apr. 2,'38t
FLOYD GIBBONS'
"YOUR TRUE ADVENTURE"
Attle of Terror (9-1 1-37) .. .Sept.l8/37tl2. . .
playing with Danger
(11-20-37) Oct. 30/37tl3...
Danger— High Voltage Dee. 4/37T.I rl.
Alibi Mark Dee. 25/37T.I rl.
Bolted Door, The (2-3-38). .Jan. 22/38tl3...
Hit and Run (2-26-38) Feb. I9/38TI2...
Shopgirl's Evidence Mar.l9,'38t
37....
37....
37tl0.
37f...
37t...
LOONEY TUNE8
Ne. 35— Porky and Gabby
(6-12-37) May 15/37. .8.
No. 36— Porky's Building. . .June 19/37. .8.
No. 37 — Porky's Super
Service (7-10-37) July 3/37. .8.
No. 38 — Porky's Bad Time
Story July 24/37.. 7.
No. 39 — Porky's Railroad
(8-14-37) Aug. 7/S7..7.
Title Rel. Date Mil.
No. 40— Get Rich Porky. .. .Aug. 28/37
No. 41— Porky's Garden Septll/37
No. 42— Rover's Rival Oct. 9/37f
No. 43 — The Case of the
Stuttering Pig Oct. 30/37t
No. 44 — Porky's Double
Trouble ( 1 1 -20-37) Nov. 1 3/37T .7. . . .
No. 45— Porky's Hero
Agency Deo. 4/S7T.7
No. 46— Porky's Poppa Jan. I5/38T
No. 47— Porky at the
Croeadero Feb. 5/38t .7. . . .
No. 48— What Price Porky. . Feb. 26/38T
No. 49 — Porky's Phoney
Express (2-26-38) Mar. I9,'38tll
MELODY MASTERS
Jaek Denny and Oreh May 29/37. 10
Ellseo Grenet and Oreh.
(6-19-37) Juno 19/37. 19
Lennle Hayton and Oreh.
(7-10-37) July 10/37.10....
David Mendoza and Oreh.
(8-21-37) July 31/37.18....
Russ Morgan and Oreh Sept.il/37t
Milt Britton and Oreh Oet. 2/37t
Mai Hallett and Oreh Oet. 23/37 1
Arnold Johnson and Oreh...
(9-11-37) Nov. I3.'37tt0
Jan Rublnl and Oreh Dee. 4/37t.l rl..
Henry King and Oreh Dee. 25/37t-l rl..
Leon Navara and Oreh Jan. I5,'38t
Eric Madrlguera and Oreh.
(2-5-38) Jan. 29/38tl0
Carl Hoff and Oreh Feb. I2.'38t
Benny Meroff and Oreh Mar. 5,'38t
Mike Riley and Oreh Mar.26/38t
MERRIE MELODIES
(In Color)
No. 36 — Clean Pastures ... .May 22/37
No. 37 — Uncle Tom's
Bungalow Juno 5/37
No. 38 — Streamlined Greta
Green (6-12-37) Juno 19/37. .8. .. ,
No. 39— Sweet Sioux
(7-10-37) Juno 26/37. .8....
No. 40 — Egghead Rides
Again July 17/37. .8. .. ,
No. 41 — Plenty o' Money
and You July 31/87.. 7...
No. 42— Sunbonnet Blue Aug. 2 1 ,'87
No. 43— Speaking of the
Weather (8-21-37) Sent 4/37. .7....
No. 44 — Dog Daze Sept. 1 8/37
No. 45—1 Wanna Bo A
Sailor Sep*.25/37t
No. 46— The Lyln' Mouse. ..Oet I6/S7t
No. 47— Little Red Walking
Hood Nov. 6/37t
No. 48— Woods Are Full of
Cuckoos Dee. 4/S7t.l rl..
No. 49 — September In the
Rain Doe. I8/37M rl.
No. 50— Daffy Duck and
Egghead Jan. l/38t.7...
Na. 51— My Little Buekaroe. Jan. 29/38t7...
No. 52— Jungle Jitters
(2-5-38) Feb. I9/S8t.7...
No. 53 — Sneezing Weasel,
The (2-26-38) Mar.l2/38t.7...
No. 54— A Star Is Hatched. Apr. 2/38t
PICTORIAL REVIEWS
No. II— Milk— Ruga June 19/37.10...
No. 12— Pianos— Art
(S-14'37) July 17/37.10...
No. 13— Books— Furs Aug. 28/37
(NEW 8ERIES)
No. I— Racing— Wrestling
—Cheese (9- 1 1 -37) Sept. 18/37. 1 0. . .
No. 2— Maueh Twins— Table
Tennis Oet. l6/37t
No. 3 — Dogs — Hollywood
Ride* (ll-IS-37) Nov. I3,'37tl0. . .
No. 4 — Boxers— Dolls Deo. Il/37t
No. 5 — Ice Cream — Jockey*
(1-29-38) Jan. 8/38tll...
No. 6 — Hockey-Shoes
(2-5-38) Feb. 5/38tl0...
No. 7— (2-26-38) Mar. 5/S8tl9...
No. 8 — Song Writers —
Bowling Apr. 2,'38t
VITAPHONE NOVELTIES
Double Talk (6-5-37) June 26/37.18...
Edgar Bergen — "Charlie McCarthy"
Palm Beach Knights July 31/37
Chariot Ahearn
Lyln' Tamer. The (7-1 l*JI). Aug. 28/37.18...
George Jessel
All American Drawback
(11-20-37) Nov. S.'STtll...
LZdgar Bergen — "Charlie McCarthy"
Title Rel. Date Mil.
VITAPHONE VARIETIES
Neckln' Party, A (9- 1 1 -37). Sept. 4,'S7tll
Edgar Bergen — "Charlie McCarthy"
Puppet Love (9-11-37) Oet. 2/37tll....
Sallcl's Puppets
Roping 'Em Alive Nov. 6/37t
Vitaphone Frolics
(11-20-37) Dee. 4/37tl9....
Jaek & Loretta Clemens
Unreal Newsreel Jan. S/SSt
Ski Flight Jan. 22/S8t.8....
Alibi Time (2-19-38) Feb. IS.'SSfU
Radio Ramblers
Vitaphone Gambols Mar.l9,'38t
Chaz Chase
Mr. & Mrs. Jesse Crawford. Apr. 9,'38t
WM. STEINER
Title Rel. Date Mil.
Eagle's Vengeance, The July.29/37t20. . ..
WORLD
Title Rel. Date Mil.
Battling Bettas July 8.'37tl0
Men of Ships Sept.l0,'37t .8. . . .
Paper Hanger, The Sept. l/38t
(Cartoon)
OTHER PRODUCT
Title Rel. Date Mln.
DEVLIN
Hong Kong, Gateway to
China (2-19-38) II
Manila (2-26-38) II
Singapore (2-26-38) II....
MODERN
America Marching On
(1-29-38) 10....
U. S. DEPT. OF AGRICULTURE
I Pledge My Heart (8-7-37) II....
SANDER8
Life In Lapland (2-12-38). .Feb. I8,'38t. SVt--
SERIALS
12 Episode* Each Unlet* Otherwise Specified
COLUMBIA
Jungle Menace (9-4-37) Sept. I,'37t20....
Frank Buek-C. Henry (nth)
(15 episodes)
Mysterious Pilot Th*
(12-25-37) Dec. 9/37*21....
Capt Frank Hawk* (cash)
(15 epltodet)
Secret of Treasure
Island. Th* Mar.l7/38t
Don Terry-Gwen Biz*
(15 episodes)
REPUBLIC
Dick Tracy Return* 7201 .... Aug. 20/38t
Ralph Byrd
(15 episodes) <
Fighting Devil Dog*, Th*
7501 May 28/38t
Lee Powell-Herman Brlx
Hawk of the Wllderaest
7301 Dee. S/38t
Lone Ranger, The 7481
(2-5-38) Feb. 12,'SSf IS
Lea Powell-Hera aa Brlx (ease)
(15 episodes)
Painted Stallion, Th* 84X1. .Juno 5,'S7t
Ray Corrlgan-Hoot Olbiea
S. O. S. Coast Guard
6441 Aug. 28/37t
Ralph Byrd-Maxll* Doyle
Zorr* Rides Again 6461 Nov. 20/S7t
John Carroll-Helen Christian
UNIVERSAL
Flaming Frontiers
Johnny Mack Brown-E. Hansen
Flash Gordon's Trip to
Mars (2-19-38) Mar.2l,'38t20. . . .
Larry Crabbe-Joan Regtrt (cash)
(15 episodes)
Radio Patrol (9-18-37) Oct 4/37t.2ri*.
Grant Wlthers-Cath. Hugh** (each)
(Exploitation: Doe. 23/87, p. 57.)
Tim Tyler's Luck
( 1 1 -27-37) DM. 27/37t . 2 rl* .
Frankle Thomas, Jr.-Franee* Robinson
Wild Wast Day* (8-26'37>..July 5/37t.2rls.
Johnny Mack Brown (each)
(13 episodes)
April 9 , 193 8
MOTION PICTURE HERALD
69
TECHNOLOGICAL
The Bluebook Schoo
ANSWER TO QUESTION NO. 106
Conducted by
F. H. RICHARDSON
Question No. 106 was : (A) Explain three
ways in which a tube may go bad. (B) What
three conditions may cause hum in an amplifier?
(C) What three kinds of trouble may be
caused by overloading an amplifier? (D) What
trouble might be the cause of feed-back in an
amplifier ?
The following made satisfactory replies :
S. Evans and C. Rau; H. Edwards; J. R.
Prater ; G. E. Doe ; C. Oldham ; L. Cimi-
koski ; W. E. Limmroth ; C. Champney ; R.
and K. Wells, L. H. Kelley; W. H. Ed-
monds; O. H. Schmidt; T. F. Bochert; J.
A. Zachritz; L. F. Hayes; M. and J. De-
v°y '> J- J- Petersen ; R. Feasel ; H. Bunker ;
E. Sulpezio ; W. Schoeneman ; G. Busdis ;
C. Umphry ; L. and F. L. Savior ; H. T.
Todd and L. E. Dodson; J. Morton; S.
Hewitt; R. H. Carter; T. W. Redhouse; C.
H. Lowrie; P. and L. Felt; F. H., S. and
P. Dalbey; H. S. Benjamin; J. B. Braten-
burg, H. T. Plum and D. A. Shea; H. A.
Ames and F. E. Dorp; D. Coates; H. T.
Randolph; D. and W. Porter; L. B. Dan-
iels ; F. W. Brandenburg ; L. G. Simmons ;
E. Exline; B. L. Kent; L. Johnson; A. C.
Greene; H. T. Watkins and N. S. Reid; B.
B. Hornstein and R. R. Jacobs; M. D. Mc-
Guire; R. R. Robbins and W. Winkler; L.
M. Richardson; A. Leonard and G. T.
Jones; C. L. Brant; H. W. Reagan; B. L.
Bunt and W. R. Davis; C. A. Whitlock;
L. A. Beachwood and M. F. Robinson ; G.
L. Goss and Son; K. Erwin; J. W. Kelner
and A. W. Baxter; R. E. Bullard and J.
K. Robinson; H. T. Boyd; O. L. Goldstein
and M. Samuels; Q. R. Rolton; F. M.
Brown and R. Davis; T. and W. Turk; L.
D. Tomlinson ; R. M. Schnider ; L. R. Whit-
more ; W. R. Matthews and J. R. Davidson ;
S. U. Lamont; S. L. Maxwell; W. V. Hen-
derson and H. M. Jackson; K. L. Brant; A.
D. Lonby; L. J. Rubin; T. D. Williams; G.
T. Vieller ; W. B. Myers and L. G. Dillon ;
R. L. Sampson; G. & L. B. Brown; E.
M. and F. Wentworth; R. W. Groton; T.
Miller.
Best answers have been selected as fol-
lows: (A) J. R. Prater says: "The burned-
out filament is one of the three ways asked
for. It seldom happens in actual service
because since the filaments are quite heavy,
unless subjected to unreasonably high volt-
age, they ordinarily will last until the tube
has become useless from other causes. An-
other is loss of emitting power. Most tube
filaments are especially coated to increase
their power of emissions, which coating, as
well as the filament itself, gradually de-
teriorates with use. Emitting power may
be measured by measuring the space current
in the plate circuit. A tube that shows low
space current when grid bias and plate volt-
BLUEBOOK SCHOOL
QUESTION NO. I 12
(A) What condition is indicated
by a commutator "flat"?
(B) Just what is a commutator
and what is its function?
(C) What is the effect of com-
pound winding of motor field mag-
nets?
(D) Just what is a compound
wound generator or motor?
(Note: Remember, this is a Bluebook
school and the answer to all save possibly
some social questions can be found in that
book.)
age are normal, has passed the peak of its
useful life. It should be replaced.
"A third way in which a tube may be 'bad'
is loss of vacuum or undesirable gasses in
the tube. This usually induces abnormally
high plate current; also, it produces a blue
glow that tends to flicker at high volume.
However, if the glow is on the glass instead
of between the two electrodes, and space
current be normal, there may not be suffi-
cient gas present to be harmful. Do not
replace or discard a tube merely because of
blue glow. Many of the large power ampli-
fier tubes glow when operating perfectly.
Discard if space current is too high, or if
replacement improves sound quality, espe-
cially at high volume.
"Besides these three ways a tube may be
unfit for further service if its elements be
jarred out of place, broken or shorted to-
gether. D. C. filaments may sag or stretch,
whereupon they will vibrate if or when the
tube is subject to any mechanical vibra-
tion, which tends to cause what we call 'mi-
crophonic' action and introduces foreign
noises into the sound."
(B) R. and K. Wells say: "Amplifier
hum may be set up by ( 1 ) a defective recti-
fier tube or one that is burned out (any un-
balance as between the two sides of a recti-
fier circuit side causes stronger pulsation in
the d. c. than filters can iron out; this sends
to the circuits presumed to receive smooth
d. c. — some of the grid circuits and the
plates of amplifier tubes — a pulsating cur-
rent instead, which produces that well known
hum we all love!) ; (2) sound circuits that
pick up hum by inductive action (amplifier
wiring is planned to avoid this; in making
repairs it often occurs that the careless or
not well informed workman may so misplace
some of the wires that hum results because
of inductive action) ; (3) bolts or rivets
holding transformer core laminations togeth-
er which have become loose, permitting
vibration of the sheets composing the core
sufficient to interfere with proper magnetic
action and to cause hum; (4) hum also may
be caused by broken-down condensers or
filter chokes. Some manufacturers use an
electrolytic type of condenser that tends to
weaken with age because of chemical action."
Since space is limited I take the liberty
of selecting items from three answers to
Section C, as follows : Possible causes of
amplifier heating are (1) break-down in in-
sulation, (2) short in a condenser, (3) a
ground may cause limited rise in tempera-
ture.
(D) O. H. Schmidt says, "An open-cir-
cuited by-pass condenser may cause feed-
back, hence oscillation (motor-boating or
howling) in an amplifier. Terminals of by-
pass condensers and continuity of wires
leading to them should be checked when
amplifier action seems in any degree un-
stable."
M. and J. Devoy say, "Feed-back results
from changes in plate voltage caused by
changes in grid voltage. The condition is
caused by what is known as 'capacitance'
existing between the grid and cathode of
every tube, which same in fact constitute
a form of condenser. Changes in grid
voltage may be and usually are fed back
to the grid by this capacitance, but without
appreciable harm resulting, except if too-
high amplification be attempted. If this be
clone, a three-element tube will distort
sound and it will do so by imparting a
stronger amplification to some of the fre-
quencies than to others. If the condition
be made still worse, howling will result,
the same emanating from the frequency am-
plified to greatest extent. The tube is then
oscillating. It is acting as a converter,
using its d. c. power plate supply to gener-
ate a. c. of audible frequency. It is a condi-
tion that will never occur if the amplifier
be so planned that maximum volume con-
trol cannot cause any of its tubes to oscillate,
or even to distort sound to any serious ex-
tent."
Colombia Circuit Owner Sails
Giuseppe Di Ruggiero, owner and op-
erator of the Di Ruggiero circuit, in Colom-
bia, which includes the Rex, Colombia's
largest and newest motion picture theatre,
sailed Thursday night from New York on
the Conti Di Savoia for a two-month vaca-
tion in Nice, France. On his return Mr. Di
Ruggiero plans to visit New York to ar-
range for personal appearances of Holly-
wood stars in his theatres.
Wilmer and Vincent circuit has signed an
RCA Photophone Service contract.
70
MOTION PICTURE HERALD
A p r i
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USED EQUIPMENT
SIMPLEX MECHANISMS COMPLETELY RE-
built and refinished, double rollers, single bearing,
$145 each. 2000' Simplex refinished magazines, $12.50
each. Lowest prices quoted on Powers projectors,
lamphouses and accessories. ZENITH THEATRE
SUPPLY, 508 West 44th Street, N. Y.
BARGAINS 35 AND 16MM SOUND PROJECTORS.
Will trade for cushioned theatre seats. COLLIE,
419 Houston Street, Chattanooga, Tenn.
HEADQUARTERS FOR RELIABLE USED OR
reconditioned equipment of all kinds. We have what
you need. Ask us. MIDWEST THEATRE SUPPLY
CO., 1223 South Wabash Avenue, Chicago, Illinois.
BUY YOUR USED CHAIRS WITH CONFIDENCE,
from biggest variety in industry. 20,000 used veneer
and upholstered chairs from 75c up. New list 15-0
describes lots from 50 to 5,000. S. O. S., 636-AQ
Eleventh Avenue, New York.
EMERGENCY SIMPLEX MECHANISMS. BUY A
spare mechanism now. Simplex mechanism — single
bearing good condition, $125.00. Complete projector —
mechanism, 3 point stand, 16" magazine, good condi-
tion, $190.00 each. Other bargains. Tell us your
needs. AMUSEMENT, 341 West 44th Street, New
York City.
BARGAINS! USED EQUIPMENT, PRICED TO
sell quick. We need cash. One Operadio dual 64 with
tubes (amplifier); one AQA Ballantyne amplifier, new;
one 16mm Weber Syncrofilm sound projector, factory
rebuilt; one 16mm new Victor silent; one model
4 Victor camera; one Webster Racine amplifier, 5 tube
(cheap) guaranteed; one auditorium Jensen speaker,
new; one Ampro sound projector model L, run few
reels; two Gardiner 30 amp. rectifiers late type; two
Garver 30 amp. rectifiers slightly used. MUSIC
SPECIALTY CO., Union City, Ind.
CONSUMERS DRIVE — SUPREX LAMPS AND
magnesium rectifiers, $550.00; Simplex rebuilt mechan-
isms, $150.00— big values. CROWN, 614 Ninth Ave.,
New Ycrk.
BCCttrEEPING
SYSTEMS
THEATRE ACCOUNTING BY WILLIAM F.
Morris, is still the best bookkeeping system for
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for a complete record of your operations for each day
of the year. Notable for its simplicity. Order now—
$4 postage prepaid. QUIGLEY BOOKSHOP, Rocke-
feller, Center, New York.
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1001 BARGAINS FOR YOU AND YOU AND YOU
— in S. O. S. big sale circular, special! 35mm splicers,
new $3.99, brand new Simplex type projectors, only
$190.00 with old head. Beaded screens, grade "A",
29% c sq. ft. Big electric clock and 5 line attraction
board, $11.95. Order from S. O. S., 636-AQ Eleventh
Avenue, New York.
cccrs
BELIEVE IT OR NOT— CAMERON'S "MOTION
Pictures With Sound," now only $1.95. Regularly, $5.00.
Contains 393 pages, giving complete history and back-
ground of sound pictures. Every book original edition
and perfect. Quantity limited. Order now. S. O- S.,
636-AQ Eleventh Avenue, New Yoik.
RICHARDSON'S BLUEBOOK OF PROJECTION-
Revised Sixth edition. The revised edition includes
722 pages of up-to-the-minute text charts and data
with detailed description of assembly, wiring and
functioning of all modern sound and projection ap-
paratus. It is a practical "trouble shooter," cross in-
dexed for immediate reference in any projection room
emergency. ORDER TODAY! $6.25 postpaid. QUIGLEY
BOOKSHOP, Rockefeller Center, New York.
AIR CONDITIONING
BE YOUR OWN AIR CONDITIONING ENGI-
neer. S. O S. saves you money on all cooling equip-
ment. Blowers for 400 seat houses, $79.75. New "Keep
Them Cool" bulletin, describes blowers, air washers,
fans, spray nozzles, other air cooling needs. Get your
copy free. S. O. S., 636-AQ Eleventh Avenue, New
York.
BARGAINS: RECONDITIONED ARCTIC NU-
Air American blowers, noiseless drives, hydraulic vari-
able speed pulleys. New air-washers catalog mailed.
SOUTHERN AIR COND. CORP., 101 Walton St..
Atlanta, Ga.
TRAINING SCBiGCL
THEATRE EMPLOYEES: ADVANCE TO BET-
ter theatre positions. Free booklet shows you how.
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N. Y.
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FOR SALE OR TO RENT THEATRE BUILDING.
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DISPLAY SERVICE, Box 595, Charlotte, N. C.
PRESS OP
C. J. O'BRIEN, INC.
NEW YORK
TRIPLE-PROVED
PHOTOGRAPHIC quality ... fine grain . . .
speed . . . Eastman Super X has been proved
more than adequate on all three counts. It
is the unusually happy combination of these
qualities in one film that has made Super X
the most outstanding negative material
in the entire motion picture field. Eastman
Kodak Company, Rochester, N. Y. (J. E.
Brulatour, Inc., Distributors, Fort Lee,
Chicago, Hollywood.)
EASTMAN SUPER V
PA N € II IK O M AT I C X K U AT I V E
. 1 1 \ ^
THE SOOTH SEAS . . •
► (jpuiurcs «
FILE COPY
OO NOT
ION PICTURE
MARKET FOR FOREIGN FILMS
TREBLED IN U. S. DESPITE
NEW RESTRICTIONS ABROAD
TWO NEW CREDIT SOURCES IN
SIGHT TO MODERNIZE THEATRES
THEATRE BUSINESS IS UP 10%
FOR CHIEF CANADIAN CIRCUIT
BLOCK SALES AND TRUST BILLS
HEADED FOR CONGRESS SHELF
NEW QUIGLEY QUARTERLY AWARDS PLAN
WINS APPROVAL OF ALL T H E A T R E M E N
VOL. 131, NO. 3 APRIL 16, 1938
Entered as second-class matter, January 12, 1931, at the Post Office, at New York. M. )'., under the
„/.» „f Mn,^L X 1870 Puhlichvd nweblv hv Ouinlev Puhlithitltl Cn.. Inc.. at 1270 Sixth Avi'tlUC .
From Maine to Texas— from
Florida to Oregon — there'll
be two of these to every mile
THE ADVENTURES OF
ROBIN HOOD
Photographed in Technicolor with
ERROL FLYNN
OLIVIA De HAVILLAND • BASIL
RATHBONE • CLAUDE RAINS
PATRIC KNOWLES • EUGENE PALLETTE
ALAN HALE • MELVILLE COOPER
IAN HUNTER* UNA O'CONNOR
Directed by MICHAEL CURTIZ 4 WM. KEIGHLEY
Original Screen Play by Norman Reilly Raine and
Seten I. Miller • Based Upon Ancient Robin Hood
Legends • Music by Erich Wolfgang Korngold
A First National Picture
,...;*..*.'> CSV*
WARNER BROS. Produced it wid
182 Players and TECHNICOLOR
I THE KEYSTONE
AND PLAYING TO ABSOLUTE CAPACITY EVERY
MINUTE IN SENSATIONAL ROXY RUN!
• • • after three smash road-show months at the Astor, N.Y.
Uncontrollable crowds force opening an hour earlier on Sunday! Ten
minutes after picture started, house jammed to absolute capacity
(6,000 people)! Theatre forced to stop selling tickets repeatedly each day!
Crowds compel extra shows daily! Pace unabated at start of 2nd week!
MOTION PICTURE HERALD
MARTIN QUIGLEY, Editor-in-Chief and Publisher
VOL 131, NO. 3
April 16, 1938
ASKING FOR FASCISM
T
HE current uproar about a certain motion picture, "The
Birth of a Baby," and its publicity in the pages of Life,
regardless of the immediate eventuations, represents a
considerable damage to the status of the amusement
screen.
No matter what the adjudications may prove to be, an
importantly large sector of the audience has been given the
impression that the public screen is being, or is in peril of
being, made a forum of sex education, a place for the promul-
gation of lore of life entirely outside of the purposes for which
people and their families have been attending the motion
picture theatre.
That is no help to the makers and vendors of amusement
pictures.
More importantly perhaps, in the larger sense, this alleged
enterprise partakes of the nature of many current manifesta-
tions which are precisely invitations to Fascism.
Freedom of the screen, and freedom of the press, are rights
only so long as they are used within the limits of the mores
of society.
The arts, like people, are permitted free expression until they
get too free with the rights of others. Then they are locked up.
For the arts that is censorship.
For the nation that would be Fascism — society in a strait-
jacket.
AAA
"MACHINERY"
THE motion picture industry while enjoying continuously
a tremendous publicity for its wares, also, concomitantly,
suffers from far too much exposition of its machinery.
Too many people are always wanting to fool with the
machinery and monkey with the way it works.
Just now we have a specimen on the table in an outgiving
from the hand of Mr. W. Ward Marsh, who has been these
many years the able film editor of the Cleveland Plain Dealer.
Says Mr. Marsh:
"It looks to me as if the pendulum of benefits obtained by
the screen's self-imposed censorship had started its backward
swing. . . . It ( the motion picture ) stands again at those stupid
cross-roads, bogged down by a self-imposed censorship far more
effective, more vicious, and more destructive to its future than
anything it did in its not sinful but stupid days of adolescent
talkies."
MR. MARSH does not list any pictures he has found
to his taste ruined by the Production Code Ad-
ministration. He does list some old pictures he says
could not be made today. That is neither proved nor conclu-
sive.
It is plain enough that a good many pictures were made
which should not have been made, at least in the manner that
they were made, else there would have been no such condition
as that which made obvious the need of the Production Code
and its administration.
No evidence is adduced that the Code operations are today
in any way different in either method or effect from the days
of its early service, of which it would appear Mr. Marsh
approves.
The motion picture industry and its production community of
Hollywood is today more firmly than ever convinced of the
fundamental utility and necessity of the Code function. Mr.
Marsh would ask the industry to throw away this part of its
instrumentation for tending to its own business. One can not
but understand that he is opposed to a commitment to de-
cency because he seems to think it is getting in the way of
art. That is more becoming of a soap boxer in Greenwich
Village than the proper Mr. Marsh of the staid Plain Dealer.
". . . of course," he says, "the films declare that censorship
is not practiced, but let a member of the Hays organization
try to film a story which has not the approval of the Hays
organization and see what happens in penalties and in threats.
Or for that matter let a producer, not a member of the Hays
organization, attempt to make a picture off the beaten path,
and see what happens. It can show you where the 'pressure'
has been as insidious as it is absolute and vicious."
MR. MARSH must have a very sensitive pressure gauge,
up there in Cleveland. The pressure apparently has
not sufficed to keep from the screen a number of pic-
tures currently in circulation devoted to such matters as
syphilis, childbirth and lesbianism.
It would be well indeed for the general status of the screen,
as the public's amusement, if responsibility for all such product
could be surely and immediately placed with the producer, the
distributor and the exhibitor thereof, but unhappily no matter
who does what on the screen the organized industry gets the
benefits of credit and blame alike. To the great public the
institution is just "the movies." In protection of that great
preponderance of investment, and preponderance of respon-
sibility, the principal makers and purveyors of motion pictures
have a device known as the Production Code Administration.
Mr. Marsh objects to it because it still works.
It was probably one of those days when a piece had to be
written and this seemed a provocative subject. It is no help.
AAA
WHAT PRICE ADVERTISING?
THE previewing this week of a highly pretentious and fea-
ture length picture on a great industrial process gives
accent to some of the apprehensions of the organized
motion picture industry engaged in selling entertainment.
The problem is not entirely new. For many years in various
fashions advertisers have been reaching both for the instru-
mentation of the camera and for access to the ready made,
and amusement assembled, audience of the theatre screen.
For the last few years there has been some showing of short
[Continued on following page, bottom of column 1]
8
MOTION PICTURE HERALD
APRIL 16, I 938
This Week
Foreign Product
From a small group of less than 50 the-
atres, the number of houses in the United
States that show foreign pictures has in-
creased during the last three years to 182.
The increase has taken place while Holly-
wood producers have been seeking a way of
surmounting the numerous barriers, in the
form of taxes, quotas, censorship and money
export restrictions, raised by foreign coun-
tries. The 182 theatres which show foreign
product are located in 78 communities.
A list of the theatres is included in an
article, starting on page 12, which discusses
the foreign picture situation.
Veto
Herbert H. Lehman, New York governor,
vetoed the Quinn dog-racing bill this week.
Opposition to the measure, which would
have legalized greyhound racing in four
counties, Erie, Monroe, Nassau and West-
chester, was voiced by exhibitors in the
northern part of the state and in Long
Island who flooded the governor with tele-
grams. They based their action on the fact
that when dog racing was held in Nassau,
Rensselaer and Erie counties there was a
noticeable slump in theatre admissions. The
bill, introduced by Elmer Quinn, senator,
was designed to raise approximately $275,-
000 in taxes by imposition of a $300 tax for
each racing day and 10 cents on each admis-
sion.
WHAT PRICE ADVERTISING
[Continued from preceding page]
pictures with commercial messages in per-
haps as many as five thousand theatres in
the United States. There are claims for
circulations as high as sixty-five hundred
screens, which would be nearly half of all
the theatres.
If this grows into feature length prod-
ucts, for which the exhibitor receives a fee,
or other valuable consideration, for his
screen time, the consequences are likely to
be many and ramified in many directions.
Neither the costs nor the profits will be
directly and immediately calculable.
Just now it would seem a reasonable
assumption that the amusement standards
of sponsored pictures could hardly be ex-
pected to maintain a higher average than
the Hollywood entertainment product.
That being true, and publicity being what
it is, how long would the public be willing
to pay current amusement prices for the
purpose of examining some screen adver-
tising?
Liberal Credit
Two plans for liberalizing credit to exhib-
itors and other small business men were
advanced this week. The first, proposed by
Harry Brandt, head of New York Independ-
ent Theatre Owners Association, to the Re-
construction Finance Corporation would
permit exhibitors to borrow up to $25,000
for theatre modernization and rehabilitation
and for the installation of new equipment.
The second plan was in the form of a bill
introduced in the House in Washington by
Henry C. Tiegan, from Minnesota. If
adopted, it would permit exhibitors to bor-
row money on notes and on their "personal
character." Under a Federal Housing Ad-
ministration plan, exhibitors now are eligible
to borrow up to $10,000 for permanent im-
provements and for immovable equipment.
The plans are explained on page 17.
No Tieup
Reports that Monogram would take over
the physical distribution of Grand National
films until Grand National completes its
financial readjustments were denied in
Hollywood this week by W. Ray Johnston,
Monogram president.
New product plans of both Monogram and
Grand National appear on page 26.
Editorial
Page
7
This Week in Pictures
Page
10
The Hollywood Scene
Page
20
In the Cutting Room
Page
27
Release Chart
Page
57
Managers' Round Table
Page
49
Showmen's Reviews
Page
33
Asides and Interludes
Page
29
In the Courts
Page
38
Deaths
Page
38
In the Newsreels
Page
67
Snort Subjects on Broadway
Page
24
Technological
Page
42
What the Picture Did for Me
Page
43
Daylight Time
Daylight Saving Time, widely opposed by
exhibitors on the ground that the system
decreases the "dark" period during which
theatre business is at its peak, will be
adopted in at least 118 more communities
this year than last. Going into effect April
24th at 2 A. M., Daylight Saving Time will
be observed, according to law, in New
Hampshire and Massachusetts and in other
states by local option. The greatest increase
in the number of communities planning to
employ the advanced time is in New Eng-
land states. All communities in Connecticut,
Rhode Island, New Jersey and Delaware
will observe the time change. New York
State shows a decline of three localities as
compared to last year when 328 communi-
ties used Daylight time. Other state com-
parisons, giving the number of communities
planning to use the changed time this year
and the number that used it last year, in-
clude: Pennsylvania, 107 and 90; Maine,
145 and 76; Vermont, 31 and 13; Illinois,
98 and 93. The Michigan totals are the
same. In Denver, after exhibitors opposed a
move to adopt Daylight Time, the City
Council voted a referendum for 1939.
Loan Repaid
Repayment of a loan of approximately
$2,000,000 was made to the Bank of
America on Tuesday by Universal. To
move, it was understood, marked the conclu-
sion of negotiations by Universal for new
financing. Although payment of the loan
was officially announced by the company,
officials of Universal would neither deny
nor confirm reports that new banking ar-
rangements have been made for new season
production financing and for supplying
working capital for other purposes. A con-
solidated statement issued by the company
at the end of the fiscal year, November,
1937, showed a balance of $1,954,000 owed
to the bank. The loan originally was made
in 1936 when a revolving fund was set up
and used exclusively for production pur-
poses.
Quota Questions
That representations have been received
by the British Government from the Gov-
ernment of the United States on the effect
of certain aspects of the new quota regula-
tions on the American film industry was con-
firmed by Captain Euan Wallace, Par-
liamentary secretary of the Board of Trade,
in answer to a question in the Commons.
The intra-trade dispute over grading and
rentals reached a climax Wednesday when
CEA members empowered the General
Council to act against the distributors
through publicity and by publication of its
own grading of "A" films. ■
APRIL 16, 1938
MOTION PICTURE HERALD
9
On and On
Almost to be classed as a perennial, the
William Fox bankruptcy is again before the
United States supreme court, this time on
petition by Hiram Steelman, trustee, for a
review of a decision of the third circuit
court of appeals holding invalid an order
by the referee in bankruptcy, authorizing
Mr. Steelman to examine the books of the
Ail-American Corporation.
The petition for review cited that Fox's
bankruptcy schedules showed liabilities in ex-
cess of $9,500,000, but the assets turned over
to the trustee consisted of $100 in cash and
certain notes and securities of "little or no
value."
"The efforts of this bankrupt and these re-
spondents to obstruct your petitioner and the
creditors of the bankrupt have been before this
court upon more than one occasion in recent
months," he commented in his petition. "From
its records, this court knows that the most
important issue in said bankruptcy is whether
the property or capital stock of All-Continent
Corporation belongs to the bankrupt estate."
Concessions
Indications that the major distributors
will make an effort to meet the grievances of
exhibitors in Australia regarding certain
trade practices held to be inequitable are
seen by Leon S. Snider, joint director of the
Snider and Dean Circuit and accredited
spokesman for exhibitors in that country.
Mr. Snider said that since his arrival in
New York recently he has conferred with
all foreign managers who are in the city.
Mr. Snider said that because of larger
attendance and higher percentages charged
by the distributors, American companies
will take $7,500,000 out of Australia this
year, an increase of $1,750,000 over 1937.
The total investment in the Australian in-
dustry is $200,000,000, he said. Of the 1,190
theatres in Australia, 45 to 50 per cent are
operated by circuits, he estimated, while 85
per cent of the 402 theatres in New Zealand
are circuit controlled.
Thumb and Forefinger
The peculiar nature of the radio medium
provides a unique censorship safeguard,
Lenox R. Lohr, president of the National
Broadcasting Company, told members of the
Advertising Club of New York last week
in a discussion of problems of radio at a
luncheon meeting. His remarks followed
those made on substantially the same sub-
ject by William S. Paley, Columbia broad-
casting president, who, in a report to stock-
holders said federal regulation or censor-
ship of radio was as unnecessary as the im-
position of special regulations for "news-
papers and hardware stores."
Mr. Lohr said the "thumb and forefinger
of the American listener" constituted the
best method of radio regulation.
xBirth of a Baby'
Roy E. Larsen, editor of Life magazine,
found himself in the center of a country-wide
controversy this week as he defended his
picture magazine's presentation of stills
taken from the picture "The Birth of a
Baby." Mr. Larsen submitted to being ar-
rested in New York to test the order of
Samuel J. Foley, district attorney of the
Bronx, who banned the magazine from the
Bronx on the ground that the pictures were
"obscene."
See page 18.
Prospects Dimmed
Prospects for the enactment of any motion
picture legislation by Congress this term
were dimmed this week when administration
leaders began a concerted move for an early
adjournment. However, the Neely anti-block
booking bill continued as a chief subject of
discussions among exhibitors. The National
Board of Review joined the ranks of those
opposed to the measure by declaring that
enactment of the bill would create a form of
Federal censorship of films. The attention
of exhibitor leaders also turned this week to
a proposed trade practice conference with
distributor leaders.
Details are on page 19.
MOTION PICTURE HERALD
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3100. Cable address "Quigpubco, New York." Martin
Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
366 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W I, Hope Williams, manager; cable Quigpubco London;
Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau,_ Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep-
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-sM
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustiftgasse 54,
Vienna VII, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Wintrier, representative. Member
Audit Bureau of _ Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Quigley Publications:
Better Theatres, Motion Picture Daily, Teatro al Dfa,
International Motion Picture Almanac and Fame.
Sit-down Fight
United Long Island Amusement Corpora-
tion will oppose enforcement of a decision
handed down last week by the New York
Regional Labor Board directing the rein-
statement of six Local 306 members who
barricaded themselves in the projection
booths of five Long Island theatres last Aug-
ust during a campaign to force recognition
of the union.
Martin M. Alpert, attorney for the theatre
company, said he would oppose any move
by the union to have the Queens County
court confirm the board's findings, the pro-
cedure required under the state labor laws.
The board's order included a recognition
of the strikers' right to barricade themselves
in the booth and exhibit a trailer to the audi-
ence explaining their reasons for stopping
the show. The decision also abrogated a
contract subsequently made by United Long
Island with the Empire Operators' Union
and certified Local 306 as the collective bar-
gaining agent for all five theatres.
Tools and Technique
Featuring in its papers program the latest
developments in tools and technique for pro-
duction, distribution and exhibition, the So-
ciety of Motion Picture Engineers will hold
its 43rd semi-annual convention at the
Wardman-Park Hotel, Washington, D. C,
April 25th to 28th, paying particular atten-
tion to color and sound recording and repro-
duction. During the four-day convention
practically every phase of the industry will
be covered in technical papers and discus-
sions.
Three sessions will be devoted to sound
and there will also be sessions devoted to
developments in photographic and labora-
tory processes, optics and projection devel-
opments, 16 mm. equipment, new apparatus,
and educational and industrial motion pic-
tures.
The convention will open Monday, April 25th,
with an informal luncheon at which Daniel C.
Roper, Secretary of Commerce, William G.
McAdoo, Senator from California, and Col.
Dan I. Sultan, engineer commissioner for the
District of Columbia, will speak.
Aiding Defense
Member companies of the Motion Picture
Producers and Distributors of America will
give their "complete cooperation" to Grand
National in defending the company against
the Federal Trade Commission charge of
misrepresentation in using the title "In His
Steps" for one of its films, according to Ann
Rosenthal, Grand National attorney.
The companies believe that the FTC cita-
tion, if permitted to stand, "is dangerous,"
because the ruling would require motion
picture adaptations to be completely true to
the novel.
10
MOTION PICTURE HERALD
APRIL 16, 1938
yl T the London Empire theatre
y^J opening of MGM's "A Yank at
Oxford," right, Sam Eckman,
MGM managing director in Great Brit-
ain; Sir Harry Brittain and Joseph P.
Kennedy, new United States ambassador
to the Court of St. James's.
John W. Hicks, Jr., Paramount vice-
president in charge of foreign sales, cen-
ter below, in Santiago, Chile, on a tour of
South America visits the home of Don
Benito del Villar, left, division manager
for Chile, Peru and Bolivia, with John L.
Day, Jr., Paramount general manager for
South America.
In London, members of the General Film Distributors organ-
ization and Universal officials, below, at a sales meeting at which
J. H. Seidelman, Universal vice-president, outlined future prod-
uct. Standing are C. M. Woolf, GFD managing director, and
Mr. Seidelman. Others are, to the right from Mr. Seidelman:
Maurice Woolf, Jimmy Woolf, H. Rogers, J. S. Flatau, J. R.
Ranee, S. Jackson, R. G. Shaw, B. Cowan, S. Caverson, L. Blond,
Douglas Thomas, C. E. Graves, Miss D. Rogers, R. A. Hanson,
D. Sugarman, J. Vangelder, M. Oslof and J. Phillips. To the left
from Mr. Woolf: S. F. Ditcham, John Woolf, William W . Jay,
J. Jacobs, J. M. Phillips, N. Kramer, B. Rose, R. Ancill, D. Carr,
R. C. McKew, C. P. Roberts, Mrs. Leila Steward, H. J. Revitt,
W. F. Cleveley, N. Myers and L. Petigor.
This Week
n
s
Pictures
Norton V. Ritchey,
Monogram foreign man-
ager, left, arriving in
Buenos Aires in the sec-
ond month of a three
months' tour of the
South American conti-
nent during which he
has completed arrange-
ments for the release of
his company's product
in many of the Spanish
speaking countries.
APRIL 16, 1938
MOTION PICTU RE HERALD
/. Real Neth, operator of six theatres in Columbus, Ohio, signs a con-
tract for the 193 8-39 season proffered by J. B. Gardner, Paramount sales-
man in the Columbus territory before leaving for a vacation in Hollywood
where he will record, through the candid camera, an exhibitor's impres-
sions of the MGM studio for that company's yearbook.
Ralph Morgan, Jean Hersholt and Lucille Gleason, right, trustees for
the Motion Picture Relief Fund, discuss plans for the annual drive.
S. Charles Einfield, director of advertising
and publicity for Warner Brothers, and
Mort Blumenstock, eastern advertising man-
ager, arrive in New York after conferences
on the coast.
Ike Libson, managing director for RKO
Midwest; Edwin M. Booth, manager of the
MGM exchange in Cincinnati; Thomas J.
Connors, MGM eastern general sales man-
ager; John E. Flynn, recently appointed
MGM district manager in Chicago, and John
J. Moloney who succeeds him as Cincinnati
district manager, at a luncheon given by
exhibitors and exchange men of the Ohio
city to honor Mr. Flynn's promotion and
welcome Mr. Moloney.
Ralph Rolan, president of Associated Motion Picture Advertisers, and Irene Kuhn who
recently joined the staff of Motion Picture Daily at the AMP A luncheon in the Inter-
national Casino, New York, at ivhich she was guest of honor.
12
MOTION PICTU RE HERALD
APRIL 16, 1938
MARKET FOR FOREIGN FILMS
IN UNITED STATES TRIPLES
IN THREE YEARS
183 Theatres in 84 Communities
Show Product from Other
Countries Despite Restrictions
Abroad Against U. S. Films
While Hollywood producers seek to sur-
mount rising foreign censorship, tax and
quota barriers, admittedly aimed at Amer-
ica's supremacy in the world motion picture
market, foreign companies are increasingly
advancing in the American market.
That the importers of foreign product
are succeeding, partly at least, in their at-
tempts to tap the American film market,
is revealed by the results of a study which
evinces that theatres in this country show-
ing foreign films have increased from less
than 50 in 1935 to 182 today. A list of
the 182 theatres, by cities, accompanies
this article.
The foreign film market in the United States
is even larger than the theatre figure indicates,
inasmuch as no consideration was given in the
study to the British produced pictures nor to
the foreign language films which occasionally
are shown in the large circuit houses.
Further evidence of the fact that foreign pic-
tures already have acquired a constant audience
in this country is contained in the results of a
questionnaire distributed by the Filmarte The-
atre, New York City, during a three-month
run of one of the mostly highly praised French
pictures of the year, "Mayerling."
The theatre discovered that 88 per cent of
those answering the questionnaire had seen at
least one foreign picture before. Another ques-
tion brought to light the fact that 82%. per
cent of the audience found that the foreign
language did not interfere with their enjoyment
of the film. Only 8V& per cent said the foreign
language annoyed them. Forty-three per cent
called American films superior ; 40% answered
in the negative. Only 7% said they were not
affected by newspaper reviews.
But, while the American audience for im-
ported films is increasing, the same situation
does not exist for American films in other
countries, according to Nathan D. Golden, chief
of the motion picture division of the Depart-
ment of Commerce. In an annual report, Mr.
Golden recently disclosed that American films
retained their popularity in most foreign coun-
tries during 1937, but warned:
"The problem of rising nationalism, of quo-
tas, discrimination, subsidy and tariff barriers
will have to be adjusted if American business
is to operate on as wide a scale as heretofore."
An example of the State Department's ef-
forts to aid film producers in foreign countries
was seen recently when the Government ne-
gotiated a reciprocal trade agreement with
Czechoslovakia. The United States sought to
have motion pictures included in the general
agreement, but finally acquiesced to the Czech
insistence upon a separate film agreement.
THEATRE SHOWS FILMS
OF 8 NATIONALITIES
The Victory Theatre in Trenton,
N. J., believes in change. Working
under an exclusive foreign product
policy the theatre, during a recent
four week period, played films of
eight different nationalities, an average
of two nationalities a week.
The films, all booked by Danubia
Pictures, included Hungarian, Irish,
Polish, French, Slovak, Italian, Russian
and Austrian.
Paul F. Culbertson, assistant chief of the
European division of the State Department, left
almost immediately for Prague where he now
is negotiating the proposed film agreement.
The success of the Prague conferences, it was
said, will hinge upon two major points — the
Czechoslovakian importation fee of 20,000
crowns for each American feature and the so-
called "taste censorship." Under the govern-
ment's censorship plan, a group of 10 men
decide on whether a film is of sufficiently high
quality to be placed on the Czechoslovakian
market.
Protests Importation Fee
The American industry's objections to the
20,000 crown assessment on each feature were
explained by Mr. Culbertson in a statement to
Motion Picture Herald's representative in
Prague.
"As to the importation fee," Mr. Culbertson
declared, "it is nonsense. You can readily see
that we are intensely interested in the fact
that Czechoslovakia, with our money, is pro-
ducing pictures that must be on the Czechoslo-
vakian market in competition with our pic-
tures."
In Washington it was pointed out that the
concrete results of the State Department's ef-
forts to cover motion pictures in such trade
agreements as have been consummated have
been protective rather than immediate. It was
explained that in the pact with France, en-
tered into in May, 1936, the French govern-
ment abandoned proposals made previously for
more severe control and restriction of the trade
in foreign films and the exhibition of them in
France.
The situation with respect to motion pictures
is regarded as different from that applying to
any other commodity entering into international
trade. In explanation of this it was pointed
out that most foreign countries look upon mo-
tion pictures less as a commodity than as a
means of nationalistic expression and for the
dissemination of propaganda.
H. B. Allinsmith, for the last two years man-
ager for Western Electric Company (Orient),
Ltd., handling Electrical Research Products,
Inc., sound equipment and recording business,
returned to the United States last week and
reported that United States film importations
into Japan had been cut 75 per cent.
In contrast to this is the comparative ease
with which foreign films are imported into the
United States. Not counting films produced in
England, there was a total of 197 foreign pic-
tures imported into this country in 1937.
Again omitting British productions, the great-
est number of importations came from Ger-
many which supplied 65 films for the Ameri-
can market last year. Other countries and the
number of films imported from them included :
France, 23; Hungary, 18; Spain, 17, Russia,
14 ; Italy, 17 ; Poland and Sweden, 10 each ;
Czechoslovakia, two, and Austria, four.
Among distributors of foreign pictures the
consensus was that the market for foreign films
is growing rapidly and that the movement gains
impetus each time such pictures as "Mayer-
ling" are imported. The theory is based on the
fact that outstanding foreign pictures often are
shown in circuit theatres, thus reaching persons
who previously had no desire to see a foreign
picture. Among this group are many, the dis-
tributors said, who will like the one produc-
tion and, consequently, become prospective
patrons of theatres showing other foreign pic-
tures.
New York City, with its cosmopolitan popu-
lation, is the most fertile field for foreign pic-
tures. Thirty theatres show foreign product
almost exclusively while numerous other small
theatres and neighborhood houses operated by
the larger circuits occasionally book a foreign
film.
The Modern Playhouse, which shows first-
run Hungarian pictures, claims distinction as
being the only theatre in the world which ex-
hibits Hungarian pictures exclusively. In the
theatres in Hungary, it was explained at the
offices of Danubia Pictures, importers of Hun-
garian product, American films are exhibited
along with the domestic product.
V
Market in Iowa Unchanged
For Last Ten Years
The market for foreign made pictures so far
as they have been introduced to middle west
audiences in Iowa is at exactly the same point
it was 10 years ago. Occasional efforts to show
pictures to the people who are Swedish born,
Italian born or German born receive little more
response from the peoples of those nationalities
than from other audiences.
In most cases foreign made pictures are
shown at pre-holiday times when there is a
question as to what business any picture will
draw.
Since the days of Pola Negri there have been
no German produced pictures shown in Iowa,
although the state's largest number of foreign
born are of German origin. In Des Moines an
Italian picture receives the greatest response.
V
Buffalo Exhibitor Has
Two Names for Theatre
Herman Endres, who operates a 400-seat
house in the heart of the German section of
Buffalo, has two names for his theatre. When
he shows Nazi pictures the theatre is called
APRIL 16, 1938
MOTION PICTU RE rlbRALD
13
GERMAN PICTURE SHOWINGS LEAD
the Little German Theatre, but when other
product is exhibited the house is merely known
as the Little Theatre.
The made-in-Germany productions have
maintained a steady availability and patronage,
Mr. Endres commented. He pointed out that
he usually closes his house for two months dur-
ing the summer.
Stanley Koszanowski, operator of the Rivoli
Theatre, Buffalo, estimated that 30 Polish pic-
tures are imported into the United States each
year and that out of the group he "can maybe
use eight" for his preponderantly Polish trade.
As to the quality of the pictures, Mr. Kosza-
nowski said: "They're so poor generally that
if I tried to use any more, I couldn't keep peo-
ple in my house."
V
Wilmington Residents Visit
Philadelphia Foreign Shows
Although Wilmington, Del., has a population
of .approximately 125,000 persons, exhibitors
believe there is not a large enough foreign ele-
ment to warrant the showing of foreign pic-
tures. However, many of Wilmington's for-
eign born residents travel 28 miles to Philadel-
phia to see foreign pictures there.
In Philadelphia there are six theatres show-
ing foreign pictures, the Europa being the only
one in the mid-town sector. This house plays
Soviet pictures for from two to three weeks.
"Mayerling" recently played at the Europa
for 14 weeks and then was booked into 35 War-
ner Brothers neighborhood houses.
V
Foreign Films Popular
In Rocky Mountain Area
Many theatres in Colorado and New Mexico
are having exceptionally good box office re-
ceipts as a result of offering foreign films.
Most consistently successful in the Rocky
Mountain area are Spanish pictures.
"My experience with Spanish pictures has
been most pleasing," H. Curtis, manager of the
Bide-A-Wee Theatre, Denver, declared. "When
shown with an English picture, the patronage
has been considerably greater than normal."
D. Russel of the Palace theatre said : "We
have found that a good Spanish picture, when
shown for not more than two days, brings in
numerous customers we do not ordinarily see."
V
Spanish Films Fail
In 1 ,936-Seat House
As is the case in other localities throughout
the United States, foreign pictures are shown
in San Antonio only in the small neighborhood
houses. However, the Interstate Circuit recently
experimented with Spanish films in the State
Theatre which has a seating capacity of 1,936.
After a two months' trial the policy was
dropped because of lack of interest and inability
to obtain sufficient product.
V
Cincinnati Theatres Ignore
Foreign Productions
There is not a single theatre in the Cincin-
nati trade territory at present playing foreign
pictures. The last theatre, the Mayfair, a down-
town house, to play foreign pictures, mostly
German, failed to open at the beginning of the
current season. The reason advanced was in-
ability to obtain suitable product. The house
was well patronized while in operation.
The Marvel, a neighborhood house, in Cin-
cinnati, undertook to play foreign pictures of
various makes several months ago, but discon-
tinued the policy when it proved unprofitable.
UNIVERSITY TIEUP
AIDS HOUSE'S GROSS
An arrangement with the Univer-
sity of Colorado in connection with
the showing of foreign pictures has
increased the box office receipts of the
State Theatre, Boulder, Col., accord-
ding to C. R. Ashton, manager.
Advertising, ticket sale, and gen-
eral promotion are all handled by the
language students and professors of
the college. In return for its coopera-
tion, the university receives 5 0 per
cent of the net profits realized from
each foreign picture.
Some of the professors have gone
so far as to make certain pictures com-
pulsory for their students.
Two Chicago Loop Houses
Have Foreign Policy
Chicago, although having only 10 theatres
that show foreign product, ranks second to New
York for a variety of foreign language pic-
tures. Among the product shown is French,
German, Polish, Swedish, Hungarian, Bohe-
mian and Jewish.
The Julian, which shows Swedish and other
Scandinavian films, is considered in Chicago as
the outstanding theatre for Swedish pictures in
the United States. The World Playhouse,
which shows French and German films, and
the Sonotone, which shows Russian, French
and German pictures, are Loop houses.
V
New York Success Needed
To Draw Washington Crowds
Three houses in Washington show foreign
films, one committed to a straight policy of
overseas product, the second alternating with
revivals of Hollywood hits and the third opened
occasionally under straight rental or percentage
agreements.
The Schubert Belasco, which has been dedi-
cated to sex pictures, revivals, second-rate stage
presentations, and foreign productions has done
well in recent weeks with "Mayerling" with the
"Life and Loves of Beethoven" scheduled to
follow.
The Little, a 350-seat house, has played
French, German and Russian films with some
success and, although the theatre is located in
an otherwise unimpressive downtown neighbor-
hood, it has commanded a socalled class audi-
ence.
A. E. Tolkins, co-operator of the Little with
Mrs. Louise Noonan Miller, explained that :
"There is an audience for foreign product in
Washington, but we have learned that it can be
drawn upon only with films which have estab-
lished a reputation in New York or boast
names of foreign players who are rather well
known."
V
The names of the theatres, dotted throughout
the United States, which play foreign pictures
are included in the following list : The types of
foreign product specified after the theatre name
are those usually shown. In cases where for-
eign languages are not specified, product from
several countries is shown.
AKRON
Art Theatre — Hungarian and others
ALAMOGONE, N. M.
White Sands — Spanish
ALBANY
Capitol
Harmanus Bleeker Hall
ALBUQUERQUE
La Sandia — Spanish
Mesa — Spanish
Mission — Spanish
AMES, IOWA
Campus — French
ARDMORE, PA.
Suburban
AUSTIN, TEXAS
Texas — Russian
BELON, N. M.
Central — Spanish
BERNADELLO, N. M.
Coronoda — Spanish
BETHLEHEM, PA.
Strand — Hungarian and others
BOSTON
Columbia — Polish
Fine Arts
Tremont Temple — Swedish, Irish, Polish
BRIDGEPORT
Barnum — Hungarian and others
Colonial — Hungarian and others
BROOKLYN
Imperial — German and others
Irving — German and others
BUFFALO
Amherst — Hungarian and others
Little German Theatre, also known as Little
Theatre. First name used when German
pictures are played, second name used when
other foreign product is exhibited
Rivoli — Polish
CARTERET, N. J.
Ritz — Hungarian and others
CHARLOTSVILLE, VA.
Paramount
CHICAGO
Burnside — Hungarian
Congress — Polish
Europa — Hungarian
Gold— Yiddish
Hansa — German
Julian — -Swedish and other Scandinavian
Kino — German
Praga — Hungarian, Bohemian
Sonotone — Russian, French, Polish, Spanish
World Playhouse — French and German
CLEVELAND
City- — other than German pictures
Gordon Square- — chiefly Hungarian
Moreland — Hungarian and others
Penn Square — French, Russian, Italian,
Hungarian (mostly Russian and French,
no German)
Regent — Hungarian and others
Sun — Hungarian
CLINTON, IOWA
Capitol
COLCHESTER
Colchester — Yiddish
CRETE, NEB.
Lyric — B ohemian
CUDAHY, WIS.
Park — Hungarian and others
DENVER
Bide- A- Wee — Spanish
Bluebird — French, German, Swedish, Yid-
dish, Russian
Hiawatha — French, German, Swedish, Yid-
dish, Russian
{Continued on jollounna pape)
14
MOTION PICTURE HERALD
APRIL 16, 1938
THEATRES SHOWING FOREIGN FILMS
(.Continued from preceding page)
Palace — Spanish
Tivoli — Spanish
DETROIT
Cinema — German, Russian, Polish, Italian
and occasionally French
Europe — German
Grande — Hungarian and others
Martha Washington — Polish
White Star— Polish
DODGE, NEB.
Dodge — Bohemian
EAST CHICAGO, IND.
Midway — Hungarian and others
FLINT, MICH.
Columbia — Hungarian and others
FORT DODGE, IOWA
Fort Dodge — Swedish
GALLUP, N. M.
Navaj o — Spanish
GRANTE
Lux — Spanish
GREENWICH, CONN.
Pickwick — French
GUTTENBERG, N. J.
Alvin — German
HARTFORD
Bushnell Memorial
Rivoli
Webster
HOBOKEN, N. J.
Europa — German and others
IRVINGTON, N. J.
Hindenburg — German and others
LA JARA, COL.
La Jara — Spanish
LA JUNTA, COL
Kit Carson — Spanish
LAS CRUCES, N. M.
Del Rio — Spanish
LAS VEGAS, N. M.
Coronado — Spanish
LINDEN, N. J.
St. George — German and others
LORAIN, OHIO
Pearl — Hungarian and others
LOS ANGELES
California — Mexican-Spanish
Esquire — French, Russian and others
Continental — German
Grand — all types of foreign product
Hildalgo — Mexican-Spanish
MILWAUKEE
Papst — German and French
Radio — German
Jefferson Hall — Scandinavian
MINNEAPOLIS
World — German, French, Swedish
NEWARK
Strand— Hungarian and others
NEW BRUNSWICK
Europea — Hungarian
NEW HAVEN
Lincoln — French, Viennese, Yiddish and occa-
sionally Irish
Victory — Yiddish
NEW ORLEANS
Casino — German and French
Happy Hour
Strand
NEW YORK CITY
Acme — Russian
Arcadia — French
Ascot — Russian
Belmont — French
Cameo — Russian
Chopin — Polish
Cine Roma — Italian
LEAGUE OF NATIONS
SCENARIO CONTEST
The League of Nations is holding a
world wide competition for scenarios
for two educational sound films on the
League. One is to be a general film of
6,000 feet, describing the covenant's
fundamental purposes and the League's
principal activities. The other is to be
a special film of 1,500 feet dealing
with some particular branch or aspect
of the League work, such as the settle-
ment of some political dispute or the
health organization's work against
some disease or the control of a dan-
gerous drug.
For the general film, prizes total
2,000 Swiss francs and for the other,
700 Swiss Francs. An international
jury of five members will award them.
The League may invite the successful
author to assist in the production of
the film for an added fee. Scenarios
must be in English or in French.
Continental
8th Street Playhouse
86th Street Casino — German
86th Street Garden — German
Europe — German
5th Ayenue Playhouse — French, German,
Swedish
55th Street Playhouse — French, German
Mexican
58th Street Playhouse
Filmarte — chiefly French
Little Carnegie
Lucky Star — Hungarian
Modern Playhouse — Hungarian
Miami
New Chatham — Chinese
Park Lane — French
People's Cinema — Yiddish
Plaza — French
Showshop
68th Street Playhouse
Squire
Tiffany — Yiddish
World
Ziegfeld
NORFOLK
Visualite
OMAHA
Maryland — Bohemian
Muse — German, Swedish, Bohemian
Roseland — Italian and Bohemian
PHILADELPHIA
Dante — Italian
Europa — Russian, French
Popular — Yiddish and Russian
Richmond — Polish
Ritz— Polish
Spruce — Yiddish
PITTSBURGH
Art Cinema — Russian, French, Yiddish
Grand — Hungarian and others
PORTLAND. ORE.
Alladin — Jewish, Russian
Taylor Street — Russian, Swedish and Jewish
PUEBLO, COL.
Colonial — Spanish
RATON, N. M.
Shuler — Spanish
RICHEYVILLE, PA.
Roxy — Hungarian
ROCHESTER
Gordon Square — German and others
ROSWELL, N. M.
El Capitan — Spanish
ST. LOUIS
German pictures shown in halls but not in
theatres
ST. PAUL
World — German, French, Swedish
SAN ANTONIO
National — Mexican- Spanish
Obrero — Mexican-Spanish
Progressio — -Mexican- Spanish
Zaragosa — Mexican- Spanish
SAN FRANCISCO
Amazon — Italian
Clay — Rissian, French, German, Swedish
and Jewish
Palace — Italian
Verdi — Spanish, Italian
SANTE FE, N. M.
Paris — Spanish
SCHENECTADY
Mount Pleasant— Polish and Italian
SEATTLE
Metropolitan — Scandinavian, German
Montlake — French, Italian, German, Russian
Moore — German
Roxy — Scandinavian
SOCORRO N. M.
Loma — Spanish
SOUTH BEND IND.
Indiana — Hungarian
SOUTH NORWALK, CONN.
Springwood — Hungarian
SPOKANE, WASH.
Bandbox — Swedish and German
Rainbow — Swedish and German
Rex — Swedish and German
SPRINGER. N. M.
Lia — Spanish
SYRACUSE
Civic University — French, German and Rus-
sian
Liberty — Polish
Turn Hall — Italian
TACOMA
Lakewood
TAMPA
Broadway — Spanish
Casina — Spanish
Ritz — Spanish
Royal — Spanish
TAOS. N. M.
Taos — Spanish
TOLEDO
Star — Hungarian
TRENTON. N. J.
Victory — Hungarian
TRINIDAD, COL.
Isis — Spanish
WALSENBURG, COL.
Valencia — Spanish
WASHINGTON
Little — French and German
Rialto — Italian and Yiddish
Schubert Belasco
WATERBURY
Garden — Italian and German
WATERVLIET, N. Y.
Family
WILBUR, NEB.
Moon — Bohemian
WOODBRIDGE, N. J.
State — Hungarian
ii
)
\
From 20th Century-Fox comes this startling drama oi four men
and a gallant girl who have the courage to fight the brooding,
secret menace that covers the modern world with a cloud of
evil. Unsee
massacres innocents with machine guns in
South America! Unknown ... it strikes in London, as a corpse
V
slumps from a cab! Unchallenged ... it stirs revolt among the
untamed tribes of India The famous Cosmopolitan Maga-
2
ine story* ^.filmed with all its colorful sweep! » A big cast of
-
J*
unusual distinction, introducing Richard Greene, destined
■0t <t..,jH*»
for marquee greatness! » 20th Century-Fox has put back oi
this picture everything that makes for boxoffice importance
APRIL 16, 1938
MOTION PICTURE HERALD
17
TWO NEW CREDIT SOURCES IN SIGHT
TO MODERNIZE AND RE-EQUIP THEATRE
34 Per Cent of Box Office Dollar
To Rentals; One-Fourth to Payroll
Thirty-four per cent of the box-office dollar of the typical theatre of 1,5 00 seats,
in a midwestern city of 100,000 population, went to film rentals last year, according
to the full text of the report of Will H. Hays, president of the Motion 'Picture Pro-
ducers and Distributors of America, Inc., made public on Thursday. An advance
article appeared in the Herald last week. Here are the details:
Film rentals — feature and shorts . . 34.0%
Extra attractions occasionally used 3.1%
Payroll — theatre staff 25.5%
Real estate: rent, insurance, taxes, interest and depreciation 15.2%
Local advertising and publicity 8.1%
Electric light and power 2.1%
Fuel, janitor supplies, etc 2.7%
Maintenance and repairs .5%
Gross profit before corporation and income taxes 8.8%
Total 100.0%
Mr. Hays said the Production Code Administration last year approved 663 features,
5 5 of them reissues, 339 from major companies, 22 8 from smaller concerns, and 41
from abroad. The Code Administration rejected 36 features, 27 of them being
approved after revision. The Advertising Advisory Council rejected 824 stills, but
98 per cent of all advertising and exploitation material was approved.
RFC Indicates It Favors $25,000
Loans; Congressman's Bill
Proposes Borrowing on Exhib-
itor's Note and Character
More liberal credit is in sight for motion
picture exhibitors for theatre modernization,
rehabilitation and re-equipment from the
Government's spending agencies.
Already acceptable as borrowers of a
maximum of $10,000 under the Federal
Housing Administration, the Reconstruc-
tion Finance Corporation now seems favor-
able to a plan for advancing as much as
$25,000 to theatre owners for reconstruc-
tion.
And, in the House, Congressman Henry
G. Teigan, Minnesota, has presented a bill
to permit small merchants, including exhib-
itors, to borrow on their "personal char-
acter."
Whereas the first-mentioned proposal, intro-
duced by Harry Brandt, president of New
York's Independent Theatre Owners Associa-
tion, would assist exhibitors in obtaining RFC
loans without the aid of legislation, the Teigan
plan calls for action by law.
Favorable Reception Indicated
Mr. Brandt has been campaigning in Wash-
ington for weeks for small-loan aid for iden-
pendent owners, who are not in the favorable
position of large exhibitor interests and affiliated
circuits to get financial aid for needed improve-
ments. In addition, Joseph B. Kleckner, presi-
dent of Motiograph, Inc., manufacturers of mo-
tion picture theatre projectors, proposed, in Feb-
ruary, that the RFC extend its borrowing facili-
ties to include both the independent exhibitor
and "little" businessman. Mr. Kleckner was
the lone industry representative at the govern-
ment "little businessmen's" conference at Wash-
ington in February.
While refusing to discuss the Brandt propo-
sal officially, the Reconstruction Finance Cor-
poration on Tuesday gave indications of a fa-
vorable attitude to it.
Mr. Brandt, however, said the RFC had
approved his proposal and that he was complet-
ing arrangements with New York banks for
making loans available to members of his or-
ganization. He also said that the financing
would be available to theatre owners anywhere
in the United States after they have obtained
the approval of a local national bank.
Five-Year Loans
Under Mr. Brandt's plan the banks would
be empowered to make five-year loans up to
$25,000 at a nominal rate of interest. At pres-
ent, Mr. Brandt said, national banks are per-
mitted, under the National Banking Act, to
make only one-year loans. The RCF, accord-
ing to the plan being worked out, would un-
derwrite the loans beyond the banks' limita-
tions.
Both the bank with which the exhibitor
would do business and the government agency
would have to be satisfied with the exhibitor's
collateral and as to his being a good credit
risk.
A large number of the ITOA's members are
prepared to file applications for loans immedi-
ately, Mr. Brandt said, adding that he expects
to complete arrangements with the National
City Bank to act as the agency for the New
York Metropolitan area.
Adoption of the plan would be an improve-
ment, for exhibitors, over the arrangement
under which they can now borrow up to $10,-
000 through the Federal Housing Administra-
tion, Mr. Brandt said. Under the FHA ar-
rangement, the money borrowed can be used
only for permanent improvement and immov-
able equipment.
The RFC loans would not be intended for
new theatre construction, but Mr. Brandt said
he expected that adoption of the plan would
bring a wave of theatre modernization and re-
habilitation, and installation of new equipment.
For Bonafide Exhibitors
During his discussions with Jesse Jones,
chairman of the RFC, Mr. Brandt said he em-
phasized the point that requirements should be
included to eliminate "fly-by-night" schemes
from the borrowing arrangement. Only bona-
fide exhibitors and theatre owners who intend
to continue in business should be permitted to
obtain loans, Mr. Brandt said.
Under the FHA plan the government does
not advance any money but insures the loans
made to exhibitors, and other business men, by
commercial lending institutions. The money is
advanced on a five per cent discount basis,
which is equal to 9.72 per cent interest.
The major eligibility requirements for bor-
rowers are that they have an assured income
which will enable them to repay the loan and
that they either own or have an approved
lease on the property they occupy. In the case
of rented quarters, the lease must run at least
six months longer than the term of the loan.
Mr. Tiegan's bill, introduced in the House
of Representatives, would permit exhibitors,
and other small business men, to obtain loans
from the RFC without any collateral other
than their notes and their character record.
When Mr. Kleckner proposed his plan at the
conference of "small business" in February,
he said that with proper credit facilities the
322,000 small businesses could put 75 per cent
of unemployed back to work.
Mr. Kleckner proposed that small business
men be permitted to borrow from their local
banks to finance plant expansion, new equip-
ment or rehabilitation at 5 per cent interest. A
borrower would be required to make a cash
down payment of 10 per cent at the time he
made the loan and to give a first mortgage on
the property.
The credit investigation, said Mr. Kleckner
would be conducted by the banks, thus eliminat-
ing any political "fixing" and any necessity of
hiring a lawyer with an "in" in Washington.
The government, according to the plan, would
advance 80 per cent of the face amount of the
loan to the local bank at an interest rate of 2
per cent, and thus the bank would earn 3 per
cent on the total amount of the loan.
Repayment of a loan would be made on a
monthly basis with a maturity not to exceed 50
per cent of the normal and useful life of the
assets to be acquired.
Women Rating Films
Films shown in Omaha hereafter will be
classified by a committee of the Omaha
Council of Federated Church Women. The
group will rate films as to suitability for
adults or children and will publish ratings
in an Omaha shopping guide to be distrib-
uted free throughout the city.
The Guthrie Brothers have acquired the
Erick and Gay theatres, Erick, Okla. They
purchased the Erick from Oakley Leach-
man and the Gay from Roy McAmis of
Sayre, Okla. The Guthries also own the-
atres in Wheeler and Matador, Tex., and
Wetumka and Tipton, Okla.
18
MOTION PICTU RE HERALD
APRIL 16, 1938
tIFE' BANNED FOR "BIRTH
OF A BABY" PICTURES
Barred in Scores of Cities;
Editor's Test Trial in Bronx
Set for Next Week
Publication in Life magazine of three
pages of close-up photographs of a child
birth, taken from the socalled "hygiene"
motion picture, "The Birth of a Baby," this
week set a new mark in the stormy contro-
versy which has involved officers of Time,
Inc., publishers of the picture magazine and
producers of March of Time.
Scores of cities, towns and hamlets, rely-
ing upon their police powers to prohibit
the circulation of "obscene" matter,
banned the controversial April I Ith issue
of the magazine.
Interest in the numerous test cases which re-
sulted from the police action centered in New
York City, where Roy E. Larsen, editor of
Life, accepted a challenge made by Samuel J.
Foley, district attorney of the Bronx, and ar-
ranged to have himself arrested for violation of
Section 1141 of the Penal Code, which relates
to the distribution of "obscene" literature and
pictures.
Trial Next Week
Under the plan worked out by Mr. Foley and
Mr. Larsen, the Life editor will go to trial in the
court of special sessions next week. The evi-
dence in the case will be a copy of Life which
Mr. Larsen sold to a detective in the offices of
Mr. Foley.
In ordering the issue banned in the Bronx,
Mr. Foley declared the pictures were "an out-
rageous affront to decency."
However, in New Haven, where police barred
the issue before it reached the newsstands, an
arrested newsdealer won a dismissal when he
appeared before Thomas Sullivan, city court
judge. The jurist, in discharging the defendant,
declared the pictures were educational.
Despite the New Haven case which ended
Friday afternoon, police and district attorneys
throughout the country ordered copies of the
magazine seized from newsstands. However,
Mr. Larsen this week announced that not more
than 10,000 copies out of the total issue of 2,-
000,000 had been confiscated. He also said
that the issue was sold out and that there was
no intention of publishing any more copies.
The first indication of Life's plan to publish
the stills from the motion picture was given to
the public in letters forwarded by the magazine
to all subscribers.
Misunderstanding, Says Larsen
When the nation-wide controversy first start-
ed, Mr. Larsen issued a statement declaring that
"there is apparently a misunderstanding of the
nature of these pictures. . . ."
But Joseph F. Lamb, New York state deputy
of the Knights of Columbus, demanded recall
of the issue on "every ground of decency and
morality." He declared that 60,000 Knights of
Columbus in New York State "believe you have
at last succeeded in outraging public decency."
Among the various communities in which the
magazine was barred were Chicago, Boston, At-
lantic City, Albany, Ocean City, New Jersey,
numerous towns and villages through New Eng-
land, and the entire state of Pennsylvania. In
Chicago and in Buffalo the ban was lifted.
Morris Ernst, counsel for Mr. Larsen, said
that no action has been taken by any Federal
agency and that thousands of copies were sent
through the mails unmolested.
Picture Started as Sponsored
Film, Financed by Manufac-
turers of Baby Food
"The Birth of a Baby," from which stills
were taken by Life for its three-page pic-
torial presentation on child birth, originated
as a commercially sponsored film, designed
to advertise baby foods and to win the
goodwill of the medical profession for the
manufacturers.
This was disclosed this week as the state
board of regents in New York prepared to
hand down its decision on whether the
controversial film will be permitted to be
shown in the state.
The original sponsors of the picture, Mead,
Johnson & Company, manufacturers of Mellen's
Food and other baby foods, planned to distribute
the film among doctors and, if there was no
serious objections by the public, to show it in
public theatres.
Manufacturers Provided Funds
Christie Productions, Inc., got the contract to
produce the picture. Jack Skirball, production
manager of Christie Productions and a former
resident of Evansville, Ind., home of Mead,
Johnson & Company, took charge of production.
The film cost approximately $50,000, which was
supplied by the baby food manufacturers. Mead,
Johnson & Company engaged physicians for
supervisory advice on script and production and
the copyright on the picture was taken out in
the name of the American Committee on Ma-
ternal Welfare, Inc., which is composed of
representatives of more than 16 medical and
health welfare organizations.
Five days after part of the negative was de-
stroyed in a fire at the De Luxe Laboratory,
Little Ferry, N. J., Sam Citron, film cutter,
applied to the New York board of censors for
a permit to show the film in New York.
Christie Productions was listed in the appli-
cation as the manufacturers of the film. That
was July 14th, 1937, and later, when the ap-
plication was denied, Mr. Citron applied to
Frank P. Graves, commissioner of education,
and his application was dismissed.
Special Pictures Corporation now is listed as
the commercial distributor of the film, but be-
yond this fact and identifying themselves as
president and secretary, neither Mr. Skirball nor
Aaron Horvitz would reveal any details of dis-
tribution plans or revenue.
A "Private Matter"
Shown in Minneapolis, the film was said to
have grossed $11,000 in one week but in this
connection Mr. Horvitz declared: "I have no
comment to make on the money. That is a pri-
vate matter."
Geraldine Sartain, press agent for Special
Pictures, said that of 367 representatives of
religious, civic and health groups, including the
National Board of Review, 362 had voted in
favor of public showing of the film.
Special Pictures, Inc., on Wednesday issued
this statement : "The American Committee on
Maternal Welfare today issued a denial that
'The Birth of a Baby' is commericially spon-
sored by a manufacturer of baby foods or that
it has any advertising tieups of any nature what-
soever. It is presented solely by the American
Committee on Maternal Welfare, to whom funds
were donated by the manufacturer."
Cummins Says
His 'Birth' Has
"More Detail"
Apparently recognizing the widespread
newspaper attention received by "The
Birth of a Baby," "hygiene" film, as a re-
sult of the banning of Life magazine for
publishing "Birth of a Baby" photographs,
Samuel Cummins "clinical" film special-
ist in New York has announced that he, too,
has a "Birth" picture, which "even goes
more into detail than 'Birth of a Baby.' "
Follows Protests
Life magazine appeared with its "Birth"
issue last Friday morning, and was in circula-
tion but a few hours when press headlines re-
ported a wave of protests. The very next
morning Mr. Cummins' Jewel Productions
issued the following statement :
"Jewel Productions, Inc., of New York City,
is also releasing a birth-of-a-child picture
called 'Birth or the Duties of Motherhood.'
This film is now being shown in its eighth
week to capacity crowds at the Empire theatre,
Newark, N. J., and is still going strong. The
film is being advertised as 'Motherhood,' show-
ing the birth of a child, and is of complete
feature length, showing a normal birth, the
Caesarian birth of a baby, and even goes more
into detail than 'Birth of a Baby,' " which is
released by Special Pictures, a "clinical" film
competitor of Mr. Cummins. So far as is
known, Mr. Cummins' film, an old one, has
always been called "Motherhood," and, appar-
ently, acquired its new title, "Birth or the
Duties of Motherhood," a few hours after news-
paper headlines commenced to report on the
"Birth" stills in Life.
The third "sex film" case of the week in
New York reached the court of appeals, when
the highest judicial branch in the state, on
Monday, took under consideration action on
"Tomorrow's Children," which is based on
sterilization of humans.
Posters Barred
In Chicago, police ordered Balaban and
Katz to remove posters advertising "Dance of
the Virgins," formerly called "Lelong," from
the lobby of the circuit's Garrick theatre.
Police Lieutenant Harry Costello charged that
the display was "indecent."
In Albany, Foy Productions and Principal
Film brought their appeal from the appellate
division on "Tommorrow's Children." Argu-
ments were waived with Charles A. Brind, Jr.,
law director of the State Education Depart-
ment, and Jonah J. Goldstein, counsel for peti-
tioners, submitting briefs.
Attorney Goldstein, however, asked the court
personally to view "Tomorrow's Children."
This motion was taken under consideration by
Chief Judge Frederick E. Crane.
"Tomorrow's Children" has run the gauntlet
of legal moves. Originally, application for
license was submitted November 24, 1934, and
on December 12 of that year Irwin Esmond,
motion picture censor director, refused a license.
Appeal was made to Dr. Frank P. Graves,
Commissioner of Education, who viewed the
film in the Madison theatre, Albany, and up-
held Mr. Esmond's action on August 20, 1937,
denying a license on the grounds that the pic-
ture was "immoral," "tending to corrupt
morals" and "tending to incite crime."
Attorney _ Brind' s brief says that the subject
is demoralizing and degrading and that the
censor boards of Maryland, Virginia, Kansas
and New York have turned down "Tomor-
row's Children," while Pennsylvania and Ohio,
only other states that have official censorship,
passed the film "with eliminations."
APRIL 16, 1938
MOTION PICTURE HERALD
19
BLOCK BOOKING AND TRUST BILLS
REPORTED HEADED FOR THE SHELF
Scope of Congressional Cal-
endar Seen Restricted by
Present Tentative Plans to Set
Adjournment for June 1st
by FRANCIS L. BURT
in Washington
With Administration leaders bending their
efforts toward early adjournment of Con-
gress, prospects have been dimmed for the
enactment this year either of new anti-trust
legislation or of any motion picture meas-
ures, including the Neely-Pettengill anti-
block booking bill.
With every member who desires to re-
main in office after this year facing a cam-
paign for reelection, the House is anxious
to quit as early as possible. A similar feel-
ing prevails in the Senate, where the terms
of 32 members are about to expire and
where two additional seats are open to
contest.
Tentative plans call for adjournment of the
session about June 1st, a desire that can be
consummated only if Congress devotes itself to
its present program, with no additions in the
way of controversial legislation.
Indications now are that President Roosevelt,
who some time ago receded from his demand for
enactment of anti-trust modernization legisla-
tion this year in favor of a Congressional study
on which a bill might be written next session,
may recede still further and have the investiga-
tion made by a non-Congressional committee,
thus releasing members of Congress from the
necessity of breaking into their campaigns to
serve on a committee.
This possibility is seen strengthened by a
very unsatisfactory condition of business and
industry, which has made Administration leaders
reluctant to initiate anything which might act
as a deterrent to recovery.
In the field of film legislation, there is little
probability that the Senate will pass the Neely
bill and practically no likelihood of the House
taking any action this session. The bills on block
booking are with the House committee on inter-
state and foreign commerce, members of which,
seeing the criticism which followed the report-
ing of the senate bill without new hearings,
are determined not to act without making a
study of the situation as it is today.
At the same time, the committee has before
it a great mass of legislation, much of which is
considered of more importance nationally than
motion picture measures, and there is little de-
sire on the part of members to embark upon
another long drawn out committee hearing, such
as was held last Congress.
General indications are, in fact, that the re-
mainder of the session will be devoted to legis-
lation for which there is pressing need.
V
Two Exhibitor Groups
Oppose Neely Bill
Opposition to the Neely-Pettengill bill was
voted by two exhibitor organizations this week,
the Rocky Mountain Theatre Owners and Man-
agers and the Independent Motion Picture The-
atre Owners of Arkansas. Endorsement of the
measure was voted by the Independent Theatres
Association of Canada after a discussion of the
OHIO ITO SUGGESTS
COOPERATIVE BUYING
The Independent Theatre Owners of
Ohio this week suggested in a bulletin
that exhibitors investigate the cooper-
ative film buying organization set up
a few weeks ago in Cleveland by
M. A. Mooney.
The bulletin said the new company
operates along the same lines as one
which has been in existence in Michi-
gan for several years.
Because of its buying power, the
bulletin continued, the Michigan co-
operative has been able to obtain the
same concessions from distributors as
now are accorded certain circuits.
measure as related to Canadian film business.
Full approval of the Neely bill was voted at
a meeting of Allied Independent Theatre Own-
ers of Iowa Tuesday in Des Moines.
At the Rocky Mountain Theatre Owners
meeting it was voted to call upon senators and
representatives from Colorado, Wyoming and
Nebraska to defeat the proposed legislation.
The National Board of Review also joined
the ranks of those opposed to the Neely bill.
The board attacked the bill as "impractical to
a fantastic degree," and declared that in effect
it would create a form of Federal censorship of
films. The statement opposing the measure was
signed by the executive committee.
Louis Nizer, motion picture attorney, this
week released an analysis of the provisions of
the Neely bill. The digest was presented "with-
out comment or advocacy."
Hearing to Decide Damages
In Ruling Against Cummins
Paul J. McCauley, former assistant attor-
ney general in New York, will serve as
special master and will conduct hearings
soon to determine profits made with the
film "The Jungle Killer" and the damages
suffered by Frederick Beck Patterson
through its exhibition, according to Alfred
S. Krellberg, attorney for Mr. Patterson.
The original infringement action, brought
by Mr. Patterson against Samuel Cummins,
Empire Laboratories, Inc., Richard Fiedler,
Century Productions, Inc., and Bob-Ed
Theatres Corporation, was based on a
charge that the defendants in making the
"Jungle Killer" took more than 1,000 feet
of film from Mr. Patterson's copyrighted
travelogue, "Shooting Big Game With the
Camera." Vincent Leibell, district court
judge, ruled that "deliberate purloining" of
the film was established beyond a doubt.
The decision was upheld by the circuit court
of appeals. Recently the United States su-
preme court enjoined and restrained the
defendants from further infringing upon
Mr. Patterson's film.
The court also ordered that the defendant
deliver for destruction all positive prints
and negatives of their film and that an
award for damages be made to the plaintiff.
Meeting of Industry
Would Prove That
Must Come from
Says Lewe
n
Leaders
Solution
Within,
P i z o r
A meeting of distributor and exhibitor
leaders would prove to Congress that solu-
tion of the motion picture industry's prob-
lems "must come from within the industry,"
Lewen Pizor, president of the Motion Pic-
ture Theatre Owners of Eastern Pennsyl-
vania, Southern New Jersey and Delaware,
declared this week in a letter to Sidney R.
Kent, Twentieth Century-Fox president.
Mr. Pizor wrote to pledge his support to
Mr. Kent "or any other distributor leader"
in a move to bring about a meeting of lead-
ers the two parts of the industry.
Coincident with the release of Mr.
Pizor's letter was an announcement by the
Independent Theatre Owners of New York
that it has received 200 letters from ex-
hibitors, urging that the organization con-
tinue with its plan to obtain distributor
support for conciliation machinery.
Upon his arrival in New York over the week-
end, Ed Kuykendall, president of the Motion
Picture Theatre Owners of America, said his
organization would be willing to participate in
any meeting which had as its aim the better-
ment of trade relations between exhibitors and
distributors. But, at the same time, he indicated
that MPTOA officials believe that a three-
cornered trade practice conference might be mis-
interpreted in quarters unfriendly to the indus-
try and that it would be indecisive or ineffectual
in the event the Neely-Pettengill bills were en-
acted. The 10-point trade practice program
advanced by the MPTOA two years ago com-
prised as equitable and effective a self-regulatory
program as could be hoped for at this time, Mr.
Kuykenflall said.
In his letter pledging his support to a dis-
tributor-exhibitor meeting, Mr. Pizor declared :
"I think there is no time like the present to
have you again lead the way for further benefits
for the independent exhibitor."
The majority of the letters received by the
ITOA, according to the organization, came
from members of the Allied groups. Allied op-
posed the ITOA proposal for a conference of
exhibitor leaders.
"There is no group of theatre owners which
suffers so much from unfair trade practices as
the ITOA, particularly since 100 per cent of
its members operates subsequent run theatres,"
the ITOA statement said. "We are against the
Neely bill, and the ITOA has unanimously de-
cided to use its every asset to fight the bill be-
cause it knows it will put its members out of
business.
Mr. Kuykendall commented on the situation
by saying :
"The 10-point program is the product of
much thought and discussion by all classifica-
tions of exhibitors operating in all sections of
the country. It is not a one-man program, nor
the program of a single organization.
"We sincerely believe that it offers the most
equitable program which either exhibitors or
distributors can hope for at this time. The fact
that it was not made operative a year or more
ago is the only reason, in our opinion, that the
industry is in danger of having its trade rela-
tions dictated by legislators today."
20
MOTION PICTURE HERALD
APRIL 16, 1938
THE HOLLYWOOD
SCENE
Growing Pains
Whether or not it was a symptom of growing
pains, new production suffered a relapse during
the first week of April. Despite confidence-
inspiring statements that an intensive picture
making drive would be embarked upon imme-
diately the tax assessors turned their attention
elsewhere, but five productions were sent on
their way. Simultaneously eight potential items
of screen merchandise were turned over to those
employees who get their names into print as
film editors and music scorers. Thus the
standing assumes the aspect of a negative three.
The new work was not without its incidents
which make news notices and as is very often
the case the organization administered by the
Messrs. Warner found itself in head line and
body type twice. Because Bette Davis report-
edly did not consider the assigned role adequate
to her talents, "Comet Over Broadway" did not
start. Miss Davis was suspended as was Mr.
Richard Powell who chose to have nothing to
do with "The Garden of the Moon." However,
the film was started and John Payne, discovered
by Emanuel Cohen who is now sojourning in
Europe while Paramount is trying to do some-
thing about "Dr. Rhythm" towards recouping
some part of its investment therein, will be
seen in Powell's vacated role in the company of
Pat O'Brien, Margaret Lindsay, Penny Single-
ton and sundry others.
Monogram Active
All other plants were put to shame by W.
Ray Johnston's Monogram institution which
started three pictures. In all cases, the titles
identify the character specifically. "The
Marines Are Here" will present Gordon Oliver,
June Travis, Guinn Williams and Ray Walker.
E. B. Derr's "Private Nurse" has Lloyd
Hughes, Sally Blane and J. Farrell MacDonald
as its headliners. Craig Reynolds, Pert Kelton
and Marcia Ralston will be among those
present in "Scandal House."
Grand National, which has been dormant for
some weeks, was animate again as "The Whirl-
ing Horseman" went into work. Ken Maynard
is the horseman and Joan Barclay is the girl.
Eight Completed
Shirley Temple finished another picture for
20th Century-Fox, "Little Miss Broadway."
George Murphy, Jimmy Durante, Phyllis
Brooks, Edna Mae Oliver, George Barbier,
Edward Ellis, Jane Darwell, El Brendel,
Donald Meek, Patricia Wilder and Claude
Gillingwater will also be in the show. Jerry
Hoffman, picked out of the newspaper reporter
ranks by Darryl F. Zanuck and Sol M. Wurtzel
to become a producer is now in a situation
somewhat like that of an expectant father as
"Sporting Chances" (tentative title) was
turned over to that department which so often
leaves so much on the cutting room floor. A
horse is the star of the picture and Michael
Whalen, Lynn Bari, Sidney Blackmer, Henry
Armetta, Chick Chandler and Marvin Stephens
will be in it, too.
RKO-Radio likewise completed two produc-
tions. "Gun Law" will present George O'Brien,
Rita Oehnen, Ward Bond and Francis McDon-
ald. The cast of "Blind Alibi" includes Richard
Dix, Whitney Bourne, Paul Guilfoyle, Frances
STUDIO YEAR BOOK
TO STAR EXHIBITOR
J. Real Neth, Columbus, Ohio, ex-
hibitor chosen by MGM as the typical
American theatre operator, arrived in
Hollywood during the week to appear
as the central figure in a candid camera
brochure presenting the studio's pro-
duction plans.
Mr. Neth, who directs his own cir-
cuit, is to remain at the studio for
several weeks during the preparation
of the year book — "Mr. Exhibitor
Visits MGM Studio with His Candid
Camera."
The book based on an idea developed
by Howard Strickling, studio publicity
chief, will include all studio activities
and personalities pictured in candid
camera style. They will be looked at
from the point of view of the ex-
hibitor and will include action color
shots illustrating progress of produc-
tions being made in color.
Mercer, Solly Ward, several members of the
company's stock company and the dog,
"Lightning."
Universal, also, came through with two fin-
ished pictures. In "Air Devils" Dick Purcell,
Larry Blake, Berryl Wallace, Minerva Urecal,
Charles Brokaw, Michael Visaroff and a few
others will be seen. John Boles heads the cast
of "Sinners In Paradise." Included are Madge
Evans, Bruce Cabot, Marion Martin, Gene
Lockhart, Nana Bryant, Charlotte Wynters,
Willie Fung, Milburn Stone, Morgan Conway
and Donald Barry.
Save for probably necessary pick up and pro-
tection shots, "Tropic Holiday" no longer de-
mands other than editing labor at Paramount.
Dorothy Lamour, Bob Burns, Martha Raye,
Ray Milland, Binnie Barnes and, to some extent,
Tito Guizar are the quickly identified names
and considerable interest attaches to the debut
of a gallery of Latin-American talent.
For United Artists and the only new domes-
tic picture the organization has had in weeks,
Walter Wanger finished "The Adventuress"
which still is a temporary title. A love story
with a revolution background, it will present
Madeleine Carroll, Henry Fonda, Leo Carrillo,
John Halliday, Reginald Denny, George Hous-
ton, Robert Warwick, William B. Davidson,
Vladimir Sokoloff, Katherine DeMille and
Fred Kohler, Sr.
Topical, Timely
Seldom in the spot light that shines on his
brother producers, Sol M. Wurtzel, maker of
practically all the 20th Century-Fox so-called
secondary pictures, has evolved a timely idea
for Jane Withers' next film, "The Texas Kid."
Seed of the idea was found in the pictorial
treatment recently given in an illustrated maga-
zine which details the picturesque life and cus-
toms at Jefferson High School, San Antonio,
Texas, where cadets in the Reserve Officers
Training Corps are "sponsored" by their best
girls. The plan, it is said, is to be developed
to reveal a stirring treatment of youngsters'
problems and thus assure a picture that will
have adult as well as adolescent appeal.
Not content with merely filming the idea on
the lot, Mr. Wurtzel will send the sixth ranking
box office star to San Antonio with Ruth Terry
who will also be featured in "The Texas Kid."
Both will enroll in Jefferson High and spend at
least one month absorbing the customs and
habits of the campus.
Titles
With studios changing titles at such a rate
that one who strives to follow production
schedules cannot help but become confused, two
or three words may be worth a fortune in Hol-
lywood. In one case three words, "Of Human
Hearts," final title for "Benefits Forgot," was
worth $5,000 and a trip around the country to
a southern lad.
No activity in Hollywood receives as much
attention as the matter of titles. It must be
made up of simple words and the shorter the
better.^ It may constitute a slang phrase or a
quotation. It must possess box office appeal
and to a certain extent suggest the intent of the
story. A title concerning foreign words is
undesirable. Thus the change of "Madame
Walewska" to "Conquest" and "Mile Frou
Frou" to "The Toy Wife."
Pictures go into work under one label.
Occasionally it is changed during production
and in a great many cases the picture reaches
the screen under still another name. The
changes are puzzling, but they are made for a
definite reason.
Sometimes it is discovered that the title first
chosen was that of an obscure book, play or
perhaps a silent picture made years ago. Some-
times authors complain that the title selected is
not appropriate to their story. Occasionally the
Hays office objects.
Yet while adaptability to the average marquee
is always a prime consideration and that the
label may be catchy and easily remembered, the
most important intention is that the title may
permit no possibility of misunderstanding or
misinterpretation.
Hawks Free
Howard Hawks, whose latest directorial ac-
complishment is "Bringing Up Baby," has
settled his contract with RKO for a reported
$40,000. "Gunga Din" which was to be his
next assignment has been transferred to
Gregory La Cava.
The Marx Brothers on their return to MGM
from the RKO studios where they are working
in "Room Service" will make "A Day at the
Circus" under the supervision of Mervyn
LeRoy.
"Algiers," Walter Wanger's starring vehicle
for Charles Boyer and Sigrid Gurie whom he
will borrow from Samuel Goldwyn, will also
be the initial American venture for Hedy
LaMarr, lately of "Ecstasy."
OUT
Wot the studio
f THAT GAVE YOU
"THE AWFUL TRUTH
L ...A NEW LAUGH
L HIT IS BORN!
WOW COMEDY!
ONE BIG RO
OF HILARITY!
IT SHOULD CL
UP AT THE
BOX-OFFICE!"
ADAM had EVE
ANTHONY had
CLEOPATRA
ROMEO had
JULIET |
NAPOLEON had
JOSEPHINE
"Blondell and Douglas funnier
than ever!"— photopla y mag
'Should be on your must list!"
— PHILADELPHIA PUBLIC LEDGER
''One of the funniest comedies
ever made!"— ALLAN BROWN, LIFE
JOAN MELVYN
BLONDELLhas DOUGLAS
Pm
in ^
with
MARY ASTOR
FRANCES DRAKE 'JEROME COWAN
From the popular American Magazine story by
W ilsonC ollison • Screen play by Gladys Lehman f
Directed by ALEXANDER HALL • Produced
by WILLIAM PERLBERG • A COLUMBIA PICTURE
APRIL 16, 1938
MOTION PICTURE HERALD
23
Roach Parlays Unit Production
Into Six Features in His Stride
Our Gang Comedies Going to MGM Plant But Will Retain Roach Imprint
by WILLIAM R. WEAVER
Hollywood Editor
Hal Roach says there's nothing remark-
able about what's been happening on his
trim little lot a fast seven furlongs this side
of Leo the Lion's expansive pastorage, and
comes erect in his tan Cordovan swivel chair
prepared to prove it. Just about everybody
else in cinema affairs thinks differently about
that, so their volunteer investigator props
a straightback against a buff wall, plops into
it and starts pitching questions.
Yes, the Our Gang comedies are to be
vanned down Washington Boulevard to the
big MGM plant, after one or two more,
but this is in no sense equivalent to being
sold down, or up, the river. The technical
talent so long associated with their manu-
facture on the home lot will go along with
the kiddies and the Roach imprint will not
be erased. But the Roach lot will be
cleared for the production of feature
length pictures in the quality range, but
not necessarily the format of "Topper"
and "Merrily We Live."
No, the Hal Roach feature productions to
come will not be invariably comic. That is to
say, there is no rule to that effect. One could
step outside the president's office and poll a
snap vote of the studio hands within shouting
distance which would tally a thumping majority
opinion that no picture altogether lacking in
humor will ever emanate from these acres, but
the point is immaterial. The president says
there are no Parliamentary rules against
straight drama or any other variety of product.
The president runs this snug little empire of
his — always has.
One at a Time
Hal Roach says there's nothing remarkable,
either, about the way these feature pictures are
to be made, and then proceeds to contradict
himself by telling how. They will be made
one-at-a-time. Everybody on the lot will have
one picture at a time to think about, talk about,
plan for, work on, live with and for and by, from
day to day, watching it take form, grow, tossing
suggestions into the hopper and adding this idea
or that to the sum of production inspiration.
To the extent that it is practicable and reason-
ably economical to do so, the cameras will pick
up the story at the beginning and tell it straight
through to the end. Writers will stick with the
job from starting gate to finish line, rewriting
this role up and that one down, expanding one
story element and compressing another, instead
of handing the script to a director and shipping
off to Honolulu or the next assignment.
This, says Hal Roach, is what is known as
the unit system of production and is the oldest
system in existence. It is still the best, he
thinks, as viewed from an aisle seat in any man's
theatre, and he wouldn't be amazed if the big
production plants were to come back to it one
fine day, not necessarily parceling off the com-
pany real estate and breaking up into separate
corporate entities, but at least equipping each
unit completely and independently with every-
HAL ROACH
thing from light to carpet tacks. Considerable
group departmentalization in the interests of
bookkeeping economy has been achieved in the
past decade, under persuasion of efficiency ex-
perts and visiting financiers, and certain product
characteristics highly desirable in the automotive
industry but not especially gratifying to the
plain people who push hard money through the
ticket wicket have been acquired.
How "Topper" Was Made
A good deal of the Roach planning for his
future pictures appears, to the naked ear, to de-
rive from his experience with "Topper." This
strikingly successful comedy was no pre-fabri-
cated structure. A lot of old-fashioned camera
experimentation had to be put by before it was
established that the now-you-see-it-now-you-
don't effects called for by the story could be
accomplished in a manner to satisfy modern
audience requirements. There was a good
chance that the spectral angle might turn out a
little too sharply pointed for general comfort.
It was an easy picture to muff.
It was made from first to finish and every-
body sat in every day on the rushes. There
were plenty of retakes, but none after the last
scene was shot, which will be true of the pic-
tures to come, the daily-check-up-with-leave-to-
amend scheme making it convenient and practi-
cable to do the retaking today or tomorrow in-
stead of next month when the leading man's in
Europe. By the time the company got to the
head of the stretch it was pretty evident from
clubhouse or infield, that something like a new
record for the distance was about to be hung
up. It was.
"Topper" brought under the Roach rooftree
and into the din and glare of cinema distinction
one Milton H. Bren, overnight a front running
producer without benefit of morning workouts,
and Mr. Bren brought ideas. They turned out
to be completely congenial with Roach ideas,
and the singularly indescribable but eminently
potent harmony of concept, purpose and execu-
tion which set "Merrily We Live" somehow
apart from the innumerable contemporary mad-
cap comedies may be traced back to this cir-
cumstance.
A Family Unit
Some of the things that happened during pro-
duction of this second Bren success could, but
probably wouldn't, happen on a lot where a
dozen units were at work. The house used in
"Merrily We Live" was complete enough to
live in. The production unit practically did.
First thing they knew, it was more like home
than home and the company was more like a
family is supposed to be than most families are.
The father's part was barely a bit when the
picture started, but when the wife and kids saw
it in the rushes as Clarence Kolb played it the
writers broke out their Remingtons and built
it into the standout it became. Constance Ben-
nett, as showmanly a daughter as a Richard
Bennett could ask for and yet a trifle on the
act-y side through over-exposure to Back Bay
Boston castings, wore her own off-the-set per-
sonality around the premises so contentedly that
when Hal Roach suggested she give the camera
a load of it she did, and everybody liked it so
well she wore it right on through the picture.
Even a Richard Bennett could relish the notices
it got her.
The Roach roster of contract talent is
not long, but it's valuable. Laurel and
Hardy are, of course, built-in Roach fix-
tures, recently finished with "Swiss Miss"
and scheduled to bring in another char-
acteristic comedy between now and Sep-
tember. Allan Mowbray, Patsy Kelly and
Brian Aherne are others on the list, as
varied an array of trading stock (if they'll
forgive the phrase) as a producer who
favors the pick-and-choose system of cast
assembly might corral in a protracted
round-up of the cinema range.
Hal Roach thinks he can do about six fea-
tures a year in stride. He counts on Bren to
take care of three of these. By the time this
gets into print, if there are no scratches it will
be okay to say that Leo McCarey will attend
to the other three. With "The Awful Truth"
under his belt, McCarey looks to this handi-
capper like a tiptop stable mate for Bren —
what an entry ! President Roach remarks that
this arrangement will leave him with nothing to
do but go fishing. Everybody around the plant
knows he won't go — too long in training — and
wouldn't want him to — too sure a hand at any
chore around the place to get along happily
without.
President of This Too
Now an annunciator interrupts and a voice
begs leave to ask questions about the corporate
structure and present financial condition of the
Los Angeles Turf Club — Santa Anita Race
Track to you two-dollar sportsmen — a minor
Roach interest computable in major numerals.
While the president — of this, too — reels off
astronomical answers to the persistent voice, his
(Continued on following page, column 1)
24
Hal Roach Sees
'B * Films Down
To 30 Minutes
(Continued from preceding page)
volunteer interrogator, trying not to hear, makes
an eye tour of the wall prints, admires a
brace of thoroughbreds in crayon, a seven-
master in water color, notes that a few mere
mortals get their faces framed in the Roach
sanctum, browses over that a moment and
stumbles upon the realization that this short,
stocky, compact and quietly vital man in gray
tweeds probably knows more about the double
feature problem, having lived on and by both
sides of it. than anybody else in Hollywood.
When the voice on the telephone hangs up, the
president — of this, too — has his attention called
to this state of affairs.
"I believe," Hal Roach believes, "the double
feature problem will solve itself. It isn't new.
It started years ago in Boston when straight
picture houses put in a second feature to com-
pete with vaudeville houses that had added pic-
tures, and now the practice is too general to
be abolished by mere declaration.
The "B" Picture's Future
"I think the "B" picture will come down
gradually in length from 60 minutes to 55, then
50, possibly to 45 or even 30, about the length
of a good two or three-reel comedy such as
Harold Lloyd, Charlie Chaplin and other name
comedians used to turn out. They couldn't stand
the strain of doing 12 first grade comedies a
year and probably no comedian could do it now,
either, but the gradually abbreviated "B's"
wouldn't have to be comedies and wouldn't have
to be strung along in star series, dependent on a
single personality, but could cover the whole
range of feature subject material and present
studio contract players as the "B's" do now."
Maybe Hal Roach doesn't know what he's
talking about when he discusses double bills, but
if he doesn't, who does? This investigator,
whose reportorial obligations bring him into
frequent head-on contact with the so called
"B" pictures in its native or preview habitat,
thinks most species of them would profit by
abbreviation at the rate of about 60 seconds per
release until a happy mean average were ar-
rived at. Sales department executives canvassed
in quick query don't think so.
Differences of opinion make horse races, and
motion pictures. Hal Roach needn't care much.
(He could even parlay 'em). He's got the place,
the people and the experience required to turn
out screen product of whatever length and kind
this or the next generation may elect to sing
out for. And he says there's nothing remark-
able about what's been happening on his trim
little lot this side of Leo's. Your investigator
reiterates that as the most remarkable remark
of the week.
Hayman Dinner May 2nd
The testimonial dinner being tendered to
A. C. Hayman to commemorate his 30th
anniversary, originally scheduled for mid-
April, will be held on May 2nd at the Hotel
Statler in Buffalo. The postponement was
made in order that the dinner be held in
conjunction with the opening of Mr. Hay-
man's Cataract theatre in Niagara Falls.
"Boatman" Opens in New York
"The Volga Boatman" (Les Bateliers de
la Volga), which is being distributed by J.
H. Hoffberg, opened at the Squire theatre,
New York, Thursday. The French picture
features Pierre Blanchar, Inkijinoff and
Vera Korene.
MOTION PICTURE H ERALD
SHORT PRODUCT
PLAYING BROADWAY
Week of April 9
CAPITOL
Captain Kidd's Treasure. . . . MGM
Glimpses of New Brunswick. MGM
The Foolish Bunny Columbia
CRITERION
Two Boobs in a Balloon. .. .Vitaphone
PARAMOUNT
Tears of an Onion Paramount
Gold Paramount
Popular Science No. 4 Paramount
RIALTO
Audioscopiks MGM
RIVOLI
Wynken, Blynken and Nod . . RKO Radio
ROXY
Robinson Crusoe's Broadcast. Educational
Kingdom for a Horse Educational
Beautiful But Dummies Educational
STRAND
Romance of Louisiana Vitaphone
Penguins on Parade Vitaphone
Eight Nations Display
Films at Amateur Show
Eight countries were represented at the
International Amateur Movie Show, spon-
sored by the Division of Film Study of
Columbia University, held at the university
Wednesday evening. The countries are
Japan, Australia, Germany, Canada, Scot-
land, England, Czechoslovakia and the
United States.
The films shown were : "To the Ships
of Sydney," James A. Sherlock, Australia ;
"Mount Zao," Khoji Tsukamoto, . Japan ;
"Fourth in Hand," Meteor Film Producing
Society, Scotland ; "L'Histoire D'Un Sol-
dat," Cenek Zabradnicek, Czechoslovakia ;
"Gloire A L'Eau," Abbe Albert Tessier,
Canada; "A Day's Excursion," William E.
Chadwick, England ; "Bommerli," Richard
Groschopp, Germany, and "Prize Winner,"
J. Kinney Moore, Kansas City.
Twelve Top 15-Week Drive
Quota in Nine Weeks
Twelve men in the field force of RKO
Radio's sales staff already have exceeded
their individual quota for the Ned Depinet
Drive although the drive still has six weeks
to run, the company announced this week.
In the over-quota listing of salesmen and
branch managers, the leader for the United
States and Canada is Fred Horn, salesman
of Omaha. The company also announced
that 30 men have topped their quota for the
first nine-week period.
Palmerton in London Posts
P. L. Palmerton has been elected man-
aging director of Western Electric Com-
pany, Ltd., of London, and European man-
ager of Electrical Research Products, Inc.,
with headquarters in London. Mr. Palmer-
ton succeeds William A. Bach, who recently
suffered a paralytic stroke. Clifford Smith
has assumed the position of general foreign
manager, the post formerly held by Mr.
Palmerton.
APRIL 16, 1938
U.S. Steel Shows
Two Pictures in
'Ad' Film Debut
United States Steel Corporation made
its entrance into the field of sponsored mo-
tion pictures in New York City Wednes-
day afternoon when tw^o productions tell-
ing the story of steel, were shown to a
select preview audience of 300 persons gath-
ered in the grand ballroom of the Waldorf-
Astoria hotel. Tickets to the press screen-
ing were scarcer than seats to a Goldwyn
"super-spectacle" Hollywood premiere.
Although one of the two films, a one-reel
subject, was produced expressly for theatrical
showings, officials of the company said no defi-
nite plans for distribution had been evolved
as yet. The company's future plans for han-
dling the films will depend chiefly upon re-
actions of the preview audience, it was
explained.
The second picture, a four-reeler, also in
color, is intended for theatrical showings in
communities where the corporation's plants
and principal offices are located, and for ex-
hibition before civic groups in other localities.
Edward S. Stettinius, Jr., newly elected
chairman of U. S. Steel, explained in a wel-
coming address that the films were intended
for showings before employees of U. S. Steel
and its subsidiaries, for educational purposes
and for exhibition before civic groups. Al-
though Mr. Stettinius did not mention the
subject, it was admitted the films are intended
to supplement the corporation's institutional
advertising.
The one-reel subject, entitled "Men Make
Steel," is a condensed version of the four-
reeler, "Steel — Man's Servant."
They were produced by Roland Reed Pro-
ductions. The narrations are by Edwin C.
Hill and the musical scores by Robert Arm-
bruster. Other credits given were : Vittorio
Giannini, musical consultant ; Charles Under-
bill, general supervision ; Charles Peter Boyle,
photographer, and Bernard Loftus, editor.
The one-reel subject runs 10 minutes, the four-
reeler 37 minutes.
In both films the story of steel is told from
the time it is mined until it is turned out in
various forms for its many uses. In a preview
program it was explained that the "same
equipment direction and technique used in mak-
ing a Hollywood feature production were em-
ployed to make these pictures." The program
also said that "filming in technicolor requires
about three times as much light as in black
and white."
The direct advertising in the pictures is
limited to the title announcement that "United
States Steel Corporation and subsidiaries pre-
sent" and to a single mention of the corpora-
tion's name in the narrative. Throughout the
films the point is emphasized that the steel
industry is not one of mass production but an
industry that operates on man power. This is
carried out by showing how men operate all
the machinery. Also emphasized is the absence
of "back-breaking" work. In the concluding
scenes a smiling worker is shown receiving his
pay check. Then an open hearth is pictured.
This dissolves into shots of skyscrapers, bat-
tleships, bridges and other steel product.
More than $200,000 was expended in making
the two pictures.
Columbian Club Dance
The Columbian Club, composed of em-
ployees of Columbia home office staff, will
hold a Spring Dance at the Coventrv Club,
New York, April 29th.
A NEW HIGH IN
COLUMBIA SHORTS!
Other smash COLUMBIA shorts coming
CHARLEY CHASE in "THE MIND NEEDER'V'THE
BIG BIRDCAST"— Color Rhapsody? "HEALTHY,
WEALTHY AND DUMB" — Starring those mad
THREE STOOGES!
PLAY BALL
with a pennant-winning cast of Big League stars
A new COLUMBIA single reel released when
national baseball frenzy is at fever pitch!
See it! Book it! Available immediately! Ask for
Release No. 7 of the COLUMBIA'S NEW SPORT
THRILLS series at your local Exchange!
26
MOTION PICTURE HERALD
APRIL 16, 1938
PARAMOU NT SALES FORCE AT CAPITAL;
NEW WARNER, FOX PLANS FOR '38-'39
Total of Features Scheduled to
Date Reaches 317 as War-
ners Plan 60; Twentieth Cen-
tury - Fox Adds Seven Films
Field and home office executives of Para-
mount Pictures, third major to marshal
sales forces for annual product conferences,
are at Washington's Shoreham Hotel con-
ducting sales and program discussions for
1938-39. Individual branch conferences
will follow in each territory following con-
clusion of the convention, Saturday evening,
on the return of district managers to their
field headquarters.
Last-minute details of the new program
were carried direct to the Shoreham from
Hollywood by Neil F. Agnew, vice-presi-
dent in charge of distribution, who has
been on the coast all week conferring with
production executives on the lineup. Mr.
Agnew is presiding at the sales convention,
announcing an elastic feature schedule run-
ning between 50 and 60 for next season.
To the 257 features already scheduled for the
new year by six large companies, Warner
Brothers this week added 60. The total of 317
is represented as follows : Metro-Goldwyn-
Mayer, 52 (titles published in Motion Picture
Herald, March 19th) ; Twentieth Century-Fox,
59 (titles published in Motion Picture Her-
ald, April 2d) ; RKO, 48 ; Grand National, 26 ;
United Artists, 20; Warners, 60, and Para-
mount, 50 to 60, with GB probably contributing
24 ; Monogram, 42 ; Republic, 54, and Universal,
40, for a grand total of 470 from 11 companies.
Columbia is still to be heard from.
B. N. Judell's Progressive Pictures Corp.
will have 42 features, including 30 .on "con-
troversial and problem subjects," 6 "outdoor
adventure" films and 6 westerns. Ready are
"Delinquent Parents," "Wayward Daughters"
and "Scandal House."
Warner to Push "Important" Films
Pre-convention studio product conferences at
an end, Gradwell L. Sears, vice-president in
charge of Warner Brothers distribution, re-
turned to New York this week, accompanied by
S. Charles Einfeld, advertising director ; Mort
Blumenstock, eastern director of advertising ;
Carl Leserman, assistant to Mr. Sears, and Sam
Schneider, executive assistant to Harry M.
Warner. Mr. Einfeld will stay in the east four
weeks and then return to Burbank.
Bringing back word that the company has
plans for 60 features for 1938-39, Mr. Sears
reported that decisions had been made to elimi-
nate Class "B" pictures and to concentrate on
features with "long run" possibilities.
Next season's short subject program will re-
main the same as this year's, at 134.
Sales convention dates have not been set, he
said, but it is likely that three regional meetings
will be held. Regardless, the company is ad-
vancing selling dates to July, when 10 features
will be available.
Mr. Sears said prospects looked good in Hol-
lywood, which contributed to the decision of
giving more attention to pictures having long-
run potentialities. "The idea that seven days is
long enough to run a picture is not a set rule,"
he said. "There is no reason why exhibitors
2,300 YEARS SPENT
IN THEATRES IN DAY
Professor Arthur J. Todd, North-
western University, has estimated that
Americans spend 2,300 years in film
theatres every day.
Other statistics of the professor's
showed that Americans played with
$1,000,000,000 in poker games in
1937; they bet $2,000,000,000 on the
horses in 1935, about as much as they
spent for public schools, he said.
should not play pictures until they secure every
dollar they possibly can for the engagement."
The total color short subjects based on
patriotic subjects will be increased next season,
according to Norman Moray, short subject
manager.
20th-Fox Classified List
Twentieth Century-Fox salesmen in the field
received this week a classification listing on 54
of the 59 pictures for 1938-39. Darryl Zanuck
Productions are designated on 29, and Sol
Wurtzel Productions on 26. The two groups
included the following classifications :
Nine "spectacles" : "Alexander's Ragtime
Band," "Suez," "Kentucky," "Stanley and Liv-
ingstone," "Jesse James," "King of the Khyber
Rifles," "Alexander Graham Bell," "Splinter
Fleet," "Hudson Bay Company."
Ten "musicals" : Eddie Cantor special, un-'
titled ; "Lucky Penny," "Susannah of the Moun-
ties," "They Met in College" (tentative title),
with Sonja Henie, and a second Henie film,
untitled ; football story, untitled ; "Five of a
Kind," "Straight, Place and Show," "Moon-
struck," "Three Musketeers.' . '
Eleven "dramas" : "Ellis Island," "Dance
Hall," "The Rains Came," "Drums Along the
Mohawk," "Falling Star," "Song of the Island,"
"Time Out for Murder," three True Stories
series.
In the "domestic" classification are four
"Jones Family" pictures, two titled "Safety in
Numbers and "Bundle of Joy" and two as yet
untitled.
Eight "comedy dramas" : "He Married His
Wife," "Accent on Love," "Night Before Di-
vorce," "Little Princess," "Hello Hollywood,"
"Kid Texas," "Salomy Jane," "Meet the
Girls."
The "mystery" films will include three Charlie
Chans and three in the Mr. Moto series. Warner
Oland is scheduled to return to the studio in the
summer to resume the Charlie Chans.
Four in the Romantic Girl series will stress
feminine appeal. The first will be titled "Girl
Models."
The sports-action division includes "Sporting
Chance," a second contemplated to be on the
adventures of a newsreel cameraman and a third
not set.
A record sales effort is planned by Twenti-
eth Century-Fox during the sixth S. R. Kent
drive, which will start August 20 and run 18
weeks, concluding December 17, and a 52-week
contest, both for delivery.
The effort will serve to celebrate Mr. Kent's
20th anniversary in the business. There will
be 12 cash awards, available to all employes at
as many branches. During the 52-week contest,
which will include the 18-week drive, there will
be additional cash prizes for the first eight
branches in the final standings.
William C. Gehring, central division man-
ager, and William Sussman, eastern division
manager, this week started tours through their
respective territories in order to discuss re-
sults oi the Twentieth-Fox sales convention.
Yates Announces Plans
All of Republic's 54 films and four serials
on this year's contracts will be delivered to ex-
hibitors by September 1, when the 1938-'39 re-
leasing season will start. This was decided this
week in New York by H. J. Yates, Sr., who
will leave for the coast Tuesday to arrange for
early completion of this year's product.
Mr. Yates will also arrange for Republic's first
national sales convention, to be held May 3 to
5 at the Roosevelt Hotel in Hollywood.
Republic has abandoned plans to increase the
feature schedule by 10 films next year and the
program will remain the same, numerically, as
this year. Included in the new 54 will be 24
westerns. Even though Gene Autry is still at
odds with the studio, he will be scheduled for a
series of eight westerns. The "Three Mesqui-
teers" will again make eight. Bob Steele will
be dropped as a western star and in his stead
there will be a series of eight with Roy Rogers,
a newcomer, and Smiley Burnette. Also, Re-
public has decided to make a "Lone Ranger"
feature for next season as one of its specials.
Republic has purchased a series of Liberty
articles titled "Doctor's Don't Tell," by Dr.
George Raymond, to be the season's first.
Selznick Increases Schedule
Continuance of its policy of independent pro-
duction will be maintained by Selznick Interna-
tional Pictures, Inc. This was revealed last
week by John Hay Whitney, chairman of the
board, in his report to stockholders.
A larger schedule of pictures than has been
produced in any season since the formation of
Selznick International was seen in new plans
for the immediate filming of "The Young in
Heart," from the Saturday Evening Post novel,
"The Gay Banditti," which will star Janet Gay-
nor, Douglas Fairbanks, Jr., and Paulette God-
dard; "Heartbreak Town," "Of Great Riches"
and "The Earl of Chicago."
Monogram to Meet May 8th
W. Ray Johnston, president, arrived in Hol-
lywood this week to discuss Monogram's 1938-
39 production plans with Scott R Dunlap, pro-
duction chief.
Mr. Johnston announced that he will preside
at the annual sales convention, May 8th to 10th,
in Cincinnati, and that the company has signed
Boris KarlofT to star in a series of James Lee
Wong detective stories for next season.
Monogram is launching a sales drive in honor
of George W. Weeks, new general sales man-
ager, from May 15 to June 18. One hundred
shares of Monogram stock will be given to the
top man in the exchange making the best show-
ing against the drive quota.
Financial setup reconstructed (Page 28), Im-
perial Pictures this week announced plans for 32
feature productions through exchanges operat-
ing under franchises. The productions will con-
sist of four series, 10 "Blue Ribbon Specials,"
eight frontier dramas, eight musical westerns,
and six "Exploitation Specials."
Plans for 1938-39 now under discussion at
Universal call for the release of 12 western pic-
tures, William A. Scully, general sales manager
of Universal announced.
Six will star Universal's new singing cowboy,
Bob Baker, who this season appeared in four.
APRIL 16, 1938
MOTION PICTU RE HERALD
27
IN THE
CUTTING ROOM
The Texans
( Paramount )
Romantic History
In a dozen or more pictures produced on an
extensive scope, Paramount has demonstrated
an aptitude to treat little known semi-historical
subjects in a manner which permits the enter-
tainment significance of romance to predominate
over any instructive quality the story may
possess. The procedure is being followed in the
forthcoming "The Texans." Time of the story
is the immediate post-Civil War period when
northern carpet baggers swept into the South
and some of the conquered but never-say-quit
Confederates turned to monarchistic Mexico
in search of assistance to wage a new war on
the North. As the forces come into conflict the
call of love is sounded and a northerner, en-
deavoring to establish a rule of reason and con-
ciliation, persuades a girl to let him drive her
cattle to market. Despite incredible hardships,
prairie fires, fights with Indians and trouble
with renegade Federals, the destination is
reached. There love triumphs.
An exceptionally strong cast includes Joan
Bennett, Randolph Scott, Robert Cummings and
May Robinson, with support by Robert Barrat,
Walter Brennan, Harvey Stephens, Raymond
Hatton, Clarence Wilson and Jack Moore.
The picture is being directed by James Hogan,
who made "Ebb Tide" and the earlier "The
Arizona Raiders" and "Desert Gold."
Release date to be determined.
The Muddled Deal
(RKO Radio)
Triangular Romance
London is the locale. The time is the present.
Thematically the picture deals with the in-
genious scheme of a newly rich Cockney to
break off his daughter's engagement to one of
his employees, and the unexpected results
achieved by an actress hired to do the job. The
plot is peppered with non-formula situations,
and comedy and excitement are the principal
essentials. The British flavor is accentuated
by the fact that a noted English actor is
featured in his American screen debut and
several other British actors are in the cast.
Joan Fontaine, in eight RKO-Radio pictures
since she was "discovered" a year and a half
ago, is featured with Derrick de Marney, who
is familiar to American audiences and exhibitors
who saw "Victoria the Great" and "Things to
Come." He is also a stage and radio celebrity
in the United Kingdom. Lilian Bond, last in
"The Bishop Misbehaves" and earlier in "China
Seas," returns to the screen. Among other
British personalities are Cecil Cunningham,
seen in several Paramount pictures, Claude
Allister, who commutes between Hollywood and
London, and Robert Coote, a member of the
"A Yank at Oxford" troupe. Olaf Hytton,
John Sutton and Ann Shaw also are included.
A William Sistrom production, as were
"Everybody's Doing It," "There Goes My Girl"
and "Forty Naughty Girls," the feature is being
directed by Joseph Santley, maker of six pre-
vious pictures for RKO-Radio. Four name
writers, Harry Segal, Paul Yawitz, Charles
Kaufman and Viola Brothers Shore, collaborated
to adapt Aladar Laszlow's original story.
Release date to be determined.
Kentucky Moonshine
(20th Century -Fox)
Comedy
The story of "Kentucky Moonshine" deals
with four radio aspirants, the Ritz Brothers
and Marjorie Weaver who never can get an
audition. Learning that sponsors are going into
the Ozarks in search of real hill billy talent,
the quartette get there first. Temporarily they
are mistaken as survivors of a feud, but every-
body forgets feuding after a few shots of Ken-
tucky moonshine, and then the fun is on. Pro-
moters Tony Martin and Wally Vernon arrive
in search of talent, complications begin, as does
a mixed up romance between Martin and Miss
Weaver. The group is taken to New York for
a broadcast. The revelation that the four are
pseudo hill billys leads to an uproarious climax.
M. M. Musselman and Jack Lait, Jr., with
the benefit of added dialogue and comedy songs
contributed by Sid Kuller and Ray Golden,
concocted the original dizzy story. Music and
lyrics are credited to Lew Pollack and Sidney
D. Mitchell. David Butler, maker of the comedy
"Pigskin Parade," and several Will Rogers and
Shirley Temple films, is directing.
As featured players the Ritzes have added
much to the fun and fury of many features.
Marjorie Weaver was discovered in "Second
Honeymoon." Tony Martin, Slim Summerville,
John Carradine, Wally Vernon, Berton Church-
ill, Cecil Cunningham, Mary Treen, Claude
Allister, Jan Duggan, Si Jenks and Joe Twerp
need practically no identification. Also among
those to be present are Eddie Collins, Paul
Stanton, Francis Ford, the Brian Sisters, Frank
McGlynn, Jr. and Irving Bacon.
Release date: April 29, 1938.
Crime Takes a Holiday
( Columbia )
Melodrama
Crime will do no such thing as take a
holiday in the story of this production, but
rather increase in intensity. The producer,
Larry Damour, has adopted the surprise-
suspense formula. A district attorney ostensibly
turns crooked to trap a gang of business racke-
teers, whom he knows to be headed by a
supposedly respectable citizen.
When the district attorney finally wrings a
confession from his enemy, he is resourceful
enough to see that the man's words go out on
a radio broadcast, thus exonerating him of
criminal complicity. A romantic story develops.
As in all the Darmour pictures for Columbia,
Jack Holt will be the star of "Crime Takes a
Holiday." The heavy is Douglas Dumbrille,
and Russell Hopton and Marcia Ralston carry
the romance. The supporting cast lists Thomas
Jackson, Billy Van Every, John Wray, William
Pawley, Harry Woods, George Anderson,
Matty Fain, Arthur Hohl, Hal Price, Paul Fix
and Hal Taliaferro.
Henry Altimus wrote the original story and
Jefferson Parker and Charles Logue collabo-
rated with him in preparing the screen play.
Lewis D. Collins, who directed several recent
Darmour-Holt pictures, is serving in the same
capacity.
Release date: May A, 1938 (tentative).
Hold That Kiss
( Metro-Goldwyn-Mayer)
Comedy-Romance
There appears to be much for showmanship
in the title "Hold That Kiss," as well as in the
cast, story idea and production technique. It
looks as if it will mean to audiences what the
several numbers in the "Judge Hardy" series
have, and there is more than a possibility that
it may attain the surprise entertainment values
of "Thoroughbreds Don't Cry" and "Navy Blue
and Gold."
For names, regardless of billing priority,
the picture offers exhibitors Mickey Rooney,
one of the top juvenile drawing cards, who came
into his own in "Slave Ship," "Captains Coura-
geous" and "Judge Hardy's Children." It is
more than likely the juvenile Rooney will be
the star. The other top ranking names are
Maureen O'Sullivan, seen in "A Yank at Ox-
ford" and featured in the yet unreleased "Port
of Seven Seas" and Dennis O'Keefe, who came
into prominence via "Bad Man of Brimstone."
Supporting this trio are Frank Albertson, Phillip
Terry, Fay Holden ("Mrs. Hardy" in "Judge
Hardy's Children"), George Barbier.
While romance, encountering many conflicting
situations, is the basic premise, laugh provok-
ing comedy is the principal reaction. The theme
follows the boy-meets-girl idea. Each thinks the
other is rich and tries to play up to that im-
pression, which blends pathos with hilarity,
desire with dislike and squabbles, in an air of
heart warming human interest. Naturally the
denouement, brought about by Rooney, ambi-
tious to be a jazz band leader, sends boy and
girl into each other's arms.
While writing credits have not been fully
established, the production is being directed by
Edwin L. Marin, who made "Married Before
Breakfast" and "Everybody Sing."
Release date : May 13, 1938.
Ridin' Cent
( Monogram )
Trapping Counterfeiters
Although the story has to do with the opera-
tions of a counterfeiting ring and how it is
trapped by an undercover government investi-
gator and a girl, the picture is essentially a
"western" in character. It follows formula, with
plenty of action and suspense and a necessary
romance. From a preview standpoint, it seems
that the idea of having counterfeiters supplant
rustlers and claim jumpers is the most useful
showmanship angle in addition to name value.
With Tim McCoy starred, beauteous Suzanne
Kaaren featured and Karl Hackett, one of the
most villainous of all heavies, the supporting
cast is made up of a group of players often seen
in outdoor pictures, John St. Polis, John Merton,
Harry Strange, Charles King, Dick Cramer,
Tom London and Herbert Holcomb.
A Maurice Conn production, being directed
by Sam Newfield, maker of scores of similar
films, "Ridin' Gent" is based on a story by
Stanley Roberts and Joseph O'Donnell which
O'Donnell adapted.
Release date : May 4, 1938.
28
MOTION PICTURE HERALD
APRIL 16, 193
WALL STREET SEES CIRCUIT BUSINESS
HOLDING; CANADA REPORTS INCREASE
Net Close to $2,067,599 Pre-
dicted for Twentieth Century-
Fox Quarter; Pathe Film Shows
$466,918 Profit for the Year
Attendance, since the first of the year, at
motion picture theatres operated by the large
producing companies has been equal to, and
in some weeks ahead of, attendance during
the same period last year, according to the
Wall Street Journal.
As a result, Twentieth Century -Fox Film
Corporation, for one, was expected to re-
port a net profit of the first quarter close
to $2,067,599 earned in the 13 weeks
ended March 27, 1937, which was equal
after preferred dividends to $1 a share
on 1,684,075 common shares. A profit
"somewhere in the neighborhood of
90 cents a share on the shares now out-
standing," it was predicted.
Other financial news of the week included a
report of Pathe Film Corporation and subsidi-
aries, showing a profit for the calendar year
1937 of $466,918.26 as compared to $183,953.18
in 1936;
Announcement by J. J. Fitzgibbons, vice-
president of the Famous Players Canadian
Corporation, that his company recorded an
increase of more than 10 per cent in gross re-
ceipts for the first quarter this year as com-
pared to a similar period last year :
Net profit of $98,317.93 reported by Metro-
politan Playhouses, Inc., for the year ended
January 31, 1937;
Declaration by Loew's, Inc., of a quarterly
dividend of $1.62}/2 on the cumulative preferred
stock, payable May 14th to stockholders of
record April 28th;
Registration of 425,000 shares of Imperial
Pictures stock with the Securities and Exchange
Commission becoming effective.
In submitting the 1937 report for Pathe, O.
Henry Briggs, president, pointed out that the
volume of film printing increased last year to
78,698,000 feet, over the 51,552,000 feet total
in 1936.
Dividends Maintained
Regular dividend payments of the $7 convert-
ible preferred stock were maintained during
the year and a $400,000 bank loan was fully re-
paid, the statement pointed out. The state-
ment also announced that the new laboratory
under construction in the building at 35 West
45th Street, New York, should be ready about
May 1st, and that the additions is expected to
increase the company's volume of printing work
now done at the Bound Brook, N. J., labora-
tory.
The net profit of $466,918 included $472,500
in dividends received from the Du Pont Film
Manufacturing Corporation. The profit is
equivalent to 70 cents a share on 585,072 shares
of common stock. In the preceding year the
profit equaled 22 cents a share.
The consolidated balance sheet as of Decem-
ber 31, 1937, shows current and working as-
sets, including $102,105 cash, amounted to $472,-
732 and current liabilities were $272,235, com-
pared with cash of $220,876, current and work-
ing assets of $779,984 and current liabilities
of $664,123 at the end of 1936.
Total assets as of December 31st amounted
to $3,961,542 against $3,943,662 on December
31, 1936. Capital surplus totaled $1,737,212 and
Pathe's Consolidated Income
Account Compared with 1936
Pat he's consolidated income account for 1937 compares with the 1936 figures as
follows :
::"Film rental income
Income from other operations .
Depreciation
Operating profit
Dividends from Du Pont Film Manufacturin
Other income
Total income
Interest, discount, etc.
Provision for doubtful advances to producers
Federal income taxes
Proportion of loss of subsidiaries applicable to minority
interests
Net income
Preferred dividends
::"Net of distributors allowances. yLoss.
1937
1936
$1,184,239
$777,916
109,564
514,424
7,349
35,016
$1,301,152
$1,327,356
1,252,297
1,399,886
30,437
30,926
$18,418
t$103,456
472,500
385,000
17,154
52,402
$508,072
$333,946
41,668
37,692
130,000
1,200
2,175
$465,204
$164,079
1,714
19,874
$466,918
$183,953
55,907
56,301
$411,011
$127,652
earned surplus, $544,245, compared with capital
surplus of $1,710,604 and earned surplus of
$133,234 reported by the company at the close
of the preceding year.
Imperial Stock Registered
In announcing that the registration of its
stock had become effective, Imperial Pictures
said that there will be a public offering of the
425,000 shares at $1.50 a share, through the
underwriting firm of A. R. Titus & Company,
111 Broadway, New York. Morris D. Kopple
is general counsel for the registrant.
In addition to Mr. Fitzgibbons reporting a
ten per cent increase in gross receipts for the
first quarter of the year for Famous Players
Canadian, a subsidiary, United Amusements,
Ltd., this week reported a net profit for the
year 1937 of $100,170, equal to $1.24 per share
on 80,829 shares of common outstanding stock.
The net for the previous year was $101,134.
Famous Players reported earned surplus of
$2,716,717. All officers were reelected.
The rate of improvement for Famous Play-
ers, the Wall Street Journal announced, is be-
ing continued, with the better entertainment
well spread over all sections in which the com-
pany operates.
"Because movie attendance is counted one
of the most sensitive barometers of business
trends and sentiment, the current trend of this
company's business may be counted as a com-
mentary of the general business mood in Can-
ada," the Journal stated.
In its annual statement, Metropolitan Play-
houses, real estate operating company for the
Skouras and Randforce theatre circuits, ex-
plained that rent income amounted to $3,609,-
831.61 and that expenses totaled $2,888,401.78.
Dividends received from affiliated companies
and interest earned amounted to $179,945.57.
Provision for federal income taxes was set at
$19,903.09.
A 90 per cent drop in net income for the
American Telephone and Telegraph Company
for February as compared to the same month
in 1937 was reported this week. AT & T, par-
ent corporation of Western Electric and its
motion picture equipment subsidiaries, an-
nounced its net income for the month was
$73,711 as compared to $873,149 for the same
period in 1937.
Kiesling Leaves on
Publicity Tour
Barrett C. Kiesling of Metro-Goldwyn-
Mayer's Hollywood publicity department left
New York Wednesday on an extended tour
of the country. The purpose of his trip is
to "visit and aid photoplay, radio, fashion
and picture editors by analysis of their needs,
plus delivery of special pictorial and story
materials and to aid theatre and branch
managers in any way the visit makes pos-
sible." Mr. Kiesling will end his tour in
Los Angeles on July 31st.
APRIL 16, 1938
MOTION PICTURE HERALD
29
ASIDES and
INTERLUDES
By JAMES P. CUNNINGHAM
Let the disillusionment work where it
may, Snow White wants a cocktail, and
pronto.
Three years ago Walter Disney, in Holly-
wood, telephoned the singing studio of
Maestro Caselotti and asked him if he had
a pupil with a little-girl voice. Adriana,
daughter of the teacher, was eavesdropping
on another phone, and when her father had
hung up, she dashed down stairs shouting:
"Send me! Send me!" He did. And that's
how Snow White was born.
Today, Adriana is in New York visiting.
But she's a little sick of this Snow White
business. Says she has to wear a hair-rib-
bon because Snow White does. "And I
can't even take a cocktail in public for fear
of disillusioning somebody."
V
Just because Walter Wanger has a line of
dialogue in his "I Met My Love," about "those
cocktail-drinking Bradleys," a Bradley family
in Vermont is suing him for $300,000.
V
"Warners Rule Out Pictures With Limited
Audience Appeal," says a Film Daily head-
line. Now we're getting some place.
V
Sigrid Gurie, Goldwyn's Garbo from Oslo,
who turned out to be a product of Flatbush,
Brooklyn — and everybody had fun being
fooled — is being taught Americanism by God-
father Goldwyn. Already you should hear her
say "Colossal !"
V
Republic Pictures has bought "Doctors
Don't Tell." Life magazine does.
V .
Paramount Publicity would have us believe
that the 68-year-old Sultan of Johore is to
journey from his province in the Federated
Malay States to Hollywood this summer to
search for a bride after seeing Dorothy La-
mour in Paramount's "Jungle Princess."
"And he makes no secret of the fact," says
the Paramount blurb "that he is looking for
a girl as much like Dorothy Lamour as pos-
sible."
V
Wisecracker Milton Berle asserts he was
playing golf with Jack Oakie one day near
Hollywood, and when he reached the sand
trap on the eighth hole he found Grand Na-
tional shooting a desert scene.
V
Universal probably had the Japs in mind
zvhen they changed the title of "Half Way to
Shanghai" to "Sinners in Paradise."
V
"Music is not noise," asserted Toronto's
City Council, and as such cannot be banned
under the new civic prohibition of disturbing
sounds. Apparently they have never heard
some of those Major Bowes amateurs.
V
Some of those who attended the Twentieth
Century-Fox sales convention in Kansas City
still are unaware that the passes given to them
by Bill Elson, manager, for free admittance to
the RKO Mainstreet, had appended to them a
bottom-line reading: "We positively do not
show Fox product."
V
Aside to Nicholas Schenck and Louis B.
Mayer: Your Greta Garbo has purchased a
63-carat diamond for $360,000 in Stockholm.
FORTY-TWO years ago next week, on April
23, 1896, Koster and Bial gave the first pub-
lic exhibition of a motion picture on Armat's
Vitascope, forerunner of present-day projec-
tion, at their Music Hall theatre, 34th Street
and Herald Square, New York. To Thomas
Armat, of Washington, D. C, the world owes
the intermittent movement mechanism which,
introduced in the Vitascope, manufactured by
Thomas A. Edison, made practicable the pro-
jecting of motion picture films upon a theatre
screen.
The Vitascope was programmed in the vaude-
ville "chaser" spot on its natal presentation.
Another ten years were to pass before the
screen overcame that casually forced tradi-
tion, to start on its way to a two billion
dollar project and to the Selznicks, Warners,
Mayers, Goldwyns and Schencks of today.
The films used in their first Vitascope ex-
hibition were each SO feet in length, and the
New York Herald for Sunday, May 3, 1898,
reported "they are to be improved shortly by
films from 150 to 500 feet in length," among
them "pictures of Niagara Falls, a steamer
going down the Lachine Rapids and an ocean
greyhound leaving her pier with her decks
crowded with passengers waving adieus to their
friends on shore."
That first Vitascope screen exhibition that
was given in Koster and Bial's Music Hall,
where now stands Macy's department store,
embraced some 11 subjects: "Sea Waves,"
"Umbrella Dance," "The Barber Shop,"
"Burlesque Boxing," "Monroe Doctrine," "A
Boxing Bout," "Venice, Showing Gondolas,"
"Kaiser Wilhelm Reviewing His Troops,"
"Skirt Dance," "Butterfly Dance," "Cuba
Libre" and "The Bar Dance."
"By means of the Vitascope, life-size figures
of men, women and animals and scenes from
nature are thrown upon a screen, and present
to the spectator an animated, moving pano-
rama," reported the New York Herald in what
probably represented the first newspaper "re-
view" of a motion picture. "The result is in-
tensely interesting and pleasing," continued the
account, "but Mr. Edison is not quite satisfied
yet. He wants now to improve the phonograph
so that it will record double the amount of
sound that it does at present ; and he hopes
then to combine this improved phonograph with
the Vitascope so as to make it possible for an
audience to witness a photographic reproduc-
tion of an opera or a play — to see the move-
ments of the actors and hear their voices as
plainly as though they were witnessing the
original production itself. And when it is re-
membered what marvels Edison has produced,
it would not seem at all improbable that he
may yet add this one to his many others."
That was in April, 1896. Talking pictures came
just 30 years later.
(Historical facts from Terry Eamsaye's article. "The Founding
of the Screen." pp. 17 to 23 of 1936-37 issue. "International
Motion Picture Almanac."
V
Youngsters attending Republic's "Lone
Ranger" serial at the Ace theatre, Wilming-
ton, Del., are "frisked" before entering the
theatre and compelled to check all "firearms"
and knives at the box office.
Too much shooting in the theatre during
exhibition of the serial with toy machine and
tin submarine guns, toy revolvers, pistols
and repeaters, and slashing of seats with
scout knives brought about the ban by
Manager Benjamin Shindler.
The New York Post is "happy to hear
Mr. Will Hays, czar of the motion picture
industry, announce that the cinema has no
room for propaganda; in fact never propa-
gandizes at all."
"This reassures" the editors of the Post,
who "are glad the screen is not devoted to
spreading particular ideas abroad."
"To be sure," they add, "we have been
wondering where Americans got the idea
that plantinum blonde hair is better than
plain brown; where they obtained their spe-
cial picture of the successful man as one
who has seven telephones on his desk and a
manicurist in his office; where they obtained
the notion that the way to get on in life is
to step right over three secretaries and
barge into the chief s office; where they got
the view that all managing editors are large,
choleric gentlemen forever sending their re-
porters out into the jaws of death for a
'scoop'; where they obtained the impression
that all elderly female society ladies wear
lorgnettes and nurse poodles; where they
learned that the best way to succeed is to
marry the boss' daughter; where they found
out that the true measure of a successful
life is the possession of a swimming pool."
The New York Evening Post would not
be expected to know a lot about success or
its symbols.
V
Bob Burns is bewailing the fact that one
of the greatest physical culture experts in the
world gave a lecture in Hollywood the other
night on the care of the human body and no-
body went because they didn't want to take
their automobiles out in the rain and spoil their
lustre.
V
Barney Oldfield, Motion Picture Herald
correspondent in Nebraska, takes his Hol-
lywood seriously. Called to California to be
interviewed on the Cecil B. DeMille Lux
Radio Theatre hour, Mr. Oldfield was in-
deed surprised when, alighting from the
plane, a large delegation of welcomers,
headed by Priscilla, Lola and Rosemary
Lane, rushed in his direction, arms out-
stretched and lips all puckered. Barney was
delighted — but he had failed to reckon on the
lady passenger directly in front of him, who
happened to be the mother of the screen's
Lanes.
V
Added to all the other problems, protests,
complaints and controversies occupying the
attention of the independent exhibitor, Nezv
York's Independent Theatre Owners Associa-
tion novo is having a mad-on ivith the city
fathers because they will not allow the munici-
pal trucks to pick up the theatres' garbage,
requiring the owners to employ private carters.
V
The double-bill in the sex-film line has ar-
rived. The Broadway theatre, located in
Tampa's Latin section of Ybor City, is offer-
ing a week of midnight double-sex-bills, with
"Forbidden Adventures" and "Valley of the
Nude," also "A Money Back Guarantee,"
whatever that means.
V
Eddie Cantor spends much energy talking
about his five daughters. His chauffeur
could do likewise. He has the same.
30 MOTION PICTURE HERALD
APRIL 16, 1938
SEEKS MAYORALTY
TO AID INDUSTRY
STANDARDIZING TO CUT
AIR-CONDITIONINC COST
But Highly Individualized En-
closures Limit Mass Produc-
tion, Says W. H. Carrier
by GEORGE SCHUTZ
Editor of Better Theatres
Substantial reduction of the cost of com-
plete air-conditioning depends largely upon
greater standardization in the plans and
forms of buildings, Willis H. Carrier told
25 editors assembled at the new manufactur-
ing plant of the Carrier Corporation in
Syracuse, N. Y. The editors, representing
more than a dozen trade publications in
various industries, were guests of the com-
pany, pioneer makers of air-conditioning
equipment, on April 8.
In the new Syracuse plant, which is
housed in buildings originally used for the
manufacture of Franklin air-cooled auto-
mobiles, are consolidated all the Carrier
operations formerly distributed among a
number of plants in New Jersey, and a
tour through the new establishment dis-
closed the extent to which the fabrication
of air-conditioning equipment has already
been placed on a "line" or mass produc-
tion basis.
Mass production, however, is thus far
severely limited, Mr. Carrier pointed out,
because each air-conditioning system must
be to a great degree designed for a highly
individualized enclosure. The only exception
is equipment adapted to a single room, such
as an office or store. Two new Carrier units
for these latter applications were demon-
strated— one of three-ton, the other of five-
ton cooling capacity.
Structural Diversity
Enlarging upon the standardization factor
cited in his talk to the editors, in which he
traced the development of air-conditioning
for comfort from its early application to the
motion picture theatre, Mr. Carrier said, in
a conversation with the writer, that certain
standardized units — socaled "package" equip-
ment— now available for smaller theatres,
represented a partial solution of the cost
problem in this field, but that there was still
too much structural diversity among all
classes of theatres to eliminate special de-
signing and construction of distribution sys-
tems, which add to the cost and therefore
tend to restrict installations to a point
making anything approaching mass produc-
tion of mechanical equipment economically
impossible.
Facilities Improved
Mr. Carrier did not indicate an opinion
as to how far theatre forms might be more
directly adapted to the requirements of rela-
tively low-cost air-conditioning, but in view
of efforts, such as those of the Projection
Practice Committee of the Society of Mo-
tion Picture Engineers, to bring about some
standardization of practices in auditorium
planning, the general acceptance of air-
conditioning as a requisite of the theatre
may ultimately add this function to projec-
tion, acoustics, seating, etc., as another fac-
tor determining approved theatre forms.
Besides the unit air-conditioners especially
adapted to stores, offices and residences, a
recent development discussed at an after-
noon meeting addressed by members of the
engineering staff, was the application of
Silica Gel to dehumidification in air-condi-
tioning systems. This equipment, announced
several months ago, employs a synthetic
substance of great moisture-absorbing ca-
pacity, and its use effects reduction in the
water content of the air without influencing
temperature.
In welcoming the company's guests, L. R.
Boulware, vice-president and general man-
ager, said that, despite current economic
trends, manufacturing facilities had been im-
proved in the removal to Syracuse, while
research was being fully maintained.
A dinner for the editors at the Hotel
Syracuse was coupled, to conclude the day's
program, with a local radio broadcast rep-
resenting a grateful city's salute to the
Carrier Corporation as its newest industry
(the company regularly employs 1,700).
Mr. Carrier, introduced by a dramatized
reminiscence of his celebrated paper on ra-
tional psychrometric formulae in 1911,
briefly recounted the history of air-condi-
tioning as a distinct art.
e Outlaws
Chance Games
Judge Harry S. McDevitt ruled this week
in Philadelphia that Bingo, Bango, Lucky,
Bank Night and similar games and give-
aways are illegal. In a sweeping indictment
of what he termed "gambling games," he
declared they were at wide variance with
the laws of the Commonwealth in that they
violate the lottery and gambling ordinances.
Judge McDevitt ruled in effect, that it is
against the law to give a prize at any place
in which an admission is paid or a chance
sold.
Action on the ruling is not expected before
April 25th, when a hearing will be held on ex-
ceptions filed by David S. Malis, attorney for
the Palm theatre. Morris Somerson, owner of
the Palm, had sought an injunction to prevent
city authorities from interfering with the use
of games at his theatre. It is estimated that
more than 150 theatres in the Philadelphia area
will be affected by the decision.
Chester County, Montgomery County, Lan-
caster County, Delaware County and Cumber-
land County, N. J., all in the Philadelphia film
territory, have banned Bank Night.
Six Oklahoma City suburban theatres have
abandoned Bank Night drawings after the man-
agers were informed by Lewis R. Morris, county
attorney, that he would prosecute owners who
violate an attorney-general's opinion handed
down April 2d.
The latest form of giveaway in Chicago is
Auction Night, which is being adopted by many
theatres there. Warner theatres and a number
of Essaness houses have started the stunt and
a number of Balaban and Katz theatres may
soon adopt the plan, it is reported.
Henri Elman, president of the Capi-
tol Film Exchange, Chicago, will run
for mayor on the Republican ticket in
that city in 1959. Announcing his
candidacy he said:
"With all the troubles this business
has been getting into around the city
hall in recent years, it looks to me like
it's high time that somebody from
show business ran for public office in
Chicago. . . . I'm not saying I'll be
elected but I'll give them a good fight
anyway."
Chicago's last Republican mayor
was Big Bill Thompson, in 1927.
ERPI Directors
Reelect Officers
Whitford Drake, president, and all other
officers of Electrical Research Products,
Inc., were reelected Tuesday at the annual
meeting of the board in New York.
The other officers are: H. G. Knox, D.
C. Collins and G. C. Pratt, vice-presidents;
Fred Foster, Jr., treasurer, and H. B. Gil-
more, secretary.
The parent company of ERPI, Western
Electric, held an annual meeting of stock-
holders on Tuesday also. Directors re-
elected included Walter C. Allen, James W.
Bancker, Edgar S. Bloom, John M. Davis,
Harvey D. Gibson, Richard H. Gregory,
William F. Hosford, William B. Joyce,
Frederic H. Leggett, David Levinger,
Thomas I. Parkinson, T. Brooke Price,
Clarence G. Stoll and William T. Teague.
Officers were reelected later at a directors'
meeting. They are: Edgar S. Stoll, presi-
dent; C. G. Stoll, W. F. Hosford, C. L.
Rice, F. W. Bierwirth, W. H. Meese, T.
Brook Price, W. T. Teague and J. W.
Bancker, vice-presidents; R. H. Gregory,
chief comptroller ; H. B. Gilmore, secretary,
and F. H. Leggett, treasurer.
with
JAMES ELLISON BEULAH BONDI CHARLES C08URN
PANDRO S. BERMAN IN CHARGE OF PRODUCTION
A GEORGE STEVENS PRODUCTION
Screen Play by P. J. Wolfson and Ernest Pagano
RKO • RADIO • PICTURE
!sf Peak on thu ess *° »e
<jr^ top*
■mm
V
GINGER ROGERo
JAMES STEWART
VIVACIOUS LADY
APRIL 16, 1938
MOTION PICTURE HERALD
33
SHOWMEN'S
REVIEWS
This department deals with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
College Swing
(Paramount)
Campus Syncopation
Radio bands and swing stylists have been
loudly informing the population of the ap-
proach of this multi-starred spoofing of collegi-
ate customs, a good natured and tuneful treatise
somewhat more adroitly integrated and novelty
motivated than most. It offers billable names
to tax the most spacious marquee and all of
those present get a chance to do their stuff.
There should be no difficulty in assembling a
quorum, and if there's a minority report it
must come from the arthritic and stone deaf,
a type the billing itself doubtlessly will weed
out.
Gracie Allen has the best lines and doesn't
monopolize the camera. Bob Hope gives added
promise of a bright future in films. Edward
Everett Horton and Ben Blue turn in their
customary sound performances, and Martha
Raye steps up the temperature each time she
takes over. There's timeliness in the appear-
ance of Jackie Cooper and Betty Grable. Flor-
ence George and John Payne sing a superfluous
romantic interest agreeably.
The story idea by Ted Lesser, worked over
by three other writers, concerns the scholastic
deficiency of "Gracie Alden," whose failure to
earn a sheepskin in 1738 prompted her grand-
father to leave his fortune to the custody of the
school until such time as she or a descendent
on the distaff side shall graduate.
Producer Lewis E. Gensler distended his
budget where it would do the most good, and
Director Raoul Walsh kept the touch light
and the action brisk. Frank Loesser and vari-
ous collaborators contributed seven song num-
bers, at least two of which are popular and
should become more so.
Previewed at the Paramount theatre in Los
Angeles, where it followed "Bluebeard's Eighth
Wife" and pulled at least its share of laughs. —
William R. Weaver.
Produced and distributed by Paramount. Produced
by Lewis E. Gensler. Director, Raoul Walsh. Screen
play, Walter DeLeon and Francis Martin. Based on
an adaptation by Frederick Hazlitt Brennan, of an
idea by Ted Lesser. Photographer, Victor Milner.
Art director, Hans Dreier and Ernst Fegte. Sound
mixer, Harold C. Lewis. Edited by LeRoy Stone.
Costumes by Edith Head. Interior decorations, A. E.
Freudeman. Dances staged by LeRoy Prinz. Musical
direction, Boris Morros. Musical adviser, Arthur
Franklin. Sound recording, Harold Lewis and Howard
Wilson. Original songs by Frank Loesser, Hoagy
Carmichael. Manning Sherwin and Burton Lane.
P. C. A. Certificate, No. 3988. Running time, when
seen in Hollywood, 85 minutes. Release date, April 20,
1938. General audience classification.
CAST
George Jonas George Burns
Gracie Alden Gracie Allen
Mable Martha Raye
Bud Brady Bob Hope
Hubert Dash Edward Everett Horton
Ginna Ashburn Florence George
Ben Volt Ben Blue
Betty Betty Grable
Jackie Jackie Coogan
Martin Bates John Payne
Dean Sleet Cecil Cunningham
Radio Announcer Robert Cummings
Skinnay Skinnay Ennis
Slate Brothers Slate Brothers
Bob Mitchell and St. Brenden's Choristers
Prof. Yascha Koloski Jerrv Colonna
Prof. Jasper Chinn Jerry Bergen
Grandpa Alden Tully Marshall
Dr. Storm Edward J. LeSaint
Under Western Stars
(Republic)
Musical Western
When Gene Autry some months ago an-
nounced to Republic, in the middle of his series
of musical westerns, that he wanted more money
and wouldn't make any more pictures unless he
got it, the studio, after attempting to make
overtures to the No. 1 cowboy star of the Mo-
tion Picture Herald's poll, announced that it
would groom a young chap by the name of Roy
Rogers for stardom in a musical western series.
Rogers, a radio singer and leader of an, air
troupe, "Sons of the Pioneers," which has ac-
quired some measure of prestige on the Pacific
Coast, was teamed with Smiley Burnette, who
has continuously added to his comedy laurels in
Republic productions.
Rogers has a definite personality, a grand
voice and an appeal to virtually every class of
patrons. Naturally, comparisons with Autry
will be made, but Rogers has nothing to worry
about, nor has Republic, nor, probably, has
Autry.
"Under Western Stars," founded on a sub-
stantial original story by Dorrell and Stuart
McGowan, who with Betty Burbridge wrote
the screenplay, probably will rate as one of the
better western pictures.
"Rogers" wins a congressional election after
battling a water company. In Washington, he
fails to get his colleagues to vote cheaper water,
though he shows them newsreels of the drouth
conditions. Later, when a congressional party
travels through his state, "Rogers" has them
placed on horseback, and an actual dust storm
makes the solons see things in a different light.
There are five songs — "Send My Mail to the
County Jail," "When a Cowboy Sings a Song,"
"Back to the Backwoods," by Jack Larence and
Peter Tinturin ; "Rogers for Congressman," by
Eddie Cherkose and Charles Rosoff, and "Dust,"
by Johnnie Marvin. All are well suited to the
type of production.
Outstanding is the photography by Jack
Marta.
Previewed in a Hollywood projection room. —
Vance King.
Produced and distributed by Republic. Associate
producer, Sol C. Siegel. Directed by Joe Kane.
Screenplay by Dorrell and Stuart McGowan and Betty
Burbridge. Original story by Dorrell and Stuart Mc-
Gowan. Production manager, Al Wilson. Unit man-
ager, Arthur Siteman. Photographed by Jack Marta.
Edited by Lester Orlebeck. Costumes by Irene Sal-
tern. Musical director, Alberto Colombo. Approved
by P.C.A. Running time when seen in Hollywood,
67 minutes. Release date, April 15, 1938. General
audience classification.
CAST
Roy Rogers .Roy Rogers
Frog Smiley Burnette
Eleanor Carol Hughes
Maple City Four Themselves
Fairbanks Guy Usher
Marlow Tom Chatterton
Richards Kenneth Harlan
Andrews Alden Chase
Senator Wilson Brandon Beach
Mayor Biggs Earl Dwire
Mrs. Wilson Jean Fowler
Mrs. Marlowe Dora Clemant
Scully Dick Elliott
Larkin Burr Caruth
Tremaine Charles Whitaker
Sheriff Jack Rockwell
Deputy Pete Frankie Marvin
Nurse from Brooklyn
(Universal)
Melodrama
When members of an audience at the Pan-
tages theatre, generally conceded to be a
"tough" place in which to preview a picture —
especially a melodrama — go out audibly prais-
ing the offering, it is a good indication that the
film will please virtually any type of audience.
That is what followed the initial showing of
Universal's "Nurse from Brooklyn." Melo-
dramatic in style, the film offers well balanced
action, suspense and romance.
The cast consists of Sally Eilers, Paul Kelly,
Larry Blake, Maurice Murphy, Morgan Con-
way, David Oliver and Lucile Gleason. S. Syl-
van Simon directed the adaptation, by Roy
Chanslor, of the Liberty magazine story by
Steve Fisher. Edmund Grainger was associate
producer.
"Craine," a criminal, failing in his attempt
to lure "Danny Thomas" back into a life of
crime, kills "Thomas" and wounds "Jim
Barnes," a police officer. "Barnes' " nurse,
"Elizabeth Thomas," is the sister of the dead
youth. "Craine" attempts to have "Elizabeth"
lure "Barnes" into a trap. But she loves
"Barnes" and "Craine" is killed in the fight.
Previewed at the Pontages theatre, Holly-
wood,, to a highly favorable audience reaction.
— V. K.
Produced and distributed by Universal. Associate
producer, Edmund Grainger. Directed by S. Sylvan
Simon. Screenplay by Roy Chanslor. Based on a
"Liberty" story by Steve Fisher. Photographed by
Milton Krasner. Dialogue director, Philip Cahn. Art
Director, Jack Otterson. Associate, Charles H. Clarke.
Edited by Paul Landres. Musical director, Charles
Previm- P. C. A. Certificate No. 4142. Running time,
when previewed in Hollywood, 67 minutes. Release
date, April 15, 1938. General audience classification.
CAST
Elizabeth Thomas Sally Eilers
Jim Barnes Paul Kelly
Larry Craine Larry Blake
Danny Thomas Maurice Murphy
Inspector Donohue Morgan Conway
Detective Branch David Oliver
"Ma" Hutchins Lucile Gleason
Mr. Moto's Gamble
(20th Century - Fox)
Melodrama
The latest of the Mr. Moto mystery melo-
drama pictures is compounded of the elements
that make a good mystery and it has twice the
amount of comedy found in most of the series.
It also gives considerable footage to boxing,
yet the production is well balanced and moves
robustly throughout.
The cast of course is headed by Peter Lorre
as "Mr. Moto." Keye Luke, "Charlie Chan's"
son in that series, plays a comedy role. Maxie
Rosenbloom, who recently was quoted as say-
ing that he intended to forego boxing because
of possible injury to his screen profile, evi-
dently knew whereof he spoke. He improves
with each role. Lynn Bari, a newspaper wo-
man, and Dick Baldwin, a boxer, supply the
romance.
"Mr. Moto," like his contemporary "Chan,"
gets around. The setting this time is New
(Continued on parte 36)
of the
If
"Full hour of honest-to-goodness enter-
tainment . . . excellent job." -Variety
"Carroll a Doug Fairbanks type, with
a magnificent voice to boot . . . most
satisfying entertainment." —Boxoffice
"Sure fire bet for any type of
audience "~Showmen 's Trade Review
"Colorful action thriller . . . Movita
pleases with an appealing vocal per-
formance." —Hollywood Reporter
"Romantic adventure picture offers
action and thrills." —Film Curb
is
For the entire family, I promise an entertaining
hour." —Jimmy Fidler
A MONOGRAM PICTURE
vith the money label all over it -/••;/,„ #«$
excitement, suspense and comedyiw^
■
illi,
with
Antonio MORENO • Don ALVARADO
Lina BASQUETTE • D uncan RENALDO
Directed by WILLIAM NIGH • Associate Producer DOROTHY REID
Screenplay by Ralph BETTINSON • Story by Johnston McCULLEY
36
MOTION PICTURE HERALD
APRIL 16, 1938
(Continued from page 33)
York. In this, "Mr. Moto" is definitely on the
side of the law. He heads a crime school.
Accompanied by "Lee" (Keye Luke) and
"Lieutenant Riggs" (Harold Huber) of the
police, "Moto" attends a prize fight in which
one of the boxers is killed. An autopsy reveals
that the boxer died of poison transmitted by
the glove of his opponent to a cut over the eye.
After interrogation of boxers, handlers and
gamblers leaves the mystery still unsolved,
Moto locates a suspect, who is promptly mur-
dered.
"Mr. Moto" becomes uncommunicative while
calmly waiting for the championship fight. An
inveterate detective story reader may have de-
cided who is the guilty party just about the
time that "Moto" does, and may be correct, for
there are several clues along the way, a depar-
ture from the run of mystery films or books.
Reviewed at the Palace theatre in New York.
The audience gave evidences that it completely
enjoyed the "Moto" picture and Slapsic Maxie
Rosenbloom, especially— -Paul C. Mooney, Jr.
Produced and distributed by Twentieth Century-Fox.
Directed by James Tinling. Based on a story by J.
P. Marquand. Screen play by Charles Belden and
Jerry Cady. P. C. A. Certificate No. 4053. Running
time, 71 minutes. Release date, March 25, 1938. Gen-
eral audience classification.
CAST
Mr. Moto Peter Lorre
Lee Chan Keye Luke
Bill Steele Dick Baldwin
Penny Kendal! Lynn Ban
Nick Crowder Douglas Fowley
Linda Benton Jayne Regan
Lieutenant Riggs Harold Huber
Wellington Maxie Rosenbloom
Philip Benton ...John Hamilton
Connors George E. Stone
Clipper McCoy Bernard Nedell
Gabby Marden Charles Williams
Big Moran Ward Bond
McGuire Cliff Clark
Sammy Edward Marr
Joey Lon Chaney, Jr.
Frankie Stanton Russ Clark
District Attorney Pierre Watkins
Editor Charles D. Brown
Hearts of Arizona
( Paramount-Sherman )
Western
The elements demanded by western picture
fans are fully capitalized in "Hearts of Ari-
zona," next to the last of this season's "Hop-
along Cassidy" pictures which Harry Sherman
is producing for Paramount release. With Bill
Boyd are featured George Hayes and Russell
Hayden. Supporting players include John Elli-
ott, Billy King, Natalie Moorhead, Dorothy
Short, Alden Chase, John Beach, Lane Chandler
and Leo McMahon.
Unfavorable reaction may be drawn from
dyed-in-the-wool western fans by the stilted dis-
courses on love and by performances which
might have been accepted in silent days.
"Hopalong Cassidy" befriends "Belle Starr"
when the woman is freed from jail. Following
her release, cattle rustlers become active and,
while everyone suspects the woman, "Cassidy"
uncovers the real thieves. In the gunfight
"Belle" is killed.
Previewed at the Paramount theatre, Los An-
geles, to an audience which again proved the
error of previewing a western picture in a
first-run house. — -V. K.
Produced by Harry Sherman Productions. Distribut-
ed by Paramount. Associate producer, J. D. Trop.
Directed by Lesley Selander. Screenplay and dialogue
by Norman Houston. Photographed by Russell Har-
lan. Edited by Sherman A. Rose. Assistant directors,
D. M. Abrahams, Theodore Joos. F.C.A. Certificate
No. 4067. Running time when seen in Los Angeles,
67 minutes. Release date, April 22, 1938. General audi-
ence classification.
CAST
Hopalong Cassidy William Boyd
Windy George Hayes
Lucky Russell Hayden
Buck Peters John Elliott
Artie Billy King
Belle Starr Natalie Moorhead
Jacqueline Starr Dorothy Short
Dan Ringo Alden Chase
Sheriff Hawley John Beach
Trimmer Winkler Lane Chandler
Twister Leo McMahon
Topa Topa
(Pennant)
Animal Feature
There's been so much concentration on
human and cartoon characterization around
Hollywood lately that nobody's done much
about the long gap between animal pictures.
Nobody, that is, except William M. Vogel,
producer, who has had his troupe busy making
one in which an extremely capable canine,
named Silver Wolfe, and a trained eagle,
Goldie, perform against a story background in
the manner of the late Rin Tin and, of course,
no feathered predecessor.
The incident featured in a screen foreword is
the adoption of an infant by an eagle. This is
perhaps the liveliest exploitation possibility.
It is the dog, however, who gets most of the
camera attention, and Silver Wolf is as fine
an animal as the lens has fastened eye upon in
a long while. The setting is a mountain in the
Rockies (Topa Topa) and the incidents include
a forest fire, the scaling of the peak atop which
the eagle nests, a murder, a mountain hoe-
down and kindred items.
The players, listed below, enact their story
without diverting attention from the animals
oftener or for longer periods than necessary.
Production intent, throughout, is to capture the
public interest in animal precocity, and the
story is designed accordingly.
Previewed at the United Artists theatre, Los
Angeles, where a sparse midweek audience,^ un-
informed as to what was on tap, displayed lively
interest in the dog and bird. — W. R. W.
Produced by William M. Vogel. Distributor to be
determined. Directed by Vin Moore and Charles
Hutchinson. Story by Charles Diltz. Adaptation by
Hilda May Young. Continuity by Arthur Hoerl.
Supervised by William Steiner. Production manager,
Dick L'Estrange. Songs by Rudv Sooter. Music by
Dr. Edward Kilenyi. Edited by Charles Diltz. Photo-
graphed by Robert Doran. P. C. A. Certificate No.
4060. Release date undetermined. Running time, when
seen in Los Angeles, 65 minutes. General audience
classification.
CAST
Margaret Weston Helen Hughes
Tim Turner James Bush
Pete Taylor Leroy Mason
Laura Morton Ruth Coleman
Jill Morton Jill L'Estrange
Joe Morton Trevor Bardette
Chuck Foster Fred Santley
Coroner ' Lyons Wickland
Lydia Patsy Moran
Eagle Goldie
Fangs Silver Wolf
Co Chase Yourself
(RKO-Radio)
Nonsense DeLuxe
If the reactions of a representative preview
audience mean anything, "Go Chase Yourself"
should send plenty of persons who appreciate
nonsensical comedy into hilarious glee. The
picture makes no pretense of being other than
what it actually is — about 65 minutes of absurd
comedy. But it's legitimate comedy, the kind
that makes folks laugh at circus clowns and
similar entertainers. There are few sequences
that make any sense at all and fewer that are
in any way serious.
There's a story idea, of course, but that
essential is merely a skeletonized framework
for gags in situations, characterizations, action
and dialogue. The theme may be summed up in
a few words. "Wilbur," dizzy bank clerk, wit-
lessly tips off bandits to a secret money vault,
is kidnaped by them in a trailer which he won
in a lottery ; helps kidnap an heiress in the
belief that he is doing her a good turn, and
then guides the wild trailer down a mountain
road for about ten minutes of the liveliest ex-
citement the screen has seen in years. Few
pictures have had such a breakneck climax.
The motivating idea is as elementary as in
the old-fashioned two-reelers. After the real
fun begins the accent is consistently ridiculous.
Previewed at the United Artists Theatre,
Inglewood, Cal. The audience, which didn't
seem to think much of the offering for about
the first five minutes, changed its tone and
surrendered whole-heartedly to the broad com-
edy. No matter how ridiculous or insane the
gag appeared to be, the crowd seemed to think
it was just the thing to do. — G. M.
Distributed by RKO-Radio. Produced by Robert
Sisk. Directed by Edward Cline. Screen play by Paul
Yawitz and Bert Granet. Story by Walter O'Keefe.
Song by Hal Raynor. Desmond Marquette, film editor.
Photographed by Jack MacKenzie. Special effects by
Vernon L. Walker. P. C. A. Certificate No. 4125.
Running time, 70 minutes. Release date: April 22,
1938. General audience classification.
CAST
Wilbur Joe Penner
Carol Lucille Ball
Nails Richard Lane
Judy June Travis
Pierre Fritz Feld
Ice Box Tom Kennedy
Halliday Granville Bates
Frank Bradley Page
Mr. Daniels George Irving
Warden Arthur Stone
Warren Miles Jack Carson
Police Chief Frank M. Thomas
Call of the Yukon
Arctic Adventure
(Republic)
Romance and adventure depicted against pic-
turesque snow backgrounds are this film's
major essentials. While Richard Arlen, Beverly
Roberts and Lyle Talbot carry the story, two
dogs, Eskimo and Collie, are important in the
action,' and a pair of bear cubs and a talking
crow provide the comedy contrast. Moving
speedily, with action and dialogue well balanced,
the show has appeal for adults and should prove
a strong attraction for youngsters. Incidents
introduced, such as a wild dog attack on a
herd of moose, the antics of the cubs, an ava-
lanche and a roughhouse fight between Arlen
and Talbot, give the film plenty of punch.
Wild dogs, led by Black Lightning, menace
the natives, trapper Gaston and author Jean.
The trapper, inspired by love, endeavors to
convince the girl she should flee. By a ruse
he puts fear into Jean's heart, and as Black
Lightning becomes the mate of the collie Fire-
fly, the long trek over snow and ice to civiliza-
tion begins. The show builds interest consist-
ently to the climax wherein rivals Arlen and
Talbot stage their he-man fight. As they reach
safety, Lightning comes under the refining in-
fluence of Firefly.
Produced in the vivid style that once made
Malemute dog films highly popular, the pic-
ture appears to have entertainment and show-
manship content to make a satisfactory attrac-
tion for audiences appreciating novelty and
thrills.
The film is based on James Oliver Curwood's
novel, "Swift Lightning." Reeves Eason di-
rected in typical action fashion. Class was
given by producer Armand Schaeffer.
Previewed in the Forum theatre, Los An-
geles. Audience interest continued at high
pitch. — Gus McCarthy.
Produced and distributed by Republic. From a novel
by James Oliver Curwood, "Swift Lightning". Asso-
ciate producer, Armand Schaeffer. Director, B. Reeves
Eason. Co-director, John T. Coyle. Screen play by
Gertrude Orr and William Bartlett. Photographer,
Ernest Miller. Film editor, Howard O'Neill. Musical
director, Alberto Colombo. Costumer, Irene Saltern.
P. C. A. Certificate No. 4172. Running time, when
seen in Hollywood, 64 minutes. Release date, April 11,
1938. General audience classification.
CAST
Gaston Richard Arlen
Jean Beverly Roberts
Hugo Lyle Talbot
Olee John Mala
Connor Garry Owen
O'Malley Ivan Miller
Topek James Lono
Swede Trapper Emory Parnell
Watchman Billy Dooley
Joe Al St. John
Bill Anthony Hughs
Knudka Nina Campana
[Buck
Dogs , \ Swift Lightning
[ Firefly
Bears { Jbus^e
( Koughie
"The Divorce of Lady X" is a show full of fun,
It's Alexander Korda's Hit Number One!
"Storm in a Teacup" a mad, merry brew,
Is Alexander Korda's Hit Number Two!
"The Gaiety Girls" is a hilarious spree,
So ring up Korda Hit Number Three!
"The Retuhn of -Hie Scanjet Pimpetoi^
with thrills galore,
Now joins the Korda line-up
as Hit Number Four!
From the novel by BARONESS ORCZY \ 0i ^ ^ ^ tvo^6'
with BARRY BARNES • SOPHIE STEWART \ e^^^^^e^V*o^er',e0°
MARGARETTA SCOTT • FRANCIS LISTER • ANTHONY BUSHELL \ ^e98 ^ -k\ ^ • ^°°rn
Re/eased fhru United Artists \ ^
38
MOTION PICTURE HERALD
APRIL 16, 1938
OBITUARIES
Ike Blumenthal
Dies on Ship
Isaac ("Ike") Blumenthal, head of the
Joinville studio in France, died of a heart
attack while en route to the United States
aboard the S. S. Saturnia, which docked
last Friday. He was 59.
For 18 years Mr. Blumenthal had been
connected with the Continental European
companies associated with Paramount and
occupied many important posts. He joined
the foreign organization at the time Emil
E. Shauer headed the Paramount foreign
department.
For the last 10 years he was in charge
of Paramount's Joinville studio, where the
company's French production activities were
concentrated. For several years he super-
vised Paramount's theatres in Paris, as well.
Abe Shafer Dies
Abe Shafer, Edgerton, Mo., exhibitor,
died in Kansas City last week at the age
of 49. He had operated the Shaefer in Ed-
gerton for a number of years.
Frank H. Wotton
Frank Harding Wotton, associate man-
ager of the Globe theatre, Holyoke, Mass.,
died last week. Mr. Wotton at one time
owned theatres in Cambridge, Waltham,
Beverly and several other cities in Massa-
chusetts.
Plimpton Chase
Plimpton B. Chase, 80, of Sparta, Ohio,
former amusement park and theatre owner,
died at his winter home in St. Petersburg
last week.
Everett Aldrich
Everett Aldrich, 55, for the past 15 years
an employee of Fay Theatres ii Providence,
R. I., died there last week.
Pete Endres
Pete Endres, 73, operator of a Chilton,
Wis., theatre until his retirement 12 years
ago, died there last week.
Joseph Gosling
Joseph W. Gosling, 58, executive de-
signer of the General Electric Illuminating
Laboratory in Schenectady for the past 10
years, died there last week.
Charles Harper
Mayor Charles E. Harper of Salisbury,
Md., former chairman of the Maryland Mo-
tion Picture Censor Board, died there last
week. He was 75.
William Stiegler
William Stiegler, theatre editor of the
Cincinnati Times-Star, died there from a
cerebral hemorrhage last week. He was 57.
Herman Henry
Herman Henry, 46, projectionist at the
Orpheum theatre in Madison, Wis., for the
last 15 years, died following a brief illness.
MUSIC NOT "NOISE",
SAYS TORONTO COUNCIL
The Toronto city fathers have de-
cided that music is not noise and, ac-
cordingly, cannot be banned as such
under the new civic prohibition of dis-
turbing sounds. The use of loudspeak-
ers for ballyhoo purposes in front of
theatres and advertising sound trucks
will continue to be outlawed.
The question of music versus noise
came to a head when J. W. McMaster
of the Toronto Musical Protective As-
sociation, composed of union orchestra
and band musicians, appeared before
the health committee to protest
against classification of music as
"noise."
However, Committeeman Lumsden
Cummings suggested that "a trum-
peter who opens the window when he
is practicing should be hanged."
Deny RCA Report
E. C. Cahill, head of RCA Photophone's
equipment department, issued a statement
this week denying a report that the com-
pany was considering withdrawing from the
servicing field. "Photophone is in the serv-
icing business to stay," Mr. Cahill said. "We
have a permanent stake in the business and
have no intention of withdrawing from the
field. Our servicing operations are increas-
ing and our service staffs are being en-
larged."
"Robin Hood" Pressbook Out
The Warner Brothers advertising depart-
ment has turned out an unusually large
pressbook on "The Adventures of Robin
Hood." Containing 60 pages, the book in-
cludes a 20-page separate advertising sec-
tion, 11 pages of publicity material, a spe-
cial section devoted to 25 national tieups,
exploitation items and a line of advertising
accessories.
RKO Plans Fan Publication
RKO Theatres will invade the fan maga-
zine field May 1st with a new publication to
be known as RKO Movie Parade. The
magazine will be issued monthly and will go
to patrons of RKO houses in Greater New
York, Westchester and Newark, N. J. Cir-
culation is estimated at 206,000. Moo-Vee-
Vents Publishing Company has been
awarded the contract.
Eddie Monaghan
Eddie Monaghan, Omaha theatrical man,
died April 4th. He was 59. For the past
12 years he had been associated with Ralph
Goldberg, managing the Avenue and Arbor
theatres in Omaha.
Arthur Sanders
Arthur C. Sanders, 44, for 15 years chief
projectionist at the home office of Twentieth
Century-Fox, died April 9th of a heart ail-
ment resulting from his having been shell-
shocked in the World War.
Neil Mynatt
Neil Mynatt, 31, formerly Fox theatre,
Detroit, projectionist, died last week.
IN COURTS
Coogan Sues Mother
For $4,000,000
Jackie Coogan filed suit in superior court
in Los Angeles this week against his mother
and stepfather. He alleged that $4,000,000
constituting his life's earnings has been de-
nied him. Judge Emmit H. Wilson issued
a temporary restraining order and named
John F. Biby, an attorney, as receiver.
The complaint demanded that the court
enjoin his mother, Mrs. Lillian R. Coogan
Bernstein, and Arthur L. Bernstein, his
stepfather, from selling or disposing of any
property in their possession, including the
assets of Jackie Coogan Productions, Inc.,
and of Coogan Finance Corporation, pend-
ing a hearing April 20th before Judge Wil-
son.
Mr. Bernstein and Charles J. Katz, attor-
ney, denied that Mr. Coogan earned $4,-
000,000, declaring the amount was consider-
ably less. "His mother was entitled to all
his earnings up to the time he became of
age," Mr. Katz said. Mr. Coogan is 23.
To Hold Buckman Trial
Three officials of B. E. Buckman and
Company, Madison, Wis., investment firm,
have been bound over to municipal court
in Milwaukee for trial on fraud charges in
connection with the alleged sale of unreg-
istered securities, including stock of Condor
Pictures, Inc. They are B. E. Buckman,
president; Louis C. George, vice-president,
and Edgar C. Holt, secretary-treasurer, all
of Madison.
Danubia Suit Revealed
A suit against Danubia Distributing Cor-
poration and Danubia Pictures, Inc., for the
recovery of prints of eight Hungarian pic-
tures was revealed this week in the New
York supreme court when Sheriff Daniel E.
Finn filed a return of a writ of seizure. Max
and Sigmund Schurr, doing business as
Astor Trading Company, brought the action.
Nita Naldi Loses Suit
Justice Aaron J. Levy this week dis-
missed with costs the $50,000 libel suit in
New York supreme court brought by Nita
Naldi, former silent film star, against the
Daily Mirror. Insufficient evidences of
monetary damages was the basis for the de-
cision.
Select Request Denied
The application of Select Theatres Corpo-
ration for examination before trial of Oscar
Strauss in his $20,000 damage suit as as-
signee of Jacob J. Shubert and Shubert The-
atrical Corporation was denied this week
by Justice Miller in New York supreme
court on the grounds that Mr. Strauss as
a resident and citizen of Austria was not
available in New York. At the same time
the parties were ordered to exchange par-
ticulars of their complaint and cross com-
plaint.
The address of John H. Harris, national
president of Variety Clubs of America, at
the banquet of the national convention to be
held in Cincinnati, April 24th, will be sent
out over a nationwide network bv National
Broadcasting Company.
TRIPLE-PROVED
PHOTOGRAPHIC quality ... fine grain . . .
speed . . . Eastman Super X has been proved
more than adequate on all three counts. It
is the unusually happy combination of these
qualities in one film that has made Super X
the most outstanding negative material
in the entire motion picture field. Eastman
Kodak Company, Rochester, N. Y. (J. E.
Brulatour, Inc., Distributors, Fort Lee,
Chicago, Hollywood.)
EASTMAN SUPER X
PANCHROMATIC NEGATIVE
40
MOTION PICTURE HERALD
APRIL 16, 1938
IN THE BRITISH
STUDIOS
by AUBREY FLANAGAN
in London
Street Busker,
"St. Martin's Lane" decorative artery of
metropolitan London, resort of Britain's the-
atrical and vaudeville artists, and fringe of
London's night life, has been recreated in the
Associated British Studios, Elstree, as a set
for the Laughton-Pommer production of that
name.
In the film Charles Laughton appears as a
busker, street corner performer and entertainer
of London's theatre queues, a picturesque char-
acter whose piece de resistance is the recitation
of "The Green Eye of the Little Yellow God."
He meets Vivien Leigh, who is an unemployed
Cockney girl, and they form a quartet with
Tyrone Guthrie and Gus McNaughton, one
playing the mouth organ and the other the man-
dolin. For the musical ends of the picture
Charles Laughton plays the tin whistle.
"St. Martin's Lane" included landmarks of
the neighborhood, Leicester Square and Char-
ing Cross Road, and covers an area of half a
mile which the art director has squeezed into
a set barely 250 feet deep. The set has been
built in perspective, and buses which are only
six feet high run up and down Charing Cross
Road.
Noted buskers from London's kerb side ap-
pear in the film ; characters known to the town
boulevardiers, and popular with theatre queues.
They include a paper tearer, a song and dance
troupe and some performing dogs.
The original story was written by Clarence
Dane. Writing the songs and music for this
Mayflower Production is Arthur Johnston,
composer of "Pennies from Heaven" and "The
Natural Thing to Do." Erich Pommer is pro-
ducing, Tim Whelan directing, and Jules Kru-
ger is at the camera.
Teddington Resumes
Teddington Studios of Warners in London
resumed production last week with the first of
the 1938-38 program going before cameras.
The first picture started under the new Films
act is "The Return of Carol Sawyer," starring
Bebe Daniels, with Arthur Woods directing.
This is also the first picture since the appoint-
ment of Jerry Jackson as managing director
and executive producer.
"Lost Lady" Starts
Paul Lukas has been placed under contract
and will appear in a new Alfred Hitchcock
drama "Lost Lady" (previously known as "The
Wheel Spins"), which is in current production
at the Islington Studios of Gainsborough Films.
It is announced that numerous other artists
of front rank calibre will be engaged to play
roles in the new production. Among those re-
cently engaged is Dame May Whitty, veteran
character actress whose performance in "Night
Must Fall" focussed the attention of film com-
panies. It will be her first British _ film, and
she will have the principal role, a spinster.
Maurice Ostrer is in charge of production
and Edward Black is to produce.
Charles Laughton and Vivien Leigh in
a new Pommer -Laughton production
for Mayflower, "St. Martin's Lane."
Gas Masks
Britain's plans to defend her towns and peo-
ple against the menace of enemy air raids col-
loqually known as "A. R. P." (Air Raid Pre-
cautions), will form the background and sub-
ject matter of a Pinebrook Production, the
cooperative concern which works at the Pine-
wood Studios and is headed by Capt. Norton.
The film, however, will not go into produc-
tion until May or June.
A larger budget than usual is contemplated,
THREE KORDA FILMS
ON BROADWAY
Alexander Korda had three films
simultaneously playing at Broadway
first run houses last week. The pic-
tures which are released by United
Artists are "The Divorce of Lady X"
at the Radio City Music Hall, "The
Gaiety Girls" at the Rivoli and "Storm
in a Teacup" at the Carnegie.
Further attention was focused on
Mr. Korda's activities with the return
to New York this week of Merle
Oberon after completing a second
color film for the producer, Robert E.
Sherwood's "Over the Moon." In ad-
dition, Mr. Korda's color film of In-
dia, "Mutiny in the Mountains," had
its premiere in London at the Neiv
Odean theatre on Monday.
and it is said that between £40,000 and £50,000
($250,000) will be spent on production.
Directing the A. R. P. epic will be Maurice
Elvey, British director who was associated with
the Anti Air Craft Corps during the last war.
The story will not be a comedy, but a sugges-
tion that there will be light relief is contained
in the news that Gordon Harker has been en-
gaged for one of the parts.
Pinebrook have just completed "Spot of
Bother" at Pinewood.
Phillpotts Comedy
The rocky fishing coves of Cornwall, the
rolling moorlands of Devon and the high-
hedged lane ways of Southwest England will
form locations and background for the Asso-
ciated British Production of "Yellow Sands,"
based on Eden Phillpott's play of the West
Country.
Shooting started at Elstree on April 4th,
with Herbert Brenon in direction and Claud
Friese Greene at the camera.
Already numerous shots have been taken on
location and subsequent filming will take place
at Elstree.
"Yellow Sands," generally regarded as one
of Eden Phillpotts' best, is a human comedy
of character and in many ways an apt successor
to Herbert Brenon's "Housemaster."
The story tells of a maiden lady with money
and the attitude of her relatives towards her
impending demise. Diana Churchill has the
leading part in the comedy, and will have op-
posite her Robert Newton as the old lady's
nephew with radical ideas. Wilfred Lawson
has the role of a typical English beachcomber,
"Uncle Dick."
Others in the cast include Patrick Barr, Amy
Veness and Drusilla Wills and Muriel John-
ston as two old ladies who might be described
as the equivalent of the pixilated aunts of Mr.
Deeds.
Murder Story
David Macdonald and Emlyn Williams, di-
rector and star respectively of "Dead Men Tell
No Tales," are to make another picture for
the same company, British National. This is
to be "Murder in Suburbia." Once again the
Welsh actor will have a sinister role, as a sub-
urban medico who uses his professional activi-
ties as a screen behind which he commits a
series of murders.
This film will be followed by a new produc-
tion, set in Scotland.
V
Under the title of "Take Off That Hat"
Viking Films are on the floor at Cricklewood
with a production in which are numerous lead-
ing figures of British vaudeville and radio.
These include Scott and Whaley, popular
colored stars of English radio and variety,
Noni, the clown, Fred Duprez, Gypsy Nina,
Inga Anderson and others of repute higher on
this side than on the American side of the
Atlantic. As is the case with many musicals, it
is claimed that this is no hodge-podge of musical
variety, but has a logical story.
A GLORIOUS CAMPAIGN FOR
HELPING THE HELPLESS
collections go for the future support
at the WILL ROGERS MEMORIAL
HOSPITAL, Saranac Lake, N. Y., for
its kindred philanthropies, maintained
for the tubercular of stage and
screen, and for the aid of handicapped
children throughout the country
ON BEHALF OF THE MOTION PICTURE INDUSTRY
WARNER BROS. TAKE PRIDE IN PRESENTING A
TRIBUTE TO WILL ROGERS
AULD LANG SYNE
PAUL MUNI • JAMES CAGNEY
DICK POWELL Cowboy Octette * BENNY
GOODMAN
and his
SWING Band
RUDY VALLEE
DAY AND DATE RELEASE, WEEK BEGINNING APRIL 29th
Mil
WILL ROGERS NATIONAL THEATRE WEEK
/Iajor L. E. Thompson, Chairman
SPONSORED BY THE MOTION PICTURE INDUSTRY FOR THE WILL ROGERS MEMORIAL COMMISSION
TO ALL THEATRES REMITTING AUDIENCE COLLECTIONS • Bookings Accepted at
all Exchanges, Warner Bros., RKO, MGM, PARAMOUNT, 20th Century-Fox, Columbia,
United Artists, Universal, NATIONAL SCREEN SERVICE
42
MOTION PICTURE HERALD
APRIL 16, 1938
TECHNOLOGICAL
The Bluebook Schoo
ANSWER TO QUESTION NO. 107
Conducted by
F. H. RICHARDSON
Question No. 107 was: (A) What type
of electrical powers are required to operate
a sound system? (B) How are they ob-
tained from an ordinary a. c. line? (C)
What two classes of circuit are found in
modern amplifiers f (D) Why do sound re-
producing systems require a mechanical
drive?
The following made acceptable replies :
C. Rau and S. Evans; G. E. Doe; J. R.
Prater; T. F. Bochert; L. Cimikoski; C.
Oldham; M. and J. Devoy; O. H. Schmidt;
C. Champney; G. Thompson; W. E. Limm-
roth; K. and R. Wells; L. H. Kelley; H.
Edwards; G. H. Payne; D. Coates; W.
Schoeneman; G. Burdis; E. Sulpezio; J. J.
Petersen; E. H. Toedte; C. A. Whitlock; L.
Day; R. W. Groton; H. Bunker; C. H.
Lowrie ; D. and W. Porter ; J. Morton ; C
Umphrey ; L. Johnson ; P. and L. Felt ; H.
A. Ames and F. E. Dorp; H. T. Todd and
L. E. Dodson; C. L. Brant; K. Irwin; S.
Hewitt; L. G. Simmons; J. M. Kelner and
A. W. Baxter; G. L. Goss and Son; N. L.
Wooden; L. and F. L. Saylor; M. D.
Mcguire; F. H., S. and P. Dalbey; B. L.
Bunt and W. R. Davis; L. A. Beachwood
and M. F. Robinson; K. L. Brant; A. C
Greene; R. E. Bullard and J. K. Robinson;
R. H. Carter ; L. D. Tomlinson ; H. T. Ran-
dolph; L. F. and G. Brown; A. D. Lonby;
F. M. Brown and R. Davis ; H. T. Watkins
and N. S. Reid; F. W. Brandenburg; S.
L. Maxwell; T. D. Williams; A. Leonard
and G. T. Jones; J. B. Bratenburg; H. T.
Plum and D. A. Shea ; G. T. Vieller ; L. W.
Whitmore; E. Exline; L. G. Dillon and W.
B. Byers ; P. L. Goldstein and M. Samuels ;
B. B. Hornstein and R. R. Jacobs; E. M.
and F. Wentworth; W. V. Henderson and
H. M. Jackson; W. R. Matthews and J. R.
Davidson; L. M. Richardson; R. M. Schni-
der; R. R. Robbins and W. Winkler; L. J.
Rubin; C. A. Whitlock; B. L. Kent; L. R.
Sampson ; T. D. Williams ; M. C. Cordell ;
S. U. Lamont; B. L. Kent; L. B. Daniels;
H. S. Benjamin.
I'm afraid I must say that no answer to
Section A is altogether satisfactory. If you
will examine page 490 of the Bluebook, you
will find what you should have looked at
carefully before answering. It is here quoted
verbatim :
"Exciting lamps : d. c. or a. c, but most
often d. c, usually eight to 12 volts, two to
four amperes. Photoelectric cells : d. c. only,
usually 90 to 135 volts, but only the minute
fraction of one ampere. Microphones : d. c,
if any ; most commonly three to 12 volts ;
less than 0.25 of an ampere. Drive motors :
a. c. where possible, line voltage, usually 110.
Amplifier "A": d. c. sometimes; a. c,
usually one to 10 volts, 0.25 to 12 amperes.
Amplifier "B": d. c. always; up to 1,000
BLUEBOOK SCHOOL
QUESTION NO. 113
(A) In installing a motor-generator
set, just in what manner would you
decide the most efficient size of sup-
ply wires?
(B) How about possibility of future
current consumption?
(C) Just how would you calculate
the voltage drop of the supply cir-
cuit?
(D) Under what condition should
the projectionist demand to know the
performance curve of a generator?
(Note: Remember, this is a Bluebook
school and the answer to all save possibly
some special questions can be found in that
book.)
volts, 0.25 ampere. Amplifier "C" : d. c.
always ; usually less than 50 volts, almost
zero amperage. Speakers : d. c. always, from
seven to 110 volts or higher, seldom more
than five or less than 0.10 ampere. The
above represents the actual, or primary,
requirements of average sound systems."
(B) T. F. Bochert says, "Direct cur-
rent power of various suitable voltages and
current strength is converted from a. c. (ex-
cept where power supply is d. c.) within the
amplifier, though the work of power con-
version is no part of the function of an am-
plifier in so far as has to do with amplifica-
tion. Apparatus necessary for the work is
built inside the amplifier wholly as a matter
of convenience in construction, operation
and the conservation of space. If the appren-
tice will keep this fact in mind he will find
his study and understanding of amplifier
circuits to be very much simplified. He will
avoid any possible confusion between ampli-
fying values and attendant, but wholly sepa-
rate (as to function) apparatus."
"Students" will of course understand this
deals only with the more modern equip-
ments. The older ones had the voltage con-
version element as a separate unit.
(C) E. H. Todte says, "The modern am-
plifier used in theatre work has two distinct
classes of circuit, namely, speech and power
circuits. If one will clearly distinguish be-
tween them, the understanding of amplifier
circuits will be very much simplified, both
in study and in repair work."
W. E. Limmroth says, "Modern ampli-
fiers utilize two classes of circuit, namely,
Classes A and B. Incidentally, some ampli-
fiers have a class known as "A-B," which
consists of a combination of the two. A
large percentage of theatre amplifiers em-
ploy Class A because of the superior type
of sound it supplies. Class B amplifiers sup-
ply a higher current per tube than Class A,
making it possible for a relatively small am-
plifier to supply ample volume for a moder-
ately large theatre, but this may only be
done at some sacrifice in quality."
(D) G. E. Doe replies, "For the simple
reason that without mechanical power there
could be no sound in so far as applies to
motion pictures. How could the film be
moved? How could the disc be rotated?
How — but what's the use. No motion, no
sound."
M. and J. Devoy say, "Not only is a me-
chanical drive necessary, but it must be one
that will attain and maintain a constant,
very precise speed for the reason that if
there be the least variation between speed
at which sound is recorded and reproduced,
then the reproduction will be different in
tone or pitch, and different in visual action
as well. At very low ratio of difference, the
effect may be scarcely noticeable, though
there is a difference. If the difference be
large, the whole effect, both in image and in
sound, may be ruined."
National Poster
Reelects Officers
The National Poster Service Association,
Inc., on Sunday wound up a two-day con-
vention at the Hotel New Yorker, New
York, by reelecting all officers and directors
and setting plans for new advertising dis-
plays and policies for the coming year.
It was tentatively decided to hold next
year's convention in Los Angeles on April
9th.
Officers reelected were : Simon Libros,
president ; Guy C. Packard, vice-president ;
George P. Aaron, secretary and treasurer.
The board of directors includes the officers
and I. Sokoloff, Omaha ; William Bien, Cin-
cinnati ; Joseph R. Powers, Minneapolis ;
John Bylincik, Cincinnati; B. R. Wolf, Los
Angeles; LeRoy Kenfield, Charlotte. The
executive committee, also reelected, includes :
E. R. Behrend, Harry Schlitt and Louis
Weinzimmer, all of New York, Mr. Soko-
loff and Mr. Libros.
Under an agreement made between R.
Hilton, Altec Chicago branch manager, and
L. J. Ludwig, assistant secretary of the
Minnesota Amusement Company, 76 thea-
tres, comprising this company, are to be ser-
viced by Altec.
APRIL 16, 1938
MOTION PICTURE HERALD
43
WHAT THE PICTURE
DID FOR ME
Columbia
AWFUL TRUTH, THE: Irene Dunne, Cary Grant
— Can only say that this picture is all that a thousand
or more exhibitors have said before in this column,
and that is "Great." A laugh from start to finish
and the finish is the cutest you have ever seen on the
screen. Played April 1-2. — L. G. Tewksbury, Opera
House, Stonington, Me. Small town patronage.
CATTLE RAIDERS: Charles Starrett, Iris Mere-
dith— Pretty good western that pleased our weekend
crowd. — Mayme P. Musselman, Princess Theatre, Lin-
coln, Kan. Small town patronage.
COUNSEL FOR CRIME: Otto Kruger, Douglass
Montgomery — Not much but filled out a double bill
OK. Running time, 63 minutes. — A. E. Eliasen, Rialto
Theatre, Paynesville, Minn. Rural and small town
patronage.
HEADIN' EAST Buck Jones, Ruth Coleman— A
western that was different due to the fact that the
cowboys didn't wear big hats and leather pants. Plenty
of action and some good comedy made a picture that
pleased, generally. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
HOLLYWOOD ROUND-UP: Buck Jones, Helen
Twelvetrees — This western had a new twist and the
patrons kinda liked the change. Good show and enough
action to make them like it. — Mayme P. Musselman,
Princess Theatre, Lincoln, Kan. Small town patron-
age.
OLD WYOMING TRAIL, THE: Charles Starrett,
Barbara Weeks — This Charles Starrett is proving to
be our best bet in westerns. He's easy to look at and
a good actor. Columbia is putting some good music
in their westerns and not overdoing it. Keep giving
this Starrett some good stories and you've got some-
thing, Columbia. Played March 11-12.— Milton L. Du
Bose, Majestic Theatre, Cotulla, Texas. Small town
and country patronage.
ONE MAN JUSTICE: Charles Starrett, Barbara
Weeks — A good western that had its full share of rid-
ing, fighting and shooting. Pleased my western fans.
Running time, 58 minutes. — A. E. Eliasen, Rialto
Theatre, Paynesville, Minn. Rural and small town
patronage. »
PAID TO DANCE: Don Terry, Jacqueline Wells—
O. K. on lower half of dual if you haven't anything
better to play. Running time, 56 minutes. Played
March 12.— H. M. Gerber, Roxy Theatre, Hazelton, N.
D. Small town and rural patronage.
PENITENTIARY: Walter Connolly, John Howard,
Jean Parker — A good picture, not a special like Co-
lumbia thought, but an action picture that pleased an
average crowd. Not as good as the other prison pic-
tures of the year, but it will get by and please. —
Mayme P. Musselman, Princess Theatre, Lincoln, Kan.
Small town patronage.
RANGERS STEP IN: Bob Allen, Eleanor Stewart—
My patrons, real western fans, considered this pretty
terrible. Running time, 57 minutes.— A. E. Eliasen,
Rialto Theatre, Paynesville, Minn. Rural and small
town patronage.
SHADOW, THE: Charles Quigley, Rita Hayworth
— Fair mystery story under the big top. — J. Glenn
Caldwell, Princess Theatre, Aurora, Mo. Small town
patronage.
THEODORA GOES WILD: Irene Dunne, Melvyn
Douglas — A last year's picture, but a good one on
the screwball type. Our patrons found lots of fun
in it. Played March 17. — J. Glenn Caldwell, Princess
Theatre, Aurora, Mo. Small town patronage.
TRAPPED BY G-MEN: Jack Holt, Wynne Gibson
— Pleased and held its own on a double bill. My rural
patrons eat up a picture like this. Running time, 63
minutes. — A. E. Eliasen, Rialto Theatre, Paynesville,
Minn. Rural and small town patronage.
First National
HOLLYWOOD HOTEL: Dick Powell, Ted Healy,
Rosemary and Lola Lane, Mabel Todd, Benny Good-
man and His Orchestra — This was about the worst
musical I've ever seen. The songs were nothing to
brag about. Benny Goodman's orchestra sounded like
a lot of pounding on tin pans, and Mabel Todd was
terrible. The only thing that helped this show was
Ted Healy. Too bad for Warners that he is gone. —
N this, the exhibitors' own de-
partment, the theatremen of the
nation serve one another with
information on the box-office per-
formance of product for their mu-
tual benefit. It is a service of the
exhibitor for the exhibitor. Address
all communications to —
What the Picture Did for Me
MOTION PICTURE HERALD
Rockefeller Center, New York
Richard C. Welch, Comique Theatre, Camden, Maine.
General patronage.
MISSING WITNESSES: Dick Purcell, Jean Dale-
Only a fair program picture. Best for dual, if you
double bill. I don't. — Sammie Jackson, Jackson The-
atre, Flomaton, Ala. General patronage.
SUBMARINE D-l: Pat O'Brien, George Brent,
Wayne Morris, Doris Weston — Enjoyable picture with
submarine background. Drew and pleased. — P. G. Es-
tee, Estee Theatre, Parker, S. D. Small town pat-
ronage.
SUBMARINE D-l: Pat O'Brien, George Brent,
Wayne Morris — Very good. If there is such a thing as
special, this sure is one. Entertaining all through.
Running time, 98 minutes. — P. G. Held, New Strand
Theatre, Griswold, Iowa. General patronage.
THEY WON'T FORGET: Claude Rains, Gloria
Dickson — A good picture but a bit too depressing for
the average movie goer. Business only fair. Running
time, 94 minutes. — A. Goldson, Gold Coast Theatre,
Chicago, 111. General patronage.
Gaumont British
DR. SYN: George Arliss, Margaret Lockwood — So
unlike any Arliss picture I have ever played that I
just couldn't believe it until I had seen it. An ac-
tion packed pirate story with Arliss as the leader of
a gang of desperadoes and smugglers, who has taken
on the guise of a peace loving minister. This picture
will hold the suspense of any audience. It not only
surprised me but several of my regular attendants ex-
pressed the same viewpoint. For once the English
have really come thorugh with two exceptionally fine
pictures ("King Solomon's Mines" and "Dr. Syn").
Being more or less critical to foreign made pictures
of any kind, these two productions came as a real
surprise. Here's hoping Gaumont British and the rest
of the foreign companies will make more and better
pictures of this kind.— W. F. McKinney, Cameron
Theatre, Denver, Col.
DR. SYN: George Arliss, Margaret Lockwood — Pic-
ture O K but did not draw. It may have been too
nice outdoors to get them inside. Running time, 78
minutes. Played March 20-21.— A. Goldson, Gold Coast
Theatre, Chicago, 111. General patronage.
KING SOLOMON'S MINES: Sir Cedric Hardwicke,
Roland Young, Paul Robeson, Anna Lee — A top notch
adventure picture with a splendid cast, fast moving
throughout and leading up to a spectacular climax.
You'll have to look a long way to find a star with
the beauty, charm and acting ability of Anna Lee.
She should go a long way in motion pictures. By
playing up the action angle, I was able to do a fine
business during the entire three day run. Once inside,
the theatre goers will find a pleasing and exciting
hour of entertainment.— W. F. McKinney, Cameron
Theatre, Denver, Col. General patronage.
Grand National
WALLABY JIM OF THE ISLANDS: George Hou-
ston, Ruth Coleman— We hope Mr. Irving Cohen reads
this report, as we want to thank him for such a fine
program picture that built itself up to capacity busi-
ness the second night and got a big hand from a most
appreciative crowd. More power to Grand National if
they are all like it. Thank you for this one. — Harland
Rankin, Plaza Theatre, Tilbury, Ontario, Canada. Gen-
eral patronage.
Metro-Goldwyn-Mayer
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce — Here's what the small town audiences
want. A good story with plenty of action and some
comedy. Biggest business so far this year. Played
March 11.— B. Hollenbeck, Rose Theatre, Sumas, Wash.
Small town patronage.
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce — A dandy for our town; Just the kind of
picture we like to see Beery in. Business good in
comparison to recent Sunday business. Running time,
89 minutes. Played March 6-8. — K. A. Spears, Roxy
Theatre, Winlock, Wash. Small town patronage.
BAD MAN OF BRIMSTONE: Wallace Beeery, Vir-
ginia Bruce — We played this- on our best days and did
a very nice business. The locatkm as filmed was
beautiful and the tinting made the scenery stand out
in all its glory. Buy it right, if you can, play it and
you'll satisfy a lot of people who won't ordinarily like
the outdoor and action type of picture. — Mayme P.
Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
BEG, BORROW OR STEAL: Frank Morgan, Flor-
ence Rice, John Beal — Excellent comedy. Play it by
all means. — B. Hollenbeck, Rose Theatre, Sumas,
Wash. Small town patronage.
CONQUEST: Greta Garbo, Charles Boyer— Did not
draw them in. Pleased the women but a bitter pill
for the men who came along. Running time, 111 min-
utes. Played March 29-30.— A. Goldson, Gold Coast
Theatre, Chicago, 111. General patronage.
EVERYBODY SING: Judy Garland, Allan Jones-
Pleased the majority of my patrons. Miss Garland's
appearance in the Twin Cities at the same time we
ran this gave us a swell boost, thanks to all the pub-
licity given her. Business was good. My patrons en-
joyed a nice little picture and my thanks to Miss Judy
Garland. Welcome back to Minnesota. Running time,
90 minutes. — A. E. Eliasen, Rialto Theatre, Paynes-
ville, Minn. Rural and small town patronage.
EVERYBODY SING: Allan Jones, Judy Garland,
Fanny Brice — Very good entertainment. Judy has
some nice numbers, Allan Jones very good and Fanny
Brice adds plenty of fun. A very pleasing show.
Played March 13-14.— J. Glenn Caldwell, Princess
Theatre, Aurora, Mo. Small town patronage.
EVERYBODY SING: Allan Jones, Judy Garland,
Fanny Brice — A good picture that drew average busi-
ness and pleased. Not a special in any sense of the
word, but not a program picture. Worth a playdate
and on your best time, and will satisfy. Some good
comedy and singing and some big ensembles, but
they're a thing of the past and have been done so
many times that patrons are tiring of them. Running
time, 80 minutes. Played April 3-5.— Mayme P. Mus-
selman, Princess Theatre, Lincoln, Kan. Small town
patronage.
FIREFLY, THE: Jeanette MacDonald, Allan Jones,
Warren William — From reports in "What the Picture
Did for Me," believed that this would be just average
entertainment and although I am inclined to agree that
the picture is entirely too long, yet it went over here
with a "bang." Friml's operetta has lost none of its
beauty in its transposition to the screen and Jeanette
brings alive again the tuneful songs of long ago. She
has always been a favorite here and always will be.
I cannot say too much for her interpretation of her
role as "The Firefly"; it was one grand performance.
Allan Jones assisted capably but I think was miscast.
There is no doubt that he is a good singer, but his
histrionic ability is yet to be tested. I do not hesi-
tate to recommend this feature, for whatever weak-
nesses it may have are overcome by the musical score
and the singing. Running time, 138 minutes. Played
April 2. — J. A. Reynolds, Director of Recreation, New
Jersey State Prison, Trenton, N. J. Prison patronage.
LOVE IS A HEADACHE: Franchot Tone, Gladys
George, Ted Healy, Mickey Rooney — A swell little
comedy with the picture stealers de luxe, Healy and
Rooney, stealing all the honors. The title ruined
what business there was, as the patrons were afraid
of it. Running time, 73 minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
LOVE IS A HEADACHE: Gladys George, Franchot
Tone, Mickey Rooney, Virginia Weidler — Pleasing
show, but not big enough for the cast. Has quite a
few laughs. Good for the whole family. Played March
27-28. — J. Glenn Caldwell, Princess Theatre, Aurora,
Mo. Small town patronage.
(Reports continued on follozvinq papc)
44
MOTION PICTURE HERALD
APRIL 16, 1938
MANNEQUIN: Joan Crawford, Spencer Tracy— We
did all right with this picture but it is the first Craw-
ford that was worth a playdate for a long, long time.
It looks like Leo will have to dig up another one to
roar about because poor Joan is on the down grade.
In fact, she never was much of a draw in this town,
but with the right support in this picture she wasn't
noticed so much and they seemed to be satisfied. Just
worth program prices. — Mayme P. Musselman, Prin-
cess Theatre, Lincoln, Kan. Small town patronage.
MAN-PROOF: Myrna Loy, Franchot Tone— Without
a doubt this will flop in any small town. A good
story that was cut to pieces on the screen and so lost
its flavor. Pulled after second day. No draw nor
did it please. Running time, 74 minutes. — A. E. Elias-
en, Paynesville, Minn. Rural and small town pat-
ronage.
MAN-PROOF: Myrna Loy, Franchot Tone, Rosa-
lind Russell — A very fine example of what the small
town audiences do not want. Mostly dialogue between
two girls and the man they both want. Had a very
slim attendance on this. Played March 18. — B. Hol-
lenbeck, Rose Theatre, Sumas, Wash. Small town
patronage.
PARADISE FOR THREE: Frank Morgan, Robert
Young — This is as good a picture as you could give
to the most critical audience. It will please, as it
pleased mine. I don't know why we haven't heard
more about this feature. My patrons considered this
far superior to "Nothing Sacred," "True Confession,"
and it was, too, as far as entertainment value, went.
Running time, 75 minutes.— A. E. Eilasen, Rialto The-
atre, Paynesville, Minn. Rural and small town pat-
ronage.
PARADISE FOR THREE: Robert Young, Florence
Rice, Frank Morgan — It's got a lot of good comedy
and the location made a scenic background that was
beautiful to see. Morgan can be funny and he had a
lot of help. Business was average and the picture
satisfied, so the run was a success in a small way.
Nothing seems to draw any more, and if we break
even, that's something. — Mayme P. Musselman, Prin-
cess Theatre, Lincoln, Kan. Small town patronage.
ROSALIE: Nelson Eddy, Eleanor Powell, Frank
Morgan, Ray Bolger — The producers of this picture are
still, apparently, laboring under the delusion that the
more chorus girls and extras appear on the screen,
the better the picture. If such were the case, "Rosa-
lie" would be a world beater as the settings are all
cluttered with extra people. We did just average
business on this one and none of the cash customers
displayed any particular enthusiasm. The comedy
work of Frank Morgan and several others is the
only thing that saved this from being an exceedingly
boresome flop. Played March 6. — B. Hollenbeck, Rose
Theatre, Sumas, Wash. Small town patronage.
ROSALIE: Nelson Eddy, Eleanor Powell, Frank
Morgan, Ray Bolger — Good show, but these big, super
musicals don't draw like they once did and, person-
ally, I would like to see Metro spend their money pn
other pictures and forget these. They're too long and
these big ensembles are things of the past because
they've been done so many times that people are tired
of looking at them. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
WOMEN MEN MARRY, THE: George Murphy,
Josephine Hutchinson — Good program picture that will
do all right on Bargain Night or as one -half of your
double bill. — Mayme P. Musselman, Princess Theatre,
Lincoln, Kan. Small town patronage.
YOU'RE ONLY YOUNG ONCE: Lewis Stone, Ce-
cilia Parker, Mickey Rooney — Judge Hardy and his
family will entertain all other families that see this
show. Very good family picture. Played March 15. —
J. Glenn Caldwell, Princess Theatre, Aurora, Mo.
Small town patronage.
YOU'RE ONLY YOUNG ONCE: Lewis Stone, Ce-
cilia Parker, Mickey Rooney — Very fine. Right down
to earth entertainment, and appreciated by everyone.
Glad to have more like this. Running time, 72 min-
utes. Played March 22-23.— M. W. Mattecheck, Lark
Theatre, McMinnville, Ore. Local patronage.
YOU'RE ONLY YOUNG ONCE: Lewis Stone, Ce-
cilia Parker, Mickey Rooney — Dandy comedy feature
that pleased everyone. However, it didn't do very
good at the box office. Played March 15. — B. Hollen-
beck, Rose Theatre, Sumas, Wash. Small town pat-
ronage.
YOU'RE ONLY YOUNG ONCE: Mickey Rooney,
Lewis Stone — Mickey Rooney has become such a favor-
ite around town that his name on the marquee is
about all that is necessary. Picture well liked; busi-
ness good. Running time, 78 minutes. Played April
3-4— A. Goldson. Gold Coast Theatre, Chicago, 111.
General patronage.
Monogram
BOY OF THE STREETS: Jackie Cooper, Maureen
O'Connor — I guess, perhaps, it has been a couple of
years since I have sent in a report to this department
but I could not resist telling other exhibitors that this
picture really has entertainment and it did not come
from one of the big majors either. Had many favorable
comments from our patrons. It really is a 100 per
cent family picture, a picture that you can boost to the
limit and when it is all over your customers will go
home satisfied. Looks like Monogram has got a good
bet in this Cooper boy. — M. F. Bodwell, New Para-
mount Theatre, Wyoming, 111. Small town patronage.
A "COLYUM" READER
ISSUES CHALLENGE
"May I add best wishes for your
continued success. I hope 'to read
many more of your "Colyums" in the
Herald as I have for many years
past.
"I note you mention being in many
towns, in different states, all called
Battle Creek, which prompts me to
say that you will probably not re-
ceive a letter from any other 'Skow-
hegan', as there is only one, and this
is it. Maybe there's a reason."
Carl Beals, Strand Theatre,
Skowhegan, Maine.
HOOSIER SCHOOLBOY, THE: Mickey Rooney,
Anne Nagel — Must Monogram always ruin a good
picture with poor recording and lighting? Business
below average. Running time, 62 minutes. Played
March 27-30.— Walter Currell, Gem Theatre, Logan,
Utah. General patronage.
PARADISE ISLE: Movita, Warren Hull— A nice lit-
tle picture which did very well at the box office. The
recording is the downfall of the picture. It was the
pooorest recording of any picture I have played in a
long time. Monogram is doing very well, but if they
don't watch the recording and lighting, they'll lose
their customers very fast. Running time, 73 minutes.
Played March 20-23— Walter Currell, Gem Theatre,
Logan, Utah. General patronage.
Paramount
ARTISTS AND MODELS: Jack Benny, Ida Lu-
pino, Ben Blue, Judy Canova — I had heard that this
show was pretty rough, but had no idea until I saw
it just how vulgar the dance by Martha Raye was.
I am thankful this was booked on a one day change
as my patrons were very much disgusted and could
not remember the good parts of the picture. Played
March 24.— Mary E. Lind, Ute Theatre, Rifle, Col.
Small town and rural patronage.
ARTISTS AND MODELS: Jack Benny, Ida Lupino,
Ben Blue, Judy Canova — Not a good picture. The
show was over at the end of the first hour and then
they tried to tack on another thirty minutes. Busi-
ness fair first night and almost nothing last two nights.
Pleased 50 per cent. Running time, 98 minutes. — K. A.
Spears, Roxy Theatre, Winlock, Wash. Small town
patronage.
BIG BROADCAST OF 1938, THE: W. C. Fields,
Martha Raye, Shirley Ross, Kirsten Flagstad — Para-
mount again scores with us on a small town natural.
Raye and Fields were tops. Thank goodness they put
Ross back in again. She is a mouthful of sweetness
and song and we appreciate her again. When the pic-
ture got to us, Flagstad had been relegated to the
cutting room floor. Too bad after they had shown
her in the trailer not to give her to the audience. I
have seen several comments on this picture that were
not so hot but when my audience goes outlaughing
and telling you that it's a good picture that is all I
ask for. Played against "Snow White and the Seven
Dwarfs" and held up fine. Running time, 92 minutes.
—A. J. Inks, Cyrstal Theatre, Ligonier, Ind. Small
town patronage.
BIG BROADCAST OF 1938, THE: W. C. Fields,
Martha Raye, Dorothy Lamour, Bob Hope — The best
entertainment this year by far. It equals any "Broad-
cast" in recent years, and as far as I am concerned
would say it is the best of anything in years. It
never has a let-down; just one big effort to please after
another, and do they do it. Played this against "The
Hurricane" to better than average business. — W. H.
Brenner, Cozy Theatre, Winchester, Ind. General pat-
ronage.
BORDERLAND: William Boyd, Jimmy Ellison-
Very fine western. My second "Cassidy." Business
fair. So far "Cassidy" is no drawing card here. —
Sammie Jackson, Jackson Theatre, Flomaton, Ala.
General patronage.
BUCCANEER, THE: Fredric March, Franciska
Gaal, Akim Tamiroff — Hats off to DeMilie. Another
natural for small towns. The direction, cast and act-
ing can only be spoken of in superlatives. This pic-
ture has everything that a small town situation could
ask for. Good for any day of the week. Miss Gaal
has received more favorable comment than any actress
we have ever shown, especially in her American debut.
Take a tip from "Main Street" in Hollywood, Mr.
Zukor and Mr. DeMilie, and sign her on a long term
contract. She is a sensation. Running time, 126 min-
utes.— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small
town patronage.
BUCCANEER. THE: Fredric March, Akim Tamir-
off, Franciska Gaal, Margot Grahame — This picture
is as good as you will get from any producer now or
at any future time. The foreign accent hurts because
it is so hard to understand, but this picture has a cast,
story, direction and locale. It didn't break any re-
cords, but did a satisfactory business and we are sure
it satisfied most of the patrons who saw it. — Mayme
P. Mussellman, Princess Theatre, Lincoln, Kan. Small
town patronage.
BULLDOG DRUMMOND COMES BACK: John
Barrymore, John Howard, Louise Campbell — You can
miss this one and never know it. They might be good
but we don't think so. Plenty of action pictures that
will get by better and for less money. Forget it if
you can. — Mayme P. Musselman, Princess Theatre,
Lincoln, Kan. Small town patronage.
BULLDOG DRUMMOND'S PERIL: John Barry-
more, Louise Campbell — Good program picture. Doubled
with "Texas Trail" made business good. — P. G. Estee,
Estee Theatre, Parker, S. D. Small town patronage.
DANGEROUS TO KNOW: Anna May Wong, Akim
Tamiroff, Gail Patrick — Our patrons called this a good
program picture of city politics. — P. G. Estee, Estee
Theatre, Parker, S. D. Small town patronage.
DAUGHTER OF SHANGHAI: Anna May Wong—
Not much to it, but will pass as the lower bracket
of a double bill. Made like sausage, and is about the
same. Running time, 62 minutes. Played March 25-
26.— M. W. Mattecheck, Lark Theatre, McMinnville,
Ore. Local patronage.
EBB TIDE: Oscar Homolka, Frances Farmer, Ray
Milland — Paramount really slipped on this one. The
color, as usual, was beautiful, but I could not see much
in the story. Our high school senior class sponsored
this and, in spite of their efforts, it did very little
business. It could have been three times as good if
only there had been a little romance in it. There was
only one love scene and there were perfect settings
for a dozen. Played March 27-29. — Lester H. Smith,
Liberty Theatre, Quinton, Okla. Small town patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe — Let us hope this is the last of West. A flop.
People don't care to see West, and they tell you by
staying away. I want no more of them. Running
time, 80 minutes. Played March 25-26.— M. W. Mat-
techeck, Lark Theatre, McMinnville, Ore. Local pat-
ronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe — We played this on our best nights; don't do it.
Not quite as weak as reported, but pretty near. Didn't
do much business on it and was glad of it. Pass it
if you can; you can set better pictures than this one
and you'll never miss it. Won't get you a dime over
expenses and you're lucky if you break even. — Mayme
P. Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
FORLORN RIVER: Larry "Buster" Crabbe, June
Martel — The Zane Grey westerns always do a fair
business and are well liked by the western fans. "Bus-
ter" Crabbe is good for any kind of action story.
Played March 11-12.— Lester H. Smith, Liberty The-
atre, Quinton, Okla. Small town patronage.
HOPALONG RIDES AGAIN: William Boyd, George
Hayes — These westerns are on a par with any that we
run and \hey do draw extra business. It seems that
they spend some extra money making them, they are
well photographed and the cast are not amateurs. Run
them and you won't be sorry. They're about all Para-
mount's got this year as a redeeming feature. — Mayme
P. Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
NIGHT CLUB SCANDAL: John Barrymore, Lynne
Overman — Good program picture. Running time, 70
minutes.— P. G. Held, New Strand Theatre, Griswold,
Iowa. General patronage.
PARTNERS IN CRIME: Lynne Overman, Roscoe
Karns — Only fair program picture. Running time. 60
minutes.— P. G. Held, New Strand Theatre, Griswold,
Iowa. General patronage.
RUGGLES OF RED GAP: Charles Laughton, Mary
Boland, Charlie Ruggles — Maybe it's old enough to be
full of moth holes, but it is still a lot better than
some of the present day punks that are forced down
our throats. Plenty of fun bordering on the slapstick,
but a pleasing concoction that we are glad to have
shown our patrons. Print I had was in good shape
out of Kansas City. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
RUSTLER'S VALLEY: William Boyd— Bill Boyd is
an old actor who really knows his stuff. This series .
of westerns rates just about number one on our list.
The acting and also the stories are better than in the
ordinary western. Played March 18-19. — Lester H.
Smith, Liberty Theatre, Quinton, Okla. Small town
patronage.
SCANDAL STREET: Louise Campbell, Lew Ayres
—Gossip in the small town is the theme of this one,
and, being well made and well acted, the picture
pleased. Played March 30-31— P. G. Estee, Estee
Theatre, Parker, S. D. Small town patronage.
SOPHIE LANG GOES WEST: Gertrude Michael,
Larry "Buster" Crabbe — I'm glad she's gone and I
hope she had a nice trip. We didn't and if you can
pass this picture, you'll save yourself some dough. —
Mayme P. Musselman. Princess Theatre, Lincoln, Kan.
Small town patronage.
TEXAS TRAIL: William Boyd, George Hayes,
Judith Allen — The Hopalongs always please. This
APRIL 16, 1938
MOTION PICTURE HERALD
45
doubled with "Bulldog Drummond's Peril" did well. —
P. G. Estee, Estee Theatre, Parker, S. D. Small town
patronage.
TEXAS TRAIL: William Boyd, George Hayes— Just
another western. And rather slow moving at that.
Got the usual western audience. — B. Hollenbeck, Rose
Theatre, Sumas, Wash. Small town patronage.
THIS WAY PLEASE: Charles "Buddy" Rogers,
Betty Grable — A swell little musical comedy that
seemed to please. "Buddy" Rogers can still act and
this picture was really built to suit him. The radio
stars did their part. Betty Grable is a favorite with
the young people. Played March 6-8. — Lester H. Smith,
Liberty Theatre, Quinton, Okla. Small town patron-
age.
THRILL OF A LIFETIME: The Yacht Club Boys,
Ben Blue, Eleanore Whitney, Johnny Downs — Not
strong enough to stand alone. If there were any thrills
in this picture, I failed to see them, and there wasn't
much of anything else, either. Running time, 76 min-
utes. Played March 19-20. — H. M. Gerber, Roxy The-
atre, Hazelton, N. D. Small town and rural patron-
age.
THRILL OF A LIFETIME: The Yacht Club Boys,
Judy Canova, Ben Blue, Betty Grable — Good average
program picture that did just average business. Played
March 20. — B. Hollenbeck, Rose Theatre, Sumas,
Wash. Small town patronage.
THUNDER TRAIL: Gilbert Roland, Marsha Hunt—
Another western and that's overrating it. — Mayme P.
Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
TRAIL OF THE LONESOME PINE, THE: Sylvia
Sidney, Fred MacMurray, Henry Fonda — Here is a
box office natural. We played this picture three days
to outstanding business. After it had a first and sec-
ond-run, we played it third-run. Our advice is that
any theatre can return it for the second-run and do a
great business. It is one of those pictures that will
get box office results. Running time, 99 minutes.
Played March 8-10. — Homer Theatre, Hibbing, Minn.
General patronage.
WELLS FARGO: Joel McCrea, Bob Burns, Frances
Dee — This picture is there and over and it did busi-
ness. Not only that, but it satisfied, and if we had
more of these we would be sitting pretty instead of
trying to pay expenses. About the only redeeming
feature on the Paramount contract but it is a small
town picture and we only wish we had more of them. —
Mayme P. Musselman, Princess Theatre, Lincoln, Kan.
Small town patronage.
WELLS FARGO: Joel McCrea, Bob Burns, Frances
Dee — Wonderful production. Cannot fail to please.
If possible, tie up with schools, and teachers will
thank you. Played March 28-29.— L. G. Tewksbury,
Opera House, Stonington, Me. Small town patronage.
Republic
LADY BEHAVE: Sally Eilers, Neil Hamilton— A
light comedy that filled the upper end of a dual bill
nicely. This we doubled with "The Old Barn Dance"
and it was this one which brought out the Autry fans.
Running time, 68 minutes. Played April 2. — R. V.
Rule, Gym Theatre, Beaverton, Mich. Small town
and country patronage.
OLD BARN DANCE, THE: Gene Autry, Smiley
Burnette — Whenever we have an Autry -Burnette pic-
ture coming, we always dig up the SRO sign before
the shows starts and then put it away until we get
another. "The Old Barn Dance" was no exception,
which brought us the largest gross since August, 1936,
at which time we played "Oh, Susannah." And this
in the face of a bad spring snow storm. Had the
weather been nice, we might have broken all records
because we had to turn many away. More power to
you, Autry, you certainly have a host of unknown
friends in this section. Running time, 60 minutes.
Played April 2. — R. V. Rule, Gym Theatre, Beaver-
ton, Mich. Small town and country patronage.
PARADISE EXPRESS: Grant Withers, Dorothy
Appleby — A very poor picture which is valueless with-
out a companion picture to hold it up. Running time,
62 minutes. Played March 20-23— Walter Currell,
Gem Theatre, Logan, Utah. General patronage.
THREE MESQUITEERS, THE: Robert Livingston,
Ray Corrigan, Syd Say lor — A picture that brings the
kids in on the Saturday matinee. Not an extra good
picture, but holds its own on a double bill. Running
time, 61 minutes. Played February 10-12. — Walter
Currell, Gem Theatre, Logan, Utah. General patron-
age.
RKO Radio
BRINGING UP BABY: Katharine Hepburn, Cary
Grant, Charlie Ruggles — One of the best comedies we
have ever played and as clean as a hound's tooth. It
is a gloom chaser. My patrons voted it the funniest
show they had ever seen. I offered refunds to those
who did not get a laugh, but no one wanted their
money back. Had several repeats on Monday night.
Played March 13-14. — Mary E. Lind, Ute Theatre,
Rifle, Col. Small town and rural patronage.
DANGER PATROL: John Beal, Eally Eilers— No
draw but pleased those who came. Not much to this.
Running time, 60 minutes. — A. E. Eliasen, Rialto The-
atre, Paynesville, Minn. Rural and small town pat-
ronage.
MAKE A WISH: Bobby Breen— Bobby Breen's
poorest to date. Although a good following has been
built up here for Bobby Breen, it didn't go over like
his others. Business below average. Running time,
77 minutes. Played February 20-23— Walter Cur-
rell, Gem Theatre, Logan, Utah. General patronage.
RADIO CITY REVELS: Bob Burns, Jack Oakie,
Kenny Baker, Ann Miller — Well made, enjoyable musi-
cal comedy drama that pleased, but did not draw,
due only to fact that we are obliged to play musical
after musical and then feed them one and two-reel
musical shorts as well. Played March 27-28. — P. G.
Estee, Estee Theatre, Parker, S. D. Small town
patronage.
RIDING ON AIR: Joe E. Brown, Florence Rice—
A very good picture but failed miserably at the box
office. Drew the children fairly well, but the adults
seem to shun Joe. Running time, 71 minutes. Played
March 13-16.— Walter Currell, Gem Theatre, Logan,
Utah. General patronage.
STAGE DOOR: Katharine Hepburn, Ginger Rogers,
Andrea Leeds, Adolphe Menjou — This is supposed to
be a special, but I am telling the world that this did
the lowest gross for me in thirteen years. I will
recommend same for midnight show. — Jack De Marce,
De Marce Amusement Co., Benson, Minn. General
patronage.
THERE GOES MY GIRL: Ann Sothern, Gene Ray-
mond— Gene Raymond is well liked here, but this pic-
ture can only be given top billing on a double bill.
Please, RKO, won't you please put Gene Raymond
in an "A" picture? He has talent and a great deal
of people like him, so give him the chance he deserves.
Running time, 74 minutes. Played March 27-30.—
Walter Currell, Gem Theatre, Logan, Utah. General
patronage.
WISE GIRL: Miriam Hopkins, Ray Milland— O. K.
little program picture. Played March 19. — J. Glenn
Caldwell, Princess Theatre, Aurora, Mo. Small town
patronage.
Twentieth Century - Fox
BARONESS AND THE BUTLER, THE: William
Powell, Annabella — Did not appeal to the lower class
of people. William Powell always good. Annabella
should improve her English. Business fair. Running
time, 80 minutes. Played March 23-24. — Joe Wright,
Cedar Theatre, Cedartown, Ga. Small town patronage.
CHARLIE CHAN AT MONTE CARLO: Warner
Oland, Keye Luke — A fair "Chan" picture. Hardly
up to standard of previous "Chan" pictures. Running
time, 71 minutes. Played March 9-10. — K. A. Spears,
Roxy Theatre, Winlock, Wash. Small town patronage.
CHECKERS: Jane Withers, Stuart Erwin, Una
Merkel — Very good. We ordinarily run double features
here on Saturdays but single featured this with
"Charlie McCarthy," Donald Duck and "S.O.S. Coast
Guard," episode two. It was very well liked. — Richard
C. Welch, Comique Theatre, Camden, Maine. General
patronage.
CHECKERS: Jane Withers, Stuart Erwin— Here
is just as good entertainment as anyone could wish.
Business the best in midweek for months and that is
something here with our factory closed. — Harland Ran-
kin, Plaza Theatre, Tilbury, Ontario, Canada. Gen-
eral patronage.
CITY GIRL: Phyllis Brooks, Ricardo Cortez— An
excellent program picture. Pleased almost everyone.
Played on Bargain Night. Running time, 60 minutes.
Played March 23-24.— K. A. Spears, Roxy Theatre,
Winlock, Wash. Small town patronage.
HAPPY LANDING: Sonja Henie, Don Ameche,
Ethel Merman, Cesar Romero — Plenty good, and with
Don Ameche and Cesar Romero to help her out, this
went over in a big way. This young lady can skate
and how she can skate, so people like to see her strut
her stuff, and then she can do a right nice job of
acting. Worth a date on your best days and will do
plenty of business. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
LOVE AND HISSES: Walter Winchell, Ben Ber-
nie, Simone Simon — The only thing I'm glad about is
that they can't put you in jail for what you think.
Winchell can dish out the dirt, but as an actor or
drawing card, he is just a columnist, and Benny can
smoke his cigar on the stage as far as I am concerned.
It just didn't click, and if Fox hadn't reallocated it,
we would have lost plenty on it. — Mayme P. Mussel-
man, Princess Theatre, Lincoln, Kah. Small town
patronage.
LOVE AND HISSES: Walter Winchell, Ben Ber-
nie — Personally would say very ordinary. My patrons
did not care for it. Missed fire badly. Not near their
former offering. Simone should learn the English
language before she attempts to make another pic-
ture. She has nothing on the ball. A lot of girls in
Hollywood could do better. Get wise to this, Zanuck.
Running time, 84 minutes. Played March 27-29. — M.
W. Mattecheck, Lark Theatre, McMinnville, Ore. Local
patronage.
LOVE ON A BUDGET: Jed Prouty, Shirley Deane,
Spring Byington — Played with Walt Disney's Academy
Award Revue. Made a nice show for the whole fam-
ily. On a par with the other Jones Family pictures.
Played March 20-21.— J. Glenn Caldwell, Princess The-
atre, Aurora, Mo. Small town patronage.
REBECCA OF SUNNYBROOK FARM: Shirley
Temple, Randolph Scott, Gloria Stuart — Best picture
Shirley Temple has ever made. Not a slow scene in
the picture. Business fair. Suggest that anyone play
it. Running time, 81 minutes. Played March 30-31. —
Joe Wright, Cedar Theatre, Cedartown, Ga. Small
town patronage.
WILD BRIAN KENT: Ralph Bellamy, Mae Clarke
—Kept putting this one off (as I did all the 1936-37
Fox westerns). Played it on Bargain Night. Fair
semi -western picture. Not bad. I read last fall that
Fox had signed Tom Mix. What happened to him?
— Sammie Jackson, Jackson Theatre, Flomaton, Ala.
General patronage.
United Artists
BELOVED ENEMY: Merle Oberon, Brian Aherne
— Samuel Goldwyn sure let us down on this one. There
is absolutely no entertainment in this one. We had
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MOTION PICTURE HERALD
APRIL 16, 1938
some walkouts and the rest stayed and complained
afterwards. This picture may be better in big cities.
Merle Oberon and Brian Aherne did swell considering
the plot they had to follow. Shows like this are hard
on good stars. Played March 25-27.— Ruff Bros.,
Mainstreet Theatre, Logan, Kan. General patronage.
DEAD END: Sylvia Sidney, Joel McCrea— Good
program picture. No special about this. The rental
too high. This lost money. Running time, 93 minutes.
—P. G. Held, New Strand Theatre, Griswold, Iowa.
General patronage.
ELEPHANT BOY: Sabu— Wish to express that this
picture has broken the house records, for a two days
showing, in the history of the theatre. We tied up
with the schools here and they had advance ticket
sale and plugged this picture by giving all necessary
advertising possibilities. This picture pleased_ both
adults and children. Our advice to any exhibitor is
to do the same thing as we have done and you will be
happy. Running time, 1-2— Homer Theatre, Hibbing,
Minn. General patronage.
HURRICANE, THE: Dorothy Lamour, Jon Hall-
Wonderful production. Splendid performance by La-
mour and Hall. Appealed to everyone. Business fair.
Running time, 110 minutes. Played March 28-29.—
Joe Wright, Cedar Theatre, Cedartown, Ga. Small
town patronage.
HURRICANE, THE: Dorothy Lamour, Jon Hall,
Mary Astor — Don't know what drew the folks; have
had better shows that did not draw half the business
this did; but it will draw and please. The hurricane
scenes very good. Played March 24-25. — J. Glenn
Caldwell, Princess Theatre, Aurora, Mo. Small town
patronage.
HURRICANE, THE: Dorothy Lamour, Jon Hall,
Mary Astor — This picture seems to have had plenty
of advance publicity because we had people come
to see it who have not been in theatre for a long time.
Everybody pleased, including the box office. During
the hurricane scenes, you almost seem to live right
through the scenes yourself. Played March 31-April
1.— L. G. Tewksbury, Opera House, Stonington, Me.
Small town patronage.
I MET MY LOVE AGAIN: Joan Bennett, Henry
Fonda— Terrible. The only person I know of who
liked this was the cashier. Played on Money Night.—
Richard C. Welch, Comique Theatre, Camden, Maine.
General patronage.
KNIGHT WITHOUT ARMOUR: Marlene Dietrich,
Robert Donat — Fine picture in spite of accents and
British direction. Pleased all who came and most of
them came because there is nothing else to do here.
One of the few foreign products worth mention. Play-
ed March 29.— James I, Denham, Rex Theatre, Port
Lavaca, Tex. Small town patronage.
LOVE FROM A STRANGER: Ann Harding, Basil
Rathbone — Does not appeal to anyone, not even the
employees. Most brilliant performance by Rathbone.
Business terrible. Running time, 95 minutes. Played
April 11.— Joe Wright, Cedar Theatre, Cedartown, Ga.
Small town patronage.
NOTHING SACRED: Carole Lombard, Fredric
March — One of the best audience pictures of the year.
Excellent cast, excellent story and excellent produc-
tion. Our audience in an uproar most of the time.
Color very fine.— C. L. Niles, Niles Theatre, Anamosa,
Iowa. General patronage.
STELLA DALLAS: Barbara Stanwyck, John Boles,
Anne Shirley— Very good picture of this type, which
held up well for two days. Played March 27-28.—
Richard C. Welch, Comique Theatre, Camden, Maine.
General patronage.
STELLA DALLAS: Barbara Stanwyck, John Boles
—We had a number of patrons ask for this picture,
so went and bought it for them. They didn't show
up and we hardly paid expenses. It's a good picture
and worth a date, but hardly worth the price we paid
to run, after all of the surrounding towns had reaped
a harvest. If you can buy it right, it should make a
little money.— Mayme P. Musselman, Princess Theatre.
Lincoln, Kan. Small town patronage.
TROOP SHIP: Leslie Banks— An English made
picture that fails to please. Used this on a low ad-
mission and still had plenty of squawks.— M. F. Bod-
well, New Paramount Theatre, Wyoming, 111. Small
town patronage.
WALTER WANGER'S VOGUES OF 1938: Joan
Bennett, Warner Baxter— This is no doubt the most
beautiful picture made. A swell picture for the ladies,
but the men did not care for it.— P. G. Held, New
Strand Theatre, Griswold, Iowa. General patronage.
WALTER WANGER'S VOGUES OF 1938: Joan
Bennett, Warner Baxter— This hardly seemed like the
same Joan Bennett that was in "I Met My Love
Again." She was so much nicer. Color added a lot
to the fashions in this picture. Give this best play
dates. Played March 30-31.— Richard C. Welch,
Comique Theatre, Camden, Maine. General patronage.
Universal
BOSS OF LONELY VALLEY: Buck Jones— Buck
Jones is one cowboy who has held his following and
I never did hear him sing a note. I hope he never
does and just keeps on making westerns as good as he
has in the past.— Mavme P. Musselman, Princeton
Theatre, Lincoln, Kan. Small town patronage.
FIVE MORE REPORT
FOR FIRST TIME
In this week's "What the Picture
Did for Me" department appear re-
ports of five showmen who never be-
fore have contributed comment. The
five are:
Jack DeMarce, DeMarce Amusement
Co., Benson, Minn.
James I. Denham, Rex Theatre, Port
Lavaca, Texas
Homer Theatre, Hibbing, Minn.
W. F. McKinney, Cameron Theatre,
Denver, Col.
Richard C. Welch, Comique Theatre,
Camden, Maine.
Returning to the corps of active
reporters after two years' absence is
M. Bodwell of the New Paramount
Theatre at Wyoming, 111.
COURAGE OF THE WEST: Bob Baker, Lois Jan-
uary— Pretty good western. Only fair at the box of-
fice. Running time, 57 minutes.— P. G. Held, New
Strand Theatre, Griswold, Iowa. General patronage.
COURAGE OF THE WEST: Bob Baker, Lois Jan-
uary— This new star seemed to get over with the big
hat boys and they liked his singing. The picture has
action and comedy mixed together so that it pleased
our action lovers on Saturday night. — Mayme P. Mus-
selman, Princess Theatre, Lincoln, Kan. Small town
patronage.
GIRL WITH IDEAS, A: Wendy Barrie, Walter
Pidgeon — An average programer which should be
double featured. An almost impossible newspaper
story which brought several laughs and seemed to
please. Running time, 66 minutes. Played March 26. —
R. V. Rule, Gym Theatre, Beaverton, Mich. Small
town and country patronage.
IDOL OF THE CROWDS: John Wayne— One of
those that was shot during lunch hour. Probably O. K.
for a double bill. We don't run doubles, but will have
to if the producers keep making so many of this sort.
Played March 26.— J. Glenn Caldwell, Princess Theatre,
Aurora, Mo. Small town patronage.
LADY FIGHTS BACK, THE: Irene Hervey, Kent
Taylor— Fair little show. The scenery the best part
of the picture. Played March 22.— J. Glenn Caldwell,
Princess Theatre, Aurora, Mo. Small town patronage.
ONE HUNDRED MEN AND A GIRL: Deanna
Durbin, Adolphe Menjou, Alice Brady, Leopold Stok-
owski — A very good picture that failed to click at the
box office. Although opposition was very keen, the
picture should have done much better. This is one
of Universal's better grade of pictures. Running time,
84 minutes. Played February 27-March 2.— Walter
Currell, Gem Theatre, Logan, Utah. General patron-
age.
ROAD BACK, THE: Richard Cromwell, John King,
Andy Devine, Slim Summerville — This is one of the
best pictures of its kind that every theatre should
show, showing the outcome of war. Much credit goes
to Universal for such a picture. Business only normal.
— Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Canada. General patronage.
SPY RING, THE: William Hall, Jane Wyman—
Title best part of this picture. Expected some action,
but nothing happened. Played March 23. — J. Glenn
Caldwell, Princess Theatre, Aurora, Mo. Small town
patronage.
WEST BOUND LIMITED: Lyle Talbot, Polly
Rowles — A very fine train picture suitable for double
bill. I appreciated it very much after running a block
to catch the train after booking this picture on a
west bound train. — Harland Rankin, Plaza Theatre,
Tilbury, Ontario, Canada. General patronage.
WESTLAND CASE, THE: Preston Foster, Carol
Hughes — Fair. Too slow. Too much talk and not
enough action. Poor at the box office. Running time,
62 minutes.— P. G. Held, New Strand Theatre, Gris-
wold, Iowa. General patronage.
YOU'RE A SWEETHEART: Alice Faye, George
Murphy — Here is a "sweetheart" of a picture. It has
anything you could ask for. — M. F. Bodwell, New
Paramount Theatre, Wyoming, 111. Small town pat-
ronage.
YOU'RE A SWEETHEART: Alice Gaye, George
Murphy — A very good musical comedy and well liked
by everyone. This picture did not do business, but the
weather was against us and "The Hurricane" was
being played in a town onlv 24 miles from Rifle.
Played March 27-28.— Mary E. Lind, Ute Theatre,
Rifle, Col. Small town and rural patronage.
Warner Brothers
IT'S LOVE I'M AFTER: Leslie Howard, Bette
Davis, Olivia de Havilland — Nothing much to this, but
patrons seemed to enjoy it more than some of the
Class A's about which producers raved. Competent
cast and good direction. — P. G. Estee, Estee Theatre,
Parker, S. D. Small town patronage.
LIFE OF EMILE ZOLA, THE: Paul Muni, Gale
Sondergaard — A masterpiece in every way. Muni's
acting great. Running time, 116 minutes. — P. G. Held,
New Strand Theatre, Griswold, Iowa. General pat-
ronage.
LIFE OF EMILE ZOLA, THE: Paul Muni, Joseph
Schildkraut — Wonderful picture. Few didn't like it,
but most did. I think it's very deserving of the Acad-
emy Award it won. — Sammie Jackson, Jackson Thea-
tre, Flomation, Ala. General patronage.
MARRY THE GIRL: Hugh Herbert, Mary Boland
— The stock company didn't do so well on this, but it
filled up a blank space on our double feature with nc
big kicks. — Mayme P. Musselman, Princess Theatre,
Lincoln, Kan. Small town patronage.
SMART BLONDE: Glenda Farrell, Barton Mac-
Lane — No good as a drawing card. Running time.
60 minutes.— P. G. Held, New Strand Theatre, f.ris-
wold, Iowa. General patronage.
Short Features
Columbia
AIR HOSTESS, THE: Color Rhapsodies— It's pretty
good cartoon in color. — Mayme P. Musselman, Prin-
cess Theatre, Lincoln, Kan. Small town patronage.
DIZZY DUCKS: Scrappy Cartoons— Much better
than the average Scrappy cartoon. This one will keep
them laughing. — Harold Rankin, Plaza Theatre, Til-
bury, Ontario, Canada. General patronage.
FIFTY YEARS OF BARTER: Columbia Tours— A
very interesting and enlightening subject that was
well received. — Harland Rankin, Plaza Theatre, Til-
bury, Ontario, Canada. General patronage.
FROM BAD TO WORSE: Charlie Chase— Hilar-
ious as only Charlie Chase can be. Newlyweds will get
a great kick out of this one. Play it by all means. —
Harland Rankin, Plaza Theatre, Tilbury, Ontario, Can-
ada. General patronage.
NOVELTY SHOP, THE: Color Rhapsodies— As nice
a color cartoon as anyone could wish. — Harland Ran-
kin, Plaza Theatre, Tilbury, Ontario, Canada. Gen-
eral patronage.
RAILROAD RHYTHM: Krazy Kat Cartoons— A
cartoon and just another one. — Mayme P. Musselman,
Princess Theatre, Lincoln, Kan. Small town patronage.
RIDING THE WAVES: Special Sport Thrills— A
review of all the water thrills that is most interesting.
Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Canada. General patronage.
SCREEN SNAPSHOTS: No. 1.— Very good, and the
oldtimers bring back memories that your patrons
will enjoy. They like that stuff. — Mayme P. Mussel-
man, Princess Theatre, Lincoln, Kan. Small town
patronage.
SET 'EM UP: Special Sport Thrills— The hot shots
of the bowling alleys do their stuff and how they can
manipulate that mahogany ball. Worth a date any
time. — Mayme P. Musselman, Princess Theatre, Lin-
coln, Kan. Small town patronage.
SITTER DOWNERS, THE: 3 Stooges— These guys
are funny and their two-reelers actually do draw in
some extra patrons. Hope Columbia don't see this
'cause the price will go up, but they're about the only
two-reelers that are funny, always. — Mayme P. Mus-
selman, Princess Theatre, Lincoln, Kan. Small town
patronage.
THREE STOOGES COMEDIES: Broadway Comed-
ies— By all means play all of the Stooges comedies
as they mean extra revenue at your box office. They
also please the customers. We play them on weekends
on Friday and Saturday. Running time, 20 minutes
each. — Homer Theatre, Hibbing, Minn. General pat-
ronage.
Educational
BASHFUL BUCKAROO, THE: Charles Kemper—
plenty of fun and while I never saw this comedian
before he got enough directorial help to fill these two
reels with a lot of laughs. Play it; it's not a tragedy.
— Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
HOW TO DANCE THE SHAG: Song and Comedy
Hits — Small towners eat this up because they've never
seen them dance this new dance. A good lesson so
they can get started. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
KOO-KOO CORRESPONDENCE SKOOL, THE:
Jefferson Machamer — Poor. No runs, no hits, no
laughs, no nothing. Running time, 18 minutes. — A.
APRIL 16, 1938
GoWson, Gold Coast Theatre, Chicago, 111. General
patronage.
MISS LONELY HEARTS: Song and Comedy Hits
— It got better as it went along and finally finished
among the leaders, if you know what I mean. — Mayme
P. Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
TIMID RABBIT, THE: Terry-Toons— Another car-
toon.— Mayme P. Musselman, Princess Theatre, Lin-
coln, Kan. Small town patronage.
Metro-Goldwyn-Mayer
AUDIOSCOPIKS: Special— These cause more com-
ments, cost twice as much and then some for glasses,
but your patrons will get a kick out of watching them,
so just cut the program short a one-reeler and you'll
still satisfy them all. Plenty of ducking, dodging and
laughing when they're being shown. — Mayme P. Mus-
selman, Princess Theatre, Lincoln, Kan. Small town
patronage.
BEHIND THE CRIMINAL: Crime Does Not Pay
Series — These shorts are very good and this one deals
with the shyster lawyers who spring the crooks and
the way this one was caught. Very interesting and
worth a playdate. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
BOSKO IN BAGDAD: Harman-Ising— Another car-
toon with some nice coloring. — Mayme P. Musselman,
Princess Theatre, Lincoln, Kan. Small town patron-
age.
CANARY COMES ACROSS, THE: Musical Comed-
ies— Nothing much but passed by O. K. Running time,
18 minutes. — A. E. Eliasen, Rialto Theatre, Paynes -
ville, Minn. Rural and small town patronage.
CANNED FISHING: Our Gang— This Gang comedy
did get some laughs, and then you have to have some-
thing for the kids and these are it. — Mayme P. Mus-
selman, Princess Theatre, Lincoln, Kan. Small town
patronage.
CAPTAIN KIDD'S TREASURE: Historical Mys-
teries— These Historical Mysteries are good and the
patrons seem to enjoy them. At least they will start
an argument and that means they liked some parts
of the short subject. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
COUNTY HOSPITAL (Reissue): Laurel and Hardy
— These old reissues get the laughs and I don't know
why unless they know what is coming and get tickled
beforehand. We've done all right with the four of
them and don't know why they can't make them any
more. — Mayme P. Musselman, Princess Theatre, Lin-
coln, Kan. Small town patronage.
DEXTERITY: Peter Smith Specialties— Here is real
entertainment with a capital "E." One of the best
sport shorts we have ever witnessed. These Pete
Smith Specialties have what it takes to please an au-
dience. Book this with no regrets. Running time, 9
minutes. — J. A. Reynolds, Director of Recreation, New
Jersey State Prison, Trenton, N. J. Prison patronage.
FRIEND INDEED: Pete Smith Specialties— Very
good Pete Smith short subject dealing with the fight
to put the "seeing-eye" dogs in chair cars with their
blind masters. Worth a playdate and an extra plug. —
Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
JUNGLE JUVENILES, NO. 2: Peter Smith Special-
ties— Pretty good and the monks do some fancy tree
climbing after they get full of hair tonic. Plenty good
for a filler with most any feature. — Mayme P. Mus-
selman, Princess Theatre, Lincoln, Kan. Small town
patronage.
LAND OF INCAS: FitzPatrick Travel Talks— Not
as interesting as some, but our patrons like these
colored Travel Talks and we run them all. — Mayme P.
Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
LA SAVATE: Pete Smith Specialties— Interesting
explanation of this French art of fisticuffs and foot-
cuffs. Running time, 10 minutes. — A. E. Eliasen, Rialto
Theatre, Paynesville, Minn. Small town and rural
patronage.
LITTLE BUCK CHEESER: Harman-Ising— The
best Harman-Ising cartoon we have played. Just a
knockout, that is all we can say. Running time, nine
minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
Miscellaneous
AMERICA MARCHING ON (Modern Talking Pic-
ture Service): Lowell Thomas — Very good short. Fur-
nished gratis. Contains no advertisement. It's fine.
Running time, 1 reel. — Sammie Jackson, Jackson Thea-
tre, Flomaton, Ala. General patronage.
Paramount
COWBOY SHORTY: Paragraphics— These monkey
comedies satisfy the kids and don't do so bad for the
old folks. — Mayme P. Musselman, Princess Theatre,
Lincoln, Kan. Small town patronage.
FROM THE MINUET TO THE BIG APPLE:
Headliners— Just a bit different and will please. Worth
MOTION PICTURE HERALD
a date on your best nights. — Mayme P. Musselman,
Princess Theatre, Lincoln, Kan. Small town patron-
age.
PARAMOUNT SCIENCE, NO. 2: The best of this
series to date. Paramount certainly has them licked
when it comes to shorts for this season. Good sub-
jects well diversified with beautiful color that make it
hard to beat. Running time, nine minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
PARAMOUNT PICTORIAL: No. 2— Good enough
for a playdate. — Mayme P. Musselman, Princess Thea-
tre, Lincoln, Kan. Small town patronage.
POPEYE THE SAILOR MEETS ALI BABA AND
THE FORTY THIEVES: Color Special— Not so good
as "Popeye The Sailor Meets Sinbad The Sailor," but
the coloring on these is very good and with that third
dimension drawn in they are different. Not worth the
price they get, but okay if you can buy them right. —
Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
SERVICE WITH A SMILE: Betty Boop Cartoons
—This Betty Boop cartoon was good, and when Grampy
gets going he really does his stuff. — Mayme P. Mus-
selman, Princess Theatre, Lincoln, Kan. Small town
patronage.
WATER, WATER EVERYWHERE: Grantland
Rice Sportlights (New Series) — Plenty good as are
most of the Grantland Rice Sportlights. — Mayme P.
Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
ZULA HULA: Betty Boop Cartoons— The best of
the Boops to date. Enjoyed by all. Musical score is
very good for a cartoon. Running time, seven minutes.
— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small
town patronage.
RKO Radio
DUMMY OWNER, THE: Leon Enrol Comedies— A
few laughs but below par in comparison to previous
Errol comedies. Running time, 19 minutes. — A. Gold-
son, Gold Coast Theatre, Chicago, 111. General pat-
ronage.
HARRIS IN THE SPRING: Phil Harris— Clever
short. Pleased. Running time, 18 minutes. — A. E.
Eliasen, Rialto Theatre, Paynesville, Minn. Rural and
small town patronage.
HARRIS IN THE SPRING: Radio Musical Come-
dies— A very good two-reel band act. — C. L. Niles,
Niles Theatre, Anamosa, Iowa. General patronage.
LATIN RHYTHM: Nu-Atlas Productions— Abso-
lutely no good. Leave it in the can. — C. L. Niles,
Niles Theatre, Anamosa, Iowa. General patronage.
LONESOME GHOSTS: Mickey Mouse— All of the
Mickey Mouses are great, and grownups enjoy them
as well as the kiddies. Running time, 10 minutes. —
Miss Alice Simmons, Strand and Lyric Theatres, Jef-
ferson, Tex. General patronage.
MARCH OF TIME SERIES: They look forward to
this. It is very well liked by everyone. It grips the
audience; there is never a sound while it is being
shown. Running time, 20 minutes. — Pearl C. Wisch.
Grand Theatre, Mohall, N. D. Small town and rural
patronage.
MARCH OF TIME, NO. 7: A very good number
in this very educational series. "March of Time" is
becoming more popular each issue. Running time, 20
minutes.— A. J. Inks, Crystal Theatre, Ligonier, ind.
Small town patronage.
MURDER IN SWINGTIME: Condor Musicales—
Terrible. Running time, 10 minutes.— R. W. Crick-
more, Rainbow Theatre, Newport, Wash. General
patronage.
MUSIC WILL TELL: Ted Fio Rito— A fine two-
reeler. Ted Fio Rito has a swell orchestra. Running
time, 20 minutes. — Miss Alice Simmons, Strand and
Lyric Theatres, Jefferson, Tex. General patronage.
PATHE PARADE, NO. 1: Just another picture
that had too much fashions and art in it for a small
town audience. Running time, nine minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
PATHE PARADE, NO. 2: O. K. short. Was inter-
esting and pleased. Running time, 10 minutes. — A. E.
Eliasen, Rialto Theatre, Paynesville, Minn. Rural and
small town patronage.
PATHE PARADE, NO. 4: A very interesting and
educational short on aviation training by the United
States Army. Good. Running time, eight minutes.—
A. J. Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
QUINTUPLAND: Dionne Quintuplets— Very fine.
Helped at the box office. Play it and advertise. Run-
ning time, 2 reels. — Sammie Jackson, Jackson Theatre,
Flomaton, Ala. General patronage.
SWEET SHOE: Rita Rio— A fine little band num-
ber with Miss Rio trying to dance in her mediocre
way. If she would stick to singing this would have
been a knockout. Running time, 10 minutes. — A. J.
Inks, Crystal Theatre, Ligonier, Ind. Small town
patronage.
47
Twentieth Century - Fox
FILMING NATURE'S WONDERS: Adventures of
the Newsreel Cameraman — Very interesting. Such
pictures as these always please our audiences. Run-
ning time, nine minutes. — A. Goldson, Gold Coast
Theatre, Chicago, 111. General patronage.
Universal
DUMB CLUCK: Oswald Cartoons— It filled up some
running time about as well as anything. Kids like
these things, so we run them. — Mayme P. Musselman,
Princess Theatre, Lincoln, Kan. Small town patronage.
MECHANICAL HANDY MAN: Oswald Cartoons-
Got a few laughs. — Mayme P. Musselman, Princess
Theatre, Lincoln, Kan. Small town patronage.
STRANGER THAN FICTION SERIES: No. 42—
Pretty good. — Mayme P. Musselman, Princess Theatre,
Lincoln, Kan. Small town patronage.
Vita phone
ALIBI TIME: Radio Ramblers — Extra good music
and imitations. Play it any time for a good short.
Running time, eight minutes. — A. J. Inks, Crystal
Theatre, Ligonier, Ind. Small town patronage.
ALL AMERICAN DRAWBACK: Edgar Bergen,
"Charlie McCarthy" — Just as funny as it ever was and
worth a date. — Mayme P. Musselman, Princess Thea-
tre, Lincoln, Kan. Small town patronage.
ARNOLD JOHNSON AND ORCHESTRA: Melody
Masters — The weakest Melody Master we have seen.
No pep, no originality. Bad recording. Running time,
10 minutes.— Pearl C. Wisch, Grand Theatre, Mohall,
N. D. Small town and rural patronage.
CANDID KID, THE: Josephine Huston— What a
peach of a little musical this turned out to be. Miss
Huston should be featured in some of our better mu-
sicals as she has a voice that is something. Running
time, 18 minutes. — A. J. Inks, Crystal Theatre, Ligo-
nier, Ind. Small town patronage.
FLOYD GIBBONS' "YOUR TRUE ADVENTURE"
SERIES: One of the finest series of shorts being
made. They are a distinct departure from anything
that has been done and are a credit to any program.
Deserve extra billing. Running time, 20 minutes. —
Pearl C. Wisch, Grand Theatre, Mohall, N. D. Small
town and rural patronage.
HERE COMES THE CIRCUS: "Poodles" Hanneford
— An excellent subject for the spring season. Lion
tamer especially good. Play it. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Can. General pat-
ronage.
MALAYAN JUNGLES: Colortour Adventure Series
— This is one of the most entertaining travel talks we
have had for some time. The color is not the best,
but it is very interesting. Running time, 19 minutes. —
Pearl C. Wisch, Grand Theatre, Mohall, N. D. Small
town and rural patronage.
MERRIE MELODIES SERIES: We consider these
cartoons the equal of any that are made, without any
exceptions. They are very well liked, and are always
an addition to any program. Running time, 10 min-
utes.—Pearl C. Wisch, Grand Theatre, Mohall, N. D.
Small town and rural patronage.
ONE ON THE HOUSE: Willie, West, McGinty—
This Brevity is good. It has several good musical
numbers and comedy that got more real laughs than
anything for some time. Recording only fair. War-
ners' two-reel musicals have always been tops, but
they are ruining them with bad recording. Running
time, 21 minutes. — Pearl C. Wisch, Grand Theatre, Mo-
hall, N. D. Small town and rural patronage.
PICTORIAL REVIEWS: No. 6 (New Series)— Good.
Held interest. Hockey and horses pleased especially.
Running time, 10 minutes. — A. E. Eliasen, Rialto Thea-
tre, Paynesville, Minn. Small town and rural patron-
age.
PORKY'S ROMANCE: Looney Tunes— Very good.
If only this series were in color. Running time, 10
minutes. — R. W. Crickmore, Rainbow Theatre, New-
port, Wash. General patronage.
POSTAL UNION: Georgie Price— This is a very
good Brevity. Price is clever and seemed to be well
liked. Recording not good. Running time, 20 minutes.
—Pearl C. Wisch, Grand Theatre, Mohall, N. D. Small
town and rural patronage.
THAT'S PICTURES: Broadway Brevities— A bang-
up musical with diversified entertainment for any
situation. — Harland Rankin, Plaza Theatre, Tilbury,
Ontario, Canada. General patronage.
Serials
Columbia
MYSTERIOUS PILOT, THE: Capt. Frank Hawks
— Can't say much for this serial. Columbia will have
to do better than they have with their first two. Very
slow for a serial. — J. Glenn Caldwell, Princess Theatre,
Aurora. Mo. Small town patronage.
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APRIL 16, 1938
MANAGERS' ROUND TABLE
53
QUARTERLY COMPETITIONS
FAVORED BY THEATREMEN
Complete Rules and Regulations
for 1938 Quigley Quarterly Awards
Revised Quigley Awards Rulings
Bring Record Results from
Entrants in Five Divisions;
First Quarter Judging Set
With the deadline set for midnight of
April 16, inspection of entries submitted
in the January-March Quigley Quarterly
Awards for 1938 indicate a new high for
material received in the Competitions, now
in their fifth year.
Comment from Round Tablers reveals
the wider latitude of the refashioned Awards
rulings separating entries into five classifi-
cations judged quarterly instead of one
classification judged monthly, as hereto-
fore, has encouraged participation from
theatremen new to the Competitions in ad-
dition to those who have won prizes in
former years.
New Policy Aids Grosses
Members also disclose that the new rul-
ings allow the entry of institutional cam-
paigns and single exploitations as well as
entries on individual pictures, have found
immediate favor among cointestants. It is
felt, too, among theatre executives that
eligibility in the Awards of all contributions
to Managers'^ Round Table having to do
with advertising, exploitation and public-
ity, has resulted in increased activity by
theatremen in the field. Increase of ma-
terial received by the Round Table for the
Second Quarter of the 1938 Quigley
Awards, from April first to June 30, is
pointed to in support of this opinion.
The new policy of the Quigley Awards
was determined upon to stress activities of
theatremen pursuing a definite plan in get-
ting most out of every change of program.
The original plan of singling out showmen
for work on individual pictures having
accomplished its purpose in bringing indus-
try attention to the efforts of men in the
field, it was felt the time was ripe for ex-
tension of such recognition to the manager
who did the best week-to-week job over a
period of time. It was not the intention to
discourage single campaigns. Rather, it
was planned that more recognition would
be given those displaying consistency in ad-
vertising shows over each three-month
period and reporting these activities regu-
larly to Managers' Round Table.
Competition Found Keen
To make possible the widest participation
from all exhibitor quarters, it was further
agreed the Awards would be given in five
different classifications so that each entrant
would compete only with others in similar
situations and not "against the field" as
previously. In addition, a further quarterly
Citation was determined upon to be given
for the entry selected as the best from
among all the winners, regardless of classi-
fication. It was decided that all entrants
were to "start from scratch" in each quar-
terly competition, the winners in the Quig-
Competitions are now divided into
four Quarter Periods:
Jan. I-Mar. 31; Apr. I-June30; July I-
Sept. 30; Oct. I -Dec. 31.
A
Entrants will compete in five classi-
fications, according to population and
situation:
A — Cities, 250,000 and over.
B— Cities, 100,000 to 250,000.
C— Cities, 25,000 to 100,000.
D— Cities, Up to 25,000.
E — Neighborhood and subsequent-run
theatres.
A
Quigley Quarterly Awards will be
given as follows:
Silver Plaque to best entry in each
classification.
Citation of Merit Sheepskin Cer-
tificate to runner-up in each classifica-
tion.
First and Honorable Mention Sheep-
skin Certificates in each classification to
be awarded other entries deemed worthy
ley Annual Awards to be chosen from
among those making the best records in the
four quarter periods.
According to the Awards Committee the
new arrangements have received immediate
acceptance and it is anticipated that entries
for the Second Quarter, April- June, will top
the total for the year's initial period.
Preliminary examination of entries for-
warded for the First Quarter is now sched-
uled and completion of voting for the win-
ners of Plaques, Citations of Merit, First
and Honorable Mention Certificates is
looked for in time to be announced in the
issue of April 30.
Campaigns from situations in all classifi-
cations have been described during the past
months in these pages. Others on hand that
show diversified handling from large and
small cities are set down briefly.
As to be expected, the flood of spirited
campaigns on "Snow White" continues, and
among those entrants marking up fat ex-
ploitation scores on the date is Manager
Bob Russell, Loew's Poli, New Haven. In
the 76 different ideas listed by Russell, news-
paper publicity was widespread and topped
with a shot in the morning daily showing
of recognition.
An additional Citation of Merit will
be awarded each quarter to the entry
selected as best from among that
quarter's Plaque winners, regardless of
classification.
A
Every contribution, including institu-
tional campaigns, to the Round Table
will be considered in determining the
quarter winners. Although it is not
necessary to forward complete cam-
paigns, they are also eligible for con-
sideration.
A
Entrants will be judged on their con-
tributions to the Round Table over each
quarter period and not upon single pic-
ture campaigns, as heretofore.
A
Entrants will all "start from scratch"
in each quarter. Winners of the Annual
Awards will be selected from among
contestants making the highest scores
over the four quarters of the year.
delivery of print via armored car in front
of the theatre. Bob, supported by Barney
Pitkin, RKO branch manager, supplied the
action by receiving the can of film. Accom-
panying caption of course included mention
of theatre, picture and date.
Listed also as a "first-time" by Russell,
was a page-one announcement in the even-
ing paper run some two weeks ahead and
counted effective also was a special edi-
torial in another daily run current with
the date. The rest of the New Haven cam-
paign covered about every possible exploi-
tation and advertising angle found employ-
able.
"Snow White" Ideas Featured
For his second- week "Snow White" hold-
over, Morris Rosenthal, Loew's Majestic, in
nearby Bridgeport, found much interest
aroused by means of a 60-inch co-op ad in-
corporating a jigsaw puzzle. The sponsor,
a dairy, contributed cash prizes and color
photos, distributed literature calling atten-
tion to the contest, planted advertising on
delivery trucks and in windows of local
dealers.
Faced with a quick booking, Manager
(Continued on following page)
54
MOTION PICTURE HERALD
APRIL 16, 1938
FIRST QUARTER ENTRIES DIVERSIFIED
(Continued from preceding page)
Paul J. Harvey, Strand, York, Pa., was
successful in putting together a neat "Snow
White" job. In the absence of the regular
trailer, Harvey arranged for announce-
ments at each show by performer in his
stage unit, immediately planted spot radio
broadcasts, created street floats. Much at-
tention was given in the local press to a
tiein with local realtor who was host at a
special morning performance to crippled
and orphan children. Paul also was success-
ful in his merchandising tieins, outstanding
was that with department store which
purchased full set of "Snow White" models
for animated display ahead and during run.
The bicycle sequences in "Yank at Ox-
ford" were called upon by Frank Murphy,
at Loew's, Wilmington, Md., for use in a
special matinee, between three and five,
wherein everyone arriving on a bicycle was
offered free admission. Special laugh trailer
and publicity stories built up sufficient at-
tention, Murphy reports, to work into a
traffic-stopper.
For "Everybody Sing" Frank discovered
local residents related to Judy Garland
who he entertained at the picture, gathering
additional publicity thereby. One of the
dailies used shot of the young star reading
paper. Also current was a General Foods
Week by the sponsors of the "Good News"
radio program through which Murphy was
able to obtain poster publicity for his date
in many food store windows.
Appoint Judy Honorary Governor
Loew-man H. C. Burkhardt, at the State,
in Providence, R. I., found recent outlet for
his talents for the benefit of a Judy Garland
personal appearance when he arranged a
reception at the station headed by the Gov-
ernor and local Mayor. Judy immediately
was appointed Honorary Governor for the
day of her visit and headed a parade led by
local bands, the proceedings broadcast.
Local florists named a flower in her honor,
signalizing the tiein with presentation of
bouquet at the station. Miss Garland also
sold autographed copies of local paper in
theatre lobby, for the benefit of a college
building fund and topped off her visit by
singing Ave Maria at Sunday morning
church services.
Contest that ran for seven consecutive
days in advance of his "Firefly" date was
the record of Manager Wm. G. Serrao, of
the Avenue, Brackenridge, Pa. In his first
effort Serrao conceived the idea of an essay
competition inviting readers to express
themselves within 100 words on whether or
not they thought Allan Jones a greater
screen lover than Clark Gable or Nelson
Eddy. Two-column cuts accompanied each
day's publicity. For the interest of the juv-
eniles, a coloring contest was run simul-
taneously, the net result of the two publicity
endeavors aiding the attraction greatly, re-
ports Serrao.
Down in the heart of the Oklahoma ranch
country, 1936 Grand Award winner Lew
Chatham dug up an old-time authentic stage
coach for bally on "Wells Fargo," at the
"TEST PILOT" WINNERS
TO MEET CLARK GABLE
Top contest tiein arranged by MGM
on "Test Pilot", offers two round
trips to Hollywood via American Air
Lines as first prizes for best essays on
airplane as means of national defense.
Idea is aimed at over 10,000,000 adult
and juvenile air-enthusiasts and behind
the project are many junior flying
clubs, trade papers, etc. Winners will
meet Clark Gable at MGM Studios and
be presented with flying suit like the
one worn by star in the picture.
Sooner, Norman, Okla. For further atmos-
phere, Chatham and the house staff dressed
in frontier costume, accompanying the coach
around town. There was a girl driver,
armed guard serving as lookout, mounted
horsemen firing blanks, for additional color.
For lobby display Lew borrowed a collec-
tion of firearms popular during the period
the picture portrays.
On the same attraction Frank Gooch, of
the Opera House, Bath, Me., reports
though limited to a small budget, the pro-
motion of a record publicity campaign top-
ping 1,000 lines of free space. This is an
all-time top in his situation for a two-day
date on a single attraction, Gooch claims.
In addition to effecting many of the press-
book tieins, Frank arranged for leading
pastor to speak on the picture as the topic
of his Sunday sermon, day ahead of open-
ing.
Subsequent-Runs Effective
In the subsequent-run classification, Har-
old Grott, Metropolitan, Baltimore, reports
the highlights of his "Wells Fargo" date,
street stunts and colorful lobby displays
bringing the best returns. Some two
weeks ahead, in a lobby space, eight feet
by 14, Grott had painted a huge canvas
background representing a Western land-
scape. Center of the display was a model
of the Baltimore & Ohio's crack locomotive
BEN DOES A "BERGEN"
AS USHER DUMMIES
To give the kids a chance to win a
Charlie McCarthy, Ben Mindlin, of the
Bellerose, in Bellerose, L. I., has been
putting on an Edgar Bergen contest
%vith dummy dolls as prizes. Week be-
fore he started, Ben pulled a "Bergen"
on the stage with one of the dolls,
usher behind the curtain acting as the
McCarthy half of the cross-fire while
they both discussed how the young-
sters could gain one of the "Charlies."
of 1864. Floor was artificial grass. Small
tent with all the fixin's, including full In-
dian regalia alongside attracted, as did an
exhibit of Boy Scout paraphernalia, in
charge of a delegation of local Scouts who
answered questions. On opening day Har-
old dressed his doorman in complete Indian
costume, including war paint, who, in com-
pany with usher, costumed in the picture's
period, plugged the date throughout the
section.
"See your voice" was the stunt found
most effective by Grott for the benefit of
"Thrill of a Lifetime," which he applied to
the idea as well as the picture. Set up in
the lobby was a microphone and patrons
invited to talk into it saw green line mov-
ing erratically around a white disc. Move-
ments of the green line were supposed to
be voice reproductions, the apparatus ex-
plained, as follows:
Microphone feeds an amplifier coupled
to a cathode ray tube, tube being similar to
those used to reproduce television signals
and also in use to service theatre sound sys-
tems. Grott decorated frame around the
equipment with stills from the picture for
additional advertising.
Columbus Welcomes Mae West
The advent of Mae West for a week's
engagement at the RKO Palace, Columbus,
Ohio, gave publicity director John Barcroft
sufficient outlet for one of his typical cam-
paigns put on in cooperation with Manager
C. Harry Schreiber. Front page stories,
feature articles and contests were all over
the papers. Barcroft blanketed the city and
surrounding territory, planted window cards
in railroad and bus stations for miles
around. Special electric signs and life-size
cutouts of the star were used profusely in
and around the marquee and the lobby.
Top exploitation stunt was tiein with
National Used Car Week, taking place dur-
ing star's arrival. John promoted a 300-
car parade, each auto decorated with "wel-
come" signs. Motorcycle police escort, uni-
formed ushers, highway patrolmen, local
celebrities and others made up the proces-
sion, led by brass band and progressing
through the downtown district to theatre.
Neighborhoods Stress "Zola" Ideas
In the Washington Heights section of
New York, Manager M. Katz and M. Cole
cooperated on a smart job of publicity on
"Zola" at the Lane Theatre, playing the
picture a month after the chain neighbor-
hood houses. Immediate attention was
called to the date in advance with the con-
struction of a 40 by 60 letter "Z" covered
with advertising from pressbooks and other
cost-free sources. Another 40 by 60 carried
top reviews on the picture.
Week ahead, a contest was planted on
page one of the community newspaper, and
also in advance the theatremen arranged
for one of the ushers dressed as Zola to dis-
tribute calling cards with theatre and dates
throughout the neighborhood. Day prior
to opening a full page ad was taken in the
APRIL 16, 1938
MANAGERS' ROUND TABLE
55
ALL CLASSIFICATIONS REPRESENTED
community paper which cooperated with a
front page streamer and on opening day
the lobby and marquee were heavily deco-
rated.
Striking what was termed a profitable
note of conservatism well in advance of his
campaign on "Tovarich," Manager J. R.
Preddy, Orpheum, Waco, Texas, aimed his
initial publicity at his more discriminating
patrons, feeling that their word of mouth
advertising would aid in building the at-
traction. Preddy reports his posters from
National Screen Accessories fitting in with
this slant. Arousing the desired curiosity
was a series of tack cards reading, "Re-
served for Tovarich" with no other copy.
This was followed with a mailing of post
cards to clubwomen and wives of local pro-
fessional men. Local book stores carried
out an accompanying Russian theme in a
window display. Street stunt that attracted
included boy and girl dressed as maid and
butler distributing tiein cards in coopera-
tion with local druggist advertising a
sundae named after the picture.
Constructs Model Hotel
A model hotel of four floors, measuring
six feet in height, was the feature of Frank
Aydelotte's lobby display for "Hollywood
Hotel" at the Tower, Drumright, Okla.
Framework was built of one by two scrap
material and the front from scrap celetox.
On top was erected sketeton sign to resem-
ble steel framework. Fifteen windows were
cutout in the front and covered from the
rear with white blanking paper. Miniature
shades of brown wrapping paper were hung
from each window. Sign was constructed
to hang from roof to marquee, painted to
resemble typical hotel sign, lettered with
title of picture, double-sided, and illuminated
from interior. On each floor was lettered
cast names and stills were planted alongside.
Miniature marquee covered small revolving
door of pasteboard turned by concealed fan.
Sides and rear of "hotel" were covered by
old window cards and the entire cost, re-
ports Aydelotte, was a matter of dimes.
Doormen and cashiers wore bell-hop hats
made with fillers from old hat boxes, tops
and sides painted with vari-colored water
color. Silver band was painted around the
hats and picture credits lettered across
front. Elastic was used to hold hats on head
at an angle.
Creates McCarthy Pater
In the midst of the northwest timber coun-
try, Portland, Ore., proved a good spot to
plant a story on "Goldwyn Follies" at the
Broadway, which broke nationally. The J.
J. Parker theatremen had a long yarn
in the Oregonian having to do with a ficti-
tious "Fir Tree McCarthy," long-missing
father of Charlie. Story ran as an interview
with local ventriloquist supplying the an-
swers for the dummy's "parent" and a two-
column cut, properly captioned, was further
evidence of this smart publicity job.
Wally Caldwell's profitable contacts with
his newspapers brought two contests, six-
day and seven, in the Toledo News-Bee, for
"Goldwyn Follies" at Loew's Valentine.
The first competition was a "comeback"
slant, paper running two-column scene cuts
"CONSTANT HAMMERING
FOUND MOST BENEFICIAL
The new Awards rulings are en-
couraging members who hesitated
about competing under the former
set-up, as illustrated by a note from
one of the Midwest theatremen :
"I like the new plan since I don't
seem to have the knack for pulling
spectacular campaigns, shooting the
works for one picture and coasting
for weeks after. Yd rather spread my
stuff because in the long run, theatres
benefit more by constant hammering."
and story daily with various of the stars in
the picture cracking-wise to Charlie. Prizes
were given readers for the best answers and
included McCarthy dolls as well as guest
tickets. Wally's second tiein with the same
sheet was a classified hook-up in behalf of
the used car section, with theatre display
ad atop page daily tieing in the auto drive
to the picture.
Much activity in the field on "Tom
Sawyer" is noted and among the cam-
paigns received, attention is called to
Roscoe Drissell's work at Loew's State, in
Norfolk, Va., where the theatreman was
able to have the day prior to opening
set aside as "Mark Twain Day" in the
local schools. It was said to be a "first-
time" for cooperation between the school
system and a motion picture, further evi-
dence of which was a treasure hunt open
to students announced on school bulletin
boards, and a Sawyer essay contest.
"Old songs" radio contest and preview
were also reported.
With the personal appearance of the two
young starlets on the opening day of his
"Sawyer" engagement, George Hunt put
together a fitting campaign to welcome the
children to Loew's, Louisville, Ky. Here,
too, the school officials were receptive to
participation and evidenced, for instance, by
BRIDGE TOURNAMENT
PILES UP PUBLICITY
Since the many private bridge clubs
in Provo, Utah, are opposition, fack
Braunagel, Intermountain City Mana-
ger, found a way out by sponsoring
the annual city bridge tournament in
the mezzanine of the 'Paramount, this
year's contest being the second under
his wing. Folks come to the theatre
now to do their playing instead and
the papers have given the contest a
splendid ride during the weeks of the
competition with the house, of course,
mentioned prominently.
having each school select the honor student
of the month to greet the visitors on arrival
at the station. Since Louisville is in the
center of the racing country, it was arranged
for the children to visit Churchill Downs
and select their choices for the Derby.
"Tom Sawyer" Day in Dallas
The stop-over in Dallas for a Texas visit
was handled in gala fashion by Manager
Walter Henshel, at the Palace, with the
cooperation of publicist Forest Thompson.
After a press breakfast, the children pa-
raded to the mayor's office where his honor
proclaimed a "Tom Sawyer Day," with
young Kelly appointed to the post for the
duration of his visit. Ceremony was filmed
for and shown in advance at the theatre.
Visits to schools were arranged where re-
cesses were declared so that students could
meet the stars. Announcements of the date
were made in all the schools daily and
special students' tickets authorized. On be-
half of the Governor, Tommy was presented
with a Texas Ranger commission and Ann
was made an Admiral in the Texas Navy.
Top stunt on the date at the Aztec, in
San Antonio, was a kid show arranged by
Manager Homer LeTempt with prizes given
for the first and second best "Tom Sawyer,"
a large number of children reported to have
come "in character." Working with Le-
Tempt was City Manager William O'Don-
nell, who supervised the awarding of prizes.
Here, too, the schools gave full cooperation
as did the executives of the American and
Mexican Scout troops through whose aid
the date was plugged, via mailing lists, to
all members.
Ties in With Used Car Week
Riding along on the crest of the publicity
accorded the recent National Used Car
Week, Galy Varnell, Erie Theatre, Hugo,
Okla., for "Merrily We Live," tied in with
local automobile agency which bannered
cars with copy reading "Merrily We Live
and merrily you'll live if you drive a recon-
ditioned," etc., etc. Model T car was planted
at busy street corner with card reading,
"For sale cheap; must have money to see."
For his newspapers, Varnell used cartoon
type of teaser ads, opening day ad carrying
a personal endorsement by the theatreman
and street ballyhoo consisted of headless
man carrying head in his hands, back copy
advising that he laughed his head off at the
picture.
Since Missoula, Mont., was selected for
the Intermountain premiere of "Gold Is
Where You Find It," John Taylor, Wilma
Theatre, secured wires of congratulations
from the stars appearing in the picture and
used these together with scene stills for his
lobby display. Samples of gold were ob-
tained from the University of Montana and
local mining companies and these were
planted in local jeweler's window. Special
preview was held at which celebrities at-
tending were given autographed photos of
Olivia De Havilland and George Brent,
while for street bally bannered nag was
pulled about city streets by ushers dressed
in miners' outfit.
56
MOTION PICTURE HERALD
APRIL 16, 1938
Dersonolities
JAMES KEEFE
of Milwaukee has been added to the Warner
management staff under Harry Kalmine in
the Pittsburgh zone and assigned to the
Ritz in Clarksburg, West Va. Keefe re-
places HARRY GANTZ, transferred to the
Capitol in Stubenville, succeeding TORY
CAVELLO, resigned.
V
GLENN T. Fannin
former press agent for the Delman Theatre,
Beaumont, Tex., has returned to Houston
to take over publicity for the four Will
Horwitz' theatres.
V
LOU CARROLL
has assumed managership of Jay Emanuel's
new Senate Theatre, Harrisburg, Pa.
V
BURTUS BISHOP, JR.
manager of the MGM exchange at Char-
lotte, N. C, has been promoted to the man-
agership of the Pittsburgh exchange.
V
R. H. ZELLER
has been named manager of the Devon
Theatre, Chicago, succeeding HARRY
BROWN, who has been promoted to the
management of the Sheridan. H. W. WREN
has been named manager of the Davis.
V
LEROY MILLER
has replaced WILLIAM BENJAMIN _ as
Universal branch manager in Kansas City,
Mo.
V
RAYMOND WARFIELD
is now manager of the Family Theatre,
Worcester, Mass., having just been pro-
moted from assistant at the Olympia.
V
ELMER WACASTER
has sold the Ouachita Theatre, Mount Ida,
Ark., to MRS. W. M. McDOWELL of
Norman, Ark.
V
HUBERT TRAHAN
manager of the Majestic Theatre at Port
Arthur, Texas, and A. PERLEY, manager
of the Rio Theatre, Nederland, Texas, have
exchanged positions.
V
JEROME C. MAYER
has purchased the Quentin in Brooklyn,
N. Y., from Hanswald Realty Corporation.
V
FRED GLASS
formerly manager of the Jayhawk Theatre,
Salina, Kans., has been transferred to the
Strand house there.
V
LAWRENCE GROBECK
has opened his 700-seat Muller Theatre in
Omaha. It is reported to be the first new
theatre there in ten years.
V
WILLIAM YEAST
formerly of Fairfield, Iowa, is the manager
of the new State Theatre in Milton, Iowa,
the first theatre there. It was constructed
in an existing building.
V
JOE EDMONDSON
has been named manager of the Carolina
Theatre in High Point, N. C, moving there
from Anderson, S. C.
On Monday, April 4th, Jack Camp-
bell to Phyllis Blakely. The groom
manages the Capitol Theatre, Bramp-
ton, Ont., Can.
V
AUBREY C. COUCH
has been appointed manager of the Empire
Theatre, Jacksonville, Fla., succeeding C.
E. KENNER, whose resignation has just
become effective.
V
W. T. BROCKMAN
of Anderson, S. C, has leased the Ritz The-
atre, Barnwell, S. C, and the Carolina, in
Allendale, from G. FRANK LUNDY.
V
LEWIS EGAN
has taken over the McKan Theatre, Kansas
City, Mo., operated for several years by
W. D. FULTON.
V
HERMAN WHITMAN
manager of the Earle Theatre, Philadelphia,
passed away suddenly.
V
JACK CAMPBELL
and his bride dropped into Round Table
headquarters to get acquainted with us.
Come again, folks.
APPLICATION FOR
MEMBERSHIP
MANAGERS'
ROUND TABLE
Rockefeller Center, N. Y.
Ntme
(print)
Position
Theatre
Address
City
Sttte
Circuit
Absolutely No Dues or Fees!
MAUREY L. ASHMANN
division manager of the Strauberg Brook-
lyn and Long Island Theatres, has been
stepped up to general manager of the Five-
boro Theatre Circuit, operating in Manhat-
tan and the Bronx. Five-boro is a consoli-
dation of Solomon Strausberg, Stanley Col-
bert and Abraham Leff.
V
EARLE M. FREIBURGER
who acted as bandmaster with Cole Brothers
circus and later manager of the City Audi-
torium in Bartlesville, Okla., has purchased
the Paramount Theatre in Dewey, Okla.
V
S. K. HENDRICKS
who operates motion picture theatres in
Glade Spring and Abingdon, Va., has opened
the new Strand Theatre in Damascus, Va.
V
B. T. SUTTON
who recently managed the Hollywood Thea-
tre in Belmont, N. C, has purchased the
Holly Theatre at Mount Holly, N. C, from
D. E. Thompson.
V
CLAY WILLIAMSON
is the new manager of the Criterion Theatre
in Anderson, S. C.
V
EDWIN RILEY
who has been assistant manager of the Caro-
lina Theatre, Columbia, S. C, has been
transferred to the Palmetto in that city, in
the same post and is succeeded by PAUL
AYERS at the Carolina.
V
JOSEPH SIRKIN
is now manager of the Glenwood Theatre,
Brooklyn, N. Y., having come from the
Duffield Theatre where he served in the
same capacity. MANNY SOLOMAN,
who formerly managed the Glenwood house
goes into the Duffield.
V
BERT EDMUNDSTON
now manages the Rogue Theatre in Tipton,
Okla., replacing LAMAR GUTHRIE, who
has gone to Erick, Okla., to manage the
Rogue Theatre there.
V
ARTHUR BURKE
has taken over the Gillham, a subsequent
run house in Kansas City, from ROBERT
RHOADES.
V
RAY WALSH
who operates the Mainstreet Theatre in
Chanute, Kansas, is taking over the Ismo
at Coffeyville, Kansas, from Moran and
Isely.
V
JAMES C. HAYNES
leaves the Plaza Theatre in Tulsa, Okla., to
manage the new Delman house there, and is
succeeded at the former post by ABE
ROSEWALL, who comes from the Tower
Theatre.
V
W. L. PERLEY
has been transferred from the Rio Theatre,
Nederland, Texas, to the Mejestic, Port
Arthur.
APRIL 16, 1938
MOTION PICTURE HERALD
57
THE RELEASE CHART
Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release
later than the date of this issue are listed under "Coming Attractions." Letter in parentheses after title denotes audience classi-
fication of production: (A) Adult, (G) General. Numerals following audience classification are production numbers. Dagger symbol
indicates picture is of the 1937-38 season.
COLUMBIA
Running Time
Title Star Rel. Date Minutes Reviewed
All America* Sweetheart (G) . .Seott-Colton-Patrlcla Fan- Nov. 30,'37t . . . .62. Dee. 25/37
Awful Truth, The (Q) Irene Dunne-Cary Grant Oct. 2l,'37t . . . .92. Oet. »,'S7
(Exploitation: Dec. 4/37. p. 76; Dec. 18/37, p. 65; Jan. 8/38, p. 82; Jan. 29/38, pp. 83,
84, 86; Feb. 5/38, p. 84; Apr. 2, '38, p. 60.)
Cattle Raiders Chas. Starrett-lrls Meredith Feb. I2/38T
Counsel for Crime (G) Otto Kruger- Jacqueline Wells Sept. I4,'37t. . . .62. Oct. 23/37
Criminals of the Air (G) Rosalind Kelth-Chas. Qulgley Apr. 30/37 61. Nov. 8/37
Dangerous Adventure, A Don Terry-Rosalind Keith Aug. 1/37 59
Devil Is Driving, The (G) Richard Dlx-Joan Perry June 25/37 68. July 24/37
(Exploitation: Aug. 21/37, p. 78; Sept. 11/37, p. 84; Oct. 30/37, pp. 84, 87; Dec. 18/37,
p. 66; Jan. 29/38, p. 84.)
Fight to the Finish, A Don Terry-Rosalind Keith June 30/37 59
(See "Taxi War," "In the Cutting Room," May 1/37.)
Frame Up, The Paul Kelly-Jacqueline Wells May 1/37 59
(See "Right Gay," "li the Cutting Room," May 1/37.)
Game That Kills, The Chas. Qulgley-Rlta Hayworth Sept. 2l/37t 56
Girls Can Play Chas. Qulgley-Jacquellne Wells. .June 21/37 60
Head In' East (G) Buck Jones-Ruth Coleman Dee. I3.'37t 67. Nov. 27/37
Heroes of the A lame Lane Chandler- Earl Hodglns Feb. I7,'38t....75
Hollywood Round-up (G) Buck Jones-Helen Twelvetrees. . . . Nov. I6,'37t 64. Oet. 23/37
I'll Take Romance (Q) Grace Moore-M. Douglas Dee. 25/37t . . . .85. Dee. 23/37
(Exploitation: Mar. 12/38. p. 64.)
I Promise to Pay (G) Leo Carrillo-Chester Morris Apr. 21/37 65. Feb. 27/S7
(Exploitation: Apr. 3/37, p. 64.)
It Can't Last Forever (G) Betty Furness-Ralph Bellamy July 15/37 68. Aug. 14/37
It Happened In Hollywood Richard Dlx-Fay Wray Sept. 7/37t....67
(See "Onee a Hero," "In the Cutting Room," Apr. 17/37.)
It's All Yours (G) Francis Lederer-M. Carroll Sept. 1/37 80. Aug. 7/37
(Exploitation: Nov. 13/37, p. 62.)
League of Frightened Men (G). Walter Connolly-Irene Hervey. . . . May 25/37 65. July 24/37
Life Begins with Love (6) Jean Parker-D. Montgomery Oet. 7/37t. . . .68. Oet 8/37
Little Miss Roughneck (G) Edith Fellows-Leo Carrlll* Feb. 23/38t.. ..64. Apr. 2/38
Lone Wolf In Paris Francis Lederer- Frances Drake. ..Mar. 24/S8t....67
Lest Horizon (A) Ronald Colman-Jane Wyatt Sept l/37t. . . 1 18. Feb. 27/37
(Exploitation: Sept. 5/36, p. 75; Mar. 6/37, p. 89; May 22/37, p. 92; July 31/37, p. 89;
Aug. 28/ 37, pp. 96, 100; Oct. 30/37, pp. 84, 97; Nov. 20/37, p. 94; Dee. 25/37, p. 56;
Feb. 5/38, p. 82.)
Making the Headlines (G) Jack Holt-Beverly Roberts Mar. IO/38t 66. Jan. 8/38
(Reviewed under the title, "The House of Mystery.")
Motor Madness Rosalind Keith-Allen Brook Apr. 5/37 62
(See "Speed Mad," "In the Cutting Room," Feb. 20/37.)
Ne Time to Marry (G) Mary Astor-Rlehard Arlen Jan. I0/38T 64. Mar. 5/38
Murder In Greenwich Village
(G) Fay Wray-Rlehard Arlen Oet. I6,'37t 68. Nov. 6/87
Old Wyoming Trail, The Charles Starrett- Barbara Weeks. .Nov. 8/37t 56
One Man Justice Charles Starrett- Barbara Weeks. .July 1/37 59
Outlaw; of the Orient Jack Holt-Mae Clarke Aug. 20/37 61
Outlaws of the Prairie Charles Starrett- Donald Grayson .. Deo. Sl/37t 58
Overland Express, The (G) Buck Jones-Marjorle Reynolds. . .Apr. Il/38t 55. Apr. 9/38
Paid te Dance Don Terry-Jaequellne Wells Nov. 4/37T....58
Penitentiary (A) Walter Connolly-Jean Parker Jan. I7/S8t 79. Feb. 5/88
(Exploitation: Feb. 26/38, p. 72; Mar. 5/38, p. 58; Apr. 2/38, p. 56.)
Rangers Step In, The Bob Allen-Eleanor Stewart Aug. 8/37 58
Reekless Ranger Bob Allen-Louise Small May 30/37 56
Roaring Timber (G) Jack Holt-Grace Bradley July 4/37 65. Aug. 28/87
Rolling Caravans Jaek Luden- Eleanor Stewart Mar. 7/38T....55
Shadow, The (G) Chas. Qulgley-Rlta Hayworth Dee. 9/S7T. . . .59. Dee. 4/87
She Married an Artist (A) John Boles-Lull Deste Nov. 25/37t . . . .78. Mar. 8/88
Speed to Spare Dorothy Wllson-Chas. Qulgley.. ..May 4/37 60
(See "Racing Luck," "In the Cutting Room," Feb. 13/37.)
Squadron of Honor Don Terry-Mary Russell Jan. 20/38t....55
(See "The American Legion," "In the Cutting Room," Nov. 6/37.)
Start Cheering (G) Jimmy Durante-Joan Perry Mar. S/S8t 79. Feb. 5/88
Thunder In the City (Q) Edw. G. Robinson-Lull Deste. . . . Apr. 25/37 78. Feb. 13/87
Trapped by G-Men (G) Jaek Holt- Wynne Gibson Oet. 27/37T 65. Nov. 18/87
Two Fisted Sheriff Charles Starrett- Barbara Weeks.. June 15/37 59
Two Gun Law Charles Starrett-Peggy Stratford . .Apr. 7/87 58
Under Suspicion (G) Jaek Holt-Kath. DeMllle Dee. I6/37T 67. Nov. 20/37
Venus Makes Trouble James Dunn-Patrlela Ellis May 14/37 58
(See "In the Cutting Room," Apr. 3/37.)
When G-Men Step In (G) Don Terry-Jaequellne Wells Mar. Sl/38t 61. Mar. 19/38
Who Killed Gall Preston? Wyn Cahoon- Robert Paige Feb. 24/38T....6I
Wide Open Faces Joe E. Brown-Jane Wyman Feb. I5,'38t 67
(See "In the Cutting Room," Jan. 22/38.)
Woman Against the World Ralph Forbes-Alice Moore Mar. I7/38T 69
Woman In Distress (G) May Robson-lrene Hervey Jan. 17/37 68. Feb. 13/37
Women In Prison (A) Wyn Cahoon-Scott Colten Jan. I/38T.. . .59. Mar. 12/38
NOTE: The totals for running time are the official figures an-
nounced by the home offices of the distributing companies.
When a production is reviewed in Hollywood, the running time
is as officially given by the West Coast studio of the company at
the time of the review, and this fact is denoted by an asterisk(')
immediately preceding the number. As soon as the home office has
established the running time for national release, any change from
the studio figure is made and the asterisk is removed.
Running times are subject to change according to local conditions.
State or city censorship deletions may cause variations from the
announced and published figures; repairs to the film may be an-
other reason.
Running Time
Title Star Rel. Date Minutes Reviewed
Extortion Seott Colton-Mary Russell Apr. 25/381 58
Flight Into Nowhere (G) Jaek Holt-Jacqueline Wells Apr. I8,'38t . . . .65. Mar. 19/38
Holiday Katharine Hepburn-Cary Grant.. . May 26,'38t
Law of the Plains Chas. Starrett-lrls Meredith May I2,'38t
Main Event, The Robert Palge-Jaequellne Wells.. .May 5.'38t 55
Paris on Broadway Lanny Ross
Stagecoach Days Jaek Luden- Eleanor Stewart '.
State Patrol Jacqueline Wells-Robert Paige
Swingtime In the Saddle Chas. Starrett-lris Meredith
There's Always a Woman (A). .Joan Blondell-Melvyn Douglas. .. .Apr. 20,'38t 81. Mar. 19/38
You Can't Take It With Yea.. Jean Arthur- James Stewart
FIRST NATIONAL
Coming
Call of the Rockies Chas. Starrett-lrls Meredith.
City Shadows Edith Fellows-Leo Carrillo...
Crime Takes a Holiday Jack Holt-Mareia Ralston
..Apr. 30/38T 54
(See also Warner Brothers) Running Time
Title Star Rel. Date Minutes Reviewed
Adventurous Blonde, The (G)
271 : Glenda Farrell- Barton MaeLano. .Nov. I3.'37t. .. .61 Sept. 11/37
Aleatraz Island (G) 284 John Lltel-Ann Sheridan Nov. 6/37t . .. .64. Oet. 23/37
(Exploitation: Dee. 18/37, p. 34; Dee. 25/37, p. 54; Jan. 8/38, pp. 80, 88; Jan. 22/38,
pp. 64. 67; Mar. 5/38. p. 59.)
Back In Circulation (A) 268. ..Joan Blondell-Pat O'Brien Sept. 25/37t. ■- 82. Aug. 7/37
Case of the Stuttering Bishop,
The. 176 Donald Woods-Ann Dvorak June 5/37 70
Cherokee 8trlp 178 Disk Foran-Jane Bryan May 15/37 55
Confession (A) 158 Kay Franela-lan Hunter Aug. 28/37 86. July 24/37
Dance, Charlie, Dance (G)
165 Stuart Erwln-Jean Mulr Aug. 14/37 64. May 1/37
Daredevil Drivers. The, 279... Dick Purcell-Beverly Roberts. ... Feb. I2,'38t...59
Draegerman Courage (G) 168.. Jean Mulr-Barton MacLane May 15/37 58. Aug. 29/38
(Exploitation: Nov. 27/37, p. 79.)
Empty Holsters 179 Dlek Foran- Patricia Walthall. .. .July 10/37
Ever Since Eve (G) 162 Marlon Davles-R. Montgomery .. .July 17/37 79. June 26/37
Fools for Scandal (G) 252 Fernand Gravet-Carole Lombard . .Apr. IS/SSt.. .*85.Mar. 19/38
Gold Is Where Yeu Find It
(G) 255 George Brent-O. de Havllland. .. . Feb. I9,'38t 97. Jan. 22/38
(Exploitation: Apr. 9/38, p. 56.)
Hollywood Hotel (G) 233 Dlek Powell-Frances Langford Jan. l5/38t...l89.Dee. 25/37
(Exploitation: Jan. 22/38, p. 65; Apr. 9/38, p. 54.)
Love Is On the Air (G) 289. ..Ronald Reagan-June Travis Oct. 2/37f 61. Oet 15/37
Marked Woman (A) 158 Botte Davls-H. Bogart Apr. 10/37 96. Mar. 8/37
Men In Exile 174 Richard Pureell-June Travle Apr. 4/37
(See "In the Cutting Room," Nov. 21/36.)
Missing Witnesses (G) 273... Dick Pureell-Jean Dale Dee. Il/S7t 61. Oet. 30/37
Mountain Justice (A) 161 Josephine Hutchlnson-G. Brent. ..Apr. 24/37 82. May 22/37
Mr. Dodd Takes the Air (Q)
159 Kenny Baker-Jane Wyman Aug. 21/37 86. July 31/37
(Exploitation: Oet. 30/37, p. 88.)
Over the Goal (G) 272 William Hopper-June Travis Oct. I8.'37t. . . .63. Oet. 9/37
Perfect Specimen, The (G) 257.Errol Flynn-Joan Blondell Oet. 23/37T 97. Oct. 2/37
Prairie Thunder 180 Dick Foran-Ellen Clancy 8ept. 11/37
Prince and the Pauper, The
(G) 152 Mauch Twlns-Errol Flynn May 8/37 120. Apr. 17/37
(Exploitation: May 29/37, p. 68: June 26/37, p. 121; July 3/37, p. 68; Nov. 6/37, p. 59;
Fob. 12/38, p. 71.)
San Quentln (G) 163 Pat O'Brien-Humphrey Bogart.. .Aug. 7/37 70. Apr. 3/37
She Loved a Fireman (G) 270.. Dick Foran-Ann Sheridan Dee. I8,'37t 57. Oet. 16/37
Sht the Octopus (G) 268 Hugh Herbert-Allen Jenkins Dec. M/37t 54. Nov. 13/37
Slight Case of Murder, A (A)
259 Edw. G. Robinson-Jane Bryan Mar. 5/38T . .."83. Feb. 12/38
Submarine D-l (G) 258 Pat O'Brien-George Brent Nov. 27/37t . ■ . 105. Nov. 13/37
(Exploitation: Dec. 18/37, p. 67; Jan. 1/38, p. 57; Jan. 29/38, p. 82; Apr. 2/38,
p. 58.)
Talent Scout (G) 166 Donald Woods-Jeanne Madden July 24/37 62. June 12/37
That Certain Woman (A) 254.. Botte Davis-Henry Fonda Sept. I8,'37t 93. Aug. 7/37
(Exploitation: 8ept. 25/37, p. 69.)
That Man's Here Again (G)
175 Mary Magulre-Tom Brown Apr. 17/37 58. Mar. 27/37
53
MOTION PICTURE HERALD
APRIL 16, 1938
ITIHE RELEASE CHAKT~C€NT»E)
Running Time
Title Star Rel. Date Minutes Reviewed
Tbey Won't Forget (A) 265... Gloria DIckson-Claude Rains Oct B,'37t 95. June I9,'37
(See production article, "The Deep South," May 8.'37, p. 16; exploitation: Nov. 13, '37,
0. 69; Nov. 20/37, pp. 88, 92; Jan. I, '38. p. 58.)
West of Shanghai (G) 164 Boris Karloff- Beverly Roberts. . .Oct. 30/37 65. July 17/37
(Reviewed under the title, "War Lord.")
Coming
Adventures of Robin Hoed Errol Flynn-O. de Havilland May I4,'38t
(See production article. Dee. 25/37, p. 14.)
Beloved Brat (G) 267 Bon ita Granville- Dolores Costello. .Apr. 30/38t 62. Feb. 19/38
Mr. Chump Johnnie Davis-Lola Lane
(See "In the Cutting Room," Apr. 9/38.)
Mystery House Dick Purcell-Ann Sheridan May 2l/38t
(See "Mystery of Hunting's End," "In the Cutting Room," Dec. 11/37.)
Secrets of an Actress Kay Francis-George Brent
(See "In the Cutting Room," Apr. 9/38.)
Terchy Blane In Panama Paul Kelly-Lola Lane May 7/S8t
(See "In the Cutting Room," Feb. 12/38.)
When Were You Born? Anna May Wong
Women Are Like That 261. ..Kay Francis-Pat O'Brien Apr. 23/38T.---78
(See "This Woman Is Dangerous," "In the Cutting Room," Oct 23/37.)
Title Star Rel.
Small Town Boy (G) 205 Stuart Erwln-Joyce Compton Dec.
(Exploitation: Oct. 16/37, p. 84.)
Something to Sing About (G)
210 James Cagney-E. Daw Nov.
Spirit of Youth (G) Joe Louis-Edna Mae Harris Apr.
(Exploitation: Feb. 19/38, p. 82.)
Sweetheart of the Navy 203 Eric Linden-Cecilia Parker June
Swing It Sailor (G) 215 Wallace Ford-Isabel Jewell Feb.
Tex Rides with the Boy Scouts
(G) 214 Tex Ritter Jan.
Trailin' Trouble 208 Ken Maynard Nov.
Two Who Dared (A) 113 Anna Sten-Henry Wllcoxon May
(Reviewed under the title, "A Woman Alone.")
Wallaby Jim of the Islands
213 Geo. Houston- Ruth Coleman Dec.
Zamboanga (G) 219 Native Cast Apr.
Running Time
Date Minutes Reviewed
3/37t....6I.Dee. 4/37
Coming
I9,'37t.
l/38t.
8/37t.
4,'38t..
. .93. Sept.
..66. Jan.
I7,'37t.
I5,'38t.
.61. Mar.
*&5.July
4/37
8/38
. 611*2....
..57. Nov.
2l/38t....6S.Nov.
I2,'37t.. ..57
8/37 73. June
13/37
6/37
6/S8
6/37
I7/S7
International Crime 220 Rod La Rocque-Astrld Allwyn Apr. 22/38t. . . .60
(See "The Shadow Murder Case," "In the Cutting Room," Jan. 8/38.)
Spy of Napoleon (G) R. Barthelmess-D. Haas 98. Oct. 10/38
GB PICTURES
Title Star
Dr. Syn (G) 3603 Geo. Arllss-Margaret Lockwood. .
Floating City No. I (re-Issue) .Leslie Fenton-Conrad Veidt
Gangway (G) 3665 Jessie Matthews-Nat Pendleton..
Girl Was Young, The (G) 7004. Nova Pilbeam- Derrick de Marney.
(Reviewed under the title, "Young and Innocent") (See
P. 16.)
I Was a Spy (re-issue) (G)
7013 '. Madeleine Carroll-H. Marshall..
King Solomon's Mines (G)
3618 Cedrie Hardwlcke- Roland Young.
(See production article. May 22/37, p. 16.)
Look Oirt for Love 7002 Anna Neagle-T. Carminati
Non Stop New York (G) 7001. .Anna Lee-Desmond Tester
(Exploitation: Mar. 12/38, p. 65.)
Sailing Along (G) 7003 Jessie Matthews-Roland Young..
Sez O'Reilly to MacNab (G) . .
3602 Will Fyffe-Will Mahoney
(Reviewed under the title, "Said O'Reilly to McNab.")
Show Goes On, The Anna Neagle-T. Carminati
Silent Barriers (G) 3608 Richard Arlen-LIIII Palmer
(See "The Great Barrier," production article, Feb. 6/37,
p. 65; May 1/37, p. tl; June 26/37, p. 121; July 17/
81; Aug. 7/37, p. 94; Sept 4/37, p. 96.)
Talk of the Devil (G) 3607 Ricardo Cortez-Sally Ellers
Tenth Man, The (G) 3622 John Lodge- Antoinette Collier...
To the Victor (G) 7005 Will Fyffe-John Loder
Two of Us 3619 Jack Hulbert-Glna Malo
Where There's a Will 3624.... Will Hay
Wife of General Ling (G) 7015. Griffith Jones-Adrlenne Renn...
Coming
Asking for Trouble Jessie Matthews
Empty World Nova Pilbeam
Girl Must Live, A Lilll Palmer- Margaret Loekwoed.
Illegal Holiday John Lodge- Margaret Lockwood..
Strange Boarders .,.Tom Walls- Renee Saint Cyr. ...
Uneonquered Woman Anna Lee
Wedding Dream Nova Pilbeam
Running Time
Rel. Date Minutes Reviewed
.Oct. 15/37 81. Sept. 18/37
.Apr. l/38t
.Sept. 1/37 88. Aug. 28/37
.Feb. l7/38t....70.Dee. 11/37
production article, Oct. 30/37,
.Jan. t .'38 1 - - - .89. Sept. 23/33
.Aug. 26/37 76. July 3/S7
Jan. I5.'38t
Nov. I7,'37t....70.0ct 2/S7
Mar. l5/38t..-87.Feb. 12/38
Nov. 20/37 83. July 17/37
Apr. I5,'38t
Apr. 29/37 83. Feb. 27/37
p. 10; exploitation: Apr. 3/37,
37, p. 90; July 24/37. pp. 7(.
.June 1/37 76. May 22/37
.May 15/37 65. Aug. 29/38
.Mar. l/38t...78.Feb. 19/38
July 10/37 64
.July 26/37 74
.Feb. l,'38t....70.Feb. 8/38
GRAND NATIONAL
Title Star Rel.
Bank Alarm 139 Conrad Nagel-Eleanor Hunt June
Boots of Destiny 204 Ken Maynard-Claire Dodd Oct.
Damaged Goods Pedro de Cordoba Mar.
Forever Yours (G) 155 Benjamino Gigll May
Frontier Town 217 Tex Ritter Mar.
Girl Said No, The (G) 201 Robt. Armstrong- Irene Hervey. . .Oct.
Gold Racket, The (G) 138 Conrad Nagel-Eleanor Hunt Apr.
He Loved An Actress 218 Ben Lyon-Lupe Velez Mar.
Here's Flasb Casey (G) 211. ..Eric Linden-Boots Mallory Jan.
Hideout In the Alps 199 Jane Baxter-Anthony Busholl July
(Reviewed under the title, "Dusty Ermine.")
Hlttln' the Trail 149 Tex Ritter-Jerry Bergh Apr.
Juggernaut (A) 154 Boris Karloff-Joan Wyndham Apr.
Killers of the Sea (G) l35....Capt. Wallace Casewell May
Love Takes Flight (G) 206 Bruce Cabot-Beatrice Roberts Nov.
Man In the Mirror, The (A)
112 E. E. Horton-Gonevleve Tobin...Apr.
Mr. Boggs Steps Out (G) 216.. Stuart Erwin-Helen Chandler Feb.
Mystery of the Hooded Horse-
men 151 Tex Bitter-Iris Meredith Aug.
Renfrew of the Royal Mounted
(G) 212 James Newlll-Carol Hughes Dec.
Riders of the Rockies 150 Tex Rltter-Louise Stanley July
Shadow Strikes, The (G) 202.. Rod La Rocque-Lynn Anders Oct.
Sing. Cowboy, Sing (G) 145... Tex Rltter-Louise Stanloy May
Running Time
Date Minutes Reviewed
25/37 61
22/37t. ..56
15/381- 60. July 10/37
15/37... 70'/2. June 12/37
4/38t. . ..58
l5/37t....76.May 29/37
10/37... 65'/2. May 1/37
25/38t 68
7,'38t 58. Oct. 9/37
23/37 75. Oct 10/36
3/37 58
30/37 64. Oct 17/36
8/37 49. May 15/37
5,'37t....7I.Aug. 7/S7
24/37... 7 1 '/j. Jan.
!8/38t....68.Nov.
18/37
20/37
6/37 60
I0,'37t.. ..57. Oct. 10/37
2/37 56
29/37f 61. July 17/37
22/37 59. June 5/37
3l/37t....89.Jan.
3/37t....72.Dee.
9/S7 89. July
28/37
8/38
4/37
3/37
METRO-GOLDWYN-MAYER
Running Time
Tltte Star Rel. Date Minutes Reviewed
Arsene Lupin Retnrns (G) 824. Virginia Bruea-Melvyn Douglas. .. Feb. 25,'38t tl , Jac. 23/83
Bad Guy (G) 743 Bruce Cabot- Virginia Grey Aug. 27/37 69. Aug.
Bad Man of Brimstone (G) 812. Wallace Beery- V. Bruce Dee.
Beg, Borrow or Steal (G) 814. .Frank Morgan-Florenee Rite Do*.
Between Two Women (G) 737. .Virginia Bruce- Franchot Tane July
(Exploitation: Jan. 1/38, p. 58.)
Big City (A) 801 Spencer Traey-Lulse Ralner Sept. 3/37t... .80. Sept. 4/87
(Exploitation: Dee. 4/37, p. 72; Dee. 11/37, p. 78; Dee. 18/37, p. 64; Dee. 25/37, p. 56.)
Bride Wore Red, The (G) 804.. Joan Crawford -Franchot Tone Oct. 8/37t. . . 103. Oct. 2/37
(Exploitation: Nov. 13/37, p. 62; Nov. 20/37, p. 92; Dee. 11/37, p. 78.)
Broadway Melody of IS38 (G)
739 Eleanor Powell- Robt. Taylor Aug. 20/37.. .. 1 10. Aug. 2l,t7
(Exploitation: Nov. 13/37, p. 62.)
Captains Courageous (G) 717. ..F. Bartholomew-Spencer Tracy June 25/37 116. Apr. 8/37
(See production artlrie, Apr. 24/37, p. 12; exploitation: May 15/37, p. 94; July 31/37.
p. 82; Aug. 7/37, pp. 91, 92; Aug. 21/37, pp. 76, 78; Aug. 28/37, p. 97; Sept. 4/37,
PP. 95. 97: Oct. 2/37, p. 77.)
Conquest (A) 805.. Greta Garbo-Charles Beyer Oct. 22/37t. . . 1 1 2. Oct. 30/87
(Exploitation: Dee. 4/37, p. 70; Oct. 11/37, p. 76; Jan. 8/38, p. 82.)
Day at the Races, A (Q) 730. .Marx Brothers-Allan Jones June 1 1/37.. .. 1 1 1 .June 18/37
(See production artlele, Apr. 24/37, p. 12; exploitation: May 15/37, p. 94; July 10/87,
p. 86; July 17/37, p. 89; Apr. 7/37, p. 91; Oct. 16/37, p. 84; Jan. 22/38, pp. 64, 67;
Apr. 2/38, p. 57.)
Double Wedding (G) 807 William Powell-Myrna Ley Oct
(Exploitation: Dec. 11/37, p. 77; Jan. 8/38, p. 82; Mar. 19/38,
Emperor's Candlesticks, The
<G) 733 William Powell-Lulse Ralner July
Everybody Sing (G) 819 Allan Jones-Judy Garland Feb.
Firefly, The (G) 809 Jeanette MaeDonald-Allan Jones. .Nov.
(Exploitation: Dee. 4/37, pp. 71, 76; Dee. 25/37, pp. 55, 58: Jan. 15/38,
First Hundred Years, The (G)
826 Robt. Montgomery-V. Bruce Mar. Il/38t 73. Mar.
Girl of the Golden West (G) 827. Jeanette MacDonald-N. Eddy Mar. I8,'38t. . . 121 . Mar.
(See production article, Feb. 5/38, p. 16.)
Good Earth, The (A) 741 Paul Munl-Lulse Ralner Aug. 8/37 139. Feb. 6/37
(See production article, July 11/36, p. 76; exploitation: Feb. 6/37, p. 72; Feb. 20/37,
p. 85; Apr. 3/37, p. 69; May 1/37, p. 83; May 15/37, pp. 96, 99; June 12/37, p. 94;
July 10/37, p. 87; Aug. 7/37, pp. 90, 92; Sept. 18/37, pp. 82, 85: Oct. 2/37, p. 76;
Oct 9/37, p. 67; Oct. 23/37. p. 82: Jan. 15/38, p. 64; J»i. 29/38, ■. 84.)
Good Old Soak (G) 728 Wallace Beery-Betty Furness Apr. 23/37 76. Apr.
(Exploitation: May 29/37, p. 67; June 26/37, p. 121.)
Hell Divers (re-Issue) (G) Clark Gable-Wallace Beery June 4/37.. ..109. Dm.
Judge Hardy's Children (G)
828 Lewis Stone-Mlekey Rooney Mar. 25/SSt.. . .77. Mar.
Last Gangster, The (A) 810... Edw. G. Robinson-Rose Stradner. . Nov. I2/S7t 81. Nov.*
(Exploitation: Feb. 26/38, p. 69; Mar. 5/38, p. 60.)
Live, Love and Learn (G) 808.. Robt. Montgomery-R. Russell Oct. 29/37t 78. Oct 23/87
London by Night (G) 740 George Murphy-Rita Johnson July 80/37 69. July 24/87
l5/37t....87.Sept 28/87
P. 74.)
2/37 89.July
4/38t....9I.Jan.
5/S7t.. .131. July
P. 70.)
S/S7
22/S8
24/37
12/38
19/8*
24/J7
28/31
28/8*
13/37
Love Is a Headache (G) 821... Gladys George- Franchot Tone.... Jan,
Madame X (A) 806 Gladys George-Warren William. . .Oct.
Manhattan Melodrama
(re-Issue) (G) C. Gable-M. Loy-W. Powell July
Mannequin (G) 820 Joan Crawford-Spencer Tracy Jan.
(Exploitation: Feb. 5/38, p. 86; Mar. 26/38, p. 70; Apr. 2/38,
Man-Proof (A) 817 Myrna Loy- Franchot Tone
Married Before Breakfast (G)
736 Robt. Younn-Florence Rl*
l4/38t....73.Jan.
I.'37t....72.0et
2/37 90. Apr.
2l/38t....95.Dee.
p. 59.)
15/38
2/37
28/34
18/37
May Oliver-W. Pldgeon.
My Dear Miss Aldrlch (G) 803. Edna
Naughty Marietta (re-Issue)
(G> Jeanette MacDonald-E. Eddy.
(Exploitation: Dee. 25/37, p. 56.)
Navy Blue and Gold (G) 81 1.. Lionel Barrymore-Robt Youn
Paradise for Three (G) 818..
(Soe production article, Feb. 13/37. p. 16.)
Pick a Star (G) 735 Jack Haley-Patsy Kelly
Jan.
7/831..
..71. Dee.
18/37
18/37..
. .70. June
26/37
Mar.
4/38t..
..95. Feb.
28/33
Sept
I7/S7t..
..73. Sept
11/87
Aug.
6/37...
.105. Mar.
2/Si
Nov.
I0/37T..
..94. Nov.
20/37
Apr.
30/37...
.117. Apr.
10/87
Apr.
23 /37.. ,
. .67. Feb.
6/37
Feb.
M/38t..
.105. Feb.
12/38
Jan.
28/38t..
.•75. Jan.
22/38
June
4/37...
.119. June
12/87
May
21/37 ,
24/37
APRIL 16, 1938
MOTION PICTURE HERALD
59
(THE RELEASE CHART— CCNT'D)
Running Time
Title Star Rel. Date Minutes Reviewed
Romeo and Juliet (G) 1100 Norma Shearer-Leslie Howard Apr. 16737 127. July I7,'3S
(See production article. Mar. 28/36, p. 16; exploitation: Jan. 9,'37, p. 68; Jan. 23. '37,
p. 79; Jan. 30/37, p. 83; Feb. 6.'37, p. 77; Apr. I7,'37, pp. 78, 79; Apr. 24,'37, p. 94;
May l,'37, p. 80; May 8,'37, p. 74; May 29,'37, p. 70; June 26/37, pp. 118, 119, 123;
July 3.'37, pp. 69, 70; July I7.'37, p. 91; July 24.'37, p. 80; July 31, '37, p. 80.)
Rosalie (G) 816 Eleanor Powell-Nelson Eddy Dee. 24,'37t . . . 122. Deo. 2V37
(See production article, Nov. 6,'37, p. 34; Apr. 2,'38, p. 58.)
Saratoga (G) 742 Clark Gable-Jean Harlow July 23/37 94. July 24/37
(Exploitation: Aug. 28/37, p. 98.)
Song of the City (G) 724 Dean Jeffries-Margaret Lindsay. .Apr.
They Gave Him a Gun (A)
731 S. Tracy-G. Geerge-F. Tone May
Thirteenth Chair, The (G) 732. Madge Evans-Henry Danlell May
Thoroughbreds Don't Cry (Q)
813 Mickey Rooney-Judy Garland Nov. 26/37t 80. Nov. 20/S7
(Exploitation: Feb. 26/38, p. 69.)
Topper (G) 738 Constance Bennett-Cary Grant. .. .July
(Exploitation: Aug. 21/37, p. 75; Oct. 2/37, pp. 76, 77; Oct
2/37.
.69. Mar. 27/37
14/37 94. May
7/37 66. May
16/37 97.July
23/37, p. 84; Oet.
15/37
8/S7
I7/S7
30'37,
p. 86; Nov. 29/37, p. 82; Dec. 11/37, p. 76; Dee. 18/37, p. 69; Jan. 22/38, p. 66; Feb.
19/38, p. 86.)
Trader Horn (re-Issue) (G) ... Harry Carey-Edwlna Booth May reissue. ...128. Jan. 24/31
Way Out West (G) 734 Laurel and Hardy Apr. 16/37 64. Jan. 2/37
(Exploitation: July 17/37, p. 92.)
Women Men Marry, The (A)..
802 J. Hutchinson-George Murphy Sept. I0,'37t - - .6l.8ent 11.17
Vank at Oxford, A 823 (G) Robt. Taylor-M. O'Sulllvan Feb. I8.'38t. . . 103. Jan. 28/38
(Exploitation: Mar. 12/38, pp. 63, 64; Mar. 19/38, p. 78: April 2/38, p. 57.)
You're Only Young Onto (G)
815 Lewis Stone-Mickey Rooney Dee. IO/37t 77. Nov. 27/37
Coming
David Copperfleld (reissue) (G)
533 F. Bartholomew-W. C. Fields 133. Jan. 19/35
Hold That Kiss Dennis O'Keefe-M. 0. Sullivan. .. May I3,'38t
Lord Jeff F. Bartholomew- Mickey Rooney. . .June IO/38t
Marie Antoinette Norma Shearer- Tyrone Power
(See production article. Mar. 26/38, p. 16.)
Mutiny on the Bounty (reissue)
(G) Clark Gable-F. Tone 135. Nov. 9/35
Port of the Seven Seas (A) 829. Wallace Beery-M. O'Sulllvan 81. Apr. 9/38
San Francisco (reissue) (G)... Clark Gable-J. MacDonald 1 17. July 4/36
Shopworn Angel Margaret Sullavan-Jas. Stewart
Swiss Miss 830 Laurel and Hardy Apr. 29,'38t
(See production article, Feb. 26/38, p. 16.)
Test Pilot 831 C. Gable-M. Loy-S. Traey Apr. 22/38t
(See "In the Cutting Room," Jan. 8/38.)
Three Comrades Robt. Taylor- Margaret Sullavaa . . May 6/38t
(See "In the Cutting Room," Mar. 12/38.)
Treasure Island (reissue) (G)
403 Wallace Beery-J. Cooper 105. Aug. 17/34
Toy Wife, The Luise Rainer-Melvyn Douglas June 3,'38t
Yellow Jack R. Montgomery- Virginia Bruce .. May 20, '38t
MONOGRAM
Title Star Rel.
Atlantle Flight (G) Dlek Merrill-Paula Stene Aug.
Blazing Barriers (G) Edw. Arnold, Jr.-F. MeKlnney. . . July
Boy of the Streets (G) Jackie Cooper- Maureen O'Connor.. Dee.
(Exploitation: Jan. 8/38, p. 82; Jan. 15/38, pp. 65, 70; Mar,
p. 74; Apr. 9/38, p. 56.)
Bride for Henry, A (G) Anne Nagle- Warren Hull Sept.
Code of the Rangers Tim MeCoy
County Fair (G) John Arledge-Mary Lou Lender... Nov.
Danger Valley Jaek Randall-Louis Wilde Nov.
Federal Bullets (G) Terry Walker-Mllburn Stone Oet.
Female Fugitive Evelyn Venable-Cralg Reynolds. . .Apr.
(See "In the Cutting Room," Mar. 19/38.)
God's Country and tha Man. ...Tom Keene Sept.
Hoosler Schoolboy (G) Mlekey Rooney-Anne Nagel July
Land of Fighting Men Jaek Randall Mar.
Legion of Missing Men Ralph Forbes July
Luck of Roaring Camp Owen Davis, Jr.-Joan Woodbury. .Nov.
My Old Kentueky Homo (G)... Grant Richards- Evelyn Venable. . . Feb.
Outer Gate Ralph Morgan-Kay Llnaker Aug.
Painted Trail (G) Tom Keene Feb.
Paradise Isle (G) Warren Hull-Movlta July
(Exploitation: Sept 18/37, p. 83.)
Phantom Ranger, The Tim McCoy Apr.
Port of Missing Girls (G) Judith Allen-Mllburn Stone Feb.
Riders of the Dawn (G) Jack Randall-Peggy Key* July
Romance of the Roekles Tom Keene-Beryl Walla** Deo.
Rose of the Rio Grande (G) . . Movlta-John Carroll Mar.
Saleslady (G) Anne Nagel-Weldon Heybura Feb.
Shadows of the Orient (Q) Regis Tooraey- Esther Ralston Aug.
Stars Over Arizona (G) Jack Randall- Kathleen Elliot Sept
Telephone Operator Judith Allen-Grant Withers Dee.
Thirteenth Man Weldon Heyburn-I. Courtney June
West of Rainbow's End Tim McCoy-Nora Lane Jan.
Where Trails Divide Tom Koene Oet.
Where the West Begins Jack Randall Feb.
Coming
Gunsmoke Trail Jack Randall Apr. 27/38t.
Marines Are Here. The June Travis-Gordon Oliver May 4/38t.
Private Nurse Sally Blane-John Arledge May 1 8,'38t •
Running Time
Date Minutes Reviewed
25/37t....59.Sept 25/37
4/37t....65.Nov. 20/37
8/37t 76. Dee. 11/37
5/38, p. 60; Mar. 19/38.
29/37t 58. Oet 2/S7
Mar. 9/38t..
24/37t....72.Nov. 20/87
3/37t....53
S0/37T 61. Oet 30/37
I5,'38t.. ..58
2/37t....5«
7/S7t....62.July 3/37
M,'38t
28/37t....62
I7/S7t....59
9/38t....72.Feb. I2/S8
4/37t....62
IB/38t....50.Mar. 19/38
2l/37t....73.Aug. 14/87
•38t
*38t....65.Mar. 5,'SS
•37t....55.Aug. 21/87
•37t.. ..53
'38t...*60.Apr. 2/38
■38t....65.Jan. 29/38
•37t 69
•37t....62.8opt 25/37
•S7t....62
•S7t....70
'38t....57
•37t....59
•38t
Title Star
Romance of the Llmberlost Jean Parker-Eric Linden
Two Gun Justice Tim McCoy May I3,'38t
Running Time
Rel. Date Minutes Reviewed!
PARAMOUNT
6/37
.90. Feb. 12/38
6/37t....67.Aug. 7/37
!9/37t....82.Nov. 20/37
64. Sept II/3)7
66. Mar. 12/38
.60. Nov. 1/37
.56. Feb. 12/38
.70. Mar.
.67. Dee.
5/38
18/37
..95. Aug. 21/37
.88. July 10/37
.94. Oet 2/37
.80. Dee. 25/37
Running Time
Title Star Rel. Date Minutes Reviewed
Angel (A) 3714 Marlene Dletrich-H. Marshall Oet 29/37t. . . .98. Sept. 25/37
(Exploitation: Jan. 29/38, p. 84.)
Artists and Models (G) 3702. ..Jack Benny-Gall Patrick Aug. I3,'37t 97. Aug. 7/37
(Exploitation: Sept. 18/37, p. 83; Nov. 27/37, pp. 79, 84; De*. 4/37, p. 72; Jan. 15/38.
P. 64.)
Barrier, The (G) 3716 Leo Carrlllo-Jean Parker Nov. I2,'37t 90. Nov.
(See production article. Sept 18/37, p. 14.)
Big Broadcast of 1938 (G) 8730. W. C. Fields-Martha Raye Feb. I8,'38t
(See production article, Nov. 20/37, p. 14.)
Blonde Trouble 3701 Johnny Downs-E. Whitney Aug.
Blossoms on Broadway (G)
3718 Edward Arnold-Shirley Ross Nov.
(See production article, Sept. 25/37, p. 16.)
Bluebeard's Eighth Wife (A) . . Claudette Colbert-Gary Cooper Mar. 25/S8t. . *84. Mar. 26/38
Born to the West 3721 John Wayne-Marsha Hunt Dee. IO/37t 66
Buccaneer, The (G) 3728 Fredrie March- Franeiska Gaal Feb. 4/38t. . . 126. Jan. 15/38
(See production article, Oct. 23/37, p. 14; exploitation: Feb. 12/38, p. 73; Feb. 26/38.
p. 68; Mar. 5/38, p. 61; Mar. 12/38, p. 64; Mar. 26/38, p. 68: Apr. 2/38, p. 57.)
Bulldog Drummond Comes Back
(G) 3725 J. Barrymore- Louise Campbell Sept. 24,'37t.
Bulldog Drummond's Peril (G).J. Barrymore-Loulse Campbell Mar. I8.'38t.
Bulldog Drummond's Revenge
(G) 3725 J. Barrymore-Loulse Campbell Jan. 7/38t.
Cassldy of Bar 20 (G) 3756. ..Wm. Boyd-Frank Darlen Feb. 25,'38t.
Dangerous to Know (A) 3732. ..Anna May Wong-Aklra Tamlroff. . Mar. il/38t.
Daughter of Shanghai (G) 3722. Anna May Wong-Chas. Bltkford. . . Dec. I7,'37t.
Double Or Nothing (G) 3707... Bing Crosby-Martha Raye Sept 1 7/37 1.
(Exploitation: Oct. 23/37, p. 82; Oct. 30/37, p. 84; Nov. 20/37, p. 97.)
Easy Living (G) 3652 Jean Arthur-Edw. Arnold July I6,'37t.
Ebb Tide (A) 3719 Oscar Homolka- Frances Farmer. .. Nov. 26/38t-
Every Day's a Holiday (A)
3726 Mae West-Edmund Lowe Jan. I4.'38t.
(Exploitation: Mar. 12/38, pp. 62, 64, 66.)
Exclusive (G) 3653 F. Mac Murray -Frances Farmer. . .July 30/37 85. July 31/37
Forlorn River (G) 3650 June Martel-Larry Crabbe July 2/37 56. July 3/37
Great Gamblnl, The (G) 3848. Aklm Tamlroff- Marian Marsh June 25/37 70. July 24/37
Her Jungle Love (G) Dorothy Lamour-Ray Mllland Apr. I5/S8t . . .*78. Mar. 26/38
High, Wide and Handsome (Q)
3710 Irene Dunne-Randolph Scott Oet l/S7t. . . 1 12. July 24/37
(Exploitation: Dec. 4/37, p. 70; Jan. 1/38, p. 59; Jan. 22/38, p. 67; Jan. 29/38, p. 84.)
Hills of Old Wyoming (G)
3669 William Boyd-George Hayes Apr. 16/37 79. Apr. 17/37
Hold 'Em Navy (G) 3715 Lew Ayres-Mary Carlisle Nov. 5/37t 67. Oet. 23/37
Hopalong Rides Again (G)
3753 William Boyd-George Hayes Sept 8,'37t 65. Aug. 21/37
Hotel Haywire (Q) 3645 Leo Carrlllo-Mary Carlisle June 4/37 66. May 22/87
I Met Him In Paris (G) 3644 . Claudette Colbert-M. Douglas May 28/37 86. May 29/37
(Exploitation: Oet. 9/37, p. 67.)
Internes Can't Take Money (A)
3639 Barbara Stanwyck-Joel MeCrea. . . Apr.
(Exploitation: Aug. 28/37, p. 98.)
King of Gamblers (A) 3640... Lloyd Nolan-Claire Trevor Apr.
Last Train from Madrid (G)
3646 Lew Ayres-Dorothy Lamour June
Love on Toast 3720 Stella Ardler-John Payne.. Dee.
Make Way for Tomorrow (G)
3641 Beulah Bondl-Vlctor Moore Apr. 30/37 92. May
(Exploitation: July 24/37, p. 80; July 31/37, p. 82; Sept 11/37, p. 84; Sept.
pp. 69, 70; Oct. 30/37, p. 88; Nov. 20/37, p. 92.)
Midnight Madonna (G) 3649.. .Warren Wllllam-Mady Correll July 2/37 65. June
Mountain Musi* (G) 3647 Bob Burns-Martha Raye Jane 18/37 77. June
(Exploitation: July 17/37, p. 89; July 24/37, pp. 79, 81; Aug. 7/37, pp. 90, 92; Sept
p. 95; Sept. 18/37, p. 86; Oct. 23/37, p. 84; Dee. 4/37, p. 72.)
Murder Goes to Cellege (G)
3633 Roseoe Karns-Marsha Hunt Mar. 5/37 71. Mar.
Night Club Scandal (G) 3717.. Lynns Overman-J. Barrymore Nov. I9,'37t.. . .70. Oet.
Night of Mystery, A (A) 3643. Roseoe Karns-Ruth Coleman May 21/37 75. May
North of the Rio Grande (Q)
3670 William Boyd-George Hayes June 25/37 70. June
On Such a Night (A) 3704 Karen Morley-Grant Richards Aug. 27/37t 73. Aug.
(Exploitation: Nov. 6/37, p. 66.)
Partner* In Crime 3711 Lynne Overman- Roseoe Kara* Oct. 8/37t 62
Partner* of the Plain* (G) 3755. Wm. Boyd-George Hayes Jan. 28,'38t 68. Do*.
Plainsman, The (G) 3624 Gary Cooper-Jean Arthur Jan. 1/37 1 13. Nov.
(Exploitation: Jan. 30/37, p. 85; Feb. 20/37, p. 82: Feb. 27/37, p. 83; Mar. 6/37,
Mar. 13/37, p. 80; Mar. 20/37, pp. 78, 82; Mar. 27/37, pp. 80, 82, 83; Apr. 5/37,
Apr. 24/37, p. 93; May 29/37, p. 68: Aug. 21/37. p. 75; Apr. 9/38, p. 54.)
Romance In the Dark (G) 3731. Gladys Swarthout-John Bole* Mar. 4/38t. . . .80. Feb.
Rustler's Valley (G) 3671 William Boyd-George Hayes July 23/37 60. July
Scandal Street (G) 3729... .Lew Ayres-Loulse Campbell Feb. I l/38t. . . .62. Feb.
She Asked for It (G) 3708... Wm. Gargan-Orlen Hayward Sept. I7,'37t 68. Sept.
She's No Lady (G) 3703 Ann Dvorak-John Trent Aug. 20/371 62. Aug.
Sophie Lang Goes West (Q)
3706 Gert M lehael - Larry Crabbe Sept I0,'37t 65. Sept
9/37 79.Apr.
23/37 78. Apr.
11/37 77. June
3/37t....65
17/37
24/37
12/37
1/37
25/37,
12/37
19/37
4/37,
6/37
23/37
22/37
26/37
21/37
11/37
28/38
p. 91:
P. 6i;
It/88
10/37
12/38
4/37
7/87
4/87
60
MOTION PICTURE HERALD
APRIL 16, 1938
(THE RELEASE CHART— CONT'D)
Running Time
Date Minutes Revlei
S.'S7t....92.Auo. 14.
I9,'38. p. 82.)
26/37t....63.0et. 9,
l5/37t....63.Sept 18,
2l/38t....72.Nov. IS,
22/37t....58.0et 2,
l,'38t.
24/37t.
I4,'37 80. May 29,
3l/37t...ll5.Dee. II,
p. 83; Feb. 5. '38, p.
Mar. 12, '38, pp. 62,
9/37.
.69.
Title Star Rel
Seult at Sea (G) 3703 Gary Cooper-George Raft Sept
(See production article, Jan. 30/37, p. 16; Jap. 8,'38, p. 81; Feb
Texas Trail (G) 3754 William Boyd-George Hayes Nov.
This Way Please (G) 3712 C. (Buddy) Rogers-Betty Grable..Oct.
Thrill of a Lifetime (G) 8727. Eleanors Whitney-Johnny Dewas..Jan.
Thunder Trail (G) 3713 Gilbert Roland-Marsha Hunt Oet
(Exploitation: May 29, '37, p. 67.)
Tip-off Girls (G) Lloyd Nolan-Mary Carlisle Apr.
True Confession (A) 3723 C. Lombard- Fred MaeMurray Dec.
(Exploitation: Apr. 9,'38, p. 54.)
Turn Off the Moon (G) 3842... Chas. Ruggles-Eleanore Whitney. .May
Wells Fargo (G) 3724 Joel McCrea-Franees Dee Dee.
(Exploitation: Jan. I, '38, p. 58; Jan. 8, '38, p. 81; Jan. 29,'38,
Feb. I9.'38, p. 85; Feb. 26,'38, p. 70; Mar. 5.'38. p. 60;
Mar. I9,'38, p. 75; Mar. 26,'38, p. 70; Apr. 2,'38, p. 59.)
Wild Money 3651 Edward Everett Horton July
Coming
Bar 20 Justice Wra. Beyd-Russell Hayden June 24,'38f
Booloo Colin Tapley-Suratna At make. . . . July 29/38t
College Swing Martha Raye- Burns & Allen Apr. 29/38t
(See "In the Cutting Room," Feb. 1 2, '38; exploitation: Mar. 26, '38, p. 71.)
Coeeanut Grove F. MacMurray-Harrlet Hllllard . .May 20,'38t
(See "In the Cutting Room," Mar. 26,'38.)
Doctor Rhythm Blng Crosby- Beatrice Llllle May 6,'38t
(See "In the Cutting Room," Jan. I5,'38.)
Heart of Arizona 3757 Wm. Boyd-Natalle Moorhead Apr. 22,'38t
(See "In the Cutting Room," Jan. 22,'38.)
Hunted Men Lloyd Nolan-Mary Carlisle May 27/38t
(See "Crime Gives Orders," "In the Cutting Room," Mar. 26, '38.)
Men With Wings Fred MacMurray-Ray Milland
Prison Farm Lloyd Nolan-Mary Carlisle June I7,'38t
Professor Beware Harold Lloyd-Phyllls Welsh July I5,'38t
(See production article, Feb. 19, '38. p. 18.)
Sing, You Sinners Bing Crosby-Fred MaeMurray
Spawn of the North George Raft-Dorothy Lamour
Stolen Heaven Gene Raymend-Olympe Bradna. ..May I3.'38t
(See "In the Cutting Room," Feb. I2,'38.)
Texan, The Randolph Scott-Joan Bennett ,
Tropic Holiday Dorothy Lamour-Ray Milland July l/38t
(See "In the Cutting Room." Mar. 26. '38.)
You and Me George Raft-Sylvia Sidney June 3,'38t
(See "In the Cutting Room." Feb. 26. '38.)
*60.Mar. 19,
.84. Nov. 20,
'8?
S7
'87
37
S7
'38
'37
.'37
•37
83;
64:
REPUBLIC
Star
Rel.
Title
Affairs of Cappy Rleks, The
(G) 6027 Walter Brennan-Mary Brian May
All Over Town (G) 6020 Olson and Johnson Sept.
Arizona Gunflghter 7121 Bob Steele- Jean Carmen Sept.
Boothlll Brigade 6328 Johnny Mack Brown-C. Roehelle. . Aug.
Boots and Saddles (G) 7108 Gene Autry-Judith Allen Oet
Born To Be Wild (G) 7020 Ralph Byrd-Dorls Weston Feb.
Bulldog Drummond at Bay (6)
6025 John Lodge-Dorothy Maekalll July
Call of the Yukon Beverly Roberts- Riehard Arlen...Apr.
Call the Mesqulteers (G) 7113. Three Mesqulteers-Lynn Roberts. . Mar.
Colorado Kid (G) 7123 Bob Steele -Marl an Weldon Dee.
Come On, Cowboys (G) 6317. ..Bob Livingston- Ray Corrlgan May
Dangerous Holiday (G) 6026... Ra Hould-Lynn Roberts June
Doomed at Sundown 6337 Bob Steele-Lorralne Hayes June
Duke Comes Baek, The (G)
7018 Allan Lane-Heather Angel Nov.
Escape by Night (G) 7015 Wm. Hall-Anne Nagel Sept
Exiled to Shanghai (G) 7019.. June Travls-Wallaee Ford Dee.
Feud Maker, The 7126 Bob Steele Apr.
Glamorous Night (G) 7017 Mary Ellis- Victor Jory Dee.
Gun Lords of Stirrup Basin
6336 Bob Steele-Loulse Stanley May
Gunsraoke Ranch 6316 Bob LIvlngston-Ray Corrlgan May
Guns In the Dark 6326 Johnny Mack Brown-C. Roehelle. .Apr.
Heart of the Rockies 7111 Bob Livingston-Ray Corrlgan Sept.
Hollywood Stadium Mystery (G)
7021 Nell Hamilton-Evelyn Venable Feb.
Invisibe Enemy (G) 7023 Alan Marshal-Tala Blrell Apr.
It Could Happen to You 8016.. Alan Baxter-Andrea Leeds June
(See "In the Cutting Room," May 15, '37.)
King of the Newsboys (G) 7009. Lew Ayres-Helea Mack Mar.
Lady Behavel (G) 7005 Sally Ellen-Nell Hamilton Jan.
Law Man Is Born, A 8327 Johnny Mack Brown-I. Meredith. .June
Mama Runs Wild (G) 7006 Mary Boland-Ernest Truex Jan.
Manhattan Morry-Go-Rouid
(G> 7001 Phil Regan-Ann Dvorak Nov.
(Exploitation: Jan. 1 5. '38. p. 70.)
Meet the Boy Friend (Q)
6018 Carol Hughes-David Carlyla July
Michael O'Hallorao (8pee.) Wynne Gibson-Warren Hull May
(See "In the Cutting Roem." Apr. I9,'S7.)
Running Time
Date Minute* Reviewed
24,*S7 56. June 5/37
8/37 61. Aug. 28/37
20/37T....56
2/37 53
4/37t....59.July 81/87
16/38t....66.Feb. 26/38
81/37 62.NOV. 13/87
ll/38t
7/38t..--55.Mar. 5/38
6/37t 55. Dee. 18/37
24/37 57. May 29/37
7/37 57. July 31/37
7/37 53
29/37t....64.Dee. 11/37
20/37t.. ..64. Sept 4/37
20/37t....64.De*. 18/37
4/38t 55
6/37t....60.May 15/37
10/37 53
5/37 56
14/37 56
S/37t....56
2l/38t....65.Mar. 5/88
4/38t...*65.Mar. 26/38
28/37 64
l8/38t....68.Mar. 19/38
5/38t....70.Jan. 1/38
21/37 61
l9/S8t....67.Dee. 25/37
l3/S7t....84.Nov. 18/37
Title Star Rel.
Old Barn Dance. The (G) 7102-Gene Autry-Smlley Burnette Jan.
Outlaws of Sonora 7116 Bob LIvlngston-Ray Corrlgan Apr.
Outside of Paradise (G) 7007.. Phil Regan-Penny Singleton Feb.
Paroled — To Die (G) 7124 Bob Steele- Kathleen Elliott Jan.
Portia on Trial (A) 6001 Frieda Inescort-Walter Abel Nov.
Prison Nurse (G) 7008 Henry Wlleoxon-Marlan Marsh... Mar.
Publl* Cowboy No. I (G) 7103. Gene Autry-Ann Rutherford Aug.
Purple Vigilantes (G) 7114 Three Mesqulteers Jan.
Range Defenders (G) 6318 Bob LIvlngston-Ray Corrlgan June
Red Rope. The 6338 Bob Steele-Lois January July
Rhythm in the Clouds (G)
6017 Warren Hull-Patrlela Ellis June
Rldln* the Lone Trail 7122 Bob Steele-Claire Roehelle Nov.
Rootln' Tootin' Rhythm (Q)
6307 Gene Autry-Armlda May
Sea Racketeers (G) 6019 Weldon Heyburn- Jeanne Madden.. Aug.
Sheik Steps Out, The (G) 6006. Ramon Novarro-Lola Lane Sept.
Springtime in the Rockies (G)
7101 Gene Autry-Polly Rowles Nov.
Thunder In the Desert 7125 Bob Steele-Louise Stanley Feb.
Trigger Trio 7112 Ray Corrigan-Max Terhune Oct.
Wild Horse Rodeo (G) 71 13... Three Mesqulteers Dec.
Wrong Road, The (G) 7016 Richard Cromwell-Helen Mask. ...Oct
Yodelin' Kid from Pine Rldgo
(G) 6308 Gene Autry-Betty Bronsen June
Youth on Parole (G) 6022 Gordon Oliver-Marian Marsh Oct.
Coming
Arson Gang Busters (G) 7022. .Bob Livingston- Rosalind Keith. ..Mar. 28,'38t 65. Apr. 9/38
Gangs of New York Chas. Bickford-Ann Dvorak
Romance on the Run Donald Woods-Patricia Ellis
Under Western Stars Roy Rogers-Smiley Burnett* Apr. 20/38t
Running Time
Date Minute* Reviewed
29/S»t.. ..60. Jan. 15/38
l4/38t
7/38t 68. Feb. 19/38
IO/38t 55. Jan. 15/38
8/37 72. Nov. 6/37
l/SSt 67. Mar. 12/38
23/ 37t 59. Oet 9/37
24/38t....58.Feb. 5/38
30/37 56. July 24/37
19/37 60
21/37 62. July 3/37
l/37t.. ..56
12/37 60. May 8/37
16/37 67. Aug. 14/37
6/37t 66
l5/37t 60. Nov. 27/37
2l/38t 56
I8.'37t 56
6/37t 56. Dee. 18/37
11/37 62. Sept. 25/37
14/37 60. June 28/37
4/37 62. Oet. 23/37
RKO RADIO
Title Star Rel
Annapolis Salute (G) 802 James Ellison-Marsha Hunt Sept
Behind the Headlines (G) 727. Lee Tracy-Diana Gibson May
Big Shot, The (G) 735 Guy Kibbee-Cora Wltherspoon. . . July
Border Cafe (G) 730 John Beal-Armlda June
Breakfast for Two (G) 737 Barbara Stanwyck-H. Marshall. ..Oet
(Exploitation: Feb. 19/38, p. 83.)
Bringing Up Baby (G) 739 Kath. Hepburn-Cary Grant Feb.
(Exploitation: Mar. 19/38, p. 72.)
Condemned Women (A) 813 Louis Hayward-Sally Ellers Mar.
Crashing Hollywood 816 Lee Tracy-Joan Woodbury Jan.
(See "Lights Out," "In the Cutting Room," Nov. 20/37.)
Damsel In Distress, A (G) 738. Fred Astaire-Burns & Allen Nov.
(Exploitation: Jan. 22/38, pp. 64, 66; Jan. 29/38, pp. 83, 86.)
Danger Patrol (G) 812 John Beal-Sally Ellers Dee.
Double Danger (G) 820 Preston Foster-Whitney Bourne. .. Jan.
Everybody's Doing It (G) 817. Sally Ellers-Preston Foster Jan.
Fight for Your Lady (G) 80S.. John Boles-Ida Lupin* Nov.
Fit for a King (G) 848 Joe E. Brown-Helen Mack Oet
Flight from Glory (G) 736 Chester Morris- Whitney Bourne. . .Aug.
Forty Naughty Girls (G) 803. .James Gleason-Zasu Pitts Sept
Hawaii Calls (G) 846 Bobby Breen-Juanlta Qulgley Mar.
Hideaway (G) 733 Fred Stone-Marjorle Lord Aug.
High Flyers (G) 810 Wheeler and Woolsey Nov.
Hitting a New High (G) 814.. Lily Pons-John Howard Dee.
Hollywood Cowboy (G) 733 George O'Brien-Cecilia Parker... May
Joy of Living (G) 826 Irene Dunne-D. Fairbanks, Jr. ..Apr.
Life of the Party, The (G) 801 . Gene Raymond-Harriet Hllllard. .Sept.
(Exploitation: Oet. 23/37, p. 82.)
Living on Love (G) 809 James Dunn-Whitney Bourne Nov.
Maid's Night Out (G) 822 Joan Fontaine-Allan Lane Mar.
Make a Wish (G) 745 Bobby Breen-Basll Rathbene Aug.
Meet the Missus (G) 729 Victor Moore-Helen Bred*rl*k June
Music for Madame (G) 804 Nino Martini-Joan Fontaine Oet
New Faces of 1937 (G) 732 Joe Penner-Harrlet Hllllard July
(Exploitation: Oct 9/37, p. 70.)
Night Spot (G) 821 Allan Lane-Joan Woodbury Feb.
(Exploitation: Mar. 12/38, p. 62.)
On Again — Off Again (G)
725 Wheeler and Woolsey July
Outcasts of Poker Flat The
(G) 710 Preston Foster-Jean Mulr Apr.
Quick Money (G) 811 Fred Stone-Dorothy Moore Dee.
Radio City Revels (G) 823 Bob Burns- Jaek Oakla Feb.
Rat, The (A) 862 Ruth Chatterton-Anton Walbrook. .Jan.
Riding On Air (G) 771 Joe E. Brown- Florence Rico June
Saturday's Herees (G) 805 Van Heflln-Marlan Marsh Oet
Shall We Dance (G) 724 Fred Astalre-Glnger Roger* May
(Exploitation: June 19/37, p. 85; July 31/37, p. 80.)
She's Got Everything (G) 81 8.. Gene Raymond-Ann Sothern Dee.
Snow White and the Seven
Running Time
Date Minutes Revle
IO/37t....65.Aug. 21,
14/37 58. June 12
23/38 60. July 31
4/37 67. May 29
22/37t....65.0ct 9
18/38.... 102. Feb. IS/38
l8/38t.
7/38t.
..77. Mar. 12,
..61
38
19/37... .101 .Nov. 27/37
3/37t.
28/38t.
14, '38t.
5/37t.
I5/S7t.
20/37. .
24/S7t.
Il/S8t.
13/37..
26/37t.
24/37t.
28/37..
15, '38t.
3/37t.
I2.'37t.
4/38t.,
27/37. .
4/37..
l/37t.
2/37..
.60. Nov. 20,
.62. Jan. 29.
.67. Jan.
..67. Oet.
..73. Sept.
..67. Aug.
. .63. Sept.
..72. Mar.
. .58. July
..70. Nov.
. . 85 . Dee.
..64. July 31.
.*90.Mar. 26,
..77. Aug. 28,
..61. Oct. 30,
.*65.Mar. 12,'
..77. Sept. 4,
..60. May 29,'
..81. Sept. 18,
.100. July 10,'
37
38
.'38
,'37
•37
.'37
•87
•38
'37
•37
'37
'37
'38
•37
37
38
37
37
37
37
25/38t 60. Mar. 12/38
9/37 68. July 17/37
16/37 68. Mar.
IO/37t....59.Nov.
ll/38t....90.Feb.
2l/S8t....73.Nov.
18/37 71. June
8/37t....60.Sept
7/37.. ..116. May
3l/37t....72.Dee. 18/37
12/37 63. July 31/37
15/37 67
Dwarfs (G) 891 (Special) Walt Disney Feb. 4/38t 86. Dee. 25/37
(Musical analysis, Feb. 12/38, p. 12; exploitation: Jan. 29/38, p. 82; Feb. 19/38, p. 82;
Mar. 5/38, p. 60; Mar. 12/38; p. 62; Mar. 19/38, p. 74; Mar. 26/38, pp. 70, 71;
Apr. 2. '38. p. 60.)
APRIL 16, 1938
MOTION PICTURE HERALD
61
(THE RELEASE CHART— CONT'D)
Stags Do*r (G) 898 Kath. Hepburn-Ginger Rogers Oat 8/371 92. Sept.
(See preeluetion article, Aug. I4,'37. p. 16; exploitation: Deo. 1 1. '37, pp. 77, 78; Dee.
pp. 54, 58; Feb. 19, '38, p. 84; Apr. 9,'38, p. 56.)
Super Sleuth (8) 734 Jack Oakle-Ann Sothern July 18/37 79. July
There G»e« My Girl (G) 728... Ann Sothern-Gene Raymond May 21/37 74. June
There Goes the Greem (G) 897. Burgess Meredith-Ann Sothern. .. Oct. 29/37t 65. Oct.
This Marriage Business (G) 824. Victor Moore-Vlekl Lester Apr.
Toast of New York (G) 719 Edward Arnold-Frances Farmer. . .July
(Expteltatien: Aug. 28/37, p. 86; Sept. 4/37, p. 96; Sept 26/37
Nov. 27, p. 89: Dee. 11/37, p. 78.)
Victoria the Great (G) 881 Anna Neagle-Anton Walbreek..
(Exploitation: Nov. 6/37, p. 56; Feb. 19/38, p. 84; Mar.
Windjammer 783 George O'Brien-Constance Worth
(See "In the Cutting Room," May 29/37.)
Wise Girl (G) 815 Miriam Hopkins-Ray Mllland..
Yea Can't Beat Leve (G) 731.. Preston Foster-Joan Fontaine June 25/37 62. June
Yea Can't Buy Luck (G) 726.. Vinton Haworth-Helen Mack Apr. 39/37 61. May
8,'38t.. .*79.Mar.
39/37.... 169. July
p. 68; Oet. 16/37,
18/37
25/37.
17/37
5/37
2/37
19/38
17/37
P. 84;
. Nov. 1 2/S7t ...113. Sept. 25/37
12/38, p. 64.)
.Aug. 8.-37 58
.Dee. 3l/37t....79.Jan.
1/38
5/37
1/37
Coming
Blind Alibi Richard Dix-Whitney Bourne. ... May 20,'38t
(See "In the Cutting Room," Apr. 9/38.)
Go Chase Yourself 825 Joe Penner-Lucille Ball Apr. 22/38t
(See "In the Cutting Room," Mar. 12/38.)
Gun Law George O'Brien-Rita Oehmen
Having Wonderful Time 81 1. .. .Ginger Rogers-D. Fairbanks, Jr.. .May 27/38t
(See "In the Cutting Room," Oct. 9/37.)
Law of the Underworld (A) 827. Chester Morris-Anne Shirley May 6/38t . . .*69. Mar. 19/38
Muddled Deal Joan Fontaine-D. DeMarney
Saint In New York Louis Hayward-Kay Sutton
(See "In the Cutting Room," Mar. 19/38.)
Vivacious Lady 749 Ginger Rogers-James Stewart May I3,'38t
(See "in the Cutting Room," Jan. 15/38.)
TWENTIETH CENTURY-FOX
Running Time
Title Star Rel. Date Minutes Reviewed
All Baba Goes to Town (G) SIB. Eddie Cantor-June Lang Oet. 29/37t 81. Oet 23/37
(Exploitation: Jan. 29/38, p. 85; Feb. 5/38, p. 84; Feb. 19/38, p. 83; Feb. 26/38, p. 79.)
4/37 71 .May
l8/38t....89.Feb.
18/37 61. Apr.
3/37t....78.Nov.
Angel's Holiday (G) 754 Jane Withers- Robert Kent June
Baroness and the Butler(A)835. Annabella- William Powell Feb.
Big Business (G) 759 Jed Prouty-Spring Bylngten June
Big Town Girl (G) 822 Claire Trevor- Donald Weeds Dee.
Borneo 807 Mr. & Mrs. Martin Johnson Sept. IO/37t . . . .75'/i
(Exploitation: Jan. 8/38, p. 80; Jan. 15/38, p. 79.)
Bern Reckless (G) 758 Roehelle Hudson-Brian Denltvy. . July
Borrowing Trouble (G) 824 Jed Prouty-Spring Bylngtoa Dee.
Cafe Metronole (G) 759 Loretta Young-Tyrone Power May
(Exploitation: June 19/37, p. 84.)
Cailfornlan. The (G) 753 Ricardo Cortez-Marjorle Weaver
Change of Heart (G) 828 Gloria Stuart- Michael Whalen..
8/S7
19/38
17/37
13/37
9/37 58. June 26/37
l9/37t...60.Oet. 30/37
7/37 83 . May 8/37
Charlie Chan at Monte Carlo
(G) 832 Warner Oland-K
Charlie Chan at the Olympics
752 Warner Oland-K:
(See "In the Cutting Room," Mar. 6/37.)
Charlie Chan on Broadway (G)
811 Warner Oland-Jo
Danger — Lovo at Work (G)
808 Ann Sothern-Jaek Haley
Dangerously Yours (G) 817 Cesar Romero-Phyllis Brooks.
(re-issue)
Great Hospital Mystery, The
(G) 751 Sally Blane-Thomas
(Reviewed under the title, "Dead Yesterday.")
I4/S8t....6l
I5/S7t
(re-issue)
Happy Landing (G) 830 Sonja Henle-Don Ameehe...
Hawaiian Buekaroo 828 Smith Ballew-Evalyn Knapp Jan.
(See "In the Cutting Room," Dec. 11/37.)
Heidi (G) 816 Shirley Temple-Jean Hersholt Oet.
(Exploitation: Dee. 4/37, p. 70.)
Hot Water (G) 814 Jed Prouty-Spring Bylngtoi Sept. 24/37f.
In Old Chicago (G) 840 Tyrone Power-Alice Faye Apr. I5,'38t.
(See production article, Sept. 4/37, p. 48.)
International Settlement (G)
826 Dolores Del Rio-George Sanders. . Feb.
Island In the Sky (G) 843 Gloria Stuart- Mlehael Whaleu Apr.
It Happened Out West 745 Paul Kelly-Judith Allen May
Judge Priest (re-Issue) 872... Will Rogers-Anita Louise Nov.
King George VI Coronation
870 Color Special July
Lady Escapes, The (G) 747 Gloria Stuart- Mlehael Whalen July
Lancer Spy (G) 809 George Sanders- Dolores Del Rio.. Oet.
•Life Begins In College (G)
.July
16/37 .
. 58. July
10/37
.Jan.
I4,'38t..
..66. Jan.
8/St
Feb.
Il/38t..
..78. Dec.
11/37
Jan.
2l/38t..
..71 .Nov.
6/37
.May
22/37t..
. .68. Aug.
7/37
.Jan.
7/38t..
. .60. Jan.
1/38
Nov.
5/37t..
..81. Oet.
2/37
.Nov.
l2/37t..
..62. Sept.
25/37
May
14/37
85. Mar.
8/34
26/37t..
..77. Nov.
13/37
Nov.
26/37t . .
..71. Oet
23/37
14/37,.
6/37
I3,'37t..
..81. May
5/34
.Jan.
28/S8t..
.102. Jan.
29/38
88. Oet. 16/37
4/38t..
l/38t..
7/37....
I2/S7t...
.58. July
1 10. Jan.
.84. Jan.
.67. Mar.
.56
.79. Sept.
17/37
8/38
29/38
19/38
28/34
I5,'37t... .28
23/37 63. June
8/371... .84. Oet
5/37
t/S7
13/371.
8,'38t.
18/381.
25/37
8/38
14/37
..68. July 24/37
..59. Mar. 19/38
Mar. 12/38
8/371. ...55
4/38t...85'/j.Mar. 5/38
19/371.... 79. Nov. 13/37
15/37..
•37..
..57. Feb. 13/37
..74. Aug. 7/37
..64
Running Time
Title Star Rel. Date Minutes Reviewed
810 Rltz Bros.-Glorla Stuart Oet l/37t . . . .94. Oct. J/37
(Exploitation: Nov. 13/37, p. 68; Jan. 1/38, pp. 57, 69; Feb. 5/38, p. 84.)
Love and Hisses (G) 825 Walter Wlnchell-Ben Bernlo Dee. 3l/37t . . . .84. Dec.
Love on a Budget (G) 836 Jed Prouty-Spring Bylngtoa Feb. 25/38t 64. Jan.
Love Under Fire (G) 803 Loretta Young-Don Ameehe Aug. 20/S7t 75. Aug.
Mr. Moto's Gamble 841 Peter Lorre-Keye Luke Mar. 25/38t
(See "In the Cutting Room," Mar. 12/38.)
One Mile from Heaven (G)
802 Claire Trevor-Sally Blane Aug.
Raw Hide (G) 842 Smith Ballew-Evalyn Knapp Apr.
Rebecca of Sunnybrook Farm
(G) 837 Shirley Temple-Gloria Stuart Mar.
Roll Along Cowboy 812 Smith Ballew-Cecella Parker Oct
Sally, Irene and Mary (G) 827. Alice Faye-Fred Allen Mar.
(Exploitation: Apr. 9/38, p. 53.)
Second Honeymoon (G) 818. ... Loretta Young-Tyrone Power Nov.
(Exploitation: Feb. 5/38, p. 82.)
Secret Valley (G) 731 Richard Arlen- Virginia Grey Jan.
She Had to Eat (G) 757 Roehelle Hudson-Jaek Haley June
Sing and Be Happy 756 Anthony Martin-Dixie Dunbar June 25/37.
(See "In the Cutting Room," May 1/37.)
Slave Ship (G) 748 Wallace Beery-Warner Baxter July 2/37 92. June 19/37
(See production article, Mar. 13/37, p. 16.)
Tarzan's Revenge (G) 823 Glenn Morris- Eleanor Holm Jan. 7/381 79. Jan. 15/38
Thank You. Mr. Moe (G) 831. .Peter Lorre-Jane Regan Dec. 24/37t 67. Nov. 27/37
Thin lee (G) 805 Sonja Henle-Tyrone Power Sept. 3,'37t 78. Aug. 28/37
(Exploitation: Oet. 9/37, p. 66; Dec. 11/37, pp. 76, 78.)
Think Fast Mr. Mote (G)
894 Peter Lorre-Vlrglnla Field Aug. 27/37t. .. .88. Apr. 17/37
This Is My Affair (G) 721 ... .Barbara Stanwyck- Robt. Taylor.. May 28/37 99
Under the Red Robe (G) 743.. Conrad Veldt-Annabella May 21/37 82. June 12/37
Walking Down Broadway (6)
838 Claire Trevor- Mlehael Whalen. .. Mar. I l/38t 69. Feb. 5/38
Wee Willie Winkle (G) 760. . .Shirley Temple-V. MeLaglen July 30/37 99. July 3/37
(Exploitation: July 10/37, p. 88; Aug. 7/37, p. 92; Sept. 4/37, pp. 94, 97; Oct 9/37.
p. 68.)
Western Gold (G) 761 Smith Ballew-Heather Angel Aug. 27/37..
Wife, Doctor and Nurse (G)
813 Loretta Young-Warner Baxter Sept.
(Exploitation: Nov. 13/37, p. 62; Feb. 5/38. p. 83.)
Wild and Woolly (G) 806 Jane Withers-Walter Brennan. . . .Sept.
You Can't Have Everything (G)
801 Alice Faye-Don Ameehe Aug.
(Exploitation: Jan. 8/38, p. 82.)
.56. Sept. 11/37
l7/37t....85.Sept. 11/37
IO/37t....64.July 24/37
3/371.... 99. July 31/37
Coming
Alexander's Ragtime Band T. Power- A. Faye-D. Ameehe
Battle of Broadway, The (G) — Victor McLaglen-Loulse Hovlek..Apr. 22,'38t 84. Apr. 2/38
Four Men and a Prayer Loretta Young-Richard Green Apr. 29,'38t
(See "In the Cutting Room," Apr. 9/38.)
Handle with Care June Lange-Dick Baldwin
Hello Hollywood Jane Withers-Gloria Stuart
Josette 839 Slmone Simon-Don Ameehe June 3,'38t
(Soe "In the Cutting Room," Jan. 29/38.)
Kentucky Moonshine 844 Rltz Brothers-Tony Martin May I3,'38t
Kidnapped Warner Baxter-F. Bartholomew. .May 27/38t
(See "In the Cutting Room." Feb. 26/38.)
Little Miss Broadway Shirley Temple-Jimmy Durante
Mr. Moto Takes a Chance (G)
819 Peter Lorre- Roehelle Hudson June 24,'38t 63. Oct. 30/37
(Reviewed under the title, "Look Out, Mr. Moto.")
Mysterious Mr. Moto Peter Lorre-Mary Maguire
Racing Blood Lynn Bari-Dennls Moore
Rascals (G) Jane withers- Robt. Wlleex May 20/381. . .*79. Apr. 9/38
Three Blind Mice Loretta Young-Joel McCrea
Trip to Paris (G) Jed Prouty-Shlrloy Deane May 6.'38t. . . .63. Mar. 26/38
We're Going to Be Rleh Gracie Fields-Victor MeLaglen
UNITED ARTISTS
Title Star
Action for Slander (A) Cllve Brook-Ann Todd
Adventures of Marco Polo (A).. Gary Cooper-Slgrld Gurle
(Exploitation: Mar. 5/38, p. 60.)
Adventures of Tom Sawyer (G)Tommy Kelly-May Robson
(Soe production article, Oet 9/37, p. 16.)
Dark Journey (G) Vivien Leigh-Conrad Veldt
Dead End (G) Sylvia Sidney-Joel McCrea
(Exploitation: Sept. 16/37, p. 86; Sept. 25/37, p. 71; Nov.
Divorce of Lady X, The (A)... Merle Oberon-Laurence Olivier.
Dreaming Lips (A) Ells. Bergner- Raymond Massey.
Farewell Again (G) Leslie Banks-Flora Robson
52nd Street (G) Ian Hunter-Pat Peterson
Gaiety Girls, The Jaek Hulbert-Patrlela Ellis
(Reviewed under the title, "Paradise for Two.")
Running Time
Rel. Date Minutes Reviewed
Jan. l4/38t....83.Aug. 14/37
.Apr. 1 5/381.. '.104. Feb. 19/38
Feb. 11/381. ...91. Feb. 19/38
.July
.Aug.
20/37,
. Apr.
.May
.Oct.
.Nov.
.Mar.
2/371.. ..82. Mar. 8/37
27/37t....93.Airg. 7/37
p. 88; Dee. 11/37, p. 76.)
l5/38t.---9I.Jan. 15/38
28/37 78. Mar. 6/37
8/37f....83.May 22/37
I9.'37t....82.0et. 9/37
!8/38t....73.Nov. 8/37
62
MOTION PICTURE HERALD
APRIL 16, 1938
<TIHE RELEASE CHART— CONT'D)
Title
Goldwyn Fellies.
26/37t...
18/37. p.
S.'S7t.
29/S7t-
29/38
I9.'38,
13/37
5/38.
I5,'S8
19/37
13/37
2/37
1 1/37
27/37
8/38,
.10 1. Sept. 4/37
..91. Oct. 9/37
14/37 87. Feb.
22/37 82.Jan.
IO/37t....77.Sept.
Running Tine
Star Rel. Date Mlrnrtn Reviewed
The (Q) "Charlie McCarthy" -Edgar Ber-
gen-Rltz Bros.-Adolphe Meajou. . Feb. 4/38t. . . 109. Jan.
(See production article, Nov. 13/37, p. 14; exploitation: Mar. 12/38, pp. 63. 63; Mar.
pp. 72, 74: Mar. 26/38, pp. 69. 72.)
Hurricane. The (6) Dorothy Lamour-Joa Hall Dee. 24/37t. ..102. Nov.
(See production article, Aug. 7/37, p. 16; exploitation: Nov. 20/37, p. 94; Feb.
p. 84; Feb. 12/38, pp. 70, 73; Mar. 5/38, p. 60.)
I Met My Love Ao«ln (G) Joan Bennett-Henry Fonda Jan. 28/38t 80. Jan.
Knight Without Armour (G)-.Marlene Dletrleh-Robt. Denat. .. .July 23/37t. .. 107. June
(Exploitation: Aug. 21/37, p. 78; Sept. 11/37, p. 84.)
Love from a Stranger (A) Ann Harding-Basil Rathbone May
Mea Are Not Gods (A) Miriam Hopklns-Gert. Lawrence. .Jan.
Murder on Diamond Row (G). -Edmund Lowe-Ann Todd Dee.
(Reviewed under the title, "The Squeaker.")
Nothing Sacred (G) Carole Lombard- Fredrle Mareh...Nev. 26/37t 75. Nov.
(See production article, Aug. 21/37, p. 16; exploitation: Dee. 18/37, p. 65; Jan.
p. 88; Feb. 5/38, p. 84; Mar. 23/38, p. 68.)
Prisoner ef Zenda (G) Ronald Colman-M. Carroll Sept
(Exploitation: Dec. 18/37, p. 84.)
Stand-in (A) Leslie Howard-Joan Blondell Oct.
(Exploitation: Nov. 27/37, p. 78; Dee. 18/37, p. 66.)
Stella Dallas (A) Barbara Stanwyck-John Bates Aug. 6/37t. .. I M . July 31/37
(Exploitation: July 31/37, p. 61; Sept 25/37. pp. 69. 70; Oat 2/37, p. 74; Oet. 9/37.
pp. 67, 69; Oet 23/37, pp. 83, 85; Oet. 30/37, p. 86; Nov. 8/37, p. 66: Nov. 27/37,
p. 78; Dee. 4/37, pp. 77. 78; Feb. 19/38, p. 83; Mar. 19/38, p. 74.)
Storm la a Taaeup (G) Vivien Leigh-Rex Harrison. Feb. 25/38t 86. June 12/37
Walt Disney's Academy Award
Revue Five Award Winners June I8,'37t 44
Walter Waager's Vague* of
1938 (G) Warner Baxter-Joan Bennett Sept. 17/87f . . . 108. Aug. 7/37
(Exploitation: Aug. 21/37, p. 74; Sept. 11/37. p. 82: Nov. 20/37. p. 92; Nov. 27/37.
p. 80; Dee. 18/37, p. 65; Jan. 1/38, p. 58; Jan. 29/38, pp. 82, 84; Fab. 5/38, p. 82.)
Whea Thief Meets Thief (A)..D. Fairbanks, Jr.-V. Hobsoa. .. .June 4,*37 87. May 8/37
(Reviewed under the title, "Jump for Glory.")
Woman Chases Man (G) Miriam Hopkins-Joel McCrea — May
(See production article, Apr. 17/37, p. 12: exploitation: Juno
p. 88; Sept. 11/37. p. 83; Oet. 30/37, p. 84.)
You Oaly Live Once (A) Sylvia Sidney-Henry Foada Jan. 29/37 88. Jan.
(Exploitation: Jan. 30/37, p. 80; Mar. 6/37, p. 89; Mar. 20/37, pp. 76, 78; Apr.
pp. 66, 71; June 26/37, p. 123; July 10/37, p. 87; Aug. 21/37, p. 74.)
Coming
Adventuress, The Madeleine Carroll-Henry Fonda
(See "In the Cutting Room," Mar. 26/38.)
Algiers Charles Boyer-Sigrid Gurie
Madamelselle Docteur (A) Dlta Parlo-John Loder 77. Dee. 18/37
Mutiny In the Mountain* Raymond Massey- Valerie Hobsoa
Over the Moon Merle Oberon-Rex Harrison
Return of the Scarlet
Pimpernel, The (G) Barry Barnes-Sophie Stewart Apr. 29/38T 88. Nov. 13/37
South Riding (A) Edna Best-Ralph Richardson SO. Jan. 22/38
Young in Heart, The Janet Gaynor-D. Fairbanks, Jr
7/37 71. May
2/37, p. 92; July
I/S7
3/37,
30/37
3/37,
UNIVERSAL
Title Star
Adventure's End (G) 2036 John Wayne-Diana Gibson
Armored Car (G) 1004 Robert Wllcox-Judlth Barrett...
As Good as Married (G) 1012.. John Boles-Doris Nolan
Behind the Mike 2030 Wm. Gargan-Judlth Barrett
Black Aces 2050 Buck Jones-Kay Llaaker
Blaek Doll (G) 2014 Nan Grey-Donald Wood*
Border Wolves 2056 Bob Baker-Connie Moore
Boss of Lonely Valley 2052.... Buck Jones
California Straight Ahead (G)
1030 John Wayne-Louise Latimer
Carnival Queen 2026 Dorothea Kent-Robert Wilcox —
"Crime" of Dr. Hallet, Tbe
(G) 2017 Ralph Bellamy-J. Hutchinson. .. .
Courage of the West 2054 Bob Baker-Lois January
(See "In the Cutting Room," Sept 11/37.)
Empty Saddles (G) 1043 Buck Jones-Louise Brooks
Forbidden Valley 2035 Noah Beery, Jr.-F. Robinson —
(See "Mountains Are My Kingdom," "In the Cutting Room
Girl with Ideas, A (G) 2019... Wendy Barrle-Walter Pldgeon...
Goodbye Broadway (G) 2012. . .Alice Brady-Chas. Wlnnlnger
I Cover the War (G) 1016 John Wayne-Gwen Gaze
Idol ef the Crowds (G) 2037... John Wayne-Sheila Bromley
Jury's Secret. The (G) 2019... Fay Wray-Kent Taylor
Lady Fights Back, The (G)2035. Irene Hervey-Kent Taylor
Last Stand, The 2029 Bob Baker-Constance Moore
Law for Tombstone 2051 Buck Jones-Muriel Evans
Let's Make a Night of It
(G) 2041 C. (Buddy) Rogers-June Clyde..
Love In a Bungalow (G) 1009.. Kent Taylor-Nan Grey
Mad About Music (G) 2002 Deanna Durbln-Herbert Marshall.
Man In Blue, The (G) 1020. .. Robert Wllcox-Nan Grey
Man Who Cried Wolf. The
(G) 2023 Tom Brown-barbara Read
Merry- Go- Round of 1938 (G)
2006 Bert Lahr- Alice Brady
Midnight Intruder (G) 2016. ..Louis Hayward- Barbara Read...
Running Time
Rel. Date Minutes Revlea
Dee. 5/37t....63.Nov. IS.
June 20/37 64. Aug. 14.'
May 9/37 81. May 1/
8ept. 26/37t 88
Sept. 5/37t....58
Jan. 30/38t.... M.Jan. 22,
Feb. 25/38t....57
Nov. I4/37T...59
May 2/37 87. Apr.
Oet. 3/37t....66
8/37
Mar.
Dee.
ll/38t....68.Mar. 12/38
5/37t....57
Dee. 20/36 62. Oct. 24.
Feb. I3/S8t....67
" Dee. 11/37.)
Nov. 7/37t....88(('iNov. 6.
Apr.
July
Oct.
Jan.
Sept.
Apr.
Oct.
l/38t.. .*70.Mar.
4/37 68. July
I0.'37t....62'/j0ct.
l6,'38t....65.Jan.
I9,'37t 63. Oet
l.'Wt
IO/37t 59
Mar. 25/38t 67. July 10/37
Juro 27/37 86. July 10/37
Mar. 4,'38t...96'/i.Mar. 5/38
May 30/37 67. May 22/37
Aug. 29/37t....e*.Sept. 4/37
Title Star Rel.
Night Key (G) 1024 Boris Karloff-Jean Rogers May
(Exploitation: May 22/37, p. 87.)
Nurse from Brooklyn 2022 Sally Ellers-Paul Kelly Apr.
(See "In the Cutting Room," Mar. 12/38.)
Oh, Doctorl (G) 1013 Edward Everett Horton May
(Exploitation: May 22/37, p. 87.)
100 Men and a Girl (G) 2001. .Deanna Durbln-Adolphe Menjou. .Sept
(See musical analysis, Sept. 18/37, p. 29: exploitation: Sept.
p. 76; Oct. 9/37. p. 69; Nov. 6/37, pp. 56, 66; Nov. 20/37,
Dee. 18/37, p. 68; Jan. 1/38, p. 60.)
Prescription for Romance(G)20l3Wendy Barrle-Kent Taylor Dee.
Reckless Living (G) 2021 Robt. Wllcox-Nan Grey Apr.
Reported Missing (G) 1006.. ..Wm. Gargan-Jean Rogers Aug.
Road Back, The (G) 1005 Richard Cromwell-John King Aug.
(See production article, Apr. 24/37, p. 16; exploitation: July 3
p. 83; Oet. 9/37, pp. 66, 68.)
Singing Outlaw, The 2055. ..... Bob Baker-Joan Barclay Jan.
Smoke Tree Range 1048 Buck Jones-Muriel Evans June
Some Blondes Are Dangerous
2018 Noah Beery, Jr.-Dorothea Kent. ..Nov.
Spy Ring, The (G) 2033 Wm. Hall-Jane Wyman Jan.
State Police (G) 2029 John King-Constance Moore Mar.
Sudden Bill Dorn 2053 Buck Jones-Evelyn Brent Dee.
That's My Story 2034 Claudia Morgan-Wm. Lundlgan. . .Oet.
(See "In the Cutting Room," July 3/37.)
Trouble at Midnight (G) 2020. .N. Beery, Jr.-Catherlao Hughes. .Oct.
We Have Our Moments (G)
1017 Sally Ellers-James Dunn Mar.
West Bound Limited 1008 Lyle Talbot-Polly Rowles July
Westland Case. The (G) 2024. .Preston Foster-Carol Hughes Oet.
Wildcatter, The 1015 Scott Colton-Jean Rogers June
Wings Over Honolulu (G)
101 1 Wendy Barrle-Ray Mllland May
You're a Sweetheart (G) 2004. Alice Faye-George Murphy May
(Exploitation: Feb. 12/38, p. 72; Apr. 2/38, p. 58.)
Coming
Air Devils Dick Purcell-Beryl Wallace May
Hell's Kitchen V. McLaglen-Beatrlce Roberts. ... May
(See "In the Cutting Room," Apr. 9/38.)
Lady In the Morgue Preston Foster-Patrlela Ellis Apr.
(See "In the Cutting Room," Mar. 19/38.)
Letter of Introduction E. Bergen-"Charlie McCarthy". . .Aug.
Rage of Paris, The D. Darrleux-D. Fairbanks, Jr.. ..June
Sinners In Paradise John Boles-Madge Evans May
(See "In the Cutting Room," Mar. 26/38.)
Running Time
Date Minutes Reviewed
2/37 67. Apr. 24/37
I5,'38f.. ..67
16/37 67. Apr. 24/87
l2/37t----84.Seat. 11/37
25/37, p. 68; Oet. 2/37,
p. 82: Nov. 27/37, p. 80:
l2/37t.--.66.Deo. 18/37
8/38t...*65.Apr. 2/38
15/37 63. Aug. 7/37
1/37... .103. June 28/37
1/37, p. 80; Sept. 18/37,
23/38t....56
6/37 59
28/37t.. ..64'/,
9/S8t....6I.Jan. 29/38
18, '38t....6I.Apr. 2,*38
19, '37t 39
24,'37t....62
l7/37t....68.Nev. 26/37
28/37 67. Apr. 3/37
11/37 66
3I/S7t....63.0ct. Z'tt
6/37 96. Dec. 18/37
..76. Apr. 24/37
23/37...
23/37 78. May 15/37
I3,'38t
20, '38t
22/38t
I9.'38t
24,'38t
6/38t
WARNER BROTHERS
(See also First National)
Title Star
Aeeldents Will Happen (G) 222. Ronald Reagan-Gloria Blondell
Another Dawn (A) 106 Kay Francis- Errol Flynn June
(See production article. Mar. 6/37, p. 16.)
Blazing 8Ixes 129 Dick Foran-Helen Valkls June
Blondes at Work 255 Glenda Farrell- Barton MacLane. . Feb.
Devil's Saddle Legion, The
136 Dlek Foran-Anne Nagel Aug.
Expensive Husbands (G) 223 ... Beverly Roberts- Patrlc Knowles. . Nov.
Fly-Away Baby (G) 125 Glenda Farrell -Barton MacLane. .June
. . Dee.
Running Time
Rel. Date Minutes Reviewed
Apr. 9/38t 62. Feb. 26/38
26/37 73. Apr. I0/S7
12/37 55.
5/38t
14/37 52
27/S7t....62.Sept. II/S7
19/37 60. June 12/37
4/37t 82. Sept. 11/17
..Oet 30/37..
.Mar. I9,'38t.
26,'38t.
I2/S8t.
..89. Oct.
2/37
. .57. Dec.
11/37
..55. Oet.
23/87
..90. July
31/37
•103. Mar.
12/31
..61. Jan.
30/J7
.101. May
8/37
First Lady (G) 210 Kay Francis- Preston Foster
(Exploitation: Feb. 19/38, p. 84.)
Footloose Heiress 123 Craig Reynolds-Ann Sheridan Aug. 21/37.
(See "In the Cutting Room," Apr. 10/37.)
Great Garrlek. The (G) 209 Brian Aherne-O. de Havlllknd
He Couldn't Say No (G) 221... Frank McHugh-Jane Wyman.
(Reviewed under the title, "Larger Than Life.")
Invisible Menace (G) 224 Boris Karloff-Marle Wilson Jan. 22/38t
(Reviewed under the title, "Without Warning.")
It's Love I'm After (G) 207 Leslie Howard-Bette Davis Nov. 20/37t
Jezebel (G) 204 Bette Davis-Henry Fonda Mar.
Kid Comes Back, The (G) 214. Wayne Morris-June Travis Feb.
(Reviewed under the title, "Don't Pull Your Punches.")
Kid Galahad (G) 102 Edw. G. Roblnson-Bette Davis... May 29/37.
(Exploitation: June 5/37, p. 64; Sept. 4/37, p. 96.)
Life of Emlle Zola, The (G)
203 Paul Muni-Gale Sondergaard Oet. 2/37t
(Exploitation: Oct. 2/37, p. 76; Oet. 9/37, p. 68; Nov. 27/37, p. 84
Jan. 15/38, p. 65: Jan. 29/38, pp. 82, 84, 85; Feb. 12/38, p. 72.)
Love, Honor and Behavc(A)2l6. Wayne Morrls-Prlscllla Lane Mar. I2,'38t 71. Feb.
Marry the Girl (G) 116 Hugh Herbert-Mary Boland July
Over the Wall (G) 212 Dlek Foran-June Travis Apr.
Public Wedding 126 Jane Wyman-Wllllam Hopper July
Penrod and His Twin Brother
(G) 226 Billy and Bobby Mauch Feb.
(See "In the Cutting Room," Oct 30/37.)
Sergeant Murphy (G) 216 Ronald Reagan-Mary Magulre Jan. I,'38t . . . .57. Dec.
Singing Marine, The (G) 101. .Dick Powell-Doris Weston July 3/37 105. July
(Exploitation: July 24/37, p. 80; Sept. 25/37, pp. 68, 71.)
Slim (G) 114.. pat O'Brien-Henry Fonda June 12/37 80. July
Swing Your Lady (G) 211 H. Bogart-Loulse Fazenda Jan. 8/38t 79. Jan.
(Exploitation: Feb. 26/38, p. 68; Mar. 19/38, p. 76; Mar. 26/38, p. 69: Apr. 2/38.
Tovarlch (G) 201 Claudette Colbert-Charles Boyer..Dee. 25/37t 98. Dee.
Varsity Show (G) 202 Dick Powell-Fred Waring Sept. 4/37t. . . 121 . Aug.
1 16. July
Dee. 25/37,
1/37 68. Aug.
2/38t....66.Apr.
10/37 58
10/87
p. 58;
19/38
14/87
2/38
26/38f....63.Jan. 15/38
Nov. I4,'37t....87.0et. 23,
Feb. 6/38t 68. Jan. 29.
(See production article, July 24 /37, p.
p. 77; Jan. 1/38, p. 60.)
16; exploitation: Nov. 20/37, p. 94; Dee
11/37
10/37
8/87
8/38
p. 56.)
4/37
21/37
4/37,.
APRIL 16, 1938
MOTION PICTURE HERALD
63
(THE RELEASE CHACT--C€NT»E)
Running Time
Title Star Rel. Date Minutes Reviewed
White Bondage (G) 125 Jean Muir-Gerdon Oliver June 19/37 60. Mar. 13/37
Wine, Women and Horses (G)
218 Barton MaeLane-Ann Sheridan. . .Sept. Il/37t 64. July 24/37
Coming
Amazing Dr. Clltterhouse, The. Edw. G. Robinson-C. Trevor
(See "In the Cutting Room," Apr. 9, '38.)
Angels with Dirty Faees James Cagney-Pat O'Brien
Boy Meets Girl James Cagney-Pat O'Brien
Cowboy from Brooklyn Diek Powell-Prlsellla Lane
(See "In the Cutting Room," Feb. 19/38.)
Crime School Gale Page-H. Bogart May, 28/38
(See "In the Cutting Room," Feb. 26/38.)
Defense Rests, The Ronald Reagan-Mary Magulre
Four's a Crowd E. Flynn-O. de Havllland-R.
Russell
Garden of the Moon Pat O'Brien-Margaret Lindsay
Gold Diggers In Paris Rudy Vallee- Rosemary Lane
(See "In the Cutting Room," Mar. 19/38.)
In Every Woman's Life Kay Francis-John Litel
Little Miss Thoroughbred Ann Sheridan- John Lltel
(See "Little Lady Luck," "In the Cutting Room." Feb. 12/38.)
Men Are Sueh Feels Wayne Morrls-Prlsellla Lane May 2l/38t
(See "In the Cutting Room." Jan. 22/38.)
Penrod's Double Trouble (G ) ... Billy and Bobby Mauch '(in. Apr. 2/38
Singing Cop, The Diek Foran-Ann Sheridan
White Banners Claude Rains-Fay Balnter
(See "In the Cutting Room," Feb. 26/38.)
OTHER PRODUCT (DOMESTIC)
Running Time
Title Star Dlst'r Rel. Date
Amateur Crook Herman Brix Victory Dec. 10
Dawn to Dusk Margaret Morris ....Advance Nov. I,
Dead March, The (A) Boake Carter Imperial Sept. 15
Dynamite Delaney Weldon Heyburn Imperial Jan. 2,
Harlem on the prairie (Q). Herbert Jeffries ....Associated Dee. 9,
Heroes of the Alamo (G)...Earl Hodglns Sunset Aug. 19,
Lost Ranch Tom Tyler Victory Nov. 30,
Million Dollar Racket (G). Herman Brix Victory Oct. I,
Nation Aflame (G) Noel Madison Treasure Oct 16,'
Night Nurse Joby Jordan Advance Jan. 15,
Now Is the Time Joby Jordan Advance Nov. 15,
Orphan of the Pecos Tom Tyler Victory Dec. 30,
Rangers Roundup (6) Fred Scott Spectrum Feb. 15.
Roaring Six Guns Kermit Maynard Ambassador-Conn .. Oct. 15,
Squadron "B" Margaret Morris Advance Sept. 15,
Swing It, Professor (G) Pinky Tomlin Ambassador-Conn. . Nov. 15,
Three Legionnaires (G) Robt. Armstrong ...General June 15,
What Price Vengeance?
(G) Lyle Talbot Rialto June 1/37..
With Pleasure, Madame Conrad Nagel Imperial Apr. I5.'37t
Young Dynamite Frankie Darro Ambassador-Conn. .Sept. 15/37?
Coming
Adventures of Chico (G) . . . Nature Film Woodard Bros Apr. 10/38..
Delinquent Parents Doris Weston Progressive July 1/38.
Scandal House Adrienne Ames Progressive July 15/38
Wayward Daughters Verna Hillie Progressive Jluy 1/38.
Minutes Reviewed
'37t . .58
'37t
'37t..73.Sept. 11/37
'38t . 80
37..*55.Nov. 27/37
•S7..*75.Aug. 7/37
'37t ..56
'37t-.62.Nov. 20/37
37...76.0ot, 23/37
'38t
'37t
'37t ..55
'38?.*55.Feb.
•37t
'37t
•37t.
'37. .
5/38
•60. Nov. 13/37
'60. Mar. 27/37
57. June
.90
12/37
.60. Nov. 27/37
OTHER PRODUCT (FOREIGN)
Title
Ada Don't Do That..
Adam's Tree (G)
Affairs of Maupassant, The
(A)
Al Chet
Alibi, The (A)
Angel's Pit, The (A)
All Men Are Wild
Anniversary
Bank Holiday (G)
Big Fella (G)
Bride from Toroeke
Bronze Sentries (G)
Business in Distress
Call, The (G)
Club de Femmes (A)
Dance Program (A)
Don Quixote (G)
Dybbuk, The (A)
Edge of the World, The
(A)
Eighty Miles an our
Emll Und Die Detektlve..
Fury Over Spain (G)
Gang Show, The (G)
Generals Without Buttons
(A)
Gobsek (A)
Running Time
Star Dlst'r Rel. Date Minutes Reviewed
Polish Film Hoffberg Oct. 15/37?.. 82
Elsa Merllnl Cine Lux Jan. 19/38. . .78. Feb. 9/31
Llll Darvas Gallic Feb. 1 1/38. . .84. Feb. 12/38
Jewish Film ..Foreign Cinema Arts ..Jan. 1/38. ..90
Erich Von Strohelra. . B. N. Film 95. Feb. 28/38
Amedo Nazzarl June 25/87
Paul Javor Hungaria Oct. 2l/37t . . .9 rls
Imre Raday Hungaria Dec. I0,'37t . . 10 rls
John Lodge General 86. Mar. 26/38
Paul Robeson British Llea 73. July 10/37
Paul Javor Hungaria Oct. I ,'37t -.10 rls
Fosco Glnsehettl Fenoroma Oct. 2/37
Czech Film Hoffberg Oct. 15/37?.. 90
Jean Yonnel Best Mar. 28/38. . .75. Apr. 2/38
.Danielle Darrleux .. Mayer- Bursty n ...Oct. 19/37.. .89. Oct. 23/37
Marie Bell A.F.E. Corp 120. Jan. 29/38
Chaliapin World Soot. '37t. .78. July 8/37
A. Morewskl Geist Apr. 15/38. . 120. Mar. 19/38
. Flnlay Currle British I. E. Co 80. Aug. 14/37
.Gy Kabos Hungaria Nov. 1 9,'37t ... 8 rls
.Fritz Rasp International 77
Modern Film 55. Aug. 14/37
.Ralph Reader General May 1/37
.Jean Murat Mayer-Buretya ...Feb. 4/38. . .80. Jan. 29/88
.Leonid Leonldov ....Amklno 74. Aug. 14/37
9/38?.. 90
11/37?. 105. Jan. 15/38
95. Feb. 5/38
17/38?.. 83
24/37?. 88
30/37?.. 10 rls
5/38... 77. Feb.
10/38?. .91
19/38
22/37
12/38
Running Time
Title Star Rel. Date Minutes Reviewed
Grand Illusion (A) Erich von Stroheim .. World 120. July 3/37
(Reviewed under the title, "La Grande Illusion.)
Greece of 1938 Newsreels Norton Jan.
Green Felds (G) Helen Beverley Collective Oct.
Gueule D'Amour (A) lean Gabln A. C. E
Heart for Heart Pager-Szorenyi Danubia Apr.
Help! I Have Inherited. ... Irene Agay Danubia Dec.
Hotel Springtime Gy Kabos Hungaria Nov.
"Housemaster" (G) Otto Kruger Assoc. British 95. Feb. 26/38
I Married for Love Kabos- Radal Danubia Feb. 4/38?. -84
I Picked You for My
Husband Paul Javor Hungaria Nov. 4,'37t . . .9 rls
I See Ice (G) George Formby Assoc. British 81. Apr. 2/38
In the Far East (G) N. Begollubov Amklno Oct. 19/37. . .81 .Oct. 30/37
Jolly Paupers Jewish Film ..Foreign Cinema Arts ..Mar. 1/38.. .65
Jericho (G) Paul Robeson General 77. Sept 4/87
Kainourgea Zoe Rita Karmen Norton Nov. 7,'37t.ll5
Kathleen (G) Sally O'Neill Hoffberg Jan. 22/38t . .75. Feb.
King's People, The (G).... John Drlnkwater Mlndlln May 1 1/37. . .70. May
La Damlneella dl Bard (G). Emma Grammatics. . I. C. I Feb.
Lady Seeks Room Zilahi-Kabos Danubia Mar.
Life and Loves of
Beethoven (G) Harry Baur World Dec.
Lie of Nina Petrovna, The
(A) Fernand Gravet Lenauer Mar.
Loves of DuBarry Gitta Alpar Hoffberg Ma
Lower Depths, The (A) lean Gabln Mayer-Bursty* ...Oct.
Luck of the Irish Richard Hayward Guaranteed Mar.
Lucrezla Borgia (A) Edwige Feulllere ...European Oct.
Mademoiselle Dseteur (A).DIta Parlo United Artiste 105. May
Make Up (G) N. Asther-J. Clyde. . Assoc. British 70. July
Man Sometimes Errs A. Tekes Hungaria Feb. 4/38? 10 rls
Mayerling (A) Charles Boyer Pax Films Sept. 13/37. . .91 Sept. 25/37
(Exploitation: Nov. 6/37, p. 56.)
Merlusse (G) Henri Poupon French M. P Jan. '38. . .67. Dee.
Merry Comes to Town (G).Zasu Pitts Sound City 77. June
Meseanto Pertzel-Torzs Danubia Oct. I5,'37t..87
Miracle of Lourdes John Bara Danubia Nov. 1/37?.
Monastery (G) Monastic Film World Apr. 1/38?.
(Exploitation: Feb. 19/38, p. 84.)
Mutiny of the Elslnore,
The (G) Paul Lukas Assoc. British
My Daughter Is Different. .Turray-Kabos Danubia Oct. 20,'37t.
Noches de Gloria (A) Esperanza Iris Bueno
Nocturno (A) Ria Byron Schwab
15/37?. 82. Dec. 4/37
.80. Apr.
.78
2/38
29/38.
30/38?
1 5/37... 95. Sept. 25/37
15/38?.. 63
1 2/37... 78. Oct. 23/37
1/87
10/37
25/37
5. "37
.62
.55. Feb.
5/38
.77. Sept. 18/37
.88
.95. Mar.
.90. Mar,
26/38
11/88
2/35
12/38
Old Curiosity Shop, The. .. Dickens Story Hoffberg Dec. 12/37?. .74. Feb.
Orage (A) Charles Boyer Daven-Lauer 105. Feb.
Orphan Boy of Vienna
(G) Hans Olden General 77. Sept.
Pearls of the Crown (A)...Sascha Gultry Lenauer 115. June
Reborn Elene Papadake Norton Dec. 5/37. ..90
Room No. Ill Javor-Lazar Danubia Apr. 1/38?. .91
Ruler, The (G) Emll Jannlngs Amer.-Toblc Oet. 15/37. .120. Oct.
Silver Blaze (G) Arthur Wontnor ....Assoc. British 70. July
Sister Mary Javor-Sved Danubia Oct. 10/37?. .91
Sisters In Arms (G) J. Sully-J. Day C. U. C 125. Dee. 25/37
Ski Chase Hannes Schneider World Feb. 15/38... 73
Song of the Lark Czech Film Hoffberg Dec. 8/37?.. 90
Spanish Earth, The (A) Prometheus Aug. 20/37. ..58. Sept
Sport of Love, The Gy Kabos Hungaria Dec. 24/37? . . .8 rls. . .
Student's Romance, The
(G) Patric Knowles Hoffberg Oct.
Sutyl, the Lucky Child Adam Klarl Hungaria Jan.
Tempest in Charda Javor-Lazar Danubia Jan.
Tender Enemy Simone Berriau World Mar.
Texas Mammy Fedak Danubia Feb.
Thirteen, The (A) Ivan Novoseltsev Amklno 85. July 17/87
This Is China Guaranteed Dec. 1/37?.. 68
Three Spinsters Rajnay- Kabos Danubia Oct. 30/37?.. 72
T-Kies Koff lewish Film Foreign Cinema Arts .. May 15/38. .102
Tomi (G) Pecsl-Adam Danubia Sept. 1 1 ,'37t . .81 .Oct.
True Love Sophea Domogloy Norton Oct. 3/37?.
Two Prisoners Paul Javor Hungaria Oct. 12/37?.
Uncivilized (A) Dennis Hoey Box Office Nov. 23/37..
Vessel of Wrath (A) Chas. Laughton Assoc. British 95. Mar. 26/38
Village Rogue, The. .. . M. Dayka Hungaria Jan. 21/38? 10 rls
Voice of India Hoefller Expedition. . Hoffberg Jan. 28/38?. ..70
World's In Love, The (A).. Marts Eggerth Viennese May 18/37. . .65. Nov. 20/37
Yellow Roses Kabos Danubia Mar. I, '38?.. 90
18/87
5.U
36/37
17/37
4/37
10/37? July9.. 7...
1 1/38? ?4. fit", '3853. . .
7/38. ..90
30/38?.. 65
18/38?. .89
30/37
.85
.10 rls
.77. Nov. 27/37
64
MOTION PICTURE HERALD
APRIL 16, 1938
(TtiE RELEASE CHART— CONT'D)
SHCET
FILMS
[Numbers immediately follow-
ing title designate date re-
viewed; for example, (8-1-37)
August 1, 1937.]
COLUMBIA
BROADWAY COMEDIES
Title Rel. Date Mln.
Ankle Away May 1 3, '38...
Andy Clyde
Big Squirt, The ( 10-2 -S7) - Sept. (7.*37tl»
Charlie Chase
Bury the Hatchet (8-21-37). Aug. 6/37.19....
Calling All Curtains .Oct. I.'37fl8
Calling All Doctors. .July 22/37. 19ft..
Cash and Carry (9-1 1-37) ..Sept. 3/37tl8ft..
(3 Stoofles)
Cuckoorandio Mar.2S,'38t 1 6 '/a . .
Doggone Mlxup (2-12-38) .. Feb. 4,'38t 18ft . .
Fiddling Around (2- 1 9-38). Jan. 2l,'38tI7ft. .
(Collins- Kennedy)
From Bad to Worse .June 4/37. I7>...
Charlie Chase
Goofs and Saddles July 2/37. 17ft..
Gracie at the Bat .Oct. 29,'37tl7'/a. .
Andy Clyde
Grips, Grunts and Groans
(3-27'37) (3 St**ge«) Jan. I5,'37.lf....
He Done His Duty
(12-18-37) .Dee. IO/37tl7ft..
Andy Clyde
Jump, Chump, Jump .Apr. 1 5,'38t 1 9'/a -
Andy Clyde
Knee Action (2-27-37)..... Jan. 8737.17
Andy Clyde
Lodge Night June 1 1/37. IS. . ..
Andy Clyde
Man Bites Love Bug
(1-22-38) Dec. 24/37? 18....
Charlie Chase
Mind Needer, The .Apr. 29,'38tl8
Charlie Chase
Oh What a Knight Nov. 22/37tl6ft..
(Herman Blng)
Old Raid Mule, The
(4-2-38) Mar. 4/38tl7ft..
Andy Clyde
Playing the Ponies
(10-23-37) .Oct. I5,'37tl7
(3 Stooge*)
Sitter Downers, The
(M-27-37) Nov. 28/37?l6....
(3 Stooges)
Tassels in the Air Apr. I,'38tl8....
Termites of 1938 (I -22-38). Jan. 7,'38tl7
(3 Stooges)
Time Out for Trouble
(4-2-38) Mar.l8.'38tl6'/a..
Charlie Chase
Wee Wee Monsieur
(3-26-38) Feb. 18/38117
(3 Stooges)
Wrong Miss Wright, The.. June 18, '37. 17
Charlie Chase
BROADWAY FOLLIES
Broken Follies (12-1 1-37) .. Dee. IS/37?l0ft..
Drug Store Follies
(9-11-37) Sept. 3/37?IOft..
Rooftop Frolics (10-16-37) . .Oct. I,'37tll
Tlmberland Revels
(H-27-37) .Nov. 5/37?l8....
COLOR RHAPSODIES
Air Hostess, The Oct. 22/37t.8
Big Birdcast, The Apr. I4,'38t
Bluebird's Baby (3-12-38) .Jan. 21, '38t. 7
Foolish Bunny, The
(4-2-38) Mar.26.'38t.6
Gifts from the Air Dec. 18/37?. 7ft . .
(re-Issue)
Hollywood Picnic (1-19-38) ..Dec. I8,'37f .8. . ..
Herse en the Merry-Go-
Round, The (3-26-38) Feb. 17/38?. 6ft..
Indian Serenade July 16. '37. .8
Little Match Girl
(11-27-37) Nov. 8/37?. 8ft..
Seary Crows (9-II-S7) Aug. 20/37. .8. . ..
Spring Festival (8-21-37) . ..Aug. 8/37. .8
Stork Takes a Holiday, The. June 1 1/37.. 8
Swlno. Monkey, 8wlng
(10-2-37) Sept. 10/37.. 7ft..
COLUMBIA TOURS
Haiti's Black Napoleon
(8-21-37) Aug. 8/37.. •
Title Rel. Data Mil.
Pirate Parts of the Carib-
bean July 2/37.. t
COMMUNITY SING
(1st Series)
Community Sing (No. 3)
(B-5-37) May 20/37. 10....
Community Sing (No. 4). ..June 18, '37. 1 Oft . .
Community Sing (No. S)
(9-11-37) July 24/37. 10ft..
(2nd Series)
No. I (9-11-37) Aug. 20/37tl0. . . .
No. 2 (10-16-37) Sept.l7/37tl0....
N*. 3 (10-16-37) Oct. I5.'37f lO'/t..
No. 4 (12-11-37) .Nov. 28/37tl0'/i..
No. 5— Feb. 5/38tl0
No. 8— Feb. 25/38tl0
No. 7— (3-26-38) Mar.l8/38tl0
No. 8— Apr. 25/38t
HAPPY HOUR
Aladdin and the Wonderful
Lamp Dec. 18/37?. 3 rl*.
Goose Girl, The May 30/37.. 3 rla.
Old Woman In the Woods,
The Apr. 23/37.. 3 rls.
KRAZY KAT CARTOONS
18. Krazy's Race of Time
(6-26-37) May 8/37.. 7....
19. Masque Raid, The June 25/37. .7
20. Railroad Rhythm Nov. 20/37t.9</>..
21. Sad Little Guinea Pigs . Feb. 22,'38t . 6'/2 . .
22. Aute Cllnle, Tht .Mar. 4/38t.6'/». .
23. Little Buckaroo Apr. Il,'38t.6
SCRAPPY CARTOONS
Canine Capers Sept.l 6,'37t .6'/s . .
Clock Goes 'Round and
'Round (11-20-37) Nov. 6,'37t.5ft..
Dizzy Ducks (12- 19-36) .. ..July 18/37.. Sft..
Fire Plug, The (1 1-13-37) ..Oct. I6,'37t.8....
New Homestead, The
(2-12-38) Jan. 7,'38t.7....
Serappy's Musi* Lesson. . ..June 4/37. .7
Serappy's News Flashes
(1-22-38) Dee. 8/37t.6....
Scrappy'* Playmate* M ar.25,'38 1 .1 rl . .
Serappy's Trip t* Mars Feb. 4,'37t.7
SCREEN SNAPSHOTS
No. .9 May 22/37.10
No. 10— June 4/37.. 9
No. II— June 25/37. IO'/j..
No. 12— (10-16-37) Aug. 13/37.10....
No. IS— (10-16-37) Sept.10/37.10....
(New Series)
No. I— 10-16-37) .Sept.l7/37tl0
No. 2— Oet. 15/37?. 9ft..
N*. 3— (12-11-37) Nov. 18/37?. 9ft..
No. 4— Dee. 24/37tl0....
No. 5— (1-22-38) Jan. 7/38?. 9ft..
No. 6— (3-5-38) Feb. 4/38tl0
No. 7— (4-2-38) Mar. 4/38tl0
No. 8 — Apr. I/38T
No. 9 — Apr. 29,'38t
SPECIAL
SPORT THRILLS
Cadet Champion (12-1 1-37) . Dec. I7,'37t.9
Feminine Fun Feh. I8,'38tl0
Fit to Win (8-12-37) May 7/37'. .9ft..
Future Star* Aug.30/37. .9. ...
Golf Magic (9-11-37) Aug. 16/37.. 9
Riding the Waves June 4/37.10....
Set 'Em Up Oet. 29/37t . 9ft . .
Snew Foelln' (2-12-38) Jan. 2l/38tt0
Sport of the Seasons June 25/37. .9
Sport's Greatest Thrills
(8-21-37) Aug. 3/37. .9....
Sport Stamina Apr. IO/38t
Trotting Thoroughbreds
(10-16-37) Sept.30/37t.9ft..
Unusual Hunting (3-26-38) .Mar.l5,'38tl0
STRANGE AS IT SEEMS
Bey Who Saved a Nation,
The (1-22-38) Dee. 10/37?. 9ft..
Little Jaek Horner
(10-2-37) Sept. I8,'37t. 6ft..
Silver Threads (12-1 1 -37) .. Nov. l2/37tl0ft..
WORLD IN COLOR
City of the Golden Gate
(11-20-37) Oct. IO/37t.9ft..
El Salvador (2-12-38) Jan. 15/38?. 9....
Quebee Mar.25/38t
EDUCATIONAL
[Distributed through
Twentieth Century-Fox]
Title Rel. Date Mln.
SONG AND COMEDY HITS
All's Fair (3-26-38) Feb. 2S/38tl9. ...
Ask Uncle Sol (10-23-37) ... Oet. 8/37tll
Big Apple, The ( 10-2-37) . .Sept.17/37?. 9. .. .
Title Rel. Data Mia.
Calling All Crooner*
(12-4-37) Nov. I9/S7tl0ft.
How to Dane* the Shag. ...Dec. l7/37t-8...
Lev* Gee* West (I -15-38) . . De*. 3l/37tl0ft .
Mist Lonely Heart*
(10-30-37) Sept.24/37tl0ft.
Pet Luck (8-14-37) Aug. 6/37?ll...
Rhythm Saves the Day
(12-4-37) Oct. 29/37? 1 1...
Trailer Paradise Nov. 26/371.9...
TERRY-TOONS
Barnyard Boss, The Dee. 24/ 37t.6ft.
Billy Goat'* Whisker*. Th«..Dec. I0,'37t.6ft.
Bugs Beetle and His
Orchestra Jan. 21/381. 6ft.
Close Shave, A Oct. I,'37t.6ft.
Dancing Bear, The ..
(11-6-37) Oet. 15/37?. 6ft.
Dog and the Bone, The
(11-27-37) ... Nov. l2,'37t-8 —
Farmer Al Falfa In Trailer
Life Aug. 20/37t.5ft.
Gandy the Goose (3-19-38). Mar. 4/38t.6...
Happy and Lucky Mar.l8/38?.6ft.
His Off Day Feb. 4/38?. 6ft.
Homeless Pup, The July 23/37. .7...
Just Ask Jupiter (2-19-38) . Feb. I8,'38t.6...
Klko's Cleaning Day
(10-2-37) Sept.l7/37t.6ft.
Lion Hunt, The ( 1-15-38) . .Jan. 7,'38t.7...
Maid in China Apr. 29/38t . I rl.
Mechanical Cow, The June 25/37. .7...
Mountain Romance, A Apr. l/38t.6ft.
Paper Hangers, The
(8-14-37) July 30/37. .7...
Pink Elephants July 9/37. .7...
Play Ball June 1 1/37. .8...
Robinson Crusoe's Broadcast. Apr. I5.'38t.l rl.
Saw Mill Mystery, Th* Oct. 29/37?. Sft.
Timid Rabbit. Th* Nov. 26/37t.8ft.
Villain Still Pursued Her,
The Sept. 3/37t.6ft.
TREASURE CHEST
Grey Owl's Little Brother. .. Dec. 24/37tlO.. .
How to Ski Aug. 20/37?ll...
Kingdom for a Horse Apr. 22,'38tl0. . .
Music from the Stars Mar.25/38tl I .. .
Not so Dumb . Dec. 10/37?. 9...
Ornamental Swimming June 4/37.10...
Private Life of the Garnets
(9-25-37) Sept.l0/37?ll...
Return of the Buffalo Apr. 8/38?. 9ft.
Sky Fishing (3-26-38) Feb. 25,'38t.9ft.
Songbirds of the North
Woods (2-12-38) Feb. Il,'38fl0...
TWO-REEL COMEDIES
Affairs of Plorre, The
(7-31-37) Aug. 6/37tl9...
Air Parade (2-12-38) Jan. I4,'38tl9...
Bashful Ballerina
(10-2-37) Sept.l7/37t20...
Bashful Buckaroo, The Dec. 3,'37tl9ft.
Beautiful But Dummies. .. .Mar.25,'38tl7. . .
Cupid Takes a Holiday
(2-19-38) Feb. 4/38tl5...
Cute Crime Apr. 29,'38t.2 rls
Dates and Nuts (I- 15-38) . . Dec. 3l/37tl9. . .
Dime a Dance Dee. 24,'37t 19ft.
Getting an Eyeful
(1-22-38/ Jan. 2I/38TI8...
Girl* Ahoyt June 1 1/37. 17. ..
Going, Going, Gene Oct. 6/37tl8...
Hamlet and Egg* June 18/37. 16. ..
Heir T*day Nov. 5/37tl8. ..
Hl-Ho Hollywood Jan. 7/38TI8...
Hurray for Hooligan
(12-4-37) Nov. 1 9/37? 17...
Keo-Koo Correspondence
Skool, The Nov. I9/S7tl8...
Love and Onions (3-26-38) . Mar. I l/38tl9. . .
Meet the Bride Oet. 29/37tl7...
Miss They Missed, The
(2-12-38) Jan. 28,'38tl8...
Montague the Magnificent
(8-14-37) Aug. 27/37? 18...
Playboy Number One
(12-4-37) Nov. 26/37N7...
Silly Night (10-23-37) Oct. l/37tl9...
Sing for Sweetie Apr. 1 5/38t .2 rl*
Slacks Appeal Aug. I3.'37tl9. . .
Smart Way, The ( 1 0-30-37) . Oet. I5.'37tl8
Sweetie* ; Sept. S/S7tl5...
That'* the Spirit June 25/37. 17. . .
Timid Ghost. The Sept.24/37tl6. . .
Uncle Sol Solves It Feb. Il/S8tl5...
Wanna Be a Model? Feb. 25/S8tl6. . .
Who'* Crazy? Aug. 20,'S7t 19. . .
Will You Stopl (10-2-37). .Sept.l0/37tl7...
Who's Who? Oct. 22,'37t20...
HOFFBERG
MiB.
Title Rel. Date
Baltimore, Home of Wally
Simpson
Bamboo (5-29-37) July 16/37.10.
Blow, Bugle, Blow
Broadway Dance Parade June 15/37.10.
Hollywood Magi* (5-29-37) 10.
In Shanghai (6-5-37) July 16/37.12.
Isle of Paradise July 39/37.20.
Skiing on Your Feet Jan. I4,'38t...
Spanish Interlude, A Juno 15/37....
COLOR
Catalina Island N*v. 12/37?...
Personalities on Parade
Yellowstone Park
IMPERIAL
Title Rel. Date Mia
EDGAR GUEST POETIC GEMS
Boyhood 8.
Early In the Mornln' 9.
Old Prospector, The 9.
NOVELTIES
Napoleon's Waterloo 8.
Nero 8.
PORT 0' CALL
City of the Sun 9.
Last Resort, The 9.
Mother Ganges 9.
WORLD IN COLOR
Dream Harbor 8.
MGM
Mln.
22/38t.8...
2/37?.9...
Title Rel. Date
CAPTAIN AND THE KIDS
Blue Monday (4-2-38) Feb. 5/38?. 9..
Cleaning House (3-5-38) Feb. I9,'38t.8..
Poultry Pirates
CRIME DOESN'T PAY
No. 10— It May Happen to
You (8-14-37) Jun* 5/37.21..
No. 1 1 — Soak the Poor
(IO-2'37) Aug. 21/37.16..
No. 12— Give Till It Hurt*
(11-13-37) Sept. 18/37.20..
No. 13— Behind th*
Criminal (12-4-37) Ort. S0/37?2I..
No. 14— What Price Safety.. Feb. 5/38?2l..
No. 15 — Miracle Money Mar.26,'38t2l . .
FITZPATRICK TRAVEL TALKS
Beautiful Budapest Apr. I6,'38t.9..
Chile, Land ef Charm
(11-20-37) 0*t. 30/37t.9..
Copenhagen Nov. 27/37?. 9...
Floral Japan July 24/37. .8..
Glimpses of Austria Feb. 19/38?. 9..
Glimpses of New Brunswick
(4-2-38) Mar.l9.'38t-8...
Glimpses of Peru
(10-2-37) Sept. 4/37t.8...
Land of Incas Dee. 25/37.. 8..!
Natural Wonder* ef the
West (2-5-38) Jan.
Serine Slam (6-26-37) Oet.
Stockholm, Pride of Sweden
(11-13-37) Oet. 2/37? .9...
HARM AN-ISING
(Happy Harmonies)
32 — Wayward Pups
(8-14-37) July 10/37.. 9...
33 — Bosko and the
Cannibals Aug. 28/37. 10. . .
34 — Little Buck Chooser
(1-8-38) Dee. 1 5/37. .8...
35 — Bosko In Bagdad Jan. 1/38.10...
36 — Pipe Dream Feb. 5/38.. 8...
37— Little Bantamweight.... Mar. I2,'38t.8...
HISTORICAL MYSTERIES
Captain Kidd's Treasure
(3-26-38) Jan. 22/38tl8...
Face Behind the Mask, The
(4-9-38) Mar.l9.'38?ll ...
King Without a Crown, The
(11-20-37) Oet. 9/37?. 9...
Man In the Barn, The
(1-1-38) Nov. 20/37? 10...
Ship That Died, The Feb. I9,'38tl0...
M-G-M MINIATURES
Boss Didn't Say Good
Morning. The (10-2-37) .. .Oct. 1/37. 10...
Have Courage (7-24-37) .. ..June 12/37.10...
Life In Some Town, U.S.A.
(4-9-38) Feh. 26/38tlO...
Optical Poem, An Mar.l l/38t .7. . .
Pacific Paradise ( 10-16-37) Aug. 28/37. 10. . .
Rainbow Pas* (10-30-37).. Oct. 9/37.10...
What Do You Think, No. 2
(2-12-38) De*. 25/37? 10...
What De You Think, Ne. S.Jan. I5/38?II...
APRIL 16, 193 8
MOTION PICTURE HERALD
65
(THE RELEASE CHACT— CONT'D!
Title Rel. Date Mis.
MUSICAL C0MEDIE8
Billy Rose's Casa Manana
Revue Mar.26,'38t2l . . .
Canary Comet Across, The
(2-5-38) Jan. 29/38 t2l...
Girl's Best Years, A
(2-20-37) Dee. 25,'37.lt...
Our Gang Follies of 1938
(1-8-38) Dec. I8/37W...
Strike of Genius Feb. 5.*38fl 1
Sunday Night at Trteadero
(10-23-37) Oet. 2,'37t20...
OUR GANG
Bear Facts (4-2-38) Mar. 5,'38tll...
Came the Brawn Apr. I6,'38tli...
Canned Fishing Feb. (2.*3»tl I
Fishy Tales Aug. 28, '37. 1 1...,
Framing Youth (10-2-37). ..Sent. I l,'37tll ....
Mall and Female Nov. I3/37TII
Night V Gales July 24, '37. 1 1
Pigskin Palooka (I I -27-37). Oct. 23,'37t 1 1 ....
Roamln' Holiday (7-3 1 -37).. June 12/37.1 1....
Three Men In a Tub Mar.26,'38f 10
PETE SMITH SPECIALTIES
Candid Camerananlaes
(1-1-38) Dee. I l,'37t.t
Decathlon Champion
(11-27-37) Nov. 20,'37tl0....
Equestrian Acrobatics Aug. 14/37.. 8..,.
Friend Indeed (1-1-38) Jan. I.'38tl0
Jungle Juveniles (1 1-8-37) . .Oct 2/37t.9....
Jungle Juveniles, No. 2
(2-5'38) Jan. 29/38T.9....
La Savate (4-9-38) Mar. I2,'38t.8
Olympic Ski Champions
(11-7-36) July 3/37.10
Penny's Part (color) Apr. 9,'38t.9
Pigskin Champion
(9-25-37) Aug. 14/37.11....
(Exploitation: Oct. 30/37, p. 87.)
Romance of Radium
(10-23-37) Oct. 23/37.10
Ski Skill (4-10-37) Oct. 23/37.10
(Reviewed under the title. "Ski Thrill")
Sports on Ice July 24/37.10
Three on a Rope (3-26-38) .. Feb. I9/38TI0
RE-ISSUES (1937-8)
Beau Hunks (9-5-31) Sept. I8,'37t37. . . .
Blotto (2-15-30) Oct. 30/37t26....
County Hospital (4-23-32) ..Jan. 22/38tl7....
Perfect Day, The (3-18-27) Dee. Il,'37t20
ROBERT BENCHLEY
How to Figure Income Tax
(4-9-38) Mar.l9.'38t.8
How to Start the Day
(10-16-37) Sept.il/37tl0....
Music Made Simple Apr. I6,'38t
Night at the Movies, A
(11-20-37) Nov. 6/37tl0
SPECIAL
Jimmy Fldler's Personality
Parade (1-29-38) Jan. 8/38t20....
New Audioscopiks, The
(2-5'38) 8....
PARAMOUNT
Title Rel. Date Mill.
BETTY BOOP CARTOONS
Be Up to Date (2-28-38) ... Feb. 25/38t. 7
Candid Candidate, The
(9-25-37) Aug.27/37t.7
Ding Dong Doggies July 23/37T.7
Foxy Hunter, The Nov. 26,'37t.l rl..
Honest Love and Trut Mar.25,'38t-7
Impractical Joker, The
(7-3-37) June 18/37. .7....
New Deal Show, The
(10-16-37) Oct. 22/37T.7....
Riding the Ralls (2-26-38). Jan. 28/38t-7
Service with a Smile Sept.24/37t.7....
Zula Hula (1-15-38) Dee. 24/37t.7....
COLOR CLASSICS
Car-Tune Portrait, A
(7-3-37) June 25/37.. 7....
Educated Fish (II -13-37) . ..Oct. 29/37t-7
Little Lamby (1-8-38) Dee. 3l/37t.7....
Peeping Penguins (9- 18'37). Aug.. 27.'37t .7
Tears of an Onion Feb. 25,'38t
HEADLINERS
Frlml Favorites (7-3-37) ... .June 4/37.11....
Radolph Frlml, Jr., aid Oreh.
From the Minuet to the Big
Appla Nov. I9,'37t
Hlmber Harmonies (2-26-38) Jan. 28/38HI
Hollywood Star Reporter,
No. 2 (I0-I8-37) Oct 29/S7tll....
Hula Heaven (10-18-37) .. ..Oct l/37tll....
Eddie Peabody
Title Rel. Date Mia.
Installment Collector, The.. .July 2/37.1*
Fred Allen
Lot's Go Latin (9-25-37) ... Sept. 1 0/37t 1 1
Xavler Cugat and Oreh.
Listen to Lucas (2-26-38) .. Feb. I8,'38t 10. . . .
Meet the Maestros Jan. 7/38t
Night In Manhattan July 30/37.11
Oh Kay, Rhythm (1-8-38). Dec. I7,'37tl0
Queens of Harmony Aug. 20/37fl I . . . .
Phil Spltalny and Girl Oreh.
Star Reporter, No. 3 Mar.l0,'38t
MUSICAL ROMANCE
(In Color)
Schubert's Serenade July 23/37.. t
PARAG RAPH ICS
Accent on Beauty (1-8-38). Dee. 31 ,'37t 1 0
California Giant Jan. 28/38t
Aviator Shorty July 23/37.18
Circus Comes to Town, The
(7-3-37) June 25/37. 10
Cowboy Shorty (10-16-37) . ..Oet. 8,'37tl0....
Gold (3-12-38) Feb. 25/38tlO....
Inventor. The (10-23-37) .... Nov. 5/37W....
It's a Good Stunt (9-25-37). Sept. 1 0,'37t 10
Jungle Glimpses Mar.25,'38t 1 0
Killer of the Tonto Aug. I3,'37tl0. . . .
Tuna Dee. 3/37t
PARAMOUNT PICTORIAL
No. 10 — Sailboat Time —
Twilight on the Trail —
Magnetic Music (5-22-37). May 7/37.10....
No. II— Fishing Highlights. June 4/37.11....
No. 12— (7-3-37) July 2/37.10....
NEW SERIES
No. I — Ain't Nature Old
Fashioned — Where East
Meets West — Hollywood
Musle Man Aug. 6.'37t.l rl..
No. 2 — Let's Count Horses
— Nova Scotia Faces the
Sea — Record Making
(9-18-37) Sept. 3/37tl0....
No. 3 — Modern Czecho-
slovakia — Southern
Sketches — Doing Broad-
way In Style (10-16-37). Oct. l/37tl0
No. 4 — Tropical Toppers —
Huckleberry Harvest —
Steel Never Dies
(11-6-37) Nov. 5/37tl0....
No. 5— Dee. 3/37t
No. 6— Jan. 7/38t
No. 7— (2-26-38) Feb. 4/38tl0....
No. 8— Mar. 4/38t
POPEYE THE SAILOR
Football Toucher Downer Oet. I5,'37t
Fowl Play Dee. I7,'37t
House Builder-Upper, The. .Mar.l8/38t
I Like Babies and Inflnks
(10-2-37) Sent.l7/37t.7....
I Never Change My
Altitude Aug.20/S7t.7....
Learn Pollkeness (2-26-38) .. Feb. 1 8.'38t.7
Let's Celebrake Jan. 2l/38t
Lost and Foundry July 1 6/37. .7....
Morning, Noon and Night
Club (6-26-37) June 18/37. .7. .. .
Paneless Window Washer,
Tho (2-27-37) Jan. 22/37.. 7
Popeye the Sailor Meets
All Baba and the Forty
Thieves Nov. 26/37t.2 rl*.
(Color Special)
Protex the Weakerlst
(ll-20-'37) Nov. I9.'37t.7.,..
Twlskor Pitcher, The May 21/37. .7....
PARAMOUNT SOUND NEWS
Two Editions Weekly
POPULAR SCIENCE
(In Color)
No. 6 July 2/37.11
NEW SERIES
No. I (9-18-37) Sept. S/37tl0....
No. 2 (11-20-37) Nov. I2/37TI0. . . .
No. 3 Jan. I4/S8t
No. 4 Mar. I8/S8t
SCREEN SONGS
Magic on Broadway Nov. 26/37t-l rl.
Jay Freeman and Oreh.
Please Keep Me In Your
Dreams (5-22*37) May 28/37. ......
Henry King and Oreh.
Thanks for the Memory Mar.25,'38t . 8
Whispers In tho Dark
(10-9-37) Sept.24/37t.7
You Came to My Rescue July 30/37..!....
Shop Fields and Oreh.
Title Rel. Date Mia.
Ytu Took tho Words Right
Out of My Hoart(2- 19-38). Jan. 28.'3lt.7...
GRANTLAND RICE SPORTLIGHTS
(NEW SERIES)
No. 37 — Swing Stan
(5-22-37) May 14/37. 10. . .
No. 38 — Pan-American
Champion (7-3-37) June 1 1/37.10...
No. 39— Rhythm of tho
Game (7-10-37) July 9/37.10...
No. 40— Aquabats Aug. I3,'37tl0...
No. 41— Picking Pets
(10-2-37) Sept.l0/37tl0...
No. 42 — Four Smart Dogs
(10-16-37) Oct. 8/37tl0...
No. 43— Pick Your Favorite
(11-6-37) Nov. 5/S7tlO...
No. 44 — Ball Tossers Doe. 3/37t
No. 45— Water, Water
Everywhere (1-15-38) ....Dee. 3I/S7tl0...
No. 46 — Good Looking
Winners (2-26-38) Jan. 28/38H0...
No. 47 — A Fascinating
Adventure (2-26-38) Feb. 25,'38t 10. . .
No. 48 — Cops and Robbers. .Mar.25/38flO
UNUSUAL OCCUPATIONS
(In Color)
No. I Aug. 6/37M rl.
No. 2 (10-16-37) Oct. 8,'37tl0
No. 3 (1-22-38) Dee. IO/37tlO...
No. 4 (2-26-38) Feb. Il,'38tl0...
No. 5 Apr. I5/S8t
SPECIAL 3-REEL SHORT
(Distributed by Paramount)
River, The (12-11-37) ...SI...
RKO RADIO
Title Rel. Date Mln.
CONDOR MUSICALES
Frozen Affair, A (8-26-37) . .Sept. 17, '37t 10. . .
Murder In Swing Time
(9-4-37) Sept.27/37tl0...
Prairie Swlngeroo
(12-25-37) Oet. l3/37tl0...
LEON ERROL COMEDIES
Berth Quake May 6/38fl6...
Dummy Owner, The
(1-1-38) Jan. 7/38tl9..
His Pest Friend Mar.il/38tl8...
Rented Riot, A Nov. 5/37fl7...
Should Wives Work
(10-9-37) Sept.l0/37tl»...
HEADLINER 8ERIES
4 — Swing Fever July 25/37.20. . .
1937-38
No. I — Trailing Along
(10-16-37) Oct. 8/37tl6...
No. 2— Music Will Tell
(1-1-38) Feb. I l.'SStlT
EDGAR KENNEDY COMEDIES
Dumb's the Word June 11/37.(8...
Ears of Experience (I -I -38) Jan. 28,'38tl8. ..
Edgar and Goliath
(12-25-37) Nov. I9,'37tl7...
False Roomers Mar.25,'38tl7. . .
Kennedy's Castle May 28/38tl7...
Morning Judge (10-18-37) .. Sept.24.'37tl8. . .
Tramp Trouble Aug. 6/37.18...
MARCH OF TIME
No. 12 July 9/37.18...
No. 13 Aug. 6/37.18...
1937-38
No. I (9-11-37) Sept. 3/37tl7...
No. 2 Oet. l/37t20...
No. 3 Oct. 29/37t2l...
No. 4 Nov. 26/37t20...
No. 5 (1-1-38) Dee. 25/37tl8...
No. 6 Jan. 2l,'38tl6...
No. 7 Feb. 1 8.'38tl9
No. 8 Mar.l8.'38tl9...
No. 9 Apr. I5.'38t
No. 10 May I3,*38t
No. 1 1 June IO/38t
MICKEY MOUSE
Boat Builders Fob. 25/38T .7. . .
Clock Cleaners, The
(8-28-37) Oet. I5/S7t.»...
Donald's Better Self
(2-26-38) Mar. ll/SSt.8
Donald's Nephews Apr. I5/38T.8...
Donald's Ostrich (I -I -38) . .. Dec. IO/37t.t...
Hawaiian Holiday
(9-4-37) Sept.24,'S7t.8...
Lonesome Ghosts (12-23-37). Dec. 24/37t.t. ..
Mickey's Trailer May 6,'38t.8...
Moth and the Flame, The
(3-19-38) Apr. l/38t.8...
Title Rel. Data Him.
Old Mill. Tat Nov. 5/37T.8..
Pluto's Qulnpuplets Nov. 26/37t.t. .,
8elf Control (1-22-38) Feb. Il/38t.i..
NU-ATLAS PRODUCTIONS
Deviled Ham (1-22-38) Apr. 28/38tl*. .
Latin Rhythm (3-3-38) Feb. I8.'38tll...
No Sale (4-2-38) Mar. I l/38tl I ...
Phoney Boy (12-25-37) Nov. I9.'37tl I . .
Radio Hookup, A Jan. 25,'38tl*..
Rhythm in a Night Court
(9-4-37) Sept.24,'37t.9..
Skyline Revue Apr. I .'38 til--.
Sweet Shoe (1-1-38) Jan. I4.*38tll ...
PATHE NEWS
Released twice a week
PATHE PARADE
No. I (10-16-37) Sept.l0,'37tl3...
No. 2 (12-18-37) Nov. 5,'37tll...
No. 3 (1-22-38) Doe. 3l,'37tl0...
No. 4 (2-26-38) Feb. 25/38tl0. . .
No. 5 Apr. 22/38tll...
No. 6 June I7,'38t
PATHE REVIEWS
Released onto a month
PATHE TOPICS
Released seven times a year
RADIO FLASH COMEDIES
Many Unhappy Returns Oct. 22,'37tl7...
Stupor- Visor, The" (I -22-38) . Feb. 2S.'38tl7
RADIO MUSICAL COMEDIES
Harris In the Spring
(12-25-37) Dec. 3/37t20...
Mississippi Moods
(7-31-37) July 23/37.17...
That Man Samson May 28/37.18...
Twenty Girls and a Band
(1-22-38) Apr. 8/38tl8...
RKO PATHE SPORTSCOPE
In the Swim (3-5-38) Feb. I8,'38tl0...
Swinging Mallets Apr. I,'38tl0...
White Magic Jan. 28,'38tl0...
Windward Way Mar. 1 1/38. 10. . .
SMART SET
Buckaroo Broadcast
(3-26-38) Apr. 22/38tl8...
Rhythm Wranglers
(12-25-37) Dec. I7.'37tl9...
SPECIAL
Quintupland (2-26-38) Feb. I8.'38tl9...
SPORTS WITH BILL CORUM
Beach Sports June 4/37.. t'/i.
Golf Timing (8-21-37) July 23/37.11...
Royal Steeds July 2/37.10...
SUPERBA COMEDIES
Wife Insurance (8-14-37) .. .July 9/37.18...
WORLD ON PARADE
Florida Cowboy June 1 1/37. .9'/t.
Jungle Playmate July 30/37. .9...
Workshops of Old Mexico. . .July 9/37.11...
20TH CENTURY-FOX
Title Rel. Date Mia.
ADVENTURES OF THE
NEWSREEL CAMERAMAN
Bone Bender Parade, Tho
(8-14-37) Aug. 6/37.18...
Filming Modern Youth Oet. l/37t
Filming Nature's Wonders. . Dec. 3,'37t
Laughing at Fate
(11-27-37) Nov. 5/37t.9V4.
Motor Manlaes (9-25-37) Sept. 3,'37tl0
Trailing Animal Stories
(1-22-38) Jan. I4,'38t.9...
MAGIC CARPET SERIES
Dodo Ranch, Tho Oct 8/37t
Italian Libya (12-4-37) .... Nov. I2,'37tl*. . .
Land of tho Maple Leaf.
Tho (1-22-38) Doe. I0/37TI9...
Mexican Mural (10-16-37) . .Sept. 3/37t.9tfc.
Modern Dixie (2-12-38) Jan. 28/S8tl9...
Portraits of Portugal
(8-7-37) Aug. 6/37.10...
UNITED ARTISTS
Title Rel. Date Mia.
MICKEY MOUSE
110. Magician Mickey June I7,'37t/.8V4.
111. Mickey's Amateurs
(6-19-37) June 4/37M rl.
112. Moose Hunters Aug. 5/37f.9
SILLY SYMPHONIES
112. Little Hiawatha
(6-26-37) May ll,'37t
113. Modern Invention
(6-26-37) June l7/37t
66
MOTION PICTURE HERALD
APRIL 16, 1938
(THE RELEASE CHART— CONT'D)
UNIVERSAL
Tltla Rel. Data Mia.
GOING PLACES with LOWELL TH0MA8
Na. 38 (7-24-37) July 26/37.10....
No. 39 (10-23-87) Oet I8737t.9....
Na. 40 (12-4-87) Nov. I.'37t.»....
Na. 41 (12-11-37) Nov. I5,*37t ......
Na. 42 Not. 22/37*. 9....
Na. 43 Dee. 6/37t.9....
Na. 44 Jan. S/38t.9....
Na. 45 (2-28-38) Jan. 29.'38t .8. . . -
Na. 46 Feb. 28,'38t .9. . . .
No. 47 Mar.2l,'38t.9'/a..
Na. 48 Apr. I l.'38t .9. . . .
No. 49 Apr. 25,'38t.l rl..
No. 50 May 9.'38t.9
MEANY-MINY-MOE CART00N8
Air Express (10-2-37) Sept.20/37t.6. . . .
Gauntry Store (8-7-37) July 5/37.. 7....
Fireman's Plenls (10-16-37). Aug. 1 6, '37. .6'/,..
Ostrich Feathers (10-2-37) . .Sept. 6,'37t.7
Rest Resort (10-16-37) Aug.23,'37. .7. . . .
MENTONE MUSICAL COMEDIES
All Aboard (11-6-37) Deo. I,'37tl7....
Alpine Cabaret (8-14-37). . Aug. 4, '37. 10....
Bargain Matinee (3-20-37) . .Apr. I4.'37.I0
Cocktail Party. The
(5-15-37) May 12/37. 10
Down on the Barn
(2-26-38) Fob. 23,'38tl7....
Hawaiian Capers (9-18-37). .Sept. 8,'37tl7
High Jack N' the Show May I8,'38t
Latin Hi-Hattin' Apr. 27,'38f 17....
Oh. Say Can You Hear?
(12-18-37) Dee. 29,'37tl5....
Rhapsody In Zoo (12-11-37) .Jan. 26.'38t I5'/i . .
Shoes with Rhythm
(9-15-37) June 9,'37.I0....
Show tor Sale (10-30-37). .Nov. 3,'37T2I
Singing Bandit, The
(7-3-37) July 7,'37.I6....
Somewhere In Paris
(3-5-38) Mar. 23.'38tl7....
Teddy Bergman's Bar-B-Q
(10-16-37) Oet. 8/37*19....
OSWALD CARTOONS
Dumb Cluck (12-11-37) Dee. 20.'37t.7
Faed the Kitty Mar.l4,'38t 7
Football Fever (12-4-37) Nov. I5,'37t.7
Keeper of the Lions
(11-13-37) Oet I8,'37t.7....
Lamplighter, The Jan. I0.'38t.7
Love Sick (11-6-37) Oet. 4,*37t.8....
Man Hunt (2-26-38) Feb. 7,'38t.7
Meehanlcal Handy Man
(10-30-37) Nov. 8/37*. 7
Mysterious Jug, The
(12-11-37) Nov. 29,'37t.7
Nellie, the Sewing Machine
Girl Apr. I l,'38t
Playful Pup, The
(7-31-37) July I2,'37..7....
Trade Mlee Feb. 28,'38t.7
Trailer Thrills (3-15-37) .... May 3,'37. .7
Wily Weasels, The Juno 7/37. .7....
Yokel Boy Makes Good
(3-12-38) Feb. 2l,'38t-7....
STRANGER THAN FICTION SERIES
No. 36— Novelty (4-17-37). . May 24,'37. .8. . . .
No. 37— Novelty (7-3-37) .. .June 21, '37. .8'/t. .
No. 38— Novelty (5-15-37) . July I9.'37..9....
No. 39— Novelty (7-24-37). Aug. 16/37. .9
Na. 40— Novelty (9-18-37) . .Sept. 6/371.9....
No. 41— Novelty Oet. 4/37t.9....
Na. 42— Novelty Nov. l/37t.9....
No. 43— Novelty (12-4-37). .Nov. 29/37t. 9....
No. 44— Novelty (12-11 -37) .Dee. 27/371 . 9
No. 45— Novelty (2-26-38). .Jan. 17/38*. 9
No. 46— Novelty (2-26-38) . .Feb. 21. '38t. 9....
No. 47— Novelty Mar.l4/38t.9. . . .
No. 48— Novelty Apr. 4/38t.8'/t..
UNIVERSAL SPECIAL
Bombing of the U. 8. 8.
Panay Dee. 30/37t23
Breathless Moments
(2-26-38) Feb. 28/38tl9....
Hollywood Screen Test
(8-14-37) Aug. 30/37t2l ....
VITAPHONE
Title Rel. Date Mia.
BIG TIME VAUDEVILLE REEL
Nickel Lowdown May 1/37.10....
Charles Kemper
Vltaphone Funsters
(8-12-37) May 29/37.11....
Johnny Burke
Vaude- Festival June 26/37
Fritz and Joan Hubert
Tltla Rol. Data Mia.
Vaudeville Hits July 17/37
Elaine Arden
Vltaphone Broadwayltes ... .Aug. 21/37. 10.
Medley- Dupree
BROADWAY BREVITIES
Movie Mania May 8/37.20.
Dave Apollon
Musical Operation, A May 15/37.20.
Frank Gaby- Virginia Verrlll
Day at Santa Anita May 22/37. 18. .
Sybil Jason
Sound Defeat* (6-12-37)... .June 5/37.22..
Rufo Davis
Joa Palooka In "Thirst Aid" June 12/37.20.
Robt. Norton -Beverly Phalen
Rhythm Roundup, The..... June 19/37.21.
Estelle Taylor
Little Pioneer, Tha
(7-10-37) July 3/37.19..
Sybil Jason
Newsboy's Nocturne
C7-I0-37 ) July 10/37.20..
Lane, Tree & Edwards
Flowers from the Sky
(8-21-37) July 24/37.22..
Josephine Huston
Cut Out for Love Aug. 2/37..
Donald Novls- Dorothy Dare
Du Barry Did All Right.... Aug. 7/37..
Irene Bordonl
Doctor Cupid Sept. 4/37T.
Ken Murray-Oswald
Postal Union Sept. Il/37t.
Georgie Price
Littlest Diplomat, The
(9-11-37) Sept.25/37t20. .
Sybil Jason
Ups and Downs Oct. 9/37*.
Hal LeRoy
Starlets (11-20-37) Oet. 23,'37t20..
Toot Sweet Nov. 6/37t.
Flfl D'Orsay-Rufo Davis
Joe Palooka In "Calling
All Kids" Nov. 20,'37tl7..
Man Without a Country, The Nov. 27/37*.
John Lltel
Here's Your Hat Dee. I l,'37t.2 rls.
Cookie Bowers
One On the House Dec. I8,'37t.2 rls.
Willie, West, MeGlnty
Wedding Yells Jan. 1/38*20
Ken Murray-Oswald
Script Girl Jan. 15/38?
Cross and Dunn
Romance Road Jan. 29/38*19
Walter Cassel-Anne Nagel
Candid Kid, The (2-26-38) . Feb. I2,'38t20. . . .
Josephine Huston
Waiting Around (2-26-38) .. Feb. 20/38f20. .. .
Frank Llbuse
Little Me Mar. 5/38t
Wlni Shaw
Romance of Louisiana Mar.l2/38t
Addison Richards
Under the Wire Mar.26/38*
Joe and Asbestos
Got a Match Apr. 9/38t
Joan Abbott
COLORTOUR ADVENTURE
(In Color)
Alpine Grandeur May 15/37.10....
Gateway to Africa
(6-12-37) June 12/37.10....
Land of the Magyar
(7-10-37) July 3/37
Crossing the Sahara Aug. 14/37
Long Bright Land (9-II-S7) .Sept.25/37tlO
It's Work Oct. 23/37*
Mysterious Ceylon Nov. 20,'37t
Land of the Kangaroo
(11-20-37) Doc. l8/37fl0....
India's Millions Jan. 8/38t
Malayan Jungles (2-3-38) ... Feb. 5,'38tl0
What the World Makes Mar.l2/38t
Crossroads of the Orient. .. .Apr. 2/38t
FLOYD GIBBONS'
"YOUR TRUE ADVENTURE"
Attic of Terror (9-11-37).. .Sept.l8/37tl2....
Playing with Danger
(11-20-37) Oct. 30/37*13....
Danger — High Voltage Dee. 4,'37t.lrl..
Alibi Mark Dee. 25/37t.l rl..
Bolted Door. The (2-5-38) . Jan. 22/38t<3....
Hit and Run (2-26-38) Feb. I9,'38tl2
Shopgirl's Evidence Mar.l9/38t
LOONEY TUNES
No. 35 — Porky and Gabby
(6-12-37) May 1 5/37.. 8....
No. 36— Porky's Building. . June 19/37. .9. .. .
Tltla Rel. Data Mil.
No. 37 — Porky's Super
Service (7-10-37) July S/37..8..
No. 38 — Porky's Bad Tina
Story July 24/37.. 7..
No. 39— Porky's Railroad
(8-14-37) Aug. 7/S7..7..
No. 40— Get Rich Porky. .. .Aug. 28/37
No. 41— Porky's Gardan Sept. 1 1 ,'37
No. 42— Rover's Rival Oct. 9."37t
No. 43 — The Case of tha
Stuttering Pig Oet. 30/37*
No. 44 — Porky's Double
Trouble (11-20-37) Nov. l3/37t-7..
No. 45— Porky's Here
Agency Dee. 4/371.7. .
No. 46 — Porky's Poppa Jan. I5,'38t
No. 47— Porky at the
Croeadero Feb. S/38t.7. .
No. 48— What price Porky. . Feb. 26/38*
No. 49 — Porky's Phoney
Express (2-26-38) Mar. I9,'38t II . .
MELODY MASTERS
Jack Denny and Oreh May 29/37. 10. .
Ellseo Gronet and Oreh.
(6-19-37) June 19/37.10..
Lennle Hayton and Oreh.
(7-10-37) July 10/37.10..
David Mendoza and Oreh.
(8-21-37) July 31/37.10..
Russ Morgan and Oreh Sept.il/37t....
Milt Brltton and Oreh. Oct. 2/37*
Mai Hallett and Oreh Oet. 23/37*
Arnold Johnson and Oreh...
(9-11-37) Nov. I3,'37tl0..
Jan Rubin I and Oreh Deo. 4,'37t.lrl
Henry King and Oreh Dec. 25/37t.l rl
Leon Navara and Oreh Jan. 15/381....
Erie Madrlguera and Oreh.
(2-5-38) Jan. 29/38tl0..
Carl Hoff and Oreh Feb. I2.'38t
Benny Meroff and Oreh. Mar. 5,'38t
Mike Riley and Oreh Mar.26/38t
MERRIE MEL0DIE8
(In Color)
No. 38 — Streamlined Greta
Green (6-12-37) June 19/37. .8. .
No. 39 — Sweet Sioux
(7-10-37) June 26/37.. 8..
No. 40 — Egghead Rides
Again July 17/37.. 8..
No. 41 — Plenty o' Money
and You July 31/37. .7..
No. 42 — Sunbonnet Blue Aug. 21/37
No. 43 — Speaking of the
Weather (8-21-37) Sept 4/37.. 7..
No. 44 — Dog Daze Sept.18/37
No. 45—1 Wanna Be A
Sailor 8ept.25/37t
No. 46— The Lyln" Mouse. ..Oet 16/37*
No. 47— Little Red Walking
Hood Nov. 6/37*
No. 48— Woods Are Full of
Cuckoos Deo. 4/S7T.I rl
No. 49 — September In the
Rain Dee. I8/37T.I rl
Ns. 50— Daffy Duek and
Egghead Jan. l/38t.7..
No. 51— My Little Buekaree Jan. 29/38t7..
No. 52 — Jungle Jitters
(2-5-38) Feb. I9/38T.7..
No. 53 — Sneezing Weasel,
The (2-26-38) Mar.l2/38t.7..
No. 54 — A Star Is Hatched. Apr. 2/38*
PICTORIAL REVIEWS
No. II— Milk— Rugs June 19/37.10..
No. 12— Pianos— Art
(8-l4'37) July 17/37.10..
No. 13 — Books— Furs Aug. 28/37
(NEW 8ERIE8)
No. I — Racing — Wrestling | r~F
—Cheese (9- 1 1 -37) Sept. 18/37. 10. .
No. 2— Maush Twins— Table
Tennis Oct. I6,'37t
No. 3 — Dogs — Hollywood
Rides (11-13-37) Nov. I3,'37tl0..
No. 4 — Boxers— Dolls Dee. Il/37t....
No. 5 — lee Cream — Jockeys
(1-29-38) Jan. 8/38tll..
No. 6 — Hockey-Shoes
(2-5-38) Feb. 5/S8tlO..
No. 7— (2-26-38) Mar. 5/38tl0..
No. 8 — Song Writers —
Bowling Apr. 2,'38t
VITAPHONE NOVELTIES
Double Talk (6-5-37) June 26/37.10..
Edgar Bergen — "Charlie McCarthy"
All American Drawback
(11-20-37) Nov. 6/37*11..
Ldgar Bergen — "Charlie McCarthy"
Title Rel. Data Ml*.
VITAPHONE VARIETIES
Netkln' Party, A (9- 1 1 -87). Sept. 4/37*11...-
Edgar Bergen — "Charlie McCarthy"
Puppet Love (9-1 1-37).... ..Oet 2/37*11....
Sallol's Puppets
Roping 'Em Alive Nov. 6/37*
Vltaphone Frolics
(11-20-37) Dee. 4/S7TI0....
Jack & Loretta Clemens
Unreal Newsreol Jan. S/SSf
Ski Flight Jan. 22/ 38T.9....
Alibi Time (2-19-38) Feb. I2.'38tll
Radio Ramblers
Vitaphone Gambols M ar. 1 9,'38t . - -
Chaz Chase
Mr. & Mrs. Jesse Crawford. Apr. 9/38t
WM. STEINER
Title Rel. Data Mia.
Eagle's Vengeance, The July. 29/37*20
WORLD
Title Rel. Date Mia.
Battling Bettas July 8/37tl0...
Men of Ships Sept.l0/37t.9. . . .
Paper Hanger, The Sept l/38t
(Cartoon)
OTHER PRODUCT
Title Rel. Date Ml*.
DEVLIN
Hong Kong, Gateway to
China (2-19-38) II....
Manila (2-26-38) II....
Old Towns of Normandy
(4-9-38) 10
Singapore (2-26-38) II....
MODERN
America Marching On
(1-29-38) 10....
U. S. DEPT. OF AGRICULTURE
I Pledge My Heart (8-7-37) II....
SANDERS
Life In Laplaad (2-12-38). Feb. l8/38t.8V»..
SERIALS
12 Episodes Each Unless Otherwise Specified
COLUMBIA
Jungle Menace (9-4-37)..
Frank Buek-C. Henry
(15 episodes)
Mysterious Pilot, The
(12-25-37)
Capt. Frank Hawks
(15 episodes)
Secret of Treasure
Island, The (4-9-38)..
Don Terry-Gwen Gaza
.Sept I,
'37*20. . . .
(each)
,'S7t2l ...
(each)
'38f 19
(each)
(15 episodes)
REPUBLIC
Dick Tracy Returns 7201 Aug. 20,
Ralph Byrd
(15 episodes)
Fighting Devil Dogs, The
7501 May 28,
Lee Powell-Herman Brlx
Hawk of the Wilderness
7301 Dee. 3.
Lone Ranger, The 7401
(2-5-38) Feb. 12,
Lee Powell -Herman Brlx
(15 episodes)
S. 0. S. Coast Guard
6441 Aug. 28.
Ralph Byrd-Maxlne Doyle
Zorro Rides Again 6461 Nov. 20,
John Carroll-Helen Christian
38t.
38*.
38t.
38fl8...
(aaeh)
S7t.
S7t.
UNIVERSAL
Flaming Frontiers July 5,'38t
Johnny Mack Brown-E. Hansen
Flash Gordon's Trip te
Mars (2-19-38) Mar.2l,'S8t20....
Larry Crabbe-Jean Rogers (each)
(15 episodes)
Radio Patrol (9-18-37) Oct. 4/37t.2rts.
Grant Wlthers-Cath. Hughes (each)
(Exploitation: Dee. 23/37, p. 57.)
Tim Tyler's Luck
(11-27-37) Dee. 27/37*. 2rls.
F rankle Thomas, Jr.-Frances Robinson
Wild West Days (6-28'37) . July 5/37t.2rls.
Johnny Mack Brown (each)
( 13 episodes)
APRIL 16, 1938
MOTION PICTURE HERALD
67
J. C. JENKINS-HIS COLYUM
EVENTS COVERED IN THE NEWSREELS
Neligh, Nebraska
Dear Herald:
The general belief is that the world re-
volves every 24 hours, but a fellow out here
has proven that to be a phony notion. He
told the school professor that he put a rock
on the top of a post one night and the next
morning it was still there, and he asked
how it could still be there if the world
turned over.
This reminded us of a cartoon where the
owner of a racehorse at the county fair got
up behind the jockey and said, "I am going
along with you to see if I can find out why
my nag never wins a race."
V
While we haven't been there for several
years, we still remember Nampa, Idaho.
Nampa has a very fine theatre and manager
Brown treated us royally when we called
on him.
V
An item in the paper says that the Senate
purchased a jackass for $4,500 to improve
the strain. Gosh, but that's a lot of money
for a mule. We supposed they have a pretty
good strain in the Senate right now.
V
The paper tells of a woman who said that
her husband left her so much property to
worry over that she sometimes wishes he
hadn't died. That's the trouble with a lot
of these husbands. There's no darn sense of
a man leaving his wife a lot of stuff to
worry over that way.
V
There's also the man who was induced by
a crook to put $1,700 in an envelope and he
would put it in his safety box to remain
until his return, when it would have grown
to $20,000. He waited seventeen years for
the man to return and then had the envelope
opened and, instead of $20,000, it contained
some leaves from an old magazine. The
fools are not all dead yet.
V
The other day we went down to one of
the pool halls to see if we could get one of
the relief boys to spade our garden. He
asked us how much we'd pay and we said
we thought $3.50 a day ought to be about
right, but he said, "Not on your life; I don't
work for starvation wages for nobody."
These boys ought to be furnished with roller
skates. Walking around pool tables on these
hard floors is liable to give them flat feet.
The Government ought to do something
about this.
V
The other day we went to Norfolk and
went through the clinic. The doctor ex-
amined everything except our carbureter
and he gave us some capsules to swallow
that would choke an ox and he told us to
go to bed for a couple of weeks, but how in
thunder is a man to lie in bed when the
Moon theatre is playing such pictures as
it is.
V
Billy Youngclaus, who operates a theatre
in Grand Island, Neb., writes us that he
wants the Herald. There is this about
Billy, he always knows what he wants and
when he wants it.
MOVIETONE NEWS— No. 60, Vol. 29.— President re-
views Army Day parade Levine pleads for return
of kidnaped son Italian Mission land in Japan
Easter lilies picked in Massachusetts hothouse
King Farouk attends military maneuvers Steam-
ships icebound in Lake Michigan Lew Lehr
Aviation Helen Wills Moody on comeback trail
....Model speedboats display speed Girls show
lariat looping skill.... Deer stocked in Virginia.
MOVIETONE NEWS— No. 61, Vol. 20.— Chicago swept
by freak snow storm Air maneuvers held in
France Reindeers corralled in Lapland. ... Boy ne
City fishermen hold gala celebration Australian
fleet displays sea power Fashions. ... Well is sunk
more than 15,000 feet Lew Lehr Surf board
fans in New Zealand Amateur boxing. .. .Girls
practice boxing Horse racing.
NEWS OF THE DAY— No. 258, Vol. 9.— Newsreels'
aid enlisted in nationwide hunt for kidnaped boy
France rushes gigantic arms program Mussolini
sends envoys to Japan. .. .Circus cheers crippled tots
....President reviews Army Day parade Beauty
hint for men Turfdom awaits possible match race
between War Admiral and Seabiscuit.
NEWS OF THE DAY— 259, Vol. 9.— United States
rushes air defense program Mussolini rewards
those bereaved by Spanish war Chief Justice
Hughes 76 years old Britain's rulers encourage
slum 'clearance The Woman's Page Man made
lightning College students war on "hidden taxes"
....Helen Wills Moody on comeback trail. .. .Rugby
puzzles New Yorkers.
PARAMOUNT NEWS— No. 71.— New subway gives
Londoners thrill. ._. .Horses found alive following fire
French munitions factories speed production
Yosemite Falls has biggest ice cone Freak spring
snow storms G-men rush hunt for kidnaped boy
Levine appeals for aid President reviews Army
Day parade.
If our health will permit, and if we can
get some gasoline, and if our hired girl
doesn't run off with the ice man, we are
going down and call on those Jayhawker
boys whether they want to see us or not.
Fried spring chicken is the basis of our
menu. This is a hint to Mrs. George Moore
of the Plainville theatre.
V
If sending telegrams of protest to our
Senators is to be construed in the nature of
coercion or bribes, it looks like the common
herd is to be kept out of the alfalfa.
V
Curtis, Nebraska, is down where they
raise such big corn, and Curtis is sur-
rounded by corn fields in every direction,
and this is the town where Fay Gardner
operates the Star theatre, and Fay writes
us that he wants the Herald. He proves
that he wants it by sending us his check.
Thanks Fay, you are going to get it, and
we are going to try and come and see you
some time.
V
There now, here comes the doctor. Guess
we better hike for bed.
COLONEL J. C. JENKINS
The HERALD's Vagabond Colyumnist
Trailer Made, Inc., headed by E.
Schwartz, opened its Los Angeles office last
week, and planned to start theatre servicing
immediately. The company's New York
office will be moved to 35 West 45th Street
in about two weeks.
PARAMOUNT NEWS— No. 72.— Diving stars practice
in Pasadena Hopkins puts work plan before Senate
Chief Justice Hughes celebrates 76th birthday
School youngsters learn defense lessons in Czecho-
slovakia Maple syrup yield may break record....
Snow and dust storms hit Texas Students hit
at taxes Stunt fliers test reconstructed planes.
RKO PATHE NEWS— No. 75, Vol. 9.— Newsreel aids
search for kidnaped boy America celebrates war
anniversary Ice climbers scale Yosemite Valley
cliffs Henry Picard wins Masters' golf title
Four year old in Bowling tournament War scare
spurs French arms program.
RKO PATHE NEWS— No. 76, Vol. 9.— Raging bliz-
zard sweeps midwest Helen Wills Moody starts
comeback Hopkins testifies at relief hearing
Boy Scouts search for Levine boy Government
begins farm community Fashions Refugees seek
haven in America English ruggers swamp all-east
team.
UNIVERSAL NEWSREEL— No. 656, Vol. 10.— Con-
gress votes TVA probe French rush new arma-
ments Army celebrates its day Asks kidnaped
son's return Family ends 3,000 mile journey
21 hurt in grain bin blast Spring in London and
New York Skinners crown "king mule" Bar
bouncers go to college Pickets wear black hoods
Circus cheers crippled kids.
UNIVERSAL NEWSREEL— No. 657, Vol. 10.— Bliz-
zards sweep half of nation 20,000 homeless in floods
British speed war transport Russians study
snow tactics Italy honors dead in Spain Sculp-
ture shown out-doors Reorganization bill killed
Northwest celebrates anniversary Fashions
Students hit at taxes Fathers learn how to care
for babies Wild ducks stymie golfers.
National Decency Legion
Classifies Nine Pictures
Of nine pictures reviewed and classified
by the National Legion of Decency in its
listing for the current week three were ap-
proved for general patronage, four were
listed as unobjectionable for adults, one was
cited as objectionable in part and one was
condemned, as follows :
Class A-l, Unobjectionable for General
Patronage: "Heroes of the Alamo," "Pen-
rod's Double Trouble," "Stolen Heaven."
Class A-2, Unobjectionable for Adults: "Un
Carnet de Bal" (French), "Gaiety Girls,"
"Nobleza Gaucha" (Spanish), "Trionfo
dell'Amore" (Italian). Class B, Objec-
tionable in Part: "Battle of Broadway."
Class C, Condemned : "The Lie of Nina Pe-
trovna" (French).
RKO Signs Another
"Time" Contract
March of Time, for the fourth consecutive
year, this week signed a distribution con-
tract with RKO. In celebration of the event
Roy E. Larsen and Louis De Rochemont
of March of Time on Tuesday night gave
an informal dinner at which Ned E. De-
pinet, in charge of world distribution for
RKO, was guest of honor. Other guests in-
cluded Cresson E. Smith, Barret McCor-
mick, Harry Michelson and Ralph Rolan of
RKO; C. D. Jackson and Daniel Longwell
of Life ; Charles Stillman of Time, and Tohn
R. Wood, Jr., and Albert E. Sindlinger, of
March of Time.
68
MOTION PICTURE HERALD
APRIL 16, 1938
I B ASM 1 1 LI \±
ADVERTISING
the great
national medium
for showmen
Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion,
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close
Mondays at 5 P.M. Publisher reserves the right to reject any copy. Film and trailer service advertising not
accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to
MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York, N. Y.
USED EQUIPMENT
SIMPLEX MECHANISMS COMPLETELY RE-
built and refinished, double rollers, single bearing,
$145 each. 200V Simplex refinished magazines, $12.50
each. Lowest prices quoted on Powers projectors,
lamphouses and accessories. ZENITH THEATRE
SUPPLY, 308 West 44th Street, N. Y.
BARGAINS 35 AND 16MM SOUND PROJECTORS.
Will trade for cushioned theatre seats. COLLIE,
419 Houston Street, Chattanooga, Tenn.
HEADQUARTERS FOR RELIABLE USED OR
reconditioned equipment of all kinds. We have what
you need. Ask us. MIDWEST THEATRE SUPPLY
CO., 1223 South Wabash Avenue, Chicago, Illinois.
ONE PAIR LATE MODEL DEVRY PORTABLES
with 1,000' magazines $400; one pair Holmes educator
model with 2,000' magazines $550; soundheads for
Simplex $50 per pair; Mazda lamps $25 per pair; one
late Bell & Howell 16mm sound projector complete
used 40 hours $450. BUSHER SOUND ENGINEERING
CO., 3313 Olive, St. Louis, Mo.
EMERGENCY SIMPLEX MECHANISMS. BUY A
spare mechanism now. Simplex mechanism — single
bearing good condition, $125.00. Complete projector — ■
mechanism, 3 point stand, 16" magazine, good condi-
tion, $190.00 each. Other bargains. Tell us your
needs. AMUSEMENT, 341 West 44th Street, New
York City.
DEVRY PORTABLE 35MM SOUND PROJECTOR,
complete! A-l condition, $147.00. MAJESTIC, 5004-06
Olcott Ave., East Chicago, Indiana.
USED AMERICAN SEATING, IDEAL, IRWIN,
other famous makes — biggest variety in industry.
20,000 used veneer and upholstered chairs from 75c up.
New list 15-0 describes lots from 50 to 5,000. S. O. S.,
636-AR Eleventh Avenue, New York.
SPECIAL BUYS— 2 POWERS 6B EQUIPMENT
with sound — excellent condition, $300; Powers 6B with
RCA equipment, $450. Wire deposit. CROWN, 614
Ninth Avenue, New York.
BOOKKEEPING
SYSTEMS
THEATRE ACCOUNTING BY WILLIAM F.
Morris, is still the best bookkeeping system for
theatres. It not only guides you in making the
proper entries, but provides sufficient blank pages
for a complete record of your operations tor each day
of the year. Notable for its simplicity. Order now —
$4 postage prepaid. QUIGLEY BOOKSHOP, Rocke-
feller, Center, New York.
WANTED TO DUy
16 MM. CAMERA IN GOOD CONDITION, PRE-
fer Bell & Howell. Will pay cash for bargain. Will
also take 16 mm. projector but only refer camera now.
BOX 917A, MOTION PICTURE HERALD.
WILL BUY FOR CASH ALL TYPES OF PRO-
jector heads and soundheads if in good shape as well
as allied sound parts. Prefer bankrupt sale or group
of replacement equipment. BOX 918A, MOTION
PICTURE HERALD.
CASH ON HAND FOR SIMPLEX AND POWERS
machines. Any condition. BOX 999, MOTION
PICTURE HERALD.
GENERAL
EQUIPMENT
THEATRE EQUIPMENT — SUPPLIES — ACCES-
sories — repair parts'. Savings 20% to 50%. Send for
big free catalog. CONSOLIDATED THEATRE SUP-
PLY CORP., 1600-M Broadway, New York.
"KNOW-MEN" WILL SAY "YES" TO THESE IF
they know what's good. 6 section film cabinets, 15"
size, $8.95. Exciter lamps, fresh stock, doz., $3.48.
Used lamphouses, soundheads, amplifiers, $19.50 up.
10J4" reflector units for Peerless, new, $14.95. Powers
6A projectors, stands and magazines, ready to use,
$49.50. Sound opticals, standard makes, $4.95. Gold
bronze exit boxes, perfect, $1.39. Get acquainted with
this house of values. S. 0. S., 636-AR Eleventh
Avenue, New York.
bocks
ONLY $1.95 NOW BRINGS YOU CAMERON'S
"Motion Pictures With Sound," regularly $5.00. Con-
tains 393 pages, giving complete history and back-
ground of sound pictures. Every book original edition
and perfect. Quantity limited. Order now. S. O. S.,
636-AR Eleventh Avenue, New York.
RICHARDSON'S BLUEBOOK OF PROJECTION-
Revised Sixth edition. The revised edition includes
722 pages of up-to-the-minute text charts and data
with detailed description of assembly,, wiring and
functioning of all modern sound and projection ap-
paratus. It is a practical "trouble shooter," cross in-
dexed for immediate reference in any projection room
emergency. ORDER TODAY I $6.25 postpaid. QUIGLEY
BOOKSHOP, Rockefeller Center, New York.
AID CONDITIONING
SEE HOW YOU SAVE ON ALL THEATRE
cooling needs. Blowers for 400 seat houses, $79.75.
New "Keep Them Cool" bulletin describes blowers, air
washers, fans, spray nozzles, other air cooling needs.
Get your copy today. S. O. S-, 636-AR Eleventh
Avenue, New York.
THEATRES
WANTED, SUMMER OR YEAR 'ROUND THEA-
tre New England or New York. BOX 1000, MOTION
PICTURE HERALD.
FOR SALE — THEATRE COMPLETELY
equipped. Bargain. Apply S. GROSSMAN, Chimei
Building, Syracuse, N. Y.
THEATRE LEASE AND EQUIPMENT FOR
sale, reasonable. BOX 1003, MOTION PICTURE
HERALD.
POSITIONS WANTED
MANAGER. KNOWS THEATRE BUSINESS
from "A to Z" and theatres from basement to roof.
Have built, owned and managed many theatres. Never
had a failure. Recently managed 8 theatres for 5 years.
A business producer, 25 years' experience. Go any-
where. Not interested in ordinary salary, prefer per-
centage. BOX 1004, MOTION PICTURE HERALD.
PROGRESSIVE MANAGER 30, 10 YEARS' MAJOR
circuit, desires change. Anywhere. BOX 1005, MOTION
PICTURE HERALD.
HELP WANTED
MOVIE OPERATORS AND MANAGERS. EVERY
state, movie circuits, car needed. No. 520 STATE
THEATRE BUILDING, Pittsburgh, Pa.
TRAINING SCHOOL
THEATRE EMPLOYEES: ADVANCE TO BET-
ter theatre positions. Free booklet shows you how.
THEATRE INSTITUTE, 315 Washington St., Elmira.
N. Y.
PRESS OF
C. J. O'BRIEN. INC.
NEW YORK
CREAMING
■
HI
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[spy ring]
IsMftSHEP'-l
7]:|i
ing into Spring
tne Box OWce w<
Paramount" XoUeo-
ith
■ COLLEGE SWING"-,,, George oP-
PILE \J\J* •
| MOTION PICTURE
HERALD
OP
40 COMPANIES PREPARE
INDEPENDENT PRODUCT
FOR 1938-39 SEASON
PARAMOUNT PLANS 58 FEATURES
VOL 131, NO. 4 APRIL 23, 1938
Entered as second-class matter, Jaiiuarx 1 J. 19.11, at the Post Office, at New York, N. )'., under the act of Match !. 18/9. Published ueekly by
Quigley Publishing Co.. Inc., at 1270 Sixth Avenue. Rockefeller Center, New York. Subscription, $.?.()() a year. Single copies. 25 cents. All
contents copyright 1938 by Quigley Publishing Company.
in 16 months at
Capitol, N. Y.
\
It's m the
GEST THING
ING IS THAT
TERRIFIC TECHNICOLOR
SCREEN SENSATION FROM
WARNER BROS.
Everybody knows it and
everybody is yelling for it!
BEYOND
Opening First at Radio City. . . Followed by
Selected De Luxe National Engagements
0V>Y*\\i Get YOURS today!
Giant pressbook contains
25 COMMERCIAL TIEUPS
47 ADVERTISING LAYOUTS
70 STUNT SUGGESTIONS
and a wide assortment of novelties
and special publicity and photo plants
Everything he gave you in 'Captain Blood', 'Light Brigade', 'Green Light' again from
ERROL FLYNN
and
OLIVIA De H AVILLAND
BASIL RATHBONE • CLAUDE RAINS
PATRIC KNOWLES • EUGENE PALLETTE • ALAN HALE . MELVILLE COOPER
IAN HUNTER . UNA O'CONNOR
Directed by MICHAEL CURTIZ and WILLIAM KEIGHLEY • Original Screen Play by Norman Reilly Raine and
Seton I. Miller • Based upon Ancient Robin Hood Legends • Music by Ericb Wolfgang Korngold • A First National Picture
WARNER BROS., Producers
MOTION PICTURE HERALD
MARTIN QUIGLEY, Editor-in-Chief and Publisher
Vol. 131, No. 4 ■XtEfl APril 23< 1938
ASKING for PROHIBITION
REFUSAL, after much pressure and argument, of the
State Board of Regents of New York to permit the
showing of "The Birth of a Baby" in the theatres of
the state is a decision to have been anticipated.
The insistence of Martin Quigley, and his publications, that
the picture was to be held unsuitable for entertainment screens
and general audiences, made amply manifest in the pages of
Motion Picture Herald for the month past, has been based on
plain showings of simple facts.
The unwisdom of entertainment showings and the unfitness
of the product for such purposes is too obvious and con-
spicuous to permit of even a pretense of intelligent disagree-
ment. Two elements of pressure have been observable: those
who would take profit at any price, and those who would
make propaganda at any cost, to others.
The action of the Board of Regents is a decision in behalf
of both the amusement screen and its public.
A disservice, meanwhile, is done to the screen when motion
pictures call down upon it external regulative prohibitions.
That is asking for trouble, destroying the prided "freedom
of .the art". Enough pride would avoid the invitation to
reproof, reproach.
AAA
EXPERTS and IDEAS
NO OTHER art has ever so enjoyed the anxious concerns
of so many persons, institutions and interests which
would help it attend to its own business, entirely with
advice, as the motion picture. Most newspaper edi-
torial pages have at least one self-constituted expert on the
movies, intermittently engaged in explaining just what they
ought to do and be.
At the moment there's a ripple of attentions to that element
of Mr. Will Hays' annual report, recently made public, which
repeated and reiterated in substance the utterance against
propaganda on the screen made by Mr. Martin Quigley at
Williamstown last summer.
"Propaganda with a capital P can ordinarily be detected
instantaneously in any form of art," remarks, for example,
the "Daily News" of Logan, Ohio. "An overzealousness in
attempting to avoid it, however, can induce a kind of over
sensitiveness in the facility of detecting odors, and lead to the
indiscriminate rejection of all material bearing the faintest scent
of an idea.
"It might be good to remind them (picture producers) also
that an effort toward no end but entertainment in a superficial
sense is as likely to produce exceedingly dull fare as effort toward
no end but propagandizing. Entertainment is more than skin
deep. . . ."
It is entirely possible that the press, including our Ohio con-
temporary, can leave that little problem up to the industry to
solve for itself.
FURTHER there is no evidence whatever that "entertain-
ment is more than skin deep." Examination of the nature
of the art wares and expression of all sorts consumed by
the majority wouid indicate no clamor for ideas. Persons with
ideas are commonly not in the market for synthetic stimuli from
the arts. Happily they are few in number. The vast pre-
ponderance of the population is of the sit-and-take-it order of
mind which makes box office customers and consumers of
easy-to-read papers, periodicals and books. They are, bless
'em, the customers.
The essence of success in the merchandising of all the arts
is in new tellings of old stories. There are no new ideas, but
some of the old ones are pretty good yet.
Sift out the best sellers of a quarter of a century of the
feature picture, or of any number of centuries of the stage or
literature, and see what you get.
Inevitably and always, those who contend for "ideas" and
messages in the entertainment media have some of their own
thev want delivered.
AAA
SPEAKING of the stage this same Logan Daily News
remarks: "It might be good to remind them that Broad-
way a few years ago discovered, greatly to its profit,
that theatre goers long undernourished on theatrical whipped
cream would stampede a show that served them something
they could get their teeth into. . . ."
What the stage of Broadway did really discover was that
the motion picture had taken its flow of mass customers and
that it had to make and present specialized minority audience
product of specialized appeal, resulting in entertainment that
could find a supporting audience in the great concentrations
of population in New York, but not nationally. The acquisition
of some of this material for the screen also got the motion
picture info abundant trouble — with the customers.
When the country really "got their teeth" into it there was
a call for the Lavoris.
AAA
HARVESTING THE TARES
HERE and there about the land arise laments that "Bingo"
parties and other chance games, conducted by various
churches, lodges, sewing circles and such, are proving
costly competition for motion picture theatres. And that is a
part of the harvest that the motion picture reaps from its
depression-born folly of making its theatres lottery houses
some years ago. It was then and thereby that the nation was
infected. The recrudescence of the lottery represents social
decomposition, in which there is no abiding profit.
AAA
BLOCKHEAD SLUMP
DUE to the style debacle in women's hats, now in its
second painful year, business has gone to pot in a little
backwoods village theatre down south. It is in the
poplar belt, where they specialize in cutting big thirty-inch
trees to make the eight-by-eight sections of clear softwood
so desired by the makers of hat blocks. Now the milliners
are throwing their absurd hats together without blocks, and
they look it. Meanwhile the payroll is off at the hatblock mill.
There ought to be a law.
8
MOTION PICTURE HERALD
April 2 3, 19 3 8
This Week
Independents
Important in the general preview of prod-
uct to come for the 1938-39 season are the
plans of the independent producers, more
numerous than ever and claiming a sub-
stantial portion of the market. From that
sector come approximately 100 features of
600 odd produced annually. Activity in the
states right field this year is expected to be
stimulated by policies of centralization be-
ing adopted by the larger companies and by
the continued demand created by the double
bill situation.
Plans of producers in this portion of the
industry are reported on pages 12, 13
and 14.
Paramount Product
Paramount Pictures will release 58 fea-
tures ; 104 short subjects, including a single
two-reeler, and the regular 104 issues of
Paramount News, during the 1938-39 season,
sales executives were told by Neil Agnew,
vice-president, at a meeting last Friday and
Saturday in Washington. Mr. Agnew iden-
tified 16 of the 58 features and announced
that the remainder of the 1938-39 program
would be further identified on the coast
within two weeks by Adolph Zukor, produc-
tion chief. Mr. Agnew expressed confi-
dence that the public's interest in screen
entertainment and its attendance at motion
picture theatres would increase during the
new season. It was because of this belief,
Mr. Agnew said, that Paramount decided
against any decrease in the number of
pictures to be produced in the approaching
season.
The 16 titles announced by Mr. Agnew
are included in a story on page 15.
Convention
More than 200 delegates are expected to
attend the fourth annual national convention
of the Variety Clubs of America which will
be held in Cincinnati Saturday and Sun-
day. Ned Depinet of RKO will head a dele-
gation of home office executives from New
York. Special cars will leave from several
cities. A business meeting will be held Sat-
urday and the national banquet on Sunday.
Target of Italians
Hollywood "is a cheat" like the mirages
of the Sahara, says one of several writers
in Rome who en masse are attacking the
production center for drawing the best of
film talent from Europe. They call it sabot-
age, with stars, directors and technicians
kept "idling away on the shelf until their
usefulness is gone."
The Italian writers' plaints of Europe's
"sacrifices" to Hollywood are recorded by
Joseph D. Ravotto on page 17.
Cooperative Ads
Jack Cohn, vice-president of Columbia
Pictures, this week warned exhibitors that
the methods employed by a small group of
theatre operators is jeopardizing the con-
tinuance of cooperative advertising cam-
paigns, a plan under which distributors and
exhibitors share the costs of local advertis-
ing for certain pictures. The "chiseling
methods" of some exhibitors, Mr. Cohn said,
have forced Columbia to establish a lineage
department which keeps a close check on
theatres' local advertising. He also declared
that cooperative campaigns, in the future,
will be offered by his company only to ex-
hibitors who have displayed their willingness
to carry out their part of the agreements.
Details are on page 18.
Technic
Technical progress in the industry and
examination and discussion of new and pro-
posed tools and processes for use in motion
picture production will be given thorough
attention next week at the spring meeting
of the Society of Motion Picture Engineers
which opens Monday in Washington, D. C.
The program and titles of papers are on
page 52.
Editorial
Page
7
This Week in Pictures
Page
10
The Hollywood Scene
Page
37
In the Cutting Room
Page
43
Release Chart
Page
75
Managers' Round Table
Page
67
Showmen's Reviews
Page
40
Asides and Interludes
Page
39
In the Courts
Page
51
In the Newsreels
Page
85
Short Subjects on Broadway
Page
17
Technological
Page
58
Jenkins' Colyum
Page
85
What the Picture Did for Me
Page
60
Open Warfare
Decision of the General Council of the
Cinematograph Exhibitors Association to
break off round table discussions with the
Kinematograph Renters Society and declare
open war over the vexed problem of grad-
ing and rentals precipitated the Britsh film
trade into a struggle which has been long
in the making. The decisive action, author-
ized by the exhibitors' council, will take the
form of press and direct mail propaganda
and the publication of the KRS "secret" list
of "A" films with suitable commentary.
Aubrey Flanagan outlines the fight on
page 55.
Chicago Theatres
Chicago's motion picture theatres, during
1937, had a total seating capacity of 338,000
or one seat for each nine residents, according
to a recreational survey report made public
this week by Arthur J. Todd, of the depart-
ment of sociology and anthropology of
Northwestern University. Although the
seating capacity was approximately the same
in 1926, there was a 20 per cent decrease in
the number of houses since then, the report
shows.
The report is discussed in an article on
page 50.
Farm and Film
Four dollars and 70 cents is the average
annual per family expenditure for motion
pictures made by America's 32,000,000 farm-
ing population, whose land and buildings
are estimated to be worth some $58,000,000,-
000, and from which they receive an esti-
mated $9,000,000,000 in cash income yearly
from their farm marketings.
The expenditures range from less than 50
cents for poverty-stricken sharecropper
families in Georgia and Mississippi, to $9
per family in New Jersey, and $13 in Cali-
fornia.
Farming families' film expenditures were
determined by the Department of Agricul-
ture, Bureau of Home Economics. Its re-
port appears on page 49.
Licensing Plan
New York City's proposed licensing plan
which would force motion picture companies
to produce 10 per cent of their annual out-
put in New York, has won the approval of
"one of the largest producing companies,"
according to the sponsor of the measure,
Hugh Quinn, city councilman.
Although Mr. Quinn declined to identify
the company, "for obvious reasons," he said
he has conferred with officials of the organ-
ization and that they expressed a willingness
to cooperate in the plan, provided at least one
other company would join the movement.
April 2 3, 19 3 8
MOTION PICTURE HERALD
9
Adjudged a Lottery
Ruling that Bank Night is a lottery, the
United States Post Office Department this
week denied the use of the mails to Affiliated
Enterprises. An appeal to the Federal
courts from the ruling, Washington ob-
servers said, will mean that the company
will either regain the use of the mails or
be forced to discontinue the chance game
entirely. It was also pointed out that if
the company attempts to continue Bank
Night without the use of the mails there are
criminal statutes which can be invoked.
These and other angles of the latest Bank
Night ruling are explained on page 160.
Denies Blocking Probe
By a vote of five to two, the Federal Com-
munications Commission this week refused
to adopt the Payne-Craven resolution sub-
mitted last week, explaining that the com-
mission investigation of monopoly is not an
attempt to forestall a Congressional inquiry
and putting the commission on record as
not opposed to a Congressional probe.
The only members voting for adoption
were the sponsors of the resolution, Com-
missioners George H. Payne and T. A. M.
Craven.
Representative Lawrence J. Connery, Demo-
crat, of Massachusetts, last week urged that the
House immediately make an investigation of its
own into conditions in the radio industry.
Marketing Projector
Actual marketing of International Pro-
jector Corporation's Simplex Four Star
Sound System, described in detail in the
February 12th issue of Motion Picture
Herald, was announced to the trade press
by Earle G. Hinds, president of General
Theatres Equipment, Inc., at a luncheon last
Thursday.
The new equipment, designed with com-
plete access to the patented sound devices of
both Western Electric and RCA and recon-
ciling in the machine itself the industry's
patent rights, is being distributed through
the facilities of National Theatre Supply
Company.
Reorganization
Conferences in London among four of the
five director-owners of United Artists re-
sulted in a unanimous agreement on re-
organization of the operating set-up of the
company. The announcmeent was made
Tuesday after newspaper reports stated that
the London discussions were on plans for
the purchase by Alexander Korda and
Samuel Goldwyn of the stock held in the
company by Mary Pickford, Charles Chap-
lin and Douglas Fairbanks.
Details are on page 46.
WPA Radio ShowsJ
The first nationwide effort of the Federal
Government to revive the road for theatrical
touring companies will be started within 30
days by the WPA Federal Theatre Project,
it was disclosed at a meeting of the project's
national policy board in New York Friday.
The board hopes to organize subscription
audiences in at least 200 communities, which
would be asked to underwrite all expenses
except labor costs. The WPA theatre would
guarantee the sponsoring community a
specified number of productions.
Evan Roberts, director of the Federal
Theatre's radio division, was appointed by
Hallie Flanagan, national project director,
to supervise the new plan.
"Zola" First Again
Of approximately 25,000 replies to the
New York Mirror's Motion Picture Con-
test, which was concluded last week, "The
Life of Emile Zola" was chosen as the
"best" picture of the last 12 months with
11,906 votes.
The favorite film hero chosen was Paul
Muni with 4,355 votes followed by Spencer
Tracy and Clark Gable. The favorite film
heroine was Myrna Loy with 5,674 followed
by Bette Davis and Claudette Colbert.
MOTION PICrURE HERALD
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3100. Cable address "Quigpubco, New York." Martin
Ouigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
366 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W I, Hope Williams, manager; cable Ou'9Pubco London;
Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau,_ Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep-
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-shi
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustiftgasse 54,
Vienna >VII, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Winther, representative. Member
Audit Bureau of Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Ouigley Publications:
Better Theatres, Motion Picture Daily, Teatro al D!a,
International Motion Picture Almanac and Fame.
Aid from British
Joseph H. Seidelman, general foreign
manager of Universal, completed important
financial arrangements in behalf of the com-
pany while in London, he revealed Tuesday
when he arrived in New York on the
Aquitania.
Mr. Seidelman referred queries for de-
tails to J. Cheever Cowdin, chairman of the
board of directors, who confirmed that a
new financial arrangement had been made,
but refused to disclose any additional in-
formation. He said he considered it a "pri-
vate matter."
During his ten-week stay abroad, Mr.
Seidelman completed sales and distribution
deals in Great Britain and the Continent
which are expected, by Universal, to in-
crease its foreign revenue 15 to 20 per cent
in the near future.
Call Action Invalid
Trustees for Grand National this week
answered a Federal Trade Commission's
charge of misrepresentation by asserting
that the action is not valid because it was
brought after the company was placed under
Section 77B of the Bankruptcy Act.
Edward Alperson and Loyd Wright,
trustees, also pointed out in their formal
answer that since the business was turned
over to them, February 25th, they have
issued instructions to the sales and adver-
tising departments to refrain from using the
title "In His Steps" in connection with the
film "Sins of Children."
The FTC charge was based on the claim
that Grand National advertised the film as be-
ing suggested by Dr. Charles E. Sheldon's
novel, "In His Steps," and that the novel was
a religious story, whereas the film was a love
story.
Exhibitors Meet
Meeting dates were announced this week
by four exhibitor organizations, the newly
formed Allied Theatres of New York, Al-
lied of Connecticut, the Southeastern The-
atres Association and the New England unit
of Allied, Independent Exhibitors, Inc.
Connecticut Allied will meet in New
Haven, May 26th, to elect officers.
The Independent Exhibitors will convene
Tuesday in Boston and Nathan Yamins,
national Allied president, will preside.
The Southeastern Theatre Owners Asso-
ciation, affiliated with the Motion Picture
Theatre Owners of America, will hold its
annual convention at the Lookout Moun-
tain Hotel, Chattanooga, June 5th, 6th and
7th, Sam Borisky, general chairman, said.
Mr. Yamins and Abram Myers, general
counsel and chairman of the Allied national
board, are expected to atend the New York
meeting which will be held at the Astor
Hotel, May 3rd.
10
MOTION PICTURE HERALD
April 23, 1938
qolioearto,
This Week
Pictu res
n
JF~\ OPEYE'S popularity in the Argentine is attested by
g his unofficial enlistment in a recent political cam-
paign, specifically in the Socialist party poster above
in which the invincible sailor man, after feeding himself on
the "popular vote" can of spinach, knocks out Bluto who
represents "fraud, oligarchy and illegality."
Fred V. Cannata, gen-
eral manager of the Hor-
witz theatres, Houston,
Texas; Smith Ballew,
Twentieth Century - Fox
cowboy star, and Glenn
T. Fannin, publicity di-
rector for the theatre cir-
cuit at the lsis, Houston,
during Mr. Ballew's per-
sonal appearance tour.
Norman Corwin, formerly of the publicity department of Twentieth
Century-Fox home office in New York, who has become a program director
for the Columbia Broadcasting System.
Italian film officials and RKO European executives, left, in Rome where
Roy O. Disney, fourth from left in third row, and Reginald Armour,
RKO European manager, second from left in foreground, closed a distri-
bution contract with Societa Generale Italiana Cinematografic for
"Snow White and the Seven Dwarfs" and the Disney 1938-39 cartoons.
April 2 3, 19 3 8
MOTION PICTURE HERALD
Convention interlude. Charles Reagan,
Paramount western division manager; Neil
F. Agnew, Paramount vice-president in
charge of distribution; Carter Baron,
Loew's theatre district manager in Wash-
ington, D. C, and J. J. Unger, Paramount
eastern division manager, at a cocktail party
and buffet luncheon given by Mr. Baron
for the delegates to the Paramount sales
convention last weekend at the Shoreham
Hotel in the nation's capital.
Tom Baldridge, manager of Warners'
Capitol theatre in Winchester, Va., who is
director -general of the 15 th annual Shenan-
doah Apple Blossom Festival which will
open, complete with Apple Blossom Queen,
next Thursday.
Sidney R. Kent, pres-
ident of Twentieth
Century-Fox, left, and
Walter J. Hutchinson,
foreign manager of the
company, on board the
Rex before they sailed
from New York to at-
tend sales conventions in
Paris, May 5 th, 6th and
7th, and in London,
May 12 th, Uth, 14th.
The New Jersey winners in a Warner
Brothers' theatre department service con-
test, left, receive their prizes, engraved wrist
tvatches, from Joseph Bernhard, general
manager of the theatre department. Left
to right, Louis Stein, Millburn theatre;
Jack Maher, Oritani theatre, Hackensack;
Mr. Bernhard; Don Jacocks, New Jersey
zone manager; Nat Mutnick, Union the-
atre, and Sig Solomon, Sanford theatre,
Irvington.
12
MOTION PICTURE H ERALD
April 2 3, 19 3 8
PRODUCT OF 40 COMPANIES
IN INDEPENDENT FIELD
IN SIGHT FOR '38-'39
Continuance of Duals Favors
Independents; Curtailment of
"B" Features by Several Large
Companies Is Called Factor
That integral part of the motion picture
industry known as the "independents," pro-
ducers and distributors, has before it a po-
tential sales market for product in 1938-39
far greater than in many a season of recent
years.
Contributing 100 features, or there-
abouts, to the 600-feature annual require-
ment of the country's 15,000 theatres, the
independents today are as deeply engaged
in new-product formulations as are the so-
called "Big Eight," buying stories, signing
stars and directors, writers and camera-
men, in order to present their product
portfolios at the doors of exhibitors during
the selling season now underway. Product
from 40 independents is already in sight
for the new season.
One of the greatest strengthening factors for
the independent market in the new year would
appear to be the trend toward curtailment, if not
elimination, of the so called "Class B" feature
by some of the "majors."
Double Bills Stay
There is no sign of any abatement of the
double bill, "happy hunting ground" for the in-
dependent in the states right market, while the
reputedly almost certain deathknell for the
chance game and other forms of cash giveaway
would appear further to strengthen the indepen-
dents' position, requiring, as it would, further
demands for product, or something, to take the
place of the giveaway practice. Only this week
the cash "lottery" received its greatest setback
in all the long series of legal and legislative
attacks against it, when the United States Gov-
ernment closed the mails to "Bank Night," on
grounds of illegality as a lottery under postal
laws.
The running this year for independents may
not be expected to be as smooth as in other
years, certain restrictions presenting strong pos-
sibilities that they will be required to intensify
the sales and merchandising job than previously,
as well as budgeting and production.
Financial backers of independents, as other
financiers, are not so willing as in earlier years
to part with money under unsettled conditions
generally existing and in view of the precipitate
rise of production costs, especially since the
Screen Actors Guild labor contracts came into
force.
Regardless, and quoting Maurice Conn, of the
independents, "The states right market today is
in its best condition in years insofar as the de-
mand for pictures is concerned." And here many
of his colleagues point to the relationship of the
law of supply and demand.
Considering the reorganization or liquidation
processes through which parts of the independent
CLUB REVIVES
"NICKELODEON"
The Arden Club in Arden, Del.,
has revived the "nickelodeon" days
with the showing of old silent films
starring Charlie Chaplin, Harry Lang-
don and others. The opening show
last week presented Chaplin in "The
Pawnbroker." The ancient melodra-
mas and other films of the days when
pianos banged out the musical accom-
paniment and sound effects are shown
bi-weekly.
production system were forced in recent years,
indications point to a market far from a low ebb.
Where some have passed on, others have as
rapidly sprung into place. Within the last few
weeks, the industry has received announcements
of the new Ben Judell Pictures, resumption of
Victory Pictures, continuance of Stan Laurel
Pictures, revival of Associated Features, Inc.,
by Jed Buell, continuance of Fanchon Royer
Productions, reorganization of Grand National,
revival of Criterion Pictures by Phil Goldstone,
continuance of Sol Lesser and David L. Loew as
independents with increased budgets, likewise
Harry Sherman Productions and Larry Dar-
mour.
E. B. Derr's Crescent Pictures has had a
contract renewal with Monogram, the while
continuance in the field is expected from Coro-
net Pictures, Supreme Pictures and others.
Additional "new blood" in independent pro-
duction and distribution appears in the forma-
tion within the fortnight of Pictures Corpora-
tion of America, by Ira Greene and Victor Hal-
perin ; Malcolm-Brown Picture Company, by
Joseph R. Malcolm and John E. Brown ; Frank
Kassler, Inc. ; American Pictures, Post Pic-
tures, Cosmorama and Surety.
Other names presenting prominent possibili-
ties for the independents' market in 1938-39,
some new, include: Atlantic Pictures, Box Of-
fice Attractions, Castle Films, Diamond-Royce,
E. B. Derr, John Doran, Front Page Produc-
tions, Imperial Pictures and Le Baron Produc-
tions, Merit Pictures, Metropolitan Pictures,
Musart, George Pal, Pictorial Films, Milton
Schwartzwald, Leo Seligman, Syndicate Ex-
changes, Vidor, Warwick Pictures, and addi-
tional possibilities now in the making.
The United Artists producers — Selznick In-
ternational Pictures, Samuel Goldwyn, Inc.,
Ltd., Edward Small Productions and Walter
Wanger Productions — were not included in this
survey because theoretically they do not fall into
the classification of independent producers for
the purpose of this recapitulation. Likewise,
Republic and Monogram, which, while giving
the independent market much of the life sus-
tained, are not necessarily independents on the
states right market, in view of their both owning
some of their own exchanges. GB Pictures, of
course, is not an independent because its physical
distribution is handled by Twentieth Century-
Fox Film.
There will be a decrease in the number
of pictures next season made for "regular"
or major company release channels. This is
due, for the most part, to the centralization
policy of majors which have decided to
place most of their production activities
under their own roofs, or under their direct
supervision.
Evidence of this is the dropping by Paramount
of contracts with B. P. Schulberg and Emanuel
Cohen, and by RKO Radio of the Condor Pic-
tures deal for George O'Brien "action pictures,"
with the subsequent signing of the star by RKO,
and failure of various other prospective deals
for releasing arrangements by independents
through major channels.
Judell's New Company
Most active in the states right field at present
is Ben Judell, exhibitor-distributor, who has
completed three of a contemplated ten features
for the present season, and has announced a
program of 42 features for 1938-39, from his
Progressive Pictures Corporation, of Holly-
wood, and including 30 "exploitation features,"
six outdoor adventures and six westerns. The
30, he says, will include "controversial and
problem subjects," of which the first three are:
"Delinquent Parents," "Wayward Daughters"
and "Scandal House." Headquarters are at
7250 Santa Monica Blvd., Hollywood.
Sam Katzman's Victory Pictures, inactive
since last fall, when a fire burned his equipment
and sets at the old Foy Studios in Culver City,
will turn out three "exploitation" features for
1938-39: "Her People," "Child Wives" and
"Nobody's People." Mr. Katzman said he has
a financing deal for other films underway, re-
turning from New York last week after con-
ferring on that matter.
Grand National is undergoing reorganiza-
tion. As the co-trustees Edward Alperson and
Loyd Wright proceed with their plans, it is
expected that either new companies will be
formed or dormant ones revived to furnish
product for Grand National.
Max Alexander of Colony Pictures, Inc., is
producing two Ken Maynard vehicles to be dis-
tributed by Grand National with federal court
approval.
Phil Goldstone has revived his Criterion Pic-
tures, Inc., which last year produced a remake
of "Damaged Goods" for Grand National re-
lease, to make three "Renfrew of the Mounted"
features, starring James Newill, for the distribu-
tor. Thus far, these two producers have the
only court approved Grand National contracts
for future production.
Stan Laurel Pictures, Inc., headed by the
comedian and his business manager, L. A.
French, has three more Fred Scott musical
westerns to produce under a releasing contract
with Spectrum Pictures. Mr. Laurel and Mr.
French also have a contract with Scott to ap-
pear in an additional six.
Jed Buell, who last week resigned as produc-
tion executive of the Laurel organization, is re-
viving his Associated Features for 1938-39, to
produce "novelty features" for the independent
(Continued on following page)
April 23, 19 3 8
MOTION PICTURE HERALD
1 3
MANY NEW COMPANIES IN ACTION
Warners Set Two Regional Conventions;
RKO Schedule at 48; Fox Keeps CB Films
Progress was evident this week in 1938-39 product formulations, highlighted by
Paramount's announcement of 58 features (see page 15), and the decision of
Warners to hold two sales conventions, in New York, May 9th- 1 Ith, and Dallas,
May 1 6th- 1 8th. Sradwell Sears, sales manager, said he selected Dallas in tribute
to Bob O'Donnell, of Interstate Circuit.
Warners sold 50 per cent more ad sales accessories in the final week of the
"Sears Sales Drive" than any other time. Rentals for the last week of the drive
were 45 per cent greater than in any Warner week in ten years. Business for the
entire 16-week period was reported 37 per cent above other drives.
Sam Morris, foreign head, returned this week from London with word that
Warners will produce 14 features at Teddington in 1938-39, four less than this year.
Jerome Jackson is the new London production manager.
Leo Spitz, RKO president, returning from Hollywood, announced 48 features
for 1938-39, same number as this year. The annual convention will be held in June.
With Jules Levy and Walter Branson, RKO sales executives, working the field,
RKO's "Ned Depinet Sales Drive" rounded its fifth week, with Buffalo first.
Radio this week designated Victor Moore as a star, exercised options on Milton
Schwarzwald for 13 one-reelers for 1938-39, signed Gregory La Cava to produce
and direct, signed Garson Kanin for the same, and arranged with Sol Lesser for
three Bobby Breen features for next year.
W. Ray Johnston, president, said Monogram will release 42 features, 16 of
them westerns, two Jackie Coopers, four with Boris Karloff, four Frankie Darro,
three with' John Carroll and Movita. The convention is at Cincinnati May 8-10.
Republic has budgeted between $7,000,000 and $7,500,000 for its 55 features
and four serials, H. J. Yates said.
S. R. Kent, Twentieth Century-Fox president, sailed from New York to preside
at a Paris sales convention, May 5th, and in London, May 12th. With him went
Walter Hutchinson, foreign manager, who said 35 will be distributed in Europe.
Mr. Kent said the corporation will again distribute GB pictures in this country.
MGM has $3,000,000 budgeted on four 1938-39 features for production in
England, according to Robert Ritchie, head of Metro's British studios. In Culver
City, the company re-signed Henry Hull, Eleanor Powell, Anita Loos, Alan Curtis,
Albert Mannheimer and W. S. VanDyke.
(Continued from preceding pape)
market. Already planned is "The Terror of
Tiny Town," a musical western with an all
midget cast. Mr. Buell may also produce some
features with all-Negro casts, following his
"Harlem on the Prairie," now in release.
Mr. Buell will use the "Singer Midgets" in
his novelties, with Fred Myton writing original
scripts, Helen Gurley acting as story editor and
Charles Wayne as assistant director. The com-
pany has established headquarters at 937 North
Sycamore Street, Hollywood.
Others for Negro Patronage
Another new possibility for 1938-39 in the
Negro-film field on the independent market is
Merit Pictures, of which Richard C. Kahn is
president, and which is nationally releasing its
first, "Two-Gun Man from Harlem," through
Sack Amusement Enterprises.
Bernard B. Ray, who formerly produced under
the banner of Reliable Pictures Corporation, is
inactive at present.
Another independent producer, Fanchon Roy-
er, will states-right "Religious Racketeer," star-
ring Mme. Harry Houdini, widow of the magi-
cian. The only woman producer in the inde-
pendent field, Miss Royer says her future pic-
tures and those for 1938-39 are not set.
Having the highest per picture budgets
of independent producers releasing through
major companies are David L. Loew and
Sol Lesser, Mr. Lesser working as Principal
Pictures.
Mr. Loew is producing for the new season a
Joe E. Brown starring picture, "The Gladiator,"
and has another Brown story to make under the
commitment with the star. This, however, may
go through RKO, and not Columbia, RKO hav-
ing previously released three of the Brown
comedies made by the David Loew organization.
The second picture is to be "Flirting with
Fate."
In addition, Mr. Loew is negotiating for re-
lease by a large company of from four to six
features in 1938-39, but no announcement of their
nature has been made. Loew has Edward Gross
now working with him as associate producer.
Loew and Lesser budgets are the only ones
among independent producers, outside of the
United Artists producers, to run in excess of
$150,000 per picture.
Mr. Lesser's deal with RKO Radio has been
renewed for 1938-39 and for the new season he
will supply three Bobby Breen features. In
addition, Mr. Lesser, as head of Principal Pic-
tures, Inc., will produce "Celluloid," original
by Rupert Hughes on the history of motion
picture production, and possibly some other high
budget features for the new year. No releasing
arrangement has been set for "Celluloid" and
those to follow. He also will make six "Peck's
Bad Boy," the first for RKO release.
Missing from the Twentieth Century-Fox
company's recently announced feature program
for 1938-39, were the Smith Ballew westerns
produced by Sol Lesser. While Lesser this
week had not been officially notified of Twenti-
eth Century's dropping of the Ballew releasing
arrangement, it is generally thought that such
notification will be forthcoming. Lesser, under
contracts already signed, has one more Ballew,
"Lord of the Pantamints," and "Tarzan Speaks"
to deliver to Fox. In the event that Fox does
not resume with the Ballew series, of which
there have been four a year, Mr. Lesser will
probably drop the series entirely. He would
then discontinue "B" pictures and produce only
"A's." Already Lindsley Parsons, producer of
the Ballews for Lesser, has settled his contract.
Probably coming next to the Loew-Lesser
budget range in the independent market is the
"Hopalong Cassidy" series produced by Harry
Sherman Productions for Paramount. Mr.
Sherman, producing Paramount's only "out-
side" pictures, spends $90,000 to $125,000 a pic-
ture. Bill Boyd, No. 2 in the Motion Picture
Herald exhibitors' poll of western stars, is
starred and George Hayes and Russell Hayden
are featured. Mr. Sherman's deal for six Boyd
westerns has been renewed by Paramount for
1938-39, and there is a possibility he may make
one or two other features for the same dis-
tributor, such as "The Barrier," which he
completed this season.
In virtually the same category as the Sherman
budgets are the Larry Darmour pictures, star-
ring Jack Holt. Darmour, for years in the
action-film field, produces six yearly for Colum-
bia, and his deal for 1938-39 has also been re-
newed. With next year's program, Mr. Dar-
mour increases his costs, most of the rise going
to Holt under a raised option.
One of the most prolific of this group of in-
dependent producers releasing through majors
is Trem Carr, whose financing is so interlocked
with that of Universal, his releasing company,
that he is generally thought of as a Universal
producer, and not as operating in an independent
capacity as head of Trem Carr, Inc. He pro-
duces six Bob Baker westerns and six action
pictures per year for the company, and will
continue with this pace in 1938-39.
Universal has another independent producer
whose product it releases — The Crime Club Pro-
ductions, Inc., headed by Larry Starr and Irv-
ing Fox, which makes six mystery melodramas
annually and whose pact will be continued for
another term.
E. B. Derr's contract under which Monogram
releases Crescent Pictures, has just been re-
newed for 1938-39, but the new contract pro-
vides that Derr produce eight, double the num-
ber of the old season. Four of the pictures
might be from the "Secret Service" stories
which Mr. Derr purchased some time ago.
"Private Nurse" winds up the Derr commit-
ment for Monogram this year.
Republic Pictures has renewed the indepen-
dent-producing contract of A. W. Hackel's Su-
preme Pictures, which makes eight Bob Steele
westerns annually.
Coronet Pictures, headed by Howard Lang
with L. G. Leonard as executive producer, and
another of the independents producing for ma-
jor release, has three more Buck Jones westerns
to do for Columbia.
Hal Roach, one of the oldest in business as
(Continued on following page)
14
MOTION PICTURE HERALD
April 23, 1938
INDEPENDENTS PLAN MUSICALS
(Continued from preceding pacie)
an independent releasing through a major com-
pany, is relinquishing his active interest in the
production of the "Our Gang" shorts for MGM
to the studio, after a dozen years, and is em-
barking on a new program of six "high-budget"
features for the same releasing channel. MGM
hereafter will produce the "Gang" shorts, with
Roach, and Milton Bren, executive producer,
concentrating on features.
From time to time there have been
rumors on Hollywood Boulevard that pro-
ducers and directors on major studio pay-
rolls would set up their own independent
production companies and release through
majors, but reluctance of the large com-
panies to return to a decentralization in
production has been responsible, for the
most part, for the failure of the deals.
With production activities under one studio
roof , a major company's general studio
overhead may be apportioned among the
budgets of the various units, making a
lighter and fairer proportioned charge on
each, while another advantage of cen-
tralization is the opportunity for close
control of all company production activities
by the studio head or heads.
Returning to independent producers aiming for
states right releasing, away from major chan-
nels, Standard Pictures Corporation stands out
prominently among programs scheduled for
1938-39. Headed by Barry W. Richards,
Standard has taken over the old Vitagraph
studio in California, where it is committed to
some 32 features and 16 westerns for the new
season. Mr. Richards is now in New York for
releasing conferences.
Prospects are said to be bright for resump-
tion of independent production by Howard
Hughes, following his proposed flight around the
world. Robert M. Savini, of Atlantic Pictures
Corporation, releases reissues on former
Hughes productions.
Extension of activities for next season by
Boxoffice Attractions, of Hollywood, is seen in
the company's announcement that it has acquired
road-showing distribution rights of "Wanted,"
made by Sound City Films, and featuring ZaSu
Pitts ; also "Heritage," starring Mary Maguire.
Expeditionary Films, of Australia, made
"Heritage" and "Uncivilized," which Boxoffice
is releasing. Sound City Films is of London.
Surety Productions, Inc., has incorporated in
Los Angeles and announced plans for four fea-
tures annually based on the Nick Carter novels.
Production will be supervised by I. A. Allen and
Samuel K. Wiesenthal and the budget for each
film will be $150,000. Camera work will start
in 60 days, the announcement issued by Mr.
Allen said.
With headquarters at 1033 North Cahuenga
Boulevard, Hollywood, Cosmorama Productions
has been formed to film current happenings not
covered by newsreel cameramen, starting with
"The Fishing Fleet," about Pacific Coast fish-
ing, a 1,500 foot subject. Members of the or-
ganization are Gene Hagberg, Lennie South,
Thor Loovos, J. Henry Kruse and Hank Levy.
The name of Bernarr Macfadden, physical
culture proponent, as returning to independent
production, was mentioned in Hollywood this
week. Regardless, David Diamond and Arthur
Royce have an option on 24 short stories pub-
lished in Macfadden's Liberty magazine, ostensi-
bly intended for film production, probably two-
reelers.
John T. Doran, formerly general manager
of Film Art Studios, in the Bronx, is said to
TELEVISION ON
REGULAR BASIS
Television broadcasts for the
New York area on a regularly
scheduled basis got under way Tues-
day. The schedule calls for a four-
week period of experimental transmis-
sions from the National Broadcasting
Company's television station W2XBS
in the Empire State tower.
The televised series is intended pri-
marily for NBC and Radio Corpora-
tion of America officials. Amateurs in
the New York area, however, who
have built receiving sets, will also be
able to look in on the programs.
be planning a series of six features at that
plant, for release in 1938-39.
The new season may find Educational Pic-
tures among independents, at least as a pro-
ducer, in view of the termination of the E. W.
Hammons company's short subject releasing
contract with Twentieth Century-Fox.
Front Page Productions is now operating
from New York, starting with "Austria
Vanishes."
One of the most active in the states right
field is Imperial Pictures, which, two weeks ago,
received permission from the Securities and
Exchange Commission, in Washington, to go
ahead with refinancing plans. At the same
time the company announced 32 features for
1938-39 financing coming, partially, from the
new stock issue. The new program will consist
of 10 "Blue Ribbon Specials," eight "Frontier
Dramas," eight "Musical Westerns," and six
"Exploitation Specials."
Foreign Subjects
Frank Kassler, Inc., is another new company,
formed by Frank Kassler, in New York, to dis-
tribute French and Polish pictures here. He al-
ready has acquired distribution rights to "Dark
Eyes," Vladima Tourjansky's production star-
ring Simone Simon and Harry Baur.
Jaime Salvador, vice-president of LeBaron
Productions, independent, left New York this
week for Hollywood to start production of two
more Spanish features.
Ralph Like is producing six "girl detective"
features for 1938-39, having finished the first,
"Held for Ransom," in Hollywood.
Malcolm-Browne Pictures Corporation, of
244 West 49th Street, New York, has been
formed by John E. Browne, president, and
Joseph R. Malcolm, of Malcolm Laboratories,
as vice-president.
The company announces 20 features for
1938-39, with production in Hollywood,
and added that $400,000 already has been
budgeted. The program will include eight
westerns, eight action features and four
specials.
Al Selig, former film press agent, is director
of publicity, advertising and exploitation.
Malcolm-Browne this week signed Melvin
Hirsch and Bert Kulick to the first territorial
distribution contracts, for New York, and fol-
lowed with sale of Boston rights to Ambassador
Film, of New England.
A new Metropolitan Pictures Corporation,
headed by Harry Webb, formerly a partner with
Bernard Ray in Reliable Pictures, is reported
in formation in Hollywood, with six "exploita-
tion melodramas" and six musical westerns in
contemplation for 1938-39.
Music is in sight for the new season, with
Musart Film Producers, of New York, an-
nouncing two features, the first, "Life of
Tschaikowsky," to go into production in May,
under direction of R. E. Von Allen, and featur-
ing a 120-piece symphonic orchestra. Michael
J. Gann, president, also said that production on
a series of musical short subjects on Russian and
Gypsy Folk songs will start this summer, both
groups for 1938-39.
George Pal, creator of a "puppet-cartoon"
process, returned to Europe last week, after
conferring with Hollywood producers, and said
he plans a studio on this side to make his one-
reel "Puppet-Toons." David Bader, of London,
continues in Hollywood as Mr. Pal's repre-
sentative.
Pictorial Films, of 130 West 46th Street, New
York, is proceeding with several series of shorts,
including "Snow Fun," "Water Fun" and "Mas-
ter of the Camera."
Organization of Pictures Corporation of
America was announced in New York by Ira
Greene, president. Victor Halperin, who has
made 30 features variously for United Artists,
Paramount and RKO, is vice-president in charge
of production, and J. Burgi Contner, president of
Motion Picture Supply Company, is secretary-
treasurer. Budd Getschal, formerly of Universal
and The Film Daily, is director of publicity and
advertising.
Mr. Greene, head of Continental Film Indus-
tries, Inc., film investment bankers, said pro-
duction will be at Film Art Studios, Bronx,
with home offices at 729 Seventh Avenue, New
York.
Five Musicals
Milton Schwartzwald will produce five mu-
sicals for 1938-39, three of them for Nu-Atlas
Pictures, the others for Mentone, with produc-
tion starting in New York in May. Mr.
Schwartzwald will direct, assisted by Larry
Williams and Bill Kelly as cameramen.
Leo Seligman, of 630 Ninth Avenue, New
York, is extending his distribution activities.
This week he obtained national rights to "Man's
Paradise," story of Bali.
Syndicate Exchanges, New York, is reissu-
ing Mickey Rooney pictures.
Zoli and Laci Vidor, of Hungary, now in
New York from Europe, will import foreign
pictures, starting with "Her Wonder Team."
J. J. Milstein, former vice-president in charge
of sales for Republic, has organized Warwick
Pictures, to distribute political films, starting
with "The Fight for Peace," anti-war subject.
Importations
In addition, the states right system in this
country usually has 65 or more features im-
ported variously during the year. Although
given limited distribution (see foreign films
survey, page 12, Motion Picture Herald, April
16th), the pictures do represent a part of the in-
dependent market. Some of the importers of
foreign films, all with headquarters in New
York, and marketing through states right ex-
changes, are : Danubia Pictures, Malmar Pic-
tures, Lenauer International Films, Herman
Weinberg, Ufa-Film, International Cinemart,
Hoffberg, Cinelux, Gallio, Cinema Arts, B. N.
Films, Hungaria-Films, General Films, British
Lion, Fenorama, Best Film, Mayer-Burstyn,
AFE Corporation, World Film, Geist Pictures,
Modern Film, Amkino, Norton, Collective, ACE
Pictures, Associated British, Mindlin, I. C. I.
Pictures, Guaranteed Pictures, European Pic-
tures, Pax Films, French Motion Picture Com-
pany, Viennese Pictures, Foreign Cinema Arts,
Prometheus Pictures, C. U. C. Films, American
Tobis, Associated British Pictures, Daven-Lau-
er, Schwab, Bueno.
April 2 3, 19 3 8
MOTION PICTURE HERALD
15
PARAMOUNT^ SCHEDULE REMAINS AT
58 FEATURES, 104 SHORT SUBJECTS
Sixteen of the 1 938-39 Pictures
Are Named at Washington
Convention; 2,000 Contracts
Reported on the Books
Paramount Pictures officially got its 1938-
39 selling and sales convention period under
way this week with a meeting of 27 home
office, district and division executives, in
Washington, at the Shoreham hotel.
Formally announcing a program of 58
features — about the same as 1937-38 —
with 104 short subjects, only one in two-
reel length, and the regular 104 issues of
Paramount News, Neil F. Agnew, vice-
president in charge of distribution, ex-
pressed the belief that "public interest in
screen entertainment and attendance at
motion picture theatres will be on the in-
crease during the coming year."
Identifying 16 of the contemplated 58 fea-
tures, the Paramount executives announced
that in two weeks Adolph Zukor, production
chief, will further identify the remainder of
the program, also the star, player and direc-
torial assignments for most of the group.
Not formally announced at the meeting, held
on Friday and Saturday, was the tabulation
already of some 2,000 contracts for the new
product, representing one-fifth of the 10,000
contracts sold on features this season.
Territorial Meetings Soon
New product plans and the sales policies
under which they will be sold are to be relayed
soon to the exchange managers, bookers and
salesmen in the field at individual territorial
sales meetings.
Paramount's continuance of both its feature
and short subjects program at approximately
the same numerical length as 1937-38, running
to 58 or 60 features and 104 shorts, is contrary
to a previous impression prevalent that the fea-
ture lineup would be reduced to about 50.
Mr. Agnew, forecasting increased attendance,
said :
"Consequently," he said, "the studio plans no
diminution in the quality or number of pictures
to be produced during the next 12 months. In-
stead, we are going ahead with even more am-
bitious plans, a program definitely tailored to
public taste and audience acceptance of pic-
tures.
Of the "Wells Fargo" Type
"The success of 'Wells Fargo,' 'The Buc-
caneer' and other pictures of this type have
convinced us that audiences the world over
want more swooping, spectacular pictures of
the romantic, historical type, and our produc-
tion plans for the new season embrace several
big pictures in this category."
He listed as among this type :
"Men with Wings/' with Fred MacMur-
ray, Raymond Milland and Andy Devine. Wil-
liam Wellman, who directed "Wings," will
direct.
"Union Pacific/' to be produced by Cecil
B. DeMille, and described as "the story of Hell
on wheels and the building of an empire."
"If I Were King," Justin Huntley Mc-
Carthy's story, with Ronald Colman, to be
directed and produced by Frank Lloyd.
"Knights of the Round Table," identified
as an "all-star production dealing with King
Arthur's Court and its glamour and courage."
PARAMOUNT IS THIRD
TO HOLD SALES MEETING
Paramount: Pictures, meeting in
Washington last Friday and Saturday,
is the third major company to hold its
annual sales convention for the dis-
cussion of product and policy for
193 8-39. Metro-Goldwyn-Mayer met
on March l}th, in Kansas City, where
52 features and 93 short subjects
were announced {titles were pub-
lished in Motion Picture Herald
on March \9th), and Twentieth Cen-
tury-Fox met April 2nd, in Chicago,
where 5 9 features and 5 8 shorts were
set (titles appeared in Motion Pic-
ture Herald on April 2nd) .
Other new sales and production for-
mulations for the new season appear-
ing in this issue include the activities
of independents for the new year,
described on page 12.
"The Texans_," a story of the rise of the
Lone Star State, starring Joan Bennett, and
Randolph Scott, with May Robson and Walter
Brennan, directed by James Hogan.
Tailored to Star
"Following our 'tailor made' plan," Mr.
Agnew continued, "the studio will fit special
material to the unique personalities of several
of our stars. We have countless requests for
Bob Burns in a story with a 'razor back' back-
ground, so among the pictures that Bob will
appear in this year will be 'The Arkansas
Traveler.'
"S. S. Van Dine believes that Gracie Allen
is a female Philo Vance, and he has written a
story for her called 'The Gracie Allen Murder
Case,' which will star Gracie and George Burns.
"Musicals are always good and we will have
several on our program this year, all rattling
good stories with music — not musical 'clam
bakes' with unrelated acts popping in and out.
Those fast moving stories with music will be
suited to such personalities as Bing Crosby,
Jack Benny and Martha Rave.
On Topical Subjects
Further development of the "tailor made
plan," Mr. Agnew continued, will include im-
mediate action "on a series of subjects that
now are the center of public attention." He
listed in this group :
"Air Raid"
"Cafe Society"
"Navy Nurse"
"Illegal Traffic"
"King of Alcatraz"
"Touchdown Army"
"Campus Confessions"
"Sons of the Legion"
Color will be used in at least two films,
"Men with Wings" and "Tahiti." Mr. Agnew
explained. Dorothy Lamour and Raymond
Milland will appear in "Tahiti."
Series pictures such as the Hopalong Cas-
sidays and the Bulldog Drummonds, Mr. Ag-
new said, will be continued.
The short subject lineup will include a series
of 12 Popeye cartoons ; 12 Sally Swing car-
toons, replacing the Betty Boop series ; 15
Paramount headliners, 13 Paramount para-
graphics, 12 Paramount pictorials, 13 Grant-
land Rice Sportlights, six color classic car-
toons, six popular sciences, six unusual occupa-
tions and seven films in a new series, "Para-
mount Color Cruises."
In addition, Max Fleischer studio will pro-
duce a two-reel cartoon, the title and character
of which have not been decided upon yet, Mr.
Agnew said.
There will be no feature length comedy from
the Fleischer studio on the Paramount sched-
ule for 1938-39, officials explained, pointing out
that no plans for such a production have been
settled and that the company estimates that a
minimum of 18 months would be required to
complete such a production.
Among those at the Washington meeting
were J. J. Unger, Charles Reagan, Robert
Gillham, C. N. Odell, Fred LeRoy, Myke H.
Lewis, M. A. Milligan, Harry Goldstein, G. B.
J. Frawley, Ralph Libson, Allen Usher, Oscar
Morgan, Hugh Braly, Milton S. Kusell, Arthur
Dunne, Herman Lorber, Jack Roper, Alec
Moss, Terry De Lapp, A. O. Dillenbeck and
Bob Gibbs.
Operations Analyzed
Mr. Agnew called the first session to order
with discussions of general policy for the new
season and an analysis of the operations in the
field. The meeting was adjourned to permit the
executives to attend a screening of "Cocoanut
Grove" at the Earle theatre. The conference
was resumed at 3 P. M. and continued until 6
o'clock.
Sales problems were discussed at the Satur-
day session. The meeting was interrupted while
the executives were entertained at the Variety
Club. A buffet luncheon was given at the hotel
Saturday in honor of the sales officials by Car-
ter Barron, Loew's Washington division man-
ager.
The company's new season sales policies and
production plans will be outlined to the branch
managers in each of the 11 sales districts by the
district managers within the next few weeks,
Mr. Agnew announced after the Washington
meeting.
In districts comprising widely scattered ex-
changes, such as the southern, far western and
Canadian, the district managers will call in the
branch managers for a meeting in a centrally
located city, in districts where the branches are
relatively close together, such as the east and
central territories, district managers will visit
the exchanges individually to outline the plans.
Barney Ballaban, Paramount president, and
Stanton Griffis, chairman of the executive com-
mittee, will leave New York Friday for an
extended visit at the studio.
Settle "Chain Gang" Suits
Six out of a total of seven libel suits
against Warner Brothers in connection with
the film adaptation of the Robert E. Burns'
book, "I Am a Fugitive from a Georgia
Chain Gang," have been settled out of court,
it was said this week in Atlanta by Vivian
L. Stanley, prison commissioner. Mr. Stan-
ley still has a case against the company
pending.
'Time' To Cover Radio News
Time, weekly magazine, this week an-
nounced it will institute a radio department
within the next two months. The new de-
partment will have its own staff of research-
ers and correspondents, the announcement
said.
16
MOTION PICTU RE HERALD
April 23, 1938
'BANK NIGHT LOSES RIGHT TO MAILS,
U. S. RULING CAME IS A LOTTERY
Affiliated Enterprises To Ask In-
junction Against Post Office
Ruling; Company's 1936 In-
comefrom Exhibitors $769,528
by FRANCIS L BURT
in Washington
A terse announcement by the Post Office
Department last Saturday that "Postmaster
James A. Farley has issued an order deny-
ing the use of the mails to Affiliated Enter-
prises, Inc., Denver, Col.," is held by postal
officials to mark, eventually, the end of
"Bank Night."
The order, the announcement continued,
was issued "on the ground that the 'Bank
Night Theatre Prize' distributing scheme is
a lottery." Several cities and state courts
also have so ruled.
The Federal Communications Commis-
sion announced that advertising Bank Night
by radio was prohibited by the Communica-
tions Act.
Affiliated Enterprises will apply to the
District of Columbia high court for an in-
junction to restrain the Post Office Depart-
ment from enforcing the ruling, according
to Edward Goldstein, New York represen-
tative.
If the matter goes to the courts and the de-
partment's order is upheld, it will mean the
end of Bank Night, Washington observers said,
pointing out that there is a federal statute, en-
forced by the Department of Justice, prohibit-
ing the transportation of lottery material in
interstate commerce.
It is estimated, as a result of the investiga-
tion, that the annual income of the Bank Night
company is in the neighborhood of three-quar-
ters of a million dollars.
Court reviews of fraud orders are asked
infrequently, largely because the concerns
against which the orders are directed are faced
with practically unassailable evidence that their
operations are without the pale of the law.
Added to this is the fact that many of the
respondents in fraud cases are small operators
who "take a chance" on making a "clean-up"
before the Government catches up with them.
Affiliated Enterprises, however, is in a differ-
ent category. Its operations are conceded by
department officials to have been open and
"above board" ; no suggestion has been made
that its activities have been criminal or are
designed to evade any law. The only point
involved is whether Bank Night, as it has been
operated, is a lottery.
If, in spite of the ban upon the use of the
mails, the company attempts to continue Bank
Night by personal representatives or other
means, department officials said, there are crim-
inal statutes backing up the lottery prohibition
of the postal regulations, which can be invoked.
Prosecution of the company, formally, started
last October, was conducted under the direction
of Karl A. Crowley, solicitor, who approved
the findings that the scheme was a lottery as he
prepared to leave the postal service to devote
himself to an effort to be elected governor of
Texas.
In Mr. Crowley's findings of fact, it was
pointed out that Bank Night was originated by
Charles U. Yaeger and Rick Ricketson. Oper-
BANK AWARDS COST
EXHIBITOR $17,500
With the dropping of Bank Night
in about 25 0 theatres in Oklahoma,
following a ruling that the game is a
lottery, Hugh Marsh, Muskogee ex-
hibitor, decided to do some figuring.
He discovered that in conducting
Bank Night in his theatre during the
last five years he had given away
$17,500 in awards.
ating as Affiliated Enterprises, Inc., they intro-
duced the plan in theatres. The investigation
disclosed that in 1936 the company's income from
exhibitors was $769,528.31.
Over a period of several years, the depart-
ment instructed postmasters who made inquiry
that they should refuse to accept Bank Night
advertising from exhibitors. However, it was
not until last year that, acting on complaints
received, an investigation of Affiliated Enter-
prises was undertaken.
As a first step, the department instructed
postal inspectors to attend Bank Night at local
theatres and to report whether they considered
it a lottery. The inspectors' reports held that
the distribution of prizes was dependent entirely
upon chance, not skill.
A number of hearings were held late in 1937
and final argument was delivered before de-
partment officials in Washington in January
of this year.
V
Connecticut High Court
Rules Game a Lottery
Bank Night was outlawed this week in Con-
necticut by the supreme court of errors which
ruled it a lottery "designed solely to serve the
selfish ends of the owners of the theatres who
operate it" and "contrary to the public policy of
this state." The case was brought to the high
court on an appeal by Ernest Doran, Middle-
town theatre owner, who was convicted in
superior court of operating a lottery.
V
Permission Granted To Reopen
Philadelphia Chance Game Case
John T. Connelly, Philadelphia attorney, was
granted permission this week to intervene and
reopen the recent Bank Night cases which
resulted in Judge McDevitt's ruling that the
game, and all other chance games, were illegal.
Mr. Connelly, counsel of Mayfair Theatre Cor-
poration, made his motion to reopen the case
on the ground that he has additional testimony.
Meanwhile, all proceedings are stayed.
The decision means, it was explained, that
regardless of the ruling on the exceptions
taken by the attorney for the Palm Theatre,
which will be heard on Monday, chance games
will be permitted to continue until the new case
is decided.
V
District Attorney Halts
Bingo Games in Bronx
Although chance games in theatres are not
affected, Samuel J. Foley, district attorney of
the Bronx, this week declared he had sup-
pressed Bingo in his borough and that he
"would see to it that it stays suppressed."
Mr. Foley issued the statement after the con-
viction of the president and two members of the
North Side Republican Club for running a
Bingo game. "We are ready," Mr. Foley de-
clared, "to prosecute any organization that tries
to start again."
The Independent Theatre Owners Associa-
tion of New York recently launched a survey
of the metropolitan area to compile information
on Bingo games. The organization contends the
games are "unfair competition" to theatres.
V
Oklahoma Attorney General
Reaffirms Lottery Opinion
Reaffirmance of his opinion that Bank Night
is a lottery, was contained this week in a rul-
ing by Mac Q. Williamson, Oklahoma attor-
ney general, in a ruling to the Carter County
attorney.
At Ardmore, police called a game "Hos-
pitality Night," but Mr. Williamson said it is
a lottery and referred the attorney to his recent
opinion that Bank Night is illegal. The opinion
was written by Fred Hansen, assistant attorney
feneral, on request of E. W. Schenk of Carter
'ounty.
"Yellow Jack" Ban
Is Sought in Cuba
On the basis of reports received from
Hollywood by the Havana newspaper El
Mundo, to the effect that Metro-Goldwyn-
Mayer has distorted historical and scientific
facts in preparing the script of "Yellow
Jack," dealing with the isolation of the car-
rier of yellow fever, the Lions' Interna-
tional Club of Havana has addressed a peti-
tion to the National Censorship Board, urg-
ing that if the report in question is true,
the film be banned in Cuba, according to
word received from Jose Barba of Havana.
Mr. Barba said the report from Holly-
wood was to the effect that MGM has
omitted in the treatment of "Yellow Jack"
giving credit to Dr. Finlay for his work in
connection with the isolation of the yellow
fever carrier.
Nizer's Radio Law
Article Reprinted
Louis Nizer's article on "Proprietary In-
terests in Radio Programs ; Recent Devel-
opments," which appears in the Columbia
Law Review for April, has been reprinted
in pamphlet form. The article discusses the
protection of ideas, program titles, news and
events, names and personalities, and defama-
tion and unfair competition in radio.
Warner Circuit Rejects
Nazi Sequence in Time'
A sequence in the current March of Time
release, dealing with Hitler's annexation of
Austria, has been rejected by the Warner
Brothers Theatres, Inc., according to Joseph
Bernhard, general manager.
The same circuit was one of the first to
take action against the last March of Time
Nazi release, banning the reel from exhibi-
tion in its theatres.
April 2 3, 19 3 8
MOTION PICTURE HERALD
17
HOLLYWOOD ROBS EUROPE OF TALENT
THEN SHELVES IT, ITALIANS CHARGE
New Film Weekly in Rome
Says Hollywood Is Afraid
of Europe; Vrrtorio Mussolini
Delays Screen Operas
by JOSEPH D. RAVOTTO
in Rome
Hollywood is sabotaging the European
cinema industry by calling on her best ac-
tors, directors and technicians and then
usually keeping them idling away on the
shelf until their usefulness is gone, if one
were to believe a number of recent articles
in the Italian press. Some of the critics
make the accusation by inference, others
train their guns directly upon Hollywood.
"Film," new Italian motion picture week-
ly, in an editorial headed "Hollywood
Roundtrip," says: "Hollywood is afraid of
Europe. It subtracts its best forces, uses
them up, tires them out and makes them
uselessly fade away."
In more subtle fashion, Sandro Defeo, critic
of Messagero, Rome's most important morning
newspaper, points to "sacrifices" made in bol-
stering up Hollywood. He writes :
"Some day, when the true story of films is
written . . . will be known how and in what
measure the sacrifice of talent has been made
and is continuing to be made by Europe in
strengthening the lymph of the American
cinema."
Still another publication holds that "Europe
has paid with its intelligence," that the Euro-
pean elements that have gone to make Holly-
wood a success have prevented the European
industry from realizing its objective.
If nothing more, Film's article is interesting
if not amusing. Its author, saying no one goes
to Hollywood without fear of a return ticket
dangling "like the sword of Damocles," con-
tinues :
"Telegrams of invitation, promises of con-
tracts, moving farewells from fast ships, and
then . . . directors end up by doing at most
half a film, actors finish up by quickly return-
ing, tired and deluded. Evidently something is
not functioning, and the times — the famous
times of Hollywood — are changed."
He lists the old European actors and direc-
tors who went to Hollywood and made good
and compares them with a new list, most of
whom have returned to the Continent without
setting the world on fire. Then he warms up
with these words :
"The Hollywood mirage is really beginning
to be a cheat like the promises of an oasis in
the Sahara desert.
"First, large, handsome parchment contracts
are waved in the air, then comes the distribu-
tion of photographs of the 'revelations' done up
by the magicians of down there, then comes the
announcement of a film, then the film is
changed, then a "suitable" director must be
sought, then the director cannot be found,
then . . . well then, that which has happened
has happened and in quick succession, the
Mireille Balins and the Danielle Darrieux . . .
bah, let the French worry about this."
The last sentence of the article reveals what
is troubling Film:
"We, too, have something to think about.
That's why the slogan must be: Keep our eyes
on Miranda."
As one American distributor pointed out sev-
eral days ago, "Isa Miranda has been in Holly-
SHORT PRODUCT
PLAYING BROADWAY
Week of April 1 6
CAPITOL
Romance of Celluloid MGM
Penny's Part MGM
CRITERION
The Bolted Door Vitaphone
MUSIC HALL
Wynken, Blynken and Nod. . RKO Radio
PARAMOUNT
Win, Place and Show Paramount
Protex the Weakerist Paramount
RIALTO
Popeye the Sailor Meets
Ali Baba and the Forty
Thieves Paramount
RIVOLI
Wynken, Blynken and Nod. RKO Radio
ROXY
Robinson Crusoe's Broadcast. Educational
Kingdom for a Horse Educational
Beautiful but Dummies. . . . Educational
STRAND
Mr. & Mrs. Jesse Crawford . Vitaphone
Hold That Ball Vitaphone
Injun Trouble Vitaphone
wood some time now without doing anything
and the Italians are frightfully worried that she
will be shortly sent home without turning a
film." If there is some truth to this judgment,
it might be ventured that Film already is seek-
ing an excuse in the probability of Signorina
Miranda's emptyhanded homecoming. Miss
Miranda is under contract to Paramount. (She is
now appearing in "The Lie of Nina Petrovna,"
produced in Paris by J. Konigfest, Solar Films,
distributed in the United States by Jean
Lenauer, Lenauer International Films, New
York, recently shown at the Filmarte theatre,
West 58th Street, New York. The picture was
reviewed on page 42 in the April 9th issue. —
The Editor.)
After listing the names of Scandinavian, Ger-
man, Russian and more recently French actors
and directors who have contributed to Holly-
wood's greatness, DeFeo in the Messagero in
his more objective study of the situation con-
cludes :
"Some day . . . we will know how much
America owes in this field to the old mother-
lands. . . . Nothing prevents America from
being America and the American cinema from
being American cinema, which is the most im-
portant and saddest lesson of all emigration."
Vittorio Mussolini's Plans
The filming of operatic films, for which ERA
Film Productions with Vittorio Mussolini at
head was especially formed, has been relegated
to a minor place in the company's new policy.
"Rigoletto," planned originally as the debut
venture, has been moved down to third place
and two non-musical pictures moved in ahead.
First is "L'Orologio a Cucu" (The Cuckoo
Clock) from a comedy by Alberto Domini.
The second is "Capriccio" (Caprice), with
script by Jeannie Macpherson, supervisor of
production and distribution for the company.
It probably will be directed by Camillo Mastro-
cinque. He and Mario Soldati, another director,
have been studying the script.
Miss Macpherson, long identified with Cecil
B. DeMille Productions as a scenarist, was sent
over by Hal Roach, some say as a sort of sop
when the proposed Roach-Mussolini (RAM)
combine fell, due to Hollywood's antagonism.
With her in ERA is Warren G. Doane, also
of Hollywood, in charge of artistic direction.
That Miss Macpherson commands respect in
Italian circles is brought out in a recent issue
of the Corriere de la Sera of Milan, which says
that "her technical authority in Hollywood has
always been great."
Although "Rigoletto" may have been post-
poned indefinitely, the contest held by ERA
through Cinema Magazine and reported in
Motion Picture Herald of January 22 has
brought to light a leading woman for the film
whenever it will be produced. She is Oretta
Scrobogna, 18, of Fiume.
Stokowski's "Best"
Greta Garbo may be the woman that Leo-
pold Stokowski loves best on earth, but he
refused to place her in the list of his preferred
stars for newspapermen. At the Villa Cim-
brone he said John Barrymore and Charles
Boyer were his favorite actors, but parried the
question as to his favorite actress with "Oh,
let's talk about something else."
Stokowski told the reporters that he came
to Ravello "among other reasons" to prepare
a new musical score for another Walt Disney
full-length feature. Among Stokowski's an-
nounced projects are the filming of "Parsifal"
and a film on Italy.
The maestro predicted a great future for
opera through the cinema provided it is
"stripped of its present coverage and done in a
new cinematographic style."
Public interest in Stokowski has reached such
a high point that "100 Men and a Girl" packed
them in at the Corso theatre in Rome.
Seizure of Cummins Film
In Hands of Federal Court
Action of the United States Government
to compel Jewel Productions, New York, of
which Samuel Cummins is general man-
ager, to surrender a print of the Vienna-
made "Mysteries of Sex" (or "Science of
Mankind"), rejuvenation subject, is now in
the hands of the Federal Court, where a trial
will be held. The collector of the port had
originally cleared the print, without inspec-
tion, and later demanded that Jewel sur-
render it, which they refused. Jewel this
week lost a suit for a temporary injunction
to restrain the government from interfering
with distribution of the picture, and Mr.
Cummins said he will not surrender the
print pending final disposition of the case.
"Mysteries of Mankind" was imported
from Austria, in print form, by Mr. Cum-
mins, and when the negative arrived later,
in February, 1937, under the title, "Mystery
of Sex," it was seized by customs officials
on grounds of obscenity.
In another socalled "sex film" matter,
"Birth, or the Duties of Motherhood,"
which just completed a nine weeks run in
Newark, N. J., got its title by transfer from
an old picture to one not so old. "Mother-
hood," released many years ago, also is con-
trolled by Mr. Cummins. "We simply had
transferred the title 'Motherhood' as we
thought it would be appropriate for our pic-
ture," he said.
18 MOTION PICTURE HERALD
April 2 3 , 19 3 8
COHN TO CHECK FUTURE
"CO-OP" AD SPENDING
Columbia Vice-President Says
"Chiseling Methods" of Some
Exhibitors Jeopardize Plan
Denouncing the "chiseling methods" em-
ployed by some exhibitors in connection with
cooperative advertising campaigns, Jack
Cohn, vice-president of Columbia, this week
sounded a warning that the "lack of vision
of a minority group of exhibitors is jeopar-
dizing an advertising practice that has been
highly productive in the motion picture in-
dustry for many years."
As a result of exhibitors' failure to carry
out campaigns agreed upon, Mr. Cohn de-
clared his company has been forced to set up
a lineage department to check the advertising
used by theatres. In the future, he said, co-
operative ad campaigns, in which a theatre
and his sales company split the costs of local
ad campaigns for a particular picture, will be
offered only to those exhibitors who "we
know will carry their share of the cost of
the campaign."
Columbia's stand on the matter of coopera-
tive advertising is similar to that adopted by
Warner Brothers which announced (Motion
Picture Herald, February 12th) that "we
feel we have been imposed upon." The com-
pany also announced that it would join in
cooperative campaigns only when it had
complete control over the advertising.
Some of the methods employed by ex-
hibitors are almost unbelievable, according
to Mr. Cohn, who amplified his declaration
by citing the case of an exhibitor who
originally had set up a $500 budget for
advertising a Columbia picture.
"We offered the exhibitor a cooperative
campaign under which he agreed to spend
his original budget and an additional $500,"
Mr. Cohn explained. "In return for his
spending $500 above his budget, we agreed
to spend a similar amount.
"The way it worked out, though, was that
we did all the spending. The exhibitor
didn't even spend his original budget. And,
on top of that, the exhibitor even pocketed
part of the $500 we supplied."
Plan in Use 13 Years
Mr. Cohn expressed himself as strongly in
favor of cooperative campaigns, when prop-
erly conducted. Columbia was one of the
first companies to realize the advantages of
the distributor aiding exhibitors in adver-
tising productions, Mr. Cohn said, pointing
out that the company used cooperative ads as
far back as 12 years ago.
"Cooperative advertising in the film busi-
ness, like in every other branch of commerce,
was conceived and developed so that both
distributor and exhibitor recognizing the ex-
ceptional merits of any given piece of mar-
chandise deemed it good business to mutually
help in putting extra pressure behind the
product," Mr. Cohn said.
"It's a 50-50 effort which has meant plenty
of extra revenue to every one participating.
There is, however, a certain type of ex-
hibitor who consistently gives more thought
to chiseling than to showmanship. He's the
exhibitor, who by misrepresenting budgets on
which cooperative allotments are predicated
thinks he gets the better end of the deal — of
course he doesn't.
"This practice, unfortunately, has become
so conspicuous in this small group of ex-
hibitors in certain key spots that distributors
are saying 'what's the use of trying to help if
we have to worry about getting a square
deal."
"Considering the small percentage of
chiselers in comparison to the thousands who
play the game honestly, it seems a pity that
a highly successful merchandising method be
discarded by the distributors merely to penal-
ize the few."
Seeks Laws to
Solve Trade Ills
Passage of some form of "appropriate"
legislation designed to solve trade practice
problems was advocated by Emil K. Ellis,
attorney, at a luncheon meeting this week of
the Motion Picture Associates, an organi-
zation of New York film salesmen.
"The industry has an opportunity to kill the
Neely bill if the exhibitors and distributors
through round table discussions can arrive at
an acceptable formula themselves," Mr. Ellis
said.
"In the absence of a conciliatory attitude on
the part of the majors, the only alternative is
Federal legislation. If some form of legisla-
tion is not passed at this session of Congress
or the next, there will be tremendous pressure
from aggrieved elements in the industry and
public groups for general Federal regulation of
the industry and drastic Federal censorship,"
Mr. Ellis said.
Executives of large companies will be invited
to present their arguments against the Neely
bill at a dinner to be given in Boston next
Tuesday by the Twentieth Century Club, a
local civic organization which is supporting
the bill. Abram F. Myers, chairman of Allied,
will be guest of honor at the dinner and will
speak on the bill.
Members of the Akron Independent The-
atre Owners Association have protested by let-
ters to distributors in charge of Cleveland
exchanges against the 42-day availability date
to subsequent run houses practiced in the 1937-
38 season and asked that they return to the
1936-37 schdule of giving them product 35 days
after the close of the first run engagements.
The letter, signed by 17 exhibitors operat-
ing subsequent run theatres cites the "grave-
yard" condition of Akron, due to labor condi-
tions in the rubber industry^ together with
drastic availability schedules as conducive to
"near complete ruin." Erection of two new
deluxe theatres caused the change of availa-
bility dates during the current season.
A number of complaints have been placed
before the Arbitration Board of the Film
Section of the Toronto Board of Trade by dis-
tributors following the action of exhibitors in
cancelling a feature from their contracts be-
cause the exchange presented one attraction on
the year's schedule as a roadshow.
Dietz Replies to
Critic on Foreign
Picture Praise
Critics who extol foreign films as superior
to the Hollywood product speak for a limited
audience to whom American producers are
unable to cater, because of production cost
restrictions, Howard Dietz, director of ad-
vertising and publicity for Loew's, pointed
out in an article published in the amusement
section of the New York Times last Sun-
day.
"Where there is a special audience," Mr.
Dietz said, "there can be a special art, but
the amount of investment required has a
tremendous effect on what is to be done. If
one could make films inexpensively, one
could afford to make limited editions. As
it is, the producer has to be a daring gambler
even to be conventional."
Mr. Dietz also pointed out that even with
the foreign producers' advantage of smaller
costs there are plenty of authorities who
challenge the contention of Frank S. Nugent,
Times' film critic, that foreign pictures are
superior to Hollywood product. He cited
the fact that while 1,800 foreign pictures are
produced annually, Hollywood's 500 supply
70 per cent of the motion picture fare of for-
eign film audiences, clearly outranking in
international appeal the pictures of any other
producers. Only 240 of Europe's 1,800 fea-
tures annually find any playing time in
American theatres whatever, Mr. Dietz said.
He attributed the New York critic's pen-
chant for foreign films to the romantic aura
which things foreign hold for one over-
weary with familiar things. He said that
Hollywood asks no favors of the critics but
does ask "sympathy for the problems of mo-
tion picture production and toward the pro-
ductions themselves."
"What Hollywood would like you to do,"
he concluded, "is to judge each picture for
itself in terms of its possibilities within the
confines of its purpose. Don't contrast stor-
ies of human conduct with adventure fan-
tasies about gangsters. Don't judge musical
revues as if they were intended to be more
than that."
Miss Lillie Messinger, New York story
editor for RKO Radio, has been appointed
story editor for the company with head-
quarters in Hollywood. Miss Leda Bauer,
Miss Messinger's assistant for some years,
succeeds her in the New York post.
National Decency Legion
Classifies 1 3 Productions
Of 13 pictures reviewed and classified
by the National Legion of Decency in its
listing for the current week seven were ap-
proved for general patronage and six were
listed as unobjectionable for adults. The
pictures and their classification follow.
Class A-l, Unobjectionable for General
Patronage: "Bar 20 Justice," "Flash Casey,
Candid Cameraman," "Green Fields," "Land
of Fighting Men," "The Return of the Scar-
let Pimpernel," "Rolling Caravan." Class
A-2, Unobjectionable for Adults : "Female
Fugitive," "Nurse from Brooklyn," "Reck-
less Living," "La Tendre Ennemie"
(French), "Women Are Like That."
Allied Seating Company Moves
Allied Seating Company. Inc., New York,
has moved its office and factory to 36-38
West 13th Street.
T
owering above all,
the industry's first
company looks forward
to its greatest season,
1938-39
FOREWORD
Twentieth Century-Fox Film Corporation, because of the high
quality of its product and by virtue of its fair dealing with exhibi-
tors, has become the company that exhibitors throughout the
world look to as their first source of profit.
We are about to begin a new season. General business conditions
are unsettled. In view of this, we could, with justice, trim our sails
or even lower the negative investment in our coming pictures.
Instead, we have chosen the other road. To protect our customers
in the season 1938-39, we have planned the most ambitious pro-
gram in the history of this company. We have taken this stand
firm in the belief that in these troublous times only the greatest pic-
tures can insure to our customers and ourselves the greatest profit.
These pictures will be made, of course, under the supervision of
Mr. Darryl F. Zanuck, vice-president in charge of production. It was
no accident that the Academy of Motion Picture Arts and Sciences
recently voted to Mr. Zanuck the Irving G. Thalberg Memorial
Award for "the most consistent high quality of production achieve-
ment." While he has been producing the fine pictures which have
carried the trademark of Twentieth Century-Fox to new heights,
Mr. Zanuck also has built the finest organization of producers,
writers, directors and technicians ever gathered within one stu-
dio's walls. All of this is insurance for quality.
On the following pages we list the pictures which we plan to
release next season. Every one of these pictures is scheduled to
surpass all previous Twentieth Century-Fox standards; but I wish
particularly to call your attention to the large number of virile,
dramatic subjects based on important themes.
In listing these pictures, we have purposely refrained from naming
the casts. Our accounts know from experience that this company
gives to its productions the best acting and the strongest box-office
names available in the industry. Therefore, we prefer not to tie the
hands of our studio by listing the casts months in advance of pro-
duction but, on the other hand, to allow our producers every
opportunity for putting into each picture the strongest box-office
names that can be obtained at the moment of production.
We feel that leadership of an industry brings with it definite re-
sponsibility. This responsibility can best be discharged to our
customers by offering to them the best line-up of pictures it is
within our power to make.
President, 20th Century-Fox Film Corp.
HERE ARE THE PICTURES
Irving Berlin's
ALEXANDER'S RAGTIME BAND
The dramatic cavalcade of a generation. 20th's first
spectacular hit of the new season. A deeply stirring story
sweeping through 25 exciting years . . . with three new
Irving Berlin songs— probably the greatest he ever wrote
—and some of his ever-remembered hits of the past. Be-
cause the picture already is in the cutting room, we give
you the cast: TYRONE POWER, ALICE FAYE, DON
AMECHE, Ethel Merman, lack Haley, lean Hersholt,
Wally Vernon, Helen Westley, lohn Carradine, Douglas
Fowley, Paul Hurst, Eddie Collins, Ruth Terry, Chick
Chandler— and thousands of others. Directed by Henry
King . . . directorial genius of "In Old Chicago."
SUEZ
The most elaborate, expensive and important picture
20th has ever made— with no exceptions. The amazing
story of de Lesseps— great lover, great statesman, great
engineer— and his struggle to build the Suez Canal,
thrilling theme of current headlines. A struggle that pit-
ted the might of nations against one another and created
an empire. A picture that sweeps from glittering Euro-
pean courts and bizarre palaces of India's princes to the
glaring sands of Africa's desert. A cast equal in impor-
tance to that of "Alexander's Ragtime Band."
DRUMS ALONG THE MOHAWK
From Walter Edmond's greatest story . . . first a Saturday
Evening Post serial, then a novel that headed best-seller
lists for over half a year— and sold more than half a mil-
lion copies! Drama of the upper New York frontier during
the Revolution . . . brilliantly alive with vivid, vigorous
people caught in the sinister flame of fierce, barbaric
war. And threaded through it a great romantic love.
Epic in the highest sense of the word!
HUDSON'S BAY COMPANY
Tumultuous, romantic adventure unparalleled in all
history. The gripping experiences of a giant French
trader . . . cheated by a rascal of his own race . . . who
went in revenge to England's king . . . wrested for him
an empire in the Canadian wilderness . . . won the love
of a noble lady and lost it through a friend's treachery.
Every moment a-throb with savage forest conflict and
surging emotional impact. Marked for the productional
scope of 20th's very biggest!
KING OF THE KHYBER RIFLES
The celebrated novel by Talbot Mundy that sold over a
million copies . . . which tells of the unrelenting rivalry
in love and war of two officers . . . each determined to
prove the superiority of his branch of the service against
the hordes of fanatic tribesmen attacking vital Khyber
Pass! The majesty of the Himalayas . . . and spectacular
scenes of war . . . form a thrilling background for this
tale of gallantry and romance.
FOOTBALL MUSICAL COMEDY
(as yet untitled)
20th's mastery of that essential showmanship element,
surprise, is never better exemplified than in its football
pictures. Samples: "Pigskin Parade," "Life Begins in Col-
lege." This year the lid will be off again. And, addition-
ally, every player on the lot will be in the picture. To be
released at the height of the football season. Watch for
sensational announcements.
HE MARRIED HIS WIFE
The brightest, fastest-moving and most hilarious mar-
riage-and-divorce comedy ever made. A dizzy whirl of
male plots and female counter-plots with ten laughs for
every kiss-and the kisses come thick and fast. Remem-
ber 20th's "Love Is News"!
STANLEY AND LIVINGSTONE
The absorbing story of the greatest newspaper cor-
respondent that ever lived . . . climaxed by his amazing
search in the heart of Africa for his boyhood benefactor,
Dr. Livingstone . . . the astonishing and world-famous ad-
venture, so powerful in its truth that fiction pales in com-
parison. Indicating the vast scope of this production,
already more than two years in the making, an expedi-
tion of 23 people spent months in Africa filming scenes
that will be but one seguence in the completed picture.
SPLINTER FLEET
Heroic saga of an extraordinary chapter in the World
War . . . told for the first time. Thrilling exploits of the
fragile, tiny ships that were laughed to scorn but came
to glory through the courage of men who had joined-up
as a lark. A magnificent drama of love and duty . . .
culminating in the most spectacular and unusual sea
battle ever screened.
THE RAINS CAME
Louis Bromfield's sensational Cosmopolitan Magazine
serial and new best-selling novel! Compelling drama of
an Englishman who sought refuge from a forbidden
love in a remote Far Eastern paradise. How his retreat
was rudely invaded . . . how tragedy shattered its tropic
calm . . . and how the woman who had caused his exile
came within his reach ... all this told with deep sincerity
and vital force. 20th's plans call for a cast of top-rank
importance!
ELLIS ISLAND
The first great film story of the last Gateway to Freedom
—written from the inside. Throbbing drama of varied
and colorful characters . . . their loves and schemes . . .
hopes and dreams ... as they await entrance to the
Land of Liberty . . . mounting to one of the most emotional
and fascinating climaxes!
Twentieth Century-Fox has introduced a new
note to the American screen through the creation
of the "Series" idea in pictures — a production
plan which has been so successful that it is now
the envy of the industry. The care and produc-
tion values that have been built into each of
these series have made them one of the surest-fire
profit-makers today. Now 20th has decided to
give you four additional series. These pictures
will, in every way, measure up to the high
standards set by Charlie Chan, the Jones Family
and Mr. Moto.
3 CHARLIE CHAN PICTURES
with WARNER OLAND
Three more opportunities to cash in on the thrilling ad-
ventures of the screen's most celebrated sleuth. A new
series of even higher production standards than have
marked these outstanding pictures.
4 JONES FAMILY
America's best-loved family becomes bigger boxoffice
with every release ... to such an extent, in fact, that
many members of the "family" today have developed
sufficient marquee draw to carry a picture individually.
20th plans to protect and enhance this drawing power
during 1938-39 by even stronger story material.
3 MR. MOTO
The famous Saturday Evening Post detective, played by
Peter Lorre, has already won an enviable and growing
screen following. In line with 20th's expansion policy,
these pictures will be given more important casts and
production strength.
•••and these are the new series •••
Today, the four following series are just names to you.
But 20th Century -Fox has definite and daring plans for
each of them. By next year, each series will be as solidly
profitable as the three so firmly established in popu-
larity.
3 TRUE STORIES
3 SPORTS DRAMAS
3 MISS MODERN GIRL
4 ROMANTIC ADVENTURES
... Based on the life of a newsreel cameraman ...
ACCENT ON LOVE
Rapid-fire, down-to-the-minute, comedy romance dram-
atized from Paul Hervey Fox's most recent novel,
"Masterpiece." A hilarious expose of the fake antique
racket . . . and a bright young man who decides love,
too, can be faked! Richly mounted, happily cast ... to
make it one of the season's boxoffice high-spots!
SONG OF THE ISLANDS
In the land of the South Seas . . . abode of beautiful
maidens . . . country of breath-taking moonlight nights
and enraptured romance . . . occurs this fascinating
drama inspired by the haunting song which is the greet-
ing and farewell to all travelers to Hawaii. Truly an
unusual picture . . . with every emotional mood height-
ened by melodies of the heart!
JESSE JAMES
In TECHNICOLOR. For the first time, the true, breath-
taking story of this colorful figure reaches the screen.
The law-abiding farmer who turned bandit and train
robber because of the rapacity of land agents and the
injustice of the law . . . who lost the one love of his life,
and was finally betrayed by one of his own band for a
bag of gold . . . but who first defied and terrorized a na-
tion by the most daring and spectacular deeds in the
annals of American crime. Photographed in the actual
historic locales!
THE NIGHT BEFORE THE DIVORCE
What a title! And the story matches it in sock! When a
smart young detective discovers that his wife, about to
divorce him, is suspected of murder, things happen fast.
Reno and smart dude ranches form the locale. What
pictures need to get the women this has . . . and spelled
SRO!
DANCE HALL
( tentative title)
The turbulent life of an amusement park . . . with its
welter of shrewd, blatant, loving, fascinatingly vital
people . . . and caught in their restless whirl, a humble
piano player who dreams of fame. These, plus a dy-
namic musical score unigue in pictures, mark this a truly
exceptional entertainment!
The DIONNE QUINTUPLETS
in a musical
FIVE OF A KIND
Your most successful producers of unusual musicals
give you something sensationally different! What 20th
has up its sleeves for the Quins to do— now that they're
full-fledged entertainers— is showmanship triple-plus. A
typical 20th top-musical cast, of course. We have sched-
uled it for one of your biggest!
SONJA HEME
in two of her greatest
THEY MET IN COLLEGE
The incomparable Sonja in a new— an American, down-
to-earth— setting, giving her every opportunity to wear
a wealth of smart clothes, surrounding her with young
collegians ... as a sub-rosa model for a big department
store in a famous co-ed university. Skating? . . . the best!
Romance? ... by the bus-load! Tunes? . . . more than
ever! Boxoffice? You tell us!
AND ONE MORE
SONJA HENIE HIT
EDDIE CANTOR
in one laugh smash
(title to come)
Eddie's most hilarious and by far most original role! . . .
Eddie wins a contest as "The Average Man" but in doing
so becomes a human guinea pig . . . with spies watching
every intimate detail of his life. A screaming situation
. . . and what Eddie does with it makes laugh history.
Spectacularly produced . . . with a flock of beautiful
gals ... a whopping all-star cast of swingsters, funsters
. . . and the grandest songs that ever topped a Hit Parade!
4 JANE WITHERS
Bigger and more important than any Withers pictures
ever made, each of these pictures will reflect the in-
creased production values with which 20th Century -Fox
will surround this dynamic "First Ten" star. Chosen with
the utmost care, the stories are designed to give added
impetus to Jane's ever-increasing popularity.
KENTUCKY
In TECHNICOLOR. The sensationally popular story by
John Taintor Foote-f irst a Saturday Evening Post serial
. . . currently a novel which has run through more than
a dozen editions. The epic of the American thoroughbred
. . . heart-warming, powerful, thrilling. The bitter rivalry
between two great families of horse-breeders . . . that
began in the stormy days of '61 and intensified through
the years. With a smashing climax that is one of the
greatest ever depicted on the screen. Imagine— in glori-
ous color— the world-famed Kentucky Derby . . . and the
matchless beauty and glory of the historic Blue Grass
country.
THE LIFE OF ALEXANDER GRAHAM BELL
(tentative title)
The astounding, real-life romance of the man who gave
the world the telephone and wrote one of history's most
stirring chapters. Behind the instrument at your elbow
is one of the great human dramas of mankind . . . the
story of a scientist beginning in obscurity . . . his discour-
aging struggles . . . his proud invention of the telephone
. . . his battle against public ridicule . . . his hopeless fight
against great companies . . . with only the girl he loved
to spur him on. Inspiring for its courage and emotional
power. One of the "greats" of the season. Exploitation
possibilities— limitless!
FALLING STAR
Written by Richard Sherman, author of "To Mary— With
Love," this is the most daring and soul-searing story ever
written about Hollywood. The experiences of a Holly-
wood star who, mistakenly, is believed to have been
killed . . . and the things he then learns about himself, his
friends, and the women who fawned on him. A role to
tax the talents of the most brilliant star. 20th will cast it
accordingly.
THE RITZ BROTHERS
... in three masterpieces of musical goofery!
STRAIGHT, PLACE AND SHOW
From "Saratoga Chips," the new racing play by Damon
Runyon and Irving Caesar. A new high in nonsensical-
ly for the rollicking Ritzes. They back horses, buy horses,
rent horses ... in this mad scramble of horseplay and
horse-laughs. A boxoffice sweepstakes for you!
MOONSTRUCK
(tentative title)
Frederick Stephani's new story of a European princess
seeing America incognito . . . which gets her into a mess
of trouble! And then she meets three helpful singing
waiters (Guess who!) From then on the Ritzes take
charge . . . and the lid is off on the roaringest riot of
laughs yet!
THE THREE MUSKETEERS
When Alexandre Dumas wrote this, Alex wasn't think-
ing of the Ritz Brothers! But the Ritz Brothers were think-
ing about him. They're always thinking about their
author . . . and matching to see who plays what! But it's
your audiences that win! And when these three kings
of nit-wittery go to town as Dumas' swashbuckling
heroes . . . well, boys, start thinking about hold-overs!
SHIRLEY TEMPLE
in three boxoffice champions— two of
them musical, the third dramatic -all
with outstanding casts.
LUCKY PENNY
A story of today that makes its heart-aches seem like
all the fun in the world . . . when a little girl turns her
father's upside-down life right side up . . . just because
she thinks the man in the pent-house upstairs is Uncle
Sam with the famous chin-whiskers. A picture with joy-
ous lift . . . glorious rhythms . . . sparkling new dance
numbers . . . and the world's No. 1 star!
SUSANNAH of the MOUNTIES
From Muriel Denison's internationally famous book.
The most compellingly thrilling and action-ful story in
which Shirley has appeared . . . leavened with fine
romance and spiced with delightful comedy. Dancing
specialties and musical hits round it out into one of
Shirley's most thoroughly entertaining hits.
LITTLE PRINCESS
Frances Hodgson Burnett's immortal story of childhood
. . . unforgettable for its pathos, sincerity and under-
standing. The story of a little American girl, suddenly
orphaned in London, and her strange and wonderful
experiences. For its ability to capture hearts of all ages,
this will be hailed as Shirley's best.
HERE ARE THE MAKERS
DARRYL F. ZANUCK
Vice-President in Charge of Production
WILLIAM GOETZ
Vice-President and Executive Assistant to Darryl F. Zanuck
SOL M. WURTZEL HARRY JOE BROWN EDWARD EBELE
Executive Producer Executive Producer Production Manager
Associate Producers
Edward Berkman
Hal Long
Irving Berlin
Edwin Blum
Philip MacDonald
Sam Engel
Lou Breslow
J. P. McEvoy
Howard J. Green
Lew Brown
Betty Meyer
Raymond Griffith
Jerry Cady
Capt. Harry Lloyd Morris
David Hempstead
Robert Chapin
Jane Murfin
Jerry Hoffman
Alfred Cohn
Morris M. Musselman
Karen de Wolf
Comdr. G. O. Noville
Nunnally Johnson
Edward Kaufman
S. M. Duncan
Ernest Pascal
Kenneth Macgowan
Philip Dunne
John Patrick
Gene Markey
Kenneth Earl
Maurice Rapf
John Stone
Walter D. Edmonds
Albert Ray
Robert Ellis
John Reinhardt
Directors
Don Ettlinger
Allen Rivkin
Otto Brower
Frank Fenton
Marguerite Roberts
David Butler
Walter Ferris
Lynn Root
Irving Cummings
Sheridan Gibney
Kathryn Scola
Roy Del Ruth
Ray Golden
Richard Sherman
Allan Dwan
Eleanor Harris
Edith Skouras
John Ford
Ray Harris
Howard Ellis Smith
Eugene J. Forde
Sam Hellman
Milton Sperling
Norman Foster
Anne Herendeen
Lamar Trotti
H. Bruce Humberstone
Ethel Hill
Harry Tugend
Henry King
Joseph Hoffman
Karl Tunberg
Sidney Lanfield
Walter Lang
Brown Holmes
Darrell Ware
Frances Hyland
Comdr. Frank W. Weed
Herbert I. Leeds
Boris Ingster
Jack Yellen
George Marshall
Rian James
Lester Ziffren
Gregory Ratoff
Julien Josephson
Composers
William A. Seiter
Charles Kenyon
and Lyricists
Malcolm St. Clair
Curtis Kenyon
Walter Bullock
Alfred Werker
Sid Kuller
Sidney Clare
Fidel La Barba
Mack Gordon
Writers
Jack Lait, Jr.
Samuel Pokrass
Art Arthur
Henry Lehrman
Lew Pollack
John Balderston
Sonya Levien
Harry Revel
Charles S. Belden
Helen Logan
Harold Spina
HERE ARE THE PLAYERS
The list following— impressive as it is— does not
by any means include all the names to appear
in our 1938-39 pictures. As in previous years,
you can count on 20th's giving you additional
established favorites not even hinted at in our
pre-season announcement . . . and you know
you can count on 20th Century- Fox's estab-
lishing new favorites for you!
Annabella
Lynn Bari
Phyllis Brooks
Spring Byington
Jane Darwell
Joan Davis
Alice Faye
Gracie Fields
Sonja Henie
Portland Hoffa
Louise Hovick
June Lang
Myrna Loy
(Courtesy of M-G-M)
Mary Maguire
Ethel Merman
Edna Mae Oliver
Simone Simon
Gloria Stuart
Ruth Terry
Shirley Temple
Claire Trevor
Helen Westley
Arleen Whelan
Jane Withers
Marjorie Weaver
Loretta Young
•
Fred Allen
Don Ameche
George Barbier
Freddie Bartholomew
(Courtesy of M-G-M)
Warner Baxter
Tom Beck
Dick Baldwin
J. Edward Bromberg
John Carradine
Eddie Cantor
Chick Chandler
Brian Donlevy
Ralph Forbes
Richard Greene
Jack Haley
Jean Hersholt
Bert Lahr
Peter Lorre
Tony Martin
Joel McCrea
(Courtesy of Samuel Goldwyn)
Victor McLaglen
George Murphy
Warner Oland
Reginald Owen
Tyrone Power
Gregory Ratoff
William "Bill" Robinson
Cesar Romero
Three Ritz Brothers
George Sanders
Joseph Schildkraut
Randolph Scott
(Courtesy of Paramount)
Raymond Scott & Quintet
Slim Summerville
Arthur Treacher
Michael Whalen
Robert Young
(Courtesy of M-G-M)
HERE IS
THE SHORT PRODUCT...
Determined on giving to its shorts the same high
quality as its features, 20th Century-Fox will this year
produce its own distinctive one -reel subjects under
the supervision of Truman Talley. New studios are
now being built in New York for the production of
these pictures which will be the pride of every theatre
that plays them!
6 LOWELL THOMAS' MAGIC CARPET OF MOVIETONE
Retaining all the photographic beauty of former Magic Carpets
but, in addition, tied up dramatically with current news. Narrated
by Lowell Thomas.
6 ED THORGERSEN'S SPORTS-PREVIEW
To be issued every other month at the beginning of each of the
major sports seasons . . . outlining in terse, dynamic terms the
highlights of the season to come. ..as only Ed Thorgersen can do it.
6 LEW LEHR'S KINDERGARTEN
A half-dozen howling subjects in which the screen's No. 1 funny-
man comments on screw-ball events in the nation's news.
4 ADVENTURES OF A NEWSREEL CAMERAMAN
One of the most successful short series ever produced. Recognized
by all exhibitors for its constantly increasing box-office draw!
4 VYVYAN BONNER'S FASHION FORECASTS
In TECHNICOLOR. One each for Autumn, Winter, Spring and
Summer. A subject that will wow the women, fascinate the men!
—and—
26 TERRYTOONS
Paul Terry's famous cartoon organization will this year launch a
far more ambitious program. At least six of the subjects in color!
MOVIETONE
NEWS
The dramatic and complete presentation of
the news has never been of more vital im-
portance than today. . .when practically
every hour brings word of events that can
entirely overturn life as we know it. That
is why it is so important to have a world-
wide organization equipped to gather and
distribute the news ... in which department
Movietone News stands unchallenged as
first. This organization . . . which gave you
the Panay Films and many other specials at
no extra cost to you . . .will continue to give
you the best in newsreels twice each week.
TRUMAN TALLEY,
Vice-President and Producer
EDMUND REEK,
LOWELL THOMAS,
General Manager
News Commentator
RUSSELL MUTH,
LEW LEHR,
European Director
Newsettes
VYVYAN DONNER,
Feminine World
HERE IS THE COMPANY
KEYSTONE OF
Id W
JOSEPH M. SCHENCK
/~» i _• :;: _r jl« d J
SIDNEY R. KENT
President
April 2 3, 19 3 8
MOTION P
URE HERALD
37
THE HOLLYWOOD
SCENE
13 Started
Production made a noticeable upward surge
during Easter Week. Work began on 13 new
pictures ; eight were completed. Run of the mill
material is dominant in both the new and
finished films, but three or four of the starters
seem to be of the caliber in personnel, story and
production values that should cause exhibitors
and patrons to enthuse. The production spurt
made is but a forerunner of increased activities
that will prevail in Hollywood until the mid-
summer months. Several studios, RKO-Radio,
Paramount, Universal and MGM, recalled labor
and technical crews to embark upon a set con-
struction program which will accommodate the
numerous productions that will go into work
during the next few weeks.
Three Paramount features were given the
starting gun. After preliminary location work,
"Prison Farm" returned to the studio. The cast
is headed by Shirley Ross, Lloyd Nolan, J.
Carroll Naish and John Howard. With Martha
Rave, Bob Hope and Jack Whiting as the prin-
cipals the first shots were made on "Give Me
a Sailor." Installed at his enlarged new quar-
ters in General Service Studios, Harry Sherman
started "Beneath Western Skies." The familiar
William Boyd, George Hayes and Russell Hay-
den have the leading roles.
Two pictures were started at Columbia.
Edith Fellowes and Leo Carrillo, with Frank
Sheridan and Helen Jerome Eddy, will be seen
in "City Shadows." The featured players in
"Valley of Violence," a Larry Darmour produc-
tion, are Jack Luden and Joan Barclay.
Grand National Starts Two
Grand National, overcoming its organization
and financial difficulties, also started two pro-
ductions, "Trails West" will present Ken May-
nard and Ruth Findlay as the stars. "Renfrew
Rides North," for which the cast has not been
completed, has Jimmy Merrill and Terry Walker.
Both pictures that started at Warners promise
to be in the important attraction class. The
leading players in "Valley of the Giants" are
Wayne Morris, Claire Trevor, Charles Bick-
ford, Jack Larue and Frank McHugh. "Because
of a Man" should be unique from one viewpoint,
as it will feature the three Lane sisters, Lola,
Priscilla and Rosemary, with Errol Flynn, May
Robson, Gale Page and Claude Rains.
At Republic, "First Prize" started. It will
present the new team of Alison Skipworth and
Polly Moran with Robert Livingston, Max Ter-
hune and Berton Churchill.
"Suspicion" was started at Universal. War-
ren William and Gail Patrick, borrowed from
MGM and Paramount, are the leading players.
William Lundigan and Constance Moore head
the supporting cast.
Herbert Marshall, Virginia Bruce, Mary
Astor and Marjorie Rambeau are the principals
in "Enemy Territory," which MGM started.
Three of the eight completed pictures are
credited to Warner Bros. The cast of "The
Amazing Dr. Clitterhouse" includes Edward G.
Robinson, Claire Trevor, Humnhrey Bogart,
Allen Jenkins, Gale Page, Donald Crisp, Maxie
Rosenbloom, Curt Bois, Ward Bond and
Vladimir Sokoloff. "Mr. Chump" will present
Johnnie (Skat) Davis, Lola Lane, Penny Single-
ton, Chester Clute, Donald Briggs, Vera Lewis,
Sid Bracy, John Harron and Jack Mower.
James Cagney returns to the Warner fold in
FOOTAGE MADE OVER
FOR KEEN EXHIBITOR
After nearly six months shooting,
Harold Lloyd's "Professor Beware"
finally has been finished. It was be-
lieved that the picture actually was "in
the cans" three or four weeks ago,
when a rough cut was tried out on a
group of exhibitors and a few news-
paper men. To most, the unscored
laboratory print appeared perfectly
logical, but one theatre man insisted
that it was not clear to him whether
Mr. Lloyd's role was that of a modern
student of archeology or whether the
impression had been created that the
star considered himself a reincarna-
tion of an ancient Egyptian prince.
The footage in question was in the
first reel. It was re-run. Thereupon
those who had been less observant, in-
cluding Mr. Lloyd and director Elliott
Nugent, noted definite possibilities of
misunderstanding.
The production went back into
work. New dialogue was prepared and
new situations staged which now make
it clear that Lloyd is a student, not a
reincarnation.
"Boy Meets Girl" in company with Pat O'Brien,
Marie Wilson, Dick Foran and Ralph Bellamy.
Two pictures were finished at Monogram.
Sally Blane, Lloyd Hughes, Mayo Methot, Clay
Clement, J. Farrell MacDonald, John Arledge,
Ward Bond and Morgan Wallace are among
those who will be seen in "Private Nurse."
"The Marines are Here" will present Gordon
Oliver, June Travis, Ray Walker, Guinn Wil-
liams, Ronnie Cosber, Billy Dooley, Pat Gleason.
Another two were finished at Columbia. The
Larry Darmour production "Crime Takes a
Holiday" will feature Jack Holt, Marcia Rals-
ton, Russell Hopton and Thomas Jackson with
John Wray, William Pawley, Harry Woods,
Matty Fain, Douglas Dumbrille, Arthur Hohl,
Paul Fix and others. "Swingtime in the Saddle"
has Charles Starrett and Iris Meredith as the
leads with Bob Nolan, Dick Curtis, Pat Brady.
Ed LeSaint and Art Mix also listed.
Grand National's "The Whirlwind Horse-
man" will offer 3 "en Maynard, Joan Barclay,
Bill Griffith, Kenneth Harlan and Joe Girard.
$1,000,000 Budgets
The words "It cost millions" are creeping
back into discussions of picture costs despite
everything from admonitions to ukases that bud-
gets must be reduced. Paramount's "The
Texans" will bear a $1,000,000 price tag. Twice
that amount will be necessary for the history of
aviation picture, "Men with Wings," which is
being done in color. Air pictures are always
expensive propositions. "Test Pilot" cost over
a million. The record for such a film is held
by "Hell's Angels," which cost $4,000,000.
"Spawn of the North," Cecil B. DeMille's
"Union Pacific" and "If I were King," which
will star Ronald Colman, will be allocated mil-
lion dollar budgets.
MGM's "Marie Antoinette" is running well
over the seven numeral figure. 'Alexander's
Ragtime Band," 20th Century-Fox, is more
likely to cost more than less than a million
before it is ready for release. Harold Lloyd
announced that he was starting out with $1,000,-
000 when he began "Professor Beware." Cir-
cumstances forced that figure to be exceeded.
Samuel Goldwyn hasn't got around to an-
nouncing his next season plans yet, but he has
never been one to indulge in five and ten cent
store tactics when others are talking Tiffany
prices. Nor will David O. Selznick fail to be
included among those who think little of spend-
ing more than a million for a picture.
Warner Bros, are getting ready to preview
one of their more than a million undertakings,
"Golddiggers in Paris," and if they wind up
"Valley of the Giants" under $1,000,000 it will
be figured that a lot has been saved.
' 'Passage 9 ' Delayed
Although active work was to have begun at
MGM on "Northwest Passage" immediately
upon the conclusion of "Marie Antoinette,"
Robert Taylor, scheduled to be the star in the
Kenneth Roberts story, will appear first in
"Give and Take," a story of a prizefighter from
the slums. Joining him will be Maureen
O'Sullivan, Frank Morgan, Guy Kibbee and
Nat Pendleton. Richard Thorpe will direct.
Preliminary location surveys have been made
and color tests started for "Northwest Pas-
sage," but shooting will be delayed until July.
It will be MGM's first feature picture in color
and will be directed by William S. Van Dyke,
presently working on the final sequence of
"Marie Antoinette." Taylor and Spencer Tracy
have been assigned to the picture and it is prob-
able that Wallace Beery and Franchot Tone
also will be spotted in important roles.
On Universal
"Three Smart Girls" and Deanna Durbin were
just what Universal needed. Much is expected
of "The Rage of Paris," in which French im-
portation Danielle Darrieux will be seen in the
company of Douglas Fairbanks, Jr., Mischa
Auer and Helen Broderick. Enthusiasm is run-
ning high for "The Devil's Party," successively
titled "Hell's Kitchen" and "Riot Patrol."
Now production chieftain Charles R. Rogers
is making plans for the immediate future. From
Paramount, where they did "Bluebeard's Eighth
Wife," he has borrowed Charles Brackett and
Billy Wilder to write the script of Miss Dur-
bin's next picture, "That Certain Age."
He turned to Paris again for Jacques Deval,
French author and screen playwright, to work
on the screen treatment of "Serenade for a
Wealthy Widow," a Richard Sherman novel
which will be produced by Joe Pasternak.
Three unknown girls will be given the oppor-
tunity to emulate the success of Deanna Durbin,
Nan Grey and Barbara Read, when they will
be featured in "Three Smart Girls Leave
Town."
38
MOTION PICTURE HERALD
April 2 3, 19 3 8
Life Scores Point
In New York Case
NEW YORK REGENTS BAN
"BIRTH OF BABY" FILM
Board Rules That the Motion
Picture Is in Conflict with
the State's Education Law
Exhibition of the motion picture "Birth of
a Baby" in any private or public place of
amusement was barred by the New York
Board of Regents in a decision this week.
The ruling upheld the earlier ban by Irwin
Esmond, director of the Bureau of Motion
Pictures for the state.
The board said that the film had been pro-
duced under "careful scientific supervision
and undoubtedly has high educational
value," but ruled that it was in conflict
with Section 1082 of the Education Law.
It offered to issue a permit for private show-
ing of the picture, "if the applicant requests
it."
The American Committee on Maternal
Welfare announced that an immediate court
appeal from the decision will be taken. They
contended that since the board held that the
film "has high educational value" no justifi-
cation exists for refusing permit for public
showing of the film. The appeal will take
the form of an application for a writ of
certiorari in the appellate division.
The Board of Regents, explaining their
action, said: "Special provision is made in
the Education Law for the issuance of a
permit to show such a picture, where it is
not to be exhibited at any private or pub-
lic place of amusement. Such permit will
be issued, if the applicant requests it.
"As an amusement picture we find the film
so far in conflict with Section 1082 of the
Education Law that we cannot license it."
The action of the board followed repeated
editorial expression of Martin Quigley and
Quigley Publications that the picture is not
suited for exhibition in theatres.
Terry Ramsaye, editor of Motion Picture
Herald, said in the April 2d issue that "from
printed page and public rostrum Mr. Quigley
has, with the acute disapproval of the propa-
gandists and chiselers-in of other fields of ex-
pression, insisted on the right of and neces-
sity for, the amusement business tending to its
own business."
And in the issue of March 26th Mr. Ramsaye
had said : "The organized motion picture indus-
try, in solving its problem of the decency of
the screen, now finds itself invaded in a cause
with which it has no proper concern as an
instrument of entertainment." And again, last
week: "No matter what the adjudications may
prove to be, an importantly large sector of the
audience has been given the impression that
the public screen is being, or is in peril of be-
ing, made a forum of sex education, a place for
the promulgation of lore of life entirely outside
of the purposes for which people and their
families have bee_n attending the motion pic-
ture theatre."
The picture was produced by Jack Skirboll
and Charles Christie, under the name Christie
Productions, Inc., and, according to the orig-
inal application for a state license made by Sam
Citron, a cutter, was financed by Mead, John-
son and Company of Evansville, Ind., manu-
facturers of infants' diet preparations. These
facts were recorded in a news article in the
February 5th issue of Motion Picture
BABY SHOW AT WHITE
HOUSE IS ABORTED
Indorsement of the motion picture,
"The Birth of a Baby," which has
been forbidden for exhibition at a
number of points, was given this week
by Mrs. Franklin D. Roosevelt. On
Monday, she announced a special
showing of the picture would be
arranged for the White House by
Katherine Lenroot, chief of the chil-
dren's bureau of the United States
Department of Labor. Four hours
later the White House let it be known
that there would be no showing, for
reasons unexplained.
Herald, together with the information that
when Mr. Citron appealed to Dr. Frank P.
Graves, commissioner of education, Dr. Graves
upheld the censorship division which had re-
jected the first application made in January,
1937.
The American Committee on Maternal Wel-
fare this week said that more than a quarter of
a million persons have seen the film in Minne-
sota and that it had been indorsed by YMCA
officials, Boy Scout officials, United States
Surgeon General Parran, Katharine Lenroot
of the Children's Bureau, the New York
Times, the New York Herald-Tribune and the
Federal Council of Churches.
Special Pictures Corporation, commercial dis-
tributors of the film, issued a statement this
week which said: "The Federal Council of
Churches in the leading editorial of April 16
of the 'Information Service" bulletin published
by the Research and Education Departments,
advocates general public showing of the film."
Meanwhile the Ohio division of film censor-
ship, Columbus, passed the film for showing in
the state.
In Missouri, the council of the State Medi-
cal Association has approved the film and the
maternal welfare committee of the organiza-
tion will sponsor showings whenever they are
requested. The showings will not be held in
theatres which are in regular operation, but as
special shows, which will be advertised as such.
The screenings will be restricted to persons
more than 12 years old and will carry an ad-
mission charge not exceeding 50 cents.
The American Committee on Maternal Wel-
fare said Monday that the National Board of
Review had approved the film for public ex-
hibition.
Another low point was reached by the Ohio
division of film censorship for the week ending
April 15th when but one elimination was
ordered out of a total of 135 reels reviewed.
Trans-Lux to Omit Dividend
Although stating that earnings for the
first quarter were more than sufficient to
provide for a dividend, Trans-Lux Corpo-
ration this week advised stockholders by
letter that the regular dividend of 10 cents
per share due to May 1st would be omitted
in order to conserve cash for future opera-
tions. The action was being taken, the let-
ter explained, in view of what the directors
regard as an unpromising outlook for busi-
ness.
A New York test case to determine
whether the stills taken from the film, "The
Birth of a Baby," and published in the April
11th issue of Life Magazine, were indecent
got under way in Court of Special Sessions
Tuesday with the defense scoring on the
first admittedly vital point of the trial.
Despite the objections of Herman Flie-
derblum, assistant district attorney, the three
presiding judges granted the defense permis-
sion to introduce the testimony of 21 expert
witnesses who described the pictures vari-
ously as valuable, constructive, dignified and
decent.
Roy E. Larsen, publisher of the picture
magazine, is defendant in the case and is
charged with violating Section 1141 of the
Penal Code which relates to indecent and
obscene material. The test case was ar-
ranged when Mr. Larsen volunteered to sell
a copy of the magazine to a detective in
defiance of an order issued by Samuel J.
Foley, district attorney of the Bronx, ban-
ning the sale of the issue in the Bronx.
Mr. Fliederblum declared the question be-
fore the court was not one in which expert
testimony was admissible. Morris Ernst, de-
fense counsel, argued that the ruling on
which the prosecutor based his claim had
been changed since it was handed down 50
years ago by the court of appeals. Mr. Flie-
derblum insisted the higher court had re-
affirmed its viewpoint as recent as two years
ago.
At the end of the two-hour session the
prosecuting attorney was instructed to file a
reply to Mr. Ernst's brief by Friday.
The Dominion Government prohibited the en-
try into Canada, either by mail or express, of
the magazine Life, which contained stills from
the film, "Birth of a Baby," censorship being
applied by Government agents at border cities.
Subsequently, permission was granted for the de-
livery of copies of the magazine to subscribers
providing the pages bearing the illustrations in
question were removed.
Irving Trust Institutes
$49,803 Suit Against Pathe
The Irving Trust Company, as trustee for
RKO, this week filed a $49,803 breach of
contract suit against Pathe Film Corpora-
tion in United States district court, New
York.
The action is an outgrowth of the pur-
chase of Pathe assets by RKO in 1931, in-
volving items in dispute as to their inclu-
sion in the purchase which were left to be
decided by a referee. The Trust Company
charges Pathe has not complied with an
agreement resulting from the referee's find-
ings which, it is charged, is a breach of
contract to pay over moneys and a breach
of contract for failure to deliver property
or pay over the agreed value.
Coincident with the filing of the suit was
the announcement of the leasing of the old
Pathe studio building at 1988-94 Park Ave-
nue, New York, to the H. C. Oswald Supply
Company, Inc., distributors of steam and
hot water boilers. The two-story building
has been vacant since 1929 when 11 persons
lost their lives in a fire in the building. The
supply company will remodel the structure.
April 2 3, 19 3 8
MOTION PICTURE HERALD
39
ASIDES and
INTERLUDES
By JAMES P. CUNNINGHAM
To Elias Sugarman's Billboard, of circus and
sawdust, we are indebted for the disclosure that
the name of Vincent Lopez, musical maestro,
is on a copy of The Star Spangled Banner in
the United States Government archives in
Washington.
Although Mr. Vincent Joe Lopez never stood
in the dawn's early light (as has Mr. Sugar-
man) watching bombs bursting in air, he has
been accorded an honor enjoyed only by Fran-
cis Scott Key in all the 100 years since Key
wrote the anthem.
Mr. Lopez got into the government Star
Spangled Banner archives as a result of his
continual attempts to stimulate wider use of
the anthem through a revised and more sing-
able version. 'Twas those very high "C's" in
the original that "got" Lopez. Anyway, he ob-
tained a copyright on a new arrangement.
We hope that the aforementioned mentions
of Mr. Sugarman will in no way militate
against our receiving the usual annual passes
to Mr. Ringling's circus.
V
Gracie Allen, in Hollywood, has acquired a
new surrealistic painting. She calls it "Be-
hind the Before Under the Vast Above To-
morrow was Tuesday."
V
Lionel Barrymore recalls his greatest gusta-
tory thrill, dating back some 51 years, when
he was but a nine-year-older — he will be 60 on
the 28th of this month.
Brother John, then seven, and Lionel were
each given half-a-dollar by their father to go
out and get lunch. They went to Delmonico's.
French pastry was listed on the menu at 25
cents, and they decided this was the greatest
place they had ever heard of. The waiter
brought a big platter and joyfully they con-
sumed them all. Then they found out that the
menu meant 25 cents per pastry. Lionel had
to stay "in hock" in the restaurant while John
went to the theatre and got their father to bail
them out for about five dollars.
V
Mr. Goldwyn is just about fed up with all
of the kidding about the Brooklyn birthplace
of his Sigrid Gurie, touted far and wide as
"more Garbo than Garbo," before it was
discovered she was not from Norway. "After
all," Mr. Goldwyn says, "you don't have to
be born in the Canary Islands to be a ca-
nary."
- V
Nothing is wasted in Hollywood these days
since economy waves hit the studios. Joan Ben-
nett was accidentally cut on the cheek by a
bayonet in the hands of an extra working with
her in "The Texans." Instead of waiting until
the wound heals, Paramount is using the stab-
bing shot in the picture, changing the story to
conform to it, Miss Bennett wearing a bandage
which covers the wound below her right eye.
V
Apparently concluding that the Paramount
publicity department's hosting to a monkey
from Central Park Zoo at a screening of Doro-
thy Lamour's "Jungle Love" will open a new
field, the W. B. Connor Air Engineering Cor-
poration is seeking publicity in the trade press
on its new process : "Odor Control for Ani-
mals."
V
California, says a business writer, produces
most of the lemon crop.
Edward Abbott McNamee, editorial expert
for the National Screen trailers of Herman
Robbins, and "Mayor" of his native Green-
wich Village in New York, is at this writing
in a state of erubescence. With a "Thought
you might be interested in a new position
offered me," Abbott sends along the follow-
ing letter to explain the cause of his red-
ness:
REVEREND JOHN CHARLTON
MAPLEWOOD, N. Y.
DEAR MR. McNAMEE:
No doubt you have heard of me and my
great work in the cause of temperance. For
several years I have been traveling about
the country appearing on the lecture plat-
form. Perhaps you are familiar with some
of my better known talks, such as 'Down with
the Drink Evil,' 'Rum and Rebellion' and
'There is no Alcohol in Christianity.'
For the past three years I have had as my
constant companion a true and faithful
friend, one Herman Fortesque, who used to
sit with me on the platform, and I would
point him out to the audience as an example
of the ravages of drink. Unfortunately,
during the last Summer, dear Herman passed
away, and I wonder if you would consent to
accompany me on my Spring tour, to take
poor Herman's place.
Expectantly,
(Signed) John Charlton.
V
Paramount announces that Bing Crosby has
donated a $1,600 organ to St. Charles' Church
in North Hollywood, and that he will sing at
a sacred concert to be given at the installation
ceremonies.
Meanwhile Paramount is hustling produc-
tion of Bing's newest picture, "Sing, You Sin-
ners."
V
Neatest trick of the month was Fawcett
Publications' change in the title of their
magazine, "For Men Only," to "For Men."
V
Tip to exhibitors on an ingenious scheme to
raise money when triple-features, chance games,
giveaways and 10-cent admissions fail to pro-
duce results:
Faced with dwindling attendance and attend-
ant dwindling collections, a church in Sylvan
Valley, N. C, called the countryside to a "hug-
ging social." Schedule of prices for participa-
tion was: Two-minute hug, 15 cents; \S-to-2S
minute hug, 50 cents; another man's wife, $1 ;
old maids and no time limit, three cents. The
younger element want to give another "social"
to clear the church debt, but the oldsters pro-
test.
V
Bernie Smith, wise-cracking press agent of
Hollywood radio station KFI, sends out a
story that a woman sword swallower will be
the guest of James Vandiveer on the "Meet
Some People" program.
The story ended with the shot : "Her career
has been one gay blade after another."
y
Following publication of our announce-
ment that Cohn Brothers' Columbia Pic-
tures is about to interpret "Bei Mir Bist du
Schoen" on the screen with a "Buy Mere
Mister Nuts," the company has decided to
re-title the production "By Mir Bis Du
Nuts."
Big New York show attractions of the week
are Ringling's circus, at Madison Square Gar-
den, and Mae West's arrival from the coast.
Mae, feeling like "an angel without the
wings," rode into Broadway with a three-ton
mink coat, a 200-carat star sapphire and a 20-
carat diamond, shielded by a retinue of body-
guards and accompanied by an army of report-
ers, who brought back to their city editors the
Westian tidbit : "Don't let this halo hat deceive
you, big boy. ... I just wear it to cross state
boundaries."
V
(Elias) Burton Holmes, now 68, has
finished his 48th season of travel lectures
with films. Mr. Holmes, in a sense, was one
of America's first motion picture exhibitors,
being one of the first to obtain a license to
the machine of Thomas E. Armat, respon-
sible for the intermittent movement mech-
anism which made practicable the projection
of motion picture films upon theatre screens
in their present form. That was in 1900. Mr.
Holmes had been lecturing with crude slides
10 years before that, starting in 1890.
V
"Apparently China and Japan forget their
differences when a good picture arrives in the
Orient," chortles Columbia, referring to the
reception of its "Lost Horizon" at the Metro-
pole theatre in Shanghai. "There," they said,
"the spectators, about equally divided between
Chinese and Japanese, sat together in perfect
good fellowship, engrossed in Columbia's pic-
turization of the James Hilton novel."
Maybe those -newspaper pictures of civilian
bombings by both Japs and Chinese are greatly
exaggerated.
V
Mark Ethridge, newspaperman, is the new
radio czar pro tern, but he turned down the
proffered salary of $25,000. He must think he's
going to have a lot of fun.
With a newspaperman directing the destinies
of the radio industry, why should China and
Japan have such a hard time getting together?
V
Herman A. DeVry, head of the projector
manufacturing concern bearing his name, is
celebrating his silver anniversary in the busi-
ness. Mr. DeVry comes out of his first 25
years in motion pictures with two factories
and a yacht. His 82-foot boat is the Typee.
It parallels the name of his projector: Type
E, but was already a part of the craft when
he purchased it, which, of course, in no way
militated against the highly anticipatory ef-
forts of the previous owner of the boat to
induce Mr. DeVry to buy it at a fancy price.
V
Joan Crawford arrived in New York the
other morning from Hollywood and told scores
of reporters and admirers assembled at the sta-
tion that she is taking up opera singing.
No sounds of deep breathing exercises nor
soaring treble scales greeted those who waited
for her, but, instead, the clicks of Crawford
molars gnashing Crawford molars, in a furious,
rhythmic chewing-gum jaw work-out — for exer-
cise.
V
Advertising Age reports that advertising men
are turning the annual reports of big corpora-
tions into beautiful typographical productions,
the modern dress of an annual corporation re-
port including plenty of color. Stockholders
would much prefer to see beautiful black fig-
ures all the way through.
40
MOTION PICTURE HERALD
April 23, 1938
SHOWMEN'S
REVIEWS
This department deals with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
Test Pilot
(Metro-Goldwyn-Mayer )
Vocational Melodrama
They could have called this "Test Pic-
ture" with as complete accuracy. If all
the big men of MGM had got together
and pooled their ideas for the purpose of
fabricating a single motion picture with
which to test the current capacity of
showmen to sell entertainment and cus-
tomers to pay for it, just such a picture
as this would have been the result. May-
be they did that. In any case, "Test
Pilot" is a box office picture in all the bet-
ter meanings of that occasionally abused
term, a big, rounded, polished, hand-
some, solid piece of merchandise with
more built-in exploitation material than
any reasonably level-headed exhibitor ex-
pects to find in more than one picture in
a given year.
If the big men of MGM had got together
and scanned the studio roster for talent
known to be in current public demand, they
couldn't have omitted Spencer Tracy, un-
usually popular choice for the 1937 Academy
award. They might have figured out that
killing him in "Captains Courageous" had
something to do with making the public love
him in that picture and, therefore, that to
kill him again in this one might be equally
effective. Anyway, he's in this, and they
kill him.
They wouldn't have had to do much calcu-
lating as to whether Clark Gable might belong
in the picture. He's been head man on the
MGM list for so long, and top man in the
annual Motion Picture Herald poll of ex-
hibitors to determine ranking Money Making
stars, that to leave him out of a test picture
would be to discount the project in advance.
They made him head man in "Test Pilot."
Eyeing the distaff side, they couldn't have
missed Myrna Loy. She's been on the upgrade
ever so long, with no setbacks. She was one
of the 10 ranking box office stars in 1937, and
a few weeks ago a loudly proclaimed poll con-
ducted by the Chicago Tribune, the New York
Daily News and some other pretty good news-
papers crowned her queen of the screen with
fitting ceremonies nationally broadcast. She
got the job.
What to do with these three self-selling per-
sonalities after deciding to send them in, might
have been a more perplexing problem. It would
have been pretty clear that a couple of he-men
like these and this lively gal had no business
in quiet stuff. They had to have a story in
which things happened and kept on happening.
It couldn't be ordinary. This story conference
could have run to quite some footage. Maybe it
did.
Whether it did or not, Frank Wead's story
about the men who take the new planes up and
try to fly their wings off is all the things a
story for this talented trio had to be — fast, big,
vital, important, informative, educative in an
offhand way and essentially fresh. They gave
it to Vincent Lawrence and Waldemar Young
to work over for screen use and these depend-
ables built it to the Gable-Tracy-Loy blue-
print. When they got around to casting the
secondary roles they found a natural for Lionel
Barrymore (the "Captains Courageous" Barry-
more) and another for Marjorie Main ("Dead
End" and points north). The rest of the casting
was a pushover.
At about this point in their consultations the
big men of MGM would have had to pick out a
producer and a director they could count on to
get everything out of the picture that had been
poured into it, and this would have been a big-
ger problem in this studio than in most. The
premises are practically overrun with producers
and directors who have won their spurs in
multiple. If the big men had got into an argu-
ment about the matter, a good arbitrator, such
as Nicholas M. Schenck, might have pointed
to the fact that Louis D. Lighton and Victor
Fleming got along pretty satisfactorily together
as producer and director of "Captains Courage-
ous," =o why not give them a go at this ?
Whether this happened or not, they got the
tickets.
Upshot of all this would have been "Test
Pilot," a test picture if there ever was one.
It contains, in addition to the most spectacular
aviation sequences ever filmed, comedy, ro-
mance, melodrama, tension relief, characteriza-
tion, acting — and it contains no villain and no
dirt.
The story is about a test pilot, his buddy and
his girl, who becomes his wife. The test pilot
business, it is told, is risky and hard on the
nerves, wherefore its practitioners, necessarily
rugged as to physique and a little crazy or
they wouldn't keep at it, hit the bottle prodigi-
ously and decline to plan for the day after
tomorrow. His wife and his buddy try to keep
this test pilot sober, but forgive him when he gets
plastered. He finally cracks up a ship and the
death of his buddy in the wreck convinces him
he'd better take a ground job, which he does,
though he doesn't like it. A lot of things hap-
pen in between.
The picture was previewed in Hollywood on
a Thursday evening and opened in New York
the following morning. There's a theory around
Hollywood that when a studio previews a pic-
ture that close up to premiere date there must
be something the matter with it. Nevertheless,
this would have been the way to handle the
matter if, as above iffed, MGM had its execu-
tive mind set on finding out, right now, just
how good or bad boxoffice conditions really
are by throwing the public a top-caliber box-
office attraction to sink the teeth into. What-
ever the motive, MGM has turned out a piece
of product any exhibitor in doubt as to whether
his theatre is worth holding on to can use to
find out with in a hurry. If he can't get 'em
in with "Test Pilot," his theatre is for sale
whether he knows it or not.
Ray June's high-flying camera brought back
to terra firma an impressive demonstration of
technical proficiency which may be worth ex-
ploitation mention in this era of acute lens
consciousness.
Previewed at the Village theatre, Westwood,
Cal., where press, profession and public tested
approximately 100 per cent sold. — William
R. Weaver.
Produced and distributed by MGM. Produced by
Louis D. Lighton. Directed by Victor Fleming.
Screen play by Vincent Lawrence and Waldemar
Young. Story by Frank Wead. Art director, Cedric
Gibbons. Musical score by Franz Waxman. Montage
by Slavka Vorkapich. Film editor. Tom Held. Pho-
tographed by Ray June. Release date, April 22, 1938.
P. C. A. Certificate No. 4108. Running time, when
seen in Westwood, 120 minutes. General audience
classification.
CAST
Jim Clark Gable
Ann Myrna Loy
Gunner Spencer Tracy
Drake Lionel Barrymore
Gen. Ross Samuel S. Hinds
Landlady Marjorie Main
Joe Ted Pearson
Mrs. Benson Gloria Holden
Benson Louis Jean Heydt
Sarah Virginia Grey
Mable Priscilla Lawson
Mrs. Barton Claudie Coleman
Mr. Barton Arthur Aylesworth
Stolen Heaven
(Paramount)
Musical Intrigue
For specialized audiences Paramount has
chosen a unique vehicle marking Olympe
Bradna's starring debut. While probably not
the type of attraction for which the masses will
evince great enthusiasm, "Stolen Heaven"
nevertheless possesses meritorious entertain-
ment qualities. It is evident immediately that
the entire production is a setting whereby Miss
Bradna may be shown off to best advantage.
To the young woman's credit, the burst of ap-
plause accompanying the climactic scenes
seemed more a personal tribute to her than an
indorsement of the picture. Exhibitors were
thereby notified they have a valuable screen
personality to earmark for future reference.
Produced in picturesque fashion, with finely
presented semi-classical music coinciding with
the narrative, Miss Bradna is the outstanding
exploitation asset, although Lewis Stone and
Gene Raymond are worthy supports.
Escaping jewel thieves, "Steffi" and "Carl,"
hide out in the rustic home of "Langauer," once
a great concert pianist who has lost his magic
touch. While "Klingmann's" police draw the
net tighter, the old man's unfinished music casts
a spell over the girl. A strange bond of sym-
pathy and understanding binding the two to-
gether, "Steffi" inspires "Langauer" to regain
his great talent. Preceded by musical pageantry,
"Langauer's" return to the concert stage is a
festive occasion. While the girl is near him, he
plays masterfully, but when the police nab her
he flounders on the keyboard. "Carl," fore-
going a chance to escape, picks up the melody
on a violin to come to the man's rescue. As he
plays triumphantly police lead "Steffi" and
"Carl" away, but both know they will be free
soon to start life anew.
The opening musical numbers are stirring
features, and after the breakneck chase the
picture returns to the melodies of Strauss,
Liszt, Chopin, Grieg and Moszkowski.
The human interest element, where the girl
becomes the Svengali of the pianist, dominates
the melodramatic crook episodes. Always,
though, there is suspense binding them together.
Previevoed at the Paramount theatre, Los
Angeles, it was noticeable from the outset that
the audience was interested almost exclusively
(Continued on fane 44)
COAST PREVIEW FLASH TIPS OFF
20THS LATEST STAND-OUT HIT:
f^'Four Men and a Prayer' sneak previewed last night
Huntington Park and was a terrific hit! Preview cards
indicate one hundred per cent smash! Richard Greene
proved a sensation and from audience reaction is
bound to become instantaneous star! Loretta Young
gives flawless performance and rest of cast superb!
Direction given this production by John Ford places
if in category with his greatest successes! Audience held
ceaselessly in grip of this tale of four sons who
relentlessly rove the world searching for the man
who wrongfully caused their father's death.
Certain to be one of the outstanding
screen productions of the year!
^ftt^S^ v ***** »»r**
April 2 3, 1938
MOTION PICTURE HERALD
43
IN THE
CUTTING ROOM
Gun Law
(RKO Radio)
Action Adventure
For years George O'Brien has been listed
among the top notch western actors. A prime
favorite with audiences, young and old, since
"The Iron Horse," he is now directly under
the RKO-Radio banner. The story chosen for
his next appearance, "Gun Law," embraces all
the standard elements of rough and tumble out-
door action. Directly it deals with what happens
when a U. S. marshal disguises himself as a
notorious outlaw while investigating a series
of stage coach hold ups.
Most recent of the scores of outdoor offerings
in which O'Brien has appeared are "Wind-
jammer," "Hollywood Cowboy" and "Park
Avenue Logger." A new personality will be
seen in the leading feminine role ; Rita Oehmen
has been an entertainer almost since childhood.
The musical content will be taken care of by
Ray Whitley and his Six Bar Cowboys, heard
in "Hopalong Cassidy Returns" and "Mountain
Music." One of Hollywood's best character
actors. Robert Gleckler, has the chief menace
role. Supporting players include Paul Everton,
Ward Bond, Francis McDonald, Ed Pawley
and Ethan Laidlaw.
The story used is an original by Oliver Drake,
who has done such pieces as "Riders of the
Whistling Skull," "Ghost Town Gold" and "The
Sagebrush Troubadour." David Howard, who
directed O'Brien in "Park Avenue Logger,"
"Daniel Boone," "Border Patrol" and "The
Mine with the Iron Door," is handling the
picture.
Release date to be determined.
Songs and Bullets
(Spectrum)
Outdoor Adventure
Three players seen in "Rangers' Round Up"
— Fred Scott, Al St. John and Carl Hackett —
will be featured in "Songs and Bullets." The
second production by Stan Laurel Pictures, Inc.,
it also will present Alice Ardell, Charles King,
Frank LaRue and Bud Buster.
With the addition of songs to be sung by
Scott and chorus, the story follows the tried
and true outdoor adventure formula with a
tli read of romance supporting the roundup of
the rustlers.
George Plympton wrote the original story
which he and Joseph O'Connell adapted. Music
and lyrics were composed by Lew Porter. Sam
Newfield, who made "Rangers' Round Up," is
the director.
Air Devils
(Universal)
Adventurous Romance
The U. S. Marines have the reputation of
always being ready for a fight or a frolic, and
these are the substance of "Air Devils," an
action story with romance, adventure, comedy,
surprise. The setting is a South Sea Island.
First class fighters who consider themselves
heart-throbbers deluxe, they play havoc with
the heart of a native girl, make things decidedly
hectic for a queen of hearts from civilization,
bring the native populace to the verge of civil
war before they bust up a plot to prevent
development of the island as a naval aviation
base.
"Air Devils" is a Trem Carr production. Mr.
Carr has been generally consistent in turning
out films of definite entertainment and commer-
cial value.
He is using an original story by Harold
Buckley, who collaborated with George Wag-
gner on the screen play. Both have provided
Universal with much screen material, Buckley
having done "Idols of the Crowd" and Waggner
"I Cover the War" and "State Police."
None of the cast names is big, but most of
them, save one, are fairly familiar. The air
devils are Larry Blake, seen in "The Road
Back" and "State Patrol," and Dick Purcell,
long with Warners, where his latest film was
"Penrod's Double Trouble." Beryl Wallace
makes her first screen venture. She was stage
trained in "Sketch Book" and "The Woman."
The fourth principal is remembered as a South
Sea Islander in "Mutiny on the Bounty" and
"The Hurricane." Other members of the com-
pany are Charles Brokaw, Roy Mason, Paul
Sutton, Al Kikume, Billy Wayne and Michael
Visaroff, John Rawlins, maker of "State
Police," is directing.
Release date to be determined.
Cunsmoke Trail
( Monogram )
Melodrama
The title is evidence enough that this is an
outdoor adventure story. In the cast are Mono-
gram's singing cowboy, Jack Randall, and such
riding and shooting actors as Al. St. John, John
Merton, Ted Adams, Harry Strange, Kit Guard,
Jack Ingram, Al Bridges, Hal Price and Henry
Rocquemore. Louise Stanley is the girl in the
case.
Greed compels a land grabber to abuse an
orphan girl. Treading a trail of conspiracy,
intimidation and murder, he comes face to face
with the hero. Complications make the hero
appear as anything but, but in the finale virtue
triumphs.
Robert Emmett wrote the story, Fred Myton
adapted and Sam Newfield is the director.
Release date to be determined
Yellow Jack
( Metro-Goldwyn-Mayer)
A Story of Heroism
"Yellow Jack" is a true story of heroism
packed with adventure. It is romance in the
face of danger. While "The Crime of Doctor
Hallett," "The Story of Louis Pasteur,"
"Arrowsmith," and "Jezebel" are similar in
a few respects. "Yellow Jack" possesses two
elements seldom used in screen entertainment.
It is true-to-fact fight against yellow fever, with
the mosquito as the villain. It discovers heroes
in the ranks, men and women who dare the
challenge of death with no thought of reward.
Its background is picturesque army life in the
tropics.
"Yellow Jack" was a sensational selling book.
It was also a successful stage play. MGM, with
Jack Cummings producing and George B. Seitz
directing, has given production of the story the
benefit of all its resources.
Thus Robert Montgomery and Virginia
Bruce, most recently in "The First 100 Years,"
will play the leads. He is a rookie who plays
hookey from the army any time a blonde comes
along. She is a girl who gives her life to a
scientific job and her heart to the audacious
soldier who volunteered for the human guinea
pig test. The supporting cast lists Lewis Stone,
who will appear as "Major Reed," Andy Devine,
Buddy Ebsen, Henry Hull, Janet Beecher,
William Henry, Alan Curtis, Sam Levene,
Stanley Ridges and Phillip Terry.
Release date : To be determined.
The Marines Are Here
( Monogram )
A Service Story
Below the commissioned grades it is a popu-
lar belief that the enlisted members of the Ma-
rine Corps are more romantic than any other
branch of the service, and there have been more
pictures of Marines than of the others.
In "The Marines Are Here" producer Scott
R. Dunlap has a story combining the elements
of romance and loyalty to an ideal.
Two players long with Warner Bros., June
Travis and Gordon Oliver, will be in the lead-
ing roles. The support will include Guinn Wil-
liams, Ray Walker, Ronnie Cosvey, Billy Doo-
ley, Pat Gleason, Edward Earle and Wade
Boteler.
Frank Andreon, Jr., wrote the original story,
adapted by Jack Knapp, Scott Darling and J.
Benton Chaney. Phil Rosen, who has made
many pictures for major and independent stu-
dios, is the director.
Release date, May 4, 1938.
Private Nurse
( Monogram )
Crime and Romance
This will not be a hospital picture, but the
story of a romance that flowered under the
menace of a criminal. An innocent man is ar-
rested in a bond theft. His sister, a nurse,
through alliance with the police and with a
doctor whose friendship soon takes a romantic
turn, establishes contacts with parties whom
she believes to be the real thieves.
An E. B. Drr production, "Private Nurse"
is being directed by Karl Brown, who made
"In His Steps" and "Michael O'Halloran." The
original story and screen play are by John T.
Neville, a specialist in melodramatic stories
such as "Raw Timber," "Drums of Destiny,"
"Tough to Handle" and "County Fair."
The title role has been assigned to Sally
Blane, a sister of Loretta Young, who last
was seen in Jane Withers's "Angel's Holiday."
The hero, "Dr. Russell," will be played by
Lloyd Hughes, who has been in comparative
retirement for some time. Other principals are
Mayo Methot, Clay Clement, J. Farrell Mac-
Donald, John Arledge, Ward Bond and Morgan
Wallace. Minor roles will be occupied by Rob-
ert Fiske, Ralph Dunn, Oscar O'Shea, Mary
Lou Lender and Howard Hickman.
Release date, May 25, 1938.
44
MOTION PICTURE HERALD
April 2 3, 19 3 8
(Continued from page 40)
in Miss Bradna, though not unappreciative of
the contributions made by Lewis Stone. — Gus
McCarthy.
Produced and distributed by Paramount. Director,
Andrew L. Stone. Assistant director, Holly Morse.
Screen play, Eve Greene and Frederick Jackson.
Based on a story by Andrew L. Stone. Photographed
by William C. Mellor. Art director, Hans Dreier and
Franz Bachelin. Film editor, Doane Harrison. Sound
recording, Gene Merritt and John Cope. Interior
decorations, A. E. Freudeman. Dances staged by Le
Roy Prinz. Musical direction, Boris Morros. Music
from Liszt, Greig, Moszkowski, Johann Strauss. Musi-
cal adviser, Phil Boutelje. Song: "Boys in the Band,"
lyrics and music by Frank Loesser and Manning
Sherwin. Release date, May 13, 1938. P. C. A. Certi-
ficate No. 4118. Running time, 85 minutes when seen
in Hollywood. General audience classification.
CAST
Carl Gene Raymond
Steffi Olympe Bradna
Rita Glenda Farrell
Lingauer Lewis Stone
Von Porter Hall
Klingman Douglass Dumbrille
Bako Joseph Sawyer
Leischen Esther Dale
Huberl Charles Judels
Lubert Ferdinand Gottschalk
Polesie Charles Halton
Wenzel Bert Roach
Gottlieb Rolfe Sedan
Burgomaster Horace Murphy
Religious Racketeer
(Fanchon-Royer - S. R.)
Exploitation Picture
The definition given above is from a typed
notation supplied reporters covering the Holly-
wood preview of this entirely presentable screen
extension of the late Harry Houdini's campaign
against phoney spiritualists, seers, necromancers,
fortune tellers, etc., who pretend, for a price,
to commune with the departed. Mrs. Houdini
appears in the picture and takes part in a story
which has to do with the ridding of a certain
unnamed city of the pseudo-clairvoyant gentry
whose devices of deception her husband exposed
in life and whose theories of supernatural phe-
nomena he sought to explode in a worldwide
series of seances conducted according to his
request in the decade after his demise.
The story is rounded out with love interest,
incidental comedy and considerable action, but
its prime purpose is to expose the methods and
utensils of fakirs who take money from
mourners on pretext of affording them com-
munication with their dead. These exposures
are interestingly achieved and manifestly au-
thentic. Robert Fiske, as the arch fakir, Betty
Compson and Helene Le Berthon as his princi-
pal victims, and Robert Fraser as a police in-
spector, turn in creditable performances.
The production is, as its sponsors say, an
exploitation picture. That is to say, it contains
material susceptible of forthright ballyhoo bill-
ing and various types of exploitation tieups. It
does not mean that the picture is sensational
in any way save in its exposure of trickery
which is itself sensational. There are no ex-
traneous or off -color elements or incidents.
The tone is serious and the film has a ring
of sincerity.
Previewed in studio projection room. —
W. R. W.
Produced by Fanchon Royer. Direction, story and
screen play by Frank O'Connor. Adaptation, Charles
R. Condon. Dialogue director, Don Gallagher. Pro-
duction manager, Ray Nazarro. Photography, Jack
Greenhalgh. Art director, Paul Palmentola. Sound
recording, Cliff Ruberg. Film editor, George Halligan.
Technical advisor, Dr. Edward Saint (India Sequence),
Bhogwan Singh.
CAST
The Great La Gagge Robert Fiske
Martha Morgan Helene Le Berthon
Elliot Cole Arthur Gardner
Ada Barnard Betty Compson
Wilson David Kerman
Inspector Burke Robert Frazer
plot as a criminal nemesis enjoys his hobby
of hazing the police department, makes sport
of his quarry, engages in a battle of wits with
a potential murderer, striving to uphold his
publisher's courage and endeavors to rid him-
self of the unwanted though valuable assistance
of his scatter-brained feminine assistant.
Held together by suspense and semi-mystery,
the film moves speedily, and although there is
quite a bit of necessary dialogue, there is a
sufficient amount of excitement to satisfy the
thrill action devotees, and there's comedy.
Dastardly acts of foreign power agents
"Flotow" and "Starkov," seeking to prevent
an international loan, bring into action the
Shadow, broadcasting reporter "Cranston," and
"Weston's" police. "Cranston" ridicules "Wes-
ton," worries publisher "Heath," and in turn
is pestered by addle-headed "Phoebe Lane."
The strings of the story are pulled together
when he establishes contact with "Flotow" and
"Starkov," but he must undergo further ad-
ventures before he prevents further killings and
blasts the conspirators' plot.
Previewed in the Grand National studio pro-
jection room. — G. M.
Distributed by Grand National. Produced by Max
and Arthur Alexander. Directed by Charles Lamont.
Based on "The Fox Hound" by Maxwell Grant.
Screen play by Jack Natteford. Charles Hinkle, film
editor. Photographed by Marcel Picard. P. C. A.
Certificate No. 4010. Running time, 65 minutes. Re-
lease date May 4, 1938 tentatively. General audience
classification.
CAST
Lamont Cranston Rod La Rocque
Phoebe Lane Astrid Allwyn
Commissioner Weston Thomas Jackson
Heath Oscar O'Shea
Flotow Wm. Von Brincken
Honest John _ Wm. Paw ley
Stefan Walter Bonn
Burke William Moore
Moe Shrevnitz Lou Hearn
Starkov Tenen Holtz
Roger Morton John St. Polis
International Crime
(Grand National)
Crime Doesn't Pay
Majoring in melodramatic theatricals, al-
though not without a respectable quota of com-
edy and romance, "International Crime" is a
number in "The Shadow" series. Many in-
teresting excursions are taken from the main
The Volga Boatman
(J. H. H off berg)
River Dirge
This French production with appended Eng-
lish subtitles is not to be considered a foreign
version of the old DeMille masterpiece of the
same name. Both are equally dated. The De-
Mille work, released in 1926, concerned a Revo-
lutionary boatman and his royal romance, with
the fadeout preaching according to the De-
Millennium philosophy that true love alone rec-
ognizes no class distinctions. This newest vari-
ation on the Russian river chant carries no
undertones of social significance, being of the
"love and love alone" thematic classification.
Pierre Blanchar, who made memorable and
terrifying his role of the epileptic "Thierry" in
in "Dance Program" or, as the French would
say, "Un Carnet de Bal," walks through the
principal part in this work as though he were
practicing trance expressions. Vera Korene
as the woman in the case is competent but no
more, though she is from the Comedie Fran-
caise. Direction and setting are unpretentious
with the exception of a huge ballroom scene.
Besides repeated renditions of the theme song,
there are some lively gypsy tunes.
The story is detailed in flashback style. Pull-
ing a barge, "Borzine" comes across his love,
near her death after an excursion boat disas-
ter. Then the memories.
Linguistic, musical and national groups may
be coaxed to display interest.
Seen on a sunny, spring afternoon at the
Squire theatre, another of New York's in-
creasing cinemas for the foreign film trade,
where a practically non-existent audience re-
sponded in an equally negative way. — Joseph
F. COUGHLIN.
A Milo Film, Paris. Distributed by J. H. Hoffberg.
Director, Vladimir Strichewsky. Original story by Jo-
seph Kessel. Dialogue by Paul Bringuier. Musical
nrrangment by Michel Levine. No. P.C.A. Certificate.
Release date, April 30. 1938. Running time, -84 minutes.
Adult audience classification.
CAST
Lieut. Borzine Pierre Blanchar
Lydia Vera Korene
Col. Goreff Georges Prieur
Kiro Inkijinoff
Broinka Aimos Labry
Volkoff Charles Vanel
Men Are Such Fools
(Warner)
Love vs. Business
Showmen have an unusual amount of exploita-
tion material in this comedy romance. The
title, in addition to telling the complete story,
has a provocative significance and is one that
lends itself readily to many curiosity-intriguing
stunts and gags. For name value, there are the
up-and-coming Wayne Morris and Priscilla
Lane (previously together in "Love, Honor and
Behave"), Humphrey Bogart, whose role as
a romantic menace is halfway between his
characterizations in "Dead End" and "Swing
Your Lady" ; the dependable Hugh Herbert,
Marcia Ralston, Penny Singleton, Mona Barrie,
Johnnie (Scat) Davis, Gene and Katherine
Lockhart and Donald Briggs. The story is
made up of romantic and marital misunder-
standings and mixups, played against back-
grounds of radio and press advertising. Peppy
dialogue and smartly contrived situations are
nicely blended and the film moves on at breezy
speed.
Previewed at Warners' Hollywood theatre,
April 6. The audience gave evidence several
times that it was thoroughly enjoying the pic-
ture. The reaction up in the balcony, where a
goodly number of young folks were gathered,
seemed to indicate that "Men Are Such Fools"
should prove equally amusing to similar groups
and that general audiences will find it a pleas-
ing attraction. — G. M.
Produced and distributed by Warner Bros. David
Lewis, associate producer. Directed by Busby Ber-
keley. Screenplay by Norman Reilly Raine and Horace
Jackson. From a story by Faith Baldwin. Chuck
Hansen, assistant director. Jack Killifer, film editor.
Photographed by Sid Hickox. P. C. A. Certificate No.
4036. Running time, 70 minutes, when seen in Holly-
wood. Release date: May 21, 1938. General audience
classification.
CAST
Jimmy Hall Wayne Morris
Linda Lawrence Priscilla Lane
Harry Galleon Humphrey Bogart
Nancy Penny Singleton
Harvey Bates Hugh Herbert
Wanda Townsend Marcia Ralston
Bill Dalton Gene Lockhart
Mrs. Dalton Kathleen Lockhart
Tad Johnnie Davis
George Onslow Donald Briggs
Beatrice Harris Mona Barrie
Mrs. Pinkel Reine Riano
R«d°lf Claude Allister
Bill Collyer James Nolan
Bar 20 Justicel
(Paramount-Harry Sherman)
Hopalong in New Dress
A dozen or more releases having proved that
the "Hopalong Cassidys" are not mere flashes
in the pan, producer Harry Sherman has added
to "Bar 20 Justice" a unique plot and produc-
tion setting. While all the elements that have
come to be recognized as the body of the series
have been retained, and action, excitement, sus-
pense and comedy have been accentuated,
"Hopalong," temporarily, it is presumed, turns
to_ adventures with gold ore highjackers in
mine caverns and on the surface.
An interesting story, intelligently prepared,
is acted with realism and conviction and pic-
tured against quality production backgrounds.
The theme embraces melodrama, comedy,
skullduggery, traces of love interest, and a suf-
ficient amount of good old-fashioned villainy.
There's plenty to hold the adults and it should
prove a hit for the youngsters.
Hijackers who don't even stop at murder,
looting "Ann Dennis' " gold mine, bring "Hopa-
long," "Windy" and "Lucky" and the Bar 20
cowboys into action. "Slade" and "Frazier"
prove worthy foemen. When it looks as though
"Hopalong" has been eliminated, the Bar 20
boys take good care of the looters' henchmen
miners, and "Hopalong" personally accounts for
"Slade" and "Frazier" in the thrill action finale
of the picture.
For houses accustomed to featuring the
"Hopalong" attractions, here's one little tip.
In advertising the show, while taking full ad-
vantage of the prestige of the earlier numbers
April 2 3, 19 3 8
MOTION PICTURE HERALD
45
and capitalizing on the William Boyd, George
Hayes and Russell Hayden name value, it might
be wise to let the patrons know that "Bar 20
Justice" is not a sequel but has a fresh produc-
tion idea as the setting.
Previewed in studio projection room in
Hollywood. The press and professional audi-
ence thought well of the picture. — G. M.
Distributed by Paramount. Produced by Harry
Sherman. Directed by Lesley Selander. Screen play
and dialogue by Arnold Belgard. Additional dialogue
and sequences by Harrison Jacobs. D. M. Abrahams
and Theodore Joos, assistant directors. Robert War-
wick, film editor. Special effects by Harry Redmond,
Jr. Photographed by Russell Harlan. P. C. A. Certi-
ficate No. 4093. Running time, when seen in Holly-
wood, 65 minutes. Release date: June 17, 1938 (ten-
tative). General audience classification.
CAST
Hopalong Cassidy William Boyd
Windy Halliday George Hayes
Lucky Jenkins Russell Hayden
Slade Paul Sutton
Ann Dennis Gwen Gaze
Frazier Pat O'Brien
Perkins Joseph DeStefani
Buck Peters William Duncan
Pierce Walter Long
Ross H. Bruce Mitchell
Dennis John Beach
Female Fugitive
(Monogram)
Melodrama
What distinguishes this "lady on the lam" is
her profound knowledge of philosophical
thought. Midway in the picture, while she is
masquerading as a cook, our erudite heroine
rallies to the defense of her sex against Schop-
enhauer, as quoted by her employer, by obser-
vations from the writings of Aristotle, Francis
Bacon and Nietzsche.
"Peggy Mallory" had not counted on her
husband "Jim" being a truck hijacker and,
incidentally, a murderer, so she leaves him.
"Jim's" idea has been to buy her "the world
and put a gold fence around it." "Peggy" be-
comes the cook of a bachelor artist, "Bruce
Dunning." "Peggy" entrances her boss with
intellectual dishes. Husband traces wife, but
G-man kills husband. Widow marries artist.
The personable presence of Evelyn Venable
gets little name support from the remainder of
the cast.
Seen at the Globe theatre, New York, where
a mid-afternoon audience was not impressed. —
J. F. C.
A Crescent production. Released by Monogram Pic-
tures. Produced by E. B. Derr. Directed by William
Nigh. Original story and screen play by John T.
Neville and Bennett R. Cohen. Film editor, Finn
Ulback. Photography by Arthur Martinelli. Associate
producer, Frank Melford. Soundman, Karl Zint. Mu-
sical director, Abe Meyer. P. C. A. Certificate No.
4158. Release date, April 6, 1938. Running time, 58
minutes. General audience classification.
CAST
Peggy Mallory Evelyn Venable
Jim Mallory Craig Reynolds
Bruce Dunning Reed Hadley
Red John Kelly
Claire Bannister Martha Tibbetts
Mrs. Bannister Charlotte Treadway
Doctor Reginald Sheffield
Burke Rafael Bennett
Mort John Merton
Leonard Emmett Vogan
Roberts Lee Phelps
Women Are Like That
(Warner Bros.)
Comedy Romance
A conversation piece, the subject emphasizes
comedy in detailing the marital discord of a
couple over an advertising agency. In the
story, which is none too substantial, a highly
successful advertising executive marries the
daughter of the agency's president. The presi-
dent absconds with the firm's funds. The hus-
band covers up for him until the situation
becomes unbearable and he tries to drink his
way out of the mess. His wife emerges as the
agency's best salesman. The husband makes
a comeback and wins her back as well.
Kay Francis, wearing a variety of costumes,
which have their exploitation value, plays the
wife; Pat O'Brien portrays the husband. Sup-
porting players include Thurston Hall as the
easy going father, Ralph Forbes, co-worker
and rival of O'Brien; John Eldredge, Phyllis
Claire and Herbert Rawlinson.
Besides the comedy element, there is much
of the romantic, with Miss Francis and
O'Brien appearing in numerous sequences. All
is done chiefly in dialogue, slowing up the
action, a handicap which the comedy scarcely
succeeds in offsetting.
The picture was adapted by Horace Jackson
from a magazine story by H. C. Carr. Stanley
Logan directed.
Reviewed at the Strand theatre, New York.
The picture was mildly received by an after-
noon audience. — Paul C. Mooney, Jr.
Produced and distributed by Warner Brothers -First
National. Directed by Stanley Logan. Screenplay by
Horace Jackson. Story by H. C. Carr. P. C. A. Cer-
tificate No. 3721. Running time, 78 minutes. Release
date, April 23, 1938. General audience classification.
CAST
Claire Landin Kay Francis
Avery Flickner Herbert Rawlinson
Howard Jones Gordon Oliver
Mainwaring Melville Cooper
Bill Landin Pat O'Brien
Claudius King Thurston Hall
Martin Brush Ralph Forbes
Charles Bradin John Eldredge
Mrs. Conroy Phyllis Claire
Mr. Snell Grant Mitchell
Mrs. Amelia Brush Georgia Caine
Mrs. Snell Sarah Edwards
Halliwell Edward Broadley
Larraby William Hopper
Miss Perkins Loia Cheaney
Miss Douglas Josephine Whittel
Maude Bernice Pilot
Miss Hall Joyce Compton
Frazier Harry C. Bradley
Four Men and a Prayer
(20th Century-Fox)
Munitions Melodrama
Here is an up-to-date melodrama wherein
four sons, intent on avenging the murder of
their father, scoot hither and yon about the
globe, getting into and out of a South Ameri-
can revolution and countless lesser brushes and
brawls before unmasking the munitions manufac-
turer responsible for it all and expounding the
principle that if there were no guns there would
be no shooting. Showmen given to doctrinal
exploitation may be able to capitalize this point
in their copy. It isn't necessary, though, be-
cause the picture is lively as a cricket, lethal
as a tommy gun, and contains enough billable
player names for half a dozen run-of-mill shot
and shell shockers. (See roster appended).
The story stems from a book by David
Garth which Richard Sherman, Sonya Levien
and Walter Ferris reduced to screen play form.
John Ford, noted for his handling of gun
powder fiction, directed the staccato goings on
without missing a volley, while Kenneth Mac-
gowan, executive producer, may be said to have
poured it on as concerns budgetary facilities.
The outcome is a handsomely upholstered and
well spoken adventure tale with no holds
barred and the wide world no farther away
than the next subtitle.
Loretta Young plays a reckless young woman
in love with one of the four sons of a British
army officer dishonorably discharged and then
murdered. The boys set out to prove their
father's innocence. The trail leads them, and
the girl, to South America, India, Africa and
other exciting places before they discover that
the girl's father is president of a munitions
company which incited an Indian revolt falla-
ciously implicating the deceased. He is per-
suaded to sell his stock in the concern and his
general manager is forced to confess responsi-
bility for the insurrection and murder.
The love interest is minor. British family
traditions are impressively registered in the
opening sequences. Most extraordinary of the
several stirring episodes is a mass machine-
gunning of trapped revolutionists whose women
and children perish with them. Although the
picture may be interpreted as incidentally a lec-
ture against war and the ways of war, it is
primarily melodrama and likely to register
most effectively where offered as such.
Previeivcd at Grauman's Chinese Theatre
where a typical preview audience displayed no
notable fervor for or against. — W. R. W.
Produced and distributed by Twentieth Century-Fox.
Associate producer, Kenneth Macgowan. Director,
John Ford. Screen play, Richard Sherman. Sonya
Levien and Walter Ferris. From the novel by David
Garth. Photographer, Ernest Palmer. Art directors,
Bernard Herzbrun and Rudolph Sternad. Set decora-
tions by Thomas Little. Film editor, Louis Loeffler.
Costumes by Boyer. Sound, E. Clayton Ward and Rog-
er Herman. Musical direction, Louis Silvers. Release
date, April 29, 1938.
CAST
Lynn Loretta Young
Geoffrey Richard Greene
Wyatt George Sanders
Chris David Niven
Colonel Leigh C. Aubrey Smith
Torres J. Edward Bromberg
Rodney William Henry
General Sebastian John Carradine
Furnoy Alan Hale
Loveland Reginald Denny
Cherrington Berton Churchill
Mulcahay Barry Fitzgerald
General Bryce Claude King
Piper Cecil Cunningham
Mullins Frank Dawson
Drake John Sutton
Ah-Nee Lina Basquette
Defense Attorney Frank Baker
Prosecuting Attorney William Stack
Cherrington's Secretary Harry Hayden
Cockney Will Stanton
Judge Winter Hall
Barristers I Iolm sPacey „,
( C. Montague Shaw
Robinson Crusoe's Broadcast
(Educational)
Cartoon
A Terry-Toon cartoon, this is a burlesque
on the Robinson Crusoe radio broadcasts. Cru-
soe as pictured here is a tough Irish sea-faring
man with a decided accent who describes how
his ship sailed from Plymouth upside down
around the world and after all hands but a
parrot and himself were lost in a storm they
found land where a cannibal tribe drops him
into the cooking pot. When questioned by the
radio announcer as to what happened then the
Crusoe character replies, "they ate me of
course." Running time, 6x/2 minutes.
Play Ball
(Columbia)
Timely Sport Subject
Coincidental with the opening of the baseball
season is the release of this sport subject de-
tailing the many hard days of labor devoted
to training. Besides an instructional portion,
the men (the New York Yankees) are seen go-
ing through a varied collection of calisthenic
drills. There are added shots of pitching, field-
ing and batting. The climax is the opening day
of the season. — Running time, 10 minutes.
Hall's Holiday
( Paramount )
Excellent Band Act
Featuring the smooth musical stylization of
Maestro George Hall and his orchestra and
spiced by the lively vocal renditions of dimpled
Dolly Dawn and the Landt Trio, this band act
number proves to be excellent lightweight en-
tertainment. The program numbers such song
hits as "Dipsy Doodle," "Good Night, Ladies,"
"Every Day's a Holiday," "The Moon Is Here
Again" and "Between the Devil and the Deep
Blue Sea." The jazz session likely will have
the younger set of the swing school tradition
toe tapping and tune humming in their seats. —
Running time, 10 minutes.
Vitaphone Pictorial Revue, No. 9
(Vitaphone)
Good
The initial section of this Pictorial subject
is a description of the artistic craftsmanship in
the manufacture of silverware. The middle por-
tion describes the thrills of ice boating. The
final sequence details with the effectiveness of
some good color the manipulation of a minia-
ture railroad. Material and editing combine to
make the number an interesting novelty piece.
Running time, 10 minutes.
46
MOTION PICTURE HERALD
April 23, 1938
PLAN TO REORGANIZE
UA OPERATION VOTED
Original Project of Purchase
of Partners' Shares by Korda
and Goldwyn Dropped
Reorganization of the operating structure
of United Artists was agreed upon unani-
mously by four of the company's five direc-
tors, Samuel Goldwyn, Mary Pickford,
Douglas Fairbanks and Alexander Korda,
at a series of conferences held in London.
Although the announcement contained
no details, it said that the "new policy will
provide for greatly reduced cost of distri-
bution to producers, who will thus further
participate in the profits of the parent
company according to their individual
contributions." The reductions were re-
ported to be: domestic, 7'/2% from 30%;
British, 10% from 40%; other countries,
10% from 50%.
"This new policy of operation, it is believed,
will make the company particularly attractive to
other independent producers who are seeking
world wide distribution," the announcement said.
The plan is expected to bring about an im-
mediate reopening of negotiations for a renewal
of David O. Selznick's releasing contract with
the company.
Reports that the London conferences result-
ed in the consummation of a long series of ne-
gotiations by which Mr. Goldwyn and Mr. Kor-
da would purchase the holdings of Miss Pick-
ford, Mr. Fairbanks and Charles Chaplin, were
answered with the assertion :
"After months of negotiations the original
project whereby Goldwyn and Korda were to
have purchased the shares held in United Art-
ists by Miss Pickford, Chaplin and Fairbanks
has been definitely abandoned because of pres-
ent economic conditions."
While United Artists officials declined to am-
plify the formal announcement of the reorgani-
zation plan, it was believed to be similar to that
reported in Motion Picture Herald April 2d.
"Mr. Goldwyn's proposal reportedly contem-
plates stabilization of the controlling ownership
of United Artists as it is now constituted, that
is, without any sale of the stock interests . . .",
the Herald story said.
"The present inactive partners, however, are
asked to exchange their present common stock
for a new issue of preferred which would pay
a fixed dividend rate. Active producers would
exchange their present common stock for a new-
issue of common stock which would be entitled
to participation in company earnings remaining
after payment of dividends on the preferred.
"For non-stock owning producers, percentage
deals would be made on individual pictures and
long term distribution deals between United
Artists and individual producers would include
options to purchase common stock, if desired
by the producer.
"Mr. Goldwyn's proposal is understood to
have been tentatively approved by Mr. Chaplin
although Miss Pickford and Mr. Fairbanks are
reported not to have committed themselves on it."
Mr. Chaplin was the only one of the five
directors not present at the London meetings.
The United Artists denial that the Goldwyn-
Korda deal had been agreed upon was made
after the New York Times on Tuesday pub-
lished a story reporting completion of nego-
tiations.
"Details of the arrangement are expected to
be made public at a meeting of the stockholder-
producers here next week, possible Tuesday or
Wednesday," the Times had reported. ". . . . It
is understood that changes in the policy and per-
sonnel of the company will be decided at the
meeting. . . .
"Financial backing for Mr. Korda and Mr.
Goldwyn was arranged through the formation
of an English banking syndicate."
Miss Pickford, Mr. Goldwyn and Mr. Korda
sailed from England on the Queen Mary
Wednesday and are scheduled to arrive in New
York Monday. They will "work out final de-
tails of the reorganization plans" in New York,
the company announced.
UA TO DISTRIBUTE
FOUR FILMS IN MEXICO
United Artists this week acquired
one feature and four short subjects
from J. H. Hoffberg Company for
distribution in Mexico.
The feature is "Fire Trap" and the
shorts are "Isle of Paradise," "Caril-
lon Makers," "Young Explorers" and
"Floridian Curiosities."
Seek Closed Shop
In Laboratories
Contracts calling for a closed shop will be
submitted to 15 eastern laboratories and
newreels, except Universal, it was said this
week by John Rugge, president of Local
702, Motion Picture Laboratory Technicians,
affiliated with the International Alliance of
Theatrical Stage Employees. Close to 1,300
employes are affected.
The proposed pacts contain other provi-
sions which are wide departures from pres-
ent labor practice at the laboratories. They
are a 35-hour, five-day week, instead of the
present 40-hour week; $25 minimum wage
for all crafts ; seven legal holidays a year
with pay; one week vacation for those em-
ployed more than three years ; night workers
to receive 10 per cent above the regular day
scale ; overtime and special rates for Satur-
day and Sunday work. The union's mini-
mum wage heretofore was $22.
The wage pacts to be negotiated will vary
with each plant. Laboratories which will get
the new demands are : Malcolm, H.E.R., Du
Art, Warners' Ace and Cellulose Products,
Paramount News and Producers, all of
which have granted the union recognition;
De Luxe and Consolidated, where contracts
have expired; Pathoscope, Mecca, Para-
mount Long Island, Film Service, Films,
Inc., Mercury, Pathe News, March of Time,
News of the Day, and Movietone News.
The union has no members at Universal
News and no contract will therefore be sub-
mitted to this newsreel.
Delivery Strike Ended
Film truck delivery service out of Des
Moines, halted March 14th by a strike of
the drivers, has been resumed after contracts
for a year had been signed by three delivery
firms which were affected. Companies sign-
ing the contracts were the Iowa Film Deliv-
ery Company, Inland Film Express, and
Film Transportation Company.
The drivers, heretofore on a weekly pay
basis, are now, according to the contract, on
a mileage pay scale of two cents per mile for
one ton trucks and two and one-half cents
per mile for one and a half ton trucks and
60 cents per hour for city pickup service.
The union had demanded 70 cents per hour
for city pickup and 75 cents per hour for
out-of-town trips.
Major Philip J. Kieffer, former Army of-
ficer, now an extra and bit player, has been
elected president of the Junior Screen Actors
Guild. Harry Mayo was elected vice-presi-
dent; Peter Du Rey, second vice-president;
Tack Grand, secretary, and Warren Dear-
born, treasurer, Aubrey Blair, executive sec-
retary, status is unchanged.
Sitting in conference in London where on Tuesday they determined the future of
United Artists (/. to r.) were David Rose, vice-president of Samuel Goldwyn, Inc.;
Douglas Fairbanks; Edward Raftery, general counselor; George Elcock, director, and
Oscar Deutsch, managing director, of Odeon Cinemas; Mary Pickford; Stanley Bates,
director of Odeon Cinemas; Alexander Korda, Samuel Goldwyn, and Murray Silverstone,
managing director of United Artists.
SWISS MISS CAN'T MISS !
Hal Roach has at last made the Laurel -Hardy feature
of his dreams. The plot is great, the technical pro-
duction superb, the music exceptional and the result
all that one could hope for. Get ready for a really
worthwhile attraction in . . .
"SWISS MISS"
starring
Stan LAUREL & Oliver HARDY
with Delia Lind • Walter Woolf King
Eric Blore • Directed by John G. Blystone
Original Story by Jean Negulesco and
Charles Rogers • Screen Play by James
Parrott, Charles Melson and Felix Adler
Associate Producer: S. S.Van Keuren
Music by Phil Charig Lyrics by Arthur Quenzer
An M-G-M Picture
AprM23,l938 MOTION PICTURE HERALD 49
FARM FAMILIES AVERAGE $4.70
SPENT YEARLY AT FILM THEATRES
Expenditures for Films by "Typical"
American Family in Farm Communities
Survey by the Bureau of Home Economics of the United States Department of
Agriculture on the film-going expenditures of native-born, American, non-relief
families in the average American village community was reported on page 23, March
\2th; an identical survey by the Bureau on film expenditures on American families
engaged in farming, follows:
^-• Families Investigated — >,- — Expenditures tor Movies — 1
Percentage Percentage
having of total
Total expenditures Average recreation
LOCALITY number for movies1 amount- expenditures-5
NEW ENGLAND: White farm operators
Vermont 537 65.7 $5 17.8
CENTRAL and ATLANTIC: White operators
New Jersey 496 64.5 9 30.8
Pennsylvania and Ohio 2257 33.8 3 14.5
Michigan and Wisconsin 1067 52.8 3 13.8
Illinois and Iowa 1642 58.8 5 18.9
MOUNTAIN and PLAINS: White operators
Kansas and North Dakota 984 61.5 5 17.2
Colorado, Montana and South Dakota 447 64.9 6 17.1
PACIFIC: White operators
California 888 82.2 13 28.4
Oregon and Washington 948 73.6 ' 23.1
Oregon (part-time farm operators) 383 79.6 9 22.8
SOUTHEAST4
North and South Carolina:
White operators 1945 50.1 4 15.2
White self-sufficing farm operators
(North Carolina only) 607 26.7 I 16.1
White sharecroppers 632 42.9 3 13.4
Negro operators 433 20.1 I 9.5
Negro sharecroppers 639 19.7 I 11.4
Georgia and Mississippi:
White operators 1255 45.2 6 25.1
White sharecroppers 482 23.8 15.8
Negro operators 511 15.6 I 17.5
Negro sharecroppers . 626 10.4 . .5 14.3
^Percentages are based on the total number of families.
^Averages are based on the total number of families.
3These percentages were computed by dividing the average amount spent for movies by average
total recreation expenditures.
^Because of the economic and social significance of the system of farm tenancy in the Southeast,
these data have been tabulated separately for each type of tenure. Negro farm families were studied
only in the Southeast.
5Less than fifty cents.
It's $13 a Year in California,
Less Than 50 Cents Among
Negro Sharecroppers in
Georgia and Mississippi
Four dollars and 70 cents is the average
annual per family expenditure for motion
pictures made by America's 32,000,000
farming population, whose land and build-
ings are estimated to be worth some $58,-
000,000,000, from which they receive an
estimated $9,000,000,000 annual cash income
from farm marketings.
Farmers' film theatre expenditures range
from less than 50 cents a year spent by the
poverty-stricken Negro sharecropper family
in Georgia and Mississippi, to the top ex-
penditure of $13 per year made by the
comparatively wealthy white farming family
of California.
The recreation and amusement-expenditure
study of farming families was made by the
Bureau of Home Economics of the United
States Department of Agriculture, as Part
Two of "A Study of Consumer Purchases."
The first report, issued by the Department last
month, covered film spending by village fami-
lies, whose expenditures on pictures average
between $10 to $16 yearly, against the 50 cents
to $13 spent by farming families.
16,779 Farm Families Studied
Taking a cross-section of the country as the
basis for establishing "consumer purchases" of
theatre tickets, the Government's Home Eco-
nomics Bureau arbitrarily selected 16,779 farm
families in "typical locations" in 20 states.
The Government determined that while over
half of the farming families interviewed spend
some money during the year on pictures, they
average less than 25 cents in film expenditures
out of each dollar available for amusements,
with the exceptions of New Jersey, where
large city theatres are handy, and California,
home of the motion picture industry.
In contrast to this, the recent study of non-
farming families in 140 villages in virtually the
same areas showed that a much higher per-
centage attended the theatre and that almost
30 cents out of each amusement dollar went
for tickets to film houses. (Non-farming vil-
lage families' film expenditures were reported
in Motion Picture Herald on March 12th,
page 23 ) .
The Competition
"Apparently," the Government report com-
mented, "the home talent play or baseball game,
equipment for various games and outdoor sports
and the radio put up a lively competition with
the movies for the farm amusement dollar."
On the other hand, the more favorable posi-
tion of the film in amusement spending of non-
farming rural families, as previously reported,
caused the Department to observe : "This fam-
ily-living study has given illustrative figures
to bear out the belief that both the motion pic-
ture and the automobile have assumed an in-
creasingly irhportant place in American vil-
lege life. Even in villages too small to have
a movie, the automobile makes accessible the
picture shows of the neighboring towns and
cities."
The latest investigation disclosed that in
New Jersey, 64.5 per cent of the farming fami-
lies interviewed attended motion pictures and,
city admissions averaging higher, the average
admission expenditure for each of the families
studied was $9 per year, while in Colorado,
Montana and South Dakota, where 64.9 per
cent of the families surveyed attended pictures,
the average expenditure was but $6 per family
yearly.
In New Jersey, 30.8 cents out of every dollar
spent by farming families for recreation goes
to motion picture exhibitors, while in Colorado,
Montana and South Dakota, only 17.1 cents
per dollar for each family is so spent.
California Leads
Highest farming-family dollar expenditure
for film theatres was in California, $13 per year
or 28.4 cents out of every recreation dollar ;
lowest was $1, or 16.1 cents per dollar, for the
North Carolina family, and 50 cents for Negro
sharecroppers.
The percentage of total recreation-dollar ex-
penditures going to exhibitors was highest at
23 in Oregon and Washington, 19 in Illinois
and Iowa ; dropping to 18 in Vermont ; 17 in
North and South Dakota, Kansas, Colorado
and Montana ; and 14 in Pennsylvania, Ohio,
Michigan and Wisconsin. New Jersey and
California were considered in a class by them-
selves because of special factors. New Jersey
having a percentage of 30.8 and California 28.4.
The part played by accessibility of theatres
in directing the recreational expenditures of
farm families is demonstrated by figures for
Oregon. Among 383 families living in the
vicinity of Portland, the average expenditure
was the same as among the 496 families living
in New Jersey.
Because of the economic and social signifi-
cance of the system of farm tenancy in the
Southeast, that section was studied separately.
50
MOTION PICTURE HERALD
April 23, 1938
FEWER, LARGER THEATRES Academy Reports
IS TREND IN CHICAGO 0nStandardsM
20% Fewer Theatres in 1937
Than in 1926, But the Seat-
ing Total Is Unchanged
Although there were 20 per cent fewer
picture theatres in Chicago in 1937 than in
1926, the seating capacity remained at ap-
proximately the same total due to construc-
tion of larger houses, according to a recrea-
tion survey sponsored jointly by the Chicago
Recreation Commission and Northwestern
University and conducted under the auspices
of the Works Progress Administration, the
National Youth Administration and the Illi-
nois Emergency Relief Commission.
Chicago's theatres, during the year, had
a total seating capacity of about 338,000,
or one seat for each nine residents of the
city. The number of seats ranged from
255 to 4,029.
The report on motion pictures takes up
nine pages of Volume II of the survey and
it traces the history of films and theatres
from the time when pictures "which moved"
were shown as added attractions at perma-
nently housed circuses. In 1908 there were
340 nickelodeons in the city, the inquiry
shows, while last year motion picture the-
atres numbered 316 of which 276 were
licensed. The licensed houses paid a total of
$105,825 in fees to the city.
Total collections for all license fees
amounted to $5,825,184.75, but this included
$5,636,850 from liquor establishments.
In commenting on films, Arthur J. Todd,
chairman of the committee that prepared the
report, declares that they "have so entered
into the very texture of American social life
that they figure seriously as a subject of
social politics and are becoming a focal point
in the processes of social control." Mr. Todd
is a member of the department of sociology
and anthropology at Northwestern Uni-
versity.
"Apparently," Mr. Todd reports, "social
control of moving pictures is reaching out
beyond suggestions for governmental cen-
sorship and mass boycott, in the direction
of research and publication of special studies
of the motion picture industry and local
planning as a means of eliminating the less
desirable aspects of moving pictures. The
role of educational institutions in developing
taste and power of discrimination is also
becoming more readily accepted. Partly for
these reasons, partly because of improved
technique and a better comprehension of the
potentialities of the 'silver screen' it may
be said that in general the calibre of motion
pictures in the past few years has shown
marked improvement."
Censorship of motion pictures, the report
shows, had its beginning in Chicago in
1909 "as the result of pressure brought by
religious and civic improvement groups in
the city." At present, the report continues,
five moving picture censors at a monthly
salary of $205, two projectionists at $110.55
a week, and five exhibition investigators at
$200 a month are employed by the city. The
1937 budget for the city provided $34,737.20
WHITE FRONT HOUSE
RECALLED IN REPORT
The first positions held in the
motion picture industry by Carl
Laemmle, former head of Universal
Pictures, and Sam Katz, of Balaban
& Katz, are described in a Chicago
recreation survey report made public
this week.
"In 1907," the report explains,
"Carl Laemmle opened the White
Front Theatre on Milwaukee Avenue,
one of the first locations in Chicago
devoted solely to moving pictures.
Music was furnished by a piano played
by a former messenger boy named
Sam Katz."
to carry on the work of the division of
moving picture censorship.
During 1937, 7,618,000 feet of film were
inspected by the censorship division and
14,720 permits were issued. The all-time
record for Chicago, the survey shows, was
established in 1929 when 8,147,000 feet of
film were inspected and 20,892 permits were
issued. The total revenue of the division for
1937 was $97,000.
Seating capacities compared as follows:
Seating Capacity
1926
1937
Not over 350 ....
1 16
49
Not over 750
92
82
Not over 1,000
81
77
Not over 1,500
51
47
Not over 1,750
10
15
Not over 2,100
17
18
Not over 2,300
2
3
Not over 2,500
5
6
Over 2,500
14
19
Total
388
316
In a report on programs, the report shows
that 85 per cent of the 190 theatres which
advertised in newspapers operated under a
dual bill policy.
"It is probable," it is pointed out, "that
if not-advertised theatres were included in
the compilation the percentage of double
feature theatres would be even greater.
"The popularity of radio entertainment is
said to be responsible in some degree for
the double feature vogue in movie theatres.
As an increasing number of surveys of
recreations preferences are released, with
radio showing decided gains as a 'favorite
recreation,' some observers hold that it has
become necessary for commercial amusement
proprietors to provide stronger inducements
to get the customer out of his home and
away from the radio. Whether this is literal
fact or wishful thinking cannot be deter-
mined from data available for this study.
But undoubtedly increased activity in par-
ticipating sports, the sudden vogue of home
games and other forms of recreation have
combined to offer some competition to
movies."
Sound Projection
The Research Council of the Academy of
Motion Picture Arts and Sciences, from
Hollywood, is transmitting copies of the re-
port of the Council's committee on standard-
ization of theatre sound projection equip-
ment characteristics to the engineering de-
partments of each of the companies partici-
pating in the Council's cooperative technical
program.
The report contains recommendations cover-
ing the various parts of the theatre reproduc-
ing system, resulting from approximately 18-
months of tests and experimental work by the
committee.
Appointed by the Council in November, 1936,
the committee, under the chairmanship of John
Hilliard, of Metro-Goldwyn-Mayer Studios,
set out to prepare standards and specifications
for theatre sound equipments which will permit
the best possible reproduction under general
operating conditions of the recordings of all
studios in all theatres, regardless of the type
of manufacture of the sound reproducing equip-
ment.
The specifications and recommendations con-
tained in the report have been prepared for the
guidance of the engineering departments of the
producing companies participating in the Re-
search Council cooperative technical program,
and the engineering departments of the asso-
ciated companies affiliated with these producing
companies, in purchasing new sound projection
equipment.
Copies of the report have been distributed
through each company's representative on the
Council to the proper officials in each produc-
ing company.
Copies of the report are also available upon
request to all sound equipment manufacturers,
to be used as a guide in designing, testing, or
manufacturing new equipment, or to theatre
servicing organizations and exhibitors who may
be interested in the opinions of the Council on
sound reproducing equipment.
As part of its program, the committee in-
stalled several reproducing equipments in the
Filmarte Theatre in Hollywood, where, through
the cooperation of Fox West Coast Theatres, a
series of experimental tests were conducted on
each of these equipments under identical operat-
ing conditions.
During the course of the work two commit-
tees were appointed to assist the standardiza-
tion committee ; one, a horn test steering sub-
committee under the chairmanship of Homer
Tasker and consisting of John Hilliard, Don
Loye, William A. Mueller and Wallace V.
Wolfe, which drew up all of the test plans,
and the other a test operating subcommittee
consisting of John Hilliard, chairman, John
Aalberg, Lawrence Aicholtz, Lloyd Goldsmith,
Don Loye, K. F. Morgan, Gordon Sawyer,
William Thayer, S. J. Twining, John Volk-
man, Samuel A. Waite and Wallace V. Wolfe,
which actually conducted all of the tests from
which the conclusions in the new report were
drawn.
In addition to the producing companies par-
ticipating in the Council's technical program,
Fox West Coast Theatres, Electrical Research
Products, RCA Manufacturing Company, In-
ternational Projector and Ashcraft Lamp Com-
pany all cooperated in the test program.
The committee's report is divided into six
parts and contains general recommendations on
each of the following classifications : The sound
head and associated equipment, volume control
equipment, amplifiers and filters, loudspeakers
and dividing networks, servicing requirements,
studio and preview theatre requirements.
April 2 3, 19 3 8
MOTION PICTURE HERALD
51
RKO Net Profit
At $1,821,165
RKO Radio's net profit for 1937 was $1,-
821,165, Federal Judge William Bondy was
informed this week by the Irving Trust
Company, reorganization trustee for RKO,
at a hearing in United States district court
in New York.
The net for 1937 compares with a net
profit of $2,485,911 for the preceding year.
The 1937 figure, however, does not include
RKO's share in undistributed earnings of
Keith-Albee-Orpheum Corporation. Divi-
dends to RKO from that source are esti-
mated to amount to $297,801.
RKO plans 48 features for the 1938-39 sea-
son, the same number which the company an-
nounced for release this season, it was said
following the return of Leo Spitz, president, to
New York from the coast. The new season
production plans are still in work and details
on story properties and titles probably will
not be ready until shortly before the company's
annual sales convention early in June.
A motion to compel a second interim divi-
dend of \2l/2 per cent to creditors of Orpheum
was denied by Federal Judge Alfred C. Coxe.
Judge Coxe stated that a creditors' hearing
had been set for April 28th before Bankruptcy
Referee Oscar W. Ehrhorn, and that the ques-
tion of dividends could be acted on then.
Marcus Heiman, Orpheum trustee, will ap-
ply for approval for his final account. Gross
receipts were $703,527 and disbursements $329,-
306, leaving $374,221 cash on hand. Total
claims allowed were $2,152,555 with $322,305
paid out as a 15 per cent first dividend. Or-
pheum assets were sold to Stadium Theatres
Corporation, an RKO subsidiary.
Irving Trust Company has filed a petition
asking that the claim of the Hippodrome
Building Corporation for $450,000 against RKO
be allowed in that amount. The claim is based
on a lease guaranteed by RKO and entered into
on July 1, 1930, for the Cleveland Hippodrome
for 17 years at $150,000 yearly. The lease was
defaulted in March, 1933.
Meanwhile a separation of RKO's picture and
theatre operations into individual corporate en-
tities as a means of facilitating the reorganiza-
tion of the company was reported to be the plan
of reorganization factors now being studied.
Members of the board of directors of Keith-
Albee-Orpheum have been reelected. They are :
Donald K. David, Monroe Goldwater, Malcolm
Kingsberg and Peter J. Maloney, representing
the preferred stock; Mr. Spitz, representing
RKO ; Lunsford P. Yandell, representing the
Radio Corporation of America, and Richard
Jones, representing Atlas Corporation.
Mr. Spitz was reelected chairman of the
board and president of KAO. William F.
Whitman, formerly assistant secretary, was
elected secretary, filling the post which has re-
mained vacant since the death more than a
year ago of James Field. Other officers re-
elected are Malcolm Kingsberg, vice-chairman
of the board ; Leon Goldberg, treasurer ; O. R.
McMahon, W. J. Kernan, William Murray and
H. E. Newcomb, assistant treasurers, and Louis
Joffe and Harry M. Pimstein, assistant secre-
taries.
The board also declared a dividend, out of
capital surplus, of $1.75 a share on the 7 per
cent cumulative convertible preferred stock for
the quarter ended June 30, 1935. The dividend
is payable July 1st, to stockholders of record
June 15th. The payment will reduce the ac-
cumulated dividend arrears on the preferred
stock to $19.25 a share.
During the year, the company acquired 18
new houses.
The board has approved a reduction of the
company's authorized common stock from 2,-
000,000 shares to 1,400,000 shares.
IN COURTS
20th Century-Fox, Loew's
Deny Music Suit Charges
Twentieth Century-Fox, Loew's, Inc.,
Robbins Music Corporation, Jack Robbins
and Movietone Music Corporation, defend-
ants in a $1,500,000 suit brought by Sam
Fox for alleged conspiracy and damage to
business reputation, have answered the suit
with a general denial of the charges. The
litigation comes as the sequel to Twentieth
Century-Fox transfer of its publishing alli-
ance from the Sam Fox Music Publishing
Company to the Metro-Goldwyn-Mayer con-
trolled Robbins Music Corporation, which
became effective in August, 1937.
In his bill of complaint Mr. Fox lists
three causes of action. The first is against
Loew's, the Robbins firm and Jack Robbins
personally and asks for $1,000,000 damages.
The second is against Twentieth Century-
Fox and Movietone Music and seeks dam-
ages of $500,000, while the third involves
all defendants but Loew's and asks the court
to enjoin the further dissolution of Movie-
tone Music and to declare that Sam Fox has
the exclusive publishing privileges of all
works in the Movietone catalogue until their
current copyrights expire.
Coogan's Mother Denies
She Promised Trust Fund
After being served with a summons by a
process server who forced his way into her
home, Mrs. Lillian Coogan Bernstein testi-
fied Monday at a deposition hearing in
Hollywood in connection with the $4,000,-
000 suit instituted against her and her hus-
band, Arthur L. Bernstein, by her son,
Jackie Coogan.
Mrs. Bernstein said she had refused to
give her son any of the $4,000,000 he earned
as a child star because "he was more than
just a bad boy — he was a 20-year-old bad
boy." She denied that she had ever told her
son, who is now 23, that she would create
a trust fund for him.
ASCAP Files Request
For Tennessee Stay
The American Society of Composers, Au-
thors and Publishers has filed an application
in Federal district court in Nashville for a
temporary injunction to restrain Tennessee
officials from enforcing its law barring the
music licensing society from operating with-
in the state. The society also applied for the
designation of a three judge statutory court
to hear the injunction proceedings and an
action to be instituted later to test the con-
stitutionality of the state law.
Infringement Suit Filed
Richard C. Bordon and Alvin C. Busse,
authors of "How to Win an Argument,"
have filed suit in the United States district
court in New York alleging infringement of
their copyright against General Motors Cor-
poration and Jam Handy Picture Service,
Inc., in the film "Smooth Sailing," produced
by the defendants. An accounting of the
profits and a permanent injunction and dam-
ages are sought.
20th-Fox Reports
$1,641,537 Net
A net operating profit of $1,641,537 for
the 13 weeks ended March 26th was re-
ported by Twentieth Century-Fox this week
at an annual meeting of stockholders. The
profit, figured after normal federal income
tax, was a decrease of $426,061 as compared
to $2,067,598 for the first quarter of 1937.
All officers of the company were re-
elected at a meeting held Wednesday.
Profit for the fourth quarter of 1937 was
$2,574,800, exclusive of dividends from Na-
tional Theatres Corporation of $1,134,400.
No dividends were received from National
Theatres, the company announced, during
the first quarter of this year or last.
After allowing for the first quarter's
preferred dividend, the profit is equivalent
to 73 cents a share on the 1,741,897 shares
of common stock outstanding March 26th.
Gross income from sales and rentals of
film and literature amounted to $13,515,-
285.15; dividend income, $35,096.10 and
other income, $300,443.55. Expenses totaled
$11,888,403.63, leaving a net operating profit,
before interest, depreciation and federal in-
come taxes, of $1,962,421.17. Interest and
depreciation of fixed assets (not including
depreciation of studio buildings and equip-
ment of $210,157.89 absorbed in production
costs) amounted to $99,735.05 while $221,-
148.39 was deducted as provision for federal
income taxes. No deduction was made for
surtax on undistributed profits.
Four Changes in
Stock Reported
Disposition of large quantities of Warner
Brothers debentures by the three Warners
in February is disclosed in the semi-monthly
summary of transactions of officers and di-
rectors in the securities of their corpora-
tions, released by the Securities and Ex-
change Commission Tuesday.
During the month, the report showed
Harry M. Warner, Albert Warner and Jack
L. Warner each disposed of 25,000 deben-
tures. The three brothers also filed reports
of January, showing that each had disposed
of 233 shares of preferred stock.
The report further showed that at the end
of February Albert Warner held 59,648
shares of Warner Brothers common, and
1,759,000 debentures direct and another
5,460 through a holding company. H. M.
Warner held 62,860 shares of common and
1,379,000 debentures. Jack L. Warner held
88,060 shares of common and 1,183,000 de-
bentures. In addition, each of the three held
10,618 shares of preferred direct and an-
other 4,267 shares through a holding company.
B. & K. Earnings $2,183,301
An increase of $308,993 in earnings for
1937 as compared to the preceding year
was reported Tuesday by Balaban & Katz
Corporation, one of the largest theatre cir-
cuits, which is affiliated with Paramount.
The earnings for 1937 totaled $2,183,301 as
compared to $1,874,308 in 1936.
52
MOTION
PICTURE HERALD
April 23, 1938
SMPE MEMBERS IN WASHINGTON
FOR MEETING OPENING MONDAY
Special Sessions on Photo and
Laboratory Procedure, Color,
Sound, Educational and Indus-
trial Films, Optics, 16mm. Field
The Spring meeting of the Society of Mo-
tion Picture Engineers opens Monday morn-
ing, at Washington, for four days, during
which analysis will be made of the new
technical processes and equipment developed
for all of the industry's branches since the
Society met last fall. Special sessions will
be conducted on photographic and labora-
tory procedure, color, sound, educational
and industrial application of films, optics
and projection, 16mm pictures and other
technical phases of the industry.
S. K. Wolf, president, is to preside, as-
sisted by chairmen of nine committees, as
follows : G. E. Matthews, papers commit-
tee ; Nathan D. Golden, reception ; W. C.
Kunzmann, registration; Mrs. R. Evans,
ladies' reception; R. Evans, banquet; Will
Whitmore, publicity; H. Griffin, projection;
Sylvan Harris, apparatus ; J. G. Bradley,
transportation.
The complete program follows :
MONDAY, APRIL 25th
9:00 a.m. Registration, Little Theatre Entrance.
10:00 a.m. Little Theatre, Business and General
Session.
Opening Remarks by President S. K.
Wolf.
Report of the Convention Committee; W.
C. Kunzmann, convention vice-president.
Report of the Membership Committee; E.
R. Geib, chairman.
Report of the Papers Committee; G. E.
Matthews, chairman.
"Progress in the Motion Picture Indus-
try"; Report of the Progress Committee;
J. G. Frayne. chairman.
"Motion Picture Projection from Metallic
Films"; R. W. Carter, Taylor-Sloane
Corp., New York. (Demonstration)
"Sound Stages and Their Relationship to
Air - Conditioning" ; L. L. Lewis and C.
M. Wert, Carrier Corp., Syracuse.
"Documentary Film Study — A Supple-
mentary Aid to Public Relations"; A. A.
Mercey, School of Public Affairs of
American University, Washington.
12:30 p.m. Continental Room; Informal Luncheon.
Addresses by :
Hon. Daniel C. Roper, Secretary of
Commerce.
Hon. William G. McAdoo, Senator from
California.
Col. Daniel I. Sultan, Engineer Commis-
sioner for the District of Columbia.
2:00 p.m. Little Theatre; Photographic and Labora-
tory Session.
"The Determination of Correct Exposure
in Photography"; L. A. Jones, Eastman
Kodak. Rochester.
"Latent Image Theory and Its Application
to Low-Intensity Photographic Ex-
posure"; W. J. Albersheim, Electrical
Research Products, New York.
"Problems in the Use of Ultra Speed
Negative Film"; P. H. Arnold, Agfa
Ansco Corp., Binghamton, N. Y.
(Demonstration)
"Solution Agitation by Means of Com-
pressed Air"; C. E. Ives and C. J. Kunz.
Eastman Kodak, Rochester.
"Effect of Aeration on the Photographic
Properties of Developers"; J. I. Crabtree
and C. H. Schwingel, Eastman Kodak,
Rochester.
"Maintenance of a Developer by Continu-
ous Replenishment"; R. M. Evans, East-
man Kodak, Rochester.
"The Influence of />H on the Washing of
Processed Films"; S. E. Sheppard and
R. C. Houck, Eastman Kodak, Rochester
"A New Densitometer"; H. Neumann,
Klangfilm G. m. b. H., Berlin.
8:00 p.m. Little Theatre, Lecture and Motion Pic-
ture.
"The Transmission of Motion Pictures
over a Coaxial Cable"; H. E, Ives. Bell
Telephone. New York.
TUESDAY
9:30 a.m. Little Theatre, Color Session.
"The Inter-Relationship of the Various
Aspects of Color"; L. A. Jones, East-
man Kodak, Rochester.
"The Fundamentals of Color Measure-
ment"; D. L. Mac Adam, Eastman
Kodak, Rochester. (Demonstration)
"The Theory of Color Reproduction";
A. C. Hardy, Massachusetts Institute of
Technology, Cambridge, Mass.
"Screen-Film Negative-Positive Process";
T. T. Baker, Dufaycolor, New York.
"Problems Involved in Full-Color Repro-
duction of Growing Chick Embryo"; E.
S. Phillips, Cornell University, Ithaca,
N. Y. (Demonstration)
"The Multiplane Camera"; W. E. Garity.
Walt Disney Productions, Hollywood.
2:00 p.m. Little Theatre. Sound Session.
"An _ Ultraviolet Push-Pull Recording
Optical System for Newsreel Cameras";
G. L. Dimmick and L. T. Sachtleben,
RCA Manufacturing Co., Camden.
"Processing of Ultraviolet Recordings on
Panchromatic Films"; J. O. Baker, RCA
Manufacturing Co., Camden. (Demon-
stration)
"A New Sound System"; G. Friedl, Jr.,
International Projector, New York.
"Specifications for Design of New Theatre
Reproducing Equipment" ■ — Report of
Standardization Committee of the Re-
search Council of the Academy of Mo-
-tion Picture Arts and Sciences, Holly-
wood.
Report of the Standards Committee; E.
K. Carver, chairman.
"Design and Operation of Theatre Loud
Speakers"; J. F. Blackburn, Lansing
Manufacturing Co., Los Angeles.
"Push-Pull Recording with the Light-
Valve"; J. G. Frayne and H. C. Silent.
Electrical Research Products, Holly-
wood. (Demonstration)
"Multiple-Channel Recording"; H. G.
Tasker, Universal Pictures, Universal
City. (Demonstration)
"Permanent-Magnet Four-Ribbon Light-
Valve for Portable Push-Pull Record-
ing"; E. C. Manderfeld, Electrical Re-
search Products, Hollywood.
8:00 p.m. Little Theatre; Educational and Industrial
Applications of Motion Pictures.
"The Educational Value and Preparation
of U. S. Army Training Films"; Capt.
R. T. Schlosberg, Signal Corps, U. S.
Army, Washington. (Demonstration)
"New Use for Instructive Motion Pic-
tures"; H. Roger, Rolab Photo- Science
Laboratories, Sandy Hook, Conn.
"Producing Industrial Films"; J. A. Nor-
ling, Loucks & Norling Studios, New
York. (Demonstration)
"An Industrial Visual Instruction Labora-
tory"'; J. G. T. Gilmour, General Electric
Co., Schenectady. (Demonstration)
"Photographic Effects in the Feature Pro-
duction 'Topper' "; R. W. Seawright
and W. V. Draper, Hal Roach Studios,
WEDNESDAY
9:30 a.m. Little Theatre. Optics and Projection Ses-
sion.
"A Higher- Efficiency Condensing System
for Motion Picture Projectors"; F. E.
Carlson, General Electric Co., Cleveland.
"The Water-Cooled Quartz Mercury
Lamps"; E. B. Noel and R. E. Farn-
ham, General Electric Co., Cleveland.
"Theory vs. Practice"; F. H. Richardson,
Quigley Publishing Company, New York.
Report of the Projection Practice Commit-
tee; H. Rubin, chairman.
Report of the Exchange Practice Commit-
tee; A. W. Schwalberg, chairman.
"Considerations on Screen Brightness"; O.
Reeb, Osram G. m. b. H., Berlin.
"Wide-Screen Projection at the 1937 Paris
International Exposition"; H. Griffin,
International Projector, New York.
"Good Tools Pay for Themselves"; J. R.
Prater, Congress Theatre, Palouse,
Wash.
"A Technic for Testing Photographic
Lenses"; W. C. Miller, Paramount Pro-
ductions, Hollywood.
2:00 p.m. Little Theatre. 16-Mm. Symposium.
"Some Unusual Adaptations of 16-Mm.
Equipment for Special Purposes"; J. L.
Boon, Eastman Kodak, Rochester.
"A New 16-Mm. Projector"; H. C. Well-
man, Eastman Kodak, Rochester.
"The Shrinkage of Acetate-Base Motion
Picture Films"; J. A. Maurer and W.
Bach, Berndt-Maurer Corp., New York.
"A Criticism of the Proposed Standard for
16-Mm. Sound-on-Film" ; J. A. Maurer
and W. H. Offenhauser, Jr., The Berndt-
Maurer Corp., New York.
"A Continuous Optical Reduction Sound
Printer"; M. G. Townsley, Bell and
Howell, Chicago.
3:30 p.m. Apparatus Symposium and Manufactur-
ers' Announcements.
"An Automatic Camera Timer for Time-
Lapse Cinematography"; H. Roger,
Rolab Photo-Science Laboratories, Sandy
Hook, Conn.
"A Basically New Framing Device for 35-
Mm. Projectors"; H. A. De Vry, Her-
man A. De Vry Corp., Chicago.
"A Film Cement Pen"; R. J. Fisher,
Rochester.
"New Piezoelectric Devices of Interest to
the Motion Picture Industry"; A. L.
Williams, Brush Development Co.,
Cleveland.
"Characteristics of Supreme Panchro-
matic Negative"; A. W. Cook, Agfa
Ansco, Binghamton, N. Y.
"A New Indicator for Sound-Level
Measurements"; S. K. Wolf and S. J.
Begun, Acoustic Consultants, Inc., New
York. (Demonstration)
"The Resonoscope" ; S. K. Wolf and L, B.
Holmes, Acoustic Consultants, Inc., New
York.
"A Roller Developing Rack with Sta-
tionary Drive"; C. E. Ives, Eastman
Kodak, Rochester.
"A New Projector Mechanism"; H. Griffin,
International Projector, New York.
"A _ Device to Promote Safety in Motion
Picture Projection Rooms and Auditori-
ums"; E. R. Morin, Department of State
Police, Hartford, Conn.
"New Background Projector for Process
Cinematography"; G. H. Worrall, Mit-
chell Camera Corp., Hollywood.
7:30 p.m. Continental Room, Semi- Annual Banquet.
Address by Dr. C. E. Kenneth Mees, vice-
president in charge of research and de-
velopment, Eastman Kodak, Rochester.
THURSDAY
10:00 a.m. Little Theatre. Sound Session.
"A Study of the Processing Conditions for
Variable-Width Sound Recordings on
High -Resolution Films"; J. O. Baker,
RCA Manufacturing Co., Camden.
(Demonstration )
"The Properties and Applications of Oza-
phane"; J. Holloway, The Holloway Co.,
New York. (Demonstration)
"Sound Recording by Color Modulation
(Van Leer System)"; A. L. Williams,
Brush Development Co., Cleveland.
(Demonstration)
"Tracing-Distortion in Sound Reproduc-
tion from Phonograph Records"; T. A.
Pierce and F. V. Hunt, Cruft Labora-
tory, Harvard University, Cambridge,
Mass.
"Application of Non-Linear Volume Char-
acteristics to Sound Recording"; J. O.
Aalberg and J. G. Stewart, RKO Radio
Studios, Los Angeles.
"Silent Gasoline Engine Propelled Appar-
ratus"; J. E. Robbins, Paramount Pic-
tures. Hollywood.
2:00 p.m. Little Theatre. Sound Session.
"A Method for Determining the Scanning
Loss in Sound Optical Systems"; E. D.
Cook, General Electric Co., Schenectady,
and V. C. Hall, Eastman Kodak Co.,
"An Optical System for the Reproduction
of Sound from 35-Mm. Film"; J. H. Mc-
Leod and F. E. Altman, Eastman Kodak,
Rochester.
"A Solution to the Galvanometer Window
Lens Problem in Recording Optical
System Design"; G. L. Dimmick and L.
T. Sachtleben, RCA Manufacturing Co.,
Camden.
"The Philips-Miller Method of Sound
Recording"; R. Vermeulen, Philips Gloe-
lampenfabrieken, Eindhoven, Holland.
"Electrical Networks for Sound Record-
ing"; F. L. Hopper, Electrical Research
Products. Hollywood.
"The Application of Electrical Networks
to Sound Recording and Reproducing";
H. R. Kimball, Metro- Goldwyn- Mayer
Pictures, Culver City.
"Variable-Matte Control (Squeeze Track)
for Variable-Density Recording": G. R.
Crane, Electrical Research Products,
Hollywood.
"Overload Limiters for the Protection of
Modulating Devices"; R. R. Scoville,
Electrical Research Products, Holly-
wood.
VIVACIOUS LADY
with
JAMES ELLISON BEULAH BONDI CHARLES (BURN
PANDRO S. BERMAN IN CHARGE OF PRODUCTION
A GEORGE STEVENS PRODUCTION
Screen Play by P. J. WoKson and Ernest Pagans
RKO * RADIO • PICTURE
V
YOU'VE WANTED
TO SEE
jms"** jP^ /J f m - J: 1
GINGER ROGERS
JAMES STEWART
VIVACIOUS LADY
TOGETHER! W
<;\l
if ft #f# you play {fieri! in ffie picture that zooms
both to new planes of popularity I • . .You'll welcome a dazz-
lingly better Ginger Rogers even than the girl who was the
hit of "Stage Door" . . . You'll thrill with an even more
charmingly magnetic James Stewart than the boy who won
the country in "Navy Blue and Gold" . . • You'll be getting
two stars at the height of their drawing power • . . in an out-
standing attraction marked to pull top money in your town
no matter what the opposition!
April 23, 1938
MOTION PICTURE HERALD
55
PUBLICITY CAMPAIGN INITIATES
EXHIBITOR WARFARE ON GRADING
Trade Crisis Follows Failure of
Negotiations with Distrib-
utors; "Secret" List of "A"
Films Published Over Protests
by AUBREY FLANAGAN
in London
With the propensity of Everest for dwarf-
ing the mighty peaks which lie in shadow,
the Films Bill, towering Titan among con-
temporary trade problems in Britain, has
masked the no less crucial and bitter enigma
of renter exhibitor relations, an enigma the
inability to reach a solution of which is fast
precipitating a trade crisis.
Recent discussions between the Cine-
matograph Exhibitors' Association and the
Kinematograph Renters' Society, over the
vexed question of grading, during which a
relentless tug-of-war has gone on over the
latter's insistence on the right to categorize
certain -Rims as "A" and to book them ex-
clusively on percentage, have been abor-
tive. Their complete collapse was indicated
last week when the CEA general council
was empowered to take immediate and
decisive action.
Though the present situation has been pre-
cipitated directly by the grading situation, the
trouble lies deeper, and it is more a case of this
last straw breaking the camel's back of ex-
hibitor resistance to the general distributor
policy. All along the more blunt and cnyical
spirits in the CEA have, across the round ta-
ble, questioned the grading policy as anything
but the thin end of a wedge to higher rentals
all round. Ultimately the Association's nego-
tiators came out into the open with this charge,
and demanded that the elimination of long pro-
grams be separated from the question of per-
centages, and challenged the right of the renters
as a body to assess the values of films, a mat-
ter, they claimed, which concerned individual
buyers and sellers.
On this very point the talks have broken
down, with the KRS insisting on their rights to
categorize certain films as "A" films, to be
booked on percentage only, and the CEA, with
the cards on the table, determined and decided
to play their own game their own way and
cease all pretence of peace.
Back from the inconclusive negotiations, the
CEA secured the authority of its members to
launch a national propaganda campaign which
will include the circularization of every ex-
hibitor as well as provincial mass meetings, five
of which already have been arranged. The CEA
will challenge the distributors by announcing
their own grading on "A" films, advising ex-
hibitors which ones should not be booked on
percentage.
A first shot was fired in the preliminary bat-
tle before open war was decided upon, with the
issuing to members in memorandum form of
a detailed and historical survey of the negotia-
tions, of their significance no less than their
content, and an analysis of the problem's pres-
ent seriousness. No member .of the CEA had
anything left to his imagination, regarding
either the talks or what the CEA considered
they masked.
Infinitely more significant, however, than
this analytic survey, were two riders which
went with it, both of which gave some indica-
CEA BROADCASTS
SECRET "A" LIST
Following is the list of films categorized
"A" by the KRS and distributed on a per-
centage basis accordingly which the CEA
has sent to its members in spite of the dis-
tributors' pleas for secrecy:
Paramount Great Garrick
Angel
Ebb Tide
True Confession
Wells Fargo
Buccaneer
United Artists
Paradise for Two
Scarlet Pimpernel
Returns
Stand In
Divorce of Lady X
Hurricane
Nothing Sacred
RKO Radio
Columbia
Awful Truth
I'll Take Romance
ABFD
Something to Sing
About
Warner
Submarine D-l
First Lady
Tovarich
Hollywood Hotel
MGM
The Rat Madame X
Stage Door Double Wedding
Damsel in Distress Live, Love and Learn
Hitting a New High Marie Walewska
Wise Girl Last Gangster
Radio City Revels Man Proof
Bringing Up Baby Rosalie
... .ii.. i Bad Man of Brimstone
First National Mannequin
Perfect Specimen Everybody Sing
Publication of the list was the CEA's
first move in its open warfare on the ques-
tion of grading and rentals.
tion and flavor of what form the forthcoming
battle may take. A direct lead was given to
exhibitors to concentrate as many of their book-
ings as possible on four distributors, Asso-
ciated British and its affiliated body Pathe,
Twentieth Century-Fox and General Film Dis-
tributors, none of which organizations subscribe
to the KRS grading policy. To exhibitors also
went a copy of the recent and allegedly secret
list of "A" films compiled by the KRS for the
guidance of its members. Of itself this was
an invaluable guide. Accompanied by the CEA
invocation to its members that any films not
on this list should be treated as "B" films and
booked therefore at flat rate terms only, it
must have proven a thorn in the distributor
side.
That its publication proved an embarrassment
to the distributors was patent from the talks,
during which reiterated and almost impassioned
appeals were made that such a breach of eti-
quette should not be committed. One leading
renter took the view that the guarded secrecy
of the list would have the very effect which
the exhibitors were aiming at through its pub-
lication !
Quite apart from the aspect of ethics, and
of trade rights, exhibitors were positively de-
risive about the inclusion of many of the films
on the "A" list, films which have proven on
showing to be something lower than "B" films.
The list itself, they claimed, "blew the gaff"
on the grading scheme, containing, as they al-
lege it does, many films which normally would
be booked at low flat rentals. In this regard
it was claimed that the placing of many of these
films on percentage defeats the renters' own end
for the latters' ultimate receipts, thanks or no
thanks to the grave and universal slump which
the trade is experiencing currently, are inevit-
ably much lower than they would have been
on a flat rate basis.
Problem Division Refused
Meanwhile the KRS expressed their willing-
ness to continue negotiations with the CEA
on the more general matter of rentals, without
specific reference to such incidental problems
as "A" and "B." They made this known to the
CEA in rejecting their suggestion on the "A"
percentage question, and again, in their Annual
Report, reaffirmed their willingness to go fur-
ther into the wider problems. In their decision
to reject this offer and declare open war, the
exhibitors' rank and file and their leaders indi-
cated their feeling that the proposal was but a
subtle bait still further to burke the issue and
delay the day of reckoning.
It is no less a vital fact that complete and
unsullied unity in the CEA ranks is not a mat-
ter to be taken for granted. There has seldom
been 100 per cent solidarity on anything in the
Association, and it does not follow that there
is on this, or that every officer represents the
feeling or reaction of every individual mem-
ber. It is quite within the renters' power to
divorce individual elements from the fight by
discreet and subtle trading, and it is not by any
means impossible that individual exhibitors will
prefer to continue to book "A" films on per-
centage where it suits their individual com-
petitive purpose.
There is an intensifying conviction that the
action planned, if it can be taken precipitately
and dramatically, may have the effect of split-
ting the renters' ranks, already, as witness the
quartet of dissentients, by no means as four
square as might be. And the exhibitors have
the considerable tactical asset that on this mat-
ter their ranks, solidly and closely, include both
the circuits and the independents, in an unbro-
ken line hitherto despaired of by even the most
optimistic exhibitor politician.
In many ways the present situation is a
reflection of the native psychology. For long
past exhibitors have nursed a growing resent-
ment against much which has been presented
to them by the renters and with characteristic
English stolidity have borne it — and grinned.
There is always a breaking point, however,
after which the whole mood changes and in
which the spirit of bellicosity is as bitter as
previously the line of least and easiest resist-
ance was preferred. It would seem that this
breaking point has been reached and that mood
is now one of war.
V
Equipment for Navy
Every ship in the British navy above and in-
cluding the category of gunboat and embracing
vessels under construction as well as those on
the high seas is to have film equipment and
is to show motion pictures for training and
instructional purposes.
This, however, will not be the only use to
which the apparatus will be put for arrange-
ments are rapidly approaching completion by
which the warships will be able to stage film
shows of a purely entertainment nature.
British renting houses and American organ-
izations here have agreed to supply programs
for the use of the Navy at a mere figure cover-
ing the cost of prints. The department booking
and supplying the films is to be headed by a
leading trade executive who will hold a gov-
ernment appointment. The name of Arthur Jar-
ratt, booking and theatre chief of Gaumont Brit-
ish, has been unofficially mentioned in this con-
nection.
Mil V\\J! c * ' ,
. i Thrilling* Roman**1
tomonVK adve» « tel.
#r oh
A. E. ELIASEN, RIALTO THEATRE, PAYNESVILLE, MINN.
(in the MOTION PICTURE HERALD of March 26th)(
*
Typical of the enthusiastic raves hundreds of showmen send to the
Sherman Studio. This coming season Harry Sherman will give you
. . . and as an added feature of his program—
58
MOTION PICTURE HERALD
April 23, 1938
TECHNOLOGICAL
The Bluebook Schoo
ANSWER TO QUESTION NO. 108
Conducted by
F. H. RICHARDSON
Question No. 108 was: (A) Explain why
ballast resistance is necessary. (B) What
is meant by "negative temperature charac-
teristic" as applied to an electric arc? (C)
Does voltage absorbed by ballast resistance
or impedance increase or decrease with in-
creased current flow? (D) Explain what
happens as the arc length increases.
The following gave acceptable replies :
S. Evans and C. Rau; G. E. Doe; J. R.
Prater ; C. Oldham ; L. Cimikoski ; W. Ed-
monds; C. Champney; T. F. Bochert; E. H.
Toedte; R. and K. Wells; O. H. Schmidt;
L. H. Kelley; R. Feasel; G. H. Payne; R.
W. Groton ; J. A. Zachritz ; W. E. Limm-
roth ; G. Burdis ; W. Schoeneman ; C. A.
Whitlock; H. Edwards; M. and J. Devoy;
F. and L. Savior ; E. F. and U. Wentworth ;
B. B. Hornstein and R. R. Jacobs; F. J.
Dey; L. D. Pitchkey; A H. Bradley; S.
Hewitt; D. A. Shea and H. T. Plum; P.
and L. Felt; H. Bunker; P. and L. Felt;
M. Dey and H. Lathrope; G. and L. F.
Brown; D. Powell; M. and B. Walker; T.
W. Redhouse ; J. L. Lee ; F. W. Branden-
burg; F. H., S. and P. Dalbey; S. L. Max-
well; E. Exline; D. and W. Porter; L.
Johnson; W. C. Bant; P. F. Maxwell and
S. U. Lamont; N. Samuels; G. Thompson;
F. D. Scanlon; I. and W. C. Bailey; G. L.
Goss ; H. T. Daniels; H. L. Cochrane; S.
A. Andrews; D. Coates; T and W. Turk;
S. W. McDonald; F. B. Shilshome; G. T.
Jones ; W. Winkler and R. R. Robbins ; L.
R. Oliver; O. W. Mallaby; A. D. Lonbv ;
N. S. Reidy and H. T. Watkins; W. D.
McGuire ; F. E. Dorp and H. A. Ames ;
H. B. Coles and G. Lodge; R. H. Schnider :
A. W. Baxter; F. M. Stinson; B. L. Bran-
don and S. H. Billings; R. S. Welch; A. G.
Pits and W. W. Jones; R. H. Carter; H.
T. Todd and L. E. Dodson; D. Dennin and
W. Leeds; B. M. Myers and L. Leonard;
J. K. Robinson; D. D. Strobey; R. I.
Hamley ! M. O'Connell ; L. A. Beachwood
and M. F. Robinson; H. T. Billings; D. N.
Landon, R. S. Grant and W. L. Jones; M.
Samuels and O. L. Goldstein; J. L. Mc-
Cleary; R. W. Jameson; F. L. Burch ; Rich-
ards, Gooler and Landers.
(A) H. Edwards answers, "When an
electric arc is operated at fixed voltage and
its length is maintained at fixed value, the
current flow will tend to increase because
of decrease in carbon resistance with in-
creased temperature. Ballast resistance is
connected in series with the arc in order to
check this increase. The drop in voltage
absorbed by ballast resistance equals the
ohmic resistance it offers, times the cur-
rent in amperes flowing through it. Where
the arc is fed by a.c, the office of ballast
resistance may be and often is taken care
of by impedance supplied by a transformer.
BLUEBOOK SCHOOL
QUESTION NO. I 14
(A) Name basic objections to
locating a motor-generator set at a
distance from the projection room.
(B) Name basic objections to base-
ment location.
(C) Upon what kind of springs,
and how, may a motor-generator set
be so mounted that all vibration will
be absorbed, none of it reaching the
floor?
(D) How much open space should
surround a motor-generator set, and
why?
(Note: Remember, this is a Bluebook
school and the answer to all save possibly
some special questions can be found in that
book.)
'When a ballast resistance and arc are
operated in series, a certain amount of the
applied voltage is required to maintain the
arc itself. A relatively small portion is re-
quired to overcome the resistance of the
various elements of the circuit, the wires,
switches, fuses, the carbons and metallic
parts of the lamp through which the current
must flow. The remainder must be and
is absorbed by the ballast resistance. Un-
der this condition the tendancy would be,
but for the ballast resistance, for carbon
temperature to increase, hence for current
volume to increase. However, when this
takes place the resistance (voltage, or as
the engineers put it, the 'ohmic drop')
across the ballast resistance instantly in-
creases in exact proportion, which of course
has the effect of stopping the amperage in-
crease and thus 'stabilizing' the arc."
Friend Edwards did well, but omitted one
important point covered by very many
others, that when the arc is struck, at the
instant of contact between the electrodes a
short circuit would occur but for the bal-
last resistance, which operates to stop the
resultant surge of current that would blow
a fuse or operate such other device as might
take the place of a fuse in the circuit.
(B) R. Feasel says, "In the case of all
metals employed in electric conduction re-
sistance increases with increase in tempera-
ture. This holds true for all things so
employed except carbon, in which the rule
is reversed and resistance decreases with
each increase in temperature. This of
course means that the voltage drop through
an electric stream of fixed length decreases
with increased temperature of the elec-
trodes."
E. H. Todte says, "Negative temperature
co-efficient means that, considering an elec-
tric arc of uniform, fixed length and cur-
rent flow, the resistance of the carbons,
therefore of the arc, considered as a whole,
is decreased with each increase in tempera-
ture and, again considered by itself, the
current flow is increased."
Brother Toedte will find the wording of
his answer materially altered, as will many
others, but his line of argument remains un-
changed.
(C) T. F. Bochert says, "Voltage ab-
sorbed by ballast resistance increases as
current flow increases, and vice versa."
(D) T. F. Bochert answers, "As the car-
bons burn away, increasing the arc length,
the resistance of the arc, hence its ohmic
resistance, is increased, which of course
tends to reduce the flow of current. This
latter of course tends to decrease voltage
drop across or through the ballast resist-
ance, which in its turn increases the voltage
applied at the arc, all of which, as a mo-
ment of study will divulge, has a decided
stabilizing effect upon the arc.
"To illustrate by specific example : As-
sume a 30-ampere, 55-volt arc operating
from a 115-volt supply circuit. Ballast re-
sistance of two ohms will absorb the dif-
ference of 55 volts between circuit and arc
(110 — 55), hence the arc will pass its
requisite 30 amperes of current. But should
the arc length increase, as it normally will
in operation, the arc resistance will in-
crease, whereupon amperage will drop be-
cause of the diametric difference in metal
and carbon in resistance reaction to tem-
perature. Since the resistance of the metal-
lic ballast resistance drops, it will pass
more amperage (line resistance remaining
constant), whereupon the arc amperage
(and carbon temperature) will rise propor-
tionately, and since the one balances the
other, the arc (current flow) is stabilized."
Maintenance Men
Benefited by Law
A bill, passed during the last session of
the New York legislature, was signed this
week by Herbert Lehman, governor, making
it obligatory that one day of rest in seven
be granted motion picture engineers, fire-
men and janitors or watchmen tending the
buildings. The bill was sponsored by Rob-
ert F. Wagner, Jr., assemblymen, who is
the son of the United States senator.
The measure was not opposed by either
the larger circuits or exhibitor organiza-
tions. It was estimated that the total cost
to theatres affected by the measure mav
reach $25,000 annually.
HERE ARE FOUR TOP FAVORITES
OUT-GROSSING FIRST RUNS IN TEST
ENGAGEMENTS ALL OVER THE COUNTRY!
Ml/
EST
to
Accessories now
available at your
local Universal
Exchange
o
Here 's one of
a hundred
messages
from tickled
exhibitors !
ESKIN AMUSEMENT ENTERPRISES
Mr. F. J. A. McCarthy
Universal Pictures Company, Inc.
Rockefeller Center
New York, N. Y.
Dear Mr. McCarthy:
Just a line to advise you of the results
of the show which you selected for me in Bethlehem,
namely, Frankenstein and Love Before Breakfast.
The business was in my opinion very
satisfactory. You may unreservedly tell your men
in the field, if you wish, to sell this show to the
exhibitor as a unit, that it did for me more than
75% in excess of business ordinarily done in my
theatre. Not only was the business highly satis-
factory, but the show combination proved excellent
entertainment. You understand, of course, that all
of this was without any of the sensational publicity
and advertising that "Frankenstein" originally had
when you first released it.
In conclusion, I feel certain that no
exhibitor would make a mistake in booking this
show. The chances are that it will out-gross most
of the attractions being played.
Sincerely yours,
(Signed) Harold E. Eskin
-co**!
to
We ^a9'C
\0
tie*
\
RELEASED NATIONALLY MAY isth
— YOUR UNIVERSAL RE-DATE
FOR PROSPERITY!
60
MOTION PICTURE HERALD
April 23, 1938
WHAT THE PICTURE
DID FOR ME
Columbia
BROADWAY BILL: Warner Baxter, Myrna Loy—
Still fair money in this grand old picture. Has every-
thing anyone could want. Business below average due
to Lent. Running time. 93 minutes. Played March
19-22. — W. C. Lewellen, Federal Theatre, Denver, Col.
Neighborhood patronage.
CRIMINALS OF THE AIR: Rosalind Keith, Charles
Quigley — Our patrons were definitely disappointed in
this one and said so in no uncertain terms. This might
be all right on a double bill, but as a single 'feature it
won't stand on its own feet. Running time, 61 min-
utes. Played March 28.— George W. Pettengill, Jr..
Cameo Theatre, Mattawamkeag, Me. Rural patronage.
I'LL TAKE ROMANCE: Grace Moore, Melvyn
Douglas — No pull at all and pleased about 50 per cent
of those who did turn out. Business way off. Running
time, 85 minutes. Played March 23-24. — M. R. Har-
rington, Avalon Theatre, Clatskanie, Ore. Small town
and rural patronage.
I'LL TAKE ROMANCE: Grace Moore, Melvyn
Douglas, Stuart Erwin — Below average business. Too
much song. Cut four sequences to relieve audience
restlessness. Some comedy relief furnished by Stuart
Erwin. Running time, 85 minutes. Played March 26-
29. — W. C. Lewellen. Federal Theatre, Denver, Col.
Neighborhood patronage.
I'LL TAKE ROMANCE: Grace Moore, Melvyn
Douglas — With the networks grinding out swing music
and hotcha songs, it is hard to convince people that
this was a fine picture from every standpoint. Busi-
ness fell below average, but with a picture of this
type and in a small town it was to be expected.
Wonderful acting. Miss Moore's singing superb. Run-
ning time, 85 minutes. Played March 18-19. — R. W.
Crickmore, Rainbow Theatre, Newport, Wash. Gen-
eral patronage.
LITTLE MISS ROUGHNECK: Edith Fellows, Leo
Carrillo — Here's a talented child star who could go
places with the public. Every picture we have played
with her in the cast has her in a role that makes
patrons thoroughly hate her. She needs a change to
prove her acting ability is not confined to one type of
role. This picture gave her a fine opportunity to dis-
play an amazingly mature voice. Comments very fav-
orable and business over average. Running time, 64
minutes. Played April 5-6. — M. R. Harrington, Avalon
Theatre, Clatskanie, Ore. Small town and rural pat-
ronage.
LOST HORIZON: Ronald Colman, Jane Wyatt—
Excellent. Did only average business. A little too
deep for most of our patrons. Capra is tops _ in this
line. Running time, 110 minutes. Played April 3-4. —
E. W. Savage. Palace Theatre, Booneville, Ark. Small
town and rural patronage.
MURDER IN GREENWICH VILLAGE: Richard
Arlen, Fay Wray — Just another murder mystery. Aver-
age business. Running time, 64 minutes. Played
March 23-25.— W. C. Lewellen, Federal Theatre, Den-
ver, Col. Neighborhood patronage.
MURDER IN GREENWICH VILLAGE: Fay Wray,
Richard Arlen — This picture was a flop here and to
my notion would be anywhere else. My patrons
couldn't see through it. We are headed for the big-
gest depression the picture industry ever saw if the
producers keep on with this kind of product. After
all, when people pay their money at the_ box office,
they expect something for it. Played April 1-2. — Ruff
Brothers. Mainstreet Theatre, Logan, Kan. General
patronage.
NO TIME TO MARRY: Richard Arlen, Mary Astor
---Light, fast moving comedy in line with the present
vogue. And if your patrons like this type of show,
this one will satisfy plenty. Played with "Little Miss
Roughneck," this picture stole the show and I sus-
pect is the reason for the better than average business.
Running time. 64 minutes. Played April 5-6.— M. R.
Harrington, Avalon Theatre. Clatskanie, Ore. Small
town and rural patronage.
OLD WYOMING TRAIL. THE: Charles Starrett,
Barbara Weeks — 0'. K., Columbia. If it weren't for
these pictures we would be out of business. Nice
weekend business. The music was fine. Give us more.
— Harland Rankin. Plaza Theatre, Tilbury, Ontario,
Canada. General patronage.
SQUADRON OF HONOR: Don Terry, Mary Rus-
sell— A mighty good program picture that had no pull
at the box office. Running time, 55 minutes. Played
March 30-31.— M. R. Harrington, Avalon Theatre,
Clatskanie, Ore. Small town and rural patronage.
N this, the exhibitors' own de-
partment, the theatremen of the
nation serve one another with
information on the box-office per-
formance of product for their mu-
tual benefit. It is a service of the
exhibitor for the exhibitor. Address
all communications to —
What the Picture Did for Me
MOTION PICTURE HERALD
Rockefeller Center, New York
TRAPPED BY G-MEN: Jack Holt, Wynne Gibson
— Holt fans will be pleased with this one. Action is
fast and story interesting. Played March 17. — Robert
S. Farrell, Jr., New Rivoli Theatre, Portland, Ore.
General patronage.
UNDER SUSPICION: Jack Holt, Katherine De
Mille — Just a picture that pulled only average business
and pleased the payees to about the same extent. Run-
ning time, 67 minutes. Played March 18-19.— M. R.
Harrington, Avalon Theatre, Clatskanie, Ore. Small
town and rural patronage.
UNDER SUSPICION: Jack Holt— Not the type of
picture for Holt, and otherwise terrible. Jack used to
be quite a drawing card here, but since Columbia
has given him such poor stories, his pictures won't
draw flies. Running time, 67 minutes. Played March
26-27. — H. M. Gerber, Roxy Theatre, Hazelton, N. D.
Small town and rural patronage.
WIDE OPEN FACES: Joe E. Brown, Jane Wyman
— Patrons sensed that this would be the best Joe E.
Brown picture in years and turned out to up the
average nicely. Well liked generally. Running time,
67 minutes. Played March 25-26.— M. R. Harrington,
Avalon Theatre, Clatskanie, Ore. Small town and
rural patronage. '
First National
ALCATRAZ ISLAND: John Litel, Ann Sheridan,
Gordon Oliver — Warner Brothers did not take advan-
tage of the opportunities they had for they could have
made a real big production of this. Seemed to be en-
joyed by our patrons but did not compare with "San
Ouentin." Running time, 62 minutes. — Theodore J.
Friedman, Strand Theatre, Suffern, N. Y. General
patronage.
BACK IN CIRCULATION: Pat O'Brien, Joan Blon-
dell — Good entertainment. Running time, 67 minutes.
Played April 1-2.— R. W. Crickmore, Rainbow Theatre,
Newport, Wash. General patronage.
GOLD IS WHERE YOU FIND IT: George Brent,
Olivia de Havilland — Warners can make outdoor pic-
tures and this one is of the best. Good stoory setting
in the natural action and everything for a weekend
picture in a small town. — A. E. Hancock, Columbia
Theatre, Columbia City, Ind. General patronage.
GOLD IS WHERE YOU FIND IT: George Brent,
Olivia de Havilland — Thought I'd go to town on this
but stayed home instead and wondered where all the
people had gone to. Don't know why they stayed away
but they did. My Saturday night patrons did show up
Sunday to surprise me though. The colors nice but
players are rather hard to understand. Fairlv inter-
esting, too. Running time, 90 minutes.— A. E. Elia-
sen, Rialto Theatre, Paynesville, Minn. Rural and
small town patronage.
HOLLYWOOD HOTEL: Dick Powell, Ted Healy,
Johnnie Davis, Lola and Rosemary Lane — This was a
disappointment, was spotty and slow; had two walk-
outs. Some of the orchestra music sounded like native
tom-toms; altogether too extreme. Lola Lane is not
particularly beautiful and her tantrums were unrea-
sonably foolish. They sent a checker, but did not get
overage. Played Aoril 3. — Erma L. Raeburn, Grand
Theatre, Lemmon, S. D. Small town patronage.
SLIGHT CASE OF MURDER, A: Edward G. Rob-
inson, Jane Bryan — A riotous comedy, typical of Da-
mon Runyon. Sent bargain night customers away
more than satisfied. Did extra business on second
night. A relief from Robinson's customary trip to the
morgue in the final scenes. Running time, 80 minutes.
Played April 5-6.— E. W. Savage, Palace Theatre,
Booneville, Ark. Small town and rural patronage.
THAT CERTAIN WOMAN: Bette Davis, Henry
Fonda— Can't say much for this one. Running time, 92
minutes. Played April 2-4. — R. W. Crickmore, Rain-
bow Theatre, Newport, Wash. General patronage.
WEST OF SHANGHAI: Boris Karloff, Beverly
Roberts — A good picture that proved more of a comedy
than we expected. Karloff, instead of being the mons-
ter, was a kind hearted general. Surprised. Seemed to
please most of the people. Running time, 63 minutes. —
Theodore J. Friedman, Strand Theatre, Suffern, N. Y.
General patronage.
Grand National
TEX RIDES WITH THE BOY SCOUTS: Tex Rit-
ter — Tex should have better direction. He has a fair
voice, but at times it gets harsh. Besides that, his
screen manners in this picture were supposed to be
funny, and managed instead to be crude. His Texas
accent didn't sound just right to us northerners. We
tied in with the Boy Scout organization on this. Play-
ed April 1. — Erma L. Raeburn, Grand Theatre, Lem-
mon, S. D. Small town patronage.
Metro-Gold wyn-Mayer
BAD MAN OF BRIMSTONE: Wallace Beery, Vir-
ginia Bruce — A very good picture and it just suited
my patrons. Make more like this one, MGM, so we
can have some real western pictures from other com-
panies. Running time, 94 minutes. Played April 1. —
Ouida Stephanot Grove Theatre, Groveton, Tex. Small
town patronage.
BEG, BORROW OR STEAL: Frank Morgan, Flor-
ence Rice. — Very satisfactory. Good story and pleased.
Morgan well liked here. Made a profit. Running
time, 72 minutes. Played March 30-31.— M. W. Matte-
check, Lark Theatre, McMinnville, Ore. Local pat-
ronage.
BEG. BORROW OR STEAL: Frank Morgan, Flor-
ence Rice — A swell comedy; just the type for any
situation. Frank Morgan great, so is Miss Rice.
Running time, 72 minutes. Played March 23-24. — B. A.
McConnell, Emerson Theatre, Hartford, Ark. Small
town patronage,
BEG, BORROW OR STEAL: Frank Morgan, Flor-
ence Rice, John Beal — As good a program picture as
one would want to play, with Morgan stealing all
honors and John Beal showing up as a coming juven-
ile. If producers would copy from such programmers
as this, there would be no reason to double feature.
Running time, 73 minutes. — A. J. Inks, Crystal The-
atre, Ligonier, Ind. Small town patronage.
BILLY THE KID (Reissue): Tohn Mack Brown,
Wallace Beery, Kay Johnson, Karl Dane — Too far
back, this one. How this industry does move. Record-
ing not to be mentioned with the present and it seems
crude with the later pictures. In its time, it was ace
picture, but I don't want any more this far back. They
didn't go for it at all. With the indication that the
next season will, according to producers, see less one-
set pictures and perhaps less sophistication in the
product, I know one property that would remake and
that is Robert Service's poem, "The Shooting of Dan
McGrew." — A. E. Hancock. Columbia Theatre, Colum-
bia City, Ind. General patronage.
BRIDE WORE RED, THE: Toan Crawford, Fran-
ehot Tone, Robert Young— Personally, I thought this a
very fine picture, one of the best that I have seen
with Joan Crawford, except for her "Dancing Lady."
It pleased all who saw it, and I was sorry we did not
use in on a Sunday, but other exhibitor reports gave
me the wrong impression. — Ray Raeburn, Grand Thea-
tre. Lemmon^ S. D. Small town patronage.
BROADWAY MELODY OF 1938: Robert Tavlor,
Eleanor Powell. Sophie Tucker. Buddy Ebsen— Where
are the good old days when the "Broadway Melody"
was the talk of the town before you played it and
months after. There was something lacking in this
picture. Although it was very good, people were very
much disappointed that Sophie Tucker didn't sing
more or Buddy Ebsen dance more. Running time. 109
Minutes. Played March 20-22— R. W. Crickmore, Rain-
how Theatre, Newport, Wash. General patronage.
[Reports continued on page 62, column 2)
A GLORIOUS CAMPAIGN FOR
HELPING THE HELPLESS
collections go for the future support
at the WILL ROGERS MEMORIAL
HOSPITAL, Saranac Lake, N. Y., for
its kindred philanthropies, maintained
for the tubercular of stage and
screen, and for the aid of handicapped
children throughout the country
ON BEHALF OF THE MOTION PICTURE INDUSTRY
WARNER BROS. TAKE PRIDE IN PRESENTING A
TRIBUTE TO WILL ROGERS
AULD LANG SYNE
PAUL MUNI • JAMES CAGNEY
DICK POWELL • BENNY
GOODMAN sWSiytM • RUDY VALLEE
DAY AND DATE RELEASE, WEEK BEGINNING APRIL 29th
WILL ROGERS NATIONAL THEATRE WEEK
ajor L. E. Thompson, Chairman
30NSORED BY THE MOTION PICTURE INDUSTRY FOR THE WILL ROGERS MEMORIAL COMMISSION
TO ALL THEATRES REMITTING AUDIENCE COLLECTIONS • Bookings Accepted at
all Exchanges, Warner Bros., RKO, MGM, PARAMOUNT, 20th Century-Fox, Columbia,
United Artists, Universal, NATIONAL SCREEN SERVICE
62
MOTION PICTURE HERALD
April 23, 1938
TRUE STORIES FROM ALTEC FILES
HARRY A. KARESH,
oumer of the
Park West Theatre,
New York City.
Manager Finds
Way to Play New
Low-Level Prints
new YORK— "Like many other exhibitors, I
have recently faced the problem of playing
the new low-level sound prints and have often
been forced to choose between inferior sound
as reproduced from the old-style recordings, or
attempt to play new prints with the sound so
low that patrons complained they could not
hear," declared Harry Karesh, owner of the
Park West Theatre here.
"I asked my Altec Inspector, W. B. Essex, if
anything could be done about it. He examined
my sound system, and informed me he could
make the needed modifications as a part of my
regular service policy without additional cost.
"I now play the new prints perfectly. I figure
my Altec service, in this instance alone, has
more than paid for itself for months to come."
Let the Altec Service Inspector explain
how he sets up a Performance Standard
for your individual equipment (an exclu-
sive Altec Service agreement feature), and
how that gives you greater protection.
.ALTEC
ALTEC SERVICE CORPORATION
250 West 57th St., New York City.
Gentlemen: I believe in getting facts, if they mean
something to my business. I will give your Altec
Inspector in my locality an interview, without ob-
ligation to me.
NAME
ADDRESS
THEATRE
CITY
". . .THAT YOUR THEATRE MAY NEVER BE DARK.'
(Continued from page 60)
CAPTAINS COURAGEOUS: Freddie Bartholomew,
Spencer Tracy — Although everyone who saw this pic-
ture agreed that it was a very fine picture, our box
office did not prosper especially well. However, the
second day's business was better than the first, so the
picture must have appealed to this particular small
town. Running time, 116 minutes. Played March Il-
ia.—George W. Pettengill, Jr., Cameo Theatre, Mat-
tawamkeag, Me. Rural patronage.
CONQUEST: Greta Garbo, Charles Boyer— A big
picture which went over nicely, both stars, direction,
etc., perfect. Better than average business and many
compliments. Cowboy fans came expecting to see
some shooting; but, alas, only stark drama; they sat
through it, though. MGM claims this picture cost
them $3,800,000, but for the life of me I can't see how
it could have cost a penny over $3,750,000. Running
time, 112 minutes. Played March 31. — Harolde T.
Young, Palace Theatre, Farmerville, La. Small town
and rural patronage.
EVERYBODY SING: Allan Jones, Judy Garland.
Fanny Brice — Metro has done much better by these
stars. Nothing extra at box offce. Judy Garland is
first class, but Jones doesn't seem to click here. Seem-
ed to please. Running time, 90 minutes. Played April
7. — E. W. Savage, Palace Theatre, Booneville, Ark.
Small town and rural patronage.
EVERYBODY SING: Allan Jones, Judy Garland.
Fanny Brice, Billie Burke — Little Judy is clever as a
button; she is black face in one sequence and it's a
honey. Seemed to please. Fanny Brice did her stuff.
Billie Burke in it too, and, as always, she overacts;
reminds me of the way it was done some eighteen
years back. No doubt about it but that Billie is a
throw-back to those days. At that, we had some
walkouts on it. Are they getting tired of musicals, I
wonder ? Myself, I like them, but I think that they
have been overdone with magnitude. Too many elab-
orate settings that added to the cost, but not to the
merit of the picture. — A. E. Hancock. Columbia Thea-
tre, Columbia City, Ind. General patronage.
EVERYBODY SING: Allan Jones, Judy Garland,
Fanny Brice — One grand musical comedy with Fanny
Brice stealing the show. But for some reason this
did a nose dive at the box office and we're still won-
dering why. Patrons commented favorably but there
were not enough patrons turned out to bring business
up to average. Running time, 91 minutes. Played
April 1-2.— M. R. Harrington, Avalon Theatre, Clats-
kanie, Ore. Small town and rural patronage.
FIREFLY, THE: Jeanette MacDonald, Allan Jones
— Through no fault of Jeanette or Allan, who are both
plenty good, our showings of this picture were punctu-
ated by numerous walkouts. However, I could have
stood to have more walkouts if I had taken in enough
to pay film rental. Running time, 138 minutes. Played
March 21-22.— H. Wilson Young, Wahoo Theatre, Du-
bach, la. Small town and rural patronage.
FIRST HUNDRED YEARS, THE: Robert Mont
gomery, Virginia Bruce — This was a good one but it
would take a hundred years to fill the house like the
title of the picture. No draw. Played April 1-2. — B. J.
Aylesworth, Lyric and Connellee Theatres, Eastland,
Texas. General patronage.
LIVE, LOVE AND LEARN: Robert Montgomery,
Rosalind Russell — One of these clever nutty comedies
that seem to be rounding the usual Hollywood cycle.
A limited number of our patrons liked it, but the
rank and file thought it was terrible. The answer
seems to us to be that this type is not suited to rural
theatre goers. Running time. 78 minutes. Played
April 1-2. — George W. Pettengill, Jr., Cameo Theatre,
Mattawamkeag, Me. Rural patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy-
Crawford much better in this than her last couple of
pictures, but without Spencer Tracy doubt that "Man-
nequin" would have pulled business. As it is, this
held up to good business and pleased generally. Run-
ning time, 90 minutes. Played April 3-5. — M. R. Har-
rington, Avalon Theatre, Clatskanie, Ore. Small town
and rural patronage.
MANNEQUIN: Joan Crawford, Spencer Tracy-
Was accepted as a good feature by many patrons.
Heard no kicks and everyone seemed pleased as they
left at the end. Personally, I hate to see Metro waste
Spencer Tracy's talent by casting him with Joan
Crawford. May this be the only time. Running time,
95 minutes. — A. E. Eliasen, Rialto Theatre, Paynes-
ville, Minn. Rural and small town patronage.
NAVY BLUE AND GOLD: Robert Young, James
Stewart, Florence Rice, Billie Burke — This is excellent
entertainment beside yielding no little in way of in-
formation as to life of midshipmen at the Naval
Academy. It was well received and I believe it is one
of Metro's best for this season. Running time, 94
minutes. Played April 8-9. — G. A. Van Fradenburg,
Valley Theatre, Manassa, Col. Farming community
patronage.
OF HUMAN HEARTS: Walter Huston, James
Stewart, Gene Reynolds, Beulah Bondi, Leatrice Joy
Gilbert — Exhibitors, in this picture you have some-
thing. It is down to earth entertainment. A homely
story and the cast, yeah, boy, were they in the pic-
ture for all they had! They were. Hand it to little
Gene Reynolds, he will be heard from. Little Miss
Gilbert is a sweet kind. It will jerk some tears out of
the patrons, and wait until you see John Carradine's
"Lincoln" for a superlative bit of acting. It would be
gilding the lily in Water Huston to add any praise
to him. He is out in front by himself. I gave the
full cast of main characters, for it would only be jus-
tice to them for the work they did. — A. E. Hancock,
Columbia Theatre, Columbia City, Ind. General pat-
ronage.
OF HUMAN HEARTS: Walter Huston, James
Stewart, Beulah Bondi — This was a very fine picture
and the few who saw it said it was the best they had
seen. Crowd was small because of one of the famous
West Texas storms. Running time, 102 minutes. Play-
ed April 7. — B. J. Aylesworth, Lyric and Connellee
Theatres, Eastland, Texas. General patronage.
OF HUMAN HEARTS: Walter Huston, James
Stewart, Beulah Bondi — A nice piece of down-to-earth
drama that my patrons kept plenty far away from. A
feature like this hasn't any draw here. My operators,
the usher and I thought it a very fine and entertain-
ing picture. Running time, 100 minutes. — A. E. Elia-
sen, Rialto Theatre, Paynesville, Minn. Rural and
small town patronage.
PARNELL: Clark Gable, Myrna Loy— I just don't
know what to say about this one. Business was below
average. Gable and Loy did a perfect job for their
parts, but this did not mean a thing to my patrons.
This picture has proven to me that you can't take a
big-town picture and expect a large gross in a small
town. Metro should make these pictures optional as
far as the small exhibitor is concerned. Played March
25-26. — R. W. Crickmore. Rainbow Theatre, Newport,
Wash. General patronage.
ROSALIE: Eleanor Powell, Nelson Eddy— Admitting
that Nelson Eddy has a wonderful voice and that
Eleanor Powell certainly can dance, the general opin-
ion here is that these are the principal assets of these
stars. This production is wonderfully made, but did
not satisfy as many as we anticipated. Business a
little above normal. Running time, 122 minutes. Played
April 3-5.— Horn & Morgan, Inc., Star Theatre, Hay
Springs, Neb. Small town patronage.
SARATOGA: Clark Gable, Jean Harlow— We played
this one rather late, in fact, too late, as was shown by
our box office report. Our patrons seem to be forget-
ting Harlow rather quickly and the fact that this was
her last picture didn't help a bit. Some said it was
good, others were disappointed. Our experience proyed
that Metro was "all wet" in their estimation of what
this picture was worth to us. Running time, 94 min-
utes.—George W. Pettengill. Jr., Cameo Theatre, Mat-
tawamkeag, Me. Rural patronage.
THOROUGHBREDS DON'T CRY: Mickey Rooney,
Judy Garland — This is a picture that will bring patrons
in and please them. Running time. 80 minutes. Played
March 18-19.— G. A. yan Fradenburg, Valley Theatre,
Manassa, Col. Farming community patronage.
THOROUGHBREDS DON'T CRY: Mickey Rooney,
Judy Garland, Ronald Sinclair — Thanks, Metro! A
swell picture, devoured like peaches and cream in this
man's town. This New Zealand kid is as good as
Freddy. Did some extra advertising with excellent
results. Everybody happy, and it knocked my first
tent-show opposition of the year higher than RKO's
quotation on "Snow White." By the way, why don't
some of these smaller producers take lessons from Leo
on how to make Real program pictures for small
towns, quit their cheap bally and deliver the goods.
This didn't cost a million. Running time. 80 minutes.
Played March 24. — Harolde T. Young. Palace Theatre,
Farmerville, La. Small town and rural patronage.
YANK AT OXFORD, A: Robert Taylor, Maureen
O'Sullivan, Griffith Jones, Vivien Leigh — Finally, MGM
has given Taylor a vehicle that is worthy of his
ability. A picture that every one enjoyed, with a sim-
ple theme that is understandable. Griffith Jones and
Vivien Leigh are artists of no mean ability and the
former took the acting honors in one big stride. Run-
ning time, 103 minutes. — A. J. Inks. Crystal Theatre,
Ligonier, ind. Small town patronage.
YANK AT OXFORD, A: Robert Taylor, Maureen
O'Sullivan, Lionel Barrymore — Taylor has never meant
box office in this situation, but, after playing this one
and providing Metro continues him in roles that have
the audence appeal of "A Yank at Oxford," he will
mean box office. A grand picture that did a nice busi-
ness and pleased the patrons just about 100 per cent.
Running time, 102 minutes. Played March 27-29. — M.
R. Harrington, Avalon Theatre, Clatskanie, Ore. Smalt
town and rural patronage.
YANK AT OXFORD, A: Robert Taylor, Maureen
O'Sullivan. Lionel Barrymore — This was a dandy.
Some of the showmen I notice said it not so good,
but it is to my way of thinking the most original pic-
ture that has been put out in years. Taylor was fine
and helped his popularity with the men who after all
are the ones who put up the money at the box office.
A good clean cut picture that anyone should be glad
that they had seen. Let's have more of this kind of
Robert Taylor. Running time. 100 minutes. Played
March 27-28. — B. J. Aylesworth, Lyric and Connellee
Theatres, Eastland, Texas. General patronage.
YOU'RE ONLY YOUNG ONCE: Lewis Stone, Ce-
cilia Parker, Mickey Rooney — Now there's a picture!
Thoroughly enjoyed by everyone and I fully believe
that is 100 per cent if there ever was that universal
an opinion. Just what a small town wants. Running
time, 77 minutes. Played March 30-31.— Horn & Mor-
gan, Inc., Star Theatre, Hay Springs, Neb. Small
town patronage.
YOU'RE ONLY YOUNG ONCE: Lewis Stone, Ce-
cilia Parker, Mickey Rooney — Metro has something in
these Judge Hardy pictures. This one went over
April 23, 1938
MOTION PICTURE HERALD
63
mighty well here with our prevue crowd, though those
who saw it in more leisurely fashion on Sunday after-
noon enjoyed it more. On the adverse side, I would
only suggest that the characterization of the young
sophisticate was somewhat overdrawn. Running time,
77 minutes. Played March 26-27.— H. Wilson Young,
Wahoo Theatre, Dubach, La. Small town and rural
patronage.
Monogram
ATLANTIC FLIGHT: Dick Merrill, Paula Stone—
Cannot praise this very much from a production stand-
point. But Monogram has done well by taking advan-
tage of Dick Merrill's name. This is just a program-
mer, but will certainly help your show. Running time,
59 minutes. — Theodore J. Friedman, Strand Theatre,
Suffern, N. Y. General patronage.
BLAZING BARRIERS: Frank Coghlan, Jr., Edward
Arnold, Jr., Florine McKinney — A good action picture
that pleased our patrons. It moves along rapidly and
proves a good portrayal of life at the C. C. Camps.
Running time. 65 minutes. — Theodore J. Friedman,
Strand Theatre, Suffern, N. Y. General patronage.
BOY OF THE STREETS: Jackie Cooper, Maureen
O'Connor — A very good production from Monogram
with Jackie Cooper doing a splendid job. It is too bad
that this company does not produce a few more pic-
tures of this type. Running time, 74 minutes. — Theo-
dore J. Friedman, Strand Theatre, Suffern, N. Y.
General patronage.
CODE OF THE RANGERS: Tim McCoy— No April
fool joke, this picture. It's a whiz of a western, care-
fully produced, expertly acted by the old trooper, Tim
McCoy. Monogram seems to possess the knack of
knowing how to turn out good ones. Running time,
60 minutes. Played April 1. — Harry M. Palmer, Tem-
ple Court Theatre, Washington, Ind. General patron-
age.
COUNTY FAIR: John Arledge, Fuzzy Knight, Mary
Lou Lender — Just a fair picture and very slow mov-
ing at times. Running time, 65 minutes. — Theodore J.
Friedman, Strand Theatre, Suffern, N. Y. General
patronage.
PARADISE ISLE: Warren Hull, Movita— A fair
South Sea Island story with a good cast. It cannot
stand alone but as a supporting feature will help the
program. — Theodore J. Friedman, Strand Theatre, Suf-
fern, N. Y. General patronage.
PORT OF MISSING GIRLS, THE: Judith Allen,
Milburn Stone, Harry Carey — Be careful how you
handle this one if you want it to click at the turnstile.
There's dynamite in this title if you go after it. Even
a Chicago blizzard which swept our way didn't keep
'em from coming out. No super-super picture, but a
darned good box office film if correctly sold. Running
time, 64 minutes. Played April 6. — Harry M. Palmer.
Temple Court Theatre, Washington, Ind. General
patronage.
TELEPHONE OPERATOR: Judith Allen, Grant
Withers — For general run a very pleasant picture.
Running time, 61 minutes. Played March 3. — Robert
S. Farrell, Jr., New Rivoli Theatre, Portland, Ore.
General patronage.
Paramount
BARRIER, THE: Leo Carrillo, Jean Parker— Al-
though a bit slow moving for those craving real he-
man action, this picture received very favorable com-
ment from several members of our audience. Story,
direction and technical detail all of a class which
places this picture far above the usual western "quick-
ies." Running time, 93 minutes. Played February 14.
—George W. Pettengill, Jr., Cameo Theatre, Matta-
wamkeag, Me. Rural patronage.
BARRIER, THE: Leo Carrillo, Jean Parker— Pleased
the Friday and Saturday crowds. Scenery beautiful.
Played March 25-26.— A. B. Jefferis, Piedmont Thea-
tre, Piedmont, Mo. Rural and small town patronage.
BIG BROADCAST OF 193S, THE: W C. Fields,
Martha Raye, Dorothy Lamour, Shirley Ross — Worst
picture of 1937. — L. D. Jones, Star Theatre, Malad
City, Idaho. General patronage.
BIG BROADCAST OF 1938, THE: W C. Fields,
Martha Raye — This had nothing to it but seemed to
draw well. Fields is always good but his pictures have
nothing to them. If it hadn't been for a bad rainstorm
coming up on Saturday we would have had a very
nice gross on it. Running time, 90 minutes. Played
March 25-26. — B. J. Aylesworth, Lyric and Connellee
Theatres, Eastland, Texas. General patronage.
BLUEBEARD'S EIGHTH WIFE: Claudette Colbert,
Gary Cooper — This was. enjoyed by all but myself. I
can't stand to see a he-man of the pictures wrecked
by a long tail coat and a shave. Makes him look out
of place. Paramount, don't do that again. Running
time, 83 minutes. Played April 3-4. — B. J. Aylesworth,
Lyric and Connellee Theatre, Eastland, Texas. General
patronage.
BUCCANEER, THE: Fredric March, Franciska
Gaal — Failed miserably at the box office. Majority did
not care for it. Too many mob scenes, too much
shouting and story not cared for. Lost plenty on this
Paramount special. Paramount must pick their spe-
FOUR RETURN
TO REPORTING
Returning to the reportial forces.
of "What the Picture Did for Me"
after more than a year of absence are
the following showmen:
Theodore J. Friedman, Strand Theatre,
Suffern, N. Y.
Erma and Ray Raeburn, Grand Thea-
tre, Lemmon, S. D.
E. W. Savage, Palace Theatre, Boone-
ville, Ark.
Harolde T. Young, Palace Theatre,
Farmersville, La.
Read the reports of these exhibitors
in the department this week.
cials by shaking the dice. Running time, 127 minutes.
Played April 3-5.— M. W. Mattecheck, T.arV Theatre,
McMinnville, Ore. Local patronage.
BUCCANEER, THE: Fredric March, Franciska
Gaal — Truly a great picture that was a terrific flop
at B. O. The smallest Monday and Tuesday in weeks.
Running time, 125 minutes. Played April 3-5. — K. A.
Spears, Roxy Theatre, Winlock, Wash. Small town
patronage.
BULLDOG DRUMMOND'S REVENGE: John Bar
rymore, Louise Campbell — Our patrons do not care for
these "Bulldog Drummond" pictures, and they don't
make any bones about saying so. Running time, 64
minutes. Played March 14. — George W. Pettengill, Jr.,
Cameo Theatre, Mattawamkeag, Me. Rural patronage.
CASSIDY OF BAR 2«: William Boyd, Frank Darien
—Old reliable back again to make the turnstiles click.
We can always count on a Hopalong for satisfied pa-
trons and this one is no exception. Paramount should
be highly praised for this series of pictures. Could not
be better. Running time, 60 minutes. — A. J. Inks,
Crystal Theatre, Ligonier, Ind. Small town patronage.
EBB TIDE: Frances Farmer, Oscar Homolka — Not
being a special, we did not expect too much and were
not disappointed. Color added to the picture. Would
say that it was very ordinary. Running time, 93 min-
utes. Played _ April 6-7. — M. W. Mattecheck, Lark
Theatre, McMinnville, Ore. Local patronage.
EVERY DAY'S A HOLIDAY: Mae West, Edmund
Lowe — Lost money. Glad I was out of town when
played, but my being away didn't keep my patronage
from telling me it was punk, and a few seen it. Run-
ning time, 85 minutes. Played March 29-30. — Ouida
Stephano, Grove Theatre, Groveton, Tex. Small town
patronage.
NIGHT CLUB SCANDAL: John Barrymore, Lynne
Overman — Pleased everyone who saw it. Funny and
clever. Played March 30-31. — A. B. Jefferis, Piedmont
Theatre, Piedmont, Mo. Rural and small town pat-
ronage.
SHE ASKED FOR IT: William Gargan, Orien Hey-
ward — Some clever spots. Average double bill picture.
Running time, 68 minutes. Played April 2-5. — W. C.
Lewellen, Federal Theatre, Denver, Col. Neighbor-
hood patronage.
TEXAS TRAIL: William Boyd, George Hayes— Just
another western with no more drawing power than
the majority of them. Still lacking what most westerns
lack, outstanding story, and having what most of
them have, outlandish action. Played April 1-2. — Horn
& Morgan, Inc., Star Theatre, Hay Springs, Neb.
Small town patronage.
TEXAS TRAIL: William Boyd, George Hayes— A
better than average Western. Cassidy series has pull-
ed up many a weak program for us. Running time.
63 minutes. Played March 26-29.— W. C. Lewellen,
Federal Theatre, Denver, Col. Neighborhood patron-
age.
WELLS FARGO': Bob Burns, Joel McCrea, Frances
Dee — Superb entertainment. One of the biggest grosses
of past six months. Audience raves thick. Bob Burns
is strongest member of cast to sell. McCrea and Dee
excellent. Holds interest from start to finish. Running
time. 115 minutes. Played April 2-5. — W. C. Lewellen,
Federal Tlreatre, Denver, Col. Neighborhood patronage.
WELLS FARGO: Joel McCrea, Frances Dee, Bob
Burns — There is no doubt that this is a great picture;
in fact, by far Paramount's best one so far this year.
However, it seemed to us, and some of our patrons
agreed, that the producer tried to cover a little too
much history, and, in so doing, kept the picture jump-
ing from one thing to the next a bit too fast. Running
time, 6 reels. Played March 25-26.— George W. Petten-
gill, Jr., Cameo Theatre, Mattawamkeag, Me. Rural
patronage.
perhaps they are too much alike and that probably is
the reason we do not have them do the outstanding
business which the first three or four did. Running
time. 62 minutes. Played April 1-2.— G. A. Van Frad-
enburg, Valley Theatre, Manassa, Col. Farming com-
munity patronage.
LADY BEHAVE!: Sally Eilers, Neil Hamilton,
Marcia Mae Jones, George Ernest — Good comedy.
Should please the most sophisticated audience. The
two kids in this picture just about steal the show
Republic has put out some good shows but some of
their scenes are too dark. I wonder why. Running
time, 67 minutes. Played March 23-24.— R. W. Crick-
more, Rainbow Theatre, Newport, Wash. General pat-
ronage.
MAMA RUNS WILD: Mary Boland, Ernest Truex
—Good clean comedy. Mary Boland good as usual.
Should give Truex more of a break. He always
pleases. Running time, 63 minutes. — Robert S. Far-
rell, Jr., New Rivoli Theatre, Portland, Ore. General
patronage.
OLD BARN DANCE, THE: Gene Autry, Smiley
Burnette — This one broke all records for Saturday
matinee attendance. Autry never fails to bring 'em
in. Smiley Burnette deserves credit for much of Gene's
popularity. One of the pair's best. Running time, 60
minutes. Played April 8-9. — E. W. Savage, Palace
Theatre, Boonesville, Ark. Small town and rural pat-
ronage.
PRISON NURSE: Henry Wilcoxon, Marian Marsh
— A much better than average program picture. No
complaints. Business slightly better than usual. Run-
ning time, 67 minutes. Played April 6. — K. A. Spears,
Roxy Theatre, Winlock, Wash. Small town patronage.
PRISON NURSE: Henry Wilcoxon, Marian Marsh
— Nice picture, good story, swell acting. All in all, an
extra good picture with plenty of interest to hold their
attention. Running time, 67 minutes. Played March
16-17. — B. A. McConnell, Emerson Theatre, Hartford,
Ark. Small town patronage.
SHIEK STEPS OUT, THE: Ramon Novarro, Lola
Lane — Patrons on the whole seemed to like this one.
Used as a preview, it clicked very well. Running
time, 66 minutes. Played March 18-19. — M. R. Har-
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GIT ALONG LITTLE DOGIES: Gene Autry, Smi-
ley Burnette — These Autrys stand up pretty well, but
Theatre
Town State .
64
MOTION PICTURE HERALD
April 23, 1938
(.Continued from preceding page)
rington, Avalon Theatre, Clatskanie, Ore. Small town
and rural patronage.
SPRINGTIME IN THE ROCKIES: Gene Autry,
Smiley Burnette — Just about the best Autry I've ever
played. We ran this one weekend to better than aver-
age Western business. This fellow Burnette just
about steals the show. We're going to have to begin
advertising him along with Autry as he has a wonder-
ful following. Running time. 60 minutes. Played March
18-19. — B. A. McDonnell, Emerson Theatre, Hartford,
Ark. Small town patronage.
RKO Radio
BRINGING UP BABY: Katharine Hepburn, Cary
Grant, Charlie Ruggles — You did it, Katy. Whether
it was your own idea, this type of a role, or someone
else's idea, suffice to say you put over a better show
than did Carole Lombard in "Nothing Sacred." Forget
your Mary of Scots stuff and send us some more of
this type; everyone thoroughly enjoyed it. You're on
the road back, Katy, more power to you. Running
time, 102 minutes. Played April 3. — Harry M. Palmer.
Temple Court Theatre, Washington, Ind. General pat-
ronage.
DAMSEL IN DISTRESS, A: Fred Astaire, Burns
and Allen — I agree that Fred and Ginger should be
teamed together again, but this is a darned good pic-
ture regardless. It drew well with no extra 'advertis-
ing, and there were compliments galore, including
many from colored balcony patrons. Incidentally, the
exhibitor who said that Burns and Allen are scarce
in here must have had an expurgated print. They
were not only frequent, but they were good. Running
time. 101 minutes. Played March 31-April 1. — H. Wil-
son Young, Wahoo Theatre, Dubach, La. Small town
and rural patronage.
DOUBLE DANGER: Preston Foster, Whitney
Bourne — Just another picture. Played it on a double
bill but still could not get by. This sort of thing is
the exhibitor's reason for running double bills. When
the producers make fewer pictures and really put
something into those they do make, then the exhibitor
will not have to cry "Wolf." Just no good. Running
time. 60 minutes. — A. J. Inks, Crystal Theatre, Ligo-
nier, Ind. Small town patronage.
FIT FOR A KING; Toe E. Brown, Helen Mack-
Joey is good in this. He's losing out a little here,
however, and needs selling. Clever comic situations.
Below average business. Running time, 73 minutes.
Played March 19-22.— W. C. Lewellen, Federal Thea-
tre, Denver, Col. Neighborhood patronage.
HIGH FLYERS: Wheeler and Woolsey— This is an-
other comedy with the usual liberal sprinkling of ho-
kum, and these go quite well with us if not spaced too
closely. However, any of these teams seem to definite-
ly weaken in box-office drawing power after half a
dozen appearances, even though the comedian's work
continues to be quite as good. Running time. 70 min-
utes. Played March 24-25.— G. A. Van Fradenburg,
Valley Theatre, Manassa, Col. Farming community
patronage.
HIGH FLYERS: Wheeler and Woolsey— Fair. Aver-
age business. As funny as any Wheeler and Woolsey
picture. Running time. 67 minutes. Played March 23-
25. — W. C. Lewellen. Federal Theatre, Denver, Col.
Neighborhood patronage.
HOLLYWOOD COWBOY: George O'Brien, Cecilia
Parker — It is our opinion that this picture would get
by nicely on the bottom half of a double bill on bargain
night. George O'Brien is washed up so far as our
patrons are concerned. At least, that's what they tell
me. Running time, 64 minutes. Played February 21. —
George W. Pettengill. Jr., Cameo Theatre, Mattawam-
keag, Me. Rural patronage.
ON AGAIN— OFF AGAIN: Wheeler and Woolsey—
Just too, too silly. Running time, 68 minutes. Played
February 28. — George W. Pettengill, Jr., Cameo Thea-
tre, Mattawamkeag, Me. Rural patronage.
QUICK MONEY: Fred Stone, Dorothy Moore— Just
another program picture to occupy the tag end of a
double feature bill. Running time, 59 minutes. Played
March 30-31— M. R. Harrington, Avalon Theatre, Clat-
skanie, Ore. Small town and rural patronage.
RADIO CITY REVELS: Jack Oakie, Bob Burns—
For a change RKO put put a good one. Play this on
week days and watch your gross go up. Running
time, 90 minutes. Played April 5-6. — B. J. Aylesworth,
Lyric and Connellee Theatres, Eastland, Texas. Gen-
eral patronage.
SNOW WHITE AND THE SEVEN DWARFS:
Walt Disney — This was a disappointment to me. Did
above average business but no one raved about it like
they did in the cities. Four days was too long for my
town. Could have done as much in three. Running
time, 85 minutes. Played April 8-11. — B. J. Aylesworth,
Lyric and Connellee Theatres, Eastland, Texas. Gen-
eral patronage.
Twentieth Century-Fox
ALI BABA GOES TO TOWN: Eddie Cantor, June-
Lang, Tony Martin — On the whole, this was received
unenthusiastically by our prevue crowd, though there
were some who said they particularly enjoyed it.
Here proof that gorgeous photography cannot cover
up countless defects such as pointless jokes. There are
numerous would-be New Deal critics in connection
with this picture, but if the New Deal ever needs a
few extra mascots, I can suggest where some may be
found. Running time, 81 minutes. Played April 2-3. —
H. Wilson Young, Wahoo Theatre, Dubach, La. Small
town and rural patronage.
ALI BABA GOES TO TOWN: Eddie Cantor, Tony
Martin, June Lang — Lacked something. Pleased just
fairly well and did not draw any extra business. Run-
ning time, 81 minutes. Played March 27-28.— Horn &
Morgan, Inc., Star Theatre, Hay Springs, Neb. Small
town patronage.
ALI BABA GOES TO TOWN: Eddie Cantor, June
Lang — It just flopped. I did not see it as I was out of
town, but it surely failed to draw. Why ? I don't
know. Played March 20-22.— A. B. Jefferis, Piedmont
Theatre, Piedmont, Mo. Rural and small town pat-
ronage.
BARONESS AND THE BUTLER, THE: William
Powell, Annabella — Just fair; one of the Budapest
things with his excellency and so forth. Annabella
was a little hard to understand in this one and I lay
it to the recording, as in her previous pictures her
voice was clear, except that she has a decided accent.
— A. E. Hancock, Columbia Theatre, Columbia City,
Ind. General patronage.
BARONESS AND THE BUTLER, THE: William
Powell, Annabella — This one flopped at the box office
in a big way. When they take Loy away from Powell
it is like taking a bone from a dog. Also not any too
good a picture either. Loy went down when she tried
to make one without Powell also. Better keep this
team together if they want to eat. Running time, 81
minutes. Played March 20-21. — B. J. Aylesworth, Ly-
ric and Connellee Theatres, Eastland, Texas. General
patronage.
BORROWING TROUBLE: Jed Prouty, Shirley
Deane, Spring Byington — This is the best of the Jones
Family pictures so far played; was really amusing
without being far fetched. It did not draw as well as
it deserved, but everyone was pleased. — Erma L. Rae-
burn, Grand Theatre, Lemmon, S. D. Small town
patronage.
CALIFORIAN, THE: Ricardo Cortez, Marjorie
Weaver — This one seemed to be a little above the usual
run of "horse operas." There is a little singing to
sweeten it up, and the story is slightly different. Our
audience liked it. Now that Fox has started giving
their western Florida premiere showings, I suppose
they will put them in the top allocation next year.
Running time, 58 minutes. Played March 7. — George
W. Pettengill, Jr.. Cameo Theatre, Mattawamkeag,
Me. Rural patronage.
CHARLIE CHAN AT MONTE CARLO: Warner
Oland, Keye Luke — Unfortunately, Charlie Chan does
not draw here, even on bargain nights. Played March
.23-24.— A. B. Jefferis, Piedmont Theatre, Piedmont,
Mo. Rural and small town patronage.
CITY GIRL: Ricardo Cortez, Phyllis Brooks— One of
the best done, most absorbing programmers I have
ever run; gave complete satisfaction, but no draw. If
I were to run this picture again, I would advertise it
as "The Wrong Road," make special paper, circulate
heralds, ballytoo the tar out of this countryside, play
ro "adults only," fill up my house, pay off the mort-
gage, etc. It's a cinch; if you can get them in they
will eat it up! And a wonderful moral. Running time,
60 minutes. Played April 5. — Harolde T. Young, Pal-
ace Theatre, Farmerville, La. Small town and rural
patronage.
DANGER— LOVE AT WORK: Jack Haley, Ann
Sothern — A very nice comedy, almost slapstick, that
was well received. Business fair. Played April 1-2. —
A. B. Jefferis, Piedmont Theatre, Piedmont, Mo. Ru-
ral and small town patronage.
DANGEROUSLY YOURS: Cesar Romero, Phyllis
Brooks — Here is a very fine little picture that held at-
tention all the way through and pleased 100 per cent.
A mystery with plenty of comedy, but nothing over-
drawn or slapstick. Played March 30. — Erma L. Rae-
burn, Grand Theatre, Lemmon, S. D. Small town pat-
ronage.
HAWAIIAN BUCKAROO: Smith Ballew, Evalyn
Knapp — A pretty poor western. Just barely got by.
Running time, 60 minutes. Played April 1-2. — K. A.
Spears, Roxy Theatre, Winlock, Wash. Small town
patronage.
HOLY TERROR, THE: Jane Withers— Leave it to
little (getting rather fat) Jane Withers to please the
small town audiences and help keep our cashier busy.
Our patrons look forward to these Withers pictures,
and then turn out in goodly numbers to support their
star. Running time, 67 minutes. Played March 18-19. —
George W. Pettengill. Cameo Theatre, Mattawamkeag.
Me. Rural patronage.
HOT WATER: Jed Prouty, Shirley Deane, Spring
Byington— Our first Jones Family picture. Played our
Family Night and it was just the thing. No draw,
but the reaction on this will justify my giving "Bor-
rowing Trouble" a little extra boost. Running time.
58 minutes. Played March 24-25.— H. Wilson Young,
Wahoo Theatre, Dubach, La. Small town and rural
patronage.
JUDGE PRIEST (Reissue): Will Rogers. Anita
Louise — Repeat engagement and it fell flat. Evidently
our customers don't want to see Rogers after his death.
Played April 3-5.— A. B. Jefferis, Piedmont Theatre,
Piedmont, Mo. Rural and small town patronage.
LOVE AND HISSES: Walter Winchell. Ben Bernie,
Simone Simon — A weak sister and failed to satisfy.
Missed fire. Lost money on it. Story failed to click.
Running time, 84 minutes. Played March 27-29. — M.
W. Mattecheck, Lark Theatre, McMinnville, Ore.
Local patronage.
LOVE AND HISSES: Walter Winchell, Ben Bernie.
Simone Simon — I had wondered why Simone Simon
had such a build-up for her work, but that's easy
after hearing her sing in "Love and Hisses." She has
a wonderfully smooth voice and quality galore. People
in my audience that appreciate good singing raved
about her ability to sing. Winchell -Bernie feud was
great. Played March 15-16.— B. A. Mc Connell, Emer-
son Theatre, Hartford, Ark. Small town and coal
mining patronage.
LOVE AND HISSES: Walter Winchell, Ben Bernie,
Simone Simon — Simone really comes into her own in
this picture; she is good and has rather a nice sing-
ing voice, not much power, but sweet. It is not as
good as "Wake Up and Live," but an okay program
picture that will please the audiences. — A. E. Hancock,
Columbia Theatre, Columbia City, Ind. General pat-
ronage.
LOVE ON A BUDGET: Jed Prouty, Shirley Deane,
Spring Byington — Jones Family picture. These pictures
are as clean as a hound's tooth. A family picture. But
I do think that if Fox releases three or four a year
with them it will surfeit the public; they are good to
run about twice. The pictures are a typed produc-
tion with a similarity of stories, the precocious young-
er child and the young romance, that is what I mean,
not much change to them. — A. E. Hancock, Columbia
Theatre, Columbia City, Ind. General patronage.
REBECCA OF SUNNYBROOK FARM: Shirley
Temple — Due to a lost print, we only showed this pic-
ture one day and that day happened to be a stormy
one, with, one of the last of the season's snowstorms to
contend with. Nevertheless, this picture got out as
large an audience as could be expected and we made
a little money. Picture okay and heard several re-
marks that they thought Shirley got better in every
picture. Played April 9. — L. G. Tewksbury, Opera
House, Stonington, Me. Small town patronage.
SALLY, IRENE AND MARY: Alice Faye, Fred
Allen, Tony Martin — This one a good musical. Played
it on week days and really brought my weekly gross
up by doing so. Running time, 85 minutes. Played
March 22-23.— B. J. Aylesworth, Lyric and Connellee
Theatres, Eastland, Texas. General patronage.
WEE WILLIE WINKIE: Shirley Temple, Victor
McLaglen, June Lang — We join those other exhibitors
who report the Temple pictures as doing about half
as much business as they did a year ago. Rental for
this product will have to be reduced proportionately to'
induce use to buy again this next year. Running
time. 99 minutes. Played March 4-5. — George W. Pet-
tengill, Jr., Cameo Theatre, Mattawamkeag, Me. Rural'
patronage.
United Artists
ADVENTURES OF TOM SAWYER, THE: Tommy
Kelly, Ann Gillis, May Robson — Remarkable, this im-
mortal classic in beautiful colors. What a peachy
broke house records since theatre opening. Played in
rain and cold. Saw faces never before in my theatre.
Thanks, Selznick, again for your greatest hit. Well
done and acted. Running time, 85 minutes. Played
April 7-8. — Ouida Stephano, Grove Theatre, Groveton,
Tex. Small town patronage.
ADVENTURES OF TOM SAWYER, THE: Tommy
Kelly, Ann Gillis, May Robson — This is a naturaL
Broke all box office records for Friday-Saturday.
Packed by house from the time I opened Saturday
until one hour before closing. U. A. made up for some
bad draws that they gave me before this one. Running
time, 91 minutes. Played March 18-19.— B. J. Ayles-
worth, Lyric and Connellee Theatres, Eastland, Texas.
General patronage.
DEAD END: Sylvia Sidney, Joel McCrea, Humph-
rey Bogart, Allen Jenkins — Pretty grim stuff. These-
kids are holy terrors. The picture has bang up good'
acting; good story of its type, but not extra business,
and some of the parents said it was no picture for kids.
Maybe they would learn too much, for these four were
just about as ornery a lot in their roles we have ever-
seen. Really a little hard to believe. — A. E. Hancock,.
Columbia Theatre, Columbia City, Ind. General pat-
ronage.
DEAD END: Sylvia Sidney. Joel McCrea — Opinion
was evenly divided on this type of picture. In a small
town these New York stage successes do not mean a
thing. Taken from a standpoint of performance, Sid-
ney, McCrea and Bogart did a swell job. Folks said
the ending of the picture left you in the air. Runnings
time, 93 minutes. Played March 27-28. — R. W. Crick-
more. Rainbow Theatre, Newport, Wash. General pat-
ronage.
GAIETY GIRLS, THE: Jack Hulbert, Patricia Ellis-
— Was afraid of this London production, but pleased to
say it was thoroughly enjoyed by a medium-sized au-
dience. Patricia Ellis seemed to be liked better in this
than any U. S. production that we have ever had her
in. Played April 6-7. — L. G. Tewksbury, Opera House,
Stonington, Me. Small town patronage.
HURRICANE, THE: Jon Hall, Dorothy Lamour—
Words can't express the pleasure it was to play this-
feature. It drew fairly well and pleased everyone. T
believe "The Hurricane" caused more talk and discus-
April 23, 1938
MOTION PICTURE HERALD
65
sion concerning the wonders of Hollywood in this com-
munity than any picture to date. The storm scene sure
wowed 'em and how they talked about it. Running
time, 102 minutes. — A. E. Eliasen, Rialto Theatre,
Paynesville, Minn. Rural and small town patronage.
I MET MY LOVE AGAIN: Joan Bennett, Henry
Fonda — A fairly good picture if you can get them in.
I would recommend a midweek date. Running time, 79
minutes. Played April 1-2. — K. A. Spears, Roxy The-
atre, Winlock, Wash. Small town patronage.
I MET MY LOVE AGAIN: Joan Bennett, Henry
Fonda — A swell show for your best playing time. Very
different type picture made in a long time. Had many
favorable comments on this one. Business better.
Running time, 75 minutes. Played April 5-6. — Ouida
Stephano, Grove Theatre, Groveton, Tex. Small town
patronage.
I MET MY LOVE AGAIN: Joan Bennett. Henry
Fonda — Very well executed picture. Joan and Henry
have styles all their own and when you get them both
in one picture, I don't see how you could ask for any-
thing better. Played April 4-5. — L. G. Tewksbury,
Opera House, Stonington, Me. Small town patronage.
MAN WHO COULD WORK MIRACLES, THE:
Roland Young — The biggest miracle was that anyone
came at all. The worst and most foolish picture we
ever played. No business. Did us a lot of harm.
Don't play it. — Harland Rankin, Plaza Theatre, Til-
bury, Ontario, Canada. General patronage.
MURDER ON DIAMOND ROW: Edmund Lowe,
Ann Todd — Mystery intrigue plus good work from Ed-
mund Lowe makes this an exceptional picture. Run-
ning time. 77 minutes. Played March 31. — Robert S.
Farrell, Jr., New Rivoli Theatre, Portland, Ore. Gen-
eral patronage.
NOTHING SACRED: Carole Lombard, Fredric
March — If your patronage liked "True Confession,"
they will enjoy this one. My opinion, it's nuttiest.
Business very poor, color beautiful, but they just don't
go for that kind of picture here. Running time, 75
minutes. Played April 3-4. — Ouida Stephano, Grove
Theatre, Groveton, Tex. Small town patronage.
STAND-IN: Leslie Howard, Joan Blondell— This pic-
ture was a complete flop here. Leslie Howard may
as well hang up his hat for our situation. Didn't make
rental.— Harland Rankin, Plaza Theatre, Tilbury, On-
tario, Canada. General patronage.
STAR IS BORN, A: Janet Gaynor, Fredric March
— Good in any spot. Will please all classes of people.
Janet Gaynor is tops in this one and Fredric March
exceptionally good. Supporting cast extra good. The
plot is well carried out in detail. Color and sound
good. Play it. Advertise the title as well as the stars.
Running time, 112 minutes. Played April 3-5. — Ruff
Bros., Mainstreet Theatre, Logan, Kan. General pat-
ronage.
Universal
MERRY-GO-ROUND OF 1938: Bert Lahr, Alice
Brady — We have finally found the picture that did less
Sunday business than "Camille" and this is it. Lowest
Sunday gross in four years and swell weather. Played
March 27-29.— A. B. Jefferis, Piedmont Theatre, Pied-
mont, Mo. Rural and small town patronage.
ONE HUNDRED MEN AND A GIRL: Deanna
Durbin, Adolphe Menjou, Alice Brady, Mischa Auer —
Eagerly awaited, this feature proved to be every bit as
good as we expected, and then some. Deanna cer-
tainly has captured our hearts. It takes a picture like
this to bring before the public the fact that "swing"
music cannot hold a candle to the soul-stirring music
of a real symphonic orchestra. In this feature, Sto-
kowski leads his group of real musicians through such
tid-bits as "Hungarian Rhapsody," "Traviata," etc.
Deanna sings a popular number and follows with
"Hallelujah" and "Traviata." In between there is a
real plot enacted by Deanna, Adolphe Menjou, Mischa
Auer and others. It's one of the best pictures of the
year and so different from the usual run of features
that it stands out all by itself. Thanks, Universal,
for a real "treat." Running time, 85 minutes. Played
April 16. — J. A. Reynolds, Director of Recreation, New
Jersey State Prison, Trenton, N. J. Prison patronage.
Warner Brothers
DICK FORAN WESTERNS: Dick Foran— I cannot
understand why Warner Brothers discontinued making
this series of Westerns. Foran's singing is very good
and the production of the pictures outstanding. Foran
was just becoming popular and it is too bad that
Warner Brothers decided to stop making westerns. —
Theodore J. Friedman, Strand Theatre, Suffern, N. Y.
General patronage.
TOVARICH: Claudette Colbert, Charles Boy er— The
much heralded stage play comes to the screen, but it
should have been produced in English instead of the
pigeon Russian that Boyer uses. If your audience
gets half of it they will be fortunate. They may have
gone nuts oyer it in Paris, London and New York,
but the audience displayed no such enthusiasm here.
It laid an egg, as we expected it to do. It, as with
a lot more of Vitagraph's pictures, is all dialogue. I
cite "First Lady," "That Certain Woman." "To-
varich" has its moments, but there was too much of
Boyer's talk that the audience had to strain for, and
then some of them said they did not get it. — A. E.
Hancock, Columbia Theatre, Columbia City, Ind. Gen-
eral patronage.
WINE, WOMEN AND HORSES: Barton MacLane,
Ann Sheridan — I don't know whether this print was
worn out and they had tried to save it by patching it
up but the plot was sure disconnected. Otherwise, a
nice little picture. Running time, 64 minutes. Played
March 23-24.— R. W. Crickmore, Rainbow Theatre,
Newport, Wash. General patronage.
Shorts
Columbia
CASH AND CARRY: Three Stooges— This one is
a knockout. Running time, 19 minutes. — R. W. Crick-
more, Rainbow Theatre, Newport, Wash. General
patronage.
MERRY CAFE: Krazy Kat Cartoons— A dandy
Krazy Kat cartoon. — Harland Rankin, Plaza Theatre,
Tilbury, Ontario, Canada. General patronage.
PLANE DEVILS: New World of Sport Series— A
real thriller. Don't fail to play it. Everybody liked
it. — Harland Rankin, Plaza Theatre, Tilbury, Onta-
rio, Canada. General patronage.
SCRAMBLED LEGS: New World. of Sport Series—
A sport short that's a real "knock-out." Book this
and treat yourself and your patrons to some real fun.
They call it wrestling, but I call it the best short
comedy of the year. It's excellent. Running time, 10
minutes. — J. A. Reynolds, Director of Recreation,
New Jersey State Prison, Trenton, N. J. Prison pat-
ronage.
SCREEN SNAPSHOTS, NO. 2: These subjects are
always popular here. Running time, seven minutes. —
Robert S. Farrell, Jr., New Rivoli Theatre, Portland,
Ore. General patronage.
SCREEN SNAPSHOTS, NO'. 3: Very good. Always
well received. People enjoy seeing their favorite stars.
— Harland Rankin, Plaza Theatre, Tilbury, Ontario,
Canada. General patronage.
SET 'EM UP: Special Sport Thrills— Extremely well
done and attracted lots of interest. Running time, nine
minutes. — Robert S. Farrell, Jr., New Rivoli Theatre,
Portland, Ore. General patronage.
SPORT'S GREATEST THRILLS: Special Sport
Thrills — Columbia certainly has what it takes when
it comes to making sport reels. This one is great,
thrills that will lift you out of your seat, with bron-
cho busting, polo playing, motorcycle races, auto
racing and what not. It's a natural for any theatre.
Running time, 10 minutes. — J. A. Reynolds, Director
of Recreation, New Jersey State Prison, Trenton,
N. J. Prison patronage.
STUCK IN THE STICKS: Andy Clyde— A dandy
little comedy in the slapstick style. Guaranteed to
chase the blues away. It had the men in stitches.
Book it. Running time, 20 minutes. — J. A. Reynolds,
Director of Recreation, New Jersey State Prison,
Trenton, N. J. Prison patronage.
Educational
BILLY GOAT'S WHISKERS, THE: Terry-Toons
— A cartoon for kids only. — Erma L. Raeburn, Grand
Theatre, Lemmon, S. D. Small town patronage.
BILLY GOAT'S WHISKERS, THE: Terry -Toons
— Finally, a fair cartoon from Education. Running
time, seven minutes. — A. B. Jefferis, Piedmont The-
atre, Piedmont, Mo. Rural and small town patronage.
BUGS BEETLE AND HIS ORCHESTRA: Terry -
Toons — We would rate this cartoon from Educational
as being fair. It is done in the new tint and tone
process, and while not real color, we think it is an
improvement over the old black and white cartoons.
At least, the dirt and scratches don't show up as bad.
Running time, seven minutes. — George W. Pettengill,
Jr., Cameo Theatre, Mattawamkeag, Me. Rural pat-
ronage.
CALLING ALL CROONERS: Song and Comedy
Hits — Good one-reel musical comedy. — A. B. Jefferis,
Piedmont Theatre, Piedmont, Mo. Rural and small
town patronage.
LOVE GOES WEST: Louise Massey and the West-
erners— A splendid song and comedy hit. — A. B. Jef-
feris, Piedmont Theatre, Piedmont, Mo. Rural and
small town patronage.
MEET THE BRIDE: Two-Reel Comedies— Pretty
fair two-reel, with a thrill or two, some laughs, and
some dancing that was not bad. — Erma L. Raeburn,
Grand Theatre, Lemmon, S. D. Small town patronage.
MISS LONELY HEARTS: Song and Comedy Hits
— Two or three nice dance numbers, one silly song,
and some fair music. Much better than some Educa-
tional shorts which we have run. Running time, nine
minutes. — George W. Pettengill, Jr., Cameo Theatre,
Mattawamkeag, Me. Rural patronage.
RHYTHM SAVES THE DAY: Cabin Kids— Aver-
age one-reeler. Cabin Kids good. — A. B. Jefferis,
Piedmont Theatre, Piedmont, Mo. Rural and small
town patronage.
SAW MILL MYSTERY, THE: Terry -Toons— After
seeing this cartoon on the first show, we put it back
in the can and did not show it again. "Terribul." —
A. B. Jefferis, Piedmont Theatre. Piedmont, Mo.
Rural and small town patronage.
TIMID GHOST, THE: Two Reel Comedies— Judg-
ing from the laughs this brought out of a very small
congregation, I should say it's the best two-reeler
yet from Educational. Running time, 16 minutes. —
Harolde T. Young, Palace Theatre, Farmersville, La.
Small town and rural patronage.
VILLAIN STILL PURSUED HER, THE: Terry-
Toons— Rather less than average.— Erma L. Raeburn,
Grand Theatre, Lemmon, S. D. Small town patronage.
MGM
BLUE MONDAY: Captain and the Kids— Done in
sepia, this proved to be a fair cartoon. Think color
would have added much to the enjoyment. Running
time, nine minutes. — M. R. Harrington, Avalon The-
atre, Clatskanie, Ore. Small town and rural pat-
ronage.
FLORAL JAPAN: FitzPa trick Travel Talks— Very
good. Running time, nine minutes. — R. W. Crick -
more, Rainbow Theatre, Newport, Wash. General
patronage.
GLIMPSES OF AUSTRIA: FitzPatrick Travel
Talks — When this comes, wipe off all lenses and tune
up all equipment and even then chances are that you
will not do this subject justice, for FitzPatrick has
hit a new high. Running time, nine minutes. — H.
Wilson Young, Wahoo Theatre, Dubach, La. Small
town and rural patronage.
HONG KONG, HUB OF CHINA: FitzPatrick
Travel Talk — FitzPatrick knows the answers when
it comes to travelogues. — Harland Rankin, Plaza The-
atre, Tilbury, Ontario, Canada. General patronage.
HOW TO START THE DAY: Robert Benchley— A
swell Benchley that had them all holding their sides
with his wit. Running time, 10 minutes. — A. J. Inks,
Crystal Theatre, Ligonier, Ind. Small town patronage.
IT MAY HAPPEN TO YOU: Crime Doesn't Pay
Series — Very educational and also very entertaining.
Running time, 20 minutes. — R. W. Crickmore, Rain-
bow Theatre, Newport, Wash. General patronage.
JIMMY FIDLER'S PERSONALITY PARADE:
Special — A review of years gone by with yesterday's
stars of the silent screen passing in parade. It holds
a tear and a memory for many, and towards the end,
when those who have gone never to return appear,
(Continued on following page)
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66
(Continued from preceding paae)
you will sit in silent tribute to these departed stars.
Show this by all means. Running time, 20 minutes. —
J. A. Reynolds, Director of Recreation, New Jersey
State Prison, Trenton, N. J. Prison patronage.
JUNGLE JUVENILES, NO. 2: Pete Smith Special-
ties— Pete Smith has something here; clever and en-
tertaining. From past accounts, Pete Smith has con-
sistently delivered unique and pleasing subjects and
our folks cheer when they come on the screen. Run-
ning time, nine minutes. — Harolde T. Young, Palace
Theatre, Farmerville. La. Small town and rural
patronage.
MAIL AND FEMALE: Our Gang— One of the best
of this series. Alfalfa with us is the male Shirley
Temple. Better put him in features, Mr. Roach.
He'll make them click for you. Running time, 10
minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
NATURAL WONDERS OF THE WEST: Fitz-
Patrick Travel Talks — Can add nothing to what has
been said on MGM Travel Talks. They are the out-
standing travels in the industry. Running time, nine
minutes. — A. J. Inks. Crystal Theatre, Ligonier, Ind.
Small town patronage.
NEW AUDIOSCOPIKS, THE: Special— Wish Metro
would make more of these. This is far ahead of the
first one and patrons commented more on their en-
joyment of this short than they generally do on fea-
ture pictures. Running time, eight minutes.^-M. R.
Harrington. Avalon Theatre, Clatskanie, Ore. Small
town and rural patronage.
NIGHT AT THE MOVIES, A: Robert Benchley—
This man is good and he wouldn't have all this trouble
in our theatre because we always have plenty of
choice seats at every performance, lately. — Mayme P.
Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
PERFECT DAY, THE (RE-ISSUE): Laurel and
Hardy — A brand-new print, good photography and
perfect sound. It's slapsticky, but we like 'em that
way; our folks laughed more than they have in a
blue moon and still mention to me about how they
enjoyed it. Running time, 20 minutes. — Harolde T.
Young, Palace Theatre, Farmersville, La. Small town
and rural patronage.
PIPE DREAMS: Harman-Ising— One of the best
cartoons I've played this year. Play it by all means.
Your patrons will like this. Running time, 10 min-
utes.— A. E. Eliasen, Rialto Theatre, Paynesville,
Minn. Rural and small town patronage.
ROMANCE OF RADIUM: Pete Smith Specialties
— Interesting and different. Running time, 10 minutes.
— A. E. Eliasen, Rialto Theatre, Paynesville, Minn.
Rural and small town patronage.
SKI SKILL: Pete Smith Specialties— Although we
have been playing ski shorts a lot, this winter, this
one is very different and well worth playing. — Har-
land Rankin, Plaza Theatre, Tilbury, Ontario, Canada.
General patronage.
SKI SKILL: Pete Smith Specialties— This one is a
headliner on any program. — R. W. Crickmore, Rain-
bow Theatre, Newport, Wash. General patronage.
WAYWARD PUPS: Harman-Ising— Very good.
Running time, 10 minutes. — R. W. Crickmore, Rain-
bow Theatre, Newport, Wash. General patronage.
Paramount
AVIATOR SHORTY: Paragraphics— These monkey
shorts are very well liked. — A. B. Jefferis, Piedmont
Theatre, Piedmont, Mo. Rural and small town pat-
ronage.
COWBOY SHORTY: Paragraphics— How the kids
ate this one up. Would suggest playing it on a heavy
feature program to relieve the tension. This is just
a knockout. Could not be better. Running time, eight
minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
FOWL PLAY: Popeye the Sailor— All Popeye car-
toons are good. — A. B. Jefferis, Piedmont Theatre,
Piedmont, Mo. Rural and small town patronage.
FROM THE MINUET TO THE BIG APPLE:
Headliners — What a swell short. In my estimation,
Paramount tops all others in short subjects for this
current season. This picture has everything you could
ask for in a single-reel musical. Running time, nine
minutes. — A. J. Inks, Crystal Theatre, Ligonier, Ind.
Small town patronage.
IT'S A GOOD STUNT: Paragraphics— This subject
is different and pleased our crowd very much. It is
about a lot of thrilling stunts which people perform
for their living. Running time, nine minutes. — George
W. Pettengill, Jr., Cameo Theatre, Mattawamkeag,
Me. Rural patronage.
LITTLE LAMBY: Color Classics— This is one of
the Color Classics series which really is a "classic."
Play it and you will please the kids from 1 to 100.
Running time, nine minutes. — George W. Pettengill,
Jr., Cameo Theatre, Mattawamkeag, Me. Rural pat-
ronage. .
OH KAY, RHYTHM: HeadlindersTGood enough
"Headliner." — Mayme P. Musselman, Princess Theatre,
Lincoln, Kan. Small town patronage.
MOTION PICTURE HERALD
FILMS, NOT EGOTISM,
URGED BY EXHIBITOR
"From a small town exhibitor's
viewpoint, in face of the recent re-
cession, I think it is time some of us
exhibitors should wake up to the fact
that Academy Award pictures are not
doing business" writes Harland Kan-
kin, Plaza Theatre, Tilbury, Ontario.
"Much of the added production cost
has resulted from egotistical ambitions
of producers to top the other fellow
by more spectacular and elaborate set-
tings than ever before. If they suc-
ceed it is only their vanity that is
satisfied. In most cases the pictures do
little extra business for those who
ant entertainment , not art.
"What we need today is entertain-
ment and not art. If producers con-
tinue to spend money like drunken
sailors, and in return increase film
rental, extra business will be required
for the exhibitor who is not doing
even normal business."
POPEYE THE SAILOR MEETS ALI BABA AND
FORTY THIEVES: Color special— This _ is an extra
price cartoon of two reels, which was just one reel
too long. They can't sustain the audience's attention
for the extra length and it got boresome before it
was half way through. Don't buy it. Kids, of course,
like it, but you don't pay off with them. — A. E. Han-
cock, Columbia Theatre, Columbia City, Ind. General
patronage.
POPEYE THE SAILOR MEETS ALI BABA AND
THE FORTY THIEVES: Color Special— Worth very
little more than a regular Popeye. Oversold to me.
Not as good as last year's color Popeye. Running
time, 16 minutes. — K. A. Spears, Roxy Theatre, Win-
lock, Wash. Small town patronage.
UNUSUAL OCCUPATIONS, NO. 3: Very interest-
ing short in color. — A. B. Jefferis, Piedmont Theatre,
Piedmont, Mo. Rural and small town patronage.
RKO Radio
BUCKAROO BROADCAST, A: Smart Set— If RKO
made 52 shorts each year on the order of this and
the Austins, exhibitors would break their necks to
get an RKO contract. Running time, 18 minutes. —
H. Wilson Young, Wahoo Theatre, Dubach, La. Small
town and rural patronage.
DONALD'S OSTRICH: Mickey Mouse— Again Dis-
ney scores with this cartoon. Had them in the aisles
whistling, laughing and shouting at the antics of
Donald and the Ostrich. Running time, eight minutes.
— A. J. Inks, Crystal Theatre, Ligonier, Ind. Small
town patronage.
MARCH OF TIME, NO. 5: These are always in-
teresting and very timely. Running time, 19 minutes.
— R. W. Crickmore, Rainbow Theatre, Newport,
Wash. General patronage.
MARCH OF TIME, NO. 7— We've got "Time" on
our hands and don't know what to do with it; we've
tried advertising it like it was something and not
advertising it at all. Don't draw one bit; but we per-
sonally think every one the tops, as do a few patrons.
There is wild cheering at the. end of each one; they
are glad it's over. Running time, 19 minutes. — Har-
olde T. Young, Palace Theatre, Farmerville, La.
Small town and rural patronage.
MORNING, JUDGE: Edgar Kennedy Comedies—
The tops in Kennedy comedy. Running time, 17 min-
utes.—Robert S. Farrell, Jr., New Rivoli Theatre,
Portland, Ore. General patronage.
NO SALE: Nu-Atlas Productions— Very poor. An
array_ of mediocre talent in a totally wasted short.
Running time, nine minutes. — M. R. Harrington, Ava-
lon Theatre, Clatskanie, Ore. Small town and rural
patronage.
OLD MILL, THE: Mickey Mouse— This one is sure
to please. The color is 99 per cent of this reel. Run-
ning time, 10 minutes— R. W. Crickmore, Rainbow
Theatre, Newport, Wash. General patronage.
RHYTHM WRANGLERS: Smart Set-One of the
best ever shown here. Running time. 19 minutes.—
Robert S. Farrell. Jr., New Rivoli Theatre, Portland,
Ore. General patronage.
April 23, 1938
Twentieth Century-Fox
FOX MOVIETONE NEWS: Although, in our
opinion, Fox has the best newsreel, they have fallen
into the same rut with all the other newsreels in that
they seem to try to have exactly the same subjects
as the other reels. We watched the woman explorer
and her pet Pandas in four reels, and we have just
watched Ambassador Kennedy arrive in England and
tell about his children for the fourth time. Well do
we know that he planned to take them over to Eng-
land in installments, "five the first time, two in the
second group and two in the last group." If the
newsreels are getting too tight to hire separate
camera crews, they might at least afford separate
"takes" on a subject. Running time, 10 minutes. —
George W. Pettengill, Jr., Cameo Theatre, Matta-
wamkeag, Me. Rural patronage.
KING GEORGE VI CORONATION: Color Special
—The most beautiful, clear color yet, perfect sound,
interesting narration by Lowell Thomas. Didn't draw
a dime. We feel that it did as good as March of
Time at that, however, oh, boy, just think of the
prestige we muggs have got. Running time, three
reels. — Harolde T. Young, Palace Theatre, Farmersville,
La. Small town and rural patronage.
United Artists
COCK OF THE WALK: Silly Symphonies— We
paid a special price for this and my patrons are com-
plaining on this kind of comedy. We get by better
with Mickey Mouse. — Ruff Bros., Mainstreet Theatre,
Logan, Kan. General patronage.
SKIPPY: Skipper Cartoons— The first of the Skippy
series proved to be just fair. Good animation, nice
coloring and synchronization, but even so there was
nothing outstanding to assure the success of future
releases. Running time, eight minutes. — M. R. Har-
rington, Avalon Theatre, Clatskanie, Ore. Small town
and rural patronage.
WALT DISNEY'S ACADEMY AWARD REVUE:
Five Award Winners — Although we had played them
all, we found these well received. — Harland Rankin,
Plaza Theatre, Tilbury, Ontario, Canada. General
patronage.
Universal
HOLLYWOOD SCREEN TEST: Universal Special
—Our patrons enjoyed every minute of this fine sub-
ject. Running time, 20 minutes. — Robert S. Farrell,
Jr., New Rivoli Theatre, Portland, Ore. General pat-
ronage.
Vitaphone
DAY AT SANTA ANITA, A: Sybil Jason— Pleas-
ing. Race track story with Sybil Jason making it
good box office.— Harland Ranklin, Plaza Theatre, Til-
bury, Ontario, Canada. General patronage.
DAY AT SANTA ANITA: Sybil Jason— A very
good color two-reeler that is still worth a playdate. —
Mayme P. Musselman, Princess Theatre, Lincoln,
Kan. Small town patronage.
DOG DAZE: Merrie Melodies— Good Merrie Melo-
dies cartoon.— Mayme P. Musselman, Princess Theatre,
Lincoln, Kan. Small town patronage.
SEPTEMBER IN THE RAIN: Merrie Melodies-
Very clever and well received. Running time, seven
minutes.— A. Goldson, Gold Coast Theatre, Chicago,
111. General patronage.
VAUDE-FESTIVAL: Fritz and Jean Hubert— Some
good acts, at least my patrons like them because they
don't see many vaudevillians. — Mayme P. Musselman,
Princess Theatre, Lincoln, Kan. Small town patron-
age.
WOODS ARE FULL OF CUCKOOS: Merrie Melo-
dies— An amusing comedy in color, caricatures of all
the well known radio stars and announcers. I con-
sidered it very clever, but the kids wouldn't like it.
— Erma L. Raeburn, Grand Theatre, Lemmon, S. D.
Small town patronage.
Serials
Universal
FLASH GORDON'S TRIP TO MARS: Larry
"Buster" Crabbe, Jean Rogers — Boys, you ain't seen
nothing yet. If this pipe dream holds up for fifteen
weeks with the start it got, we'll all be glad to run
serials. It's got the patrons wondering now and if
the screen magazines don't spill the beans, we're going
to do all right with it. — Mayme P. Musselman, Prin-
cess Theatre, Lincoln, Kan. Small town patronage.
TIM TYLER'S LUCK: Frankie Thomas, Jr., Fran-
ces Robinson — It must have been the animals, but we
did all right with this serial and the kids sure did stay
with it for the full run. Nothing to get excited about,
but if you run serials, this one is okay. — Mayme P.
Musselman, Princess Theatre, Lincoln, Kan. Small
town patronage.
April 2 3, 1938
MOTION PICTURE HERALD
67
Jm
WW
<iAn international association of showmen meeting zveekly
in MOTION PICTURE HERALD for mutual aid and progress
A-MIKE VOGEL, Chairman and Editor
GERTRUDE MERRIAM, Associate Editor
NO REASON FOR PANIC
One of this department's field scouts came galloping in a
lather with a flash that some of the boys in a sector where
chance games were banned recently, are in a panic for box-
office ideas to replace the free money gagaroos. Customers
educated to something-for-nothing showbusiness, it appears,
are now staying away in large numbers. The theatremen are
searching about frantically. They are at a loss to seek out
those long-discarded exploitation ideas valued in the days
when picture entertainment was the only thing to sell.
Well, it can be imagined that managers must be on their
toes for a plentiful supply of ideas to feed the always voracious
boxoffice. But we are nonplussed to find theatremen, expected
always to be in command of the situation, frantic over a seem-
ing lack of digestible exploitation fodder.
Let it be said immediately that the showman who calls him-
self one is ready at all times to compile a respectable listing
of selling slants to fit the occasion. Ideas for single pictures,
seasonal or institutional campaigns, or what have you, come
easily to mind. And there are the files to freshen his memory.
As he goes along, your theatreman adds to his store of savvy
by noting what others are doing and suggesting. Rarely is he
left without ammunition.
There is no intention here to convey that this ammunition
lands solidly upon every boxoffice objective. But it does mean
the guy with the git-up is trying his almighty durndest to do
something worthwhile on every date.
How much chance games and giveaways have to do with it
is neither here nor there, but there is in evidence a lamentable
softening of exploitation fibre in too many sectors. This lack
of effort in the cause of picture showmanship is nothing newly
developed and might be pointed to as one of the reasons for
growth of chance games, in the first place.
Whether the theatreman himself is at fault or whether he is
handcuffed by procedure outside his control, it is a startling
commentary upon the status of showmanship to find seasoned
managers in a whirl over what to do next.
V V V
In one of his recent newspaper columns, Dale Carnegie
recommended the incorporation of more showmanship in gen-
eral business. Since the man who makes the meek speak
appears to be familiar with showbusiness, he might write
another pep-up book aimed at theatremen and entitled: "How
To Win Drives and Influence Patrons".
SPRING WARNING
Spring is beguiling. Spring says "come out and play", but
to the lad who listens, the vernal season is giving warning that
Summer is just a step behind and there are things to do.
"Things to do" are not confined to making ready the theatre
for the heated months. Theatremen of all degree are poised
to go through the routine of cleaning and changing, renova-
tion' and suchlike. But to the smart son, the coming of
Summer, and especially this Summer, is a challenge he will be
set to meet. Gone are the days when a cooling plant was
sufficient. Everything is air-cooled today. He knows it will
take more than that to get his share of the business.
As far as he can influence his programs, your far-seeing
theatreman will labor to insure the best available entertain-
ment and properly exploit it. He will not be satisfied with
just a well-kept house but will demand immaculate, summery
crispness. His staff will reflect this atmosphere in personal
attire and meticulous attention to the handling of patrons.
Himself, more than ever, the manager will be genial host in
every sense and shading of the term.
In short, he and his personnel will not be satisfied until the
theatre invites the entertainment-minded as an oasis does the
desert-weary traveller.
V V V
SAYING IT AGAIN
A last-moment entry for the first 1938 Quigley Quarterly
Awards reached Headquarters just before deadline, accom-
panied by a note from the contestant leading off as follows:
"I did not realize until today that the Awards were made in
accordance with the work done during a three-month period."
Theatremen still uncertain about procedure are invited to
read the rules and regulations on page 53, issue of April 16.
Th ese detail the policy of the refashioned Awards and empha-
size again that the Competitions are now judged on a quarterly
basis instead of monthly, as heretofore.
MOTION PICTU RE HERALD
April 2 3, 19 3 8:
Conceived by Charlie Bierbauer and his assistant
Nick Todorov at Wihner and Vincent's State
Theatre, Allcntown, Pa. was giant lobby setpiece for
"The Lone Ranger," shown above. Display was done
in brilliant colors with the title in cutout letters.
Provision was made for card slide in the frame for
each change of episode.
^ound Table
In Pictures
Outstanding indeed was front created by Louie Charninsky, manager?
Capitol Theatre, Dallas, Texas, for "Harlem on the Prairie." Covered wagon
on streets week ahead helped plug the engagement as did special midnight
preview. Personal letters were mailed out over the signature of employees
and heralds were distributed as a further buildup.
feNOVElTV SENSATION
of 1938
ST' SOMETHING NEW/
Wi/M IM If MR 8£h
~//tn yOij-t /ffuj.fcAl U/ej.ten*i u/ith a.n /lli eoioied. east/
YOU PRE .
Above is reproduced scene in Lloyd Thayer's lobby of the Bijou Theatre,
Aberdeen, Wash, for "Alcatraz." Replica of jail was set up in which was
staff members dressed in stripes. Catch copy and "wanted" circulars com-
pleted the effect.
Taking one of the newspaper advertisements from portfolio made up by
Oscar Doob's department, Milt Harris, Loew's State, Cleveland had it made
up into a three sheet easel for lobby display to advertise "The Goldwym
Follies." Exhibit ivas later placed in the lobby of hotels during run^
April 23, 1938 MANAGERS' ROUND TABLE 69
Described elsewhere in this section is Moon Corker's "Buccaneer"
campaign at the Palace, Athens, Ga. Shown above are members of
local sororities who entered theatreman's pirate costume party held
on stage for which faculty members acted as judges.
Three-day exploitation slant was used by George Tyson,
Harris' Alvin Theatre, Pittsburgh, Pa. for "Penitentiary." Mem-
bers of house staff dressed in convicts uniform with chest ban-
ners paraded busy streets followed by armed guard.
Reported as creating unusually favorable comment from his
patrons was giant lobby set piece constructed by Sam Gilman,
Loew's Regent Theatre, Harrisburg, Penna. for "Of Human
Hearts." Display featured 40x60 blowup of one of the picture's
sequences.
Airplane engine parts were displayed in lobby of the American
Theatre, Butte, Mont., for "Non Stop New York." Ribbons attached
to each part led to chart showing names and from this, other ribbons
led to cross section drawing shoiving where parts fit in engine.
' HOLLYWOOD HO
| APOLLO
Phonograph record window was secured by M. Westreich of Warner's
in Paris, France for the run of "Hollywood Hotel" at the Apollo
Theatre there. Display consisted of cafe scene with cutout figures,
of Benny Goodman and his orchestra.
70
MOTION PICTURE HERALD
April 23, 1938
QUICK REPORTS FROM THE FIELD
"Spirit of Youth "
To publicize "The Spirit of Youth,"
starring Joe Louis, manager Jack Har-
ris, Loew's 116th Street Theatre, New
York City, used a special 24-sheet on
ballyhoo wagon which toured through the
streets of Harlem two days ahead of
opening. Entire lobby was dressed for
the occasion, oversize compo-board box-
ing gloves were used for display purposes
with tiein copy and cutouts of Joe Louis
together with scene stills were used.
Special throwaways were distributed
at all sporting clubs, movie magazines
were promoted and special front page im-
print containing cut of the champ was
placed on each and distributed week
ahead of opening. Through tieup effected
with five and tens in the neighborhood,
stores devoted entire windows to frames
containing picture of the fighter and local
colored newspapers came through with
abundant newspaper breaks.
Honorary Governor
Bob Huffman, Lincoln Theatre Corpo-
ration head, Denver, sold "Boy of the
Streets." Huffman, together with the
manager of Station KFOR and manager
of local hotel, went to the center of Lin-
coln, tabbing the first boy that turned the
corner "Boy of the Street." The lucky
kid was given a dinner, $100 in merchan-
dise by local cooperating merchants, and
topping all, was made honorary governor
for a day.
Neides Full Page Ad
Harry Ormiston, Universal publicity
department has made available to theatre
managers a reproduction of the full page
break planted by Hal Neides, Orpheum
Theatre, San Francisco, for his campaign
on "Mad About Music." For use in ad-
vance lobby displays, the reproduction
features a special cartoon by Bill O'Malley
titled "The O'Malleys Go to the Movies,"
and is centered entirely around Deanna
Durbin and scenes in which she appears
in the picture.
That's what you want in every foot
. . . and that's what you get when
you order Special Trailers from
FILM ACK TRAILER CO,
• 41 South Waboih Avenue, Chicago, Illinois
SO YOU WON'T TALK?
ASKS PERRY OF POLLY
Manager S. Perry, Skouras' Broad-
day Theatre, Haverstraiv, N. Y., for
''Old Chicago" hired a parrot three
weeks ahead and set about trying to
teach him to speak the title. But no
dice. Undaunted, Perry placed his fine-
feathered friend in a cage in the lobby
with phonograph alongside grinding
out title name over and over during
peak hours. Card queried patrons as
to whether they thought the bird
would be able to say "Old Chicago"
before end of date. The theatre-man
does not tell us how successful he
was in getting Polly to talk.
Lobby Display
Display of Western props was used in
the lobby of the Fox Carmel Theatre,
Hollywood, by Manager Dick Moss,
consisting of a genuine Wells Fargo box
to plug that date. Pony Express mail
pouch, rifles, lariats, money sacks com-
pleted the atmospheric effect. Study
guides and study charts in the form of
questionnaires on the historical points
of the picture were distributed amongst
teachers of local high school.
Public libraries carried announcements
and large displays showing scenes from
the picture. Both of these were used on
the bulletin boards in full view of all those
entering. Huge Western Union tele-
grams containing message about the pic-
ture were placed in all local offices, large
card exploiting the feature was hung in
all local railway express agency windows,
sniped with theatre name and playdates
and several thousand special heralds dis-
tributed to all schools.
Atmosphere
Entire staff of the Regent Theatre,
Springfield, Ohio, were dressed as pirates
by Mike Chakeres during the run of
"The Buccaneer," with title sashes across
their waists. For street bally, newsboys
wore "Buccaneer" hats imprinted with
title, lobby display featured photographic
enlargements and illuminated six-sheet
cutouts. Hotel beverage shop plugged a
"Buccaneer" drink, scene mats were
planted in ten county newspapers four
days ahead and 60 three-sheet permanent
display boards on all roads leading into
city were covered with advertising
material.
Personal Appearance
Since Mark Twain did much of his
writing there and was buried in Elmira,
N. Y., Al Beckerich, manager of the
Keeney Theatre, put over a hangup cam-
paign in connection with the personal
appearance of Tom Kelly and Ann Gillis
as an advance on "Tom Sawyer." Chil-
dren were greeted by Mayor Beers and
other city officials on the steps of the
City Hall and were presented with the
key to the city.
From there the children were taken to
the Mark Twain Study at Quarry Farm,
overlooking the city of Elmira, where
they were greeted by relatives of the
author. Special luncheon in their honor
was held at the Mark Twain Hotel, at-
tended by 50 guests, including honor stu-
dents from each school and civic and
social leaders. Stories were run in papers
ahead of arrival of the stars and followed
their leavetaking, tracing half-hour by
half-hour their activities during the day.
Checker Tourney
Arranging a city-wide checker tourna-
ment was worked successfully by Man-
ager Harold Pearl, RKO Schine Para-
mount in Syracuse, between the YMCA
and the Boy's Club. Elimination contests
were held at the "Y" and the club, with
the winner from each playing the finals
in the lobby of the Paramount, with
promoted prizes going to winner and
runners-up.
Two-foot cards were tacked on walls
of both clubs and officers of each an-
nounced the contest and special night at
the theatre to boys attending meetings.
This activity was conducted in addition
to many swell plugs at schools, in news-
papers, over the radio and in store
windows.
Street Ballyhoo
For "Navy Blue and Gold' date at
the Lane Theatre, New York City, Mel-
vin Katz, aided by Morton Cole, dressed
their entire staff in white sailor hats, im-
printed with picture title. Outer lobby
was swathed in blue and gold streamers,
life savers with anchors carrying title
were planted on doorman's box and rail-
ings leading to it. Opening day, the
Junior Naval reserves of the districts
were invited to attend en masse, entire
front was hung with American flags and
for street bally trailer toured neighbor-
hood properly bannered.
April 23, 1938
MANAGERS' ROUND TABLE
71
Pirate Costume
Party Sponsored
For "Buccaneer"
OFF TO HOLLYWOOD
In one of these powerful, de luxe United Air Lines Mainliners, the 1957 Quigley
Annual Award winners will be transported across the country to Hollywood, early
in May, to be honored and feted in Studioland. Surrounded by the most luxurious
appointments and every comfort, the winners will span the country in 16 hours over
the famous scenic airway which follows the pioneer trail across the continent.
Full cooperation of Athens Banner-Herald
was secured for Moon Corker's pirate cos-
tume party, held on his stage in connection
with the opening of "The Buccaneer" at the
Palace, Athens, Ga. Members of ten sorori-
ties entered the contest, made possible
through cooperation of college authorities.
Paper came through nicely, breaking the
opening story on the front page week ahead,
each day thereafter carrying a story of the
progress of the girls.
Features were written by a student se-
lected each day from the senior class of the
Journalism school. Each sorority was per-
mitted two entries, they to be dressed as
the pirate John LaFitte or the dutch girl,
Gretchen. (See photo in Round Table pic-
ture section.) Winners were selected by
seven judges, first prize being a theatre party
for the girl and her entire sorority, runner-
up received a handsomely bound copy of the
original "Buccaneer" script autographed by
Cecil B. De Mille and the leading stars in
the picture.
Art contest was held through cooperation
of Prof. Dodd, head of the School of Art at
the University of Georgia. Prof. Dodd lec-
tured on the Battle of New Orleans and
stated that all work had to be done in class
and be original. Six paintings were selected
by three judges from over 200 paintings,
prizes going to winners.
Still another contest was planted in the
form of essays submitted on the picture.
Judges were members of the faculty and
gifts were also awarded these winners.
Corker says this was one of the most suc-
cessful campaigns he has ever staged and
with the exception of the free theatre party
and passes given to the art contest winners,
there was no added cost to his regular ad-
vertising. All the newspaper publicity,
which was abundant, was gratis.
"Let's Hear From You!"
Stage Coach Run Exploits
"Wells Fargo" for Limerick
Borrowing old stage coach from depart-
ment store, George Limerick, Yale Theatre,
Cleburne, Texas, for "Wells Fargo," dressed
man in full regalia and had the bannered
coach make the run from Ft. Worth to his
city delivering the film. Planted atop was
large steel strong box lettered with title and
driver wore ten-gallon hat, leather jacket,
cowboy boots, chaps and two 45-pistols
strapped to his belt.
At the edge of Cleburne a team of horses
was hooked on the coach in front of the
mules and from there to the theatre, stage
was pulled by four steeds. Within five
blocks of the city square entourage was halt-
ed by Chief of Police who arrested Limerick
for parading without a license. George was
taken to the City Hall while approximately
1,500 people saw him lodged in the local bas-
tile for a period of three minutes. This gag,
which was promoted by the Mayor and
prominent business men of Cleburne, came as
a complete surprise, and was responsible
for page one newspaper breaks.
Mother's Day Campaign
Now Underway by Lamm
With Mother's Day not far off, Louie
Lamm, Warners' Palace, Lorain, Ohio, has
already laid his plans. Last year this the-
atreman honored the mother with the larg-
est family, but this year he has decided to
give the angle a new slant by honoring the
youngest grandmother. Arrangements have
been made with the local editor to start the
ball rolling with stories requesting readers
to assist in finding "the grandmother" or
come forward and reveal themselves if thev
fit the bill.
Promoted already for the winner is a
theatre party for two at the Palace, a bou-
quet of flowers, box of candy, ice cream and
photograph to be taken gratis at studio of
cooperating merchant. Additional promo-
tions are now in the works. Stories are run
in local dailies as the search continues.
"Let's Hear From Y011!"
Theatremen Win
"Rrefly" Award
E. V. Dinerman, director of advertising
and publicity for RKO Midwest Theatres,
Cincinnati, has been awarded first prize of
$60 in an exploitation contest on "The Fire-
fly" conducted by MGM. Ted Gamble of
the Parker Circuit, Portland, Ore., won
second prize of $25 and Guy Martin, man-
ager of the Colfax Theatre, South Bend,
Ind., drew third money, $15. Tt is expected
that MGM will sponsor a similar contest on
"Test Pilot."
Rockwell Selects Cooper
As Typical American Man
Woman's Home Companion recently
commissioned Norman Rockwell, noted
American artist and illustrator, to select
and to portray on canvas the man whom he
considered the acme of the typical Ameri-
can man. After a comprehensive study Mr.
Rockwell chose Gary Cooper, declaring that
the star "has the inherent quietness which
inevitably stamps a personality, and in ad-
dition is an interesting, down-to-earth, well
poised human being."
The artist's portrait was made during the
filming of "The Adventures of Marco Polo"
and theatremen might well use this infor-
mation for exploitation fodder.
"Let's Hear From Yon!"
Easter Slants Planned
In Boston by Granara
Jack Granara, RKO Keith Memorial The-
atre, Boston, for Easter is planning a pro-
motion tieup with local furrier, whereby a
complete reel will be taken of their fashions.
Society girls and Boston's most beautiful
models will be used, merchant coming
through with displays, newspaper publicity
and ads.
Theatreman has already planted one of the
Deanna Durbin special Easter photographs
in the news section of the Boston Traveller
as a buildup for his "Mad About Music"
date. Also planned by Granara will be girl
dressed in the height of fashion, who will
be entered in the Easter morning parade.
72
MOTION PICTURE HERALD
April 23, 1938
QUICLEY AWARDS CLASSIFICATIONS
CLASS "A"
(Cities 250,000 and over)
ALABAMA
Birmingham
CALIFORNIA
Los Angeles
San Francisco
Oakland
COLORADO
Denver
DISTRICT OF COLUMBIA
Washington
GEORGIA
Atlanta
ILLINOIS
Chicago
INDIANA
Indianapolis
KENTUCKY
Louisville
LOUISIANA
New Orleans
MARYLAND
Baltimore
MASSACHUSETTS
Boston
MICHIGAN
Detroit
MINNESOTA
Minneapolis
MISSOURI
Kansas City
NEW JERSEY
Jersey City
NEW YORK
Buffalo
Rochester
OHIO
Akron
Cincinnati
Toledo
OREGON
Portland
PENNSYLVANIA
Philadelphia
RHODE ISLAND
Providence
TENNESSEE
Memphis
TEXAS
Dallas
WASHINGTON
Seattle
St. Paul
St. Louis
Newark
New York City
Cleveland
Columbus
1 'ittsburgh
On this and the following page are
listed again all the communities in the
"A," "B" and "C" classifications of
the 193 8 Quigley Awards Competi-
tions. As noted, Class "D" includes all
communities under 2 5,000, and "E"
neighborhood and subsequent runs.
Houston
WISCONSIN
Milwaukee
CLASS
(Cities 100,000
CALIFORNIA
Long Beach
CONNECTICUT
Bridgeport
Hartford
DELAWARE
Wilmington
FLORIDA
Jacksonville
Tampa
ILLINOIS
Peoria
INDIANA
Evansville
Ft. Wayne
IOWA
Des Moines
KANSAS
Kansas City
MASSACHUSETTS
Cambridge
Fall River
New Bedford
Worcester
MICHIGAN
Flint
MINNESOTA
Duluth
NEBRASKA
Omaha
NEW JERSEY
Camden
Elizabeth
NEW YORK
Albany
Syracuse
OHIO
Canton
Youngstown
to 250,000)
San Dieeo
New Haven
Waterbury
Miami
Gary
So. Bend
Wichita
Lowell
Lynn
Sommerville
Springfield
Grand Rapids
Paterson
Trenton
Utica
Yonkers
Dayton
OKLAHOMA
Oklahoma City
PENNSYLVANIA
Erie
Scranton
TENNESSEE
Chattanooga
Nashville
TEXAS
El Paso
San Antonio
UTAH
Salt Lake City
VIRGINIA
Norfolk
WASHINGTON
Spokane
Tulsa
Reading
Knoxville
Ft. Worth
Richmond
Tacoma
CLASS "C"
(Cities 25,000 to 100,000)
ALABAMA
Gadsden
Montgomery
ARIZONA
Phoenix
ARKANSAS
Ft. Smith
CALIFORNIA
Alameda
Alhambra
Bakersfield
Berkeley
Fresno
Glendale
Huntington Park
Inglewood
Pasadena
COLORADO
Colorado Springs
CONNECTICUT
Bristol
Meriden
New Britain
New London
Norwalk
FLORIDA
Orlando
Pensacola
GEORGIA
Augusta
Columbus
ILLINOIS
Alton
Aurora
Belleville
Berwyn
Bloomington
Cicero
Danville
Mobile
Tucson
Little Rock
Riverside
Sacramento
San Bernardino
San Jose
Santa Ana
Santa Barbara
Santa Monica
Stockton
Pueblo
Stamford
Torrington
West Hartford
West Haven
St. Petersburg
West Palm Beach
Macon
Savannah
Galesburg
Granite City
Joliet
Maywood
Moline
Oak Park
Quincy
April 23, 1938
MANAGERS' ROUND TABLE
73
CITIES IN THREE DIVISIONS LISTED
ILLINOIS
(Continued )
Decatur
E. St. Louis
Elgin
Evanston
INDIANA
Anderson
E. Chicago
Elkhart
Hammond
Kokomo
Lafayette
IOWA
Burlington
Cedar Rapids
Clinton
Council Bluffs
Davenport
KANSAS
Hutchinson
KENTUCKY
Ashland
Covington
Lexington
LOUISIANA
Baton Rouge
Shreveport
MAINE
Bangor
Portland
MARYLAND
Cumberland
MASSACHUSETTS
Arlington
Beverly
Brockton
Brookline
Chelsea
Chicopee
Everett
Fitchburg
Haverhill
Holyoke
Lawrence
MICHIGAN
Ann Arbor
Battle Creek
Bay City
Dearborn
Hamtramck
Highland Park
Jackson
MISSISSIPPI
Lincoln
MISSOURI
Joplin
St. Joseph
MONTANA
Butte
NEBRASKA
Lincoln
PENNSYLVANIA
Rockford
Rock Island
Springfield
Waukegan
Marion
Michigan City
Mishawaka
Muncie
New Albany
Richmond
Terre Haute
Dubuque
Ottumwa
Sioux City
Waterloo
Topeka
Newport
Paducah
Monroe
Lewiston
Hagerstown
Maldon
Medford
Newton
Pittsfield
Quincy
Revere
Salem
Taunton
Waltham
Watertown
Kalamazoo
Lansing
Muskegon
Pontiac
Ft. Huron
Saginaw
Wyandotte
Meridian
Sprinfield
University City
Great Falls
Theatremen are requested to for-
ward all entries immediately to the
Round Table. Please do not wait until
the quarterly period "deadline." Ar-
rangements have been made to preserve
all material intended for the Competi-
tions here at Committee Headquarters.
Your cooperation is requested.
NEW HAMPSHIRE
Concord Manchester
Nashua
NEW JERSEY
Atlantic City
Bayonne
Belleville
Bloomfield
Clifton
East Orange
Garfield
Hackensack
Hoboken
Irvington
Kearny
NEW MEXICO
Albuquerque
NEW YORK
Amsterdam
Auburn
Binghamton
Elmira
Jamestown
Kingston
Lackawanna
Mt. Vernon
Newburgh
Montclair
New Brunswick
North Bergen
Orange
Passaic
Perth Amboy
Plainfield
Union City
West New York
West Orange
Woodbridge
New Rochelle
Niagara Falls
Poughkeepsie
Rome
Schenectady
Troy
Watertown
White Plains
NORTH CAROLINA
Asheville
Charlotte
Durham
Greensboro
NORTH DAKOTA
Fargo
OHIO
Barberton
Cleveland Heights
East Cleveland
Elyria
Hamilton
Lakewood
Lima
Lorain
Mansfield
Marion
OKLAHOMA
Enid
OREGON
Salem
High Point
Raleigh
Wilmington
Winston-Salem
Massillon
Middletown
Newark
Norwood
Portsmouth
Springfield
Steubenville
Warren
Zanesville
Muskogee
Aliquippa
Alientown
Lancaster
Altoona
Lebanon
Bethlehem
McKeesport
Chester
Nanticoke
Easton
New Castle
Harrisburg
Norristown
Hazleton
Sharon
Johnstown
Washington
Wilkes-Barre
Williamsport
Wilkinsburg
York
RHODE ISLAND
Central Falls
Newport
Cranston
Pawtucket
E. Providence
Woonsocket
SOUTH CAROLINA
Charleston
Greenville
Columbia
Spartanburg
SOUTH DAKOTA
Sioux Falls
1 tlNINtoott
Johnson City
TEXAS
Amarillo
J— id 1 ^uu
Austin
Pt. Arthur
Beaumont
San Angelo
Corpus Christi
Waco
Galveston
Wichita Fall,
UTAH
Ogden
VERMONT
Burlington
VIRGINIA
Lynchburg
Portsmouth
Newport News
Roanoke
Petersburg
WASHINGTON
Bellingham
Everett
WEST VIRGINIA
Charleston
Parkersburg
Clarksburg
Wheeling-
Huntington
WISCONSIN
Appleton
Madison
Eau Claire
Oshkosh
Fond Du Lac
Racine
Green Bay
Sheboygan
Kenosha
Superior
La Crosse
West Allis
CLASS "£>,,V
This class includes
all cities or
with a population of 25,000 or under.
CLASS
This class includes all suburban or neigh-
borhood runs as well as subsequent-run
situations.
V
FOREIGN
All foreign entries are subject to the same
classification as those above.
74
MOTION PICTURE HERALD
April 23, 1938
YOU ARE INVITED TO JOIN UP
EDGAR A. WEIMER, JR.
manages the Paxtang Theatre, Paxtang, Pa.,
for the Hill Amusement Co. While attend-
ing school, Ed worked as part time usher
in various theatres, finally getting the job
of playing piano in one of the "shooting
galleries." Later, Weimer was promoted
to organist in one of the Jackson Enter-
prises house and when sound made its en-
trance served as apprentice projectionist
and played spot numbers on the organ.
Working also as maintenance man, this thea-
treman later became chief operator at the
State, Reading, finally joining the Paxtang
staff as operator, which job he held until
1937, at which time he was promoted to his
present spot. Well, Weimer, with your
varied experience in showbusiness, you ought
to be able to send along some mighty inter-
esting stories.
V
SCOTT ROBERTS
manages the Comique Theatre in Camden,
Maine, and started in the business as usher
at the Strand in Dover, N. H. During col-
lege Roberts worked part time in various
theatres and later in a full-time capacity
joined the Graphic Circuit first in Ells-
worth, then in Belfast and now in Camden.
We have several of the boys in your circuit
as members and we anticipate another active
one in vou. How about keeping us posted,
Scott?
V
HOMER BURTON FULLER, JR.
is down in Orlando, Fla., managing the
Beacham Theatre, one of the Sparks houses.
Fuller started his career as secretary to Air.
M. J. Sparks in Orlando at the Beacham
Theatre. After a year, he was promoted to
assistant manager of that house, which posi-
tion he remained in for a year, at which
point he was promoted to manager of the
Ritz. From there, for a short time, he man-
aged the Grand Theatre and was then sent
over to his present spot.
V
R. F. HOTZ
manages the Rialto and Rex Theatres down
in New Braunfels, Texas, for the Jack
Pickens Theatres. New Braunfels is not
strange to this department, having already
had contributions from there. However,
since we have not yet received accounts of
this theatreman's activities, we take this
means of welcoming him into the Round
Table and inviting him to send along re-
ports of his exploitation stunts.
V
C. B. DORTCH
manages the Rialto Theatre in Morrilton,
Ark., for the Malco Circuit and we're
mighty glad to have him with us, since we
have that circuit sewed up, Round Tabley
speaking, about 100 per cent. The first po-
sition held by Dortch in theatres was as
projectionist, holding this job for about
three years, at which time he switched to
the door, going on up to assistant and then
manager. We have some other good friends
in Morrilton, C. B., so how about starting
up a little lively competition through these
pages.
Birthday
Greetings
VA/Ill! A A
William A. Agnew
Roscoe Jones
All „x C D 1
Albert r. badeau
n • l i lj i/ i
Kicnard M. Kennedy
D 1 D 1
K. J. baker
O X. 1 1 1/
Bertell Kennerson
Augie C berknoltz
raul Kessler
l^-L D QCxx
Jack r. Dl ITT
Kuss nitchin
D.„| f~\ D.,I,A
raul U. brake
Kaymond Klein
Leonard Oamarata
1 L l/l* 1
Joseph Kligler
Duncan Campbell
Natalie Tolman Kunze
1 \A/ II
L. W. Carroll
►. A .. * \A/ 1 XL. -
Maurice W. Lathrop
1/ • 1 1 ^i i
Iveith Chambers
Walter League
Edwin P. Dalton
Kenneth LeRoy
Arthur K. Dame
Al Liebman
Clifford T. Deane
Louis Liss
Henry Dorsey
Albert B. Lourie
Don G. Dungan
J. R. McEachron
F. Elliott
Mort Margolius
Bill Evans
Ray H. Meyer
Charles W. Felter
Galon R. Miller
Seth H. Field
Jack Murray
Lorenzo Gelabert
Gerald J. Novak
Ned Gerber
Charles E. Payne
Vincent Gulli
Edwin Pettet
Homer H. Harmon
Al Reh
Edgar Hart
Frederick M. Ross
Morris Hatoff
Jack Rubin
Rupert C. Hendry
L. Joseph Ryan
Gilbert L. Higgins
Melvin Sett
Paul M. Hooven
Leo W. Shuppert
R. F. Hotz
M. L. Silverman
F. E. Howland
Henry R. Tobin
Herbert James
Maurice Verbin
Joe Joel
Roy E. William
Edward C. Johnson
John H. Wisdom
Showmen s
Calendar
JUNE
1st Kentucky admitted to Union
1792
Tennessee admitted to Union
1796
Gertrude Michael's Birthday
2nd Johnny Weismuller's Birthday
6th Nathan Hale— Born 1755
8th Battle of New Orleans
1 0th Franklin drew Lightning from
clouds, 1752
14th Flag Day
15th Pioneer Day — Idaho
Boy Scouts of America Charter
granted 1916
Arkansas admitted to Union
1836
Stan Laurel's Birthday
17th Battle of Bunker Hill 1775
Ralph Bellamy's Birthday
18th Battle of Waterloo, 1815
Jeanette McDonald's Birthday
19th Father's Day
Errol Flynn's Birthday
21st Longest Day in Year
23rd William Penn signed treaty of
peace 1683
30th Glenda Farrell's Birthday
ELWOOD E. BLANC
is in Canton, Ohio, managing the Mozart
Theatre for Young and Reinhart. Blanc
started as page boy at the RKO Palace,
going to Canton in 1926, when he became
usher at the Alhambra Theatre. From then
until 1929 he worked between the Palace,
Loew's and the Alhambra, at that time leav-
ing to work for the Botzum Brothers at
their Strand Theatre as service director.
From there over to the Mozart as assistant
manager, later being promoted to manager.
V
E. F. INGRAM
in Ashland, Ala., is a partner and manages
the Ashland and Lineville Theatres, hav-
ing entered showbusiness as assistant to
projectionist in Ashland. After a fling in
the booth, Ingram worked the front of the
house, later becoming theatre owner, with
C. I. Hood, Jr., operating the houses in
Ashland. This theatreman also operated the
Ingram and Opera House in Talladega,
Ala., and later spent some time in Holly-
wood, learning production, but returned to
the exhibition field as his first love.
V
J. M. NASS
manages the Port Theatre in Poplar, Mont.,
for the John Survant Enterprises, begin-
ning as an usher and doorman at the Roxy
Theatre, Glasgow, Mont., then controlled
by the Wellworth Theatres. From there
Nass went over to the Orpheum in the same
town as doorman and floor manager and
then to the Fort as manager. Nass extends
a cordial invitation to any and all of his
Round Table brothers who might find them-
selves anywhere around Poplar while vaca-
tioning, to drop in and he promises them
the key to the city. On behalf of the boys,
we thank you.
V
BERNARD S. MURPHY
may be found managing the Roxy Theatre
in Earlington, Ky., and started with his
company when it first opened as projection-
ist, working in practically all jobs around
the house until two years ago when he was
made manager. Well, Bernard, you are the
first member to join the ranks from Ear-
lington and we're hopeful that you will keep
us posted on how you exploit your shows
down there.
V
JAMES MAY
is over in Brooklyn managing the Atlantic
Theatre and started at the Windsor Theatre
in the Bronx as doorman. After a year,
May was promoted to chief usher and after
serving for one year as chief, obtained posi-
tion as manager of the Eagle Theatre in
Harlem. Two years there finds the theatre-
man promoted again to the Atlantic, from
where we look forward to hearing from him.
V
DON KELSEY
manages the Mount Theatre in Rocky
Mount, Va., for the English Theatre Com-
pany. Kelsey is another showman to have
started as a projectionist at the Lyric The-
atre in Blacksburg, Va. After operating
the booth for a period of five years, Don
secured a position as manager of the Mount.
April 2 3, 19 3 8
MOTION PICTURE HERALD
75
THE RELEASE CHART
Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut towards such
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release
later than the date of this issue are listed under "Coming Attractions." Letter in parentheses after title denotes audience classi-
fication of production: (A) Adult, (G) General. Numerals following audience classification are production numbers. Dagger symbol
indicates picture is of the 1937-38 season.
COLUMBIA
Running Time
Title Star Rel. Date Minutes Reviewed
All American Sweetheart (G) . .Scott- Colton- Patricia Farr Nov. 30,'37t 62. Dec. 25, '37
Awful Truth, The (G) Irene Dunne-Cary Grant Oct. 2f/37t 92. Oct. 9,'37
(Exploitation: Dec. 4/37, p. 76: Dec. 18, '37, p. 65; Jan. 8,'38, p. 82; Jan. 29,'38, pp. 83,
84, 86; Feb. 5, '38, p. 84; Apr. 2. '38, p. 60.)
Cattle Raiders Chas. Starrett-lris Meredith Feb. I2,'38t
Counsel for Crime (G) Otto Kruger- Jacqueline Wells. .. Sept. I4,'37t 62. Oct. 23, '37
Criminals of the Air (G) Rosalind Keith-Chas. Quigley. . . . Apr. 30,'37 61. Nov. 6,'37
Dangerous Adventure, A Don Terry- Rosalind Keith Aug. I, '37 59
Devil Is Driving, The (G) Richard Dix-Joan Perry June 25, '37 68 July 24, '37
(Exploitation: Aug. 21, '37, p. 78; Sept. 1 1, '37, p. 84; Oct. 30, '37, pp. 84, 87; Dec. I8,'37,
p. 66; Jan. 29,'38, p. 84.)
Fight to the Finish, A Don Terry-Rosalind Keith June 30,'37 59
(See "Taxi War," "In the Cutting Room," May I, '37.)
Flight Into Nowhere (G) Jack Holt-Jacqueline Wells Apr. I8,'38t 65. Mar. I9,'38
Frame Up, The Paul Kelly- Jacqueline Wells May I, '37 59
(See "Right Guy," "In the Cutting Room." May I, '37.)
Game That Kills, The Chas. Quigley-Rita Hayworth Sept. 21 ,'37t ... 56
Girls Can Play Chas. Quigley-Jacqueline Wells ...June 21, '37 60
Headin' East (G) Buck Jones-Ruth Coleman Dec. I3,'37t . . .67. Nov. 27,'37
Heroes of the Alamo Lane Chandler-Earl Hodgins Feb. I7,'38t. . ..75
Hollywood Round-up (G) Buck Jones-Helen Twelvetrees . . . Nov. I6,'37t . .64 Oct. 23,'37
I'll Take Romance (G) Grace Moore-M. Douglas Dec. 25,'37t. . . .85. Dec. 25,'37
(Exploitation: Mar. I2,'38, p. 64.)
I Promise to Pay (G) Leo Carrillo-Chester Morris Apr. 21, '37 65. Feb. 27,'37
(Exploitation: Apr. 3, '37, p. 64.)
It Can't Last Forever (G) Betty Furness-Ralph Bellamy July 15, '37 68. Aug. I4,'37
It Happened in Hollywood Richard Dix-Fay Wray Sept. 7,'37t....67
(See "Once a Hero," "In the Cutting Room," Apr. 17, '37.)
It's All Yours (G) Francis Lederer-M. Carroll Sept. I, '37 80 Aug. 7,'37
(Exploitation: Nov. 13, '37, p. 62.)
League of Frightened Men (G). Walter Conolly- Irene Hervey May 25, '37 65. July 24. '37
Life Begins with Love (G) Jean Parker- D.Montgomery Oct. 7/37t. . . .68. Oct. 9,'37
Little Miss Roughneck (G) Edith Fellows-Leo Carrillo Feb. 23,'38t . . . .64. Apr. 2, '38
Lone Wolf in Paris Francis Lederer- Frances Drake. ..Mar. 24/38t.. . 67
Lost Horizon (A) Ronald Colman-Jane Wyatt Sept. l/37t . . . 1 18. Feb. 27, '37
(Exploitation: Sept. 5, '36, p. 75; Mar. 6,'37, p. 89; May 22,'37, p. 92; July 31, '37, p. 80;
Aug. 28,'37, pp. 96, 100; Oct. 30,'37, pp. 84, 97; Nov. 20,'37, p. 94; Dec. 25, '37, p. 56;
Feb. 5,'38, p. 82.)
Making the Headlines (G) Jack Holt-Beverly Roberts Mar. I0,'38t. . . .66. Jan. 8,'38
(Reviewed under the title, "The House of Mystery.")
Motor Madness Rosalind Keith-Allen Brook Apr. 5, '37 62
(See "Speed Mad," "In the Cutting Room," Feb. 20, '37.)
No Time to Marry (G) Mary Astor-Richard Arlen Jan. I0,'38t . . . .64. Mar. 5,'38
Murder in Greenwich Village
(G) Fay Wray-Richard Arlen Oct. I6,'37t 68. Nov. 6, '37
Old Wyoming Trail, The Charles Starrett- Barbara Weeks. Nov. 6,'37t....56
One Man Justice Charles Starrett- Barbara Weeks. .July I, '37 59
Outlaws of the Orient Jack Holt- Mae Clarke Aug. 20,'37 61
Outlaws of the Prairie Charles Starrett- Donald Grayson .. Dec. 3l.'37t. . . .58
Overland Express, The (G) Buck Jones- Marjorie Reynolds. .. .Apr. I l,'38t. . . .55. Apr. 9, '38
Paid to Dance Don Terry-Jacqueline Wells Nov. 4,'37t . . .56
Penitentiary (A) Walter Connolly- Jean Parker Jan. I7,'38t . . . .79. Feb. 5,'38
(Exploitation: Feb. 26, '38, p. 72; Mar. 5. '38, p. 58; Apr. 2,'38, p. 56.)
Rangers Step In, The Bob Allen-Eleanor Stewart Aug. 8,'37 58
Reckless Ranger Bob Allen-Louise Small May 30,'37 56
Roaring Timber (G) Jack Holt-Grace Bradley July 4, '37 65. Aug. 28,'37
Rolling Caravans Jack Luden-Eleanor Stewart Mar. 7,'38t....55
Shadow, The (G) Chas. Quigley-Rita Hayworth Dec. 9,'37t . . . .59. Dec. 4.'37
She Married an Artist (A) John Boles-Luli Deste Nov. 25,'37t . . . .78. Mar. 5,'38
Speed to Spare Dorothy Wilson-Chas. Quigley . ... May 4,'37 60
(See "Racing Luck," "In the Cutting Room," Feb. 13, '37.)
Squadron of Honor Don Terry-Mary Russell Jan. 20,'38t. . . .55
(See "The American Legion," "In the Cutting Room," Nov. 6,'37.)
Start Cheering (G) Jimmy Durante-Joan Perry Mar. 3,'38t. . . .79. Feb. 5,'38
There's Always a Woman (A). Joan Blondell-Melvyn Douglas. .. .Apr. 20,'38t 81. Mar. I9.'38
Thunder in the City (G) Edw. G. Robinson-Luli Deste Apr. 25.'37 76. Feb. 13, '37
Trapped by G-Men (G) Jack Holt-Wynne Gibson Oct. 27,'37t. . . .65. Nov. 13, '37
Two Fisted Sheriff Charles Starrett-Barbara Weeks. ..June I5,'37 59
Two Gun Law Charles Starrett-Peggy Stratford .. Apr. 7,'37 56
Under Suspicion (G) Jack Holt-Kath. DeMille Dec. I6.'37t . . . .67. Nov. 20/37
Venus Makes Trouble James Dunn-Patricia Ellis May 14/37 58
(See "In the Cutting Room," Apr. 3/37.)
When G-Men Step In (G) Don Terry-Jacqueline Wells Mar. 31 ,'38t . . . .61 . Mar. 19/38
Who Killed Gail Preston? Wyn Cahoon-Robert Paige Feb. 24.'38f ... .61
Wide Open Faces Joe E. Brown-Jane Wyman Feb. I5,'38t....67
(See "In the Cutting Room," Jan. 22/38.)
Woman Against the World Ralph Forbes-Alice Moore Mar. I7,'38t....69
Woman in Distress (G) May Robson-lrene Hervey Jan. 17/37 68. Feb. 13/37
Women in Prison (A) Wyn Cahoon-Scott Colton Jan. l/38t 59. Mar. 12/38
Coming
Call of the Rockies Chas. Starrett-lris Meredith Apr. 30/38t....54
City Shadows Edith Fellows-Leo Carrillo
NOTE: The totals for running time are the official figures an-
nounced by the home offices of the distributing companies.
When a production is reviewed in Hollywood, the running time
is as officially given by the West Coast studio of the company at
the time of the review, and this fact is denoted by an asterisk (*)
immediately preceding the number. As soon as the home office has
established the running time for national release, any change from
the studio figure is made and the asterisk is removed.
Running times are subject to change according to local conditions.
State or city censorship deletions may cause variations from the
announced and published figures; repairs to the film may be an-
other reason.
Running Time
Rel. Date Minutes Reviewed
Title Star
Crime Takes a Holiday Jack Holt-Marcia Ralston
(See " In the Cutting Room," Apr. 16/38.)
Extortion Scott Colton-Mary Russell Apr. 25/38t. . . .58
Highway Patrol Jacqueline Wells-Robert Paige
Holiday Katherine Hepburn-Cary Grant . .May 26,'38f
Law of the Plains Chas. Starrett-lris Meredith May I2,'38t
Main Event, The Robert Paige-Jacqueline Wells. . May 5,'38t....55
Paris on Broadway Lanny Ross
Stagecoach Days Jack Luden-Eleanor Stewart
Swingtime in the Saddle Chas. Starrett-lris Meredith
Valley of Violence Jack Luden-Joan Barclay
You Can't Take It With You... Jean Arthur-James Stewart
FIRST NATIONAL
(See also Warner Brothers)
Running Time
Title Star Rel. Date Minutes Reviewed
Adventurous Blonde, The (G)
271 Glenda Farrell-Barton MacLane. .. Nov. I3,'37f . . . .61 Sept. 11/37
Alcatraz Island (G) 264 John Litel-Ann Sheridan Nov. 6/37t . . . .64. Oct. 23/37
(Exploitation: Dec. 18/37, p. 34; Dec. 25/37, p. 54; Jan. 8/38, pp. 80, 88; Jan. 22/38,
pp. 64, 67; Mar. 5/38, p. 59.)
Back In Circulation (A) 266. ..Joan Blondell-Pat O'Brien Sept. 25/37t. . . .82. Aug. 7/37
Case of the Stuttering Bishop,
The, 176 Donald Woods-Ann Dvorak June 5/37 70
Cherokee Strip 178 Dick Foran-Jane Bryan May 15/37 55
Confession (A) 158 Kay Francis-Ian Hunter Aug. 28/37 86. July 24/37
Dance. Charlie, Dance (G)
165 Stuart Erwin-Jean Muir Aug. 14/37 64 May 1/37
Daredevil Drives, The, 279 Dick Purcell- Beverly Roberts Feb. I2.'38t.. .59
Draegerman Courage (G) 168... Jean Muir-Barton MacLane May 15/37 58. Aug. 29/36
(Exploitation: Nov. 27, '37, p. 79.)
Empty Holsters 179 Dick Foran-Patricia Walthall July 10/37
Ever Since Eve (G) 162 Marion Davies-R. Montgomery. .. .July 17/37 79. June 26/37
Fools for Scandal (G) 252 Fernand Gravet-Carole Lomard. . .Apr. I6,'38t. . . *85. Mar. 19/38
Gold Is Where You Find It
(G) 255 George Brent-O. de Havilland.. ..Feb. I9.'38t 97. Jan. 22/38
(Exploitation: Apr. 9/38, p. 56.)
Hollywood Hotel (G) 253 Dick Powell-Frances Langford. . . . Jan. I5,'38t. . . 109. Dec. 25/37
(Exploitation: Jan. 22/38, p. 65; Apr. 9/38, p. 54.)
Love Is On the Air (G) 289 ...Ronald Reagan-June Travis Oct. 2/37t. . . .61 .Oct. 16/37
Marked Woman (A) 156 Bette Davis-H. Bogart Apr. 10/37 96. Mar. 6/37
Men In Exile 174 Richard Purcell-June Travis Apr. 4/37
(See "In the Cutting Room," Nov. 21/36.)
Missing Witnesses (G) 273 Dick Purcell-Joan Dalo Dec. 1 1/371/.. ■ .61 .Oct. 30/37
Mountain Justice (A) 161 Josephine Hutchinson-G. Brent . .Apr. 24/37 82. May 22/37
Mr. Dodd Takes the Air (G)
159 Kenny Baker-Jane Wyman Aug. 21/37 86. July 31/37
(Exploitation: Oct. 30/37, p. 88.)
Over the Goal (G) 272 William Hopper-June Travis Oct. I6.'37t 63. Oct. 9/37
Perfect Specimen, The (G) 257 Errol Flynn-Joan Blondcll Oct. 23/37t. . . .97. Oct. 2/37
Prairie Thunder 180 Dick Foran-Ellen Clancy Sept. 11/37
Prince and the Pauper, The
(G) 152 Mauch Twins-Errol Flynn May 8/37 120. Apr. 17/37
(Exploitation: May 29/37, p. 68; June 26/37, p. 121; July 3/37, p. 68: Nov. 6/37, p. 59:
Feb. 12/38, p. 71.)
San Quentin (G) 163 Pat O'Brien-Humphrey Bogart. .. .Aug. 7/37 70. Apr. 3/37
She Loved a Fireman (G) 270. .Dick Foran-Ann Sheridan Dec. I8.'37t. . . .57. Oct. 16/37
Sh! the Octupus (G) 268 Hugh Herbert-Allon Jenkins Dec. Il.'37t 54. Nov. 13/37
Slight Case of Murder, A (A)
259 Edw. G. Robinson-Jano Bryan .... Mar. 5,'38t . . . "85. Fob. 12/38
Submarine D-l (G) 258 Pat O'Brien-George Brent Nov 27/37t. . . 105. Nov. 13/37
(Exploitation: Dec. 18/37, p. 67: Jan. 1/38, p. 57; Jan. 29/38, p. 82: Apr. 2/38. p. 58.)
Talent Scout (G) 166 Donald Woods- Jeanne Madden July 24/37 62. June 12/37
That Certain Woman (A) 254..Betto Davis-Honry Fonda Sept. I8.'37t 93. Aug. 7/37
(Exploitation: Sept. 25/37, p. 69.)
That Man's Here Again (G)
175 Mary Maguire-Tom Brown Apr. 17/37 58. Mar. 27,'37
76
MOTION PICTURE HERALD
April 23
9 3
(THE RELEASE CHART— C€NT'E)
Title
They Won't Forget (A) 265..
! Running Time
Star Rel. Date Minutes Reviewed
.Gloria Oickson-Claude Rains Oct. 9.'37t 95. June 19. '37
i. 16; exploitation: Nov. 13, '37.
.Oct. 30,'37 65. July I7,'37
.Apr. 23,'38t. ..78
(See production article, "The Deep South," May 8,'37,
p. 69; Nov. 20, '37, pp. 88, 92; Jan. I, '38, p. 58.)
West of Shanghai (G) 164 Boris Karloff-Beverly Roberts..
(Reviewed under the title, "War Lord.")
Women Are Like That 261 Kay Francis-Pat O'Brien
(See "This Woman Is Dangerous," "In the Cutting Room," Oct. 23, '37.)
Coming
Adventures of Robin Hood Errol Flynn-O. de Havilland May I4.'38t
(See production article, Dec. 25, '37, p. 14.)
Beloved Brat (G) 267 Bonita Granville-Dolores Costello . Apr. 30,'38t 62. Feb. I9,'38
Mr. Chump Johnnie Davis-Lola Lane
(See "In the Cutting Room," Apr. 9, '38.)
Mystery House 277 Dick Purcell-Ann Sheridan May 21 ,'38f 56
(See "Mystery of Hunting's End," "In the Cutting Room," Dec. 1 1, '37.)
Secrets of an Actress Kay Francis-George Brent
(See "In the Cutting Room," Apr. 9, '38.)
Torchy Blane in Panama 275... Paul Kelly-Lola Lane May 7,'38t
(See "In the Cutting Room," Feb. I2,'38.)
When Were You Born? Anna May Wong •. June I8,'38t
GB PICTURES
Title Star
Dr. Syn (G) 3603 Geo. Arliss-Margaret Lockwood. .
Floating City No. I (re-issue) . Leslie Fenton-Conrad Veidt
Gangway (G) 3605 Jessie Matthews-Nat Pendleton..
Girl Was Young, The (G) 7004. Nova Pilbeam- Derrick de Marney.
(Reviewed under the title, "Young and Innocent.") (See
P. 16.)
I Was a Spy (re-issue) (G)
7013 Madeleine Carroll-H. Marshall..
King Solomon's Mines (G)
3618 Cedric Hardwicke- Roland Young.
(See production article, May 22, '37, p. 16.)
Look Out for Love 7002 Anna Neagle-T. Carminati
Non Stop New York (G) 7001. .Anna Lee-Desmond Tester
(Exploitation: Mar. 12, '38, p. 65.)
Sailing Along (G) 7003 Jessie Matthews- Roland Young...
Sez O'Reilly to MacNab (G)
3602 Will Fyffe-Will Mahoney
(Reviewed under the title, "Said O'Reilly to McNab.")
Show Goes On, The Anna Neagle-T. Carminati
Silent Barriers, G) 3608 Richard Arlen-Lilli Palmer
(See "The Great Barrier," production article, Feb. 6/37,
p. 65; May I, '37, p. 81; June 26, '37, p. 121; July 17,'
81; Aug. 7, '37, p. 94; Sept. 4,'37, p. 96.)
Talk of the Devil (G) 3607 Ricardo Cortez-Sally Eilers
Tenth Man, The (G) 3622 John Lodge-Antoinette Cellier...
To the Victor (G) 7005 Will Fyffe-John Loder
Two of Us 3619 Jack Hulbert-Gina Malo
Where There's a Will 3624 Will Hay
Wife of General Ling (G) 7015. Griffith Jones- Adrienne Renn
Running Time
Rel. Date Minutes Reviewed
Oct. 15/37 81. Sept. I8,'37
Apr. l/38t
Sept. 1/37 88. Aug. 28/37
Feb. I7,'38t 70. Dec. 11/37
production article. Oct. 30/37,
Jan. l/38t 89. Sept. 23/33
.Aug. 26/37 76. July 3/37
.Jan. l5/38t
.Nov. I7.'37t.. ..70. Oct. 2/37
.Mar. I5,'38t.. ..87. Feb. 12/38
.Nov. 20/37 83. July 17/37
.Apr. I5,'38t
.Apr. 29/37 83. Feb. 27/37
p. 10; exploitation: Apr. 3/37,
37, p. 90; July 24/37, pp. 79,
.June 1/37 76. May 22/37
.May 15/37 65. Aug. 29/38
.Mar. l/38t 78. Feb. 19/38
.July 10/37 64.. .'.
.July 26/37 74
.Feb. l/38t....70.Feb. 5/38
Coming
Asking for Trouble Jesse Matthews
Empty World Nova Pilbeam
Girl Must Live, A Lilli Palmer-Margaret Lockwood.
Illegal Holiday John Lodge-Margaret Lockwood .
Strange Boarders Tom Walls-Renee Saint Cyr. . . .
Unconquered Woman Anna Lee
Wedding Dream Nova Pilbeam
GRAND NATIONAL
Title
Bank Alarm 139
Boots of Destiny 204
Damaged Goods
Forever Yours (G) 155
Frontier Town 217
Girl Said No, The (G) 201
Gold Racket, The (G) 138
He Loved An Actress 218
Here's Flash Casey (G) 211
Hideout in the Alps 199
(Reviewed under the title,
Hittin' the Trail 149
International Crime 220
(See "The Shadow Murder
Juggernaut (A) 154
Killers of the Sea (G) 135
Love Takes Flight (G) 206....
Man In the Mirror, The (A)
112
Mr. Boggs Stops Out (G) 216.
Mystery of the Hooded Horse
man 151
Renfrew of the Royal Mounted
(G) 212
Riders of the Rockies 150
Star Rel.
Conrad Nagel-Eleanor Hunt June
Ken Maynard-Claire Dodd Oct.
Pedro de Cordoba Mar.
Benjamino Gigli May
Tex Ritter Mar.
Robt. Armstrong-Irene Hervey. . .Oct.
Conrad Nagel-Eleanor Hunt Apr.
Ben Lyon-Lupe Velez Mar.
Eric Linden-Boots Mallory Jan.
Jane Baxter-Anthony Bushell July
"Dusty Ermine.")
Tex Ritter-Jerry Bergh Apr.
Rod La Rocque-Astrid Allwyn.. ..Apr.
Case," "In the Cutting Room," Jan. 8
Boris Karloff-Joan Wyndham Apr.
Capt. Wallace Casewell May
Bruce Cabot- Beatrice Roberts Nov.
Date
25/
22,
15/
15,
4,
15,
10.
25,
7,
23,
Running Time
Minutes Reviewed
37 61
37t 56
38t..-.60.July 10/37
37... 70i/2. June 12/37
38t.. -58
37t.. ..76. May 29/37
37...65>/2.May
38t 68
38t. . . .58. Oct.
37 75. Oct.
1/37
9/37
10/36
3/37 58
22/38t...-60
'38.)
30/37 64. Oct. 17/36
8/37 49. May 15/37
5/37t....7I.Aug. 7/37
E. E. Horton-Genevleve Tobln.. ..Apr. 24/37. . .71 >/2. Jan. 16/37
Stuart Erwln-Helen Chandler Feb. I8,'38t 68. Nov. 20/37
Tex Rltter-lris Meredith Aug. 6/37.
James Newill-Carol Hughes Dec. I0,'37t 57. Oct. 10/37
Tex Ritter-Louise Stanley July 2/37 56
Title Star Rel. Date
Shadow Strikes, The (G) 202.. Rod La Rocque-Lynn Anders Oct. 29/
Sing. Cowboy, Sing (G) 145... Tex Ritter-Louise Stanley May 22,
Small Town Boy (G) 205 Stuart Erwin-Joyce Compton Dec. 3/
(Exploitation: Oct. 16/37, p. 84.)
Something to Sing About (G)
210 James Cagney-E. Daw Nov. 19,
Spirit of Youth (G) Joe Louis-Edna Mae Harris Apr. I,
(Exploitation: Feb. 19/38, p. 82.)
Sweetheart of the Navy 203 Eric Linden-Cecilia Parker June 8,
Swing It Sailor (G) 215 Wallace Ford-Isabel Jewell Feb. 4,
Tex Rides with the Boy Scouts
(G) 214 Tex Ritter Jan. 21,
Trailin' Trouble 208 Ken Maynard Nov. 12,
Two Who Dared (A) 113 Anna Sten-Henry Wilcoxon May 8,
(Reviewed under the title, "A Woman Alone.")
Wallaby Jim of the Islands
213 Geo. Houston-Ruth Coleman Dec. 17,
Zamboanga (G) 219 Native Cast Apr. 15
Coming
Spy of Napoleon (G) R. Barthelmess-D. Haas
Running Time
Minutes Reviewed
37t 61. July 17/37
37 59. June 5/37
37t.
37t.
38t.
37t.
38t.
.61. Dec. 4/37
.93. Sept. 4/37
.66. Jan. 8/38
.61 '/2
.57. Nov. 13/37
,'38t 66. Nov. 6/37
,'37t.. ..57
'37 73. June 6/36
'37t....6I.Mar. 6/37
'38t...*65.July 17/37
.98. Oct. 10/38
Title
METRO-GOLDWYN-MAYER
Running Time
Rel. Date Minutes Reviewed
Star
29/38
28/37
8/38
4/37
3/37
8/37t.. .103. Oct.
P. 78.)
4/37
56.)
2/37
25/37 1 16. Apr. 3/37
15/37, p. 94; July 31/37.
28/37, p. 97; Sept. 4/37,
Arsene Lupin Returns (G) 824. Virginia Bruce-Melvyn Douglas. .. Feb. 25,'38t . . . .81 . Jan.
Bad Guy (G) 743 Bruce Cabot-Virginia Grey Aug. 27/37 69. Aug
Bad Man of Brimstone (G) 812. Wallace Beery-V. Bruce Dec. 3l/37t 89. Jan.
Beg, Borrow or Steal (G) 814. .Frank Morgan-Florence Rice Dec. 3,'37t. . . .72. Dec.
Between Two Women (G) 737. . Virginia Bruce- Franchot Tone July 9/37 89. July
(Exploitation: Jan. 1/38, p. 58.)
Big City (A) 801 Spencer Tracy-Luise Rainer Sept. 3,'37t - . . .80. Sept.
(Exploitation: Dec. 4/37, p. 72; Dec. 11/37, p. 78; Dec. 18/37, p. 64; Dec. 25/37. p.
Bride Wore Red, The (G) 804. .Joan Crawford- Franchot Tone Oct.
(Exploitation: Nov. 13/37, p. 62; Nov. 20/37, p. 92; Dec. 11/37,
Broadway Melody of 1938 (G)
739 Eleanor Powell-Robt. Taylor Aug. 20/37. ... 1 10. Aug. 21/37
(Exploitation: Nov. 13/37, p. 62.)
Captains Courageous (G) 717. ..F. Bartholomew-Spencer Tracy. .. .June
(See production article, Apr. 24/37, p. 12; exploitation: May
p. 82; Aug. 7/37, pp. 91, 92; Aug. 21/37, pp. 76, 78; Aug.
pp. 95, 97; Oct. 2/37, p. 77.)
Conquest (A) 805 Greta Garbo-Charles Boyer Oct. 22/37t. . . 1 12. Oct. 30/37
(Exploitation: Dec. 4/37, p. 70; Oct. 11/37, p. 76; Jan. 8/38, p. 82.)
Day at the Races, A (G) 730. .Marx Brothers-Allan Jones June 1 1/37. ... 1 1 1 .June 19/37
(See production article, Apr. 24/37, p. 12; exploitation: May 15/37, p. 94; July 10/37,
p. 86; July 17/37, p. 89; Apr. 7/37, p. 91; Oct. 16/37, p. 84; Jan. 22/38, pp. 64, 67;
Apr. 2/38, p. 57.)
Double Wedding (G) 807 William Powell-Myrna Loy Oct. I 5,'37t ■ . ■ . 87 .Sept
(Exploitation: Dec. 11/37, p. 77; Jan. 8/38, p. 82; Mar. 19/38, p. 74; Apr.
p. 52.)
Emperor's Candlesticks, The
(G) 733 William Powell-Luise Rainer July 2/37 89. July
Everybody Sing (G) 819 Allan Jones-Judy Garland Feb. 4/38t . . . .91 . Jan.
Firefly, The (G) 809 Jeanette MacDonald-Allan Jones. .Nov. 5/37t. .. 131 .July 24/37
(Exploitation: Dec. 4/37, pp. 71, 76; Dec. 25/37, pp. 55, 58; Jan. 15/38, p. 70.)
First Hundred Years, The (G)
826 Robt. Montgomery- V. Bruce Mar.
Girl of the Golden West (G) 827. Jeanette MacDonald-N. Eddy Mar.
(See production article, Feb. 5/38, p. 16.)
Good Earth, The (A) 741 Paul Muni-Luise Rainer Aug. 6/37. ... 139. Feb.
(See production article, July 11/36, p. 76; exploitation: Feb. 6/37, p. 72; Feb.
p. 85; Apr. 3/37, p. 69; May 1/37, p. 83; May 15/37, pp. 96, 99; June 12/37,
July 10/37, p. 87; Aug. 7/37, pp. 90, 92; Sept.
Oct. 9/37, p. 67; Oct. 23/37, p. 82; Jan. 15/38, p
25/37
16/38,
3/37
22/38
ll/38t..
I8,'38t..
.73. Mar.
1 21. Mar.
2/38
19/38
6/37
20/37,
p. 94;
(Exploitation: May 29/37, p. 67; June 26/37, p. 121.)
Judge
828
Hardy's Children (G)
(Exploitation: Feb. 26/38, p. 69; Mar. 5/38, p. 60; Apr.
Love Is a Headache (G) 821. ..Gladys George- Franchot Tone. . .
Madame X (A) 806 Gladys George-Warren William.
Manhattan Melodrama
(Exploitation: Feb. 5/38, p. 86; Mar. 26/38, p. 70; Apr.
pp.
82, 85;
Oct. 2/37,
p. 76;
Jan. 29/38, p.
84.)
23/37
. .76. Apr.
24/37
4/37..
. . 109 . Dec.
26/31
25/38t.
. ..77. Mar.
26/38
. . Nov.
I2,'37t
...81. Nov.
18/37
16/38
p. 50.)
Oct.
29,'37t.
. ..78. Oct.
23/37
24/37
I4,'38t.
. ..73. Jan.
15/38
. . Oct.
l/37t.
. ..72. Oct.
2/37
2/37, .
28/34
2l/38t.
. ..95. Dec.
18/37
2/38,
p. 59.)
7/38t.
. ..71. Dec.
18/37
Married Before Breakfast (G)
736 Robt. Yonug-Florence Rice June
Merrily We Live (G) 825 Constance Bennett-Brian Aherne . . Mar.
My Dear Miss Aldrich (G) 803. Edna May Oliver-W. Pidgeon Sept.
Naughty Marietta (re-issue)
(G) Jeanette MacDonald-E. Eddy
(Exploitation: Dec. 25/37, p. 56.)
Navy Blue and Gold (G) 811. ..Lionel Barrymore-Robt. Young. ..Nov.
Night Must Fall (A) 727 Robt. Montgomery- R. Russell Apr.
Nobody's Baby (G) 729 Patsy Kelly- Robt. Armstrong Apr.
Of Human Hearts (G) 822 Walter Huston-James Stewart Feb.
Paradise for Three (G) 818 Frank Morgan-Robt. Young Jan.
(Exploitation: Apr. 16/38, p. 52.)
Parnell (G) 722 Clark Gable-Myrna Loy June
(See production article, Feb. 13/37, p. 16.)
Pick a Star (G) 735 Jack Haley-Patsy Kelly May
18/37 70. June
'38t.
'37t.
. .95. Feb.
..73. Sept.
26/37
26/38
11/37
Aug. 6/37 1 05. Mar. 2/35
I9,'37t.
30/37..
23/37..
Il/38t.
28/38t.
. .94. Nov.
. 117. Apr.
..67. Feb.
. 105. Feb.
.*75. Jan.
20/37
10/37
6/37
12/38
22/38
4/37 119. June 12/37
21/37 70. Apr. 24/3?
April 2 3, 19 3 8
MOTION PICTURE HERALD
11
(THE RELEASE CHART—CONT'D)
Running Time
Title Star Rel. Date Minutes Reviewed
Romeo and Juliet (G) 1 1 00. ... Norma Shearer-Leslie Howard. .. .Apr. 16,'37 127. July I7,'36
(See production article, Mar. 28, '36, p. 16; exploitation: Jan. 9, '37, p. 68; Jan. 23,'37,
p. 79; Jan. 30,'37, p. 83; Feb. 6,'37, p. 77; Apr. I7,'37, pp. 78, 79; Apr. 24,'37, p. 94;
May I, '37, p. 80; May 8,'37, p. 74; May 29,'37, p. 70; June 26, '37, pp. 118, 119, 123;
July 3,'37, pp. 69, 70; July I7,'37, p. 91; July 24, '37, p. 80; July 31, '37, p. 80.)
Rosalie (G) 816 Eleanor Powell- Nelson Eddy Dec. 24,'37t. . . 122. Dec. 25/37
(See production article, Nov. 6,'37, p. 34; Apr. 2, '38, p. 58; Apr. 16/38, p. 52.)
Saratoga (G) 742 Clark Gable-Jean Harlow July 23/37 94. July 24/37
(Exploitation: Aug. 28/37, p. 98.)
Song of the City (G) 724 Dean Jeffries- Margaret Lindsay. .Apr. 2/37 69. Mar. 27/37
Test Pilot 831 C. Gable-M. Loy-S. Tracy Apr. 22/38f. . . 1 19
(See "In the Cutting Room," Jan. 8/38.)
They Gave Him a Gun (A)
731 S. Tracy-G. George-F. Tone May 14 /37 94. May 15/37
Thirteenth Chair, The (G) 732. Madge Evans-Henry Daniell May 7/37 66. May 8/37
Thoroughbreds Don't Cry (G)
813 Mickey Rooney-Judy Garland Nov. 26,'37t 80. Nov. 20/37
(Exploitation: Feb. 26/38, p. 69.)
Topper (G) 738 Constance Bennett-Cary Grant.. ..July 16/37 97. July 17/37
(Exploitation: Aug. 21/37, p. 75; Oct. 2/37, pp. 76, 77; Oct. 23/37, p. 84; Oct. 30/37,
p. 86; Nov. 29/37, p. 82; Dec. 11/37, p. 76; Dec. 18/37, p. 69; Jan. 22/38, p. 66; Feb.
19/38, p. 86.)
Trader Horn (re-issue) (G)... Harry Carey-Edwina Booth May reissue. .. .126. Jan. 24/31
Way Out West (G) 734 Laurel and Hardy Apr. 16/37 64. Jan. 2/37
(Exploitation: July 17/37, p. 92.)
Women Men Marry, The (A)
802 J. Hutchinson-George Murphy — Sept. I0,'37t 61. Sept. 11/37
Yank at Oxford, A 823 (G).. .Robt. Taylor-M. O'Sullivan Feb. I8,'38t. . . 103. Jan. 29/38
(Exploitation: Mar. 12/38, pp. 63, 64; Mar. 19/38, p. 78; April 2/38, p. 57; Apr. 16/38,
p. 54.)
You're Only Young Once (G)
815 Lewis Stone-Mickey Rooney Dec. IO/37t 77. Nov. 27/37
Coming
David Copperfield (reissue) (G)
533 F. Bartholomew-W. C. Fields 133. Jan. 19/35
Hold That Kiss Dennis O'Keefe-M. 0. Sullivan. . . May I3,'38t
(See " In the Cutting Room," Apr. 16/38.)
Lord Jeff F. Bartholomew-Mickey Rooney.. June I0,'38t
Marie Antoinette Norma Shearer-Tyrone Power
(See production article. Mar. 26/38, p. 16.)
Mutiny on the Bounty (reissue)
(G) Clark Gable-F. Tone , 135. Nov. 9/35
Port of the Seven Seas (A) 829. Wallace Beery-M. O'Sullivan 81. Apr. 9/38
San Francisco (reissue) (G)... Clark Gable- J. MacDonald 1 17. July 4/36
Shopworn Angel Margaret Sullavan-Jas. Stewart . May 27,'38t
Swiss Miss 830 Laurel and Hardy Apr. 29,'38t
(See production article, Feb. 26/38, p. 16.)
Three Comrades Robt. Taylor- Margaret Sullavan. . May 6,'38t
(See "In the Cutting Room," Mar. 12/38.)
Treasure Island (reissue) (G)
403 Wallace Beery-J. Cooper 105. Aug. 17/34
Toy Wife, The Luise Rainer-Melvyn Douglas June 3/38t
Yellow Jack R. Montgomery-Virginia Bruce. May 20/38f
Title
Atlantic Flight (G)
Blazing Barriers (G)
Boy of the Streets (G)
(Exploitation: Jan. 8/38,
p. 74; Apr. 9/38, p. 56.)
Bride for Henry, A (G)
Code of the Rangers
County Fair (G)
Danger Valley
Federal Bullets (G)
Female Fugitive
(See "In the Cutting Room
God's Country and the Man..
Hoosier Schoolboy (G)
Land of Fighting Men
Legion of Missing Men
Luck of Roaring Camp
My Old Kentucky Home (G)..
Outer Gate
Painted Trail (G)
Paradise Isle (G)
(Exploitation: Sept. 18/37,
Phantom Ranger, The
Port of Missing Girls (G)
Riders of the Dawn (G)
Romance of the Rockies
Rose of the Rio Grande (G) . .
Saleslady (G)
Shadows of the Orient (G)....
Stars Over Arizona (G)
Telephone Operator
Thirteenth Man
West of Rainbow's End
Where Trails Divide
Where the West Begins
MONOGRAM
Star Rel.
Dick Merrill-Paula Stone Aug.
Edw. Arnold, Jr.-F. McKinney. . .July
Jackie Cooper- Maureen O'Connor. . Dec.
p. 82; Jan. 15/38, pp. 65, 70; Mar.
Anne Nagle-Warren Hull Sept.
Tim McCoy Mar.
John Arledge-Mary Lou Lender. .. Nov.
Jack Randall-Lois Wilde Nov.
Terry Walker- M I Iburn Stone Oct.
Evelyn Venable-Craig Reynolds. . .Apr.
Mar. 19/38.)
Tom Keene ..Sept.
Mickey Rooney- Anne Nagel July
Jack Randall Mar.
Ralph Forbes July
Owen Davis, Jr. Joan Woodbury. . Nov.
Grant Richards- Evelyn Venable . . . Feb.
Ralph Morgan- Kay Linaker Aug.
Tom Keene Feb.
Warren Hull-Movita July
p. 83.)
Tim McCoy Apr.
Judith Allen-Milburn Stone Feb.
Jack Randall-Peggy Keys July
Tom Keene-Beryl Wallace Dec.
Movita-John Carroll Mar.
Anne Nagel-Weldon Heyburn. . . . Feb.
Regis Toomey-Esther Ralston. .. .Aug.
Jack Randall- Kathleen Elliot Sept.
Judith Allen-Grant Withers Dec.
Weldon Heyburn-I. Courtney June
Tim McCoy-Nora Lane Jan.
Tom Keene Oct.
Jack Randall Feb.
Running Time
Date Minutes Reviewed
25/37t 59. Sept. 25/37
4,'37t....65.Nov. 20/37
8, '37t...76.Dec. 11/37
5/38, p. 60; Mar. 19/38,
29/37t- .. .58. Oct. 2/37
9/38t
24/37t.... 72. Nov. 20/37
3/37t 53
30,'37f 61. Oct. 30/37
l5/38f 58
2/37t.. .-56
7/37t....62.Juiy 3/37
ll/38t
28/37t. . .62
I7,'37t 59
9, '38t..72.Feb. 12/38
4/37t. . .62
I6,'38t 50. Mar. 19/38
2l/37t 73. Aug. 14/37
'38t
'38t....65.Mar. 5/38
'37t. .. .55. Aug. 21/37
'37t 53
'38t...*60.Apr. 2/38
'38t. ...65. Jan. 29/38
'37t 69
'37t. .. .62. Sept. 25/37
,'37t 62
'37t 70
'38t 57
,'37t 59
'38t
Running Time
Title Star Rel. Date Minutes Reviewed
Private Nurse Sally Blane-Lloyd Hughes May I8,'38t
Romance of the Limberlost Jean Parker-Eric Linden June 22/38t
Two Gun Justice Tim McCoy-Suzanne Kaaren May I3,'38t
(See "Ridin' Geni," "In the Cutting Room," Apr. 16/38.)
PARAMOUNT
Title Star
Angel (A) 3714 Marlene Dietrlch-H. Marshall
(Exploitation: Jan. 19/38, p. 84.)
Artists and Models (G) 3702... Jack Benny-Gail Patrick Aug. I3,'37t.
(Exploitation: Sept. 18/37, p. 83; Nov, 27/37, pp. 7
P. 64.)
Barrier, The (G) 3716 Leo Carrillo-Jean Parker.
(See production article, Sept. 18/37, p. 14.)
Big Broadcast of 1938 (G) 3730. W. C. Fields-Martha Raye Feb.
(See production article, Nov. 20/37, p. 14.)
Blonde Trouble 3701 Johnny Downs-E. Whitney Aug.
Blossoms on Broadway (G)
3718 Edward Arnold-Shirley Ross Nov.
(See production article, Sept. 25/37, p. 16.)
Bluebeard's Eighth Wife (A) . .Claudette Colbert-Gary Cooper
Born to the West 3721 John Wayne-Marsha Hunt Dec. I0,'37t.
Buccaneer, The (G) 3728 Fredric March-Franciska Gaal Feb. 4/38t.
Running Time
Rel. Date Minutes Reviewed
Oct. 29/37t....98.Sept. 25/37
.Aug.
; Dec.
I3,'37t . -
4/37, p.
. .97. Aug.
72; Jan.
7/37
5/38,
. Nov.
I2,'37t..
. .90. Nov.
6/37
.Feb.
I8,'38t..
..90. Feb.
12/38
Aug.
6/37t..
. .67. Aug.
7/37
Nov.
I9,'37t. .
. .82. Nov.
20/37
. Mar.
25/38t..
.*84.Mar.
26/38
.66
126. Jan.
Sept.
24/37t.
. .64. Sept.
11/37
Mar.
I8,'38t.
.♦66. Mar.
12/38
Jan.
7/38f.
..60. Nov.
6/37
Feb.
25/38f.
..56. Feb.
12/38
Mar.
1 l/38t.
. .70. Mar.
5/38
Dec.
I7,'37t.
. .67. Dec.
18/37
Sept.
I7,'37t.
. .95. Aug.
21/37
..88. July
..94. Oct.
10/37
2/37
15/38
(See production article, Oct. 23/37, p. 14; exploitation: Feb. 12/38, p. 73; Feb. 26/38,
p. 68; Mar. 5/38, p. 61; Mar. 12/38, p. 64; Mar. 26/38, p. 68; Apr. 2/38, p. 57.)
Bulldog Drummond Comes Back
(G) 3725 J. Barrymore- Louise Campbell. . .Sept. 24/37t
Bulldog Drummond's Peril (G).J. Barrymore-Louise Campbell ... Mar
Bulldog Drummond's Revenge
(G) 3725 J. Barrymore-Louise Campbell
Cassidy of Bar 20 (G) 3756... Wm. Boyd-Frank Darien
Dangerous to Know (A) 3732.. Anna May Wong-Akim Tamiroff . . Mar.
Daughter of Shanghai (G) 3722. Anna May Wong-Chas. Bickford . . Dec. I7,*37t
Double Or Nothing (G) 3707... Bing Crosby-Martha Raye Sept. I7,'37t
(Exploitation: Out. 23 / 37, p. 82; Oct. 30/37, p. 84; Nov. 20/37, p. 97.)
Easy Living (G) 3652 Jean Arthur-Edw. Arnold July I6,'37t
Ebb Tide (A) 3719 Oscar Homolka- Frances Farmer. .. Nov. 26,'38t
Every Day's a Holiday (A)
3726 Mae West-Edmund Lowe Jan.
(Exploitation: Mar. 12/38, pp. 62, 64, 66.)
Exclusive (G) 3653 F. MacMurray-Frances Farmer. . .July
Forlorn River (G) 3650 June Martel-Larry Crabbe July
Great Gambini, The (G) 3648. Akim Tamiroff-Marlan Marsh.
Heart of Arizona (G) 3757 Wm. Boyd-Natalie Moorhead..
Her Jungle Love (G) Dorothy Lamour-Ray Milland..
High, Wide and Handsome (G)
3710 Irene Dunne-Randolph Scott Oct
(Exploitation: Dec. 4/37, p. 70; Jan. 1/38, p. 59; Jan. 22,
Hills of Old Wyoming (G) . ■
3669 William Boyd-George Hayes Apr.
Hold 'Em Navy (G) 3715 Lew Ayres-Mary Carlisle,
Hopalong Rides Again (G)
3753 William Boyd-George Hayes Sept.
Hotel Haywire (G) 3645 Leo Carrlllo-Mary Carlisle June
I Met Him in Paris (G) 3644. Claudette Colbert-M. Dou
(Exploitation: Oct. 9/37, p. 67.)
Internes Can't Take Money (A)
3639 Barbara Stanwyck-Joel McCrea...Apr
(Exploitation: Aug. 28/37, p. 98.)
I4,'38t.
.. .80. Dec.
25/37
.July
30/37. .
...85. July
31/37
. .July
2/37..
.. .56. July
3/37
. . June
25/37,
. .70. July
24/37
. .Apr.
22/38t .
,*67.Apr.
16/38
. . Apr.
I5,'38t.
..*78.Mar.
26/38
..Oct.
l/37t.
.112. July
24/37
'38, p.
67; Jan.
29/38, p.
84.)
16/37 .
...79. Apr.
17/37
5/37t.
...67. Oct.
23/37
. .Sept.
8,'37t.
.. .65. Aug.
21/37
4/37
...66. May
22/37
. . May
28/37
. 86. May
29/37
. . Apr.
9/37..
. .79. Apr.
17/37
Apr.
23/37. . .
. .78
June
11/37 . ,
77
Dec.
3/37t. .
. .65
Apr.
30/37...
. .92
,'37, p. 84; Sept.
2/37 65. June
18/37 77. June
Coming
Gunsmoke Trail Jack Randall Apr. 27,'38t.
Marines Are Here, The June Travis-Gordon Oliver May 4,'38t.
Last Train from Madrid (G)
3646 Lew Ayres- Dorothy Lamour
Love on Toast 3720 Stella Ardler-John Payne..
Make Way for Tomorrow (G)
3641 Beulah Bond!- Victor Moore
(Exploitation: July 24/37, p. 80; July 31/37, p. 82; Sept. II
pp. 69, 70; Oct. 30. 37, p. 88; Nov. 20/37, p. 92.)
Midnight Madonna (G) 3649. . . Warren William-Mady Correll . . . July
Mountain Music (G) 3647 Bob Burns-Martha Raye June
(Exploitation: July 17/37, p. 89; July 24/37, pp. 79, 81; Aug. 7/37, pp. 90, 92; Sept
p. 95; Sept. 18/37, p. 86; Oct. 23/37, p. 84; Dec. 4/37, p. 72.)
Murder Goes to College (G)
3633 Roscoe Karns-Marsha Hunt Mar.
Night Club Scandal (G) 37l7..Lynne Overman-J. Barrymoro Nov.
Night of Mystery, A (A) 3643. Roscoe Karns-Ruth Coleman May 21/37 75. May
North of the Rio Grande (G)
3670 William Boyd-George Hayes June 25/37
On Such a Night (A) 3704 Karen Morloy-Grant Richards Aug
(Exploitation: Nov. 6/37, p. 06.)
Partners in Crimo 3711 Lynne Overman- Roscoe Karns
Partners of the Plains (G) 3755. Wm. Boyd-George Hayes
Plainsman, The (G) 3624 Gary Cooper-Jean Arthur. ..
(Exploitation: Jan. 30/37, p. 85; Feb. 20/37, p. 82; Fe
Mar. 13/37, p. 80; Mar. 20/37, pp. 78, 82; Mar. 27/3;
Apr. 24/37, p. 93: May 29/37, p. 68; Aug. 21/37, p. 75; Apr. 9/38, p. 54.)
Romanco in the Dark (G) 3731. Gladys Swarlhout- John Boles. ... Mar.
Rustler's Valley (G) 3671 William Boyd-George Hayes. July
Scandal Street (G) 3729 Lew Ayres-Louiso Campbell Feb. Il,'38t
She Asked for It (G) 3708 Wm. Gargan-Orien Haywn
She's No Lady (G) 3703 Ann Dvorak-John Trent..
Sophio Lang Goos West (G)
3706 Gort. Michael-Larry Crahb
24/37
12/37
1/37
25/37,
12/37
19/37
4/37,
5/37. .
I9,'37t.
27,'37t. .
.71 . Mar.
.70. Oct.
.70. June
.73. Aug.
6/37
23/37
22/37
26/37
21/37
.Oct.
8,'37t.. .62...
.Jan.
28,'38t.
...68. Dec.
11/37
.Jan.
1/37. .
.113. Nov.
28/36
27/37,
p. 83;
Mar. 6/37,
p. 91:
PP. 80,
82, 83;
Apr. 3/37,
p. 86;
Apr. !
.'38, p.
54.)
.Mar.
4,'38t
. . .80. Feb.
19/38
July
23/37 .
. 60. July
10/37
Feb.
Il,'38t.
...62. Feb.
12/38
I7,'37t.
. . .68. Sept.
4/37
. Aug.
20/37t
. . .62. Aug.
7/37
.Sept.
I0.'37t.
. . .65. Sept.
4/37
78
MOTION PICTURE HERALD
April 2 3, 19 3 8
(THE RELEASE CHART— CONT'D)
3,'37t..
1 9, '38, p.
26,'37t..
I5,'37t..
21, '38t. .
22, '37t..
I,'38t..
24,'37t..
Title Star Rel.
Souls at Sea (G) 3705 Gary Cooper-George Raft Sept,
(See production article, Jan. 30/37, p. 16; Jan. 8,'38, p. 81; Feb
Texas Trail (G) 3754 William Boyd-George Hayes Nov.
This Way Please (G) 3712 C. (Buddy) Rogers-Betty Grablc.Oct.
Thrill of a Lifetime (G) 3727. . Eleanore Whitney-Johnny Downs.. Jan.
Thunder Trail (G) 3713 Gilbert Rowland-Marsha Hunt. ...Oct.
(Exploitation; May 29, '37, p. 67.)
Tip-Off Girls (G) Lloyd Nolan-Mary Carlisle Apr.
True Confessions (A) 3723 C. Lombard-Fred MacMurray Dec.
(Exploitation: Apr. 9,'38, p. 54.)
Turn Off the Moon (G) 3642... Chas. Ruggles-Eleanore Whitney.. May
Wells Fargo (G) 3724 Joel McCrea-Frances Dee Dec.
(Exploitation: Jan. I, '38, p. 58; Jan. 8,'38, p. 81; Jan. 29, '38,
Feb. 1 9/38, p. 85; Feb. 26, '38, p. 70; Mar. 5, '38, p. 60;
Mar. I9,'38, p. 75; Mar. 26. '38, p. 70; Apr. 2, '38, p. 59; Apr.
Wild Money 3651 Edward Everett Horton July
Coming
Bar 20 Justioe W», Boyd-Russell Hayden June 24,'38t...
Booloo Colin Tapley-Suratna- Asmaka. . . . July 29,'38t...
College Swing (G) Martha Raye-Burns & Allen Apr. 29,'38t...
(Exploitation: Mar. 26,'38, p. 71.)
Cocoanut Grove F. MacMurray-Harriet Hilliard .May 20/38t...
(See "In the Cutting Room," Mar. 26, '38.)
Doctor Rhythm Bing Crosby-Beatrice Lillie May 6,'38t..
(See "In the Cutting Room," Jan. I5,'38.)
Hunted Men Lloyd Nolan-Mary Carlisle May 27,'38t. .
(See "Crime Gives Orders," "In the Cutting Room," Mar. 26,'38.)
Men With Wings Fred MacMurray-Ray Milland
Prison Farm Lloyd Nolan-Shirley Ross June I7,'38t..
Professor Beware Harold Lloyd-Phyllis Welch July 1 5,'38t. .
(See production article, Feb. 19, '38, p. 16.)
Sing, You Sinners Bing Crosby-Fred MacMurray
Spawn of the North George Raft-Dorothy Lamour
Stolen Heaven Gene Raymond-Olympe Bradna. ..May I3,'38t..
(See "In the Cutting Room," Feb. I2,'38.)
Texans. The Randolph Scott-Joan Bennett
(See " In the Cutting Room," Apr. 16, '38.)
Tropic Holiday Dorothy Lamour-Ray Milland July l/38t.-
(See "In the Cutting Room," Mar. 26, '38.)
You and Me George Raft-Sylvia Sidney June 3,'38t..
(See "In the Cutting Room." Feb. 26, '38.)
Running Time
Date Minutes Reviewed
.92. Aug. I4,'37
82.)
.63. Oct. 9, '37
.63. Sept. I8,'37
.72. Nov. 13/37
.58. Oct. 2/37
.160. Mar. 19/38
. 84. Nov. 20/37
14/37 80. May 29/37
31 ,'37t- . .115. Dec. 11/37
p. 83; Feb. 5/38, p. 83;
Mar. 12/38, pp. 62, 64;
16/38, pp. 50. 54.)
9/37 69
85 Apr. 16/38
REPUBLIC
Title
Affairs of Cappy Ricks, The
(G) 6027
All Over Town (G) 6020
Arizona Gunflghter 7121
Arson Gang Busters (G) 7022.
Boothill Brigade 6328
Boots and Saddles (G) 7106...
Born To Be Wild (G) 7020. . .
Bulldog Drummond at Bay (G)
6025
Call of the Yukon (G) 7011..
Call the Mesquiteers (G) 7115
Colorado Kid (G) 7123
Come On, Cowboys (G) 6317..
Dangerous Holiday (<?) 6026..
Doomed at Sundown 6337
Duke Comes Back, The (G)
7018
Escape by Night (G) 7015
Exiled to Shanghai (G) 7019..
Feud Maker. The 7126
Glamourous Night (G) 7017...
Gun Lords of Stirrup Basin
6336
Star
Rel. Date
Walter Brennan-Mary Brian May
Olson and Johnson Sept.
Bob Steele-Jean Carmen Sept.
Bob Livingston-Rosalind Keith. Mar.
Johnny Mack Brown-C. Rochelle . . Aug.
Gene Autry-Judith Allen Oct.
Ralph Boyd-Doris Weston Feb.
Running Time
Minutes Reviewed
24/37 56. June 5/37
37 6 1. Aug. 28/37
37f.. ..56
38t.. ..65. Apr. 9/38
37 53
37t 59. July 31/37
38t.. ..66. Feb. 26/38
John Lodge-Dorothy Mackaill July
Beverly Roberts- Richard Arlen...Apr.
Three Mesquiteers-Lynn Roberts .. Mar.
Bob Steele-Marion Weldon Dec.
Bob Livingston-Ray Corrigan May
Ra Hould-Lynn Roberts June
Bob Steele-Lorraine Hayes June
Allan Lane-Heather Angel Nov.
Wm. Hall-Anne Nagel Sept.
June Travis-Wallace Ford Dec.
Bob Steele Apr.
Mary Ellis-Victor Jury Dec.
37 62. Nov.
'38t.. 70. Apr.
38t....55.Mar.
37t. . . .55. Dec.
'37 57. May
37 57. July
37 53
13/37
16/38
5/38
18/37
29/37
31/37
37t. . . 64. Dec. 11/37
37t 64. Sept. 4/37
37t 64 . Dec. 18/37
38t 55
37t 60. May 15/37
Bob Steele-Louise Stanley May
Gunsmoke Ranch 6316 Bob Livingston- Ray Corrigan May 5/
Guns in the Dark 6326 Johnny Mack Brown-C. Rochelle . .Apr. 14,
Heart of the Rockies 7111 Bob Livingston-Ray Corrigan Sept. 6,
Hollywood Stadium Mystery (G)
7021 Neil Hamilton-Evelyn Venablo. . . . Feb. 21,
Invisible Enemy (G) 7023 Alan Marshal-Tala Birell Apr. 4,
It Could Happen to You 6016... Alan Baxter-Andrea Leeds June 28,
(See "In the Cutting Room," May 15/37.)
King of the Newsboys (G) 7009. Lew Ayres-Hclen Mack Mar. 18,
Lady Behave! (G) 7005.. Sally Eilers-Neil Hamilton Jan. 5,
Law Man Is Born, A 6327 Johnny Mack Brown-I. Meredith .. June 21,
Mama Runs Wild (G) 7006 Mary Boland-Ernest Truex Jan. 19,
Manhattan Merry-Go- Round
(G) 7001 Phil Regan-Ann Dvorak Nov.
(Exploitation: Jan. 15/38, p. 70.)
Meet the Boy Friend (G)
6018 Carol Hughes-David Carlyle
Michael O'Halloran (Spec.) Wynne Gibson-Warren Hull
(See "In the Cutting Room," Apr. 10/37.)
13.
37. .
37..
37..
37t.
38t.. ..65. Mar. 5/38
38t. . . .65. Mar. 26/38
37 64
38t.. .68. Mar. 19/38
38t. • • .70. Jan. 1/38
37 61
38t . . . .67 . Dec. 25/37
37t. . . 84. Nov. 13/37
.July 12/37 63. July 31/37
May 15/37 67
Title Star
Old Barn Dance, The (G) 7102. Gene Autry-Smiley Burnette Jan.
Outlaws of Sonora 7116 Bob Livingston-Ray Corrigan Apr.
Outside of Paradise (G) 7007. .Phil Regan-Penny Singleton Feb.
paroled — To Die (G) 7124 Bob Steele- Kathleen Elliott Jan.
Portia on Trial (A) 6001 Frieda I nescort- Walter Abel Nov.
Prison Nurse (G) 7008 Henry Wilcoxon-Marian Marsh.. .Mar.
Public Cowboy No. I (G) 7105. Gene Autry-Ann Rutherford Aug.
Purple Vigilantes (G) 7114 Three Mesquiteers Jan.
Range Defenders (G) 6318 Bob Livingston-Ray Corrigan June
Red Rope, The 6338 Bob Steele-Lois January July
Rhythm in the Clouds (G)
6017 Warren Hull-Patricia Ellis June
Ridin' the Lone Trail 7122 Bob Steele-Claire Rochelle Nov.
Rootin' Tootin' Rhythm (G)
6307 Gene Autry-Armida may
Sea Racketeers (G) 6019 Weldon Heyburn-Jeanne Madden.. Aug.
Sheik Steps Out, The (G) 6006. Ramon Navarro-Lola Lane Sept.
Springtime in the Rockies (G)
7IOI Gene Autry-Polly Rowles Nov.
Thunder in the Desert 7125 Bob Steele-Louise Stanley Feb.
Trigger Trio 7112 Ray Corrigan-Max Terhune Oct.
Under Western Stars (G) Roy Rogers-Smiley Burnette Apr.
Wild Horse Rodeo (G) 7113 Three Mesquiteers Dec.
Wrong Road, The (G) 7016 Richard Cromwell-Helen Mack. ...Oct.
Yodelin' Kid from Pine Ridge
(G) 6308 Gene Autry-Betty Bronson June
Youth on Parole (G) 6022 Gordon Oliver-Marian Marsh Oct.
Running Time
Rel. Date Minutes Reviewed
15/38
29,'38t.
I4,'38t.
7,'38t.
I0,'38t.
8/37..
I,'38t.
23, '37t.
24, '38t.
30/37. .
19/37..
.60. Jan.
.55
.68. Feb.
.55. Jan.
.72. Nov.
.67. Mar.
. 59 . Oct.
.58. Feb.
.56. July
.60
19/38
15/38
6/37
12/38
9/37
5/38
24/37
21/37 62. July 3/37
l,'37t 56
12/37 60. May
16/37 63. Aug.
6/37t.. ..66
8/37
14/37
I5,'37t 60. Nov. 27/37
2l/38t.. ..56
I8,'37t 56
20/38t.. ..65. Apr. 16/38
6/37t 56. Dec. 18/37
11/37 62. Sept. 25/37
14/37 60. June 26/37
4/37 62. Oct. 23/37
Coming
First Prize Alison Skipworth-Polly Moran.
Gangs of New York Chas. Bickford-Ann Dvorak...
Romance on the Run Donald Woods-Patricia Ellis..
RKO RADIO
Running Time
Hunt.
Title Star
Annapolis Salute (G) 802 James Ellison-Marsha
Behind the Headlines (G) 727. Lee Tracy-Diana Gibson
Big Shot, The (G) 735 Guy Kibbee-Cora Witherspoon. .
Marshall.
Breakfast for Two (G) 737 Barbara Stanwyck- H
(Exploitation: Feb. 19/38, p. 83.)
Bringing Up Baby (G) 739 Kath. Hepburn-Cary Grant Feb.
(Exploitation: Mar. 19/38, p. 72.)
Condemned Women (A) 813.... Louis Hayward-Sally Eilers Mar.
Crashing Hollywood 816 Lee Tracy-Joan Woodbury Jan.
(See "Lights Out," "In the Cutting Room," Nov. 20/37.)
Damsel in Distress, A (G) 738. Fred Astaire-Burns & Allen Nov.
(Exploitation: Jan. 22/38, pp. 64, 66; Jan. 29/38, pp. 83, 86.)
Danger Patrol (G) 812 John Beal-Sally Eilers Dec.
Double Danger (G) 820 Preston Foster-Whitney Bourne. . .Jan.
Everybody's Doing It (G) 817.. Sally Eilers- Preston Foster Jan.
Fight for Your Lady (G) 808. ..John Boles-Ida Lupino Nov.
Fit for a King (G) 848 Joe E. Brown-Helen Mack Oct.
Flight from Glory (G) 736 Chester Morris-Whitney Bourne. . Aug.
Forty Naughty Girls (G) 803... James Gleason-Zasu Pitts Sept.
Go Chase Yourself (G) 825 Joe Penner-Lucille Ball Apr.
Hawaii Calls (G) 846 Bobby Breen-Juanita Quigley Mar.
Hideaway (G) 733 Fred Stone-Marjorie Lord Aug.
High Flyers (G) 810 Wheeler and Woolsey Nov.
Hitting a New High (G) 814... Lily Pons-John Howard Dec.
Hollywood Cowboy (G) 733 George O'Brien-Cecilia Parker. ... May
Joy of Living (G) 826 Irene Dunne-D. Fairbanks, Jr.. ..Apr.
Life of the Party, The (G) 801. Gene Raymond-Harriet Hilliard . Sept.
Exploitation: Oct. 23/37, p. 82.)
Living on Love (G) 809 James Dunn-Whitney Bourne Nov.
Maid's Night Out (G) 822 Joan Fontaine-Allan Lane Mar.
Make a Wish (G) 745 Bobby Breen-Basil Rathbone Aug.
Meet the Missus (G) 729 Victor Moore-Helen Broderick. . . . June
Music for Madame (G) 804 Nino Martini-Joan Fontaine Oct.
New Faces of 1937 (G) 732 Joe Penner- Harriet Hilliard July
(Exploitation: Oct. 9/37, p. 70.)
Night Spot (G) 821 Allan Lane-Joan Woodbury Feb.
(Exploitation: Mar. 12/38, p. 62.)
On Again — Off Again (G) 725.. Wheeler and Woolsey July
Outcasts of Poker Flat, The
(G) 710 preston Foster-Jean Muir Apr.
Quick Money (G) 811 Fred Stone-Dorothy Moore Dec.
Radio City Revels (G) 823 Bob Burns-Jack Oakie Feb.
Rat, The (A) 862 Ruth Chatterton-Anton Walbrook . . Jan.
Riding On Air (G) 771 Joe E. Brown- Florence Rice June
Saturday's Heroes (G) 805 Van Heflin-Marlan Marsh... Oct.
Shall We Dance (G) 724 Fred Astaire-Ginger Rogers May
(Exploitation: Jan. 19/37, p. S5; July 31/37, p. 80.)
She's Got Everything (G) 818.. Gene Raymond-Ann Sothern Dec.
Snow White and the Seven
Dwarfs (G) 891 (Special) Walt Disney Feb.
(Musical analysis, Feb. 12/38, p. 12; exploitation: Jan. 29/38,
Mar. 5/38, p. 60; Mar. 12/38, p. 62; Mar. 19/38, p. 74;
Apr. 2/38, p. 60; Apr. 16/38, pp. 50, 53.)
Rel. Date
Minutes Reviewed
Sept.
I0,'37t
. . .65. Aug.
21/37
May
14/37
12/37
July
23/38,
60. July
31/37
June
4/37
67. May
29/37
Oct.
22,'37t
. . .65. Oct.
9/37
18/38 1 02. Feb. 19/38
I8,'38t 77. Mar. 12/38
7/38t.. - .61
19/37... .101. Nov. 27/37
3,'37t.. .
28/38t.. .
14, '38t.. ,
5/37t.. .
15, '37t.. .
20/37....
24/37t.. .
22/38t.. ,
ll,'38t.. .
13/37... .
26/37t.. .
24/37t.. .
28/37... .
I5,'38t.. .
3/37t.. .
.60. Nov.
.62. Jan.
.67. Jan.
.67. Oct.
.73. Sept.
67. Aug.
.63. Sept.
.70. Apr.
.72. Mar.
.58. July
.70. Nov.
.85. Dec.
.64. July
>90.Mar.
.77. Aug.
20/37
29/38
1/38
2/37
4/37
14/37
4/37
16/38
5/38
31/37
20/37
4/37
31/37
26/38
28/37
I2.'37f . .
..61
Oct.
30/37
4,'38t..
,*65
Mar.
12/38
27/37
77. Sept.
4/37
4/37
60
May
29/37
l.'37t..
. .81
Sept.
18/37
2/37...
. 100.
July
10/37
25/38f.
..60
Mar.
12/38
9/37, .
68. July
17/37
16/37, .
68
Mar.
20/37
IO/37t.
.59
Nov.
27/37
Il,'38t.
..90
Feb.
5/38
2l,'38t.
..73
Nov.
27/37
18/37
71
June
12/37
8,'37t.
..60
Sept.
18/37
7/37..
.116
May
8/37
3l/37t.
. .72
Dec.
18/37
4/38t.
. .86
Dec.
25/37
p. 82;
Mar.
Feb. 19/38.
26/38, pp.
82:
71 ;
April 2 3, 19 3 8
MOTION PICTURE HERALD
79
(THE RELEASE CHACT~CONT*C)
Running Time
Title Star Rel. Date Minutes Reviewed
Stage Door (G) 806 Kath. Hepburn-Ginger Rogers. ... Oct. 8,'37t 92. Sept. I8,'37
(See production article, Aug. 14, '37, p. 16; exploitation: Dec. II, '37, pp. 77, 78; Dec. 25, '37,
pp. 54, 58; Feb. I9,'38, p. 84; Apr. 9,'38, p. 56.)
Super Sleuth (G) 734 Jack Oakie-Ann Sothern July I6,'37 70. July
There Goes My Girl (G) 728. ..Ann Sothern-Gene Raymond May 21, '37 74. June
There Goes the Groom (G) 807. Burgess Meredith-Ann Sothern. . .Oct. 29,'37t. . . .65. Oct.
This Marriage Business (G) 824. Victor Moore-Vicki Lester Apr. 8,'38t. . *70. Mar.
Toast of New York (G) 719 Edward Arnold- Frances Farmer. . .July 30,'37 109. July
17/37
5,'37
2,'37
1 9, '38
I7,'37
p. 84;
(Exploitation: Aug. 28,'37, p. 86; Sept. 4.'37, p. 96; Sept. 26, '37, p. 68; Oct. 16/37,
Nov. 27, p. 80; Dec. 1 1, '37, p. 78.)
Victoria the Great (G) 861 Ann Neagle-Anton Walbrook Nov. I2,'37t ... 113. Sept. 25,'37
(Exploitation: Nov. 6,'37, p. 56; Feb. 19, '38, p. 84; Mar. 12. '38. p. 64.)
Windjammer 783 George O'Brien-Constance Worth . .Aug. 6,'37 58
(See "In the Cutting Room." May 29,'37.)
Wise Girl (G) 815 Miriam Hopkins-Ray Milland . . . Dec.
You Can't Beat Love (G) 731. .Preston Foster-Joan Fontaine June
You Can't Buy Love (G) 726... Vinton Haworth-Helen Mack Apr.
3l,'37t. . . .70. Jan. I, '38
25,'37 62. June 5,'37
30, '37 61. May I, '37
Coming
Blind Alibi Richard Dix-Whitney Bourne May 20,'38t
(See "In the Cutting Room," Apr. 9,'38.)
Gun Law George O'Brien-Rita Oehmen
Having Wonderful Time 819 Ginger Rogers-D. Fairbanks, Jr. ..May 27/38t
(See "In the Cutting Room," Oct. 9,'37.)
Law of the Underworld (A) 827. Chester Morris-Anne Shirley May 6,'38t.. .'60. Mar. I9,'38
Muddled Deal Joan Fontaine-D. DeMarney
(See " In the Cutting Room." Apr. 16, '38.)
Saint in New York Louis Hayward-Kay Sutton
(See "In the Cutting Room," Mar. 19/38.)
Vivacious Lady 740 Ginger Rogers-James Stewart May I3.'38t
(See "In the Cutting Room," Jan. 1 5, '38.)
TWENTIETH CENTURY-FOX
Running Time
Title Star Rel. Date Minutes Reviewed
Ali Baba Goes to Town (G) 815. Eddie Cantor-June Lang Oct. 29,'37f. . . .81 .Oct. 23. '37
(Exploitation: Jan. 29, '38, p. 85; Feb. 5,'38, p. 84; Feb. I9,'38, p. 83; Feb. 26, '38, p. 70.)
Angel's Holiday (G) 754 Jane Withers- Robert Kent June 4.'37 71. May 8,'37
Baroness and the Butler (A)
835 Annabella-William Powell Feb.
Battle of Broadway, The (G)... Victor McLaglen-Louise Hovick. . . Apr.
Big Business (G) 759 Jed Prouty-Spring Byington June
Big Town Girl (G) 822 Claire Trevor-Donald Woods Dec.
Borneo 807 Mr. & Mrs. Martin Johnson Sept.
(Exploitation: Jan. 8, '38, p. 80; Jan. 15/38, p. 70.)
Born Reckless (G) 758 Rochelle Hudson-Brian Donlevy. . . July
Borrowing Trouble (G) 824 Jed Prouty-Spring Byington Dec.
Cafe Metropole (G) 750 Loretta Young-Tyrone Power May
(Exploitation: June 19/37, p. 84.)
Californian, The (G) 753 Ricardo Cortez-Marlorie Weaver.. July
Change of Heart (G) 829 Gloria Stuart-Michael Whalen . . . . Jan.
Checkers (G) 834 ......Jane Withers-Stuart Erwin Feb.
Charlie Chan at Monte Carlo
(G) 832 Warner Oland-Keye Luke Jan. 21 ,'38t. . . .71 . Nov. 6/37
Charlie Chan at the Olympics
752 Warner Oland-Kath. DeMille May
(See "In the Cutting Room," Mar. 6/37.)
Charlie Chan on Broadway (G)
811 Warner Oland-Joan Marsh
City Girl (A) 833 Ricardo Cortez-Phyllis Brooks.
Danger — Love at Work (G)
808 Ann Sothern-Jack Haley
I8,'38t 80. Feb.
22,'38t 84. Apr.
18/37 61 .Apr.
3/37t 70. Nov.
I0,'37t 75'/2....
9/37 58. June
I0,'37t 60. Oct.
7/37 83. May
16/37 58. July
I4,'38t.. ..66. Jan.
I l/38t. ■ . .78. Dec.
21/37.
19/38
2/38
17/37
13/37
26/37
30/37
8/37
10/37
8/38
11/37
(re-issue)
Dinner at the Ritz (G) 820.
Great Hospital Mystery, The
(G) 751 Sally Blane-Thomas
(Reviewed under the title, "Dead Yesterday.")
Handy Andy (G) 871 Will Rogers
(re-issue)
(See "In the Cutting Room," Dec. 11/37.)
Heidi (G) 816 Shirley Temple-Jean Hersholt. . .
(Exploitation: Dec. 4/37, p. 70.)
Hot Water (G) 814 Jed Prouty-Spring Byington
In Old Chicago (G) 840 Tyrone Power-Alice Faye
(See production article, Sept. 4/37, p. 48.)
International Settlement (G)
826 Dolores Del Rio-George Sanders
Island in the Sky (G) 843 Gloria Stuart- Michael Whalen..
Oct.
22/37t..
. .68
Aug.
7/37
. Jan.
7/38t..
..60
Jan.
1/38
Nov.
5,'37t..
. .81
Oct.
2/37
Nov.
I2,'37t..
..62
Sept.
25/37
14/37
. .85
Mar.
8/34
. Nov.
26,'37t..
..77
Nov.
13/37
. Nov.
26/37t..
..71
Oct.
23/37
14/37
59
Mar.
6/37
I3,'37t..
. .81
May
5/34
28,'38t..
. 102
Jan.
29/38
I4,'38t..
61
Oct.
I5,'37t. .
. .88
Oct.
16/37
. Sept.
24/37t..
..58. July
17/37
.Apr.
I5,'38t.
.1 10
Jan.
8/38
.Feb.
4,'38t.
. .84
Jan.
29/38
.Apr.
I,'38t.
. .67
Mar.
19/38
May
7/37
.Will Rogers-Anita Louise.
Judge Priest (re-issue) 872.
King George VI Coronation
"70 Color Special July
Lady Escapes, The (G) 747. ... Gloria Stuart- Michael Whalen. .. .July
Lancer Spy (G) 809 George Sanders- Dolores Del Rio.. Oct.
Life Begins In College (G)
810 ••■ Ritz Bros. Gloria Stuart Oct.
I5,'37t....28
23/37 63. June
8/37t 84. Oct.
.64. Jan. 8/38
..75. Aug. 14/37
..71. Apr. 16/38
..68. July 24/37
..59. Mar. 19/38
..81. Mar. 12/38
8/37t.. ..55
4,'38t. .85'/2.Mar.
5/38
I9,'37t.
15/37..
.79. Nov. 13/37
.57. Feb.
13/37
7/37
Running Time
Title Star Rel. Date Minutes Reviewed
Love and Hisses (G) 825 Walter Winchell-Ben Bernie Dec. 3l/37t 84. Dec. 25/37
Love on a Budget (G) 836 Jed Prouty-Spring Byington Feb. 25,'38t
Love Under Fire (G) 803 Loretta Young-Don Ameche Aug. 20/37t
Mr. Moto's Gamble (G) 841 Peter Lorre-Keye Luke Mar. 25/38t
One Mile from Heaven (G)
802 Claire Trevor-Sally Blane Aug. I3,'37t
Raw Hide (G) 842 Smith Ballew- Evelyn Knapp Apr. 8,'38t
Rebecca of Sunnybrook Farm
(G) 837 Shirley Temple-Gloria Stuart Mar. I8,'38t
Roll Along Cowboy 812 Smith Ballew-Cecilia Parker Oct.
Sally, Irene and Mary (G) 827. Alice Faye-Fred Allen Mar.
(Exploitation: Apr. 9/38, p. 53.)
Second Honeymoon (G) 818. ... Loretta Young-Tyrone Power Nov.
(Exploitation: Feb. 5/38, p. 82.)
Secret Valley (G) 731 Richard Arlen- Virginia Grey Jan.
She Had to Eat (G) 757 Rochelle Hudson-Jack Haley June 11/37 74. Aug.
Sing and Be Happy 756 Anthony Martin-Dixie Dunbar. .. .June 25/37 64
(See "In the Cutting Room," May 1/37.)
Slave Ship (G) 748 Wallace Beery-Warner Baxter. .. .July 2/37 92. June 19/37
(See production article, Mar. 13/37, p. 16.)
Tarzan's Revenge (G) 823 Glenn Morris-Eleanor Holm Jan. 7,'38t.
Thank You, Mr. Moo (G) 831. .peter Lorre-Jane Regan Dec. 24,'37t.
Thin Ice (G) 805 Sonja Henie-Tyrone Power Sept. 3,'37t.
(Exploitation: Oct. 9/37, p. 66; Dec. 11/37, pp. 76, 78.)
Think Fast, Mr. Moto (G)
804 Peter Lorre- Virginia Field Aug. 27,'37t.
This Is My Affair (G) 721 Barbara Stanwyck- Robt. Taylor. ..May 28/37..
Under the Red Robe (G) 743. ..Conrad Veidt-Annabella May 21/37 82. June 12/37
Walking Down Broadway (G)
838 - Claire Trevor-Michael Whalen. ... Mar. I l,38t. . . .69. Feb.
Wee Willie Winkie (G) 760. .. .Shirley Temple-V. McLaglen July 30/37 99. July
(Exploitation: July 10/37, p. 88; Aug. 7/37, p. 92; Sept. 4/37, pp. 94, 97; Oct
p. 68.)
Western Gold (G) 761 Smith Ballew- Heather Angel Aug. 27/37..
Wife, Doctor and Nurse (G)
813 Loretta Young-Warner Baxter Sept. I7,'37t.
(Exploitation: Nov. 13/37, p. 62; Feb. 5/38, p. 03.)
Wild and Woolly (G) 806 Jane Withers-Walter Brennan Sept. I0,'37f .
You Can't Have Everything (G)
801 Alice Faye-Don Ameche Aug. 3,'37t.
(Exploitation: Jan. 8/38, p. 82.)
Nov. I2,'37t..- 79. Sept. 28/34
5/37
9/37
70. Jan. 15/38
67. Nov. 27/37
78. Aug. 28/37
66. Apr. 17/37
99
5/38
. .56. Sept.
. .85. Sept.
5/37
9/37,
1 1/37
11/37
64. July 24, 37
99. July 31/37
Coming
Alexander's Ragtime Band T. Power-A. Faye-D. Ameche
Four Men and a Prayer 848 . Loretta Young-Richard Green Apr. 29,'38t
(See "In the Cutting Room," Apr. 9/38.)
Hello Hollywood Jane Withers-Gloria Stuart
I'll Give a Million Warner Baxter-Marjorie Weaver
Josette 839 Simone Simon-Don Ameche June 3,'38t
(See "In the Cutting Room," Jan. 29/38.)
Kentucky Moonshine 844 Ritz Brothers-Tony Martin May I3,'38t
(See " In the Cutting Room." Apr. 16/38.)
Kidnapped Warner Baxter- F. Bartholomew. .. May 27,'38t
(See "In the Cutting Room," Feb. 26/38.)
Little Miss Broadway Shirley Temple-Jimmy Durante
Lucky Day Lynn Bari- Dennis Moore l
Mr. Moto Takes a Chance (G)
819 Peter Lorre- Rochelle Hudson June 24/38t. . . .63. Oct. 30/37
(Reviewed under the title, "Look Out, Mr. Moto.")
Mysterious Mr. Moto Peter Lorre-Mary Maguire
Rascals (G) Jane Withers-Robt. Wilcox May 20,'38t. . .*79. Apr. 9/38
Three Blind Mico Loretta Young-Joel McCrea
Time Out for Murder June Lang-Dick Baldwin
Trip to Paris (G) Jed Prouty-Shirley Deano May 6/38t 63. Mar. 26/38
We're Going to Be Rich Gracie Felds- Victor McLaglen
UNITED ARTISTS
Title Star Rel. Dato
Action for Slander (A) Clive Brook-Ann Todd Jan. 14,
Adventures of Marco Polo (A). .Gary Coopor-Sigrid Gurlo Apr. 15,
(Exploitation: Mar. 5/38, p. 60.)
Adventures of Tom Sawyer (G). Tommy Kelly-May Robson Feb. II,
(See production article, Oct. 9/37, p. 16: exploitation: Apr. 16/38.
Dark Journoy (G) Vivion Leigh-Conrad Voldt July 2.
Dead End (G) Sylvia Sldnoy-Joel McCrea Aug.
(Exploitation: Sept. 16/37, p. 80; Sept. 25/37, p. 71; Nov. 20/37
Divorce of Lady X, The (A),.. Merle Obcron-Laurcnce Olivier. ... Apr.
Dreaming Lips (A) Elis. Borgner- Raymond Massey. ..May
Farewell Again (G) Leslio Banks-Flora Robson Oct.
Running Timo
Minutes Reviewed
38t ....83. Aug. 14/37
38t...l04.Feb. 19/38
l/37t....94.0ct. 2/37
52nd Street (G) Ian Hunter-Pat Paterson Nov.
Gaiety Girls, The Jack Hulbort-Patricia Ellis Mar.
(Reviewed undor the title, "Pr.radiso for Two.")
'38t....9I.Feb.
pp. 51, 55.)
'37t 82. Mar.
37t....93.Aug.
18; Dec. 1 1/37,
'38t 91 .Jan.
•37 78 . Mar.
'37t 83. May
'37t....82.0ct.
'38f....73.Nov.
19/38
6/37
7/37
p. 76.)
15/38
6/37
22/37
9/37
6/37
30
MOTION PICTU RE HERALD
April 23, 1938
(THE RELEASE CHAKT—CONT'E)
Running Time
Tjtie Star Rel. Date Minutes Reviewed
Goldwyn Follies, The (G) "Charlie McCarthy"-Edgar Ber-
gen-Ritz Bros. -Adolphe Menjou.. Feb. 4,'38t . . . 1 09. Jan. 29,'38
(See production article, Nov. 13, '37, p. 14; exploitation: Mar. 12/38, pp. 63, 68; Mar. I9,'38,
pp. 72. 74; Mar. 26.'38, pp. 69. 72.)
Hurricane, The (G) Dorothy Lamour-Jon Hall Dec. 24,'37t. . . 102. Nov. 13, '37
(See production article, Aug. 7,'37, p. 16; exploitation: Nov. 20/37, p. 94; Feb. 5,'38,
p. 84; Feb. I2,'38, pp. 70, 73; Mar. 5, '38, p. 60.)
I Met My Love Again (G) Joan Bennett-Henry Fonda Jan. 28,'38t. . . .80. Jan. I5,'38
Knight Without Armour (G) . . . Marlene Dietrich-Robt. Donat. . . . July 23,'37t . . . 107. June 19, '37
(Exploitation: Aug. 21, '37, p. 78; Sept. Il,'37, p. 84.)
Love from a Stranger (A) Ann Harding-Basil Rathbone May I4,'37 87. Feb. I3,'37
Men Are Not Gods (A) Miriam Hopkins-Gert. Lawrence . .Jan. 22,'37 82. Jan. 2,'37
Murder on Diamond Row (G) . . Edmund Lowe-Ann Todd Dec. I0,'37t. . . .77. Sept. II, '37
(Reviewed under the title, "The Squeaker.")
Nothing Sacred (G) Carole Lombard-Fredric March.. .Nov. 26,'37t 75. Nov. 27,'37
(See production article, Aug. 21, '37, p. 16; exploitation: Dec. I8,'37, p. 65; Jan. 8,'38,
p. 88; Feb. 5,'38, p. 84; Mar. 26,'38, p. 68.)
Prisoner of Zenda (G) Ronald Colman-M. Carroll Sept. 3/37f. .. 101 .Sept. 4,'37
(Exploitation: Dec. I8,'37, p. 64.)
Stand-in (A) Leslie Howard-Joan Blondell Oct. 29,'37t 91. Oct. 9,'37
(Exploitation: Nov. 27,'37, p. 78; Dec. 18/37, p. 66.)
Stella Dallas (A) Barbara Stanwyck-John Boles Aug. 6/37t. . . 1 1 1 . July 31, '37
(Exploitation: July 3 1, '37, p. 61; Sept. 25,'37, pp. 69, 70; Oct. 2,'37, p. 74; Oct. 9, '37,
pp. 67, 69; Oct. 23,'37, pp. 83, 85; Oct. 30,'37, p. 86; Nov. 6/37, p. 66; Nov. 27,'37,
p. 78; Dec. 4,'37, pp. 77, 78; Feb. 19, '38, p. 83; Mar. I9,'38, p. 74.)
Storm in a Teacup (G) Vivien Leigh-Rex Harrison Feb. 25,'38t 86. June 12/37
Walt Disney's Academy Award
Revue Five Award Winners June I8,'37t 44
Walter Wanger's Vogues of
1938 (G) Warner Baxter-Joan Bennett Sept. I7,'37t.. .108. Aug. 7/37
(Exploitation: Aug. 21/37, p. 74; Sept. 11/37, p. 82; Nov. 20/37, p. 92; Nov. 27/37,
p. 80: Dec. 18/37, p. 65; Jan. 1/38, p. 58; Jan. 29/38, pp. 82, 84: Feb. 5/38, p. 82.)
When Thief Meets Thief (A)...D. Fairbanks, Jr.-V. Hobson June 4/3? 87. May 6/37
(Reviewed under the title, "Jump for Glory.")
Woman Chases Man (G) Miriam Hopkins-Joel McCrea May 7/37 71. May 1/37
(See production article, Apr. 17/37, p. 12; exploitation: June 12/37, p. 92; July 3/37.
p. 88; Sept. 11/37, p. 83; Oct. 30/37, p. 84.)
You Only Live Once (A) Sylvia Sidney-Henry Fonda Jan. 29/37 86. Jan. 30/37
(Exploitation: Jan. 30/37, p. 80; Mar. 6/37, p. 89; Mar. 20/37, pp. 76, 78; Apr. 3/37,
pp. 66, 71; June 26/37, p. 123; July 10/37. p. 87; Aug. 21/37, p. 74.)
Coming
Adventuress, The Madeleine Carroll-Henry Fonda..
(See "In the Cutting Room," Mar. 26/38.)
Algiers Charles Boyer-Sigrid Gurie
Madamoiselle Docteur (A) Dita Parlo-John Loder 77. Dec. 18/37
Mutiny in the Mountains Raymond Massey- Valerie Hobson
Over the Moon Merle Oberon-Rex Harrison
Return of the Scarlet
Pimpernel. The (G) Barry Barnes-Sophie Stewart Apr. 29.'38t. . . .88. Nov. 13/37
South Riding (A) Edna Best-Ralph Richardson 90. Jan. 22/38
Young in Heart, The Janet Gaynor-D. Fairbanks, Jr
UNIVERSAL
Running Time
Title Star Rel. Date Minutes Reviewed
Adventure's End (G) 2036 John Wayne-Diana Gibson Dec. 5/37t 63. Nov. 13/37
Armored Car (G) 1004 Robert Wilcox-Judith Barrett June 20/37 64. Aug. 14/37
As Good as Married (G) 1012. .John Boles-Doris Nolan May 9/37 81. May I, '37
Behind the Mike 2030 Wm. Gargan-Judith Barrett Sept. 26,'37t 68
Black Aces 2050 Buck Jones-Kay Linaker Sept. 5,'37t....58
Black Doll (G) 2014 Nan Grey-Donald Woods Jan. 30,'38t. . . .66. Jan. 22/33
Border Wolves 2056 Bob Baker-Connie Moore Feb. 25,'38t. . . .57
Boss of Lonely Valley 2052 Buck Jones Nov. I4,'37t 59
California Straight Ahead (G)
1030 John Wayne-Louise Latimer May 2/37 67. Apr. 8/37
Carnival Queen 2026 Dorothea Kent-Robert Wilcox Oct. 3,'37t....66
"Crime" of Dr. Hallet, The
(G) 2017 Ralph Bellamy-J. Hutchinson Mar. Il/38t 68. Mar. 12/38
Courage of the West 2054 Bob Baker-Lois January Dec. 5,'37t....57
(See "In the Cutting Room," Sept. 11/37.)
Empty Sadies (G) 1043 Buck Jones-Louise Brooks Dec. 20/36 62. Oct. 24/36
Forbidden Valley 2035 Noah Beery, Jr.-F. Robinson Feb. I3,'38t. . 67
(See "Mountains Are My Kingdom," "In the Cutting Room," Dec. 11/37.)
Girl With Ideas, A (G) 2015. ..Wendy Barrie-Walter Pidgeon. . . . Nov. 7/37t. . 66'/2. Nov. 6/37
Goodbye Broadway (G) 2012 Alice Brady-Chas. Winninger Apr. I,'38t- ..70. Mar. 26/38
I Cover the War (G) 1016 John Wayne-Gwen Gaze July 4/37 68. July 10/37
Idol of the Crowds (G) 2037. ..John Wayne-Sheila Bromley Oct. I0,'37t. .62'/2.Oct. 2/37
Jury's Secret, The (G) 2019 Fay Wray-Kent Taylor Jan. I6,'38t 65. Jan. 15/38
Lady Fights Back, The (G)
2035 Irene Hervey- Kent Taylor Sept. I9,'37t. . . .63. Oct. 28/37
Lady In the Morgue 2027 Preston Foster-Patricia Ellis Apr. 22,'38t- . . .70
(See "In the Cutting Room." Mar. 19/38.)
Last Stand. The 2029 Bob Baker-Constance Moore Apr. I,'38t
Law for Tombstone 2051 Buck Jones-Muriel Evans Oct. 1 0,'37t .... 59
Let's Make a Night of It
(G) 2041 C. (Buddy) Rogers-June Clyde. .. Mar. 25,'38t . . . .67. July 10/37
Love In a Bungalow (G) 1009.. Kent Taylor-Nan Grey June 27/37 66. July 10/37
Mad About Music (G) 2002. ... Deanna Durbin-Herbert Marshall. . Mar. 4,'38t . .96'/2. Mar. 5/38
Man In Blue. The (G) 1020 Robert Wilcox-Nan Grey May 30/37 67. May 22/37
Man Who Cried Wolf, The
(G) 2023 Tom Brown-Barbara Read Aug. 29,'37t . . . .96. Sept. 4/37
Star
Running Time
Rel. Date Minutes Reviewed
Title
Merry-Go-Round of 1938 (G)
2006 Bert Lahr-Alice Brady Nov. 14,'37f. . . .87. Oct. 23/37
Midnight Intrduer (G) 2016 Louis Hayward-Barbara Read Feb. 6,'38t. . . .68. Jan. 29/38
Night Key (G) 1024 Boris Karloff-Jean Rogers May 2/37 67. Apr. 24/37
(Exploitation: May 22/37, p. 87.)
Nurse from Brooklyn (G) 2022. Sally Eilers-Paul Kelly Apr. I5,'38t 67. Apr. 16, '38
Oh, Doctor! (G) 1013 Edward Everett Horton May 16/37 67 Apr. 24/37
(Exploitation: May 22/37, p. 87.)
100 Men and a Girl (G) 2001.. Deanna Durbin-Adolphe Menjou .. Sept. I2,'37t. . . .84. Sept. 11/37
(See musical analysis, Sept. 18/37, p. 29; exploitation: Sept. 25/37, p. 68; Oct. 2/37,
p. 76; Oct. 9/37, p. 69; Nov. 6/37, pp. 56, 66; Nov. 20/37, p. 82; Nov. 27/37, p. 80;
Dec. 18/37, p. 68; Jan. 1/38, p. 60.)
Prescription for Romance(G)20l3. Wendy Barrie-Kent Taylor Dec. 1 2,'37t . . . .66. Dec. 18/37
Reckless Living (G) 2021 Robt. Wilcox-Nan Grey Apr. 8,'38t. . .*65. Apr. 2/38
Reported Missing (G) 1006 Wm. Gargan-Jean Rogers Aug. 15/37 63. Aug. 7/37
Road Back, The (G) 1005 Richard Cromwell-John King Aug. 1/37. ... 103. June 26/37
(See production article, Apr. 24/37, p. 16; exploitation: July 31/37, p. 80; Sept. 18/37.
p. 83; Oct. 9/37, pp. 66, 68.)
Singing Outlaw, The 2055 Bob Baker-Joan Barclay Jan. 23/38t....56
Smoke Tree Range 1046 Buck Jones-Muriel Evans June 6/37 59
Some Blondes Are Dangerous
2018 Noah Beery, Jr.-Dorothea Kent.. .Nov. 28,'37t. . . .64'/2
Spy Ring, The (G) 2033 Wm. Hall-Jane Wyman Jan. 9,'38t. . . .61 . Jan. 29/38
State Police (G) 2029 John King-Constance Moore Mar. I8,'38t. . . .61 . Apr. 2/38
Sudden Bill Dorn 2053 Buck Jones-Evelyn Brent Dec. I9,'37t. . . .59
That's My Story 2034 Claudia Morgan-Wm. Lundigan . . . Oct. 24,'37t. • . .62
(See "In the Cutting Room." July 3/37.)
Trouble at Midnight (G) 2020. . N. Beery, Jr.-Catherine Hughes . .Oct. I7,'37t. . . .68. Nov. 20/37
We Have Our Moments (G)
1017 Sally Eilers-James Dunn Mar. 28/37 67. Apr. 3/37
West Bound Limited 1008 Lyle Talbot-Polly Rowles July 11/37 66
Westland Case, The (G) 2024. . Preston Foster-Carol Hughes Oct. 3l/37t. . . .63. Oct. 2/37
Wildcatter, The 1015 Scott Colton-Jean Rogers June 6/37 96. Dec. 18/37
Wings Over Honolulu (G)
101 1 Wendy Barrie-Ray Milland May 23/37 76. Apr. 24/37
You're a Sweetheart (G) 2004. .Alice Faye-George Murphy May 23/37 78. May 15/37
(Exploitation: Feb. 12/38, p. 72; Apr. 2/38, p. 58; Apr. 16/38, p. 50.)
Coming
Air Devils Dick Purcell-Beryl Wallace May I3,'38t.
Devil's Party, The V. McLaglen-Beatrice Roberts. ... May 20,'38t.
(See "Hell's Kitchen/' "In the Cutting Room," Apr. 9/38.)
Letter of Introduction E. Bergen-'Xharlie McCarthy". . .Aug. I9,'38t.
Rage of Paris, The D. Darrieux-D. Fairbanks, Jr. ...June 24/38t.
Sinners in Paradise John Boles-Madge Evans May 6,'38t.
(See "In the Cutting Room." Mar. 26/38.)
Suspicion Warren William-Gail Patrick
WARNER BROTHERS
(See also First National)
Running Time
Title Star Rel. Date Minutes Reviewed
Accidents Will Happen (G) 222. Ronald Reagan-Gloria Blondell. ..Apr. 9/38t. . . .62. Feb. 26/38
Another Dawn (A) 106 Kay Francis-Errol Flynn June 26/37 73. Apr. 10/37
(See production article, Mar. 6/37, p. 16.)
Blazing Sixes 129 Dick Foran-Helen Valkis June 12/37 55
Blondes at Work 255 Glenda Farrel I -Barton MacLane. . . Feb. 5,'38t
Devil's Saddle Legion, The
130 Dick Foran-Anne Nagel Aug. 14/37 52
Expensive Husbands (G) 223 ... Beverly Roberts-Patric Knowles. . . Nov. 27,'37f . . . .62. Sept. 11/37
Fly-Away Baby (G) 125 Glenda Farrel I -Barton MacLane . .June 19/37 60. June 12/37
First Lady (G) 210 Kay Francis-Preston Foster Dec. 4/37t . . . .82. Sept. 11/37
(Exploitation: Feb. 19/38, p. 84.)
Footloose Heiress 123 Craig Reynolds-Ann Sheridan Aug. 21/37
(See "In the Cutting Room," Apr. 10/37.)
Great Garrick, The (G) 209 Brian Aherne-O. de Havilland. . . .Oct. 30/37 89. Oct. 2/37
He Couldn't Say No (G) 221. ..Frank McHugh-Jane Wyman Mar. I9.'38t. . . .57. Dec. 11/37
(Reviewed under the title, "Larger Than Life.")
Invisible Menace (G) 224 Boris Karloff- Marie Wilson Jan. 22/38t 55. Oct. 23/37
(Reviewed under the title, "Without Warning.")
It's Love I'm After (G) 207 Leslie Howard-Bette Davis Nov. 20,'37t. . . .90. July 31/37
Jezebel (G) 204 Bette Davis-Henry Fonda Mar. 26/38t . . *l 03 . Mar. 12/38
Kid Comes Back, The (G) 214. Wayne Morris-June Travis Feb. I2,'38t. . . .61 . Jan. 30/37
(Reviewed under the title. "Don't Pull Your Punches.")
Kid Galahad (G) 102 Edw. G. Robinson-Bette Davis.. ..May 29/37. ... 101 .May 8/37
(Exploitation: June 5/37, p. 64; Sept. 4/37, p. 96.)
Life of Emile Zola, The (G)
203 Paul Muni-Gale Sondergaard Oct. 2/37f.. . 1 16. July 10/37
(Exploitation: Oct. 2/37, p. 76; Oct. 9/37, p. 68; Nov. 27/37, p. 84; Dec. 25/37, p. 58;
Jan. 15/38, p. 65; Jan. 29. 38, pp. 82, 84. 85; Feb. 12/38, p. 72; Apr. 16/38, p. 54.)
Love, Honor and Behave(A)2l6. Wayne Morris-Priscilla Lane Mar. I2,'38t. . . .71 . Feb. 19/38
Marry the Girl (G) 116 Hugh Herbert-Mary Boland July 1/37 68. Aug. 14/37
Over the Wall (G) 212 Dick Foran-June Travis Apr. 2,'38t. . . .66. Apr. 2/38
Public Wedding 126 Jane Wyman-William Hopper July 10/37 58
Penrod and His Twin Brother
(G) 226 Billy and Bobby Mauch Feb. 26/381.. ..63. Jan. 15/38
Sergeant Murphy (G) 216 Ronald Reagan-Mary Maguire Jan. l/38t. . . .57. Dec. 11/37
Singing Marine, The (G) 101 .. Dick Powell- Doris Weston July 3/37. ... 105. July 10/37
(Exploitation: July 24/37, p. 80; Sept. 25/37, pp. 68, 71.)
Slim (G) 114.- Pat O'Brien-Henry Fonda June 12/37 80. July 3/37
Swing Your Lady (G) 211 H. Bogart-Louise Fazenda Jan. 8/38t. . . .79. Jan. 8/38
(Exploitation: Feb. 26/38, p. 68; Mar. 19/38, p. 76; Mar. 26/38, p. 69; Apr. 2/38, p. 56.)
Tovarich (G) 201 Claudette Colbert-Charles Boyer . . Dec. 25/37f. . . .98. Dec. 4/37
Varsity Show (G) 202 Dick Powell-Fred Waring Sept. 4/37f . . . 121 . Aug. 21/37
(See production article, July 24/37, p. 16; exploitation: Nov. 20/37, p. 94; Dec. 4/37,
p. 77; Jan. 1/38, p. 60.)
April 2 3, 19 3 8
MOTION PICTURE HERALD
81
(THE RELEASE CHART-- CONT'D)
Running Time
Title Star Rel. Date Minutes Reviewed
White Bondage (G) 125 Jean Muir-Gordon Oliver June I9,'37 60. Mar. 13, '37
Wine. Women and Horses (G)
218 Barton MacLane-Ann Sheridan . .Sept. Il,'37t 64. July 24,'37
Coming
Amazing Dr. Clitterhouse. The.Edw. G. Robinson-C. Trevor
(See "In the Cutting Room.'' Apr. 9,'38.)
Angels with Dirty Faces James Cagney-Pat O'Brien
Boy Meets Girl James Cagney-Pat O'Brien
Cowboy from Brooklyn Dick Powell-Priscilla Lane
(See "In the Cutting Room," Feb. I9,'38.)
Crime School Gale Page-H. Bogart May 28, '38
(See "In the Cutting Room." Feb. 26, '38.)
Defense Rests, The Ronald Reagan-Mary Maquire
Four's a Crowd E. Flynn - 0. de Havilland -
R. Russell
Garden of the Moon Pat O'Brien-Margaret Lindsay
Gold Diggers in Paris Rudy Vallee- Rosemary Lane June ll,'38t
(See "In the Cutting Room," Mar. 19, '38.)
In Every Woman's Life Kay Francis-John Litel
Little Miss Thoroughbred Ann Sheriden-John Litel June 4,'38t
(See "Little Lady Luck," "In the Cutting Room." Feb. I2,'38.)
Men Are Such Fools Wayne Morris-Priscilla Lane May 2l/38t
(See "In the Cutting Room," Jan. 22, '38.)
Penrod's Double Trouble (G).. Billy and Bobby Mauch *60.Apr. 2,'38
Singing Cop, The Dick Foran-Ann Sheridan
White Banners Claude Rains-Fay Bainter June 25.'38t
(See "In the Cutting Room," Feb. 26, '38.)
OTHER PRODUCT (DOMESTIC)
Running Time
Title
Star
Dist'r
Rel. Date
Adventures of Chico (G).. Nature Film Woodard Bros Apr.
Amateur Crook Herman Brix Victory Dec.
Dawn to Dusk Margaret Morris. ... Advance Nov.
Dead March, The (A) Boake Carter Imperial Sept.
Dynamite Delaney Weldon Heyburn Imperial Jan.
Harlem on the Prairie (G) Herbert Jeffries ...Associated Dec.
Heroes of the Alamo (G).Earl Hodgins Sunset Aug.
Lost Ranch Tom Tyler Victory Nov.
Million Dollar Racket (G). Herman Brix Victory Oct.
Nation Aflame (G) Noel Madison Treasure Oct.
Night Nurse Joby Jordan Advance Jan.
Now Is the Time Joby Jordan Advance Nov.
Orphan of the Pecos Tom Tyler Victory Dec.
Rangers Roundup (G) Fred Scott Spectrum Feb.
Roaring Six Guns Kermit Maynard ... Ambassador-Conn . . Oct.
Squadron
'B'
.Margaret Morris ...Advance Sept.
Swing It, Professor (G).. Pinky Tomlin Ambassador-Conn .. Nov.
Three Legionnaires (G).
What Price Vengeance?
(G)
With Pleasure, Madame.
Robt. Armstrong ..General June
Lyle Talbot Rialto June
Conrad Nagel Imperial Apr.
Minutes R
'38... 60. Nov.
37t..58
37t
37t..73.Sept
'38t..80
'37. .*55. Nov.
37. .*75. Aug.
'37T..56
37t • .62. Nov.
37. ..76 Oct.
'38t
37t
'37t
'38t.
37t
'37t
'37t.*60.Nov.
'37. .*60. Mar.
eviewed
27/37
ll.'37
27,'37
7,'37
20, '37
23, '37
.55
• 55. Feb.
13/37
27,'37
Young Dynamite Frankie Darro
. Ambassador-Conn . .Sept.
37... 57. June
37t- .90
37t
eviewed
5,'38
12, '38
26, '38
26,'37
Coming
Delinquent Parents Doris Weston Progressive July I, '38
Scandal House Adrienne Ames Progressive July 15, '38
Topa Topa (G) Helen Hughes Pennant *65.Apr. 16, '38
Wayward Daughters Verna Hillie Progressive July I, '38
OTHER PRODUCT (FOREIGN)
Running Time
Title Star Dist'r Rel. Date Minutes R
Ada Don't Do That Polish Film Hoffberg Oct. I5,'37t..82
Adam's Tree (G) Elsa Merlini Cine Lux Jan. 19/38 . . .78. Feb.
Affairs of Maupassant, The
(A) Lili Darvas Gallic Feb. 1 1/38. . .84. Feb.
Al Chet Jewish Film .. Foreign Cinema Arts Jan. 1/38. ..90
Alibi, The (A) Erich Von Stroheim.B. N. Film 95. Feb.
Angel's Pit, The (A) Amedo Nazzari June
All Men Are Wild Paul Javor Hunsaria Oct. 2l/37t . . .9 rls. .
Anniversary Imre Raday Hungaria Dec. 10/371 .. 10 rls. .
Bank Holiday (G) John Lodge General 86. Mar.
Big Fella (G) Paul Robeson British Lion 73. July
Bride from Toroeke Paul Javor Hungaria Oct. l/37t • 10 rls. .
Bronze Sentries (G) Fosco Ginschetti ...Fenoroma Oct.
Business In Distress Czech Film Hoffberg Oct. I5,'37t.90
Call, The (G) Jean Yonnel Best Mar. 28/38. . .75 . Apr.
Club de Femmes (A) Danielle Darrieux.. Mayer-Burstyn . . ..Oct. 19/37. .89. Oct.
Dance Program (A) Marie Bell A.F.E. Corp 120. Jan.
Don Quixote (G) Chaliapin World Sept. '37t . .78. July
Dybbuk, The (A) A. Morewski Geist Apr. 15/38. 120. Mar.
Edge of the World, The
(A) Finlay Currie British I. E. Co 80. Aug.
Eighty Miles an Hour Gy Kabos Hungaria Nov. I9,'37t ■ ■ .8 rls. . ,
Emil Und Die Detektive. . Fritz Rasp International 77
Fury Over Spain (G) Modern Film 55. Aug.
Gang Show, The (G) Ralph Reader General May
Generals Without Buttons
Jean Murat Mayer-Burstyn. ... Feb. 4/38. . .80. Jan.
26/38
10/37
2/37
2/38
23/37
29/38
8/37
19/38
14/37
(A)
Gobsek (A) Leonid Leonidov ..Amklno 74. Aug.
14/37
1/37
29/38
14/37
15/38
5/38
Running Time
Title Star Dist'r Rel. Date Minutes Reviewed
Grand Illusion (A) Erich von Stroheim. World I2C. July 3/37
(Reviewed under the title "La Grande Illusion")
Greece of 1938 Newsreels Norton Jan.
Green Fields (G) Helen Beverly Collective Oct.
Gueule D'Amour (A) Jean Gabin A. C. E
Heart for Heart Pager-Szorenyi ...Danubia Apr. l7/38t-.83
Help! I Have Inherited. . Irene Agay Danubia Dec. 24/37t/..88
Hotel Springtime Gy Kabos Hungaria Nov. 30/37f . . 10 rls
"Housmaster?' (G) Otto Kruger Assoc. British 95. Feb. 26/38
I Married for Love Kabos- Radal Danubia Feb. 4/38t ■ -84
I Picked You for My
Husband Paul Javor Hungaria Nov. 4/37t.. 9rls
I See Ice (G) George Formby Assoc. British 81. Apr.
In the Far East (G) N. Begollubov Amkino Oct. 19/37. . .81 Oct.
Jolly Paupers Jewish Film ... Foreign Cinema Arts. . Mar. 1/38.. .65
Jericho (G) Paul Robeson Gen
9,'38t .90
I l/37t- 105. Jan.
95. Feb.
2/38
30/37
King's People, The (G)..John Drinkwater . ..Mindlin
La Damincella di Bard (G).Emma Grammatica. . I C. I.
Lady Seeks Room Zilahi-Kabos Danubia
Life and Loves of
Beethoven (G) Harry Bauer World
Lie of Nina Petrovna, The
(A) Fernand Gravet ....Lenauer Mar.
Loves of DuBarry Gitta Alpar Hoffberg Mar,
Lower Depths, The (A) . . . Jean Gabin Mayer-Burstyn. .. .Oct.
77
Sept.
4/37
7/37t .
22/38t-
1 15
.75
Feb.
19/38
May
1 1/37. .
.70
May
22/37
Feb.
5/38. .
.77
Feb.
12/38
Mar.
I0,'38t •
.91
Dec. l5/37t.82.Dec. 4/37
29/38. . .80. Apr.
30/38t. .78
15/37.
.95. Sept.
.63
.78. Oct.
Luck of the Irish Richard Hayward ..Guaranteed Mar. I5,'38t
Lucrezia Borgia (A) Edwige Feuillere ..European Oct. 12/37.
Mademoiselle Docteur (A).Dita Parlo United Artists 105. May
Make Up (G) N. Asther-J. Clyde. Assoc. British 70. July
Man Sometimes Errs A. Tekes Hungaria Feb. 4,'38t ■ ■ 10 rls. . .
Mayerling (A) Charles Boyer Pax Films Sept. 13/37. . .91 Sept.
(Exploitation: Nov. 6/37, p. 56.)
Meriusse (G) Henri Poupon French M. P Jan. '38. . .67. Dec.
Merry Comes to Town (G).Zasu Pitts Sound City 77. June
Meseanto Pertzel-Torzs Danubia Oct. l5/37t -87
Miracle of Lourdes John Bara Danubia Nov. I,'37f . .62
Monastery (G) Monastic Film World Apr. l/38t- -55. Feb.
(Exploitation: Feb. 19/38, p. 84.)
Mutiny of the Elsinore,
The (G) Paul Lukas Assoc. British 77. Sept.
My Daughter Is Different. Turray-Kabos Danubia Oct. 20,'37t ■ -88
Noches de Gloria (A) Esperanza Iris Bueno 95. Mar.
Nocturne (A) Ria Byron Schwab 90. Mar.
Old Curiosity Shop, The.. Dickens Story Hoffberg Dec. I2,'37t . .74. Feb.
Orage (A) Charles Boyer Davcn-Lauer 105. Feb.
Orphan Boy of Vienna
(G) Hans Olden General 77. Sept.
Pearls of the Crown (A)..Sascha Guitry Lenauer 115. June
Reborn Elene Papadake ...Norton Dec. 5/37. ..90
Room No. Ill Javor-Lazar Danubia Apr. l/38t. 9l
Ruler. The (G) Emil Jennings Amer.-Tobis Oct. 15/37. . 120. Oct.
Silver Blaze (G) Arthur Wontner Assoc. British 70. July
Sister Mary Javor-Sved Danubia Oct. I0>*37t . .91
Sisters in Arms (G) J. Sully-J. Day C. U. C 125. Dec.
Ski Chase Hannes Schneider. . World Feb. 15/38.. .73
Song of the Lark Czech Film Hoffberg Dec. 8/37t..90
Spanish Earth, The (A) Prometheus Aug. 20/37. . .58. Sept.
Sport of Love, The Gy Kabos Hungaria Dec. 24/37t . . 8 rls. . .
Student's Romance, The
(G) Patrlc Knowles Hoffberg Oct. I0,'37t July
Sutyl, the Lucky Child... Adam Klari Hungaria Jan. Il,'38t
Tempest in Charda Javor-Lazar Danubia Jan. 7/38... 90
23/37
1/37
10/37
25/37
25/37
5/37
5/38
18/37
26/38
12/38
2/35
12/38
18/37
5/37
30/37
17/37
4/37
9/37
Tender Enemy Simone Berriau ...World Mar. 30/38t-.65
Texas Mammy Fedak Danubia Feb. 1 8. ' 38 1 . .89.
Thirteen, The (A) Ivan Novoseltsev ...Amkino 85 July 17/37
This Is China Guaranteed Dec. l/37t -68
Three Spinsters Rajnay-Kabos Danubia Oct.
T-Kies Koff Jewish Film Foreign Cinema Arts .. May
Tomi (G) Pecsi-Adam Danubia Sept. I l.'37t . .81 .Oct. 30/37
True Love Sophea Domogloy ..Norton Oct.
Two Prisoners Paul Javor Hungaria Oct.
Uncivilized (A) Dennis Hocy Box Office Nov. 23/37. . .77. Nov. 27/37
Vessel of Wrath (A) Chas. Laughton ...Assoc. British 95. Mar. 26/38
Village Rogue. The M. Dayka Hungaria Jan. 21 ,'38t . . 10 rls
Voice of India Hoefller Expedition. Hoffberg Jan. 28/38T..70
World's in Love, The (A).Marta Eggorth Viennese May 18/37. . .65. Nov. 20/37
Yellow Roses Kabos Danubia .. Mar. l/38f..90
30/37T ..72.
15/38. . 102.
3/37t ..85
I2.'37t . . 10 rls. . .
23/37. ..77. Nov.
82
MOTION PICTURE HERALD
April 2 3, 19 3 8
(THE RELEASE CHAET—CCNT'D)
SH€ET
1 1 1 MS
[Numbers immediately follow-
ing title designate date re-
viewed; for example, (8-1-37)
August 1, 1937.1
COLUMBIA
BROADWAY COMEDIES
Title
Rel. Date Min.
Mai
l3,'38tl5'/2 . .
Andy Clyde
Big Squirt. The (10-2-37).
Sept.
I7,'37tl8
Charlie Chase
Bury the Hatchet (8-21-37)
Aug.
6,'37.I9
Oct.
|,'37tl6
July
22,'37.l9,/2..
Cash and Carry (9-11-37)..
Sept.
3/37tl8'/2. .
(3 Stooges)
Mar.
25/38tl6'/2..
Doggone Mixup (2-12-38)..
Feb.
4,'38tl8'/2..
Fiddling Around (2-19-38)
Jan.
2l,'38tl7'/2. .
(Collins-Kennedy)
July
2,'37. l7'/2. .
Oct.
29,'37t I7'/Z . .
Andy Clyde
Grips, Grunts and Groans
(3-27-37)
Jan.
15/37. 19
(3 Stooges)
Halfway to Hollywood
July
l/38tl7'/2..
(All Star)
Healthy, Wealthy and Dumb. May
20.'38t 1 6
(3 Stooges)
He Done His Duty
(12-18-37)
Dec.
IO/37tl7'/2..
Andy Clyde
Jump, Chump, Jump
Apr.
l5,'38tl9'/2..
Andy Clyde
Man Bites Love Bug
(1-22-38)
Dec.
24,'37tl8
Charlie Chase
Apr.
29,'38|I8
Charlie Chase
Oh What a Knight
Nov.
22,'37tl6'/2. .
(Herman Bing)
Old Raid Mule, The
Mar.
4/38tl7'/2..
Andy Clyde
Playing the Ponies
(10-23-37)
Oct.
I5,'37tl7
(3 Stooges)
Sitter Downers, The
(11-27-37)
Nov.
26,'37tl6....
(3 Stooges)
Soul of a Heel, The
June
4/38tl6'/2..
(All Star)
Apr.
I,'38tl8....
(3 Stooges)
Termites of 1938 (1-22-38)
Jan.
7,'38tl7....
(3 Stooges)
Time Out for Trouble
(4-2-38)
Mar.
l8,'38tl6'/2. .
Charlie Chase
Wee Wee Monsieur
(3-26-38)
Feb.
I8,'38tl7
(3 Stooges)
BROADWAY FOLLIES
Brokers Follies (12-11-37)
Dec.
l5,'37tl0'/2..
Drug Store Follies
Sept.
3/37tl0'/2..
Rooftop Frolics (10-16-37)
. Oct.
l/37tll.,..
Timberland Revels
(11-27-37)
Nov.
5.'37tl0...
COLOR RHAPSODIES
Oct.
22.'37t.8....
Big Birdcast, The
. Apr.
I4.'38t
Bluebird's Baby (3-12-38)
Jan.
2l,'38t.7
Foolish Bunny, The
(4-2-38)
Mar.
26, '381.6....
Gifts from the Air
. Dec.
l8,'37t.7'/2. .
(re-issue)
Hollywood Picnic (1-15-38)
. Dec.
I8,'37t.8
Horse on the Merry-Go-
Round, The (3-26-38)...
. Feb.
l7,'38t.6'/2..
. July
I6.'37..8....
Little Match Girl
(11-27-37)
Nov.
5,'37t.8i/2..
Scary Crows (9-1 1-37)
Aug.
20,'37. .8
Spring Festival (8-21-37) .
Aug.
6,'37. .8
Stork Takes a Holiday. The
June
II, '37.. 8....
Swing. Monkey, Swing
(10-2-37)
Sept.
I0.'37. 7'/2. .
Window Shopping
1 imp
3'3Rt
COLUMBIA
TOURS
Haiti's Black Napoleon
(8-21-37)
. Aug.
6,'37..9...
37t 3 rls
38t . I rl
38f . I rl
37. .7..
'37t.»'/2
38t.6'/2
'38t.6'/2
'38t.6. .
38t....
38t
Title Rel Date Min.
Pirate Parts of the Carib-
bean July 2, '37.. 9...
COMMUNITY SING
(1st Series)
Community Sing (No. 4) . . . June I8,'37. IO'/2 .
Community Sing (No. 5)
(9-11-37) July 24/37. IO'/2.
(2nd Series)
No. I (9-11-37) Aug. 20,'37fl0...
No. 2 (10-16-37) Sept. I7,'37tl0...
No. 3 (10-16-37) .Oct. l5,'37tl0'/2.
No. 4 (12-11-37) Nov. 28,'37tl0'/2.
No. 5 Feb. 5,'38tl0...
No. 6 Feb. 25,'38tl0. . .
No. 7 ( 3-26-38) Mar. I8,'38tl0...
No. 8 May 6,'38t
No. 9— June 25,'38t
HAPPY HOUR
Aladdin and the Wonderful
Lamp Dec. 18,'
Jungle Babies June I,'
New Nation, The (Czecho-
slovakia) June I,'
KRAZY KAT CARTOONS
19. Masque Raid, The June 25,
20. Railroad Rhythm Nov. 20,
21. Sad Little Guinea Pigs. Feb. 22,
22. Auto Clinic, The Mar. 4,
23. Little Buckaroo Apr. II,
24. Krazy Magic May 20,'
25. Krazy's Travel Squawks. July 4,
SCRAPPY CARTOONS
Canine Capers Sept. 16,
Clock Goes 'Round and
'Round (11-20-37) Nov. 6,
Dizzy Ducks (12-19-36) ... July 18
Fire Plug, The (11-13-37) Oct. 16,
New Homestead, The
(2-12-38) Jan. 7
Scrappy's Music Lesson June 4,
Scrappy's News Flashes
(1-22-38) : Dec. 8,
Scrappy's Playmates Mar. 25,
Scrappy's Trip to Mars Feb. 4,
SCREEN SNAPSHOTS
No. 10 June 4,
No. II June 25,
No. 12 (10-16-37) Aug. 13,
No. 13 (10-16-37) Sept. 10,
(New Series)
No. I (10-16-37) Sept. 17,
No. 2 Oct. 15,
No. 3 (12-1 1-37) Nov. 18,
No. 4 Dec. 24,'
No. 5 ( 1-22-38) Jan. 7,
No. 6 ( 3- 5-38) Feb. 4,
No. 7 ( 4- 2-38) Mar. 4,'
No. 8 Apr. I,
No. 9 Apr. 29/
No. 10— May 27,'
No. II— June 24,
SPECIAL
SPORT THRILLS
Cadet Champion (12-1 1 -37). Dec. 17,
Feminine Fun Feb. 18,
Future Stars Aug. 30,
Golf Magic (9-11-37) Aug. 16,
Play Ball Apr. 15,'
Set 'Em Up Oct. 29,
Snow Foolin' (2-12-38) Jan. 21,
Sport of the Seasons June 25,
Sport's Greatest Thrills
(8-21-37) Aug. 3,
Sport Stamina Apr. 10,'
Trotting Thoroughbreds
(10-16-37) Sept. 30,
Unusual Hunting (3-26-38) . Mar. 15,
STRANGE AS IT SEEMS
Boy Who Saved a Nation.
The (1-22-38) Dec. 10,
Little Jack Horner
(10-2-37) Sept. 16,
Silver Threads (12-1 1-37) .. Nov. 12,
WORLD IN COLOR
City of the Golden Gate
(11-20-37) Oct. 10.
El Salvador (2-12-38) Jan. 15,
Friendly Neighbors
(Ontario) Apr. 29,'38f.
'37t.6'/2
37t.5'/2
'37..6'/2
'37t.6..
'38t.7..
'37. .7..
'37t.6..
'38t.6..
'37t-7..
'37. .9..
37 . 1 0'/2
37.10..
37.10..
37tl0. .
37t.9'/2
37t.9'/2
37tl0. .
38t.9'/2
38f 10. .
38tl0..
38t....
38t....
38t
38t
37t.9..
38tl0..
37.. 9..
37. .9..
38t . . . .
37t.9'/2
38tl0..
37.. 9..
37.. 9..
38t.9'/2
37t.9'/2
38tl0. .
37t.9'/2.
37t.6i/2.
37tl0'/2.
37t.9'/2.
38t.9. . .
EDUCATIONAL
[Distributed through
Twentieth Century-Fox]
Title Rel. Date Min.
SONG AND COMEDY HITS
All's Fair (3-26-38) Feb. 25,'38tl0
Ask Uncle Sol (10-23-37) .. Oct. 8,'37tl!
Big Apple, The (10-2-37) .. Sept. I7.'37t.9
Title Rel. Date Min.
Calling All Crooners
(12-4-37) Nov. l9/37tl0'/2.
How to Dance the Shag Dec. I7,'37f .8 —
Love Goes West (1-15-38) . Dec. 3l/37tl0'/2.
Miss Lonely Hearts
(10-30-37) Sept. 24/37tlO'/2.
Pot Luck (8-14-37) Aug. 6/37tll...
Rhythm Saves the Day
(12-4-37) Oct. 29,'37tll...
Trailer Paradise Nov. 26,'37t.9...
TERRY-TOONS
Barnyard Boss, The Dec. 24,'37t.6'/2.
Big Top, The May I2,'38t.l rl.
Billy Goat's Whiskers, The. Dec. IO,'37t.6l/2.
Bugs Beetle and His
Orchestra Jan. 2l/38t.6'/2.
Close Shave, A Oct. l/37t.6'/2.
Dancing Bear, The
(11-6-37) Oct. l5/37t.6'/2.
Dog and the Bone, The
(11-27-37) Nov. I2,'37t.6...
Farmer Al Falfa in Trailer
Life Aug. 20/37t.5'/2.
Gandy the Goose (3-19-38) . Mar. 4,'38t.6...
Happy and Lucky Mar. l8,'38t.6'/2.
His Off Day Feb. 4,'38t.6l/2.
Homeless Pup, The July 23,'37..7...
Just Ask Jupiter (2-19-38) . Feb. I8,'38t.6...
Kiko's Cleaning Day
(10-2-37) Sept. l7,'37t.6'/2.
Lion Hunt, The (I - 1 5-38) . Jan. 7,'38t.7...
Maid in China Apr. 29,'38f . I rl .
Mechanical Cow, The June 25, '37.. 7...
Mountain Romance, A Apr. l/38t.6'/2.
Paper Hangers, The
(8-14-37) July 30,'37..7...
Pink Elephants July 9, '37.. 7...
Play Ball June 1 1, '37. .6. . .
Robinson Crusoe's Broadcast. Apr. 1 5,'38t - 1 rl.
Saw Mill Mystery, The Oct. 29,'37t .6'/2 .
Sea Devil, The May 27,'38f . I rl.
Timid Rabbit, The Nov. 26/37t.6'/2.
Villain Still Pursued Her,
The Sept. 3,'37t.6'/2.
TREASURE CHEST
Grey Owl's Little Brother. . Dec. 24,'37tl0...
How to Ski Aug. 20,'37tll...
Kingdom for a Horse Apr. 22,'38t 10...
Music from the Stars Mar. 25,'38tll...
Not So Dumb Dec. i 0.'37t .9. . .
Ornamental Swimming ....June 4, '37. 10...
Private Life of the Gannets
(9-25-37) Sept. I0,'37tll...
Return of the Buffalo Apr. 8,'38t.9'/2.
Sky Fishing (3-26-38) Feb. 25/38t.9'/2.
Songbirds of the North
Woods (2-12-38) Feb. Il,'38tl0...
TWO-REEL COMEDIES
Affairs of Pierre, The
(7-31-37) Aug. 6,'37tl9...
Air Parade (2-12-38) Jan. I4.'38tl9
Bashful Ballerina
(10-2-37) Sept. I7,'37t20...
Bashful Buckaroo, The Dec. 3,'37tl9'/2.
Beautiful But Dummies Mar. 25,'38tl7...
Cupid Takes a Holiday
(2-19-38) Feb. 4,'38tl5...
Cute Crime Apr. 29,'38f.2rls
Dates and Nuts (I -15-38) .. Dec. 3i,'37f 19
Dime a Dance Dec. 24/37tl9'/2.
Getting an Eyeful
(1-22-38) Jan. 2l,'38tl8...
Going, Going Gone Oct. 6,'37tl8...
Heir Today Nov. 5,'37fl8...
Hi-Ho Hollywood Jan. 7,'38tl6...
Hurray for Hooligan
(12-4-37) Nov. I9,'37tl7...
Koo-Koo Correspondence
Skool, The Nov. I9,'37f 18
Love and Onions (3-26-36) . Mar. Il,'38tl9...
Meet the Bride Oct. 29,'37tl7...
Miss They Missed, The
(2-12-38) Jan. 28,'38tl8...
Money on Your Life May 1 3,'38f . 2 rls
Montague the Magnificent
(8-14-37) Aug. 27,'37tl8...
Playboy Number One
(12-4-37) Nov. 26,'37tl7...
Silly Night (10-23-37) Oct. I,'37tl9...
Sing for Sweetie Apr. 1 5,'38f 19...
Slacks Appeal Aug. I3,'37tl9...
Smart Way. The (1 0-30-37). Oct. . I5,'37tl8
Sweeties Sept. 3,'37tl5...
Timid Ghost, The Sept. 24,'37fl6...
Uncle Sol Solves It Feb. Il,'38tl5...
Wanna Be a Model? Feb. 25,'38tl6...
Who's Crazy? Aug. 20,'37tl9...
Will You Stop! (10-2-37).. Sept. I0,'37tl7...
Who's Who? Oct. 22,'37t20...
HOFFBERG
Rel. Date
Home of Wally
Min.
30,'37.20.
I4,'38t...
I2,'37t.
Title
Baltimore,
Simpson
Bamboo (5-29-37) July 16,'37.I0..
Blow, Bugle, Blow
Broadway Dance Parade June 15, '37. 10..
Hollywood Magic (5-29-37) 10..
In Shanghai (6-5-37) July 16/37. 12. .
Isle of Paradise July
Skiing on Your Feet Jan.
COLOR
Catalina Island Nov.
Personalities on Parade
Yellowstone Park
IMPERIAL
Title Rel. Date Min.
EDGAR GUEST POETIC GEMS
Boyhood 8..
Early in the Mornin' 9..
Old Prospector, The 9..
NOVELTIES
Napoleon's Waterloo 8..
Nero 8..
PORT 0' CALL
City of the Sun 9..
Last Resort, The 9..
Mother Ganges 9..
WORLD IN COLOR
Dream Harbor 8. .
Min.
30,'37t2l
5/38t2l
30/37t.9.
27,'37f.9.
24/37.. 8.
I9,'38t.9.
4/37t.8.
25/37.. 8.
22/38t.9.
I4,'38t...
2/37t.9.
MGM
Title Rel. Date
CAPTAIN AND THE KIDS
Blue Monday (4-2-38) Feb. 5,'38t.9
Cleaning House (3-5-38) ... Feb. I9,'38f .8
poultry Pirates
CRIME DOESN'T PAY
No. 10 — It May Happen to
You (8-14-37) June 5/37.21
No. 1 1 — Soak the Poor
(10-2-37) Aug. 21/37.16
No. 12— Give Till It Hurts
(11-13-37) Sept. 18/37.20
No. 13— Behind the
Criminal (12-4-37) .... Oct.
No. 14 — What Price Safety. Feb.
No. 15 — Miracle Money ...Mar. 26, '38121
FITZPATRICK TRAVEL TALKS
Beautiful Budapest Apr. I6,'38t.9
Chile, Land of Charm
(11-20-37) Oct.
Copenhagen Nov.
Floral Japan July
Glimpses of Austria Feb.
Glimpses of New Brunswick
(4-2-38) Mar. I9,'38t.8.
Glimpses of Peru
(10-2-37) Sept.
Land of Incas Dec.
Natural Wonders of the
West (2-5-38) Jan.
Rural Sweden May
Serene Siam (6-26-37) Oct.
Stockholm, Pride of Sweden
(11-13-37) Oct.
HARM AN-ISING
(Happy Harmonies)
32 — Wayward Pups
(8-14-37) July 10/37.. 9.
33 — Bosko and the
Cannibals Aug. 28/37.10.
34 — Little Buck Cheeser
(1-8-38) Dec.
35 — Bosko in Bagdad Jan.
36 — Pipe Dream Feb.
37 — Little Bantamweight. .. Mar.
HISTORICAL MYSTERIES
Captain Kidd's Treasure
(3-26-38) Jan. 22/38tl0.
Face Behind the Mask, The
(4-9,38) Mar. I9,'38tll.
King Without a Crown, The
(11-20-37) Oct.
Man in the Barn, The
(1-1-38) Nov.
Ship That Died, The Feb.
M-G-M MINIATURES
Boss Didn't Say Good
Morning, The (10-2-37) . . Oct.
Have Courage (7-24-37) ... June
Life in Some Town, U.S.A.
(4-9-38) Feb.
Optical Poem, An Mar.
Pacific Paradise (10-16-37). Aug.
Rainbow Pass (10-30-37) .. Oct.
What Do You Think, No. 2
(2-12-38) Dec.
What Do You Think, No. 3. Jan.
2/37t.9.
15/37. .8..
1/38.10..
5/38.. 8..
I2/38T.8..
9,'37t.9..
20/37tlO..
I9,'38f 10. .
1/37.10..
12/37.10..
26/38tl0. .
Il/38t.7..
28/37.10..
9/37.10..
25/37tl0..
I5,'38tl I..
April 2 3, 19 3 8
MOTION PICTURE HERALD
83
(THE RELEASE CHACT«C€NT'El
Title Rel. Date Mln.
MUSICAL COMEDIES
Billy Rose's Casa Manana
Revue Mar. 26,'38t2l
Canary Comes Across, The
(2-5-38) ..Jan. 29,'38t2l . . . .
Girl's Best Years, A
(2-20-37) Dec. 25, '37. 19. . . .
Our Gang Follies of 1938
(1-8-38) Dec. [8,'37t2l
Stroke of Genius Feb. 3, '38,11
Sunday Night at Trocadero
(10-23-37) Oct. 2,'37t20
OUR GANG
Bear Facts (4-2-38)... Mar. 5,'38tll
Came the Brawn April 1 6,'38f 1 1
Canned Fishing Feb. I2,'38tll
Fishy Tales ....Aug. 28/37. 1 1
Framing Youth (10-2-37) .. Sept. ll,'37tll
Mail and Female Nov. I3,'37tll
Night 'n' Gales July 24,'37.ll
Pigskin Palooka (I I -27-37). Oct. 23,'37tll
Roamin' Holiday (7-31-37). June 12/37. II
Three Men in a Tub Mar. 26,'38tl0
PETE SMITH SPECIALTIES
Candid Cameramaniacs
(1-1-38) Dec. I l,'37t.9
Decathlon Champion
(11-27-37) Nov. 20,'37tl0
Equestrian Acrobatics Aug. 1 4,'37 . .8
Friend Indeed (1-1-38) Jan. I,'38t/I0
Jungle Juveniles (I I -6-37) . Oct. 2,'37t.9
Jungle Juveniles, No. 2
(2-5-38) Jan. 29,'38t.9
La Savate (4-9-38) Mar. I2,'38t.8
Olympic Ski Champions
(11-7-36) July 3/37.10....
Penny's Part (color) Apr. 9/38t.9
Pigskin Champion
(9-25-37) Aug. 14/37.11....
(Exploitation: Oct. 30/37, p. 87.)
Romance of Radium
(10-23-37) Oct. 23/37.10
Ski Skill (4-10-37)... Oct. 23/37.10
(Reviewed under the title, "Ski Thrill")
Sports on Ice July 24/37.10
Three on a Rope (3-26-38) . Feb. I9,'38tl0
RE-ISSUES (1937-8)
Beau Hunks (9-5-31) Sept. 18/37*37
Blotto (2-15-30) Oct. 30/37t26
County Hospital (4-23-32) . Jan. 22/38tl7
Perfect Day, The (3-18-27). Dec. 1 1 ,'37t20. . . .
ROBERT BENCHLEY
How to Figure Income Tax
(4-9-38) Mar. I9,'38f.8
How to Start the Day
(10-16-37) Sept. Il/37tl0
Music Made Simple Apr. 16. '381. 8
Night at the Movies, A
(11-20-37) Nov. 6/37tl0....
SPECIAL
Jimmy Fidler's Personality
Parade U-29-38) Jan. 8,'38t20
New Audioscopiks, The
(2-5-38) 8....
PARAMOUNT
Title Rel. Date Min.
BETTY BOOP CARTOONS
Be Up to Date (2-26-38) .. Feb. 25/38t.7....
Candid Candidate, The
(9-25-37) Aug. 27/37t.7....
Ding Dong Doggies July 23/37t.7
Foxy Hunter, The Nov. 26,'?7t.lr'..
Honest Love and True Mar. 25/38t.7
Impractical Joker, The
(7-3-37) June 18/37.. 7
New Deal Show, The
(10-16-37) Oct. 22,'37t-7
Riding the Rails (2-26-38) . Jan. 28,'38t.7
Service with a Smile Sept. 24/37t.7
Zula Hula (1-15-38) Dec. 24,'37t/.7
COLOR CLASSICS
Car-Tune Portrait, A
(7-3-37) June 25/37.. 7
Educated Fish (I I -13-37) .. Oct. 29/37t.7....
Little Lamby (1-8-38) Dec. 3l,'37t.7
Peeping Penguins
(9-18-37) Aug. 27,'37t.7. . . .
Tears of an Onion Feb. 25/38t
HEADL1NERS
Friml Favorites (7-3-37) .. June 4/37.11
Rudolph Frimi, Jr., and Orch.
From the Minuet to the Big
Apple Nov. I9,'37t
Hall's Holiday Apr. 8,'38tlO
George Hall and Orch.
Himber Harmonies
(2-26-38) Jan. 28,'38tl I
Hollywood Star Reporter,
No. 2 (10-16-37) Oct. 29,'37f 1 1
Title Rel. Date Mln.
Hula Heaven ( 10-16-37) ... Oct. l/37tll...
Eddie Peabody
Installment Collector, The. .July 2/37.10...
Fred Allen
Let's Go Latin (9-25-37) ... Sept. IO/37t(l . ..
Xavier Cugat and Orch.
Listen to Lucas (2-26-38) .. Feb. I8,'38tl0...
Meet the Maestros Jan. 7/38t
Night in Manhattan July 30/37.11...
Oh Kay, Rhythm (I -8-38) . Dec. I7,'37tl0...
Queens of Harmony Aug. 20/37tll...
Phil Spitalny and Girl Orch.
Star Reporter, No. 3 Mar. IO/38t
MUSICAL ROMANCE
(In Color)
Schubert's Serenade July 23/37.. 9...
PARAG RAPH ICS
Accent on Beauty (1 -8-38) . Dec. 3l/37tl0..
California Giant Jan. 28/38t
Aviator Shorty July 23/37.10..
Circus Comes to Town, The
(7-3-37) June 25/37.10..
Cowboy Shorty ( 10- 16-37) .. Oct. 8/37tl0..
Gold (3-12-38) Feb. 25,'38tl0..
Inventor, The (10-23-37) .. Nov. 5/37t/ll..
It's a Good Stunt
(9-25-37) Sept. I0,'37tl0..
Jungle Glimpses Mar. 25,'38tl0..
Killer of the Tonto Aug. I3,'37tl0..
Tuna Dec. 3/37t
PARAMOUNT PICTORIAL
No. 10 — Sailboat Time —
Twilight on the Trail —
Magnetic Music (5-22-37) May 7/37.10...
No. II — Fishing Highlights. June 4/37.11...
No. 12— (7-3-37) July 2/37.10...
NEW SERIES
No. I — Ain't Nature Old
Fashioned — Where East
Meets West — Hollywood
Music Man Aug. 6/37t.l rl.
No. 2 — Let's Count Horses
— Nova Scotia Faces the
Sea — Record Making
(9-18-37) Sept. 3/37tl0...
No. 3 — Modern Czechoslo-
vakia— Southern Sketches
— Doing Broadway in
Style (10-16-37) Oct. I,'37tl0...
No. 4 — Tropical Toppers —
Huckleberry Harvest —
Steel Never Dies
(11-6-37) Nov. 5/37tl0...
No. 5— Dec. 3/37t
No. 6— Jan. 7/38t
No. 7— (2-26-38) Feb. 4/38tl0...
No. 8— Mar. 4/38t
POPEYE THE SAILOR
Big Chief Ugh-Amugh-Un. Apr. I5,'38t.7
Football Toucher Downer. .. Oct. I5,'37t
Fowl Play Dec. I7,'37f
House Builder-Upper, The Mar. I8,'38t
I Like Babies and Inflnks
(10-2-37) Sept. I7,'37t.7...
I Never Change My
Altitude Aug. 20/37t.7...
Learn Polikeness (2-26-38) . Feb. I8,'38t.7...
Let's Celebrake Jan. 2l/38t
Lost and Foundry July 16/37.. 7...
Morning, Noon and Night
Club (6-26-37) Jnue 18/37.. 7...
Paneless Window Washer,
The (2-27-37) Jan. 22/37.. 7...
Popeye the Sailor Meets
AM Baba and the Forty
Thieves Nov. 26/37t.2rIs
(Color Special)
Protex the Weakerist
(11-20-37) Nov. l9/37t.7...
Twisker Pitcher, The May 21, '37.. 7...
PARAMOUNT SOUND NEWS
Two Editions Weekly
POPULAR SCIENCE
(In Color)
No. 6 July 2/37. II...
NEW SERIES
No. I (9-18-37) Sept. 3/37H0...
No. 2 (1 1-20-37) Nov. I2,'37tl0...
No. 3 Jan. I4,'38t
No. 4 Mar. I8,'38t
Title Rel. Date Min.
You Came to My Rescue.. July 30/37.. 8..
Shep Fields and Orch.
You Took the Words Right
Out of My Heart
(2-19-38) Jan. 28/38t.7..
GRANTLAND RICE SPORTLIGHTS
(NEW SERIES)
No. 37 — Swing Stars
(5-22-37) May 14/37.10..
No. 38 — Pan-American
Champion (7-3-37) June 11/37.10..
No. 39— Rhythm of the
Game (7-10-37) July 9/37.10..
No. 40— Aquabats Aug. I3,'37tl0..
No. 41 — Picking Pets
(10-2-37) Sept. IO/37flO..
No. 42 — Four Smart Dogs
(10-16-37) Oct. 8/37tl0..
No. 43 — Pick Your Favorite
(11-6-37) Nov. 5/37tl0..
No. 44 — Ball Tossers Dec. 3/37t....
No. 45— Water, Water
Everywhere (1-15-38) Dec. 3l/37tl0..
No. 46 — Good Looking
Winners (2-26-38) Jan. 28/38tl0..
No. 47 — A Fascinating
Adventure (2-26-38) Feb. 25/ 38tl0..
No. 48 — Cops and Robbers. Mar. 25/38tl0..
No. 49 — Win, Place or
Show Apr. 22/38tl0..
UNUSUAL OCCUPATIONS
(In Color)
No. I Aug. 6/37t.l rl
No 2 (10-16-37) Oct. 8/37tlO..
No. 3 (1-22-38) Dec. IO/37tlO..
No. 4 (2-26-38) Feb. Il/38tl0..
No. 5 Apr. l5/38fl0...
SPECIAL 3-REEL SHORT
(Distributed by Paramount)
River, The (12-11-37) 31..
SCREEN SONGS
Magic on Broadway Nov. 26,'37t .l rl .
Jay Freeman and Orch.
Please Keep Me in Your
Dreams (5-22-37) May 28/37.. 8...
Henry King and Orch.
Thanks for the Memory Mar. 25/38t.8...
Whispers in the Dark
(10-9-37) Sept. 24/37t.7...
RKO RADIO
Title Rel. Date Min.
CONDOR MUSICALES
Frozen Affair, A (8-26-37) . Sept. I7,'37tl0...
Murder in Swing Time
(9-4-37) Sept. 27/37tl0...
Prairie Swingaroo
(12-25-37) Oct. I5,'37tl0...
LEON ERROL COMEDIES
Berth Quake May 6,'38tl6
Dummy Owner, The
(1-1-38) Jan. 7/38tl9...
His Pest Friend Mar. Il/38tl8...
Rented Riot, A Nov. 5/37fl7...
Should Wives Work
(10-9-37) Sept. I0,'37tl9...
HEADLINER SERIES
4 — Swing Fever July 25/37.20...
1937-38
No. I — Trailing Along
(10-16-37) Oct. 8,'37tl6...
No. 2— Music Will Tell
(1-1-38) Feb. Il/38tl7...
EDGAR KENNEDY COMEDIES
Ears of Experience
(1-1-38) Jan. 28/38fl8...
Edgar and Goliath
(12-25-37) Nov. I9,'37tl7...
False Roomers Mar. 25/38tl7...
Kennedy's Castle May 28/38tl7...
Morning Judge (10-16-37). Sept. 24,'37tl8...
Tramp Trouble Aug. 6/37.16...
MARCH OF TIME
No. 12 July 9/37.18..,
No. 13 Aug. 6/37.18...
1937-38
No. I (9-1 1-37) Sept. 3/37tl7...
No. 2 Oct. l/37t20. . .
No. 3 Oct. 29/37t2l...
No. 4 Nov. 26/37f20. . .
No. 5 (1-1-38) Dec. 25/37tl8...
No. 6 Jan. 2l,'38tl6. . .
No. 7 Feb. I8,'38tl9. . .
No. 8 Mar. I8,'38tl9...
No. 9 Apr. I5,'38t2l...
No. 10 May I3,'38t
No. II June IO/38t
MICKEY MOUSE
Boat Builders Feb. 25,'38t.7...
Clock Cleaners, The
(8-28-37) Oct. I5,'37t.8...
Donald's Better Self
(2-26-38) Mar. I l.'38t-8
Donald's Nephews Apr. I5,'38t.8...
Donald's Ostrich (I - 1-38) . Dec. IO/37t.9...
Hawaiian Holiday (9-4-37) . Sept. 24,'37t.8...
Lonesome Ghosts
(12-25-37) Dec. 24/37t.9...
Title Rel. Date Min.
Mickey's Trailer May 6/38t 8...
Moth and the Flame, The
(3-19-38) Apr. l/38t.8...
Old Mill, The Nov. 5,'37f.9...
Pluto's Quinpuplets Nov. 26/37t.9...
Self Control (1-22-38) Feb. Il/38t.8...
Wynken, Blynken and Nod. May 27/38t.8...
NU-ATLAS PRODUCTIONS
Deviled Ham (1-22-38) .... Apr. 28,'38tl0...
Latin Rhythm (3-5-38) .... Feb. I8,'38tll...
Maids and Music Apr. 22/38t
No Sale (4-2-38) .Mar. Il/38tll...
Phoney Boy (12-25-37) Nov. 1 9,*37t II
Radio Hookup, A Jan. 25/38tl0...
Rhythm in a Night Court
(9-4-37) Sept. 24/37t.9...
Skyline Revue Apr. l/38tll...
Sweet Shoe (1-1-38) Jan. l4/38tll...
PATHE NEWS
Released twice a week
PATHE PARADE
No. I (10-16-37) Sept. IO/37tl3...
No. 2 (12-18-37) Nov. 5/37fll...
No. 3 (1-22-38) Dec. 3l/37tlO...
No. 4 (2-26-38) Feb. 25/38tl0...
No. 5 Apr. 22/38tll...
No. 6 June I7,'38t
PATHE REVIEWS
Released once a month
PATHE TOPICS
Released seven times a year
RADIO FLASH COMEDIES
Many Unhappy Returns Oct. 22/37tl7...
Stupor-Visor, The
(1-22-38) Feb. 25/38tl7...
RADIO MUSICAL COMEDIES
Harris in the Spring
(12-25-37) Dec. 3/37t20...
Mississippi Moods
(7-31-37) July 23/37.17...
That Man Samson May 28/37.19...
Twenty Girls and a Band
(1-22-38) Apr. 8,'38tl8...
RKO PATHE SPORTSCOPE
In the Swim (3-5-38) Feb. I8,'38tl0...
Pinehurst Apr. 22/38t9...
Swinging Mallets Apr. I,'38tl0...
White Magic Jan. 28/38tl0...
Windward Way Mar. 11/38.10...
SMART SET
Buckaroo Broadcast
(3-26-38) Apr. 22 /38tl8...
Rhythm Wranglers
(12-25-37) Dec. I7/37N9...
SPECIAL
Quintupland (2-26-38) Feb. I8.'38tl9
SPORTS WITH BILL CORUM
Golf Timing (8-21-37) July 23/37.11...
Royal Steeds July 2/37.10...
SUPERBA COMEDIES
Wife Insurance (8- 14-37) .. July 9/37.16...
WORLD ON PARADE
Jungle Playmate July 30/37.. 9...
Workshops of Old Mexico.. July 9/37.11...
20TH CENTURY-FOX
Title Rel. Date Min.
ADVENTURES OF THE
NEWSREEL CAMERAMAN
Bone Bender Parade, The..
(8-14-37) Aug. 6/37.10...
Filming Modern Youth Oct. I,'37t
Filming Nature's Wonders. . Dec. 3,'37t
Laughing at Fate
(11-27-37) Nov. 5.'37t.9'/2.
M..tor Maniacs (9-25-37) ... Sept. 3,'37tl0...
Trailing Animal Stories
(1-22-38) Jan. I4.'38t.9...
MAGIC CARPET SERIES
Dude Ranch, The Oct. 8,'37t
Italian Libya (12-4-37) Nov. I2,'37tl0...
Land of the Maple Leaf,
The (1-22-38) Dec. IO,'37tlO...
Mexican Mural (10-16-37) .Sept. 3,'37t.9'/2.
Modern Dixie (2-12-38) Jan. 28/38tl0
Portraits of Portugal
(8-7-37) Aug. 6/37.10...
UNITED ARTISTS
Title Rel. Date Mln.
MICKEY MOUSE
111. Mickey's Amatours
(6-19-37) June 4,'37t.l rl.
112. Moose Hunters Aug. 5,'37t.9
SILLY SYMPHONIES
112. Little Hiawatha
(6-26-37) May ll/37t
113. Modern Invention
(6-26-37) June I7,'37t
84
MOTION PICTURE HERALD
April 23, 1938
(THE RELEASE CHART—CONT'D)
UNIVERSAL
Title Rel. Date Min.
GOING PLACES with LOWELL THOMAS
No. 38 (7-24-37) July 26,'37.I0...
No. 39 (10-23-37) Oct. I8.'37t.9...
No. 40 (12-4-37) Nov. I.'37t9...
No. 41 (12-11-37) Nov. I5,'37t.9...
No. 42 Nov. 22,'37t.9...
No. 43 Dec. 6,'37t.9...
No. 44 Jan. 3,'38t.9...
No. 45 (2-26-38) Jan. 29,'38t.9. . .
No. 46 Feb. 28,'38t.9. ..
No. 47 Mar. 2l,-38t.9l/2.
No. 48 Apr. Il,'38f .9 —
No. 49 Apr. 25,'38t.9. . .
No. 50 May 9/38t.9. . .
MEANY-M1NY-MOE CARTOONS
Air Express (10-2-37) Sept. 20/37T.6...
Country Store (8-7-37) .... July 5, '37.. 7...
Fireman's Picnic
(10-16-37) Aug. I6.'37. .6"/2.
Ostrich Feathers (10-2-37) . 5ept. 6,'37t.7...
Rest Resort (10-16-37) ...Aug. 23/37. .7...
MENTONE MUSICAL COMEDIES
All Aboard (11-6-37) Dec. I,'37tl7...
Alpine Cabaret (8-14-37) . .Aug. 4/37.10...
Bargain Matinee (3-20-37) .Apr. I4.*37. 10 —
Cocktail Party, The
(5-15-37) May 12/37.10...
Down on the Barn
(2-26-38) Feb. 23,'38tl7...
Hawaiian Capers (9-18-37) .Sept. 8,'37tl7...
High Jack N' the Show... . May I8,'38t
Latin Hi-Hattin' Apr. 27,'38tl7...
Oh. Say Can You Hear?
(12-18-37) Dec. 29,'37tl5...
Rhapsody in Zoo (12-1 1 -37) . Jan. 26.'38t l5'/2 .
Shoes with Rhythm
(5-15-37) June 9,'37.I0...
Show for Sale (10-30-37) . Nov. 3,'37t2l...
Singing Bandit, The
(7-3-37) July 7, '37. 10...
Somewhere in Paris
(3-5-38) Mar. 23,'38t 17
Teddy Bergman's Bar-B-Q
(10-16-37) Oct. 6,'37tI9...
OSWALD CARTOONS
Dumb Cluck (12-11-37) Dec. 20,'37t.7...
Feed the Kitty Mar. I4,'38t.7...
Football Fever (12-4-37) ... Nov. I5,'37t.7...
Keeper of the Lions
(11-13-37) Oct. I8,'37t.7...
Lamplighter, The Jan. I0,'38t.7...
Love Sick (11-6-37) Oct. 4,'37t.8...
Man Hunt (2-26-38) Feb. 7/38T.7...
Mechanical Handy Man
(10-30-37) Nov. 8.'37f.7...
Mysterious Jug, The
(12-11-37) Nov. 29,'37t.7...
Nellie, the Sewing Machine
Girl Apr. Il,'38t
Playful Pup, The
(7-31-37) July I2,'37..7...
Tail End Apr. 25,'38t/.7...
Trade Mice Feb. 28/38T.7...
Yokel Boy Makes Good
(3-12-38) Feb. 2l,'38t .7. . .
STRANGER THAN FICTION SERIES
No. 36— Novelty (4- 17-37) . May 24,'37..8...
No. 37— Novelty (7-3-37) .. June 21, '37. .8(4.
No. 38— Novelty (5-15-37) . July 19/37. .9...
No. 39— Novelty (7-24-37) . Aug. 16/37. .9...
No. 40— Novelty (9-18-37) .Sept. 6,'37f.9...
No. 41— Novelty Oct. 4,'37t9...
No. 42— Novelty Nov. I.'37t.9...
No. 43— Novelty (12-4-37) . Nov. 29,'37t 9...
No. 44— Novelty (12-11-37) . Dec. 27,'37t 9...
No. 45— Novelty (2-26-38) . Jan. I7,'38t9...
No. 46 — Novelty (2-26-38) . Feb. 2l.'38t.9...
No. 47— Novelty Mar. I4,'38t.9...
No. 48— Novelty Apr. 4,'38t.8'/2.
UNIVERSAL SPECIAL
Bombing of the U. S. S.
Panay Dec. 30,'37t23...
Breathless Moments
(2-26-38) Feb. 28,'38tl9...
Hollywood Screen Test
(8-14-37) Aug. 30,'37t2l . . .
VITAPHONE
Title Rel. Date Min.
BIG TIME VAUDEVILLE REEL
Vitaphone Funsters
(6-12-37) May 29/37. II...
Johnny Burke
Vaude-Festlval June 26/37
Fritz and Jean Hubert
Vaudeville Hits July 17/37
Elaine Arden
Rel. Date
Aug. 2
24,
Title
Vitaphone Broadwayites
Medley-Dupree
BROADWAY BREVITIES
Musical Operation, A May
Frank Gaby- Virginia Verrill
Day at Santa Anita
Sybil Jason May
Sound Defects (6-12-37)...
Rufe Davis June
Jm Palooki Id "Thirst Aid" June
Robt. Norton-Beverly Phalen
Rhythm Roundup, The... June
Estelle Taylor
Little Pioneer, The
(7-10-37) July
Sybil Jason
Newsboy's Nocturne
(7-10-37) July
Lane Tree & Edwards
Flowers from the Sky
(8-21-37) July
Josephine Huston
Cut Out for Love Aug. 2,
Donald Novis- Dorothy Dare
Du Barry Did All Right... Aug. 7,
Irene Bordoni
Doctor Cupid Sept. 4,
Ken Murray-Oswald
Postal Union Sept. II,
Georgie Price
Littlest Diplomat, The
(9-11-37) Sept. 25,
Sybil Jason
Ups and Downs Oct. 9,
Hal LeRoy
Starlets (11-20-37) Oct. 23,
Toot Sweet Nov. 6,
Fifi D'Orsay-Rufe Davis
Joe Palooka in "Calling
All Kids" Nov. 20,
Man Without a Country, The. Nov. 27,
John Litel
Here's Your Hat Dec.
Cookie Bowers
One On the House Dec.
Willie, West, McGinty
Wedding Yells Jan.
Ken Murray-Oswald
Script Girl Jan.
Cross and Dun
Romance Road Jan.
Walter Cassell-Anne Nagel
Candid Kid, The (2-26-38) . Feb.
Josephine Huston
Waiting Around (2-26-38) . Feb.
Frank Libuse
Little Me Mar.
Wini Shaw
Romance of Louisiana Mar.
Addison Richards
Under the Wire Mar.
Joe and Asbestos
Got a Match Apr.
Joan Abbott
Hold That Ball Apr.
Preisser Sisters
COLORTOUR ADVENTUR
(In Color)
Gateway to Africa
(6-12-37) June
Land of the Magyar
(7-10-37) July
Crossing the Sahara Aug.
Long Bright Land (9-1 1 -37). Sept.
It's Work Oct.
Mysterious Ceylon Nov.
Land of the Kangaroo
(11-20-37) Dec.
India's Millions Jan.
Malayan Jungles (2-5-38) .. Feb.
What the World Makes. ... Mar.
Crossroads of the Orient.. Apr.
Taradja Land Apr.
Min.
37.10..
5/37.20. . .
22/37.18....
37.22...
37.20...
9/37.21...
3/37.19....
0/37.20
37.22.
37....
37....
37t...
37t...
37f20
37t
37t20.
37t...
37tl7....
37t
12
26
23
'37t.2 rls.
'37f.2 rls.
'38f20....
38t
'38tl9....
38t20. . . .
38f20....
'38t
'38t
'38t
'38t
'38t
2/37.10.
37....
37....
37tl0.
37t...
37t...
37tl0.
38t...
38tl0.
38t...
38t...
38t...
5,
12,
2,
30,
FLOYD GIBBONS'
"YOUR TRUE ADVENTURE"
Attic of Terror (9-1 1 -37) . .Sept. I8,'37tl2...
Playing with Danger
(11-20-37) Oct. 30,'37tl3...
Danger — High Voltage Dec. 4/37t.lrl.
Alibi Mark Dec. 25,'37t.lrl.
Bolted Door, The (2-5-38) . Jan. 22/38tl3...
Hit and Run (2-26-38) ... Feb. I9,'38tl2...
Shopgirl's Evidence Mar. I9,'38t
Dear Old Dad Apr. I6,'38t
LOONEY TUNES
No. 36 — Porky's Building. . June 19/37. .8...
No. 37 — Porky's Super
Service (7-10-37) July 3/37.. 8...
.July 24/37.. 7...
.Aug. 7/37.. 7...
Aug. 28/37
.Sept. 11/37
9/37t
l3/37t.7...
4/37t.7...
I5,'38t
10/37.10...
31/37.10...
Il/37t
2/37t
23/37T
Title Rel. Date . Min.
No. 38 — Porky's Bad Time
Story
No. 39 — Porky's Railroad
(8-14-37)
No. 40 — Get Rich Porky.
No. 41 — Porky's Garden..
No. 42 — Rover's Rival Oct
No. 43 — The Case of the
Stuttering Pig Oct. 30,'37t
No. 44 — Porky's Double
Trouble (11-20-37) Nov
No. 45 — Porky's Hero
Agency Dec
No. 46 — Porky's Poppa Jan.
No. 47 — Porky at the
Crocadero Feb. 5/38t 7...
No. 48— What Price Porky Feb. 26/38t
No. 49 — Porky's Phoney
Express (2-26-38) Mar. I9,'38tll...
No. 50 — Porky's Five and
Ten Apr. I6,'38t
MELODY MASTERS
Elisco Grenet and Orch.
(6-19-37) June 19/37.10...
Lennie Hayton and Orch.
(7-10-37) July
David Mendoza and Orch.
(8-21-37) July
Russ Morgan and Orch Sept
Milt Britton and Orch Oct.
Mai Hallett and Orch Oct.
Arnold Johnson and Orch.
(9-11-37) Nov. I3,'37fl0...
Jan Rubini and Orch Dec. 4/37f.lrl.
Henry King and Orch Dec. 25,'37t.l rl.
Leon Navara and Orch Jan. I5,'38t
Eric Madriguera and Orch.
(2-5-38) Jan. 29,'38tl0...
Carl Hoff and Orch Feb. I2,'38t
Benny Meroff and Orch Mar. 5/38t
Mike Riley and Orch Mar. 26,'38t
Rubinoff and His Violin. . .Apr. I6,'38t
MERRIE MELODIES
(In Color)
No. 38 — Streamlined Greta
Green (6-12-37) June 19/37 . 8...
No. 39 — Sweet Sioux
(7-10-37) June 26/37.. 8...
No. 40 — Egghead Rides
Again July 17/37.. 8...
No. 41 — Plenty o' Money
and You July
No. 42 — Sunbonnet Blue... Aug.
No. 43 — Speaking of the
Weather (8-21-37) Sept.
No. 44 — Dog Daze Sept.
No. 45—1 Wanna Be A
Sailor Sept. 25/37t.
No. 46— The Lyln' Mouse.. Oct. I6,'37t.
No. 47— Little Red Walking
Hood .Nov. 6,'37t.
No. 48— Woods Are Full of
Cuckoos Dec.
No. 49 — September In the
Rain Dec.
No. 50 — Daffy Duck and
Egghead Jan.
No. 51— My Little Buckaroo. Jan.
No. 52 — Jungle Jitters
(2-5-38) Feb.
No. 53 — Sneezing Weasel,
The (2-26-38) Mar.
No. 54 — A Star Is Hatched . Apr.
No. 55 — Penguin Parade. .. Apr.
PICTORIAL REVIEWS
No. II— Milk— Rugs June 19/37.10..
No. 12 — Pianos — Art
(8-14-37) July 17/37.10..
No. 13 — Books— Furs Aug. 28/37
(NEW SERIES)
No. I — Racing — Wrestling
—Cheese (9-11-37) Sept. 18/37.10..
No. 2 — Mauch Twins — Table
Tennis Oct. I6,'37t
No. 3 — Dogs — Hollywood
Rides (11-13-37) Nov.
No. 4 — Boxers — Dolls Dec.
No. 5 — Ice Cream — Jockeys
(1-29-38) Jan.
No. 6 — Hockey — Shoes
(2-5-38) Feb.
No. 7— (2-26-38) Mar.
No. 8 — Song Writers —
Bowling Apr. 2/38t..
VITAPHONE NOVELTIES
Double Talk (6-5-37) June 26/37.10
Edgar Bergen — "Charlie McCarthy"
All American Drawback
(11-20-37) Nov. 6/37tll
Edgar Bergen— "Charlie McCarthy"
31/37.. 7.
21/37. ...
4/37.
18/37.
4/37M rl.
18. '37t.l rl.
l/38t.7...
29,'38t.7...
19, '38t.7...
I2,'38t.7...
2,'38t
23/38T
l3/37tl0.
Il/37t...
8,'38tll....
5,'38fl0.
5.'38tl0.
Title
Rel.
Date Min.
VITAPHONE VARIETIES
Neckin' Party, A (9-11-37)
.Sept.
4/37tll....
Edgar Bergen — "Charlie
McCarthy"
Puppet Love (9-11-37)...
. Oct.
2,'37tll....
Salici's Puppets
Roping 'Em Alive
. Nov.
6/37t
Vitaphone Frolics
4/37tl0....
Jack & Loretta Clemens
Ski Flight
. Jan.
22/38t.9....
Alibi Time (2-19-38)
. Feb.
l2/38tll....
Radio Ramblers
. Mar.
I9/38T
Chaz Chase
Mr. &. Mrs. Jesse Crawford
. Apr.
9/38t
WM. STEINER
Title
Rel.
Date Min.
Eagle's Vengeance, The...
July
29/37t20....
WORLD
Title Rel. Date Min.
Battling Bettas July 8/37tl0
Men of Ships Sept. IO/37t.9...
Paper Hanger, The Sept. I,'38t
(Cartoon)
OTHER PRODUCT
Title Bel. Date Min.
DEVLIN
Hong Kong, Gateway to
China (2-19-38) II
Manila (2-26-38) II
Old Towns of Normandy
(4-9-38) 10....
Singapore (2-26-38) II
MODERN
America Marching On
(1-29-38) 10
U. S. DEPT OF AGRICULTURE
I Pledge My Heart (8-7-37) II....
SANDERS
Life in Lapland (2-12-38) . Feb. l8/38t.8'/2 . .
SERIALS
12 Episodes Each Unless Otherwise Specified
COLUMBIA
Jungle Menace (9-4-37) Sept. I.'37t20
Frank Buck-C. Henry (each)
(15 episodes)
Mysterious Pilot, The
(12-25-37) Dec. 9/37t2l....
Capt. Frank Hawks (each)
(15 episodes)
Secret of Treasure Island,
The (4-9-38) Mar. I7.'38tl9
Don Terry-Gwen Gaze (each)
(15 episodes)
REPUBLIC
Dick Tracy Returns 7201... Aug. 20,'38t
Ralph Byrd
(15 episodes)
Fighting Devil Dogs, The
7501 May 28/38t
Lee Powell-Herman Brix
Hawk of the Wilderness
7301 Dec. 3,'38t
Lone Ranger, The 7401
(2-5-38) Feb. I2.'38tl8....
Lee Powell- Herman Brix (each)
(15 episodes)
S. 0. S. Coast Guard 6641. Aug. 28/37t
Ralph Byrd-Maxine Doyle
Zorro Rides Again 6461 Nov. 20/37t
John Carroll-Helen Christian
UNIVERSAL
5/38t.
Flaming Frontiers July
Johnny Mack Brown-E. Hansen
Flash Gordon's Trip to
Mars (2-19-38) Mar.
Larry Crabbe-Jean Rogers
(15 episodes)
Radio Patrol (9-18-37) Oct.
Grant Withers- Cath. Hughes
(Exploitation: Dec. 25/37,
Tim Tyler's Luck
(11-27-37) Dec. 27,'37f.2 rls
Franki o Thomas, Jr. -Frances Robinson
Wild West Days (6-26-37) . July 5/37 1. 2 rls.
Johnny Mack Brown (each)
(13 episodes)
2l/38t20....
(each)
4,'37t.2 rls.
(each)
P. 57.)
April 23, 19 3 8
MOTION PICTURE HERALD
85
J. C. JENKINS-HIS COLYUM
EVENTS COVERED IN THE NEWSREELS
Neligh, Nebraska.
Dear Herald:
It had always been our belief that cartoon-
ists would never be able to make imaginary
objects come to real life on the screen, but
this notion has been knocked clear out of
us by Walt Disney's "Snow White and the
Seven Dwarfs." It is playing to overflow
houses at each performance here. After this
picture has completed its run, it should be
hung in the Hall of Fame along with D. W.
Griffith's "Birth of a Nation."
V
We note by the Herald that Frank J.
Biberstein of the Attica theatre at Attica,
Kansas, sends in some reports to "What the
Picture Did for Me" and he winds up his
letter with this: "Have old J. C. call on
me.
Now, listen, Frank, you this, that and the
other thing, where do you get that "old J.
C." noise? Don't you know that some have
gone to the penitentitary and some to Con-
gress for less than that? We hope to be in
Kansas before long and will try and call on
you, and we will fight it out in the back yard
with double barrel shotguns loaded with
buckshot. By gosh, we never showed the
white feather yet.
V
That nice big redfish that J. C. Fanning
of Brownsville, Texas, didn't send us must
have got lost in the mail.
V
Writing to his friend "Jo" in his column
in the Omaha World-Herald, Guy Williams
said he would have wired his Congressman
a 10-word telegram regarding that reorgan-
ization bill but that he was afraid the
G-men would rub him out for bribery. But
then, he added, there are not many Con-
gressmen who would rate a 10-word tele-
gram anyway.
We wired our Congressman and maybe
the G-men will rub us out, but we'll be at
the rubbin'.
V
We have received letters from exhibitors
in Maine, Vermont, two or three from Can-
ada, one from Australia, one from England,
but up in Minnesota and South Dakota are
a lot of friends who must've lost their pen-
cils, and this goes for a lot of those Long-
horns down in Texas and over in Missouri.
We did get a nice letter from Mrs. Jung of
Glenrock, Wyoming, and Joe Hewitt of
Robinson, Illinois, but Ma Welty of Hill
City, Kansas, and Bert Silver of Green-
ville, Michigan, have never even wasted a
postage stamp on us. Doggone the doggone
luck anyhow.
V
We heard from over in Iowa Falls, Iowa,
from a mighty fine fellow operating the
Metropolitan theatre by the name of E. O.
Elsworth, who, as we understand it, E. O.
at one time furnished the bulk of the brains
for the Iowa legislature, which, no doubt,
accounts for Iowa being such a great state.
We send E. O. our best regards and best
wishes, and trust he will remember us to
our good friend, Frank Foster.
COLONEL J. C. JENKINS
The HERALD'S Vagabond Colyumnist
MOVIETONE NEWS— No. 62, Vol. 20.— Franco sees
army enter Catalonia. .. .Spanish refugees seek safety
in France. .. .Loyalists prepare for desperate stand
....Soviet explorers welcomed in Leningrad Nazis
burn a concentration camp Ski maneuvers in the
Alps.... Navy practices tactics in Pacific Lew
Lehr Mr. and Mrs. Henry Ford Norman Davis
William Martin, Jr Sultan of Muscat
Ladies' Day in sports.
MOVIETONE NEWS— No. 63, Vol. 20— The Nation
observes Easter President Roosevelt talks on plan
for recovery. .. .Golden Gate Exposition takes shape
Fashions Coulee Dam nears completion Lew
Lehr Jamaica track inaugural President throws
out first ball to start baseball season.
NEWS OF THE DAY— No. 260, Vol. 9— Franco
presses drive to end Spanish war Richard Whit-
ney enters Sing Sing Stork surprises blue blood
poodle Rescue drama in North Sea Holy Land
still in terror's grip as Easter dawns Mrs. Roose-
velt models Easter outfits Oxford wins England's
rowing classic Race fans head for Bowie.
NEWS OF THE DAY— No. 261, Vol. 9.— Easter brings
nationwide rejoicing Biggest glider meet opens in
west.... Dr. Townsend gets a full pardon. .. .Marines
return from China Daredevils "swing it" 20 stories
high President explains recovery program
Senator Vandenberg speaks against it King base-
ball rings up 1938 curtain.
PARAMOUNT NEWS— No. 73.— Polar heroes feted,
then face inquiry Loyalists stiffen resistance to
Franco Mr. and Mrs. Ford Outdoor sculpture
exhibition Mrs. Roosevelt chooses Easter en-
sembles U. S. Navy war maneuvers end. ...Eng-
land exhibits gas protection system Youngsters
fill Royal Air Force training school Bob Burns
and his three weeks old daughter.
Pressure Denied in Effort
To Cut Free Space for Stars
Attempts to curtail free space given in news-
papers in publicizing film stars who are also
appearing on commercially sponsored radio pro-
grams is a matter of individual editorial judg-
ment and is not in response to any pressure
from the American Newspaper Publishers' As-
sociation, the association said this week.
An RKO Radio exploitation man reported
that in Dubuque and Duluth he received little
cooperation from newspapers which reminded
him that Walt Disney, who produced "Snow
White and the Seven Dwarfs," has a Mickey
Mouse program on the air.
S. Barret McCormick said this report was the
only one of its kind received from 25 exploita-
tion men in the field.
Presaging possible general doubling of news-
paper advertising rates to radio program space
users, five Metropolitan Los Angeles newspa-
pers are eliminating all radio columns, with the
exception of logs, increasing by 100 per cent or
more "theatre of the air" space rates and will
give no publicity on radio programs except to
advertisers.
Huisman Leaves Best Film
Rene Huisman has resigned as president
and stockholder of Best Films, which has
"Cloistered" and "The Call," religious pic-
tures, and has organized the R. C. H. Film
Company, for distribution of "Sacred In-
dia."
Bert C. E. Silver has leased the New
Silver theatre at Greenville, Mich., to the
Butterfield Circuit.
PARAMOUNT NEWS— No. 74.— Seabiscuit breaks
record in tune -up race Beach styles Ford leads
tribute to Orville Wright Toy electric train runs
along pool to pace swimmers. .. .Dr. Townsend is
pardoned Rush work on Golden Gate Exposition
General pershing well, heads east Big League
baseball gets underway.
RKO PATHE NEWS— No. 77, Vol. 9.— Russia wel-
comes polar scientists. .. .Whitney begins term at
Sing Sing New record set in swim meet Po-
tentate reviews British tank corps.... Big steel chim-
ney toppled in Chicago American fleet in Pacific
maneuvers Henry Fords celebrate golden wedding
Telescope camera with 50 mile range Trapped
Loyalists flee to France Oxford oarsmen defeat
Cambridge.
RKO PATHE NEWS— No. 78, Vol. 9.— President asks
funds for recovery plan Thousands at Easter sun-
rise service Champions prepare for $100,000 race
....Steel cars save train wreck victims Double-
decked auto used as sleeper Gliders soar in west-
ern competition. ... Baseball season opens.
UNIVERSAL NEWSREEL— No. 658, Vol. 10— Navy
unveils its maneuvers Whitney goes to Sing Sing
Polar heroes wildly cheered Texas' annual
Onion Fiesta Huge plane shipped to Russia....
Salmon run gladdens anglers Refugees flock into
France Oxford wins boat race Heavyweights
battle on mats Sultan investigates tanks Fords
fete golden wedding Alpine troops defy heights.
UNIVERSAL NEWSREEL— No. 659, Vol. 10.— Presi-
dent pleads for democracy .... General Pershing heads
east. ... Mexicans donate funds to pay oil companies
San Francisco fights big pier blaze Wrights'
workshop preserved. .. .Nation celebrates Easter....
Baseball season underway New type glider inter-
ests throng Dancing on a plank 20 stories high
Huge statues built for Golden Gate fair.
Japanese Journal Predicts
Record for Universal Film
The Japan Advertiser, English newspaper
published in Tokyo, on March 28th, quoted
Japanese film trade journals as predicting
that the Universal film "One Hundred Men
and a Girl," starring Deanna Rurbin, will
gross 1,000,000 yen, the first picture to do
so. The newspaper said that the picture so
far has drawn more than 1,000,000 attend-
ance in Japan and has brought in 500,000 yen.
The Advertiser said the opening day of
the film at the Hibiya Gekijo found film
fans in five lines around the theatre and
"has successively broken all showing rec-
ords to date in Tokyo, where it has so far
run six weeks, in two theatres, in Osaka,
where it ran five weeks, in Kyoto, Kobe,
Yokohama and Hakata, Nagoya, where it
ran for two weeks, is the only place so far
shown where it has not broken the record
for length of first run."
Universal's publicity campaign was said
to have cost $35,000.
"Tricheur" to Gallic Films
"Le Roman D'un Tricheur" (The Story
of a Cheat), a French picture written and
directed by Sacha Guitry and in which he
plays the leading role, has been acquired
for American distribution by Gallic Films,
Inc. John Erskine, author of "Helen of
Troy" and "The Brief Hour of Francois
Villon," has been engaged to write the Eng-
lish titles for the film.
86
MOTION PICTURE HERALD
April 2 3, 19 3 8
CLASSIFIED \±
ADVERTISING
Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion,
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close
Mondays at 5 P.M. Publisher reserves the right to reject any copy." Film and trailer service advertising not
accepted. Classified advertising not subject to agency commission. Address correspondence, copy and checks to
MOTION PICTURE HERALD, Classified Dept., Rockefeller Center, New York, N. Y.
the great
national medium
for showmen
USED EQUIPMENT
SIMPLEX MECHANISMS COMPLETELY RE-
built and refinished, double rollers, single bearing,
$145 each. 2000' Simplex refinished magazines, $12.50
each. Lowest prices quoted on Powers projectors,
lamphouses and accessories. ZENITH THEATRE
SUPPLY, 308 West 44th Street, N. Y.
HEADQUARTERS FOR RELIABLE USED OR
reconditioned equipment of all kinds. We have what
you need. Ask us. MIDWEST THEATRE SUPPLY
CO., 1223 South Wabash Avenue, Chicago, Illinois.
EMERGENCY SIMPLEX MECHANISMS. BUY A
spare mechanism now. Simplex mechanism — single
bearing good condition, $125.00. Complete projector —
mechanism, 3 point stand, 16" magazine, good condi-
tion, $190.00 each. Other bargains. Tell us your
needs. AMUSEMENT, 341 West 44th Street, New-
York City.
THEY CAN'T BEAT US ON OUR SEATS, USED
American Seating, Ideal, Irwin, other famous makes —
biggest variety veneer and upholstered chairs from
75c up. Free list 15-0 describes everything. S. O. S.,
636-AS Eleventh Avenue, New York.
PAIR PHOTOPHONE SOUNDHEADS; WEBSTER
amplifier; Jensen wide-range speakers; transverter;
pair G.E. Mazda lamps and regulators; pair matched,
$6.50. Cinephor Bausch & Lomb series, 2 lenses.
LYRIC THEATRE, Monticello, 111.
POSITIONS WANTED
PROJECTIONIST, MANAGER, 10 YEARS' EXPE-
rience. Thorough, competent, reliable. Go anywhere.
References. ROBERT HICKMAN, Oskaloosa, Iowa.
TRAINING SCHOCL
THEATRE EMPLOYEES: ADVANCE TO BET
ter theatre positions. Free booklet shows you how
THEATRE INSTITUTE, 315 Washington St., Elmira.
N. Y.
HELP WANTED
MOVIE OPERATORS AND MANAGERS. EVERY
state, movie circuits, car needed. No. 520 STATE
THEATRE BUILDING, Pittsburgh, Pa.
WANTED TO BUY
16 MM. CAMERA IN GOOD CONDITION, PRE-
fer Bell & Howell. Will pay cash for bargain. Will
also take 16 mm. projector but only refer camera now.
BOX 917A, MOTION PICTURE HERALD.
WILL BUY FOR CASH ALL TYPES OF PRO-
jector heads and soundheads if in good shape as well
as allied sound parts. Prefer bankrupt sale or group
of replacement equipment. BOX 918A, MOTION
PICTURE HERALD.
CASH ON HAND FOR SIMPLEX AND POWERS
machines. Any condition. BOX 999, MOTION
PICTURE HERALD.
STILL PROJECTOR FOR 35MM FILM. ARGUS
preferred. F. SHAFER, Washington, Ind.
GENEPAL
EQUIPMENT
THEATRE EQUIPMENT — SUPPLIES — ACCES-
sories — repair parts. Savings 20% to 50%. Send for
big free catalog. CONSOLIDATED THEATRE SUP-
PLY CORP., 1600-M Broadway, New York.
COME AND GET THEM WHILE THE GET-
ting's good. 6 section film cabinets, 15-inch size, $8.95.
Exciter lamps, fresh stock, doz., $3.48. Used lamp-
houses, soundheads, amplifiers, $19.50 up. 10J4" re-
flector units for Peerless, new, $14.95. Powers 6A
projectors, stands and magazines, ready to use, $49.50.
Sound opticals, standard makes, $4.95. Gold bronze
exit boxes, perfect, $1.39. Get acquainted with this
house of values. S. O. S., 636-AS Eleventh Avenue,
New York.
PROTECT PATRONS' APPAREL 1 QUALITY
slip covers for better theatres. Re-inforced seams;
guaranteed fit. Lowest prices. For sample send pat-
tern of chair-back. PERFECT PRODUCTS, 66 W.
38th St., New York.
PRINT YOUR OWN PROGRAMS, HANDBILLS,
etc., with new Postograf duplicator. Machine pays
for itself in few weeks. $21.50 and up. Write for details.
Printing paper sold at wholesale prices. THEATRE
EQUIPMENT CO., 940 Quincy Ave., Scranton, Pa.
FIRE PROTECTION— COMPLETE SET OF ROLL-
ers and screws for top and bottom magazines (6 rollers,
12 screws) for $2.15. CROWN, 614 Ninth Avenue.
New York.
AIP CONDITIONING
GET OUR FREE PLAN FOR AIR CONDITION-
ing your theatre. Blowers for 400 seat houses, $79.75.
New "Keep Them Cool" bulletin describes blowers,
air washers, fans, spray nozzles, other air cooling
needs. Get your copy today. S. O. S., 636-AS Eleventh
Avenue, New York.
BOOKKEEPING
SYSTEMS
THEATRE ACCOUNTING BY WILLIAM F.
Morris, is still the best bookkeeping system for
theatres. It not only guides you in making the
proper entries, but provides sufficient blank pages
for a complete record of your operations for each day
of the year. Notable for its simplicity. Order now —
$4 postage prepaid. QUIGLEY BOOKSHOP, Rocke-
feller, Center, New York.
THE ATP ES
WANTED, SUMMER OR YEAR 'ROUND THEA-
tre New England or New York. BOX 1000, MOTION
PICTURE HERALD.
FOR SALE — THEATRE COMPLETELY
equipped. Bargain. Apply S. GROSSMAN, Chime*
Building, Syracuse, N. Y.
BOOKS
RICHARDSON'S BLUEBOOK OF PROJECTION-
Revised Sixth edition. The /evised edition includes
722 pages of up-to-the-minute text charts and data
with detailed description of assembly, wiring and
functioning of all modern sound and projection ap-
paratus. It is a practical "trouble shooter," cross in-
dexed for immediate reference in any projection room
emergency. ORDER TODAY 1 $6.25 postpaid. QUIGLEY
BOOKSHOP, Rockefeller Center, New York.
FOR ONLY $1.95 YOU CAN NOW OWN
Cameron's "Motion Pictures With Sound," regularly
$5.00. Contains 393 pages, giving complete history and
background of sound pictures. Original editions and
perfect. Quantity limited. Order now. S. O. S., 636-AS
Eleventh Avenue, New York.
PRESS OF
C. J. O'BRIEN, INC.
NEW YORK
TRIPLE-PROVED
PHOTOGRAPHIC quality . . . fine grain . . .
speed . . . Eastman Super X has been proved
more than adequate on all three counts. It
is the unusually happy combination of these
qualities in one film that has made Super X
the most outstanding negative material
in the entire motion picture field. Eastman
Kodak Company, Rochester, N. Y. (J. E.
Brulatour, Inc., Distributors, Fort Lee,
Chicago, Hollywood.)
EASTMAN SUPER X
PA X € II It O M AT I C N E G AT I V E
ICK SOCK
9800 PEOPLE FROM 9 A.M.T0 1 P.M. IN A 3600 SEAT HOUSE!
8TH AVE., 44TH ST., a good sixth-mile from entrance
of New York Paramount the line forms for Monday
show (5th day) of "HER JUNGLE LOVE."
8TH AVE., 43RD ST. Cops make traffic lanes through crowds waiting for "HER JUNGLE LOVE".
New York Paramount, a whole block away. Ever see a shot like this?
43RD ST. Only half a block more to wait before they mob lobby and wait
another half hour to get their look-see at the first jungle picture ever
screened in Technicolor . . .
GETTING CLOSER. It won't be long now before these boys ai
can do their waiting on Broadway. Pessimists. Blues
Recessionists. They can all learn a lesson here.
IDWAY AND THE NEW YORK PARAMOUNT. Looks like election night. Boy, if the
h mount only had rubber walls. When New York has a yen to see DOROTHY
Mr "Jr "a^BI
Kill
"Bill-*
iy
SB . . HUH
■ '-f"'" i nnuniiun
Xtr t V
HERE'S THE ANSWER! Hang this up in front of your
theatre and then call the police traffic squad.
FILE COPY
DO NOT REMOVE
MOTION PICTURE
HERALD
QP
WHOLESALE SWAPPING
OF STARS IS THE NEW
ORDER IN HOLLYWOOD;
64 'NAMES' IN DEMAND
REPUBLIC ANNOUNCES 55 FEATURES FOR 1938-39
Entered as second-class matter, January 12. 19.11. at the Post Office, at Xrw York. X. V.. under the act of March 1879.
Published weekly by Quigley Publishing Co., Inc.. at 1270 Sixth Avenue, Rockefeller Center. Xetv York. Subscription.
S.5.00 a year. Single copies. 25 cents. All contents copyright 1938 by Quigley Publishing Company.
VOL 131, NO. 5
In Two Sections — Section One
APRIL 30, 1938
NEW HIGH IN
MOVIE SKY!
Actual photo (above) of sky-writing over Broadway as
M-G-M's sensational GABLE -LOY-TR AC Y hit packs
Capitol for biggest gross in 16 months. Second week
tremendous! Held Over 3d Week! Main stem predicts
at least 5 smash weeks!
NATION WIDE RECORDS CRASH!
See Page 15
AMERICA'S MOST DANGEROUS
PUBLIC ENEMY MUST ,
BE KILLED HMfOUf
Starring The
DEAD END KIDS
BILLY HALOP • BOBBY JORDAN • LEO GORCEY
GABRIEL DELL • HUNTZ HALL • BERNARD PUNSLEY
HUMPHREY BOGART
GALE PAGE
Presented by
WARNER BROS.
BrtnsjQew pom;y ine
A First National Picture.
Directed by LEWIS SEILER
Screen Play by Crane Wilbur
and Vincent Sherman • From
a Story by Crane Wilbur
Music by Max Steiner
gjgage^rfjjjresent quarter will show ijttl« or .been jtatroapitabla fe» the airlines^
[For many ■^flBHte^the huge
Ia£g
the systjj
the faciei
?AjOS.
Sen
April 2?
1 ""rehes in ~ **°testsnf
/
M
II \
AH to *>th
i 1 A. credit w
"New h«* W to make a lot rf
Century-Fox. sWtdom.
toretta Vooog ^ Angeles t*
ntWmWHhe de^e
» ..AnoWWeochjeve^iongs .„ a r«,„d,
-*u a bang'- ° , <~reene tops-
new dossil _Holly^o°d ReP
. :deol DoxxUng dra-
"firs* class1. A sP Uent perform
„tic moments'. *=* aUdiene»»
mat»c \arge uw Times
VYHl p\ease a very ^ Ange|es T.me
heart in-
• ,*\ Stirring • • • in ff. strength-
,e'e. ^ Greene scores o P aswe
enactments*.
i
...and *ne *'^dTebooki ^^^^^^ ^
MOTION PICTURE HERALD
MARTIN OUIGLEY, Editor-in-Chief and Publisher
Vol. 131, No. 5 MM April 30 933
FAME STOCK
S we are told in detailed particular in the news pages
of this issue of Motion Picture Herald, the trading
and borrowing of players in Hollywood has reached
a new high.
There is in effect a stock company of Fame in the motion
picture's chief production community. It is no secret that
many a player contract of today was made not for casting, but
for trading purposes.
Hollywood goes about this policy with vigour, and then
presently sets up a hue and cry for "new faces," a lament on
the paucity of talent.
The fact is that there is no scarcity of talent, but that there
are concentrations of personal fame, and that producers in-
tensify these concentrations by seeking to buy for each picture
as much readymade fame as the market affords. The process
is more understandable than laudable.
The report of The Herald's Hollywood bureau indicates that
there are sixty-four players in predominant demand as
evidenced by the borrowings. For a production output
dominating the world market the figure is exceedingly unim-
pressive. It denotes an interior competition that says little
for institutional enterprise or the independence expected of a
creative activity. The tendency is to make the screen's wares
into mosaics of too familiar units.
AAA
BRITISH MESSAGE
IN an advertisement extraordinary the Cinematograph
Exhibitors Association of Great Britain and Ireland this
week takes the pages of Motion Picture Herald to convey
a cabled message to the producer-distributors of America.
Incidentally, too, by their election to use the Herald to first
present this message these exhibitors put their question and
issue before the world membership of the industry.
The issue is embodied in the charge that London distributors
of American product are imposing a handicap on the pictures
and all concerned by a secret process of grading the pictures,
empirically, it would seem, into two price classes.
The CEA holds that this automatically "degrades a large
percentage of the product."
Inevitably this also brings to focus again the realization that
in the home market, too, product and with it producers and
exhibitors alike have been damaged conspicuously by the
classifications known as "A" and "B" and their implications.
THIS week there is a certain low-cost and theoretically "B"
class picture which is doing "A" class business, among
those theatres which have acquired it rather by chance.
The picture started to the market with the curse of "B" upon
it, and the curse stays, despite the picture's large potentialities
at the box office, proved daily, but unproclaimed to the hit
hungry showmen merely because it came out of Hollywood
with no promotion schedule behind it.
There are evidences enough that the only finally competent
judge of the merchandise of amusement is the consumer.
WHO SAID WHAT?
THERE is a curiously ardent zeal for efforts to discredit the
motion picture industry's self-regulative endeavors and
to cast discredit upon the Production Code and its Admin-
istration. This is commonly made manifest in the more radical
elements of the press. Just now one discovers the Times-News
of Burlington, North Carolina, eagerly quoting the New York
Evening Post to say that a memorandum has been issued by
Joseph I. Breen, Production Code administrator, as follows:
"Feature: They Gave Him a Gun . . . Company: Metro-
Goldwyn-Mayer . . . Territory: Japan . . . Deletions: All scenes
of kissing . . . Delete any footage which included the idea that
war is not altogether glamorous and noble. ..."
The fact was that Mr. Breen was transmitting a report of
what the Japanese had done to a picture.
The newspaper writers, however, hasten to the conclusion that
in behalf of Japan and Jap trade, Mr. Breen ordered those
deletions and for those reasons. The absurdity continues with
charges of sabatoge of realism, rape of art, etc.
Meanwhile one may wonder by what process memoranda
of the sort are made public, anyway?
AAA
STYLE NOTE
WITH an almost nationally audible snort the news editors
of the daily press gave box and feature treatment to
an Associated Press dispatch from Berlin Wednesday
saying that the motion picture and press cameramen to cover
the Hitler-Mussolini conversations in Italy had been put into
snappy military uniforms. The newspaper correspondents are
to be uniformed, too.
In view of the state of the arts and businesses of expression
in the totalitarian states there is in fact nothing surprising
about that.
Also while we are smiling, reflect on the annual parade of
the cameramen in Britain assigned to cover the classic Derby,
all, with their helpers, too, in top hats and morning coats. And
that has been going on for years. The horse-and-society
world is a dictator-state, too.
AAA
SPRING F.O.B.
SPRING came to Rockefeller Center last Friday, all in
bloom and variously balled-and-burlapped, and potted,
represented by many camions laden with azaleas, forsythia,
hyacinths and burgeoning shrubs in the tender greens of
nascent foliage.
It's a neat process, this, by which Spring is delivered by
truck at the door and laid down like a carpet.
There is, too, a certain symbolism for all of this great show
capital. The personalities of amusement, our flowers of enter-
tainment, stars of screen and stage and air, come ready made
like that, in their fashion also ball-and-burlapped for trans-
planting, not, let us hope, however, potted.
Flower and stars alike are nurtured in other places and
other soils, until they come to bud — but this is the show-off
place.
8
MOTION PICTURE HERALD
April 30, I 938
This Week
Swapping Stars
Interchange of talent by Hollywood stu-
dios, a practice indulged only rarely and
under pressure of necessity in the industry's
formative days, is rapidly becoming an es-
tablished policy with definite effect on prod-
uct lists and theatre box office returns.
Factors bearing on the development include
studio economics, players' temperaments and
product bolstering.
The present method of conducting such
trading, the conditions under which it
thrives, and wherein it interests exhibitors
are explained on pages 12 and 13.
Federal Guardians
Federal guardians for all children 'en-
gaged in the motion picture industry are
proposed by Representative Raymond J.
Cannon (Dem., Wis.) in a bill which he
introduced in Congress this week as a result
of the efforts of Jackie Coogan to obtain
return from his mother and step-father of
part of the money earned by him as a child.
The proposed guardians would be ap-
pointed by the federal courts, and would
have complete control and management of
the children's estates until they reached their
majority.
To assure the appointment of guardians,
the bill prohibits the interstate transporta-
tion of any picture in which a child appears
unless a guardian has been applied for, and
provides violations shall be punishable by
a fine of not less than $1,000 or more than
$10,000 or imprisonment for not less than
30 days nor more than two years.
Minors in California are now under the
guardianship of the state courts, but were
not so subjected years ago when Coogan
was a minor.
Sponsored Films
"The policy of the organized industry
continues firm against the extension of ad-
vertising to the entertainment program,"
Will H. Hays, president of the Motion Pic-
ture Producers and Distributors of Ameri-
ca, Inc., said in Hollywood Sunday before
leaving for the East. The statement, re-
affirming his position against advertising
on the screen, followed meetings with pro-
ducers and declared that "the studios are
thoroughly awake to the possible results of
the reported efforts to use the motion pic-
ture theatre screen for sponsored films pro-
duced primarily for advertising purposes."
Mr. Hays said that "whatever the prob-
lems of general business recovery may be,
the studios, in characteristic fashion, have
launched a program of production of a great
number of splendid pictures with the pur-
pose of bringing about, rather than waiting
for, a box office upturn."
Propaganda Warning Educational and GN
Citing "The River" as a fine motion pic-
ture, but definitely a propaganda picture,
Gilbert Seldes, author, journalist, critic,
warned a Book and Author Club luncheon
audience Wednesday that the film-goer is
going to stop paying admissions to theatres
if he finds concealed propaganda on the
screen.
"Most motion pictures are horribly over-
written," he asserted, adding a good direc-
tor can get along with almost any writer,
and get a good picture.
185 New Theatres
Construction contracts for 185 theatres to
cost $5,620,000 were awarded in the first
few months of this year in 37 states, F. W.
Dodge Corporation announced Wednesday.
The totals compare with 196 theatres, cost-
ing $6,218,000, in the same quarter in 1937.
Editorial Page 7
This Week in Pictures Page 10
The Hollywood Scene Page 23
In the Cutting Room Page 25
Financial: Earnings Reports of
Paramount for 1937 and First
Quarter of 1938; Loew's 28
Weeks; Reduction of RKO
Indebtedness; 1937 Profit Page 41
Release Chart Page 69
Managers' Round Table Page 61
Showmen's Reviews Page 44
Asides and Interludes Page 37
In the Courts Page 54
Deaths Page 54
In the Newsreels Page 79
Short Subjects on Broadway Page 52
In British Studios Page 53
Jenkins' Colyum Page 79
What the Picture Did for Me Page 55
Earle W. Hammons, president of Educa-
tional Pictures, said this week that his com-
pany is considering taking over Grand Na-
tional to obtain distribution of its short sub-
jects after its releasing contract expires
with Twentieth Century-Fox this summer.
Although he declined to reveal any de-
tails, Mr. Hammons said the Grand Na-
tional deal is one of "several matters in
hand that we are discussing."
That the plan being considered is the pur-
chase of Grand National, which is now in re-
organization under Section 77B of the Bank-
ruptcy Act, was disclosed by Mr. Hammons
when he said that Educational would not
consider distributing through Grand Na-
tional "unless we own it."
Sales Districts Merged
Paramount has consolidated the sales dis-
tricts of New York State and New Jersey
under district manager Milton S. Kusell,
the new district also including the Philadel-
phia and Washington, D. C, exchange
areas formerly supervised by P. A. Bloch,
who resigned last week.
Mr. Kusell has been named district man-
ager of the combined territory with head-
quarters in New York, supervising besides
Philadelphia and Washington, New York,
New Jersey, Brooklyn, Albany and Buffalo
exchanges.
Hit FCC Report
Shareholders of the American Telephone
and Telegraph Company at their annual
meeting this week in New York threw
their full support behind the management
and policies of the $5,000,000,000 organiza-
tion in its conflict with the Federal Com-
munications Commission and denounced the
recent "one-man" report by Paul A. Walker
of the commission, a report attacking the
company, including its participation in the
motion picture business. More than 500
shareholders heard Walter S. Gifford, presi-
dent, assail the FCC investigation as one,
"not of impartial investigators but of parti-
sans and prosecutors."
"Dizzy"
Chicago's Film Row is chatting over a
rumor — very much a rumor — that exhibi-
tors there will try to raise a fund to offer
Jerome "Dizzy" Dean $40,000 a year, on a
three-year contract, to quit baseball. Dean,
now pitching for the Chicago Cubs, drew
35,000 fans to last Sunday's game while the
radio listeners were estimated at half a mil-
lion. Theatres had their poorest Sunday
matinee business in weeks. Aaron Saper-
stein, leader of Allied Theatres of Illinois,
said he had heard the comment but knew of
no action.
April 30, 193
MOTION PICTURE HERALD
Larsen Acquitted
Roy E. Larsen, publisher of Life maga-
zine, was acquitted Tuesday in the court
of special sessions, the Bronx, of offering
for distribution and sale of obscene matter
in his magazine. The publisher submitted to
arrest after copies of a recent issue of Life,
containing a series of pictures from the film
"The Birth of a Baby" had been seized by
District Attorney Samuel J. Foley of the
Bronx. The film itself is under ban in New
York.
The charge against Mr. Larsen was that
he had violated Section 1141 of the Penal
Code, which is a misdemeanor.
The decision, which was unanimous, was
prepared by Justice Nathan Perlman with
Justices Bernard Kozicke, presiding, and
James E. McDonald concurring. Before
announcing the decision the court overruled
a motion by the assistant district attorney
to strike out the testimony of all the expert
witnesses at the last hearing, on the ground
that such testimony was "hearsay."
Mexican Legislation
In Mexico a plan, calling for a law to
limit film performances to from two to six
P. M. daily, has been presented to Presi-
dent Lazaro Cardenas by the Mexican Ac-
tors' Association, strongest theatrical group
in Mexico. The plan is designed to aid the
moribund Mexican stage at the expense of
film cinemas, which now run from four to
11 P. M. The industry there is also watch-
ing progress of a bill presented to the emer-
gency session of Congress calling for an un-
specified increase in the national income
tax, which would affect company and indi-
vidual incomes. Mexico City exhibitors are
to be affected by a new tax the civic govern-
ment has under consideration, an impost on
seats and other furniture.
War in England
The Cinematograph Exhibitors' Associa-
tion in England, committed to a policy of
open warfare on distributors over grading
policies and rentals by vote of its General
Council last week, opened a vigorous bar-
rage of publicity the spearhead of which was
publication of the supposedly secret lists of
"A" films issued from time to time by the
Kinematograph Renters' Society. The pub-
lication was accompanied by instructions to
exhibitors not to book pictures not included
in the list on any other than a flat rental
basis. Additionally the KRS selection of
"A" films was ridiculed. .Other weapons
called into use by the CEA were the organ-
ization of flying squads of speakers to ad-
dress exhibitor meetings in the provinces
and insertion of advertisements in trade pa-
pers and other journals.
Aubrey Flanagan reports from the front
on page — .
Rebuke to Court
The United States supreme court returned
the anti-trust conspiracy suit brought by the
Government against distributors and two
Texas circuits to the Texas district court
with instructions for further fact finding.
The case, the first involving motion picture
trade practices to reach the supreme court
on appeal, concerned contract clauses gov-
erning double billing and fixing of admis-
sion prices.
The court's ruling is on page 26.
De Vry Plan at Work
The Herman A. De Vry plan for building
up a system of local newsreels, produced
independently by exhibitors, frequently in a
tieup with a local newspaper, is reported to
be working, after a full month's testings in a
number of key towns in north central and
central Illinois.
New details of the plan and some of the
reactions observed in its working appear on
page 33. Also, on the same page, is a re-
port on two new additional developments in
the 16mm field, one embracing a plan said
to be aimed at a national circuit of 16mm
films in bars and cocktail lounges.
Published every Thursday by Quigley Publishing Com-
pany, Rockefeller Center, New York City. Telephone Circle
7-3100. Cable address "Quigpubco, New York." Martin
Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-
President and General Manager; Terry Ramsaye, Editor;
Ernest A. Rovelstad, Managing Editor; Chicago Bureau,
624 South Michigan Avenue, C. B. O'Neill, manager; Holly-
wood Bureau, Postal Union Life Building, Boone Mancall,
manager, William R. Weaver, editor; Toronto Bureau,
366 Adelaide Street West, Toronto 2, Ontario, J. A. Cowan,
representative; London Bureau, 4, Golden Square, London
W I, Hope Williams, manager; cable Ouigpubco London;
Berlin Bureau, Berlin-Tempelhof, Kaiserin-Augustastrasse 28,
Joachim K. Rutenberg, representative; Paris Bureau, 29,
Rue Marsoulan, Paris 12, France, Pierre Autre, representa-
tive, cable Autre-Lacifral-12 Paris; Rome Bureau, 54 Via
Delia Mercede, Rome, Italy, Joseph D. Ravotto, repre-
sentative; cable Ravotto-Unipress, Rome. Melbourne
Bureau, Regent Theatre, 191 Collins St., Melbourne,
Australia, Cliff Holt, representative; Mexico City Bureau,
Apartado 269, Mexico City, James Lockhart, representa-
tive; Prague Bureau, Uhelny trh 2, Prague I, Czechoslo-
vakia, Harry Knopf, representative; Budapest Bureau, 3,
Kaplar-u, Budapest, Hungary, Endre Hevesi, representa-
tive; Buenos Aires Bureau, Avellaneda 3949, Buenos Aires,
Argentina, Natalio Bruski, representative; Shanghai Bureau,
142 Museum Road, Shanghai, China, J. P. Koehler, rep-
resentative; Tokyo Bureau, 880 Sasazuka, Ichikawa-shi
Chiba-Ken, Japan, Hiromu Tominaga, representative; Rio
de Janeiro Bureau, Caixa Postal 3358, Rio de Janeiro
Brazil, L. S. Marinho, representative; India Bureau, K. G.
Gidwaney, Post Box 147 Bunder Road, Karachi, India;
Uruguay, P. O. Box 664, Montevideo, Uruguay, Paul Bodo,
representative, cable Argus Montevideo; Amsterdam
Bureau, 87 Waalstraat, Amsterdam Z., Holland, Philip de
Schaap, representative; Vienna Bureau, Neustiftgasse 54,
Vienna -.VI I, Hans Lorant, representative; Chile Bureau,
Casilla 13300 Santiago de Chile, A. Weissmann, repre-
sentative; Copenhagen Bureau, Vesterbrogade 20, Copen-
hagen V. Denmark, Kris Winther, representative. Member
Audit Bureau of Circulations. All contents copyright 1938
by Quigley Publishing Company. Address all correspond-
ence to the New York Office. Other Quigley Publications:
Better Theatres, Motion Picture Daily, Teatro al Dta,
International Motion Picture Almanac and Fame.
Reissues
Companies currently releasing reissues,
and their product, are: Metro-Goldwyn-
Mayer, "David Copperfield," "Treasure
Island," "Mutiny on the Bounty" and "San
Francisco" ;
Paramount: "Farewell to Arms";
Twentieth Century-Fox, "Life Begins
at 40";
United Artists, "Count of Monte
Cristo" ;
Universal, "Lady Tubbs," "Franken-
stein," "All Quiet on the Western Front,"
"Love Before Breakfast" ;
Warner Brothers, "Bordertown";
Columbia, four Buck Jones westerns,
"Fighting Code," "Fighting Ranger," "Man
Trailer," "Thrill Hunter"; three Tim Mc-
Coy westerns, "Riding Tornado," "Two
Fisted Law," and "Fighting Marshal" and
"King of the Wild Horses."
Fight Film Arrest
While denying that the action was not
influenced by the Joe Louis "color line,"
Jim C. Smith, U. S. district attorney at
Birmingham, said this week that Walter
Brandenburg, 50, of Atlanta, had been ar-
rested at Lexington, Ky., by agents of the
Federal Bureau of Investigation and
charged with interstate shipment, from At-
lanta to Birmingham last September, of
films of the Negro's fight with Tommy
Farr. The trial will be in Birmingham.
Bail has been set at $2,000.
Mr. Smith, who said the films had been
shown in three downtown Birmingham the-
atres, declared he had made two similar ar-
rests a few years ago when an "all-white"
print was shipped across the state line.
Chance Games
The newest anti-chance game weapon is
to be tested in Ohio, where authorities have
a court test pending on disenfranchisement
of theatres using games, on the grounds
that their licenses permit them only to op-
erate theatres.
Philadelphia, Connecticut and Nezv York
also have chance game matters under ad-
visement, as reported on page 17.
Unions Scored
Brock Pemberton, Broadway producer,
this week attacked theatre unions as ham-
pering production and tending to cut down
the number of jobs available. He was one
of several speakers who addressed a sym-
posium -on the theatre, a session of the
Eastern Public Speaking conference at the
Hotel New Yorker. Mr. Pemberton said he
did not object to high wages for stage-
hands and other workers, as employment
was seasonal and temporary, but he said he
did resent "paying for work not done."
10
MOTION PICTURE HERALD
April 30, 1938
This Wee k In Pictures
EORGE BERNARD SHAW, working in
I jr close collaboration with Gabriel Pascal who is
producing his "Pygmalion" for the screen at
the Pinewood studio in England has agreed to the in-
sertion of a bathtub scene in the script, a device made
famous by Cecil B. DeMille in that Hollywood which
Mr. Shaw does not admire. Wendy Hitter, star of the
film opposite Leslie Howard, is shown above during the
filming of the scene which, in the original play was only
referred to in dialogue.
J. H. Seidelman, left, Universal vice-president in
charge of foreign distribution, greeted by his wife and
children in New York on his return from Europe.
Howard Barnes, New York Herald Tribune picture
critic, with Anna May Wong, below, at a Warner
astrological party inspired by "When Were You Born}"
Press agent takes oath and becomes lawyer. Ray Bell, below, of the Loew
theatres in Washington, D. C, is sworn in as a member of the bar while his
daughter and wife look on.
April 3 0, 19 3 8
MOTION PICTURE HERALD
] 1
Marlene Dietrich, in New York enroute
to a European vacation after signing a two-'
picture contract with Columbia. Her first
film will start immediately on her return
and is to be directed by Frank Capra.
Silas F. Seadler, MGM advertising mana-
ger, his son, Steve, and Cal Swanson, Lux
Soap account executive for the J. Walter
Thompson agency, at the Giants' opening
game in the Polo Grounds, New York. The
fourth seat in the box is occupied by James
Landrum, of Harlem, cast by Mr. Seadler
as stand-in for Monroe Greenthal, United
Artists' director of advertising and pub-
licity, who was unable to attend.
At the fourth annual convention of the Variety Clubs of America in Cincinnati. First
row, seated, left to right, officers unanimously reelected: Frank Drew, national prop-
erty master; James J. Maloney, second assistant national chief barker; John H. Harris,
national chief barker; M. R. Clark, first assistant national chief barker, and James G.
Balmer, national dough guy. Canvasmen, center row: Allan S. Moritz, A. Julian Bry-
lawski, Marc J. Wolf, R. H. Biechele, M. B. Horwitz and Harry J. Shumow. Back
row: Earle W. Sweigert, J. T. McGreevey, R. J. O'Donnell, H. M. Richey, Ray Colvin,
W. A. Steffes and Charles W. Trampc.
Rafael Ramos Cobian and Julio R. Bruno, president and vice-president
of Ramos Cobian Productions, visit H. Alban Mestanza, editor of Teatrr.
al Dia in the Rockefeller Center offices of the magazine. On the right is
King Wallace, Ramos Cobian advertising director.
Sessue Hayakawa, Japanese actor and writer, and his wife, right, at the
Paris premiere of "In Old Chicago" in the Marigny theatre.
12
MOTION PICTURE HERALD
April 30, 1938
STAR-SWAPPING WAVE SEEN
BENEFITING PRODUCERS,
STARS, EXHIBITORS
Scientific Marketing of Talent
Succeeds "Horse Trading" of
Another Day; Economies, Prod-
uct, Temperaments Factors
Borrowing and lending of players' is the
order of the day in Hollywood, reaching an
unprecedented peak, and bringing broader
opportunities for talent, a wider selection of
personalities to producers searching for
players suitable for specific assignments, and
definite benefits to exhibitors.
Through the expanding studio-wide sys-
tem of farming out talent, theatre owners
are obtaining additional box office names
not otherwise available to them in their com-
paratively narrow contractual distribution
channels.
Talent exchanging today is evolving into
virtually scientific marketing as compared
to the "horse trading" of former years,
when, for example, a financial predicament
might compel a producer to relinquish a
valuable player, on a "farming" arrange-
ment, for cash; or, when a "big name," de-
sired for a certain production, could be ob-
tained only on a "swap" for a player of
equal prestige or drawing power.
The widespread borrowing and lending
of talent in which Hollywood now is indulg-
ing is attributed to many factors, involving,
to mention a few, studio economies, prod-
uct bolstering, and players' temperaments.
Borrowings and lendings are expected to
have an effect of one kind or another on
product, subsequently on the exhibitors'
income.
In the last few seasons, the 1937-1938
period particularly, the manner in which
identities and associations were shuffled
around led to baffling confusion as person-
alities long attached to one company sud-
denly popped up as the stars or featured
players in pictures produced by rival organ-
izations. But in practically every case, the
loaning or borrowing was done for a defi-
nite reason.
An Exact Business Science
During their formative years the estab-
lishments now recognized as "major pro-
ducers" guarded their screen personnel prop-
erties jealously. It was rare indeed when
any swapping was done. In such instances
as were recorded, the executives concerned
were exercising their horse-trading instincts.
Only players of equal prestige and box office
power were traded. The players seldom
profited, in a dollar and cents way, but that
was before the days of the astute business
managers and career counselors.
Today borrowing and lending has been
reduced to an exact business and the player
FESTUS FIRST STAR,
SAYS GIANNINI
Speaking on the subject, "The
Motion Picture 50 Years from Now,"
and treating the theme in both serious
and humorous vein, Dr. A. H. Gian-
nini, president of United Artists, Cali-
fornia banker and a leading motion
picture financier, on Saturday said
that Festus, the Dionysian festival
player of 600 B.C., was the world's
first acting star and that Robert Tay-
lor and Joel McCrea might occupy a
similar niche in 1988, at which time
Louis B. Mayer should be able to super-
vise by television Metro-Goldwyn-
Mayer's production instead of "sprint-
ing from one set to another as is nec-
essary now."
Dr. Giannini spoke at the 50th
anniversary celebration of Pomona
College, substituting for Mr. Mayer,
who was unable to appear because of
illness. Taylor and McCrea are both
graduates of Pomona.
On a serious note, Dr. Giannini
pointed to the rapid scientific progress
in late years, said that momentous
changes are inevitable and that the
nature of these changes is unpredict-
able by anyone lacking the "habitual
courage" of Mr. Mayer.
involved, and his manager of course, have
an equity in the deal. By no means is it a
hit or miss proposition. When, for instance,
Twentieth Century- Fox, as in the case of
"The Baroness and the Butler," borrowed
William Powell from MGM, it was a cer-
tainty that MGM would get someone in re-
turn. The loan quickly was repaid when
Tyrone Power was borrowed for "Marie
Antoinette." Powell and Power were not
merely told to report at the other studio and
go to work; contractual provisions took
ample care that both were adequately recom-
pensed and their consent first had been ob-
tained.
Among the Reasons
Many causes enter into the mechanics of
trading. Most of the deals, however, are
made for these reasons :
(1) Absence of a suitable player on the
contract list to play a particular part and
knowledge that one who would be adequate
is available on another lot.
(2) Wish of a player to accept a role
which he has been invited to play.
(3) A mutally agreed upon decision that
a temporary "change of scenery" would be
beneficial to all concerned.
(4) Having a surplus of talent the ser-
vices of which will not be immediately re-
quired by the home organization.
(5) Studio economies suggesting curtail-
ment of the old policy of maintaining ex-
pensive talent rosters, on contract, in idle-
ness.
Illustrating Factors
MGM's "Conquest" illustrates the first
named cause. Despite the company's array
of talent, executives realized that they had
no one suited to the role of Napoleon.
Charles Boyer therefore was borrowed from
Walter Wanger Productions, a unit which
specializes in lending talent. This deal was
made on a straight financial basis with
MGM paying Mr. Wanger and Mr. Boyer
for the player's services. Conversely, the
deal describes the fourth condition — Mr.
Wanger had no assignment coming up im-
mediately for Mr. Boyer, and his absence
from the studio would not interfere with
production plans.
Case three is demonstrated by the appear-
ances of Claire Trevor and Arthur Treacher,
Twentieth Century-Fox, lent respectively
to Goldwyn Productions for "Dead End"
and to Universal for "Mad about Music."
Both had been invited to play the roles in
which they were seen, and so requested and
received permission to do so."
The "change of scenery" reason is a mat-
ter of delicacy. As human nature cannot
always be consistent, it is sometimes advis-
able to shift contract players around until
differences of opinion are settled, tempers
cool off and harmony and understanding are
restored. Otherwise there might be un-
pleasant suspensions.
A List of Borrowings
As one recalls any of the pictures herein-
after mentioned, it will be noted that the
borrowing and lending of talent was done
in accordance with the first condition — the
necessity of obtaining a suitable player for
a particular role. The case of Wanger Pro-
ductions, which makes a business of loaning
talent, is the exception.
In the current season Columbia borrowed
Madeleine Carroll from Wanger for "It's
All Yours," and Joan Blondell from War-
ners and Melvyn Douglas from MGM for
"There's Always a Woman." Earlier, Ron-
ald Colman was borrowed from Selznick-
International for "The Lost Horizon."
Warner Brothers found it expedient to go
outside its own ranks for players for several
pictures. Henry Fonda was borrowed from
Wanger twice, for "That Certain Woman"
and "Jezebel." Charles Boyer went from
{Continued on opposite pane)
April 3 0, 19 3 8
MOTION PICTURE HERALD
13
MORE BORROWING FOR NEW SEASON
(Continued from preceding paqe)
that company to appear with Paramount's
Claudette Colbert version of "Tovarich."
Paramount also lent Warners Gladys
Swarthout, for "Hollywood Hotel" and
Carole Lombard, for "Fools for Scandal."
MGM lent Warners Ted Healy for "Holly-
wood Hotel," Nat Pendleton for "Swing
Your Lady" and Rosalind Russell for
"Four's a Crowd."
While lending Freddie Bartholomew to
Twentieth Century-Fox for "Kidnapped,"
MGM did other borrowing, by using Paul
Muni and Edward G. Robinson from War-
ners for "The Good Earth" and "The Last
Gangster."
Paramount compensated for several of its
loans by turning to Wanger productions
three times ; Sylvia Sidney for "You and
Me," Joan Bennett for "The Texans" and
Henry Fonda for "Spawn of the North."
Jean Arthur was borrowed from Columbia
for "Easy Living" and Lewis Stone from
MGM for "Stolen Heaven."
RKO-Radio, which lent Katharine Hep-
burn to Columbia for "Holiday," did quite
a bit of borrowing itself. James Stewart
was obtained from MGM for "Vivacious
Lady." Three times the studio went to
Paramount for talent; Ray Milland for
"Women Have a Way," Bob Burns for
"Radio City Revels" and George Burns and
Gracie Allen for "A Damsel in Distress."
Kenny Baker was borrowed from Mervyn
LeRoy, who holds that player's personal
contract, for "Radio City Revels," and Louis
Hayward was obtained from Universal for
two or three pictures, notably "Condemned
Women."
Samuel Goldwyn, whose few players' con-
tracts include that of Joal McCrea whom he
has lent out several times, borrowed Kenny
Baker from Mervyn LeRoy for "Goldwyn
Follies," Dorothy Lamour from Paramount
for "The Hurricane," Barbara Stanwyck
from RKO-Radio for "Stella Dallas," the
Ritz Brothers and Claire Trevor for "Gold-
wyn Follies" and "Dead End."
Selznick- International took Madeleine
Carroll from Wanger for "The Prisoner of
Zenda" and Carole Lombard from Para-
mount for "Nothing Sacred."
Wanger's principal borrowings were con-
fined to Joan Blondell, from Warners, for
"Stand In," and Warner Baxter, Twentieth
Century-Fox, for "Vogues of 1938."
From Twentieth Century-Fox, Universal
requested and received Alice Faye for
"You're a Sweetheart," Victor McLaglen
for "Riot Patrol" and Arthur Treacher for
"Mad about Music." In addition to the
deals with MGM for William Powell and
Freddie Bartholomew, Twentieth Century
got Robert Young from MGM for "Josette"
and Randolph Scott from Paramount for
"Rebecca of Sunnybrook Farm."
Borrowing and lending will continue on a
widespread scale for product to be made in
the remainder of the present season and into
the 1938-'39 period. Indications are that
there will be more of it than ever before.
Notwithstanding the fact that several
new names crept Into Motion Picture
Herald's Box Office Champion and
Honor Star lists as a few of the former
These 64 Are Most in Demand
When Studios Co to Market
Hollywood now is borrowing and lending its best contract players as never before,
virtually every studio in the film-making sector participating. Scores of Holly-
wood's best box office names are involved in the growing star-swapping arrangement,
but of those most active the following 64 appear to have been in greatest demand:
GRACIE ALLEN
DON AMECHE
JEAN ARTHUR
KENNY BAKER
LIONEL BARRYMORE
FREDDIE BARTHOLOMEW
WARNER BAXTER
RALPH BELLAMY
JOAN BENNETT
JOAN BLONDELL
CHARLES BOYER
WALTER BRENNAN
HELEN BRODERICK
BOB BURNS
GEORGE BURNS
MADELEINE CARROLL
CLAUDETTE COLBERT
RONALD COLMAN
FRANCES DEE
MELVYN DOUGLAS
STUART ERWIN
ALICE FAYE
HENRY FONDA
FLORENCE GEORGE
SIGRID GURIE
LOUIS HAYWARD
TED HEALY
KATHARINE HEPBURN
TOMMY KELLY
RITA JOHNSON
HEDY LAMARR
DOROTHY LAMOUR
BILLY LEE
CAROLE LOMBARD
MYRNA LOY
JOEL McCREA
VICTOR McLAGLEN
RAY MILLAND
ANN MILLER
ROBERT MONTGOMERY
PAUL MUNI
GEORGE MURPHY
DAVID NIVEN
JACK OAKIE
GAIL PATRICK
NAT PENDLETON
LOUISE PLATT
WILLIAM POWELL
TYRONE POWER
RITZ BROTHERS
EDWARD ROBINSON
ROSALIND RUSSELL
RANDOLPH SCOTT
SYLVIA SIDNEY
BARBARA STANWYCK
JAMES STEWART
LEWIS STONE
GLADYS SWARTHOUT
AKIM TAMIROFF
ARTHUR TREACHER
CLAIRE TREVOR
ELEANORE WHITNEY
WARREN WILLLIAM
ROBERT YOUNG
headliners dropped out, there appears to
be a talent shortage that neither the de-
velopment of younger players nor the re-
cruiting of others from the stage, radio
broadcasting nor foreign fields will prove
adequate to adjust. Since the taking of
the last Herald poll, no potentialities
have appeared who in any way threaten
the positions of the leaders.
On most plans for new product, especially
that of the coming season, it is difficult to
itemize the amount of trading that will be
done. However, there are several very defi-
nite indications of what is in line. Early
signs are seen in Columbia's borrowing of
James Stewart and Lionel Barrymore from
MGM, Ann Miller from RKO-Radio and
Spring Byington from Twentieth Century-
Fox for "You Can't Take It with You."
Already MGM has lent Hedy LaMarr
(of "Ecstasy") to Wanger for "Algiers."
In a wholesale pact it agreed to lend James
Stewart, Robert Montgomery, Warren Wil-
liam, George Murphy and Rita Johnson to
Universal.
Paramount plans to do considerable bor-
rowing and lending. Borrowed faces to be
seen in its product include Don Ameche,
from Twentieth Century ; Jack Oakie, RKO-
Radio ; Louise Piatt, Wanger ; Walter Bren-
nan, Samuel Goldwyn. Arrangements have
been made to lend Gail Patrick, who was in
"Mad about Music," and Billy Lee to Uni-
versal. Randolph Scott will do another pic-
ture for Twentieth Century-Fox to which
studio also will go temporarily Eleanore
Whitney, Frances Dee and possibly Akim
Tamiroff, while Florence George will be
lent to Warners. Claudette Colbert will be
lent to RKO-Radio, as will Ralph Bellamy.
From Goldwyn, Wanger Productions will
borrow Sigrid Gurie and Joel McCrea,
meanwhile lending Louise Piatt to Para-
mount. It may be expected that practically
all of Wanger's contract players will be seen
in films produced by other companies.
There is a tentative deal for Selznick to
let Paramount use Tommy Kelly, and an-
other which calls for Warners to have the
services of Claire Trevor, from Twentieth
Century-Fox.
For "Three Blind Mice," Twentieth Cen-
tury-Fox is borrowing David Niven and
Joel McCrea from Goldwyn and Stuart Er-
win from MGM. It is also possible that
MGM's Myrna Loy will be seen in a pic-
ture to be made by Twentieth Century-Fox.
Universal borrowed Helen Broderick
from RKO for "The Rage of Paris," Rita
Johnson from MGM for "Letter of Intro-
duction," and Victor McLaglen from Twen-
tieth Century-Fox, for "Hell's Kitchen."
Twentieth Century-Fox also lent Myrna
Loy to MGM, for "Always Goodbye,"' and
Claire Trevor to Warners for "Amazing:
Dr. Clitterhouse."
While borrowing and lending accounts
for the major shifting of talent identities
from one studio to another temporarily,
there is another growing circumstance lead-
ing to a breakdown of studio contract identi-
ties. The high salaries which some "name"
players demand, plus the dual assurances of
the stars' financial security already estab-
lished and the desire to pick their own parts,
as well as the number of appearances they
will make and the times they will work, are
tempting many top ranking players to free-
lance.
14
MOTION PICTURE HERALD
April 30, I 938
PARAMOUNT JOINS FOX IN BARRING
PRODUCT FROM XSEX' DOUBLE BILLS
Rider Will Be Attached to
New Exhibition Contract
Forms; MPPDA Lists Thirty
"Sex Pictures" on Market
Paramount this week took action to pro-
hibit the showing of its features on dual bill
programs with pictures not conforming to
the Production Code Administration regu-
lations. It was the second large company
to act; Twentieth Century-Fox announced
a similar policy April 2nd at its sales con-
vention.
Although contract forms for the l938-'39
season already have been drafted by the
Paramount legal department, the number
of "sex films" launched on the market
within the last few weeks caused Neil
Agnew, vice-president in charge of produc-
tion, to decide to attach a contract rider,
which will be designed to prohibit the
mentioning of Paramount product in ad-
vertisements of sex films in addition to
barring its films from double bills consid-
ered unfavorable to the company.
A. W. Smith, general sales manager of Unit-
ed Artists, said officials of his company proba-
bly would take the matter under consideration
while forming plans for the company's conven-
tion. The other companies have given no indi-
cation of planning to join the movement al-
though their opposition to sex films is reflected
in their signatures to the Production Code,
which also prohibits signatories from handling
films not carrying a PCA seal. Members of
the Motion Picture Producers and Distributors
of America, Inc., who operate theatres are gov-
erned by an additional clause, making it a vio-
lation to show films not approved by the Pro-
duction Code Administration. The Advertising
Code of Ethics parallels the Production Code.
Under a resolution adopted July 3, 1934, the
members agreed to levy a fine of $25,000
against any member found by the PCA to have
violated the regulations.
The showing of sex films thus is barred
in 1,200 to 2,000 houses, said an MPPDA ex-
ecutive, explaining that there are about 800
theatres affiliated with circuits but in which the
circuits may not hold a controlling interest.
Mr. Agnew's assertion that there is a "wave"
of questionable films was substantiated at the
MPPDA offices where it was estimated that
there are approximately thirty such films re-
ceiving widespread distribution now.
Included in the MPPDA list were:
Ecstasy
Children of Lone-
liness
Assassin of Youth
(Marijuana)
Gambli n g with
Souls
Crusade Against
Rackets
Love Life of a Gor-
illa
Guilty Parents
Club de Femmes
Damaged Goods
Damaged Lives
Sex Maniac
Sex Madness
Elysia
Forbidden
Lucretia Borgia
Body Beautiful
Slaves in Bondage
Race Suicide
Shame
The Lash
Strange Lovers
Seventh Command-
ment
The Pace That
Kills
Smashing the Vice
Trust
Sins of Love
Girls for Sale
CONTRACT DISCUSSED
BY MAUDE ADAMS
David O. Selznick is negotiating
with Maude Adams for a contract
which would mark the screen debut of
the famous actress. Miss Adams' first
role under the contract would be as
the wealthy dowager in "The Young
in Heart," adapted from I. A. R.
Wylie's "The Gay Banditti."
Although many screen offers have
been made to Miss Adams since her re-
tirement from the stage in 1918, she
has refused to consider the possibility
of a film career until now. Her most
celebrated role was as Peter Pan in
Sir James Barrie's story. After her re-
tirement she was associated with the
late Charles P. Steinmetz in experi-
mental work at the General Electric
laboratories in Schenectady, and as a
result of her work there she is credited
with the development of several spot-
light devices now in use in Hollywood.
"The Young in Heart" is to go be-
fore the cameras early in May, with
Janet Gaynor, Douglas Fairbanks, Jr.,
Paulette Goddard and Roland Young.
How to Undress Motherhood
Before Your Hus- Uncivilized
band Unashamed
The widespread publicity given the film "The
Birth of a Baby," through the publication of
stills in Life, picture magazine, brought an im-
mediate increase in film advertisements contain-
ing such phrases as "actual scenes of a birth
of a child," and "the widely discussed film that
shows the birth of a baby," it was said at the
MPPDA offices.
It was the listing of 'Wee Willie Winkie," a
Shirley Temple picture, in an ad with a sex film
that made Twentieth Century-Fox resolve to
halt the practice of dualing its films with sex
pictures, according to the MPPDA office.
In another advertisement, a copy of which
was received at the MPPDA offices, "The Ad-
ventures of Tom Sawyer" was listed as a com-
ing attraction while the main portion of the ad,
illustrated with a drawing of a woman in the
nude, was devoted to a sex picture.
Mr. Agnew said the clause which will be
used by Paramount has not been drawn up as
yet. He added that while he had not seen a
copy of the Twentieth Century-Fox clause he
had heard about it, and Paramount's would be
similar.
The Motion Picture Baseball League
season opened Wednesday with Simplex,
the International Projector team engaging
Consolidated Film Industries at the George
Washington High School field in New
York. Other games to follow will be played
on Monday, Wednesday and Friday eve-
nings, and on Saturday afternoons. League
participants include RKO, MGM, Colum-
bia, NBC and Skouras.
French "Invade"
Schools of U.S.
The recent success of French films in the
United States has proved to Hollywood pro-
ducers that huge expenditures, elaborate sets
and involved stories are not prerequisites
to making productions attractive to Ameri-
ca's theatre-going public, according to
Paul-Charles Biver, head of the Paris office
of French Motion Picture Corporation.
Mr. Biver is in the United States to help
conduct a contest by his company among
700 high schools, colleges and universities.
Seated in his room at the Barbizon-Plaza
hotel, New York City, Mr. Biver occa-
sionally groped for the correct English word
and then, with the precise pronunciation
characteristic of foreigners, summed up:
"I have been in New York for two weeks
and have seen five French films open here.
That is something that never happened be-
fore."
"You have 85 million people attend your
theatres every week," he murmured, in-
dicating the number by a sweeping gesture
of both hands. "If we could have only a
small part of that audience, just that much,"
— half- inch space between his thumb and
index finger.
The French Motion Picture Company,
with offices at No. 126 in 46th Street, New
York, is a distributing concern, Mr. Biver
pointed out.
Most of the company's business, he said,
comes from renting films to high schools,
colleges and universities for use in connec-
tion with French language classes. With
700 accounts already listed, Mr. Biver ex-
pressed confidence that within a year the
French Motion Picture Company would be
distributing pictures to 2,000 educational in-
stitutions.
Trans Lux Reports
Salary Increases for Officers
An increase of $5,000 per year in the sal-
ary of Percival E. Furber, president, ef-
fective from January 1st, last, and making
his salary $20,000 a year, was reported to
the Securities and Exchange Commission
Tuesday by Trans Lux Corporation, news-
reel theatre operators.
The company's annual report for 1937
showed that President Furber's total re-
muneration, including directors' fees, was
$15,400. Percy N. Furber, chairman of the
board, received $16,320, and Leslie E.
Thompson, president of a subsidiary and a
director, received $13,158.
There was no change in the securities of
the company during the year, it was re-
ported, and the only options outstanding
were those given George H. Robinson and
Harold P. Farrington for 10,000 shares of
common stock, each, at $4 per share up to
two years from June 25, 1936.
A previously published statement showed
a 1937 net income of $211,909.66.
COMPOSITE
Take them apart and
put them in your box-
office! It's the new na-
tional pastime and it's
called . . .
PICTURE
of a
FORTUNE!
TEST PILOT
BIGGEST
WEEK-END
(Non 'Holiday)
BUSINESS
IN THE ENTIRE
HISTORY OF
LOEW's CIRCUIT!
Held Over in Every One of 25 Opening Loew Cities!
Cracking Records in all other spots!
Did You arrange for Extra Time?
Double it!
Oh, Clark Gable!
Ah, Myrna Loy!
Ooh, Spencer Tracy!
Yeah, M-G^M!
CLARK GABLE . MYRNA LOY
SPENCER TRACYinVictorFleming's
Production of "TEST PILOT" with
Lionel Barrymore . Screen Play by
Vincent Lawrence and Waldemar
Young . Original Story by Frank
Wead . Directed by Victor Fleming
April 3 0, 19 3 8
MOTION PICTURE HERALD
17
NEW MOVE AGAINST CHANCE GAMES
WOULD REVOKE LICENSES OF USERS
Authorities in Ohio Sue To-
ledo Exhibitor on Ground
Its Permit Authorizes Op-
eration of Theatre Only
A brand new line of attack against chance
games is in the making, in Ohio, where au-
thorities are pushing a suit to take away
licenses of theatres employing the game on
the grounds that a theatre license gives
authorization to operate a theatre only.
Victory for the authorities would be the
third serious blow at the practice, follow-
ing the United States Post Office Depart-
ment's recent denial of the mails to
Affiliated Enterprises' "Bank Night" scheme
and the subsequent banning of "Bank
Night" advertising on the air by the
Federal Communications Commission, both
rulings having been based on federal lot-
tery statutes.
In addition, there have been dozens of
anti-chance game rulings by city and state
authorities and by courts in each instance.
Affiliated Enterprises is preparing a case to
contest the Post Office ban of the mails. If the
Postal ruling is upheld in federal courts on an
appeal by Affiliated, the result could be a na-
tional prohibition of the use of the games, in
view of the existence of a federal statute per-
mitting the Department of Justice to act against
interstate transportation of lottery material.
Affiliated is expected to file its action in the
district court in Washington, D. C, asking for
a restraining order against the Postal Depart-
ment. Since issuance of the order, Affiliated
has been compelled to transact its business by
telegraph and by express money order.
Will Deny It's Lottery
John M. Keating, attorney in New York for
Affiliated, says that in the appeal argument will
be made that Bank Night is not a lottery, was
not specifically declared a lottery in the Postal
ruling and hence is not a violation of the Postal
laws. The appeal also will hold that the find-
ings are not based on the evidence and that the
Solicitor General misconceived the law.
Edward Goldstein, New York distributor of
Bank Night, holds that the Government, in the
Postal ruling, is making a test of the entire
legality of all chance games at theatres and
merely selected Bank Night as "an example."
Meanwhile distributors of other types of
games are reputedly concerned over the Postal
ruling, feeling that it may result in a wave of
actions against all games similar to or having
the same results as Bank Night.
The Ohio Test Case
In the Ohio test case now pending, action is
centered at Toledo, where Ralph W. Lawler,
manager of the Paramount theatre ; E. M.
Jump, president of Keystone Press, Inc., and
J. B. Rosenbaum, publisher of the Toledo Ad-
vertiser, were subpoenaed by County Prosecutor
Thomas O'Connor to give depositions after the
prosecutor filed a suit in the court of appeals
for a writ of "quo warranto" which means the
theatre will be required to show by what right
it operates the "Bank Night" activities under
its franchise from the state which authorizes
it to operate only a theatre.
Mr. O'Connor indicated the suit had been
brought against the Paramount theatre because
OTHER CHANCE GAME
DEVELOPMENTS
Philadelphia common pleas court on
Monday reserved decision on a lower
court's ruling against chance games.
The appeal was taken by Davis
Malias, counsel for the Palm the-
theatre. The appellate judges during
the hearing declared several of Mr.
Malias' arguments that the game was
not a lottery were "subterfuges."
Connecticut's supreme court of er-
rors has ruled that Bank Night is
illegal and a violation of state lottery
laws, sustaining the conviction by
Judge Edward Quinlan, superior
court, of Ernest Dorau, Middletown
exhibitor. Seventy-five theatres in the
state immediately discontinued chance
games and giveaways.
New York's Constitutional Con-
vention is expected to receive a reso-
lution banning chance games through-
out the state. In New York City,
municipal courts sentenced operators
of Bingo.
it was the first to introduce the practice to
Toledo. The county will be guided in its atti-
tude toward other theatres by the court's ruling
in this case, he said.
A Gambler's Guarantee
The prosecutor contends the holding of Bank
Nights is violation of the state lottery laws.
It also was revealed at the courthouse that a
Toledo gambler has been profiting from the
"Bank Night" operations of theatres, entirely
independently of the theatres themselves. For
a registration fee, this gambler will guarantee
payment of the "pot" to winner, whether or not
he is present in the theatre at the time of the
drawing.
Prosecutor O'Connor said the court has the
power to disfranchise the company, which would
force the theatre to close, or it can order the
theatre operating concern to stop "Bank Nights"
under penalty of disfranchisement. He said the
action was the result of several months of prepa-
ration and followed conference1; with John N.
Edy, city manager, and Martin S. Dodd, city
law director.
Mr. O'Connor said he took the action at the
request of Mr. Edy, who considered the prose-
cutor the proper authority to take steps to halt
the theatre practice.
Ticket Buyers Photographed
It was revealed that city detectives, at the
direction of the prosecutor, had been gathering
evidence for several months. A check was made
of names registered with the theatre and photo-
graphs taken of persons purchasing the theatre
tickets and registering, he said.
The prosecutor said more than 300,000 names
had been registered on "Bank Night" books
there.
The prosecutor cited three major points in
court action : that the company has been "vend-
ing, selling and dispensing ticket orders and
devices for and representing an interest in a
lottery, policy and scheme of chance" ; that it
has established "account books and vendors for
selling an interest in the lottery" ; and that it
has been "writing and printing accounts for a
lottery and scheme of chance."
Mr. Lawler, manager of the Paramount
theatre, said he intended to continue Bank
Nights unless ordered by the court to halt. He
contends Bank Nights belong to the same classi-
fication as an attendance prize at a bridge.
Circuit Names
Staff Changes
E. E. Whitaker, for five years city man-
ager of Lucas and Jenkins theatres in At-
lanta and manager of the Fox theatre during
that period, has been named district man-
ager of the company. Hudson Edwards,
former Atlantan, will return from service
with the company in Savannah to assume
managership of the Fox theatre in Atlanta.
O. H. Bradbury, manager of the Georgia
in Atlanta, will fill the position in Savannah
vacated by Mr. Edwards.
Mr. Whitaker has been connected with
theatre management for 15 years, having
gone to Atlanta in 1931 from Charlotte,
N. C, where he was city manager of the
Carolina, State and Imperial theatres. Mr.
Edwards joined the circuit shortly after his
graduation from Georgia Tech in 1928. Mr.
Bradbury began his services with the cir-
cuit in 1931 as an usher in the Georgia the-
atre. The offices of the company have been
transferred from the Walton Building to the
Fox theatre building in Atlanta.
Reorganization of
Academy Is Voted
Reorganization of the Academy of Motion
Picture Arts and Sciences has been voted
by the board of governors and executive
committee. The five branches, actors,
writers, directors, producers and technicians,
will combine in two groups. The arts group
will include actors, writers, directors and
producers. The scientific group will include
technical branches and miscellaneous eligi-
bles.
Details of the reorganization will be
worked out by . a committee composed of
W. S. Van Dyke, chairman ; Major Nathan
Levinson, Lionel Atwill, David ,0. Selz-
nick, Frank Lloyd, Howard Estabrook and
Grover Jones, with Frank Capra and Don
Gledhill as ex-officio members.
Acquires Virginia Theatres
Davis and Urling, operators of small
town theatres in Ohio, Pennsylvania and
West Virginia, has acquired the Murphy
circuit of theatres in Virginia. The houses,
are located in Appalachia, Big Stone Gap,
Norton, Clintwood, Gates City and Coeburn.
Company headquarters is in Wellsville,
Ohio.
Garner To Open Emanuel Theatre
John N. Garner, vice-president of the
United States, will press the button that
will open formally the new Senate theatre,
Harrisburg, Pa., Friday. The Senate is
operated by Jay Emanuel of Philadelphia.
^VjmI \A/eek» Still Going Strong
to 3rd Big ™ee** • Mym, u» -«■» -
,w thrilling • • • M' ' «-reen
Mvma Loy emerges as
« Beautiful, thrtUmg^ Y Qn the ^en
one of the finest e^^us screen role, . ■ •
...Clark Gable tops his p« triumph of
Spencer Tracy's P"^^CAMERON. News
histrionic art.
Trhriller • • .exciting story,
«A certain hit . . rousing ^%ANESON .Mirror
romance, pathos.
-—^Sd and spectacular
« Bang-up drama . • • star stu ^
. . . thrilling and ^P^^ s> NUGENT. Times
. 1 Magnificent entertain-
mCnt - 1 INWARD BARNES, Herald Tribune
tion stuff-'
LIONEL BARRYMORE
A VICTOR FLEMING Produd.cn
WaldemarYoung ^,G.M Pic-
Jmrinff humor . • • absorb-
"Tense excitement and Ukmg fey ^
i„g entertainment ^x^7 production."
Filming- A decidedlyjupenor p w
-T^T^hievements. Will
"One of the screen s gre j excitement.
^rJ?^^^^ sccn
You haven t seen 7
'Test P^^BOEHNEL, World-Telegrum
"Attendance compulsory'^^ W,NSTEN, Post
It's tfie SFNSAT/ON
of the NATION/ As
we 30 to press
reports from 07 ear*//
enqaqements outgross
M-6-M's Biggest Hits
'San Francisco, China Seas,
'Saratoga', 'Maytime!
Second frldBy at CapffoC
)s|.Y. tops opening Friday
by ttlOO. The Sky's the
by #1,100. The Sky's the
JJnit for Test Rlof/"
CLEAR THE
CALENDAR
FOR M-G-M's
SENSATION
DID YOU ARRANGE FOR
EXTRA TIME?
DOUBLE IT!
DID YOU ARRANGE FOR
EXTRA AD BUDGET?
DOUBLE IT!
DID YOU ESTIMATE
POSSIBLE GROSS?
DOUBLE IT1
It's Twice as Big
as your fondest dreams!
r T EST
PILOT
The Sky's The Limit!
20 MOTION PICTURE HERALD April 30, 1938
SILVERSTONE HEADS MANAGEMENT
OF UA; PRODUCT EXPANSION VOTED
Giannini Continues as Presi-
dent; Increased Profit - Shar-
ing and Lower Distribution
Terms to Attract Producers
The future of United Artists Corporation,
in business for 19 years, appears to be set,
along lines of general expansion in man-
agement, finances, operation and production
availability. Thus the company establishes
a defined course after a year of uncertain-
ties due to possible changes in ownership.
Formal and official action to effect a re-
organization of operation and management
was started on Tuesday, when the board,
opening a five-day series of meetings in
New York, approved the appointment by
Dr. A. H. Giannini, president and board
chairman, of Murray Silverstone as chair-
man of the executive committee, in charge
of operations.
Elimination of reputed dissensions appears to
have been accomplished by increasing profit-
sharing, and more favorable terms of distribu-
tion to encourage affiliation of independent pro-
ducers with the company will be adopted to
expand future feature programs.
Dr. Giannini continues as president. He also
has been the nominal operating head of the
company, but in view of his continued residence
in California, away from distribution and home
office operations, Mr. Silverstone is taking
charge of management and operations in New
York with the other members of the executive
committee, including George J. Schaefer, who
is vice-president and general manager of dis-
tribution in United States and Canada ; Arthur
W. Kelly, vice-president in charge of foreign
distribution; Harry D. Buckley, vice-president
in charge of exchange operations ; Harry J.
Muller .treasurer. Presumably Mr. Silverstone
will handle many of Dr. Giannini's duties.
Mr. Silverstone, who is managing director
of United Artists Corporation, Ltd., the Eng-
lish branch of the American company, will con-
tinue to hold that position, removing his head-
quarters to New York. 'He will spend several
months each year in London. While in New
York, Mr. Silverstone's present assistants will
act for him, George Archibald handling Brit-
ish executive functions and Teddy Carr super-
vising sales.
A New Post
Mr. Silverstone's position is a new one, the
executive committee having operated without
a chairman since its inception more than a year
ago. Operating and management matters not
handled by respective departments will continue
to be the affairs of the committee, and settled
or adjusted, as heretofore, by majority opinion.
Having completed plans for the new operat-
ing policy at conferences in London, directors
of the company returned to New York on Mon-
day, including Samuel Goldwyn, Mary Pick-
ford, Alexander Korda, David Rose, Goldwyn
financial advisor, Maurice Silverstone and Ed-
ward J. Raferty, U. A. attorney. Conferences
resulting in Mr. Silverstone's appointment fol-
lowed on Tuesday, and immediately he left for
California to confer with Dr. Giannini to work
out the final details. Douglas Fairbanks also
attended the London conference.
A dividend was declared by UA directors
at their Tuesday meeting.
Under the new policy, United Artists "will
provide for greatly reduced cost of distribu-
. . . THE BRITISH
ARE COMING . . ."
"There must be a reformation in
Hollywood. . . ."
"Hollywood, look out! . . . The
British are coming. Also the French.
"Production costs in Hollywood are
too high. There is too much mediocrity
there. Actors, directors and writers
get much more money than they are
worth. In fact, many Hollywood writ-
ers shoidd go home and write let-
ters. . . ."
"It used to be that you could go to a
movie theatre and only expect that one
picture of a double feature would be
bad. Now you got to expect both of
them will be terrible. . . ."
— Assorted newspaper quotations
from Samuel Goldwyn on
his arrival in New York,
Monday, from England.
tion to producers £both member producers and
any others) who, in turn, will thus further
participate in the profits of the parent company
according to their individual contributions,"
said a statement from the home office on Mon-
day. "It is believed that this new method of
operation will make the company particularly
attractive to other independent producers who
are seeking world-wide distribution."
Mr. Goldwyn, on shipboard Monday, indicated
that this new arrangement was intended to
attract additional producers to United Artists,
and that this, and lowered distribution costs in
the United Kingdom, were designed to "encour-
age British production," intimating that Mr.
Korda's contributions from London would be
even more important than in the past.
The United Artists feature schedule will con-
tinue at 24 to 28 a season.
The home office on Tuesday emphatically
denied the reported "probable retirement" of
Dr. Giannini after the reconstruction of man-
agement and policy. Dr. Giannini, head of the
Bank of American National Association and
one of Hollywood's most active motion picture
financiers, was elected to the United Artists
presidency one year ago. He will continue
at the company's nominal headquarters in
Hollywood, but the center of actual distribution
operations will remain in New York, as hereto-
fore.
Although still to be voted upon, the chief
points of the revised arrangements, all retroac-
tive to January 1st, provide that 50 per cent
of United Artists' net earnings during the cur-
rent year are to be distributed to the company's
producer-owners in proportion to the returns
of their pictures ; the remaining 50 per cent to
be shared equally by the five stock-owning part-
ners : Samuel Goldwyn, Mary Pickford, Charles
Chaplin, Alexander Korda and Douglas Fair-
banks. Pickford, Chaplin and Fairbanks have
been in virtual retirement for some time and
there are no signs of their emerging. Other
important contributing producers to the com-
pany, both non-owners, are David Selznick
(Selznick International) and Walter Wanger.
Mr. Korda, who preceded the UA group to
New York from London, arriving last Thurs-
day, said certain "problems of management"
still are to be adjusted, but, as partners, accord-
ing to Samuel Goldwyn, "United Artists is now
definitely united." Besides making more money
for the partners, the new arrangement will be
an impetus to independent producers seeking
a distribution outlet, he added.
To Include Financing Producers
An elaboration of the extent to which the
company aims to create interest among inde-
pendent producers for affiliation with United
Artists was made by Mr. Silverstone, who said
that the expansion in this connection will even
include financing producers, such as the com-
pany's 50 per cent financing of Walter Wanger's
pictures. With the exception of Mr. Wanger,
UA's policy has been set against financing out-
siders.
Miss Pickford, on shipboard, said that a
larger number of pictures for United Artists
than heretofore was the immediate aim, adding
that Dr. Giannini already has started negotia-
tions in Hollywood with prospective producer
affiliations. Ernst Lubitsch, who has termi-
nated his producing relationship with Para-
mount, was mentioned as a likely candidate.
Mr. Goldwyn said that the next year will see
"more independent production and a greater
market for it than ever before."
Korda's Eight "A's"
Mr. Korda said he probably would make eight
pictures for the coming season for release in
the United States at a total cost of $8,000,000.
All the pictures, he said, definitely would be
in the "A" class.
Mr. Korda said he was distressed over the
reduced box-office grosses in this country, that
British film attendance has increased from 10
to 12 per cent over last year. He estimated
UA's revenue in England as 35 per cent of the
total.
He said that Miss Pickford plans to make
"The Bat" at the Denham studios this summer.
Miss Pickford told reporters that she plans
to make a film in England starring Buddy Rog-
ers, her husband.
Mr. Korda said he plans to discuss a pos-
sible deal with Irving Asher, former British
production head for Warners.
The new policy brings into effect as well,
changes urged by Darryl Zanuck and Joseph
M. Schenck as early as 1931, which, when they
failed to materialize at that time, led to the
withdrawal of 20th Century from United Art-
ists.
Mr. Goldwyn explained that the stockholders
gave a formal vote of confidence to Oscar
Deutsch for his management of the Odeon
circuit, which comprises 340 theatres and in
which U.A. has a 50 per cent interest.
He refused to discuss prospects for a con-
tinued affiliation with UA by David O Selznick
beyond his present contract, indicating nothing
has been agreed upon. It was said, however,
that in view of the new arrangements, Mr.
Selznick may increase his present commitment
from two to four more pictures than he de-
livered to UA last year. Apart from this pos-
sible increase, Mr. Selznick will fulfill his ex-
isting contract by delivering two films.
United Artists is ready to finance Selznick
International pictures it was disclosed Wednes-
day.
Expansion of United Artists on the continent
was disclosed by Mr. Silverstone. He said
UA had purchased a substantial interest in
Artisti Associati of Rome which will make
three Italian films and two in French at a cost
of $100,000 each, not for the United States.
ROBIN HOOD
is all in
Technicolor!
ROBIN HOOD
has Flynn and
De Havilland of
'Captain Blood'!
ROBIN HOOD
has 1180 other
players!
ROBIN HOOD
is the best-loved
adventure story
ever told!
ROBIN HOOD
is a greater
picture than
'Anthony
Adverse'!
ROBIN HOOD
was made by
WARNER BROS.
and
ROBIN HOOD
will open at
RADIO CITY
early in May and
at national
de luxe first-run
theatres
immediately
thereafter!
Tke Adventures o
Robin
Hood
vnth
ERROL FLYNN
OLIVIA De HAVILLAND
BASIL RATHBONE
CLAUDE RAINS
PATRIC KNOWLES • EUGENE PALLETTF
ALAN HALE. MELVILLE COOPER
'AN HUNTER. UNA O'CONNOR
Original Screen Play by Norman Reilly Raine and Seton I. Mille
Based Upon Ancient Robin Hood Legends
Music by Erich Wolfgang Korngold * A First National Picture
April 3 0, 19 3 8
MOTION PICTURE HERALD
23
THE HOLLYWOOD
SCENE
Only Six Start
For weeks ironclad assurances have been
flung about that intensive production would
start any day now. But a cog must have
slipped somewhere in the past week, or the
town paused to get its second wind after last
week's flurry, as only six pictures were started.
Had not Twentieth Century-Fox found it con-
venient to start three, the schedules would have
looked dreary indeed.
In two of the new pictures of the Westwood
Hills studio, two leading box office stars will be
seen. "Lucky Fanny," a modernized version
of "Sunny Side Up" and what probably will
be as different from the original as is "Rebecca
of Sunnybrook Farm," will star Shirley Tem-
ple. Bill Robinson, George Barbier, Benny
Bartlett, Franklin Pangborn, Bert Lahr, Joan
Davis and Charles Farrell will be in the sup-
porting cast. The eighth ranking star, Sonja
Henie, will return to picture making activity
in "They Met in College." Richard Greene
has the opposite lead and George Barbier heads
the support. The third production, "Always
Goodbye," will present Barbara Stanwyck,
Herbert Marshall, Cesar Romero, Ian Hunter,
Binnie Barnes and Lynn Bari.
Monogram started preliminary work on "Ro-
mance of the Limberlost." Jean Parker and
Eric Linden will be featured.
At the same time, RKO-Radio started "The
Fortuneers," with Alan Lane and Frances Mer-
cer as the leads.
Universal gave the Trem Carr production,
"Wheels of Destiny," the starting gun. Bob
Baker, Marjorie Reynolds and Carlyle Moore
are the principals.
20th Century-Fox Completes Four
The list of pictures finished tells a different
story, as it marks 14 off the active list. It's
a diversified list and one that should give ex-
hibitors more than a little confidence.
Twentieth Century-Fox completed four films.
Name power as well as unique story and pro-
duction detail should make "Alexander's Rag-
time Band" of more than ordinary importance.
Built around the song writing accomplishments
of Irving Berlin, it will present Tyrone Power,
Alice Faye, Don Ameche (the "In Old Chi-
cago" trio) with Ethel Merman, Jack Haley,
Jean Hersholt, Helen Westley, Wally Vernon,
John Carradine, Douglas Forley, Ruth Terry,
Paul Hurst, Chick Chandler and Eddie Collins.
The stars of "Josette" are Don Ameche and
Simone Simon. Robert Young, Bert Lahr,
Joan Davis, Paul Hurst, William Collier, Sr.,
Tala Birell and Jayne Regan also will be seen.
Naturally, Peter Lorre is the central figure in
"Mysterious Mr. Moto." Others in the cast
are Mary Maguire, Henry Wilcoxon, Erik
Rhodes, Harold Huber, Leon Ames, Forrester
Harvey and Fredrik Vogeding. The fourth
film, "One Wild Night" (formerly titled "Time
Out for Murder"), will present June Lang,
Dick Baldwin, Andrew Tombes, Sidney Toler,
J. Edward Bromberg and Lyle Talbot.
MGM removed two productions from the ac-
tive schedule. "Hold that Kiss" will offer
Dennis O'Keefe, Maureen O'Sullivan, Fay
Holden, Mickey Rooney, Frank Albertson and
Ruth Hussey as its principal personnel. Luise
Rainer, Academy Award winner, is the star of
"The Toy Wife." The supporting . company
lists Melvyn Douglas, Robert Young, Barbara
Little Billy, Jed Buell, producer;
Johnny Winters, and Lady Little sign-
ing contracts for "The Terror of Tiny
Town," with an all-midget cast.
O'Neil, H. B. Warner, Alma Kruger, Libby
Taylor, Theresa Harris, Walter Kingsford,
Clarence Muse and Margaret Irving.
Universal Finishes Two
Two pictures were finished at Universal.
After bearing a succession of titles, the Borden
Chase story, "Hell's Kitchen Has a Pantry,"
finally reached the finishing wire as "The
Devil's Party." It will offer Victor McLaglen,
Paul Kelly, William Gargan, John Gallaudet,
Beatrice Roberts, Joe Downing, Frank Jenks, Ed
Gargan and David Oliver. The character iden-
tifying prelude will feature Mickey Rentschler,
Tommy Bupp, Scotty Beckett, Dickey Jones
and Juanita Quigley. The serial "Flaming
Frontiers" was finished, too. It features John-
ny Mack Brown, Eleanor Hansen, Ralph Bow-
man, Eddie Waller and Charles Middleton.
Columbia finished two. "State Patrol" will
present Robert Paige, Jacqueline Wells, Rob-
ert Middlemass, Arthur Loft, Al Bridge, Eddie
Foster, Ann Doran and George McKay. The
cast of "Valley of Violence," Larry Darmour
production, contains Jack Luden, Joan Barclay,
Slim Whitaker, Hal Taliaferro, Leon Beau-
mont and Marion Sais.
Two more were marked off the schedule at
Grand National. "Renfrew Rides North" will
feature Jimmy Newill and Terry Walker.
"Trail's West" has Ken Maynard and Ruth
Findley.
"The Muddled Deal" was finished at RKO-
Radio. Joan Fontaine and English actor Derrick
deMarney play the leads, with Cecil Kellaway,
Lillian Bond, Cecil Cunningham, Robert Coote,
Olaf Mytten, Claude Allister, Ann Shaw and
John Sutton also involved.
Republic completed action on "Gangs of New
York." The cast includes Charles Bickford,
Ann Dvorak, Alan Baxter, Wynne Gibson,
Harold Huber, John Wray, Maxie Rosenbloom,
Willard Robertson, Robert Gleckler, Jonathan
Hale and Fred Kohler, Jr.
All-Midget Western
A gathering of the tiny clan started in Hol-
lywood this week when the first of more than
200 midgets to be employed in an all-midget
musical western picture "The Terror of Tiny
Town," were signed by Jed Buell and his as-
sociate, Abe Meyer.
The midgets are being assembled by Buell
productions from all over the world. Within
two weeks fourteen will arrive from Hawaii
and more are coming from New York, Boston,
Chicago, Atlanta and other cities. First to be
signed were Little Billy, Lady Little, Johnny
Winters, Johnny Leo, Marie Winters, John
Bamburg, Charlotte Sullivan, Pewee Johnson
and Billy Piatt.
"The Terror of Tiny Town" will be made
with the wee folk playing roles ordinarily de-
picted by western actors in a typically western
story, and will be a travesty on the Tom Mix,
Buck Jones, Gene Autry and Fred Scott musi-
cal outdoor pictures.
Series Pictures
Once all alone in their field, the "Charlie
Chans" now find themselves crowded in the
series-character or series-story realm of pro-
duction technique. Two or three years ago
Twentieth Century-Fox launched the "Jones
Family," then titled "The American Family"
idea, and simultaneously Harry Sherman em-
barked upon the production of Clarence Mul-
ford's "Hopalong Cassidy" stories.
The amazing popularity and profit which ac-
crued to these series pictures quickly sent rival
producers searching. Republic launched the
"Three Mesquiteer" series, Warner Bros,
evolved the "Torchy Blane" idea, Twentieth
Century-Fox adopted J. P. Marquand's "Mr.
Moto," Paramount joined the parade with
"Bulldog Drummond," and MGM created
"Judge Hardy."
Expensive production has continued with
Paramount's "Big Broadcasts" and "Collegiate"
musicals and another "Artists and Models,"
with MGM's "Broadway Melody," the "Thin
Man," the Jeanette MacDonald-Nelson Eddy
operettas, and Warners' "The Golddiggers."
Indications are that the coming season will
see seven more series pictures joining the eight
already established. Twentieth Century-Fox is
experimenting with two ideas. One is to be
titled "The All American Girl," with June
Lang tentatively slated for the title spot ; the
second is to be known as the "Star Reporter"
series. MGM has definite intentions of going;
ahead with an idea for the "Newlyweds." At
Universal they are casting about for stories for
a "College Campus" series, and Warner Bros,
has assigned Ronald Regan to the leading role
in its "Secret Service" series. As companion
pieces to the "Hopalong Cassidy's" Harry Sher-
man will produce a series of Zane Grey yarns.
Sol Lesser, who has surrendered his rights to
"Tarzan" to MGM, is considering a "Peck's
Bad Boy" series.
24
MOTION PICTURE HERALD
April 3 0, 19 3 8
Bread or Doughnuts, Blumberg Aims
Flexible Product at Public Demand
Nate Blumberg, Universal president,
on Wednesday suddenly interrupted
Hollywood studio conferences and flew
to New York in response to a tele-
phone call from J. Cheever Cowdin,
chairman, to confer on new product.
He left word at the studio that he
would return Monday.
by WILLIAM, R. WEAVER
in Hollywood
"One day they're buying bread, next day
they all want doughnuts, so how's anybody
going to know what they'll be clamoring for
next week?"
Stocky, sturdy Nate Blumberg answers
questions with questions. That's because his
first 10 weeks as president of Universal,
start of a five-year stint, have exposed him
to such a grilling, offstage and on, as few
men charged with less than murder are
called upon to face. They haven't charged
him with that, yet, but they're full of in-
terrogation.
Nate Blumberg is steel grey and seasoned,
but unseamed at 44. Steel in those bulky
biceps, too, but he smiles easily. He could
be a wrestler, the chunky, bulldoggish kind
the Jiu Jitsui phenoms don't toss around
much. Hollywood's catch-as-catch-can
champs haven't won a fall to date. He's
thrown a many.
Nobody Knows
This morning Nate Blumberg is told
16,320 subscribers of Motion Picture
Herald want to know what a man whose
20 years in the industry have been spent in
the exhibition branch thinks about after he
takes over the presidency of a major com-
pany, and what's he's going to do about it.
He is told they don't care particularly who's
going to be fired or hired or who the new
prexy likes to go out to lunch with, but are
in the mood for an inkling of the policies he
intends to install and the program level
he has chosen for his product groove.
It's this crack about levels and grooves
that evokes the one about bread and dough-
nuts. And it's the public, not exhibitors,
he's referring to. He says nobody knows or
can know today what kind of pictures will
be in greatest demand tomorrow — any to-
day and any tomorrow. So he isn't going
to try to answer that one, nor in the product
Jerry Mayer Named
MGM Studio Head
Jerry G. Mayer, brother of Louis B.
Mayer, has been named by E. J. Mannix as
studio manager at Metro-Goldwyn-Mayer.
He supplants William Koenig, whose con-
tract with the company is still in force.
Mr. Mayer in the past has been head of
the studio purchasing department and he
will continue to direct that division.
Colonel Francisco Urrutia, minister of
education for Ecuador, has lifted the ban
there on "The Life of Emile Zola."
announcement due in a fortnight or so. But
he is going to try to answer it during the
coming season — not all at once, but in takes,
as it comes — in terms of product adjusted to
the whimsical public appetite for bread,
doughnuts, corn bread or cream puffs.
Flexibility is the Blumberg policy for
Universal. There will be light pictures and
heavy, big and not quite so big. All will
be exploitation pictures and he wishes they
might all be "A's," but he nurtures no illu-
sions about repealing the law of averages.
They will be built for big theatres and little,
but primarily for the public of the moment
as he has come to know it from the hard side
of the wicket.
Flexibility is being built into the Univer-
sal studio. Only this morning several vet-
erans departed the premises. Nearly every
day new ones move in. Hollywood calls the
process "a shakeup." The president simply
says there was overlapping, accrued duplica-
tion, which made for neither efficiency, im-
perative in a period of sagging grosses, nor
flexibility, the thing he thinks a studio needs
more now and always.
Huddles on Product
Earnest huddles in behalf of further
streamlining are on the agenda for this
weekend when William Scully and Joseph
Seidelman, general and foreign sales man-
agers, arrive to rig up the 1938-39 selling
policy. The president doesn't expect it to
be changed much, possibly made a little
more flexible. John Joseph, director of ad-
vertising and publicity, will be here also,
and the matter of transferring advertising
and publicity headquarters here will be gone
into.
The president says it's been discussed and
he's for it, thinks publicity evolved on the
set can be geared more accurately to product
necessarily in daily revision.
Yes, there are some mechanical consider-
ations to be explored. They will be.
Nate Blumberg says there's a new flexi-
bility in programing of pictures, too. More
and more showmen are holding over big pic-
tures in preference to setting in merely good
ones. This involves shelving. That helps
many exhibitors who are, by limitation of
sources, chronically in need of product. Nate
Blumberg despises neither type of theatre.
Both represent revenue. Universal will neg-
lect neither.
Testimonial Dinner
Given Jack Byrne
A testimonial dinner was tendered Jack
Byrne, Metro-Goldwyn-Mayer manager in
New Haven, Monday, on the occasion of
his promotion as manager of the MGM
Boston exchange. Harry F. Shaw was
toastmaster. Barney Pitkin was chairman.
The motion picture, radio and television
rights to the title "Ziegfeld Follies" have
been purchased by Metro-Goldwyn-Mayer
from Lee Shubert, producer, and Billie
Burke, widow of Florenz Ziegfeld.
Pathe Elects Loach
To Vice-Presidency
The post of vice-president of Pathe Film
Corporation was filled Wednesday by the
election of T. P. Loach by the directors.
The office has been vacant. Mr. Loach for-
merly was secretary and also treasurer. He
was reelected to the latter post and is suc-
ceeded by M. M. Malone as secretary. O.
Henry Briggs was reelected president and
A. F. Schwarz, assistant secretary.
Louis Philips of the law firm of Philips
and Nizer was elected a member of the
board at the annual stockholders' meeting
preceding the directors' session. Gurdon W.
Wattles, associated with White, Weld and
Company, investment bankers, was elected
a director to replace Charles B. Wiggin.
Directors elected were Henry J. Guild, Rob-
ert M. McKinney, Charles A. Stone, Rob-
ert R. Young and Messrs. Briggs, Wattles
and Philips. Frank Kolbe, former Pathe
executive, retired from the board.
Peskay Says GN Will
Deliver 75% of List
Grand National will deliver approximately
75 per cent of the pictures sold during the
current season. Edward J. Peskay, vice-
president in charge of distribution, said on
his arrival in Hollywood Tuesday. Fifty
salesmen are to be employed immediately to
sell 36 features for the new season, he
added.
Mr. Peskay will confer with Edward Al-
person and Loyd Wright, co-trustees in the
reorganization of Grand National. He said
that reorganization of the company under
Section 77B of the bankruptcy act was pro-
ceeding smoothly and a series of meetings
are scheduled later this week, at which time
plans to be submitted to the United States
district court will be formulated. A possi-
ble sales convention to be held in Holly-
wood next month is also under considera-
tion.
Tasker Out in Universal
Studio Realignment Move
In the course of general changes in the
Universal studio setup commencing with the
Hollywood arrival of Nate J. Blumberg,
president, for the purpose of gearing the
production machinery to the rapidly fluc-
tuating box-office requirements Homer G.
Tasker, head of the sound department, has
resigned and his post has been taken by Ber-
nard B. Brown, pre-recording department
head, who will consolidate both departments.
Harry Zehner, holding the censorship
contact position, and Gil Kurland, business
manager of the music department, have both
left the lot. John Steinberg, operating the
studio commissary, will leave to devote his
entire time to the management of the Victor
Hugo Cafe.
ASCAP Law Decision Appealed
The state of Florida has appealed to the
United States supreme court from a three-
judge Federal court ruling recently issued in
New Orleans holding unconstitutional Flor-
ida's law prohibiting the American Society
of Composers, Authors and Publishers from
collecting fees for use of controlled musical
numbers by radio stations, theatres and
others. The Federal court temporarily en-
joined enforcement of the Florida law.
April 3 0, 19 3 8
MOTION PICTURE HERALD
25
IN THE
CUTTING ROOM
Algiers
(United Artists - W anger)
Melodrama
While the title and the locale might suggest
a Foreign Legion theme, "Algiers" essentially
is a cops and robbers story. Most of the action
takes place in an Algiers district known as
Casbah, a sanctuary for criminals. Within those
bounds takes place a battle of wits and in-
trigue, with a danger menaced romance which
moves to suspense, melodrama, action and thrills
which promises one of the most interesting
pieces of screen merchandise in some time.
Non-formula in concept, it is being produced in
a style which Walter Wanger believes will set
it entirely apart. In the climax is expected a be-
wildering surprise.
The leading role, of the world's most skillful
jewel thief and most wanted criminal, is be-
ing played by Charles Boyer, whose latest
films are "Conquest" and "Tovarich." The
two women most important in the action have
been very much in the public eye. Sigrid Gurie
was featured in "The Adventures of Marco
Polo." Hedy Lamarr, brought to this country
by MGM and borrowed by Wanger, was the
leading light in the controversial "Ecstasy."
In other roles will be Alan Hale, Joseph
Calleia, Gene Lockhart, Stanley Fields, Joan
Woodbury, Johnny Downs, Claudia Dell, Bert
Roach, Robert Greig, Nina Koshetz, Luana
Watters, Charles D. Brown, Leonard Kinsky,
Walter Kingsford, Paul Harvey and Armand
Kaliz.
Based on a Continental story and play, the
American transcription was made by John
Howard Lawson and the work is being directed
by John Cromwell, who made "The Prisoner
of Zenda."
Release date : To be determined.
The Land of Fighting Men
( Monogram )
Musical Western
To a great many theatre-goers, particularly
those who patronize the smaller houses, no
screen entertainment promises so much as the
outdoor adventure picture, chockful of heroism
and villainy and including musical interludes.
"The Land of Fighting Men" is modeled to
that pattern.
Jack Randall, Monogram's singing cowboy,
seen in "Danger Valley," "Where the West
Begins" and "Riders of the Dawn," is the
hero. Louise Stanley is the girl. Herman
Brix, a one time "Tarzan" and now western
player, is the third principal. Dickie Jones,
Bob Burns, Wheeler Oakman, John Merton,
Lane Chandler and Rex Lease, all of whom
have appeared in scores of outdoor produc-
tions, are the support. Choral music will be
provided by the Colorado Hillbillies, popular
on radio and in films, and now making personal
appearances.
A Maurice Conn production, the original
story is by Stanley Roberts, who did "Where
the West Begins" and "Valley of Terror." The
screen play is credited to Joseph O'Donnell,
who has collaborated often with Roberts. Music
numbers were composed by Edward Cherkose
and Charles Rosoff and Connie Lee. The pic-
ture is being directed by Alan James, who has
handled many similar productions.
Release date: May 13, 1938.
Alexander's Ragtime Band
(20th Century-Fox)
Musical Memories
Thirty years ago there was a singing waiter
in "Nigger Mike" Salter's place in New York's
Bowery. Around the corner a friend of his
worked in a drug store. They're Irving Berlin
and Joseph M. Schenck, and a song that made
Mr. Berlin famous is now the title of a motion
picture rapidly nearing completion in Mr.
Schenck's 20th Century-Fox studio.
"Alexander's Ragtime Band" is not going to
be a story of two men, but of Berlin's music,
from three decades ago through the war period,
prohibition, prosperity and depression to date.
Romantic, melodramatic and comic episodes
will be built around 30 or more of Berlin's hit
songs. Among the numbers will be the title
song which opens the piece, "All Alone," "Re-
member," "Oh ! How I Hate to Get Up in the
Morning," "Blue Skies," "A Pretty Girl Is
Like a Melody" and three new swing numbers
composed for the picture. Production detail
will carry from San Francisco to New York,
London, Paris and into Carnegie Hall. There
will be 105 sets and more than 7,000 extras.
The cast will include Tyrone Power, Alice
Faye, Don Ameche, Ethel Merman, Jack
Haley, Helen Westley, Jean Hersholt, Wally
Vernon, John Carradine, Douglas Fowley,
Chick Crandler, Paul Hurst and many other
favorites.
Henry King, maker of "In Old Chicago," is
the director, and the spectacular dance ensem-
bles are being staged by Seymour Felix. Darryl
Zanuck is giving the production his personal at-
tention.
Release date to be determined.
Shopworn Angel
( Metro-Goldwyn-Mayer )
A Tarnished Lady
Ever since the screen discovered it was a
story telling medium, "tarnished ladies" have
supplied some of its greatest characterizations
and best successes. "Stella Dallas," "Sadie
McKee," "Possessed" and "Chained" are illus-
trative. These usually have combined an indic-
ative title of showmanship value, a compelling
story and strong cast.
Producer Joseph Mankiewicz, maker of
"Fury," "The Gorgeous Hussy," "Double Wed-
ing," "Mannequin" and "Three Comrades," as-
signed as director H. C. Potter, who did "Be-
loved Enemy" and "Romance in the Dark," and
chose Margaret Sullavan, James Stewart and
Walter Pidgeon for the principal roles. The
cast includes Hattie McDaniel, Charles D.
Brown, Jimmy Butler, Eleanor Lynn, Hudson
Shotwell, Harry Tyler, Mary Howard, Vir-
ginia Gray and Roger Converse.
The story is an original by Dana Burnett
which carried the title "Private Pettigrew's
Girl" when it appeared in Saturday Evening
Post. While there is a serious human interest
keynote, substantiating effects include much
comedy, music, dancing and spectacle.
Thematically it treats the experiences of a
hard-boiled, gold-digging New York chorus
girl, her sugar daddy paramour and a rookie
soldier in whom she finds a kind of love she did
not know existed.
Release date to be determined.
One Wild Night
(20th Century -Fox)
Wild and Thrilling
While comedy and romance will be accented
in this forthcoming production, it oddly enough
will be a semi-mystery crime picture in which
there will be no murders, no missing bodies to
find and consequently no clues to follow.
Nevertheless, there will be plenty of action,
thrills and chills.
A prominent small town citizen disappears
and the police are baffled. The police chief's
son, attending a criminology school, decides he
has been sufficiently trained. He meets a pretty
but not very bright newspaper woman who,
throughout the action, succeeds only in getting
in the way. She does, however, blunder into the
kidnaper's hideout, from which point the pic-
ture builds to its riotous finale.
The featured players are June Lang, in the
role of the blundering reporter, and Dick
Baldwin, in "Mr. Moto's Gamble." The prin-
cipal support lists Lyle Talbot as the suave
suspect, J. Edward Bromberg and Sidney Toler,
about whom much of the incidental comedy
centers.
The original idea was provided by Edwin D.
Torgerson, and the screen play was completed
by Charles Belden and Jerry Cady. Both have
collaborated on several "Mr. Moto" and
"Charlie Chan" pictures and are specialists in
developing comedy mystery yarns. The direc-
tor, Eugene Forde, has handled a couple of
"Chans."
Release date: May 27, 1938 (tentative).
The Toy Wife
( Metro-Goldwyn-Mayer )
A Love Story
"The Toy Wife" is a melodramatic story of
gaiety, folly, tragedy and sacrifice in the beau-
tiful settings of New Orleans and Louisiana
plantations in the 1850's. The heroine is a head-
strong belle, coquette and romantic renegade,
who wears the responsibilities of marriage and
motherhood lightly.
MGM chose for the title role Luise Rainer,
winner of the best actress award of the Acad-
emy in two consecutive years, to play the title
role. Her appearance in "The Great Ziegfeld,"
"The Good Earth" and "Big City" have made
her familiar to exhibitors and theatre goers.
The two men in her life are Melvyn Douglas
and Robert Young, previously co-featured in
"She Met Him in Paris." The supporting cast
will present H. B. Warner ("The Lost Hori-
zon" and "The Girl of the Golden West").
Barbara O'Neil ("Stella Dallas"), Alma Kru-
ger, Libby Taylor, Theresa Harris, Walter
Kingsford, Clinton Rosemon, Clarence Muse,
Leonard Penn and Margaret Irving.
As "Mile. Frou Frou," the play enjoyed much
success on the stage a generation or more ago.
While all the essence is being retained, modern
touches have been incorporated into the screen
play by Zoe Akins, whose credits include "Ca-
mille," "Outcast Lady" and "Morning Glory."
It is being made under the guidance of Merian
C. Cooper, who was responsible for "Little
Women" and "Morning Glory" as well as
"Grass" and "Chang." Direction is in the hands
of Richard Thorpe, whose latest picture is "The
First Hundred Years."
Release date, June 3, 1938.
26 MOTION PICTURE HERALD
April 3 0, 19 3 8
HIGH COURT DELAYS DALLAS RULING;
MOMAND'S CHARGES UNDER FIRE
United States Supreme Bench
Sends Conspiracy Suit Back
to Texas District Court for
Further Fact- Finding
The Government's Texas conspiracy case
against large distributors was sent back to
the Texas district court this week by the
United States supreme court for further
fact-finding.
Implying a rebuke to the lower federal
court, the action by the supreme court
is at least a temporary gain for distributors,
delaying any action by the high tribunal in
Washington until next fall, in view of the
impending supreme court recess, in June.
It was the first litigation ever to reach the
highest court involving motion picture trade
practices and a film anti-trust matter, and was
to have determined the right of distributors
contractually to govern the dual billing of their
pictures and the admissions under which their
films are to be shown.
Specifically, final decision was delayed by the
supreme court when it instructed Judge William
Atwell, of the federal district court at Dallas
to render a proper decision in conformity with
established rules of equity practice, holding the
lower court with omission in violation of Equity
Rule No. 70^. The defendants must re-submit
their appeal to the supreme court based on Judge
Atwell's new decree.
Two Present Minority Opinion
While six members of the court joined in the
implied rebuke to the Texas tribunal, Justices
Stone and Black, while admitting that the low-
er court decision was informal, contended it
was sufficient and urged that the case should be
decided without further delay, particularly "be-
cause of the public interest involved." Justice
Cardozo took no part in the decision.
"The court made no formal findings," the
majority decision pointed out. "The court did
not find the facts specifically and state separate-
ly its conclusions of law as the rule required.
The statements in the decree that in making
the restrictive agreements the parties had en-
gaged in an illegal conspiracy were but ulti-
mate conclusions and did not dispense with the
necessity of properly formulating the underly-
ing findings of fact.
"The opinion of the court was not a substi-
tute for the required findings. A discussion
of portions of the evidence and the court's
reasoning in its opinion do not constitute the
special and formal findings by which it is the
duty of the court appropriately and specifically
to determine all the issues which the case pre-
sents. This is an essential aid to the appellate
court in reviewing an equity case and compli-
ance with the rule is particularly important in
an anti-trust case which comes to this court by
direct appeal from the trial court."
Because of the deficiencies of the lower court
decision, the supreme court, although it heard
argument on all the points involved, refused to
render any opinion as to the merits of the case,
although commenting "they point the impor-
tance of special and adequate findings in ac-
cordance with the prescribed equity practice."
The Texas anti-trust suit, initiated by the
Government in December, 1936, named as de-
fendants Paramount, Vitagraph (Warners),
RKO, Columbia, United Artists, Universal,
M-G-M, Twentieth Century-Fox, M-G-M of
PUBLICITY PROMISED
ON ANTI-TRUST DATA
Thurman Arnold, successor to Robert
H. Jackson as assistant attorney gen-
eral in the Department of Justice in
charge of anti-trust -matters, speaking
at the annual banquet of the Trade and
Commerce Bar Association of New
York, said he believed the department
should make public its reasons for
selecting a particular situation for
prosecution in order that business men
might have both "guides and warnings
in a field which is admittedly as uncer-
tain in definition as the conception of
reckless driving on the highway."
The Texas anti-trust suit brought
against distributors and two circuits
represents the application of a new
policy of basing Government prosecu-
tions upon the results rather than on
the intent of competitive practices
adopted by industries, Mr. Arnold said.
Texas, Twentieth Century-Fox of Texas, In-
terstate Circuit, Inc., and Texas Consolidated
Theatres, Inc., and Karl Hoblitzelle and R. J.
O'Donnell.
The Government sought an injunction against
the carrying out of an alleged conspiracy in
restraint of interstate commerce between the
distributors and the exhibitors named as re-
spondents. The restraint was alleged to consist
in provisions in license agreements which pre-
vented any of the distributors' features, which
had been shown first-run by one of the chains
at an admission price of 40 cents or more,
from thereafter being exhibited in the same lo-
cality at an admission price of less than 25
cents or as part of a double-feature bill.
The distributors defended their practices as
being privileges granted by the copyright laws
for the owner of a copyright to determine the
conditions under which his work could be pub-
licly performed and contended the restrictions
had no injurious effect.
V
Orange Circuit Files Details
Orange County Theatres, Inc., this week filed
a 147-page bill of particulars setting forth its
claim in detail in connection with its anti-trust
suit in the United States District Court in
New York. Defendants are Eugene Levy,
George Walsh, Netco Theatres Corporation,
Paramount Pictures, Twentieth Century-Fox
Film Corporation, Joseph Lee, Big U Film Ex-
change, RKO Radio Pictures, and United Art-
ists. Orange charges a "conspiracy" in viola-
tion of the Sherman and Clayton Act to pre-
vent it from obtaining film.
Ritchey Survives Plane Crash
Norton V. Ritchey, manager of Mono-
gram's export department, was among the
survivors of the plane which was forced
down and sank in the Caribbean on Monday,
he cabled the home office from Kingston
Tuesday. He is expected in New York Sat-
urday.
Defense in Momand's Anti-
Trust Actions Asks Court to
Strike Out Charges of Con-
spiracy and Price Fixing
Attorneys for the defendants in two Fed-
eral anti-trust suits filed by A. B. Momand,
Shawnee, Oklahoma exhibitor, against large
distributors, producers and theatre circuits,
have asked the United States district court
for the Western District of Oklahoma to
strike from the files Mr. Momand's petition
filed March 19th in which he charges the
defendants conspired to form a monopoly
and to fix prices, thereby obtaining such a
control of independent exhibitors that they
would not operate.
Keaton, Wells and Johnston, defendant at-
torneys, ask dismissal of suit on grounds that
present Momand suits are based on the same
causes of action set forth in Momand's previous
unsuccessful $4,000,000 suit against Paramount,
et al., which action was dismissed without
prejudice April 8, 1937, on questions of plead-
ing.
Defendant attorneys representing 20th Cen-
tury-Fox and seven other companies in one
suit and Griffith Amusement Company and 11
other companies in the other suit now ask dis-
missal of the two suits on the ground that in
the Paramount case the defendants filed a mo-
tion to strike out various parts of the petition
and ask that other parts of the petition be
made more definite and certain and that the
courts sustained this motion and thereupon Mo-
mand notified the court he would make no ef-
fort to plead further to comply with the court's
order. Defendant attorneys claim that Mo-
mand's present suits disregard the court's order
as to pleading and Momand should not be per-
mitted to file a petition disregarding the former
orders of the United States district court as
proper pleading of same charges on action be-
tween the same parties.
Momand is asking damages totaling $6,636,-
632 from 20 motion picture producing, distrib-
uting and exhibiting corporations charging vio-
lations of the Federal anti-trust laws.
Seven causes of action listing alleged in-
stances of conspiracy and formation of monopo-
lies were outlined in the 20th Century-Fox
suit, totaling $1,676,119. Fourteen causes of
action were listed in the Griffith Amusement
Company suit, totaling $4,461,012.
The original suits against Paramount were
filed in Oklahoma City in April, 1931, and
after lengthy litigation were dismissed in July,
1936. An appeal to the 10th Circuit Court of
Appeals at Denver resulted in a reversal of
action of the Federal Court at Oklahoma City.
The Appeals Court ordered dismissal without
prejudice which allowed renewal of the suit
after technical changes in the petition.
Defendants in the present suit, besides 20th
Century-Fox, include Fox Film, Loew's, Vita-
graph, RKO, Universal, RKO Distributing-
Corporation and United Artists. Defendants
in the suit against Griffith Amusement also in-
clude Consolidated Amusement Company, Con-
solidated Theatres, Paramount Pictures, Publix
Theatres, First National, Warner Brothers'
Theatres, Vitaphone, Pathe Exchange, Educa-
tional Film and Warner Brothers' Pictures.
In the suit against Griffith, et al., Regal The-
atres, Inc., through their attorneys, Ernest Mc- i
Kenzie and Gibbons, in a special appearance, [
objected to jurisdiction of the court and claimed . j
that the summons was not issued according to
law.
NEW STARLIGHT
FOR HOLLYWOOD!
The New Universal Proudly
^Presents the American Debut of
DANIELLE DAR1IEUX
Pi
J
*G7
"She is unbelievably loveh
-N. Y. Time]
"A lovely creature . . . wit/,
a pair of enormously im:
pressive eyes and a?i ex-
quisite pr'ojile '
— Stage Magazine
"A beautiful performance
—Life Magazine
feet beyond description
-N. Y. Pos i
NEVER SUCH EXCITING, PRE-SELLING COMMENT!
Introduced to the United States by the sensational " Mayerling", now
playing to outstanding business throughout the country . . . SHE has received
the greatest reception ever accorded a new personality . . . A response from the
country' 's people and press without equal in quantity or heights of praise !
NEVER SUCH NATION-WIDE ANTICIPATION!
THE NEW UNIVERSAL presents
DANIELLE
DOUGLAS
DMIEUX • FAIRBANKS, Jr.
THE RAGE
66
OF PARIS"
with
MISCHA HELEN LOUIS
AUER BRODERICK HAYWARD
Original Story and Screen Play by Bruce Manning and Felix Jackson
Directed by HENRY KOSTER, who made "3 SMART GIRLS" and
"100 MEN AND A GIRL"
PRODUCED BY B. G. de SYLVA
CHARLES R. ROGERS
Executive Vice-President in Charge of Production
April 3 0, 19 3 8 MOTION PICTURE HERALD 31
REPUBLIC ANNOUNCES 55 FEATURES,
4 SERIALS, TO COST $7,500,000
Monogram Sets 42 for 1938-39;
CB Convention Starts Saturday
W. Ray Johnston, president, and Scott R. Dunlap, vice president in charge of pro-
duction, this week announced a program of 42 features for Monogram Pictures in
193 8-39. Both are now in Hollywood completing the lineup, which will be disclosed
at the annual sales convention, May %th to 10th, in Cincinnati.
Already assigned are two Jackie Cooper features, four Boris Karloffs, four Frankie
Darros, three co-starring John Carroll and Movita, and eight to be directed by E. B.
Derr. Releasing for 193 8-39 starts August 1st.
With 24 features scheduled, GB Picttires this week set three regional sales con-
ventions at which it will disclose sales policies and identities of new product for 193 8-
39. Arthur A. Lee, vice president, will preside at each meeting, opening April }0th,
at the St. Moritz, New York, then at the Blackstone Hotel, Chicago, May 3rd and
4th, followed by Denver, May 6th and 7th. Each of the meetings will be attended
by GB home office executives and entire sales forces on the respective territories. As-
sisting Mr. Lee will be Clinton M. White, assistant general manager, and Arthur
Greenblatt, sales manager.
All Franchise Holders Will
Join Field and Home Forces
in Convention Starting in
Hollywood Monday
Republic Pictures' new season program of
55 features, including 24 westerns, and four
serials, will be outlined Monday to the 200
attending the company's third annual con-
vention in Hollywood. A four-day meeting,
closing with the annual product banquet on
Thursday night, is to be held on Stage Four
of the company's studios in North Holly-
wood.
Republic's ambitious program for the
l938-'39 season is topped off by four
"Anniversary Specials," 12 "Jubilees" and
15 "Showmen's Money-Makers." The first
group will be top budget attractions with
name stars.
All Republic franchise holders, branch man-
agers, salesmen and bookers in the United
States and Canada, and studio executives will
attend the convention, with the following from
the home office :
H. J. Yates, Sr., James R. Grainger, G. C.
Schaefer, Al Adams, Morris Goodman, J. J.
Coffman, William M. Saal, Sam Hacker, Leon-
ard Sills, W. W. Vincent, Jack Bellman, Harry
LaVine, Max Roth, Heck Everett and G. C.
Parsons.
$7,500,000 Budgeted
Mr. Yates said this week in New York, prior
to leaving for the coast, that the company has
budgeted $7,500,000 for the 55 pictures and four
serials. This is a budgetary increase over the
current year, and approximates an average
of $135,000 a unit.
The company's earnings for the current year
will be reported after June 30th, when the fiscal
year ends, Mr. Yates said, . adding that recent
weeks have been the best since the company
started.
Autry Heads Western Program
Gene Autry, for the third year, heads a pro-
gram of 24 westerns with eight pictures. There
will be eight based on ideas by William Colt
MacDonald and featuring the "Three Mesqui-
teers" ; eight "All-Star" westerns, featuring Roy
Rogers and Smiley Burnette.
The four serials include a third edition of
Dick Tracy titled "Dick Tracy's G-Men."
Heading the company stars or players on a
special picture basis are Gloria Swanson,
Ramon Novarro, James Gleason, Alison Skip-
worth, Polly Moran, Gene Autry, Frieda Ines-
cort, Neil Hamilton, Roy Rogers, Smiley Bur-
nette, Lew Ayres, John Wayne, Helen Mack,
Bob Livingston, Max Terhune.
James Cruze, John Auer, James Gleason,
Jack English, William Witney, Joe Kane, Gus
Meins, George Nicholls and George Sherman
will handle most of Republic's directorial assign-
ments.
The names Richard Henry Dana, Dr. George
Raymond, William Colt MacDonald, Barry
Perowne, creator of the "Raffles" character,
appear in the list of authors.
John Wayne is a newcomer on the company's
program this year. He succeeds Bob Livingston
in the "Three Mesquiteers" series, teaming with
Ray Corrigan and Max Terhune. Livingston
moves up to featured roles in the company's
series of action pictures.
Th complete program by groups and titles
follows :
Four "Anniversary Specials"
Doctors Don't Tell, from the Liberty Maga-
zine serial by Dr. George Raymond.
Two Years Before the Mast, by Richard
Henry Dana.
One Woman's Family, by Martin Van Laas.
Evangeline, by Henry Wadsworth Longfellow.
"Jubilee Twelve"
Lone Ranger Returns, adventure drama with
the Lone Ranger, Silver and Tonto.
Mysterious Miss X, spy story.
Girl from God's Country, outdoor drama.
Capital Punishment, prison drama.
Calling All Marines, service story.
It's Your Witness, murder mystery.
Raffles Strikes Back, detective drama.
Hill- Billy Hurricane, musical comedy.
Women Make News, newspaper drama.
Girls of the Road, adventure drama.
Hit Parade of 1939, musical romance.
Street of Missing Men, drama.
"Showmen's Money-Makers"
Federal Man Hunt, G-Man drama.
Kentucky Sweepstakes, romantic drama.
I Stand Accused, gangland drama.
Pride of the Navy, service comedy drama.
Forged Passport, intrigue-drama.
Undercover Woman, G-Man drama.
White Fury, outdoor adventure-romance.
Phantom of the Circus, circus drama.
Probation Nurse, prison drama.
White Lightning Express, railroad drama.
Devil's Island Fugitive, prison drama.
Stand Up and Sing, romance, comedy, music.
Highway Police Patrol, action drama.
Hellbent for Headlines, newspaper action-
romance.
Flight at Midnight, drama in the air.
Eight Gene Autry "Jubilees"
Pony Boy
In Old Monterey
Mountain Rhythm
Mexicali Rose
Western Jamboree
Rovin' Tumbleweeds
Ridin' the Range
Cactus Cavalier
Eight "Mesquiteers" Westerns
Santa Fe Stampede
Overland Stage Raiders
Pals of the Saddle
Red River Range
Lone Star Bullets
Heroes of the Desert
Three Texas Steers
Pony Express Trail
Eight "All Star" Westerns
Rodeo Round-Up
Rocky Mountain Ranger
Prairie Buckaroo
Headin' for Texas
Fighting Cowboy
Colorado Moon
Song of the Sunset
Cheyenne Saddlemates
Four Serials
The Texas Rangers Are Coming, in 15
episodes.
Dick Tracy's G-Men, in 15 episodes.
Daredevils of the Red Circle, in 12 episodes.
Zorro's Fighting Legion, in 12 episodes.
Mr. Yates said Mr. Grainger will begin his
duties of president of Republic June 1st, with
headquarters in New York. Mr. Yates ex-
pects to return East May 15th.
Steffes Seeks Air License
W. A. Steffes, manager of the World
theatre, Minneapolis, and president of Allied
Theatre Owners of the Northwest, has filed
application for a license to operate a radio
station in the Twin City area.
Pierce to Produce
William A. Pierce, assistant to Charles R.
Rogers at Universal Studio, has been as-
signed the production reins on his own
original story, "No ,One Man," for which
Wells Root has been signed to do the screen-
play. Mr. Pierce will continue his other
duties.
32
MOTION PICTURE HERALD
April 30, 19 3 8
1,100 More Music
Jobs Under Ruling
SAYS NEELY BILL WOULD
AFFECT SCHOOL SHOWS
MPPDA in Second Brief to
Senate Charges Inequalities in
Measure to Bar Block Booking
The Motion Picture Producers and Dis-
tributors of America, its members, and coun-
sel for both, submitted to the United States
Senate, on Monday, a second brief attack-
ing what were claimed to be the illegalities
and inequalities of the Neely Bill (S.153)
to prohibit distributors of motion pictures
from block booking and blind selling in their
transactions of leasing motion pictures for
exhibition under copyright.
On March 9th, the organized industry
sent its first brief to Washington, formally
protesting against the "railroading" of the
bill out of the Interstate Commerce Com-
mittee, and into the Senate, by Senator
Matthew Mansfield Neely, without public
hearings, despite a request for hearings by
the industry. The first brief also denied that
any "moral issue" was involved in block
booking and denied that a monopolistic
practice exists within the industry.
In the new brief, the distributors charge :
"The trade practices which this bill seeks to
prohibit and prevent are such as arise from
the special character of the industry ; the pro-
visions of the bill are clumsily drafted and
either thoughtlessly or deliberately extended to
include matters outside the scope of its de-
clared purposes. The exactions of conduct to
be adhered to, insofar as ascertainable, are
thoroughly unworkable; the provisions are
open to grave and serious charges of invasion of
constitutional guarantees ; the findings proposed
to be legislated as a basis for the operative pro-
visions of the bill are not warranted to be
found as facts, in connection with such practices,
either separately or as combined."
The highlights of the new brief are sum-
marized as follows :
Section 2
Definitions: "Motion picture film" is poorly
defined. The term "negative print" is not tech-
nically appropriate. The words "copies or re-
productions of such prints" are superfluous.
Sixteen millimeter film usually exhibited at
schools and churches is included because the
term "all motion picture film" is used without
specification as to standard or substandard.
Elimination of newsreels from ■ the definition
"film" appears illogical because just as other
films they are distributed to motion picture the-
atres for public exhibition. Motion pictures are
not "leased." The bill imposes burdens on
American distributors in their commerce with
foreign countries because the definition of com-
merce could include foreign commerce by mak-
ing the word "State" include within its meaning
any foreign country. No reason appears for
imposing the prohibitions of the bill on nego-
tiations for distribution in foreign countries,
none appears in the proposed declaration of
policy or in the proposed legislative finding or
anywhere else.
Section 3
Section 3 copies an order made by the Fed-
eral Trade Commission in 1927 which was held
invalid. The provision is not applicable at all
to present methods of negotiation for contracts
because_ offers or contracts at designated lump-
sum prices are not made.
CAUSE AND REMEDY—
AND WALTER W ANGER
With nearly 20 years of experience
as a producer to guide bis opinions,
Walter Wanger feels that the current
low mark in production is but a tem-
porary breather.
"Business is off considerably," con-
cedes the only United Artists' film-
maker who is busy at the moment.
"But this seasonal low mark in film
making is but a lull. It should be the
time when all decide that it is neces-
sary to quit playing follow the
leader. Now is the time to create
big, distinctive and novel pictures,
backing these experimental pictures
with showmanship to assure them a
public appeal. Unsuccessful pictures
should not be followed with more
pictures of the same type. Nobody
has a monopoly on brains and imag-
ination. If one producer can devise
something new, the tendency should
not be to follow in his footsteps.
Theatregoers will spend money will-
ingly if they know they are going to
see something different. They have no
desire for the same old thing merely
dressed up in another suit." .
Fox Theatres Lose
$12,014 in Six Months
Consolidated operations of Fox Theatres
for six months ended Dec. 31st, 1937, re-
sulted in a loss of $12,014, according to a
report filed by Milton C. Weisman, receiver,
in U. S. District Court, New York,
Wednesday. The loss brought to $513,209
the total losses since commencement of the
receivership, on June 22, 1932.
Mr. Weisman placed a valuation of
$8,207,414 on present assets, although the
book value is $4,400,863. Mr. Weisman's
estimate included a $7,500,000 claim against
William Fox, which is still in litigation,
but declined to pass on its collectibility.
$40,333,209 is the book deficit.
Forms Equipment Company
Henry Sorenson, formerly of the Texas
Theatre Supply Company, Dallas, has
formed Modern Theatre Equipment Com-
pany in Dallas to distribute Motiograph
Projectors and Mirrophonic Sound Equip-
ment, Brenkert Lamps, International Seats,
U. S. Air Conditioning Equipment, Baldor
Rectifiers and Dalite Screens.
Roy Palmquist, Universal salesman, has
been promoted to manager of the Omaha
exchange, replacing LeRoy Miller, who will
be transferred. Al Hill, booker, has as-
sumed Mr. Palmquist's place as salesman.
Approximately 1,100 additional musicians
have obtained employment since the five
days per week ruling was put into effect on
all radio stations, and the six days per week
in theatres, hotels, first, second and third-
class cafes, James C. Petrillo, president of
Chicago Federation of Musicians, Local No.
10, American Federation of Musicians, and
sponsor of the employment movement, said
this week.
Meanwhile the week long conferences be-
tween the national committee of the Inde-
pendent Broadcasters and the executive
board of the AFM ended Saturday with
the completion and acceptance of a plan
modified along the lines of the agreement
executed some months ago between the In-
dependent Radio Network Affiliates and the
AFM.
It is estimated that several hundred more
union musicians will be placed in indepen-
dent stations through the agreement. It is
understood that the basis of allocation is
to be Sy2 per cent of the gross yearly in-
come for each independent station covered
by the plan. There are approximately 386
independent stations. Yearly grosses in
some of these stations are so small they will
be unaffected by the agreement.
The agreement contains a provision that
it shall not be effective unless a majority
of independent stations, substantial enough
to satisfy the AFM, approves the plan within
a set neriod.
AM PA Votes to Hold
Annual Dance in Fall
The Associated Motion Picture Adver-
tisers' annual dinner dance will be held in
the fall, probably in October, according to
a decision of members at a closed meeting
at the International Casino, New York, last
week. A committee will be appointed short-
ly to plan for the fall affair and arrange-
ments will be made in the summer.
All officers of the organization were re-
elected at the meeting. Paul Lazarus, Jr.,
presided in the absence of Ralph Rolan.
On Thursday, at the last regular meeting
of the season, Warners, United Artists, Co-
lumbia and Amkino received awards for win-
ning the recent Rockefeller Center poster ex-
hibition conducted by The Transit Adver-
tisers.
Cinecolor Renames Officers
Cinecolor, Inc., at its annual board meet-
ing, held in Hollywood this week, reelected
A. L. McCormick, president; Allen Gundel-
finger, first vice-president; W. T. Crespinel,
second vice-president; Howard C. Brown,
third vice-president, and W. Pyrnne, secre-
tary. Construction will start this month on
the company's new laboratory in Burbank,
Cinecolor, Inc., has purchased the Gene
Autry ranch on Olive Street in Burbank and
will start construction of a new film labora-
tory within a month. The plot is 3*4 acres.
Karl Hoblitzelle, president of Interstate
Circuit, Inc., Dallas, has been appointed to
the board of governors of the Dallas Com-
munity Trust, a philanthropic organization.
April 3 0, 19 3 8 . MOTION PICTURE HERALD 33
16MM NEWSREEL TESTS COMPLETED;
TWO NEW DEVELOPMENTS IN FIELD
Newspaper Publishers and Edi-
tors Evince Interest at Chi-
cago Convention; Predict 100
Operating in Few Weeks
by WILLIAM, F. CROUCH
in Chicago
With the completion of more than a month
of actual weekly test showings in a number
of key towns in north central and central
Illinois, the local newsreel plan of the Her-
man A. De Vry, Inc., projector equipment
manufacturer, of Chicago, is coming into
prominence as one of a year's most signifi-
cant developments in the field of 16mm. film.
Operations of the DeVry newsreel cam-
era were illustrated before delegates at
the annual convention of the Inland Daily
Press Association, at the Hotel Sherman,
recently. Films were taken of a score of
newspaper publishers and managing edi-
tors. Fritz Bassett is Illinois newsreel serv-
ice supervisor for the DeVry Company.
Several publishers and editors of newspapers
in towns whose populations are as low as 5,000
as well as a number representing papers in
towns whose population borders on six figures,
said they thought a local newsreel taken of
"doings of the home folks" might go a long
way toward building up goodwill and circu-
lation. Others said that theatres running the
local newsreel should do more business and
probably would spend more money in adver-
tising.
Planned 10 Years Ago
All this and more figured in the idea of Her-
man A. DeVry when he conceived it nearly ten
years ago. His now completed project for pro-
duction and projection of the weekly 16mm.
local newsreel is premised upon permanent co-
operation of the newspaper and the theatre.
Hugh Elsasser, managing director of the com-
pany's local newsreel division, explained:
"The theatre can have an exclusive local
interest feature, a complete story of the com-
munity, each week. As part of the show it
remains a steady attraction every week of the
year. To help assure their success is the local
newspaper with its available sources of news
and its ability to create news plus its profes-
sional news-photographer who is appointed to
act as the official newsreel cameraman.
Among the test towns where the taking and
presentation of local 16mm. newsreels with
DeVry equipment is underway are Morris (111.)
as a typical town of 5,000, Taylorville (HI.),
7,500 population, and Beloit (Wis.), 25,000.
In handling the film the plan works as
follows J
As soon as the newspaper photographer has
filmed 100 'or 200 feet of the 16mm. film, he
mails the negative to the DeVry laboratory in
Chicago, where it is developed, printed, pro-
cessed, serviced and returned to the newspaper
within 48 hours. The newspaper cameraman
then takes the film to the local theatre for a
rehearsal preview, where he times the comment
on each sequence over the theatre's loud speaker
or public address system. The theatre operator
then splices in the "leader," and the film is ready
for public showing.
UNIVERSITY OFFERS
TELEVISION COURSE
New York University recently
launched a course in television as part
of its adult education program.
For the opening session of the tele-
vision technique course, Professor H.
H. Sheldon analyzed television's his-
torical background, most recent ad-
vances and probable future develop-
ments.
Formal entrance requirements are
not demanded for the course.
In launching this first competitive move in
the newsreel field since 1927, the DeVry spon-
sors report they were prompted by the growing
popularity of local 16mm. newsreels produced
by exhibitors, mostly independents, on events
and personalities in the news of their immediate
neighborhoods or towns. The company says
that more than 100 individually-produced local
newsreels will be operating within a few weeks,
The DeVry company has set up a plan
whereby the exhibitor may lease the equipment.
National and Local
It is estimated that the national newsreel will
consist of a 400-foot reel each week and as this
runs about four minutes it can be coupled with
the same amount of local material and give the
exhibitor a complete newsreel.
Considerable additional local newsreel activity
is reported from theatres in Grand Junction,
Col., in Pueblo, in T. C. Riddells' Erie theatre
in Hugo, Oklahoma, at the Tosa theatre in
Wawatosa, Wis., by Walter Green, theatre
operator at Morgantown, N. C, also in Iowa,
Illinois, Indiana, Wisconsin, North Carolina and
Minnesota. The Burton Jerrel "News Flashes"
in Iowa is serving local newsreels to 190
theatres. In Minneapolis, Radio Station WTCN
and the World theatre have been cooperating.
The following theatres will begin to be ser-
viced with local newsreels immediately accord-
ing to Mr. Miller : Rex, Elk City ; Ritz, Clin-
ton ; A-Mus-U, Cordell ; Rogue, Erick ; Rogue,
Tipton, and the Capitol in Mangum.
The Griffith Amusement Company, opera-
tors of 200 theatres in Oklahoma, Texas and
New Mexico, reported that newsreels taken
and shown locally are being used in only about
a half dozen houses in their circuit.
Filmack Trailer Company, Chicago, because
of an increased use of 16mm. films in theatres,
has installed a complete 16 mm. department,
equipped for developing, printing and titling.
MBM Productions, producers and distributors
of 16 mm. newsreels for Oklahoma theatres,
plan to issue a regular statewide newsreel fur-
nishing 300 feet of film with two issues a week,
each issue to contain three items, according to
Ray Miller, MBM official.
The company has been making efforts to se-
cure some big company in the state to sponsor
the reel, with the local exhibitor getting the film
free. The only advertising would be a mention
at the begininng of the reel saying the newsreel
was sponsored by the advertiser.
Form 16 mm Company
National Film Programs, Inc., has been
formed in New York for the purpose of fur-
nishing complete programs on 16 mm. film
for club, organization and college use.
500 Coin-in-Slot Machines for
Cocktail Lounges; Second
Group Plans Rental to Adver-
tisers, Making Own Projector
Development of 16mm. projectors by two
separate groups, outside the motion picture
industry, led this week to a threat of com-
petition to exhibitors and to the announce-
ment of a plan for increasing the use of film
for advertising purposes.
The competition to theatres, reputedly
scheduled to materialize in about two
months, will, as announced recently, come
from bars and cocktail lounges where the
Cinematone Varieties Corporation plans to
install 16 mm. sound projectors for coin-in-
slot operation. Immediate plans of the
corporation call for the manufacture of 500
machines and a weekly production of 20
short subjects, each running two and a half
minutes.
The second group, Leventhal Labora-
tories of New York, does not contemplate
invading the amusement field. Instead it
plans to manufacture its non-intermittent
projector for rental to advertisers and to
have the advertising pictures produced by
commercial film companies. The films will
not be shown in theatres.
Cinematone Varieties is headed by W. P.
Falkenberg, president of Rayolite Distributing
Company, which is said to have a photoelectric
cell target gun already placed throughout the
world, and by Dr. Gordon Keith Woodard, in-
ventor of the projection device.
Mr. Falkenberg said in Hollywood that 5,000
machines will be turned out this year at a cost
of $2,500,000 and that the production budget for
the organization is expected to be about
$750,000. He estimated there are 200,000 cock-
tail lounges seeking entertainment and that all
of them are potential customers for projection
machines.
Through his publicity director, Hank Levy,
Mr. Falkenberg indicated he feared arousing
the ire of the film industry but announced that
he does not intend to book film personalities
except name bands. Production crafts union
rules will be observed and the union scale of
wages will be paid at all times, he said.
An experimental machine already has been
placed at Lindy's cafe in Los Angeles. For this
experiment a cutdown Paramount short subject
starring Bing Crosby, which was released to the
16mm. field, and several animated cartoons in
reduced length were used.
The machine is eight feet high, projecting the
images with sound to a screen four feet square.
The Victor Animatagraph Sound projection
equipment is used with a continuous projection
attachment.
C. H. Ralke, division manager of Victor
Animatograph Corporation, recently visited the
company's plant in Davenport, Iowa, and after
seeing the equipment in operation said that it is
"very practical and very usable."
The machine which Leventhal Laboratories
plans to place on the market is of modernistic
design and is about four feet high. The screen
is about eight by ten inches. The tentative
plans of the company are to rent the machines
to companies for use in agencies.
34
MOTION PICTURE HERALD
April 30, 1938
DETECTIVE LAW MAY
APPLY TO PRESS AGENTS
New York State Measure Re-
quires Licensing; Effect on
Checkers Is Debated
A possible "joker" in New York State's
new private detectives law may make press
agents, checkers and reporters in the mo-
tion picture business in the state, as in other
lines, subject to the law as "private investi-
gators," subject to finger-printing, a tax of
$200 for a license, a $10,000 bond and
liable to penalties of $500 fine or imprison-
ment for failure to comply.
Governor Lehman signed the bill last
week.
Assemblyman Meyer Goldberg, sponsor
of the bill broadening the provisions of the
existing Private Detectives and Investi-
gators License Law, has joined Nathan R.
Sobel, counsel to Governor Herbert
Lehman, in denying that the statute was
intended to apply to newspapermen or
publicity agents, but that it is aimed at
"private investigators' " participation in
strike, picketing and other labor situations.
However, consternation was caused by a
letter from Abraham S. Wechsler, New
York State Director of Licenses, to various
press relations counselors in New York
advising them that they might be required
to license themselves as private detectives
under the revised law.
Following are parts of the bill that con-
ceivably might be construed as applying to
newspapermen, theatre checkers, who are em-
ployed by distributors, and theatrical press
agents follow :
"No person, firm, company, partnership or
corporation shall engage in the business of
furnishing or supplying for fee, hire or any
consideration or reward, information as to the
personal character of, or activities of any per-
son, firm, company or corporation, society or
organization or any person or group of persons,
or as to the character or kind of business and
occupation of any person, firm, company or
corporation, or own or conduct or maintain a
bureau or agency for the above mentioned pur-
poses, except exclusively as to the financial
rating, standing and credit and responsibility
of persons, firms or corporations without first
having obtained a license ." .
Ross Doubts Application
Ross Federal Checking Service, one of the
largest theatre checkers in exhibition, declared
that its interpretation of the bill was that it
does not apply to its type of business, because
its checking is done with the knowledge of the
exhibitor.
Some of the potentialities of the bill were
brought out by the New York Times last
Thursday, when it was said that although
License Director Wechsler and Assemblyman
Goldberg both insisted the legislature had no
intention of applying the law to newspaner men
or press agents, Mr. Wechsler conceded that
in its present form the bill could be construed
to applying to newspaper reporters and press
agents as well as to investigators for private
organizations.
The bill, which was suggested by Governor
Lehman and drafted by his secretary, was in-
tended to "enhance civil liberties rather than
curb them." acording to Mr. Goldberg, a Re-
publican who was elected with American Labor
party support.
The penalty for failure to comply with the
law is a $500 fine, a year in prison or both.
The fee for a detective agency license is $200
for an individual and $300 for a corporation
or partnership. The license runs for two years.
A $10,000 bond is required.
Further Provisions
The bill provides further that :
"Private detective business shall mean and
include the business of private detective, private
detective business, the business of investigator
or the business of watch, guard or patrol
agencies and shall also mean and include,
separately or collectively, the making for hire,
reward or for any consideration whatsoever,
of any investigation or investigations for the
purpose of obtaining information with reference
to any of the following matters, notwithstand-
ing the fact that other functions and services
may also be performed for fee, hire or reward ;
crimes or wrongs done or threatened against
the Government of the United States or any
State or Territory of the United States :
"The identity, habits, conduct, movement,
whereabouts, affiliations, association, transaction,
deputation or character of any person, group
of persons, association, organization, society,
other groups of persons, firm or corporation ;
the credibility of witnesses or other persons ;
the whereabouts of missing persons ; the location
or recovery of lost or stolen property ; the causes
and origin of, or responsibility for fires or libels
or losses, or accidents or damages or injuries
to real or personal property or the affiliation,
connection or relation of any person, firm or
corporation, with any union, organization, soci-
ety or association, or with any official, member
or representative thereof ; * * * or the securing
of evidence to be used before any authorized
investigating committee, board of award, board
of arbitration or in the trial of civil or criminal
cases."
Counsel Cites Intent
Informed of the concern the terms of the bill
had caused, Mr. Sobel said in Albany:
"The phrases used in the bill were intended
to apply to the private detective agencies and
not to newspaper men or press agents. That
was the intent of the Legislature and that point
of view will undoubtedly be taken by the Sec-
retary of State's office, which is given the
licensing power, or by the courts, if the matter
ever went into the courts. No one need be
alarmed over the provisions, as their intent is
quite clear."
Dickinson Circuit
Plans Expansion
Glen W. Dickinson Theatres, Inc., Kansas
City, is planning an expansion and improve-
ment program. The circuit has acquired the
Booth at Rick Hill, Mo., which brings the
total to 38. The circuit expects to have at
least 50 units in Missouri, Kansas and Iowa
by the end of six months. Some of the deals
represent partnerships, and in such cases the
exhibitor remains as manager. Others rep-
resent outright acquisitions.
Currently the Dickinson at Chillicothe,
Mo., is being completely remodeled, includ-
ing the installation of a cooling plant, which
will cost around $5,000. The Dickinson at
Osage City, Kan., will be refurnished next.
BOYS SELECT
"HURRICANE"
In a survey made by the Optimist In-
ternational, a service club organization,
among Junior Optimist Clubs in 22
cities in the United States and Canada,
the boys, ranging from 12 to 18 years,
chose "The Hurricane" as their fa-
vorite picture of the past year. "The
Plainsman," "Good Earth," "Dead
End," "Lost Horizon," "Submarine
D-l, "Wells Fargo" and "The Life
of Emile Zola," followed in that order.
Clark Gable was chosen as their
favorite actor, followed by Buck
Jones, Paul Muni, Gary Cooper, Robert
Taylor and William Powell. The boys
named Mae West as their favorite
actress, followed by Alice Faye, Sonja
Heine, Ginger Rogers, Myrna Loy,
Shirley Temple and Jane Withers.
Most of the boys preferred western
pictures, although adventure films
were a close second. Mystery pictures
and comedies placed third and fourth.
New Metro Theatre
Opens Brazil Season
by L. S. MARINHO
in Rio de Janeiro
The new motion picture season had a gala
premiere with the opening of MGM's new
Metro Palace on March 15th in Sao Paulo
with "Broadway Melody of 1938." It was
an outstanding event.
Other pictures which launched the season
were "Damsel in Distress," "Souls at Sea"
and "It's Love Again." Walter Wanger's
Vogues of 1938 also was presented recently
at the Ufa Palacio.
Sao Paulo before this season had few out-
standing American pictures because of the
paucity of good theatres. Four or five houses
have been classed as first-runs and the sec-
ond-runs are inadequate for such a city.
Hence "Champagne Waltz" was released in
Sao Paulo to represent the Adolph Jubilee,
while in Rio de Janeiro it did very little
after a long wait for opening.
"The Road Back" still is barred by the
censors. "They Gave Him a Gun" was
finally approved by the board, and "Sabot-
age," English picture, after its title had been
changed.
Marionette Show Based
On "Snow White" Planned
Jack Goldberg, general manager of In-
ternational Road Shows, Inc., New York,
said this week that he has made a contract
with L. F. Delgado to construct 50 marion-
ette shows of "Snow White and the Seven
Dwarfs." He said that units will be in-
stalled at Coney Island, Atlantic City, As-
bury Park and a number of amusement parks
from coast to coast.
The show will be presented in 40 minutes
on a movable portable stage and operated by
three experienced marionette workers, he
said. Mr. Goldberg said that special units
are being made and rehearsed for film
theatres.
co^T-r0
v* * c°4sr
of
e/
April 3 0, 19 3 8
MOTION PICTURE HERALD
ASIDES and
INTERLUDES
By JAMES P. CUNNINGHAM
Joseph O'Brien, of Universal Newsreel,
feels that the limit of motion picture enter-
prise has been reached by the coroner of a
southern county, who has asked for an offer
on the exclusive news-picture rights to a
coming execution of six felons, with full
access to the preparations, the death march,
the scenes in the electric chair and the
autopsies. It sounds like it would make up
something neat in the way of a short. And
doubtless the same enthusiasm which now
urges gynecology on the screen would en-
dorse such a picture as "education" for or
against capital punishment.
V
Deanna Durbin's agents would have to pay
108 per cent of their income from the young
Universal's star's radio and film contracts if
they honored all the claims of the "discoverers"
who have filed suits against them.
One suit, just ended in Los Angeles Superior
Court, against Jack Sherrill and Frederick
Falkin, who handle Deanna's business, was
brought by Rita Warner, wife of Actor H. B.
Warner. She claimed she made the plans for
Miss Durbin's first audition, and asked 25 per
cent of the Sherrill-Falkin 10 per cent commis-
sions. She won the decision.
Olive White wants 33 per cent, declaring that
she, too, had a hand in bringing out Miss
Durbin.
Milo Marchetti asks 50 per cent of the com-
missions, saying that it was he who arranged
for the audition through which Deanna got her
movie contract.
V
There probably isn't another theatre in the
country like the Grand Opera House on New
York's west side, in the Chelsea section, which
RKO purchased the other week for $800,000.
Built during the Civil War, and once the lead-
ing legitimate spot of old New York, the the-
atre has more than a dozen secret exits and
underground passages through which former
owners escaped when being pursued by sheriffs.
There is a safe in the building that runs clear
through the four stories, with openings on each
floor. The Grand was our favorite movie-and-
vaudeville rendezvous during school-hookey
days.
V
New York City's "green book" describing
the municipal government is now available
for public distribution — 50 cents the copy.
.Thirty-four pages are devoted to license re-
quirements, showing that permits are re-
quired for everything from keeping cows and
bear meat in cellars to operating a stage
coach, holding masquerade parties and manu-
facturing hot dogs, to say nothing of show-
ing motion pictures.
V
Many a motion picture press agent has told
many a motion picture whopper for the cause
of a motion picture, but none can compare with
the Columbia Broadcasting blurb: "Telephone
calls from listeners hit peaks whenever the
moon is full."
V
Spontaneous and unpublished epigram
from Frank Tilley, press director of the
Cinematographers Exhibitors Association,
London, during a conversation about War-
dour Street film potentates:
"So many of them start as budding ex-
ecutives and end up by grafting."
The American Cinematographer, publication
of Hollywood's motion picture cameramen,
pays deserving tribute in print to Mr. Cecil
Blount DeMille on the occasion of his 25 years
in motion picture production. They point to
the director's 64 films having grossed $130,000,-
000 in rentals, approximately $2,031,250 per
picture.
Mr. DeMille is given credit for establishing
an early reputation — "which he still retains" —
"for lavishness, sophistication and bizarre exoti-
cism." One of his early experiments was with
a process for "new-fangled" lighting — photo-
graphing an actor's face half in light and half
in shadow. His associates told him it couldn't
be done, but DeMille went ahead anyway.
When the completed picture — "The Warrens
of Virginia" — was shown at the home office in
New York, Samuel Goldwyn wired him,
'What kind of a picture is this? You can only
see half the actors' faces. The exhibitors will
only pay half price."
V
Significant or otherwise , Paramount is show-
ing "Stolen Heaven" at the Bankers' Conven-
tion, Hutchinson, Kan., May 12th.
V
"What Is Your Pet Movie Peeve?" asked
the New York Daily Mirror of its readers.
To the question came 25,000 replies from
as many movie fans, who aimed their pop-
guns at those they were pleased to call "The
movie moguls."
"The movie moguls," for example, were
asked to cut out the habitual use of screen
closeups. "Who cares to diagnose Jeanette
MacDonald's tonsils, or count the bristles
in Dick Powell's mustache?" wrote one
reader.
"The movie moguls" also were asked to
do something about those moviegoers who
"chew gum so audibly all through the pic-
ture you can't hear what the players are
saying."
Another fan complained, "In a number of
pictures there are scenes where the actors
and actresses in restaurants order a bite or
a drink, and instead of eating their food
merely take a sip or two, or a forkful of food,
practically leaving the whole order."
V
Grace Moore told friends in Cleveland about
the progress she is making redecorating her
summer place in Connecticut. Seems that an
Italian painter named Tony is helping her.
They had a lengthy consultation about the work
to be done, and then turned to the selection of
suitable colors. Miss Moore handed Tony one
of those multi-folded color cards. He looked it
over and then cried out: "Meester Sherwin
William — he is a great man. He okay by me!
We use his paint. He singa for de Metropolitan
Opera!"
Miss Moore did not tell Tony that the Sher-
ivin-William Paint Company sponsors the
Metropolitan Opera air broadcasts on Sunday
afternoons.
V
Ambassador Joseph Patrick Kennedy, in
London, is in receipt of a motion picture, from
friends in New York. Newsreel pictures of the
Ambassador are superimposed with the dia-
logue : "I'll be damned if I'll wear knee breeches
in England," which is followed by a fadeout
showing him clad in breeches and delivering a
speech in a thick Oxford accent.
Victor Mansfield Shapiro hopes to make
the jump from Hollywood Boulevard to the
nation's bathrooms in one try.
Mr. Shapiro this week is leaving Holly-
wood motion picture press agenting to press
agent Sulfraid 21, a sulphur concentration
for bath use. He has ambitions of making
the country sulphur-bath-salts minded with
his clubby little slogan: "Happy Bathday
to You." Just why anyone would want
sulphur in his bath is another matter.
V
Robert Taylor tells "the real inside" about
"the real" Clark Gable in Liberty magazine.
Particularly edifying is Robert's description of
how Clark sometimes "comes over to my place,
dumps himself into a chair, and says, 'Bob, I
feel low today!' In most cases," continues Tay-
lor, "an onion sandwich and a can of cold to-
matoes with salt and pepper on them will start
Bob out of it."
V
From elsewhere we learn that as a side-
line Clark Gable is raising Angora wool rab-
bits for the ladies' fur trade.
V
George Raft lost a 50-cent piece during the
filming of ^Scarface" six years ago. The other
day he offered a five-dollar reward for its re-
turn, keeping to himself the fact that the piece
had certain peculiar markings. Some 682 an-
swers were received from persons who said
they had Mr. Raft's original.
V
Richard Davidson is training his four-year-
old cross between a German sheep dog and an
Airedale for Hollywood. He says the dog
already can sniff the playing cards in an op-
position hand and extract a watch from a
pocket.
V
Hollywood crooners generally explain
that a crooner is one who hums or sings
in a low tune, Webster's Dictionary says
that "to croon is to make a continuous hol-
low sound, as cattle in pain."
V
Edgar Bergen's little Charlie McCarthy is
going to have a competitive companion on the
air, in the person of George Miller's little Wil-
lie McGinty.
Mr. Miller writes from his headquarters in
Detroit's Book-Cadillac Hotel that he is going
on the air "with Little Willie McGinty Family,
who have won $150,000 on an Irish Sweep-
stakes." The "family" includes Little Willie's
father, Goofy McGinty ; his mother, Zooloo Mc-
Ginty ; a brother, Walrus McGinty, and Dosey
McGinty, a sister. Mr. Miller did not make
clear whether the McGintys actually won $150,-
000, or merely are "winners" for purposes of
ventriloquist conversation. That might make
a lot of difference later.
V
The following theatrical review appeared in
a Boston newspaper last week after a company
of village amateurs had put on a production :
"Last night the elite of our town gathered
to witness a performance of 'Hamlet.' There
was considerable discussion as to whether the
play was written by Shakespeare or Bacon. All
doubt can be set at rest by opening the graves
of both. The one who turned over last night
is the author."
Sounds old.
R E PL
1038-39
i2
I «*f .Hi
* 4 ANNIVERSi
DOCTORS DON'T TELL
By DR. GEORGE RAYMOND— A real life story of a young doctor's personal
experiences . . . his loves . . . his triumphs . . . his tragedies! From the famous
Liberty Magazine serial read by millions.
TWO YEARS BEFORE the MAST
By RICHARD HENRY DANA— One of the outstanding dramatic and exciting
stories of the sea, unrivalled for production, story and cast possibilities.
JUBILEE TWELVE
1 LONE RANGER RETURNS
The Lone Ranger, Silver and Tonto in a feature-length series of
adventurous thrills.
2 MYSTERIOUS MISS X
A story of the secret service whose motto is "Find the woman !"
and you have the spy.
3 GIRL FROM GOD'S COUNTRY
A breath-taking adventure of a girl under the dazzling splendor
of the northern lights.
4 CAPITAL PUNISHMENT
The warden tells a human story of life inside "The Big House",
and why crime doesn't pay.
5 CALLING ALL MARINES
Again the Marines go into action ! A story of thrills and suspense
laid in the Far East.
6 IT'S YOUR WITNESS
A boy, a girl and a public defender, enmeshed in a sensational
story of murder and scandal.
7 RAFFLES STRIKES BACK
The great character brought to you again in a new mystery story,
packed with high-speed adventure.
8 HILL-BILLY HURRICANE
An original musical with names and characters familiar to your
theatre and radio audiences.
9 WOMEN MAKE NEWS
The inside story of a woman columnist . . . her climb from obscur-
ity to fabulous wealth and power.
10 GIRLS OF THE ROAD
Bigger and better adventure and romance than "Hitch Hike
Lady". Another sensational story of hitch-hike girls.
11 HIT PARADE OF 1939
The "No. 1" radio program brought to the screen with a cast of
new names, selected from every entertainment field.
12 STREET OF MISSING MEN
A story of a man who lost himself because of a woman's treachery,
but fights his way back when he finds real love and understanding.
8 GENE AUTRY
JUBILEES
x PONY BOY
2 in OLD MONTEREY
3 MOUNTAIN RHYTHM
4 MEXICALI ROSE
5 WESTERN JAMBOREE
6 ROVIN' TUMBLEWEEDS
7 RIDIN' THE RANGE
8 CACTUS CAVALIER
8 sin'ging WESTERNS
Featuring the outstanding Western
Stars of the industry, Roy Rogers,
Smiley Burnette, and others
1 RODEO ROUND-UP
2 ROCKY MOUNTAIN
RANGER
3 PRAIRIE BUCKAROO
4 HEADIN' FOR TEXAS
5 FIGHTING COWBOY
6 COLORADO MOON
7 SONG OF THE SUNSET
8 CHEYENNE
SADDLEMATES
BMC
PRO QRA M
Y SPECIALS *
ONE WOMAN'S FAMILY
By MARTIN VAN LAAS — A modern mother gives an answer to the burning question
of what to do with the youth of today in a dynamic, intelligent and forceful manner.
EVANGELINE
By HENRY WADSW0RT1I LONGFELLOW— Known to the world as a colorful,
thrilling and immortal romance. A girl and a man rise above all obstacles to find their love.
8 ACTION
WESTERN*
featuring «% _
^.i^ESQUlTEERs
•Hows'0 "*«
lZt£°F THE SADDLE
8 PONY EXPRESS TRaTl
4 SMASH SERIALS
for 1939
2 Super-Serials
15 Episodes Each
1THE TEXAS RANGERS
ARE COMING
Fifteen Weeks of boundless thrills with this
world-famous organization.
2 DICK TRACY'S G-MEN
Third in the series of Dick Tracy eerials that
Get the style for modern-day, adult chapter
entertainment.
2 Streamline Serials
12 Episodes Each
1 DAREDEVILS OF THE
RED CIRCLE
2ZORRO'S FIGHTING
LEGION
15 SHOWMEN'S
MONEY- MAKERS
1 FEDERAL MAN HUNT
2 KENTUCKY SWEEPSTAKES
3 I STAND ACCUSED
4 PRIDE OF THE NAVY
5 FORGED PASSPORT
6 UNDERCOVER WOMAN
7 WHITE FURY
8 PHANTOM OF THE CIRCUS
9 PROBATION NURSE
10 FLIGHT AT MIDNIGHT
11 WHITE LIGHTNING
EXPRESS
12 DEVIL'S ISLAND FUGITIVE
13 STAND UP AND SING
14 HIGHWAY POLICE
PATROL
15 HELLBENT FOR
HEADLINES
REPUBLI^
40
MOTION PICTURE HERALD
April 3 0, 19 3 8
600 ATTEND ANNUAL
VARIETY CLUB DINNER
i 8 Units Add $47,300 to
Charity Work; Harris Re-
elected National Chief Barker
Dispensation of charities totaling $187,326
during the past year, and future charitable
activities over an even wider front were
noted at the fourth annual national conven-
tion of Variety Clubs of America at the
Netherland Plaza, in Cincinnati, last week-
end. Exhibitors and exchangemen in the
field are members of local Variety "Tents."
Some 600 attended the convention, from all
fields of the industry.
With John H. Harris, of Pittsburgh, the
"Father of Variety," in the chair, business
was transacted during the Saturday session,
at which it became known that the 18 tents
comprising the national setup had in 1937-
1938 spent $47,300 more for charities than
in the previous year. Credit for one of the
most far-reaching activities went to Dallas,
Tent No. 17, which has equipped a $21,000
surgical, X-ray and social service wing in
the Freeman Memorial Clinic. Chief Barker
Bob O'Connell and Ed Wilson are on the
clinic's board of directors. Mr. O'Connell
explained that the membership of his tent
pledged $450 monthly for charity. Mrs.
Dora B. Foster, managing director of the
clinic, enroute to New York to engage the
services of an additional surgeon, stopped
off to address the convention.
Other Charity Projects
Reports from Pittsburgh, Tent No. 1,
submitted by John J. Maloney, showed that
the original tent had distributed 1,484,240
half-pints of milk, on the basis of two-and-
one half pints daily for 2,410 children in the
last 12 months. This tent, through the aid
of four broadcasts over station KDKA, last-
ing from 9 p.m. to 3 a.m., raised a total
of $21,000 for the milk fund, the equivalent
of this amount being matched by contribu-
tions of milk from local dairymen. Other
tents made comparative reports outlining
various and sundry activities, such as camp
facilities for underprivileged children, school
lunches, "seeing eye" dogs for the blind,
iron-lung, and similar humanitarian proj-
ects. Combined pledges for charity aggre-
gating approximately $300,000 were made
by the various tents for the ensuing year.
Revoke Tent Charter
The convention voted to revoke the char-
ter of Des Moines, Tent No. 15, for finan-
cial arrearages, leaving 17 tents in the na-
tional organization.
Baltimore was the only tent not repre-
sented. W. A. Steffes and Frank Mantzke
were present for Minneapolis, No. 12.
Plans were reported in the making for
organization of a tent in Chicago.
Five of the tents were reported to have
purchased regulation sound trucks for show-
ing pictures in institutions.
Ray Colvin, delegate from St. Louis, No.
4, said a proposal was under advisement
from the juvenile court there to allow delin-
quent children on probation from the court
to attend a neighborhood theatre at least
once a week.
All national officers were unanimously re-
elected: John H. Harris, Pittsburgh, na-
tional chief barker: M. R. "Duke" Clark,
Columbus, first assistant, and John J. Ma-
loney, Pittsburgh, second assistant national
chief barker; James G. Balmer, Pittsburgh,
dough guy, and Frank Drew, Cleveland,
property master.
Canvassmen unanimously elected, and the
tents they represent are: J. T. McGreevey,
Pittsburgh, Tent No. 1; Allan S. Moritz,
Cincinnati, Tent No. 3 ; Ray Colvin, St.
Louis, Tent No. 4; H. M. Richey, Detroit,
Tent No. 5 ; M. B. Horwitz, Cleveland, Tent
No. 6; Jacob Lavene, Buffalo, Tent No. 7;
R. R. Biechele, Kansas City, Tent No. 8;
Marc J. Wolf, Indianapolis, Tent No. 9;
J. Louis Rome, Baltimore, Tent No. 10;
A. J. Brylawski, Washington, Tent No. 11;
W. A. Steffes, Minneapolis, Tent No. 12;
Earle W. Sweigert, Philadelphia, Tent No.
13; Chas. W. Trampe, Milwaukee, Tent No.
14; Harry J. Shumow, Omaha, Tent No.
16, and Roy Wells, Dayton, O., Tent No. 17.
Columbus, Ohio, will not be represented on
the board, because M. R. Clark, the only
chief barker of that tent, is a national officer.
The oath of office was administered by
James G. Balmer.
1939 Convention in Detroit
Detroit was selected for the 1939 conven-
tion, winning over Cleveland.
Letters praising the work of Variety
Clubs were read from Will H. Hays, Nate
Blumberg, Jules Levy, Abe Montague,
George J. Schaefer, Carl Milliken, William
Scully, John Clark, Joe E. Brown.
A plan to select a film star annually by
votes from the various tents was vetoed.
The proceedings were halted for one min-
ute in silent tribute to members who had
died in the past year : Al Barnett, Universal
manager, Pittsburgh, Tent No. 1 ; Wm. G.
Stiegler, theatre editor, Times Star, and
Lou Bauer, manager Arrowhead Inn, both
of Tent No. 3, Cincinnati, and Jack Dugin,
southwest division manager for Paramount
at Dallas, Tent No. 17.
U. S. Senator Robert J. Buckley told the
banquet Sunday night that he was willing
to make another effort to get Congressional
approval of an admission tax exemption of
50 cents instead of the present 40 cents.
Tributes to the work of the organization
were paid from the banquet dais by United
States Senator Alben W. Barkley, Ken-
tucky ; Governor Martin L. Davey, former
Governor White, Mayor James Stewart of
Cincinnati, and former Governor Harold G.
Hoffman of New Jersey. Others at the
speakers' table were Hugh Herbert, Ned E.
Depinet, W. F. Rodgers, United States Dis-
trict Judge John Druffle, Councilman Rus-
sell Wilson, Sam Dembow and George Dem-
bow, Ed Kuykendall, Rev. Harold J.
Weaver, Rev. Letus A. Miller, Major L. E.
Thompson, M. R. Clarke and Allan Moritz.
Allied Theatres of Illinois has moved its
Chicago office to the Exhibitors Building
at 1315 South Wabash Avenue.
RKO GIVES 'COURSE'
ON BOGUS MONEY
Because of the persistence with
which counterfeiters seek to victimize
theatre box offices, executives of RKO
Theatres are advising other exhibitors
of a "post graduate" course in the de-
tection of fictitious currency con-
ducted for its cashiers, treasurers and
managers. The medium was an illus-
trated lecture, given Wednesday, at
the home office.
Allan Murphy, special agent, on in-
vitation explained how counterfeit
money can be recognized and the
methods and trickery employed to
pass it, later answering questions pro-
pounded by the theatre employes.
RKO theatre cashiers recently were
instrumental in bringing several pass-
ers of bogus money to justice.
B&K's History
Told by Balaban
John Balaban, head of the Balaban and
Katz circuit, was the principal speaker at
the annual luncheon held by the Better
Films Council of Chicagoland last week.
Mr. Balaban devoted his talk to the story of
the founding of the B and K circuit.
He told how his parents started their first
theatre venture in the old Kedzie theatre at
12th and Kedzie, a store building with 104
seats comprising folding chairs. Brother
Abe Balaban and sister Ida supplied the
musical part of the show. The total gross
for the opening day was $1.80. The theatre
prospered, however, and the first year of
operation showed a profit of $4,000. That
was 1907.
A year later the Circle, Chicago's first
motion picture theatre, was built at a cost
of $35,000. Following that the Balabans
acquired more theatres and in 1916 built the
Central Park theatre at a cost of $350,000.
Sam Katz joined the circuit in that year.
Other theatres were continuously added and
today the circuit operates 46 houses in Chi-
cago and 78 theatres outside the city with
some in Indiana and Ohio. The seating ca-
pacity of these theatres totals 175,000 and
in 1937 thev catered to 66,000,000 people.
The payroll is $3,000,000 yearly for the
Chicago circuit alone Mr. Balaban said,
while the outlying theatres pay $1,500,000
for wages. The circuit pays $5,000,000 yearly
to film companies in rentals and spends
$1,000,000 for advertising, he said. Mr.
Balaban said that $728,000 was spent in
modernization and maintenance last year.
With assets of $20,000,000 the circuit has
more than $1,000,000 in air conditioning
plants alone, he said.
Other speakers on the program, which
was under the direction of Mrs. Richard M.
McClure, were James Donahue, Paramount
branch manager, who explained the Chi-
cago film releasing system ; William K. Hol-
lander, B and K publicity chief, who spoke
on the Council's work ; Louis Blaine of
RKO Theatres, who talked on the relations
between the film group and theatres, and
Dorothy Deere, of the Chicago American.
April 3 0, 19 3 8 MOTION PICTURE HERALD 41
PARAMOUNT NET $6,145,103 FOR
'37; LOEW 28 WEEKS $6,487,678
Consolidated Income Account
of Radio-Keith-Orpheum Corp.
Consolidated income account of Radio-Keitb-Orpbeum Corp. (in reorganization)
and subsidiaries for year ended Dec. 31, 1937, compares as follows:
1937 1936 1935
Film rentals, sales, etc $52,921,033 $49,178,049 $45,475,243
Costs and expenses 47,692,247 42,569,055 40,251,111
Operating profit $5,228,786 $6,608,994 $5,224,132
Other income 790,228 755,606 484,474
Total income $6,019,014 $7,364,600 $5,708,606
Interest and discount 2,061,624 2,052,989 2,199,261
Depreciation and amortization 1,631,814 1,502,063 1,594,045
Participation of officers, employees in subsidiaries' profits 71,165 339,984 389,657
Federal income taxes, etc 275,415 474,205 299,900
Loss in investment and capital assets 9,985 23,165 30,975
Write down inventories in subsidiaries 97,163
Provision for Joss of affiliated companies, etc 31,580 63,070 100,745
Trustees' expenses, etc 97,729 152,028 243,608
Scenarios, etc., write off 1 48,114
Miscellaneous charges 4,099 105,819 117,038
Minority interest 1.712 1 1.628 f530
Undistributed profit tax 12,725 66,575
Profit* $1,821,166 $2,485,911 $684,733
*Before subsidiary preferred dividends. tDebt.
Paramount Estimates First Quar-
ter Earnings This Year at
$830,866; RKO Theatres'
1937 Profit $1,483,281
Financial reports of the week included the
following highlights :
Paramount's net profit for 1937 was
$6,145,103, a gain of $32,853 over the
previous year;
Paramount estimated its earnings for the
first quarter of 1938 at $830,866;
Loew's, Inc., had a net profit of $6,487,-
678 for 28 weeks.
Fixed indebtedness of Radio-Keith-Or-
pheum and subsidiaries was further reduced
by $2,232,010 beginning in 1937. It had
been cut $4,216,356 between July I, 1934,
and the end of 1936.
RKO Theatres profit in 1937 was $1,483,-
281. The consolidated net profit of the
company for 1937 was $ 1 ,82 1 ,165.
The Paramount net of $6,045,103 for 1937
was after all charges, including interest, Fed-
eral taxes, depreciation and reserves.
In a letter to stockholders Barney Balaban,
president, said the profit figure did not include
approximately $625,000 representing Para-
mount's net interest as a stockholder in the
combined undistributed earnings for the year
of partially owned companies.
"After deducting $1,186,090 of dividends ac-
crued for the year," Mr. Balaban said, "based
on the first and second preferred shares out-
standing as of Jan. 1, 1938, the consolidated
earnings equal $1.97 per share on the 2,465,900
shares of common stock outstanding on Jan. 1,
1938. Calculated on the same basis, the com-
bined consolidated earnings and share of un-
divided earnings of partially owned subsidiaries
would be equal to $2.22 per share on said com-
mon shares.
"The above referred to earnings do not in-
clude (a) $1,652,000 which was credited to
general reserve account, representing the pro-
ceeds from the settlement in 1937 by the reor-
ganization trustee with the approval of the
federal court, of litigation instituted during the
period of reorganization referred to as "Re-
served Actions," which amount includes notes
of $492,500 and is after deducting expenditures
during the year for expenses and allowances to
trustee and attorneys and certain counter claims
offset in the settlement, and (b) $150,000 which
was also credited to the general reserve ac-
count representing a realized profit on the sale
of a parcel of real estate.
"Consolidated interest expense for the year
1937 aggregated $1,995,430 as compared with
$2,745,415 for the year 1936, a reduction of
$749,985."
The consolidated balance sheet showed that
cash and marketable securities on Jan. 1, 1938,
amounted to $10,153,628.02, of which $2,680,-
827.10 represented balances in Great Britain
and Dominions, and $110,677.86 in other for-
eign countries. The total inventory amounted
to $22,884,780.02. Total current assets were
$37,410,988.89 and current liabilities $10,520,-
474.88, leaving a net working capital of $26,-
890,514.01, an increase during the year of ap-
proximately $3,950,000.
Dividends paid aggregated were $1,669,237.83,
representing dividends for the year 1936 and
1937 on the second preferred stock and for the
year 1937 on the first preferred stock.
The $830,866 estimated Paramount earnings
for the quarter ended April 2, 1938, includes
$806,000, representing Paramount's direct and
indirect net interest as a stockholder in the
combined undistributed earnings for the quar-
ter of partially owned non-consolidated sub-
sidiaries.
There were outstanding (as of April 2, 1938)
142,172 shares of cumulative convertible $100
par value six per cent first preferred stock,
and 555,101 shares of cumulative convertible
$10 par value six per cent second preferred
stock. The estimated earnings of $830,866 as
above after deducting $296,523 of dividends ac-
crued for the quarter on these preferred shares,
were equal to approximately 22 cents a share
on the 2,465,900 shares of common stock then
outstanding.
The consolidated earnings for the first quar-
ter ended April 3, 1937, were $2,011,000, while
Paramount's share of undistributed earnings
of partially owned subsidiaries aggregated
$640,000, a combined total of $2,651,000.
V
Loew's 28 Weeks' Net
For the 28 weeks ending March 17th Loew's,
Inc., had a net profit of $6,487,678. This was
equal to $47.45 per share on the preferred and
$3.76 per share on the common before pro-
visions for surtax.
Last year the total for the same period was
$8,606,130, or $62.95 per share on the preferred
and $5.26 on the common. The reduction was
$2,118,452.
The operating profit was $9,807,339 and
$3,319,661 was charged to depreciation and
taxes.
V
RKO Theatre Profits
The combined operations of the theatre op-
erating subsidiaries of RKO in 1937 resulted
in a net profit after all charges of $1,483,281,
according to the sixth report of the trustee,
Irving Trust Company, filed Friday in the
U. S. district court.
Among the charges included was the accrual
of interest, $357,467.23. The net profit of the
theatre companies compares with a net for 1936
of $1,386,679.74, after all charges, including the
accrual of $215,819.79, interest on indebtedness,
to RKO.
The company's consolidated net profit for
1937 of $1,821,165.98 compared with $2,485,-
911.03 for J936.
RKO Radio Pictures, Inc., the film unit, re-
ported a net loss for 1937 of $236,909.10 after
all charges, including the accrual of interest
amounting to $1,024,647.98 on indebtedness to
RKO. This compares with a net profit in 1936
of $893,580.23, after the accrual of interest
amounting to $987,010.69 on indebtedness to
RKO.
Pathe News, Inc., showed a 1937 net profit
of $63,011.07, compared with a net loss of
$241.78 in 1936. The accrual of interest on in-
debtedness to RKO was $13,297.65 in 1937, and
$13,421.57 in 1936.
During 1937 RKO received $51,510 in dis-
tributions in liquidation of the Van Beuren
Corp., in which RKO has a 50 per cent in-
terest.
The reduction of RKO indebtedness included
the payment of $450,000 principal amount of
RKO secured six per cent gold notes and the
reduction, subsequent to acquisition, of the fixed
indebtedness of the active Orpheum companies.
The interest on the indebtedness was paid in the
amount of $1,250,813.63.
The cash of RKO and its subsidiaries de-
clined from an aggregate of $7,928,810.69 on
Dec. 31, 1936, to $5,282,613.25 on Dec. 31, 1937.
The report explained the reduction of $2,646,-
(Continued on followinp page)
42
MOTION PICTURE HERALD
April 3 0, 19 3 8
RKO DEBT REDUCED $2,232,010 MORE
Consolidated Income Account
of Paramount for 52 Weeks
Consolidated income account of Paramount Pictures, Inc., and subsidiaries for 52
weeks ended Jan. 1, 1938, compares as follows:
52 wks end 52 wks end Year ended
Jan. I, '38 Jan. 2, '37 Dec. 28, '35
Income from theatre receipts, rentals and other income ..$ 1 09,033,470 $107,347,115 $93 ?74,855
Operating expenses, film distribution and amortization
of films, etc 96,734,561
Capital gains (net)
Interest from funded debt of subsidiaries, etc.
Federal income taxes
Subsidiaries' preferred dividends. . . .
Minority interest
Interest from Paramount Pictures, Inc.
Reserve for contingencies
96,734,561
96,370,445
83,1 16,975
$12,298,909
$10,976,670
$10,157,880
67,650
331,820
$12,366,559
$1 1,308,490
$10,157,880
993,039
1,274,850
1,571,767
3,190,382
3,025,346
3,048,550
|635,697
1692,027
481,322
168,940
202,138
258,209
156,006
122,044
68,265
1,002,391
1,470,566
1,576,600
175,000
632,500
$6,045,103
$3,889,019
$3,153,167
Profit from operations
Inventory reserve ' 2,500,000
Profit $6,045,103 $3,889,019 $653,167
Special inventory reserve, credits 2,000,000
Profit on debenture purchases 123,231
Net profit to surplus $6,045,103 $6,012,250 $653,167
♦Exclusive of studio and laboratory depreciation charged to cost of films, tlncludes surtax on
undistributed profits.
(Continued from preceding page)
197.44 in cash position as attributable to the
fact that the fixed indebtedness was reduced
approximately $2,230,000 during the period.
Stadium Theatres Corp. made a payment of
$700,000 for the assets of Orpheum Circuit,
Inc., and the inventory of films, stories and
continuities, etc., increased by approximately
$2,800,000.
However, officials declared that the com-
pany's cash position probably is better today
than it was on Dec. 31, 1937, largely as a re-
sult of inventory reduction.
The consolidated statement of profit and loss
for 1937 shows theatre admissions of $23,640,-
464, film rentals and sales of $26,307,399. Ex-
penses are put at $47,692,246.
V
Consolidated Theatres
Consolidated Theatres, Inc., reported net in-
come for 1937 of $16,092, equal to 20 cents per
share on 81,183 common shares, which compares
with net of $2,663, equal to three cents per
share, on 91,370 common shares in 1937.
V
Canadian Circuits' Gains
Hamilton United Theatres, Ltd., operating
a group of houses in Hamilton, Ont., reported
net profit of $54,355, equal to $6.91 a share on
the preferred stock, compared with $6.79 in
1936, for the year ended Dec. 31st, last.
General Theatre Investment Co., Ltd.,
which owns seven theatres in Vancouver, B. C.,
all leased and operated by Famous Players Ca-
nadian Corp., reported net profit of $80,891 on
a total income of $182,658, with current assets
placed at $279,581.
V
Columbia Broadcasting Net
Columbia Broadcasting System, Inc., and
subsidiary companies reported net profit after
all charges for the 13 weeks ended April 2,
1938, of $1,494,980.09, which compares with a
net profit of $1,319,426.37 for the correspond-
ing period in 1937. The net for 1938 is equal
to 88 cents per share, compared with 77 cents
per share in the 1937 period.
V
Aiding Securities Issues
The Securities and Exchange Commission
issued orders Friday providing exemption from
registration of issues offered for cash not ex-
ceeding $100,000 and reducing materially the
volume of information to be required of small
established corporations registering securities.
In the case of corporations having total as-
sets of less than $5,000,000 and which have
been in business for at least five years, it will
no longer be necessary for them to file historical
information, or certify profit and loss state-
ments for all of the last three years, while such
statements will be required, only that for the
most recent year need be certified.
V
Theatre Receipts Decline
Theatrical receipts have declined slightly
since the turn of the year, it is indicated by
analysis of the monthly report of the Bureau
of Internal Revenue at Washington.
Admission tax collections in March, the bu-
reau reported, reached a total of $1,773,075.47,
compared with $1,659,640.83 in February and
$1,539,408.05 in March, 1937.
As against the increase of $113,435 in total
receipts, however, was a gain of $137,170 in
the Third New York (Broadway) district, so
that collections nationally, outside of New
York, showed a slight decline from February.
GTE Earnings $120,264
Earnings of General Theatres Equipment
Corporation in the first quarter were $120,264,
compared with a net of $291,464 in the first
three months of 1937, according to E. G. Hines,
president. GTE, through its International Pro-
jector Corporation, produces sound reproduc-
ing equipment under license from Electrical
Research Products and from Radio Corpora-
tion of America.
Two Declare Dividends
Columbia Pictures Corporation has de-
clared a quarterly dividend of $.68^4 share
on the $2.75 convertible preferred stock of
the company payable May 16th to stock-
holders of record May 2nd. Loew's London
Theatres, Ltd., has declared a dividend of
35 cents on the seven per cent preferred
stock, payable May 2nd to stockholders of
record April 16th.
Joseph Schenck Reelected
Joseph M. Schenck has been reelected
president of Metropolitan Playhouses, Inc.
Officers of the company in addition to Mr.
Schenck are William P. Philips, vice-presi-
dent and treasurer; Milton C. Weisman,
vice-president and secretary; Alfred M.
Georger, assistant treasurer, and Herbert
S. Keller and Melvin A. Albert, assistant
secretaries. Directors are Samuel S. Allan,
Morton G. Bogue, Charlton B. Hibbard,
Mr. Philips, Mr. Schenck, Leslie B. Soper,
Leo Spitz, William Rhinelander Stewart and
Mr. Weisman.
Beulah Livingston Joins
Artcinema Associates
Beulah Livingston, writer and publicist,
has joined the executive staff of Artcinema
Associates, New York. Miss Livingston,
who was the publicity director for Joseph
M. Schenck Productions for eight years,
Corinne Griffith Productions for two years,
and until recently the feature publicity direc-
tor of Universal Pictures, will assume
charge of the feature, magazine and syndi-
cate departments.
In connection with her publicity work,
Miss Livingston will also take over the
management of the company's story depart-
ment supervising the selling of their plays,
novels and stories. Miss Livingston plans
a tour of all the important cities throughout
the country this summer.
Abbott and Porter Sail
John E. Abbott of the American Museum
of Modern Art Film Library, with Allen
Porter, sailed on the lie de France Wednes-
day at the invitation of the French Govern-
ment to take part in the Exposition of the
History of American Art. The film exposi-
tion, arranged by Mr. Abbott, will be a part
of the general show at the Musee de jeu de
Paume in Paris.
The American Federation of Actors have
nominated the following to be councilmen
for a term of four years : Ralph Whitehead,
Charles Mosconi, John Tiebor, Jessie Noble,
Peter Burns, Joseph Brady, Jorgen Chris-
tiansen and William Donahue. Election will
be held May 10.
Producers
A PROTEST FROM YOUR BRITISH MARKET
Your London distributors by playing politics are imposing
yet another handicap on your product in foreign markets
At secret meetings in London The Kinematograph Ren-
ters Society have set up a dictatorship to grade your
features into two price classes.
This secret "grading" degrades a large percentage of
product-your PRODUCT-INTO THE LOWER BRACKETS.
Were you consulted? Certainly the theatre owners of
Great Britain were not.
This "q rading" applies rigidly to all sections of the
country regardless of variations in local conditions and
tastes— as if New York and El Paso, Pittsburgh and Jack-
sonville could all be treated alike.
We, The Cinematograph Exhibitors Association, repre-
senting 4,350 picture theatres (95 per cent of the cine-
mas in the United Kingdom, your biggest foreign market)
oppose this unethical selling combine because it de-
creases your share, decreases our share and decreases
theatre attendances.
We, The Cinematograph Exhibitors Association, are
determined that this thing called "grading" shall not
happen.
Issued by the
CINEMATOGRAPH EXHIBITORS ASSOCIATION
OF GREAT BRITAIN AND IRELAND
21 Panton Street
London S. W.
England
44
MOTION PICTURE HERALD
April 3 0, 193 8
SHOWMEN'S
REVIEWS
This department deals with new
product from the point of
view of the exhibitor who is
to purvey it to his own public
Adventures of Robin Hood
(Warner Brothers)
Historical Spectacle
This is what might be called an ex-
ploitation man's dream. It is such a pic-
ture as that master of box office sales-
manship, A-Mike Vogel, might write a
book about and still have enough ideas
left over to float a brace of merely first
grade attractions. No lesser pen than
that swung by the genial chairman of
the Managers' Round Table is qualified
to tell Motion Picture Herald sub-
scribers the whole truth about this com-
plete answer to the practical showman's
prayer.
The exploitation story of "Robin Hood"
is well along in the writing, however, ere
now. S. Charles Einf eld's able gentlemen
of the public relations department have been
as busy as the valiant men of Sherwood
Forest at keeping the public aware of what
the picture is all about and how to know
when it's coming to town. Devices and
expedients employed in its behalf have been
singularly of a kind with those which an
industrious and perspicacious showman
might have dreamed up for his personal use.
The printed matter pertaining to it has been
fashioned with rare fidelity to the manner
and period of the picture.
The archery tournament at Palm Springs
on Sunday last provided practical precedent for
a stunt that cries aloud to be duplicated lo-
cally in every community, and established proof
of its exploitation potency. Publicity dissem-
inated via magazine and newspaper channels has
been grooved to the style and tone of the pro-
duction as accurately as the story of the altru-
istic nobleman who took from the rich to give
to the poor is grooved to the mass mood of
1938.
Mr. Einfeld's merry men have got the pic-
ture off to a running start. W. G. Van Schmus'
expert retailers of superlative entertainment
may be counted upon to give it tremendous ad-
ditional impetus when he spreads it upon the
Radio City Music Hall's great screen. It could
coast the rest of the way to its first million,
but it generates enough momentum of its own
to make two a conservative forecast.
The story of "Robin Hood" is rather too
well known to require synopsis. The popularity
of the theme in this generation is manifest.
The treatment of that then could have been
woefully miscalculated. It was not. There is
no hint or trace of social, political or economic
preachment. Sympathy is on the side of the
poor, as in the legends from which Norman
Reilly Raine and Seton I. Miller drew their
screenplay. But the hero is presented as at-
tacking only the specific injustice, avarice and
persecution practiced by a definite group of
persons who happen, as does he, to be of noble
birth. Associate producer Henry Blanke, di-
rectors Michael Curtiz, and William Keighley,
executive producer Hal Wallis, and dialogue
director Irving Rapper have seen to it that
there is no arraying of class against class. They
also have seen to it that the picture contains
no word, gesture or scene to bring any flush
save that of pleasure to any cheek.
Probably not even the Music Hall's spacious
marquee is big enough for all its three-street
exposure, to contain all the display-worthy
names in the cast. They are listed below and
so well is the burden distributed among them
that any showman anywhere is safe in picking
out for emphasis the half dozen that sell best
in his community. Errol Flynn's "Robin Hood"
is more credible and no less stimulating than
Douglas Fairbanks' was. Olivia de Haviland's
"Maid Marian" is a rare blending of sheer
beauty and consummate acting. Basil Rath-
bone's "Sir Guy" and Claude Rains' "Prince
John" are masterly studies in evil. The others
are as successful in their widely varied chores.
It is, of course, routine exploitation pro-
cedure nowadays to let the customers know
that the picture is in full color, but in this case
there is reason to go further. A showman
would be quite safe in proclaiming this the finest
example of applied pigmentation yet to reach
the screen and to name W. Howard Greene,
color photographer, with Cameramen Tony
Gaudio and Sol Polito, as responsible for the
most brilliant, artistic and realistic use of the
process to date.
The picture opens briskly and the pace never
lags. It is packed with exciting incident, thrill-
ing combat, entrapment, escape, flight, pursuit,
honest adventure and no revenge. It is mag-
nificently staged and superbly coordinated. It
is, we repeat, the complete answer to the prac-
tical showman's prayer.
Previewed at the Warner Hollywood theatre
to an ovation likely to be duplicated across this
broad land and all the others. — William R.
Weaver.
Produced and distributed by Warner-First National.
Associate producer, Henry Blanke. Original screen
play by ISlorman Reilly Raine and Seton I. Miller.
Directed by Michael Curtiz and William Keighley.
Assistant directors, Leeman Katz and Jack Sullivan.
Photographed by Sol Polito and Tony Gaudio. Tech-
nicolor color director, Natalie Kalmus. Technicolor
photographic advisor, Howard Green. Joust scenes
directed by B. Reeves Eason. Art director, Carl Jules
Weyl. Film editor, Ralph Dawson. Sound, C. A.
Riggs. Costumes by Milo Anderson. Technical ad-
visor, Van Den Ecker. Unit manager, Al Alborn.
Publicity men, Edward Selzer and Robert Burkhardt.
Music by Erich Wolfgang Korngold. P. C. A. Certi-
ficate No. 3790. Running time, when seen in Holly-
wood, 102 minutes. Release date. May 14, 1938.
General audience classification.
CAST
Robin Hood Errol Flynn
Maid Marian Olivia de Havilland
King Richard Ian Hunter
Prince John Claude Rains
Sir Guy Basil Rathbone
Will Scarlett Patric Knowles
Little John Alan Hale
Friar Tuck Eugene Pallette
Much Herbert Mundin
High Sheriff Melville Cooper
Bess Una O'Connor
Sir Essex Melville Cooper
Sir Guy's Squire Martin Lamont
Sheriff's Squire Hal Brazealle
flvo Henderson
Richard's Knights J Joh,n Sutton
1 Jack Deery
(.Paul Power
fVal Stanton
Ernie Stanton
Olaf Hytten
Alec Harford
Peter Hobbes
Edward Dew
.Sidney Baron
Dicken Malbott Harry Cording
Bishop of Black Canon Montagu Love
Sir Ralf Robert Noble
Sir Mortimer Kenneth Hunter
Sir Geoffrey Robert Warwick
Sir Nigel Leonard Mudie
Sir Baldwin Colin Kenny
Sir Ivor Lester Matthews
Crippen Charles McNaughton
Proprietor of Tavern Ivan Simpson
Robin's Outlaws «
Dr. Rhythm
( Paramount-Cohen)
Musical Comedy
At the preview in the Los Angeles Para-
mount theatre, a big house in which press and
professional guests made up an audience minor-
ity, the paying public composing the majority
laughed as hard or harder and as long or
longer, hard enough and long enough, in any
case to drown out substantial portions of the
dialogue. Members of press, profession and
public were heard to proclaim it Bing Crosby's
best picture and many took in much more ter-
ritory.
Mr. Crosby's radio program has introduced
most or all of the songs and at least three are
showing signs of hit quality. They are better than
that when experienced with settings and ges-
tures and two, "My Heart Is Taking Lessons"
and "On the Sentimental Side," are of a kind to
be heard just about as consistently when the
picture's well down toward repeat date. John
Burke and James V. Monaco write them pre-
cisely to Bing's measure.
In secondary prominence, although dominat-
ing the picture every minute she's on, is Bea-
trice Lillie, fulfilling in this the long promise
of her stage success on both sides of the At-
lantic. She sings, dances and clowns, but mostly
clowns, and in a standout skit by Dion Tither-
adge she stops the show so conclusively that the
rest of the cast, returning in the next sequence,
look like strangers. Andy Devine, Sterling
Holloway, Franklin Pangborn, Rufe Davis and
Fred Keating are others active in the comedy
department. Mary Carlisle plays the romantic
feminine lead just seriously enough.
"Dr. Rhythm" is a modernized version of O.
Henry's "The Badge of Policeman O'Roon,"
prepared for the screen by Jo Swerling and
Richard Connell and directed by Frank Tuttle.
It was produced by Emanuel Cohen under his
recently dissolved contract with Paramount,
with Herbert Polesie as associate producer.
Dance ensembles of especially effective type are
by Jack Crosby, and John Scott Trotter, of the
Bing Crosby radio programs, made the musical
arrangements.
It happens in New York, as of now, and con-
(Continued on page 46)
Already more than 5000 theaters have installed high in- good, comfortable seeing even in the best seats. At the
tensity projection. With high intensity projection in one back of the house screen brightness is so much reduced
theater out of every three, audiences are rapidly becom- that pictures are dim and unsatisfactory,
ing aware of the difference. They are seeking out the Modern fast action and the new color pictures call for
theaters that provide better picture quality on the Simplified High Intensity projection. "Simplified" means
screen, more comfortable seeing and more pleasant new type lamps and "Suprex" Carbons. These have so
general illumination. With old style low intensity pro- reduced the cost per light unit on the screen that ab-
jection there is seldom enough light on the screen for theater can now afford high intensity projection.
The illustrated booklet, ''''The Eternal Triangle in Picture Projection," will tell you about it. W rite for a copy.
SIMPLIFIED
Wiqhf\ 9nl&nsitu
PROJECTION
With nati
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Copyrighted 1938 — National Carbon Company, Inc
WITH NATIONAL SUPREX
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NATIONAL CARBON COMPANY, INC.
Unit of Union Carbide HIM and Carbon Corporation
CARBON SALES DIVISION, CLEVELAND, OHIO
General Offices: 30 East 42nd Street, New York, N. Y.
__JMCJL^La_0E£JJ!ES:-_ IIEW- tOJ)JL _PITTSBUH6H CHIC1GD Sill FRIHCISCO.
46
MOTION PICTURE HERALD
April 3 0, 19 3 8
(.Continued from page 44)
cerns a physician who poses as a policeman to
help out a friend and finds himself acting as a
bodyguard for a debutante who fancies she's in
love with a fortune hunter who is also a crook.
The doctor convinces her otherwise.
Previewed at the Paramount theatre, Los
Angeles, to uproarious approval. — W. R. W.
Produced by Emanual Cohen. Distributed by Para-
mount. Executive producer, Herbert Polesie. Directed
by Frank Tuttle. Assistant director, Russell Matthews.
From a story by O. Henry. Screen play by Jo Swerl-
ing and Richard Connell. Music by John Burke and
James V. Monaco. Arrangements by John Scott Trot-
ter. Dance ensembles by Tack Crosby. Sketch, "Dam-
ask Napkin," by Dion Titheradge. Musical direction,
George Stoll. Photographed by Charles Lang. F. C.
A. Certificate No. 4028. Release date, May 6, 1938.
Running time, 80 minutes. General audience classifi-
cation.
CAST.
Dr. Remsen Bing Crosby
Judy Mary Carlisle
Mrs. Lorelei Dodge-Blodgett Beatrice Lillie
Patrolman O'Roon Andy Devine
Al Rufe Davis
Mrs. Twombling Laura Hope Crews
Chris Le Roy Fred Keating
Inspector Bryce John Hamilton
Luke Sterling Holloway
Otis Eaton Henry Wadsworth
Mr. Stanchfield Franklin Pangborn
Mr. Martingale Harold Minjir
Mr. Coldwater William Austin
Cazzatta Gino Corrado
Police Captain Harry Stubbs
Crowley Frank Elliott
Chauffeur Charles Moore
Outlaws of Sonora
( Republic )
Mesquiteers Opus
The supposedly inimitable "Stony Brooke" of
the Three Mesquiteers series here has a double,
as mean a creature as the original is an exam-
ple of upright western masculinity.
With the exception of this change in person-
nel lineup, the Mesquiteer makeup remains the
same. Ray Corrigan still plays "Tucson" as a
hard riding and heavy fisted gent, while Max
Terhune remains the comical and ventrilo-
quistically talented "Lullaby."
There is a plentiful supply of fast and expert
horsemanship, skilled gun play, vigorous hand-
to-hand combat, and the sharply shot scenes of
western countryside. Action and suspense seem
to have been doubled due to the plot manipula-
tion of giving Bob Livingston the dual role of
a good and a bad man part.
When "Dude Brannen," outlaw of the Mes-
quite Country, captures "Stony Brooke" and the
$22,000 he is conveying from the bank to the
local headquarters of the Cattlemen's Associa-
tion, the gentlemen, and the audience, are struck
by the remarkable resemblance the captor bears
to the captive or vice versa. "Dude" hits upon
the novel scheme of posing as "Stony" while
perpetrating a string of robberies and killings.
When "Stony" escapes from his jailers he
clears up matters with the valuable aid of
his comrades.
Seen at a showing for the New York trade
press. — Joseph F. Coughlin.
Produced and distributed by Republican Pictures.
Associate producer, William Berke. Director, George
Sherman. Original story by Betty Burbridge. Screen
play by Betty Burbridge and Edmond Kelso. Based
on the characters created by William Colt MacDonald.
Production manager, Arthur Siteman. Photography
by William Nobles. Film editor, Tony Martinelli.
Musical director, Albert Colombo. Song by Eduardo
Durant, Harold Peterson and Carlos Ruffino. P.C.A.
Certificate, No. 4168. Running time. 55 minutes.
Release date, April 14, 1938. General audience
classification.
CAST
Stony Brooke ) Bob Livingston
Dude Brannen (
Tucson Smith Ray Corrigan
Lullaby Joslin Max Terhune
Dr. Martin Jack Mulhall
Newt Otis Harlan
Miss Burke Jean Toyce
Rosita Stelita Peluffo
Sheriff Trask Tom London
Jane Gloria Rich
Pierce Edwin Mordant
Gabby Ralph Peters
Slim George Chesebro
Coroner Frank LaRue
Nick Jack Ingram
Pete Merrill McCormick
Fight for Peace
(Warwick Pictures)
Propaganda Film
In the foreword there is a dedication of the
motion picture to Abraham Lincoln and at the
end is Franklin Roosevelt's "America Hates
War" speech of last fall in Chicago. Between,
a powerful indictment of war, dictators and
mass brutality has been assembled from news-
reel shots and presented in all its horrifying
reality. The setting is the world's arena, espe-
cially in Europe and Asia, and the characters
are world figures, some living, some dead.
The film is presented in documentary fashion
and as such has several episodes, which sepa-
rately or as a whole show the changing world
map and emphasize the human misery. The
picture deals with Russia and Stalin, Lenin,
Trotsky and the Czar ; with Germany and Hit-
ler ; with Austria and Dollfuss and Schusch-
nigg ; with Italy and Mussolini and Ethiopia ;
with China and Japan ; with Spain and Franco ;
with France and Leon Blum ; the League of
Nations; the Saar.
Throughout is a picture of violence and war-
fare, marching men, rifle and machine gun bul-
lets, big guns, airplanes and exploding bombs,
destruction and mangled bodies. The scenes
depicting these victims of war are gruesome.
Perhaps all or their like have been presented
in newsreels, but a strong constitution is neces-
sary to view them at all.
Viewed in projection room in New York. —
Paul C. Mooney, Jr.
Produced under the direction of J. J. Milstein for
Warwick Pictures distribution. The narrative was
adapted by Don Bartlett from original material by
Henrik Willem Van Loon. Al Young edited. The
narration is by David Ross. Running time, 70 min-
utes. To be released next week. Adult audience
classification.
Die Werft zum
grauen
Hecht
(Casino Film Exchange)
Comedy-Romance
Allowing for the excessive length character-
istic of German-made productions and the lack
of superimposed English titles, the film to play
at the Yorkville Casino, in the heart of New
York's Deutschland Uber Alles section, is fairly
entertaining comedy-romance, capably per-
formed.
The title translates literally to "The Dock
of the Gray Hecht," a species of fish, but,
freely, the English title was given as "The
Dock on the Havel" (river), rather misleading,
for the story has to do with truck drivers and
mechanics, but not one fish. The locale is in a
small pleasure boat village outside Berlin.
The principal players are Marianne Hoppe,
Hermann Speelmans, Oskar Sima and Fita
Benkhoff. The film was produced by Pallas-
Film.
A truck driver, to avoid the attentions of a
widow, quits his job and gets work as a me-
chanic in a small town. He falls in love with
a girl there. The widow arrives and greets
the mechanic with effusive affection. His
fiancee breaks off the engagement, but the
widow's plot fails after all.
The picture was well received by an audi-
ence of Teutonic origin. — P. M.
The Drum
(London Films- U A)
Spectacle Melodrama
British production moves back to spectacle
and pageantry, from the quiet characters of the
English school and high courts to the large
scale action of the northwestern frontiers of
India, in warfare and in rajah's court. It is a
production of splendor and scenic brilliance, with
thrills and action, intrigue and cruelty, and a
polite note of romance.
The story is an original by the English
novelist A. E. W. Mason, and is so called be-
cause of a ceremonial drum played by a friendly
boy Prince as a signal to the British troops
to prevent an ambush. This comes as sequel
to a somewhat confused story, in which politics
and machine guns play equal parts.
It is a veritable British triumph for a Hun-
garian born director, Zoltan Korda.
Use of color has given some of the interiors
a tawny hue and sequences do not always match,
but the mountain backgrounds are impressive.
Sabu, of "Elephant Boy," is the loyal young
"Prince," Raymond Massey the sinister "Prince
Ghul," and Roger Livesey "Captain Cunning-
ham."
Even in details of costume and music, "The
Drum" has the hallmarks of quality.
Previewed at the Leicester Square, Odeon,
to enthusiastic applause. — Aubrey Flanagan.
A London Film production in Technicolor. Re-
leased through United Artists. Produced by Alex-
ander Korda. Directed by Zoltan Korda. Based on
the story by A. E. W. Mason. Adaptation by Lajos
Biros. Scenario, Arthur Wimperis, Patrick Kirwin
and Hugh Gray. Photographed by Georges Perinal.
Running time, 100 minutes. General audience classifi-
cation.
CAST
Prince Azim Sabu
Prince Ghul Raymond Massey
Captain Carruthers Roger Livesey
Mrs. Carruthers Valerie Hobson
Lieut. Escot David Tree
Bill Holder Desmond Tester
Governor , Francis L. Sullivan
Major Bond Archibald Batty
Major Gregoff Ronald Adam
Dr. Murphy Frederick Culley
Sergeant -Major Edward Lexy
Mohammed Khan Amid Taftazani
The Little Flower of Jesus
(Calcagni-Sunray Films)
Religious Biography
Due to its nature and material, the appeal of
this film biography of the Little Flower of
Jesus, St. Therese of Lisieux, will be restricted
largely to Catholic Church circles, although the
simple life of the Saint has its selling elements
for exhibitors in specialized communities. From
a performance standpoint the French-made pic-
ture suffers from technical deficiences, stilted
dubbed English voices, spotty editing and stiff-
ly theatrical acting of some of the players.
Simone Bourday plays the title role.
The film was presented under the supervision
of the Office Catholique International du Cinema
and has been recommended by Jean Cardinal
Verdier, church dignitary of Paris. Exhibition
is being handled jointly by David Calcagni,
supervising theatre distribution and Sunray
Films at 220 West 42nd Street in New York
City for church screenings. Georges Chaperot
directed. The picture runs 75 minues.
Seen at a special showing in New York. —
J. F. C.
Torchy Blane in Panama
(Warner Brothers)
Comedy, Adventure, Romance
The adventuresome "Torchy Blane," this time
Lola Lane, again outwits the police, solving the
mystery and having a swell time doing it.
"Torchy" seems to have carved a niche for her-
self in this series of action features.
Lola Lane succeeds Glenda Farrell as "Torchy,"
while Paul Kelly is now "Lieutenant Steve Mc-
Bride," the spot formerly occupied by Barton
MacLane. Tom Kennedy continues in the role
of "Gahagan," the bewildered cop. Anthony
Coldeway wrote the original story which was
adapted by George Bricker. William Clemens
directed.
The plot centers about a New York bank
robbery committed during a parade of the Loyal
(.Continued on page 48)
A Continuing Policy
Conscious that the art of talking motion pictures has not
yet reached technical perfection, Electrical Research
Products Inc. continues to devote its efforts to anticipa-
ting and solving the problems of tomorrow.
In so doing, Electrical Research Products Inc. reaffirms
its fundamental policy of maintaining an aggressive, long-
range program of development and research, to the end
that public interest in motion pictures may be constantly
stimulated and the prosperity of producers and exhibi-
tors, alike, enhanced.
Electrical Research Products Inc.
250 WEST 57th STREET, NEW YORK, N. Y.
48
MOTION PICTURE HERALD
April 30, 1938
(.Continued from page 46)
Order of Leopards. "Torchy" finds a lodge
button wedged in the teller's cage and figures
out that the job was done by a member of the
California contingent, who are returning by
boat. "Torchy" catches the boat by doing a
parachute jump in mid-ocean. She singles out
one young man as a likely crook, follows him
ashore in Panama, is captured by the crook's
confederates, outwits them while "McBride"
rushes to the rescue.
Reviewed at the Strand theatre in New York.
A small afternoon audience viewed the picture
silently.— -P. C. M.
A First National Picture. Produced and distributed
by Warner Brothers. Directed by William Clemens.
Screenplay by George Bricker. Story by Anthony
Coldeway. Based on the characters created by Frederick
Nebel. Photography by Tony Gaudie. P. C. A. Cer-
tificate No. 4039. Running time, 59 minutes. Release
date, May 7, 1938. General audience classification.
CAST.
Torchy Blane Lola Lane
Steve McBride Paul Kelly
Gahagan Tom Kennedy
Crafton Anthony. Averill
Bill Canby Larry Williams
Kitty Betty Compson
Capt. McTavish Frank Shannon
Maxie Joe Cunningham
Sparks John Ridgely
Skinner Hugh O'Connell
Botkin Jimmy Conlon
lomez George Regas
The Charm of La Boheme
(International Cinemart)
Music, Romance
An adaptation of the opera "La Boheme,"
by Puccini, this importation recommends itself
to supporters of opera and has entertainment
value for others in its tragic love story and the
performances of the two prnncipals, Jan Kie-
pura and Marta Eggerth. It is a story within
a story, for the setting is modern while the
synopsis is the same as the opera, and with the
exception of the last act, set within a theatre,
it is enacted in its original locations.
The dialogue is in French but adequate Eng-
lish titles have been superimposed by Herman
G. Weinberg.
Songs include "Don't Cry" and "I Love
You," originals ; the aria of Rudolfo and Mimi
in the first act, of Musette in the second act,
Rudolfo's tale in the third act and the quartet,
also in the third act.
Reviewed at the World Theatre, New York.
The picture was well received by an afternoon
audience, who completely filled this small the-
atre, which specialises in foreign productions
and reissues of Hollywood productions. —
P. C. M.
Distributed by International Cinema Corporation.
Produced by Intergloria Film. Directed by Geza Von
Bolvary. Scenario, Ernest Marischka. Musical direc-
tion, Robert Stolz. English titles by Herman G. Wein-
berg. Running time, 99 minutes. Release date,
March 17, 1938. Adult audience classification.
CAST
Rene Lambertain, Singer Jan Kiepura
Denise Marta Eggerth
Pierre Casale, Songwriter Paul Kemp
Aristide Boupan, Astronomer Theo Lingen
Andre Dupre, Painter of Animals Oskar Sima
Prof. Delumat, Conductor of Opera,
Richard Romanowsky
The Ski Chase
(World)
Ski Sport Feature
A trifle seasonally late but nevertheless en-
tirely welcome is this feature length film lec-
ture on the fine art of the ski sport. The en-
tertainment factor consists of sportive thrills,
comedy moments and splendid scenes of snow-
covered mountains.
Featured as examples par excellence are
Hannes Schneider, Leni Riefenstahl, and the
comedy team of Guzzi Lantchner and Walter
Riml, who appeared in "Slalom."
Much of the footage is reminiscent of mate-
rial used by several ski short subjects. Lest
the exhibitor fear political retaliation, accord-
ing to an explanation received from the New
York Times from Martin J. Lewis, managing
director of the Fifth Avenue Playhouse, which
sponsored the initial showing in New York,
the production was made in the St. Anton am
Arlbert Alpine district of Austria in 1931,
Fraulein Riefenstahl was hired as an actress
and exhibition in this country has been ap-
proved by the anti-Nazi boycott league with
the specific pledge that no financial return be
made to the Nazi governmental hands.
Seen on a Saturday night performance at
the Fifth Avenue Playhouse, lower New York
art theatre, where a packed house followed the
film with intense interest a>td evident enjoy-
ment of the comic interludes. — J. F. C.
Produced by H. R. Sokal Film. Presented by
George Kraska in association with World Pictures
Corporation. Directed by Dr. Arnold Fanck. Music
by Paul Dessau. Photography by Richard Angst.
Running time, 73 minutes. Release date, February 15,
1938. No P. C. A. Certificate. General audience classi-
fication.
CAST
Hannes Schneider Guzzi Lantchner
Walter Riml Leni Riefenstahl
Lothar Ebersberg 50 of the Best International
Rudi Matt Skiers
Music Made Simple
(MGM)
Comedy
Don't look now, but that man Robert (How
To) Benchley, raconteur extraordinary, is here
again, this time as a full grown dyed-in-the-
wool music critic. One minute he's rattling off
a learned dissertation on the old masters and
their compositions, even if his pronunciation is
a bit off key, and the next minute he's all
flustered. Well, anyway, you know Benchley.
Running time, 8 minutes.
The Penguin Parade
(Vitaphone)
Cute Cartoon
A well constructed colored cartoon results
from this imaginative visit to a Penguin Night
Club, one of the North Pole's hottest cold
spots. The gay birds are seen making merry
and a takeoff by the frigid fowl on the lunatic
behavior of Broadway night owls is delightful
fun, particularly for metropolitan centers.- —
Running time, seven minutes.
Latin Hi-Hattin'
(Universal)
Poor
Set in Latin American cafe, this musical
rumble would offer colorless entertainment
flavor regardless of its scenic background. Del
Campo sings some soulful numbers ; Eddie
Bruce delivers a line of pale comedy, and Dor-
othy Stone and Charles Collins execute a
rhumba routine. — Running time, 17 minutes.
A Mountain Romance
(Educational)
Hillbilly Cartoon
A Terry-Toon animated subject, this has to
do with the feud of the Calhouns and the Mc-
Coys. The youngest Calhoun, a boy, serenades
the youngest McCoy, a girl, which ignites the
smoldering hate of the two mountaineer clans
and the battle is on. When the smoke of battle
has cleared and amid the ruins of both their
homes, the boy and the girl continue their ro-
mance, unimpressed by family traditions. Run-
ning time, 6z/2 minutes.
Crossroads of the Orient
(Vitaphone)
Fair
Consisting of a visit to the city of Singapore,
in which the contrast of the modern and ancient
mode of living is effectively presented, a view
of a Chinese funeral procession, an inspection
of a Hindu temple, this Colortour Adventure
number is mildly entertaining exploratory mat-
ter. Full enjoyment is prevented by some ex-
cessive and garish color pigmentation. — Run-
ning time, 10 minutes.
Tassels in the Air
( Columbia)
Stooge Mess (or Riot)
The lads are mistaken by a ritzy society woman
for representatives of an exclusive interior deco-
rating firm. When the boys arrive on the scene
to redecorate the palatial mansion, the rest can
be imagined by the pro- or anti-Stoogian specta-
tor.— Running time, 18 minutes.
Music from the Stars
(Educational)
Orchestra Subject
Horace Lapp and his orchestra contribute
the music in this subject in an ornate setting.
The music runs from swing and negro spirituals
to a medley of tunes done in the modern man-
ner. Photographic angles are emphasized in
the subject. Singers include Madeleine Pedler
and William Morton. Directed by Gordon Spar-
ling. Running time, 9J4 minutes.
Going Places, No. 50
(Universal)
Interesting
This time the stop off in the Going Places
series is in Holland and from this announce-
ment of locale can be surmised the general run
of travelogue material. There are some im-
pressive statistics on the people and places of
this quaint country, scenes of dikes and water-
mills, shots of cheese making and tulip gar-
dens.— Running time, 9 minutes.
Michael Selwyn Dies;
"Discovered" Chaplin
Michael Selwyn, 66, of the Selwyn the-
atrical family, died Tuesday night in a
New Rochelle, N. Y., hospital, after a year's
illness.
Born in New York, Mr. Selwyn was
stage manager, manager of vaudeville acts,
and once, for five years, was with a circus
in Europe.
While stage manager of Oscar Ham-
merstein for the old music hall Victoria
theatre at Times Square, Mr. Selwyn is said
to have discovered Charlie Chaplin. That
was in the early 1900's.
As related by Adam Kessel, early in the
film business but now an automobile dealer
in Brooklyn, Mr. Selwyn suggested to Mr.
Kessel that he "catch" an act in which
Chaplin was appearing. Mr. Kessel did
and signed Chaplin for motion pictures.
Durkee Testimonial Guests
Protest Judge's Criticism
Frank Durkee, Baltimore circuit owner,
was honored by 400 friends Tuesday night
at a testimonial at the Hotel Belvedere in
Baltimore, on his appointment to the presi-
dency of the Park Board.
Toward the end of the dinner one-third
of the guests walked out when toastmaster
Judge Eugene O. Dunne in his speech said :
"Hollywood film makers' standards are be-
low national taste and the industry faces a
public uprising unless standards are raised."
The judge advocated the "peaceful picket-
ing" of theatres by the public.
Four Columbia Serials
Columbia Wednesday announced it would
continue in the serial-field in 1938-39 with
four chapter plays scheduled.
TRIPLE-PROVED
PHOTOGRAPHIC quality . . . fine grain . . .
speed . . . Eastman Super X has been proved
more than adequate on all three counts. It
is the unusually happy combination of these
qualities in one film that has made Super X
the most outstanding negative material
in the entire motion picture field. Eastman
Kodak Company, Rochester, N. Y. (J. E.
Brulatour, Inc., Distributors, Fort Lee,
Chicago, Hollywood.)
EASTMAN SUPER X
PANCHROMATIC NEGATIVE
50
Now Mr. Myers
Charges Industry
Is Miscegenetic
A Boston audience at the Twentieth Cen-
tury club on Tuesday heard Abram F.
Myers, of the Allied States Association,
make argument for the enactment of the
Neely Bill as an instrument of delivery of
control of the motion picture to the people.
Mr. Myers' dispassionate and detailed
presentation made obeisance to the classic
tradition of Boston by reference to motion
pictures "as an art and as a business.. They
come to us through the joint efforts of
those who create and those who exploit.
They are the fruits of a miscegenetic union
between Muse and Mammon."
The speaker did not indicate his authority
for the assumption that such a union is to be
considered miscegenetic. The most that
could be charged, in the opinion of some
students of biology or mythology, would be
diverse citizenship, in that the Muse is
Greek and Mammon apparently Aramaic.
They are certainly neighbors, anyway. As
this issue of The Herald went to press
neither could be reached for a statement.
In his outline of the rise and prosperity
of the industry of the motion picture, Mr.
Myers touched again on the domestic rela-
tions when discussing the sequels to an
early honeymoon of prosperity: "Those
charged with the financing of the enterprise
and the marketing of the product, sought to
introduce into the studios an unfamiliar
word 'economy.' . . . This estrangement al-
ready has reached the stage known to the
lawyers as a mensa et thoro, Art being do-
miciled in Hollywood and Business in New
York. Ultimate control resides with the
money bags, in New York. . . ."
Mr. Myers did not say when is ultimate.
In his argument for the Neely bill Mr.
Myers repeated for his Boston audience the
familiar diagrammatic charges of vertical
trust operation by "the Big Eight," etc.,
with reiteration of discussions of "block
booking" and "blind selling." He charged
that the industry is under a dictatorship,
with citations of aspects of political dicta-
torships and concentrations of power — this
in a plea to give the power to the Federal
government.
In the course of his discourse Mr. Myers
also reiterated his charges of subserviency
to Mammon on the part of the trade press
enjoying advertising patronage.
The speaker found occasion to remark:
"Under the pressure of public indigation
the industry, through the Hays Association,
has acted to curb undesirable tendencies in
the business. For example, after the Le-
gion of Decency had been hastily organized
and had declared an open boycott on sala-
cious films, the Hays association in 1935
established the Production Code Adminis-
tration to enforce the standards of decency
which the industry had professed many
years. This board is doing creditable work
and will continue to be effective as long as
public attention is centered on it."
MOTION PICTURE HERALD
Wilmington Handbill
Action Is Deferred
Action on a proposed resolution, affecting
theatres in Wilmington, Del., banning the
distribution of handbills, circulars and other
advertising matter on the city streets out-
side the building line, has been deferred by •
directors of the Street and Sewer Depart-
ment. Action on the proposed amendment,
which was given a first and second read-
ing, was deferred until the city solicitor's
office has had ample time to study a recent
ruling of the United States supreme court
in Washington.
The supreme court held that an ordi-
nance of Griffin, Ga., requiring persons dis-
tributing circulars to obtain a license from
the city manager violated constitutional
guarantees of the freedom of the press. The
court held that the distribution of leaflets
may not be licensed much less forbidden.
Supreme Court
Upholds State's
Right to Censor
The right of state authorities to determine
the type of motion picture to be permitted
exhibition within the state was upheld Mon-
day by the United States Supreme Court at
Washington in affirming a decision of the
U. S. District Court at New York uphold-
ing the action of the New York State censor
board in refusing to issue a license for the
exhibition of "Ecs 
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